Podcasts about audience development

Join guest host Samantha Marinko of The Boulos Company on the Boulos Beat as she interviews Melissa Martens Yaverbaum, Executive Director of Portland Ballet. Melissa shares ways the arts have shaped her life in unexpected ways, given her experiences with different museums, libraries, and cultural organizations. In this episode, Melissa also underscores Portland Ballet's work to engage new communities, build partnerships, and to make ballet approachable to all in Maine. Additionally, Sam and Melissa discuss Portland Ballet's upcoming performances, including "New Works" and "Sleeping Beauty." 

We kicked off the program with four news stories and different guests on the stories we think you need to know about!New Additions to the Tanglewood 2025 Popular Artist Series Lineup! Our guest is Alex Speir, Director of Marketing and Audience Development at the Boston Symphony Orchestra.Blackstone Heritage Corridor's Trail Ambassadors to Guide Spring Hiking Series Through Region. Donna Williams - Blackstone Heritage Corridor Board Member joined Dan Rea.The Peaceful Parenting (R)evolution: Changing the World by Changing How We Parent. A look at parenting styles & how they've changed, with author Kiva Schuler – Founder of the Jai Institute for Parenting.Red Bull Heavy Metal Snowboarding Contest comes to Boston City Hall Plaza! Grace Warner – Red Bull Snowboarder checked in with Dan.Ask Alexa to play WBZ NewsRadio on #iHeartRadio and listen to NightSide with Dan Rea Weeknights From 8PM-12AM!

You're showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren't following. It's frustrating, right? You're not alone. But what if the real issue isn't your offer, your message or even your visibility strategy. There is a stage in your growth where you must shift out of “borrowing” other people's audiences and build your own to keep the sales flowing in.  In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people's platforms to cultivating your own community of engaged buyers. I've been having eye-opening conversations with applicants for my Authority Accelerator and noticing a common frustration—people are getting visibility, but they're not seeing the traction they expected.  The missing link? Nurturing the right audience after that first spark of interest. If you've ever felt like your visibility efforts aren't translating into real momentum, this episode is for you. We'll explore the best ways to build an audience that actually converts, whether through email, social media, or your own podcast. I'll also reveal my top strategies for leveraging partnerships, engaging authentically, and turning casual followers into devoted fans. By the end of this conversation, you'll see why the key to predictable income isn't just getting in front of more people—it's creating a movement that keeps them coming back. And if you're ready to get clear on where to focus your efforts, don't miss my Ripple Makers Readiness Quiz—your personalized roadmap to sustainable success. Key Takeaways:  04:25  How your visibility on other people's platforms is just one piece of a bigger puzzle.  06:52  Why relying solely on borrowed platforms limits your growth, and how building your own engaged audience becomes your secret weapon for sustainable revenue. 10:16 Three distinct audience types to create an unstoppable client-enrolling engine. 12:19 Ways to transform your social media from a megaphone into a relationship-building powerhouse that consistently attracts ideal clients. 15:33 The critical difference between borrowed platforms and owned audiences - and why your email list is your most valuable business asset. 17:30 How to leverage strategic partnerships to exponentially grow your reach while maintaining authenticity. 18:24 Tips on optimizing your content strategy and authority positioning in your marketplace. 21:27  What is moving the needle in social media right now to attract and engage the audience.  24:48  Beyond list-building: How to create an irresistible community experience that keeps your audience coming back for more. 26:14 How to move your audience into action, and what kinds of sales triggers you need in place to make that happen.   Resources Mentioned in This Episode:   Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people's audiences. Check out the details here

Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don't miss this session replay on today's episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall website traffic. In this session replay from B2BMX East in Alpharetta, GA., WIKA's Director of Marketing, Jessica Woodside, and EVGMedia's Director of Audience Development, Laura Lee, will uncover how to: Develop a winning SEO strategyFocus on optimizing content with low search rankingsIncrease the number of Google featured snippets via content editing and moreDevelop your own internal linking strategy to keep users on your site and engagedMeasure success with meaningful metrics.RELATED LINKS: Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15Follow us on LinkedIn and X.

Dan Misener is the co-founder of the podcast growth agency, Bumper. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content, where he worked with brands like Slack, Adobe, Charles Schwab, Ford, Dell Technologies, Morgan Stanley, Red Hat, and Atlassian. Before that, he spent a decade working in public radio at the Canadian Broadcasting Corporation, where he was involved in their earliest podcasting efforts. He also hosts and produces the independent live event and podcast series Grown Ups Read Things They Wrote As Kids. The series has won several industry awards and has been downloaded over 10,000,000 times. Dan is a big-time data nerd, and with podcast analytics being so challenging to understand, this was exactly the type of conversation I was hoping to have. Dan and his team at Bumper have built an internal tool called the Bumper Dashboard that doesn't emphasize downloads, but verified listeners and consumption time. Full transcript and show notes Dan's Website / LinkedIn / Instagram *** RECOMMENDED NEXT EPISODE → #115: Jason Sew Hoy of Supercast – How and why to create a premium podcast subscription *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Currently, if a podcaster wants to get the full picture of their show's growth, they need to look at multiple analytics reports: their hosting company, Apple Podcasts, Spotify, and now YouTube. Then they need to correlate how all this data is presented, since it can be very different, depending on IAB Certification, downloads, listens, and more. And that's just the podcaster - then you have media and ad buyer data, too.So how do we bring all this convoluted data together, and where do podcast analytics need to improve to give that fuller picture? Join your host Danny Brown and guest co-host Dan Misener as they dive in to podcasting's analytics problem.Our guest co-host this week:Dan Misener Dan Misener is co-founder of Bumper, a podcast growth agency. Prior to co-founding Bumper, Dan served as Director of Audience Development at Pacific Content. Prior to that, he spent a decade working in public radio at the Canadian Broadcasting Corporation (CBC), both on-air and behind-the-scenes. He was involved in the CBC's earliest podcasting efforts, and served as producer on many national and local news and current affairs programs. Dan has taught podcasting and audio storytelling at the Dalla Lana School of Public Health and Munk School of Global Affairs and Public Policy at the University of Toronto, the RTA School of Media at Toronto Metropolitan University, and through the Podcast Career Accelerator program at the Hot Docs Podcast Festival. Dan is host and producer of the independent live event and podcast series Grownups Read Things They Wrote as Kids, which has won several industry awards and been downloaded more than 10 million times. Dan's Website Links to interesting things from this episodeTrueFans | Podcasting That PaysOP3: The Open Podcast Prefix ProjectMobile Game Ads Are Boosting Podcast Follower Counts - BloombergPodcast Standards Project | Advocating for open podcastingThe State of Podcast Agencies 2024Does Podcasting Still Need the IAB? - In & Around PodcastingIs the CPM Model in Podcasting Really Unsustainable? - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via

We are very pleased to share with you a special Bonus Episode for Season 5 with the talented Charlotte Tindle, Talent Acquisition queen. Charlotte is most known her role as part of the Talent Acquisition team at Sony Music! In her role Charlotte is blessed with the opportunity to able to shape the music industry by recruiting new creative professionals into all areas of a major label from Audience Development to Finance. Charlotte has a wealth of experience within music and speaks through her career journey from her time at BIMM University studying Music Production and freelancing in location and studio recordings after graduating.Charlotte began working in recruitment for various industries whilst perusing her love of music through an internship in the promotions team at Hospital Records and later landing her role at Sony Music. Proving that non-music experience counts as well! As a member of Talent Acquisition team, Charlotte has a tonne of advice to share with those beginning their career in the music business. She has also founded social platform Major Mentor to spread valuable knowledge and answer many FAQ's.For any listeners interested in the Sony Music Internships, that will soon be accepting applications, this episode is full of gems!We really hope that you enjoy listening, don't forget to like, comment and share with a friend.Links:Major Mentor Instagram: @themajormentorMajor Mentor TikTok: @majormentor Hosted on Acast. See acast.com/privacy for more information.

Hello to you listening in Bedford, New York!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Wednesdays on Whidbey and your host, Diane Wyzga.Have I got something special just for you! It's the brainchild of my long-time friend and colleague, Donna Cravotta CEO of Cravotta Media Group: => BeVisible Club.Problem:✓ Are you confused about how to creatively use AI to advance your professional visibility?✓ Have your marketing strategies stopped working for you?✓ Do you want to enhance your visibility in your business but are unsure what to do and how?✓ Is your valuable content gathering digital dust so it's invisible?Solution: For a very limited time (24 hours!) you can activate this offer to get in on the ground floor of the BeVisibleClub.  What do you get?✓ Strategies to take you to the future✓ Storytelling Skills✓ Audience Development✓ PR/Media Masterclass✓ AI Tools✓ 155-page Coursework Workbook Roadmap✓ Braintrust to support your individual visibility plan✓ Like-minded community of professionals✓ Meetings online twice monthly✓ and, there's more!When: The Community kicks off on Thursday 11th July 2024 at 2PM EDTLearn more:https://bevisible.clubhttps://cravottamediagroup.com/be-visible-club/TIME-LIMITED CTA: Anyone who joins by Thursday 11th July 2024 at noon EDT will be locked in for renewals at $1500 per year. Payment plans are also available. This offer will NOT be repeated. Jump on it right now!ResourcesDonna Cravotta, CEO and Founder, Cravotta Media GroupBio:Donna Cravotta is the CEO and Founder of Cravotta Media Group and the creator of BeVisible.club mastermind, and The Real 50 over 50: The Wisdom Revolution, a visibility project featuring 100+ women over the age of 50 who are quietly, or not so quietly, making a difference.After years of creating marketing strategies and building customized online platforms, Donna saw a recurring theme. Clients had gaps in their own stories. They left out parts of the journey that got them to where they are today. This gap created a disconnect in their work and in their marketing.So she flipped her own story, spent more than a year evaluating 40 years of working experience, listened to and learned what small businesses need, and redesigned her business. Now, her focus is on guiding clients as they pull together all of the parts of their stories and mix tried-and-true strategies with new technology to be visible and connect with their perfect audiences.Get in touch with Donna:Website: https://cravottamediagroup.comE-mail: donna@cravottamediagroup.comYou're always invited: “Come for the stories - stay for the magic!” Speaking of magic, would you subscribe and spread the word with a generous 5-star review and comment - it helps us all - and join us next time!Meanwhile, stop by my Quarter Moon Story Arts website to:✓ Check out Services I Offer,✓ Arrange your no-sales, Complimentary Coaching Consult,✓ Stay current with Diane on as “Wyzga on Words” on Substack and on LinkedInStories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicAll content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved. 

About the Episode:Stephanie is the Podcast Marketing and Audience Development Specialist for Impact Theory — a podcast hosted by Tom Bilyue that currently has 4.2 million subscribers on YouTube — and the Marketing Advisor for Great Pods. Before working on Impact Theory she was the: Marketing Director for Innovations 4 Health, President and Founder of a social media marketing agency called Dimont Media, and VP of Marketing and Audience Development for the podcast network CurtCo Media.In this episode, Stephanie Arakelian shares her insights on podcast marketing and audience development, drawing from her experience of over 5 years in the podcast industry. From effective content repurposing to creating a podcast that converts, Stephanie breaks down key strategies for achieving success in the evolving podcast landscape.Today, we'll cover:- The contrast between YouTube and audio podcasts and how to cater to each audience- The importance of community building and focusing on one platform at a time- How to effectively repurpose old content using AI for business growth- The importance of understanding your "why" when creating contentWhat You'll Learn1. Content Creation and Goal Setting2 Podcast Platform Specialization3. Podcast Content Repurposing4. Building a Podcast Community5. Podcast Monetization6. Audience Understanding and Content Analysis7. Podcast Advertising and Listener Experience8. Podcast Production Process9. Podcast Industry Growth and Challenges10. Funnel Strategy for Audience EngagementTimestamps01:31 Podcast marketing for startup and established networks02:53 What Impact Theory is all about04:11 The importance of treating YouTube audience separately from audio audience07:33 How podcasts grew, analyzing podcast data, how to make a podcast stand out10:56 Podcast analytics, how and what to measure, adjusting strategy based on data13:18 Turning podcast listeners into fans, fans into evangelists16:29 Strategies for placing ads on podcasts19:45 Impact Theory's podcast workflow, from guest selection to publishing23:27 Repurposing podcast content — replays, mashups, special clips27:11 Impact Theory University as a hub of growth mindset29:20 Content strategy for Impact Theory podcast and university31:14 Stephanie's growth tips for emerging podcast creatorsUnderstanding Different Podcast Audiences: "And then what was really interesting when we dove into the podcast side of it is breaking out their YouTube audience versus their audio audience, because they are separate. And that's one of the things that I'm trying to implement into the industry, is to show people, as podcasts are moving into the YouTube space, that you have to treat them separately because your audiences are not going to be the same. YouTube is still the number one most-played listening platform for podcasts, but it's a completely separate audience." — Stephanie Arakelian [00:04:10 - 00:04:37]Maximizing Listener Retention: "So anything over about an hour and a half, hour 45. We will split into two episodes to make that a better listening experience so that people feel like they're getting, you know, a decent amount in the chung, enough information in there, and then when they come back, they get another part of the conversation, and that's good for listener retention, listen rates, ad sales, everything. And so we've seen a huge spike in our downloads because of that." — Stephanie Arakelian [00:17:59 → 00:18:23]Why New Podcasters Should Rethink YouTube: "I think that confusing content creators right now, if you do, are not already familiar with YouTube, and this is an unpopular opinion, I say that new creators should not try and push their podcast on YouTube unless you have no expectations for it, because it's a whole other ballgame, right?" — Stephanie Arakelian [00:32:16 → 00:33:25]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicStephanie Arakelian - Podcast Marketing & Audience Development at Impact Theory

“Sticking to your brand identity, sticking to that brand message is your secret sauce. It's the only thing that's gonna drive loyalty” Pujah Shah from Architectural Digest has one of the most exciting jobs in social media. As Global Director for Audience Development, it's her role to help showcase the world's most beautiful designs for people to admire and be inspired by, all whilst building their online presence and profile. Architectural Digest released their first publication in 1920, so naturally conversation centred around preserving the brand legacy and signature but in today's fast paced way of life. Listen to learn more about recognising how different geographic audiences have different appetites for content, tricks to showcasing beautiful spaces on small phone screens and listen to Pujah talk about measuring engagement for success.

Have you ever tried to make academic topics not just informative but entertaining? In our latest episode, Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public Health, reveals how a dash of humor can transform even the driest subjects into engaging content. Nick talks about his team's creative process in their “writing room” and how they turn essential health messages into engaging, share-worthy posts!Guest Name: Nick Moran, Director of Audience Development at Johns Hopkins Bloomberg School of Public HealthGuest Social: LinkedInGuest Bio: Nick Moran leads digital marketing and audience development at the Johns Hopkins Bloomberg School of Public Health. His team manages social media, search, digital advertising for enrollment marketing, and also produces the social media content you see on their Instagram @JohnsHopkinsSPH. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Some of our favorites include Higher Ed Pulse and Confessions of a Higher Ed CMO.Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Connect with Us at the Engage Summit:Exciting news — Jenny will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we'd love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can't wait to see you there!

"Nobody knows Video Toaster—so I love it when someone does!" - Jenny StivenDive into a whirlwind of digital nostalgia and futuristic strategies with Jenny Stiven in this episode of "The Content Amplification Podcast." From her early days wrestling with the Video Toaster to mastering the art of fandom engagement at Fox, Jenny shares her journey through the evolving landscapes of television and digital marketing. This episode is a treasure trove of insights for anyone looking to decode the secrets of audience loyalty and digital innovation. Whether you're a sci-fi geek or a marketing guru, tune in as we explore how passion, curiosity, and a touch of geekiness can transform the digital marketing playbook. Join us for a witty and insightful discussion that connects the dots between past gadgets and future strategies, proving that understanding your fans is not just good marketing—it's a superpower.https://linkedin.com/in/jennystiven on LinkedIn | @jsstiven on X, IG & Threads | @geekwithgreyhair on TikTok

This is part 3 of our new Sound Judgment quick-hit series on six storytelling strategies for hooking your audience and keeping them with you. Today, we're talking about scenes. They're obviously a staple in longform narrative storytelling, like true crime and documentaries. Don't ignore them, though, for interview shows; you just have to interview well to elicit good, sensory anecdotes from your guests. Between the lines, you'll hear how useful they are on the page and the stage as well. As a reminder, all six strategies come from today's best audio storytellers. But these are storytelling strategies that don't care what media is yours, so stick around, writers, public speakers, screenwriters and video producers — and of course, podcasters.  With examples featuring Rich Roll, author Charles Duhigg, and Crime Show's Emma Courtland. Apply the six storytelling strategies for creating unforgettable content to your own work!  Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshopThursday, March 14, 2024By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform.Did you miss Part 1 on Sound Vision? Listen here. Be sure to follow Sound Judgment so you don't miss the next bite-sized episodes on: Part 3: ScenesPart 4: SurprisePart 5: SuspensePart 6: SpecificsAll of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. You won't miss a thing if you sign up for my Sound Judgment newsletter, which includes the popular hands-on segment "Try This in Your Studio," kudos to creators who are lifting up the art and business of audio storytelling, news about the show, and useful resources. "Six S" Storytelling ResourcesShows and storytellers mentioned in this series: Bone ValleyCohosts: Gilbert King and Kelsey DeckerMarketplaceJohn Barth, Creative Media LLCThe 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment Reporter: Lauren ChooljianStory Editor: Alison MacadamNew Hampshire Public RadioDaily Creative Host: Todd HenryProducer: Joshua GottFamous & GravyCohosts: Amit Kapoor & Michael OsborneThe Rich Roll PodcastHost: Rich RollGuest: Charles DuhiggBook: Supercommunicators by Charles DuhiggCrime Show"Paging Dr. Barnes"Host & Executive Producer: Emma CourtlandKatie ColaneriSenior Podcast EditorNew Hampshire Public RadioKelly Corrigan WondersTell Me More with Kelly Corrigan"Bryan Stevenson""Samantha Power" Host: Kelly CorriganThis American Life"A Funny Thing Happened on the Way to the Quorum"Reporter: Sarah GibsonChameleon: Wild BoysHost: Sam MullinsFull Sound Judgment episodes featuring these storytellersBone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)The Host Defines the Brand with John BarthHow to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)Cinematic Storytelling with Crime Show's Emma CourtlandHow to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan WondersHow to Make Listeners Breathless for More with Wild Boys' Sam Mullins   Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com. Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. Connect:Facebook | LinkedIn | Instagram✉️ Email Elaine at allies@podcastallies.com

This is Part 1: Sound Vision. Be sure to follow the show so you don't miss the next bite-sized episodes on: Part 2: StructurePart 3: ScenesPart 4: SurprisePart 5: SuspensePart 6: SpecificsAll of these segments — each around 10 minutes or less — will come together soon for a full episode on How to Hook Your Audience and Keep Them Coming Back. Apply these six storytelling strategies for creating unforgettable content to your own work!  Sign up for our interactive, virtual Hook Your Audience & Keep Them Coming Back workshopThursday, March 14, 2024By developing skills from story structure to scene-making, suspense to specifics, you'll learn to create or improve the show, story, article or speech that expresses what you want to express, captivates the people you want to reach, and achieves quality and depth you can be proud of. You'll move from likes and follows to building trusted, engaged relationships with your audience. These practices work separately and together to ratchet up both the substance and the "wow factor" of your content, no matter the platform."Six S" Storytelling ResourcesShows and storytellers mentioned in this series: Bone ValleyCohosts: Gilbert King and Kelsey DeckerMarketplaceJohn Barth, Creative Media LLCThe 13th Step, an award-winning documentary series on sexual misconduct in the addiction treatment Reporter: Lauren ChooljianStory Editor: Alison MacadamNew Hampshire Public RadioDaily Creative Host: Todd HenryProducer: Joshua GottFamous & GravyCohosts: Amit Kapoor & Michael OsborneThe Rich Roll PodcastHost: Rich RollGuest: Charles DuhiggBook: Supercommunicators by Charles DuhiggCrime Show"Paging Dr. Barnes"Host & Executive Producer: Emma CourtlandKatie ColaneriSenior Podcast EditorNew Hampshire Public RadioKelly Corrigan WondersTell Me More with Kelly Corrigan"Bryan Stevenson""Samantha Power" Host: Kelly CorriganThis American Life"A Funny Thing Happened on the Way to the Quorum"Reporter: Sarah GibsonChameleon: Wild BoysHost: Sam MullinsFull Sound Judgment episodes featuring these storytellersBone Valley: How to Make a True Crime Podcast That Makes a Difference (Gilbert King, Kelsey Decker)The Host Defines the Brand with John BarthHow to Make Serious Topics Fun with the Hosts of Famous & Gravy (Amit Kapoor, Michael Osborne)Cinematic Storytelling with Crime Show's Emma CourtlandHow to Pitch an Audio Documentary and the Unusual Origin of a This American Life Story (Katie Colaneri)The Art of True Curiosity with Kelly Corrigan of Kelly Corrigan WondersHow to Make Listeners Breathless for More with Wild Boys' Sam Mullins     Improve your storytelling Check out our popular workshops on interviewing, story editing, story structure, longform narrative, audience engagement, scriptwriting and more. Hire Elaine to speak at your conference or company. Subjects include: Communicating for Leaders; Communicating about Change; Mastering the Art of the Interview; Storytelling Skills; How to Build Relationships through Storytelling, and more. Discover our strategic communication services and coaching for thought leaders using storytelling tools to make the world a better place. Serving writers, podcasters, public speakers, and others in journalism & public media, climate change, health care, policy, and higher education. Visit us at www.podcastallies.com. Subscribe to Sound Judgment, the Newsletter, our twice-monthly newsletter about creative choices in audio storytelling. Connect:Facebook | LinkedIn | Instagram✉️ Email Elaine at allies@podcastallies.com

Let's discuss the Business Process Management (BPM) lessons we can all learn from Dalton in the 1984 cult classic movie Road House. Patrick Swayze plays Dalton, the newly hired head bouncer (called a Cooler) at a rowdy club that needs a turnaround. Believe it or not, he brings a lot of excellent management and leadership skills with him. I'm going to break them all down for you today. The business development tools he utilized were: Research, Clear Communication, Structure, Workplace Culture, Audience Development, Rules/Processes/Systems, Setting Expectations, Support Systems and Brand Development. Let's explore the elements of Business Process Management learned from the greatest bar bouncer the world has ever known in the film Road House and how you can apply these skills, insights and practices to your business. It's Saturday, I'm in the office, this is the Saturday Morning Hustle. Listen to this podcast while your competition is still sleeping. ⁠⁠⁠⁠⁠http://bit.ly/ListenToSMH⁠ or ⁠https://saturdaymorninghustle.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/satmorninghustle/message

Co-President and Chief Programming Officer of SXSW, Hugh Forrest, joins us to talk about the magnitude of the event and the future of human creativity. Dréa Hudson, Manager of Audience Development here at HubSpot Media, leads the conversation. Plus: Netflix books Tyson vs Paul and Applebee's isn't doing too hot. Join our hosts Jon Weigell and Dréa Hudson, as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thdspod  Instagram: https://www.instagram.com/thdspod/  Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

This Valentine's Day we're examining the relationship between brands and consumers. From KITH's Valentine's Day campaign to how your brand can find and engage target audiences, we're joined by Manager of Audience Development here at HubSpot Media, Dréa Hudson, who will discuss all of it. Plus: The EU backs up from iMessage and Paramount lays off 800 employees. Join our hosts Jon Weigell and Dréa Hudson, as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thdspod  Instagram: https://www.instagram.com/thdspod/  Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues). “The Hustle Daily Show” is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

As part of a special four-part podcast series, supported by the Google News Initiative, we've been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they've evolved company culture and practice, and what tools and trends they're working with to prepare for the next decade. What metrics should local news publishers be focusing on, and what new tech is out there to support growing businesses? Our fourth and final episode explores the tools, tech and trends – including AI – which organisations are using or looking to use in the future. Experts featured in this episode: Jayne Savva, Group Features Editor (news), DC Thomson Emily Hewett, Head of Audience Development, DC Thomson Cheryl Livingstone, Special Projects Editor, DC Thomson Doug Smith – Lead architect, Table Stakes Pierre France, Co-Founder, Rue89 Strasbourg David Floyd, Managing Director, Social Spider Jonathan Heawood, Executive Director, Public Interest News Foundation Benedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google Prof. Dr. Wiebke Möhring, Professor of Journalism, TU Dortmund Institute for Journalism This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com

Uncover the unexpected secret to skyrocketing your podcast's visibility and audience expansion. You wouldn't expect a podcast marketing expert's advice to be tied to middle school memories and the power of personal connections. But what if I told you that forming genuine partnerships with major podcast platforms and using their preferred communication methods could be the game-changer for your podcast growth? Imagine the impact of understanding the platform partner's app priorities and utilizing social media in a way that goes beyond conventional strategies. It's all about creating a strong foundation through personal connections and innovative cross-promotion techniques. And that's just the tip of the iceberg. Get ready to discover the strategies that will take your podcast from under the radar to the spotlight. Stay tuned for the surprising key to unlocking your podcast's full potential. "Another thing to find a balance with is call to actions in the content. So I've had hosts who are hesitant to ask for things like ratings and reviews, but I try and help them understand that these things are important. And then we find where in the podcast content that that fits best. So finding that balance between the content and the promotion side." - Catrin Skaperdas In this episode, you'll learn how Catrin Skaperdas has succeeded in growing her client's podcasts and podcast networks and apply the following to your podcast: Maximize Podcast Visibility and Audience Growth Form Strategic Alliances with Podcast Platforms Share Information Effectively for Optimal Results Achieve a Harmonious Content-Promotion Balance Expand Network and Forge Partnerships for Podcast Expansion Today's special guest is Catrin Skaperdas.  Catrin Skaperdas continues our conversation and shares her journey of managing partnerships with major podcast platforms, emphasizing the importance of building strong relationships. She believes in forming genuine connections, getting to know the individuals behind the job, and maintaining detailed notes to ensure a personalized approach. Catrin's advice revolves around understanding the platform's preferred methods of communication and app priorities, ultimately tailoring the podcast's promotional activities to align with the platform's objectives. Furthermore, she emphasizes the significance of social media presence, recommending a focused approach on one platform rather than spreading too thin. Catrin's marketing techniques, such as cross-promotion campaigns and attending industry events, have been instrumental in expanding podcast networks. Catrin's insights on balancing content creation and promotional activities, alongside her innovative marketing techniques such as cross-promotion campaigns and networking at industry events, offer aspiring podcasters valuable strategies for expanding their podcast networks.  The key moments in this episode are: 00:02:08 - Building Relationships with Podcast Platforms 00:06:36 - Balancing Content Creation and Promotion 00:09:23 - Effective Social Media Strategies 00:11:41 - Innovative Marketing Techniques for Podcast Networks 00:14:02 - Leveraging Networking for Podcast Growth 00:14:44 - Partnering for Network Growth 00:15:09 - Impact of Collaborations   Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Apply to have YOUR podcast featured on Podbean: https://docs.google.com/forms/d/e/1FAIpQLSfJiplftK2xNuSGlDygMaASW_J_E-dC7Sc7xuOeB63vQE3xig/viewform?pli=1    Other episodes you'll enjoy: The First Part of our Conversation with Catrin on Podcast Growth Tips Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration    Get in Touch with Catrin: TikTik: https://www.tiktok.com/@catrinskaperdas Instagram: https://www.instagram.com/catrinskaperdas  LinkedIn: https://www.linkedin.com/in/catrinskaperdas/   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

As part of a special four-part podcast series, supported by the Google News Initiative, we've been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they've evolved company culture and practice, and what tools and trends they're working with to prepare for the next decade. To build a sustainable – and successful – publishing business requires staff to be on board with changes, as well as a collaborative environment with good communication. For local news organisations, external relationships with audiences also need work. In this third episode, we speak to some local news organisations about getting company culture to the best possible place. Experts featured in this episode: Doug Smith – Lead architect, Table Stakes Cheryl Livingstone, Special Projects Editor, DC Thomson Emily Hewett, Head of Audience Development, DC Thomson Craig Walker, Editor, Press and Journal and Evening Express, DC Thomson David Floyd, Managing Director, Social Spider Jayne Savva, Group Features Editor (news), DC Thomson Nicola Negrin, Editor in Chief, Il Giornale Di Vicenza, Gruppo Editoriale Athesis Pierre France, Co-Founder, Rue89 Strasbourg Jonathan Heawood, Executive Director, Public Interest News Foundation Prof. Dr. Wiebke Möhring, Professor of Journalism, TU Dortmund Institute for Journalism Benedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com

As part of a special four-part podcast series, supported by the Google News Initiative, we've been talking to publishers and experts across Europe who are working to find resilient business models. We spoke to them about the state of the local news market in their regions, how they've evolved company culture and practice, and what tools and trends they're working with to prepare for the next decade. In part two, we explore the challenges and opportunities that local news organisations are facing with finding sustainable revenue streams, as well as looking at some specific case studies of publications across Europe to find out what mix they're using. Experts featured in this episode: Prof. Dr. Wiebke Möhring, Professor of Journalism, TU Dortmund Institute for Journalism Nicola Negrin, Editor in Chief, Il Giornale Di Vicenza, Gruppo Editoriale Athesis Benedicte Autret, Head of News Partnerships, UK/IE/Northern Europe, Google Jonathan Heawood, Executive Director, Public Interest News Foundation David Floyd, Managing Director, Social Spider Pierre France, Co-Founder, Rue89 Strasbourg Craig Walker, Editor, Press and Journal and Evening Express, DC Thomson Jayne Savva, Group Features Editor (news), DC Thomson Doug Smith – Lead architect, Table Stakes Emily Hewett, Head of Audience Development, DC Thomson This series is supported by the Google News Initiative. They work with publishers and journalists to fight misinformation, share resources, and build a diverse and innovative local news system. Find out more about their programmes, tools and resources at newsinitiative.withgoogle.com

Das Deutschlandradio hat sich von X verabschiedet. Wir sprechen heute mit Charlotte Voß aus dessen Audience Development über den langen Weg dorthin.  Aber auch darüber, wie X überall auf der Welt gerade das Wasser bis zum Hals steht. Apropos bis zum Hals: Über die neuen Regeln von Twitch müssen wir auch reden. ➡️ Haken dran unterstützen – oder mit der Haki-Community ins Gespräch kommen könnt ihr hier: http://www.hakendran.org⁠

Episode brought to you by More StaffingSam Lessin is a seasoned entrepreneur and venture capitalist who is currently GP at Slow Ventures, a venture fund that boasts five funds and nearly a billion dollars of capital. Previously, he served as the VP of Product Management at Facebook. As a contrarian investor, he's been an early supporter of multiple high-profile startups, from household consumer brands like Allbirds, Casper, Birchbox, Barkbox, to fintech/blockchain bets like Robinhood, Solana, and popular SaaS companies like Airtable, Front, and Slack to name a few.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC pod we cover:1. Sam's Views on Platform Dependence2. Investment Philosophy and Strategies3. Entrepreneurial Realism in Pitching Businesses4. The Potential of the Franchise Model5. Constellation Software Angle in Business6. Reach and Engagement7. Investing in Niche Creator Markets8. Creator Business Investment Approaches9. Understanding Unique Communities10. Good Business Opportunities11. The Role of Audience and Community in Startup Success12. The Impact of AI on the Creator Sphere13. National Security and Business Concerns14. Sam Lessin's Background and Contributions15. The Evolution of Distribution Strategies and Creator Monetization16. Social Media Evolution and Attention ShiftingTimestamps00:00 Facebook, my college acquaintance, became revolutionary network.05:30 Decade of product development in online identity.09:04 Meta monetizes attention, success in brand deals.12:29 Social media evolved from entertainment to connection.17:06 Investing in creators with strong financial potential.18:41 Investing in diverse, niche expertise for impact.23:20 Starting things requires passion and trustworthiness.24:15 Consider audience building over operator expertise long-term.27:49 AI enhances entertainment, not human influence efficiency.32:33 Email remains crucial, platform choice is subjective.34:33 Invest in contrary, undervalued market ideas.38:43 AI companies are trendy, but often misleading.43:09 Venture capital experience leads to success.44:28 Studio models stack cash flows, creating constellations.Shownotes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here  and our brand directory hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Sam Lessin - Partner at Slow VenturesRamon Berrios - Co-Founder of CastmagicBlaine Bolus - Co-Founder of Castmagic

Join adrienne as she dives deep with Suhaly Bautista-Carolina. They discuss rooted energy, looking back, bruja-ness, plant magic, the Tao Te Ching, the snake skin of the way, childhood memories as stepping stones to where we are, growing up between two city parks, Mamá Tingó, being another beginning, burrowing under ground and using your unique skills and finally, figuring it out before it's too late. Suhaly (she/they/we/us) is an Afro Dominican herbalist, artist, cultural worker, and community organizer whose work lives intentionally at the intersection of plant power and people power. Before joining the American LGBTQ+ Museum as Director of Public Programs and Partnerships in 2023, Bautista-Carolina served as Senior Managing Educator of Audience Development and Engagement at the Metropolitan Museum of Art, where she led MetFest! and the Civic Practice Partnership Artist in Residence program. Bautista-Carolina is a 2021 Women in Power Fellow, an executive board member of ArtTable and Weeksville Heritage Center, and has worked in various capacities with organizations including the Caribbean Cultural Center African Diaspora Institute (CCCADI), Brooklyn Museum, the Laundromat Project, and Creative Time. Through her practice, Moon Mother Apothecary, Bautista-Carolina centers care, collective wisdom, and ancestral legacy, while creating spaces of agency to facilitate healing. She is based in her native home of New York City, (Lenapehoking) where she lives with her wife and their baby girl, Luna.  --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUPPORT OUR SHOW! - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/Endoftheworldshow --- ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TRANSCRIPT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Music by Tunde Olaniran, Mother Cyborg and The Bengsons --- HTS ESSENTIALS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUPPORT Our Show on Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/Endoftheworldshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PEEP us on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/endoftheworldpc/⁠⁠⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/how-to-survive-the-end-of-the-world/message

In this episode, we're talking about the top scams you're likely to see in retirement and how you can avoid them. Did you know that more than $28 BILLION—that's a billion with a B—is stolen from those aged 60 and older each year? So, how do you avoid becoming a depressing statistic if you're in retirement or approaching retirement? Today, we will talk to an expert on banking for retirees. He's seen it all, and he's ready to talk to us about what you're likely to see—and how to avoid falling victim. Host Stacy Johnson is joined by financial journalist Miranda Marquit. Listening in and sometimes contributing is producer Aaron Freeman. Our special guest is Tony Brancato, the Head of Product at Charlie, a company that focuses on 62+ banking. Before we start, remember this isn't financial advice. So make sure to do your research and consult your own experts before acting on anything you learn here. Additionally, we need to acknowledge our advertising relationship with Charlie. Even though they are one of our partners, it doesn't affect our opinions. You can listen to the podcast wherever you get your podcasts: Listen on Apple Podcasts Listen on Google Podcasts Listen on Spotify Scam and fraud can be anywhere — what you need to know Scams are plentiful and fraudsters are becoming more sophisticated. It's important to be vigilant. Our guest talks about some of the most common scams and what you need to know about avoiding them. Plus, he'll share some tools available for those over the age of 62 with the help of the banking product Charlie. In the meantime, check out our resources and further information about scams and frauds: FOMO, Fraud, and Financial Ruin: Lessons From the Crypto Craze Avoid These 14 Holiday Scams and Frauds How to Tell If Fraudsters Have Opened Bank Accounts in Your Name 7 Ways to Protect Your Retirement From Investment Fraud Don't Fall for These 5 Types of Costly Small-Business Scams Free Program Uses AI to Spot Scams Before They Trap You How to Avoid Mail Delivery Phishing Scams 7 Text Message Scams to Avoid and Report Immediately 8 Job Scams and 10 Signs to Watch For Money tips, tricks and resources for financial freedom If you want non-scammy help with various aspects of your finances, we've got you covered. Check out our website for money tips and resources: How to Raise Your Credit Score Without Getting Ripped Off Debt Consolidation vs. Debt Settlement: 5 Things You Need To Know 7 Ways to Get Your FICO Credit Score for Free How to Save on Shopping Using Credit Card Perks How I Slashed $25,000 in Credit Card Debt to Zero 5 Tips to Deal With Debt When Interest Rates Are Rising Good vs. Bad Debt: A Quick Guide to Borrowing Wisely for Financial Success The Right Advisor Can Double Your Retirement Savings: 4 Tips to Find One 5 Tips to Reduce Your Retirement Savings Anxiety 5 Fast Ways to Turbocharge Your Retirement Savings 9 Safe and Smart Investments for Retirees Your Guide to Alternative Investments The Investing Combo Linked to a Better Retirement Lifestyle Meet this week's guest, Tony Brancato Tony Brancato is the Head of Product at Charlie, the new standard for 62+ banking. Tony has developed digital products in the healthcare, media, and fintech industries for over 20 years. He held product leadership positions at several media companies, including Patch.com, Time Inc., and most recently, served as VP Product and Audience Development at The New York Times. Tony also served in a senior product role at Amazon, as General Manager, Advertising at IMDB.com, Chief Product Officer at Renew Health, and Executive Vice President, Platform at Olive, the automation and intelligence company working to bridge the divide in healthcare. Tony is the founder of The Influence Project, a data-driven cultural preservation initiative, and a lecturer at UCLA. He is a graduate of Brown University. Website Facebook Don't listen to podcasts? A podcast is basically a radio show you can listen to anywhere and anytime, either by downloading it to your smartphone or by listening online. They're awesome for learning stuff and being entertained when you're in the car, doing chores, jogging or riding your bicycle. You can listen to our latest podcasts here or download them to your phone from any number of places, including Apple, Spotify, RadioPublic and RSS. If you haven't listened to our podcast yet, give it a try, then subscribe. You'll be glad you did! About the hosts Stacy Johnson founded Money Talks News in 1991. He's a CPA, and he has also earned licenses in stocks, commodities, options principal, mutual funds, life insurance, securities supervisor and real estate. Miranda Marquit, MBA, is a financial expert, writer and speaker. She's been covering personal finance and investing topics for almost 20 years. When not writing and podcasting, she enjoys travel, reading and the outdoors.Become a member: https://www.moneytalksnews.com/members/See omnystudio.com/listener for privacy information.

Kazi Society and the Saint Louis Art Museum present That's Art, a podcast discussing hip hop's influence on contemporary art and society and how hip-hop culture has become a mainstream phenomenon. Hosted by music industry veteran Boogie D with special guest Andrea Purnell, Manager of Audience Development for the Saint Louis Art Museum and co-curator of The Culture --- Send in a voice message: https://podcasters.spotify.com/pod/show/thats-art/message

Today's episode is a replay of our live event, Amplify Your Audience: Navigating Discoverability as an Indie Podcaster with Lynz Floren of Growth Network Podcasts as part of Podbean's Summer of Discoverability Live Event Series!  "Optimizing podcast metadata, including clear and descriptive show notes, is crucial for improving search rankings and helping people find your podcast." - Lynn Floren In this episode of Podcasting Smarter, Lynz Floren shares creative strategies for improving discoverability and attracting listeners to your podcast. Lynz is at the helm at Growth Network Podcasts and his grasp of unique strategies and a refined methodological approach have been instrumental in redrawing the discoverability landscape for independent podcasters. Over the years, he has amassed invaluable experience that aids him in comprehending and dealing with the biggest bottlenecks that usually halt the growth trajectory of podcasts. In this episode, you will be able to: Peel back the layers of strategies crafted for boosting your podcast's discoverability. Comprehend why maintaining a dependable rhythm of high-quality content is key to audience retention. Learn to strategically tweak your podcast metadata for enhancing discoverability. Wield the power of social media for an impressive increase in your podcast exposure. Incorporate creative methods to excel in audience engagement while enhancing discoverability. Watch the video replay of this live event:  Amplify Your Audience: Navigating Discoverability as an Independent Podcaster Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch all of our video events on Podbean's YouTube channel.    Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation How to Create a Top Branded Podcast with Chris O'Keeffe from JAR Audio   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Connect with Lynz and Growth Network Podcasts on socials: LinkedIn: https://www.linkedin.com/company/growthnetworkpodcasts/  https://www.linkedin.com/in/lynzfloren/  Instagram: https://www.instagram.com/gnpshows  Twitter: https://twitter.com/GNPshows  TikTok: https://www.tiktok.com/@growthnetworkpodcasts  Website: https://growthnetworkpodcasts.com/      Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

https://paypal.me/Truelifepodcast?country.x=US&locale.x=en_USFounder, CEO Hermetica Healthhttps://hermeticahealth.me/Specialties: Marketing Research, Conceptualization, Integrated Cross Branding, Audience Development & Research https://paypal.me/Truelifepodcast?country.x=US&locale.x=en_US

Today's episode is a replay of our live event, Branded Podcasting: Amplifying Your Brand's Voice with Lower Street featuring Harry Morton and Shannon Martin as part of Podbean's Summer of Discoverability Live Event Series!  "Most of the listenership growth is going to come through word of mouth... So we want to make a show that is worthy of being shared, that is recommendable... That means making a great show and making it easily recommendable." - Harry Morton Please join us in welcoming Lower Street Studios: Harry Morton and Shannon Martin. With a keen understanding of the podcasting landscape, they've repeatedly demonstrated their competency in leveraging brand storytelling as a tool to resonate with niche target audiences. The combination of Harry's detailed-oriented execution and Shannon's creative zeal are the ingredients that enrich their branded podcasts with a riveting narrative that hooks the listener from the get-go. By ensuring that their podcasts are not only interesting but also positioned uniquely amid the existing gamut, they're redefining the art and technique of podcasting. In this episode, you will learn how to: Discover the power of a deep understanding of your podcast's target audience and their listening habits. Uncover strategies to build long-lasting and meaningful relationships with your listeners. Explore the ins and outs of creating engaging, value-packed content for your podcast. Practice setting clear, intentional goals for your podcast for maximum growth. Be able to use podcast conversations as a tool for fostering meaningful engagement and connection with listeners. Watch the video replay of this live event:  Branded Podcasting: Amplifying Your Brand's Voice with Lower Street Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch all of our video events on Podbean's YouTube channel.    Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation How to Create a Top Branded Podcast with Chris O'Keeffe from JAR Audio   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Connect with Lower Street on socials: LinkedIn: https://www.linkedin.com/company/lower-street/ https://www.linkedin.com/in/harrymorton/ https://www.linkedin.com/in/shannonmartinwrites/ Twitter: https://twitter.com/thelowerstreet Facebook: https://www.facebook.com/lowerstreetmedia    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Today's episode is a replay of our live event, Podcast Discoverability: Boosting Your Reach and Growing Your Audience, featuring Russ More of Pacific Content as part of Podbean's Summer of Discoverability Live Event Series!  "Podcasts provide an opportunity to tell a story and add value, allowing brands to make a lasting impression on listeners". - Russ More Russ More is a leader in podcast discoverability. With more than a decade of experience in audio production and audience development, he has honed a keen understanding of the industry's ever-evolving landscape.  Russ is the audience development and paid media lead at Pacific Content and Chief Operating Officer at Fable & Folly Podcast Network and has developed expert knowledge on attracting and engaging audiences, making him an authoritative voice in the realm of podcast discoverability. Russ shares about podcast discoverability strategies for both brands and independent podcasters. He reveals valuable insights on leveraging social media, collaborating with established shows, and optimizing SEO techniques.  In this episode, you will: Learn innovative strategies for enhancing podcast visibility and brand recognition. Explore effective ways to utilize both owned and earned channels for comprehensive podcast promotion. Gain insights into effective paid advertising that can target potential audiences of podcasts in similar niches. Grasp the transformative potential of personal connections and word-of-mouth promotion for increasing your podcast listenership. Master the secret to designing content that engages audiences and intensifies your brand loyalty. Watch the video replay of this live event:  Podcast Discoverability: Boosting Your Reach and Growing Your Audience Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch all of our video events on Podbean's YouTube channel.    Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy:   Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate How to Create a Top Branded Podcast with Chris O'Keeffe from JAR Audio   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Connect with Russ and Pacific Content on socials: LinkedIn: https://www.linkedin.com/company/pacific-content/  https://www.linkedin.com/in/russ-more-a7280887/  Twitter: https://twitter.com/pacificcontent  Instagram: https://www.instagram.com/pacificcontentco/  WebsiteL https://pacific-content.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented their other advertising/marketing options. At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Learn more about this package and how it helped companies create a cohesive strategy that builds relationships based on trust.These two episodes will teach you how to balance compliance, technology, and audience development to help your company grow.Learn more about our guest today - Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.https://www.linkedin.com/in/vesna-moore/Subscribe to this podcast so don't miss the next episode.For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comThe information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

We all want to grow our audience and customer database, but we must concentrate on quality!  How can we do this?During the next two episodes, Vesna Moore explains how Annex Business Media has grown its database to 1.4 million subscribers across 60 brands. Last year alone, Annex grew its email subscriber base by 30%, which is an amazing growth rate. This show has suggestions that every company can implement today!Here are the questions we discussed over the course of two episodes – You manage 750,000 active subscribers & over 700,000 e-newsletter subscribers over 30 industries. How have you leveraged marketing research, profiling, and segmentation to implement successful campaigns? As the CASL Compliance Officer can you explain how compliance measures impact audience growth and engagement?Annex offers a range of different marketing options. In your experience, why is it essential for companies to use industry-specific sources and self-reported data that adhere to compliance guidelines? At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Can you tell us about this package and how it can help companies create a cohesive strategy that builds relationships based on trust?These episodes will teach you how to balance compliance, technology, and audience development to help your company grow.Learn more about our guest today - Vesna Moore is a highly accomplished professional serving as the Director of Audience Development at Annex Business Media. With an impressive track record, Vesna oversees a robust audience database that spans across 60 brands, catering to over 30 industries and 300 business sectors. Her expertise lies in leveraging proprietary market research, advanced profiling/segmentation techniques, and cutting-edge technology to drive audience growth and engagement.https://www.linkedin.com/in/vesna-moore/ Subscribe to this podcast, so you know when the next episode is available. For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comThe information in this episode is only the tip of the iceberg. To learn more, subscribe and get notifications on new episodes when they become available.================================== Let's Connect: LinkedIn Live Tuesday 4:00 pm EST https://www.linkedin.com/in/donnaapeterson/ ================================== Subscribe now and join the conversation!

Sports Podge is a British sports industry institution. The invite-only networking lunch began life 18 years ago in the upstairs room at the famous Langan's Brasserie in Park Lane, London. Ahead of this week's event at the Kia Oval, we took Podge creator Phil Jones, his daughter and business partner, Clare Jones, along with Sports Podge co-founder Jimmy Worrall back to Langan's to discover the secret ingredients that encourage the sports industry's biggest names to come back year after year. And to help jog memories of Podge's past we invited some of their friends: Emma Atkins (CEO of Groundwork and sports consultant), Alexandra Willis (Director of Digital Media and Audience Development at the Premier League), Matthew Wotton (Executive Director - Sports, Media and Entertainment, Coutts)Kit Taylor (Managing Director, PSD Group).  Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnr

Welcome to another rewind episode of the Unstarving Musician. What is a rewind episode? It is an abridged version of a prior episode, intended to hone in on something I found particularly interesting and worthy of repackaging. This rewind features Daniel Stidham of Raid The Quarry, a modern rock band out of Raleigh, NC.  Daniel Stidham first appeared on the Unstarving Musician in May of 2019. As a side note, while reviewing our first conversation, I noticed it was in need of additional editing. I actually laughed out loud at one part, which I saved as an Easter egg ending for this episode. So I've re-edited our conversation from 2019. If you like this rewind version, press pause and find our first conversation in episode 132. But you'll have to hear the end of this episode for the mentioned Easter egg. Back to this version of my talk with Daniel Stidham of Raid The Quarry. Here are the topics I pulled from our 2019 conversation. Daniel and I talk about his band's then record label, the marketing minds in Raid The Quarry, their release strategy, co-writing, the music business of hard rock, audience development, making videos, and the release supporting activity Daniel and his bandmates did for their 2019 release. It looks like Daniel and Raid The Quarry released another album in 2022, which sounds quite good. Find all the places to listen at RaidTheQuarry.com. Please enjoy this rewind edition of my 2019 conversation with Daniel Stidham of Raid The Quarry. Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers. Learn how you can offer your support. This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career. Music Marketing Method was created by my good friend Lynz Crichton. I'm in the program and I'm learning tons! I'm growing my fan base and learning about many ways that I'll be earning money in the new year. It's also helping me grow this podcast. How cool is that? To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing. This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I've spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes. Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You'll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives. Sign up at UnstarvingMusician.com. It's free and you can unsubscribe at anytime. Mentions and Related Episodes RaidTheQuarry.com  The New Music Industry Podcast  Album Release Strategy–Daniel Stidham of Raid the Quarry (Ep 102)  Kickstarter, PR, and Making Good Music – Jenna and Daniel Watters (Ep93)  A Hidden Album Collection Discovery And Making Videos – Ezra Vancil (Ep 42)  Resources The Unstarving Musician's Guide to Getting Paid Gigs, by Robonzo Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process. More Resources for musicians Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support! Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals. Stay in touch! @RobonzoDrummer on Twitter  and  Instagram @UnstarvingMusician on Facebook  and  YouTube  

Did you miss Part 1 of my conversation with Audio Branding's Jodi Krangle? Listen to it here. Takeaways from today's episode: 1. Imposter syndrome and the art of the interview When she started hosting, Jodi Krangle, who makes her living using her voice, had to overcome one big negative belief.  “I didn't think I was a speaker of any kind!” she says. It was hard for her to speak her own words, believe she had something worth saying, and be passionate enough to get her thoughts across. That was all harder than she expected – but she persevered. All of this is learnable, and mindset is the first thing we often need to change.2. Why does sound matter?Let's take a look at the advertising industry for some clues. They spend millions of dollars crafting the right sounds and voices. Why? Because they know that sound can create deeper connections with the audience. We don't buy things because of logic, but because of emotion. Brands use sound to communicate something distinct, unique, and ownable – so how are you using audio to communicate just how special, and different, you are from the crowd? 3. Your sonic brand is worth millions.If you work for an organization or a brand, you may already have a podcast or be thinking about starting one. When you do, make sure your show not only integrates with the rest of your communications, but also that it's as high quality as everything else you put out into the world. Audio creates a brand, just as much as your visuals do. Do you know we have a free Sound Judgment newsletter, full of guidance on how to make great creative choices in audio storytelling?Join subscribers from NPR, PRX,  PRPD, Stanford, Spotify and more. Subscribe here and become a more confident host, audio storyteller or producer today. If you want to know more about how sound influences our behavior and how creators in the audio branding world make their work,  follow Audio Branding. Both parts of this conversation are also running on Audio Branding. Thanks to Audio Branding editor Humberto Franco for his beautiful work in audio and video. To learn more about Jodi Krangle and connect with her, visit voiceoversandvocals.com.To watch shorts from this episode and other Audio Branding episodes, visit Jodi's Youtube channel, JodiKrangleVO. Share this episode!Follow Elaine on Facebook | LinkedIn | InstagramHelp us find and celebrate today's best hosts.Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, your favorite host may appear on Sound Judgment.For more information on Sound Judgment and Podcast Allies, our consulting, production and training company, visit us at www.podcastallies.com.Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParellaIllustrator: Sarah EdgellWant to work with Elaine Appleton Grant or Podcast Allies? Visit the following for information on:Coaching  and workshops for individuals, public media, nonprofits and universitiesOnline courseProduction 

As the Director of Audience Development on the custom podcast team, Amber Smith leads the team's podcast growth strategies, ensuring the content we produce for brands gets the largest reach. Amber started her career as a researcher on the Today show before jumping to audio. She has worked on multiple sides of the podcast industry as a producer for SiriusXM and later joined the team that negotiated content partnerships for podcasts on SiriusXM and Pandora. Before joining iHeart, she led audience development for Slate Magazine's podcast catalog. Amber is an alumnus of both the University of Southern California and Louisiana State University. Outside of work you can find her chasing her toddler. In this episode, we talk about: •  Starting off as a casting intern for Twinkie Byrd and a working actress before becoming a PA at WBRZ-TV •  Working at the Today show and understanding that journalists are the first tellers of history •  How Sirius XM slid into her DMs on LinkedIn •  How Amber got their first original podcast greenlit which was a news show •  When Sirius XM acquired Pandora, she met with the Pandora team which started her interest in podcast partnerships (and defining what those are) •  The key networking strategies she implemented to move up the ladder •  What a senior audience development manager does and how to build community for your podcast •  Amber's advice for those wanting to start a podcast Guest: Linkedin Host: Instagram: @MentorsontheMic @MichelleSimoneMiller Twitter: @MentorsontheMic @MichelleSimoneM Facebook page: https://www.facebook.com/mentorsonthemic Website: www.michellesimonemiller.com Youtube: https://www.youtube.com/user/24mmichelle If you liked this episode, check out this episode with the Celebrity Memoir Book Club podcast and see how they grew their incredible community and 315+ Tik Tok followers. --- Support this podcast: https://podcasters.spotify.com/pod/show/michelle-miller4/support

Amy Keller Laird is the founder of Mental, the first mental health lifestyle platform for women. She is the former Editor-in-Chief of Women's Health, EVP/Brand & Audience Development at Remedy Health Media (where she oversaw eight digital brands for people with chronic health conditions), and Beauty Director of Allure. Amy is a thought leader in health, mental health, wellness, and beauty, and has appeared as an expert on Today, Good Morning America, The Doctors, CNN's HLN, and Entertainment Tonight. She has OCD and has been named a Friend of NAMI (National Alliance on Mental Illness) for her journalistic work in mental health. You can find Mental on Instagram at @club_mental and on TikTok at @clubmental. Story links related to what she referenced in the episode: New Year, New Eating Disorder: https://clubmental.com/how-new-year-diet-messaging-can-spark-eating-disorders/ Best of Mental Health Awards/beauty and lifestyle products as mental health management tools: https://clubmental.com/best-of-mental-health-awards-2022/ Blue light glasses reducing mania symptoms in bipolar disorder: https://clubmental.com/best-of-mental-health-2022-mood/ Related eating disorder content: You're in an Eating Disorder Recovery and See a "Thin Is In" Headline: Here's What Happens: https://clubmental.com/why-bodies-as-trends-is-so-harmful⁠ ___________________________________ Follow Jeremy on Instagram @LongDistanceLoveBombs: ⁠⁠https://www.instagram.com/longdistancelovebombs⁠⁠ Looking for a heartfelt gift? Visit Jeremy's print shop here: ⁠⁠https://www.longdistancelovebombs.com/theshop⁠⁠ Sign up for Jeremy's weekly newsletter! Each week, I share a personal story and my favorite books, tunes, articles, and ideas. Click here: ⁠⁠https://longdistancelovebombs.mykajabi.com/email⁠⁠. It's easy and takes five seconds. Check out a list of 100 of Jeremy's favorite books here, including many his guests have written and recommend reading: ⁠⁠https://www.amazon.com/shop/longdistancelovebombs⁠⁠. Here is all of Jeremy's favorite stuff on the planet: ⁠⁠https://www.longdistancelovebombs.com/favorites --- Send in a voice message: https://podcasters.spotify.com/pod/show/longdistancelovebombs/message

GHWCC Global Businesswomen's Pod Episode 53: Stephanie Brown, Ensemble Theatre Director of Audience Development, provides a glimpse into the Ensemble Theatre and their creative mission to preserve African American artistic expression and enlighten, entertain and enrich a diverse community.  Stephanie discusses her journey through the arts and entertainment industry, beginning as an 8 year  old children's television star. Her goal is to grow the Ensemble Theatre audience, attracting all ages - from boomers to millennials, Gen Z, and children. Stephanie is interviewed by Norlynn Paseo, Marketing and Communications Director, GHWCC.  

Today we are taking a deeper dive into developing your audience. Expanding your reach in the community continues to be an important aspect in building your event, but also keep in mind offering items that fit your audience is equally important for a successful fundraiser. #fundraisingevent #stokesauctiongroup #fundraiserfanatics 15 - Intro 2:56 - Events this past weekend 16:45 - Reach out to the right people who can support your event. 18:06 - Focus on growing your audience and offer items they want. Facebook: https://www.facebook.com/StokesAuctionGroup Youtube (Video Version): https://www.youtube.com/channel/UCGTYqj5FSHcdIR-OuzQxu0Q Email: Auction@StokesAuctionGroup.com Sign up for our Live Q&A! Intro music Brighter Days Ahead by Mixaund | https://mixaund.bandcamp.com Music promoted by https://www.free-stock-music.com

In this episode we discuss how to get the right people to attend your event. While it is important to maximize your attendance capacity, it is more important to get people who are going to support you and your mission. #stokesauctiongroup #fundraiserfanatics #fundraisingevent .12 - Introduction 2:14 - Week in review 6:03 - Audience development 7:54 - Expectation of giving 10:35 - Create incentive programs 12:57 - Tap in to local business Facebook: https://www.facebook.com/StokesAuctionGroup Youtube (Video Version): https://www.youtube.com/channel/UCGTYqj5FSHcdIR-OuzQxu0Q Email: Auction@StokesAuctionGroup.com Sign up for our Live Q&A! Intro music Brighter Days Ahead by Mixaund | https://mixaund.bandcamp.com Music promoted by https://www.free-stock-music.com

Sarah interviews Ainul Huda, Senior VP, Global Head of Audience Development in Analytics & Growth Marketing at Condé Nast. Ainul tells Sarah what it's like to manage growth, engagement and loyalty for major brands. He also provides insights around media evolution, content marketing, and diversifying revenue strategy.

On this episode of Podcasting Smarter we're speaking to Jeff Umbro, CEO and founder of The Podglomerate, and Joni Deutch, Vice President of Marketing and Audience Development at The Podglomerate, a company that produces, distributes, and monetizes podcasts.   "The best way to find podcast listeners is to go after the folks who are already listening to podcasts." - Jeff Umbro In this episode, you will learn the following: 1. Learn how top podcasting production companies produce, distribute, and monetize podcasts. 2. Discover strategies for effective audience development in podcasting. 3. Uncover strategies for maximizing podcast monetization. Resources: Podbean's In-App Promo: https://www.podbean.com/advertise-your-podcast-on-podbean-app  Subscribe to our email newsletter to get industry updates:https://www.podbean.com/email-subscribe   Other episodes you'll enjoy: Building Audience Trust with Rob Greenlee, Podbean's SVP of Content & Partnerships: Respect, Unite, & Show You Care   Building Your Podcast From the Ground Up, the value of community, defining success for your podcast and creating meaningful podcasting industry relationships: LIVE REPLAY   How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe   Connect with Jeff, Joni and The Podglomerate here: LinkedIn: https://www.linkedin.com/company/the-podglomerate/  Instagram: https://www.instagram.com/podglomerate/  Twitter: https://twitter.com/podglomerate  Website: https://podglomerate.com/  Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

1:25 - Introduction to music production4:00 - Decision to attend Elon5:25 - How Elon helped jumpstart her career8:30 - Internships and how she became interested in marketing10:00 - Describing the feeling when she found out that she was a "Gold Record" recipient13:40 - Most important aspect of her work16:00 - The power of networking and how it has helped her career25:00 - Deciding to live in Wilmington, not Hollywood27:00 - Impact of WFS29:00 - Mad Minute Segment32:10 - Ring the Bell Segment

Abby interviews Bryan Cole, Director, Audience Development, Social Media + Email Marketing at Scripps Networks. Bryan tells Abby about the combination of strategy and creativity that goes into a social media campaign at Scripps, and the unique challenges that come with content creation in the broadcast TV landscape.

Are you good at prospecting?Every business must do it, and every successful business is good at it.But the approach and strategy to holistic prospecting have changed drastically.To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.And you must understand the difference between intent and actual action. Don't confuse or mistake the two.Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message.But have you identified how you want to win business and have clients, customers, and community who allow you to have the business and ultimately the life you want from it? Let's go deeper and explore how to create the criteria for optimal prospecting to attain and retain business that will make your life happy!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkGet Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru ConferenceListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

This week on The Download: Acast buys Podchaser, PodcastOne strikes out on their own, SiriusXM and Comscore expand their deal, Disney's integrating with The Trade Desk , and Podnews caught 240 spam emails. This Monday Podnews started off the work week with a big announcement: Acast is acquiring Podchaser in a $34 million dollar deal.  “Podchaser, which will continue to operate as a separate brand and independent business, was founded in 2016 and is home to the leading global podcast database, covering more than 4.5 million podcasts and more than 1.7 billion data points — including hundreds of thousands of ratings and reviews, and the advertisers of the world's top 5,000 podcasts. This unique, proprietary data — which will also remain open to all — spans and powers the entire open podcast ecosystem, and is used by listeners, podcasters, advertisers and industry professionals.” Podchaser has created strong integrations with hosting platforms to receive data, exported data to podcast apps and hosting platforms, and has a competitive intelligence tool built to enable publishers and buyers alike to improve their revenue streams.  General industry sentiment of Acast currently is a bit lukewarm unless you're actively working with them as a publisher or a buyer. As previously reported, Acast has—or at least had— a marketing strategy involving unrelenting spam emails encouraging podcasters to switch to their services. With mass emails to RadioPublic users and their siloed relationships with partners like Patreon, it's hard for some podcasters to give this deal the benefit of the doubt.  We're very happy for our sponsor Podchaser, and the entire team there, and truly hope the independent nature is maintained. We still question the comfort of existing and new integrated partners providing data to a competitor. Last Friday LiveOne issued a press release announcing that their company PodcastOne, having just raised 8.1 million in funding, is looking to separate and become an independent company.  “PodcastOne is the leading advertiser-supported on-demand digital podcast company, offering a 360-degree solution for both content creators and advertisers, including content development, brand integration and distribution. Acquired by LiveOne in 2020, PodcastOne has had more than 2.1 billion downloads a year since its acquisition, across the more than 350 weekly episodes it distributes.” Their talent stable includes names like Jordan Harbinger, Adam Carolla, and T-Pain. In the press release PodcastOne president Kit Gray said:  “The podcasting business has exploded over the past five years and PodcastOne is one of the largest independent podcast companies in the world. The company is one of only two independent podcasting publishers in the top 10 of Podtrac's list of Top Publishers. We believe that by trading as a separate public company, PodcastOne will have the opportunity to access the public capital markets as well as be better positioned to both acquire podcast platforms and attract significant podcast talent.”  PodcastOne offers its own self-built platform and operates as an ad sales network for its publishers. It's weathered a lot of storms in podcasting and investment like this during a recession shows confidence in the ability for them to stand on their own. It will be interesting to see how their products and services come to market faster, and who they cater toward. Much like the acquisition last story, this announcement shows podcasting deals aren't going stale. Last Thursday SiriusXM and Comscore announced the expansion of their collaborative agreement to bring predictive audience targeting to podcasts. This new expanded agreement will bring Comscore Predictive Audiences to both AdzWizz and SXM Media clients. General Manager of Comscore activation services Rachel Grant said:  “With podcast consumption skyrocketing and the regulatory environment still very fluid, it's critical to give advertisers the ability to develop privacy-forward and future-proof audience targeting on podcasts”  Prior to this AdsWizz was already working with Comscore for their contextual targeting based off of keywords for the Podscribe tool (not to be confused with the company Podscribe). The new deal expands into a targetable dataset for those buying through Adswizz programmatic offerings, either as a buyer using their demand side platform to buy anywhere in podcast programmatic, or buying directly into their open marketplace Podwave.  The continued highlighting of it being privacy-first is a bit misleading. AdsWizz is still providing the IP address to match off of, which we at Sounds Profitable do not find to be an issue. That Comscore has built a new dataset not built on cookies is a step towards the aforementioned future-proofing. The dataset looks to come from Comscore opted-in panels, which is different from universal ID solutions looking to match first party data. While podcasting is always probabilistic matching - as it's based on IP address - this is also probabilistic targeting.  It's neat to see Comscore focusing a bit more on podcasting while many other major data partners are snoozing on it. In a rare twist we only have one article posted on a Tuesday for you this week. Last Tuesday AdExchanger's James Hercher published “Disney Integrates With The Trade Desk And UID2 In Pursuit Of Better Addressability.” “This new integration with The Trade Desk, which was born from recent meetings in Cannes, will accelerate Disney's ambition to automate and target more of its overall pool of data, Barnes said. Advertisers will be able to more effectively find their audiences across Disney inventory and the added precision should help improve ROI and post-campaign results.” Disney is a major player in podcasting, both directly and through partnerships. So much of what Disney does today uses programmatic for efficiency's sake. A company of that size can't easily do manual IO's for every cookie-cutter campaign. As Disney continues to invest and grow their podcast offerings creates synergy with the majority of podcast SSPs being configured to purchase from The Trade Desk. There's  real potential for further increase in podcasting programmatic as the industry takes care of the small discrepancies and differences that stand in the way of podcasting as a main advertising channel.  While the article is worth engaging with on its own merits, script writer Gavin Gaddis wishes to spotlight the piece's cartoon of Toy Story stars Buzz and Woody selling ads with the caption ‘to automation and beyond.' Three months ago Podnews editor James Cridland laid a trap to learn more about the methods and companies using shady tactics to cold-call podcasters via email. On Wednesday he published the results in “the podcast industry's biggest spammer.”  “In May 2022, we amended Podnews's podcast RSS feed to produce a near infinite amount of trackable email addresses as a kind of spamtrap. We wanted to discover who was scraping our RSS feed for emails; what user agent they were using, when they scraped it, what tag they scraped it from, and whether the messages were legal under the FCC's rules (the so-called CAN-SPAM Act).”  Cridland's honeypot strategy attracted 240 emails over the three month period. Some fall within the boundaries of CAN-SPAM, some seem pointed in their lack of transparency.  The specific companies involved are not necessarily important to the overall story. Podcasting needs good governance as growth continues and the industry constantly redefines what constitutes ‘normal' business practices. It's on those within the industry to make podcasting better through what's considered an acceptable marketing strategy. It's perfectly legal to scrape email addresses from RSS feed tags and send them unsolicited emails as long as they follow loose FCC and other governmental regulatory rules. In an industry growing as fast and consistently as podcasting one has to question if it has a place for an antiquated cold-calling strategy perfected in the late 90s.  Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's two Quick Hits are  The Most Important Things We've Learned About Making Successful Podcasts with Brands by Dan Misener. Misener, formerly Director of Audience Development at Pacific Content, provides a great list of learnings on his way out the door. One of the greatest minds at Pacific, Misener has been skilled at breaking down complex data and making it accessible to the masses. His heart has always been focused on growing all of podcasting and Sounds Profitable fully supports him in whatever he's doing next. We know it'll have an impact.  And secondly: a press release from Pushkin media: Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media. Here we have yet another example of a podcast production company growing to the point they need to buy another podcast production company.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Evo Terra are the executive producers of The Download from Sounds Profitable. Special thanks to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Michaela Bethune is Vice President of Audience Development for Participant, which is a global media company dedicated to entertainment that engages audiences to participate in social change. Previously, Michaela was Head of Campaigns for DoSomething.org, the largest tech company exclusively for young people and social change, and she led California's digital strategy and voter mobilization programs for Elizabeth Warren's presidential campaign. Today, Michaela leads impact campaign strategy for Participant. Participant's more than 100 films include academy award winners Spotlight,  "American Factory", "CITIZENFOUR", "The Cove" and "An Inconvenient Truth", and recently the award-winning film "Judas and the Black Messiah" which we will talk about today.

With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini, the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media.Tune in to learn:When did Navdeep's entrepreneurial aspirations begin? (3:30) DistroScale's services and Navdeep's role as Co-Founder and CEO (7:07) Ad-supported streaming and its future (12:00)The Netflix dip and its impact on streaming services (24:47)Mentions:“Navdeep Saini. DistroTV.” (“Up Next with Gabriella Mirabelli” podcast)“The Netflix Bubble Is Finally Bursting” (“The Atlantic” article)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Matt Gielen is the Co-Founder & CEO of Electric Monster, a portfolio company of digital content properties in the general entertainment and kids and family space. Matt started his career in production and audience development at Driver Digital, then served as VP of Programming & Audience Development at Frederator. In 2016, he founded Little Monster Media Co., an agency that helps brands and publishers build out their YouTube audience, which was later acquired by his latest venture Electric Monster. In this episode, Matt and I talk about the growth of creator-driven business and the recent flurry of digital media acquisitions. From consolidation among digital publishers (Vox and Group Nine, Vice and Refinery29) to creator-first media companies (Mythical Entertainment and Smosh, Moonbug and Cocomelon), M&A activity has reached record heights over the last 12 months. Matt offers some insight into Electric Monster's acquisition of React Media (formerly Fine Bros. Entertainment) and their future ambitions. Finally, we talk about the growth of YouTube Shorts, increasing the level of transparency from social platforms, and why creator funds don't pay very well. Host: James Creech LISTENER SUPPORT If you'd like to make a small monthly donation to help support future episodes, please visit https://anchor.fm/allthingsvideopodcast/support ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world's leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media. Follow All Things Video on Facebook, Twitter, and LinkedIn for new episodes and updates! ABOUT THE HOST James Creech is an entrepreneur focused on technology, online video, and digital media. He currently serves as SVP, Influencer Strategy at Brandwatch, the world's leading digital consumer intelligence company.

What makes a podcast worth listening to? That is an overarching question we'll be asking as we kick off Season 5 of the Human Insight Podcast. After four seasons, we're reaching out to listeners to see what's working and what needs improvement. In this episode, we interview Dan Misener, Director of Audience Development at Pacific Content. Pacific Content helps brands—such as Ford, Charles Schwab, Adobe, Mozilla and many others—develop and produce award-winning podcasts. If anyone knows what makes a great podcast, it will be Dan and the team at Pacific.  We also asked avid podcast listeners from around the world what they like and dislike about podcasts; whether that is show notes; how they discover new shows; whether they leave a rating or review and many other questions. We'll be sharing those insights with you throughout the season.  In his conversation with Janelle Estes, Chief Insights Officer at UserTesting, Dan explains the “Only we” strategy for creating a podcast. And it is advice you could apply to just about any endeavor.  “Only we is the idea that podcasters of all stripes should make the show only they are uniquely suited to make,” Dan says. “What is the show only we could make? What is the show no one else could make even if they wanted to?” Sometimes the “only we” is the access you have; it could be a point of view or a world view; it could be that you're the subject matter expert on a particular topic.  “Could someone else make this show and would it be the same?” Dan said. “If the answer is yes, I don't think your show is designed especially well.” Listen to the episode to get more insights from Dan. In addition to expanding on the “Only we” strategy, Dan responds to UserTesting contributors sharing their thoughts on how they find a podcast, and whether they leave reviews. You can watch the videos, too! See and hear what podcast listeners say about how they discover podcasts, and whether they leave reviews.