The Social Toolkit - by Social Fresh

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The Social Toolkit Podcast breathes new life into your social media marketing by focusing on the tools and tactics that improve your process. The tools you use as a digital marketer are a sneak peak into your process. The Social Toolkit podcast focuses on


    • Feb 4, 2020 LATEST EPISODE
    • infrequent NEW EPISODES
    • 40m AVG DURATION
    • 4 EPISODES


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    Latest episodes from The Social Toolkit - by Social Fresh

    Social Data Surprises: White Croc's and Super Bowl Spots, with Bob Gearing - Socialbakers

    Play Episode Listen Later Feb 4, 2020 45:44


    Jason interviews Bob Gearing, Global Head of Enterprise Solutions at Socialbakers. Discussions include: - Instagram review of content for Croc's - Instagram carousel posts and product shots - Social listening insights, finding surprises in the data - How to use data for influencer marketing - Understanding sentiment analysis - Super Bowl integrated campaign insights

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    The Ultimate Social Media Tools List, with Sarah Evans - Sevans Strategy

    Play Episode Listen Later Jan 28, 2020 24:50


    Jason interviews Sarah Evans, Founder and CEO of Sevans Strategy. Sarah always has a massive library of digital tools and how to use them. Listen in for her current recommendations and tips.

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    Content that makes them slow smile, with Jason Maldonado - Mailchimp

    Play Episode Listen Later Sep 25, 2019 42:04


    Jason interviews Jason Maldonado, Senior Manager of Social Media at Mailchimp. Discussions include: - Mailchimp brand voice - Animated GIF library - Meltwater listening - Custom Google Sheets for content planning - Advanced Twitter search, for listening - Brand Art

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    I give you permission to make shorter videos, with Tina Starkey - CMO of Stop Soldier Suicide

    Play Episode Listen Later Sep 17, 2019 47:30


    Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include: - Making less, higher quality content - Tack, a UGC software solution - Facebook content that works in the mobile feed - Giving people permission to make shorter videos (our brains process this stuff really fast) - Having a captions strategy - The state of nonprofit fundraising in social - Good United, support software for organic fundraisers on Facebook that contacts supporters through Messenger - Fundraising through Instagram stories - Make em laugh, make em cry, ask them for money.

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