Podcasts about product podcast

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Best podcasts about product podcast

Latest podcast episodes about product podcast

Product Marketing Stories
How to build a scalable Go-To-Market strategy | Maja Voje | Best Selling Author & Advisor | FOCUS

Product Marketing Stories

Play Episode Listen Later Apr 30, 2025 12:45 Transcription Available


You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMaja Voje, the GOAT of Go-To-Market and author of the best-selling book Go-To-Market Strategist, breaks down the 7 Go-To-Market motions and how to choose the right one for your business.We cover:

Product Marketing Stories
The ultimate playbook of Go-To-Market strategy | Maja Voje | Best Selling Author & Advisor

Product Marketing Stories

Play Episode Listen Later Apr 24, 2025 33:52 Transcription Available


You can't get a successful GTM without a good product in the first place. Appunite is the product development powerhouse that embeds with your team to build apps that scale. Learn more at https://bit.ly/3FBanHZMany see GTM as picking channels or running a launch campaign. But as Maja Voje, THE Go-To-Market expert and best-selling author of Go-To-Market Strategist, explains, it's a much more holistic journey that requires prioritization and strategic focus.In this episode, we dive into:

Product Marketing Stories
Recruter un PMM : dans la tête d'une CMO et CPO | Selma Chauvin et Charlotte Flament | SKILLUP | CARRIERE

Product Marketing Stories

Play Episode Listen Later Apr 17, 2025 22:15 Transcription Available


Charlotte CPO et Selma ex. CMO chez Skillup partagent, sans filtre, leur réflexion sur le recrutement de leur 1st PMM.Elles reviennent sur les coulisses de cette reflexion, les discussions parfois tendues (mais toujours bienveillantes) entre CMO et CPO, et les erreurs à éviter pour éviter frustrations et désalignements.Au programme :

The Product Podcast
TED Head of Product on Building a Multichannel & Multimodal Content Strategy | E264

The Product Podcast

Play Episode Listen Later Apr 16, 2025 42:35


In this episode of The Product Podcast, Carlos Gonzalez de Villaumbrosia interviews Tricia Maia, Head of Product at TED, the 40-year-old nonprofit organization renowned for its influential talks that have garnered billions of views since launching online in 2006.As Head of Product at TED, Tricia leads the product organization overseeing ted.com, mobile apps, events products, and backend platforms. Her team manages a complex ecosystem that delivers TED's mission of spreading ideas across borders and languages, with content translated into over 100 languages and distributed across multiple platforms.We explore how TED balances being both a legacy institution and a startup-like organization, diving deep into their approach to AI implementation, content distribution strategy, and measuring success in a mission-driven environment. We'll discuss how TED leverages technology to make its content more accessible globally while maintaining its high standards and editorial vision.What you'll learn: • What it's like to be a product leader at a nonprofit with global digital reach • How TED uses AI to improve accessibility—including voice-cloned dubbing and translation workflows • How Tricia balances mission-driven goals with the need for sustainable revenue • How TED is evolving content formats beyond the classic 18-minute talk and maintains high-quality content while scaling across platforms • How data-driven personalization is blended with editorial curation • The key metrics TED focuses on—including engagement, retention, and impact • How Tricia structures her team and prioritizes projects to drive maximum impactKey Takeaways

Product Marketing Stories
Comment gérer le Product Marketing quand il n'y a pas de PMM ? | Selma Chauvin (CMO) et Charlotte Flament (CPO) | SKILLUP

Product Marketing Stories

Play Episode Listen Later Apr 10, 2025 31:10 Transcription Available


Charlotte CPO et Selma ex. CMO chez Skillup partage leur retour d'expérience et conseils pour bâtir une vraie collaboration et éviter ces désalignements entre marketing et produit sans PMM. Car soyons clairs, l'un ne peut pas avancer sans l'autre. Mais ce n'est pas un secret, le marketing et le produit ont parfois du mal à se comprendre. Surtout quand il n'y a pas de PMM pour garantir le lien entre les 2 fonctions !Le produit reproche au marketing de mal communiquer sur les fonctionnalités. Et le marketing est frustré que le produit n'évolue pas plus vite et de ne pas être assez accompagné pour promouvoir le produit de façon pertinente.Au programme :

Product Marketing Stories
5 étapes pour restructurer une offre Produit | Jérémie Laboulbene | CMO Part-Time | iytro

Product Marketing Stories

Play Episode Listen Later Apr 3, 2025 33:01 Transcription Available


Jérémie, CMO part time chez iytro vient parler de restructuration d'offre Produit.Un exercice qui peut faire peur mais qui est parfois essentiel pour s'adapter aux tendances du marché, atteindre une cible en particulier ou tout simplement améliorer les performances.Mais restructurer une offre produit ce n'est pas lancer un nouveau produit bien au contraire. C'est capitaliser sur ce qui marche, apprendre de ce qui ne fonctionne pas pour repositionner son offre sur le marché.Jérémie nous partage sa méthode pas à pas pour réussir une restructuration d'offre. Découvre :

Product for Product Management
EP 126 - Product Experiment Garage Workshops with Chantal Botana

Product for Product Management

Play Episode Listen Later Apr 2, 2025 41:57


Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others. Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants' experiment design challenges, where the audience are product managers, developers, designers, and researchers. And it's free to join!The sessions work very simply - all participants start with pitching their current challenge. Then everyone votes for the one challenge that they will work on for the remainder of the workshop. And then, the challenge is broken down to cover the 4 habits of good experimentation.Join Matt and Moshe as we learn from Chantal about:Her way into product management, leading her to coaching and founding The Product EvangelistWhere most experiments are breaking downThe 4 habits of good experimentation:Break down assumptionsCrafting and running small smart experimentsExtract insightsMake a decisionWho the workshop is for and what value they get from itHow can teams that are not empowered still experiment?The importance of critical thinking in the age of AISome of Chantal's go to toolsAnd much more!You can connect with Chantal at:LinkedIn: https://www.linkedin.com/in/cbotana/ email: chantal@productevangelist.co Website:  https://www.productevangelist.coFree 60 min Product Experiment Garage: https://product-garage.eventbrite.comAssumptions & Experiments Guide (with some free resources). In the guide, you'll find links to Giff Constable's Truth Curve and David Bland's GPTs, which are discussed on the podcast. https://docs.google.com/document/d/1cIRKpZ6cv6LWYUsRSrOFRTllFSCMSNJVi2PVS1WUACg/edit?usp=sharingYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product Marketing Stories
Pourquoi le PMM ferait un excellent CMO ? | Jérémie Laboulbene | iytro | FOCUS

Product Marketing Stories

Play Episode Listen Later Mar 26, 2025 14:04 Transcription Available


Product Marketing Stories
Les 5 étapes d'un Messaging qui convertit et génère du CA | Pierre Herubel | ex. Reddot co-founder

Product Marketing Stories

Play Episode Listen Later Mar 20, 2025 32:29 Transcription Available


Pierre Herubel, expert Growth B2B (audience de +130k sur Linkedin) nous fait une Masterclass sur le Messaging : l'un des piliers phare du Product Marketing. Car le messaging est un exercice stratégique qui requiert une connaissance fine de son marché et de son audience. Mais pas que. Prendre à la légère cette étape c'est prendre le risque de rater son lancement produit.Alors, Pierre nous partage son Playbook pour mettre en place une stratégie marketing et messaging gagnante. Découvrez

Product Marketing Stories
Les 2 erreurs d'un Messaging qui ne convertit pas | Pierre Herubel | ex Reddot co-founder | FOCUS

Product Marketing Stories

Play Episode Listen Later Mar 13, 2025 3:00 Transcription Available


Pierre Herubel, expert Growth B2B (avec une audience de +130k sur Linkedin) vous explique pourquoi votre messaging ne convertit pas (et comment l'améliorer). On décrypte les erreurs les plus courantes et les pièges à éviter :

Product Marketing Stories
Le playbook du recrutement PMM (process, méthode, conseils...) | Benjamin Riveline | Pennylane

Product Marketing Stories

Play Episode Listen Later Mar 6, 2025 30:35 Transcription Available


On trouve peu de ressources pour aider les entreprises à recruter les bons profils PMM et pour accompagner les Talents PMM dans la préparation des entretiens.C'est de l'histoire ancienne puisque Benjamin, Group PMM chez Pennylane, vient au micro du podcast pour un épisode 100% dédié au sujet du recrutement.Avec + de 5 recrutements PMM effectué, il sait de quoi il parle !Il nous explique :

Product Marketing Stories
Comment est structurée l'équipe PMM chez Pennylane | Benjamin Riveline | COULISSES

Product Marketing Stories

Play Episode Listen Later Feb 27, 2025 14:52 Transcription Available


Product for Product Management
EP 125 - The Book "Managing Priorities" with Harry Max

Product for Product Management

Play Episode Listen Later Feb 19, 2025 47:00


Prioritization is one of the cornerstone activities that we all do as product people. Some are done mindfully, with a process in place, and some are done on an on-going basis, without even thinking of it. In many cases, we struggle to find the right way to prioritize, especially when there are many factors involved, and many team members and stakeholders with conflicting needs.In the episode, we met with Harry Max, a product leader, Managing Partner at Peak Priorities LLC, COO at productOps, and author of “Managing Priorities: How to Create Better Plans and Make Smarter Decisions”. With his extensive experience building products, and following his TEDx and South by Southwest talks, Harry found himself diving into many discussions about prioritization. This later on launched his journey to write the book.In Managing Priorities, Harry gathered many priority related tools, but first started it with the DEGAP framework, which helps put everyone in the mindset of the need for prioritization.Join Matt and Moshe as we chat with Harry and learn:What DEGAP is: slowing down the process and planning how to prioritize properly. The framework includes 5 steps - Decide, Engage, Gather, Arrange and PrioritizeDifferent levels of prioritizations we need to make in lifeThe importance of understanding others' priorities; better engagement to be part of the process, be heard, and be taken into considerations Prioritization is not the end result, just an input to our decisions and eventually, the actions to takeEisenhower  Matrix - what is it, how different people might use it differently, and how in some cases it can help us in our prioritization processThe important of “cost of delay”, and how to use it in our prioritization discussionsPrecision vs accuracy - the importance of words and understanding what they mean to each of usMax Priorities Pyramid - what is it, who is it useful for and where can people find it (see link to the Miro template below)Which method would he suggest to our listeners todayWhere should people start to set up their prioritization methodAnd much more!You can connect with Harry at:LinkedIn: https://www.linkedin.com/in/harrymax/ email: harry@harrymax.com Website: Harrymax.com  Max Priorities Pyramid Miro board: https://miro.com/miroverse/the-max-priorities-pyramid-template You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcast    Matt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product Marketing Stories
Comment devenir un meilleur PMM grâce à l'IA : Do, Dont's et limites | Lucas Nilsson | PMM Freelance | FOCUS

Product Marketing Stories

Play Episode Listen Later Feb 13, 2025 11:05 Transcription Available


No Hacks Marketing
[SHORT] What Startup Founders Can Learn from Product People with Moshe Mikanovsky

No Hacks Marketing

Play Episode Listen Later Feb 11, 2025 8:39


In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (

Product Marketing Stories
Utiliser l'IA comme assistant virtuel PMM et gagner 15h par semaine | Lucas Nilsson | PMM Freelance

Product Marketing Stories

Play Episode Listen Later Feb 6, 2025 35:39 Transcription Available


Product for Product Management
Ep 122 - It's a Wrap 2024 with Matt & Moshe

Product for Product Management

Play Episode Listen Later Dec 23, 2024 32:53


Time just flies! It feels like yesterday we wrapped 2023, and we are already at that time of the year again, with a 2024 warp-up! 2024 was a bit different than previous years, as we had only one themed series, and the rest of the episodes were a one-off, covering a variety of topics. And, early in the year, we also celebrated the 100th episode, in a live 2-hours show, that introduced many of the guest from the previous 3 years of podcasting. In our themed series we covered Session Replay products. This seris was very informtive and can prove to be a valuable tool for product managers. We continued this year covering great books for product people, and several frameworks and mindsets. Some of our guests shared with us methods to craft our products' story, naming our products, and what goes into making decisions. Product Coaching grew steadily this year and was the topic of several episodes. We learned what it takes to be a product professional to build IoT products, and we caught up on the state of Product Analytics products. And of course, we couldn't ignore AI and GenAI and how they help us - or the potential they can have in helping us. Finally, we introduce a startup product that help product people in a unique way.We would like to thank each and every guest that came on the show! We couldn't have done it without you: Tovit Neizer, Orly Zeewy, Gil Broza, Jakie Flake, Marty Cagan, Eva Hongyan Gao, Yelena Liman, Oz Nazilli, Dave Martin, Henry Latham, Ricardo Vital, David Pereira, Dennis Chow, Anat Eldar, Vincent Pavero, Mandar Karlekar, John Fontenot, Zach Phillips, Nikki Zavadska, Christoph Steinlehner, Assaph Mehr, Phil Hornby, Aakash Gupta and Tedde van Gelderen.We can't wait to continue this journey next year!We have some great episodes planned, and looking forward to learning and sharing more in the Product for Product Podcast!Happy New Year everyone! Matt & MosheYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product Marketing Stories
Comment lancer la fonction Product Marketing avec succès | Chloé Girardin | CAPSULE WeFiiT EVENT

Product Marketing Stories

Play Episode Listen Later Dec 17, 2024 9:53 Transcription Available


Chloé Girardin, freelance PMM et ex-Solo PMM chez Eldo pendant +3 ans explique les défis communs rencontrés par les PMM lorsqu'ils rejoignent une entreprise, qu'elle soit petite ou grande. Car oui, malgré les différences de taille et de structure, les mêmes patterns apparaissent souvent.En tant que 1st PMM, il est essentiel de savoir s'intégrer au sein de l'organisation Produit, de gagner la confiance des équipes et de définir un plan d'action clair pour prendre part aux décisions stratégiques.Découvrez :

Product for Product Management
EP 121 - Experience Thinking with Tedde Van Gelderen

Product for Product Management

Play Episode Listen Later Dec 11, 2024 53:01


Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients' products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:His background in psychology, and how it led him to design experiences, and to found his own UX consultancyWhere do products fit in in the holistic approach of experiences Where do we start with experience design? The role of Design Thinking in the context of Experience ThinkingThe missing process for service designersThe 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service DesignThe importance of Brand Design on both product and service, and how some organizations ignore itWho should own the Experience Design (hint: it might be the Product people)Designing the experience that the users will be part of and not just the GTMWhere we can learn and get inspiration for experiences, and how do apply it to the experiences we need to designThe state of the industry and the adoption Experience Design/ThinkingHow can Product Managers start applying Experience Thinking within their organization and stakeholders And much much more…You can connect with Tedde at:LinkedIn: https://www.linkedin.com/in/teddevg/ Akendi: https://www.akendi.com Purchase the book: connect with Tedde directly for detailsYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product Marketing Stories
Comment integrer le PMM dans une équipe Produit mature | Guillaume Bance | Accor | CAPSULE WeFiiT EVENT

Product Marketing Stories

Play Episode Listen Later Dec 10, 2024 11:34 Transcription Available


Guillaume, consultant CPO avec + 20 ans d'exp. dans la Tech, explique comment intégrer efficacement un PMM dans une équipe produit déjà bien établie. Il partage sa vision sur les rôles complémentaires du PMM et du PM, ainsi que l'importance de leur collaboration pour le succès des projets.Ce que vous découvrirez avec Guillaume :

Product Marketing Stories
Percer dans une nouvelle catégorie : Positionner un Cloud sur le marché de l'A | Constance Morales | Scaleway

Product Marketing Stories

Play Episode Listen Later Dec 5, 2024 46:33 Transcription Available


Constance, PMM spécialisée IA depuis 2 ans chez Scaleway vient vulgariser le secteur du cloud, l'hardware, l'intelligence artificielle. Rien que ça !Elle a travaillé sur le développement d'une nouvelle catégorie de produit pour positionner Scaleway comme un fournisseur Cloud européen clé dans le domaine de l'IA et faire face aux GAFAM

The Product Podcast
NYTimes VP of Product on Product Transformation from Print to Digital Platform Powerhouse | Sneha Rao | E247

The Product Podcast

Play Episode Listen Later Dec 4, 2024 37:45


In this episode, Carlos Gonzalez de Villaumbrosia interviews Sneha Rao, VP of Product for Platform at The New York Times.The New York Times, founded in 1851, has undergone a significant digital transformation over the past decade, evolving from a print-centric business to a digital-first news and lifestyle platform. With over 10 million paid subscribers and more than 100 million weekly active users globally, the company has a market cap of over $9 billion and annual revenue of $2.4 billion.As a Platform Product Leader at The New York Times, Sneha is passionate about building and scaling robust platforms that empower developers to create innovative products. Her focus is on enhancing developer productivity, optimizing cloud infrastructure, and ensuring the reliability of our systems across news and standalone products like games, cooking, wirecutter to name a few.In this episode, we explore Sneha's approach to building and scaling platform products, strategies for driving digital transformation within a large enterprise, and The New York Times' expansion into a multi-product media company. We delve into methods for identifying leading indicators of revenue growth and the science of running multiple experiments to enhance the user experience.What you'll learn:- Sneha's approach to building and scaling platform products at The New York Times.- Strategies for driving digital transformation within a traditional media company.- How The New York Times is expanding into a multi-product media company.- Methods for identifying leading indicators of revenue growth in a platform environment.- The science of running multiple experiments to enhance user experience in news consumption.Key Takeaways

Product Marketing Stories
Comment bien collaborer avec ses stakeholders pour avoir de l'impact | Pauline Plancke | Opendatasoft | CAPSULE WeFiiT EVENT

Product Marketing Stories

Play Episode Listen Later Dec 3, 2024 11:26 Transcription Available


Pauline Plancke partage ses conseils pour créer des liens solides avec nos principales parties prenantes afin de maximiser son impact en tant que PMM. Pauline est bien placée pour en parler : Elle est arrivée chez Opendatasoft pour une re-création de poste comme 1st PMM. Elle est donc partie de 0 pour s'intégrer et se connecter efficacement avec chaque équipe dans le but de prouver la valeur du Product Marketing. Ce que vous découvrirez avec Pauline :

Product Marketing Stories
Comment est structurée l'équipe PMM chez Scaleway - fournisseur de Cloud Européen | Constance Morales [COULISSES]

Product Marketing Stories

Play Episode Listen Later Nov 28, 2024 20:37 Transcription Available


Constance, PMM spécialisée IA chez Scaleway, fournisseur de Cloud Européen, nous explique comment est organisée l'équipe Product Marketing pour gérer 80 produits avec seulement 4 PMM. Car Scaleway fait partie des 2,5% des entreprises à avoir l'équipe PMM côté Produit. Elle nous raconte comment ça se passe. Découvrez :

The Product Podcast
SoulCycle VP of Product on Leveraging AI to Craft Unforgetable Digital & In-Person Experiences | Drew Lesicko | E246

The Product Podcast

Play Episode Listen Later Nov 27, 2024 46:44


In this episode, Carlos Gonzalez de Villaumbrosia interviews Drew Lesicko, Vice President of Product and Technology at SoulCycle.SoulCycle, founded in 2006, is a pioneer in boutique fitness known for its passionate customer community. The company has successfully blended physical and digital experiences, particularly during the COVID-19 pandemic when it launched its At-Home Bike.Drew oversees the full digital journey of SoulCycle customers and all technology platforms for the company. He joined SoulCycle in 2018 and played a crucial role in launching the At-Home Bike at the beginning of the pandemic, which helped sustain the business when physical studios had to close. What you'll learn:Drew's approach to balancing physical and digital experiences in fitness.SoulCycle's adaptation during the pandemic, the strategy for blending physical and digital experiences, and the future of connected fitness technology. How SoulCycle has built such a strong customer community and how they're using data and AI to personalize each rider's fitness journey.The future of connected fitness technology and SoulCycle's positioning in this evolving landscape.Key Takeaways

Product for Product Management
EP 120 - The State of Product Analytics with Aakash Gupta

Product for Product Management

Play Episode Listen Later Nov 27, 2024 47:40


We have covered Product Analytics tools in the past, including Pendo, Amplitude, Mixpanel, Heap and some new comers like LogRocket, PostHog and FullStory.There are many more tools in the market, and many of the favorite ones are also improving and changing, with new improvements and functionalities that create more value to their users.We are fortunate to have more product leaders who are interested in looking at how our tools of the trade compare, and the value to our community. Such a leader is Aakash Gupta, Chief Product Officer at Product Growth, author and podcaster of the Product Growth newsletter and podcast. In a recent LinkedIn post, Aakash published the result of his research looking into the top leading Product Analytics products (see link to the post below).We had the pleasure of chatting with Aakash about his research, and learning from him about his research, as well as about the role of Product Growth Managers.  Join Matt and Moshe as they explore with Aakash:How he got to Product ManagementHis first experience with a real Product Analytics productHow he researched the industry for the post What he discovered on the way about these products and some key differentiatorsSome of the niche products in the marketHow the different tools are adopting AIHow startups can utilize these toolsHis prediction on who will winThe power it gives product managers, and especially Product Growth ManagersInsights into the role of Product Growth ManagersAnd so much more…You can connect with Aakash at:LinkedIn: https://www.linkedin.com/in/aagupta/Product Growth newsletter and podcast: https://www.news.aakashg.com/LinkedIn post “What I learned about the top Product Analytics players”: https://www.linkedin.com/posts/aagupta_based-on-3-months-of-research-25-buyer-activity-7226944089210982401-QnKwYou can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product Marketing Stories
Comment construire un GTM béton pour générer du business | Alexandre Pellet et Théo Molilengo | Spinergie et Roole | CAPSULE WeFiiT EVENT

Product Marketing Stories

Play Episode Listen Later Nov 26, 2024 20:03 Transcription Available


Alexandre et Théo partagent leurs conseils pour construire une stratégie Go-to-Market efficace, capable de transformer un produit en succès commercial. Car un GTM réussi, c'est bien plus qu'un lancement : c'est l'art d'aligner tous les stakeholders autour d'une vision commune avant, pendant et après le lancement d'une fonctionnalité ou produit. Et pour ça, l'humilité, la prise de recul et l'itération sont primordiales pour réussir. Ce que vous découvrirez avec Alexandre et Théo :

Product Marketing Stories
Parler le langage de ses prospects pour vendre plus grâce à la verticalisation | Chloé Petit | Alan

Product Marketing Stories

Play Episode Listen Later Nov 21, 2024 26:52 Transcription Available


Chloé, PMM business chez Alan vient nous parler de verticalisation.C'est un projet sur lequel a travaillé Chloé pour accompagner les Sales à mieux interagir avec les différents segments ICP et ainsi générer plus de revenus.Mais aussi pour réussir à adresser des secteurs d'activités moins proches de l'ADN digital d'AlanCar tous les segments n'ont pas les mêmes besoins, ni les mêmes problématiques et encore moins les mêmes habitudes.La verticalisation c'est aller un cran plus loin que la segmentation.Alors Chloé nous partage sa méthodologie pas à pas pour que vous puissiez implémenter ce programme de verticalisation.On parle de :

The Product Podcast
Building a Platform Beneath Consumer-Facing Products | Vimeo VP of Product, Justin Kim | E245

The Product Podcast

Play Episode Listen Later Nov 20, 2024 31:10


In this episode, Carlos Gonzalez de Villaumbrosia interviews Justin Kim, Vice President of Product at Vimeo.Vimeo, founded in 2004, has evolved from the "hipster's version of YouTube" to a leading SaaS video platform for businesses. Now a public company, Vimeo boasts over 300 million users and more than 100 billion video plays.Justin drives Vimeo's platform strategy across essential areas like payments, trust and safety, integrations, monetization, and identity and access management. Before joining Vimeo, he spent nearly 12 years at Amazon, where he led the AWS Commerce Platform.In this episode, we explore Vimeo's transformation from a consumer-focused video discovery product to an enterprise video platform. We delve into the challenges of replatforming, the power of third-party integrations for boosting user retention and ecosystem growth, and the future of video technology, including generative AI in video creation.What you'll learn:Justin's approach to platform as a product and driving business outcomes at Vimeo.The challenges and strategies involved in replatforming complex systems.How to prioritize features and integrations in a platform product environment.The future of video technology and Vimeo's positioning in the evolving landscape of generative AI.Key Takeaways

Brave UX with Brendan Jarvis
Nitzan Shaer - Simulated Audiences Have Arrived

Brave UX with Brendan Jarvis

Play Episode Listen Later Nov 19, 2024 77:13


In this special bonus episode of Brave UX, Nitzan Shaer speaks candidly about the future of UX research, why simulated audiences are a step beyond synthetic, and how UX professionals can leverage them effectively. Highlights include: 15:12 - What's the vision you're building towards with WEVO? 22:56 - How would you define the difference between synthetic and simulated research? 25:44 - Could simulated research eventually surpass human research in accuracy? 34:50 - What does the near future hold for UX research with AI advancements? 58:00 - How can simulated audiences help accelerate innovation? ====== Who is Nitzan Shaer? Nitzan is the CEO and co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights to designers, marketers, and product managers—in a fraction of the time that traditional research requires. Before co-founding WEVO, Nitzan was the co-founder and managing partner of High Start Group, an innovation consulting firm dedicated to helping companies create and launch breakthrough products. He also led product management, partner relationships, and defined Skype's strategy for mobile phones as head of the Mobile Phones and Product Group, where the challenges of working with customers across 150+ countries sparked his vision for WEVO. Complementing his hands-on experience in building and scaling products, Nitzan holds an MBA from Harvard Business School and a Bachelor of Science in Engineering from Technion, Israel's Institute of Technology. An active contributor to the broader product and business community, Nitzan has shared his insights on stages such as The Product Podcast, Product-Led Summit New York, and at Harvard Business School. Find Nitzan here: LinkedIn: https://www.linkedin.com/in/nshaer/ Website: https://wevo.ai/ ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

Product Marketing Stories
Comment est structurée l'équipe PMM chez Alan | Chloé Petit [COULISSES]

Product Marketing Stories

Play Episode Listen Later Nov 14, 2024 10:14 Transcription Available


Product for Product Management
EP 119 - Product Coaching & Decision Making with Phil Hornby

Product for Product Management

Play Episode Listen Later Nov 13, 2024 43:28


Some product managers don't realize how many decisions we have to make daily in our jobs. And some of us decided to become product managers because we have to make decisions…But how do we make decisions? And what are the right decisions to make?Well… it depends…In this episode we explored these questions with Phil Hornby, Founder and Product Leadership Coach at for product people, and Co-creator and Co-host of the Talking Roadmaps podcast. Phil is in the process of writing his book “It Depends?”, on how decisions are made, and more specifically, when building products, and by product professional.We explored with Phil how he got to product management (accidently, like most of us), wheat does it mean to be a Product Coach, and how he is writing his book with the help of the community.Join Matt and Moshe as they explore with Phil:How to make decision in generalThe role of Implementation in decision makingCurating principles related to decision making and organizing them in the bookDecision velocityTips to individual contributors product managers who want to make change internally Product coaching and how product coaches workThe hard areas of Product Coaching as a businessThe importance of mentorship early onAnd so much more…You can connect with Phil at:LinkedIn: https://www.linkedin.com/in/philhornby/For product people:  forproductpeople.comIt Depends! book: theitdependsbook.comTalking Roadmaps podcast: www.talkingroadmaps.comYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:     -Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

The Product Podcast
Next-gen Cybersecurity in the AI Era | Cisco Chief Product Officer, Jeetu Patel | E243

The Product Podcast

Play Episode Listen Later Nov 6, 2024 34:02


In this episode, Carlos González de Villaumbrosia, CEO at Product School interviews Jeetu Patel, Executive Vice President and Chief Product Officer at Cisco. This is a very special episode for me because it was recorded live from our conference ProductCon San Francisco in front of 2,000 product leaders.Jeetu shares his journey in the tech landscape, detailing his role in driving Cisco's innovative strategies following the landmark acquisition of Splunk for $28 billion. He discusses the complexities of integrating cybersecurity and observability into Cisco's offerings, the importance of collaboration with competitors in the cybersecurity space, and how to maintain a customer-centric focus in a rapidly evolving tech environment.Jeetu dives into his strategic framework for becoming an AI-first company, emphasizing how to prioritize AI integration across various functions. He also addresses the future of AI in product management, highlighting trends such as modular systems and enhanced user experiences.What you'll learn:Jeetu's journey to becoming EVP & CPO at Cisco and his vision for the company's future.The challenges and strategies involved in integrating AI and cybersecurity into existing product ecosystems.How to effectively transition from traditional models to an AI-first approach.The evolving landscape of AI and its key players.Key Takeaways

Product Marketing Stories
Réussir à faire des Product Managers ses alliés quand on est PMM | Chloé Girardin | BEST EPISODE

Product Marketing Stories

Play Episode Listen Later Oct 31, 2024 26:32 Transcription Available


Chloé Girardin, prend le micro pour nous partager ses meilleurs conseils pour bien collaborer avec les Product Managers.Un vaste sujet, puisque la frontière des rôles n'est pas toujours claire, et ce n'est pas toujours facile en tant que PMM de trouver sa place.Alors que ce sont des rôles complémentaires.Une chose est sûre, travailler main dans la main avec l'équipe Produit est clé pour réussir dans son rôle de PMM mais aussi et surtout pour atteindre un objectif commun : maximiser le taux de succès du produit sur le marché.On a discuté de comment :

The Product Podcast
From Free Open-Source Database to a $20B Enterprise Data Platform | MongoDB SVP of Product, Andrew Davidson | E242

The Product Podcast

Play Episode Listen Later Oct 30, 2024 49:55 Transcription Available


In this episode, Carlos Gonzalez de Villaumbrosia interviews Andrew Davidson, Senior Vice President of Product at MongoDB.MongoDB is the most used modern database, powering some of the largest companies across industries like financial services, healthcare, and manufacturing. Originally launched as a free open-source project in 2009, MongoDB went public in 2017 and has grown into a $20Billion dollar enterprise data platform. In this episode, we'll discuss how to incentivize team members to grow within the same company for a long period of time, the key product milestones in MongoDB's transformation, nurturing a developer ecosystem, using AI to accelerate code deployment and scaling in the cloud, building 3rd-party integrations with over 100 partners, and allowing companies to integrate with MongoDB as they create their own data stack.Key Takeaways

Product for Product Management
EP 118 - VUCA and Cynefin with Assaph Mehr

Product for Product Management

Play Episode Listen Later Oct 30, 2024 45:12


Product Management is not about frameworks. Yes, using some frameworks that fit well in your situation can save us a lot of time by organizing our thoughts and allowing us to collaborate better.And before there were frameworks, there were mindsets.In this episode we are talking about a couple of mindset that help product managers and anyone who is building products to align better with the chaotic nature of our work.Our guest on the show is Assaph Mehr, a product and people leader. He is currently a Senior Product Manager of AI at Squiz, a Product Management Advisor & Mentor at My Mentor Path, a thought provoking blogger, and an author (or several ward-winning stories of Togas, Daggers, and Magic series - for lovers of Dark Urban-Fantasy Detectives and Ancient Rome!).On the episode, Assaph shared with us two of those mindsets - VUCA and Cynefin, and how they relate to our jobs as product people.Join Matt and Moshe as they explore with Assaph:How he got to product managementHis experience building AI products, and some of the challenges they raiseWhat are these two mindsets all about (and how to pronounce Cynefin!)How to understand, and harness Volatility, Uncertainty, Complexity and Ambiguity (VUCA)The balance between all of these, and how each of our domains can have a different mixIs it possible to quantify things like uncertainty or complexity?How he defines strategyThe 5 domains of Cynefin, and the importance of fitting our problem to the right domainCan Product Managers impact their orgs to think in these ways?Can product job seekers test organizational fit by probing to see if they have the right mindset?And so much more…You can connect with Assaph at:LinkedIn: https://www.linkedin.com/in/assaph/ Blog: https://assaph.substack.comBlog post about Cynefin and VUCA: https://assaph.substack.com/p/cynefin-and-vuca * You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Product Marketing Stories
Réussir sa prise de poste comme 1er PMM | Hortense Bouzoud | Thiga | BEST EPISODE

Product Marketing Stories

Play Episode Listen Later Oct 24, 2024 34:28 Transcription Available


Hortense Bouzoud, Directrice du pôle Product Marketing chez Thiga, nous partage tous ses conseils pour réussir sa prise de poste quand on est 1er PMM à intégrer une entreprise.Hortense m'a raconté ses expériences de 1ère PMM et les enjeux qu'elle constate aujourd'hui quand il s'agit d'implémenter la fonction Product Marketing.Car lorsqu'on arrive comme premier(e) PMM, il faut réussir à trouver sa place, à faire comprendre aux équipes sa valeur ajoutée et surtout à montrer son impact.Alors Hortense a pris le temps de nous expliquer :Les enjeux que l'on rencontre quand on est premier(e) PMM d'une entreprise.Les actions à mener pour évangéliser ce rôle, s'intégrer et avoir de l'impact rapidement.Le type de profil à privilégier quand on souhaite recruter un 1er PMM. Et pleins de conseils actionnables pour établir la fonction Product Marketing. Cet épisode devrait vous aider à y voir plus clair sur les attentes et missions d'un 1e PMM pour à la fois réussir une prise de poste et bien faire un recrutement.RESSOURCES

The Product Podcast
The AI-powered Search Engine Replacing Google | Perplexity Head of Product Enterprise, Frank te Pas | E240

The Product Podcast

Play Episode Listen Later Oct 16, 2024 48:20


In this episode, Frank te Pas, Head of Enterprise Product at Perplexity AI shares his journey in the AI landscape, detailing his role in transforming Perplexity into an innovative answer engine that challenges traditional search paradigms. He discusses the complexities of integrating AI into products, the importance of a modular approach to product design, and how to maintain a customer-centric focus in a rapidly evolving tech environment.Frank dives into his strategic framework for becoming an AI-first company, emphasizing how to prioritize AI integration across various functions. He also addresses the future of AI in product management, highlighting trends such as modular systems, and enhanced user experiences.What you'll learn:- Frank's journey to becoming Head of Enterprise Product at Perplexity AI and his vision for the company's future.- The challenges and strategies involved in integrating AI into existing product ecosystems.- How to effectively transition from a traditional model to an AI-first approach.- The AI landscape and its key players.Key Takeaways

Product for Product Management
EP 117 - Mapper Method with Christoph Steinlehner

Product for Product Management

Play Episode Listen Later Oct 16, 2024 47:16


Have you ever seen those pictures of a group of people with sticky notes around a whiteboard, working their way through a tough problem and coming with some innovative solutions? Did you feel they know something you don't, and their work seems so much fun, while yours is not as creative?Well, it's not as hard as it looks and you can do it too! But it's always good to have a structure for the madness. And we got one for you in this episode! Featuring Christoph Steinlehner, Product Coach and Consultant, creator of the MAPPER Method (who started his career as a designer), Matt and Moshe sat down to learn from him how using visual methods and tools can help identifying gaps, aligning teams to the same mental model, and creating some innovation magic!Join us as we learn from Christoph:How he got into product managementHow did he come up with the MAPPER MethodThe MAPPER Method structure and how to go by each step:Map your thoughts Acknowledge PerspectivesPoint Assumptions & RisksPlan and ActEvaluate for InsightsReflecting and improvingUse cases and situations where the MAPPER Method helped him and the teams he worked withUsing MAPPER in different stages of the product, like GTM, customer support, marketing etcThe power of visual tools, and shifting from plain conversations and all their inherited issuesThe importance of humbleness! How the culture of the company creates the space for or put challenges in using the methodThe importance of having some analog tools in our toolkitAnd much more!Contact Christoph if you are interested to hear more, including an explainer document for the method.You can connect with Christoph at:LinkedIn: https://www.linkedin.com/in/csteinlehner/ Website: https://csteinlehner.com/ Mapper Club on Substack: https://mapperclub.substack.com/ You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

The Product Podcast
The Future Of Last-Mile Delivery: Self-driving Cars, Virtual Kitchens, AI | Chief Product Officer at JustEat Takeaway, Jessica Hall | E239

The Product Podcast

Play Episode Listen Later Oct 9, 2024 43:39 Transcription Available


In this episode of #TheProductPodcast we chat with Jessica Hall, Chief Product Officer at Just Eat Takeaway. Jessica shares her journey in the food delivery industry, detailing her role in transforming Just Eat Takeaway into a global leader that serves over 81 million customers across 19 countries. She discusses the complexities of re-platforming a product, integrating diverse team cultures after multiple acquisitions, and simplifying the user experience of a multi-feature platform.In this episode, Jessica dives into her strategic framework for product expansion, focusing on how she prioritizes new markets, users, and use cases. She also addresses the future of food delivery, highlighting trends such as AI, self-driving cars, and virtual kitchens. Jessica emphasizes the importance of maintaining a customer-centric approach while navigating the challenges of a rapidly evolving industry.Key Takeaways

The Product Podcast
From Inventing Google Chromecast to Reinventing Physical Therapy with AI | Mario Queiroz, Chief Product Officer at Hinge Health | E238

The Product Podcast

Play Episode Listen Later Oct 2, 2024 39:35 Transcription Available


In this episode of The Product Podcast, we chat with Mario Queiroz, VP of Product at Hinge Health and former VP at Google, where he co-invented the Google Chromecast.Mario takes us on a captivating journey through his diverse career, from building revolutionary hardware products at Google to transforming healthcare with digital physical therapy at Hinge Health. He opens up about the challenges of moving from software to hardware, the complexities of scaling a global product, and the role of AI in personalizing healthcare solutions.In this episode, Mario dives into the development of Google Chromecast, how Hinge Health is redefining healthcare with AI, and the importance of combining product management expertise with domain knowledge. He also shares his experience in leading cross-functional teams to drive innovation in both the tech and healthcare industries.CONTENT(00:25)

The Product Podcast
Transforming a 27-Year-Old Business into an AI Powerhouse | Vinod Suresh, US Chief Product Officer at GoDaddy | E237

The Product Podcast

Play Episode Listen Later Sep 25, 2024 59:23


In this episode of The Product Podcast, we sit down with Vinod Suresh, US Chief Product Officer at GoDaddy, to dive deep into his journey from moving across 13 schools as a child to leading major product teams at GoDaddy. Vinod shares his passion for lifelong learning, explaining how this constant evolution has shaped his leadership approach, enabling him to embrace and drive change effectively in a fast-paced environment.Vinod discusses GoDaddy's Entrepreneur's Wheel, which covers identity, presence, and commerce, and how it helps small businesses and entrepreneurs build their digital presence. He explains how the company ensures its products work seamlessly together to create a fully connected ecosystem, providing customers with the tools they need to succeed.In this episode, Vinod also breaks down his unique approach to time management and prioritization—skills that have allowed him to successfully lead a large, dynamic team while maintaining a strong personal and professional balance.CONTENT(00:00)

The Product Podcast
Scaling a Car Rental Marketplace to over $1Billion in Revenue | Tom Wang, Chief Product Officer at Turo | E236

The Product Podcast

Play Episode Listen Later Sep 18, 2024 48:02 Transcription Available


In this episode of The Product Podcast, we chat with Tom Wang, Chief Product Officer at Turo, the world's largest peer-to-peer car-sharing marketplace.Tom shares his journey of scaling Turo from a small team to a leading car-sharing platform that allows entrepreneurs to monetize their idle cars while providing customers with a unique and convenient rental experience. He opens up about his experience in building a high-quality marketplace, the evolution of Turo's product team, and the importance of staying close to customers to drive innovation.In this episode, Tom dives into how Turo uses AI to prototype customer-focused solutions, why creating a high-quality marketplace is crucial for long-term success, and the lessons he has learned from Turo's entrepreneurial hosts. He also touches on how Turo's unique selection of vehicles creates emotional connections with customers and how staying customer-centric drives product development at every stage.CONTENT(00:00)

The Product Podcast
Growing as a CPO as your product grows from 0 to $10B valuation | Tomer London, Co-founder and Chief Product Officer at Gusto | E235

The Product Podcast

Play Episode Listen Later Sep 11, 2024 45:50 Transcription Available


In this episode, of The Product Podcast, we chat with Tomer London,Co-founder and Chief Product Officer of Gusto, the leading HR platform for small and medium-sized businesses in the US. Tomer shares his journey from coding his first inventory management system for his dad's clothing store as a teenager to building Gusto into a comprehensive payroll and HR platform serving over 300,000 small businesses. He opens up about the challenges of evolving his role as CPO, transitioning from hands-on coding to building product teams, and scaling the company while staying deeply customer-focused.In this episode, Tomer dives into the importance of embedding compliance into the core of Gusto's product, why he believes product management should be data-aware but not data-dependent, and how he fosters a culture of intuition-driven decision-making. He also shares how Gusto integrates AI to streamline processes, from payroll automation to enhancing customer support, all while maintaining the human touch that defines their success. CONTENT(00:19)

The Product Podcast
The tool product managers love and is disrupting Jira | Karri Saarinen, CEO at Linear | E234

The Product Podcast

Play Episode Listen Later Sep 4, 2024 31:29 Transcription Available


In this episode of the Product Podcast we chat with Karri Saarinen, the CEO at Linear. It's the fastest-growing and most beloved project management tool in the world. The company is valued at $400 million, and has raised $52 million in funding from Accel, Sequoia, and some of the world's most successful entrepreneurs including the founders of Slack.Before Linear, Karri led product design at Airbnb and Coinbase.In our conversation, we'll discuss how his design background is helping him a product users love, his strong Product-Led Growth (PLG) approach to reach decision-makers, how to not always rely on data for product decisions, and his stance against incorporating AI-specific features into his product at this time. Discover how Linear is building the tool that PMs love with a innovative and human approach that allows them to be growing so fast and having the sense of belonging of clients. This episode is packed with lessons on how coming from a different background can be a positive perspective when building a product that turns into the most enjoyable and efficient way to manage development. (00:00)

The Product Podcast
How Twitch Captures the Attention of Over 140M Monthly Active Users | Jeremy Forrester, VP Product

The Product Podcast

Play Episode Listen Later Aug 28, 2024 42:02 Transcription Available


In this episode of the Product Podcast we chat with Jeremy Forrester, VP Product at Twitch and a key player in the world of short videos and live streaming. From his work on Vine for Windows Phone at Twitter to his impactful eight-year stint at Twitch, Jeremy offers incredible insights into the challenges and successes that have shaped today's media scene. Jeremy talks about Vine's legacy and its influence on platforms like Instagram Reels and TikTok. Moving on to Twitch, he gives us a behind-the-scenes look at what keeps streaming audiences engaged and growing. We dive into how activities like gaming and DJ sets keep viewers hooked, with highlights like Ibai's record-breaking streams and Ninja's celeb collabs. Jeremy also explores the future of live streaming, including mobile game streaming and the impact of generative AI. Discover how Twitch stands out from the crowd and the cool tools that make user experiences better. Jeremy also shares tips on how Twitch's team structure supports both viewers and creators. This episode is packed with lessons on handling conflicts, continuous learning, and the importance of networking. Whether you're a content creator or just love streaming, this episode is full of valuable insights and inspiration.Content(00:00)

The Product Podcast
The Secrets of Instacart's AI: What's Next for Personalized Shopping? with CPO Daniel Danker

The Product Podcast

Play Episode Play 30 sec Highlight Listen Later Aug 21, 2024 38:25 Transcription Available


In this episode of the Product Podcast, join us for a chat with Daniel Danker, CPO at Instacart. Daniel breaks down Instacart Plus and how it's changing the game with $0 delivery fees and lower costs. Find out how teaming up with Uber Eats has supercharged the value for members by combining grocery and restaurant deliveries into one smooth service. Daniel also talks about sticking to what you're good at and teaming up for new stuff to keep everything top-notch.We also dive into how AI is shaking things up at Instacart. Daniel gives us the scoop on cool features like "personal planograms" that tailor the shopping experience to what you like. Plus, we chat about how AI thinking is becoming part of everything they do, driving innovation while keeping the core product strong. Tune in to catch some great insights on leading products, keeping things simple, and how AI is changing the grocery game.Strategic Partnerships for Enhanced Customer Value:Form strategic partnerships that complement your services. Instacart's collaboration with Uber Eats to integrate restaurant deliveries with grocery orders is a great example. Such partnerships can significantly enhance customer convenience and increase your value proposition.The Importance of Membership Models:Focus on developing robust membership models that offer tangible benefits. Instacart Plus provides perks like $0 delivery fees and reduced costs, making it attractive to users. Concentrate on your core strengths and consider partnerships to expand your service offerings efficiently.Organizational Evolution with AI:Integrate AI thinking across your organization rather than confining it to a single team. This fosters continuous innovation and ensures that AI-driven insights are applied to improve all aspects of the customer experience. Product Leadership and the Power of Simplicity:Practice effective product leadership by setting clear strategies, speeding up product delivery, and eliminating operational blockers. Emphasize simplicity in product development, focusing on core elements that drive success and avoiding unnecessary complexity.Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here - Find out more about Product School hereBrought to you by:Pendo, the only all-in-one product experience platform for any type of application. With all the tools you need, in one simple-to-use platform, Pendo makes it easy to answer critical questions about how users are engaging with your product—then turn those insights into action—all so you can get your users to do what you actually want them to do. Visit their website to create your free Pendo account todayEppo, the next-generation A/B testing and feature management platform built for modern growth teams by alums of Airbnb and Stitch Fix. Visit their website, and 10x your experiment velocity.   Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Daniel Danker

The Product Podcast
Slack's VP of Product & GM Jaime DeLanghe Reveals How to Monetize AI Product Features!

The Product Podcast

Play Episode Listen Later Aug 9, 2024 56:10 Transcription Available


In this episode, we're thrilled to have Jamie DeLanghe, VP of Product at Slack, who shares her inspiring journey from working in customer support at Etsy to a successful career in product management. Jamie provides valuable insights into mastering product management without a technical background, emphasizing the role of curiosity and self-education. We delve into the integration of Slack, the evolving use of workplace communication tools, and strategies for aligning growth incentives in B2B SaaS. Jamie also discusses Slack's approach to enhancing user experience through AI, flexible pricing strategies, and the strategic expansion of Slack's product features to cater to both small teams and large enterprises. This episode is packed with actionable advice and real-world examples for anyone interested in product management and career growth.Key TakeawaysSuccessful product management requires fostering a collaborative environment. Managing a diverse team, including product managers, localization, and learning teams, emphasizes the importance of structure and resource allocation to support core features, AI development, and growth.Be flexible with pricing strategies to meet the needs of different user segments. Balance between seat-based and usage-based pricing, and ensure fair billing practices to build trust and satisfaction among users.Leverage AI to improve user experience and productivity. Prioritize the development of features that help users manage information effectively, and consider the cost and value of AI integrations when developing pricing strategies.Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here - Find out more about Product School hereBrought to you by:Pendo, the only all-in-one product experience platform for any type of application. With all the tools you need, in one simple-to-use platform, Pendo makes it easy to answer critical questions about how users are engaging with your product—then turn those insights into action—all so you can get your users to do what you actually want them to do. Visit our website to create your free Pendo account todayEppo, the next-generation A/B testing and feature management platform built for modern growth teams by alums of Airbnb and Stitch Fix. Visit our website, and 10x your experiment velocity.   Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Jaime DeLanghe

The Product Podcast
The Designer Behind Beats headphones' $1.5 Billion Success with Robert Brunner, Chief Designer at Beats by Dr. Dre

The Product Podcast

Play Episode Listen Later Jul 31, 2024 46:16 Transcription Available


In this episode of the Product Podcast, we're thrilled to host Robert Brunner, Chief Designer at Beats by Dr. Dre and founder of Ammunition. Robert takes us on an enlightening journey through his remarkable career, sharing the secrets behind designing products that drive billions in revenue.We delve into the intersection of aesthetics and functionality, exploring how innovative design can propel a brand to new heights. Robert emphasizes the importance of balancing visual appeal with usability, providing invaluable insights for aspiring designers and product leaders.Our conversation covers the vital role of leadership in the design process, highlighting how collaboration and cross-disciplinary input lead to cohesive, market-successful products. Robert also shares his thoughts on staying adaptable with evolving trends, ensuring your designs remain relevant in a fast-paced industry.Tune in to hear about the creation of iconic products and the breakthrough moments that defined Robert's career. We also discuss the importance of continuously refining your craft and prioritizing user experience to create beloved products.Get ready to embrace innovative thinking, foster collaboration, and stay ahead of design trends. Join us for a thought-provoking episode that promises to elevate your design approach and inspire you to create impactful, user-centered products. Don't miss this chance to learn from one of the industry's most influential designers!Key Takeaways:Good design vs. great design: Good design is functional, usable, desirable, competitive, manufacturable, and affordable. Great design, however, inspires, empowers, and transforms. It challenges norms, fits into cultural contexts, and creates significant social and economic value.Recognize that innovative design can significantly boost a company's revenue and market position. Strive to integrate creative design solutions that drive business success.Always consider the user experience in your designs. Understand and anticipate user needs to create products that are loved and widely adopted. Focus on creating products that are both visually appealing and highly functional. Strive for a balance where aesthetics enhance usability and user experience.Lead by fostering a collaborative environment that encourages creativity. Empower your team to innovate and contribute ideas that can enhance the design process.Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here - Find out more about Product School hereBrought to you by:Pendo, the only all-in-one product experience platform for any type of application. With all the tools you need, in one simple-to-use platform, Pendo makes it easy to answer critical questions about how users are engaging with your product—then turn those insights into action—all so you can get your users to do what you actually want them to do. Visit our website https://www.pendo.io/productschool/ to create your free Pendo account todayEppo, the next-generation A/B testing and feature management platform built for modern growth teams by alums of Airbnb and Stitch Fix. Visit our website https://www.geteppo.com/, and 10x your experiment velocity.   Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Robert Brunner

The Product Podcast
17 years at PayPal working in 10 different roles with Prashanthi Ravanavarapu (Product Executive)

The Product Podcast

Play Episode Listen Later Jul 24, 2024 37:05


In this episode of the Product Podcast with Prashanthi Ravanavarapu, Product Executive at PayPal, we unlock the secrets to becoming a transformative product leader. Our guest takes us on her journey from the data team to leading customer experience initiatives at PayPal, showcasing the power of internal mobility for personal and organizational growth.  We chat about how product management can address global challenges like poverty and hunger and why human-centered design is crucial for making meaningful, impactful products. Get ready to hear about building high-performing "missionary teams" where passion for the mission and customer alignment drive success. Our guest also shares fascinating anecdotes from her background as a shot putter, illustrating how discipline and dedication translate to powerful leadership. We also dive into justice-driven product design, emphasizing the creation of inclusive and equitable solutions that tackle systemic issues and foster diversity.  Join us for a thought-provoking conversation that promises to elevate your leadership skills and inspire lasting social impact. Don't miss out on this insightful episode! Formula for navigating internal mobility effectively:1. What are my unique strenghts?    - Identify the skills and capabilities that set you apart.    - Reflect on past roles and projects where you have excelled.    - Consider feedback from peers and mentors to gain insights into your core competencies.2. What are my interests?    - Think about the areas within the organization that excite you.    - Align your career aspirations with your passions.    - Explore opportunities that not only challenge you but also keep you motivated and engaged.3. What's the business gap?    - Look for gaps or unmet needs within the business that align with your strengths and interests.    - Conduct a thorough analysis to understand where your skills can add value.    - Develop a business case that demonstrates how your unique strengths and interests can address these gaps and contribute to the company's success.The ingredients to unlock talent in people are discussed extensively. Here are the key components highlighted:1. Purpose and Passion2. Empathy and Understanding3. Proactive Problem-Solving4. Supportive Leadership   Social Links:- Follow our Podcast on Tik Tok here- Follow Product School on LinkedIn here- Join Product School's free events here - Find out more about Product School hereBrought to you by:Pendo, the only all-in-one product experience platform for any type of application. With all the tools you need, in one simple-to-use platform, Pendo makes it easy to answer critical questions about how users are engaging with your product—then turn those insights into action—all so you can get your users to do what you actually want them to do. Visit our website https://www.pendo.io/productschool/ to create your free Pendo account today, and start building better experiences across every corner of your product.Credits:Host: Carlos Gonzalez de VillaumbrosiaGuest: Prashanthi Ravanavarapu