Podcasts about Meltwater

Send us a textIn this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in to learn more!Our Guest:Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-time insights.Five things you'll learn from this episode:1. What media intelligence is and how it strengthens PR strategy2. How to turn media monitoring into measurable business insights3. Why PR professionals must embrace data-driven storytelling4. Which metrics matter most when evaluating earned media coverage5. How Meltwater is evolving its tools to meet the needs of modern communicatorsQuotables“Media intelligence helps you move from reporting what happened to influencing what happens next.” — @ChrisHackney“PR needs to speak the language of the boardroom. That means data, context, and outcomes.” — @ChrisHackney“The goal isn't more coverage — it's the right coverage that moves the needle.” — @ChrisHackney“You can't manage what you don't measure. And that includes reputation.” — @JasonMudd9“Media monitoring tools have evolved. It's time PR pros evolved with them.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Chris HackneyOur episode guest is Meltwater's Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.Chris has a deep understanding of the evolving PR landscape and the growing need for measurement and accountability in earned media. He frequently works with clients to strengthen their media intelligence capabilities and align communications with business outcomes. His insights help brands better understand their reputations, competitive positioning, and media performance in a fast-moving digital environment.Guest's contact info and resources:Chris Hackney on LinkedInMeltwater website10 steps to prepare your company for crisisAdditional Resources:Understanding the differences of PR monitoring, measurement, and evaluationSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

This week's episode covers the question many PR pros are frequently asked by clients: how can we measure the impact of our work? Here to answer is Dino Delic, Strategic Customer Advisor at Meltwater, a platform we're all familiar with. 

Norge kan tiltrekke seg all den kompetansen og talentene vi trenger, om vi går sammen for å gjøre det, mener Jørn Lyseggen. Meltwater-gründeren tok med seg selskapet fra Tjuvholmen til San Francisco og omsetter for fem milliarder kroner. Hør Lyseggens tanker om en visjon for Norge, i denne samtalen med Håkon Haugli og Kjetil Svorkmo Bergmann. Synes du Innopodden låter annerledes enn tidligere? Det stemmer, vi har fornyet lydbildet.Tekstversjon av Innopodden finner du her. Hosted on Acast. See acast.com/privacy for more information.

This week on the pod, Erin Escobedo talks about Meltwater, her game about the aftermath of a devastating nuclear war. It was originally published by Hollandspiele, but a new edition is coming out through Capstone. We also discuss fighting games! Keep the Faith campaign: https://www.backerkit.com/call_to_action/ffdefab3-adb6-48aa-8335-797e720c58a1/landing Beyond Solitaire is proudly sponsored by Central Michigan University's Center for Learning Through Games and Simulations, where learning can be both playful and compelling. Check them out here: https://www.cmich.edu/academics/colleges/liberal-arts-social-sciences/centers-institutes/center-for-learning-through-games-and-simulationsCheck out CMU's game offerings here: https://cmichpress.com/shop/Sign up for an online game design class here: https://www.cmich.edu/academics/colleges/liberal-arts-social-sciences/centers-institutes/center-for-learning-through-games-and-simulations/certificate-in-applied-game-designAll episodes of my podcast are available here: https://beyondsolitaire.buzzsprout.com/Beyond Solitaire Merch: https://sirmeeple.com/collections/beyond-solitaireEnjoy my work? Consider supporting me on Patreon at https://www.patreon.com/beyondsolitaire or getting me a "coffee" on Ko-fi! https://ko-fi.com/beyondsolitaireContact Me: Email: beyondsolitaire at gmail.comTwitter: @beyondsolitaireInstagram: @beyondsolitaireFacebook: www.facebook.com/beyondsolitaireWebsite: www.beyondsolitaire.net

This story is written by Joanne van Beek for Het Rode Oor 2020. Het Rode Oor (The Red Ear) is the annual erotic writing contest in the Low Countries, curated by the Flemish-Dutch House deBuren in collaboration with Company New Heroes, Hard//hoofd, ILFU and the Writer's Guide (to the Galaxy). This story is translated by Liz Waters.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features an interview with Jenny Force, VP of Global Demand Generation at Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company's first big summit, as well as the work they have done to automate their inbound process to maximize each MQL.Key Takeaways:Launching a new big initiative and then proving ROI to the executive team requires careful positioning and careful measurement against KPIs.Automating the process for inbound leads through tech removes manual human intervention and puts the sellers into positions where they can do their job at a more impactful level.Imbuing campaigns with humor, while a little scary, can cause a big lift in engagement.Quote: We've been really investing and not just spending more money to get more MQLs. It's making, not to sound cliche, but every MQL count. It's about automating the process. Here at Meltwater, we're a 20-year-old company, we're very sales-centric and there's a lot of energy that used to be put behind outbound. So, it was changing the narrative around inbound. Until we totally make this change as a business where everyone in the business is shouting to get an inbound lead and are super excited about it, it's how can I get every single lead responded to in under an hour without any delays? And it's been a bit of a journey to put the right tech in place to automate those processes that we can, take out that manual human intervention and then put the sellers into the business so they can actually sell. So, I've got some tech around instant meeting scheduling, self-serve demos, a conversational email that we've put in. And honestly, I feel like that has already had such an impact on our conversion rates. I wouldn't get rid of it.Episode Timestamps: *(06:03) The Trust Tree: Improving inbound efficiency and increasing deal velocity*(14:32) The Playbook: Launching a summit and investing in automation *(45:53) The Dust Up: Changing inbound KPIs to get a seat at the table *(49:30) Quick Hits: Jenny's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jenny on LinkedInLearn more about MeltwaterLearn more about Caspian Studios

Das Zollchaos geht weiter und die Verlage rüsten sich für Konsequenzen. Außerdem in unserem wöchentlichen News-Update: "Meltwater" führt uns in die überflutete Postapokalypse, diverse Neuankündigungen von Frosted und eine neue "Sea Salt & Paper"-Erweiterung.

Arriva Digital 2024, il report con tutti i dati del mondo digitale di Meltwater ed è di nuovo il momento di analizzarli per capire come si sta evolvendo il nostro uso di internet e dei social.#InsalataMistaPodcast Leggi la puntata su Insalata Mista: https://www.insalatamista.blogPer supportarmi: lascia una recensione su Spotify o Apple Podcast, oppure condividi la newsletter o questo podcast!-----------Iscriviti gratuitamente a Insalata Mista, la newsletter di tecnologia, intrattenimento e attualità da cui questo podcast prende spunto.Iscrivi subito qui

Épisode 1239 : Les réseaux sociaux sont en constante évolution et pour les entreprises c'est un chantier sans fin, alors où en sommes nous en ce début 2025 ? Quels sont les enjeux pour les entreprises ? Quels sont les grands défis pour les marques et quels moyens sont-elles prêts à développer ? Les budgets sont-ils à la hausse ? En gros : Les réseaux sont-ils encore stratégiques pour les entreprises ?Une étude réalisée par MeltWater en Décembre 2024 tente de répondre à ces questions. Meltwater c'est un outil d'écoute de bruit en ligne.L'objectif principal de cette étude est de fournir une analyse approfondie des pratiques, tendances et priorités des entreprises en matière de réseaux sociaux.Ce baromètre s'appuie sur un échantillon de plus de 400 entreprises basée en Europe, au Moyen-Orient et en Afrique (EMEA).Elle inclue des acteurs B2B, B2C et aussi des agences.—78 % des entreprises considèrent les réseaux sociaux comme plus stratégiques en 2025 qu'en 2024Une priorité massive pour la notoriété de marque—Un rôle stratégique, mais trop peu de moyen pour les ambitionsPremière enseignement : l'internalisation d'experts social media au coeur des entreprises est en stagnation.C'est intéressant parce que parallèlement, en Europe il y a une culture forte de l'internalisation social media.70 % des entreprises EMEA gèrent leurs réseaux sociaux entièrement en interne. C'est beaucoup plus que pour les US ou l'intervention d'agence est nettement plus répandu.Lorsque il y a outsourcing, il concerne principalement : La production de contenu (38 %) et la production vidéo (35 %).Pour les entreprises, le Social Media en 2025, c'est surtout un défi structurel lié au manque de ressources !C'est simple. C'est plus stratégique qu'en 2025 et pourtant les budgets stagnent voir diminuent.Pour les entreprises il y a 2 préoccupations majeures : - Comment soutenir la production de contenu vidéo avec mon budget ? (38%) Et comment ne pas voir mes équipes internes exploser face à la charge de travail ? (37%)Le publicitaire SMA progresse modestementEn 2025, le paid social reste essentiel mais sous-utilisé en Europe.75 % des entreprises EMEA l'adoptent, contre 85 % aux États-Unis.Les budgets sont globalement stables, même si 35 % des entreprises prévoient de les augmenter légèrement.Les formats statiques sont préférés (78 %), devant la vidéo (70 %), en raison de contraintes budgétaires.Un rôle stratégique mais des marges de progressionLes réseaux sociaux restent un pilier incontournable. Ils permettent de renforcer la notoriété et l'engagement. Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

  Join Sarah as she forecasts marketing trends for 2025 and how those trends apply to insurance agents like you!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 5 Things from the CMS 2026 MA and Part D Proposed Rule: https://pod.fo/e/28c9d2   How Ask Integrity Can Streamline Your Medicare Sales Appointments: https://pod.fo/e/27a354   Instagram Basics for Insurance Agents: https://pod.fo/e/28803f    References: Jantsch, John. “ 5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead).” Ducttapemarketing.Com, Duct Tape Marketing, 4 Dec. 2024, https://ducttapemarketing.com/2025-marketing-trends-how-to-stay-ahead/.   Chaffey, Dave. “10 Actionable Digital Marketing Trends for 2025.” Smartinsights.Com, Smart Insights, 11 Dec. 2024, https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/.   Rand, Stephanie. “10 Key Marketing Trends for the US in 2025.” Askattest.Com, Attest, 30 Oct. 2024, https://www.askattest.com/blog/articles/marketing-trends.   Dionne, Jazmyn. “12 Digital Marketing Trends to Look Out For in 2025.” Hiilite.Com, Hiilite Web Design + Marketing + SEO, 27 Nov. 2024, https://hiilite.com/12-digital-marketing-trends-to-look-out-for-in-2025/.   Howarth, Josh. “13 Top Marketing Trends (2024 & 2025).” Explodingtopics.Com, Exploding Topics, 11 June 2024, https://explodingtopics.com/blog/marketing-trends.   Stahl, Stephanie. “40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025.” Contentmarketinginstitute.Com, Content Marketing Institute, 4 Dec. 2024, https://contentmarketinginstitute.com/articles/trends-content-marketing/.   “2025 Marketing Trends to Watch Out For: Part 1.” Northbeam Blog, Northbeam, 17 July 2024, https://www.northbeam.io/post/2025-marketing-trends-to-watch-out-for-part-1.   Early, Morgan. “2025 Marketing Trends.” Fullcircleinsights.Com, Full Circle Insights, 6 Dec. 2024, https://fullcircleinsights.com/blog/2025-marketing-trends/.   Bevel, Christopher. “2025 Outlook: 10 Media and Marketing Trends to Watch.” Amapittsburgh.Org, American Marketing Association Pittsburgh, 19 Oct. 2024, https://amapittsburgh.org/blog/2025-outlook-10-media-and-marketing-trends-to-watch/.   Bansal, Deepak. “Digital Marketing Trends for 2025 and Beyond.” Forbes, Forbes Magazine, 13 Nov. 2024, https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/.   “Digital Marketing Trends for 2025: Content Strategy.” Spinutech.Com, Spinutech, 26 Nov. 2024, https://www.spinutech.com/digital-marketing/content/strategy/digital-marketing-trends-for-2025-content-strategy/.   Perry, Hanif. “Four Trends to Feed 2025 Marketing Planning.” Prophet.Com, Prophet Brand Strategy, 2 Dec. 2024, https://prophet.com/2024/08/four-trends-to-feed-2025-marketing-planning/.   Schultz, Mike. “How Many Touches Does It Take to Make a Sale?” Rainsalestraining.Com, RAIN Group Sales Training, 19 Dec. 2023, https://www.rainsalestraining.com/blog/how-many-touches-does-it-take-to-make-a-sale.  Krafft, Natalie. “Marketing in 2025: Six Key Trends That Will Drive the Future.” Oppizi.Com, Oppizi, 17 Oct. 2024, https://www.oppizi.com/blog/marketing-trends/marketing-in-2025-five-key-trends-that-will-drive-the-future/.   “Marketing Trends 2025.” Kantar.Com, Kantar, https://www.kantar.com/campaigns/marketing-trends. Accessed 12 Dec. 2024.   “Marketing Trends 2025: 13 Trends to Help You Power Through.” Mediatool.Com, Mediatool, 12 Nov. 2024, https://mediatool.com/blog/marketing-trends-2025.   Yakuel, Pini. “Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive.” Optimove.Com, Optimove, 25 Nov. 2024, https://www.optimove.com/blog/marketing-trends-2025-top-predictions.   “Ready for 2025? The Marketing Trends That Could Change Everything.” Obaninternational.Com, Oban International, 29 Oct. 2024, https://obaninternational.com/blog/the-marketing-trends-set-to-rule-2025/.   Concannon, Lance. “The Biggest Marketing Trends for 2025.” Meltwater, Meltwater, 22 Nov. 2024, https://www.meltwater.com/en/blog/marketing-trends-2025.   “The Top Digital Marketing Trends You Need to Know for 2025.” Abstraktmg.Com, Abstrakt Marketing Group, 29 Oct. 2024, https://www.abstraktmg.com/digital-marketing-trends/.   Phil, Wilson. “Top 2025 Digital Marketing Trends: AI, MMM, and More.” Thinkwithgoogle.Com, Google, Dec. 2024, https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2025/.   Treanor, Tom. “What Is First-Party Data? How To Build a First-Party Data Strategy.” Cdp.Com, The Customer Data Platform Resource, https://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/. Accessed 12 Dec. 2024.   Yakuel, Pini. “Zero-Party Data, Infinite Potential: Marketing Trends to Watch in 2025.” CMSWire.Com, CMSWire, 10 Dec. 2024, https://www.cmswire.com/digital-marketing/zero-party-data-infinite-potential-marketing-trends-to-watch-in-2025/.   “Zero Party Data vs First, Second & Third Party Data Explained.” Usercentrics.Com, Usercentrics, 1 Nov. 2024, https://usercentrics.com/knowledge-hub/zero-first-and-third-party-data/.      Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance       Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel    Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/  Not affiliated with or endorsed by Medicare or any government agency. 

No Brasil, o impacto das redes sociais é simplesmente avassalador e impactante do ponto de vista do usuário.Segundo o relatório "Digital 2024", produzido pela We Are Social e Meltwater, os brasileiros passam, em média, impressionantes 9 horas e 13 minutos por dia conectados à internet, com 3 horas e 37 minutos dedicadas exclusivamente às redes sociais. Para falar sobre esse assunto eu recebo hoje aqui no Podcast Canaltech o Antonio Gelfusa Júnior, especialista em redes sociais. E mais: Mignow lança programa de trainee para formar talentos em tech; Realme lança novo celular com "ligações gratuitas"; entenda como funciona; Brasileiros não confiam em bets e querem regulamentação forte, mostra pesquisa; WhatsApp ganha botão de Pix para facilitar transferências; veja como usar; Dell abre 500 vagas para cursos online grátis para área de tech. Receba notícias do Canaltech no WhatsApp Entre nas redes sociais do Canaltech buscando por @Canaltech nelas todas Entre em contato pelo nosso e-mail: podcast@canaltech.com.br Entre no Canaltech Ofertas Acesse a newsletter do Canaltech Este episódio foi roteirizado e apresentado por Gustavo Minari. O programa também contou com reportagens de Clara Pitanga, Emanuele Almeida e Bruno De Blasi. Edição por Natália Improta. A trilha sonora é uma criação de Guilherme Zomer e a capa deste programa é feita por Erick Teixeira.See omnystudio.com/listener for privacy information.

Tim answers the call for comment and Peter Dutton (pictured) releases costs for nuclear power. "‘Farcical': PM rubbishes Dutton's nuclear plan"; "The Coalition reveals the cost of its nuclear power plan – but the devil is in the missing detail"; "Malaysia, Thailand brace for more rains after floods kill more than 30"; "Australia sweats through hottest spring on record as temperatures soar 2.5C above pre-industrial levels"; "Monday predicted to hit record high temperatures"; "How the world gave up on 1.5 degrees"; "Miguel bought a car. Then there was a $2000 cost to charge it"; "We've entered the era of gutless government"; "Why is everyone talking about nuclear energy?"; "Millions fewer Australians to drive electric cars or have rooftop solar under Dutton's vision"; "The very big assumption Peter Dutton's nuclear plan makes"; "Rare glimpse at stunning reef beside Woodside's gas-drilling ambitions"; "Dutton abandons Liberal principles in nuclear energy pitch"; "‘Amazon of the Seas' Threatened by Oil and Gas Developments"; "Big Oil Is Urging Trump Not to Pull Out of the Paris Accord"; "China holds the world's climate future in its hands"; "How good! Victoria is set to gain three new massive national parks soon"; "VIDEO: Around 100 protesters rally against a proposed gas import terminal": "Britain leads the world in cracking down on climate activism, study finds"; "Rare glimpse at stunning reef beside Woodside's gas-drilling ambitions"; "Miguel bought a car. Then there was a $2000 cost to charge it"; "Energy generators poke holes in Dutton's nuclear plan as questions over costings pile up"; "Grattan on Friday: Dutton's nuclear policy would have coal-fired power stations operating for a lot longer"; "Never mind that the Coalition's nuclear proposal is a fantasy – it doesn't even claim to reduce power bills"; "Ed Miliband pledges ‘most ambitious reforms to UK energy system in generations'"; "EPA will grant California the right to ban sales of new gas cars by 2035"; "How to stay safe in the heat"; "Global EV sales surge in November - here's how China is driving momentum"; "California conservation efforts have raised Lake Mead by 16-feet in two years, regulators say"; "Arctic Tundra Goes From Carbon Sink to Carbon Source for the First Time in Millennia: NOAA Report"; "Millions fewer Australians to drive electric cars or have rooftop solar under Dutton's vision"; "Queensland environment minister stands by ‘scepticism' about human-induced climate change"; "Share the nuclear free Australia petition with loved ones";' "Meltwater from Greenland and the Arctic is weakening ocean circulation, speeding up warming down south"; "Environmental-Political Collapse Accelerates"; "Excerpt: Multisolving: Creating Systems Change in a Fractured World by Elizabeth Sawin"; "Murder, mayhem, and minerals: The price of the renewable energy revolution"; "Are solar farms destroyed during storms? Experts debunk the myth that panels can't handle the wind"; "Mission rewilding: Scotland and Wales are trailblazing Europe's nature restoration"; "Climate change's more than €550 billion price tag is pushing up insurance costs, report says"; "Clear skies over the Atlantic: Is climate change to blame for the alarming absence of clouds?"; "That's not cricket: Dutton nukes CSIRO's probity"; "The Postal Service's electric mail trucks are way behind schedule"; "US supreme court hears oil railway case with environmental protections at stake"; "I regret none of the climate policies we pushed in Ireland. But we underestimated the backlash"; "'It sounded like a war': How an ordinary December turned 'Armageddon' for these Aussies"; "

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Revenue Insights Podcast, Graham Smith speaks with Sean Murray, Senior Director of Sales and Sales Development at LeadIQ. In this episode, Sean shares his journey to tech sales, discusses his approach to building high-performing SDR teams, and explains why quality outreach trumps quantity in today's sales landscape. Sean Murray is Senior Director of Sales and Sales Development at LeadIQ, a pipeline generation platform focused on delivering high-quality contact data. With over a decade of experience across various sales roles, Sean has transformed LeadIQ's sales development approach from a volume-based to a quality-focused strategy. Before LeadIQ, Sean held positions at Salesforce, Conga, and Meltwater.

I det här avsnittet har jag med mig Sophie Hedestad som är på en spännande resa inom entreprenörskap. Hon har tillsammans med Robert och Matilda startat NOQX som är ett Saas bolag som jobbar med målstyrning mot företag där hon är VD och grundare. Sophie har tidigare jobbat som marknadschef på Netigate och Melwater. I det här avsnittet pratar vi om resan som Sophie gör med NOQX. Hur hon vågade gå som trygg anställd till att bli entreprenör. Om hennes erfarenheter och lärdomar som chef från Netigate och Meltwater. Hur det har varit att balansera familjelivet och arbetslivet sen Sophie har fått barn. Vi pratar om reflektion och hur Sophie jobbar med det i vardagen. Det här är ett spännande avsnitt om entreprenörskap, ledarskap och personlig utveckling.

In this week's episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists.  First, your favorite hosts discuss an article fromThe Sword and the Script, about recent changes in print media monitoring and sentiment analysis. In this segment, April and Laura discuss Burrelles' decision to retire its print monitoring services, PRophet's integration of new Google AI models, and Meltwater's newest AI features. In the “What's Up on Reddit?” segment, April and Laura read a post from one user who is lamenting the decline of dedicated beat reporters at many publications, in favor of employing generalists as news organizations continue to downsize. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries.  Read the PR  News of the Week here: https://www.swordandthescript.com/2024/07/farewell-burrelles-pr-tech-sum-56/ Read this week's Reddit post here: https://www.reddit.com/r/PublicRelations/comments/1enn00s/as_a_midish_level_pr_professional_working_in/  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Visit the TR website here. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

Send us a textInside this ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Briana Evans (Head of Global Enterprise Marketing and ABM) about their move from ABM to ABX,  During the conversation, they discussed:1. How ABM is not about marketing ownership of accounts -- and it's not about marketing supporting sales. It's a cross functional GTM strategy that stretches across the entire GTM, where all teams are an equal partner in driving account-based revenue growth.2. How GTM teams should create a cohesive account experience and how teams should unify where they are one company, one team. They share how "one company, one team"  should be represented every time teams show up and engage with future and existing customers. 3. How we should be nurturing from a leadership, sales, marketing, customer success and product perspective. 4. The 3 key pillars of Meltwater's ABX program.5. How Meltwater is taking an account-based GTM approach to ABM integrating 1: many, 1: few and 1:1 vs. just using ABM as a tiering, segmentation and prioritization strategy. 6. The role that 6sense and intent data should play, 

Welcome back to another episode of The A100 Podcast! In this week's episode, Colleen Gallagher concludes our special three-part series on AI in PR with an insightful solo cast. Today, we explore two critical areas where AI can enhance your PR efforts: crisis management and influencer identification and engagement. These topics are part of the five areas we cover in our newly released AI ebook, "Five Ways to Use AI in Your Association's PR Efforts." Email cgallagher@onwrdupwrd.com to get your copy or download it here: https://onwrdupwrd.com/ebook-5-ways-to-use-ai-in-your-pr-efforts/  Key Highlights: Crisis Management with AI: Early Warning System: Learn how AI-powered tools like Meltwater or Brandwatch can monitor and analyze data to provide real-time sentiment tracking, allowing you to be proactive when a crisis is unfolding. Developing a Crisis Management Strategy: Discover how AI can help draft a preliminary crisis response plan, analyze historical data and suggest effective strategies based on past crises. Combating Disinformation: Explore tools like Truepic or Deepware that can verify the authenticity of images and videos to help counter disinformation and deep fakes. Influencer Identification and Engagement with AI: Identifying the Right Influencers: Understand how AI can analyze content across various platforms to find influencers whose values and audiences align with your organization. Tools like Traackr and Klear can assist in this process. Crafting Targeted Outreach: See how AI can review influencers' past content to help draft personalized outreach messages and suggest the best times and platforms to engage with them. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Resources: Check out our website at onwrdupwrd.com in the coming weeks for a new toolkit on using AI in PR or to sign up for our upcoming workshops. More to come soon on this! Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

  You asked, and we answered! Join Tina and Sarah as they share expert advice, statistics, and strategies for creating a successful business TikTok.   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: Affinity Partnerships for Insurance Agents: https://ritterim.com/blog/affinity-partnerships-for-insurance-agents/ Agent's Guide to Video Communication Resources: https://link.chtbl.com/ASG596 Apps for Social Media Marketing: https://link.chtbl.com/ASGA52 Best Free Writing & Grammar Apps: https://link.chtbl.com/ASGA58 Best Practices for Video Calls: https://link.chtbl.com/ASG597 How to Recruit Agents to Your Downline in 2024: https://link.chtbl.com/ASG588 Interview: Tips for Hiring & Building an Insurance Agency: https://ritterim.com/blog/interview-tips-for-hiring-and-building-an-insurance-agency/   FREE eBooks & Guides: A Quick Guide to Cross-Selling Ancillary Insurance with Medicare Products: https://ritterim.com/selling-ancillary-with-medicare/ Social Media Marketing for Insurance Agents: https://ritterim.com/social-media-ebook/ The Complete Guide on How to Sell Final Expense Insurance: https://ritterim.com/final-expense-ebook/ The Complete Guide to Selling Affordable Care Act Insurance Plans: https://ritterim.com/aca-ebook/ The Insurance Agent's Guide to Establishing Successful Affinity Partnerships: https://ritterim.com/blog/interview-tips-for-hiring-and-building-an-insurance-agency/   References: 4 TikTok Analytic Tools That Do the Math for You: https://blog.hootsuite.com/tiktok-analytics/ 7 Top Tips for Making TikTok Videos: https://www.tiktok.com/business/library/Top_Tips_One_Pager_SMB.pdf About TikTok Business Account: https://ads.tiktok.com/help/article/tiktok-business-account Americans' Social Media Use: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ Digital Global Overview Report 2024 Meltwater: https://www.slideshare.net/slideshow/2024digital-global-overview-report-2024-meltwaterpdf/267675960 How to win at TikTok ads in 2024: https://sproutsocial.com/insights/tiktok-ads/ Introducing Video Schedular: Now You can plan TikToks in advance! https://www.tiktok.com/business/en-US/blog/introducing-video-scheduler-now-you-can-plan-tiktoks-in-advance Social Media Fact Sheet: https://www.pewresearch.org/internet/fact-sheet/social-media/ The 2024 Guide to TikTok Marketing: Tips, Examples, & Tools: https://blog.hootsuite.com/tiktok-marketing/ TikTok marketing: The complete guide for brands in 2024: https://sproutsocial.com/insights/tiktok-marketing/ TikTok Tutorial Series: TikTok Analytics: https://newsroom.tiktok.com/en-us/product-tutorial-tiktok-analytics TikTok User Age, Gender, & Demographics 2024: https://explodingtopics.com/blog/tiktok-demographics Types of TikTok and TikTok for Business Accounts: https://ads.tiktok.com/help/article/tiktok-and-tiktok-business-account-types?lang=en   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X (fka) Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

Previously Tim has held a number of roles with Meltwater: Area Director, Managing Director Australia, Senior Client Success Manager Australia, Sales Manager Australia, Sales Consultant Australia.  Prior to Meltwater, he was a journalist with the Herald Sun in Melbourne.

This episode is extra special because I was lucky enough to interview THE AJ Bruno, Founder and CEO of QuotaPath. AJ wears many hats—he's a limited partner, podcast host, serial entrepreneur, commercial pilot, dad, and much more!AJ delves into the personal aspects of his life, including his upbringing in Pittsburgh, where his father's entrepreneurial spirit and career as a commercial pilot heavily influenced him. AJ recounts his early experiences in acting and entrepreneurship, which laid the foundation for his later ventures. AJ's first business was called Control the Buzz, a website where users could post messages for a fee, inspired by the Million Dollar Homepage concept. Despite its short-lived success, the experience taught him valuable lessons about focus and monetization. This early venture paved the way for his sales career at Meltwater, where he honed his skills and leadership abilities. AJ credits a transformative experience at a Tony Robbins seminar for inspiring him to pursue his entrepreneurial dreams with renewed vigor. This event helped him overcome limiting beliefs and set him on the path to founding TrendKite, his next significant business venture.AJ reflects on the parallels between being a pilot and an entrepreneur. Both roles require meticulous attention to detail, constant monitoring of various systems, and the ability to handle multiple responsibilities simultaneously. AJ shares how his passion for flying helps him clear his mind and draw connections to his business life. He also discusses the challenges and rewards of balancing his love for aviation with his responsibilities as a CEO and family man, highlighting the importance of learning and growing continuously in both personal and professional aspects.Discover the heart and hustle behind AJ Bruno's entrepreneurial ventures as he imparts wisdom and inspiration in this engaging episode of The First Customer!Guest Info:QuotaPathhttps://www.quotapath.com/demo/AJ Bruno's LinkedInhttps://www.linkedin.com/in/ajbruno3/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

Meet the guest on the latest edition of The PR Week podcast: John Box, CEO of Meltwater. He talks about how his company has evolved from a news monitoring platform to one that keeps an eye on social media activity across many platforms for agencies, clients, the government sector — and even the Vatican. Plus, the biggest marketing and communications news of the week, including Omnicom Group's Q1 results, John Deere's campaign to become a cultural brand for young consumers and the best and most noteworthy 4/20 campaigns.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

We run down and Round Up some deep stories about Canada and elsewhere. Where is the analysis from the independent media on the RCMP report? What about the CSIS report talked about in the MSM? What outside company is Canada using to track and analyze our social media and online activity?   What is the bank saying about Canada's productivity? How about small businesses and the carbon tax? What is open banking? What happened at the Calgary council meeting about blanket Re-Zoning?   In the last part we get into the weird esoteric and numerological aspects of the bridge collapse. And we talk about Dr. Makis's Substack on SIDS, and MAID. And speaking of that, what did Attali say about euthanasia, the global population, controlling people and how to cull us?    To gain access to the second half of show and our Plus feed for audio and podcast please clink the link http://www.grimericaoutlawed.ca/support.   For second half of video (when applicable and audio) go to our Substack and Subscribe. https://grimericaoutlawed.substack.com/ or to our Locals  https://grimericaoutlawed.locals.com/ or Rokfin www.Rokfin.com/Grimerica Patreon https://www.patreon.com/grimericaoutlawed   See links for the topics that we chatted about: https://needtoknow.news/2024/03/war-on-food-oregon-shuts-down-small-farms-bad-policies-that-can-spread-to-other-states/ https://www.ctvnews.ca/business/big-changes-are-coming-to-how-canadians-bank-but-adoption-likely-to-be-slow-1.6801709 https://substack.com/app-link/post?publication_id=695291&post_id=142900441&utm_source=post-email-title&utm_campaign=email-post-title&isFreemail=true&r=24pqe&token=eyJ1c2VyX2lkIjozNTc5MjA2LCJwb3N0X2lkIjoxNDI5MDA0NDEsImlhdCI6MTcxMTI1MDg2NiwiZXhwIjoxNzEzODQyODY2LCJpc3MiOiJwdWItNjk1MjkxIiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.E2Zllc84u2bFUPhwq5BvGL7uuSKTph1MpKGJNgLM6ao https://www.ctvnews.ca/politics/anti-authority-narratives-could-tear-fabric-of-society-intelligence-report-warns-1.6820025?cid=sm%3Atrueanthem%3A%7B%7Bcampaignname%7D%7D%3Atwitterpost%E2%80%8B&taid=66005c21bc332f0001a911f8&utm_campaign=trueAnthem%3A+Trending+Content&utm_medium=trueAnthem&utm_source=twitter https://www.ctvnews.ca/canada/secret-rcmp-report-forecasts-a-bleak-future-in-canada-1.6821642?cid=sm%3Atrueanthem%3A%7B%7Bcampaignname%7D%7D%3Atwitterpost%E2%80%8B&taid=660241479876060001c74fbc&utm_campaign=trueAnthem%3A+Trending+Content&utm_medium=trueAnthem&utm_source=twitter https://twitter.com/extracapsa/status/1772728708975267974 https://twitter.com/PlumberAlberta/status/1773001929024573466 https://twitter.com/archaix138/status/1772998791475367945 https://twitter.com/jasonjamesbnn/status/1772033518560022594   Darrens Links: https://twitter.com/recallgondek/status/1772457824733282655 https://www.youtube.com/watch?v=0T6r65RiYag&t=2208s https://www.statista.com/statistics/748223/leading-countries-based-on-natural-resource-value/ https://calgary.ctvnews.ca/deeply-insulting-carbon-tax-rebate-cuts-spark-petition-from-business-advocate-1.6779386 https://www.youtube.com/watch?v=Io6bR4dGm6k https://makismd.substack.com/p/centers-for-disease-control-cdc-data?r=2at6hc https://www.theepochtimes.com/world/calgary-judge-approves-maid-for-woman-with-no-apparent-physical-illness-5614730   If you would rather watch: https://rumble.com/v4ly2ow-outlawed-round-up-3.27.24-rcmp-bullcrap-report-meltwater-pulse-gtfo-and-att.html https://grimericaoutlawed.locals.com/post/5444873/outlawed-round-up-3-27-24-rcmp-bullcrap-report-meltwater-pulse-gtfo-and-attali-illuminati https://rokfin.com/stream/46874   Support the show directly: https://grimerica.ca/support-2/ Outlawed Canadians YouTube Channel: https://www.youtube.com/@OutlawedCanadians Our Adultbrain Audiobook Podcast and Website: www.adultbrain.ca Our Audiobook Youtube Channel:  https://www.youtube.com/@adultbrainaudiobookpublishing/videos Darren's book www.acanadianshame.ca Check out our next trip/conference/meetup - Contact at the Cabin www.contactatthecabin.com Other affiliated shows: www.grimerica.ca The OG Grimerica Show www.Rokfin.com/Grimerica Our channel on free speech Rokfin Join the chat / hangout with a bunch of fellow Grimericans  Https://t.me.grimerica https://www.guilded.gg/chat/b7af7266-771d-427f-978c-872a7962a6c2?messageId=c1e1c7cd-c6e9-4eaf-abc9-e6ec0be89ff3   Get your Magic Mushrooms delivered from: Champignon Magique  Get Psychedelics online Leave a review on iTunes and/or Stitcher: https://itunes.apple.com/ca/podcast/grimerica-outlawed http://www.stitcher.com/podcast/grimerica-outlawed Sign up for our newsletter http://www.grimerica.ca/news SPAM Graham = and send him your synchronicities, feedback, strange experiences and psychedelic trip reports!! graham@grimerica.com InstaGRAM https://www.instagram.com/the_grimerica_show_podcast/  Purchase swag, with partial proceeds donated to the show www.grimerica.ca/swag Send us a postcard or letter http://www.grimerica.ca/contact/ ART - Napolean Duheme's site http://www.lostbreadcomic.com/  MUSIC Tru Northperception, Felix's Site sirfelix.bandcamp.com

Parenting isn't easy, as many parents will tell you, maybe while holding their third cup of coffee with unidentified stains on their shirt. But in the face of climate change, with 60 degree weather in January and frigid winds in March, parenting just got a bit harder. Many parents with young children are asking themselves what the future looks like for their kids and what they need to do to prepare them. Some prospective parents are wondering if they should even be having kids at all. Claire Wahmanholm takes on these questions in her fourth book of poetry, “Meltwater,” a collection focused on the climate crisis through the lens of glacial meltwater and parenthood. MPR News host Cathy Wurzer talked with Wahmanholm about “Meltwater,” which is nominated for a Minnesota Book Award.

Épisode 1108 : Un mois après le lancement du Digital Report 2024 international, We Are Social et Meltwater dévoilent aujourd'hui le rapport numérique pour la France. Cette large étude délivre les dernières données et tendances sur les comportements des français·es en ligne, sur les médias sociaux, le mobile, le gaming, le commerce en ligne, etc…Consulter l'étude complète LES FRANÇAIS·ES SONT DE PLUS EN PLUS CONNECTÉ·ESPlus de 97% des internautes en France de 16-64 ans possèdent aujourd'hui un smartphone. 41,4% ont également une console de jeux et 26,5% une montre ou un bracelet connecté (+ 6,4% par rapport à l'année dernière). Utilisation de Casques VR 4,6 % Utilisation de casque en réalité augmentée > -13% vs 2023 - 9% d'utilisation du casque pour du gamingGaming Le temps passé sur tous les médias confondu diminue légèrement , le seul qui augmente est le temps accordé au gamin (+1%)Temps moyen passé sur internet > 5h22min18% vont sur internet via le gamin soit +9%Podcast15,8% des Français en écoutent et c'est 9.7% de plus que l'an dernierGrosse baisse de Hype pour les livres audio (-15%)LES PRÉFÉRENCES SOCIAL MEDIA DES FRANÇAIS·ESNous passons 1h48 / jour sur les réseaux (-6min vs 2023)Nous consultons en moyenne tous les mois 5,8 plateformes social media.Facebook, les 3 tranches d'age les plus représentées : 25-3418-2435-44SnapchatUn nombre de sessions 2 fois plus importants que n'importe quel réseau : 525 ouvertures par mois > 18 fois par jourTikTok TikTok arrive en 6ème position avec 39,4% des français qui utilisent la plateforme chaque mois. Elle atteint cependant la 4ème position pour ce qui est de la plateforme préférée des français·es et bat tous les records du réseau social sur lequel nous passons le plus de temps : 38 heures 38 minutes par mois.(c'était 21h24 par mois l'année dernière).YouTubeYoutube arrive en seconde position des plateformes ou l'on passe plus de temps avec 16h50 par mois.QUE REGARDENT LES FRANÇAIS COMME TYPE DE VIDÉO EN LIGNE 85% des internautes en France de 16-64 ans regardent des vidéos en ligne : plus de 32% des vidéos de musique, 19,5% des vidéos d'humour ou des memes, 19,4% des livestreams, 17,6% des vidéos gaming, et 15% des vidéos et vlogs d'influenceurs.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Timestamps: 8:13 - Why Nestlé isn't doing what they're doing 11:50 - Why the timing was right for new coffee 18:00 - Straying from the classical Swiss path  23:18 -  Developing the nonormal MVP with partners  27:00 - Fundraising through the Swisspreneur Syndicate About Philippe Greinacher & Alexander Häberlin: Philippe Greinacher is the co-founder and CEO of nonormal, a startup producing sustainable, high-quality coffee for outdoor consumption — that comes in a tube! He holds a BA in Business Administration from the Business School of Lausanne, and has more than 10 years of experience in business development, sales and partnerships working for Ringier, Ogilvy & Mather, Meltwater, PriceHubble in Africa and Europe. Alexander Häberlin is the co-founder and CMO of nonormal. He holds an MA in Marketing Management/Business Development from the University of Applied Sciences of Northwestern Switzerland and worked for many years in the design field helping various international companies such as Sennheiser, Meta, Leica or BAT. nonormal partnered with a food development contractor to create coffee that is sustainable, organic, has great taste, is vegan and Swiss-made, and comes from a tube, allowing all outdoor enthusiasts to get a cup of coffee whenever they feel like it. So far they've got 15K pre-orders coming from 10 countries, CHF 100K from angel investors in Switzerland and the US, and commitments from retail distributors based in Switzerland and abroad. They're now raising CHF 500K in a convertible note, part of which is being raised through the Swisspreneur Syndicate. Click here to learn more about the deal. Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.

Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business. Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and Meltwater. She uses her hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty. She also enjoys collaborating with sales, bridging marketing and sales alignment and often people wonder if her career started in sales. She specialized in Go-to-Market Strategy, Digital and Global Marketing, Account Based Marketing, Demand Generation and User Acquisition. She lives in San Diego with her family and she's a mom to a wonderful girl. She also enjoy cooking, spending time outside and she's currently obsessed with her garden; an apple tree, a lemon tree, and heirloom tomatoes to be exact. Here's what you'll learn from this episode: - The Journey from Volleyball to B2B Marketing Maven: Tamara shares her fascinating transition from an athlete to a marketing leader, highlighting the skills and mindset that propelled her success. - Aligning Marketing with Revenue: Discover how staying close to revenue can revolutionize your marketing strategies, focusing on outcomes over outputs. - Mastering Go-to-Market Strategies: Unpack the evolution of go-to-market approaches in the B2B space and learn how to adapt and thrive in today's dynamic environment. - Leveraging Culture for Growth: Understand the critical role of company culture in driving fast, effective decision-making and fostering a high-growth environment. - Sales and Marketing Alignment: Get actionable insights on bridging the gap between sales and marketing, ensuring that your teams are working in tandem to achieve common goals. Whether you're a marketing professional, a sales leader, or a business owner, this episode is packed with valuable insights that will help you elevate your strategies, optimize your processes, and drive significant growth for your business. Timestamps: 0:00 Marketing career path and growth 4:04 Job search strategies and company analysis 12:55 Go-to-market strategies in B2B marketing 21:53 Marketing operations, processes, and resources 29:40 Aligning marketing and sales teams for maximum revenue 33:47 Aligning marketing and sales teams for revenue growth 40:10 Marketing and sales alignment 48:53 Marketing and sales alignment for growth Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Svět je lapen do sociálních sítí, aktivně je podle analytické společnosti Meltwater používá už přes pět miliard lidí. Šéf Cermatu Krejčí zpočátku týdne ujišťoval veřejnost, že aby se při spouštění systému elektronických přihlášek na střední školy neopakovaly problémy ze spuštění mobilní občanky, systémy byly posíleny – a k excesům tedy nemá docházet.

Recalling the adjusted date range for Meltwater Pulse 1a, new studies identify a coincident Miyake solar outburst event as RC dives back into his “Helios” program compiling research studies since date started coming in from the various solar monitoring satellites. Cometary bodies impacting the photosphere may cause outbursts – flares or Coronal Mass Ejections, that can influence the Earth and its climate in numerous ways. Others have identified millennial-scale oscillations during the Holocene and various data that points to a far-from-constant solar output. Linking the topics of plasma production, RC gets into the recent testings and concepts involved in the new energy tech created by Malcolm Bendall, including his “Thunderstorm Generator” and the relations to a Hilsch vortex tube. Possibly the beginning of a globally transformative technology?

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Ben Kessler discusses Meltwater's methodology and models for Owned, Earned, Organic (OEO) measurement of activities within the information environment. Research Question: Ben Kessler suggests an interested student ask the question: Where is the diaspora of opinion and content going as we mature as a digital society from centralized “town squares” to “closed door” networks?  Resources: Cognitive Crucible Podcast Episodes Mentioned #148 Kalev Leetaru on GDELT #115 Russ Burgos on Information Supply, Demand, and Effect #174 Kara Masick on Assessment Insights from Program Evaluation Meltwater Carpe Datum Cambridge Disinformation Summit UK RESIST 2 Framework World Economic Forum Link to full show notes and resources Guest Bio:  Ben Kessler is the Head of Enterprise Strategy & Public Sector at Meltwater. He brings 11+ years of experience in the application and adoption of data and insights from the Information Environment.  Ben has supported Civilian, DoD, IC, and Joint Forces / Coalitions in leveraging Meltwater's world-leading media intelligence suite to enable contextualized mission decisions - from risk assessments to strategic communications, public affairs, mis/dis/malinformation, narrative analysis, and real-time critical workflows.  Over the past decade, Ben has seen first-hand the evolution of the Media Intelligence space to a critical decision making capability with direct impact to senior leadership.      Meltwater's goal is to harness PAI to deliver a unique capability measuring the impact of narratives, missions, audience cohorts, campaigns, and/or outbound efforts.  We provide access to the world's largest corpus of PAI data across the global information environment, tracking over 300,000+ news sources (including online, print, broadcast, and podcasts), and over 300 million social media data points including Reddit, Meta (Facebook + Instagram), Twitter/X, YouTube, Instagram, TikTok, Twitch, Forums, Deep Web, Message Boards, Comments, Review Sites, and blogs. Meltwater's datalake spans Western and non-Western platforms, in over 100+ languages including character-based languages, and local in-market content. We process approx. 1.5B documents / day, each enriched with over 170+ AI and LLM powered metadata points for sophisticated analysis, detection algorithms, alerting workflows, network visualizations, and more. Meltwater has a commercial in-market presence in over 120+ countries that drives local requirements to support a global customer base. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

Digitale Geschäftsmodelle sind die Leidenschaft von unserem heutigen Gast, Dr. Volker Meise. Ob rein digital oder als Erweiterung traditioneller Dienstleistungen - mit Daten lassen sich nun einmal einige sehr spannende Dinge anstellen. Das zieht sich wie ein roter Faden durch die berufliche Laufbahn von Volker, sei es bei großen internationalen Konzernen (Bertelsmann, LexisNexis), als Freiberufler oder in kleinen (Medialysten) oder größeren Start-ups (Linkfluence (jetzt Meltwater)). Weiterführende Informationen: ► LinkedIn Volker: https://www.linkedin.com/in/volkermeise/ ► LinkedIn Bernard: https://www.linkedin.com/in/bernardsonnenschein/ ► LinkedIn Marcel: https://www.linkedin.com/in/marcel-windau-7841b3195/ ► Nutze jetzt den Code "Friends20" auf https://www.eventbrite.de/e/dataunplugged-tickets-686542897287, um einen Rabatt von 20% auf das Ticket zu erhalten. ► Wir danken außerdem unserem Partner, der Public Cloud Group (PCG): https://hubs.li/Q02cH6qN0

Welcome to our 2023 Creativity Review, where we talk about the best bits of PR creativity we saw last year.On the show today to help us review some of the best creative work are:Clare Morris, Clare Morris, associate director, PremierDon Ferguson, Don Ferguson, deputy MD, Hope & Glory PRLora Martyr, creative director, Taylor HerringTo remind the listeners of the rules - our creatives are not allowed to choose their own work! You can enjoy the video version of this episode here. This is part of our regular series of creativity reviews, so if you like what you hear, look back at the PRmoment Podcast archive on iTunes or Spotify to listen to more creative ideas.This special PRmoment Podcast about creativity is, naturally enough, bought to you in partnership with Creative Moment. You can subscribe to Creative Moment here.If you're listening to this show and you're inspired to shout about your creative credentials, why not enter our work into the PRmoment Awards? The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we've tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting the show.Here are the campaigns that made it into this 2023 creativity review:2 mins January: 1072 Bad Apples4 mins February: IKEA and Shelter6 mins March: Dove TurnYourBack7 mins March: Adidas, Wiggle and Muslim Hikers9 mins April: Jacquemus Bags on Wheels in Paris13 mins April: People Like Us Auto Correct Billboards14 mins June Netflix and Black Mirror16 mins June: Barbie, Barbie and more Barbie21 mins July: Enchanté gender equality?24 mins July: Maybelline CGI stunt27 mins September: Alzheimer's Research UK31 mins October: Norwich City FC's video for World Mental Health Day34 mins October: Jaffa Cakes, Bonnie Tyler and the Total Eclipse38 mins November: Doritos' ‘crunch cancellation' for noisy gamers

Meltwater, which first made its name around media monitoring and then got active in business intelligence using AI and big data analytics techniques, is picking up a new investor. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's been a funny old PR year. Some firms have had a tough time. Some firms have sadly gone bust, but many, possibly the majority, have seen growth of 5-10%. And in a decent number of cases, they've grown more than that.So it's a difficult year to try and sum up, but on the show today, I'm joined by W founder Warren Johnson, and we're going to talk through the key themes and challenges that 2023 has brought to the PR agency market.Warren founded W Communications in 2009, and it now has global revenues of £25m and an employee headcount of 200 globally, with 120 in London at W, 40 at Lotus, 25 employees in Singapore and 15 in New York.W has grown at low double digit growth in 2023.Before we start, The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we've tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee to reach the work across the UK.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting this podcast.2 mins How has 2023 been for W Communications?“We've delivered our EBITA numbers, but it's felt like a real slog this year.”“We had a super strong start to the year; the summer was very flat, and we've seen a strong recovery in Q4.”4 mins Ben Smith asks Warren: “Does W have lots of fantastic clients who don't spend enough money?”“The dynamics of the industry have changed radically over the past couple of years and we're now at this weird hybrid of low retainers with projects on top…When the economy starts spluttering, that model collapses a bit.”“Nothing got cancelled. It just got delayed!”“That's why we're seeing bankruptcies; this is coming off the back of the biggest wage inflation we've seen in a couple of decades.”“There was a massive fight for talent last year. People overpaid for often mediocre talent… So you've got the highest wage bill you've looked at, just as the days of the guaranteed retainer become a thing of the past.”“A lot of PR people want to be liked… If your revenue is dropping, the only way to protect your margin is to reduce headcount. And most people don't like to do that.”9.30 mins Why are clients reducing spend?10.30 mins Are clients willing to pay for the extra specialist advice that agencies are employing? 11 mins How is PR's battle with other marketing services agencies going?“We're (PR) is doing great. It feels like there are a lot more social briefs knocking around.”“If you can apply an earned media mindset and lens to influencer, to talent, through to live, through to advertising, you are going to provide solutions that can often be more cost-effective than what their (the client) is normally getting.”12 mins Has the gradual reduction of retainer accounts and the formation of a low retainer/project hybrid client relationship made the PR agency business model less profitable than it used to be? “We're looking at a much more dynamic, agile resource-based (talent) system now for agencies.”14 mins How can PR firms rebuild their margin?“There is still the same amount of money in the market, you just need a sharper business model.”“The opportunity to go beyond PR is vast…we're increasingly doing earned advertising campaigns. Clients are interested in a more earned mindset when it comes to above the line.”“The last two ye

Welcome to our 2023 Year in Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew was also a co-founder at PR agency Frank PR, where he is still a shareholder.Before we start, The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we've tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee to reach the work across the UK.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting the show.2 mins Andrew talks about December's M&A activity: PHA acquired Leeds-based creative comms consultancy MCG.Premier acquired Edinburgh-based The Corner Shop PR. It will be renamed Premier Scotland.Brands2Life was acquired by the Scandinavian holding company Paritee. Brands2Life has a fee income of £21 million and circa 180 full-time employees.“It's not easy for an agency to remain at the top of their game for so many years, and that is what Brands2Life has done.”6.30 mins December pitch wins: 8 mins Our Review of Pitch PR Wins and M&A Review for 2023January 2023 Pitch Highlights10 mins January's PR M&A Highlights“One of the biggest M&A deals in the sector. ““Teneo will give Tulchan an international footprint.” “I don't think this will be the last acquisition we see from Teneo.” 12.30 mins February 2023 Pitch wins highlights“They become part of a roster that included Cow and Edelman...the first in a stellar year for The Romans.”“Kuoni is a big big win.”13.30 mins February's PR M&A highlights“A landmark deal for Markettiers”15 mins March's pitch wins highlights“A very significant win for MSL, who have one of the strongest social media units within the PR space.”17 mins March's 2023 M&A Highlights20 mins April's pitch wins highlights:“Supermarket comms is about as tough as it gets.”23 mins April's 2023 M&A Highlights“Goat is a very data-driven influencer influencer agency.”“This will give Camarco global reach and deep expertise in corp advisory.”25 mins May's pitch win highlights:27 mins May's M&A Highlights28 mins June's pitch win highlights29 mins June's M&A Highlights31 mins July's pitch win highlights33 mins July's M&A Highlights:.34 mins August's PR Pitch Wins35 mins August's M&A Highlights36 mins September's PR Pitch Wins37.30 mins September's PR M&A Highlights40 mins October and November's PR Pitch Win Highlights41.30 mins October and November's PR M&A Highlights

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.************************Timestamps: (00:00) - Intro. (00:54) - Who is Allison Smith? (01:24) - Allison's background. (02:34) - What is Netradyne? (04:36) - Allison's experience at Meltwater. (06:53) - Content marketing for a niche industry. (09:20) - Challenges in understanding the verticals. (12:59) - How to source writers with subject matter expertise. (15:09) - ​​Leveraging third-party collaborations. (17:48) - Content writers with niche expertise. (20:33) - Content distribution and promotion at Netradyne. (23:06) - Netradyne's Customer Newsletter. (25:30) - Evaluating the effectiveness of the Customer Newsletter. (27:37) - Allison's thoughts on AI. (30:34) - Future of SaaS and marketing. (33:59) - Learn more about Allison and Netradyne and get in touch. (34:14) - Outro. ************************Useful Links:Website: https://www.netradyne.com/Allison on LinkedIn: https://www.linkedin.com/in/allison-smith-301b1855/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

On the PRmoment Podcast, this week is Adam Clyne, founder of Coolr, and we're going to talk about what social agencies do and how that compares to what PR firms do.Clearly, PR firms say they do social. But to what extent do they do social compared to the broader, or perhaps deeper, social remit of social agencies? And is this a problem for PR agencies? Do they need to worry about that? Or are they better off out of a very competitive social agency market?To introduce our guest, Adam Clyne. He started in PR, and then he made the move into advertising with JWT. Adam launched his own digital agency called The Lab in 2002, which he then sold to the agency that is now called Kindred. He also had spells at TVC and Weber Shandwick.He launched his own social media agency, Coolr, in 2017.When I last interviewed Adam in 2020, Coolr had  20 employees. Now, in Nov 2023, it has 90. Adam won't tell me his fee income, but there's clearly a lot of growth in those in 3 years, especially considering Coolr doesn't buy much paid media, the reasons for which we'll talk about later in the show. Coolr clients include Burger King and Deliveroo.Thanks to the PRmoment Podcast sponsors, The PRCA.Also, a heads up to our PRmoment Podcast data partners - Meltwater.2.30 mins Where does PR fit into the world of social media marketing, and where does social media marketing fit into the world of PR? “Social and PR are kindred spirits, but there are a lot of differences and nuances between them.”“Sometimes something that starts in the world of PR and media can explode into the world of social.”“We never take on a PR brief. We prefer to be absolute specialists within social…there are nuances and differences in the ways of thinking and the ways of working.”5 mins Are there areas that PR firms tend to play and areas where social media agencies own?“When it comes to our competitor set, it's very rare for us to compete against PR agencies.”“The infrastructure is fundamentally different between how a PR agency is structured and how a PR firm is structured….and I've been in both.”6.30 mins Who owns social client side - comms, brand or marketing?8 mins What is the difference between social-earned media and PR-earned media? In terms of the type of campaign and the type of creative?“Where the worlds are a little bit closer are the hero campaigns… those moments in time…The work we do is always on, a publishing approach.”10.30 mins How do brands set themselves up as publishers on social?12 mins What types of skill sets does a social agency need to create and activate content?“Very few people here are from a PR agency background…We have people from publishers,...we have people from a TV background..from a social first background.”15 mins How do the social channels break down in terms of the demographics of their audience?  “TikTok is getting older, and Facebook is still very powerful and potent…but it's more about the content that works with the audience...It's a platform-first approach.”“We want to play in culture.”“Are there things in the draw ready for certain situations? 100% But you can't plan for every situation. You have to have the agility to be ready, the process with the client to be able to approach stuff while it's a cultural moment, but more importantly, you have to have the trust from a brand.”28 mins To what extent can AI automate customer service on social?“You've got to be careful about automation of responses. Particularly on community mana

In a new regular format of the PRmoment Podcast with me, Ben Smith, we'll be catching up with UK public relations leaders - and our guests will share their in-hindsight secrets that they wish they'd known when they started their businesses! Today, we're chatting with Kirsty Leighton, founder & group CEO of Milk & Honey PR.Milk & Honey was launched in 2016 and is a £5 m fee-income PR firm with offices in London, New York, Singapore and Munich.Before we start, we've got some huuuuge news - The PRmoment Awards 2014 are now - OPEN!There are some exciting changes this year; we've tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee to reach the work across the UK.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting this podcast.Here is a summary of what Kirsty and Ben talk about:3 mins Kirsty tells us why she launched Milk & Honey internationally quite early in its story.“I didn't want any office to be more than 40 people because, to my mind, culture starts to change after that.”Here is a timeline of Milk & Honey's international growth:London 2017Sydney 2019New York 2021, led by Paul CohenMunich 2022, led by Manuel HuttlSingapore 2023, led by Meilin Wong“You need people who understand the local market.”“America is a huge market for us, so it makes sense to open on the West Coast, potentially in Canada as well.”“All our expansion has been on the back of finding the right people…none of it has been on the back of client demand.”14 mins Kirsty talks us through her lessons on how to grow your PR business internationally:Consider what amount of equity it makes sense to share with the leader in the respective market, but "you need to give the leader of the business skin in the game."Test the leader's alignment with your values.It needs to be someone who understands the local market and is known in the marketYour offer must stand out.Launch in countries where there is a PR talent pool.Launch in countries that have a regional and national impact.18 mins Kirsty talks about the Goldman Sachs 10,000 Small Businesses Course she completed and how it influenced Milk & Honey's strategy. The course is Goldman's CSR program to help accelerate small businesses to become scale-ups and braver.21 mins Three of Kirsty's jobs pre-Milk & Honey were Wagener Edstrom (now WE), Hudson Sadler and Edelman. I asked Kirsty whether, if you combined a bit of each of those three firms, you would get a business that resembles Milk & Honey?29 mins Why did Milk & Honey decide to become a B Corp? (Here is a previous PR Moment Podcast that discusses how a PR firm should go about becoming a B Corp accreditation.)33 mins Has the Havas/ Shell controversy been worse for the Havas brand or the B Corp brand?36 mins Looking back over the last seven years since Kirsty launched Milk & Honey, does she have any regrets? 39 mins Kirsty talks us through why the Employee Owned Trust structure was right for Milk & Honey. How does the EOT structure work with international entities?44 mins What lessons does Kirsty have for any budding PR start-up entrepreneurs?

Welcome to the PRmoment Podcast.Welcome to our November review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch.He is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew was also a co-founder at PR agency Frank PR, where he is still a non-executive director at Frank PR.Before we start, we've got some huuuuge news - The PRmoment Awards 2024 are now - OPEN!There are some exciting changes this year; we've tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee to reach the work across the UK.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting this podcast.2 mins Andrew on how this year's pitch golden quarter is going!Andrew's current outlook for public relations:“Things won't really pick up pace until the second quarter next year.”“Great companies do well regardless of the economy, and it's the ones that aren't as well run, that aren't as strong, that suffer when the economy wobbles.”“I think we will see an uplift overall in (PR) industry in spending this year.”“Because we're always on…we are more protective of when we do get some shut off time.”6 mins  How does Andrew look back on the pitching year of 2023?“Not a boom year…but healthy.”“Tech's had a tough year, but coming out of it now…you're already seeing that come back. Which is great.”9 mins Andrew and Ben reflect on the sad news that Science Magic, previously The London Communications Store, has gone into voluntary receivership.“This was a sizable firm of over 100 people.”“You can look at lots of agencies and quite clearly see they are overstaffed for the level of fee income they've got.“Now you have a lot of specialists within an agency…who aren't necessarily direct revenue drivers.”“PR firms have a higher cost base now than they ever have.”11 mins This month's PR new business news:Tin Man wins Mars Pet Care (Royal Canin) and Yeo Valley.Sunny Side Up wins Majestic WineJohn Doe wins the Pernod Ricard wine portfolio and Sports Direct.Duet London wins INSHURFrank wins Lounge.tv and Not On The High StreetRed wins Toshiba TVThree Sixty wins Wizz AirThe Romans wins The Gym Group, Formula E and Tony's ChocolonelyHatch wins 365H&K wins Philips Domestic AppliancesPHA wins Alith PayLittle Red Rooster wins Hush Puppies26 mins November's PR M&A News:Life Sciences firm Eversana have acquired digital health consultancy Healthware GroupFreuds buys creative art agency Lawless StudiosUS private equity firm EagleTree Capital buys MMGY GlobalHavas buys Indian consumer firm PR Pundit.Splendid buys DIY Creative.

On the show today, we welcome Charlotte Brooks, who is the managing director of PR agency Mischief. This is the latest In our ongoing in hindsight-themed PRmoment Podcasts, where PRmoment founder Ben Smith interviews public relations leaders - where our guests share their in hindsight, secrets that they wish they'd known when they started their careers.Charlotte's been at Mischief for five years and took over the managing director role from Greg Jones when he left last year.Before joining Mischief in 2018, Charlotte had worked for some of London's finest consumer PR firms, including House PR, The Academy and Launch PR.Mischief is a consumer PR agency based in London with 35 employees and a turnover of £5 m. Current clients include the likes of Lego, Three and Ocada. Big wins for Mischief this year (2023) were Team GB, Diageo and Channel 4.Mischief is part of the MHP group. MHP and Mischief became part of Next Fifteen when it acquired Engine in a £77m deal. Before we start, if you haven't already, look at our new event PR Masterclass: The Agency Growth Forum. At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm. Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting this podcast.Here is a summary of what Charlotte and Ben discussed on the show:3 mins Charlotte reflects on the state of the consumer PR market at the moment.“This year's been a tough year…there's greater scrutineering from procurement than I've ever seen before.”“The majority (of Mischief's) work is retained work…retainers give you some security.”5 mins For any PR agency brand connoisseurs out there, of which I imagine there are none -  is Mischief now Mischief again, or is it Mischief MHP?8 mins Why does Charlotte think it's good to move jobs regularly?“Life's too short to be unhappy in a job.”“You can learn so much by moving (jobs)...it's been interesting for me to take the learnings from those agencies.”11 mins How do you know when it's time to change jobs?Charlotte talks us through the lessons she learnt from her jobs over the years:Jonny Pitt and Launch PR:“Working at Launch is like being at the school of Jonny Pitt.”“Plan what you're going to say to a client in the lift…don't talk about the weather; have something interesting to say…be memorable.”Ginny Paton and House PR:“Ginny has been a huge mentor for me throughout my career…she is the reason I am where I am today.”“Some of my best friends now are people I met at House PR.”16 mins What does a good culture in a PR firm look like?“PR firm culture pre covid is very different to the culture now.”Mitch Kaye and Dan Glover at The Academy:“Their individual strengths are the other one's weakness…they taught me to understand what you're good at.”Frankie Cory and Greg Jones Mischief:Frankie was very much work hard, play hard  - she  taught me that you're never too senior to get your hands dirty!”“Creativity ran through everything we did when Greg was in charge at Mischief.”Alex Bigg at MHP Group:“Alex is a brilliant businessman.”25 mins A discussion about how Mischief has retained its position as a leading consumer PR firm despite 4/5 leadership changes at the firm since it launc

My guest today is Erica Jenkins! She has over 30,000 hours in B2B Enterprise SaaS, heading up Product, UX, and GTM teams for 15 years from startup to scale over $100 million on a global MarTech platform, which gives me a different perspective on technology. In 2009, Erica co-founded Expion, a bootstrapped social media management SaaS platform that enabled B2C brands to engage and measure their paid, earned, and owned marketing campaigns. Sysomos, a market leader in social listening, acquired Expion in 2015. I spearheaded the repackaging of the combined platform to bring 3 new solutions to market, which was again acquired in 2018 by Meltwater. From 2018 to 2021, the marketing of SaaS product lines generated 200% revenue growth. In 2021, Erica was recruited by Crayon's founder and CEO after their Series B round to transform the product and engineering organization to shift into a PLG motion. Here's what we talked about: 00:00 - Intro 0:13 - Product value and go-to-market messaging in B2B 3:22 - Marketing strategies for B2B companies 8:06 - Product value and marketing messaging 14:56 - Building trust with clients through active listening and product value 19:51 - Marketing strategies and tactics 27:57 - Marketing strategies and content consumption preferences 32:09 - B2B marketing and understanding customer needs 39:18 - Startup advice, consulting, and future plans Connect with Jessica: https://www.linkedin.com/in/erica-jenkins/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

This week, we're celebrating 15 years of the Taylor Bennett Foundation, and to do that, we're talking to 3 of its alumni about how the programme helped their careers. On the PRmoment Podcast today, we're talking to Kwaku Aning,  Shanice Hoo Mills and Toni AdeolaFor those of you not aware of the Taylor Bennett Foundation - well, I'd suggest you should! It's an amazing charity that exists to encourage black, Asian and minority ethnic graduates to pursue a career in communications. It does this through its PR training programme, internships and mentoring programmes.Established by communications executive search firm Taylor Bennett in partnership with the University of East London and founding agency Brunswick in 2008, the Foundation seeks to address the need for greater diversity in the public relations sector. With the support of leading communication companies, The Taylor Bennett Foundation runs professional development programmes that provide participants with the knowledge, skill set and network required to pursue a successful career in communications.And what better way to celebrate the 15th birthday of the foundation than to chat with three recent alumni about the programme and how it has benefited their careers?Kwaku Aning is currently senior director at FTI Consulting and completed the Taylor Bennett Foundation programme in 2016.  Shanice Hoo Mills is the founder of PR firm Kallure, which she launched in 2019. MHP sponsored Shanice and Kwaku's Taylor Foundation intake. Toni Adeola is the global corporate affairs manager at Charlotte Tilbury Beauty. Previously, she worked at Brunswick for five years. Toni completed the Taylor Bennett program in 2017. Brunswick was the sponsor of Toni's intake of the programme. Before we start, if you haven't already, look at our new event PR Masterclass: The Agency Growth Forum. At this one event, 22 experts will give 11 Masterclasses on essential elements of managing a modern, profitable and successful PR firm. Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting this podcast.Here's a summary of what Kwaku, Toni and Shanice talked about on the show:3 mins For any of our listeners who are not aware of the Taylor Bennett Foundation, Kwaku Aning talks us through what the charity does.4.30 mins Toni Adeola tells us what she was doing in life before she went onto the Taylor Bennett programme.6 mins Toni tells about the type of course content and what she found most useful.9 mins Shanice Shields-Mills talks us through how the Taylor Bennet Foundation helped her.14 mins Shanice talks about how long the programme lasts and what content she found most useful.18 mins Kwaku talks about why interns being paid to go on the Taylor Bennett Foundation is such a game-changer.“It feels good to be part of something that was ahead of its time. That's positive.”20 mins Kwaku outlines how PR employers out there can get involved with the scheme and potentially sponsor an intake,“They need to have an honest conversation with themselves first. Are they doing this for the right reasons…or are they doing it as an exercise to make themselves feel better.”“The comms industry still has a massive retention issue.”“It's diversity, inclusion but also having equity. ..the equity part of that is important.”27 mins Kwaku talks about what he learned on the programme that helped him the most in his career.“Once the programme was finished, I felt so confident in myself.”

Welcome to the PRmoment Podcast.This is a bonus podcast where we chat about Rajar's latest results. For those of you who aren't aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom.Each quarter, it publishes the listenership figures for UK radio. This offers a really interesting insight for PR people on how the UK public engages with this important channel.Today, we have Alex Blakemore, newsroom producer at Markettiers, to talk us through the latest Rajar results for Q3 2023.Thanks to the PRmoment Podcast sponsors, The PRCA.Also, a heads up to our PRmoment Podcast data partners - Meltwater. Do check out the program for PRmoment's new conference launch, The PR Masterclass: The Agency Growth Forum.Highlights include:Radio's weekly reach is 49.5 million adults, that's 88% of the population listening to the radio for 20.5 Hours per week.The total BBC share of radio listening is 43%. So, in terms of the BBC vs commercial radio race, we have the BBC on 31.7m and commercial radio on 39.3m (reach).Alex discusses the changes in scheduling at BBC local radio and what they mean for PR folks.The impact of the Ken Bruce effect on Greatest Hits Radio numbers and whether BBC Radio 2's reach has declined due to Ken Bruce leaving.A discussion of how Greatest Hits radio strategy of national programming with local bulletins and the implications of that for PRs.

What You'll Learn in This Episode:Why influencer marketing, ESG and misinformation were the hot topics at this year's Meltwater SummitWhat differentiates companies that succeed in the short term from those that succeed in the longterm This episode is part of our Behind the Brand series, which pulls back the curtain on an iconic brand to focus on the people shaping that brand's communications and marketing strategy. We launched this series in April 2023, with Gráinne O'Brien, senior director of corporate affairs for Kellogg Europe. This month, host Linda Descano welcomes Dino Delic back to the pod (he previously chatted with us in December 2020 about our Word of the Year). Dino has been with Meltwater since 2009, having grown with the company through four promotions and roles in Melbourne, New York, Chicago and now Los Angeles. Now with 27,000 global customers in 50 offices across six continents, and 2,300 employees, Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. Linda kicks off her conversation with Dino by asking him to describe his role at Meltwater, to which he replies, “My job is to help our team help our clients connect the dots as much as possible with all the external data that we collect. What we're really helping companies do is collect information outside of their four walls, make sense of it and make more informed decisions so they can better understand where they're spending money wisely and not spending money.” Dino says he landed in the external intelligence field many years ago, by accident. “I studied marketing, but I got my first sales job at the age of 18; I was just hooked on interacting with people. It turns out, if you like problem solving, sales is a pretty good profession. But I didn't stick around in a sales career for over two decades now because I love sales. It was just through pure luck that I landed on a company that has such an interesting data set.” The company also has an immense following, having recently attracted more than 800 attendees and more than 50 speakers, including Bethenny Frankel and Trevor Noah, to the Meltwater Summit in New York. At the Summit, Meltwater introduced two new AI Assistants, leveraging the latest technology in generative AI (learn more through the link in our show notes). The first is a PR Assistant which helps PR professionals draft press releases and personalize pitches to journalists in record time. The second is the AI Writing Assistant, powered by the ChatGPT API, which drafts highly engaging social content, saving teams time and increasing social engagement at scale.  Dino says, “There's a lot of interest in AI, especially because of how excited people are that automation can save time, but I'm kind of sick of the conversation going into fear mongering about AI. Especially in professions in strategy, customer service, sales, brand marketing, PR and comms, the biggest gripe for everybody is that they're so busy, that they don't have time to do their job because they have to do a lot of manual work. There are so many things that people just pull their hair out about. That's what I'm excited about — is that AI can eliminate all those menial tasks. That shouldn't be replacing jobs. That I think is just hype and hyperbole.” Linda and Dino also talk about what defines a successful company today and how data can be used to ensure not only longevity but collaboration between departments.   “The companies that do better, versus the ones struggling with business, are the ones that have a nice, central unifying mission and set of values, and everybody contributes to those goals,” says Dino. “The companies that do well, but only for a short period of time, are the ones that have a really strong marketing discipline or function, but it doesn't last because they don't work all well together.” He points to use cases highlighted at the Summit, whereby PR and sales teams are working together, using Meltwater's media monitoring tools to track competitors or key accounts and ultimately inform customer service and sales. “The holy grail for PR is to be able to say, ‘We ran a campaign and generated this much business,'” says Dino. “That's next to impossible because that's not how people make purchasing decisions. But a good PR campaign changes user behavior. What keeps me employed and excited is realizing that, especially in PR and comms, people don't often connect the dots between what they're doing and what their company is doing. They're just looking to measure their own performance. With the benefit of data, and the tools that we have, you can really inform strategy, but you can also inform other departments.”  The most popular track at this year's Meltwater Summit was the influence track, says Dino, explaining they couldn't put enough chairs in the room. “What was interesting is when I looked around at all the name tags, and all the disciplines that were in that room, it wasn't just marketing or PR,” he says. “Influencer marketing is becoming such an interesting space, because it's at the confluence of a really good earned campaign, backed by an influencer campaign, and then also a paid strategy. It's customer acquisition, it's building trust, it's creating awareness.” The Summit's second most-talked about topic: ESG and how consumers crave authenticity and desire tangible actions from brands. This is particularly relevant in influencer marketing, where consumers seek a genuine connection with influencers and desire behind-the-scenes content. Dino emphasizes that it's not enough for brands to make promises, such as electrifying their fleet or implementing sustainable practices. Consumers want to know how these promises will be fulfilled and desire influencers who genuinely share their passion for the brand. They want to see influencers who can take them behind the scenes and provide an authentic look at the brand's actions and values. Linda closes by asking Dino a few rapid-fire questions, including what his superpower is, what's the best career advice he's ever received and if he lives by any particular motto or mantra.  Give “Red Sky Fuel for Thought” a listen, and subscribe to the show on iTunes, Spotify or your favorite podcasting app. Don't forget to rate and review to help more people find us! Also mentioned on this episode:Our first Behind-the-Brand episode with Gráinne O'BrienOur 2020 word of the year episode featuring Dino DelicMeltwater announces new AI-powered assistants, summaries and analysis at Meltwater SummitRecapping Meltwater Summit      Follow Red Havas for a daily dose of comms news:TwitterFacebookInstagramLinkedIn Subscribe:Don't forget to subscribe to the show using your favorite podcasting app.iTunesSpotify What did you love? What would you like to hear about next?Remember to rate and review today's show; we'd love to hear f

Hello and welcome to SpaceTime with Stuart Gary, Series 26 Episode 84. Coming up on this episode: another milestone for NASA's Parker Solar Probe, gullies on Mars potentially formed by recent meltwater, a new study challenges the origins of Earth's water, and more. [NASA's Parker Solar Probe] NASA's Parker Solar Probe has achieved another milestone, completing its 16th close approach to the Sun. During this 16th orbit, the spacecraft reached its perihelion on June 22, coming within 8.5 million kilometers of the Sun's visible surface while traveling at a staggering speed of 587,000 kilometers per hour. [Martian Gullies Formed by Meltwater] Scientists have made a fascinating discovery on Mars. They have found gullies that appear to have been formed by recent liquid meltwater. Published in the journal Science, these findings provide new insights into the role of water from melting ice in shaping ravine-like channels along the sides of impact craters on the Red Planet. [Debate Over Earth's Origins Continues] The debate surrounding the origins of Earth's water continues with a new study challenging prevailing theories. According to this study, Earth obtained its water after the planet had already formed. This contradicts a previous study that suggested water was present in the material from which Earth was initially created. [The Science Report] In this week's Science Report, research indicates that the precursors of life on Earth might have been introduced by meteors or volcanic eruptions. Additionally, a high body mass index may not lead to an early death if an individual is otherwise healthy. Furthermore, it's been discovered that scent compounds from a person's hands can be used to predict their sex with an impressive 96% accuracy. [Skeptics Guide to Ghosts of Gracie Mansion] And now, for a skeptical examination of the ghosts of Gracie Mansion.If you want more space news, astronomy, and astrophysics, follow us on Facebook, Twitter, and Instagram. And don't forget to subscribe to our podcast on Apple Podcasts, Google Podcasts, Stitcher, or your favorite podcast app. You can also stream episodes on demand from our website at spacetimewithstuartgary.comAnd for more Space News podcasts visit our HQ at www.bitesz.com#space #astronomy #science #spacetime #news #podcast

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

On today's episode, we discuss how the quality of life on the internet is changing, what to expect from Apple's imminent mixed reality headset, when the new primetime is, whether customers are too demanding or businesses aren't empathetic enough, how plane speeds have changed over time, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Max Willens.   Follow us on Instagram at:  https://www.instagram.com/behindthenumbers_podcast/   For sponsorship opportunities contact us: advertising@insiderintelligence.com For more information visit: https://www.insiderintelligence.com/contact/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here:  https://www.insiderintelligence.com/content/podcast-weekly-listen-quality-of-life-on-internet-apple-s-mixed-reality-expectations-new-primetime   © 2023 Insider Intelligence    Analyze, engage, and influence your audience with Meltwater's data-rich suite of social and media intelligence solutions. More than 27,000 organizations around the world use Meltwater to make better business decisions faster. Learn how at meltwater.com.