Podcasts about brand experience

Host Jeremy C. Park interviews Missy Acosta, Senior Vice President, Brand Experience with Delta Dental of Tennessee, who highlights Tennessee's largest dental benefits carrier and their differentiation as a not-for-profit 501(c)4 with a mission of "Ensuring Healthy Smiles" and a focus on philanthropy and community investment. Missy talks about Delta Dental of Tennessee's charitable arm, The Smile180 Foundation, which was founded in 2014 with three philanthropic pillars: to increase access to dental care for underserved communities, support children's hospitals, and fund oral health education across Tennessee and beyond. Missy shares a number of examples how their support of charitable dental clinics, including Church Health and Christ Community Health Services in Memphis and Neighborhood Health and Interfaith Dental in Nashville are increasing access to dental care for underserved communities. She discusses why oral health is a top priority for children's hospitals, including St. Jude Children's Research Hospital and Monroe Carell Jr. Children's Hospital at Vanderbilt, and explains why their support of oral health education covers everything from kids television programming to promote healthy habits to supporting colleges of dentistry in Tennessee to help equip the next generation of dentists and oral hygienists to be successful and to help address dental deserts across the state. Missy talks about how these efforts tie in with the Healthy Smiles Initiative, along with some of their other philanthropic efforts, including providing mouth guards to youth playing sports through various organizations and affiliations. Missy then highlights their fifth annual Kids Dental Day, scheduled for Friday, July 10 at First Horizon Park, home of the Nashville Sounds. More than 500 youth from various nonprofits in Middle Tennessee will be attending the fun, festival-like event where they will receive free dental screenings, cleanings, new socks and shoes through a partnership with Soles4Souls, new books through Book 'Em, snacks, and more. Over 100 volunteers will be coming out to support the kids and a number of organizations will be providing interactive games and experiences, like PBS Kids, American Red Cross, Adventure Science Center, American Heart Association, Schenk Photography, and the Colgate Bright Smiles Bright Futures Program. The dental organizations participating include Neighborhood Health, Meharry School of Dentistry, South College, LINKS INC., and Hope Smiles. Partners for the event include Nashville Sounds, cityCURRENT, Signature Transportation, United Way, Kroger, OneGen, Henry Schein, and Dunkin. Missy talks about why this annual event is so important in the community and how this can serve as inspiration for other companies to give back and get more involved in making a difference. Missy closes by inviting youth-serving organizations and volunteers who wish to serve to connect with KidsDentalDay.com to learn more and to plan ahead for next year. Visit www.KidsDentalDay.com to learn more about Kids Dental Day and visit https://deltadentaltn.com to learn more about Delta Dental of Tennessee.

Producing more content faster is not the same as producing content that matters. In this episode of Content Amplified, Adam Haskew, Associate Director of Brand Experience at Redis, makes the case that AI accelerates your outputs but does nothing for your strategy, and that the gap between the two is where "AI slop" gets made. Adam argues the fix is the unglamorous, old-school stuff most teams skip when they are moving fast: kickoff calls, a genuinely complete brief, and human alignment at the very start of a project, before a single word is generated. He explains why a web page is really the same as an ebook when it comes to planning, why skipping alignment creates a "snowball effect" where small problems amplify downstream, and how about an hour and a half of upfront communication removes most of the noise. He also shares how he owns a brand voice review agent at Redis that every piece of content has to pass through before it ships, and why, quoting musician Nick Cave, AI that has never felt hunger or fear still cannot replace a human point of view. If you are shipping more content than ever but learning nothing from it, this conversation gives you the red flags to watch for and a starting point to fix it.About AdamAdam Haskew is the Associate Director of Brand Experience at Redis, where he leads a three-person team focused on brand voice consistency and accurate messaging across the website, print collateral, and trade show materials. He studied English literature and started his career in magazine publishing in Chattanooga, Tennessee, then worked at software companies, an insurance provider, and SaaS companies in the Bay Area before settling into a remote role at Redis. Adam sees AI as a tool in the toolbox, not a replacement for the human judgment that turns content into something worth reading. He believes the best content starts with a clear brief and human communication, then uses AI to execute against that strategy, never the other way around.Show Notes- Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamhaskew/Text us what you think about this episode!

On this episode of Inside the Brand Experience, Invision's Laliv Hadar, SVP, Brand and Marketing, sat down with Katie Batten, Director of Strategic Events at Okta, and Allison Barrett, Head of Global Events at Asana, to explore a question many experiential marketing leaders face: how do you build intentional innovation into your events program before it becomes an afterthought?Katie shared how Okta's Octane Ambassador Program turned internal enthusiasm into a real operational advantage, and how one ambassador's AI idea changed the way her team works. Allison introduced the 50% Rule, a framework borrowed from Tennis Australia that challenges teams to intentionally reinvent their events year over year. The conversation also got honest about AI, where it actually belongs in a live experience, and where it risks getting in the way of the thing people showed up for.This isn't just about efficiency. It's about creating the conditions for better work and better moments.Don't forget to rate, review and subscribe to stay fresh on the latest industry trends, technologies and insights.

Sparking joy is the new driver of brand equity and emotional connection in creating human brand experience in the AI Age of "digital fatigue". - Read as a blog - Watch as a 8-min video -Subscribe to our FREE Newsletter for thought leadership insights on AI, branding, and human-centered innovation. In today's AI-driven landscape of digital fatigue, sparking joy is a strategic imperative for building lasting brand equity. Brands that prioritize human-centered brand experience create meaningful emotional connection, and inspire long-term loyalty. This episode explores how organizations can move beyond transactional interactions to design brand experiences that genuinely resonate. By focusing on authenticity, intentional storytelling, and creating "sparking joy" moment for emotional connection with customers, brands can fill the needs of today's customers who long for human connection in the AI era of "digital fatigue". We examine how emotional connection fuels brand equity, why brand community plays a critical role in sustaining customer relationships and brand growth, and how to counter digital fatigue with human centered brand experience. You'll learn how to: Build brand equity through emotionally resonant brand experience Spark joy across key customer touch points Create authentic emotional connection that drives trust and loyalty Develop a thriving brand community that amplifies engagement and advocacy Overcome digital fatigue with human-centered, meaningful human engagement & interaction Explore brand strategy and AI experience design by visiting our websites: 10plusbrand.com aixd.world 10plusprofile.com Contact us -Subscribe to our FREE Newsletter for thought leadership insights on AI, branding, and human-centered innovation. About Joanne Z. Tan Joanne Z. Tan is a global brand strategist, thought leadership coach, and founder of 10 Plus Brand, Inc. and its subsidiary AIXD.world. She advises executives, founders, and organizations on building influential, differentiated brands that drive visibility, credibility, and revenue growth. Her work integrates strategic positioning, AI-era brand architecture, and executive thought leadership to help leaders become recognized authorities in their industries. © Joanne Z. Tan, 2026. All rights reserved.

Bongani Bingwa speaks to Yolisa Koza, Group Head of Brand Experience at Standard Bank, about the much-anticipated return of the iconic 702 Walk the Talk to Johannesburg’s inner city. Backed by Standard Bank in partnership with Jozi My Jozi and the City of Johannesburg, this year’s walk is more than just a community event, it’s a bold invitation for residents to rediscover and reconnect with the heart of the CBD. 702 Breakfast with Bongani Bingwa is broadcast on 702, a Johannesburg based talk radio station. Bongani makes sense of the news, interviews the key newsmakers of the day, and holds those in power to account on your behalf. The team bring you all you need to know to start your day Thank you for listening to a podcast from 702 Breakfast with Bongani Bingwa Listen live on Primedia+ weekdays from 06:00 and 09:00 (SA Time) to Breakfast with Bongani Bingwa broadcast on 702: https://buff.ly/gk3y0Kj For more from the show go to https://buff.ly/36edSLV or find all the catch-up podcasts here https://buff.ly/zEcM35T Subscribe to the 702 Daily and Weekly Newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio7See omnystudio.com/listener for privacy information.

Landco Lifestyle Ventures's Head of Brand Experience & Hospitality Commercial Janine Huang joins Chico, Hazel, and Markki on the show!Our Top 10 for today: #ChildhoodSobStory

An EMS previewAhead of their session at Experiential Marketing Summit 2026, this episode of Invision's Inside the Brand Experience, Invision's Rodrigo Espinosa, SVP, Integrated Campaigns, sat down with Sara Grauf, SVP of Experience Development at the San Francisco Giants, to talk about how one of the most iconic franchises in sports is redefining what it means to engage fans today.From her 25-year journey with the Giants, Sara shared how the organization has evolved from a transactional model, selling tickets and calling it a day, into a year-round, experience-driven brand. They explored how every touchpoint, from the moment fans arrive in the neighborhood to what they eat and share on social, is intentionally designed to build deeper connection.This isn't just about baseball. It's about designing for relationships, not transactions, and creating moments people want to come back to again and again.

In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was time to get her on the show. They get into where brand strategy ends and UX begins (and whether that line even makes sense), what happens when brand and product teams are pulling in different directions, and why beautiful brands so often feel terrible to actually use.

Beauty tech takes many forms. One of which is the digital teammate, an AI tool or platform that helps both customers and companies find time for the work that matters most.  This week on CosmoFactory, we hear about the role of AI in B2B brand experience. Our guest is Chiara Arborea, Export Manager at PDT Cosmetici. Founded in 1996, PDT Cosmetici is a contract manufacturing company specialized in skincare and body care. The Italy-based beauty maker also owns and manufactures the professional brand PHYSIO NATURA, showcasing the company's product production capabilities, the efficacy of naturals, and the power of beauty as cultural diplomacy—the latest launch from the brand, however, isn't a skincare product but a tech platform that supports aestheticians and medi-spa practitioners with product knowledge, professional networking, and digital marketing.  If you enjoy this episode, SHARE it with a friend, FOLLOW the CosmoFactory podcast & please LEAVE A REVIEW today. With your help, even more cosmetic industry professionals can discover the inspiring interviews we share on CosmoFactory! ABOUT CosmoFactoryBeauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors. Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry. Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives. HOST Deanna UtroskeCosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and over a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side consultant. She previously wrote the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty. A PRODUCTION OF Cosmoprof Worldwide BolognaCosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry.   Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It's where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring  executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions. Learn more today at Cosmoprof.com         

What does it take to turn a historic whiskey brand into a modern, immersive destination? In this episode, we sit down with Emily Zaborowski, Director of Brand Experience for Chicken Cock Whiskey, to explore the art of storytelling through spirits.From the rustic charm of the brand home in Bardstown to the high-energy vibe of the Nulu Marketplace, Emily reveals the strategy behind creating world-class cocktail programs and unique guest experiences. We dive deep into the transition between these two iconic Kentucky locations, the creative process behind their signature pours, and how Chicken Cock is reclaiming its "Famous Old Brand" status in the heart of bourbon country.Whether you're a cocktail enthusiast or a branding nerd, this deep dive into the Nulu cocktail scene is one you won't want to miss.Opening Weekend Highlights:Thursday, March 26 (9 PM – 12 AM): A premier pop-up featuring Mover & Shaker owner Nick Hogan alongside Kelly Nelson and Tavaris Smith.Friday, March 27 (8:30 PM – 12 AM): The official menu reveal featuring a curated cocktail lineup and a live set by DJ Meeche.Saturday, March 28 (12 PM – 6 PM): NuLu Bockfest festivities including the Chicken Cock Whiskey GOAT Stakes and a rooster-calling contest.https://bourbonlens.com/chicken-cock-whiskey-opens-the-coupe-speakeasy-in-louisville/

In dieser Episode tauche ich mit Uwe Munzinger tief in unser neues Buch ein. Wir zeigen, warum starke Marken kein Zufallsprodukt sind, sprechen darüber, warum Brand Experience Management als strategische Führungsaufgabe verstanden werden muss – weit über Logo und Werbung hinaus. Gemeinsam erläutern wir unser BX-Navigator Modell, das die Erfolgsfaktoren des Brand Experience Managements messbar und damit managbar macht und teilen überraschende Erkenntnisse aus aktuellen Studien. Du erfährst, wie du die entscheidenden Touchpoints identifizierst, Widersprüche in der Markenerfahrung vermeidest und Behavioral Economics für nachhaltigen Markenerfolg nutzt.

What does customer experience look like inside a company most people associate with switches, infrastructure, and engineering rather than surveys, empathy, and brand perception? In this episode, recorded at the Qualtrics X4 event in Seattle, I sit down with Jerome Boissou, Head of Global Customer and Brand Experience at Legrand. Jerome has been with the company for 28 years and now leads a customer experience program designed to help Legrand better understand a customer base that is changing fast.  This matters because Legrand is no longer serving only its traditional markets. The company now operates across a huge product portfolio, serves commercial buildings as well as residential markets, and plays a significant role in areas such as data centers and hospitality. At the heart of our conversation is Legrand's "Best Of Us" program, which was originally launched in 2018 and then revamped in 2021. Jerome explains that the original focus was on personas and journey mapping, but the company soon realized it needed a more quantitative approach too. What followed was a broader strategy built around three connected pillars: customer satisfaction, customer centricity, and brand equity. Rather than treating customer experience as a dashboard exercise, Legrand is using those pillars to improve business performance, spread customer knowledge internally, and help teams understand what different customer groups really want, expect, and struggle with. One of the strongest themes in this conversation is that feedback without action creates frustration. Jerome is very clear on that point. He explains how Legrand built a "close the loop" process, then went further with what the company calls a "customer room" process. That means identifying pain points and weak signals, routing them to the right internal teams, tracking them with KPIs, and making sure action follows. He shares that 100 percent of detractors are meant to be handled through that closed-loop approach, and that around 80 percent of pain points can be solved as quick wins. That is a refreshing reminder that customer experience only matters when it changes something. We also talk about the scale of measuring experience in a global B2B organization. Legrand runs yearly relational surveys for both direct and indirect customers, covering around 50 different personas, and supplements that with transactional surveys across 17 touchpoints. These include digital interactions, training, product launches, and post-case feedback from call centers.  Jerome explains how Qualtrics became a key part of making that global program work, helping Legrand roll out surveys worldwide and giving teams a way to analyze feedback more easily and consistently. Of course, this being a tech podcast recorded at X4, we also get into AI. But what stood out to me is that Jerome does not talk about AI as a magic layer dropped on top of everything. He talks about context. In fact, context becomes one of the defining ideas in our conversation. Capturing feedback is useful, but understanding the environment around that feedback is what allows better decisions to happen. For Jerome, that is where AI becomes more useful, especially when it is trained within the reality of Legrand's complex markets rather than operating as a generic tool. Another part of this episode I found especially interesting is how Legrand brings employees into the customer experience process. Jerome shares an example of sending the same surveys to employees and asking them to answer from the customer's point of view. By comparing employee perception with actual customer feedback, Legrand can spot gaps, adjust training, and help teams build more empathy. In one case, factory teams thought customers were far less satisfied than they really were, simply because the internal metrics they saw every day focused only on pressure and output. Reframing that with real customer satisfaction data, including a product quality satisfaction score of around 95 percent, helped restore pride and perspective. This episode is really about something bigger than surveys or software. It is about how a global company can embed customer thinking into the culture, make people feel part of the process, and use data in a way that stays human. Jerome makes a strong case that customer experience in B2B is not separate from performance. It shapes brand perception, trust, internal alignment, and ultimately business outcomes. I'd love to hear your thoughts. How is your organization making sure customer feedback leads to action rather than just another report?

If your brand guide is a book of laws that everyone ignores, how do you create a shared belief that people both follow and actually want to embrace? Agility requires a shared understanding that's more than a set of rules; it's a way of thinking that allows teams to make consistent decisions, even when they're not in the same room. Today, we're going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We'll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking. To help me discuss this topic, I'd like to welcome Jenna Kennedy, Client Strategy at The Office of Experience, and Chris Taylor, Head of Brand Experience at DDN. About Jenna Kennedy and Chris Taylor Jenna Kennedy: https://www.linkedin.com/in/jennabkennedy/ Chris Taylor: https://www.linkedin.com/in/chris-taylor-3961b277/ Resources The Office of Experience and DDN: https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.Learn more at https://www.officeofexperience.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If your brand guide is a book of laws that everyone ignores, how do you create a shared belief that people both follow and actually want to embrace?Agility requires a shared understanding that's more than a set of rules; it's a way of thinking that allows teams to make consistent decisions, even when they're not in the same room.Today, we're going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We'll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking.To help me discuss this topic, I'd like to welcome Jenna Kennedy, Client Strategy at The Office of Experience, and Chris Taylor, Head of Brand Experience at DDN. About Jenna Kennedy and Chris Taylor Jenna Kennedy: https://www.linkedin.com/in/jennabkennedy/Chris Taylor: https://www.linkedin.com/in/chris-taylor-3961b277/Resources The Office of Experience and DDN: https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.Learn more at https://www.officeofexperience.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

If your brand guide is a book of laws that everyone ignores, how do you create a shared belief that people both follow and actually want to embrace?Agility requires a shared understanding that's more than a set of rules; it's a way of thinking that allows teams to make consistent decisions, even when they're not in the same room.Today, we're going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We'll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking.To help me discuss this topic, I'd like to welcome Jenna Kennedy, Client Strategy at The Office of Experience, and Chris Taylor, Head of Brand Experience at DDN. About Jenna Kennedy and Chris Taylor Jenna Kennedy: https://www.linkedin.com/in/jennabkennedy/Chris Taylor: https://www.linkedin.com/in/chris-taylor-3961b277/Resources The Office of Experience and DDN: https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.Learn more at https://www.officeofexperience.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

If your brand guide is a book of laws that everyone ignores, how do you create a shared belief that people both follow and actually want to embrace? Agility requires a shared understanding that's more than a set of rules; it's a way of thinking that allows teams to make consistent decisions, even when they're not in the same room. Today, we're going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We'll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking. To help me discuss this topic, I'd like to welcome Jenna Kennedy, Client Strategy at The Office of Experience, and Chris Taylor, Head of Brand Experience at DDN. About Jenna Kennedy and Chris Taylor Jenna Kennedy: https://www.linkedin.com/in/jennabkennedy/ Chris Taylor: https://www.linkedin.com/in/chris-taylor-3961b277/ Resources The Office of Experience and DDN: https://www.officeofexperience.com This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.Learn more at https://www.officeofexperience.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

THEMENFOLGE Viele selbst erstellte Websites scheitern nicht am Design, sondern an grundlegenden strategischen Fehlern. In dieser Folge erfährst du, warum die ersten Sekunden entscheidend sind, wie klare Nutzerführung deine Conversion verbessert und weshalb Technik und Performance oft unterschätzte Conversion-Killer sind. Mit konkreten Tipps aus der Praxis zeige ich, wie du deine Website gezielt optimierst, damit Besucher verstehen, bleiben und handeln. Ideal für Gründer:innen und Selbstständige, die mehr aus ihrer DYI-Website herausholen wollen.

What happens when you swap a traditional, dry cybersecurity booth for a Picasso-inspired art gallery? You win a B2B Marketing Innovation Award. In this episode of Behind the Post, we're joined by Talia Goldman, Content Marketing Manager at Island, to peel back the curtain on their "Workspace of Art". Talia dives into how they transformed a standard event presence at the Gartner IT Symposium into an immersive, AI-powered experience that had executives lining up to be turned into cubist masterpieces.Talia shares the tactical blueprint of how Island merged high-tech AI with human-centered design to redefine what brand storytelling looks like in the enterprise space. We talk about the "less is more" approach to booth messaging, the importance of creating intrigue on social media through travel-themed teasers, and how to empower your team on the ground with easy-to-use employee advocacy tools. If you've ever felt like your B2B marketing was getting a bit too robotic, this episode is a masterclass in putting the human back in the driver's seat, even when you're using AI to do the heavy lifting.Hot Topics:The core principles of human-centered design and why they matter more as technology evolvesHow to find the perfect balance between high-tech AI tools and authentic human storytellingTactical ways to use social media to build event anticipation and capture live momentumTips for building a scalable brand platform that can be extended across global events

ABOUT JOE PINE: Joe's LinkedIn profile; linkedin.com/in/joepine Websites: strategichorizons.com (Blog) StrategicHorizons.com (Company) strategichorizons.com (Personal) SHOW INTRO: Today, EPISODE 86… I talk with Joe Pine Joe Pine, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike... *                     *                          *                          * I've been in the world of retail place-making for a few decades. 3 would qualify as ‘a few' I guess. I took a detour for a few years in the late 20-teens, shifting from retail design into the play space of hospitality – a wonderful diversion. The transition was transformative to be sure. I got to re-imagine what I knew about customer experience place making in terms of retail stores and turn my lens towards another fascination – hotels. The interesting thing that emerged was the recognition that in the world of retail everyone, brands, and retail designers and architects alike, were all going on about experience.  Now this in and of itself was curious because I'd been designing stores for a couple decades, and I couldn't recall one client who had ever come to the game and said – ‘hey lets create a really miserable experience for our customers…' ‘…Let's make it hard to understand the assortment, hard to read the labels, bathe the product in bad lighting, have people walk the store not being able to find the thing they came in for, etc…' Not one. Ironically though, while many clients never asked for that, we have all had the experience of that exactly being the case in many stores we go to. So no,… creating a bad experience was never the strategy. We retail designers always sought to create places where positive experience was key. The stuff was important to be sure, but the experience - the emotional residue of the retail interaction - was what was critically important. The stuff was supposed to deliver on what it purported to do, fit well, wear well, not break down, taste good, make you feel better, whatever… it was supposed to work. Otherwise why buy it? In some cases, the stuff just had to deliver on its practical, functional level, it didn't need to give you more than that. It was a commodity that lived up to its promise. In other cases the stuff delivered on function but gave you oh so much more on an emotional, socio-cultural, psychological, spiritual, level… and all of that is about brand relevance and emotional impact of owning the thing – what it says about you. It's like looking at the difference between a paper bag which you could get for about 5 cents and a Birkin bag for which you'd drop $50,000. They both provide the same functional use – they carry other stuff – I think we could make a pretty sound argument that that is true. But now the Birkin bag, well… it is supposed to offer you so much more about who you are, and what tribe you run with and a host of other non-tangibles that deeply connect us to a brand. Things way beyond function. And if the paper bag got wet and fell apart, well… you could be confident that for the price of the Birkin bag you could literally get a million replacements. The interesting thing about the stuff, or services, in retail places whether a commodity or something altogether magnificent and magical was that in either case we had to wrap it in positive experience. Mess up the experience and you've damaged the relationship. And repairing that rupture can take some time.  So, experience matters because the overt and subtle messaging that accompanies a shopping trip is important in fostering the long-term connection between a customer, product (or service) and the brand. The value proposition that determines my choice of one brand or retailer over another can't just be they have lots of whatever it is at low prices. Price point and SKU count are not differentiators in an economy where you can get virtually anything on Amazon and have it delivered to your door and, as a brand or retailer, you are hoping to engage an emerging cohort of customers who craves more than getting a good deal. Now... the interesting thing about hospitality is that industry never really sold stuff. You didn't take home the hotel room (at least not until more recently). You took in, and took home, experience - the body memory and emotional residue of being there. Your stuff, as it were, was a camera full of images and tchotchkes bought along the way during the trip that serve as a conduit or a link to, or a trigger of memories and emotional responses to experiences previously lived. You don't bring home the hotel room, though you can now buy the Westin Heavenly bed and all of the linens – I have often wondered why, if I love the room décor, I can't just walk around with my phone and point it at QR codes on everything and in a flash have the whole thing purchased and sent off to my home or apartment to redo the guest room – or my own bedroom for that matter? So…in the end retail sells stuff and wraps it in experience and hotels only sells experience though the industry is starting to get it that selling stuff may extend the brand experience beyond the hotel stay into your home…. Another interesting distinction between hospitality and retail is time. In the hospitality world you spend an overnight or maybe a few days immersed in the brand experience. In a retail store dwell time is often measured in seconds or minutes. This matters because it suggests that retail has to come on strong and be impactful quickly, capturing interest and trying to hold it. Everyone in retail knows the longer the stay the more conversion – larger basket size. Get customers to linger longer and their consideration of other things that were not on their primary shopping list begin to be a little more interesting.  There are environments that sell spectacle, the digitally immersive environments that we see emerging into the market like Moment Factory Lumina walks, meow wolf, the Monet digital experiences and things like Artechouse. While they are visual captivating, what is being sold is time in the form of 20-minute shows and 2 hour walks in a midnight forest. Time is the currency of experiences, and more companies should figure out how to charge for it. The both challenge and opportunity here is that in an economy that seems to be time starved because our attention is so fractured into micro moments,  time and attention are intricately intertwined.  And the rules of basic economics are at play suggesting that the more scarce something is the more expensive it becomes to acquire it. Customer acquisition when pedaling time becomes a costly endeavor. But then time seems to pass by without notice when experience is built on a good story. All good experiences engage the imagination in narrative. We are built for story more than logic though we have believed the at later is the dominant prowess of our species.  And stories directly effect our neurobiology in remarkable ways that allow the narrative to come alive in us. Remember, that we came to understand the world through dance, rhythm  and stories told around fires for millenia - even before language became a prime vehicle for expression. Our affinity for story is deeply woven into our very beings. So, all great experiences are built on great stories.  Narrative manifest become brand experience places.  These places for selling goods and services are like stage sets for stories to unfold.  I love the theatre and have always felt that retailers and brands should instruct their sales associates to act out their parts in the brand narrative and embrace the idea of theater as a customer interaction strategy.  I've always thought of the theatre as something into which I dove for a time, becoming full emersed in the story and emerged somehow changed. I learned something I didn't know previously, saw the world from a different point of view, I would become one of the characters in the story and was, may be, in some way transformed.  Certainly during the performance, I was definitely in and out of body state – no longer me. The world beyond the story unfolding in front of me disappeared for a time. And so great experiences can also be transformative... The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Dein Kunde trifft 99,99 % seiner Entscheidungen unbewusst. Und du versuchst ihn mit einem Strategiepapier zu überzeugen? In der neuen insights!-Folge erklärt Olaf Hartmann vom Multisense Institut, warum Brand Experience das eigentliche Betriebssystem deines Unternehmens ist, was IKEA-Hotdogs mit Verhaltensökonomie zu tun haben und welche drei Schritte Geschäftsführer im B2B jetzt gehen sollten.

Cliffs Notes: Packaging Is Not the Box, Its the Brand Experience by PromoCorner

In this episode of Beyond Marketing, The Podcast, Maira Genovese, CEO and Founder of MG Empower, sits down with Bianca Franklin, Global Business Development - Lead for Music & Brand Experience at H&M, for a deeply human conversation at the intersection of music, marketing, leadership, and culture.Born and raised in San Francisco and shaped by a multicultural upbringing, Bianca shares how diversity, intuition, and emotional intelligence became the foundation of her career. From pitching herself to leading global marketing initiatives, her journey is defined by courage, persistence, and a belief in human connection.  Together, they explore how music became a powerful strategic tool to build authentic brands, especially in a post-pandemic world where audiences crave meaning, emotion, and belonging. Bianca reflects on why working with emerging and local artists creates a deeper cultural relevance and how building platforms allows brands to truly connect with people.This episode is a reminder that the future of marketing isn't just driven by technology or performance metrics, but by intuition, collaboration, and the power of human emotion. Because when brands feel human, connections become culture, and culture builds impact.

Ein Affenbaby in einem japanischen Zoo klammert sich an das Ikea-Plüschtier „Djungelskog“ – die Bilder gehen weltweit viral. Ikea und weite Unternehmen reagiert dabei blitzschnell mit Social-Media-Aktionen. Aber welche Unternehmen sollten da lieber nicht mit ziehen?Außerdem in den Marken- und Marketingnews der Woche: 

In this episode, Adam Weeks interviews Jessica Malamud, who discusses Elementor's significant rebranding efforts to better reflect its innovation and community engagement, focusing on elements like design, storytelling, and brand consistency.

With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX. UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and wiring (how it works), while UI is the paint and furniture (how it looks). AIXD goes further. It is both the architectural blueprint and the interior design—but custom-built around real human needs. AIXD precedes UI and UX by grounding AI development in what end users actually want, not what technologists assume they want. By anchoring AI to human psychology, emotions, and lived experience, AIXD helps organizations avoid waste, reduce friction, and design AI that truly serves people. In an era of AI over-enthusiasm, rushed adoption, and “white elephant” AI projects, AIXD fills the critical gap between human end users and AI developers. It reframes success away from hype and toward outcomes that matter: usefulness, satisfaction, dignity, and trust. AIXD asks leaders the most important question before building any AI system: What human experience are we creating—and for whom? AIXD is not anti-AI. It is pro-human. AIXD is user experience. User experience is brand experience. What is AIXD (AI Experience Design)? How is it Related to User Centered Design and Brand Experience? AIXD (“AI Experience Design”) is the design of AI-assisted, AI-enabled, and AI-led user journeys—created explicitly for the convenience, satisfaction, and wellbeing of human end users. It is the human-centered design of AI models, applications, workflows, products, and services. Ultimately, AIXD is the be-all and end-all of human user experience.

Send us feedback or episode suggestions.The Alaska Airlines and Hawaiian Airlines merger came with physical and regulatory deadlines that dictated an inflexible 10-month delivery window for digital and design work. With the timeline tied to real-world change, combined design, product, and engineering teams had to build and ship alongside a transformation that was already in motion.Chris Strahl talks with Noelle Lansford and Forrest Akemann about what it took to deliver a multi-brand experience under that pressure, while respecting the long histories and cultural significance of two iconic airline brands. From foundational decisions around color, typography, and tokens to close collaboration across teams, this conversation offers a realistic look at how systems work gets done when speed is non-negotiable and the stakes are real.We'll explore:What changes when deadlines are tied to physical and regulatory reality?Why is merger-driven multi-brand work harder than planned multi-brand?How do shared foundations like color, typography, and tokens enable teams to move faster together?View the transcript of this episode.Check out our upcoming events.If you want to get in touch with the show, ask some questions, or tell us what you think, send us a message over on LinkedIn.GuestNoelle Lansford began her career as an engineer on design system teams before transitioning into design, where she discovered her passion for connecting the technical and human sides of digital product creation. Today, as the founder of Shep, a design systems consultancy that partners with organizations from early-stage startups to Fortune 5 companies, Noelle helps bridge the gap between design, engineering, and business strategy. Her work focuses on creating systems that balance structure with flexibility, prioritize people over process, and deliver lasting business value instead of chasing perfection.Forrest Akemann is a design systems lead at Hawaiian Airlines, where he has worked since 2019 across product design and design systems. He played a key role in building Hawaiian's design system and later helped lead the system work through the Alaska–Hawaiian merger, focusing on multi-brand foundations, theming, and system adoption.HosttChris Strahl is the host of the Patterns podcast and a pioneer in modern digital product design and development. As the co-founder and CEO of Knapsack, he is a leading voice on how AI can fundamentally reshape the way teams design, build, and deliver digital products with a human-centered approachSponsorSponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.

Building A Boutique Events Agency As A MomA single decision can change the way you work, parent, and lead. When Sarah realized staying in a comfortable role was dimming her optimism, she chose the unknown—and co-founded The Parts Department, a boutique events agency designed for impact, not bloat. We get candid about what it really takes to build a modern experiential marketing shop, from value-first delivery to relationship-led growth and the courage required to quit without a safety net.I loved hearing how Sarah's career at Periscope and Advocate shaped her point of view on events: people love brands that love them back. That belief anchors their niche—high-touch experiential strategies that actually move the needle. We unpack their two modes of working—embedding with teams on retainer or owning projects end to end—and why a lean model beats the old habit of filling rooms with extra bodies. You'll also hear the realities of client outreach on LinkedIn, using relevance over hard sell, and why most early wins come from trust that's been earned over years.There's a deeply human thread here, too. The London chapter—navigating a foreign city with a one- and two-year-old—reshaped how Sarah thinks about fulfillment. She talks about “buckets” that need filling: work, motherhood, movement, community. Flexibility isn't a perk; it's a system. A 9:45 a.m. Friday hockey game becomes proof that work can bend around life when partners trust each other. And yes, we talk about women leading in an industry that once looked like Mad Men, and how kindness as a business practice never goes out of style.If you're building a brand, leading marketing, or figuring out your next bold move, this conversation offers practical playbooks and real encouragement. Subscribe, share with a friend who needs a nudge, and leave a quick review—then tell us: what's your next hell yes?Connect with Sarah:Website: The Parts DepartmentLinkedIn: Sarah BohlineIG: @thepartsworkContact the Host, Kelly Kirk: Email: info.ryh7@gmail.com Get Connected/Follow: The Hue Drop Newsletter: Subscribe Here IG: @ryh_pod & @thekelly.tanke.kirk Facebook: Reclaiming Your Hue Facebook Page CAKES Affiliate Link: KELLYKIRK Credits: Editor: Joseph Kirk Music: Kristofer Tanke Thanks for listening & cheers to Reclaiming Your Hue!

On this episode of The Association Podcast, we welcome Laura Sparks, Director of Marketing and Communications at the American Society of Appraisers. We dive into Laura's journey into the association space, exploring her eclectic background and approach to marketing and leadership. We also discuss the importance of member engagement, the integration of AI in association marketing, and the critical role of content quality. Laura highlights the significance of marketing's seat at the table and the need for collaborative planning to enhance member experiences and drive growth. Additionally, we explore volunteer engagement strategies and the value of feedback in refining marketing efforts. 00:00 Introduction and Guest Welcome 00:37 Rapid Fire Questions 02:23 Laura's Journey into Associations 05:40 Marketing and Sales Synergy 05:56 Content Marketing and AI 08:59 Tagging and Data Management 15:50 Member Experience and Feedback 26:01 The Role of Marketing in Associations 27:58 Marketing vs. Promotion: Understanding the Difference 29:55 The Importance of Marketing's Seat at the Table31:02 Gender Dynamics in Marketing 32:29 Engaging Volunteers Effectively 35:28 Marketing Volunteer Opportunities 38:16 The Challenges of Committee Work 43:49 Planning and Ideation in Marketing 50:24 Final Thoughts and Farewell

In this episode of Inside the Brand Experience, Invision's SVP of Marketing and host Laliv Hadar sits down with Jessie Young, Senior Brand Director at Eventbrite, to unpack the IRL renaissance reshaping how brands build community.Jessie shares what Eventbrite's data is revealing about the surge in in-person experiences—from phone-free gatherings to hyper-local gatherings—and why audiences are demanding more intimacy, belonging, and authenticity from events.You'll hear how brands can design experiences that prioritize connection over attendance, tap into local culture (yes, even cheese raves!), and use technology in a human-first way to fuel loyalty, advocacy, and movement-building. 

A verdade é que reputação não nasce pronta. Ela é forjada no atrito diário:Entre a expectativa e a entrega;Entre a promessa e a prática;Entre o que a marca diz e o que o cliente realmente vive.A gente chama isso de construção de marca, um processo contínuo que exige escolhas claras e a coragem de sustentar seus valores, mesmo quando isso custa mais tempo e dinheiro.Reputação é consequência. Ela é o resultado do produto que chega igual todo dia, do atendimento que resolve, da experiência que surpreende e da forma como sua marca se comporta quando ninguém está olhando.Nesse episódio conversamos com a Monique Paoletti, sócia fundadora da Tao PR, agência que reúne Public Relations, Brand Experience e agenciamento de talentos, trabalhando para transformar narrativas em valor.

This week on the Builder Marketing Podcast, Amber Frankhuizen of AFMKTG joins Greg and Kevin to discuss how home builders can create a brand experience that connects with home buyers and converts to sales. https://www.buildermarketingpodcast.com/episodes/301-creating-a-home-builder-brand-experience-amber-frankhuizen  

Katie Canton, Head of Brand Experience at Goosechase, joins Pathmonk Presents to break down how interactive experiences outperform passive content across marketing, education, and internal programs. Katie explains how Goosechase evolved from a simple scavenger hunt app into a powerful platform for active learning, employee onboarding, fundraising, and customer engagement. The conversation explores why people remember experiences—not slide decks—and how brands can design participation-driven moments that drive real emotional impact. Katie also shares practical insights on website conversion strategy, product-led growth, and how marketers should adapt to a rapidly changing, AI-influenced search landscape. This episode is a clear reminder that engagement isn't told—it's experienced.

ABOUT BRYAN:LinkedIn Profile: linkedin.com/in/bryanmeszarosWebsites:openeyeglobal.com (Company)marketscale.com/industries/podcast-network/experience-by-design/ (Experience By Design Podcast)experienceunitedsocialclub.com (Experience United Social Club)email: bmeszaros@openeyeglobal.comBio:Bryan Meszaros is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. As the founder of OpenEye Global, he proved that a small, focused team can deliver big results and helped shape the early evolution of digital engagement.He later made history as the youngest President of SEGD and the first with a digital centric background, while also contributing to the Digital Signage Federation and Shop! Association to advance industry standards.Bryan is also the founder of the Experience United Social Club (XUSC), an international networking series all about bringing together creative minds from the AV, digital signage, and design industries to share ideas and collaborate. With global experience across Europe and APAC, he has spoken at major events including EuroShop, ISE, InfoComm, and DSE, and regularly contributes to leading industry publications.Dedicated to pushing boundaries, Bryan remains focused on shaping what comes next in digital signage and experiential design.SHOW INTRO:SHOW INTRO:Welcome to Episode 83! of the NXTLVL Experience Design podcast…In every episode we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey there will be thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We'll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us. We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine. VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 83… I talk with Bryan Meszaros founder of EpenEye Global. Bryan is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. Naturally, in a world that is increasingly digitally mediated, Bryan's business is significantly focused on the emergence of Artificial Intelligence as a tool in his experience place-making toolbox.We'll get to more of how Bryan sees the use of AI in digital applications in brand experience places in a minute but... first a few thoughts…*                     *                          *                          *I grew up on Star Trek. They original version with Shatner as Captain James T Kirk. These were the sightly campy years in black and white but wonderfully prescient in foretelling what was to come. I used to say that my father, who lived to the ripe old age of 97 was so into it that was holding out until he could just beam up through the transporter to the next phase of his existence. We all watched, my 4 brothers and I every week, my mom? Well not so much…I got used to thinking about digital communication, robots, space travel and technology integrated into our lives facilitating everything from washing dishes to extending lifespans. There isn't a day that goes by now where my media consumption doesn't include something on the evolution of Artificial Intelligence. Both the amazing and the alarming.  How it will make workplaces completely different replacing much of what we now do with human brain and brawn with algorithms and computer chips that can fit 1000 computers from the old Star Trek days on your fingertip. How it is changing the way human brains are wired, though when it comes to our neural networks that trundle along at a speed ridiculously slow compared to the digital pace of change that is exponential and moving at the speed of light.How as a visualization tool it is becoming indistinguishable from real life people and places. Creating deep fakes that are so good at impersonating humans that avatars are no longer cartoonish but facsimiles of us that are, well, exactly like us - but whose knowledge base is the compendium of all human knowledge that can be accessed on the internet and provide cogent answers to well-crafted prompts and have them served up in a few seconds. ‘The times they are a changin' but at a pace that even Dillan couldn't have imagined. Don't even get me started about when we finally, and I don't think it is going to take too long, get to Artificial General Intelligence (AGI) and what that portends for humankind. I am often concerned for my sons and the world they are growing into as young adults. I wish sometimes that they'd have had the experience of growing up in the 60's and 70's when times were simpler – but of course they weren't really. Every decade has it's messes – sometime beautiful sometimes not and sometimes each of these ends of the human experience spectrum were happening at the same time.What we are experiencing now is evolution at a revolutionary pace. A slow simmering flame has exploded into a blast furn ace of change propelling us all, whether we like it or not, on a path that at times seems to be heading towards the edger of a cliff. Concerned? Well you'd have good reason to be.But then again, if you accept the Ray Bradburry adage of sometimes while standing at the edge of the cliff ‘you need to jump and build your wings on the way down', may we all then transform in midflight into some sort of lemmings with wings.The subject of AI has surfaced a number of times on this podcast notably with data visualization artists like Refik Anadol and architect artist Samar Younes,  spatial computing specialist and near futurist Neil Redding and Synchronicity Architect Justin Bolognino. Each of these creators and theorists shape the AI narrative to their own ends, each of them proclaiming the virtues and vices of the technology.Uses of AI in design and architecture, as well as other industries, is multifarious and, I would admit, well beyond my more general appreciation for using it as an ideation tool and writing assistant in my everyday work.In the world of experience design there are at least 2 ways - although I would guess many more - to look at it:- on a very basic level there is the physical integration of digital media facilitated by Ai and then there is actual content that ends up on the digital interface – be it a touch screen kiosk, a display array in a sports bar or an enormous multi-story wall in Times Square. Getting these screens to work with the environment is always a challenge. Mainly I believe because they come as an afterthought rather than an integrated design solution and part of a digital experience strategy.In the second case of content, one size does not fit all. Places and people are different. The same content being played on those screens all day are visual noise detracting from overall experience rather than enhancing it. These days, every minute of every day things are changing. Why should digital content on screen of any size and shape be any different?If purveyors of brand experiences are not changing content to adapt to customers everchanging needs across the journey, digital content simply becomes part of the visual texture of the environment slipping into irrelevancy and lending nothing to the embodied memory of a place.This is one area Ai is able to change the game – creating content to meet customer needs more directly. Now it would be difficult, if not impossible to change digital content in Times Square to continually meet the needs of the thousands of people in that digital epicenter in New York. But then we all carry cell phones – person digital devices. All of those phones are geolocated. Each of those those has an address – a personal identifier about who it belongs to and bunch of other information about you – personal, financial, home address, etc.Are a bunch of guys at google looking at you individually as you make your way across Times Square – not really – but your Hazel and Gretel trail of ones and zeros from purchases, GPS searches, app use, etc., etc., tell a lot about you should anyone want to do a little digital forensics.The idea here is that we are giving up this information every time we turn our phones on. That information isn't snatched from us without our consent (generally) it's in our service agreement terms and conditions – that impossibly long text that most of us scroll through to the end and click “agree.”But that information could be used to make your path across Times Square more relevant to you. Perhaps your device communicates with other devices or screens and changes the content that you see.This isn't quite Minority Report yet, where Tom Cruise courses through a store and the displays are talking to him because they recognize his retinas – but it is possible to create messaging that is more personalized to you, specifically, as a customer.Digital signage can change either on the wall of as shelf signage.It is about recognizing your customer and understanding that they are used to creating experience narratives that are more relevant to them because they, in part, have contributed to their making. Want to stay relevant to your customers, new or old? Support their collaboration in the shopping journey offering up opportunities for them to write themselves into the narrative. Story and strategy must be connected. Doing good by your customer is about building a relationship and Ai can support that effort but including engaging digital content that recognizes them as individuals, with relatable and relevant messaging.But the whole enterprise needs to be seamless. Sometime I think that the best tech is the tech you don't see, but it think it is also perfectly OK to see it if there are no disconnects in journey. Signature moments in the customer journey have to link up so the customer follows the bouncing ball from their first connection point through the purchase moment and then beyond. And this is where this episode's guest comes into the picture.Bryan Meszaros is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. As the founder of OpenEye Global, he proved that a small, focused team can deliver big results and helped shape the early evolution of digital engagement.Bryan was the youngest President of SEGD and the first with a digital centric background, while also contributing to the Digital Signage Federation and Shop! Association to advance industry standards.He is also the founder of the Experience United Social Club (XUSC), an international networking series all about bringing together creative minds from the AV, digital signage, and design industries to share ideas and collaborate. With global experience across Europe and APAC, he has spoken at major events including EuroShop, ISE, InfoComm, and DSE, and regularly contributes to leading industry publications.Bryan likes the idea of staying dedicated to pushing boundaries, so he is a natural fit for the show. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. I caught up with Bryan at the SHOP Marketplace event in Charlotte and chatted about his focus on shaping what comes next in digital signage and experiential design. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

ABOUT DINA TOWNSEND Dina's Linkedin Profile: linkedin.com/in/dinatownsendDINA TOWNSEND BIOAs Chief Sales Officer at Mamava, Dina leads the Sales Organization with energy, optimism, and a genuine passion for building connections. She is rooted in the belief that strong business acumen and a meaningful mission can be seamlessly intertwined. After a purpose-driven career pivot from Digital Signage Technology to Mamava, she channels her expertise into propelling sales for this mission-centric company. Beyond her professional endeavors, Dina is a former skydiver, a hobby homesteader, an avid college football fan, and a well-intentioned, albeit average, golfer.email: dinat@mamava.com | 802.347.2111 (o) Website: www.mamava.comSay yes to dignified lactation spaces! Be a hero—here's how you can help. SHOW INTRO:Welcome to Episode 82! of the NXTLVL Experience Design podcast…In every episode we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey there will be thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We'll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us.We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience.SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 82… I talk with Dina Townsend Chief Sales Officer at Mamava a company whose mission is to create a healthier society through infrastructure and support for breastfeeding. And, along with partners who share in in their purpose of celebrating and supporting breastfeeding, Mamava is moving closer to creating a future where there is a dignified lactation space anywhere a parent may go. We'll get to my discussion with Dina in a minute, first though a few thoughts…*                     *                          *                          *A few episodes back I had Claire Coder founder and CEO if Aunt Flow on the show. That was an interesting conversation since we crossed what I think were a few boundaries (at least for me) and we talked quite candidly about menstruation. Not just about the biology of women's monthly cycle but about the fact that there are many women who have faced the scenario of getting their period unexpectedly and not have pads or tampons to meet them in their moment of need.Enter the company Aunt Flow who provides free feminine hygiene products in public restrooms, schools and other public buildings and to Fortune 500 corporate headquarters - for which tens of thousands of women are eternally grateful.This conversation with Dina Townsend, I guess you could say, falls in the Aunt Flow camp of subjects. Breast feeding moms was not a subject that I had on the list of things to address on the podcast. But here we are nevertheless with a subject that piqued my curiosity because the company Dina works for, Mamava, checks most of the boxes in our Dialogues on DATA: Design, Architecture, Technology and he Arts” catch phrase.First off…I did not know there was something called the “Pump Act”. For the curious out there, a little internet searching comes up with this:“…The PUMP for Nursing Mothers Act, enacted in December 2022, expands workplace protections for nursing employees by requiring employers to provide reasonable break time and a private, non-bathroom space for pumping breast milk for up to one year after a child's birth.This law allows for legal action if employers fail to comply…”Now… Dina will contend that many employers do in fact provide such a space and also that a janitors closet with a folding chair would be in line with the requirements. Sure, a closet meets the description of a ‘private space' but it wholly underserves the needs of a nursing mother in terms of experience.I am aware that there are widely divergent views on the whole subject of breast feeding – we are not going to go there – except that I'll say that I fully line up behind my wife who breastfed our two sons.My discussion with Dina moves from the necessity to provide environments for nursing mothers to breastfeed their infants while in public places to the buying power of mothers who statistics indicate make an enormous amount of the buying decisions in households to how tying Retail Media Networks - RMNs – to Mamava pods serve a triple bottom line serving People, Planet and Profit. It's a way of shifting our thinking about business from “How much money did we make?” to: “Did we make money in a way that benefits society and the environment too?”Nielsen, Boston Consulting Group (BCG) and Harvard Business Review research tells us that Women drive 70–80% of consumer purchasing decisions in the U.S. and that is even for products they don't personally use.  And that their annual global consumer spending, is $20 trillionwhich, by the way, is a number projected to rise to $28 trillion. In many households, women make or heavily influence91% of new home purchases, 92% of vacation decisions, and 80% of healthcare choices says research by the Yankelovich Monitor, Marketing to Women Conference data.And Millennial and Gen Z mothers are even more influential: they control about $1 trillion in direct annual spendingand are primary decision-makers for food, home goods, education, and entertainment – says research by the Pew Research Center.So, women and moms are a force to be reconned with in terms of buying power and why Mamava pods are more than an economic discussion. The behavioral and psychographic aspects of them is important as well.Women increasingly valuebrands that support family life, caregiving, and inclusivity and so features like Mamava pods in retail locations or corporate HQs or parental-leave policies have brand-equity impact.We have known for some time that brands that are considered authentic exhibiting genuine empathic concern for their customer and employeesare major drivers in establishing brand affinity and purchase decisions. The BabyCenter “State of Modern Motherhood” report says that “ 9 in 10 mothers say they are more loyal to brands that “understand the challenges of motherhood.”And then there is mom's digital influence. Pew Internet studies explains that“80% of moms research products online before buying and that 60% follow parenting or lifestyle influencers for purchase guidance.”When you combine these factors with the emergence of Retail Media Networks, RMNs, you have a value add to placing Mamava pods in places that do not actually take up any more space on the sales floors of a store than is already being occupied with stuff that does support the brand experience or selling anything.Use to be that when digital screens came into the retail world, we had kiosks as wayfinding devices. Then a proliferation of screens emerged in the market where walls were more digital wallpaper crowding the environment with content and, in my opinion adding little to experience, arguably creating a shopping experience with more visual distraction and diminishing the overall experience. Painting the environment with the broad-brush stroke of digital media is often ineffective in capturing and retaining attention and doesn't lead to the positive results we think it does.That said, well considered application of digital media like those found on Mamava pods creates an opportunity to provide messaging to customers that could be more like a public service announcement, like ‘get your flu shot here today,' or a focused marketing piece that invites customers to consider a particular product that they may not have thought of prior to arriving at the store.So, you might ask why this matters to retail designWomen and mothers aren't just your average everyday consumers, they're key decision-makers shaping the social expectations of brands and spaces. Retailers, airports, and workplaces that provide amenities like Mamava pods, family restrooms, or flexible shopping experiences are responding directly to data-driven insights like:Increased dwell time and spending when caregivers feel accommodated.Higher brand loyalty and word-of-mouth among mothers.Positive CSR – Corporate Social Responsibility - and inclusivity signaling which is important for both consumer and employee attraction.If you have recently traveled through an airport, you may have already come upon a Mamava pod or maybe you have seen their “bench” version in a retail store. Fed up with pumping in bathrooms and borrowed spaces—Mamava's co-founders, Sascha Mayer and Christine Dodson, applied their decades of expertise in design and brand strategy to solve a problem that was largely invisible: the lack of lactation spaces in workplaces and public spaces and as a result, the Mamava pod was born.Tying together the Mamava pod, and its various incarnations, and retail media needed some savvy about how to create an effective in-store media application that wouldn't end up as just another screen in an already overwhelming environment.Enter Dina Townsend.As Chief Sales Officer at Mamava, Dina leads the Sales Organization with energy, optimism, and a genuine passion for building connections. She is rooted in the belief that strong business acumen and a meaningful mission like the Mamava brand platform can be seamlessly intertwined. After a purpose-driven career pivot from the world of Digital Signage Technology to Mamava, Dina channels her expertise into propelling sales for this mission-centric company. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon.  The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com  Chapter Breakdown00:00 – Welcome to RecFest Nashville 2025Adam sets the scene at the Juicebox.ai booth and kicks off #thePOZcast live from the field.00:28 – Guest 1: Omar Khateeb – The Power of Authentic Video ContentCEO of JobPixel on why “vibe is everything,” how authenticity wins in 2025, and why creators should stop chasing algorithms.02:24 – Survival Tips for RecFestHydrate, eat before noon, and network smarter — Omar's pro tips for surviving outdoor conferences.03:45 – Guest 2: Allyn Bailey – The Heart of Brand Experience at SmartRecruitersAlynn breaks down how storytelling and connection drive talent strategy post-acquisition — and why she proudly calls herself “the class mom” of HR tech.06:54 – Guest 3: Jamie Leonard – The RecFest Origin & Future VisionThe founder himself on why RecFest feels like summer camp for recruiters, the UK vs. US vibes, and what's next (spoiler: Ferris wheel?).10:50 – Guest 4: Vicky Lou – Inside Juicebox.ai's Series A RocketshipThe founding marketer shares what makes Juicebox's AI sourcing platform different, how startup life fuels creativity, and her secret to building high-performing teams.14:49 – Sticker Drop & Shoutout to Juicebox.aiAdam and Vicky unveil the ultra-rare holographic POZcast sticker and talk sponsor love.16:11 – Guest Panel: Nikki Russell, Dan Lockhart & Chantelle LubingerReal-world TA leaders on quality of slate, giving rejection with empathy, and why “we're humans first.”21:44 – Guest 7: John Ruffini – Old School Recruiting Wisdom Meets New TechThe VP of Professional Development at HealthTrust Workforce Solutions explains why recruiters have gotten lazy, how to bring back urgency, and the lost art of the phone call.28:16 – The AI Debate & Juicebox Agents in ActionAdam and John discuss how to use AI as a tool — not a crutch — and how it frees recruiters for the human side of the job.29:09 – Closing Thoughts: Stay Human, Stay HungryAdam wraps from the field with gratitude, laughter, and the promise that wisdom is forever.

What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know?Agility requires more than just rapid execution; it demands a real-time, nuanced understanding of customer sentiment and the ability to translate that intelligence directly into action.We are here at Sitecore Symposium in Orlando, Florida, and today we're going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective? To help me discuss this topic, I'd like to welcome Mark Wagner, Senior Director of Strategy at Horizontal Digital. About Mark Wagner With over 20 years of experience in digital product strategy, design, and innovation, I am a Senior Digital Experience and Product Strategist at Horizontal Digital, a leading digital consultancy specializing in serving and delivering amazing solutions for clients, their customers, and their employees. I am a highly collaborative, strategic client partner tirelessly focused on helping solve the things that keep our clients up at night.My core competencies include digital experience and product strategy, customer experience strategy, Lean UX, agile product design and delivery, service design, and user research. I specialize in financial services, diversified, commerce, and B2B products and services that are people-centered and purpose-built for both business and customer value. As part of my large portfolio of noteworthy accomplishments, I am most passionate about solving complex digital transformation challenges, delivering needle-moving digital products, and fostering collaboration and inclusion. Mark Wagner on LinkedIn: https://www.linkedin.com/in/mrkwgnr/ Resources Horizontal Digital: https://www.horizontal.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know? Agility requires more than just rapid execution; it demands a real-time, nuanced understanding of customer sentiment and the ability to translate that intelligence directly into action. We are here at Sitecore Symposium in Orlando, Florida, and today we're going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media posts, and feedback channels, how can a large organization truly listen at scale and ensure its voice remains consistent and effective? To help me discuss this topic, I'd like to welcome Mark Wagner, Senior Director of Strategy at Horizontal Digital. About Mark Wagner With over 20 years of experience in digital product strategy, design, and innovation, I am a Senior Digital Experience and Product Strategist at Horizontal Digital, a leading digital consultancy specializing in serving and delivering amazing solutions for clients, their customers, and their employees. I am a highly collaborative, strategic client partner tirelessly focused on helping solve the things that keep our clients up at night.My core competencies include digital experience and product strategy, customer experience strategy, Lean UX, agile product design and delivery, service design, and user research. I specialize in financial services, diversified, commerce, and B2B products and services that are people-centered and purpose-built for both business and customer value. As part of my large portfolio of noteworthy accomplishments, I am most passionate about solving complex digital transformation challenges, delivering needle-moving digital products, and fostering collaboration and inclusion. Mark Wagner on LinkedIn: https://www.linkedin.com/in/mrkwgnr/ Resources Horizontal Digital: https://www.horizontal.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

ABOUT CHRISTIAN DAVIES:Christian's LinkedIn profile: linkedin.com/in/christian-davies-fcsd-3728a513Websites: https://www.bergmeyer.comemail: cdavies@bergmeyer.comInstagram: https://www.instagram.com/christianthdavies/ Christian Davies Bio: Davies brings 30+ years' experience as a creative leader, working with brands across the globe, from disruptive startups to the very top Fortune 500 contenders in retail, experiential, beauty, fashion, hospitality, technology, luxury, and more. His veteran status includes over 100 national and international design awards (15 of which earned top honors for Store of the Year Awards), including a five-time winner of design:retail's Retail Design Influencer as well as a coveted Retail Design Luminary award.  As a Chief Strategy Officer for Bergmeyer, strategic innovation and design leadership define Davies role, stemming from a robust background in creative direction and design thinking. His approach harnesses the power of diverse, interdisciplinary teams, developed through hands-on experience in various roles across a wide variety of companies throughout his career. As Chief Strategy Officer, steering the business strategy and our passion for innovation encapsulates my daily mission.Prior to Bergmeyer, Davies served as Managing Director of the Creative Marketing Group at Verizon, Creative Vice President of Global Design and Innovation for Starbucks, Executive Creative Director of the Americas at Fitch, and Vice President/Managing Creative Director at FRCH Design Worldwide.Also See: https://www.bergmeyer.com/people/christian-davies SHOW INTRODUCTION:Welcome to Episode 81! of the NXTLVL Experience Design podcast…What started at a pivotal moment during the COVID pandemic in early 2020 has continued for seven seasons and now 81 episodes. This season we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts. In the coming weeks we have some terrific conversations that are both fun and inspiring. They are going to include thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us.We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.The NXTLVL Experience Design podcast is grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience.SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 81… I talk with Christian Davies. We actually recorded this discussion months ago and Christian wondered if publishing it now was still relevant.I assured him it was, since Christian tends to unearth issues that are future forward - things to be mindful about should we want to address the issues we all face as individuals or societies or as architects and designers making places and things as we serve as our clients creative sherpa guides bringing ideas into the built world. Now… Christian has been sitting atop the heap of 80 conversations as the most listened to episode since we recorded our first talk a couple years ago. So, I thought, well why not do Christian Davies 2.0?Christian does not disappoint - never has – over a couple of decades, Christian has consistently drawn audiences and colleagues into conversation, sometimes challenging, and always brilliant and things that drive design thinking. His matter-of-fact English attitude to the world of design is sometimes a ‘no holds barred' reality check that makes you think twice about the truths you have held dear. His drive towards excellence is irrepressible. That makes him, some may say, demanding because I think he expects that we all give a damn about what we are brining into the world. And why not? We all share space on this little blue dot and, we had better get it, and soon, that we are part of a vast ecosystem of interdependencies.We cover a lot of ground in this open-ended conversation – I'd not expect less from Christian - And here is a few thoughts on subject areas we touch on…1. Entropy:Entropy is a scientific measure of disorder, randomness.Astrophysicist and other cosmologists have postulated that our universe is continuing to expand to a maximum state of entropy from a moment in time, the beginning of the Universe that they have called The Big Bang.There's lots of great content that you can certainly dig up on what happens when the universe finally expands to maximum entropy and all particles are spread out evenly within the unimaginably large space of the universe. It's suggested that of course this maximun expansion will take something like 10 to the 36 or 37 power years in other words trillions and trillions of years. A very very long time….But for now, the way I try to think of it is things will expand and eventually slow down as they all spread out to be evenly distributed throughout the universe… seems reasonable…It's kind of like imagining the initial moments after a massive explosion. Things spread out pretty quickly from the epicenter of the explosion and as they're flung far and wide, particles eventually slow and if you think of it in terms of entropy they all reach maximum randomness.I kind of think that right now, today, considering that the scientists think that the universe has only been around for 14 1/2 billion years or so, that we're kind of right at that very beginning stage of the explosion and things are moving faster and faster away from the epicenter of The Big Bang. This is interesting if you think that the universe will continue to be expanding for a few trillion years so right now yeah, we're kind of sort of in the one second after the explosion time frame. Anyway I am not an astrophysicist and some of these enormous ideas still leave me scratching my head…If we look at today, and everything around us, it certainly seems that things are speeding up and becoming more distributed, more random.I know I've talked about the whole idea of the pace of change in a number of episodes but I find this really interesting because, as I discussed with Christian, it's really hard to design into a future state when you consider that the sands beneath your feet are always shifting.How do we know which step is the right one? How do you know when we step on solid ground or drop forever into a bottomless void…I think the challenge here for designers is that, at least for a time, we need to have a sense of stability and order. The challenge is, I think, is that we're moving to an increasing rate of change where stability and order might be elusive to say the least.2. Moments of human connection make experiences great:I think as we speed along and never ending sea of change perhaps one of the things that we can hang on to, a stake in the ground if you will, will continue to be our ability to maintain our relationships.Change has a funny way of, well… changing people. And, one of our jobs will be to keep up with changing expectations of brands and their customers. One thing is sure, as we scream along this ever changing path, relationships will remain as one of the fundamental qualities of great experiences. Both brand experience architecture and the means with which we engage with brands will change to meet evolving expecations but, my expectation, (or maybe it's just my hope) is that humans still stay at the center of it all - Since at least for this short little time that humans have been in existence, we have relied on the empathic connection between individuals to help create meaning and connection to the world around us as well as the things well as the things we simply buy.And I, like Christian, believe that in the end, when you look at successful projects in our long design careers, the good ones, I mean the really good ones, we're not just because we received a great brief with an inspired client who had a vision of changing up the world,but that the teams we were connected to both on the consultant and client sides were also great. There was something that clicked. There was a gel in communication, respect and collaboration that drove these projects forward.Some may have heard me say before projects will come and go but the relationships are really what make the work great. I'd rather lose a project than trash the relationships…3. Three things that facilitate success stories in the world of retail place-making:So, if you're going to look at success stories over a career full of projects, when you look back at what really made them great was, of course that they were successful from a financial point of view, that they drove increase customers and deeper brand relationships and better revenues all those things are important indicators of success but that there are things that are required to make all of that happen. One would be that there's a big idea someone at the helm of a brand or business that has a thought about doing something different breaking out of a traditional way of bringing goods or services to market, of serving a customer in a different way and technology is often being a facilitator of that.There was coffee long before Starbucks. There was getting from A to B lby horse, camel, richshaw, long before Uber. There were places to stay along the Silk Road before Airbnb. And if you had a shaman in your village you could likely find out where you ame from and where your future was going to be long before there were anything like 23&Me or ancestry.com. In some ways the goods or services have not really changed. How we get them in the hands of customers has changed and that has often been facilitated with new technologies.4. AI – as a new tool for ideation and the ‘why' behind design:One of those technological advances of course that everybody is talking about these days is artificial intelligence.AI it's both causing a lot of excitement about what it sees has to offer in the short term, becoming a new tool in the architect and designers toolbox for ideation as well as causing a lot of concern about what happens to humankind when we finally get to general AI or super artificial intelligence.I am both excited and increasingly aware of influences that it will have on the job market, delivery of goods and services and other parts of the ecosystem like education and manufacturing etcetera etcetera.But if we just for a moment set some of the anxieties aside and simply look at as a tool for imagination and engagement with clients fostering the collaborative process of ideation, it has extraordinary potential to change the game of how we designers and architects work with our clients and create ideas about bringing their goods and services to market.There's a lot of opportunity and uncertainty about what happens when you turbocharge the creative process with AI tools.In the end though, at least for now, the question remains - is that there is a human at the helm of prompt curation?The output is only as good as the input that I'm able to suggest as a prompt. If not… garbage in – garbage out.This of course is interesting because it puts the initial burden still on people to be able to articulate their vision in language and use AI tools to refine the visualizations and other content that emerges from using them.As we use these tools they make things faster but I also sometimes wonder about whether they simply make us lazy and remove our thinking from the process.So Christian does talk about the idea of the drawings or images being very compelling but also needing to ask, and answer, the question of ‘why this particular approach or output is relevant and connected to the brand or customer that we're trying to serve?In the end it's not about the ‘what' of things that make solutions to design challenges great but more and more about the ‘why' you're doing certain things.It's about the process by which you got to the solution rather than simply the solution itself.Don't get me wrong the solutions to the challenges are sometimes very satisfying but what I'm ultimately interested in is the thinking process that led you to along this pathway… it's the journey not just the destination that's important in the creative process….And I think it's ever more important to our clients in the design world that they're looking for people who are not just production oriented but who are also focused on guiding them through an uncertain future5. B-Corporations:And this in a way leads us to the part of our my discussion with Christian about how his company Bergmeyer has recently become a B-Corp.A B-Corporation is a for profit company, but it is certified by the non-profit  B Lab Global and the whole idea is that it seeks to meet high standards for social and environmental performance and accountability and even more so transparency in the ways that they are doing business in support of being good stewards of our environment.In the changing sands that we're all standing on, as entropy increases and uncertainty continues to unfold in front of us, there is certainty that our planet is also in peril as climate change continues to wreak havoc on environmental systems. These B-corporations are seen as a force for good who work to balance profit with a commitment to both people and our planet. What differentiates them from other traditional companies is that they prioritize the social and environmental impacts of their business while at the same time not discounting the fact that they still are in business - that they are accountable to stakeholders as well as shareholders.The stakeholders can be considered as all of us because as companies continue to pull resources out of the ground and push the byproducts of industrialization into landfills and oceans all of our lives are at stake.All right then that's a not so brief summary of some of the ideas that Christian and I riff on in our conversation…Let's dig into some of the details…ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.  The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY On this episode of "Right About Now," host Ryan Alford interviews Casey Hurbis, CMO of BetMGM. Casey discusses the evolution of marketing, the pivotal role of AI in personalization, and the launch of BetMGM's "Make It Legendary" campaign featuring Jon Hamm. He shares insights on large-scale campaign production, the importance of data-driven strategies, and leveraging MGM Resorts' ecosystem for a unique player experience. The conversation highlights the challenges and creativity behind modern marketing, BetMGM's focus on engaging high-value customers, and the brand's ambition to stand out in a competitive market. TAKEAWAYS Evolution of marketing over the past 20-30 years Impact of artificial intelligence (AI) on marketing and personalization Launch of BetMGM’s "Make It Legendary" campaign featuring Jon Hamm Challenges and excitement of managing large-scale brand campaigns Integration of data and AI in marketing strategies Importance of creativity in marketing despite data-driven approaches Strategic selection of brand ambassadors based on audience insights Leveraging MGM Resorts ecosystem for a unique player experience Focus on engaging and nurturing high-value customers Complexity and scale of modern marketing production efforts  

In this episode, let's talk about Amazon's latest launch tools. Vine pre-launch reviews, Product Opportunity Explorer insights, and shoppable A+ Content. To validate faster and scale your first or next Amazon product.

What if your brand wasn't just about marketing, but about rethinking every single touchpoint your customer experiences? That's the approach Michael Jacobson took when he bought his uncle's struggling flower shop. Today, French Florist has grown from the brink of closure to Los Angeles' largest flower shop, generating over $9 million in revenue and expanding nationally through franchising.  Under Michael's leadership, the brand is reshaping what it means to buy flowers, making everyday moments feel like luxury experiences. Make Operations Part of Your Brand Your brand promise is only as strong as the systems behind it. Michael shares how upgrading outdated tools and building a custom operating system didn't just cut costs. It made every step of the customer journey smoother and more consistent. The takeaway?  If you want to deliver a premium experience, start by fixing the pain points your customers feel most, even if the solution is behind the scenes. Let Values Guide Every Decision It's easy to write core values and never put them into practice. French Florist takes the opposite approach, using the acronym LOVE (Love what you do, Own your impact, Value connection, Exceed expectations) as a daily filter for hiring, franchising, and customer touchpoints.  The result is a thriving brand that feels consistent and authentic at every level.  Ask yourself: do your customers feel your values in action, or only see them on your website? Enjoy this episode with Michael Jacobson… Soundbytes 22:26 - 22:40 “I don't know how many people actually live and breathe by [their company values]. Our company really does. We integrate it very deeply into the blood and DNA of our culture. Every decision we make follows that framework. We ask ourselves, if we're making big decisions, do they hit the core values.” 33:24 - 33:39 “If you can take the average person, on the average day, who has the average work ethic, with the average intellect, and build a system that can produce above average results, then that's a franchisable business.” Quotes “Business is tough. Nobody said it was going to be easy.” “We want to actually contribute real value to the world as an entrepreneur.” “If we can make this world 1% better, that's a worthy mission.” Links mentioned in this episode: From Our Guest Website: https://www.frenchflorist.com/  Connect with Michael Jacobson on LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

In this engaging conversation, Scott Hendrickson, Chief Revenue Officer at Firmly, discusses the evolution of e-commerce and the rise of agentic commerce. He emphasizes the importance of understanding consumer behavior in the context of AI technology and how it can enhance shopping experiences. Scott also shares insights from the recent Shop Talk event, highlighting the need for brands to adapt to changing consumer journeys while maintaining their unique identities.TakeawaysScott Hendrickson is the Chief Revenue Officer at Firmly.Firmly's technology allows consumers to check out without leaving the native environment.Agentic commerce is a buzzword but not widely deployed yet.Consumer shopping journeys are diverse and complex.AI can enhance shopping experiences but cannot replace human involvement entirely.Trust in brands is crucial for autonomous purchases.Direct-to-consumer relationships are more important than ever.Brands should not give up customer experience to tech giants.The future of shopping will involve multiple channels and experiences.Shop Talk 2023 highlighted the rapid evolution of the e-commerce landscape.Chapters00:00Living Between Two Worlds: Hawaii and Minneapolis01:09Understanding Agentic Commerce06:46Consumer Behavior and AI in Commerce12:27The Future of Direct-to-Consumer Relationships15:34Navigating the Transformational Moment in Commerce

On this episode of Inside the Brand Experience, Invision's Rodrigo Espinosa joins host Laliv Hadar to discuss how integrated campaigns transform experiential from one-off events into year-round growth engines. Discover why human-to-human connection, AI-driven personalization, and content atomization are redefining B2B marketing.

What makes a brand experience unforgettable? Laura Parkinson, Global Head of Brand Experience at LinkedIn, has created standout experiences at Apple, Google, and now LinkedIn. She leads the team behind the company's most influential moments—online and in person—and knows how to turn bold ideas into connections that inspire and stick. What You'll Learn in This Episode Why the most iconic brands focus on making people feel something, not just showing up consistently How LinkedIn uses experiences as a marketing channel to launch products and connect with audiences What it takes to scale brand experience inside a large organization while keeping it authentic Why in-person and digital experiences need to work together for a seamless brand presence How cultural moments and team culture fuel creative, “magical” brand experiences Episode Chapters (00:00) Intro (00:31) Laura's path into brand experience from SXSW to Apple and Google (02:00) Lessons from Apple on intuitive, human-centered experiences (04:20) Making digital brands tangible through real-life experiences (05:26) The role of brand experience at LinkedIn (07:10) Scaling brand experience across a large organization (10:23) Measuring success in brand experiences (13:12) Designing consistent yet localized global experiences (17:05) How AI is reshaping brand experiences (21:18) Building teams that deliver magical experiences (23:18) A brand that's made Laura smile recently (25:16) Where to connect with Laura About Laura Parkinson Laura Parkinson is the Global Head of Brand Experience at LinkedIn. She specializes in brand marketing events and experiences for global organizations across consumer products, retail, entertainment, technology, and SaaS. Laura brings bold visions to life through strategic thinking and deep operational expertise, having created and managed internal and external programs from concept to completion. She is passionate about building and supporting teams that imagine and deliver magical brand experiences that drive both market and mind share. What Brand Has Made Laura Smile Recently? The brand that's made Laura smile recently is Build-A-Bear. Beyond its surging stock price, she admires how the company creates magical in-store experiences that resonate with everyone—from kids to adults. With plans to expand dozens of new locations, Build-A-Bear shows the power and value of real-life, experiential branding. Resources & Links Connect with Laura on (surprise!) LinkedIn. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Host Jeremy C. Park talks with Missy Acosta, Senior Vice President of Brand Experience for Delta Dental of Tennessee, and Adam English, General Manager and Chief Operating Officer with the Nashville Sounds, who highlight the origins and evolution of the annual Kids Dental Day, which has grown over the last four years to include a number of partnerships providing shoe and book distributions and a variety of educational activities that serve hundreds of kids across Middle Tennessee at First Horizon Park baseball stadium.In 2022, the Nashville Sounds partnered with Delta Dental of Tennessee to create Kids Dental Day as a way to foster a day of fun and provide dental care and other related services to kids in need. Over the years, the event has expanded greatly thanks to a number of partnerships with organizations like cityCURRENT, Samaritan's Feet, Kroger, Higginbotham Insurance, Meharry Medical College, Neighborhood Health, Hope Smiles, Book'em, Nashville PBS, American Heart Association, the Adventure Science Center, Henry Schein, Dunkin' Donuts, and more. As a result, the event has evolved from providing simple dental screenings to a comprehensive day of care including dental check-ups and cleanings, a shoe distribution, new books, and tons of fun educational activities designed to help prepare the kids for the new school year ahead.During the interview, Missy and Adam talk about how the event has grown significantly over four years, the power of collaborating with multiple partners and services, including participation from dental students, local businesses, and community organizations, and what the event means to the kids served. They discuss plans to further expand the event's reach and impact by adding more partners and services, while emphasizing the importance of long-term commitment and advance planning for logistics and participation.Visit www.KidsDentalDay.com to learn more about the annual Kids Dental Day and how your nonprofit or company can get involved.Visit https://deltadentaltn.com to learn more about Delta Dental of Tennessee. You can also visit https://deltadentaltn.com/kids-dental... for Kids Dental Day.Visit www.NashvilleSounds.com or https://www.milb.com/nashville for more information about the Nashville Sounds and their season and game schedule.

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase. From structured data to customer retention via social media, this episode is packed with practical takeaways for marketers, SEOs, and business owners.Key Takeaways:SEO Isn't Just About Google Anymore: Platforms like TikTok, Pinterest, Reddit, and in-platform AI search tools are becoming vital in the discoverability ecosystem.AI Should Enhance, Not Replace Creativity: Use AI to eliminate repetitive tasks and streamline workflows—not to substitute authentic human communication.Brand Experience Matters Across the Entire Journey: From awareness to post-purchase content, every touchpoint contributes to discoverability and trust.Structured Data Is Critical for E-commerce SEO: Schema and well-organized product feeds prepare brands for AI-powered commerce search.Jobs to Be Done Framework is More Relevant Than Ever: SEO should be rooted in solving real user problems, especially in the age of contextual, compound queries.Connected Data Sets = Smarter Strategy: Siloed data is a barrier. Connecting data from search, UX, customer service, and more leads to stronger insights.Episode Highlights:"Google is not the only platform out there where people are engaging in search activities." – Heather Physioc"AI has not replaced my copywriters. It has enabled them to produce more at the same high caliber.""Think beyond the lower funnel. The objective is not always a conversion or a click.""Jobs to be done isn't just a theory—it's a way to make your brand truly useful across all channels."Listener Action Items:Reevaluate Your SEO Strategy Beyond Google: Identify where your audience is searching and tailor your content accordingly.Use AI Thoughtfully: Let AText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

In this episode, YPulse's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.

Human vs. Machine Mayhem Marketing maven Mark Schaefer returns to EDGE of the Web, diving headfirst into the audacious art of brand disruption in a world brimming with AI-generated noise.  We unpack Schaefer's latest book, "Audacious: How Humans Win in an AI Marketing World" offering wild tales of brands that drop the cookie-cutter for shock, spectacle, and seriously weird TikToks (lookin' at you, Nutter Butter). From QR codes in the sky luring diners out of restaurants, to the marketing taboo-breakers of Liquid Death and ELF Cosmetics, we explore how marketers can stir emotion, break convention—without getting canceled—and measure the impact when you throw the box away altogether. Pro tip? If your marketing feels safe, it's probably boring, and AI will eat your lunch. Mark serves up a snappy checklist for dodging legal snooze-fests and making campaigns people actually remember—because sometimes a little weird goes a long way. Key Segments: [00:02:22] The Book! [00:07:41] Reimagining Storytelling with AI [00:08:48] Unconventional Brand-Audience Connection Spaces [00:14:36] EDGE of the Web Title Sponsor: Site Strategics [00:15:55]  What Taboos are Worth Breaking [00:25:29] EDGE of The Web Sponsor: Inlinks (WAIKAY) [00:30:38] Unprecedented Innovation Evaluation [00:31:52] Embracing Unconventional Marketing Opportunities Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks/WAIKAY: https://edgeofthewebradio.com/waikay  Follow Our Guest Twitter: https://x.com/markwschaefer  LinkedIn: https://www.linkedin.com/in/markwschaefer/  Resources: https://businessesgrow.com/ https://businessesgrow.com/audacious/