Podcasts about KitchenAid

In this episode of Talk Dirt to Me, we're joined by Emma of @AgWithEmma, a farm girl turned ag influencer who's done it all, from harvesting wheat across Idaho and North Dakota to working the land Down Under in Australia. Emma shares her wild ride on custom harvest crews, her transition into agronomy and crop scouting, and what drew her to the field. We also dive into the keyboard warriors of social media, the folks who talk trash about farming without ever setting foot in a field. Emma doesn't hold back, and neither do we. Our Made in America segment features two icons: Harley-Davidson and KitchenAid, brands that still stand for American craftsmanship. Agzaga is the official sponsor of Talk Dirt to Me! It is the ultimate online farm store. American owned and operated. Go check out their site and get what you need. Be sure to use the code TALKDIRT to get 10% off your order! Visit them at: https://agzaga.com  If you enjoy this episode then please leave us a review and share this episode with your friends! Follow Emma online: https://www.instagram.com/agwithemma/?hl=en  https://www.youtube.com/@agwithemma  https://www.tiktok.com/@agwithemma?lang=en  Follow us on social media: Talk Dirt to Me Instagram: https://www.instagram.com/talkdirtpodcast/  Bobby Lee: Facebook- https://www.facebook.com/search/top?q=hurricane%20creek%20farms Instagram- https://www.instagram.com/hurricanecreekfarm/ YouTube- https://www.youtube.com/c/HurricaneCreekFarms Logan: Facebook- https://www.facebook.com/LHFarmsTN Instagram- https://www.instagram.com/lo.hanks/ YouTube- https://www.youtube.com/channel/UCqYpTjKQtOMABFOc2Aw3_Ow 

On this week's episode of I AM HOME, our hosts Tyler, Becca and Hilary are joined by NFMer and appliance expert Joey Casella to dive into the world of kitchen mixers. Whether you're a baking enthusiast or just looking for the perfect tool to simplify meal prep, they break down the pros and cons of three leading brands: Hamilton Beach, KitchenAid Artisan, and GE Profile Smart Mixer. From power and performance to features and price points, the team offers insights to help listeners find their ideal match. After mixing things up with appliance talk, the conversation takes a culinary twist as they explore egg substitutes. Whether you're accommodating allergies, dietary preferences, or simply ran out of eggs mid-recipe, they discuss the best alternatives—from store-bought solutions to creative DIY swaps. Tune in for expert advice, practical tips, and a lively discussion on making your kitchen work smarter for you! Resources: Hamilton Beach 3.5-Quart Stand Mixer KitchenAid 5 Quart Artisan Stand Mixer GE Profile Smart Mixer

Kiera shares a ton of fun ideas on ways to attract and engage with potential patients in your community. These range from a killer referral program, to considering the locations of where you're advertising, and more. Episode resources: Sign up for Dental A-Team's Virtual Summit 2025! Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript:  Kiera Dent (00:01.752) Hello, Dental A Team listeners. This is Kiera. And today I am just so excited to be chatting with you. I hope that your day is just going incredible. My day has been incredible. I have the opportunity to work with clients and just a fun coaching call day. And I always enjoy it. I enjoy helping clients. I enjoy helping you. I love to get on a podcast and I love to share. And with summer approaching, I thought it might be kind of fun to give you a quick tactical podcast where I talk about maybe some summer marketing ideas that maybe you haven't thought of. know   For a lot of practices, summertime can get a little bit slower or different things can happen for you. And so just maybe a quick tactical for you about maybe some ideas that you hadn't considered to grow your new patients during the summer. If you're planning and preparing now, that way you can have a more filled summer for you. As always, the Dental A Team, we are here to give you tactical practical tips, helping dentists and teams.   have an easier life, helping you have a better patient experience, helping you just have more fun in dentistry. That's what we're about. And that's what I hope you're about. And I hope you remember that you are truly in the best, most incredible profession you could ever be in, and that's in dentistry. If you love our podcast, I hope that you rate it, you review it, you share it, and you are able to just help us positively impact the world of dentistry in the greatest way possible. So in today's episode, it will be short. It'll be technical.   I'm gonna break it down for you of just like I said, some summer marketing ideas that I think are a little outside the box thinking. So one thing to think of whenever we're going into marketing is we always wanna make sure that we're looking to see who is our patient and where are they located. So if you're trying to attract for pediatric practices, they're trying to attract moms, that's their ideal patient. I know you might think it's kiddos, but guess what? It's actually the mom. In some of my other practices, their patient base is more of a geriatric patient base.   For others, it's a transient. So you've got more new families moving into your area. And so when you're looking at that, paying attention to what is your patient base and where are they going to be hanging out, that's gonna impact some of these summer marketing ideas. So I think one of the easiest things is having a really, really great referral. I see this in the waiting rooms, I see this in practices, but making sure it's targeted to your patient base. I have a practice and I think this is just a huge shout out to this practice. They picked a KitchenAid.   Kiera Dent (02:19.562) That was what they're giving away to their patient base. And the reason why this is so impressive is because they know their patient base and their ideal patient so well that one of their patients was actually at their child's birthday party telling every person who came to please become a patient because she wanted to win this KitchenAid so bad. This patient A is a raving fan, B took it to their child's birthday party and C this practice picked up a ton of patients because what gift they were giving away actually resonated with their patient base.   So I have a practice in there in like upstate Washington and it's like more of a outdoorsy area. So like a Traeger or a Blackstone works really well in their area. A practice in Texas, concerts were really big. So they gave away these very limited concert tickets. It was like one of the top best ones. A pediatric practice gave away some like Lulu or Aloe gift cards. So that was something that was super, super powerful for another practice.   but really just knowing your patient and what's going to resonate with them. But I think like something to really know is making sure that your practice is focused on internal and external marketing efforts. So when we do referrals and raffles within our practice, that's more internal. Yes, we're attracting external patients, but what we're doing is we're only able to connect with the patients that are coming to our practice. So we really wanna make sure that we're not just like...   only focusing on the internal and then looking for some of the external opportunities. So I thought like that would be something fun, a referral program, bring a friend, share a friend, having cards made so that way people can get really excited. And with some of the practices we work with, a lot of them are like, gosh, I wish I just had a card as the dentist or as team members, because when I'm out and about, people always ask like, where can I get it? And like, I wish I just had a card where I could just give it to them. I could put my phone number on it. So if they had any questions, they could contact me.   So just really looking to see what are some of these internal ways that are so simple that maybe we're just overlooking that could really help us, especially with summer on the horizon. Some other things like, depending upon where you are, if there's a school around you, looking for possibly around fall time where you might do something with clear aligners or whitening. Think about those seniors who might be needing to get senior photos and proms and end of year. Those could be some really good promos that you could possibly run in your area. Again, depending upon your patient base and what's around you.   Kiera Dent (04:39.178) And now for some external ideas that I think are just kind of fun of look to see again, where is your patient base? So for like geriatric, they might be hanging out in some retirement homes, in retirement communities, maybe the YMCA club, like that's where these people are going to really congregate. And so could we put flyers there? Could we go to the retirement communities? Could we put on a wine and cheese evening for them? Could we put on some lectures, some lunch and learns for them?   Could we offer our membership program that's special for their residents in their area so that way if they don't have insurance, they're able to access our membership program, you're able to bring in a huge patient base, and you're also able to help and support these communities as well. And I really think some of those areas, like if you can actually access them and get in touch with them, think about if you're the preferred dentist for that retirement community, especially if you place implants, you do all on fours, that might be a really incredible area for you to go.   to access, to incorporate, to be with them. I also am really big on community. If you wanna be a community dentist, if your community is tight knit, which a lot of them are, where can you access? Can you get into county fairs? Could you be at some of the sports games? Could you be in any of those other areas where maybe your community's at? And that is more for branding, not necessarily for ROI of patients. So branding is something super important for you to have as well, where it's not necessarily just.   like, okay, great. Like I spent $5. Now we got a patient in a lot of times it's just awareness. It's just being there. And I use the example of the chiropractor in my hometown. They're Ellison chiropractic. And honestly, this chiropractor was everywhere. They were all of our high school games. They sponsored a lot of the football games. It was Ellison chiropractic, which makes sense. You know, these, these football teams, they were there. Our community was very tight knit. had   our high school colors were orange and black. Their colors of the chiropractor place was orange and black. So they had it everywhere. They were representing our school. They were representing our community. They were on the city council. Like they literally were everywhere. They're the chamber of commerce and everybody knew and everybody went to this chiropractor in our community. And so I've thought about dental practices of how can you be the town's dentist?   Kiera Dent (06:54.744) How can you be the one that everybody knows, that everybody sees, that no matter where you are, people are like, hell, that's the dentist. Like that's our community dentist. So looking to see, is there a festival that you can attend? Can you get your name out there? Can you be a part of it? Can you have swag? I know there was a practice that we worked with that made mouth guards for all the football players on the high school teams.   So that way, and it had their school colors, but it also had that office's logo on it. And I just think that's so clever because this is branding. These are opportunities, but you've got to make sure that you're doing this based on what your patient base is. So if your patient base is elderly, you don't want to be supporting the high school. They find out a lot of people there. You might want to do TV commercials. I have a practice and they do TV commercials and my in-laws actually saw one of our practices. Like I saw them on TV and I was like, yeah, because   my elderly in-laws are watching TV. They're listening to the radio. That's where that patient base is. So those marketing dollars are actually making an impact. So looking to see maybe mailers, maybe mailers work in your area. Maybe there's a new housing development that you could go get in and you could again offer a membership program to them. So if they don't have insurance, you could be there, throw some testimonials in there. Maybe talk about your in-house plan and how great it is for patients within your practice. These are all little ways where if you get ahead of the summer slump,   or the September or slam dunk September that we're going to be able to have it. We're really truly just going to impact your community and maybe just get you out there. You could do a block party. So your community is out there. They're having a good time. Have like hot dogs. I know there was a practice and every Friday they'd hand out donuts on the corner. So everybody knew this dental practice. Like literally they were the practice of all practices and people would drive by, they'd get their donuts. They had their   practice name on a napkin, and that's what they were known for within their community. So I think knowing your practice, knowing what you can do internal, so having like a great referral or giveaway during the summer to really get people excited, making cards just so your practice and your team can actually give those away consistently, and then looking to see what can we do externally. I also think back like when you were starting your practice, how often did you go see specialists? And if you're a specialist, how often did you go see general practices?   Kiera Dent (09:09.646) Are you dropping off goodie baskets? Are you going to say hello? Are you, I mean, for March Madness, I remember I used to love all the ortho offices because they'd bring us cookies all the time as a dental practice. But how often are we going and actually connecting with the specialist in our area or vice versa, the general practices? And I know that seems like, Kiera, I did that back in the day. I don't want to do that now. I want to remind you that grassroots marketing and face-to-face and referral marketing is one of the best things you can do.   So I have a practice and they're incorporating sleep. So they went and met the sleep doctor. They started getting a ton of referrals and vice versa. And now this doctor is actually taking on this dentist patients and kind of moved that doctor, the dentist, moved them to the top of the line at the sleep doctor's clinic. And I just think the power of relationships and the power of being known in your community and the power of really making an impact. Dental A team's big.   Big mission is to create an impact in the greatest way possible. And so we do it with dentists all across the nation. So we don't really get a community opportunity, but you and your practice can. You can make fun things in your area. And I think being cautious of our dollar spends, making sure we're tracking what we're doing. There's two sides of marketing. There's the actual like getting patients in and then there's the branding and awareness of your practice. And I think it's really important to not just do internal marketing, but also external marketing in some fun ways like this.   where you really get to make an impact because this is a community where you live. This is a community where maybe your kids grow up or your kids go to school or if you don't have a family, it's where your employees, kids and families are going. I think really as dental practices, we have such an incredible opportunity to impact, to flourish, to grow these communities by looking out. So just wanted to pop in with some quick tactical things for you for summer marketing, really easy of one, having our internal, two, having our external.   knowing who our patient base is, knowing the actual appropriate prizes and giveaways and fun things that we can do for that. And then last but not least, it's always making sure that you are just an incredible practice, that you are really giving top-notch dentistry, that you are creating an incredible VIP customer and patient experience where your team truly, 100%, is giving these patients something to rave about, something to be excited about.   Kiera Dent (11:27.244) And this is something I love to do with offices. love to do with teams. love to do it in our consulting where we help offices figure out what is their niche, what makes you special, what makes you the best practice for somebody to come to, and then really highlighting that and making it such a full team experience. So that's something that we're passionate about in consulting. Our job is to help you grow, to flourish, to have your best life, but to get that from a doctor and a team where you guys are working in tandem together.   I really do believe that dentistry and running a successful practice does not need to be hard. so Dental A Team, the question is, what if this could be easy? Because with Dental A Team, can. And so if we can reach out, we can help you if this resonates with you. Email us, ask us for more ideas. I'm happy to have a call with your practice and give you some free resources and advice for your practice just to truly help youth flourish. And if you're like, gosh, I just need some help, reach out. This is the time. I know it takes a lot of humility to do that.   But why, why struggle when we have done this successfully for hundreds and thousands of offices? Why not yours? So reach out, I'd love to help you. Hello, thedentalateam.com. Let's make this summer an incredible one. As always, thanks for listening and I'll catch you next time on The Dental A Team Podcast.  

What's up everyone, today we have the pleasure of sitting down with Constantine Yurevich, CEO and Co-Founder at SegmentStream. Summary: Multi-touch attribution is a beautifully crafted illusion we all pretend to believe in while knowing deep down it's flawed. The work is mysterious, but is it important? The big ad platforms sell us sophisticated solutions they don't even trust for their own internal decisions. Is it time we accept marketing causation is a thing we can't measure? Visitor behavior scoring is a really interesting alternative or extra ingredient to consider. Often thought of as a tool for lead management to help prioritize your SDR's time, the team at SegmentStream started using the same scoring methodology, but with an attribution application. Enter synthetic conversions. Instead of just tracking conversions, track meaningful visits like  time spent, pages explored, comparisons made. This allows you to connect upper-funnel campaigns to real behavior patterns rather than just looking at who converted in a single session. About Constantine/SegmentStreamSegmentStream was founded in 2018 in LondonFeb 2022 raised a first funding round of 2.7MSegmentStream is now trusted by more than 100 leading customers across the globe including L'Oreal, KitchenAid, Synthesia, Carshop, InstaHeadShots, and many othersThe Messy Truth About B2B vs B2C Attribution ModelsPrice tags and decision timeframes obliterate the B2B/B2C attribution divide faster than most marketers realize. Constantine shatters conventional wisdom by showing how his team leverages their own attribution tools to measure website engagement because enterprise software purchases rarely follow predictable patterns. "Trusting last click is impossible," he explains, "because it takes too much time before conversion happens."You've likely noticed this pattern in your own marketing stack. A $2,000 direct-to-consumer exercise bike creates the same multi-touch, 60-day consideration journey as many supposedly "straightforward" B2B software purchases. Meanwhile, those $30/month SaaS tools targeting small businesses convert with the immediacy of consumer products. Constantine points out how this pricing reality creates measurement challenges that transcend business categories:High-ticket B2C products demand extended 30-60 day consideration windows SMB-focused B2B subscriptions ($20-30/month) behave like impulse purchasesEnterprise B2B sales cycles stretch beyond a year with critical offline componentsThe offline measurement void plagues marketers everywhere. Constantine admits many of his most valuable marketing activities resist quantification. "I write a lot of LinkedIn posts, newsletters, we do podcasts. Some of these activities are very hard to measure unless you explicitly ask someone, 'How did you hear about us?'" Your gut tightens reading this because you've felt this same tension between attribution models and marketing reality.Scale transforms your attribution approach more dramatically than business classification ever could. Small operations handling 100 monthly leads can simply ask each prospect about their discovery journey. Large enterprises processing thousands of conversions require sophisticated multi-touch models regardless of whether they sell to businesses or consumers. Constantine explains this convergence clearly: "When we talk about larger B2B businesses with thousands of leads and purchases, it becomes more similar to B2C with a long sales cycle plus an offline component."The unmeasurable brand-building activities require a leap of faith that makes data-driven marketers squirm. Constantine embraces this uncertainty with refreshing honesty: "When you post on LinkedIn, build your personal brand, share content—that's really hard to measure and I don't even want to go there." His team focuses on delivering value through content, trusting that results will materialize. "You just share your content and eventually you see how it plays off." This pragmatic acceptance of attribution limitations feels like cool water in the desert of measurement obsession.Key takeaway: Match your attribution model to purchase complexity rather than business category. Implement multi-touch attribution with lead scoring for high-consideration purchases across both B2B and B2C, while accepting that valuable brand-building work often exists beyond the reach of your measurement tools.Why Marketing Attribution Still Matters Despite Its FlawsAttribution chaos continues to haunt marketers drowning in competing methodologies and high-priced solutions. Constantine blasts through the measurement fog with brutal practicality when tackling the Multi-Touch Attribution (MTA) debate. While many have written MTA's obituary due to its diminishing visibility into customer journeys, his take might surprise you.The attribution landscape brims with alternatives that look impressive in PowerPoint presentations but crumble under real business conditions:Geo holdout testing sounds brilliant: Turn off ads in half your markets, keep them running in others, measure the difference. Simple! Except it'll cost you millions in lost revenue during testing. Constantine points out the brutal math: "For some businesses, this is like losing 1 million, $2 million during the test. Would you be willing to run a test that's gonna cost you $1 million?" These tests require a minimum 5% revenue contribution from the channel to even register effects, making them impractical for anything but your biggest channels.MMM promises statistical rigor: But demands absurd amounts of data covering everything from your competitors' moves to presidential elections and global conflicts. Good luck collecting that comprehensive dataset spanning 2-3 years, then validating whether the TV attribution your fancy model spits out actually reflects reality.> "Mathematically, everything works fine, but when you apply it in reality, there is no way to test it. You just see some numbers and there is no way to test it."For scrappy D2C brands, SaaS startups, and lead gen businesses, Constantine argues MTA still delivers more practical value than its supposedly superior alternatives. You won't achieve perfect attribution, but you can compare campaigns at the same funnel stage against each other. Your lower-funnel campaigns can be measured against other lower-funnel efforts. Mid-funnel initiatives can compete with similar tactics.Constantine drops a bombshell observation that should make you question the industry's MMM evangelism: "If Google and Facebook so willingly open-source different MMM technologies and they really believe in this technology, why wouldn't they implement it into their own product?" These data behemoths with unparalleled user visibility still rely on variations of touch-based attribution internally. Something doesn't add up.Key takeaway: Stop chasing perfect attribution unicorns. MTA delivers practical campaign comparisons within funnel stages despite its flaws. For most businesses, sophisticated alternatives cost more than they're worth in lost revenue during testing or impossible data requirements. Compare apples to apples (lower-funnel to lower-funnel campaigns) with MTA, test different creatives, and focus on relative performance improvement. The big platforms themselves don't fully trust their publicly promoted alternatives - why should you bet your marketing budget on them?Simplified MMM is a Measurement Fantasy You're Being SoldMarketing Mix Modeling has roared back into fashion as third-party cookies crumble and marketers scramble for measurement alternatives. Constantine cuts through the hype with brutal clarity. Traditional MMM demands...

Dean talks about his recent project out in Albuquerque New Mexico and Tina's enjoyment of puzzles.  Dean shares what type of solution to use when cleaning kitchen cabinets that have been painted over wood. Dean talks about cabinet hardware that has automatic storage with a Kitchen Aid appliance installed in them. Lastly, Dean advices on placement of a shutter fence without covering an ocean view on a tract home. 

Welcome to Shelf Talk: a brand new, add-on segment inside the Retail Whore Podcast! In this new once-a-month segment, Michelle and co-host Susan Esayian dive into all things merchandising and design. Both Michelle and Susan have strong backgrounds as buyers and merchandisers in retail and wholesale gifts. On Shelf Talk, you'll have the chance to submit your burning merchandising questions and get answers straight from the experts!A native of the Pacific Northwest, Susan Esayian has been working in the gift industry professionally for 26 years in a variety of roles. From merchandising Kitchen-Aid mixers, buying fine tableware and even carrying a four-poster bed up a mountainside for a catalog photoshoot, Susan's done it all—and that was just in the first 10 years!Since then, Susan's kept herself immersed in the gift industry as a buyer for a hospital gift shop and merchandiser for several wholesale showrooms and retailers. For Susan, retail isn't just a job. It's a career that she's inspired by and passionate about more every day.Here, Michelle and Susan catch up and share details on home reno projects and adjusting to life after the CMA show. They dive into Susan's new side hustle, the highs and lows of owning a retail store, making use of reclaimed materials, inspiring displays, and more.Ask Michelle and Susan for Shelf Talk! Michelle and Susan will be co-hosting an episode every month! We're diving into all things design, display, and merchandising—and we want to hear from you! Got a question? Submit it by going to theretailwhorepodcast.com, clicking on SHELF TALK, and we'll answer it in an upcoming episode. Let's talk shop and bring your ideas to life! What's Inside: An introduction to Shelf TalkPost-CMA life updatesDetails on Susan's new side hustleMentioned In This Episode:susan@ruepatois.comRuepatois.com theretailwhorepodcast.com Rue Patois on InstagramMC Design Collaboration on Instagram

My guest this week is Christy Haskins, the VP and CMO of La-Z-Boy, leading the brand reinvigoration efforts of the nearly 100-year-old—yes, 100!—beloved brand across consumer marketing, digital commerce, consumer insights, and creative. Previously, Christy worked across brands and portfolios at Whirlpool Corporation and Nestlé Purina PetCare. Her experience spans brand management, shopper and retail marketing, innovation, and category management across well-known brands like KitchenAid, Whirlpool, Beautiful, and Veega.

When is the last time you attended a class where you learned a useful skill? I do it all the time. The school is Youtube. The class is whatever you need to know about fixing or repairing almost anything. If it can be fixed or repaired, someone had made a video of the process. Recently I've fixed cars and a dishwasher after watching videos of the process. Could I have done it without watching the videos? Maybe, but certainly not with efficiency. Check it out!

The Inside Stylists Podcast: Episode 150 Small Brands, Big Impact: PR Strategies for Success with Az Mukadam   Show notes for today's episode are here Today's guest is Arsalaan Mukadam, the founder of AZPR, a bespoke PR agency specialising in interiors, design, and lifestyle. With years of experience helping brands including Marks & Spencer, John Lewis, sofa.com and KitchenAid, get the recognition they deserve, Az knows exactly what it takes to craft the perfect PR strategy in the interiors industry. Whether it's securing media coverage, building strong brand partnerships, or navigating the ever-changing digital landscape, he's at the forefront of it all. I'm thrilled to be talking with Az today about what it's really like to be in PR for interiors, the challenges brands face, and the best ways to get noticed in this industry. You can find Az here - Insta: AZPR.co.uk Website: @_AzPR   Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/  

Kiera shares the most common problems dental practices face — scheduling inefficiencies, high overhead costs, and patient retention — and how to fix them. Episode resources: Sign up for Dental A-Team's Virtual Summit 2025! Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript: Kiera Dent (00:00.93) Hello, Dental A Team listeners, this is Kiera. And today, I just wanna come in here. I've been kind of doing a little bit of research out there and I wanted to help you see that every practice is facing challenges. And really the key is knowing how to turn those problems into opportunities. I love just thinking about, we've got to find ways to turn these problems into opportunities because it can be a problem or an opportunity, depending upon how you choose to view it.   And so today I wanted to just kind of dive into the most common problems that dentists face and actionable solutions for you to actually overcome them. Because reality is if you can know what they are, you can game plan with it. You then are gonna be able to help serve more patients, help your practice, help your team, which is what Dental A Team is all about. Dental A Team was founded to help dentists and teams truly bridge the gap to have more fun, less stress, more profitability, serve patients on a higher level.   and to be able to do it with ease and fun. I love to think about it as like popping confetti when we're coming in to help you with systems. We are not your traditional consulting company. So many offices have told me, Kiera, you guys literally have revolutionized how consulting works. My team loves you. My team's excited for you to come in and you don't just help us with dentistry, but you actually help make us better people. And so that's what we're all about. And I believe honestly that while problems are common with the right systems and the right mindsets, you can actually solve them pretty quickly and effectively. You don't actually have to struggle with it. So,   super fast, actionable episode three of the top problems and how to solve them. So problem number one that I see consistently are scheduling inefficiencies. This is, think, one of the biggest bulk, the biggest beast of all of dentistry is that people really truly don't know how to schedule and schedule effectively and scheduling is an art. It's not a science, but why do we wanna have like unicorns out there when we can just schedule it effectively and efficiently? And what we actually found are...   A lot of offices, when we did deep dives, they missed their financial goals. They missed their production goals, not because they actually weren't able to, but because of open time within their schedule. True. So we've started tracking open time and schedules and realize if we would have just filled those effectively, you would have hit your goals with ease. And so how do we actually get our practices to look at the unproductive gaps, last minute cancellations, overbooking, not scheduling strategically. And the simple solution is block scheduling, also confirming appointments 48 hours in advance.   Kiera Dent (02:18.338) And then also what's our cancellation policy within our practice? A lot of offices we have changed our model to when we call a patient, we want them to confirm their appointment. And if they haven't confirmed within 48 hours, we literally have a voicemail and let them know we will be moving your appointment. Now we actually pull it off the schedule. We can still see them when we come in. Fantastic. If not, we have solutions for that. But literally we start to retrain our patients. And then also our cancellation policy is if they call me to cancel today and it's less than 48 hours, they get moved out six weeks.   and then we move them forward. But everybody following this policy starts to retrain your patients so we stop having these gaps. I want you to think about your practice as are people so committed to coming to your office just like they do their hair appointments, their nail appointments, any of those like their doctor appointments where they know it takes months and months to get into. Do we have that high level of customer service, high level of customer care? Now, of course, if they call us within 48 hours, fantastic, they're an incredible patient.   But otherwise we are going to make sure that we start to train them. And we also do this with our new patients when they call us. So we're training our new patients at the beginning. They have to send their paperwork in 48 hours before their appointment to make sure their appointment's confirmed. These little things will actually fix the problem. Now cancellations, I don't allow cancellations via voicemail. I change voicemails. I also don't allow cancellations via text message. So we train our teams that these are things that we can't have happen. This is how we respond to the patient.   The reason being is if I can get them on the phone, I can usually find a solution to their problem, keep them on the schedule, figure out what the problem is. Maybe they think it's gonna be too much time. Maybe they just need to scooch down 20 or 30 minutes and I have that availability. But getting them on the phone rather than just the simple text for them to cancel can actually fill your schedule. So when I have practices implement, whether it's the new patient policy of having them confirm their appointment by giving paperwork back, whether it's that we...   have patients they have to call you back to confirm their appointment. Otherwise we scooch them off. We utilize the model of not allowing cancellations via voicemail or text message. Practices literally boost their production by at least 15 to 20 % because now we've got all these holes filled and we're actually able to fix the problem. Some other offices implement deposits or different pieces to that. So right now I would recommend review your current scheduling system and figure out where are the gaps.   Kiera Dent (04:35.828) what's happening, what's happening consistently, not what we think, but what we actually know. A practice told me we were getting tons of cancellations and I said, fantastic, I want you to track it for 30 days and I want you to let me know what type of cancellations are coming through. And turns out they actually are only having about six. Now, just so you know, a common thing is you will actually have like one to 2 % of your total practice will cancel and that's okay. Like that's normal. We need to not hope and pray every single person.   actually shows up for it, let's add a one or two percent cancellation per day. That way our goals are not having to be perfect, but we can actually have that that room for life happening. That's actually going to set you up for better success as well. OK, problem number two, high overhead costs, really struggling to get our finances in order. And so like rising costs and payroll supplies, like everything with inflation right now, that's really a struggle. And so offices are having this squeeze of how do I manage the overhead of the practice?   the lower reimbursement rates, being able to produce. And what it is is number one, we've got to look at our P &L and know our numbers. Like that's the number one solution is knowing it and figuring out a plan and having budgets for it. Two, we got to figure out, can we increase our insurance rates with our insurance providers? Or can we actually start to diagnose different procedures that are not dependent within insurance, like implants, full ortho, all on X cases, different things that we could bring to the practice that would actually help us be more productive.   Can we also have budgets in place so that way everybody is able to know what we're actually going for and targeting for these overhead costs? Are we monitoring this consistently? Are we removing things that are unnecessary while also making sure that our schedule is productive? And so something that I found is when offices start to just track and monitor weekly with KPIs and the monthly reviewing their PNL, like literally I have a meeting with my CPA every single month. And when I do that, what happens is I actually am accountable to reviewing my numbers.   My CPA is accountable to making sure it's done on time. So I have timely numbers and metrics so I can use them as a guide. and I have budgets to where we know and we look through it every single month to make sure are we on track? Are we off track and why? We set up budgets for team expenses, team outings, team events, marketing, gifts for clients, all those little things that we forget about. Put that into your budget as you build these budgets out. So we better plan, we better project, we better prepare.   Kiera Dent (06:58.316) This is going to help with high overhead costs. And a big piece on this is also maintaining your team and keeping team and longer team retention, which leads into amazing team celebrations, amazing team culture. This is going to help. So I would recommend weekly adding some CEO time into your schedule. 30 minutes to one hour is really going to help you to schedule your P and L to be able to look for areas to cut unnecessary expenses. And I always set up quarterly with my CPA that they send me all of my expenses for that quarter.   me and the office manager, Britt, we review them, every single one of them, same with Shelby, making sure nothing's in there that's overpaid, underpaid, and that our budgets are actually correct. All right, problem number three, patient retention and challenges. So like keeping these patients, and so patients not coming for followups, they're leaving for other providers, and so it's really this like game of, I mean, even myself, I went to a practice, I'm a fee for service patient, the office did not let me know that the doctor that I had been seeing,   because I work across the nation. I can go to any dentist. Like I do not need to have a set dentist. But I like the consistency. But knowing that about me, and I've been very honest with this practice is I want the same dentist and I want the same hygienist so I have consistent care. Otherwise, it doesn't matter if I keep coming to the same dentist. So I went into my appointment, fee for service patient, they didn't tell me that the dentist had actually left the practice and they were just going to put me in with a brand new dentist. That irritated me so much because I'm like, you didn't tell me.   I wasted my time, I blocked two hours of my schedule and that was so frustrating. And I'm like, that could have been prevented by them just calling me and saying, hey, this is where we're at. We wanna make sure you're taken care of and caring about me as a person. The reality is I'm not actually going back to that practice. I'm looking for another office. But it's something so simple of that. I'm a fee for service patient. I literally pay cash for every one of my visits. I am the dream patient to come in financially. You might think otherwise of my personality. Maybe you wouldn't want me, that's okay.   But just thinking of, have no insurance, I have minimal effort, I come in consistently, I make my appointments, I pay cash for everything I do, and yet one simple phone call of patient care and love and attention, I'm leaving and I'm going to go put that money to someone else. So for this, the solution is like, let's build really strong patient relationships. Let's have really strong systems. Let's make sure that we're offering payment plans within our practice. Let's make sure that our hygiene team is reappointing their patients. Let's say, make sure every patient is leaving.   Kiera Dent (09:22.878) as a raving fan and also with an appointment. And so really looking at that experience, and this doesn't mean we have to go and do more. It just means we need to be really intentional of right now patients are free agents. Right now a lot of patients are shopping, but the answer is they're not just necessarily shopping for lower prices. I think patients are shopping for love. And I was coaching in office the other day and I told them, said, one way for you to set yourself apart right now is just to be kind.   If you remember and you've been listening since COVID, welcome and thank you. If you're new to this show, welcome. I'm so happy you're here. But in COVID, I called it the COVID crank. I said, think here we are five years later, we're still some people, like we forgot about customer service. We forgot about caring about people. We forgot about making these relationships intentional. And what I found is when we're not intentional with people, people leave, but just even being like an ounce of kind, an ounce of intentionality, an ounce of thought.   You actually can turn a ton of patients into raving fans with minimal effort. So I would say right now is an opportunity for you to be kind, for you to do things a little bit differently, not more, just differently, be kind, be intentional, look for that. What are follow-up calls that we could do and different things. And what I found is offices, I have offices that are raving bands. Like literally there was an office and they were doing like a new patient giveaway. And I kid you not, they had a patient.   So they had a good giveaway. So kudos to this office. They had a patient at their daughter's like birthday party telling everybody you need to join my dentist. They're the best dentist. Everybody loves them. Yes, she had a little bit of ulterior motives because she wanted to win the giveaway. It was a KitchenAid. Just so you know, I'm sure everybody was wondering what it was. But the radical thing about this is this woman at a birthday party was advocating for this practice. And my thoughts are, do you have patients like that that are raving about you that are telling the community that are being a part of it?   And if not, what are some of the things that we can do? And a good way for you to look at this or what are your top 10 patients that you absolutely love? You get so excited to see them on the schedule. Who are they? What are they? Why do we love them? Are there certain patterns and trends of those top 10 patients? And then let's maybe look at 10 patients who haven't returned and can we actually call them and reach out to them personally and offer that kindness find out why my like just try and get them scheduled assume that they're coming there. If they tell us that they've left, be honest and ask for the feedback of, you help me understand just for future?   Kiera Dent (11:44.792) just true honest feedback and you become a human of why did you leave our practice? That way it doesn't happen to future patients. And when you come in as a human, you'll be shocked at how much your patients respond to you. So here's a couple, like the quick top three things that I've noticed are scheduling and efficiencies, high overhead costs and patient retention, making sure we're retaining those patients. And those are some of the common three problems that I really see. Yes, there's other things. Yes, there's team turnover. Yes, there's hiring hygienists.   Yes, there's all these things, but these are quick things that are within our control. Hiring and hygienist goes into that being kind, amazing practice. Do you also have a team of raving people on your team as a bonus piece for hiring? Do you have an incredible reputation where people want to work for you? It has taken me years and years and years, but it is the most magical thing when I interview people, when people say, Kiera, I've been following for you for years and I've been waiting to work with the Dental A Team.   I hope that your practice has a similar sentiment that people are dying to work with you, that they're waiting to work with you, that they're so excited that there's an opening within your practice because that means you've got raving fan team members. So for that, I just want you to know that every single practice faces challenges, every single one of us do, but being proactive on our solutions, finding true solutions and fixing it forever. We don't just fix it once and one and done. Like we want to fix this forever, not just band-aids, but actual true solutions. So if these sound...   similar to you, if you're like, my gosh, like Kiera you're talking right to me, DM me or visit our website. Hello@TheDentalATeam.com I'm happy to go through a free complimentary practice assessment with you where we like look at your practice with you and we will give you a ton of value, whether you work with us or don't. But just to really kind of give you some of those blind spots. And if you're looking for a consultant, you're like, gosh, it would really just help to have someone with me. I'd love to work with you. I'd love to help you reach out. Hello@TheDentalATeam.com This is the time.   Subscribe to our newsletters for more dental practice tips. You can share this episode with colleagues. This just helps us all rise and to truly impact and inspire. And the reality is dentistry can be hard, but if we do it together, we're all in this together. And I challenge you to be kind, to realize that these problems are just opportunities if we choose to see it that way. And to remember we are truly in the best, best, best industry we could ever be in. We change lives, we get to benefit and impact. And I want you to remember that this is magic that we're creating.   Kiera Dent (14:04.364) We won't get to do this forever. So let's optimize the time that we have. Let's maximize and let's enjoy. And as always reach out if I can help you. Hello@TheDentalATeam.com As always, thanks for listening. Catch you next time on The Dental A Team podcast.

Ronald Carter likes to think of creative styling as an art form: a masterpiece, carefully crafted by imagination and passion. He fell into his career by accident as a struggling actor in need of a side hustle. Ronald was living in Seattle at the time and recalls asking a friend if she knew of anyone who was hiring, and she kindly suggested checking out Eddie Bauer. From there, his retail career took off. At Eddie Bauer, Ronald started as a greeter, and in the three years that followed, he worked his way up to designing floor plans for the corporate office and training new visual managers. He then went on to work for Nordstrom, Anthropologie and Porch. A native of the Pacific Northwest, Susan Esayian has been working in the gift industry professionally for 26 years in a variety of roles. From merchandising Kitchen-Aid mixers to buying fine tableware and even carrying a four-poster bed up a mountainside for a catalog photoshoot, Susan has done it all…and that was just in the first 10 years!Since then, Susan's kept herself immersed in the gift industry as a buyer for a hospital gift shop and merchandiser for several wholesale showrooms and retailers. For Susan, retail isn't just a job; it's a career that she's inspired by and passionate about more every day.Jessica Young has been in retail since 1993. She started out working at The Gap in college, met Michelle at Anthropologie around 20 years ago, and the rest is history. From LA to Atlanta and to Vegas, Jessica has collaborated on tons of different projects. Coming to work on the CMA project with everyone was truly a full-circle moment for Jessica. Dave Sherrier, my super supportive husband, started out in retail when he was a kid but ventured off into construction. Fast forward to today; Dave works most of our gift show setups and wholesale show rooms and does a lot of the buildouts for the retailers we work with, such as Sales Producers, Fine Lines, CMA and many more. In this recap episode, the merchandising team dives into the creative side of the CMA show, including the process and how everything came together. The CMA project came up late in the season in October, and everyone brought along their expertise as strong merchandisers to pull it all off. The group discusses the details of the displays, all the moving parts, twists and turns, and reflections on the completed project.This episode is sponsored by CMA. CMA is a leading professional sales representation group operating throughout California, Arizona, Nevada, New Mexico, Washington, Oregon, Colorado, Utah, Wyoming, Idaho, Montana, Hawaii, and Alaska. CMA understands the retail world is constantly evolving and welcomes changing trends as opportunities to bring new and exciting products, as well as tried-and-true best sellers, to retailers and their shoppers. Their professional and knowledgeable sales team confidently navigates the complexities of the gift industry to drive success for their vendors, retailers, and their business. Visit their website at CMAGifts.com.What's Inside: A recap on the creative side of the CMA projectMentioned In This Episode:Ronald Carter on InstagramJessica Young on InstagramRue Patois on InstagramRuepatois.com CMAGifts.com 

Winter-Wonderland-Feeling im Podcast! ❄️ Hanna und Zora sitzen vor traumhafter Kulisse und bringen euch wie immer kulinarische Highlights mit. Nach anfänglichen technischen Schwierigkeiten gibt's erstmal einen wohlverdienten Kaffee. Hanna erzählt von ihrem Dreh für eine Doku über das Kochen in der Steinzeit – mit offenen Feuerstellen, Höhlenküchen und echten Steinzeit-Werkzeugen. Wie es sich anfühlt, so zu kochen? Sie berichtet aus erster Hand! Währenddessen steckt Zora mitten in den Vorbereitungen für die Küchenschlacht und verrät, dass sie an ihrem neuen Kochbuch gerade mit Vollgas arbeitet. Hanna war außerdem in Clärchens Ballhaus essen und schwelgt in Erinnerungen an richtig gute Fancy Hausmannskost. Im Service gibt's eine kleine Lobhudelei auf den Airfryer – wird das Ding etwa doch unterschätzt? Außerdem sorgt der Foodtrend Agnolotti als Ravioli-Schnecke für Gesprächsstoff und Zora hat eine kreative Lösung für ihr Nudelmaschinen-Problem gefunden. Beim Dreierlei sprechen die beiden über Eigenkreationen, auf die sie besonders stolz sind – von perfektionierter Caponata bis zum selbstgemachten Tofu ist alles dabei. Und beim Feierabendbier gibt's wie immer einen Blick in die Woche: Zora geht mit ihren Geschwistern essen, steht als Jury-Mitglied bei der Küchenschlacht vor der Kamera und freut sich auf ein Pizza-Dinner mit Freund:innen. Hanna ist in Berlin unterwegs, gönnt sich ein schickes Essen, feiert eine Party und steckt dann wieder tief in der Kochbuch-Arbeit – das Cover-Shooting steht an!

Although it wasn't my favorite Super Bowl, Kendrick did put on a good performance. As for the actual game and the commercials? Eh. Super Bowl commercials used to be epic. Not this year though. The Chiefs played the worst they have ever played this season (so I've been told). The Eagles took the championship and Jalen Hurts told us that "He is going to Disneyworld." Another Simple favor has found a home. Amazon has decided to pick up the movie after there were concerns from other studios who didn't want to work with Blake Lively. We got multiple movie trailers this week, including Jurassic World Rebirth, Smurfs and Fantastic 4, all premiering in theaters this summer. Kelly Clarkson announced she is doing another Vegas residency. This time she will be at the Caesars Colosseum. Kenny Chesney has also announced a mini residency in Vegas but he will be at the Sphere. Billie Eilish launched a new fragrance, Your Turn. It is available on her website and is $90. Another product just launched in the beauty space is a new flavor of Kylie Jenner's Lip Butter. This flavor is called, Toasted Marshmallow. The Kardashians are back on Hulu with their first episode premiering last Thursday. We also just found out that Kris has put the iconic Kardashian mansion up for sale. Does anyone have $13 million they want to loan me? Chappell Roan is encouraging a disgruntled music executive to match her donation of $25,000 towards struggling artists in the music industry. KitchenAid has launched their color of the year. It is yellow and the name is called Butter. Josh Allen won NFL MVP of the year last week in a shocking turn of events. His fiancee, the one and only Hailee Steinfeld, was there to support him. And last but not least, Sabrina Carpenter is releasing a Short n Sweet deluxe album on Valentines Day.Thanks for listening!

Whirlpool Corporation, headquartered in Michigan, is behind iconic brands like Maytag, KitchenAid, JennAir and Amana. Hear from one of their top designers!Jessica McConnell, Director of CMF (Color, Material, and Finish) & Graphic Design at Whirlpool Corporation, navigates a fascinating path in designing and forecasting products that shape daily life.Whirlpool Corporation, an American multinational Fortune 500 company headquartered in Benton Charter Township, Michigan and stands as a leader in the home appliance industry. In 2023, Whirlpool reported approximately $19 billion in annual revenue, employed around 59,000 people, and operated more than 55 manufacturing and technology research centers globally. Known for its flagship Whirlpool brand, the company also markets household names like Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, and Hotpoint in Europe, alongside others.

In dieser, 75. Folge von Radio Schrebergarten sprechen wir über die Küchenmaschine von KitchenAid, losen die Gewinner des Radio Schrebergarten Adventskalender Quiz aus und sprechen über unsere Vorbereitungen auf die Saison 2025! Viel Spaß beim Hören! Ihr könnt uns unterstützen, entweder bei Patreon: https://www.patreon.com/RadioSchrebergarten oder per Banküberweisung/ Dauerauftrag. Bankdaten bitte per Mail anfordern. Stellt uns die Schreberfrage! Wir freuen uns! Bewertet und Folgt uns gerne auf Apple Podcast und Spotify oder bei Amazon Music :) Folgt uns auf Instagram und Facebook oder schickt uns Euer Feedback via Mail. -Instagram: melanie_home_: https://www.instagram.com/melanie_home_/ -radioschrebergarten: https://www.instagram.com/radioschrebergarten/ -E-Mail: radio-schrebergarten@gmx.de Unterstützung via Patreon: https://www.patreon.com/RadioSchrebergarten

Stadt und Land haben nichts gemeinsam? Weit gefehlt! Muttergefühle sind ganz nah beieinander, die Herausforderungen des Alltags hingegen nicht unbedingt.

Bex Scott welcomes guest Ruth from Periwinkle Collectibles on Instagram to the show to talk all about Federal Glass, among other things. Ruth teaches Bex some fascinating facts about Federal Glass, their patterns, which country they released certain items in, and how to spot the collectibles in the wild. Not every thrift trip can be single-minded, however, so Bex and Ruth talk about some of the other vintage items they search for and enjoy as well.  Ruth claims Pyrex collecting was her gateway into other milk glass companies, patterns, and makers, and admits that in the early days, she would find something she thought was Pyrex only to bring it home and learn it wasn't. Through those research lessons, she found that something she initially thought was Fire King was in fact Federal Glass and that sent her on a whole new collecting journey. Bex learns about the sheer number of varieties of dot colors and sets available in Federal Glass, how so many promotional items came to be made of Federal Glass, and how to differentiate Federal from other items in the wild. Join this episode to learn what Facebook Group to join for identifying Federal, what pieces are most sought-after, and exactly how many collections Ruth draws the line at maintaining. Resources discussed in this episode:Vintage Federal Glass Facebook GroupEarly American Pattern Glass Society: Federal Glass vintage patterns reference“Shield F - The Mark of Quality” by Marg Iwen, Winter 2006, The Federation of Historical Bottle CollectorsFederal Glass circus bowlsFederal Glass dots bowlsFederal Glass mushroom bowl1974 Federal Glass ad page—Contact Ruth | Periwinkle CollectiblesInstagram: @periwinklecollectiblesContact Rebecca Scott | Pyrex With Bex: Website: PyrexWithBex.comInstagram: @pyrexwithbex— TranscriptBex Scott: [00:00:02] Hey everybody, it's Bex Scott and welcome to the Pyrex with Bex podcast where, you guessed it, I talk about vintage Pyrex, but also all things vintage housewares. I'll take you on my latest thrifting adventures, talk about reselling, chat with other enthusiasts about their collections, and learn about a bunch of really awesome items from the past. Subscribe now on Apple, Spotify, or wherever you love listening to podcasts so you don't miss a beat. Hey everybody, this is Bex Scott and you are listening to the Pyrex with Bex podcast. And today I am very excited to have Ruth from Periwinkle Collectibles. Welcome back Ruth. Ruth: [00:00:41] Hi Bex, it's good to be back. Bex Scott: [00:00:44] How have you been since we last talked? Ruth: [00:00:46] Oh, it's been a great, wonderful summer. But the days are getting shorter, the leaves are starting to fall, and it's time to start thinking about collections, isn't it? Bex Scott: [00:00:57] It is. And my favorite Halloween fall season for Pyrex displays is just around the corner and I, as everybody knows, am an avid Pyrex collector. You collect Pyrex yourself, but today I'm very excited because you are going to talk to us about a different collection that you have. So maybe just kick us off and let us know what you're going to be chatting about. Ruth: [00:01:23] Sure, sure. I thought that Pyrex, at least for me, was a gateway into a lot of other milk glass companies and patterns and makers, and many of us have found something at the thrift, found something out in the wild, brought it home thinking it was Pyrex. Started doing a little bit of research. And for me, this was before Google Image and before AI put all kinds of weird things out there, but it was before Google Image, so you'd have to try and describe what you had found to figure out, well, this isn't Pyrex, because it takes a while to realize that most Pyrex pieces have Pyrex stamped on them. And so you find a pretty white bowl at the thrift store with a really cute pattern, or what you think is really cute. And I mean, now I just, I flip things over and look for the maker mark. But back then I would just go oh 2.99 and this is pretty, in the cart it goes, and I'd bring it home and I'd go, oh, I found this great Pyrex. And then I'd start looking at it and trying to figure out the pattern and oh my gosh, I realized it wasn't Pyrex. Well, then what the heck was it? Well, I found quite a few pieces that had a really large capital F in a shield and I thought, wow, I found Fire-King! And I went on, this is the days of Facebook groups being the only place to really share things. Ruth: [00:02:51] This is kind of early days of Instagram and before a lot of other social media. I remember going onto a Fire-King group and excitedly sharing what I had found. And wow, I got politely but quickly schooled that what I had found was not Fire-King, but it was Federal. And I'm like Federal? What the heck is that? So I started looking up the patterns of that and going, oh. So I mean, Federal Glass was a company that was around for, I think, around 80-ish years in the States. I think they were in Ohio. They started off making, I think it was like pressed glass in the early 1900s. They made an awful lot of depression glass. And I'll be honest, even though I lived through the 80s and 90s, I have never collected depression glass in my life. A lot of my friends were collecting depression glass during that time, but I never really got into it. It didn't, it didn't appeal to me because depression glass, that's a whole nother discussion. But Federal made a lot of depression glass. They made a lot of barware. But what I particularly really enjoy is the opal ware or the, what people call milk glass, and the pretty patterns that I thought were made by Federal. Because when I flipped the bowl or the casserole or the mug over, it had an F and a shield. But I also discovered that, well, Federal made an awful lot of milk glass or opal ware, they also sold what was called blanks to decorator companies. And so I live in Canada, and what I have learned over the years is that in particular, there was a company outside of Toronto that did a lot of decorating of Federal blanks and other Fire-King and a few other blanks too, and they were called Cutler. C U T L E R. So they, like, printed on Federal blanks. And that's kind of the main reason why the Federal glass that's found in Canada, it's a lot of different patterns. I mean, there is some overlap, but there's quite a lot of patterns that are more commonly found in Canada than in the States. Bex Scott: [00:05:19] Interesting. I am already learning things from you because I had no idea. I had heard of Cutler and I'd heard of Federal Glass, but that is very cool. Ruth: [00:05:29] Yeah, I mean Cutler, they bought blanks from other companies and they did a lot of glassware. But basically their thing was they decorated glassware. You know, they painted onto items made by other companies. So there's a lot of Federal Glass in Canada that is tourist ware, you know, mugs with city, city and town names on them and festivals and hockey teams and businesses and things like that. And of course, it exists in the States also, and Federal in the states was also making decorated milk glass and other glass items. But it explains why some patterns show up in Canada in way larger quantities. There was a gas company in Quebec, I believe it was, that gave away the circus bowls. That's a pattern that a lot of Federal collectors, or you've probably seen it too, it has like red, orange, green, blue pattern around the edge of various circus animals and circus carts and things. Well, that was a giveaway from a gas station in Quebec. Bex Scott: [00:06:41] No way. Ruth: [00:06:43] Yes way. Bex Scott: [00:06:44] I would love to get that from a gas station. Why can't we get that from gas stations now? Ruth: [00:06:48] I know. When I could, when I could afford gas in the 80s, it was Petro Can. And all we got was those ugly glasses that said every garage sale you ever go to in Canada. But this was an earlier time because I think Federal Glass was out of business by 1980, for sure. I've seen a whole bunch of different sources. Some say 77, some say 79, whatever. By 1980, they were gone. So a lot of this stuff was given away in the 60s and 70s. But that's why there's so many circus bowls in Canada, in particular in Ontario and Quebec. And maybe the company was in Ontario as well, but definitely found way more in the eastern half of Canada than the western half of Canada. Bex Scott: [00:07:31] So has that made the circus bowls more popular in the States for collectors? Ruth: [00:07:37] Yeah, yeah, that does do that because they're harder to find. And isn't that what always happens with collectors is the sought-after is the harder to find? Is that just the way we are as people? Is that just... Bex Scott: [00:07:54] Yeah. We always want what we can't have. Ruth: [00:07:56] Exactly, exactly. So it was like the circus bowls. And then there was also the dots. There's way more of them that show up. And that's in particular one of my favorite patterns, because along the way, as I was looking for Pyrex, I found a brown dot Federal mug that I thought was kind of cute. So I brought it home and started looking at how many colors does that come in? And I went, well, I'm going to see what I can find. And eight years later, 27 mugs later, I'm still finding new ones. Bex Scott: [00:08:35] That was going to be my next question. How many different dot colors does it come in? Ruth: [00:08:40] Oh boy. Well, yeah. First of all, there's two dot variations. There's one where all the dots are the same size, basically, and another where there's two sizes of dots. And then the shape of the mug, there's three variations. So the colors, I think basically it's about 6 or 8 per shape. And then on the two size dots I've only ever been able to find or hear of about 6. We have on the Facebook group, the Federal Facebook group that I belong to, which Bex is going to link in the podcast. Bex Scott: [00:09:23] Yes. And they finally just accepted me. They actually accepted me really fast. So now I can drool over all of the beautiful photos. Ruth: [00:09:30] And it's, it's, there are some books out there on Federal, but not really that concentrate on the milk glass side of it. They're more the depression glass and the pressed glass type of stuff. So in that Facebook group, there's a lot of albums in there which a lot of Canadian and American collectors have contributed to, to help with that body of knowledge and help us figure out what was Cutler. And people have actually found some Cutler catalogs as well. But to help us figure out what was the actual pattern names, because there is no official websites or books, a lot of Federal patterns have nicknames, and there's multiple nicknames for a lot of the patterns. And then we find a catalog page and realize the name is actually not at all what anyone has ever called it. Bex Scott: [00:10:22] Mm. Yeah. Kind of like Pyrex with some of the strange nicknames that the bowls get out there. Ruth: [00:10:29] Yeah, yeah. Because there was no real company information. And so people make things up, like for example, for Federal there's a - oh, there's also a dot pattern that I didn't even talk about, which most people refer to as atomic, where it's a dot with like a little kind of swirl circle around it. I mean, one, no company in the 50s or 60s or 70s - this is just one of my pet peeves - ever named anything atomic. That name is retroactive. But that aside, that pattern name is actually called Bolero. And there's catalog proof in the Federal group for anyone who wants to argue that one. Printed proof. But the dots, I don't think, ever really had a name that we found so far because they were mostly Cutler. Some were released in the States. But that explains why on the dot bowls there's five different sizes, and Federal bowls are measured, similar to how Pyrex bowls are, across the top in inches for the people who don't like to talk the Pyrex models of 401 or 402 or whatever. Some people think of them in regards to how many inches they are. But Federal there's no molds, i.e. size numbers on them. So they're always called 5 inch, 6 inch, 7, 8, 9 inch, etc. so there's basically five sizes for the regular mixing bowls. There's no Cinderella bowls, there's no space savers, there's no divideds, but there is covered casseroles. There is a few baking dishes. But anyhow, sorry, where was my brain going with that? I was talking about the differences. But that's why people, that's why there are kind of select colors for the dots in 5 to 9 inch, whereas 9 inches super rare has only been found in a couple of colors and a 5 inch in a few more colors, but the 6, 7 and 8, which were a typical 3 bowl set for Federal, came in even more colors. Ruth: [00:12:44] Like, I think there's 8 or 10 colors for every size there. So when people say, well, what was the official set? What did it look like? Well, there's only a few catalog pages showing some of those variations. And of course, over time sets have been broken up and also a lot of those bowls were sold individually. So people would buy bowls and make up their own sets. You know, they'd pick, you know, a yellow 5 inch and a pink 7 inch and et cetera, et cetera. There are a few standard color combinations that were released, and that's just for one pattern. The dots. Stories like that surround almost every pattern where Blossom Time, for instance, there are certain colors you can find all over the place in Canada, but in the States, they they have a whole other color because they're, Federal made it, the pattern, and here Cutler made the pattern. Or, like some Pyrex stuff, just certain patterns were shipped to certain parts of the country or certain, you know, Kmart bought this product line and Kresge bought this other one and The Bay... I don't think The Bay and Eaton's carried Federal because the quality of Federal is different than Pyrex. Bex Scott: [00:14:07] Mhm. I was going to say it. How do you explain it? Is it a little less in quality would you say, than Pyrex? Ruth: [00:14:14] I would say, yeah. I mean that's, that's my personal opinion, just based upon the hundreds of pieces that I've seen over the years. And what happens if you, if your Federal piece accidentally goes into the dishwasher, it deteriorates much quicker than the end of the year is the 70s and 80s Pyrex that, you know, the odd dishwasher trip doesn't usually do too much harm, but Federal, half a dozen dishwasher trips can turn the whole thing into a piece of opal. Bex Scott: [00:14:48] You'd be left with a lot of opal in your collection. Ruth: [00:14:50] Yeah, well, and Federal had released a lot of opal. Like, it's very common to find just the plain nesting bowl that's Federal at the thrift or the flea or garage sale or whatever. And it can be hard to tell whether it was released that way or whether it was dishwasher, but if it's shiny, generally it was released that way. So, I mean, I probably find 15 - 20 opal Federal bowls for every one pattern that I find, at least, if not more. And I probably have, okay, I have a few sets of 5 to 9 inch oval and some of the sizes, again, way more common to find. 6, 7 and 8 inch super common, 5 fairly common, the bigger ones a little less common because sometimes it's just what people use and they also scratch on the interior quicker, like the pattern wears off faster. The interior scratches easier. Metal mixers do a real number on them. And while there's, you know, the school of people who are like, well, you know, you got to use, do you use it? You know, always the first question out of non-collectors mouth. Do you use it? And for Federal, yeah. You know, I use it, but I carefully hand wash it and hand use a gentle linen cloth and dry it and put it back on the shelf so it retains its shine because it, 100% agree with you, it does not have the quality and also the baking durability. It doesn't have that Pyrex baking durability. But that doesn't mean, it's still beautiful. It came in a lot of really pretty pretty patterns and some that are very highly sought-after. Are you aware of any of the Federal patterns or anything that's crossed your radar that you thought was? Bex Scott: [00:16:51] I think the only ones that I really knew of were, I'd heard of the circus, the stripes, there's the dots and then the daisy ones I've seen before. Ruth: [00:17:02] Right, right, right. The daisy. And then there's also a mushroom set that's quite sought-after. Bex Scott: [00:17:09] Everybody loves anything mushroom. Ruth: [00:17:10] Yeah, but it's also, it's primary colored mushrooms. Bex Scott: [00:17:15] Okay, I like that. Ruth: [00:17:16] Yeah, yeah. So it has like the yellow, the orange. There's like kind of 5, which I know is more than actually primary colors. But it was like a yellow, orange, red, green and blue that the mushroom set also comes in, and again, a kind of a printed band around the upper edge, which is a fairly common thing for, and it was a, I believe that one was a Cutler one as well. I think that one was a Cutler one as well. There's also some sort of harlequin or diamond type patterns that some people are very fond of. I mean, it's, right now it's the bright colors that appeal to people. There's a pattern that looks like French onion that Federal actually called Bucks County. Bex Scott: [00:18:05] Hmm. Where does that name come from? Ruth: [00:18:08] No clue. No clue. You'll rarely find it online under that name unless somebody has a box. But that's what it's called. There's a couple of variations on the kind of gingham tablecloth red and white check look. Bex Scott: [00:18:25] Oh, I've seen those. Do they come in little cereal bowls? Ruth: [00:18:28] Yes, they - oh, yeah, that's true. We didn't talk about cereal bowls, which is a shape size that Pyrex didn't really-- Bex Scott: [00:18:37] -- yeah-- Ruth: [00:18:38] -- didn't really do. I mean, Fire-King did a lot of, but, and so when you find them out in the wild with that little, that little cereal bowl, which I think most people nowadays would more call it a snack bowl, but, you know, they're even smaller than 401s. They have often a band of color around them. And they're generally, when you find them, they're either Anchor Hocking/Fire-King, or they are Federal. And just a quick flip to the bottom of the bowl looking for, you know, either one of the Fire-King logos or the Anchor Hocking logo, or the infamous F, large capital F in a shield to let you know which it is. And there's some patterns that kind of look like they might be Fire-King. There's a little bit, you know, there's popular patterns, like the KitchenAid pattern that Hazel-Atlas put out, which is like the turquoise or commonly turquoise, it looks like a coffee pot and a bowl and cups and plates that go around the outer rim of the bowl of Federal did a version of that, which I think that one was the Cutler one, I can't remember. Got to look on the albums on the group, but that I've only found one of, that's a bit harder one to find as well because it's pretty, you know, Hazel-Atlas had the just turquoise. Every single bowl was turquoise. Federal, of course, always does the color variation where each size of bowl is a different color. And then there's also some black and gold patterns. There's some all gold patterns. No clear lids, the lids, the lidded casseroles always have opal lids with a fairly distinctive knob shape. Bex Scott: [00:20:28] And are the lids as hard to find in Federal as they are in Pyrex now? Ruth: [00:20:33] Oh, harder. Harder, harder. Bex Scott: [00:20:35] Oh no. Harder. Ruth: [00:20:38] Because they didn't release as many, they didn't do, like they only had, there's only a few - I'm trying to think if it's 3 or 4 covered casseroles that came with lids. And those casseroles are, some people even call them bowls because they're round with sort of a shape at the bottom that's very reminiscent of the Fire-King splash proof bowls, but it's only on half of the bowl. It's like the top, it's like they couldn't decide who to flatter with their repetition of that pattern, you know, Pyrex with the roundness or Fire-King with the splash. So it's like a hybrid between the two. That's how, I don't know really if that's what was their intent, but that's how I've always thought of them in the casseroles and then the bakeware. There's kind of an oval dish, a couple of them, but the shapes are much, much more limited, you know, which is also probably contributed to their, they were sold for less money, sold by the lower end department stores, from what I've been able to see from advertisements and such, because they weren't as durable, they scratched up faster, they broke faster. Not quite Glass Bake. Sorry, not a fan. Bex Scott: [00:21:56] That's okay. I'm not either. Ruth: [00:21:58] But you know, you look at Glass Bake sideways and it cracks, scratches. Federal at least, you know, sure, maybe it scratches as fast, but at least it's pretty. Bex Scott: [00:22:15] It is. And speaking of not being a fan, is there a pattern in Federal or a couple patterns that you would say have a resounding, like the fan base isn't there for them, they're maybe considered ugly or not as desirable? Because I know in Pyrex it's usually Old Orchard and Forest Fancy that doesn't have a lot of love. So is there anything, anything in Federal like that? Ruth: [00:22:44] There's a pattern that's kind of black, a little bit of black with some brown flowers that not too many people are fond of. There's a pattern called Bouquet that comes in a dark teal that people aren't as fond of, because there's quite a bit of it out there. Whereas actually there's one size in that pattern and color that is super desirable because they barely released any. It's weird. It's one of those things where what is it, like, Woodlawn, where there's, like tons of 401 to 403, but the 404 is hard to find. Or was it Snowflake Garland where the 401 to 403 is, you know, it's a middle of the road pattern, but the 404 is super hard to find. So therefore people like it more. There's some of that going on. There's also a gold-only pattern, I think it's called Golden Glory, that was quite common. You've probably seen it. It kind of looks like gold bushes. Bex Scott: [00:23:52] Oh yeah. Yeah, I know what you're talking about. Ruth: [00:23:54] Yeah. And it was actually released twice. So that's why there's so much of it. It was first released in the, oh, I'm trying to remember, in the late 50s. Because I'm fond of it, because it's the pattern I grew up with, it's what my mother had. Right? Bex Scott: [00:24:11] Yeah. You have the memories associated with it. Ruth: [00:24:13] Right. But the pattern itself is not very popular. And then it was rereleased again, I think in the 70s when they were trying not to go under. So there's that. The golden brown, there isn't as many brown patterns as there is in Pyrex. I mean, there isn't as many patterns, period. But some of them are just, they're just, they're cute, they're adorable. They come in a lot of variations. And heck, we live in Canada where there's actually more of it. So I, I at first would leave it behind all the time because I was like, no, no, I'm only collecting Pyrex, I'm only collecting Pyrex. And then as you collect more of something and it gets harder to find and you start looking at the other, you start, you know, because there's generally very little monogamy in glass collecting, but you just start looking, you know, at the other things available and the other patterns and bringing them home and kind of going, oh, because I remember saying to some of my friends, no, I don't. I brought this home, isn't it pretty? And they're like, didn't you say you don't collect Federal? That was like, you know, 2000. Bex Scott: [00:25:27] That sounds familiar with me, too. Yeah. Ruth: [00:25:32] And before you know it, you're collecting it. Bex Scott: [00:25:35] Yeah. I've slowed down a lot on the Pyrex collecting lately, and maybe Federal is my next new thing that I have to to collect. So I'm looking at all these bright, cheery photos, and there's one in the vintage Federal Glass Facebook group and it's of these really nice boxes. So does Federal have a box for each dish that's as nice as the Pyrex ones? Ruth: [00:26:01] I honestly don't know because there just, there hasn't, I mean, there's some boxes out there, especially for those Federal made a lot of snack sets and boxes always survived for the snack sets because they weren't an everyday use type of, I don't know if everybody in the audience is familiar with a snack set. It's kind of like a large, generally oval-ish plate with a little raised and then indented smaller circle where you would put a cup and it was made for party use where you could hold this plate with the cup that was held in place with the little glass lip on the plate with a bit of food, you know, and your tea, and still stand and chat with people and be able to, you know, yeah, lift up your... Yeah there's an adorable pattern that kind of looks like cannabis that's like black, turquoise and pink. I can't remember the exact name of it. A lot of people like that. There's one in the snack sets of Federal one I think that's like a little pastel houses that are cute. I haven't delved into the world of snack sets other than looking at them, because I draw the line at 47 collections. Bex Scott: [00:27:17] Just 47. 48 is too many. 47 is okay though. Ruth: [00:27:20] There has to be a line, right? There has to be. Bex Scott: [00:27:22] Yeah. Ruth: [00:27:23] There's also because Federal did far more promotional items. They made promotional items with images on them that today we would not find socially acceptable. Bex Scott: [00:27:39] Mhm. Mhm. Ruth: [00:27:40] Okay. For certain banks or teams that had images that were derogatory to various, and in particular Indigenous, parts of the population. Some people collect those because they say it, because it's important to acknowledge the mistakes we made in the past. And some people choose to not go there at all. You know, it's a personal, that's a personal choice. But there's, there seems to be quite a bit more of that in Federal than there, you know, I can't, I don't know if I've ever seen any Pyrex that had what we would consider to be an offensive image. Bex Scott: [00:28:25] I'm trying to think maybe some of the coffee mugs. Ruth: [00:28:28] Yeah, true. Some of the sayings. Bex Scott: [00:28:31] Mhm. But nothing out of like the patterned dishes or bowls that I can think of. Ruth: [00:28:37] Yeah. There was a full set of bowls with a black silhouette of an Indigenous person with feathers in their hair that there's a lot of controversy about. Some people, you know, really think it's great. Other people think it's offensive. That's up to the individual to make their choice. For me, luckily that was released in the States. It doesn't show up here, so I don't have to, I don't have to look at it on the shelf and go is this is too offensive to go in the cart? Because it's important to acknowledge, you know, mistakes made in the past. But I don't particularly want to take pictures of it and glorify it in any way. So there's that. There's a lot of, you know, the office culture mugs. You know, what was acceptable to have on a mug in the 70s is often not acceptable today, thank goodness. Bex Scott: [00:29:40] Yes. Ruth: [00:29:41] A lot of, a lot of tourist ware and things like that. And a lot of glassware. There's glass canisters that Federal made that a lot of people misidentify as other companies. They call, the Federal company called them, I was going to say store-and-go, but I don't know if that's quite the right color. They came, they looked very similar to the Atterbury Scroll pattern that, I don't know. Are you familiar with any of this? Bex Scott: [00:30:13] I don't think so. I'm gonna have to look them up because I really like canisters. Ruth: [00:30:17] Yeah. So there were glass canisters with glass lids that had a plastic gasket. Not just all around the lip, but across the bottom as well. They came, Federal released them in oh, I think amber, clear, turquoise, and a kind of aurora borealis finish. I hunted for years to find every single color. They came in a bunch of shapes as well. I think an avocado green maybe is, no, I don't think Federals came in avocado green. Part of the problem is they look very, very similar to another company's gloss. So there's a lot of, and they're, none of them are stamped, but there is catalog showing Federal as hey, you know we make this. Because they made a lot of pressed glass in their history. Bex Scott: [00:31:15] That makes it tricky to identify then. You definitely need to find that catalog to make sure you have the legitimate piece. Ruth: [00:31:23] It's in the album, it's in the albums on the group. But so I think it's by color that you can tell from what company is what company. I just, I'm just trying to think what colors I have in my personal collection, because I tried hard to just find the Federal ones, which are easier to find here in Canada than other places. Bex Scott: [00:31:45] Yeah, that's another thing I'm going to add to my list then to search for in the stores. I'm sure it's not easy to find though. Ruth: [00:31:52] The those those plastic gaskets just didn't hold up like the... Bex Scott: [00:31:56] Yeah. Ruth: [00:31:57] Like the beautiful ground glass stoppers and edges on the Belgium canisters. You know, the bubble top, Belgium canisters that we all like or the Takahashi glass canisters with the ground edges. I have a little, I think that's collection 42. Bex Scott: [00:32:22] I love that. I'm going to go and count my collections now. Ruth: [00:32:26] I'm joking. And then I'm thinking, wait, am I really? Bex Scott: [00:32:31] Like I'm not actually. Ruth: [00:32:35] From Federal I always think, no, I have everything I want and then I find or a friend finds and they go, do you have the 5 inch solid colored bowl in, you know, and they name a color. And I look at my list and I go, dang, I have the other 5 colors. I don't have that one. Yeah. So I now, for Federal, I keep a list of the things that I don't have because it's easier than keeping a list of the things I do have. Bex Scott: [00:33:07] Mhm. That's a smart way to do it. Ruth: [00:33:09] Yeah. Because recently, fairly recently I found a 9 inch dot nesting bowl in turquoise. If it was in the Pyrex world it would almost be called rare. Definitely hard to find. And there's, there hasn't been a lot of them. And that's one that I actually, someone in Alberta had found it and I actually, yeah, coughed up and had to make that one mine. Bex Scott: [00:33:41] Yeah you invested in it. Ruth: [00:33:43] I invested. Yeah. That's the right way up. I really wanted it because I had the 5, 6, 7 and 8 in that color. So it just it had to be mine. But the vast majority of the Federal pieces I have are, I'd say 95% of them are from Canada, and 85% of them I found, I found locally or, you know, friends found locally because I have a lot of friends that collect locally. And what do we do? We find for each other and we trade. Right? Bex Scott: [00:34:19] That's the fun part of it. Making friends and finding things for each other and buying and trading. And that's what makes this whole addiction or hobby or however you want to explain it or justify it, that's what makes it fun. Ruth: [00:34:37] Serotonin is important. Bex Scott: [00:34:39] Yeah. Yeah. Ruth: [00:34:41] Definitely. It's almost more fun to find something that someone else has been looking for. Bex Scott: [00:34:48] Exactly. Yeah. You can score their holy grail. Ruth: [00:34:53] Yeah, yeah. Speaking of holy grails, beside the 9 inch turquoise that I was so happy to add to my collection, I actually found the batter bowl, a dot, red dot batter bowl. The white ones are a little bit more common for Federal, but I found a dot batter bowl at the thrift store. Bex Scott: [00:35:12] Oh wow. Ruth: [00:35:13] Last year or the year before? It was two years ago. Yeah, definitely two years ago, because I happened to be at a whole opposite end of the city than I normally am for an appointment and went, oh man, I have, I'm on my lunch still - wink wink - and I have time to... That's okay. I'm retired now, it doesn't matter. I was rushing back to the, rushing back to work and went, oh man, I'm driving right by this thrift store I never get to. Quickly swung in, raced up and down a few aisles and there it was for 4.99. Bex Scott: [00:35:50] Oh my gosh. Ruth: [00:35:51] And I went, the thrift gods were looking out today. Bex Scott: [00:35:54] The rays of sunshine came down into the store. It was right there. And they were singing. And yeah, I can see it. Ruth: [00:36:03] Angels sing. Bex Scott: [00:36:05] Yeah. Ruth: [00:36:09] That's the feeling when you find something you've been looking for on the thrift store shelf. Bex Scott: [00:36:15] Yeah. You start to float and everything is just perfect. That's exactly how I feel. Ruth: [00:36:21] You hug it to yourself. Bex Scott: [00:36:23] Yeah. Ruth: [00:36:26] Do you have a cart? You put it in the cart, you put your coat over it. Bex Scott: [00:36:29] Yes. Yeah. Nobody else can see that because they will try and steal it. Ruth: [00:36:35] Sadly, yes. Absolutely. And it doesn't matter how badly you have to go to the washroom, you do not leave your cart outside of the washroom with the precious item in it. Bex Scott: [00:36:46] Well, on that cheerful note. I have learned a ton today about Federal Glass, and I think I'm going to have to have you back for another episode to teach me more about Federal and all of these other 47 collections that you have. But thank you so much for giving me all your knowledge today. I know it's just the tip of the iceberg, but I have to make sure that everybody joins that vintage Federal Glass group. We'll put that in the show notes, and then make sure you follow Ruth at Periwinkle Collectibles on Instagram as well. Ruth: [00:37:23] Thanks, Bex. It's been a pleasure. Bex Scott: [00:37:25] Thanks so much for joining me, Ruth. 

Pepper was sick today so thank you Megan for stepping up and making sure our St. Nicky Nicky Nine Doors still happened. It turned out to be super cute. We surprised a neighbourhood angel, Hazel, with a brand new KitchenAid mixer so she doesn't have to make all the baking she shares with the community by hand anymore. You NEED to hear how damn cute Hazel is, especially when she sings for us. MERRY CHRISTMAS!

This week we are at The Cake and bake Show. We interviewed Matty Edgell (GBBO 2023 winner), Farley Berry from Lady Berry Cupcakes, Eric Lanlard, KitchenAid, Amy from Sweet Stamps and David from The Happy Pear. It was a great show this year with lots to see on the demonstration stages - including us!! If you would like to listen to The Bigger Slice of the episode sign up to our Patreon membership: https://www.patreon.com/c/thebusinessofcakemakingpodcast/membership  

Jetzt zum Live-Podcast am 4. Dezember in München anmelden: https://forms.gle/jJfFTRCTuYrzbtDn6. 12 Monate PRIME+ Broker kostenlos nutzen? Schaut für weitere Infos & Konditionen einfach bei www.scalable.capital vorbei. ACHTUNG: Das Angebot gilt nur bis zum 02. Dezember. Aktien + Whatsapp = Hier anmelden. Lieber als Newsletter? Geht auch. Das Buch zum Podcast? Jetzt lesen. Trump will einen Impfstoffgegner als Gesundheitsminister. Finden Pharma-Aktien nicht lustig. Das Übernahmeangebot für Evotec fanden Investoren umso lustiger, genau wie den NASDAQ-Wechsel von Palantir. Außerdem hat Buffett Pizza & Pools statt Äpfeln & Banken. Whirlpool (WKN: 856331) hat einen deutschen CEO, Marken wie KitchenAid oder Bauknecht und vor allem eine Trump-Vorgeschichte, die Zoll-Hoffnung macht. Sinkende Soja- und Mais-Preise. Steigende Fleisch-Nachfrage. Zölle von Trump. Bei BRF (WKN: A0N9BM), JBS (WKN: A0Q68W) und Marfrig (WKN: A1C6AM) läuft. Diesen Podcast vom 18.11.2024, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

Are you ready to dive into the world of captivating storytelling and authentic connection? Look no further than Tess Masters, the host of the incredible podcast "It Has to Be Me." In this Behind-The-Mic interview, Tess shares her secrets to creating a podcast that truly resonates with listeners, from her meticulous preparation process to the power of intuition in the interview room. Prepare to be inspired as Tess unveils the driving force behind her podcast's name and how it has become a mantra for living a life of purpose and passion. Discover the art of storyboarding and the importance of creating a safe space for guests to open up, all while learning how Tess seamlessly integrates her podcast into her thriving health and wellness empire. Get ready to be empowered and ready to take your own "it has to be me" moment.Don't miss:The power of finding a podcast concept that deeply resonates with youTess's strategic approach to pre-interview research and preparationThe balance between structure and spontaneity in conducting engaging interviewsLeveraging podcasting to build community and turn cold leads into warm onesEmbracing the vulnerability and growth that comes with the podcasting journeyAbout Tess Masters:Tess Masters is an actor, presenter, coach, speaker, podcaster, cook, and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend published by Penguin Random House. You can find hundreds of easy recipes at theblendergirl.com.Through The Decadent Detox® and Skinny60® health programs that she created, Tess and her team of dietitians have helped over 30,000 people get healthy using science-based food and lifestyle strategies. The “Good, Better, or Best, Not Perfect” philosophy of the programs encourages participants to empower themselves in all parts of their lives to find a balance of self-care and fun! Tess and her health tips and recipes have been featured in the L.A Times, Washington Post, InStyle, Real Simple, Prevention, Shape, Glamour, Clean Eating, Yoga Journal, Vegetarian Times, Yahoo Living, the Today show, Fox, Home & Family, and many other media outlets.As a spokesperson, presenter, and recipe developer, Tess has collaborated with many brands including KitchenAid, Vitamix, Williams-Sonoma, Four Seasons, Whole Foods Market, Sprouts Farmers Market, Silk, So Delicious, and many others.Tess has a passion for sharing stories that inspire people to go after what they want. On her podcast, It Has To Be Me, she interviews trailblazers about how they take action on the things they're dreaming about.Main Website: https://tessmasters.com/The Blender Girl Food Blog: https://www.theblendergirl.com/It Has To Be Me podcast: https://ithastobeme.com/Skinny60® Health Programs: https://www.skinny60.com/The Decadent Detox Cleanses: https://www.thedecadentdetox.com/SOCIAL MEDIA:Facebook: https://www.facebook.com/theblendergirl/Instagram: https://www.instagram.com/theblendergirl/X : https://twitter.com/theblendergirlYouTube: https://www.youtube.com/user/theblendergirlLinkedIn: https://www.linkedin.com/in/tessmasters/Pinterest: https://www.pinterest.com.au/theblendergirl/COOKBOOKS:The Blender Girl: https://www.amazon.com/Blender-Girl-Super-Healthy-Drinks-100-Gluten-Free/dp/1607746433/The Blender Girl Smoothies: https://www.amazon.com/Blender-Girl-Smoothies-Gluten-Free-Paleo-Friendly/dp/1607748932/The Perfect Blend:

Have you ever wondered if it's truly possible to turn a passion for baking into a thriving digital business? Join us as we explore the transformative journey of Kylie Barker, the visionary behind Tism Treats, who did just that. Transitioning from a traditional bakery setup to selling digital recipes online, Kylie shares her innovative approach to overcoming the skepticism of paid content in a digital age swamped with free alternatives. Discover how her curiosity-driven marketing on Instagram became the catalyst for her success in reaching over 62,000 followers.Our conversation takes a poignant turn as we discuss how an unexpected personal loss led to an inspiring tale of resilience and entrepreneurship. Using a stimulus check to purchase a KitchenAid mixer, Kylie rebuilt her life and brand amidst financial strains and the global pandemic. Her story is a testament to the power of baking as a healing tool and the strategic decision to use a Stand Store to simplify her business operations without the need for a full-blown website. Her journey offers hope and motivation for anyone facing life's challenges.We also celebrate the art of balancing entrepreneurship with motherhood, highlighting Kylie's personal experiences raising a son with autism. This experience has deeply shaped her perspective and determination, allowing her to craft compelling content that captivates and connects with her audience. Through her story, we are reminded that life's setbacks can be transformative, turning obstacles into opportunities for growth. Tune in to be inspired by Kylie's journey and join our community on Instagram to share your thoughts and feedback as we empower each other in our entrepreneurial endeavors.Connect with Kylie:Website: https://tismtreats.shop/ https://stan.store/tismtreatsbyk Instagram: https://www.instagram.com/tismtreats/ Camille's Website: https://camillewalker.co/call-me-ceo-podcast/ Connect with Camille Walker:Follow Camille on Instagram: www.instagram.com/CamilleWalker.coFollow Call Me CEO on Instagram: www.instagram.com/callmeceopodcast

Nothing screams cozy quite like fresh baked bread. And with a quality sourdough starter bread baking is actually super easy. That's because a mature starter is "alive" and will work its way into all of the dough in comes in contact with. Which is why in Scripture leaven to likened to sin.Listen in for a quick look at the Feast of Unleavened Bread in Leviticus 23 and a tutorial on no frills baking with sourdough. ****Kira's super basic sourdough recipe:Pull your recently fed starter out of the fridge (as long as mine has been fed within a week its good to go!)Add 3-3.5 cups of King Arthur bread flour, half a cup of starter, a teaspoon of salt, and a cup of warm water to your Kitchen Aid with the bread hook attached. Feed your remaining starter equal parts flour and water (usually a cup to half a cup of each. Make sure to either weigh or pack your flour down). Leave on your counter until doubled in size. Then pop back in the fridge for next time.)For the bread, turn the Kitchen Aid on to medium speed for about 5 minutes until everything is combined and your dough is somewhat soft.Cover bread for between 5-9 hours.Place in a dutch oven on parchment paper and bake in oven at 425 for about 25-30 minutes with lid on.Take lid off and bake until golden brown and delicious (20-25 minutes)Let rest for a bit and serve! Magic!Kira's Italian Inspired Coconut Soup (Gluten and Dairy Free!)Mild Italian sausage Carrots Onions Garlic Potatoes Can of coconut soup Can of tomatoes Peas MushroomsSimmer the above ingredients on medium heat in the order listed until delicious. 

Meet Melissa and Sacha Leclair, the dynamic duo behind LD Cabin, an awe-inspiring modern cabin retreat nestled in the stunning mountains of Mont-Tremblant, Quebec. In this episode, Melissa and Sacha share the inspiring journey of how they transformed their love for design and nature into a hospitality brand that allows guests to experience relaxation in its purest form. Melissa, Sacha, and I discuss: The story of how their personal escapism adventures led to building LD Cabin. The wild twists during construction, including accidentally designing for the wrong lot and powering the entire build with a generator for a year. How Instagram and their design aesthetic have played a pivotal role in shaping the cabin's brand, turning their followers into an active, engaged community that helped influence decisions during the build. The unique partnerships that brought the cabin to life, with everything from custom-built cornhole boards to brand collaborations with KitchenAid and Blackwood Siding. Tune in to hear Melissa and Sacha's thoughtful approach to designing experiences that not only captivate guests but also immerse them in nature, inspiring repeat visits and creating lasting memories. If you're passionate about unique stays, design, and creating unforgettable guest experiences, this episode is packed with ideas and insights that will leave you inspired. Book a stay at LD Cabin Follow Melissa and Sacha on Instagram Follow LD Cabin on Instagram  This episode is brought to you by Enso Connect: My new friends at Enso Connect have created a tool that's putting AI to work in a way that's saving hospitality pros countless hours every week. Here's how it works: Enso Connect's Guest Messaging Insights tool dives into your guest messages across all booking platforms. Using AI, it analyzes these interactions and pulls out hidden opportunities that you might be missing. And the best part? It's FREE, and you'll get your personalized report in just 72 hours. Here's what this AI-powered report will do for you: Analyze your message volume so you can see exactly where your time is going. Break down common guest questions, giving you the info you need to improve your property listings and FAQs. Provide sentiment analysis to understand how guests feel and spot potential issues before they escalate. Offer personalized recommendations that highlight upselling opportunities you might have overlooked, allowing you to tailor your services more effectively. Get the report  This episode is also brought to you by Hudson Creative Studio: This episode is brought to you by Hudson Creative Studio — the leading web design agency for vacation rental managers.  Hudson Creative  is offering a special deal for Behind the Stays listeners. When you mention Behind the Stays during your discovery call, you'll get 10% off any service level option. If you're serious about taking your hospitality brand to the next level, head over to HudsonCreativeStudio.com/behindthestays. Trust me, Eli and his team will make your website something truly special.  And don't forget to listen to our series, "Unlocking the Secrets of Successful Hospitality Websites," which we'll link in the show notes below, for a deep dive into what makes these guys the best in the biz. About the Show Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.   

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Murat Genc, Global Chief Technology and Digital Officer at Whirlpool Corporation. With a career spanning nearly two decades at Procter & Gamble before transitioning to Whirlpool, Genc reflects on the challenges and growth he experienced while shifting from the consumer packaged goods (CPG) sector to the world of durable appliances. He shares how his leadership approach evolved and how his reliance on team collaboration and reverse mentoring has helped him keep his finger on the pulse of the organization.Genc delves into the complexities of marketing products with extended lifecycles, like Whirlpool's iconic KitchenAid mixers, compared to the faster-paced, repeat-purchase models of CPG. He explains how Whirlpool navigates this difference by focusing on the lifetime value of their customers through digital services, subscriptions, and connected technology. Genc also highlights the importance of IoT integration in appliances, giving Whirlpool real-time insights into product usage and consumer behavior to continually refine their product development and marketing strategies.The conversation takes a deeper dive into breaking down silos between marketing, tech, and R&D functions at Whirlpool. Genc shares his thoughts on bridging these gaps, drawing from his experiences at P&G and his philosophy of cross-functional collaboration. As the conversation concludes, Genc opens up about the bravest moment of his life—overcoming a personal health challenge and how it shaped his professional and personal outlook.Key Takeaways:Leadership evolution: From reverse mentoring to navigating a new industry.How IoT and real-time consumer insights shape product innovation at Whirlpool.The importance of breaking down silos between marketing and technology for a holistic business approach. Hosted on Acast. See acast.com/privacy for more information.

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Murat Genc, Global Chief Technology and Digital Officer at Whirlpool Corporation. With a career spanning nearly two decades at Procter & Gamble before transitioning to Whirlpool, Genc reflects on the challenges and growth he experienced while shifting from the consumer packaged goods (CPG) sector to the world of durable appliances. He shares how his leadership approach evolved and how his reliance on team collaboration and reverse mentoring has helped him keep his finger on the pulse of the organization.Genc delves into the complexities of marketing products with extended lifecycles, like Whirlpool's iconic KitchenAid mixers, compared to the faster-paced, repeat-purchase models of CPG. He explains how Whirlpool navigates this difference by focusing on the lifetime value of their customers through digital services, subscriptions, and connected technology. Genc also highlights the importance of IoT integration in appliances, giving Whirlpool real-time insights into product usage and consumer behavior to continually refine their product development and marketing strategies.The conversation takes a deeper dive into breaking down silos between marketing, tech, and R&D functions at Whirlpool. Genc shares his thoughts on bridging these gaps, drawing from his experiences at P&G and his philosophy of cross-functional collaboration. As the conversation concludes, Genc opens up about the bravest moment of his life—overcoming a personal health challenge and how it shaped his professional and personal outlook.Key Takeaways:Leadership evolution: From reverse mentoring to navigating a new industry.How IoT and real-time consumer insights shape product innovation at Whirlpool.The importance of breaking down silos between marketing and technology for a holistic business approach. Hosted on Acast. See acast.com/privacy for more information.

This week's episode is sponsored by @salesproducersinc, a progressive business to business company representing Gift, Lifestyle, Fashion, Personal Care, & Kids lines selling to retail stores with a mission to create long-lasting, profitable relationships by adding significant value to our Customer, Vendor, and Team partners. For more information, check out their social media or website www.salesproducersinc.comSusan Esayian is a native of the Pacific Northwest, and she's been working in the gift industry professionally for 26 years in a variety of roles. From merchandising Kitchen-Aid mixers, buying fine tableware and even carrying a four-poster bed up a mountainside for a catalog photoshoot... and that was just in the first 10 years! Since then, she's kept herself immersed in the gift industry as a buyer for a hospital gift shop and merchandiser for several wholesale showrooms and retailers. Retail is not just a job for Susan, but a career that she's inspired by and passionate about more every day.Fabian Navejas was born and raised in LA and is a self-taught creative leader and a bona fide retail nerd. With more than 25 years of multi-unit management experience in the retail home furnishings industry, he still feels he's in the beginning stages of his career. Currently, Fabian is a gift merchandiser and buyer for A.C. Vroman's, Inc., one of the oldest independent bookstores in the country, is 128 years old. A.C. Vroman's operates two bookstores in the Pasadena area and owns Book Soup in West Hollywood, CA, another independent bookstore founded in 1975.In addition to working at A.C. Vromans, Fabian, is also the founder of Onederkam.com, which is a small eCommerce gift and home accessories store. He also occasionally works on a variety of TV productions, doing everything from set dressing to working in the props department to being a shopper for the artdepartment. Fabian also worked at IKEA North America in several markets and as a district manager for  Z Gallerie.Eric Velez is a confident, competent, and imaginative interior designer with extensive experience in residential and commercial spaces ranging from 300k to 2m. With an excellent commercial approach to solving problems, Eric has a proven ability to create fresh solutions for the renovation of interior spaces or new construction.During his journey as an interior designer for the past 8 years, Eric has succeeded in all design projects, no matter how large or small. He believes that by having a broad understanding of people's living situations and needs in their everyday lives at home, you're able to design great solutions.In this merchandiser roundtable, we're chatting live from Las Vegas and digging into what everyone's working on. We also talk about how retail is a business of relationships and how interacting with others live at a show enhances the whole experience. Our roundtable discussion also includes a little about how each guest built their career and some really funny stories along the way!What's Inside:A roundtable discussion on the world of retail and merchandisingThe value of the live-show experienceHow each member started and grew their career Mentioned In This Episode:Susan Esayian on InstagramOnederkam WebsiteOnederkam on InstagramEric Velez on Instagram

●YouTube影片● https://voh.psee.ly/6599ry ●FB粉專影片 ● https://voh.pse.is/6599sk 本集主題：廖楷平的俬房甜點鋪 訪問：廖楷平 內容簡介： Q：為何本書取名叫作《廖楷平的俬房甜點鋪》？ A：稱作「俬房」，是因為這是他人效仿不來的獨一無二。 本書收錄7大類35道精選俬房甜點，同時也收藏6種不同的經典奶油內餡作法，精美且鉅細靡遺的圖文紀錄，無一不是廖楷平老師歷經多年的經驗積累，加上自身不斷地進修學習所研發而出結晶，本書將老師對於甜點的澎湃情感加諸於文字，文字的背後是心血，也是他人難以取代的珍貴回憶。 【7大類精選俬房甜點】 ◆戚風蛋糕類—抹茶戚風蛋糕捲：蓬鬆軟嫩的抹茶蛋糕，佐以口感綿密、質地滑順的鮮奶油香緹，讓人捲入其中難以自拔的絕妙滋味。 ◆乳沫蛋糕類—古早味牛粒：一口咬下小巧可愛的古早味牛粒，義式奶油餡的味道隨即傾瀉而出，一瞬間就將淪陷於超過六十年的臺式經典美味。 ◆磅蛋糕類—巧克力核桃磅蛋糕：表面蓋滿草莓與巧克力幕斯，高雅沉穩的外表之下蘊含巧克力的濃醇與核桃的天然果木香，濃厚與清甜交織，共同譜出充滿張力的磅蛋糕交響曲。 ◆起士蛋糕類—檸檬起士蛋糕：酸甜清爽的檸檬×濃郁滑順的起士蛋糕×酥脆的餅乾底，清新脫俗的口感絕對是必不可少的夏季盛品。 ◆常溫燒菓子類—法式核桃菓子燒：菓子燒的紋理有著山稜一般的脈絡，在樸實的外表之下順著層次探索，越深入了解越會情不自禁地被它厚實堅韌的內在吸引。 ◆餅乾類—辣味乳酪餅：酥鬆的餅乾口感搭配香濃醇厚的的乳酪香，搭配後勁十足的嗆辣涮嘴口感讓人一吃就上癮。 ◆點心類—經典水果塔：厚實的塔皮包覆濃郁的卡士達與杏仁餡，表面擺滿豐富多樣的水果，在華麗的金箔點綴下，絕對是每次宴會萬眾矚目的焦點。 【基本鮮奶油內餡作法】 本書除了7大類35道甜點的配方與作法外，同時也收錄6種不同的基本鮮奶油內餡作法，讓讀者在製作點心時，可以自由搭配喜歡的內餡加入糕點之中，不再只是死板地按部就班、隨書照做，而是發揮創意，組合出屬於自己獨一無二的「俬房甜點」！ 【拆分解構：麵糊×蛋白】 在製作糕點的過程當中，往往對於麵糊、蛋白的狀態辨識毫無頭緒，導致在製作過程時常出差錯。而本書聽見了大家的心聲，特別收錄了麵糊與蛋白的狀態辨別，讓讀者能在製作過程中途遇到問題時，馬上就能參照的圖文解說，大幅降低失敗的機率，並省去實驗的冤枉時間。 廖老師在埋首製作甜點時，身旁的人總會被老師的認真與執著感染，並深刻地體會到他對於點心的熱愛以及重視。本書將老師對於甜點的情感化做文字，希望讀者在閱讀本書時，能夠感受到相同的心情，找到對於烘焙的初衷、純粹與樸實，並與廖老師一同進入夢幻的甜點世界，享受味覺與視覺兼具的美味饗宴！ 作者簡介：廖楷平Gavin 生於1981年，出生於臺中，畢業於國立高雄餐旅學院烘焙管理系，擁有總計16年的西點麵包店、飯店點心房的工作經驗，與烘焙教學約12年資歷，為甜點生涯奠定了堅實的基礎。 烘焙相關證照： 西點麵包烘焙乙級 麵包丙級 餅乾丙級 中式點心丙級 經歷： * 俬房甜點鋪 主廚 * 臺南晶英酒店點心房 主廚 * 臺南遠東香格里拉酒店 副主廚 * 臺中永豐棧酒店 領班 * 臺中向陽房向陽房專業烘焙 * 臺中長榮桂冠酒店 * 南臺科技大學餐飲系協同教學業師 * 臺南家齊女中協同教學業師 * 臺南崑山科技大學餐飲管理廚藝系 兼任教師 * 臺中明台高中烘焙社團指導老師 * 全臺各大烘焙教室專業講師 獎項： * 2017農糧署父親節米蛋糕南區 冠軍 * 2017農糧署父親節米蛋糕全國 優勝 * 2018農糧署米蛋糕伴手禮全國 冠軍 * 2020 KitchenAid第一屆夢想杯烘焙賽職業組 冠軍 * 2021全國特色米糧烘焙精品 獲選 擅長甜點： 各類常溫蛋糕、慕斯、巧克力、中式點心等等 作者粉絲頁： 廖楷平的俬房甜點鋪 出版社： 優品文化 粉絲頁： 上優文化 #李基銘#李基銘主持人#fb新鮮事#生活有意思#快樂玩童軍 #廣播之神#廣播之神李基銘#漢聲廣播電台 YouTube頻道，可以收看 https://goo.gl/IQXvzd podcast平台，可以收聽 SoundOn　https://bit.ly/3oXSlmF Spotify　https://spoti.fi/2TXxH7V Apple　https://apple.co/2I7NYVc Google　https://bit.ly/2GykvmH KKBOX　https://bit.ly/2JlI3wC Firstory　https://bit.ly/3lCHDPi 請支持粉絲頁 李基銘主持人粉絲頁：  / voh.lee  李基銘的影音頻道粉絲頁：  / voh.video  廣播之神李基銘：  / voh.god  Fb新鮮事新聞報粉絲頁：  / voh.fbnews  漢聲廣播電台「快樂玩童軍」節目粉絲頁：  / voh.scout  -- Hosting provided by SoundOn

Jerry Price talks about the Community Showcase and the great things fan had a chance to experience while at the KitchenAid Senior PGA Championship. See omnystudio.com/listener for privacy information.

Sarah Spoonholtz from Southwest Michigan Regional Chamber and part of the Community and Information committee talks about the impact of having a major championship at Harbor Shore and in Southwest Michigan. See omnystudio.com/listener for privacy information.

John Proos joins Jonny & Ken at the KitchenAid Senior PGA Championship about not only the impact of having over 1000 volunteers but how this course has transformed Southwest Michigan for the better. The Volunteer Award has a special place in his heart as it is named after his father who served as a volunteer at this championship for many years. See omnystudio.com/listener for privacy information.

A great week at Harbor Shores for the KitchenAid Senior PGA Championship. Chris Covelli is the Resident Chef for KitchenAid and along with Brett Wagner they are doing cooking demos throughout the weekend! See omnystudio.com/listener for privacy information.

Rob Cleveland from Cornerstone Alliance talks about the impact that having a world class golf course like Harbor Shores in Southwest Michigan and what they are doing during the KitchenAid Senior PGA Championship! See omnystudio.com/listener for privacy information.

A great week at Harbor Shores for the KitchenAid Senior PGA Championship. Pat Moody stopped by to talk about what he is doing this year as a volunteer. Pat has had a chance to volunteer at every Championship at Harbor Shores. See omnystudio.com/listener for privacy information.

What to expect when you come to the KitchenAid Senior PGA Championship, Anthony Pastrick talks about about the cool things they are doing throughout the course this weekend at Harbor Shores. See omnystudio.com/listener for privacy information.

In this episode of the Get Rich Education podcast, host Keith Weinhold explores the current state of home pricing and the housing market.  He examines whether homes are overpriced or underpriced by comparing them to historical values, gold, and bitcoin, and discusses the influence of inflation and financing on affordability.  The episode features insights from Danielle Hale, chief economist at realtor.com, on the challenges for young homebuyers, housing supply issues, and mortgage rate effects.  The conversation also covers the build-to-rent trend, investment strategies, and the importance of increasing housing construction.  Weinhold concludes by offering free coaching for building real estate portfolios. Resources mentioned: For access to properties or free help with a GRE Investment Coach, start here: GREmarketplace.com Get mortgage loans for investment property: RidgeLendingGroup.com or call 855-74-RIDGE  or e-mail: info@RidgeLendingGroup.com Invest with Freedom Family Investments.  You get paid first: Text FAMILY to 66866 For advertising inquiries, visit: GetRichEducation.com/ad Will you please leave a review for the show? I'd be grateful. Search “how to leave an Apple Podcasts review”  Top Properties & Providers: GREmarketplace.com GRE Free Investment Coaching: GREmarketplace.com/Coach Best Financial Education: GetRichEducation.com Get our wealth-building newsletter free— text ‘GRE' to 66866 Our YouTube Channel: www.youtube.com/c/GetRichEducation Follow us on Instagram: @getricheducation Keith's personal Instagram: @keithweinhold   Complete episode transcript:   Welcome to GRE! I'm your host, Keith Weinhold. Home Prices Aren't Really Up! Brace yourself. A mic drop moment on real estate costs is coming.  It's an unmasking - a reality check on property prices. Are homes actually still priced too LOW today? How could that POSSIBLY be true at all? On Get Rich Education. _____________   Welcome to GRE! From Belgrade, Serbia to Belleville, Illinois and across 188 nations worldwide. I'm Keith Weinhold and you're listening to Episode 501 of Get Rich Education.   We'll get to “Are homes overpriced or underpriced today?” shortly.    But understand this…   I successfully acquired something at a young age. And you can too. That thing that I successfully got ahold of was not millions of dollars… because I came from average means.   What I intentionally and successfully acquired was millions of dollars in debt.   Yes, obtaining millions in debt from a young age… is what led to me quitting my day job while I was young enough to enjoy it.   You, the longtime listener, COMPLETELY understand and appreciate what I just said. If you're a newer listener, that sounds unusual or even irresponsible. Well, come along for the ride.    Also, a layperson - or a newer listener - would respond with, “No one talks that way, thinks that way, or does that.” - taking out millions in debt and calling THAT aspirational.   But using that debt as leverage is how you ethically take funds from the big banks - take Chase Bank's money, take Bank of America's money, take Wells Fargo's money - learn how to use it, be a responsible steward of the funds, provide good housing for people and prosper.    That means you get the return on both your down payment - and the entire amount that you borrowed from those banks. That all goes to you. And both your tenants and inflation pay the debt back - not you.   Look, I know one person. I personally know a guy - Greg. Greg makes $80K a year from his day job. Good guy, married guy, one kid.    And his NW increased by $2M just in the COVID run-up. He has a modest salary but his NW is up $2M just since 2020.   First of all, do you think that any of Greg's co-workers experienced that effect? No, he's really going down my path. You soon get unrelatable to co-workers and even some of your peers.   Well, what makes it possible for a good family guy - or anybody - to go from a middling salary to obtaining life-changing wealth?    It takes leverage. He borrowed for bank loans. That way, he could acquire 5x as much property than if he paid all cash for his rental properties.    That way, he had 5x as MANY properties… and properties all appreciate at the same rate regardless of how much equity you have in them.    See, if he had paid all cash, he'd only have a $400K capital gain. Not bad, but $2M is life-changing. Thanks to leverage.   Everyday people obtain life-changing wealth this way. It's so substantial… that it won't only affect Greg's life. If he continues on this way, it'll take care of his children, grandchildren, and great grandchildren.    And you know, maybe this is why, one of the most recurrent guests we've had here in the history of this GRE, Ken McElroy, he says:   “The best investment in RE is the one that appreciates the most, not the one that cash flows the most.” That's Ken McElroy. And now you can see why he says that.   Leveraged appreciation creates wealth the fastest. Cash flow is important and it CAN boost wealth but that happens more slowly. Principal paydown doesn't create it - it enhances it… and it's the same with tax benefits.   Deferring your tax on a 1031 means that you can re-leverage a greater amount.   Low interest rates also don't create wealth. In fact, I bought my first ever income property with a 6⅜% mortgage rate and my second income property with a 7⅝% rate - that second one had interest-only payments.    But I borrowed the maximum amount that I could without OVERleveraging. Overleverage means losing control of the mortgage and operating expenses.   The lesson here is… get the leverage.   And… case in point. Here we go…   Speaking of appreciation, the LATEST Case-Shiller Home Price Index figure came in. The US currently has… 6.4% YOY home price appreciation. Now, their index is only based on 20 cities but that gives you a pretty good idea.    In fact, that is the fastest rate of increase since 2022.   Now, if you've let equity build up in your properties to the point that they're half paid off, you had 2x leverage, meaning the 6.4% appreciation just gave you a 12.8% leveraged return on your skin in the game.   And, of course, if you leveraged with a 20% down payment a year ago, that 6.4% means that you just got a 32% return.   And as we know, these returns I just told you about are from one of just one of FIVE ways that you're expected to be paid simultaneously.   But yeah, a 6.4% higher is merely a DOLLAR-DENOMINATED price. That's what that is. Why do I say that carefully?    Well, there are a few reasons that home prices are 6.4% higher - inflation from dollar printing could be why, the value - not price - but some properties have a greater VALUE, distinctly separate from inflation.   What's the distinction there - how does this happen? What's one difference between an INFLATED price and a greater value?    Well, say that a local economy is hot because there are more high-paying jobs there now than there were last year - say an influx of medical jobs or AI jobs or chipmaking jobs.    Well, even absent inflation, a property that now has PROXIMITY to better-paying jobs - that's now a property that's more desirable.    Someone is more willing to PAY MORE FOR - and simply CAN pay more for. Again - that phenomenon is ABSENT inflation.   What's another reason that home prices rise - and rose 6.4% YOY in this case?    If better PHYSICAL AMENITIES are in new homes than there used to be - say bigger garages or new communities with pickleball courts, well, people are more willing to pay more for that.    To review, there are three reasons that home prices go higher: inflation, appreciation from value creation - like how the same home is now located closer to more high-paying jobs, and thirdly, better built-in amenities.   All three of those increase dollar-denominated price or value. They all increase the nominal price.   Now, let's pivot into the fact that “Home Prices Aren't Really Up”.    I've covered this a little before, but I'm going to go deeper today in giving you the most comprehensive look at home prices today - compared to the past - perhaps than you've ever had in your life.   Some might say, “C'mon. How can this be? Homes cost, perhaps 40% more than they did just four years ago.”   Well, I've got a mic… drop… moment… coming.   - Home Prices Aren't Really Up.   We need a good measuring stick to see what home prices are doing. So we've got to stop pricing homes in dollars for a minute. It's a poor long-term value measure.   Ludicrous inflation means the dollar has lost over 25% of its value just since 2020, and 97% of its value since 1920.   Let's use a commodity and money that has been valued for five millennia - and its physical properties have not changed one bit in allll that time, and its valued across continents and cultures - that's 50 centuries of value! That's gold.    We'll get to a more modern measure soon. But first, gold is the best one.   Now, I don't know who to credit, but for a while, there was an image floating around out there that GRE got ahold of.    It showed that 10 kilos of gold would buy you an average home back in 1920… and also, that 10 kilos of gold would still buy you an average home today… total… mic… drop… moment. Wow! Is there any better evidence that home prices are NOT up - but higher prices reflect that the dollar is down?   Actually, yes, there is a little better evidence. We ran the numbers here and learned that - it's even more astounding than that!    You run how many dollars per ounce gold is worth, that 35ish ounces are in a kilo and you look at home prices then and now and we discovered that - it's even more of a jaw-dropper…   … because in 1920 - which I'll just call a century ago - you could buy an average home for 8 kilos of gold and today, you can buy an average home for just 6 kilos of gold.   So if you want to know how much home prices have changed in the last century, they are down 25%.    They're 25% cheaper today in terms of gold - clearly a more stable value indicator than horrendously diluted dollars are.   And also, GRE made a new image that shows this - 8 kilos for an average home a century ago, 6 today. I sent you that image in our newsletter about ten days ago and that image got shared a LOT of times. Your first reaction to this whole thing could be: "Wow! That's wild. The dollar really is sooo diluted." Alright. What about home prices in terms of a popular, nascent asset that only arrived fifteen years ago, bitcoin? 2016: Average home cost $288K, or 664 bitcoins. 2020: Average home cost $329K, or 45 bitcoins. 2024: Average home cost $435K, or 7 bitcoins. So, eight years ago, a home cost 664 bitcoins and today it costs 7.  That means that home prices are down 25% in terms of gold in the last century. But they're down 99% in bitcoin over just the last 8 years. And the dropped mic keeps reverberating through the stadium. Today's homes are cheaper in gold and drastically cheaper in bitcoin.  See, it takes real world resources and proof of work to create real estate, gold, and bitcoin. None of these things are required to produce a dollar - none of them. That's why its value is approaching zero. But let's go deeper. You need more answers - you are part of a really intelligent audience.  Because you might be thinking: "Wait a second. Some other things have changed too." For real people - everyday people - aren't home prices actually more out of reach than this? That's because since 1920, home prices have risen faster than incomes. That puts them OUT OF REACH for more people. Something else has changed. A home's lot size is smaller today too - the land that comes with the property has a smaller area. Let's understand too - homes also use some cheaper materials today. For example, heavy, milled raw wood doors - the interior doors - of yesteryear have given way to molded particle board today. This is beginning to build the case - evidence - that homes SHOULD be cheaper than they are today.  Let's keep going, because there's more to consider. Mortgage rates themselves - just rates in isolation - they don't put homes out of reach at all. The long-term average is 7.7%, per Freddie Mac, on the 30-year FRM. That average goes back to 1971, when they first began tracking them.  Oppositely, you can make the case that U.S. homes should cost even more than they do today. In many advanced nations, homes are way more pricey. Even next door in Canada, they cost about 20% more than U.S. homes. Canadian salaries are lower than US salaries too - yet their home prices are markedly higher. On some levels, you're getting more "home" today in the US.  A 1920 home would feel savagely uninhabitable to you if you tried to live in one now.  Here's what I mean… In 1920: 1% of homes had electricity and full plumbing. Today: 99% of homes have electricity and full plumbing. What I mean then, by savagely uninhabitable, is enjoy walking to the outhouse in the middle of the night when it's 35 degrees. Then there's size: 1920: The average home had 242 sf per person. Today: The average home has 721 sf per person. Because today, family sizes are smaller and homes are way larger too. Today's amenities would be unthinkable in 1920—walk-in closets, roofs with R38 insulation, double-paned thermal windows, smart thermostats, voice-controlled lighting, quartz countertops, and Kitchen Aid appliances. Maybe even a security system. They're all things that homes have today. Gosh, even the fact that you have a garage - a HEATED garage even, finished basement, air conditioner and modern washer-dryer would leave 1920 homeowners dumbstruck with their mouth agape—maybe even flabbergasted. Those old folks from yesteryear wouldn't believe all that you get with a home today. Yet that 1920 home would have cost you more in gold, than today's more sizable homes with all their plush amenities. Now, when it comes to - though home prices aren't up, are they more “out of reach” for the average American?” Over the past five years, they ARE - because home prices have now risen faster than incomes over THAT stretch. But another BIG reason that homes are SUBSTANTIALLY more affordable today than they were in 1920 is… financing terms.  Today, you can make a down payment for between 3% and 20% on a home. Do you know what loan terms were like in 1920? You had to make a 50% down payment and then had to pay off your mortgage in 5 years.  Can you IMAGINE if that were the case today? How many people could put 50% down on a home today and then pay off the balance within 5 years. Virtually nobody. That's why homes are more within one's grasp today. Overall, you can see that there are a lot of countervailing factors here… tempering that it took 8 kilos of gold to buy a home a century ago, and it just takes 6 kilos today.  The bottom line here is that, long-term, real home prices aren't up. Dollars are down because they've been printed like crazy.  From today, nominal home prices could keep rising for years.     Dustin on social had a funny comment about this - “How many baconators from Wendy's would it take to buy a home today?” Ha!    I don't know. I guess that's a hamburger - I don't go to Wendy's. Maybe then, a home costs 60,000 baconators today.    Coming up straight ahead - what will happen first - a $750K median-price home, $100K bitcoin, or $5K gold.   Also, what's perhaps the biggest trend in real estate investing that not enough people are talking about - and how you can make money from it… and more… all next - I'm KW. You're listening to Get Rich Education.  ______________   Welcome back, to Get Rich Education. I'm your host, Keith Weinhold.   On our latest GRE Social Media Poll, we ran this question.   What will happen first?   The median home value hits $750K. Bitcoin hits a $100K price. Or… Gold hits $5K.   I'll give you the result, but what do you think? Again, which one of these three things will happen first?    The median home value hits $750K. Bitcoin to $100K. Or… Gold hits $5K.   The results across both LI and IG were pretty similar - sometimes you get differences there, as LI is a more professional audience.    One voter in the poll also commented - it's syndication attorney Mauricio Rauld, who we've had here on the show before.    Mauricio said: I think assuming Bitcoin doesn't collapse, it probably makes a run to $100K in the next few years (who knows, could be next few months). But with the median home, at 10% a year, it would take 6 years to hit $750K so that is a decade away. That's his thought - sounds reasonable.    The poll RESULT is: Bitcoin will hit $100K first. That was most likely, with 57% of you answering that. That makes sense since its volatile and close to striking distance.   The median home value will hit $750K finished 2nd. 26% of you said that.   And gold up to a $5K price got just 17% of the vote. That makes sense since gold prices would have to about double from here.   You can always join along in the conversation and polls. We are really easy to find - because on virtually every social platform - Facebook, Instagram, LI, YouTube - we ARE: “Get Rich Education”.   Over on the Get Rich Education YouTube Channel, I recently covered how the Fed is overseeing a “Tug of War” between inflation and a recession. They don't want the game to end. The Fed is trying to keep the game going.    They don't want participants on either side falling into a pit in the middle of the Tug of War game between inflation and a recession. They don't want either side to win. If one side wins, the Fed loses.   This “Tug of War” game is really a great way to understand how the Fed works, how they control your money, and what their motivations are. A video about that is on our YouTube channel - where you get the visual of the Tug of War game between inflation and a recession.   That's just one example of how that content is often different from what you're hearing now. Get more… on our YouTube Channel… called “Get Rich Education”.   The homeownership rate just fell again a little, quarter-over-quarter, increasing the number of renters and rental demand, which I expect will only continue. From CNBC, Realtor.com's Chief Economist Danielle Hale tells us more. Let's listen in. It's about why the housing market is pretty dire for young Americans, then I'll be right back with some key commentary on this. Yeah, there in Economist Danielle Hale's interview - if mortgage rates go higher, inventory pulls back and we tend to see modest HPA. Most agree that if mortgage rates go lower, we'll see RAPID HPA.   She also just keeps exposing what we all know. “We need to build more housing”.   A brand-new home constructed with a renter in mind, sold to an investor, is known as build-to-rent housing. You'll see it abbreviated BTR. It's usually single-family.   Some abbreviate it B2R. These must be the same people that say H2O instead of water.    It's become massively popular.   Despite an overall housing shortage, last year, a record 27,495 BTR homes were completed.    That's up 75% from the prior year and up an astounding 307% since pre-pandemic deliveries back in 2019.   So what's driving the build-to-rent trend? Locked into low mortgage rates, existing homeowners won't sell. So, instead, new inventory must be constructed. More overall housing demand than supply. Wannabe first-time homebuyers cannot afford homes today. Renting a BTR is next best. National BTR occupancy is over 96%. BTR operates similarly to apartment buildings under property management, yet offer a single-family living experience.   Some of these communities have: leasing offices, pools, and fitness centers.   The homes themselves often have: luxurious modern finishes, garages, and fenced backyards.   What's in it for investors? How do you make money with BTRs? 5% mortgage rates* (I'll get back to that in a minute) A long-term ownership focus, generating revenue over time rather than immediately Tenants have a house-like feel. Expect 3+ years avg. tenancy duration. Mgmt. fees are low because all houses are the same and all in the same area too BTR purchase prices are HIGHER than resale property. You will pay more. Expect better appreciation than resale property The rent range is often $1,500 to $3,500 You can expect low maintenance. It's new. Builder home warranty So there are a ton of factors that give build-to-rent investor appeal. Really, 5% mortgage rates? Yes. Here at GRE, we can introduce you to some BTR homebuilders that will buy down your rate for you. One is lowering it to 4.75%.    I encourage you to get that incentive now, because when mortgage rates fall substantially, I don't expect these national and regional homebuilders to keep giving you the rate buydown.    Sorry J-Pow. This kinda makes your next Fed rate decision… seem pretty irrelevant.   It's a great rental model to pursue and an amazing time to do it with the rate buydowns. I wish BTR would have existed when I began as an investor.   You really didn't start hearing about BTR at all until about ten years ago.   Now, I appear as a guest on other business and investing shows. Quite a few times, the host asks me where the REI opp is today.    The answer that I've been giving is that it's with build-to-rent properties and these rate buydowns.   An income-producing asset is like your employee that's working for you—but without the personality problems. The property is also working for you 24/7.    Besides just helping you find the best BTR deals today, we can help set up an entire real estate investment portfolio plan for you.   -We can help build an income-producing RE portfolio for you with our free coaching. Truly free.    Now, if you're new here, you might think that we're trying to sell you something - and we aren't.    The way it works elsewhere is that some people get attracted to the free thing and then once you're on the phone or Zoom or free live, in-person event, they're going to try to sell you their better PAID coaching or some online course for a fee.   We don't even sell coaching or sell a course. This is free no-strings, no upsell, no catch coaching.    OK, it's sort of the opposite of your auto dealer calling you about your extended warranty - an overpriced item that you don't want. Ha! If you want to buy something from GRE, you can't because we don't even have anything to sell you. We are here to help!    Also, I have no problem with companies selling paid courses or paid coaching - not at all. Some courses are worth paying for. It's just not what we do or have EVER done here.   But see, buying real estate that you own directly is still not as simple as just finding a keyboard and pressing: Ctrl, alt,  Deal.   So that's why our Investment Coaches help you learn your goals, and navigate the process. Then you'll want to keep in touch with your coach because the best deals are often changing.    For example, you might think that you want to buy income property in, just say, Alabama, because its prices haven't run up as much as they have in Florida.   But we keep regular lines of communication open with build-to-rent homebuilders nationwide… and say there's a new community, in, Florida, where the real deals are going to be for the next few months…    …and though you still like Alabama, you like how Florida is growing faster so you end up going there.   Or there's better cash flow with some BRRRR strategy properties in say, Ohio, that we have that your coach informs you about.    So, I encourage you. Get & maintain a line of communication with your GRE Investment Coach.   To review what you learned today:   Leverage is THE most powerful wealth creator.   You can make the case that homes are NOT overpriced today. Home prices aren't up; the dollar is down.   No one knows the future. But there is ample room for more home price growth.    Build-to-Rent property keeps increasing in popularity… and investors can get mortgage rates on them as low as about 5%.   To contact an investment coach, it's free, start at GREmarketplace.com.   Until next week, I'm your host, KW. DQYD!

According to one survey, only 5% of people read owners' manuals. Maybe that's why one lady called Kitchen Aid to ask which was the best spin cycle in her clothes washer for drying her lettuce. And then wanted to know why her clothes were turning green. Well, we have an owner's manual for life: the Bible. But so many leave it on the shelf. Today on A NEW BEGINNING, Pastor Greg Laurie helps us recognize the Bible for what it is: a book that gives the prescription for life. Harvest Crusade 2024 --- Listen on harvest.org --- Learn more and subscribe to Harvest updates at harvest.org . A New Beginning is the daily half-hour program hosted by Greg Laurie, pastor of Harvest Christian Fellowship in Southern California. For over 30 years, Pastor Greg and Harvest Ministries have endeavored to know God and make Him known through media and large-scale evangelism. This podcast is supported by the generosity of our Harvest Partners.Support the show: https://harvest.org/supportSee omnystudio.com/listener for privacy information.

According to one survey, only 5% of people read owners' manuals. Maybe that's why one lady called Kitchen Aid to ask which was the best spin cycle in her clothes washer for drying her lettuce. And then wanted to know why her clothes were turning green. Well, we have an owner's manual for life: the Bible. But so many leave it on the shelf. Today on A NEW BEGINNING, Pastor Greg Laurie helps us recognize the Bible for what it is: a book that gives the prescription for life. Harvest Crusade 2024 --- Listen on harvest.org --- Learn more and subscribe to Harvest updates at harvest.org . A New Beginning is the daily half-hour program hosted by Greg Laurie, pastor of Harvest Christian Fellowship in Southern California. For over 30 years, Pastor Greg and Harvest Ministries have endeavored to know God and make Him known through media and large-scale evangelism. This podcast is supported by the generosity of our Harvest Partners.Support the show: https://harvest.org/supportSee omnystudio.com/listener for privacy information.

Presented with a porous board and sepsis for everyone we've ever met. Suffer not one exception. What is it about 4:10pm on a Friday? A return to herbs and bank culture. The unitard is not sweaty, it's completely soaked. The dream of Hag Serum and the chore of good TV. Planes are where you do what cannot be done on earth. Upsetting evidence against good habits when the walk doesn't take. Jacqueline massages her face, Kate sees the sunset and draws the blinds. Getting Max-ed and manicured the Russian way. Confusion at kids buying PDFs. Philosophically good, aesthetically great. The God you don't believe in... I don't believe in that God either. It's time to integrate the shadow. That's exactly the vibe! Earnestly Begging For: Hurom, Almond CowBrands Mentioned: Purity Vodka, Catbird, KitchenAid, Caraway, Erewhon Edited and mixed by Allie Graham.See omnystudio.com/listener for privacy information.

It's one thing to design a kitchen. It's an entirely different matter to cook in one. If you are an interior design professional who renovates or designs these important spaces, you'll love getting advice from a professional who has cooked in a hundred different homes.  In this episode we learn: - questions to ask clients before you begin their kitchen renovation - tips for designing a kitchen that functions well - pet peeves to avoid - why it's important to say yes and follow the opportunity - how to stay motivated with your social media efforts Success is not an accident. It's a strategy. Business of Design® is that strategy. Become a member, today. https://businessofdesign.com/?ref=2&campaign=podcast

Episode 349 - Kerry Kriseman - Accidental First Lady - On the Front Lines (and Behind the Scenes) of Local PoliticsHello, and thank you for visiting. I'm a St. Petersburg native, and a graduate of University of South Florida (Go Bulls!) with a B.A. in Mass Communications/Broadcasting. I'm also a former political spouse.After years of being asked, “How do you do this?” I decided to tell my story of political spouse life with Accidental First Lady: On the Front Lines (and Behind the Scenes) of Local Politics.Since publishing my book, I've had the honor of helping others start their author journeys. I've taught memoir writing with Keep St. Pete Lit, and next year, I'll teach a 4-part memoir class at the Osher Lifelong Learning Institute at Eckerd College. To reach aspiring writers everywhere, I'm designing an online class: Memoir Magic: Crafting, Publishing, and Promoting Your Life Story. I'd love to add you to my Founders Group of students.  About the authorKerry Kriseman is a St. Petersburg native. She is a graduate of the University of South Florida with a B.A. in Mass Communications/Broadcasting. Kerry worked in print media for the St. Petersburg Times (now Tampa Bay Times) in various positions in the Newsroom and Marketing Department from 1988 to 1998. She has been the Public Relations Manager for Creative Clay, a St. Petersburg, Fla., non-profit since 2008.Kerry is the author of Accidental First Lady: On the Front Lines and Behind the Scenes of Local Politics, published by St. Petersburg Press. The memoir recounts her 22 years as a political spouse to her lawyer-turned-politician husband, Rick Kriseman, St. Petersburg Mayor from 2014-2022. Political life afforded Kerry remarkable travel experiences, such as travel to Morocco, Scotland, and Qatar. However, she also finds her hometown of St. Pete engaging, with its world-class museums, local arts districts, diversity, and vibrant neighborhoods. Equally as enjoyable as travel are Kerry's passions: dogs (her own Labradors and the guide dog puppies they raise), volunteering in several capacities, enjoying wine, trying new recipes, and challenging her baking skills with her new Kitchen Aid stand mixer. https://www.kerrykriseman.com/Finally a podcast app just for kids! KidsPod is founded on a simple idea:Every kid should have access to the power of audio.https://kidspod.app/Support the showhttps://livingthenextchapter.com/Want to support the show and get bonus content?https://www.buzzsprout.com/1927756/subscribe

AP correspondent Julie Walker reports on the lives of the World Central Kitchen aid workers killed in Gaza by an Israeli airstrike the government says was a mistake.

Just go to https://www.zocdoc.com/phil and download the Zocdoc app for FREE. Then find and book a top-rated doctor today! Beam's Dream is clinically shown to improve sleep. Click https://shopbeam.com/defranco and use code DEFRANCO to get up to 35% off. ==== ==== ✩ TODAY'S STORIES ✩ – 00:00 - Moistcritikal Upset at Claims His Cash Giveaways Are Tax Write-Offs 03:35 - Jon Stewart vs. Apple, Google to Delete Incognito Data, Facebook vs. Snapchat 06:29 - Microsoft Developer Accidentally Prevents Major Hack 09:50 - Sponsored by ZocDoc 10:57 - FL Supreme Court Upholds 6-Week Abortion Ban, But Puts Protections on Ballot 14:10 - Israeli Strike Kills Aid Workers in Gaza 17:31 - San Francisco Police Arrest Oakland Pirates Who Raided Larger Bay Area Boats 18:43 - Sponsored by Beam 19:41 - The Ozempic Boom May Only Just Be Starting 26:02 - Your Thoughts on Yesterday's Show —————————— Produced by: Cory Ray Edited by: James Girardier, Maxwell Enright, Julie Goldberg, Christian Meeks Art Department: William Crespo Writing/Research: Philip DeFranco, Brian Espinoza, Lili Stenn, Maddie Crichton, Star Pralle, Chris Tolve, Jared Paolino Associate Producer on Ozempic Boom: Maddie Crichton ———————————— #DeFranco #Moistcritkal #JonStewart ————————————

“The mess is where you find the magic.” –Tess MastersYou have permission to go after whatever you want, no matter what. That's the idea behind Tess Master's new podcast It Has to Be Me.Tess has been on the show before and we've talked about eating to thrive and food choices and hormones and blender recipes. Today we're talking about the magic in the mess.What happens when you get really clear on what you want? What happens when you give yourself permission to go for what you want — and to celebrate all you've done? You have to go through the mess — the talking it through, the doubting, the crying, the rejoicing, the trying on different hats and deciding what is and isn't for you — to get to the magic. But you can get there and celebrate it!We talk about: Valuing stillness and quiet and listening to your intuitionYour purpose being connected to your heart's desireHow your capacity expands in “it has to be me” momentsLimiting your potential by not making time to be the healthiest, most energetic youMaking decisions based on your now or future self, not your past self, and differentiating between what is yours to be or do, and what isn'tI'm not enough and I'm too much are part of the same storyABOUT TESSTess Masters is a wellness coach, speaker, podcaster, chef, and author of The Blender Girl, The Blender Girl Smoothies, and The Perfect Blend published by Penguin Random House. You can find hundreds of easy recipes at theblendergirl.com.Through The Decadent Detox® and Skinny60® health programs, Tess and her team of dietitians have helped over 30,000 people get healthy using science-based food and lifestyle strategies. The “Good, Better, or Best, Not Perfect” philosophy of the programs encourages participants to empower themselves in all parts of their lives to find a balance of self-care and fun! Tess and her health tips and recipes have been featured in the L.A Times, Washington Post, InStyle, Real Simple, Prevention, Shape, Glamour, Clean Eating, Yoga Journal, Vegetarian Times, Yahoo Living, the Today show, Fox, Home & Family, and many other media outlets.As a spokesperson, presenter, and recipe developer, Tess has collaborated with many brands, including KitchenAid, Vitamix, Williams-Sonoma, Four Seasons, Whole Foods Market, Sprouts Farmers Market, Silk, So Delicious, and many others.Tess has a passion for sharing stories that inspire people to go after what they want. On her podcast, It Has To Be Me, she interviews trailblazers about how they conquer fear to take action on the things they're dreaming about.LINKSIt Has to Be Mehttps://ithastobeme.com/The Blender Girl website:https://www.theblendergirl.com/Skinny60® Health...

Chelsea Peitz, a former real estate professional, shares her journey with Lesley to becoming a social media and marketing expert. She discusses the importance of aligning your online persona with your real-life self, focusing on heart and humanity over hacks and hustles. Chelsea opens up about her challenges with OCD and how it shaped her unique approach. Learn valuable insights on genuine content creation and building online connectionsIf you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:How to merge your real-life persona with your online presence for authentic content creation.How Chelsea transformed her neurodivergence from a challenge into a unique strength in her career.The power of forming deep, genuine connections through social media platforms.Strategies to overcome common fears and insecurities associated with creating online content.How meaningful conversations, not just content, can significantly enhance your social media impact.Episode References/Links:Chelsea Peitz InstagramChelsea Peitz WebsiteGuest Bio:Chelsea is an esteemed keynote speaker and content coach who leverages the power of human-centered marketing in today's tech-focused world. Drawing from her wealth of knowledge and industry expertise, Chelsea delivers innovative techniques and essential guidance that challenge traditional approaches to social media marketing and social selling. Her presentations inspire audiences to cultivate meaningful relationships, highlighting the profound impact they can have on professional success. Chelsea's impact is felt not only in the real estate industry but also across other sectors, as she coaches and educates tens of thousands of agents and loan officers each year. Professional associations, Fortune 250 corporations, and industry conferences all recognize the immense value she brings. The caliber of Chelsea's work has led to her being sought after by the biggest names in real estate. Multiple times, she has been invited to address their employees and teams, sharing her invaluable insights on personal branding, video optimization, and social media strategies.  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. DEALS! Check out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox Be in the know with all the workshops at OPCBe It Till You See It Podcast SurveyBe a part of Lesley's Pilates MentorshipFREE Ditching Busy Webinar  Resources:Watch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable Pilates Follow Us on Social Media:InstagramFacebookLinkedIn  Episode Transcript:Chelsea Peitz 0:00  You know, in my opinion, the only original content is three things: the person which is your face and voice; the personality which is the, you know, things that make you you, your flavor, your personal brand, the things that you like; and then last but probably most importantly is your perspective, the point of view, the lived experiences, and that's the part that gets really scary to share.Lesley Logan 0:22  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.  Lesley Logan 1:04  All right, Be It Babe. Okay, this is really going to be a lot of fun. First of all, our guess today is just an epic human being you're going to love getting to know her story, you're also going to immediately start following her. And you're going to just love watching her stories and her life. She's just a colorful human being that just brings like joy to your face. Her name is Chelsea Peitz. And she has a really nonlinear amazing story of what got her to where she is now that you will, when you look her up, you'll see that she does incredible social media content, education and coaching, but in a way that is different than any social media content creating coach I've ever watched. It is so approachable. And I promise you this interview is not about social media, because I know not everyone. I know you're like social media. Look, you I really want you to listen to her journey. Because there are ups and downs. There are these amazing highs. We're like, oh my God, she's made it and then really an equal opposite lows. And I think it's so important that you hear a woman's story about that because it's what you know that when those things have happened to you, or when they happen to you, or if they happen to you and it doesn't reflect poorly on you and those actually can be a launchpad. So I want you to listen to her story at the beginning. And then for those of you who do want to hear how to like not hate your social media so much, there's some really great tips. So, here's Chelsea Peitz, enjoy this conversation and thank you for being a listener of the Be It Pod. I truly appreciate you we could not do this without you. Like seriously, the podcast wouldn't exist if they're like no one's listening. So thank you. Thank you for sharing this to your friend. Thank you for listening. And here is Chelsea Peitz. Lesley Logan 2:37  All right, Be It babe. This is gonna be fun because, one, I am very good friends with this guest I'm so happy that she is in my life. So forgive us if we just go off on some tangents I think you'll actually enjoy because you'll feel like you're like in the room with having a conversation with a great friend. Chelsea Peitz is our guest today Chelsea, will you tell everyone who you are, and what you rock at. Chelsea Peitz 2:55  I know, our faces, like you should see them right now because we are so excited to see each other. I'm so happy to be here. Thank you for the invitation. I am Chelsea Peitz and I am a former real estate agent who became a real estate, keynote speaker, author, educator all focused on social media and marketing with heart and humanity not hustler hacks, and how to align the online you with the incredible human you are offline, which is extremely vulnerable, especially when we're creating content about ourselves and putting it on display for the world. So I'm excited to be here today. Thanks for the invitation.Lesley Logan 3:32  Oh my gosh, yeah, and it's true. Before I hit record, we already planned our next time we're seeing each other in person. So we got those important things out of the way. Okay, so I have a few questions. One, what you do, what you what you're known for, that's a lot already, like real estate. Being into real estate, that's actually really hard to get really good at that than to be a keynote speaker, and then to also transition that into using helping people with their social media to do those things that you did. Part of me is like, did you ever like we ever like am I sure I'm doing this? Is this the right thing to do? Did you ever feel like, like you're just running to the wall to see what sticks or like did it feel like a natural progression?Chelsea Peitz 4:08  Ah, yeah, all of that it was a hot mess dumpster fire. There was no and no idea in my mind ever, that I would be doing what I'm doing today. I had no idea until it really found me that teaching was my passion. And sort of the vulnerability was my uniqueness. And it really started when I was a child. I did not know at the time, I didn't know until I was in my 40s and officially, "diagnosed" that I grew up with a different kind of brain. You might call it neurodivergent. I have obsessive-compulsive disorder. And that was not something that in the 80s at least in my home, was really ever addressed or talked about. So for many, many, many years. I thought there was something wrong with me that it was a negative that it was going to hold me back for my entire life and I had some difficulties sort of processing and learning. And what I realized is that truly became one of my superpowers because I had no idea that because I needed to break things down complex topics in a very specific way, that might have taken me four times longer than anyone else that people might have looked over and thought, what are you doing? What's, what is happening over there? Drawing these things and pulling things apart, because that's how I could process them and understand them. And so I didn't know that that will be helpful to other people, I thought, well, this is the way that I've done it. And it's kind of a strange process, maybe to other people, because it's not linear. And it's kind of all over the place. And I wish I could kind of put it down on paper, but it's just how my, my process works. So what really kind of, I thought was going to be a negative, absolutely kind of turned into a positive for me. And I had no idea that that was going to help so many other people sort of see how that we could take this big complex idea of content creation and copywriting and social media and branding, which like what even is all that and be able to sort of systematize it and also humanize it, too. Lesley Logan 6:19  Yeah. I love that you brought that up. Because I do I think so many people would think, like, they would whisper like, oh, I have OCD or like, you know, it's like this thing that they don't want anyone to know about. But more and more, I've interviewed some people that like one of my guests was Daniella Mestyanek Young and she's like, my neurodivergence, my autism is the reason why you couldn't put me in the cult. She was born into a cult, she joined the military, which was she felt was another cult, and she's like, the reason because my brain works like this, it actually is my superpower. And I think the more people like you, you know, share that, the more we can maybe stop thinking of these things like dyslexia, or a different way of learning as things that are holding you back. And in fact, it's a superpower. And it's probably what's going to help you help so many others. So I think that's really cool. Lesley Logan 7:08  With real estate, and then going into speaking, I guess, like, what was the draw there? Because I'm sure you were probably like, my friends are in real estate, like they just do that, like that's their thing and they do it really, really well. Was there something calling to you? Were you just being pulled? Or did someone asked you to?Chelsea Peitz 7:26  Yeah, my story, even into real estate is is kind of an interesting one that I never planned to go into that. I, actually, out of college was working at a local gym and I was a personal trainer. And it just so happened that I ended up sort of being mentored by the owner of this, this facility, and learning sort of the behind-the-scenes of the business and how to expand it. And if you wanted to have multiple locations, and I think I probably had to be, you know, 19 or 20. So I was pretty young and learning all of that. And I ended up going to take on another position that this particular mentor who owned this company had gotten for me, and I ended up meeting my now husband, we've been married almost 20 years. So, 22 years ago and I got a phone call one day and he said, hey, you know what, I have this project I think you'd be perfect for would you be willing to move to another state? And I'm like, of course that sounds exciting, like a big girl job and like running things. And we were taking companies that were going bankrupt and turning them into profitable fitness projects and expanding them. So, you know, they said, well, hey, do you do you have any great people that you can bring along? I'm like, Well, I know this guy who's great at sales, who now is my husband. And I brought a few other people and we went up there we moved out of state to Oregon. And one day, I noticed something was off in the accounting because I was doing the accounting it turns out my mentor who brought us all up there, had embezzled all of the company money, including all of our salaries for the entire year, all of our house payments for the entire year. And I just remember, we opened up our front door and I literally sold everything because I didn't know anyone we didn't have any money. I felt terrible that I had brought these people from another state. And so when we drove home in my Geo Prizm, my Geo Prizm and a 22-hour drive, and I sold everything like I remember I sold my KitchenAid mixer for 50 bucks. That was like the most expensive thing I owned at the time. Lesley Logan 9:36  And people are like listening to your story and they're like looking at their KitchenAid going, oh my God, you slept for $50.Chelsea Peitz 9:42  I know. I know. And so we drove back to Arizona and I moved in with my mother-in-law. And we lived in this little house together. And I got my real estate license. I never intended on using it. I thought oh my gosh, what am I going to do? This is such a niche industry that I've been in and what do I do now? So I sort of fell into real estate. And that's, that's how I got into it. And I did it for, you know, as I was 10 years as a full-time realtor, I was licensed for 18. And I've been in that industry overall for 24 years. So I did not intend to ever get into real estate or speaking, or writing, or any of that it just sort of evolved. Lesley Logan 10:23  You know, thank you for sharing that because I think sometimes people are like, in a position in a different place and where they want to be, and they're like, they're, you know, feeling like they should be further along, or they're feeling like, you know, this is like, what this is, my resume doesn't make sense. And really, like, I've just figured out like, no, I don't think anyone's resume makes sense. I think everyone makes it makes sense. But it's a really long time to be in something that you probably that you fell into. Were you were you scared to start speaking or get. And then like, how did that lead into the social media thing? Because I feel like maybe things were overlapping at this point. Chelsea Peitz 11:04  Yeah, so I ended up in 2008, if anybody listening remembers those years, it was an interesting economic, economic situation happening here. And I just remember, I'm a high empath, very sensitive, I actually was gonna become a therapist before I, you know, actually went into all the things that I did. So I kind of jokingly call myself a social media therapist, but I'm highly empathetic, highly sensitive, and I thought, oh, my gosh, it would be poor form if I'm crying, and every session with every one of my clients. I really wanted to be a therapist. So I found myself very upset in that year, because I was going to client's house after client's house, including our own, we lost all of our homes. And people were crying in the kitchen, and they're like, what do I do? I don't know what to do. I'm losing my home, like, can you help me and it was, it was a lot. So I decided that I was gonna take a little break from being a realtor and I became someone that helped realtors with marketing. Now, I didn't know what I was doing. So if this can be a lesson to anyone out there, I'm a big believer, and you don't have to know what you're doing. Like, I always hired people on my team that had the passion, and the desire to learn that you didn't necessarily have experience. And so I had no experience, I had no experience in real estate when I started. I had no experience in marketing when I started. I was committed to figuring things out. And I loved the learning part of it. So as I was learning, I was very frustrated that there wasn't just like, one place that you could go, where people told you everything. And I thought, well, I'm just gonna make that as I go. And so I started helping people learn how to use Snapchat. That was the platform in the old days, in the old days.Lesley Logan 12:54  (Inaudible) elder millennial, come around the Snapchat fire children, let me tell you about dial-up. Oh, my gosh, that's amazing.Chelsea Peitz 13:02  Yeah. And you know, this, this really strange thing. And wonderful thing happened at the same time is I started getting on this app because I was making my coffee in the morning and I heard you know, Gary Vee talking about Snapchat. And he said something that really stood out to me. And he said, you know, it's, it's not about this disappearing content being nefarious or wired, why are people on it? What do they want to disappear? It's really about attention. And you know, being in the moment with someone I thought, you know, I'm just gonna give this a try. Now, you have to remember back then we didn't have live video, we didn't have Instagram stories. This was the first thing that you opened up. And there was no, there was no feed. There was no people. It was literally like, you had to create something. And it was a camera. And so mainly, you were probably talking to the camera. And then I remember meeting other people because I would search for people in real estate. And I would find people through through this the Snapchat grapevine. And I started talking to these people every day. And I would see them in their sacred spaces, I would see them in their living room, and I would see their families and I would see their pets. And I remember my husband came home one night and I said, oh my gosh, you're never gonna believe what happened to Shannon. And he's like, who's Shannon? I'm like, well, he's my Snapshot friend. He's like, oh, honey, he's like, honey, these aren't real people. You don't know these people. And I said, no, no, no, there's something different about this. And so long story short, we there was 24 of us that ended up meeting and doing a, you know, mastermind together in person, and it was beautiful and wonderful. And I still talk to those people to this day. And that was you know, in 2012 or 2013. And so I went on this journey of really studying brains biology and behavior and how we actually scientifically create screen-to-screen relationships. And let me tell you, that was not a keynote that sold very well until 2020. Okay, now we're gonna have to be on a screen and we're gonna have to how do we be human through a device and oh my gosh, for the rest of our lives, we are going to be connecting to other people in some form or fashion, whether it's a podcast or a Zoom meeting or a FaceTime with a client through technology. And so how do we create those connections? And so yeah, that was, that was sort of, you know, I wanted to learn Snapchat, and one person asked me how to use it. And then it became three and four, and then a 10-person class and a 30-person class, and then it was a 300-room stage. It never and I think that my, my superpower in how I got to those and kept getting asked was because of that special brain where I had a way to break it down, where if you would never use this thing, how you could systematically sort of understand it and try it. And it was okay, if you were afraid it was okay if you didn't want to put your face on, we can still find ways for you to use the tools. And so I think a lot of people were used to hearing oh, you have to do this. You can only be successful if you do it this way. And that way. And you'd have to post this many times. And I was like, well, I'm not doing that. And I'm making it. Lesley Logan 15:59  Yeah, no, I actually really do enjoy your feed because it's like the most approachable social media content coach I've ever met. Okay, there's a few things I want to like, go back to. So one, (inaudible) was also, I was in retail. So that's when I was I became a Pilates instructor, but I was just going to do it as a side hustle. And when everyone's canceling their Alhambra water delivery, they were paying for classes with me because they're just reevaluating how they spent their money, and things like that. So people thought I was crazy to do like that change. And, and I feel like those that time. And then also you brought up 2020, I had been doing business coaching for Pilates instructors since 2010. And I was doing like how to convert first time clients. And like, just like you, it's like people were just like, not like, well, not listening to me. And we had this coaching group that we started in 2018. And it was like just pulling teeth to get people to be in it because they're like, they'll come in for a month and they expect their business to change in a month. And we all know like it doesn't change in a month. Like it's just you're in these things for a while. And they change over time. But in May, I had already started teaching on Skype, y'all. Before Zoom, there was Skype. I've been teaching since like, I don't know, 2017 and we were flying home from Cambodia on March 13th, March 14th from Cambodia. And I was like, first of all, all of my, all of my contracts were being cancelled. And I was like, okay, I owe all this money back. And I have a studio that's closed, before I even get there. And no one knows how to do this. So I taught a workshop on how to teach on Zoom, how to price your sessions. And then and then finally, people paid attention, you know, and then it was this whole thing, because they needed to figure it out. And it was a really big tipping point for like people finally going, oh, I need I need to know how to do my business now. Because I can't just like trust it will be the same all the time. So I find, you guys, the whole point in sharing that story I just got off Chelsea's it's like, sometimes the worst, absolute worst times in our life are really just like setups for like, really cool things. Lesley Logan 18:09  So okay. Social media. Oh, my goodness, we all hate it. And we love it. And we need it. You when I first met you, you said I help people be vulnerable on social media. And I was like, oh, that I really want to know, I mean, I feel like I'm pretty vulnerable already. But like, so many people are scared to do that. And they feel like they have to put up some sort of front. And they're worried what people will say. And so I just was like let's talk about more about why you feel that being vulnerable is so important and then like how to do that in a be it till you see it kind of way. Chelsea Peitz 18:40  Yeah, my my focus is really overcoming limiting beliefs and to be completely transparent, which we have been, I love your podcast, because that's what it's all about. As somebody who struggles with at times, crippling anxiety with OCD, my entire life since I was six years old. The idea of me being vulnerable in a public forum is terrifying. And in fact, my therapist is like, okay, exposure therapy, here's what we'll do today. Because my you know, my biggest fear is a troll, a troll comment. That's so scary, right? And, you know, I deal with a lot of people who are not full-time content creators, nor have a desire to be and I was never taught like copywriting that is not my wheelhouse. So these are all things that I've kind of been learning. So there's a lot of complexity. So first, you have a layer of complexity of how to use the thing, the socials, the platforms, and then how do you make the videos and then you want to add in limiting beliefs on top of that when we're talking about video insecurity. And so just very, very simply, my best tip that I can share about limiting beliefs which is, is why we have difficulty showing up online as our as our true selves, and I'm not talking about, you know, oversharing, or sharing private things, you know, personal versus private, two totally different things. You know, in my opinion, the only original content is three things. The person which is your face and voice, the personality, which is the, you know, things that make you you, your flavor, your personal brand, the things that you like. And then last, but probably most importantly, is your perspective, the point of view, the lived experiences, and that's the part that gets really scary to share. Because we all know that not everybody is going to agree with our perspective, whether it's about the type of style that you teach Pilates, whether it's about whether you think the market is great to buy or sell a house right now, whether you think that less content is actually going to be a better strategy, whatever it is, right? People will not agree with it. And so the limiting beliefs around showing up online and really, that's where we get frustrated, because people are like, I'm doing this thing I'm doing, I've gone to all the conferences, I've taken the classes like it just said to show up consistently, and I'm doing that. Where is all my business? Lesley Logan 21:04  Yeah, yeah, just post every day or that one, one guy who's like you do your reel a day you post two times a day you go live, you do this, and I'm like, I have to eat lunch at some point, like, when is that?Chelsea Peitz 21:16  Yeah. And that strategy, that is a strategy that does work. And also, for me, as somebody who is highly anxious and has a lot of contentbstress, is burnout city, I become paralyzed. And so I can't do that. So I will also share some strategies for those who also are feeling content stress as well. But in this particular limiting beliefs, discussion, what I asked myself is one simple question. And then I'll give you a couple of examples for it as well. So the limiting beliefs that we have, first of all, the reason we're frustrated with our social media results, nine times out of 10 is because there's an there's a mismatch between the human being that you are in your content and your videos and the person that you are in the real world and we also have a lot of mindsets around well, this is social media it's not the real world. And it's not, right? It's very different. However, it's not not real life, just because I'm coming through a device, all of us spent years, from 2020 to 2022 and beyond having birthdays and holidays, and happy hours and meetings with human beings through devices like this. And was it as good as being in person? Of course not. However, when I told my parents who I didn't see for two and a half years, I love you guys. I miss you. I can't wait to see you again. Nobody would say that's not real. So it's different, you know, mindsets around it. But a lot of us, when it comes to creating content, specifically videos with us in it, feel this limiting belief of I can't stand how I look, I can't stand my voice. I'm not an expert enough, yet. People have said everything there is to say, who am I to bring something new to the table? What if I don't have any stories to tell? And so my main question, if those are things running through your head, which is very normal, they run through mine. Okay. The question I ask is, what would you do in real life? What would you do in real life? And most of your social media frustrations and questions can be answered by that one question. And so here's the example. Right? The age-old, I can't stand my voice. Let's talk about what would you do in real life? Let's imagine you're meeting a client, you're at the Starbucks or whatever, you're at your local coffee shop, and they ask you a question. And you know the answer to the question, this is your wheelhouse. This is your superpower. But instead of you actually answering the question, you're furiously writing on notebook pad, and you're writing, writing, writing, and you silently slided across the table. And it says, on the note, hey, I have the best answer for this. Here's the thing. I've heard my voice on video, it's cringe. So what I'm going to do is I'm going to write if you don't want, you sound great. So if you don't mind, just go ahead and talking. And I'm gonna go ahead and write it out, we see that these things clearly are illogical and that we would never do them in the real world.Lesley Logan 24:06  So much like that's just like, like that, too. Sometimes a little creeper.Chelsea Peitz 24:12  You're just like, oh, but now we realize we're like, oh, gosh, we wouldn't do that in real life. And, you know, it's like, you know, a lot of people are posting content that's, that doesn't have them in it. And that is, you know, there's nothing wrong with sales-focused content. But that's like throwing your business cards in someone's face and running away and then getting really mad that they didn't do business with you. And then you know, you're telling your friend, I even gave him the good cards. Oh, the ones that you had professionally designed, yeah, with a logo on it, and they still didn't want to do business with me. What would you do in real life? You'd get to know someone you talk to them, you'd ask them questions. This is the same exact thing. We're just doing it in a different vehicle. So it's not the destination. It's just a vehicle to get to the destination of creating actual real relationships through technology, which I think is great because it's free and it's scale and 24 years ago, I had to have your phone number and call you and oh my gosh, you had to answer for me to actually talk to you. Lesley Logan 25:08  Yes, I know. Like, I think about the people like I think about even when I started teaching Pilates like it was 2008. So Facebook was kind of a thing, but like not where you promote yourself. Like you were just like, it was like, what are you thinking about? Or like, what are you doing? Like, that's what you'd like wrote and it was like going to get Starbucks, like it was just a weird thing that no one how to use. So I think about like, how did I have to get clients, I had to like pound pavement and like, talk to strangers, and like, figure out a way that they wouldn't go she's a stranger talking to me. And it's true, we have this big joke at Profitable Pilates we go when you put like class at 6pm, you're basically trying to get strangers to sleep with you like that is a humongous commitment. Like if you think about in a bar, if you're in a bar, and I was like, look, maybe I'm dating myself, but that's how I found that's how I found dates, go to a bar, the dude who came up and was just like trying to make out with you. You're like, hold on, but the guy from across the bar who like made the eye contact, and then commented on your shirt, and then asked you your name. Like that was the one you wanted. It was because the other one came on too strong. That's what it's like when you're like, come take my class, by my thing you're like, basically like in their face coming on too strong. They just met you try not to sleep with them on the first day.Chelsea Peitz 26:21  Oh, that is a great analogy.Lesley Logan 26:22  I think business and dating are very similar. So in my my past life, I run a dating blog. And so that's kind of how that my brain works there. Oh, I know, I made dating my job back in 2013, guys. It's kind of how I got into blogging. But anyways, I really like how you said like, think about your social media as like what you would do in real life. So if you don't like your voice, like what would you really do? You guys, if it helps. I don't really like the sound of my voice. But exposure therapy, I have to listen to everybody. I have to watch any YouTube video that we put out. I like I have to like watch my face. I'm like, really what is going on in my eye there like, and let me tell you, none of the trolls have even said what's going on with my eye there. So like, it's really quite funny how we get a little judgmental. People don't hear your voice the same way that you do. Chelsea Peitz 27:16  No, they don't. And I just want to give a little bit of a scientific reason that all of us are kind of going through that. You know, the worst thing is, you know, people say public speaking is like the biggest fear. I honestly think it's watching your own videos back sometimes especially can you imagine if you had to do it in front of people, people that knew you, your friends, oh, that's even like cringier so a lot of us are people that want to be prepared. And we're creating content that positions us as an authority in our field, whatever that may be. Chelsea Peitz 27:48  So naturally, we start to prepare. And we might have a script, we may write out ideas, we may think that we have to appear as a specific persona or version of ourselves to be taken seriously and build that authority. And so what happens, as people who want to be prepared, we do these things. And then what happens is the mismatch on the video, because we are if you're scripting or if you're memorizing, you are thinking about the third bullet point, and your mouth and face are on the first one, and it activates a different part of our brain. That is into memorization and reading versus the actual conversation. And so then what usually happens is we have these warmth cues in our face that are completely dull. And that's not how we're used to talking and seeing ourselves and imagining ourselves talking. And so when we watch that back, we're like, that's me, but it's a misalignment. Also, we're usually not moving our bodies or moving our hands. And one of the funny things I tell people is trying to do a walk in a talk, because it's oddly will distract your mind from every single thing that you're saying and how your voice sounds. Chelsea Peitz 28:55  So I wish I had those tips when I was starting video and back in the old days, because I just had that mindset that if you just keep doing it, you'll sweat your way through it. And friends, I didn't watch a video of mine for five years. I don't recommend that strategy. However, if that is the self awareness that you have, where you will not make another video if you watch it back, then don't watch it back because I knew at that time in my life and that season, I was not going to make another video if I watched it back. Now I do watch my videos back and I feel much more comfortable with it. But I didn't have those. I didn't know the why. Why am I feeling so off when I see myself and by the way, scientifically, the acoustics in your brain are different. So the fact that you hear yourself differently than you think you sound everybody does. It's been scientifically proven and we are typically looking in the mirror when we're getting ready in the morning and often we're singing reverse image and my face is not symmetrical. So it's like this, this incongruence in your brain where you're like, I know that's my face, but it looks a little bit different. You change those warmth cues too and then you have this like double layer. And you don't even realize that's happening. It's subconscious, right? We're just picking up on something is off. And the only thing we can attribute it to is it's us. We're the problem, right? Chelsea Peitz 30:21  So yeah, so there's a you know, a lot of a lot of work also to that goes into gosh, my least favorite words authenticity and value when it comes to social media and content. And they're my least favorite only because they're the most under-explained. It's very hard to be authentic in front of a camera, like, what does that mean? Right? The value. Well of course, we want to provide value, but like, exactly what is value? Can you define that for me? A lot of people are like, oh, you're so comfortable on camera, and I love that it's authentic. And I'm like, yeah, well, it wasn't always and to tell someone, just be yourself on camera is really hard. Because we should be self-aware and know ourselves, but we're really not. And that's sort of the journey of, of self-awareness that I've been going through for years and will continue to go through.Lesley Logan 31:10  Yeah, I love that you brought that up. Also the permission to not watch I had to learn how to do iMovie back in it must have been 2013. Maybe it was 2014. Because these girls that I tried to be Pilates instructors were like, you should audition for the next Pilates Anytime instructor and I was like, I What do I have to do? And they're like, we've got a YouTube channel and I was like, so okay, already like now I gotta learn tech. I have to like, and I had to like film it of course this is you guys. People don't believe when Brad and I, we didn't have a tripod for a long time. Tripods were expensive back then you guys, you now, you get like a $12 like thing that will hold your phone, it will last for years, this tripod, the first tripod we bought was over $100. It was so expensive to like, have it do what we need to do. So Brad would have to hold (inaudible). So my girlfriend's like holding my phone really still. We have to wait for the fire trucks to go by. Right. We film the thing I have to now edit, you know, the beginning and the end, I have to upload this whole thing. And I saw myself teach and I, if it hadn't been for those girls, I would never have submitted because they were like, they took the time out of their day to be the body to film it. And I was like, oh my God, who is going to vote for me, you guys. I ended up in the top 10. And yeah, huge like because my peers like the these famous teachers had to like vote me in and then I didn't win. But I had this video out there. When Brad was like, you have to do YouTube. I was like, no, I shouldn't do it. Like my (inaudible) perspective. Like there's people been teaching longer than me who might do this. And he's like, I don't care. You're gonna do it. You guys, I didn't watch any of those videos for years. Brad edited them. They went up and I it took me years before I actually watched one start to finish. You get better when you watch yourself back, I'm just gonna tell you right now you can actually (inaudible) oh, it looks really weird when I do that thing. Okay, I won't do that thing. Like, it doesn't have to be like, you're terrible. But we left all those videos up and people, you know, either they just see that my hair has gotten longer. But I leave them up because I think it's important for people to see like how far I've come not just with technology, which has changed amazingly. But also just you get better the more you do things like that's just how it goes.Chelsea Peitz 33:18  Yeah, and that's the human experience. Really, it's it's the person who's watching you now, that went down the rabbit hole because they want to be there inspired by you. And they want to do what you're doing and happen to find videos from 2013. And I would venture to guess that that person isn't like, oh my gosh, look at this back when she was that? It's wow, look at this and how how I could start here and and I could become that. So yeah, I want people to see that because I am a human being who evolves and changes and permission-giving is a big part of my my ethos and my brand. Because I tell people listen, if you don't feel like showing your face right now, okay, listen, maybe you're putting maybe you're taking care of a parent, maybe your parent is leaving their home and you're, you're helping them, you know, figure out their their life. Maybe you just lost your job. And maybe you're just having a mental health challenge right now. And that's okay. You know, there's different seasons of life and business, and you have the permission to do what you need to do to take care of yourself first. And if you're like, I just want to post once a week. And that's just what I want to do. Great. Let's make it an awesome one. Let's let's make that the one thing you want to do if you don't want to show your face and videos. Okay, let's figure out how we can still create relationships that don't require that. So yeah, I'm all about permission. Lesley Logan 34:51  Oh, yeah. I love that. I think that's really I think it's important because you're a human being and like you're gonna have different times in your life and like, yeah, especially if you have a business that requires putting yourself out there, you're gonna have to, you might have to keep doing that even going through things. But you can do that in different ways. It doesn't have to always be the same. I really enjoy, I enjoy that permission. I also really love your outlook on like, on social media, because you're right, you don't, you don't have to do it every day. It's not your job. In fact, it's not even on social media, it's kind of your job, it's not your job. You know, it's not your you do full time you do other things. I want to I want to ask you like what you're super excited about right now what's coming up for you?Chelsea Peitz 35:36  Oh, I am super excited that I am doing something that I swore I would never do. And if I'm being really honest, I probably knew that I was kind of lying to myself all these years when I said I wouldn't do another book. And now with our amazing group that we mastermind with, I have decided I'm gonna do a third book. And I'm very, very, very excited about that. And I feel much different about it. I feel like I'm gonna be very calm. I was not calm before, there was one story that people still and I just actually talked about it yesterday on my Instagram stories where I posted a little snippet that I started the third book. And there was somebody that said, and this is an important lesson here within a lesson somebody said, I remember following you on your first book about Snapchat. And that was years, years ago. And so just people you people are connecting while they're consuming, even if they're not in your DMs or your feed every day. And I remember there was one story where I was so stressed, I had never written a book before, I didn't know what I was doing another instance of that. And I printed out a whole book on my printer at home. And I literally had cut each sentence. And I had this long 13-person dining room table. And I had taken the sentences these strips of paper that I had cut, and I was moving them around deciding where I wanted them in different because I just couldn't do it on the on the Word document on the computer. And I remember people saying, are you okay? Is everything okay? (inaudible) We're concerned about you. But there you go. That was my that was the way that my brain was able to do it. But yes. So I'm excited because I am officially going to be creating the third book, and I'm not going to self-publish it. I've self-published the other two. So I'm going to go probably hybrid model but more traditional publishing. And it's, you know, I think I think the title is going to be something like, you know, Build an Un-copy-pastable Brand something along along those lines. So yeah, exciting.Lesley Logan 37:44  This is exciting. And I you have to we'll have to have you back on when you get the then you've gone through the journey and the book is gonna come out because I do want people to hear that journey. We've had other authors come on and share the journey of getting the publisher and it's, it's, there's a story in there. And there's so much to go in there. And it helps us all see that it's not just doesn't just go like you write something, you hit print and someone's like, I'm gonna buy it. So I really can't wait to tell that story because it's going to be beautiful. And I can't wait to buy this book when it's out already. Like it's going to be purchased for many people. Chelsea, we're going to take a brief break and then find out where we'll find you, follow you or work with you and your Be It Action Items.Lesley Logan 38:01  All right, Chelsea, where do you like to spend your time on the socials where is your website? Where can people, if they want to learn more about social media, work with you?Chelsea Peitz 38:28  My favorite social platform that I hang out the most on is Instagram primarily because of Instagram stories. They are my favorite thing in the world. And you will really get to know me and create that I feel like I already know your feeling. So I'd love to hear from you, send me a DM let me know you came from the show. And also my website and Instagram. They're just my name. So my first and last name, it's Chelsea.Peitz. P-E-I-T-Z. And I know you'll put that in the show notes. So definitely send me a message and let me know. I've got a ton of free courses on Instagram, downloads, guides, I really, really give everything away. And my business coach is like, well, at some point, you are gonna have to sell something (inaudible). My book is on there and everything. And yeah, so that's where I hang out the most. But yeah, you can find those resources either on my Instagram profile or on my website. Lesley Logan 39:20  Perfect. Well, I've already started downloading them, you guys so you will be too. Okay, before I let you go, you've already given us so many lessons and tips. But for the too long, didn't read or the you know, just maybe an action item that we didn't touch on today. What are your bold, executable, intrinsic or targeted steps people can take to be it till they see it? Chelsea Peitz 39:38  I'm gonna give you my favorite, favorite, favorite social media tip. It's the thing that I start everything with. It'll be the second chapter of my book. And it's about changing your mindset today about the idea of content creation because I know that's the number one challenge. What do I post? I don't create content. How do I do this? I don't want to be creating videos all the time. Okay, so here's my one mindset shift for you to take on today is to reframe how you think about content and to reframe it in the sense that the most important content, the most original content, the most mindshare-building content that you can ever create is actually not traditional content at all. It's your conversations. And we already mentioned this earlier in the in the show, 24 years ago, I had to have your phone number you had to you had to answer I had to mail you something, I had to put postage on something, I had to drive somewhere and meet you. And now we have this beautiful opportunity to connect with other human beings, not sell to them, but literally talk to them, and comment on their posts. And also send them a direct message and say, hey, I just wanted to let you know, you've really inspired me today. Thank you. So we have the ability to create relationships, first and foremost, without ever making a video. And we can do it in 30 seconds a day, in our pajamas, from bed. And here's the one little extra bonus point, right? When you talk to people on the socials, whatever social media platform of your choice, the social media platform wakes up and says, oh, you want to talk to this person more in the future. So what it actually does is it trains your algorithm, and it works harder and smarter for your future content. So that when you do post something, that person that you've been talking to and supporting and connecting with and encouraging, that person is going to see your content. And they're also going to have this really positive them-focused experience because you're just supporting their content. So don't be discouraged that you need to go out and get a videographer and create content and learn all these hooks and those calls to actions. The real strategy is talking to people and it's an old sales strategy from the beginning of sales time. How many people, how many conversations have you had today? And you can do it for free at scale from your bed on social media, right? Lesley Logan 42:00  Brad's gonna love this so much because he has his whole thing on like 200 no's to rejection like him, back in his sales days, he was like he was told like you if you get rejected 200 times you'll be successful. And so he was just like out there to talk to people and he'll go oh, I got rejected. That's he gamified it, that's one, that's two like, oh, that person that rejected me and he had to say oh, like so I do love this. I love it because one it gives you all permission to consume a little bit which might even give you some ideas but also you know, if you're if you're not wanting to create content, create yet, building those relationships is going to make you feel so supported when you do because all those people, you're right, because Chelsea and I talked like, you know, looking into each other's stuff. I see her posts, I'm like, oh, look at this, oh, I needed this today. That's so amazing. So it really does brighten your day and it does change the social experience. I think so. I love that. Chelsea, thank you for your amazingness and being you and sharing your story and being so vulnerable and giving us all permission. It's just really beautiful. I'm so grateful. Y'all how we're going to use these tips in your life. Make sure you tag Chelsea Peitz or DM her. Hey, you can actually do the Be It Action Item with her. You can actually just go have a conversation with her. I think that's actually really great. I want you to do that homework. Tag the Be It Pod. Let us know how you enjoyed this and until next time, Be It Till You See It. Lesley Logan 43:16  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day.   Lesley Logan 43:44  Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @Be It Pod.  Brad Crowell 43:59  It's written, filmed, and recorded by your host, Lesley Logan and me, Brad Crowell.Lesley Logan 44:04  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 44:08  Our theme music is by Ali at Apex Production Music and our branding by designer and artist Gianfranco Cioffi.Lesley Logan 44:15  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 44:18  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

mike and travis discuss the following topics.... bitboy's live stream.... hustle watch: the kitchenaid mixer crew lady ballers...... the turkey story.... the masked singer overlap.... cocaine hippo update..... potw: neil the seal/love and monsters well, bye.

Retail giant Target has a new line of pro-LGBTQ clothing for children—even for infants—because you never know when your baby will decide to be trans. With more and more companies putting their woke ideology into their advertising and merchandise, it's decision time. As June approaches, this will only get worse. What is Target, Bud Light, Ulta and KitchenAid doing with your money? Pushing the things that are destroying America, that's what. SHOW NOTES --- Send in a voice message: https://podcasters.spotify.com/pod/show/heidistjohn/message