Podcasts about product podcast

Pour un fois, je suis toute seule face à vous pour analyser les apprentissages communs partagés par les leaders du Product Marketing interviewés dans cette dernière saison.Les invité.es de la saison 6 :Julien Sauvage, CMO chez Cordial, ex VP PMM Clari et GongJulie Shaffer, PMM Director chez SmartlyBertrand Hazard, Consultant PMM, Ex VP PMMShannon Vettes, CEO & CPO chez UsersnapAxel Kirstetter, VP PMM chez GuidewireHarvey Lee, Fractional PMM & Advisor, Ex VP PMM chez Product Marketing AllianceÀ travers leurs parcours et leurs prises de position, une vision plus exigeante du métier se dessine.Mes 5 apprentissages :Le rôle PMM reste mal comprisLien entre PMM et revenuClarté et simplification comme levier stratégiqueLes parcours non linéairesFocus marché vs focus produitJ'espère que ce nouveau format vous plaît, n'hésitez pas à m'écrire sur Linkedin pour me dire ce que vous en avez pensé ! ça me fait toujours hyper plaisir de lire vos retours.INVITATION WEBINAR: On se retrouve le 26 février à 11h pour parler de feedback-loop et Voice of Customer? Pour en savoir plus et s'inscrire c'est iciDurant ce webinar, nous analysons comment les équipes B2B peuvent reconstruire une compréhension commune de leurs acheteurs à partir de la Win-Loss analysis, plutôt que de multiplier les signaux fragmentés. Une approche concrète pour aligner Sales, Marketing et Product autour d'une même réalité business.RESSOURCES

In this episode, Carlos Gonzalez de Villaumbrosia, Founder & CEO at Product School, interviews Tim Simmons, Chief Product Officer at Walmart International, the retail giant serving 255 million customers weekly across 18 countries. Tim is leading a massive transformation to move from decentralized tech stacks to global platforms that empower local innovation.Tim explains why complexity is actually a competitive advantage when training AI. He dives deep into Agentic AI and the concept of Orchestrators—systems that manage workflows between agents to automate tasks like user story generation with 88% accuracy. He also shares the strategy behind the Walmart Translation Platform (WTP), which has cut translation costs by 99% while increasing speed and trust.What you'll learn:The Orchestrator Strategy: How to build AI systems where project manager agents coordinate tasks for maximum efficiency.Global vs. Local: A framework for building core platforms that scale while allowing for hyper-local customization.The ROI of AI: How Walmart tracks adoption and accuracy, not just productivity.Human in the Loop: Why keeping humans involved in AI workflows actually makes the models smarter over time.Key takeaways:Complexity is Data: The more you expose AI to your organization's complexity, the more resilient and accurate it becomes.Trust Through Nuance: Successful localization isn't just word-for-word translation; it's about capturing intent to build customer trust.Platform Discipline: Moving from bespoke builds to multi-tenant codebases is essential for scaling innovation globally.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Tim SimmonsSocial Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

We're keeping the AI Tools series rolling with Adir Traitel, entrepreneur, product leader, and early adopter of just about every vibe coding tool out there. Adir joins Matt and Moshe to share hard‑won lessons from building real apps with v0, Bolt, Replit, Figma Make, and more, all while running his own startup and consulting on product builds across industries.From his early days in project management and mobile app startups, through work with companies like Moovit and across FinTech, AgTech, and credit scoring, Adir has consistently been the “try it first” person for new build tools. In this episode, he breaks down what these platforms actually do well, where they fall short, and how product managers can use them responsibly for experiments, prototypes, and beyond.Join Matt, Moshe, and Adir as they explore:Adir's journey from PM and founder to heavy user of vibe coding tools in his current startupHis 3-layer view of the ecosystem: AI dev assistants (Cursor, Antigravity, Claude Code), front-end mockup tools (v0, Figma Make), and full‑product builders (Lovable, Base44, Bolt, Replit)V0: where it shines for quickly building functional UIs (like his electricity consumption app) and where it starts to crackLovable: great for sites and simple flows, but not ideal for complex SaaS or CRM‑like productsBolt: fun and fast for concepts, but why it never got him close to productionReplit: stronger agents and capabilities, but weaker UI output and surprising backend defaults that can get very expensive very quicklyFigma Make and Google Stitch: when design quality trumps everything else, especially for SaaS interfacesThe real costs of vibe coding: AI token spend, hosting/pricing traps, and why production economics matter as much as build speedWhat his “dream product” would look like, including multi‑agent environments, better security/privacy, and built‑in QA and CI/CDHow all this is reshaping the product management role, and why curiosity and tool fluency are becoming must‑have skillsAnd much more!Want to connect with Adir or learn more?LinkedIn: https://www.linkedin.com/in/adirtraitel/ Website: https://adirtraitel.com/You can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcastMatt Green: https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky: http://www.linkedin.com/in/mikanovskyNote: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Carlos Gonzalez de Villaumbrosia, CEO & Founder at Product School, interviews Aparna Sinha, SVP of Product at Vercel, the cloud platform recently valued at $9.3 billion following a $300 million Series F. Aparna joins us to discuss how Vercel is powering the next generation of AI-native applications.Drawing from her experience at Google Kubernetes and Pear VC, Aparna reveals how Vercel empowers Teams of One to ship faster than ever. She explores the cultural shift required to build in the AI era—moving from rigid planning to rapid experimentation and iterating to greatness.What you'll learn:How Vercel's Team of One philosophy maximizes developer leverage.Why shipping imperfect products early is crucial for AI strategy.The mechanics of Hybrid Pricing to balance AI costs and value.How to use internal dogfooding to accelerate product quality.Key takeaways:Speed is Survival: In the AI era, waiting for perfection means falling behind.Agency over Hierarchy: Small, autonomous teams outperform large structures.Price for Value: Align AI pricing with user outcomes, not just compute costs.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Aparna SinhaSocial Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

We're continuing our AI Tools series with Marcos Polanco, engineering leader, founder, and ecosystem builder from the Bay Area, who joins Matt and Moshe to introduce CLEAR, his method for using AI to build real software, not just demos. Drawing on decades in software development and his recent research into how AI is reshaping the way teams ship products, Marcos shares how CLEAR gives both technical and non‑technical builders a production‑oriented way to work with vibe coding tools.Instead of treating AI like a magical black box, Marcos frames it as an “idiot savant”: incredibly capable and eager, but with no judgment. CLEAR wraps that raw power in structure, guardrails, and engineering discipline, so founders and PMs can go from prototype to production while keeping humans in control of the last, hardest 20%.Join Matt, Moshe, and Marcos as they explore:Marcos's journey through engineering, founding, and AI research, and why he created CLEARWhy AI tools like Bolt, Cursor, Claude, and Gemini are fabulous for prototypes but risky for production without a methodCLEAR in detail:C – Context: onboarding AI like a new hire, using stories and behavior‑driven design (BDD) to articulate requirementsL – Layout: breaking work into focused, scoped pieces and choosing a tech stack so AI isn't overwhelmedE – Execute: applying test‑driven development (TDD), writing tests first, then having AI write code to pass themA – Assess: using a second, independent LLM as a QA agent, plus a human‑run 5 Whys to fix root causes upstreamR – Run: shipping to users, gathering new data, and feeding it back into the next iteration of contextHow CLEAR lowers cognitive load for both humans and AIs and reduces regressions and hallucinationsWhy Markdown (with diagrams like Mermaid) is becoming Marcos's standard format for shared human–AI documentationHow CLEAR changes the coordination layer of software development while keeping engineers central to quality and judgmentPractical advice for PMs and founders who want to move from “just vibes” to predictable, production‑grade AI developmentAnd much more!Want to go deeper on CLEAR or connect with Marcos?CLEAR on GitHub: https://github.com/marcospolanco/ai-native-organizations/blob/main/CLEAR.mdCLEAR slides: https://docs.google.com/presentation/d/1mwwDtr7cCP5jLUyNVgGR5Aj-MBq8xsMlhSc0pvSQDks/edit?usp=sharingLinkedIn: https://www.linkedin.com/in/marcospolancoYou can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcastMatt Green: https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky: http://www.linkedin.com/in/mikanovskyNote: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Évoluer dans sa carrière de PMM ne se résume pas à cocher des compétences ou à changer de titre.Pour en parler, j'accueille Julie Schaffer, PMM Director chez Smartly.On parle de ce qui fait réellement la différence quand on veut progresser, prendre plus de responsabilités et gagner en crédibilité.Julie a évolué rapidement dans sa carrière, de l'évènementiel en France, à PMM contributrice individuelle chez Google, pour devenir aujourd'hui PMM Director : elle partage un retour d'expérience très concret sur les leviers souvent sous-estimés de la progression en Product Marketing.On discute notamment de posture, de communication et de gestion des parties prenantes, avec une conviction forte : les compétences PMM sont nécessaires, mais insuffisantes pour passer les caps de carrière.Découvrez : 

In this episode, Carlos Gonzalez de Villaumbrosia, CEO & Founder at Product School, interviews Anique Drumright, General Manager and VP of Product at Rippling, the workforce management platform valued at $16.8 billion with over $570 million in ARR.Anique is a product veteran who has shaped high-growth teams at Uber, TripActions, and Loom. Now at Rippling, she helps lead a workforce of over 4,000 employees, including 100 former founders, to maintain the speed and ownership typically lost at scale. In this conversation, Anique breaks down how Rippling successfully operates as a compound startup and why product leaders must evolve into General Managers.What you'll learn:How to pivot from managing a backlog to owning a P&L as a GM.The Compound Startup framework for consolidating enterprise categories.How to build high-performing teams by hiring for "founder-level" curiosity.Strategies for proving ROI to enterprise customers to drive platform adoption.Key takeaways:Go and See: Why leaders must personally investigate customer issues to set the bar for quality.Singular Obsession: How to organize teams to maintain focus and velocity as you scale.Automating ROI: How Rippling uses product efficiency to justify headcount reduction for clients.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Anique DrumrightSocial Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

We're excited to continue our AI Tools series with Yaron Lavie, a veteran product leader with over 25 years of experience in FinTech, InsurTech, and now retail tech at Nexite, where he helps fashion retailers unlock unique in-store data. In this episode, Yaron joins Matt and Moshe to share how he used Base44, an AI-powered, full‑stack vibe coding platform, to take a completely new product idea from concept to a deployed prototype without touching his R&D team.Yaron walks through why traditional approaches like Figma mockups and static visuals weren't enough for the kind of validation he needed, and how he experimented with tools like Gemini, Claude, and ChatGPT before landing on Base44 for an end‑to‑end, fully hosted solution. He explains how Base44's conversational, chat-based builder let him model user personas, flows, and entities, then iteratively refine an interactive analytics dashboard with real (anonymized) data, all inside a time‑boxed, low‑risk experiment that still respected security constraints.Join Matt, Moshe, and Yaron as they explore:Why Yaron needed to validate a new product idea without pulling scarce R&D resources off other prioritiesHow he moved from static mockups to interactive prototypes with real data, and where Gemini helped and fell shortWhat made Base44 stand out versus other vibe coding tools like Lovable: full-stack, hosted, and truly end-to-endThe importance of “context engineering” over simple prompt engineering when building with LLM-based buildersUsing Base44's discussion mode, live preview, and QA test generation to shape the product before committing to codeReal-world limits: hitting a ceiling on UX depth, inflated code, and friction with design systems and engineering standardsHow he transitioned from a Base44 prototype to a ground-up rebuild with the core dev team, using the prototype to generate user storiesPractical pros and cons: integrations, multi-currency support, database control, and when full-stack vibe coding is “good enough”Where Yaron sees vibe coding going next, and how PMs can use it responsibly for experimentation and usability testingAnd much more!Want to connect with Yaron or learn more?LinkedIn: https://il.linkedin.com/in/yaronlavieYou can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcastMatt Green: https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky: http://www.linkedin.com/in/mikanovskyNote: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Découvrez le parcours de Julie Schaffer, Product Marketing Director chez Smartly, installée à New York.Julie a commencé sa carrière dans l'événementiel en France, avant de découvrir le métier de PMM aux États-Unis chez Google. Après plusieurs expériences, elle a gravit les échelons jusqu'à être PMM director chez SmartlyDans cet épisode, elle nous raconte avec passion et humilité son parcours :

Product Marketing is still one of the most misunderstood roles in tech.Too often, PMMs are undervalued, mis-scoped, or reduced to “just doing the slides.”In this episode, I'm joined by Harvey Lee, a Product Marketing leader with over 30 years of experience across companies like Microsoft and the Product Marketing Alliance. From individual contributor to VP, Harvey is now a fractional PMM and consultant, and the #1 ranked Product Marketing creator on LinkedIn by Favikon.Together, we unpack why the PMM role remains unclear in so many organizations, what Product Marketing is really responsible for, and how PMMs can reclaim their impact and credibility.In this conversation, we cover:Why Product Marketing is still misunderstood after decades of existenceThe real scope of the PMM role beyond slides, launches, and enablementWhat PMMs can do to clarify their value inside their organizationHarvey's transition from corporate leadership roles to independent consultingCareer lessons, strong opinions, and a preview of his upcoming bookIf you're a PMM who has ever felt misunderstood, undervalued, or stuck explaining your role, this episode will give you clarity, confidence, and a necessary reality check.RESSOURCES

In this episode, Carlos Gonzalez de Villaumbrosia interviews Andrey Khusid, Co-founder and CEO of Miro, the visual collaboration platform valued at an estimated $17 billion with over 100 million users. Andrey reveals how Miro transformed from a simple browser whiteboard into a central hub for innovation, serving 250,000 customers worldwide. He discusses the critical shift from best-of-breed tools to platform suites and how Miro is aggressively integrating AI to support agentic workflows.What you'll learn:How to apply day one thinking to constantly reinvent your product strategy.Why speed of learning is the only true competitive moat in the AI era.How to navigate the tension between market consolidation and AI experimentation.The role of acquisitions in scaling a product team to 1,600 people.Key Takeaways:Reinvention is Mandatory: Why you must risk short-term revenue to secure long-term relevance.AI as a Teammate: Moving beyond features to humans and AI working together to solve problems.Fast Fashion Software: How to build a Lovemark brand to survive rapid commoditization.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Andrey Khusid Social Links: Follow our Podcast on Tik Tok here Follow Product School on LinkedIn here Join Product School's free events here Find out more about Product School here

We're excited to welcome Stav Charkham, Business Product Builder at Voyantis, former Product Manager and founder in EdTech, and seasoned automation expert, for a standout episode on using n8n and agentic AI to empower product managers and teams.Stav takes us through his journey from building products with no-code tools like Bubble and iPaaS tools like Make, to his current work scaling business workflows with AI, n8n, and internal systems at Voyantis. Learn how Stav helps teams go from research to business value in days, sometimes even hours, by combining open-source automation, hands-on user insight, and a bias for action.Join Matt, Moshe, and Stav as they explore: - What makes n8n different: open source, secure, and ready for power users, or anyone who wants to build without a developer - The basics of agentic AI: moving beyond IF/THEN logic, with “agents” that make real decisions using LLMs, memory, and a toolset - Practical use cases: how to save hours on manual work, analyze massive amounts of meeting data, and surface business opportunities using AI-powered automations - How Product Managers can independently build tools for their needs, deploying automations without writing code - n8n's interface and workflow, and where technical skill might still required - Open source advantages and trade-offs: privacy, flexibility, cost, and the challenge of building and maintaining integrations - Why automation costs matter, and Stav's real-world tips for measuring and optimizing LLM call expenses - Agentic vs. traditional workflows: when to use an AI agent, and when it's not worth the extra cost or unpredictability - Cautionary tales and improvement wishes for n8n: integration gaps, edge cases, technical hurdles, and the ongoing quest for less technical UX - Kadabra, another tool Stav loves, combining automation frameworks with front-end flexibility - And much more! Want to connect with Stav or learn more? - LinkedIn:https://www.linkedin.com/in/st... You can also connect with us and find more episodes: - Product for Product Podcast:http://linkedin.com/company/pr... - Matt Green:https://www.linkedin.com/in/ma... - Moshe Mikanovsky:http://www.linkedin.com/in/mik... Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We're excited to bring on Elena Levi, Director of Product Management at Payoneer, data analytics veteran, and passionate advocate for product-driven teams, for a special episode exploring what it's really like to use Lovable and other AI-powered vibe coding tools in product development.Elena shares insights from 15 years in data analytics and product, with the journey from data analyst to product leadership fueling her curiosity about how AI can reshape prototyping, design, and collaboration. Drawing from hands-on experience building predictive analytics solutions, Elena reveals why she chose Lovable for fast prototyping, user testing, product sense interviews, and collaborating with both developers and designers.Join Matt, Moshe, and Elena as they explore:The strengths and limitations of Lovable for prototyping: rapid iteration, easy sharing, changing flows on the fly, user testing, and developer handoffWhen vibe coding works, and where you still need engineering and design expertiseThe realities of code generation, versioning, Supabase integration, and why Lovable stood out from the competition at the time she chose itUsing Lovable for product sense interviewsPractical tips: breaking tasks into smaller prompts, saving tokens with up-front documents, and why the first prompt is the most importantThe trade-offs of using AI tools for MVPs, B2B vs. B2C products, and where privacy and maintainability concerns come inResponses from engineers and designers, what these tools mean for their work, learning curves, and whether they help or hinder junior team membersExpectations vs. reality: how close AI tools get you to the finish line, and why “the last mile” is the toughestConundrums, gotchas, frustrations, and how to keep flexibility in your workflowWhy do PMs must always ask “Why?”, and why AI alone can't replace a critical data mindsetAnd much more!Want to connect with Elena or learn more?LinkedIn: https://www.linkedin.com/in/elena-levi-dataYou can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcastMatt Green: https://www.linkedin.com/in/mattgreenproductMoshe Mikanovsky: http://www.linkedin.com/in/mikanovskyNote: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, Carlos Gonzalez de Villaumbrosia speaks with Rachel Wolan, CPO at Webflow, the visual development platform valued at $4 billion that empowers over 3.5 million designers worldwide. Rachel discusses Webflow's bold strategy to evolve into an AI-native experience platform with the launch of AppGen, a tool bridging the critical gap between AI prototyping and true production for enterprises like The New York Times and Spotify.What you'll learn:The ICCPO Framework: Why modern leaders must remain patient zero and use their own tools to understand the systems they build.From SEO to AEO: Why Product Managers must now own Answer Engine Optimization as a primary distribution channel.AppGen Strategy: How to move beyond simple wrappers to generate full-stack, on-brand web apps directly from prompts.Key Takeaways

In this episode, Carlos Gonzalez de Villaumbrosia interviews Zeb Hermann, General Manager, v0 at Vercel, the AI cloud platform recently valued at $9.3 billion. Zeb oversees v0, which has grown to 3.5 million unique users by fundamentally changing how developers and PMs build software.Zeb dives into the operational shifts required to transform developer workflows and increase velocity. He explains why Vercel prioritizes a "vetoe-based" culture over approvals and how AI tools are enabling a new era of "full-stack" designers and PMs who contribute directly to the codebase.What you'll learn:Speed as a Principle: How to move from an approvals-based culture to a "vetoes-based" culture.The "Full Stack" Team: Why the most effective teams have designers and PMs who ship their own PRs.Prototype to Production: Strategies for closing the gap between AI prototypes and production-ready applications.Key takeaways

We're thrilled to welcome back Eva Hongyan Gao, Head of Product ESG at AMCS Group, a returning guest (episode 102) and a product leader in B2B SaaS, circular economy, and ESG, for a special episode on using LLMs securely inside the enterprise. Eva joins Matt and Moshe to offer a candid, hands-on look at how AI fits into enterprise toolkits, the challenges of data compliance, and the realities of integrating tools like Microsoft Copilot Studio within strict security frameworks.Eva brings deep experience building for demanding enterprise customers, where success is measured not just by innovation, but by strict ISO, SOC 2, and GDPR compliance. She shares what happens behind the scenes as product leaders and IT teams try to balance innovation, cost, and data protection, sometimes losing sleep over responsible tool usage and ever-climbing AI integration costs.Join Matt, Moshe, and Eva as they explore:Using AI tools in highly regulated, security-conscious B2B enterprise settingsThe compliance process: from ISO and SOC2 to GDPR and internal AI guidelinesWhy Microsoft Copilot is becoming the default LLM in enterprises, and what you still need to watch out forBuilding internal agents and chat interfaces to answer roadmap questions and handle stakeholder requestsLessons learned moving from over-engineered platforms to simpler, compliant AI toolsCreative AI workflows, including removing branded assets between Copilot and Figma and orchestrating information for various departmentsThe ongoing struggle: data redaction, internal transparency, and the limits of controlling generative modelsLLM orchestration: mixing old-school logic with new AI capabilities, and knowing when not to use AISecurity best practices and the importance of a trust-based compliance mindset across the organizationWhat happens when stakeholders use AI tools in ways product never expectedOpportunities for Copilot and DevOps to streamline maintenance, documentation, and stakeholder requestsThe future of AI in sustainability, product management, and business decision-makingAnd much more!Want to connect with Eva or learn more?LinkedIn https://www.linkedin.com/in/evagaodeYou can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcastMatt Green: https://www.linkedin.com/in/mattgreenproductMoshe Mikanovsky: http://www.linkedin.com/in/mikanovskyNote: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

I'm joined by Shannon Vettes, CEO and CPO of Usersnap, an American expat who's been living in France for nearly 20 years and building products for just as long.Here's what we cover:

Welcome Shannon Vettes, CEO and SPO at Usersnap, to unpack the real value of Product Marketing and why PMMs should be involved long before a feature is ready to ship. Shannon shares why she sees PMMs as strategic partners, not content producers.What we cover:

We continue our AI Tools series with a deep dive into using Large Language Models (LLMs) for research, featuring Slobodan (Sani) Manić, AI skeptic, podcaster, and founder of the AI Fluency Club. Sani joins Matt and Moshe to share why context, careful prompting, and critical thinking are essential for getting real value out of today's LLMs in product work. Drawing on his work as a product builder, educator, and host of No Hacks Podcast, Sani challenges common myths about AI's capabilities and underscores both its practical uses and its risks for product managers. The conversation ranges from practical workflows to future visions of invisible AI, open-source models, and the real state of the “wrapper economy” built on major LLM providers. Join Matt, Moshe, and Sani as they explore: - Why most LLM workflows boil down to two mindsets: understanding your work, or avoiding understanding it - The crucial role of context and authority, why careless prompting leads to hallucinations, and how to break questions into smaller steps for better results - How LLMs fit as accelerators for deep research, surfacing insights faster than classic search engines, but always requiring fact-checking - Why Sani uses Google's Gemini and NotebookLM, and the value of integration with your company's existing tools - The open-source LLM alternative: privacy, flexibility, and why some see this as the future for secure enterprise AI - Pitfalls of the “wrapper economy,” vendor lock-in, and shaky business models based on reselling tokens - Starting out: how to include LLMs in PM research without reinventing your workflow, and why you must be careful with company data - The risks and limitations of AI today, especially in enterprise and sensitive environments - How internal AI context in tools like Atlassian makes those LLM features uniquely powerful - Future predictions: AI that fades into the background, plus the big unanswered questions about interface and humanoid robots - Sani's approach to AI education, success stories from AI Fluency Club, and what executives need to learn to stay ahead - And much more! Want to learn more or join Sani's community? - LinkedIn: Slobodan (Sani) Manić https://www.linkedin.com/in/sl... - No Hacks Podcast http://nohackspod.com/ - AI Fluency Club https://aifluencyclub.com/ You can also connect with us and find more episodes: - Product for Product Podcast http://linkedin.com/company/pr... - Matt Green https://www.linkedin.com/in/ma... - Moshe Mikanovsky http://www.linkedin.com/in/mik... Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Axel Kirstetter, VP Product Marketing chez Guidewire, l'un des leaders spécialisée dans les logiciels pour le secteur de l'assurance et porte-étendard du SaaS vertical.Axel a passé plus de 15 ans aux États-Unis et dirige aujourd'hui une équipe de +20 PMM. Il nous aide à prendre du recul sur la fonction Product Marketing et à comprendre ce qui distingue réellement les pratiques françaises et américaines.Au programme :

We're excited to launch a brand-new series on the Product for Product Podcast, with Matt and Moshe diving deep into the world of AI tools for product managers. In this special episode, we set the stage for upcoming conversations by exploring how AI is becoming an indispensable partner in every stage of the product management journey.Join us as Matt and Moshe discuss:The rapidly evolving role of AI throughout the product management workflow, from idea generation and discovery to strategy, prioritization, delivery, launch, and ongoing monitoringThe importance of using AI as a tool for knowledge and insight, rather than replacing critical thinking and understandingHow product managers can leverage Large Language Models (LLMs) for research, writing, and scenario planningThe realities and limitations of today's AI tools, including the challenges of ensuring accuracy and context in product workExploring the promise of AI platforms for rapid prototyping and MVP testingHow AI can help bridge the gap between prototyping and actually building production-ready productsUsing AI to inform strategic decisions, pricing, packaging, prioritization, and risk assessmentIntegrating AI into your board and backlog systems for smarter feedback synthesis and decision-makingEnhancing sprint-based development with AI-generated user stories, acceptance criteria, and moreUpcoming content around data consolidation, go-to-market strategies, and ways AI is changing the PM disciplineAnd much more!Whether you're just starting to experiment with AI or looking to deepen how you use it in your product practice, this series is for you. Stay tuned for practical examples, case studies, and discussions that will help you harness the latest AI tools, while remembering that the best PMs know how to balance tech innovation with human judgment.Connect with us and follow the rest of the series:Product for Product Podcast http://linkedin.com/company/product-for-product-podcast Matt Green https://www.linkedin.com/in/mattgreenproduct Moshe Mikanovsky http://www.linkedin.com/in/mikanovsky Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

On décrypte comment la culture d'expérimentation façonne le Product Marketing aux États-Unis, et ce que les PMM français peuvent en apprendre.Axel Kirstetter, belge expatrié aux Etats-Unis depuis +25 ans et VP Product Marketing chez Guidewire, partage son regard sur les différences de mentalité, d'organisation et de communication entre les deux cultures.Aux États-Unis, l'exécution prime sur la planification. En France, on valorise davantage la réflexion stratégique et la précision. Deux approches qui influencent profondément la place du PMM dans l'entreprise.Axel nous explique :

We're excited to feature another visionary builder in product management: Tim Herbig, Product Coach and author of the newly released book “Real Progress: How to Connect the Dots of Product Strategy, OKRs and Discovery”.In this episode, Tim joins Matt and Moshe to share how his journey, from being handed a Product Owner role out of the blue, to leading teams and coaching organizations, shaped his mission to help product managers connect strategy, OKRs, and discovery into a framework for real impact.Tim draws on his years of experience across diverse industries and organizations to address a challenge he's seen again and again: teams invite him to solve one issue but quickly discover there are deeper, often interlinked problems between strategic planning, measuring progress, and enabling effective discovery. That's the gap he set out to fill with his book, a hands-on resource designed specifically for PMs and teams looking to go beyond process and frameworks, and start making progress that matters.Join Matt and Moshe as they explore with Tim:The story behind writing “Real Progress” and connecting the dots between strategy, OKRs, and discoveryWhy so many teams appear busy but are stuck making “alibi progress” instead of real impactThe Progress Wheel: a visual tool for mapping how strategic, measurable change drives product successHow to think critically about frameworks, challenging readers to adapt tools for their own context, rather than following them blindlyThe book's practical structure: workbook-like prompts and non-linear sections for self-assessment and targeted improvementKey building blocks of strategy and how they relate to various templates and organizational maturityLinking company strategy to product strategy, and the strategic thinking required for product leadersUsing OKRs to measure if your strategy is working, and spotting when OKRs reveal deeper strategic problemsRole of discovery in reducing strategic risk and building conviction, including how Tim's Evidence Strength Matrix helps teams evaluate signalsFirst steps for teams looking to connect their frameworks and drive improvementAnd much more!Thinking about making progress in your product work? Check out Tim's book at realprogressbook.com and connect with him on LinkedIn or herbig.co.You can find the podcast's page, and connect with Matt and Moshe on LinkedIn:Product for Product Podcast - http://linkedin.com/company/product-for-product-podcast  Matt Green - https://www.linkedin.com/in/mattgreenproduct/ Moshe Mikanovsky - http://www.linkedin.com/in/mikanovsky Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.

Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Bertrand a managé des équipes de plus de 20 PMM, recruté des dizaines de profils, structuré des fonctions de zéro… Et même collaborer avec la reine du Positioning : April Dunford. Il partage sa conviction : le positionnement est le socle de toute stratégie marketing efficace. Et il nous livre son approche très terrain du Product Marketing, nourrie par des années à côtoyer sales, produit et direction.Vous découvrirez :

Français installé à San Francisco depuis plus de 10 ans, Julien a fait ses armes en Product Marketing dans les meilleures boîtes tech des US : Salesforce, Gong, Clari… avant de devenir CMO chez Cordial.On revient sur les forces de ce background pour devenir CMO, les défis de la fonction PMM, notamment concernant la fameuse question de la mesure d'impact, et les différences marquantes de l'approche Product Marketing en France versus les États-Unis.Il nous explique aussi pourquoi il fait la chasse aux frameworks et le risque à vouloir les suivre à la lettre.Enfin, Julien partage aussi ses conseils pour se démarquer dans un marché saturé, évoluer dans sa carrière… sans forcément tomber dans la course au titre.Voici ce que vous allez apprendre dans cet épisode :

In this episode, Carlos Gonzalez de Villaumbrosia sits down with Meredith Brown, SVP and GM of Trailhead at Salesforce, the global CRM leader trusted by over 150,000 enterprises and powering customer success for the world's most influential brands. Meredith, a former Chief Product Officer turned product-led community builder, now leads Trailhead—the platform that has upskilled nearly 10 million learners worldwide—on a mission to shape the agentic enterprise era.A veteran product executive, Meredith shares how Salesforce is redefining workforce transformation through free, AI-driven learning and peer-to-peer community engagement. She explains how her team measures success not in revenue, but in customer adoption and ROI—bridging the gap between skilling, real-world application, and business value. From internal dashboards that track AI tool usage to gamified certifications like Agent Blazer Champion, Meredith reveals what it takes to drive enterprise-wide AI adoption at scale and sustain a true culture of continuous learning.What you'll learn:How Salesforce is preparing every employee—and customer—for the agentic enterprise.The metrics and dashboards that connect AI adoption to business impact.Why community-led learning drives faster enterprise transformation than traditional training.How to create scalable, human-centered AI upskilling programs in your own organization.Key TakeawaysAI Transformation at Scale: Salesforce's playbook for skilling millions through Trailhead.Adoption Meets ROI: How AI literacy translates into measurable customer success.The Future is Agentic: Why the next frontier of product leadership blends human creativity with AI collaboration.Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here- Find out more about Product School hereCredits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Meredith Brown

Marion Darnet, fondatrice de Pachamama, partage son regard unique sur l'évolution des métiers du Produit en France. Après 15 ans dans le produit et ex-CPO, elle a créé l'agence de recrutement spécialisé dans les métiers de la Tech.Dans cet épisode, on parle tendances du marché de l'emploi, spécialisation, reconversion…

La Gen AI est partout. Mais comment l'intégrer vraiment dans un produit, de façon utile et responsable ?Fanny Guélin, Senior PM chez Mirakl, licorne française, raconte les coulisses du développement et du lancement du Mirakl Catalogue Transformer : le 1er produit de l'entreprise intégrant de l'Intelligence artificielle générative. Découvrez :

Comment rendre l'impact produit visible et crédible dans une grande organisation ? C'est la question qu'Ana Vasile, Head of Product Proximité, et Marion Ardi, PM chez France TV, abordent dans cette conversation :

Le rôle de PMM, c'est souvent jongler entre attentes implicites et objectifs confus.

Suivez le guide pas à pas pour construire un programme de Win/Loss Analysis qui vous permet de rentrer dans la tête de vos prospects et clients.On parle d'un programme qui aligne les équipes et influence les décisions business pour générer + de CA, + de satisfaction et - de churn. Avec Jade Vandelook, Head of CSM - Program Manager chez Diffly, on revient sur les étapes concrètes pour construire un programme utile, exploitable et durable.

Comprenez (vraiment) vos clients grâce au programme Win-Loss. Fini les excuses "c'est trop cher", "C'est pas le bon moment". Jade Vandelook, Head of CSM - partage les clés pour récolter des insights fiables et enfin savoir ce que vos clients ne vous disent pas de prime abord.

Quel est le point commun entre sport, coaching et management ? Sophie, Group Product Manager et Elisa, Data Analytics Manager partagent comment s'inspirer du milieu du coaching sportif pour repenser l'approche du management d'équipes chez Decathlon. On parle de comment les rituels, la gestion des émotions et la définition des objectifs peuvent améliorer la performance des équipes Produit. Elles abordent également la manière dont l'échec peut être perçu comme une opportunité d'apprentissage et de croissance, tant pour les contributeurs individuels que pour les leaders d"équipes.Bref, un épisode sans tabous qui fait du bien

As we traditionally have done in previous years, we're excited to feature innovative founders who are building exciting tools for product professionals. Continuing our Startups of 2025 series, we welcome Nathan Ngai, CEO and founder of Arkhet.On the show, we explore with Nathan his journey—from over a decade in product design, running countless discovery workshops and design sprints, to becoming a founder aiming to rethink how AI can work for product people. Frustrated by the boom of AI tools that overpromised yet underdelivered, Nathan set out to build Arkhet—an AI-powered wireframing and prototyping platform designed to give product managers and teams more control, speed, and clarity.With Arkhet, instead of relying solely on the back-and-forth of prompt engineering (and getting results you didn't ask for), users start visually—building wireframes and layering prompts on top of them. It's a purposeful approach: if you know what you want to build, Arkhet lets you highlight and describe specific sections, apply your style guide, and collaborate more effectively with designers. The short-term goal: empower PMs to create prototypes faster and more collaboratively, with future possibilities that could extend into full product builds.Join Matt and Moshe as they explore with Nathan:The founding story of Arkhet and why visual prompting solves a major gap in today's AI toolsHow Arkhet integrates the best of traditional wireframing with generative AI to speed up prototypingThe differences between Arkhet and other AI design/prototyping productsHow it streamlines the collaboration between product managers and designersBeta success stories and why Product Managers are choosing Arkhet over other AI toolsPivoting from a designer-first ICP to focusing on Product Managers—and why both roles will remain crucialWhy AI won't replace Product Managers or designers, but can help them work better and fasterThe roadmap for style guide personalization, Figma integration, and beyondAnd much more!You can connect with Nathan at:LinkedIn: https://www.linkedin.com/in/ngainathan/ArkhetYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Amandine, Lead Product Manager chez POINT.P, partage son expérience sur la gestion de la phase de Discovery dans le cycle de développement produit. Elle explique

As we traditionally have done in previous years, we got to feature some exciting startups this year too. Featuring visionary founders who are building exciting tools for product people, we are starting Startups of 2025 with Sahil Jain, cofounder and CEO of Samepage.ai.On the show we explore with Sahil his journey—from gaming enthusiast and QA tester at Yahoo to serial entrepreneur building products that solve the toughest challenges for product teams. Sahil shares how experiences at AOL, Trigger.io, AdStage (which he ran for 8 years and sold to TapClicks), and weekly conversations with VCs and startups led him to an important insight: most product teams struggle to stay truly aligned. That challenge became the spark for Samepage.ai, where the mission is to solve information asymmetry and help product managers focus more on communicating what matters.Join Matt and Moshe as they explore with Sahil:The founding story of Samepage.ai and why alignment is the central challenge for product managersHow product teams lose context and fall out of sync—with communication making up to 80% of a PM's roleThe evolution of Samepage.ai from a “blank slate” approach beyond traditional tools like email and SlackLeveraging GenAI to surface relevant, daily insights from scattered sources (Slack, Linear, Github, and more)AI copilots for product managers: creating streams for weekly status updates, release notes, and trend analysis while keeping humans in the loopThe real challenges of transmitting vs. interpreting information, and supporting teams with diverse learning styles and cultural backgroundsEarly success stories from beta usersSahil's process for validating and iterating Samepage, building in stages, and focusing on solving the right problemsThe future vision for Samepage.ai and how context-aware AI tools will enable better information retrieval, synthesis, and distributionAnd much more!Want to try Samepage.ai? Sahil will expedite your access to the beta program, so do connect with Sahil directly for access!You can connect with Sahil at:LinkedIn: https://www.linkedin.com/in/sahilio/ Email: Sahil@samepage.aiSamepage.ai You can find the podcast's page, and connect with Matt and Moshe on Linkedin:  Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode of the Gloria Chou PR Podcast, I sit down with Katie Hunt, founder and CEO of Proof to Product and host of the Proof to Product Podcast. Katie has helped tens of thousands of product-based business owners land wholesale deals with retailers like Anthropologie, Target, and The Container Store—without relying on paid ads or flashy trade shows.Whether you're selling candles on Etsy or bath and body products from your kitchen, this episode is your go-to guide for getting started with wholesale.How to Know If You're Ready for WholesaleKatie breaks down what really makes a product “wholesale-ready”—from pricing and inventory to minimum order quantities and production methods. Spoiler: You don't need 15,000 units in stock to get started.Pricing for Profit (Not Panic)Katie shares why underpricing is a red flag to buyers and what the term “keystone pricing” really means. If you've ever been confused about wholesale vs. retail margins, this part is a must-listen.The Pitch Process That Gets Buyers to Say YES Pitching wholesale buyers is a lot like pitching the media. Katie walks us through:How to find the right buyers (hint: use LinkedIn, social, and direct mail)Why cold pitching still works—and what to sayWhat not to do (like showing up unannounced at a shop!)Why PR and Social Proof Still Matter in Wholesale While emotional storytelling matters more in DTC, wholesale buyers still look for credibility. Katie explains how PR features, retail testimonials, and even just having your ducks in a row can help build buyer trust.Real Talk: It Can Take Time—But It's Worth It Katie shares how one wholesale buyer took four years to finally place an order—and why persistence, visibility, and relationship-building paid off.Success Story Spotlight: Alex from Shake On The A Katie highlights the journey of a client who went from making greeting cards on her kitchen table to building a multi-million-dollar brand in 3,500+ stores.Final Takeaway Don't let fear or lack of knowledge stop you from going after wholesale. As Katie says, “If you don't go to the tryout, you're telling yourself no.”✅ Know your pricing✅ Build relationships✅ Use systems (Katie teaches them!)✅ Hit send—even if you're scaredIf you want to see your products on store shelves, this episode is your first step.

What really aligns product teams and stakeholders to not only understand each other, but also create successful products together?In this episode, we're joined by Randy Silver, Product & Leadership Coach Consultant and Community Builder at Out of Owls, Founder at CPO Circles , and co-host of The Product Experience podcast by Mind the Product. Randy shares his journey from music journalism to Amazon Music editor, and how his passion for collaborating with designers, developers, and content creators led him into the world of product management. With years of experience delivering value across organizations and hosting weekly product conversations since 2018, Randy brings a unique perspective on what it takes to build successful teams and products.We dive into Randy's Product Environment Canvas—a practical model designed to help product teams diagnose challenges and align on what really matters. Born from a tough professional experience where misalignment derailed a project, Randy's framework brings together four critical components: strategy, people, process, and perception. He explains how to use the canvas, the order in which to fill it out, and why it's as much about internal discovery as it is about stakeholder alignment.We cover topics including:The story behind the Product Environment Canvas and why Randy created itThe four key components: prioritization, people, process, and perception—and how they interactHow to use the canvas to identify root causes of team challenges and misalignmentMotivation mapping and understanding different perspectives within your organizationWhen and how to implement the canvas: retrospectives, quarterly planning, or diagnosing stakeholder frictionWho can use the canvas—whether you're a team member or in a leadership roleThe impact using the canvas had on organizationsHow the canvas can even help you assess fit when considering a new jobTips for managing perception, communicating context, and surfacing hidden blockersResources and next steps for exploring the Product Environment Canvas furtherAnd much more!You can connect with Randy at:LinkedIn: linkedin.com/in/randysilver/ The Product Environment Canvas: https://outofowls.com/blog/the-product-environment-canvas Out of Owls: outofowls.com CPO Circles: https://www.cpo.social/ Product in the (A)Ether: https://www.pita.social/ Bluesky: bsky.app/profile/randysilver.outofowls.com You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Do you have a method to reach Product Market Fit (PMF) with your product?In this episode, we're joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his  “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he's since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again.We dive into Giacomo's perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption.Join Matt and Moshe as they explored with Giacomo:The difference between pre- and post-PMF challenges for product teamsWhat the Product Engine is, and how it helps startups identify their lighthouse users and core valueHow to use behavioral data and qualitative insights to uncover value blockersThe 80/20 approach: why doubling down on core value matters more than fixing every blockerWhen and how to off-board users who aren't a good fitReal-world examples of the Product Engine in action, including pivots and surprising discoveriesApplying the Product Engine to B2B, B2C, and API productsPractical steps for product managers to start implementing the frameworkWhere AI can support the process of finding PMFAdvice for teams and PMs on building something truly valuable—and knowing when you've reached PMFAnd much more!You can connect with Giacomo at:LinkedIn: https://www.linkedin.com/in/giacomopoggiali/ Sparing Startups: https://www.sparringstartups.com/ You can find the podcast's page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Join us for an insightful episode of The Product Podcast with Jon Noronha, Co-founder of Gamma, an AI-first platform revolutionizing how people create presentations, documents, and websites. Starting in 2020 during the height of shelter-in-place, Gamma has achieved remarkable growth, reaching over 50 million users with a lean team of just 30 people. Most impressively, they went from less than a year of runway to cash-flow positive in just 3 months after pivoting to AI, with 80% of their revenue coming from outside the U.S. - all without a sales team.In this episode, Jon breaks down Gamma's unconventional approach to building AI products, challenging traditional notions of team structure and go-to-market strategy. He shares insights on why they prioritize UX designers over PMs, how they achieved rapid international growth without localization, and their strategic decision to focus on the application layer rather than building their own AI models.What you'll learn:- How Gamma evolved from a presentation tool into a full-blown AI content platform- Why they bet on a design-first team structure with 7 UX designers and no traditional PMs- The technology behind their AI implementation and multi-model approach- How they achieved profitability in 3 months through pure product-led growth- Their strategy for reaching 50M+ users with a team of just 30 peopleEpisode Chapters:(00:00) Gamma's Evolution: From Presentations to AI Platform(15:00) Unconventional Team Structure: Why Designers > PMs(20:00) Product-Led Growth: Zero to 50M Users Without Sales(25:00) AI Integration Strategy: Focusing on User Experience(30:00) International Growth: 80% Revenue Outside USKey Takeaways

APIs are products but they don't always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products.Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern organizations.We explore why Deepa wrote her book, who it's for, and what product managers—whether or not they work directly with APIs—can learn from it. Deepa explains how analytics are critical for measuring API success, the unique challenges of building API products, and why developers are often the primary customers. In addition, she shares insights from her research for the book and the writing process, including how she validated her ideas and what she learned about the API lifecycle, onboarding, and product-market fit. Join Matt and Moshe as they explore with Deepa:The rise of the API Product Manager and how APIs are transforming businessesDifferent types of APIs—internal, external, and partner—and their strategic impactWhy analytics are essential for measuring API product successUnique challenges of building API products Insights from writing and validating her book, API Analytics for PMsThe impact of AI on product management and the future of APIsStrategies for API pricing and revenue modelsKey metrics and leading indicators for API adoption and activationAdvice for product managers looking to build technical skills and drive impactAnd much moreYou can connect with Deepa at:LinkedIn: https://www.linkedin.com/in/deepag/ X: @1sprintatatimeAPI Analytics for Product Managers book: https://www.amazon.com/API-Analytics-Product-Managers-Understand/dp/1803247657 You can find the podcast's page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode we welcome Marcus Polini to share the story behind his recent job search in product leadership, and the practical tools, frameworks, and mindsets that helped him land his next big role.Marcus's journey, like almost every product person we talked with, is anything but linear. From his roots in geomatics engineering and a hackathon win that led to founding CityConnect, to the hard lessons of startup failure, Marcus's path has been shaped by persistence and a passion for building. After applying to 60 front-end engineering jobs, he pivoted into project management and quickly found his calling in product, bridging his entrepreneurial appetite with a growing interest in healthcare and technology.Before entering the job market, Marcus headed Product at Medstack, which was acquired and his position was cut during the merger. This was an opportunity for him to explore what he loves doing and where he sees himself in his future career path. His path to his current position, as Head of Product, Platform at Dispatch Integration, inspired us to talk with him on the show about the process and tools he applied.Join Matt and Moshe as we dive deep into Marcus's most recent job search, exploring:How he used the Phyl Terry's  “Never Search Alone” process to set up a Job Search Council who helped him move through the searchThe frameworks he used to narrow down his values, passions, and motivating forcesHow he planned his career path as a product, complete with KPIs for personal outcomesThe tactical tools that made a differenceUsing consulting as a path to a full-time product leadership role at Dispatch IntegrationThe critical role of community and mentorship throughout the processThe impact of AI on the modern job searchHow to use AI thoughtfully to enhance, not replace, your authenticity in the job searchHis favorite AI tools and how he uses them And so much more!You can connect with Marcus at:LinkedIn: https://www.linkedin.com/in/mpolini/ Article and template used for the process: https://open.substack.com/pub/productbymarcus/p/the-compass-i-didnt-know-i-neededYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through scientific experimentation and system thinking. Drawing on her journey from internal talks to conference keynotes, Erin reveals how she developed the Conversion Design Process and the “flying wheel” visual that demystifies how businesses really work.Erin also discusses why experimentation requires bravery from leadership, how to get buy-in without waiting for permission, and why simple, proven tools often outperform complex processes. Join Matt and Moshe as we dived with Erin into:Her background and how she got to write the bookThe step-by-step process Erin used at Booking.com—and how it can be generalized to any organizationHow to apply experimentation and A/B testing beyond the design teamWhy ownership in experimentation should be shared, not siloed, to strengthen outcomesThe counterintuitive truths behind successful organizations (and why most common assumptions are wrong)How to start building a culture of experimentation, even if your company isn't there yetThe importance of “testing like you're wrong” and being honest with what the data showsPractical frameworks like the 60-40 split (60% low-effort experiments, 40% long-term bets) to prioritize learning and impactAnd so much more!You can connect with Erin at:LinkedIn: https://www.linkedin.com/in/erindoesthings/ Website: erindoesthings.com Design for Impact book: https://erindoesthings.com/design-for-impact/ You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you're launching a new app or scaling a global platform, Alexander's insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assurance. Alexander explains the technical and cultural challenges teams face, the importance of choosing the right tools, and how AI is changing the translation landscape. He also discusses how localization impacts everything from UX design to analytics, and why building a strong relationship with translators is key to long-term success.Join Matt and Moshe as we chatted with Alexander about:His journey to founding Alconost and building localization solutionsWhy localization matters for global productsPlanning and roadmapping for multilingual launchesTechnical considerations such as resource separation, font and file formats, and internationalizationBest practices for white-labeled software and client-specific terminologyThe role of localization management platforms and recommendations for someIntegrating localization with source control and development workflowsHow AI and LLMs are transforming translation pipelinesThe importance of context, glossaries, and UX copy editorsQuality assurance and the evolving role of translatorsWhere to start: focusing on the main user journeyAlexander's advice for product teams and common pitfalls to avoidAnd much more!You can connect with Alexander at:LinkedIn: https://www.linkedin.com/in/amurauski/ Alconost: https://alconost.com/ You can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Digital transformations are hard! But they are a necessary need in our era for any organization who wants to keep their competitive edge, adapt to changing environments, build moats against new disruptors, and grow their market share. And more complex the organization structure and ecosystem are, the more challenging said transformation, hence the need for tools and frameworks to help us.On the show today we met with Kiron Jones, Group Product Manager at Springer Nature, the world's largest academic book and journals publisher. The organization was created by a merger and acquisition of multiple publishers. This created a complex technical environment of many systems to support the business, publish the books and journals, and access the market.In addition, the entire academic publishing sector has moved into a new open access model. Where in the past, libraries had to buy subscriptions to give access to readers for the materials, these days the access to the materials is free, and the authors are the ones charged to publish. Servicing this changed model has challenged the industry to come up with new solutions for the new clients, while still supporting high quality publications.Product management in such an environment, as we learn from Kiron, is a challenging and rewarding task. The tools he and his team are using, and in some cases still on the lookout for, are helping them with stakeholder communication, prioritization and roadmapping, and so much more.Join Matt and Moshe as we chatted with Kiron about:How he got into product managementDigital and product challenges from Mergers and Acquisitions (M&A)Dealing with shifting ecosystem that changes the Product-Market Fit, the user and buyers personas, their user journey, and the tools needed to create value for themDealing with challenges when not knowing who your users areSome of the tools and methods he is using to help with these challengesOpportunities for new tools that can solve more problemsCMS as a tool both for users and for product peopleSome success and failure stories with tools adoptionHow AI can help in elevating some of the workAnd much more!You can connect with Kiron at:LinkedIn: https://www.linkedin.com/in/kironjones/If you are in London, at local product meetingsYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In this episode of The Product Podcast, Carlos Gonzalez de Villaumbrosia interviews Tricia Maia, Head of Product at TED, the 40-year-old nonprofit organization renowned for its influential talks that have garnered billions of views since launching online in 2006.As Head of Product at TED, Tricia leads the product organization overseeing ted.com, mobile apps, events products, and backend platforms. Her team manages a complex ecosystem that delivers TED's mission of spreading ideas across borders and languages, with content translated into over 100 languages and distributed across multiple platforms.We explore how TED balances being both a legacy institution and a startup-like organization, diving deep into their approach to AI implementation, content distribution strategy, and measuring success in a mission-driven environment. We'll discuss how TED leverages technology to make its content more accessible globally while maintaining its high standards and editorial vision.What you'll learn: • What it's like to be a product leader at a nonprofit with global digital reach • How TED uses AI to improve accessibility—including voice-cloned dubbing and translation workflows • How Tricia balances mission-driven goals with the need for sustainable revenue • How TED is evolving content formats beyond the classic 18-minute talk and maintains high-quality content while scaling across platforms • How data-driven personalization is blended with editorial curation • The key metrics TED focuses on—including engagement, retention, and impact • How Tricia structures her team and prioritizes projects to drive maximum impactKey Takeaways

You might have heard about Amazon's 6-pages document, or PRFAQ. But have you tried it yourself? And why aren't there many other successful companies who are following Amazon's direction, and use the same method, one that seems to be winning Amazon some very big bets?Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method, therefore making it accessible not only to Amazonians but to everyone else who would like to try it, and reap its benefits.Meet Marcelo Calbucci, Founder of PRFAQ Lab and author of the recently published The PRFAQ Framework: Adapting Amazon's Innovation Framework to Work for You. With a rich background in engineering and product management, and founding several startups, Marcelo experienced both success and failures in developing and bringing new products to market. That enforced his commitment to help others become more successful with the framework he saw working so well at Amazon.Join Matt and Moshe as we chatted with Marcelo about:His way to product management from software developmentWhat is the PRFAQ and what it is notThe structure of the frameworkWhat should go into the document, and what should definitely stay outWho owns the PRFAQ at the company, and who participates in writing it?How is the framework in the book different from what is practiced at Amazon?Why is writing such an important tool?How can, or can't, AI help us in writing a PRFAQ?The benefits of treating the PRFAQ as a productFor which projects or initiatives is it good to use the PRFAQ framework, and for which it's not needed?How can you introduce it in your company if there is no buy-in to use it?And much more!You can connect with Marcelo at:LinkedIn: https://www.linkedin.com/in/marcelocalbucci/ Website:  https://www.theprfaq.com Buy the book: https://www.theprfaq.com/buy ChatGTP PRFAQ assistant based on The PRFAQ Framework book: https://chatgpt.com/g/g-sAGxOcdKc-prfaq-official-prfaq-lab You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others. Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants' experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join!The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation.Join Matt and Moshe as we learn from Chantal about:Her way into product management, leading her to coaching and founding The Product EvangelistWhere most experiments are breaking downThe 4 habits of good experimentation:Break down assumptionsCrafting and running small smart experimentsExtract insightsMake a decisionWho the workshop is for and what value they get from itHow can teams that are not empowered still experiment?The importance of critical thinking in the age of AISome of Chantal's go to toolsAnd much more!You can connect with Chantal at:LinkedIn: https://www.linkedin.com/in/cbotana/ email: chantal@productevangelist.co Website:  https://www.productevangelist.coFree 60 min Product Experiment Garage: https://product-garage.eventbrite.comAssumptions & Experiments Guide (with some free resources). In the guide, you'll find links to Giff Constable's Truth Curve and David Bland's GPTs, which are discussed on the podcast. https://docs.google.com/document/d/1cIRKpZ6cv6LWYUsRSrOFRTllFSCMSNJVi2PVS1WUACg/edit?usp=sharingYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Prioritization is one of the cornerstone activities that we all do as product people. Some are done mindfully, with a process in place, and some are done on an on-going basis, without even thinking of it. In many cases, we struggle to find the right way to prioritize, especially when there are many factors involved, and many team members and stakeholders with conflicting needs.In the episode, we met with Harry Max, a product leader, Managing Partner at Peak Priorities LLC, COO at productOps, and author of “Managing Priorities: How to Create Better Plans and Make Smarter Decisions”. With his extensive experience building products, and following his TEDx and South by Southwest talks, Harry found himself diving into many discussions about prioritization. This later on launched his journey to write the book.In Managing Priorities, Harry gathered many priority related tools, but first started it with the DEGAP framework, which helps put everyone in the mindset of the need for prioritization.Join Matt and Moshe as we chat with Harry and learn:What DEGAP is: slowing down the process and planning how to prioritize properly. The framework includes 5 steps - Decide, Engage, Gather, Arrange and PrioritizeDifferent levels of prioritizations we need to make in lifeThe importance of understanding others' priorities; better engagement to be part of the process, be heard, and be taken into considerations Prioritization is not the end result, just an input to our decisions and eventually, the actions to takeEisenhower  Matrix - what is it, how different people might use it differently, and how in some cases it can help us in our prioritization processThe important of “cost of delay”, and how to use it in our prioritization discussionsPrecision vs accuracy - the importance of words and understanding what they mean to each of usMax Priorities Pyramid - what is it, who is it useful for and where can people find it (see link to the Miro template below)Which method would he suggest to our listeners todayWhere should people start to set up their prioritization methodAnd much more!You can connect with Harry at:LinkedIn: https://www.linkedin.com/in/harrymax/ email: harry@harrymax.com Website: Harrymax.com  Max Priorities Pyramid Miro board: https://miro.com/miroverse/the-max-priorities-pyramid-template You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️