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Lisa is a growth strategy leader with deep expertise in empowering small businesses to succeed. With over 15 years of experience in the software industry, she has successfully navigated both enterprise and start-up environments, with a focus on crafting strategies that help small businesses thrive in an ever-evolving landscape. Currently, Lisa is the Senior Director, GTM Strategy & Growth at NAVEX. Previously, she led the global GTM launch of QuickBooks Self-Employed at Intuit, empowering millions of entrepreneurs, and freelancers to simplify their business management. In this episode, we dive deep into: Aligning one's environment with your personal energy. How our family background can instill values of autonomy and resourcefulness and impact our careers. How hiring a career coach can help you find clarity in your career, expedite your job search, and get an offer from your dream job. Why self worth is foundational to negotiating, and what you can do as a woman to negotiate confidently to increase your salary. How cultivating a culture of gratitude as a leader can lead to increased happiness and engagement. Why grieving doesn't have a timeline, and how you can support colleagues who have lost loved ones. How to develop mentors organically and the importance of recognizing that it requires mutual investment. How trusting your gut can prevent future regrets in decision-making. Want to connect with us? Connect with Lisa Heirtzler on LinkedIn at https://www.linkedin.com/in/lheirtzler/. Follow Samorn on LinkedIn at https://www.linkedin.com/in/samornselim/. Get a copy of Samorn's book, “Belonging: Self Love Lessons From A Workaholic Depressed Insomniac Lawyer” at https://tinyurl.com/swpc578c. Get weekly career tips by signing up for our advice column at www.careerunicorns.com. Schedule a free 30-minute build your dream career consult by sending a message at www.careerunicorns.com.
Join Aaron Patrick and the team on the live LABS podcast, where each Month, they discuss various accounting software updates and other topics that can benefit the accounting community and business owners alike. Both are experienced accountants, certified QuickBooks trainers and entrepreneurs. Have a question you'd like to ask? Join us live and ask away. If we can help you, we will. Interested in being a guest on the show? If you have a product or knowledge that would be useful to share with others in the accounting world, please get in touch. https://www.facebook.com/quickbookslabs
Today we are wrapping up our podcast episodes centered on the theme “organize”. In this episode, we tackle the realm of finances. It can feel very stressful and overwhelming to think about money, but when we start taking control of our finances amazing things can happen. Join us for Episode #51 of the Thriving Artists Podcast, 5 Tips for Organizing Your Art Finances, as we talk through how to wrap your head around your expenses and income and make use of that information. Jamie and Kaylan's 5 Tips for Organizing Your Art Finances are: Do a Wealth Check: Spend a couple minutes defining your wealth as an artist. This is more than just the money you might earn, but also other valuable aspects of being an artist such as the freedom to think creatively and put it into action. Assess Your Mindset: We often create stories about our money which makes it an emotional topic. Think of money as numbers that tell the story of how we spend our resources and time. Ask yourself some questions about your attitude toward money. Track It: Find a system that works for you to track where your money is going that you can stick to month after month. Use a spreadsheet or a program like Quickbooks Self-Employed to keep detailed records of your income and expenses. Review It: Implement some sort of regular process to take a look at what is happening with your money. This could be monthly or quarterly, but whatever you do, carve out regular time to take a look at where money is coming in and where it is going out. Use It: Once you have gone over your numbers, take action based on what you have learned! Spending all this time tracking and reviewing only makes an impact when you take the story your numbers are telling you and adjust the parts that don't serve you anymore. We hope this series on the theme “organize” has helped set you on a path to more clarity and ownership over your art practice! Join the Thrive Together Network to build your network of support and participate in our Art Business Workshops! Visit www.thrivetogethernetwork.com to learn more!
In Episode #55 of Busybee Refinishing with MelDidItHerself, I walk you through things I wish I did sooner in my furniture refinishing side hustle/business. When you first start out selling your refinished pieces and you're trying to prioritize your To Do list, it can be hard to know what is worth investing time, effort and money in from the beginning. I walk you through five things that, in retrospect, I really wish I had prioritized sooner! If you have wondered: What do I need to do first when starting a furniture flipping side hustle? What is worth spending money on in the beginning of a furniture refinishing business? What do you wish you did differently when you started your business selling painted furniture? What do I need to know when starting a furniture refinishing side hustle? Then this episode is for you! Links mentioned in this episode: Ready to stop daydreaming out it and start taking action towards finally starting your side biz selling painted and refinished furniture? Save your spot at my free Furniture Refinisher's Bootcamp: Two Weeks To Launch Your Side Hustle here! Episode 36: Tackling Tax Time In Your Furniture Painting and Refinishing Business To check out QuickBooks Self-Employed (the tax software I use for my furniture refinishing business) and to save 30% off the first 6 months of your subscription, use this link! Other links you may be interested in: Want to get weekly furniture flipping inspo and tips right to your inbox? Sign up for the Friday Furniture Focus newsletter here Check out my coaching/consultation services to start or supercharge your furniture painting and refinishing business, or find out how to start a podcast of your own! Provides support and accountability to help you make and complete a plan of action to reach your goals. Sign up for a BusyBees in Business Strategy Session to join me on the podcast to talk through a barrier/challenge you've been experiencing refinishing furniture or starting up a side hustle/business selling your painted and refinished furniture! Ready to tackle your first furniture flip!? Grab the No BS Guide To Your First Furniture Makeover now and get to flipping. Use code BUSYBEE for 20% off for a limited time! Want to snag some Surf Prep Sanding* or Fusion Mineral Paint* products for your furniture makeover for 10% off? See my curated Amazon Storefront* with all the furniture flipping essentials for your project? Click here! Grab your free copy of the Guide and Checklist For Starting Your Official Furniture Refinishing Business Record an audio clip through my SpeakPipe Link shouting out your favourite episode of BusyBee Refinishing with MelDidItHerself, and don't forget to shout out your socials so we can follow along on your furniture refinishing journey! Are you loving the Busybee Refinishing with MelDidItHerself podcast? Let the world know by leaving a rating on whatever platform you're listening on, and leave a review on Apple Podcasts letting me know what you're loving, or what you've learned that you're going to take back into your work - this will help more busybees like us discover this community and join us every week to gush about all things furniture refinishing. Can't get enough MelDidItHerself? Check out my Instagram, YouTube and TikTok for more furniture refinishing, painting, DIY and lifestyle content to tide you over until next week's episode. Email Mel@MelDidItHerself.ca for sponsorships, or just to say hey! *this means this is an affiliate code where I make a small commission when you use my link, and you save money on your order! It's a great way to support me and my small business when you're buying products you already intended on getting – thanks in advance if you use it :)
You're ready. You're signing up for QuickBooks. You're on the pricing page trying to figure out which option to choose. Let me help!First, don't choose QuickBooks Self-Employed. Listen to all the reasons why it causes you lots of problems. We also talk about what you should be doing instead.For more tips to help your beauty business thrive financially, follow us @smallbusinesscpa. This is where we share daily tips on how to run a successful beauty business.
Did you know that entrepreneurs and small business owners are among the most likely people to get divorced? I know, that's a terrifying fact. I tell you this not to scare you, but rather to emphasize how important it is for creative entrepreneurs to be intentional in their relationships. We have to actively connect with our spouses, bring our true selves to the table, and learn more about what it takes to have a thriving marriage with the same passion we put into growing our businesses. So, how can we build beautiful, long-lasting intimacy and connection with our spouses? Well, friend, Dr. Alexandra Stockwell specializes in showing couples how to do just that. She's an Intimate Marriage Expert, the bestselling author of Uncompromising Intimacy, and the host of The Intimate Marriage Podcast who has helped hundreds of couples work on their marriages and enjoy more connection. As a wife of 26 years and a mother to four children, Alexandra believes the key to a fulfilling marriage is being unwilling to compromise who you are. When you and your spouse feel free to be yourselves and know how to love each other well, your relationship will become more nourishing, intimate, and satisfying. In this episode of Priority Pursuit, Alexandra explains why business owners shouldn't bring the entrepreneur mindset to their marriages; how to strengthen your relationship with your partner so they feel loved; and what you can do if you're in a difficult season in your marriage. In this episode, Alexandra discusses: Why divorce rates are higher among entrepreneurs than almost any other group Entrepreneurs often have a “lone wolf” mentality, & they quickly move on from one situation to the next. When it comes to their businesses, creatives may share more negatives than positives with their spouses. How creative entrepreneurs can prioritize their relationships so their marriages thrive & their partners feel loved Clarify your priorities & share them with your spouse. Don't wait for free time (or a crisis) to connect with your partner. Be uncompromising (AKA bring your true self to the relationship). What you should do if you're in a difficult season of your marriage You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/strengthen-your-relationship-with-your-partner. Mentioned Links & Resources Read Uncompromising Intimacy by Dr. Alexandra Stockwell - https://www.amazon.com/Uncompromising-Intimacy-unfulfilling-satisfying-partnership-ebook/dp/B07YSXXVQ6 Listen to The Intimate Marriage Podcast on Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly90aGVpbnRpbWF0ZW1hcnJpYWdlcG9kY2FzdC5saWJzeW4uY29tL3Jzcw Listen to The Intimate Marriage Podcast on Apple Podcasts - https://podcasts.apple.com/us/podcast/the-intimate-marriage-podcast/id1548060690 Listen to The Intimate Marriage Podcast on Spotify - https://open.spotify.com/show/3Wbafv13jIABeLgiZvr1l8 Listen to Episode 102 of Alexandra's Podcast: “When Your Partner Isn't Into Personal Growth” - https://www.alexandrastockwell.com/102-when-your-partner-isnt-into-personal-growth-the-intimate-marriage-podcast/ Download Alexandra's $7 Audio Program: ”The Surprising Secret to Having a Fantastic Relationship” - https://www.alexandrastockwell.com/secret/ Join Alexandra's Facebook Group: “Intimate Marriage: Emotional & Sensual Connection for Smart, Successful Couples” - https://www.facebook.com/groups/hotmarriage Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - https://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
When you're passionate about what you do and who you serve, it can be hard to say “no” and far too easy to fill every minute of every day with something work related. However, as a small business owner myself who has suffered from burnout, put my marriage in jeopardy for the sake of my business, and battled workaholic tendencies, I can tell you firsthand that if you don't have boundaries within your business, you, your loved ones, and your clients will eventually suffer. We've talked about the importance of setting boundaries and how to set boundaries on Priority Pursuit before, but today, I want to break down the three kinds of boundaries all small business owners need to set so that you can protect yourself, your relationships, and your client experience. These boundaries include: Boundaries that protect your mental, physical, and spiritual health Boundaries that allow you to prioritize relationships Boundaries that enable you to serve your clients well You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/three-kinds-bounaries-small-business-owners-need-set. Mentioned Links & Resources “Episode 002: How My Business Almost Cost Me My Marriage” - https://victoriarayburnphotography.com/how-my-business-almost-cost-me-my-marriage/ “Episode 003: How to Set Boundaries in Your Business & Get Your Clients to Respect Them” - https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
In this brief but information-rich episode, Amanda goes into detail about how she keeps records of her expenses and income. There are two business Game-Changers involved, check them out: 1. Google Sheets - https://www.google.com/sheets/about/2. Quickbooks Self Employed - https://quickbooks.intuit.com/self-employed/Good News! The Thrifters podcast is now 100% commercial free! Amanda's tips on making money reselling vintage are not behind some members only paywall or for sale as expensive courses. Instead, we're asking that whenever you feel like you've heard something valuable and you're feeling generous, head over to buymeacoffee.com/thethrifers and make whatever contribution you feel good about. Happy Holidays from Amanda and Ben
If you're trying to scale your business and stand out in your field, powerful copywriting may be the key to converting more website visitors into customers. But, how can you clarify your sales-focused language while letting your personality shine through on your site? In other words, how can you write content that presents your value in a way that's on brand with who you are? Well, friend, you're in luck! Lucy Bedewi of My Write Hand Woman has created an entire business around writing no-fluff copy that converts—and teaching other creative entrepreneurs how to do the same. She especially loves working with women (who make up 95% of her clients!) and helping them embrace their confident sides as they "lean into their voice" and showcase their personalities through their content. Lucy has also connected with many of her clients through fun, engaging Instagram reels where she expresses her outgoing self while providing helpful copywriting education. In this episode of Priority Pursuit, Lucy explains how to get rid of fluffy language, talk to the right people, and write effective copy that converts interested leads into excited, loyal customers. In this episode, Lucy shares: What “copywriting” is & what a “copywriter” does How creative entrepreneurs can write effective copy that converts Audit your entire website. Clarify your brand messaging. Get strategic with your home & about pages. When creatives should invest in a copywriter & when they should write their own copy You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/write-effective-copy-converts. Mentioned Links & Resources You Are a Badass Every Day by Jen Sincero - https://www.amazon.com/You-Are-Badass-Every-Transformation/dp/0525561641?&linkCode=ll1&tag=victoriara0e1-20&linkId=f5a4f305b65cdda41fc48d384683fe19&language=en_US&ref_=as_li_ss_tl Take Lucy's “What's Your Brand Voice?” Quiz - https://quiz.tryinteract.com/#/60b986b3bfa5f200179b7bde Get 20% Off Any Template in Lucy's Template Shop with Code VICTORIA20 - https://www.mywritehandwoman.com/template-shop Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Save $50 On Your First Order of $100 or more from KISS Books - https://victoriarayburnphotography.com/kiss/ Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Photographer friends, if you've been in our industry for nearly any time at all, you've probably seen social media ads regarding various means for outsourcing your photo editing. You've probably heard your photographer friends rave about particular editors, editing companies, or AI softwares. Considering editing photos is often the most time consuming part of our jobs and—for many of us—an aspect of our careers that we don't always love, it isn't a surprise that there are so many editing options now available. But, which option is right for you? We couldn't possibly compare all photo editing options in a single episode of Priority Pursuit, but today, I do want to compare two of the most popular editing options. So, in this episode, we'll be discussing ImagenAI vs Photographer's Edit. In this episode, we specifically discuss: Should you outsource your editing as a photographer? What is ImagenAI? What is Photographer's Edit? How do ImagenAI & Photographer's Edit compare based on price, turnaround time, and quality of work? You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/imagenai-vs-photographers-edit. Mentioned Links & Resources Receive 1500 Free AI Edits from ImagenAI - http://victoriarayburnphotography.com/ai/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ “Episode 054: How to Successfully Outsource Tasks in Your Small Business (AKA How to Outsource Your Editing as a Photographer) - https://victoriarayburnphotography.com/how-successfully-outsource-tasks-small-business/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
As a creative entrepreneur, other than money, what's one thing you wish you had more of? For most of us, the answer is time. There just never seem to be enough hours in the day to accomplish all the things, get to passion projects, spend time with the people who matter most, or rest. And, unfortunately, time isn't a commodity that can be purchased. However, there are tools, services, and resources you can invest in (or put on your Christmas list) that will save you time and, thus, give you more time to do what you love and focus on the needle-moving tasks within your business. In case you'd love to be gifted with more time, in this episode of “Priority Pursuit,” we're discussing 11 time-saving gifts to ask for this Christmas as a creative entrepreneur! (Side note: Many of these are also tax-deductible business expenses. So, don't hesitate to treat yourself!) A Roomba - https://www.amazon.com/gp/product/B07QNM7YDM/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07QNM7YDM&linkCode=as2&tag=victoriaray01-20&linkId=9d96f71956975215b8148b01efe79167 Any Service That's Going to Allow You to Do Less Thinking, Planning, or Work Blue Apron - https://www.blueapron.com/ Hello Fresh - https://www.hellofresh.com/ Courses or Education Amy & Jordan Demos Courses - https://www.amyandjordan.com/ Katelyn James Courses - https://katelynjames.com/ TSA PreCheck or CLEAR TSA PreCheck - https://www.tsa.gov/precheck CLEAR - https://www.clearme.com/ Pre-planned Date or Friend Nights Wine & Watercolors with Roseberry & Co - https://roseberryandco.com/ Adventure Challenge - https://www.theadventurechallenge.com/ Cellar Wine Bistro Wine Club - https://cellar422wines.com/ Planner - https://www.emilyley.com/collections/simplified-planner Audiobook Gift Card Audible - https://www.audible.com/ep/giftcenter Chirp - http://fbuy.me/s2L-D Airpods - https://www.amazon.com/gp/product/B07PYLT6DN/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07PYLT6DN&linkCode=as2&tag=victoriaray01-20&linkId=a2766bd8bbb3159876179d43816f02b6 Alexa or Echo - https://www.amazon.com/gp/product/B07XKF5RM3/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07XKF5RM3&linkCode=as2&tag=victoriaray01-20&linkId=4fb996def73100368a414e0420a47673 Phone Tripod - https://www.amazon.com/gp/product/B07NWC3L95/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B07NWC3L95&linkCode=as2&tag=victoriaray01-20&linkId=36aa9a3227ff9e513e2fc4856408d16d Anything That's Going to Allow You to Prioritize Self Care For a more detailed written version of this episode, visit http://victoriarayburnphotography.com/time-saving-gifts-ask-christmas-creative-entrepreneur. Other Mentioned Links & Resources Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Save $50 on Your First Order from KISS Books of $100 or More - http://victoriarayburnphotography.com/kiss/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/
Did you know it's at least five times more expensive to acquire new customers than to sell to current ones? While marketing to and booking new clients is often necessary, our primary goal as creative entrepreneurs should arguably be delivering value to our existing customers. In other words, we need to focus less on chasing after the next big sale and more on serving clients from the heart so we can give them an incredible experience—and encourage them to keep working with us. So, how can you build loyalty with your existing customers and stay top of mind with prospects in your community? Well, Jen Szpigiel has plenty of great advice for maintaining relationships with your clients while being helpful to and authentic with your followers. Jen has built a career out of forming intentional connections with her customers as they grow and scale their businesses. She is a wife, a mother of four, the founder of Becoming Iconic, a business mentor, and the host of the Becoming Iconic podcast. Her mission is to help entrepreneurs, especially women, build profitable and aligned businesses. In this episode of Priority Pursuit, Jen explains how selling with purpose and building relationships will result in lifelong clients and prosperity in every area of your life. In this episode, Jen discusses: What it means to build a profitable & “aligned” business Seek fulfillment in your business & life. Look inward for unique ideas & inspiration. How creative entrepreneurs can create waitlists & result in lifelong clients Sell with purpose & build relationships. Give every client an exceptional experience. Be grateful to your clients & community. How creatives can serve their current clients & “heartbeats” (followers) well Show up authentically & consistently. Take your client responsibilities seriously. Common mistakes creative entrepreneurs make that cost them customers, & how they can avoid those mistakes You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/selling-with-purpose-relationships-lifelong-clients. Mentioned Links & Resources Subscribe to the Becoming Iconic Magazine (Print or Digital) - https://becomingiconic.co/magazine Listen to Becoming Iconic on Apple Podcasts - https://podcasts.apple.com/ca/podcast/becoming-iconic/id1500348470 Listen to Becoming Iconic on Spotify - https://open.spotify.com/show/2Lp3dK0j7Q0Kg7n3s5M2lb Listen to Becoming Iconic on Stitcher - https://www.stitcher.com/show/becoming-iconic-podcast/ Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
As creative entrepreneurs, we all have a lot on our plates. But, at the end of the day, we should be able to enjoy our families, friends, hobbies, and, well, life outside of work! Whether you're in a season requiring additional hours on the job or more intentional time with a loved one at home, balancing everything on your schedule can be challenging. Our new friends, Mark and Nicole Pasternack, know this struggle well. These married business owners, wedding photographers, and parents of four children weren't always in alignment when it came to work-life balance. Nicole tells us, “I was focusing on growing a family while Mark was focusing on growing a business. And, we weren't seeing how these things worked together. It felt like it was a constant competition for our time.” So, the Pasternacks asked themselves how they could support each other, get on the same page with work and family, and chase their goals together. Since then, Mark and Nicole have viewed their life as one cohesive unit—and, as Mark puts it, “Everything in our family is equally important.” Whether it's doing the dishes, filming a corporate video, enrolling the kids in fun activities, or shooting a wedding, the Pasternacks have systems in place to help their businesses and lives run smoothly (and not in competition with each other). The Pasternacks love mentoring other creatives and sharing tips on how you can make more money doing what you love, be present for your family and friends, and get your time back. In this episode of Priority Pursuit, Mark and Nicole explain how you can find work-life balance as a creative entrepreneur, serve your clients and family well, and escape the overwhelm of being in survival mode. In this episode, Mark and Nicole discuss: What “work-life balance” is, & if it actually exists How creatives can serve their clients, love their families, & get their personal time back Know who your ideal clients are, & set expectations early on. Remember that family life takes work, just like your business. Focus on what only you can do, & delegate (or automate) the rest. How someone who's overwhelmed with work, life, or both can start to find work-life balance as a creative entrepreneur Take control of your calendar. Put some of each paycheck into savings. Keep up with the dishes. (Yes, really!) You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/find-work-life-balance-creative-entrepreneur/. Mentioned Links & Resources How to Win Friends & Influence People by Dale Carnegie - https://amzn.to/3TfOTSE Must-Read Books for Marriage, Family, & Business by Mark & Nicole Pasternack - https://pasternackco.com/2022/02/25/must-read-books/ Download Mark & Nicole's Free Guide: 3 Strategies That Took Us from Surviving to Thriving - https://thepasternacks.com/thriving Subscribe to Happy Hour with the Pasternacks on Apple Podcasts - https://podcasts.apple.com/us/podcast/happy-hour-with-the-pasternacks/id1616551971 Subscribe to Happy Hour with the Pasternacks on Spotify - https://open.spotify.com/show/6a4qKBCBOjy8BukwDmxiD8 Subscribe to Happy Hour with the Pasternacks on Google Podcasts - https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAua2FqYWJpLmNvbS9wb2RjYXN0cy8yMTQ3NDk2MzIzL2ZlZWQ Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Save $50 On Your First Order of $100 or more from KISS Books - https://victoriarayburnphotography.com/kiss/ Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Have you heard about Google's latest algorithm update, the “helpful content update”? Now, before you panic, hear me out. As creative entrepreneurs, we are constantly having to adapt to various social media algorithm changes, and I know this never-ending requirement to pivot can be exhausting. However, as someone who has worked with SEO in one capacity or another since 2012, I can attest that while Google makes algorithm updates regularly, Google only makes updates to better serve its users, meaning Google doesn't make updates “just because” like many other platforms seemingly do. Google's goal is simply to help its users find the information they're looking for as quickly and accurately as possible. As a result, every Google algorithm update is only going to help your business if you're serving your prospective customers well by creating helpful content. I'm actually very excited about Google's helpful content update, and in this episode, we are breaking down what Google's helpful content update is, what it means for creative entrepreneurs, and how you can ensure you're creating high-quality content that both serves your audience well and complies with the helpful content update. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/what-googles-helpful-content-update-means-creative-entrepreneurs. Mentioned Links & Resources Google's Helpful Content Update - https://developers.google.com/search/blog/2022/08/helpful-content-update “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/ A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
So, you've decided to scale your service-based business. Congratulations, friend! That's an exciting step for any small business owner to take. But, does your business have the capacity to grow? In other words, do you have adequate systems, internal processes, and staff to increase your sales without letting work take over your life? If you're not sure how to set up your company for long-term success, you're not alone. But, our friends Abagail Pumphrey and Emylee Williams are here to tell you that with a bit of planning, strategic pricing, and boundary setting, you can scale your business—and achieve the lifestyle you've been looking for—without burning out. Abagail and Emylee are the brains behind Boss Project, the Incubator coaching program, and The Strategy Hour Podcast. They love helping service-based business owners refine their offers, create client-focused systems, and grow sustainably so they can make more money—and get their time back—at work and home. And, Abagail and Emylee strongly believe that life matters more than work, so their family and team come before everything else (although their clients are a close second!). In this episode of Priority Pursuit, Abagail and Emylee explain how you can scale your service-based business, make more money in less time, set boundaries respectfully with clients, and build the life you want. In this episode, Abagail and Emylee discuss: What it means to “scale” your business, & how creative entrepreneurs can scale their service-based businesses Focus on growing every aspect of your business—not just your revenue. Break down the scaling process into smaller, growth-focused goals. How creatives can adapt their current offerings to generate more revenue & work less Deliver a high-touch signature service. Raise your prices to match your high-touch signature service. Set boundaries to avoid undercharging & overdelivering. What creative entrepreneurs should consider before they scale their service-based businesses Maintain your business (even when it's boring). Design a life-first business that serves you & helps others. You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/scale-service-based-business/. Mentioned Links & Resources Built to Sell by John Warrillow - https://amzn.to/3RSJjoc The Question Behind the Question by John G. Miller - https://amzn.to/3VmJ9s6 Apply for Boss Project's Incubator Coaching Program (Free, Private Training): How to Double Your Income While Working 20 Hours a Week (or Less) - https://pages.bossproject.com/incubator-application/ Contact Boss Project for Business Services - https://www.bossproject.com/waitlist Subscribe to The Strategy Hour Podcast on Spotify - https://open.spotify.com/show/0q4kv5PKnRfrFhpkfvCFIg Subscribe to The Strategy Hour Podcast on Apple Podcasts - https://podcasts.apple.com/us/podcast/the-strategy-hour-podcast-systems-and-marketing/id1186889023 Join the Boss Project Facebook Community - https://www.facebook.com/groups/thinkcreativecollective/ Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - https://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Did you know, as of June 2022, there were more than 130 social media platforms? From Facebook to Reddit to Athlinks and more, small business owners have plenty of options for targeting a broad (or niche) group of customers. But, it's impossible to be active on every single platform. And, even if you try to post on better-known sites like Facebook or Instagram, you might not enjoy being on certain platforms for one reason or another. Maybe you've wondered how to walk away from social media sites you don't like, but you're worried about missing business opportunities or connections with potential customers. Well, friend, Lindsay LaShell of Open Lines is here to tell you that you can reach your audience and serve them well without being on every platform—and, you can even say goodbye to the social media channels you don't like! Lindsay is a marketing activist, coach, and course instructor who works with underrepresented and underfunded creative entrepreneurs to empower them with opportunities to reach more customers. She loves helping her clients and students understand which social media platforms and other tactics will grow their businesses—and encourages them to ditch the rest. In this episode of Priority Pursuit, Lindsay explains how you can walk away from social media platforms you don't like without hurting your business or sacrificing connections with customers. In this episode, Lindsay discusses: How creative entrepreneurs should decide which social media platforms to invest their time in How creatives can prepare to walk away from social media platforms they don't like without missing out on business opportunities How creative entrepreneurs can overcome the fear of saying goodbye to certain social media platforms The next steps for creatives who have limited their social media presence to the platforms that work for them What creative entrepreneurs should do if they feel overwhelmed with planning, posting, & engaging with social media You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/walk-away-from-social-media-platforms-you-dont-like/. Mentioned Links & Resources Atomic Habits by James Clear - https://amzn.to/3LpFXHD The Alter Ego Effect by Todd Herman - https://amzn.to/3Uinl0p What Can an Alter Ego Do for You? (AKA Lindsay's Ah-ha Moments from The Alter Ego Effect by Todd Herman) - https://www.open-lines.co/articles/https-diamondandbranch-com-book-club-what-can-an-alter-ego-do-for-you Take Lindsay's Online Courses on Do More Good (October 2022) - https://domoregood.org/ DM Lindsay on LinkedIn to Join a Small Group for Entrepreneurs (Next One: January 2023) - https://www.linkedin.com/in/lindsaylashell/ Hear from Lindsay at The 2023 Cause Camp Nonprofit Conference (September 2023) - https://cause.camp/ Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
As a creative entrepreneur, you're an expert (or you soon will be!) in your field. And, you might like to find a way to teach others what you've learned so you can make an income and an impact. So, how can you sell your knowledge and serve your fellow industry professionals? Well, course creation may be just what you've been looking for! Creating an online course—and selling it to others in your industry—will let you do what you love, earn more money, and give your students tools to improve their skills. And, today's guest, Melissa Guller, is on a mission to help small business owners do just that: share their expertise by adding online courses to their growth strategy. Melissa is the founder and CEO of Wit & Wire, where she helps online business owners share their expertise and reach a wider audience with podcasting. She's worked for Ramit Sethi at Teachable and produced multiple U.S. Top 50 Podcasts, and her top-ranking podcast, Everything is Teachable, came in as the #2 Career Podcast in America. Melissa has also helped almost 2,000 podcasters through her Wit & Wire programs, and she loves teaching entrepreneurs with her online courses on podcasting and course creation. Building and selling these courses has allowed Melissa to increase her revenue and enjoy more freedom in her personal life. In this episode of Priority Pursuit, Melissa explains how to create an online course so you can share your expertise with other industry professionals. She also provides tips for selling your offer, budgeting for course creation, making time in your schedule to create courses, and more. In this episode, Melissa discusses: When (& why) creative entrepreneurs should create an online course What steps should creatives follow to outline, design, & sell their online courses? Stage 1: Validate Stage 2: Elevate Stage 3 Automate Melissa's selling tips for creative entrepreneurs How creatives can still build & sell courses if they have a busy season (ex: wedding photographers in the summer) How much creative entrepreneurs should budget to create an online course What kind of income creatives can expect from selling online courses You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/create-online-course-share-expertise/. Mentioned Links & Resources Finish by Jon Acuff - https://amzn.to/3Sdaevq The Power of Moments by Chip & Dan Heath - https://www.amazon.com/Power-Moments-Certain-Experiences-Extraordinary/dp/1501147765 Free Wit & Wire Download: Online Course Toolkit - https://witandwire.com/download/online-course-toolkit/ Listen to the Wit & Wire Podcast - https://witandwire.com/podcast/ Take a Wit & Wire Course - https://witandwire.com/courses/ USB Plug-in Microphone - https://amzn.to/3BwYlJU Webcam - https://amzn.to/3xBqXAB Teachable - https://teachable.com/pricing Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
In Episode #16 of Busybee Refinishing with MelDidItHerself, I take a deeper dive into offering custom work as a part of your furniture painting and refinishing. I give you the checklist for what to bring with you and how to prep for an in-home consultation with a client, and how to make sure you get all the details you need. I also discuss my recommendations for the custom work process and how you can streamline your systems to save you time and energy! Links mentioned in this episode: Free Guide to Starting a Furniture Refinishing Business #8: Thinking About Offering Custom Work? QuickBooks Self Employed* - get 30% off for 6 months Asana Notion Are you loving the Busybee Refinishing with MelDidItHerself podcast? Let the world know by leaving a rating on whatever platform you're listening on, and leave a review on Apple Podcasts letting me know what you're loving, or what you've learned that you're going to take back into your work - this will help more busybees like us discover this community and join us every week to gush about all things furniture refinishing. Can't get enough MelDidItHerself? Check out my Instagram, YouTube and TikTok for more furniture refinishing, painting, DIY and lifestyle content to tide you over until next week's episode. Email Mel@MelDidItHerself.ca for sponsorships, or just to say hey! *this is an affiliate link. It costs nothing to use but helps support me and my business- so thank you if you choose to!
When you think about web design, flawless photos and a gorgeous color scheme may come to mind. But, while those are necessary website components, your site should be more than just beautiful; it must also be strategic. In other words, your website should include relevant, helpful content with a straightforward navigation that makes it easy for visitors to buy or learn more. Every creative entrepreneur should have a strategic website because your website is the best way for people to find you and learn about the valuable solutions that you offer. And, by creating a website with excellent copy and user-friendly design, you'll give customers a preview of the pleasant, professional experience they can look forward to when they work with you. Friend, I know it's tough for creatives to find time to build an entire strategic website! That's why Octavia Elease, a ShowIt web designer, works with creative entrepreneurs so they can save time and communicate their value with websites designed with the customer in mind. Octavia is an Atlanta-based, Disney-loving designer and educator who enjoys pouring into the creative community and helping her clients grow their businesses. With a focus on brand storytelling and modern aesthetics, Octavia builds strategic websites that allow creative entrepreneurs to reach, engage, and convert their dream customers. In this episode of Priority Pursuit, Octavia gives us 12 items that you should include on your homepage to engage your website visitors and convert them into customers. In this episode, Octavia discusses: The 12 things that must be on a creative entrepreneur's homepage to convert website visitors into customers An easy navigation (AKA main menu) Clear call-to-action (CTA) buttons A hero image & one-liner Your customer's problem & pain points Successes (AKA value propositions) Testimonials with photos A three-step process An “About My Business” section Your pricing An opt-in A final CTA A footer Who should create their own websites, & who should work with a web designer (& a copywriter) Eight web design mistakes creative entrepreneurs should avoid (whether they build their own site or hire a web designer) You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/12-homepage-items-convert-website-visitors-into-customers/. Mentioned Links & Resources Marketing Made Simple by Donald Miller - https://amzn.to/3B9ebM8 Building a StoryBrand by Donald Miller - https://amzn.to/3RenJen Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
In recent episodes of Priority Pursuit, we've talked quite a bit about blogging, because as a creative entrepreneur, blogging is a great—and free way—to serve your customers, establish yourself as an authority in your industry, and improve your SEO. However, it isn't enough to simply write and publish blog posts. You also have to share your blog posts so that your ideal customers can find your content. As a result, in this week's episode of Priority Pursuit, I want to break down how to promote blog posts for free. In fact, we are going to discuss the exact strategy my team and I use to share each and every blog post we create to generate often thousands of unique viewers per blog post. In this episode, we specifically discuss: Why is it important to promote/share your blog posts? 11 ways to promote blog posts for free: Share your blog post on your Facebook page. Share your blog post in your Facebook group. If appropriate, share your blog post on your client's Facebook profile. Share your blog post on Instagram as a post or reel. Share your blog post in your Instagram stories. When you share blog posts on social media, tag peers, vendors, and clients when relevant & appropriate. Share your blog post on whatever other social media platforms you use. Share your blog post on Google Business. Pin your blog post to take advantage of Pinterest. Share your blog post with your email list. Optimize your blog posts for SEO so that they can be found on Google. Don't just complete these steps once. Promote every blog post again & again. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-promote-blog-posts-free. Mentioned Links & Resources Instagram Link Bio Page Example - http://victoriarayburnphotography.com/instagram “Episode 043: Why You Should Be Updating & Posting to Your Google Business Profile” - https://victoriarayburnphotography.com/why-you-should-be-updating-posting-your-google-buisness-profile/ “Episode 048: How to Use Pinterest to Help Your Small Business Make More Money in 2022 with Chelsea de Araujo of Chelsea Joy Creative” - https://victoriarayburnphotography.com/how-use-pinterest-help-small-business-make-more-money-2022/ “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/ “Episode 066: What to Write About When Blogging Your Work as a Creative Entrepreneur (AKA a Template for Blogging a Wedding or Session as a Photographer)” - https://victoriarayburnphotography.com/what-write-about-when-blogging-work-creative-entrepreneur/ “Episode 068: How to Optimize Blog Posts for SEO to Improve Reach” - https://victoriarayburnphotography.com/optimize-blog-posts-seo/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
Creative entrepreneurs often worry that building their business will be difficult and slow. After all, when you consider selling your product or service, marketing your offer, finding loyal customers, and everything else that goes into running a company, it's easy to feel overwhelmed by how long it may take to see results. But, you can grow your business quickly and generate more income by selling irresistible offers that are actually fun to create. Natasha Ho of My Six-Figure Year has made a career out of just that: building a business fast and having fun while doing it. Natasha is a marketing and sales strategist—plus a chef, wife, and mother—who helps service-based entrepreneurs grow their businesses (and enjoy their work time) to achieve the lifestyle and freedom they desire. Like many of us, Natasha started in a 9-to-5 corporate job, but once her son was born, she decided to leave her marketing gig (and the three-hour round-trip commute) and explore opportunities that let her spend more time with her family. At first, building a business from scratch felt slow and draining for Natasha. But, once she took her mentor's advice to “sell first,” she earned $20,000 in a week with her very first offer, virtual cooking classes. Natasha then repeated this method to sell out immersive retreats, one-on-one business coaching sessions, and more cooking classes—growing her business to six figures in its first year while working just 25 hours a week. Now, Natasha gets to help other creative entrepreneurs increase their revenues, cut their hours in half, and have fun while working with their dream clients. In this episode of Priority Pursuit, Natasha explains how to grow a business quickly, incorporate “play” into your work, and free up your time for what (and who) matters most in your life. In this episode, Natasha discusses: How creative entrepreneurs should grow their business quickly Decide who your dream customers are. Sell your offer first; then, market & create it. Reframe selling as having a conversation. Why creative entrepreneurs should add “play” to their work The secret to successfully having a 25-hour work week You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/how-to-grow-business-quickly/. Mentioned Links & Resources You Squared by Price Pritchett - https://www.amazon.com/You-Velocity-Multiplying-Personal-Effectiveness/dp/0944002048 Download Natasha's Free Guide: Battle-Tested, Money-Making DM Strategy & Templates - http://www.mysixfigureyear.com/dm Learn How to Create a Six-Figure Business Working 25 Hours a Week - https://www.heynatashaboo.com/radical-business-cycle.html Join Natasha's Six-Figure Marketing Group on Facebook - https://www.facebook.com/groups/sixfiguremarketing Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
Creative entrepreneurs often struggle to find the balance between doing what they love—what they've spent their entire lives studying and working toward—and making enough money to build the life they want. In other words, any of us aren't taught how to grow the business side of our craft, whether that's photography, art, music, writing, or another creative venture. Fabiana Claure—a concert pianist, university educator, entrepreneur, and business coach for musicians—understands this struggle firsthand. “I saw so many colleagues finish their education, but then flip from what they had pursued and studied for their entire lives because they just needed to make money,” she says. “And I didn't want that to happen to me; I knew there had to be a better way.” While she initially thought (and was taught) that someone else would have to employ her as a musician, Fabiana discovered that she didn't have to wait to earn a living from her craft. Fabiana taught herself about marketing, client services, pricing structures, and more from the lens of a creative entrepreneur. And, she started to build the life she wanted while doing what she loved: playing and making music. Fabiana turned this knowledge and experience into a first-of-its-kind music business course at the University of North Texas, then an online program for creatives called The Musician's Profit Umbrella—taking the lessons she taught her university students and making them available to the public. Since then, Fabiana has helped thousands of musicians increase their income through online programs for creative entrepreneurs. With these programs, musicians can learn how to achieve financial and artistic prosperity, win back their time, and build a legacy—all without sacrificing their quality of life. In this episode of Priority Pursuit, Fabiana explains how to make an online program for creatives so you can increase your income, raise your rates, and keep burnout at bay. In this episode, Fabiana discusses: Why creative entrepreneurs should design & sell online programs What qualifications & attitudes creative entrepreneurs need to make an online program Take action quickly to bring your vision to life. Think and communicate as a leader. Hold onto your craft and your priorities. How creative entrepreneurs should structure their pricing for online programs How creative entrepreneurs can build and sell an online program Determine who your ideal clients are. Sell your program first; then, create a curriculum. Personalize your offers by sharing your story. Confidently invite people to work with you. You can find a more detailed version of this episode's show notes at: http://victoriarayburnphotography.com/make-online-program-creatives/. Mentioned Links & Resources The Musician's Profit Umbrella: A FREE 90-Minute Guide To Packaging Your Skills into a Profitable Online Music Business - https://fabianaclaure.com/gift “Musicians Creating Prosperity” with Fabiana Claure - https://musicianscreatingprosperity.com Think and Grow Rich by Napoleon Hill - https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331/ref=sr_1_1?adgrpid=1331509148080305&&hvadid=83219393040426&&hvbmt=be&&hvdev=c&&hvlocphy=49237&&hvnetw=o&&hvqmt=e&&hvtargid=kwd-83219674943677%253Aloc-190&&hydadcr=29020_10857404&&keywords=think+and+grow+rich-+napoleon+hill&&qid=1659462426&&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=6340eb55082593cf4ac8ef8e36164a17&camp=1789&creative=9325 Save 50% on Your First Six Months of QuickBooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
If you follow me on Instagram, you might already know about the puppy saga that's been going on at our house. But, in case you don't know what I'm talking about, I'll fill you in. A couple weeks ago, I was walking Hattie like I do every morning. However this particular walk threw us for an unexpected loop, because when Hattie and I got back to our block, I found a tiny, black puppy frolicing on the sidewalk and trying to eat a dandelion. With no owners in sight, I scooped him up, gave him a bath, took him to our vet to see if he was chipped (which he wasn't), and I posted his photo all over social media and lost pet websites in an attempt to find his home. I'm still in disbelief that nobody claimed this sweet boy, whom the vet said was no more than 12 weeks old when I found him. But, Zach named the pup “Little Richard,” and we've had him for almost two weeks now. Little Richard is sitting on my lap as I record this, but before this episode airs, he'll be in his forever home, which I am both so happy and so sad about. We found the most ideal home for this lab-hound pup, and we know he is going to be well loved. But, you can bet there will be tears when we drop him off with his parents in just a couple days. At this point, I'm sure you're thinking, “That's great Victoria, but what does a puppy have to do with running a small business?” And, after two weeks of having a pup and an older dog, I can promise you that your business has more in common with dogs than you likely think. In this episode, we specifically discuss: Like it isn't fair to compare a puppy who is learning to a dog who is well trained, it isn't fair for you to compare your business to someone else's that is further along than yours & allow yourself to feel less than. Like businesses, dogs are trained & raised to serve different purposes. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/what-puppies-small-business-owners-common. Mentioned Links & Resources Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Save $50 On Your First Order of $100 or more from KISS Books - http://victoriarayburnphotography.com/kiss/ Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
Is blogging already part of your workflow and marketing strategy? If so, great! As we've discussed in previous episodes of Priority Pursuit, blogging is a great way to establish yourself as an authority in your industry, attract customers, and lead prospects through your sales funnel. Blogging also gives you content to share on social media on the regular, is a great way to serve your clients, and is an effective way to save time when you can answer repeat client questions by simply sharing a blog post with them rather than drafting a long email. But, here's the thing. While blogging comes with many benefits, unless you're taking the time to optimize your blog posts for search engines, you are drastically limiting your blogs' reach. I mean, think about it, while you might be sharing your blog posts via social media and email, unless your blog posts can be found on Google (or you run ads to them, which is a conversation for another day), your blogs will only ever be found by the people who are already part of your audience, meaning your blog posts will only be seen by your current social media followers, email list subscribers, and those who already know your website exists and happen to peruse your blog while being on your site. However, when you optimize your blog posts for search engines, you can help your blog posts get in front of prospective customers who are actively searching for your content—and likely your products or services. I've shared on the show before that my couples regularly stumble across my blog posts via Google, and I often have couples book me because of these blog posts. As a result, I know the power optimizing blog posts for SEO firsthand, and in this episode of Priority Pursuit, we're breaking down exactly how to optimize blog posts for SEO so you can get your blogs—whether they be educational posts or blogs that showcase your work—in front of your ideal customers via Google. The steps we discuss in this episode include: Optimize your blog posts for strategic long-tail keywords. Write quality content that serves your ideal client well. Include both internal & external links. Include visuals & optimize them through titles & alt text. Be sure to give your blog post an SEO title, slug, & meta description. Organize your blog posts with categories & tags. Make sure your blog posts load quickly. Include a call to action. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/optimize-blog-posts-seo. Mentioned Links & Resources “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/ “Episode 055: How to Identify Keywords for SEO that Will Help You Book More Clients as a Photographer” - https://victoriarayburnphotography.com/how-identify-keywords-seo-help-book-more-clients-photographer/ “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients” - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/ “Episode 066: What to Write About When Blogging Your Work as a Creative Entrepreneur (AKA a Template for Blogging a Wedding or Session as a Photographer)” Purdue University Tag Example - https://victoriarayburnphotography.com/tag/engagement-photos-at-purdue-university/ Google Analytics - https://analytics.google.com/analytics/web/ Google Search Console - https://search.google.com/search-console/about BlogStomp - https://www.stompsoftware.com/blogstomp/ Storytailor - https://www.stompsoftware.com/blogstomp/ Narrative - https://narrative.so/ Libsyn - https://narrative.so/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
As creative entrepreneurs, we're constantly trying to grow our businesses by reaching more people with valuable information and solutions to the problems they're facing. And, because our prospects are spending more time online than ever before, it makes sense to meet them where they are—which is often in their inboxes. But, how do you convince more people to sign up for your emails, engage with your content, and eventually become happy customers? Believe it or not, online quizzes are one of the most effective ways to build your email list. When you give website visitors helpful, personalized information within a fun, engaging quiz, of course they'd want to share their email address with you to get even more of your great content! But, how do you create a quiz your audience will actually want to take, and how can you easily build a quiz and add it to your website? Today's guest, Josh Haynam, shares his expertise on quiz-building and converting leads into customers. Josh is the co-founder of Interact Quiz Builder, a software that helps creative entrepreneurs build leads and make sales by connecting with customers through engaging and personalized quizzes. The very first quiz he and his co-founder made in 2014 converted at 40%, while the websites they were building only converted at 2%. Because of this crazy successful conversion rate, Josh went all in on quiz-building to help his clients generate leads. Today, Interact customers enjoy the same 40% average conversion rate with personalized and engaging quizzes that generate 42,000 new leads per day. (For comparison, landing pages with downloadable PDFs only have a 10-14% average conversion rate. That's quite a difference!) By creating interactive and relatable quizzes that entice people to sign up for more information, creative entrepreneurs can stand out in their industries and form a connection with their leads. In this episode of Priority Pursuit, Josh explains how you can build your email list using quizzes that are fun, engaging, and relatable to your audience. In this episode, Josh discusses: Why creative entrepreneurs need to build their email lists Why you should build your email list using quizzes When & how to use a quiz for lead generation Examples of quizzes creative entrepreneurs can make How creative entrepreneurs can add quizzes to their websites You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/build-email-list-using-quizzes. Mentioned Links & Resources Book a Free Quiz Strategy Call with Interact - https://www.tryinteract.com/demo/ Visit the Interact Blog - https://www.tryinteract.com/blog/ What Type of Quiz Should You Make for Your Online Quiz? - https://www.tryinteract.com/examples/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
It's no secret that blogging comes with a lot of benefits. I mean, blogging is great for SEO. Blog posts can be used to attract new customers and lead them through your sales funnel. Blogs give you content to share on social media on the regular. And, as you work with your clients, you can easily refer them to already-created blog posts to give them the information they need without having to draft a long email. While data supports and most creative entrepreneurs agree blogging is beneficial, writer's block is real, especially when it comes to writing about your work (e.g. writing about a wedding or shoot if you're a photographer). While writing and storytelling comes more naturally to some than others, I know firsthand that when you have a template to work from, blogging your work becomes drastically easier. Because blogging my work has done wonders for my business (I've even had wedding clients book specifically because of blog posts!), in this episode of Priority Pursuit, we're breaking down what to write about when blogging your work as a creative entrepreneur and how you can create a blog template that allows you to blog about your work quickly and effectively. In this episode, we discuss/answer: Why should you blog your work as a creative entrepreneur? How to create a blog template that works well for your business and ideal customer. How to develop a questionnaire that gives you all of the information you need to write blog posts about your work. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/what-write-about-when-blogging-work-creative-entrepreneur. Mentioned Links & Resources “75 Blog Topic Ideas for Photographers” - https://victoriarayburnphotography.com/75-blog-topic-ideas-for-photographers/ “Episode 012: How to Create Systems within Your Creative Business (AKA My Workflow as a Wedding Photographer)” - https://victoriarayburnphotography.com/how-create-systems-creative-business/ Wedding Blog Example: “Mr. & Mrs. Combs: Indianapolis Hebrew Congregation & Finley Creek Vineyards Wedding” - https://victoriarayburnphotography.com/finley-creek-vineyards-wedding/ Wedding Blog Example: “Mr. & Mrs. Barrier: A Rooftop Wedding in Downtown Indianapolis at JPS Events” - https://victoriarayburnphotography.com/rooftop-wedding-downtown-indianapolis-jps-events/ Wedding Blog Example: “Mr. & Mrs. Gilliam: Purdue Memorial Union Wedding” - https://victoriarayburnphotography.com/purdue-memorial-union-wedding/ “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/ “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients” - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/ Engagement Blog Example: “Adam & Maria: Downtown Indianapolis Canal Walk Engagement Photos” - https://victoriarayburnphotography.com/downtown-indianapolis-canal-walk-engagement-photos/ Engagement Blog Example: “Dan & Ashley: Engagement Photos at The Palladium & Urban Vines Winery in Carmel, Indiana” - https://victoriarayburnphotography.com/engagement-photos-palladium-urban-vines-winery-carmel-indiana/ “Episode 055: How to Identify Keywords for SEO that Will Help You Book More Clients as a Photographer” - https://victoriarayburnphotography.com/how-identify-keywords-seo-help-book-more-clients-photographer/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
What does your dream business look like, and what would it take to make it a reality? For Maddie Peschong, clarifying her priorities and building an authentic personal brand allowed her to form her ideal business around the life she wanted. Maddie is a Sioux Falls, South Dakota-based brand photographer and business coach who spent years working a 9-to-5 while growing her photography skills on the side. Today, she runs a six-figure business that's flexible enough to let her take midday dance party breaks with her kids and spend time watching The Office with her husband on the regular. However, this lifestyle and business weren't possible until Maddie understood the importance of creating and implementing an authentic personal brand. In this episode of Priority Pursuit, Maddie explains what personal branding is, why it's important, and how creative entrepreneurs can build an authentic personal brand while growing their business. In this episode, Maddie discusses: What an “authentic personal brand” is & why it's important for creative entrepreneurs to have one How creative entrepreneurs can build an authentic personal brand Know your priorities, your voice, & your audience. Brainstorm your dream business & what it will take to get there. Create & share content with the know-like-trust factor. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/build-authentic-personal-brand. Mentioned Links & Resources Do Less by Kate Northrup - https://www.amazon.com/Do-Less-Kate-Northrup-audiobook/dp/B07P67PHK4/ref=sr_1_1?crid=24M06XR9GZY91&keywords=Do+Less+by+Kate+Northrup&qid=1657213877&sprefix=do+less+by+kate+northrup+%252Caps%252C67&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=f060a6f776a3ff92086fcbaf2ca8d55b&camp=1789&creative=9325 30 Content Prompts for Photographers by Maddie Peschong - https://www.maddiepeschong.com/photography-prompts Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
I just had the pleasure of both speaking at and attending The Graceful Gathering—a boutique wedding photography conference—and I'm feeling pretty lit up. While I used to prioritize attending a couple conferences or workshops a year, COVID prevented these gatherings from happening. And, as a result, over the last two years, I got out of the habit of making conferences a priority. But, The Graceful Gathering was a beautiful reminder of (1) why these events matter and (2) the fact that conferences and workshops have been the inspiration for some of my biggest and most profitable business moves. I truly don't believe Victoria Rayburn Photography would be what it is today without conferences and workshops. And, as a result, in this week's episode of Priority Pursuit, I want to discuss three reasons creactive entrepreneurs should go to conferences and discuss how you can decide which conferences are right for you. Four Reasons Creative Entrepreneurs Should Go to Conferences You don't know what you don't know. You're given an opportunity to be introduced to new softwares, products, tools, & even mentors. You give yourself time & space to work “on” your business instead of “in” your business. Conferences are an opportunity to build community with people who understand your goals & struggles firsthand. How to Choose the Right Conferences for You Look for conferences or workshops that are specific to your goals. Attend diverse conferences. Choose conferences that speak to your goals & values. Conference Recommendations for Creative Entrepreneurs ShowIt's Spark Conference - https://spark.showit.co/ HubSpot's INBOUND Conference - https://www.inbound.com/ The Arielle Peters Workshop - http://workshop.ariellepeters.com/ The Graceful Gathering - https://thegracefulgathering.thecannonsphotography.com/ The New Adventure Workshop - https://www.instagram.com/thenewadventureworkshop/ The In Focus Marketing Summit - https://www.infocusmarketingsummit.com/ You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/reasons-creative-entrepreneurs-should-go-conferences. Mentioned Links & Resources AfterShoot - https://aftershoot.com/get-started/?referrer=R3096XIU “Episode 006: Building Your Business Through Vendor Relationships with Arielle Peters” - https://aftershoot.com/get-started/?referrer=R3096XIU “Episode 015: Balancing Entrepreneurship & Motherhood with Arielle Peters” - https://victoriarayburnphotography.com/balancing-entrepreneurship-motherhood-arielle-peters/ “Episode 046: How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon” - https://victoriarayburnphotography.com/how-foster-community-you-industry-creative-entrepreneur/ “Episode 013: How to Sell What You Love & Start Working with your Dream Clients with Nate Dale of New Adventure Productions” - https://victoriarayburnphotography.com/how-sell-what-you-love-start-working-your-dream-clients-nate-dale/ “Episode 020: How to Identify Your Ideal Customer as a Creative Entrepreneur with Nate Dale of New Adventure Productions” - https://victoriarayburnphotography.com/how-identify-ideal-customer/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
As an SEO coach, something I get asked regularly is, “If I work from home, do I have to list my home address for my business to appear on Google Maps and for my website to rank well on Google?” A couple years ago, the answer was—without a doubt—yes. However, over the last couple years, more and more small business owners have started operating their businesses from home. And, for safety and other reasons, they've been hesitant to list their addresses on Google. Thankfully, Google heard the cries of both small business owners and frustrated Google users (more on this in a minute), and you no longer have to make your home address public on your Google Business Profile to appear in Google Maps—which is now often referred to as Google's Local Pack. Side note: You do still have to provide Google with an address when you create a Google Business Profile. Google uses your address to verify that you and your business are real, but you do not have to list your address online publically. With this in mind, in this episode of Priority Pursuit, I want to break down whether or not you should consider making your address public on your Google Business Profile based on your personal needs, business model, and how you serve your customers. In this episode, we specifically discuss: What is Google's “Local Pack”? Should YOU list your home address on your Google Business Profile based on your business model? Mistakes to avoid making in regards to listing your address online. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/do-i-list-home-address-business-appear-google-maps. Mentioned Links & Resources “How To Do Local SEO for Businesses Without Physical Locations” by MOZ - https://moz.com/blog/local-seo-without-physical-locations Listen to Previous Priority Pursuit Episodes About SEO - https://victoriarayburnphotography.com/category/priority-pursuit-podcast/seo-podcast/ Download “A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients” - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Facebook Community - http://victoriarayburnphotography.com/pe/ Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
Whether you just started your small business or you've been in business for a while now, it can be so easy to compromise your priorities as you grow your company and provide for your loved ones. But, you shouldn't have to give up all of your free time—or keep missing your kid's soccer games—when it comes to making your business flourish. Erica and Jon Hayes know firsthand how difficult it can be to protect your priorities while running a small business. This Arizona-based, husband-and-wife brand photography duo used to spend their weekends rushing around to find a babysitter before shooting weddings. But, Erica and Jon were tired of missing moments in their kids' lives and knew they needed to make a change. Now, they've completely blocked off their weekends so they can dedicate that time to family events, church, and relaxation before the week ahead. In this episode of Priority Pursuit, Erica and Jon share how they've restructured their business and schedules to focus on what matters most to them. And, they explain how you can build your small business around your priorities. In this episode, Erica and Jon discuss: Why they stopped shooting weddings & lifestyle photos to focus strictly on brand photography How they built their small business around their priorities, & how you can do the same Determine what your priorities are. Take control of your schedule, but be flexible. What you should do if you're frustrated in your business & ready to make a change Make sure you aren't compromising your priorities. Invest in a business coach or mentor. Learn from Erica & Jon themselves! You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/build-small-business-around-priorities. **You might recognize Erica and Jon from a previous episode. We last discussed how to prepare for your branding photo shoot so you can help your clients increase their brand awareness and drive sales while delivering a great experience. To learn more about Erica and Jon, and to find guidance on brand photography, check out “Episode 52: How to Prepare for Your Branding Photoshoot with Erica & Jon Hayes.”** Mentioned Links & Resources “Episode 52: How to Prepare for Your Branding Photoshoot with Erica & Jon Hayes” - https://victoriarayburnphotography.com/how-prepare-your-branding-photoshoot/ Subscribe to weekly educational emails from Erica and Jon - https://www.ericaandjon.com/52weeks Chasing Daylight by Eugene O'Kelly - https://www.amazon.com/Chasing-Daylight-Forthcoming-Death-Transformed/dp/0071499938?&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=487e54bbbfdc6dd34d102520142ee232&camp=1789&creative=9325 Awaking Wonder by Sally Clarkson - https://www.amazon.com/Awaking-Wonder-Experience-Guided-Companion/dp/0764236083/ref=sr_1_2?crid=OZ164IZOO0TA&keywords=awakening+wonder+by+sally+clarkson&qid=1655125844&s=books&sprefix=awaking+wonder+by+sally+clarkson%252Cstripbooks%252C59&sr=1-2&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=faea6bdc86b259f13c27df8dffa21f44&camp=1789&creative=9325 Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
061. Social media isn't just great for keeping in touch with loved ones and sharing memes from The Office. It can also help you connect with clients and build your business! Katelyn Workman of Katelyn Workman Photography knows the power of creating and fostering connection on social media firsthand. Katelyn is a Virginia-based wedding photographer whose business is thriving thanks to her community marketing strategies, relatable social media presence, and relationship-building efforts. Serving clients well and connecting with clients, potential clients, and other wedding vendors on social media are at the top of Katelyn's priorities list. In fact, while she's grateful for the referrals she gets from industry vendors and past brides, the majority of her bookings actually come through social media—a rare feat for photographers! In today's episode, Katelyn will explain how we can create connection and increase sales via social media and community marketing and—ultimately—serve our clients better than ever. In this episode, Katelyn discusses: What “community marketing” is & how it can grow your business How creative entrepreneurs can create connection & increase sales via social media in a non-spammy way Show up as your authentic self. Look for ways to form genuine friendships. Set boundaries with what you share. Consider how others may connect with your story. Don't just strive for a “pretty” Instagram. How photographers & other creatives can show up consistently on social media Aim for a certain number of posts per week. Don't feel like you have to post every single day. Connect with others in a weekly personal post. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/create-connection-increase-sales-via-social-media. Mentioned Links & Resources Katelyn's Personal Marketing Jumpstart Guide - https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-Personal-Marketing-Jumpstart-Guide-5.pdf Katelyn's Content Calendar Template - https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-content-calendar-2.pdf Tribes by Seth Godin - https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=tmm_hrd_swatch_0?_encoding=UTF8&&qid=&&sr=&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=fb25f0d76a78bd9a3a0de45af239e286&camp=1789&creative=9325 Traction: Get A Grip On Your Business by Gino Wickman - https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1654531847&sr=1-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=04406bfab033eb9b8ecd6ebb00f6713a&camp=1789&creative=9325 Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
If you're a creative entrepreneur or a small business owner, you may not think self-care is for you because you don't have time for a long workout, lengthy meditation, or bubble bath. However, Allison Ewing of Allison Ewing Photography is here to dispel that myth and explain why taking care of yourself—even for just a few minutes each day—is essential for serving your clients and loved ones well. Allison Ewing is a wedding and lifestyle photographer and yoga instructor in Cleveland, Ohio. While full-time photography is her dream job come true, Allison recognizes how stressful her career as a creative entrepreneur can be. She first turned to yoga in 2011 to combat anxiety—and she felt joy and relief for the first time in a long time. But, even if yoga isn't your thing, you can (and should!) still make time to relieve stress by doing things outside of your business that you enjoy. Even during busy seasons, creative entrepreneurs must nurture their minds, bodies, spirits, and relationships. Like Allison says, “If we aren't at our best, there's no way our businesses can be at their best.” In this episode of Priority Pursuit, Allison shares her story and explains how to prioritize self-care as a creative entrepreneur, including practical tips you can implement in your daily life. In this episode, Allison discusses: What “self-care” actually means How mental health, physical health, & routines apply to self-care How to prioritize self-care as a creative entrepreneur Put yourself first. Find enjoyable exercise. Be consistent with routines. Practical tips for self-care Start before you're stressed out. Consider seeing a counselor. Put self-care on your calendar. Limit your excuses! You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/prioritize-self-care-creative-entrepreneur. Mentioned Links & Resources Allison Ewing Photography - https://allisonewingphotography.com/ Find Allison on Instagram - https://www.instagram.com/allisonewingphotography/ Headspace App https://apps.apple.com/us/app/headspace-mindful-meditation/id493145008 https://play.google.com/store/apps/details?id=com.getsomeheadspace.android&hl=en_US&gl=US Happify App - https://apps.apple.com/us/app/happify-for-stress-worry/id730601963 5-Minute Journal App https://apps.apple.com/us/app/5-minute-journal-self-care/id1062945251 https://play.google.com/store/apps/details?id=com.intelligentchange.fiveminutejournal&hl=en_US&gl=US Calm App https://apps.apple.com/us/app/calm/id571800810 https://play.google.com/store/apps/details?id=com.calm.android&hl=en_US&gl=US Peloton App https://apps.apple.com/us/app/peloton-fitness-workouts/id792750948 https://play.google.com/store/apps/details?id=com.onepeloton.callisto&hl=en_US&gl=US Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/ Follow Victoria on Pinterest - https://www.pinterest.com/victoriarayburnphotography/
When I started blogging I did everything I could to avoid looking at any numbers other than page views. For months I was “too busy” or I “forgot” to update my income and expenses report, so it just didn't get done. This is a very common mistake that a lot of new bloggers make and it's usually for one (or both) of 2 reasons: You know that in the very beginning you're likely not making as much as you're spending or you're just making a few dollars, so you stick your head in the sand to avoid the topic of money altogether. You have a mindset issue around money, so you stick your head in the sand and avoid the topic of money altogether. This could also show up in other areas of life if you let your partner handle all the money stuff in your personal life, too. In reality, knowing where your money is going, where it's coming from, and how the incoming and outgoing funds balance out is essential. This is yet another instance where knowledge is power. Tracking your income. Let's say you have 3 streams of income on your blog; ads, affiliate income, and an ebook. Keeping track of your income from each source not only gives you a nice self-esteem boost because you can see the numbers grow, but it allows you to more actively promote things that are making you money. If your ebook had a few more or fewer sales in a particular month, you can explore why and update your marketing strategy. Maybe you put a widget in your sidebar promoting the ebook and it resulted in more sales. Great! See if there's another place you can link to your ebook on your site to give it more exposure. If you notice your ad income drop because traffic dropped, you can find out why. Maybe you didn't email your list every week or you didn't share as much on social media as the month before, so you need to get back to it. Or maybe you find that it's part of a trend that your traffic drops for a month or two each year, and then you know not to freak out about it next year. Tracking your expenses. Even if you're on board with tracking your income, you might still hesitate to look at what you're spending. This, too, is very common. We like to see what we're making, but thinking about what we're spending… pass. But income is just part of the profit equation. In order to know what your blog is actually generating for you and your family, you've got to track your expenses, too. For example, if you decided to invest in LeadPages to create gorgeous popups and a beautiful sales funnel, are you getting a return on that investment? Are more people signing up for your freebie, or are more people going through your funnel and purchasing your product? This may take a few months to know for sure, but if you're not seeing a return after 6 months, that's money you don't need to be spending. Conversely, if you're building your blog with the bare minimum of support and are only paying for your domain and hosting, you might find that your income is stagnating because you don't have a quality email service provider and you aren't as present on social media (because you have that pesky job) and need to consider a scheduler to help you grow. There are plenty of programs available to help you track your income and expenses, and if you're looking for a good one, I recommend QuickBooks Self-Employed (click here to save 55% on your first 3 months). You can connect your bank accounts and credit cards so the program will track your incoming and outgoing funds automatically. You just need to categorize each expense. A tool like this also makes tax time easier because they'll create a schedule K-1 form for you. If you are looking to save as much money as possible, or would prefer to track your finances yourself (like me), here's how I do it. Use an Excel Spreadsheet Yes, Google has sheets, but I'm old school and I like Excel. Not sorry. If you want a downloadable copy of my spreadsheet, click here, or you can create it yourself. Column A is your income and expense items (leave an empty box in the top row). Then columns B-M are the months, and column N is a year-end total. Organize your income and expenses by category, with each item listed under its category. I suggest using the categories from the IRS Schedule K-1 form to make tax time easier. Income. Create a row for each stream of income. Software Subscriptions. In this category you'll find your domain and hosting, email service provider, premium theme subscription, podcast host, social media scheduler, etc. Advertising & Marketing. Here is any money you spend on ads, paying influencers to promote you, or any other marketing materials, like hiring someone to design a logo. You can also create a miscellaneous item here for those one-time expenditures. Legal & Professional Fees. In this category you can put any legal expenses, like templates or the services of an attorney. You can also include any professional memberships you pay for as well as any courses or trainings you take. Contract Labor. This includes anyone you hire (other than an attorney) on an hourly basis. A virtual assistant is a common expense in this category, along with graphic designers, social media managers, etc. You may also want a row for miscellaneous contract labor if you hire per job rather than on an ongoing basis. Travel Expenses. Conferences, speaking gigs, and the related expenses are most common here. Also, if you see clients face-to-face, you can track gas and other costs, like a cup of coffee if you meet them at a cafe, networking events, etc. Utilize Formulas and Formatting Excel offers the option of setting specific cells (or a whole sheet) to be formatted a specific way, such as all numbers entered are translated as dollars. While it's not necessary, it does make things a bit easier and I find that seeing the numbers with dollar signs next to them helps me feel more like it's really money we're talking about. I also color code things to make it easier to read, and merge cells to make header rows for the categories. Again, not required, but it makes me feel better. One tool you will want to use is the formula feature. At the bottom of each category I use the SUM formula. Then at the bottom of the month I take the month's income and subtract (or add the negative) each category's subtotal to get the total profit or loss for the month In the year-end column add up each month's cell so you can see how much you made from each income stream and spent on each program, tool, service, or contractor for the year. Grab a downloadable version of the spreadsheet I use to track my income and expenses here. Gather Your Numbers Once your spreadsheet is set up, it should only take 30-60 minutes a month to update it with your info. Go to PayPal, Stripe, or whatever payment processor you use and determine your income by stream. Similarly, open the accounts you use to pay business expenses (this could also be PayPal, your business credit card, etc.). I strongly suggest you limit your business payments to specific cards or programs. This not only simplifies things when you do your monthly profit and loss, but also keeps things separate in case you're audited or sued. Enter all your monthly data into the spreadsheet! When you get into the habit of looking at your income and expenses on a monthly basis you will not only have a better handle on how your business is functioning and how you can make it even more profitable, you'll start to notice trends and be able to anticipate changes in your income. This is a process you want to start as soon as possible. Trust me! Next week I'll show you how to set up your accounts to make sure you're paying yourself every month, putting aside money for taxes, saving for large purchases, and only spending money you have. For now, grab my FREE Income and Expense Tracker here.
059. Have you ever considered making your brand a “luxury brand”? Whether you'd like to scale back your hours, create an incredible client experience, or even make more money per job, there are several reasons to consider making your brand more “luxurious.” Alison Stevenson of Alison Mae Photography is an Indianapolis-based wedding photographer who knows the benefits of creating a luxury brand firsthand. For more than six years, Alison has been strategically building her brand in a way that sets her apart from other wedding photographers in her market. With a fine-art and film-inspired style, Alison offers a luxury experience that her clients never forget. While Alison certainly serves her clients well, her family—which includes her husband and their two dogs and two cats—and her loved ones have also benefited from Alison's brand transition. We discuss this more in the episode, but basically, because Alison is able to charge more per wedding, she is able to spend more time with those who matter most and less time working. In case you're interested in creating a luxury brand or making your current brand more high end, in this episode of Priority Pursuit, Alison explains what a luxury brand is, reasons to consider creating a high-end brand, and how to build a luxury brand as a small business. In this episode, Alison explains: What a luxury brand is Why you should consider creating a luxury brand How to create a luxury brand Know your numbers Learn to say no Build community Identify your ideal client Be highly organized and plan ahead You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-build-luxury-brand-small-business Mentioned Links & Resources Alison's website - http://www.alisonmaephotography.com Find Alison on Instagram - https://www.instagram.com/alisonmaephotography/ Find Alison on Facebook - https://www.facebook.com/AlisonMaePhotography Find Alison on Pinterest - https://www.pinterest.com/alisonmaephoto/_created/ Find Alison on YouTube - https://www.youtube.com/channel/UCMPuJs-Qj5r3Zy9ICP0a-_g Find Alison on TikTok - https://www.tiktok.com/@alisonmaephotography? Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert - https://amzn.to/3lpoCCD Priority Pursuit Episode 020: “How to identify your ideal customer as a creative entrepreneur with Nate Dale.” - https://victoriarayburnphotography.com/how-identify-ideal-customer Priority Pursuit Episode 046: “How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon.” - https://victoriarayburnphotography.com/how-foster-community-you-industry-creative-entrepreneur Priority Pursuit Episode 044: “Exactly How to Determine Your Prices as a Creative Entrepreneur with Chris Deckard of Velvet Lotus Photography. - https://victoriarayburnphotography.com/how-determine-your-prices-creative-entrepreneur/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
058. When you're passionate about what you do and who you serve, it can be hard to say “no” and far too easy to fill every minute of every day with something work related. However, as a small business owner myself who has suffered from burnout, put my marriage in jeopardy for the sake of my business, and battled workaholic tendencies, I can tell you firsthand that if you don't have boundaries within your business, you, your loved ones, and your clients will eventually suffer. We've talked about the importance of setting boundaries and how to set boundaries on Priority Pursuit before, but today, I want to break down the three kinds of boundaries all small business owners need to set so that you can protect yourself, your relationships, and your client experience. These boundaries include: Boundaries that protect your mental, physical, and spiritual health Boundaries that allow you to prioritize relationships Boundaries that enable you to serve your clients well You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/three-kinds-bounaries-small-business-owners-need-set. Mentioned Links & Resources “Episode 002: How My Business Almost Cost Me My Marriage” - https://victoriarayburnphotography.com/how-my-business-almost-cost-me-my-marriage/ “Episode 003: How to Set Boundaries in Your Business & Get Your Clients to Respect Them” - https://victoriarayburnphotography.com/how-set-boundaries-your-business-get-your-clients-respect-them/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
Is there a brand you can't get enough of? You watch their every story on Instagram, open any email they send with excitement to see what's new, and quickly add any new product to your cart before deciding whether you really need it or not. Is this sounding familiar? Well, my friend, it sounds like you've found yourself a bingeable brand, and in this episode on Priority Pursuit, we're going to talk about how you too can make your own brand binge worthy. Nikki Arensman is the former Founder and CEO of a nearly million-dollar women's activewear line, JIVA Active, that started with only a $300 investment. Since then, Nikki is the host of The Business Branding Podcast and the creator of a DFY Branding Kit - Brand Identity Breakthrough that helps service providers to stand out online in an ethical way while not spending thousands on their branding! Nikki has over a decade's worth of experience in the branding world and helps female creatives and service providers build binge-worthy brands while staying true to who they are. Whether working one-one-one with a client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more. In this episode, Nikki shares 13 steps you can use to make your own brand binge worthy. *Note: Nikki briefly touches on each of the 13 steps in this episode of Priority Pursuit. To get a more in-depth understanding of how each step works, please check out her Brand Strategy Blueprint! In this episode, Nikki explains: What a brand is & what it means to have a “binge-worthy” brand 13 steps for creating your binge worthy brand What is your vision? What is your purpose? What is your mission? Your difference. How do you stand out? Your value propositions. What are you promising your clients? What are your values? Your voice/your personality What is your story? How we roll. The little fun things that make you You! Who are your dream clients? What are your touch points? What are your pillars? What are your visuals? There's never a “wrong time” to create a brand strategy. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-make-brand-binge-worthy Mentioned Links & Resources Nikki's website - https://www.nikkiarensman.com/ Find Nikki Instagram - https://www.instagram.com/nikkiarensman/ Brand Identity Breakthrough - https://bib.nikkiarensman.com/ Brand Strategy Blueprint - https://nikkiarensmanllc.vipmembervault.com/products/courses/view/1108856 Nikki's Free Resource: How Binge Worthy Your Brand Is? - https://www.tryinteract.com/share/quiz/614cb0e49db8040018f96af3 The Business Branding Podcast - https://podcasts.apple.com/us/podcast/the-business-of-branding/id14152609413 The Business of Branding Podcast: Episode 68 The Hybrid-Hype Method To Consistently Fill Your Services & Programs with Brandi Mowles - https://podcasts.apple.com/us/podcast/68-the-hybrid-hype-method-to-consistently-fill-your/id1415260941?i=1000557215788 Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
We're no strangers to the topic and conversation of diversity and inclusion. But, oftentimes the conversation just hovers around the surface discussing marketing strategies that lack an intentional connection with vendors and clients of color. Are you interested in going beyond the surface with your small business and establishing deeply rooted, genuine connections with vendors and clients of color? If so, then stay tuned for today's episode of Priority Pursuit. Randi Smith is the founder and lead designer at Sugar Euphoria - a boutique wedding cake and confectionary studio in North Carolina. As she navigates through the busyness of being an entrepreneur, cake designer, and mother, she faces many challenges; but her story is that of a woman fighting through burnout and working in the negative to have a profitable business. As a small business owner, Randi has noticed the lack of diversity and inclusion in her space and she wants to be a voice in the industry and continue to have the conversations around diversity that are ever needed today. And, today, on this episode of Priority Pursuit, Randi is going to help us all better understand how we can support diversity as small business owners regardless of what industry we work in. In this episode, Randi discusses: What diversity and inclusion mean What vendors can do to bridge the gap & cultivate genuine connections with vendors of color & different backgrounds Use social media to build connections Offer compensation when seeking collaboration Have a clear plan of how you're going to market your work How to cultivate genuine relationships with clients of color & authentically market to clients of different backgrounds Do your research on your client's cultural background Portray your diverse clients accurately What vendors and business owners should do today to be more inclusive You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-support-diversity-small-business-owner Mentioned Links & Resources Sugar Euphoria - https://sugareuphoria.com/ Find Randi on Facebook - https://www.facebook.com/SugarEuphoria/ Find Randi on Instagram - https://www.instagram.com/sugareuphoria/ Find Randi on Pinterest - https://www.pinterest.com/sugareuphoria/ Find Randi on Twitter - https://twitter.com/SugarEuphoria Monique Melton - https://www.instagram.com/moemotivate/ Profit First by Mike Michalowicz - https://www.amazon.com/Profit-First-Mike-Michalowicz-audiobook/dp/B06X15WW79/ref=sr_1_1?crid=1B9OJ2XB2N1N5&keywords=profit+first&qid=1648215874&sprefix=profit+first%252Caps%252C83&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=d7170e7841597589eebad82a5832b7fe&camp=1789&creative=9325 Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
054. Do you have too much on your plate? Can you simply not get everything done? Or, would you like to just work less? If you answered “yes” to any of these questions, my friend, chances are, it's time to outsource something in your business. Now, I know what you're going to say. “Outsourcing isn't an option for me. Nobody can do __ like I can.” However, friend, the reality is (1) you cannot grind and do everything in your business forever and expect to grow, and (2) there are things on your to-do list that can be done by others. And, I know you hate to hear this, but chances are, there are things on your plate that can be done better and more efficiently by others. With this in mind, in this episode of Priority Pursuit, we're discussing how to successfully outsource tasks in your small business. And, because I'm a photographer and I know that there are several photographers listening, I'm going to explain how I outsource editing with Photographer's Edit to give us an example to work with. The steps we discuss in this episode include: Determine what you truly can & can't outsource. Create SOPs for the project or task you want to outsource (AKA establish your editing style). Decide who you're going to outsource this task to. Provide examples. Give feedback & allow the contractor who did the work to make corrections. Anticipate that a few changes will need to be made. Enjoy having more time on your hands! You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-successfully-outsource-tasks-small-business. Mentioned Links & Resources Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ High Performance Habits by Brendon Bruchard - https://www.amazon.com/High-Performance-Habits-audiobook/dp/B076BSQ21J/ref=sr_1_1?crid=PBWL6TH0FI3R&keywords=high+performance+habits+brendon+burchard&qid=1650112639&s=books&sprefix=High+Performance+Habits+b%252Cstripbooks%252C68&sr=1-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=97da29231a63a04d825e22c540772060&camp=1789&creative=9325 “Episode 051: How to Have a 20-Hour Work Week as a Creative Entrepreneur with Laura Murphy of Laura Lee Creative” - https://victoriarayburnphotography.com/how-20-hour-work-week-creative-entrepreneur/ Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/
053. At one point, you probably hoped and dreamed for the creative career—whether it be part time or full time—you have now. You probably had thoughts like, “Once I can do what I love every day, I'll be happy, fulfilled, and motivated to work and create every day.” Then, before you knew it, you had what you thought you wanted, but a busy schedule, too much work, life, and other factors left you feeling unmotivated, less passionate, and simply struggling to enjoy the work. Does any of this sound familiar? If so, there's a chance you've experienced burnout in the past or currently are experiencing burnout. But, there's good news. Krista Marie Lynch is a photographer, business coach, and the creator and host of the She Calls Her Shots Podcast and Membership. Krista is no stranger to experiencing burnout, which is why Krista Marie helps photographers and creatives recognize burnout in their own lives and offers practical guidance for how to overcome it. In this episode of Priority Pursuit, Krista is going to break down how to get back on track with your goals when you feel burnt out. In this episode, Krista discusses: What burnout is & how you know when you're burnt out Whether or not burnout is inevitable for all creative entrepreneurs Five practical ways that you can overcome burnout Get comfortable with burnout & give yourself grace Find out what triggers your feelings of burnout Find someone you can talk to who is going to encourage you Release the pressure off of yourself Find material to watch or listen to, & build yourself back up Why burnout is not impossible to overcome You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-back-track-goals-feel-burnt-out. Mentioned Links & Resources Krista's website - https://kristamarielynch.com/ She Calls Her Shots Podcast & Membership - https://shecallshershots.com/ Find Krista on Instagram - https://www.instagram.com/heykristamarie/ Find Krista on Instagram (Wedding & Branding Photography) - https://www.instagram.com/krista.marie.photography/ Find She Calls Her Shots on Instagram - https://www.instagram.com/shecallshershots/ Krista's Free Masterclass: Profit Plan - https://shecallshershots.com/profitplan Priority Pursuit Episode 001 - Are You PRIORITIZING What's Most Important in Your Personal Life & Business https://victoriarayburnphotography.com/are-you-prioritizing-whats-most-important-your-personal-life-business/ Priority Pursuit Episode 046 - How to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannon - https://victoriarayburnphotography.com/how-foster-community-you-industry-creative-entrepreneur/ Denise Duffield Thomas: Chill and Prosper Podcast - https://www.denisedt.com/podcast Denise Duffield Thomas Instagram - https://www.instagram.com/deniseDT/ Chillpreneur: The New Rules for Creating Success, Freedom, and Abundance on Your Terms by Denise Duffield Thomas - https://www.amazon.com/Chillpreneur-Creating-Success-Freedom-Abundance/dp/1788172035/ref=sr_1_1?crid=35RSI7NCX0FY6&keywords=chillpreneur+by+denise+duffield+thomas&qid=1648409205&refinements=p_n_feature_browse-bin%253A2656020011&rnid=618072011&s=books&sprefix=chillpre%252Caps%252C786&sr=1-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=8d2e46e53c56bfc7f6c2c8b56948950e&camp=1789&creative=9325 Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
Do you need new branding photos? Whether it's simply time for updated photos or you've never had photos taken for your business, don't stress. Because, today, you're going to find out how to prepare for your branding photoshoot! Erica and Jon Hayes are a husband and wife branding photography team. From working with clients like the Chicago White Sox, Soft Scrub, and Amy & Jordan Demos, Erica and Jon have the expertise to deliver any creative entrepreneur brand imagery that increases brand awareness and builds trust with their ideal clients, which can translate into an increase in revenue. Erica and Jon are passionate about creating brand imagery that is compelling and intentionally crafted to reflect the vision, goals, and unique messages that their clients have for their businesses. If you want to strengthen your brand through imagery, tune into this episode, where Erica and Jon explain exactly how to prepare for your branding photoshoot. In this episode, Erica and Jon explain: Why branding photos matter What a branding shoot is The steps to prepare for your personal branding photoshoot Define who you are as a brand Determine where you need to be able to use your photos Decide what kind of style you want for your photos Send your photographer examples of branding photos that you like You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-prepare-your-branding-photoshoot. Mentioned Links & Resources Erica & Jon's website - https://ericaandjon.com/ Find Erica & Jon on Facebook - https://www.facebook.com/ericaandjonphotography/ Find Erica & Jon on Instagram - https://www.instagram.com/ericaandjon/ Erica & Jon's FREE Resource: The Personal Brand Shot list - https://ericaandjon.com/prioritypursuit Erica & Jon's FREE Masterclass: Planning and Styling a Brand Photoshoot - https://courses.ericaandjon.com/ps-webinar-registration Priority Pursuit Episode 007: How to Develop & Communicate Your Brand as a Creative Entrepreneur - https://victoriarayburnphotography.com/how-develop-communicate-brand-creative-entrepreneur/ Building a StoryBrand: Seven Proven Elements of Powerful Stories by Donald Miller- https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR/ref=sr_1_1?keywords=building+a+storybrand+donald+miller&qid=1648490429&sprefix=building+a+sto%252Caps%252C106&sr=8-1&_encoding=UTF8&tag=victoriara0e1-20&linkCode=ur2&linkId=edff437b390e1e8fde7e9ea43499d00f&camp=1789&creative=9325 Jasmine Star Podcast - https://jasminestar.com/podcast/ Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
049. Perhaps you've seen my posts on social media, but we're moving to Indianapolis! After six wonderful years in Lafayette, Indiana and of being a Lafayette, Indiana wedding photographer, we've decided to move an hour south to Indiana's capital, where we'll live just outside of downtown Indy. While we're excited for this move, as a business owner, this move does come with a lot of work on my end, especially in regards to SEO. In this episode of Priority Pursuit, I'm sharing what my team and I are doing behind the scenes to adjust my SEO strategy for our new city so that if you find yourself and your business moving any time soon, you'll know exactly how to update your local SEO when your business moves. Now, if you aren't planning on moving, don't dismiss this episode, because the strategies we're going to discuss can also be used to improve your local ranking on Google, especially if you aren't already showing up on page one of search results. To improve your local Google rankings, you need to: Update the keywords on the main pages of your website based on your new location. Get a phone number with your new location's area code. Update your online directory listings. Ask past clients for online reviews if they haven't already left them. Create niche, location-specific blog posts or content that can be consumed on your website. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-update-local-seo-business-moves. Mentioned Links & Resources “Episode 009: How to Identify & Use Strategic Keywords to Improve Your SEO” - https://victoriarayburnphotography.com/how-identify-use-strategic-keywords-improve-seo/ A Guide for Photographers: How to Identify Keywords for SEO that Will Help You Book More Clients - https://victoriarayburnphotography.com/how-to-use-long-tail-keywords/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn/
048. Are you utilizing Pinterest for your small business? Heck. Did you even know Pinterest could help potential customers find your products, services, and content? Well, in this episode of Priority Pursuit, Chelsea de Araujo of Chelsea Joy Creative is breaking down exactly how to use Pinterest to attract and serve prospective customers and how to use Pinterest to help your small business make more money in 2022! Chelsea is an elementary school teacher turned Pinterest manager. Seeing the potential Pinterest had for small businesses, Chelsea became an expert in all things Pinterest and channeled her teacher organizational skills to start Chelsea Joy Creative, where she helps creative entrepreneurs grow their businesses through the same platform you likely save recipes and inspiration. Because Pinterest is an ever-changing platform, creative entrepreneurs tend to shy away from using Pinterest to its full capacity. But, in this episode of Priority Pursuit, Chelsea makes Pinterest approachable and offers strategies for both service- and product-based creative entrepreneurs. If you want to know how to use Pinterest to attract and serve your ideal clients and ultimately make more sales, be sure to listen to Chelsea's full interview! In this episode, Chelsea discusses: Why service and product based creative entrepreneurs should use Pinterest Best practices for both service and product based small businesses Specific strategies for service and product based small businesses You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/how-pinterest-help-small-business-make-more-money-2022 Mentioned Links & Resources Chelsea's website - https://www.chelseajoycreative.com/ Find Chelsea on Facebook - https://www.facebook.com/chelseajoycreative Find Chelsea on Instagram - https://www.instagram.com/chelseajoycreative/ Chelsea's Pinterest Management Packages - https://www.chelseajoycreative.com/packages Amy Leblanc Pinterest Course and Facebook Group - https://leveeroadstudio.podia.com/a/x7bsi Jenna Kutcher Pinterest Lab - https://thepinterestlab.jennakutcher.com/ Pinterest Marketing & Strategy with Meagan Williamson - https://www.facebook.com/groups/1742266119167625 Pinterest for Bloggers and Business Owners - https://www.facebook.com/groups/pinterestentrepreneurs Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
046. Are you looking for a community of other creative entrepreneurs who you can build relationships with? Have you gotten tired of being your own sounding board and could really use the advice and feedback of others? If so, then this episode of Priority Pursuit is for you! Courtney Cannon and her husband Robert, make up the husband-wife wedding and branding photography team, The Cannons Photography based in Massillon, Ohio. Courtney and her husband have a passion for serving and loving couples well and pulling out all the stops to show their clients, vendors, and fellow entrepreneurs that they truly care. They've even created a styled boutique conference called The Graceful Gathering to teach others how to truly care and serve their clients well. If you can't find Courtney behind a camera or mingling about in a crowd making new friends, you might catch her at Chick-fil-a with an ice cold lemonade or having a dance party with her children Max and Cora, or going on a walk dreaming of the day when she and her family will own a Corgi. Courtney and her husband have purposefully built a thriving business that's founded on showing people that they care, cultivating meaningful relationships, and being genuine. And in this episode, Courtney shares why community is important and gives practical steps for how you can foster community in your industry as a creative entrepreneur. In this episode, Courtney shares: Why community is so important for creative entrepreneurs How to start building community and cultivating community How to foster community with clients and vendors How workshops can help you foster community with clients & vendors The importance of serving well and showing grace A little bit of relationship advice You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com Mentioned Links & Resources The Cannons Photography - https://thecannonsphotography.com/ Find Courtney on Instagram - https://www.instagram.com/thecannonsphotography/ Find Courtney on Facebook - https://www.facebook.com/thecannonsphotography/ Find Courtney on Pinterest - https://www.pinterest.com/thecannonsphotography/ Graceful Gathering - https://thegracefulgathering.thecannonsphotography.com/ Find Your Local Rising Tide Chapter - https://www.honeybook.com/risingtide/about-tuesdaystogether Present Over Perfect by Shauna Niequist and Brene Brown - https://www.amazon.com/Present-Over-Perfect-Leaving-Frantic/dp/0310342996/ref=sr_1_1?crid=1ATMBP1NOEZLR&keywords=present+over+perfect&qid=1644769209&s=books&sprefix=present+over+perfect%2Cstripbooks%2C1260&sr=1-1 Profit First by Mike Michalowicz - https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=sr_1_1?crid=KWUMJB1QMPI4&keywords=profit+first&qid=1644769431&s=books&sprefix=Profit+first%2Cstripbooks%2C129&sr=1-1 Receive 50% Off Your First Order with Photographer's Edit - http://victoriarayburnphotography.com/pe/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426
045. In this episode of Priority Pursuit, we're discussing something that scares arguably most creative entrepreneurs: raising your prices. When you love what you do and you want to serve your customers well, it can be easy to charge less than you, your team (if you have one), and your business need and even deserve. But, here's the thing. As a small business owner, you likely work really hard, and you deserve to be compensated for all you do and for all you've built. And, as your skills and business grow, you certainly deserve to be able to pay yourself more, to work less, and to reward and build your team. (I mean, that's the dream, right?) However, unless you're charging enough for your products and/or services, you'll never be able to reach those goals. With this in mind, in this episode of Priority Pursuit, we're discussing seven signs it's time to raise your prices as a creative entrepreneur, which include: You aren't able to cover your cost of doing business or pay yourself enough to meet your needs. There's so much demand for your work that you're turning business away. You've invested in new equipment or further education. You've improved your client experience. You aren't making sales, because you're priced in the “dead zone.” Your competitors are charging significantly more than you. You're ready to work less. If you identify with any of these signs, in this episode, we also discuss strategies you can use to raise your prices without upsetting your customers, including: If you need to make a big price change, give your customers a heads-up. Raise your prices incrementally. Add value to your products or services. You can find a more detailed version of this episode's show notes at: https://victoriarayburnphotography.com/signs-time-raise-prices. Mentioned Links & Resources “Episode 044: Exactly How to Determine Your Prices as a Creative Entrepreneur with Chris Deckard of Velvet Lotus Photography” - https://victoriarayburnphotography.com/how-determine-your-prices-creative-entrepreneur “Episode 017: How to Create a Client Experience that Allows You to Book More Clients & Raise Your Prices” - https://victoriarayburnphotography.com/how-create-client-experience-allows-book-more-clients-raise-prices/ Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive $20 Off Your First Pair of Rothy's - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn/
This week Sarah talks to guest Bernadette Esposito, a writer and plane crash archivist, who was on residency in Iceland at the time of the interview. They talk about Bern's long-running obsession with flying and planes that started years before her plane to Paris caught on fire mid-flight. They discuss aura reading, numerology and the challenges of mining your real life for your writing. Plus, a special shout out to artist Kirk Stoller who would have been 61 on November 25, 2021, the day this episode airs. About Bernadette Esposito Bernadette Esposito is an air disaster archivist, writer and yoga instructor. She is writing a book-length meditation on plane crashes. Her work has appeared in Best American Essays, have been nominated for Pushcart Prizes and have been long-listed in Best Horror Writing. Her essays have appeared in Conjunctions, The Iowa Review, The Normal School, Hotel Amerika, and others. She won The Iowa Review Award for nonfiction and has been awarded fellowships from the Yaddo Corporation, the Ucross Foundation, the Jack Kerouac House, the Santa Fe Art Institute, and others. She holds a certification in air disaster investigation from the National Transportation Safety Board Training Center and an S-212 from Colorado Fire Camp. She teaches writing at Maine College of Art in Portland Show Notes Follow Bernadette on her Instagram @Seat22f to learn about the plane crashes of history National Transportation Safety Board Training Center Fear of Flying Clinic Kirk Stoller and C2C Project Space: Bridging the Gap Between San Francisco and New York in SFAQ Online Club Kirk: an exhibition curated by Kirk at Romer Young Gallery in San Francisco Show Partners Acorns Investing - invest, earn and save with automated round-ups and scheduled deposits. Earn $5 when you sign up with this referral link Get 50% off Quickbooks Online or Quickbooks Self-Employed for the first six months using this referral link: https://quickbooks.grsm.io/sarahThibault Create and ship artist prints, custom-designed t-shirts, and more using Printful. About The Side Woo Host and Creaator: Sarah Thibault All editing done by Saraah Thibault on Garage Band Music by LewisP-Audio found on Audio Jungle The Side Woo is a podcast created through NINA ARNETTE, a media production company, metaphysical hub and retail store. To learn more about NINA ARNETTE go to ninaarnette.co. For questions, comments, press or sponsorships you can email nina@ninaarnette.co. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thesidewoopodcast/message Support this podcast: https://anchor.fm/thesidewoopodcast/support
Sarah talks with guest, Gabi Magaly, an artist and educator based in San Antonio, TX. They discuss their shared love of RuPaul's Drag Race, Gabi's MFA show which opened at the start of the pandemic, her relationship to religion, growing up with strong female role models, and Gabi's most recent body of work - a series of portraits of her Mexican grandmother. About Gabi Magaly Gabi Magaly is an emerging artist born in Bryan, Texas. Magaly received her BFA in photography at Sam Houston State University in 2015 and received her MFA in Visual Arts at the University of Texas at San Antonio in 2020. Magaly has exhibited in solo shows at Satellite Gallery, Huntsville, TX; The Brick, San Antonio, TX; Presa House Gallery, San Antonio, TX; Casa Lu, Mexico City. Her numerous group exhibitions include at Luis Leu Gallery, Karlsruhe, Germany; The Guadalupe Cultural Arts Center, San Antonio, TX; Masur Museum in Monroe, Louisiana; Museo De Las Américas in Dever, CO; New Texas Talent XXVII in Dallas, TX. She's been awarded two CAMMIE awards from Blue Star Contemporary and Luminaria Contemporary Cultural Center during Contemporary Art Month 2020. She is also serving a term on the SPE Board of Directors 2020-2024. She works predominantly in the medium of photography, but also employs other mediums like sculptural installation and embroidery. Magaly currently lives in San Antonio, Texas, and works remotely at Diné College in Tsaile, Arizona. To learn more check out her website and her Instagram. Show Notes Luminaria Contemporary Arts Festival, November 13, 2021. 6PM - Midnight Casa Lu Artist Residency - Mexico City, Mexico Presa House Gallery Show Partners Raven Fox Cloaks & Capes Get 50% off Quickbooks Online or Quickbooks Self-Employed for the first six months using this referral link: https://quickbooks.grsm.io/sarahThibault Create and ship artist prints, custom-designed t-shirts and more using Printful. About The Side Woo Host and Creaator: Sarah Thibault All editing done by Sarah Thibault on GarageBand Music by LewisP-Audio found on AudioJungle The Side Woo is a podcast created through NINA ARNETTE, a media production company, metaphysical hub and retail store. To learn more about NINA ARNETTE go to ninaarnette.co. For questions, comments, press or sponsorships you can email nina@ninaarnette.co. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/thesidewoopodcast/message Support this podcast: https://anchor.fm/thesidewoopodcast/support
One of the podcasting industry's leading observers, Nick Quah, is Adam's guest on this edition of The Wolf Den. Nick is the editor of Hot Pod email newsletter, which, in less than nine months, has turned into the de facto industry journal for podcasting, becoming a must-read for just about everyone working in the industry. Nick tells Adam how listening to podcasts helped him get through a tough time, and explains what then motivated him to go from being a voracious podcast consumer to publishing his newsletter. Adam asks him about his approach to writing Hot Pod, which leads to a discussion of a situation where Nick got a hot scoop about a much-anticipated new show, and then had to wrestle with the implications and possible outcomes of breaking that news before the official announcement. Nick also shares his hopes for the medium, his predictions for what is to come, and his advice for new podcasters.This episode is sponsored by QuickBooks Self-Employed. Try QuickBooks Self-Employed and receive 50% off at www.tryselfemployed.com/wolfden
PJ Vogt and Alex Goldman, the hosts of Reply All, discuss their creative partnership and their meteoric rise from WNYC to Gimlet. They also discuss their own worries for the show, the collective work it takes to put out an episode, and finding the sweet spot to maintain their outsider status as they become a part of the mainstream podcasting culture. And just how much hand holding in storytelling is too much hand holding? Brian talks about what it feels like to get De Blasio'd on an episode of Reply All. Topics this week: Reply All Gimlet The Hold Steady - Lord I'm Discouraged Siskel & Ebert uncensored Life Itself - A film based on Roger Ebert's memoir Favor Atender - Reply All episode This American Life TLDR This Proves Everything - Reply All episode Ask Leah - TLDR episode On The Media The Moment's interview with Jessi Klein (12/30/14) 99% Invisible Late Show with David Letterman The Moment's interview with Alex Blumberg(10/14/14) Death Sex and Money Radiotopia Maximum Fun Exit & Return Part I - Reply All episode Exit & Return Part II - Reply All episode Of Birds and Boundaries - Love and Radio episode People this week: PJ Vogt Alex Goldman Craig Finn Tad Kubler Mayor Bill De Blasio (The 109th Mayor of New York City) Alex Blumberg Adam Carolla Anna Sale Email: themomentbk@gmail.com Twitter: @briankoppelman Rate us on iTunes: itunes.com/themoment This episode of The Moment is sponsored by Quickbooks Self Employed. Visit tryselfemployed.com/moment for your free 30 day trial. And by Stamps.com. Buy and print official U.S. postage using your own computer and printer, and save up to 80 percent compared with a postage meter. Sign up for a no-risk trial and a $110 bonus offer when you visit Stamps.com and use the promo code MOMENT. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Bryan Garner, author, lexicographer, and subject of David Foster Wallace's essay Authority and American Usage, joins Brian to talk about their mutual love of language. Bryan also explains the fight between descriptivists and prescriptivists, how his life changed after Mr. Wallace's essay ran in Harper's Magazine and Consider the Lobster, and the story of how he brought Justice Scalia and David Foster Wallace together. In addition, Bryan discusses why he thinks Steven Pinker's new book on language "isn't very good," the definition of the term SNOOT, and how prescriptivists may have literally lost the fight on the definition of literally. Topics this week: Modern American Usage by Bryan Garner LawProse.org provider of CLE training in legal writing, editing, and drafting Tense Present: Democracy, English, and the Wars over Usage by David Foster Wallace Authority and American Usage by David Foster Wallace Consider the Lobster by David Foster Wallace Millers Crossing a film by the Coen brothers Gideon's Trumpet by Anthony Lewis The Language Instinct by Steven Pinker The Elements of Style by William Strunk Jr. and E.B. White Quack This Way by Bryan Garner and David Foster Wallace The Sense of Style by Steven Pinker "Sorry. Dr. Gove ain't in." New Yorker Cartoon by Alan Dunn Although of Course You End Up Becoming Yourself by David Lipsky The Originalist a play by John Strand The Palace Thief by Ethan Canin WBUR interview with Bryan Garner and David Foster Wallace The Financier - Theodore Dreiser Nature by Ralph Waldo Emerson Raise High the Roof Beam, Carpenters, and Seymour: An Introduction by J.D. Salinger Fearing's Restaurant in Dallas, TX with Chef Dean Fearing David Brinkley: A Memoir by David Brinkley People this week: @BryanAGarner @SAPinker @PomonaCollege @DeanFearing Former President George W. Bush Jay-Z Brian Williams Justice Antonin Scalia Justice Sandra Day O'Connor Justice Ruth Bader Ginsburg The Claremont Colleges Email: themomentbk@gmail.com Twitter: @briankoppelman Rate us on iTunes: itunes.com/themoment This episode of The Moment is sponsored by Quickbooks Self Employed. Visit tryselfemployed.com/moment for your free 30 day trial. And by Stamps.com. Buy and print official U.S. postage using your own computer and printer, and save up to 80 percent compared with a postage meter. Sign up for a no-risk trial and a $110 bonus offer when you visit Stamps.com and use the promo code MOMENT. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
Noah Emmerich, otherwise known as Stan Beeman on The Americans, joins Brian to talk about the subtleties in his craft, how he went from being a musician and travel writer to an actor, and how Brian broke Noah the news that he couldn't land a role in the Kevin Costner film, For Love of the Game. Noah also dives into the backstory of how he landed his role as Marlon, Truman's best friend, on The Truman Show and the lessons we can all learn from chasing your fears. Mentioned this week: The Truman Show, Picnic at Hanging Rock, Gallipoli, and Witness - Peter Weir films Pride & Glory, Warrior, and Miracle - Gavin O'Connor films The Americans Beautiful Girls and Monument Avenue - Ted "Teddy" Demme films Rounders Floyd Abrams @DanAbrams Paul Giamatti Ron Livingston @JoshMalina @WhitfordBradley @DuleHill A Few Good Men Atlantic Theater Company Things I Have Learned Playing Poker on the Hill an essay by David Mamet Harold Evans Lincoln Center Library True West a play by Sam Shepard Burn This a play by Lanford Wilson The Qualms a play by Bruce Norris Ron Stetson - Neighborhood Playhouse teacher Ed Harris Lee Krasner Kurt Russell Coach K Andrew Niccol writer of Gattaca and The Truman Show Susan Smith - Talent Agent @JimCarrey Bulworth a Warren Beatty film Cop Land a James Mangold film Harvey Keitel @RayLiotta Arthur Nascarella For Love of the Game a film starring Kevin Costner Scott Rosenberg writer of Beautiful Girls @JoeWeisberg Making Movies a book by Sidney Lumet This episode of The Moment is sponsored by Quickbooks Self Employed. Visit tryselfemployed.com/moment for your free 30 day trial. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices