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Build a 100% remote, online, and expertise-driven business. Hosted by Philip Morgan and Liston Witherill, we'll share what's working, what's not, and what scared the sh** out of us, every single Wednesday. If you're a consultant, software developer, professional services provider, coach, accountant,…

Philip Morgan and Liston Witherill

  • Feb 19, 2021 LATEST EPISODE
  • every other week NEW EPISODES
  • 43m AVG DURATION
  • 124 EPISODES


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Latest episodes from Offline

Mechanical Lead Gen

Play Episode Listen Later Feb 19, 2021 25:12


Philip's Message: Tomorrow I want to hear about your lead gen model and in particular the mechincal method. i think that's potentially a sticky, powerful term for you to use. it's evocative, but invites questions/conversation, which is great POV material

If you were to start building your authority today, how would you do it?

Play Episode Listen Later Feb 5, 2021 33:43


L - What I did then, What I'd do today Then: aligned with another entrepreneur, website, email newsletter, LinkedIn, specialized Today: Specialize, Outbound (LinkedIn + email), Content, SEO, paid traffic, event marketing

What happens when trust declines?

Play Episode Listen Later Jan 29, 2021 39:24


(Philip here) This was a fun one! It's music to my ears to hear Liston say "I think you're right about that", and he said this a lot in this episode. I'm kidding a little bit, but it really was an interesting episode.

Email Newsletters Are Dead

Play Episode Listen Later Jan 22, 2021 37:12


Should Philip buy ads to promote his workshop?

Play Episode Listen Later Jan 15, 2021 31:48


Liston likes to tilt at windmills. One of his favorites is trying to get +Philip to seriously consider using paid advertising to gain visibility for his workshop offerings.

Content is Dead

Play Episode Listen Later Jan 8, 2021 29:22


Liston and I are wading into the shark-infested waters of speculating. Of bloviating about trends. The first trend we have something to say about today is content.

Philip's Live Streaming Experiment

Play Episode Listen Later Nov 17, 2020 36:02


Philip has been... livestreaming. Does that mean he is surrounded by pulsating purple LED lights, grinding away at a first-person shooter?

Why you shouldn't sell to your audience the way you want to buy

Play Episode Listen Later Nov 6, 2020 41:21


The curse of knowledge is a very versatile curse! It interferes with our ability to explain things to those who are less experienced than we are, and...

Learnings From a Productized Service

Play Episode Listen Later Nov 2, 2020 35:56


Recently, Liston concieved, designed, implemented, and shut down a productized service in about 2 months time. During that time, he sold 2 clients on the service, and created+shipped a website, outbound email sequence, and sales deck for the service.

Designing and Running an Online Event

Play Episode Listen Later Sep 25, 2020 32:46


Liston is in the middle of running an online event called ClientCon. What better time to find out what it's like to envision, plan, and execute a sizeable (30 speakers) online event?

Offline featuring Tom Critchlow (Part 2)

Play Episode Listen Later Sep 11, 2020 29:26


Tom Chritchlow is an independent strategy consultant, and a wealth of knowledge about how to open up new opportunity with questioning.

Offline featuring Tom Critchlow

Play Episode Listen Later Sep 4, 2020 29:34


Tom Chritchlow is an indepedent strategy consultant, and a weath of knowledge about how to open up new opportunity with questioning.

Lessons learned from launching the workshop

Play Episode Listen Later Aug 28, 2020 31:06


Structuring expertise into IP (#1 in what might become a series)

Play Episode Listen Later Aug 7, 2020 30:25


Philip's recent awakening to the fact that he's not as empathetic as he likes to think he is...

Play Episode Listen Later Jul 31, 2020 31:54


All Sales is Becoming Marketing

Play Episode Listen Later Jul 24, 2020 27:52


Jeb Blount: How to be a great podcast guest

Play Episode Listen Later Jul 17, 2020 27:16


Philip has gone on record saying you shouldn't try to emulate superstar performers. HOWEVER, you can learn a lot from way-above-average performers.

Is Technology a Distraction for a Professional Services Business?

Play Episode Listen Later Jun 11, 2020 32:37


Is technology a distraction for a professional services business? Of course not. But... we have to wonder how to be smart about it so it doesn't become a distraction. Liston and Philip talk through this tension in today's episode.

Sales Models for Professional Services Firms

Play Episode Listen Later Jun 4, 2020 34:01


Metrics to Track In Your Consulting Business

Play Episode Listen Later May 21, 2020 39:28


What business metrics should you track in your consulting business? In this episode, we cover some of the metrics we track. Some are hard metrics tied to revenue, some happen before revenue, and some have more to do with personal profit.

Does your area of expertise require certainty?

Play Episode Listen Later May 7, 2020 32:49


There's a tension between your expertise and how certain you are about it. To be an expert, you have to understand the limitations of your knowledge. But to be listened to, you have to bring some certainty to the equation. How do you balance the two? We'll explore that very question in this episode.

[Interview] - SEO for Consultants with Jim Thornton

Play Episode Listen Later Apr 30, 2020 42:45


There's a certain type of person who does high quality work, and there's a "nice guys finish last" thing happening online. What can work for experts that want to do digital marketing, without compromising their integrity? In this episode of Offline, Jim Thornton joins Philip and Liston talk about the pros and cons of SEO for experts.

How Important is SEO For Your Business?

Play Episode Listen Later Apr 23, 2020 35:40


SEO can bring in a lot of traffic - but how important is SEO for your business? In this episode of Offline, Philip and Liston talk about the pros and cons of SEO for experts.

Should you turn your services into products?

Play Episode Listen Later Mar 25, 2020 31:21


In today's episode, we'll talk about how productizing your services can help you so that you can now create packaged services that you can price at a fixed rate.

The Outsourced Lead Gen Experiment

Play Episode Listen Later Jan 30, 2020 35:11


It’s tempting: outsourcing your lead gen and having ready, willing, and able buyers just show up to meetings. But does it work? Liston discusses what happened when he hired an outsourced lead gen company, and whether it worked.

Cold Email: Getting Podcast Sponsorship Using Cold Outreach

Play Episode Listen Later Jan 23, 2020 42:47


Liston recently monetized his podcast, and will you walk you through the entire process, start to finish. Oh...and did we mention that it was a 100% cold email campaign? Listen in to find out exactly what he did, and the adjustments he made along the way that had a big payoff.

How Trust Works In a Consulting Sale

Play Episode Listen Later Jan 9, 2020 42:37


You might want to get better at selling. But how are you at building and preserving trust? Philip and Liston discuss the necessity of trust, how to build it, and offer some steps you can take to build it more effectively.

Setting Goals (For a Change)

Play Episode Listen Later Jan 2, 2020 35:50


Setting goals is nothing new for us here at Offline. But is goal-setting enough to actually create change? In this episode we discuss how we’re setting goals in our businesses to actually make the change we want.

Troubleshooting Crappy Sales Calls

Play Episode Listen Later Dec 26, 2019 29:43


What happens when a sales call just goes crappy? Your prospect is distracted, your pitch falls flat...what can you do? Philip shares his experience with a recent call, and Liston puts on his sales call technician troubleshooting hat.

Why Limit Your Productivity ON PURPOSE

Play Episode Listen Later Dec 19, 2019 33:18


All these gadgets and productivity may not be helping. Philip switched to an iPad as his daily work device a long time ago, now Liston’s thinking about it too because he’s not productive enough.

Strong Point of View Required In Your Content Marketing?

Play Episode Listen Later Dec 12, 2019 46:32


Execution is the key to most things in business, but execution alone may not be enough in marketing. In this episode, we explore whether you’re doomed if you don’t have a strong point of view.

November Updates - Killing Paid Emails and Getting Podcast Sponsors

Play Episode Listen Later Nov 7, 2019 64:23


Why Your Tools Don't Matter, and How to Use Email with Dan Oshinsky

Play Episode Listen Later Oct 24, 2019 53:49


In this episode, we’ll dig into how to deliver content that only a specific audience will appreciate, what makes a content great, and embracing Google Docs.

What we've learned over 100 episodes

Play Episode Listen Later Oct 3, 2019 48:33


THIS IS NOT A DRILL! AND THIS IS NOT A RERUN! We've reached our 100th episode! Thank you so much for being a listener. We cannot express how grateful we are to have you.

September Update - Direct Response and Consulting Windfall!

Play Episode Listen Later Sep 19, 2019 54:50


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