Spa & Salon Academy Podcast

If you’re interested in getting 15-20 GUARANTEED APPOINTMENTS per month, where our team takes care of your advertising, lead follow up and appt scheduling and all you have to do is show up and provide the treatments, go to www.spaandsalonacademy.com and schedule a complimentary call with our team to learn more about our done-for-you marketing program with GUARANTEED APPTS.

Wanna add an extra few thousand $$ to your bottom line every month? The easiest way to do it is to sell spa packages and memberships to your existing clients! But maybe you tried selling packages and memberships in the past – only to face objections like… … “I'm too busy to commit to a membership!” …“I prefer pay-as-you-go!” …“I don't have the money right now!” But this is ending now! In my new podcast episode, I'm discussing strategies and tips on how to get your clients say YES to your packages and memberships. We tried and tested these strategies… …and after just a few simple tweaks, my clients got amazing results, such as: -Seema went from selling a laser hair removal package to only 1 in 10 new clients…to 5 in 10 clients buying LHR packages, and another 4 in 10 clients re-booking -Elena sold a $1000 facial package to her first client, after implementing some of these strategies Wanna know the HOW? I'm sharing it all in this episode. Bonus: How to get all the clients you need, charge the prices you deserve - and take your spa to the next level in 202 - Free training invitation, just click the link: [https://spaandsalonacademy.lpages.co/may-2020-free-training/](http://spaandsalonacademy.lpages.co/may-2020-free-training/)

Wanna add an extra few thousand $$ to your bottom line every month? The easiest way to do it is to sell spa packages and memberships to your existing clients! But maybe you tried selling packages and memberships in the past – only to face objections like… … “I'm too busy to commit to a membership!” …“I prefer pay-as-you-go!” …“I don't have the money right now!” But this is ending now! In my new podcast episode, I'm discussing strategies and tips on how to get your clients say YES to your packages and memberships. We tried and tested these strategies… …and after just a few simple tweaks, my clients got amazing results, such as: -Seema went from selling a laser hair removal package to only 1 in 10 new clients…to 5 in 10 clients buying LHR packages, and another 4 in 10 clients re-booking -Elena sold a $1000 facial package to her first client, after implementing some of these strategies Wanna know the HOW? I'm sharing it all in this episode. Bonus: How to get all the clients you need, charge the prices you deserve - and take your spa to the next level in 202 - Free training invitation, just click the link: https://spaandsalonacademy.lpages.co/may-2020-free-training/

Wanna add an extra few thousand $$ to your bottom line every month? The easiest way to do it is to sell spa packages and memberships to your existing clients! But maybe you tried selling packages and memberships in the past – only to face objections like… … “I’m too busy to commit to a membership!” …“I prefer pay-as-you-go!” …“I don’t have the money right now!” But this is ending now! In my new podcast episode, I’m discussing strategies and tips on how to get your clients say YES to your packages and memberships. We tried and tested these strategies… …and after just a few simple tweaks, my clients got amazing results, such as: -Seema went from selling a laser hair removal package to only 1 in 10 new clients…to 5 in 10 clients buying LHR packages, and another 4 in 10 clients re-booking -Elena sold a $1000 facial package to her first client, after implementing some of these strategies Wanna know the HOW? I'm sharing it all in this episode. Bonus: How to get all the clients you need, charge the prices you deserve - and take your spa to the next level in 202 - Free training invitation, just click the link: https://spaandsalonacademy.lpages.co/may-2020-free-training/

We're going through some challenging times right now. In many areas, spas are still closed temporarily and in other areas, they are getting ready to re-open. Whatever your situation is, I have some strategies and tips for you to make the most of this time so you can come back stronger than ever. In this episode, I'm sharing what's working for us in my spa marketing agency right now and how we're getting pre-booked and pre-paid appointments for our clients even right now. (For example, one of our clients - a PMU studio - got 18 pre-booked appts just last week, with a deposit payment for each appt.) For other spas, we're promoting skincare products. Also, this time is a great opportunity to work ON your business, rather than in it: you'll find a list of areas to work on now that we have some extra time. And finally, you're invited to join my FREE training: "How to get more, high quality spa / PMU clients from social media – without discounts"--> [click the link](https://spaandsalonacademy.lpages.co/may-2020-free-training/)[https://spaandsalonacademy.lpages.co/may-2020-free-training/](http://)

We're going through some challenging times right now. In many areas, spas are still closed temporarily and in other areas, they are getting ready to re-open. Whatever your situation is, I have some strategies and tips for you to make the most of this time so you can come back stronger than ever. In this episode, I'm sharing what's working for us in my spa marketing agency right now and how we're getting pre-booked and pre-paid appointments for our clients even right now. (For example, one of our clients - a PMU studio - got 18 pre-booked appts just last week, with a deposit payment for each appt.) For other spas, we're promoting skincare products. Also, this time is a great opportunity to work ON your business, rather than in it: you'll find a list of areas to work on now that we have some extra time. And finally, you're invited to join my FREE training: "How to get more, high quality spa / PMU clients from social media – without discounts"--> click the linkhttps://spaandsalonacademy.lpages.co/may-2020-free-training/

We're going through some challenging times right now. In many areas, spas are still closed temporarily and in other areas, they are getting ready to re-open. Whatever your situation is, I have some strategies and tips for you to make the most of this time so you can come back stronger than ever. In this episode, I'm sharing what's working for us in my spa marketing agency right now and how we're getting pre-booked and pre-paid appointments for our clients even right now. (For example, one of our clients - a PMU studio - got 18 pre-booked appts just last week, with a deposit payment for each appt.) For other spas, we're promoting skincare products. Also, this time is a great opportunity to work ON your business, rather than in it: you'll find a list of areas to work on now that we have some extra time. And finally, you're invited to join my FREE training: "How to get more, high quality spa / PMU clients from social media – without discounts"--> click the linkhttps://spaandsalonacademy.lpages.co/may-2020-free-training/

Have you ever had a client message you saying “I think I might have to cancel” or just cancel online the day before their appt, without giving any reasons? Or even worse, have you had clients not showing up for their appt? No spa likes cancellations – even if clients give you at least 1-2 days notice. I've been testing several methods to reduce my clients' cancellation and no show rates… …so in this episode, I'm going to give you 3 ways to minimize and even stop cancellations and no shows.

Have you ever had a client message you saying “I think I might have to cancel” or just cancel online the day before their appt, without giving any reasons? Or even worse, have you had clients not showing up for their appt? No spa likes cancellations – even if clients give you at least 1-2 days notice. I've been testing several methods to reduce my clients' cancellation and no show rates… …so in this episode, I'm going to give you 3 ways to minimize and even stop cancellations and no shows.

I wanted to share a success story with you in this episode. Just a month ago, Kelly approached me to help her get more microblading clients. She had a new microblading studio and she got a few clients here and there from her Instagram page, but it was inconsistent and unpredictable, so she was looking for a better way to fill her schedule. Also, she didn't have a lot of photos of her work since she was new to the business – so we created an introductory offer to help build her portfolio, which was a $197 initial treatment plus $75 for touch up, so $275 in total. And what happened next blew my mind: we received so much interest so quickly that Kelly got fully booked first for July, then for August, and now for September as well. And today is July 30 and people have to wait 2 months for an appointment! I mean how crazy is that?! She went from 3-4 appointments a month to getting booked out for the next 2 months. We even have a waitlist and more than 150+ people interested in the treatment. And it all happened in just 4 weeks! It's crazy when I know that there are many microblading studios out there struggling to get clients – when, in fact, there are a lot of people looking for their services, and it's all about marketing! If you want to get more microblading clients, I have 3 tips for you: 1. I used Facebook ads to get clients for Kelly. I see microblading ads from time to time on Facebook but many times they focus on the features, not the benefits. What I mean by this is that many microblading studios talk about their technique, the nano hair strokes, rather than the benefits for the client, for example, they can enjoy water proof, smudge proof brows 247 for the next 2 years, that they don't have to fill in their brows every morning and so on. So kinda like selling the journey, not the destination. Like a travel agency talking about the trip to get to the Bahamas, rather than talking about the amazing holiday in the Bahamas, with massages, candle lit dinner on the beach, 247 room service and so on. People don't care as much about the journey as they care about the destination itself. I know for us in the beauty industry it's exciting to talk about the different techniques, but look at your ads from your clients' perspective. 2. FB advertising is like marriage. Here's what I mean by this: If you ask someone on the first date to marry you, you have a 99% chance of hearing a no. But if you propose after dating someone for several months, then your chances are much higher to get a yes. Back to FB advertising, I see so many PMU studios and spas that want to “marry” their clients after the first contact. Meaning that the call to action is “book an appt” right after seeing the ad. If this is your strategy, you have a 99% chance of getting a no – meaning that 99% of the people who see your ad won't take you up on your offer, simply because they want to learn more. For this reason, I structure my campaigns in a totally different way. If someone is interested in the offer, all they have to do is provide their contact info and we'll follow up with them. I have a team of booking agents who call the leads. Also, I have a follow up system in the backend that includes several emails and text messages. When it comes to text messages, I realized that the more conversational, the better and people tend to respond to texts that don't feel too promotional. Most people have a few questions before they book their appt, so this way, we have the opportunity to “date” our potential clients before they commit. That's why I can get so many bookings for my clients in such a short period of time. 3. Clients are interested in the microblading technician as well, not just in their work. Most microblading ads that I see show the finished brows – which makes sense. However, I like to stand out with my ads so I like to do things differently. For Kelly, I tested different images and actually the one where she's looking at the ca

I wanted to share a success story with you in this episode. Just a month ago, Kelly approached me to help her get more microblading clients. She had a new microblading studio and she got a few clients here and there from her Instagram page, but it was inconsistent and unpredictable, so she was looking for a better way to fill her schedule. Also, she didn't have a lot of photos of her work since she was new to the business – so we created an introductory offer to help build her portfolio, which was a $197 initial treatment plus $75 for touch up, so $275 in total. And what happened next blew my mind: we received so much interest so quickly that Kelly got fully booked first for July, then for August, and now for September as well. And today is July 30 and people have to wait 2 months for an appointment! I mean how crazy is that?! She went from 3-4 appointments a month to getting booked out for the next 2 months. We even have a waitlist and more than 150+ people interested in the treatment. And it all happened in just 4 weeks! It's crazy when I know that there are many microblading studios out there struggling to get clients – when, in fact, there are a lot of people looking for their services, and it's all about marketing! If you want to get more microblading clients, I have 3 tips for you: **1. I used Facebook ads to get clients for Kelly**. I see microblading ads from time to time on Facebook but many times they focus on the features, not the benefits. What I mean by this is that many microblading studios talk about their technique, the nano hair strokes, rather than the benefits for the client, for example, they can enjoy water proof, smudge proof brows 247 for the next 2 years, that they don't have to fill in their brows every morning and so on. So kinda like selling the journey, not the destination. Like a travel agency talking about the trip to get to the Bahamas, rather than talking about the amazing holiday in the Bahamas, with massages, candle lit dinner on the beach, 247 room service and so on. People don't care as much about the journey as they care about the destination itself. I know for us in the beauty industry it's exciting to talk about the different techniques, but look at your ads from your clients' perspective. **2. FB advertising is like marriage.** Here's what I mean by this: If you ask someone on the first date to marry you, you have a 99% chance of hearing a no. But if you propose after dating someone for several months, then your chances are much higher to get a yes. Back to FB advertising, I see so many PMU studios and spas that want to “marry” their clients after the first contact. Meaning that the call to action is “book an appt” right after seeing the ad. If this is your strategy, you have a 99% chance of getting a no – meaning that 99% of the people who see your ad won't take you up on your offer, simply because they want to learn more. For this reason, I structure my campaigns in a totally different way. If someone is interested in the offer, all they have to do is provide their contact info and we'll follow up with them. I have a team of booking agents who call the leads. Also, I have a follow up system in the backend that includes several emails and text messages. When it comes to text messages, I realized that the more conversational, the better and people tend to respond to texts that don't feel too promotional. Most people have a few questions before they book their appt, so this way, we have the opportunity to “date” our potential clients before they commit. That's why I can get so many bookings for my clients in such a short period of time. **3. Clients are interested in the microblading technician as well, not just in their work.** Most microblading ads that I see show the finished brows – which makes sense. However, I like to stand out with my ads so I like to do things differently. For Kelly, I tested different images an

Have you ever had a client message you saying “I think I might have to cancel” or just cancel online the day before their appt, without giving any reasons? Or even worse, have you had clients not showing up for their appt? No spa likes cancellations – even if clients give you at least 1-2 days notice. I’ve been testing several methods to reduce my clients’ cancellation and no show rates… …so in this episode, I’m going to give you 3 ways to minimize and even stop cancellations and no shows.

I wanted to share a success story with you in this episode. Just a month ago, Kelly approached me to help her get more microblading clients. She had a new microblading studio and she got a few clients here and there from her Instagram page, but it was inconsistent and unpredictable, so she was looking for a better way to fill her schedule. Also, she didn’t have a lot of photos of her work since she was new to the business – so we created an introductory offer to help build her portfolio, which was a $197 initial treatment plus $75 for touch up, so $275 in total. And what happened next blew my mind: we received so much interest so quickly that Kelly got fully booked first for July, then for August, and now for September as well. And today is July 30 and people have to wait 2 months for an appointment! I mean how crazy is that?! She went from 3-4 appointments a month to getting booked out for the next 2 months. We even have a waitlist and more than 150+ people interested in the treatment. And it all happened in just 4 weeks! It’s crazy when I know that there are many microblading studios out there struggling to get clients – when, in fact, there are a lot of people looking for their services, and it’s all about marketing! If you want to get more microblading clients, I have 3 tips for you: 1. I used Facebook ads to get clients for Kelly. I see microblading ads from time to time on Facebook but many times they focus on the features, not the benefits. What I mean by this is that many microblading studios talk about their technique, the nano hair strokes, rather than the benefits for the client, for example, they can enjoy water proof, smudge proof brows 247 for the next 2 years, that they don’t have to fill in their brows every morning and so on. So kinda like selling the journey, not the destination. Like a travel agency talking about the trip to get to the Bahamas, rather than talking about the amazing holiday in the Bahamas, with massages, candle lit dinner on the beach, 247 room service and so on. People don’t care as much about the journey as they care about the destination itself. I know for us in the beauty industry it’s exciting to talk about the different techniques, but look at your ads from your clients’ perspective. 2. FB advertising is like marriage. Here’s what I mean by this: If you ask someone on the first date to marry you, you have a 99% chance of hearing a no. But if you propose after dating someone for several months, then your chances are much higher to get a yes. Back to FB advertising, I see so many PMU studios and spas that want to “marry” their clients after the first contact. Meaning that the call to action is “book an appt” right after seeing the ad. If this is your strategy, you have a 99% chance of getting a no – meaning that 99% of the people who see your ad won’t take you up on your offer, simply because they want to learn more. For this reason, I structure my campaigns in a totally different way. If someone is interested in the offer, all they have to do is provide their contact info and we’ll follow up with them. I have a team of booking agents who call the leads. Also, I have a follow up system in the backend that includes several emails and text messages. When it comes to text messages, I realized that the more conversational, the better and people tend to respond to texts that don’t feel too promotional. Most people have a few questions before they book their appt, so this way, we have the opportunity to “date” our potential clients before they commit. That’s why I can get so many bookings for my clients in such a short period of time. 3. Clients are interested in the microblading technician as well, not just in their work. Most microblading ads that I see show the finished brows – which makes sense. However, I like to stand out with my ads so I like to do things differently. For Kelly, I tested different images and actually the one where she’s looking at the camera, smiling, while working on the model’s brows was the most successful. It’s a bit funny because obviously it’s an unnatural pose, I mean who would be looking in the camera when working on a client, but this image worked incredibly well. So my last tip is, think outside the box. Do things differently than your competitors and stand out. Alright, that’s it for today, I’m going back to work on some client campaigns. If you’re interested in working with me and getting 20-30+ booked appointments guaranteed, every month, I’m dropping the link to my program page in the show notes and feel free to apply for a complimentary Strategy Session. And if you enjoyed this episode, please leave a review for me on iTunes. It would mean so much to me and to show my appreciation, you’ll receive complimentary access to my Profit Maximizer Masterclass. Thanks for listening, have an amazing day! Work with me: https://spaandsalonacademy.lpages.co/fb-ads-done-for-you-book-a-call/

Free video training: How I Get 30+ New, Great Quality Spa Clients Every Month- With Facebook Ads : https://spaandsalonacademy.lpages.co/june-video/ If you're interested in working with Nora, feel free to check out her Fully Booked Spa Done-for-You Facebook Ads program: https://spaandsalonacademy.lpages.co/fb-ads-join-2019-may/ Hi there, I talk to many spa owners and they often they me that they have no problem getting bookings for their lower priced services, like waxing, basic facials and so on… …but when it comes to selling their more expensive services, such as microblading, hydrafacial, laser hair removal, various skin tightening treatments, body contouring…they are having a hard time, especially if they want to get new clients for these services. I've run many Facebook campaigns promoting these premium services, so in this episode, I'm sharing my strategies with you: First of all, most people will not book these premium services right after seeing your ad. There are some who do, but 95% won't. They have questions, concerns, they want to think about it etc. I know it sounds like bad news, but it isn't – because there's a way to overcome this challenge.

## Free video training: How I Get 30+ New, Great Quality Spa Clients Every Month- With Facebook Ads : https://spaandsalonacademy.lpages.co/june-video/ If you're interested in working with Nora, feel free to check out her Fully Booked Spa Done-for-You Facebook Ads program: https://spaandsalonacademy.lpages.co/fb-ads-join-2019-may/ Hi there, I talk to many spa owners and they often they me that they have no problem getting bookings for their lower priced services, like waxing, basic facials and so on… …but when it comes to selling their more expensive services, such as microblading, hydrafacial, laser hair removal, various skin tightening treatments, body contouring…they are having a hard time, especially if they want to get new clients for these services. I've run many Facebook campaigns promoting these premium services, so in this episode, I'm sharing my strategies with you: First of all, most people will not book these premium services right after seeing your ad. There are some who do, but 95% won't. They have questions, concerns, they want to think about it etc. I know it sounds like bad news, but it isn't – because there's a way to overcome this challenge.

Links mentioned in the podcast: Facebook Ads Workshop: https://spaandsalonacademy.lpages.co/facebook-ads-workshop-recording/ Fully Booked Spa Done-for-You Facebook Ads: https://spaandsalonacademy.lpages.co/fb-ads-join-2019-may/ Hi, this is Nora here from Spa & Salon Academy. In today's episode, I'm gonna talk about how to compete with cheap spa services and how to charge much more than what other spas charge in your market. I know that pricing is a sensitive subject and when you're not getting as many booking as you'd like, it's easy to jump to the conclusion that maybe your prices are too high, maybe you should give a discount or do a groupon or whatever just to get more clients in the door. But discounting and under-pricing your services will not attract the type of clients that you want. Here's what to do: Cheap clients vs. Quality clients In every market, there are cheap clients who don't value spa services. If they see a 50% off deal, that's what they want. I'm pretty sure you don't want to build a clientele of deal hunters – but if you're promoting on Groupon or advertising cheap deals anywhere else, you'll end up with deal hunters. These bargain shoppers are always looking for deals – so they won't be repeat clients. I talk to dozens of spa owners every week who are applying for my Done-for you FB ads program and they often tell me that they worked with another FB ads agency in the past and they wanted them to give a crazy 50% discount or promote $30 facials and so on. So really cheap deals. But unfortunately, the people who respond to these ads are typically not quality clients. Discounting is shortcut marketing: yes, you can get some bookings, but you won't be able to grow your business with deal hunter clients. It can even backfire because your existing clients who would otherwise pay full price might be booking your discount deal. So the question is…how to attract premium clients? First of all, it's important to understand that marketing is about perceived value. What I mean by this is that you can sell almost anything at any price point, IF the perceived value is greater than the price. So I prefer to increase the perceived value and the positioning of my clients services, rather than offer a discount.

## Links mentioned in the podcast: Facebook Ads Workshop: https://spaandsalonacademy.lpages.co/facebook-ads-workshop-recording/ Fully Booked Spa Done-for-You Facebook Ads: https://spaandsalonacademy.lpages.co/fb-ads-join-2019-may/ Hi, this is Nora here from Spa & Salon Academy. In today's episode, I'm gonna talk about how to compete with cheap spa services and how to charge much more than what other spas charge in your market. I know that pricing is a sensitive subject and when you're not getting as many booking as you'd like, it's easy to jump to the conclusion that maybe your prices are too high, maybe you should give a discount or do a groupon or whatever just to get more clients in the door. But discounting and under-pricing your services will not attract the type of clients that you want. ## Here's what to do: **Cheap clients vs. Quality clients** In every market, there are cheap clients who don't value spa services. If they see a 50% off deal, that's what they want. I'm pretty sure you don't want to build a clientele of deal hunters – but if you're promoting on Groupon or advertising cheap deals anywhere else, you'll end up with deal hunters. These bargain shoppers are always looking for deals – so they won't be repeat clients. I talk to dozens of spa owners every week who are applying for my Done-for you FB ads program and they often tell me that they worked with another FB ads agency in the past and they wanted them to give a crazy 50% discount or promote $30 facials and so on. So really cheap deals. But unfortunately, the people who respond to these ads are typically not quality clients. Discounting is shortcut marketing: yes, you can get some bookings, but you won't be able to grow your business with deal hunter clients. It can even backfire because your existing clients who would otherwise pay full price might be booking your discount deal. So the question is…how to attract premium clients? First of all, it's important to understand that marketing is about perceived value. What I mean by this is that you can sell almost anything at any price point, IF the perceived value is greater than the price. So I prefer to increase the perceived value and the positioning of my clients services, rather than offer a discount.

Hi, what's up everyone! Today is the 4 th of July and finally I'm having a more quiet day to record some podcast episodes as everyone's off. Over the past few weeks, I received many applications for my Fully Booked Spa done-for-you FB ads program so I talked to many spa owners. And there was a recurring theme: these spa owners worked with a marketing agency before and they were advised to heavily discount their services, like 50% off or even more. And yes, it works to get bookings, but these people are very likely to be deal hunters – so they won't re- book at full price. So discounting is not a good way to build a repeat, loyal clientele. And of course no business owners likes to discount their services! So what to do instead?

Hi, what's up everyone! Today is the 4 th of July and finally I'm having a more quiet day to record some podcast episodes as everyone's off. Over the past few weeks, I received many applications for my Fully Booked Spa done-for-you FB ads program so I talked to many spa owners. And there was a recurring theme: these spa owners worked with a marketing agency before and they were advised to heavily discount their services, like 50% off or even more. And yes, it works to get bookings, but these people are very likely to be deal hunters – so they won't re- book at full price. So discounting is not a good way to build a repeat, loyal clientele. And of course no business owners likes to discount their services! So what to do instead?

Free video training: How I Get 30+ New, Great Quality Spa Clients Every Month- With Facebook Ads : https://spaandsalonacademy.lpages.co/june-video/ If you’re interested in working with Nora, feel free to check out her Fully Booked Spa Done-for-You Facebook Ads program: https://spaandsalonacademy.lpages.co/fb-ads-join-2019-may/ Hi there, I talk to many spa owners and they often they me that they have no problem getting bookings for their lower priced services, like waxing, basic facials and so on… …but when it comes to selling their more expensive services, such as microblading, hydrafacial, laser hair removal, various skin tightening treatments, body contouring…they are having a hard time, especially if they want to get new clients for these services. I’ve run many Facebook campaigns promoting these premium services, so in this episode, I’m sharing my strategies with you: First of all, most people will not book these premium services right after seeing your ad. There are some who do, but 95% won’t. They have questions, concerns, they want to think about it etc. I know it sounds like bad news, but it isn’t – because there’s a way to overcome this challenge.

Links mentioned in the podcast: Facebook Ads Workshop: https://spaandsalonacademy.lpages.co/facebook-ads-workshop-recording/ Fully Booked Spa Done-for-You Facebook Ads: https://spaandsalonacademy.lpages.co/fb-ads-join-2019-may/ Hi, this is Nora here from Spa & Salon Academy. In today’s episode, I’m gonna talk about how to compete with cheap spa services and how to charge much more than what other spas charge in your market. I know that pricing is a sensitive subject and when you’re not getting as many booking as you’d like, it’s easy to jump to the conclusion that maybe your prices are too high, maybe you should give a discount or do a groupon or whatever just to get more clients in the door. But discounting and under-pricing your services will not attract the type of clients that you want. Here’s what to do: Cheap clients vs. Quality clients In every market, there are cheap clients who don’t value spa services. If they see a 50% off deal, that’s what they want. I’m pretty sure you don’t want to build a clientele of deal hunters – but if you’re promoting on Groupon or advertising cheap deals anywhere else, you’ll end up with deal hunters. These bargain shoppers are always looking for deals – so they won’t be repeat clients. I talk to dozens of spa owners every week who are applying for my Done-for you FB ads program and they often tell me that they worked with another FB ads agency in the past and they wanted them to give a crazy 50% discount or promote $30 facials and so on. So really cheap deals. But unfortunately, the people who respond to these ads are typically not quality clients. Discounting is shortcut marketing: yes, you can get some bookings, but you won’t be able to grow your business with deal hunter clients. It can even backfire because your existing clients who would otherwise pay full price might be booking your discount deal. So the question is…how to attract premium clients? First of all, it’s important to understand that marketing is about perceived value. What I mean by this is that you can sell almost anything at any price point, IF the perceived value is greater than the price. So I prefer to increase the perceived value and the positioning of my clients services, rather than offer a discount.

Hi, what’s up everyone! Today is the 4 th of July and finally I’m having a more quiet day to record some podcast episodes as everyone’s off. Over the past few weeks, I received many applications for my Fully Booked Spa done-for-you FB ads program so I talked to many spa owners. And there was a recurring theme: these spa owners worked with a marketing agency before and they were advised to heavily discount their services, like 50% off or even more. And yes, it works to get bookings, but these people are very likely to be deal hunters – so they won’t re- book at full price. So discounting is not a good way to build a repeat, loyal clientele. And of course no business owners likes to discount their services! So what to do instead?