Annual Giving Interviews With Bob Burdenski

It's been more than ten years since Stephanie Rasamny founded MainSpring Media Communications -- one of the first companies to develop email- and other Web-based annual giving fundraising strategies specific to education. A proud Duke University grad (aren't they all), Stephanie had a hand in Duke's first-of-its-kind video "flash" appeal back in 2002 -- a model that became a standard element of most annual giving calendars. Bob and Stephanie discuss short-term blitz appeals, online ambassadors, mobile-friendly giving, and some of the other trends that have shaped -- and are shaping -- online annual giving.

Dvorit Mausner has left her position with the University of Pennsylvania "Proud Penn Traditions" program for a new career in consulting. Before leaving, she chatted with Bob about the goals and successes of Penn's efforts to teach a culture of loyalty and philanthropy among students and recent graduates.

At the CASE Asia Pacific Fundraising Institute in Australia, Bob chatted with Marina Tan Harper about the growth of a student and alumni giving culture at NTU -- unprecedented in Singapore.

At the University of Leeds, Bob chatted with old friend Adrian Salmon about the rapid progress Leeds has made attracting regular (recurring) donors to the Leeds Annual Fund.

Recorded live on the campus of the University of Sheffield, Bob chatted with phonathon programme manager Jenny Farmer about her use of pre-call mailings and post-call surveys.

Bob teams up with Leslie Hutchens of the Sidwell Friends School to discuss creative strategies for engaging volunteers in today's busy world. Recorded at the 2009 CASE Independent Schools Conference.

Barack Obama pioneered a number of new Web-based strategies to solicit gifts and engage volunteers. How do you differentiate a good Internet annual giving strategy from a passing Internet giving strategy? Listen to a 5-minute introduction from Bob's presentation at the 2008 CASE Asia-Pacific Conference.

Jon Hysell talks with Bob about Hamilton College's successful Leap Year Challenge young alumni email annual giving appeal.

In the Council for the Advancement and Support of Education's (CASE) first-ever program in Hong Kong, Bob Burdenski explains the "Annual Giving Pyramid." The program starts with a special introduction from CASE president John Lippencott.

John discusses the correct ways to count alumni participation, as well as the not-so-correct ways to count he's observed at some educational institutions.

John discusses the correct ways to count alumni participation, as well as the not-so-correct ways to count he's observed at some educational institutions.

Joanne discusses her use of pre-call postcards, year-end donor lists, and a name-the-sandwich-after-yourself young alumni appeal.

In his first-ever podcast appearance Bill discusses his views on the future of direct mail, a suggested appeal calendar for the year, and some of his favorite appeal ideas.