Inspiration, Friendship and Business Two Dallas-based ecommerce entrepreneurs forging relationships and connecting other amazing like-minded goal getters to learn about personal challenges in starting and scaling an ecommerce brand. Listen as these Biz Besteez sit down and talk business, inspiring…
In the final installment of the sales funnel mini series, Biz Besteez Lavida and Karen review the sales funnel journey and discuss the best strategies to digitize and automate the sales funnel for Ecommerce. The Biz Besteez share all the best tips, platforms, and marketing strategies for your product-based business.
In the third installment of the sales funnel mini series, Biz Besteez Lavida and Karen explain how entrepreneurs can convert their warm audience into a hot one AND close the sale. The Biz Besteez also discuss the vital step of brand awareness in the sales funnel and converting a hot audience into recurring clients for your product-based business.
Tune in for the best strategies for warming up the top tier of your sales funnel. This second installment of the sales funnel mini-series dissect the top level of the sales funnel for e-Commerce businesses. Your Biz Besteez provide tips on how to find the cold audience and how to turn that audience into a warm one.
In this episode, Biz Besteez Lavida and Karen introduce the first installment of their sales funnel mini-series for e-commerce businesses. Karen and Lavida provide an overview of a sales funnel and how you can use it for your product-based business. They also intro three parts of a sales funnel (cold, warm, and hot) and how entrepreneurs can successfully guide their customers through the sales journey.
The biz besteez, Karen and Lavida, discuss the little things that can make a big difference in your business. With the rise of e-commerce, it is more important than ever to remember that personal touches, quality customer care, and attention to detail can go a long way in keeping customers happy and boosting your small business’ reputation. In this episode, the biz besteez share their methods for using the little things to make a big impact.
In this episode, biz besteez Karen and Lavida talk about the importance and pitfalls of staying organized. Karen and Lavida share their favorite tips, tricks, and tech for keeping their product-based businesses organized. From to-do lists and events to managing files and inboxes, these two entrepreneurs have you covered.
Black Friday is one of the busiest days of the year. Not certain how this year will be with EVERYthing we have going on in the world. Most folks wait until the last minute to prepare for Black Friday, however in reality your Black Friday campaign should be thought of and assets created before Halloween.Black Friday Campaign TipsDon’t wait until the last minuteDo your financials to understandHow much do you want/ need to make (how many units do I need to sell to get X$’s)How much of a discount can you afford Understand your promotionsSingle discountBundle promotion (buy x get x)Purchase inventory to prepare for your sale (based on what your financial goal)What’s the best way to market your offeringsSocial AdsHoliday Lookbook/ ideasPop Up EventsSMS/ Email CampaignCreate assetsPhotos of productImages of how to wear the party outfit
If you're establishing a new product or service, it's essential to develop a launch plan to increase awareness and drive engagement to the brand successfully. A launch plan is an opportunity to build anticipation with your audience about a collection of things you're excited to share, which you can execute through a creative campaign. As you create your launch plan, you want to make sure that you establish goals and determine what success will look like for your business. In this episode, we discuss strategies to include in a launch plan and key things to consider when organizing your ideas
As an e-Commerce business owner, it's essential to have good quality photos that capture your brand and promote your product or service. This episode talks about the importance of great photography and how it can help your business generate sales. Whether you decide to hire a professional photographer or use your savvy smartphone to take your own photos, make sure you have a vision for your photoshoot (product or fashion) and a strategic plan on how you'll use these images. Learn tips from professional photographer Walter Johnson Jr. (@wjjphotos), so that you can start taking photos like a pro!
As a solo-preneur you’re driven and motivated, but do we know how to find a mentor that will push us to the next level? In this episode, your Biz Besteez (business besties) give you advice on finding the right mentor and help you define your role in a mentorship. If you’re looking to find like-minded eCommerce mentors, join our Biz Besteez Podcast community at BizBesteez.com
Are you ready to start a business and reach your monthly revenue goals? In business, there's no such thing as a magic 8 ball. You won't wake up to a $100K+ business without having a plan. In this episode, your business besties give you a blueprint to develop your own magic 8 ball.
If you’re looking for an effective social media strategy to create customers for life, then listen as your business besties provide you with the tips and tools needed to start your social media strategy on a budget.
How do you start and scale an e-commerce business? In this episode, we chat with virtual CFO Kendra James-Anderson (@thefinancefemme) about setting your business up for financial success. The conversation went from the Oprah Effect to the hype of the Shopify monthly revenue screenshot (revenue vs profit). Kendra educated us on the right time to hire a bookkeeper vs. an accountant vs. a CFO? Don’t miss this episode!
Relationships are important in your personal life and your business. By developing strong business relationships, you can transform your business into a powerhouse. Your business besties give you tips on how to build strong business relationships to help you grow and scale your business.
In this episode, your Biz Besteez discuss how to balance being a serial entrepreneur with @erinondemand. Erin is a graduate of Howard University that has taken her love for digital marketing and launched a platform for entrepreneurs to scale and grow. Listen for branding tips and much more. Find Erin on IG: @erinondemand and her popular YouTube Channel: http://youtube.com/erinondemand
Sitting on an idea and ready to launch? In this episode, your business besties give you tips to start your business in less than 24 hours. We discuss the in’s and out’s of starting your business while equipping you with (1) a 30-60-90 day review (2) a list of goals to grow and scale and (3) provide resources so you can stop thinking and start doing.
You have a great business idea, but you don’t have the funds to launch it today. In this episode, your business besties provide a 6 point checklist to get your business idea off the ground and a few resources to fund your startup.
Developing your Brand DNA is critical to launching your product or service and will help you move toward executing your long-term strategy. In this episode, Lavida and Karen interview Sederrick Raphiel, founder of The Design Factory and he shares how a brand DNA will help you stand out in a vertical space and how to scale your business with the least amount of resistance.
Understanding who you’re selling to is one of the single most important things to do in an e-commerce space. Having a good idea of who your Customer Avatar is, gives you the ability to communicate effectively with the right person at the right time with the right message. In this episode, we discuss why you need an avatar and how to create your Customer Avatar (note: some people may refer to it as your buyer persona). Listen as we walk you through the steps and provide tips/ tricks on how to create a Customer Avatar.
A strong brand sets you apart from your competition and helps you consistently tell your brand story. In the e-commerce space, consistency and transparency is key in growing and surviving. Developing a Brand DNA, will set the tone on and create a compelling story for your target market. This week, we will layout and discuss the 6 components of Brand DNA.
Progress happens in life when you accept that you’re not perfect and growth comes in Progress, not the Perfection. In this episode, we share how we’re changing our perception with three (3) simple steps and challenge each other to step outside of our comfort zones.
Entrepreneurship has its rewards (freedom, sense of accomplishment), but it can also be lonely. This week, we talk about our respective challenges of being an e-commerce entrepreneur and ways we hold each other accountable, stay organized and informed.
Meet your new Biz Besteez Lavida and Karen. This episode, we discuss what’s a business bestie, why you need one, how to find one and how to effectively communicate.
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