Podcasts about ugc

In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company's latest global advertising forecast revealed on 10th June.  Kate expands on:  What the boom in UGC tells us about consumer preferences  How the UGC boom will affect different players in the ad tech ecosystem  How potential risks from UGC content can be mitigated  How AI-enhanced search is likely to evolve over the next couple of years  How AI-enhanced search is affecting the media supply chain  Whether there will still be a place for search which is not AI-enhanced in the future   What the forecast can tell us about the retail media landscape  How challenges in retail media advertising can be overcome 

Send us a textSummaryMin Ju Kim, founder of Zasin, joins the podcast to share her inspiring journey from D1 golfer to multi-venture entrepreneur. Born in South Korea and raised across three countries, Kim brings global perspective, grit, and creative vision to her mission of empowering women through sportswear, self-expression, and storytelling.She discusses launching Zasin, a pre-seed women's golf athluxury brand challenging the male-dominated sportswear industry; Juju on the Gem, a luxury tooth gem and creative styling business; and her work in digital marketing. Kim dives into cultural identity, mentorship, and entrepreneurship, revealing the personal battles she faced—from breaking parental expectations to bootstrapping her ventures while working as a restaurant server in NYC.Listeners are left with a core message: what you don't change, you're choosing—a reminder that daily habits and courageous choices shape our futures.NotesThe GuestMin Ju Kim (goes by “Kim” or “Juju”)Former D1 collegiate golferFounder of three ventures:Zasin: women's golfwear brand merging fashion, culture, and functionalityJuju on the Gem: creative styling and tooth gem adornment brandThe Kim Standard: freelance and UGC digital marketing consultingKey TopicsEntrepreneurial Motivation: Finding purpose beyond the golf course; balancing cultural expectations with personal ambitionZasin's Mission: Solving the lack of fit, functionality, and female-focused design in golfwearCultural Identity: Integrating Korean heritage with Western creativity and New York hustleCreative Networking: How a party conversation led to a feature in a South Korean golf documentaryBootstrapping and Grit: Serving at a Manhattan restaurant to fund a dreamMentorship Matters: The impact of women role models like Natalie on Kim's journeyMindset and Habits: Lessons from Atomic Habits and half-marathon training—how discipline builds identityWisdom from Kim"What you're not changing, you're choosing.""I prioritize progression over perfection.""Your story is your strength."Contact & ResourcesLinkedIn: linkedin.com/in/miinjjkim Instagram: @miinjjkim Brands:Zasin (Women's Golfwear, in pre-seed)Juju on the GemUGC & Marketing: The Kim StandardLookbook 1Lookbook 2ZasiKeep up with more content from Aggie and Cristy here: Facebook: Empowered Women Leaders Instagram: @badass_women_in_business LinkedIn: ProveHer - Badass Women in Business Website: Badasswomeninbusinesspodcast.com Athena: athenaac.com

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

We break down BitLife, a simulation game that proves you do not need flashy graphics or complex meta to print money. With an aggressive monetization model, evergreen retention, and a loyal fanbase, BitLife has been going strong for over seven years, now pulling in more than $110,000 a day, with ad revenue making up half of its total income.What's inside:Ad Monetization on Steroids: Interstitial ads hit you right from the tutorial, with a cooldown of 70 seconds, banners refresh every five seconds, and rewarded ads are expertly placed on emotional player moments.BitLife monetizes player choices through a web of IAPs, subscriptions, and one-time offers.Smart UA and Creative Strategy: Originally fueled by organics, Stillfront's acquisition kicked off heavy user acquisition with strong creative hooks, unique AI and UGC blends, and consistent iteration across every channel.Key Takeaway:You do not need the best graphics to win in mobile. If your product is unique, your ad monetization is ruthless, and your UA is dialed in, you can scale forever.Get our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Youtube: https://youtu.be/--JFbHlo3E8Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Bit Life and Hosts04:27 The Growth and Acquisition of Bit Life07:36 Gameplay Mechanics and Life Choices10:18 Monetization Strategies and Ad Integration13:22 Life Events and Their Impact on Gameplay16:26 The Role of Ads in Player Experience19:27 Conclusion and Final Thoughts on Bit Life23:09 Game Mechanics and Monetization Strategies26:24 Ad Revenue Insights and User Engagement31:26 User Acquisition and Marketing Strategies38:18 Game Performance and Future Growth44:21 Final Thoughts and Ratings---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Laura López, de "Actual Comunicación Amodiño", empresa que se adica á xestión da comunicación dixital. Hoxe fálanos de User Generated Content 🔊"O User Generated Content fai referencia a calquera forma de contido como poden ser textos, imaxes, vídeos ou comentarios creados e compartidos por individuos en plataformas dixitais". 🔊"Quizais o exemplo máis claro deste tipo de contidos son esas reseñas que se deixan en Google ou esas experiencias positivas que se comparten en stories de Instagram". 🔊"Ao ser algo alleo á propia marca, que nace de maneira espontánea, é unha mensaxe que, en principio, non é tan sinxela de controlar ou guiar". 📢O User Generated Content fai referencia a calquera forma de contido como poden ser textos, imaxes, vídeos ou comentarios creados e compartidos por individuos en plataformas dixitais. Esta tipoloxía de contido fai evidente que a comunicación dixital ten cambiado as regras do xogo, xa que dá a posibilidade a calquer usuario de participar activamente na creación e difusión de información de calquera tipo. Xa non é so que ofreza diversidade e diferentes perspectivas, senón que lle permite crear autenticidade e conexión emocional ás marcas que confían neste tipo de estratexias. O UGC é creado, en principio, de maneira espontánea, reflexando as experiencias e perspectivas persoais dos diferentes usuarios, o que resulta máis natural e crible ao non responder directamente aos propósitos da marca. É como se un amigo nos recomendase un producto e é precisamente por iso polo que funcionan tan ben. A fin de contas, en quen confiaríamos máis: nun colega que nos recomenda, por exemplo, a mellor rutina para o noso cabelo, ou nun descoñecido -marca ou influencer- cuxo obxectivo evidente é vendernos o seu champú? 💡Tipoloxía de UGC Quizais o exemplo máis claro deste tipo de contidos son esas reseñas que se deixan en Google ou esas experiencias positivas que se comparten en stories de Instagram, pero non son as únicas. Podemos atoparnos con: ✔️1. Valoracións e testemuñas de clientes. As reseñas, falemos da plataforma que falemos, axúdannos a tomar decisión informadas. Deste xeito, as marcas tamén poden compartir testemuñas nos seus sitios web e redes sociais para conseguir gañarse a confianza da audiencia. ✔️2. Concursos e desafíos en redes sociais. Na liña dos sorteos en redes sociais para fomentar a participación, alcance ou buscar un aumento de seguidores, atópanse os concursos e desafíos, ca fin de animar aos usuarios a crear contido relacionado coa marca a cambio dun incentivo. ✔️3. Subir fotografías ou vídeos. Non hai mellor maneira de ensinar e valorar un producto ou servizo que probándoo. Tal é así, que moitas marcas animan aos seus clientes a compartir imaxes nas súas redes sociais probando ou vestindo o seu produto. Isto pode ser a través de redes sociais, pero tamén podemos ver esta chamada á acción en tendas físicas ou no packaging do produto. ✔️4. Historias de éxito dos clientes. As empresas poden entrevistas a clientes satisfeitos e contar as súas experiencias en forma de vídeo, artigo ou publicación en redes sociais. Este tipo de historias humanizan a marca e mostran o impacto positivo que os seus produtos ou servizos tiveron na vida destas persoas. 💡Como incorporalo na nosa estratexia de contidos como empresa? Ao ser algo alleo á propia marca, que nace de maneira espontánea, é unha mensaxe que, en principio, non é tan sinxela de controlar ou guiar, polo que seguir as seguintes directrices poden botarnos unha man para aproveitar este tipo de contido. ✔️● Participación activa. Fomentar a participación do público da maneira axeitada é sinónimo de crear interaccións significativas para nós. Para logralas existen moitos recursos que van dende unha sinxela chamada a acción ata a posta en marcha de concursos ou desafíos. ✔️● Cancelos específicos. Os hashtags corporativos se se empregan ben poden ser útiles e non un grito ao baleiro. Se creamos un cancelo único e relacionado coa nosa marca, acción específica ou campaña -sendo máis orixinais que #NomeDaTúaMarca-, pódese animar aos usuarios a empregalo, o que non só favorecería a participación, senón tamén a creación de comunidade. ✔️● Recoñecer e agradecer. Xa din por aí que é de ben nacido ser agradecido e en redes sociais non é unha excepción. Expresar gratitude cara as persoas que crean contido sobre a nosa marca é unha maneira de fortalecer unha conexión emocional e, pasiño a pasiño, conseguir que estes usuarios rematen por ser embaixadores da nosa marca. E como podemos agradecer? Enviando produtos, invitándoos a un evento ou simplemente dando as grazas publicamente. 💡A profesionalización: os UGC creators Os UGC creators son persoas que crean contido orixinal relacionado con produtos, servizos ou marcas, pero dende a perspectiva dun consumidor, non como figura pública ou influencer tradicional. Os UGC creators xeran contido que parece xenuíno e cotián, como reseñas, unboxings, demostracións ou titoriais. O seu estilo adoita ser máis natural e menos producido que o dun influencer. A diferenza destes, o seu obxectivo non é acumular seguidores, senón crear contido para que as marcas o empreguen nas súas propias redes, páxinas web ou campañas publicitarias. De feito, moitas veces son contratados por marcas para crear contido específico que loce como se fose espontáneo pero está planificado para promover un produto. 💡Os beneficios do UGC ✔️● Autenticidade e credibilidade. É a clave do UGC, a fin de contas, para os consumidores, poder contar cun feedback real doutro consumidor é chave para decidirse a probalo. ✔️● Maior feedback con menos esforzo. Este contido creado por usuarios adoita recibir maior interacción que aqueles que foron creados polas propias marcas. ✔️● Menor custo. Aínda que moitas veces poida ser gratuíto, non sempre é así. A súa profesionalización por parte destes pequenos usuarios conleva a certo gasto para as marcas, pero é moi baixo (a cambio de produtos, por exemplo). ✔️● Visibilidade. Contribúe a que a marca gañe posicionamento en buscadores. En definitiva, é unha estratexia estupenda para unha marca xa que, como usuarios, está claro que preferimos escoitar a unha persoa real dando unha opinión sen filtros que a unha marca intentando vendernos o seu produto. ❓Pregunta para a próxima semana: desconectades no verán? 👉Máis Información ACTUAL COMUNICACIÓN Amodiño: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ 🎙️"SUSCRÍBETE" ao podcast.👍 👉MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html 👉Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

In episode 704, Jackie Thesing shares how food bloggers can go beyond their blogs by pursuing sponsored posts, media appearances, and other visibility opportunities to grow their brand. Jackie Thesing left her corporate job in 2017 to stay home full time with her daughter. Since then, she has welcomed two more children and started her dessert blog, Sweet Girl Treats! She launched the blog as a way to find something for herself outside of motherhood, and it has turned into SO much more. In this episode, you'll learn actionable tips for landing brand sponsorships, making media connections, and confidently putting yourself out there, even when it feels scary. Key points discussed include: - Start with a media kit: Create a simple one-pager to showcase your blog, offerings, and photography—it's the first step to pitching brands professionally. - Pitch brands you genuinely use: Authenticity matters, so look in your pantry or at your favorite products to find meaningful partnership opportunities. - Explore different types of brand collaborations: From recipe development to UGC and sponsored posts, there are many ways to work with companies. - Be bold and follow up: Don't be afraid to message brands on social or follow up multiple times—persistence pays off. - Media appearances build credibility: Local TV shows are often looking for fresh content—reach out and offer to share your expertise. - Interviews and articles expand your reach: Podcasts, online magazines, and lifestyle publications offer valuable backlinks and visibility. - Imposter syndrome is normal—but push through: You know your stuff, and you have something valuable to offer. - Your work has value—charge accordingly: Follower count isn't everything; your content is worthy of fair compensation. Guest Details Connect with Jackie Thesing Website | Instagram  

How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I'm joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who's worked on campaigns spending well into the 7 figures. How to prioritize messaging angles based on impact and audience sizeWhy iterating on “medium performers” can drive more efficient winsHow to balance client expectations for novelty with performance-driven repetitionWhen to double down—and when to kill a conceptThe underrated power of copywriting in creative success We break down the real workflow behind creative strategy and ad testing:Anze also shares how his team sources and scales UGC, why cross-client benchmarks are essential, and how old-school advertising books still shape his modern playbook.Whether you're a performance agency, a media buyer, or a founder investing in paid ads—this conversation is a masterclass in thinking like a creative strategist.

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.Key segments of this podcast and where you can tune in to go direct: [04:11] What are card-linked offers and how do they actually work in practice[07:15] The four strategic approaches: net new, lapsed, existing, and competitor customer targeting[14:04] Morrison's case study: Using tactical spend thresholds to drive incremental basket valueOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

Send us a textIn this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned. With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don't just run ads—they build partnerships that last. From tactical frameworks like Optidge's 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Learn the Optidge 5-Point Paid Social Check and how it helps spot (and solve) campaign failure fast.Joe shares why upfront honesty with clients wins more trust than fluffy promises ever will.Hear real examples of recovering strained client relationships through transparency and strategy.Discover how UGC, offer testing, and full-funnel tracking power Optidge's high-performing Meta ads.Find out how Optidge's pod model blends expertise, mentorship, and client care into every campaign.Episode Links: 

Épisode 1330 : Influenceurs, créateurs de contenu, UGC, contenus incarnés , c'est quoi la diff ? Il y a confusion. Tout se mélange. Ce matin on va essayer d'y voir plus clair.Une marque incarnée, c'est quoi ?C'est une marque qui prend la parole comme une personne.Une marque qui ne parle pas au consommateur, mais à l'individu.Une marque qui s'adresse à nous d'humain à humain.Pas besoin de tutoyer. Pas besoin d'en faire trop.Il s'agit simplement d'instaurer une relation sincère. De faire passer une intention. Une émotion.Dans un monde où tout le monde crie pour exister, l'incarnation permet d'établir un lien. Un vrai.—Faire incarner le contenu par des employésC'est la forme la plus naturelle. La plus authentique aussi.On parle ici d'employee advocacy. Et ça fonctionne très bien.—Faire un casting et produire du contenu incarnéC'est ce qu'on fait parfois nous chez Supernatifs.On choisit un ou une porte-parole. Une personne que l'on a cassé spécialement pour le rôle.On lui écrit des textes, on le coache, on le filme.C'est un format très efficace pour la vidéo.Ça peut être du facecam, du micro-trottoir, du storytime…—Faire appel à des micro créateurs ou créatrices de contenu UGCAutre solution : s'appuyer sur ceux qui ont un ton, et une expertise dans l'incarnation, la production vidéo ou le montage.Les créateurs peuvent incarner un message de marque à leur façon. Ils ont leur propre voix, leur propre style. Et souvent, une bonne dose de créativité.Exemple avec Decathlon qui fait appel à de nombreux petit créateurs de contenu pour soutenir sa production de contenu TikTok. —Faire de l'influence marketing avec des vrais créateurs de contenuOn parle ici d'une forme classique de marketing d'influence.L'influenceur incarne le message. Mais il le fait dans un cadre très défini.C'est efficace pour toucher massivement une cible précise.Mais c'est parfois perçu comme trop commercial. Trop calibré.La clé ? L'alignement. Il faut que le ton, les valeurs, l'univers collent à la marque.C'est par exemple ce que l'on met en oeuvre pour Botanic en organisant un partenariat durable avec la créatrice de contenu Ophélietamerenature. —Sourcer du vrai User Generated Content et laisser parler ses clientsDernière option : ne pas produire soi-même. Mais mettre en avant les contenus produits par sa communauté.C'est l'utilisateur qui parle. Et la marque qui relaie.Exemple : GoPro et ses contenus spectaculaires 100% UGC.C'est puissant. Car c'est perçu comme désintéressé. Authentique.Mais ça suppose une vraie stratégie de curation. https://www.instagram.com/p/DJpAkfCCqZM/Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

What You're Going to Learn in This Video:In this episode, we reveal the top-performing Meta Ads strategies for eCommerce in 2025. If you're running an online store or managing ads for eCommerce brands, these are the tactics you can't afford to miss.

Send us a textTikTok Shop isn't just a sales channel — it's the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.What you'll learn in this video:How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.How to build a scalable creator community that consistently drives $250K+ in GMV each month.When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.Timestamps:00:05 – Why TikTok Shop creator content powers the whole funnel02:30 – The new rules of creator-led growth04:00 – Seeding strategy: how to find your unicorn creators07:10 – When to use VSAs vs GMV Max14:10 – Creator community building with Reacher + Retainers21:00 – Why unification is your next growth edge25:00 – How to repurpose TikTok content across Amazon & D2C30:00 – The TikTok Shop landing page hackSubscribe for weekly content on TikTok Shop, UGC, and eCom scaling strategies.

The podcast episode discusses the advantages of User Generated Content (UGC) as a viable income opportunity compared to traditional network marketing models. It highlights how UGC allows creators to earn directly from brands without the need for recruiting or achieving specific sales metrics. **Key Points:** - **Direct Payment for Content:** Creators are paid upfront for their videos, eliminating the need for conversions or clicks to earn money. - **Skill Development:** UGC helps in developing marketable skills such as pitching, editing, and speaking confidently on camera. - **Income Potential:** Many have achieved significant earnings in a short time, with some reaching six figures within a year. - **Freedom and Control:** Creators have more control over their brand and the types of content they produce, aligning with their personal values and interests. - **No Need for Large Followings:** Unlike network marketing, UGC does not require a large social media following to be successful. 00:00 – Intro: Why UGC versus MLM 00:55 – The truth about MLM's business model 01:26 – UGC as a smarter income stream 01:47 – No recruiting required with UGC 02:04 – You get paid regardless of followers 02:20 – Paid upfront with no middleman 03:00 – No autoships or commissions to chase 03:14 – Faster path to income 03:37 – No gatekeeping or uplines 04:05 – Full control of your personal brand 04:27 – UGC is a long-term skill you can monetize 04:44 – Transferable skills: pitch, edit, and influence 05:12 – UGC has a bigger market and lower risk 05:50 – No following needed—just follow directions 06:13 – Creative freedom without pressure 06:31 – Mutually beneficial brand relationships 06:53 – UGC fits into diversified income 07:16 – Learn skills that MLM leaders wish they could teach 07:48 – Real results: $1K+ months, even as a beginner 08:16 – Final encouragement + where to learn more 08:37 – Outro & where to find me RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber #networkmarketing #mlmbusiness #lifeaftermlm

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutStruggling to scale on TikTok Shop? You're not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It's a compounding investment platform that rewards brands who commit to volume, patience, and strategy.In this video, Jordan West reveals what separates the brands that crush it on TikTok Shop from the ones that give up too early.Timestamps00:00 – Why TikTok Shop is harder (and better) than Facebook Ads01:30 – What most founders get wrong about TikTok Shop02:45 – How to seed 500 creators a month (and why volume matters)04:10 – Why scaling often means going below ROAS05:20 – Break-even mindset: What month 6 should look like06:30 – Repurposing TikTok Shop content across all your channels08:00 – Stop chasing profits: The real value of TikTok Shop09:40 – How to get expert help (reach out to Jordan or his team)Key TakeawaysTikTok Shop is a long-game channel, not a quick-win ad toolSuccess comes from seeding at scale and tolerating low ROI upfrontThe real ROI? Reputation with creators, viral UGC, and repurposable contentBig brands treat TikTok Shop like a top-of-funnel awareness engineDon't expect profitability on Day 1—aim for momentum by Month 6Repurpose everything: TikTok content can fuel ads, PDPs, and moreLike this content? Subscribe for weekly systems to scale your brand with social commerce.Hit the bell so you don't miss out on growth tactics for 2025 and beyond.

Στο 162ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Κάντε τους πελάτες σας να μιλάνε για εσάς» θα μιλήσουμε για κάτι που καμία ομάδα marketing —όσο δυνατή κι αν είναι— δεν μπορεί να αναπαράγει: την αυθεντικότητα της φωνής του πελάτη. Τα στατιστικά λένε την αλήθεια: οι καταναλωτές εμπιστεύονται περισσότερο τις εμπειρίες άλλων καταναλωτών απ' ό,τι τα επίσημα posts σας. Σε αυτό το podcast, εξετάζουμε πώς το user generated content (UGC) μπορεί να απογειώσει την αξιοπιστία, την εμπιστοσύνη και τελικά τις πωλήσεις σας — και τι μπορείτε να κάνετε για να το προκαλέσετε, χωρίς να φαίνεται… σκηνοθετημένο.Αν το brand σας μιλάει συνέχεια μόνο του, κάτι δεν πάει καλά.

Apple's forced policy shift following the outcome of its legal battle with Epic Games has opened the door for more flexible Direct to Consumer (DTC) strategies, and game studios are taking notice. Host Devin Becker welcomes Chris Faught, CEO of Neon, to break down what this decision means for developers. Chris clarifies the broader implications of the ruling, the mechanics of implementing DTC models, and how this update impacts developers operating across different genres and regions.The conversation explores how studios should be thinking about DTC integration internally, what practical steps to take next, and how these changes might alter monetization strategies moving forward. Chris also offers insight into how webshops can be used to their full potential, what teams are best suited to act quickly, and where the market is headed over the next 12–24 months. Whether you're already experimenting with DTC or still figuring out how this ruling affects your business, this episode offers a grounded look at what's changing and what to do about it.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We'd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you're interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

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How to be chosen by brands for paid UGC deals. How to stand out to book paid UGC deals. The way to get brands to choose you and show that you stand out from others doing User Generated Content is to HOOK them by piquing their interest as early as possible! RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber

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Flying cars, robots that make you breakfast, meals in pill format to make sure you get all your nutrients. That's what we thought the future was going to be. Who could have ever predicted that something like a Software Engineer would even be a thing? Nobody. Ai is in the same predicament right now. It's hard to not talk about it in today's hyped up climate. The reality?It's just not that great. Yet. Founder & CEO of Airpost.ai, John Gargiulo, shares his thoughts on where Ai is now and where it's headed. Could it build out robust creative campaigns 30 years from now? Maybe. Can it add incremental value to someone who is an expert in their field? Eh, not really. Take your lunch pill and get ready for a fast paced chat on the ups and downs of new technology.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is John Gargiulo. He is the founder and CEO of Airpost, an AI-driven platform automating video ad production, making volumes of UGC ad creative accessible to brands of all sizes. He is a former Global Product Marketing Lead at Airbnb, where he launched and scaled new products and features for millions of hosts and guests. He is a seasoned marketer with over 15 years of experience in creative direction, digital marketing, and online advertising. He is also a frequent speaker on the future of AI in marketing, user-generated content, and advanced creative strategies for consumer brands in e-commerce, fintech, and mobile. You can find them at...Website: https://airpost.ai/Find them on LinkedIn: https://www.linkedin.com/in/john-gargiulo/Find them on Instagram: @johnnotjonFind them on Facebook: John GargiuloMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ

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в начале выпуска наши новости: Оля организовала день рождения на 40 испанцев, а Леша пересматривает "Отчаянных домохозяек"в гостях: Настя Хавалкина, которая запустила первую русскоязычную платформу для UGC-креаторов. Мы поговорили о том, кто такие UGC-креаторы, где на них учат, в чем их отличие от блогеров, сколько можно зарабатывать на контенте и какие русскоязычные бренды и компании уже работают с UGC. UGC-платформа AVANTIINA TALENTS: https://avantiina.agency/talentsОбучение для UGC-креаторов: http://avantiina.agency/creatorsНастя: https://t.me/avantiinahttps://www.instagram.com/avantiina (подпишитесь, напишите слово КРЕАТОР в директ, чтобы получить в подарок чек-лист по первым шагам для UGC-креатора)Телеграмм-канал подкаста: https://t.me/skolkodeneg   Присылайте нам обратную связь в телеграмм-бот: https://t.me/skolkodeneg_podcastBot   Поддержать нас на Бусти: https://boosty.to/howmuchmoney    Записаться к Оле на консультацию по созданию подкастов: https://instagram.com/olyamikitas   Записаться к Леше на съемку: https://instagram.com/kryuchkov.ph    Разместить рекламу в подкасте: keepcalmandlistenpodcasts@gmail.com

What if the polished ads you spent thousands on were actually hurting your brand?In this episode, we explore how real, imperfect content is outperforming big-budget campaigns — and why most Shopify founders are still getting it wrong.Jim Huffman sits down with William Gasner, co-founder of Stack Influence, to unpack the real power behind UGC (user-generated content) and why it's become a secret weapon for smart eCommerce brands. From influencer seeding to ad fatigue, they get brutally honest about what actually drives conversions in 2025 — and how founders can stop wasting money and start scaling with authenticity.Key Topics CoveredWhy UGC outperforms professional ads in today's marketThe overlooked value of product seeding (and how to do it right)How to build a content machine that fuels both ads and organic growthWhy creative freedom often leads to better results than tight scriptsThe truth about influencers, follower counts, and what really matters Resources:Jim Huffman websiteJim's TwitterGrowthHitThe Growth Marketer's Playbook Additional episodes you might enjoy:Startup Ideas by Paul Graham (#45)Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)How We're Validating Startup Ideas (#51) 

You do have time for getting paid UGC deals! In this video, we tackle the common misconception that there's no time for User-Generated Content (UGC) creation. If you're balancing a job, family, and hobbies, you're already equipped to succeed in UGC. Discover how being busy is your superpower and how UGC can fit seamlessly into your life, allowing you to earn extra income without sacrificing your current lifestyle. Learn practical tips on how to utilize small time blocks effectively, whether it's during school pickups, nap times, or weekends. UGC respects your time, offering flexibility and the opportunity to monetize your creativity without the pressures of sales quotas or team management. Join us as we explore how to integrate UGC into your daily routine and unlock new income streams. Don't forget to check the comments for more insights and a link to our 30-day UGC foundations platform to kickstart your journey! 00:00:05 – 00:00:40 You Do Have Time for UGC If you're busy juggling work, kids, and life—you're the perfect candidate for UGC. You can do this in the tiny time pockets you already have. 00:00:40 – 00:01:12 Busy is Your Superpower Being efficient with limited time is an asset. Use it to build income, spark creativity, and finally get paid for your time. 00:01:12 – 00:01:36 Stop Selling Yourself Short You're already running the show in life. That same energy is exactly what UGC needs. 00:01:36 – 00:01:56 You Don't Have to Sacrifice Everything You don't have to give up Netflix or dance nights to succeed with UGC—just work smarter, not longer. 00:01:57 – 00:02:14 You Already Have Creator Energy Your multitasking mindset is CEO-level. UGC honors your time without the draining hustle. 00:02:14 – 00:02:51 No Teams, No Zooms, No Recruiting UGC is not MLM. It's content-for-pay, done on your own terms. 00:02:51 – 00:03:16 Make Money in School Pickup Lines Turn carpool wait time into $80 video edits—yes, seriously. 00:03:16 – 00:03:41 Nap Time = Pay Time Film during naps, edit later—your everyday moments can become money-makers. 00:03:41 – 00:03:53 Film Now, Edit Later UGC doesn't need rigid structure. Work around your real life and real schedule. 00:03:54 – 00:04:11 Sunday = Batch Day Batch film 3–4 videos in 2 hours and earn $300–$400 easily. 00:04:11 – 00:04:33 No Daily Posting Required Work 2–3 focused days a week—no constant pressure, just paid creativity. 00:04:33 – 00:04:53 Create and Get Paid You're paid for output, not followers or views. That's real earning potential. 00:04:54 – 00:05:04 Smart Income for Smart Women You're already great with content—UGC just helps you monetize it. 00:05:04 – 00:05:16 You've Trained for This Talking to your stories for years? That's a monetizable skill now. 00:05:16 – 00:05:40 UGC = Lifestyle-Friendly Work No commute, no micromanaging—just fit UGC into your life. 00:05:41 – 00:05:54 Brands Want Real, Not Perfect Raw, everyday footage is what brands crave. Be yourself and get paid. 00:05:54 – 00:06:07 Everyday Routines = Income Coffee, skincare, getting ready—those daily habits can make you money. 00:06:07 – 00:06:31 Multi-Platform Magic Film once, repurpose across platforms. It's just you, your phone, and your paycheck. 00:06:31 – 00:06:49 UGC Fits Your Life You don't need to change your life. Just shift some time toward what actually pays. 00:06:49 – 00:07:02 Cash In on Your Strengths You already know how to manage time—UGC finally rewards that skill. 00:07:02 – 00:07:16 Fast-Paying, Low-Lift Income No sales quotas, no chasing—just fast money with your phone. 00:07:16 – 00:07:55 Plug Into the Second Job Alternative Get the 30-day roadmap that aligns UGC with your bandwidth and goals—because it's your time to earn smarter. RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez Connect with Carrie V: Instagram: https://www.instagram.com/iamcarrievee MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber

In this episode, Carrie sits down with UGC expert and business bestie Kayla Ybanez to explore the rapidly growing world of user-generated content (UGC)—and how it's changing lives and marketing strategies around the world. If you've ever thought about turning your everyday moments into a revenue stream, this conversation will open your eyes to the possibilities.Kayla shares exactly how UGC works, why it's such a powerful marketing strategy today, and how brands are ditching big influencers in favor of real people creating authentic, organic content from their homes. Whether you're looking to cover groceries, pay off debt, or build a full-time income—this is for you.From editing tips to creative breakthroughs, from boosting confidence behind the camera to forming repeat brand relationships, Kayla and Carrie show you how UGC can awaken your creative side and change your financial future.Come to the Outer Banks UGC Retreat with Kayla and Carrie! https://carrievee.com/obx-retreatRadical Empowerment Method Book on Amazon: https://amzn.to/3Bdp2BCBook CarrieVee for a Speaking Engagement: https://www.coachcarriev.com/contact-meJoin the Confidence and Clarity Membership! https://carrievee.com/confidence-clarity-1Schedule your Discovery Call with CarrieVee!https://schedulewithcarrievee.as.me/?appointmentType=12343596 

The BIG stories: 1. Finland's game awards controversy (yes, it's messier than you think)2. Epic's endless courtroom war with Apple 3. Supercell's dual bet on transmedia and AI. The team also breaks down the implications of ChatGPT infiltrating development workflows, the battle brewing in the Solitaire segment, and what Roblox's new in-game shopping means for UGC economies. Add in Take-Two's financials and some spicy predictions on AI's workplace takeover—and you've got a packed episode that hits strategy, creativity, and the future of the industry in one fatality-worthy sequence.02:29 Industry News Highlights04:24 Meta Horizon Worlds and Game Development Insights05:25 Podcast and Blog Updates07:00 Dreams TV Campaign Analysis09:32 Finn Game Awards Controversy13:36 Epic Games vs. Apple: A Legal Battle21:45 Supercell's Transmedia Ventures29:03 Supercell's AI Initiatives29:55 AI's Impact on the Workplace30:34 ChatGPT in Game Development32:00 The Future of AI in Gaming41:23 Solitaire Market Shake-Up45:15 Take-Two's Financial Overview53:41 Roblox's New In-Game Shopping01:00:57 Conclusion and Outro

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

As an influencer, creator, brand, or even just someone who's nosy about the influencer space (hi, same

In this empowering solo episode, CarrieVee dives deep into the power of self-belief and what becomes possible when you stop doubting yourself and start saying yes to your potential. Sharing personal stories—from starting a business to embracing user-generated content (UGC) in her 50s—Carrie demonstrates how embracing new opportunities, taking risks, and showing up with courage can completely transform your life.She opens up about her decision to wear braces for dental health despite fears of how it might affect her budding UGC career, and how facing that fear actually fueled her growth. Carrie also talks about the importance of profit in business, breaking down stigmas around making money, and encourages women—especially those over 40—to step into spaces traditionally dominated by younger voices.You'll also hear about her upcoming UGC and confidence-building retreat in the Outer Banks, designed to help women launch creative side hustles, grow their confidence, and explore new income streams.This episode is a call to action: to invest in yourself, take the leap, and believe that you're already equipped with everything you need to succeed.https://carrievee.com/obx-retreatRadical Empowerment Method Book on Amazon: https://amzn.to/3Bdp2BCBook CarrieVee for a Speaking Engagement:  https://www.coachcarriev.com/contact-meJoin the Confidence and Clarity Membership!  https://carrievee.com/confidence-clarity-1Schedule your Discovery Call with CarrieVee!https://schedulewithcarrievee.as.me/?appointmentType=12343596Step Into Your Big Life Freebie: https://www.coachcarriev.com/stepintoyourbiglifefreebieThe Radical Empowerment Method 2.0 Online Course https://www.coachcarriev.com/radicalempowermentmethod2Get to an EVENT!  www.carrievee.com/eventsContact CarrieVee!IG: @iamcarrieveeLI and FB: Carrie Verrocchioemail: carriev@coachcarriev.com 

For those of you who don't know Maria Sirotkina, she's a dynamic growth strategist who has successfully exited two startups and now serves as a fractional CMO, specializing in scaling FinTech and EdTech companies from 0 to 8 figures in revenue. Maria is known for building and optimizing high-performance growth teams and is a true powerhouse when it comes to community building—having grown one brand's community to over 150,000 members in just a year. Her ability to blend strategic marketing with authentic brand engagement makes her a standout force in today's startup ecosystem.In this podcast episode, we dive into practical growth strategies with Maria Sirotkina, touching on:The power of user-generated content (UGC) and why video testimonials convert better than traditional formatsTools that simplify collecting and organizing testimonials—including tagging features that help marketers use the right testimonial at the right timeCommon mistakes junior marketers make, especially when it comes to leveraging social proof effectivelyHow Maria uses UGC as a core growth lever, especially in conversion optimizationA brief walkthrough of her favorite marketing stack that saves time and boosts performanceHer LinkedIn viral post on email marketing, which Adi shares has already been sent to her email listHow to follow Maria's work via LinkedIn, her website, and her weekly growth blog on SubstackA few personal moments, including the story behind a 2014 face mask selfie and how Maria's skin still looks flawlessThis episode is packed with smart tactics and thoughtful insights for founders, marketers, and anyone building brands in today's noisy digital world.

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.

Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.Key segments of this podcast and where you can tune in to go direct: [04:32] The Role of Affiliate Networks vs. Direct Partnerships[12:32] Segmenting Affiliate Programs for Growth[22:15] Best Practices for Working with Affiliate NetworksELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Send me a text with your questions

Send us a textYou spent thousands on influencer marketing… and barely got a sale.The problem isn't the creator. It's your system.In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.This is for you if:You've run influencer campaigns and saw little-to-no returnYou're still paying flat fees with no tracking or affiliate backendYou want to build a repeatable influencer model that scales with your brandWhat you'll learn:The 3 biggest reasons influencer campaigns flopHow to structure hybrid affiliate deals with upside for both sidesWhy Spark Ads should come after performance proof—not beforeHow to stop treating creators like props—and start treating them like partners

Marketers are masters of persuasion…but where's the line between influence and illegality? In this episode, advertising lawyer Robert Freund joins us to unpack how psychological tactics like loss aversion, authority bias, and default choices can backfire fast if you're not careful. We cover the legal side of ad claims, UGC licensing, dark patterns, and why “clever” marketing often needs a legal audit. Guest: Robert Freund Twitter:https://x.com/RobertFreundLaw Website:https://robertfreundlaw.com/about/   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/  Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   JOIN The TETHER Community- https://www.skool.com/tether-lab/about   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Unlocking UGC Success: Overcoming Challenges and Embracing Creativity at Any Age Welcome back, bestie! In this video, I'm breaking down Dive into the world of User-Generated Content (UGC) with us as we explore how anyone, regardless of age or experience, can succeed in this exciting field. In this video, we discuss overcoming initial challenges, the importance of creativity, and the rewarding experiences that come with UGC projects. Learn from real-life examples, discover tips for navigating tricky brand collaborations, and find out how to leverage your unique perspective to stand out. Whether you're looking to make extra income or explore a new creative outlet, this video is packed with insights to help you thrive in the UGC space. Don't forget to like, comment, and subscribe for more content on UGC and creative entrepreneurship! If you're someone who's sick of feeling like you're too old to break into the UGC and paid content space as a non-influencer, this one's for you. What we'll cover: 00:00 UGC Chat & Moisturizing Gloves: You're Never Too Old to Start 00:32 How Carrie Got Into UGC (After Ignoring It 4 Times!) 00:53 Too Busy, But Want More Money? Here's an Easy Way 01:00 Trying Cool Products You Never Knew You Needed 01:21 Overcoming Age Fears in UGC (Yes, Even at 60!) 01:35 From Stage to Camera: Gaining UGC Confidence Fast 02:09 You Don't Need to Be Techy to Succeed in UGC 02:45 Learning Video Editing the Easy Way (Even for Beginners) 03:17 How Carrie Mastered Overlays (Without Knowing What It Was Called) 03:54 Editing for UGC: Keep It Simple, Brands Don't Expect Fancy 04:53 Dealing with Difficult Brands: Setting Boundaries in UGC 05:47 When to Say NO to Clients (And How to Protect Yourself) 06:41 Why It's Not Always You: Handling UGC Conflict Like a Pro 07:55 The Fun Side of UGC: Best Free Products & Rehires 08:50 Untapped UGC Market: Why Older Women Are In Demand 09:37 Our Favorite UGC Freebies (From Cold Plunges to Hearing Aids!) 11:07 Pets, Kids, and Creative Hacks for UGC Success 12:18 Discovering Hidden Talents Through UGC 12:46 How Kerri's Unique Style Keeps Brands Coming Back 14:07 When Brands Slide Into *Your* DMs (And Send Free Stuff!) 15:28 Final Word: You're Not Too Old, Too Busy, or Too Late to Try UGC 16:13 What Questions Do You Have About UGC? Comment Below! RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez Connect with Carrie V: Instagram: https://www.instagram.com/iamcarrievee MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber

In this episode, we're joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month.Hamza's journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.We'll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.Whether you're just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what's working (and what's not) in 2025.You will discover:

In this episode, we're joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month.Hamza's journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.We'll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.Whether you're just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what's working (and what's not) in 2025.You will discover:

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Think you need a huge following to start making money on Instagram? Well, I might change your mind

In this episode, I sit down with Kathleen Kobel, an Amazon expert and passive income strategist, for a practical and eye-opening conversation on building revenue streams beyond your art or services. From flipping textbooks to becoming a successful Amazon influencer, Kathleen walks us through how creators—yes, even without a huge following—can start earning commissions through Amazon's Influencer Program and create content that keeps working for them in the background. If you've been looking for ways to diversify your income, monetize the products you already use, or add something scalable to your creative business, this episode is full of insights you can take action on today. We talk about: How Kathleen got started by reselling textbooks—and why simplicity is key when beginning What the Amazon Influencer Program is and how it actually works Why you don't need a big following to earn commissions on Amazon How to create UGC (user-generated content) that Amazon loves The types of product videos that perform well (and how to start with what you already own) How much time it really takes to see results—and why it's still worth it Product selection strategies that can make or break your earnings Why Amazon does most of the heavy lifting when it comes to marketing How this can be a truly passive income stream with upfront effort Creative ways to repurpose content and save time This is a must-listen for anyone looking to add passive income streams to their creative business without burning out or starting from scratch. Tools and takeaways: You can earn commissions even with a small or no audience UGC sells—real content from real people builds trust Repurpose what you're already using and loving Time investment up front can lead to long-term income Diversifying income creates more freedom and stability Amazon's built-in audience means less pressure on you to “sell” Passive income = more space to be creative elsewhere Start messy—it doesn't have to be perfect to work Connect with Kathleen Kobel Website: https://kathleenkobel.com YouTube: Kathleen Kobel Book: The Unconventional Business Model    

In this episode, podcast David Taylor is joined by Alexander Hicks, the co-founder of Twin Atlas, one of the most innovative studios in the Roblox ecosystem. Twin Atlas is the team behind blockbuster experiences like Creatures of Sonaria, which ranks among the top 30 Roblox games in terms of revenue and engagement according to CreatorExchange.io.At the time of this recording, Twin Atlas experiences are drawing 50,000+ concurrent players, with recent peaks nearing 100,000 CCU. They've also built three experiences that have surpassed 1 billion plays—a rare feat on the platform.What sets Twin Atlas apart is their ability to consistently launch original hits, in contrast to the growing trend of game acquisitions among top Roblox developers. From his early work with Red Manta to the strategic merger that formed Twin Atlas, Alex shares valuable insights into:Building high-performing games from scratchNavigating the evolution of the Roblox platformPushing the boundaries of animation, gameplay, and live opsThe creative process behind long-term engagementIf you're curious about how top-tier Roblox games are made—and what it takes to build a sustainable studio in the UGC ecosystem—this episode is a must-listen.We'd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We'd also like to thank nSure.ai for making this episode possible! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that's not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contactIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

At a time when much of the wine industry is flat or in decline, Avaline — founded by Cameron Diaz and Katherine Power — is breaking sales records. In 2024, Avaline crossed 213,000 cases sold, generated $33.2 million in tracked retail sales, and saw 48.8% year-over-year growth.In this episode, we speak with Jen Purcell, Avaline's CEO, who has led the company to retail dominance. Under her leadership, Avaline has dialled in its retail strategy, becoming a top-selling wine at key retailers like Sprouts, Whole Foods, and Total Wine. They've expanded to all 50 U.S. states, and built a loyal DTC and affiliate customer base — all while disrupting wine norms with a transparent, health-conscious, and lifestyle-forward approach.In this episode, Jen shares:How Avaline built traction with consumers by emphasizing organic ingredients, clean labels, and simplicity over terroirWhy Avaline launched in retail first, grew DTC later, and is only now expanding into on-premiseThe thinking behind early SKUs like “White” and “Rosé,” and why the brand later expanded into varietals like Cabernet, Chardonnay, and Sauvignon BlancHow the team grew an affiliate network of 700+ brand fans who drive sales through community-based storytellingWhy Avaline's marketing team is built with talent from fashion, beauty, and lifestyle — not wineWhat's working in paid ads, social, and influencer marketing — including a focus on UGC and lifestyle content over traditional product shotsLast Call:Do wine writers need formal wine certifications? That's the provocative question we're tackling on this week's Last Call on the Business of Drinks podcast — sparked by a viral Substack post from author Henry Jeffreys. With 134,000 people taking WSET exams in the past year alone, wine education is booming. But is it necessary to be a great communicator? We've got thoughts.Don't miss our next episode, dropping on May 14.For the latest updates, follow us:Business of Drinks:LinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Head of Search at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSORS: This episode is brought to you by eBev 2025 — the premier forum for beverage marketing leaders, happening May 28–30 at The Conrad in Indianapolis. Visit bevmarketing.org for more info.The next wave of beverage design is here! Check out Studio Garces at martigarces.es Reach out at hola@martigaces.es and mention Business of Drinks for a free 30 minute consultation. SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

In this episode, Megan Collier, a seasoned content creator from Seattle, shares her journey and insights on leveraging user-generated content (UGC) for business growth. Through her expertise, Megan discusses the fundamentals of UGC, its importance for brands in the fitness and wellness space, and actionable steps for beginners to start their UGC side hustles. You can learn more about her resource and UGC course here: https://stan.store/Megan_UGCShe provides tips on creating a compelling portfolio, negotiating contracts, and utilizing various types of content to attract brands. Megan also shares her experiences of working with different industries, including travel and service-based companies, offering valuable advice on how to approach and pitch to brands effectively. Tune in to learn how UGC can transform your business strategy and hear real-world examples of success in the field.Follow Megan on social here: https://www.instagram.com/megan_ugc/***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

What if your customers could become your best marketers?In this minisode of Small Business Bytes on This is Small Business, host Andrea Marquez dives into the power of user-generated content (UGC) and why UGC is a game-changer for businesses of all sizes. You'll learn how UGC builds trust, loyalty, and engagement with your audience, discover simple ways to encourage your customers to create content, and get actionable tips to use UGC effectively.Whether you're a brand that's just getting started or an established business looking to grow, this minisode will give you tools you can tap into when it comes to the content your customers are already creating.So, how will you start leveraging UGC? Share your ideas or results with us in a Spotify comment, Apple Podcasts review, or email us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.Sources: If you want to know more about influencer marketing and Brittany Hennessy's story, listen to: How Influencer marketing Can Help You Grow Your Business - This is Small BusinessIf you want to know more about marketing and Liz Downing's story, listen to: How to Build Your Marketing Strategy - This is Small BusinessConsumer Behavior Stats 2021: The Post-Pandemic Shift in Online Shopping Habit - NostoUGC Content 101: A Comprehensive Introduction - American Marketing AssociationConsumer Confessions: How does UGC Impact and Influence the Shopping Experience? - TurnTo NetworksWhy User-Generated Content Is Winning - Forbes

Today I'm talking to a fellow personal branding person (which means so many different things to so many different people!): Sophie Lee, founder of Electric Peach! Sophie doesn't just want to help people who are interested in making money. She's putting the powerful brand storytelling tools she's learned how to leverage over her career into the hands of people who are trying to change the world for the better: mission-driven, impact-driven businesses and female founders with something to say.(She is also a fellow disco-ball-loving, collaboration-not-competition, sparkly badass; you can see why we get along!) ❤️One of the themes we discuss over and over in this episode is about what it means to use one's voice. Sophie is all about empowerment of people's voices, specifically people who want to make positive changes in the world, and helping them harness the power of communication to do just that. Hearing Sophie's journey makes it clear not only that she really knows her stuff, but also that she's finely honed her personal values, her sense of self, and her own commitment to using these tools for good.In this episode:Teaching English to the Czech governmentJoining the Disney “cult” in Shanghai“Journalism” in ChinaThe UK press's misery machineAccidentally becoming a marketerThe entrepreneurial bugA toxic relationship, and a new business partnershipBecoming known for UGC (user-generated content)Building The Joyful for actual purpose-driven businessesBecoming Sophie Lee and Electric PeachCommunication instead of polarizationEmpowering people to communicate their messages with passion and clarityWhat Sophie sharesFind Sophie:InstagramLinkedInElectric Peach❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to theLet's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat!❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today's hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidance on navigating intellectual property, distinguishing between copyright and trademark, and staying compliant without sacrificing innovation. Whether you're experimenting with UGC or working with creators, this conversation is packed with essential legal insights for every marketer. Full Episode Details  Ruth joins hosts Zontee Hou and Sunny Hunt on this episode of Social Pros to unpack the complex legal landscape marketers must navigate in today's ever-evolving industry. Ruth dives into how marketers and content creators should think about intellectual property, contracts, and copyright issues, especially when AI tools are involved in generating content. They explain why contracts should explicitly address AI use, the importance of transparency in data handling, and how marketers can avoid common legal pitfalls when working with third parties. Ruth also emphasizes the need for proactive data governance, especially in regulated industries, and encourages brands to build collaborative relationships with legal teams from the start — not just as a final approval step. Throughout the episode, they offer clear, actionable advice with their signature wit (jokingly referring to themself as a “professional killjoy”) and deliver one of the most practical tips yet for anyone in a service-based business. In This Episode: 2:29 -  What marketers need to know about protecting IP, and the differences between trademarks and copyright  5:50 - The specific criteria needed in order to trademark 8:34 -  Leveraging the IP of others for your own purposes without getting into legal trouble  12:05 - What marketers should have in place in preperation for others to license their content 13:24 - Common mistakes and how people get themselves into trouble with legal 15:02 -  Best steps to take when seeing your IP has been stolen and used illegally 18:32 - How AI-generated content relates to copyright 21:04 - Setting expectations and guidelines surrounding AI in third party-created content 22:34 - What Ruth suggests clients have in their contracts regarding AI 24:25 - How to manage confidentiality surrounding AI 26:48 - Being upfront with your audience about data collection 29:49 -  Managing expectations and guardrails of compliance and legal 33:02 - How and why marketers often hit a wall with their legal teams 35:38 - Ruth's advice for aspiring social pros Resources: Connect with Ruth on LinkedIn Visit the Geek Law Firm website Follow Ruth on Instagram   Visit SocialPros.com for more insights from your favorite social media marketers.

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Nik's continuing his discussion of the most underutilized aspect in DTC marketing: landing pages.  Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it's time to position what you're selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of these things matter before you hit publish.  Plus, how does social proof play a role in your landing page? Nik shares an example of a brand who's leveraging UGC and Instagram comments right on their front page.  And, it's best to explain and educate your intended audience right off the bat. Things like supplements, food, etc. should all have ingredients listed. A brand story is also a way to inform your audience about exactly what (and who) you are.  Prescient AI is the world's smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we're diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach. We're excited to be joined by Joanna Otto, an Account Manager on Acadia's Retail team. With more than a decade of experience spanning brand-side roles, agencies, and Amazon itself, Joanna brings a seasoned perspective on how Prime Day has evolved. We're also welcoming Predrag Vetnic, one of our lead strategists for tentpole events. He'll be sharing key data insights and best practices for building an effective merchandising strategy, drawn from our work across a wide range of client partners. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Joanna, and Predrag discuss: Start Preparing Early: Begin your preparations by April, as deadlines and operational tasks need to be handled well before Prime Day. Important Dates & Deadlines: AWD inventory by May 15, Deal scheduling closes May 23, FBA inventory deadlines: June 9 (minimal shipment splits), June 18 (Amazon-optimized splits). Sales Velocity & Reviews: Focus on increasing sales and reviews using programs like Vine and Product Win to boost organic ranking. Organic Prep: Invest in keyword optimization, competitive scraping, and high-quality content, including images and infographics. Prime Day Duration: The event has expanded to four days, so expect consistent sales throughout. Merchandise Fees: PED fees have doubled to $100; the new coupon fee structure starts June 2. AI Search: Amazon's AI assistant, Rufus, influences up to 35% of search traffic. Optimize your listings for this. Competitive Monitoring: Be ready to monitor competitors and pivot quickly if issues arise. Expect the Unexpected: Prepare for unexpected challenges, like account health flags and listing suspensions. Economic Pressure: Pricing strategies are more complex due to tariffs and market volatility, so be cautious with price hikes. Invest Strategically: Focus on targeted organic and paid efforts, including influencer and UGC campaigns, to drive relevance.