Podcasts about growth marketer

Guest:Michelle Teo, Growth Marketer, Economist, Founder @ Demand ConversionIn this episode, I speak with Michelle Teo, founder of Demand Conversion, about the challenges and strategies in B2B SaaS marketing as we approach 2025. We discuss the increasing market saturation and the essential need for companies to differentiate themselves in a landscape filled with competitors. Michelle emphasizes the importance of strong messaging and brand awareness over just having the best product. We examine common pitfalls in understanding ideal customer profiles and the value of consistent customer engagement through research. Michelle shares actionable strategies for establishing a solid marketing framework and highlights the significance of patience in brand-building, urging companies to adopt a long-term approach for sustainable growth.What's in this conversation between Michelle and Mony?0:04 Introduction1:01 Challenges in B2B Marketing 20253:03 Navigating Market Saturation7:12 Common B2B Marketing Mistakes10:09 Understanding Customer Behavior17:01 Opportunities in B2B Marketing19:09 Defining Brand Metrics24:26 Measuring Brand Impact25:18 Conversion Rates and Brand Strategy29:52 The Timeline of Brand Campaigns32:44 Closing Thoughts and Contact InfoReferences:Michelle's linkedin:https://www.linkedin.com/in/michellecarolineteo/Michelle's company: www.demandconversion.com⚡ Connect with Mony here.I'm Mony Chhim, a freelance LinkedIn Ads specialist for B2B companies (45+ clients accelerated).

What does real inclusion in FinTech and AI look like—and who's making it happen? In this episode of FinTech's DEI Discussions, host Nadia sits down with Maninder Paul, Growth Marketer and AI Educator at Digital Connectors, to explore the intersection of technology, ethics and representation. From AI ethics and prompt engineering to the power of visibility for underrepresented voices in tech, Maninder shares invaluable insights on creating a more inclusive and equitable industry. She also challenges businesses to take real action—because inclusion isn't just a buzzword; it's a responsibility.FinTech's DEI Discussions is powered by Harrington Starr, global leaders in Financial Technology Recruitment. For more episodes or recruitment advice, please visit our website www.harringtonstarr.com

In this episode of Demand Gen Studio we were joined by Grain's CEO, Jeff Whitlock, and Growth Marketer, Cameron Walker.Grain is an innovative platform focused on sales intelligence and AI-powered note-taking, helping teams streamline their workflows and enhance collaboration.Jeff shared his journey in startups and Grain's evolution, as well as its demand generation strategies and what he predicts for the future of SEO and marketing.We hope you enjoy! 0:00 Introduction to Grain and its Team 2:14 The Evolution of SEO 6:39 Content Distribution & Brand Exposure 10:36 Attribution Challenges in Marketing 14:03 Growth Strategies 18:22 Investor Influence on Marketing Decisions 19:39 Aligning Product Features with Target Audience 22:46 Category Creation vs Category Attachment 26:02 Skills for New Marketers 28:46 The Role of AI in Customer Support

Is AI the Key to a Better Workplace or the Biggest Challenge Yet?The latest episode of FinTech's DEI Discussions is here, featuring an incredible panel discussion recorded live at FinTech Connect 2024 at the ExCeL Centre in London.Nadia is joined by Theo Bell, Head of AI Product at Rimes; Shirley George, Senior Manager, Financial Services at Accenture; Krishna Nadella, Chief Commercial Officer at SigTech; and Maninder Paul, Growth Marketer. Together, they explore the transformative role of AI in reshaping the workplace, how businesses can build trust and address bias in AI systems, and the importance of upskilling talent to thrive in a rapidly evolving landscape.Packed with bold perspectives, practical insights, and thought-provoking debate, this is a must-listen for anyone passionate about AI, FinTech, and creating equitable workplaces.FinTech's DEI Discussions is powered by Harrington Starr, global leaders in Financial Technology Recruitment. For more episodes or recruitment advice, please visit our website www.harringtonstarr.com

Invité :  Guillaume Serkissian, expert marketing / Virtuology Dans cet épisode, j'interviewe Guillaume Serkissian, Growth Marketer et expert en lives LinkedIn. Nous examinons les différences entre les webinars et les lives, en mettant en avant l'interaction dynamique que permettent ces derniers. Guillaume partage son parcours chez Virtuology et ses méthodes à faible coût pour générer des leads via la création de contenu et des lives réguliers. Nous discutons des meilleures pratiques pour organiser des lives efficaces, y compris l'importance d'un thème pertinent et d'invités bien choisis pour enrichir le contenu, ainsi que des erreurs à éviter. Il explique comment un live peut servir de base à divers formats de contenu et l'importance de nourrir les relations avec les participants. Nous évaluons également les outils pour animer ces sessions, en comparant des plateformes comme Livestorm et LinkedIn Live. Enfin, Guillaume conclut en soulignant l'importance de l'hyper-personnalisation et de l'apport de valeur dans les stratégies marketing Au menu de cette conversation entre Guillaume  et Mony : 0:04 Introduction au Podcast 2:01 Différences entre Live et Webinar 4:12 Retours d'expérience des Live LinkedIn 6:14 Erreurs fréquentes lors des Lives 9:58 Impact des Lives sur l'approche Marketing 14:55  Meilleures pratiques pour organiser un Live 24:58 Conseils pour devenir un meilleur Marketer Références : LinkedIn de Guillaume: https://www.linkedin.com/in/guigui/ -- ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠. Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

Supercharge your startup's strategy! Learn how to effectively set performance targets, use AI tools for initial metrics, and align your team for ultimate market success. Plus, get insights on overcoming budget constraints and staying agile in a competitive landscape.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==03:38 Use AI or peers to obtain performance metrics.07:12 Budget allocation based on impact and responsibility.10:35 Plan activities based on capacity and resources available.15:48 Focus on gaining customers, not just transactions.19:47 Refine ideal customer profile for targeted success.23:08 Real-time physical model enhances stakeholder collaboration.24:03 Realign objectives, establish credibility, reassess strategy.27:52 Objective alignment crucial for a cohesive model.==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

She calls herself an energy ball who helps propel businesses to the next stage and we couldn't agree more! Our guest for this episode, Jenny Garbis, is a Business Consultant, Growth Marketer, PR person, Lead Generator and more all rolled into one ☄️

In this episode, we welcome Quinn Palmer, Growth Marketer at interVal, a company that revolutionizes financial data analysis for accounting firms, financial institutions, and wealth management firms.  Quinn shares insights into interVal's innovative approach to uncovering valuable opportunities for small to medium enterprises using AI and automated data discovery. She discusses their marketing strategies, including the importance of website optimization, effective lead generation techniques, and the power of community in B2B marketing.  Quinn also offers valuable advice on staying updated with industry trends and emphasizes the significance of building genuine connections in the business world.  

Growth Isn't a Guessing Game. Jim works with ambitious companies who are ready to lower CAC, increase LTV, and break revenue records. He focuses on increasing profits by improving conversion rates, acquiring new customers by maximizing ad spend, and growing sales with a team. His methods have scaled 150 brands and counting.Jim is the author of the Amazon best-seller, The Growth Marketer's Playbook, and he teaches the #1 course on LinkedIn for CRO and Growth Marketing. His company, Growth Hit, has even launched its own brands. His team eats, sleeps and dreams growth marketing.You can learn more, get the book, and connect with Jim at https://growthhit.com/.Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Download the FREE Rainmaker to Architect Starter Kit at https://start.blueprintos.com! Autopilot Recruiting is a continuous recruiting service where you'll be assigned a recruiter that has been trained to recruit on your behalf every business day. Go to www.autopilotrecruiting.com to get started.Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.TodayApp is a corporate approved app that allows you to build custom activities and track all your commissions and bonus structures, and integrates perfectly with your CRM. It can even manage your employees' time, track production, have a leaderboard with metrics, and more. Contact Today App and for a custom demo and let them know you heard about them on The Above The Business Podcast. https://todayapppro.com/

Join Andrew Young as he decodes the world of Web3 and DeFi with special guests Terry Chung, Head of Strategy, and Ren Yu Kong, Growth Marketer, of Eclipse. Listen in as they discuss their backgrounds and journeys into the space, Eclipse in simple terms and how it stands out from other layer 2 networks, a comparison of the Solana Virtual Machine and the Ethereum Virtual Machine, Eclipse's approach to community building and its scaling strategy, SX Network's decision to move to its own chain, Eclipse's business model and potential unique incentive plans, key trends and exciting sectors to watch in the year ahead, and more!

This episode of Power Talks dives into the world of AI and personalization with Samuel Kamugisha, a brand and growth marketing strategist with extensive experience working for global agencies. Samuel discusses his role at Team X, a specialized agency created by Omnicom to manage Mercedes-Benz's digital ecosystem across multiple markets. He explains how website and Media Personalisation is used to tailor customer experiences and improve overall customer engagement. The conversation explores the impact of AI on project management and workflows. Samuel shares the specific AI tools he uses for research and content generation, while also acknowledging the limitations of AI use within large corporations. He offers insights on navigating the challenges faced by minorities in the tech industry and shares his career path that led him to his current role. Introduction (00:00 - 01:59) Speaker 00 introduces himself as Samuel Kamugisha, Senior Project Manager at Team X. Ssuna Ronald, the host, welcomes Samuel and acknowledges his past help. Samuel mentions his current work overseeing personalization projects for the Mercedes-Benz website across multiple regions. Speaker Introduction (01:59 - 04:17) Ssuna formally introduces Samuel and his role at Team X, an Omnicom Group agency focused on Mercedes-Benz's digital ecosystem. Samuel explains his daily tasks include managing projects and collaborating with international teams. Personalization and AI (04:17 - 09:57) Ssuna asks about personalization on the Mercedes-Benz website. Samuel explains how the website personalizes content based on user behavior (e.g., viewing a C-Class page) to provide a more relevant experience. The discussion moves to AI and its impact on marketing. Samuel believes AI can save time for those who know how to use it and disrupt industries over time. Samuel's AI Tools (09:57 - 11:58) Ssuna asks about AI tools used in Samuel's workflow. Samuel clarifies he doesn't use unauthorized AI tools for work purposes. He shares his personal favorites for research (Perplexity), image generation (Copilot), and text generation (Gemini). Comparison of AI Tools (11:58 - 14:09) Ssuna compares Gemini and ChatGPT, noting his preference for ChatGPT. Samuel highlights Gemini's advantages: The Future of Google and AI (14:09 - 17:42) Ssuna questions Google's future dominance in AI due to the rise of other players. Samuel suggests Google may struggle to compete due to: Layoffs and Company Strategy (17:42 - 23:31) Ssuna pivots to the topic of layoffs in tech companies. Samuel attributes layoffs to overhiring and product maturity. He emphasizes the importance of efficient processes and lean teams to avoid layoffs. Samuel suggests agency models experience fewer layoffs compared to tech companies. Samuel's Career Background (23:31 - 24:04) Briefly discusses his past experience at two other agencies in Malaysia before joining Team X Production Credits Executive Producer: Ssuna Ronald Sound Engineer: Gumisiriza Richard Script Writer: Chinwendu Opara Art Direction: Abdu Latif Okalang Powered By: (No Sponsor/Self funded) Connect via: ⁠⁠⁠LinkedIn⁠⁠⁠ & ⁠⁠⁠Instagram⁠⁠⁠ For Inquiries: ⁠⁠⁠emailpowertalks@gmail.com

Are CROs secretly just growth marketers? Maybe... but how do they work better with growth marketers? Shiva decided to understand this better by talking to marketing expert, and head of Demand Gen at Chili Piper, Tara "Ice Spice" Robertson. In this episode, we discuss some pretty tactical activities on what makes Growth Marketers tick, and what things they care about (or don't care about). In addition, we look at things that are important to them, and how CROs can work better to solve their problems and create lasting, and fruitful, relationships with demand gen marketers. Plus, Tara shares maybe the worst test idea Shiva's ever heard of. This was a banger episode. Timestamps: 00:00 Start of Episode 3:25 Tara's experience with CROs 11:06 Growth Marketer's perception of CROs 13:09 How to build trust with Growth Marketers 24:22 The worst test idea ever 28:33 Shit You Should Know: Emily Kramer Go follow Tara on LinkedIn (https://www.linkedin.com/in/taraarobertson/) - she posts A+++ content! And go check out Emily Kramer's post: https://tinyurl.com/FromAtoB-Emily

00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating Video Content for Customer Education 48:52 The Importance of Trusting Your Gut 53:36 Funnels in Marketing and Business 01:05:00 Balancing Discounts and Brand Value 01:08:49 The Impact of Pricing and Offer Positioning 01:10:17 Testing Messaging and Perception Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠ Prescient. https://www.prescient-ai.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

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Au programme de la conversation entre Florence et Mony : 01:12 Le recueil de feedback 01:55 L'importance et les bénéfices de la culture feedback 07:17 Comment récupérer efficacement les feedback, des exemples 15:45 Feedback et persona sont étroitement liés 20:30 Gérer la data 22:30 Les livres à lire Mais aussi beaucoup d'autres sujets ! Références abordées : LinkedIn de Florence : ⁠https://www.linkedin.com/in/florencegregeois/⁠ Le Guide comment réussir vos messages - Frédéric Geoffroy & Pascal Turbil : ⁠https://reussir-vos-messages.fr/commander/comment-reussir-vos-messages/⁠ Make your bed - William H. McRaven : ⁠https://www.amazon.fr/Make-Your-Bed-Daily-Journal/dp/1538751771/ref=sr_1_1?crid=3DPJPBWR45JC1&keywords=make+your+bed&qid=1677010435&sprefix=make+your+bed%2Caps%2C74&sr=8-1⁠ -- ⚡ Connecte-toi à Mony ⁠⁠ici⁠⁠. Je suis Mony Chhim et je déploie des programmes LinkedIn Ads qui amplifient les demandes entrantes et opportunités des entreprises B2B avec un panier moyen annuel > 10k€/an. 45+ clients accélérés.

Au programme de la conversation entre Florence et Mony : 01:55 Visibilité, Autorité et Revenus, triptyque gagnant? 05:55 Process d'une stratégie de contenus 06:00 Etape 1 13:00 Etape 2 19:20 La Révélation 27:40 Le rythme de publication 30:30 L'autorité comme convertisseur de croissance 34:35 Le temps de développement et mise en application Mais aussi beaucoup d'autres sujets ! Références abordées :  LinkedIn de Florence: https://www.linkedin.com/in/florencegregeois/ --  ⚡ Connecte-toi à Mony ici. -- ❤️ SOUTIENS LE PODCAST 1. Abonne-toi

Host Chaz Wolfe welcomes Ross McDaniel to the king's stage. Ross is the seasoned Growth Marketer behind Fencepost, a digital marketing agency specializing in services for home-based businesses. With over a decade of experience in the marketing industry, Ross has honed his skills in a wide array of digital strategies including lead generation, audience segmentation, and paid campaigns. His vast expertise is complemented by his recent venture into opening a coffee shop in Augusta, Georgia, a testament to his versatile entrepreneurial spirit.Throughout the conversation, Ross addresses the universal challenge faced by businesses: acquiring high-quality customers. He elaborates on the importance of clarity in business messaging and how this not only boosts sales but also galvanizes team productivity. The episode also delves into urgent issues that often sidetrack businesses, stressing the need to focus on core objectives. Ross emphasizes the concept of customer service as an adaptable practice, one that meets clients at their respective points of need, whether in-person or via other forms of communication. For those looking to navigate the complexities of the business landscape effectively, this episode offers invaluable insights.During this episode, you will learn about;00:00 Introduction01:20 Intro to Ross and his business04:39 Getting more of the RIGHT leads19:15 A good decision Ross made in business25:58 A bad decision Ross made in business32:22 How Ross goes all in on family and business36:54 What Ross would tell his younger self38:53 How to connect with Ross40:00 How to connect with Chaz & Gathering The Kings Notable Quotes“When you look good, you feel good and then you'll act good.”- Chaz Wolfe (Host)Books and Resources Recommended:Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Millerhttps://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329Company Of One: Why Staying Small Is the Next Big Thing for Business by Paul Jarvishttps://www.amazon.com/Company-One-Staying-Small-Business/dp/1328972356Let's Connect!Ross McDaniel:Website: https://www.fencepost.co/LinkedIn: https://www.linkedin.com/in/lrmcdaniel/Twitter: https://twitter.com/therossmcdanielFacebook: https://www.facebook.com/fencepostadsChaz Wolfe (Host): Linktree: https://linktr.ee/chazwolfeWebsite: www.gatheringthekings.comFacebook: https://www.facebook.com/chazwolfe/Facebook: https://www.facebook.com/gatheringthekingsInstagram: https://www.instagram.com/gatheringthekings/LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/Linkedin: https://www.linkedin.com/company/91415421/TikTok: https://www.tiktok.com/@chazwolfe_kingsIf you liked this episode, please LIKE, SUBSCRIBE, drop us a REVIEW, and share with your friends. We appreciate you, and your support enables us to keep bringing you the goods on the show!#business #podcast #entrepreneur #entrepreneurship

Joining us today is Jim Huffman, a renowned expert in the field and CEO of GrowthHit, a growth marketing consultancy specializing in direct-to-consumer (DTC) brands. Jim also hosts the popular podcast "If I Was Starting Today" and has written the Amazon best-seller, The Growth Marketer's Playbook, a book that even dethroned Seth Godin from the #1 spot for 72 hours. In this episode, we dive into key tactics and approaches that fuel eccommerce growth, helping brands make the most of Black Friday and Cyber Monday sales events. Tailor Messaging to Different Groups of Holiday Shoppers By understanding and tailoring messaging to different groups, such as early adopters and fast followers, brands can effectively communicate their value proposition and drive engagement.  Explore Community-Based Marketing Options Jim also emphasizes the power of community-based marketing. Leveraging influencers and brand ambassadors can greatly extend a brand's reach and tap into new audiences.  Tap Into Referral Programs Jim mentions the importance of referral programs, where satisfied customers are incentivized to refer friends and family.  Provide Great Customer Service to Retain Holiday Shoppers By delivering exceptional experiences and going above and beyond, brands can create loyal customers who will not only continue to purchase from them but also recommend them to others. Experiment with Viral Content Brands should focus on producing content that resonates with their target audience and compels them to share it with their networks.  The Importance of Staying Agile Throughout the podcast, Jim stresses the need for continuous optimization and experimentation. He advises ecommerce brands to constantly test and iterate their strategies to find what works best for their specific market and audience.  Follow Jim Huffman on Twitter: https://twitter.com/JimWHuffman GrowthHit website:  https://growthhit.com/ Ecwid Podcast on Ecwid: https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles:  Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.com/ecwid Pinterest: www.pinterest.com/ecwid/ TikTok: www.tiktok.com/@ecwid Jesse Ness Social Profiles: LinkedIn: www.linkedin.com/in/jesseness/ Richard “RichE” Otey Social Profiles: LinkedIn: www.linkedin.com/in/richardotey/ Twitter: twitter.com/RichardOtey

In this exciting live recording of the Black to Business Podcast, we bring you an engaging panel discussion from our "Black Men Who Lead” event, which marked the grand finale of this year's series, "The DNA of a Black Businessman." We took this show on the road to the nation's capital, Washington, DC, and hosted this event at the iconic Shanklin Hall. In this insightful discussion, we celebrate the extraordinary journeys, challenges, and triumphs of Black male entrepreneurs who have left an indelible mark on their industries. Our panelists, each a trailblazer in their own right, share their stories, strategies, and invaluable insights into entrepreneurship.   MEET THE PANELISTS: Obi Omilie Jr., recognized on the Forbes 30 Under 30 List, is the Co-Founder of theCut App. With a background in software engineering, Obi has navigated the tech and financial services industries, making a significant impact with his innovative approach. Damon Dixon, a Growth Marketer extraordinaire and Founder of douxds, has masterfully driven bootstrapped businesses to generate over $4 million in revenue. Chris Perrin, the owner of Cut Seven, a fitness gym in Washington, D.C., and Arlington, VA, is a testament to the power of determination and passion, having overcome obstacles in his journey from college football to fitness entrepreneurship. Matthew Goins, the CEO of Puzzle Huddle, has created a ripple in the world of children's education with diverse and inclusive puzzle designs. His work has been celebrated on Oprah's Favorite Things and featured in Essence, The Wall Street Journal, and more. Our panel's moderator, JaMor Johnson, Chief of Growth and Innovation for Black to Business, adds a multifaceted touch with his extensive experience in innovative marketing for the hospitality, restaurant, and leisure industries.   This riveting discussion explores the entrepreneurial journeys, triumphs, and tribulations of these Black male entrepreneurs. They delve into the power of bootstrapping, resourcefulness, and leveraging their own experiences to generate success. Mistakes become stepping stones, and content and technology are their allies in business growth. The importance of collaboration, the tech industry's inclusivity revolution, and the strengthening of community bonds are among the many facets explored.   Join us as we celebrate the resilience, creativity, and leadership of Black men in the world of business. Get ready for an episode packed with inspiration, wisdom, and the spirit of entrepreneurship.   Learn more about the panelists and how to connect with them by checking out the show notes at blacktobusiness.com/167 Want to know more about Black Men Who Lead? Visit: www.blackmenwholead.com    Thank you so much for listening! Please support us by simply rating and reviewing our podcast!   Got a question? We'd love to answer it in an upcoming Q&A. Simply record your quick question → https://blacktobusiness.com/QA    Connect with us on Instagram:  https://www.instagram.com/blacktobusiness/    Don't miss an update! Sign up for our weekly newsletter: https://blacktobusiness.com/mailinglist

ExitLag's, Head of Growth, Anderson Fogaca, joins Coruzant Technologies for the Digital Executive podcast.  He shares his career journey from Intern to Head of Growth. He success can be attributed to his obsession to deliver his best version every single day. Today, he is at the top of his game in the gaming industry.

This episode features the insightful Basel Noubani. Basel is a Freelance Growth Marketer. Basel talks about the marketing landscape in 2023. He talks about the importance of creating marketing with analytics at its core. He talks about scaling your businesses at pace only investing in software when you are at certain revenue stages. He also highlights the importance of a CRM at the core of your work. He describes the difference in business types for example; instagram/tiktok are more for your visual businesses, whereas software or saas solutions for example are best used for LinkedIn and Facebook. He gives a wonderful breakdown of how an audience and customer journey work and can be optimised on a site. A great episode for anyone working in the whole digital marketing process from content to acquisition.

Esther Trapadoux is a seasoned Growth Marketer and the Head of Community at Amplitude, a digital analytics platform that gives self-service visibility into the entire customer journey. As a digital marketer and content strategist, she loves working with curious and passionate teams. Esther gives us a sneak peek into the world of community building and growth marketing.In this episode we discuss:Combining marketing, product and the customerOwning data for credibilityCommunity building in the B2B worldMarketing vs Community OperationsMeasuring quality in communitiesThe ‘Scary Hour' and how to build a genuine communityYou can find Esther on LinkedInLearn more about my work at arianacofone.com or drop me a line at hello@arianacofone.com! Produced by Fina CharlesonFrom our sponsor: Unlock your creativity with Baronfig! Use code SECRET20 for 20% off your entire order. Minimum purchase of $50.00 required. Open to all customers with no usage limits. This exclusive offer is active today.https://secret-ops.captivate.fm/baronfig

Our guest today is Eva Juretić. Eva is a growth marketer at Pocket Worlds, where she manages user acquisition and growth for the app Highrise. In today's episode, we talk about her experience in scaling TikTok campaigns well into 6 figures monthly. We talk about campaign structures, testing paradigms, approaches to creatives - and much much more. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/scaling-tiktok-eva-juretic/KEY HIGHLIGHTS

Jim Huffman is the CEO of GrowthHit, a growth marketing consultancy that's generated over $250M in sales for clients. Jim is also the Co-founder of One Day Design, a boutique web design company, and Handsome Chaos, a retailer that sells hair products for men, as well as the author of the Amazon best seller, The Growth Marketer's Playbook. On this episode, we talk about his brands, setting realistic goals, web design, his podcast, "If I Was Starting Today Podcast", and much more.

I'm thrilled to announce a new episode of the podcast featuring Sohaib Albadawee, an aviation engineer turned growth marketer. Sohaib shared his journey from fixing airplanes to becoming head of growth in an organization, to helping startups grow within their customers and products. Sohaib graduated as an aviation engineer and worked in airplane maintenance before burning out and transitioning to marketing He climbed his way to become a head of growth, but the pandemic forced him to lay off his staff. This made him realize that you are never safe in a job, so he knew he had to start doing something else on the side. Sohaib started helping startups grow within their customers and products. His background gave him the ability to break down complex processes and analyze things effectively, skills that have proven invaluable in marketing. Sohaib is currently on the journey to create a personal brand and a one-person business. He plans to employ himself full-time by the end of the year and quit his current job to focus more on himself. During the episode we talked about the importance of building a side-hustle, how to build a following on social media that actually cares about what you do and more. Join us as we delve into Sohaib's fascinating journey and learn from his experiences and insights. -------- Click here to stay in the loop: www.zlatkobijelic.com/links Follow Zlatko on Twitter: @zbijelic Follow What is my Brain? on Twitter: @whatismybrain_

While everyone wants to have a Growth Marketer on their team, not every company actually needs a Growth Marketer, depending on their current stage. Today, we're learning from a serial entrepreneur with multiple successful exits, a business mentor, a Growth Marketer, a lead generation expert & a marketing thought leader. Andrew Miller is the Co-Founder of WordSmiths, Inc. and the CEO & Founder of Eudaimonia Health. Andrew explains when and why a company should hire a growth marketer, how a company's marketing evolves as it grows, and how a company goes from product-market fit to go-to-market fit.   Busted Myths: Not every company needs a growth marketer. While this term gets thrown around a lot and has many positive connotations, its widespread use has led to its misuse. If a company hasn't found its product-market fit or is a pre-revenue SaaS, they don't need a growth marketer yet.   Takeaways The term “growth marketing” comes from the term “growth hacking” which was coined by Sean Ellis and this referred to a very scrappy kind of business. Although poorly defined, growth marketing can be thought of as a more-refined successor of growth hacking.  Within the pre-revenue stage of a SaaS company's life, there are two distinct phases 1. Prototype and 2. MVP. During the Prototyping phase, the best marketers will be the company's founders. In the MVP phase, companies can start exploring bringing in a generalist marketer, but a growth marketer is not needed yet.  The MVP phase is about figuring out product-market fit and determining if people will actually be willing to pay you for your product. High CAC (Customer Acquisition Cost) is a hallmark of this phase. Finding product-market fit is really about learning how to price a product. From a general marketing perspective, as the company grows from $0-1m in revenue, the focus should be on using one channel consistently, testing, analyzing data, and helping the sales team.  Once a company attains product-market fit, it can enter the “Go-To-Market-Fit” phase which focuses on learning how to sell its product. This is the point at which a company should hire a growth marketer and think more about scaling. B2B marketing has a reputation for being very boring, however, it doesn't have to be. Many of the fun, effective aspects of B2C marketing can still apply to B2B, but marketers need to balance the fun with the professional tone that will instill trust in the brand.   Quote of the Show: “Your pre-revenue SaaS does not need a growth marketer. In fact, if you haven't found product-market fit, you really do not need a growth marketer.” - Andrew Miller   Shout Outs: Sean Ellis Winning by Design Jacco van der Kooij - Founder of Winning by Design Agorapulse Keto Chow Travis Tyler - (Awesome) Marketer and Podcast Host at PandaDoc PandaDoc   Links: LinkedIn: https://www.linkedin.com/in/andrewmounier/  Twitter: https://twitter.com/amillerblog  Eudaimonia Health website: https://www.eudaimoniahealth.co/  Wordsmiths website: https://wordsmithsinc.com/    Ways to Tune In: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/0_L233BXO9M  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Rogelio Rodriguez is a former Marine and visionary entrepreneur. He has built multiple multimillion dollar businesses and is a platinum tier HubSpot certified partner. He specializes in lead gen and growth marketing, leveraging technology and AI to help his clients reach their goals.Rogelio Rodriguez had always dreamed of becoming an entrepreneur and G.I. Joe. After joining the Marine Corps and getting deployed, he and his business partner started their own online business. Through SEO, he was able to manipulate the search engine and attract people to his website. After his transition from the military, Rogelio faced difficulty adjusting to civilian life, but with help he was able to succeed and help others to do the same. He teaches marketing and works with a company to generate leads and help customers with their growth. His three words to live by are to educate, engage, and empower.In this episode, you will learn the following:1. How Rogelio Rodriguez leveraged search engine optimization to build his business from scratch.2. The challenges of transitioning from a military occupation to the civilian world.3. The process of leading a successful lead generation program.GoRizen.com for more information!We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com

Au programme de la conversation entre Florence et Mony : 01:12 Le recueil de feedback 01:55 L'importance et les bénéfices de la culture feedback 07:17 Comment récupérer efficacement les feedback, des exemples 15:45 Feedback et persona sont étroitement liés 20:30 Gérer la data 22:30 Les livres à lire Mais aussi beaucoup d'autres sujets ! Références abordées : LinkedIn de Florence : https://www.linkedin.com/in/florencegregeois/ Le Guide comment réussir vos messages - Frédéric Geoffroy & Pascal Turbil : https://reussir-vos-messages.fr/commander/comment-reussir-vos-messages/ Make your bed - William H. McRaven : https://www.amazon.fr/Make-Your-Bed-Daily-Journal/dp/1538751771/ref=sr_1_1?crid=3DPJPBWR45JC1&keywords=make+your+bed&qid=1677010435&sprefix=make+your+bed%2Caps%2C74&sr=8-1 -- ⚡ Connecte-toi sur à Mony ici. -- ❤️ SOUTIENS LE PODCAST 1. Abonne-toi

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Aujourd'hui j'ai l'immense plaisir de vous présenter le parcours de Theo Guillaumin. Après une potentielle carrière toute tracée de Consultant chez Cap Gemini, il a décidé de se mettre en risque et démissionner pour se mettre en chemin. Il se lance alors dans le drop shipping, mais c'est à la fois un échec en terme financier et pour ses valeurs, il capitalise sur tout ce qu'il a appris pour se lancer en freelance comme Growth Marketer. Aujourd'hui, Théo a créé Beyond Growth et concentre son énergie pour aider les entreprises à impact. Je ne vous en dis pas plus, je vous souhaite la bienvenue dans l'univers de Theo Guillaumin. Pour découvrir tous les liens pour le suivre, rdv sur pourquoipasmoi.co : http://pourquoipasmoi.co/   Pour en savoir + sur le bilan de compétences nouvelle génération (100% finançable avec le CPF) : https://pourquoipasmoi.co/bilan-de-competences Pour vous inscrire à la newsletter : https://pourquoipasmoi.co/newsletter Pour suivre l'aventure sur instagram, c'est là : https://www.instagram.com/pourquoipasmoi.co/ Pour découvrir le livre "Et si je changeais de métier", c'est ici. : http://pourquoipasmoi.co/livre-et-si-je-changeais-de-metier Pour écouter le TEDx “Je n'ai plus peur du dimanche soir” : https://urlz.fr/joCP 

Jim Huffman is the CEO of GrowthHit, a growth marketing consultancy that's generated over $250M in sales for clients. Co-founder of One Day Design and Handsome Chaos. Podcast host of “If I Was Starting Today” Author of the Amazon best seller, The Growth Marketer's Playbook, a book that pushed Seth Godin off the #1 spot […]

Interview with Brendan Hufford - Founder of Growth Sprints and Growth Marketer at ActiveCampaign Brendan Hufford is the Founder at Growth Sprints and Growth Marketer at ActiveCampaign. After spending the first decade of his professional career as a high school teacher (and assistant principal), Brendan led the SEO team at two agencies. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR. Tune in to the latest episode of MoM to learn more about how you can scale your business while simultaneously achieving client expectations and desired outcomes. On the Menu: 1. Why traditional B2B marketing attribution is broken and what you can do about it 2. The growing reliance on AI 3. Boosting customer acquisition for SaaS through a freemium model 4. The key to building long term relationships 5. Aligning customer expectations, values, and outcomes 6. Why business writing is important in addition to building a trustworthy internet presence

There's a lot of appeal to working for a flashy, up-and-coming startup. But Joe Lee, VP of Growth Marketing at Ontra, has always focused on achieving the best job titles and experiences instead of working for the “sexiest” companies. For Joe, growth marketing provided the perfect opportunities to advance in his career and get to where he is today. Growth marketing has become the de facto title for the person on the marketing team dedicated to growth, whether it's through users, leads, pipeline, or revenue. In this episode, Joe talks to us about the importance of listening to leading indicators, why marketing should partner with sales in account-based marketing, and how to maintain empathy as you rise in the ranks of leadership.Show TopicsOptimize for experience and titleBe a canary in a coal mineStrategize with your decksPartner with salesHyperfocus on a small groupCare about multi-marketing metricsInvest in direct mailNegotiate with your CFOControl your narrative Don't lose your empathyShow Links Check out Ontra Follow Joe Lee on LinkedIn and TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

It doesn't matter how good your ads are, or how good your product is. If your website is slow and painful, your customers will make a beeline for your competitors. Tiny changes compound. Today, the boys deliver a special episode FULL of actionable changes you can implement for your business right now. A 1% increase in CRO can be $1000s of dollars in new customers. Want to join the discussion? Message Evan or Ben on LinkedIn. Go back and listen to Ben and Evan's last chat about Supercharging Word of Mouth [Interested in Hey Bud? Go back and listen to Episode #17 with Hey Bud Skincare co-founders Ollie and Alex, who went from 0 to $10 million in less than 3 years.]

Are you ready to leave your corporate job to launch your own business? Maybe you're already in the process of making the transition, but you're feeling a little lost and unsure of what your next steps should be. There's no one right way to start your own business,  but there are some key things you can do to set yourself up for success. In this episode, I chat with Lex Roman, a marketing consultant and coach who helps entrepreneurs build and grow their businesses. She shares how she made the transition from her 9-to-5 job to launching her business, Super Easy Digital.Lex gives practical advice for those who are thinking about making the switch to entrepreneurship, including tips on how to find your ideal clients, ways to stand out in your niche, and the importance of having a strong online presence. She also talks about the mindset shifts that are necessary for success as an entrepreneur, and how to manage your time and energy when you're wearing all the hats.If you're thinking about leaving your full-time job to launch your own business, this episode is for you!Join us as we discuss:(1) How to take the leap and leave your full-time job to successfully pursue your business(2) Why it's important to focus your energy on one platform when you first start your business(3) The importance of building a supportive network as an entrepreneur(4) Understanding that trial and error is part of the entrepreneurial journey(5) The difference between soft sells and hard sells and how you can use them to your advantage(6) How to find your customers and be where they are so you can attract more leads with ease(7) What tools and strategies Lex used to grow her business that you can implement in your own(8) Lex's biggest piece of advice for aspiring entrepreneursResourcesConnect with LexWebsiteInstagramFreebie for listeners! Head to supereasydigital.com/quit and receive a special offer to get $100 off Lex Roman's marketing plan that she uses to help her clients!SponsorsKajabiNeed new leads into your business? Join Kajabi's FREE 5-day lead magnet challenge to learn how to design and market a lead magnet that your audience can't resist! Get 30 days of Kajabi for free, plus 5 live group coaching sessions and access to exclusive resources. Sign up by October 2nd at Lindsayhanson.com/leadmagnet and kickstart your business success today!*Note: The above link is an affiliate link, which means I may receive a small commission if you click through and make a purchase (at no cost to you). I only promote products that I believe will change your life & business!SelzyWant to start email marketing but feeling overwhelmed? Check out Selzy. They have an easy to use interface and you can launch your first email marketing campaign in just 15 minutes. With 24/7 support, Selzy is a great choice for anyone ready to start selling with emails. Get lifetime access to all of Selzy's features for just $49 today!Join the FREE Quit Your Job, Sis Facebook Community to help you launch & grow your online business!For more biz tips, BTS moments, and pissing off corporate bros, follow me on social media @lindsaymhanson! Instagram | TikTokSupport the show

TIMESTAMPS03:01 - Why you should focus on one single growth channel14:59 - How to choose a marketing channel as a bootstrapped startup17:33 - Journey of a bootstrapped company from 0 to 4000 customers22:34 - Understanding Google and SEO33:53 - How to create a product for link buildingGUEST BACKGROUNDKalo is the co-founder of Encharge.io - a marketing automation platform. Encharge launched in 2019 and Kalo and his team bootstrapped it to 4,000 customers as of today. All of its growth has been gained through organic search traffic.MORE FROM ENCHARGEEncharge was created in 2018 as an alternative to clunky unusable marketing automation tools. They believe that automating your SaaS marketing should be more enjoyable.Learn more at encharge.ioMAIN INSIGHTIf you are a bootstrapped startup, focusing on one marketing channel and testing it for 6 to 12 months is the best path to go rather than spending your small resources on different channels.KEY TAKEAWAYSFind a marketing channel - founder fitIf a marketing channel is producing good results then it's a good indication to focus on that channelDo not underestimate the learning curve in trying to find a marketing channel fitFocus on the bottom part of the funnel if you want to validate if the marketing channelPRACTICAL STEPSFor finding a marketing channel:Find a marketing channel founder fitValidate the channelFocus on running your marketing for 6 to 12 monthsFind other channels to test your marketing effortsFor growing and building your SEO marketing channelFocus on the bottom of the funnel topics and keywordsLook at the smaller competitors who are doing wellWrite content with SEO-rich keywords and topicsStart link buildingHire more content writersTIPS FOR SUCCESSDo your best to create a product on link buildingFocus on one part of the funnel at firstDo everything in a micro-testWant summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter

TIMESTAMPS 03:01 - Why you should focus on one single growth channel 14:59 - How to choose a marketing channel as a bootstrapped startup 17:33 - Journey of a bootstrapped company from 0 to 4000 customers 22:34 - Understanding Google and SEO 33:53 - How to create a product for link building GUEST BACKGROUND Kalo is the co-founder of Encharge.io - a marketing automation platform. Encharge launched in 2019 and Kalo and his team bootstrapped it to 4,000 customers as of today. All of its growth has been gained through organic search traffic. MORE FROM ENCHARGE Encharge was created in 2018 as an alternative to clunky unusable marketing automation tools. They believe that automating your SaaS marketing should be more enjoyable. Learn more at encharge.io MAIN INSIGHT If you are a bootstrapped startup, focusing on one marketing channel and testing it for 6 to 12 months is the best path to go rather than spending your small resources on different channels. KEY TAKEAWAYS Find a marketing channel - founder fit If a marketing channel is producing good results then it's a good indication to focus on that channel Do not underestimate the learning curve in trying to find a marketing channel fit Focus on the bottom part of the funnel if you want to validate if the marketing channel PRACTICAL STEPS For finding a marketing channel: Find a marketing channel founder fit Validate the channel Focus on running your marketing for 6 to 12 months Find other channels to test your marketing efforts For growing and building your SEO marketing channel Focus on the bottom of the funnel topics and keywords Look at the smaller competitors who are doing well Write content with SEO-rich keywords and topics Start link building Hire more content writers TIPS FOR SUCCESS Do your best to create a product on link building Focus on one part of the funnel at first Do everything in a micro-test

Lauren Dallas is a Creator, Coach & Educator, Growth Marketer, Hedonist and CEO of Future Females. She has started 5 businesses, and closed 3, and through this process she realised her passion to support entrepreneurs to create their dream online businesses – to live on their own terms, work in their own time and generate both profit and massive impact. Future Females is a movement that exists to increase the number of and support the success of female entrepreneurs. Launching in August 2017 in Cape Town, Future Females is now in 55 cities globally, with 95,000 members, and also runs a three month online Business School that has supported over 2300 entrepreneurs with tech-based business ideas, to turn them into profitable businesses, bringing expertise from global partners including the International Tech Hub Network and Techstars into South Africa. Social Links: https://instagram.com/futurefemales https://instagram.com/lauren.dallas Resources mentioned in this episode: - jakeadamdavey.com/brand - Instagram Growth & Monetisation Training: https://jakeadamdavey.com/instagalactic - Grow your brand with Instagram:https://jakeadamdavey.com/brand - jakeadamdavey.com/avatar Find out more: - Website: JakeAdamDavey.com - Instagram: instagram.com/jakeadamdavey - Facebook: facebook.com/jakedaveypage/ Don't Forget: If you're enjoying the podcast please do leave us a review and sharing is caring - if you know someone who would enjoy or benefit from today's topic, do hit the share button and pass it on. Thank you so much and until next time, stay on mission and do something extraordinary for others, keep inspiring, keep growing your circle of influence! Best, Jake Music references: Island by MBB https://soundcloud.com/mbbofficial Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0 Free Download / Stream: https://bit.ly/Island-MBB Music promoted by Audio Library

In this episode, Todd sits down with Tye DeGrange, the CEO and Principal Growth Marketer at Round Barn Labs. In his role, Tye provides a data-driven and customer-centric approach to grow startups and Fortune 500 companies in the consumer and enterprise space. With more than 17 years of experience, including time at Amazon and eBay, he's developed a wealth of expertise to scale affiliate programs and other marketing channels and initiatives. During their conversation, they discuss the importance of A/B testing, challenges with attracting and retaining talent, and the potential around shoppable commerce.This podcast episode was produced by Quill.

This episode of Sales Career Podcast with Kevin Hopp features Ollie Whitfield, Growth Marketer at VanillaSoft and host of The 0 To 5 Million Podcast. There is a systematic way to prospect on Twitter, LinkedIn, and Instagram. Ollie shares how some creativity and a lot of tenacity helped him excel in his sales jobs, as well as his almost obsessive way of seeking out people for specific career advice.  He also talks about how essential having a better work-life balance is in sales. HIGHLIGHTSAn apprenticeship in Facebook marketing led to salesLearning to snipe prospects on social mediaStrategies learned working for Tony RobbinsCreate better work-life balance and leading others QUOTESOllie on getting creative on social media prospecting: "He only went to this one chat and it was like 9 PM at night on Wednesdays to meet once a week. So I went to that knowing he'd be there because he's never anywhere else this guy. And we started talking. I engaged with him... a few times, with everybody else too, in the DM we got the appointment. It taught me things like that."Ollie's exercise to reach the next level in your career: "I researched everything he did and all of his jobs, all of the content he did, speaking engagements, everything. Podcasts, you name it. I had a very specific question for him that only he could answer, no one else, and I would get him on the phone about that for half an hour. Next night, someone else."Ollie on a future leadership role: "I really, badly, want to be at some point in my career a team leader. I don't care what the title is like CMO or VP, whatever that is, I don't care. But it's the coaching aspect that I've been there and I can offer you a perspective, a guidance, a way of doing it which you might not have thought about. I can stop you from failing because I've seen myself do that." Find out more about Ollie in the links below:LinkedIn: https://www.linkedin.com/in/olliewhitfield/Twitter: https://twitter.com/OllieWhitfieldPodcast: https://anchor.fm/0-to-5-million-podcast You can find and connect with Kevin in the links below:LinkedIn: https://www.linkedin.com/in/khopp/Website: https://www.hoppconsultinggroup.com/

Ever wondered how people land great jobs after a career pivot? What about how they find themselves in leadership positions shortly after those moves? Today, your other host explains how she earns her paycheck: Faith is an unlikely Growth Marketer at a technology company, a role that she landed without any formal training or (really) relevant experience. She walks us through the many twists and turns her career has taken, how she went from corralling 8th graders to running ad campaigns, and how you can do the same.

Ollie Whitfield, Growth Marketer at VanillaSoft joins the podcast to share some tactical and practical cold email advice!Ollie shares how he and his team built innovative email frameworks and the process behind identifying the type of frameworks that were most relevant for their goals. Ollie also shares the difference between an email framework and an email template - a key differentiation for any one interested in crafting their own cold emails.David and Ollie discuss key areas of cold email success like the psychology behind certain frameworks and how incredibly important relevance is to success.Episode 201 wraps up with Ollie sharing how he can be reached if you are interested in learning more from him about cold email best practices! Leave a rating if you enjoy the episode and tell a friend to tune in! The Sales Development Framework: by David Dulany and Kyle Vamvouris, we lay out a proven methodology for running a high performance Sales Development program, now available here in paperback Grab it here: https://www.amazon.com/Sales-Development-Framework-Productive-Program/dp/1736768905/The Tenbound Sales Development Conference is here, come learn from the best in our industry! Free virtual conference this year. Register Today! https://tenbound.com/conference/ #SDR #BDR #salesdevelopment #tenbound #podcast #sales #marketing #salesengagement #salesenablement #research #prospecting

We have a very special episode lined up for you today. We invited some amazing women and asked each some questions about how they faced obstacles while shattering glass ceilings, and paved the way for more women to follow suit. We hope this episode helps women who may be facing challenges in their field of work. And with women leaders comprising nearly half of our guests on the show in 2021, we hope to keep The Mobile User Show Acquisition Show an inclusive and diverse show with actionable and tactical insights for everyone.In today's episode, our guests are,Allison Schiff, Managing Editor at AdExchanger, known for her insightful writing in the ad tech space.Aurora Klaeboe Berg, COO at Medal TV, who was formerly a key leader that drove the growth of the game series Fun Run that took the world by storm a few years ago.Colette Nataf, CEO & Co-Founder at Lightning AI, who also dons the hat of Head of Growth at Mile IQ.Faith Price, Head of Paid UA, who has worked on more app launches than most of us.Mireia Rivero, Innovation and Growth Marketer at Social Point, who is at the bleeding edge of all new initiatives and innovations in marketing.Paula Neves, Senior Product Manager at Square Enix, who is one of the most insightful folks we know when it comes to drawing out qualitative insights about games, and using them for growth. AndPeggy Anne Salz, Analyst & Founder at Mobile Groove who is an accomplished writer at Forbes. **Check out the show notes here:https://mobileuseracquisitionshow.com/episode/shattering-ceilings-the-many-paths-to-leadership-taken-by-women-leaders-in-mobile-marketing-with-allison-schiff-adexchange-aurora-klaeboe-berg-medal-tv-collete-nataf-mile-iq-lightning-ai-faith-price-d/**Note: We've had two BIG launches last month!1. The Mobile Growth Handbook 2022 is packed with incredible insights along with tried and tested strategies, this book is the perfect tool to learn from and hone your growth plans for this year. We feature hand-selected insights from the smartest mobile growth marketers.We have over 100 pages of insights that can be accessed at all times (as soon as you sign up). Download the book now and get a head start on your growth strategies. https://mobileuseracquisitionshow.com/mobile-growth-handbook-2022/2. The Mobile Growth Slack: A community that was a part of our workshop series – The Mobile Growth Lab, is now open to the general public. Join over 150 mobile marketers to discuss challenges and share your expertise. More details are available here: https://mobileuseracquisitionshow.com/slack/If you're ready to join the growing community, fill this form: https://forms.gle/cRCYM4gT1tdXgg6u5

I have hired a lot of growth marketers in the past, many of which were EPIC fail. We all know that hiring a bad growth marketer can be a total disaster. They could burn through your budget without any results or they might even damage your brand forever. On the other hand, if you hire a good one it will pay off in spades. I have been there and done that so I am going to share my mistakes with you so that you don't have to repeat them when hiring someone new for this position in your company. In today's episode, I will give you actionable advice on how to find and work with great growth marketers who get results! You will learn: Tip #1: Have a World-Class Job Description Tip #2: Fill Your Funnel Tip #3: Consistently Test

The amount of resources is no longer a straightforward indicator of success. Small companies and startups rise to the top through "back-alley" organic strategies, such as community involvement and nurture, the giants tend to overlook. So, how can you drive traffic and revenue without paid ads and a robust marketing team? In this episode, I interview Kalo Yankulov, Growth Marketer and Co-founder at Encharge.io, about the ins and outs of community marketing and other growth hacks that led his two SaaS startups to success. Join us as we discuss: Generating word-of-mouth & finding shortcuts to visibility Why and how to do community marketing right The positive side of negative comments The trends transforming email marketing Importance of quality data  Never miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.

Bianca Trinidad-Lamb is a Growth Marketer in the tech space, entrepreneur, Autism warrior, and founder of Filiflavors, a business  curates Filipino surprise snack boxes, serving those missing familiar tastes of home, looking to discover new favorites, or just starting to learn about Filipino food and culture. She was born and raised in Manila, Philippines and […]