Podcasts about ugc

Früher war UGC simpel: Produkt hochhalten, zwei Sätze dazu, fertig. Heute reicht das nicht mehr. Große Brands setzen auf Creator, die Geschichten erzählen. Azubi-Onboarding bei der Telekom? Wird per Creator begleitet und als Employer-Branding-Content ausgespielt. UGC ist erwachsen geworden. Mit Budget, Anspruch und Varianz.

Früher war UGC simpel: Produkt hochhalten, zwei Sätze dazu, fertig. Heute reicht das nicht mehr. Große Brands setzen auf Creator, die Geschichten erzählen. Azubi-Onboarding bei der Telekom? Wird per Creator begleitet und als Employer-Branding-Content ausgespielt. UGC ist erwachsen geworden. Mit Budget, Anspruch und Varianz.

Früher war UGC simpel: Produkt hochhalten, zwei Sätze dazu, fertig. Heute reicht das nicht mehr. Große Brands setzen auf Creator, die Geschichten erzählen. Azubi-Onboarding bei der Telekom? Wird per Creator begleitet und als Employer-Branding-Content ausgespielt. UGC ist erwachsen geworden. Mit Budget, Anspruch und Varianz.

Q4, c'est la période la plus importante de l'année pour les e-commerçants.Entre Black Friday, Noël, Cyber Monday et Q5, les opportunités sont énormes… mais la concurrence aussi.Dans cet épisode spécial de Club Croissance, avec Valentin (Head of Performance & cofondateur XPLR), nous partageons tous les conseils que nous donnons à nos clients pour réussir leur Q4.Ce que vous allez découvrir :1. Préparation (septembre – French Days) : analyse des données N-1, fixation d'objectifs clairs (CA, COS) et structuration des ressources (budget, créas, CRM).2. Octobre → mi-novembre : période de tests, nourrir le CRM, profiter d'Halloween pour expérimenter des offres.3. Black Friday & Cyber Monday : gérer l'explosion des CPM, avoir une offre compétitive et piloter le budget au jour le jour.4. Noël : adapter vos messages à l'achat cadeau, multiplier les angles, capitaliser sur l'urgence de livraison.5. Q5 (après Noël → mi-janvier) : tirer parti d'une période souvent négligée avec CPM en baisse, cartes cadeaux à dépenser et bonnes résolutions.Basé sur notre expérience de 6 Q4 consécutifs et +40 marques accompagnées, ce guide est 100 % terrain et actionnable.----xplr. est une agence d'acquisition spécialisée e-commerce.Notre quotidien ? Piloter vos campagnes Meta Ads, Google Ads et Social Ads, et produire les créas qui font vendre : UGC, vidéos, statiques, motion…Notre mission : accélérer votre croissance, tout en gardant un contrôle total sur vos marges, votre CAC et vos vrais objectifs business.Nous ne nous contentons pas d'optimiser des Ads Managers. On s'immerge dans la réalité de votre marque, vos produits et vos enjeux pour vous aider à prendre les meilleures décisions.—

Amanda Lacy, the Founder of Bijou Build, joins the show to share her journey from designing toys to creating the revolutionary outdoor play structure for ages 3-103. Hear how to make a modular product, how to design child-safe toys, how to inspire user-generated content aka UGC, fun facts about moss, and the best tapa in Barcelona. Connect with Amanda at BijouBuild.com and on Instagram & Facebook @BijouBuild

Paid ads are expensive and crowded.The brands that stand out today know how to blend organic marketing, referrals, and authentic word-of-mouth… online and offline.In this episode, Neil Twa sits down with Ashley Stanford, digital strategist and co-founder of Ice Cream Social, to unpack how entrepreneurs can lower acquisition costs, create authentic content, and turn every customer into an influencer. Ashley also shares her own journey of building a flexible business while raising kids, and why “freedom” has always been her core driver. In This Episode, We Cover:✅ How to combine paid media with organic growth channels✅ The role of authentic UGC and influencer partnerships✅ Offline referrals and why every customer can be an influencer✅ How Ice Cream Social helps brands activate word-of-mouth online✅ Ashley's journey to balancing business, family, and freedom

प्रधानमंत्री नरेंद्र मोदी को जन्मदिन पर रूसी राष्ट्रपति व्लादिमीर पुतिन ने दी बधाई, सरकार ने GST को लेकर नोटिफिकेशन जारी किया, राहुल गांधी ने पंजाब में आई बाढ़ को लेकर पीएम को लिखा पत्र, दिल्ली में DUSU चुनाव कल, बरेली में दिशा पाटनी के घर फायरिंग मामले के दो बदमाश मुठभेड़ में ढ़ेर, सुप्रीम कोर्ट ने पराली जलाने पर अपनाया सख्त रुख, 900 शिक्षाविदों ने UGC के गणित पाठ्यक्रम मसौदे का किया विरोध, इजरायल-हमास युद्ध में अब तक 65 हजार से ज्यादा फिलिस्तीनियों की मौत, एशिया कप में पाकिस्तान-UAE मैच को लेकर ड्रामा, आखिरकार टीम मैदान पर पहुंची. सिर्फ़ 5 मिनट में सुनिए रात 9 बजे तक की बड़ी ख़बरें.

Discover how to become a 6-figure UGC creator starting from zero followers! In this video, I share the essential strategies to launch your career, monetize your content, and attract top brands.

Want to go viral without having to create content?In this case study, we'll show you what we did to drive 100K downloads TWICE in 3 months. And how we took an indie app from zero traction to $4,000 in sales in just 2 months?

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're thrilled to be joined by Scott Lester, Senior Manager of Digital & E-commerce at eos: the brand behind the beloved Evolution of Smooth products, from body lotions and lip balms to shaving creams. We first connected with Scott at eTail East, where he spoke on marketplace optimization and strategy. His insights really stood out, and we're excited to dive deeper into those ideas with him today. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Scott discuss: Scott Lester's Nontraditional Career Path: Scott shares how he went from a Spanish literature degree and pharmaceutical sales to a thriving career in ecommerce, emphasizing the value of curiosity and adaptability. Translating Brand Ethos Across Channels: The eos team maintains consistency in their brand voice across digital marketplaces, retail media, and in-store experiences. Marketplace Growth Framework: Scott walks through eos's approach to marketplace growth by breaking it into four stages: market anticipation, leveraging reviews, discover & rank, and platform optimization. Nimbleness in Product Innovation: Insights on how eos uses social and market trends (such as their "Flavor Lab" launches inspired by viral secret menu hacks) to quickly develop and release new products, benefiting from the agility that comes with being a relatively small company. The Power of Customer Reviews: Discussion on how reviews are being repurposed into user-generated content and ad creative, and why customer sentiment is now essential, especially with the rise of AI such as Amazon's Rufus and Walmart's Sparky. Shifting Optimization Strategies: The evolution from keyword-stuffing to a more nuanced approach focused on consumer language, mobile relevance, and content that appeals both to customers and marketplace algorithms. Paid vs. Organic in Digital Shelf Strategy: Scott explains balancing organic and paid tactics, and why he no longer believes in strict “upper/mid/lower-funnel” strategies. Instead, eos seeks to create memorable, shareable moments across multiple touchpoints. The Rise of AMC and Measurement: How Amazon Marketing Cloud (AMC) has moved from “nice to have” to essential for tracking incremental impact and optimizing media spend effectively. AI: Both Exciting and Alarming: Scott offers candid thoughts on the double-edged sword of AI in ecommerce, from helping with data analysis to concerns over generative imagery and deepfakes.

What does it take to turn a gaming hobby into a six-figure salary? In this episode, Greg sits down with Sandi, a stay-at-home dad who taught himself to create mods for ARK: Survival Ascended and ended up building a UGC empire with over 80 million downloads. From his first furniture mod made for his daughter to launching blockbuster premium content, Sandi shares his incredible journey and the community-driven strategies that fueled his success.We're also joined by Shahar Sorek, CMO of Overwolf, the platform at the heart of the in-game creator economy. Shahar breaks down why UGC is no longer optional for game studios, how Overwolf provides a "white glove" service to de-risk the process for developers, and why creators like Sandi represent the future of player engagement and retention. This is a must-listen for any developer, publisher, or community manager looking to understand the power of community-led growth.Timestamps: (01:47) Sandi's Origin Story: From marketing professional to stay-at-home dad and accidental modder. (09:03) The Creator Economy: Shahar explains Overwolf's mission to turn in-game creation into a legitimate profession. (17:13) Building in Public: How Sandi uses Discord, X, and community feedback to decide what to build next. (22:50) The Tools of the Trade: Sandi and Shahar discuss the essential tools for a UGC creator, from Unreal Engine to analytics. (30:10) Getting Started: Actionable advice from both Sandi and Shahar for anyone who wants to start creating UGC.Guest Bios: Sandi Fais a self-taught, professional mod creator for games like ARK: Survival Ascended and Hogwarts Legacy. He is one of the top creators on the CurseForge platform, with his mods collectively reaching over 80 million downloads. You can find his work on CurseForge and connect with him on X (formerly Twitter) . Shahar Sorek is the Chief Marketing Officer at Overwolf, the all-in-one platform that enables creators to build, distribute, and monetize in-game apps and mods. He is focused on empowering the in-game creator economy and fostering the relationship between studios, creators, and gamers. Connect with him on LinkedIn.Key Topics: User-Generated Content (UGC) Monetization In-Game Creator Economy Community Building & Engagement Player Retention Strategies LiveOps and Content Pipelining Game Modding and Development Indie Game Discoverability The Future of Game PublishingRelevant Links: Overwolf CurseForge ARK: Unreal Engine TebexCredits:Hosted by Greg Posner, founder of Player Driven — a podcast about the business of games and how smart people scale them.

Today we break down why “influencer marketing” (renting audience) is losing to creator-based marketing (renting skill at making viral content) — and how to run it like a system. Guest Robert Lukoszko, founder of Stormy AI, shows how their agent finds creators, pulls contacts, sends DMs/emails, follows up, and even negotiates packages before you step in. We get tactical on budgets, pricing, UGC hiring, TikTok vs YouTube strategy, measurement, and building a compounding “surface-area” of content across the web. Brought to you by Graphed.com — connect your data, ask in plain English, ship shareable dashboards.GuestWebsite: stormy.ai Robert Lukoszko — LinkedIn: linkedin.com/in/karmedge X (Twitter): @Karmedge What you'll learnCreator vs Influencer marketing: Why FYP-driven platforms reward great content over big followings — and how to “rent” creators' skill instead of their audience.The scalable workflow: Brief → research → outreach (DM/email) → qualify → negotiate packages → handoff to human for final approval.TikTok UGC machine: Hire 1–3 full-time UGC creators posting 2–3 shorts per day; test cheaply, then double down on breakout templates.YouTube packages that work: Three-video bundles over ~6 weeks build trust & lift; use retainers for your top performers.Negotiation scripts that convert: Lead with “Paid collaboration” in subject/first line, anchor on value, and offer volume/retainer discounts.Pricing reality check: Typical UGC test pieces land in the ~$20–$100/video range (many sweet-spot wins at $20–$50) for micro/nano creators; salaried UGC in EU markets often $1–2k/mo part-time depending on output and quality.Compounding effects: Viral videos spawn follower videos; repeated sightings increase creator reply-rates and lower CPAs.Agents as team members: Why modern stacks look like small pods of engineers orchestrating many narrow agents (research, outreach, follow-ups, CRM status, stop-conditions).Chapters & Timestamps00:00:00 — Cold open: “Stop influencer marketing. Start creator marketing.”00:01:17 — Sponsor: Graph.com (AI dashboards from plain English)00:02:26 — Guest intro: Robert (Founder, Stormy AI) + why YouTube/TikTok matter00:03:49 — The pain of manual outreach and why Stormy exists00:05:55 — How Stormy's research agent finds/qualifies creators (views, recency, fit)00:08:15 — TikTok/UGC playbook: daily shorts, test → double down00:10:04 — It's a numbers game: post volume & breakout templates00:12:00 — “Surface area” strategy: AI pulls from the open web; brand search as moat00:15:03 — Validating features with viral demos before shipping00:17:02 — Building in public: rapid iteration with creator feedback00:18:00 — Outreach mechanics: DMs, scraping bios/Linktree, multi-source emails00:20:06 — Copy that converts: lead with “Paid collaboration” + template tips00:21:46 — Scale metrics: ~200 messages/day across rotated inboxes; reply-rate ranges00:23:29 — Brand effects: recognition boosts replies; upfront vs affiliate by stage00:26:01 — Compounding virality: trend templates, creator social proof00:29:03 — Pricing: $20–$100 UGC tests; sweet spot $20–$50; EU part-time $1–2k/mo00:29:53 — Agentic negotiations: packages, volume, follow-ups, human handoff00:31:04 — Guardrails: budget anchoring, stop-conditions, funny “PayPal link” story00:35:05 — Toolbelt of agents: research, outreach, CRM updates, payments, bulk sends00:36:01 — Architecture: many narrow agents > one monolith00:37:51 — Future: fewer humans in the loop; AI influencers; approvals as human role00:39:16 — Can businesses run themselves? Media = growth flywheel00:41:11 — Hiring philosophy: engineer-heavy teams (Gary Tan advice)00:43:46 — Wrap + where to find Robert & StormyPlaybooks & templates (steal these)Outreach subject lines (email/DM first line):“Paid collaboration: {Brand} x {CreatorName} — 3-video package”“Paid promo + affiliate: {Brand} (fast approvals, simple brief)”First message (short DM/email): “Hey {Name} — we're {Brand}, a {1-line what you do}. Paid collaboration: 1 test short this week (${offer}) + option to extend to 3-video bundle over 6 weeks. You keep creative control; we provide brief + examples. Interested? If yes, quick details + rate card?”Negotiation levers: volume (3-pack → 6-pack), multi-month cadence (1/mo), affiliate top-ups on performance, first-video discount, creative templates proven to hit.UGC hiring filter: Look for micro/nano creators (10k–50k) with at least one breakout (e.g., 500k+ views) in your niche; they have the “spark” but are still rationally priced. (Stormy highlights this pattern in search/fit scoring.) Key quotes (pull-ready)“Creator marketing rents skill at making viral content — not just an audience.”“It's a numbers game twice: mass outreach, then mass posting — let the winners emerge.”“Lead with ‘Paid collaboration' so creators instantly know there's budget.”“Templates win. When a format pops, clone it and scale with more creators.”SponsorGraphed.com — Connect your SaaS/GA4/Shopify/data warehouse → ask in plain English → get dashboards & ad-hoc analysis; share with clients or your team in one click. (Free 10-seat trial for listeners — link in description.)

Neste episódio do Papo Social Media, Rafael Kiso e Bárbara Duarte falam sobre a força dos Stories como formato no Brasil. Eles analisam como as pessoas consomem esse tipo de conteúdo no Instagram, o impacto no relacionamento entre marcas e seguidores e como transformar a curiosidade natural do público em estratégias de engajamento e vendas. Rafael e Bárbara também compartilham ideias práticas de como criar Stories mais atrativos, desde bastidores autênticos até conteúdos interativos e gerados pelos próprios usuários (UGC). O papo destaca ainda métricas importantes para avaliar performance e como esse formato pode ser aliado em campanhas de marketing digital mais humanizadas. No fim, fica claro que entender os hábitos e preferências do brasileiro nas redes sociais é essencial para qualquer profissional de marketing que queira criar conexões reais e resultados consistentes. Bora conferir? Dê o play ou navegue pelos tópicos: 00:01 – Abertura e introdução com Rafael Kiso e Bárbara Duarte 05:01 – A importância da consistência nos conteúdos 10:01 – Por que os Stories são o formato mais consumido no Brasil 15:02 – O valor do conteúdo autêntico e próximo da realidade 20:03 – Insights práticos para criar Stories mais envolventes 25:04 – Quando e como compartilhar para manter relevância 30:05 – O papel do UGC (conteúdo gerado por usuários) nos Stories  35:06 – Como alinhar Stories com produtos e marca 40:06 – Principais métricas para medir engajamento e conversão Potencialize sua gestão de mídias sociais com a plataforma mais usada por agências e profissionais no Brasil! Teste grátis a mLabs agora mesmo: https://mla.bs/8ed3f91f

In this episode, we're joined by Offer Yehudai, CEO at Arya - a subscription platform helping couples around the world reignite passion and intimacy through curated products, educational videos, and expert guidance.With 15+ years of experience building marketplaces and keeping apps free, Offer co-founded Inneractive, scaled it to an acquisition, then led at Fyber and Digital Turbine before switching gears to tackle one of the most universal human needs: connection.Offer will share real-world insights on go-to-market strategy, paywall experiments, monetization tactics, retention strategies (like hitting 87% usage retention by month-12), and how to apply a product-driven mindset across both apps and subscription businesses.Whether you're an indie founder or a scaling studio, this session is packed with actionable strategies for launching, growing, and sustaining a successful product in today's competitive landscape.You will discover:✅ How to design paywall experiments that actually move the needle✅ Go-to-market strategies for launching and scaling apps✅ Web vs App: when and how to go beyond the stores✅ Retention strategies to turn early users into long-term customersLearn More:Arya is hiring marketers and product managers - check out https://www.arya.fyi/ if you're looking to join a mission-driven team!You can also watch this video here ⁠https://youtube.com/live/xHB1N14DBIMWant expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Wade Brown is the Vice President of Marketing at cbdMD, a publicly traded company known for its CBD and cannabis product lines. He is a seasoned executive with expertise across ecommerce, B2B and B2C channels, digital advertising, and strategic partnerships. Wade has led marketing for restricted product categories, including CBD, THC beverages, firearms, and tactical gear, with leadership roles at SupplyKick, Inc Authority, NatureWise, among others. At cbdMD, he drives customer acquisition and creative ad strategies, spearheading the launch of the Herbal Oasis infused beverage line and securing distribution with major retailers like Total Wine. In this episode… When the usual ad channels become crowded, expensive, or off-limits, many brands can get stuck with limited growth options. For companies in restricted categories, the challenge is even greater: How do you reach high-quality customers while staying compliant and profitable? Could a lesser-known platform like AppLovin be the untapped opportunity these brands need? According to Wade Brown, a seasoned marketing leader with deep expertise in restricted product categories, AppLovin has become one of the most reliable top-of-funnel acquisition channels. He highlights that the platform delivers trackable, high-quality traffic, often outperforming Meta and TikTok. The key, Wade explains, is repurposing proven creatives like UGC videos while also testing interactive HTML ads that offer richer engagement. By treating AppLovin as a funnel starter rather than expecting immediate conversions, brands can nurture audiences more effectively and expand reach into new markets. This strategic approach helps restricted brands capture authentic traffic and build sustainable campaigns. In this episode of the Minds of Ecommerce, Raphael Paulin-Daigle interviews Wade Brown, VP of Marketing at cbdMD, about how AppLovin helps restricted brands scale customer acquisition. Wade discusses the advantages of HTML ads, how to repurpose winning creatives, and the importance of patience in testing. He also shares insights into funnel measurement, traffic quality, and common mistakes marketers make when evaluating new platforms.

This week on the Boxoffice Podcast, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk review The Conjuring: Last Rites, Downton Abbey: The Grand Finale, and Caught Stealing while breaking down box office results and previewing upcoming releases like Demon Slayer: Infinity Castle. They also discuss the shifting release calendar through 2027 before Daniel sits down with Julien Marcel, CEO of Cine Group and publisher of Boxoffice Pro France, to unpack Canal+'s acquisition of UGC and its impact on French and global exhibition.Give us your feedback on our podcast by accessing this survey: https://forms.gle/CcuvaXCEpgPLQ6d18 What to Listen For00:00 Intro 01:01 Movie Recaps: Conjuring Last Rites & Downton Abbey: The Grand Finale03:59 Review of Caught Stealing (Austin Butler)07:02 Box Office Results: Conjuring Last Rites Record-Breaking Debut12:01 Hamilton Finally Hits Theaters15:03 Upcoming Release Preview: Demon Slayer Infinity Castle18:17 Anime Momentum: Chainsaw Man & Sony's Strategy19:19 Release Calendar Shifts (2026–2027: Paw Patrol, Superman, Bluey, Star Wars, Spider-Verse, Shrek 5)22:43 Summer 2027 Tentpole Lineup23:39 Sponsor Message24:02 Interview with Julien Marcel (UGC & Canal+ Deal)25:02 UGC's Role in French Exhibition & Distribution26:18 Canal+ Background & Strategic Integration28:18 French Media Windows & Canal+ Influence30:00 Fragmented Ecosystem & Succession in French Exhibition33:02 Outlook: French/US Pipelines, Cinema Innovation & Challenges

Text me your content win!Okay, besties — this one's a little spicy.  Today I'm joined by my producer Marie from Your Girl Media and Culture Cult Show  and we're calling out the big ol' ego problem in the creator space: choosing clout over alignment. If you've ever been ghosted, judged by your follower count, or felt stuck pitching your services as a travel creator, UGC creator, or content creator, this episode is for you.We get into:Why follower count ≠ real opportunity (spoiler: it's all about alignment).The red flags to look out for when pitching UGC services.The art of how to pitch so you actually get a response.Why networking is just making friends (yes, it's that simple).Shifting from desperation to fun when you're building your content creation business.You'll walk away with practical pitching tips, mindset shifts for content creators, and a reminder that genuine connections will take you further than any vanity metric ever will.Connect with Marie:Follow her biz: @yourgirlmediaFollow her digital nomad life: @culturecultshowWebsite: www.yourgirlmedia.comCheck out her show: Culture Cult Show  Let's connect: I'm building something I've never seen before for creators — a community just for travel creators who are ready to scale beyond the basics. If you're a travel creator who knows how to get the views but is stuck on “what's next,” DM me on Instagram @travelcontentwriting and I'll send you all the details on my new Travel Creator Business Plan Community.For Talented A.F. Podcast Production:Follow: @yourgirlmediaFind us: www.yourgirlmedia.com Follow Me On:Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling. https://travelcontentwriting.hbportal.co/public/650f599bb604bf00244c7381/1-Inquiry_form Website: https://www.travelcontentwriting.com/ Instagram: https://www.instagram.com/travelcontentwriting/

Today, we dissect Little Farm Story Idle Tycoon — SayGames' latest farming-idle hybrid that feels like a mashup of Dreamdale, My Perfect Hotel, and Idle Breaker.Key insights:Gameplay Loop:Clearing grass → unlocking fields → harvesting → selling resources.Heavy reliance on ads for progression (resources, boosts, even eggs).“Annoyance monetization”: progress gates force you to watch ads or buy “No Ads” pack.Monetization:~$67–70K/day in revenue.~53% from ads, ~47% from IAP.Ad breakdown: ~$24K rewarded, ~$10K interstitials, ~$500–700 from banners (“why bother?”).“Remove Ads” pack is likely the top IAP — players pushed into it by frustration.Design Choices:Map expands with resource conversions (tomatoes → ketchup, chickens → eggs, wood → upgrades).Inventory/capacity upgrades disguised as RPG-like gear, but tied to ad rewards.Cosmetic shop + IAP items scattered on map.UA & Creatives:Ads mirror Township / Playrix resource ads and Century Games' UA tricks (suction devices, backpacks).Low-poly art style keeps CPIs down, but LTVs capped.Playables + AI-generated UGC, but “Township-from-Wish” vibe.Heavy interstitial cross-promo inside SayGames portfolio (even multiple in a row).Market & Scaling:Currently SayGames' #1 title by IAP revenue.~$2M monthly run rate, growing but not viral like Dreamdale or My Perfect Hotel.Audience skew: ~63% US revenue, Tier 1 heavy.Takeaway: Little Farm Story is a polished ad-driven idle hybrid, but its top IAP being “Remove Ads” caps its growth potential.PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction and Game Overview03:48 Gameplay Mechanics and Features07:25 Monetization Strategies and Ads12:42 In-App Purchases and User Experience17:17 Revenue Insights and Conclusion18:15 The Decline of Traditional Ads19:23 User Acquisition Strategies in Gaming21:17 Ad Monetization Archetypes23:46 Comparative Analysis of Game Creatives25:57 Performance Metrics and Revenue Insights28:30 The Future of Game Scaling and IAPs---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me

Jen Donahoe is joined by Joe Ferencz (GameFam) and Stephen Dypiangco (Max Power Gaming) to break down the biggest takeaways from Roblox Developer Conference (RDC) 2025. The crew digs into Roblox's massive milestone of 112M DAUs, the 8.5% bump in the developer exchange rate to lure in more professional talent, and the new “ad flywheel” that streamlines campaigns while adding rewarded video into the mix. They also tackle the tricky business of bringing IP into Roblox, how AI is supercharging UGC, and why the company is doubling down on safety with 100+ new tools and policies. 00:18 Roblox's Growth and Platform Dominance00:51 Overview of RDC 202504:39 RDC Vibes and Attendee Insights09:48 Roblox's Monetization and Developer Payouts18:21 Advertising and Rewarded Video Innovations26:29 Brand Integrations and Campaigns on Roblox28:34 Integration vs Standalone Brand Experience30:46 Rewarded Video and Its Benefits32:22 Challenges with Brand Hubs on Roblox36:26 New IP Platform and Licensing42:53 AI Tools for Developers and Players46:11 Roblox Moments: TikTok Meets Roblox50:38 Safety Measures and Brand Concerns53:31 Roblox's Growing Influence

Join this comprehensive course on Jainism, offered by UGC's SWAYAM and hosted by FLAME University. Designed for learners of all levels, this course offers an accessible and engaging exploration of the philosophy, ethics, history, and practices of Jainism.What you'll learn:Core principles: Ahimsa, Aparigraha, and AnekantavadaLife and teachings of Lord MahaviraJain festivals, rituals, and monastic traditionsApplying Jain philosophy in everyday lifePerfect for students, spiritual seekers, and anyone curious about one of the world's oldest living traditions.Enroll today and start your journey into Jainism!Hashtags:#Jainism #SWAYAM #FLAMEUniversity #IndianPhilosophy #Mahavira #Ahimsa #SpiritualLearning #IntroToJainism #UGCCourse

Struggling to get app store reviews? Or maybe you've hit a wall with your average rating stuck at 4.2 or 4.3?

⛰️ Try Heights Platform, the all-in-one tool for building your online course and community. Start your 30-day free trial → https://www.heightsplatform.com/Want to land more brand deals and turn your content into a full-time income? In this episode, I'm talking with Elijah Khasabo, founder of Vidovo, a creator content platform that helps brands scale high-performing UGC. Elijah bootstrapped Vidovo while still in college and grew it to serve 100+ brands with a network of thousands of creators. Now nearing a $1M run rate, he's here to share what he's learned from working with both sides — brands and creators.If you're a creator who wants to grow your income, stand out in a crowded market, and finally turn content into a real business, this episode is packed with no-fluff insights you can use right now.

Authenticity is the new currency in social media. In our latest blog episode, CEO Meredith Olmstead sits down with Sophie Bawany to break down the difference between User-Generated Content (UGC) and Employee-Generated Content (EGC). Learn why both matter, how to integrate them into your content strategy, and how they can help your credit union or bank stay relatable, trustworthy, and top of mind—without breaking the budget.Key Takeaways:UGC builds trust from the outside.  Real content from members creates authentic word-of-mouth marketing.EGC builds trust from the inside. Employees sharing their perspective humanizes your brand.Use both for better engagement. Plan for EGC, encourage UGC. Together, they stretch your reach and your budget.

How This Simple Strategy Makes Her $15k+ a Month With UGCIn episode 124 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew  (https://www.instagram.com/realdrewd/) talk with sit down with Leslie (https://www.instagram.com/evolushendesigns/) Leslie is a 6-figure UGC creator and coach, who shares the exact strategy she uses to consistently make $15K+ a month with UGC.She breaks down: ✅ How she went from a $78K corporate job to full-time UGC freedom ✅ The biggest mistake new UGC creators make (and how to avoid it) ✅ Why brands pay thousands for the right UGC content ✅ How to land retainer clients instead of one-off $50 videos ✅ What it actually takes to build a 6-figure UGC businessIf you've been curious about UGC (user-generated content) or want to know how to turn simple videos into a reliable income stream, you don't want to miss this one.Don't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Introduction to UGC and LC's Journey03:02 Transitioning to User Generated Content (UGC)05:40 Understanding UGC: Definition and Accessibility08:38 Success Rates and Expectations in UGC11:40 Common Challenges for UGC Creators14:18 Strategies for Getting Started in UGC17:14 Outreach and Building a Portfolio20:26 Marketing and Coaching Strategies22:59 The Future of UGC and Coaching35:48 Cohort Structure and Accountability38:54 Tailored Learning Experience40:09 Navigating Brand Collaborations42:19 Revenue Sharing in UGC Deals45:09 Contracts and Legal Protections47:47 Building a Supportive Team49:18 The Impact of AI on UGC57:59 Adapting to Market Changes#makemoneyonline #sidehustleexperimentpodcast #sidehustles Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP

Today we're joined by Brett Curry from OMG Commerce, and we're grilling him on all things YouTube advertising - where to start, strategy, creative, and how to drive results.We discuss where YouTube sits in the channel mix, how it compares to Meta, why it's still underused by most operators, as well as the challenges of measuring success on YouTube - from attribution challenges to incrementality and brand lift.We also get into creative: what makes a good hook, how to structure a YouTube ad, and the differences between polished content and UGC-style ads. Brett also shares his approach to testing, how many creatives you really need, and the metrics that matter most.Finally, we cover bidding, account structure, and how YouTube can unlock performance across your whole media mix when it's done right.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00 Intro11:42 Understanding YouTube: Consumption Patterns and Measurement22:36 The Lift Trifecta: Measuring Success on YouTube30:07 Navigating Attribution Challenges in YouTube Advertising37:34 Optimizing Conversion Events42:39 Account Structure and Automation45:59 Creative Strategies for YouTube Ads01:01:06 Measuring Success and Iteration in CampaignsThe Black Friday Operators Online EventSign up here: https://www.9operators.com/black-fridayPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

“开一个店，其实最大的成本是……心理成本。”本期我们把“开店”的滤镜摘掉：外卖补贴到底谁买单、平台“同价规则”如何挤压利润、上线=再开 N 家店的隐性成本，以及合伙与算账的残酷细节。标题虽叫「不要开店」，并非反商业，而是用真实数字与机制提醒：如果你仍要开，也请更清醒地进入。“我觉得现在这些老板都快变成了平台的牛马了。”【本期节目你将听到以下内容】01:16 “不要开店”直球抛出；外卖对门店伤害大。03:09 外卖大战：消费者得“实惠”，商家实际要出很大一部分补贴。03:42 平台优惠多由商家自降价承担；供应链被突发大促冲击。04:22 大量订单袭来难以备货；“老板成了平台的牛马”。05:13 平台活动像“PUA”，不参加就没流量。06:25 骑手工资实际由商家“买单”；平台要求线上线下一口价→被迫做“外卖特供”。07:20 实例：同价不同质影响口碑，品牌受损。08:21 外卖策略建议：先把堂食跑通，再上外卖；不适合外送的单品保留堂食。09:04 上线=再开N家店；多平台叠加“平台税”和投流成本。09:33 “不要开店”的两层含义：别轻易开线下店，也别轻易开“线上店”。12:30 线下也离不开平台：点评/地图收录、团购/打卡、充电宝/收款码都会影响热度权重。15:09 提到美团并购点评的反垄断疑问。17:01 成本结构讨论：小店房租/装修/人工都不轻；北上港房租占比可达20%–30%。18:34 多地对比：很多地方人工占比高于房租。20:14 定价底线：毛利≥100%（10元成本至少卖20）；开店核心能力是“会算账”。24:24 心理成本才是最大成本；建议先做播客练心态/逐步抗压。26:49 众筹开店的坑：十来个人众筹酒吧，钱难回、本金打水漂。28:26 “好多人的咖啡馆”等案例：合伙人太多易失控，必须要有“主事的人”。29:51 20+合伙无合同、财务涣散，后期失序。48:36 网红探店“伪UGC”的隐性成本与精力消耗。55:40 装修与免租的心理效应；房东看好会回收自营。01:10:04 开店是多重成本叠加，加盟/多店需要人盯人跑。

“开一个店，其实最大的成本是……心理成本。”本期我们把“开店”的滤镜摘掉：外卖补贴到底谁买单、平台“同价规则”如何挤压利润、上线=再开 N 家店的隐性成本，以及合伙与算账的残酷细节。标题虽叫「不要开店」，并非反商业，而是用真实数字与机制提醒：如果你仍要开，也请更清醒地进入。“我觉得现在这些老板都快变成了平台的牛马了。”【本期节目你将听到以下内容】01:16 “不要开店”直球抛出；外卖对门店伤害大。03:09 外卖大战：消费者得“实惠”，商家实际要出很大一部分补贴。03:42 平台优惠多由商家自降价承担；供应链被突发大促冲击。04:22 大量订单袭来难以备货；“老板成了平台的牛马”。05:13 平台活动像“PUA”，不参加就没流量。06:25 骑手工资实际由商家“买单”；平台要求线上线下一口价→被迫做“外卖特供”。07:20 实例：同价不同质影响口碑，品牌受损。08:21 外卖策略建议：先把堂食跑通，再上外卖；不适合外送的单品保留堂食。09:04 上线=再开N家店；多平台叠加“平台税”和投流成本。09:33 “不要开店”的两层含义：别轻易开线下店，也别轻易开“线上店”。12:30 线下也离不开平台：点评/地图收录、团购/打卡、充电宝/收款码都会影响热度权重。15:09 提到美团并购点评的反垄断疑问。17:01 成本结构讨论：小店房租/装修/人工都不轻；北上港房租占比可达20%–30%。18:34 多地对比：很多地方人工占比高于房租。20:14 定价底线：毛利≥100%（10元成本至少卖20）；开店核心能力是“会算账”。24:24 心理成本才是最大成本；建议先做播客练心态/逐步抗压。26:49 众筹开店的坑：十来个人众筹酒吧，钱难回、本金打水漂。28:26 “好多人的咖啡馆”等案例：合伙人太多易失控，必须要有“主事的人”。29:51 20+合伙无合同、财务涣散，后期失序。48:36 网红探店“伪UGC”的隐性成本与精力消耗。55:40 装修与免租的心理效应；房东看好会回收自营。01:10:04 开店是多重成本叠加，加盟/多店需要人盯人跑。【本期主播】朱峰，津津乐道、科技乱炖播客主播姝琦，津津乐道、不叁不肆播客主播老段，安全出口FM主播图图，北京生存小册子、图图的图书局播客主播【制作团队】后期 / Liger、图图封面 / 姝琦监制 / 姝琦运营 / 卷圈，Sand产品统筹 / bobo【联系我们】希望大家在听友群和评论区多多反馈收听感受，这对我们来说十分重要。欢迎添加津津乐道小助手微信：dao160301，加入听友群【关于「津津乐道播客网络」】在一派纷繁芜杂里，我们为愉悦双耳而生。科技、教育、文化、美食、生活、技能、情绪……严肃认真却不刻板，拒绝空泛浮夸。与专业且有趣的人携手缔造清流，分享经历，传播体验，厘清世界与你的关系。津津乐道 | 科技乱炖 | 津津有味 | 记者下班 | 不叁不肆 | 厂长来了 | 编码人声 | 沸腾客厅 | 拼娃时代收听平台苹果播客 | 小宇宙App | 汽水儿App | Spotify | 喜马拉雅 | 网易云音乐 | QQ音乐 | 微信听书 | 荔枝FM | 央广云听 | 听听FM | Sure竖耳App | Bilibili | YouTube联系我们津津乐道播客官网 | 公众号：津津乐道播客 | 微信：dao160301 | 微博：津津乐道播客 | 商业合作：hi@dao.fm | 版权声明 | RSS订阅本节目由「声湃 WavPub」提供内容托管和数据服务支持。

On Mission Matters, Adam Torres interviews Gregg Clunis, Founder of Kojo, about a creator-first approach to social content, practical AI (beyond just LLMs), and turning best-performing posts into repeatable growth. Gregg shares how brands can make videos people actually watch—and how Kojo helps teams ideate, predict winners, and route briefs to UGC creators in seconds. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

On Mission Matters,⁠ Adam Torres⁠ interviews ⁠Gregg Clunis⁠, Founder of Kojo, about a creator-first approach to social content, practical AI (beyond just LLMs), and turning best-performing posts into repeatable growth. Gregg shares how brands can make videos people actually watch—and how Kojo helps teams ideate, predict winners, and route briefs to UGC creators in seconds. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, we're joined by Chris Hewish, President at Xsolla - a global leader in video game commerce. With a career spanning Activision, DreamWorks Animation, Survios, and now Xsolla, Chris has decades of experience building strategies that fuel growth for games and apps worldwide. He'll reveal why off-platform monetization is the next big revenue driver for developers and web shops are unlocking higher margins & growth potential for apps and games. Whether you're an indie app developer or part of a top gaming studio, this session will give you the proven playbook for building scalable revenue streams outside the App Store and Google Play.If you want to maximize app revenue, reduce transaction fees, boost user retention, and future-proof your app business model, you won't want to miss this.You will discover:✅ Why off-platform payments are the future of game and app monetization✅ The rise of web shops - and how to set them up for success✅ Proven ways to boost retention, cut acquisition costs & gain user data✅ How developers can balance compliance, user experience, and profitabilityLearn More:

This episode of The Backstory on Marketing and AI explores how AI enabled Market Research and influencer automation are reshaping marketing. Our guest from Stack Influence shares how micro and nano influencers outperform celebrities by creating authentic connections and driving higher conversions.We cover:Why micro and nano influencers deliver stronger ROIHow AI analyzes profiles, automates communication, and enhances contentGifting strategies that build authentic communitiesThe impact of influencer campaigns on Amazon rankings and marketplace successHow AI is used for both analytics and generative prompts in influencer marketingWhy authentic content outperforms polished ads in today's environmentListeners will also hear about the evolution of social media algorithms, the rise of UGC, and how brands can build long-term influencer relationships. Whether you're in e-commerce or marketing, this conversation provides insights into scalable influencer campaigns powered by AI.Click here to view the video: https://www.youtube.com/watch?v=y_3eOyj19Ak

Can AI really transform your ad creative workflow? In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad production and performance marketing.Discover how Andre and his team have moved beyond one-off AI experiments to build systematic, automated workflows that generate hundreds of ad variations in minutes. Learn about the tools they use, the challenges of integrating AI into creative teams, and why some clients are pushing back against AI-generated content.Key topics include: - How to systematize AI for marketing and creative work - The evolving role of creatives in an AI-driven world - Real results: Do AI ads outperform traditional UGC? - The future of AI in ad generation and performance marketingWhether you're a marketer, agency leader, or just curious about the future of AI in advertising, this candid conversation offers practical insights, honest results, and a look at what's next.00:00 – Introduction: Can AI revolutionize brainstorming and ad creation?00:21 – Meet Andre Kempe, CEO of Admiral Media00:42 – How Andre started using AI in marketing01:36 – Moving from AI experiments to systematic workflows03:20 – Building automated ad generation systems05:00 – Tools of the trade: Make, N8N, and more07:00 – The evolving role of creatives in an AI world10:00 – Client reactions: Pushback on AI-generated ads13:10 – Comparing AI ads vs. traditional UGC performance15:00 – The future: Bionic ads and blending human + AI creativity17:00 – What's next for AI in ad generation and marketing

If content creation is eating your calendar, this episode is your deep breath. Katelyn sits down with Loic Alex Brown, co-founder and CEO of Flick, to unpack how creators, agencies, and small businesses can use AI to work smarter, stay consistent, and grow faster without living on their phones. You'll learn practical systems for planning content, generating ideas that match your voice, automating repeatable post types, and using AI clones and UGC to hop on trends in minutes. We break down how to keep your tone authentic, what to automate vs keep human, and the exact steps Flick uses to capture brand voice and aesthetics so AI output feels like you. Brought to you by Stan Store. Build your digital storefront for offers, downloads, coaching, and affiliate links. Start free: join.stan.store/callhercreator In this episode The two real bottlenecks: strategy and execution, and how AI solves both Simple process to teach AI your voice, visuals, and CTAs Automating recurring post types with templates and light human review AI clones for trend-based content and scalable UGC What to automate vs what to film yourself to keep trust and connection Tools to test next and how agencies can scale client work fast Guest Loic Alex Brown, CEO and co-founder of Flick Resources   Katelyn on IG: @thekatelynrhoades Flick: flick.social Loic on IG: @loic.a.b Sign up for your FREE trial of Stan: https://join.stan.store/callhercreator   Want your content done with you? Join the best all-in-one creator memberhsip: Club enfluence: JOIN HERE  

In this episode, the VENDO team dives into the essentials of Creator Marketing—how to find the right partners, create high-quality content, and stay ahead of emerging trends. From sourcing TikTok Shop creators to spotting red flags, building long-term loyalty, and leveraging UGC, we break down the strategies driving creator success in 2025. Topics Covered: - What's Currently Working for TikTok Shop Creators - Sourcing (1:37) - What's Currently Working for Creator Marketing - Sourcing (2:23) - Finding Quality Creators - TikTok Shop (5:20) - Finding Quality Creators - Red Flags (8:17) - Content Quality vs Follower Count (9:24) - Outreach Strategies (11:05) - Building Longterm Loyalty (12:30) - Using Discord - Tips & Tricks (14:40) - UGC - Best Performing Content Formats (17:27) Speakers: - Brook Wester, TikTok Shop Lead, VENDO - Jaci Carleton, Creator Marketing Manager, VENDO - Delaney Del Mundo, VP, Account Strategy - Amazon & TikTok Shop, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I'm breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You'll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs✅ Build ad creatives that boost installs, engagement, and revenueThis is the same UGC ad strategy that's delivered incredible results for our clients. Whether you're in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.

Want to create high-performing AI UGC ads in less than 15 minutes? In this video, I'm breaking down the exact framework we use at App Masters to craft UGC creatives that convert, and you can easily replicate it.You'll learn step by step how to:✅ Research competitor ads and find proven winning scripts✅ Remix and adapt scripts for your own app or business✅ Use Arcads.ai to generate actors, B-roll, and emotional storytelling shots✅ Test variations (actors, pacing, gestures, B-roll) to maximize click-throughs✅ Build ad creatives that boost installs, engagement, and revenueThis is the same UGC ad strategy that's delivered incredible results for our clients. Whether you're in the app space, e-commerce, or SaaS, this process works to scale your marketing quickly and affordably.

Aprenda essas estratégias para começar a faturar milhões no digital como ele | KiwicastO Renan Felipe trocou a estabilidade do CLT para começar um negócio digital e, em um ano e meio de mercado, já faturou R$ 4 milhões de reais.O que ele fez para ganhar dinheiro tão rápido? Neste Kiwicast, ele revela como escrever uma copy persuasiva, estruturar um criativo atrativo e estratégias de tráfego pago para impulsionar resultados e faturar milhões.------------------O que você vai aprender:Ele usou 10 criativos para escalar vendasComece a estruturar um criativo seguindo esses passosO que é criativo UGC e como aplicar na sua operaçãoComo conhecer o seu públicoAcertando o copywriting de um criativo campeãoEle formata as páginas de vendas com essas estratégiasMétricas e estratégias de tráfego pago que geram resultadosE muito mais!Aprenda com quem vive isso na prática. Dá o play e depois comenta aqui: qual foi o melhor insight que você tirou deste episódio?Nosso Instagram é @Kiwify

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.He's going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3. You will discover:✅ Journey of building and scaling MeWe in a Big Tech world✅ How indie founders can use AI and social media marketing to scale apps✅ Strategies for attracting investors without massive ad spend✅ A social framework for rebooting the internet with ethics and privacy at the coreLearn More:MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474 Mark's Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/Want expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

In this episode, we are joined by Mark Weinstein, a tech entrepreneur, thought leader, privacy advocate, and one of the original inventors of social networking. He is a founder of MeWe, the privacy-first social network app. Named one of the “Top 8 Minds in Online Privacy” and a “Privacy by Design Ambassador,” Mark has been featured in The New York Times, Wall Street Journal, Fortune, CNN, and more. His TED Talk on “The Rise of Surveillance Capitalism” has inspired technologists worldwide.He's going to talk about how indie founders can leverage AI and social media marketing to scale apps, attract investors without massive ad spend, and why ethics, privacy, and mental health must be at the core of product design.Mark will also share the journey of building MeWe, how to stand out in a world dominated by Big Tech, and practical steps indie founders can take to future-proof their apps in the age of AI and Web3. You will discover:✅ Journey of building and scaling MeWe in a Big Tech world✅ How indie founders can use AI and social media marketing to scale apps✅ Strategies for attracting investors without massive ad spend✅ A social framework for rebooting the internet with ethics and privacy at the coreLearn More:MeWe: https://apps.apple.com/us/app/mewe-the-safe-network/id918464474 Mark's Book: https://www.amazon.com/Restoring-Our-Sanity-Online-Revolutionary/dp/1394273967/Want expert guidance to grow your app? Book a quick call with App Masters:https://appmasters.com/contact-us/Indie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSArcads is the fastest and best indie-friendly platform to create authentic, AI-powered UGC-style video ads — all from just text input.- Emotionally resonant, human-like videos- Perfect for app demos, testimonials, and paid social creatives- Built for speed, built to convertWhether you're launching or scaling, Arcads makes it easy to test and iterate video ads.Try it now: https://www.arcads.ai/?comet_custom=appmasters*********************************************Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development. web2wave eliminates the complexity with their innovative all-in-one platform✅ AI funnel generator✅ powerful drag-and-drop quiz builder✅ streamlined payments✅ comprehensive analytics✅ smart A/B testing✅ and moreLaunch high-performing web2app funnels in days, not months.Visit https://web2wave.com/ to create your web2app funnel for free.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Roderick Ritchie, the current course chairman at Utrechtse Golf Club, joins us today to explore the evolving story of 'de Pan' and what can be learned from the sort of careful and considered custodianship on show at Bosch en Duin. UGC is one of Europe's best golf courses... hidden away amongst a sandy expanse of heather and pine in the Utrechtse Heuvelrug, a nature reserve of some 120 hectares, originally formed by glacial sand deposition during the last ice age. 'de Pan' was Harry Colt's second design commission in the Netherlands. Initially opened in 1929 as a 9 hole course which was extended to 18 in 1932. Listeners who have sampled the delights of the Greater London Heathlands will recognise and appreciate the golfing charms that await them at UGC. We hope you enjoy our chat! Episode music supplied under license from Epidemic Sound Shoreline Serenade - Dye O.1.1 Special Guest: Roderick Ritchie.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we're featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You'll walk away with a clear sense of when to use each — and how to do it effectively.Inside the episode:The real differences between UGC, CGC, and EGC (and why it matters)Tips for briefing creators and making content worth watchingWhy EGC is emerging as a scalable trust-builder and underrated creative toolIf you're sourcing or producing performance creative at scale, this is required listening.Search "Ad-Venturous" in your podcast app and subscribe for weekly episodes on creative strategy that converts.Timestamps:00:00 - Introduction to Creator Content Types02:00 - Why UGC Matters and How to Use It Effectively06:00 - Building Community Through Authentic Customer Content14:00 - Creator Generated Content (CGC) Strategy and Best Practices22:00 - Employee Generated Content (EGC) and How It Drives Trust & Reach28:00 - Final Insights on Mixing UGC, CGC, and EGC for Brand GrowthHashtags:#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with social media, and the metrics that prove ROI—so small businesses can create buzz, deepen loyalty, and drive sales without massive budgets. What You'll Learn The difference between audience, customers, and community—and how to move people through each stage Low-budget brand activation ideas (pop-ups, demos, collabs, UGC stations) that work for small businesses A promo timeline for events: content to post 30/14/7/1 days out to fill the room How to use social media + events together (reels prompts, UGC capture, micro-influencer seeding) Measuring success beyond likes: attendance, repeat purchase, referrals, retention, LTV Post-event follow-up that converts one-time attendees into loyal community members Guest Resources Website: brandfeltactivation.comLinkedIn: linkedin.com/in/ambertheactivatorInstagram: @ambertheactivator Ideal For Entrepreneurs, local brands, and creators who want to build community, boost retention, and increase revenue by pairing social media with smart, scrappy experiential marketing. Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded experiential marketing, brand activations, event marketing for small business, turn customers into community, community building strategy, low cost brand activations, social media event promotion, user generated content at events, micro influencer partnerships, pop up events, customer retention and loyalty, measure event roi, hybrid marketing strategy, local marketing ideas, community led growth,

This one's for the shooter heads. Host Phil Black (ex-DICE) is joined by Chris Sides (ex-Bungie) and longtime strategist Chris Anjos (ex-Activision) to dig into the decade-long arms race between Battlefield and Call of Duty. The muzzles are off.Chapters:02:01 Meet the Experts03:54 Historical Context: Battlefield and Call of Duty Sales13:04 Battlefield's Comeback: Beta Impressions16:06 Gameplay Mechanics: Evolution and Innovations32:21 Progression Systems: Challenges and Solutions43:31 Core Gameplay and Player Feedback44:55 Product Management in Gaming52:25 UGC and Portal in Battlefield01:02:04 Mobile Gaming and Its Impact01:08:09 The Future of FPS Games01:16:41 Final Thoughts and Recommendations

In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. Ian Sells, founder of Join Brands, shares why most creators don't drive results, how AI helps pick the right ones, and what makes content engaging. He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.Topics discussed in this episode:  Why most brands struggle with creators and why only 10% drive 90% of sales.How AI helps brands pick the right creators and generate viral hooks.What makes a strong hook and why engagement beats scripted videos.Why TikTok Live is becoming a must-have sales channel for brands.How to match the right creators to the right platform for real results.What the Join Brands process looks like for launching UGC campaigns fast.Why UGC is powerful for Amazon sellers and how to repurpose it across channels.How creator vetting and certification protect brands from fake influencers.What kind of ROI brands can expect — including 700 videos driving 20M impressions.Why authentic creator content builds trust and outperforms AI-generated videos.Links & Resources Website: https://joinbrands.com/LinkedIn: https://www.linkedin.com/in/iansells/TikTok: https://www.tiktok.com/@joinbrandsInstagram: https://www.instagram.com/joinbrandsnow/Get access to more free resources by visiting the show notes athttps://tinyurl.com/ytkyt5jkSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

In episode 122 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew  (https://www.instagram.com/realdrewd/) talk with sit down with Trevin Peterson (https://www.instagram.com/trevinpeterson/)  Trevin Peterson, a serial entrepreneur who built multiple 7-figure income streams before turning 30. From crushing it with Amazon FBA to scaling the Amazon Influencer Program, launching software like ViralView, and even going viral with his son's golf videos, Trevin shares exactly how he's done it all.

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You'll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.Whether you're an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.You will discover:✅ How to spot and fix a broken onboarding flow✅ AB test ideas that actually move the needle✅ Psychology tactics to persuade and retain usersLearn More:

In this episode, Asher Herbstman and Thatcher Clough, co-founders of Clear30, share the journey of taking their app, Clear30, from idea to 6,000 weekly downloads, $8K MRR, and $100K ARR through subscription revenue.They reveal how a broken onboarding flow nearly stalled growth—and the psychology-driven A/B tests that turned it around. You'll also hear what worked (and what flopped) with paid ads, plus how they leveraged research partnerships and federal grants to fuel momentum.Whether you're an indie founder or scaling your own app, this conversation is packed with real-world lessons on user psychology, onboarding optimization, retention strategies, and sustainable growth that you can start applying today.You will discover:✅ How to spot and fix a broken onboarding flow✅ AB test ideas that actually move the needle✅ Psychology tactics to persuade and retain usersLearn More:

Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.

We just wrapped up another exciting round of the popular ‘Ask Me Anything' session with Steve P. Young!

We just wrapped up another exciting round of the popular ‘Ask Me Anything' session with Steve P. Young!