This is Annex: A B2B Marketing Podcast

Stefanie Croley, Project Manager with Amplify – Annex Business Media's full-service content studio – sits down with Kyle Shay and Stacy Bradshaw to talk all things custom content marketing. Branded content is an impactful marketing play for motivated marketers who want to be a part of authentic conversations, showcase their brand values, and demonstrate leadership within their industry.

What exactly is a wallpaper ad? And how can high-impact display ads like wallpapers help B2B Marketers get the most from their digital campaigns? In this Bonus Series, Stacy & Kyle will cover one digital marketing product per episode, highlighting its benefits and uses cases. They kick things off with the wallpaper, a non-standard display ad known for its exclusivity and high CTR.

Hosts Kyle Shay and Stacy Bradshaw discuss how content marketing not only creates trust and build a relationship with your audience, it can also helo bolster your search engine optimization (SEO) efforts. A balance of both practical takeaways and high-level B2B marketing strategies, this is a must-listen episode.

In the first episode of Season 2, we chat with Northstar Travel Group's Roberta Muller. She walks us through the "Comeback Playbook" they built to advise B2B Marketing professionals on how and where to allocate their marketing dollars and resources during 2020 and beyond.

In a time of rapid change and uncertainty, knowing where to focus your marketing efforts can be challenging. Marketing expert Ryan Dohrn coaches us on how to not only survive an economic downturn, but how to thrive and come out better on the other side.

Hosts Kyle Shay and Stacy Bradshaw interview Tara Jacobs, Event Manager at Annex Business Media on strategic B2B event marketing practices. Find out how B2B Marketers are leveraging live conferences, tradeshows and roundtables to increase brand exposure, generate leads and position their companies at thought leaders.

Join Stacy Bradshaw and Kyle Shay of Annex Business Media as they interview Vesna Moore, Director of Audience Development & CASL Compliance Officer at Annex and discuss CASL, Canada’s Anti-Spam Legislation! CASL is the federal legislation dealing with spam and other electronic threats. If your company relies on email marketing to connect with clients and potential customers, this podcast is for you. Staying in CASL compliance not only mitigates your risk of incurring a penalty, but it’s a great opportunity to reevaluate the quality of your email list. And a quality list means higher engagement and conversion rates.

Find out how webinars can help you offer value, position your company as a thought leader, generate quality leads and further engage prospects already in your sales cycle. Kyle Shay, Directory of Digital Media and Stacy Bradshaw, Project Manager offer insights into how to make the most of your B2B Webinars.

Join Kyle Shay, Director of Digital Media and Stacy Bradshaw, Project Manager, as they discuss why email marketing is a powerful tool for any B2B business and outline key strategies for building effective email marketing campaigns.

Kyle Shay, Director of Digital Media and Stacy Bradshaw, Project Manager, are co-hosts of This is Annex: A Podcast about Marketing for B2B Marketers brought to you by B2B Marketers. Join them live as they talk, laugh, pontificate and teach you about best practices in B2B Marketing.