Podcasts about Meltwater

Topic – “PR in Digital Age”Guest's Introduction Anna Tran is based in Japan. She is a strategic PR consultant and the driving force behind Level Up With Anna. Anna has helped entrepreneurs, experts, and brands share their stories with authenticity and impact. She's secured features for her clients in Forbes, Entrepreneur, top podcasts, TV segments, and niche industry publications, all while championing a no-fluff, values-driven approach. Anna believes PR isn't just about chasing headlines—it's about crafting a bigger narrative that aligns with who you are and what you stand for. Beyond building media strategies, she enjoys discovering new coffee spots, staying active, and creating meaningful connections, all while helping brands elevate their message and make a lastingimpact.  Discussion Points 1. Evolution of PR in the Digital AgeWhat to expect : How public relations has transformed from traditional media releases and press conferences to digital-firststrategies. Highlight the role of social media, online publications, and influencer collaborations in shaping brand narratives today.2. Role of Social Media in Modern PRWhat to expect : How platforms like LinkedIn, Twitter, Instagram, and TikTok are not just marketing channels but powerful PR tools for businesses to manage their image, engage audiences, and handle crises in real-time.3. PR Automation Tools and PlatformsWhat to expect : Dive into tools that streamline PR efforts, such as media monitoring platforms (e.g., Meltwater, Cision), automated press release distribution tools, and AI-driven analytics to measure campaign effectiveness.4. Influencer and Thought Leadership StrategiesWhat to expect : Discuss leveraging influencers, industry experts, and brand ambassadors as modern PR channels. Include tips on identifying the right voices and creating authentic collaborations that resonate with audiences.5. Crisis Management and Reputation MonitoringWhat to expect : Cover the importance of real-time monitoring of brand mentions, sentiment analysis, and tools that helpbusinesses respond proactively to negative publicity or misinformation.6. Data-Driven PR CampaignsWhat to expect : Highlight how analytics tools help track media coverage, audience engagement, and ROI. Discuss how data informs strategy, helps refine messaging, and identifies opportunities for better storytelling.7. Integrating PR with Marketing and BrandingWhat to expect : Explore the convergence of PR, marketing, and branding in the modern business landscape. Discuss strategiesfor a cohesive message across campaigns, social media, and traditional PR channels to strengthen brand identity. 8. Closing remarks …Closing remarks by Anna .. ! Connect with Anna Tran https://www.instagram.com/levelupwithannahttps://www.linkedin.com/in/annatran33 https://levelupwithanna.com/ anna@eng2.ca #KnowledgeTalks #PR #Digitalmedia  #abhisheksengupta #abhisheksenguptaaudioblogs  Media Credit : Pic Courtesy - UnSplash Video Courtesy - Mixxit Background Music - Upbeat Pic & videos : invideo.io & Istock Disclaimer : 1. This episode is made for information and knowledge gain. All necessary checks with relevant persons and authorities should be done before taking any actions. Maker of the episode/ company / its employees / its partners / its directors /founders/ co-founders / participant in episode will not be responsible for any incident related to this.  2. Images & videos used in this are for representation and educational purpose only under fair use provision of copyright. These are not used for any other objective. CopyrightDisclaimer under Section 107 of the copyright act 1976, allowance is made for fair use for purposes such as criticism, comment, news reporting, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use.

Avec Christian Lemay, nous échangeons dans cette émission sur des sujets variés autour du jeu de société, en proposant chacun une chronique prétexte à discussion.Offre, demande et valeur, une lettre d'amour ou l'économie dans les jeux de sociétéMeltwater 2nde édition de Erin Lee EscobedoIllustration : Melody LeblondN'hésitez pas à venir discuter sur Discord des émissions et de jeux !https://discord.gg/TQJsbBzdJxHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Lorena Penas, de " ACTUAL COMUNICACIÓN - amodiño", empresa que se adica á xestión da comunicación dixital. Esta sección está centrada na comunicación dixital, nas redes sociais e nas ferramentas que necesitamos hoxe para expresarnos con creatividade e eficacia. Nesta sección propoñemos reflexións, consellos e estratexias para estar ao tanto das tendencias, optimizar a presenza dixital e resolver aquelas cuestións que xurden ao comunicar nas plataformas dixitais. Hoxe: Cales son as webs máis visitadas do mundo (2025) "Google segue sendo o sitio web máis visitado do planeta. Así o confirma o informe Dixital 2025 realizado por We Are Social e Meltwater". "Hai moitas máis conclusións que podemos extraer dese top, especialmente se ampliamos a listaxe ata o top 20 das páxinas máis populares da internet". "Segundo datos solicitados desde o 1 de xullo de 2024 ata o 30 de xuño de 2025, «Google» e «Youtube» posiciónanse como os termos máis buscados". Cales son as webs máis visitadas do mundo (2025) Google segue sendo o sitio web máis visitado do planeta. Así o confirma o informe Dixital 2025 realizado por We Are Social e Meltwater, no que se analizaron os datos de Similarweb solicitados entre o 1 de xuño e o 31 de agosto de 2025. Así pois, para finais de 2025, o Top 10 das páxinas máis populares da internet confórmano: 1. Google.com 2. Youtube.com 3. Facebook.com 4. Instagram.com 5. Chatgpt.com 6. X.com (ex Twitter) 7. Reddit.com 8. WhatsApp.com 9. Bing.com 10. Wikipedia.org Pero hai moitas máis conclusións que podemos extraer dese top, especialmente se ampliamos a listaxe ata o top 20 das páxinas máis populares da internet. Neste caso atopámonos con: Ao comparar o top coa edición anterior (o Dixital 2025, que tomou datos do 1 de setembro ao 30 novembro de 2024), apreciamos que se mantivo o Top 4 coas posicións de Google, Youtube, Facebook e Instagram. O único ingreso ao top 10 foi o de Bing.com, no posto 9, tras pegar un salto impresionante desde o posto 18 que ocupaba na anterior edición. Pola súa banda, Yahoo.com saíu desta clasificación e agora ocupa o posto 12. O ascenso de Chatgpt.com do posto 8 á 5 evidencia a fama e notoriedade que foi alcanzando esta IA xenerativa nos últimos tempos. Algo que se fai aínda máis patente se atendemos aos datos do informe Dixital 2024, cando Chatgpt.com nin sequera aparecía dentro do top 20. Tamén se ve que as páxinas de contidos porno manteñen unha perda de relevancia dentro do top 20: Pornhub continúa no posto 19 tras a súa caída na edición anterior desde o número 12. As redes sociais lideran o top das páxinas con máis visitas do mundo O informe demostra que a media de tempo que pasaron os internautas navegando en Google foi de 10 minutos con 10 segundos (42 segundos menos que en 2024) cun total de 83.300 millóns de visitas. Pola súa banda, Youtube logrou captar a atención dos seus usuarios durante unha media de 20 minutos con 08 segundos (un segundo máis que o ano anterior). Facebook rexistrou 11.900 millóns de visitas, cunha permanencia media no sitio de 10 minutos con 11 segundos. A rede social volve ver diminuír a atención dos usuarios, revelando que a tendencia á alza recuperada na súa edición anterior tras dous anos de descenso foi un espellismo pasaxeiro. Instagram rexistrou unha media de 8 minutos con 28 segundos de tempo de visitas (10 segundos menos que en 2024). Mentres tanto, WhatsApp descendeu do quinto ao oitavo lugar e rexistrou 9 minutos e 57 segundos de permanencia en media dos usuarios (5 minutos e 13 segundos menos que en 2024), ademais de lograr 3.840 millóns de visitas totais. Pola súa banda, X mantívose no sexto posto e presenta un tempo medio por visita de 12 minutos e 49 segundos (32 segundos máis que na edición anterior). Tipos de webs máis visitadas do mundo Segundo os datos do informe Dixital 2026, durante o segundo trimestre de 2025, o 94,1% dos internautas a nivel mundial conectáronse a plataformas de chat e mensaxería instantánea, a mesma cifra (94,1%) que estivo nas redes sociais. Por outra banda, o 80,3% visitou buscadores web ou portais particulares, o 75,1% accedeu a servizos de email e o 74,5% estivo en sitios relacionados con compras. Os termos máis buscados en Google Segundo datos solicitados desde o 1 de xullo de 2024 ata o 30 de xuño de 2025, «Google» e «Youtube» posiciónanse como os termos máis buscados. Completando o Top 5, «You» situouse en terceiro lugar, «Weather» no cuarto posto e “WhatsApp” no quinto. Máis Información ACTUAL COMUNICACIÓN Amodiño: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️ TikTok: https://www.tiktok.com/@pablochichas

Jim Delaney is the Co-Founder and CEO of Traction AI, a go-to-market partner for founders navigating the early stages of growth. What lessons from military leadership carry over into building a high-performing startup team? Why do so many founders struggle with go-to-market execution — and how can they fix it? What does "RevOps" actually mean for an early-stage company? How can a founder align product, marketing, and sales without overhiring or burning cash? What advice would you give to leaders who are stepping into the CEO role for the first time? Jim Delaney Jim Delaney is the Co-Founder and CEO of Traction AI, a go-to-market partner for founders navigating the early stages of growth. A former U.S. Naval Officer and National Security Agency team lead, Jim spent the first chapter of his career in national defense before transitioning into the private sector, where he worked as a senior executive for JPMorgan Chase and on the executive leadership team at Dun & Bradstreet. He then worked for various venture capital and private equity firms as a portfolio CEO for various portfolio companies and led two technology companies to successful exits — Marketwired sold to Nasdaq and Sysomos sold to Meltwater. With over 30 years of experience scaling data and SaaS businesses, Jim brings a rare blend of operational rigor and servant leadership to the startups he supports. He holds a degree from the U.S. Naval Academy and an MBA from the Wharton School. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching, which helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC, to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of Excellent Executive Coaching, a company that specializes in leadership development.

Social Data in Echtzeit verstehen – dafür braucht es die richtigen Werkzeuge! Charlott Goldstein führt dich in diesem Kurzimpuls in die Welt des Social Listening mit Meltwater ein: Du siehst, wie KI und Copilot Social Data in Echtzeit analysieren und aufbereiten. Du erfährst, wie sich mit der neuen Microsoft-Teams-Integration relevante Insights dorthin bringen lassen, wo Entscheidungen fallen – direkt in deinen Team-Chat. Im Fokus stehen praxistaugliche Anwendungsfälle: Du lernst, wie sich potenzielle Krisen frühzeitig erkennen lassen, Kampagnen-Leistung minutengenau überwacht wird und Stimmungsanalysen die Strategie unterstützen. Zusätzlich erhältst du konkrete Workflow-Empfehlungen, um Meltwater-Daten nahtlos in deinen Arbeitsalltag zu integrieren und so die Zusammenarbeit von Kommunikations- und Social-Media-Teams nachhaltig zu optimieren. Deine Vorteile auf einen Blick: - Tiefergehendes Expertenwissen aus erster Hand - Praxisnahe Tipps - Klarheit über Potenziale und Stolperfallen - Interaktive Live-Q&A-Session mit allen Speakern FRIDAY Insights ist eine gemeinsame Initiative von OMT und contentmanager.de – mit dem Ziel, komplexe Themen verständlich, praxisnah und mit echtem Mehrwert aufzubereiten. Melde Dich jetzt kostenlos an und erfahre, wie Social Listening Dein Unternehmen effizienter, flexibler und zukunftssicher machen. Shownotes:

Elaine Marino (she/her/ella), Head of Corporate Social Responsibility, Meltwater and I recap the latest 5 Things (good vibes in DEI) in just 15 minutes. This week our conversation is about paid leave for period pain, rocking true access in our national parks, queer rights protection in Illinois, and more!Here are this week's good vibes:Portugal pays up for period painRocky Mountain rolls out real accessLive Nation finally hits inclusion notesIllinois schools the nation on queer rightsPrinceton pays up, but diversity slipsGood Vibes to Go: Bernadette's GVTG: Looking for a light, fun TV series? Check out Acupulco on Apple TV. The dialogue is in English and Spanish and it's a great celebration of family and culture. Elaine's GVTG: Listen to or read “Born a Crime”, Trevor Noah's memoir. Listening to it is ideal as he is hilarious as he tells stories from his childhood growing up in South Africa.Read the Stories.Connect with Elaine Marino. Join thousands of readers by subscribing to the 5 Things newsletter. Enjoy some good vibes in DEI every Saturday morning. https://5thingsdei.com/

AJ Bruno is the founder and CEO of QuotaPath, a leading sales compensation management platform that has secured significant investments, including a $41 million Series B. Serving roughly 1,000 customers, QuotaPath helps organizations align company goals with incentive plans to drive winning sales behaviors.Before QuotaPath, AJ co-founded TrendKite, which was acquired by Cision for $225 million in 2019. He also co-hosts Topline, a podcast on revenue growth and sales leadership.In this episode, AJ shares the stories behind launching TrendKite and QuotaPath, his passion for flying, and his perspective on integrating AI into workflows as a founder. He reflects on his days as a Penn State student, studying abroad in Italy, his first job at Meltwater, and how a terrible boss inspired him to start his first company.Later in the episode, recent Penn State grad Paul Allen joins the conversation. A participant in the Invent Penn State Summer Founders Program, Paul asks AJ for advice on raising venture capital, making first hires, and navigating the challenges of early-stage entrepreneurship.Episode Chapters02:13 - 07:06 Growing up in Pittsburgh, acting and flying07:06 - 12:17 Choosing Penn State, squash club, studying abroad12:17 - 15:38 First entrepreneurial venture at Penn State15:38 - 22:48 First job in sales, advice to students and parents22:48 - 29:15 Terrible boss as a catalyst for TrendKite29:15 - 33:02 The problem that inspired the launch of QuotaPath33:02 - 40:33 Navigating AI and future of QuotaPath40:33 - 43:51 The crazy story that led to AJ launching a podcast43:51 - 45:24 Rapid Fire Insights45:24 - 55:20 Recent student Paul Allen interviews AJAbout AJ BrunoAJ Bruno is founder and CEO of QuotaPath. He graduated from the Penn State Schreyer Honors College with a bachelor's degree in economics from the Smeal College of Business in 2007.About Paul AllenPaul is a spring 2025 graduate of the Penn State College of Engineering. He completed the 2025 Invent Penn State Summer Founders Program with his startup, Reflex Technologies. Reflex is building a wearable electromyography (EMG) sensor that provides real-time muscle activation and fatigue insights to athletes and trainers. The Dare to Disrupt podcast is made possible by the generous support of the Penn State Smeal College of Business.

In dieser Episode von Brettspiel-News-Spezial bieten wir einen umfassenden Rückblick auf die herannahende Spielemesse im Herbst, die im berühmten Messegelände in Essen stattfindet. Zehn Mitglieder unserer Redaktion haben sich zusammengefunden, um ihre mit Spannung erwarteten Spiele des Herbstes vorzustellen. Wir analysieren, welche Neuheiten die Spieleszene dominieren werden und welche Spiele wir unbedingt auf unseren Tisch bringen möchten. Einer der ersten Beiträge kommt von Steffen, der die Vorfreude auf das Spiel "Compile" teilt. Hierbei schlüpfen die Spieler in die Rolle von KIs, die versuchen, ihr Gegenüber in spannenden Duellen zu überlisten. Sein zweites Highlight, "Echoes of Time", fasziniert durch seinen innovativen Mechanismus, bei dem Karten verzögert ins Spiel kommen. Auch "Froschreich" überzeugt mit seinem charmanten Design und ist ein weiteres Spiel, das Steffens Interesse geweckt hat. Tobias präsentiert die Neuheit "Onward", die sich als Nachfolger des beliebten Spiels "Skytear" versteht und ein breiteres Publikum ansprechen möchte. Zudem zeigt er sich begeistert von "Deckers", einem kooperativen Deckbuilding-Spiel im Cyberpunk-Setting, das vor allem die Fans kooperativer Spiele ansprechen dürfte. Daniel II bringt seine Begeisterung für die deutschen Versionen von "Arcs" und "Galactic Cruise" zum Ausdruck, während er sein Augenmerk auch auf "Vantage" legt, ein Open-World-Spiel, das mit seiner Koop-Dynamik für Aufregung sorgt. Maximilian stellt "Feya's Swamp" vor, ein Spiel, das sich durch ein faszinierendes Setting und ansprechende Illustrationen hervorhebt, während Johanna "Dinogenics" sowie das interessanten Kickstarter-Projekt "Jisugi" ins Rampenlicht rückt – beide Spiele zeigen spannende Management-Mechaniken. René richtet den Blick auf "Foxbowl", ein umstrittenes Worker-Placement-Spiel, sowie das Solo-Spiel "Fear of the Dark" und informiert über die deutschen Lokalisierungen wie "Fromage" und "Horror im Orientexpress". Thomas hingegen gibt Einblicke zu "Rewild South America" sowie "Dirt & Dust", zwei Spielen, auf die er sich besonders freut. Er nennt auch die Pixel-Serie, die bei der Messe zu finden sein wird, und hebt die Besonderheiten von "Ant - For the Colony" hervor. Zuletzt beschließt Daniel die Runde mit seinen Geheimtipps: "Pulitzer", ein kreatives Spiel für Journalisten, "Otter" und "Meltwater", das in einer herausfordernden Antarktis spielt, ziehen meine Neugier an. Wir laden euch ein, die spannenden neuen Titel zu entdecken und während der Messe in Essen auf unseren Stand vorbeizuschauen. Wir freuen uns darauf, euch vor Ort zu treffen, eure Spieltipps zu hören und zu erfahren, welche Neuheiten ihr entdeckt habt.Euer FeedbackIhr habt Feedback zu dem Podcast und Themen- oder Gastwünsche? Schreibt uns an podcast@brettspiel-news.de oder auf Facebook, Twitter oder Instagram. Außerdem könnt ihr auf unserem Discord Server vorbeischauen und den Podcast auch auf Youtube anhören.

What does it take to turn social media into a serious business driver for B2B companies? Chris Hackney, Chief Product Officer at Meltwater, joins the show to unpack how his team connects social engagement to pipeline and revenue. In this episode, we dive into Meltwater's approach to content strategy, channel differentiation, and analytics that prove impact across the funnel. Chris also shares how his team structures workflows, leverages influencer voices, and balances brand personality with professionalism in a global enterprise. Full Episode Details  Chris joins hosts Zontee Hou and Jennifer Harmon on this episode of Social Pros to share how Meltwater's social media strategy drives real business outcomes, especially in the B2B space. He breaks down how the team maps social content to different stages of the funnel, tailors messaging by channel, and uses data to prove the impact of social on both awareness and pipeline. Chris discusses how Meltwater's global team balances centralized governance with regional execution, and how they tap into employee voices and influencer partnerships to expand reach and relevance. Chris also shares lessons from recent initiatives like their Meltwater Champions program, and explains why social media teams should think more like editorial hubs than traditional marketing arms. Chris reflects on the rise of AI in social workflows—calling it “in its toddler phase”—and urges marketers to stay curious as the tools mature. He also shares his take on where social apps are headed next, predicting even deeper tribalism and fragmentation across platforms. All that and more on an all-new episode of Social Pros! In This Episode: 1:50 -  Protecting your brand and earn back trust in the face of disinformation 6:02 - Opportunities for AI in marketing and communications   10:56 -  Chris's advice for success in human team members meeting AI technology 14:41 -    How to connect one-to-one when platforms are constantly changing  17:51 -  How Chris manages which platforms to invest time, energy, and money into 20:12 - Using tools like media intelligence to stay on top of trends  22:34 - Producing a framework to keep on top of the things you need to know, and how to empower your team to react in real time 31:24 - Chris's advice for aspiring social pros Resources: Connect with Chris on LinkedIn Visit the Meltwater website   Visit SocialPros.com for more insights from your favorite social media marketers.

In this episode of Grow a Small Business, host Troy Trewin interviews Barrie Cohen, founder of BC Public Relations, about her journey of building a successful Denver-based PR firm. Since its inception in 2017 as a solo venture, the firm has grown into a dynamic team of five women. Initially focused on traditional media, BC Public Relations has diversified into digital platforms such as podcasts and YouTube. Cohen shares insights on the power of storytelling in marketing, navigating the challenges of team management, and fostering strong client relationships. She also discusses self-funding her business, leveraging AI in PR, and the transformative value of mentorship and professional development. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Barrie said the hardest thing is that we often focus too much on what we're not doing well and forget to celebrate the wins. She stressed it's easy to feel like we're constantly screwing up instead of recognizing the many little victories that come with growing a business. What's your favorite business book that has helped you the most? Barrie's favorite is “The Business of Persuasion” by Harold Burson, a pioneer in public relations. It's somewhat niche to her industry (PR), but she finds it offers great lessons on how the field started and evolved. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? She recommends The PR Podcast (specific to PR), and also listens to Mel Robbins for personal growth. Beyond that, she values reading widely and networking to learn from peers. What tool or resource would you recommend to grow a small business? Barrie recommended media databases (like Cision, Muck Rack, Meltwater). While these are mainly for PR, she highlighted how powerful the right tools can be to connect with audiences and tell your story effectively. What advice would you give yourself on day one of starting out in business? Her advice for day one in business is to keep pushing forward. Embrace the tough moments, allow yourself to feel them—maybe even shed a tear — but always rise again the next day. As a business owner, others rely on you, and the journey is a continuous one. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Keep moving forward – cry it out if you must, but get up the next day and keep going — Barrie Cohen Focus less on what you're not doing well, and take time to celebrate the small wins — Barrie Cohen You're running a business, not a charity; hire for skill, not just likability — Barrie Cohen      

How do you turn a nonprofit's mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at PetSmart Charities, joins the show to share how her team uses authentic storytelling to inspire and build community around pet adoption. She explains how they tailor content by platform, foster meaningful engagement, and prioritize stories that reflect their values. Virginia also emphasizes the power of collaboration, showing how relying on your team can turn big, ambitious ideas into impactful, resonant content. This episode also features a bonus interview with Jenny Force, Global VP of Demand Generation at Meltwater, who speaks with Zontee about their recent Meltwater Summit. Full Episode Details  Virginia joins host Jennifer Harmon on this episode of Social Pros to share how her team at PetSmart Charities uses storytelling to spotlight their mission of keeping people and pets together. She dives into the creative strategy behind their “11 millionth adoption” campaign—framed like a reality dating show—and how it was tailored differently for each major social media platform. Virginia also explains how collaboration, pre-planning, and staying true to the brand's authentic voice help their content resonate across audiences. She and Jennfier discuss the importance of bringing others into the creative process early, and relying on your team for feedback, support, and ideas that make the work stronger. It's an inspiring look at how social teams can turn mission-driven content into powerful, heartwarming stories that drive real-world impact!  Then, host Zontee Hou sits down with Jenny Force, Global VP of Demand Generation at Meltwater, to discuss key takeaways from the 2025 Meltwater Summit. She shares the top trends shaping marketing and PR today—including AI, agility, brand authenticity, influencers, and misinformation—and explains how brands can stay ahead by using data, embracing collaboration, and leaning into strategic experimentation. In This Episode: 3:21 -  PetSmart Charities and their mission 5:46 -  Virignia's role as Content Manager 7:42 - Balancing hybrid roles in digital and social 11:40 -   Balancing efficiency and automation while still humanizing the brand  15:02 - How to secure employee & executive participation for social 20:40 - The reality show-like 11 million adoptions campaign 26:29 - Successful pre-production to help campaigns thrive 28:38 - Taking the leap on ambitious ideas 31:05 - The importance of collaboration in all types of storytelling 33:56 - PetSmart Charities' social strategy described in one sentence 34:31 -  How authentic social media work fits into big-picture brand strategy  38:10 - Andy's advice for aspiring social pros 41:40 - Interview with Jenny Force of Meltwater Resources: Connect with Virginia on LinkedIn Visit the PetSmart Charities website Follow PetSmart Charities on TikTok Follow PetSmart Charities on Instagram   Visit SocialPros.com for more insights from your favorite social media marketers.

Velkommen til en spesialepisode fra Shifters LIive: I denne episoden får du høre tre av Nordens skarpeste hoder innen B2B-salg dele sine erfaringer og strategier for å vokse internasjonalt, bygge effektive salgsorganisasjoner og lykkes med partnerskap.

Send us a textIn this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage.Tune in to learn more!Our Guest:Our episode guest is Chris Hackney, chief product officer at Meltwater. He brings more than 25 years of experience in B2B SaaS, specializing in media intelligence, PR technology, and communications strategy. At Meltwater, he leads product innovation to help brands navigate complex media landscapes and act on real-time insights.Five things you'll learn from this episode:1. What media intelligence is and how it strengthens PR strategy2. How to turn media monitoring into measurable business insights3. Why PR professionals must embrace data-driven storytelling4. Which metrics matter most when evaluating earned media coverage5. How Meltwater is evolving its tools to meet the needs of modern communicatorsQuotables“Media intelligence helps you move from reporting what happened to influencing what happens next.” — @ChrisHackney“PR needs to speak the language of the boardroom. That means data, context, and outcomes.” — @ChrisHackney“The goal isn't more coverage — it's the right coverage that moves the needle.” — @ChrisHackney“You can't manage what you don't measure. And that includes reputation.” — @JasonMudd9“Media monitoring tools have evolved. It's time PR pros evolved with them.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Chris HackneyOur episode guest is Meltwater's Chris Hackney, vice president of enterprise sales. Chris brings nearly two decades of experience in digital media, SaaS technology, and public relations. At Meltwater, he works closely with communications leaders and enterprise organizations to help them gather, analyze, and act on media insights that drive strategic decisions.Chris has a deep understanding of the evolving PR landscape and the growing need for measurement and accountability in earned media. He frequently works with clients to strengthen their media intelligence capabilities and align communications with business outcomes. His insights help brands better understand their reputations, competitive positioning, and media performance in a fast-moving digital environment.Guest's contact info and resources:Chris Hackney on LinkedInMeltwater website10 steps to prepare your company for crisisAdditional Resources:Understanding the differences of PR monitoring, measurement, and evaluationSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

This week's episode covers the question many PR pros are frequently asked by clients: how can we measure the impact of our work? Here to answer is Dino Delic, Strategic Customer Advisor at Meltwater, a platform we're all familiar with. 

Norge kan tiltrekke seg all den kompetansen og talentene vi trenger, om vi går sammen for å gjøre det, mener Jørn Lyseggen. Meltwater-gründeren tok med seg selskapet fra Tjuvholmen til San Francisco og omsetter for fem milliarder kroner. Hør Lyseggens tanker om en visjon for Norge, i denne samtalen med Håkon Haugli og Kjetil Svorkmo Bergmann. Synes du Innopodden låter annerledes enn tidligere? Det stemmer, vi har fornyet lydbildet.Tekstversjon av Innopodden finner du her. Hosted on Acast. See acast.com/privacy for more information.

This week on the pod, Erin Escobedo talks about Meltwater, her game about the aftermath of a devastating nuclear war. It was originally published by Hollandspiele, but a new edition is coming out through Capstone. We also discuss fighting games! Keep the Faith campaign: https://www.backerkit.com/call_to_action/ffdefab3-adb6-48aa-8335-797e720c58a1/landing Beyond Solitaire is proudly sponsored by Central Michigan University's Center for Learning Through Games and Simulations, where learning can be both playful and compelling. Check them out here: https://www.cmich.edu/academics/colleges/liberal-arts-social-sciences/centers-institutes/center-for-learning-through-games-and-simulationsCheck out CMU's game offerings here: https://cmichpress.com/shop/Sign up for an online game design class here: https://www.cmich.edu/academics/colleges/liberal-arts-social-sciences/centers-institutes/center-for-learning-through-games-and-simulations/certificate-in-applied-game-designAll episodes of my podcast are available here: https://beyondsolitaire.buzzsprout.com/Beyond Solitaire Merch: https://sirmeeple.com/collections/beyond-solitaireEnjoy my work? Consider supporting me on Patreon at https://www.patreon.com/beyondsolitaire or getting me a "coffee" on Ko-fi! https://ko-fi.com/beyondsolitaireContact Me: Email: beyondsolitaire at gmail.comTwitter: @beyondsolitaireInstagram: @beyondsolitaireFacebook: www.facebook.com/beyondsolitaireWebsite: www.beyondsolitaire.net

This story is written by Joanne van Beek for Het Rode Oor 2020. Het Rode Oor (The Red Ear) is the annual erotic writing contest in the Low Countries, curated by the Flemish-Dutch House deBuren in collaboration with Company New Heroes, Hard//hoofd, ILFU and the Writer's Guide (to the Galaxy). This story is translated by Liz Waters.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode features an interview with Jenny Force, VP of Global Demand Generation at Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company's first big summit, as well as the work they have done to automate their inbound process to maximize each MQL.Key Takeaways:Launching a new big initiative and then proving ROI to the executive team requires careful positioning and careful measurement against KPIs.Automating the process for inbound leads through tech removes manual human intervention and puts the sellers into positions where they can do their job at a more impactful level.Imbuing campaigns with humor, while a little scary, can cause a big lift in engagement.Quote: We've been really investing and not just spending more money to get more MQLs. It's making, not to sound cliche, but every MQL count. It's about automating the process. Here at Meltwater, we're a 20-year-old company, we're very sales-centric and there's a lot of energy that used to be put behind outbound. So, it was changing the narrative around inbound. Until we totally make this change as a business where everyone in the business is shouting to get an inbound lead and are super excited about it, it's how can I get every single lead responded to in under an hour without any delays? And it's been a bit of a journey to put the right tech in place to automate those processes that we can, take out that manual human intervention and then put the sellers into the business so they can actually sell. So, I've got some tech around instant meeting scheduling, self-serve demos, a conversational email that we've put in. And honestly, I feel like that has already had such an impact on our conversion rates. I wouldn't get rid of it.Episode Timestamps: *(06:03) The Trust Tree: Improving inbound efficiency and increasing deal velocity*(14:32) The Playbook: Launching a summit and investing in automation *(45:53) The Dust Up: Changing inbound KPIs to get a seat at the table *(49:30) Quick Hits: Jenny's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jenny on LinkedInLearn more about MeltwaterLearn more about Caspian Studios

Das Zollchaos geht weiter und die Verlage rüsten sich für Konsequenzen. Außerdem in unserem wöchentlichen News-Update: "Meltwater" führt uns in die überflutete Postapokalypse, diverse Neuankündigungen von Frosted und eine neue "Sea Salt & Paper"-Erweiterung.

Arriva Digital 2024, il report con tutti i dati del mondo digitale di Meltwater ed è di nuovo il momento di analizzarli per capire come si sta evolvendo il nostro uso di internet e dei social.#InsalataMistaPodcast Leggi la puntata su Insalata Mista: https://www.insalatamista.blogPer supportarmi: lascia una recensione su Spotify o Apple Podcast, oppure condividi la newsletter o questo podcast!-----------Iscriviti gratuitamente a Insalata Mista, la newsletter di tecnologia, intrattenimento e attualità da cui questo podcast prende spunto.Iscrivi subito qui

Épisode 1239 : Les réseaux sociaux sont en constante évolution et pour les entreprises c'est un chantier sans fin, alors où en sommes nous en ce début 2025 ? Quels sont les enjeux pour les entreprises ? Quels sont les grands défis pour les marques et quels moyens sont-elles prêts à développer ? Les budgets sont-ils à la hausse ? En gros : Les réseaux sont-ils encore stratégiques pour les entreprises ?Une étude réalisée par MeltWater en Décembre 2024 tente de répondre à ces questions. Meltwater c'est un outil d'écoute de bruit en ligne.L'objectif principal de cette étude est de fournir une analyse approfondie des pratiques, tendances et priorités des entreprises en matière de réseaux sociaux.Ce baromètre s'appuie sur un échantillon de plus de 400 entreprises basée en Europe, au Moyen-Orient et en Afrique (EMEA).Elle inclue des acteurs B2B, B2C et aussi des agences.—78 % des entreprises considèrent les réseaux sociaux comme plus stratégiques en 2025 qu'en 2024Une priorité massive pour la notoriété de marque—Un rôle stratégique, mais trop peu de moyen pour les ambitionsPremière enseignement : l'internalisation d'experts social media au coeur des entreprises est en stagnation.C'est intéressant parce que parallèlement, en Europe il y a une culture forte de l'internalisation social media.70 % des entreprises EMEA gèrent leurs réseaux sociaux entièrement en interne. C'est beaucoup plus que pour les US ou l'intervention d'agence est nettement plus répandu.Lorsque il y a outsourcing, il concerne principalement : La production de contenu (38 %) et la production vidéo (35 %).Pour les entreprises, le Social Media en 2025, c'est surtout un défi structurel lié au manque de ressources !C'est simple. C'est plus stratégique qu'en 2025 et pourtant les budgets stagnent voir diminuent.Pour les entreprises il y a 2 préoccupations majeures : - Comment soutenir la production de contenu vidéo avec mon budget ? (38%) Et comment ne pas voir mes équipes internes exploser face à la charge de travail ? (37%)Le publicitaire SMA progresse modestementEn 2025, le paid social reste essentiel mais sous-utilisé en Europe.75 % des entreprises EMEA l'adoptent, contre 85 % aux États-Unis.Les budgets sont globalement stables, même si 35 % des entreprises prévoient de les augmenter légèrement.Les formats statiques sont préférés (78 %), devant la vidéo (70 %), en raison de contraintes budgétaires.Un rôle stratégique mais des marges de progressionLes réseaux sociaux restent un pilier incontournable. Ils permettent de renforcer la notoriété et l'engagement. Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

  Join Sarah as she forecasts marketing trends for 2025 and how those trends apply to insurance agents like you!   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: 5 Things from the CMS 2026 MA and Part D Proposed Rule: https://pod.fo/e/28c9d2   How Ask Integrity Can Streamline Your Medicare Sales Appointments: https://pod.fo/e/27a354   Instagram Basics for Insurance Agents: https://pod.fo/e/28803f    References: Jantsch, John. “ 5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead).” Ducttapemarketing.Com, Duct Tape Marketing, 4 Dec. 2024, https://ducttapemarketing.com/2025-marketing-trends-how-to-stay-ahead/.   Chaffey, Dave. “10 Actionable Digital Marketing Trends for 2025.” Smartinsights.Com, Smart Insights, 11 Dec. 2024, https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/.   Rand, Stephanie. “10 Key Marketing Trends for the US in 2025.” Askattest.Com, Attest, 30 Oct. 2024, https://www.askattest.com/blog/articles/marketing-trends.   Dionne, Jazmyn. “12 Digital Marketing Trends to Look Out For in 2025.” Hiilite.Com, Hiilite Web Design + Marketing + SEO, 27 Nov. 2024, https://hiilite.com/12-digital-marketing-trends-to-look-out-for-in-2025/.   Howarth, Josh. “13 Top Marketing Trends (2024 & 2025).” Explodingtopics.Com, Exploding Topics, 11 June 2024, https://explodingtopics.com/blog/marketing-trends.   Stahl, Stephanie. “40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025.” Contentmarketinginstitute.Com, Content Marketing Institute, 4 Dec. 2024, https://contentmarketinginstitute.com/articles/trends-content-marketing/.   “2025 Marketing Trends to Watch Out For: Part 1.” Northbeam Blog, Northbeam, 17 July 2024, https://www.northbeam.io/post/2025-marketing-trends-to-watch-out-for-part-1.   Early, Morgan. “2025 Marketing Trends.” Fullcircleinsights.Com, Full Circle Insights, 6 Dec. 2024, https://fullcircleinsights.com/blog/2025-marketing-trends/.   Bevel, Christopher. “2025 Outlook: 10 Media and Marketing Trends to Watch.” Amapittsburgh.Org, American Marketing Association Pittsburgh, 19 Oct. 2024, https://amapittsburgh.org/blog/2025-outlook-10-media-and-marketing-trends-to-watch/.   Bansal, Deepak. “Digital Marketing Trends for 2025 and Beyond.” Forbes, Forbes Magazine, 13 Nov. 2024, https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/.   “Digital Marketing Trends for 2025: Content Strategy.” Spinutech.Com, Spinutech, 26 Nov. 2024, https://www.spinutech.com/digital-marketing/content/strategy/digital-marketing-trends-for-2025-content-strategy/.   Perry, Hanif. “Four Trends to Feed 2025 Marketing Planning.” Prophet.Com, Prophet Brand Strategy, 2 Dec. 2024, https://prophet.com/2024/08/four-trends-to-feed-2025-marketing-planning/.   Schultz, Mike. “How Many Touches Does It Take to Make a Sale?” Rainsalestraining.Com, RAIN Group Sales Training, 19 Dec. 2023, https://www.rainsalestraining.com/blog/how-many-touches-does-it-take-to-make-a-sale.  Krafft, Natalie. “Marketing in 2025: Six Key Trends That Will Drive the Future.” Oppizi.Com, Oppizi, 17 Oct. 2024, https://www.oppizi.com/blog/marketing-trends/marketing-in-2025-five-key-trends-that-will-drive-the-future/.   “Marketing Trends 2025.” Kantar.Com, Kantar, https://www.kantar.com/campaigns/marketing-trends. Accessed 12 Dec. 2024.   “Marketing Trends 2025: 13 Trends to Help You Power Through.” Mediatool.Com, Mediatool, 12 Nov. 2024, https://mediatool.com/blog/marketing-trends-2025.   Yakuel, Pini. “Marketing Trends 2025: Predictions, Tips, & Technologies to Thrive.” Optimove.Com, Optimove, 25 Nov. 2024, https://www.optimove.com/blog/marketing-trends-2025-top-predictions.   “Ready for 2025? The Marketing Trends That Could Change Everything.” Obaninternational.Com, Oban International, 29 Oct. 2024, https://obaninternational.com/blog/the-marketing-trends-set-to-rule-2025/.   Concannon, Lance. “The Biggest Marketing Trends for 2025.” Meltwater, Meltwater, 22 Nov. 2024, https://www.meltwater.com/en/blog/marketing-trends-2025.   “The Top Digital Marketing Trends You Need to Know for 2025.” Abstraktmg.Com, Abstrakt Marketing Group, 29 Oct. 2024, https://www.abstraktmg.com/digital-marketing-trends/.   Phil, Wilson. “Top 2025 Digital Marketing Trends: AI, MMM, and More.” Thinkwithgoogle.Com, Google, Dec. 2024, https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/digital-marketing-trends-2025/.   Treanor, Tom. “What Is First-Party Data? How To Build a First-Party Data Strategy.” Cdp.Com, The Customer Data Platform Resource, https://cdp.com/articles/what-is-first-party-data-and-why-is-it-so-important/. Accessed 12 Dec. 2024.   Yakuel, Pini. “Zero-Party Data, Infinite Potential: Marketing Trends to Watch in 2025.” CMSWire.Com, CMSWire, 10 Dec. 2024, https://www.cmswire.com/digital-marketing/zero-party-data-infinite-potential-marketing-trends-to-watch-in-2025/.   “Zero Party Data vs First, Second & Third Party Data Explained.” Usercentrics.Com, Usercentrics, 1 Nov. 2024, https://usercentrics.com/knowledge-hub/zero-first-and-third-party-data/.      Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance       Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel    Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/  Not affiliated with or endorsed by Medicare or any government agency. 

No Brasil, o impacto das redes sociais é simplesmente avassalador e impactante do ponto de vista do usuário.Segundo o relatório "Digital 2024", produzido pela We Are Social e Meltwater, os brasileiros passam, em média, impressionantes 9 horas e 13 minutos por dia conectados à internet, com 3 horas e 37 minutos dedicadas exclusivamente às redes sociais. Para falar sobre esse assunto eu recebo hoje aqui no Podcast Canaltech o Antonio Gelfusa Júnior, especialista em redes sociais. E mais: Mignow lança programa de trainee para formar talentos em tech; Realme lança novo celular com "ligações gratuitas"; entenda como funciona; Brasileiros não confiam em bets e querem regulamentação forte, mostra pesquisa; WhatsApp ganha botão de Pix para facilitar transferências; veja como usar; Dell abre 500 vagas para cursos online grátis para área de tech. Receba notícias do Canaltech no WhatsApp Entre nas redes sociais do Canaltech buscando por @Canaltech nelas todas Entre em contato pelo nosso e-mail: podcast@canaltech.com.br Entre no Canaltech Ofertas Acesse a newsletter do Canaltech Este episódio foi roteirizado e apresentado por Gustavo Minari. O programa também contou com reportagens de Clara Pitanga, Emanuele Almeida e Bruno De Blasi. Edição por Natália Improta. A trilha sonora é uma criação de Guilherme Zomer e a capa deste programa é feita por Erick Teixeira.See omnystudio.com/listener for privacy information.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's effectiveness involves tracking engagement, media monitoring, and the "buzz factor." Tousley stressed the need for patience and consistent effort, noting that PR's impact can be seen over time, contributing to lead velocity and revenue. Show NotesConnect With: Jerry Touslee: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on the Revenue Insights Podcast, Graham Smith speaks with Sean Murray, Senior Director of Sales and Sales Development at LeadIQ. In this episode, Sean shares his journey to tech sales, discusses his approach to building high-performing SDR teams, and explains why quality outreach trumps quantity in today's sales landscape. Sean Murray is Senior Director of Sales and Sales Development at LeadIQ, a pipeline generation platform focused on delivering high-quality contact data. With over a decade of experience across various sales roles, Sean has transformed LeadIQ's sales development approach from a volume-based to a quality-focused strategy. Before LeadIQ, Sean held positions at Salesforce, Conga, and Meltwater.

In this week's episode of the PR Wine Down podcast, April and Laura discuss recent seismic shifts in the practice of the PR profession through the lens of two seasoned media strategists.  First, your favorite hosts discuss an article fromThe Sword and the Script, about recent changes in print media monitoring and sentiment analysis. In this segment, April and Laura discuss Burrelles' decision to retire its print monitoring services, PRophet's integration of new Google AI models, and Meltwater's newest AI features. In the “What's Up on Reddit?” segment, April and Laura read a post from one user who is lamenting the decline of dedicated beat reporters at many publications, in favor of employing generalists as news organizations continue to downsize. Tune in for a discussion about how PR practitioners can adapt and identify new media opportunities for clients in niche industries.  Read the PR  News of the Week here: https://www.swordandthescript.com/2024/07/farewell-burrelles-pr-tech-sum-56/ Read this week's Reddit post here: https://www.reddit.com/r/PublicRelations/comments/1enn00s/as_a_midish_level_pr_professional_working_in/  Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Visit the TR website here. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown  

Send us a textInside this ABM Done Right Podcast, Eric Gruber (CEO of Personal ABM) talks to Briana Evans (Head of Global Enterprise Marketing and ABM) about their move from ABM to ABX,  During the conversation, they discussed:1. How ABM is not about marketing ownership of accounts -- and it's not about marketing supporting sales. It's a cross functional GTM strategy that stretches across the entire GTM, where all teams are an equal partner in driving account-based revenue growth.2. How GTM teams should create a cohesive account experience and how teams should unify where they are one company, one team. They share how "one company, one team"  should be represented every time teams show up and engage with future and existing customers. 3. How we should be nurturing from a leadership, sales, marketing, customer success and product perspective. 4. The 3 key pillars of Meltwater's ABX program.5. How Meltwater is taking an account-based GTM approach to ABM integrating 1: many, 1: few and 1:1 vs. just using ABM as a tiering, segmentation and prioritization strategy. 6. The role that 6sense and intent data should play, 

Welcome back to another episode of The A100 Podcast! In this week's episode, Colleen Gallagher concludes our special three-part series on AI in PR with an insightful solo cast. Today, we explore two critical areas where AI can enhance your PR efforts: crisis management and influencer identification and engagement. These topics are part of the five areas we cover in our newly released AI ebook, "Five Ways to Use AI in Your Association's PR Efforts." Email cgallagher@onwrdupwrd.com to get your copy or download it here: https://onwrdupwrd.com/ebook-5-ways-to-use-ai-in-your-pr-efforts/  Key Highlights: Crisis Management with AI: Early Warning System: Learn how AI-powered tools like Meltwater or Brandwatch can monitor and analyze data to provide real-time sentiment tracking, allowing you to be proactive when a crisis is unfolding. Developing a Crisis Management Strategy: Discover how AI can help draft a preliminary crisis response plan, analyze historical data and suggest effective strategies based on past crises. Combating Disinformation: Explore tools like Truepic or Deepware that can verify the authenticity of images and videos to help counter disinformation and deep fakes. Influencer Identification and Engagement with AI: Identifying the Right Influencers: Understand how AI can analyze content across various platforms to find influencers whose values and audiences align with your organization. Tools like Traackr and Klear can assist in this process. Crafting Targeted Outreach: See how AI can review influencers' past content to help draft personalized outreach messages and suggest the best times and platforms to engage with them. Stay Connected: Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode. Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies. Resources: Check out our website at onwrdupwrd.com in the coming weeks for a new toolkit on using AI in PR or to sign up for our upcoming workshops. More to come soon on this! Stay tuned for more episodes packed with insights to help your association become the go-to source in your industry or profession!

  You asked, and we answered! Join Tina and Sarah as they share expert advice, statistics, and strategies for creating a successful business TikTok.   Contact the Agent Survival Guide Podcast! Email us ASGPodcast@Ritterim.com or call 1-717-562-7211 and leave a voicemail.   Resources: Affinity Partnerships for Insurance Agents: https://ritterim.com/blog/affinity-partnerships-for-insurance-agents/ Agent's Guide to Video Communication Resources: https://link.chtbl.com/ASG596 Apps for Social Media Marketing: https://link.chtbl.com/ASGA52 Best Free Writing & Grammar Apps: https://link.chtbl.com/ASGA58 Best Practices for Video Calls: https://link.chtbl.com/ASG597 How to Recruit Agents to Your Downline in 2024: https://link.chtbl.com/ASG588 Interview: Tips for Hiring & Building an Insurance Agency: https://ritterim.com/blog/interview-tips-for-hiring-and-building-an-insurance-agency/   FREE eBooks & Guides: A Quick Guide to Cross-Selling Ancillary Insurance with Medicare Products: https://ritterim.com/selling-ancillary-with-medicare/ Social Media Marketing for Insurance Agents: https://ritterim.com/social-media-ebook/ The Complete Guide on How to Sell Final Expense Insurance: https://ritterim.com/final-expense-ebook/ The Complete Guide to Selling Affordable Care Act Insurance Plans: https://ritterim.com/aca-ebook/ The Insurance Agent's Guide to Establishing Successful Affinity Partnerships: https://ritterim.com/blog/interview-tips-for-hiring-and-building-an-insurance-agency/   References: 4 TikTok Analytic Tools That Do the Math for You: https://blog.hootsuite.com/tiktok-analytics/ 7 Top Tips for Making TikTok Videos: https://www.tiktok.com/business/library/Top_Tips_One_Pager_SMB.pdf About TikTok Business Account: https://ads.tiktok.com/help/article/tiktok-business-account Americans' Social Media Use: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ Digital Global Overview Report 2024 Meltwater: https://www.slideshare.net/slideshow/2024digital-global-overview-report-2024-meltwaterpdf/267675960 How to win at TikTok ads in 2024: https://sproutsocial.com/insights/tiktok-ads/ Introducing Video Schedular: Now You can plan TikToks in advance! https://www.tiktok.com/business/en-US/blog/introducing-video-scheduler-now-you-can-plan-tiktoks-in-advance Social Media Fact Sheet: https://www.pewresearch.org/internet/fact-sheet/social-media/ The 2024 Guide to TikTok Marketing: Tips, Examples, & Tools: https://blog.hootsuite.com/tiktok-marketing/ TikTok marketing: The complete guide for brands in 2024: https://sproutsocial.com/insights/tiktok-marketing/ TikTok Tutorial Series: TikTok Analytics: https://newsroom.tiktok.com/en-us/product-tutorial-tiktok-analytics TikTok User Age, Gender, & Demographics 2024: https://explodingtopics.com/blog/tiktok-demographics Types of TikTok and TikTok for Business Accounts: https://ads.tiktok.com/help/article/tiktok-and-tiktok-business-account-types?lang=en   Follow Us on Social! Ritter on Facebook, https://www.facebook.com/RitterIM Instagram, https://www.instagram.com/ritter.insurance.marketing/ LinkedIn, https://www.linkedin.com/company/ritter-insurance-marketing TikTok, https://www.tiktok.com/@ritterim X (fka) Twitter, https://twitter.com/RitterIM and Youtube, https://www.youtube.com/user/RitterInsurance Sarah on LinkedIn, https://www.linkedin.com/in/sjrueppel/ Instagram, https://www.instagram.com/thesarahjrueppel/ and Threads, https://www.threads.net/@thesarahjrueppel  Tina on LinkedIn, https://www.linkedin.com/in/tina-lamoreux-6384b7199/

Previously Tim has held a number of roles with Meltwater: Area Director, Managing Director Australia, Senior Client Success Manager Australia, Sales Manager Australia, Sales Consultant Australia.  Prior to Meltwater, he was a journalist with the Herald Sun in Melbourne.

This episode is extra special because I was lucky enough to interview THE AJ Bruno, Founder and CEO of QuotaPath. AJ wears many hats—he's a limited partner, podcast host, serial entrepreneur, commercial pilot, dad, and much more!AJ delves into the personal aspects of his life, including his upbringing in Pittsburgh, where his father's entrepreneurial spirit and career as a commercial pilot heavily influenced him. AJ recounts his early experiences in acting and entrepreneurship, which laid the foundation for his later ventures. AJ's first business was called Control the Buzz, a website where users could post messages for a fee, inspired by the Million Dollar Homepage concept. Despite its short-lived success, the experience taught him valuable lessons about focus and monetization. This early venture paved the way for his sales career at Meltwater, where he honed his skills and leadership abilities. AJ credits a transformative experience at a Tony Robbins seminar for inspiring him to pursue his entrepreneurial dreams with renewed vigor. This event helped him overcome limiting beliefs and set him on the path to founding TrendKite, his next significant business venture.AJ reflects on the parallels between being a pilot and an entrepreneur. Both roles require meticulous attention to detail, constant monitoring of various systems, and the ability to handle multiple responsibilities simultaneously. AJ shares how his passion for flying helps him clear his mind and draw connections to his business life. He also discusses the challenges and rewards of balancing his love for aviation with his responsibilities as a CEO and family man, highlighting the importance of learning and growing continuously in both personal and professional aspects.Discover the heart and hustle behind AJ Bruno's entrepreneurial ventures as he imparts wisdom and inspiration in this engaging episode of The First Customer!Guest Info:QuotaPathhttps://www.quotapath.com/demo/AJ Bruno's LinkedInhttps://www.linkedin.com/in/ajbruno3/Connect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

Meet the guest on the latest edition of The PR Week podcast: John Box, CEO of Meltwater. He talks about how his company has evolved from a news monitoring platform to one that keeps an eye on social media activity across many platforms for agencies, clients, the government sector — and even the Vatican. Plus, the biggest marketing and communications news of the week, including Omnicom Group's Q1 results, John Deere's campaign to become a cultural brand for young consumers and the best and most noteworthy 4/20 campaigns.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

We run down and Round Up some deep stories about Canada and elsewhere. Where is the analysis from the independent media on the RCMP report? What about the CSIS report talked about in the MSM? What outside company is Canada using to track and analyze our social media and online activity?   What is the bank saying about Canada's productivity? How about small businesses and the carbon tax? What is open banking? What happened at the Calgary council meeting about blanket Re-Zoning?   In the last part we get into the weird esoteric and numerological aspects of the bridge collapse. And we talk about Dr. Makis's Substack on SIDS, and MAID. And speaking of that, what did Attali say about euthanasia, the global population, controlling people and how to cull us?    To gain access to the second half of show and our Plus feed for audio and podcast please clink the link http://www.grimericaoutlawed.ca/support.   For second half of video (when applicable and audio) go to our Substack and Subscribe. https://grimericaoutlawed.substack.com/ or to our Locals  https://grimericaoutlawed.locals.com/ or Rokfin www.Rokfin.com/Grimerica Patreon https://www.patreon.com/grimericaoutlawed   See links for the topics that we chatted about: https://needtoknow.news/2024/03/war-on-food-oregon-shuts-down-small-farms-bad-policies-that-can-spread-to-other-states/ https://www.ctvnews.ca/business/big-changes-are-coming-to-how-canadians-bank-but-adoption-likely-to-be-slow-1.6801709 https://substack.com/app-link/post?publication_id=695291&post_id=142900441&utm_source=post-email-title&utm_campaign=email-post-title&isFreemail=true&r=24pqe&token=eyJ1c2VyX2lkIjozNTc5MjA2LCJwb3N0X2lkIjoxNDI5MDA0NDEsImlhdCI6MTcxMTI1MDg2NiwiZXhwIjoxNzEzODQyODY2LCJpc3MiOiJwdWItNjk1MjkxIiwic3ViIjoicG9zdC1yZWFjdGlvbiJ9.E2Zllc84u2bFUPhwq5BvGL7uuSKTph1MpKGJNgLM6ao https://www.ctvnews.ca/politics/anti-authority-narratives-could-tear-fabric-of-society-intelligence-report-warns-1.6820025?cid=sm%3Atrueanthem%3A%7B%7Bcampaignname%7D%7D%3Atwitterpost%E2%80%8B&taid=66005c21bc332f0001a911f8&utm_campaign=trueAnthem%3A+Trending+Content&utm_medium=trueAnthem&utm_source=twitter https://www.ctvnews.ca/canada/secret-rcmp-report-forecasts-a-bleak-future-in-canada-1.6821642?cid=sm%3Atrueanthem%3A%7B%7Bcampaignname%7D%7D%3Atwitterpost%E2%80%8B&taid=660241479876060001c74fbc&utm_campaign=trueAnthem%3A+Trending+Content&utm_medium=trueAnthem&utm_source=twitter https://twitter.com/extracapsa/status/1772728708975267974 https://twitter.com/PlumberAlberta/status/1773001929024573466 https://twitter.com/archaix138/status/1772998791475367945 https://twitter.com/jasonjamesbnn/status/1772033518560022594   Darrens Links: https://twitter.com/recallgondek/status/1772457824733282655 https://www.youtube.com/watch?v=0T6r65RiYag&t=2208s https://www.statista.com/statistics/748223/leading-countries-based-on-natural-resource-value/ https://calgary.ctvnews.ca/deeply-insulting-carbon-tax-rebate-cuts-spark-petition-from-business-advocate-1.6779386 https://www.youtube.com/watch?v=Io6bR4dGm6k https://makismd.substack.com/p/centers-for-disease-control-cdc-data?r=2at6hc https://www.theepochtimes.com/world/calgary-judge-approves-maid-for-woman-with-no-apparent-physical-illness-5614730   If you would rather watch: https://rumble.com/v4ly2ow-outlawed-round-up-3.27.24-rcmp-bullcrap-report-meltwater-pulse-gtfo-and-att.html https://grimericaoutlawed.locals.com/post/5444873/outlawed-round-up-3-27-24-rcmp-bullcrap-report-meltwater-pulse-gtfo-and-attali-illuminati https://rokfin.com/stream/46874   Support the show directly: https://grimerica.ca/support-2/ Outlawed Canadians YouTube Channel: https://www.youtube.com/@OutlawedCanadians Our Adultbrain Audiobook Podcast and Website: www.adultbrain.ca Our Audiobook Youtube Channel:  https://www.youtube.com/@adultbrainaudiobookpublishing/videos Darren's book www.acanadianshame.ca Check out our next trip/conference/meetup - Contact at the Cabin www.contactatthecabin.com Other affiliated shows: www.grimerica.ca The OG Grimerica Show www.Rokfin.com/Grimerica Our channel on free speech Rokfin Join the chat / hangout with a bunch of fellow Grimericans  Https://t.me.grimerica https://www.guilded.gg/chat/b7af7266-771d-427f-978c-872a7962a6c2?messageId=c1e1c7cd-c6e9-4eaf-abc9-e6ec0be89ff3   Get your Magic Mushrooms delivered from: Champignon Magique  Get Psychedelics online Leave a review on iTunes and/or Stitcher: https://itunes.apple.com/ca/podcast/grimerica-outlawed http://www.stitcher.com/podcast/grimerica-outlawed Sign up for our newsletter http://www.grimerica.ca/news SPAM Graham = and send him your synchronicities, feedback, strange experiences and psychedelic trip reports!! graham@grimerica.com InstaGRAM https://www.instagram.com/the_grimerica_show_podcast/  Purchase swag, with partial proceeds donated to the show www.grimerica.ca/swag Send us a postcard or letter http://www.grimerica.ca/contact/ ART - Napolean Duheme's site http://www.lostbreadcomic.com/  MUSIC Tru Northperception, Felix's Site sirfelix.bandcamp.com

Parenting isn't easy, as many parents will tell you, maybe while holding their third cup of coffee with unidentified stains on their shirt. But in the face of climate change, with 60 degree weather in January and frigid winds in March, parenting just got a bit harder. Many parents with young children are asking themselves what the future looks like for their kids and what they need to do to prepare them. Some prospective parents are wondering if they should even be having kids at all. Claire Wahmanholm takes on these questions in her fourth book of poetry, “Meltwater,” a collection focused on the climate crisis through the lens of glacial meltwater and parenthood. MPR News host Cathy Wurzer talked with Wahmanholm about “Meltwater,” which is nominated for a Minnesota Book Award.

Épisode 1108 : Un mois après le lancement du Digital Report 2024 international, We Are Social et Meltwater dévoilent aujourd'hui le rapport numérique pour la France. Cette large étude délivre les dernières données et tendances sur les comportements des français·es en ligne, sur les médias sociaux, le mobile, le gaming, le commerce en ligne, etc…Consulter l'étude complète LES FRANÇAIS·ES SONT DE PLUS EN PLUS CONNECTÉ·ESPlus de 97% des internautes en France de 16-64 ans possèdent aujourd'hui un smartphone. 41,4% ont également une console de jeux et 26,5% une montre ou un bracelet connecté (+ 6,4% par rapport à l'année dernière). Utilisation de Casques VR 4,6 % Utilisation de casque en réalité augmentée > -13% vs 2023 - 9% d'utilisation du casque pour du gamingGaming Le temps passé sur tous les médias confondu diminue légèrement , le seul qui augmente est le temps accordé au gamin (+1%)Temps moyen passé sur internet > 5h22min18% vont sur internet via le gamin soit +9%Podcast15,8% des Français en écoutent et c'est 9.7% de plus que l'an dernierGrosse baisse de Hype pour les livres audio (-15%)LES PRÉFÉRENCES SOCIAL MEDIA DES FRANÇAIS·ESNous passons 1h48 / jour sur les réseaux (-6min vs 2023)Nous consultons en moyenne tous les mois 5,8 plateformes social media.Facebook, les 3 tranches d'age les plus représentées : 25-3418-2435-44SnapchatUn nombre de sessions 2 fois plus importants que n'importe quel réseau : 525 ouvertures par mois > 18 fois par jourTikTok TikTok arrive en 6ème position avec 39,4% des français qui utilisent la plateforme chaque mois. Elle atteint cependant la 4ème position pour ce qui est de la plateforme préférée des français·es et bat tous les records du réseau social sur lequel nous passons le plus de temps : 38 heures 38 minutes par mois.(c'était 21h24 par mois l'année dernière).YouTubeYoutube arrive en seconde position des plateformes ou l'on passe plus de temps avec 16h50 par mois.QUE REGARDENT LES FRANÇAIS COMME TYPE DE VIDÉO EN LIGNE 85% des internautes en France de 16-64 ans regardent des vidéos en ligne : plus de 32% des vidéos de musique, 19,5% des vidéos d'humour ou des memes, 19,4% des livestreams, 17,6% des vidéos gaming, et 15% des vidéos et vlogs d'influenceurs.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Ever wondered what it takes to excel in the B2B marketing and sales arena? My latest podcast episode featuring the insightful Tamara Kitic Yarovoy is a goldmine of strategies, tips, and real-world examples that will transform the way you approach marketing and sales in your business. Tamara has spent the last 13 years sharpening her marketing knowledge and the last 7 years driving revenue for high-growth B2B SaaS organizations. She has also been leading demand teams at Vena Solutions and Meltwater. She uses her hands-on experience with strategic planning to create persuasive, data-driven go-to-market strategies designed to build brands, generate pipeline, drive growth, and create loyalty. She also enjoys collaborating with sales, bridging marketing and sales alignment and often people wonder if her career started in sales. She specialized in Go-to-Market Strategy, Digital and Global Marketing, Account Based Marketing, Demand Generation and User Acquisition. She lives in San Diego with her family and she's a mom to a wonderful girl. She also enjoy cooking, spending time outside and she's currently obsessed with her garden; an apple tree, a lemon tree, and heirloom tomatoes to be exact. Here's what you'll learn from this episode: - The Journey from Volleyball to B2B Marketing Maven: Tamara shares her fascinating transition from an athlete to a marketing leader, highlighting the skills and mindset that propelled her success. - Aligning Marketing with Revenue: Discover how staying close to revenue can revolutionize your marketing strategies, focusing on outcomes over outputs. - Mastering Go-to-Market Strategies: Unpack the evolution of go-to-market approaches in the B2B space and learn how to adapt and thrive in today's dynamic environment. - Leveraging Culture for Growth: Understand the critical role of company culture in driving fast, effective decision-making and fostering a high-growth environment. - Sales and Marketing Alignment: Get actionable insights on bridging the gap between sales and marketing, ensuring that your teams are working in tandem to achieve common goals. Whether you're a marketing professional, a sales leader, or a business owner, this episode is packed with valuable insights that will help you elevate your strategies, optimize your processes, and drive significant growth for your business. Timestamps: 0:00 Marketing career path and growth 4:04 Job search strategies and company analysis 12:55 Go-to-market strategies in B2B marketing 21:53 Marketing operations, processes, and resources 29:40 Aligning marketing and sales teams for maximum revenue 33:47 Aligning marketing and sales teams for revenue growth 40:10 Marketing and sales alignment 48:53 Marketing and sales alignment for growth Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M YouTube: https://www.youtube.com/@funky_marketing Give us a review: https://ratethispodcast.com/funkymarketingshow/ And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #Innovation #BusinessStrategy #Podcast #StorytellingInBusiness #MarketingInsights #B2BSaaS #ProfessionalGrowth #linkedinnetworking #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy #MarketingAndSales #RealWorldExamples #BusinessStrategy #DigitalTransformation #GrowthMindset #MarketingStrategy #SalesAlignment #InnovativeMarketing #CustomerJourney #BusinessGrowth #PersonalBranding #B2BMarketing #Storytelling #LinkedInStrategy #positioning#LinkedInGrowth #PersonalBranding #BusinessNetworking #PodcastInsights #EngagementStrategies #FunkyMarketing #leadership #authenticity --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Svět je lapen do sociálních sítí, aktivně je podle analytické společnosti Meltwater používá už přes pět miliard lidí. Šéf Cermatu Krejčí zpočátku týdne ujišťoval veřejnost, že aby se při spouštění systému elektronických přihlášek na střední školy neopakovaly problémy ze spuštění mobilní občanky, systémy byly posíleny – a k excesům tedy nemá docházet.

Recalling the adjusted date range for Meltwater Pulse 1a, new studies identify a coincident Miyake solar outburst event as RC dives back into his “Helios” program compiling research studies since date started coming in from the various solar monitoring satellites. Cometary bodies impacting the photosphere may cause outbursts – flares or Coronal Mass Ejections, that can influence the Earth and its climate in numerous ways. Others have identified millennial-scale oscillations during the Holocene and various data that points to a far-from-constant solar output. Linking the topics of plasma production, RC gets into the recent testings and concepts involved in the new energy tech created by Malcolm Bendall, including his “Thunderstorm Generator” and the relations to a Hilsch vortex tube. Possibly the beginning of a globally transformative technology?

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Ben Kessler discusses Meltwater's methodology and models for Owned, Earned, Organic (OEO) measurement of activities within the information environment. Research Question: Ben Kessler suggests an interested student ask the question: Where is the diaspora of opinion and content going as we mature as a digital society from centralized “town squares” to “closed door” networks?  Resources: Cognitive Crucible Podcast Episodes Mentioned #148 Kalev Leetaru on GDELT #115 Russ Burgos on Information Supply, Demand, and Effect #174 Kara Masick on Assessment Insights from Program Evaluation Meltwater Carpe Datum Cambridge Disinformation Summit UK RESIST 2 Framework World Economic Forum Link to full show notes and resources Guest Bio:  Ben Kessler is the Head of Enterprise Strategy & Public Sector at Meltwater. He brings 11+ years of experience in the application and adoption of data and insights from the Information Environment.  Ben has supported Civilian, DoD, IC, and Joint Forces / Coalitions in leveraging Meltwater's world-leading media intelligence suite to enable contextualized mission decisions - from risk assessments to strategic communications, public affairs, mis/dis/malinformation, narrative analysis, and real-time critical workflows.  Over the past decade, Ben has seen first-hand the evolution of the Media Intelligence space to a critical decision making capability with direct impact to senior leadership.      Meltwater's goal is to harness PAI to deliver a unique capability measuring the impact of narratives, missions, audience cohorts, campaigns, and/or outbound efforts.  We provide access to the world's largest corpus of PAI data across the global information environment, tracking over 300,000+ news sources (including online, print, broadcast, and podcasts), and over 300 million social media data points including Reddit, Meta (Facebook + Instagram), Twitter/X, YouTube, Instagram, TikTok, Twitch, Forums, Deep Web, Message Boards, Comments, Review Sites, and blogs. Meltwater's datalake spans Western and non-Western platforms, in over 100+ languages including character-based languages, and local in-market content. We process approx. 1.5B documents / day, each enriched with over 170+ AI and LLM powered metadata points for sophisticated analysis, detection algorithms, alerting workflows, network visualizations, and more. Meltwater has a commercial in-market presence in over 120+ countries that drives local requirements to support a global customer base. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

Welcome to our 2023 Creativity Review, where we talk about the best bits of PR creativity we saw last year.On the show today to help us review some of the best creative work are:Clare Morris, Clare Morris, associate director, PremierDon Ferguson, Don Ferguson, deputy MD, Hope & Glory PRLora Martyr, creative director, Taylor HerringTo remind the listeners of the rules - our creatives are not allowed to choose their own work! You can enjoy the video version of this episode here. This is part of our regular series of creativity reviews, so if you like what you hear, look back at the PRmoment Podcast archive on iTunes or Spotify to listen to more creative ideas.This special PRmoment Podcast about creativity is, naturally enough, bought to you in partnership with Creative Moment. You can subscribe to Creative Moment here.If you're listening to this show and you're inspired to shout about your creative credentials, why not enter our work into the PRmoment Awards? The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we've tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting the show.Here are the campaigns that made it into this 2023 creativity review:2 mins January: 1072 Bad Apples4 mins February: IKEA and Shelter6 mins March: Dove TurnYourBack7 mins March: Adidas, Wiggle and Muslim Hikers9 mins April: Jacquemus Bags on Wheels in Paris13 mins April: People Like Us Auto Correct Billboards14 mins June Netflix and Black Mirror16 mins June: Barbie, Barbie and more Barbie21 mins July: Enchanté gender equality?24 mins July: Maybelline CGI stunt27 mins September: Alzheimer's Research UK31 mins October: Norwich City FC's video for World Mental Health Day34 mins October: Jaffa Cakes, Bonnie Tyler and the Total Eclipse38 mins November: Doritos' ‘crunch cancellation' for noisy gamers

It's been a funny old PR year. Some firms have had a tough time. Some firms have sadly gone bust, but many, possibly the majority, have seen growth of 5-10%. And in a decent number of cases, they've grown more than that.So it's a difficult year to try and sum up, but on the show today, I'm joined by W founder Warren Johnson, and we're going to talk through the key themes and challenges that 2023 has brought to the PR agency market.Warren founded W Communications in 2009, and it now has global revenues of £25m and an employee headcount of 200 globally, with 120 in London at W, 40 at Lotus, 25 employees in Singapore and 15 in New York.W has grown at low double digit growth in 2023.Before we start, The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we've tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee to reach the work across the UK.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting this podcast.2 mins How has 2023 been for W Communications?“We've delivered our EBITA numbers, but it's felt like a real slog this year.”“We had a super strong start to the year; the summer was very flat, and we've seen a strong recovery in Q4.”4 mins Ben Smith asks Warren: “Does W have lots of fantastic clients who don't spend enough money?”“The dynamics of the industry have changed radically over the past couple of years and we're now at this weird hybrid of low retainers with projects on top…When the economy starts spluttering, that model collapses a bit.”“Nothing got cancelled. It just got delayed!”“That's why we're seeing bankruptcies; this is coming off the back of the biggest wage inflation we've seen in a couple of decades.”“There was a massive fight for talent last year. People overpaid for often mediocre talent… So you've got the highest wage bill you've looked at, just as the days of the guaranteed retainer become a thing of the past.”“A lot of PR people want to be liked… If your revenue is dropping, the only way to protect your margin is to reduce headcount. And most people don't like to do that.”9.30 mins Why are clients reducing spend?10.30 mins Are clients willing to pay for the extra specialist advice that agencies are employing? 11 mins How is PR's battle with other marketing services agencies going?“We're (PR) is doing great. It feels like there are a lot more social briefs knocking around.”“If you can apply an earned media mindset and lens to influencer, to talent, through to live, through to advertising, you are going to provide solutions that can often be more cost-effective than what their (the client) is normally getting.”12 mins Has the gradual reduction of retainer accounts and the formation of a low retainer/project hybrid client relationship made the PR agency business model less profitable than it used to be? “We're looking at a much more dynamic, agile resource-based (talent) system now for agencies.”14 mins How can PR firms rebuild their margin?“There is still the same amount of money in the market, you just need a sharper business model.”“The opportunity to go beyond PR is vast…we're increasingly doing earned advertising campaigns. Clients are interested in a more earned mindset when it comes to above the line.”“The last two ye

Welcome to our 2023 Year in Review of PR Pitches and mergers & acquisitions in the UK PR scene with Andrew Bloch, where we will discuss the biggest, most seismic pitch wins and mergers and acquisitions that the PR sector has seen in 2023.Andrew is the lead consultant - PR, Social, Content and Influencer at the new business consultancy firm AAR and a partner at PCB Partners, where he advises on buying and selling marketing services agencies.Andrew was also a co-founder at PR agency Frank PR, where he is still a shareholder.Before we start, The PRmoment Awards 2024 are now - OPEN! The final entry deadline is on Friday, 26th January.There are some exciting changes this year; we've tweaked the categories, refined the entry form and launched a regional champions scheme with no additional entry fee to reach the work across the UK.Do check out the PRmoment Awards microsite.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Finally, thanks to PRmoment's data and insight partners, Meltwater, for supporting the show.2 mins Andrew talks about December's M&A activity: PHA acquired Leeds-based creative comms consultancy MCG.Premier acquired Edinburgh-based The Corner Shop PR. It will be renamed Premier Scotland.Brands2Life was acquired by the Scandinavian holding company Paritee. Brands2Life has a fee income of £21 million and circa 180 full-time employees.“It's not easy for an agency to remain at the top of their game for so many years, and that is what Brands2Life has done.”6.30 mins December pitch wins: 8 mins Our Review of Pitch PR Wins and M&A Review for 2023January 2023 Pitch Highlights10 mins January's PR M&A Highlights“One of the biggest M&A deals in the sector. ““Teneo will give Tulchan an international footprint.” “I don't think this will be the last acquisition we see from Teneo.” 12.30 mins February 2023 Pitch wins highlights“They become part of a roster that included Cow and Edelman...the first in a stellar year for The Romans.”“Kuoni is a big big win.”13.30 mins February's PR M&A highlights“A landmark deal for Markettiers”15 mins March's pitch wins highlights“A very significant win for MSL, who have one of the strongest social media units within the PR space.”17 mins March's 2023 M&A Highlights20 mins April's pitch wins highlights:“Supermarket comms is about as tough as it gets.”23 mins April's 2023 M&A Highlights“Goat is a very data-driven influencer influencer agency.”“This will give Camarco global reach and deep expertise in corp advisory.”25 mins May's pitch win highlights:27 mins May's M&A Highlights28 mins June's pitch win highlights29 mins June's M&A Highlights31 mins July's pitch win highlights33 mins July's M&A Highlights:.34 mins August's PR Pitch Wins35 mins August's M&A Highlights36 mins September's PR Pitch Wins37.30 mins September's PR M&A Highlights40 mins October and November's PR Pitch Win Highlights41.30 mins October and November's PR M&A Highlights

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.************************Timestamps: (00:00) - Intro. (00:54) - Who is Allison Smith? (01:24) - Allison's background. (02:34) - What is Netradyne? (04:36) - Allison's experience at Meltwater. (06:53) - Content marketing for a niche industry. (09:20) - Challenges in understanding the verticals. (12:59) - How to source writers with subject matter expertise. (15:09) - ​​Leveraging third-party collaborations. (17:48) - Content writers with niche expertise. (20:33) - Content distribution and promotion at Netradyne. (23:06) - Netradyne's Customer Newsletter. (25:30) - Evaluating the effectiveness of the Customer Newsletter. (27:37) - Allison's thoughts on AI. (30:34) - Future of SaaS and marketing. (33:59) - Learn more about Allison and Netradyne and get in touch. (34:14) - Outro. ************************Useful Links:Website: https://www.netradyne.com/Allison on LinkedIn: https://www.linkedin.com/in/allison-smith-301b1855/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

My guest today is Erica Jenkins! She has over 30,000 hours in B2B Enterprise SaaS, heading up Product, UX, and GTM teams for 15 years from startup to scale over $100 million on a global MarTech platform, which gives me a different perspective on technology. In 2009, Erica co-founded Expion, a bootstrapped social media management SaaS platform that enabled B2C brands to engage and measure their paid, earned, and owned marketing campaigns. Sysomos, a market leader in social listening, acquired Expion in 2015. I spearheaded the repackaging of the combined platform to bring 3 new solutions to market, which was again acquired in 2018 by Meltwater. From 2018 to 2021, the marketing of SaaS product lines generated 200% revenue growth. In 2021, Erica was recruited by Crayon's founder and CEO after their Series B round to transform the product and engineering organization to shift into a PLG motion. Here's what we talked about: 00:00 - Intro 0:13 - Product value and go-to-market messaging in B2B 3:22 - Marketing strategies for B2B companies 8:06 - Product value and marketing messaging 14:56 - Building trust with clients through active listening and product value 19:51 - Marketing strategies and tactics 27:57 - Marketing strategies and content consumption preferences 32:09 - B2B marketing and understanding customer needs 39:18 - Startup advice, consulting, and future plans Connect with Jessica: https://www.linkedin.com/in/erica-jenkins/ Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments. Website: https://www.funkymarketing.net/funky-marketing-show/ Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw== YouTube: https://www.youtube.com/@funky_marketing And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/ #funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy --- Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message

Hello and welcome to SpaceTime with Stuart Gary, Series 26 Episode 84. Coming up on this episode: another milestone for NASA's Parker Solar Probe, gullies on Mars potentially formed by recent meltwater, a new study challenges the origins of Earth's water, and more. [NASA's Parker Solar Probe] NASA's Parker Solar Probe has achieved another milestone, completing its 16th close approach to the Sun. During this 16th orbit, the spacecraft reached its perihelion on June 22, coming within 8.5 million kilometers of the Sun's visible surface while traveling at a staggering speed of 587,000 kilometers per hour. [Martian Gullies Formed by Meltwater] Scientists have made a fascinating discovery on Mars. They have found gullies that appear to have been formed by recent liquid meltwater. Published in the journal Science, these findings provide new insights into the role of water from melting ice in shaping ravine-like channels along the sides of impact craters on the Red Planet. [Debate Over Earth's Origins Continues] The debate surrounding the origins of Earth's water continues with a new study challenging prevailing theories. According to this study, Earth obtained its water after the planet had already formed. This contradicts a previous study that suggested water was present in the material from which Earth was initially created. [The Science Report] In this week's Science Report, research indicates that the precursors of life on Earth might have been introduced by meteors or volcanic eruptions. Additionally, a high body mass index may not lead to an early death if an individual is otherwise healthy. Furthermore, it's been discovered that scent compounds from a person's hands can be used to predict their sex with an impressive 96% accuracy. [Skeptics Guide to Ghosts of Gracie Mansion] And now, for a skeptical examination of the ghosts of Gracie Mansion.If you want more space news, astronomy, and astrophysics, follow us on Facebook, Twitter, and Instagram. And don't forget to subscribe to our podcast on Apple Podcasts, Google Podcasts, Stitcher, or your favorite podcast app. You can also stream episodes on demand from our website at spacetimewithstuartgary.comAnd for more Space News podcasts visit our HQ at www.bitesz.com#space #astronomy #science #spacetime #news #podcast

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

Paige and Amanda dive into the Arnold Palmer Invitational and some of Amanda's hilarious stories from the tournament, look ahead to the Players Championship, dissect the PIP results, and end with some entertaining T&A. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com