Oliver Brooke's Musings

This is the future, it makes sense...

I've struggled to maintain consistency lately and just realised why.

Competence is really what we're striving to increase.

Before your future customers interact directly with your company, your website will be their first experience and so in that regard, is vitally important to get right.

To succeed at a high leveltou should be able to confidently care as much as the top 1% of people who can do what you do care...

Competition based on price is a race to the bottom. Competition based on value is a race to the top. Nobody wins (over the long-term) where price is the defining metric. Everybody wins when it's value.

A summary of how the business changed during 2020

If I set up my business correctly then I deliver more value to each of my clients individually than they do to me. However, collectively, my clients deliver way more to me than I do to any one of them individually. The key to growing this then is to serve more clients but only in a way that at the very least doesn't detract from the value I bring for each one. Even better, though, is to leverage the expansion process to bring even more value to each client as a result of my collected experiences.

The implications of a failure to adjust your tactics

I'm honestly struggling to keep up with the amount of work I have on and am taking on right now. Here's the what and the why

The difference between assumptions and facts is risk. Reduce the perceived risk using data to establish yourself as a purveyor of facts

Because I plan far in advance, I believe this is the cause of Imposter syndrome...

The specifics of my task and project management system

How I figured out the long term goal and (a good) strategy to get it done. This episode will represent the loint at ehich the path forward suddenly became illuminated after 4+ years of not seeing it.

Task management has fundamentally improved my ability to execute. Here's how and an exploration of how this micro-planning could be applied to macro planning

What to do when you see others in your sector talking and spruiking bullshit

The degree to which my business can reduce the pain for my clients is strongly correlated with the overall success of the business

Why LinkedIn + video + networking seems to me a very powerful means of growth

Establishing habits requires persistent and repeated efforts to push through resistance.

Why I believe that the business I'm building is the right thing for me to be doing

A bit of an analogy thing about the balance between the inward and outward self