Podcasts about lead gen

You're good at what you do. Your clients know it. The people who refer you know it.But your next ideal consulting client may have no idea you exist.That's the gap between being credible and becoming sought after.In this episode, Melisa Liberman shows independent consultants how to make lead generation easier by building an inbound lead system that helps more right-fit clients find you, trust you, and reach out already interested.You'll learn how to move beyond relying only on referrals, past clients, and inconsistent outreach by becoming more recognizable for the specific consulting work you want to be hired for.Melisa breaks down the three components of an inbound lead system for independent consultants:The inbound foundation: the specialization that makes you known for a specific problem, client, or outcomeThe sought-after mindset: the shift from hidden expert to obvious choiceThe inbound lead mechanism: the system that builds visibility, grows your audience, creates direct relationships, and keeps you top of mindYou'll also hear Melisa's own specialization example as a fractional COO for PE-backed tech startups, plus three real consultant examples using a podcast, speaking, and unattached networking to generate more right-fit opportunities.Listen to learn how to build visibility, differentiation, and demand in your consulting business, so lead generation gets easier the longer you do it.Timestamps for Key Moments:[00:00] Episode overview[00:05] Why becoming sought after changes everything[00:07] The 3-part inbound lead system[00:08] Component 1: Inbound Foundation[00:09] Two specialization blockers[00:15] The In-N-Out Burger specialization example[00:18] Fractional CRO example for PE-backed tech[00:22] Component 2: Sought-After Mindset[00:28] Component 3: Inbound Lead Mechanism[00:32] Podcast + diagnostics example[00:33] Speaking + white paper example[00:35] Unattached networking example[00:37] Next stepsResources Mentioned:Companion Resource: Lead Generation Effectiveness Scorecard: www.pipelinescorecard.comFull Show Notes https://shownotes.melisaliberman.com/episode-274Want More?Melisa's Books, Planners & Journals: https://linktr.ee/melisalibermanGet Melisa's Book: https://www.melisaliberman.com/bookVisit Melisa's Website: https://www.melisaliberman.com/Follow on LinkedIn: https://www.linkedin.com/in/melisa-libermanWant help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In every sales appointment I have been a part of, the salesperson shows up and jumps into talking about their product and company. They completely skip over talking about me, the prospect. Not only is this very "all about me", but it is a missed opportunity to learn about the prospect and gather valuable information. We explain an alternative way to handle sales appointments in the full video here https://youtu.be/OkSG7ALmyRg?si=qVTcofcmfNKqjWC_ 

"LinkedIn Thought Leader Guide" hier gratis ➔ https://xhauer.com/linkedinLinkedIn-Posts per WhatsApp-Voice: XHANA hier gratis ➔ https://xhauer.com/xhanaIn dieser Folge baue ich live im Coaching mit einem KI-Tech-Gründer einen schlanken LinkedIn-Funnel auf, der planbar Demos mit Foundern und CEOs bringt. Ihr seht die 4 Schritte, auf die es ankommt: Content im Wording der Zielgruppe, Thought Leader Ads, Retargeting und Message Ads. Dazu die zwei Voraussetzungen, ohne die das Ganze nicht funktioniert.Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd 30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.

>> Get A Free Copy Of The Book (Big Idea To Bestseller): https://www.bigideatobestseller.com/free-book>> Book A Call With Our Team: https://write.bigideatobestseller.com/booking-page>> Step-By-Step Process To Becoming A Bestselling Author: https://write.bigideatobestseller.com/vsl-watch-pageIG: @jakekelferLinkedIn: @jakekelferAre you tired of chasing leads that never convert? In this episode, you will discover how a book can become your most powerful lead generation tool, helping you attract higher-quality prospects, build credibility, and create opportunities long after it's published. Tune in to discover why a book may be the smartest marketing asset for growing your business. Listen now and learn how to turn your expertise into a steady stream of leads.

This is from our video on Cold Email Tip: Be Less "All About Me" Watch the video here https://youtu.be/iUSqloqw8lo?si=3FS4oiViDIwrBfyr

268 | SpaceX will an die Börse und hat große Visionen - aber würden wir die Aktie kaufen? Samuel und Alex sind geteilter Meinung, und sprechen lieber darüber, dass Tech-Firmen wieder Junior-Entwickler einstellen, um AI-Kosten zu sparen, war das nicht mal andersherum gedacht? Und natürlich pitchen sich beide 2 Geschäftsideen.Partner dieser Folge:ClockodoDas Time-Tracking-Tool unserer Wahl. ⁠⁠https://www.clockodo.com/⁠optimisten⁠ Gutschein-Code: optimisten25 für 25% Rabatt.Mach das 1-minütige Quiz und finde eine Geschäftsidee, die zu dir passt: digitaleoptimisten.de/quiz.Kapitel(00:00) Intro(01:20) SpaceX geht an die Börse - würden wir Aktien kaufen?(25:20) Firmen stellen wieder Junior Engineers ein, um AI-Kosten zu sparen(37:13) Find of the week: US-Startup klaut unsere Idee und sammelt Millionen ein(44:15) Die blaue Pille: Wird das Web jetzt zur Matrix?(53:30) Geschäftsidee von Samuel: TokOpti(58:01) Geschäftsidee von Alex: SchnipselSo erreichst du uns:Sprachnachricht senden: https://www.speakpipe.com/digitaleoptimistenEmail schreiben: alexander@digitaleoptimisten.deLearningsKosten pro Tonne als North-StarSpaceX verfolgt die Kosten pro Tonne ins Weltall als North Star Metric; 80% der ins Orbit gebrachten Masse stammen laut Transkript von SpaceX und Starship ist 99% günstiger pro Tonne als frühere Ansätze der NASA. Diese Kennzahl lenkt Design, Effizienz und Wiederverwendung, weil sie konkrete Kostenziele setzt. Relevanz: Für Gründer bedeutet das, eine messbare, arbeitsverhaltenssteuernde KPI zu wählen, die tatsächliche Wertschöpfung antreibt.Private Space-Akteure verändern das SpielDie Diskussion hebt hervor, dass SpaceX aktuell einen Großteil derOrbital-Müllung liefert; Falcon 9 senkte die Kosten pro Tonne um 85% gegenüber NASA, Starship um 99%. Das zeigt, wie private Akteure Kostenstrukturen schneller verschieben können als staatliche Programme. Implikation: Unternehmen und Investoren sollten Wettbewerbsvorteile jenseits öffentlicher Zuschüsse suchen und Privatisierungseffekte beachten.Hypothese: AI-Token-Hype mittelfristig drückt PreiseEs wird von einer Honeymoon-Phase bei Token-Preisen und -Volumen gesprochen; in den nächsten drei bis fünf Jahren könnten sich Kostenstrukturen konsolidieren, danach könnten Token-Preise wieder sinken, wenn Chips, Server-Hardware und Architekturen effizienter werden. Hypothese: Die Zahlungsbereitschaft der Nutzer steigt mit Prozess- und Output-Mehrwert, während Anbietermilieus Kosten fallen lassen. Unternehmen sollten Token-Verbrauch disziplinieren und Langzeit-Kostenstrukturen früh modellieren.Token Optimizer als DienstleistungDie Folge zeigt eine konkrete Idee: Token Optimizer als Dienstleistung, die bei Startups Token-Nutzung analysiert, Prompts optimiert und unnötige Token-Anfragen vermeidet; dazu gehört Lead-Gen über Analyse der Token-Nutzung und potenziell ein Tool, plus ein Dienstleister-Modell wie TalkOpti/Tokin Opti. Relevanz: Dieses Dienstleistungsmodell schafft neue Job-Profile und setzt frühzeitig auf Effizienz, bevor teure Plattform-Lizenzen voll greifen.KeywordsSpaceX IPO BewertungKosten pro Tonne ins Weltall SpaceXNorth Star Metric SpaceXAI Token Kosten EntwicklungStarlink GeschäftsmodellSpaceX Datenzentren im WeltraumDatenzentrum im All KonzeptToken Optimizer GeschäftsideeAI Token Kosten ZukunftStarshipFalcon 9xAI

This is from our video on Improve Cold Calls By Focusing on the Prospect. Watch the video here https://youtu.be/3VOn4Jym9NQ?si=rJhhnfTiGjEsAxvI

Accredited Investors: Catalina Island deal closes soon. Join waitlist: somerscapital.com/investRich Somers sits down with Peter Roth to discuss how home service businesses can generate more leads, book more appointments, and scale without relying solely on expensive lead aggregators or outside marketing agencies. Peter breaks down why cold calling still works, what most companies get wrong about outbound sales, and how the right script, data, training, and follow-up system can turn a call center into a powerful growth engine.In this episode, Peter shares his playbook for building an in-house appointment-setting machine for industries like roofing, HVAC, plumbing, windows, landscaping, water treatment, and more. Rich and Peter also dive into AI in sales, the risks of outbound AI calling, how to hire and train better callers, and why business owners need to understand exactly where their lead generation process is breaking down before they can fix it.Connect with Rich on Instagram: @rich_somersInterested in joining The 7 Figure Creator Mastermind? Visit www.the7figurecreator.com to book a free intro call.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.

In this interview, I sit down with investor Bryan Driscoll to talk about what's happening in real estate marketing in 2026—pay per lead, PPC costs, AI tools, and what investors need to do to stay competitive. We also get into Bryan's mission behind The Goodness Game and why giving back matters just as much as building a business.

This is from our video on This Will Completely Change How You Sell. Watch the video here https://youtu.be/clWtIMDUVBA?si=SLNrx_0XRtjsdOLS

YouTube lead generation strategies that actually convert? I've got 3 of them for you. Forget the obvious lead magnets everyone talks about. These are the subtle YouTube marketing approaches that build trust while quietly growing your email list while growing your YouTube audience. ▶︎ JAMES' 21 DAY LEADS CHALLENGE: https://videobrand.link/100leads (affiliate link)⭐️ Turn your YouTube channel into a sales funnel! Get Meredith's YouTube Funnel Playbook here: https://videobrand.link/playbook✨ STILL IGNORED IN YOUR NICHE? GET YOUR YOUTUBE VISIBILITY REPORT: https://meredithmarsh.co/visibility

Most B2B marketers think demand generation and lead generation are the same thing.They're not.And confusing the two is exactly why your pipeline isn't growing.In this episode, we break down the real difference between demand generation vs lead generation — and why most teams are stuck running a system that creates activity, not revenue.We walk through the 5 BE's Framework and show how to shift from chasing leads to building real demand in your market.Tune in and learn:→ Why lead generation breaks at scale→ How demand generation actually builds pipeline→ What most teams get wrong about the 95/5 ruleIf you're under pressure to generate more leads but know something isn't working, this will change how you approach marketing.-----------------------------------------------------

➡️ Want To Learn More About Partnering With Me at eXp (Get all my Training & Coaching For Free) Schedule a Zero Pressure, Fully Confidential Zoom Call with me: https://go.oncehub.com/PartnerwithJoshuaSmithGSD   ➡️ Connect With Me On Social Media: Facebook: https://www.facebook.com/JoshuaSmithGSD Instagram: https://instagram.com/joshuasmithgsd/   About Joshua Smith: -Licensed Realtor/Team Leader Since 2005 -Voted 30th Top Realtor in America by The Wall Street Journal -NAR "30 Under 30" Finalist -Named Top 100 Most Influential People In Real Estate -Top 1% of Realtors/Team Leaders Worldwide -6000+ Homes Sold & Currently Selling 1+ Homes Daily -Featured In: Forbes, Wall Street Journal, Inman & Realtor Magazine -Realtor, Team Leader, Coach, Mentor

In this episode, Trey sits down with Andrew Wagley. Andrew shares his journey from insurance rookie to niche domination, building a successful agency with innovative SEO strategies and programmatic insurance solutions. Discover how he leverages relationships, technology, and niche focus to scale rapidly and efficiently as a one-man agency. Keywords:Insurance, Niche Markets, SEO, Agency Growth, Program Insurance, Home Care, Business Development, Industry RelationshipsKey TopicsBuilding niche insurance verticalsLeveraging relationships with underwritersImplementing SEO strategies for lead generationFocus on niche markets to accelerate growthBuild strong relationships with underwriters for program accessUse SEO to generate inbound leads at scaleFrom Rookie to Niche Leader: Andrew Wagley's Insurance Success StoryHow Andrew Wagley Built a 350-Client Home Care Insurance Empire"Nationwide SEO strategy for home care leads""The sky's the limit for agency growth""Retention rates are very high"Chapters00:00 Introduction to Andrew Wagley01:50 Andrew's Journey into Insurance04:19 Building a Successful Agency06:15 The Importance of Relationships in Insurance07:39 Expanding into New Verticals09:41 Leveraging SEO for Lead Generation12:37 Creating Exclusive Programs14:32Scaling the Business18:41 Retention and Client Relationships21:28 Exclusive Products and Partnerships25:12 Generalist vs. Niche Focus28:38 The Power of Consistency31:59 Challenges of Starting an Agency33:52 Advice for Aspiring Entrepreneurs39:13 Key Takeaways for Success

Amanda Demanda built her firm by aligning three things that rarely work together: brand, intake, and case value. That combination drove the jump from $2M to $60M in five years. Her marketing brings in clients who already trust the firm. Her intake process reinforces that trust at every step. And she trains her team to work cases all the way to maximum value—not just resolution. If you want to surround yourself with top-tier operators like Amanda and learn the exact strategies they use to scale, you need to be in the room at PIMCON 2026. Visit PIMCON.org to get your tickets. For more resources on how to dominate your market, visit us at Rankings.io. On this episode, you'll learn: Why brand-driven growth produces more higher-value cases than transactional lead flow. The “Ritz-Carlton” intake approach that shapes trust from the first call. How gifting, follow-ups, and consistency influence referrals long after the case closes. The “tender” metric—and how it exposes missed value inside your cases. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: https://hubs.li/Q04bf9vT0  Subscribe to our newsletter:  pimnewsletter.beehiiv.com  Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

This is from our video on AI Will Not Replace Salespeople. You can watch the video here https://youtu.be/jt5C6k50J18

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/alex-vacca ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

Todays episode was a call with Chris Huston VP of Preconstruction and Johnny Illick CEO at ReArch that was meant to be a brainstorming session that I was recording for note taking purposes but when it was all said and done I thought it was some great content and a nice peak behind the curtain of how ReArch operates and the current market conditions of VT, NH and bit of MA.Thanks to Citywide Contracting not only an excellent Construction Manager but also a self perform contractor and millworker manufacturer that can meet all your needs.Enjoy the show!Follow the Mass Construction Show here:LinkedinInstagramTwitterFacebookTikTokPurchase at -> TeeSpring

Welcome to a special podcast swap / behind-the-scenes episode! Lindsay Dollinger (Passports, Profits & Pixie Dust) and Morgan Speck (Six Figure Brand) sit down for a real conversation about what's working in business right now—from branding strategy and website basics to lead generation that doesn't feel sleazy. Morgan shares how she runs her brand strategy + website design agency with limited work windows, what content consistency looks like in real life, and why your brand should be built to move you toward business goals (not just “look pretty”). Lindsay pulls back the curtain on running a business with a full-time teaching schedule, batching content, and focusing on one lead gen lane at a time—without burnout. They also dive into why a simple one-page website can be the smartest first step (especially for service providers like travel advisors), how to stop being the “best kept secret,” and how to approach sales with integrity so it feels aligned. In This Episode, You'll Learn: What “strategy-backed branding” actually means (and why it matters)Simple, realistic content planning for busy entrepreneursWhy a website doesn't have to be complicated to be effectiveHow branding + lead gen work together to create consistent inquiriesLead generation without the ick: mindset shifts + practical strategyWhy “build it and they will come” doesn't work anymore Resources + Connect Morgan Speck (Spec & Co Creative Studio): Find her on Instagram/Threads at @speckandco + grab her ChatGPT-powered Brand Audit: www.spechtand.co www.spechtand.co/audit instagram.com/spechtand.co threads.com/@spechtand.co Lindsay's Lead Gen Quiz: www.lindsaydollinger.com/quizConnect with Lindsay: @lindsaydollinger (IG/Facebook/TikTok)

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/jacob-ray ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

Street Smart: Hyper-Local Lead Generation Done Right and EffectiveWhen a home sells in a neighborhood, the entire street is buzzing. That moment, when curiosity is at its peak, is your golden window. Most agents miss the most valuable marketing opportunity right after closing a deal.In this episode, learn how to turn one sold listing into an entire micro campaign that keeps your phone ringing. Discover street farming — focusing on just one street to position yourself as the go-to agent before anyone else does.Inside this episode, you will learn:The Power of Curiosity: Neighbors are already wondering what the house sold for. Your job is to show up with the right message and the right timing.Credibility is Key: When you sell a neighbor's home, every other neighbor sees you as more trustworthy and competent to sell their home.Micro Marketing: Street farming is micro marketing at its best — focusing on one street instead of an entire subdivision. When people see their street name, not just the neighborhood, it feels relevant and personal.Simple Setup: How to pull a list for a specific street and choose a format, either a postcard or a letter.The Follow-Up Magic: Include a QR code on your mailing piece that links directly to a home value tool or local market update. When that code is scanned, follow up with a personalized message.Creating Consistency: How to build street farming into your yearly plan by rotating campaigns to show up consistently in different parts of your farm throughout the year.Personal Always Beats Perfect: Don't wait for the perfect design. Make your message feel human by tying it back to the community and mentioning something local.When your marketing is this local, you don't just farm a neighborhood — you own it.Want the postcard template and system? Join the lunch and learn this week to grab the template, upload it, and systemize the process at www.thehyperlocalagent.com/class.

Ready to crack the code on lead generation with YouTube? In this energetic episode of "It's The Bottom Line That Matters," hosts Jennifer Glass and Patricia Reszetylo reveal proven strategies to attract and convert leads using the world's second-largest search engine.The conversation dives into why video is such a powerhouse for building trust and connection. Jennifer Glass emphasizes the importance of accessibility—captions and transcripts—so your content reaches and resonates with everyone. Patricia Reszetylo shares her real-world perspective as a consumer, explaining what makes her click through, stay, or walk away from a YouTube channel, and why delivering valuable, target-specific content wins business.Together, they break down the smart moves: using tactical snippets or how-to's to showcase your expertise, always providing a clear and frictionless call-to-action, and leveraging YouTube ads for targeted reach. They even draw from personal stories (yes, changing your car's clock IS relatable) to show how educational videos can win customer loyalty.What sets this episode apart? The actionable, zero-fluff strategies that focus on helping your audience, building your list on platforms you control, and following up fast—giving you the confidence to grow, save time, and stand out from generic competitors.You'll come away knowing exactly how to transform views into leads and loyal customers by connecting, educating, and making it easy to say yes.Speaker Bios:Jennifer Glass brings sharp business acumen and a passion for accessible, actionable marketing. In this episode, her insights on video accessibility, strategic calls-to-action, and lead follow-up combine technical savvy with a no-nonsense approach. Her style is practical, encouraging, and laser-focused on helping listeners win more customers while staying compliant and connected.Patricia Reszetylo offers the perspective of both a business owner and a consumer, making her guidance refreshingly real. She explains what makes a company memorable or forgettable online, and why it's crucial to target your messaging. Her practical, relatable anecdotes (from appliance fixes to automotive accessories) highlight the power of showing your value through small, meaningful content.Keywords: YouTube lead generation, video marketing, accessibility in videos, captions, transcripts, business growth, YouTube Shorts, video snippets, target audience, marketing strategy, customer engagement, how-to videos, educational content, product troubleshooting, service-based videos, call to action, clickable links, minimal friction, YouTube ads, tracking UTM parameters, CRM integration, speed to lead, customer outreach, video optimization, SEO for videos, audience retention, content strategy, platform cross-promotion, car accessories marketing, owned platforms

Your pipeline isn't unpredictable because you're bad at business development. It's unpredictable because you're solving the wrong problem.Here's an example.Mike had 12 prospect conversations in two months. None converted. He assumed he needed better leads, a clearer niche, or a different lead gen strategy.He was wrong on all three.The actual problem was happening in the first 10 minutes of every conversation, and one shift in how he approached those calls changed everything.Most consultants treat an inconsistent pipeline like it needs a complete overhaul. New strategy. Different routine. More time available to work on it.The reality? Your lead generation process usually has one specific bottleneck. And until you diagnose what that bottleneck actually is, you'll keep spinning without traction.This episode is for you if:You're having conversations, but they're not converting to opportunitiesYour calendar feels too full for consistent business developmentYou know you need more pipeline activity but you're not sure where to startYou're tired of guessing what's actually wrong with your lead gen processIn this episode, Melisa breaks down the three most common lead generation mistakes independent consultants make, how to diagnose which one is stalling your pipeline, and what to fix first.The bigger point?You don't need a perfect lead gen machine. You need a repeatable process for diagnosing what's not working, fixing the right thing, and refining it as your consulting business evolves.What You'll Learn:[02:00] Why troubleshooting matters more than chasing the "perfect" lead gen strategy - and what even consultants with strong pipelines are constantly adjusting[06:00] The two gaps that keep ideal clients off your calendar - and why solving one without the other doesn't move the needle[11:00] What happens in prospect conversations that determines whether they convert - and the mistake consultants make in the first 10 minutes that stalls everything[24:30] How to diagnose whether "I don't have time" is a real constraint or a symptom of something else entirely[32:00] The step-by-step process for diagnosing your consulting pipeline so you can stop guessing and start building predictable lead flowReady to build a repeatable system for landing consulting clients without relying on referrals or feeling salesy?Learn more about the Lead Gen Sprint at https://www.melisaliberman.com/consultant-lead-generation-sprintResources:Join the Consultant's Lead Generation Sprint: https://www.melisaliberman.com/consultant-lead-generation-sprintFull Show Notes: https://shownotes.melisaliberman.com/episode-263Melisa's Books & Planners: https://linktr.ee/melisalibermanRelated EpisodesReady to stop depending on your warm network and start building a real pipeline?The Lead Gen Sprint is a focused program for independent consultants who want a simple, repeatable system for generating leads, without waiting on referrals.The Q2 2026 Sprint starts April 14th. If you want a pipeline this quarter, now is the time.Learn more and enroll at www.LGSprint.com.Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

Welcome to another engaging episode of "It's the Bottom Line That Matters," where your hosts Jennifer Glass and Patricia Reszetylo unpack the strategies, setbacks, and real talk around using Instagram - or IG - for lead generation and business growth.In this episode, the discussion zeroes in on how businesses can harness Instagram's image-centric platform to attract new clients and boost revenue, but with a powerful warning: don't put all your marketing eggs in one basket. Jennifer Glass opens with a cautionary tale about the Black Friday crash that left Insta-only marketers scrambling, reminding listeners why diversification matters. Together, the hosts get into the nuts and bolts of what works on Instagram: from crafting unique, scroll-stopping visuals and optimizing your bio for “link in bio” effectiveness, to leveraging the nuances of hashtags and the swipeable carousel posts that really shine on IG.Patricia Reszetylo brings a consumer's perspective, sharing both frustrations and observations about content overlap across platforms - and why giving your Insta audience something they can't get elsewhere is so vital. They also touch on automation tools, the importance of building your own email list (instead of relying solely on chatbot or social platform data), and why understanding your audience demographic is crucial for success.Rounding out the episode, Jennifer Glass and Patricia Reszetylo talk about engagement best practices - why it's not enough to rack up likes and how real conversation drives real results. You'll also get practical advice on converting Insta leads into meaningful business relationships and safeguarding your marketing efforts against platform volatility.Tune in for a blend of actionable tactics, strategic wisdom, and the kind of thoughtful banter that only seasoned pros can deliver. Whether you're an Instagram veteran or just exploring the platform as a potential lead gen channel, you won't want to miss these insights - because at the end of the day, it's the bottom line that truly matters.Keywords: Instagram marketing, social media platforms, lead generation, Instagram ads, marketing plan, content strategy, customer demographic, image-heavy content, scroll-stopping content, duplicate content, social media algorithms, unique Instagram content, call to action, clickable links, link in bio, Instagram bio optimization, Instagram DM, automation bots, Instagram captions, screenshotable graphics, Instagram carousels, hashtags, infographics, platform-specific engagement, audience engagement, email list building, chatbot lists, account security, thought leadership, Instagram sales tools

“Has anyone ever used a lead gen specialist?”This week in one of the groups I'm a member of, someone asked that question. And let me tell you—I could not respond fast enough. That's literally what I do.I mean, how many times have you heard me say SEO is the easiest way to bring in new leads consistently? A lot!I shared some advice with her so she can get more people coming to her new lead magnet, which is really what her question was all about. Because you can—and should—be weaving in SEO into every single page on your website, social media profile, etc.And that got me thinking about steps I could share with you that you can take if you also feel like you have a bit of a lead gen problem. So, here you are!→ Get the full show notes here!———

After 7 years of running a referral-based business, Brand & Squarespace Website Designer Jena Thielges decided to explore SEO as a more sustainable marketing strategy.Constantly showing up on social media was just NOT it.Even though she had “low-key studied SEO for years,” it wasn't until she implemented a clear strategy that everything started clicking.And leading to keyword rankings & even new clients!

If you've been showing up consistently, creating content, and "doing all the things" — but clients still aren't signing at the level you'd like — this is gonna hit home. Inside, you'll learn: The #1 biggest mistake most women make (....listen so you'll know what not to do) The 3 lead gen strategies to double-down on (because they're working in this market) 2 of the 3 are proven strategies (that brought in multiple 6-figures in my business in the past 6 months) are exclusive to Judy and Judy Weber Co clients  If you're ready to stop circling the same revenue ceiling and start operating like the marketing leader your business requires — this episode will show you how, with precision. Next Steps:

SHOW NOTES: ⁠⁠⁠https://www.haileyrowe.com/linkedin-lead-gen-steps/⁠Join my free Facebook community for business support & to connect with other health coaches: ⁠⁠⁠https://www.facebook.com/groups/themarketinghubgroup/⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠https://www.facebook.com/haileyrowecoach⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠https://www.twitter.com/hailey_rowe⁠⁠⁠

Kara Hinshaw has been in the Real Estate Industry for 20+ years and is an absolute LEGEND in the Industry! In this GSD Mode Podcast Interview Kara shares Her entire journey, from being New to Top Individual Realtor to Top Team Leader/Real Estate Brokerage Owners + Shares Her top tips to creating success to creating success with Geo Farming, Social Media, Internet leads (PPC, Zillow, Realtor, etc), AI and much more! This is an absolute MUST watch Interview!   ➡️Connect with Kara Hinshaw: Facebook: https://www.facebook.com/kara.hinshaw Instagram: https://www.instagram.com/karahinshaw.indianarealtor/ Website: https://www.karahinshaw.com/   ➡️ Want To Learn More About Partnering With Me at eXp (Get all my Training & Coaching For Free) Schedule a Zero Pressure, Fully Confidential Zoom Call with me: https://go.oncehub.com/PartnerwithJoshuaSmithGSD   ➡️ Connect With Me On Social Media: Facebook: https://www.facebook.com/JoshuaSmithGSD Instagram: https://instagram.com/joshuasmithgsd/   About Joshua Smith: -Licensed Realtor/Team Leader Since 2005 -Voted 30th Top Realtor in America by The Wall Street Journal -NAR "30 Under 30" Finalist -Named Top 100 Most Influential People In Real Estate -Top 1% of Realtors/Team Leaders Worldwide -6000+ Homes Sold & Currently Selling 1+ Homes Daily -Featured In: Forbes, Wall Street Journal, Inman & Realtor Magazine -Realtor, Team Leader, Coach, Mentor

As a money coach, the foundational pieces are VERY important to Dalene Higgins.She supports people with their financial foundations, and when it came time to focus on her SEO foundations—she knew just who to go to!(Me! She came to me.

Rob's journey from early internet and video streaming companies to launching his fourth venture in AIHow Roister's AI Data Agents and Messaging Agents work together to book qualified meetings for sales teamsWhy human intervention remains non-negotiable — and why "authenticity is the new currency"The industries Roister is targeting (SaaS, manufacturing, financial services) and what a typical 30-day trial looks likeHow Roister is helping oil & gas and mining companies extract buying signals from public Annual General ReportsWhat we're getting right — and wrong — about AI

In this episode, Eric talks with Michael Bakaic of Iceberg Cyber about practical ways to generate more business—whether you're an MSP or any service company.They break down how to:Use lead magnets that actually start sales conversationsTurn in-person events into a steady stream of opportunitiesMove beyond referrals and build a repeatable lead engineGet over the fear of rejection and the myth that “great products sell themselves”If you're serious about filling your pipeline and winning more clients, this one's for you.For even more on cybersecurity, startups, MSPs, and entrepreneurship, join Michael on the Cyber Confidential podcast.

In this episode of The Schmidt List, host Kurt Schmidt interviews Amber, owner of a successful lead generation agency, to dive into the perfect blend of art and science in digital marketing. Amber shares her journey from building e-commerce websites in the '90s to helping businesses grow online, especially during the challenges of 2020.They cover essential topics like the importance of SEO for lead generation, the role of AI in creating web content, and how to craft an authentic brand voice. Amber explains why creative user experiences and genuine storytelling are the keys to standing out in today's competitive digital marketing space. She also discusses the pitfalls of cookie-cutter AI content, quick-fix marketing tools, and why aligning your messaging with your business goals leads to real conversions—not just more traffic.This episode is packed with practical advice for small business owners, marketing professionals, and agency leaders. Learn how to build trust, boost your online visibility, and create a unique value proposition that resonates with your audience. Tune in to discover proven digital marketing strategies, SEO tips, and how to use your brand story as the ultimate marketing tool for 2026 and beyond.If you're looking to generate leads, grow your online presence, and create lasting connections with your customers, this episode is a must-listen!Visit schmidtconsulting.group for more show info.Become a supporter of this podcast: https://www.spreaker.com/podcast/schmidt-list-business-insights--2664825/support.

Today's episode is a real estate conversation with one of the most impressive young agents in the business. Cooper Murphy is 23 years old and closed 58 deals in his first full year as a real estate agent in 2025 — in a market where most people say it's “too hard to sell.” We break down exactly how he did it. We discuss what real work looks like day-to-day, why intention matters more than scripts, and how creating real value is the fastest way to build referrals and momentum. Cooper walks through his daily schedule, how many hours he's actually working, how he structures his calls and follow-ups, and why consistency beats talent every time. We also get into:Why networking works when it's done with the right intentionHow one great deal can turn into 10–15 moreThe difference between buyers and listings and where Cooper focused earlyWhy working with people your own age can compound long-termHow to think about lifetime client value instead of quick winsCreative financing and subject-to strategies and why they matter in this marketHow to analyze worst-case scenarios so you don't over-leverageWhy content and deal-sharing builds trust faster than traditional marketingThis episode is a blueprint for young agents, new agents, and anyone who wants to build a real estate business that compounds instead of burns out.

What if you could turn AI into your top-performing sales rep?In today's episode, we unpack 3 powerful and fully-operational AI workflows that save time, make money, and bring serious clarity to your sales and marketing—without sounding like a robot.From automating newsletter creation with emotional storytelling to qualifying leads and prepping for sales calls using real-time data, this episode is your blueprint to working smarter—not just faster.The best part? These aren't theoretical. You'll get actual behind-the-scenes walkthroughs, templates, and real results from workflows already running in Sabahudin Murtic's agency.

Lead Gen with Hyper Local QuizzesTired of the same old real estate lead generation tactics, like home value ads and overdone Facebook forms? Discover the secret weapon for generating real, engaged leads: hyper-local quizzes.In this episode, learn how to harness people's love for testing themselves to generate high-quality leads—not just cold, random clicks—from homeowners and buyers in your own community. Quizzes are playful, low-pressure, and highly shareable, giving people a fun reason to engage with you. They lower the barrier to entry by feeling like entertainment, not marketing.What You'll Learn:The Magic of Hyper-Local Quizzes: Turn generic queries like "What's your home worth?" into engaging, local-centric quizzes such as "How well do you know your city?" or "Which neighborhood landmark are you?"Quiz Ideas that Convert: Get inspiration for practical quizzes like a "Seller Readiness Score" (e.g., "Are you ready to sell in the next 6 months?") or a "Buyer Match Quiz" (e.g., "Which type of home fits your lifestyle?").Design for Success: Learn to keep quizzes short (5 to 7 questions), snappy, and always end with instant results and a clear call to action. Adding humor and personality makes people more likely to share.The Power of Follow-Up: Use quiz results to automatically segment your leads (buyer, seller, or curious) and tailor your follow-up with specific email sequences, property guides, or monthly market insights.Tips for Takeoff: Keep the tone friendly, deliver instant results, add visuals and local references, and don't be afraid to share your own quiz results to build authenticity.Stop chasing leads and start attracting them with a fun, curiosity-driven approach. A quiz is more than just lead generation; it's connection, data, and discovery all wrapped into one.

The fastest way to lose Gen Z at work is to misjudge what they need. In this episode, Hall of Fame keynote speaker Joe Mull, CSP, CPAE, challenges common assumptions about Gen Z in the workplace and explains why labeling early career professionals as unmotivated or unprepared misses what actually drives employee engagement, employee relations, and long-term commitment. Joe explores how professional inexperience, economic pressure, and communication norms shape how young employees show up at work, and why patience, mentoring, and leadership behavior matter more than generational stereotypes. He reflects on how early workplace interactions influence confidence, effort, and willingness to grow, especially in the critical first years of a career. The conversation focuses on how leaders can support development, preserve dignity, and build trust with early career employees in ways that strengthen workplace culture and unlock potential rather than shut it down. If you want to lead Gen Z more effectively, improve employee relations, and build a culture where early career professionals grow into committed contributors, this episode offers grounded perspective for today's workplace. To subscribe to Joe Mull's BossBetter Email newsletter, visit https://BossBetterNow.com For more info on working with Joe Mull, visit https://joemull.com For more info on Boss Hero School, visit https://bossheroschool.com To email the podcast, use bossbetternow@gmail.com #transformativeleadership #workplaceculture #companyculture #talentretention #employeeengagement #employeeretention #bossheroschool #employalty Joe Mull is on a mission to help leaders and business owners create the conditions where commitment takes root—and the entire workplace thrives. A dynamic and deeply relatable speaker, Joe combines compelling research, magnetic storytelling, and practical strategies to show exactly how to cultivate loyalty, ignite effort, and build people-first workplaces where both performance and morale flourish. His message is clear: when commitment is activated, engagement rises, teams gel, retention improves, and business outcomes soar. Joe is the founder of Boss Hero School™ and the creator of the acclaimed Employalty™ framework, a roadmap for creating thriving workplaces in a new era of work. He's the author of three books, including Employalty, named a top business book of the year by Publisher's Weekly, and his popular podcast, Boss Better Now, ranks in the top 1% of management shows globally. A former head of learning and development at one of the largest healthcare systems in the U.S., Joe has spent nearly two decades equipping leaders—from Fortune 500 companies like State Farm, Siemens, and Choice Hotels to hospitals, agencies, and small firms—with the tools to lead better, inspire commitment, and build more humane workplace cultures. His insights have been featured in The Wall Street Journal, Forbes, Harvard Business Review, and more. In 2025, Joe was inducted into the Professional Speakers Hall of Fame (CPAE). This is the speaking profession's highest honor, a distinction granted to less than 1% of professional speakers worldwide. It's awarded to speakers who demonstrate exceptional talent, integrity, and influence in the speaking profession For more information visit joemull.com.

Questions like “can SEO help me rank in a way that helps  business growth?” & “am I allowed to blog about a podcast interview?” & “can I make this headline better to make the Google gods happy?” come up all the time in my conversations! And I want you to hear the answers, too.I've had no less than 16 calls since the start of 2026—and while this introvert may be melting, it's all going to your benefit!I had so many actual questions asked by actual entrepreneurs just like you that I got to pull from for this Q+A episode.Please know if YOU ever have questions, you can send them to me on Instagram.For now, play & be sure to save this episode so you can easily reference it in the future!——

Joe McCarthy is a powerhouse branding strategist and entrepreneur renowned for his relentless approach and trailblazing results in the digital business world. As the brain behind rapidly scaling brands like Gem Social and Grow With Us Agency, Joe specializes in lead generation, crafting magnetic personal brands, and helping influencers and entrepreneurs scale their businesses. Known for his servant mindset and transparency, he takes pride in guiding others to find their voice, optimize their offers, and achieve profitable, sustainable growth online. With a proven track record and a client roster filled with success stories, Joe brings a no-nonsense, value-first approach to building brands that convert. Takeaways: Build a Strong Foundation: Success in personal branding starts with foundational work—clarifying your target audience, your own voice, values, and what unique value you offer. Skipping these steps can leave you struggling to create real impact or connect with the right people. Brand and Lead Gen Go Hand-in-Hand: Building a great brand and effective lead generation aren't separate pursuits; they're deeply interconnected. An optimized brand attracts the right audience, while strategic lead gen processes convert interest into tangible results. Value First, Sales Second: Leading with service, not sales, is the key to authentic business growth. When you provide overwhelming value and genuinely care about serving your audience, selling becomes a natural, trust-based outcome. Sound Bytes: “Your brand is your business card and your resume—it shows people upfront your values, beliefs, and skills.” “People don't share or save content unless they truly resonate with your message. Nail the messaging and the rest will follow.” “If you know your service is great, it's almost selfish not to get it in front of the people who need it.” Connect & Discover Joe: Instagram: https://www.instagram.com/realjoemccarthy/ LinkedIn: https://www.linkedin.com/in/joe-mccarthy-7b691518a/ YouTube: https://www.youtube.com/@Realjoemccarthy X: https://x.com/realjoe_mac

Joe McCarthy is a powerhouse branding strategist and entrepreneur renowned for his relentless approach and trailblazing results in the digital business world. As the brain behind rapidly scaling brands like Gem Social and Grow With Us Agency, Joe specializes in lead generation, crafting magnetic personal brands, and helping influencers and entrepreneurs scale their businesses. Known for his servant mindset and transparency, he takes pride in guiding others to find their voice, optimize their offers, and achieve profitable, sustainable growth online. With a proven track record and a client roster filled with success stories, Joe brings a no-nonsense, value-first approach to building brands that convert. Takeaways: Build a Strong Foundation: Success in personal branding starts with foundational work—clarifying your target audience, your own voice, values, and what unique value you offer. Skipping these steps can leave you struggling to create real impact or connect with the right people. Brand and Lead Gen Go Hand-in-Hand: Building a great brand and effective lead generation aren't separate pursuits; they're deeply interconnected. An optimized brand attracts the right audience, while strategic lead gen processes convert interest into tangible results. Value First, Sales Second: Leading with service, not sales, is the key to authentic business growth. When you provide overwhelming value and genuinely care about serving your audience, selling becomes a natural, trust-based outcome. Sound Bytes: “Your brand is your business card and your resume—it shows people upfront your values, beliefs, and skills.” “People don't share or save content unless they truly resonate with your message. Nail the messaging and the rest will follow.” “If you know your service is great, it's almost selfish not to get it in front of the people who need it.” Connect & Discover Joe: Instagram: https://www.instagram.com/realjoemccarthy/ LinkedIn: https://www.linkedin.com/in/joe-mccarthy-7b691518a/ YouTube: https://www.youtube.com/@Realjoemccarthy X: https://x.com/realjoe_mac

If you're nodding your head like, “Okay Rosemary… I get that I need more conversations — but WHO am I supposed to be talking to?” this episode is your answer. We're keeping it simple and strategic. I'm breaking down the three groups of people you should focus on right now to generate real leads without overthinking, overcomplicating, or overspending. If lead gen feels overwhelming, this will give you clarity and direction fast.LINKS MENTIONED IN THIS EPISODEJoin my free masterclass → Conversations to ClosingsJoin us for the 40-Day Real Estate Bestie Devotional Challenge starting January 1st! Join the Real Estate Bestie Facebook Community ➡️ https://rosemarylewis.com/facebook

In this powerful rerun episode of Rethink Real Estate, Ben Brady is joined by Matthew Miale, CEO and Realtor of The Miale Team at Keller Williams, to break down exactly how he built one of the most dominant, listing‑focused real estate teams in the country — closing over 400 transactions a year without relying on cold calls, internet leads, or gimmicks.Matthew shares the philosophy that has shaped his entire business: simplify what the industry overcomplicates and double down on relationships. From redefining what “systems and processes” really mean, to scrapping the traditional buyer‑agent vs. listing‑agent team model, this episode is a masterclass in building a scalable business rooted in trust, service, and database growth. If you're a solo agent, team leader, or somewhere in between, there are practical takeaways you can apply immediately.The conversation dives deep into how Matthew's team generates 80%+ of its transactions from sphere, why every agent must start with a minimum database of 400 people, and how client events, open houses, and consistent relationship nurturing outperform transactional lead chasing — especially in tougher markets. Ben and Matthew also tackle bigger industry topics, including commission decoupling, private exclusives, MLS changes, and why “hard markets” reward agents who focus on fundamentals.This is a must‑listen episode if you want to build a resilient, listing‑driven business that thrives in any market cycle and carries momentum into 2026 and beyond.Timestamps & Key Topics:[00:00:00] – Why this episode matters heading into 2026[00:02:06] – Simplifying systems instead of overcomplicating real estate[00:03:28] – “Sideline to sideline” activity vs. real production[00:05:11] – Building a business on relationships, not cold calls[00:06:39] – Becoming the #1 listing team in Connecticut[00:08:36] – Why the specialist team model fails[00:10:24] – The power of database over strangers[00:11:50] – Why 80%+ of deals come from sphere[00:12:56] – The 400‑contact rule every agent must follow[00:15:02] – Client events as conversation starters, not marketing stunts[00:18:40] – Service vs. sales mindset in real estate[00:24:19] – Why open houses are still king[00:26:11] – “One new friend a day” strategy[00:28:22] – Navigating hard markets and industry cycles[00:32:32] – Buyer commissions, decoupling, and professionalism[00:36:11] – Private exclusives, MLS, and consumer impact[00:39:55] – Why transparency ultimately benefits consumers

Why Most Dentists Struggle with Marketing? In this episode, Dr. Mark Davis talks with Allison Horn, VP of Marketing at Imagen Dental Partners, about the real reasons dental practices struggle with marketing. They cover what actually works for growing a dental practice, getting more patients, improving online presence, and building a stronger brand. 

If lead generation feels overwhelming or inconsistent, this episode will help you see it in a whole new light.I'm joined by Lindsay Dollinger — lead gen expert, business coach, and host of Passports, Profits & Pixie Dust — to talk about building systems that make lead generation easier, smoother, and way more aligned.Lindsay and I both started in network marketing, and she shares how that experience helped her evolve into a business owner who now helps other women create real growth without the hustle. We dig into what's really working right now when it comes to leads, visibility, and showing up confidently in your business.You'll hear:The biggest misconceptions about lead generation (and what actually works)How systems can take the guesswork out of consistent lead flowThe common mistakes coaches and service providers make when trying to convert leadsWhat Lindsay has learned from hosting over 400 podcast episodes (yes, 400!)If you're ready to attract clients more intentionally — and stop spinning your wheels — this conversation is packed with insights you can use right away.Connect with Lindsay: 

In this masterclass episode of the Smart Real Estate Coach Podcast, I sit down with Trevor Mauch, founder and CEO of Carrot, a five-time Inc. 5000 company that's helped thousands of real estate investors and agents generate highly motivated seller leads online. Trevor's not just a "software guy" either—he's a buy-and-hold commercial investor himself, doing owner-carry deals and turning dead space into productive luxury apartments in his small town of Roseburg, Oregon. We start with something almost everyone asks me at bootcamps: lead gen. Trevor breaks down what he calls evergreen marketing, online lead systems that work for you 24/7 instead of keeping you on the hamster wheel of cold calling and direct mail. Then we go deep on AI search visibility, how Google's AI overviews and tools like ChatGPT are changing SEO, and what you can do right now to win in that new world. From there we shift into entrepreneur mindset: breaking through revenue "pain lines," designing your calendar around energy instead of just money, and building a business that actually funds your life vision instead of trapping you.  Trevor shares exactly how he scaled Carrot to an eight-figure company, the role coaching and masterminds played, and why your business should give you energy, income, and impact, not just revenue.  Key Talking Points of the Episode   00:00 Introduction 01:04 Who is Trevor Mauch? 03:02 Trevor's background: Growing Carrot and investing in real estate 04:55 The problem with "hamster wheel" marketing 06:56 How evergreen marketing generates inbound online leads 07:57 The impact of AI in how SEO works today 09:15 Practical AI SEO tips you can implement today 12:26 Taking advantage of hyperlocal links to build credibility online 15:56 Where to find Trevor and the AI Search Visibility Challenge 17:20 Business growth in 3s and 10s: The "Pain Lines" 19:50 Avoiding the "shiny object" churn through 12-month contracts 21:02 Optimizing for revenue vs optimizing for energy 22:01 The Quarterly Energy Audit: Identifying top energy-drainers 23:07 Redefining success and the purpose of being in business 27:09 Business game-changers: Coaching programs and masterminds 31:21 Fitness, faith, and proximity 34:04 What's next: EPIC Coaching, AI, and expanding Carrot   Quotables   "Business should give us work that interests and energizes us, it should fund our vision, and it should help us deliver an impact we're proud of."   "Evergreen marketing might take a little bit longer to get going, but it builds this foundation and it builds amazing momentum."   "You're the best person to mentor the person you used to be."   Links   Carrot https://carrot.com   Trevor Mauch https://instagram.com/trevor.mauch   QLS 4.0 - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod   Apprentice Program https://3paydaysapprentice.com Coupon code: Podcast   Masterclass https://smartrealestatecoach.com/actionpodcast   3 Paydays Books https://3paydaysbooks.com/podcast   Strategy Session https://smartrealestatecoach.com/actionpodcast   Partners https://smartrealestatecoach.com/podcastresources

Collin Ship built his YouTube channel for one purpose: drive qualified leads into his business. He wasn't trying to grow an audience or chase viral moments. He wanted a predictable system that pointed people toward his offer. And it proved how effective a small channel can be when it's built the right way. Collin took an "unsexy" niche (blogging) and paired it with a search-driven YouTube strategy built entirely around keywords, intent, and simple videos that matched what people were actually looking for. That combination led to a multi-7-figure business powered by steady, targeted traffic. In this episode, Collin breaks down the framework that fueled early traction, the surprising advantage YouTube gives new creators that Google doesn't, and why staying niche made sponsorships and affiliate deals far more lucrative.    Key Takeaways 00:00 Intro 01:22 Blogging Isn't Dead - $1.2M in 18 Months 05:23 Why Personal Branding Holds You Accountable 09:56 Using YouTube Strictly for Lead Generation 12:35 YouTube Keyword Strategy That Drove Early Growth 15:17 Does Going Broad on YouTube Hurt Lead Quality? 17:47 YouTube Publishing Frequency – The Sweet Spot 18:18 Why Long YouTube Videos Build Massive Trust 19:11 Make Your Free Content Better Than Paid 19:46 The Four Pillars of YouTube Monetization 21:35 YouTube Channels That Land Affiliates & Sponsors 26:19 Intent vs. Interruption Content Marketing 27:12 Using Paid Ads AND Organic Content to Scale 28:16 How to Run YouTube Ads Without Being Punished 31:20 Getting 6,000+ Leads per Month From YouTube 32:45 The Pros/Cons of Becoming Internet Famous 34:12 Where AI Fits in Your Content System 39:54 The Biggest Mistake People Make with AI 40:49 How He Revived His Offer With an AI Rebrand   Watch on YouTube: https://youtu.be/li6jI6YsT3A   Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

***Sign up for a FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBSToday's LIVE COACHING is with Amy Moeller, who is looking to get booked to speak at events her ideal client is already attending. Her goal is to use speaking as the ultimate lead generation.~~~~~~~~~~~~~***Join IN Demand, the Membership at: https://SpeakAndStandOut.com/IND***Sign up for your own FREE Speaker Breakthrough Session at: https://SpeakAndStandOut.com/SBS *****Join the next Speaker Circle Community Call at https://SpeakAndStandOut.com/Speaker-Circle *****Grab your FREE copy of the Be In Demand Listener Guide at https://SpeakAndStandOut.com/Guide *****