Recurring Revenue Show

We hope you enjoyed this episode of the Recurring Revenue Show. To make sure you never miss an episode, subscribe and rate us the amount of stars you think we deserve in your favorite podcast player: Apple Podcasts Google Podcasts Spotify Stitcher

We hope you enjoyed this episode of the Recurring Revenue Show. To make sure you never miss an episode, subscribe and rate us the amount of stars you think we deserve in your favorite podcast player: Apple Podcasts Google Podcasts Spotify Stitcher    

In this episode, Casey shares the 5 practical hacks to standing out in a fasting growing company. By implementing these 5 hacks, you will learn how to grow your impact and gain opportunity in the workplace.

Casey discusses the leadership questions he asks himself about his people and the questions you should ask yourself. He touches on mistakes, feedback, adversity, and coverage. Gravy Casey Graham

Casey records an episode from Summit about how to use your energy as a weapon, why trust is a spectrum, and the importance of casting vision.

Casey recounts a story from a home improvement project and how that translates to seeking help and effectively delegating in your role.

Casey talks about the two different balance sheets he looks at constantly as he evaluates the health of business, then gives clarity on which to prioritize and why.

Haley Ingram, Founder and CEO of Coffee & Contracts, joins the podcast to talk about her journey from uninspired real estate agent to rising six figure business owner. Haley discusses the light-bulb moment for Coffee & Contracts, the daily rhythms of being a business owner, and what she’s applying to her business after a year at the helm. Haley also discusses: Why Instagram resonates so much in the real estate market What business problem she could solve for herself if she had one wish Biggest learnings as a business owner What’s continuously challenging for her and how she’s working to solve it in her business Links: Coffee & Contracts Gravy Haley Ingram Matthew Sciannella

Casey talks about what concerns him as Gravy scales and how he approaches scaling a business. 

John D. Saunders, multi-time entrepreneur and the creator of Black Illustrations, talks with Matthew about his journey to create Black Illustrations and its mission to bring more diversity to website artwork. Matt and John discuss: The early days of entrepreneurship and the lessons learned along the way How the Black Lives Matter movement and the recent spate of police shootings has impacted Black Illustrations How he deals with the negativity that comes with taking a strong stance and purpose Where Black Illustrations goes in the future and the impact he hopes it will have Links: Black Illustrations Gravy John D. Saunders Matthew Sciannella

Casey talks about dealing with thoughts of failure and how to understand failure to put in a proper perspective.  He also talks about overcoming the fear of failure and how to not let it consume you.

Casey talks with USMC Colonel Derek Lane on core lessons from the Marine Corps to apply to your business and how to practically do it. In the episode they cover: Why Everyone in Your Business is a Rifleman Ways to Create Speed and Accelerate Revenue  Sowing Seeds of Culture How to Make Rewards and Recognition Work -- and How Not To Links: Gravy Col. Derek Lane Casey Graham

What do you do to keep a healthy perspective when you lead the business? How about just your department? Casey talks about how he keeps perspective as a CEO and Entrepreneur and how you can do the same regardless of your role.

Melissa Kwan, CEO and Co-founder of eWebinar, joins Matthew on the show. She talks about her new startup, eWebinar, and how she aims to upend the cookie cutter webinar and on-demand webinar market. She also talks with Matthew about: Lessons from her first startup she’s applying to her second How she deals with the hard parts of entrepreneurship Where brand comes into play for relationship building How she took a different approach to investing this time around Links: eWebinar Gravy Melissa Kwan Matthew Sciannella

What's the biggest obstacle you see in YOUR future? A Gravy team member asked Casey about what he thought was Gravy's biggest future obstacle. Casey answered it in a way that any CEO or business leader can take heed of.

Matthew talks with Chad Ketter, CMO at Drumeo (Musora Media) about building up three eLearning music companies with different target customers. Chad recounts with Matthew: Moving from DVD-based to a Membership model at a critical juncture Leveraging free channels like YouTube & Instagram to drive recurring revenue memberships Annual membership tactics that extend LTV and keep retention high The struggles of building Drumeo and Pianeo successfully before they had know / like / trust Links: Drumeo Pianote Guitareo Gravy Matthew SciannellaChad Kettner

Casey discusses how Gravy is approaching diversity and inclusion in the wake of recent events. *Please note, this episode was recorded prior to the Jacob Blake incident and event in Kenosha.

Casey is joined by lifelong mentor Joe Judge to talk about being a CEO and navigating the difficulties of entrepreneurship and building a business. Casey and Joe dissect: Why great leadership is more unnatural than natural  The right way to think about building a business when you’re starting one Doing the hard stuff and why it’s part of the process Why solving other people’s problems makes you and them incompetent Links: Clear Possibilities Gravy Joe Judge Casey Graham

Casey talks about the leadership qualities he looks for within his team, drawing on a couple key players from the Gravy team. He also describes how you can apply it for your business or professional position.

Casey and Matthew do a Live Podcast with Danielle Leslie, CEO of Course from Scratch, on bootstrap entrepreneurship and building a recurring revenue campaign machine. Danielle talks with Casey about: Hard lessons learned along the way to 7 then 8 figures Why she focuses her marketing to people like her How her diversity and her background is a entrepreneurial superpower Ways she deals with being a perfectionist when she can’t always be one   Links: Course from Scratch Gravy Danielle Leslie Casey Graham Matthew Sciannella

Matthew talks with Mike K. Tatum, Growth Marketer at Kinsta, about how Kinsta creates rabid evangelists from their premium WordPress hosting platform. Mike covers: How Kinsta structures Customer Success to rapidly take care of troubleshooting or ticket issues Actively managing Kinsta’s reputation to build third party trust and verification Setting up recurring revenue referral programs to make both referral partner and Kinsta accountable to it’s success Underrated and overrated marketing tactics that drive relationships Links: Kinsta Tatum Digital Gravy Matthew SciannellaMike K Tatum

Casey talks about his own failures and shortcoming as a CEO and Entrepreneur. Then discusses why failure is an asset to you as a professional and how to use it to your advantage.   Links: Casey Graham Gravy

Seeing brands kill it on LinkedIn and want in? Unsure how to get started building your reputation to grow your recurring revenue pipeline? LinkedIn unicorn Morgan Ingram drops by the show with Casey to give you:  Action packed tips on how to get your LinkedIn mojo going  The long term windfall to be gained How to get started building your audience and your pipeline What to do to stand out while being you Links: JB Sales Training Gravy Solutions Morgan Ingram Casey Graham

Matthew talks with Jennifer Groese, SVP Marketing at AVOXI, about where marketing’s role lies in the customer relationship engine. Matthew and Jennifer dive deep on: Keeping tabs on customer pain points and trends from a higher up position Secrets to effective marketing communications with customers and prospects How to weave the right priorities and personalization into every touchpoint Common marketer mistakes we all make that erode know / like / trust   Links:   AVOXI Gravy Matthew SciannellaJennifer Groese

Everybody asks Casey and the Gravy team about LinkedIn. How does Gravy get everyone participating? What do they do to get their team to be so active on it? Why can't my company accomplish the same thing? This is it. This is the episode you want to hear. If you've EVER wanted to know how Casey is getting almost the entire Gravy team motivated and committed to establishing their personal brand on LinkedIn, here's the guide to get your team started. Links: Gravy Casey Graham

Casey talks with Daniel Graff-Radford from Allbound about:    Partner Relationship Management (PRM) Interactive customer onboarding Truisms when it comes to successful PRM and recurring revenue How to use the qualification process rigidly to create strong client / vendor relationships   Links:   Allbound Gravy Casey Graham Daniel Graff-Radford

Casey talks about being a paranoid leader, why that's a good thing, and how you can apply it in your business to protect against unexpected events to reduce revenue churn in your business.

Matthew talks with Larry Long Jr., Director of Collegiate Sales at Teamworks, about embedding your product into the routine of your customer to create a sticky solution that grows organically. Larry talks about: Building relationships with extremely busy and schedule drive prospects How a perfect product-market fit creates enormous Word of Mouth possibilities Creating brand that aligns with your customers affinities - from language to collateral How to spin-off a tech platform into a content hub to create new recurring revenue verticals   Links: Teamworks Gravy Matthew SciannellaLarry Long Jr.

In this intro episode, we set the stage for what listeners can expect from future episodes of the podcast. Casey Graham, CEO of Gravy, and Matthew Sciannella, Content Director for Gravy, talk the Recurring Revenue Show.