Podcasts about ugc

In this episode, Carrie sits down with UGC expert and business bestie Kayla Ybanez to explore the rapidly growing world of user-generated content (UGC)—and how it's changing lives and marketing strategies around the world. If you've ever thought about turning your everyday moments into a revenue stream, this conversation will open your eyes to the possibilities.Kayla shares exactly how UGC works, why it's such a powerful marketing strategy today, and how brands are ditching big influencers in favor of real people creating authentic, organic content from their homes. Whether you're looking to cover groceries, pay off debt, or build a full-time income—this is for you.From editing tips to creative breakthroughs, from boosting confidence behind the camera to forming repeat brand relationships, Kayla and Carrie show you how UGC can awaken your creative side and change your financial future.Come to the Outer Banks UGC Retreat with Kayla and Carrie! https://carrievee.com/obx-retreatRadical Empowerment Method Book on Amazon: https://amzn.to/3Bdp2BCBook CarrieVee for a Speaking Engagement: https://www.coachcarriev.com/contact-meJoin the Confidence and Clarity Membership! https://carrievee.com/confidence-clarity-1Schedule your Discovery Call with CarrieVee!https://schedulewithcarrievee.as.me/?appointmentType=12343596 

The BIG stories: 1. Finland's game awards controversy (yes, it's messier than you think)2. Epic's endless courtroom war with Apple 3. Supercell's dual bet on transmedia and AI. The team also breaks down the implications of ChatGPT infiltrating development workflows, the battle brewing in the Solitaire segment, and what Roblox's new in-game shopping means for UGC economies. Add in Take-Two's financials and some spicy predictions on AI's workplace takeover—and you've got a packed episode that hits strategy, creativity, and the future of the industry in one fatality-worthy sequence.02:29 Industry News Highlights04:24 Meta Horizon Worlds and Game Development Insights05:25 Podcast and Blog Updates07:00 Dreams TV Campaign Analysis09:32 Finn Game Awards Controversy13:36 Epic Games vs. Apple: A Legal Battle21:45 Supercell's Transmedia Ventures29:03 Supercell's AI Initiatives29:55 AI's Impact on the Workplace30:34 ChatGPT in Game Development32:00 The Future of AI in Gaming41:23 Solitaire Market Shake-Up45:15 Take-Two's Financial Overview53:41 Roblox's New In-Game Shopping01:00:57 Conclusion and Outro

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

In this empowering solo episode, CarrieVee dives deep into the power of self-belief and what becomes possible when you stop doubting yourself and start saying yes to your potential. Sharing personal stories—from starting a business to embracing user-generated content (UGC) in her 50s—Carrie demonstrates how embracing new opportunities, taking risks, and showing up with courage can completely transform your life.She opens up about her decision to wear braces for dental health despite fears of how it might affect her budding UGC career, and how facing that fear actually fueled her growth. Carrie also talks about the importance of profit in business, breaking down stigmas around making money, and encourages women—especially those over 40—to step into spaces traditionally dominated by younger voices.You'll also hear about her upcoming UGC and confidence-building retreat in the Outer Banks, designed to help women launch creative side hustles, grow their confidence, and explore new income streams.This episode is a call to action: to invest in yourself, take the leap, and believe that you're already equipped with everything you need to succeed.https://carrievee.com/obx-retreatRadical Empowerment Method Book on Amazon: https://amzn.to/3Bdp2BCBook CarrieVee for a Speaking Engagement:  https://www.coachcarriev.com/contact-meJoin the Confidence and Clarity Membership!  https://carrievee.com/confidence-clarity-1Schedule your Discovery Call with CarrieVee!https://schedulewithcarrievee.as.me/?appointmentType=12343596Step Into Your Big Life Freebie: https://www.coachcarriev.com/stepintoyourbiglifefreebieThe Radical Empowerment Method 2.0 Online Course https://www.coachcarriev.com/radicalempowermentmethod2Get to an EVENT!  www.carrievee.com/eventsContact CarrieVee!IG: @iamcarrieveeLI and FB: Carrie Verrocchioemail: carriev@coachcarriev.com 

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.

Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.Key segments of this podcast and where you can tune in to go direct: [04:32] The Role of Affiliate Networks vs. Direct Partnerships[12:32] Segmenting Affiliate Programs for Growth[22:15] Best Practices for Working with Affiliate NetworksELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Send me a text with your questions

Send us a textYou spent thousands on influencer marketing… and barely got a sale.The problem isn't the creator. It's your system.In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.This is for you if:You've run influencer campaigns and saw little-to-no returnYou're still paying flat fees with no tracking or affiliate backendYou want to build a repeatable influencer model that scales with your brandWhat you'll learn:The 3 biggest reasons influencer campaigns flopHow to structure hybrid affiliate deals with upside for both sidesWhy Spark Ads should come after performance proof—not beforeHow to stop treating creators like props—and start treating them like partners

Marketers are masters of persuasion…but where's the line between influence and illegality? In this episode, advertising lawyer Robert Freund joins us to unpack how psychological tactics like loss aversion, authority bias, and default choices can backfire fast if you're not careful. We cover the legal side of ad claims, UGC licensing, dark patterns, and why “clever” marketing often needs a legal audit. Guest: Robert Freund Twitter:https://x.com/RobertFreundLaw Website:https://robertfreundlaw.com/about/   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/  Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   JOIN The TETHER Community- https://www.skool.com/tether-lab/about   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

In this episode, we're joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month.Hamza's journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.We'll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.Whether you're just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what's working (and what's not) in 2025.You will discover:

In this episode, we're joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month.Hamza's journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack for creative growth, Hamza has led performance-driven campaigns across consumer apps, including scaling Faves to a $1M ARR in just months.We'll dive into how AI-generated content (AIGC) is changing the marketing game — from TikTok-first strategies to AI agents in UGC creation, and why many AI creatives fail to convert.Whether you're just launching or managing multi-million-dollar ad budgets, this episode delivers the math-backed truth on what's working (and what's not) in 2025.You will discover:

Aaron Nosbisch is the founder and CEO of BRĒZ, a cannabis social tonic beverage designed as an alcohol alternative that offers a euphoric, feel-good effect without the downsides of alcohol. He built his expertise in e-commerce from an early age, launching multiple internet brands and scaling previous ventures like MONQ (portable aromatherapy diffuser, 0 to $15 million in three years as CMO), and running Lucyd Media, the world's largest cannabis social advertising agency, which run 80% of meta ads for the cannabis space.In this episode, Aaron and Blaine explore how BRĒZ identified untapped demand, iterated their product to solve a genuine founder problem, and brought it to market with precision: leveraging lean startup methodology, subscription-first landing pages, micro-batch production, effective founder-led UGC creative, and meticulous customer service. They discuss cash flow realities, funding first runs, the role of retention in beverage DTC, and how direct-to-consumer momentum powers retail expansion and shelf velocity. Aaron also shares transparent insights on ad spend, internal ops, and the principles that fuel brand growth.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Pillars of a Successful DTC Brand2. Challenges of Scaling Beverages DTC3. Early Stage Funding and Resources Management4. Supply Chain Processes in Product Launches5. Team Building, Finding the Right Partners6. Pre-Launch and Launch Strategies7. Testing and Iterating Ad Campaigns8. Founder-Led Content in Advertising 9. Guerrilla Strategies for Audience and List Building10. Media Buying, Optimizing CAC, and Scaling Spend11. Building AOV, Subscription, and Retention12. Customer Feedback and Iteration Cycles13. Importance of Timing and Market ReadinessTimestamps00:00 Introducing Aaron and BRĒZ05:06 The “alcohol alternative” white space and product vision13:21 Launching a DTC beverage: initial capital and inventory20:32 Validating demand, managing resource constraints25:44 First ads and sales: founder content, guerilla tactics34:07 Early CACs, ad budgets, and optimizing for LTV38:22 E-commerce vs retail: channel mix and growth phases46:50 Key takeaways & where to follow Aaron and BRĒZShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokAaron Nosbisch - Founder and CEO of BRĒZBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

In this episode, I sit down with Kathleen Kobel, an Amazon expert and passive income strategist, for a practical and eye-opening conversation on building revenue streams beyond your art or services. From flipping textbooks to becoming a successful Amazon influencer, Kathleen walks us through how creators—yes, even without a huge following—can start earning commissions through Amazon's Influencer Program and create content that keeps working for them in the background. If you've been looking for ways to diversify your income, monetize the products you already use, or add something scalable to your creative business, this episode is full of insights you can take action on today. We talk about: How Kathleen got started by reselling textbooks—and why simplicity is key when beginning What the Amazon Influencer Program is and how it actually works Why you don't need a big following to earn commissions on Amazon How to create UGC (user-generated content) that Amazon loves The types of product videos that perform well (and how to start with what you already own) How much time it really takes to see results—and why it's still worth it Product selection strategies that can make or break your earnings Why Amazon does most of the heavy lifting when it comes to marketing How this can be a truly passive income stream with upfront effort Creative ways to repurpose content and save time This is a must-listen for anyone looking to add passive income streams to their creative business without burning out or starting from scratch. Tools and takeaways: You can earn commissions even with a small or no audience UGC sells—real content from real people builds trust Repurpose what you're already using and loving Time investment up front can lead to long-term income Diversifying income creates more freedom and stability Amazon's built-in audience means less pressure on you to “sell” Passive income = more space to be creative elsewhere Start messy—it doesn't have to be perfect to work Connect with Kathleen Kobel Website: https://kathleenkobel.com YouTube: Kathleen Kobel Book: The Unconventional Business Model    

At a time when much of the wine industry is flat or in decline, Avaline — founded by Cameron Diaz and Katherine Power — is breaking sales records. In 2024, Avaline crossed 213,000 cases sold, generated $33.2 million in tracked retail sales, and saw 48.8% year-over-year growth.In this episode, we speak with Jen Purcell, Avaline's CEO, who has led the company to retail dominance. Under her leadership, Avaline has dialled in its retail strategy, becoming a top-selling wine at key retailers like Sprouts, Whole Foods, and Total Wine. They've expanded to all 50 U.S. states, and built a loyal DTC and affiliate customer base — all while disrupting wine norms with a transparent, health-conscious, and lifestyle-forward approach.In this episode, Jen shares:How Avaline built traction with consumers by emphasizing organic ingredients, clean labels, and simplicity over terroirWhy Avaline launched in retail first, grew DTC later, and is only now expanding into on-premiseThe thinking behind early SKUs like “White” and “Rosé,” and why the brand later expanded into varietals like Cabernet, Chardonnay, and Sauvignon BlancHow the team grew an affiliate network of 700+ brand fans who drive sales through community-based storytellingWhy Avaline's marketing team is built with talent from fashion, beauty, and lifestyle — not wineWhat's working in paid ads, social, and influencer marketing — including a focus on UGC and lifestyle content over traditional product shotsLast Call:Do wine writers need formal wine certifications? That's the provocative question we're tackling on this week's Last Call on the Business of Drinks podcast — sparked by a viral Substack post from author Henry Jeffreys. With 134,000 people taking WSET exams in the past year alone, wine education is booming. But is it necessary to be a great communicator? We've got thoughts.Don't miss our next episode, dropping on May 14.For the latest updates, follow us:Business of Drinks:LinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. He currently serves as Head of Search at Distill Ventures. He was formerly the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineSPONSORS: This episode is brought to you by eBev 2025 — the premier forum for beverage marketing leaders, happening May 28–30 at The Conrad in Indianapolis. Visit bevmarketing.org for more info.The next wave of beverage design is here! Check out Studio Garces at martigarces.es Reach out at hola@martigaces.es and mention Business of Drinks for a free 30 minute consultation. SWIG Partners is exclusively offering $100 off their supplier-distributor matchmaking fee when you mention the Business of Drinks podcast, or inquire via this link: ⁠https://www.swigpartners.com/businessofdrinksIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!

Struggling with creative burnout? You're not alone. Most DTC brands do. They cycle through the same ad concepts, watch their CAC climb, and wonder why scaling feels impossible. In this episode, I break down the three distinct creative pipelines that power our 3,000+ monthly ad machine – systems any founder can implement regardless of team size. You'll discover why traditional creative approaches fail at scale, how to build self-replenishing content streams, and the exact framework we use to generate high-converting creative without endless production costs. Whether you're hitting a growth ceiling or planning your next phase of expansion, these three pipelines will transform how you approach creative forever. Stop treating content as a cost center and start building your own creative factory.P.S. Have any questions? Email me: cody@kynship.co Key Takeaways:00:00 Intro00:57 Creative diversity10:54 CGC 15:25 Influencer seeding 21:45 UGC 25:06 Implementing creative pipelines28:47 Outro Additional Resources:Follow us on X:

Free SEO Audit HereWant to be a guest on the show? Apply hereIn this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand. Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.

Wondering whether you should invest in influencer marketing or UGC for your next launch? In this episode, we're going to break it down — what's the difference, what's the actual goal behind both approaches, and how to choose the best option for your next launch.Thank you so much for tuning in! If you are enjoying Let's Talk Socials, please leave a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you'll get an extra karma boost if you share this episode on your Insta stories?

In this episode, Megan Collier, a seasoned content creator from Seattle, shares her journey and insights on leveraging user-generated content (UGC) for business growth. Through her expertise, Megan discusses the fundamentals of UGC, its importance for brands in the fitness and wellness space, and actionable steps for beginners to start their UGC side hustles. You can learn more about her resource and UGC course here: https://stan.store/Megan_UGCShe provides tips on creating a compelling portfolio, negotiating contracts, and utilizing various types of content to attract brands. Megan also shares her experiences of working with different industries, including travel and service-based companies, offering valuable advice on how to approach and pitch to brands effectively. Tune in to learn how UGC can transform your business strategy and hear real-world examples of success in the field.Follow Megan on social here: https://www.instagram.com/megan_ugc/***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

Nos gustan las marcas que deciden hacer las cosas a su manera, como 3INA. La empresa de cosmética ha conseguido desmarcarse del resto de marcas beauty creando un movimiento con un propósito muy clarito: democratizar la belleza sin filtros. Sí, en un sector tan complicado como clavar el delineado a la primera. De estrategia, campañas y canales hablamos con Mariele Sánchez-Palencia, Global Owned Media Strategist & Manager de 3INA.  En este episodio te hablaremos de:Marca y marketing de 3INA desde dentro.Aprendizajes y primeras sensaciones en TikTok Shop.Cuál es su estrategia de influencers, creadores de contenido y UGC.Acciones prioritarias si contaran con el doble de presupuesto. Y, ojo, también con la mitad.Síguenos en YouTube.Estudio Social Media en Grandes Marcas.Casos de éxito con clientes.Canal de Telegram Social Media Fans.Newsletter libre de humos.Academia de profesionales, no de profesores.

Episode Description How can marketers stay creative while steering clear of legal landmines? Ruth Carter (they/them), attorney, writer, and speaker at Geek Law Firm, joins Social Pros to unravel the legal implications of today's hottest marketing trends—from AI-generated content to brand collaborations. In this episode, Ruth shares practical guidance on navigating intellectual property, distinguishing between copyright and trademark, and staying compliant without sacrificing innovation. Whether you're experimenting with UGC or working with creators, this conversation is packed with essential legal insights for every marketer. Full Episode Details  Ruth joins hosts Zontee Hou and Sunny Hunt on this episode of Social Pros to unpack the complex legal landscape marketers must navigate in today's ever-evolving industry. Ruth dives into how marketers and content creators should think about intellectual property, contracts, and copyright issues, especially when AI tools are involved in generating content. They explain why contracts should explicitly address AI use, the importance of transparency in data handling, and how marketers can avoid common legal pitfalls when working with third parties. Ruth also emphasizes the need for proactive data governance, especially in regulated industries, and encourages brands to build collaborative relationships with legal teams from the start — not just as a final approval step. Throughout the episode, they offer clear, actionable advice with their signature wit (jokingly referring to themself as a “professional killjoy”) and deliver one of the most practical tips yet for anyone in a service-based business. In This Episode: 2:29 -  What marketers need to know about protecting IP, and the differences between trademarks and copyright  5:50 - The specific criteria needed in order to trademark 8:34 -  Leveraging the IP of others for your own purposes without getting into legal trouble  12:05 - What marketers should have in place in preperation for others to license their content 13:24 - Common mistakes and how people get themselves into trouble with legal 15:02 -  Best steps to take when seeing your IP has been stolen and used illegally 18:32 - How AI-generated content relates to copyright 21:04 - Setting expectations and guidelines surrounding AI in third party-created content 22:34 - What Ruth suggests clients have in their contracts regarding AI 24:25 - How to manage confidentiality surrounding AI 26:48 - Being upfront with your audience about data collection 29:49 -  Managing expectations and guardrails of compliance and legal 33:02 - How and why marketers often hit a wall with their legal teams 35:38 - Ruth's advice for aspiring social pros Resources: Connect with Ruth on LinkedIn Visit the Geek Law Firm website Follow Ruth on Instagram   Visit SocialPros.com for more insights from your favorite social media marketers.

Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/B-Roll and UGC--does that sound like a new language to you??So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content. I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools. With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could.Questions this episode answers:What is b-roll in travel content marketing?How do travel agents create effective user-generated content?What equipment do travel advisors need to create professional-looking videos?How long should travel b-roll clips be for social media?What editing apps work best for travel agency social media content?How can travel agents use voice-overs with b-roll footage?What scenes should travel advisors capture for effective b-roll?What panning techniques work best for travel video content?---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622Direct EMAIL:rita@steeryourmarketing.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

On episode 90 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/) talk with Kyle (https://www.instagram.com/thrivewithmurphy/) and Eliah (https://www.instagram.com/createwithvsn/)They delve into the world of User-Generated Content (UGC) and how creators can monetize their skills. They discuss the journey of UGC creators, the transition from e-commerce to UGC, overcoming fears of being on camera, and the importance of authenticity. The conversation also covers pricing strategies, negotiation tactics, and the future of UGC in the age of AI. Listeners will gain insights into building a successful UGC career and the opportunities available in this growing field. In this conversation, Kyle Murphy and Eliah discuss the evolving landscape of content creation, emphasizing the importance of storytelling, the shift from traditional influencers to user-generated content (UGC) creators, and strategies for securing high-value brand deals.Chapters00:00 Introduction to UGC and Monetization Strategies02:53 The Journey of UGC Creators05:53 Transitioning from E-commerce to UGC09:09 Overcoming Camera Fear and Building Confidence11:54 Finding Your Niche and Authenticity in Content14:53 Understanding Pricing and Negotiation in UGC17:50 The Future of UGC and AI's Impact20:52 Navigating the Competitive Landscape of UGC33:32 The Power of Storytelling in Content Creation34:41 Navigating YouTube and Long-Form Content36:29 Maximizing Value in Video Production38:39 The Shift from Influencers to UGC Creators40:11 Securing High-Value Brand Deals42:44 Leveraging Product Collaborations for Value45:31 Bartering and Collaborating for High-Value Products48:52 Aspirations Beyond UGC: TV and Film Goals51:14 Advice for Aspiring Creators: Start with Knowledge57:43 The Importance of Over-Delivering in Client Work#amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN  ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn today's special solo episode of the DTC Podcast, Aves from Pilothouse shares a tactical breakdown of the most common — and costly — mistakes brands make in their paid social ad accounts. Based on years of auditing hundreds of accounts, Aves reveals exactly why many DTC businesses struggle to scale, and what to fix immediately.Key insights you'll learn:Why balancing branded and UGC-style content is critical for a healthy ad account.How underutilized founder stories are hurting DTC brand performance.Why too much "random" content without strategy will plateau your growth.The critical importance of platform-specific editing and quick hooks.Why brand storytelling IS performance marketing in today's DTC landscape.Takeaways for DTC founders and marketers:Start developing founder-driven content early — it scales with you.Build ads with both sales and brand identity in mind.Shorten your videos and frontload product clarity immediately.Always edit for placement — losing attention is losing money.Invest in building soul and identity into your ad library, not just clickbait.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps:00:00 Common Creative Mistakes in Meta Ads02:10 Why Limited Creative Range Hurts Performance04:30 The Power of a Strong Founder Story07:00 Why Too Much Random Content Backfires09:20 Stop Using Long, Low-Impact Video Ads11:40 Editing for Specific Ad Placements is Non-Negotiable14:30 Why Soulless Ad Libraries Kill Your Brand17:00 Brand vs. Performance? They're the SameHashtags:#MetaAdsTips #DTCMarketing #PerformanceCreative #FacebookAdsStrategy #DigitalAdvertising #CreativeStrategy #MarketingMistakes #FoundersStory #BrandMarketing #MediaBuying Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

¿Te interesa el formato UGC para tus campañas? Helena Sueiro, media buyer y creadora de UGC, nos revela todos los secretos: desde encontrar al creador perfecto, negociar precios justos y derechos de uso, hasta conseguir que tu anuncio sea auténtico y convierta0:00 UGC en Publicidad Digital4:25 Bienvenida a Elena Sueiro12:20 El Mundo del UGC15:23 Definiendo el UGC19:33 Formatos y Estilos de UGC25:56 Estrategias de Precios en UGC32:37 Contactando Creadores de UGC38:47 Proceso de Colaboración46:32 Creatividad y Flexibilidad51:20 La Evolución del UGC1:06:53 UGC y Derechos de Imagen1:12:58 El Futuro del UGC y la IA1:17:25 Despedida y Reflexiones FinalesURL Episodio: https://ppccast.com/podcast/239-ugc-con-helena-sueiro-zuritaPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Text me your content win!Dreaming of passive income through digital products, but don't know if it's actually possible? This episode is for you. Today we have Maddy Garrett, the UGC content creator expert back on to tell us how a simple $17 digital product catapulted Maddy into a six-figure business and why digital products might be the missing piece in your creator journey. Maddy breaks down her journey from creating UGC full-time to building a sustainable income with digital products that serve and scale. 

Nik's continuing his discussion of the most underutilized aspect in DTC marketing: landing pages.  Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it's time to position what you're selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of these things matter before you hit publish.  Plus, how does social proof play a role in your landing page? Nik shares an example of a brand who's leveraging UGC and Instagram comments right on their front page.  And, it's best to explain and educate your intended audience right off the bat. Things like supplements, food, etc. should all have ingredients listed. A brand story is also a way to inform your audience about exactly what (and who) you are.  Prescient AI is the world's smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Podcast Summary: Cracking the Meta Code — Scaling Ads with Strategy, Not Just SpendIn this episode, Sacha Awwa sits down with Manel Gomez, a Meta ad specialist managing $300K–$500K/month in spend for e-commerce brands across the U.S. and Europe. With over $25M in profitable ad spend under his belt and regular appearances at Meta HQ, Manel breaks down the technical evolution of Facebook Ads and how founders can navigate the increasingly competitive paid social landscape.From bidding strategies to AI tools and platform trends, Manel offers a masterclass in modern media buying. Whether you're spending $30 or $30,000/day, this episode is a must-listen for anyone trying to make paid ads work in 2025.Key Topics Discussed:1. The Evolution of Meta AdvertisingHow ad strategy shifted from 2016's low-hanging fruit to today's competitive battlefieldThe impact of COVID in three waves: low CPMs, the “golden era,” and post-boom attritionWhy today's ad success requires deeper thinking, not just platform familiarity2. Budget, ROAS & Reality ChecksThe importance of setting a daily budget based on your average order value (AOV)Why under-spending leads to poor machine learning performanceHow to manage client expectations on ROAS and discovery3. Manual Bidding & Wave SurfingThe power of manual bidding: cost cap vs. bid cap explained“Overbidding” to dominate the auction and bully competitorsTiming ad spend around consumer behavior, pay cycles, and Shopify data4. Creatives That ConvertWhy most user-generated content (UGC) is dying outTesting different formats (before/after, meme-style, image vs. video)Finding the one ad that drives scale—it's 95/5, not 80/205. Platform Myths & Meta's Real AgendaWhy you should ignore most Facebook rep suggestionsAdvantage+ and multi-advertiser placement: what to watch out forThe coming wave of Instagram Checkout and native shopping within Meta6. The AI Reality CheckWhy AI is useful—but not a magic wandHow tools like 11 Labs and Lovvo.ai can improve scale and localizationWhy human strategy still beats automation—for nowKey Takeaways for Founders & Media Buyers:Don't skip the research. It fuels every winning ad.Testing should be intentional, not guesswork.Your first goal is to find one killer creative.Strategic spend > impulsive scale.Ride the market waves—don't fight them.Follow Manel's work and insights: 

The launch of Instagram's Edits app presents a compelling new option—particularly for Instagram-first content—while tools like CapCut remain industry standards for versatility and trend responsiveness.Edits is a smart, streamlined solution for creators producing Instagram Reels or Meta content. It removes friction, has no paywall, and eliminates the watermark hurdle. For newer creators or those focusing on speed and simplicity, this tool is a win. It gives us a clean, Instagram-native workflow, with thoughtful touches like audio cleanup and built-in voiceovers that meet our baseline content quality expectations.That said, CapCut still reigns supreme for trend-driven and complex edits. Its expansive template library, keyframe capabilities, and integration with TikTok make it our go-to for creators working across multiple platforms or producing high-tier edits. It's especially useful when we need to scale creative formats quickly or replicate performance-driven structures.My takeaway:Edits is a great entry point for UGC creators focused on Meta platforms. While we'll continue to lean on CapCut for more advanced, cross-platform edits—especially for PGC—Edits is a valuable addition to our tech stack, particularly for quick-turn Reels, Stories, and platform-native drafts. It's not a full replacement yet, but it lowers the barrier for clean, high-quality edits within the Meta ecosystem.Going forward, I'll be recommending that beginner SMMs and interns use Edits for Meta-first content—particularly for Reels and Stories—outside of template-based workflows in CapCut. PGC creators should continue using CapCut for more advanced edits, trend-driven formats, and cross-platform needs.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we're diving deep into the operational, promotional, and organic strategies you should focus on as the big shopping days approach. We're excited to be joined by Joanna Otto, an Account Manager on Acadia's Retail team. With more than a decade of experience spanning brand-side roles, agencies, and Amazon itself, Joanna brings a seasoned perspective on how Prime Day has evolved. We're also welcoming Predrag Vetnic, one of our lead strategists for tentpole events. He'll be sharing key data insights and best practices for building an effective merchandising strategy, drawn from our work across a wide range of client partners. Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, Joanna, and Predrag discuss: Start Preparing Early: Begin your preparations by April, as deadlines and operational tasks need to be handled well before Prime Day. Important Dates & Deadlines: AWD inventory by May 15, Deal scheduling closes May 23, FBA inventory deadlines: June 9 (minimal shipment splits), June 18 (Amazon-optimized splits). Sales Velocity & Reviews: Focus on increasing sales and reviews using programs like Vine and Product Win to boost organic ranking. Organic Prep: Invest in keyword optimization, competitive scraping, and high-quality content, including images and infographics. Prime Day Duration: The event has expanded to four days, so expect consistent sales throughout. Merchandise Fees: PED fees have doubled to $100; the new coupon fee structure starts June 2. AI Search: Amazon's AI assistant, Rufus, influences up to 35% of search traffic. Optimize your listings for this. Competitive Monitoring: Be ready to monitor competitors and pivot quickly if issues arise. Expect the Unexpected: Prepare for unexpected challenges, like account health flags and listing suspensions. Economic Pressure: Pricing strategies are more complex due to tariffs and market volatility, so be cautious with price hikes. Invest Strategically: Focus on targeted organic and paid efforts, including influencer and UGC campaigns, to drive relevance.

Christian Limon is the former Chief Growth Officer at Wish, which was the top spending advertiser on Google and Facebook. He was also the Chief Growth Officer at Tubi and Gemini. Throughout his career, Christian has achieved five exits and $28 billion in IPO and M&A proceeds. He has launched 20 apps and led 33 more apps on growth and monetization. Eric Seufert is the General Partner at Heracles Capital, a pre-seed venture capital fund focused on the mobile technology ecosystem. After beginning his career at Skype, he held a marketing leadership role at Rovio, where he launched Angry Birds 2. Eric also founded Agamemnon, a mobile marketing analytics startup acquired in 2017. He is the author of Freemium Economics and manages Mobile Dev Memo, a blog on mobile advertising and monetization. In this episode… Today's marketers face a challenging paradox: the more data they have, the harder it is to identify what's valuable. Between conflicting attribution reports, algorithm-driven campaign shifts, and pressure to scale fast, many teams optimize for metrics that don't move the needle. How can growth leaders cut through the noise to build scalable and realistic strategies? Seasoned mobile growth strategist Christian Limon emphasizes the need for broad, strategic creative testing that breaks out of traditional methods like UGC. He recommends marketers tap into unconventional sources and avoid over-controlling creative input. Leading economic and digital marketing strategist Eric Seufert urges brands to prioritize commercial outcomes like profit and ROAS rather than exclusive platform metrics. Marketers can also use AI to enhance workflows and generate ideas for optimizing LTV.  Join William Harris in today's episode of the Up Arrow Podcast as he chats with Christian Limon, growth strategist, and Eric Seufert, General Partner at Heracles Capital, about optimizing growth marketing. Together, they discuss how to identify meaningful marketing metrics, how to build systematic, creative-first campaigns, and the dangers of over-diversifying channels.

Mishka Katkoff sits down with Uri Marchand, CEO of Overwolf, to break down how user-generated content (UGC) is quietly reshaping the gaming industry. They dive into Overwolf's mission to turn in-game creation into a viable profession, and why modding — once a hobby for the few — is now a legitimate career path for thousands.This isn't just about mods anymore — it's about the future of gaming economies.00:00Introduction to Overwolf and UGC04:05 The Evolution of Modding in Gaming06:56 Industry Trends: Embracing UGC10:05 Challenges and Opportunities in Modding13:17 The Role of Platforms like Roblox and Fortnite16:32 Balancing Creator Support and Developer Benefits19:37 Sustainability of the Modding Economy22:23 Revenue Share Models in the Creator Economy25:34 The Impact of AI on Modding29:14 The Power of AI in Game Development30:15 Democratizing Game Creation31:01 Challenges in Scaling Overwolf33:51 Overcoming Investment Hurdles37:41 The Future of Overwolf and Gaming43:24 Innovations in User-Generated Content45:39 Changing Mindsets on Premium Mods48:17 Disruption in the Gaming Industry52:09 Lessons Learned from Overwolf's Journey

Is the old playbook of just churning out more content officially broken? In a world saturated with noise and rapidly evolving AI tools, the game is changing faster than ever. If you're feeling the pressure of the attention economy and wondering how to adapt your strategy, this episode is for you.Sam Silverman sits down with Dan Ragan, founder of UGC Factory (one of the largest performance video creative agencies in the US), for a deep dive into the seismic shifts happening in digital marketing and content creation. Dan doesn't hold back, sharing sharp insights on why simply increasing volume might be a losing game and what AI really demands from creators and businesses moving forward.Listen in to hear Sam and Dan unpack:The real state of the "attention crisis" and why Dan thinks traditional diagnoses might miss the mark.How AI is transforming content generation and the future of authenticity.Actionable strategies for building robust systems for sustainable content creation.The critical difference between organic UGC and paid creator content (CGC).Why Dan favors paid communities over courses for real growth and connection.Dan's candid thoughts on traditional education and business automation.A glimpse into the future of health optimization, peptides, and longevity tech.This conversation is packed with insights for entrepreneurs, marketers, content creators, and anyone looking to build sustainable wealth and break free from the conventional path – core principles we explore here on the Freedom Framework Show.

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How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for brand discovery and audience engagement. They further explore how a data-driven approach, supported by user-generated content (UGC) and influencer partnerships, has propelled REBRelief into the spotlight and garnered attention from high-profile figures. Kate also shares her strategies to navigate challenges in inventory management, advertising, and audience targeting."Anyone has the opportunity to succeed–it's having the confidence to do it and figure it out along the way." - Destaney WishonSome of their main points:Utilizing Amazon's search rank tools and Creator Connections can transform product launches by enhancing visibility and optimizing audience targeting.Emphasize the importance of differentiating advertising content based on customer readiness, especially with video content across various platforms.Engaging with and learning from supportive communities, particularly within niche markets, can provide instrumental help and opportunities.Managing logistics and inventory presents significant challenges as a solo entrepreneur, but is crucial for sustained growth.Connect with Kate on LinkedInLearn more about REB ReliefConnect with Destaney on LinkedInLearn more about BTR MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Boardroom Beauty podcast is BACK! and we are so excited to kick it off with the return of Chanel Tyler a former beauty executive turned lifestyle creator with experience as the Global Head of Beauty at Youtube and the former Director of Marketing at La Mer!Tune in as we sit down with Chanel Tyler to discuss topics like:✨ career detours & redirection✨ creator economy trends & the creator shift✨ identifying burnout & setting boundaries ✨redefining luxury, leadership, and ambition on your own terms__________________________________________________________We are delighted to welcome our first official partner, Hue, into the fold of Boardroom Beauty! Hue is a shoppable video platform that helps embed authentic video reviews on retailer and brand's DTC shopping websites, leveraging a community of diverse 2,000+ beauty creators to generate UGC. Authentic content for brands is able to be leveraged for ads, social, email marketing & more. The solution allows prospective online buyers to browse video reviews of “others similar to them” and actually see how the product looks and feels on lots of different skin tones, skin types, ages and hues! Hue partners with 50+ innovative brands and retailers. Notable makeup brands include Laura Mercier, Laura Geller Beauty, Bare Minerals, Credo Beauty, and more, who are seeing strong metrics across DTC conversion and engagement on site. You can connect with Hue at partnerships@poweredbyhue.com and let them know Boardroom Beauty sent you! Hosted on Acast. See acast.com/privacy for more information.

User-generated content (UGC) has become a transformative force in the gaming industry, giving players the tools to shape their favorite games and developers new ways to engage their communities. In this episode of the Player Driven Podcast, Scott Reismanis, founder of Mod.io, dives into how his platform is breaking barriers and expanding opportunities for players, creators, and studios alike.Key Takeaways1. UGC's Role in Expanding Gaming LifecyclesBaldur's Gate 3 has seen over 50 million mod downloads in its first year, with 40% of its player base engaging with mods—double the industry average. Scott explains that mods keep games fresh, encouraging players to return for new experiences, whether it's simple cosmetic tweaks or major gameplay changes. Console players, in particular, have embraced mods, often consuming more content than their PC counterparts.2. Breaking Down Barriers for Console ModdingTraditionally, console ecosystems were closed off to modding due to strict certification processes and security concerns. Mod.io changed the game by partnering with PlayStation, Xbox, and Nintendo, bringing mods to consoles for the first time. This shift has allowed console players to experience UGC at a scale previously reserved for PC gaming, with games like Baldur's Gate 3, SnowRunner, and Skater XL leading the charge.3. The Business Case for UGCMod.io collaborated with Simon Carlos of GameDiscoverCo to analyze UGC's financial impact. The results are clear: games with UGC see a 23% revenue increase over five years, retain 90% more players, and even boost paid DLC sales by up to 26%. UGC not only enhances player engagement but also creates opportunities for studios to better understand what their audience wants through player-created content trends.4. How Mod.io Supports Developers and PlayersImplementing modding isn't just about enabling creativity; it's also about maintaining quality and safety. Mod.io offers automated content scanning for malware and inappropriate material, customizable curation settings for studios, and community reporting tools to flag problematic mods. For developers, this means greater control over their games' ecosystems while giving players the freedom to create and share.5. The Future of UGC in GamingScott envisions a future where games become platforms for creators, allowing indie developers to launch full-fledged titles as mods within larger games. This approach could solve one of the biggest challenges for indie creators—finding an audience—while providing established games with fresh, high-quality content. As Scott says, “You don't have to democratize creation—you just have to enable imagination.”Featured GuestScott Reismanis is the founder of ModDB and Mod.io. With over 20 years of experience in the gaming industry, Scott has helped bring UGC to the forefront of modern gaming, enabling players to create and share content across platforms.Memorable Quotes“UGC isn't competition; it's an opportunity to deepen engagement and extend a game's lifecycle.”“You don't have to democratize creation—you just have to enable imagination.”Relevant LinksExplore Mod.io: www.mod.ioSPONSOR:Check out Nexys Mobile and the Red Magic 10 Pro: https://www.nexysmobile.com/redmagic

Send us a textChatGPT just unleashed groundbreaking image generation, changing the game for visual content overnight. In this episode, we dive deep into this powerful new feature, moving beyond the memes to uncover its real business potential. We reveal 4 specific techniques—rarely discussed elsewhere—that unlock vastly superior results compared to basic text prompts, including how to leverage sketching and reverse-engineer winning styles.From instantly creating scroll-stopping thumbnails and scalable ad creatives (even realistic UGC!) to generating unique marketing graphics that bypass expensive designers, we share exactly how businesses can implement this tool today. We also explore the current limitations, the potential disruption to designers and platforms like Midjourney, and how this technology levels the playing field for creators everywhere.____________________________________________A special thanks to our sponsors for this episode, Originality.ai and their new content optimizerhttps://originality.ai/content-optimizerPlus thanks for Bento, our new favorite email tool. Check them out at https://bentonow.com____________________________________________Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/@AuthorityHackerPodcastOr visit our podcast page: https://www.authorityhacker.com/podcast/____________________________________________Love this episode? Your reviews really help us a lot:Leave us a review on Amazon: https://www.amazon.com/review/create-review/Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d____________________________________________► Grab our FREE list of 45+ under-the-radar tools that will boost your business:https://www.authorityhacker.com/freebies/tools-swipe/► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve  ► Facebook: https://facebook.com/authorityhacker/ ► Instagram: https://instagram.com/authorityhacker ► Twitter: https://twitter.com/authorityhacker/ ► LinkedIn: https://linkedin.com/company/authorityhacker/____________________________________________Timestamps:00:00:00 - Intro00:00:58 - Tip 100:03:08 - Tip 200:04:23 - Tip 300:06:39 - Tip 400:09:31 - Use Case 100:18:26 - Use Case 200:28:11 - Use Case 3: Creating Engaging Marketing Graphics00:36:25 - Use Case 4: Advanced Photo Editing & Manipulation00:43:56 - Use Case 5: Infographics and Explainer Visuals00:51:11 - Broader Implications01:01:18 - Conclusion

Mariah discusses with Andy Seeley, CEO of Ashworth Strategy, the importance of a seamless post-purchase experience, noting that 84% of shoppers won't return after a bad shipping experience. Andy emphasizes the significance of product quality, community engagement, and ease of use in customer retention. He highlights the need for personalized communication and smooth processes to build brand loyalty. Andy also stresses the importance of continuous improvement and understanding customer needs to drive long-term success.Episode Timestamps:Andy Seeley's Background and Career Journey 2:41Mariah introduces Andy Seeley, CEO of Ashworth Strategy and Creatively Disruptive, and asks him to share his background.Andy shares his journey from New Zealand to the United States, initially working in sports and sports science before transitioning to television and publishing.He discusses his experience as a sales director for a TV station and his ownership of a publishing company, Getaway Reno Tahoe.Andy explains how he and his business partner started Creatively Disruptive to help small businesses leverage digital marketing.Formation of Ashworth Strategy and Creatively Disruptive 5:20Andy elaborates on the formation of Ashworth Strategy and Creatively Disruptive, emphasizing their mission to support small business owners.He differentiates between the two brands, explaining that Ashworth Strategy focuses on larger businesses, while Creatively Disruptive helps small businesses.Andy highlights the importance of understanding the client's ultimate goals and not just focusing on increasing clicks or sales.He shares an example of how they help clients set realistic financial goals and align their marketing strategies accordingly.Customer Retention and Profitability 11:41Mariah asks Andy about the importance of customer retention and how to measure profitability in retention strategies.Andy explains that customer retention depends on the product and the quality of the product, using the example of expensive drones.He emphasizes the role of content development, community engagement, and smooth user experience in building brand loyalty.Andy discusses the importance of making it easy for customers to do business with the brand and the role of technology in enhancing the customer experience.Building a Strong Brand and Community 25:24Andy shares insights on how to build a strong brand and community, emphasizing the importance of delivering on promises.He discusses the role of content development, user-generated content (UGC), and community interaction in engaging customers.Andy highlights the importance of making the customer experience smooth and comfortable, reducing friction in the purchasing process.He shares examples of successful brands that have built strong communities through content and community engagement.The Role of Technology in Customer Retention 25:51Mariah and Andy discuss the role of technology in enhancing customer retention, including the use of SMS and email marketing.Andy emphasizes the importance of engaging and fun communication with customers, rather than just offering discounts.He shares examples of how brands like Cameo use creative and engaging communication to retain customers.Andy highlights the importance of capturing customer data and using it creatively to engage and retain customers.

How good is UGC in AI-generated videos? We're seeing a lot more of it in ads, but does user-generated content work for video? Does it look super-fake? Most importantly, does AI-generated UGC work: generate clicks & conversions?Join John Koetsier on this episode of Growth Masterminds as he discusses the effectiveness of AI-generated user-generated content (UGC) with Alexei Chemenda, CEO of Poolday AI. They explore the evolution and current state of AI UGC, its performance, common pitfalls, and the importance of testing different creative elements. Hear insights on how variations in the hook, actor, gameplay, editing style, and music can significantly impact ad performance. Alexei shares real-world examples and emphasizes that, while UGC is a powerful tool, achieving high-performance results requires diligent effort and strategic testing. This episode is a must-listen for growth marketers looking to leverage AI in their marketing mix.00:00 Introduction and Background00:42 Meet Alexei Chemenda: CEO of Poolday02:28 The Power of Curiosity in Marketing03:00 Generative AI for UGC: An Overview05:29 Testing and Iteration in AI UGC07:23 Success Stories and Best Practices11:46 Who Benefits Most from AI UGC?13:54 Creating Effective AI UGC Ads21:58 The Future of Personalized Advertising24:32 Ethics and Tagging in AI UGC27:14 Final Thoughts and Key Takeaways

From Rock Bottom to $140K in a Month: Victoria Masters' Viral Product Story.This is the podcast every aspiring entrepreneur needs. From a devastating divorce to building a multi-six-figure business selling pheromones — Victoria Masters, founder of 11th House, shares the raw, unfiltered story behind going viral overnight, building a cult brand, and turning trauma into power. Hosted by marketing expert Shelby Clement, this episode dives deep into mindset, product-based business strategy, UGC/influencer marketing, and the double-edged sword of virality.

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

Scotty Scheller is a full-time content creator and brand strategist. With over 7 years of experience in the digital space, he's worked with 100+ brands and helped generate over $10 million per year in revenue through UGC (user-generated content) and social-first marketing strategies. Scotty specializes in helping creators turn their passion into a full-time career and guiding brands to create scroll-stopping content that converts. You name a brand, he's probably worked with them in one way or another. He's built a powerful personal brand that bridges authenticity and impact and as this episode will show you, he's a living example of what is possible when you have the courage to follow your dreams. Expect to learn:How to build bullet-proof self-confidenceHow Scotty healed himself when the medical system failed himWhy Scotty's entire life is now on cameraHow to baby step your way to success in any endeavorAnd much more.This conversation was so much fun and I absolutely love Scotty's outlook on life. We hope it brings a little playful confidence into your life so you can start leaning into taking life a little less seriously. ShownotesFollow Scotty on Instagram: https://www.instagram.com/scottyscheller/For more Dare to Dream content find us on: Apple Podcasts:⁠ ⁠https://podcasts.apple.com/us/podcast/the-dare-to-dream-podcast/id1522983890⁠⁠ YouTube:⁠ ⁠⁠⁠https://www.youtube.com/channel/UCoimyPFCjO_qrJhH4ALafcA⁠⁠ Instagram:⁠ ⁠⁠⁠https://www.instagram.com/thedaretodreampodcast/⁠⁠ Join Gregory's Newsletter - Live a Story Worth Telling:⁠ ⁠⁠https://liveastoryworthtelling.gregoryrussellbenedikt.com/laswt⁠ If you're feeling empty despite your “success”, book a discovery call with Gregory:⁠ https://calendly.com/gregoryrussellbenedikt-1/discovery-callJoin Vincent's Newsletter - Vinny's Field Notes:⁠ ⁠⁠⁠https://vincentvanpatten.substack.com/Vinny's book: https://www.amazon.com/When-Sky-Opens-Answers-Shimmer/dp/B0DSQ7MYRZ?ref_=ast_author_dp For Vincent's writing, travel photography, and more, check out:⁠ ⁠⁠⁠https://vincentvanpatten.com/⁠⁠

Today we sit down with William Gasner, co-founder of StackInfluence—a revolutionary platform connecting brands and micro-creators to scale with user-generated content (UGC). From scaling an eCommerce brand to 7 figures in 6 months to helping creators monetize even with 1,000 followers, William reveals: - Why brands prefer working with smaller creators. - How content quality is changing—and why "authentic" beats "perfect." - What it really takes to run an influencer campaign that converts. - Tips for creators to grow, monetize, and stand out in 2025. - Why testing beats perfection—and how you can start TODAY. Whether you're a brand looking to scale or a creator ready to monetize your influence, this episode is packed with gold.

In this episode, Cody hosts Romain Torres, co-founder of ArcAds, to dive into the next evolution of paid advertising — using AI to generate and test thousands of ad creatives at scale. Romain shares the strategies behind ArcAds' explosive success and how marketers can now use AI agents, automation, and avatars to unlock hyper-efficiency in ad performance. This episode is a masterclass in modern performance marketing for eCommerce, mobile apps, and agencies alike.Timestamps: 00:00 – Why top e-commerce advertisers generate 1,000s of creatives01:10 – The old UGC content model: $100K for 1,000 ad variations01:57 – ArcAds and AI avatars explained03:00 – Lessons from gaming companies and their ad testing obsession06:30 – How to make ad testing 10x cheaper and easier with AI10:20 – Meta's only recommendation to big advertisers: more creatives13:10 – Why creative volume is now the biggest growth lever15:00 – Romain's 6-week creative testing sprint process20:05 – The “Notion board” system for organizing ad experiments25:40 – Automating script generation via Facebook Ad Library + Whisper29:20 – AI's true strength: copying and remixing top-performing formats35:15 – Real examples: language apps, e-com, and viral ad structures40:05 – Why localization with AI avatars is a game-changer44:40 – Using failure and emotion in ads (gaming tactics for e-com)47:50 – “Ads that don't feel like ads” – winning creative philosophy49:10 – Final frameworks and where to start with AI adsKey Points: • AI is shifting ad creative from an expensive, human-led process to scalable, high-volume automation — unlocking massive performance gains• Meta's performance advice is now centered on one thing: creative iteration• ArcAds enables users to generate hundreds of UGC-style video ads using AI avatars, voice synthesis, and automated scripting• Creative success depends on three pillars: strong scripts, tested variations of actors, and good editing• Winning ad strategies rely less on creative instinct and more on statistical volume — test everything, let the data decideCreative Frameworks Discussed:Weekly Iteration LoopOrganize creative ideas in a Notion boardTest 10+ variations per conceptReview weekly results → double down on winnersCommit to a 6-week testing cycle to uncover scalable conceptsAI Agent Automation WorkflowScrape competitors' Facebook ads using the Ads Library APITranscribe videos with WhisperAnalyze hooks and trends with GPTGenerate new scripts, swap in AI avatars, and produce at scaleBest Performing Ad FormatsUGC-style narration with product demo B-rollSplit-screen “AI tutor” dialogue format for language appsLocalized voiceovers for different geographiesStreet interview simulations using avatars for finance/dating appsGrowth Tactics: • Use AI to localize ad content and reach global markets without extra production• Automate creative inspiration by spying on competitors and remixing their winners• Build feedback loops with performance data to fuel ongoing ad ideation• Don't try to guess the best creative — let scale + data reveal the winnerNotable Quotes:“You just don't know which actor is best for your ad until you test it.” – Romain Torres “Meta figured out the targeting. Now you have to figure out the creative.” “AI is bad at being creative — but it's amazing at copying what works.” “Your edge is not doing one thing well. It's doing everything at 100x volume.”Guest: https://fr.linkedin.com/in/romain-torres-arcadshttps://x.com/rom1trshttps://www.arcads.ai/

In this episode of Deconstructor of Fun, Jen Donahoe is by Charles Hambro, CEO and Co-Founder of GEEIQ, and Matt Edelman, President and CEO of Super League, to dive deep into the evolving world of brand activations and UGC (user-generated content) in gaming. We explore how brands navigate virtual worlds, the ROI of successful campaigns, and why gaming audiences are more valuable than ever. The conversation spans the rise of playable ads, IAB standards, and the growing distinction between branded content and traditional ads. Charles and Matt also share their insights on the future of campaign-based activations and why entertainment brands are doubling down on gaming. 00:00 Introduction to Brand and UGC Activations04:57 UGC and Virtual Worlds07:44 Brand Activations15:47 ROI and Success Stories21:02 Challenges and Future of UGC Platforms27:12 The Power of Gaming Audiences27:45 Mobile Advertising29:00 Playable Ads29:42 IAB and Playable Ad Standards31:34 Engaging Audiences with Playable Ads35:49 Branded Content vs. Traditional Ads36:41 The Future of Branded Content in Gaming42:40 The Importance of Campaign-Based Activations44:47 Entertainment Brands in Gaming46:59 Concluding Thoughts and Future Trends

Week of 04/14/2025 | Episode 1/12 - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen on Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ -⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen on Apple -

What if you could make $300 an hour filming short videos with your phone … and you didn't need a single follower to get started? That's the side hustle Megan Collier carved out for herself with UGC (user-generated content). Think of it as getting paid to create authentic-looking social media content for brands, even if you're not an influencer. And she's not alone. Brands are hungry for this stuff. In just a couple of years, Megan built her side hustle into a six-figure income stream and quit her day job in 2023. Let's take a look at how she did it, and how you can, too. Tune in to Episode 666 of the Side Hustle Show to learn: how Megan landed her first $750 UGC deal in 10 days. the exact outreach strategies she used to book brand clients. how she scaled to $300/hour and replaced her 9-to-5 income. Full Show Notes: $300/hr as a Content Creator, w/ No Audience Required New to the Show? Get your personalized money-making playlist here! Sponsors: Mint Mobile — Cut your wireless bill to $15 a month! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! OpenPhone — Get 20% off of your first 6 months! Gusto — Get 3 months free of the leading payroll, benefits, and HR provider for modern small businesses!

Week of 04/07/2025 | Episode 7/13 - ⁠⁠⁠Listen on Spotify⁠⁠⁠ -⁠⁠⁠Listen in Apple⁠⁠⁠ - w/ Special Guest Host: Michael Khekoian, Sr. Business Developer @ ⁠⁠⁠⁠⁠⁠MetaMask.io⁠⁠⁠⁠⁠⁠X: ⁠⁠⁠⁠⁠⁠@MichaelKdcl⁠⁠⁠⁠⁠⁠ (MichaelK.eth)