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Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings. Alexa+ now available to everyone in the US—and free for Prime members https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search. Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/ In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10's Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users. Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today. New features and updates to Amazon's FBA Grade and Resell program https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai Helium 10's TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26 In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers: 00:00 - Introduction 00:43 - Walmart Has Vine? 01:53 - Alexa+ Now Everywhere 04:06 - Bulk Product Research 05:35 - Convert with Brand+ 09:29 - Amazon Influencers 13:00 - FBA Grade and Resell 15:43 - Upcoming Events
Adam Stoker goes international with Gavin McKenna, Head of Marketing & Digital Communications at Visit Belfast. Gavin shares his path from agency life to leading Belfast's destination marketing, and why he believes DMOs need to move beyond “digital brochure” websites. They dive into Visit Belfast's bold launch of the UK's first social-first destination website, built around UGC, personalization, and a feed-like experience that mirrors how travelers discover places on TikTok and Instagram. Plus: how Belfast leverages screen tourism (from Game of Thrones to Titanic) in a way that stays authentic to the destination brand. Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.
Recorded live at Pocket Gamer London, Greg sits down with Hill from Checkstep for a wide ranging conversation on trust and safety, AI powered content detection, parenting in a gaming household, and why moderation is no longer just about removing harm.Hill shares her journey from data analyst to GTM leader in trust and safety, how Checkstep is building on top of the rapidly evolving AI ecosystem rather than competing with it, and why “build vs buy” decisions are becoming existential for modern studios.They explore:• What trust and safety really means for multiplayer games and UGC platforms• Why content detection is replacing traditional moderation language• How large language models are changing speed to value for studios• Where humans still matter in AI driven workflows• Detecting grooming and harmful behavior without exposing moderators to trauma• Why keystroke detection and behavioral patterns are becoming new signals• The real ROI conversation studios want proof on• Promoting positive player behavior instead of only policing bad actors• Parenting in a gaming household and how Greg thinks about kid safe play• Why balance beats bans when raising young players• Continuous learning, newsletters, and staying sharp in fast moving industries• What success looks like for startups scaling with investors• Hill's 2026 goals and growing meaningful industry partnershipsThe conversation blends operator level insight with personal stories, from renovating bathrooms at night to Wordle streaks and Goat Simulator family sessions.If you care about LiveOps, community health, AI in CX, or building safer game ecosystems at scale, this episode is for you.
Send us a textThis video is essential for brands working with UGC influencers, offering practical advice on improving their processes. We stress the importance of a clear creative brief to guide your influencers, covering product details and desired video content style. Learn effective methods for a stronger influencer strategy and how to find influencers for your brand to optimize your marketing efforts and brand deals.Working with UGC influencers can feel like a mess without a clear brief. This video walks through how to create a proper influencer script and content breakdown using AI tools. Learn how to improve clarity, reduce revisions, and get content that actually performs.Struggling with influencer results? Let's fix your UGC content strategy, book a real call that solves it: https://bit.ly/4jMZtxu--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0Q4 Selling Playbook: https://bit.ly/46Wqkm3Amazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why Most UGC Strategies Fail 00:15 - What Is a Creative Brief for Influencers 00:50 - Common Mistakes in UGC Content Creation 01:30 - Using AI to Build the Perfect Influencer Brief 02:10 - Product Details and Key Attributes in the Brief 03:10 - Style and Tone Guidance for UGC Videos 04:00 - Why Natural-Looking Videos Perform Better 05:10 - Adjusting Transcripts to Avoid Ad Tone 06:10 - Giving Influencers Everything They Need 07:00 - Be Open to Feedback from Influencers________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Every January the French come to town. Specifically, the Union des Grands Crus de Bordeaux. UGC is your chance to try the newest Bordeaux vintage, and to buy these wines before they hit our stores shelves. This year, the 2023 vintage is featured, and we have wine managers Gabe and Jon to walk us through the event and some highlights from the vintage. Chateau Carbonnieux Pessac Leognan Blanc 2023 Chateau Giscours Margaux 2023 Chateau Clinet Pomerol 2023 Chateau Doisy Daene Barsac 2023 If you have a question for the Barrel to Bottle Crew, email us at comments@binnys.com, or reach out to us on Facebook, Twitter or Instagram. If we answer your question during a podcast, you'll get a $20 Binny's Gift Card! If you like our podcast, subscribe wherever you download podcasts. Rate and review us on Apple Podcasts.
First, we discuss the new set of UGC anti-discrimination rules for Indian universities now paused by the Supreme Court. We speak to The Indian Express' Vidheesha Kuntamalla about what these rules aimed to change, why they've sparked backlash, and what happens next.Next, we discuss a less-talked-about economic risk, public health. The Indian Express' Udit Misra tells us why economists are warning that failing health metrics could derail India's economic ambitions. (11:50)And in the end, we look at the latest updates in the Enforcement Directorate's money laundering probe into the Anil Ambani group, with fresh assets worth ₹1,885 crore attached. (25:50)Hosted by Ichha SharmaProduced and written by Shashank Bhargava and Ichha SharmaEdited and mixed by Suresh Pawar
You didn't become a travel creator to spend summer locked in a room editing reels while everyone else is actually traveling. And yet… here we are.In this episode, I'm breaking down how to stop treating your travel content like a hobby and start running it like a real business — one that pays you, supports your lifestyle, and doesn't rely on you posting 24/7 just to stay afloat.If your goal is to be a paid to travel content creator (without burning out), this episode is your roadmap.What We're Talking About in This EpisodeBy the time summer hits, you don't need more followers — you need systems, strategy, and sustainable income. In this episode, I walk you through what separates creators who get stuck from creators who actually build something long-term.Here's what you'll learn:The difference between being a travel creator and being a travel creator business ownerWhy relying on one income stream (or just brand deals) keeps creators stuckHow UGC creators and travel creators can build diversified, predictable incomeThe systems you need so your business doesn't fall apart every time you travelWhy an email list is the most underrated asset in your content creator businessHow to track your numbers (without overcomplicating it)A realistic plan to build multiple revenue streams before summerIf you're a content creator, travel creator, or UGC creator who wants consistent income and freedom — this is the shift you need to make.If this episode clicked for you:DM me on Instagram and tell me which income stream you're starting withIf you want support, accountability, and real systems, check out The Travel Creator Business Plan — all the details are in the show notesJoin a coworking session if you need help actually sitting down and building this (body doubling works)I can't wait to see where you are this summer — both physically and in your business.Happy creating, happy building, and I'll see you in the next episode ✈️
The Supreme Court on Thursday put on hold the controversial 2026 UGC anti-discrimination rules, observing that their vague language could have sweeping consequences and may divide society. As student protests erupt across campuses, the top court questioned the constitutionality of the new regulations, flagged the exclusion of ragging, and warned of possible misuse. The bench clarified that the 2012 Regulations will remain in force so that students are not left remediless. Ruchi Bhattar explains in this #InstantAnalysis----more----Read full article here: https://theprint.in/judiciary/new-ugc-rules-on-hold-why-supreme-court-believes-they-are-regressive-can-deepen-caste-divisions/2839882/
In this podcast, Kushal speaks with Tushar Gupta about the India EU trade deal and the economic survey that was released by the government of India today. They also talk about the Supreme Court putting a stay on the new UGC 2026 notification. Follow them: X: @Tushar15_ Substack: https://politypolicy.substack.com/ #indiaeutradedeal #indiaeu #indiaeudeal #economicsurvey #ugc_roll_back #UGC #Narendramodi #UGC_RollBack #UGC_Roll_Back #ugcregulations #EducationReform #EquitySquad #StudentLife #CastePolitics #STSCAct ------------------------------------------------------------ Listen to the podcasts on: SoundCloud: https://soundcloud.com/kushal-mehra-99891819 Spotify: https://open.spotify.com/show/1rVcDV3upgVurMVW1wwoBp Apple Podcasts: https://podcasts.apple.com/us/podcast/the-c%C4%81rv%C4%81ka-podcast/id1445348369 Stitcher: https://www.stitcher.com/show/the-carvaka-podcast ------------------------------------------------------------ Support The Cārvāka Podcast: Buy Kushal's Book: https://amzn.in/d/58cY4dU Become a Member on YouTube: https://www.youtube.com/channel/UCKPx... Become a Member on Patreon: https://www.patreon.com/carvaka UPI: kushalmehra@icici Interac Canada: kushalmehra81@gmail.com To buy The Carvaka Podcast Exclusive Merch please visit: http://kushalmehra.com/shop ------------------------------------------------------------ Follow Kushal: Twitter: https://twitter.com/kushal_mehra?ref_... Facebook: https://www.facebook.com/KushalMehraO... Instagram: https://www.instagram.com/thecarvakap... Koo: https://www.kooapp.com/profile/kushal... Inquiries: https://kushalmehra.com/ Feedback: kushalmehra81@gmail.com
In this podcast, Kushal speaks with Tushar Gupta and Nikhil Mehra about the 2026 UGC notifications that have led to a storm on social media. What are these new notifications proposing, and what are the possible solutions to the same? Follow them: X: @TweetinderKaul X: @Tushar15_ Substack: https://politypolicy.substack.com/ #ugc_roll_back #UGC #Narendramodi #UGC_RollBack #UGC_Roll_Back #ugcregulations #EducationReform #EquitySquad #StudentLife #CastePolitics #STSCAct ------------------------------------------------------------ Listen to the podcasts on: SoundCloud: https://soundcloud.com/kushal-mehra-99891819 Spotify: https://open.spotify.com/show/1rVcDV3upgVurMVW1wwoBp Apple Podcasts: https://podcasts.apple.com/us/podcast/the-c%C4%81rv%C4%81ka-podcast/id1445348369 Stitcher: https://www.stitcher.com/show/the-carvaka-podcast ------------------------------------------------------------ Support The Cārvāka Podcast: Buy Kushal's Book: https://amzn.in/d/58cY4dU Become a Member on YouTube: https://www.youtube.com/channel/UCKPx... Become a Member on Patreon: https://www.patreon.com/carvaka UPI: kushalmehra@icici Interac Canada: kushalmehra81@gmail.com To buy The Carvaka Podcast Exclusive Merch please visit: http://kushalmehra.com/shop ------------------------------------------------------------ Follow Kushal: Twitter: https://twitter.com/kushal_mehra?ref_... Facebook: https://www.facebook.com/KushalMehraO... Instagram: https://www.instagram.com/thecarvakap... Koo: https://www.kooapp.com/profile/kushal... Inquiries: https://kushalmehra.com/ Feedback: kushalmehra81@gmail.com
In this episode, we sit down with our friend Taylor Nicole Hayden to break down what it actually looks like to build a sustainable creative career - across modeling, content creation, photography, producing and UGC.Taylor shares how she went from small-town Indiana to working with brands like Free People, Billabong, and global lifestyle companies - without niching herself into a single box.Inside this episode:How to build a multi-lane creative careerWhy UGC is more valuable to brands than influencer postsHow to pitch paid trips before you travelWhat brands actually care about when hiring creatorsReal pricing numbers for UGC + brand campaignsHow Taylor balances work, creativity, and motherhoodFollow Taylor - https://www.instagram.com/taylornicolehayden/Get the Pitching Masterclass - Use Code: 2026 for $50 Off www.creativrise.com/pitchingmasterclassMost creatives do not fail because they lack talent. They fail because their business is built on shaky ground.In 2026, over half of creatives will never break $50k a year. Not because they did not try hard enough, but because they never learned how to build real offers, attract the right clients, or sell with confidence.That is exactly why we created the Creativ Rise Mastermind.Over the last 6 years, 416 Creativ Rise graduates have generated more than $112 million doing work they actually enjoy because of their 6 figure business foundation.Round 15 starts March 15th and applications go live to the waitlist on Feb 23rd!Inside this 6 week mastermind, you will not just learn concepts. We will help you will implement:How to build clear, valuable, properly priced offersHow to attract clients who already see you as the solutionHow to build a strong, high value network that leads to real opportunitiesHow to create a repeatable inbound and outbound lead systemHow to market your business sustainablyHow to sell confidently without feeling pushy or awkwardHow to grow to six figures and beyond in a sustainable, healthy wayIf you are a photographer, filmmaker, content creator, or social media manager in the wedding or brand space, this is for you. Join the waitlist today!Learn more and watch real client stories atwww.creativrise.comFree Tools & Trainings:→ Pricing Calculator: creativrise.com/pricingcalculator→ Productivity Course: creativrise.com/productivity→ $10K/Mo Creator Workshop Replay: creativrise.com/workshop→ Money Management Training: creativrise.com/moneytraining→ Fix Your Inquiry Form: creativrise.com/inquiryformListen & Subscribe:→ Apple Podcasts: apple.co/creativrise→ Spotify: open.spotify.com/show/creativriseFollow Along:→ Instagram: @creativrise | @joeyspeers | @christyjspeers
تواصل معانا وشاركنا افكاركبناء براند لمنتج غير معروف ليس مغامرة عشوائية، بل معادلة دقيقة بين الفهم العميق للسوق، وقدرة حقيقية على البيع قبل أي إنفاق إعلاني.في هذه الحلقة من بودكاست من التانك إلى أمازون، نناقش الفروق الجوهرية بين السيلز والتسويق والإعلان، ومتى يكون الإعلان أداة فعالة، ومتى يتحول إلى تكلفة بلا عائد.نتعمق في دور مهارات السيلز كعامل حاسم في نجاح أي منتج جديد، وكيف تؤثر طريقة عرض القيمة على قرارات الشراء وبناء الثقة مع العميل.كما نكشف الحقيقة الكاملة حول التسويق عبر UGC،هل هو أداة نمو حقيقية أم مجرد موجة عابرة،ومتى يمكن الاعتماد عليه لبناء براند مستدامبدلًا من نتائج مؤقتة.
Jaclyn Ling went from starting a YouTube channel as a teenager to founding Bento—a platform that's changing how content creators land brand partnerships. In this episode, we dive deep into the systems and strategies creators need to build sustainable businesses in 2026.Episode Highlights:✨ The exact cold email strategy that gets responses from brands✨ Why most creators give up too early (hint: you need 100+ pitches/month)✨ How Jaclyn furnished her entire NYC apartment through UGC partnerships✨ Her go-to skincare routine featuring Ultraviolet Spray SPF and vitamin C serums✨ AI's role in content creation and why it won't replace human storytelling✨ Actionable advice for pivoting your content nicheTry Bento: Get 20 free emails every month Website: onbento.comInstagram: @onbentoAbout What's Your Skincare Routine:Join LeAura Luciano as she explores the intersection of beauty, business, and content creation. Each episode features successful creators sharing their skincare routines, business strategies, and the systems that power their brands.
Retail & eCom, the one-two punch for evolving an entrenched category.On the latest episode of the Omnichannel Marketer, I spoke with Lisa Bubbers, Chief Marketing and Brand Officer at Studs.Studs is a new entrant in the ear piercing category – positioning itself as a piercing company instead of an earring brand. In contrast to Claire's or the mall kiosk which is where children go to get their first piercing with a piercing gun (myself included), Studs focuses on needle piercings for return piercers. The idea came from getting a second ear piercing at a tattoo parlor, which was a sub-optimal experience. Part of this less ideal experience was a disconnect between the act of piercing and picking an earring that you liMost people get their ears pierced with an earring they don't care for, and have to wait until the piercing heals to replace it with something more fashionable that they purchased elsewhere. Studs fuses the retail piercing experience with fashionable lines of earrings that can be worn out of the store, and purchased online.Lisa created the term “earscaping” to create conversation around the art and science of getting ear piercings that work with your anatomy and personal style. The brand started with a single studio in NoLita in 2019 and now has 25 locations across the country. A brand with fused retail and e-commerce presence, Lisa defines omnichannel as:
Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more! CHAPTERS & TIME STAMPS00:00 Intro3:42 When did AI influencers start & who are they? 5:33 How many AI influencers are there & what's the market?6:00 Gary Vee: Why I disagree on his take 7:04 Tess' take: They'll replace UGC, not influencers 8:57 Influence is expensive, not content (Alix Earle) 9:50 Tess' take: It won't replace, we'll co-exist with AI influencers 11:06 Tess' take: AI influencers will win who we love that they're AI 14:08 How people are making money from AI influencers 16:17 Content idea & trend of the week18:59: After hours: Should you create a new channel for a new content pillar?Check out Brevo at https://get.brevo.com/tess and use my code TESS at checkout to save 50% on their Starter and Standard Plans for your first three months!
Mamata Didi Fears Losing West Bengal? | UGC, NEET, Govt on Backfoot | BMC Elections | AR Rehman
In this episode of the Basic Influencer Strategies Podcast, Mike is joined by Jen, a full-time content creator and photographer from Alberta, Canada, to break down how User Generated Content (UGC) actually works and how creators are getting paid without relying on a large following.Jen shares her journey from being a grade one teacher to building a full-time income through photography, UGC, and brand partnerships. We talk through what UGC is, how it differs from traditional influencer marketing and the Amazon Influencer Program, and why it has become one of the most accessible ways for creators to monetize their skills.The conversation dives into how Jen landed her first UGC opportunities, what brands look for when hiring creators, and how to position yourself professionally even when you're just getting started. Jen also walks through her experience using Fiverr for UGC work, including how response rates, reviews, and communication directly impact long-term success.We also explore the travel side of UGC, where Jen shares how she's exchanged content for luxury accommodations, how to pitch hotels and travel brands, and what creators need to understand before trading content for experiences.If you're interested in UGC, freelancing as a content creator, or using content creation to unlock paid brand deals and travel opportunities, this episode is packed with real-world insight and actionable advice.Topics covered in this episode:What UGC is and how it differs from influencer marketingUGC vs the Amazon Influencer ProgramHow to get started with UGC as a beginnerCreating content brands are willing to pay forUsing Fiverr for UGC work and brand outreachBuilding a portfolio without prior brand dealsNegotiating rates and understanding your valueWhy response rate and communication matterUsing UGC to unlock travel and hotel opportunitiesBalancing UGC with other income streams_______________Follow along with Jen's Journey!Travel with Jenny JoUGC with Jenny Jo_______________
Megan Spencer, better known online as Meg the Creator, is a content creator and mentor who helps introverts and “everyday people” earn real money online without becoming influencers. Through her Anti Influencer Method™, she teaches practical side hustles like Amazon Onsite Commissions (“Amazon reviews”), UGC freelancing, and TikTok Shop so students can build sustainable income streams without relying on follower counts or virality. On this episode we talk about: How Megan went from local government and social media management to building a multi–six-figure online business as a creator and mentor. The exact early steps of her social media agency: landing first clients on Upwork, charging low retainers, then scaling to $5K/month per client with a niche in holistic doctors. How Amazon Onsite Commissions works (horizontal product-review videos on Amazon product pages, no follower minimum) and why it can become “magic money” once you have enough videos live. Beginner-friendly UGC platforms (like JoinBrands and Billo), typical starter rates ($50–$80 per video, paid product photos), and how to turn that into recurring brand work. What's inside her Anti Influencer Method™ Skool community: training on Amazon Onsite, UGC, TikTok Shop, freelancing, and a steady stream of brand opportunities for students. Top 3 Takeaways You don't need an audience to get paid. Models like Amazon Onsite Commissions and UGC let you piggyback on Amazon's traffic and brand audiences instead of building your own following. Start small, then level up. Early UGC jobs might pay $50–$80 per video or $15 for a quick photo set, but they build your portfolio, skills, and confidence—so you can later charge much more. Community and environment matter. Being in a group of people all learning the same skills (and sharing brand deals) accelerates your progress and makes the whole process far less intimidating—especially if you're introverted. Notable Quotes “I didn't want to be famous—I just wanted to be paid.” “Courses changed my life. That first $997 course led to my first $2,400 client and proved I could make money online.” “You have to build what people want, then give them what they need on the back end. That's true for brands and for creators.” Connect with Meg the Creator: Website & resources: megthecreator.com Anti Influencer Method™: antiinfluencermethod.com Instagram: @megthecreator__ ✖️✖️✖️✖️
Discover the secret to making extra money without having to get a second job. User-generated content, or UGC, has become a lucrative way for individuals to earn additional income. In this video, we'll explore the world of UGC and provide you with tips and strategies on how to monetize your content and make extra money. Whether you're looking to supplement your income or turn your passion into a full-time career, this video will show you how to get started with UGC and start earning extra money today. Learn how to create engaging content, build a loyal following, and turn your UGC into a profitable venture. With the right mindset and strategy, you can turn your UGC into a goldmine and make extra money without having to get a second job. So, if you're ready to take your finances to the next level, watch this video now and start making extra money with UGC. Key points include: UGC Accessibility: The speaker highlights that UGC is not about being an influencer or having a large social media presence. Instead, it's about creating content that brands can use to showcase their products through real people. Ease of Entry: The speaker reassures viewers that creating UGC is simple and can be done with basic equipment like a smartphone. The content doesn't need to be posted on personal social media; it's provided directly to the brands. Monetization Potential: The video outlines how individuals can earn money by participating in UGC, with the potential to earn around $1,000 within the first 30 to 60 days. The speaker shares their own experience of making $1,000 in the first two weeks, though they acknowledge having more time and a strong work ethic compared to others. Encouragement for Beginners: The video encourages viewers to start creating content, highlighting that growth and improvement come with practice. The speaker reflects on their own journey and how their content has evolved over time. Overall, the video aims to empower individuals to explore UGC as a viable way to earn additional income without the need for extensive resources or a large audience.✨
Discover the secret to making extra money without having to get a second job. User-generated content, or UGC, has become a lucrative way for individuals to earn additional income. In this video, we'll explore the world of UGC and provide you with tips and strategies on how to monetize your content and make extra money. Whether you're looking to supplement your income or turn your passion into a full-time career, this video will show you how to get started with UGC and start earning extra money today. Learn how to create engaging content, build a loyal following, and turn your UGC into a profitable venture. With the right mindset and strategy, you can turn your UGC into a goldmine and make extra money without having to get a second job. So, if you're ready to take your finances to the next level, watch this video now and start making extra money with UGC. Key points include: * UGC Accessibility: The speaker highlights that UGC is not about being an influencer or having a large social media presence. Instead, it's about creating content that brands can use to showcase their products through real people. * Ease of Entry: The speaker reassures viewers that creating UGC is simple and can be done with basic equipment like a smartphone. The content doesn't need to be posted on personal social media; it's provided directly to the brands. * Monetization Potential: The video outlines how individuals can earn money by participating in UGC, with the potential to earn around $1,000 within the first 30 to 60 days. The speaker shares their own experience of making $1,000 in the first two weeks, though they acknowledge having more time and a strong work ethic compared to others. * Encouragement for Beginners: The video encourages viewers to start creating content, highlighting that growth and improvement come with practice. The speaker reflects on their own journey and how their content has evolved over time. Overall, the video aims to empower individuals to explore UGC as a viable way to earn additional income without the need for extensive resources or a large audience. RESOURCES MENTIONED: → FREE RESOURCE: What I said to brands to get 10 PAID DEALS overnight -- https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes WORK WITH ME: Ready to monetize your skills as a non-influencer? Check out my program, 2nd Job Alternative : https://stan.store/Kaylaybanez/p/2nd-job-alternative-30-day-program LET'S HANG OUT MORE: Instagram: https://www.instagram.com/imkaylaybanez TikTok: https://tiktok.com/@kaylaybanez MORE VIDEOS YOU'LL LOVE: @ImKaylaYbanez - check out my shorts https://youtu.be/NZWufOjFV6U https://youtu.be/-hhsi9__-RU #UGC #UserGeneratedContent #CreativeEntrepreneurship #ContentCreation #DigitalMarketing #BrandCollaboration #VideoEditing #CreativeOutlet #MakeMoneyOnline roblox, work from home, make money online, digital marketing, side hustle, entrepreneurship, content creation, user generated content, social media marketing, online business, financial freedom, monetizing content, passive income, ugc, content strategy, online income, freelance work, online opportunities, earn extra money, income streams
The direct-to-consumer (D2C) model is expanding beyond traditional webshops and into the world of user-generated content (UGC), especially on PC and console. In this episode, host Devin Becker is joined by Liam Wiltshire, General Manager at Tebex, to explore how the evolution of private servers, mods, and community-run experiences is shaping new monetization strategies. Liam shares the origin story of Tebex and its integration within the broader Overwolf ecosystem, highlighting how D2C strategies for games like Minecraft, Rust, and Ark differ fundamentally from those in mobile gaming.The conversation covers the nuances of player relationships in D2C models, including the absence of platform payment rails and notification systems, and how that impacts engagement and monetization design. Devin and Liam also dig into emerging e-commerce strategies such as loyalty systems and upsells, and how Tebex is bringing these tools to individual creators and modders. The episode concludes with a look at industry shifts from regulatory changes to evolving platform policies, and how studios can future-proof their monetization strategies as D2C continues to grow across platforms.We'd like to thank Heroic Labs for making this episode possible! Thousands of studios have trusted Heroic Labs to help them focus on their games and not worry about gametech or scaling for success. To learn more and reach out, visit https://heroiclabs.com/?utm_source=Naavik&utm_medium=CPC&utm_campaign=Podcast If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
For its 300th episode, Where Brains Meet Beauty highlights two women who prove that creative careers rarely follow a straight line. Celebrity hairstylist and makeup artist Sarai Martinez and influencer and UGC creator Tania Grover share how childhood dreams, unexpected pivots and sheer perseverance shaped the paths they are on today.Sarai always knew she wanted to be a hairstylist, even drafting a sixth grade project imagining her future salon career. But family expectations and finances pushed her into fashion school, then insurance work, then years of assisting in high-end Boston salons on late nights and little pay. Marriage, kids and discouraging mentors led to a long break before she rebuilt her confidence, found supportive leadership and stepped back into artistry full-time. Today she works with prestige clients, balances her “Sarai by Day” influencer presence and stays grounded by choosing collaboration over diva moments on set.Tania's journey started in high school with dance videos she posted “for fun” until brands began sliding into her DMs. Content creation followed her through college ambassador gigs, paid brand deals and internships she earned through her TikTok skills. Still, she keeps a full-time tech job that offers stability and flexibility while she builds her creator career. Her schedule is relentless - early mornings filming, editing during commutes, posting across multiple accounts but she thrives on the structure and maintains tight creative control, supported by a manager who handles negotiations.Both women talk openly about burnout, comparison, the pressure to constantly post and the often hidden emotional labor behind both artistry and influencing. Their shared message: trust your path, turn the detours into fuel, and don't underestimate the power of a “practical” job to give you freedom, options and the confidence to say no.
In this episode, I interview Anna Mangiello, a User-Generated Content (UGC) creator and coach. Anna is a former high school teacher turned full-time UGC creator and coach who has been creating UGC content since 2021.She has worked with over 800 brands, including Fiverr, Maybelline, L'Oréal, TikTok, Microsoft, Dr. Squatch, and many others.Anna has helped more than 700 creators build profitable online businesses through her programs, community, and digital resources. As a multi-passionate entrepreneur with a no-BS teaching style, Anna combines real industry experience with step-by-step education to help women build sustainable, scalable UGC businesses that support their families and give them true time flexibility and freedom.In this interview, Anna defines UGC as content produced by everyday people for brands to use on their own social media or for paid advertising, which allows creators to work without the pressure of posting to their personal accounts or having a large following. She emphasizes that while UGC offers creative freedom and flexibility, it is a demanding business that requires managing administrative tasks, legal contracts, and client negotiations. Anna also discusses her A+ creator community and her "Two-Hour Creator" course, which helps busy individuals—specifically those in the 30-plus demographic—break into the industry and leverage market gaps.You can find Anna online at: YouTube , TikTok, and Instagram Watch the full episode on YouTubeListen to the full episode audio on Spotify, Apple Podcasts, or any other platform Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillmedia Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
One of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?”If I had a dollar every time that question pops up, I'd be in Bora Bora
With over 10 years of experience in the consumer space, Lauren Roth has helped brands grow their community through building out and running their influencer marketing, community engagement, UGC and brand partnerships programs. Brands include Otherland, United Sodas, Candy Crush, Daiya, Cricut, Lululemon and more.
Send us a textEric sits down with Megan (Meg the Creator) to talk about her journey from a traditional 9–5 in Southern Virginia to building multiple online income streams—without a massive following.Megan shares how motherhood and a high-risk pregnancy during COVID pushed her to bet on herself, starting with virtual assisting and quickly scaling into consistent income. From there, she explores her pivots into UGC, Amazon Influencer, and TikTok Shop, including the unexpected story of a “messy” dry shampoo video that generated $60,000.They break down what actually works right now—strong hooks, curiosity, volume, and consistency—plus the realities of burnout, parenting, and staying motivated as a creator.In This Episode:Transitioning from 9–5 work to online incomeGetting started with UGC and TikTok ShopBeginner pricing and content volume strategiesAmazon Influencer vs TikTok ShopWhy curiosity drives watch timeStaying consistent as a parentConnect With Meg The Creator:Meg's WebsiteMeg's Facebook GroupMeg's YouTubeThe Podcast Haven Resources:Follow me on YouTube: @podcasthaven - The page is growing!More tips, tools, and resources: The Podcast HavenPlan, Name, and Equip Your Show — All in One Place
In this episode, host Kalie Moore talks with Dmitri M. Johnson and Mike Goldberg, Co-founders of Story Kitchen, the studio behind major game-to-screen adaptations spanning Sonic the Hedgehog, Tomb Raider, Streets of Rage, and more. We explore how transmedia is evolving in a UGC-first world, where players don't just consume IP, they shape it, and why Roblox worlds are starting to look less like “games” and more like living franchises.The conversation dives into what actually makes a game adaptable (and when it shouldn't be touched), how Story Kitchen stays aligned with developers and communities, and why they don't chase heat even when a title is exploding. Dmitri and Mike also unpack Story Kitchen's producer-first business model, the realities of timing and greenlight power in Hollywood, and what UGC creators should focus on if they ever want their worlds to travel beyond the platform.We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.We'd also like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming & interactive media practice, the firm invests from an over $6.5 billion pool of early and growth-stage capital. If you're interested in learning more, go to https://gaming.lsvp.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:GuestsDmitri M. Johnson: https://www.linkedin.com/in/dmj619/Michael Lawrence Goldberg: https://www.linkedin.com/in/mikelgoldberg/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.
Today we're reviewing some of the most controversial ballers in football and combat sports. From Ivan Toney's arrest, to people calling Richarlison lazy, to whether Conor McGregor can actually ball out, we break down the clips and look at what's real and what's just internet noise. We'll also analyse the viral Veo footage and a set of UGC clips to talk about football IQ, movement and mentality. After that we'll jump into live Q&A for Day 25 of 30 Days of Dedication.
✍【乱翻书时刻】• 2025Meta壕购字节没收成的Manus——2017字节吞并Facebook放弃的Musical.ly——这对信息流广告超级机器,早在2012年就已如同师生,尤其是在组织与商业化上。2018年,双方的全球竞争终于亮牌。扎克伯格和张一鸣心中不同的北极星指标,抖音夸张的商业化攫取效率,构成了必然发生在2025/2026的交叉点。• 激进的商业化标杆也解释了——为何2018年初抖音赶超快手,年终国内月活就拉开2亿差距,海外TikTok遥遥领先。2017快手商业化首年就超过70亿收入。双方当年战略空间和定力的差异,大概就源于张利东刘思齐等在2014-2016三年建成了今日头条广告系统,OCPX类效果广告占比约60%,已经从KA和SMB获取了75亿的收入弹药储备。• 张利东曾经是一位怎样的记者,为什么这位传统报纸经营者那么猛,一年调高十倍销售目标?字节为何立下每月3000人+的招聘目标,全力做重支持SMB广告业务?电商平台和中国半数VC融资,为什么都被卷入这种营销风潮?百度和腾讯的商业化团队为什么无法做出有效反击?
Are you feeling overwhelmed by the flood of AI-generated content? Nathan Webster breaks down why your authentic voice is more valuable now than ever. As we move deeper into the AI era, the internet is becoming saturated with "garbage" content. Nathan explains why user-generated content (UGC) and human authenticity are the keys to standing out, building trust, and attracting your ideal clients or employers. Whether you're a business owner, a side-hustler, or a professional looking for your next career move. Watch the full episode. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.
དེ་རིང་ཕྱི་ཚེས་ ༥ ཉིན་གྱི་སྔ་དྲོར་བོད་མིའི་བླ་ན་མེད་པའི་དབུ་ཁྲིད་སྤྱི་ནོར་༸གོང་ས་༸སྐྱབས་མགོན་ཆེན་པོ་མཆོག་གིས་རྒྱལ་སྤྱིའི་པཱ་ལི་དང་ལེགས་སྦྱར་བའི་དགེ་འདུན་དབར་ཤེས་ཡོན་བརྗེ་ལེན་གྱི་ལས་གཞི་ཐེངས་བཞི་པའི་ཚོགས་བཅར་དང་དགོན་སྡེ་ཁག་གི་མཁན་རིན་པོ་ཆེ་བཅས་ལ་མཇལ་ཁ་བཀའ་དྲིན་སྩལ་ཡོད་པ་དང་སྦྲགས། ལྷག་པར་རྒྱལ་སྤྱིའི་དགེ་ལྡན་ལྷན་ཚོགས་ཀྱི་གོ་སྒྲིག་འོག་ནང་པའི་སློབ་གཉེར་ཁང་གསར་འཛུགས་ཀྱི་ལས་གཞིར་ཐུགས་འགན་བཞེས་མཁན་གདན་ས་ཁག་གི་མཁན་རིན་པོ་ཆེ་དང་སློབ་སྟོན་པ་ University Grants Commission (UGC) རྒྱ་གར་གཙུག་ལག་སློབ་གཉེར་ཁང་རོགས་དངུལ་ལྷན་ཁང་གི་དྲུང་ཆེ་གཞོན་པ་ Dr. Vinod Singh Yadav ཝེ་ནོད་སིང་ཡཱ་ཌེབ་བཅས་ལ་མཇལ་ཁ་བཀའ་དྲིན་སྩལ་འདུག དེ་ཡང་དེ་རིང་གི་མཇལ་ཁའི་སྐབས། བོད་བརྒྱུད་ནང་བསྟན་ནི་དཔལ་ན་ལེནྜའི་ཆོས་བརྒྱུད་དྲི་མ་མེད་པ་ཡིན་པ་དང་། ཕྱི་འདུལ་བ། ནང་བྱང་སེམས། གསང་བ་གསང་སྔགས་དང་བཅས་པའི་ཆོས་ཧ་ཅང་གི་སྤུས་དག་པོ་ཡོད་སྟབས། ལོ་བརྒྱ་ཕྲག་དང་སྟོང་ཕྲག་གནས་པའི་དོན་དུ་མུ་མཐུད་རྒྱུན་འཛིན་བྱ་དགོས་གལ་ཙམ་མ་ཟད། རྒྱ་ནག་སོགས་འཛམ་གླིང་ཡུལ་གྲུ་གང་སར་ནང་ཆོས་ལ་དོ་སྣང་ཆེན་པོ་བྱེད་ཀྱི་ཡོད་པར་སྤུས་དག་པོ་ཞིག་དར་ཁྱབ་ཡོང་རྒྱུའི་ཐད་འགན་འཁུར་དང་དགོངས་བཞེས་དགོས་གལ་སོགས་ཀྱི་བཀའ་སློབ་བཀའ་དྲིན་ཆེ་བ་སྩལ་འདུག མཇལ་ཁ་གྲུབ་མཚམས་འདི་ག་གསར་འགོད་པས་རྒྱལ་སྤྱིའི་དགེ་ལྡན་ལྷན་ཚོགས་ཀྱི་དྲུང་ཆེ། དགའ་ལྡན་ཤར་རྩེ་མཁན་རིན་པོ་ཆེ་བྱང་ཆུབ་སངས་རྒྱས་ལགས་སུ་བཀའ་འདྲི་ཞུས་སྐབས། ཁོང་གིས་རྒྱལ་སྤྱིའི་པཱ་ལི་དང་ལེགས་སྦྱར་བའི་ཆོས་བརྒྱུད་ཀྱི་དགེ་འདུན་དབར་ཤེས་ཡོན་བརྗེ་ལེན་གྱི་ལས་གཞི་འགྲོ་བཞིན་ཡོད་ཅིང་། ད་རེས་ཐེངས་ ༤ པ་ཆགས་ཀྱི་ཡོད་པ་དང་། ད་ལོའི་ལས་གཞི་དེ་ཐོག་མ་གནས་མཆོག་རྡོ་རྗེ་གདན་དུ་དབུ་འཛུགས་གནང་། དེའི་རྗེས་གནས་མཆོག་ཝཱ་རཱ་ན་སཱིར་རྟེན་གཞི་བྱས་པའི་ཝཱ་ཎ་དབུས་བོད་ཀྱི་གཙུག་ལག་སློབ་གཉེར་ཁང་དུ་ཚོགས་པ་དེའི་སྐོར་མགོན་པོ་༸གང་ཉིད་མཆོག་ལ་སྙན་སེང་དང་། ཆོས་བརྒྱུད་གཉིས་ནས་སྨོན་ལམ་གསུང་འདོན་ཞུས་ཡོད་སྐོར་འགྲེལ་བརྗོད་གནང་སོང་། རྩ་བའི་ད་རེས་ལས་གཞི་དེའི་ནང་པཱ་ལིའི་ཆོས་བརྒྱུད་འཛིན་པའི་ཁོངས་ནས་ཐའེ་ལེནྜ་དང་ལ་འོ་སི། ཀོམ་བྷོ་ཌི་ཡ། བྷར་མ། ཤྲི་ལངྐ་བཅས་དང་། ལེགས་སྦྱར་ཆོས་བརྒྱུད་ཁོངས་ནས་གདན་ས་གསུམ་གྱི་གྲྭ་ཚང་དྲུག བཀྲ་ཤིས་ལྷུན་པོ། ར་སྟོད། རྒྱུད་གྲྭ་རྣམ་གཉིས། རྣམ་རྒྱལ་གྲྭ་ཚང་། ཇོ་ནང་། དཔལ་ས་སྐྱ་སོགས་དགོན་སྡེ་ཁག་མང་པོ་ཞིག་ནས་མཉམ་ཞུགས་གནང་ཡོད་པ་མ་ཟད། ལས་གཞི་དེའི་ཐོག་ནས་ཆོས་བརྒྱུད་གཉིས་ཕན་ཚུན་བར་འདུལ་བའི་ཉམས་བཞེས་དང་གཞི་གསུམ་གྱི་ཆོ་ག སྒོམ་སྒྲུབ་ཉམས་བཞེས། སློབ་གཉེར། འཚོ་བའི་གནས་སྟངས། སྒྲིག་འཛུགས་ཀྱི་གནས་སྟངས་སོགས་གནད་དོན་མང་པོའི་ཐོག་གོ་བསྡུར་དང་ཤེས་ཡོན་བརྗེ་ལེན་གནང་གི་ཡོད་རེད། ལྷག་པར་དགེ་འདུན་པའི་བར་ཐུགས་མཐུན་ཁྲིམས་གཙང་ཡོང་རྒྱུར་ཕན་ཐོགས་ཡོང་གི་ཡོད་པ་རེད་འདུག ལས་གཞི་དེ་ནི་རྒྱལ་སྤྱིའི་དགེ་ལྡན་ལྷན་ཚོགས་དང་དགའ་ལྡན་ཕོ་བྲང་ལྷོ་ཤར་ཨེ་ཤི་ཡའི་འབྲེལ་མཐུད་པའི་གོ་སྒྲིག་འོག་བསྐོང་ཚོགས་གནང་གི་ཡོད་ཅིང་། ད་བར་གདས་ས་ཆེན་པོ་འབྲས་སྤུངས་དང་སེར་ར། དགའ་ལྡན་བཅས་སུ་རིམ་པ་ཚོགས་ཡོད། མ་ཟད་དེ་རིང་༸གོང་ས་མཆོག་གིས་རྒྱལ་སྤྱིའི་དགེ་ལྡན་ལྷན་ཚོགས་ཀྱི་གོ་སྒྲིག་འོག་ནང་པའི་སློབ་གཉེར་ཁང་གསར་འཛུགས་ལས་གཞིའི་སློབ་སྟོན་པ་རྒྱ་གར་གཙུག་ལག་སློབ་གཉེར་ཁང་རོགས་དངུལ་ལྷན་ཁང་ University Grants Commission (UGC) […] The post རྒྱལ་སྤྱིའི་པཱ་ལི་དང་ལེགས་སྦྱར་བའི་དགེ་འདུན་དབར་ཤེས་ཡོན་བརྗེ་ལེན་ཚོགས་བཅར་བ་དང་། UGC དྲུང་ཆེ་གཞོན་པར་མཇལ་ཁ། appeared first on vot.
App Masters - App Marketing & App Store Optimization with Steve P. Young
What if one tiny visual tweak could send your app viral?
If usage rights, whitelisting, boosting, and exclusivity still feel confusing, overwhelming, or low-key terrifying… you are NOT alone
En este episodio del podcast, Dani charla con Fran (Chaman Experience) sobre una de las agencias de vídeo stock más exclusivas del mercado: Artgrid. Hablamos de cómo funciona realmente Artgrid, por qué es tan difícil entrar, los altos ratios de rechazo, los ingresos reales que se pueden generar, y qué tipo de contenido están buscando ahora mismo: desde vídeo cinematográfico hasta UGC grabado con móvil. Descarga la guía gratuita y suscríbete a la newsletter en Stockeros.com
We unpack how AI reshapes performance marketing and why strategy, clean data, and human oversight matter more than ever. We share a full-funnel, dayparted approach for B2B, show what creative works now, and outline fixes that quickly lift ROAS.• AI tools accelerating media operations while requiring human strategy• Risks of automation with bad data and weak tracking• Buyer shifts beyond Google and the rise of YouTube, TikTok, CTV and podcasts• Dayparted omnichannel plan from commute to desktop to couch• Short-form video and UGC outperforming static creative• Full-funnel investment timelines and influenced revenue measurement• Cleaning fragmented data and feeding CRM segments back into media• Common account fixes including target CPA, remarketing and limiting AI expansion• How to audit paid media and set realistic expectationsGuest Contact Information: LinkedIn: linkedin.com/in/anthonychiaravalloWebsite: anthonychiaravallo.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show
Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this BFCM 2025 breakdown, Eric chats with Pilothouse's Head of Ecom Grayson Rudzki and Lead Strategist Abby to unpack what actually worked, what flopped, and how smarter strategy beat brute-force ad spend.For DTC marketers running paid, creative, or lifecycle retentionHow Pilothouse beat Meta's creative fatigue warningsWhat "targeting with creative" really means in 2025Why retention—not acquisition—won this yearTactics for using AI without generating slopReal BFCM ads that moved the needle (with examples)Who this is for: Founders, brand-side marketers, and media buyers looking to de-risk spend and boost lifetime valueWhat to steal:The "persona-led Christmas card ad" concept that crushedHow to diversify creative for open targeting without burning outSimple Rebuy tweaks that doubled items per orderTimestamps00:00 AI reshaping BFCM strategy and creative testing02:00 Record BFCM performance numbers and key takeaways04:00 Why retention, baseline revenue, and loyalty mattered most06:00 Real examples of AI workflows that saved teams time08:00 Outdated playbooks vs the need for real strategists10:00 Meta Andromeda, creative fatigue, and targeting with creative12:00 Persona-driven creative example that drove conversions14:00 Humor, culture, and relevance in winning ad creative16:00 Diversified creative performance and lowered CPMs18:00 The new state of UGC and authenticity on Meta20:00 Post-click strategy, bundles, and conversion wins22:00 2026 resolutions: intuition, creativity, and human strategy24:00 Hero apps of the year: Rebuy, Triple Whale, and resultsHashtags#BFCM #Ecommerce #EcommerceMarketing #DTC #MetaAds #FacebookAds #PerformanceMarketing #AIinMarketing #BlackFriday #CyberMonday #MarketingStrategy #CreativeStrategy #AdBuying #TripleWhale #Rebuy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF571Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Join my free UGC masterclass - https://ugcmasteryacademy.com/webinarsignupIf you want to see if me and my team can help you get to $5k-$15k/month as a UGC creator book a call here - https://api.leadconnectorhq.com/widget/bookings/mmugcmastery?setter=Youtube
Recorded live at SocialWest 2025, this episode of the Marketing News Canada podcast, hosted by special guest host Laila Hobbs, Co-Founder of Social Launch Labs, features a conversation with Umair Tazeem, Founder of Embold, a Canadian-based influencer marketing platform. Umair shares what it really takes to run influencer marketing that performs, from building an in-house strategy and choosing quality creators to setting KPIs you can actually measure. He also breaks down the shift beyond one-off posts into a smarter mix of UGC, ambassador programs, and amplification that supports your promo calendar year-round.Plus, hear Umair's take on how AI is changing the game, what it can automate today, where humans still need to stay in the loop, and what to make of AI influencers. If you want influencer marketing that feels authentic and drives real results, this one's for you.
Join my free UGC masterclass - https://ugcmasteryacademy.com/webinarsignupBento - https://app.onbento.com/?acode=sydney
Did AI end up being a political force this year?
For episode 657 of the BlockHash Podcast, host Brandon Zemp is joined by Jack Cameron, Co-founder of CreatorFi.Jack Cameron is the Chief Business Officer and Chief Growth Officer at CreatorFi, where he leads growth strategy and develops brand partnerships across the creator economy. A serial entrepreneur with experience founding two companies, he brings deep media-industry expertise shaped by his work at WPP Media. Jack's background in scaling media solutions and navigating complex brand ecosystems informs his role in building CreatorFi's market presence and shaping its commercial vision. CreatorFi by Insomnia Labs is a fintech IP platform focused on advancing creative IP holders and unique opportunities for media financiers. By partnering with content creator companies, music catalog owners, and UGC developer studios in Roblox and Fortnite, CreatorFi provides direct access to creative IP cash flows in digital IP platforms such as YouTube, Roblox, Fortnite, and music.
Are you scared of “selling yourself” as a creator? If the word sales makes you cringe, hesitate, or want to run the other way…this episode is going to change your mind (in the best way).Because here's the truth: If you want to land paid brand deals, charge your worth, and run your creator business like a business… you HAVE to learn how to sell yourself. Not in a pushy way but in a confident, strategic, business-owner way. And I'm going to show you exactly how in this episode.
Join my free UGC masterclass - https://ugcmasteryacademy.com/webinarsignupIf you want to see if me and my team can help you get to $5k-$15k/month as a UGC creator book a call here - https://api.leadconnectorhq.com/widget/bookings/mmugcmastery?setter=Youtube
#713 What if you could make multiple 5-figures from “introvert side hustles” without ever becoming an influencer? In this episode, host Kirsten Tyrrel sits down with Megan Spencer (“Meg the Creator”), a small-town, introverted mom who helps people build high-income side hustles through UGC, Amazon onsite commissions, TikTok Shop, and freelancing — no followers required. Megan shares how she quit her government job on maternity leave, burned out as a social media manager, then rebuilt her income by focusing on authenticity and income over aesthetics. She breaks down exactly how beginner-friendly UGC platforms work, why brands are shifting budgets away from traditional influencers, how creators can land their first paid deals and free products, and why niching down can actually hurt you at first. If you've ever felt “too introverted,” “too normal,” or “too late” for the creator economy, this conversation will show you practical, low-barrier ways to start making real money online! What we discuss with Megan: + Balancing motherhood, business, and side hustles + “Anti-influencer” income without followers + UGC basics and starter platforms + Amazon reviews as passive income + TikTok Shop viral commission story + Pros and cons for introverts + When to niche vs stay broad + Stacking UGC, Amazon, and TikTok + Freelancing as a flexible option + Mindset shift: followers vs income Thank you, Megan! Check out Meg the Creator at MegtheCreator.com. Follow Megan on Facebook, Instagram, TikTok, and YouTube. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Join my free UGC masterclass - https://ugcmasteryacademy.com/webinarsignupIf you want to see if me and my team can help you get to $5k-$15k/month as a UGC creator book a call here - https://api.leadconnectorhq.com/widget/bookings/mmugcmastery?setter=YoutubeLiz had literally zero experience in content creation when she joined UGC Mastery - and now she is making over $6.6K per month as a UGC creator WHILE working a full time job, and another part time job.In this video we will talk about:✅ How Liz escaped the 9-5, work until you croak mindset.✅ Why investing in herself was the best decision that she ever made for her UGC career✅ The exact strategy she used to land 4 figure inbound deals✅ What's next for her as she scales her UGC businessIf you've ever felt stuck in a job you hate, or doubted whether UGC could actually replace a 9–5 income, Liz's story is proof that it's possible.On this channel we talk about:
Natalia Chappell is the founder of Natalia Chappell & Co, a UK-based consultancy helping luxury and lifestyle brands scale sustainably. Previously, she led marketing for THG's luxury division, working with brands like Coach and Ralph Lauren across price points from hundreds to thousands of pounds.In this episode of DTC Pod, Natalia breaks down what it really takes for US brands to win in the UK—and why so many get it wrong. She shares the full-funnel mistakes she sees premium brands make over and over, why some household US names thrived in Britain while others quietly retreated, and what's actually driving results on Meta right now. She also gets into how to connect with younger consumers who think differently about spending, and why the old playbook of polished content isn't cutting it anymore. Plus, her journey from corporate marketing leader to female founder, and what she wishes more people understood about building a business as a woman.Episode brought to you by StordInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Lessons from high-growth UK e-commerce brands 2. Creating sustainable, holistic marketing strategies3. Using data and analytics to drive channel mix decisions4. Optimizing for paid and organic synergy5. Landing page and website audit best practices6. UGC, influencer, and creator partnership frameworks7. Onboarding and managing creators for conversion and brand fit8. Navigating UK logistics, customs, and local expectations9. How to adapt brand voice and content for UK consumer10. UK cultural moments and how to plan campaigns around them11. Success stories (Drunk Elephant, Ralph Lauren, Coach) and why some US brands flop12. Digital-first approaches to brand building13. Upcoming trends—partnership ads, authentic content, and Gen Z consumers14. Supporting and growing as a female founder in e-commerceTimestamps00:00 Introduction to DTC POD and episode with Natalia Chappell01:18 Natalia's background: fashion, digital marketing, luxury brand experience03:26 Lessons learned building luxury and beauty e-commerce teams05:16 Becoming a female founder and launching Natalia Chappell & Co07:22 The type and scale of brands Natalia's agency works with09:07 Optimizing paid-to-organic mix for sustainable growth12:12 Data, analytics, and the importance of first-party data integrity13:33 Why understanding inventory and offer depth matters before scaling ads16:26 Building a marketing flywheel that feeds itself18:50 Audience segmentation, CRM, and conversion optimization20:08 Attribution modeling and keeping data integrations clean22:29 Organic growth: auditing website, SEO, landing pages, and reviews24:03 Content strategy: authentic UGC, influencers, and the UK market26:58 Equipping creators for conversion, not just reach29:25 Structuring affiliate and creator programs, commissioning vs. flat fees33:01 Logistics: Warehousing, customs, and UK delivery expectations36:54 Adapting voice, copy, and calendar to resonate in the UK38:34 Brand case studies: Drunk Elephant, Coach, Ralph Lauren41:09 Why some US brands struggle in the UK (Forever 21, etc.)44:21 Trends to watch: partnership ads, content authenticity, Gen Z targeting47:25 Where to find and connect with Natalia ChappellShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokNatalia Chappell - Founder of Natalia Chappell & Co.Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
What is UGC - Full Breakdown https://youtu.be/vDWzpP1OdIQGet my FREE Guide to go from 0 to $3k/mo as a UGC Creator - https://ugcmasteryacademy.com/opt-in-guideIf you want to see if me and my team can help you get to $5k-$15k/month as a UGC creator book a call here - https://api.leadconnectorhq.com/widget/bookings/mmugcmastery?setter=Youtube
Franchise Fit Podcast (formerly Eye on Franchising) returns with a powerhouse episode on the future of influencer marketing in franchising — featuring two industry icons: Angela Olea (Founder & CEO, Sweet Influencers) and Liberty Bernal (President & COO, Sweet Influencers).If you've ever wondered how AI, micro-influencers, and real UGC content will transform franchise growth, this is your episode.From the early days of Blackberries, Yellow Page ads, and landlines to AI-powered influencer campaigns… marketing has changed forever. And Sweet Influencers is leading the next wave.Whether you're a franchisor, franchisee, or future business owner — this episode reveals how influencer marketing REALLY works, how campaigns are matched to the right audience, why micro-influencers drive massive ROI, and how AI now predicts what content will actually convert.This episode is sponsored by SEO Samba — AI-Driven, Predictable Franchise Marketing Success.
On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You'll learn why the right material works, how to transform inspiration into your own content, and why audio quality matters less than energy when you're trying to make fans say, "who is this band?" It's about creating cultural moments, fueling FOMO, and turning one-time listeners into repeat buyers. This is where "Always Be Performing" extends beyond the stage into every piece of marketing you share. From building email and SMS lists to flattening the revenue rollercoaster with calendars and consistent outreach, you'll see how indie artists can move from surviving to thriving. Jack and Dave walk through practical strategies like dissecting viral hits, harnessing UGC, and even using AI to smash blank page syndrome. You'll hear why you're probably not being "salesy" enough, and how treating your marketing as another form of performance makes it feel authentic, not forced. If you're ready to stand out in a noisy world, this episode shows you how.
What is UGC - Full Breakdown https://youtu.be/vDWzpP1OdIQGet my FREE Guide to go from 0 to $3k/mo as a UGC Creator - https://ugcmasteryacademy.com/opt-in-guideIf you want to see if me and my team can help you get to $5k-$15k/month as a UGC creator book a call here - https://api.leadconnectorhq.com/widget/bookings/mmugcmastery?setter=Youtube