Podcasts about ugc

What happens when a bored teenager starts a Discord trading group and accidentally discovers the power of video? For Elijah Khasabo, co-founder of Vidovo, it became the foundation for a bootstrapped UGC and influencer platform now serving over 200 brands and 20,000 creators.In this episode, Elijah shares the unfiltered origin story of Vidovo — from running negative for the first six months to crossing 20,000 organic creators without spending a dollar on paid acquisition. He breaks down why building for creators (not brands) is the real flywheel, how AI is actually strengthening the case for real human content, and what it means to stay gritty when the Stripe dashboard shows zero day after day.This is a masterclass in marketplace strategy, relationship-driven growth, and the kind of founder mindset that turns dark days into fuel.Key Takeaways3:52 — **The Origin Story:** Elijah explains how a Discord trading community led to TikTok affiliates generating 100M+ views, sparking his obsession with video and UGC.5:25 — **First Big Win (That Was Really an L):** The Life Fuel cold email that landed after a month of silence — they lost money on the deal but it taught Elijah how to brief, strategize, and actually create content that converts.7:05 — **Going All In:** Why December 2023/January 2024 was the turning point — when brands started buying in and creators began leaving full-time jobs for UGC income.8:22 — **The Creator-First Flywheel:** Why most platforms build for brands (and why that's wrong). Vidovo built for creators first, which indirectly built for brands — because brands go where the best creators are.10:09 — **Growth Without Paid Ads:** Relationship-building and showing up hungry at New York events — how sweating through the city and connecting person-to-person fueled 50–100 new creators per day organically.11:31 — **Bootstrapping Philosophy:** Why going net negative in the early months actually built the right muscles — and why having no investors means entering future fundraising from a position of power.14:02 — **SaaS is Humbling:** Launching at 19, learning to drop the ego, spending months alone building, and understanding that success requires working for it — nobody is just handed a software company.16:04 — **Dark Days:** How Elijah nearly quit multiple times in the first six to eight months when the Stripe dashboard showed zero — and why "I have nothing to lose" became his survival mindset.19:10 — **What Brands Get Wrong with UGC:** Volume is the real issue. Brands come in wanting 2–3 videos when they need 10 minimum to test, iterate, and find what actually converts.20:52 — **AI's Surprising Impact on UGC:** AI content is actually driving more brands *toward* real creators — because consumers don't connect with AI ads the same way, and brands are noticing.24:27 — **Building Creator Community:** Why quality beats quantity in community building — taking negative feedback seriously, building features from creator input, and making people feel heard.31:13 — **Advice for Bootstrapped Founders:** Network relentlessly. Send 5–10 connection requests a day. Ask questions. Be the person willing to help, connect, and listen — doors open through people, not platforms.33:48 — **Final Mindset Principle:** "You can really do anything you put your mind to" — when your goals are all you think about every day, you naturally become the person who achieves them.Tweetable Quotes"When you build for the creator, you're indirectly building for the brand. Brands wanna be where the best creators are." — Elijah Khasabo"I have nothing to lose. I'm 19. Where would I go if I quit? That's the mindset that kept me going through the dark days." — Elijah Khasabo"Entrepreneurship is a game of who. Build the right relationships and doors will open that no budget could buy." — Elijah Khasabo"If you give me a million dollars on day one, it would all be gone. Now I know exactly what to do with it — that's the value of bootstrapping." — Elijah Khasabo"Volume testing is everything in UGC. Don't launch 3 ads and call it a failure. Launch 10, find what works, and iterate." — Elijah Khasabo"AI UGC actually made our industry better. Brands are realizing consumers want real people — and they're coming to us because of it." — Elijah Khasabo"Put your mind toward the right things. If it's all you think about every single day, you're just naturally going to become that person." — Elijah KhasaboSaaS Leadership Lessons1. Build for the underserved side of your marketplace. Vidovo chose creators over brands — the side that doesn't pay. That counterintuitive decision created loyalty, word-of-mouth, and a quality flywheel that now attracts the paying side (brands) naturally. In any two-sided market, ask: who is underserved? That's your moat.2. Losses that teach you are wins in disguise. The Life Fuel campaign cost Elijah money. But it forced him to learn strategy, briefing, and how to create content that converts. In SaaS, early customers who expose your weaknesses are more valuable than easy wins that mask them.3. Bootstrapping builds judgment that money can't buy. Going net negative for six months taught Elijah exactly where dollars should go. When you bootstrap through adversity, you develop operational discipline that funded founders often skip — and that discipline becomes leverage when you do have capital.4. Relationships are your most scalable growth channel. Vidovo scaled to 20,000 creators and 200+ brands without paid acquisition. The engine? Showing up to events, following up, being genuinely helpful, and playing the long game. In a world of funnels and paid media, personal relationships remain the highest-ROI growth lever.5. Volume and iteration beat perfection. Brands that win with UGC don't launch one great video. They launch 10, find 3 winners, iterate on those 3, and test 7 new concepts. This is exactly how product-led SaaS should work too — ship fast, measure, iterate, and let data drive the roadmap.6. Your mindset is your product roadmap. Every dark day Elijah survived made the next one lighter. The founders who push through are the ones who refuse to let the fire go out — not because it's easy, but because they've tied their identity to the mission. Grit isn't a strategy; it's the prerequisite.Guest Resourceselijah@vidovo.comvidovo.comhttps://www.linkedin.com/in/elijah-khasabo/Episode SponsorThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

In this episode, Brock Johnson breaks down how to land brand deals in 2026—even if you don't have 10,000 followers. He explains why follower count matters less than performance, how micro and nano influencers are securing paid partnerships, and what brands are actually looking for today, including conversions, content assets, and trust. Brock covers how to monetize before brand deals through affiliate marketing and UGC, how to pitch brands effectively, and how to structure performance-based partnerships. He also walks through how to price brand deals correctly, including usage rights, whitelisting, and paid ad considerations. This episode is focused on helping small creators get paid strategically and build recurring brand partnerships without relying on a large audience. Watch On YouTube  https://www.youtube.com/@BuildYourTribePodcast/videos

Followers are easier to get than ever. But here's what most founders don't realize: genuine community and real relationships are becoming significantly more valuable. At Foundr, we've built an audience of over 5 million followers across social channels. We started growing that audience when organic reach was strong and content traveled far. But the landscape has completely changed. Content is faster, AI can generate posts in minutes, and attention is more fragmented than ever. And what I'm noticing is this: in a world where content can be replicated, real connection is what actually stands out. In this episode, I break down the shift happening across e-commerce and brand building — and why doubling down on community is the move for 2026 and beyond. Here's what you'll take away: The difference between an audience and a community — and why one scrolls while the other buys, engages, and advocates Why followers don't mean dollars: connection and loyalty are what actually grow a brand long-term How AI has made content creation so accessible that content alone no longer differentiates your brand The question every founder should ask: "What brings my customers together?" — not "How do I get more followers?" How physical product brands build community around shared identity, lifestyle, or problems (like Straps Co. did with Kindle readers) Practical ways to build community without a Facebook group: resharing UGC, meaningful DMs, involving customers in product decisions, and value-led experiences Why in-person activations and genuine touchpoints compound over time to create cult-status brands If you're building a brand in 2026, this episode will shift how you think about growth — from chasing followers to building relationships that actually last. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Why is Top Leadership Silent on UGC? | House Arrest | Next Hearing on UGC on 19th March

The E-Commerce Brand's Guide to Unified Performance Marketing in 2026If your affiliate and influencer teams are still working in separate silos with separate budgets and separate tools, this episode will challenge everything about how you've structured your program. Lauryn Day, Director of Agency Partnerships at Levanta, joins Lee-Ann to explain why the lines between affiliate and creator marketing have blurred beyond the point of separate strategies, what a unified approach actually looks like in practice, and why the brands thriving right now are the ones that have stopped treating these two channels as competitors for budget.This is a practical, no-nonsense conversation about how modern e-commerce brands are scaling creator and affiliate programs across Amazon, Shopify, and Walmart, and what the data tells us about where discovery and conversion are actually happening in 2026.About Lauryn DayLauryn Day is Director of Agency Partnerships at Levanta, the leading affiliate marketing software for marketplace sellers. Having started her career on the brand side before moving into tech, she brings a practical, dual-perspective view to creator and affiliate strategy that is rare in this space.Talking Points Include:Why most affiliate infrastructure was built more than 20 years ago and no longer reflects how brands actually operate, and what a modern platform built for today's e-commerce reality looks likeHow Levanta's one-click integration with Amazon, Shopify, and Walmart collapses what used to be a multi-tool, multi-spreadsheet operation into a single five-minute setupWhat AI is actually doing to the shopper journey, and why the data shows less than 10% of consumers who use AI for product research convert through itThe product sampling tool that replaced a spreadsheet-and-email nightmare and why brands are calling it one of the most immediately impactful features they've adoptedHow creator content is now serving two parts of the buying funnel at once: driving direct discovery and feeding the LLM recommendations that consumers use to shortlist productsThe real cost of over-indexing on bottom-funnel partners like coupon and loyalty sites, and how to build a program that serves the full funnelKey Segments of This Podcast and Where You Can Tune In to Go Direct:[01:46] What Levanta is, how it was built, and why most affiliate infrastructure was already out of date before the creator economy arrived[10:24] How consolidating creator and affiliate data into one platform changes the quality of decisions brands can make, with real client context[22:12] Why treating creator and affiliate as separate strategies is the most common and most costly mistake Lauryn sees, and how to fix it[26:30] Lauryn's three actionable tips for brands getting their programs ready for 2026:Consolidate your tech stack. Unify your creator, affiliate, and marketplace channels under one program so your team can focus on strategy rather than administration.Invest in top-of-funnel creator content. UGC builds brand trust, drives direct discovery, and increasingly feeds the AI recommendations consumers use to shortlist products.Stay nimble and test often. Whether it's trialling higher commissions for specific creators, experimenting with a hybrid compensation model, or testing a new content format, run short tests, look at the data, and be willing to pivot quickly.A huge thank you to Lauryn Day for joining us and sharing her insights on where creator and affiliate marketing is heading. If you want to explore what Levanta can do for your program, you can connect with Lauryn directly on LinkeSend me a text with your questions

email chris@drchrisloomdphd.com with "Podcast freebie" to book a coveted FREE guest spot on the show. To book a PREMIUM spot on the Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/_paylink/AZpgR_7f⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a 1-on-1 coaching call: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.drchrisloomdphd.com/booking-calendar/introductory-session⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our email list: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://financial-freedom-podcast-with-dr-loo.kit.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  TikTok Shop for beginners is one of the biggest opportunities in today's creator economy, and in this episode Paul Paulino breaks down how TikTok Shop affiliate income, UGC creator work, and social commerce are creating new paths for people who want to build income, reinvent their careers, and stay relevant in an AI-driven world.

Épisode 1446 : On se parle d'un temps, il y a pas bien longtemps ou les utilisateurs publiaient spontanément et de manière décomplexée des moments de leur vie sur les réseaux sociaux et parfois même ils taguaient des marques sur ces contenus pour montrer leur appartenance.C'est quoi à la base de l'UGC ?UGC au sens marketing : contenu original, spécifique à une marque, créé par ses utilisateurs/clients et publié spontanément sur leurs propres canaux (, stories, vidéos, posts, avis…).Différence avec pub de marque : ce n'est pas produit par l'équipe marketing, d'où la perception plus authentique et « bouche à oreille 2.0 ».Pourquoi les UGC ont de la valeur : prouver que « des gens comme moi » utilisent le produit, ce qui travaille la preuve sociale, la confiance et contribue au bouche à oreille.Les UGC ont également une valeur communautaire . Je poste une photo de mes nouvelles snickers, toutes les personnes de mon entourage qui cultivent la même passion peuvent voir que cette chaussure me plaît.UGC organique vs UGC payantUGC organique (le « vrai » UGC historique)Contenu spontané de clients ou fans de ma marque : avis, notes, photos produit, haul TikTok, unboxing YouTube, etc., sans rémunération directe.Il vit sur les comptes des utilisateurs (leurs profils, leurs chaînes, leurs blogs) et parfois sur des plateformes d'avis (Google, TripAdvisor, Amazon…).Enjeux pour la marque :encourager la création d'ugc (hashtags, challenges, concours),repérer les UGC(social listening, monitoring),Faire de la curation (sélection, droits d'usage, réutilisation sur site, ads…).Objectif pour la marque : aller travailler la preuve sociale en montrant de vraies expériencesUGC payant (commandé par la marque)La marque paye quelqu'un pour produire un contenu « style UGC » : facecam, témoignage, tuto, unboxing… mais tourné sur commande.Objectifs pour la marque : aller chercher de la performance et de la mise en situation avec un contenu « qui fait vrai » Ça peut tout à fait nourir un besoin de démo produit, d'association du produit à un personaUGC creators vs influenceursEmergence des UGC creators comme nouveau métier Ce sont des créateurs qui produisent des vidéos style client pour le compte d'une marque, mais sans forcément les poster sur leurs propres réseaux.Leur valeur n°1 : savoir tourner/mont­er des formats qui ressemblent à du contenu natif TikTok/Reels, avec un ton hyper « people like me ». Ils vendent des livrables, pas (ou peu) leur audience.La marque récupère les fichiers et les pousse sur ses propres comptes ou en ads, parfois en dark post.Leur fond de commerce, c'est le contenu client Scalable, ils peuvent produire 1 ou 10 contenus dans la même journée il y a un vrai effet d'échelleInfluenceurs / créateurs de contenu classiquesOn paye pour l'accès à l'audience, la crédibilité et le reach du profil du créateur, qui poste le contenu sur ses propres canaux.En pratique, l'influenceur produit aussi de l'UGC dans le sens large (contenu de non-marque créé par une personne), mais dans un cadre très cadré, avec obligations d'affichage et de disclosure.UGC IAUGC IA : c'est le moment où le marketing essaye de faire du green washing avec le terme “UGC” parce qu'il fait bien, mais où on n'a plus vraiment d'“user” dans l'équation Si le contenu est généré par une IA et non par un utilisateur réel, on est plutôt sur de l'AIGC (AI Generated Content) habillé en UGC…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Why 87 Million Americans Are Ditching Traditional Employment (And How You Can Too) Summary Discover why millions of Americans are quitting their traditional 9-to-5 jobs and transitioning into lucrative side hustles in 2026. In this episode, Tracy Brinkmann dives into the top 8 side hustles open to digital entrepreneurs and online entrepreneurs, highlighting opportunities to make money online with six-figure income potentials. From AI automation services and experience-based consulting to digital products for beginners and specialized tutoring, learn proven marketing strategies and tips for entrepreneurs to build passive income and replace your day job. Tracy breaks down startup costs, realistic earnings, and practical email marketing tips to help you grow your email list and boost sales. Whether you're looking for side hustles for busy parents or innovative digital marketing tactics, this episode equips you with actionable advice and digital product ideas. Subscribe to the AI Escape Plan Newsletter for weekly insights and start your journey toward online entrepreneurship and financial freedom today. Key Timestamps 00:00 Opening  - The 2 AM bank account reality check 00:45 Episode Overview 01:50 The Foundation Shift 02:45 Carter Osborne Case Study 04:05 Side Hustle #1: AI Automation Services - $200/hour with zero coding experience 05:15 Side Hustle #2: Experience-Based Consulting - Package your expertise 06:00 Side Hustle #3: Digital Products - Create once sell forever 07:25 Side Hustle #4: Specialized Tutoring - Steven Menking's $1,000/hour strategy 08:20 Side Hustle #5: User-Generated Content - Kelly Rocklein's 6-figure UGC business 09:05 Side Hustle #6: Skilled Trades - AI-proof income up to $300/hour 10:35 Side Hustle #7: Content Creation & Podcasting - Anonymous income with AI tools 11:15 Side Hustle #8: Remote Healthcare Support - 70% growth opportunity 12:25 The Reality Check - Why most side hustles fail and what 2026 changes 13:30 The Bigger Picture - Death of industrial employment model 15:05 Whiskered Wisdom - Your specific action step for this week Key Insights & Strategies Shared The Economic Reality 95% of workers say income hasn't kept up with cost of living Global gig economy hit $674 billion in 2026 87 million Americans will be freelancing by 2027 (nearly half the workforce) One in four adults already runs a side business The Carter Osborne Blueprint Started tutoring as side hustle in 2017 Quit PR director job by 2024 to earn $220K working 10 hours/week Most income from digital products, not direct tutoring $37 Google Doc made $800 in first week The 8 High-Earning Opportunities 1. AI Automation Services $60-200/hour rates on Upwork/Fiverr Projects range $2,000-15,000 Startup cost: $117/month (ChatGPT Plus + HighLevel) Example: Austin wellness studio paid $400/month for 10-minute ChatGPT bot 2. Experience-Based Consulting $75-150/hour for specialized knowledge Focus on specificity (customer retention specialist vs. business consultant) Mid-to-late career professionals excel with battle-tested solutions 3. Digital Products 90% profit margins after fees E-learning market racing toward $370 billion by 2026 Earnings: $1,000-50,000 monthly depending on niche Sell transformation, not just information 4. Specialized Tutoring Market hit $10.4 billion in 2024, growing 14.5% annually Steven Menking: up to $1,000/hour private tutoring Platforms: iTalki ($30-60/hour), Preply, Wyzant Focus on specialization, not competing on price 5. User-Generated Content Kelly Rocklein: six-figure business while keeping corporate job $200-500 per video through Billo, Insense, #paid Social media management: $50/hour once ROI proven No massive following required 6. Skilled Trades AI-proof income streams Marisa Risden: $4,500/month via TaskRabbit/Thumbtack Independent contractors: up to $300/hour specialized work Recession-resistant demand 7. Content Creation & Podcasting Ginni Saraswati-Cook: $50K monthly, doubled yearly 2026 twist: Anonymous channels using AI tools ElevenLabs (voice), Runway (editing), ChatGPT (scripts) Top podcasters: $30K-100K through multiple streams 8. Remote Healthcare Support 70% year-over-year growth Medical coders: nearly $40/hour average Lower barrier to entry than expected Certification requires organization skills, not medical degree Resources Mentioned AI Automation Platforms ChatGPT Plus ($20/month) HighLevel ($97/month) Zapier (workflow automation) Make.com (no-code automation) Upwork & Fiverr (freelance marketplaces) Digital Product Platforms Teachable (course creation) Thinkific (online courses) Etsy (template marketplace) Shopify (e-commerce store) Gumroad (digital downloads) Tutoring Platforms iTalki (language learning) Preply (conversational practice) Wyzant (academic subjects) UGC & Social Media Billo (UGC platform) Insense (brand collaborations) #paid (influencer marketing) Skilled Trades TaskRabbit (home services) Thumbtack (local services) Content Creation Tools ElevenLabs (AI voice generation) Runway (video editing) ChatGPT (script writing) Action Steps to Take This Week's Specific Action Pick ONE of the eight side hustles and spend 30 minutes researching the first step: AI Automation: Sign up for ChatGPT Plus Consulting: Write down 3 specific problems you've solved in your current job Digital Products: Identify one thing you know that others struggle with Tutoring: Research rates in your expertise area on iTalki or Wyzant UGC: Create sample content and research brand collaboration platforms Skilled Trades: List your practical skills and research local demand Content Creation: Experiment with AI tools for anonymous content Healthcare Support: Research certification requirements in your area Financial Preparation Research quarterly estimated tax requirements for 1099 income Consider forming an LLC if scaling toward full-time Don't let tax considerations stop you from starting Mindset Shifts Required Security comes from diversification, not dependence Focus on solving real problems, not chasing trends Start with proof of concept before major investments Call To Action Ready to stop trading hours for dollars and start building income streams that work around your family schedule? Subscribe to the AI Escape Plan Newsletter - specifically designed for parents ready to break free from the 9-to-5 grind. Each issue delivers practical, AI-powered strategies to start, grow, and streamline side hustles, all designed to protect your family time while boosting your income. Your roadmap to more money, more freedom, and more of what truly matters. Visit: DarkHorseInsider.com   Key Quotes "The side hustle economy isn't a backup plan anymore - it's become the foundation of American work." "People pay for solutions to their problems, and you don't need thousands of subscribers to make money." "There are no prerequisites to starting a successful side hustle." "The side hustle economy is no longer coming. It's here. And it's waiting for you to claim your piece of it."

In this episode of Call Her Creator, Katelyn Rhoades sits down with Sydney Mohni, a full-time UGC creator and coach who went from zero to six figures in one year by creating content for brands. If you've ever wondered how to make money online without needing a huge following, this episode breaks down exactly how UGC (user-generated content) works, how creators land paid brand deals, and why this is one of the biggest opportunities in the creator economy right now. Inside this episode, we cover: What UGC actually is and how it differs from influencer marketing How to get started as a UGC creator How Sydney landed her first paid brand deal Beginner UGC rates vs. experienced creator rates How to build a UGC portfolio with products you already have at home How to pitch brands and find paying clients The best niches for UGC right now, including tech, apps, and AI How to make money creating videos for brands without posting to your own audience Whether you're a creator, entrepreneur, influencer, or someone looking for a new way to make money on social media, this episode is packed with practical advice for turning content creation into real income. Follow Sydney on Instagram: @sydneymohni Follow Katelyn and Call Her Creator on Instagram: @callhercreator Work with Katelyn: https://enfluencestudio.com/ If you loved this episode, be sure to follow Call Her Creator, leave a review, and share it with a creator friend. Thank you to my sponsors! Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Get 50% off your first coaching session: strawberry.me/chc Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea. TRY IT TODAY! BENTO: https://app.onbento.com/?acode=sydney Weekly Free LIVE UGC Masterclass: SIGN UP HERE

What actually happens behind the scenes when brands choose influencers?In this episode of The Running Wine Mom, Samantha Cieslinski sits down with Chelsea Clark, founder of Momfluence, a platform connecting brands with thousands of mom creators across North America.Chelsea has worked with more than 500 brands and nearly 9,000 mom creators, giving her a rare perspective on how influencer collaborations really work. From payment negotiations and creator burnout to why smaller creators often outperform celebrity influencers, Chelsea shares what both brands and creators wish the other side understood.They dive into:How mom creators shape buying decisions and family cultureThe biggest mistakes brands make when working with influencersWhy UGC (user-generated content) is exploding in popularityHow creators can advocate for fair pay and avoid underchargingThe reality of balancing motherhood, work, and online influenceChelsea also opens up about building a business while raising two kids, what she's learned about ambition after becoming a mom, and why authenticity still wins in the creator economy.If you're a creator, brand, or parent navigating the world of social media and modern motherhood, this conversation will change how you see the industry.Topics We CoverThe rise of mom creators in marketingWhat brands actually look for in influencer partnershipsWhy smaller creators often outperform large influencersHow creators should price themselvesCreator burnout and boundaries with brand dealsThe growth of UGC and why brands love itAuthenticity vs perfection in motherhood contentBalancing entrepreneurship and parentingAbout Chelsea ClarkChelsea Clark is the founder of Momfluence, a platform that connects brands with thousands of mom creators across North America. With experience working with over 500 brands, Chelsea focuses on transparency, fair compensation, and empowering moms as decision-makers in marketing and business.Through Momfluence, she helps brands create authentic partnerships with creators while supporting mothers building businesses online.Links & ResourcesMomfluence https://www.momfluence.co/Mom Creators Substack Interview https://momcreators.substack.com/p/chelsea-clark-moms-building-the-creatorFollow Samantha Instagram: https://www.instagram.com/the_running_wine_mom_Subscribe to The Running Wine MomApple Podcasts Spotify YouTubeIf you enjoyed this episode, please leave a review and share it with a mom who needs to hear it.

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I get started when I only have a small budget?" Here's the truth: most founders tattoo their business idea to their arm. They fall in love with the brand, the product, the vision — and they hold on even when the unit economics don't work. But after launching Healthish to $1 million a year at close to 40% net margins, and helping thousands of DTC brands inside Foundr, I know exactly what works. In this episode, I break down the exact playbook I'd use if I were starting a brand new e-commerce business tomorrow with no audience and just a $10,000 budget. This is strategic, tactical, and based on what I've done and what I've seen work inside the Foundr ecosystem. Here's what you'll take away: Why high-margin products are non-negotiable — aim for 70-80% gross margin, lightweight, easy to ship How to allocate $2,500 to influencer seeding: gifting to 50-100 nano/micro influencers for UGC and organic reach The AI tool stack that lets you run lean: Manus, ChatGPT, Notion AI, Triple Whale, Canva Pro, and AdCreative.ai Why I'd spend $2,000 testing paid ads on warm audiences and messaging before scaling — not chasing 10x ROAS on day one How to build one strong product landing page using tools like Unbounce, ClickFunnels, or Shogun instead of a massive Shopify site The $2,000 emergency fund strategy: reserve cash for unexpected wins, scaling inventory, or paying creators who blow up If you're sitting on $10K and wondering where to start, or you've already launched but your unit economics don't work, this episode will show you the modern playbook for building a profitable DTC brand using AI, influencers, and smart budgeting. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

A 21-year-old who failed all his classes freshman year just onboarded 23,000 students in a single month—and he built the company that did it.In this episode, Nate Royal joins us to share how he went from failing out of the University of Louisville and struggling with ADHD to co-founding Due Gooder, an AI-powered platform that turns syllabi into structured assignment schedules, calendar syncs, and deadline reminders. Now at 35,000 users across 4,000+ universities, Nate and his all-student founding team are rewriting the playbook on college entrepreneurship.We get into how a thousand printed flyers produced zero signups while a co-founder's random TikTok comments drove thousands of users overnight, why Nate believes nothing is a product problem anymore — it's 100% a marketing problem, how they raised a pre-seed round after being told they had "a feature, not a product," and what happened when their AI agent built an entire feature overnight using OpenClaw. We also talk pricing strategy, the UGC campaign that generated 2.8 million views, and why Nate has an age cap of 26 on his founding team.This is a conversation about distribution, conviction, and what happens when a founder builds the thing they desperately needed — then figures out how to get it in front of everyone else.Hosted by Logan JonesMiddle Tech is proudly supported by:KY Innovation → kyinnovation.comAwesome Inc → awesomeinc.org

On the podcast: how ElevenLabs turns every new feature launch into a growth engine, how they're deploying over a hundred million dollars in paid ads, and why directing AI agents is quickly becoming a core skill for marketers and solo founders.This conversation is shorter than usual and will be featured in RevenueCat's State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.Top Takeaways:

In our new episode, I'll be talking about the results of the week, the latest Meta bugs, UGC videos vs yap videos, CTA button update, attribution changes and answering all your burning questions.

On the podcast: breaking free from the paid acquisition treadmill, how to repurpose offline events into millions of online impressions, and why a celebrity partnership can go viral but still completely flop.This conversation is shorter than usual and will be featured in RevenueCat's State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators.Top Takeaways:

On this week's episode of the NZXT Podcast... We are joined by KasuallyKat, otherwise known as Kat! We go over how she was able to become a full-time streamer due to her work in UGC and creating her Kasual Kingdom! If there are any aspiring content creators or streamers, listen to the podcast NOW! Follow Kat here: beacons.ai/kasuallykat

Would you believe us if we told you you can make $13,500 in one month creating content - entirely shot on an iPhone.

I've been on both sides of the creator economy - I've managed influencer budgets on the brand side and I've helped creators negotiate paid partnerships from the creator side. In this episode, I'm breaking down what brands will and will not pay creators for, and where I see negotiations get messy (or unnecessary) because expectations weren't clear from the start. We're talking about what's typically fair to charge for in brand deals, sponsorships, UGC, and influencer partnerships, etc. My goal is simple: help you create a win-win partnership where you get paid like a pro, and the brand feels confident investing in you again. If you've ever wondered, “Wait… should I charge for this?” This episode will give you a clearer framework.Work with me / Get support with pricing + packages + pitching: https://calendly.com/sidewalkerdailyteam/discovery

With recent dissatisfaction around Roblox's chat and safety changes, Adam and Fedor explore if alternatives like Fortnite's UEFN or Polytoria could ever take its crown. They break down the "identity crisis" holding UEFN back and the chicken-and-egg problem facing smaller nostalgic platforms.Episode 19Sources:- Fortnite Going All-In on UGC but Chasing Roblox: https://www.platformaeronaut.com/p/fortnite-going-all-in-on-ugc-but- Unreal Engine GDC 2025 Talk: https://www.youtube.com/watch?v=dF1Q7FDBfGw- Polytoria: https://polytoria.com/home- Polytoria Documentation: https://docs.polytoria.com/- Reddit: Why Polytoria (and every other Roblox clone) is doomed to fail: https://www.reddit.com/r/roblox/comments/1qw67t6/why_polytoria_and_every_other_roblox_clone_is/Hosts:- Adam (BanTech): https://lastlevel.co.uk/adam- Fedor (LoadingL0n3ly): https://x.com/LoadingL0n3ly----------------------------Watch or listen wherever you get your podcasts.Visit https://lastlevel.co.uk/podcast for more.Join the Discord: https://discord.lastlevel.co.ukBeyond The Blox is produced by Seb Jensen for Last Level Studios.----------------------------Chapters:(00:00) Intro(01:29) Exploring UEFN as an Alternative(08:08) Fortnite's Identity Crisis(15:45) Discovery Problems on UEFN(23:43) Fortnite vs Roblox by the Numbers(27:13) Polytoria: The Hobbyist Alternative(34:45) The Cost of Running a UGC Platform(41:39) Will AAA Studios Build a Competitor?(47:07) Outro

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of the DTC Podcast, Eric sits down with Josh Suggs, founder of StreetTalk, and they break down how “Conversation Creative” is helping consumer brands appeal to today's audience preferences for raw, unscripted authenticity in their social feeds, while combatting headwinds brought on by Meta's Andromeda update. We talk frameworks, question design, editing loops, and why StreetTalk interviews drive KPI improvements across the full-funnel in under 45 seconds.Visit StreetTalk.com to get your brand out of the boardroom and into the streets!In this episode, we get into:How StreetTalk interviews can move someone from awareness → consideration → conversion in ~45 secondsThe difference between “random reactions” and direct response street ads (problem/solution, value props, use case)How StreetTalk briefs, shoots, edits, and tests concepts across major citiesWhere this fits inside an ad account (creative pillars + authenticity as a needed lane)What stops brands from doing it themselves (systems, reps, data, consistency)If you're a brand with product-market fit already, running UGC, and looking to scale with creative diversity on Meta/TikTok/YouTube, this episode is a must-listenTimestamps0:00 Street Talk sells authenticity with street interview ads2:00 Josh's origin story: Tabs Chocolate to first street reviews4:00 Building Street Talk fast with referrals (80 brands in a summer)6:00 Why man-on-the-street ads convert (full funnel in 45 seconds)8:00 Making street interviews direct response (hooks, pain points, value props)10:00 Where this fits in your ad account (creative diversity + authenticity)12:00 Results and wins (PrizePicks, ROAS improvements, scaling spend)14:00 Pricing, who it's for, and why brands can't easily DIY it16:00 The operational machine behind Street Talk (hosts, training, logistics)18:00 Platform playbook: Meta, TikTok, YouTube, TV, and repurposing clipsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this episode the hosts break down a one-year-old “digital wellness” SaaS porn-blocking app doing ~$100K in profit from a single YouTube video—and debate whether it's worth $600K or just a $30K rebuild with better marketing.Business Listing – https://flippa.com/12197961-1-porn-blocker-app-ios-windows-b2c-saas-196k-gross-161k-net-604-subs-10k-mrr-0-57-dispute-all-from-a-single-traffic-source-huge-untapped-growthWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9Vr

In this episode of the She Believed She Could Podcast, Allison Walsh sits down with Megan Spencer, also known as Meg The Creator, to unpack how creators can build real income online without chasing trends, burning out, or relying on massive followings. Megan shares her journey from leaving a government job in 2020 to building a multi-stream online business through UGC, Amazon reviews, freelancing, and TikTok Shop. Together, they break down how understanding marketing fundamentals, batching content, and building simple systems can help creators land brand deals, grow consistent income, and design a business that supports real life. If you've ever felt overwhelmed by content creation or wondered how creators actually make money behind the scenes, this episode will completely shift your perspective.   Connect with Megan Spencer: Website: https://megthecreator.com/ Instagram: @megthecreator_   Connect with Allison: Instagram → @allisonwalsh Work with Allison: Ready to turn your story into a service-driven brand that opens doors and expands your impact? 

Think you need thousands of followers to make money online? Think again.In this episode of The Aspiring Solopreneur, Carly Ries and Joe Rando sit down with creator and educator Megan Spencer, who built a thriving business helping everyday people earn online, without chasing viral fame or building massive audiences.Megan shares how user-generated content (UGC), freelancing, and other creator economy opportunities allow solopreneurs and side-hustlers to start earning quickly, sometimes within their first week. Even better? Many of these opportunities are introvert-friendly, require no followers, and can be done quietly from home.You'll hear how Megan went from experimenting with online side hustles to building her “anti-influencer method,” which teaches creators to focus on systems, skills, and confidence instead of popularity.What You'll Learn in This EpisodeWhy waiting for everything to be perfect keeps so many aspiring solopreneurs stuckHow UGC (user-generated content) allows people to get paid without having followersThe mindset shift introverted entrepreneurs need before starting onlineWhy Megan recommends not niching down too earlyThe platforms where brands are actively hiring everyday creatorsHow batching content prevents burnout and overwhelmThe difference between income streams like UGC, Amazon influencer commissions, freelancing, and TikTok ShopWhy starting with one income stream can lead to faster successThe underrated content strategy that accidentally made Megan $50,000 from one TikTok videoHow small “quick wins” help build the confidence solopreneurs need to keep goingKey TakeawaysMany people believe online success requires a big audience, expensive equipment, or a perfectly curated life. Megan argues the opposite: brands often want authentic, everyday creators, not polished influencers.By starting small, learning content skills, and building confidence through quick wins, solopreneurs can begin creating income streams online faster than they might expect.As Megan reminds us in this episode: “Slow growth is still growth.”Resources & LinksLearn more about Megan and her work:Website: megthecreator.comInstagram: megthecreator_ TikTok: @megthecreator_Enjoying the Podcast?If you enjoyed this episode of The Aspiring Solopreneur:Leave a 5-star review on Apple PodcastsFollow the show so you never miss an episodeShare this episode with a fellow solopreneur who wants to earn online without chasing followers

In this episode the hosts break down a one-year-old “digital wellness” SaaS porn-blocking app doing ~$100K in profit from a single YouTube video—and debate whether it's worth $600K or just a $30K rebuild with better marketing.Business Listing – https://flippa.com/12197961-1-porn-blocker-app-ios-windows-b2c-saas-196k-gross-161k-net-604-subs-10k-mrr-0-57-dispute-all-from-a-single-traffic-source-huge-untapped-growthWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.Looking to build a professional website in minutes? Try Wix: https://wix.pxf.io/c/6898629/3115214/25616?trafcat=templateHubSpot is the backbone for how businesses scale without chaos. Try them out here: https://go.try-hubspot.com/OeG9Vr

In this episode of Call Her Creator, Katelyn Rhoades sits down with Chelsea Clark, founder and CEO of Momfluence, a creator network of nearly 9,000 mom creators across the U.S. and Canada. If you've been posting consistently but still not landing brand deals, this conversation pulls back the curtain on how brands actually choose creators, what metrics matter most (hint: it's not just follower count), and why your views, comments, and audience demographics can make or break a campaign. Chelsea breaks down the biggest myths about influencer monetization, explains UGC (user-generated content) opportunities, and shares how creators can price brand partnerships using CPM (cost per thousand impressions). Plus, she reveals why TikTok Shop is one of the biggest creator opportunities right now, even for small accounts, and how to start monetizing without a massive following. Perfect for creators, influencers, and entrepreneurs who want more brand partnerships, smarter rates, and real strategies to make money on social media in 2026. Follow me on Instagram: www.instagram.com/callhercreator Thank you to my sponsors: Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea. TRY IT TODAY! Momfluence: Sign up today HERE

Subscribe to DTC Newsletter - https://dtcnews.link/signupVida Delrahim (ex-Nike marketing leader) built WeNatal after two miscarriages, zero satisfying answers, and a pretty wild realization: fertility isn't just “a women's problem,” and the market was full of either overpriced clinic-only options or low-dose “pretty” prenatals that don't move the needle.This episode is about two things: the product gap (his + hers fertility support, done like adults) and the go-to-market gap (how you grow a sensitive health brand without playing the paid media arms race).Role-based hook: For DTC founders building trust-heavy products (supplements, wellness, personal care) who can't or won't outspend VC brands.Tactical takeaways:Why WeNatal built around a medical board + research transparency instead of influencer “seeding”The doctor + midwife + doula channel as the real “creator engine”How premium packaging accidentally became UGC bait (and drove organic sharing)Why paid media flopped for them, and what worked better: education, SEO, panels, masterclasses, emailWhat “small batch, no fillers” actually means operationally (and why most brands avoid it)Who this is for:Founders/marketers in regulated or trust-sensitive categories who need compounding growth, not a one-time launch pop.What to steal:Build a lead magnet that's actually useful (their free fertility masterclass model) → then nurture with emailGo win practitioner trust one office at a time (and let that credibility cascade into PR + podcasts + referrals)Make your packaging something people want on the counter (compliance = retention)Timestamps00:00 Why WeNatal exists02:00 Miscarriage, Hashimoto's, and the wake-up call05:00 Men's role in fertility and what the research says07:00 Treating fertility like a team sport11:00 The fertility crisis and why it's tied to overall health16:00 Building the product: medical board, formulation, manufacturing18:00 How WeNatal grew without paid ads23:00 Pre, during, and postnatal use and retention26:00 Education-led growth: blogs, masterclass, panels, email30:00 Integrity vs hype in the supplement industry34:00 What's next: Protein Plus and 2026 product bets37:00 OutroSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

This is the audio version of the Naavik Digest newsletter published on March 1st, 2026. We provide a snippet of our new deep dive covering all things UGC gaming. We break down the latest performance of leaders like Roblox, Fortnite Creative, Overwolf, and explore other notable trends and companies. You can read the full report here: https://naavik.co/deep-dives/the-state-of-ugc-games-2026 Meet us at GDC 2026 by filling out this short form: https://naavik.typeform.com/to/gVDtj4UO Sensor Tower's State of Gaming report: https://sensortower.com/report/state-of-gaming-2026?utm_source=naavik&utm_medium=partner&utm_campaign=stateofgaming&utm_content=report Let us know what you think by sending us a note at podcast@naavik.co.Watch our episodes: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

In this episode, we sit down with Julia, founder of Dorian — a no-code UGC gaming platform empowering writers, artists, and cosplayers to create and monetize their own games. From raising nearly $20M in venture capital to launching community-owned equity crowdfunding, this conversation explores how user-generated content is reshaping the industry. Backed early by top gaming VCs Dorian is now opening a community round inspired by Fateless' community-owned approach. Reservations are open now, learn more here: https://republic.com/dorianFateless is a dynamic game studio founded by passionate content creators Simon Lockerby (Hellhades), Dan Francis (Phixion), and Hisham Saleh (Sham). Our mission is to create community-driven, immersive RPG Hero Collector games that emphasize player agency, storytelling, and strategic gameplay. Join us as we share our journey from concept to launch and beyond.Support the show

JNU VC Statement on UGC is Just the Start? | Supreme Court Rejects Muslim Reservation PIL

Cansado de águas de coco que prometem pureza, mas entregam aditivos e decepção? Prepare-se para conhecer a história da LINV, a startup de água de coco que está, de fato, revolucionando o mercado de bebidas no Brasil. Neste episódio imperdível, desvendamos como a fundadora Bianca Coimbra identificou uma lacuna gigante nas gôndolas e se lançou em uma missão audaciosa: oferecer uma água de coco integral e verdadeiramente natural, desafiando gigantes e reeducando o paladar do consumidor brasileiro.Acompanhe Bianca Coimbra, uma empreendedora multifacetada – mãe, ex-conselheira tutelar e agora CEO – enquanto ela compartilha os bastidores da criação da LINV. Descubra as "pegadinhas" das águas de coco reconstituídas e padronizadas, e entenda a tecnologia por trás da embalagem Tetra Pak que garante a pureza do produto. Abordamos a "guerra das gôndolas" no varejo, as estratégias de marketing e branding para se destacar em um setor dominado por grandes players, e como a Creator Economy e o UGC (conteúdo gerado pelo usuário) se tornaram pilares para a construção de uma marca com propósito. Uma conversa que explora desde a escolha de fazendas no Ceará com o 'brick perfeito' de doçura, até os planos ambiciosos de expansão nacional e internacional, sempre com foco em inovação e sustentabilidade.A jornada de Bianca é um testemunho de resiliência e visão, mostrando que é possível empreender com autenticidade e impacto. Ela nos inspira ao revelar os desafios de conciliar a maternidade com a liderança de uma startup em ascensão e a sua perspectiva sobre a política pública e o papel da mulher no empreendedorismo. Não perca este papo inspirador que vai mudar sua forma de ver a água de coco e o empreendedorismo no Brasil. Assine o canal para não perder nenhum insight valioso e siga a LINV e a Bianca Coimbra nas redes sociais para acompanhar essa revolução de perto! Os links estão na descrição.00:00 A Busca Pela Água de Coco Perfeita: A Gênese da Linv00:02:50 Desvendando os Segredos da Gôndola: Tipos de Água de Coco no Mercado00:06:40 Estratégias de Varejo: Como a Linv Concorre com Marcas Milionárias00:12:30 Conquistando o Litoral: Inovação da Linv em Mercados Tradicionais de Coco00:20:00 Produção de Alta Performance: A Tecnologia por Trás da Linv00:28:20 Marketing 360: Vendendo um Lifestyle e Engajando o Consumidor Moderno00:34:30 O Valor do Rosto: Valuation na Era dos Criadores de Conteúdo00:45:30 De Advogada a Empreendedora: A Jornada de Bianca no Serviço Público00:59:50 Empoderamento Feminino: Política, Educação e Liderança no Século XXI01:03:50 Estratégia Global: Superando Barreiras Fiscais e Logísticas no Brasil e no Mundo01:15:30 Perrengues e Visão: Lições de Empreendedorismo e o Futuro da Linv01:27:30 Recalcular a Rota: Conselhos para Empreendedores e o Impacto da Creator Economy01:31:15 Conectando e Inspirando: A Mensagem Final de Bianca CoimbraSpotify: Outras plataformas: https://linktr.ee/empreendacast Acompanhe nas redesInstagram e Twitter: @empreendacastProdução: Voz e conteúdo | https://www.vozeconteudo.com.br - @estudiosvoz

durée : 00:08:48 - Le Reportage d'On n'arrête pas l'éco - Quel avenir pour les salles de cinéma ? Pour leur redonner de l'attrait, certains exploitants les "premiumisent" ou les événementialisent. Même certains milliardaires se mettent à investir dans les grands réseaux, comme UGC ou Pathé. Mais conserver l'attention des spectateurs reste une bataille. Vous aimez ce podcast ? Pour écouter tous les autres épisodes sans limite, rendez-vous sur Radio France.

Ad revenue is still holding up in key quarters—even as some US economic signals flash stress and platform reporting gets a bit murkier. Kate Scott-Dawkins joins Jeff Foster and Nidhi Shah to break down fresh earnings signals (Roku, Walmart/eBay, Pinterest, travel platforms, Reddit), then brings in WPP Media search experts Katelyn Taylor and Teddie Cowell for a fast-moving conversation on how “search” is expanding beyond the box into AI discovery, answer engines, and agentic commerce. Topics include: Roku platform growth and OS advantage, retail media's continued surge (Walmart's $6.4B ads and eBay near $2B), AI shopping assistants and order value lift, Pinterest monetization and international user mix, travel advertising divergence (Booking/Expedia vs Tripadvisor) under AI-driven traffic shifts, Reddit's ad growth and changes to user reporting, why AI search isn't a zero-sum threat to traditional search, “total search” (paid + organic + social + commerce), EEAT/source-worthiness and third-party signals (PR/UGC/reviews), the human vs machine content tension during the agentic transition, and the five pillars of the Advertising Intelligence Framework (inputs, processing, distribution, monetization, content/media).00:00 – Intro: ad resilience, murkier reporting, and search beyond the box01:01 – Earnings roundup: Roku, retail media (Walmart/eBay), Pinterest, travel, Reddit12:01 – Search deep dive begins: why search is still strong in 202615:10 – “Total search”: paid + organic + social + commerce + PR/affiliates18:10 – Myth-busting + Google context: AI discovery isn't zero-sum20:53 – EEAT/source-worthiness: trust signals, UGC, and third-party visibility23:16 – Who's most disrupted: traffic-first models vs value-based measurement26:06 – Advertising Intelligence Framework: five pillars and how to use itAdvertising Intelligence Framework: https://www.wppmedia.com/thought-leadership/research-business-intelligence/advertising-intelligence-framework-first-edition?utm_source=media_intelligence&utm_medium=podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you're a $5M+ brand owner or growth lead and Meta's performance feels “fine but fragile,” this is probably why. Abby from Pilothouse breaks down how Andromeda changed the rules: targeting moved upstream into creative strategy, and the old “tiny tweaks + CTR tests” approach doesn't survive in an AI-ranked feed.Role-Based Hook: For DTC brand owners and growth leads at $5M+ who need a real Meta strategy for creative testing, not more random volume.What you'll learn (tactical + skimmable):Why “go broad” without segmentation is a strategy fail (and a fast way to spike frequency)The audience setup mistake that makes Meta hammer warm users instead of prospectingWhy micro-variants (same static, new headline) now read as boring to the algorithmThe new testing model: persona → concept → multiple formats (same message, different executions)How to use competitive pressure to sharpen your differentiation strategy (not copy angles)Who this is for: Owners + growth leads managing Meta as a core growth channel and trying to scale without wasting spend on over-frequency.What to steal:Ask your team for frequency split by new vs engaged vs existing over the last 30 daysBuild creative tests around a persona hypothesis, then ship 5 distinct formats (carousel, static, UGC, iPhone selfie, trend)Pressure-test messaging against competitors: “If we line up 5 brands, what do we say that only we can say?”Timestamps00:00 Andromeda changes how creative testing works02:00 Why broad targeting breaks without proper audience segments04:00 Frequency benchmarks and the prospecting mistake to watch06:00 Why the old “pilot test” headline testing stopped working08:00 Persona testing: turning pain points into ad angles10:00 Differentiators vs competitors when everyone sells the same USP12:00 The new testing stack: one concept, five creative formats15:00 Building personas with the four Cs plus competitor ad library18:00 Audit questions to ask your media buyer and creative strategistSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF587Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

The Sandbox Season 7 is going live, Gigaverse announces GIGABIT and Portal is rebooting. [0:38] The Sandbox Season 7 is going live on 25th February 2026.[2:22] For the first time, this isn't an Alpha Season. It's just called "Season 7".[5:26] There's a focus on community UGC, not the big brands, which will continue through 2026.[6:45] It looks like these UGC experiences will be more varied and interesting.[8:30] Some experiences will be available via web browser without logging into an account.[8:52] These changes show The Sandbox is trying to become more accessible and viral.[12:35] Animoca and Alibaba have announced genAI game-making platform AliBAE.[22:25] Portal is relaunching on 26th February, including the ability to trade web2 game accounts.[29:10] Gigaverse has announced its cleverly-designed fixed-value GIGABIT currency.[38:30] What's interesting how boring GIGABIT is as the risk element is baked into the [38:48] GIGABIT feels like it's been influenced by the Apptoken standard.

दिल्ली के भारत मंडपम में AI समिट के दौरान इंडियन यूथ कांग्रेस ने भारत-अमेरिका ट्रेड डील के विरोध में प्रदर्शन किया, जिस पर बीजेपी ने तीखी प्रतिक्रिया दी, कांग्रेस ने विनोद जाखड़ को NSUI का अध्यक्ष नियुक्त किया, बिहार विधानसभा में UGC गाइडलाइन को लेकर हंगामा, झारखंड हाईकोर्ट ने 14वीं JPSC परीक्षा में उम्र सीमा मामले में राहत दी, जबलपुर के सिहोरा में झड़प के बाद हालात सामान्य, हैदराबाद के एक कोचिंग सेंटर में लगी आग, राज कुंद्रा को बिटकॉइन मामले में जमानत, स्नेहमयी कृष्णा गिरफ्तार और अमेरिका और इंडोनेशिया के बीच व्यापार समझौता अंतिम रूप में पहुंचा. सिर्फ 5 मिनट में सुनिए शाम 4 बजे तक की बड़ी ख़बरें.

Are UGC platforms a thing of the past? In this episode, we dive deep into the world of User-Generated Content platforms, addressing common misconceptions and revealing why they are far from dead. Learn about the specific creators who benefit most, the biggest mistakes to avoid, and how platforms like Join Brands and Incense can be leveraged for significant income. Discover strategies for maximizing your earnings, managing your workload, and turning those "cheap" jobs into lucrative opportunities. **Key Takeaways:** - **UGC Platforms are NOT Dead:** Debunking the myth that these platforms are obsolete or oversaturated. - **The Right Creator, The Right Platform:** Understanding who benefits most from UGC platforms. - **Common Mistakes to Avoid:** Learn what's holding creators back from success on these platforms. - **Join Brands vs. Incense:** Exploring the different strategies and income potential of two popular platforms. - **Maximizing Income:** Discover how to leverage platform jobs for passive income and upselling. - **Platform Benefits:** From predictable payments to streamlined management, understand why platforms offer significant advantages. - **Strategic Profile Building:** The importance of filling your portfolio and customizing your approach. **Key Topics Covered:** - User-Generated Content (UGC) platforms - Monetizing UGC - Creator income strategies - Join Brands platform - Incense platform - Avoiding common UGC mistakes - Maximizing earnings on UGC platforms - Creator portfolio optimization - UGC for multi-passionate individuals - Direct communication with brands RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU #UGC #UserGeneratedContent #CreatorEconomy #Monetization #InfluencerMarketing #ContentCreator #JoinBrands #Incense #DigitalMarketing #OnlineIncome #PassiveIncome #CreatorTips #SocialMediaMarketing

Send a textWhy are once-booming D2C brands like The Honest Company and Traeger pulling out of direct-to-consumer—and what does it mean for your business? In this episode, Mark Goldhart and Trevor Crump break down real-time e-commerce challenges, from Meta ad bugs to the shifting economics of retail vs. online sales. They discuss how consumer behavior and marketing efficiency are evolving, and why clinging to old tactics could stall your growth. Plus, they share insights on authentic user-generated content, the rise of live selling, and what every brand needs to know to stay profitable in today's changing landscape.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you're telling your brand story this year!00:13 – Online advertising has been harder since 2012  01:55 – Meta bugs impacting performance  02:54 – Waiting before making ad changes  06:42 – UGC and AI ad trends  08:23 – FTC risks with AI testimonials  12:17 – Honest Company shuts D2C  16:31– Honest Company's billion-dollar valuation  35:16 – Adjust strategy for new growth

Medical training is still stuck in the arcade era: expensive, basement-bound simulators and outdated software that rarely capture the real stakes of clinical decision-making. In this episode, host Alexandra Takei, Studio Director at Ruckus Games, sits down with Sam Glassenberg, founder of Level Ex (now part of Relevate Health), to unpack how game developers can modernize healthcare learning by truly embracing the craft of video game design, not “gamification” lipstick. The opportunity and the market here are much bigger than you might assume. Healthcare is a trillion-dollar industry in the US alone, and if you can create products that save the medical system money while also growing the $200B video game industry, that's a win-win. The conversation explores why even mediocre games outperform traditional training (the bar is shockingly low), and how live-ops principles let teams update clinical guidance fast. The pair also discusses who plays these games, and it turns out that it's not only doctors but “normal people” who have found these games on the app store. They go deep on design: mapping real clinical challenges to proven genres (diagnosis as reductive-reasoning puzzles, ventilators as rhythm games), and why domain experts often describe what's hard for residents, not what triggers adrenaline for experts, which is the source of “fun” in games. Finally, Sam breaks down the business: sponsored content by clients like Pfizer and Merck, free-to-play for doctors gameplay, and playable ads. We'd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Send a textIn this video, we share insights from working with numerous brands and brand owners, focusing on strategies to break the $1 million revenue barrier. We discuss crucial aspects of building a strong brand strategy and effective cpg marketing. This is essential for anyone in the consumer packaged goods industry looking to grow their business.Breaking the $1 million barrier requires strong brand awareness, frictionless first purchase experience, and clear customer acquisition cost strategy.Direct-to-consumer and CPG brands must focus on retention marketing, customer lifetime value, segmentation, email and SMS marketing, and subscription models to increase repeat purchases.Understanding unit economics, scaling customer acquisition, lowering CAC, and improving LTV are critical for ecommerce growth and long-term profitability.Book a call today and get clear answers on how to scale your brand past the $1 million mark: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Amazon Crisis Kit: https://bit.ly/4maWHn0Timestamps:00:33 – Why Awareness Is Everything01:13 – UGC vs Influencers for Brand Growth02:38 – Make the First Order Frictionless03:44 – Customer Lifetime Value and CAC04:25 – Building a Real Retention Funnel05:26 – Segmentation for Repeat Purchases06:34 – Why Subscriptions Matter for CPG07:36 – Understanding Unit Economics of Scale09:09 – Breaking Down Customer Acquisition Cost10:02 – Why Profit Focus Can Hurt Growth________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

User-generated content (UGC) isn't “make anything.” It's “make something that someone cares about.” In this Deconstructor of Fun conversation, Julia Polatovska, founder of Dorian, a creator platform for mostly women + Gen Z, goes past the pitch and into the operator questions. Who creates, who wins, what monetizes, and what breaks at scale when you're building a UGC platform.Connect with Julia: www.linkedin.com/in/palatovska/

Mallory Willsea sits down with Emma Jamieson, Marketing Manager at Centennial College, to explore how her team has operationalized user-generated content (UGC) into a full-fledged strategy—not a side hustle. Emma reveals how UGC isn't just performing well; it's outperforming traditional branded ads in engagement, conversion, and trust. In a world flooded with AI-generated polish, this episode is a must-listen for higher ed marketers looking to prioritize credibility, human-centered storytelling, and results-driven social strategy. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this podcast, Kushal and Tushar talk about the latest trope being peddled on social media by some popular YouTubers and X handles. In the light of the draconian 2026 UGC legislations a section of Indian digital landscape has started claiming that the general category in India is being systemically sidelined and hence they are now claiming victimhood. What is the reality? Does the data showcase the same? Follow them: X: @Tushar15_ Substack: https://politypolicy.substack.com/ #ugc_roll_back #UGC #Narendramodi #UGC_RollBack #UGC_Roll_Back #ugcregulations #EducationReform #EquitySquad #StudentLife #CastePolitics #STSCAct ------------------------------------------------------------ Listen to the podcasts on: SoundCloud: https://soundcloud.com/kushal-mehra-99891819 Spotify: https://open.spotify.com/show/1rVcDV3upgVurMVW1wwoBp Apple Podcasts: https://podcasts.apple.com/us/podcast/the-c%C4%81rv%C4%81ka-podcast/id1445348369 Stitcher: https://www.stitcher.com/show/the-carvaka-podcast ------------------------------------------------------------ Support The Cārvāka Podcast: Buy Kushal's Book: https://amzn.in/d/58cY4dU Become a Member on YouTube: https://www.youtube.com/channel/UCKPx... Become a Member on Patreon: https://www.patreon.com/carvaka UPI: kushalmehra@icici Interac Canada: kushalmehra81@gmail.com To buy The Carvaka Podcast Exclusive Merch please visit: http://kushalmehra.com/shop ------------------------------------------------------------ Follow Kushal: Twitter: https://twitter.com/kushal_mehra?ref_... Facebook: https://www.facebook.com/KushalMehraO... Instagram: https://www.instagram.com/thecarvakap... Koo: https://www.kooapp.com/profile/kushal... Inquiries: https://kushalmehra.com/ Feedback: kushalmehra81@gmail.com

✍【乱翻书时刻】• 全球化的成败关键- 到底是战略时机？在地人才？还是模式选择？2017-2020与抖音同步时间线的“全球化三连败”，在战略、资源、人才都给定的情况下，当年的运营细节与算账经验，至今仍有价值。• Helo是一个令人惋惜的产品- 它存在的两年时间里，具有仅次于TikTok的用户增长曲线。你可以站在在地团队和竞争对手的双重视角，了解他们如何在一个突然出现技术变量、用户井喷的市场，跟紧对手直到超越对手，但最终仍然因地缘关系和内生动力不足而中止扩张。• 地缘形态还会继续让全球化变复杂- 随着中美完成TikTok案例，人们可能已经淡忘了5年多前，曾经有200多个中国应用在印度突然消失，因为多种因素，公众没有同感，但创业者不应忘却。

It is a privilege to welcome back my friend, content creator, entrepreneur and podcast host Tony Berardo, to The Jake's Take with Jacob Elyachar Podcast.  Tony is a content and podcast expert. He offers various services, including sponsorship opportunities for his two successful podcasts and podcast coaching services to help people start a podcast. He also specializes in creating UGC (user-generated content) videos to help customers engage more with their websites and social media channels. Previous clients include AeroTrunk, HighKey, LifePro, Ninja Creami, and Superfat + Whole Foods.  Tony also hosts the show, Humanity & Hashtags (formerly The Berardo Project). The show focuses on what it really means to stay human in a digital age world. From wellness and mindset to social media, parenting, and productivity, he keeps it real with honest conversations, humor, and objective thinking. Previous guests include actors Annie Korzen (Seinfeld) and Whitney Caskey (HBO Max's Somewhat Familiar), filmmaker Jason Manchester, Emmy-nominated reporter and comedian Garin Flowers, and podcast hosts Jeff Dwoskin and Natalie and Rebecca Davey (Reframeables).  Tony Berardo also launched the Human Dad brand. Human Dad was not born in a group chat looking for laughs. It was born in the quiet moments – when responsibility hits harder than you expected, and there's no manual, no applause, and no reset button. Tony got tired of seeing fatherhood turned into a punchline – the jokes, the novelty merchandise, and the “Best Dad Ever” energy that disappears the second things get hard. Human Dad exists for the men who take that seriously – the ones breaking cycles, learning in real time, showing up exhausted, and doing the work even when no one's watching. On this edition of The Jake's Take with Jacob Elyachar Podcast, Tony Berardo spoke about Humanity & Hashtags and the creation of the Human Dad Club.  Become a supporter of this podcast: https://www.spreaker.com/podcast/jake-s-take-with-jacob-elyachar--4112003/support.

Corporate isn't stabilizing—and that matters if your income still depends on it.In this solo episode, Brett breaks down three trends shaping the Escapee economy in 2026:a corporate metric that's quietly driving layoffs,the rapid expansion of revenue streams outside corporate,and why small businesses are moving away from full-time hires in favor of fractional and specialist talent.If you're still in corporate, this episode helps you see what's coming.If you've already escaped, it explains why demand for your experience is only growing.This episode is for you if:You're questioning whether corporate is still a safe long-term betYou want practical ways to monetize your experience outside a jobYou're curious how small businesses are really hiring and growing nowThe 3 trends covered in this episodeTrend #1: The metric driving modern layoffs — Revenue Per Employee (RPE)Why boards and executives are fixated on RPE, how it incentivizes headcount reduction, and why even “healthy” companies continue cutting roles.Trend #2: The explosion of revenue streams for escapeesFractional leadership, consulting, advisory, UGC, content creation, mentoring, and more—why monetizing what you already know is the fastest, lowest-friction path to income.Trend #3: The small business go-to-market model is changingWhy businesses are ditching traditional silos, hiring specialists instead of full-time staff, and how this shift creates long-term opportunity for experienced operators.Key takeaways • Corporate risk is structural, not cyclical • Escapees have more income options than they think • Small businesses want outcomes, not headcount • Your experience is often more valuable outside corporate than inside itIf this episode helped you rethink corporate risk or life after it, connect with Brett on LinkedIn or email him at bt@bretttrainor.com. And if there's a topic you want covered in a future solo episode, let him know.

Today on the Ecomm Breakthrough Podcast, let's welcome a true expert in the world of social commerce, Michelle Barnum Smith. Michelle is the founder of TTShopSellers and one of the leading voices when it comes to helping e-commerce brands unlock the massive potential of TikTok Shop.With years of marketing experience under her belt and a track record of guiding sellers through the ever-changing world of online retail, Michelle has become a go-to strategist for Ecom sellers looking to diversify their revenue, scale into new channels, and build sustainable growth strategies.Highlight Bullets> Here's a glimpse of what you would learn…. The evolving role of TikTok Shop in e-commerce and its distinction from traditional marketplaces like Amazon.Strategies for sellers to succeed on TikTok Shop, focusing on content creation and engagement.The importance of treating TikTok Shop as a top-of-funnel, entertainment-first platform rather than a direct sales channel.Common mistakes sellers make when onboarding to TikTok Shop, including listing entire catalogs without focus.Criteria for selecting TikTok-friendly products, including demonstrability, unique features, and impulse-buy price points.The strategic use of TikTok Shop for inventory liquidation and building momentum for products.Listing optimization techniques specific to TikTok Shop, including title and description strategies.Pricing strategies tailored for TikTok Shop, emphasizing impulse buying and promotional tactics.The significance of creator collaboration and effective management in content production for TikTok.Continuous optimization and testing as essential practices for long-term success on TikTok Shop.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michelle Barnum Smith, founder of TTShopSellers, TikTok Shop Strategist and TikTok Shop Expert. Michelle shares actionable strategies for e-commerce sellers looking to succeed on TikTok Shop, emphasizing the importance of focused product selection, engaging content, and leveraging affiliates. She explains how TikTok Shop differs from traditional marketplaces, offers tips on pricing, merchandising, and listing optimization, and discusses the necessity of continuous content creation and advertising. The episode concludes with personal insights from Michelle and an invitation for listeners to access free audits and further resources.Here are the 3 action items that Josh identified from this episode:Focus on 1–3 High-Potential Products Using the Five TikTok FiltersApply the “Five Filters” (demonstrable, unique features, passionate niche, problem-solving, impulse price point) to select only 1–3 hero products per quarter. Building momentum around a few strong listings beats dumping your whole catalog.Commit to High-Volume Content: 5–10 Videos per Week per ListingTikTok Shop success = content volume × consistency. Produce 5–10 short videos per listing each week using a mix of brand content, UGC, affiliates, and in-house creators to maximize hooks and discovery.Create Impulse-Buy Offers with Free Shipping + Flash Sales + CouponsTikTok Shop is driven by urgency and value. Always offer free shipping, run frequent flash sales, and use coupons instead of permanent discounts to maintain your pricing power while boosting conversions.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comKevin KingTikTok ShopAmazonShopifyCreator Search InsightsChatGPTEuka AISoraTTShop Sellers

Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.   Alexa+ now available to everyone in the US—and free for Prime members https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search.   Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/ In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10's Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users. Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today. New features and updates to Amazon's FBA Grade and Resell program https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai Helium 10's TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26 In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:43 - Walmart Has Vine? 01:53 - Alexa+ Now Everywhere 04:06 - Bulk Product Research 05:35 - Convert with Brand+ 09:29 - Amazon Influencers 13:00 - FBA Grade and Resell 15:43 - Upcoming Events

Adam Stoker goes international with Gavin McKenna, Head of Marketing & Digital Communications at Visit Belfast. Gavin shares his path from agency life to leading Belfast's destination marketing, and why he believes DMOs need to move beyond “digital brochure” websites. They dive into Visit Belfast's bold launch of the UK's first social-first destination website, built around UGC, personalization, and a feed-like experience that mirrors how travelers discover places on TikTok and Instagram. Plus: how Belfast leverages screen tourism (from Game of Thrones to Titanic) in a way that stays authentic to the destination brand. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Recorded live at Pocket Gamer London, Greg sits down with Hill from Checkstep for a wide ranging conversation on trust and safety, AI powered content detection, parenting in a gaming household, and why moderation is no longer just about removing harm.Hill shares her journey from data analyst to GTM leader in trust and safety, how Checkstep is building on top of the rapidly evolving AI ecosystem rather than competing with it, and why “build vs buy” decisions are becoming existential for modern studios.They explore:• What trust and safety really means for multiplayer games and UGC platforms• Why content detection is replacing traditional moderation language• How large language models are changing speed to value for studios• Where humans still matter in AI driven workflows• Detecting grooming and harmful behavior without exposing moderators to trauma• Why keystroke detection and behavioral patterns are becoming new signals• The real ROI conversation studios want proof on• Promoting positive player behavior instead of only policing bad actors• Parenting in a gaming household and how Greg thinks about kid safe play• Why balance beats bans when raising young players• Continuous learning, newsletters, and staying sharp in fast moving industries• What success looks like for startups scaling with investors• Hill's 2026 goals and growing meaningful industry partnershipsThe conversation blends operator level insight with personal stories, from renovating bathrooms at night to Wordle streaks and Goat Simulator family sessions.If you care about LiveOps, community health, AI in CX, or building safer game ecosystems at scale, this episode is for you.

Send us a textThis video is essential for brands working with UGC influencers, offering practical advice on improving their processes. We stress the importance of a clear creative brief to guide your influencers, covering product details and desired video content style. Learn effective methods for a stronger influencer strategy and how to find influencers for your brand to optimize your marketing efforts and brand deals.Working with UGC influencers can feel like a mess without a clear brief. This video walks through how to create a proper influencer script and content breakdown using AI tools. Learn how to improve clarity, reduce revisions, and get content that actually performs.Struggling with influencer results? Let's fix your UGC content strategy, book a real call that solves it: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why Most UGC Strategies Fail  00:15 - What Is a Creative Brief for Influencers  00:50 - Common Mistakes in UGC Content Creation  01:30 - Using AI to Build the Perfect Influencer Brief  02:10 - Product Details and Key Attributes in the Brief  03:10 - Style and Tone Guidance for UGC Videos  04:00 - Why Natural-Looking Videos Perform Better  05:10 - Adjusting Transcripts to Avoid Ad Tone  06:10 - Giving Influencers Everything They Need  07:00 - Be Open to Feedback from Influencers________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show