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Experience Architecture - Ep. 8 - Social Listening

Play Episode Listen Later Jan 15, 2019 30:06


Matt Quammen joins the show to talk about how Engagement Labs deploys online and offline listening to develop a full picture of a brand's consumer perception in the market place. Hear real stories about KitchenAid, Under Armour, Dick's Sporting Goods, Nike and your favorite political characters and how looking at the angry comments on Twitter and Facebook isn't enough to predict consumer behavior.

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Experience Architecture - Ep. 7 - The Godfather of Loyalty Marketing

Play Episode Listen Later Jan 8, 2019 41:28


A true titan of the airline industry, Bob Crandall was the boss of American Airlines from 1980 through the majority of the 1990s. His team launched the first ever loyalty program that programmatically tied your earnings to your ticket - it revolutionized air travel and brought modern loyalty marketing to the world. Join Bill and Joe as they sit down with Bob and discuss early loyalty marketing and what it was like to launch the world's first frequent flyer program.

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Experience Architecture - Ep. 6 - Web Access for All

Play Episode Listen Later Aug 21, 2018 19:12


Katy Jones, QA Lead at The Nerdery (Chicago) joins the show to talk to Joe about website accessibility and the changes that marketers and digital managers alike should know and be aware of - how can we make our digital campaigns accessible to all?

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Experience Architecture- Ep.5 - Michael McCarthy, Inkit CEO

Play Episode Listen Later Aug 10, 2018 24:47


Michael McCarthy comes to chat about personalized direct mail. Direct mail is not dead in the modern digital world - rather it can be made more powerful than ever with tools like the ones Inkit has developed.

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Experience Architecture - Our Thoughts 2 - Loyalty + Wearables

Play Episode Listen Later Jul 17, 2018 10:40


How should you integrate wearables into your loyalty program? Should you? Our thoughts.

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Experience Architecture - Ep. 4 - Collin Graves and Geoffrey Serdar

Play Episode Listen Later Jul 13, 2018 44:19


Creating an excellent Client experience through managed services. Collin and Geoffrey may come from vastly different career fields, but they both rely on establishing high expectations and then delivering on those expectations. Geoffrey Serdar: geoffrey@serdarpartnersrealty.com Collin Graves: collin@northlabs.io North Labs: http://northlabs.io/ Serdar Partners: https://serdarpartnersrealty.com/ Persuade Loyalty: persuadeloyalty.com @persuadeloyalty Joe: jdoran@persuadeloyalty.com

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Experience Architecture - Ep. 3 - Jason Headding

Play Episode Listen Later Jul 12, 2018 17:48


In this episode of EA, Joe talks to Jason Headding from Best Buy Magnolia about how they create incredible experiences for their customers looking to make their world more connected. This starts with how they train their employees, then to their Magnolia Design Centers and finally to their ability to build anything, for anyone, anywhere (or just about)! https://www.bestbuy.com/site/electronics/magnolia-home-theater/ Twitter: @magnoliaav Jason: https://www.linkedin.com/in/jasonheadding

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Experience Architecture - Ep. 2 - Will Hanson

Play Episode Listen Later Jul 10, 2018 14:31


The "Bouldering Project" franchisees have opened their third location in Minneapolis this past November and the response has been nothing short of amazing. Whether you love or hate your gym, the team at Minneapolis Bouldering Project (MBP) has created an amazing brand experience that inspires incredible loyalty with their members and their employees. https://minneapolisboulderingproject.com/ https://www.instagram.com/minneapolisboulderingproject/ https://www.facebook.com/minneapolisboulderingproject Note: this was our first guest interview episode and the audio for Will is good and for Joe, not so good. Will has the awesome things to say, so listen to him. Joe finally figures out how to work a microphone in episode 3

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Experience Architecture - Our Thoughts 1 - "Alexa, tell Delta to cancel my Uber."

Play Episode Listen Later Jul 6, 2018 7:33


In this episode, we share Persuade's thoughts on voice in loyalty. Really, we're just talking about what we wish our travel apps could do. persuadeloyalty.com @persuadeloyalty CryptoRewardsExchange.com

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Experience Architecture - Ep. 1 - Introduction

Play Episode Listen Later Jun 29, 2018 2:12


Welcome to Experience Architecture!

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