Supply chains: Smart cars - for iPad/Mac/PC

Supply chains: Smart cars - for iPad/Mac/PC

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What happens when you bring the best of two famous brands together? What sorts of innovations can emerge, and how is a brand image created for the new product? The Smart car came about as a result of a collaboration between car manufacturer Mercedes-Benz and Swatch, the Swiss watch maker. This album…

The Open University

  • Dec 4, 2009 LATEST EPISODE
  • infrequent NEW EPISODES
  • 6m AVG DURATION
  • 10 EPISODES


Latest episodes from Supply chains: Smart cars - for iPad/Mac/PC

Supply chains: Smart cars

Play Episode Listen Later Dec 4, 2009 1:05


A short introduction to this album

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Transcript -- Supply chains: Smart cars

Play Episode Listen Later Dec 4, 2009


Transcript -- A short introduction to this album

lifestyle village partners automatic eco-friendly cc locations engine components vehicle dealership
Smart thinking

Play Episode Listen Later Dec 4, 2009 6:37


Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

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Transcript -- Smart thinking

Play Episode Listen Later Dec 4, 2009


Transcript -- Introducing the funky customisable Smart car, the result of a partnership between Mercedes and Swatch watches

smart recycle retro swap swatch transcript introducing fuel-efficient
Smartville

Play Episode Listen Later Dec 4, 2009 8:37


How the innovations continue at Smart's factory, and how the brand image is built

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Transcript -- Smartville

Play Episode Listen Later Dec 4, 2009


Transcript -- How the innovations continue at Smart's factory, and how the brand image is built

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Behind the brand

Play Episode Listen Later Dec 4, 2009 11:47


The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers

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Transcript -- Behind the brand

Play Episode Listen Later Dec 4, 2009


Transcript -- The radical re-thinking of the car assembly process and its supply chain, along with 12 on site component suppliers

sales services functions modularity manufacturers end-of-life disassembly on-site
Innovating the aftermarket

Play Episode Listen Later Dec 4, 2009 3:15


The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values

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Transcript -- Innovating the aftermarket

Play Episode Listen Later Dec 4, 2009


Transcript -- The servicing and selling of Smart cars to customers is also revolutionised, combining the best of Swatch and Mercedes' brand values

electronic smart tests computer swatch diagnostic logbook

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