Podcasts about brand experience

The salient point of this podcast episode revolves around the profound significance of differentiation in business, articulated through the lens of the X Factor Effect methodology, co-created by our esteemed guest, Daniel Den. He elucidates how this methodology has empowered over 20,000 clients and students to elevate their entrepreneurial ventures by becoming uncopyable within their respective markets. Daniel shares his personal narrative, detailing his journey from a successful affiliate marketer to a thought leader in business differentiation, emphasizing the need for entrepreneurs to marry their ideal customer avatar and cultivate a unique tribe. Throughout our conversation, we delve into practical strategies for achieving these objectives, underscoring the importance of experiential marketing as a means to forge lasting connections with consumers. This episode is an invaluable resource for those seeking to enhance their business acumen and achieve sustainable growth in an increasingly competitive landscape.The dialogue unfolds with an introduction to the host, Sarah St. John, who welcomes Daniel Den, a notable entrepreneur and co-creator of the X Factor Effect methodology. This methodology has significantly impacted the entrepreneurial landscape, assisting over 20,000 clients in distinguishing themselves within their respective markets. The discussion transitions to Din's background, tracing his early ventures in business, which began with modest lawn mowing services and evolved into a successful online selling career. He reflects on his initial triumphs with eBay and later, affiliate marketing, culminating in a period of substantial financial success. However, this success was met with challenges, as numerous competitors began to replicate his online presence. This experience catalyzed the development of the X Factor Effect methodology, aimed at teaching entrepreneurs how to differentiate their businesses amidst a saturated market. Den elaborates on the importance of establishing a unique identity that transcends mere branding, emphasizing a strategic approach to market leadership, which he describes as creating an 'uncopyable' business model. Through nine pillars of differentiation, the conversation emphasizes the significance of marrying one's ideal customer avatar, leading a community, and crafting experiences that resonate deeply with clients, thereby enhancing their loyalty and engagement.Takeaways: The podcast emphasizes the importance of differentiating oneself in the marketplace to avoid being easily replicated by competitors. Listeners are encouraged to identify and marry their perfect customer avatar to effectively target their marketing efforts and enhance business success. Daniel Den shares insights on the X Factor Effect methodology, which has successfully assisted over 20,000 individuals in growing their businesses. Creating an engaging customer experience is paramount, as people are increasingly seeking meaningful interactions rather than transactional relationships. The discussion highlights that the average book is often poorly structured, and Daniel advocates for well-structured content that effectively leads the reader towards achieving specific results. Listeners are advised to innovate and stack unique differentiators in their offerings to establish themselves as market leaders and prevent easy imitation. Links referenced in this episode:suitedash.combigideasbox.com

ABOUT CLAIRE CODER:BIO: Claire Coder (Forbes 30under30) is a 28-year-old Thiel Fellow and founder and CEO of Aunt Flow. On a mission to make the world better for people with periods, Aunt Flow stocks public bathrooms with freely accessible tampons and pads. Through Claire's leadership, Aunt Flow launched patented tampon & pad dispensers in 60k+ bathrooms and raised $17m+ in venture capital. Coder launched her first company at age 16, designed a bag for Vera Bradley that sold out in 24 hours, and has her own line of GIFs. After getting her period in public without the supplies she needed, at 18 years old, Claire dedicated her life to developing a solution to ensure businesses and schools can sustainably provide quality period products for free in public bathrooms. Since 2016, Aunt Flow has worked with thousands of businesses and schools, including organizations like Google, Princeton University, Netflix, and 30+ professional sports stadiums, to offer freely accessible period product dispensers, filled with organic cotton tampons and pads. Aunt Flow has donated over 7 million organic cotton tampons and pads to menstruators in need since 2021. Claire's ultimate goal in life is for any menstruator to walk into any bathroom and never need to worry if they start their period, because Aunt Flow period products are freely available!Claire's story has been featured in TeenVogue, Forbes, Fortune, and she starred in TLC's Girl Starter Season 1. Claire speaks regularly surrounding her advocacy work, starting a social enterprise and journey as a female founder. For more information, please visit LinkedIn Profile: https://www.linkedin.com/in/clairecoder/ Websites:clairecoder.com (Personal)goauntflow.com (Company)SHOW INTROWelcome to the NXTLVL Experience Design podcast.EPISODE 78 … and my conversation with Claire Coder the Founder and CEO of Aunt Flow. On the podcast our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    The NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgWhen Claire Coder was 18 years old she was at an event and she used a public restroom. While there, she discovered that she had unexpectedly started her period. And… she didn't have a quarter. Why she would have needed a quarter and what happened as a result of not having one is the subject of an exceptional entrepreneurial trajectory that has changed woman's public bathrooms around the country.We'll get to all of that in a moment but first though, a few thoughts…                 *                                  *                                  *What if you had an amazing idea that you knew was a no-brainer, an idea that provided something deeply necessary, but it seemed that everyone had overlooked it.What if you had a moment of insight from a personal experience that chartered out a clear path for providing a product and service that seemed to satisfy the deeply under met needs of more than 50% of the population?And what if when you took this moment of clear mental insight to a group of venture capitalists explaining that this was not just an idea that would not only satisfy a certain customer need but that could be an extraordinarily profitable business operation but when you asked for their involvement, they simply said… “NO”.And what if you heard “NO” 86 times when trying to get people interested in supporting your idea. Would you give up? Would you have already given up after the 1st or 10th or 50th “NO”? And what if you happened to be an 18-year-old young woman with this vision and enthusiasm and the subject of your VC pitches dealt with menstruation and woman's public bathrooms... How far do you think that would have gotten you?I could focus in on this intro by talking about the thing that we don't talk about, at least as a guy I can't imagine me and my guy friends would have ever talked about…as a teen, young man or frankly even today.Which is to say… women and monthly periods. I could focus in on this somewhat taboo subject of a naturally occurring bodily function that we somehow sweep under the social discourse carpet, despite that more than 50% of the population has one every single month. Or I could talk about the strange discomfort that comes up because somehow, we've made this discussion something to be ashamed about or talked only about between mothers and grandmothers and their daughters. The strange irony here is that the other 49.53% of the North American population will end up living with, perhaps marrying and having children with the 50+ percent of the population who has their period every single month and yet, we'd prefer not to talk about it…But, if I did focus on those subjects, which by the way are not unimportant to talk about, it would potential we derail another story about a passion for entrepreneurship and the overwhelming need to address the needs of a population who are wholly unserved.It takes a lot of guts to be an entrepreneur. Being an entrepreneur is not easy. In fact, there are a lot of people who would say you'd simply have a few screws loose to actually want to be an entrepreneur.It's highly risky and you carry an extraordinary amount of responsibility. Everything from fundraising and decision-making, planning operations, accepting both successes and failures.When the entire enterprise is your baby, and relies on you as the key driver of the big idea, it can be incredibly emotionally taxing. The working hours can be extraordinary too. If we think that an average work week is neatly packed into 40 hours, an entrepreneur may end up spending twice or maybe even three times that amount in trying to get their business off the ground...and there's constant pressure to keep on pushing forward. One success does not necessarily guarantee the next and so there's this cycle of continuing to push and to make forward strides create product extensions and to expand the brand footprint that is unrelenting. This is especially true if folks have lent you money to get your big idea off the ground.There's also a great degree of isolation that can emerge on the entrepreneurial path. You, and often you alone, are focused on birthing your brainchild, developing it and bringing it to market. This ‘child rearing', if you will, often happens in times of extraordinary uncertainty and ambiguity. In the current state of the world we live in today, ambiguity is the name of the game. What with the pace of change exponentially increasing, government shifting the rules of the game with tariffs and regulations, funding cuts and banning more that 250 words that according to PEN AMERICA are no longer considered acceptable including:advocacy, abortion, all-inclusive, biologically female, community equity, DEI, female, inclusive, sex, sexuality, vulnerable populations, and woman or women, just to name a few. So if your big idea is squarely focused on women, menstruation and period products, I would imagine it's tricky.So, this means that you have to be built for understanding the pace of change the ability to flex and move and be resilient when things don't happen to go your way. Like for example if you are launching a new product line and a COVID pandemic hits that effectively shuts your business down.You could stop and pack up shop and be done or you could be resilient and change direction asking ‘what do people need right now?, and turn what you thought was going to be a business into a completely different thing that was not at all what you had planned in the 1st place.As an entrepreneur, you also have to wear many hats. You are at the same time the company owner, marketing and sales rep. You're dealing with HR issues, product design and materials sourcing and assortment planning.You're often doing customer service and trying to keep them satisfied while dealing with shipments that go missing or supply chains that get disrupted, because of say tariffs, for example, when your products were coming from out of the country and all of a sudden now they are more expensive than you had anticipated.And you have to be good, I mean really good, at dealing with rejection and failure.Most entrepreneurs face repeated setbacks, investor rejections, failed launches or people who just don't get what you're trying to deliver - or straight out don't like what you're trying to deliver - and reject your product and actively work against you to shut you down.Resilience and a sense of purpose when faced with strong headwinds is an absolutely essential feature of being an entrepreneur.You want to become an entrepreneur? Then you had better show up at the game with a load of mad skills so that you can weather the multiple impending storms.Now… don't get me wrong, it's not all doom and gloom. It's not all uphill struggles like Sisyphus pushing a rock up a hill only to have it roll back down again.Entrepreneurship can be incredibly rewarding. It can bring something that you are passionate about into the world. Maybe it's something that had never existed before. Maybe it satisfies the need that is self-evident but others just haven't seen it yet. But to play in the arena of entrepreneurship you need to be able to recover from failures and keep moving forward regardless of whatever the setbacks were.Because they are inevitable.No one skates happily through entrepreneurship and starting a company without stuff just going off the rails from time to time. And that requires an amazing amount of intrinsic motivation and drive. You've got to be able to get up every morning and go get it. And you've got to be able to get up and do it without anyone behind you saying ‘go team go” pushing you to do it every single day.You might need an accountability buddy. That would be good.  But in the absence of that person or group, you need to be able to be incredibly disciplined and willing to get back in the ring every day.You also have to have a certain level of risk tolerance. In fact, I would say you probably have to have a very high level of risk tolerance. No one in the entrepreneurial world makes it by being a wallflower; by being risk adverse and not wanting to step out into traffic and navigate all of the oncoming traffic.And while dancing your way through the crosswalk in oncoming traffic, you have to be pretty flexible and be willing to pivot in an oftentimes volatile environment. You also have to believe in your vision and have a well-crafted strategy to get you to the top of the mountain.Successful entrepreneurs can generally see a much bigger picture than other people. They see opportunities where others simply see closed doors and that often means when hearing “no” you don't implode like the Wicked Witch of the West when water was thrown on her, but you ask questions. Not just questions about ‘why?' but also ‘why not?'.You have to be conspicuously curious and have a compulsion to keep on asking questions, never being satisfied with the status quo.Your interpersonal skills also have to be incredibly well honed. You have to be good at networking, slapping backs, shaking hands and making people feel like they're the only people in the room who matter to you. You've got to be good at networking and pitching and you have to be an incredibly good leader which suggests that you have to be an effective communicator and be emotionally tapped in. Your EQ, as well as your IQ, has to be highly tuned.You have to carry a certain level of confidence without being arrogant.You have to believe in your ideas while staying open to feedback; weeding out what is good commentary and bad commentary.…what allows you to maintain a connection to your brand story and the products or services you believe need to be brought to market while at the same time always finding a balance between taking in what people say as constructive criticism and dismissing other commentary that doesn't seem to fit or takes you off track and away from your vision.And all of this brings us to the story of Claire Coder who at 18 years old goes into a public bathroom at an event and discovers she started her period.In an effort to have period products that met her in her moment of need, she goes to a dispenser on the wall and discovers that in order to get a tampon or pad she has to have quarter and who really carries quarters around in their pocket anymore?  At that moment Claire is faced with accepting the only option available which is to go to the free roll of toilet paper on the bathroom stall and create a makeshift tampon.At that moment Claire decides that if toilet paper and paper towel are offered at no cost in public bathrooms why should tampons and pads cost $0.25.? and why is it that the box on the wall, that has likely been there for decades and that may likely not work in any case, an acceptable solution?Claire Coder was selected as one of Forbes 30under30 and is the 28-year-old founder and CEO of Aunt Flow. On a mission to make the world better for people with periods, Aunt Flow stocks public bathrooms with freely accessible tampons and pads. Through Claire's leadership, Aunt Flow launched patented tampon & pad dispensers in 60k+ bathrooms, 150 universities, 600 schools, 28 Fortune 500 company's offices and raised $17m+ in venture capital.After getting her period in public without the supplies she needed, at 18 years old, Claire dedicated her life to developing a solution to ensure businesses and schools can sustainably provide quality period products for free in public bathrooms.Since 2016, Aunt Flow has worked with thousands of businesses and schools, including organizations like Google, Princeton University, Netflix, and 30+ professional sports stadiums, to offer freely accessible period product dispensers, filled with organic cotton tampons and pads. Aunt Flow has donated over 7 million organic cotton tampons and pads to menstruators in need since 2021. Claire's ultimate goal in life is for any menstruator to walk into any bathroom and never need to worry if they start their period, because Aunt Flow period products are freely available! Claire Coder was the opening keynote presenter at SHOP Marketplace 2025 and I caught up with her after her presentation to have a chat…ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites:  https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.  The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

In this episode of the STEMulating Conversations, we welcome Missy Acosta, Senior Vice President of Brand Experience at Delta Dental of Tennessee.  Missy is a a purpose-driven leader with a career rooted in storytelling, strategy, and service across several industries/  She shares how her belief in the power of a healthy smile goes far beyond oral health—it's a tool for building confidence, From leading brand initiatives at Delta Dental to garnering Legislative support to address oral health in the State, to serving on nonprofit board , Missy discusses how she blends creativity with compassion, and why true leadership is about creating impact—and doing it with a smile. From early career influences to the leaders who challenged and uplifted her, Missy also acknowledges how mentorship has fueled her growth and deepened her commitment to leading with purpose.   

In this episode of Spikes Excitement Talks, Gordon sits down with Donata Peksa, Head of Brand Experience at HSBC, one of the world's most recognized banks. With over 15 years at HSBC and a rich background that spans economics, marketing, and international roles, Donata brings a unique perspective on navigating brand leadership through organizational transformation.They talk about her journey from a PhD in economics to building global brand campaigns, why airport ads first drew her to HSBC, and how brand work thrives in times of change. Donata also reflects on the mentors and thought leaders who shaped her path and shares how a "squiggly career" became a source of strength rather than doubt.Furthermore they dive into real-world examples of how humor, authenticity, and empathy drive connection.Donata also reflects on brand envy and admiration—from the consistent values-driven work of Dove to the multi-sensory genius of MasterCard. The conversation ends up with a powerful look into the future of marketing: creator culture, digital fatigue, and the rising need for brands to offer not just innovation, but reassurance and optimism in an overstimulated world.Tune in for insights on challenger mindsets, brand storytelling in uncertain times, and the value of embracing nonlinear growth.

Winston is the Chief Brand & Experience Officer at GALE, leading the creative, production, and experience design team. In 2024, GALE was named Campaign UK US Advertising Agency of the Year. He works with with companies like the National Basketball Association (NBA), Delta Air Lines, Chipotle Mexican Grill, Cotopaxi, MilkPEP, Pella, Santander, Bain & Company, Fogo de Chão, and others. Over the past twenty years, he's helped leading global brands craft their narratives and create innovative campaigns and experiences that harness the marketing potential of the digital and social age. His diverse client portfolio includes Domino's, Michaels Stores, American Express, Target, Burger King, Nike, Vail Resorts, Taco Bell, Pandora, AB InBev, and Volkswagen Group. Before GALE, he was a brand consultant and Chief Digital Officer of Deutsch North America.

In this episode, you'll hear about the latest developments in tailoring cancer treatments to individual patients using Precision Oncology.  Two thought leaders, Simone Ndujiuba, a Clinical Oncology Pharmacist at Prime Therapeutics, and Karan Cushman, Head of Brand Experience and host of The Precision Medicine Podcast for Trapelo Health, discuss real-world research that is paving the way for Prime and our partners to help providers reduce turnaround times so patients can start treatment as soon as possible.  Join your host Maryam Tabatabai as they dig into this evolving topic of precision oncology. www.primetherapeuitics.com ⁠Chapters⁠Defining precision medicine (08:50)Evaluating real-world operational process of biomarker testing (14:36)Turnaround times are crucial (17:40)A patients view into the importance of time (24:39)Technology and process aid in time and process (29:30)Helping bridge knowledge gaps for providers and payers (33:55) The focus is on Precision Oncology right now (37:00)Precision medicine in other disease categories (40:09)Future of precision oncology is bright (42:07) References Singh, B.P., et al. (2019). Molecular profiling (MP) for malignancies: Knowledge gaps and variable practice patterns among United States oncologists (Onc). American Society of Clinical Oncology. https://meetings. asco.org/abstracts-presentations/173392 Evangelist, M.C., et al. (2023). Contemporary biomarker testing rates in both early and advanced NSCLC: Results from the MYLUNG pragmatic study. Journal of Clinical Oncology, 41(Supplement 16). https://doi.org/10.1200/JCO.2023.41.16_suppl.9109. Ossowski, S., et al. (2022). Improving time to molecular testing results in patients with newly diagnosed, metastatic non-small cell lung cancer. Journal of Clinical Oncology, 18(11). https://doi.org/10.1200/OP.22.00260 Naithani N, Atal AT, Tilak TVSVGK, et al. Precision medicine: Uses and challenges. Med J Armed Forces India. 2021 Jul;77(3):258-265. doi: 10.1016/j.mjafi.2021.06.020.  Jørgensen JT. Twenty Years with Personalized Medicine: Past, Present, and Future of Individualized Pharmacotherapy. Oncologist. 2019 Jul;24(7):e432-e440. doi: 10.1634/theoncologist.2019-0054.  MedlinePlus. What is genetic testing? Retrieved on April 21, 2025 from https://medlineplus.gov/genetics/understanding/testing/genetictesting/. MedlinePlus. What is pharmacogenetic testing? Retrieved on April 21, 2025 from https://medlineplus.gov/lab-tests/pharmacogenetic-tests/#:~:text=Pharmacogenetics%20(also%20called%20pharmacogenomics)%20is,your%20height%20and%20eye%20color.  Riely GJ, Wood DE, Aisner DL, et al. National Cancer Comprehensive Network (NCCN) clinical practice guidelines: non-small cell lung cancer, V3.2005. Retrieved April 21, 2025 from https://www.nccn.org/professionals/physician_gls/pdf/nscl.pdf.  Benson AB, Venook AP, Adam M, et al. National Cancer Comprehensive Network (NCCN) clinical practice guidelines: colon cancer, V3.2025. Retrieved April 21, 2025 from https://www.nccn.org/professionals/physician_gls/pdf/colon.pdf. Rosenberg PS, Miranda-Filho A. Cancer Incidence Trends in Successive Social Generations in the US. JAMA Netw Open. 2024 Jun 3;7(6):e2415731. doi: 10.1001/jamanetworkopen.2024.15731. PMID: 38857048; PMCID: PMC11165384. Smeltzer MP, Wynes MW, Lantuejoul S, et al. The International Association for the Study of Lung Cancer Global Survey on Molecular Testing in Lung Cancer. J Thorac Oncol. 2020 Sep;15(9):1434-1448. doi: 10.1016/j.jtho.2020.05.002.The views and opinions expressed by the guest featured on this podcast are their own and do not necessarily reflect the official policy or position of Prime Therapeutics LLC, its hosts, or its affiliates. The guest's appearance on this podcast does not imply an endorsement of their views, products, or services by Prime Therapeutics LLC. All content provided is for informational purposes only and should not be construed as professional advice.

We are rapidly approaching the end of semester, which can only mean one thing: freedom. The end of the semester is always a weird time. It kind of reminds me of the end of a relationship where both parties have just had enough and know that it is time to move on. Let us conclude the business at hand and get on with our lives. Sure we can stay friends, and perhaps even hold out the potential of getting back together at some point in the future in another class. But right now, its best if we go our separate ways. For those students that are graduating, it means something else entirely: time to put all that book learning to work and try to get a job. Of course calling it book learning makes me show my age, because who reads books anymore! But the point still stands: graduates are on the hunt for a job that will provide the opportunity to start adulting on a larger scale. To get a job, one of the things that they need to be able to do is stand out from the pack of others who are also trying to get jobs. Here in lies one of the unique ironies that we have in at least American culture. The belief that we are individuals who are unique and can stand out, coupled with a strong anxiety and aversion to being different from other people. For as much as we like to think of ourselves as unique and distinctive, we really have a strong streak of conformity. This makes us no different from other societies in which standing out can be stigmatizing and sanctioned. Being the first in a parade feels a lot safer than standing out.But standing out is important in terms of showing others who we truly are, and living in a way that feels authentic. My guest today on Experience by Design knows all about the challenge and importance of standing out. Judy Winslow of Unforgettable Brands is a self-described Brandologist who has spent her life standing out and being around creatives who do the same. Judy moved to Sarasota, Florida because it was a place for unique personalities and creative artists could come together and celebrate standing out. As a person trained in graphic design, she knew the importance of self-expression in her work. Now, she works with leaders to create cultures in which people can celebrate their unique characteristics, have freedom to express it, and transform vision into reality. We talk about giving permission to be audaciously authentic. She describes how our brand is in action all the time, and that as humans we are here to stand out. She talks about how she was influenced by Marty Selligman, the godfather of positive psychology, focusing on what works well and how to build on those successes. She also reinforces the point that before you have customers, you have employees, and that personal and professional development is not just about improving ourselves, but helping to improve others as well by being able to better show up for them. Judy Winslow https://unforgettablebrands.com/LinkedIn: https://www.linkedin.com/in/judywins/

Welcome to this episode of The award-winning BrandBuilders Podcast! Today, we have Meredith Robinson in the studio with us. Meredith is the Director of Brand Experience for Goodwill Industries of the Southern Piedmont, an organization that has been transforming lives through the power of work since 1965. As a leader in nonprofit marketing and community engagement, Meredith has played a pivotal role in connecting Goodwill's mission with the community it serves. From innovative workforce development programs to creative marketing strategies, Meredith ensures that Goodwill's impact is felt far and wide. We'll dive into the incredible work she's doing and explore how Goodwill's retail operations fuel life-changing opportunities for individuals and families across the region.

After a hospitality career that included stops at some of the most exclusive brands in hospitality, Ian Blessing is no stranger to world-class food and beverage experiences. In this episode, we sit down to talk about how he and his wife, Carly, have built a unique, handcrafted product set around non-alcoholic bitters, a category that lends itself perfectly to collaboration. Using what he learned at legendary establishments like The French Laundry and the esteemed Opus One winery in Napa Valley, Ian's approach is to deliver that experience to All The Bitter's customers, leaning heavily on the community of bottle shops and small retailers that help them market the brand.In our conversation, Ian shares his thoughts on paying meticulous attention to detail, focused on quality ingredients with a dash of created memorable moments. We explore how this goal shapes everything from product development to the overall customer experience in their new bottle shop under the same name, even down to the delightful toy dinosaur surprise in every shipment that started with their kids. We'll also get a taste of current offerings and some exciting news about a new flavor on the horizon. Finally, we discuss the parallels between creating a premium in-person experience with a compelling online presence, and how All The Bitter aims to blend these worlds seamlessly. Mentioned in this episode:All The BitterWe'd love your feedback!

Steve Layman visits with Delta Dental of Tennessee Senior Vice President, Brand Experience Missy Acosta to celebrate the longstanding partnership between Belmont Athletics and Delta Dental of Tennessee. Layman and Acosta discuss the importance of wearing mouthguards during sport competition as Delta Dental is a leading advocate for Youth Sports Safety Month during April. Acosta praised Belmont coaches, such as Casey Alexander and Bart Brooks, as being generous partners to amplify the Delta Dental message, and the synergy between the Belmont University and Delta Dental missions. Layman and Acosta also discussed Delta Dental's far-reaching presence on the Belmont campus, including the lobby of the Crockett Center for Athletic Excellence, and basketball gameday in the Curb Event Center. For instance, Delta Dental mascot Marshall Molar is friends with Belmont mascot, Bruiser, and that has led to wonderful memories for children and families. The pair also highlight new initiatives for Delta Dental of Tennessee in the months to come.

Shahin chats with Christine Law, Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together. The episode covers the following: What is brand experience?How to define ABMThe mistakes marketers makeFinding the balance between strategy and uplifting the strategy Christine has worked at some of the world's most innovative and open companies, including ServiceNow, Google, Red Hat, and IBM. She and her team established and spearheaded marketing strategies and execution for these companies' top strategic accounts and fuelled multi-million pipeline and revenue growth for the Asia Pacific region. When she isn't thinking about marketing strategies for her portfolios, Christine loves exploring culinary treats in Singapore or around the world during her travels. She is fascinated with what the different cultures have on offer and appreciates the richness of diversity. Resources mentioned in this episode: Who Says Elephants Can't Dance? - Louis Gerstner _________________

The point is: AI search can never replace face to face user experience.  Human to human brand experience is ultimately the next level of goods and services in the age of AI search. From a real life experience of buying hiking shoes, first using ChatGPT, then ordering on Amazon, then returning to Amazon, only to buy the same brand shoes again after face-to-face explanation, demonstration, and education at a REI physical store. ... Read it as a blog Watch it as a video Part of the upcoming book by Joanne Z. Tan:“Brand Building for Leaders and Organizations”. Subscribers to the 10 Plus Brand Newsletter will get below market pricing, priority ordering, and sneak previews when the book is published. © Joanne Z. Tan   All rights reserved. - Contact us for an initial discovery meeting - To stay in the loop, subscribe to our Newsletter - Download free Ebook (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.) - Visit our Websites: https://10plusbrand.com/ https://10plusprofile.com/ Phone: 888-288-4533 - Find us online by clicking or follow these hashtags: #10PlusBrand #10PlusPodcast #JoanneZTan #10PlusInterviews  #BrandDNA #BeYourOwnBrand #StandForSomething #SuperBowlTVCommercials #PoemsbyJoanneTan #GenuineVideo #AIXD #AI Experience Design #theSecondRenaissance #2ndRenaissance

As the Chief Experience Officer overseeing a wide range of teams—Creative, Strategy, CX, Retail Media, and DTC—how do you ensure alignment across these diverse functions to deliver a seamless customer experience?Creative and customer experience are often seen as separate disciplines, but you manage both. How do you balance creativity with customer insights to craft experiences that are both engaging and effective for clients? Retail media and direct-to-consumer channels are evolving rapidly. What trends are you seeing in these areas, and how is OCG adapting its strategy to help clients stay ahead in an increasingly competitive marketplace? With customer experience being more crucial than ever, what innovative approaches or technologies are you implementing to enhance the customer journey? Can you share any recent successes where these innovations made a significant impact? Looking to the future, what excites you the most about the evolving landscape of retail media, DTC, and customer experience? Are there any emerging trends or technologies that you believe will have a lasting impact on how brands connect with their audiences?

In this episode, I had the pleasure of chatting with Jeni Bukolt, the founder of Haven Creative. Jeni is not only a talented communications professional but also a dedicated member of the Building a Referable Business (BRB) coaching program. Together, we discussed the importance of referrals, the challenges of building a referral strategy, and the incredible results Jeni achieved in her first year of the program. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/354

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Yvonne McNair, an Emmy-nominated event producer and Chief Experience Officer at Captivate Productions. Yvonne discusses the element of surprise and delight, creative marketing approaches, and her experiences working with high-profile artists like Prince. She offers practical insights on balancing creative vision with budget constraints while creating memorable experiences.

Criatividade e Negócios: Como Neto Lozano e Lucas Pala Transformam Eventos em Experiências Memoráveis| #podcast #empreendedorismo #podcastbrasil

Alex Cheetah es fundador y CEO de Player Group, una agencia líder en Brand Experience en México e Iberoamérica. Con más de 15 años en la industria, se especializa en crear experiencias inmersivas y transformar la relación entre marcas y personas. También lidera proyectos como LuxStudio e Inmersia, explorando la intersección entre creatividad, tecnología y conexión humana.En este episodio, Alex nos lleva a través de su viaje personal y profesional, explorando el arte de hacer que las cosas sucedan y la relación entre el hacer y el ser. Desde su infancia como un niño inquieto y emprendedor hasta la construcción de experiencias inmersivas con impacto real, hablamos de dinero, liderazgo, creatividad y la evolución de las marcas en un mundo que a veces exige profundidad y autenticidad, y a veces no. Reflexionamos sobre la importancia de traer de vuelta al niño que fuimos, la masculinidad y la vida vivida desde el cuerpo, el SOMA. Con una visión expansiva del futuro, Alex pretende seguir saliendo de una individualidad obsoleta para vivir desde y para la colectividad co-creativa y generativa.___________________________________________________________¿No quieres perderte el estreno de nuevos episodios?Recíbelos directamente en tu correo. Regístrate aquí: unique-author-3554.kit.com/volver-al-futuroMás contenido en:

Today, I'm joined by Ben Lewis, co-founder and CEO of Little Spoon. Packaging healthy convenience, Little Spoon is a direct-to-consumer kids nutrition company delivering fresh meals straight to parents' doors. In this episode, we discuss reimagining baby food for the modern parent. We also cover: Why traditional baby food hasn't changed in 100 years The strategic decision to remain direct-to-consumer  Committing to quality and transparency Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider Little Spoon's Website: www.littlespoon.comLittle Spoon's IG: www.instagram.com/littlespoon - The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities. Fitt Talent: https://talent.fitt.co/Consulting: https://consulting.fitt.co/Investments: https://capital.fitt.co/ Chapters: (00:00) Introduction (01:20) Little Spoon Background (03:10) The Problem with Traditional Baby Food (06:40) Evolution Beyond Baby Food (10:00) Transparency and Quality Standards (17:40) Building Brand Trust (21:00) Differentiating Through Quality and Brand Experience (25:30) Staying Direct-To-Consumer (31:40) Future Roadmap (35:00) Conclusion  

In an era where customer expectations are higher than ever, building lasting connections goes beyond just selling a product or service. At the recent IMEX Brand Experience Summit in Las Vegas, InVision CEO Angie Smith sat down with industry leaders Dan Preiss, VP of Experiential Marketing at Dell Technologies, and Lindsay Merkle, VP of Growth Marketing at GoodRx, to explore how brands can deepen relationships with their audiences through meaningful engagement and powerful collaborations.Key takeaways:The evolving definition of brand loyalty and what it takes to win long-term customer trust.Why strategic partnerships are essential for amplifying reach and impact.How hyper-personalization and human-to-human marketing are shaping the future of brand experiences.The power of content atomization—how to extend the life and value of event-driven content.Real-world examples of brands that are leading the way in loyalty and engagement.Whether you're a marketer, brand strategist, or event professional, you won't want to miss this conversation. Tune in now!

Market Your Personal Brand Waitlist: https://bethanyshipley.myflodesk.com/dpdcjdbuwtJoin Tori's Webinar Here: https://gally.kit.com/f8ae54b93dFollow Tori Here: https://www.instagram.com/grow.with.gally?igsh=MWZiczE0aWlmMGNjMA==

The manufacturing industry is undergoing rapid transformation, with automation, AI, and cutting-edge technology redefining how products are made and distributed. Despite these advancements, one challenge remains: gender diversity. Women still hold a disproportionately low number of leadership positions in manufacturing, making stories of female leaders all the more essential. According to a Deloitte report, women make up only 27% of the manufacturing workforce. What does it take to rise in this male-dominated industry, and how can women carve a path in the evolving world of advanced manufacturing?In this episode of DisruptED, host Ron J Stefanski sits down with Rachel Potee, Manager of Brand Experience and Influencer Engagement at leading tire manufacturer Bridgestone Americas. The conversation explores Rachel's career journey, the challenges and opportunities facing women in manufacturing, and how Bridgestone is innovating in a rapidly changing landscape.Key takeaways from the conversation:Breaking Barriers in a Male-Dominated Industry: Rachel shares her experiences navigating motorsports communications and making her mark in manufacturing leadership.The Future of Manufacturing & Sustainability: Insights into Bridgestone's approach to circularity, sustainability, and next-generation tire technology.Building Brand Experience in a Digital World: The evolving role of marketing in creating immersive brand experiences both online and in-person.Rachel Potee is a strategic marketing leader with over a decade of experience managing brand communications for top global companies, including Bridgestone, Microsoft, and Samsung. She specializes in brand storytelling, influencer engagement, and experiential marketing, helping businesses break through industry noise with insight-driven campaigns. Currently, as Manager of Brand Experience at Bridgestone Americas, she focuses on building immersive consumer connections and shaping the company's marketing strategy in the evolving world of advanced manufacturing.

A CMO Confidential Interview with Gabrielle Kessler, SVP Brand Experience at @wearesocial + Narrative, and experienced agency executive. Gabrielle discusses why experiential marketing should be part of an integrated plan versus a stand alone stunt, the value of delivering an emotional memory, and how experiential can reach "ad blind" customers. Key topics include: why marketers should start with objectives and targets versus a "tactic" they see in the marketplace; setting realistic expectations; and how experiential marketing can serve as an "amplifier." Tune in to learn about an"anamorphic" promotion and a story on Ryan Reynolds toilet seat covers at Comic-Con.For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialUnlock the secrets of experiential marketing in this episode of CMO Confidential! Join experienced host and five-time CMO, Mike Linden, as he sits down with Gabrielle Kessler, SVP of Brand Experience and Production at We Are Social and Narrative, to explore the strategies and insights every CMO needs to know. With a career spanning leadership roles at Best Buy, eBay, and Farmers Insurance, Mike guides this engaging conversation, offering unparalleled perspectives on marketing's most dynamic trends.Key topics include defining experiential marketing, its role in driving emotional connections with consumers, and how brands like Game of Thrones and Adidas have leveraged immersive experiences to amplify their reach. Gabrielle also shares practical tips on integrating experiential tactics into broader marketing strategies, avoiding common pitfalls, and using AI to personalize and elevate brand experiences. Whether you're a seasoned marketer or just starting, you'll gain actionable advice to drive engagement and build loyalty.Tune in to hear real-world examples, humorous anecdotes, and expert recommendations on making experiential marketing work for your brand. Don't miss out on this masterclass in innovative marketing strategies. Subscribe to CMO Confidential and stay ahead in the ever-evolving marketing landscape. For more exclusive insights and episodes, follow us on your favorite podcast platform.#influencermarketing #b2bmarketing #digitalmarketing #experientialmarketingagency #immersivebrandingCHAPTERS:00:00 - Intro01:17 - What is Experiential Marketing?07:15 - Experiential Marketing in the Marketing Mix09:58 - Measuring Impact of Experiential Marketing13:07 - Ideal Brands for Experiential Marketing16:01 - Successful Small Business Examples18:10 - Signs of Potential Failure in Experiential Marketing20:00 - Common Mistakes in Experiential Marketing23:16 - AI in Marketing27:04 - Final Questions30:55 - @Adobe Summit InsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grey Goose Master Distiller, François Thibault, and Global Director of Brand Experience, Joe McCanta, share how the iconic brand came into existence and it's evolution into the household name it is today. In partnership with the Australian Open, Joe shares his process of developing the Lemon Ace cocktail, attempting to capture the essence of the tournament, while François provides some history on the brand's heritage and their new product, Altius. 

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Chelsea Freeborn, founder of Freeborn Productions and event consultant at MetabaseQ. With a background in psychology and event marketing, Chelsea shares insights on using psychological principles to create more engaging and effective event experiences, from trade show booths to corporate conferences.

What do all great brands have in common? They create a meaningful experience for their customers–something Stu Synder is an expert in. Stu is the Founder and President of Snyder Media Group, LLC., creating content and providing strategic guidance to media, live entertainment, and start-up companies.  Chances are, you're already familiar with Stu's work. Maybe you watched Cartoon Network or Adult Swim during his long tenure at Turner Broadcasting System. Perhaps you've seen a film he helped bring to screens, such as Terminator 2: Judgement Day or Reservoir Dogs. Or maybe you've attended Disney on Ice or a Ringling Brothers show. Most recently, Stu is the co-owner of Beal's Lobster Pier, an iconic restaurant and lobster pier on Mount Desert Island, Maine. The one thing that all of Stu's projects have in common is that they offer people memorable experiences. Exceed Your Customers' Expectations Stu lives by the rule of over-delivering. When someone walks into his restaurant, he aims to put a smile on their face–whether that's with great customer service, decorations on their takeout box, or an extra gift with their order. It might even involve taking the customer for a walk to show them where the lobsters come in.  It's all about the experience and making them feel connected to your brand. When you exceed expectations, that's what turns customers into advocates.  Equally important is how you deal with customers when things go wrong. Stu personally responds to every review of his restaurant, positive or negative. If it's positive, he thanks them for coming in. If it's not, he uses it as a learning opportunity and lets the customer know how he plans to correct the issue. The most important thing is to make your customers feel heard and taken care of. Building an Entrepreneurial Team As any business owner knows, building a team comes with its fair share of challenges. It can be difficult to keep everyone on the same page moving toward your vision. Stu takes a unique approach, encouraging his team to think like entrepreneurs–to look for out-of-the-box solutions, be creative, and take calculated risks.  If you're the leader, it's your job to give your team direction. But you should also listen to their input on that direction. Set targets together so everyone stays accountable. In the hiring process, Stu recommends focusing on personality just as much (if not more so) than their work experience. Get to know the person, their communication style, and their interests. Would they get along with the other people on your team? Does their communication style work well with yours? Look for people who want positive relationships with their professional peers. Strong connections within your team make for a healthier business. Enjoy this episode with Stu Snyder… Soundbytes 17:13-17:37 “If someone comes in expecting this, I want to over-deliver and exceed their expectations, whether that is the time that they hit Beal's or they get a little thing, someone orders from deals a box of lobsters, or Lunchable kids. How do we over exceed that expectation and put a smile on their face? What do we put in the box? How is the box decorated? How do we deliver on that experience?” 18:47-19:01 “You're not going to take care of 100% of the people and satisfy everyone. It's also when things go wrong or they're not perfect, how do we respond to them? How do we take care of them? Because that's critical to me.”  24:13-24:35 “I like to keep growing. I like working with different teams and learning, because I personally feel that if you if one stays too long in one place, you're only learning one set of disciplines. This is the way we did it. Well, what I wanted to learn was different ways of doing things and then apply it to my overall skill set. “ Quotes “Making people feel special, making people become advocates for your show or advocates for your brand is very important.”  “Over-delivering is critical.” “How do we make people feel special, especially in a world that we're living in, where I think people are looking for that.” “Being a leader was encouraging my team to think as entrepreneurs.”  “Never take yourself too seriously.” “Your team needs direction. They need to know where they're headed.” “If I'm making a hiring decision after one hour, I'm not doing my job.” Links mentioned in this episode: From Our Guest Visit Stu's website: https://stuartsnyder.com/  Connect with Stu on LinkedIn: https://www.linkedin.com/in/stuartsnyder/  Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

I never expected the term “branding” or “brand” to be part of my lexicon, but here we are in 2025 where it seems that “branding yourself” and “what is your brand” are common concepts to discuss. Trying to figure out which version of me will “land” or resonate with not just my “audience”, but anyone. Iconic brands are something that seem to last forever in our minds. What are some of the iconic brands? Apple. Coca-Cola. IBM. Lego. McDonalds. Doesn't mean that we even like or use these products. But we for sure recognize those brands. Another one of those iconic brands is Harley-Davidson. You might not ride a motorcycle, but you know what Harley-Davidson is and what it represents. But it is not as if Harley-Davidson has been one brand throughout its existence. It has gone through some different iterations of what it is, and how it is seen. But within all of those changes has been a constant of what it was trying to represent. To explore the brand known as Harley Davidson, we welcome Ken Schmidt to the ExD Studio. Ken originally wanted to be in advertising, but ended up in public and investor relations. His journey in the profession saw him end up as director of communications for Harley-Davidson, where he was involved in the company's turnaround.Part of that turnaround involved changing the perception of Harley-Davidson, while also keeping the perception of Harley-Davidson. Harley has been around since 1903. It was doing exclusive production for the military in World War II. When some of those soldiers returned, they wanted to still ride motorcycles. And some of those soldiers had a bit of a hard time re-integrating into polite society. Thus we get groups known as outlaw motorcycle clubs, and movies that imprinted that connection in people's minds.Now Harley-Davidson is the motorcycle of a very diverse customer base. You can't characterize the “Harley rider” other than a person who like comfort, aesthetics, reliability, and yes even noise as part of their riding experience. We cover a lot of ground in this chat, including voice of the customer, inclusive design, branding and identity, the psychology of choice, and the challenges of changing how you are seen while trying to keep who you are. We also talk about his book “Make some noise: The unconventional road to dominance.”I will also add that this conversation was before Harley-Davidson publicly announced it would rollback “DEI initiatives,” including partnering with pride festivals and connections with diversity-related groups.  In terms of how it relates to my conversation with Ken, this last paragraph from Harley is definitely relevant: "We believe having both a broad employee and customer base is good for business and that ultimately everybody should experience the joy of riding a Harley-Davidson. We remain committed to listening to all members of our community as we continue on our journey together as the most desirable motorcycle brand in the world."Ken Schmidt: https://kenspeaks.com/Ken Schmidt LinkedIn: https://www.linkedin.com/in/ken-schmidt-5b08115/"Make Some Noise" book Link

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Jennifer Van Dijk and Zach Sugarman of Superplastic, the groundbreaking media company celebrated for its character-driven content and iconic collectibles. Together, they explore the art of storytelling, the evolution of animation, and the future of retail. Jennifer sheds light on Superplastic's distinctive approach to creating compelling characters and fostering meaningful audience connections, while Zach shares insights into strategic areas like product development and forging impactful partnerships. This episode offers an in-depth look at how Superplastic masterfully balances business growth with nurturing an engaged fan community, unveiling the innovative strategies they use to captivate and connect with their audience.TAKEAWAYSStorytelling in character-driven contentEvolution of animation techniques and technologyFuture trends in retail and consumer engagementStrategies for audience engagement and community buildingImportance of character development and relatabilityBalancing business growth with brand identityThe role of scarcity in the collectibles marketDiversification of revenue streams beyond traditional productsImpact of digital platforms on content creation and distributionIntegration of AI in character development and storytelling If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we're reviving some of our best episodes from 2024! In this episode, host Matthew Byrne interviews Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. With experience spanning from the Netherlands to Shanghai and now Hollywood, Fransiska shares insights on creative event production, client relationships, and maintaining artistic vision while meeting business objectives.

As we've discussed a lot on this show, a story is many things at once. But a story does not exist without a storyteller. Today's episode is about the stories we tell ourselves, about ourselves, that in turn, define who we are.   How we show up in the world has a big influence on whether the world hears us. And if they can't hear us, how could we possibly make them care? Put differently, the stories we tell ourselves have a direct influence on the ideas that live in the world. Each of us, every day, in our own way, tell the world if we matter, and together, we shape a collective narrative of what matters. What would happen if we did that more consciously?    Samara Bay believes that how we share our vision matters as much as what it is. She's actively redefining what power and authority sound like, teaching people how to use their voice to move their audience & change the world. In addition to coaching television & film actors, she's prepped clients for Broadway & LA theater, UN speeches, televised award show presentations, academic talks, tech pitches, and political ads. She also runs trainings and delivers keynotes across industries including for Women @Google, MAC Cosmetics, SXSW, Telemundo, Warner Brothers Discovery, Princeton University, Compass, and Emerge America. She's a professor of practice at USC's Annenberg School of Communication and Journalism.   Samara is also the author of a fantastic book and podcast by the same name, Permission to Speak: How to Change What Power Sounds Like, Starting With You. It's a #1 bestseller in Women & Business and Public Speaking and the perfect holiday gift!    In this episode, our host, Maya Guice, sits down with Samara Bay to explore how traditional perceptions of authoritative voices influence our communication, the ways our voice stories shape the narratives we share, her personal journey writing Permission to Speak, and practical tools we can all use to cultivate a voice that feels both authentic and powerful.   Ultimately, this episode is meant to be a holiday gift to you—an audience of amazing, creative, intelligent people. If the sound of your voice is the only thing holding you back, we hope this episode causes you to share your story in 2025.    For more information about Samara, connect with her: https://bit.ly/3OT3zHf    To purchase Permission to Speak: How to Change What Power Sounds Like, Starting With You, visit: https://bit.ly/4g8SIES    For more information about BRC Imagination Arts, visit: www.brcweb.com

As Asia's leading fee-only wealth advisory firm, we are honoured to feature Dr Peng Chen, our Senior Advisor and Director at Providend, in this special podcast episode. Dr Peng is the co-inventor of the Ibbotson-Chen model – a data-focused approach that breaks down the components contributing to equity market returns and uses them to estimate forward-looking expected returns. This model earned the prestigious Graham and Dodd Award of Excellence.In this week's Money Wisdom episode, Chris chats with Dr Peng, recounting their first meeting in 2014 and exploring how Dr Peng and Providend played a pivotal role in bringing Dimensional funds to Singaporean investors.Stay tuned for our next podcast episode, where Amelia from our Brand Experience team will be having a discussion with Chris about his article in The Business Times. Music courtesy of ItsWatR.The host of this episode, Christopher Tan, is Chief Executive Officer of Providend, Singapore's first fee-only wealth advisory firm and author of the book “Money Wisdom: Simple Truths for Financial Wellness”.The full list of Providend's Money Wisdom podcast episodes from Season 3 can be found here.Did you know that our Providend's Money Wisdom podcast is now available in video format on YouTube? Follow us on our YouTube channel for new episode on Thursday at 8pm.Mentioned in this episode:Subscribe to Our Mailing List Today!If you're interested in getting more of our thought leadership contents, click this link to subscribe to our newsletter today: https://providend.com/#newsletter-subscribeDownload Investment eBook Today!TBC

 My guest this week has been everywhere, man—or seemingly everywhere—from Converse to Starbucks to Procter & Gamble, to Coca-Cola, to his current role as Chief Brand Officer at Topgolf. I met Jeff Cottrill many moons ago during my days at Forbes. What an amazing conversation we had! We touched on so many different topics. You're really going to enjoy it. 

This episode explores how cutting-edge technology is transforming customer engagement and brand experiences. Jayna Kothary, chief solutions officer at Interpublic, and Katy Varner, chief global chief data and analytics officer at Initiative and chief product growth officer of Interact, share insights on the creation and impact of Interact, a revolutionary technology powered by Interpublic, that's reshaping how businesses connect with audiences, create content that converts and orchestrates omni channel experiences for growth. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Nourhan Beyrouti and Joe Lynch discuss building a global logistics juggernaut. Nourhan is Global Chief Revenue Officer at AJEX Logistics Services, Saudi Arabia's fastest growing transportation company. About Nourhan Beyrouti Nourhan Beyrouti, a seasoned professional with a global footprint, has an impressive track record in branding, corporate innovation, and real estate development, and global logistics technology. Raised in Brooklyn, New York, and currently residing in Dallas, Texas, Beyrouti's career has taken him through 17 countries, enriching him with diverse international experience. After completing his MBA in Business Management from the Lebanese American University, Beyrouti embarked on his career journey in 2000. He started as a Brand Manager with SABIC in Riyadh, followed by a stint as Head of Corporate Communications at OCTAL Petrochemicals in Oman. His upward trajectory continued as he took on roles such as Head of Branding and Innovation at Nawras (now Ooredoo) and Head of Brand Experience at Mobily in Saudi Arabia, contributing significantly to the telecom sector. Beyrouti's expertise was further utilized in assisting the Dubai government with the “Dubai Plan 2021”. His journey then led him to Majid Al Futtaim Holding, where he served as Marketing Operations and Creative Services Lead, managing a vast array of shopping malls, cinemas, retail stores, hotels, and ski resorts across 17 countries. At Majid Al Futtaim Holding, Beyrouti played a pivotal role in reshaping the company's strategic direction and enhancing the experience of over 560 million customers annually. Subsequently, Beyrouti joined TMG Northwest, significantly contributing to its growth as the Marketing Director in one of the fastest-growing property management companies in the Pacific Northwest. A significant milestone in Beyrouti's career was his role as the Senior Director of Delivery Solutions, a pivotal position where he led the revenue operations in marketing, strategy, and sales events from 2021 to 2023. As the first management hire, he was instrumental in guiding the company toward its acquisition by UPS in May of 2022. Currently, Nourhan Beyrouti is at the helm of AJEX Logistics, a Saudi Arabian-based logistics company, serving as the Global Chief Revenue Officer. In this role, he leads global revenue operations, focusing on connecting the world to Saudi Arabia and enhancing the company's international impact. With over 20 years in the retail and real estate sectors, Beyrouti's passion lies in innovation and creating transformative retail experiences. He aspires to be a game-changer, bringing joy and exceptional experiences to the retail and real estate industries. "Retail companies and brands win the customers, and the retail customers win the experience," emphasizing his commitment to revolutionizing retail technology. About AJEX Logistics Services AJEX Logistics Services, founded in 2021, is a Saudi Arabian logistics leader with a presence in the UAE, Bahrain, and China. Backed by Ajlan & Bros and SF Express, they offer a comprehensive suite of solutions including express delivery, e-commerce fulfillment, warehousing, and freight forwarding across air, ocean, and road. Committed to innovation and sustainability, AJEX aims to be the most trusted logistics partner in the Middle East, supporting regional growth and Saudi Vision 2030. Key Takeaways: Building a Global Logistics Juggernaut AJEX is a global transportation and logistics company based in Saudi Arabia. AJEX customers gain the following advantages: Comprehensive Services: AJEX provides express shipping, freight forwarding, pharma, and cold chain solutions. Middle East Focus: Their expertise lies in Middle East ecommerce distribution and industrial solutions, with a strong presence in the UAE, Bahrain, Saudi Arabia, and China. Customer-Centric Approach: AJEX adapts to customer needs and expectations, offering reliable and trusted shipping, clearance, and logistics services in the Middle East, Africa, and the Indian sub-continent. Ecommerce Experts: AJEX is experiencing rapid growth due to the booming ecommerce market in Saudi Arabia. AJEX actively contributes to Saudi Arabia's Vision 2030 by driving the growth of the logistics sector within the region. Their goal is to simplify logistics for clients and partners, ensuring efficient package delivery and seamless supply chains. Learn More About Building a Global Logistics Juggernaut Nourhan Beyrouti | LinkedIn AJEX Losgistics Services | Linkedin AJEX Logistics Services Saudi Vision 2030 Beyrouti The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

ABOUT MARDI NAJAFI:LINKEDIN PROFILE:  https://www.linkedin.com/in/mardi-najafi-rdi-idc-772b1328/MARDI'S BIO:Mardi Najafi is an award-winning, multidisciplinary designer with over 30 years of experience at the forefront of the design world. A visionary leader in the field, Mardi believes that design has the power to evoke emotion, create unforgettable experiences, and leave a lasting impact. His work spans a diverse range of high-profile retail environments, from intimate boutiques to large-scale, branded experiences for some of the world's most iconic companies, including Coca-Cola, Adidas, Virgin Mobile, Telus, Loblaws, Penguin Random House, Keilhauer, and Versace. His global portfolio reflects his ability to blend innovation and cultural context, with projects across Paris, New York, Toronto, and beyond.As the Principal, Chief Creative Officer, and Retail & Hospitality Practice Lead at SDI Design, Mardi is passionate about pushing the boundaries of design to craft immersive, transformative environments that captivate audiences. Known for his attention to detail and his ability to seamlessly merge art and commerce, he excels at creating spaces that are not only visually striking but also deeply meaningful and engaging. His work continues to redefine the retail landscape, setting new standards for brand experiences that resonate long after customers leave.Beyond his design practice, Mardi is an active voice in the industry as an accomplished speaker, educator, and panelist. He is deeply committed to fostering innovation, sharing his expertise with the next generation of designers through mentorship and his involvement in various professional advisory committees. A lifelong advocate for education, Mardi has taught at prestigious design schools around the world, inspiring students and shaping the future of the design community.In 2023, Mardi was honored as the first Canadian inductee into the Retail Design Institute's prestigious Legions of Honor, recognizing his exceptional contributions to the field. He is also currently serving as the President of the Retail Design Institute Canada, where he continues to shape industry standards and advocate for the advancement of design excellence. SHOW INTRO:Welcome to the NXTLVL Experience Design podcast.EPISODE 73… and my conversation with Mardi Najafi. On the podcast, our dynamic dialogues based on our acronym DATA - design, architecture, technology, and the arts crosses over disciplines but maintains a common thread of people who are passionate about the world we live in and human's influence on it, the ways we craft the built environment to maximize human experience, increasing our understanding of human behavior and searching for the New Possible.    The NXTLVL Experience Design podcast is presented by VMSD Magazine part of the Smartwork Media family of brands.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing the discourse forward on what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.orgMardi Najafi  is the Principal, Chief Creative Officer, and Retail & Hospitality Practice Lead at SDI Design.We discuss his life of growing up the son of an Iranian diplomat, a professional path through the fashion, exhibit design and retail industries and how teaching is about giving back to young designers in their fledgling careers…We'll get to all of that in a moment but first, a few thoughts…             *                         *                         *There are interviews that I have done over the past 73 episodes that have been specifically about a person's work, There have been those that have been about a brand or product category, Or the study of neuroscience and its role in experience making,  We've delved into art and creativity, leadership, climate issues, and many other subjects.And there are other interviews that I have done that focused in on a person's career path, how their experiences brought them to where they are today. In these cases, I often find that my guest and I identify how serendipity stepped in front of them as they careened through a career, how taking the road less traveled lead them to creative professional journeys that were unexpected, and how a shift in their mindset resulted in profoundly rewarding roles at companies or with personal and professional relationships. I love discussions about serendipity – how our life paths seem to be guided by novel circumstances that were unforeseen, yet when confronted with them, we found a moment to step aside from our pre-determined story, one that we might have created with specific objectives, a place to be at some future moment, and in the midst of new circumstances, a choice was to be made about what the next move would be without really knowing where it would lead.There seems to be some magic in this process – a sense of wonder that keeps the creative spirit alive. There is also a good dose of courage needed at the nexus of ‘now and next, when a calling summons new thinking and a re-evaluation of our pre-suppositions about how things are supposed to be now, or in the future, need re-evaluation.I think it is often the case with creative paths or projects.To start out knowing where you are going would suggest that you have you have already been. To start out with the end in mind creates a path of production, of doing, rather than one of seminal discoveries along the way.There is something in the unknowing that I believe maintains the creative path as an adventure, one where in the doing of the thing we are continuously discovering rather than just in production mode.In the discovering, we remain engaged, learning, exploring and the path is laid out as we move along it. However… being in a place of unknowing, can be fear inducing since I think we so often like the assuredness of the pre-determined and predicable.I have found this particularly true in teaching at universities in design fields. Students don't like the unpredictable so much. Many prefer the determinism of knowing where their projects will eventually end up. But I think in taking this approach we short circuit the opportunity to discover something new – something we could not have predicted but when discovered, results in a sense of awe that shifts our perspective and maybe our purpose. And I think it takes courage to follow a set of rules about designing something, call it strategy, and let the rules of the strategy guide the process. As we pursue the path of the work the rules help to guide decisions that make the next step self-evident. Then the next, and the next and so on, until a conclusion to the process meets the requirements of the design brief.Assuming the strategy is well founded, you can rely on the rules to guide the process and decision-making. Along the design path, all decisions can be cross-referenced against the strategy and the outcomes that don't align with the determined set of rules can be set aside in a preference for the ones that best exemplify them.Then there is the emergence of circumstances that throw you a curve ball – conditions shift within which you have little control – and your path necessarily changes. The resilience and the flexible mindset that is required in these moments are factors that influence your ability to adjust – to find yourself in a place of positive transformation or maybe to simply survive.I have found that the key to positive transformation is to keep saying yes to serendipity. To loosen the rigidity in my mindset and welcome the unexpected. It can be a struggle because I have generally been geared to knowing where I'm going. I don't mind saying that I have long preferred the predictable over the mercurial. It is at times not easy, but these moments of re-alignment with new realities can be the success factor supporting our determination to keep going and to leverage the “new” for the purpose of re-making ourselves. I think that in this, there is a sense of agency. I think that we are, in fact, in little control of anything but for our own reactions to adversity or the everchanging circumstances of life.Perhaps this is the proverbial ‘making lemonade out of lemons.' When life gives you lemons… you know… make lemonade.And this is where the life path of my guest in this episode comes in. Mardi Najafi has had a colorful host of experiences influencing his professional path.Having grown up the son of an Iranian Diplomat, he was schooled in multiple countries including Iran, France and Russia. He was conscripted into Iranian military service and made a friend with whom he, after his release from service, created a business bringing watches into Iran. That adventure eventually allowed him to earn enough money to buy his father's release from prison and ironically lead to a career in design.After a building a successful professional track record working in Europe, he landed in Canada where he fostered his interest in retail design. In 2023, Mardi was honored as the first Canadian inductee into the Retail Design Institute's prestigious Legion of Honor, recognizing his exceptional contributions to the retail design field. He is also currently serving as the President of the Retail Design Institute Canada, where he continues to shape industry standards and advocate for the advancement of design excellence.Mardi Najafi is an award-winning, multidisciplinary designer with over 30 years of experience at the forefront of the design world. A visionary leader in the field, Mardi believes that design has the power to evoke emotion, create unforgettable experiences, and leave a lasting impact.His work spans a diverse range of high-profile retail environments, from intimate boutiques to large-scale, branded experiences for some of the world's most iconic companies, including Coca-Cola, Adidas, Virgin Mobile, Telus, Loblaws, Penguin Random House and Versace.Mardi is deeply committed to fostering innovation, sharing his expertise with the next generation of designers through mentorship and his involvement in various professional advisory committees.After having a few conversations with Mardi, I would say he lands squarely in the camp of actually following Robert Frost's ‘Road Not Taken' welcoming the discovery born of life's moment of significant change - even when it is uncomfortable.             *                         *                         *ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites:  https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.  The next level experience design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Recorded in front of a live audience, 'That's What I Call Marketing' in association with Neon Agency explores the transformative power of play in the world of branding. Host Conor Byrne welcomes Jane Parlon from C&C Group, Gavin Downes from Neon Agency, and Aisling Quigley from Movember to discuss the vital role of playful engagement in creating memorable brand experiences. The panelists share their insights on various topics, including the importance of understanding and connecting with consumers, the challenges of balancing fun and responsibility, and the impact of creative solutions in standing out at festivals and events. Aisling highlights how Movember uses playfulness to address serious topics like men's health, while Jane discusses the balance between play and responsibility in alcohol marketing. Gavin provides a perspective on the critical role of research and metrics in evaluating the success of playful campaigns. The episode emphasises the need for collaboration between agencies and clients and offers practical advice for brands looking to incorporate play into their marketing strategies. Play can be a strategic tool to engage audiences and build emotional connections, ultimately driving brand successTake the Power of Play Survey: https://neonpowerofplay.typeform.com/to/xsCVxMFq00:56 Introducing Neon Agency01:24 The Power of Play in Branding02:31 Panel Introduction03:04 Jane Parlin on C&C Group03:52 Aisling Quigley on Movember05:18 Gavin Downs on Brand Experiences06:56 Playful Brands and Their Impact11:18 The Role of Agencies in Brand Play16:11 Future of Brand Experiences29:49 Taking Risks in Marketing30:06 Embracing Imperfection30:40 Balancing Budgets and Creativity31:20 Understanding Your Audience32:21 The Power of Research and Data34:17 Navigating Organizational Culture37:00 The Role of Metrics in Marketing40:01 Creative Campaigns and Brand Experiences42:47 The Importance of Playfulness46:58 Q&A58:40 Concluding Thoughts and Insights Hosted on Acast. See acast.com/privacy for more information.

Welcome back the final part of this nine-part mini-series, "The Story of Our Clients' Wealth Journey", where we explore the wealth management journey of our clients.This final episode is a very special episode, where we have our Founder and CEO, Christopher, interview one of our clients, Richard Hong, CEO at TÜV SÜD PSB ASEAN, our client of 17 years to date. As Asia's leading fee-only wealth advisory firm, we are honoured to be able to sit down with Richard, to reflect on how he came to know about Providend, why he continues to trust us in his wealth planning, and the value he sees in partnering with us over these many years.In this week's Money Wisdom episode, Chris discussed with Richard on why Providend stood out to him, the value of our advice, and Richard's experience with three different client advisers at Providend.It is truly a privilege that we are able to see our clients through their journey from climbing the corporate ladder, being family-stewards, to walking towards retirement and fulfilling their life goals. Providend is very honoured to be part of this process for Richard's life and we want to take the chance to say thank you to all our clients that have been with us and trusted us for so many years.Stay tuned for our next podcast episode, where Amelia from our Brand Experience team will be having a discussion with Chris about his article in The Business Times. Music courtesy of ItsWatR.The host of this episode, Christopher Tan, is Chief Executive Officer of Providend, Singapore's first fee-only wealth advisory firm and author of the book “Money Wisdom: Simple Truths for Financial Wellness”.The full list of Providend's Money Wisdom podcast episodes from Season 3 can be found here.Did you know that our Providend's Money Wisdom podcast is now available in video format on YouTube? Follow us on our YouTube channel for new episode on Thursday at 8pm.Mentioned in this episode:Download our RetireWell™ eBook Today!Our popular RetireWell™ eBook has been updated! RetireWell™ is a methodology that Providend has developed to design a retirement income plan that will provide you with a safe and reliable stream of income for the rest of your life. Check out the link here to download a complimentary copy of the full eBook today: https://providend.com/publications/#retirewell

In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program.00:00 Introduction to Frictionless Marketing Podcast00:43 Alex Wagner's Career Journey03:49 Leadership and Team Dynamics12:52 Brand Purpose and Consumer Engagement19:30 Measuring ROI and Business Impact25:14 Values in Action and Corporate Culture28:09 Fun Conclusion: Reflecting on Personal PreferencesFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.

In this podcast episode, Jessie O'Donnell shares how her desire to spend more time with family inspired her to create Shine Candle Company. She and Brie Grove discuss the importance of quick decision-making, emphasizing that taking action, even without perfect plans, leads to learning and growth. Jessie highlights her focus on creating a memorable brand experience, ensuring that each candle feels like a special gift. She underscores the power of community, sharing how networking with local groups and markets provided invaluable support. Jessie also talks about her strategy of custom branding for other businesses, which strengthens collaborations and expands her reach. Finally, they emphasize that fear is a constant in business, but pushing past it is essential for growth and fulfillment. KEY MOMENTS Jessie's Inspiration for Starting Shine Candle Company (00:02:14 - 00:03:06): Jessie shares how her desire to be with her son and avoid missing family moments drove her to create a candle business from scratch. Quick Decision-Making in Business (00:05:10 - 00:05:31): Brie and Jessie discuss the importance of taking quick action on business ideas without needing everything perfectly figured out, emphasizing learning through doing. Creating a Brand Experience (00:09:41 - 00:10:10): Jessie explains how she focused on building a brand experience with Shine Candle, aiming for customers to feel like they're unboxing a special gift each time. The Power of Community and Collaboration (00:22:19 - 00:22:48): Jessie highlights how joining local groups and markets helped her connect with other business owners, providing essential support and growth opportunities. Overcoming the Fear of Networking (00:26:36 - 00:27:17): Jessie and Brie discuss the importance of getting out of one's comfort zone and engaging in in-person networking to build connections and grow the business. Benefits of Custom Branding for Other Businesses (00:35:49 - 00:36:09): Jessie talks about collaborating with local businesses by creating custom-branded candles, a strategy that benefits both her brand and her collaborators. Pushing Through Fear and Embracing Growth (00:40:47 - 00:41:24): Jessie and Brie emphasize that fear is always present in business, but pushing through it leads to rewarding experiences and growth.   RESOURCES + LINKS Join the community - Cash Flow Collective! Create Your own Digital Product - get the Passive Profit Playbook! CONNECT WITH JESSIE https://www.instagram.com/theworldofjessi https://www.instagram.com/shinecandlecompany FOLLOW Brie Groves IG: @briegroves

Minou Clark was formerly the VP of Paris Hilton's 11:11 Media. She is one of the most authentic and self-aware leaders that has been on this podcast. We discuss the "icks" of leadership and how to avoid them, and why she remains "herself" in running a flat organization. She shares her unique journey from media and entertainment to the aesthetics industry. Minou discusses her empathetic leadership style, emphasizing trust, ownership, and an open, flat company culture. She highlights the importance of personal growth and self-actualization through her work at RealSelf. Minou's story conveys vital lessons on maintaining humility, fostering trust within teams, and encouraging employees by creating a supportive and transparent environment. More about Most People Don't: https://bartaberkey.com More about Minou Clark, CEO, RealSelf | Award-Winning Digital Leader | AdWeek Top 50 Business Leader LinkedIn: linkedin.com/in/minouclark Minou Clark, the newly appointed CEO of https://realself.com RealSelf, is a bold and visionary leader recognized for revolutionizing digital media businesses. With over a decade of experience at the intersection of pop culture and innovation, Minou has earned a reputation for driving exponential audience growth and crafting breakthrough revenue strategies for global brands and Fortune 500 companies, including Walmart, Meta, Amazon, Taco Bell, and L'Oréal. Minou's expertise lies in fusing trends from internet culture with data-driven insights, consistently delivering transformative business results. As Senior Vice President at Paris Hilton's 11:11 Media, she fueled explosive 70% audience growth across the digital empire, generating over 1 billion video views in 2023 alone. Known for her intellectual honesty and fearless decision-making, she is celebrated for pushing the boundaries of what's possible in the ever-evolving digital landscape. Her award-winning leadership has earned her industry-wide recognition, including being named one of AdWeek's Top 50 Business Leaders (2023) and accolades like Ad Age's Social Campaign of the Year (2024) and Cannes Lions Finalist for Excellence in Brand Experience & Social Content Marketing (2023).

Today on our show, we're talking about the creative process at a time of synthetic data and AI-powered simulations. To do this, we're joined by Jason Severs, Head of Design for frog on the East Coast in North America. Jason is a self-identified ‘skeptical optimist' when it comes to engaging with new tech, which is an approach he brings into all aspects of his life, from his work with teams at frog, to his own art practice, as well as to the many IoT devices in his home currently in various states of connectivity.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Read Jason's article 'Convergent Design in the Age of AI' (https://www.frog.co/designmind/convergent-design-in-the-age-of-ai)Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Download the frog report 'Convergent Transformation' (https://go.frog.co/en/en/convergent-business-transformation)Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Company culture is often referred to in business books and board rooms, but is hard to define. Beck's Hybrids' Bethany Gremel, Director of Brand Experience and Culture, joins today to answer a few big questions: what is company culture? How do you define it for impact? Bethany gets into culture as a living organism that needs fed and its foundation being a series of behaviors rather than words. She also talks about culture and brand working together, how their team fosters culture at Beck's and getting new people integrated into the company successfully – starting with their interview process. How does culture keep going as employees age with the company? Bethany stresses the importance of loving and caring in the workplace and how what happens inside the company shows up on the outside of the company. Beck's has expanded significantly over the last several years and as they've scaled, Bethany gets into the notion of “you cannot create culture, you have to catch it.”

Company culture is often referred to in business books and board rooms, but is hard to define. Beck's Hybrids' Bethany Gremel, Director of Brand Experience and Culture, joins today to answer a few big questions: what is company culture? How do you define it for impact? Bethany gets into culture as a living organism that needs fed and its foundation being a series of behaviors rather than words. She also talks about culture and brand working together, how their team fosters culture at Beck's and getting new people integrated into the company successfully – starting with their interview process.  How does culture keep going as employees age with the company? Bethany stresses the importance of loving and caring in the workplace and how what happens inside the company shows up on the outside of the company. Beck's has expanded significantly over the last several years and as they've scaled, Bethany gets into the notion of “you cannot create culture, you have to catch it.”  

What if you could revolutionize your Amazon business with cutting-edge AI tools? Join us as we uncover the latest advancements from the Amazon Accelerate event in Seattle, with exclusive insights from Andrea Marquez of Amazon's This Is Small Business podcast. We dive into the game-changing world of AI-generated A+ content, as well as the exciting debut of Project Amelia, Amazon's generative AI that promises to transform seller capabilities.Our discussion takes you to the heart of Amazon's evolution in supporting sellers, highlighting the critical role of video content and improved analytics. Explore new tools designed to help brands create high-quality video content, alongside a detailed look at the updates that brands can benefit from. We also shine a light on Amazon's “Sellers in Your Community” initiative and hear the inspiring stories of Amazon entrepreneurs and their impact on communities.In the second part of this episode, let's discover how A+ content has evolved, with insights from Lauren Coury, Senior Product Manager at Amazon, and learn how to utilize your basic, shoppable A+ content, premium, brand story A+ content and AI integration to elevate your brand storytelling. Get ready to explore this wealth of knowledge and uncover new ways to make your Amazon presence more engaging and impactful than ever before.In this episode, you'll discover:00:00 – Amazon Accelerate Highlights and A+ Content Powered By Generative AI04:36 – Innovative Video Generation Revolutionizes Advertising06:29 – Enhancing Amazon Seller Experience and Analytics10:16 – Improved Amazon Seller Support Features12:43 – Entrepreneurial Stories and Amazon Product Ideas18:48 – Success Stories From The Amazon Accelerate Event21:56 – Brand Experience and A+ Content Creation25:19 – A+ Content and Brand Story 26:59 – Importance of A+ Content for Brands32:50 – Shoppable A+ Content and AI Benefits42:00 – Enhancing A+ Content With Graphics46:23 – Leveraging A+ Content and Generative AI

What if you could revolutionize your Amazon business with cutting-edge AI tools? Join us as we uncover the latest advancements from the Amazon Accelerate event in Seattle, with exclusive insights from Andrea Marquez of Amazon's This Is Small Business podcast. We dive into the game-changing world of AI-generated A+ content, as well as the exciting debut of Project Amelia, Amazon's generative AI that promises to transform seller capabilities. Our discussion takes you to the heart of Amazon's evolution in supporting sellers, highlighting the critical role of video content and improved analytics. Explore new tools designed to help brands create high-quality video content, alongside a detailed look at the updates that brands can benefit from. We also shine a light on Amazon's "Sellers in Your Community" initiative and hear the inspiring stories of Amazon entrepreneurs and their impact on communities. In the second part of this episode, let's discover how A+ content has evolved, with insights from Lauren Coury, Senior Product Manager at Amazon, and learn how to utilize your basic, shoppable A+ content, premium, brand story A+ content and AI integration to elevate your brand storytelling. Get ready to explore this wealth of knowledge and uncover new ways to make your Amazon presence more engaging and impactful than ever before. In episode 603 of the Serious Sellers Podcast, Bradley, Andrea, and Lauren discuss: 00:00 - Amazon Accelerate Highlights and A+ Content Powered By Generative AI 04:36 - Innovative Video Generation Revolutionizes Advertising 06:29 - Enhancing Amazon Seller Experience and Analytics 10:16 - Improved Amazon Seller Support Features 12:43 - Entrepreneurial Stories and Amazon Product Ideas 18:48 - Success Stories From The Amazon Accelerate Event 21:56 - Brand Experience and A+ Content Creation 25:19 - A+ Content and Brand Story  26:59 - Importance of A+ Content for Brands 32:50 - Shoppable A+ Content and AI Benefits 42:00 - Enhancing A+ Content With Graphics 46:23 - Leveraging A+ Content and Generative AI ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today's world. We'll explore:• How personalization creates deeper, more meaningful relationships with your customers.• The role of emotional engagement in building long-lasting loyalty and advocacy.• Why fostering and nurturing communities around your brand is the ultimate way to cultivate trust and drive growth.Through real-world examples, actionable insights, and practical takeaways, this episode is a must-listen for brands looking to build loyalty that stands the test of time. Whether you're a seasoned marketer or just starting out, you'll discover powerful strategies to connect with your audience on a deeper level and turn customers into lifelong advocates. Previous Episodes In This Masterclass Series:•  Listen To Resonance In Marketing Masterclass Part 1•  Listen To Resonance In Marketing Masterclass Part 2 Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In today's hyper-competitive landscape, it's not about how loud you are—it's about how deeply you resonate.In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:• Emotional connection > Grabbing attention.• Why trust, loyalty, and community advocacy matter more than one-time conversions.• The role of storytelling in creating authentic, long-lasting connections with your audience.• Empathy-driven marketing: understanding your customers' needs and emotions to foster brand loyalty.• Tapping into the power of personalized experiences to resonate on a deeper level.• How niche marketing and community-building create stronger advocacy than broad messaging.• How to evoke emotion and create lasting memories to resonate deeply.• Relationship-driven marketing tactics you can apply across social media, content, email, and more to engage meaningfully. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.In this episode, we break down how resonance plays in marketing along with:•  Resonance vs Volume in marketing.•  Emotional connection > Simply Exposure.•  The Psychology of Resonance: tapping into customer emotions, needs, and values.•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocortex)•  LTV > One-Time Conversions.•  How to create trust currency, brand loyalty, and community advocacy.•  The importance of relationship-driven marketing and communication tactics.•  How to apply this to social media, content, email, copy, and other media on various platforms. Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: GrowWithTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Welcome beautiful soul!   In this episode, I share a snippet of a mastermind call I hosted a couple of years ago talking about the brand experience and how to create an incredible experience for your customers and clients.   Enjoy! --- // MORE RESOURCES FOR YOUR PERSONAL AND SPIRITUAL EVOLUTION // FOLLOW ME ON IG @ericawrusso 15 Tools to develop your intuition: https://erica-russo.mykajabi.com/pl/186190 Highest Self Guided Meditation: https://erica-russo.mykajabi.com/pl/2148141668 Free Guided Breathwork Journey: https://erica-russo.mykajabi.com/pl/2148132370  

“Leaders who don't listen will eventually be surrounded by people who have nothing to say.” — Andy Stanley How well do you listen?

Walmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.Links mentioned from the podcast: Justin Breton's TwitterWalmart Realm WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3-"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.