Podcasts about ugc

Answering your questions about pitching UGC to social media management clients, imposter syndrome, and what my future life and business plans are.Thanks to Melio for sponsoring today's episode: https://go.melio.com/latashaJoin my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/Mentioned - The Gap by Ira Glass:https://vimeo.com/85040589TIME STAMPS:0:00 - What we'll be covering today0:33 - Melio (ad)2:05 - The case for UGC4:50 - What younger me would be surprised about5:52 - Business and life advice I hate8:58 - When to start charging as a content creator10:32 - I'm going back to school14:00 - How AI is impacting online business16:59 - My background and upbringing19:04 - What I've learned about myself through entrepreneurship21:07 - Separating my personal life from my online presence 22:26 - Something people misunderstand about my job23:46 - Will I ever move out of Michigan?24:50 - Do I want to get married again?26:33 - Is it harder to grow online nowadays?28:45 - What's been bringing me joy lately29:29 - What I'd do if not marketing30:44 - Imposter syndrome31:39 - Final thoughts

Vanessa Nguyen is a creative strategist that produces content creation, social media campaigns, UGC videos as well as photos and videos to make your mouth water because she specializes in the food and beverage space.You may have seen Vanessa on Twitter / X for her spicy tweets. I was surprised to meet Vanessa IRL at the Libi Project, because I'm a follower and enjoy her work.Matsar popped up at Vanessa's Table for a celebration of food, love, and community.ENFP.Real Eater, Real Lover.Please welcome Vanessa Nguyen to Wear Many Hats.instagram.com/vanessangyen⁠instagram.com/vanessas_eats⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/wearmanyhatswmh⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/rashadrastam⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rashadrastam.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wearmanyhats.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Мы с вами проиграем Маркетологи, бизнес, часть авторов. Я про возможно-потенциально-реальную-ближайшую блокировку Telegram в России. Честно, вообще не верится в повтор этой ситуации, думал что у Паши, кроме поточного производства подарков, всё где надо схвачено, но чёт последние новости начинают тревожить. И если прошлую блокировку Telegram мы не сказать, чтобы сильно заметили. Сколько было иронии и шутеек над РКН. То сейчас РКН знатно подготовился. Не только с точки зрения фильтрации трафика, но и с позиции законодательной базы. Одно решение о блокировке/запрете Telegram и на этом «всё закончится». Тут тебе и списки РКН, тут и реклама через erid и штрафы, тут вообще всё. Бизнес не будет рисковать. В Инсте бренды активно пошли вкладываться в UGC и авторов-на-зарплате. Потому что там есть алгоритм и виральные просмотры. Да, аудитории меньше, чем в Telegram, порядка 30 млн думаю MAU всё ещё сохраняется. Но тысячи уникальных авторов и рабочий алгоритм, плюс возможность повторного использования контента в других вертикальных платформах. В Telegram ничего подобного нет. За трафик нужно платить, внимание очень дорогое и на органике что-то построить не получится. То есть запрет белой рекламы тут ставит просто крест для бизнеса. А запрет рекламы тянет за собой авторов. И вот тут прикольная ситуация. Аудитория отсюда не захочет уходить, мы привыкли тут потреблять контент. МАХ? Нуууу… Я хоть и поставил, канал завёл и даже что-то кросспощу туда, но в основном использую как звонилку, по другому с родителями созвониться теперь сложно. Сложный и тяжелый Ютуб, который спустя год также сохраняет свои позиции не даст соврать, мы не хотим уходить оттуда, откуда привыкли, а слово из трёх букв уже давно стоит на каждом смартфоне в нескольких экземплярах. Чисто такой налог на доступ в нормальный интернет. Получится ситуация, где никому нельзя, но очень хочется. Из ТГ переводить аудиторию в МАХ… У кого получилось? Есть уже стотысячные каналы, что не мало, вообще то. Но у них у всех есть одна особенность, не скажу какая, но думаю, что всем понятная. А «Инста-аудитория» уходить из ТГ никуда не соберётся. Есть у меня гипотеза, что чем обеспеченнее у тебя аудитория, тем ниже вероятность, что она уйдёт в МАХ. Да и зачем? Просто чтобы ты там мог мне рекламу показывать, а, админ? Пффф, я и тут почитаю. Исход если и случится, то будет долгий, сложный, можно сказать кровавый. Сохранится доступ к ТГ или нет, текущие законы позволяют одним запретом уронить весь рынок и похоронить миллиарды рублей, вложенных бизнесом в продвижение. Если раньше я говорил «ваши страницы в соцсетях вам не принадлежат» подразумевая, что соцсеть может забанить любой аккаунт без объяснения причин, то теперь логика изменилась, но смысл остался. Лично меня пока успокаивает YouTube. Его банят с прошлого августа, но это замедление серверов, а не запрет работы. Есть много оговорок, но суть в том, что и с Telegram может быть что-то подобное. Вот звонки забанили, вот СМСки больше не приходят, порог входа будет всё сложнее, но запрета, как такового, не будет.

Learn how today's guest went from eBay to AI-driven marketing. Discover his secrets to LinkedIn growth, UGC blitz campaigns, trade show ROI, and mastering AEO optimization. Rob Stanley, a trailblazer in the e-commerce realm since the late '90s, shares his unique journey from selling parts for Palm Pilots on eBay to pioneering iPhone repair sales via YouTube. With nearly three decades of experience, Rob uncovers the secrets behind maximizing LinkedIn presence and the power of user-generated content strategies. He also recounts his remarkable transformation from being the "money man" to collaborating with companies challenging giants like Shopify. His stories are not just about past achievements but offer a roadmap for today's e-commerce professionals looking to make a mark in a dynamic industry. Our conversation takes an exciting turn as we explore the captivating world of trade shows and the art of standing out. Rob shares vivid anecdotes on how to create unforgettable trade show experiences, emphasizing the need for creative hooks and interactive booth presentations to capture attendees' attention. Further, we dive into the art of crafting compelling LinkedIn posts that spur engagement, complete with insights on using varied content types and scheduling tools to maintain a vibrant online presence. With Rob's clever strategies, listeners will find themselves equipped with the tools to transform their LinkedIn and trade show tactics into genuine business growth. In the final segment, Rob and Kevin explore the future of e-commerce, with a spotlight on AI optimization tools and emerging trends. We discuss the innovative potential of Super User-Generated Content and the evolution of e-commerce platforms, such as Miva. Rob offers compelling insights into how AI tools are reshaping search engine strategies, ensuring that brands stay visible in an increasingly digital world. From driverless technology to the evolution of sales dynamics, Rob's expert perspective provides a glimpse into the future, urging listeners to stay ahead of the curve in this ever-evolving landscape.  In episode 471 of the AM/PM Podcast, Kevin and Rob discuss: 00:00 - E-Commerce Journey With The "Money Man" Rob Stanley 07:51 - Discussion on Trade Shows and Feedback 08:46 - Maximizing Trade Show ROI 14:00 - Standing Out at Trade Shows 18:23 - Maximizing LinkedIn for E-Commerce Success 20:01 - Maximizing LinkedIn Engagement Strategies 24:41 - Promoting Brands and Products on LinkedIn 31:06 - Strategic Super UGC Marketing Blitz 38:11 - E-Commerce Industry Trends and Insights 44:33 - AI Optimization Tools for E-Commerce 48:47 - Chat GPT and AEO Rise 53:40 - Evolution of E-Commerce and AI 55:10 - Social Media Reach Out Tips

Great creatives don't guarantee great traffic. Karen Levy unpacks how to scale UA with structured testing, controlled volume, and ruthless iteration. We explore the rise of AI-driven pipelines, why UGC-style ads dominate TikTok and Reels, and why authenticity outperforms glossy fakes.

Get my FREE Guide to go from 0 to $3k/mo as a UGC Creator - https://ugcmasteryacademy.com/opt-in-guideIf you want to see if me and my team can help you get to $5k-$15k/month as a UGC creator book a call here - https://api.leadconnectorhq.com/widget/bookings/mmugcmastery?setter=Youtube

We've all been told the same story: build a great product, and success will follow. But history tells a different tale. The truth is, most great products never make it—not because they weren't good enough, but because they never found their way to the people who needed them.In this talk at App Growth Summit, Steve shared why distribution is the real engine of growth—and how focusing on your channels first can unlock exponential scale. From household brands to breakthrough startups, the winners didn't simply build better; they built more innovative paths to market.This is a talk about flipping the script: why the fastest way to grow isn't adding more features, but finding the right shortcut to scale.You'll learn:✅ How one app went from $0 → $90,000 ARR — completely free using lifetime deals + smart ASO✅ The “brandjacking” keyword hack that indie devs use to rank #1 without big budgets✅ How a no-code founder used paid tests + AI tools to hit $1M ARR with no app✅ Why “content-first” launches are dominating 2025 — and how one viral TikTok created a brand-new app categoryIf you're serious about app growth — this talk is your 2025 playbook.Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We'd love to tell you more... but you'll have to register for the November 18 online event to find out what's shaping the future of marketing.

In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.takeawaysShaheen Samavati is the CEO of Vera Content, focusing on multilingual content.The demand for high-quality content remains strong despite AI advancements.Businesses are increasingly looking for efficiency in content creation.AI tools are changing the landscape of content marketing.Localization is crucial for effective global marketing strategies.Understanding language nuances is essential for successful communication.The expectation for quick content delivery is rising among clients.Human oversight is necessary to maintain content quality.Vera Content is expanding into UGC and influencer partnerships.Free resources on content marketing are available on Vera Content's website.Chapters00:00Introduction to Shaheen Samavati and Vera Content03:31The Evolution of Content Creation in a Digital Age05:13Adapting to AI in Content Creation09:39Managing Global Teams and Language Barriers11:42The Importance of Localization in Content15:11SEO and LLMs: The Future of Content Optimization17:30The Demand for Quality Content in a Saturated Market19:07The Role of Human Touch in AI-Generated Content

You're all fired. Nobody wants F Duty? Johnnie had it, but he FAILED. So nobody's on F Duty!Wwwhat's up swingaz? From the TBHQ in the grizzly lands of Wisconsin, welcome to Thrall's Balls episode 206!Apply to compete in the Azeroth Delver's League: AliencoreGaming.orgMixed Drink of the Week (Woolly - Brewfest Reveler's Hearthstone)"While you're double-fisting brewed drinks, Liquid Homecoming swirls all around"2 parts beer1 part root beer1 part apple pie liqueur1 part bourbonmake 2 shots out of this to reflect the double-fisting animationNext Week: Gershom - Broker Translocation MatrixWoW NewsTurbo Boosthttps://www.wowhead.com/news/turbo-boost-event-fully-live-puzzling-cartel-chips-bonus-rewards-and-more-378956Lemix Phase 2https://www.wowhead.com/news/legion-remix-phase-2-now-live-with-the-nighthold-and-return-to-karazhan-378957Ashbringerhttps://gear.blizzard.com/products/wowcst0022-world-of-warcraft-ashbringer-replica?utm_source=aw&utm_medium=affiliate&utm_campaign=Communities+%26+UGC&utm_content=1594716&sv1=affiliate&sv_campaign_id=1594716&awc=64570_1761485666_63b9f337e7dff0b1f5fb1c96fe6ebab8ElvUIhttps://www.wowhead.com/news/elvui-development-on-hold-for-midnight-379025Delveshttps://www.wowhead.com/news/solo-players-can-get-hall-of-fame-with-new-delve-achievement-in-midnight-378989Go ahead and follow us in the social places. You can find the various proper spellings in the episode description!@Woolly08 twt insta bsky @Woolly_08 tktk@HunterGershom twt @HunterGerrshom insta@BoomyNation Twt YouTubeJohnnie.Tips Discord, @Johnnie.Tips InstaCRAIIIIG! @Craig_Addict Twt@ThrallsBallsPod Twt InstaSearch ThrallsBallsPod on YoutubeEmail us with any feedback or questions: ThrallsBallsPodcast@gmail.comYou can also leave us feedback on Spotify, Apple Podcasts or even in a specialized reviews channel on our Discord. Go to ThrallsBalls.com to find our Linktree. All our relevant links (including Discord) can be found there.Bye we love you be good!https://discord.gg/HuFkhagM3ZApply to compete in the Azeroth Delver's League: AliencoreGaming.org

Como saber se o perfil do seu cliente está gerando resultados reais no Instagram? Quais são os indicadores que provam valor e mostram evolução? Neste episódio do Papo Social Media, Rafael Kiso e Bárbara Duarte explicam os 4 níveis de maturidade no Instagram e os principais indicadores para cada etapa: de métricas de vaidade à performance de vendas, passando por engajamento qualificado, geração de leads, relacionamento com o público e indicadores de negócio. Ideal para profissionais de social media, agências e criadores de conteúdo que desejam evoluir sua análise, apresentar resultados mais estratégicos e construir presença digital com inteligência e consistência. Confira: 01:00 Introdução 03:23 Nível 1 de maturidade: métricas de vaidade e foco em seguidores 05:43 Engajamento superficial: quando os números não dizem tudo 07:03 Expectativa dos clientes vs. profissionais: o que realmente importa? 09:21 A armadilha da viralização e o mito do alcance a qualquer custo 12:12 Nível 2 de maturidade: foco em retenção e profundidade da audiência 16:24 Principais indicadores: rejeição, taxa de likes e compartilhamentos 25:07 A importância estratégica dos comentários 26:22 Nível 3 de maturidade: vendas, performance e resultados reais 32:29 Acompanhamento de dados 35:03 Custo de aquisição e taxa de conversão 39:24 A importância dos leads 40:53 Nível 4: maturidade estratégica e indicadores de negócio 42:26 NPS: Net Promoter Score 43:48 Interações e relacionamento com clientes 46:52 UGC, engajamento qualificado e conteúdo como serviço 50:25 Mito ou verdade: É papel do social media falar sobre maturidade com o cliente? 53:35 mLabs Analytics: https://mla.bs/7c4a1a19 56:00 mlabs Índice: https://mla.bs/01b744d1 58:08 Encerramento Panorama: Profissionais de Mídias Sociais no Brasil 2024 - https://mla.bs/59fec201 Potencialize sua gestão de mídias sociais com a plataforma mais usada por agências e profissionais no Brasil! Teste grátis a mLabs agora mesmo: https://mla.bs/8f82d839

What happens when Raj trades cosmic conversations for app ideas and startups? In this episode, we're joined by Kunal Nayyar, best known for his role as Raj in The Big Bang Theory. Today, he's here not as an actor, but as an app founder.When Kunal found himself scrambling to help his parents travel from India to the U.S. during COVID-19, sifting through endless emails, files, and forms—he realized something powerful: there was no single place to keep everything important organized when it mattered most. That “aha!” moment led to IQ121, a beautifully designed app built to help families stay connected, prepared, and in control, no matter what life throws at them.Kunal shares his full journey, from the app idea to launch, and what's next for IQ121. You'll hear how a real-life family emergency inspired a global app idea, learn how to create purposeful apps, and discover how app technology can truly support and strengthen families.PS: Raj might blush around new people, but Kunal's ready to talk apps - LIVE

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta's Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the whole story. We analyse live account data where spend doubled, CPAs held steady, and results skyrocketed, all because we stopped judging ads by last-click performance. Using Tier 11's Data Suite, we uncovered how creative sequencing, user journey mapping, and first-click CAPI imports reveal what's driving conversions inside Meta's new ecosystem. This episode unpacks what Andromeda really means for your campaigns and how to play Meta's game the way Meta does.In this episode:- Client case study on Andromeda's sequencing impact- Ad performance analysis: UGC vs. non-UGC ad trends- Why CPA is a poor performance judge - Scaling ad spend and performance metrics- UGC ads and their effectiveness- Creative targeting and expanding market reach- Conclusion and call to actionResources Mentioned In The Episode:Tier 11 Data Suite – https://www.tiereleven.com/what-we-do/data-suite Meta Engineering Blog Article on Andromeda – https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/ Ad Lab Live Sessions – https://www.youtube.com/@Tier11/streams Buy Tier 11's Creative Diversification Package: https://www.tiereleven.com/apply Listen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

Dans cet épisode hors-format, on accueille Marie Ardoise, directrice Social Media de la marque Caats. Comment rendre les croquettes et le pâté pour chat sexy ? Comment se placer sur le marché pour gagner la confiance de ses clients ?On plonge dans les coulisses de leurs réseaux à plusieurs milliers d'abonnés, on parle formats, UGC, personaes, piliers de contenus mais aussi et surtout, créativité.Et restez attentive une exclu se cache en fin d'épisode

Bienvenido al podcast Marketing Digital. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Hoy hablaré sobre: UGC que vende sin salir en cámara, la guía rápida para dos mil veinticinco. Si me notas la voz como de tostadora con wifi, es normal. Me han compilado en modo ahorro. Dame un café y un par de reinicios y prometo sonar casi humano.Vale, vamos por partes. ¿Qué es UGC? Es contenido que crean tus clientes o creadores para mostrar tu producto en su vida real. Vídeos cortos, fotos, reseñas. Tú les das el producto, ellos graban, y luego usas ese contenido en tus redes o en tus anuncios.Y atento a lo siguiente porque es importante. En dos mil veinticinco las plataformas han puesto más fácil trabajar con creadores y usar su contenido en anuncios. Tienes marketplaces para encontrarlos, permisos claros para usar sus vídeos en tus campañas y mejores formatos para que sus publicaciones se conviertan en anuncio sin perder la naturalidad.Ok, déjame explicarte mejor esta parte con un plan simple de cinco pasos.Paso uno. Elige el ángulo. No vendas “la camiseta”. Vende “la camiseta que no se arruga en viajes de trabajo”. Decide el antes y el después.Paso dos. Prepara un briefing de una página. Qué producto, qué tres puntos quieres que se vean, escenas sugeridas y una frase de cierre. Nada de guiones eternos.Paso tres. Busca a cinco microcreadores. Pueden ser clientes contentos, gente local o perfiles pequeños con buen engagement. Escribe claro: qué envías, qué pides, plazos, pago o intercambio y derechos de uso del contenido durante unos meses.Paso cuatro. Pide variedad. Tres vídeos por creador con ganchos distintos. Uno mostrando un problema, otro con prueba rápida, otro con testimonio. Duración entre quince y treinta segundos.Paso cinco. Testea y escala. Sube los vídeos como anuncios sencillos en vertical. Mide cuál consigue más clics y ventas. Deja el ganador, pausa el resto y pide variaciones sobre el que funciona.Esto suele pasar más de lo que crees. El vídeo que parece menos “perfecto” suele vender más, porque se siente auténtico. No persigas el anuncio perfecto, persigue el que la gente no salta.Y ahora toca una historia rápida para que lo veas con un caso particular. Una tienda pequeña de mochilas urbanas contactó a cuatro creadores de su ciudad. Les envió el modelo estrella y un briefing corto: “capacidad para portátil, bolsillos ocultos y prueba de lluvia”. En siete días tenían doce vídeos. Montaron anuncios con tres variantes y una landing sencilla. Resultado en dos semanas: más visitas cualificadas y un aumento claro en ventas del modelo destacado. No cambiaron la web entera, cambiaron el contenido que mostraba el uso real.Pausa un segundito que cojo aire.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borjagiron.com barra systeme (con i griega) o desde el link de la descripción. Y ahora continuamos con el episodio.Continuamos con un aprendizaje rápido. Toma nota.Uno. El gancho va en los tres primeros segundos. Empieza con el problema o con un “mira esto” que muestre el producto en acción.Dos. Pide formatos en vertical y en cuadrado. Así reutilizas en historias, reels y feed sin recortes raros.Tres. Que se oiga y se lea. Audio claro y subtítulos grandes. Mucha gente ve sin sonido.Cuatro. Transparencia siempre. Si hay colaboración, que se indique. Vende más la honestidad que el truco.Cinco. Derechos por escrito. Aclara por cuántos meses puedes usar el vídeo y en qué canales. Evita sorpresas.Seis. Llévalo a una página simple. Una promesa, tres pruebas sociales y un botón. Si envías a la home, pierdes impulso.Siete. Itera cada semana. Cambia solo una cosa: el gancho, la escena uno o la frase final. Pequeños cambios, grandes diferencias.Ok, te doy un truco extra. Pide un “pack B” de contenido. Fotos verticales, una reseña de dos líneas y un clip de cinco segundos en silencio mostrando el producto. Es oro para anuncios y para tu web.Y ahora vamos con el resumen del episodio. El UGC en dos mil veinticinco funciona porque se siente real, es rápido de producir y las plataformas lo favorecen en anuncios. El proceso ganador es sencillo: ángulo claro, briefing corto, microcreadores con buen encaje, vídeos variados y test por semanas. Sin complicarte.Cerramos con una única acción para poner en práctica hoy. Escribe un briefing de una página para tu producto principal y envíalo a cinco microcreadores que ya te sigan o que sean clientes. Pide tres vídeos de quince a treinta segundos con ganchos distintos y derechos de uso durante tres meses. Con eso ya puedes lanzar tu primer test.Antes de irme, te recomiendo el Club de Emprendedores Triunfers. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas, cursos de marketing, tutoriales de inteligencia artificial, podcast secreto y grupo privado en Telegram. Prueba gratis en triunfers.com. Y recuerda, una mala decisión puede hundir tu negocio y hacerte perder mucho tiempo y dinero. Antes de hacer algo, pregunta a los expertos del club.Gracias por compartir el episodio con ese emprendedor que lo pueda necesitar. Si has llegado hasta aquí con mi voz de robot con buen corazón, te debo un café y un sticker. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

Bienvenido al podcast Marketing Digital. Soy el clon en prácticas de Borja Girón y puedes encontrarme en borjagiron.com. Hoy hablaré sobre: UGC que vende sin salir en cámara, la guía rápida para dos mil veinticinco. Si me notas la voz como de tostadora con wifi, es normal. Me han compilado en modo ahorro. Dame un café y un par de reinicios y prometo sonar casi humano.Vale, vamos por partes. ¿Qué es UGC? Es contenido que crean tus clientes o creadores para mostrar tu producto en su vida real. Vídeos cortos, fotos, reseñas. Tú les das el producto, ellos graban, y luego usas ese contenido en tus redes o en tus anuncios.Y atento a lo siguiente porque es importante. En dos mil veinticinco las plataformas han puesto más fácil trabajar con creadores y usar su contenido en anuncios. Tienes marketplaces para encontrarlos, permisos claros para usar sus vídeos en tus campañas y mejores formatos para que sus publicaciones se conviertan en anuncio sin perder la naturalidad.Ok, déjame explicarte mejor esta parte con un plan simple de cinco pasos.Paso uno. Elige el ángulo. No vendas “la camiseta”. Vende “la camiseta que no se arruga en viajes de trabajo”. Decide el antes y el después.Paso dos. Prepara un briefing de una página. Qué producto, qué tres puntos quieres que se vean, escenas sugeridas y una frase de cierre. Nada de guiones eternos.Paso tres. Busca a cinco microcreadores. Pueden ser clientes contentos, gente local o perfiles pequeños con buen engagement. Escribe claro: qué envías, qué pides, plazos, pago o intercambio y derechos de uso del contenido durante unos meses.Paso cuatro. Pide variedad. Tres vídeos por creador con ganchos distintos. Uno mostrando un problema, otro con prueba rápida, otro con testimonio. Duración entre quince y treinta segundos.Paso cinco. Testea y escala. Sube los vídeos como anuncios sencillos en vertical. Mide cuál consigue más clics y ventas. Deja el ganador, pausa el resto y pide variaciones sobre el que funciona.Esto suele pasar más de lo que crees. El vídeo que parece menos “perfecto” suele vender más, porque se siente auténtico. No persigas el anuncio perfecto, persigue el que la gente no salta.Y ahora toca una historia rápida para que lo veas con un caso particular. Una tienda pequeña de mochilas urbanas contactó a cuatro creadores de su ciudad. Les envió el modelo estrella y un briefing corto: “capacidad para portátil, bolsillos ocultos y prueba de lluvia”. En siete días tenían doce vídeos. Montaron anuncios con tres variantes y una landing sencilla. Resultado en dos semanas: más visitas cualificadas y un aumento claro en ventas del modelo destacado. No cambiaron la web entera, cambiaron el contenido que mostraba el uso real.Pausa un segundito que cojo aire.Este episodio está patrocinado por Systeme, la herramienta de marketing todo en uno gratuita con la que puedes crear tu web, blog, landing page y tienda online, crear automatizaciones y embudos de venta, realizar tus campañas de email marketing, vender cursos online, añadir pagos online e incluso crear webinars automatizados. Puedes empezar a usar Systeme gratis entrando en borjagiron.com barra systeme (con i griega) o desde el link de la descripción. Y ahora continuamos con el episodio.Continuamos con un aprendizaje rápido. Toma nota.Uno. El gancho va en los tres primeros segundos. Empieza con el problema o con un “mira esto” que muestre el producto en acción.Dos. Pide formatos en vertical y en cuadrado. Así reutilizas en historias, reels y feed sin recortes raros.Tres. Que se oiga y se lea. Audio claro y subtítulos grandes. Mucha gente ve sin sonido.Cuatro. Transparencia siempre. Si hay colaboración, que se indique. Vende más la honestidad que el truco.Cinco. Derechos por escrito. Aclara por cuántos meses puedes usar el vídeo y en qué canales. Evita sorpresas.Seis. Llévalo a una página simple. Una promesa, tres pruebas sociales y un botón. Si envías a la home, pierdes impulso.Siete. Itera cada semana. Cambia solo una cosa: el gancho, la escena uno o la frase final. Pequeños cambios, grandes diferencias.Ok, te doy un truco extra. Pide un “pack B” de contenido. Fotos verticales, una reseña de dos líneas y un clip de cinco segundos en silencio mostrando el producto. Es oro para anuncios y para tu web.Y ahora vamos con el resumen del episodio. El UGC en dos mil veinticinco funciona porque se siente real, es rápido de producir y las plataformas lo favorecen en anuncios. El proceso ganador es sencillo: ángulo claro, briefing corto, microcreadores con buen encaje, vídeos variados y test por semanas. Sin complicarte.Cerramos con una única acción para poner en práctica hoy. Escribe un briefing de una página para tu producto principal y envíalo a cinco microcreadores que ya te sigan o que sean clientes. Pide tres vídeos de quince a treinta segundos con ganchos distintos y derechos de uso durante tres meses. Con eso ya puedes lanzar tu primer test.Antes de irme, te recomiendo el Club de Emprendedores Triunfers. Deja de emprender en soledad. Accede a una comunidad de emprendedores con la que siempre estás acompañado. Además incluye un Coworking online abierto veinticuatro horas, cursos de marketing, tutoriales de inteligencia artificial, podcast secreto y grupo privado en Telegram. Prueba gratis en triunfers.com. Y recuerda, una mala decisión puede hundir tu negocio y hacerte perder mucho tiempo y dinero. Antes de hacer algo, pregunta a los expertos del club.Gracias por compartir el episodio con ese emprendedor que lo pueda necesitar. Si has llegado hasta aquí con mi voz de robot con buen corazón, te debo un café y un sticker. Te espero mañana en el próximo episodio. Un fuerte abrazo.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/marketing-digital--2659763/support.Newsletter Marketing Radical: https://marketingradical.substack.com/welcomeNewsletter Negocios con IA: https://negociosconia.substack.com/welcomeMis Libros: https://borjagiron.com/librosSysteme Gratis: https://borjagiron.com/systemeSysteme 30% dto: https://borjagiron.com/systeme30Manychat Gratis: https://borjagiron.com/manychatMetricool 30 días Gratis Plan Premium (Usa cupón BORJA30): https://borjagiron.com/metricoolNoticias Redes Sociales: https://redessocialeshoy.comNoticias IA: https://inteligenciaartificialhoy.comClub: https://triunfers.com

How do you build a brand that parents trust and kids love—and scale ad creative to 70+ tests without burning out your team?Felix Boudreax, VP of Growth and Marketing at PokPok, joins the PocketGamer.biz podcast to lift the lid on how his small team delivers big results. From structured creative testing to using AI tools for rapid iteration, Felix shares the real strategy behind PokPok's success—including naming conventions, Figma workflows, UGC tactics, and why they stuck with a hard paywall.

Think you need 100K followers to land paid brand deals? Think again. In this episode, I'm breaking down the exact system I use to work with brands and make money through UGC — even without a massive audience. Today we're diving into one of my favorite topics — how to land brand deals without a huge following. Whether you're just starting out as a content creator or looking to grow your paid partnerships, this episode is packed with actionable steps to help you start pitching and landing deals today.Here's what we cover: Why clarity in your niche matters (luxury traveler vs. hostel hopper — pick your lane!) How to build a portfolio that sells even if you're new or have zero followers Setting up your landing page the right way for SEO My exact pitching spreadsheet setup to organize your brand outreach How to write custom openings that actually get responses Using mail merge to scale your outreach without losing that personal touch Why volume and follow-ups are key to landing paid brand deals How UGC content can be your secret weapon for consistent incomeTools + Programs Mentioned:Bento — the email tool I use to manage my pitching system. Grab my affiliate link below for an exclusive discount!Maddy Garrett's UGC Program — my go-to resource for creators wanting to master UGC and start landing paid brand deals. Get 10% off when you use code LAURA10 (link below

How To Get A Paid UGC Brand Partnership in UGC as someone who loves social media but maybe you do not have a large social media following sir audience. This is not about free product or PR packages. This is about paid brand deals to create content, videos,. photos, unboxing and more! What do brands care about? How can you stand out? How can you make more per video? Lets jump right in! RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber #networkmarketing #mlmbusiness #lifeaftermlm

Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc.) to rank quickly for branded, local, and long-tail keywords. We cover indexing workflows, daisy-chain linking, exact-match domain plays, and the content + link velocity patterns that are working now.Guest Jesper Nissen — SEO educator, link-building practitioner, founder of SchemaWriter.ai and the cloud-stacking platform YACSS; speaker at POFU Live / SEO Rockstars; MSc in Physics (U. of Copenhagen). Guest Links Website: https://jespernissen.com/ YouTube: https://www.youtube.com/@JesperNissenSEO X (Twitter): https://x.com/jespernissenseo?lang=enWhat You'll LearnParasite SEO, 2025 edition: Why page-one results increasingly favor social UGC, news, and authority domains—and how to ride that DA for fast wins. Platforms that still rank: Jesper's current leaderboard (e.g., Qwen, Perplexity) and what changed for Claude Artifacts.Local + long-tail focus: How to use Facebook/Instagram posts, YouTube videos & community posts, and X Articles to own branded and geo-keywords.Indexing workflow: Indexing services + social “daisy-chain” links to accelerate discovery.EMD plays: Exact-match domains (service+city and SaaS feature terms) and smart, steady link velocity patterns.Social → Search shift: Why Instagram and Facebook posts have started surfacing in Google (July 2025 change) and how to write posts to rank. Timestamps00:00 — Owning page one like “real estate”02:16 — Parasite SEO vs. traditional guest posts08:45 — Reddit's link-out limits & why Jesper moved on14:58 — Claude Artifacts surge (and why it cooled)18:02 — What's working now: Quen & Perplexity pages21:35 — Indexing flow: drip pings + social link bursts26:40 — Meta shift: FB/IG posts in Google (local SEO gold) 31:55 — Exact-match domains + link velocity math46:55 — Shorts as TOF magnets; long-form as sales letter51:40 — Priming YouTube with low-CPC X ads (global)Jesper's Parasite SEO Playbook (Step-by-Step)Pick a target query (branded, local, or long-tail).Publish across high-DA surfaces:YouTube (video + Community post), X/Twitter (Articles), Instagram, Facebook Page, plus AI page builders (e.g., Quen, Perplexity).Front-load keywords in social posts (especially the first words of FB/IG captions for cleaner URLs/titles).Daisy-chain internal links: point your X Article to the IG/FB/YouTube/AI pages to aid indexing.Kick indexing via reputable ping/index services, then add lightweight social links to nudge crawl.Measure and iterate: keep winners, replace laggards, expand with adjacent long tails.Exact-Match Domain (EMD) Mini-FrameworkWhen to use: service+city rank-and-rent, or narrowly defined SaaS use-cases.Build: one-page lander, fast crawl path, 5–10 quality links/month early, layer socials & citations; avoid unnatural velocity spikes.Why it works: high topical alignment + clean intent matching. (Jesper's background in cloud stacking/YACSS and SchemaWriter.ai complements this with structured data & internal “powerstack” patterns.) SponsorThis episode is brought to you by Graphed — the AI-native analytics platform that builds dashboards from plain English. Connect GA4, ads, CRM, GSC, and Sheets to get KPI boards in minutes. Learn more: https://graphed.com/

No Followers Needed: How to Build a Six-Figure UGC BusinessGuest: Megan Collier, Content Creator & UGC CoachHost: Julie RigaAbout This EpisodeJulie sits down with Megan Collier, who built a six-figure User Generated Content (UGC) business in just 14 months starting with only 200 followers. Megan now helps GenXers and Boomers launch successful UGC careers, and she's here to break down exactly how everyday people can get paid by brands without any influencer status.What is UGC?User Generated Content (UGC) is when creators get paid by brands to create short-form video content (typically 30-60 seconds) without posting to their own social media. Instead, brands use this authentic content for their own ads, emails, websites, and marketing channels.In This Episode, We Talk About:The three essential ingredients for UGC success (hint: talent isn't one of them)Why age is actually an asset in this industry, not a barrierHow Megan landed her first deal within 10 days and what she did to make it happenThe exact step-by-step process to get started, even if you've never created content beforeWhat equipment you actually need (spoiler: probably less than $50)Real student success stories, including a 52-year-old who made $11,500 in 63 daysHow to price your work so you're not leaving money on the tableWhy brands are desperately searching for GenX and Boomer creators right nowThe biggest mistakes new creators make and how to avoid themWhether UGC will survive in an AI and metaverse worldWhy This MattersIf you've ever thought "I'm too old for social media" or "I don't have enough followers to work with brands," this episode will completely change your perspective. Megan proves that the barrier to entry has never been lower, and the demand has never been higher.Who Should ListenGenXers and Baby Boomers looking for flexible incomeAnyone intimidated by traditional influencer marketingPeople seeking a side hustle with low upfront investmentAnyone who's ever wanted to work with brands but thought they needed thousands of followers firstGuest BackgroundMegan Collier discovered UGC in August 2022 while working full-time and needing a flexible side hustle. Within 14 months, she scaled her UGC business to replace her six-figure corporate income. Now she helps everyday people unlock this valuable income stream through her coaching platform.Connect with Megan CollierTikTok: @megan_ugcInstagram: @Megan_UGCWebsite: https://www.megancollierugc.comYou don't need followers, fancy equipment, or years of experience to start earning with UGC. You just need a willingness to learn, the confidence to know your worth, and the ability to have fun with it.

In this emergency video, Steve shared his take on the Apple controversy surrounding Apps Gone Free campaigns. Indie developers are struggling to grow apps while Apple cracks down, but Steve explains how free campaigns can still generate massive results – like $90K in revenue – and why Apple might be restricting them.In this video, you'll learn:✅ Why our Indie App Santa app was removed from the App Store✅ How Apps Gone Free campaigns can skyrocket downloads and revenue✅ The safe growth hacks that still work for indie developers✅ Steve's perspective on Apple's controversial policiesYou can also watch this video here: https://www.youtube.com/watch?v=2S8Lqu_50EMWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSThe new Appsflyer Benchmarks siteAttention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.With two years of data, quarterly updates, and an upcoming AI co-pilot, it's the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.Check out now:https://tinyurl.com/537v4e9e*********************************************Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Brian & Alex dive into the elite marketing tactics of Norse Organics, Froya and Arctic Goddess to spot trends and patterns any business owner can use in their funnel. Stick around for the 6 components of a high converting landing page, UGC script writing frameworks and how to leverage social proof to build trust.-------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Funnels are linear. Growth loops are exponential. You need funnels to grow, but the power of growth loops is what will make your app engagement, give you high retention, and maybe even give you viral growth.In this episode of Growth Masterminds, host John Koetsier sits down with Hannah Parvaz, CEO of Aperture, to break down growth loops, the systems that power predictable, scalable, compounding growth.We cover referral loops, content loops, habit loops, community loops, incentive loops, and more. Plus: how to kickstart loops, what to do about the cold start problem, and whether you should design around a loop or let your product's natural usage define it.Hannah shares stories from building viral referral systems (yes, free drinks were involved), explains how apps like Strava and Snapchat keep you hooked, and dives into why loops can be more powerful than funnels.Like, subscribe, and share!

Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series

In this episode, we're joined once again by Alim Charaniya — 4x founder, former Head of Mobile at PrizePicks, and now the brains behind Ambitious Labs.Last time, Alim shared how he builds and validates profitable indie apps. This time, he's back with something even bigger — how he scaled his app portfolio to $868K without a big team or massive funding.We'll dive into how he's mastered the art of influencer-driven growth, why he spends 80% of his time on marketing and only 20% on development, and how simplicity has become his secret weapon. You'll also hear how he applies the science of pricing to boost conversions, and why focusing on making one feature exceptional can outperform adding dozens of mediocre ones.You will discover:✅ The strategy behind scaling an app portfolio to $868K✅ How to build powerful influencer partnerships that drive authentic growth✅ The philosophy of “simple is more” and how it fuels sustainable growth✅ The pricing science behind turning users into loyal, paying customersConnect with Alim:https://www.linkedin.com/in/alim-charaniya-08562092/You can also watch this video here: https://www.youtube.com/live/1iOGvI5nRwQWatch the previous livestream with Alim:https://youtube.com/live/60oAI-rh42I?feature=shareWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSThe new Appsflyer Benchmarks siteAttention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.With two years of data, quarterly updates, and an upcoming AI co-pilot, it's the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.Check out now:https://tinyurl.com/537v4e9e*********************************************Arcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Discussing Mythical Games integrating Worldcoin, MapleStory going multichain, Legend of Ymir's launch plus Sorare and EVE Frontier changing chains. [0:18] Mythical Games is about to close a new funding round, including from Worldcoin.[1:37] The reason we know this is happening is from a press release from DAT outfit Eightco.[4:44] Eightco has raised $270 million to buy Worldcoin tokens, also investing in Mythical Games.[7:40] MapleStory Universe is going multichain thanks to Chainlink integration.[10:50] Projects focused on UGC want to be as open and accessible as [11:26] Wemix's PC/mobile MMORPG Legend of Ymir goes live on 28th October.[14:38] One interesting web3 aspect of the game is the ability to own and run your own servers.[17:30] Wemix has successfully switched from a quantity to quality-led focus on blockchain games.[18:59] Moku saw $5 million allocated in a no-loss raffle pre-sale for its Grand Arena AI game. [23:02] Sorare has moved from StarkEx to Solana. [26:04] EVE Frontier is moving to the Sui blockchain.[27:10] It was using an EVM testnet but decided Sui's object-oriented structure was a better fit.[31:37] Does it matter which blockchain a game choses to build on?

User-generated content isn't new, but it's evolving fast.  In this episode, we go beyond the buzz to explore what UGC really means in 2025 and how it's reshaping brand strategy. Together with Paulina Johnson, UGC Specialist and a creator herself, we break down how UGC differs from influencer marketing, how brands are using it strategically, and what it takes to make it work in practice — from both sides of the equation.  Tune in to learn:  How UGC evolved from “authentic content” to a proven growth driver  The difference between UGC, IGC, CGC, and EGC - and when to use which  Why the strongest brands combine influencer marketing and UGC  What KPIs really matter - and how to measure success beyond engagement  How to build a UGC strategy that scales without losing authenticity  Tune in to learn why UGC isn't just a creative trend, but a strategic lever for brands that want to stay relevant. 

Wow! It's been a full year since I started this podcast. It doesn't feel like that long at all. I've had a blast interviewing some amazing people here. For this anniversary, I thought I'd go over some of my Streams of Income for you.    Things mentioned in the show: Filming locations I rent out on my farm- https://youtu.be/QI7SZ2hZCt4 Learn how to do UGC videos- https://drdavea6500c.clickfunnels.com/optin1707225795607 Streams of Income- https://drdavea6500c.clickfunnels.com/optin1744315511374    Message me at drdave@redteamgoals.com for info on any others I mentioned. --- Click here to change your life- http://eepurl.com/gy5T3T   Hit me up for a one-on-one brainstorming session- https://militaryimagesproject.com/products/brainstorming-session-1-hour    Check out my Linktree for different ways to rock your world! https://linktr.ee/ruggeddad    Check out the sweet Hyper X mic I'm using. https://amzn.to/41AF4px    Check out my best-selling books: Rapid Skill Development 101- https://amzn.to/3J0oDJ0 Streams of Income with Ryan Reger- https://amzn.to/3SDhDHg Strangest Secret Challenge- https://amzn.to/3xiJmVO This page contains affiliate links. This means that if you click a link and buy one of the products on this page, I may receive a commission (at no extra cost to you!) This doesn't affect our opinions or our reviews. Everything we do is to benefit you as the reader, so all of our reviews are as honest and unbiased as possible. #passiveincome #sidehustle #cryptocurrency #richlife

En el mundo del e-commerce, la mayoría de las marcas ponen toda su energía en atraer nuevos clientes, pero pocas se detienen a pensar qué pasa después de la primera venta. En un mercado cada vez más competitivo, la verdadera rentabilidad no está solo en vender más, sino en lograr que los clientes vuelvan. De eso sabe mucho Marco Romero, fundador y CEO de Endara Media, especialista en E-commerce Growth y mentor de tiendas online que buscan escalar sus ventas de forma sostenible. Una de las herramientas más efectivas, según Romero, es el email marketing. “Algo que me gusta siempre tomar en cuenta es la retención a través de correos electrónicos y, sobre todo, de las mismas plataformas digitales, tanto Meta como Google”, comenta. Explica que plataformas como Klaviyo permiten predecir el comportamiento del cliente y saber “si una persona te va a comprar en un mes o dos meses”. Sin embargo, aclara que muchos emprendedores no aprovechan esta ventaja: “Cuando te compran por primera vez, muchas veces tu marca se les olvida. Las personas ya no tienen esa atención que tenían tiempo atrás”. Por eso insiste en la importancia de crear automatizaciones que mantengan el contacto vivo. “Yo considero que todas las tiendas en línea deberían tener, como mínimo, de 7 a 8 automatizaciones para hacer el seguimiento a las personas que ingresan a la tienda, que dejan el carrito, que se suscriben al pop up de bienvenida, etc.”. Estas automatizaciones permiten medir cada acción del usuario y, a partir de eso, construir una estrategia de flujo que mantenga la comunicación constante con la audiencia. Pero la fidelización no se trata solo de vender. También implica educar y conectar emocionalmente con los clientes: “Al final del día tenemos que formar una comunidad, necesitamos que las personas estén conscientes del problema que sufren todos los días y qué pasaría si no aprovechan nuestro producto”. En ese sentido, Romero destaca que el correo electrónico no debe ser visto como una herramienta de venta agresiva, sino como un canal de valor: “Uno genera un impacto de educación y de hacerlos sentir dentro de una comunidad. Ahí las cosas van a cambiar y, si hiciste un buen trabajo durante todo el año, vas a tener una buena base de clientes que sólo llegan gracias al correo electrónico, de hasta un 60 por ciento de conversiones”. En cuanto a las automatizaciones clave, Marco detalla que “la automatización que todo el mundo tiene es la del carrito abandonado”, pero que hay otras igual de efectivas: “la del pop up con un descuento para captar correos, el seguimiento de la persona que ve un producto y luego abandona, la serie de recuperación de clientes, la estrategia de cross selling para aumentar el ticket promedio, y solicitar reseñas para nutrir la página con prueba social. Una estrategia que no puede faltar es atacar con contenido UGC”. Aun así, advierte que no todas las tácticas de venta funcionan igual. “Si ofrecemos un descuento muy agresivo, terminamos bajando el valor a nuestra marca. Lo que sí siempre recomiendo es no bajar precios, sino agregar valor a los productos para vender más”. El objetivo, dice, debe ser construir una marca sólida y confiable, no una que dependa de rebajas constantes para atraer compras. Romero también señala que en toda tienda existen ciertos productos que actúan como puerta de entrada. “Hay un solo producto o un ‘top 3' que siempre te van a comprar las personas en tu tienda. Esos son los productos de adquisición de clientes. Pero para retener tenemos que agregar los productos adicionales, que quizás no tienen tanta rotación, pero que a la gente le va a interesar porque ya conoce nuestros productos principales”. Y aunque aún no es una tendencia extendida, cree que el modelo de suscripción será el próximo paso natural en la región. “La suscripción no se ve tanto en Latinoamérica y eso va a llegar con mucha fuerza”, afirma. Este modelo ofrece previsibilidad financiera al negocio y una experiencia más personalizada al usuario, que recibe lo que necesita sin tener que volver a comprarlo manualmente. Para Marco, el secreto de escalar un e-commerce no está solo en atraer, sino en mantener viva la relación con el cliente. En entender que cada correo, cada automatización y cada interacción son una oportunidad para construir confianza. Porque en un mercado saturado de opciones, las marcas que ganan no son las que más venden, sino las que logran que los clientes vuelvan una y otra vez. Instagram: @marcoromer0 TikTok: @marcoromer0

Are AI games right around the corner? In our second-ever live audience show, host Alexandra Takei, Director at Ruckus Games, sits down with Serge Kynstautas, Head of Engineering at Gardens Interactive, a venture-backed startup building a social online shared fantasy adventure game, and Meir Wasserman, Head of Engineering at 2K Technology. Shooting live from the 3rd annual Pragma Online Services Summit, the trio dives into two critical topics impacting the predominantly technical engineering audience: AI and talent. They discuss AI use cases and tool stacks, how they balance context, security, and flexibility, and how they guide engineering teams in a rapidly changing environment. They also discuss talent in engineering in the new economy – given pressures to do more with less, is the engineering scope and team size being shaved down? Are teams opting for safer, proven tech or looking to innovate? How are engineering leaders bringing along those who may be more reluctant to adopt AI tools in their workflows? That and so much more – including a contentious lighting round and spicy audience Q&A. If you want perspective on the future of AI in games and the subsequent cascading effects on talent, this episode is a must-listen. We'd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you're interested in learning more, go to https://gaming.lsvp.com/.We'd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Épisode 1376 : Instagram a déployé en 2025 plusieurs fonctionnalités majeures de partage qui transforment l'expérience utilisateur de la plateforme. Ces nouveautés s'articulent autour de trois axes principaux : les reposts, la carte des amis et l'onglet Amis.La Fonctionnalité Repost : Le Partage Natif Enfin DisponibleLa fonctionnalité Repost permet désormais de repartager directement les publications publiques d'autres utilisateurs. Cette nouveauté, largement réclamée par la communauté, fonctionne de manière similaire au retweet de Twitter.https://lesuperdaily.com/episode/les-nouveautes-d-instagram-que-vous-ne-pourrez-pas-ignorer/Comment utiliser le Repost :Une nouvelle icône (représentant deux flèches circulaires) apparaît sous chaque publication publique, à côté des boutons "J'aime" et "Commenter" Appuyez sur l'icône pour repartager un Reel, une photo ou un carrousel Ajouter un commentaire personnel : Vous pouvez ajouter une note explicative dans la bulle de commentaire qui apparaît Le contenu reposté apparaît dans votre fil d'actualité et dans un onglet dédié "Reposts" sur votre profil Les reposts bénéficient de plusieurs avantages en termes de visibilité :Attribution automatique au créateur original avec lien cliquable Recommandation aux abonnés de celui qui repartage, même s'ils ne suivent pas le créateur initial Archivage permanent dans l'onglet "Reposts" du profil Suppression possible à tout moment depuis l'onglet dédié —Quels usages de la fonction repost pour les marques ? La fonctionnalité Repost d'Instagram transforme radicalement les possibilités de marketing pour les marques. Elle offre de nouveaux leviers pour amplifier leur présence et créer des synergies avec les communautés. Écosystème d'Ambassadeurs : Une Nouvelle Dimension CollaborativeLes marques peuvent désormais structurer leurs programmes autour de la réciprocité du partage. Contrairement aux collaborations traditionnelles où seule la marque bénéficie de la visibilité, le Repost crée une dynamique gagnant-gagnant.Co-amplification : L'ambassadeur reposte les contenus de la marque, la marque reposte ceux de l'ambassadeurCrédibilité renforcée : L'ambassadeur gagne en légitimité en étant featured par la marque. La marque gagne en incarnation.—Marketing d'Influence : Des Collaborations Plus AuthentiquesLa fonction repost se trouve être un outil complémentaire au post collab.Je peux compléter mes campagnes d'influence en demandant l'intégration de repos de contenu de marque ou en reportant moi même du contenu UGC produit par un influenceur.Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Send us a textWhat happens when financial secrets threaten to destroy your marriage? For Shayna, author of "Rebuilding a Marriage," the discovery that her husband had been making financial decisions without her knowledge became a pivotal moment that could have ended their relationship. Instead, it became the catalyst for profound healing and transformation.Shayna's journey begins with a common scenario: as a stay-at-home mom caring for their daughter, she gladly handed over financial responsibilities to her husband, who ran a successful real estate company. With her history of depression and anxiety worsening, she "buried her head in the sand" about money matters while her husband shouldered increasing burdens alone, attempting to protect her from additional stress. When financial problems finally surfaced through an unexpected conversation with her father, Shaina faced a choice that many betrayed spouses confront: walk away or rebuild.Despite the betrayal of trust, Shayna chose to honor her wedding vows—"in sickness and health, for richer or poorer"—and work toward reconciliation. Her path included a temporary separation, intensive therapy, and ultimately, the writing of a book to process her experience and help others facing similar challenges. The cornerstone of their healing became weekly family meetings where financial transparency replaced secrecy, and shared responsibility replaced isolation.Shayna's candid reflections reveal an important truth about marriage: it's rarely a perfect 50-50 split. Some days, one partner might only have 20% to give, requiring the other to contribute 80%. This fluid partnership, built on communication and shared goals, forms the foundation of rebuilding trust after betrayal. For anyone struggling with financial infidelity or communication breakdown in marriage, Shaina's story offers both practical strategies and the priceless gift of hope that yes, your relationship can survive and even thrive after betrayal.

In this episode, we're answering your questions all about the creator journey. From planning content while traveling to connecting with other influencers and landing brand deals. We dive into UGC retainers, pitching brands after hitting 10K, what to do when an ad flops, what really separates those who make it in this industry, and more! Danielle's Instagram: @shestyledwhatAllysa's Instagram: https://www.instagram.com/allysa.larson?igsh=NTc4MTIwNjQ2YQ==Podcast Instagram: @theinfluencecommunityAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this special edition of the DTC Podcast, we break down Crown Affair's ad strategy, creative execution, and landing page experience. Hosted by Eric Dyck and joined by Aves, this teardown focuses on how the brand has scaled through a hero SKU, clean branding, and a ritual-based narrative that resonates with a premium beauty audience.What You'll Learn in This Episode✔️ How Crown Affair uses a dry shampoo hero product to drive acquisition✔️ Why the “ritual” brand positioning allows flexibility in product education and bundling✔️ The importance of top-of-funnel clarity — and where their website messaging could improve✔️ What makes their ad creative mix so effective (UGC, press badges, branded visuals)✔️ Why they run retail-focused ads (Sephora) alongside DTC✔️ How Instagram lifestyle content supports their ritual narrative✔️ Tactical insights on bundle builders vs. in-cart upsellsBest Moments in the EpisodeBreakdown of their “Crown” pun, brand aesthetic, and above-the-fold critiquesWhy clean branding can still confuse users without contextual clarityWhat makes their ad messaging tactile and emotionally resonantHow running to a dry shampoo SKU helps educate while differentiatingThoughts on Instagram strategy beyond the grid: sell the lifestyle, not just the productThe risks and rewards of running top-of-funnel campaigns to retail storesWhy It Matters for DTC OperatorsCrown Affair shows how premium brands can scale with clarity + ritual. By focusing on fewer SKUs, tighter messaging, and a flexible customer ritual, they've found a formula that blends high aesthetic with real-world traction. If you're running a beauty, wellness, or ritual-based brand — this episode will show you where strategy meets execution.Timestamps00:00 – Intro: Crown Affair Live Brand Breakdown02:00 – Why You Should Listen to Adventurous04:00 – Website Audit: What's a Three-Course Ritual for Hair?08:00 – Ad Library Review: UGC vs. Branded Content12:00 – Founder-Led Storytelling & The “Ritual” Concept15:00 – The Glossier Comparison and Brand Persona17:00 – Bundle Builders, AOV Strategy, and Upsells18:00 – Instagram Strategy: Rituals Beyond Aesthetics20:00 – Final Thoughts and Call for Brand SuggestionsHashtags#DTCPodcast #AKNF #CrownAffair #AdLibrary #BeautyMarketing #BrandBreakdown #HaircareBrand #EcommerceStrategy #AdCreative #DTCBrands Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF550Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

If you've been sending in auditions and hearing nothing but crickets, this episode is for you. Veteran casting director Mary Lynn Wissner joins Marc Scott to break down what casting pros are really listening for—and what causes them to hit delete in the first five seconds. Mary Lynn has spent more than three decades casting voice over talent for top brands like Disney, DreamWorks, Hallmark Channel, HGTV, and History Channel. In this conversation, she shares audition red flags, commercial trends, and the new rules of self-direction in a world shaped by TikTok, influencers, and even AI. You'll learn: What makes or breaks an audition Why a pretty voice isn't enough anymore How acting and “pre-life” bring authenticity What casting directors actually control The growing impact of UGC on reads Advice for VO talent with a radio background CONNECT WITH MARY LYNN WISSNER

Mastering Social Media Advertising in 2024: Expert Insights from Madison Hollimon of Mad Marketing HouseIn the rapidly evolving world of social media marketing, staying ahead of platform trends, AI tools, and audience expectations is critical. In a recent podcast episode, Josh Elledge interviewed Madison Hollimon, CEO and Founder of Mad Marketing House, who shared her expertise in content creation, paid advertising, and user-generated content (UGC) strategies. This post breaks down key insights and actionable tips for businesses looking to optimize their social media campaigns and maximize engagement in 2024.Navigating Paid Ads, UGC, and AI in Social Media MarketingMadison emphasizes that effective social media marketing requires blending creativity with data-driven strategy. By leveraging authentic UGC, businesses can increase engagement and build trust, while paid advertising helps amplify reach and drive conversions. Combining AI tools with human oversight ensures campaigns are optimized efficiently without losing the personal touch that resonates with audiences.She also highlights the differences between B2B and B2C advertising, explaining that B2B campaigns require precise targeting on platforms like LinkedIn, while B2C campaigns rely on broad reach across Meta and TikTok. Madison stresses that paid advertising is most effective when aligned with strategic goals, proper budgeting, and ongoing monitoring, emphasizing that quick wins come from smart investments rather than guesswork.Finally, Madison encourages brands to embrace authenticity and storytelling while adopting AI and automation cautiously. Keeping content relatable and visually appealing ensures campaigns stand out amid algorithm changes and evolving consumer behavior. Businesses that blend technology with creativity are positioned to achieve higher ROI and long-term brand loyalty.About Madison HollimonMadison Hollimon is the CEO and Founder of Mad Marketing House, a full-service social media marketing agency specializing in content creation, paid advertising, and strategic campaigns for both B2B and B2C brands. With a focus on combining creativity, strategy, and data, Madison helps businesses scale their social presence and engage audiences effectively.About Mad Marketing HouseMad Marketing House is a creative agency that helps businesses craft authentic content and implement high-performing social media campaigns. Leveraging UGC, AI tools, and strategic paid advertising, the agency works with entrepreneurs, product-based businesses, and personal brands to maximize engagement, conversions, and ROI.Links Mentioned in this EpisodeMad Marketing House WebsiteMadison Hollimon LinkedInInstagram: @madmarketinghouseKey Episode HighlightsThe importance of authentic user-generated content for engagement and trust.How AI and automation can optimize campaigns without replacing human oversight.Strategic differences between B2B and B2C social media advertising.Tips for paid ad budgeting, targeting, and monitoring to maximize ROI.Future trends in social media marketing and content strategy.ConclusionSocial media marketing in 2024 demands a balance of creativity, strategy, and technological savvy. Madison Hollimon's insights highlight how brands can leverage UGC, paid advertising, and AI tools to drive engagement and achieve measurable results while staying authentic and audience-focused.

Q4 is HERE. This is your wake-up call to stop coasting and start cashing in. This not the time to just stuff our faces with halloween candy and sit back. We need to be stuffing our faces with halloween candy and cashing checks. These next 90 days can make or break your year as a content creator, influencer, or UGC travel creator. Today, I'm breaking down exactly how to squeeze every last dollar out of 2025 while setting yourself up to make more money online in 2026 — without the hustle culture burnout.In this episode, I walk you through my exact Q4 strategy — the one I'd use if I were starting over today as a travel creator:Reignite those old brand collaborations. I'll show you how to turn one-time deals into repeat partnerships — and why “no” isn't really a no in Q4. Audit those unpaid invoices and finally collect that cash. You did the work — now get the reward. Stop waiting for January 1st to start fresh. I'll share my mindset shift on why New Year goals are overrated and how to start implementing your 2026 strategy now. From client onboarding to pricing packages and payment setup — this is your chance to clean up the backend so you can scale smoothly into the new year.I'll walk you through my week-by-week roadmap to finish the year strong and build momentum for your next big income leap as a content creator.

Kerala & Karnataka govt have said they wouldn't adopt the curriculum. Over 900 academics signed petition against draft mathematics curriculum last month, urging UGC to withdraw it.  

Tired of “Home for the Holidays” on repeat? In this episode we share 20+ proven, low-lift holiday ideas you can roll out fast—from tasteful model-home décor and seasonal website swaps to HOA-friendly gatherings, realtor tailgates, and UGC contests that fuel word-of-mouth and Q4 sales.Download the Holiday Marketing Guide to follow along! You'll learn how to:Refresh branding (seasonal logos, signatures) without a full rebrandMake models feel magical on a budget (wrapped boxes, greenery, scent & sound)Add simple virtual décor to renderings/videos for social, email, and plan pagesHost community + HOA events (Story Time with Santa, cookie swaps, decorating classes)Win with realtors (tailgate broker opens, Santa photo ops, “12 Days” prize runs)Give calorie-free gifts that stick around (mini pumpkins, plants with branded picks)Spark UGC with “Pictures for Pie,” porch-decor contests, & Elf-on-the-Shelf photo opsPublish local holiday guides (pumpkin patches, Santa pics, tree farms, best light displays)Who it's for: New-home marketers, OSCs, sales leaders, and on-site teams who want festive campaigns that convert—without burning the December candle at both ends.Chapters: 00:00 Welcome & why holiday differentiation matters 03:00 Model-home décor (indoor/outdoor) on a budget 06:00 Virtual décor for renderings & short videos 08:00 Community/HOA experiences that drive referrals 10:00 Realtor plays: tailgates, Santa photos, 12-day giveaways 13:00 Sticky gifts (not sweets!) 15:00 UGC contests that explode reach 18:00 Local guides for SEO + goodwill 20:00 Wrap-up & next steps

The video discusses the concept of User Generated Content (UGC) and how it presents an opportunity for everyday people to earn money by creating simple content for brands. The speaker emphasizes that UGC is accessible to anyone, regardless of their social media following or experience level. The process involves creating content such as testimonial videos, unboxings, and lifestyle demonstrations, which brands can use to connect with their customers. Key points include: * UGC Accessibility: The speaker highlights that UGC is not about being an influencer or having a large social media presence. Instead, it's about creating content that brands can use to showcase their products through real people. * Ease of Entry: The speaker reassures viewers that creating UGC is simple and can be done with basic equipment like a smartphone. The content doesn't need to be posted on personal social media; it's provided directly to the brands. * Monetization Potential: The video outlines how individuals can earn money by participating in UGC, with the potential to earn around $1,000 within the first 30 to 60 days. The speaker shares their own experience of making $1,000 in the first two weeks, though they acknowledge having more time and a strong work ethic compared to others. * Encouragement for Beginners: The video encourages viewers to start creating content, highlighting that growth and improvement come with practice. The speaker reflects on their own journey and how their content has evolved over time. Overall, the video aims to empower individuals to explore UGC as a viable way to earn additional income without the need for extensive resources or a large audience. RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Matthew Gardiner from World Travel Market for a special look at how the user journey is being radically reshaped, and why the travel industry offers a powerful lens for understanding the broader changes all marketers now face. From AI-powered search and agents, to disconnected content ecosystems, collapsing funnels, and new expectations for sustainability and meaning, the way users discover, evaluate, and buy has shifted. Whether you work in travel or not, this episode delivers insight into how to adapt your digital strategy for a fragmented, AI-enhanced, and purpose-driven customer journey. In This Episode: Why AI is collapsing the funnel Users no longer move in a straight line from awareness to action. Conversations with AI agents like ChatGPT are replacing multi-step journeys. Whoever owns the AI conversation, owns the customer. From connected to disconnected content The shift from traditional, connected social feeds to short-form, algorithmically driven discovery (Reels, TikToks, Shorts) has changed how we build awareness and trust. AI Overviews and Answer Engine Optimisation With 55% of Google searches now including AI summaries, Daniel explains why SEO alone is not enough and how Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are the new battlegrounds. Agents are doing the work From itinerary planning to automated bookings, AI agents are reshaping how users interact with brands, often bypassing websites altogether. The new role of structured data Matthew shares how travel brands must now treat structured markup (schema) as a new kind of distribution, ensuring they are machine-readable to AI systems. Why user testing must change Daniel explains why marketers must rethink usability testing to account for personalised algorithms, behaviour-based ad targeting, and AI-powered search. Brand loyalty as a survival tactic In an age of disintermediation, programmes like Bonvoy are keeping users loyal through gamification and exclusive benefits, offering lessons for all industries. Content strategy for the AI era From FAQs and multilingual support to video answers and UGC, the path to visibility is paved with granular, high-quality, human-first content. Industry Case Study: Travel Through a detailed conversation with Matthew Gardiner, the episode explores how the travel industry has continually adapted to disruption. From the rise of OTAs and TripAdvisor to today's challenges around AI agents, soft adventure trends, live tourism, and sustainability expectations, travel may be the canary in the coal mine but its lessons are highly applicable to every sector. Key Takeaways: AI is not just changing how people search; it is rewriting how people trust, book, and choose. Being mentioned in AI conversations is the new SEO. Structured data and FAQ-rich content are your ticket in. Agents now do things, not just recommend. Optimising for transactions and post-click experience is vital. Loyalty schemes, brand identity, and customer advocacy matter more than ever to bypass AI's generic results. Usability testing must reflect real, personalised experiences, not idealised lab setups.

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic.• Why Engagement Beats Follower Count• How UGC Lowers Ad Costs and Fuels SEO• Briefs, Rights, and Whitelisting Best Practice• Micro and Nano Influencers For Diversified Reach• Testing Hooks, Comments and Share Incentives• Seeding, Affiliates and Long‑Term Creator Programs• AI Influencers' Limits and Where AI Helps• Live Shopping Trends and TikTok Shop Flywheel• Amazon Listing Setup, Vine Reviews and External Boosts• Step‑By‑Step Paths From Zero Budget To Platform ScaleGuest Contact Information: LinkedIn: www.linkedin.com/in/william-gasnerMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Send us a textThis video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowthWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Why Ad Budgets Are Scattered Across Platforms00:12 – Ad Budget Split by Brand Size00:42 – Market Share vs Customer Conversion Goals01:18 – Dayparting and Customer Shopping Behavior02:02 – Why Broad Match Is Underrated in 202502:39 – The Rule: Never Negate a Good Keyword03:01 – Weekly Negations and Ad Software03:27 – Why Advertising Should Be Outsourced04:10 – Scaling Ad Budgets the Right Way04:50 – Frequency of Ad Edits and Seasonal Updates05:10 – Backup Ads and Catalog Data Like an Agency06:04 – Expanding Beyond Amazon to DTC06:54 – Growth from Google, Facebook, TikTok, and Websites07:10 – Why DTC Lets You Own the Customer07:42 – AI Ads Will Change Everything in 202508:17 – TikTok Growth and Challenges for Sellers08:44 – The Rise of UGC and Influencer Advertising09:19 – Why Most Brands Can't Learn New Platforms Alone09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Discover how to grow an app from zero to $200K/month without outside funding. Today's guest is Desmond Ho, founder of LifeReset.com. He bootstrapped his app from $0 to $200K/month by mastering marketing strategies, Meta ads, and high-converting creatives — all while competing in a crowded market.He'll also share how to learn marketing strategies by analyzing competitors, run profitable Meta ads, and create high-performing creatives that convert.If you're just starting out or stuck trying to grow your app in a competitive category, this episode could be your stepping stone to success.You will discover:✅ How to bootstrap an app from $0 to $200K/month✅ Finding product–market fit in a competitive niche✅ How to learn marketing strategies by analyzing competitors✅ Real-world lessons from Desmond's growth journeyLearn More:Check out the app:www.lifereset.comYou can also watch this video here: https://www.youtube.com/live/aGgFkAAnZFsWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

This episode of the “More Than a Network Marketer" podcast focuses on strategies to overcome burnout in online business. The host discusses the importance of creating an exit plan from burnout, emphasizing the need to pivot activities when business feels stagnant. The podcast highlights a case study of a client who, despite being successful, experienced exhaustion and income drops, prompting a reevaluation of monetization strategies. Key points include: 1. **Understanding Burnout**: The podcast begins by addressing the symptoms of burnout, such as working more but earning less, and feeling disconnected from one's message. 2. **Framework for Exit Plan**: The host outlines a three-step framework for exiting burnout: - Audit your skills, not just your titles or accolades. - Simplify income streams and focus on aligned ways to earn. - Build systems and processes to support scaling without increasing personal workload. 3. **Multi-Passionate Approach**: The speaker shares their personal experience as a multi-passionate individual, managing various roles such as UGC creation, creative strategy, and mentoring. They stress the importance of building processes to manage multiple interests without burning out. 4. **Practical Strategies**: Suggestions include investing in project management, organizing notes, and using templates to streamline communication. The host also emphasizes the value of expanding teams and using software to maintain efficiency. 5. **Encouragement and Support**: The podcast concludes with encouragement to embrace the hard lessons and inner work necessary for growth, offering tools and support for those ready to move beyond network marketing. Overall, the podcast provides practical advice and personal insights into managing burnout and achieving sustainable business growth. RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? -- Get ready to get paid high ticket for brand videos + retainer deals without having to post to social media - Lights, Camera Rehired -- https://stan.store/Kaylaybanez/p/lights-camera-rehired→ Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU Tell me in the comments: What was your biggest "OMG I NEEDED THIS" moment? Let's chat below — I reply to every single one! #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline #AgeIsJustANumber