Podcasts about svp marketing

Jack Nick, SVP/Marketing and eCommerce Director at Republic Bank of Chicago, joins Jon Hansen on Your Money Matters to discuss fraud prevention. Jack advises being vigilant with your accounts, verifying organizations, and discusses how to protect your personal information. To learn more tips on how to prevent fraud, visit republicebank.com/about/fraud-prevention/ .

Jack Nick, SVP/Marketing and eCommerce Director at Republic Bank of Chicago, joins Jon Hansen on Your Money Matters to discuss the basics of borrowing. Jack talks about personal loans, business loans, and other financial options. Republic Bank also offers a free handbook: The Introduction to Borrowing. To learn more tips to get you on the right […]

Jack Nick, SVP/Marketing and eCommerce Director at Republic Bank of Chicago, joins Jon Hansen on Your Money Matters to discuss the importance of having an emergency fund. To learn more tips to get you on the right track to financial literacy, go to republicebank.com.

Jack Nick, SVP/Marketing and eCommerce Director at Republic Bank of Chicago, joins Jon Hansen on Your Money Matters. Jack discusses how your credit is used and shares the five things that make up your credit score. To learn more tips to get you on the right track to financial literacy, go to republicebank.com.

On today’s airing of Your Money Matters hosted by Jon Hansen: Segment 1: Ed Maher, Associate Executive Director of the National Coalition of Labor and co-host of The Workers' Mic here on 720 WGN, joins the show to preview Sunday’s show. Segment 2: Jack Nick, SVP/Marketing and eCommerce Director at Republic Bank of Chicago, discusses […]

This episode features an interview with Ural Cebeci, SVP Marketing at Braze, a customer engagement platform that allows any marketer to collect and take action on data from any source, so they can creatively engage with customers in real time, across channels.Ural shares his perspective on the challenges and hesitations surrounding personalization, and his thoughts on how to move forward. He also dives into understanding digital body language and customer signals.Key Takeaways:A good demand strategy requires two things: GTM alignment and having the infrastructure to understand the business through data. To have a strong brand, you need healthy, long-term customer relationships, which requires understanding digital body language and customer signals. Marketers have valid hesitations around personalization, due to compliance and data privacy issues, and fear of eroding customer trust. As a result, using channels to continually get consent from customers adn actually delivering value is key. Quote:   ”In the end, in order to have a strong brand, you need to have healthy and long -term customer relationships. And we all acquire customers, users, through campaigns, but then retaining them really means connecting with the human behind that anonymous user or anonymous visitor. And that brings back the whole digital body language. Like we understand what that user is signaling, like what is at the surface versus what they are saying with their engagement, like what they say and collect that data and then like use that to drive better and more meaningful customer relationships.”Episode Timestamps: *(03:55) The Trust Tree: Understanding the business through data*(11:46) The Playbook: Any channel is cuttable, you need to understand your marketing mix*(25:59) The Dust Up: Alignment and committing to the same idea*(27:43) Quick Hits: Ural's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Ural on LinkedInLearn more about BrazeLearn more about Caspian Studios

Global experiential agency vStream has collaborated with AMD, the high-performance and adaptive computing leader, to launch in Dublin the first European AMD Product Experience Centre. This groundbreaking interactive and immersive centre is designed to showcase the transformative power of the latest innovations from AMD in real-world applications across AI, cloud computing, gaming, and more by using immersive storytelling, interactive displays, and cutting-edge augmented reality experiences. The new centre was opened by Ruth Cotter, Senior Vice-President for Marketing, Communications and Human Resources at AMD, together with Andrew Jenkinson and Niall O'Driscoll, co-founders of vStream, and Brendan Farley, Managing Director Ireland and Corporate Vice President of Wireless Engineering at AMD. Andrew Jenkinson, Co-Founder of vStream, commented: "We are incredibly proud to have worked with AMD on this project. The AMD Product Experience Centre is a testament to our shared vision of innovation, bringing advanced technology to life in a way that is both engaging and educational. Our expertise in immersive storytelling has allowed us to create a space where visitors can truly interact with and understand the game-changing technologies from AMD." Niall O'Driscoll, Co-Founder of vStream, added: "At vStream, we believe that technology should be experienced, not just explained. The AMD Product Experience Centre encapsulates that philosophy by turning complex semiconductor innovations into a tangible, interactive journey. We are excited to see visitors explore and engage with incredible technological advancements from AMD." Ruth Cotter, SVP Marketing, Communications and Human Resources at AMD, said: "We are delighted to open AMD's inaugural Product Experience Centre that is strategically aligned to our R&D and engineering presence in Ireland and is expected to support further collaboration and breakthrough innovations with our customers and partners. Our collaboration with vStream enables us to showcase how AMD's cutting-edge processors and adaptive computing technologies are shaping the future across a range of industries through a unique immersive experience." A Journey Through Innovation Designed and built by vStream, the award-winning experiential agency, the AMD Product Experience Centre integrates multiple interactive elements to engage visitors in a dynamic and memorable way: A Personal Welcome from AMD CEO Dr. Lisa Su - Upon entering the space, visitors are greeted by AMD's CEO via a large switchable glass screen, setting the stage for an inspiring exploration of AMD technology. Interactive Display Cases - Through an intuitive gamified experience, visitors can see how AMD processors power the world around us, with motion graphics, animations, and videos revealing physical products inside the futuristic transparent LED display cases. The Intelligent Table - An innovative tactile experience where users place AMD chips - AMD Versal, AMD Ryzen, AMD EPYC, and AMD Instinct - on the table surface to unlock interactive content that explores their impact across industries. Augmented Reality Experiences - A deep dive into how AMD is driving AI advancements in PCs with AMD Ryzen processors and in supercomputers with the latest generations of AMD EPYC processors and AMD Instinct accelerators, offering visitors a first-hand look at the future of AI-powered computing. Built on vStream's award-winning work in Augmented Reality with brands including Pfizer and McLaren F1, this experience allows the user to interact with digital assets, while still seeing their surroundings and interacting with other guests - a true example of the power of spatial computing. A Seamless Blend of Innovation and Experience The AMD Experience Centre was meticulously crafted by vStream, from concept to production and installation, ensuring a seamless fusion of technology and storytelling. With a fully user-friendly management system, AMD representatives can demonstr...

Like WIB2BM? Show us some love with a rating or review today!

Leana Less, SVP Marketing at Bealls Inc, joins Matt Beall Legacy to discuss her extensive marketing career, first impressions at Bealls, the Bealls business, and much more.  Interested in a Career at Bealls? – https://www.beallsinc.com/beallsinc/careers   Follow Matt Beall Legacy on LinkedIn - https://www.linkedin.com/in/matt-beall-legacy/   Episode Timeline: 00:00 Introductions 03:42 Growing Up 06:43 Before Bealls 19:54 Arriving at Bealls 23:52 Better Storytelling 28:00 bealls & Bealls Florida 36:51 Re-branding challenges 43:32 Excited about 2025 47:16 Predictions for 2025 50:55 Closing

Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success. Topics Covered: - Brand Optimizations for BFCM(4:15) - Visual Strategies to Improve Listings for the Holidays (6:07) - Copy Challenges (7:10) - Importance of Improving Bullet Points (11:14) - Maximizing Deal Strategy (13:45) - Depth of Discount (16:35) - Deal Type Nuances and Recommendations (18:30) - The Halo Effect of Affiliate Marketing (22:36) - Trends with Longer Deal Periods (26:30) - Forecasting for the Month of November to Include BFCM (30:25) - Ad Spend & Strategy for BFCM (33:18) - Balancing Short Term CAC and Long Term LTV Goals (34:55) - DSP Strategies for Before & After BFCM (40:50) - Off-Platform Targeting (42:47) - Post-Purchase Marketing Strategies (44:13) - Mobile First Shift (48:19) - Team Tips to Optimize Success (51:38) Speakers: - Delaney Del Mundo, Amazon Account Strategy Director, VENDO - Gefen Laredo, SVP Marketing, VENDO - Karin Yang, Creative Director, VENDO - Josh Hong, Senior Marketing Manager, VENDO - Jennifer Kaba, Content Marketing Director, VENDO - Russell Hsu, Lead Data Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

What's up everyone, today we have the pleasure of sitting down with Kacie Jenkins, SVP Marketing at Sendoso. Summary: Marketing isn't about cramming creativity into a spreadsheet, and Kacie's journey proves it. She took on last-touch attribution, broke free from narrow metrics, and built a system that told the whole story, one where sales and marketing actually worked together. It wasn't flashy; it was months of unsexy foundational work that led to record-breaking results. Kacie's advice is to stop obsessing over proving your worth with perfect data. Focus on collaboration, long-term strategies, and building something so good it proves itself.About KacieKacie started her career as a recording artist for 6 years where she recorded and released 2 top 30's singles on country radioShe transitioned to FANDOM as Marketing Manager where she helped build and scale entertainment and gaming communitiesShe then shifted to consumer tech and worked at Roku where she helped take their streaming stick to marketShe later joined Fastly when they were still a tiny startup and was eventually promoted to VP of Marketing while helping them scale to $200M in ARR and a massive IPOShe moved on to a few other VP of marketing stints at Ace Hotel and then SourcegraphToday Kacie is Senior Vice President of Marketing at Sendoso, the top gifting and direct mail platform for revenue teamsWhy Marketing Needs to Break Free from Last Touch AttributionKacie has strong opinions about last touch attribution and its role in marketing, calling it both misguided and overused. She recounts a memorable example where a company's finance team mandated that every marketing touchpoint be unique, forbidding multiple efforts for a single account. The result was a fragmented strategy, with marketing forced to isolate efforts rather than integrate them—a scenario she describes as fundamentally broken. This, she says, reflects a wider misunderstanding of marketing's role in driving success.In her experience, marketing is often held to an unrealistic standard that no other department faces. “No one questions whether a sales team should exist,” Kacie points out, yet marketers are repeatedly asked to prove their value in isolation. This obsession with single-point attribution—whether first or last touch—reduces complex buyer journeys to simplistic, unrealistic models. She likens it to sports, where success is measured by the contributions of the entire team, not just the final goal or play. In marketing, the same principle applies: campaigns succeed when brand, product, sales, and customer experience work cohesively.Kacie highlights how marketers often agree to flawed measurement practices under intense job pressure. Many leaders, she notes, demand immediate, trackable results and dismiss longer-term investments like brand building. When these short-sighted strategies fail, the blame lands on the marketing team, perpetuating a destructive cycle. This became especially apparent during the pandemic, when companies slashed budgets for brand and integrated marketing, only to see their performance suffer months later.At its core, the problem stems from a demand to quantify marketing in ways that are convenient rather than meaningful. Kacie insists that attribution models like last touch can provide insights but have been misused to force marketing into a demand capture role that undervalues its broader impact. Effective marketing, she argues, cannot succeed in a vacuum—it depends on the health and alignment of the entire organization.Key takeaway: Attribution models like last touch offer insights but become problematic when used in isolation. Marketing thrives on collaboration across teams, long-term investments, and integrated strategies. Simplistic measurement frameworks undermine this by reducing success to isolated metrics, which fail to capture the bigger picture. Focus on fostering collaboration and investing in holistic strategies rather than chasing immediate, trackable wins.What's the Best Way to Prove What Drives Revenue in Marketing?Kacie's candid take on the challenges of attribution didn't stop there. She explains that board members and leadership often seek simple answers, asking, “What drove the most revenue?” This, she notes, is rarely a question with a singular answer, and it certainly doesn't lie solely in the last touchpoint.Her approach combines every available data point, UTMs, self-reported attribution, and multi-touch models, to create a comprehensive picture. This isn't about assigning credit to one channel or tactic but understanding the collective influence of all touchpoints. For instance, at Sendoso, Kacie leveraged this holistic perspective to reinvigorate outbound sales. By investing in trust-building, strong branding, and thoughtful partnerships, the team shifted outbound calls from cold to warm, creating an environment where sales and marketing aligned seamlessly. The results were tangible, but proving causality required a deeper story, not just a simple report.She recalls challenging her finance team's reliance on last-touch data. When presenting a report that suggested “more direct traffic” as the solution, she asked bluntly, “What does that even mean?” This moment underscored how reductive metrics fail to capture the true impact of marketing efforts. By shifting the focus to sales-qualified opportunities and long-term patterns, she built trust with stakeholders and steered conversations toward what truly drives growth.Kacie emphasizes that this broader view isn't fast or easy, and it requires fighting against short-term thinking. Marketers must advocate for strategies that don't immediately show up in last-touch reports but are essential for sustainable growth. She also draws from B2C insights, where buying decisions often happen long before measurable touchpoints, reminding us that customers' journeys rarely follow a predictable path.Key takeaway: Attribution isn't about isolating success to one channel or tactic. By combining multiple data sources and focusing on long-term causality, marketers can tell a more accurate story. This approach builds trust with leadership, aligns teams, and justifies investments that might not show immediate ROI but are crucial for sustainable success.How to Convince Leadership to Rethink MeasurementKacie explains that driving change in marketing attribution and measurement requires aligning cross-functional teams and proving value over time. When she joined Sendoso, the disconnect between sales and marketing created distrust, and outdated metrics like MQLs dominated conversations. To address this, she set clear expectations with leadership: changes would be foundational, require significant investment, and take time to show results. This up-front agreement ensured her efforts had initial backing, though challenges arose as the process unfolded.A crucial part of the transformation was bridging the gap between marketing and finance. Kacie worked with a finance partner who embraced curiosity, seeking to understand marketing's perspective by educating himself through webinars and discussions. This mutual respect and collaboration were essential for aligning goals and building trust. She demonstrated that her approach wasn't about gaming numbers or securing credit but about laying a foundation for sustainable growth.Despite initial alignment, skepticism crept in as foundational work—cleaning up Salesforce fields, rethinking sales stages, and redefining metrics—took longer to yield visible results. Kacie emphasizes the importance of perseverance during this phase. Companies often lack the patience for foundational changes, cutting le...

Brian Rynott shares his journey through the aviation industry, detailing his early passion for aviation, career transitions, and experiences at major companies like American Airlines and AWAS. He discusses the evolution of Intrepid Aviation and his current role, providing insights into the aviation landscape and personal anecdotes that shaped his career. In this conversation, Brian Rynott discusses his journey in the aviation industry, particularly during the COVID-19 pandemic. He emphasizes the importance of building long-term relationships with clients, understanding the intricacies of the business, and leveraging data to inform marketing strategies. Rynott also highlights the evolving role of airlines as strategic buyers of aircraft and the need for lessors to adapt to these changes. The discussion underscores the significance of personal interactions in a digital age and the value of adding insights beyond just financial metrics in business transactions. In this conversation, the speakers discuss the evolution of aircraft buying processes, the maturity of the leasing industry, and the rise of lessors and new financial structures. They explore the changes in the aviation finance landscape, the impact of market dynamics on leasing strategies, and the comparative analysis of aviation with other capital-intensive industries. The discussion highlights the importance of adapting to industry changes and the future outlook for aircraft leasing.

MotorTrend's Ed Loh & Jonny Lieberman sit down with Tire Rack's SVP Marketing, Woody Rogers, to talk all about TIRES! No matter the vehicle, they need tires! The guys discuss the history of Tire Rack, three top tire tips, how to make a more informed tire purchase decision, EV tire myths, Winter vs Summer tires, heat cycling, tire shaving, and more!0:59 - QOTD - Fleet EVs. 9:44 - Woody's history at Tire Rack.12:35 - Heat cycling tires.16:33 - 12 distribution centers in the U.S.18:41 - Test tracks!20:19 - Testing Program - BMW 3 series and beyond.23:29 - Woody's EV road trip from Texas to Indiana.31:08 - Three tips for every tire customer.39:30 - Making a more informed decision.46:17 - EV tire myths debunked.52:50 - Balancing range/efficiency & traction/handling.56:48 - Show & Tell example...01:00:21 - Efficiency actually improves as the tire ages! Tesla Model 3 test. 01:02:41 - Tire shaving!01:07:45 - Winter vs Summer vs All-Weather tires.01:10:38 - Geographic regions that NEED winter tires.01:13:34 - Final thoughts.

Gerard Starkey, Kambi's SVP Marketing and Communications, speaks with CEO Werner Becher and CFO David Kenyon about the potential of Kambi's expanded product portfolio, recent partner signings and renewals and company's Q3 performance..This episode was recorded on Friday 15 November 2024.

In this episode of "Women in B2B Marketing," host Jane Serra welcomes Kacie Jenkins, Senior Vice President of Marketing at Sendoso. Kacie, who transitioned from a career as a country music artist to B2B marketing, shares her unique journey and insights. The discussion emphasizes the importance of human connections, authenticity, and personalization in marketing. Kacie highlights strategies for building effective teams, the evolving landscape of Account-Based Marketing (ABM), and the need for close collaboration between marketing and sales teams. The episode underscores the power of genuine relationships and thoughtful approaches in driving marketing success.Kacie talks us through:Strategies for building high-performing marketing teams.The importance of human connections and authenticity in marketing.Insights into Account-Based Marketing (ABM) and its current trends.Sendoso's approach to selecting target accounts based on fit and intent signals.Various tools for tracking multi-touch attribution in marketing campaigns.Challenges faced by marketers, including the pressure for immediate results.The need for collaboration between marketing and sales teams.The significance of personalization in marketing outreach.Evaluating and adapting marketing strategies based on effectiveness.The role of thoughtful gifting in building relationships.Embracing individuality and diverse perspectives in the workplace.Key Links:Guest: Kacie Jenkins: https://www.linkedin.com/in/kaciejenkins/Host: Jane Serra: https://www.linkedin.com/in/janeserra/

Gerard Starkey, Kambi's SVP Marketing and Communications hosts new Kambi CEO Werner Becher and Kambi CFO David Kenyon to discuss Kambi's quarterly results and future expectations.This episode was recorded on Friday 2nd of August 2024.

When the $1 billion VAI Resort debuts next year, they have the unique opportunity to leverage in the moment technology to create an amazing customer experience that maximizes revenue per available customer. On the HITEC show floor, Rian Kirkman, SVP Marketing, shares just how their going to do it. Thanks to Unifocus, technology that delivers value, for sponsoring this video.

"B2C Best Practices for B2B SaaS GTM" with Kyle Hamer, SVP Marketing at hh2. Tune in to Learn About: How to tap into the human side of sales and marketing in B2B and B2C industries. How emotional connections play a role in both B2B and B2C decision-making. Insights on bridging the gap between personal relationships and transactions in B2B. Examples of leveraging channel preferences and creating relevance in marketing strategies. The importance of building trust and curating customer experiences in B2B. Watch the video here, listen in now or read the transcript on the Heinz Marketing blog (Episode 359 or Search Kyle Ramer). Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com. Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts

Gerard Starkey, Kambi's SVP Marketing and Communications hosts Kambi CEO Kristian Nylén and Kambi CFO David Kenyon to discuss Kambi's quarterly results and future expectations.This episode was recorded on Wednesday 1st of May 2024.

We are back and in Augusta, Georgia! We are Par 3 Podcast. Hosted by J.R. Smith & Stephen Malbon. Today J.R. is here with Ryan Evert hosts are here to discuss: Playin Augusta Country Club, growing up in New Jersey & going to rival high schools, J.R.'s football dreams, playing team sports growing up, moving out to Montana, working in Salt Lake City & playing golf out there, Utah Golf & snowboarding, working at Oakley for 20 years & JR being in the Oakley family, getting Rory & others to Oakley, The Malbon Golf Vest seen around the world, ruffling feathers in fashion, history of golf outfits, Stephen's style, plans for next year in Augusta & so much more. This episode is not to be missed!  Sponsored by PrizePicks - Use Promo Code: PAR3 and get up to $100 deposit match with your first deposit. www.PrizePicks.com/Par3 Sponsored by UnifydHealing Promo Code: PAR www.UnifydHealing.com Sponsored by Long Drink www.LongDrink.com Partnered with Top Golf Ⓒ 2023 Golf & Adulting LLC c/o Par 3 Podcast - J.R. Smith, Stephen Malbon, DBPodcasts Produced by DBPodcasts www.DBPodcasts.com https://m.youtube.com/@par3podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Lawfirm vs. lessor vs. airline - which is a more demanding environment?Priscilla Branco, SVP of Marketing for Macquarie Air Finance, talks through her history in law, airlines, and aircraft lessors.  We also spend time discussing the Latin American market and what makes it so dynamic.Priscilla brings a breadth of knowledge to the Time on Wing podcast and finally gives the Latin American market the attention it deserves.

C-LEVEL INTERVIEW | Begib dich auf einen informativen Trip mit Alexander Ewig und Dominik Dommick! Wir beleuchten gemeinsam die spannende Erholung des Reisemarkts nach der Pandemie. Welche Fortschritte machen wir beim Thema Reisen und Nachhaltigkeit? Welche Altersgruppe hat sich am schnellsten vom Corona-Reisedown erholt? Das und noch mehr erwartet dich hier! Du erfährst... ...dass sich der Reisemarkt im Vergleich zu 2019 vor der Pandemie wieder erholt hat ...welche Altersgruppe die meiste gestiegene Reiselust anzeigt ...welche alternativen Kraftstoffe aktuell in der Diskussion sind ...wie man Kreuzfahrtschiffe nachhaltiger gestalten möchte ...warum der Preis immer noch der ausschlaggebende Faktor bei der Reisebuchung ist ...ob das Thema Nachhaltigkeit beim Reisen an Relevanz gewinnt ...wie die Zukunftsperspektive der Reisebranche aussieht ...welchen Stellenwert Kundenzufriedenheit bei Reisebuchungen hat Diese Episode dreht sich schwerpunktmäßig um E-Commerce: Gemeinsam mit Dominik Dommick, dem Geschäftsführer von PAYBACK lädt Joel regelmäßig zum Häuptlingstreffen der relevantesten Unternehmer:innen und Expert:innen im (Online-)Handel. Such dir einen Platz im Wigwam, folge den Strategiediskussionen und profitiere vom Praxiswissen der verschiedenen Häuptlinge. __________________________ ||||| PERSONEN |||||

Dette afsnit er et ikke-betalt samarbejde mellem 3daysofdesign, True Nordic Impact, og Design Kan. Når du en grå torsdag eftermiddag vandrer rundt i det lokale supermarked og træffer bevidste valg om, hvad der skal ned i din indkøbskurv, lader du dig sandsynligvis guide af velkendte stempler som Svanemærket, Astma/Allergi-mærket og det velkendte Ø-mærke. Men når det kommer til design, møbler og andre produkter, hvilke certificeringer kan og bør du så holde øje med, og hvorfor vælger designvirksomheder én specifik certificering frem for en anden? I dette afsnit af Design Kan undersøger vi bæredygtighed og certificeringer inden for designverdenen. Vi udforsker motivationen bag valget af bestemte certificeringer og sætter fokus på de overvejelser, der bør tages i betragtning. Hvad kræver det egentlig at arbejde med bæredygtighed, og hvordan navigerer virksomheder gennem junglen af tilgængelige certificeringer? Dagens gæster er Kaja Wiegand Møller, CEO hos Fredericia Furniture, Njusja de Gier, SVP Marketing & Digital hos Kvadrat, og Joakim Lassen, CEO hos Montana Furniture. Vi har også besøg af bæredygtighedsekspert Cilla Harpsøe Bråten fra True Nordic Impact, som bidrager med sin viden inden for bæredygtighed, baseret på gæsternes erfaringer.

My guest this week is Alan Bethke. For over 20 years, Alan has served in various roles for Subaru of America, including his current role as SVP of marketing, where he's responsible for all marketing brands, strategy, media, planning, creative customer experience, corporate comms, and on and on and on.

On the latest episode of TheEdge, Lesly Cardec, Senior VP at ClearEdge Recruiting, shares insights on the company's first-year anniversary, embodying visionary leadership alongside Leslie Vickrey. Starting from a serendipitous job application, Cardec's journey reflects a commitment to purposeful work and a transition from marketing to recruiting, driving impactful change in the staffing industry. As ClearEdge celebrates its success, Cardec's story stands as a testament to growth, perseverance, and the transformative power of passion-driven leadership.  [audio mp3="https://meetclearedge.com/wp-content/uploads/2024/02/Clips-from-GMT20240125-172119_Recording.mp3"][/audio]

Do you want your business to thrive without you?Are you considering launching something new in your 4th quarter?In this episode, my guest, Paige Arnof-Fenn and I dive deep into the world of branding and how that can help you succeed professionally and personally. Our conversation highlights branding as a promise of a consistent experience, vital for making a business stand out. We discuss the significance of both personal and corporate branding, conducting a communications audit and SWOT analysis to understand brand perception and its position in the market. Personal branding is a key theme and is essential for anyone looking to differentiate themselves and establish a strong online presence.Paige Arnof-Fenn shares a bit about how she established her company name and the importance of creating a memorable business name and understanding customer psychology for branding success.Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm whose clients range from early stage start-up to Fortune 500 companies including Colgate, Virgin, Microsoft and The New York Times Company.  She was formerly VP Marketing at Zipcar and VP Marketing at Inc.com. Prior to that she held the title of SVP Marketing at Launch Media, an Internet start-up that was later sold to Yahoo. Arnof-Fenn has also worked as a special assistant to the chief marketing officer of global marketing at The Coca-Cola Company and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury.Arnof-Fenn is a founding Board member of Women Entrepreneurs in Science & Technology and she is the past Board Chair of the Alumni Board of Stanford University.  She was the Appointed Director for Harvard Business School on the Harvard Alumni Association Board, which governs all the schools across the university.  She is also the former Vice President of the Harvard Business School Global Alumni Board and the only woman Chair of the Board of Trustees of the Sports Museum at the Boston Garden, is an advisor to several early stage private companies and non profit organizations and is also a 3 time past president of the Stanford Club of New England which serves alumni in a 5 state region.  She holds an undergraduate degree in economics from Stanford University and an MBA from Harvard Business School.You can connect with Paige here:https://www.linkedin.com/in/paigearnoffenn/https://www.mavensandmoguls.com/To learn more, visit:www.servingstrong.comListen to more episodes on Mission Matters:www.missionmatters.com/author/scott-couchenour

She became the first female commissioner of the national women's soccer league, then delivered record breaking audiences and doubled league sponsorship revenue.Get inspired by Lisa Baird, CEO of NextUp, as she shares the common thread that inspired her leadership and accelerated her success. Rarely to do we get such an insightful glimpse inside a storied and incredible career that also includes:-CMO of New York Public Radio - Led the largest independent public radio station in the U.S.-CMO of the US Olympic Committee - Launched one of the most valuable Olympic brands (Team USA) and led the world's largest National Olympic Committee, -SVP Marketing and Consumer Products for the NFL.She also served as a senior leader for IBM, General Motors, and Proctor and Gamble.She's currently a the helm of NextUp, a 20-year-old organization that brings professional women, allies, and corporate partners together to champion gender equity and advance all women in their careers. They are a powerful, growing community of over 17,000 members and 300+ regional and corporate sponsors.She's also currently a Board Member for Cantaloupe, the software and payments company providing end-to-end technology solutions for the unattended retail market.She previously held board positions at Elite and Fox Racing.She has a MBA and BA for Penn State University where she also received the Distinguished Alumni Award, which is the University's highest honor presented to its alumni.LinkedIn Profile https://www.linkedin.com/in/lisa-baird-4b91991/Company Link: http://nextupisnow.org/What You'll Discover in this Episode:How She Become the First Female Commissioner of the National Women's Soccer League.Build the Country's First Sports Bubble During the Pandemic.The Story of How her Mettle was Tested.Why Leaders MUST Declare their Vision.The Tip She Used to Negotiate Multi-Million Dollar Sponsorship Deals.How She Developed the “Team USA” Brand.$1 Billion in Sponsorship Revenue - How She Did It.The Key to Her Greatest Marketing Campaign.What She Learned as an NPR Executive.The Leadership Trait that Opened Up BIG Career Doors.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

My special guest on this episode is Dan Brewster, the Senior Vice President of Marketing for ESW. ESW empowers the world's best-loved retailers and brands to make global shopping better, safer, simpler and faster end-to-end. Dan shares timely insights into the evolution of cross-border commerce and the transition to a multi-local solution. Stay tuned as we explore the impact of data, AI, and global trends on e-commerce and international retail.This podcast is brought to you by Stream Commerce. Get ready for the Global eCommerce Leaders Forum L.A. 2024, February 22nd.  Learn more here.  About DanDan is now the SVP of Marketing for ESW, the leader in global DTC eCommerce solutions. ESW provides an enterprise eCommerce platform, domestic and cross-border logistics, optimized payments, full-service business operations and marketing services for retail brands. Joining ESW as a part of their acquisition of Scalefast, Dan was integral to managing the merger of marketing operations and branding. He has built an international team of demand generation and content marketing experts who collaborate with sales to execute highly targeted ABM campaigns, content marketing and PR for an organization that is now more than 1000 strong, with a record pipeline. He joined Scalefast after serving as SVP Marketing & Digital Commerce for contemporary women's apparel brand Planet Blue and its private label Blue Life. Dan led integrated marketing and the digital transformation of the brand's cross-channel sales and operations. He was instrumental in Planet Blue's deployment of Klarna in its retail stores, the first brick and mortar application of buy now pay later technology. Before joining Planet Blue, he was the principal of Marketing Endeavors Consulting, bringing close to three decades of integrated marketing experience to a portfolio of CPG, retail, and technology clients. His background includes sports event marketing and production, B2B lead gen and corporate marketing, and management of two performance marketing agencies.While at Onestop Internet and eBay Enterprise, he leveraged a multifaceted skill set in leading client services, strategy, digital marketing, and business development roles for SaaS-based e-commerce solutions delivering hundreds of millions in annual retail sales for global brands.He has served in leading marketing roles for the Phoenix Coyotes, Los Angeles Dodgers, and USC Trojans, leading the early development of online ticketing and merchandise sales platforms while executing all sponsor activation, advertising, loyalty programs, promotions, and in-venue entertainment.He has won national recognition from the Promotion Marketing Association for Hispanic marketing programs at the Dodgers and is a frequent speaker at industry conferences and events. He has also served as an adjunct instructor for the University of San Francisco's School of Sports Management. He is a graduate of the University of Southern California (BA '93; MBA '02).Specialties include account based marketing, content marketing, consumer behavior, marketing analytics, event production, and emerging cross-channel retail technologies and strategies. About MichaelMichael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! 

Gerard Starkey, Kambi's SVP Marketing and Communications hosts Kambi CEO Kristian Nylén and Kambi CFO David Kenyon to discuss Kambi's quarterly results and future expectations.This episode was recorded on Wednesday 8th of November 2023.

Jen Kavanagh, SVP Marketing & Media at Philadelphia Eagles, explores fan engagement strategies and media innovation, highlighting their role in deepening audience connections.

Join Sean Halter, CEO of Connectivity Holdings, as he interviews Kyndra Russell, SVP Marketing & Loyalty at Starbucks, on this episode of The CMO Suite.

Brent Rossi joins the show and Nick and Dustin discuss the Browns' alternate uniforms and the one addition Nick would like to see. 

Brent Rossi talks about the team's unveiling of the new alternate white helmet, the timeline and process in getting changes like this approved by the NFL, the input the organization takes from players and other possible changes to be considered going forward. 

Today we're going to talk about the value of a well-informed customer, and marketing complex service offerings such as health insurance plans, in order to educate consumers and get the best results for everyone. To help me discuss this topic, I'd like to welcome Alyssa Alsheimer, SVP Marketing and Engagement at Wellframe. RESOURCES Wellframe website: https://www.wellframe.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

From the SaaStock 2022 Scale Stage: Kieran Flanagan, CMO Zapier and ex-SVP Marketing at Hubspot, shares why HubSpot bet BIG on media. "The only difference between traditional media companies and software companies with media offerings within them, is really how they make money, right? Traditional media - ads and subscriptions, not a great business model. The subscriptions I think some media brands are going to do really well with them. Software and media, they make money through products and subscriptions, and the unit economics are much, much better. It does mean you have to think differently about how you measure this." No company becomes a success without doing things differently. To win, you need to make big bets and take hard decisions. This presentation goes behind the scenes on why HubSpot bet big on media by purchasing a media company and how that decision got made. We'll go through the insights and beliefs that drove the decision and our efforts to build a world-class media network.

In this episode of Women in B2B Marketing, Jane interviews Thao Ngo, SVP Marketing at Uptempo, about her career journey and experiences with Uptempo's recent company mergers and rebranding. Thao brings the passion and energy that we all try to muster each morning - she genuinely loves what she does and works hard to hit her team goals. Her key to success? She makes sure she incorporates fun into day to day work, for her and her team. Thao talks through:the importance of building a strong team culture in a virtual settingwhy we shouldn't take ourselves too seriouslyevaluating the number and purpose of meetings the complexities of bringing together 3 established brands and teamshow she forces herself to unplugher secret to engaging her audience (spoiler alert: it involves community)bringing the sales development team back under marketing the importance of authenticity and innovation why she's her own favorite toolKey Links:Guest: Thao Ngo - https://www.linkedin.com/in/thaongo/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Mentioned in this episode:[Book] “Who thought that was a good idea?” from Alyssa MastromonacoWomen in Marketing Operations Interviews: Lead with Confidence SeriesUptempo's slack group: The Huddle[Book] Real Self Care by Pooja Lakshmin MDUptempo - Enterprise Marketing Operations Software

Special Guests: Lizzy Pollott  -  SVP Marketing, Communications & BrandNina Robinson - CEO & Founder Soundtruism Productions News:Podcasts from Higher Ground are to be sold and distributed by Acast. Shows were previously with Spotify.Happy Adopt-a-Listener Month! Spotify for Podcasters increased its share in March to 23.1% of all new episodesSpotify is claiming the company now has 5.3m podcastsSpotify is to shut down its Clubhouse-clone, Spotify Live on April 30, 2023 A new library called Transcriptator has been publishedMartin Mouritzen is also hinting at a new version of Podfriends coming out soonRSSBlue is looking to add Podping support Why support alternateEnclosures? Because if you do, podcast hosts, you could save up to 87.5% of your bandwidth billsCross-app comments are now available on the Podcast Index website. Support the showConnect With Us: Website: weekly.podnews.net Email: weekly@podnews.net Twitter: @jamescridland / @podnews and @samsethi / @samtalkstech Lightning/NOSTR: ⚡james@crid.land and ⚡sam@getalby.com Mastodon: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Podnews Business Journal: sign up for free here NEW: Podnews Live Events: (Tickets on sale now!) Podnews Live (Manchester) - 13/06 Podnews Live (London) - 27/09 Podnews Live (Barcelona) - 25/09 Podnews Live (Mexico City) - Nov

Hosts Bridget Albert and Julie Milroy welcome Sheana Hamill - business-to-business SaaS marketing senior vice president

This week on KORE Women podcast, Dr. Summer Watson welcomes Paige Arnof-Fenn, who is the founder and CEO of Mavens & Moguls, a global branding and digital marketing firm whose clients range from early-stage start-up to Fortune 500 companies including Colgate, Virgin, Microsoft and The New York Times Company.  She was formerly VP of Marketing at Zipcar and VP Marketing at Inc.com. Prior to that she held the title of SVP Marketing at Launch Media, an Internet start-up that was later sold to Yahoo. Paige has also worked as a special assistant to the chief marketing officer of global marketing at The Coca-Cola Company and held the position of director of the 1996 Olympic Commemorative Coin Program at the Department of Treasury. Paige is a founding Board member of Women Entrepreneurs in Science & Technology and she is the past Board Chair of the Alumni Board of Stanford University.  She was the Appointed Director for Harvard Business School on the Harvard Alumni Association Board, which governs all the schools across the university.  She is also the former Vice President of the Harvard Business School Global Alumni Board and the only woman Chair of the Board of Trustees of the Sports Museum at the Boston Garden, is an advisor to several early-stage private companies and nonprofit organizations and is also a 3-time past president of the Stanford Club of New England which serves alumni in a 5-state region.  She holds an undergraduate degree in economics from Stanford University and an MBA from Harvard Business School. You can follow Paige Arnof-Fenn on LinkedIn and at: www.mavensandmoguls.com Thank you for taking the time to listen to the KORE Women podcast and being a part of the KORE Women experience. You can listen to The KORE Women podcast on your favorite podcast directory - Pandora, iHeartRadio, Apple Podcast, Google Podcast, YouTube, Spotify, Stitcher, Podbean, JioSaavn, Amazon and at: www.KOREWomen.com/podcast. Please leave your comments and reviews about the podcast and check out KORE Women on Instagram, Twitter, and Facebook. You can also learn more about the host, Dr. Summer Watson and KORE Women at: www.korewomen.com  

How do you develop cutting-edge marketing strategies to achieve hyper-growth? We are thrilled to bring on Bill Macaitis, one of the most renowned marketing leaders, to talk about his experiences of creating marketing powerhouses for the three fastest-growing SaaS companies in history - Slack, Zendesk, and Salesforce - where he was a CRO/CMO, a CMO, and an SVP Marketing respectively. These days he enjoys helping and advising other companies on how to achieve hyper-growth, helping them build out their own world-class marketing team, and implementing modern marketing tech stacks.

All episodes here - automatedcreative.net/shiny-new-obje…vation-podcast

Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and this past season has been one of the greatest ever as they prepare to face off against the Chiefs in the Super Bowl.Jen has worked as head of marketing for the Eagles for the past 4.5 years. She is responsible for leading the development of the Eagles brand, original content, digital platforms, marketing and community relations. She also oversees the Eagles' data and insights business unit, as well as the newly launched international initiatives in Ghana, Australia and New Zealand. Before the Eagles, she had a long career in media and entertainment, working at companies such as NBCU/Oxygen, Beamly (which was acquired by COTY), and Brave Ventures, which Turner bought in 2016.In this episode, Jen and Jim chat about marketing during the Super Bowl, how she has evolved as a leader in the last five years and why she believes success is about helping her team grow and develop. Plus – we have a special guest, Jim's niece, Jen Stengel, to ask Jen some fun Philly themed questions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Wilson SVP Marketing Whitefish Credit Union- Here to discuss the new location! Original airdate January 20th 

B2B marketers know that brand sells, but how does a CMO sell brand? In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview's expert insights come from: Pamela Herrmann (previously at OnSolve, now at SVP Marketing at Ethisphere)  Jamie Gier (previously CMO of Dreambox Learning, Ceros)  Johnny Smith, Jr. (previously at Encompass Health, now VP Comms at Roche Diagnostics)  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Today's guest is a transformational leader for the digital age, who with a decade of consumer marketing experience, believes that it's always about the customer. He is the host of the AMA update podcast which covers healthcare topics affecting physicians and patients. Welcome to the show, CXO and SVP Marketing and Member Experience at The American Medical Association, Todd Unger. Todd joins host Randy Ksar for a LinkedIn live to clarify a CX myth, share his leadership style, and show how CX can create a frictionless funnel.Takeaways:You can't treat CX as being exclusively about the customers feelings. CX needs to be understood as a critical way to drive growth for the organization. The best way to get buy-in for a CX department is to demonstrate value and drive revenue. Those metrics are trackable and will demonstrate that you're not just a cost or expense.In order to have good CX you need to know the customer journey. For the AMA, their customer's journey is a multi-year process which reflects the various stages and milestones in a medical worker's career and education.While customer journeys have traditionally been thought of as a long process, they are getting shorter. For some customers, the moment from which they know they want something to the moment they hit buy could be 10 seconds!Your CX is going to be constantly evolving. It is important to gather data from customers to see what aspects they interact with the best. CX programs should be focused on removing friction points before customers experience them, rather than being reactive to customers when they run into problems. While you may only get one call about an issue from a customer, they are probably not the only customer facing that problem. Quote of the Show:“The customer journey for us became driven by content to reinforce what we were doing, and why it was so important to be part of.” - Todd UngerLinks:Twitter: https://twitter.com/toddunger LinkedIn: https://www.linkedin.com/in/toddunger1/ Website: https://www.ama-assn.org/ Podcast: https://www.ama-assn.org/about/publications-newsletters/ama-podcasts Ways to Tune In:Apple Podcast: https://podcasts.apple.com/us/podcast/conversations-that-matter-podcast-for-contact-center/id1525650658 Spotify: https://open.spotify.com/show/6Xx9G8w6bntQayIpbkgxc5?si=cNeVuJicSHagsftlpL8-tg Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9jb252ZXJzYXRpb25zdGhhdG1hdHRlcnBvZGNhc3QubGlic3luLmNvbS9yc3M

Casey Winters is the Chief Product Officer at Eventbrite. Prior to Eventbrite, Casey led the growth product team at Pinterest. Before Pinterest, Casey started the marketing team at Grubhub and scaled Grubhub's demand-side acquisition and retention strategies.  Elena Verna is the Interim Head of Growth at Amplitude. Former exec @ Miro, Netlify, SurveyMonkey. Growth Advisor to companies including Krisp, MongoDB, Ledgy, Builder.io and SimilarWeb. Kieran Flanagan is SVP Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business, quadrupled its marketing demand, and built out its media team, including the acquisition of ‘The Hustle.' Andy Johns career started in growth at Facebook when the company scaled from 100M-500M active users. Since he has worked in some of the leading growth orgs at companies like Twitter, Quora and more recently at Wealthfront as Head of Growth and President. Bangaly Kaba is the Director of Product Management @ Youtube. Prior to Youtube, Bangaly led the product growth and consumer product orgs at Instacart and before Instacart was Head of Growth @ Instagram, helping grow Instagram from 440M to > 1B monthly actives in 2.5yrs. Ed Baker is a growth advisor to various startups including Lime, Zwift, Whoop, Crimson Education, GoPeer, and Playbook. Ed was the VP of Product and Growth at Uber from 2013-2017. Prior to Uber, Ed was the Head of International Growth at Facebook. Adam Fishman was the Chief Product and Growth Offer @ Imperfect Foods. Before Imperfect, Adam was VP of Product and Growth @ Patreon, Before Patreon, Adam was the Head of Growth @ Lyft, Adam was the first growth and marketing employee hired and grew the team to 18 people. In Today's Discussion on When To Hire a Head of Growth: 1.) When is the right time to hear your first growth hire? 2.) Is this hire a senior growth leader or a more junior growth engineer? 3.) What can early-stage startups do to entice senior growth leaders to their early-stage company? 4.) What data infrastructure should be in place prior to hiring your first growth hire? 5.) What does the optimal onboarding process look like for all growth hires? 6.) What can founders and CEOs do to set their growth hires up for success?

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide accumulates more than $2 billion in retail sales, with partnerships running from Apple TV to NASA to The Macy's Thanksgiving Day Parade. Melissa began her career working in marketing and PR at the Olney Theater in Washington, D.C., before moving on to work with The Muppets at The Jim Henson Company. She has also worked at the cosmetics company Shiseido, at Pets.com, and United Media – working with Charles Schulz and other character properties, like Dilbert and Raggedy Ann & Andy. In this episode, Melissa reflects on a 20-year career at Peanuts Worldwide and the importance of staying true to the brand. Plus, she gives us a preview of Snoopy's appearance at this year's Macy's Thanksgiving Parade.Check out the first edition of The CMO Podcast Magazine. In it, host Jim Stengel talks to marketers and executives about how to become an inclusive leader and the ways they're promoting DE&I (Diversity, Equity & Inclusion).This includes discussions about initiatives they're implementing in their company, how they're succeeding, and why DE&I is vital to their bottom line. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

WANT MORE FROM 30MPC? Click here to get our free goodies (playbooks, templates, battlecards, etc.) Time is running out to register for our upcoming 30MPC Live Grab our latest 30MPC sales guide here (it's free, don't worry) FOUR ACTIONABLE TAKEAWAYS Read your emails out loud before you send them. Use contractions and shorter sentences to sound less robotic. Speak the language of your target persona. Tie the problems of that persona to the company priorities. Use the 3x3 recap email: List the top 3 takeaways from the meeting, followed by the top 3 next steps.  When phrasing the top takeaways, make it SHORT and focus most of your summary on the problem. PATH TO PRESIDENT'S CLUB SVP, Marketing @ Clari Co-founder @ SDRDefenders Sr. Director, Sales Development & Optimization @ Looker Account Executive @ gyro HELP US OUT! What do you love about our podcast? Please consider leaving a rating and review for the show. We always enjoy reading your comments and feedback!

Kieran Flanagan is SVP Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business, quadrupled its marketing demand, and built out its media team, including the acquisition of 'The Hustle.' He is also an advisor and investor in early-stage companies. In Today's Episode with Kieran Flanagan We Discuss: 1.) Entry into Growth and Marketing: How did Kieran make his way into the world of growth and marketing? What has been 1-2 of Kieran's biggest lessons from seeing firsthand the hyper-scaling of Hubspot? On reflection, how would Kieran summarise both Hubspot's community building attempts and also their product messaging? 2.) Why You Need Growth Hires Pre Product Market Fit: What does "growth" mean to Kieran? Where do so many get it wrong? Why does Kieran believe that you should have a growth team/people before product market fit? What specifically do they do and work on during this stage? Pre PMF, what is the core metric that all startups should focus on? How does it change with time? 3.) Building Your Growth Team: What does Kieran believe are the 3 key stages to hiring for growth? How should founders determine whether to have external standalone growth teams or integrate them into existing functions? What are the single biggest mistakes founders make when hiring for growth? 4.) The Future is Content: Why does Kieran believe every great tech brand will have to become a media brand? Why is Elon Musk an example of the perfect brand? What has he done right? Why does Kieran say that data is the best and worst thing that has happened to marketing? 5.) WTF Really is Community: How does Kieran define "community"? What is it? What is it not? What makes the best communities? Why do some work and others not? Should every company have a community approach? Who does it make sense for? Have Hubspot done a good job at community building? On reflection, is there anything that Kieran would have done differently?