Podcasts about ugc

Anastasia Chapman came up with the idea for her brand where all good bathroom ideas start - sitting on a toilet, hiding a competitor's product she was too embarrassed to be seen with. She developed the formula in an Airbnb in Cape Town, mixing batch after batch and testing them by dropping samples into wine glasses of water. She hand-poured her first 50,000 units in her mum's garage. Then, after her biggest-ever year, a trademark dispute forced her to legally change the brand name overnight - and the meta ads machine she'd built her entire business on collapsed within two months. This is the story of the rebuild. In this episode, Anastasia is unusually candid about the whole messy arc: building Loui (formerly Lou Drops) as a complete e-commerce beginner, scaling to $850K on the back of just three winning ads, watching it crash to a $42K month after the rebrand, and clawing her way back by finally taking control of the ads she'd always outsourced. What you'll learn in this interview: The exact validation method she used before spending real money - handing friends five numbered samples and a "poop scorecard," then living with the product in her bathroom for months until she got it right Why she developed the product in 2022 but didn't properly launch until 2024 - and how she kept a full-time job while the business slowly proved itself How a trademark cease-and-desist forced a full rebrand right after she'd paid for 30,000 units of packaging - and the timeline she had to negotiate just to sell through existing stock The hard lesson about platform dependency: how being reliant on three winning ads and one outsourced media buyer left her exposed when it all stopped working Why she fired the person running her ads and took the account in-house - and what she discovered was actually being wasted once she understood the numbers herself The specific ad account restructure that turned things around: consolidating from scattered lookalike campaigns and multiple ad sets into a cleaner ABO testing structure The unit economics that actually matter beyond ROAS - add-to-cart cost, cost per purchase, frequency, and hook rate - and how knowing her kill threshold changed how fast she tests Why founder-led ads beat every expensive UGC creator she hired - and how a skit ad she was mortified to film "started printing money" overnight How she structures a solo founder's week around three "big rocks," swallows the toad first, and protects her time from busywork and AI rabbit holes The retail arm quietly growing alongside DTC - now in over 300 stores - and why an outside audit of her website and offer unlocked the next stage of growth If you're a solo founder who feels like the whole business rests on your shoulders - or you've built something on a channel you don't fully control and you can feel how fragile that is - this episode will hit home. Anastasia's story is proof that the answer usually isn't a white knight who rides in to save you. It's the far less glamorous work of understanding your own business well enough that nobody else has to. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY ANASTASIA CHAPMAN Instagram →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/iamstais/ Brand Instagram →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/tryloui/ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/anastasia-chapman/ Website →⁠ https://tryloui.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Send us Fan MailTikTok for Amazon sellers can use UGC to send low-cost external traffic to Amazon, grow brand searches, and turn short-form views into sales. The video explains TikTok marketing, influencer UGC, Amazon product launch traffic, and how outside sales can support Amazon SEO and conversion. It also reviews UGC ROI, content reuse, and the Age of Sage case study that moved weekly brand searches from about 100 to 5,000.Stop sending TikTok traffic to a listing that cannot close the sale, fix the full traffic-to-conversion plan here: https://bit.ly/4jMZtxu#TikTokUGC #AmazonSellers #AmazonMarketing #amazonsellertipsWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – TikTok UGC for Amazon Sellers0:45 – Comparing TikTok UGC Costs and Amazon PPC1:19 – How Amazon Brands Can Start UGC at Scale2:03 – Age of Sage TikTok UGC Case Study3:04 – Should New Brands Start on TikTok or Amazon?3:51 – How Amazon Sales Improve Product Ranking4:48 – How TikTok UGC Drives Amazon Brand Searches5:43 – Reuse TikTok Videos for Amazon Ads6:25 – Turn Winning UGC Into Sponsored Display Video6:57 – Tracking TikTok Traffic to Amazon-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

As more AI-generated images and sounds fill our screens, our sense of reality is being distorted. In a special three-part series of Tech News Briefing, WSJ personal tech columnist Nicole Nguyen sits down with researchers, content creators and an AI character to ask how AI is changing our perceptions. This is episode one of TNB's “AI and the Blurring of Reality.” Sign up for the WSJ's free Technology newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be part of your strategy, there are practical ways to increase your inbound opportunities so brands start finding you.In this episode, Nina from Sidewalker Daily shares the exact profile, SEO, and content strategies that make creators more discoverable to brands, whether you're on Instagram, YouTube, TikTok, Threads, or a blog.You'll learn how to optimize your content with searchable keywords, position your profile as brand-ready, create content that naturally attracts sponsorships, and make it incredibly easy for companies to contact you.Whether you're a UGC creator, influencer, content creator, or small business owner, these strategies can help you generate more inbound brand partnerships without relying solely on cold outreach.

Threads* сегодня — площадка, где количество подписчиков не гарантирует охваты, один удачный комментарий может разлететься дальше собственного поста, а привычные рекламные механики работают совсем не так, как в других соцсетях. И пока одни бренды только присматриваются к ней, другие уже используют алгоритмы площадки для продвижения, поиска клиентов и коллабораций. В новом выпуске #НекстМедиаПодкаст Эльнара Петрова обсуждает Threads* с Анастасией Мартыновой, директором агентства «Лидмашина».— Кому из экспертов и брендов Threads подходит больше всего— Как алгоритмы распределяют контент и почему количество подписчиков здесь не главное— Что помогает постам и комментариям набирать охваты— Почему виральность еще не означает узнаваемость и продажи— Как брендам использовать ситуативный контент и комментарии— Почему попытка копировать юмор крупных брендов может обернуться репутационными проблемами— Как через Threads* находить клиентов и сотрудников— Почему массовые посевы и одинаковые UGC-интеграции здесь скорее вредят— Как выстроить воронку от охвата до покупки— Что бренду стоит сделать в Threads* до конца 2026 года*Продукт компании Meta — запрещенной в России экстремистской организации.Подписывайтесь на новости подкаста на любой удобной для вас платформе!

Uptin Saeedi spent years as a CNBC producer, where he launched the network's international YouTube channel in 2016 and quietly noticed something awkward: the videos he shot on his own iPhone in selfie mode outperformed the ones made with a professional crew. Then the pandemic hit, he was laid off, and he had to decide whether a million-view brand name meant anything without the brand.In this episode, Uptin is specific about why he spent his severance on an editor from day one, how PR consulting in the mornings let him make content in the afternoons with no financial pressure, and how a single LinkedIn message turned into a Dubai agency he never meant to start and later sold. Plus the reason his agency deliberately had no Instagram or TikTok, why he once unfollowed Gary Vee and then told him so to his face, and his rules for delivery: trim 30% of the script, never say "hey guys", and talk like you're speaking to one person.Topics covered: starting from zero · consistency · funding the early days · accidental agencies · scaling down · hustle culture · the craft of a good story

Your personal brand is either working FOR you or against you — and most UGC creators have no idea which one is happening on their own page.If you want to find out exactly where your personal brand stands right now (and what's actually holding you back from more brand deals), take my free quiz below. It takes less than 2 minutes and tells you exactly what to fix first.

This week on Get Canceled, Sheryl and the gang continue their discussion from last week, pulling back the curtain on the more sinister side of the gaming world.  It is undeniable that the internet has loose regulations for minors; and as a result, they have become over-exposed to content, sexual and otherwise, that is not suitable for an impressionable and developing brain.  We have yet to see the ramifications of such content on today's youth, coupled with their inability to tolerate the stresses of the real world.  Their retreat into virtual reality has left them confused about what is and isn't real.  And just because one hides behind an avatar does not mean they are safe from stalkers and other more nefarious predators.  Children are not growing up with a sense of what privacy is and unfortunately are incredibly willing to share personal information online which can put them in harms way.  Once again, it's real talk time at Get Canceled.   DISCLAIMER: This show is for entertainment purposes only.  The views expressed by the guests do not necessarily reflect the views of Get Canceled.  All guests remain anonymous.If you enjoy, please rate review subscribe and share!Have you or someone you love been canceled?  Sheryl wants to hear from you! Email: getcanceledinfo@gmail.comX: @GetCanceledPodwww.getcanceled.com      

Local pack ads jumped from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades of local search expertise and over 1,000 documented ranking tests to explain what actually moves the needle as AI reshapes local visibility. The conversation covers non-link authority signals—social UGC, active YouTube channels, Google reviews, and industry awards—that now feed AI-powered local packs, the escalating penalty risk from scaled content and link building following recent core updates, and lead qualification frameworks built on call tracking, response-time automation, and integrated texting to separate real revenue from vanity metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A psychic, a nipple, and six days of radio silence. Lindsay takes her first solo vacation. The psychic says full-time podcaster by end of year and rich in three. All while she accidentally flashes her nipple in a reel. Chelsea gains 2,500 followers. Chelsea is embracing the UGC life, kinda. The Cyber house has a nature trail and no TV. Everyone's snowglobe is shaken up.Send us a textSupport the showLike, subscribe, and share with that one friend who needs a reason to laugh. Find us @honestlysmartless on Instagram, TikTok, and YouTube.Connect with Honestly Smartlesshonestlysmartless.comIG: @honestlysmartlessTikTok: @honestlysmartlessChelsea's IG: @chelsea_turanoLindsay's TT: @dr.lindsayregehrYouTube:  Honestly Smartless

Episodio 260 | Las marcas ya no buscan lo que pensás. En este video te cuento todo lo que necesitás saber para conseguir tu primer brand deal en 2026: qué buscan realmente las marcas hoy (spoiler: no son los millones de seguidores), qué son los partnership ads y por qué le importan tanto a las marcas, la diferencia entre UGC real y contenido con audiencia, por qué el engagement está bajando para todas las cuentas (no sos solo vos), y ejemplos reales de precios por reel para que sepas cuánto cobrar.

AI images stop looking generic when creators steer models with real expertise, original references, hand-built assets, and selective craft.Finn McKenty joins Drew Brucker and Rory Flynn to explain why the fastest route to better AI work may involve drawing by hand, reading the manual, and making fewer things. The three alleged efficiency experts also wander into AI burnout, fake UGC, Higgsfield trust problems, Midjourney's long game, and the deeply inconvenient possibility that one great image may beat the 1,000 they can generate before lunch.Topics and tools covered:Midjourney, Weavy, ComfyUI, Claude, Gemini 2.5, GPT Image, Nano Banana, Flux, Krea, Figma, Adobe Photoshop, and Higgsfield anchor the practical discussion. Sketch references, image references, style references, out-of-distribution inputs, material-specific prompting, systems thinking, AI adoption, fake UGC, creator trust, and durable AI-assisted SEO define the core concepts.---⏱️ Fast Hour00:00Who is Finn McKenty?03:13 Why did Finn quit YouTube?05:30 Do creators need a large audience?12:05 Which existing skills create an AI edge?14:26 Does expertise accelerate AI mastery?16:27 Are creatives too attached to process?18:17 Why do companies fail to adopt AI?20:17 Why does advanced AI work cause burnout?27:33 Where should creators invest brainpower?29:31 How do creators steer probabilistic AI?31:27 What made Midjourney click for Finn?34:00 How did AI produce 10x SEO traffic?37:44 Why reject polished AI perfection?38:41 Why does handmade design feel better?41:06 How should AI and manual craft combine?46:24 Why does making more have zero value?50:57 How does material knowledge improve prompts?55:03 Why choose Weavy over ComfyUI?55:44 How do sketches improve AI images?58:33 How should creators divide work with AI?01:02:12 What does out-of-distribution mean?01:05:56 How do original references beat AI slop?01:07:03 Why does fake AI UGC destroy trust?01:11:31 What went wrong with Higgsfield?01:22:33 Why did Midjourney acquire Co-Star?01:24:09 Has Midjourney had the right vision?01:27:30 Why are creators returning to Midjourney?01:29:10 Why does bootstrapping protect creativity?01:34:01 Why does AI creative work need fun again?01:35:04 Does direct attribution kill creativity?#Midjourney #AICreativity #AIDesign #GenerativeAI #FastHours

If I had to start over from scratch in 2026 with no audience, no experience, and no money, this is the ONE opportunity I would go all in on. Not dropshipping. Not affiliate marketing. Not building a social media following and hoping to go viral.It's called UGC (User Generated Content), and it's quietly making regular, everyday people thousands of dollars a month from their phone. I've personally earned over $20K/month doing this, and I've watched my students build life-changing income in just a few months.✅ Want to learn exactly how it works? Free masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Youtube&utm_source=youtube&utm_medium=organic&utm_campaign=sydney&utm_content=s10-best-online-opportunity-2026&utm_term=long-form

Fan Mail: Tell Wendy how you're saying yes to yourself!In this episode, Wendy sits down with Kate Assaraf, founder of Dipped—a plastic-free shampoo and conditioner bar company born from 20 years in the beauty industry and a decade of frustration. In 2014, Kate discovered something most people don't know: plastic is way more problematic than the average consumers know. Recycling is a farce. Plastic leaches chemicals into our bloodstream and messes with our endocrine systems. But instead of guilt-tripping people into sustainability, she built something radical: a product so good, people switch for quality and savings first, then realize it's plastic-free as a bonus.They explore:Why most sustainable beauty products fail: they're made for a specific avatar (linen-wearing boho) and disappoint people switching from expensive hair careBuilding a brand on integrity, not influencers: no UGC actors, no AI, only actual paying customers. Result: 0.006% return rate.Reinvesting in local economy: money spent at zero-waste stores stays in your community, supports your fire department and schools, brings back face-to-face commerceKate's philosophy is simple: don't guilt people into doing the right thing. Give them really good stuff. Treat smart women like smart women. Let quality and integrity be your marketing. The scaffolding is strong, the messaging is real, and people buy it over and over again.Connect with Kate:DipAlready.comInstagram: instagram.com/dipalreadyLinkedIn: linkedin.com/in/kate-assaraf-b25a741a7Referenced in this Episode:HiBar: hellohibar.comBite: bitetoothpastebits.com________________________________________________________________________________________Connect with Wendy:LinkedinInstagram: @wendy.harropFacebook: Phineas Wright HouseWebsite: Phineas Wright House PWH Farm StaysPWH Curated Experience and TravelInterested in being a guest on the show? Send your pitch to podcast@phineaswrighthouse.comPodcast Production By Shannon Warner of Resonant Collective Want to start your own podcast? Let's chat!If this episode resonated, follow Say YES to Yourself! and leave a  5-star review. It helps more women in midlife discover the tools, stories, and community that make saying YES not only possible, but powerful.

Convoy says 85 million copies in 60 days. That means 63% of every console owner alive buys GTA 6, and the closest anyone has come without a bundle is half that.The crew digs into the Newzoo and Convoy numbers behind GTA 6 and finds projections that would require almost every active console owner on earth to buy it. Then Playtika, where a badly negotiated earn-out turned Superplay's success into a balance sheet problem big enough to put the studio on the block. Plus Unity 7's roadmap, Netflix throwing out gaming metrics that mean nothing, and what Township's match mode says about where mobile is heading.Topics Covered:• GTA 6 pre-orders skewing 89% to the $100 SKU• Why the projected attach rates are fantasy• The Ultimate Edition as soft price increase• UGC as the real GTA 6 story nobody is telling• Unity 7 roadmap, MCP integration and no-code web shops• Why Unity cannot scale against AppLovin• Tencent circling Superplay at up to $1.5 billion• The earn-out that broke Playtika's balance sheet• Disney Solitaire's trajectory into 2026• Netflix reporting 11x growth on numbers it will not disclose• Township bolting match onto a builder and printing money• Playable ads becoming actual game modesCHAPTERS: 00:24 Show Intro and Agenda01:38 Banter Marvel Trailers02:49 Announcements and Roundtables04:26 Xbox Hire Update06:14 GTA6 Preorders Pricing15:01 Ultimate Edition Strategy17:33 UGC and Online Upside19:15 Unity 7 Roadmap26:03 Playtika Superplay Rumor27:26 Superplay Earnout Breakdown28:11 Earn Out Math28:59 Tencent Deal Questions29:38 Disney Solitaire Outlook30:49 Why Sell Superplay34:48 Superplay Hits Breakdown36:02 Valuation Reality Check39:13 EA Predicts Winners40:49 Netflix Gaming Metrics43:26 What Metrics Matter46:49 Netflix Versus YouTube48:06 Township Versus Top Tycoon50:41 Match 3 Monetization Engine52:43 Hybridization And Playable Ads56:15 Fortnite Obsession Collab57:43 Wrap Up And Goodbye

In this throwback episode, we sit down with Elizabeth Thompson, Senior Manager of Social Media at National Geographic, who leads strategy for one of the largest social ecosystems in the world — over 400 million followers across platforms. Elizabeth shares the career journey that took her from Army brat and freelancer to running social for one of the most iconic storytelling brands, including how she grew Nat Geo's Instagram from 250M to 270M followers and TikTok from 2.5M to 9M. We unpack how a 137-year-old brand stays culturally relevant today, how her team uses UGC, reactive content, and new platform features to reach global audiences, and what creators and marketers can learn from building social strategy at scale. This one is packed with timeless frameworks — worth a relisten or a first listen if you missed it.Key Takeaways:// How to grow a legacy brand on social: The relevance, resonance, and risk framework Nat Geo uses to decide which cultural moments are worth jumping on — and which to sit out.// The power of UGC at scale: Why Nat Geo Your Shot was reimagined as a creative community, not just a content bucket — and how it drives belonging, not just reach.// Building strategy for massive audiences: How Elizabeth approaches content for 400M+ followers across seven platforms, and why an always-on strategy and engagement plays both have to coexist.// Career lessons for social pros: How internships spanning PR, journalism, and email marketing — plus a freelance business and a master's degree in Germany — shaped her path to Nat Geo.// Team building and cross-functional alignment: What transparency, flexibility, and proactive communication actually look like inside a large, matrixed organization.// The timeless principles that will outlast every algorithm shift: Authenticity, community, and adaptability — and why these three things will always matter no matter what the platforms do next.____Join the MHH Collective! The MHH Collective is a community for marketers and business owners to connect, ask real questions, and grow their careers together. Join for access to live Q&As with industry experts, a private Slack community, and ongoing resources: https://www.marketinghappyhr.com/mhh-collectiveSay hi! DM us on Instagram and let us know what content you want to hear on the show - We can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. ⁠Join the MHH Collective: ⁠Join now⁠Get the latest marketing trends, open jobs and MHH updates, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow MHH on Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ |⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you've been wondering whether you need to join someone else's Instagram challenge to stay consistent, the answer is no. In this episode, Nina Zadeh from Sidewalker Daily shares exactly how to create your own Instagram Reels challenge so you can post consistently, increase your reach, improve your content strategy, and even create content that attracts future brand partnerships. You'll learn why a 15-day challenge can be more effective than longer challenges, how to strategically plan your Reels, repurpose content, create affiliate-focused videos, and use your challenge to get noticed by your dream brands. Whether you're an influencer, UGC creator, content creator, or aspiring influencer, this framework will help you build momentum without waiting for someone else to keep you accountable.

Tune in to the latest Social Success Series Podcast episode featuring special guest and Social Media Manager at Remington Hospitality, Anneleise McEvoy!  Anneleise joins the podcast to talk all things social media for Remington Hospitality as well as hotels in general and how they can not only improve but maximize their social presence online to drive bookings to their properties.  Cassady Quintana: Welcome to the Social Success Podcast, where we have conversations with top hospitality professionals about successful digital marketing strategies, emerging trends, and how to connect with today’s travelers. I’m your host, Cassady Quintana. Hello, everyone, and welcome to another episode of the Social Success Podcast. I am your host, Cassady Quintana. Super excited for today’s episode today. I have Anneleise McEvoy, social media manager at Remington Hospitality. Anneleise, thank you so much for joining me. Anneleise McEvoy: Absolutely. So first of all, thank you so much for having me. Cassady Quintana: Absolutely. I’m super excited you’re here. Obviously, we’ve talked a little bit before this episode, so I’ve gotten to know you some and especially from your LinkedIn presence, but for our listeners who may not be familiar with you or Remington Hospitality, could you give us a little bit of background about how you got to where you are today? Anneleise McEvoy: Absolutely. So I’ve always loved social media marketing. I’ve been passionate about it ever since college, and it was a career path that I always wanted. I started out in college being super involved with clubs and internships where I did social media. So in 2020 when I graduated, I moved to Dallas to pursue, pursue a career in social media marketing at a food and beverage, a food and beverage marketing agency that’s top year in Dallas. I started out as a social media specialist, went all the way up to a senior account executive. So I worked there for three years, and then at my three-point mark, I was like, “How can I mix one of my hobbies, which is traveling, into my career?” And so I was scrolling through LinkedIn, one day and came across a job posting at Remington Hospitality, reached out to my now boss, Alexis, and she told me about this aw- awesome opportunity that she was building a in – house social media agency for their portfolio of hotels. And so the rest is history. I am a social media manager at Remington, like you said. And one week is different than every… Every day is different, is what I’m trying to say. I might be in Key West learning about a hundred-year hotel or making content on a private beach, or I might be closer to Dallas where I’m based now in Fort Worth, marketing a trendy girl dinner experience on their rooftop. So that’s what I love about social media. Every property has its story and I get to help tell that story through social media. Cassady Quintana: Absolutely. And I’m glad you mentioned the different locations, because that kind of leads me into my next question. You know, at Remington, you guys have properties that span across very different markets, like you said. Something in Key West not going to resonate with someone that’s looking at a hotel in Texas. So when you guys are kind of building those strategies, how do you make sure that it feels unique to each property but still staying, you know, efficient as a corporate social team? Anneleise McEvoy: For sure, for sure. So one thing I always say, you can’t market a property that you’ve never experienced. And I’m sure that that’s true in every industry. I knew, I know that it was true in the food and beverage industry too. So before I build a social media strategy, I want to walk the property. I want to eat at the restaurant. I want to meet the team and experience it like a guest. So that’s where you discover the little things that make the hotel memorable, the experience. So that’s the first thing. I wanna visit the hotel like a guest. And then I pair that with the brand standards. So for example, if you’re a Marriott, a Moxie should feel completely different than an autograph collection. Every hotel should have a personality, but in that personality, we’re working in the brand standard. So at the end of the day, hotels don’t sell rooms. It’s all about the experience. We’re selling experiences. So social media’s job, every content creator’s co – that come into the property, our job is to create a place where someone wants to book before they even book. So that aesthetic feed is where they picture themselves experiencing. Cassady Quintana: Oh, I absolutely love that. And it’s, it’s interesting because when we think probably when you first started in social media or even when we were in college, social media was a completely different thing than it is now. We’ve seen all these updates and especially in this new age of AI, things are changing. So do you and what you’ve noticed with your job, like, how has social media changed, you know, even from two to three years ago and how has that changed your day-to-day role with what you’re doing at Remington? Anneleise McEvoy: Honestly, everything. Like six years ago, social media landscape changes literally every single day. I feel like I open Instagram and there’s a new update. Like last week, you can scroll through an Instagram carousel, I’m sure you’ve probably seen, and you don’t have to pick one caption. You can caption each photo now. So just things like that. There’s just always another update that content creator social media managers have to publicize out to the property teams as well. But I actually think that’s one of the most exciting parts of social media because it’s ever-changing and we can… There’s always something new to learn. And then on top of every algorithm that’s changing, I think the biggest thing that’s changed in the social media industry is influencer marketing. Because when I started six years ago, I would give an influencer a pizza and beer and they would post five inseed posts about it. And they would post it all on their stories and tag us and even do weekly posts. And I just gave them a pizza and beer. And now creators understand the val- value that they provide and are asking for paid collaborations, which I don’t think is a bad thing because we’re getting more of that quality content. But the challenge there is finding a partnership that works for both parties because for everyone watching, you probably know that hospitality budgets aren’t as big as people think. So even the marketing budget. So I think it’s about negotiating with influencers and giving them what they need as well as what we need. And then the last part of that question I think that’s changed is, of course, AI. I think I have a pretty strong opinion on it on the marketing landscape. I think there’s a right way to use AI. And a lazy way to use AI. So of course, when you’re scrolling your LinkedIn or any social media platform, you see captions with those M marks and you assume that they’re a AI-generated caption, but I think marketers should use it to enhance their ideas. Right. In my career, I found that all marketers have creativity. So it’s just an enhancement. Make a good idea great and AI is not here to replace creativity, I would say. Cassady Quintana: I definitely think it’s, can be used as a vehicle, like you said, to enhance the skills you already have. And even just to, like, bounce ideas. I know I use AI a lot of times, like, “Hey, I have this post idea. You know, what do you think about it? ” Or, you know, asking AI to just clean up my copy a little bit or, you know, helping me along the way. And we’ll talk a little bit more about AI further down. But since you mentioned influencers, I did wanna ask you about that because you do work closely with influencers. So from your point of view, like you said, not, not every influencer is a match and not every influencer is gonna deliver what you want them to deliver. And a lot of the times when hospitality professionals think about influencers, they just want someone with a lot of followers, right? They just want the big numbers, but there has to be alignment. So for you, and when you guys are working with influencers, kind of what separates a good partnership from someone, you know, that maybe not f – maybe doesn’t fit that well? And how do you guys go about finding those influencers? Anneleise McEvoy: For sure. I think what you just said, people think about the follower count and just look about at follower count. It’s all about the vetting process upfront. So you’re looking at engagement rate. I’d rather work with someone with a higher engagement rate, a smaller audience, and people that are connecting with their followers, and you can see that that’s genuine than someone that has over a million followers and doesn’t have a connected audience. And I find that their content is more authentic anyways. One of my favorite success stories, actually happened the other week. He did have a lot of followers, but it’s not even about his content. It was the creator. We always, after creator partnership, we always ask what we could have done better or how their story went. And it was a creator telling us he brought his whole family, extended family, and he already booked a trip for Thanksgiving with his family again, because they loved the experience so much. So that’s when influencer marketing, influencer relationships become more than just the content. It creates future guests because they’re gonna keep coming back. And if they’re passionate about the property, you know that you have an ongoing partnerships. I think that’s super important to create those ongoing partnerships as well. Cassady Quintana: I love that you said that because when you were talking about that, it makes me think of the parallel of just hospitality in general and how hotels treat their guests because, you know, you guys hired this influencer to come create content and share his story about his stay there. Yeah. And in turn, he wants to come back. That’s the same exact thing in the same way that hotels should treat their guests too, because they’re kind of like micro-influencers in a way. Like they’re telling their friends and family if their stay was good, they’re gonna post about on social media if their stay was good. So I love that there’s that parallel there. And a lot of times, influencers can be expensive. I think we all know that, especially in this age. Yes. Like they’re making enough money to live off of it, but there are those micro-influencers that do still have dedicated audiences. So I think it’s important not to, you know, just look them over because they may not have the biggest numbers that you’ve ever seen. But kind of along those lines, I wanna talk about, you know, content that hotels can post because I talk a lot about on my webinars and other podcasts about content that’s evergreen or things that can work across the board. So is there any kind of content that you guys do at Remington that you see that works well no matter where the property is located? Like just some type of evergreen content that you see that works really well? Anneleise McEvoy: For sure. And I think, again, this works for across the board for every industry because I found this in the food and beverage industry as well. But two things that always perform best, pets and people. So if you’re a pet-friendly hotel and you’re not posting that dog, you’re missing an opportunity and it helps that I am, I have a golden retriever. So every day, that’s one of my favorite parts of my job. I do community management as well as content creation. And so every day I get to go on the hotel social media and scour the comments, send the DMs everything and I love to repost pet content as it comes in. But also my favorite type of content is, highlighting people behind the performance. So, whether it’s a chef, a bartender, a housekeeper. Remington, actually, our motto is driven by people powered by performance. And social media is one of the best ways to bring that to life. I actually have a story about that at one of our Key West properties. It’s been around for maybe 20, 25 years, but we have a bartender that works there that she has worked there the whole entire time. Every time I post a photo of her, I’m not kidding you, I get 250 organic comments commenting about her, their experience with her. A story about her, how she makes the best drinks, how they’re booking the hotel because of her. And when I go to lifestyle photo shoots and see her, she explains that the guests are her friends. Yeah. She’s traveled the world with some of the guests. So it’s always about highlighting the people behind the performance and behind the scenes as well. And people like seeing that connection. They don’t like just seeing the evergreen. So I think posting people is a way to do that. Cassady Quintana: And in a way, I feel like that is evergreen. You know, she, you just said she’s worked there the entire time, like – Yes. And people love her. So, you know, keep posting. I love that because I have that same kind of relationship with some hotels that I regularly go to with my family, like bartenders or – Yes. You know, general managers, things like that. And that makes, like you said earlier, like, we’re booking an ex – an experience and not just somewhere to sleep, right? So having that comfortability with people that work at the property just makes it better. And social media, we work in, like, the, the most feel-good industry. Our social media to reflect that, you know, it’s, like, it’s the most exciting industry to me because it is changing every day. There’s something new to talk about. People are always wanting to travel. Cassady Quintana: People love to travel. Like, it should be fun content to kind of match that. But kind of on, you know, the other side of social media marketing and some things that can scare hoteliers is, like, that paid social strategy. So for you guys at Remington, do you have a paid ad strategy? And if you do, what is your, you know, attack to figuring out, okay, we’re gona put some money behind this post, or we’re gonna keep this one organic. Is there a strategy there, and what does that look like for you guys? Anneleise McEvoy: There’s a strategy. I think that’s one of the things that has changed in the social media marketing world since six years ago as well. I think s – all social is pay to play. Yeah. So you need an organic strategy and you need to layer in a paid strategy. So paid social for me always starts with one question. If a hotel asks, “Hey, I would love to market a seasonal activation or I’d love to market, let’s say, Easter Brunch, Father’s Day brunch, 4th of July, what’s the business goal? What… Who do you want to see? Start with that one question. What’s the business goal?” And we just invest in where paid can reach the right visibility and right audience, and support the business results that we created in that strategy. So always start with that one question. Cassady Quintana: I love that. I think that’s a great way to go at it because it helps hoteliers that may be doing their own social media for their hotel. Like, okay, I do, I know what my goal is for this post. So if you already have that in mind, that’s a great way to kind of look at your strategy and understand which ones should be organic and which ones should be having that ad spend behind it. Definitely. We kind of mentioned this earlier that, you know, authentic, feel good, sh – posting your people. You know, we’re seeing a lot of… Instagram has honestly flipped a little bit. When it first came out, it was very, like, post your best photo with the best filter. Yes. You want that perfect shot. But now it’s like, that we don’t want that anymore. We don’t want polished photos on Instagram. We want authentic. We want real. So I know I’m sure you guys have a lot of user-generated content. I’m sure you have great photos of the property. So how do you balance that of, you know, we do wanna show what the property looks like, but we also wanna show the authentic everyday scene of the hotel. So what’s that balance like of UGC, of user-generated content, photos and videos you guys have taken? How do you kind of balance that together? Anneleise McEvoy: Like you said, I don’t think it’s an either/or conversation. I think you need to have both. Professional lifestyle photography and videography is our evergreen content. Right. I think the cool thing about Remington when I came on, hotels did understand that they needed lifestyle photography and videography. So we’ve gotten to do a lot of lifestyle shoots and create social media campaigns that are evergreen. And throughout the year, kind of with our lifestyle photo shoots, we also ask the property, “Hey, do you have any events that are gonna be coming up since we’re in July for 4th of July?” And ask them from there if they want some professional photography. But basically, that lifestyle evergreen content is the foundation of what we post. So I have, I would say 80% of our content calendars are that professional use po – more polished look that you were talking about. But I think that you’re right. I don’t think that we’ve moved away from the aesthetic feed to people want to visualize themselves in the feed. How am I gonna experience that rooftop bar? How am I gonna swim at the pool and get drinks brought to me type of thing? So that’s where we layer creator partnerships. And usually with our creator partnerships, we request one reel to be part of their deliverables where we can do a collaboration post where we share that engagement. It goes on both pages. And then UGC, user-generated content is an interesting conversation because obviously you don’t wanna post every single post that you’re tagged in. Right. So our process, we vet, at the beginning of the month what we would like to post. And then you have to be careful about permissions. So we always ask if we can po- post before posting it, but layering that in as the last one to make the page more authentic. And I think, I mean, to conclude, the best hotel pages balance both. Cassady Quintana: Absolutely. I totally agree. And you guys, you know, you’re managing multiple properties social media so obviously you can’t be at the property every day capturing that content in real time. And a lot of hoteliers and people that work at hotels, like, we’re, we’re hands off with social media because Remington is doing that for us. So is there, you know, how do you kind of get that buy-in from them, you know, if there is something going on at their property, like, “Hey, can you please get some photos, like, so we can in turn post this on social media?” ‘Cause I know, you know, it, it can be hard to get them to, to want to do that, right? It’s like the last thing on their mind because they’ve already given that to you guys. So is there a way to create that buy-in without, like, making it seem like we’re just asking them for more and more and more? Anneleise McEvoy: Scary. I mean, as you’re scrolling your own social media, I know that, I would be daunted by creating a reel of the activation I just told the marketing team. Right. So I don’t expect any hoteler or a director of sales and marketing to become a content creator. I start all of my social media calls like that. I expect one thing for them to be passionate about the thing that they want to market. Yeah. Passionate about the idea that they had to bring to me. And let’s give an example of maybe we have a rooftop market, farmer’s market experience. So when you’re talking about passion with that idea, I can make it come to life. Not everyone has to be a content creator, but you can create a social media champion on property. So designate one social media champion and I hop on a call with them. They’re usually very excited to capture the content. And then we make it easy with ideas and tell them how to get the best lighting, give them guidance on the best, the best clips and tell them that you don’t need to mute the clips. We’ll put on the music later. Right. It’s just about guidance and encouragement. But basically having one social media champion and having that passion is all you need. Cassady Quintana: Oh, I love that. And I think most hotels can find at least one employee that would be happy to do it, right? A happy to take those photos. And I’m sure they love their own social media, so why not, you know, do it for the hotel too? I would be that person for sure. I would love to, I would love to just go around properties and, you know, shoot content for them. Anneleise McEvoy: People even even raise their hand and say, “Hey, I wanna do this. ” And those are the best kind of people because you know that they’re, they’re really passionate about it. Cassady Quintana: And I’m sure it makes your life easier because you don’t even have to worry about finding that person, right? They’ve already made themselves know. So I’m sure that’s really helpful. And it’s cool to hear your guys’ process because, you know, when you work with a management group or you’re working with, you know, an agency like Travel Media Group to do your social media, it’s almost like sometimes it can be hard, I think, for hoteliers to fully be hands-off or, you know, there’s that kind of balance you have to have of, like, I’m passionate about it. I want people to see our hotel’s personality, but I’m also trusting someone else to make that come to life. So I think having that relationship with them and making sure that they understand, like, you want to bring their vision to life, right? So this is kind of an off-script question, but do you have trouble, like, do they have trouble coming up with ideas? Like, how does that balance work if you guys presenting ideas versus them saying, “This is what we wanna talk about this month?” Anneleise McEvoy: Like you said, I think two types of hotels. Some hotels come with me with 25 ideas, “Hey, can we post about National Lollipop Day?” Yeah. And I kinda have to reign them in and say, “Hey, let’s look at the brand standards and go back to our social media strategy. And I’d love to post about these five things that you brought up because, it’s in the area.” For example, the example that comes to mind is a DC hotel last year had, was close to the zoo, and they had pandas that were just born, and they wanted to post about it. And I was like, “That was kinda random, but we can make it a thing.” Right. They wanted to make it a whole activation. So they do come up with ideas. It’s all about balance in that relationship and being able to say, “No, that really doesn’t fit the brand voice,” versus, “Hey, yeah, let’s, let’s make that an idea.” So I have hotels that bring me ideas. We talk to the hotels at least once a month to present our ideas, whether that’s a local idea, what I just said about a panda being – Right. Born and it’s a, it’s a big piece of news. Or it’s more like National Wine and Cheese Day, “Hey, you should hop on this and we should get some local cheeses to come out and enhance your already done hot happy hour.” Yeah. So kind of both, both ways. We present ideas, sometimes they present ideas, but I like both. Cassady Quintana: That’s best of both worlds right there, have a little bit combo, because that allows you to still have your creative side too. So, okay, kind of shifting back, I know we touched on AI a little bit, but is there any AI tools, or workflows that you guys have utilized, you know, into your social media process? And how do you think AI is gona kind of fit into social media as we continue to move forward? Anneleise McEvoy: I actually think AI has made creativity in the marketing world more important, not less. Audiences know, like I said earlier, when something doesn’t feel authentic. And AI is not taking everyone’s jobs, as everyone’s saying. Hospitality is about people and the best stories still come from real guests, real employees, and real experiences. So they’re leaving those reviews. They’re leaving the comments. And I think we’re the liaison between the comments in the hotel. So for example, like I said about community management, we do community management every day, and I look at comments and reviews. I have one specific hotel that has been open, the same one as the bartender one, has been around for about 25 years, and people are repeat guests. Right. And they, they comment all the time, “Hey, I have 25 days till my vacation. I’m celebrating my wedding anniversary.” And so we could do an AI response back to that, but I like to send via email that comment to the hotel team and work with them on a special amenity that we can give someone because some of the comments I see, they’ve gotten married there, et cetera. So creating those real experiences that AI hasn’t. But yes, we do use AI. I think it’s just as enhancements. I don’t think that in the social media world, you should put your whole content calendar in there and use all of the captions, the cookie cutter captions that it comes out with. And then I think really interesting, the newest thing about AI that I’ve seen is AI influencers. And so I’ve seen a couple, of those and I think it just all goes back to being authentic. And some of those employees that you’re seeing in the AI influencers are not real places that these repeat guests are used to. So I think it’s a good thing and you can use it for lazy ways, like I keep saying. But just enhancements to already ideas. We put in different activations that we’ve though of and it’s came out with even better ideas. So yes, we do use AI. Cassady Quintana: Yeah. I mean, I think you kind of have to these days. It’s, it’s everywhere. And so if you’re not utilizing it, you know, you, you might as well be utilizing it in some way to help, help enhance your strategy or just to bounce ideas off. But I’m, I’m glad you mentioned that about, you know, employees that don’t actually exist. And I haven’t seen that influencer thing. I’m gonna have to check that out after this, but it’s, that’s kind of scary, actually, like, when you think about it. It is. ‘Cause that stuff looks so real. And if… Imagine you saw that. Imagine that you saw an em – an employee at the hotel and then you get there and then you never see them. And it’s like, it can be hard to make sure, like, okay, do I believe this or not? Anneleise McEvoy: Like you said, I mean, different… AI is just improving every day as you know. Right. And different generations look at that differently. And if an older generation looks at that AI influencer and they’re like, “Whoa, we wanna go there and we wanna experience this view and the view isn’t – Right. Like it is, then it’s not real.” So – Yeah. Cassady Quintana: Yeah. Yeah. It can definitely have a negative effect too. And we might even see, you know, negative comments, negative reviews about, you know, I saw this image on their social media and this is not what it looks like because maybe they used AI. And it’s like – Yes. A very fine line there. And we see it too with responding to reviews, and like you mentioned, responding to comments too, how it’s pretty easy to tell if something was just AI generated, but if you can take those comments and respond back to them like a real person and then like you said later on, they come to visit and you remembered that and you did something special for them, I think that’s awesome. And we can’t lose that humanity aspect of hospitality. And I don’t think we will. Like I think at the – Me. The base of hospitality is people and that’s what makes a hotel stay special is the people behind it. ‘Cause at the end of the day – Yeah. It’s just a building. It may be the most beautiful resort ever, but if the staff is not nice and they don’t have a good experience with them, like, overall, it’s not a great time. So look – I agree. I appreciate your insight on those. So before we wrap up, I like to do these, like, rapid fire questions. Okay. So I’m gonna give you questions and, like, first thing that comes to your mind, all right? Okay. Perfect. So what is one hotel social media trend you think is overused or overrated? Anneleise McEvoy: Lots of trends. I mean, I think we live in an era of pop culture. And not every brand needs to participate in every single trend. So we live in an era of all these trendy TV shows, award shows, the Super Bowl, all of these things. And sometimes saying no to a trend is having a strong brand voice. Yeah. And it’s not all cookie. So I would just say don’t hop on all of the memes just because they’re trendy. Cassady Quintana: Yeah. It’s like, I don’t know if you saw during the World Cup, the Levi Stadium had to cover, you know, their logo with the white cloth and all these brands are doing all of a sudden. And it’s like, it’s, that’s not what the, you know, that’s not why it blew up. Or the same thing with the – No. The couple that just climbed the Empire State Building with the flag, and now people are putting their stuff on the flag. Everywhere. It’s everywhere. It’s like, okay, guys. And I get it. I get why people are doing it because they want, they want that viral moment. But anyways, I digress. So, okay. Favorite hotel brand or property to follow on social media that’s not Remington? Anneleise McEvoy: I have three. So I would say, I mean, I’m in social media, but I’m also on social media doom scoo – scrolling a lot. So my local one would be Dallas Hotel Swexen. I think it’s a boutique hotel and they have a really cool aesthetic feed that w – like I was talking about lots of professional shots. So taking inspo from there. Why I started in s – hotels, I love LOEs. The story of the Plaza. So I love looking at the Plaza Hotel in New York and they have a great dog-friendly program. They get robes and room service for dogs. It’s just, it’s great to watch. And then the Lafayette in San Diego, I think it was recently transformed from a motel actually. I think it’s an independent, but they have a lot of great programming for food and beverage and pools and everything. And so I like looking at what events they have going on. Cassady Quintana: All right. There you heard it first, listeners. If you need social content inspiration, definitely go check those out. I’ll be checking those out after this too. Okay. what’s your favorite Remington campaign or post that you’ve done or that you’ve been a part of? Anneleise McEvoy: It’s actually happening right now. So Laconcia Key West is turning 100 this year. Nice. And I love it because, we layered so many different marketing strategies into the campaign. So we had a lifestyle photo and video shoot. And the video shoot was focused on reels where it compares vintage to now time. Actually, every week in July we are releasing, a different video. So that’s been fun. And then we had a couple weeks ago, we teased a social media giveaway. So they were established in 1926. So we teased this giveaway and we were giving away five lucky people, $19.26 a night rates. And so if they commented at the certain time that we posted, first five got this and of course we had blackout dates app, et cetera. But since we tease it, we got about 200 comments in the first minute. And so we had to be on the first five commenters and that was really fun. And they’re all staying in 2026. So it’s been a really fun 100-year campaign. That’s awesome. Cassady Quintana: Yeah. I wish I would’ve known about that. I would’ve tried to enter. Yes. Yeah, that’s awesome. I, I love that kind of stuff too, because that, I don’t know, that just adds another layer of personality beyond this day because it, it shows that you really care about that relationship with guests and wanting to do that kind of stuff. Also, 100 years is, is impressive on its own. Okay. What, what’s one piece of advice you’d give to a hotel that’s trying to grow its social presence? Maybe they’re just starting out. Anneleise McEvoy: I would say create those experiences. I would say if you have a ho- hotel happy hour and it’s just in a hotel bar and maybe you’ll Your branding is European. You make a European happy hour with a viral Aperol Spritz that people are going to take pictures of. Maybe it comes out in a cart. Maybe you train people to say a special word when they get this Apparel Spritz. It’s all about experiences on social now because that’s what you get, that’s when you get your user generated content. So it just makes sense. So create those experiences. Cassady Quintana: Love it. All right. Well, before we wrap up, I like to ask everybody, you know, kind of looking ahead to 2026, I can’t believe we’re already more than halfway through the year. It’s crazy. But what are some social marketing trends you’re seeing right now that hoteliers and other social media managers should pay attention to? Anneleise McEvoy: I think it’s actually going back to what hospitality means. I know we’ve talked a lot about people and experiences and everyone is talking about all of these trends, but it’s actually just saying, “Hey, we’re in the hospitality industry. Travelers are looking for not just a place to stay anymore. They’re not just putting their head on the pillow. They’re looking for a place where they can experience everything. They can walk to everything. They have all, they have a navigator at the front desk telling them what the closest d- destination spots. They’re curating that itinerary for them so they have to do no work. Our job as marketers, social media managers, content creators is to translate those experiences into content that makes someone think, “Hey, I wanna go there.” And then you can layer in all of the trends that people are talking about. But it’s really those, “Hey, I wanna go there,” moments that get you those bookings. Cassady Quintana: Yeah, for sure. Well, you’ve had great advice all this entire episode. I appreciate you taking time out of your day to do this. For our listeners, is there anywhere they can find you, connect with you, or Remington? Anneleise McEvoy: Yes, we have social media. Remington Hospitality is our handle on TikTok and Instagram and LinkedIn, so go follow them. And for me, Anneleise McEvoy on LinkedIn is great. Cassady Quintana: All right. Perfect. Well, Anneleise, thank you so much for joining me today. I had a blast talking to you and thank you everybody for listening to this episode and we will see you next time on the Social Success Series. Anneleise McEvoy: Thank you. Cassady Quintana: Be sure to subscribe wherever you get your podcast so you don’t miss an episode. The Social Success Podcast is produced by Travel Media Group. Our editor is Brandon Bell with cover art by Bary Gordon. I am your host, Cassady Quintana, and we hope you enjoyed this episode.

This week on Get Canceled, Sheryl and the gang get virtual, doing a deep dive into the world of video games and user-generated content.  It's 2026 and the future is now, which translates into if you think it, you can create it - at least virtually.  For many, the real world is too stressful or simply a bore compared to putting on a VR set and unleashing your true self or inner freak.  Yeah, it gets weird when people hide behind an avatar.  The escapism of gaming and virtual worlds can be so alluring that many struggle to turn it off.  But there is a darker side than just addiction in this way of life.  Sexual perversion, child predators, and a loss of reality lurk in the shadows of these seemingly harmless games.  It's real talk time and Get Canceled, as usual, doesn't hold back.DISCLAIMER: This show is for entertainment purposes only.  The views expressed by the guests do not necessarily reflect the views of Get Canceled.  All guests remain anonymous.If you enjoy, please rate review subscribe and share!Have you or someone you love been canceled?  Sheryl wants to hear from you! Email: getcanceledinfo@gmail.comX: @GetCanceledPodwww.getcanceled.com      

Brands used to pay influencers thousands for a single post. Now they're paying regular, everyday people $500+ per video — filmed on a phone, from home, with zero following required. Here's why.✅ Join my free live masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Youtube&utm_source=youtube&utm_medium=organic&utm_campaign=sydney&utm_content=s09-why-brands-pay-everyday-people-500&utm_term=long-form

This Week In Startups is made possible by: Vanta https://www.vanta.com/twist Superhuman https://superhuman.com YSecurity https://YSecurity.io/TWIST Today's show: *Cybersecurity has long focused on cleaning up a system AFTER a breach but Ent founder Brandon Dixon says that's backwards. He just raised a $100M seed round to put an AI agent on everyone's company laptops that catches the risky clicks, leaked files, or rogue agents BEFORE they wreck havoc. PLUS Clawra creator David Im return swith his new project, Sume's Avatar, a multi-model orchestration layer that generates 60-second UGC videos from a single prompt… and gets it right on the first try, rather than falling back on trial and error. Guests: Brandon Dixon on LinkedIn: https://www.linkedin.com/in/brandonsdixon/ Ent: ****https://ent.ai/ David Im on X: https://x.com/davidim Sume: https://www.sume.com/ Relevant Links: WSJ: "Cyber Security Startup Ent Raises $100 Million in Seed Funding": https://www.wsj.com/pro/cybersecurity/cyber-startup-ent-raises-100-million-in-seed-funding-a3e9b6c6 Microsoft Security Copilot: https://www.microsoft.com/en-us/security/business/ai-machine-learning/microsoft-security-copilot Engadget: "Meta 'pausing' employee tracking program…": https://www.engadget.com/2199458/meta-is-pausing-employee-tracking-program-after-it-let-the-whole-company-see-sensitive-data/ Seedance 2.0: https://seedance2.ai/ Timestamps: 0:00 Intro: Why AI + cybersecurity is the hot combo right now 2:29 How INT stops breaches before they happen 4:56 AI is giving non-technical employees dangerous new powers 10:26 Vanta - Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. Get $1,000 off for a limited time at https://www.vanta.com/twist 13:54 Why on-device AI beats cloud-based security 20:08 Superhuman - Get AI that works where you work. Unlock your Superhuman potential at https://superhuman.com 25:18 INT's business model and go-to-market 30:26 YSecurity - The on-demand security team for startups. Need enterprise-grade security without hiring a $400k CISO? YSecurity gives you 40+ expert engineers, matched to exactly what you need, by the hour, with your first six hours completely free. Go to https://YSecurity.io/TWIST 34:18 David M. of Sumi Labs: one-shotting AI video 36:10 Live demo: Sumi's video orchestration API 40:05 Consistent faces, 60-second videos, and who's buying Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis   Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu#EcommerceMarketing #EcommerceSales #DTCMarketingWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Ecommerce Customers Leave Before Checkout00:49 - Amazon Ads vs. Ecommerce Marketing Channels01:43 - How the Ecommerce Marketing Funnel Works02:10 - Building Awareness With Paid and Organic Traffic02:41 - Moving Shoppers From Awareness to Consideration03:10 - Using UGC and Affiliate Marketing for Sales03:44 - Turning Website Visitors Into Paying Customers04:29 - How Email and SMS Create Repeat Buyers05:44 - How Customer Advocacy Drives Referral Sales07:20 - Where New Ecommerce Brands Should Start08:11 - Building Ads for Consideration and Conversion09:36 - Finding Competitor Ads in Meta Ad Library11:13 - Why Landing Pages Convert Better Than Homepages12:57 - Testing Short and Long Ecommerce Ad Formats14:28 - Landing Page Clicks and Ecommerce Conversion15:56 - Choosing Text, Image, and Video Ads16:56 - Finding Competitor Keywords for Google Ads17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel19:03 - How Customer Advocacy Restarts the Funnel-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5am, drove them to the post office herself, and woke up to find all 20,000 units - what she thought was a year's worth of stock - completely gone in 24 hours. Macao is now on track for eight figures in its third year, built on 90,000 Instagram followers, zero outside funding at launch, and a pre-launch call to her manufacturer that saved everything. In this interview, Yasmina breaks down the exact pre-launch move that meant stock was already in production when she sold out overnight, how she turned copycats into a celebration, and the investor email she kept deleting because she thought it was a scam. What you'll learn in this interview: Why she bet the house deposit on a hair gel - and the mentor conversation that pushed her over the line How nearly $10,000 in sampling and a $30,000 first run taught her what building a real product actually costs The pre-launch gut call - why she paid a deposit to start production before launch, and how it saved the business when everything sold out in 24 hours Why she started signing customer service emails under a male alias - and why it actually worked How she used UGC creators from day one to fill the feed with different faces, ethnicities, and hair types so the brand didn't rely on just her The Black Friday disaster that made a year's revenue in one week - then nearly broke her entire operation Why she kept deleting the investor email from Capital Influence because she thought it was a Facebook scam What finally convinced her to give up equity - and why it was about experience, not money The "create your own bundle" feature that raised average order value without a single extra product Why she celebrates copycats - and the mindset that keeps her focused on what's next instead of what's being copied If you're an early stage DTC founder, a content creator thinking about launching your own product, or trying to figure out how to turn a loyal audience into actual sales without burning the trust you've built, this conversation will fundamentally change how you think about community, launch strategy, and what it really takes to go from house deposit to eight figures. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH YASMINA ELMERKAOIU Instagram → https://www.instagram.com/mrs.yasmina/ LinkedIn → https://www.linkedin.com/in/yasmina-elmerkaoui-191b69262/ Website → https://merkaou.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Should you be doing free UGC for brands to get your foot in the door and get more experience? Lets talk about it! Follow me on Instagram - www.instagram.com/imkaylaybanez RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes The Top TOOLS & Software I Recommend for paid brand deals: https://stan.store/Kaylaybanez/p/the-top-creator-tools-softwares--apps-i-use WORK WITH ME: Ready to monetize your skills as a non-influencer? Book a 1:1 Business Strategy Session: https://stan.store/Kaylaybanez/p/book-a-11-call-with-me-4p2zob8c LET'S HANG OUT MORE: Instagram: / www.instagram.com/imkaylaybanez TikTok: / / www.tiktok.com/@kaylaybanez Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber #networkmarketing #mlmbusiness #lifeaftermlm #contentcreator #ugc

I used to chase $10K/month for 7 years in a completely different industry and never got there — then I picked up my phone and hit it in 12 months with UGC.✅ Join my free live masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Youtube&utm_source=youtube&utm_medium=organic&utm_campaign=sydney&utm_content=s07-90-day-roadmap

Level up your leadership: https://forms.gle/nqRTUvgFrtdYuCbr6 Does hyper-scaling your game studio actually destroy the soul of your product? When outside capital flooded into WonderWorks Studio following Roblox's IPO, founder Zach Letter did what every investor screamed for: he scaled his three-person team to nearly 100 employees, built a massive physical studio, and hired a traditional AAA C-suite. The result was a toxic corporate culture, a mountain of high-maintenance work-for-hire contracts, and the near-death of their original IP. In this episode, Ben sits down with Zach Letter to deconstruct the grueling reality behind those decisions. Zach shares the timeline of cutting his studio back down to a core group of 12 people, bootstrapping a high-stakes licensing deal with Paramount on raw grit, and shipping a chart-topping SpongeBob Tower Defense game on their final weeks of runway. What You'll Learn in This Episode: What structural traps await small, agile teams when transitioning to high-overhead venture capital models. Why relying on traditional AAA corporate leadership frameworks can severely decouple your studio from fast-moving UGC algorithms and audiences. How to leverage hyper-focused community feedback and competitive gap analysis to disrupt saturated game genres. How to design high-stimulus, free-to-play reward loops that prioritize long-term player commitment over short-term FOMO mechanics. If you're a leader in game dev who is struggling to balance studio growth with creative control, or considering a high-risk pivot into licensed IP and UGC platforms, this episode is for you. Learn more about our guest:

We're more than a week removed from the controversial decision to scrap new physical releases for PlayStation hardware beginning in early 2028, and even with a robust outpouring of rage from a portion of its hardcore audience, Sony doesn't seem like it's going to budge. This has come to surprise some people; yet, the longer Sony continues its silence on the topic, the more unlikely it'll be that anything will change. Will the Japanese megacorporation's wait-and-see approach pay off? Is there still time to turn the ship around? Are physical buyers vastly overestimating their power and positioning? There's much more to discuss surrounding the worst period of PR for the PlayStation brand since 2011. Other news this week includes furor over language in the European PSN's terms of service, drama surrounding Marvel Tokon's release on Steam, significant layoffs at Xbox that deeply affect PlayStation-aligned developers like id and Obsidian, and more. Then: Listener inquiries! Is it weird that Sony executives sold more than $10 million in stock after their infamous physical games announcement? What's going on with EA's insane monetization policies in College Football 27? Why couldn't Bluepoint spin-out from Sony like Microsoft is allowing some of its teams to do? Does Dustin have similarly arcane powers as Brad, just pointed in the opposite direction? Timestamps: Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement. 0:00 - Intro22:12 - Yet another Sacred baby24:04 - The Blue Reaper32:32 - Enough of the Euroslander34:18 - Wet wipes are a game changer39:07 - Infamous 2 UGC servers shutting down42:05 - Christopher Barrett settled his lawsuit with Bungie and Sony55:04 - Sony won't reverse course on physical media1:06:22 - Sony starts repurposing its factories2:24:40 - European fans freak out about account deletion2:29:22 - Marvel Tokon on PC won't launch in 132 countries2:34:41 - Microsoft guts id Software3:10:33 - Obsidian returns to Fallout3:25:55 - Undead Labs spins-out from Xbox3:32:42 - IO Interactive reclaims its cancelled Xbox second party game3:34:45 - June 2026's top downloads on PSN3:35:50 - What We're Playing (GTA V, GTA SA, Mercenaries 2, PURE)3:51:27 - Microsoft is good while Sony is evil?3:56:26 - What's stopping Bluepoint from staying together?4:00:53 - Sony CEO sells 50% of his stock?4:06:45 - Crash Team Racing tips and tricks4:09:37 - EA Sports College Football 27 uproar4:17:39 - Bethesda's lay-off memorial Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us Fan MailIn this edition of the Subie Scoop I talk about getting laid off 9 months ago to the day, and about getting an offer for a new full time job.

How I went from $40K in debt to making $20,000/month filming videos on my iPhone — with zero creative experience and no following.✅ Join my free live masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Podcast

What do you do when the dream you've had since childhood no longer fits the person you're becoming? In this episode of I Like That Story, Jeff Gould sits down with marketing professional, former television personality, and digital content creator Brittany "Kaye" Kemmerer for a candid conversation about purpose, reinvention, and finding your way in a rapidly changing world. After spending nearly a decade in broadcast television as a reporter, anchor, and lifestyle host, Brittany Kaye made the difficult decision to leave the career she had envisioned since she was a little girl. Today, she helps businesses grow through strategic marketing, audience engagement, and storytelling—but her journey has taught her that sometimes the best opportunities come from the paths you never planned to take. In this conversation, Jeff and Brittany discuss: • Why “red lights” in life can actually be green lights in disguise • The challenge of finding purpose and embracing reinvention • Social media's power to build brands—and its impact on mental health• The reality behind the highlight reels we see online • Why relationships and reputation matter more than résumés • Imposter syndrome, confidence, and learning as you go • The future of personal branding and digital storytelling • The importance of authentic human connection in a digital world Brittany also shares her personal experiences with bullying, self-doubt, and comparison, offering thoughtful advice for anyone who feels stuck, uncertain, or is still trying to figure out where they belong. From small-town Wisconsin to television and marketing, Brittany's story is a reminder that meaningful work often happens where passion, relationships, and purpose intersect. Brittany Kaye is a marketing professional, former television personality, digital content creator, and aspiring User-Generated Content (UGC) creator with nearly a decade of experience in media, marketing, and communications. She is passionate about personal branding, social media, career growth, and helping people and businesses tell stories that connect. As she continues her work in marketing, Brittany is also launching a new venture creating authentic, relatable content for brands through UGC partnerships, combining her on-camera experience with her passion for storytelling and digital engagement. When she's not working, you'll find her traveling, exploring the outdoors, working out, or spending time with her dog, Jordy. Connect with Brittany: Instagram: https://www.instagram.com/brittanykemmerer/ Facebook: https://www.facebook.com/brittanykemmerer UGC Portfolio: https://brittanykaye.my.canva.site/ LinkedIn: https://www.linkedin.com/in/brittany-kemmerer/ Heavily watched video of Jeff playing catch with his son-in-law:https://www.instagram.com/reels/C_yacnfSJ6e/ Also, watch Jeff Gould being interviewed by Brittany Kaye:https://www.keloland.com/keloland-living/across-the-table/across-the-table-with-jeff-gould/ If this conversation encouraged you, please like, subscribe, and share it with someone who may need the reminder that it's okay not to have everything figured out. #JeffGould #AmericasStoryteller #BrittanyKaye #Storytelling #CareerGrowth #Purpose #PersonalBranding #SocialMediaMarketing #Marketing #LifeLessons #CareerChange #FindingYourPurpose #DigitalMarketing #Authenticity #Inspiration #Reinvention #PersonalGrowth #CareerDevelopment #SelfDiscovery #Mindset #PurposeDriven #StoryMatters #Leadership #Entrepreneurship #ContentCreator #SocialMediaStrategy #CareerJourney #UserGeneratedContent #UGC #UGCCreator #ContentCreation #mathewmcconaughey #greenlights ____ Learn all about America's Storyteller on his website: https://www.ilikethatstory.com Buy Jeff's books, CD, and audio book: https://www.ilikethatstory.net/shop Get urgent one-on-one coaching with Jeff now: https://calendly.com/jeffjgould Connect with Jeff on social media: Linktree: https://linktr.ee/jeffgould LinkedIn: / jeff-gould-americas-storyteller Twitter/X: https://x.com/jeffgouldstory Instagram: / jeffgouldilikethatstory Facebook: / jeffgouldilikethatstory For booking, contact: Email: book@ilikethatstory.net Phone: (605) 215-6414 or https://www.ilikethatstory.net/contact Send business/sponsorship inquiries to book@ilikethatstory.net © Jeff Gould, America's Storyteller This video is not to be reproduced without prior authorization. The original YouTube video may be distributed & embedded, if required. Callers waive all rights to privacy on this public call in show. If you need private coaching, pay for and book a call at https://www.ilikethatstory.com

Most creators think the only way to land brand deals is by constantly pitching.While pitching is essential, there's another strategy that many creators overlook: making brands come to YOU.In this episode, Nina from Sidewalker Daily shares practical strategies to increase your visibility, become more discoverable, and position yourself as the creator brands already want to hire.From optimizing your content for search to creating "brand-bait" content, improving your creator profile, building industry relationships, and using LinkedIn strategically, you'll learn how to attract more inbound brand partnership opportunities while continuing your outreach efforts.If you're an influencer, UGC creator, content creator, or entrepreneur looking to land more paid brand collaborations, negotiate from a stronger position, and grow your creator business, this episode is packed with actionable advice you can implement today.

Want to build a seven-figure brand the way Elina did? Get the free $100K/month playbook and a quick diagnostic that shows you exactly which step to focus on next: https://capitalism.com/100K Elina got laid off from her tech job, read 12 Months to $1 Million, and decided to bet on herself before she had any proof it would work. Eighteen months later she'd built Dood Woof, an all-natural detangler brand for doodle owners, into a seven-figure business by following our eight-step framework almost exactly.  In this conversation we break down how she went from a $10,000 launch to 100 sales a day, why the community she built became her most valuable asset, and how she survived the day she thought she'd have to shut everything down. Links mentioned in the podcast:  ► Free $100K/month playbook, plus a quick diagnostic tool: https://capitalism.com/100K  ► Get on the waitlist for our next audience-building workshop: https://capitalism.com/bootcamp (0:00) Why Elina became one of our shining $1M success stories, and why it wasn't a clean ride (1:40) Laid off from tech, and the book that started it (4:00) The hardest part: betting on herself before any proof existed (6:00) How the 1% community carried her through the no-traction months (8:00) Down to one month's rent, six months building the audience before launch (9:30) Why a small, engaged audience de-risks your first launch (10:30) Choosing the product: doodle owners and ChatGPT prompt behind the detangler spray (12:30) Project-managing the launch, and the buyers who paid just to support her (15:00) First launch: $5K week one to $50K/month by month four (16:30) What $10K a month really felt like: relief, not celebration (19:00) The flywheel: turning reviews into content into sales (step 6) (21:30) First reviews, leaky bottles, and the customer with cancer (24:00) The Facebook group that produced 50-cent email leads (26:30) TikTok Shop, UGC, and paid traffic to Amazon (27:30) "When can I pay myself?": inventory financing and premium pricing (29:30) Her first 100-sale day, and the truth about market size (34:00) 13 months to $1M, and a $2M/year business (37:00) The community as the real asset, and the plan to acquire other brands (42:00) "On paper, you're a millionaire": cash flow vs. enterprise value (45:00) The dark day: groomer backlash, and how the community saved the brand (48:00) Why every wall she hit turned into growth on the other side (49:00) After the launch: building the bridge to 25 sales a day (50:00) Maximizing the value of a single customer (53:00) Why you never stop the grindy things (the Chewy lesson) (55:00) The campfire moment: a seat at the table (58:00) The two 2025 goals that both came true (reality show + this podcast) (59:00) Her advice to the scared version of herself two years ago DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

In this episode, I'm pulling back the curtain on everything that happened in June - from exactly how much I earned to how many brands I pitched, what actually landed, what completely fell apart, and the biggest lesson I've learned so far: if you don't ask, the answer is always no. I break down my real numbers, including the paid brand deals I signed, gifted partnerships, and the hundreds of pitches and follow-up emails that happened behind the scenes. You'll also hear about a collaboration that unexpectedly fell through, the daily system I've been using to stay consistent, and why persistence has been far more valuable than talent or luck! If you're thinking about becoming a content creator, building a UGC business, reinventing your career after 40, or simply need the push to bet on yourself, I hope this episode reminds you that reinvention isn't about having everything figured out. It's about taking the next bold step before you feel ready. #ContentCreator #UGC #WomenOver40   Key Takeaways: 01:31 The "Just Ask" Mindset That Changed Everything 03:28 How I Made Money This Month 05:41 The Truth About Gifted Brand Deals 09:50 My Pitching Numbers (The Real Receipts) 13:07 The UGC Apps I'm Using Right Now 15:31 Why I Only Pitch Brands I Actually Love 18:20 The Brand Deal That Fell Through 20:25 My Simple Daily Pitching Routine 23:16 This Week's Homie Hookup  24:46 My Current Delulu Goals  29:44 Your Growth Assignment This Week 30:47 Final Thoughts & Newsletter Update   Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/ Didn't catch the previous Delulu Maxxing episodes? Listen here:  Episode #1 - https://bossbitchradio.libsyn.com/delulu-maxxing-i-burned-down-a-19-year-career-retired-the-fitness-girl-and-stopped-waiting-to-feel-ready Episode #2 - https://bossbitchradio.libsyn.com/i-made-almost-4k-in-15-days-on-purpose-this-time Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program 

I spent seven years in network marketing chasing $10K/month. Seven years of "just work harder," late nights, and broken promises. I hit it once, one single month. Then I discovered UGC, and everything changed in 11 months.

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Everyone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think.In this episode, Nina shares the six types of creators consistently landing paid brand deals today. From results-driven creators and platform specialists to consistent pitchers and systems builders, you'll learn the habits and strategies that separate creators who consistently monetize from those who stay stuck waiting for opportunities.If you're serious about growing your creator business, landing sponsorships, and building a sustainable income, this is the mindset shift you need.

This week on the New Music Business podcast, Ari sits down with Nicole Abea, Director of Influencer & UGC Promotions at Hopeless Records.Over the last decade, Nicole has helped evolve Hopeless Records' marketing strategy from traditional social media campaigns to modern influencer marketing, user-generated content (UGC), and TikTok-driven discovery. Starting as an intern and rising to lead influencer and UGC promotions, Nicole has worked with artists including Scene Queen, THXSoMCH, Neck Deep, Melrose Avenue, Autumn Kings, and more.Nicole pulls back the curtain on how music marketing actually works in 2026. They discuss influencer campaigns, fan accounts, micro-budget marketing strategies, TikTok trends, BookTok, DSP pitching, and how artists can build communities that translate into real fandom.Follow Nicole Abea:https://www.instagram.com/nicolethedesigner/https://www.instagram.com/hopelessrecords/Check out Ari's Take:https://aristake.com03:57 Nicole Abea on Influencer & UGC Marketing at Hopeless Records08:44 The Reality of TikTok Seeding, Fan Accounts & Music Promotion15:20 How to Market a Song with a $2,000 Budget18:25 BookTok, Online Communities & Finding Your Audience23:29 What Spotify and DSPs Want from Artists26:26 Why Record Labels Are Signing Influencers33:21 Scene Over Genre: How Modern Fandom Has Changed42:41 How All Time Low's “Dear Maria, Count Me In” Went Viral Again45:22 Rage Bait, Algorithms & The Future of Music Marketing51:00 Closing ThoughtsEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Creativ Rise Podcast, Joey and Christy break down how to go from $500 day rates to $10K-$15K months as a photographer, filmmaker, content creator, UGC creator, or social media manager. After booking $14,000 across two projects in just 14 days, they're sharing the 4 specific shifts that took their pricing, and their clients' trust, to a completely different level.Most creative entrepreneurs think bigger budgets come down to having a better portfolio. They don't. Good work is the baseline now. Clients pay premium prices for trust, certainty, and results, not pretty photos or video. If you're still positioning yourself as the hired hand with a camera instead of the strategist running the project, you're leaving thousands of dollars on the table every time you book a job.Here's what they cover:How to stop showing up as "the shooter" and start running the day like a producer your client can fully trustHow to shoot for the client's actual business outcome instead of your own portfolioWhy selling certainty beats selling your time, and how to price around deliverables instead of hoursHow to position your work as a return on investment instead of a "nice to have"Whether you're a wedding photographer, brand photographer, videographer, content creator, or social media manager, these are the same pricing and positioning shifts that helped Creativ Rise Mastermind members like Nick, Adam & Clara, and Luel land $15K-$25K months this year.Make these 4 shifts and you stop competing for $500 gigs with every other photographer and filmmaker in your market, and start getting hired, and paid, like the strategist you already are.P.S. If you want our help installing these exact shifts in your creative business, open enrollment for the Creativ Rise Mastermind opens August 26. Get on the waitlist at www.creativrise.com now and we'll send you our free Sales Call Formula course just for signing up.FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryformLISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativriseFOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

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Send us Fan MailUGC content is beating traditional ads because people trust real product videos more than polished commercials.This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#UGCContent #AmazonSellers #TikTokShop #SocialMediaMarketing #AmazonMarketingWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why UGC outperforms traditional commercials00:21 - The psychology of why people hate being "sold to"00:41 - The power of micro-influencers and authenticity01:09 - Analyzing successful UGC examples on TikTok01:49 - Why pushy product content often fails02:08 - Comparing sales: 245 vs. 15,000+ units02:33 - The future shift in creative marketing strategy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

JT Sarafa is the Founder and CEO of JTS Growth and a co-owner of PopDaddy Snacks. Hire JTS Growth at http://jtsgrowth.com/ and visit PopDaddy at https://popdaddysnacks.com/.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.REFUNNELTrack every UGC post, secure usage rights, and unlock 1-click whitelisting so you can run partnership ads in seconds at https://refunnel.com/.

This week, we're doing a deep dive into how marketing companies are poisoning AI search results by manipulating Reddit. You may remember when Google's AI search results first launched, it recommended that people put glue on their pizza. Well that happened because it scraped a 10 year old Reddit comment. We've learned over the last year or so that this sort of thing can be done on purpose, and brands are taking advantage of it. There's been the rise of AEO or GEO, which stands for AI Engine Optimization or Generative Engine Optimization. Basically this is trying to get mentions of your brand into web content that's likely to be scraped by AI tools. It's the new version of SEO and lots of marketers and companies are trying to do it. The most reliable, easiest way to do this appears to be by putting brand mentions onto Reddit. Reddit's volunteer mods have noticed an increase in bot accounts and entire sequencing efforts—where a post and its comments are all basically done as a stealth ad—intended to boost brands. I wrote an article about this a few weeks ago, about r/biohackers banning mentions of peptides, which were a popular promoted class of product. After we wrote that article, researchers from Cornell University reached out to me about a new study they had just done. The research is called “Deep-research agents can be poisoned via user-generated content,” which provides a mechanism for the ways reddit, wikipedia, and other sites that allow users to post are being attacked by brands doing AEO: "We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently," the study says. We spoke to two of the researchers, Hal Triedman and Tingwei Zhang, about this problem and what, if anything can be done about it. Deep-Research Agents Can Be Poisoned via User-Generated Content: https://arxiv.org/abs/2605.24245 Youtube Version: https://youtu.be/2uG8ohZHOD8 Learn more about your ad choices. Visit megaphone.fm/adchoices

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88AI video generators are getting insanely realistic, and in this video I show how clothing brand owners can use tools like Kling AI, Seedance, Google Veo, Sora, Runway, Adobe Firefly, Poyo.ai, Higgsfield AI, ChatGPT, ElevenLabs, CapCut, and Premiere Pro to create realistic ads, TikTok videos, Instagram Reels, product videos, and social media content without spending thousands on photoshoots, models, or videographers.I tested the biggest AI video tools to see which ones worked best for clothing brands using real product reference images. I break down why Google Veo, Sora, and Runway struggled, why Kling AI created some of the most realistic results, and why Seedance 2.0 might be one of the best AI video generators for accurate clothing brand content, fabric, logos, product details, and lifestyle scenes.If you run a streetwear brand, gymwear brand, hoodie brand, outdoor brand, or apparel business, this video shows how AI can help you create better ads, Meta ads, TikTok ads, Instagram content, UGC-style videos, and product marketing faster than ever.

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My co-host Ken Suzan and I are welcoming you the episode 176 of the IP Fridays Podcast. Today's interview guest is returning guest Franklin Graves, who is a senior counsel at Linkedin and teaching IP law at Emerson College. With my co-host Ken Suzan he is discussing how the law for creators has dramatically changed in the past years. Franklin Graves is expressing his personal views and not the views of Linkedin or Microsoft. He is talking about the paper “Upload Complete” before he joined Linkedin. Bio: https://www.linkedin.com/in/franklingraves/ Paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5271442 Website: https://creatoreconomylaw.com/ But before we jump into this interview, I have news for you! Richard Meade, a judge on the UK High Court and one of the most prominent figures in European patent law, was appointed Lord Justice of Appeal at the British Court of Appeal on June 12, 2026. Meade played a key role in numerous landmark British patent decisions, particularly in the area of standard-essential patents (SEPs) and FRAND licenses. In Insulet Corp. v. EOFlow Co., No. 2025-1807, the U.S. Court of Appeals for the Federal Circuit completely overturned the original $452 million judgment (which had already been reduced by the District Court to $59.4 million) in favor of Insulet. In its decision of June 2, 2026, in the case of Fujifilm v. Kodak, the UPC Board of Appeal provided comprehensive clarifications regarding so-called “long-arm jurisdiction”—that is, the question of whether the UPC can also rule on national patent claims outside the UPC territory (such as in the United Kingdom). In 14 guiding principles, the judges established specific procedural rules for various categories of cases. There is no automatic UPC jurisdiction over national patent claims outside the UPC territory. The Munich Regional Court has issued an arrest warrant against the managing director of Polytech Health & Aesthetics GmbH because he is alleged to have continued to exploit the Brazilian company Silimed's patent for breast implants despite a preliminary injunction. A number of IT and automotive industry associations—which are among the most frequent users of Inter Partes Reviews (IPR) at the U.S. Patent and Trademark Office—have filed an amicus brief with the Supreme Court, urging the Court to grant Google's certiorari petition. An attorney for a Las Vegas performer has asked a California federal judge to temporarily prohibit Taylor Swift from using “The Life of a Showgirl” as a trademark while the trademark lawsuit is pending. Swift's attorney called the lawsuit baseless. And now let's hear Ken discuss creator law with Franklin! AI, Platform Law, and the Creator Economy: What Businesses Need to Know Now Franklin Graves has spent his entire career watching digital content move through systems that most people never see. He started in marketing at a major music label right out of law school, then represented individual creators on YouTube in a pro bono capacity, then moved to the platform side at Eventbrite, and today works as Senior Product Counsel at LinkedIn, where he focuses on AI, data, and the regulatory questions that come with both. His recently published law review article, Upload Complete: An Introduction to Creator Economy Law, is the first academic paper to address the creator economy as a distinct legal field. In a recent episode of the IP Fridays podcast, he spoke with host Kenneth Suzan about responsible AI development, platform regulation, and what it actually means to own your audience in a world where the rules keep changing overnight. From Content Creator to Platform Lawyer The through-line in Graves’ career is a genuine understanding of how content moves from an idea in someone’s head to an audience on a screen. That experience, he argues, is precisely what in-house counsel needs right now. Lawyers working on AI and product development cannot afford to sit at a distance from the technology they are advising on. They need to use the tools, experience them as a creator or end user would, and understand the nuances of how a product actually operates before it reaches the public. Understanding the product first is the precondition for everything else. That philosophy translates directly into how he approaches responsible AI implementation. The landscape of AI standards is crowded: NIST frameworks, the EU AI Act, sector-specific guidance, and a growing body of industry-adopted best practices. The challenge for in-house counsel is not knowing that these standards exist. It is making them actionable for the engineering and product teams they support. Abstract principles need to become concrete controls and workflows. Graves offers one practical shortcut: most companies already have open source software review processes that involve the right stakeholders, the right sign-off levels, and the right security checks. Layering the specifics of generative AI or large language models onto those existing processes is far more efficient than building something new from scratch. A Fragmented Regulatory World The geopolitical dimension of AI regulation is something Graves thinks about constantly in his role at LinkedIn. The EU AI Act, shifting US executive orders, and country-specific approaches to data privacy have created a regulatory environment that can change the rules of the game without warning. His analogy is instructive: creators have long understood what it means to build a community on a platform they do not own. An algorithm change, a policy update, or a government ban can wipe out years of audience-building overnight. Businesses deploying AI tools globally now face a structurally similar problem. The response, for creators and for platforms alike, is to build resilience rather than rely on stability that may not last. TikTok is the clearest recent example. When the platform faced the prospect of being shut down in the United States on national security grounds, it triggered a broader conversation about platform dependence that had been building for years. Creators who had invested their entire business in one platform suddenly confronted the possibility that their audience could simply disappear. The lesson is not that platforms are bad. It is that concentration of any kind, whether it is your audience, your data pipeline, or your regulatory compliance strategy, creates fragility. What Is a Creator, Legally Speaking? One of the central contributions of Graves’ law review article is definitional. The terminology matters more than it might seem. When courts and regulators talk about creators without a shared understanding of what that word means, the resulting legal analysis tends to miss the mark. Graves draws a distinction between users who post content, creators who post with the intent to build an audience and eventually monetize it, and influencers, a subset of creators who are actively running a small business through their content. The difference is intent. A parent posting family photos on Facebook is a user. Someone building a subscription community around their professional expertise is running a business, and the legal framework that applies to them should reflect that. That distinction matters practically when it comes to liability. As more creators build their own platforms, whether through custom membership sites, open source tools like Ghost, or federated social networks, they take on obligations that previously fell to large platforms: content moderation policies, privacy notices, terms of service, and compliance with data regulations across multiple jurisdictions. A creator in Tennessee running a membership platform with subscribers in Germany is operating a global business, whether they think of themselves that way or not. Protecting Children Online: A Question Without a Clean Answer The tension between age verification and privacy is one of the more difficult problems in platform law right now. Australia, several European countries, and a growing number of US states have introduced or passed minimum age requirements for social media accounts. The technical challenge is real: verifying age online requires collecting identifying information, and collecting identifying information creates privacy risk, particularly for the young people the laws are designed to protect. Who should bear the responsibility for that verification is also unresolved. Is it the platform? The app store? The mobile operating system? Graves does not pretend there is a clean answer, but he points to the mobile layer as an underexplored option. The Apple App Store and Google Play Store already have significant leverage over which apps reach users on their devices. Whether that leverage should extend to age verification is a question that deserves more attention than it currently receives. The Right of Publicity in the Age of AI Voice cloning, digital replicas, and AI-generated synthetic media have pushed the right of publicity into territory that traditional IP law was not designed to cover. Trademark law, copyright law, and existing publicity rights each capture part of the problem but none of them covers it completely. The result, as Graves describes it, is a period of experimentation: lawyers filing trademarks on vocal sounds and phrases, states updating their publicity statutes to explicitly mention artificial intelligence, and entertainment unions negotiating over who controls a performance and any AI-generated iterations of it. Tennessee’s Elvis Act is a concrete example of the legislative response: the state updated its right of publicity law to include voice and to reference AI directly. Similar efforts are underway elsewhere. The underlying challenge is calibrating protection so that it gives creators and performers meaningful control over their likeness and voice without foreclosing the development of generative AI systems that depend on broad rights to process and learn from content. Somewhere between those two interests, a workable legal framework needs to emerge. The brand deal context may be where the issue becomes most immediately practical. When a brand partners with an influencer and the campaign involves generative AI in any form, the contract needs to address control explicitly. Who has final approval over how the influencer’s likeness or voice is used in AI-generated deliverables? What happens to those assets after the campaign ends? These are not hypothetical questions. They are contract drafting problems that any brand counsel or creator attorney should be addressing today. What Comes Next Graves is cautious about predictions, but his sense of direction is clear. The regulatory environment will continue to fragment before it converges. The right of publicity will be updated, imperfectly, in more jurisdictions. Creators will continue to move toward owning more of their infrastructure. And the lawyers who do this work best will be the ones who understand the technology well enough to translate it into practical, defensible decisions for the people they advise. Full Transcript: Ken Suzan: Thank you, Rolf. Our returning guest today is Franklin Graves. Franklin is the founder and editor of Creator Economy Law, a website and newsletter that educates creator economy professionals on the intersection of law and policy with the world of creators, brands, and platforms. Franklin also published the first law review article focused on the creator economy, Upload Complete, an introduction to creator economy law. He regularly appears across news and media outlets as a commentator and contributor with a focus on educating creators and raising awareness of all legal aspects of the creator economy. Franklin is based in Nashville, Tennessee. Ken Suzan: Franklin was invited to participate as one of the creators and creator economy professionals in the first ever White House creator economy conference. Franklin works full time as a product counsel at LinkedIn Corporation. As a member of the product and data team, he focuses on emerging issues in AI and data. Franklin previously held roles on the technology law group at HCA Healthcare, the commercial legal team at Eventbrite, and the business and legal affairs team at Naxos Music Group. Welcome back Franklin to the IP Fridays podcast. Franklin Graves: Thank you so much for having me. It is exciting to be back and reflecting over the last decade since I last joined and also the paper that I wrote that dives into this in more detail. So I really appreciate it. And yes, full disclosure, I currently work for LinkedIn, which is a subsidiary of Microsoft. I’m here in my personal capacity to talk about this, the paper I wrote before joining LinkedIn and all of that. So thank you so much for having me back. Ken Suzan: Excellent. So Franklin, since your last appearance on IP Fridays in 2017, your career has evolved significantly. You are now senior product counsel at LinkedIn focusing on AI and data. How has working inside a major tech platform changed your perspective on the legal frameworks governing digital content compared to when you were viewing it purely from the creator side? Franklin Graves: I appreciate that question because when I wrote the article, I did not work for LinkedIn. And I had been coming from a history in my career where I, right out of law school, worked for a record label like we talked about almost 10 years ago. And I was on the content creation side. I’ve represented a major distributor of classical music digitally at the time. And that was my first exposure to understanding how content was taken from the initial inception stage from creators and routed through all the various digital platforms that were at the time still evolving and even arguably still today continue to evolve. The early days of YouTube Music launching and then Apple Music launching, and then going through all the phases of high-res audio and everything that came after that. So that was an interesting perspective to start my career with. And then I went to Eventbrite, which is a ticketing platform, but was also focused on elevating event creators. They kind of took on that moniker of “Hey, we are event creators that we support.” And that was arguably my first exposure to the platform side, the tech platform side of it, because Eventbrite is a platform. And so then I evolved from there in my personal capacity, in a pro bono capacity representing individual creators across the YouTube space. And that’s what we talked about a little bit back when I first came on the podcast. Franklin Graves: Over the last decade, it’s been a chance to grow my own understanding of the creator economy. The terminology “creator economy” came around. And then now on the other side of it, having written the article and all that, and now being fully in-house at LinkedIn, I truly am experiencing a social media platform. LinkedIn is of course arguably way more than just the platform itself. There are so many different avenues to it, but it is a chance for me to understand what it is like working for a company that is operating the platform that people are distributing content on. There’s a user journey to content and all of that. So it’s definitely enhanced and given me a different perspective from a major tech platform side. And part of my role at LinkedIn is really heavily focused on understanding regulation and how that from an AI and data perspective impacts the company. And so I’ve been really leveling up my game over the last year and a half that I’ve been here, understanding mostly EU regulations, but also US regulations that are still in their infancy when it comes to AI. But really when it comes to privacy and data, those are pretty well established across the board. It’s been kind of a combination of what I learned at Eventbrite, because I went to Eventbrite when GDPR was going into effect. And so that was an eyes-wide-open moment of getting in the weeds with negotiating data processing agreements, understanding data transfers and cross-border data transfers and the like. So it’s been kind of an evolution as the laws and regulations have evolved. So has my career, so has my own understanding, so have the platforms’ responses to those laws and regulations. And I’m sure that probably resonates with a lot of your listeners who have also been growing their practice and their understanding as the laws and regulations in this realm have been evolving too. Ken Suzan: Yes, indeed. Now let’s switch gears and talk about AI. You advise on AI and data daily. As platforms integrate generative AI tools into their tech stacks, what are the most critical best practices in-house counsel should be adopting right now to embed responsible AI principles into product development? Franklin Graves: So as an attorney, one of my key roles is to understand the technology. Even representing creators and working for creator platforms, that’s something I’m constantly trying to do: put myself in the shoes of being a creator. And I think I talked about this last time I was on, but I come from a background where I was working for a major label doing marketing, video editing, social media work. And I was creating content. I understood the whole life cycle from the inception point of an idea to execution and then to the final delivery and distribution of that content to an audience within a major music label. And so part of that is the same thing that I think attorneys, especially in-house, should be doing: using the tools that the product and engineering teams are either developing in-house or partnering with third parties to develop, or a combination of the two. Using them, understanding them, using them as a creator would, using them as an end user or a client or customer would. And making sure that if you understand the product and understand the nuances of how it operates, and being a part of the iterations of that internally before it fully ramps, that really gives you a chance to understand: okay, we have a lot of responsible AI principles and standards and protocols that are in existence right now, whether it’s NIST, whether it’s based on the EU AI Act or anything and everything in between. It’s understanding how to apply those and bring those into a product and an engineering environment in a way that is practical and actionable for the people that you’re supporting, the stakeholders you’re supporting. So I think one of the critical best practices is, number one, understand the product or features that you’re supporting. Franklin Graves: And then understand how you as an attorney can use your expertise and understanding of responsible AI practices, whether it’s a regulatory standard or an industry-adopted standard or a hybrid of the two, to leverage those and implement those, break those down and make them into actionable controls and processes and flows that work within your existing infrastructure. That’s a lot of high-level talk, but that’s the general idea. One concrete example we talk about frequently is with open source AI. If you’re working with a product team or an engineering team that is taking an off-the-shelf open source model and bringing that in-house, a lot of times companies have pre-existing open source processes that cover the use of open source software or code. Piggyback on that. That’s the easiest quick win for attorneys: leveraging your existing open source processes to just build on top of that the AI flavor and layering. It’s not very much that you have to do, but the underlying process of the key stakeholders that need to be involved in the review, whether it’s security, whether it’s executive sign-off if it gets to that point, even export control considerations should already be part of your existing open source software process. So layering in on those existing processes the specifics of generative AI or large language models that you’re trying to bring in is a great way to put this into practice. Ken Suzan: Now looking at the geopolitical landscape that we currently have, we have the EU AI Act setting strict standards and shifting US executive orders. How should platforms and brands prepare for this fragmented regulatory environment when deploying AI tools to a global user base? Franklin Graves: It’s a great question. It’s something that is still evolving, I think is fair to say. I would equate it, as I do in the paper that I wrote, to how creators and arguably brands don’t own the platforms that they’re building their communities on. That spawned this concept of de-platforming or going into building your own platform, a decentralized platform of sorts, and owning your community. That gives you that control and takes away the level of instability that can come for creators trying to build a business on a platform they don’t own, they don’t control when certain updates happen, when algorithms change, when tools and functionalities either become available or go away completely. So it’s very similar to what we’ve been experiencing in a regulatory environment where we have geopolitical complexities, for lack of a better term, that can overnight seemingly disrupt the way in which a platform or even a multinational brand is able to connect and reach an audience or continue to leverage the user base that they’ve built. I think TikTok is a great example of that, where it became a national security concern and suddenly it was facing an executive order that required it to be effectively disabled in the US or completely owned and operated by a US entity. All the mechanics and technicalities of whether it’s actually possible and still have a global platform with a global user base is a whole different discussion. But that’s an example of very similar considerations that are now not just a discussion point at the creator level or the individual brand level, but also in a much broader context at a platform level as well. Ken Suzan: Franklin, let’s now shift gears and talk about your article. In your recently published journal article, Upload Complete, which we will have linked in our show notes, you advocate for a shift in terminology from internet creator law, a term used during our first podcast almost a decade ago, to creator economy law. Why is this distinction important and how does it change the way legal practitioners should view the ecosystem of creators, brands, and platforms? Franklin Graves: Oh yes, this is part of the reason why I wanted to write the article: to lay this foundation of understanding. Because at the time I’d written the article, the term creator economy and creator had really not appeared but for maybe once in an actual court decision. And it was kind of focused on influencers and this concept, and it was just not getting it right. And so it was also, as you mentioned, when we first spoke I was even using the term internet creators. And I think that was something that was common at the time. The “internet” portion as a qualifier has since dropped off. And now for purposes of the creator economy, the term creators refers to individuals, it can be small businesses, which is what we’ve seen from a regulatory standpoint, how these small businesses are being impacted by regulations. But essentially creators in the article I pin in the context of intent. What is the intent behind the person or the small business that is posting content, trying to build a community and form a community in a virtual environment? And then that can even spill over into real physical world environments. And so the intent is kind of what I look at. Franklin Graves: And I have a chart in the article that has a diagram showcasing the overlap of what I refer to as “users generating content.” It’s a play on the concept of user-generated content, UGC. Users generating content is that large bucket of anyone posting on a platform of some kind. And within that large bucket, that large circle, are smaller subsets. You have creators, you have brands. Those are really the two buckets you can put people into. Otherwise it’s like your grandmother or your parents posting content on Facebook or Instagram, and those are everyday users of a platform. The distinction to get into that subcategory of being a creator more so has been analyzing the intent behind the posting. Are you posting content to build an audience, to build a community, to eventually have a chance to monetize the following that you’re bringing in or sell services or something like that? Brands are posting for that reason. Creators are maybe posting for that same reason. But even within the creator category, there’s a subcategory of influencers that are trying to sell something, that are trying to build more than just an awareness of who they are, their influence. They are trying to do brand deals, partnership deals, upsells and all that, and start an actual small business aside from just the content itself that they’re creating. So that’s kind of the distinctions that I make in the paper. And that’s why it’s important to understand and lay that foundation, that anyone can post content online, but the intent, the why behind their posting that content, really does ultimately matter, especially when you’re looking at it from a court case or from a regulatory standpoint. Ken Suzan: Now, Franklin, we’re seeing unprecedented geopolitical activity around platform ownership. For example, the US legislation targeting TikTok and Brazil’s recent temporary ban of X. How do these macro-level battles impact the day-to-day livelihood of creators? And how can they legally and operationally protect themselves? Franklin Graves: So the shift that we’re seeing, and I alluded to this earlier in our conversation, is this concept of Web 3. And that term may or may not be really popular anymore, but that’s essentially what we’re looking at: a shift into a federated, decentralized operation of a platform. So instead of one owner, one company, one entity owning and operating the platform, it’s decentralized. Anyone can start up a server, and it’s interoperable, meaning anyone can plug and play and connect to that larger network. And it creates this unified social network experience. Within each operating node of that network, there can be your own decisions around content moderation, your own decisions around the hosting providers you use, where you’re operating out of, the terms and conditions that apply to that. But the flip side is that instead of creators posting and sharing in a closed environment run and controlled by a singular entity, you’re now experiencing a peer-to-peer type operation where your experience can change based on which server, which node, which user you’re engaging with. You might have content that’s acceptable in one area but not acceptable in another, and maybe it just doesn’t even show up in that other area. Franklin Graves: But from a liability standpoint, as creators start to build their own networks and communities, even outside of a concept like the fediverse, it’s even down to creators building their own communities through online courses, subscription membership-based platforms that they run on their own website. There’s open source software out there, even something called Ghost, where you have memberships. And that is a creator or a small business in the creator economy that is now taking on the obligations that would typically fall upon a platform. They need to take into consideration terms and conditions, privacy policies, legal aspects, and regulatory considerations for running a platform, especially in a global world. So it’s a lot of liability that then shifts over to those small businesses and even brands sometimes that are doing the same thing. Whether it is something as simple or complex as content moderation or all the way up to monetizing an audience, this new world where creators can spin up and run a platform all dovetails back to the concept of creators not feeling like they have control in reaching the audience and the community that they’re building on an individual platform. And so this really became more mainstream conversation with TikTok and the issues around it potentially being shut down in the US. That was kind of the mindset shift and eyes opening for many creators, especially within the influencer subset, of realizing: we need to make sure that we have a way to reach the audience we’ve built if the individual platform that we’ve committed to over the last year or three years or so is no longer available. We need a way to continue that relationship outside of that one platform controlling it. Ken Suzan: Franklin, we have a few minutes left and a number of topics. So I’m going to switch gears and talk about a few issues. First, a major emerging topic in your paper is the evolution of protecting kids online. With state-level age-gating laws like the CAADCA and the recent FTC updates to COPPA, how should platforms navigate the significant tension between strict age verification mandates and the privacy and First Amendment rights of their users? Franklin Graves: Man, that is a whole discussion to unravel. It is a consideration that we’re seeing happen again, going back to the geopolitical nature of everything. Countries like Australia and certain countries in Europe and now even individual states in the US are trying to look at ways, and some of them have already put into place minimum age requirements before you can even sign up for an account with a social media platform. One of the things I’d just highlight quickly here is that one of the tensions is around how you verify someone’s age online and still maintain the ability to be at least pseudonymous. How do you still have a level of privacy, autonomy, and protection when it comes to having to provide something like a driver’s license or have parental consent tied and connected to an account managed by a parent in a situation where maybe it’s not appropriate or not beneficial to the child in that manner? But then maybe there are counterbalancing factors that outweigh that. All of that comes down to the technicalities of how it’s actually implemented and maintaining the sense of openness and freedom that we’ve had on the internet to date. And then the other element there is, since a lot of the internet that we think of today is more so through mobile applications, is it something that the mobile operating system providers and app store providers should be thinking about? So whether that’s the Google Play Store or the Apple App Store, where does that initial age verification need to fall? Is it at the platform level? Is it the app store or mobile device management level or something else? Yeah, there’s a lot to discuss there. And a lot of the issues we’re seeing with how the internet is changing in terms of being able to browse a website without disclosing personal information that might not have been required before is largely stemming from a focus on protecting children online. Ken Suzan: It sounds like, Franklin, we could have another episode covering lots of issues connected with that one topic alone. Franklin Graves: I would absolutely agree with that. There’s a lot going on there. And again, it’s different across the world. And so I know you all have a global listener base. And so there’s a lot of nuances to that whole discussion too, that are worth exploring. Ken Suzan: Last question for today’s episode is regarding the right of publicity. With the explosion of AI-generated synthetic media, digital replicas, and voice cloning, the right of publicity is taking center stage. What are the biggest legal risks for brands partnering with influencers right now? And how can creators protect their most valuable asset, their likeness? Franklin Graves: That’s a great question. I think we’re seeing kind of a throwing-spaghetti-against-the-wall-to-see-what-sticks approach right now by a lot of different parties, whether it’s trademark attorneys, whether it’s general entertainment attorneys or whoever. For example, we’ve seen Taylor Swift filing trademarks to protect certain sounds of her voice and phrasing that she uses. It’s a difficult area because in the realm of generative AI with deep fakes and virtual avatars, that is where it gets tricky, because traditional IP laws are just not able to fully cover that spectrum. It’s a piecemeal approach, but even then it doesn’t fully cover it. So for example, I’m based in Tennessee and a couple of years ago we had the Elvis Act that updated our right of publicity law to add voice and to explicitly reference artificial intelligence. And so that’s the kind of effort we’re probably going to continue to see: efforts to develop some framework around protecting what is essentially a privacy right, in a manner that doesn’t restrict generative AI systems from continuing to develop and operate the way they’re operating now, while layering in those protections so that in the US at least a First Amendment right doesn’t necessarily get squashed, and those traditional well-recognized efforts to not overregulate a technology in its early stages are respected. Franklin Graves: And so I think a lot of what we’re seeing is just a need to update laws. The SAG-AFTRA debate and the strikes that happened around maintaining control of your performance and any iterations of that, or building upon that by a media company that might come later, it’s all on the table right now and still being discussed, still being worked out. I think in the short run, a lot of times if it’s in a brand deal, the key question is: if you are using generative AI to enhance in some way the final deliverable for the campaign, who has control over that? Who has final say and sign-off on how that likeness or that digital replica or that person’s voice is represented? And even outside of the brand space, we’ve seen actors like James Earl Jones signing over certain aspects like their voice and allowing it to continue to be used in these manners powered by generative AI as Darth Vader. And I think I saw something that Boy George was even starting up an AI company that allows musicians, the original recording artist, to rerecord new versions of their masters so that they don’t miss out on that revenue. It’s powered by generative AI, by taking their voice now, which is significantly different than it was back in the 80s, and using generative AI to make it sound closer to the original, but all based on their current performance. So I think it’s still an evolving area. And what’s interesting too is on the platform side, we’re seeing the early stages of platforms like Google starting to acknowledge and rely on the license grant contained in their terms of service for YouTube, which grants them broad rights to use the content to run their platform. So all that to be said, it’s still early stages. I’m very interested to see where we go from here in the future, especially from a global perspective as well. Ken Suzan: Franklin, I could spend hours talking to you about this. You’re such a knowledgeable person on these topics. Maybe in a few years, will we connect again and talk further on AI and all the things that are yet to be developed? Franklin Graves: Thank you. Yeah, it doesn’t have to be another decade. Maybe we can cut it to half a decade, given the pace at which technology is going now. Ken Suzan: Sounds good, Franklin. Thanks again for being on the IP Fridays podcast.

Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek's Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop's creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce. As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind. With a trophy case boasting over 50 advertising awards, Jacques' work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine.  He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California's most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop's creative success and results have put San Diego on the map for creative work across the country.” In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler's Ascent, which won over 38 international film festival awards. In This Conversation We Discuss:  [00:00] Intro [02:43] Scaling Ecommerce through storytelling  [04:41] Maximizing current growth channels first  [08:14] Managing multiple priorities as a founder [10:11] Shifting from product to customer worth [15:26] Callouts [15:36] Overcoming a leader's limiting beliefs  [24:03] Taking balanced risks to protect equity  [25:17] Combining math with strategic stories Resources: Subscribe to Honest Ecommerce on Youtube Marketing that people love raindrop.agency/    Follow Jacques Spitzer linkedin.com/in/jspitzer5/    If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality. From dealing with trolls and negative comments on your content, to losing clients you love, to the hiring nightmares nobody warns you about — this is the honest version. In this video: ✨ Why negative comments hit different when you're creating UGC and client content ✨ The hard truth about clients leaving (and outgrowing the ones who stay) ✨ Why hiring and outsourcing is never as simple as business coaches make it sound ✨ The 9-to-5 guilt that follows you into self-employment ✨ How social media drains your nervous system — even when you love the work xx Ellen _______________________________________________ //

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