Podcasts about brand dna

How Video Builds Trust and Your Bottom Line How CEOs can Build Authentic Person Brands that Attract Opportunity Episode 261 (Alan is based in Oakville, Ontario) In this conversation with Alan McClaren we explore: the power of authentic personal branding for CEOs and business leaders how a Brand DNA session transforms fear into clarity and confidence why video is the most scalable and trustworthy communication tool today how personal stories build trust and eliminate competition the mindset shift from curated perfection to authentic communication why executives have a responsibility to share their insights publicly the step-by-step process of personal branding through content strategy how leaders can batch-create video content efficiently the real ROI of personal branding: leads, partnerships, and visibility how to avoid the trap of hiding behind a logo and start showing up online ----- About our guest, Alan McClaren: Alan is a personal branding expert and co-founder of STRATA Originals. He was CEO of marketing agency - InfinityComm. He's a long time member and officer of Young Presidents' Organization, YPO. Learn more about STRATA Originals at: https://strataoriginals.com/ Get your free worksheet to clarify your personal brand: https://strataoriginals.com/elevate-your-brand-1 Connect with Alan on Linkedin https://www.linkedin.com/in/alanmclaren/ ----- Key Lessons from this Conversation with Alan McClaren: Everyone Has a Personal Brand—Most Just Aren't Leveraging It Brand DNA Is the First Step to Unlocking Personal Clarity Video Is the Most Authentic and Scalable Communication Medium Personal Branding Is About Giving, Not Performing Executives Have a Responsibility to Share Their Wisdom Publicly Your Story Is Your Protection—No One Can Argue With Lived Experience Posting Video Content Builds Trust Before the First Conversation You Can Batch Video to Make It Easier and More Efficient You Don't Need to Be Perfect—You Need to Be You Leaders Who Share Their Perspective Attract More Opportunity ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

IN CLEAR FOCUS: Peter Wilken, known as "the father of Brand DNA," shares insights from his 30+ years of experience, working with iconic brands like Coca-Cola, BMW, and Disney. Peter explains his "Dim Sum Strategy" approach to brand building, the concept of "owning territory in the mind," and the vital components of Brand DNA. He discusses balancing long-term brand building with short-term performance marketing, adaptable frameworks for different market stages, and navigating business turbulence.

Forget everything you thought you knew about branding. It's not your logo, your colour palette, or even your fancy website. True brand power comes from your "Brand DNA" – the psychological core that makes your brand genuinely unique.In this episode, I discuss why most brands get their DNA wrong by focusing on superficial differentiation rather than true psychological positioning. We're witnessing massive behavioural shifts in consumer culture, and this fundamental change needs brands to develop authentic connections with their audiences, built on shared values and genuine relationships.Want to find your market gap and build a brand that truly stands out? Check out The Gap Strategy 5 day Email Course and find the untapped positioning opportunities in your market.Send us a textVisit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagram.com/iamtaraladd/Connect with Tara on https://www.linkedin.com/in/tarajoyladd/Sign up for the Design Mind Theory Email – See how other Brands use psychology to nail their strategies.

KyAlea Monma came into No BS Agencies Mastery firing on all cylinders and she has had incredible results with the actions she's taken. She's been a consistent example of how it is to show up for yourself, your business, and our community. It's been truly inspiring to witness her journey and I'm excited for you to hear her story.KyAlea Monma is a visionary strategist and brand architect, and the founder of HOKU Design Group. With over 20 years of branding expertise, a master's in media design, and a background leading global teams, she helps founders build bold, magnetic brands rooted in their Brand DNA. Through her Master Brand framework, KyAlea empowers service-based businesses to scale with clarity, influence, and unstoppable momentum—turning ambition into action and action into legacy.Tune into this episode to hear:Why and how KyAlea rebuilt her businessThe problem with niching too soon.How being part of the No BS community helped KyAlea define her strengths and own her unique approachHow she found her unique voice in a crowded industryThe changes KyAlea made to put more breathing room in her scheduleLearn more about KyAlea Monma:HOKU Design GroupConnect on LinkedInResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Some brand-creator partnerships feel forced. Others just work. Real Advocacy is the difference.This week, Verity sits down with Francesca Kelly (Co-Founder @ Soru Jewellery) to break down how collaboration, not control, has fueled the brand's growth. No rigid contracts. No paid influencer posts. Just long-term partnerships built on mutual excitement – leading to years-long collaborations, a global audience, and even a viral moment thanks to The Kate Effect™.Here, Francesca gets real on her Founder's journey to share how you can… Find Creators Who Actually Want to Wear Your Brand: Soru Jewellery has never paid for a post. Instead, they gift, reward & collaborate with creators – like Laura Wills (@thefashionbugblog) and Arielle Charnas – who already wear and love their pieces. Keep the Buzz Going After Launch: Forget one-off campaigns. Soru's partnerships thrive long after release day because both the brand and its collaborators keep wearing and talking about the pieces. Let Customer Feedback Shape Product: When fans loved a collection but wanted a lower price point, Soru listened. The result = a second drop that was even more successful than the first. Be Ready for Unexpected Virality: When Kate Middleton wore Soru earrings twice in two days, the press went wild. Francesca shares how they handled the sudden global attention, and what they learned from it.If your brand is looking to build real Advocacy (not just follower counts), this episode is a masterclass in letting go of control – and winning because of it.Turn it on. Take notes. Start collaborating like you mean it.Chapters00:00 – Why Brand-Creator Relationships Need Trust02:09 – How Soru Jewellery Built a Creator Network Without Paid Posts07:49 – Common Challenges in Creator Partnerships (& How to Solve Them)10:56 – Why Customer Feedback Shapes Soru's Approach14:32 – The Evolution of Brand Advocacy & Long-Term Collaboration16:26 – How Social Media Drives Growth Without Ads21:04 – Soru Jewellery's Founder Story: From Idea to Global Brand23:58 – Community-Led Growth: Why It Works for Soru28:00 – The Reality of Content Creation as a Founder30:09 – Finding New Opportunities in Emerging Markets31:40 – Taking the Leap: Why Soru May Open a Physical Store35:53 – The Kate Effect™: When a Royal Wears Your Brand38:51 – How Soru Keeps Customers Coming BackRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Francesca:Via Soru's Instagram Via Soru's TikTok 

In this episode of Scaling Expertise, I'm sitting down with Suzanne Tulien, founder of Brand Ascension and a self-proclaimed "brand clarity expert." With a deep passion for helping professionals uncover and articulate their unique value, Suzanne shares how she empowers businesses and solopreneurs to harness the power of authentic branding to stand out and scale.Key Takeaways from the Episode:Branding vs. Marketing: Branding is about defining how others perceive you, while marketing is how you communicate that brand. Without a clear brand, what are you marketing?Personal vs. Business Brand: For small businesses, personal and business branding often overlap. Suzanne explains how to align your unique traits with your business values.The Power of Niching: Scaling isn't about doing more—it's about focusing on a niche. The more specific you are, the bigger your opportunities become.Want to dive deeper?Check out Suzanne's Personal Brand Presence course at personalbrandpresence.com or learn more about her work at brandascension.com.I loved this conversation and hope it inspires you to define your brand and scale with clarity!More About Our Guest:For 30 years, Suzanne has been inspiring and driving personal & organizational brand alignment through internal brand definition, stakeholder engagement, process & customer service alignment.Suzanne is co-pioneer of the proven, step-by-step, Brand DNA methodology & transports her clients & audiences into a refreshingly brand-conscious, authentic and inspiring way of being.As co-author of Brand DNA: Uncover Your Unique Genetic Code for Competitive Advantage, & author of Personal Brand Clarity, she is helping to pave the ‘alignment highway' for business growth through conscious, internal brand definition and coherence. As a dynamic, high-energy speaker and certified trainer in accelerated learning methodologies, Suzanne is leading business growth with advocacy, intention, engagement & purpose.Connect with Our Guest:WebsiteLinkedInCharity: Sue's GiftConnect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.LinkedIn: www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Paphos by MountaineerA Team Dklutr production

This week on the Life at NEXT Podcast we were joined by Anouska, to talk about ‘The Set'. Learn about the brand's evolution, expert product sourcing, and tips for joining their dynamic team. Discover why value doesn't have to look cheap! 00:00 Intro 00:02 Discovering Fashion Buying Path 00:15 University Courses for Buyers 00:36 "The Set" 01:12 Brand DNA and Target Market 02:01 Focus on Capsule Wardrobes 03:06 Product Pack Offerings 04:33 Anouska Career Journey 05:52 Fast-Paced Buying Environment 06:11 Dynamic Role Across Product Categories 07:58 Personal Growth and Department Expansion 08:47 Thriving in High-Pressure Roles 12:22 Career Opportunities at Next 13:03 Creating a Capsule Wardrobe 14:00 Managing Small Team Shoots 14:20 Role Expansion as an Assistant Buyer 15:00 Unique Buyer Opportunities 15:33 Skills Development & Fast-Paced Growth 16:10 Launching a Brand from Scratch 17:05 Rebranding Amid Production 18:20 Embracing Adaptability & Problem-Solving 18:55 Staying Innovative at Next 19:56 Understanding Licensing at Next 21:00 Next's Expertise in Kidswear 22:10 Leveraging Market Gaps with New Brands 23:18 Multi-Pack Strategy for Customer Value 24:30 Strategic Buying for Quality and Affordability 25:40 Balancing Quality and Value 26:15 Brand Loyalty and Customer Trust

Have you ever stopped to think about what your personal brand says about you? Like, what's the vibe people get when they hear your name or see your work? If you're scratching your head or feeling a little uncertain, don't worry—you're not alone! And this week on The Happy Hustle Podcast, we're diving deep into the art (and hustle) of building, growing, and monetizing your personal brand.My guest for this episode is none other than my amazing wife, Steph Jack. Yep, we're teaming up to share some serious insights on personal branding—because who better to talk about building a brand than the one who knows you best, right?Your brand isn't just about fancy logos or catchy taglines. It's about who you are at your core—your brand DNA. Steph and I break down how understanding your unique strengths and passions can help you create a personal brand that's both authentic and impactful.We also dig into identifying your avatar (aka your ideal customer or audience) and pinpointing the specific problem you solve for them. This is where the magic happens, folks! When you align your personal experiences with the needs of your audience, you create a brand that resonates and delivers real value. Steph and I talk about the phases of building a brand, from strategy to execution, and how aligning your mission, vision, and values keeps you grounded.We also touch on the challenges of parenthood (shoutout to all the hustling parents out there!) and maintaining harmony between your professional ambitions and personal life. Spoiler alert: It's not always easy, but it's absolutely worth it.Whether you're just starting out or you're ready to scale, this episode is packed with value bombs to help you crush it in the personal branding game. In this episode, we cover: 00:00 Introduction to Personal Branding and Its Importance03:00 Understanding Brand DNA and Its Significance05:54 Identifying Your Avatar and One Word Problem09:13 Exploring Uniqueness in Problem Solving11:55 Revenue Streams and Business Models15:13 The Role of Personal Experience in Branding18:03 Building a Circular Economy in Your Business21:06 Brand Builders Group: Programs and Impact33:20 Brand Strategy and Curriculum Overview36:33 Phases of Personal Branding and Business Growth39:45 The Importance of Strategy in Business41:56 Building a Personal Brand for Freedom43:49The Trust Factor in Personal Branding45:42 Quality Over Quantity in Followers48:01Exploring BrandBullet and Personal Branding Calls49:53 The Mission of Service in Personal Branding51:40 Balancing Parenthood and Professional Life58:10 Personal Branding in the Entertainment Industry01:04:16 Final Thoughts on Personal BrandingWhat does happy Hustlin mean to you? Steph Happy Hustlin means to me that I am living my life in full alignment with my mission and my vision. And so what that is for me is raising consciousness. And that's coming into raising consciousness through motion picture.Connect with Stephhttps://www.facebook.com/stephanie.hernandez.737https://www.instagram.com/iamstephjack/ Find Steph on this website: https://freebrandcall.com/sj/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Course https://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventure https://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers https://bioptimizers.com/happyIf you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. 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Let's get real: with so much noise online, how do you build a personal brand that sticks? It all starts with relationships. In this heartfelt episode, Jeremy Weber and I chat about how to show up online and off with authenticity and intention. We're spilling the tea on creating content that actually serves, engaging in a way that feels natural, and finding your lane as a thought leader. Ready to stop chasing vanity metrics and start building something that lasts? Jeremy Weber Founding Member & Senior Strategistbrandbuildersgroup.comhttps://www.instagram.com/thejeremyweber/https://www.linkedin.com/in/thejeremyweber/Join our exclusive email list and unlock even more valuable insights, expert advice, and bonus content to enhance your relationship superpowers. —sign up HERE today!Connect with Barb BettsInstagram: @barbbettsFacebook: @barbarambettsYouTube: youtube/@barbbettsWebsite: www.barbbetts.comLet's Stay in Touch!https://www.liinks.co/barbbettsBarb Betts is a sought-after keynote speaker, seasoned real estate expert, passionate educator, and the CEO of The RECollective, a thriving boutique brokerage in Southern California. Barb has delighted countless stages including, Inman Connect, WomanUP!, and at the National Association of REALTORS® Annual Conference. Whether she's teaching on referrals, authenticity or leveraging relationships, Barb brings an honest, compassionate, and transparent approach to every single stage. As a real estate professional, with over 20 years experience, Barb has mastered the ever changing real estate landscape and the balance of running a vibrant brokerage. Through her signature course, Real Estate By Relationship®, Barb educates business builders on the exact systems, proc...

How can discovering and sharing your uniqueness authentically transform your personal brand and impact the world? Jerome Myers and Alan McLaren dive into the essence of personal branding, exploring how unlocking your "Brand DNA" can help you build trust, foster meaningful connections, and align your online presence with your true self. Through powerful stories and practical strategies, Alan reveals how giving authentically and embracing your individuality can open doors to opportunities and deeper relationships. Tune in to uncover how to harness your uniqueness and create a brand that truly reflects who you are. [00:00 - 03:35] The Power of Personal Branding Personal branding builds trust quickly and fosters meaningful connections "Speed of trust" through personal branding leads to deeper relationships Finding your uniqueness is key to serving others effectively [03:36 - 11:11] Discovering Your Brand DNA Start with introspection to uncover your unique qualities The "Brand DNA" exercise aligns self-perception with how others see you Authenticity is crucial—stop wearing "masks" and embrace your true self [11:12 - 18:23] Giving as a Brand Philosophy Adopt a "give, give, give" mindset in a world focused on transactions Knowing your audience and balancing interactions with "takers" is essential Authentic giving builds trust and creates a lasting impact on others [18:24 - 25:45] Overcoming Fear and Taking Action Fear is irrational—most concerns never materialize Begin small: start with comments and engagement to ease into content creation Practice builds confidence; you don't need perfection to make an impact [25:44 - 42:59] Practical Strategies for Branding Batch content creation to maintain consistency and improve efficiency Match your content format to your platform for optimal engagement [42:00 - 47:24] What's Next for You? Personal branding unlocks potential, not just visibility Leaders and entrepreneurs should see branding as a tool for impactful transitions Begin with small steps; grow and refine as you gain confidence Key Quotes: "Your personal brand is what people say about you when you're not in the room." - Alan McLaren "If you don't do anything, nothing will change. The first step is always yours to take." - Jerome Myers Connect with Alan! Website: https://strataoriginals.com/ LinkedIn: https://www.linkedin.com/in/alanmclaren/ LEAVE A REVIEW + help someone who wants to expand their business growth by sharing this episode or listening to our previous episodes. Dreamcatchers is a welcoming group focused on personal growth rather than fitting into a specific demographic. It attracts a diverse crowd from various backgrounds and ages, united by the desire to achieve more. Learn more at https://exittoexcellence.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Building Billions, I had the incredible opportunity to sit down with a true business legend, Happ Klopp, the founder of The North Face. We dive deep into what it really takes to build a brand that not only stands the test of time but also continues to thrive in a rapidly changing world. Happ shares his remarkable journey of creating one of the most iconic outdoor brands and the leadership principles that guided him along the way. We also talk about the power of having a clear vision, aligning your team with that vision, and never losing sight of your core values. From scaling companies to billions and navigating the inevitable challenges of growth, Happ and I unpack the strategies that have driven our success. If you're serious about growing your business and building a lasting legacy, you don't want to miss this conversation.Support the show: http://cardoneventures.comSee omnystudio.com/listener for privacy information.

This episode was inspired by a recent conversation with a client. She is someone who I would call a hidden gem because she is so talented at what she does. We were having a great Brand DNA call and I was learning so much from her, I just loved chatting with her. Unfortunately that was not coming across on her Instagram, which is where she gets the majority of her clients from. And that wasn't coming across. Not to say that her Instagram wasn't feeling friendly or approachable or wasn't showing her knowledge.  The level of human that she actually is was not being reflected on social media and that was a huge missed opportunity. And that is what we call a hidden gem brand - where the only people who know how epic you are, are the people who have taken the leap of faith to work with you.What I cover in this episode:Two ways to build brand authorityWhat it means if you are regularly attracting non-ideal clientsThe importance of showcasing your knowledge and personality on social mediaHow to connect with your audience on a deeper levelJump into Big Deal Brand here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

In this episode of CMO Conversations, WARC's Anna Hamill talks to LEGO's global chief product and marketing officer, Julia Goldin, about how LEGO stays relevant across generations, the gaming boom, brand safety in digital worlds and much more.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Today's guest on the podcast is Yasmine, founder of Mood Craft Designs. Yasmine, a driven Algerian designer, is a mindset advocate and she is fueled by a passion for details, specialized in crafting brand identities that resonate deeply with their audience. In this episode we cover topics like: Being confident isn't necessarily born, it's something you build Saying YES and opening yourself up to creating opportunities Building the courage to show up online and the authentic side to posting on social media How, Making your vision, your why and purpose bigger than yourself, can help pul you through your biggest fears Find your unique brand voice and identity Your “permission slip” to Not work with clients or projects who don't feel right to you Attract the people who share your values, and repel the people you don't want to work with A boost to give you the courage to stand out and be uniquely you SHOW LINKS: https://www.moodcraftdesigns.com/ https://www.moodcraftdesigns.com/contact FOLLOW YASMINE ON INSTAGRAM at https://www.instagram.com/moodc_design/ Download the FREE guide "7 Steps To Manifest Anything" here: https://livness.com/7steps

In this episode of The Self-Employed Life, I had the pleasure of speaking with Peter Wilkin, a branding expert, about the importance of understanding personal brand DNA. Peter shared valuable insights on the components of brand DNA, including role, beliefs, promise, benefits, spirit, and icons. He emphasized the significance of brand DNA as a compass that guides individuals through turbulent times in their self-employed businesses. Peter's concept of brand DNA as a life jacket in rough seas resonated with me, highlighting the importance of anchoring oneself in personal values and beliefs. Overall, the episode provided a compelling perspective on the role of brand DNA in navigating the complexities of personal branding and business success. Peter, a veteran of the advertising golden era, led agencies for Ogilvy, Leo Burnett, and BBDO across global hubs. As Head of BBDO Asia Pacific, he oversaw 14 markets, shaping iconic brands like Coca-Cola and IBM. Now, through Dolphin Brand Strategy, he guides clients in brand and strategic planning, sharing insights from his book "Dim Sum Strategy" and speaking on unleashing creative thinking for impactful change. A family man based in Vancouver, Peter enjoys globetrotting, sports, and wildlife, especially otters, tigers, and, of course, dolphins. And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Peter Wilken, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – https://www.peterwilken.com/ Peter Wilken on LinkedIn (@peterwilken) Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources– The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Welcome to the final episode of my Brand DNA series. Today we're really diving into how to use what you've learned in your Brand DNA work and apply it to your business. My issue with traditional brand strategy is that it's done and then sits to the side collecting dust and not being utilised. If we don't implement it, there's literally no point to having that information, no point to doing the brand strategy in the first place if it's not being actioned.What I cover in this episode:Why traditional brand strategy doesn't cut it any moreImplementing your brand DNA into all areas of your businessThe importance of consistency when it comes to social mediaExperimenting with your social media strategyBook your 1:1 Brand DNA workshop here.Access the self-paced Brand DNA workshop here.Book your content and messaging session here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Welcome to episode two of my Brand DNA series. I'm really excited to dive into this one because it is all about what actually goes into your brand's DNA. As I mentioned in the last episode, the whole point of brand DNA is to identify your brand's uniqueness and special sauce. What makes your brand different? What makes it you? Just like with everyone's DNA, everyone has their own unique set of DNA. No two humans on the planet have the same DNA - unless they're twins. It's exactly the same with our brands and this is what I just want you to keep front of mind. What I cover in this episode:How to think deeper and discover what makes your brand differentThe importance of consistency across everything you doStructuring your brand narrativeAnalysing your competitors but not in a traditional senseBook your 1:1 Brand DNA workshop here.Access the self-paced Brand DNA workshop here.Grab the free brand story workbook here.Book a discovery call with me here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you in my head"?   In this episode, I share just one of the many strategies we share in our signature copywriting program: Wordfetti Your Words, for you to uncover the language to use by "ethically" lurking at your competitors (yep, you heard me!) ___   Doors to our only live intake of WYW for 2024 are CLOSING TODAY.   Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.   Join us now: www.wordfettigroup.com/wordfettiyourwords    

I am celebrating reaching my 70th episode with a new mini-series called Brand DNA! I'm really excited to dive into this because we are exploring the strategic side of brand building, and how you can implement and apply this to your own business. I do feel like this is one of the biggest things that people miss when it comes to building their brand, they just go for it without much thought or strategy. I believe that the strategic side can ultimately make or break a brand, so that is what we are going to cover in this series. Let's get into it!What I cover in this episode:How I define Brand DNA and what it means to meThe power of your brand's uniquenessSome things that I don't agree with when it comes to traditional brand archetypesWhat to focus on to find your brand's unique DNAJoin the waitlist for The Brand Lab here.---Join Studio Society here. Enrol in my brand strategy mini-course, Be That Brand.Want to work with me? Book a free consult call here!---Connect with Alex: @havenstudiocowww.havenstudio.com.auFollow the podcast: @brandologypodMake sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties

Overthink, second-guess and find yourself smashin' that backspace button every time you have to write about your business? This episode is for you. Inside I dive into the ONE thing you must do first if you find yourself overthinking, and 3 shifts in your mindset you can take so help you go from blank Google Doc, to writing with more flow.   ___   Doors to WYW are officially OPEN!! Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.   We won't be reopening until mid-2025 so if you're ready to nail your communications? THIS IS IT!   Join us now: www.wordfettigroup.com/wordfettiyourwords

Brand DNA, Brand Strategy, Brand Guide, Brand Book, Brand Bible. You've heard it all, but what EXACTLY is a Brand DNA?   In this episode, I dive into what a Brand DNA is, what a Brand DNA should include, and the 3 big ways it can help you level up your business and sales.   PS. Creating your Brand DNA is somethin' we dive into together in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.   ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

If you're lurkin' the description of this podcast, chances are you already KNOW it's important that your brand has a brand voice. But perhaps, you don't know how to crystalise it or where to begin.   In this episode, I share with you the 3 KEY questions to ask to ensure your brand voice is strategic and is created to attract your ideal audience and 3 KEY actions you can take to uncovering your unique voice.   PS. Brand voice is just one of the key elements we cover in the Brand DNA process in our 12-week live group mentoring program, Wordfetti Your Words. We will be opening doors for enrolment this month. Don't want to miss out?! Join the waitlist here: wordfettigroup.com/wywwaitlist.     ___   ***Our uber transformative popup experience The 3 Day Copy Confidence Challenge is BACK in 2024. 18. 19. 22nd of April, join us LIVE over these 3 days and learn how you can translate the thoughts out of your head onto paper fast, and write more persuasively.   Grab your ticket now at wordfettigroup.com/challenge***

What is meant by brand value and why is it important to know your brand DNA? People and organizations often buy from you first, before they buy your product, service or organization. Brand value describes the value of brands based on the implication that the products and services with a well-known brand will generate more money and profit than those with a less well known name.Brands influence and strengthen, while creating loyalty. It's more than your logo, tagline or slogan. 3 Components of Brand DNA:1. Self-Awareness2. Defined Goals3. Consistent GrowthOur encouragement and CTA:Journal, refine both your Mission Statement and Elevator Pitch.Keep speakingConnect with us on LinkedIn and Thank You for your continued support of our programs through our Patreon TwinsTalkItUp, with sponsorships and for sharing our platforms.--- more ---If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice. Together, we will explore tips and tools to increase both your influence and value. Along the way, let's crush some goals, deliver winning sales pitches, and enjoy some laughs.Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.Support and Follow us:YouTube: youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6gInstagram: @twinstalkitupInstagram: @dsbleadershipgroupTwitter: @dsbleadershipLinkedIn: linkedin.com/company/twins-talk-it-up/LinkedIn: linkedin.com/company/dsbleadershipgroup/Facebook: facebook.com/TwinsTalkitUpFacebook: facebook.com/dsbleadership/Website: dsbleadershipgroup.com/TwinsTalkitUp

In this power-packed episode of the Kaya Cast Podcast, we had the chance to sit down with seasoned branding experts, Andrew DeAngelo and Christopher Peak, the principals of Pipeline. With over 30 years of combined experience in helping businesses elevate their identity in the market, Andrew and Chris share insight into why building a strong, authentic brand is decisive for businesses looking to excel and scale.We shed light on both ends of the spectrum - businesses that have nailed their branding like 'Cookies' renowned for their authenticity, focusing solely on urban youth stoners, and companies like 'Rise' catering to a diverse demographic. Andrew and Christopher underline the need for businesses to rise above the mold and curate an identity that resonates with their customer base.Topping it all off, Andrew and Chris illuminate the way forward for businesses looking to refine their brands with their Brand DNA workshop. Providing a detailed outline on how this workshop could help cannabis startups create an identity that engages the right customer base.Join us for this conversation, and walk away with actionable tips on turning your cannabis business into a recognizable and well-loved brand in the marketplace. Find out more about Pipeline at:https://andrewdeangelo.com/https://www.linkedin.com/in/christopher-peak-design/https://www.linkedin.com/in/andrewdeangelo/https://www.instagram.com/acv.consulting/https://www.instagram.com/andrew_deangelo/https://twitter.com/andrew_deangeloFind out more about Kayapush at:https://www.kayapush.com #branding #marketing #dispensarylife #kayapush

Legacy fashion brands have plenty of gravitas. They are the industry's titans. But what becomes of them when nostalgia can't sustain relevancy?A rewriting of brand DNA is needed. To become modern, playful, and cool, every brand must break fashion's traditional rules. While you're not an anarchist, ripping them up for the sake of it, you will rebuild a brand that knows where it stands; in relation to the culture, the consumer, and the category again.Ana knows the secret to doing that.In this episode of Building Brand Advocacy, Paul sits down with aspiration Guru & Chief Brand Officer at ESPRIT, Ana Andjelic. Author of ‘The Business of Aspiration' and creator of ‘The Sociology of Business' newsletter, Ana shares authentic advice from her vast experience building brands with a culture-first approach. As the ex-CBO of Rebecca Minkoff, ex-CMO of Mansur Gavriel, and ex-CBO of Banana Republic – where she led the label's iconic rebrand in 2021 – no-one is better placed to help reinvent your fashion marketing strategies.With advice for finding creators as you would friends and tactically translating your brand's values in every campaign, Ana reminds fashion Brand Builders of something many forgot. If you're in fashion, you're in the business of fun. Discover Ana's vision for bringing brand & performance marketing together (like she successfully did at Banana Republic and ESPRIT), the brands she sees injecting a healthy dose of playfulness (Corteiz, Jacquemus, or Casablanca anyone?), and how B Corp's philosophy of betterment can be built into any brand's strategy.Tune in to hear why shortcuts to customer acquisition never work, and why playing the long-game always will.Rate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Ana:Ana's LinkedInAna's Instagram, Threads, and XSubscribe to The Sociology of BusinessRead The Business of Aspiration Hosted on Acast. See acast.com/privacy for more information.

Whether singing live, reading to the masses, or hosting a range of gigs in her drag excellence, Pickle (Weakest Link, Dodgeball Thunderdome, Tyler Perry's Sistas) lays out key points in how to build your brand with authenticity. Our guest and drag extraordinaire has partnered with the Academy Museum, City of West Hollywood, Independent Shakespeare Company, LA County Library, LA Public Library, LACMA, Outfest, Tinder, and the list goes on! Don't miss great advice with insightful lessons on expanding a brand through community engagement! Want to be featured on the pod? https://docs.google.com/forms/d/e/1FAIpQLScGSAuXcPkCkdx3qoWiG1trcQYzksClzVes4u7YXcR2td9ALg/viewform Want to send a voice message? https://www.speakpipe.com/DamselsintheDMs Want to pitch a guest or topic? https://www.damselsinthedms.com/contact.html

Scott Reames isn't just a historian; he personifies Nike's rich legacy.From 1992 to 2021, Scott dedicated himself to meticulously documenting the extensive history of Nike, becoming the company's first-ever historian. His profound efforts went beyond mere documentation; they laid the foundation of Phil Knight's highly acclaimed memoir, "Shoe Dog," unraveling the story of Nike's evolution from its humble beginnings as Blue Ribbon Sports. Through nearly three decades of unwavering dedication, Scott didn't just document history; he became an integral part of it, amassing a wealth of knowledge unmatched by others. His role was pivotal in organizing the myriad artifacts that narrate the tale of this iconic shoe and apparel giant.As we turn the pages of athletic innovation with Scott Reames in our podcast, we step into a world where the past meets the present. Scott's work with Phil Knight on "Shoe Dog" has become synonymous with the brand's narrative and brings a deep-seated understanding of Nike's brand DNA. This isn't just a journey back in time; it's an exploration of how the essence of brand DNA is central to nurturing a robust company culture, especially for a behemoth like Nike with a sprawling tapestry of design and innovation. In this episode, we're not merely revisiting Nike's illustrious past; we're delving into the core of brand preservation and its critical role in driving a legacy brand like Nike forward into a future filled with boundless potential. Join us as we unravel Nike's narrative threads alongside Scott, uncovering how a profound appreciation of a brand's heritage is instrumental in propelling it into a future teeming with endless possibilities.

Iconic brands are those who have become household names and dominated the market for a long time. But reaching such a point and maintaining this status is easier said than done. Gabriel Cohen sits down with Ian Stewart, CMO of Wedge Brands and Xcel Wetsuits, to discuss how the biggest brands like Nike and Converse studied the latest trends and integrated them into their marketing decisions and overall business playbook. Gabriel explains how to identify and stay in touch with your core audience, as well as the most important factors to consider when building an influential brand DNA. He also discusses how iconic brands manage to keep up with the ever-changing market, the importance of lagging indicators, and the secrets behind managing well-rounded teams.Love the show? Subscribe, rate, review, and share! https://www.monigle.com

Know what you want to say but don't know HOW to say it?! This episode is for you because chances are? You haven't clearly articulated your brand personality and voice. In this episode, I dive into: The difference between brand voice and brand tone of voice; 3 of the biggest mistakes I see businesses and organisations making when it comes to brand personalities and curating a unique verbal identity (and what to focus on instead to future proof your brand) What you should include when it comes to documenting your brand voice. Curating a unique brand voice and documenting your Brand DNA is one of the key phases in our signature copywriting and sales psychology course Wordfetti Your Words. Doors are closing soon, and won't reopen until later in 2024. Ready to finally write words that connect compel and convert? Sign up here: wordfettigroup.com/wordfettiyourwords Enjoyed this episode? Don't forget to follow me on @anitasiek and the team at @wordfetti  

Hispanic Heritage Month has arrived and what better way to rise up and celebrate than with Yessy Downs, a guru of defining, uplifting and empowering Latino entrepreneurs through today's inequitable landscape.Yessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin', Burger King and Samsung, Yessy's passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.Created on a foundation of community and inclusivity, our goal is to uplift and support members of our BIPOC, Queer, women and disabled communities with the power of words. We believe that a person who doesn't get you, has no business writing for you, so we pair our clients with writers who share their views and experiences, in order to create copy and Brand Voices that are authentic and true to who they are. Simply put: we get you, so we gotchu. Recorded May 25, 2023Connect With YessyWebsiteInstagramConnect with NopaleraWebsiteInstagramTik TokJoin Sandra's Entrepreneurial NewsletterAsk a business question

In this episode, we continue of our conversation with award-winning branding expert Mike Jones, and dive deeper into the essence of remarkable brands. Host Bryce McNabb and guest Mike Jones, CEO of Resound, explore the fundamental components of your brand DNA and how to unearth it. Discover the importance of identifying your brand by understanding your ideal customers, embracing your core uniqueness, and polarizing to magnetize your audience. Explore the three vital components of your brand DNA: core values, personality, and story. Learn how to harness your visual and audio identity to amplify your message and embrace a big vision. Tune in to this episode for invaluable insights into crafting an authentic and remarkable brand.

Where branding came from and that it's now so much more than just logos & colour palettes in the modern business world, and we've got the pro, Darby Lyndon here to tell us all about it.  You'll learn: How to infusing your branding through your messaging Why branding is so much more than the logo, it's the feel and the vibe If procrasti-branding actually a vibe About getting clear on your Brand DNA and target audience What people are missing in branding Connect with Darby on her website https://www.darbylyndon.com/ or on Instagram @darbylyndon Check out our new website! www.girlsgottawork.com If you loved this episode as much as we did, share it with your biz besties and leave a review - we love the love!  ❤️ Jordan & Hayleigh Follow us on Instagram @girlsgottaworkpodcast and TikTok @girlsgottaworkpodcast.Join our Girls Gotta Work Facebook Group This podcast was produced by Good Chat Media

Identifying your unique purpose and developing your personal brand are two of the most important, yet challenging, components of being an entrepreneur. Without a clear North Star, you're doing a disservice to all of your potential customers that are in need of your message.To help us distill our personal brand is Rory Vaden, a New York Times bestselling author, Half of Fame speaker, and co-founder of the Brand Builders Group. Rory helps mission-driven messengers become more well-known and make more impact. In fact, Rory and his team helped me develop my personal brand, including the SUPER Model framework that I've taught to thousands of entrepreneurs. In our conversation, Rory shares his best advice for entrepreneurs, including his Brand DNA Formula that will help you uncover and monetize your uniqueness. Show Notes:3:05 - How Brittany and Rory worked together before becoming friends5:04 - What is Brand Builders Group?6:03 - What inspired Rory to become a speaker?9:35 - How does Rory define personal branding?13:04 - The best advice Rory has ever received 18:42 - The Brand DNA formula that Rory and BBG has developed20:55 - How Brittany answered the first 2 questions in the Brand DNA Formula  to develop her content24:40 - Questions 3-4 of the Brand DNA formula26:07 - “You are most powerfully positioned to serve the person you once were.”28:10 - The problem that Brand Builders Group solves and how it connects to Rory's origin story33:05 - How to get a free call with Brand Guilders Group - freebrandcall.com/brittanyhodak33:04 - The 5 ways to monetize a personal brand 37:06 - The 6th and final question in the Brand DNA formula and the DARES acronym37:55 - The difference between growth and scale40:00 - There is no fear once the mission to serve is clearwww.freebrandcall.com/BrittanyHodak

Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this week on the On Brand podcast. About Michele Arnese Designed in Italy and assembled in Germany, Michele is a self-driven strategic and creative thinker with a strong entrepreneurial approach: he founded the worldwide leading Sonic Branding Agency amp in 2009. In the field of audio branding, he's considered one of the world's foremost experts, with clients including Mercedes-Benz, Mastercard, Deloitte, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group, and a range of international awards for his work with amp (among others, four Red Dot Awards in a row and an ADC in silver). He's a member of the prestigious Audio Branding Society and also a Guest Professor at the renowned design university NABA/Nuova Accademia delle Belle Arti in Milan, where he teaches Sound Branding for the Master's Certificate in Sound Design. Episode Highlights “Every brand has a sound. The question is who defines it?” Michele began our exploration of sonic branding with this truth bomb. Is audio branding more of a thing now or has it always been there? “You're probably asking the wrong guy,” joked Michele, who's run an audio branding agency since 2009! “But the fragmentation of the brand ecosystem is a big part of the recent activity.” Where do you start with sonic branding? “We had to invent a process. First, you have to analyze the brand. Then we develop sonic principles based on this. We then create mood boards that reflect what we call the sonic brand DNA.” Michele shared how the amp team worked with Mastercard on their new point-of-purchase sonic identity system. Want to hear more about this? I chatted with Mastercard CMO Raja Rajamannar about this here on the On Brand podcast. Listen now. What's one thing we can do to start our own audio branding journeys? “Open up your brand,” stresses Michele. “Everyone thinks they're a DJ but you need to start with a design-oriented process supported by data.” What brand has made Michele smile recently? As Michele noted, it's great when a client can make you smile. He shared a smile from the Super Bowl work his team did for Avocados from Mexico. To learn more, go to ampsoundbranding.com and connect with Michele on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Your brand is what people perceive of you to stay in their hearts, minds, and wallets, and what they say about you when you're not in the room. In this episode, Pete Sena, Founder of Digital Surgeons, tells about branding, and how you can find your brand DNA and become a category of one to #getnoticed.Pete also shares how Digital Surgeons entrepreneurs, like you, find your brand DNA through their DNA Brand Framework and how this brand DNA can help you be more impactful with a 30-second to 2-minute storytelling pitch of your company/services. He also shares the importance of identifying, and how you can identify, the 'Intersect' point between your customers' pain points and your company's/business' promise land. And lastly, how he gets himself and Digital Surgeons #getnoticed by differentiating themselves from other brand consultancy agencies and providing 'proofs'.Prowly - the media relations platformProwly has everything you need to get your PR work done.Descript is what I use to edit the show.All-in-one audio & video editing, as easy as a doc.Social listening - google alert killer!Generate leads and market your product using social listeningGraphic design toolbox - VismeCreate visual brand experiences for your business whether you are a pro designer or a total novice.Post-production, transcript and show notes by XCD Virtual Assistants Support the show

Learn how to define your brand dna with strategy tools from award winning brand strategist Peter Wilken, author of Dim Sum Strategy.

Leaders have to grapple with the reality that they're never going to be able to control everything that happens at work. That's why it's so important to create an environment where everyone feels safe and comfortable speaking up, whether it's about a new idea or a problem they're experiencing. I've seen firsthand how companies can fail to foster this kind of culture—and it's not pretty. When people don't feel like their voices matter, they become disengaged and less productive. In this podcast, I talk with Brandy Little, CEO of Brand DNA, about what culture looks and sounds like and how every voice matters to the health and growth of the company. 

In today's episode I talked to Josh Storey, Managing Principal of Storey Program Management. Ossa Studio worked with Josh early this year, helping to develop his company's Brand DNA , Brand Identity and Website.  Josh and his team are bringing a high level of expertise and authenticity to the project management profession, I'm proud and excited about their work and the future of this fast growing firm. https://www.instagram.com/p/ChACYj4Okd4/   Podcast Instagram Jack on Instagram More info about the podcast

Like you; Brand Clarity Expert, International Speaker, and Author, Suzanne Tulien, notices the variety of creative ways people are ‘branding' themselves both consciously and unconsciously. But, is a successful personal brand the result of powerful marketing? When the hype subsides, what keeps a good personal brand going strong? What is the real secret to personal brand growth and leadership? With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne's inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way companies and personal brands elevate their value position and actually reduce marketing costs while growing market share. Suzanne has been interviewed on podcasts all over the world. As an international speaker and certified trainer she thrives in front of live audiences and in virtual environments. As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization's Genetic Code to Competitive Advantage, also published in China, and her latest book Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For…she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT! So, get CONSCIOUS and be INSPIRED to GROW…. Learn More: www.BrandAscension.com www.Facebook.com/Brandascension Brand Ascension Book

When it comes to personal branding I often encourage clients to think about their Why first. Their purpose. But my guest this week, Suzanne Tulien, made me think about this differently and actually finishes her personal brand process with Why. Why you've got to check out this episode: Find a methodology that helps you with brand clarity, so you can scale and grow regardless of market and economic conditions. Discover three essential characteristics that will drive success for your brand. Know what makes you stand out from the rest and, most importantly, how to build a connection with your audience so they take action with you. Most entrepreneurs are marketing even before defining their brand. No wonder they're wasting money, time, and effort on something that isn't working. How can you create a brand that stays around and lives through outside forces beyond one's control? Today on this episode of the REI Branded podcast, Suzanne Tulien shares the clarity and DNA that should be embedded in your brand makeup for an unshakeable foundation. Added to that are the essential characteristics and elements that make your brand stand the test of time. She also doubles down on the importance of focusing on one's unique attributes, letting them consistently stand out in what you say and do, making you relatable to people. That way you don't chase clients, instead they will come to you. 3 Rs Read Resource Reflect: Read/Listen: Huberman Lab podcast Resource: Slido Reflect: "Marketing might get you prospects in the door, but it is your brand that keeps them coming back." - Suzanne Tulien Suzanne Tulien is a Brand Clarity Expert and Founder of Brand Ascension. She is also an International Speaker and Author. Like you, Brand Clarity Expert, International Speaker, and Author, Suzanne Tulien, notice the variety of creative ways people are 'branding' themselves both consciously and unconsciously. With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne's inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way for companies and personal brands to elevate their value position and reduce marketing costs while growing market share. Suzanne has been interviewed on podcasts all over the world. As an international speaker and certified trainer, she thrives in front of live audiences and virtual environments. As an author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization's Genetic Code to Competitive Advantage, also published in China, and her latest book Personal Brand Clarity: Identify, Define, and Align to What You Want to Be Known For…she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT! FREE Personal Branding Toolkit: https://brandascension.com/kickstarter-tool-kit-for-brand-building/ Online Course: www.PersonalBrandPresence.com Connect with Suzanne Tulien: Website: www.BrandAscension.com YouTube Channel: https://www.youtube.com/channel/UC0Xr8GUiQsriW9BYIhQuQ0g/ Check out Suzanne's personal about section mentioned on the podcast Topics Covered: 03:04 - How does branding differ from marketing? 06:01 - A methodology she uses to help with brand clarity 08:28 - The recipe for your brand's demise 09:33 - Maintaining brand consistency even as you grow and scale 11:56 - Deep dive discussion on the three characteristics that help ensure your brand DNA's success 17:14 - How everyone already has a brand, and the risk of letting everyone control your brand 18:58 - Getting into your unique set of brand differentiators to relate with your audience 21:38 - Final critical steps in your brand DNA process 24:29 - Why have the 'Why question' at the end of the exercise than at the beginning? 25:41 - 30 things Suzanne suggests you consider focusing on when it comes to your personal branding 27:14 - What makes people reluctant to show up for who they truly are 28:10 - A personal brand she singles out for being consistently inconsistent 29:33 - Favorite podcast that focuses on understanding the self and human body scientifically 33:05 - What speakers and event organizers should focus on now with the world opening up again 35:13 - Favorite quote 35:40 - Where you can get Suzanne's books Key Takeaways: "It's our job as the owner of the brand to get crystal clear, to identify, define, and then align ourselves to that set of perceptions that we want others to have about us or about the brand." - Suzanne Tulien "Your audience is fickle. You can't control them; you can't guess what will happen. Your best bet is to get clear, for the basis of action, on who you are and what you know you can deliver every single day consistently." - Suzanne Tulien "My caveat is, how can you even be authentic if you haven't identified and defined who you are? Your authenticity ends up being what you think others want you to be." - Suzanne Tulien "Think about what does that authenticity mean? Am I trying to please my external environment? Am I really honed in and grounded with my core values and who I know I am?" - Suzanne Tulien "I want to take that deep dive and dig in and really get grounded as to who I am so that I can be in the driver's seat of my own life." - Suzanne Tulien Additional Resource: Are you a real estate investor looking to build your business and stand out from the crowd, and you don't want to wait for all the knowledge, strategies, and how-tos to be slowly delivered to you via this podcast every week? Then I invite you to apply for the REI Branded Audit. That's the process I have created that has already helped dozens of real estate investors to define and develop their personal brands and build their real estate investing businesses. Apply now for your REI Branded Audit. Connect with Paul Copcutt: www.paulcopcutt.com LinkedIn Email: paul@paulcopcutt.com  

As author of The 6 Myths of Small Business Branding, and author of and co-pioneer of Brand DNA; Uncover Your Organization's Genetic Code for Competitive Advantage, and her 3rd book, Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For, she is helping to pave the evolutionary highway for businesses to grow by conscious, strategic design, not by default! She facilitates the Brand DNA methodology (an internal brand identification, definition and alignment process) for her clients across the U.S. We discuss: Unique differentiators to use when describing yourself [02:54] How to start sharing personal information in brand development [07:10] Conscious versus unconscious branding [11:25] How to course-correct when you feel out of alignment [12:40] How clarity can help when going out of your comfort zone [16:10] How to create a brand clarity process [19:11] Learn more about Suzanne at https://brandascension.com/ (https://brandascension.com), https://www.linkedin.com/in/suzannetulien/ (LinkedIn), http://www.facebook.com/brandascension (Facebook) and https://www.instagram.com/brandascensionconsulting/?hl=en (Instagram).

Did you know that 74% of Americans say they are more likely to trust someone if they have an established personal brand? If you want to build a personal brand that will influence more people, this episode is for you. So strap in for a step-by-step personal branding crash course from Rory Vaden.    Rory is a speaker, business coach, NY Times best-selling author, and cofounder of Brand Builders Group. He's worked with clients like Lewis Howes, Luvvie Ajayi, and Rose McGowan to discover what makes them unique and how they can serve others.    Listen to Nathan and Rory discuss: Brand Builders Group national research study on personal branding Why personal branding is the digitization of reputation Why 90% of their clients are people you've never heard of The 3 different types of content strategies  Why results x reach = reputation  The 5 ways to monetize a personal brand  How to discover your uniqueness And much more personal branding advice…       Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.   Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.    For more Foundr content, follow us on your favorite platform:  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Today, we're digging into our Brand DNA, discovering what makes us unique and how best to present it to the market. AJ Vaden joins us to share her expertise and experience! Listen in to continue to pivot, innovate, adapt, and overcome! Episode Resources: Ask Geoff Anything! https://www.speakpipe.com/AMA (Tap Here) Brand Builders Group https://brandbuildersgroup.com/ (Website) AJ Vaden's https://www.instagram.com/aj_vaden/ (Instagram Page) Become a https://www.mortgagemarketing.pro/ (Mortgage Marketing PRO) Member

Meghan Lynch is the CEO of Six-Point Creative, a brand strategy agency that helps family businesses double their business without losing their existing customers or values. As part of her mission to help family businesses breakthrough growth plateaus, Meghan has served as an expert advisor to clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers. Meghan was named an Enterprising Women of the Year in 2019 and enjoys testing her limits as an endurance runner.  In this episode, we discuss: - Combining your values with the purpose of your business - How to efficiently initiate a growth plan for your business - Moving past the fears that hold you back from growth - Placing your brand and story front and center  - Focusing on the frequent touch points of your business - Talking to those that your business serves to learn how to create more growth I hope you will find this episode as exciting and informative as I have. Meghan was so generous to share her better business practices regarding aligning your values with your brand. Please let me know your thoughts! Connect with Meghan Lynch:  Website: https://sixpointcreative.com Connect with Steve Eschbach Websites: https://www.tworld.com/locations/naperville/  https://eschbachassoc.com/  YouTube Channel: https://www.youtube.com/channel/UCWqgICqaSI8xE2GRYY1HWJA  LinkedIn: https://www.linkedin.com/in/speschbach/ Instagram: https://www.instagram.com/steveeschbach/  Twitter: @ SteveEschbach Learn more about your ad choices. Visit megaphone.fm/adchoices

S1E7 – SPECIAL: ShopTalk 2022 Recap – Retail's Great ReunionWelcome to Season 1, Episode 7, a special episode of The Retail Razor Show!For episode 7 we've changed things up a bit and Ricardo and Casey bring you a recap of the ShopTalk 2022 event in Las Vegas, which has come to be known as Retail's Great Reunion! Sure, you've probably heard plenty of recap shows on this year's ShopTalk, but this show doesn't just tell you “what” happened, we also explain “why” it matters and what that means for retail's future.I'm your host, Ricardo Belmar, a RETHINK Retail Top Retail Influencer for 2022 & 2021, RIS News Top Movers and Shakers in Retail for 2021, advisory council member at George Mason University's Center for Retail Transformation, and lead partner marketing advisor for retail & consumer goods at Microsoft.And I'm your co-host, Casey Golden, CEO of Luxlock and slayer of retail frankenstacks!Together, we're your guides on the retail transformation journey. Whether you're thinking digital and online, mobile, or brick & mortar stores, we'll help you cut through the clutter!And big news! Our podcast is holding strong on the Feedspot Top 60 Retail podcasts list! We're sitting strong at #21, so please do give us a 5-star review in Apple Podcasts or Spotify Podcasts if you like the show! With your help, we'll be on our way to a Top 10 spot! Check it out here: https://blog.feedspot.com/retail_podcasts/The Retail Razor ShowFollow us on Twitter: https://bit.ly/TwRRazorConnect with us on LinkedIn: https://bit.ly/LI-RRazorJoin our club on Clubhouse: http://bit.ly/RRazorClubListen to us on Callin: https://bit.ly/RRCallinSubscribe on YouTube: https://bit.ly/RRShowYouTubeSubscribe on Apple Podcasts: https://bit.ly/RetailRazorShowRetail Razor Show Episode Page: https://bit.ly/RRShowPodHost → Ricardo Belmar,Follow on Twitter - https://bit.ly/twRBelmarConnect on LinkedIn - https://bit.ly/LIRBelmarRead my comments on RetailWire - https://bit.ly/RWRBelmarCo-host → Casey Golden,Follow on Twitter - https://bit.ly/twCaseyConnect on LinkedIn - https://bit.ly/LICaseyRead my comments on RetailWire - https://bit.ly/RWCaseyTRANSCRIPTS1E7 ShopTalk 2022 Recap - Retail's Great Reunion[00:00:00] Show Introduction[00:00:20] Ricardo Belmar: hello Retail Razor show listeners! Welcome to a special season one bonus episode. Our 2 Part Shop Talk 2022 recap episode. I'm your host, Ricardo Belmar a RETHINK Retail, top retail influencer and lead partner marketing advisor for retail and consumer goods at Microsoft. [00:00:38] Casey Golden: And I'm your co-host Casey Golden CEO of Luxlock obsessed with the relationship between a brand and the consumer. I've spent my career on the fashion side of the business and moved over to supply chain technology slaying Frankenstacks![00:00:53] Ricardo Belmar: So once again, we have changed things up a bit and interrupted our regularly scheduled episode to bring you our thoughts on what we saw, what we learned and what surprised us about last week's shop talk event in Las Vegas. [00:01:06] Casey Golden: Everyone is reinvigorated to be working in retail. So let's head to the floor.[00:01:11] Ricardo Belmar: All right. Let's give a listen to part one, which we recorded live about a day and a half into the show. [00:01:22] Live from ShopTalk, Part 1[00:01:22] Ricardo Belmar: Hey everybody welcome to retail razor show live from Shoptalk 2022. This is a special live version on Callin. I'm here with my cohost Casey Golden. [00:01:32] Casey Golden: Hello everyone. [00:01:35] Ricardo Belmar: And it is a pleasure to be coming to you live from the show. This is a new thing for us on the Retail Razor Show. Isn't it? Casey. [00:01:42] Casey Golden: It is. And it's a new thing for the record attendance increase at shop talk as well. It's standing room only at retail's biggest reunion. [00:01:51] Ricardo Belmar: Yeah. I've heard everybody calling it that- retail's biggest reunion. I think the, numbers I've heard of, up to 10,000 people maybe. [00:01:58] It's pretty incredible. [00:02:00] Casey Golden: It's pretty incredible. I mean, I think we actually got New York together again.[00:02:03] Ricardo Belmar: Yeah, yeah, exactly. Exactly.[00:02:08] It's like I can't go down a hallway. . Every time I take 10 steps down the hallway and suddenly there's somebody looking back at me thinking, Hey wait, do we know each other? We haven't met in the last two years, but it feels like we know each other, [00:02:19] Casey Golden: you know, I have to say , I'm really glad that, we got our LinkedIn pictures that we're just trying to place, but then when everyone started switching their, their Twitter photos to NFTs, I'm like, I don't remember what you look like. [00:02:31] Ricardo Belmar: what do you look like? You don't look at all like your NFT on Twitter. [00:02:35] Casey Golden: No, not at all. I've been like glancing at badges, but - you know, I, this is a first for me. This is my first shop talk.[00:02:41] So I guess I'm starting at the top here[00:02:44] it's, it's really great. So many brands, so many people everybody just really pulling. It's going to be a big year this year. Like everyone's excited. [00:02:55] Ricardo Belmar: There's a huge amount of energy here. It's like everybody has been dying to get back together. See everybody they haven't seen for two years in this industry.[00:03:03] And it shows, it shows that they're, I don't think there's been another show yet for retail. That's been able to do that. [00:03:09] Casey Golden: No, I mean, we started off in day one. The vibe was electric. We literally with electric bands and presentations, and we've got Flo Rida here, which is exciting. [00:03:22] Ricardo Belmar: Yeah. [00:03:22] Casey Golden: I know Fabric's doing a big party tonight.[00:03:25] Ricardo Belmar: Yep. There's that too. There's that too, lots of I think every night there's so many things you can't keep track of how many different activities there are? [00:03:31] Casey Golden: No, I mean, I'm, I'm pretty impressed so far. [00:03:34] Ricardo Belmar: Yeah. So let's talk about some of the sessions so far. I'm going to call it day one. Maybe we should call it day one and a half. It was like a half day yesterday, I guess. [00:03:42] Casey Golden: Unknowingly. It was a half day. I arrived quite early. [00:03:47] Ricardo Belmar: I arrived late. So I missed part of yesterday. That was kind of unfortunate. [00:03:51] Casey Golden: You missed a lot of waiting.[00:03:56] Ricardo Belmar: Yeah. How many people did you say there were two, [00:03:57] Casey Golden: a couple of breakfasts. A couple of lunches. It's like, oh my bad. [00:04:01] Ricardo Belmar: Right? Exactly. [00:04:02] Casey Golden: It starts in what time? [00:04:05] Ricardo Belmar: So I did, I did manage to hit a couple of the keynote sessions yesterday. There was some good, good experiences given out by Kath McLay, the CEO at Sam's Club on their pandemic experience and how they started changing how they think about customers.[00:04:20] Casey Golden: Yeah. I mean, that, that was like, it was nice to see the opening with just like three amazing women opening up that stage for conversation.[00:04:27] I spent my, my morning over at the shark reef, [00:04:32] Ricardo Belmar: of course. [00:04:32] Casey Golden: Yeah. Lot of great startups, you know, it was just, it's so nice to actually just be around a pitch competition where everybody's a retail tech startup. [00:04:42] Ricardo Belmar: Yep. [00:04:42] Casey Golden: It's so exciting. There's so much going on. There's so much innovation happening and.[00:04:48] All of the pitches were really well. [00:04:49] Ricardo Belmar: Very cool. And then I think just finishing now, by the time we're recording, I think there was a whole series of metaverse related keynotes going on, right? [00:04:59] Casey Golden: Yeah. I mean, I think maybe everybody will know what an NFT is and what the metaverse might do by the end, by what?[00:05:06] Tomorrow by the end of the week. [00:05:07] Ricardo Belmar: Yeah. [00:05:07] Casey Golden: I think brands and techies might just have been able to cross the chasm here. [00:05:12] Ricardo Belmar: Yeah, definitely. [00:05:13] Casey Golden: The Superbowl, ahh QR code was not lost. He's alive and well here. [00:05:19] Ricardo Belmar: Yeah, no kidding. No kidding. Yeah.[00:05:22] Casey Golden: So some of the tracks we've got, developing tomorrow's retail, innovating growth opportunities, global shopping experiences, love hearing that global shopping experience. And the shark reef startup pitch. So, I mean, these are the way that they're kind of running the day based off the theme and then going down with new speakers, I think it's really great.[00:05:42] Just being able to really dive into these themes because all the brands seem to be aligned on key initiatives. [00:05:48] Ricardo Belmar: Yeah. [00:05:49] Casey Golden: You know, [00:05:49] Ricardo Belmar: everybody seems really focused. [00:05:50] Casey Golden: It's really focused. And. Just all about the technologies and customer experience, and everybody's really just ready to go outside of their box and learn.[00:06:01] I think that's the biggest thing is so many meetings about, tell me about what you do, how do you want [00:06:07] to do it? Right. It's a, [00:06:10] Ricardo Belmar: everybody's genuinely interested and there's a lot of focus. Everybody wants to learn more. And everyone's just so excited to see each other. It's just, [00:06:19] I know that's right. That's right.[00:06:21] Yeah, exactly. Exactly. It's a good, if you're at this show, then you're coming away thinking it's a good time to be in retail tech[00:06:30] Casey Golden: by golly. It took long enough Katia Walsh from Levi's they had a great talk yesterday. On attracting and developing and retaining top digital talent. Where's Ron, when you need him. [00:06:40] Ricardo Belmar: Yeah. Shout out to Ron. [00:06:42] Casey Golden: Yeah. There was a lot of people that were coming out of that just feeling really invigorated and excited.[00:06:47] Ricardo Belmar: yeah. What else, what other cool sessions have you been to so far?[00:06:49] Casey Golden: You know what I've gotten pulled out of a lot of sessions for meetings. Today is really gonna be focused on sessions and tomorrow the first day I was just so excited to leave my apartment. [00:07:01] Ricardo Belmar: Yeah. I've been hearing that a lot from everybody, everyone I run into. It's so good to be away. [00:07:06] Casey Golden: Yeah. I wanted to meet as many people as I could.[00:07:09] I made so many new friends on Twitter over the last two years from clubhouse where these conversations started. Yeah. I've got a whole crew of like new BFFs [00:07:22] Ricardo Belmar: and they're all here. [00:07:23] Everybody's here. That's amazing. [00:07:24] Casey Golden: Being able to spend time to actually talk to people and socialize rather than I got 30 minutes for zoom.[00:07:35] Ricardo Belmar: Yeah. [00:07:35] Casey Golden: There's nothing like real life. [00:07:37] Ricardo Belmar: And it's like standing and it's like standing room only. Like you want to meet with someone around here. There's no space. So you gotta find like where where's the empty space that you can kind of huddle around to meet with whoever you want to meet. Yeah. In the next minute.[00:07:49] Casey Golden: Yes. [00:07:49] Ricardo Belmar: Yeah. [00:07:50] Casey Golden: It's like, I'll meet you in the corner of here and there. We'll just sit on the floor. It's good. [00:07:56] Ricardo Belmar: Yeah. And then I got to say about half the people that I've met with, every conversation starts with , I feel like I don't remember how to do a conference any more and , I'm so lost.[00:08:07] I had a dozen people say to me, I forgot how far away everything is in Las Vegas. You think it's right across the street and that's not a five minute walk. I was like, oh, we want to meet in which room? In the convention center. Oh, that's just down the hall, except that the hall is, you know, a thousand feet long.[00:08:22] Casey Golden: Yeah. oh, I'll be right there. And it's like 10, 15 minutes. It's my bad. [00:08:26] Ricardo Belmar: Yeah, exactly. So let's see [00:08:28] Casey Golden: oxygen this way.[00:08:33] Ricardo Belmar: Let's see what other, what other trends I'm hearing people talk about sustainability again, I'm hearing more and more talk on retail media, which was one of our predictions for the year, understand there's that there was Instacart session. They talked a lot about retail media advertising on their platform, and that makes sense. You'd expect that [00:08:50] Casey Golden: Yeah, getting much more targeted. A lot of people want to diversify from the Facebook, Instagram ad models and find some new channels to really reach their customers and build on a lot is getting lost in those customer acquisition costs and really being able to actually acquire those customers.[00:09:08] Ricardo Belmar: Right. [00:09:09] Casey Golden: Everybody's on the same platform. So people are getting really creative. Super creative.[00:09:13] I am super impressed too, to see there's a lot of Silicon valley here. [00:09:17] Ricardo Belmar: Yeah. [00:09:18] Casey Golden: I was, I was blown away. I'm walking by, I'm like, wait, what Andresseen Horiwitz just took the whole sec. Okay. They're there on almost every panel. There's somebody almost on every panel from Silicon valley, which is, we're just pretty easily.[00:09:34] That means, you know, everybody knows that this is going to be the next 24 months in retail is going to be a big deal. Yeah. And we'll get to see how all of this kind of shakes out what the customers think right in what, 2024.[00:09:51] So this is all for 2025 right now. It's all for 2025.[00:09:56] Ricardo Belmar: Yeah. And then as usual for a shoptalk, right. A lot of big brands on stage , besides Sam's club and the opening, I think there was Macy's and Target today. A lot of big names talking about what their vision of the future of commerce. I haven't walked the show floor yet [00:10:11] Casey Golden: across the gamut. I mean, going from Ralph Lauren to Albertsons. [00:10:15] Ricardo Belmar: Yeah. And everything in between.[00:10:16] And if there's one phrase that almost every single session repeats, it has to be meeting our customer where they are being able to let them transact any way they want anywhere they want that. That's, there's like one theme that's hitting every single session.[00:10:31] Everybody's got [00:10:31] that talk, track that enablement. [00:10:34] Casey Golden: A lot more about enablement rather than necessarily building the solution. It's all about how you connect with other solutions. [00:10:39] Ricardo Belmar: Right. Right. [00:10:40] Casey Golden: So a lot of API builds here coming up, [00:10:43] and just a really big rise and a headless. I mean, you can't really walk through here with, without the entire, all the walls talking about headless commerce, but I think there's going to be a lot of interesting changes here going in with.[00:10:55] Some, some replatforming to be able to have that flexibility to connect to all of these new emerging technologies.[00:11:01] Ricardo Belmar: Yep, absolutely. That is a big, big theme. And I've just even, yeah, I can looking forward to walking through the show floor and checking out all of these different companies that are doing just that if I gauge, just by what I see, all the photos I see from the show floor being posted on social. It's like every other one is something related to headless commerce.[00:11:22] Casey Golden: I mean Fabric's doing some killer job right now. Yeah. Commerce tools. It's getting really interesting. I mean, I know a lot of brands right now that have a lot of headless commerce projects in the works which is just opens up so much flexibility for being able to deploy new innovation. [00:11:39] Getting off of some of these. Proprietary systems.[00:11:42] Ricardo Belmar: Yeah. And then I'll have to come back to metaverse again, because there's so many sessions today on that. I have a feeling that as soon as we leave this recording, all we're going to hear people talking about in the hallways is which brand did what? In a metaverse experiment so far this year.[00:11:56] Casey Golden: Yeah. There you either see a smile or like some eyes rolling, [00:11:59] Ricardo Belmar: right? Yeah. It's like one extreme or the other, right? There's no one between, everybody's either on the one extreme of, I gotta try more. Or are there on the other side and rolling their eyes, thinking, why are you even doing that? What, where do you hope to get from that?[00:12:11] How are you making money from that? [00:12:13] Casey Golden: But this is where we find the utility, right. Is being able to get to experiment. [00:12:17] Ricardo Belmar: It's just like when we did our predictions episode, right? If they're not experimenting, you're not learning. And if you're not learning, you're not going to get anywhere. [00:12:24] Casey Golden: If you're not experimenting, the learning process is not fun. [00:12:29] it's a lot of complicated reading. You just learn as you go and experiment. It's much more fun to learn, by trying and just, you know, go buy an NFT. Go get some Oculus goggles, join discord, [00:12:42] Ricardo Belmar: sign on to Roblox. [00:12:44] Casey Golden: Right. But it is, it's definitely the theme. I just, I just hope that it doesn't turn. You're just this marketing puff. Right. You know, where we do things everybody's talking about it. But then at the end of the day, nobody executes against the plan[00:12:58] Ricardo Belmar: and it all falls apart.[00:12:59] Casey Golden: And we talked about it, but nobody did anything. So I'm really hoping that this really fuels that conversation into the future and really looking at all the priorities that these companies have. Cause I mean, I think.[00:13:12] We're coming into the beginning of April and a lot of projects have already been tested out for the entire rest of the year.[00:13:19] Ricardo Belmar: That's right. Yeah. [00:13:20] Casey Golden: So if you're trying to get into a company to implement technology, you're trying to get a new piece of software approved. A lot's already been allocated.[00:13:29] Ricardo Belmar: Yeah. [00:13:30] Casey Golden: A lot's already been allocated. So if anything, if there's a big takeaway here, hopefully there's some slush funds that are created just for innovation on the fly because everything's changing so fast. [00:13:41] Ricardo Belmar: Yeah, that's right. That's right. The key is to keep experimenting and trying it. The other thing that I've noticed too, more people talking about that this wasn't true.[00:13:51] Not, not even just a few years ago is the idea of sharing the knowledge and collaborating with others that you might've thought, oh, I don't want anybody to know what I'm doing because it's my competitive advantage, to a shift where, well, that's not your competitive advantage, right? The fact that you're thinking about doing these things and experimenting, that's not your advantage, your advantage is going to come when you actually get it done and how you do it and how well you execute it.[00:14:14] That's going to give you your advantage. But if somebody else learns along the way, it's one of those rising tides lift all boats, right? So if everybody in the industry starts doing it correctly in a meaningful way, then more and more consumers get interested in this. And then everybody wins. [00:14:28] Casey Golden: But this is one of those things,[00:14:29] Ricardo Belmar: it's not a zero sum game.[00:14:30] Casey Golden: No, this is the, the more, the more people that kind of come together and start doing the same thing, the stronger the whole entire initiative is going to be rather than keeping things so tight, [00:14:40] Ricardo Belmar: right, . Yeah. . I think that that's something we have, I don't remember seeing in past shows, pre pandemic. So I'm wondering if [00:14:47] Casey Golden: there's not even in a culture period. [00:14:50] Ricardo Belmar: No, it wasn't. So I think that's a new takeaway. That's coming from this. And I kind of feel like a lot of it has to do with everybody. You know, everyone in this industry has been around in so many ways, people know people , which sounds silly to say, but it's so true.[00:15:04] Right. That's why everybody, you see this happening right. In every hallway at the show, people just running into each other. I haven't seen you in two years. And I think that's just caused everybody to want to share. [00:15:13] Casey Golden: Yeah. I mean, what have you been up to?[00:15:15] Ricardo Belmar: Exactly, exactly. [00:15:16] Casey Golden: Being able to take those conversations into just not what the agenda was for a call. Yeah. You know, and just kind of speak freely and things that you're excited about or things that you've been learning about or what you've been doing on the side, a lot of the stuff , we've had a lot of extra time to pick up new hobbies and new interest in a lot of that.[00:15:32] Right. I don't know any retail person that really has a life outside of retail, you know, what is it? Eat, sleep. Like we breathe retail. The drift, the brand right. Brand DNA. Right. So I mean, there's just so much that there's been so many new books that have been written during the pandemic.[00:15:51] There's been so many perspectives that have been shared. Yeah. And just kind of going down rabbit holes. So I'm super excited for the rest of the week on this. I think we'll probably have some good takeaway notes to kind of add on here. [00:16:03] Ricardo Belmar: Yeah. Yeah. We're going to have to do a followup show on how the rest of shop talk went after this one, [00:16:10] Casey Golden: because the big thing are we coming back?[00:16:12] Well, I know you are, but this is a show that I would not have normally have come to. Yeah. I wasn't planning at all. I bought a ticket on Thursday and flew out Saturday because there's just so many people that are going to [00:16:26] be here. No. I'm like the opportunity. [00:16:29] Right. All right. Let's go check out [00:16:31] this Shoptalk.[00:16:32] Ricardo Belmar: Yeah. Well that was my first one too. It was, but I, so I wasn't sure what to expect, but it definitely, definitely is well worth the vibe. [00:16:39] Casey Golden: Yeah. They really brought the energy here knowing that it was going to be every, a lot of people's first time back out and like, yeah, there's some good entertainment.[00:16:49] There's some good design. They put a lot of effort into keeping the energy level high, especially in such a big space. [00:16:55] Ricardo Belmar: That's a good point. That's a good point. Although I think the one, if my one suggested tip for them. So any of the, anybody listening from the event, because I'm sure they're all listening to every single word we're saying, but my big tip is more meeting spaces for just impromptu, nice little seating areas.[00:17:11] You're just for when you have those moments. When you run into somebody in the hallway, you don't have to just stand around in the middle of the floor and chatting. You don't have some place to sit somewhere. I mean, come on. [00:17:20] Casey Golden: Yeah, because it has, okay, let's meet all the way on the other side.[00:17:25] Ricardo Belmar: It takes 10 minutes to walk down. It takes time. [00:17:27] Casey Golden: We'll meet there in a half an hour. Because it is that I forgot like a guy here and I was just like, oh yeah, this is like bigger than a New York avenue. A Las Vegas block is bigger than a New York avenue.[00:17:41] So what is on your schedule for the rest of today? [00:17:44] Ricardo Belmar: I had to try to check out some, I got some sessions I'm gonna try to check out. I've got fun things going on, doing some other interesting video recordings with some other, other fellow friends haven't seen in two years. So that'll be cool.[00:17:58] And how we'll see, we'll see what comes from that. I'm looking forward to Sessions. Cause there are a lot of different topics once we get past the the metaverse that's going on now. There's some things on just on like data. There, there is interesting to see if there's, few sessions on future of work and how frontline worker conditions are changing.[00:18:17] I think those would be interesting and I think there's some really cool keynote ones left. With some interesting brands. [00:18:24] Casey Golden: Yeah, I'm going to head over to cultivating customer relationships have got the chief data officer over at Poshmark and the information officer over at, from Maui, Jim, and then experienced design with best buy, which I just find completely foreign for cultivating customer relationships.[00:18:41] So Annie A's going to be there as the interviewer. So this is going to be. Really interesting. Because when you think of Poshmark, I don't think of customers service or relationship, or I fall in love with my poshers, right. That they gift wrap my purchase and they send me these beautiful little handwritten notes.[00:19:00] I'm like, come on. Like frankly, shopping on Poshmark is, so much sweeter and kinder than ordering online. You can put little confetti in my box.[00:19:12] So I'm really excited to kind of dig into that because I only look at it from such a tight perspective. So this for me is really about opening up my mind to kind of see what everybody else is doing. Since I have such tunnel vision in general,[00:19:26] Ricardo Belmar: it's called focus. We call that focus, Casey. [00:19:29] Casey Golden: That's right. Focus. [00:19:31] Ricardo Belmar: Yeah, bring the marketing speak.[00:19:33] Casey Golden: I, I was focused on until I saw this. I'm like, wow, you guys are all over the place. [00:19:36] Ricardo Belmar: Exactly, exactly. You, and then I think there's a couple of looking forward to on some interesting new innovative tech to do so hope to get through those. [00:19:44] Casey Golden: A lot with check out.[00:19:46] There's a lot of stuff happening with checkout. [00:19:48] Ricardo Belmar: Yeah. [00:19:48] Casey Golden: You get to pick where, how you want to check out five different ways. [00:19:52] Ricardo Belmar: A lot of focus on that, yep. [00:19:53] Casey Golden: It's kind of interesting [00:19:54] Ricardo Belmar: all about making it a frictionless experience. [00:19:57] Casey Golden: So let's get back out on the floor. [00:19:59] Ricardo Belmar: All right. Then we'll wrap up here and we're going to plan on circling back after the show at some point.[00:20:04] See what the, rest of the week plays out for us. [00:20:06] Casey Golden: Yeah. We'll have a full, good recap of what you missed.[00:20:09] Ricardo Belmar: Everything we liked, anything we didn't. [00:20:10] Casey Golden: what you need to google [00:20:12] Ricardo Belmar: exactly. Yeah. What to look up? Who to talk to all that good stuff. All right. Cool. So we will call this one a wrap! [00:20:18] Intermission[00:20:18] Ricardo Belmar: And we're back. That was the first part of our special Shop talk recap episode, which we recorded live on the Callin app about halfway through the event. Hopefully, you are ready to jump straight into the second half of the Great Retail Reunion so we can give you the rest of the juicy story. Let's listen to part two of our shop talk 2022 recap also recorded in the Callin app. [00:20:50] ShopTalk Recap on Callin, Part 2[00:20:50] Ricardo Belmar: Casey. [00:20:52] Casey Golden: Good morning. Good morning. [00:20:53] Good morning. [00:20:54] Ricardo Belmar: Good morning. We are back on Callin. How cool is that? [00:20:58] Casey Golden: I like it. [00:20:59] Ricardo Belmar: All right. So when we were last on here, We did our live day, one and a half. I think I called it session from shop talk, where we talked about what we saw on the first day and on like the, what we about halfway through the second day, the first day was only a half day, right?.[00:21:14] Casey Golden: Unexpectedly, yes[00:21:16] Ricardo Belmar: unexpectedly, yeah, unexpectedly, but we did both note that it was unexpectedly a half day. So now we're back to do our whole recap summary of the entire events and kind of run through some, all the big themes that we saw there. And there were quite a few, I think I'm gonna say like the biggest one that sorta surprised me, but maybe shouldn't have, is this whole idea that everybody, it seemed like every session couldn't stop talking about how stores are quote back.[00:21:41] Or, as I like to say as if they ever really went away, because they never really did go away, but, but everybody seems to act like, oh, brick and mortar is coming back. [00:21:49] Casey Golden: Yeah.[00:21:49] Stores weren't closed in a lot of locations for, for too long. So it is a little bit surprising to hear stores are back. Maybe there has been this, this huge focus for e-commerce. [00:22:00] Ricardo Belmar: Yeah. And I guess maybe for shop talk that's especially true, right? [00:22:03] With a lot of digitally native vertical brands starting out online.[00:22:07] A lot of founders, always presenting at shop. Talk about the cool new new products they're bringing to the market. So I guess if I think about it in those terms, yeah, might be a little strange to see people talking about stores coming back, but there were more and more founders and DTC is getting up on stage, talking about how, you just can't grow past a certain point.[00:22:26] Like I heard, at least one mentioned how you, if you want to get past a hundred million, you got to start opening stores. You just can't do it. Cause like customer acquisition costs are too high. [00:22:35] Casey Golden: Yeah. I've seen a lot of people putting plans open to open up stores, more pop-up shops. We did lose some stores.[00:22:42] But I think, you know, we're still working on that right set of what's the right amount of stores and where should they be? [00:22:47] Ricardo Belmar: Yeah, that's true. [00:22:48] Casey Golden: With a lot of underperforming locations in general. [00:22:52] Ricardo Belmar: Yeah. It is all about the location and getting the right spot. [00:22:55] Casey Golden: Yeah. Got to know where that customer is.[00:22:57] Ricardo Belmar: And I think we've seen it proven out time after time, that time one of these direct to consumer brands opens a store, their e-commerce sales actually go up in the surrounding zip codes. [00:23:07] Casey Golden: Yeah. I mean, a lot of that online browsing, it drives that, that in store experience I found more opportunity in looking online so that I can go into the store and see what inventory is there. But I do have to say it's been increasingly difficult because that's not a, that's not an option that I personally even used to use, but now it seems to be that I need to check to see what's in the store because so much inventory is light.[00:23:34] Ricardo Belmar: That's right. Yeah. Right. [00:23:36] Casey Golden: And I'm like, well, if I go there, Are you going to have that? What I just saw online. So I think there's going to be a lot of tech going back into brick and mortar, new budgets. Let's hope that brick and mortar stores are back means that they also have budgets. [00:23:52] Ricardo Belmar: I, you know, if I judged from the general sense I got at the show, it's a hundred percent true. [00:23:58] Casey Golden: Yeah.[00:23:59] Ricardo Belmar: And we talked about that right. In our prediction to show at the beginning of the year that there was going to be more investment in stores, that stores were going to go strong and that were, that investment level was going up. The IT spend was going up.[00:24:11] I think if anything, I come away from shop talk thinking that our predictions are going to hold true. [00:24:15] Casey Golden: I agree. I've never seen so many people happy and reinvigorated about their careers. And like, we do have an opportunity in, in this, the best industry right now. I feel there's going to be so much change so much excitement and everybody is just really excited to talk with each other to collaborate and to learn.[00:24:37] Ricardo Belmar: Yeah. I when you had sessions, like Sam's club CEO, Kath McLay, when she talked about all the interesting convenience shopping features that they introduced over the last two years. And the impact of that had not just on their shopping experience, but just with what business impact that had and how people started to spend more, how they serve customers and the things that everybody has talked about this for a while, right.[00:24:59] Things like scanning, go checkout. They had an interesting concept of scan and ship from the store for things when they're out of stock and you can just scan it and have it shipped to you, on the spot. It really kind of reaffirmed that I heard this, not just in that session, but in other ones that , if you're not embracing everyone's favorite word to hate in retail, and that's omni-channel, if you're not a brand that's doing that then you're completely missing out, right? You're not going to grow your relationship with those customers. And that's why so many of those digitally native brands kept getting onstage, talking about how many stores they were going to open up. [00:25:30] Casey Golden: Yeah. And, and it's very interesting when you take the DNV B and...[00:25:36] The information they're looking at when they're opening up a store compared to a traditional retailer. When they're looking at where where's my customer, who's going to engage in store versus an online DNVB's have a very much broader detail on, on their customer base. Just because they've collected so much more of that direct to consumer data and had those relationships online.[00:26:01] So it will be interesting, when, some of these locations open up it'll be interesting to see where everybody puts themselves in what communities what towns, because it's not going to necessarily be the largest. [00:26:14] Ricardo Belmar: You're right. There are going to be super smart about where they put these just based on the data they've got about their existing customer base.[00:26:23] And I think this, this whole expansion of them into more. Omni-channel mode, just kind of, for me, reaffirms that whether you love or hate the term, the idea around it, it really is just a synonym for how consumers want to shop period. End of statement. Right. It's just that everybody now realizes, that there's almost, wasn't a point. Thinking about individual sales channels, because that's not how people shop or people have completely adopted this mode of whether I'm in a digital channel or I'm in a store. I'm blending them every single moment. I'm shopping with a brand I'm blending all of these channels and that's how I expect to shop period. [00:27:01] Casey Golden: Yeah..[00:27:01] Ricardo Belmar: Then that's what every brand has to accept and embrace now.[00:27:04] Casey Golden: So ricardo, are we saying that. Omni-channel is coming back into conversation and we might just figure it out this year? [00:27:10] Ricardo Belmar: Yeah, I think anybody who hasn't figured it out yet is definitely going to figure it out whether or not they want to call it omni channel.[00:27:17] I think there's still plenty of people that hate calling it omni-channel as a term. And I'll admit that I go back and forth on that one. I would almost prefer to just think of it as pure commerce. Right. It's just, it's the normal mode of operation. It's not a special thing anymore. It's just the way we all shop.[00:27:33] Casey Golden: Yeah, no, [00:27:33] I think that's great. Ikea also put a lot of new tech into their digitization strategy for stores with click and collect and, doing that customer journey using a lot more technology tools inside of their locations. [00:27:46] Ricardo Belmar: Let's expand a little on that because there were, as much as we just said, it's not about the channel. It's about the customer but let's for a moment, think about channels. There were a lot of interesting new channels being talked about at Shoptalk. One was live streaming which again was another one of our top 10 predictions. [00:28:01] Casey Golden: Favorite![00:28:02] Ricardo Belmar: Yep. That's right. I saw , a cool demonstration one session on started giving you a way to integrate live streaming in all of your other channels.[00:28:10] So for example, whether it's your mobile app or your website, and so you have some live streams going when someone gets to a product page on a product that's tied to a live stream, you can insert the live stream right then and there, right? So you don't have to add an extra step for the consumer to pop into that live stream and see what's going on.[00:28:26] So I thought that was an, an interesting approach. Now, there was a lot of talk that live streaming is huge in China and throughout Asia. The big question is, is it going to work the same in Western countries? I I'm, I'm thinking that it's, it's not, I'm not going to say that it isn't going to work. I absolutely think it will, but I think it's going to be different. [00:28:45] Casey Golden: It's going to have to be different. [00:28:46] Ricardo Belmar: Yeah. [00:28:47] Because, because people shop differently, people look at this technology differently in Western countries and the, in that sense, and it's not that one is better or more right. Or more wrong. It's just, it's just different.[00:28:57] And everybody has to adapt to. The one thing I heard that I was most excited for live streaming. I think you and I talked about this in our predictions episode was the idea of using your store associates to run your live streams. And I think you and I've talked about that with our friend, Ron .[00:29:12] And I actually heard that mentioned on stage about how there is an expectation that maybe that's going to be the way it goes, which for me is a little different than what we see happening in Asia. I like this term that we've talked about before the sort of the, the engineered influencer, when a retail brand creates their own influencer by using their store associates for that.[00:29:31] Casey Golden: Yeah. I'm obviously a big fan of that. I also do though see the value in having the studios. I see a lot more studios popping up. I see more people, more brands creating a dedicated space for live streaming and setting up that area specifically for live streaming and getting that personality.[00:29:50] That is kind of like the base of the brand that they're pulling in for those. I do think it's a different talent than being a salesperson on the floor. But I like the direction either way. [00:30:01] Ricardo Belmar: Yeah. And it wouldn't surprise me if we see a mix of the two, right. More, depending on the, maybe the size of the retailer, whether you build out these studios or whether you do something else, it's more smaller scale.[00:30:11] But but I think we're gonna see both of those happening from large and small retailers, [00:30:16] Casey Golden: I agree. And just kind of taking control on bringing that to their own website rather than relying on the. Tik TOK or the Instagram live, or even some of these Amazon lives, right? There's a lot of third parties where they've already built quite an audience, but most of the tech that I saw was about bringing that live stream conversation and event onto the brands' website and owning that engagement on the site where they can convert. [00:30:45] Ricardo Belmar: Right. Exactly. Exactly. Yeah. That's big. That's big [00:30:49] Casey Golden: still not, not saying that they're going to stop using other channels, but I just saw a lot of an emphasis of bringing these e-commerce stores to life. [00:30:58] Ricardo Belmar: Yeah, I agree. And. On that note, one of my other favorite topics that kept coming up or retail media networks and a lot of shop talk sessions, especially any session that had one of the local delivery guys, whether it was the Uber CEO or Instacart CEO or somebody from door dash.[00:31:12] I mean, they were all talking about converting their delivery service into more of a marketplace where, you know, some of them even admitted, right. That the delivery part of the business is probably no better than a breakeven business, but where they're really going to get their revenue in the future is from advertising.[00:31:29] Because like any other marketplace, you've got to sell advertising on it. So the brands to get customers to notice. So again, another one of our predictions from the beginning of the year, right? This was another popular one. Obviously, you know, Amazon's killing it. Walmart and target. Aren't doing too bad on that.[00:31:46] Kroger is crushing it with their media network. Everybody wants to get in on this. I dunno, what are you, what do you think on that one, Casey? [00:31:52] Casey Golden: Well, it's not a space where you're printing cash. You're burning it. And so these last mile and these delivery services, like they have been wonderful over the last two years.[00:32:03] It's it's exposed customer bases that have never even thought that they would ever order their groceries online or have something delivered. Those services are getting pushed back because it just hasn't been as profitable. It's not a big money maker, but they got the customers and they got, they built their brands.[00:32:22] They've made it onto the front of an, of hundreds of thousands of consumers phones. Their app is now on the front because we have relied on it for the last couple of years. And so they're gonna, they're finding new ways to be able to monetize and move with those customers and hopefully something that just makes them a little bit more profit because some of the, a lot of these services are pushing back in, in certain areas.[00:32:46] Ricardo Belmar: Yeah. Totally true. So that one to me is an interesting one. Looking forward to watching how that one, how that develops across the board with a media networks and with all of these delivery, guys are already starting to see some shake out of that, which again, another topic we had in our top 10, right, was that there was going to be some consolidation or some sort of shake out in that space.[00:33:04] And we see that happening. [00:33:05] Casey Golden: Forgive me. I don't re I don't recall. But some of these multi-brand retailers are launching retail media networks and focusing on media, which I found very interesting that rather than being that distribution point and that stock point for the customers to be able to come in and shop across multiple brands in our traditional retail model.[00:33:28] They've launched their own retail media network. And charging brands for the content. [00:33:33] Ricardo Belmar: Yeah. So I can't wait to see what some of these DNVB brands that have come up right. Who are used to spending all of their marketing and customer acquisition on all like Facebook and Instagram, places like that.[00:33:45] And now suddenly if they start going into wholesale agreements with other retailers who have their own marketplace, guess what? They're going to be buying advertising space from the retailers. [00:33:53] Casey Golden: Yeah.[00:33:54] Ricardo Belmar: So that's going to be an interesting one to see what that does to their to their cost model. [00:33:57] Casey Golden: I, a hundred percent agree.[00:33:59] Ricardo Belmar: Okay. So we have to talk about the metaverse because it kind of felt like on the second day, it's like every other session at shop talk was about metaverse and, and I, and it's, it's funny to me because there are, at least I can think of at least one, but there were a bunch of our, friendly retail expert friends who were kind of getting tired of hearing so much about the metaverse that they felt.[00:34:19] You know, metaverse, doesn't seem to exist outside of retail conferences. [00:34:23] Casey Golden: Oh, you got that, too?[00:34:25] Ricardo Belmar: Yeah. I heard that too. Yeah, I know. [00:34:26] Casey Golden: But something thing about the metaverse and like, "if I hear that word one more time" or[00:34:31] " I'm not, he's like, I'm going to be done with the word by the time I leave." [00:34:34] Ricardo Belmar: yeah, that's right. That's right. Yeah. [00:34:35] Casey Golden: I mean, just rolling of eyes. I mean, you could really see , who was, kind of rolling their eyes and then at the same time, whose eyes wanted to pop out because they were so excited. [00:34:45] Ricardo Belmar: Yeah. It's like you had two extremes of the show. You had every. Could not wait to jump up on stage and show off what they're want to do in the metaverse. And you had the other half of the people rolling their eyes saying, oh no, not another metaverse session. Come on. It's not real. [00:35:01] Casey Golden: Exactly. I'm like, it's like, well, we know who's on Twitter.[00:35:04] Don't we? [00:35:06] Ricardo Belmar: That's right. That's right. And I had my, one of my favorite, one of my favorite comments on that is, and I can't remember now who said it first, but it was said a bunch of times as you know, for as much. People are getting up on stage, talking about how stores are back. If they weren't talking about how stores are back, they were talking about the metaverse and it's like, you've got these two extremes, .[00:35:24] Either everybody's going back to the stores or everybody's going to jump into the metaverse and do their shopping there. [00:35:28] Casey Golden: Yeah. It just, I think at the end of the day, people want to be together again. [00:35:32] Ricardo Belmar: Yeah. I agree. I agree. But I'm still gonna say though. If you're a brand that's not a reason to stop doing whatever your experiment you're doing on the metaverse that this is still the year where you should be trying things out, testing the waters, see what your customers are going to accept what they like, what they don't like, and just figure out what, what you might do in the future.[00:35:52] This isn't the year where you're gonna make a lot of top line revenue out of the metaverse and whatever presence you have. It's the year where you're just going to experiment and try things and see what you, what you're going to invest in later. [00:36:02] Casey Golden: Exactly exactly. I mean, we haven't had something this fun and creative to talk about for, I mean, probably most of the history.[00:36:11] I mean, it's, since we had e-commerce the metaverse brings a new, a new life and a new, energy to the space in general. So, it has to be exciting to talk about. We have traditionally, it's been very much supply chain. Supply chain is not the sexiest industry and conversation. There's not a lot of creativity on there's definitely no fluorescent green or neon lights when we're dealing with the supply chain.[00:36:36] We've got a lot of barcodes. So I think it's going to be. Really interesting how this kind of merges into these conversations into these budgets to be a fly on the wall in 2022 at a brand I'm slightly missing that opportunity to be able to hear these conversations as they happen. [00:36:54] Ricardo Belmar: Right, right.[00:36:55] Yeah. And you know, one of the interesting supply chain conversations, I heard a lot of, which I was pleased to see is this a sort of acceptance that you can't look at your supply chain as a cost center anymore, but it's really more of a, of a differentiated asset for your business. Just given all the challenges that are still out there in the supply chain, around the world, [00:37:15] that we haven't solved all those problems in the last couple of years. There's still issues there. And, and that, to me, kind of led to some more discussions around just profitability in general, right. We used to go to these shows and, and just listened to a speaker after speaker talk about this new disruptive thing they were doing and all of this VC money that was pouring in to help prop everybody up and, fund them to try to get growth really fast, but nobody ever worried about profitability.[00:37:40] And now it seems like. Maybe it's because there are people or something to worry about and inflation and some of these other supply chain issues. But now there's a little bit more of a thought as to, well, when are these things going to turn profitable? [00:37:51] Casey Golden: Yeah, I mean, just for the presence of venture capitalists at Shoptalk it was big and so.[00:37:58] Really seeing how, they've made a lot of investments in direct to consumer. So I find it very intriguing of their attendance. And then also getting so much on supply chain and physical stores, because traditionally that's just not really been where their money has been spent. But I think that they, everybody kind of realizes that that's where that's where the budgets are going to go.[00:38:20] That's where the investment's going to go. And that's, what's going to set apart winners from losers over the next few years.[00:38:26] Ricardo Belmar: Yeah. Yeah, absolutely. And, and I guess it, you almost kinda have to say after, after watching all the VCs that were there, but it turns out that shockingly, these VCs actually want to make a return on their money.[00:38:37] They don't just want to give it to everybody. [00:38:39] Casey Golden: I think there's been some hard lessons in the space. And then also with the pandemic, you know, digital is definitely risen, but it's about next steps. [00:38:47] Ricardo Belmar: Right, right. And what are those next steps? [00:38:49] Yeah. Yeah. Just be more of the same Sam's club. Right, exactly.[00:38:52] Casey Golden: Yeah. You know, opening up more stores. [00:38:54] Ricardo Belmar: That's right. That's right. And. Yeah. And then another topic that kind of related to that, that I started hearing more about that I think is sort of taking a back seat the last couple of years, and that was sustainability. You know, consumers still care about sustainability. I've seen some numbers lately, one study said 84% of consumers still say that sustainability is important to them when they're making a purchase decision. I saw another report that 60% of consumers are willing to change their shopping behavior. If they believe that change will reduce environmental impact.[00:39:24] And this one kind of surprised me, I'd say that I saw had a number of like 66, 67% people say they were willing to pay more for a brand that demonstrates real sustainable practices. And that's the, big fact right there at conferences, pre pandemic people were talking about sustainability.[00:39:41] You couldn't find a brand or a retailer that was going to say, oh no, I'm not worried about that. Everybody was worried about everybody said they were doing something, but at the end of the day, how many were really doing something tangible? [00:39:52] Casey Golden: Yeah. I mean, there's, there's a lot more going into packaging.[00:39:56] The marketing content is much more focused in that area. It's really gonna come down to like proof in the pudding, you know, in the coming year of how much you've actually executed against. But I find it very interesting. As the economy shifts, sustainability conversations go up and down. We tried to do this in 2007, with organic lines, more sustainability.[00:40:19] We tried to do it. And the economy went down. And the sustainability companies and the organic apparel companies closed their doors. So I hope that this time it's, it's here to stay and I think it's here to stay. Consumers are ready for it, and they're willing to change their behavior to take hold of it.[00:40:39] We've also had a lot of negative press over the last two years about the impact of our industry, because I do have to say like the fashion industry is, is part of the problem. [00:40:51] Ricardo Belmar: You're absolutely right. Absolutely. Right. So that, probably could have gotten even more attention at shop talk.[00:40:56] I think I heard more hallway discussion around that maybe then than actual speaking sessions, but it did come up. The last thing, I guess, worth mentioning, you just touched on it the economy that we've had these essentially for, a lot of retailers two booming years of sales and revenue and profitability.[00:41:11] So the, the retailers that went into the pandemic with the right technology investments and the right operational structures, they won, they came out as winners, everybody else? Maybe not so much and that they hopefully learned some lessons over the last couple of years on where they need to improve and what they need to do.[00:41:27] But so now that leaves, for me two big questions, but just sort of heard rumblings about at the show, one being, how do you comp against those last few years, if you were one of those spectacular retailers, can you still eat out another year of spectacular growth or do you expect it to level off?[00:41:41] And if you were not one of those winners, do you recover now? What are you going to do? How are you catching up to the winners and recover from that. And in both of those cases, is, the economy and is inflation going to be something that challenges you, you've got, some other unknown factors with consumer spending around people wanting to buy less stuff now, because we can all go out again.[00:42:01] So people want more experiences. Travel is probably going to come back more. People are going back to restaurants and it's all the same pile of money at the end of the day, so to speak. So what if, if consumers over the last two years shifted their spend to stuff and now it goes back to services and experiences, then we'll, if you're one of those brands selling stuff, you might not sell as much. [00:42:20] Casey Golden: Yeah that's going to be, it's going to be really interesting on consumer behavior coming out of the pandemic. I mean, I myself have made some dramatic differences in my shopping behavior and even how I want to spend my money. And I'm not a typical consumer we know too much, don't we?[00:42:37] Ricardo Belmar: Yeah, we do too, but we're dangerous that way as consumers, but, you know, [00:42:41] Casey Golden: So I think it's going to be interesting because what are you copying? Because so much happened during the pandemic with consumer behavior and some of it was forced. Some of it was a natural progression. Some of it was. Introspect.[00:42:55] So when it comes down to comp-ing, we're looking at 2019, we're looking at 2021, but we're really going to be building these projections kind of fresh. And there's going to be a little bit of instability on meeting those goals because we're going to be learning. They're going to be learning so much every quarter, this year of what's real.[00:43:15] And , what stuck. And what is the future look like? [00:43:19] Ricardo Belmar: Yeah, a hundred percent, a hundred percent. So that's going to be really interesting to see when all of these brands and retailers start doing their quarterly reports with their forward-looking statements are going to be, I think that's going to be the most, the most telling thing of, of what we learned from them.[00:43:33] So any, last thoughts that stood out to you Casey? Before we close this out? [00:43:37] Casey Golden: Well, you know, I have some last thoughts. I found that the convention hall was buzzing which I find rare at trade shows. It's not used the energy. Isn't typically. Convention hall. But I found it to be very different. It's my first experience at Shoptalk. I had a great one and everybody had, I mean, everything was buzzing. Everybody wanted to talk and learn and, I heard some great questions and people just really digging in and open to the idea of selecting new vendors.[00:44:07] So I'm pretty excited. [00:44:09] Ricardo Belmar: Yeah, you're right, the excitement level was high and everybody came away from the show feeling just as excited about their retail and retail tech future. [00:44:16] Casey Golden: I mean, how lucky are we? [00:44:18] Ricardo Belmar: Yeah, if anything, shop talk, convinced anybody that went, this is a great industry to be in. And for most people that reaffirmed that Not only is it a great industry to be in, but that you're probably really happy to be in it. [00:44:29] Casey Golden: Yep. I agree. [00:44:33] Ricardo Belmar: All right. Well with that, I think we going to wrap up our great retail reunion. Shoptalk recap on Callin [00:44:39] Casey Golden: bye everyone.[00:44:40] Ricardo Belmar: Bye everybody. [00:44:46] Show Summary[00:44:46] Casey Golden: Welcome back everyone. We hope that you enjoyed our fun recap of retail's big reunion.[00:44:52] Ricardo Belmar: Well, I know I did. I hope we captured the energy from the show last week, Casey. I know it's been what, like two years, since most people in retail had been to a major conference, but it really did feel like a reunion! [00:45:02] Casey Golden: New friends, old, Shoptalk was the place to be. And the hottest industry for doers, retails driving change with the most unsuspected players.[00:45:15] Ricardo Belmar: Yeah, you are absolutely right about that. I think that will pretty much close this out for a special episode of the show and we hope to see all of our listeners again next time! [00:45:25] Show Closing[00:45:25] Casey Golden: If you enjoyed the show, please consider giving us a five-star rating and review on apple podcast. Remember to smash that subscribe button in your favorite podcast player. So you don't miss a minute. Want to know more about what we talked about? Take a look at our show notes for handy links and more deets.[00:45:42] I'm your cohost Casey Golden. [00:45:44] Ricardo Belmar: If you'd like to connect with us, follow us on Twitter at Casey C golden and Ricardo underscore Belmar, or find us on LinkedIn. Be sure and follow the show on Twitter at RetailRazor, on LinkedIn, and on our YouTube channel for video versions of each episode and bonus content. [00:45:59] I'm your host, Ricardo Belmar.[00:46:01] Casey Golden: Thanks for joining us.[00:46:04] Ricardo Belmar: And remember, there's never been a better time to be in retail. If you cut through the clutter . Until next time, this is the retail razor show. 

On this episode Katie excitedly announces the launch of The Artist Brand DNA Quiz! This quiz will help you get clear on your musician brand. Listen in to hear the story of what inspired the quiz, who it's for, what it will help you do in your biz, and a sneak peak of the Archetypes! TAKE THE QUIZ: https://www.katiezaccardi.com/quiz CONNECT WITH KATIE www.katiezaccardi.com Follow on Instagram Follow on TikTok WORK WITH KATIE Explore Program Offers

Brand Clarity Expert, International Speaker, and Author, Suzanne Tulien, notices the variety of creative ways people are ‘branding' themselves both consciously and unconsciously.But, is a successful personal brand the result of powerful marketing? When the hype subsides, what keeps a good personal brand going strong? What is the real secret to personal brand growth and leadership?With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne's inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. As the author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization's Genetic Code to Competitive Advantage, also published in China, and her latest book Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For…she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT!Marketing vs brandingAuthenticity mattersDon't follow the packDon't change what you're doing - change how you talk about itIdentify your core values and weave them with your business strategyAs a Solopreneur, YOU are the BRAND of your BUSINESS…Your FREE KICKSTARTER TOOL KIT is packed with tools and resources to differentiateWHO YOU ARE and HOW YOU DO WHAT YOU DO for clients you LOVE!FREE Personal Brand Kickstarter Toolkit: https://brandascension.com/kickstarter-tool-kit-for-brand-building/Where to find Suzanne Tulien:www.BrandAscension.comwww.PersonalBrandPresence.com, https://www.facebook.com/brandascensionhttps://www.linkedin.com/in/suzannetulien/Who are your hosts of Connect Inspire Create?Hello, I'm Carol Clegg, a small business strategist who loves 1:1 coaching women coaches and online consultants on how to be in charge of their time. Tired of feeling flustered and overwhelmed with tech and tools?  Learn to take action steps to simplify and have joy and balance in your life. Find out more at lisbonretreats.com or book a FREE strategy call hereDo you have a project management tool to save you time? Trello 101 coming soon. Here is a sneak peek with a few tips to get you started - I am your host Carol Clegg. In my role as a coach, I partner with women solopreneurs in midlife to conquer procrastination, attain balance in their business endeavors, and nurture a positive mindset. By blending personalized accountability and mindset coaching with the powerful Positive Intelligence program, you'll gain the confidence to harness tools that elevate your overall happiness. Feel free to reach out with any inquiries you may have. I'm here to support you on your journey. Let's chat! BOOK your ✅ 30 minute complimentary discovery call carolclegg.com or book your call here https://bit.ly/discoverycallwithcarol Connect on LinkedIn and Instagram Thanks for listening!

In episode 27, Suzanne Tulien International Speaker, Author and Brand Clarity Expert divulges the three Key Success Characteristics, what it means to discover your Brand DNA and why it's important to differentiate between your branding and your marketing. Join us as we share our love for the process and importance of putting branding first! Find Suzanne's books and courses and connect with her here: https://www.brandascension.com https://courses.branddnabook.com/courses/ignite-personal-brand-presence-DNA https://www.facebook.com/brandascension https://www.linkedin.com/in/suzannetulien/ https://twitter.com/SuzTulien https://www.instagram.com/brandascensionconsulting/ https://www.youtube.com/channel/UC0Xr8GUiQsriW9BYIhQuQ0g

Building your Brand with a Book – Publish. Promote. Profit. with Rob Kosberg Episode 013 Suzanne Tulien Suzanne Tulien is an expert at identifying and defining her client's internal Brand DNA blueprint, creating authentic positioning, and building competitive advantage by aligning leadership & employees to ‘out-behave' their competition. As co-pioneer of the Brand DNA methodology, she guides her clients through the uncovering of their own unique brand value position for competitive advantage, and building trust through consistencies.  As author of "The 6 Myths of Small Business Branding," and "Brand DNA," and her newest book, "Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For"; she facilitates engaging brand strategy training using her turnkey, Brand DNA methodology in live events, webinars, workshops & consulting. She is also the pioneer of “Ignite Your Personal Brand Presence” coaching program and DIY online course, helping solo-professionals and emerging leaders to own & leverage their expertise, personality, and authenticity to live their full potential.  Suzanne also trains and coaches speaker brands to deliver their expertise to audiences that enlist, equip, and engage them to want more! Because you are the brand of your delivery! Suzanne is founder of Brand Ascension, has over 28 years of consulting + training, is an international speaker, award-winning graphic designer, and certified trainer in accelerated learning methodologies. Listen to this informative Publish Promote Profit episode with Suzanne Tulien about building her brand with a book. Here are some of the beneficial topics covered on this week's show: How solo professionals are the brand of their business. Why the right branding can really articulate solopreneurs' value propositions. How a brand is a set of defined perceptions you want others to have of you. Why a good brand leverages who people believe themselves to be. How branding and marketing are two separate functions. Connect with Suzanne: Links Mentioned: brandascension.com personalbrandpresence.com Guest Contact Info: Twitter @SuzTulien Facebook facebook.com/brandascension LinkedIn linkedin.com/in/suzannetulien Connect with Rob: Website bestsellerpublishing.org Twitter @bspbooks Instagram @bspbooks Facebook facebook.com/bestsellerpub YouTube youtube.com/c/BestSellerPublishingOfficial Learn more about your ad choices. Visit megaphone.fm/adchoices

Suzanne Tulien is a #branding​ expert, she suggests that we need to develop our branding first, to have a clear message before we should spend time and effort on marketing.She defined what a brand is and why it is so important for businesses and solopreneurs? Lots of missed opportunities for brands to get the clarity they need to stand out and create competitive advantage by better understanding who they are and how they authentically deliver on their promise. So many businesses are quick to market their products and services without doing the deeper work on who they are as a brand. This creates a shallow relationship with their markets, and weakens the ability to retain a solid customer base, as well as a connected, productive culture.With over two and a half decades of strategic communication, employee brand engagement, and internal brand development, Suzanne's inside-out brand-building strategy creates the clarity and actions necessary for her clients to drive consistency, distinction, and advocacy long-term. Because her Brand DNA approach is radically different, she is paving the way companies and personal brands elevate their value position and actually reduce marketing costs while growing marketshare.As author of The 6 Myths of Small Business Branding and co-author of Brand DNA; Uncover Your Organization's Genetic Code to Competitive Advantage, also published in China, and her latest book Personal Brand Clarity; Identify, Define, & Align to What You Want to Be Known For…she is helping to pave the transformational highway to grow by conscious, strategic design; not by DEFAULT! Contact for Suzanne TulienTel: 866-366-5705