Podcasts about ugc

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Tori Gill was still cutting hair on weekends when she sold her first 20,000 sunscreens. A former hairdresser with two kids, no e-commerce background, and a product that took two years to develop, she launched Sun & Daughter on Boxing Day 2024 and hasn't really stopped since. This is the follow-up episode - and a lot has happened. In this episode, Tori gets real about what scaling from $100K to a million-dollar brand actually looks like from the inside: the stockouts, the 54-hour Facebook ad account lockout, the $20,000 orders she had to back herself on, and the retail decision she's made that could either be her smartest move yet - or, in her own words, "the biggest mistake of my life." What you'll learn in this interview: How a consumer watchdog report on failing sunscreen SPF tests became an unexpected growth moment - and how Tori moved fast enough to capitalise on it Why she packed every order from her spare room for a full year, alongside two kids and two days a week in the barber shop, before finally moving into a warehouse the week before Christmas The exact moment a Choice magazine article turned into a sales spike, and how having your formula independently tested can become your most credible marketing asset How Tori used a trending audio format - kids in hats, waiting for SPF results - to make an ad that outperformed every polished campaign she'd ever run Why she treats her Instagram like a reality TV show, and what that means for how she handles UGC, consistent visuals, and the decision never to post other people's faces on her brand page The average order value lesson she learned from Founder that led her to build out hats, brushes, wet bags, and bundles - and push her AOV from $75 to over $111 Why she skipped Black Friday, never ran a sale in year one, and then sold 1,000 sunscreens in 24 hours the first time she did - and why she hasn't done it since Lessons from adding 5 to 10 new ad creatives every single week, and why she's changed her entire campaign structure three times in 15 months How she uses Instagram Stories polls to let her community choose product colours, hat designs, and packaging - and why it's as much about solving her own indecisiveness as it is about building loyalty What she's learned about going into major retail - the upfront stock commitments, the hidden marketing costs, and why she still doesn't know if it was the right call If you're building a product brand and starting to feel like you're holding multiple plates in the air at once - ads, content, stock, manufacturing, team, retail - this episode is worth your time. Tori doesn't have it all figured out, and she says so. But the way she thinks through each decision, tests before she scales, and keeps backing herself anyway is exactly the kind of thinking that turns a spare-room operation into something real. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY TORI GILL Instagram → https://www.instagram.com/sunanddaughter_/ Tori's ⁠⁠⁠Instagram → ⁠⁠⁠⁠⁠⁠https://www.instagram.com/@torigill__/ Tori's Barber ⁠Instagram → ⁠⁠⁠https://www.instagram.com/torigill_barber/ Website → ⁠⁠https://www.sunanddaughter.com.au/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

In this episode of the Creativ Rise Podcast, Joey sits down with 20-year-old filmmaker Will Latham of LumaWorks Video. Will graduated high school two years ago, skipped college, and has been building his video business full time ever since. In the six weeks of the Creativ Rise Mastermind alone, Will closed $73,000 in contracts, including his first five-figure deal and a 12-month retainer, going from charging $500 for product videos to landing $25,000 months before his 21st birthday.This episode is a masterclass in what actually separates creatives who stay stuck at low rates from those who break through to high-ticket work, and it has nothing to do with your camera, your age, or your city.Here's what's covered:Why video is worth more than $500 and how to position it that way by shifting from selling a deliverable to solving a business problemValue stacking and what it actually means — the pre-production meetings, brand deep dives, and multi-asset offers Will uses to charge 10x what he used toHow to identify higher-leverage clients who have real problems, real budgets, and real reasons to say yesCold outreach, follow-up, and the mindset around rejection — why Will treats every no as motivation and keeps swinging for the fencesHow age becomes an asset, not a liability and how young creatives can use their perspective to educate and win clientsWhen to hire an editor and how to get over the financial and control hurdles that keep most creatives stuck doing everything themselvesWhy the Creativ Rise Mastermind gave Will a 24X ROI and what the single biggest mindset shift was that changed everythingWhether you're a photographer, filmmaker, UGC creator, or social media manager who's tired of undercharging and overworking, this conversation will challenge how you think about your pricing, your clients, and what your creative business could actually become.P.S. If you're ready to make the same kind of shift Will did, the 6 Week Creativ Rise Mastermind is where that foundation gets built. Get on the waitlist for Round 16 at www.creativrise.com.FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryformLISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativriseFOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

Ekaterina Gamsriegler, former Head of Growth and Marketing at MyGroove and longtime advisor across music, education, and health apps, joins Apptivate to discuss why sustainable growth depends on systems rather than isolated wins. The conversation explores the nature of modern growth funnels, how creative strategy impacts retention and churn downstream, and why many teams optimize acquisition while misunderstanding activation and long-term value. Ekaterina and Taylor also discuss localization as a full-funnel growth lever, pricing strategy during high-intent seasonal periods, the realities of founder-led and offline growth channels, and how mapping the complete user journey can uncover hidden bottlenecks that data alone often misses. Questions addressed in this episode Why does Ekaterina compare growth systems to a house of cards? How do creative strategies affect retention and subscriber churn? What mistakes do apps make during seasonal growth periods like Q5? How should marketers evaluate long-term value instead of short-term ROAS? Why can localization improve the entire growth funnel? How did MyGroove grow paying subscribers 10x in one year? What role should brand, PR, and offline channels play in app growth? How should teams define activation properly? What should marketers focus on during their first 90 days at a company? How can apps balance credibility with accessibility for beginners? Timestamps 0:12 — Introduction to Ekaterina Gamsriegler and MyGroove 0:52 — MyGroove's global launch and mission 1:41 — Growth as a "house of cards" rather than a puzzle 3:18 — Diagnosing funnels and identifying hidden bottlenecks 4:42 — How creatives shape retention and churn downstream 6:56 — Credibility, UGC, and "fake podcast" creative concepts 7:51 — Why acquisition mistakes appear 60–90 days later 9:43 — Planning for Q5 and evaluating long-term value 11:25 — Pricing strategy, willingness to pay, and cancellations 12:52 — Localization as a full-funnel growth lever 15:23 — Founder-led growth, PR, and offline channels at MyGroove 18:23 — The biggest unlock behind 10x subscriber growth 20:38 — Mapping the user journey and identifying bottlenecks 23:08 — Activation metrics and offline user behavior 25:56 — Personalization and contextual onboarding examples 29:48 — Rapid-fire questions begin 31:08 — Norway, Iceland, and travel recommendations 31:33 — Vienna recommendations and closing remarks Quotes (2:22)  “Growth feels more like a house of cards because just one little change can completely ruin the whole system.” (4:59) “What I see happening sometimes is a mismatch between the product, the user experience and the people who are being targeted with creatives.” (22:38) “Build a user journey by mapping every single step from ad impression to renewal to purchase. This allows you to see where the bottlenecks are in your journey.” Mentioned in this episode MyGroove Ekaterina on Linkedin

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Dans ce nouvel épisode d'Insight, nous recevons Jérôme Dejean, Business Development Director Western Europe chez Territory Influence. Avec lui, on décrypte un paradoxe qui bouscule les codes du marketing : pourquoi un contenu brut, mal cadré et techniquement imparfait génère-t-il plus d'engagement qu'un asset produit par l'IA ? Quand un consommateur recommande une marque à ses proches, sur quoi repose vraiment cette confiance, et pourquoi pèse-t-elle plus qu'une pub léchée ou même qu'un macro-influenceur ? Et alors que l'IA peut désormais générer de faux témoignages convaincants en quelques secondes, comment les marques et les audiences tracent-elles encore la frontière entre vrai et faux UGC ? Jérôme nous partage son expertise sur le sujet.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Most authors treat the book launch as the finish line, instead of the starting one. As we celebrate The Miracle Hour landing on the USA Today bestsellers list, this episode breaks down exactly how she's continuing to monetize the book and use it to grow the business (and why a book is one of the only standing assets that keeps paying you back for years: speaking, licensing, corporate contracts, program sales, and more book deals).  Kelly walks through the strategy she calls "engineering the system as the celebrity," the post-launch monetization roadmap, and long term strategies for increased community-led growth.  In this episode: Why the book launch is actually the beginning of your growth strategy Why live streaming is making a massive comeback The full post-launch monetization roadmap (reviews, community teaching, UGC, ads, licensing) Strategies for relaunching a book you already have The street team and community-led growth model What's next for Kelly's books Timestamps 03:15 — Books as standing assets 04:30 — Engineering the celebrity of the system: the Live Launch book story 06:30 — Understanding the trust recession and moving Live Launch to low-ticket 10:15 — Running the Miracle Hour Experience as a one-day live launch 11:30 — 2,100 live, lowest spend, and VIP upgrades covering ad spend: the behind-the-scenes strategy 13:00 — Why live streaming is back 14:30 — The June 24th live experience 20:15 — Relaunching a book you already have 21:00 — Street team and community-led growth strategy 21:45 — Why books are worth it RESOURCES: Grab your copy of the USA Today best-selling book The Miracle Hour: https://a.co/d/02zSyw1N  Register for The Miracle Hour Experience on June 24th: https://accelerator.virtualbusinessschool.com/miracle-hour-june-24-experience-social  Subscribe to Kelly's Substack for behind-the-scenes content from The Sacred Art of Selling: https://kellyroachofficial.substack.com/subscribe  Join Kelly's Virtual Business School membership: https://www.virtualbusinessschool.com   

Join my free UGC masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=PodcastBento sign up: Use code SYDNEY for 10% offhttps://app.onbento.com/?acode=sydney♠️ Got questions?DM me on Instagram:@sydneymohniOn this channel we talk about:

If you had to start your voice over career right now, what should you actually do first? Should you buy gear? Build a demo? Get clients? Create a website? In this live training, I'll walk you step-by-step through exactly what I would do if I had to start voice acting all over again in 2026 — and what I'd avoid completely!

I want to talk about UGC from both sides today, because this is where things can get weird fast. If you're the creator, what are you actually agreeing to? And if you're the business owner making the ask, what are you actually asking for? We're getting into usage, deliverables, compensation, consent, and why "just make it authentic" is not a strategy. Because clear does not mean controlling – and casual does not mean free. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here UNHINGED COMMENTS: Starts at 2:50 SEARCH BAR CONFESSIONS: Starts at 5:26 BUSINESS NUGGET: Starts at 12:12 RESOURCE: Try Manychat for 2 weeks for free RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot RESOURCE: Influencer Rate Calculator from Soulcial Society EPISODES YOU MIGHT ALSO ENJOY... EPISODE 572 – ARE YOU GETTING TOO BIG FOR YOUR BRITCHES? EPISODE 563 – STOP GUESSING WHAT TO POST  EPISODE 523 – WHAT AN OLYMPIAN TAUGHT ME ABOUT BUSINESS GRIT EPISODE 473 – CANDID BUSINESS CONVERSATIONS (+ CELEBRATING 9 YRS) EPISODE 423 – POWERFUL TIME MANAGEMENT TIPS EPISODE 373 – LEGAL PGES YOU MUST HAVE ON YOUR WEBSITE EPISODE 323 – WHY YOU SHOULD PERFORM A WEBSITE AUDIT EPISODE 273 – SO YOU WANT TO LAUNCH SOMETHING? EPISODE 173 – THINGS YOU SHOULD KNOW ABOUT RUNNING A BLOG FIND TAYLOR ONLINE... Blog – Sugar Creek Farm Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Influencer marketing is one of the most talked-about strategies in the business world right now — but how does it actually work, and is it really accessible for small brands and everyday creators? In this episode of the Redefine Business Podcast, host Brittni Schroeder sits down with Chelsea Clark, founder and CEO of Momfluence, to find out. Chelsea breaks down how her agency works as a managed middleman between brands and a network of 9,000+ mom creators, handling everything from campaign strategy to creator coordination and final delivery. She shares her unconventional path from restaurant owner to remote entrepreneur in Costa Rica to agency founder, and explains why she built Momfluence to solve a real gap she kept running into with her own clients. The conversation covers what UGC (user generated content) actually means and why brands are investing in it more than ever, why you don't need a large following to start making money as a creator, and Chelsea's honest take on which platform she'd focus on if she were starting from scratch today. Chelsea and Brittni also dig into the role of AI in marketing and business, the importance of maintaining your authentic brand voice, and why building an email list should always be part of the strategy. Whether you're a brand exploring creator partnerships or a mom curious about breaking into content creation, this episode is packed with practical, no-fluff advice. Find Chelsea and the Momfluence team on Instagram or connect with her directly on LinkedIn.   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/momfluencers-with-chelsea-clark  

C'est une tribune qui a beaucoup fait parler d'elle tout au long du dernier Festival de Cannes, qui s'est tenu du 12 au 23 mai. Dans ce texte paru dans la presse le jour de l'ouverture, 600 professionnels du septième art s'inquiètent de la mainmise grandissante du milliardaire Vincent Bolloré sur le cinéma français… Vincent Bolloré, premier actionnaire du plus gros financeur privé de films, le groupe Canal+, est en passe d'acquérir le groupe UGC, l'un des principaux réseaux de salles de cinéma en France. Les signataires de la tribune « Zapper Bolloré » y voient une menace pour la liberté de créer.On retrace cette séquence avec les deux journalistes qui ont couvert le Festival de Cannes, Catherine Balle et Renaud Baronian. Écoutez Code source sur toutes les plates-formes audio : Apple Podcast (iPhone, iPad), Amazon Music, Podcast Addict ou Castbox, Deezer, Spotify.Crédits. Direction de la rédaction : Pierre Chausse - Rédacteur en chef : Jules Lavie - Reporter : Judith Perret - Production : Clara Garnier-Amouroux et Thibault Lambert - Réalisation et mixage : Julien Montcouquiol - Photo : LP/Fred Dugit - Musiques : François Clos, Audio Network - Archive : Le Figaro, France TV. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

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Oleg Lee started with a simple request: he asked his dad to print a custom-shaped pillow of his late childhood dog, Izzy. When he posted a photo of the lifelike pillow on Facebook, the internet lost its mind. Today, that single viral moment has evolved into a $20 million-a-year manufacturing empire producing 400,000 custom pillows annually.In this episode of the UpFlip Podcast, Oleg breaks down his unbelievable entrepreneurial journey—from stuffing 20,000 pillows by hand in his dad's garage while working full-time in construction, to becoming the silent manufacturer behind massive brands like Netflix, Paramount, and Chewy.Oleg shares exactly why he walked away from a massive retail deal with 2,000 Walmart stores to focus on direct-to-consumer (DTC) sales, how a $100,000 investment in a custom software tool doubled his revenue in a year, and the exact Instagram DM strategy he uses to land celebrity endorsements from David Dobrik, Paris Hilton, and Kim Kardashian.

Rafael is the Founder and CEO of Share It Studio, a leading creative agency that helps Amazon and Walmart sellers turn data into powerful visual storytelling. Under his leadership, Share It Studio has worked with hundreds of top-performing e-commerce brands, blending creativity with analytics to craft product images, videos, and A+ content that actually convert.Before founding Share It Studio, Rafael built a career in film and marketing, becoming a 3-time Telly Award–winning entrepreneur. He's passionate about helping brands optimize their listings, understand their buyers, and stand out in competitive marketplaces. Highlight Bullets> Here's a glimpse of what you would learn…. Ben Leonard's entrepreneurial journey with Beast Gear, from initial investment to seven-figure exit.Challenges faced after selling Beast Gear to Thrasio, including mismanagement and loss of brand identity.Importance of effective inventory management and the consequences of overleveraging.The significance of building a genuine consumer brand beyond basic Amazon tactics.The role of intellectual property protection and the impact of neglecting it.Insights on the operational difficulties during the COVID-19 pandemic and its effects on e-commerce.Strategies for diversifying sales channels and avoiding dependency on a single platform.The importance of quality in products and overall business operations.Marketing strategies for brand awareness, including the use of influencers and social media.Lessons learned from reacquiring and reviving a brand in a competitive market.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Rafael Veloz, founder of ShareIt Studio, about optimizing Amazon product listings through visual storytelling. Rafael discusses the nuanced impact of AI-generated images, emphasizing that authenticity often outperforms polished visuals — demonstrated by a shoe cleaner brand scaling from $400K to $12M monthly. He advocates for a full-funnel marketing approach beyond PPC, continuous image testing, and integrating AI tools strategically. Rafaell also highlights the importance of emotional connection in content creation and recommends building strong internal creative teams to drive sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Prioritize authenticity over polish Test raw, real-looking visuals (UGC-style, iPhone shots)—they often convert better than high-end production. Systematize testing with data Validate images using tools and customer feedback before scaling; continuously test and iterate based on performance. Build a dedicated creative strategy team Don't rely on freelancers—invest in a creative lead and team to consistently produce, test, and optimize high-converting content.Timestamps:00:00:01 Authenticity vs. Professionalism in AdsOrganic, real-feeling content can perform twice as well as high-end professional videos, depending on the product's industry.00:00:50 Podcast and Guest IntroductionHost Josh Hadley introduces the topic of AI images on Amazon and welcomes guest Rafael Veloz from ShareIt Studio.00:02:27 Are AI Images Hurting Amazon Listings?AI images can hurt sales if used incorrectly, as they can lower the "perceived value" for emotionally-driven products.00:04:01 The Shoe Cleaner Case StudyA shoe cleaner brand grew from $400K to $1.2M a month by focusing on authentic, emotional content.00:06:26 How to Test and Update Main ImagesAnalyze competitor reviews for emotional triggers, create multiple main images, and test them both off and on Amazon regularly.00:12:01 Building a System for Creative ContentInstead of "hacks," build a system. Constantly track competitors' rankings, reviews, and image changes to stay ahead.00:14:33 Optimizing Creatives for PPC CampaignsCreate different ad creatives for different PPC campaigns and keywords to reduce wasted ad spend and improve conversions.00:16:55 Driving External Traffic to AmazonAmazon now rewards external traffic. Don't just focus on TikTok; create content that connects to specific buying intentions.00:19:34 Connecting Creative and Media Buying TeamsYour creative team and PPC (media buying) team must work together to create a cohesive and effective marketing strategy.00:22:28 Using AI to Build a CommunityCreate AI-generated personas and avatars on social media to build a community and drive traffic to your product listings.00:25:44 The Process for Creating Viral ContentA strategist analyzes the market, a script is developed, and a mix of organic and AI video is used.00:27:36 Final Advice: Embrace AIDon't fear AI. Hire team members dedicated to exploring and implementing new AI tools to stay competitive.00:28:40 Actionable Takeaway 1: Marketing Efficiency RatioStop focusing only on ACoS. Adopt the Marketing Efficiency Ratio (MER) to measure your total marketing spend against revenue.00:31:03 Actionable Takeaway 2: Systemize Image TestingCreate a consistent system for testing main images on Amazon, using real customer data to make decisions.00:31:45 Actionable Takeaway 3: Hire a Creative LeadInvest in a high-level creative team member to lead your marketing, as this is the most important aspect of your brand.00:33:56 Rafael's Favorite AI ToolRafael recommends Claude for its data gathering and Open-Claude's "Coworker" feature for automating executive assistant tasks.00:36:30 Connecting with RafaelFind Rafael at ShareIt Studio's website or email, and mention the podcast for a free 30-minute consultation.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Amazon Experiments": "00:08:54""Pixel": "00:08:54""Productpinion": "00:08:54""Fiverr": "00:08:06""Social Media Platforms (TikTok, In...

Most studios still treat influencer marketing as an experiment. Match Masters, a top 150 grossing game globally, has run it as a permanent growth pillar for 8 years. Jen Donahoe sits down with Candivore's Aviv Vidro and consultant Marion Balinoff to break down the playbook behind one of mobile gaming's most disciplined influencer programs.Studios that treat influencer as a permanent pillar see compounding returns. The ones that test once and cut the channel watch their installs decline 2.7x faster. Aviv walks through Candivore's 8 year always on model, the blitz approach where 20 creators go live on the same day, and the product marketing funnel his three person team built around creators. Dedicated welcome pop ups, skill based leaderboard giveaways with tangible prizes, and retargeting mechanics that drive 6x higher in app purchases from returning players.Marion breaks down why the standard 24 hour click window is broken for influencer content, why 7 days is the floor, and why day 365 installs run 75% higher than day 30. The two also tackle vertical testing (true crime crushed it for Match Masters with female audiences aged 30 to 55, tech reviewers flopped), country penetration strategy, why TikTok still doesn't work for performance, and where influencer marketing ends and UGC begins.If you've ever been told influencer marketing doesn't work after a single test campaign, send this episode to your CMO.

EPISODE DESCRIPTIONIn this episode, I sit down with Vaibhav from Astranova, the AI-driven entertainment IP studio that has been quietly building one of the most ambitious ecosystems in Web3. Vaibhav walks me through everything from their half a million ecosystem users, their high-profile partnerships with brands like Shiba Inu, Simon's Cat, and Mansory, to how they have raised $48.6 million and what they are doing with it. We dig into the RVV token buybacks, the real utility being built across gaming, comics, and social platforms, and why Vaibhav believes the market is massively underestimating this project. He also drops a teaser about a major RVV utility announcement coming very soon, so you will want to tune in and follow their socials closely after this one. DISCLAIMERNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend. Be a guest on the podcast or contact us - https://www.web3pod.xyz/CONNECTAstranova Website:https://astranova.world/Twitter/X - Astranova: https://twitter.com/AstranovalPTelegram - : https://t.me/AstraNovaPortalWeb3 with Sam Kamani: https://www.web3pod.xyz/KEY POINTS WITH TIMESTAMPS• [00:00] Sam introduces Vaibhav from Astranova and outlines what the episode will cover• [01:08] Vaibhav shares his background in crypto, including time at CoinStore, Unix Gaming, and two years building Astranova• [02:35] Astranova explained: an AI-driven entertainment IP studio with comics, gaming, UGC, and community platforms• [04:39] Adoption metrics revealed: close to half a million ecosystem users, over 250K on their social platform• [06:21] The reasoning behind $6-7 million in on-chain RVV token buybacks and what it signals to the community• [08:02] High-profile partnerships with Shiba Inu, Simon's Cat, Mansory, and Imaginary Ones and how they were built• [10:40] Why Vaibhav believes the market is undervaluing Astranova by a huge margin• [12:02] RVV utility today and where it is heading: hotels, flights, gift cards, staking, and more• [13:45] Why the intersection of AI, entertainment, gaming, and community is such a powerful long-term position• [15:04] $48.6 million raised and how it is being deployed across the ecosystem• [16:14] What is coming in Phase 3: eSports with RVV prize pools, Creator Economy, NovaToonz IP expansion, and Blacklist Season 3• [17:25] A teaser dropped: a major RVV utility and adoption announcement is coming soon• [19:45] Future vision: RVV as the connective layer of the whole ecosystem, BNB integration, and massive growth ahead

In this episode, Mike and Ben break down May as the first full month after the latest Amazon changes and are joined by guest Mike Dancy to talk through what the shift is looking like in real time.Ben shares how May ended up being a volatile month, falling from an early projection of around $12K to closer to $10K, while Mike talks through how he still expects to land around $11K for the month despite dealing with two hospitalizations and serious health issues. A big part of the conversation centers around why higher-quality, more intentional videos are becoming even more important as the program continues to shift.Guest Mike Dancy shares how his Amazon earnings dropped significantly despite having hundreds of videos live, while his UK, Canada, and Australia storefronts improved and his off-site efforts continued to create opportunities. He explains how he is using YouTube and other social platforms to drive traffic, build UGC income, and create new brand relationships outside of relying only on Amazon.The episode also covers UGC pricing, finding clients, niche advantages, tools like Wovo, comparison videos, search-based content, Creator Connections, and why creators need to diversify income beyond Amazon if they want more stability going forward.If you are an Amazon Influencer, content creator, or product reviewer trying to understand the latest changes, grow off-site, and build a more durable creator business, this episode is packed with real-world strategy and perspective.____________________JOIN THE COMMUNITYIf you are looking for deeper strategy, accountability, & honest conversations with other serious content creators, the Creator's Leverage Guild was built for exactly thatLearn more and join here:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator's Leverage Guild⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠_____________________CHECK OUT OUR 2 NEW EBOOKS THAT JUST LAUNCHED!⁠⁠⁠⁠⁠⁠⁠⁠The AIP Master Guide⁠⁠⁠⁠⁠⁠⁠⁠ - Stop guessing your way through AIP. The AIP Master Guide is your go-to resource for setup, backend navigation, Store IDs, payments, uploads, & more.⁠⁠⁠⁠⁠⁠⁠⁠Leveraging Brand Deals Playbook⁠⁠⁠⁠⁠⁠⁠⁠ - Stop leaving money on the table. The Leveraging Brand Deals Playbook helps you pitch smarter, negotiate better, & turn free product offers into real paid opportunities._____________________WORK 1-ON-1 WITH MIKE AND BENGet personalized guidance on content strategy, monetization, brand deals, & scaling your creator business.• Book a 1-hour coaching call• Save with a 4-session coaching package⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign Me Up!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠_________________________JOIN OUR FREE FACEBOOK COMMUNITYConnect with other Amazon Influencers & content creators, ask questions, & stay up to date on what is working right now.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazon Influencer Success Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠_________________________TOOLS AND RESOURCES FOR CREATORSViral VueMake smarter content decisions & grow faster.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Viral Vue here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeOinkTrack earnings & performance across platforms.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Oink here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Use code STRAHL10 for 10% off for lifeDescriptEdit podcasts & videos faster and easier.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out Descript here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Geniuslinks: Our #1 Deeplinking Pick!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Geniuslinks!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠VidiQ: Our #1 pick for YouTube channel Insights!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try VidIQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Keepa: Makes advanced product research for AIP a breeze!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Keepa⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lasso: Deeplinking for Blogs & YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Lasso⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Kadence WP: Great amazing websites for blogs⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Try Kadence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Affiliate links. We may earn a small commission at no extra cost to you.__________________________CONTACTHave a question, collaboration opportunity, or topic request?Email: mike@creatorsleverageguild.com

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In this episode, I’m recording live from Shopify HQ in New York City after attending the Merchant Mastery event with my co-host Toni. We cover a wide range of topics including why unpolished UGC content is outperforming produced ads, how to build a brand story that ties all your marketing together, and why generic products are slowly dying. Enjoy! What You’ll Learn What’s driving real sales on Shopify today Low-effort tactics that boost conversions with AI Practical ways to scale without blowing your ad budget Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the […] The post 640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now appeared first on MyWifeQuitHerJob.com.

Most D2C brands have tried YouTube ads. Almost none of them are getting credit for what those ads are actually doing. Brett Curry, CEO of OMG Commerce and the guy behind YouTube growth for brands like Native, Arctic, and Dude Wipes, makes the case that in-platform reporting is under-counting YouTube's real impact by roughly 70% — and that the brands leaning in right now are about to widen the gap on everyone still dabbling.This one goes deep: incrementality testing, omnichannel attribution, creative frameworks, and why your Meta winners almost certainly won't survive on YouTube.Inside the episode:Why a 1.0 in-platform ROAS on YouTube is probably a 3.4 in reality — and the 190-test incrementality study behind that numberHow Arctic drove a 25% Walmart sales lift (and 230% branded search lift) by running YouTube in select markets — measured scientifically against matched control marketsThe three creative types that actually work on YouTube: hero/brand films, single-creator UGC, and the specific criteria your Meta winners need to meet before you bother testing themHow to diagnose a broken YouTube ad using just three metrics: view rate, click-through rate, and average watch time per impression — and what each one tells you to fixWhy campaign structure for retail lift looks completely different than for D2C sales — and how to set up for both at once—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—‍Chapters:[0:00] Introduction: Why Most Brands Still Suck at YouTube[1:51] Audience Poll: Who's Actually Winning on YouTube?[3:15] The Core Problem: Bringing a Meta Mindset to YouTube[4:05] YouTube as Trust: Creators, TV, and Time Spent[8:14] Incrementality 101: Measuring the Real Impact of Your Ads[11:22] How Incremental Is YouTube? The 3.4x ROAS Reality[15:28] Going Omnichannel: Using YouTube to Drive Retail and Amazon Sales[19:13] Arctic Case Study: Measuring YouTube's Impact on Walmart Sales[24:09] Creative Diversity: The Essential Elements of a YouTube Ad[27:16] Creative Breakdown: Single Influencer, Hero, and Mashup Ad Examples[38:05] Creative Story Arc: How to Hook Viewers and Drive Action[40:24] Creative Feedback Loops: What Data to Watch and Why[46:09] Campaign Structure: How to Buy Media Based on Your Goals[51:56] Measure, Model, Maximize: The Trifecta of YouTube Measurement—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGw Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contactPast guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Ready to stop chasing brand deals and start building a travel creator business that actually supports your life? Join The Travel Creator Business Plan todayAre you building a travel creator business… or just creating content and hoping the next brand deal lands in your inbox?In this episode, I'm breaking down the biggest mindset shift travel creators need to make if they want more freedom, stability, and income that doesn't rely on the algorithm. Because there's a huge difference between being a creator and becoming a founder — and most people never talk about it.If you've been stuck in the cycle of chasing engagement, waiting on paid campaigns, or feeling like you're starting from zero every single month, this episode is going to hit home.I'm sharing:The difference between rented income vs owned incomeWhy a following alone is not a businessThe shift from creator thinking to founder thinkingThe “boring” backend work that actually creates freedomWhy email lists, digital products, and recurring revenue matter so muchHow to start building a travel creator business that works even when you're offlineThis episode is your reminder that you became a travel creator to travel — not to spend 12 hours hunched over your laptop refreshing analytics and hoping a post performs.In This Episode:Why content creators burn out without business systemsHow to stop relying entirely on brand deals and UGC incomeThe importance of building owned revenue streamsWhat travel creators should focus on instead of just posting moreHow founder decisions differ from creator decisionsSimple ways to start building a sustainable online businessKey Takeaways:✨ A following is an audience. A business is a system.✨ Brand deals are great — but they shouldn't be your only income source.✨ Email lists, memberships, affiliate income, and digital products create long-term stability.✨ “Boring” backend business work is what actually creates freedom.✨ You don't need more followers — you need better systems.travel creator business, creator economy, digital nomad business, content creator business, travel content creator, creator burnout, passive income for creators, creator business strategy, UGC creator tips, travel creator podcast, email marketing for creators, digital products for creators, creator entrepreneur, online business for travel creators, recurring revenue for creatorsIf this episode helped you, make sure to subscribe, leave a review, and share it with another creator who's ready to step into founder mode.Sign up for my newsletter, the Content Compass, the weekly newsletter for travel creators who are already landing brand deals and are ready to build the business behind their content.Get five shifts that will take you from travel creator to business owner with actionable next steps included. AND two private podcast episodes. Get the Creator to CEO Playbook for $5Say hi on InstagramJoin Us

The higher education space in the U.S. is facing a monumental crisis that has little do to with academic quality. With student enrollments declining, small colleges closing, and prestigious institutions scrambling to fill seats, the root issue lies in digital invisibility. Colleges and institutions aren't losing because of the quality of education they offer, but because their higher education marketing strategies are outdated and unable to capture the attention of students in a radically different world. So, how can enrollment and marketing teams help with visibility and attention in a highly distracted world?That's why we're talking to Chris Rapozo (Associate Vice-President, Stamats) and Rob Clark (Founder, TTF Media), who share proven strategies on how to win the attention game in higher education. During our conversation, they underscore the critical value of producing intentional, platform-native content across social media platforms like Instagram, TikTok, YouTube, and Facebook. They also highlighted a massive paradigm shift from traditional websites to social media for student discovery, and stressed the importance of authentic, user-generated content (UGC). They shared practical advice on getting senior leadership buy-in and explained why speed in decision-making is paramount. Chris and Rob also introduced the highly successful Creator Academy concept that leverages the skills of students to build brand visibility at scale. Stay to the end to get their 90-day plan that includes producing 10-20 pieces of daily content and how to leverage data analysis to measure and track campaign success.Companies and links mentioned:Chris Rapozo on LinkedInRob Clark LinkedInStamatsRob Clark websiteThe Education Marketing Leader PodcastThe “Attention Gap” Book

On the podcast: why authentic founder-led content outperforms, tapping into HSA payments to unlock a whole new audience, and the growth lever no dashboard can measure.Top Takeaways:

If you've ever felt like you were leaving money on the table because you're too busy, too scattered, or just too over it to spend your days pitching brands — this episode is for you. Kayla is pulling back the curtain on exactly how she used one single UGC app to generate over $45,000, and spoiler: it wasn't by grinding 40 hours a week or chasing down brands like it's a second job. In this episode, she breaks down the specific strategy she stumbled into — one that's built for people who are multi-passionate, time-strapped, and done with the hustle-your-face-off approach to creator income. The whole framework is designed so you're not pitching constantly, not chasing work, and not trading all your time for a paycheck — but still pulling in full-time money on a very part-time schedule. If you've been skeptical that UGC could actually work without becoming your whole personality, this one's going to change your mind. Follow me on Instagram - www.instagram.com/imkaylaybanez #contentcreator #ugc

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Send us Fan MailAmazon sellers often look for more ways to grow outside Amazon, but the best traffic is the kind that sends buyers back to their listings. In this video, Noah Wickham explains how influencers, affiliate marketing, social media, Meta ads, TikTok ads, UGC, and direct-to-consumer brand building can help create more awareness, more branded searches, and stronger Amazon sales. The video also explains how Subscribe & Save fits into Amazon ranking by adding steady organic sales and helping support 180-day sales history.Book a call to turn outside traffic into Amazon sales: https://bit.ly/4jMZtxu#AmazonExternalTraffic #AmazonInfluencerMarketing #AmazonSubscribeAndSave #AmazonSEORanking #AmazonSellerTipsWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 Best ways to send outside traffic to Amazon0:28 Why influencer traffic can help Amazon sales0:58 Affiliate marketing for Amazon sellers1:19 Building a social media presence for the brand1:55 Why brand awareness matters2:27 Direct-to-consumer strategy for Amazon brands3:10 Meta ads, TikTok ads, UGC, and branded Amazon search3:48 MAG Growth support for DTC marketing4:22 Does Subscribe & Save affect CTR and conversion rate?4:52 How Subscribe & Save affects Amazon ranking5:30 Organic sales and 180-day sales history6:05 Why recurring Subscribe & Save orders matter-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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“Most entrepreneurs don't own a business… they own a job.”In this powerful episode of Inside the Vault with Ash Cash, automation expert Chanel Monique (aka Automation Bay) breaks down how AI and automation can buy back your time, increase revenue, and eliminate burnout.If you're grinding 24/7…If you feel stuck in your business…If you're afraid AI is going to replace you…This episode will shift everything.Chanel reveals:• The difference between general AI and AI automation• How to build an AI twin that looks and sounds like you• How to automate content creation across multiple platforms• How to scrape trending topics automatically• How to generate UGC-style videos without hiring actors• How to build AI agents that post, research, and schedule for you• Why generational wealth requires systems• How to stop being the most overworked employee in your own companyYou'll watch her create AI content LIVE on the show — including a full promotional video in seconds.This isn't theory.This is implementation.AI won't replace you.Someone who understands AI will.

In this episode of the Creativ Rise Podcast, we're breaking down how to handle pricing objections as a photographer, filmmaker, content creator, or social media manager. If you've ever heard "this is too expensive," "we don't have the budget," or "we found someone cheaper," this episode gives you a step-by-step playbook for responding without dropping your price.Most creatives treat "it's too expensive" as a dead end. It's not. Every pricing objection is hiding one of two problems: a cash flow issue or a perceived value gap. Knowing which one you're dealing with is the difference between closing the deal and losing it.We break down a live $5,000 brand photography offer example to show you exactly how to diagnose the real objection in real time, and how to respond depending on what you find.Here's what's covered:How to handle the "it's too expensive" objection without lowering your rateThe difference between a price objection and a value objectionHow to close deals using payment plans and phase-based billingHow to educate clients on value so they stop comparing you to cheaper optionsSales scripts and frameworks for creative entrepreneursWhether you're a wedding photographer, brand photographer, UGC creator, or social media manager, these sales strategies will help you close more deals, hold your pricing, and stop losing business to clients who say they can't afford you.P.S. Handling objections gets easier when you already have confidence in your number. The free Creativ Rise Pricing Calculator helps photographers, filmmakers, and creative business owners figure out exactly what to charge for weddings, brand work, social media retainers, and packages. And if you're ready to build a full six-figure creative business foundation, get on the Round 16 waitlist at **www.creativrise.com.** Applications open Fall 2026.FREE TOOLS & TRAININGS→ Pricing Calculator: https://www.creativrise.com/pricingcalculator→ Pitching Masterclass Course: https://www.creativrise.com/pitchingmasterclass→ Sales Call Formula Course: https://www.creativrise.com/offers/RM2ZPtZx/checkout→ Productivity Course: https://www.creativrise.com/productivity→ Money Management Training: https://www.creativrise.com/moneytraining→ Fix Your Inquiry Form: https://www.creativrise.com/inquiryformLISTEN & SUBSCRIBE→ Apple Podcasts: https://apple.co/creativrise→ Spotify: https://open.spotify.com/show/creativriseFOLLOW ALONG→ Instagram: @creativrise | @joeyspeers | @christyjspeers

Episode Description Megan Collier (@megan_ugc, 300K+ on TikTok) is back on The Corporate Escapee for a Round 2 conversation, and the market has shifted under our feet. UGC, user-generated content, is now a real path to $2K to $15K a month for people wh...

Brandon Lentino is a prominent creative executive in the social media and creator economy space, currently serving as the Chief Creative Officer (CCO) at Viral Nation, one of the world's leading social media marketing transformation agencies. His work focuses on bridging the gap between traditional brand marketing and the fast-moving "social-first" world of creators and influencers. Chief Creative Officer: Lentino oversees the creative direction for global brands, ensuring that their social presence isn't just "ads," but content that resonates with modern audiences (especially Gen Z and Gen Alpha). VN Studio: Following Viral Nation's acquisition of Eight Seven Media (a production agency Lentino co-owned), he helped spearhead the creation of "VN Studio." This internal hub focuses on high-speed content production, distribution, and monetization for athletes, celebrities, and brands. Strategy: He is a vocal advocate for "engineering UGC" (User Generated Content). His philosophy is that brand activations should be designed as "social engines" where the physical experience is built specifically to prompt sharing and digital engagement. Zillow & "Demure" Marketing: He led a viral 2025 campaign for Zillow featuring creator Jools Lebron, leveraging the "very demure, very mindful" trend to reach first-time homebuyers on social media. Super Bowl Coverage: In February 2026, he was a featured expert for ADWEEK's "Big Game Live Show," providing real-time analysis of Super Bowl ads, social sentiment, and creator-led marketing strategies. 7-Eleven "Summer of Sev": He oversaw the award-winning creative for 7-Eleven Canada, which used a digital-first approach to position the brand as a convenience leader for a younger, social-savvy demographic.Lentino often speaks about the "Hybrid of Tech and Humanity." He argues that while a strong tech stack (social listening, AI, and analytics) is necessary, it must be combined with human expertise to know when a brand should enter a cultural conversation without looking like an "outsider."

I'm Diane, and I'm here with my daughter Alysha (aka Eash Da Beast), and in this episode we're sitting down just 8 days out from her bodybuilding show - peak week is officially in full swing! We're talking through what life really looks like right now in prep: the low energy days, carb thoughts taking over everything, shredded lettuce cravings, and the routines that come with getting stage-ready. We also break down what typically shifts this close to show day when it comes to food, cardio, water, and mindset, and why keeping things as consistent and simple as possible becomes the main focus. We also get real about the day-to-day experience of peak week - sleep, sodium, cravings, and trying not to overthink every little change in the mirror. And of course, we still end up talking about post-show food dreams… because that's basically part of prep at this point

durée : 00:03:32 - Par Jupiter ! - par : Charline Vanhoenacker - Si vous voulez réussir dans le cinéma aujourd'hui, on va vous montrer ce qui vous reste à faire. Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

durée : 00:03:32 - Charline explose les faits - par : Charline Vanhoenacker - Si vous voulez réussir dans le cinéma aujourd'hui, on va vous montrer ce qui vous reste à faire. Vous aimez ce podcast ? Pour écouter tous les épisodes sans limite, rendez-vous sur Radio France

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In this video, Steve P. Young breaks down how modern apps are scaling using AI video ads, Meta ads, and web-to-app monetization funnels, with real examples from top-performing apps like MadMuscles.We analyze how AI-generated creatives are outperforming traditional ads, why web-to-app checkout flows are becoming the dominant monetization strategy, and how leading apps are combining paid acquisition with optimized conversion funnels to increase revenue.You'll learn:✅ How AI video ads are transforming Meta ad performance✅ Why web-to-app funnels improve monetization and scalability✅ How successful apps structure distribution in 2026✅ Creative strategies that reduce fatigue and increase engagement✅ How to think about monetization beyond the App StoreLearn More:Create high-converting UGC instantly:https://www.createugc.ai/avsfWork with us to grow your apps faster & cheaper:http://www.appmasters.com/You can also watch this video here: https://youtu.be/rtitCwbHPms*********************************************SPONSORSReady to take action? Start exploring AppsFlyer's deep linking suite -  coming soon as a standalone solution, independent of their measurement packages → ⁠https://bit.ly/46O7Wgd*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

Guest: Tess Lynch, Founding Attorney, Clause and AffectWhen Crimson Desert announced "no AI in our game," the internet applauded. But does anyone agree on what that actually means? Tess Lynch — gaming and IP attorney, founder of Clause and Affect, and one of the more practical legal voices covering this space — joined Greg to untangle what studios are really promising when they make that pledge, and what they're leaving dangerously undefined.What we get into:The three tiers of AI in games that almost nobody distinguishes clearly — procedural generation (been here forever, deterministic, mostly fine), machine learning trained on licensed data (DLSS, Adobe Firefly, getting complicated), and generative AI trained on scraped data (the one everyone's actually upset about, and for good reason).Why "no AI" policies get weird fast — no Gmail, no Copilot, no AI meeting notes — and why the real target is almost always generative AI replacing human creative work, not automation tools embedded in software you're already using.The consent problem hiding inside "licensed" datasets. Adobe Firefly is built on licensed images, but did those photographers consent to having their work used to train the model? Tess breaks down where that gets legally murky, and why the Scarlett Johansson standard she uses is a useful gut check.UGC platforms and the IP trap studios don't see coming. When players generate content in your game — especially with AI tools — the question of who owns it, who's liable for it, and whether you can even copyright it is almost entirely unsettled law right now.Why purely AI-generated work can't be copyrighted (current U.S. law requires human authorship), and what that means for studios shipping games with AI-generated assets as placeholders they forgot to swap out. Clair Obscure and Crimson Desert both came up.The patchwork regulatory problem. Every state has its own privacy laws, its own AI laws, its own age assurance rules. Tess calls it what it is: an amalgamation that will never get cleaner until it becomes a federal issue — which she doesn't expect soon.When should you actually talk to a lawyer? Her answer: yesterday. But more practically — before you touch sensitive data, before you go live with anything using AI in a novel way, and definitely before you sign contractor agreements that don't address it.And on the business side: what it's actually like to build a solo law firm serving indie devs and creatives who can't pay BigLaw rates. Billing, time management, and figuring out what your work is worth.Tess Lynch: LinkedIn | Clause and Affect website | Your AI NPC Might Be IllegalPlayer Driven: Discord | Newsletter

What does a content flywheel look like when it's firing on all cylinders? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) break down how their teams structure content creation end-to-end: from micro-creators and TikTok Shop affiliates to high-production studio shoots and ambassador programs. Both hosts bring their own playbooks to the table to compare notes in real time. They cover the three core buckets of a paid ad account, why scripted UGC is losing ground to raw “yapper content, how to negotiate more deliverables without doubling creator rates, the TikTok Shop affiliate flywheel, and why building an in-house production playbook is one of the highest-leverage investments a brand can make. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcastAftersellhttps://9ops.co/4i3bb5Haushttps://www.haus.io/operatorsRichpanelhttps://9ops.co/richpanelOperators Newsletterhttps://9operators.com/

We received a DM from someone who is currently overwhelmed by UGC creators in their inbox wanting to work with their brand. So, what is a UGC creator? How should you handle such requests? And, how are they beneficial to your business? LINKS Follow Britt on: Instagram - @brittney_saunders Instagram - @bigbusiness_podcast TikTok - @brittney_saunders YouTube - Brittney Saunders - Fayt The Label Check out FAYT The Label HERE. Purchase my book "Just Getting Started" HERE CREDITSHost: Brittney Saunders. Executive Producer: Xander CrossManaging Producer: Ricardo Bardon Find more great podcasts like this at novapodcasts.com.au and follow Nova Podcast's Instagram @novapodcastsofficialSee omnystudio.com/listener for privacy information.

Join my free UGC masterclass - https://ugcmasteryacademy.com/webinarsignup?from=YouTube♠️ Got questions? DM me on IG: http://instagram.com/sydneymohniOn this channel we talk about:

Most premium games are treated like opening-weekend businesses: if they do not spike, studios cut losses and move on. This episode challenges that instinct. Alexandra Takei, VP of Platform Revenue at Medal, sits down with Ian Fielding, CEO of Super Evil Megacorp, to discuss how studios can build durable premium games, manage back catalogs, and survive as independent AA companies in a market that increasingly punishes the middle.The conversation traces SEMC's evolution from Vainglory and Catalyst Black to its current cross-platform, IP-driven chapter with Teenage Mutant Ninja Turtles: Splintered Fate and Bloodline. Ian explains why SEMC moved away from large-scale PvP free-to-play, how it operates a fully remote mid-size studio across multiple live titles, and why proprietary tech still gives the company an edge. The core case study is TMNT: Splintered Fate, which has grown years after launch through disciplined platform expansion, meaningful DLC, free updates, cross-play, bundles, and smart use of licensed IP. The episode ultimately explores a harder question: what does it take for an independent, multi-project studio to keep games alive, grow audience over time, and avoid betting the company on one giant moonshot?We'd like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Send us Fan MailPossible Miami shows why AI, creators, UGC, and YouTube trust matter for brand growth.Noah Wickham shares what marketers are focused on now and why brands need real people, not just logos, to earn trust. It also gives a clear look at why creator content is becoming harder for businesses to ignore.Want a stronger Amazon brand without guessing what to fix first? Start here: https://bit.ly/4jMZtxu#AIMarketing #CreatorEconomy #InfluencerMarketing #ContentMarketing #MyAmazonGuyWant free resources? Dowload our Free Amazon guides here:Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYX-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Brandi Dugal is the Founder and CEO of The Fidget Game, a company that creates curriculum-aligned learning games to make reading and literacy practice effective and fun. The company's resources are used in more than 50,000 schools. A former teacher with classroom experience in multiple countries, Brandi developed The Fidget Game after working with students who were struggling to read. Through the Fidget Forward program, she makes educational tools more accessible to classrooms and families in need. In this episode… Scaling an e-commerce brand often requires a counterintuitive move: letting go of the metrics you once used to measure growth. Yet when growth stalls, how do you know whether to pull back or push harder? Brandi Dugal's answer is to zoom out, measure the whole business, and keep testing until the system reveals what works. As an educator-turned-e-commerce founder, she recommends looking beyond platform-level ROAS and using marketing efficiency ratios (MERs) to assess overall marketing efficiency. Brandi also suggests separating campaigns by product, tagging ad angles carefully, testing high volumes of creative, and staying close to customers through real conversations, feedback loops, and founder-led storytelling. Sustainable growth comes from pairing disciplined measurement with authentic, customer-informed creative. In this episode of the Up Arrow Podcast, William Harris chats with Brandi Dugal, Founder and CEO of The Fidget Game, about scaling through creative testing and whole-business measurement. Brandi shares how MER changed her Meta strategy, why authentic founder-led ads outperform polished UGC, and how gamified classroom insights shaped her product development.

Berenice and Ella are getting things off their chests this week — from the truth about passive income (spoiler: it's not passive, and the internet is lying to you) to why UGC creators and social media managers are criminally underpaid in the creator economy. They break down the Dr. Miami exposé, Alex Earl drama, and what the James Charles vs. Tati Westbrook saga taught us about spilling tea online, forced apologies, and when airing your grievances publicly actually sets you free. The girls also get real about passive aggression in friendships — why people who never say what's wrong are always the ones who explode at 2am at a campsite — and how to get things off your chest in a way that actually fixes stuff instead of blowing it up. Plus Ella announces her first Etsy sale from her planandpostco spreadsheet shop (grassroots Pinterest era, let's go), and Berenice is boots on the ground building her brand at vendor markets all summer.Follow the girls on social!

Over the past 20 years, the team at Harvest Growth has helped launch and grow hundreds of consumer products, generating more than $2 billion in revenue. On the Harvest Growth Podcast, we break down what actually works in product marketing—real stories, real strategies, and lessons you can put to work right away.In this episode, Jon LaClare sits down with Alex Penfold, co-founder of Jaxon Lane, to share how he built a leading men's skincare brand by combining Amazon dominance, strategic PR, and a smart omni-channel expansion strategy.Alex explains how starting with a niche focus on long-tail keywords helped Jaxon Lane stand out on Amazon—even as competition and costs increased. From there, he leveraged PR exposure, including major publications and editorial features, to drive awareness, organic growth, and retail demand.The conversation dives deep into how Jaxon Lane expanded beyond Amazon into direct-to-consumer, Meta advertising, TikTok, and major retail partners like Urban Outfitters, Bloomingdale's, and Saks Fifth Avenue—turning each channel into a growth engine that feeds the others.Alex also breaks down what it really takes to win with PR, why having a compelling product story matters more than just launching something new, and how consistent product innovation keeps brands relevant year after year.If you're building a product brand and wondering how to scale beyond a single channel—or how to fund growth without outside investment—this episode offers a practical roadmap from someone who's done it successfully.In today's episode of the Harvest Growth Podcast, we cover:Why niche positioning and long-tail keywords drive early Amazon successHow PR exposure can accelerate brand awareness and organic growthThe role of retail as both a revenue channel and top-of-funnel marketingWhy omni-channel strategies outperform single-channel businessesWhat it takes to succeed on TikTok (and why it's a completely different model)How to approach influencer and UGC strategies more efficientlyWhy product quality and manufacturing decisions directly impact growthThe advantages and challenges of bootstrapping vs. taking outside investmentHow to fund growth by reinvesting profits across channelsAnd so much moreIf you're launching a product, scaling on Amazon, or looking to expand into retail, PR, or TikTok, this episode will help you think more strategically about long-term growth.To learn more about Jaxon Lane, visit jaxonlane.com or search for their products on Amazon.Do you have a brand you'd like to launch or grow?Want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenue?Visit HarvestGrowth.com and set up a free consultation with our team today.

Join my free UGC masterclass - https://ugcmasteryacademy.com/webinarsignup?from=YouTube♠️ Got questions? DM me on IG: http://instagram.com/sydneymohniOn this channel we talk about:

Every “no” from a friend, every awkward pitch, every time someone left you on read — turns out, that was all training. If you came from an MLM background, you already know how to handle rejection, talk to strangers online, pitch a product you believe in, and keep going when it feels embarrassing. You just didn't know those were skills yet. In this video, I'm breaking down why your MLM era might actually be the reason you're going to crush it in UGC and brand deals — and why the girls who've never had to sell anything are actually starting from behind. We're talking warm outreach, content creation, showing up consistently even when it feels cringe, and how to take everything you already learned the hard way and turn it into income that actually makes sense for your life. No pyramid. No downline. Just you, a camera, and brands that pay YOU directly. If you've ever felt embarrassed about your MLM chapter — this one's for you. Curious about getting started in UGC, here are some resources that can help: 6 Figure Creator Content Toolkit: https://stan.store/Kaylaybanez/p/the-top-creator-tools-softwares--apps-i-use How To Get Brands To Say Yes: https://stan.store/Kaylaybanez/p/the-message-that-got-10-brands-to-say-yes