Podcasts about brand design

Text a question to Victoria!“If you have a business that cannot run without you, then you don't just have a business, you have a job.” -Victoria MarcouillierWhat if you could step away from your business without missing a beat? Join Victoria as she prepares for her third maternity leave and to enjoy the summer off with her girls. This season finale episode is packed with insights and strategies to ensure your business thrives independently, drawing from her personal experiences with maternity leave years ago. You'll discover how to identify potential pitfalls and succeed in automating and delegating tasks, creating a harmonious blend of work and family life.Throughout this finale of The Branding Business School podcast, Victoria unravels the transformative magic of outsourcing. With six years of steering BrandWell, embracing her role as CEO meant letting go of wearing all the hats. From marketing to client management, Victoria shares how outsourcing crucial tasks has been the backbone of her business scalability and a shield against burnout. Even if outsourcing isn't your current path, Victoria offers creative solutions for enlisting support from your network, ensuring both business and personal well-being thrive.Prepare to be inspired by tales of resilience and adaptability. In the second half of this episode, Victoria dives into how her and her team have been navigating the recent rebranding challenges at BrandWell, which she calls, The Messy Middle. Victoria delves into the lessons learned from unexpected trials and the power of faith and flexibility. This episode is your guide to embracing chaos, finding peace in tumultuous times, and growing through every challenge. We're ending Season 9 with a GOOD one, so throw in those ear buds, and press play!Links Mentioned in Today's Episode:BrandWell DesignsApply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 onlyListen to Sound Mind on SpotifyJoin the Insider List, here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Dan Janssen, founder and creative director of Lincoln Design Co., returns to the show for a deep dive into the studio's highly anticipated new release: The Brand Design of a Brand Design Agency. This 288-page book isn't about client work—it's a behind-the-scenes look at how Lincoln built its own brand from the inside out. Packed with unreleased logos, illustrations, internal marketing, swag, and studio stories, the book is a decade-in-the-making tribute to what happens when a studio treats itself like its most important client.In this episode, we unpack the big ideas behind the book, why it exists, who it's for, and how it challenges the traditional rules of branding and self-promotion. Dan shares lessons learned from building a dream studio culture, creating products that leave lasting impressions, and the importance of documenting your creative evolution.We also talk about the value of getting outside the design bubble. Fresh off Crop Con in Austin and gearing up for the Licensing Expo in Vegas, we swap insights on how conferences, both design-focused and industry-specific—can fuel creativity, spark collaborations, and push your studio's visibility beyond the usual crowd.If you're a designer, creative director, studio owner, or student looking to understand what it really takes to build a brand-first creative business, this one's for you.

Text a question to Victoria!“Your brand needs to convey luxury, so people understand why you're charging more.” -Victoria MarcouillierWhat if elevating your brand could skyrocket your revenue? Press play as Victoria revisits a fan-favorite discussion on crafting a luxury brand poised to command premium prices. This episode is a must-listen for those of you ready to raise your prices and match your brand's perception with its true value. Victoria shares actionable strategies to refine your brand messaging, ensuring it speaks the language of luxury and attracts the right audience. Whether you're contemplating a full rebrand or need to fine-tune certain elements, these insights will help you inspire confidence and convert inquiries into sales.As we approach the close of season nine, Victoria is not just juggling brand strategies but also preparing for the arrival of her third child. Next week's season finale will be all about balancing business and family life, including her personal approach to maternity leave. Plus, there's a chance to get your burning questions answered in the Q&A!  Be sure to text the show using the link above to submit your question! Tune in and let's build that luxury brand together!P.S. Don't miss out on BrandWell's incredible website refresh offer, available only for the month of May!Links Mentioned in Today's Episode:BrandWell DesignsApply for Your Website Refresh for 50% Off!! – This offer is available for May 2025 onlyFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

For EP29 of Chain Reactions, we sat down with Steven Dolcemaschio, CMO of ReownThis week's episode is a special one — our first-ever IRL recording of Chain Reactions, featuring Steven Dolcemaschio, the Chief Marketing Officer at Reown (formerly WalletConnect).Steven's journey into Web3 didn't start with crypto — it began in music, branding, and culture. He previously led brand marketing at Converse, global brand at Sonos, and helped steer Ledger through the last cycle before joining Reown to reimagine user experience and infrastructure in Web3.We cover everything from WalletConnect's transformation into Reown, what it takes to market crypto infra, how to responsibly decentralize a token network, and why consistent brand design still matters in a sea of noise. Steven also shares lessons from launching WalletCon, what “co-marketing” really means, and why crypto still struggles to reach everyday users.

Text the show!“Chasing “better” leads to burnout, but chasing “different” leads to freedom and a brand that holds pricing power.” -Victoria MarcouillierIf you've ever felt stuck in comparison—asking yourself how to compete with someone already doing what you want to do—you're not alone. Victoria shares her personal journey from a corporate web design agency to founding BrandWell, and how choosing to lean into what made her boldly, unapologetically different led to lasting brand clarity and freedom. In this short and sweet episode, you'll learn why chasing “the best” leads to burnout, how authenticity creates stronger client connections, and what it really means to build a brand around your unique strengths. This episode is your reminder that clarity and connection—not competition—are what truly drives a thriving business.Links Mentioned in Today's Episode:Find Your Differentiator with The Branding Business SchoolBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“If you invest in merch that fits seamlessly into somebody's daily life, they're going to reach for it more, which is going to keep your brand top of mind for them.” -Victoria MarcouillierMany think of merchandise as just a fun extra—but for Victoria, that perspective changed when she realized how low-quality merch can actually cheapen your brand. Picture attending an event and getting a trucker hat that perfectly reflects a brand's vibe. You wear it everywhere—not because you have to, but because it fits your style and values. That's the power of intentional, well-designed branded merchandise.In this episode, Victoria shares her journey from underestimating merch to embracing it as a powerful branding tool. She breaks down how high-quality promotional products that align with your audience's lifestyle can strengthen brand recognition and build emotional connection.Victoria also tackles the all-too-common issue of cheap branded items—like flimsy tote bags or boxy t-shirts—that end up in the junk drawer. Instead, she offers smart strategies for creating practical, visually appealing merchandise that reflects your brand identity and keeps you top of mind.Whether you're an entrepreneur or small business owner, this episode delivers actionable tips to elevate your brand through thoughtful merchandise. Tune in and learn how to make your merch as bold and intentional as your brand.Links Mentioned in Today's Episode:BrandWell DesignsView the list of Victoria's Go-To Vendors here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!“Sales really is not about pressuring at all. It's about clarity, and clarity comes from being prepared.” -Victoria MarcouillierWhat if the key to a successful sales call is not just about selling, but about truly understanding your client's deepest needs? This episode of The Branding Business School Podcast takes you behind the scenes of how Victoria prepares for calls that average around $10,000 per project. By sharing insights from personal experiences and lessons from a seasoned sales coach, she highlights the crucial role of effective sales preparation and the power of building trust through a well-crafted sales experience. This conversation dives into the importance of intake forms, industry research and using tailored visual guides during discovery calls to resonate with clients. By aligning examples from your portfolio with client needs, Victoria illustrates how building trust and showcasing value can set you apart in a competitive market.Mastering the art of discovery calls and follow-ups, this episode wraps up with practical advice on how to maintain control over the sales process. Learn the importance of securing a verbal commitment before sending proposals and being the last to follow up, which can significantly enhance your close rate. Victoria also underlines the importance of personal connections, encouraging quick, personalized follow-up messages to reinforce client rapport. By understanding client hesitations and strategically timing proposal submissions, you can increase the likelihood of securing your sales and becoming the go-to expert in your industry without losing your sanity.Links Mentioned in Today's Episode:Episode 109: The Psychology of Selling Ft. My Personal Sales Coach, Gwen TinsleyEpisode 132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales CoachEpisode 150: Why Aren't They Buying? How to Fix the Sales SlumpBrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Wie hängen Branding, Brand Design & Instagram eigentlich zusammen – und warum ist es manchmal so verdammt schwer, für sich selbst ein gutes Design zu machen?In dieser Folge spreche ich mit Inga von @leuchtkraft_studio – Brand Designerin & Business Mentorin – über ihr Herzensthema Branding und was Solo-Selbstständige wirklich brauchen, um sich mit ihrem Markenauftritt richtig wohl zu fühlen.Außerdem mit dabei:Der Unterschied zwischen Branding & Brand DesignWarum dein Insta-Feed manchmal „nicht nach dir aussieht“ (und was du tun kannst)Wann sich ein Re-Design lohnt – und wann nichtWie du durch dein Design deine Werte sichtbar machstPersönliche Learnings über Mut, Positionierung & WeiterentwicklungViel Spaß beim Zuhören!. . . . . . . . . . . . . . . . . . . . . . . .Hier findest du Inga auf Instagram:https://www.instagram.com/leuchtkraft_studio/Und hier geht's zu ihrer Website: https://leuchtkraft-studio.de. . . . . . . . . . . . . . . . . . . . . . . .Hol dir hier 97 virale Hooks für deinen IG Content:https://mutmarketing.at/hooks/. . . . . . . . . . . . . . . . . . . . . . . .Wenn du mit mir in 2025 zusammenarbeiten möchtest, dann melde dich am besten direkt hier:https://mutmarketing.at/work-with-me/oder via Email an hello@mutmarketing.at.Alle Kurse findest du hier:https://mutmarketing.at/products-classes/. . . . . . . . . . . . . . . . . . . . . . . .INTRO:Music from #Uppbeat (free for Creators!):https://uppbeat.io/t/andrey-rossi/seize-the-dayLicense code: PHWYGID1EUO06E52. . . . . . . . . . . . . . . . . . . . . . . .Welcome To Bold Biz Diaries!

Text the show!“When you are a disruptor, there are no rules that you have to follow.” -Kelly StumpeSearching for the best family car? Wondering which SUV fits three car seats safely—or how to make a smart, mom-friendly car purchase without the stress? You're in the right place.If you've been following along on Instagram, you know Victoria has been on a car-buying journey for the past few months. With baby number three on the way, all needing car seats, this decision wasn't just about features—it was about safety, space, and practicality. Like so many moms, she turned to The Car Mom for real, relatable reviews that actually speak to what families need.That's why this week, we're re-airing one of our most popular episodes: our conversation with Kelly Stumpe, better known as The Car Mom.Kelly is revolutionizing the car-buying process for families—especially moms—through her trusted platform filled with family car reviews, car seat compatibility tests, and buyer education. Her content takes the guesswork out of finding the best SUVs, minivans, and cars for moms, and helps parents shop smarter with confidence.Whether you're shopping for a car that fits three across, researching top safety-rated vehicles for families, or just starting to explore your options, Kelly's insights are packed with practical advice you won't want to miss.Tune in for an empowering conversation that's reshaping how moms think about buying a car—for good.Links Mentioned in Today's Episode: Visit The Car Mom's Website Follow Kelly on InstagramWatch the Car ToursCar Buying Courses For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Not sure how to fit brand strategy into your design process?  This is the episode for you: Why strategy doesn't have to be as complex as you think The 5 steps in my SIMPLE framework How to seamlessly dovetail strategy into your current design workflow What it really means in terms of time and workload Find out how adding strategy to your process could be the smartest shift you make. Want to connect with me? Check out The Brand Method Find me on Instagram Listen to Episode 83: My 5 Pillars Brand Strategy Research Framework

ZIFA president Nqobile Magwizi launches Warrior Pride Brand Design Battle

There are podcast episodes that leave you with a few helpful tips… and then there are episodes that leave you rethinking your whole business (in the best possible way).My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those.From the importance of personal branding to letting go of unnecessary stress (yes, even ugly cross-stitch projects), Denise shared her honest, hilarious, and refreshingly practical take on what it really means to build a successful, chilled business.About Denise:She helps entrepreneurs like you charge premium prices, release the fear of money and create First Class lives. Her books Lucky Bitch, Get Rich, Lucky Bitch, and her newest Chill and Prosper https://www.denisedt.com/prosper give a fresh and funny roadmap to living a life of abundance without burnout.Her Money Bootcamp https://www.denisedt.com/offer has helped over 8,500 students from all around the world.She's a lazy introvert, a Hay House author and an unbusy mother of 3. She owns a rose farm and lives by the beach in sunny Australia.WATCH, READ & CONNECTWatch on YouTube: https://youtu.be/EZJ94c3enLURead on the Blog: https://whitedeer.com.au/ep207/WORK WITH DENISE:Website: www.denisedt.comInstagram: https://www.instagram.com/denisedt/Facebook: https://www.facebook.com/denisedtWORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

On this episode of The James Beaudrie Podcast, I sit down with Jesse Den Herder—one of the sharpest minds in marketing, branding, and design. This dude has done it all—VP of Marketing, award-winning creative director, product designer—you name it. His ability to take a concept from a rough idea to a nationally recognized brand is insane.Jesse's got a serious knack for merging creativity with smart marketing principles, and it shows. He's racked up major industry awards, from Novum Magazine to multiple Gold Medals at the Craft Spirits Magazine Packaging Awards and WorldStar Packaging Awards. We get into what makes a brand stick, how the best marketing minds think, and why great design isn't just about looking good—it's about connecting with people on a deeper level.If you're into branding, business, or just love hearing from high-level thinkers, you're gonna love this one.This episode was filmed and recorded in the Watson Motors Studio. Watson Motors is a proud sponsor of the show. To learn more about Watson Motors visit Watsonmotors.com LINKS:- YOUTUBE:- / @jamesbeaudrie Instagram instagram - https://www.instagram.com/thejamesbeaudriepodcast/TikTok tiktok.com/@jamesbeaudrie?lang=en LinkedIn linkedin.com/in/james-beaudrie-929698144 Facebook facebook.com/manisteebeveragecompany This episode is sponsored by - Dwelling Realty - https://dwellingrealty.com/ 369 River Street Manistee, Michigan 49660 (231) 887-4455

Text the show!“When you take care of your team, you create a culture of creativity, loyalty, and excitement for the work that you guys are doing together.” - Victoria MarcouillierA well-planned team retreat is more than just a getaway—it's an opportunity to reignite creativity, strengthen relationships, and align your team with a shared vision. In this episode, Victoria takes you behind the scenes of how BrandWell Designs has embraced retreats as a cornerstone of their culture, from the first retreat in 2021 to the much-anticipated 2025 retreat in Seaside, Florida.As BrandWell has grown, so have the logistics, but the mission remains the same: to cultivate an environment of gratitude and connection. Whether it's fully covering expenses for employees or offering travel stipends for contractors, Victoria is committed to making every team member feel valued. But what if a full-scale retreat isn't feasible? Victoria's got you covered. From curated gift boxes to personalized stipends, she reveals creative and impactful ways to show appreciation—no travel required. Thoughtful gestures like handwritten notes and verbal recognition can go a long way in boosting morale and reinforcing a positive team culture.Whether you're dreaming of hosting a transformational retreat or looking for simple yet powerful ways to celebrate your team, this episode will inspire you to integrate rest, gratitude, and connection into your leadership approach.Links Mentioned in Today's Episode:Follow Along on BrandWell's Instagram!Join the Insider's List for the Retreat Recap!Listen to the 2024 Nashville Retreat Recap!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

In Episode #85, Ross is joined by Paul Worthington, President of InvencionPaul has been in the branding business for over twenty years, led major branding programs across 4 continents, lived in two, had his words published by the likes of Fast Company, and won multiple awards along the way.Previously head of strategy and client principal at renowned branding consultancy Wolff Olins, he now runs his own little-known strategic branding firm, Invencion, because his family matters more to him than long plane-rides.Ross and Paul discuss how oversimplifying your audience will bore and repel them, how bravery is a prerequisite for growth and impact and how critical it is that the decision-makers understand branding and marketing when selecting and resourcing these functions.Find show notes and episode highlights at https://nwrk.co/omq-paul. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

Text the show!“In a saturated market, the goal is not to compete. The goal is to create your own lane.” -Victoria MarcouillierExplore the art of standing out in an overcrowded market with Victoria as she shares insights from her journey with BrandWell Designs, helping numerous business owners overcome the challenge of brand differentiation. Uncover the secrets to strategic design and brand clarity, emphasizing the importance of understanding your audience and identifying what makes you unique before diving into the visual elements of your brand. Learn how a well-defined internal brand can guide your external branding efforts, ultimately leading to pricing power and long-term success, even in competitive industries.Craft compelling brand stories and establish niches that truly resonate with your audience. Victoria discusses a three-step approach to building an authentic brand narrative, defining your niche, and communicating the transformation you offer. Using real-world examples, such as an interior designer, she highlights how focusing on the specific problems you solve can differentiate your services effectively. Additionally, explore the power of client feedback and creating a unique brand identity by developing signature offers or frameworks that set your business apart. Tune in to discover actionable steps for defining your brand's transformation and making your mark in the market.Links Mentioned in Today's Episode:Stand Out with Strategic Design with BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Tu peux soutenir sur le podcast en mettant 5⭐️ sur Apple Podcasts ou Spotify !Mathieu est l'ancien VP Brand & Content et & Head of Product Design  de BrigadMathieu a suivi ses études en école de commerce en spécialisation marketing. Lorsque la personne en charge de la créa qui son BDE, Mathieu décide de prendre le relais pour rendre service. Et il y prend goût, au point de développer cette compétence en parallèle de ses études et de ses stages en agence de communication. Pour ce challenger, il fait même du freelance en design en parallèle.Après l'école, Mathieu monte sa boite : Triber, une application pour facilement retrouver ces amis en festival. En parallèle, de son Gradute Program, Mathieu voit le boom de la tech, mais ne sait pas comment en faire partie. C'est là qu'il décide de créer son app pour être un accélérateur pour le suite.Il revient sur sa création, le parcours incroyable qu'elle a eu alors qu'elle n'existait pas encore, ainsi que les nombreux soucis qu'il a rencontré sur le chemin, avant de devoir fermer l'entreprise face un concurrent grandissant : Zenly.Après Triber, Mathieu décide de faire du freelancing pour garder sa liberté. Il travaille sur du branding et passe par leboncoin où il découvre le Product. Un jour, le fondateur de Brigad, une plateforme de mise en relation entre les établissements de restauration et des freelances dans cette industrie,  le contacte pour une mission en Product Design d'un mois, qui va devenir une aventure de 7 ans.Au début, Mathieu doit s'occuper de refondre le site vitrine, remettre la marque au propre et concevoir de nouvelles fonctionnalités. Mais surtout, il doit mettre en place une véritable méthodologie centrée autour des utilisateurs et des besoins business. Mathieu revient sur la façon dont il a mis en place le Design Thinking dans l'entreprise, au point de créer sa propre méthodo.Après un an, Mathieu devient Head of Product & UX. Il doit structurer une équipe et mettre en place des process pour que les gens travaillent ensemble, afin de paralléliser les projets et accélérer sur l'évolution du produit. A l'époque, ce sont les designers qui ont tout en charge : le Product Design & le Product Management. Malheureusement, l'expérience n'est pas fructueuse et les rôles sont séparés en 2.Après 2 ans, Mathieu laisse de côté le partie Product Management et devient Head of Product Design. Il se concentre alors sur la User Research, la mise en place d'un design system ou l'accélération du design dans l'entreprise. Il nous parle aussi de son concept de North Star Experience pour guider toute l'entreprise vers un but commun. Mathieu aborde aussi l'impact du design dans un entreprise et de comment le valoriser auprès de l'ensemble des équipes.Pendant ces années chez Brigad, Mathieu a également connu la crise du covid. Il nous parle de l'impact que cela a eu sur la stratégie de l'entreprise et sur le produit et comment ils l'ont surmonté.Après un temps dans le Produit, Mathieu a fait le tour. Il est d'ailleurs sur le point de rejoindre Doctolib. Mais, au final, il décide de rester encore un peu chez Brigad pour conduire le rebranding et la construction de l'équipe Brand.Pour finir, on fait le bilan des 7 années de Mathieu chez Brigad, qui nous partage ses apprentissages.Enfin, après 2 années à la Brand, Mathieu veut renouer avec ce qui lui plait : le Product Design. Le tout en freelanceLes ressources de l'épisodeBrigadMedium de MathieuJulien Martin dans Clef de VouteDive.clubLes autres épisode de Design Journeys#6 Jeremy Barré, Head of Product Design @ Getaround Pour contacter MathieuLinkedIn 

Text the show!What if your business's credibility and growth in 2025 hinged on something as simple as having a website? That's the bold assertion Victoria explores in today's episode, drawing from personal stories, like her sister's harrowing experience of nearly losing her business due to a hacked social media account. Discover why a website is not just an online presence but a critical 24/7 salesperson that protects against the volatility of relying solely on social media platforms. Navigate through the non-negotiables of a high-converting website, emphasizing its role in lead generation and establishing trust with your audience.Victoria also shares transformative insights on crafting a powerful website homepage, especially for service-based businesses. Learn to communicate your value proposition with compelling headlines, strategic calls to action, and high-quality visuals that build trust. From using lead magnets and ensuring mobile-friendly design to adopting basic SEO practices, today's episode provides practical tips that boost conversions and drive sustainable traffic. Plus, Victoria will explain why investing in professional web design can elevate your brand authority. Whether you're starting out or looking to scale, this episode is packed with actionable advice to turn your website into a powerhouse for your business.Links Mentioned in Today's Episode:Build a High-Converting Brand + Website with BrandWell Designs For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand's greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most undervalued assets in business.But here's the truth—if you don't tie your branding and positioning to ROI, the market won't either. Evante breaks down why companies cut diversity initiatives, why cultural branding often gets overlooked, and how Black entrepreneurs can strategically position themselves to not just be seen, but to drive revenue and business growth. It's not just about showing up—it's about making sure your presence is tied to measurable impact, market share, and long-term brand equity.We also break down real-world examples of cultural branding done right—from hip-hop moguls to streetwear legends—and how businesses can leverage their narratives to elevate influence, establish credibility, and turn cultural capital into actual capital.Whether you're a creator, executive, or entrepreneur, this conversation will challenge you to rethink your brand positioning, embrace your full identity, and ensure your brand isn't just culturally relevant—but financially powerful.Tap in for Part 3 of this powerful Masterclass with Evante Daniels! Listen to Part 1 of our conversation here.Listen to Part 2 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel

Your brand name isn't just a name: it's your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!We dive deep into:Why your brand name can be the difference between getting funded or forgottenThe two ways to create demand (and why most fail)How to position your brand for growth without losing cultural authenticityThe branding mistakes that cost Black businesses capital and credibilityThe power of strategic naming, perception, and Cultural IP in breaking business barriersThink about how Beyoncé built an empire, how Nike's branding made them legendary, and how companies like Apple and Adidas have mastered the art of brand perception. These aren't just names—they're strategic assets rooted in Cultural IP, market psychology, and identity positioning that drive influence and revenue.If you want to elevate your brand beyond the culture and into boardrooms, bank accounts, and billion-dollar opportunities, this episode is for you. Too often, Black entrepreneurs brand based on passion rather than positioning. But your brand must speak the language of capital if you want to break barriers and build generational wealth. If you're serious about turning your culture into capital and your brand into a business that thrives, and not just survives, this episode is a must-listen.Listen to Part 1 of our conversation here.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel 

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out more than 5% from the standard, you risk losing connection with your audience. Think of it like seasoning—too much, and no one wants to eat it.We dive into brand standards, color theory, market framing, positioning, and consumer psychology to help you build a brand that resonates while infusing culture to influence brand perception to expand community and loyalty. You do not need to reinvent everything. You need to find your lane. Your brand should reflect who you are becoming, not just where you are today.It is not about faking it until you make it. It is about positioning yourself with passion, potential, and power.This is Part 1 of a must-listen branding conversation.Beyond The Episode Gems:Follow Evante Daniels On LinkedIn For Creative & Brand Insights, Strategy, Content, & MemesInterested In Working With Evante and Seeqer? Visit Seeqer Website For Services, Case Studies, & Getting StartedBuy Evante's Book "Power, Beats, & Rhymes: Reclaiming Our Cultural Voice"Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkTry GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's LinkedIn @FindTroyNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.comFollow Troy's Instagram @FindTroySubscribe to Troy's YouTube Channel 

Speakers:– Julia Picker-Huchzermeyer, Senior Product Designer at Lokalise– Anatoly Vjalihs, Senior Lead of Brand Design at LokaliseHost: Tomasz Grynkiewicz, Head of Growth at NetguruThis session was a part of Disruption Forum Design Horizons.

In the first episode of our new monthly series, Branding Bestie Chit Chat, I sit down with Lauren Braier to explore a question that's been buzzing around the boutique brand design community: What's the future of our industry?From online chatter to shifts in the career paths of high-profile designers, we dive into why it feels like so many business owners are struggling right now. Is it just the nature of social media amplifying the lows, or is something deeper happening in the branding world?Lauren and I share our predictions for 2025, including a possible decline in courses and education in favor of 1:1 coaching, the lingering effects of an oversaturated market post-COVID, and the continued importance of showing up authentically on social media (because being a faceless brand just doesn't cut it anymore).We also reflect on what these changes mean for our own futures as brand designers. Whether you're navigating similar questions or just curious about what's ahead, this episode is packed with insights, candid thoughts, and some serious bestie vibes.Grab your coffee, tune in, and let's talk shop!Guest Information:Guest Name: Lauren BraierGuest Business Name: Elby CreativeGuest Website: elbycreative.comGuest Instagram: @elbycreativeConnect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

In 2025, Transition Enterprises LLC marks its 20th anniversary! Over the past two decades, I have had the honor of working with some of the most talented and inspirational leaders around the world. It has been a privilege to be in service to something greater than myself, helping others tap into their inner wisdom and make bold choices.  To commemorate this milestone, my dear friend Fisayo “Fiz” Olajide, an acclaimed filmmaker and creative executive, turns the lens on me. Together, we explore my journey—where it all started as well as the stumbles along the way.  Whether you've been part of this ride from the beginning or are just joining now, this series is a reflection on pain, joy, transformation, and the power of trusting your inner wisdom.  I'm excited to share the triumphs, challenges, and defining moments from the past 20 years. About Fisayo “Fiz” Olajide Fiz is a filmmaker and creative executive whose work bridges corporate innovation and cinematic storytelling. As the Director of Brand Design for X, she leads brand strategy and design, shaping a visionary identity for one of the world's most influential platforms.   Join us as we celebrate, share and look ahead to the future!(5:20) Who was Jeanie before starting Transitions Enterprises and the Warriors and Work platform?  (10:58) What were some of the philosophies that resonated with Jeanie when she first got started?  (14:57) How did Jeanie find her first clients? What were those first years like?  (15:56) How would she describe her brand and how has it evolved over the years?  (17:55) Jeanie shares how she views intuition and discusses the power of pausing?  (21:00) Were there moments of self-doubt and show did Jeanie navigate them?  (24:13) Jeanie discusses a time when she thought about quitting and shares how she pulled through?  (27:46) What are some of the things Jeanie would see (business opportunities and clients) that she found didn't align with her?  (29:10) What stories comes to mind where Jeanie saw incredible transformations of clients and business colleagues.   (32:42) What are some of the biggest trials that Jeanie has overcome during her career?  Connect with Fisayo “Fiz” Olajide https://www.fizolajide.com/   Subscribe: Warriors At Work Podcasts Website: https://jeaniecoomber.com Facebook: https://www.facebook.com/groups/986666321719033/ nstagram: https://www.instagram.com/jeanie_coomber/ Twitter: https://twitter.com/jeanie_coomber LinkedIn: https://www.linkedin.com/in/jeanie-coomber-90973b4/ YouTube: https://www.youtube.com/channel/UCbMZ2HyNNyPoeCSqKClBC_w

Your outdated brand photos and DIY website are deleting opportunities before they even reach your inbox.   In this special episode, I'm sharing four powerful client stories that demonstrate exactly why strategic branding transforms businesses. From Holly's $115K launch to Maria's fully-booked premium offers, these success stories prove that professional branding isn't just about looking polished - it's about converting high-ticket clients.   The truth is, most entrepreneurs are still using photos from three years ago, recycling the same content, and wondering why their marketing isn't working. Our Rebrand Experience clients have discovered that strategic visual branding doesn't just elevate your image, it fundamentally changes how clients perceive, engage with, and buy from your business.   For a limited time, we're offering $3,000 off our signature Rebrand Experience, plus including professional photo shoot costs (a first-time offer). If you're ready to stop losing premium clients to poor branding and position yourself as the only choice in your industry, this episode will show you exactly how our framework creates lasting results.   In today's episode, we're chatting about: • Why DIY branding is costing you high-ticket clients • How strategic photos and websites double launch revenue • The three pillars of a premium brand that converts • 4 client case studies that prove the power of rebranding • Why 2025 success requires more than just good content   Connect with me:  Website Join our email list! Instagram Pinterest Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass   Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

In Episode #84, Ross is joined by Kevin Swanepoel, CEO of The One Club for Creativity.The One Club for Creativity is the world's foremost non-profit organisation devoted to supporting and celebrating the successes of the global creative community.Since taking on the role in 2015, after being the organisation's President for more than eight years, Kevin oversaw the merger between The One Club and The Art Directors Club, as well as the expansion of its various education, inclusion and diversity, gender equality and professional development initiatives, both in the United States and around the world.Ross and Kevin discuss what great looks like globally, how you can use culture to make your work outstanding and how a diverse creative team is a better team and a business multiplier for brands.Find show notes and episode highlights at https://nwrk.co/omq-kevin. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

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In this episode, I'm joined by Soulful Brand Designer and Creative Wellness Guide, Isabel Bagsik (she/her), founder of Unconventional Bliss. As two gemini sun's we go all over the place in the most magical way. Tune in for an insightful conversation around intuitive and value aligned branding through the lens of the nervous system, how to cultivate a sense of safety within yourself when creating edgy content, and creating consistency and transparency through your brand essenceBasically Isabel is dishing out the secrets of how to get paid without doing discovery calls - because your branding alone can build quick trust and genuine connection Isabel shares her biggest pet peeves in the mainstream branding industry and gives us her top tips for getting off the refinement (perfectionist) hamster wheel And listen to the end to hear the one thing to pour your time and energy into if you're just starting out OR rebranding! As well as juicy morning ritual ides to incorporate into your creative process Isabel is going to be a guest workshop facilitator in UNDONE, my upcoming 3 month virtual retreat for coaches, doulas and spiritual entrepreneurs done dimming their light and ready to come undone from the "business as usual" paradigm. Click here for details about UNDONE, doors are open until Jan 8 or until spots fill (capped at 20 women). We officially begin with the first full moon of the new year on Jan 13, 2025..MEET ISABEL: Isabel helps compassionate entrepreneurs, wellness practitioners, magical founders and revolutionary leaders like you to amplify your work and get paid for your culture-shifting visions. She designs authentic and attention-grabbing brand assets for your website and social media and helps you to prioritize the strategies that bring your creative visions to life while honoring your wellbeing in the process. Isabel's unique methodology incorporates creative rituals, rest practices, and original, personalized design strategy. She spent 10 years designing for high profile businesses, brands like Google & Target, organizations like CAIR, LEAD Filipino, and University of California Davis, and changemakers like Stephen Curry and Michelle Obama. Isabel's website unconventionalbliss.comSign up HERE for Isabel's FREE INTUITIVE BRAND EMAIL SERIES: The Intuitive Brand RefreshConnect with Isabel on IG (@unconventionalbliss)..Connect with me, Nicole on IG (@nicolepasveer)And of course let me know what lands or stirs for you after listening to this episode! Mentioned in this episode:Come UNDONE with me! Calling all coaches, doulas and spiritual entrepreneurs who are done following someone else's rules for success. You're invited to the UNDONE retreat. A virtual 3 month portal to alchemize sticky energy, attune your nervous system to a new baseline no longer stuck in survival, and activate your most authentic (an abundant) identity. It's time to come undone from who the world wants you to be. Your weird is your wealth, and the revolution you know you're meant to lead starts with being radically YOU. Details and sing up at nicolepasveer.com/undone

Jane Kisnica, a self-taught graphic designer, shares her inspiring journey from a corporate job to freelancing. After realising her passion for design during her time in a marketing role, she decided to take the leap into freelancing, especially during the pandemic. With a strong personal brand and a focus on storytelling, Jane has built a successful career, primarily through LinkedIn. Her story is a testament to the power of following your passion and the freedom that comes with it.   -----   The Story Club Instagram: https://www.instagram.com/thestoryclubpodcast Youtube: https://www.youtube.com/@iamjonnyrose LinkedIn: https://www.linkedin.com/in/jonnysrose Jane Kisnica Website: https://www.janekisnica.com LinkedIn: https://www.linkedin.com/in/jane-kisnica-graphic-designer Chapters: (00:00) - Jane's Background and Career Shift (01:38) - Self-Taught Journey and Career Shift (02:42) - Decision to Freelance (05:09) - Challenges and Mental Blocks (06:32) - LinkedIn Success (08:27) - Content Strategy and Community Building (11:14) - Overcoming Imposter Syndrome (12:30) - Freedom of Freelancing (14:30) - Traveling and Working Abroad (15:27) - Traveling and Freelancing (16:00) - Balancing Work and Freedom (16:44) - Dealing with Difficult Clients (17:16) - Enjoyment in Work (17:50) - Importance of Branding (19:52) - Personal Branding and Client Attraction (21:40) - Exciting Branding Projects (25:30) - Power of Perception in Branding (29:30) - Impact of AI on Branding (30:44) - Utilizing AI in Brand Design (32:35) - Future Plans and Growth (34:02) - Personal Struggles and Mental Health (37:52) - Closing Thoughts and Farewell

Nicolas Markwald (*1978) ist Professor für Kommunikationsdesign und ein Experte in den Bereichen Corporate Identity, Brand Design, digitale Medien und strukturelles Design. Seine gestalterische Arbeit verbindet strategisches Denken mit kreativer Exzellenz und wurde mit über 100 nationalen und internationalen Auszeichnungen gewürdigt. Seit 2021 lehrt Nicolas Markwald als Professor für Kommunikationsdesign an der Internationalen Hochschule Rhein-Waal. Dabei legt er den Fokus auf praxisnahe und zukunftsorientierte Ausbildung: Er begleitet die nächste Generation von Gestalter*innen dabei, ein ganzheitliches Verständnis von Kommunikation zu entwickeln, kritisches Denken zu fördern und Design als interdisziplinären Möglichkeitsraum zu begreifen. Seine Lehrveranstaltungen umfassen Themen wie Corporate Design, Designmanagement und innovative Kommunikationsstrategien. Von 2017 bis 2021 war Nicolas Markwald Vorstandssprecher des Deutschen Design Clubs (DDC e.V.), wo er Debatten über die Rolle von Design in Gesellschaft und Wirtschaft initiierte und Formate für nachhaltiges und weltverbesserndes Design entwickelte. Seit 2024 ist er Mitglied des Kuratoriums der World Design Capital Frankfurt Rhein-Main 2026, wo er seine Expertise in übergreifenden Designfragen einbringt. Als Mitbegründer und Kreativdirektor des Studios Markwald Neusitzer Identity, das er von 2006 bis 2023 leitete, prägte er die Entwicklung von visuellen Identitäten, crossmedialen Kommunikationssystemen und narrativen Designformaten. Seine Projekte vereinen dabei analoge und digitale Plattformen und stehen für eine klare Verbindung von Form, Funktion und Botschaft. Nicolas Markwald wird interviewt von Gerda Breuer. Nach einer umfassenden Museumslaufbahn als Ausstellungmacherin, Leiterin und Direktorin wurde Sie 1995 als Professorin für Kunst- und Designgeschichte an die Universität Wuppertal berufen und betreute 20 Jahre lang Studierende im Industrial Design und Kommunikationsdesign. Mit dem Lehrstuhl war eine Designsammlung verbunden und Ausstellungsräume. Dort wurden Ausstellungen und Symposien veranstaltet, alle verbunden mit umfassenden Publikationen. Parallel war sie Vorsitzende der Henry van de Velde-Stiftung in Hagen mit einem eigenen Symposiums-Programm und entsprechenden Publikationen. Von 2005 bis 2012 war sie Vorsitzende des wissenschaftlichen Beirates am Bauhaus Dessau und anschließend erhielt sie ein Fellowship der dortigen Stiftung. Sie war für kurze Zeit Mitglied des International Academic Committee, Bauhaus Institute, China Academy, Hangzhou, China Seit März 2014 ist sie pensioniert, hält zahlreiche Vorträge, war Mitglied des wissenschaftlichen Beirates „Bauhaus NRW“ zum 100jährigen Jubiläum der Bauhausgründung, veröffentlicht einschlägige Aufsätze und hat zuletzt das Buch „HerStories in Graphic Design. Dialoge, Kontinuitäten, Selbstermächtigungen. Grafikdesignerinnen 1880 bis heute / Dialogue, continuity, self-empowerment. Women graphic designers from 1880 until today“ herausgegeben. Gerda Breuer war Gast in der DDCAST Folge 171 mit dem Titel ‚Die Designhistorikerin‘.

Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients' products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:His background in psychology, and how it led him to design experiences, and to found his own UX consultancyWhere do products fit in in the holistic approach of experiences Where do we start with experience design? The role of Design Thinking in the context of Experience ThinkingThe missing process for service designersThe 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service DesignThe importance of Brand Design on both product and service, and how some organizations ignore itWho should own the Experience Design (hint: it might be the Product people)Designing the experience that the users will be part of and not just the GTMWhere we can learn and get inspiration for experiences, and how do apply it to the experiences we need to designThe state of the industry and the adoption Experience Design/ThinkingHow can Product Managers start applying Experience Thinking within their organization and stakeholders And much much more…You can connect with Tedde at:LinkedIn: https://www.linkedin.com/in/teddevg/ Akendi: https://www.akendi.com Purchase the book: connect with Tedde directly for detailsYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Are you wondering how to create a fitness brand design that visually brings out your business's best, most authentic side? Meet Olivia August, brand designer for team Pixality and designer at Bold August Design Studio.  A little bit about Olivia: Olivia has been my branding go-to for over five years now. She designed the branding for my business, Pixality Design, and many of Pixality's clients. Not only do I admire the creativity and quality of Olivia's designs, but one of the things I appreciate most about working with her is her approach to branding beyond just a logo. She helps business owners create and implement true visual brand systems that are practical for ongoing marketing needs.  Here's a quick rundown of what we covered: What is branding and brand identity?   What makes a good logo for a fitness studio? And what should you avoid?  Besides a logo, what other elements does Olivia think are essential to having a practical brand set that helps a studio look cohesive across various platforms? Once a studio owner invests in branding, it has logo variations, colors, fonts, and maybe some patterns, icons, or textures. What's next?  How often should someone reassess their visual brand, and how do you know what it needs to stay current? Links: Add on Branding to any Pixality Web Design Project. Learn more: https://pixalitydesign.com/web-design Olivia's website: https://boldaugust.com/ Bold August Design on Instagram: https://www.instagram.com/bold.august.design    

Text the show!Join us for an inspiring conversation with Teri Weber, a trailblazing fourth-generation military officer and C-17 pilot in the United States Air Force. Teri shares her incredible journey as a female aviator in a male-dominated field and how she has built a personal brand in the Air Force, all while juggling the responsibilities of motherhood and authorship. Her story is a testament to the power of resilience, strength, and femininity in achieving success.Teri's passion for storytelling and aviation comes to life in her children's book series, "Operation Aviation," which aims to captivate young readers with engaging tales of teamwork and adventure, all while offering educational insights into military missions.Listen in as Teri reveals her branding journey, balancing military regulations with personal style, and how her role as a mother enriches her personal brand. Her partnership with BrandWell and their strategic approach to visual branding underscore the importance of creativity and community interaction. Teri's story is a full-circle moment, demonstrating that building a successful brand doesn't require a formal business education, but rather a commitment to authenticity, adaptability, and empathy. Don't miss this empowering episode filled with practical advice and inspiration for anyone looking to make their mark in any industry.DISCLAIMER: Major Teri Weber Boivin's opinions do not necessarily express those of the Department of Defense or the Department of the Air Force.Links Mentioned in Today's Episode:Visit Teri's WebsiteOrder “Operation Aviation” Books! Work with BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

2024 was the year the Perplexity brand took over the design community. And a big reason why is because of Phi Hoang.So this week's episode is a deep dive into brand experience design and creativity with AI tools. We get an inside look at:Phi's creative process with MidjourneyWhy Perplexity thinks of the brand in “seasons”Phi's tool stack for creating marketing videos with AIBehind-the-scenes of how Phi stumped the founder of MidjourneyWhy Perplexity cares about creative consistency > visual consistencya lot morePhi referenced the episode with Henry Modisett the Head of Design at PerplexityMike Smith from Smith & Diction is who Phi collaborated with on the initial brand identityPhi uses Midjourney for image creationHe also mentioned Runway, Luma, and Krea for video work.

Text the show!Explore the ever-popular debate between Squarespace and WordPress, two giants in the web design world, as Victoria shares her personal experiences designing on both platforms! Uncover the strengths and weaknesses of each platform to help you decide which one is the right fit for your business. From ease of use to design capabilities, and from customization options to SEO effectiveness, there is no stone unturned. Whether you're a small business owner or a solopreneur, this episode will equip you with the insights needed to choose the platform that best supports your brand's online presence and growth.Victoria will break down the costs and features of building a website on these platforms, highlighting why Squarespace might be the go-to for those seeking a streamlined, all-in-one solution, and why WordPress remains a favorite for those requiring extensive customization. The conversation also dives into the important aspects of security, maintenance, and customer support, emphasizing the critical impact these elements can have on your website's performance. With statistics, personal anecdotes, and practical advice, this episode is designed to empower you to make an informed choice that aligns with your business goals and technical expertise.Links Mentioned in Today's Episode: Listen to Episode 142: How to Build a Website that Converts: Website Tips for Service-Based EntrepreneursListen to Episode 102: From Local Experts to National Success: The Story of Two Nashville Realtors and the Home-Buying Class They BuiltGet support with your Squarespace website from the BrandWell girls here!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Text the show!Have you ever considered the profound impact that choosing between high-ticket and low-ticket business models could have on your entrepreneurial journey? From the elevated profit margins and personalized client relationships of high-ticket models like one-on-one coaching to the broad scalability and accessibility of low-ticket offerings such as digital courses, Victoria dissects the advantages and challenges each model presents. Drawing from her own experiences with BrandWell, she illuminates how aligning your business approach with your personal lifestyle and market demands can play a pivotal role in your success.Discover how low-ticket offers can serve as a gateway for clients to engage with higher-value services, despite the inherent challenges of maintaining personal connection and brand development. With real-world examples, including the inspiring journey of Sarah Blakely and Spanx, Victoria delves into the nuances of strategically pricing your offerings and committing to client success, regardless of the ticket size.Lastly, she reflects on the importance of being true to oneself when deciding between high and low-ticket strategies. Aligning your business model with your personality and lifestyle can be key, especially as life stages shift and priorities evolve. Whether you favor the personal fulfillment of high-touch client interactions or crave the flexibility and reach of low-ticket scalability, this episode offers valuable insights to guide you through these strategic choices. Tune in to gain fresh perspectives on shaping a business model that resonates with your unique entrepreneurial spirit.Links Mentioned in Today's Episode:Listen to Previous Episodes with Gwen Tinsley:109: The Psychology of Selling ft. My Personal Sales Coach, Gwen Tinsley132: 10 Myths You've Been Told About Selling That Are Hurting Your Business and Your Confidence ft. My Sales CoachEnroll in The Branding Business School TODAY! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Send us a textOn the latest episode of the Stories to Create podcast, Cornell Bunting sits down with Monika Jackson, M. Div., a dedicated life coach and founder of Royalty Mission Network. Monika has committed her life to helping others reach their full potential through transformational coaching, leadership development, and community-building. With a strong background across various industries, she brings expertise in Training and Development, Sales, Customer Satisfaction, Customer Retention, Consulting, Financial Advisory, and IT Services. Her areas of strength include Executive Coaching, Leadership Development, Public Speaking, Life and Career Coaching, Business and Non-Profit Consulting, Brand Design, Project Management, and HR Consulting.Born in Takoma Park, Maryland, and raised in New Jersey, Monika shares her experiences growing up, including her early resistance to school, her struggles with cultural identity, and conflicts with peers. She also reflects on her sheltered upbringing in the church, which sometimes left her questioning her own culture and experiences. Through her stories, Monika shares invaluable life lessons and insights that have shaped her journey and continue to inspire those around her. Support the showThank you for tuning in with EHAS CLUB - Stories to Create Podcast

Du brauchst unbedingt Fotos für deine Webseite oder so. Das Problem: Es sind noch so viele Fragen offen - ob dein Angebot, deine Zielgruppe oder dein Brand Design! Wie stellst du sicher, dass deine Fotos trotzdem zu dir passen und dchr bestmöglich in deinem Erfolg unterstützen? In dieser Folge gebe ich dir die Antworten!

Text the show!What if you could transform from a "best kept secret" into the go-to expert in your industry? Join Victoria as she unlocks the secrets of personal branding with the renowned personal brand specialist, Roz Miller-Choice, famously known as the "Expert Maker." Discover how Roz's transition from a television reporter to a leader in personal branding has equipped her with unique insights into helping individuals stand out in a crowded market. Explore her strategies for uncovering and packaging expertise, emphasizing the power of brand positioning and differentiation.Authenticity is key to crafting a brand story that resonates, and Roz delves into the essentials of building such narratives. Using a personal anecdote, they discuss the importance of resisting AI in brand storytelling to maintain genuine connections with your audience. A compelling brand narrative goes beyond visuals, as they highlight the balance between infusing personal experiences and aligning them with business values. Learn how to reassess and tailor your services to meet the evolving needs of your audience, ensuring a brand story that not only attracts clients but truly reflects your brand's essence.As this insightful episode wraps up, Roz introduces the transformative process of her "Expert Maker" TV show, which guides individuals in becoming industry leaders. She provides practical steps for building a robust digital presence, maintaining consistent content creation, and enhancing social media strategies without compromising on quality. Whether it's through professional styling or creating a focused digital footprint, discover how to effectively package your unique expertise in this episode.Links Mentioned in Today's Episode:Visit Roz's Website Connect with Roz on Linked In!For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director.Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective.Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.Find show notes and episode highlights at https://nwrk.co/omq-jessica.  To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

Text the show!Rebranding a business is never easy, especially when you're caught in the whirlwind of internal struggles and realizations. In today's episode, Victoria chats with The Branding Business School's Podcast manager, Elisa Dyer, all about her transformative journey of rebranding her business from a virtual assistant brand to Zealcast Studios—a name that perfectly encapsulates her mission and aspirations. Inspired by a pivotal module on The Art Of Naming at The Branding Business School, Elisa reveals how she overcame the hurdles of merging different aspects of her personality into a cohesive brand. Learn how strategic branding and planning played crucial roles in creating an energetic yet approachable vibe that resonates with her ideal clients.Victoria and Elisa also explore the multifaceted benefits of podcasting for entrepreneurs, from building credibility and community to creating networking opportunities. They discuss the nuances of monetizing a podcast, emphasizing the distinction between direct and indirect methods. Lastly, you'll hear personal experiences and success stories that illustrate how podcasting can enhance trust, attract valuable leads, and foster meaningful connections. If you're in a similar place that Elisa was with considering a rebrand OR if you're considering starting your very own podcast, this episode is packed with actionable insights that underscore the necessity of strategy in your brand as well as the transformative impact of podcasting on business growth and personal connections.Links mentioned in today's episode:Check Out ZealCast Studios' WebsiteFollow Elisa & ZealCast Studios on InstagramZealCast Studios' Facebook PageJoin The Branding Business School Waitlist For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Does your brand's visual identity truly reflect your mission, values, and target audience? In this episode of The Branding Business School podcast, we dissect the five most common mistakes entrepreneurs make when crafting their visual brand. From the strategic pitfalls of overlooking psychological impacts in color selection to the dangers of choosing logos and fonts based on personal biases, we provide actionable insights to ensure your brand resonates powerfully with your audience. Let's break down why a deep understanding of your brand's foundation is crucial before you leap into design, and how avoiding these common blunders can align your visual identity with your business goals.We also shine a spotlight on the importance of investing in professional branding and the timeless effectiveness of simplicity in logos, drawing inspiration from iconic brands like Coca-Cola and Nike. Discover why a versatile brand suite is essential for maintaining consistency across various platforms and how thoughtful font selection can evoke the right emotions to match your brand's ethos. Whether you're launching a new venture or contemplating a rebrand, this episode equips you with the knowledge to build a cohesive and impactful visual brand without misplacing your priorities. Join us for a robust discussion that promises to elevate your branding strategy to new heights.Links Mentioned in Today's Episode:BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Let's be real, no matter how much we try to avoid it, there will always be times when a client isn't happy. In today's episode, unlock the secrets to turning challenging client interactions into opportunities for growth and stronger relationships. Learn how to effectively manage and mitigate client dissatisfaction by employing mutual respect, clear communication, and empathy. This episode is packed with actionable strategies such as a thorough vetting process and setting clear expectations from the outset, ensuring that conflicts are minimized and smoother project executions are achieved. Whether it's handling difficult conversations with professionalism or using direct phone communication to de-escalate tense situations, Victoria offers practical tips and real-life examples that will help you maintain a positive rapport with your clients.Discover the power of empathy in navigating client mishaps as Victoria shares personal stories and lessons learned. From addressing misunderstandings in project scopes to dealing with aggressive client behavior, she emphasizes the importance of listening empathetically and responding without defensiveness. Hear about real-world scenarios where small gestures of goodwill, like a Starbucks gift card, made a big difference in client satisfaction. Victoria also discusses the significance of maintaining professionalism even in the face of hostility and the value of having a cancellation clause in contracts. Tune in for valuable insights on building resilient client relationships that can withstand the inevitable bumps along the road.Links Mentioned in Today's Episode:BrandWell DesignsJoin the Waitlist to The Branding Business School For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Design sells products. As marketing trends continue to evolve, so does design. So how do creative agencies and studios make sure they're on top of the new design trends and deliver high-profile, purchasable work for their clients? We're joined today by Mike McVicar, Partner at Gander, the design shop behind splashy brands like Graza and Magic Spoon, to speak about how to craft successful visuals for brands. Join our host Jon Weigell, for an in-depth conversation with Mike McVicar. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit Subscribe or Follow us on Apple Podcasts so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  Plus! Your engagement matters to us. If you are a fan of the show, be sure to leave us a 5-Star Review on Apple Podcasts https://podcasts.apple.com/us/podcast/the-hustle-daily-show/id1606449047 (and share your favorite episodes with your friends, clients, and colleagues).

Welcome back to The Branding Business School Podcast - Season 8! After a 15-week hiatus, Victoria is thrilled to reconnect with you all and share insights from her unconventional summer. This episode kicks off with reflections on taking time off from BrandWell to spend quality time with her children, embracing a flexible and unstructured work routine. This summer, Victoria decided to eliminate structured meetings and obligations from her calendar, so that she could prioritize being present for her girls. Balancing work and motherhood, especially with young children, poses its challenges, but it was mentally relieving to remove internal meetings and focus on being present with her family. With her team's support, Victoria could prioritize essential projects while delaying others. Her daily work routine centered around her children's nap and quiet times, offering a consistent yet limited work window that allowed her to invest in meaningful family moments, including cherished evenings with her husband, James.The experience of balancing work and family life turned out to be more rewarding than she anticipated. Despite initial fears of a dip in sales, June was a strong month, and July even broke records, highlighting the strength of BrandWell's systems and team. Pre-scheduling content and conducting efficiency audits were key strategies that maintained business operations smoothly during her time off. By trimming non-essential tasks and focusing on impactful ones, Victoria ensured crucial operations were always addressed. This intentional shift underscored the importance of building a flexible business that supports family life, and Victoria is grateful for the unexpected success and the divine blessings that made it possible. Tune in to hear more about how taking a step back can sometimes propel your business forward.Links mentioned in today's episode:BrandWell DesignsFor show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

When it comes to branding and design, I am NOT a pro. I know this. But I also know who to call. Because I believe so strongly in the power of a strong visual identity for any business, this is one area that I have invested in since the beginning of my business.  Listen in to this candid convo with my brand designer turned friend, Emma Tedescucci from Homeward Creative Co, as we chat about what a brand identity really is (hint, its so much more than a logo), what you should look for in a brand designer (even if it is not her), and what she really wishes ALL business owners knew (it's probably not what you'd expect.)   If you are even considering updating your visual brand, reach out to Emma at HomewardCreativeCo.com. Tell her that I sent you and get 10% off your first branding design service.    And peep the magic she worked on my website over at FaithHanan.com Get our most loved cheatsheet: SEO Cheat Sheet Questions? Shoot em on over to Email info@faithhanan.com

‘A brand is a living, breathing thing. A stale brand is a dead brand'In this episode, we are joined by Bob Galmarini, Senior Director of Brand Design at Databricks, as he shares his journey leading a multidisciplinary team of one of the fastest-growing organizations in the tech space, and discusses how his team navigates the challenges of simplifying complex messaging for a technical audience. Bob also addresses the importance of telling brand stories that resonate with the buyers, no matter the complexity of the product or service, and emphasizes the areas where B2B brands can still learn from B2C. We also discuss: Why integrating quantitative data with emotional storytelling is key—staying data-informed rather than data-drivenHow AI tools are being utilized to enhance creative workflows, focusing on efficiency, templatizing, and automation.The necessity of finding a balance between top-of-funnel and bottom-of-funnel (BOFU) content to enhance brand awareness and engagement.

Paving a Path for Cider Branding at Cultivator Meet Kirk Evans, the founder of Cultivator Creative. In this episode, Kirk shares his journey from a casual cider maker to a professional brand designer specializing in cider packaging and identity. Kirk Evans Cultivator Creative focuses on creating comprehensive brand identities that go beyond just a logo. Kirk emphasizes the importance of a cohesive brand voice, graphical elements, and a well-thought-out brand guideline to ensure consistency across all marketing materials. His approach ensures that even small cider brands can present themselves professionally and attractively to consumers. The Journey to Cider Branding at Cultivator Kirk's journey into the cider world began in early 2020 when he decided to try making cider at home. What started as a hobby quickly turned into an obsession, leading him to a career shift. With his extensive experience in design and marketing, Kirk saw a gap in the cider industry for specialized branding services. Thus, Cultivator Creative was born. The Importance of Brand Identity According to Kirk, brand identity in the cider industry involves more than just a logo. It encompasses everything from the brand's voice to the graphical elements used in packaging. A strong brand identity helps cider makers communicate their story effectively and stand out on crowded shelves. Kirk's process includes creating detailed brand guidelines that outline all aspects of the brand's visual and verbal identity. This comprehensive approach ensures that every piece of marketing material aligns with the brand's core message and appeals to its target audience. Branding Tips for Cider Makers Know Your Brand: Understand who you are as a brand and what you want to convey to your customers. Be Bold: Don't be afraid to be bold and disruptive with your branding. Standing out is crucial in a competitive market. Consistency is Key: Ensure your branding is consistent across all platforms, from social media to packaging. Invest in Packaging: Eye-catching packaging can make a significant difference in attracting new customers. Contact Info for Cultivator Website: https://cultivarcreative.com/ Mentions in this Cider Chat French Cider Tour 2024 Who's cross promoting cider #xpromotecider @spacetimemeads @sraml_machinery encourage followers to listen to episode 324 featuring Jan Šraml @degerdenner @3dogciderbrewstillery @hardciderguy

What if you could double your income with a blend of grit and tenacity? Join us as we welcome back BrandWell's sales coach and The Branding Business School educator, Gwen Tinsley, to the podcast! Gwen shares her compelling story of transitioning careers, her deep-rooted friendship with Victoria and how she helped her find confidence in selling. Together, they discuss strategies for dealing with difficult clients, maintaining pricing integrity, and building confidence in closing sales. This episode is packed with 10 myths that you've been told about selling and  actionable insights on what to do instead that promise to elevate your entrepreneurial journey.Discover how tapping into emotions can significantly influence purchasing decisions and create authentic human-to-human connections. The conversation emphasizes the importance of a thorough client discovery process and the necessity of protecting one's emotional well-being by carefully selecting clients. Gwen and Victoria discuss the benefits of an outcome-based approach, aiming to foster a positive and invigorating business environment.Challenging common myths around selling in female entrepreneurship, this episode debunks misconceptions that could be holding you back. From the false notion that only extroverts can succeed in sales to the detrimental practice of discounting prices, Gwen and Victoria share valuable lessons on maintaining pricing integrity and niching down to attract the right clients. They also cover the importance of consistent follow-ups and structured communication in sales. Tune in to learn how expert sales coaching can be transformative, helping you handle difficult clients, balance work and life, and ultimately grow your business with confidence.Links mentioned in today's episode:Enroll for The Branding Business School here!Grit and Tenacity Consulting Listen to The GT PodcastStart building your Client Discovery Qualification Process with Gwen's freebie! For show notes, head to www.thebrandingbusinessschool.com/thepodcast/ Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/ Follow BrandWell on Instagram. Follow The Branding Business School on Instagram. Save 50% off your first year of Honeybook using this link! Save 50% off your first year of Flodesk using this link! Get $30 off your first month of Nuuly using this link! Get up to $150 off your first box of Factor Meals using this link!

Wondering why hiring someone on Fiverr won't get you the results you want and why building a brand needs a strategy behind?In this episode of The Business Ownership Podcast I interviewed Logan Hughes. Having taken the entrepreneurial leap of faith over 10 years ago, Logan truly abides by a drive to serve clients well and build real community in the digital marketing space. As the CEO of an Inc.5000 company, his skills, heart for people, authenticity, drive to serve, and passion for helping other entrepreneurs thrive have made a lasting impact on the people he connects with.Logan reveals the importance of branding, personal connection, and effective client communication. Learn how to create a strong brand that resonates with your audience and sets you apart from the competition. Discover the power of personal branding and how it can help build trust and connection with your clients.Check this out!Show Links:Logan Hughes Facebook: https://www.facebook.com/logan.hughes.hiteHITE Digital Website: https://www.hitedigital.com/manchester/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/