Podcasts about enterprise marketing

Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn't just telling a story—it's telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.

In our latest Off the Cuff episode, The Wholesaler Editor Ruth Mitchell is joined by Mary Jo Hann, Vice President of Enterprise Marketing for mSupply (formally known as Marcone), a $2 billion distributor to the HVAC, plumbing, appliance parts, commercial kitchen and pool/spa industries.With a staff of 15, Mary Jo oversees marketing for 12 individual HVAC distributors, three plumbing companies and another three verticals spanning both the United States and Canada. Tune in as we discuss her career path, what excites her most about the current opportunities in the HVAC industry, her experience on HARDI's marketing council, the advice she would give to other women looking to advance in HVAC, and more! 

Bindhu Unny is a leadership coach, podcast host and Social Entrepreneur, who straddles various mediums giving all her work a unique stamp of inherent creativity. She has 20 years of global experience working for corporates in various high-performance roles that span across Software development, Enterprise Marketing, Product Design, Customer Experience and Sales. During the course of her corporate career, she realized that she loved connecting with people, and enjoyed the process of motivating them to step out of their comfort zone to realize their full potential. She has been successfully impacting the lives of many successful individuals through her corporate workshops, individual and group coaching and public workshops for over a decade.As a host of two podcasts - Unmasked and REConnecT, Bindhu dives beneath the surface to engage in authentic & enlightening conversations with passionate individuals and changemakers, inspiring listeners to discover their true purpose and follow their passion in life.Beyond her corporate endeavors, Bindhu is driven to make a lasting impact on the next generation. She is a Social Entrepreneur and is a co-founder of Leela-Loka which is a community initiative that actively explores open learning methods and empowers individuals to navigate growth by embracing continuous learning, unlearning, and relearning.Bindhu has also co-authored the book ‘The Virulent Virus' published on Kindle and the editor of the book “The Quest of Ruby” a metaphorical story of a life journey to self-actualization.When she is not working, Bindhu can often be seen performing at local art & theatre festivals, gardening, doing yoga and meditation.She is a qualified Instrumentation & Control Engineer along with a Masters in Business Administration. She is also a certified coach holding a CPCC (Certified Professional Co-Active Coach) from The Coaches training Institute (CTI) and is a member of the International Coaching Federation (ICF)Bindhu can be reached at https://www.linkedin.com/in/bindhuunny/ .

Send us a text00:00 Introduction to Last Mile Retail06:04 Evolution of the Business Model11:35 Market Changes and Competition17:03 Understanding Good Local SEO23:03 Microsite Strategy and Implementation29:47 The Role of AI in Marketing Strategies37:30 Navigating Paid Campaigns and Google Optimization45:55 Enhancing Customer Journey and Content Strategy- Last Mile Retail started by addressing the challenge of local inventory visibility online.- The company has evolved to serve enterprise clients with a comprehensive local marketing platform.- AI is being used for content drafting and categorization, but human oversight remains crucial.- User engagement is significantly improved with rich content and local inventory data.- Local SEO is becoming increasingly important for businesses to remain competitive.- Understanding customer journeys is essential for effective local marketing strategies.- The integration of local inventory data can enhance visibility across multiple platforms.- AI search platforms are emerging as valuable tools for local marketing.- Businesses need to focus on unique, high-quality content rather than generic outputs.- The future of local marketing will require adaptability to new technologies and consumer behaviors.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

What's it REALLY like to search for a senior marketing role in B2B tech today?After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech.We discuss:How good or bad is the job market?Did you have a clear idea of what type of job you were looking for, or did it evolve?How did you structure your day of job searching?What channels worked best?How important was candidate experience?What were some of the red flags you encountered?Final tips for job seekers.And so much more..Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Busy doesn't always mean productive. How do you balance the need for continued content with the need for quality? Paula Mejia, VP of Enterprise Marketing from WIX Studio, shares her insights on maintaining engagement without compromising on content value. Erin Sparks and Paula dive into the core philosophy of enterprise marketing strategies, focusing on effective goal-setting, the fine balance between creativity and productivity, and the pivotal role of AI in modern marketing. They tackle the often tricky conversations about budget allocations and staying the course amidst tempting trends. Paula shares her perspective: "You as a marketer want to be in front of your customer as often as possible... but if we do that, we are burning our marketing team and using budget inefficiently." Exploring the nuances between brand efforts and tangible ROI, Paula provides invaluable advice for navigating the complex landscape of marketing attribution. Key Segments [00:05:42] Strategic Marketing Amid Digital Noise [00:08:44] Balancing Creativity and Business Needs [00:12:00] Align Goals with Measurable Metrics [00:15:36] "Improving Communication in Project Processes" [00:17:36] EDGE of the Web Title Sponsor: Site Strategics [00:18:48] AI's Impact on Content Creation [00:23:10] AI Integration in Marketing Teams [00:24:38] EDGE of The Web Sponsor: Wix Studio [00:26:43] Optimizing Tech Stack in Marketing [00:30:04] Beyond Last-Touch Attribution [00:34:47] Building Inbound Brand Awareness Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia

What has been the most exciting or rewarding aspect of leading the acceleration of AI in marketing, and how do you see it reshaping the future of connected commerce?   What key experiences or lessons have been most pivotal in shaping your approach to digital strategy and performance marketing?   Being named a P2Pi 40 under 40 leader is a significant achievement. How has this recognition influenced your professional journey, and what does it mean for your leadership in the rapidly evolving digital landscape?   As someone who balances revenue accountability with a customer-centric approach, how do you ensure that your digital strategies remain aligned with both business goals and consumer needs in a constantly changing market?   Looking ahead, what are you most excited about in terms of digital strategy? How do you anticipate these technologies evolving, and what new opportunities do you see for brands to connect with the modern, digitally-first consumer?

We dive into enterprise marketing management with Paula Mejia, Vice President of Enterprise Marketing at WIX Studio in this episode. Paula brings a wealth of knowledge from her nine-year journey with WIX, where she has spearheaded growth, brand, and product marketing initiatives, significantly contributing to the platform's expansion. Paula shares her insights on balancing strategic planning with daily management, highlighting the importance of aligning every team effort with the broader long-term goals. Paula shares how she manages to strike a balance between short-term performance metrics and long-term growth strategies. She emphasizes the crucial role of continuous evaluation and optimization within the marketing funnel. Paula also discusses how her team experiments with various marketing tactics, detailing their rigorous approach to optimizing for quality leads and testing new initiatives. Another key takeaway from the episode is the importance of cross-departmental collaboration, particularly in aligning marketing initiatives with product and sales teams. Paula underscores the value of constant communication and real-time feedback in ensuring strategic alignment across all levels.  Key Segments: [00:02:50] Paula Mejaya: WIX Studio Growth Leader [00:05:08] Transitioning from B2C to B2B Markets [00:08:31] Strategic Alignment in Marketing [00:11:58] EDGE of the Web Title Sponsor: Site Strategics [00:14:13] Balancing Short-Term Metrics with Long-Term Growth [00:16:02] Enterprise Migration Challenges & Long-Term Strategy [00:18:36] Optimizing MQL Pipeline Tactics [00:23:47] EDGE of The Web Sponsor: Wix Studio [00:26:38] Wix's E-commerce Pivot During COVID [00:27:57] Cross Departmental Marketing Context Needs Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix Studio: http://edgeofthewebradio.com/wixstudio Follow Our Guest LinkedIn: https://www.linkedin.com/in/paulaxmejia

In this episode of Your Next Mission® video podcast, SMA Tilley sits down with Lieutenant Colonel Andrew (Andy) Andersen, Chief of Brand and Product Strategy, and Command Sergeant Major Faith Alexander, Senior Enlisted Advisor, for the Army Enterprise Marketing Office (AEMO). They discuss what AEMO is doing to keep the Army in the minds of the American people and their strategies to identify and recruit the best talent for the future of our Army.  

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami   Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.   Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

"Just like Lord of the Rings, one ring to rule them all… we have one click to rule the firewalls." - Guy Avrahami   Guy Avrahami leads Marketing & BizDev for startups and corporations across many industries and verticals. Guy develops methodologies and best practices to facilitate growth and scale-up opportunities with and for sales teams. In this interview, we explore unique marketing strategies, creative storytelling techniques, and how to engage and inspire in the marketing world.   Website: https://www.albarius.io LinkedIn: https://www.linkedin.com/in/guy-avrahami-3a223239/

In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel's journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.

In this episode of the IoT For All Podcast, Nick Earle, CEO of Eseye, joins Ryan Chacon to discuss the state of IoT adoption and challenges facing the industry. The conversation covers Eseye's 2024 State of IoT Adoption Report, emerging IoT use cases, IoT device firmware, SGP.32, Amazon's ambitious 'Amazon Key' project, IoT initiatives in Africa, and predictions for IoT in 2025. 2024 State of IoT Adoption Report: https://www.iotforall.com/white-paper/eseye-2024-state-of-iot-adoption-report Nick Earle is the CEO of Eseye where he spearheads Eseye's strategy. He firmly believes in connectivity that ‘just works.' He's a visionary business leader with a distinguished career in technology spanning more than 30 years, oscillating between start-ups and global technology corporations. Previously, Nick led organizations and cross-company transformation programs for two $50B global corporations; Cisco where he ran the Cloud and Managed Services business as well as their Worldwide Field Services function, and Hewlett Packard where he ran the global Enterprise Marketing function and the internet transformation strategy. As a world leader in IoT connectivity solutions, Eseye helps customers to realize lasting value from global IoT projects. They bring the deep device expertise needed to integrate, manage, and optimize IoT connectivity for estates of any scale or complexity, seamlessly connecting devices across 190 countries and more than 700 networks. All with near-100% uptime. Discover more about IoT at https://www.iotforall.com More about Eseye: https://www.eseye.com Connect with Nick: https://www.linkedin.com/in/nearle/ Our sponsor: https://www.qoitech.com (00:00) Qoitech (00:35) Intro (00:49) Nick Earle and Eseye (01:16) The state of IoT adoption (05:12) Challenges in IoT connectivity (09:39) What makes connectivity a challenge? (14:30) Device firmware and security (18:02) Predictions for IoT in 2025 (22:57) SGP.32 standard (27:32) Emerging IoT use cases (33:52) Learn more and follow up Subscribe on YouTube: https://bit.ly/2NlcEwm​ Join Our Newsletter: https://www.iotforall.com/iot-newsletter Follow Us on Social: https://linktr.ee/iot4all Check out the IoT For All Media Network: https://www.iotforall.com/podcast-overview

AI itself isn't a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing. Today we're going to talk about the reality of AI adoption in the enterprise, and how marketers should be thinking about a workplace where humans and AI agents are working together. To help me discuss this topic, I'd like to welcome Adam Brotman, Co-Founder and Co-CEO, Forum3. Adam Brotman is co-founder and co-CEO of Forum3. Previously, he was president, chief experience officer, and co-CEO at J.Crew, where he launched the widely successful J.Crew Rewards program. At Starbucks, he was the inaugural chief digital officer and evp, global retail operations, developing the payment, ordering, and loyalty platform which amassed 60 million members. He has been recognized as one of Fast Company's 100 Most Creative People and CDO Club's CDO of the Year. He serves on the boards of Ruby Tuesday and Cabi, and has held board positions at Neiman Marcus Group and Brooks Running. He is the co-author of AI First, in collaboration with Harvard Business Review, and received his bachelor's degree from UCLA and JD from The University of Washington School of Law. RESOURCES Forum3 website: https://www.forum3.com/ Spok website: https://www.spok.app/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

AI itself isn't a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing. Today we're going to talk about the reality of AI adoption in the enterprise, and how marketers should be thinking about a workplace where humans and AI agents are working together. To help me discuss this topic, I'd like to welcome Adam Brotman, Co-Founder and Co-CEO, Forum3. Adam Brotman is co-founder and co-CEO of Forum3. Previously, he was president, chief experience officer, and co-CEO at J.Crew, where he launched the widely successful J.Crew Rewards program. At Starbucks, he was the inaugural chief digital officer and evp, global retail operations, developing the payment, ordering, and loyalty platform which amassed 60 million members. He has been recognized as one of Fast Company's 100 Most Creative People and CDO Club's CDO of the Year. He serves on the boards of Ruby Tuesday and Cabi, and has held board positions at Neiman Marcus Group and Brooks Running. He is the co-author of AI First, in collaboration with Harvard Business Review, and received his bachelor's degree from UCLA and JD from The University of Washington School of Law. RESOURCES Forum3 website: https://www.forum3.com/ Spok website: https://www.spok.app/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Attend the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this special episode of WWD Voices, Jenny B. Fine, editor in chief of Beauty Inc and executive editor, Beauty at WWD, interviews Jane Lauder, chief data officer and executive vice president, Enterprise Marketing at The Estée Lauder Companies, on the mainstage at the fourth annual WWD x FN X Beauty Inc Women in Power event in New York, on the intersection of leadership and AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are some marketers you just don't want to have to compete with. Grant Heston at Virginia Commonwealth University is one of them. In this wide-ranging episode, Jaime sits down with Grant to talk about AI, collaboration, creativity, brand building, and more. Takeaways from this episode include:How to build consensus around the use of AI in marketing and communicationsIdeas around ways to enhance collaboration on your teamTips for building team culture with a distributed workforceAdvice on building a brand that is truly distinctive in the marketing place – and how to leverage AI to helpHow to build an internal brand that leads to greater support and resources for your teamGuest Name: Grant HestonGuest Social: https://www.linkedin.com/in/grantjheston/  Guest Bio: Grant Heston is vice president for Enterprise Marketing and Communications for Virginia Commonwealth University and VCU Health. After arriving in 2021, he built the first integrated branding, communications and marketing division that serves both the university and health system. Grant previously spent more than 12 years in several roles — including vice president for Communications and Marketing and Chief of Staff to the President — at the University of Central Florida, one of the largest and most diverse research universities in the country.  Grant has an undergraduate degree in Journalism from the University of Florida and an MBA from the University of Central Florida. He has written professional and personal stories that have been published by The Washington Post, Sports Illustrated, The Chronicle of Higher Education and more. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Talking Tactics and Higher Ed Pulse. Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI's impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you're looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Unlocking the Future of IoT: Exploring Interoperability in IoT DevicesIn a recent episode of The Thoughtful Entrepreneur, host Josh sat down with Nick Earle, the CEO of Eseye and the host of the IoT Leaders Podcast, to delve into the intricacies of the Internet of Things (IoT) industry. The conversation was rich with insights on the challenges and advancements in IoT, particularly focusing on connectivity and interoperability issues that have historically hindered the growth of IoT technologies. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for anyone interested in the evolving landscape of IoT.Nick begins by addressing a significant discrepancy in the IoT space. He recalls a time when Cisco predicted that by 2020, 50 billion devices would be connected to the internet. However, the reality fell short, with only 11 billion devices connected. This gap underscores the challenges that the IoT industry faces, particularly regarding interoperability and connectivity. One of the fundamental issues in IoT is the prevalence of proprietary systems. Much like mobile network operators with their SIM cards, IoT devices often operate on closed systems, creating barriers for communication between devices. This proprietary nature leads to frustration for both consumers and businesses, hindering the seamless integration of IoT technologies.Nick elaborates on Eseye's innovative approach to solving connectivity issues in IoT. The company has developed a solution that allows devices to connect to any network globally, eliminating the proprietary lock that has long plagued the industry. This solution is akin to the airline industry's evolution, where travelers can now purchase a single ticket that allows them to fly on multiple airlines through alliances like Star Alliance. By abstracting the connectivity process, Eseye aims to simplify IoT integration for businesses and consumers. One of the standout features of Eseye's technology is its ability to enable devices to automatically switch between networks, ensuring that devices remain connected regardless of their location, providing a seamless user experience.About Nick Earle:Nick is CEO of Eseye, a global IoT connectivity solutions company with offices in 7 countries, more than 2000 customers across 190 countries and is deploying its IoT connectivity solutions in large Enterprises including 4 of the Fortune 10.Nick spearheads Eseye's strategy and firmly believes in connectivity that ‘just works'; that makes people's lives and jobs easier; connectivity that's invisible. He's a visionary business leader with a distinguished career in technology spanning more than 30 years, spanning large corporations and dynamic start-ups and oscillating between start-ups and global technology, telco and transportation companies.Previously, Nick led organisations and cross-company transformation programs for two $50B global corporations; Cisco where he ran the Cloud and Managed Services business as well as their Worldwide Field Services function, and Hewlett Packard where he ran the global Enterprise Marketing function and the internet transformation strategy.Nick was voted #2 in Computer Reseller News list of the 25 most ‘Disruptive Channel Executives in IT globally'. He has recently received the Juniper Research ‘Mover and Shaker' award and named ‘CxO of the Year' at the 2023 IoT Global Awards, highlighting his visionary leadership and success in propelling Eseye to an enviable position in the IoT space.About Eseye: As a world leader in IoT connectivity solutions, Eseye enables customers to achieve lasting value from global IoT projects.They bring the deep device expertise necessary to integrate, manage, and optimize IoT connectivity for estates of any scale or complexity. Eseye seamlessly connects these devices across 190 countries...

On this week's episode of the Marketing Stir Podcast, Ajay and Vincent chat with Brad Barnett, VP of Enterprise Marketing at Nationwide. To Discuss themarketing strategies that turned a small farm insurance company, into an iconic household name.

On this episode of Marketing Art and Science, host Lisa Martin is joined by Trellix CMO, Ash Parikh. Tune into this 30 min discussion, as they explore the evolution of the buyer's journey, how marketing leadership styles and strategies change based on the company's growth status, the use of MarTech at Trellix, and uncover the intricate balance between art and science in driving revenue. Their discussion covers: Evolution of the CMO role and how technology has influenced the management style of modern CMOs Marketing Management Styles: Examining Ash Parikh's approach to transforming and modernizing marketing at mid-size public and late-stage pre-IPO companies, and how management styles must adapt across different company stages. Martech in Action: Exploring Ash Parikh's utilization of marketing technology, including AI, automation, and IoT, to create personas, launch campaigns, align sales and marketing, and drive ROI. Emerging Tech and Future Trends: The impact of AI, gen AI, IoT, and 5G on the customer journey, as well as Ash Parikh's insights on leveraging emerging technologies for customer-oriented outcomes and influencing key metrics.  

In this podcast episode by Butter CMS, SEO experts, Malte Landwehr, Petrit Halitaj, and George Shuter discuss the unique challenges and opportunities of doing SEO for large enterprises with your host, Jonathan Ames. They cover topics such as prioritizing SEO tasks, international SEO strategies, handling multiple industries within one website, and the impact of mergers and acquisitions on SEO.

Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI  from true executive thought leadership.In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector. Kara discusses her team's targeted strategies, including executive thought leadership, account-based marketing (ABM), and analyst relations. Kara shares insightful case studies on how effective analyst relations and public relations can elevate a company's market position, referencing successful campaigns with ITS Logistics and Redwood Logistics. She provides actionable tips on working with top-tier analysts like Gartner and Forrester, stressing the importance of having enterprise referenceable customers and understanding individual analysts' interests. This episode is a valuable resource for anyone looking to make their enterprise B2B marketing massively successful.Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:05 Effective Enterprise Marketing Strategies 01:51 Case Study: ITS Logistics and Executive Thought Leadership04:12 Analyst Relations and PR: Redwood Logistics Case Study07:13 The Importance of Gartner in Enterprise Marketing14:37 Advice for Working with Analyst FirmsSend us a Text Message, give feedback on the episode, suggest a guest or topic

On this episode of Marketing Art and Science, I am joined by Infinidat's CMO, Eric Herzog, for a lively conversation on marketing and business as a team sport, the symbiotic value of a strong sales-marketing relationship, and what Eric believes is the true art of marketing. Our discussion covers: An introduction to charismatic CMO Eric Herzog and how marketing is enabling Infinidat's mission to become the standard in enterprise storage How Eric's integrated marketing organization fits in to Infinidat's corporate strategy How the Infinidat customer journey progresses through its MarTech stack The criticality of having purpose when leveraging AI  

Send us a Text Message.Today's episode discusses strategies for sales and marketing teamwork to drive better  ROI for events, account based marketing programs.In this episode, Leslie Venetz, founder of a sales-led go-to-market agency, shares insights into integrating sales and marketing efforts for better business outcomes. Highlighting her vast experience with over 250,000 cold calls, her marketing degree and posting for 1,000 days in a row on LinkedIn, Leslie discusses how traditional demand generation and lead generation activities can blend to drive success in sales and marketing. The conversation delves into playbooks for executing event-led sales campaigns, emphasizing the importance of teamwork between sales and marketing departments. Leslie introduces a method focusing on account based marketing / key accounts rather than a broad audience at events, suggesting a multi-channel outreach sequence that includes face-to-face interactions to significantly improve conversion rates. The discussion also covers creative approaches for engaging potential clients at events, and the importance of psychological safety in fostering collaboration between sales and marketing. Leslie's approach underlines the benefit of creating a unified front in sales and marketing efforts to enhance business success.Check out Leslie's web site Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube01:25 Blurring the Lines Between Sales and Marketing02:26 Innovative Sales and Marketing Teamwork in Action03:09 Rethinking Event Strategy for Sales and Marketing07:00 Maximizing Event Impact with Strategic Planning09:38 Creative Approaches to In-Person Events14:46 The Power of Personal Connection in Sales16:40 Reimagining Engagement at Industry Events21:19 Embracing a Multi-Channel Approach for Maximum Impact24:07 Final Thoughts on Sales and Marketing Collaboration26:07 Closing Remarks and Appreciation

On this episode of Marketing Art and Science, I am joined by Domino Data Lab CMO Thomas Been for a conversation on how Domino is enabling its customers to unleash the power of AI, how marketing is leveraging generative AI to facilitate the customer journey, and how its martech stack is influencing targeting, amplification, and engagement. Our discussion covers: How Domino Data Lab is enabling organizations to unleash the power of AI to transform leveraging marketing.  About Domino's MarTech stack and AI integration: The CMO's recommendations on AI (e.g., build the basics, learn your business, innovate); an overview of Domino's Martech stack Marketing's influence on the customer journey from prospect to advocate, emphasizing use case discovery and valuable content creation Fail to Fab: An example of turning a marketing failure into a success using technology and generative AI  

Inge Boubez, Director of Enterprise Marketing at Moz, is the latest guest to join the Marketing B2B Technology podcast. Inge explains how, although the fundamentals of SEO haven't changed, the rise in AI may have an impact in the industry and offers some thoughts on how marketers can address the potential challenges. She discusses both the Moz and STAT Search Analytics platforms, their functionality and how marketers can get the most out of the platforms.   About STAT Search Analytics Inge focusses on STAT Search Analytics, a product by Moz. STAT is a SERP tracking and analytics platform for tackling large-scale SEO with accuracy and ease. STAT delivers precision SERP insights, fresh each day, helping unlock new opportunities, drive more visibility, and prove the value of SEO.   About Inge Inge brings over two decades of technology marketing expertise to her role as Director of Enterprise Marketing at Moz, where she focuses on STAT Search Analytics. Her extensive career has covered a wide range of settings, from innovative startups and small-to-medium-sized businesses to global industry leaders. Notably, Inge has contributed significantly at SAP and Layer 7 Technologies (which was acquired by Computer Associates) before her tenure at Moz. Her broad skill set includes demand generation, branding, customer engagement, channel strategy, global event management, and public relations, making her a highly respected and well versed professional in the marketing field.   Time Stamps [00:48.8] – Inge shares her career journey and explains how Moz and STAT fit into Ziff Davis. [03:56.5] – How can STAT help with SEO? Inge explains. [07:39.0] – Inge explains who can use STAT and the training resources available. [12:25.0] – Inge discusses some of the common mistakes made when optimising for search engines. [13:52.9] – The potential impact of AI on SEO [18:07.9] – How is SEO going to change in the future? [25:23.1] – Inge's contact details.   Quotes “We're not just reaching out. We're engaging and understanding what makes our audience tick. And that's the future of marketing.” Inge Boubez, Director of Enterprise Marketing at Moz. “Keep your eyes peeled for the next big thing, but don't forget that it's all about connecting with people on a human level. We're all humans, whether we're talking to the different personas like CEOs, CFOs, SEOs all over the world, we're all still humans.” Inge Boubez, Director of Enterprise Marketing at Moz. “We're helping SEO professionals understand their unique search landscape and how they're positioned in it, and also helping them find new search opportunities and strategies.” Inge Boubez, Director of Enterprise Marketing at Moz.   Follow Inge: Inge Boubez on LinkedIn: https://www.linkedin.com/in/inge-boubez/ STAT Search Analytics website: https://getstat.com/napier/ STAT Search Analytics on LinkedIn: https://www.linkedin.com/company/stat-search-analytics/ STAT Search Analytics on Twitter: https://twitter.com/getSTAT STAT Search Analytics on Instagram: https://www.instagram.com/getstat/ Moz website: https://moz.com/ Moz on LinkedIn: https://www.linkedin.com/company/moz/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Welcome to the first episode of The AI Edge Podcast for Enterprise Marketing. A show dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations. Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show yadin@techvillagemedia.comLearn more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

How Cloud Networking Helped Aston Martin F1 In Its Best Season To Date. Join me as I speak with Jeff Aaron, VP of Enterprise Marketing at Juniper Networks, about the crucial role of cloud networking, AI, and automated networking at Aston Martin F1. We explore how advanced technology and data analytics are essential for real-time decision-making and maintaining a competitive edge in Formula One.

Dive into the essence of 'Be All You Can Be,' a timeless mantra resonating across generations. Join SMA Tilley in a riveting conversation with BG Antoinette R. Gant and CSM Faith Alexander from the U.S. Army Enterprise Marketing Office. Gain exclusive insights into their dynamic approach to executing and analyzing national-level marketing campaigns, driving the Army's recruiting mission to new heights. Discover the team's intense dedication and explore the transformative 'Possibilities' encapsulated in the Army's refreshed identity, as they discuss the impactful new look and feel that truly embodies its core values. --- Send in a voice message: https://podcasters.spotify.com/pod/show/yournextmission/message

In this insightful podcast, Katherine Druckman chats with marketing expert Swarna Podilla about the delicate dance of balancing open source community and enterprise interests. Swarna shares her rich experience in various marketing roles, emphasizing the importance of clear communication, understanding organizational goals, and avoiding common pitfalls like the "bait and switch" policy. This conversation offers valuable insights for anyone at the crossroads of open-source projects and enterprise marketing.   Guest: Swarna Podila (she/her) is a seasoned product marketer and marketing leader. She has been a successful technology product marketer for open source and enterprise products at various stages of product life cycle for over two decades. Hailing from an engineering background and with a strong penchant for communities, she drives people-first and community-first marketing initiatives to benefit communities and enterprises alike.

Whether you have added enterprise selling into a PLG motion or have always focused on the segment, SaaS marketers understand the different pain points and nuances of prospecting to the enterprise. But, should you literally market to “the enterprise?” According to Sarah Emmott, Head of Brand for Work Management at Atlassian, the answer is no. In this conversation, Sarah unpacks how enterprise prospects actually search for solutions and explains why ditching the term “enterprise” in your marketing efforts is the way forward for maximum influence. Connect with Sarah: https://www.linkedin.com/in/shickman1/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. Reckitt, the parent company behind renowned brands like Lysol, Clearasil, Woolite, and Enfamil, confronted these obstacles when recognizing the need to shift from traditional to digital marketing practices. In this episode of Content Disrupted, Sameer Amin, Reckitt's Global Director of Data-Driven Marketing and Media, offers a behind-the-scenes look at the brand's digital marketing strategy, emphasizing how it integrates products, purpose, people, and methods. In the process, he shares best practices for rallying teams and stakeholders around an enterprise-wide digital transformation initiative.

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” True dat. In this episode of Ponderings from the Perch, our CEO, Priscilla McKinney and Tony D'Amato, a dedicated leader with over 20 years of marketing experience, discuss challenges and opportunities in the marketing ecosystem – from brand awareness to digital transformation.  Tony emphasizes the importance of understanding and valuing the customer experience, which he has plenty of experience with! As the Senior Manager of Experiential Marketing and Public Relations at 3M, he spent 21 years living and breathing all things CX in the automotive appearance industry. Now leading his own consulting firm, this expertise can guide brands looking for a deep connection to their customers.  He enters into conversations daily where companies have reached a point of reassessing marketing strategies neglected during high-growth phases. These issues can range from underinvestment in marketing to a lack of clear marketing plans. He knows from experience that a well-thought-out marketing plan aligns with the company's objectives and is built with sustainability in mind.  “It has to be sustainable, or else what we do is for nothing.” - Tony D'Amato Ready to fall in love with your own brand and help your customers do the same? Listen to gain a fresh perspective on strategic guidance and sustainable marketing plans. SPONSORS As the Transaction Experts, Behaviorally brings decades of global experience and category expertise in consumer marketing insights. They use a unique behavioral framework, cutting-edge AI technology and a digital-first approach to help brands achieve the most valuable moment in marketing. Listen to their award-winning podcast, Our Best Behavior, where they discuss how to achieve the biggest impact in marketing after a purchase is made. Find out more at www.behaviorally.com. Want to know the real intentions of survey-takers? Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data!

When striving towards a more inclusive workplace, there's a lot of focus put on diversity, equity, and inclusion. But one part of the conversation that's oftentimes overlooked is ageism. It's important that we work to bridge the gap between generations, and there's no better way to close that gap than by starting a dialogue. In this episode, Karen Carter (https://www.linkedin.com/in/karencartermktg/?originalSubdomain=uk), Director in Enterprise Marketing at Cvent (http://cvent.com/), joins hosts Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier) and Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712) to break down the barriers that ageism can cause in the workplace. hey sort through the Harvard Business Review, comparing the data to their own personal experiences, And discuss the importance behind bringing ageism to the forefront of conversations. When we see other perspectives, we start to understand and eliminate many of the challenges caused by ageism. In this episode, you'll learn: How to bridge the gap between generations in the workplace Why you should start the conversation regarding ageism Why you should look at ageism from a different perspective

Transamerica expresses its purpose as “helping people live their best lives.” How does it deliver on that brand promise? It's something that Jamie Poston has spent a lot of effort thinking about as Head of Enterprise Marketing and Brand at this major player in the financial services industry. What he and his team came up with was nothing short of ingenious. It seamlessly addresses the paradox of longevity in America through innovative customer centric solutions. It's quite intriguing how the thought process goes when coming up with solutions like this. Gabriel Cohen doesn't disappoint us and fleshes this out in all possible angles with his guest in this podcast's premiere episode. Tune in and learn how Transamerica has managed to differentiate itself in a highly regulated industry and how it intends to deliver its brand promise to its clients!Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

With connectivity intelligence, IoT devices can choose their connectivity without relying on the cloud. Nick Earle, CEO of Eseye, joins Ryan Chacon on the IoT For All Podcast to discuss connectivity intelligence in IoT devices. They talk about disruption in the IoT industry, the benefits of connectivity intelligence, connectivity intelligence on the device, implementing connectivity intelligence, IoT readiness framework, current challenges in IoT, and the convergence of business and consumer IoT.  The AI For All Podcast: https://podcasters.spotify.com/pod/show/ai-for-all  Nick Earle is the CEO of Eseye where he spearheads Eseye's strategy. He firmly believes in connectivity that ‘just works.' He's a visionary business leader with a distinguished career in technology spanning more than 30 years, oscillating between start-ups and global technology corporations. Previously, Nick led organizations and cross-company transformation programs for two $50B global corporations; Cisco where he ran the Cloud and Managed Services business as well as their Worldwide Field Services function, and Hewlett Packard where he ran the global Enterprise Marketing function and the internet transformation strategy. As a world leader in IoT connectivity solutions, Eseye helps customers to realize lasting value from global IoT projects. They bring the deep device expertise needed to integrate, manage, and optimize IoT connectivity for estates of any scale or complexity, seamlessly connecting devices across 190 countries and more than 700 networks. All with near-100% uptime.  Discover more about connectivity and IoT at https://www.iotforall.com More about Eseye: https://www.eseye.com Connect with Nick: https://www.linkedin.com/in/nearle/  Key Questions and Topics from this Episode: (00:00) Welcome to the IoT For All Podcast (01:23) Introduction to Nick Earle and Eseye (01:46) IoT industry disruption and connectivity intelligence (06:58) The benefits of connectivity intelligence (11:45) Connectivity intelligence on the device (13:19) Does the user have to implement connectivity intelligence? (17:58) IoT readiness framework (22:05) What challenges are IoT companies facing? (26:10) Convergence of business and consumer IoT (30:09) Learn more and follow up  SUBSCRIBE TO THE CHANNEL: https://bit.ly/2NlcEwm​ Join Our Newsletter: https://www.iotforall.com/iot-newsletter Follow Us on Twitter: https://twitter.com/iotforall Check out the IoT For All Media Network: https://www.iotforall.com/podcast-overview

Marketing is generally a one-way conversation. You tell your audience what to buy, period, end of story. But what if we could change that dynamic and actually give our audience some control over our campaigns?You might argue that you already listen to the voice of the customer through surveys and testimonials. But have you ever really used their feedback to make a game-changing decision in your business? Well, today's the day we flip the script and let the audience take charge.On this episode of Remarkable, we're soaking up marketing lessons from the UK hit series Love Island. Because Love Island is a show that relies on its audience to make those critical decisions, audience members can literally decide whether an islander will stay or go. This might be why the show earned itself a dedicated following. Without that audience participation, it wouldn't be the Love Island we know and…well, love. So tune in as we unpack the marketing gold that is Love Island. We'll show you how to hook your audience on your content by tapping into the power of their input. Get ready to learn how to make your customers an integral part of your decision-making process and create an unbreakable connection with them. It's time to let your audience take control and revolutionize your marketing approach.About Love IslandLove Island is a reality tv/dating game show where beautiful single people are invited to stay in a tropical villa together in search of love. Drama unfolds when new islanders arrive, they're given challenges, or contestants fail to match up and get kicked off the island. One couple will win a cash prize. ($100,000) They often also leave with sponsor and branding deals, and lots of new Instagram followers.It was originally a popular series in the UK created by ITV Studios (2005 and 2006 was Celebrity Love Island, then returned in 2015) The U.S. started its own version in 2019. Now 22 versions of Love Island exist worldwide.About our guest, Kailey RaymondKailey Raymond is Director of Enterprise Marketing at Segment. There, she is building a full-funnel Enterprise Marketing motion including ABM, thought leadership, upsell/cross-sell and outbound programs. Prior to Segment, Kailey started the Customer Marketing team at AlphaSense, built local communities and revenue at Hired in both Sales and Field Marketing roles and grew a global community of career transitioners and partners as the second employee of a STEM bootcamp.What B2B Companies Can Learn From Love Island: Give your audience agency in your brand. Ask for their feedback and incorporate it into your marketing. By showing them you're listening and taking action based on their feedback, you show that you care about them. It creates a mutually beneficial relationship and forms a connection. Love Island actually has its own app. And people watching can vote for their favorite couples, as well as decide on who stays on the island and who gets kicked off. So every viewer has some power over the fate of each islander, so much so that the show becomes quite addictive. Ian says, “Giving the audience agency is ridiculously powerful.” Get your audience involved in the decision making and they'll be hooked on your marketing.Engage with your audience in real time. The goal is to respond and interact with your audience in as quick of a timeline as possible. So build the muscle of quick response times on your marketing team. And leverage AI to speed up that process. Being able to interact with your audience provides a personalized, human experience. On Love Island, producers are sourcing viewer tweets in real time and showing them on screen to add dimension to the show. So as a viewer, the chance that your tweet could be part of the show makes your participation all the more appealing.Quotes*”The show requires engagement, it requires the audience to participate, or it would destroy the fabric of the show. Like, I can make a difference in getting this person voted off. Giving the audience agency is ridiculously powerful.” - Ian Faison*”The real-time audience interaction that they've embedded within the show allows you to feel like you're a part of their journey. It makes you want to watch. Every episode you have vested interest because you could be helpful getting somebody you don't like watching booted off the island or giving them the chance to win a hundred thousand pounds. So I think that they created this special sauce with being able to bring in multiple different channels with social, going along with video at the exact same time, and getting the audience interaction live.” - Kailey Raymond*”You absolutely have to have an on-demand component. You have to have a live component to some of your stuff. But if you're not creating on-demand content that's easily streamable, accessible, multi-platform, you are missing out on a massive demographic.” - Ian FaisonTime Stamps[1:28] Get to know Kailey Raymond, Global Executive Content Marketing Lead at VMware[5:00] Tell me more about Love Island[6:44] What's the story behind how Love Island was made?[10:27] How did Love Island rise above the noise of other reality dating shows?[16:29] How can you leverage key storylines to create interest for your audience?[18:56] What marketing lessons can we glean from Love Island?[25:21] What does Love Island teach us about responding in real time?[30:12] What we can learn from viewer statistics[33:58] How does Love Island use partner marketing?LinksWatch Love IslandConnect with Kailey on LinkedInLearn more about SegmentAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O'Neil (Senior Producer). Remarkable was produced this week by Meredith O'Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In Episode 11 we speak with Brittany Brown Head of Enterprise Marketing at Lokalise. We talk all about how to ensure any new campaign or initiative is revenue driven and how to best collaborate on these initiatives with sales. Specifically, we cover: 1) Why sales teams perceive marketing as not revenue driven 2) Balancing brand-building marketing with revenue-driven marketing 3) How to align on one single ICP 4) Strategies to get buy-in for new campaigns or tools 5) When is the best time to share results with sales 6) How to switch from an MQL to accounts based mindset Brittany drinks a Sauvignon Blanc

This week our host Brandi Starr is joined by Kaycee Kalpin, Chief Marketing Officer at Premier, Inc   Kaycee is a graduate of Florida State University, with a bachelor's degree in political science, and holds a Master of Business Administration (MBA) from American University.    In her role as Chief Marketing Officer for Premier, Kalpin is responsible for creating a bold brand and delivering memorable customer experiences that lead to growth for the company. She joined the company in 2013 and during her tenure, she has built an innovative, agile, and strategic marketing team that differentiates and elevates Premier's commercial presence. Kalpin and team were instrumental in the launch of Premier's comprehensive technology and services brand, PINC AITM.   Before joining Premier, Kaycee spent several years in Washington, D.C. growing her health tech and marketing experience as an entrepreneurial lead with the American College of Cardiology. There, she led the development of a suite of digital apps that empower cardiovascular patients to take control of their health.   Kalpin is a digital health and marketing thought leader, certifying Premier's marketing team in the modern principles of agile marketing. She serves as an advisor for Health-Tech start-ups and a mentor for young professional women seeking to build their personal brands.   In 2022, Kaycee was named a "Top 50 Women Leaders in Technology" by Women We Admire. Additionally, she is a member of the Young Leadership Council for PBS Charlotte, the Charlotte Chapter of the American Marketing Association and Professional Women in Healthcare. Kalpin was also selected to participate in the XXVIII class of the Leadership North Carolina program.   On the couch, in this 60th episode of Revenue Rehab, Brandi and Kaycee will tackle Marketing for Every Stage: Strategies for Pre-Launch, High Growth, and Mature Companies.   Links: Get in touch with Kaycee Kalpin on LinkedIn Twitter Premier Inc. Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live

Fabiana has 18 years of experience in all aspects of field marketing, marketing operations, demand generation, and business development. She is currently the Director, Enterprise Marketing at Pure Storage.    In this episode, Fabiana touches on: How top sales professionals utilize field marketing Events & activities that are driving high-level executive engagement How field marketing activities should be utilized later in a sales cycle You can connect with Fabiana through linkedin: linkedin.com/in/fabianacarpio Enter our monthly drawing for an insulated High Tech Freedom tumbler - www.hightechfreedom.com/mug   Host Contact Information - Chris Freeman LinkedIn - http://linkedin.com/in/chrisfreeman Facebook - https://www.facebook.com/chris.freeman.9461

We jump start our 4th Season of the Your Next Mission® video podcast with a brand refresh of the U.S. Army marketing campaign, “Be All You Can Be”. Today, Major Sheena L. Rubin and Major David K. Huffman from the Army Enterprise Marketing Office share exclusive insight with SMA Tilley on the research and strategy behind the new campaign. The team also discusses the new look and feel that's instills what the Army stands and the “Possibilities” it presents. --- Send in a voice message: https://podcasters.spotify.com/pod/show/yournextmission/message

On this week's episode, we take another look at excellence in B2B marketing with our guest Emma Powers, Executive Director of Enterprise Marketing at Comcast Business. Emma has had a ringside seat for some massive changes in technology over the years, including the BlackBerry and IBM's Watson. And, during our conversation, she talks about how to bring a human touch to B2B marketing. Give it a listen. 00:18 - Emma Intro01:29 - Emma's background04:10 - Beginnings of AI06:51 - AI as a creative revolution08:11 - AI at Comcast Business10:17 - What drew you to Comcast11:22 - How do you approach B2B marketing14:59 - What have you learned as technology changes so fast17:47 - How is Comcast showing up in the world20:37 - What do the customers rely on Comcast for22:32 - The human touch23:25 - Advice to other B2B marketers25:57 - Where can you find more about Comcast Business Additional Resources: https://www.linkedin.com/in/emmapowers/

The purpose of a presentation is typically to convey information, ideas, or perspectives to an audience, and the better the presentation, the more effective it is likely to be in achieving its objectives. A great presentation is one that engages the audience, holds their attention, and effectively communicates the intended message. In this new episode, we are joined by Sarah Kiefer, a marketing guru and currently serving as the Chief Marketing Officer at Pitch. Sarah discusses the essence of good presentation across various uses, including at the startup level and in well-established companies. She also discusses the factors contributing to a great presentation, including the quality of the content, the clarity and coherence of the delivery, the visual aids used to support the presentation, and how Pitch simplified all these factors for the users. Sarah Kiefer is a sales and marketing specialist with more than 10 years of experience. She has previously served as the Global Director, Enterprise Marketing, Spotify Advertising at Spotify, and Director of Sales Development at Ooyala, among other roles and companies. She holds a First Class Honors Degree in French and German Literature and an MBA from Stanford Graduate School of Business. This episode is for everyone who wants to improve their presentation skills and be better at persuasion. Tune in to learn and enjoy content from the guru. TopicsKey Career-growth milestonesWhat Makes a Great Presentation?Presentation Tips for FoundersPresenting your Vision and Plan in an InterviewPricing and Packaging of a ProductData Management ToolsBuilding a Sustainable Culture in a Remote Work CompanyManaging and Maintaining Company DocumentsInteresting Skills Marketers Should LearnCompany BrandingBalancing Between Work and Personal LifeShow Links Visit Pitch to learn and access more amazing presentation tips and templatesConnect with Sara Kiefer on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

**BONUS EPISODE** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! ----From marketing leadership roles at large brands like Salesforce and Cisco, to running marketing at start-ups and SMBs, 20+ year marketing expert Karyn Scott walks through what she's learned at each - and why she's now diving into being a Fractional CMO.In this episode, Karyn talks about:How she found herself becoming a Fractional CMO - and what it's like so far!The importance of letting everything hit you to see what sticksWhy communication is a superpower for all marketersFinding what lights you upHow (and why) to create a personal board of directors (I love this!)Getting started as an advisor or board memberMentorship - why it matters, how to beginHer 2 top pieces of adviceKey Links:Guest: Karyn Scott - https://www.linkedin.com/in/karynscott/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Mentioned in this episode:TrueBridge Network: https://truebridgenetwork.com/ Global Mentorship Initiative: https://globalmentorship.org/Park & Battery: https://www.parkandbattery.com/FarmWise: https://farmwiselabs.com/How I Built This [podcast]: https://www.npr.org/series/490248027/how-i-built-this

Today we're welcoming back to the podcast, McLean Robbins. McLean is the Vice President of Enterprise Marketing at MBO Partners and an independent consultant herself. MBO partners is a company that helps connect independent consultants and micro business owners with enterprise client engagement opportunities. On an annual basis, McLean and her team conduct research that's called the State of Independence. McLean is graciously sharing the most recent study results, along with her perspective, so you know how to make these findings actionable for you and your business. If you're looking to stand out as an independent consultant with your ideal enterprise clients and grow your consulting business in the next 12 months, this conversation is for you!Click here for the full show notes and more information here.And click here for more on private coaching tailored to you as an independent consulting business owner.

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch this video to learn more about The LinkedIn Authority Writing System™Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That WorkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Young & Connie discuss the importance of mental health and ways to instill positive coping techniques in your children at a young age. They talk about creating a supportive environment for kids while allowing for the freedom to find their own way. Connie also emphasizes perseverance and our ability to learn any skill, even if that skill doesn't come naturally to us.Please enjoy & subscribe! ABOUT OUR GUEST:Connie Chan Wang is a builder, storyteller, and connector who is passionate about building purpose-driven teams and businesses, telling human-centered stories that win hearts and minds, and connecting dots and people to drive impact. She has the privilege of transforming and destigmatizing mental healthcare through her work at Headspace Health as VP of Enterprise Marketing. Connie also serves on the board of the Stanford Asian Pacific American Alumni Club. She lives in the SF Bay Area with her husband and her 7-year-old son and 4-year-old daughter.STUFF WE LOVE:Attention founders and investors:Two12.co is the best cap table and fundraising toolkit. Use code TGDS for 25% off!https://bit.ly/3Q7wHsnTry Young's online recording studio!https://riverside.fm/homepage?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=youngLooking to outsource graphic design? Try Young's favorite resource, Penji: unlimited designs for one fixed cost from some of the world's top design talent!https://penji.co/pricing/?affiliate=3I86N6MSF5358220Learn more about us!Our website: https://thegirldadshow.com/Instagram: https://www.instagram.com/TheGirlDadShow/Facebook: https://www.facebook.com/TheGirlDadShowShop here for The Girl Dad Show products: https://thegirldadshow.com/collections*If you click on our links, we may receive a tiny commission AND… most of the time, you will receive an offer. Win/Win! The products that The Girl Dad Show recommends are the ones we believe in.

On this week's episode, I'm excited to bring on Tom Dutta as a guest.Tom is a senior business leader, speaker and International #1 Best Selling author with more than 30 years experience helping build and grow companies in Canada and the USA. Tom brings leadership experience from the Financial Services, IT, TELCO, Not-For-Profit, and Health sectors. His career includes senior roles in many of Canada's prestigious companies including President and CEO, and Chairman of the Board. He is the host and executive producer of The Quiet Warrior Internet radio show.Tom received the William Shatner MOVING AMERICA FORWARD AWARD for his TV Show and the 2018 Courage to Come Back Certificate of Nomination Finalist for his incredible story. His purpose “To Unleash the Greatness in Others”.As Founder and CEO of KRE-A® Tom is the world's only motive-based leadership expert. In concert with his business expertise, Tom's intense travel and study of the science behind success has enabled him to create a proven coaching and mentorship formula called The Way of the Quiet Warrior®. This dynamic program helps leaders manifest success by discovering purpose, taking action and living life their way. Tom mentors CEOs and Executives and has extensive experience participating in and facilitating masterminding through peer group models.Previously, Tom was General Manager with Ocean West Financial, Chief Operating Officer of the Annex Group, one of BC's fastest growing IT Professional Service firms. He was CEO with CRI Canada, a Division of AEGON - a supplier of software and financial services globally. At TELUS, one of Canada's largest telecommunications companies, Tom held a dual role of Director, Customer Excellence and Director, Enterprise Marketing. VanTel Credit Union was his first executive role as Vice President, Sales Marketing and Operations and previously he held Management roles with Toronto Dominion Bank.Tom has served on a number of industry boards and served as Chairman of the Board for MDABC working to pioneer a change in the Mental Health model.Tom is married to his business partner, Anna, and together they have three children.Connect with Tom on his website: Home - KRE-AT (kreat.ca)Connect with Tom on LinkedIn: Tom Dutta | LinkedInRecommended Books:1. Business Secrets of the Trappist Monks: One CEO's Quest for Meaning and Authenticity - August Turak2. Think and Grow Rich -  Napoleon Hill3. The Five Temptations of a CEO - Patrick Lencioni4. The Five Dysfunctions of a Team: A Leadership Fable- Patrick Lencioni--Here's a quick note from our show's sponsor:Do you invest in the stock market?Here's a strategy you can use today to help you grow your portfolio to 7-figures in half the time (compared to the buy and hold strategy).This conservative strategy can generate generous income (25-30% a year) and has outperformed SPY for over a decade.The best part? This strategy takes less than 30-minutes a month to execute.Learn for FREE here: https://www.optionsellingsecrets.com/Required Disclosures: Options involve risk and are not suitable for all investors. Past performance is not indicative of future performance. Achieving a 7-figure investment portfolio in half the time nor retiring a decade early are guaranteed. All opinions shared are each individual's opinions and are not the opinions of The Vijay Kailash Show, Option Selling Secrets, or other companies that may be mentioned in this show.

This episode of the RETHINK Retail Podcast was recorded live at Shoptalk Europe. On June 8, 2022, Nicky De Simone, Vice President of Enterprise Marketing, Data and Creative Studios for the Estee Lauder Companies UK & Ireland, stopped by the RETHINK Retail podcast booth to chat with host Gabriella Bock ahead of her session at the show. During the conversation, Nicky and Gabriella spoke about omnichannel and the role of stores, the power of social media and how the Estee Lauder Companies is leveraging social commerce. Nicky also shared how she lets creativity shine in her role at the company. If you enjoyed this episode, please let us know by subscribing to our channel and giving us a 5 star rating us on Spotify and Apple Podcasts.

Do you feel like you need more passion in your life?  Stephanie Wu (Senior Manager, Global Enterprise Marketing Campaigns at Coursera ) shares:    - How her passion for music led to her being selected as 1 of 101 musicians for the Youtube Symphony at the Sydney Opera House and her dream job at Google. - Why she turned down a lifetime opportunity at Juilliard to pursue a Master's in cello performance from the Royal Northern College of Music.   - How she manages her time as mom of 2, an assistant principal cellist for the Berkeley Symphony, and a senior manager at Coursera. Connect with Stephanie on LinkedIn at linkedin.com/in/stephaniewu2 or watch her Ted Talk at youtube/s3VkOywR3as.