Offline

Philip's Message: Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material

L - What I did then, What I'd do today Then: aligned with another entrepreneur, website, email newsletter, LinkedIn, specialized Today: Specialize, Outbound (LinkedIn + email), Content, SEO, paid traffic, event marketing

(Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode. I'm kidding a little bit, but it really was an interesting episode.

Continuing our flagrant clickbait-ifying of show titles, we talk about how email newsletters are dead. Over. Cooked. Kaput.

Liston likes to tilt at windmills. One of his favorites is trying to get +Philip to seriously consider using paid advertising to gain visibility for his workshop offerings.

Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends. The first trend we have something to say about today is content.

Philip has been... livestreaming. Does that mean he is surrounded by pulsating purple LED lights, grinding away at a first-person shooter?

The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...

Recently, Liston concieved, designed, implemented, and shut down a productized service in about 2 months time. During that time, he sold 2 clients on the service, and created+shipped a website, outbound email sequence, and sales deck for the service.

In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?

This episode is a fast-and-loose overrview of various approaches to email marketing.

Liston is in the middle of running an online event called ClientCon. What better time to find out what it's like to envision, plan, and execute a sizeable (30 speakers) online event?

Tom Chritchlow is an independent strategy consultant, and a wealth of knowledge about how to open up new opportunity with questioning.

Tom Chritchlow is an indepedent strategy consultant, and a weath of knowledge about how to open up new opportunity with questioning.

Liston has twice launched a workshop (https://servedontsell.com/workshop/) and it's sold reasonably well both times.

Intellectual property. Two serious-sounding words that make it seem like you need lawyers and contracts and DRM and who knows what else.

Philip is not actually as empathetic as he thinks. Or is he?!?!

At some point, Liston said "something something ALL SALES IS BECOMING MARKETING." Philip wanted to know more.

Philip has gone on record saying you shouldn't try to emulate superstar performers. HOWEVER, you can learn a lot from way-above-average performers.

Is technology a distraction for a professional services business? Of course not. But... we have to wonder how to be smart about it so it doesn't become a distraction. Liston and Philip talk through this tension in today's episode.

Find out which model might fit your firm best, and how to evolve from one model to another in this episode of Offline.

What business metrics should you track in your consulting business? In this episode, we cover some of the metrics we track. Some are hard metrics tied to revenue, some happen before revenue, and some have more to do with personal profit.

What’s up with us? Well if you’re wondering, here you go…

There's a tension between your expertise and how certain you are about it. To be an expert, you have to understand the limitations of your knowledge. But to be listened to, you have to bring some certainty to the equation. How do you balance the two? We'll explore that very question in this episode.

There's a certain type of person who does high quality work, and there's a "nice guys finish last" thing happening online. What can work for experts that want to do digital marketing, without compromising their integrity? In this episode of Offline, Jim Thornton joins Philip and Liston talk about the pros and cons of SEO for experts.

SEO can bring in a lot of traffic - but how important is SEO for your business? In this episode of Offline, Philip and Liston talk about the pros and cons of SEO for experts.

In today's episode, we'll talk about how productizing your services can help you so that you can now create packaged services that you can price at a fixed rate.

Today we talk about Point of View!

It’s tempting: outsourcing your lead gen and having ready, willing, and able buyers just show up to meetings. But does it work? Liston discusses what happened when he hired an outsourced lead gen company, and whether it worked.

Liston recently monetized his podcast, and will you walk you through the entire process, start to finish. Oh...and did we mention that it was a 100% cold email campaign? Listen in to find out exactly what he did, and the adjustments he made along the way that had a big payoff.

What’s up with us? Well if you’re wondering, here you go...

You might want to get better at selling. But how are you at building and preserving trust? Philip and Liston discuss the necessity of trust, how to build it, and offer some steps you can take to build it more effectively.

Setting goals is nothing new for us here at Offline. But is goal-setting enough to actually create change? In this episode we discuss how we’re setting goals in our businesses to actually make the change we want.

What happens when a sales call just goes crappy? Your prospect is distracted, your pitch falls flat...what can you do? Philip shares his experience with a recent call, and Liston puts on his sales call technician troubleshooting hat.

All these gadgets and productivity may not be helping. Philip switched to an iPad as his daily work device a long time ago, now Liston’s thinking about it too because he’s not productive enough.

Execution is the key to most things in business, but execution alone may not be enough in marketing. In this episode, we explore whether you’re doomed if you don’t have a strong point of view.

In this episode, Liston and Philip will share their November 2019 business update.

In this episode, we’ll dig into how to deliver content that only a specific audience will appreciate, what makes a content great, and embracing Google Docs.

THIS IS NOT A DRILL! AND THIS IS NOT A RERUN! We've reached our 100th episode! Thank you so much for being a listener. We cannot express how grateful we are to have you.

In this episode, Liston and Philip will share their September 2019 business update.