Podcasts about social listening

Savez-vous que le 107.7 Radio-Vinci Autoroutes attire plus de 4 millions d'auditeurs lors des pics d'audiences, surtout pendant les périodes de départ en vacances ? Dans cet épisode de L'Instant MARKETING COMMUNICATION, Florian Grimault reçoit Hélène Lastella, directrice du pôle radio chez RFE Publicité, pour explorer en profondeur les spécificités de cette radio unique en son genre. Hélène nous dévoile les secrets de son succès, notamment sa capacité à fournir des informations en temps réel sur le trafic, un atout majeur pour les conducteurs en quête de sérénité sur la route. Au fil de la conversation, nous découvrons comment cette radio se distingue dans le paysage médiatique grâce à son approche centrée sur l'humain, un élément fondamental de l'ADN de RFE et de Radio Vinci Autoroutes . La programmation musicale, soigneusement élaborée, joue également un rôle essentiel dans l'attraction des auditeurs, rendant l'écoute à la fois agréable et engageante. Avec des chiffres impressionnants et une analyse des médias approfondie, cet épisode met en lumière les opportunités stratégiques qu'offre Radio Vinci Autoroutes aux annonceurs désireux d'optimiser leur stratégie de communication. Hélène partage des insights précieux sur l'impact de cette radio sur la mémorisation publicitaire, une thématique cruciale pour toute agence de communication et annonceurs souhaitant maximiser l'efficacité de ses campagnes. En effet, l'expérience client est au cœur des préoccupations, et la radio se positionne comme un acteur incontournable dans le domaine de la radio. Ce podcast est une véritable mine d'or pour ceux qui souhaitent comprendre les tendances du marketing à adopter. Ne manquez pas cette occasion d'écouter des conseils d'experts en rmarketing / communication et de découvrir comment L'Instant MARKETING COMMUNICATION peut vous aider à naviguer dans les défis actuels du secteur. Que vous soyez un professionnel du marketing, un passionné de communication ou simplement curieux des nouvelles tendances, cet épisode vous fournira des clés pour enrichir votre plan de communication et renforcer votre identité grâce notamment à l'audio et votre identité sonore. Rejoignez-nous pour un décryptage des tendances événementielles et une analyse des performances podcast qui vous permettra de rester à la pointe de l'innovation. Écoutez dès maintenant et plongez dans le monde fascinant de la communication et du marketing avec L'Instant MARKETING COMMUNICATION de Florian Grimault! Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Social Data in Echtzeit verstehen – dafür braucht es die richtigen Werkzeuge! Charlott Goldstein führt dich in diesem Kurzimpuls in die Welt des Social Listening mit Meltwater ein: Du siehst, wie KI und Copilot Social Data in Echtzeit analysieren und aufbereiten. Du erfährst, wie sich mit der neuen Microsoft-Teams-Integration relevante Insights dorthin bringen lassen, wo Entscheidungen fallen – direkt in deinen Team-Chat. Im Fokus stehen praxistaugliche Anwendungsfälle: Du lernst, wie sich potenzielle Krisen frühzeitig erkennen lassen, Kampagnen-Leistung minutengenau überwacht wird und Stimmungsanalysen die Strategie unterstützen. Zusätzlich erhältst du konkrete Workflow-Empfehlungen, um Meltwater-Daten nahtlos in deinen Arbeitsalltag zu integrieren und so die Zusammenarbeit von Kommunikations- und Social-Media-Teams nachhaltig zu optimieren. Deine Vorteile auf einen Blick: - Tiefergehendes Expertenwissen aus erster Hand - Praxisnahe Tipps - Klarheit über Potenziale und Stolperfallen - Interaktive Live-Q&A-Session mit allen Speakern FRIDAY Insights ist eine gemeinsame Initiative von OMT und contentmanager.de – mit dem Ziel, komplexe Themen verständlich, praxisnah und mit echtem Mehrwert aufzubereiten. Melde Dich jetzt kostenlos an und erfahre, wie Social Listening Dein Unternehmen effizienter, flexibler und zukunftssicher machen. Shownotes:

Saviez-vous que l'industrie de l'événementiel pourrait atteindre un chiffre d'affaires impressionnant de 2 500 milliards de dollars d'ici 2030 ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION de Florian Grimault, nous plongeons au cœur de l'importance cruciale de l'événementiel dans le marketing moderne. Florian définit l'événementiel comme l'art d'associer une marque à un événement, créant ainsi une expérience directe et mémorable avec le public. Cette stratégie de communication est devenue incontournable, surtout après les bouleversements engendrés par la pandémie. Au fil de l'épisode, Florian explore les différentes formes d'événements, qu'ils soient physiques, digitaux ou hybrides, et partage des exemples concrets d'entreprises telles que Leclerc et Renault, qui ont su tirer parti de ces stratégies de vente innovantes. En effet, l'événementiel ne se limite pas à une simple rencontre ; il s'agit d'une véritable immersion qui permet aux marques de se démarquer dans un marché saturé, d'augmenter leur notoriété et de fidéliser leurs clients. Les avantages stratégiques de l'événementiel sont nombreux : création d'un engagement émotionnel, collecte de feedback précieux et opportunité d'analyser les tendances du marché. Florian souligne l'importance d'intégrer l'événementiel dans un plan de communication global, en utilisant des outils tels que le CRM (customer relationship management) pour maximiser l'expérience client. Dans un monde où le social listening et l'influence marketing jouent un rôle prépondérant, les marques doivent s'adapter et innover pour rester pertinentes. Ce podcast marketing est une véritable mine d'or pour les professionnels du marketing et de la communication, qu'ils soient en agence de communication ou en entreprise. Les conseils d'experts en marketing partagés par Florian vous aideront à naviguer dans les défis actuels et à exploiter les tendances événementielles à votre avantage. Que vous soyez intéressé par le marketing sportif, le sponsoring sportif ou encore le monitoring de l'impact de vos actions, cet épisode vous offre des clés pour transformer votre approche. Ne manquez pas cette occasion de découvrir comment l'événementiel peut révolutionner votre stratégie de communication. Écoutez L'Instant MARKETING COMMUNICATION et apprenez à établir des connexions authentiques avec votre audience, tout en vous tenant informé des dernières actualités marketing et des analyses des médias. Rejoignez-nous pour un décryptage passionnant des défis et opportunités que présente le monde de l'événementiel aujourd'hui ! Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

« Saviez-vous que 86 % des consommateurs sont prêts à payer davantage pour une meilleure expérience client ? » Dans ce premier épisode de la saison 3 captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault s'entretient avec Laëtitia Thiel, Directrice Générale Adjointe de Best Western France, sur le rôle crucial que joue l'expérience client dans le secteur hôtelier. Ensemble, ils explorent comment une expérience mémorable peut transformer une simple marque en une référence incontournable, recommandée par tous. Laëtitia partage avec passion son parcours professionnel et les défis qu'elle rencontre au sein de Best Western France, où elle supervise le marketing, la communication, l'expérience client. et l'innovation Dans un environnement où l'uniformisation est la norme, elle révèle les stratégies innovantes mises en place pour se démarquer et offrir une expérience unique et personnalisée à chaque client. Cet échange met en lumière l'importance d'une approche coopérative avec les hôteliers membres de Best Western France, soulignant que le succès repose sur une communication d'entreprise efficace et une écoute active des besoins des clients. Au fil de la discussion, Laëtitia et Florian abordent des thématiques essentielles telles que les valeurs de la marque, l'importance de l'écoute des clients, et les outils innovants, comme l'IA, utilisés pour améliorer l'expérience client. Ils démontrent que l'expérience client n'est pas simplement un aspect secondaire, mais un élément central de toute stratégie marketing. Dans un monde où la concurrence est de plus en plus féroce, cet épisode offre des conseils précieux aux experts en marketing, aux professionnels de la communication, et à tous ceux qui souhaitent développer leur business. Ne manquez pas cet épisode enrichissant qui vous permettra de découvrir des tactiques de vente efficaces, des stratégies de communication percutantes, et des insights sur le marketing d'influence. Que vous soyez un professionnel aguerri ou un novice dans le domaine, cet épisode de L'Instant MARKETING COMMUNICATION vous apportera une éducation précieuse sur l'importance de l'expérience client dans la réussite d'une marque. Rejoignez-nous pour cette exploration fascinante des défis et des opportunités qui se présentent aux entreprises dans le cadre de leur stratégie marketing et de leur plan de communication. Écoutez dès maintenant et transformez votre approche du marketing ! Le podcast [L'Instant Marketing Communication] est une production de l'Agence Albatros Conseil Si vous apprécier ce podcast, je vous invite à le soutenir en laissant un like ou un commentaire sur votre plateforme d'écoute préférée. Cela nous aide non seulement à le faire découvrir à d'autres auditeurs, mais aussi à continuer de vous proposer des contenus toujours plus inspirants et pertinents. Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Savez-vous que près de 70 % des campagnes marketing échouent à prouver leur retour sur investissement (ROI) ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION, Florian Grimault explore l'importance cruciale de la mesure et de l'analyse dans la communication marketing. Avec Flavien Charles DG de WellPack, il met en lumière les défis et les opportunités qui se présentent aujourd'hui aux professionnels de la communication. La discussion se concentre sur la nécessité d'exploiter les données disponibles, souvent sous-utilisées, pour maximiser l'impact des campagnes publicitaires.En particulier, le secteur de la grande distribution fait face à des obstacles uniques en matière de captation de données, un sujet d'actualité renforcé par les réglementations comme le RGPD. Comment les entreprises peuvent-elles naviguer dans ce paysage complexe tout en respectant la conformité RGPD ? Flavien et Florian partagent des exemples concrets, notamment une campagne innovante pour Netto, qui a révélé l'efficacité du RCS par rapport au SMS en termes d'engagement et de conversion. Cette étude de cas illustre non seulement l'importance d'une stratégie de communication bien pensée, mais aussi l'impact significatif que peut avoir une communication responsable sur les résultats des ventes. Dans cet épisode, vous découvrirez des conseils marketing pratiques, des tactiques de vente éprouvées et des stratégies de communication qui peuvent transformer votre approche du marketing. Que vous soyez un expert en marketing ou un novice cherchant à comprendre les rouages de la communication d'entreprise, cet épisode est fait pour vous. Rejoignez-nous pour une écoute active et enrichissante qui vous fournira des outils concrets pour optimiser votre plan de communication et renforcer votre plateforme de marque. Ne manquez pas cette occasion d'apprendre des meilleurs dans le domaine et d'explorer les dernières tendances en matière de marketing, publicité et médias. Écoutez dès maintenant L'Instant MARKETING COMMUNICATION et plongez dans l'univers fascinant de l'innovation marketing, du marketing influence et des stratégies médias qui façonnent le futur de la communication. Avec chaque épisode, nous vous aidons à naviguer dans la révolution du messaging et à développer votre business avec succès.Le podcast [L'Instant Marketing Communication] est une production de l'agence albatros conseil Si vous apprécier ce podcast, je vous invite à le soutenir en laissant un like ou un commentaire sur votre plateforme d'écoute préférée. Cela nous aide non seulement à le faire découvrir à d'autres auditeurs, mais aussi à continuer de vous proposer des contenus toujours plus inspirants et pertinents.  Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Videos ohne Ziel landen im Leerlauf – Clipvert Gründerin Ronja Dornfeld zeigt, wie Unternehmen durch fehlende Ressourcen, Mut und Kontinuität scheitern. Hohe Investitionen in Social Media wirken nur, wenn echte Menschen mit Haltung und Bereitschaft für Kritik sichtbar werden. Schnell produzierte Perfektion ersetzt keine Nähe. Was bleibt, ist der Mut zur Imperfektion, zu Dialog und zum Loslassen alter Werbeformeln. Eine Einladung zum echten Ausprobieren. Du erfährst... …wie Ronja Dornfeld Unternehmen hilft, Videos effektiv für Employer-Branding einzusetzen …welche sechs typischen Fehler Unternehmen beim Einsatz von Videos machen …warum Zielsetzung und Ressourcen entscheidend für den Erfolg von Videokampagnen sind …wie Mut und Authentizität die Wirkung von Unternehmensvideos verstärken …warum Social Listening und interaktive Kommunikation im Videomarketing unverzichtbar sind __________________________ ||||| PERSONEN |||||

Êtes-vous prêt à découvrir comment le sampling peut transformer votre stratégie marketing ? Dans cet épisode captivant de L'Instant MARKETING COMMUNICATION de Florian Grimault, nous plongeons dans l'univers fascinant de l'échantillonnage avec deux expertes, Julie Amico et Charlotte Buizard. Ces professionnelles chevronnées partagent leurs expériences et leurs conseils sur l'efficacité des techniques de sampling, une méthode incontournable dans le paysage marketing moderne. Le sampling, ou échantillonnage, n'est pas seulement une tendance ; c'est une véritable révolution dans le monde de la communication et de la publicité. Julie et Charlotte nous expliquent comment mesurer l'impact de ces échantillons à travers des outils innovants tels que les codes QR et les cartes de réduction, tout en respectant la conformité RGPD.Elles abordent également les défis logistiques et humains associés à ces opérations, soulignant l'importance de la créativité dans leur travail. Au fil de la discussion, vous découvrirez comment ces expertes en marketing naviguent à travers les complexités de l'organisation d'événements de sampling, tout en maintenant une écoute active pour s'adapter aux besoins des marques. Leur passion pour le métier est palpable, et leur complémentarité en tant que binôme apporte une dynamique unique à l'épisode. Le sampling n'est pas qu'une question de distribution d'échantillons ; c'est une stratégie de communication qui peut booster la vente et renforcer la marque employeur. Grâce à des tactiques de vente astucieuses et à une approche centrée sur le consommateur, Julie et Charlotte démontrent comment le sampling peut générer des expériences mémorables et fidéliser les clients. Ne manquez pas cet épisode enrichissant qui met en lumière les enjeux du sampling dans le marketing moderne et les solutions innovantes que ces deux professionnelles apportent à leurs clients. Que vous soyez un expert en marketing ou simplement curieux d'en apprendre davantage sur les nouvelles tendances, cet épisode de L'Instant MARKETING COMMUNICATION est fait pour vous. Rejoignez-nous pour explorer les dernières tendances en matière de marketing, de communication et d'innovation marketing ! Écoutez dès maintenant et transformez votre approche du sampling en marketing ! Le podcast [L'Instant Marketing Communication] est une production de l'agence albatros conseil Si vous apprécier ce podcast, je vous invite à le soutenir en laissant un like ou un commentaire sur votre plateforme d'écoute préférée. Cela nous aide non seulement à le faire découvrir à d'autres auditeurs, mais aussi à continuer de vous proposer des contenus toujours plus inspirants et pertinents. Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Êtes-vous prêt à plonger dans l'avenir du marketing mobile ? Dans cet épisode captivant de "L'Instant MARKETING COMMUNICATION" de Florian GRIMAULT, nous explorons les défis et les opportunités liés à l'utilisation du RCS (Rich Communication Services) dans le paysage dynamique du marketing. Avec Flavien Charles (WellPack), nous mettons en lumière les freins à l'adoption du RCS, tels que le faible taux de reach sur les appareils Apple et les difficultés techniques rencontrées par certains opérateurs. Ces enjeux sont cruciaux pour les professionnels du marketing et de la communication qui cherchent à optimiser leurs stratégies de communication. Au cœur de cet épisode, nous soulignons l'importance de préparer soigneusement les campagnes RCS et de former les équipes opérationnelles des annonceurs. Une préparation adéquate garantit une expérience utilisateur optimale, un élément essentiel dans le monde concurrentiel de la publicité et du marketing. Nous discutons également de l'impact écologique du RCS par rapport aux SMS traditionnels, un aspect de plus en plus prisé dans les stratégies marketing modernes qui se veulent responsables. Florian et Flavien Charles partagent des conseils marketing précieux sur l'intégration de l'intelligence artificielle dans les campagnes RCS, offrant ainsi une perspective innovante sur la révolution du messaging. En effet, les communicants doivent se lancer dans le RCS tout en veillant à aligner leurs objectifs de campagne avec les attentes des consommateurs. La mesure de l'efficacité des campagnes devient alors un enjeu majeur pour le développement business et la communication d'entreprise. Dans cet épisode, nous abordons des tactiques de vente et des stratégies de communication qui peuvent transformer votre approche marketing. Que vous soyez un expert en marketing ou un novice, cet épisode vous fournira des expériences professionnelles enrichissantes et des insights sur l'évolution des médias. Ne manquez pas cette occasion d'écouter des conseils pratiques sur le RCS et de découvrir comment ce nouvel outil peut révolutionner votre stratégie marketing. Rejoignez-nous pour un voyage fascinant dans le monde du RCS, où nous mettons en avant les meilleures pratiques en matière de conformité RGPD, d'écoute active et de sampling. Que ce soit à travers la radio, la TV, ou les réseaux sociaux, cet épisode de "L'Instant MARKETING COMMUNICATION" est une ressource inestimable pour quiconque s'intéresse à l'avenir du marketing et de la communication. Site internet WellPack : wellpack.frLe podcast [L'Instant Marketing Communication] est une production de l'agence albatros conseil Si vous apprécier ce podcast, je vous invite à le soutenir en laissant un like ou un commentaire sur votre plateforme d'écoute préférée. Cela nous aide non seulement à le faire découvrir à d'autres auditeurs, mais aussi à continuer de vous proposer des contenus toujours plus inspirants et pertinents. Suivez L'instant Marketing Communication de Florian GRIMAULT sur les réseaux sociaux LinkedIn linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true">https://www. linkedin. com/company/l-instant-marketing-communication-de-florian-grimault/? viewAsMember=true Site internet : net/">https://albatrosconseil. net/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

After some years developing websites and interactive and digital marketing projects, Guillem joined Merck in 2009, and he has been always related to digital marketing projects on the business side. Since 2020 Guillem has been driving the Social Selling initiative for Merck Life Science, focusing on Social Scouting with LinkedIn Sales Navigator, Social Listening and Employee Advocacy, to help Sales teams be more effective by using social channels to uncover new business opportunities. His work with using Chat CPT to support employee content has been truly inspiring with some great results. Folllow him on Linkedin for more https://www.linkedin.com/in/guillemcardenal/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Danny Gardner is the head of social media insights, analytics, & measurement at Haleon, the CPG company behind Advil, Sensodyne, TUMS, Flonase and more. He has remit over the company's US and Canadian markets, spanning 28+ owned brands, 100+ competitor brands.Danny is also a proud adjunct professor at the University of Florida where he teaches master's candidates social listening, analytics and reporting.His expertise includes advanced social listening, applied analytics, measurement, eCommerce ratings & reviews, influencer marketing, the creator economy, and emerging media.He is the #SocialListening industry's leading voice on LinkedIn, and recognized by The Drum Future 50, Brand Innovators 40 under 40, Social Intelligence Insider 50, and more as a leading authority in the larger social media, data analytics, and consumer insights communities.

In this episode of Zee Marketing Podcast, Jacob Birn, founder of Addictive Research, explains how his new platform helps brands gain deep insights into their target markets by engaging real people to provide their feedback on ads and products. Participants enter raffles and other contests in exchange for their opinions, allowing businesses to collect meaningful data on consumer preferences and behavior, and make smarter marketing and product decisions. Watch on YouTube: https://youtu.be/-sh3xChnDa8  Connect with Jacob Birn: https://www.linkedin.com/in/jacob-birn/  Learn more: https://addictiveresearch.com/   

In this episode, I sit down with Megan Duong, the CEO and co-founder of Plot, an AI-powered social video listening tool backed by Alexis Ohanian's Seven Seven Six. With a background in brand marketing at Apple and years leading her own agency, Megan brings a rare mix of creative intuition and data fluency to the table. We dive into how short-form video is changing the way we understand consumer behavior, why traditional social listening is no longer enough, and how brands can use these new insights to drive strategy. Key Takeaways:// How Megan's experience at Apple shaped her approach to tech, culture, and storytelling// Why traditional social listening tools fall short in a video-first world// The difference between “monitoring” and true insight—and what to do with that data// Surprising social behaviors that brands often miss entirely// What authenticity really means in 2025 (and how Gen Z defines it)// How Megan is building Plot with intention, from team culture to product vision// The vanity metrics social teams should stop chasing—and what to focus on insteadConnect with Megan: LinkedInLearn more about Plot: LinkedIn____Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join our FREE Open Jobs group on LinkedIn: ⁠Join now⁠Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Send us a textWhat do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today's creator-first economy.With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don't DM creators unless you know their dog's name.Episode Highlights: Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram. She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.Paula's key advice is to get real about AI, authenticity, and building co-branded products that actually sell.Episode Links: Paula Bruno on LinkedInIntuition Marketing GroupFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Στο σημερινό επεισόδιο του podcast, φιλοξενούμε τον Μάνο Περακάκη, συνιδρυτή της SaaS πλατφόρμας Mentionlytics – ενός από τα πιο γνωστά εργαλεία Web & Social Media Monitoring διεθνώς, με πελάτες σε Ευρώπη, ΗΠΑ και άλλες αγορές.Μιλήσαμε για:

What if your next sale is hiding in your Instagram comments? This week on the podcast, I'm diving into social listening and social care with the brilliant Brooke Sellas, founder of B Squared Media and host of the Social Media CX Podcast.   We get into the real reason you need to respond to those “Do you ship to ___?” questions—and how your answers could be the tipping point for someone making a purchase.   Brooke shares practical, no-cost ways small business owners can start using social media conversations to reduce churn, support sales, and improve customer experience (without hiring a whole new team).   If you're feeling overwhelmed by all things social, this episode is packed with human-first strategies you can actually use.  

Envie de vous lancer dans le Social Listening ? Écoutez le conseil de Laurent LaforgeDans cet extrait exclusif, Laurent Laforge, VP Customer Success EMEA chez Talkwalker, livre le conseil stratégique à toute marque qui souhaite se lancer dans le Social Listening. Un point de vue éclairant, directement issu de l'épisode complet.

Harsh truth: everything you know about community is outdated.Let's get to the heart of a word marketers love to throw around, but rarely define.This week, join us LIVE from the stage of the Brand Advocacy Summit: London — kicking off a four-part mini series from the day with a heavy hitter.Verity sits down with Lucy Murray (Brand Director @ Free Soul), Emily Mitchell (Marketing Director @ Tropic Skincare), and Paul Hickey (Group Director @ SAMY Alliance), to unpack what brand love actually looks like in 2025.Together, they cover:The 3 Truths Behind Community: From off-the-grid connections to consumer-run spaces, find out what today's best brands know.Real Talk on Events, Activations & Intimacy: Smaller, meaningful events trump 400-person spectacles. You know this, so hear the real best practice for acting on it. When the time comes, scale doesn't have to mean soulless, either.What Listening Actually Looks Like: Learn how Tropic's 20k-strong ambassador base & Free Soul's biggest Advocates guide product and marketing decisions – no red tape needed.Why Emotional Connection Still Wins: From Free Soul's community-built retreats to grassroots wellness events (touching grass, wholly included), discover what keeps customers coming back.Social Listening with a Human Lens: Hear how SAMY Alliance challenges traditional sentiment tracking with one goal; to get under the skin of what audiences really think.This one is for any brand that wants to build community beyond a hashtag & follow back. No fluff. No filter. Just what works.This episode is in partnership with SAMY Alliance; a global network of creative and data-driven marketing agencies helping brands grow through cutting-edge insights, human connection, and digital innovation.You can learn more about these good folk here: https://samy.com/en/ Chapters00:00 – What Is Community in 2025, Really? 03:48 – Free Soul's Ground-Up Community Strategy 06:01 – When Wellness Events Build Real Belonging 08:56 – How Tropic Skincare Co-Creates With Its Ambassadors 10:27 – Listening Without Red Tape (And Acting On It) 12:15 – Why Social Listening Needs a Human Lens 14:01 – Tropic's Infinite Purpose (And How It Drives Loyalty) 16:04 – Building Emotional Connection at Scale 18:35 – The Tangible Impact of Products Like Free Soul's 21:33 – Personalisation & Segmentation That Actually Resonates 22:50 – Accountability: The Ultimate Signal of Community 24:27 – When Customers Speak To Each Other 27:00 – Copied Community Strategy? Blinkers On. 28:55 – Authentic Customer Stories: The Real Advocacy EngineRate & review Building Brand Advocacy:Apple PodcastsSpotifyConnect with Lucy, Emily & Paul:On Lucy's LinkedInOn Emily's LinkedInOn Paul's LinkedIn

Watch out documentary on the Future of the CMO from this link

Social Listening => écoutez mieux, décidez plus vite !

Dan Brahmy, Co-Founder and CEO at Cyabra, discusses the cutting-edge in disinformation monitoring. Dan shares some of Cyabra's work around the new pope, the tariff war, and narratives following the Trump assassination attempt. We discuss how monitoring works technically, what type of attributes are used to classify accounts as inauthentic, and how source attribution can be identified through patterns. Special thanks to Jill Burkes, PR and Communications lead at Cyabra, for setting up and contributing to the episode!  Here's the link to Cyabra's newsletter.

Entran un alemán y dos mexicanos a un podcast... parece un chiste (y sí incluye varios) pero no lo es: develamos los mitos y realidades del Social Listening y el Social Data.

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business. Jason's Links: https://jason.energy/https://codetv.dev/AI Summary:In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.Chapters:(00:00) - Introduction and Guest Welcome (00:50) - Jason Langsdorf's Background (01:29) - The State of the Video Production Industry (03:34) - Strategic Video Production (10:20) - Top of Funnel Growth Strategies (17:08) - Jason's Approach to Video Production (24:29) - Specialization and Niche Market (29:26) - Measuring Campaign Effectiveness (30:19) - The Importance of Patience and Follow-Through (30:55) - Qualitative Metrics and Social Listening (31:18) - The Value of Organic Mentions (31:56) - Case Study: Microsoft's Image Transformation (34:36) - Challenges in Sales Processes (40:16) - The Power of Consistency in Content Creation (43:41) - Outsourcing Video Production (45:31) - Finding Your Niche and Adding Value (53:57) - The Journey to Success (56:22) - Conclusion and Resources ----Have you ever thought about starting a podcast but gave up because it seemed too hard?I've got good news for you:If you can run a Zoom call, you can host a podcast.In my 5-Day Podcast Challenge, you will learn exactly what to do (and, more importantly, NOT do) to get your podcast off the ground in as little as five days.Stop thinking and start doing. You could be inviting guests to your new show in less than two weeks.ENROLL IN 5DPC NOW »I hope to see (and hear) you there!

The backbone of good marketing is the quality of the research. The best insight comes from hearing real audiences talk about their real experiences.Traditional research can cost thousands and still miss the people who don't get a seat at the table. Quantitative data tells you what's common. Social listening reveals what's missing.   In this episode, Michael talks with Jamie Doggett, Associate Director at Lumanity, about why social listening is a standout tool for marketers who want to go deeper than the data and closer to the truth. They explore how social listening works, what it uncovers that surveys don't, and why unprompted insight and digital body language are changing how we understand behaviour, especially in healthcare.   If you believe good marketing starts with empathy, not assumptions, this one's for you.

Think your brand is on top of the conversation just because you're responding to comments? Think bigger.In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the art and science of social listening — the unsung hero of modern marketing. What's the difference between listening and monitoring? Why does every brand dream of knowing what their competitors are planning? And, most importantly, how can even small businesses afford the tools to do it?From the challenges of privacy laws to the wildly varied pricing of listening tools (looking at you, five-money-sign platforms), this episode explores how to decode the online chatter to uncover insights that matter. Whether you're a small business, an agency, or a brand trying to make sense of market trends, this discussion is packed with practical advice on turning data into decisions.Stick around as we challenge the myth that global listening is only for the big players and share how anyone can access meaningful social insights without breaking the bank. Because in today's democratized marketing world, information isn't just power, it's possibility.Tune in and start listening better![00:00:00] Introduction and Ad Data Insights[00:01:00] Welcome to Beyond Social Podcast[00:02:00] Social Listening vs. Monitoring[00:08:00] Social Networks and Data Privacy[00:13:00] Cost Drivers for Social Listening Tools[00:18:00] Closing Thoughts and Call to Action Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

In this episode, Keith Nealon, CEO of Bazaarvoice, dives into how brands can leverage user-generated content (UGC) and artificial intelligence (AI) to boost consumer trust and drive retail success. Discover how sustainability, ethical practices, and innovative AI tools are reshaping the consumer journey—from product discovery to purchase. Tune in for actionable insights, key data points, and a deep dive into the future of social shopping. Key Timestamps & Highlights: • 00:00 – Intro & Sustainability in Retail • 01:03 – Keith's Background & Bazaarvoice Overview • 02:20 – UGC & Consumer Behavior Insights • 03:15 – AI Tools & Innovations • 06:00 – Social Listening & Future Trends Key Quotes: “When consumers do the talking, trust and sales follow.” Links: Visit our website: www.retailnews.ai

This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we're ending with a big one: Trust and Transparency. Today, we're talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I'll walk you through a simple exercise to help you implement these principles in your business. What You'll Learn in This Episode:[00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram[03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on[05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency[06:48] Social Listening 101 – How responding to your audience boosts engagement[07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU[11:06] Turning Testimonials into Sales Magnets – The power of social proof[12:56] The Consistency Formula – How authenticity + showing up regularly = trust[14:20] My Personal Story on Building Trust – How sharing struggles deepens connections[16:12] Your Homework – Actionable next steps to build trust with your audienceKey Takeaways:Trust is everything—your audience is savvy and can spot inauthenticity from a mile away.Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what's real.Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued.Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers.EPISODE LINKS:Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)Part 2: The Instagram Growth Hack No One's Talking About for 2025 (Part 2)Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3)Hootsuite Social Trends 2025 ReportFollow Elizabeth Marberry on InstagramApply for a Complimentary Instagram Breakthrough SessionCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles unpack the latest insights from Hootsuite's 2025 Social Media Trends Report.  Creative Content: Breaking Boundaries Without Breaking Your Brand The discussion kicks off with an exploration of the shift towards entertainment-driven content. Over 60% of organisations are creating content designed to entertain, educate, or inform rather than promote directly. The hosts debate the pros and cons of pushing creative boundaries, citing examples of effective emotional engagement. They also warn of the risks of losing brand consistency and highlight strategies to stay innovative while staying true to your brand identity. Proactive Engagement: Opportunities and Risks The team discusses the growing trend of proactive engagement, where brands interact directly with creators and audiences in real time. With statistics showing that proactive engagement can drive 1.6 times more interaction, they explore how brands can add value to conversations without appearing intrusive or opportunistic. This segment is packed with insights on building meaningful connections while avoiding common engagement pitfalls. Social Listening and Trend-Jacking: Striking the Right Balance The hosts delve into how brands can use advanced social monitoring tools to identify trends, refine their strategies, and increase ROI. They caution against the dangers of "trend-jacking" and the race to viral content, urging marketers to focus on creating authentic, original campaigns that align with their brand values. Generative AI: Creating Better (Not Just More) Content With 83% of marketers using generative AI to accelerate content production, the episode highlights how AI is reshaping the industry. The hosts stress the importance of leveraging AI for quality rather than quantity, emphasising the value of thoughtful, well-crafted content over sheer volume. They also share examples of using AI tools for planning, customer analysis, and segmentation to enhance campaign effectiveness. -- You'll find all links on  Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

What is Social Listening, and How Can It Help My Firm Stay Ahead of Competitors?Curious about how law firms can anticipate client needs and spot emerging trends using digital conversations? Join our host, Toby Rosen, as we discover how social listening goes beyond mere monitoring to provide strategic insights that can keep your firm ahead of the curve.Gain insights into the competitive edge your firm can achieve by leveraging social listening to identify market gaps and enhance your offerings. This episode is your key to positioning your firm as a leader and valuable resource in the legal market. Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

Hiện nay, social listening đã trở thành giải pháp quen thuộc với các marketer trong việc đánh giá và theo dõi hiệu quả truyền thông trên nền tảng số. Tuy nhiên, thương hiệu thường sử dụng social listening ở đo lường và đánh giá chiến dịch mà chưa tận dụng hết thế mạnh để tạo ra các tác động sâu hơn. Trên thực tế, các chỉ số tương tác và thảo luận là một gợi ý tốt để thương hiệu đào sâu phân tích insight, hay thậm chí kết hợp với các phương pháp nghiên cứu khác để xác định cơ hội kinh doanh mới. Trong những trường hợp đặc biệt đó, việc phân tích toàn diện các dữ liệu Social Listening có thể giúp thương hiệu tiến gần đến mục tiêu kinh doanh. Hãy cùng Brands Vietnam trò chuyện cùng chị Mai Cẩm Linh – Head of Business của YouNet Media về cách ứng dụng social listening một cách chiến lược để thúc đẩy kết quả kinh doanh cho thương hiệu.

I want new prospects to receive the maximum possible value the moment they register for Podscan, so I treat them as customers before they even come to the page for the very first time.Here's the Podscan Dream Customer strategy — from idea to execution.This episode is sponsored by Paddle.com — if you're looking for a payment platform that works for you so you can focus on what matters, check them out.The blog post: https://thebootstrappedfounder.com/podscans-dream-customer-acquisition-strategy/The podcast episode: https://tbf.fm/episodes/353-podscan-s-dream-customer-acquisition-strategyCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Drop us a message!This week's podcast episode is an all-Giraffe special! And we're covering things such as TikTok expanding its subscription option for creators, the importance of social listening (and how to do it correctly,) growth strategies for TikTok and IG, and a whole lot more! Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budget. Tune in to learn how social listening can help you add early revenue

Subscriber-only episodeSend us a text*Bonus Episode for Subscribers*In this episode of Causes or Cures, we dive into the "War on Misinformation" and unravel its complexities. Is misinformation truly an "infodemic," like a virus infecting our brains? Is the militaristic approach missing the mark? We explore how misinformation is policed online, the rise of fact-checkers, and some of the biggest misinformation scandals, including the opioid epidemic and the tobacco industry's attempts to define "sound science" while squelching the truth about second-hand smoke as a carcinogen.Could our obsession with debunking and banning misinformation be a costly, unwinnable war? If we cannot agree on a definition of "misinformation," is this a wise public health battle to pursue, especially given the historical shortage of funding and staff? What roles should fact-checkers, tech companies, and governments play in policing knowledge, particularly in America, a country that deeply values personal liberties? Dr. Eeks also shares personal anecdotes, including her perspective on religious information and how nuns served as her fact-checkers growing up.We also highlight the blurred lines between truth and deception in health and geopolitics. From covert anti-vaccine propaganda campaigns to the false statistics that fueled the opioid crisis, we ask: Can any one entity be trusted to define what's true? Additionally, we will review expert insights from a previous podcast guest to better understand what's truly at stake in this ongoing battle.Subscribe and tune in for a deep dive into how misinformation has become a defining issue of our time and what it means for the future of public health and freedom of thought.*Disclaimer: This podcast consists entirely of my own thoughts and does not reflect the views of anyone or any organization I work with or consult for.*New* SUBSCRIBE for ALL Bonus Episodes!You can contact Dr. Eeks at bloomingwellness.com.Follow Eeks on Instagram here.Or Facebook here.Or X.On Youtube.Or TikTok.SUBSCRIBE to her monthly newsletter here.

Staying informed on consumer trends, brand reputation, and competitive shifts is critical. Companies need a tool beyond basic data collection to offer deep, actionable insights in real-time. Traditional market research can be slow and cumbersome, disadvantaging businesses. This is where Digimind, an Onclusive company, steps in. Digimind Digimind is a leading, AI-driven intelligence platform designed …

¿Cómo saber lo que tus clientes dicen sobre tu marca?  – Belén Conrad¿Cómo saber lo que tus clientes dicen sobre tu marca? La relación entre marcas y consumidores ha evolucionado radicalmente. Por eso, aparte de entregar productos o servicios de calidad, las empresas deben entender y anticipar las necesidades y deseos de sus clientes. Una experta nos habla del tema.¿Cómo saber lo que tus clientes dicen sobre tu marca? El poder del social listeningUna de las herramientas más efectivas para saber lo que tus clientes dicen sobre tu marca es el social listening o escucha social. Esta práctica permite a las marcas captar y analizar las conversaciones en redes sociales y otras plataformas digitales. ¿Por qué hacer escucha social?Conocimiento Profundo del Cliente. A través del análisis de menciones, comentarios y opiniones en tiempo real, las marcas pueden identificar las preferencias, inquietudes y emociones de sus clientes. Este entendimiento va más allá de los datos demográficos tradicionales; permite captar la voz del consumidor de manera auténtica. Al conocer mejor a su público, las empresas pueden personalizar sus estrategias de marketing y desarrollo de productos, logrando así una conexión más genuina y efectiva.Anticipación de tendencias. El entorno digital es dinámico y cambiante. Las tendencias pueden surgir y desaparecer en cuestión de días. La escucha social permite a las marcas mantenerse al tanto de las tendencias emergentes, lo que les da la ventaja de anticiparse a las necesidades del mercado. Al monitorear conversaciones sobre temas relevantes para su industria, las empresas pueden adaptarse rápidamente y ser proactivas, lo que puede traducirse en una ventaja competitiva significativa.Mejora de la reputación de la marca. La escucha social ayuda a las empresas a gestionar su reputación al monitorear y responder a las críticas y elogios de manera oportuna. Al abordar las preocupaciones de los clientes y agradecerles por sus comentarios positivos, las marcas pueden construir una relación más sólida y de confianza con su audiencia. Esto mejora la imagen de la marca y puede influir en la decisión de compra de nuevos clientes.Identificación de oportunidades y amenazas. Por ejemplo, si los consumidores están buscando soluciones que una marca aún no ofrece, esto puede representar una oportunidad para el desarrollo de nuevos productos. Por otro lado, si se detecta una creciente insatisfacción con un aspecto particular de un servicio, las empresas pueden actuar rápidamente para abordar el problema y evitar daños a su reputación.Fomento de la innovación. Al observar las discusiones sobre productos y servicios, las empresas pueden obtener ideas valiosas para mejorar o desarrollar nuevas ofertas. Las sugerencias directas de los consumidores pueden inspirar cambios significativos y ayudar a las marcas a alinearse con las expectativas del mercado. Esta retroalimentación continua fomenta una cultura de innovación y mejora constante, esencial en un entorno competitivo.Nuestra invitada Belén Conrad nos habla sobre ¿Cómo saber lo que tus clientes dicen sobre tu marca?Belén Conrad es abogada y hace un tiempo decidió comenzar a trabajar en tecnología. Actualmente forma parte del equipo comercial de Digimind, una empresa enfocada en ayudar y acompañar a otras empresas en la escucha social, conocido como “social listening”.En este episodio nos comparte:•    ¿Qué es la escucha social y por qué es importante para las marcas?•    ¿Cuáles son las principales herramientas o plataformas que recomiendas para realizar escucha social?•    ¿Cómo se pueden identificar las menciones relevantes de una marca en redes sociales?•    ¿Qué tipos de datos se pueden obtener a través de la escucha social?•    ¿Cómo se puede analizar la emoción detrás de las menciones de los clientes?•    ¿Cuándo se presta atención o cuando no?•    ¿Cómo puede una marca responder de manera efectiva a las críticas o comentarios negativos que se detectan?•    Un ejemplo exitoso del uso de la escucha social •    ¿Cómo puede la escucha social influir en el desarrollo de productos o servicios nuevos?Cómo Saber Lo Que Tus Clientes Dicen Sobre Tu Marca, Belén Conrad, Social Listening, Escucha Social, Inteligencia Artificial, IA, podcast, Podcast Corporativo, Comunicación Organizacional, Recursos Humanos, Desarrollo Profesional, Desarrollo Personal, Comunicación Efectiva, Santiago Ríos, Mil PalabrasRecuerda por favor escucharnos y suscribirte en la plataforma que más te guste:Apple Podcast Spotify Google Podcast SpreakerDeezerPara participar, escríbeme tus comentarios a santiagorios@milpalabras.com.coRecursos recomendados en este PodcastInstragram: https://www.instagram.com/beluconrad/LinkedIN: https://ar.linkedin.com/in/bel%C3%A9n-conrad-88224a1b9?trk=public_post_feed-actor-nameSitio Web: https://www.digimind.com/Suscríbete al Podcast de Mil Palabras enwww.milpalabras.comDescarga GRATIS el ebook “Cómo Crear un Podcast Corporativo”https://milpalabras.com.co/ Otros podcasts recomendados de nuestra redExperiencia Tech.Las voces de los líderes que hacen posible la evolución y la transformación digital. Casos de éxito, innovación, nuevos modelos de negocio y soluciones tecnológicas prácticas para crecer las empresas.https://open.spotify.com/show/77wLRAuRqZMuIiPcaBNHsJHistorias que NutrenConversaciones con profesionales que tienen algo para nutrir tu vida en lo personal, lo profesional, lo espiritual y lo físico.bit.ly/historiasquenutrenSomos CancionesEntrevistas e historias divertidas y personales con Gente que ama la música y sabe de música. (suenan canciones completas al lado de las historias).spoti.fi/3hWr020Logística que Trasciende Aquí encuentras las voces del sector logístico con las mejores prácticas e historias que han contribuido al crecimiento económico de industrias, negocios y naciones.https://bit.ly/logisticaquetrasciendeIdeas Sin editar Reflexiones, opiniones y anécdotas interesantes sobre “cualquier cosa” que se emite en vivo, y claro, sin editar.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/mil-palabras--4898895/support.

My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.    This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.   Learn….  How successful MSLs are going about social listening  What social channels are most viable right now and where should MSLs be “listening  What is the structure (for lack of a better word) an MSL could follow for social listening  What types of key insights might an MSL learn about their KOLs through social listening How social listening can play a part in conference preparation and strategy   The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel.     MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.   #msl #medicalaffairs #medicalscienceliaison #msltalk #sociallistening

Summary In this episode of Startup Junkies, hosts Daniel Koonce and Jeff Amerine are joined by Rick West, chairman and co-founder of Field Agent, a company revolutionizing B2B retail solutions by offering an on-demand marketplace with efficient, cost-effective tools for retail professionals to evaluate in-store conditions, drive sales, understand shoppers, and generate ratings and reviews. The platform is designed to be user-friendly and affordable, allowing users to deploy solutions quickly. As an all-in-one retail toolkit, every solution in the Field Agent Marketplace can be launched with just a few clicks, in just a few minutes, for just a few dollars.  Furthermore, Rick explains his entrepreneurial journey, highlighting his early days growing up in Appalachia and his international stint with Procter & Gamble, which ignited his entrepreneurial spirit. He emphasizes that Field Agent operates in two economies: the traditional B2B model, where large companies like Walmart and Procter & Gamble hire them to collect data, and a B2C model, where everyday users download the Field Agent app to perform tasks and earn money. The company recently underwent significant changes, including a Series B funding round and acquiring Shelfgram, enhancing Field Agent's machine learning and AI capabilities. This acquisition enables real-time data collection and predictive analytics, providing clients with a competitive edge. Throughout the episode, Rick talks about the importance of relationships and mentorship in the business world, how he was able to develop an app that "really pays to use," and how he is adjusting to his new role within Field Agent. Tune in to learn about what the future looks like for Field Agent and to hear how you can make cold hard cash while you shop!   Show Notes (0:00) Introduction (0:42) Rick's Background and Origin Story (4:16) What's Next for Field Agent (7:15) Stepping Back from Day-to-Day Work (10:58) About Field Agents and Its Recent Acquisition, Shelfgram (16:10) Using Historical Information to Be Predictive (21:23) The Role of Social Listening (26:04) Field Agent's Process: Everyday People Reviewing Products (28:03) Rick's New Role and What's in the Future for Him (30:00) Closing Question   Links Daniel Koonce Jeff Amerine Startup Junkie Startup Junkie YouTube Rick West Field Agent

Is Ignoring Social Issues in Your Marketing, Sales, & Communication the Best Course of Action? Think Again!How do you navigate social media responsibly during racial conflicts, politics, social issues, hot topics as a business, leader, marketer, creator, social media or community manager?Many feel that what happens in the world doesn't impact their content calendar, marketing campaign, sales outreach, message tone, or method of distribution whatsoever in regards to their audience.That is completely wrong and furthest from the truth.From George Floyd (2020) to Sonya Massey (presently navigating) to the presidential election (again) to massive layoffs to oppressed people impacted in numerous places around the world and beyond as the list goes on and on…Just staying in your bubble because maybe you don't identify, relate, acknowledge, believe, or whatever the case may be and not adjusting or acknowledging anything in any way may seem like the best course of action. But is it?The people who buy from you, work for you, watch, read, or listen to your content, attend your events, invest in you, advocate for you, and give you attention may all be impacted by such things that may not necessarily relate directly to you on an individual level, company level, and so forth.We have to acknowledge that reality.And depending on things, make adjustments accordingly. Beyond The Episode Gems:• Learn More Starting Your Own Business With Amazon's Delivery Service Program• Start Creating Exceptional Sites & Business Solutions Using Wix Studios • Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy

“Qualitative research is understanding the why behind different emotions and different interests. …Quantitative is going to give you the actual sizing of how large of a conversation is. What I love about Social Intelligence and, specifically the social listening piece, is that balance of qual and quant.” Frank Gregory, Social Intelligence professional at Nestle USA. After starting his career in Marketing Strategy & Research, Frank has specialized in Social Listening and related social research methodologies for the past 11 years, becoming a recognized leader in the emerging Social Intelligence space.  Due to his accomplishments building out these capabilities for brands such as Audi, Hilton, and now Nestle USA, as well as founding the Social Intelligence Practices at agencies such as MediaCom and consultancies such as NorthStar Solutions Group, Frank has recently been twice recognized by the Social Intelligence Lab (the leading global trade organization in the space) as a Global Social Intelligence Insider 50 award winner, in both 2022 and 2024. In this episode, Frank Gregory, a Social Intelligence professional, shares his journey and expertise in social listening and social intelligence. He explains the importance of social intelligence for brands and how it encompasses social listening, audience segmentation, community analysis, and content performance analytics. Frank emphasizes the balance between qualitative and quantitative research in social intelligence and the need to understand the target audience. He also discusses the role of generosity in his work, including the gift of time and the importance of saying yes to helping others. Frank highlights the return on generosity, which can lead to unexpected opportunities and relationships. Chapters: 00:00 Introduction to Frank Gregory and Social Intelligence 03:43 Frank's Journey into Social Listening 07:07 Defining Social Intelligence and Its Importance 14:11 Target Audience in Social Media vs. Target Market 22:14 Ethnographic Research and Foresight Ecosystems 28:07 Addressing Privacy Concerns in Social Listening 32:45 Generosity at Work and the Return on Generosity R.O.G. Takeaway Tips: Do your research. Take a shot on someone. Know your audience.  Balance. (i.e. qualitative and quantitative research)  Make time for people.  Practice the Golden Rule.  Have a natural curiosity.  Social intelligence includes social listening, audience segmentation, community analysis, and content performance analytics. Understanding the target audience is crucial in social intelligence. Balance qualitative and quantitative research in social intelligence. Generosity in giving time and helping others can lead to unexpected opportunities. Practice the golden rule and treat others as you want to be treated. Resources: Frank Gregory  Nestle   Where to find R.O.G. Podcast: R.O.G on YouTube R.O.G on Apple Podcasts R.O.G on Spotify How diverse is your network?  N.D.I. Network Diversity Index What is your Generosity Style?  Generosity Quiz Credits: Frank Gregory, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc. Coming Next: Please join us next week, Episode 186, with Shannon Cassidy for a Generous Leadership Coaching Tip.

Joe Drymala joins The Great Battlefield podcast to talk about his career in politics and founding Share of Voice, where they help Democrats by analyzing online conversations to improve their communications.

In this episode of Thought Leadership Leverage, host Bill Sherman sits down with Clemence Sop, the Head of Marketing Innovation at InterSystems, for an insightful discussion on marketing high-ticket items, leveraging digital platforms, and the power of thought leadership. Clemence shares her fascinating journey from yacht sales to marketing innovation, highlighting the complexity and strategy involved in selling luxury items. She delves into the concept of a cultivation strategist, emphasizing the importance of digital knowledge and social listening to engage potential buyers at the right moment. Drawing from real-life experiences, Clemence explains how using LinkedIn and celebrity brand ambassadors can build trust and nurture relationships with high-profile clients. She illustrates how positioning oneself as a trusted advisor can enhance visibility and engagement, even with audiences outside the initial target group. Bill and Clemence explore her career transition from supply chain engineering to big data and social media, driven by her curiosity about the future impact of collective intelligence and connection data on human behavior and business. In her current role, Clemence spearheads innovative marketing solutions to tackle existing challenges. She narrates a compelling story about addressing thought leadership needs in Belgium's healthcare system through the "One Patient, One Record" initiative. By sharing personal stories and building a community around patient data challenges, InterSystems was able to foster trust and drive meaningful change. The episode concludes with a discussion on overcoming mental and spam filters in today's saturated digital landscape. Clemence emphasizes the necessity of targeting a specific audience, creating relevant content, and establishing authentic connections through thought leadership. Tune in to learn from Clemence Sop's unique experiences and insights on transforming marketing strategies through innovation and thought leadership. Three Key Takeaways: • Strategic Digital Engagement: Clemence Sop emphasizes the importance of leveraging digital knowledge and social listening to effectively engage potential buyers. By cultivating relationships through targeted digital networking and positioning oneself as a trusted advisor, brands can enhance their visibility and build trust with high-profile clients. • The Power of Personal Stories in Thought Leadership: The "One Patient, One Record" initiative showcases the effectiveness of using personal stories to address pain points and build a community. By sharing authentic experiences and focusing on the emotional aspects of patient data challenges, InterSystems was able to establish trust and drive meaningful conversations in the healthcare sector. • Navigating Content Saturation: In a world overwhelmed with digital content, it is crucial to target specific audiences with relevant and purposeful content. Clemence highlights the need for authenticity and relevance in thought leadership, ensuring that content not only reaches but resonates with the intended audience, thereby overcoming mental and spam filters. If you want to learn more about thought leadership marketing check out this article Decoding Thought Leadership Marketing: A Blueprint for Success by Thought Leadership Leverage Founder and CEO Peter Winick.

Join Jess Cervellon and Cate Marques, Chief Experience Officer (CXO) at Terra Kaffe, as they share the key aspects of customer experience in today's rapidly evolving market on this episode of The Juice.Listen to Cate's insights on the growth and development of Terra Kaffe, the importance of mapping the customer journey from acquisition to retention, the challenges and rewards of working in an early stage startup, leveraging AI for CX, and the impact of referral programs on customer acquisition. Like, share, subscribe and more to get more juicy insights! ----------------------------What's inside The Juice this week? 00:00 - 10:15: Introducing Cate Marques: The Terra Kaffe Journey 10:16 - 20:30: Prioritizing Customer Experience in Startups 20:31 - 30:55: Leveraging AI and Data-Driven Insights 30:56 - 41:10: Impact of Referral Programs and Acquisition Strategies 41:11 - 50:00: Social Listening and Handling Celebrity Interactions 50:01 - 60:00: Future Trends in CX and Brand Management --------------------------

Most brands depend on social listening platforms to gauge brand sentiment, consumer feedback and competitor activities. But what happens in a world where most customers don't want to be seen and heard? Sara Wilson is working on this problem and in this new episode, we explore new ideas about community, conversations and the critical aspects of consumer insight in an AI World.    Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.   For more of Mark's insights every week, subcribe to his award-winning blog. Mark also offers classes in personal branding and professional speaking.   Sara Wilson is a journalist-turned-social-marketer (former Facebook & Instagram) who works with brands, publications, and platforms like YouTube, Nike, Bumble, the New York Times and many others find, engage and grow obsessive communities across digital channels through her consultancy SW Projects. Sara also writes frequently on the subject of digital marketing trends; she coined the term "digital campfires" in the Harvard Business Review to describe the types of spaces where young audiences are gathering online today, and often speaks and leads workshops on this and other topics related to social innovation, web3, and Gen Z consumption trends to companies around the world such as Microsoft and McKinsey.

In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix Studio […] The post Social Listening, HARO to HERO, and a Little Pesticide appeared first on Marketing Over Coffee Marketing Podcast.

Are you drowning in "shoulds?" Bogged down in the expectations of yourself, your clients, and even your paid advisors? And, to top it all, is one-size-fits-all marketing or the newest high-priced fad failing to bring in the right people? It's time to shake things up, y'all. This episode will help you do exactly that. This week, Annie P. Ruggles is joined by the creative engine known as Megan Gersch. Megan is a branding and web design expert, specializing in "music industry disruptors who want to build an empire." Megan is the go-to for brands that want to stand out in crowded markets - without falling prey to the trends. Thanks to her savvy analysis, the conversation is a masterclass in differentiation, self-representation, and brand evolution. Then, the two focus on a mutual love for the pioneering, rule-breaking, ever-evolving sensation known as Radiohead. What lessons can be learned from their example of shaking off "shoulds" and doing things their way? Let's find out. Resources: Connect with Megan through her website, Instagram, TikTok, and Youtube Don't forget to listen to her podcast, Your Sparkly Brand. Download her Elevated Web Presence Checklist and other goodies at megangersch.com/resources Annie P's LinkedIn group, The Legitimati, is about to blow up. Claim your space in an upcoming zany collaboration here. What's Inside: 00:00 -  Embracing confidence online takes practice and time. 05:12 - Building a brand is an endurance sport, not a sprint. 10:05 -  Clarity in design attracts ideal clients, and repels others. 16:53 -  Drive, vision, systems, automation, repurpose, content, consistency 19:36  - Shift from perfect to real: Marketing transforms. 24:58  - Tracking content across platforms creates omnipresence online. 30:44  - Key role of style guide in business. 36:17  - Radiohead at Lollapalooza: a perfect experience. 40:31  - Radiohead is brilliant at creating fan experiences. 48:33  - Thank you for 3 years of support! 51:03  - Homework: Evolve your thinking to evolve your brand. 53:36 - Join us on LinkedIn! Wanna binge? Check out these related episodes: 17: On Boldness, Speaking Up & Lady Gaga (feat. Suz Chadwick) 40: On Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz) 79: On Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour) 82: On Healing, Hustle Culture & Kesha (feat. Jessica Butts) 106: On Launches, Social Listening & Iron Man (feat. Jennifer Tamborski)