Podcasts about akendi

Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients' products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:His background in psychology, and how it led him to design experiences, and to found his own UX consultancyWhere do products fit in in the holistic approach of experiences Where do we start with experience design? The role of Design Thinking in the context of Experience ThinkingThe missing process for service designersThe 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service DesignThe importance of Brand Design on both product and service, and how some organizations ignore itWho should own the Experience Design (hint: it might be the Product people)Designing the experience that the users will be part of and not just the GTMWhere we can learn and get inspiration for experiences, and how do apply it to the experiences we need to designThe state of the industry and the adoption Experience Design/ThinkingHow can Product Managers start applying Experience Thinking within their organization and stakeholders And much much more…You can connect with Tedde at:LinkedIn: https://www.linkedin.com/in/teddevg/ Akendi: https://www.akendi.com Purchase the book: connect with Tedde directly for detailsYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Tedde van Gelderen, founder of design agency Akendi and author of the book Experience Thinking, shares the story of his career journey with MEX founder Marek Pawlowski. From client-side roles with Philips and Nortel, to founding and selling an earlier agency business, Tedde talks about the career experiences which informed his book. The conversation turns to the cultural challenges when companies evolve from product-driven to service-driven relationships with customers and touches on what Tedde's next book might be about. Get in touch with feedback and questions @mexfeed on Twitter or email designtalk@mobileuserexperience.com. Show notes with links to everything discussed: https://www.mobileuserexperience.com/category/podcast/ Contact: T: https://twitter.com/mexfeed/ E: designtalk@mobileuserexperience.com

Never 100% failure. Welcome to the Supreme Leadership podcast where we interview business leaders every entrepreneur should follow. I m Alinka Rutkowska, CEO of Leaders Press and today I m excited because we re taking to Tedde Van Gelderen, CEO of Akendi. Tedde explains that you will never 100% fail, that you will always have some successes and […] The post SL 50: Tedde Van Gelderen, Akendi appeared first on Author Remake.

Download for offline listening. Over the past decade design thinking has grown in popularity as a catalyst for innovation. Historically, the design function has always operated on the business perimeter, answering to product management, engineering or marketing. But with today’s intense pressure on businesses to ward off digital disruption, design thinking has taken on a central role in freeing the corporate imagination. Until very recently design thinking was not even taught in business schools. The curriculum has been overwhelmingly devoted to scientific management principles which stresses measurement and process (like Six Sigma, TQM, etc). Design thinking, by contrast, looks at problems from an outside-in perspective: how people experience the world. Applying abductive reasoning, it tries to reframe the problem by factoring in the often emotional and irrational choices made by customers. To think like a designer demands curiosity – insight - free thinking – empathy - and a collaborative spirit: attributes more often found amongst polymaths than technocrats. Design thinking leads to Big Ideas about innovative products, services and business models. But to improve the usability of a product or service, a different design methodology - human-centered design – is applied. Both have their role in meeting the needs of customers. But what’s missing is a more holistic view of the customer relationship – one that takes a broader view of the end-to-end experience. Which is why experience thinking, a new evolving field, fills a critical gap in the innovation process. Experience Thinking looks at what’s important to customers – searches for unmet needs – pinpoints the desired outcomes – and homes in on the ideas that can turn a humdrum experience into one that customers will rave about. It can be thought of as the “corpus callosum” connecting creativity and innovation in order to crack the code on difficult-to-solve problems or come up with truly unique experiences. “When you take a holistic look at how people react and would interact within a set of events at specific points in time, you are implementing Experience Thinking”, writes Tedde van Gelderen in his book Experience Thinking. As the founder and President of the Toronto-based design consultancy Akendi, van Gelderen has worked with a broad range of companies over the past decade, helping them create what he calls “intentional experiences”. His framework divides the design process into four interconnected quadrants: Brand, Content, Product and Service, each with its own goals, techniques and outcomes. Together they form the tapestry of a connected end-to-end experience. Prior to founding Akendi, the Dutch-born van Gelderen worked mostly in the area of user experience design where he applied his post-graduate degree in cognitive psychology, either as a design manager or consultant. Today the company he founded has offices in both Canada and the U.K. and is considered a pioneer in the realm of experience design.

Dominira Saul, Partner and Chief Experience Architect at Akendi. Dominira is also an advisor to IoT613 and we are excited to learn a bit about Dominira's thoughts on all things Human Centered Design, UX, Product Development, Business Strategy and more. My name is Robert Decher, Marketing Director, IoT613. Feel free to engage with us on Twitter using the hashtag #IoT613. iot613.ca/podcast/ Listen on iTunes - https://itunes.apple.com/ca/podcast/iot613-podcast/id1372581279?mt=2 … Where are you from, what did you study and how did you come to work with Akendi? Can you tell me more about what Akendi does and who they do it for? Your passion seems to be user centred design, where does the interest in UX come from? As a leader in user centered design, are there certain things you see every day that drive you crazy? You were instructing at Carleton University for a number of years, what was the curriculum you were exploring with students? What stands out as the difference between your business life and teaching? What is your advice for designers who have an interest in learning more about UX methodologies? You have worked on many familiar household items such as the ecobee, what have you been working on lately? How have internet connected devices changed the human experience or UX game? If a company is considering hiring a UX company, what questions should they be asking? How do you approach Usability Testing? Do you have an interest in machine learning and ai? How do you see this technology evolving over the coming years?