Podcasts about social listening

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Dan Brahmy, Co-Founder and CEO at Cyabra, discusses the cutting-edge in disinformation monitoring. Dan shares some of Cyabra's work around the new pope, the tariff war, and narratives following the Trump assassination attempt. We discuss how monitoring works technically, what type of attributes are used to classify accounts as inauthentic, and how source attribution can be identified through patterns. Special thanks to Jill Burkes, PR and Communications lead at Cyabra, for setting up and contributing to the episode!  Here's the link to Cyabra's newsletter.

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business. Jason's Links: https://jason.energy/https://codetv.dev/AI Summary:In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.Chapters:(00:00) - Introduction and Guest Welcome (00:50) - Jason Langsdorf's Background (01:29) - The State of the Video Production Industry (03:34) - Strategic Video Production (10:20) - Top of Funnel Growth Strategies (17:08) - Jason's Approach to Video Production (24:29) - Specialization and Niche Market (29:26) - Measuring Campaign Effectiveness (30:19) - The Importance of Patience and Follow-Through (30:55) - Qualitative Metrics and Social Listening (31:18) - The Value of Organic Mentions (31:56) - Case Study: Microsoft's Image Transformation (34:36) - Challenges in Sales Processes (40:16) - The Power of Consistency in Content Creation (43:41) - Outsourcing Video Production (45:31) - Finding Your Niche and Adding Value (53:57) - The Journey to Success (56:22) - Conclusion and Resources ----Have you ever thought about starting a podcast but gave up because it seemed too hard?I've got good news for you:If you can run a Zoom call, you can host a podcast.In my 5-Day Podcast Challenge, you will learn exactly what to do (and, more importantly, NOT do) to get your podcast off the ground in as little as five days.Stop thinking and start doing. You could be inviting guests to your new show in less than two weeks.ENROLL IN 5DPC NOW »I hope to see (and hear) you there!

The backbone of good marketing is the quality of the research. The best insight comes from hearing real audiences talk about their real experiences.Traditional research can cost thousands and still miss the people who don't get a seat at the table. Quantitative data tells you what's common. Social listening reveals what's missing.   In this episode, Michael talks with Jamie Doggett, Associate Director at Lumanity, about why social listening is a standout tool for marketers who want to go deeper than the data and closer to the truth. They explore how social listening works, what it uncovers that surveys don't, and why unprompted insight and digital body language are changing how we understand behaviour, especially in healthcare.   If you believe good marketing starts with empathy, not assumptions, this one's for you.

Think your brand is on top of the conversation just because you're responding to comments? Think bigger.In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the art and science of social listening — the unsung hero of modern marketing. What's the difference between listening and monitoring? Why does every brand dream of knowing what their competitors are planning? And, most importantly, how can even small businesses afford the tools to do it?From the challenges of privacy laws to the wildly varied pricing of listening tools (looking at you, five-money-sign platforms), this episode explores how to decode the online chatter to uncover insights that matter. Whether you're a small business, an agency, or a brand trying to make sense of market trends, this discussion is packed with practical advice on turning data into decisions.Stick around as we challenge the myth that global listening is only for the big players and share how anyone can access meaningful social insights without breaking the bank. Because in today's democratized marketing world, information isn't just power, it's possibility.Tune in and start listening better![00:00:00] Introduction and Ad Data Insights[00:01:00] Welcome to Beyond Social Podcast[00:02:00] Social Listening vs. Monitoring[00:08:00] Social Networks and Data Privacy[00:13:00] Cost Drivers for Social Listening Tools[00:18:00] Closing Thoughts and Call to Action Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

Digitale Marken wie Netflix oder Spotify scheinen unerreichbar – doch ihre Erfolgsstrategien lassen sich auch für Mittelständler und kleinere Unternehmen adaptieren. In Folge #145 des 121WATT Podcasts sprechen Sarah und Patrick mit Neele Hehemann darüber, worauf es bei der digitalen Markenführung wirklich ankommt.

Quer descobrir quais são as melhores ferramentas para Social Media? Confira nesse episódio as categorias e aplicações mais usadas pelos profissionais de mídias sociais! Rafael Kiso e Bárbara Duarte comentam sobre o uso das ferramentas em diversas atividades que envolvem a gestão de mídias sociais. Acompanhe o episódio na íntegra ou navegue pelos tópicos abaixo: 00:00 Ferramentas para profissionais de mídias sociais 01:00 Qual a importância das ferramentas para trabalhar com mídias sociais? 03:27 Categorias de ferramentas apontadas pelo Panorama Profissionais de Mídias Sociais. Confira na íntegra:https://mla.bs/8ca6415d  05:38 Ferramentas para gestão de tarefas 14:14 Ferramentas para planejamento e pesquisa 22:27 Ferramentas para gestão de mídias sociais 26:27 Ferramentas para criação de posts 36:53 Ferramentas para automação e e-mail marketing 39:38 Ferramentas para Social Listening 44:15 Ferramentas de inteligência artificial para Social Media 47:17 Ferramentas para dashboards e relatórios 53:26 Use o cupom PAPOSOCIALMEDIA para testar grátis a mLabs por 30 dias:https://mla.bs/0221669f  57:28 Mito ou verdade: o uso de ferramentas prejudica o conteúdo? 

In this episode, Keith Nealon, CEO of Bazaarvoice, dives into how brands can leverage user-generated content (UGC) and artificial intelligence (AI) to boost consumer trust and drive retail success. Discover how sustainability, ethical practices, and innovative AI tools are reshaping the consumer journey—from product discovery to purchase. Tune in for actionable insights, key data points, and a deep dive into the future of social shopping. Key Timestamps & Highlights: • 00:00 – Intro & Sustainability in Retail • 01:03 – Keith's Background & Bazaarvoice Overview • 02:20 – UGC & Consumer Behavior Insights • 03:15 – AI Tools & Innovations • 06:00 – Social Listening & Future Trends Key Quotes: “When consumers do the talking, trust and sales follow.” Links: Visit our website: www.retailnews.ai

This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we're ending with a big one: Trust and Transparency. Today, we're talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I'll walk you through a simple exercise to help you implement these principles in your business. What You'll Learn in This Episode:[00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram[03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on[05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency[06:48] Social Listening 101 – How responding to your audience boosts engagement[07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU[11:06] Turning Testimonials into Sales Magnets – The power of social proof[12:56] The Consistency Formula – How authenticity + showing up regularly = trust[14:20] My Personal Story on Building Trust – How sharing struggles deepens connections[16:12] Your Homework – Actionable next steps to build trust with your audienceKey Takeaways:Trust is everything—your audience is savvy and can spot inauthenticity from a mile away.Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what's real.Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued.Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers.EPISODE LINKS:Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)Part 2: The Instagram Growth Hack No One's Talking About for 2025 (Part 2)Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3)Hootsuite Social Trends 2025 ReportFollow Elizabeth Marberry on InstagramApply for a Complimentary Instagram Breakthrough SessionCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report.  Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity. Proactive Engagement: Opportunities and Risks The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls. Social Listening and Trend-Jacking: Striking the Right Balance The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values. Generative AI: Creating Better (Not Just More) Content With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planning, customer analysis, and segmentation to enhance campaign effectiveness. -- You'll find all links on  Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

What is Social Listening, and How Can It Help My Firm Stay Ahead of Competitors?Curious about how law firms can anticipate client needs and spot emerging trends using digital conversations? Join our host, Toby Rosen, as we discover how social listening goes beyond mere monitoring to provide strategic insights that can keep your firm ahead of the curve.Gain insights into the competitive edge your firm can achieve by leveraging social listening to identify market gaps and enhance your offerings. This episode is your key to positioning your firm as a leader and valuable resource in the legal market. Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

Hiện nay, social listening đã trở thành giải pháp quen thuộc với các marketer trong việc đánh giá và theo dõi hiệu quả truyền thông trên nền tảng số. Tuy nhiên, thương hiệu thường sử dụng social listening ở đo lường và đánh giá chiến dịch mà chưa tận dụng hết thế mạnh để tạo ra các tác động sâu hơn. Trên thực tế, các chỉ số tương tác và thảo luận là một gợi ý tốt để thương hiệu đào sâu phân tích insight, hay thậm chí kết hợp với các phương pháp nghiên cứu khác để xác định cơ hội kinh doanh mới. Trong những trường hợp đặc biệt đó, việc phân tích toàn diện các dữ liệu Social Listening có thể giúp thương hiệu tiến gần đến mục tiêu kinh doanh. Hãy cùng Brands Vietnam trò chuyện cùng chị Mai Cẩm Linh – Head of Business của YouNet Media về cách ứng dụng social listening một cách chiến lược để thúc đẩy kết quả kinh doanh cho thương hiệu.

I want new prospects to receive the maximum possible value the moment they register for Podscan, so I treat them as customers before they even come to the page for the very first time.Here's the Podscan Dream Customer strategy — from idea to execution.This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/podscans-dream-customer-acquisition-strategy/The podcast episode: https://tbf.fm/episodes/353-podscan-s-dream-customer-acquisition-strategyCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Drop us a message!This week's podcast episode is an all-Giraffe special! And we're covering things such as TikTok expanding its subscription option for creators, the importance of social listening (and how to do it correctly,) growth strategies for TikTok and IG, and a whole lot more! Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budget. Tune in to learn how social listening can help you add early revenue

Subscriber-only episodeSend us a text*Bonus Episode for Subscribers*In this episode of Causes or Cures, we dive into the "War on Misinformation" and unravel its complexities. Is misinformation truly an "infodemic," like a virus infecting our brains? Is the militaristic approach missing the mark? We explore how misinformation is policed online, the rise of fact-checkers, and some of the biggest misinformation scandals, including the opioid epidemic and the tobacco industry's attempts to define "sound science" while squelching the truth about second-hand smoke as a carcinogen.Could our obsession with debunking and banning misinformation be a costly, unwinnable war? If we cannot agree on a definition of "misinformation," is this a wise public health battle to pursue, especially given the historical shortage of funding and staff? What roles should fact-checkers, tech companies, and governments play in policing knowledge, particularly in America, a country that deeply values personal liberties? Dr. Eeks also shares personal anecdotes, including her perspective on religious information and how nuns served as her fact-checkers growing up.We also highlight the blurred lines between truth and deception in health and geopolitics. From covert anti-vaccine propaganda campaigns to the false statistics that fueled the opioid crisis, we ask: Can any one entity be trusted to define what's true? Additionally, we will review expert insights from a previous podcast guest to better understand what's truly at stake in this ongoing battle.Subscribe and tune in for a deep dive into how misinformation has become a defining issue of our time and what it means for the future of public health and freedom of thought.*Disclaimer: This podcast consists entirely of my own thoughts and does not reflect the views of anyone or any organization I work with or consult for.*New* SUBSCRIBE for ALL Bonus Episodes!You can contact Dr. Eeks at bloomingwellness.com.Follow Eeks on Instagram here.Or Facebook here.Or X.On Youtube.Or TikTok.SUBSCRIBE to her monthly newsletter here.

Staying informed on consumer trends, brand reputation, and competitive shifts is critical. Companies need a tool beyond basic data collection to offer deep, actionable insights in real-time. Traditional market research can be slow and cumbersome, disadvantaging businesses. This is where Digimind, an Onclusive company, steps in. Digimind Digimind is a leading, AI-driven intelligence platform designed …

¿Cómo saber lo que tus clientes dicen sobre tu marca?  – Belén Conrad¿Cómo saber lo que tus clientes dicen sobre tu marca? La relación entre marcas y consumidores ha evolucionado radicalmente. Por eso, aparte de entregar productos o servicios de calidad, las empresas deben entender y anticipar las necesidades y deseos de sus clientes. Una experta nos habla del tema.¿Cómo saber lo que tus clientes dicen sobre tu marca? El poder del social listeningUna de las herramientas más efectivas para saber lo que tus clientes dicen sobre tu marca es el social listening o escucha social. Esta práctica permite a las marcas captar y analizar las conversaciones en redes sociales y otras plataformas digitales. ¿Por qué hacer escucha social?Conocimiento Profundo del Cliente. A través del análisis de menciones, comentarios y opiniones en tiempo real, las marcas pueden identificar las preferencias, inquietudes y emociones de sus clientes. Este entendimiento va más allá de los datos demográficos tradicionales; permite captar la voz del consumidor de manera auténtica. Al conocer mejor a su público, las empresas pueden personalizar sus estrategias de marketing y desarrollo de productos, logrando así una conexión más genuina y efectiva.Anticipación de tendencias. El entorno digital es dinámico y cambiante. Las tendencias pueden surgir y desaparecer en cuestión de días. La escucha social permite a las marcas mantenerse al tanto de las tendencias emergentes, lo que les da la ventaja de anticiparse a las necesidades del mercado. Al monitorear conversaciones sobre temas relevantes para su industria, las empresas pueden adaptarse rápidamente y ser proactivas, lo que puede traducirse en una ventaja competitiva significativa.Mejora de la reputación de la marca. La escucha social ayuda a las empresas a gestionar su reputación al monitorear y responder a las críticas y elogios de manera oportuna. Al abordar las preocupaciones de los clientes y agradecerles por sus comentarios positivos, las marcas pueden construir una relación más sólida y de confianza con su audiencia. Esto mejora la imagen de la marca y puede influir en la decisión de compra de nuevos clientes.Identificación de oportunidades y amenazas. Por ejemplo, si los consumidores están buscando soluciones que una marca aún no ofrece, esto puede representar una oportunidad para el desarrollo de nuevos productos. Por otro lado, si se detecta una creciente insatisfacción con un aspecto particular de un servicio, las empresas pueden actuar rápidamente para abordar el problema y evitar daños a su reputación.Fomento de la innovación. Al observar las discusiones sobre productos y servicios, las empresas pueden obtener ideas valiosas para mejorar o desarrollar nuevas ofertas. Las sugerencias directas de los consumidores pueden inspirar cambios significativos y ayudar a las marcas a alinearse con las expectativas del mercado. Esta retroalimentación continua fomenta una cultura de innovación y mejora constante, esencial en un entorno competitivo.Nuestra invitada Belén Conrad nos habla sobre ¿Cómo saber lo que tus clientes dicen sobre tu marca?Belén Conrad es abogada y hace un tiempo decidió comenzar a trabajar en tecnología. Actualmente forma parte del equipo comercial de Digimind, una empresa enfocada en ayudar y acompañar a otras empresas en la escucha social, conocido como “social listening”.En este episodio nos comparte:•    ¿Qué es la escucha social y por qué es importante para las marcas?•    ¿Cuáles son las principales herramientas o plataformas que recomiendas para realizar escucha social?•    ¿Cómo se pueden identificar las menciones relevantes de una marca en redes sociales?•    ¿Qué tipos de datos se pueden obtener a través de la escucha social?•    ¿Cómo se puede analizar la emoción detrás de las menciones de los clientes?•    ¿Cuándo se presta atención o cuando no?•    ¿Cómo puede una marca responder de manera efectiva a las críticas o comentarios negativos que se detectan?•    Un ejemplo exitoso del uso de la escucha social •    ¿Cómo puede la escucha social influir en el desarrollo de productos o servicios nuevos?Cómo Saber Lo Que Tus Clientes Dicen Sobre Tu Marca, Belén Conrad, Social Listening, Escucha Social, Inteligencia Artificial, IA, podcast, Podcast Corporativo, Comunicación Organizacional, Recursos Humanos, Desarrollo Profesional, Desarrollo Personal, Comunicación Efectiva, Santiago Ríos, Mil PalabrasRecuerda por favor escucharnos y suscribirte en la plataforma que más te guste:Apple Podcast Spotify Google Podcast SpreakerDeezerPara participar, escríbeme tus comentarios a santiagorios@milpalabras.com.coRecursos recomendados en este PodcastInstragram: https://www.instagram.com/beluconrad/LinkedIN: https://ar.linkedin.com/in/bel%C3%A9n-conrad-88224a1b9?trk=public_post_feed-actor-nameSitio Web: https://www.digimind.com/Suscríbete al Podcast de Mil Palabras enwww.milpalabras.comDescarga GRATIS el ebook “Cómo Crear un Podcast Corporativo”https://milpalabras.com.co/ Otros podcasts recomendados de nuestra redExperiencia Tech.Las voces de los líderes que hacen posible la evolución y la transformación digital. Casos de éxito, innovación, nuevos modelos de negocio y soluciones tecnológicas prácticas para crecer las empresas.https://open.spotify.com/show/77wLRAuRqZMuIiPcaBNHsJHistorias que NutrenConversaciones con profesionales que tienen algo para nutrir tu vida en lo personal, lo profesional, lo espiritual y lo físico.bit.ly/historiasquenutrenSomos CancionesEntrevistas e historias divertidas y personales con Gente que ama la música y sabe de música. (suenan canciones completas al lado de las historias).spoti.fi/3hWr020Logística que Trasciende Aquí encuentras las voces del sector logístico con las mejores prácticas e historias que han contribuido al crecimiento económico de industrias, negocios y naciones.https://bit.ly/logisticaquetrasciendeIdeas Sin editar Reflexiones, opiniones y anécdotas interesantes sobre “cualquier cosa” que se emite en vivo, y claro, sin editar.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/mil-palabras--4898895/support.

My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.    This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.   Learn….  How successful MSLs are going about social listening  What social channels are most viable right now and where should MSLs be “listening  What is the structure (for lack of a better word) an MSL could follow for social listening  What types of key insights might an MSL learn about their KOLs through social listening How social listening can play a part in conference preparation and strategy   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.     MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #msltalk #sociallistening

Summary In this episode of Startup Junkies, hosts Daniel Koonce and Jeff Amerine are joined by Rick West, chairman and co-founder of Field Agent, a company revolutionizing B2B retail solutions by offering an on-demand marketplace with efficient, cost-effective tools for retail professionals to evaluate in-store conditions, drive sales, understand shoppers, and generate ratings and reviews. The platform is designed to be user-friendly and affordable, allowing users to deploy solutions quickly. As an all-in-one retail toolkit, every solution in the Field Agent Marketplace can be launched with just a few clicks, in just a few minutes, for just a few dollars.  Furthermore, Rick explains his entrepreneurial journey, highlighting his early days growing up in Appalachia and his international stint with Procter & Gamble, which ignited his entrepreneurial spirit. He emphasizes that Field Agent operates in two economies: the traditional B2B model, where large companies like Walmart and Procter & Gamble hire them to collect data, and a B2C model, where everyday users download the Field Agent app to perform tasks and earn money. The company recently underwent significant changes, including a Series B funding round and acquiring Shelfgram, enhancing Field Agent's machine learning and AI capabilities. This acquisition enables real-time data collection and predictive analytics, providing clients with a competitive edge. Throughout the episode, Rick talks about the importance of relationships and mentorship in the business world, how he was able to develop an app that "really pays to use," and how he is adjusting to his new role within Field Agent. Tune in to learn about what the future looks like for Field Agent and to hear how you can make cold hard cash while you shop!   Show Notes (0:00) Introduction (0:42) Rick's Background and Origin Story (4:16) What's Next for Field Agent (7:15) Stepping Back from Day-to-Day Work (10:58) About Field Agents and Its Recent Acquisition, Shelfgram (16:10) Using Historical Information to Be Predictive (21:23) The Role of Social Listening (26:04) Field Agent's Process: Everyday People Reviewing Products (28:03) Rick's New Role and What's in the Future for Him (30:00) Closing Question   Links Daniel Koonce Jeff Amerine Startup Junkie Startup Junkie YouTube Rick West Field Agent

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?Many feel that what happens in the world doesn't impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.That is completely wrong and furthest from the truth.From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…Just staying in your bubble because maybe you don't identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.We have to acknowledge that reality.And depending on things, make adjustments accordingly. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

How does a brand formulate and promote skincare products that retain brand equity for decades?

“Qualitative research is understanding the why behind different emotions and different interests. …Quantitative is going to give you the actual sizing of how large of a conversation is. What I love about Social Intelligence and, specifically the social listening piece, is that balance of qual and quant.” Frank Gregory, Social Intelligence professional at Nestle USA. After starting his career in Marketing Strategy & Research, Frank has specialized in Social Listening and related social research methodologies for the past 11 years, becoming a recognized leader in the emerging Social Intelligence space.  Due to his accomplishments building out these capabilities for brands such as Audi, Hilton, and now Nestle USA, as well as founding the Social Intelligence Practices at agencies such as MediaCom and consultancies such as NorthStar Solutions Group, Frank has recently been twice recognized by the Social Intelligence Lab (the leading global trade organization in the space) as a Global Social Intelligence Insider 50 award winner, in both 2022 and 2024. In this episode, Frank Gregory, a Social Intelligence professional, shares his journey and expertise in social listening and social intelligence. He explains the importance of social intelligence for brands and how it encompasses social listening, audience segmentation, community analysis, and content performance analytics. Frank emphasizes the balance between qualitative and quantitative research in social intelligence and the need to understand the target audience. He also discusses the role of generosity in his work, including the gift of time and the importance of saying yes to helping others. Frank highlights the return on generosity, which can lead to unexpected opportunities and relationships. Chapters: 00:00 Introduction to Frank Gregory and Social Intelligence 03:43 Frank's Journey into Social Listening 07:07 Defining Social Intelligence and Its Importance 14:11 Target Audience in Social Media vs. Target Market 22:14 Ethnographic Research and Foresight Ecosystems 28:07 Addressing Privacy Concerns in Social Listening 32:45 Generosity at Work and the Return on Generosity R.O.G. Takeaway Tips: Do your research. Take a shot on someone. Know your audience.  Balance. (i.e. qualitative and quantitative research)  Make time for people.  Practice the Golden Rule.  Have a natural curiosity.  Social intelligence includes social listening, audience segmentation, community analysis, and content performance analytics. Understanding the target audience is crucial in social intelligence. Balance qualitative and quantitative research in social intelligence. Generosity in giving time and helping others can lead to unexpected opportunities. Practice the golden rule and treat others as you want to be treated. Resources: Frank Gregory  Nestle   Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify How diverse is your network?  N.D.I. Network Diversity Index What is your Generosity Style?  Generosity Quiz Credits: Frank Gregory, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 186, with Shannon Cassidy for a Generous Leadership Coaching Tip.

Joe Drymala joins The Great Battlefield podcast to talk about his career in politics and founding Share of Voice, where they help Democrats by analyzing online conversations to improve their communications.

In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Clemence Sop, the Head of Marketing Innovation at InterSystems, for an insightful discussion on marketing high-ticket items, leveraging digital platforms, and the power of thought leadership. Clemence shares her fascinating journey from yacht sales to marketing innovation, highlighting the complexity and strategy involved in selling luxury items. She delves into the concept of a cultivation strategist, emphasizing the importance of digital knowledge and social listening to engage potential buyers at the right moment. Drawing from real-life experiences, Clemence explains how using LinkedIn and celebrity brand ambassadors can build trust and nurture relationships with high-profile clients. She illustrates how positioning oneself as a trusted advisor can enhance visibility and engagement, even with audiences outside the initial target group. Bill and Clemence explore her career transition from supply chain engineering to big data and social media, driven by her curiosity about the future impact of collective intelligence and connection data on human behavior and business. In her current role, Clemence spearheads innovative marketing solutions to tackle existing challenges. She narrates a compelling story about addressing thought leadership needs in Belgium's healthcare system through the "One Patient, One Record" initiative. By sharing personal stories and building a community around patient data challenges, InterSystems was able to foster trust and drive meaningful change. The episode concludes with a discussion on overcoming mental and spam filters in today's saturated digital landscape. Clemence emphasizes the necessity of targeting a specific audience, creating relevant content, and establishing authentic connections through thought leadership. Tune in to learn from Clemence Sop's unique experiences and insights on transforming marketing strategies through innovation and thought leadership. Three Key Takeaways: • Strategic Digital Engagement: Clemence Sop emphasizes the importance of leveraging digital knowledge and social listening to effectively engage potential buyers. By cultivating relationships through targeted digital networking and positioning oneself as a trusted advisor, brands can enhance their visibility and build trust with high-profile clients. • The Power of Personal Stories in Thought Leadership: The "One Patient, One Record" initiative showcases the effectiveness of using personal stories to address pain points and build a community. By sharing authentic experiences and focusing on the emotional aspects of patient data challenges, InterSystems was able to establish trust and drive meaningful conversations in the healthcare sector. • Navigating Content Saturation: In a world overwhelmed with digital content, it is crucial to target specific audiences with relevant and purposeful content. Clemence highlights the need for authenticity and relevance in thought leadership, ensuring that content not only reaches but resonates with the intended audience, thereby overcoming mental and spam filters. If you want to learn more about thought leadership marketing check out this article Decoding Thought Leadership Marketing: A Blueprint for Success by Thought Leadership Leverage Founder and CEO Peter Winick.

Join Jess Cervellon and Cate Marques, Chief Experience Officer (CXO) at Terra Kaffe, as they share the key aspects of customer experience in today's rapidly evolving market on this episode of The Juice.Listen to Cate's insights on the growth and development of Terra Kaffe, the importance of mapping the customer journey from acquisition to retention, the challenges and rewards of working in an early stage startup, leveraging AI for CX, and the impact of referral programs on customer acquisition. Like, share, subscribe and more to get more juicy insights! ----------------------------What's inside The Juice this week? 00:00 - 10:15: Introducing Cate Marques: The Terra Kaffe Journey 10:16 - 20:30: Prioritizing Customer Experience in Startups 20:31 - 30:55: Leveraging AI and Data-Driven Insights 30:56 - 41:10: Impact of Referral Programs and Acquisition Strategies 41:11 - 50:00: Social Listening and Handling Celebrity Interactions 50:01 - 60:00: Future Trends in CX and Brand Management --------------------------

Most brands depend on social listening platforms to gauge brand sentiment, consumer feedback and competitor activities. But what happens in a world where most customers don't want to be seen and heard? Sara Wilson is working on this problem and in this new episode, we explore new ideas about community, conversations and the critical aspects of consumer insight in an AI World.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

In this episode, Richard Roach, Head of Growth at Mindmarker, shares insights into their innovative learning solutions. Mindmarker's platform, powered by generative AI, delivers micro bursts of training via mobile app and web browser, driving behavior change and measuring impact through robust analytics. With a focus on efficiency and engagement, Mindmarker caters to administrators, learners, and business leaders alike, offering scalable solutions for diverse training needs. Richard discusses their strategic marketing approach, emphasizing thought leadership and social listening. Whether you're seeking efficient content creation, engaging training experiences, or measurable performance impact, Mindmarker is poised to revolutionize your approach to learning and development.

In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio […] The post Social Listening, HARO to HERO, and a Little Pesticide appeared first on Marketing Over Coffee Marketing Podcast.

In this episode, we will be talking about how to use social listening to inform your content marketing strategy and for lead generation. We will cover what social listening is and why LinkedIn is a gold mine for your practice. You'll walk away with data insights, specific recommendations to engage with prospects and a social media tool kit you can apply today.Show ResourcesAdvisor Perspectives article, “How Social Listening Drives Results”- https://www.advisorperspectives.com/articles/2023/06/12/marketing-leverage-social-listening-results LinkedIn cheat sheet- https://drive.google.com/file/d/16qWU_emblDkNJyMLjiXqKeYUocEZMreo/viewUpcoming webinar about video content marketing- https://us06web.zoom.us/webinar/register/WN_vj12gdw1TtKZBUeaMJPPSQ#/registration VettaFi's Fixed Income symposium is happening on April 18th and brings the experts and thought leaders straight to you. Hear the insights you need to succeed in 2024. Register for free at etftrends.com/webcasts/fixed-income-symposium-2024

Neste episódio especial da quarta temporada do Metanoia Lab, patrocinado pela YouScan, o Andrea (andreaiorio.com) conversa com a Gabriela D'Avila, Consultora de Social Listening da YouScan, sobre a importância do Social Listening. A YouScan é uma empresa SaaS líder no mundo do monitoramento e análise de mídias sociais, especializada em fornecer soluções de ponta para ajudar as empresas a obter informações valiosas a partir do vasto mar de conversas online. Para experimentar a plataforma gratuitamente, basta acessar esse link: https://hubs.li/Q02lSHf60, que a equipe da YouScan entrará em contato.

A #SaturdayMorningHustle Top Rated Episode Flashback to October 5, 2019 on the ironic topic of Social Listening because I'm doing all the talking today. Social Listening is the practice of paying attention to trends, attitudes, etc. of topics via social media channels like Twitter, Instagram, Facebook and LinkedIn. In a world buzzing with conversations, staying tuned in isn't just a trend – it's a strategic advantage. Social Listening goes beyond just posting – it's about understanding, empathizing and connecting with our digital society. Create Social Capital by listening more than you talk (post, tweet, gram, etc....) From Twitter's rapid-fire updates to the visual storytelling of Instagram and the professional insights on LinkedIn, every platform is a goldmine of information. Here's why Social Listening matters: • Spotting Trends: Stay ahead of the curve by identifying emerging topics and discussions in real time • Customer Insights: Understand your audience's needs, preferences, and pain points to deliver personalized experiences • Brand Reputation Management: Proactively manage your brand's image by addressing concerns and amplifying positive feedback • Competitive Intelligence: Gain valuable insights into competitors' strategies, strengths and weaknesses • Content Inspiration: Fuel your creativity by tapping into the conversations and interests of your target audience Harness the power of Social Listening for engaging, learning and growing your brand and online influence. If you want to know why social listening is important, how to utilize it and the value listening on social media brings to any brand, self-brand or influential individual, then you have to listen to this episode. It's Saturday, I'm in the office, this is the Saturday Morning Hustle. Listen to this podcast while your competition is still sleeping. ⁠⁠⁠http://bit.ly/ListenToSMH --- Send in a voice message: https://podcasters.spotify.com/pod/show/satmorninghustle/message

Are you drowning in "shoulds?" Bogged down in the expectations of yourself, your clients, and even your paid advisors? And, to top it all, is one-size-fits-all marketing or the newest high-priced fad failing to bring in the right people? It's time to shake things up, y'all. This episode will help you do exactly that. This week, Annie P. Ruggles is joined by the creative engine known as Megan Gersch. Megan is a branding and web design expert, specializing in "music industry disruptors who want to build an empire." Megan is the go-to for brands that want to stand out in crowded markets - without falling prey to the trends. Thanks to her savvy analysis, the conversation is a masterclass in differentiation, self-representation, and brand evolution. Then, the two focus on a mutual love for the pioneering, rule-breaking, ever-evolving sensation known as Radiohead. What lessons can be learned from their example of shaking off "shoulds" and doing things their way? Let's find out. Resources: Connect with Megan through her website, Instagram, TikTok, and Youtube Don't forget to listen to her podcast, Your Sparkly Brand. Download her Elevated Web Presence Checklist and other goodies at megangersch.com/resources Annie P's LinkedIn group, The Legitimati, is about to blow up. Claim your space in an upcoming zany collaboration here. What's Inside: 00:00 -  Embracing confidence online takes practice and time. 05:12 - Building a brand is an endurance sport, not a sprint. 10:05 -  Clarity in design attracts ideal clients, and repels others. 16:53 -  Drive, vision, systems, automation, repurpose, content, consistency 19:36  - Shift from perfect to real: Marketing transforms. 24:58  - Tracking content across platforms creates omnipresence online. 30:44  - Key role of style guide in business. 36:17  - Radiohead at Lollapalooza: a perfect experience. 40:31  - Radiohead is brilliant at creating fan experiences. 48:33  - Thank you for 3 years of support! 51:03  - Homework: Evolve your thinking to evolve your brand. 53:36 - Join us on LinkedIn! Wanna binge? Check out these related episodes: 17: On Boldness, Speaking Up & Lady Gaga (feat. Suz Chadwick) 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 79: On Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour) 82: On Healing, Hustle Culture & Kesha (feat. Jessica Butts) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)

In this episode of The Enrollify Podcast, Zach Busekrus is joined by Katlin Swisher from Campus Sonar and Lisa Baer from Rosalind Franklin University of Medicine and Science, for a discussion on the importance of social listening in higher education. This episode was live recorded at the 2023 AMA Symposium for the Marketing of Higher Education.About the Enrollify Podcast Network The Enrollify Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!  Our podcast network is growing by the month and we've got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry's best as your hosts. Learn from Jaime Hunt, Allison Turcio, Dayana Kibilds, Dustin Ramsdell, Terry Flannery, Mallory Willsea, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours! 

Should tiny businesses be worried about the huge issues of inclusion and diversity? Why does allyship really matter - beyond just wanting to be (and be seen as) a good person? And how can we all go beyond performative acts into real, bottom-line shifting, glass ceiling shattering, stigma-debunking change-making? Welcome back to another episode of "Too Legitimate to Quit" with your host Annie P. Ruggles. This week, Annie is joined by the inspirational force known as Dr. Raymona H. Lawrence. (She says, "Don't forget the "H" in Raymona." Annie says," Don't forget the 'Dr.'") This no-holds-barred, real and relatable, multi-racial discussion on representation, advocacy, "white tears," and more, is equal parts motivational, challenging, and actionable. Then, Annie and Dr. Raymona conclude a two-part discussion on the reality phenomenon "Love is Blind" and its connections to identity, trust, cultural lenses, and deepening understanding! (Don't miss part 1 with the fabulous Emma Tessler!) Resources: - Connect with Dr. Raymona through her website, Instagram, and YouTube What's Inside: 01:44 Helping businesses embrace DEI strategies and training. 08:25 Personal and professional allyship are intertwined. 12:18 Brands show support for specific causes conveniently. 22:44 Marketing and sales use assumptions to understand customers. 24:59 Know your lens to understand your beliefs. 30:55 Allyship can be scary. Do it anyway. 39:19 ROARing into Love Is Blind 45:21 Perspective shapes experiences, even in relationships. 51:16 Homework: Create lasting impressions, show trust, increase success. Wanna binge? Check out these related episodes! 120: On Vision, Authenticity & Love is Blind (feat Emma Tessler) 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) 42: On Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen) 81: On Closers, Compassion & Attack on Titan (feat. Jason Marc Campbell) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski) 118: Live-ish from FAN EXPO Chicago! On Inclusion, Intentions & The Mandalorian (feat. Iris Goldfeder)

When Maria Picone's daughter was diagnosed with Prader-Willi Syndrome (PWS), she turned to the internet for answers.   What she found was an online community of caregivers sharing their experiences with PWS, giving her comfort and direction with what to do about her daughter's rare disease. It also spurred her and her husband to create TREND Community, an online platform for caregivers of rare diseases to not only share their experiences, but also make positive contributions to scientific literature.   Join us as we discuss the philosophy of TREND Community, how it transforms general discussions into real-world clinical research, how collaboration drives their progress, what's next for TREND, and what you can do to help advance their mission.    Show Notes Trend Community - Impact Through InsightsTrend Community Report on Identifying Mental Health Challenges Experienced by Caregivers in Rare Disease Communities: A Social Media AnalysisCharles River | Rare DiseaseThe Disruptors: Innovation in Drug Discovery

Episode 39 - How to Sell an Idea In this episode, we discuss the approach to selling an idea efficiently, touching on the importance of social listening, no-brainer offers, and the inherent motivational factors of individuals while communicating an idea. And we point out the significance of understanding the implications or the cost of not acting on an idea. We illustrate the process with experiences from our own professional lives, focusing on the strategies employed and the results. And we discuss the importance of credibility as an influencer and the need to leverage it properly for effective communication.00:06 Introduction to Selling Ideas00:58 The Importance of Social Listening and Risk-Taking02:18 The Process of Selling an Idea: A Case Study04:58 The Role of Risk in Selling Ideas06:15 Understanding the Implications of Not Having an Audience12:07 The Power of Social Listening and Understanding Your Audience16:10 The Importance of Building Credibility17:42 Conclusion and Preview of Next PodcastJoin us on Monday for the next Message & Momentum Weekly session: https://thevisibleclub.com/messageandmomentumAngela and Anke unpack crucial but often overlooked topics to help you get found and noticed by your ideal clients, AND we open up the floor for hot seat coaching and Q&A, so you get YOUR questions answered.To find out more about us and The Visible Coaches Podcast, visit thevisiblecoachespodcast.com where you'll also hear about free events we offer to help introverted coaches make their mark in an extrovert's world.If you love planning and taking notes to stay organized and make progress, get your copy of our Become More Visible Journal.To get clarity on YOUR next step towards more visibility and business success, book a call with Angela.************

It's not a very popular topic in the world of social media but I feel like social listening is one of the number one things you can get better at to create irresistible offers, put out content your ideal client actually wants and make sales faster and I break this whole process down to make it easy for you in today's episode! Btw-If you're looking for 1:1 accountability & mentoring, I have almost a decade of biz experience and can help you accomplish anything you dream of so your next step is to watch this short video to learn more about my simple 4C formula, and behind the scenes of how mentoring works with me-Check it out here: https://www.sarahdhall.com/coaching. You can also find out your sales IQ by taking my free sales quiz, and then get actionable tips to improve your sales IQ! Take the quiz here www.sarahdhall.com/quiz Come Say “Hi” on Instagram @thesarahdhall: http://www.instagram.com/

My guest this week is Jason Howard, Medical Digital Lead at Sanofi. We discuss the importance of social media monitoring for MSLs. Jason shares….

An important part of marketing communication is social listening. In this podcast, I discuss the art of effective social media listening in developing and maintaining successful marketing & PR campaigns. --- Send in a voice message: https://podcasters.spotify.com/pod/show/cheryl-mccants/message Support this podcast: https://podcasters.spotify.com/pod/show/cheryl-mccants/support

Let's talk about social listening and how you can use it to analyze online conversations about your brand and the industry at large to find out more about your campers. Ready to get started on marketing for your park? Learn more here: https://outdooralliances.com/ Want to catch up on past episodes and learn more about marketing? Visit our podcast website: https://podcast.outdooralliances.com/

How can businesses build trust, foster human connection, and align with shared values in the age of AI and technology? And why on Earth does Facebook feel the need to change its advertising platform every four seconds? (Ok, we can't answer the second question there. Ask Zuckerberg.) But in this episode, we wholeheartedly tackle the first. Jenn Neal of Formula Done joins Annie P. to candidly share her best tips on leveraging Facebook's functionality amidst recent policy changes, and strategies for overarching marketing success with and without AI. Then, Jenn dives into her lifelong passion for different racing disciplines, including Formula 1. You'll be amazed how much it has to do with social media! Tune in for an insightful discussion filled with thrilling anecdotes, thought-provoking questions, a drag race romance, and plenty of laughs along the way. Resources: - Connect with Jenn through her website, Instagram, and https://www.linkedin.com/in/jennneal. - Grab her free ultimate guide to content repurposing at https://contentrepurposing.tools/ - Annie's award-winning sales course, Sales for Empaths, is now available as a Pay What Feels Right! Grab your seat at http://www.anniepruggles.com/NSSA What's Inside: [00:01:14] With algorithms, you'd be surprised how much having fun matters [00:05:23] Productivity, Dance Videos, and Visibility [00:12:18] Leveraging the Facebook behemoth [00:15:12] Visibility mini-masterclass [00:19:35] Easy, cheap Facebook boosting for more visibility. [00:21:53] How to liberate your content [00:26:57] A Drag Race romance [00:30:40] Elevating the ordinary to the excellent [00:33:09] Ethics and your best behavior (but in a joyful way) Wanna binge? Check out these related episodes: 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 62: On Traction, Patience & Ted Lasso (feat. Sara Dean) 71: On Shiny Objects, Trends & Westworld (feat. Mariana Padilla) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski) 109: On Webinars, Credibility & Pleasantville (feat. Tom Poland)

Jackie Cuyvers, Founder & CEO of Convosphere, has spent her life understanding People through what they say and how they say it.  Social Intelligence and Social Listening are what allow us to really understand what People want, what they really think about a brand or how much respect they have for their workplace.  Surveys and 360 assessments are not the answer, but it is the unprompted and unfiltered insights that help paint a true picture of what's going on.  Jackie also shares that context is as vast and nuance as the world languages.  When businesses desire to enter new markets, it's important to understand that our humor, needs and slang don't always translate- So before you launch that new product in Japan, make sure you are not just translating the text on the packaging.  Having high social intelligence requires strong EQ and despite the analytical nature of the process, understanding human behavior and emotions is paramount. Getting the right answers, is about asking the right questions, in the right place. Jackie and her Team believe that the answers are all around us, but we must look in the unprompted and unfiltered places to really gain the truth. If we can properly invest in the seeking the truth, we can propel our Teams and companies to new levels. Learn more about Convosphere: www.convosphere.com Check out other ways Joseph and Team are serving other Leaders at www.cabreratoro.com Follow @cabreratoro_explore (Instagram) Follow www.youtube.com/@JosephCabreraExplore LinkedIn: CabreraToro  

Feeling frustrated and overwhelmed with your current marketing efforts? Exhausted by constantly chasing after the latest trend or tactic without seeing any real results? Or just wondering how and when to let your "freak flag" or "woo badge" fly for maximum effect? You are not alone! If you've invested in expensive advertising campaigns or poured hours into social media posts, but your audience just isn't engaging or converting, this episode is for you! This week, Annie P. is joined by Stanford-educated lawyer turned Earth Wisdom Ceremonialist and quiz funnel builder extraordinaire, Mellissa Seaman! A true bridge between the worlds of business strategy and intuitive development, Mellissa now guides professional women in midlife on how to clarify their deepest purpose, do business with heart and ease, and step into a new level of leadership. It's a jam-packed, hilarious, and heartfelt episode that begs the question "What the heck does it really mean to be holistic in your marketing?" before diving into the musical romp known as Zoey's Extraordinary Playlist. Resources: - Connect with Mellissa through her Instagram. - Take Mellissa's fabulous quiz, "What is Your Soul Gift?," at SoulGiftQuiz.com - Don't forget to check out her podcast, Channel Your Genius! What's Inside: [00:05:54] Managing creative cycles means prioritizing rest. [00:12:39] Magnetism must pave the way for success. [00:16:09] Creativity comes from external inspiration sometimes. [00:18:43] "Say yes, don't stop the flow" [00:20:46] Opening to the genius within and embracing uniqueness [00:24:36] Limitations hinder genius, open up and flow! [00:28:30] Different types of genius [00:33:15] The superpower of archetype-based quizzes [00:36:38] Marketing for compassionate and deep connection [00:41:47] Listening with heart; tuning into intuition. [00:44:39] Boundaries, baby! Boundaries. [00:50:15] Ditching fake professionalism for real authenticity [00:54:18] Homework: determine (and protect) your zone of genius. Wanna binge? Check out these related episodes: 11: On Intuition, Ambition & Frozen 2 (feat. Ciara Rubin) 25: On Selfishness, Boundaries & Malcolm & Marie (feat. Naketa Ren Thigpen) 45: On Shame, Magnetism & The Rocky Horror Picture Show (feat. Michelle Clarke) 53: On Boundaries, Burnout & So I Married an Axe Murderer (feat. Amber Hawley) 70: On Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)

Today we're speaking with Kate Kenner Archibald of Dash Hudson. Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology. Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer. In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company. Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley. TIMESTAMPS 05:24 - Kate's background. 08:34 - Getting kids into sports. 10:10 - What is Dash Hudson? 12:16 - Social listening tool. 15:50 - Ideal Customer. 17:59 - Struggles clients are experiencing. 21:13 - Leveraging UGC Content. 23:37 - AI Tools for Content and creative strategies. 26:03 -More than following trends. 30:02 - Career highlights/lowlights. 32:11 - Worst piece of professional advice. 33:56 - Dream team attributes. 35:07 - Team helping with data. Check Out Dash Hudson: Instagram: instagram.com/dashhudson/Twitter: twitter.com/dashhudsonTikTok:  tiktok.com/@dashhudsonLinkedIn: linkedin.com/company/dash-hudson/mycompany Connect with Kate:  LinkedIn:  linkedin.com/in/kate-kenner-archibald  Upcoming events: LA Experience: - June 20th New York Experience: - July 27th Register ⁠⁠here⁠⁠. Want to join WIIM's Membership? ⁠⁠Check out our website⁠⁠ Don't forget to ⁠⁠follow us on Instagram --- Send in a voice message: https://podcasters.spotify.com/pod/show/wiim/message Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

I am so excited to have Dayana Aleksandrova on today's episode! Dayana Aleksandrova a.k.a Coach D is a Certified Marketing and Mindset Coach. She has played an integral role in advertising campaigns worth over $8 million. Dayana's last office job was in 2017 when she quit a tech startup to live in a tree house. She has since built a multiple 6-figure business and helps educate and empower entrepreneurs to get better clients, launch their offers, and build badass brands.  In this episode, we cover: Social listening [6:30] Where to implement social listening [8:30] Coffee dates [17:40] Connect with Dayana: https://www.instagram.com/dayana_aleksandrova_/ Click here for Free Resources + Current Offers! Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/  

Does it seem like everyone around you is always "launching?" Big launches! Flashy launches! Multi-day multi-media launches! What the heck is a launch anyhow? And do we really need to talk about ourselves this much in order to succeed? This week, Annie P. is joined by digital marketer extraordinaire, Jennifer Tamborski. It's a jam-packed episode about pipeline maintenance, funnel hacks, vulnerability, and more - before dipping TLTQ's very first toe into the Marvel Cinematic Universe. What marketing and biz dev lessons can we learn from Tony Stark, Super Entrepreneur? *Parentpreneur advisory: this episode contains small amounts of colorful language. Resources: - Connect with Jennifer through her website and YouTube. - Check out her podcast, Marketing Matchmaker on all the major platforms. - Don't forget to grab her free guide to generating consistent leads here: https://www.virtualmarketingexpert.com/turnup What's Inside: [00:00:00] If they haven't done it themselves, they can't take you there.  [00:01:10] In order to create consistent profits in your business, you must have consistent leads.  [00:06:37] Marketing and sales are not the same department. [00:13:14] No one is coming to a baseball field they don't know about except ghosts. [00:14:39] Visibility is vulnerable until you realize that it's not actually about you. [00:21:34] Content creation can be overwhelming. [00:24:21] Creating relationships is how social media survives.  [00:31:02] If you treat your business as a hobby, it will pay you like a hobby.  [00:35:06] Marvel never stops churning out content.  [00:36:21] For Iron Man, it's always about creating something better.  [00:40:22] The ripple effect is so much wider than we think. [00:46:50] Head over to Marketing Matchmaker.  [00:47:58] This week, your homework is to be a hero by practicing social listening.  Wanna binge? Check out these related episodes: - 27: On Challenges, Self-Talk & Batman Begins (feat. Paul Ross) - 37: On Connection, Curiosity & Murder She Wrote (feat. Nikki Nash) - 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) - 98: On Enthusiasm, SEO, and The A-Team (feat. Seth Goldstein)

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fit into your marketing strategy and customer lifecycle ecosystem?Semrush's Head of Marketing Vlad Opryshko asks me questions in another "Ask The Strategy Hacker" themed episode where we discuss SEO, TikTok, social listening, data analytics, LinkedIn, Instagram, social media schedulers, creator economy, influencer marketing, lead generation, and more! Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch this video to learn more about The LinkedIn Authority Writing System™Need copywriting and content marketing support for LinkedIn? Visit NoMiddle.com to learn how we can help!See the featured article I'm in for Semrush's 13 LinkedIn Marketing Strategies That WorkRead my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROIBuy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Conversation with Brooke Sellas, the CEO and Founder of B Squared Media, a done-for-you social media management, advertising, and customer care agency, and the author of “Conversations That Connect: How to Connect, Converse, and Convert through Social Media Listening and Social-Led Customer Care”. Episode on Website