Podcasts about ugc

This Week In Startups is made possible by: Vanta https://www.vanta.com/twist Superhuman https://superhuman.com YSecurity https://YSecurity.io/TWIST Today's show: *Cybersecurity has long focused on cleaning up a system AFTER a breach but Ent founder Brandon Dixon says that's backwards. He just raised a $100M seed round to put an AI agent on everyone's company laptops that catches the risky clicks, leaked files, or rogue agents BEFORE they wreck havoc. PLUS Clawra creator David Im return swith his new project, Sume's Avatar, a multi-model orchestration layer that generates 60-second UGC videos from a single prompt… and gets it right on the first try, rather than falling back on trial and error. Guests: Brandon Dixon on LinkedIn: https://www.linkedin.com/in/brandonsdixon/ Ent: ****https://ent.ai/ David Im on X: https://x.com/davidim Sume: https://www.sume.com/ Relevant Links: WSJ: "Cyber Security Startup Ent Raises $100 Million in Seed Funding": https://www.wsj.com/pro/cybersecurity/cyber-startup-ent-raises-100-million-in-seed-funding-a3e9b6c6 Microsoft Security Copilot: https://www.microsoft.com/en-us/security/business/ai-machine-learning/microsoft-security-copilot Engadget: "Meta 'pausing' employee tracking program…": https://www.engadget.com/2199458/meta-is-pausing-employee-tracking-program-after-it-let-the-whole-company-see-sensitive-data/ Seedance 2.0: https://seedance2.ai/ Timestamps: 0:00 Intro: Why AI + cybersecurity is the hot combo right now 2:29 How INT stops breaches before they happen 4:56 AI is giving non-technical employees dangerous new powers 10:26 Vanta - Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. Get $1,000 off for a limited time at https://www.vanta.com/twist 13:54 Why on-device AI beats cloud-based security 20:08 Superhuman - Get AI that works where you work. Unlock your Superhuman potential at https://superhuman.com 25:18 INT's business model and go-to-market 30:26 YSecurity - The on-demand security team for startups. Need enterprise-grade security without hiring a $400k CISO? YSecurity gives you 40+ expert engineers, matched to exactly what you need, by the hour, with your first six hours completely free. Go to https://YSecurity.io/TWIST 34:18 David M. of Sumi Labs: one-shotting AI video 36:10 Live demo: Sumi's video orchestration API 40:05 Consistent faces, 60-second videos, and who's buying Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis   Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

Send us Fan MailAn ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.Stop paying for traffic that leaves without buying, get a full ecommerce growth plan built around the funnel and conversion gaps costing the brand sales: https://bit.ly/4jMZtxu#EcommerceMarketing #EcommerceSales #DTCMarketingWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Ecommerce Customers Leave Before Checkout00:49 - Amazon Ads vs. Ecommerce Marketing Channels01:43 - How the Ecommerce Marketing Funnel Works02:10 - Building Awareness With Paid and Organic Traffic02:41 - Moving Shoppers From Awareness to Consideration03:10 - Using UGC and Affiliate Marketing for Sales03:44 - Turning Website Visitors Into Paying Customers04:29 - How Email and SMS Create Repeat Buyers05:44 - How Customer Advocacy Drives Referral Sales07:20 - Where New Ecommerce Brands Should Start08:11 - Building Ads for Consideration and Conversion09:36 - Finding Competitor Ads in Meta Ad Library11:13 - Why Landing Pages Convert Better Than Homepages12:57 - Testing Short and Long Ecommerce Ad Formats14:28 - Landing Page Clicks and Ecommerce Conversion15:56 - Choosing Text, Image, and Video Ads16:56 - Finding Competitor Keywords for Google Ads17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel19:03 - How Customer Advocacy Restarts the Funnel-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5am, drove them to the post office herself, and woke up to find all 20,000 units - what she thought was a year's worth of stock - completely gone in 24 hours. Macao is now on track for eight figures in its third year, built on 90,000 Instagram followers, zero outside funding at launch, and a pre-launch call to her manufacturer that saved everything. In this interview, Yasmina breaks down the exact pre-launch move that meant stock was already in production when she sold out overnight, how she turned copycats into a celebration, and the investor email she kept deleting because she thought it was a scam. What you'll learn in this interview: Why she bet the house deposit on a hair gel - and the mentor conversation that pushed her over the line How nearly $10,000 in sampling and a $30,000 first run taught her what building a real product actually costs The pre-launch gut call - why she paid a deposit to start production before launch, and how it saved the business when everything sold out in 24 hours Why she started signing customer service emails under a male alias - and why it actually worked How she used UGC creators from day one to fill the feed with different faces, ethnicities, and hair types so the brand didn't rely on just her The Black Friday disaster that made a year's revenue in one week - then nearly broke her entire operation Why she kept deleting the investor email from Capital Influence because she thought it was a Facebook scam What finally convinced her to give up equity - and why it was about experience, not money The "create your own bundle" feature that raised average order value without a single extra product Why she celebrates copycats - and the mindset that keeps her focused on what's next instead of what's being copied If you're an early stage DTC founder, a content creator thinking about launching your own product, or trying to figure out how to turn a loyal audience into actual sales without burning the trust you've built, this conversation will fundamentally change how you think about community, launch strategy, and what it really takes to go from house deposit to eight figures. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH YASMINA ELMERKAOIU Instagram → https://www.instagram.com/mrs.yasmina/ LinkedIn → https://www.linkedin.com/in/yasmina-elmerkaoui-191b69262/ Website → https://merkaou.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Should you be doing free UGC for brands to get your foot in the door and get more experience? Lets talk about it! Follow me on Instagram - www.instagram.com/imkaylaybanez RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes The Top TOOLS & Software I Recommend for paid brand deals: https://stan.store/Kaylaybanez/p/the-top-creator-tools-softwares--apps-i-use WORK WITH ME: Ready to monetize your skills as a non-influencer? Book a 1:1 Business Strategy Session: https://stan.store/Kaylaybanez/p/book-a-11-call-with-me-4p2zob8c LET'S HANG OUT MORE: Instagram: / www.instagram.com/imkaylaybanez TikTok: / / www.tiktok.com/@kaylaybanez Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber #networkmarketing #mlmbusiness #lifeaftermlm #contentcreator #ugc

I used to chase $10K/month for 7 years in a completely different industry and never got there — then I picked up my phone and hit it in 12 months with UGC.✅ Join my free live masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Youtube&utm_source=youtube&utm_medium=organic&utm_campaign=sydney&utm_content=s07-90-day-roadmap

Level up your leadership: https://forms.gle/nqRTUvgFrtdYuCbr6 Does hyper-scaling your game studio actually destroy the soul of your product? When outside capital flooded into WonderWorks Studio following Roblox's IPO, founder Zach Letter did what every investor screamed for: he scaled his three-person team to nearly 100 employees, built a massive physical studio, and hired a traditional AAA C-suite. The result was a toxic corporate culture, a mountain of high-maintenance work-for-hire contracts, and the near-death of their original IP. In this episode, Ben sits down with Zach Letter to deconstruct the grueling reality behind those decisions. Zach shares the timeline of cutting his studio back down to a core group of 12 people, bootstrapping a high-stakes licensing deal with Paramount on raw grit, and shipping a chart-topping SpongeBob Tower Defense game on their final weeks of runway. What You'll Learn in This Episode: What structural traps await small, agile teams when transitioning to high-overhead venture capital models. Why relying on traditional AAA corporate leadership frameworks can severely decouple your studio from fast-moving UGC algorithms and audiences. How to leverage hyper-focused community feedback and competitive gap analysis to disrupt saturated game genres. How to design high-stimulus, free-to-play reward loops that prioritize long-term player commitment over short-term FOMO mechanics. If you're a leader in game dev who is struggling to balance studio growth with creative control, or considering a high-risk pivot into licensed IP and UGC platforms, this episode is for you. Learn more about our guest:

We're more than a week removed from the controversial decision to scrap new physical releases for PlayStation hardware beginning in early 2028, and even with a robust outpouring of rage from a portion of its hardcore audience, Sony doesn't seem like it's going to budge. This has come to surprise some people; yet, the longer Sony continues its silence on the topic, the more unlikely it'll be that anything will change. Will the Japanese megacorporation's wait-and-see approach pay off? Is there still time to turn the ship around? Are physical buyers vastly overestimating their power and positioning? There's much more to discuss surrounding the worst period of PR for the PlayStation brand since 2011. Other news this week includes furor over language in the European PSN's terms of service, drama surrounding Marvel Tokon's release on Steam, significant layoffs at Xbox that deeply affect PlayStation-aligned developers like id and Obsidian, and more. Then: Listener inquiries! Is it weird that Sony executives sold more than $10 million in stock after their infamous physical games announcement? What's going on with EA's insane monetization policies in College Football 27? Why couldn't Bluepoint spin-out from Sony like Microsoft is allowing some of its teams to do? Does Dustin have similarly arcane powers as Brad, just pointed in the opposite direction? Timestamps: Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement. 0:00 - Intro22:12 - Yet another Sacred baby24:04 - The Blue Reaper32:32 - Enough of the Euroslander34:18 - Wet wipes are a game changer39:07 - Infamous 2 UGC servers shutting down42:05 - Christopher Barrett settled his lawsuit with Bungie and Sony55:04 - Sony won't reverse course on physical media1:06:22 - Sony starts repurposing its factories2:24:40 - European fans freak out about account deletion2:29:22 - Marvel Tokon on PC won't launch in 132 countries2:34:41 - Microsoft guts id Software3:10:33 - Obsidian returns to Fallout3:25:55 - Undead Labs spins-out from Xbox3:32:42 - IO Interactive reclaims its cancelled Xbox second party game3:34:45 - June 2026's top downloads on PSN3:35:50 - What We're Playing (GTA V, GTA SA, Mercenaries 2, PURE)3:51:27 - Microsoft is good while Sony is evil?3:56:26 - What's stopping Bluepoint from staying together?4:00:53 - Sony CEO sells 50% of his stock?4:06:45 - Crash Team Racing tips and tricks4:09:37 - EA Sports College Football 27 uproar4:17:39 - Bethesda's lay-off memorial Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us Fan MailIn this edition of the Subie Scoop I talk about getting laid off 9 months ago to the day, and about getting an offer for a new full time job.

How I went from $40K in debt to making $20,000/month filming videos on my iPhone — with zero creative experience and no following.✅ Join my free live masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Podcast

Most creators think the only way to land brand deals is by constantly pitching.While pitching is essential, there's another strategy that many creators overlook: making brands come to YOU.In this episode, Nina from Sidewalker Daily shares practical strategies to increase your visibility, become more discoverable, and position yourself as the creator brands already want to hire.From optimizing your content for search to creating "brand-bait" content, improving your creator profile, building industry relationships, and using LinkedIn strategically, you'll learn how to attract more inbound brand partnership opportunities while continuing your outreach efforts.If you're an influencer, UGC creator, content creator, or entrepreneur looking to land more paid brand collaborations, negotiate from a stronger position, and grow your creator business, this episode is packed with actionable advice you can implement today.

https://www.gethookd.ai/learn/8-effective-ugc-facebook-ad-examples-to-try-in-2026/Discover why user-generated content Facebook ads are crushing studio-produced creatives in 2026. We reveal eight high-converting UGC formats—from raw unboxings to partnership ads—and the psychological triggers that make them stop the scroll and drive conversions. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Want to build a seven-figure brand the way Elina did? Get the free $100K/month playbook and a quick diagnostic that shows you exactly which step to focus on next: https://capitalism.com/100K Elina got laid off from her tech job, read 12 Months to $1 Million, and decided to bet on herself before she had any proof it would work. Eighteen months later she'd built Dood Woof, an all-natural detangler brand for doodle owners, into a seven-figure business by following our eight-step framework almost exactly.  In this conversation we break down how she went from a $10,000 launch to 100 sales a day, why the community she built became her most valuable asset, and how she survived the day she thought she'd have to shut everything down. Links mentioned in the podcast:  ► Free $100K/month playbook, plus a quick diagnostic tool: https://capitalism.com/100K  ► Get on the waitlist for our next audience-building workshop: https://capitalism.com/bootcamp (0:00) Why Elina became one of our shining $1M success stories, and why it wasn't a clean ride (1:40) Laid off from tech, and the book that started it (4:00) The hardest part: betting on herself before any proof existed (6:00) How the 1% community carried her through the no-traction months (8:00) Down to one month's rent, six months building the audience before launch (9:30) Why a small, engaged audience de-risks your first launch (10:30) Choosing the product: doodle owners and ChatGPT prompt behind the detangler spray (12:30) Project-managing the launch, and the buyers who paid just to support her (15:00) First launch: $5K week one to $50K/month by month four (16:30) What $10K a month really felt like: relief, not celebration (19:00) The flywheel: turning reviews into content into sales (step 6) (21:30) First reviews, leaky bottles, and the customer with cancer (24:00) The Facebook group that produced 50-cent email leads (26:30) TikTok Shop, UGC, and paid traffic to Amazon (27:30) "When can I pay myself?": inventory financing and premium pricing (29:30) Her first 100-sale day, and the truth about market size (34:00) 13 months to $1M, and a $2M/year business (37:00) The community as the real asset, and the plan to acquire other brands (42:00) "On paper, you're a millionaire": cash flow vs. enterprise value (45:00) The dark day: groomer backlash, and how the community saved the brand (48:00) Why every wall she hit turned into growth on the other side (49:00) After the launch: building the bridge to 25 sales a day (50:00) Maximizing the value of a single customer (53:00) Why you never stop the grindy things (the Chewy lesson) (55:00) The campfire moment: a seat at the table (58:00) The two 2025 goals that both came true (reality show + this podcast) (59:00) Her advice to the scared version of herself two years ago DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

In this episode, I'm pulling back the curtain on everything that happened in June - from exactly how much I earned to how many brands I pitched, what actually landed, what completely fell apart, and the biggest lesson I've learned so far: if you don't ask, the answer is always no. I break down my real numbers, including the paid brand deals I signed, gifted partnerships, and the hundreds of pitches and follow-up emails that happened behind the scenes. You'll also hear about a collaboration that unexpectedly fell through, the daily system I've been using to stay consistent, and why persistence has been far more valuable than talent or luck! If you're thinking about becoming a content creator, building a UGC business, reinventing your career after 40, or simply need the push to bet on yourself, I hope this episode reminds you that reinvention isn't about having everything figured out. It's about taking the next bold step before you feel ready. #ContentCreator #UGC #WomenOver40   Key Takeaways: 01:31 The "Just Ask" Mindset That Changed Everything 03:28 How I Made Money This Month 05:41 The Truth About Gifted Brand Deals 09:50 My Pitching Numbers (The Real Receipts) 13:07 The UGC Apps I'm Using Right Now 15:31 Why I Only Pitch Brands I Actually Love 18:20 The Brand Deal That Fell Through 20:25 My Simple Daily Pitching Routine 23:16 This Week's Homie Hookup  24:46 My Current Delulu Goals  29:44 Your Growth Assignment This Week 30:47 Final Thoughts & Newsletter Update   Links mentioned: Ready to feel like yourself again? Visit Ivologist and use code DIANE50 for 50% off! https://ivologist.com/ Didn't catch the previous Delulu Maxxing episodes? Listen here:  Episode #1 - https://bossbitchradio.libsyn.com/delulu-maxxing-i-burned-down-a-19-year-career-retired-the-fitness-girl-and-stopped-waiting-to-feel-ready Episode #2 - https://bossbitchradio.libsyn.com/i-made-almost-4k-in-15-days-on-purpose-this-time Want more? Join the newsletter! Behind the scenes of the pivot, brand partnerships, real life in progress, and the things I'd only tell you in a DM: https://www.bossbitchradio.com/newsletter   Connect with Diane: Website: https://www.bossbitchradio.com/  Come find me on Instagram and reply to my Stories. I actually read everything and your opinion literally shapes the brand work I do:  https://www.instagram.com/thebossbitchdiane/  YouTube: https://www.youtube.com/@dianeflores_ifbb_pro  Are you a brand looking to work with me? I create content for brands I actually use and love. With 19 years of marketing and sales experience and an audience of women over 40 who are done being ignored by the brands that should be speaking to them. View my portfolio and let's talk: https://buffbunny.my.canva.site/diane-flores-ugc-portfolio  Freebies: Fit Girl Gift Guide: https://www.bossbitchradio.com/fit-girl-gift-guide  My Favorite Supplements: https://www.bossbitchradio.com/myfavoritesupplements  Protein Snack List: https://www.bossbitchradio.com/protein-snack-guide  Lower Body Blueprint: https://www.bossbitchradio.com/lower-body-blueprint  Full Body Training Program: https://www.bossbitchradio.com/full-body-gym-program 

I spent seven years in network marketing chasing $10K/month. Seven years of "just work harder," late nights, and broken promises. I hit it once, one single month. Then I discovered UGC, and everything changed in 11 months.

Join my free UGC masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Podcast♠️ Got questions?DM me on Instagram:@sydneymohniOn this channel we talk about:

Everyone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think.In this episode, Nina shares the six types of creators consistently landing paid brand deals today. From results-driven creators and platform specialists to consistent pitchers and systems builders, you'll learn the habits and strategies that separate creators who consistently monetize from those who stay stuck waiting for opportunities.If you're serious about growing your creator business, landing sponsorships, and building a sustainable income, this is the mindset shift you need.

This week on the New Music Business podcast, Ari sits down with Nicole Abea, Director of Influencer & UGC Promotions at Hopeless Records.Over the last decade, Nicole has helped evolve Hopeless Records' marketing strategy from traditional social media campaigns to modern influencer marketing, user-generated content (UGC), and TikTok-driven discovery. Starting as an intern and rising to lead influencer and UGC promotions, Nicole has worked with artists including Scene Queen, THXSoMCH, Neck Deep, Melrose Avenue, Autumn Kings, and more.Nicole pulls back the curtain on how music marketing actually works in 2026. They discuss influencer campaigns, fan accounts, micro-budget marketing strategies, TikTok trends, BookTok, DSP pitching, and how artists can build communities that translate into real fandom.Follow Nicole Abea:https://www.instagram.com/nicolethedesigner/https://www.instagram.com/hopelessrecords/Check out Ari's Take:https://aristake.com03:57 Nicole Abea on Influencer & UGC Marketing at Hopeless Records08:44 The Reality of TikTok Seeding, Fan Accounts & Music Promotion15:20 How to Market a Song with a $2,000 Budget18:25 BookTok, Online Communities & Finding Your Audience23:29 What Spotify and DSPs Want from Artists26:26 Why Record Labels Are Signing Influencers33:21 Scene Over Genre: How Modern Fandom Has Changed42:41 How All Time Low's “Dear Maria, Count Me In” Went Viral Again45:22 Rage Bait, Algorithms & The Future of Music Marketing51:00 Closing ThoughtsEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Creativ Rise Podcast, Joey and Christy break down how to go from $500 day rates to $10K-$15K months as a photographer, filmmaker, content creator, UGC creator, or social media manager. After booking $14,000 across two projects in just 14 days, they're sharing the 4 specific shifts that took their pricing, and their clients' trust, to a completely different level.Most creative entrepreneurs think bigger budgets come down to having a better portfolio. They don't. Good work is the baseline now. Clients pay premium prices for trust, certainty, and results, not pretty photos or video. If you're still positioning yourself as the hired hand with a camera instead of the strategist running the project, you're leaving thousands of dollars on the table every time you book a job.Here's what they cover:How to stop showing up as "the shooter" and start running the day like a producer your client can fully trustHow to shoot for the client's actual business outcome instead of your own portfolioWhy selling certainty beats selling your time, and how to price around deliverables instead of hoursHow to position your work as a return on investment instead of a "nice to have"Whether you're a wedding photographer, brand photographer, videographer, content creator, or social media manager, these are the same pricing and positioning shifts that helped Creativ Rise Mastermind members like Nick, Adam & Clara, and Luel land $15K-$25K months this year.Make these 4 shifts and you stop competing for $500 gigs with every other photographer and filmmaker in your market, and start getting hired, and paid, like the strategist you already are.P.S. If you want our help installing these exact shifts in your creative business, open enrollment for the Creativ Rise Mastermind opens August 26. Get on the waitlist at www.creativrise.com now and we'll send you our free Sales Call Formula course just for signing up.FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryformLISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativriseFOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

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Send us Fan MailUGC content is beating traditional ads because people trust real product videos more than polished commercials.This video breaks down why people hate being sold to, why micro influencers feel more believable, and why one simple TikTok product video hit over 15,000 sales while a salesy video only reached 245. The difference is not the product. It is how the product is shown.Get help from My Amazon Guy to grow your Amazon sales. https://bit.ly/4jMZtxu#UGCContent #AmazonSellers #TikTokShop #SocialMediaMarketing #AmazonMarketingWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why UGC outperforms traditional commercials00:21 - The psychology of why people hate being "sold to"00:41 - The power of micro-influencers and authenticity01:09 - Analyzing successful UGC examples on TikTok01:49 - Why pushy product content often fails02:08 - Comparing sales: 245 vs. 15,000+ units02:33 - The future shift in creative marketing strategy-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

JT Sarafa is the Founder and CEO of JTS Growth and a co-owner of PopDaddy Snacks. Hire JTS Growth at http://jtsgrowth.com/ and visit PopDaddy at https://popdaddysnacks.com/.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comMORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.REFUNNELTrack every UGC post, secure usage rights, and unlock 1-click whitelisting so you can run partnership ads in seconds at https://refunnel.com/.

The internet has entered a terrifying new era where reality itself has become a marketplace. Adam Aleksic (Etymology Nerd) & Aidan Walker join me to break it all down. SUPPORT MY WORK: Buy a paid subscription to my newsletter at ⁠usermag.co⁠         Support my work on Patreon: ⁠http://patreon.com/taylorlorenz⁠   Pump Fun GO is a new service that lets anyone pay anyone to do anything, and the results are terrifying. From paying people in poor countries $13 to get forehead tattoos to offering $95 for degrading acts, the platform has become a marketplace for human exploitation disguised as "meme coin marketing."From meme coins and viral stunts to political influence campaigns, prediction markets, and user-generated marketing, this episode explores how financial incentives are reshaping online culture and even the offline world.Joining me are Adam Aleksic (Etymology Nerd) and meme researcher Aidan Walker to unpack why platforms like Pump Fun, Polymarket, and the rise of the "bounty economy" could fundamentally change how the internet works.Topics covered:How Pump Fun Go is literally recreating Black Mirror episodes in real lifeThe terrifying rise of the "bounty economy" and what it means for societyWhy people in developing countries are being targeted for these stuntsThe connection between prediction markets, UGC marketing, and political manipulationWhat happens when EVERYTHING becomes a marketing stunt (and why that's breaking trust online)The psychology behind why people participate in these challengesHow this platform is warping our physical reality and making us question everythingPump Fun Go explainedMeme coin marketingBlack Mirror becoming realityThe new attention economyPolymarket and prediction marketsUser-generated advertisingPolitical influence onlineWhy everything feels fakeThe future of social mediaThe internet's next evolution

Épisode 1496 : Depuis quelques jours, on assiste à un raz de marée d'annonce des plateformes publicitaires. Meta, Snapchat, Tiktok: tout le monde s'y met. Mais pourquoi un tel empressement, et pour nous dire quoi ? Meta propose désormais un outil de création de pub en 100% générée par IAMeta a récemment annoncé que depuis 2022, chaque dollar investi par un annonceur sur la plateforme génère en moyenne 4,13 dollars de revenus, soit une hausse de 25 % depuis 2022.une hausse qu'elle attribue principalement aux améliorations apportées à la diffusion des publicités grâce à l'intelligence artificielle. Meta permet désormais de créer des ads 100% génère par IA. Tu télécharges jusqu'à 10 images et vidéos dans un seul ensemble de publicité. L'IA de Meta assemble et diffuse automatiquement différentes versions de la créa en fonction des formats les plus susceptibles de performer.Le récit officiel : Les pubs IA performent mieux, faites-nous confiance !Les plateformes construisent une narration très claire : si tu veux de la performance, il faut laisser l'IA prendre le volant.Meta explique que plus tu fournis d'assets différents dans une seule pub (jusqu'à 10 images/vidéos, formats variés), plus leur système IA a d'options pour optimiser la diffusion et améliorer les résultats.Avant Meta vendait un inventaire. Un espace d'affichage pour nos pubs.Aujourd'hui la promesse est différente : laissez faire notre IA elle rapportera plus que vos idées à vous.-Avec son IA, Tiktok génère vos pubs vidéos de façon automatiséeTikTok lance une nouvelle suite d'outils IA appelée « Symphony » pour aider les marques à concevoir des campagnes vidéo.L'IA analyse ce qui performe actuellement sur TikTok et propose des vidéos similaires. Depuis ces exemples, les marketers peuvent cliquer sur « Create your own » pour générer des ads proches des meilleures créas du moment.Dans son Communiqué de presse, Tiktok donne un exemple. Par exemple je vais pouvoir prompter l'outil IA de Tiktok et lui demander de me générer un pub vidéo pour un canapé pour chien vert. Le générateur va répmlqieur un format tendance sur la plateforme avec unboxing, chien mignon qui découvre le canapé façon UGC. Il va me générer- tout ça sans qu'à aucun moment je ne lui donne de photo ou de vidéo de mon produit.-Mêmes annonces du côté de SnapchatSnapchat annonce ajouter une série d'outils IA pour simplifier la création et l'optimisation des campagnes pubs, avec un assistant conversationnel.Ca c'est sympa. Mieux, Snapchat introduit des outils de création IA :Snap propose du smart upscale, de la génération vidéo à partir d'images, du changement de fond automatique pour adapter tes visuels aux formats verticaux.-Comment on t'amène à abandonner la créa “fait maison”Le truc captivant, c'est le glissement progressif :Petit à petit, la plateforme ne t'aide plus à faire de la pub, elle fait la pub à ta place.Et en plus, elle t'explique que c'est mieux comme ça.-Pourquoi elles ont intérêt à ce que tu crois à cette histoirePlus les pubs sont “faciles” à produire (grâce à l'IA), plus tu lances de campagnes, plus tu testes de variantes, plus tu dépenses.Les plateformes ont un intérêt direct à ce que tu crois que leur usine à pubs IA fait mieux que ton contenu artisanal, parce que ça justifie d'y mettre toujours plus de budget.…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

This week, we're doing a deep dive into how marketing companies are poisoning AI search results by manipulating Reddit. You may remember when Google's AI search results first launched, it recommended that people put glue on their pizza. Well that happened because it scraped a 10 year old Reddit comment. We've learned over the last year or so that this sort of thing can be done on purpose, and brands are taking advantage of it. There's been the rise of AEO or GEO, which stands for AI Engine Optimization or Generative Engine Optimization. Basically this is trying to get mentions of your brand into web content that's likely to be scraped by AI tools. It's the new version of SEO and lots of marketers and companies are trying to do it. The most reliable, easiest way to do this appears to be by putting brand mentions onto Reddit. Reddit's volunteer mods have noticed an increase in bot accounts and entire sequencing efforts—where a post and its comments are all basically done as a stealth ad—intended to boost brands. I wrote an article about this a few weeks ago, about r/biohackers banning mentions of peptides, which were a popular promoted class of product. After we wrote that article, researchers from Cornell University reached out to me about a new study they had just done. The research is called “Deep-research agents can be poisoned via user-generated content,” which provides a mechanism for the ways reddit, wikipedia, and other sites that allow users to post are being attacked by brands doing AEO: "We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently," the study says. We spoke to two of the researchers, Hal Triedman and Tingwei Zhang, about this problem and what, if anything can be done about it. Deep-Research Agents Can Be Poisoned via User-Generated Content: https://arxiv.org/abs/2605.24245 Youtube Version: https://youtu.be/2uG8ohZHOD8 Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailNoam Aizenberg explains how inventors can find major opportunities inside markets that initially appear too small.

Join our mastermind community: https://www.skool.com/apparel-success-mastermindTry the best Ai design platform: https://www.design.com/rob88AI video generators are getting insanely realistic, and in this video I show how clothing brand owners can use tools like Kling AI, Seedance, Google Veo, Sora, Runway, Adobe Firefly, Poyo.ai, Higgsfield AI, ChatGPT, ElevenLabs, CapCut, and Premiere Pro to create realistic ads, TikTok videos, Instagram Reels, product videos, and social media content without spending thousands on photoshoots, models, or videographers.I tested the biggest AI video tools to see which ones worked best for clothing brands using real product reference images. I break down why Google Veo, Sora, and Runway struggled, why Kling AI created some of the most realistic results, and why Seedance 2.0 might be one of the best AI video generators for accurate clothing brand content, fabric, logos, product details, and lifestyle scenes.If you run a streetwear brand, gymwear brand, hoodie brand, outdoor brand, or apparel business, this video shows how AI can help you create better ads, Meta ads, TikTok ads, Instagram content, UGC-style videos, and product marketing faster than ever.

The Lad Collective has shipped roughly 15,000 ads in four years. Around 10 of those have been unicorns. Mark Broadhead, Head of Creative and Growth, runs the Meta engine behind one of Australia's fastest-growing bedding brands, now 200,000 customers deep and expanding into North America.Mark joined as the founders' first employee, moving from his own vintage clothing business into the warehouse in Logan that The Lad Collective was running out of at the time. Four years later, he sits across creative, paid media and the brand's creative testing system. He's also one of the few people in ecommerce posting honest thinking on Meta account structures and AI in production on LinkedIn, which is what made him a must-have guest on the show.This episode picks up from The Lad Collective Story with founders Bill and Ed Ovenden in episode 160. Today, we're discussing:Why Mark doesn't study other bedding brands for inspiration [11:50]The Unicorn Rule: 15,000 ads, 10 hits [27:3]How The Lad Collective uses content pillars to scale one idea across many formats [36:20]205 live ads, 260 campaigns, and the move toward 1,000 live creatives [18:08]The customer-driven UGC pipeline that feeds itself [40:39]The role of AI in ad production with Higgsfield and Kive [46:46]The Robert Irwin partnership and what it means for the US push [44:48]Working with Shelley Craft and how big partnerships balance the lo-fi brand [42:30]Why Mark will put almost any piece of content into the ad account [41:18]Read the full Showpo case study from our partners at Convert Digital → convertdigital.com.au/showpocasestudyUse the code from our partners →

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My co-host Ken Suzan and I are welcoming you the episode 176 of the IP Fridays Podcast. Today's interview guest is returning guest Franklin Graves, who is a senior counsel at Linkedin and teaching IP law at Emerson College. With my co-host Ken Suzan he is discussing how the law for creators has dramatically changed in the past years. Franklin Graves is expressing his personal views and not the views of Linkedin or Microsoft. He is talking about the paper “Upload Complete” before he joined Linkedin. Bio: https://www.linkedin.com/in/franklingraves/ Paper: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5271442 Website: https://creatoreconomylaw.com/ But before we jump into this interview, I have news for you! Richard Meade, a judge on the UK High Court and one of the most prominent figures in European patent law, was appointed Lord Justice of Appeal at the British Court of Appeal on June 12, 2026. Meade played a key role in numerous landmark British patent decisions, particularly in the area of standard-essential patents (SEPs) and FRAND licenses. In Insulet Corp. v. EOFlow Co., No. 2025-1807, the U.S. Court of Appeals for the Federal Circuit completely overturned the original $452 million judgment (which had already been reduced by the District Court to $59.4 million) in favor of Insulet. In its decision of June 2, 2026, in the case of Fujifilm v. Kodak, the UPC Board of Appeal provided comprehensive clarifications regarding so-called “long-arm jurisdiction”—that is, the question of whether the UPC can also rule on national patent claims outside the UPC territory (such as in the United Kingdom). In 14 guiding principles, the judges established specific procedural rules for various categories of cases. There is no automatic UPC jurisdiction over national patent claims outside the UPC territory. The Munich Regional Court has issued an arrest warrant against the managing director of Polytech Health & Aesthetics GmbH because he is alleged to have continued to exploit the Brazilian company Silimed's patent for breast implants despite a preliminary injunction. A number of IT and automotive industry associations—which are among the most frequent users of Inter Partes Reviews (IPR) at the U.S. Patent and Trademark Office—have filed an amicus brief with the Supreme Court, urging the Court to grant Google's certiorari petition. An attorney for a Las Vegas performer has asked a California federal judge to temporarily prohibit Taylor Swift from using “The Life of a Showgirl” as a trademark while the trademark lawsuit is pending. Swift's attorney called the lawsuit baseless. And now let's hear Ken discuss creator law with Franklin! AI, Platform Law, and the Creator Economy: What Businesses Need to Know Now Franklin Graves has spent his entire career watching digital content move through systems that most people never see. He started in marketing at a major music label right out of law school, then represented individual creators on YouTube in a pro bono capacity, then moved to the platform side at Eventbrite, and today works as Senior Product Counsel at LinkedIn, where he focuses on AI, data, and the regulatory questions that come with both. His recently published law review article, Upload Complete: An Introduction to Creator Economy Law, is the first academic paper to address the creator economy as a distinct legal field. In a recent episode of the IP Fridays podcast, he spoke with host Kenneth Suzan about responsible AI development, platform regulation, and what it actually means to own your audience in a world where the rules keep changing overnight. From Content Creator to Platform Lawyer The through-line in Graves’ career is a genuine understanding of how content moves from an idea in someone’s head to an audience on a screen. That experience, he argues, is precisely what in-house counsel needs right now. Lawyers working on AI and product development cannot afford to sit at a distance from the technology they are advising on. They need to use the tools, experience them as a creator or end user would, and understand the nuances of how a product actually operates before it reaches the public. Understanding the product first is the precondition for everything else. That philosophy translates directly into how he approaches responsible AI implementation. The landscape of AI standards is crowded: NIST frameworks, the EU AI Act, sector-specific guidance, and a growing body of industry-adopted best practices. The challenge for in-house counsel is not knowing that these standards exist. It is making them actionable for the engineering and product teams they support. Abstract principles need to become concrete controls and workflows. Graves offers one practical shortcut: most companies already have open source software review processes that involve the right stakeholders, the right sign-off levels, and the right security checks. Layering the specifics of generative AI or large language models onto those existing processes is far more efficient than building something new from scratch. A Fragmented Regulatory World The geopolitical dimension of AI regulation is something Graves thinks about constantly in his role at LinkedIn. The EU AI Act, shifting US executive orders, and country-specific approaches to data privacy have created a regulatory environment that can change the rules of the game without warning. His analogy is instructive: creators have long understood what it means to build a community on a platform they do not own. An algorithm change, a policy update, or a government ban can wipe out years of audience-building overnight. Businesses deploying AI tools globally now face a structurally similar problem. The response, for creators and for platforms alike, is to build resilience rather than rely on stability that may not last. TikTok is the clearest recent example. When the platform faced the prospect of being shut down in the United States on national security grounds, it triggered a broader conversation about platform dependence that had been building for years. Creators who had invested their entire business in one platform suddenly confronted the possibility that their audience could simply disappear. The lesson is not that platforms are bad. It is that concentration of any kind, whether it is your audience, your data pipeline, or your regulatory compliance strategy, creates fragility. What Is a Creator, Legally Speaking? One of the central contributions of Graves’ law review article is definitional. The terminology matters more than it might seem. When courts and regulators talk about creators without a shared understanding of what that word means, the resulting legal analysis tends to miss the mark. Graves draws a distinction between users who post content, creators who post with the intent to build an audience and eventually monetize it, and influencers, a subset of creators who are actively running a small business through their content. The difference is intent. A parent posting family photos on Facebook is a user. Someone building a subscription community around their professional expertise is running a business, and the legal framework that applies to them should reflect that. That distinction matters practically when it comes to liability. As more creators build their own platforms, whether through custom membership sites, open source tools like Ghost, or federated social networks, they take on obligations that previously fell to large platforms: content moderation policies, privacy notices, terms of service, and compliance with data regulations across multiple jurisdictions. A creator in Tennessee running a membership platform with subscribers in Germany is operating a global business, whether they think of themselves that way or not. Protecting Children Online: A Question Without a Clean Answer The tension between age verification and privacy is one of the more difficult problems in platform law right now. Australia, several European countries, and a growing number of US states have introduced or passed minimum age requirements for social media accounts. The technical challenge is real: verifying age online requires collecting identifying information, and collecting identifying information creates privacy risk, particularly for the young people the laws are designed to protect. Who should bear the responsibility for that verification is also unresolved. Is it the platform? The app store? The mobile operating system? Graves does not pretend there is a clean answer, but he points to the mobile layer as an underexplored option. The Apple App Store and Google Play Store already have significant leverage over which apps reach users on their devices. Whether that leverage should extend to age verification is a question that deserves more attention than it currently receives. The Right of Publicity in the Age of AI Voice cloning, digital replicas, and AI-generated synthetic media have pushed the right of publicity into territory that traditional IP law was not designed to cover. Trademark law, copyright law, and existing publicity rights each capture part of the problem but none of them covers it completely. The result, as Graves describes it, is a period of experimentation: lawyers filing trademarks on vocal sounds and phrases, states updating their publicity statutes to explicitly mention artificial intelligence, and entertainment unions negotiating over who controls a performance and any AI-generated iterations of it. Tennessee’s Elvis Act is a concrete example of the legislative response: the state updated its right of publicity law to include voice and to reference AI directly. Similar efforts are underway elsewhere. The underlying challenge is calibrating protection so that it gives creators and performers meaningful control over their likeness and voice without foreclosing the development of generative AI systems that depend on broad rights to process and learn from content. Somewhere between those two interests, a workable legal framework needs to emerge. The brand deal context may be where the issue becomes most immediately practical. When a brand partners with an influencer and the campaign involves generative AI in any form, the contract needs to address control explicitly. Who has final approval over how the influencer’s likeness or voice is used in AI-generated deliverables? What happens to those assets after the campaign ends? These are not hypothetical questions. They are contract drafting problems that any brand counsel or creator attorney should be addressing today. What Comes Next Graves is cautious about predictions, but his sense of direction is clear. The regulatory environment will continue to fragment before it converges. The right of publicity will be updated, imperfectly, in more jurisdictions. Creators will continue to move toward owning more of their infrastructure. And the lawyers who do this work best will be the ones who understand the technology well enough to translate it into practical, defensible decisions for the people they advise. Full Transcript: Ken Suzan: Thank you, Rolf. Our returning guest today is Franklin Graves. Franklin is the founder and editor of Creator Economy Law, a website and newsletter that educates creator economy professionals on the intersection of law and policy with the world of creators, brands, and platforms. Franklin also published the first law review article focused on the creator economy, Upload Complete, an introduction to creator economy law. He regularly appears across news and media outlets as a commentator and contributor with a focus on educating creators and raising awareness of all legal aspects of the creator economy. Franklin is based in Nashville, Tennessee. Ken Suzan: Franklin was invited to participate as one of the creators and creator economy professionals in the first ever White House creator economy conference. Franklin works full time as a product counsel at LinkedIn Corporation. As a member of the product and data team, he focuses on emerging issues in AI and data. Franklin previously held roles on the technology law group at HCA Healthcare, the commercial legal team at Eventbrite, and the business and legal affairs team at Naxos Music Group. Welcome back Franklin to the IP Fridays podcast. Franklin Graves: Thank you so much for having me. It is exciting to be back and reflecting over the last decade since I last joined and also the paper that I wrote that dives into this in more detail. So I really appreciate it. And yes, full disclosure, I currently work for LinkedIn, which is a subsidiary of Microsoft. I’m here in my personal capacity to talk about this, the paper I wrote before joining LinkedIn and all of that. So thank you so much for having me back. Ken Suzan: Excellent. So Franklin, since your last appearance on IP Fridays in 2017, your career has evolved significantly. You are now senior product counsel at LinkedIn focusing on AI and data. How has working inside a major tech platform changed your perspective on the legal frameworks governing digital content compared to when you were viewing it purely from the creator side? Franklin Graves: I appreciate that question because when I wrote the article, I did not work for LinkedIn. And I had been coming from a history in my career where I, right out of law school, worked for a record label like we talked about almost 10 years ago. And I was on the content creation side. I’ve represented a major distributor of classical music digitally at the time. And that was my first exposure to understanding how content was taken from the initial inception stage from creators and routed through all the various digital platforms that were at the time still evolving and even arguably still today continue to evolve. The early days of YouTube Music launching and then Apple Music launching, and then going through all the phases of high-res audio and everything that came after that. So that was an interesting perspective to start my career with. And then I went to Eventbrite, which is a ticketing platform, but was also focused on elevating event creators. They kind of took on that moniker of “Hey, we are event creators that we support.” And that was arguably my first exposure to the platform side, the tech platform side of it, because Eventbrite is a platform. And so then I evolved from there in my personal capacity, in a pro bono capacity representing individual creators across the YouTube space. And that’s what we talked about a little bit back when I first came on the podcast. Franklin Graves: Over the last decade, it’s been a chance to grow my own understanding of the creator economy. The terminology “creator economy” came around. And then now on the other side of it, having written the article and all that, and now being fully in-house at LinkedIn, I truly am experiencing a social media platform. LinkedIn is of course arguably way more than just the platform itself. There are so many different avenues to it, but it is a chance for me to understand what it is like working for a company that is operating the platform that people are distributing content on. There’s a user journey to content and all of that. So it’s definitely enhanced and given me a different perspective from a major tech platform side. And part of my role at LinkedIn is really heavily focused on understanding regulation and how that from an AI and data perspective impacts the company. And so I’ve been really leveling up my game over the last year and a half that I’ve been here, understanding mostly EU regulations, but also US regulations that are still in their infancy when it comes to AI. But really when it comes to privacy and data, those are pretty well established across the board. It’s been kind of a combination of what I learned at Eventbrite, because I went to Eventbrite when GDPR was going into effect. And so that was an eyes-wide-open moment of getting in the weeds with negotiating data processing agreements, understanding data transfers and cross-border data transfers and the like. So it’s been kind of an evolution as the laws and regulations have evolved. So has my career, so has my own understanding, so have the platforms’ responses to those laws and regulations. And I’m sure that probably resonates with a lot of your listeners who have also been growing their practice and their understanding as the laws and regulations in this realm have been evolving too. Ken Suzan: Yes, indeed. Now let’s switch gears and talk about AI. You advise on AI and data daily. As platforms integrate generative AI tools into their tech stacks, what are the most critical best practices in-house counsel should be adopting right now to embed responsible AI principles into product development? Franklin Graves: So as an attorney, one of my key roles is to understand the technology. Even representing creators and working for creator platforms, that’s something I’m constantly trying to do: put myself in the shoes of being a creator. And I think I talked about this last time I was on, but I come from a background where I was working for a major label doing marketing, video editing, social media work. And I was creating content. I understood the whole life cycle from the inception point of an idea to execution and then to the final delivery and distribution of that content to an audience within a major music label. And so part of that is the same thing that I think attorneys, especially in-house, should be doing: using the tools that the product and engineering teams are either developing in-house or partnering with third parties to develop, or a combination of the two. Using them, understanding them, using them as a creator would, using them as an end user or a client or customer would. And making sure that if you understand the product and understand the nuances of how it operates, and being a part of the iterations of that internally before it fully ramps, that really gives you a chance to understand: okay, we have a lot of responsible AI principles and standards and protocols that are in existence right now, whether it’s NIST, whether it’s based on the EU AI Act or anything and everything in between. It’s understanding how to apply those and bring those into a product and an engineering environment in a way that is practical and actionable for the people that you’re supporting, the stakeholders you’re supporting. So I think one of the critical best practices is, number one, understand the product or features that you’re supporting. Franklin Graves: And then understand how you as an attorney can use your expertise and understanding of responsible AI practices, whether it’s a regulatory standard or an industry-adopted standard or a hybrid of the two, to leverage those and implement those, break those down and make them into actionable controls and processes and flows that work within your existing infrastructure. That’s a lot of high-level talk, but that’s the general idea. One concrete example we talk about frequently is with open source AI. If you’re working with a product team or an engineering team that is taking an off-the-shelf open source model and bringing that in-house, a lot of times companies have pre-existing open source processes that cover the use of open source software or code. Piggyback on that. That’s the easiest quick win for attorneys: leveraging your existing open source processes to just build on top of that the AI flavor and layering. It’s not very much that you have to do, but the underlying process of the key stakeholders that need to be involved in the review, whether it’s security, whether it’s executive sign-off if it gets to that point, even export control considerations should already be part of your existing open source software process. So layering in on those existing processes the specifics of generative AI or large language models that you’re trying to bring in is a great way to put this into practice. Ken Suzan: Now looking at the geopolitical landscape that we currently have, we have the EU AI Act setting strict standards and shifting US executive orders. How should platforms and brands prepare for this fragmented regulatory environment when deploying AI tools to a global user base? Franklin Graves: It’s a great question. It’s something that is still evolving, I think is fair to say. I would equate it, as I do in the paper that I wrote, to how creators and arguably brands don’t own the platforms that they’re building their communities on. That spawned this concept of de-platforming or going into building your own platform, a decentralized platform of sorts, and owning your community. That gives you that control and takes away the level of instability that can come for creators trying to build a business on a platform they don’t own, they don’t control when certain updates happen, when algorithms change, when tools and functionalities either become available or go away completely. So it’s very similar to what we’ve been experiencing in a regulatory environment where we have geopolitical complexities, for lack of a better term, that can overnight seemingly disrupt the way in which a platform or even a multinational brand is able to connect and reach an audience or continue to leverage the user base that they’ve built. I think TikTok is a great example of that, where it became a national security concern and suddenly it was facing an executive order that required it to be effectively disabled in the US or completely owned and operated by a US entity. All the mechanics and technicalities of whether it’s actually possible and still have a global platform with a global user base is a whole different discussion. But that’s an example of very similar considerations that are now not just a discussion point at the creator level or the individual brand level, but also in a much broader context at a platform level as well. Ken Suzan: Franklin, let’s now shift gears and talk about your article. In your recently published journal article, Upload Complete, which we will have linked in our show notes, you advocate for a shift in terminology from internet creator law, a term used during our first podcast almost a decade ago, to creator economy law. Why is this distinction important and how does it change the way legal practitioners should view the ecosystem of creators, brands, and platforms? Franklin Graves: Oh yes, this is part of the reason why I wanted to write the article: to lay this foundation of understanding. Because at the time I’d written the article, the term creator economy and creator had really not appeared but for maybe once in an actual court decision. And it was kind of focused on influencers and this concept, and it was just not getting it right. And so it was also, as you mentioned, when we first spoke I was even using the term internet creators. And I think that was something that was common at the time. The “internet” portion as a qualifier has since dropped off. And now for purposes of the creator economy, the term creators refers to individuals, it can be small businesses, which is what we’ve seen from a regulatory standpoint, how these small businesses are being impacted by regulations. But essentially creators in the article I pin in the context of intent. What is the intent behind the person or the small business that is posting content, trying to build a community and form a community in a virtual environment? And then that can even spill over into real physical world environments. And so the intent is kind of what I look at. Franklin Graves: And I have a chart in the article that has a diagram showcasing the overlap of what I refer to as “users generating content.” It’s a play on the concept of user-generated content, UGC. Users generating content is that large bucket of anyone posting on a platform of some kind. And within that large bucket, that large circle, are smaller subsets. You have creators, you have brands. Those are really the two buckets you can put people into. Otherwise it’s like your grandmother or your parents posting content on Facebook or Instagram, and those are everyday users of a platform. The distinction to get into that subcategory of being a creator more so has been analyzing the intent behind the posting. Are you posting content to build an audience, to build a community, to eventually have a chance to monetize the following that you’re bringing in or sell services or something like that? Brands are posting for that reason. Creators are maybe posting for that same reason. But even within the creator category, there’s a subcategory of influencers that are trying to sell something, that are trying to build more than just an awareness of who they are, their influence. They are trying to do brand deals, partnership deals, upsells and all that, and start an actual small business aside from just the content itself that they’re creating. So that’s kind of the distinctions that I make in the paper. And that’s why it’s important to understand and lay that foundation, that anyone can post content online, but the intent, the why behind their posting that content, really does ultimately matter, especially when you’re looking at it from a court case or from a regulatory standpoint. Ken Suzan: Now, Franklin, we’re seeing unprecedented geopolitical activity around platform ownership. For example, the US legislation targeting TikTok and Brazil’s recent temporary ban of X. How do these macro-level battles impact the day-to-day livelihood of creators? And how can they legally and operationally protect themselves? Franklin Graves: So the shift that we’re seeing, and I alluded to this earlier in our conversation, is this concept of Web 3. And that term may or may not be really popular anymore, but that’s essentially what we’re looking at: a shift into a federated, decentralized operation of a platform. So instead of one owner, one company, one entity owning and operating the platform, it’s decentralized. Anyone can start up a server, and it’s interoperable, meaning anyone can plug and play and connect to that larger network. And it creates this unified social network experience. Within each operating node of that network, there can be your own decisions around content moderation, your own decisions around the hosting providers you use, where you’re operating out of, the terms and conditions that apply to that. But the flip side is that instead of creators posting and sharing in a closed environment run and controlled by a singular entity, you’re now experiencing a peer-to-peer type operation where your experience can change based on which server, which node, which user you’re engaging with. You might have content that’s acceptable in one area but not acceptable in another, and maybe it just doesn’t even show up in that other area. Franklin Graves: But from a liability standpoint, as creators start to build their own networks and communities, even outside of a concept like the fediverse, it’s even down to creators building their own communities through online courses, subscription membership-based platforms that they run on their own website. There’s open source software out there, even something called Ghost, where you have memberships. And that is a creator or a small business in the creator economy that is now taking on the obligations that would typically fall upon a platform. They need to take into consideration terms and conditions, privacy policies, legal aspects, and regulatory considerations for running a platform, especially in a global world. So it’s a lot of liability that then shifts over to those small businesses and even brands sometimes that are doing the same thing. Whether it is something as simple or complex as content moderation or all the way up to monetizing an audience, this new world where creators can spin up and run a platform all dovetails back to the concept of creators not feeling like they have control in reaching the audience and the community that they’re building on an individual platform. And so this really became more mainstream conversation with TikTok and the issues around it potentially being shut down in the US. That was kind of the mindset shift and eyes opening for many creators, especially within the influencer subset, of realizing: we need to make sure that we have a way to reach the audience we’ve built if the individual platform that we’ve committed to over the last year or three years or so is no longer available. We need a way to continue that relationship outside of that one platform controlling it. Ken Suzan: Franklin, we have a few minutes left and a number of topics. So I’m going to switch gears and talk about a few issues. First, a major emerging topic in your paper is the evolution of protecting kids online. With state-level age-gating laws like the CAADCA and the recent FTC updates to COPPA, how should platforms navigate the significant tension between strict age verification mandates and the privacy and First Amendment rights of their users? Franklin Graves: Man, that is a whole discussion to unravel. It is a consideration that we’re seeing happen again, going back to the geopolitical nature of everything. Countries like Australia and certain countries in Europe and now even individual states in the US are trying to look at ways, and some of them have already put into place minimum age requirements before you can even sign up for an account with a social media platform. One of the things I’d just highlight quickly here is that one of the tensions is around how you verify someone’s age online and still maintain the ability to be at least pseudonymous. How do you still have a level of privacy, autonomy, and protection when it comes to having to provide something like a driver’s license or have parental consent tied and connected to an account managed by a parent in a situation where maybe it’s not appropriate or not beneficial to the child in that manner? But then maybe there are counterbalancing factors that outweigh that. All of that comes down to the technicalities of how it’s actually implemented and maintaining the sense of openness and freedom that we’ve had on the internet to date. And then the other element there is, since a lot of the internet that we think of today is more so through mobile applications, is it something that the mobile operating system providers and app store providers should be thinking about? So whether that’s the Google Play Store or the Apple App Store, where does that initial age verification need to fall? Is it at the platform level? Is it the app store or mobile device management level or something else? Yeah, there’s a lot to discuss there. And a lot of the issues we’re seeing with how the internet is changing in terms of being able to browse a website without disclosing personal information that might not have been required before is largely stemming from a focus on protecting children online. Ken Suzan: It sounds like, Franklin, we could have another episode covering lots of issues connected with that one topic alone. Franklin Graves: I would absolutely agree with that. There’s a lot going on there. And again, it’s different across the world. And so I know you all have a global listener base. And so there’s a lot of nuances to that whole discussion too, that are worth exploring. Ken Suzan: Last question for today’s episode is regarding the right of publicity. With the explosion of AI-generated synthetic media, digital replicas, and voice cloning, the right of publicity is taking center stage. What are the biggest legal risks for brands partnering with influencers right now? And how can creators protect their most valuable asset, their likeness? Franklin Graves: That’s a great question. I think we’re seeing kind of a throwing-spaghetti-against-the-wall-to-see-what-sticks approach right now by a lot of different parties, whether it’s trademark attorneys, whether it’s general entertainment attorneys or whoever. For example, we’ve seen Taylor Swift filing trademarks to protect certain sounds of her voice and phrasing that she uses. It’s a difficult area because in the realm of generative AI with deep fakes and virtual avatars, that is where it gets tricky, because traditional IP laws are just not able to fully cover that spectrum. It’s a piecemeal approach, but even then it doesn’t fully cover it. So for example, I’m based in Tennessee and a couple of years ago we had the Elvis Act that updated our right of publicity law to add voice and to explicitly reference artificial intelligence. And so that’s the kind of effort we’re probably going to continue to see: efforts to develop some framework around protecting what is essentially a privacy right, in a manner that doesn’t restrict generative AI systems from continuing to develop and operate the way they’re operating now, while layering in those protections so that in the US at least a First Amendment right doesn’t necessarily get squashed, and those traditional well-recognized efforts to not overregulate a technology in its early stages are respected. Franklin Graves: And so I think a lot of what we’re seeing is just a need to update laws. The SAG-AFTRA debate and the strikes that happened around maintaining control of your performance and any iterations of that, or building upon that by a media company that might come later, it’s all on the table right now and still being discussed, still being worked out. I think in the short run, a lot of times if it’s in a brand deal, the key question is: if you are using generative AI to enhance in some way the final deliverable for the campaign, who has control over that? Who has final say and sign-off on how that likeness or that digital replica or that person’s voice is represented? And even outside of the brand space, we’ve seen actors like James Earl Jones signing over certain aspects like their voice and allowing it to continue to be used in these manners powered by generative AI as Darth Vader. And I think I saw something that Boy George was even starting up an AI company that allows musicians, the original recording artist, to rerecord new versions of their masters so that they don’t miss out on that revenue. It’s powered by generative AI, by taking their voice now, which is significantly different than it was back in the 80s, and using generative AI to make it sound closer to the original, but all based on their current performance. So I think it’s still an evolving area. And what’s interesting too is on the platform side, we’re seeing the early stages of platforms like Google starting to acknowledge and rely on the license grant contained in their terms of service for YouTube, which grants them broad rights to use the content to run their platform. So all that to be said, it’s still early stages. I’m very interested to see where we go from here in the future, especially from a global perspective as well. Ken Suzan: Franklin, I could spend hours talking to you about this. You’re such a knowledgeable person on these topics. Maybe in a few years, will we connect again and talk further on AI and all the things that are yet to be developed? Franklin Graves: Thank you. Yeah, it doesn’t have to be another decade. Maybe we can cut it to half a decade, given the pace at which technology is going now. Ken Suzan: Sounds good, Franklin. Thanks again for being on the IP Fridays podcast.

Jacques Spitzer is a 4x Emmy® award-winning creative agency founder who was named to AdWeek's Agency Vanguard as one of the top 20 leaders shaping the future of advertising. His agency, Raindrop, has generated billions in campaign sales for powerhouse brands like Dr. Squatch, Native and Grüns and insurgent brands like Good Culture, Hello Panda, Magic Spoon and more. Raindrop's creative force has been showcased by their work on three Super Bowl campaigns and their recent execution of the largest brand launch in Procter & Gamble history for Spruce. As a champion for the next generation of disruptive companies, Jacques serves as a strategic advisor to high-growth CPG brands that Raindrop Ventures has uniquely helped launch and invested in, including Grüns, Laundry Sauce, ForAll, VitaWild, Maeva and Magic Mind. With a trophy case boasting over 50 advertising awards, Jacques' work is consistently recognized for its rare blend of viral creativity and massive ROI. His insights have been featured in Forbes, AdAge, and Entrepreneur Magazine.  He was recently named one of the “most influential people in San Diego” by the San Diego Business Journal and one of “California's most visionary CEOs” by the Los Angeles Times, who noted: “Raindrop's creative success and results have put San Diego on the map for creative work across the country.” In addition to his work in advertising, Spitzer helped produce the full-length documentary Wampler's Ascent, which won over 38 international film festival awards. In This Conversation We Discuss:  [00:00] Intro [02:43] Scaling Ecommerce through storytelling  [04:41] Maximizing current growth channels first  [08:14] Managing multiple priorities as a founder [10:11] Shifting from product to customer worth [15:26] Callouts [15:36] Overcoming a leader's limiting beliefs  [24:03] Taking balanced risks to protect equity  [25:17] Combining math with strategic stories Resources: Subscribe to Honest Ecommerce on Youtube Marketing that people love raindrop.agency/    Follow Jacques Spitzer linkedin.com/in/jspitzer5/    If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

5 things I wish someone had told me before I became a social media manager — the stuff nobody talks about because it's easier to sell the dream than prepare you for the reality. From dealing with trolls and negative comments on your content, to losing clients you love, to the hiring nightmares nobody warns you about — this is the honest version. In this video: ✨ Why negative comments hit different when you're creating UGC and client content ✨ The hard truth about clients leaving (and outgrowing the ones who stay) ✨ Why hiring and outsourcing is never as simple as business coaches make it sound ✨ The 9-to-5 guilt that follows you into self-employment ✨ How social media drains your nervous system — even when you love the work xx Ellen _______________________________________________ //

Send us Fan MailDirect to consumer strategy for Amazon sellers helps protect customer data, margins, and brand control before account risk hits. This video covers Amazon to Shopify strategy, ecommerce paid media, UGC ads, email SMS retention, website conversion rate, and fulfillment. Learn how Amazon sellers can use customer data, Meta ads, TikTok ads, Google Shopping, MCF, and ecommerce funnels for brand growth.Stop letting Amazon own the customer relationship, get a growth plan built before one policy change hits your brand: https://bit.ly/4jMZtxu#AmazonSellers #EcommerceGrowth #ShopifyStrategy #AmazonFBA #BrandGrowthWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Why Amazon Sellers Need Brand Control00:31 - Customer Data and Margin Problems on Amazon02:13 - Amazon and Website Pricing Strategy03:32 - Creative Refresh for Ecommerce Ads06:47 - Paid Media Funnel for Brand Growth10:41 - Using Amazon AMC for Lookalike Audiences11:50 - Email and SMS System for Retention14:00 - Website Optimization for More Sales18:32 - Amazon Pages vs Ecommerce Websites19:59 - Inventory and Fulfillment Setup21:29 - Tracking, Pixels, UTM Tags, and Attribution24:17 - Retention and Customer Lifetime Value25:45 - Customer Experience That Can Beat Amazon27:02 - Common Ecommerce Growth Mistakes-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

You Can Follow Ali Here:Instagram: @aligrant https://www.instagram.com/aligrant/TikTok: @aligrnt https://www.tiktok.com/@aligrntWebsite: http://thedigitaldept.comIn this episode of Influencer Confidential, I sit down with Ali Grant, a true OG in the creator space who has quite literally grown alongside the industry.From the early days of blogging and gifting campaigns to now managing hundreds of creators and building a full-scale talent management company, Ali shares a behind-the-scenes look at how the creator economy has evolved and where it's headed next.We get into what it actually takes to stand out today, why following count isn't the golden ticket people think it is, and how creators can start thinking more like business owners if they want to scale.We also dive into the realities of talent management, what managers are *really* looking for when signing creators, the common mistakes happening in negotiations and contracts, and how creators can position themselves to land bigger, more strategic opportunities.Plus, we unpack the shifting landscape of brand deals, from the rise of usage-based pricing to why long-term partnerships aren't as common as they once were.If you've ever wondered what goes on behind the curtain, from both the brand and talent side, this conversation is full of insights that might just change how you approach your next deal.

"You need to invest to try to establish your authority and your presence across the whole customer journey. What matters is the context that you can give around your products.”Tune in for expert advice from Aleyda Solis, an award-winning international SEO and AI search optimisation consultant, author and speaker.What you'll get from this podcast:Understand where GEO and AI search are actually heading.Learn how discovery is changing across channels, not just Google.Practical tactics for improving AI visibility and crawlability.Understand why product feeds and contextual data matter.Get a clearer view of measurement in a zero-click world.Episode summary:This episode explores how GEO is reshaping discovery as consumers move beyond traditional search engines and into fragmented AI-led journeys across platforms like ChatGPT, TikTok, YouTube, Reddit and marketplaces. Aleyda breaks down why this shift is more than hype: AI is changing not just where people search, but how they decide, compare and buy.The discussion covers the key differences between classic SEO and GEO, including the move from deterministic clicks to synthesised answers, recommendation layers and zero-click discovery. Aleyda also explains why GEO is becoming both a performance channel and a branding channel, and why measurement is now one of the biggest challenges in the space.The episode gets practical fast, with advice on technical foundations, crawlability, product feeds, contextual data, UGC, digital PR and why authority-building content like guides and FAQs matters more than ever. About our Pulse SeriesPulse is an ecommerce conference designed for ambitious high-growth retailers and brands looking for inspiration and innovation from some of the top speakers in ecommerce and digital marketing. It takes place over 2 days every year in London, UK, with its sister New York event in September.Our Pulse Special episodes feature the hottest content from the 2026 Pulse event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.Visit ⁠insidecommerce.fm⁠ to access the full Pulse panel series.

Join my free UGC masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Podcast♠️ Got questions?DM me on Instagram:@sydneymohniOn this channel we talk about:

How Ankit Nayal scaled organic TikTok to 50 million views with an AI content factory, and why half of them were wasted until conversion came first.Most founders who burn through their paid ad budget pivot to organic with one or two accounts and hope something works.Ankit Nayal pivoted to organic and went to 150 to 200 TikToks a day.He runs this for his app Flamme. He has crossed 50 million views. He told me more than half of those views were wasted, because conversion was not in his framework yet. The episode is about what he built once that became obvious.The path there started in a cave. After losing his ad budget in 2025, Ankit scrolled TikTok for four hours a day for two months. He compared it to having McDonald's every meal. Out of that came the VSC framework. Viral: an under-5,000-follower account with a 100K-view post that is still picking up trend score. Scalable: a format that replicates cleanly across accounts. Convertible: a video that actually pulls downloads. Memes pulled 0.1% conversion. A girl reacting to a hook pulled 0.5%. A 100K-view reaction beat a 2M-view meme on bang for buck.The system around the framework is more cumbersome than most posts about it admit. He started by filming himself and concluded that a brown man with an Indian accent was not the best fit for the American market. He moved to Russian creators sourced through Kwork.ru at one dollar a minute and twenty-five cents per ten-to-fifteen-second reaction. ChatGPT translation overhead killed that workflow. He moved to Sora 2, then to Seedance. Every clip gets broken into five-second blocks because the model starts hallucinating past five seconds. A CapCut filter layer with ten effects scrubs the plastic skin off AI faces. Phones get lined up on physical farms because the TikTok API gets content flagged.The funnel sequence he ends on is the part that stuck with me. Organic first, then UGC, then paid. Most founders run it backwards.Video Chapters: 00:00 Introduction03:00 Losing the paid ad budget on a dating app06:00 Four hours of TikTok a day for two months11:00 The VSC framework14:00 Why memes converted nothing18:00 Russian creators on Kwork20:00 Moving to Sora 2 and Seedance22:00 The CapCut plastic-skin filter23:00 The five-second hallucination limit26:00 Why lip sync breaks scale31:00 The phone farm38:00 Which products should not run organic TikTok39:00 Organic, then UGC, then paidTopics covered:- Organic TikTok at scale for consumer apps- The VSC framework: viral, scalable, convertible- AI UGC production with Sora, Seedance, and CapCut- Creator sourcing on Kwork and the limits of real UGC- Phone farms and TikTok content flagging- Why B2B founders should not run organic TikTokLearn more:https://mobileuseracquisitionshow.com/episode/[slug]/ - Episode page https://www.linkedin.com/in/annayal/ - Connect with Ankit on LinkedIn https://www.annayal.com/ - Ankit's website https://intelligentartifice.kit.com - Newsletter

Watch or listen to episode 325 of the Digital and Social Media Sports podcast, in which Neil chatted with Neil Tennant, Founder of 540 Agency, a creator talent management agency. Tennant discusses building the NHL’s creator marketing program from the ground up, the two pillars of a creator strategy (experiential activations and commissioned content), using “concentric circles” to build a creator wish list, how the league’s fan UGC program seeded it all, measuring “return on creator spend” and bringing data to a vibes-driven space, the first-of-its-kind 3-on-3 creator tournament he dreamed up around the 4 Nations Face-Off, why long-term relationships and creator equity are the next frontier, how he discovers and signs creators today, what he’s building at 540, and more. 80 minute duration. Listen on Apple, Spotify and YouTube

What if the biggest reason your marketing isn't working has nothing to do with your content quality and everything to do with your consistency? In this episode, Emma shares a behind-the-scenes look into a Client case study featuring a brand who has worked with Ninety Five Media for 3.5 years. She shares the significant growth in reach, engagement, and audience size they've experienced thanks to their partnership with Ninety Five Media and how these wins have impacted their brand growth as a whole. Emma breaks down the exact initiatives that drove results, including creating a UGC engine, prioritizing video content, and layering paid media on top of a strong organic foundation. This episode offers practical insights into building a marketing strategy that compounds over time, strengthens trust with your audience, and creates meaningful business growth beyond vanity metrics.   Listen in as Emma explains: Why virality is not the goal when it comes to social media strategy How user-generated content builds trust while building your audience Why video will always dramatically increase your reach and opportunities   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check   

Brad Ploch is the host of the Scalability School podcast and performance marketer and agency leader. Follow and connect with him on X at https://x.com/brad_ploch and visit https://www.scalabilityschool.com/ to find the Scalability School podcast on your platform of choice.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comREFUNNELTrack every UGC post, secure usage rights, and unlock 1-click whitelisting so you can run partnership ads in seconds at https://refunnel.com/.BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

You know it better than us — the era of experimenting with AI is over. The question isn't whether to use it anymore. It's whether it's actually moving the numbers. In 2026, the winners aren't the teams running clever pilots. They're the ones who've wired AI into the core of their growth engine — into how they find users, activate them, and figure out what those users really want. In this special episode, we're syndicating the Business of Apps London 2026 panel AI in Action: Real-World Use Cases. It's a no-hype look at what's working right now — told through live examples from three people scaling it in practice: Steve Young of App Masters Anton Volovyk of Reface Nathan Hudson of Perceptycs. The panel's topics include: The AI tools actually driving results right now (Claude, n8n) — and where they fit Case study: how Bite Pal's AI creatives were built and scaled Deep dive: producing a 100% AI-generated video ad, start to finish When AI is not the right answer — and the biggest mistakes teams make AI vs. UGC and the changing role of marketing teams in the AI era

Join my free UGC masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Podcast♠️ Got questions?DM me on Instagram:@sydneymohniOn this channel we talk about:

If you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this episode, Nina Zadeh from Sidewalker Daily breaks down how the creator economy has evolved, what brands are actually looking for today, and the biggest mistakes creators make when pitching themselves for sponsorship opportunities. You'll learn how to adapt your strategy, position your value, and continue securing paid partnerships even as the industry changes. Whether you're a content creator, influencer, UGC creator, or aspiring brand partner, this episode will help you understand where the opportunities are right now and how to stay competitive in today's creator economy.

In Road to PMRE #5, Reed sits down with Kelsey Kurtis for a conversation about burnout, reinvention, and finding the courage to pivot when something no longer feels right. Kelsey shares her journey from branding photography and content creation to building a business and life more aligned with what truly excites her. They talk about authenticity, failure, UGC, women's empowerment, and the challenge of balancing passion with profitability. The conversation also explores what it means to redefine success and why so many entrepreneurs struggle to answer a simple question: are you actually happy? This is an honest discussion about choosing the path that sets your soul on fire, even when it doesn't make sense on paper.It's time to start thinking about PMRE 2026! Go to pmreconference.com for all the details on PMRE 2026, which is November 17-19th at Palms Resort & Casino in Las Vegas. The Photography and Media for Real Estate conference will be better than ever this year! Upmarket is proud to be the official podcast of PMRE!Upmarket Pod is once again, beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2026 series of Upmarket episodes. SWEEPSTAKES ALERT - iGUIDE and their Tour to PMRE is giving away THREE (!!!!!!) ALL-EXPENSES PAID TRIPS TO PMRE 2026!!!!! That's right, one lucky winner will be drawn in June, one in August and one in September to win a PMRE ticket, travel and accommodation, all compliments of the fine folks at iGUIDE. To enter, all you need to do is follow @go_iguide and @upmarketpod on Instagram. Then, go to goiguide.com/pmre and enter your email address and you'll be entered in the drawing.NOTE If you have already bought a ticket and/or booked travel to PMRE and win the sweepstakes, iGUIDE will reimburse you for money spent.Follow the pod on Instagram at @upmarketpod.The Presenting Sponsor of Upmarket is AutoHDR, helping real estate media professionals deliver high-quality edited photos faster and more efficiently. As a special offer for Upmarket listeners, get one month of free photo editing with your purchase. To learn more and claim the offer, visit autohdr.com/upmarket.Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.Another sponsor is HDPhotoHub, the all-in-one platform for ordering, scheduling, and delivering complete marketing kits, from video reels to print. With pay-per-listing pricing, transparent terms, and industry-leading integrations, HDPhotoHub helps you build the workflow you actually want. Visit HDPhotoHub.com and use code Upmarket to get your first 15 full deliveries free.Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!

Join my free UGC masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Podcast♠️ Got questions?DM me on Instagram: @sydneymohniOn this channel we talk about: How to start a UGC businessHow to get paid brand dealsHow to land UGC clientsHow to make money with UGCUGC pricing strategiesUGC portfolio tipsHow to pitch brands as a UGC creatorUGC negotiation tipsHow to scale UGC to full-time incomeBest platforms to find UGC brand dealsHow to get UGC clients without experienceUGC content creation tips UGC vs influencer marketingHow to get consistent UGC deals

Most brands assume customers decide based on product features, benefits, and marketing messages. But before consumers buy, they're often asking five trust questions that determine whether they move forward—or walk away. In this episode, Sonia Thompson breaks down the hidden trust test customers run before every purchase decision and why unanswered trust questions are often the real reason customers don't buy. You'll learn: • The 5 trust questions customers need answered before they buy• Why consumers increasingly trust reviews, creators, communities, and word-of-mouth over brand messaging• How customer trust influences purchase decisions and consumer behavior• Why representation alone doesn't build trust• How brands like Cooper's Hawk create experiences that make trust visible• The role of customer experience, creator marketing, UGC, reviews, and community in modern buying decisions• Why customers don't buy—and where hidden trust friction may be costing your brand growth Whether you're a CMO, marketing leader, customer experience professional, founder, or business owner, this episode will help you better understand how consumers evaluate risk, build trust, and decide which brands deserve their business. Because customers aren't just looking for themselves. They're looking for evidence. Friction Finder Growth Audit: https://www.frictionlessgrowthlab.com/frictionfinder/ Email Sonia: sonia@soniaethompson.com

Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she launched Sun & Daughter on Boxing Day 2024 and hasn't really stopped since. This is the follow-up episode - and a lot has happened. In this episode, Tori gets real about what scaling from $100K to a million-dollar brand actually looks like from the inside: the stockouts, the 54-hour Facebook ad account lockout, the $20,000 orders she had to back herself on, and the retail decision she's made that could either be her smartest move yet - or, in her own words, "the biggest mistake of my life." What you'll learn in this interview: How a consumer watchdog report on failing sunscreen SPF tests became an unexpected growth moment - and how Tori moved fast enough to capitalise on it Why she packed every order from her spare room for a full year, alongside two kids and two days a week in the barber shop, before finally moving into a warehouse the week before Christmas The exact moment a Choice magazine article turned into a sales spike, and how having your formula independently tested can become your most credible marketing asset How Tori used a trending audio format - kids in hats, waiting for SPF results - to make an ad that outperformed every polished campaign she'd ever run Why she treats her Instagram like a reality TV show, and what that means for how she handles UGC, consistent visuals, and the decision never to post other people's faces on her brand page The average order value lesson she learned from Founder that led her to build out hats, brushes, wet bags, and bundles - and push her AOV from $75 to over $111 Why she skipped Black Friday, never ran a sale in year one, and then sold 1,000 sunscreens in 24 hours the first time she did - and why she hasn't done it since Lessons from adding 5 to 10 new ad creatives every single week, and why she's changed her entire campaign structure three times in 15 months How she uses Instagram Stories polls to let her community choose product colours, hat designs, and packaging - and why it's as much about solving her own indecisiveness as it is about building loyalty What she's learned about going into major retail - the upfront stock commitments, the hidden marketing costs, and why she still doesn't know if it was the right call If you're building a product brand and starting to feel like you're holding multiple plates in the air at once - ads, content, stock, manufacturing, team, retail - this episode is worth your time. Tori doesn't have it all figured out, and she says so. But the way she thinks through each decision, tests before she scales, and keeps backing herself anyway is exactly the kind of thinking that turns a spare-room operation into something real. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY TORI GILL Instagram → https://www.instagram.com/sunanddaughter_/ Tori's ⁠⁠⁠Instagram → ⁠⁠⁠⁠⁠⁠https://www.instagram.com/@torigill__/ Tori's Barber ⁠Instagram → ⁠⁠⁠https://www.instagram.com/torigill_barber/ Website → ⁠⁠https://www.sunanddaughter.com.au/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Most authors treat the book launch as the finish line, instead of the starting one. As we celebrate The Miracle Hour landing on the USA Today bestsellers list, this episode breaks down exactly how she's continuing to monetize the book and use it to grow the business (and why a book is one of the only standing assets that keeps paying you back for years: speaking, licensing, corporate contracts, program sales, and more book deals).  Kelly walks through the strategy she calls "engineering the system as the celebrity," the post-launch monetization roadmap, and long term strategies for increased community-led growth.  In this episode: Why the book launch is actually the beginning of your growth strategy Why live streaming is making a massive comeback The full post-launch monetization roadmap (reviews, community teaching, UGC, ads, licensing) Strategies for relaunching a book you already have The street team and community-led growth model What's next for Kelly's books Timestamps 03:15 — Books as standing assets 04:30 — Engineering the celebrity of the system: the Live Launch book story 06:30 — Understanding the trust recession and moving Live Launch to low-ticket 10:15 — Running the Miracle Hour Experience as a one-day live launch 11:30 — 2,100 live, lowest spend, and VIP upgrades covering ad spend: the behind-the-scenes strategy 13:00 — Why live streaming is back 14:30 — The June 24th live experience 20:15 — Relaunching a book you already have 21:00 — Street team and community-led growth strategy 21:45 — Why books are worth it RESOURCES: Grab your copy of the USA Today best-selling book The Miracle Hour: https://a.co/d/02zSyw1N  Register for The Miracle Hour Experience on June 24th: https://accelerator.virtualbusinessschool.com/miracle-hour-june-24-experience-social  Subscribe to Kelly's Substack for behind-the-scenes content from The Sacred Art of Selling: https://kellyroachofficial.substack.com/subscribe  Join Kelly's Virtual Business School membership: https://www.virtualbusinessschool.com