Podcasts about ugc

If I had to generate $100,000 in revenue over the next 90 days, this is exactly what I would do. You and me at a whiteboard. No fluff. No theory .Grab a notepad, get a pen, and let's get to work.

Karina Hertel spędziła dobrze ponad dwadzieścia lat w polskich mediach i marketingu, przechodząc w nich wiele szczebli kariery. Gdy w efekcie reorganizacji korporacja, w której była zatrudniona, wypchnęła ją z „ciepłych papci" i atrakcyjnej posady, mocno to przeżyła. Tamto twarde lądowanie okazało się jednak skutecznym wyzwalaczem. Dziś prowadzi dwie własne spółki - agencję influencer marketingu BrandLift, opartą na autorskiej technologii i danych oraz agencję treści Sparky B.Ta rozmowa to szczera relacja z drogi, na której kilka razy trzeba było „posypać głowę popiołem", nauczyć się oddawać kontrolę i zbudować firmę, do której klienci wracają w 83 przypadkach na 100. Czego jeszcze dowiesz się z tego odcinka?✅ Dlaczego zdaniem Kariny, nie każdy biznes należy wymyślać od zera?✅ Jak wygląda praca z własnym mężem w roli CEO i dlaczego oboje poszli w tym celu na coaching?✅ Z jakich powodów nasza gościni wielokrotnie odmawiała realizacji kampanii, za którymi stały duże pieniądze?✅ Jak wykorzystywała 16 lat spędzonych w pociągach na trasie Łódź-Warszawa i jaką motywacją było dla niej miejsce urodzenia? ✅ Dlaczego nie trzeba wszystkiego umieć i mimo tego skutecznie zarządzać firmą?“W dobie AI to, czego nie widać, jest coraz bardziej w cenie” - mówi nasza rozmówczyni. To co proste, ludzkie, będzie najcenniejsze. Taka jest właśnie kolejna premiera w audycji “Biznes bez Lukru”. Nie możesz jej przegapić. ▶️

She Heard 100 NOs Before ONE YES | Coral Delagneau On Business, Social Media & Winning AnywayWhat does it take to build a business, break into competitive industries, and keep moving after hearing “NO” 100 times?On this episode of the Diversified Game Podcast, Kellen Coleman sits down with Coral Delagneau, founder of Delagneau Media, to discuss entrepreneurship, social media marketing, real estate photography and videography, UGC, commercial drone work, construction, AI, business development, and building something her children can one day inherit.Coral explains why she does NOT promise clients that she will make them viral.Her focus is bigger:GROW THE BUSINESS.GENERATE ROI.BUILD A REAL MARKETING STRATEGY.Coral shares how she heard roughly 100 NOs before getting her first YES, then changed her approach by visiting open houses, offering complimentary photography, targeting productive real estate professionals, and using rejection as information instead of allowing it to stop her.In this conversation, we discuss:• Getting clients when nobody knows your name• Why businesses should stop chasing viral views• Social media marketing for small businesses• UGC and content creation• Real estate photography and videography• Overcoming rejection in business• Women succeeding in construction• Using AI and Claude to help operate a business• Marketing budgets and ROI• FAA Part 107 commercial drone work• Licensing, insurance and credibility• Usage rights and leaving money on the table• Entrepreneurship while raising a family• Discipline, organization and time management• Why you should start before everything is perfectOne of Coral's biggest lessons: don't wait until everything is perfect before putting yourself and your business into the marketplace.The feedback, rejection and experience are part of the education.CONNECT WITH CORAL DELAGNEAUDelagneau Media:https://delagneaumedia.com/#processLinkedIn:https://www.linkedin.com/in/coral-d-772416b6/ABOUT DIVERSIFIED GAMELearn the mindset and moves that lead to real results.Website:http://diversifiedgame.com/YouTube:https://www.youtube.com/@DiversifiedGamePodcast/Patreon:https://www.patreon.com/profile?u=15553364Facebook:https://web.facebook.com/GAMEDIVERSIFIED/Twitter/X:https://x.com/gamediversifiedLinkedIn:https://www.linkedin.com/company/gamediversifiedBusiness inquiries:KELLEN@COLEMANPRFIRM.COMSuggested Episodeshttps://www.youtube.com/watch?v=rBJSpSxBBuAhttps://www.youtube.com/watch?v=cmxmzwnhZ3whttps://www.youtube.com/watch?v=zQrzgwornbIhttps://www.youtube.com/watch?v=K3PsTkobKKEhttps://www.youtube.com/watch?v=PnqZniYw-0kRelated Topics: Coral Delagneau, Delagneau Media, entrepreneurship, social media marketing, small business marketing, getting clients, overcoming rejection, women in business, women in construction, UGC, real estate photography, drone business, FAA Part 107, AI for business, Claude AI, business growth.DGP&x%

Sua Black Friday não começa no cupom de desconto. E se você só vai pensar nela em novembro, já está atrasado. 31% dos brasileiros começam a pesquisar 3 meses antes da data, contra apenas 6% que decidem no próprio dia.   Neste episódio do Papo Social Media, Rafael Kiso e Marcio Silva destrincham a Black Friday em 4 fases: da fase zero de planejamento ao pós-Black Friday. Com os dados, as decisões e os erros que separam uma campanha lucrativa de um prejuízo bem anunciado.  A conversa passa pelo check-up de reputação que antecede qualquer campanha (Reclame Aqui, Google Meu Negócio e o que a IA responde quando alguém pergunta sobre o sua empresa), pela construção de oferta que aumenta ticket médio em vez de reduzir, pelo uso de bônus para quebrar objeções reais, pela fase pré-Black Friday de geração de desejo e captura de first party data, pelas novidades do Instagram Plus na semana da data, e pelo pós-Black Friday, onde 54% dos consumidores voltariam a comprar se a experiência for boa e 88% procuram as marcas pelo WhatsApp.  Um episódio para agências, social medias, times de marketing e qualquer negócio que trata a Black Friday como a principal data do varejo do ano.   00:00:09 Abertura 00:00:29 Black Friday: a principal data do varejo e por que ela começa cada vez mais cedo 00:01:26 O consumidor se antecipa: 31% pesquisam 3 meses antes, só 6% compram na data 00:02:43 Erro nº 1: achar que Black Friday começa no cupom de desconto 00:03:37 Reputação é decisiva para 43% dos consumidores 00:04:05 As 4 fases da Black Friday 00:04:16 Fase 0 – Planejamento: o checkup do negócio e da reputação 00:05:37 Consumidor engenheiro: monitora preços, compara concorrentes, pequisa na IA 00:06:21 84% dos consumidores verificam se o desconto anunciado é real 00:07:03 Site mobile, estrutura de venda e mídia mais cara no período 00:08:02 Construção da oferta: oferta não é desconto 00:09:29 Kit, parcerias e aumento de ticket médio: o exemplo da caneca 00:10:59 Objeções e bônus: como tornar a oferta realmente irresistível 00:13:41 Combos de produtos na prática: o caso mLabs 00:15:03 Os objetivos possíveis: market share, upgrade de base e lifetime value 00:19:05 Fase 1 – Pré-Black Friday: gerar consciência e desejo 00:20:01 Conteúdo com CTA, lista VIP e first party data 00:22:07 UGC recente e prova social: por que isso pesa na IA e no Google 00:23:04 Fase 2 – Black Friday: a hora de abrir o carrinho 00:24:00 Instagram Plus: stories de 48h, destaques e novas listas de close friends 00:24:52 Ofertas diferentes para quem já é cliente e para quem não é 00:25:40 Urgência, escassez e relacionamento por tipo de público 00:26:51 Conteúdo na abertura de carrinho: lives e quebra de objeção 00:28:01 Afiliados e influenciadores na distribuição da oferta 00:30:03 43% deixam de seguir marcas por excesso de autopromoção 00:32:01 Fase 3 – Pós-Black Friday: ela começa nas primeiras 24 horas 00:34:48 WhatsApp: 88% dos consumidores contataram marcas por lá - TESTE GRÁTIS a mLabs Chat: https://mla.bs/a1270eefc600:36:42 Velocidade de resposta: 78% compram de quem responde mais rápido 00:37:34 Personalização, onboarding e régua de comunicação proativa 00:39:43 Momento mágico e quick win: a hora certa de pedir UGC e indicação 00:43:04 A próxima venda em 90 dias: Natal, indicação e escada de valor 00:45:48 Indicadores: por que não fechar o relatório em 1º de dezembro 00:48:01 Wrap-up: os erros que destroem a sua Black Friday 00:49:00 ROAS x ROI, urgência falsa e vender mais do que consegue entregar 00:51:31 Encerramento: a Black Friday é a data mais previsível do ano  Potencialize sua gestão de mídias sociais com a plataforma mais usada por agências e profissionais no Brasil! Teste grátis a mLabs agora mesmo: https://mla.bs/8f82d839 

Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns out in a week. In this episode, he breaks down exactly how Jones Road builds YouTube creative that works, why incrementality is the only measurement system he trusts, and how to use it to win budget arguments with a board that only looks at last-click.Inside the episode:The YouTube creative mistake most brands make: too polished, not punchy enough — and why grittier, longer-form ads (60-90 seconds, even 2 minutes) often outperform short, clean onesWhy audio hooks matter more on YouTube than visual hooks — because half your views are happening on a TV with the sound onHow Jones Road keeps the same YouTube ad running for 2-3 years without fatigue, while Meta and TikTok creative burns out in a weekThe "16x9 conversion" trick for turning existing vertical social assets into YouTube ads without a new shootWhy incrementality is the only causal measurement system — and how Cody uses it to win budget fights with the board over channels that "don't look good" on click attributionHow Jones Road found their YouTube post-treatment window kept "exploding" over time — the opposite of Meta, where results are mostly baked in fast—Sponsored by OMG Commerce - go to https://www.omgcommerce.com/contact and request your FREE strategy session today!—Chapters:[00:00] Intro — Brett Curry sets up the interview with Cody Plofker at OMG Commerce's NYC event[02:45] Where YouTube fits in the marketing mix — a quasi-brand, quasi-direct-response channel[03:24] Judging YouTube creative — hooks, pacing, and why longer ads can outperform[07:31] Educational content and Jones Road's creative journey — from UGC to produced TV[09:41] Foundation Stick launch — creator shoots and top-down vs. bottom-up production[12:41] Why Cody co-hosts the Marketing Operators podcast[15:30] Measuring YouTube properly — the 16x9 conversion trick and halo effects[18:22] Incrementality vs. MTA vs. MMM — the case for causal measurement[22:54] Reading individual tests and building an incrementality testing roadmap[26:18] What's next for Cody — AI, new projects, and life after Jones Road[28:37] Audience Q&A — roadmaps, baselining, and Jones Road's early YouTube hurdles—Connect With Brett:LinkedIn: https://www.linkedin.com/in/thebrettcurry/YouTube: https://www.youtube.com/channel/UCQmbMwBW8LYDfFAqNqlgTGwWebsite: https://www.omgcommerce.com/Request a Free Strategy Session: https://www.omgcommerce.com/contactRelevant Links:Andrew's LinkedIn: /cody-plofker/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

No episódio de hoje do Kiwicast, recebemos Malu Celestino, veterinária formada pela USP que se tornou uma das principais referências em criação de conteúdo UGC no Brasil, com mais de R$3 milhões faturados na Kiwify e mais de 10 mil alunas formadas. Antes do UGC, Malu fez mestrado nos Estados Unidos, na Texas Tech University, e teve um e-commerce próprio, onde percebeu que vídeos no estilo depoimento vendiam mais que anúncio tradicional. Foi trabalhando como gestora de redes sociais na Insense, um dos maiores aplicativos de UGC dos Estados Unidos, que ela formalizou o que hoje ensina. A virada aconteceu quando ela entrou num mastermind pagando R$10 mil, valor que na época não tinha, e saiu de lá com acesso a tendências que ainda não tinham chegado aoBrasil. Foi esse conhecimento que a levou a lançar o que ela descreve como o primeiro curso de UGC do país, responsável pelo seu primeiro milhão de faturamento. Hoje ela também atua como estrategista de criativos, produzindo conteúdo pensado para rodar em anúncio pago de marcas nacionais einternacionais. Malu defende uma tese que ainda gera confusão no mercado: criador de UGC não é influenciador. A função de quem produz conteúdo para tráfego pago é diferente de quem constróiaudiência própria, e ela mesma é a prova disso, já que seu trabalho para marcas grandes não depende do tamanho do seu próprio perfil. No Kiwicast, ela falou sobre:Como um e-commerce próprio a fez descobrir o UGC antes de existir esse nome no BrasilO mastermind de R$10 mil que ela pagou sem ter o dinheiro guardadoA diferença entre ser criadora de UGC e ser influenciadoraPor que uma marca não precisa de influenciador pra vender no anúncioO que é ser estrategista de criativos e por que essa profissão ainda é tão nova no BrasilO preconceito que ela já sofreu de clientes estrangeiros por ser brasileiraAprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

Fra feriens Bali-videoer til drømmejobben – Andrea T. Pettersen lever av å lage innhold for bedrifter.Det startet med noen enkle TikTok-videoer på Bali i 2024. I dag har hun over 20 000 følgere, en selvbygd campervan – og en fulltidsjobb med UGC: innhold bedrifter bruker i egne kanaler og i betalt annonsering.I episoden snakker vi om: – Hva UGC egentlig er, og hvorfor du ikke trenger følgere for å leve av det – Veien fra økonomistudiet via utveksling i Australia til eget foretak – Hvorfor det ekte og uperfekte innholdet er det publikum responderer best på – Hva bedrifter bør gjøre mer av i sosiale medier – og hvorfor folkene bak bedriften er det viktigste kortet#næringsveien #alta #finnmark

If the word “website” makes you want to crawl under your desk and never come out, this episode is for you.Because apparently, you do not need a giant, expensive, perfectly designed website to start building your business online. You just need somewhere on the internet that you actually own.In this episode, I'm chatting with my friend Andrea, owner and lead designer of Merveille Creative Studios, about websites, SEO, branding, and what creators actually need when they're building a business.And honestly? We are making websites feel way less overwhelming.If you're a travel content creator, UGC creator, influencer, or creator who wants to work with brands, tourism boards, and businesses, this episode is packed with practical advice for building an online presence that makes you look legit — without spending your entire life trying to figure out your website.In this episode, we talk about:Why you should stop relying entirely on Instagram and social media to house your businessWhy a simple landing page is better than nothingWhy you should have your own domain instead of relying on platforms like Linktree or hosted landing pagesWhat your website actually needs if you're just getting startedWhen it's time to graduate from a landing page to a full websiteThe essential pages every creator website should haveWhy your UGC portfolio should NOT live on CanvaHow your website can help you get discovered through SEOWhy having a website can help creators look more legitimate to brands and tourism boardsWebsite platforms including Squarespace, Wix, Showit, and WordPressWhy Andrea personally prefers WordPress for SEO and customizationThe difference between easy-to-use website platforms and platforms that give you more flexibilityWhy website speed matters for SEOHow to check your website speed with Google PageSpeed InsightsThe biggest website mistake creators make in their hero sectionWhy you need to tell people who you are and what you do immediatelyHow to use analytics to understand who's actually visiting your websiteWhy you should have an email opt-in on your websiteWhat platform you should use if you're selling digital products vs. physical productsHow your website can become a home base for your travel content creation business

Shawn Singh was managing 40–50 people at a fintech by day and building a copper drinkware brand between 5pm and 7pm every night. Then Valentine's Day 2025 hit,250 orders landed over a single weekend, and he and his wife packed every one of them on the living room floor, with 10 pallets of stock stacked in the garagebehind them.In this episode, Shawn joins Ryan Martin (Host and Founder of Remarkable Digital) to unpack how Copper Culture went froman off-the-shelf Shopify theme to a multi-market brand selling into Australia,the US and 17 duty-free markets, and why he'd rather be the best copper drinkware brand outside India than the biggest.It's an honest one: the money lost learning Meta, the 51% jump in the copper price over 12 months, and a live teardown of a supplier sample that scored "7.5 out of 10" and still got rejected.WHAT WE COVER• Why a lunch-and-learn from the Arms of Eve founders was the final push to quit the day job• Building to a few million in lifetime sales on a default Shopify theme• Google first, Meta second: why it took 18–24 months to tame the beast, and what it cost along the way• The Valentine's gift set that changed everything, no discount, just better packaging and a message flip from "you need a copper bottle" to "give your loved ones a copper bottle"• The UGC engine: triggering review requests 48 hours after delivery (not 14 or 21 days) and offering a coupon to upgrade a text review to video• The real science of copper: antimicrobial to 99%+ within three hours, plus the copper toxicity warning Shawn puts on every box• Copper up 51% in 12 months, 300g in a bottle and up to a kilo in a dispenser, how Copper Culture protected margin without passing on the full increase• Manufacturing in India's copper cottage industry: why a supplier that tripled output still can't keep up with a business that grew 6x• Testing new markets and SKUs: 200-300 unit runs, six-week sell-through rules, and why Moscow mule mugs fly in Australia but not the US• Why a real-time profit dashboard is the first thing Shawn checks every morning (and the mate who did $25k in revenue for $800 profit)CHAPTERS00:00 – Cold open01:27 – Welcome: Shawn Singh, Copper Culture01:57 – Rebuilding the site with Clever Conversions02:11 – The first website his wife designed, and the millions it carried04:42 – Fintech by day, ecommerce by night05:36 – The Arms of Eve lunch-and-learn that changed everything06:00 – Google traction first, then 18–24 months learning Meta07:20 – Valentine's Day 2025: 250 orders packed in the living room10:22 – The copper pitch — and the toxicity warning11:47 – How to actually use a copper bottle day to day12:50 – Hammered vs polished, and why hammering matters13:37 – Indian grandparents, an Ayurvedic practitioner, and terrible Amazon bottles15:32 – The Valentine's gift set and the AOV unlock16:49 – Demand capture on Google vs demand generation on Meta18:01 – In-house, offshore, then Swann Studio19:46 – The UGC machine: the 48-hour post-delivery review trigger23:19 – Copper up 51%: margins, pricing and a lower CAC26:11 – Live sample teardown: what a 7.5/10 looks like30:28 – How a copper jug is actually made, from Chilean copper up31:46 – Supplier at 3x, business at 6x: pre-orders and air freight33:46 – Australia, the US, and 17 duty-free markets (Dubai and Saudi next)34:56 – Expanding the range: 200–300 unit tests and fast-moving SKUs36:13 – Real-time profit, channel decisions and a creative backlogLINKSCopper Culture: https://copperculture.com.auClever Conversions (Ilan Hurwitz): [https://cleverconversions.com.au/]Swann Studio: https://swan.studio/BeProfit: https://beprofit.coEnjoyed this one? Follow the eCommerce Aus Podcast and leave a review it helps more Aussie founders find the show.

¿Sabías que Youtube es la plataforma que ofrece más diversificación u oportunidades de ingreso para los artistas musicales? formatos de contenido, canal oficial de artista, Content ID, UGC (contenido generado por usuario), YouTube Music.. ¡conoce a fondo cada una de las formas en las que YouTube puede generar ingresos para ti!00:00 Intro02:06 Canal Oficial de Artista, el centro de todo03:19 Monetización en YouTube, los 4 ejes03:51 Content ID08:03 UGC (Contenido Generado por Usuario)10:30 YouTube Music + Art Tracks12:56 Tu propio canal14:55 Preguntas frecuentesTRABAJA CON NOSOTROS

318. bölümde İngiltere merkezli Hashtag Collabz'ın kurucuları Ela Ceren Diker ve Hüseyin Kaplan'ı konuk ettim. Prada ve Miu Miu, yeni lansmanlarını neden büyük influencer'lar yerine UGC'ye emanet etti? Bu bölümde, İngiltere merkezli Hashtag Collabz'ın kurucuları Ela Ceren Diker ve Hüseyin Kaplan ile creator economy'nin bugününü konuşuyoruz: makro influencer'dan mikro/UGC'ye geçişteki güven krizini, yapay zekâ içeriklerine artan şüpheyi, büyük ve küçük markaların farklı beklentilerini, ve İngiltere'de yatırımsız şirket kurmanın gerçek zorluklarını. (00:00) Açılış (01:20) Hikaye nasıl başladı? (08:54) Yatırımsız büyüme ve creator economy sahada nasıl işliyor? (17:40) Markaların sponsorluk taleplerindeki değişim (21:29) Mikro içerik trend mi, kalıcı mı? (23:08) İlginç niş içerik üretici örnekleri (28:55) İngiltere'de şirket kurmak: gerçek süreç (33:04) Yatırım almadan büyümenin bedeli (37:52) İngiltere'de iş kurmak isteyenlere tavsiyeler (39:44) Büyük markalar vs küçük markalar: fark ne? (43:50) Yapay zekâ içerik üretimini nasıl değiştirdi? (46:12) UGC nedir? (48:54) Kapanış ve kitap önerileri Sosyal Medya takibi yaptın mı? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Goodreads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bülten⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠E-Posta⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Bu çalışmaları ve emeklerimi desteklemek için ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  ve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy Me A Coffee⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ hesabımız⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Why did a TikTok Shop brand lose 96% of its sales? Discover what went wrong and the creator strategy being used to revive it, rebuild momentum, and drive more Amazon sales. What happens when a TikTok Shop brand generating approximately $200,000 per month suddenly loses 96% of its sales? In this episode, Bradley Sutton welcomes Chris Lyell, CEO of Octane Labs, to examine the dramatic decline of Grooved Learning and reveal the strategy his team is using to rebuild it. After falling to around $8,000 in monthly revenue, the brand provides a powerful case study of how quickly momentum can disappear when a TikTok Shop content engine stops running. Chris discovered that the product itself was not the problem. The brand's leading creators had moved on or been recruited by competitors, communication with affiliates had slowed, older videos were no longer converting, and its advertising campaigns were configured incorrectly. Meanwhile, less expensive competitors continued publishing fresh content and capturing more of the market. To restart the engine, Chris and his team are producing 100 UGC videos with 100 different creators, re-engaging the brand's former top performers, and creating contests that encourage affiliates to turn one product sample into multiple videos.   The conversation also breaks down how new brands can generate their first TikTok Shop sales without an established creator network. Chris explains how paid creator platforms can help sellers build an initial library of content, create social proof, and attract more experienced affiliates. He also shares how to write concise creator briefs, structure commissions, use targeted collaborations instead of crowded direct messages, and continually feed fresh content into GMV Max campaigns. Without that steady flow of new videos, even successful TikTok Shop listings can lose momentum within weeks.   TikTok's impact can extend far beyond sales completed on the platform. Chris has seen branded Amazon searches increase by 600% to 700% after products gained attention on TikTok, helping sellers reduce PPC dependence and improve their overall margins. The lesson is clear: TikTok Shop success is not built on one viral video. It comes from creating a repeatable system that supports creators, produces content consistently, and turns attention into momentum across every sales channel. Build the engine, keep fueling it, and even a struggling brand can find its way back to growth. In episode 550 of the AM/PM Podcast, Bradley and Chris discuss: 00:00 - Introduction 02:27 - How TikTok Reduced Amazon TACoS Below 4% 06:03 - The TikTok Shop Brand That Lost 96% Of Its Sales 08:34 - Why The Brand's Creator And Advertising Engine Collapsed 12:40 - The Recovery Plan To Win Creators Back 15:55 - Producing 100 UGC Videos With 100 Creators 18:45 - Building Creator Momentum From A Cold Start 23:45 - Using Creator Purchases To Generate Social Proof 27:25 - Why Fresh Content Is Essential For GMV Max 32:42 - Automatic Versus Manual GMV Max Campaigns 36:39 - Targeted Collaborations Versus Direct Messages 38:55 - Structuring Commissions And Managing Product Samples 43:11 - How TikTok Shop Sales Create An Amazon Halo Effect

Entrevista Iñaki Unibaso, secretario general de AUME y Diego Madrazo, portavoz de la UGC en Más de Uno

Jason Mayden walked into Jordan Brand in 2001 as its first design intern. He designed the Air Jordan 2009 and the Jordan CP3.II, left in 2014 to build his own companies, and came back a decade later to run design for the entire brand. This past May he stepped out of that job into one that did not exist until he took it, VP of Jordan Visioneering and LA28 Creative Lead.We talked about the Air Jordan 41, and about almost everything except the spec sheet.He explains what he had to unpack coming back into the building, and lands on the line that frames the whole conversation, that this is a reverential era and not a referential one. He responds to what Leo Chang and Donald Kelsey found on the road this year, six months of research across three continents where not one young athlete asked for the heritage colors. He makes the case that the women's game is where the next real change in basketball footwear comes from, and explains why he studies technical boxing to think about design.He talks about the Air Jordan XX3 and working alongside Mark Smith, Tinker Hatfield, and Tom Foxen when the fight was over solvent free glue. He talks about the crew building the game shoe now, and what it was like to watch them come into their own. He talks about criticism, and why indifference is the only reaction that would bother him.And he tells the story of being seven years old in a hospital bed, fighting a blood infection, imagining himself as Lucius Fox working for Michael Jordan, who he thought was Bruce Wayne. That is where the word visioneering comes from.One line from this conversation has stayed with me since we recorded it. You never really finish an Air Jordan, you just run out of time.Nick Engvall has worked in the sneaker industry for over two decades. He built the original Eastbay Blog during his time at Sole Collector, led the first dedicated sneaker team for Complex, led the first UGC and seeding programs for Finish Line, was employee number 9 at StockX, and was Sr. Director at Stadium Goods.The Sneaker Newsletter: https://www.thesneakernewsletter.comSole Collector: https://www.solecollector.orgSmall Luxuries: Sneakers, out October 2026 from Motorbooks: https://bookshop.org/a/122044/9798317900854SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallSupport On Patreon: https://patreon.com/sneakerhistoryIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.com[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Jason Mayden walked into Jordan Brand in 2001 as its first design intern. He designed the Air Jordan 2009 and the Jordan CP3.II, left in 2014 to build his own companies, and came back a decade later to run design for the entire brand. This past May he stepped out of that job into one that did not exist until he took it, VP of Jordan Visioneering and LA28 Creative Lead.We talked about the Air Jordan 41, and about almost everything except the spec sheet.He explains what he had to unpack coming back into the building, and lands on the line that frames the whole conversation, that this is a reverential era and not a referential one. He responds to what Leo Chang and Donald Kelsey found on the road this year, six months of research across three continents where not one young athlete asked for the heritage colors. He makes the case that the women's game is where the next real change in basketball footwear comes from, and explains why he studies technical boxing to think about design.He talks about the Air Jordan XX3 and working alongside Mark Smith, Tinker Hatfield, and Tom Foxen when the fight was over solvent free glue. He talks about the crew building the game shoe now, and what it was like to watch them come into their own. He talks about criticism, and why indifference is the only reaction that would bother him.And he tells the story of being seven years old in a hospital bed, fighting a blood infection, imagining himself as Lucius Fox working for Michael Jordan, who he thought was Bruce Wayne. That is where the word visioneering comes from.One line from this conversation has stayed with me since we recorded it. You never really finish an Air Jordan, you just run out of time.Nick Engvall has worked in the sneaker industry for over two decades. He built the original Eastbay Blog during his time at Sole Collector, led the first dedicated sneaker team for Complex, led the first UGC and seeding programs for Finish Line, was employee number 9 at StockX, and was Sr. Director at Stadium Goods.The Sneaker Newsletter: https://www.thesneakernewsletter.comSole Collector: https://www.solecollector.orgSmall Luxuries: Sneakers, out October 2026 from Motorbooks: https://bookshop.org/a/122044/9798317900854SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallSupport On Patreon: https://patreon.com/sneakerhistoryIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.com[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

If you're serious about making money as a content creator, stop blindly pitching brands and start looking for companies that are actively hiring creators and already have a budget.In this episode, Nina from Sidewalker Daily breaks down real paid brand deals and UGC opportunities we found for The Paid Creator, including a paid pet creator campaign, a $10,000 Destination Ann Arbor tourism campaign, a Just Dance casting for creators ages 50–70, and a $3,500 Home Chef opportunity for food creators.These opportunities are also proof that you don't have to limit yourself to brands perfectly aligned with your niche. There are paid creator opportunities across travel, beauty, wellness, fashion, food, lifestyle, parenting, pets, UGC and more.The key is finding opportunities where your content, audience, experience or perspective makes sense for the campaign.

After realizing the customer acquisition cost with Apple Search Ads and Meta Ads was too high to scale his app, Michael Butler looked for a better acquisition model. In the process, he discovered an opportunity to solve an overlooked growth marketing problem: no reliable way to track app transactions back to the affiliates or influencers driving them. In this episode, the Insert Affiliate founder explains how app marketers can turn creator partnerships into a measurable acquisition channel using attribution links, referral codes, and real-time transaction tracking. Michael also shares why engaged micro-influencers can outperform larger creators, how to structure revenue share, and why affiliate marketing is becoming more compelling as traditional user acquisition costs continue to rise. Questions Michael Butler answered in this episode: What is affiliate marketing, and how does it work specifically for mobile apps? How can app marketers attribute transactions and revenue back to individual affiliates and creators? What problem led Michael to build Insert Affiliate? Why has affiliate marketing historically been underused compared with traditional paid UA? What does a simple affiliate marketing program look like for an app launching one for the first time? Which types of apps and verticals tend to perform best with affiliate marketing? What does “optionality” in affiliate attribution mean, and why does it matter? Is it better to recruit hundreds of affiliates or focus on a smaller group of highly engaged creators? Should app marketers compensate creators with flat fees, recurring revenue share, or a combination of both? How much commission should an app offer its affiliates, and should that commission be based on installs or sales? Timestamp: 00:00 — Introduction: Making affiliate marketing measurable for apps 00:41 — What affiliate marketing means for mobile apps 01:01 — How Insert Affiliate tracks referrals and commissions 01:21 — The acquisition problem that inspired Insert Affiliate 02:07 — How affiliate traffic and transactions are attributed 03:01 — Spending nearly £30K on Apple Search Ads and searching for an alternative 04:22 — Why affiliate marketing has been underused in mobile UA 05:47 — How to launch a simple affiliate program 07:07 — Which app categories perform best with affiliates 08:13 — Attribution optionality: links, short codes, and incentive structures 10:11 — How None To Run generated $5K with a handful of affiliates 11:47 — Quality vs. quantity when recruiting creators 14:00 — Flat fees vs. recurring revenue share 14:55 — Turning affiliate UGC into paid advertising 15:35 — How much commission should apps pay affiliates? 16:49 — The biggest misconceptions about affiliate marketing 18:17 — Rapid-fire questions 20:04 — Michael's guide to visiting Jersey Island 21:03 — Final thoughts and where to connect with Michael Quotes: (7:39) "If you know who your customers are and where they hang out, you'll also learn which influencers and affiliates are going to resonate with them.” (12:40) “If you find an affiliate that's a really good fit, really likes what you're building, and will post about it in a very genuine way, they don't need a large audience -- just an engaged one.” (17:39 “You need to give influencers some guidance. It's the same as hiring any sort of staff member. If you bring them on but don't give them training or show them your product, they're going to be a lot less effective.” Mentioned in this Episode: Michael Butler's LinkedIn Michael's Calendly Insert Affiliate

[Rediff] Instagram a déployé en 2025 plusieurs fonctionnalités majeures de partage qui transforment l'expérience utilisateur de la plateforme. Ces nouveautés s'articulent autour de trois axes principaux : les reposts, la carte des amis et l'onglet Amis.La Fonctionnalité Repost : Le Partage Natif Enfin DisponibleLa fonctionnalité Repost permet désormais de repartager directement les publications publiques d'autres utilisateurs. Cette nouveauté, largement réclamée par la communauté, fonctionne de manière similaire au retweet de Twitter.Comment utiliser le Repost :Une nouvelle icône (représentant deux flèches circulaires) apparaît sous chaque publication publique, à côté des boutons « J'aime » et « Commenter » Appuyez sur l'icône pour repartager un Reel, une photo ou un carrousel Ajouter un commentaire personnel : Vous pouvez ajouter une note explicative dans la bulle de commentaire qui apparaît Le contenu reposté apparaît dans votre fil d'actualité et dans un onglet dédié « Reposts » sur votre profil Les reposts bénéficient de plusieurs avantages en termes de visibilité :Attribution automatique au créateur original avec lien cliquable Recommandation aux abonnés de celui qui repartage, même s'ils ne suivent pas le créateur initial Archivage permanent dans l'onglet « Reposts » du profil Suppression possible à tout moment depuis l'onglet dédié —Quels usages de la fonction repost pour les marques ? La fonctionnalité Repost d'Instagram transforme radicalement les possibilités de marketing pour les marques. Elle offre de nouveaux leviers pour amplifier leur présence et créer des synergies avec les communautés. Écosystème d'Ambassadeurs : Une Nouvelle Dimension CollaborativeLes marques peuvent désormais structurer leurs programmes autour de la réciprocité du partage. Contrairement aux collaborations traditionnelles où seule la marque bénéficie de la visibilité, le Repost crée une dynamique gagnant-gagnant.Co-amplification : L'ambassadeur reposte les contenus de la marque, la marque reposte ceux de l'ambassadeurCrédibilité renforcée : L'ambassadeur gagne en légitimité en étant featured par la marque. La marque gagne en incarnation.—Marketing d'Influence : Des Collaborations Plus AuthentiquesLa fonction repost se trouve être un outil complémentaire au post collab.Je peux compléter mes campagnes d'influence en demandant l'intégration de repos de contenu de marque ou en reportant moi même du contenu UGC produit par un influenceur.A noter que les repost d'influenceurs génèrent des performances supérieures aux contenus de marque traditionnels :70% d'engagement supplémentaire pour le contenu UGC repostéhttps://sproutbox.co/instagrams-new-repost-feature-how-it-impacts-your-business/Taux de completion plus élevés grâce à l'authenticité perçue Portée étendue sans coût publicitaire additionnel—Levier de Visibilité Communautaire : transformer son compte en Hub de Co-créationStratégies de curation communautaire :User-Generated Content (UGC) : Republier les créations des clients Témoignages authentiques : Partager les retours spontanés Lifestyle content : Montrer les produits en situation réelleGestion de la Cohérence de MarqueLes marques doivent développer des guidelines de curation pour maintenir la cohérence tout en encourageant la diversité des contenus repostés.—Jeux Concours : Nouvelles Mécaniques d'EngagementLa fonction Repost ouvre de nouvelles possibilités créatives pour les jeux concours Instagram, dépassant les traditionnels « like + tag ». Les marques peuvent maintenant intégrer le partage permanent dans leurs mécaniques de participation. « Repostez ce contenu pour participer »—Certaines restrictions s'appliquent à cette fonctionnalité :Seuls les contenus publics peuvent être repostés Les comptes privés ne peuvent pas voir leurs publications repartagées Les utilisateurs peuvent désactiver la possibilité de repost via leurs paramètres de confidentialité Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Wanting to take your UGC journey further?

Join the App Founders Community:https://appfounders.co/Nicole Cheung's apps are pulling 300-400 MILLION monthly social views, and her UGC Marketing system is a huge reason why.In this video, she opens up the entire UGC Marketing Playbook: what she pays, how she finds creators, and how she gets brand-new accounts to actually go viral.You'll discover:✅ Her exact base rate + CPM bonus structure ($10-30/post + tiered bonuses)✅ Where to actually find UGC creators (beyond just posting on UGC platforms)✅ Why she has creators start on BRAND NEW accounts, not their existing ones✅ The "warm-up" strategy that trains the algorithm in 3 days✅ Why you should follow micro accounts, not macro accounts (her Messi example)

Game server hosting is the layer nobody thinks about until it breaks. In this episode, Kalie Moore sits down with Max Podkidkin, Co-Founder and CEO of BisectHosting, to unpack how a Minecraft server that went dark for three days turned into a 15-year infrastructure business serving hundreds of thousands of customers across more than 140 countries. Max put the first hardware on a credit card, recruited a co-founder he met in his own Minecraft community, and built the company to nearly 100 employees without ever raising outside capital. They get into what those early years actually looked like, including hiding a laptop on a cart at a factory job to answer support tickets, the two years he and Andrew worked together over text before meeting face to face, and how a US and UK split gave them 24/7 coverage with a team of two.The conversation also covers how the hosting business really works, from the economics of renting out resources to why running a server at home costs more than most people think. Max explains why BisectHosting has turned down repeated acquisition offers while private equity consolidates the market around them, how the team gets into a studio's Discord and pre-tests server files before working with a game studio, and what 15 years of hosting communities has taught him about why modding and UGC keep games alive long after launch. He also shares the studio's approach to AI, including Biko, the assistant built into their server panel that has cut support tickets by double digits without a single person losing their job.Big thanks to Heroic Labs for making this episode possible. Gram Games used Heroic Labs to tailor offers and events by player cohort, calling it "critical" in a post-IDFA world where retention is everything. Read how Gram merged personalization and advanced social features into a core system of their live operations: https://heroiclabs.com/blog/gram-games-case-study/?_gl=1*709y52*_up*MQ..*_ga*MTI0MTAzNTM2Ny4xNzg1MjI4NzQ2*_ga_R9WLGSZ1KN*czE3ODUyMjg3NDUkbzEkZzAkdDE3ODUyMjg3NDUkajYwJGwwJGgw We'd also like to thank Overwolf for making this episode possible! Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at https://www.overwolf.com/.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.Who's On:Guest - Max Podkidkin: https://www.linkedin.com/in/max-podkidkin/Host - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc CabeLinks mentioned: https://www.bisecthosting.com/

Jeff Mains sits down with Elie Bouzaglou, founder of Fish Tank, a video-first crowdfunding platform built for a generation that discovered entrepreneurship on their phone. Elie built an AI voice-call analysis tool as an internal sales tool at his web agency, only to have his team push him to bring it to market. After getting rejected by Republic, Wefunder, and every major crowdfunding platform, Elie didn't blame his product — he blamed the format. Pitch decks are boring, gatekept, and built for VCs, not consumers. His answer: a platform where founders pitch like content creators and everyday people can watch and actually invest, Shark Tank style. The conversation covers building in public, going "all in" on a risky content bet that proved his thesis before launch, why the next Mark Zuckerberg is more likely to be an ex-UGC creator than a programmer, and his "carefully reckless" framework for tackling the thing founders are most afraid of.Key Takeaways3:48 — How Elie's internal AI sales tool became a product because his team saw value he didn't.6:15 — Why the tool wasn't VC fundable, and the pivot toward crowdfunding.10:30 — The core insight: crowdfunding's real problem isn't quality, it's that discovery is boring.13:01 — Why people will binge-watch Shark Tank but can't invest in it — and how Fish Tank closes that gap.17:10 — The "pushing a car" metaphor: starting is the hardest part, momentum does the rest.19:46 — His trick for beating camera-shyness: film it and tell yourself you won't post it.28:54 — Why the next Zuckerberg probably won't be a programmer — it'll be an ex-UGC creator.36:42 — The "carefully reckless" framework: name the thing you're avoiding, write it down, do it.37:31 — The story of betting nearly his last dollar on a content shoot with a VC-turned-content-creator — and how it proved his thesis before launch.40:19 — Why investors are just people, and being seen with flaws beats not being seen at all.41:59 — On dealing with online hate: most of it comes from jealousy, not dislike.Tweetable Quotes"The worst possible case scenario is no one knows who you are. It's not bad PR — that's where you're at right now, and it can only get better." — Elie Bouzaglou"You have to be carefully reckless. What is the thing you are delaying the most? What is the thing you're most afraid of? And just do it." — Elie Bouzaglou"It's always easier to build than to start from zero." — Elie Bouzaglou"I believe the next Mark Zuckerberg will not be a programmer. He'll probably be an ex-UGC person." — Elie Bouzaglou"The greatest success is just on the other side of that fear." — Jeff Mains"When someone hates on you and takes time out of their day to comment, it's because they're jealous — not because they actually dislike what you're doing." — Elie BouzaglouSaaS Leadership LessonsShip it even if you don't see the value. Elie almost never brought his internal tool to market — his team had to convince him. Don't assume "anyone could build this" means no one wants it.Question the format, not just the product. When rejected by every platform, Elie didn't fix his pitch — he concluded the entire crowdfunding format was broken and built a new one.Momentum beats planning. His "pushing a car" philosophy: the hardest part is starting; perfect names, decks, and plans can wait.Break big fears into small, reversible actions. Film it without posting. Schedule it with the option to cancel. Small, low-stakes steps unlock big behavior changes.Distribution is a founder skill now, not a marketing afterthought. Building in public and mastering short-form content may matter more than technical pedigree for the next generation of founders.Bet asymmetrically on your scariest move. Spending nearly his last dollar on a content shoot was terrifying — but the asymmetric upside (VC access, proof of concept, investor DMs) made it the right kind of reckless.Guest Resourceselie@fishtank.vchttps://www.fishtank.vceliebouzaglou.comeliebouzaglou.com/linkshttps://www.linkedin.com/in/elie-bouzaglo/https://www.instagram.com/ftnk.elieEpisode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/https://jeffmains.com/books/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-640&utm_medium=podcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signupHannah Fleming runs performance marketing at Carve Designs (carvedesigns.com), the Northern California swim and apparel brand founded in 2003 and acquired by Komar Brands in December 2025. Before Carve she spent years at Amer Sports on the digital team behind Salomon, Atomic, Suunto, Arc'teryx and Wilson.If you run retention or growth at a brand with a seasonal core product and a loyal base you have not fully mined, this one is for you.What's inside:The retention rebuild: what was already working at Carve after 20 years, and the one thing they were not doing with their customer dataMapping the full customer journey in Figma, then finding the gaps where nobody was talking to the customer and the places where they were talking too muchRFM segmentation as the floor, then layering category purchase behavior on top to move a swim buyer into denimThe cohort analysis that changed the media mix: dresses and accessories produced the highest-LTV customers, so those categories now lead the creative and seed the look-alikesDirect mail as a performance channel: 5 to 6 catalogs a year to prospects and past buyers, plus programmatic postcards that only drop if the email win-back does not convertEmployee-generated content, and how one test turned into a full content pipeline with the organic social team shooting UGC-style video on the catalog shootsConnected TV without a commercial budget: an agency turns UGC and EGC into the spot, the founder does the voiceover, and success is measured on cost per site visit with MMM picking up the Amazon haloLoyalty built on early access and product feedback instead of percent-off, with roughly 2x the LTV of a non-memberQ4 without heavy discounting: point multipliers and added value inside the tentpole momentsWhat she is using AI for right now, from LTV dashboards in Moby 2 to Orita surfacing customers when they are most likely to buyWho this is for: retention and lifecycle leads, growth marketers at seasonal brands, and operators who moved from a big portfolio company to an SMB.What to steal: run LTV by first-purchase category before you plan next season's creative mix. And give partnership content 6 to 12 months before you call it. Hannah says that is how long it took at Carve before influencer content started working.Follow Hannah: LinkedIn, Hannah Fleming | carvedesigns.comTimestamps:00:00 Building Loyalty Beyond Discounts05:00 Using Customer Segmentation for Retention10:00 Direct Mail as a Performance Channel16:00 Building a High-Value Loyalty Program24:00 Testing Direct Mail and Connected TVSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

一首新歌最尴尬的命运，可能不是没人喜欢，而是听众根本不知道它的存在。传统音乐平台像一个等待搜索的货架：用户只有先知道歌名或歌手，才有可能找到它。大量音乐因此被埋在曲库里，直到推荐算法为它们打开新的入口，才让更多音乐与用户「双向奔赴」。本期节目，我们邀请到快音App创始人兼CEO李岩，聊聊音乐内容分发行业的变化。快音 App推出早期，红包激励如何成为一门可以持续的精算生意？为什么推荐算法服务不了所有用户？AI音乐在国内外的走向有何不同？以及，音乐创业公司出海，如何避免版权风险，抓住下一轮内容机会？时间轴01:38 用音乐推荐分发UGC内容03:44 货架类与推荐类的版税之差08:41 彩铃、版权化与短视频：音乐分发的三次转折14:04 互联网红包产品的两面性20:05 推荐算法服务不了“挑剔”用户23:26 同质化内容是如何被制造的？26:59 AI音乐及其版权难题34:11 音乐产品出海如何避免合规问题？37:15 AI时代，越来越稀缺的真实感39:46 评论区抽取5名听众送出快音精美周边《创业内幕》粉丝群已经开通，在这里，你可以跟节目制作人/主持人直接沟通，也可以第一时间了解到纪源资本线下活动动态，见到纪源资本的投资人，结交其他互联网圈子里的小伙伴。 入群方式：1）添加微信号“JiyuanFans”为好友，并在好友请求中标注“创业” 2）把你的全名和职称发给创业小助手；如果您想约访谈，请添加小助手微信，并附上访谈嘉宾简介，小助手将帮您对接。

First, we speak to The Indian Express' Man Aman Singh Chhina about three Bills passed by the Punjab government to establish private digital open universities, why the state says they could transform education, and the concerns raised over their compliance with UGC regulations.Next, we speak to The Indian Express' Ritu Sharma about how a food safety complaint at an Ahmedabad school developed into a wider controversy over books by Malala Yousafzai and Anne Frank, and what happened to the original investigation. (07:55)And in the end, we look at the United States' possible review of its travel advisory for Kashmir, what US Ambassador Sergio Gor said about the region's security and tourism potential, and the significance of his meeting with Chief Minister Omar Abdullah. (18:00)Hosted by Ichha SharmaProduced and written by Shashank Bhargava, Niharika Nanda and Ichha SharmaEdited and mixed by Suresh Pawar

This Week In Startups is made possible by: Vanta https://www.vanta.com/twist Agree https://agree.com YSecurity https://YSecurity.io/TWIST   Today's show: Frontier AI models can ace PhD-level exams, but it's still bad at tracking down the product you want in the style that suits you. Onton's Zach Hudson tell us that the problem is that models are a black box. His solution? A neurosymbolic model, Ontology 1, that learns about your taste and preferred aesthetic over time, then produces product searches tailored specifically to you, rather than just using keywords and relevant tags. How do neurosymbolic models work, and how does Onton understand your prompts and favorite design trends? And why aren't the frontier labs working on neurosymbolic models of their own? Zach joins Jason and Lon to discuss. PLUS, following a record-smashing SpaceX IPO, Ashi Dissanayake of Spacium makes the case that the real bottleneck in space isn't launching rockets off the ground any more. It's refueling in orbit. Guests Zach Hudson on X: ****https://x.com/nosduhz Onton: https://onton.com/ Spacium: https://spaceium.com/ Spacium on X: https://x.com/SpaceiumInc Relevant Links Poolside's journey to AGI: https://poolside.ai/vision/purpose Startup Archive: Sam Altman on the Paul Graham advice that saved OpenAI: https://www.startuparchive.org/p/sam-altman-on-the-paul-graham-advice-that-saved-open-ai-always-make-an-api Kelly Wearstler: https://www.kellywearstler.com/ Ennis House: https://franklloydwright.org/site/ennis-house/ Los Feliz Living: Ennis House profile: https://www.losfelizliving.com/los-feliz-historic-homes/ennis-house-los-feliz-hcm-149 Indiewire: Ennis-inspired "The Studio" offices: https://www.indiewire.com/features/craft/the-studio-production-design-interview-seth-rogen-1235114365/ Monocle Magazine: https://monocle.com/ Spaceium on Y Combinator: https://www.ycombinator.com/companies/spaceium-inc Orbit Fab's RAFTI: https://www.orbitfab.com/rafti/ James Webb Space Telescope: https://science.nasa.gov/mission/webb/ Houzz: https://www.houzz.com/ Timestamps: 0:00 Zach Hudson joins: What is "neurosymbolic search" 4:03 Ontology 1 isn't a black box 6:31 Who is using Onton? 9:36 Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist 11:35 Could neurosymbolic models reach AGI? 13:19 Jason loves Wright's Ennis House 17:03 The shape of AI companies is changing 19:28 Agree.com - Stop chasing invoices and automate your entire contract-to-cash stack. Go to https://agree.com and tell them Jason sent you to get 50% off for life! 22:32 UGC as a data moat 26:03 The Dead Internet Theory 28:13 Ashi Dissanayake of Spacium joins 29:52 YSecurity - The on-demand security team for startups. Need enterprise-grade security without hiring a $400k CISO? YSecurity gives you 40+ expert engineers, matched to exactly what you need, by the hour, with your first six hours completely free. Go to https://YSecurity.io/TWIST 31:50 Storables vs. cryogenics: the zero-boil-off breakthrough 34:11 All kinds of propulsion requires refueling 36:09 Getting more value from LEO to GEO 38:28 Moving at rocket speed 44:54 Why demand is so acute 49:37 The investing climate for space, post-SpaceX Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis   Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

Wanting to take your UGC journey further?

On the podcast: hitting $10M ARR without ever testing a paywall, paying their own customers to help make video ads, and why you might want to turn away some potential customers.Top Takeaways:

Join the Millionaire University AI Mastermind at ⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/AI #1038 What if you could make multiple 5-figures from “introvert side hustles” without ever becoming an influencer? In this episode, host Kirsten Tyrrel sits down with Megan Spencer (“Meg the Creator”), a small-town, introverted mom who helps people build high-income side hustles through UGC, Amazon onsite commissions, TikTok Shop, and freelancing — no followers required. Megan shares how she quit her government job on maternity leave, burned out as a social media manager, then rebuilt her income by focusing on authenticity and income over aesthetics. She breaks down exactly how beginner-friendly UGC platforms work, why brands are shifting budgets away from traditional influencers, how creators can land their first paid deals and free products, and why niching down can actually hurt you at first. If you've ever felt “too introverted,” “too normal,” or “too late” for the creator economy, this conversation will show you practical, low-barrier ways to start making real money online! (Original Air Date - 12/12/25) What we discuss with Megan: + Balancing motherhood, business, and side hustles + “Anti-influencer” income without followers + UGC basics and starter platforms + Amazon reviews as passive income + TikTok Shop viral commission story + Pros and cons for introverts + When to niche vs stay broad + Stacking UGC, Amazon, and TikTok + Freelancing as a flexible option + Mindset shift: followers vs income Thank you, Megan! Check out Meg the Creator at ⁠MegtheCreator.com⁠. Follow Megan on ⁠Facebook⁠, ⁠Instagram⁠, ⁠TikTok⁠, and ⁠YouTube⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! Get your FREE 5 Minute Business Plan at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Plan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/Sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices

Mike opens with three influencers who feel completely real: a fitness creator, a wellness monk, and a grieving pet owner. None of them exist. From there, this episode digs into the AI avatar economy, the trust data behind why audiences are turning on synthetic content, and the counterexample of 66°North, an Icelandic outdoor brand that built its biggest campaign entirely on real people. Key Takeaways The AI avatar market hit close to $12 billion in 2026, and brand adoption of virtual personas climbed from 60% to nearly 75% in a single year, because the economics make sense on a spreadsheet even when the content doesn't connect. Almost 50% of consumers now view AI-generated content as a trust liability, and 64% of Gen Z say they view it negatively, meaning the most digitally native generation is also the most skeptical of it. 66°North built its Century campaign on 100 real Icelanders, one born in every year of the last century, photographed in gear they already owned, with stories they told themselves rather than a script written for them. Word of mouth drives an estimated $6 trillion in annual consumer spending, and 92% of people trust recommendations from friends and family above any other form of advertising. The opportunity for brands isn't choosing AI or humans across the board. It's knowing exactly where AI helps and where only a real person can earn the trust a moment requires. Links and Resources Brand Retro Podcast: brandretro.com Cyberdogz Agency: cyberdogzmarketing.com Mike Brevik: mike@cyberdogzmarketing.com Keywords AI advertising, AI influencers, synthetic media marketing, brand trust, authenticity in marketing, human-first advertising, AI-generated content, deepfake influencers, influencer marketing fraud, consumer trust, word of mouth marketing, 66°North Iceland campaign, Brand Retro Mindset, Gen Z consumer behavior, marketing psychology, social brain network, UGC advertising, branding strategy, Cyberdogz, AI avatar market Episode Highlights [00:00:00 - 00:02:00] Mike introduces three AI-generated personas, a fitness influencer, a monk, and a grieving pet owner, and reveals none of them are real. [00:02:00 - 00:05:00] The economics behind the AI avatar industry: nearly $12 billion in value, 38% lower production costs, and why brands keep choosing cheaper over authentic. [00:05:00 - 00:07:00] The trust data: almost 50% of consumers see AI content as a liability, and 64% of Gen Z view it negatively. [00:07:00 - 00:10:00] 66°North's Century campaign: a year spent finding 100 real Icelanders, one born in every year of the last hundred. [00:10:00 - 00:11:00] The neuroscience of trust and the negative halo effect that hits a brand when the audience senses AI. [00:11:00 - 00:13:00] Mike reframes the debate: not AI versus humans, but where AI helps and where it destroys trust. [00:13:00 - 00:16:00] Three action steps: audit your content, find your most loyal 97%, and make one human piece of content this week. [00:16:00 - 00:17:41] Closing thoughts on proof over performance and why real is the rarest thing in advertising right now.  

If you've been feeling stuck in your creator business, attending a live creator event might be the investment that changes everything. In this episode, Nina Zadeh from Sidewalker Daily shares why conferences, creator festivals, and networking events have become a key part of her business strategy. From meeting brands face-to-face and building lasting creator friendships to learning from industry leaders and creating fresh content, you'll discover why getting in the room can create opportunities that simply don't happen online.Whether you're a content creator, influencer, UGC creator, blogger, or entrepreneur, this episode will help you see why investing in live events can pay dividends long after the event ends.

“People buy things to fill gaps in their life.” Sean Frank (CEO, Ridge) and Matt Bertulli (CEO, Pela Case & Lomi) unpack consumer behavior in ecommerce. They cover the emotional triggers behind buying, the offers that convert, and the buying journeys online shopping takes today. The real driver of your marketing strategies is the offer itself, not the checkout experience. People buy out of convenience, fear of loss, identity, and scarcity … long before logic enters the picture. Ridge's expansion from wallets into rings shows how one brand layered new customer angles onto a single product. Influencer partnerships, social media, user-generated content (UGC), and paid ads each serve a different role in building trust. Powered By Fulfil https://9ops.co/fulfil Aftersell https://9ops.co/4i3bb5 Richpanel https://9ops.co/richpanel Northbeam https://www.northbeam.io/ Saras Analytics https://bit.ly/4a3gzVv Postscript https://9ops.co/postscript Operators Newsletter https://9operators.com/ 

She was a teacher in the UK with her own income, her own home, her own life — and then her husband's job moved them to the US for three years. No job. No home. No income of her own. She didn't want to just be along for the ride. She wanted to keep contributing to her family, on her own terms. So she found UGC.In this video, I sit down with one of my students to talk about how she went from $500 a month teaching herself UGC alone — to $5,000 a month after joining UGC Mastery Academy. Now she's using that income to check off her bucket list (yes, including horseback riding in Texas), and when she moves back to the UK, she's taking her entire business with her. No returning to a 9-5. No going back to square one. Want to know if your personal brand and content strategy are set up to get you results like hers? Take my free quiz below. It takes less than 2 minutes and tells you exactly what to fix first. 

Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next.Expect two days of inspiring speakers, meaningful networking, brand activations, and conversations that can help move your career forward.✨ Get 20% OFF Student, General Admission, and VIP Tickets with code NINAZA20 (Golden Ticket not included).

Anastasia Chapman came up with the idea for her brand where all good bathroom ideas start - sitting on a toilet, hiding a competitor's product she was too embarrassed to be seen with. She developed the formula in an Airbnb in Cape Town, mixing batch after batch and testing them by dropping samples into wine glasses of water. She hand-poured her first 50,000 units in her mum's garage. Then, after her biggest-ever year, a trademark dispute forced her to legally change the brand name overnight - and the meta ads machine she'd built her entire business on collapsed within two months. This is the story of the rebuild. In this episode, Anastasia is unusually candid about the whole messy arc: building Loui (formerly Lou Drops) as a complete e-commerce beginner, scaling to $850K on the back of just three winning ads, watching it crash to a $42K month after the rebrand, and clawing her way back by finally taking control of the ads she'd always outsourced. What you'll learn in this interview: The exact validation method she used before spending real money - handing friends five numbered samples and a "poop scorecard," then living with the product in her bathroom for months until she got it right Why she developed the product in 2022 but didn't properly launch until 2024 - and how she kept a full-time job while the business slowly proved itself How a trademark cease-and-desist forced a full rebrand right after she'd paid for 30,000 units of packaging - and the timeline she had to negotiate just to sell through existing stock The hard lesson about platform dependency: how being reliant on three winning ads and one outsourced media buyer left her exposed when it all stopped working Why she fired the person running her ads and took the account in-house - and what she discovered was actually being wasted once she understood the numbers herself The specific ad account restructure that turned things around: consolidating from scattered lookalike campaigns and multiple ad sets into a cleaner ABO testing structure The unit economics that actually matter beyond ROAS - add-to-cart cost, cost per purchase, frequency, and hook rate - and how knowing her kill threshold changed how fast she tests Why founder-led ads beat every expensive UGC creator she hired - and how a skit ad she was mortified to film "started printing money" overnight How she structures a solo founder's week around three "big rocks," swallows the toad first, and protects her time from busywork and AI rabbit holes The retail arm quietly growing alongside DTC - now in over 300 stores - and why an outside audit of her website and offer unlocked the next stage of growth If you're a solo founder who feels like the whole business rests on your shoulders - or you've built something on a channel you don't fully control and you can feel how fragile that is - this episode will hit home. Anastasia's story is proof that the answer usually isn't a white knight who rides in to save you. It's the far less glamorous work of understanding your own business well enough that nobody else has to. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY ANASTASIA CHAPMAN Instagram →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/iamstais/ Brand Instagram →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/tryloui/ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/anastasia-chapman/ Website →⁠ https://tryloui.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Get Your Ticket For The $10k/Mo Creator Workshop - www.creativrise.com/workshopYou've got the portfolio. You've got the reviews. So why does it feel like pulling teeth to get someone to say yes to your biggest package?

In this episode, Cathy Hackl and Lee Kebler discuss the current state of technology, AI, gaming, and the importance of human connection in a rapidly evolving digital landscape. They share insights on global tech trends, the future of gaming, and the significance of ownership and authenticity in digital media.keywords: technology, AI, gaming, digital ownership, human connection, global tech trends, UGC, generative AI, tech landscape, innovationKey topicsCurrent state of technology and AIThe evolution of gaming and UGC platformsOwnership and digital rights in mediaGlobal conversations on AI and quantum computingThe importance of human connection in tech developmentTakeawaysTechnology is at a point of recalibration, with a focus on responsible innovation.The gaming industry is shifting towards user-generated content and digital ownership.Global conversations on AI are expanding beyond generative AI to include quantum and material sciences.Ownership of digital media remains a concern, with a preference for tangible and owned content.Human connection remains central to meaningful technology use and development.Chapters00:00Introduction and return to podcast02:02Ownership of the podcast and its significance03:18The changing landscape of technology and AI04:55Overextension and recalibration of tech expectations07:31Global conversations on AI and other emerging technologies10:43Broader perspectives on innovation and global tech hubs13:19Market trends and the return of startup innovation17:21Content discovery challenges and digital ownership20:07The future of gaming and user-generated content26:16The decline of physical media and ownership issues29:03Hollywood's embrace of gaming IP and UGC32:16Launching new gaming studios and independent development34:05The importance of authentic innovation in tech37:33Interesting recent tech news and societal impacts40:43Human connection versus technological automation44:34The impact of AI on jobs and societal shifts46:49Closing thoughts and future outlooks

Send us Fan MailTikTok for Amazon sellers can use UGC to send low-cost external traffic to Amazon, grow brand searches, and turn short-form views into sales. The video explains TikTok marketing, influencer UGC, Amazon product launch traffic, and how outside sales can support Amazon SEO and conversion. It also reviews UGC ROI, content reuse, and the Age of Sage case study that moved weekly brand searches from about 100 to 5,000.Stop sending TikTok traffic to a listing that cannot close the sale, fix the full traffic-to-conversion plan here: https://bit.ly/4jMZtxu#TikTokUGC #AmazonSellers #AmazonMarketing #amazonsellertipsWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – TikTok UGC for Amazon Sellers0:45 – Comparing TikTok UGC Costs and Amazon PPC1:19 – How Amazon Brands Can Start UGC at Scale2:03 – Age of Sage TikTok UGC Case Study3:04 – Should New Brands Start on TikTok or Amazon?3:51 – How Amazon Sales Improve Product Ranking4:48 – How TikTok UGC Drives Amazon Brand Searches5:43 – Reuse TikTok Videos for Amazon Ads6:25 – Turn Winning UGC Into Sponsored Display Video6:57 – Tracking TikTok Traffic to Amazon-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

As more AI-generated images and sounds fill our screens, our sense of reality is being distorted. In a special three-part series of Tech News Briefing, WSJ personal tech columnist Nicole Nguyen sits down with researchers, content creators and an AI character to ask how AI is changing our perceptions. This is episode one of TNB's “AI and the Blurring of Reality.” Sign up for the WSJ's free Technology newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be part of your strategy, there are practical ways to increase your inbound opportunities so brands start finding you.In this episode, Nina from Sidewalker Daily shares the exact profile, SEO, and content strategies that make creators more discoverable to brands, whether you're on Instagram, YouTube, TikTok, Threads, or a blog.You'll learn how to optimize your content with searchable keywords, position your profile as brand-ready, create content that naturally attracts sponsorships, and make it incredibly easy for companies to contact you.Whether you're a UGC creator, influencer, content creator, or small business owner, these strategies can help you generate more inbound brand partnerships without relying solely on cold outreach.

Your personal brand is either working FOR you or against you — and most UGC creators have no idea which one is happening on their own page.If you want to find out exactly where your personal brand stands right now (and what's actually holding you back from more brand deals), take my free quiz below. It takes less than 2 minutes and tells you exactly what to fix first.

Local pack ads jumped from 1% to 22% of tracked searches. Joy Hawkins, owner and president of Sterling Sky, brings nearly two decades of local search expertise and over 1,000 documented ranking tests to explain what actually moves the needle as AI reshapes local visibility. The conversation covers non-link authority signals—social UGC, active YouTube channels, Google reviews, and industry awards—that now feed AI-powered local packs, the escalating penalty risk from scaled content and link building following recent core updates, and lead qualification frameworks built on call tracking, response-time automation, and integrated texting to separate real revenue from vanity metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A psychic, a nipple, and six days of radio silence. Lindsay takes her first solo vacation. The psychic says full-time podcaster by end of year and rich in three. All while she accidentally flashes her nipple in a reel. Chelsea gains 2,500 followers. Chelsea is embracing the UGC life, kinda. The Cyber house has a nature trail and no TV. Everyone's snowglobe is shaken up.Send us a textSupport the showLike, subscribe, and share with that one friend who needs a reason to laugh. Find us @honestlysmartless on Instagram, TikTok, and YouTube.Connect with Honestly Smartlesshonestlysmartless.comIG: @honestlysmartlessTikTok: @honestlysmartlessChelsea's IG: @chelsea_turanoLindsay's TT: @dr.lindsayregehrYouTube:  Honestly Smartless

If I had to start over from scratch in 2026 with no audience, no experience, and no money, this is the ONE opportunity I would go all in on. Not dropshipping. Not affiliate marketing. Not building a social media following and hoping to go viral.It's called UGC (User Generated Content), and it's quietly making regular, everyday people thousands of dollars a month from their phone. I've personally earned over $20K/month doing this, and I've watched my students build life-changing income in just a few months.✅ Want to learn exactly how it works? Free masterclass:https://ugcmasteryacademy.com/webinarsignup?funnel=Youtube&utm_source=youtube&utm_medium=organic&utm_campaign=sydney&utm_content=s10-best-online-opportunity-2026&utm_term=long-form

This Week In Startups is made possible by: Vanta https://www.vanta.com/twist Superhuman https://superhuman.com YSecurity https://YSecurity.io/TWIST Today's show: *Cybersecurity has long focused on cleaning up a system AFTER a breach but Ent founder Brandon Dixon says that's backwards. He just raised a $100M seed round to put an AI agent on everyone's company laptops that catches the risky clicks, leaked files, or rogue agents BEFORE they wreck havoc. PLUS Clawra creator David Im return swith his new project, Sume's Avatar, a multi-model orchestration layer that generates 60-second UGC videos from a single prompt… and gets it right on the first try, rather than falling back on trial and error. Guests: Brandon Dixon on LinkedIn: https://www.linkedin.com/in/brandonsdixon/ Ent: ****https://ent.ai/ David Im on X: https://x.com/davidim Sume: https://www.sume.com/ Relevant Links: WSJ: "Cyber Security Startup Ent Raises $100 Million in Seed Funding": https://www.wsj.com/pro/cybersecurity/cyber-startup-ent-raises-100-million-in-seed-funding-a3e9b6c6 Microsoft Security Copilot: https://www.microsoft.com/en-us/security/business/ai-machine-learning/microsoft-security-copilot Engadget: "Meta 'pausing' employee tracking program…": https://www.engadget.com/2199458/meta-is-pausing-employee-tracking-program-after-it-let-the-whole-company-see-sensitive-data/ Seedance 2.0: https://seedance2.ai/ Timestamps: 0:00 Intro: Why AI + cybersecurity is the hot combo right now 2:29 How INT stops breaches before they happen 4:56 AI is giving non-technical employees dangerous new powers 10:26 Vanta - Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. Get $1,000 off for a limited time at https://www.vanta.com/twist 13:54 Why on-device AI beats cloud-based security 20:08 Superhuman - Get AI that works where you work. Unlock your Superhuman potential at https://superhuman.com 25:18 INT's business model and go-to-market 30:26 YSecurity - The on-demand security team for startups. Need enterprise-grade security without hiring a $400k CISO? YSecurity gives you 40+ expert engineers, matched to exactly what you need, by the hour, with your first six hours completely free. Go to https://YSecurity.io/TWIST 34:18 David M. of Sumi Labs: one-shotting AI video 36:10 Live demo: Sumi's video orchestration API 40:05 Consistent faces, 60-second videos, and who's buying Subscribe to the TWiST500 newsletter: https://ticker.thisweekinstartups.com Check out the TWIST500: https://www.twist500.com Subscribe to This Week in Startups on Apple: https://rb.gy/v19fcp   Follow Lon: X: https://x.com/lons   Follow Alex: X: https://x.com/alex LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm   Follow Jason: X: https://twitter.com/Jason LinkedIn: https://www.linkedin.com/in/jasoncalacanis   Check out all our partner offers: https://partners.launch.co/   Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland   Check out Jason's suite of newsletters: https://substack.com/@calacanis   Follow TWiST: Twitter: https://twitter.com/TWiStartups YouTube: https://www.youtube.com/thisweekin Instagram: https://www.instagram.com/thisweekinstartups TikTok: https://www.tiktok.com/@thisweekinstartups Substack: https://twistartups.substack.com

Yasmina Elmerkaoui had one shot - use the house deposit to buy a home, or bet it all on a hair gel she'd spent two years formulating. She chose the hair gel. On launch night she packed orders until 5am, drove them to the post office herself, and woke up to find all 20,000 units - what she thought was a year's worth of stock - completely gone in 24 hours. Macao is now on track for eight figures in its third year, built on 90,000 Instagram followers, zero outside funding at launch, and a pre-launch call to her manufacturer that saved everything. In this interview, Yasmina breaks down the exact pre-launch move that meant stock was already in production when she sold out overnight, how she turned copycats into a celebration, and the investor email she kept deleting because she thought it was a scam. What you'll learn in this interview: Why she bet the house deposit on a hair gel - and the mentor conversation that pushed her over the line How nearly $10,000 in sampling and a $30,000 first run taught her what building a real product actually costs The pre-launch gut call - why she paid a deposit to start production before launch, and how it saved the business when everything sold out in 24 hours Why she started signing customer service emails under a male alias - and why it actually worked How she used UGC creators from day one to fill the feed with different faces, ethnicities, and hair types so the brand didn't rely on just her The Black Friday disaster that made a year's revenue in one week - then nearly broke her entire operation Why she kept deleting the investor email from Capital Influence because she thought it was a Facebook scam What finally convinced her to give up equity - and why it was about experience, not money The "create your own bundle" feature that raised average order value without a single extra product Why she celebrates copycats - and the mindset that keeps her focused on what's next instead of what's being copied If you're an early stage DTC founder, a content creator thinking about launching your own product, or trying to figure out how to turn a loyal audience into actual sales without burning the trust you've built, this conversation will fundamentally change how you think about community, launch strategy, and what it really takes to go from house deposit to eight figures. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH YASMINA ELMERKAOIU Instagram → https://www.instagram.com/mrs.yasmina/ LinkedIn → https://www.linkedin.com/in/yasmina-elmerkaoui-191b69262/ Website → https://merkaou.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

We're more than a week removed from the controversial decision to scrap new physical releases for PlayStation hardware beginning in early 2028, and even with a robust outpouring of rage from a portion of its hardcore audience, Sony doesn't seem like it's going to budge. This has come to surprise some people; yet, the longer Sony continues its silence on the topic, the more unlikely it'll be that anything will change. Will the Japanese megacorporation's wait-and-see approach pay off? Is there still time to turn the ship around? Are physical buyers vastly overestimating their power and positioning? There's much more to discuss surrounding the worst period of PR for the PlayStation brand since 2011. Other news this week includes furor over language in the European PSN's terms of service, drama surrounding Marvel Tokon's release on Steam, significant layoffs at Xbox that deeply affect PlayStation-aligned developers like id and Obsidian, and more. Then: Listener inquiries! Is it weird that Sony executives sold more than $10 million in stock after their infamous physical games announcement? What's going on with EA's insane monetization policies in College Football 27? Why couldn't Bluepoint spin-out from Sony like Microsoft is allowing some of its teams to do? Does Dustin have similarly arcane powers as Brad, just pointed in the opposite direction? Timestamps: Please keep in mind that our timestamps are approximate, and will often be slightly off due to dynamic ad placement. 0:00 - Intro22:12 - Yet another Sacred baby24:04 - The Blue Reaper32:32 - Enough of the Euroslander34:18 - Wet wipes are a game changer39:07 - Infamous 2 UGC servers shutting down42:05 - Christopher Barrett settled his lawsuit with Bungie and Sony55:04 - Sony won't reverse course on physical media1:06:22 - Sony starts repurposing its factories2:24:40 - European fans freak out about account deletion2:29:22 - Marvel Tokon on PC won't launch in 132 countries2:34:41 - Microsoft guts id Software3:10:33 - Obsidian returns to Fallout3:25:55 - Undead Labs spins-out from Xbox3:32:42 - IO Interactive reclaims its cancelled Xbox second party game3:34:45 - June 2026's top downloads on PSN3:35:50 - What We're Playing (GTA V, GTA SA, Mercenaries 2, PURE)3:51:27 - Microsoft is good while Sony is evil?3:56:26 - What's stopping Bluepoint from staying together?4:00:53 - Sony CEO sells 50% of his stock?4:06:45 - Crash Team Racing tips and tricks4:09:37 - EA Sports College Football 27 uproar4:17:39 - Bethesda's lay-off memorial Learn more about your ad choices. Visit podcastchoices.com/adchoices