Drafting of a plan or convention for the construction of an object or of a system; process of creation; act of creativity and innovation
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When Bearing Witness: Becoming a Trauma-Informed Storyteller
Send us a textContent warnings have long been treated as mere disclaimers—brief nods to potential triggers without much thought to their real impact. But what if they could do more? Rachel Edwards believes they can. As a senior content designer at Content Design London and the creator of the book Designed with Care: Creating Trauma-Informed Content, Rachel brings together voices from health, government, and nonprofit sectors to explore how words can support those experiencing trauma. Her book is a groundbreaking resource for anyone looking to communicate with empathy and intention.In our conversation, Rachel unpacks the limitations of traditional content warnings and explains how to transform them into tools of empowerment and choice. We also explore the inspiration behind Designed with Care and the collaborative effort that brought its pages to life. With practical insights on trauma-informed design, Rachel shares how simple shifts in language can make information more accessible and less retraumatizing. Join us as we dig into the principles of trauma-informed design and discover how content warnings can move beyond disclaimers to become instruments of real safety and empowerment.About Rachel EdwardsFrom dabbling in food writing to working as a librarian, Rachel has spent the best part of 2 decades working with words. As a content designer she has worked extensively with parliament, and government, helping people understand their rights. Her interest is how to create better content for people experiencing stress, anxiety and trauma. Originally from Canada, Rachel now lives in Scotland with her 2 children.Connect with Rachel EdwardsDesigned With Care | Linkedin | Get the BookAbout Host Maria Bryan Maria Bryan is a trauma-informed storytelling trainer. She helps nonprofit leaders tell powerful and impactful stories that resist harm. Maria has over fifteen years in marketing communications in the public sector. She has a Master's Degree in Public Administration, a Bachelor's Degree in Journalism, and is professionally certified in Trauma & Resilience, Trauma-Informed Space Holding, Trauma-Informed Coaching, and Somatic Embodiment & Regulation. Maria is a firm believer that storytellers make the world a healthier, safer, cleaner, and happier place. Connect with MariaSpeaking & Training | LinkedIn | Email
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Tu peux soutenir sur le podcast en mettant 5⭐️ sur Apple Podcasts ou SpotifySébastien est Creative Staff Product Designer chez OpenClassrooms.Passionné par la création depuis tout jeune, Sébastien a envie de travailler dans les jeux vidéo. Après une prépa aux écoles d'arts, il rejoint l'école e-artsup avant de réaliser qu'il n'a pas les compétences pour faire du design 3D. Mais il trouve rapidement sa place dans la direction artistique.Sébastien revient sur son parcours scolaire et sur ses stages où il se cherchaient encore entre digital et print, avant de spécialiser petit à petit dans le numérique.Lors d'une mission en agence, il organisation un salon autour de la pub. Il décide de partager son portfolio à certains intervenants, et se fait recruter chez Ogilvy comme Directeur Artistique.C'est à ce moment-là qu'il découvre le métier d'UX Designer. Son métier ressemble alors de plus en plus au métier d'UI Designer travaillant en binôme avec un UX Designer. Il travaille alors de plus en plus sur des sites internet et des applications iOS.Après 3 années chez Ogilvy, Sébastien à l'opportunité de faire un VIE en Inde et de gérer un studio de design. Un grand changement pour lui : il a désormais une équipe d'une dizaine de personne à gérer. Un changement de paradigme pour Sébastien qui doit faire grandir et monter en compétence une équipe, tout en faisant de moins en moins de design.Malheureusement, le studio fait énormément d'applications pour Facebook qui décide de jour au lendemain de les arrêter. Le studio doit donc fermer, Sébastien décide alors de faire du freelancing. Comme le marché évolue, il décide de le suivre et de s'orienter dans le Product Design.Sébastien rejoint ensuite OpenClassrooms en tant que Product Designer avec une forte appétence UI, et avec la volonté de monter en compétence sur la User Research. On parle alors du rôle de Sébastien chez OpenClassrooms : comment il réfléchit a une fonctionnalité, la met en place et s'assure qu'elle fonctionne.Les ressources de l'épisodeOpenClassroomsDesign BetterDesign EmotionnelComment se faire des amisLes autres épisode de Design Journeys#15 Audrey Hacq, Product Design Director @ OpenClassrooms#81 Morgane Constant, Content Design & UX Research Manager @ OpenClassrooms#84 Romain Kuzniak, ex-CTO & Head of Product @ OpenClassrooms Pour contacter SébastienLinkedInHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Take our free UX Writing Course.In this episode of Writers in Tech, host Yuval Keshtcher speaks with Hunter Gebron, a seasoned UX writer with extensive experience in the FinTech and blockchain sectors. They discuss the significant presence of UX writers in FinTech, the challenges of communicating complex blockchain terminology, and the importance of building trust with users in financial applications. Hunter shares insights from his journey in UX writing, including his experiences at Meta and Kraken, and emphasizes the need for clear communication and user research in content design. In this conversation, Hunter discusses his experiences in content design, particularly in the context of his work at Kraken and the evolving role of AI in the industry. He reflects on the challenges and opportunities presented by AI tools, the importance of strategic thinking in content design, and the potential for building scalable content design systems. The discussion also touches on the future of product design and the necessity for designers to adapt to new technologies.
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Episode Summary In this groundbreaking episode, host Yuval Keshtcher speaks with Megan Legawiec about the emerging field of trauma-informed content design. They explore how digital products can be designed with awareness of user trauma, making experiences safer and more accessible for everyone. Megan explains the core principles, shares practical examples, and offers resources for designers looking to implement these practices. Check out our free content design courseIntroductionYuval introduces Megan Legawiec, a senior content designer who has worked in real estate, cybersecurity, and AIThey explain this is a dedicated episode on trauma-informed content design after briefly discussing it in a previous recordingOriginated in psychotherapy with 5-7 guiding principlesAdapted first to physical spaces through architectural guidelinesNow being applied to digital spaces where people spend significant timeApproximately 70% of the world's population will experience a traumatic event in their lifetimeAn estimated 5-8% develop PTSDApplies to all digital experiences, not just mental health applicationsExamples include:SafetyTrustworthiness and TransparencyPeer Support, Collaboration, and MutualityEmpowerment and ChoiceCultural, Historical, and Gender ConsiderationsBuilds trust with usersCreates more loyal user baseMakes experiences accessible to more peopleCorrelates with best practices in UX designCan be implemented incrementallyBooks:Training:Megan responds to audience questions from LinkedIn about implementation strategiesYuval teases an upcoming live conference in Europe (September 2025)Produced by the UX Writing HubWhat is Trauma-Informed Content Design?Key ApplicationsCore Tenets of Trauma-Informed DesignBusiness Case for ImplementationRecommended ResourcesClosing
Alicia Quan introduces our new podcast co-host, Sarah Mondestin! Ever wondered how to collaborate with UX of EdTech? This episode should point you in the right direction. The hosts discuss Sarah's diverse career journey from educator to UX content designer and her involvement in various UX of EdTech initiatives. The conversation covers the structure and goals of the UX of EdTech Community and Studio, highlighting their focus on networking, showcasing work, and supporting EdTech companies with specialized UX teams. Don't miss the end where they highlight what is inspiring them lately. Chapters01:26 - Sarah's career journey06:50 - The Community 15:54 - The Studio20:53 - This week's curiosity and inspirationsWorth Noting Sarah Mondestin is a former educator and principal. She's a UX Content Designer and Strategist who helps companies consider their overall UX content strategies. Sarah has served as the Editorial Lead and Content Design and Research Advisor to support UX practitioners in our industry. She's now the Director of Design Operations and Partnerships for UX of EdTech. Follow Sarah on LinkedIn or visit her website for more ways you can collaborate. Sarah's previous podcast episode: EdTech UX Writing and Content Design: A Journey Sarah's article series: UX Writing in EdTechFollow us Find or share job openings Publication Newsletter (Respond to this episode here)The Community application is available on our website.UX of EdTech is a design studio that cultivates learning, creativity, and play.
Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. https://ellessmedia.com/csi/sarah-johnson/
Alastair Simpson is accustomed to adaptation. The first half of his life was spent in the pursuit of a professional football career (or soccer as we call it in the States). But things didn't go as expected, and he found himself searching for a new path in life. Football taught him discipline and to focus on excellence, traits that transferred well into a career in design. He's led design teams at Atlassian and today, he's VP of Design at Dropbox. We spoke with Alastair about how he applies design principles to parenting, the role craft plays in making great products, and creating a work environment that supports the creative process. Visit our Substack to access the full episode: https://designbetterpodcast.com/p/alastair-simpson Bio Alastair Simpson reports to the CEO and serves on the Executive team at Dropbox, where he leads the design team across all creative disciplines, including Brand, Product Design, Research, Content Design, and Operations. He also co-led, designed, and implemented Dropbox's transition to a Virtual-First working model. Previously, Alastair was Head of Design at Atlassian, where he played a key role in scaling the design team from 20 to over 300. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwook, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. Wix Studio: With Wix Studio, agencies and enterprises can create, develop and manage exceptional web projects with hyper efficiency. And if you're worried about the learning curve eating into time you don't have, don't be. Wix Studio is intuitive by design, so your entire team can hit the ground running. For your next project, check out wixstudio.com. Wine Access: We love wine, but often feel overwhelmed by the options out there. But we recently joined Wine Access who not only ship to your door some of the world's most inspiring wines, they also educate subscribers with full color information cards that accompany each bottle. You should totally join The Waitlist Wine Club. Just visit wineaccess.com/waitlist and use Promo Code: DESIGNBETTER for $25 off your first shipment. If you're interested in sponsoring the show, please contact us at: sponsors@thecuriositydepartment.com If you'd like to submit a guest idea, please contact us at: contact@thecuriositydepartment.com
Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients' products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design.In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.”Join us as we explore with Tedde:His background in psychology, and how it led him to design experiences, and to found his own UX consultancyWhere do products fit in in the holistic approach of experiences Where do we start with experience design? The role of Design Thinking in the context of Experience ThinkingThe missing process for service designersThe 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service DesignThe importance of Brand Design on both product and service, and how some organizations ignore itWho should own the Experience Design (hint: it might be the Product people)Designing the experience that the users will be part of and not just the GTMWhere we can learn and get inspiration for experiences, and how do apply it to the experiences we need to designThe state of the industry and the adoption Experience Design/ThinkingHow can Product Managers start applying Experience Thinking within their organization and stakeholders And much much more…You can connect with Tedde at:LinkedIn: https://www.linkedin.com/in/teddevg/ Akendi: https://www.akendi.com Purchase the book: connect with Tedde directly for detailsYou can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne addresses key questions from the event industry community, covering topics from career advancement and emerging technologies to technical considerations for LED screens. Listen to the end for a special message from Matthew!
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Romain est l'ex-CTO & Head of Product d'OpenClassrooms.Romain a un parcours atypique. Il commence son parcours par des études d'ingénieur du son, puis en fait son métier pendant quelques années, tout en ayant un groupe à côté.Ayant du mal à vivre de sa passion, il fait une reconversion professionnel et devient développeur dans une ESN. Petit à petit, il endosse également un rôle de project manager. Mais il enchaine les projets régulièrement, sans forcément avoir un véritable challenge. Ce qu'il recherche, c'est un projet de fond, qu'il peut creuser.Il rejoint alors Le Site du Zéro en tant que développeur. A l'époque, il s'agit d'une plateforme d'apprentissage communautaire et d'une maison d'édition.Au début, il vient pour développer la plateforme d'apprentissage du futur. Dont il reprend le management produit et design dans la foulée. Côté design, il gère un designer qui fait surtout des bannières pub et de la PAO.Après 1 an et demi, la plateforme évolue et devient OpenClassrooms. Exit la maison d'édition, la plateforme de vient 100% numérique. A ce moment, Romain n'a pas les compétences en design pour faire évoluer la plateforme, il pense d'ailleurs qu'il doit être un créatif pour faire du design. Et cela ne colle pas pour lui : il faut réussir à solutionner des problèmes , par faire de la création pour faire de la création. S'engage alors une transformation du graphisme vers du UI Design pour le rebranding. S'engage même un systématisation du Design - on ne parle pas encore de Design System - pour avoir de la cohérence partout sur le suite et améliorer la rapidité d'éxécution.Puis l'UX Design commence à émerger et Romain recrute un UX Designer pour faire grande l'entreprise sur cette compétence. Il décide alors de créer des binôme UI & UX Designers pour créer le produit OpenClassrooms. Le niveau d'exigence du design augmente également : tous les choix pris doivent être justifiés pour couper court à tout débat. A ce moment là, les processus sont aussi standardisés et l'outillage se développe en interne pour aller plus vite et simplifier le travail des designers, développeurs et du produit.Mais, l'organisation capote : il n'y a pas de synergie et d'adhésion. Romain ne garde alors qu'une seule personne dans son équipe : un véritable échec pour lui. Mais aussi un moyen de revoir le processus de recrutement des designers : mettre l'emphase sur le travail d'équipe, la prise de feedback et l'onboarding à l'arrivée.Ensuite, l'équipe de Romain s'hyper-spécialise : Content Designer, User Researcher, Service Designer, Interaction Designer, etc. L'objectif est de faire monter tout le monde en même temps, grâce à des spécialistes qui outillent l'équipe.Puis Romain “cède” sa place à Audrey Hacq qui va gérer l'équipe Design. Il doit alors revoir son rôle et sa manière de communiquer et d'apporter du feedback aux designers. Une nouvelle mission d'équilibriste sur laquelle Romain revient en détail.Enfin on aborde des sujets comme la relation tech - design, l'objectivation du design, comment intégrer le design dans la stratégie d'une entreprise ou encore transformer les Product Designers en Experience Designers.Les ressources de l'épisodeTeam Topologies, Matthew Skelton & Manuel PaisDesigning You Life, Bill Burnett & Dave Evans Les autres épisode de Design Journeys#15 Audrey Hacq, Product Designer Director @ OpenClassrooms#81 Morgane Constant, Content Design & UX Research Manager @ OpenClassrooms Pour contacter RomainLinkedIn
Listen on: Apple Podcasts | Spotify Do you enjoy the podcast? Please leave a review! Canva is a true (Aussie) tech success story, and the content design practice there is no small reason why. One of the people leading that practice is Sally, Head of Content Design at Canva. Sally and I dive into how Canva has built one of the strongest content design practices in the world, why leadership is about more than managing people, and what content designers need to do to grow their careers. We also discuss why content design in Australia often feels a few steps behind the global stage and what Canva is doing to set an example. This was such an honest and motivating conversation, and I think it'll resonate with anyone working in content or design, especially those navigating fast-paced environments. Timestamps: (0.52) Content design at Canva (4.28) Sally's work experience and history (8.30) Growing Canva's content design team (10.44) How Canva content designers approach AI (13.20) How Sally helps lead and develop her team (23.00) How leaders should prioritize (26.20) What Sally looks for when hiring (29.20) How to navigate change as a leader (32.50) Sally's biggest leadership challenges (38.15) The importance of culture and values (43.30) Psychological safety in teams (48.20) What the industry needs to change What we talked about: How Sally helped build a 30-person content design team at Canva Why content drives the first impression users have of Canva The four pillars of growth for content designers at Canva Balancing leadership with staying connected to the craft How Sally helps content designers focus on impact, not volume The emotional side of change and why people feel loss more than gain Why diversity in hiring goes beyond skills to mindset and adaptability Navigating the challenges of a fast-growing company culture Notable Quotes: “Content drives the first impression of Canva. We have a lot of responsibility to make sure that's a good one.” — Sally “There's no such thing as time management, only choice management.” — Sally (AI): “If we focus too much on the loss, we'll never realize the gains.” — Sally Where to Find Sally: LinkedIn
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Camille est Senior Content Designer Freelance.Au collège, Camille a un ordinateur dans sa chambre. Elle découvre Encarta, les jeux éducatifs, puis internet avec Wikipedia et des forums de manga. Elle conçoit alors des mini sites, pour partager de la musique coréenne entre copine. En parallèle, elle crée ses avatars en utilisant Photofiltre, puis Photoshop. Mais, au final, elle se dit qu'elle n'est peut être pas faite pour le code. En suite, elle écrit des histoires pour des RPG qui se jouent sur des forums. Elle design aussi l'intranet de son collège/lycée.Après le lycée, elle souhaite faire une MANAA mais échoue au cours d'entrée. Elle s'oriente alors vers un BTS Communication, puis une licence en affaires internationales, pour apprendre l'anglais, et un MBA en stratégie de marque. Avant de faire un stage de fin d'études en tant que chef de projet web. A cette époque, elle écrit énormément pour les interfaces, car il n'y a personne pour s'en occuper.Après quelques années comme chef de projet web freelance, Camille se réoriente et poursuit des études d'urbanisme. Elle ne s'intéresse plus à l'humain comme individu, comme elle l'a fait dans la communication, mais comme groupe qui interagit dans un même espace : la ville. Des études qui l'ont énormément aidées pour la suite de sa carrière, principalement grâce à la recherche quantitative et qualitative.Par la suite, Camille devient chargée de missions indépendantes pour différentes ONG et organisations internationales comme l'UNESCO. Elle écrit alors beaucoup, aide les spécialistes de leur domaine à écrire de façon intelligible et accessible au plus grande leurs découvertes. En parallèle, elle fait du data journalisme et raconte des histoires avec des mots, mais aussi avec des visuels.Un jour, Camille reçoit une proposition pour devenir Content Designer de Rainbows.app, une plateforme mettre en lien des jeunes engagés avec des associations, des projets ou des grandes causes. Cette opportunité est le pont idéal pour Camille entre ses anciennes expériences et l'apprentissage d'une nouvelle compétence. Elle travaille alors à créer la voix de l'entreprise, à faire le pont entre le produit et le marketing, à mettre en place tous les éléments de communication et les guidelines de contenu et rédiger la micro-copie.Camille explique également comment elle a mis à profit la recherche utilisateur pour établir ces guidelines et faire évoluer ses écrits. Elle aborde aussi la méthode de conversation mining : chercher sur des forums comment les utilisateurs parlent pour choisir les bon wording. Pour ça, elle prend l'exemple des douleurs chroniques et de l'empathie.Enfin, Camille aborde ses autres missions chez Clue (en traduction et localisation) ou encore Axa (ou elle doit remettre à plat certains parcours utilisateur).Les ressources de l'épisodeBeyond The CoverLife & Death Design, Katie SwindlerUsing Trauma Informed Principles in Content Design, Rachel EdwardsUX Writing: Quand le contenu transforme l'expérience, Gladys DiandokiDesign for real life, Eric Meyer & Sara Wachter-BoettcherTamara SredojevicYou Look Like a Thing and I Love You, Janelle ShaneInvisible Women: Data Bias in a World Designed for Men, Caroline Criado PerezWe deserve better than an AI-powered future, Jane RuffinoHow AI is changing the landscape for content strategists and designers, Lauren PopeAn immense world, Ed YongRest of the worldLes autres épisode de Design Journeys#50 Gautier Zimmermann, Les 3 ans de podcast#60 Gladys Diandoki, Freelance Content Designer#83 Morgane Constant, Content Design & UX Research Manager @ OpenClassrooms Pour contacter CamilleLinkedIn
Episode 69: Leading content design and a look at the job market In today's episode, my guest Rachel McConnell and I chat about content design careers in general and, more specifically, getting into leadership. Rachel shares her thoughts on what skills are needed to manage both content design and design teams successfully. We also talk about her current approach to finding her next leadership role. Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com Connect with guest, Rachel McConnell: https://www.linkedin.com/in/rachel-mcconnellme/ rachelmcconnell.me https://www.leadwithtempo.com/
Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with the very specific hyper-localization needs of her audience. (We had an internet connection issue around 28:00 - apologies for the break in continuity.) https://ellessmedia.com/csi/stephanie-pereira/
Welcome to today's episode, “On the Corner of Homelessness & Talking to Kids ”. Hosts Joe Ader and Emma Hughes welcome a very special guest, Kama Einhorn, Senior Director of Content Design for Sesame Workshop's Research, Education, Data & Impact group to talk about how and when to talk to children about homelessness. Homelessness is a complex issue. We don't claim to explore every part of this intersection, but hope that each conversation brings new clarity to the reality as a whole. Please keep an open, curious mindset as you listen, and seek to learn, just as we are. Guest: Kama Einhorn from Sesame Workshop Hosts Emma Hughes and Joe Ader of Family Promise of Spokane. Produced by Cheree LaPierre and Gwyn Griffith Recorded at The Spokane Public Library Links to additional reading: Homepage - Sesame Workshop Why Sesame Street connected food insecurity to family homelessness – Chasing the Dream | PBS Asking for Help - Sesame Workshop H Is for Hope - Sesame Workshop Sampled Audio in Episode: Dot to Dot Sesame Street Video Ribbons of Hope Sesame Street Video A huge thank you to the team at Sesame Workshop for making this episode possible!
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Episode web page ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked, please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- Show Notes In this episode of Insights Unlocked, host Sean Treiser sits down with Kelly Erickson, a content designer at Warner Music Group, to explore the nuances of content design and the critical role it plays in shaping user experiences. Kelly shares her career journey, starting as a sports writer and transitioning into content design roles in nonprofit, sports, and tech sectors. With over a decade of experience, she offers rich insights into how content design differs from other design disciplines and the immense value of user and content testing. From her time at Eventbrite, Kelly reveals surprising insights uncovered through content testing and how small changes in language can lead to significant improvements in user engagement. She emphasizes the importance of understanding user motivations and behaviors and how these insights can guide effective content design decisions. Listeners will learn how to balance qualitative and quantitative data, prioritize content testing in fast-paced projects, and maintain brand consistency across various touchpoints. Kelly's practical advice for content designers and UX professionals highlights the long-term impact of a user-centered approach and offers actionable strategies for integrating content testing into design processes. Key Themes and Ideas Discussed: Content Design Journey: Kelly discusses her path from sports writing to content design, reflecting on how her love for words and human behavior led her into the field of UX writing and content design. The Role of Content Design in User Experiences: Kelly highlights how content design is fundamentally different from other design disciplines, emphasizing that without the right words, a design may lose its effectiveness. She underscores the importance of clarity and using language that speaks to the user intuitively and humanly. Power of Content Testing: One of the core ideas Kelly shares is the importance of testing content before it goes live. She provides examples of how simple wording changes during her time at Eventbrite significantly impacted user engagement, including a 30% increase in click-through rates from a headline change. Balancing Qualitative and Quantitative Data: Kelly discusses the balance between qualitative insights from content testing and quantitative data like click-through rates. She explains how each type of data informs content decisions and drives user-centric design. Designing for User Motivation: A key insight Kelly shares is understanding and addressing user motivations. She explains how focusing on what users are trying to accomplish, rather than just delivering a product, can elevate the overall experience. Consistency and Personalization in Content: The episode covers strategies for maintaining a consistent brand voice while tailoring content to different user scenarios. Kelly introduces the concept of a “tone dial,” where the intensity of the brand's tone is adjusted based on the user's interaction. Advice for New Content Designers: Kelly encourages content designers to start testing early, even with time constraints, and to focus on building strong relationships with cross-functional teams like engineers and product managers to drive AB testing and other content experiments. Episode links: Strategic Content Design by Erica Jorgensen Eventbrite's publicly available style guide Find Kelly on LinkedIn: Kelly Erickson LinkedIn
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Morgane est Content Design & UX Research Manager chez OpenClassrooms.Morgane fait des études de communication à l'ISCOM, par opportunité, puis travaille rapidement en agence comme chef de projet. Durant cette période, elle travaille dans multiples secteurs et marques, sur de multiples supports et découvre de nouveaux corps de métier. Elle y apprend une grande rigueur de travail et développe sa curiosité pour comprendre le rôle des gens qui l'entoure et leur façon de travailler.Après 4 années en agence, Morgane veut découvrir d'autres choses et à l'opportunité de rejoindre leboncoin, en tant que chez de projet mobile Android. Un métier et une organisation totalement différente de ce qu'elle a connu jusqu'alors : elle travaille en étroite relation avec les développeurs et suit les évolutions de l'application au quotidien.Quelques mois après son arrivée, Morgane est arrêtée, puis passe en mi-temps thérapeutique pendant plusieurs années. Au même moment, une réorganisation voit l'équipe UX Design se constituer. Morgane décide de la rejoindre, sans savoir dans quoi elle s'embarque. Elle apprend le design sur le tas, grâce à des intervenants externes, de nombreuses lectures et l'aide de ses collègues. Cependant, elle comprend rapidement que sa valeur n'est peut être pas dans la création de maquette et qu'elle doit trouver sa place et ce qu'elle peut apporter à son équipe.Plus sa réflexion avance, plus Morgane réalise que valeur ajoutée se trouve autour du contenu. En se rendant compte que le contenu n'est pas homogène sur la plateforme, Morgane propose des évolutions et prend de plus en plus le rôle de Content Designer. Jusqu'au rôle où elle et sa manager se rendent compte qu'elle occupe vraiment ce rôle, qui devient son titre officiel. Après 6 années chez leboncoin, Morgane a envie de changement et souhaite travailler avec d'autres Content Designers pour progresser. C'est à ce moment là qu'OpenClassrooms la contacte et qu'elle les rejoint, en tant que Manager de l'équipe Content Design. Elle engage alors une vaste réflexion sur l'organisation, le fonctionnement et la structure de son équipe : plutôt que d'être une équipe support - qui intervient qu'on on lui demande -, elle réintègre les squads et travaille tout au long du processus produit.Suite à un plan de départ volontaire, l'équipe de Morgane se réduit. Elle récupère alors le management de l'équipe User Research et Design Ops, un choix qui fait sens pour elle pour favoriser la communication au sein de l'équipe design. On aborde la formation de son équipe, mais également des autres équipes pour monter en compétences sur le Content Design et la User Research afin d'être indépendantes et de laisser Morgane et son équipe se concentrer sur les missions à forte valeur ajoutée. Dans la continuité, on parle de la place grandissante de l'intelligence artificielle qui permet, encore une fois, de donner de l'indépendance aux équipes et de permettre à Morgane et son équipe de se concentrer sur l'essentiel. Les ressources de l'épisodeThe Making of a Manager , Julie ZhuoThe Content Strategy PodcastBeyond The Cover Les autres épisode de Design Journeys#15 Audrey Hacq, Design Director @ OpenClassrooms#79 Mélanie Meng, Staff UX Designer @ leboncoinConcrètement, comment l'IA peut simplifier les process design ?Pour contacter Morgane LinkedIn
Episode 68: Getting into Content Design and UX writing + Generalists vs Specialists In today's episode, Andrew Stein shares his journey into the field from a background in copywriting. He also dives into what helped him figure out writing for UX before the job was really popular, plus tips on doing good work as a solo UX writer dedicated to a large team. *** Learning outcomes: - Transitioning into content design - How is UX writing different from copywriting (if at all) - Generalist vs specialist approach - Thriving as the only UX writer in your team *** Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com Connect with guest, Andrew Stein: Linkedin: https://www.linkedin.com/in/andrewdeanstein/
Episode 67: Don't let Content Design gaslight you In today's episode, the brilliant Sara Wachter-Boettcher shares parts of her Lead with Tempo talk in a discussion with me about all things lifting the weight of content design off our shoulders. How can we stop overidentifying with work? How do we set clear boundaries? And what can we do to take a step away from how we ideally want content design to work vs the reality of it? This and more is discussed in this heartfelt hour of conversation. Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com Connect with guest, Sara Wachter-Boettcher: Linkedin: https://www.linkedin.com/in/saraboettcher/ Newsletter: https://www.activevoicehq.com/newsletter Article mentioned on episode: https://medium.com/nice-work-from-active-voice/hey-designers-theyre-gaslighting-you-e02e5a4d9cff
Tu peux soutenir sur le podcast sur KissKissBankBank ou en mettant 5⭐️ sur Apple Podcasts ou Spotify !Cet épisode a été enregistré lors de La Product Conf Paris, le 15 mai 2024.Les IA vont-elles nous remplacer ? Sébastien et Tristan pensent que non. Par contre, les designers qui ne l'utiliseront pas, le seront. Et ça tombe car eux deux l'utilisent au quotidien dans leur travail.Que cela soit pour du Graphic Design, du Product Design, du Content Design ou encore de la User Research, l'IA peut vraiment aider à aller plus vite.Dans cet épisode, Sébastien et Tristan nous explique concrètement comment ils utilisent l'IA au quotidien dans leur travail et leurs équipes pour trouver des solutions aux problèmes qu'ils souhaitent résoudre.Les autres épisode de Design Journeys#30 Sébastien Navizet, Senior Manager, Creative Services @ AlgoliaCase Study #2 - Discovery Discipline avec Rémi Guyot & Tristan CharvillatHébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.
Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work) How many times should we really debate our title, serial commas, or the future of AI on social media? My guest Bill Kurland and I believe it's probably time to move on from some of the most evergreen content design and UX writing topics - both online and when talking about what we do at work. Why? Because they may be more harmful to us than we think and may even be contributing to feelings of burnout, frustration and stagnation. Connect with guest, Bill Kurland: https://www.linkedin.com/in/bill-kurland/ https://www.billkurland.com/ Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com
Join us for an insightful conversation with Nurit Gazit, Director of Product Management at Beti, as we explore the intersection of AI, UX writing, and the construction industry. In this episode of the AI Experience podcast, Nurit shares how Beti, a software company specializing in construction site management, is leveraging AI and professional UX writing to revolutionize communication in the building sector. Discover how Beti is tackling unique challenges in safety, quality, and efficiency on construction sites through innovative software solutions. Nurit discusses the company's journey from a startup to an established player, including their expansion from Israel to the US market and the complexities of product localization. Learn about Beti's strategic decision to collaborate with UX writing professionals and their development of an AI-powered tool for implementing UX guidelines. Nurit offers valuable insights on balancing user needs with business objectives in specialized industries and provides tips for aspiring UX writers looking to make an impact. Whether you're interested in AI applications, UX design, or the evolving landscape of construction technology, this episode offers a blueprint for building better user experiences in complex industries. Take out free UX Writing courseCheck out the UX Writing HubFollow Nurit on Linkedin
Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Getting into content design is hard enough, but contracting roles are a different struggle altogether. While they can be lucrative (potentially depending where you live) they're also difficult to crack. But they're also a necessary struggle to understand - often the way to start a content design career is to begin with some contracting roles. Today's guest is a content design contracting queen. Alliteration! Slater Katz has worked as content designer for Netflix, Chime, Verizon, Fitbit, and more. Not only can I vouch for her content design skills (she's worked with us at UXCC for a bit) but she's unique in that she understands how business goals and design goals intersect - a rare skill. And she understands personal branding better than anyone in the biz, in my opinion. In this interview we discuss content design contracting, how to improve your personal brand, what makes a great contractor stand out, and why asking questions when you start isn't a sign of weakness - it's a strength. Connect with Slater: Slater Katz on LinkedIn The UX Gal Listeners get 20% off podcasts and workshops at UX Content Collective! Just use PODCAST20 at checkout
In this episode of Tech Bytes, host Bobby Brill talks with Carol Valdez, Director of Content Design at ServiceNow, about the intricacies of UX writing. They discuss the importance of clarity over cleverness in software interfaces, the evolving role of AI in content creation, and practical insights on designing user experiences with precision. Valdez highlights the collaborative nature of content design, the balance between human judgment and AI assistance, and the critical role of terminology. Aspiring UX writers will find valuable tips on simplifying complex concepts and working effectively with AI tools to enhance their content design processes. 00:00 Introduction and Host Welcome00:15 The Role of Writing in UX01:27 The Importance of Words in UI02:42 Content Design at ServiceNow04:18 Challenges in Writing for Interfaces05:54 Collaborative Content Creation12:32 AI in Content Design14:23 Advice for New Writers Guest - Carol ValdezHost - Bobby BrillFor more information head over to our documentation site.Subscribe today! Apple Podcasts Google Podcasts Spotify Stitcher TuneIn RSS See omnystudio.com/listener for privacy information.
In this episode of Tech Bytes, host Bobby Brill talks with Carol Valdez, Director of Content Design at ServiceNow, about the intricacies of UX writing. They discuss the importance of clarity over cleverness in software interfaces, the evolving role of AI in content creation, and practical insights on designing user experiences with precision. Valdez highlights the collaborative nature of content design, the balance between human judgment and AI assistance, and the critical role of terminology. Aspiring UX writers will find valuable tips on simplifying complex concepts and working effectively with AI tools to enhance their content design processes. 00:00 Introduction and Host Welcome00:15 The Role of Writing in UX01:27 The Importance of Words in UI02:42 Content Design at ServiceNow04:18 Challenges in Writing for Interfaces05:54 Collaborative Content Creation12:32 AI in Content Design14:23 Advice for New Writers Guest - Carol ValdezHost - Bobby BrillFor more information head over to our documentation site.Subscribe today! Apple Podcasts Google Podcasts Spotify Stitcher TuneIn RSS See omnystudio.com/listener for privacy information.
Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Ah, English degrees. So often the target of snide comments and "there but for..." looks. I don't think there's another academic pursuit that's used as a metaphor for uselessness quite as much. Maybe basket weaving. And yet, as content designers know, English majors can become one of technology's secret weapons. Speaking of secret weapons... Today's guest might be one of the most impressive people in content design. Sammie Spector is the content design lead at Condé Nast, where she looks after brands including Vogue, The New Yorker, Condé Nast Traveler, GQ, Glamour, Architectural Digest, Vanity Fair, Pitchfork, Wired, and Bon Appétit. And she's one of the most impressive people I know. She has an incredible work ethic. Not only does she hold down a demanding job, she grades students and teaches workshops for UX Content Collective, and oh...she was an English major too. Which is exactly what we talk about today. How English majors can stop feeling helpless, and start thinking about their careers. But we don't stop there. We cover: Why content design has a pipeline problem, and how to fix it What it's like working at a publishing company versus a traditional "tech" company Why English majors should start thinking early about how to adapt their skills to tech What content design can learn from software engineering to fix our graduate shortage Sammie's wisdom should be heard by everyone in the industry. Send this to your friendly neighbourhood English grad, and give them a smile: it's gonna be okay. Connect with Sammie: Sammie Spector on LinkedIn Listeners get 20% off podcasts and workshops at UX Content Collective! Just use PODCAST20 at checkout
Episode 65: Content design and UX writing tactics that move the needle What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams. Learning outcomes: - What you can already learn during interviews - Onboarding as a content designer - Understanding team and org structure - Documentation - Office hours, briefs, request boards, slack channels - QA for content design - Change- and stakeholder management - Getting away from a service relationship Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message
Ep 173 | Adela Jablonska, Product Designer especializada en UX Content Design, nos habla sobre la relación entre Content Design y Data, además, nos comparte su experiencia trabajando en diferentes empresas y startups en América Latina, y cómo ha aprendido a adaptarse a los diferentes acentos y variaciones del español en la región. También hablamos de la importancia de tener un objetivo claro al trabajar con contenido y cómo la falta de claridad puede afectar la toma de decisiones basadas en datos, así como cualquier otra "rama" en UX.
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I am honoured to welcome Liz Leigh, Co-Founder of Content Design Hub to The Debra Shepherd Podcast. Content Design Hub is a digital marketplace that builds content design capabilities in Australia and beyond. The company was launched to help people create inclusive digital worlds that speak the language of their customers. For over 11 years, Liz has helped companies mature their content approach, optimise their content strategy and deliver user-centred products. Now, she's also turned her attention to the individual, offering 1:1 coaching and courses that empower people to design for good. In this episode, Liz shares her story. We talk about content design and Liz takes us behind the scenes of her business. HIGHLIGHTS Liz shares her definition of what a meaningful life means to her. From journalism to Co-Founding Content Design Hub, Liz shares her story. The importance of human connection. What content design is and the role of a Content Designer. The importance of using user research to inform product design, content strategy and content production. Creating accessible and usable experiences for everyone. How collaboration, stakeholder management and empathy are a big part of the content design process. Adopting a content design mindset. Liz shares content design tips you can implement in your business. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, leave a 5 star review. Let me know your favourite episode, interview, biggest takeaway or most inspiring moment. Follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: www.debrashepherd.com.au/debra-shepherd-podcast CONNECT WITH LIZ www.contentdesignhub.com.au CONNECT WITH DEBRA www.debrashepherd.com.au Instagram @_DebraShepherd
Yael Ilani, a ux writer from berlin, had spent her last day of homeland vocation sharing some of her knowledge and experience with us: Why does it require more work and creativity to use fewer words as a ux writer?What does the future hold for content and ux writers? are they all gonna be replaced by machines and AI?How did ux writing affect her understanding of the product's design process? Follow Yael's work hereCheck out our free UX Writing Course
Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy. Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds. But that's just the tip of the iceberg when it comes to her contributions to the field. She's also a long-time meetup organizer and an avid and generous participant in the content design community. https://ellessmedia.com/csi/shannon-leahy/
Do you enjoy the podcast? Please leave a review! Last year the UX Content Collective published an extensive piece about content designers in China, written by Anna Potapova and Arnaud Frattini. The piece surveyed several people working in China, and revealed an amazing amount of insight into a place many people don't know anything about. Today, Anna (Aliexpress) and Arnaud (Alibaba Group) join me on the podcast to talk about their survey, what it's like to work in China, and what we all can learn from the type of fast-paced business practices we see there. Given how important China has become to the world economy...perhaps there are a few things we can learn. Anna and Arnaud: Anna Potapova on LinkedIn Arnaud Frattini on LinkedIn Listeners get 20% off courses and workshops at UX Content Collective! Just use PODCAST20 at checkout.
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Gladys Diandoki brings a strong research mindset and a consistent focus on strategy to her content work. Her approach results in both solid design results and an increased appreciation for content design among her colleagues and clients. It's not only her clients who benefit from her work. Gladys is also an active leader in the field, speaking regularly at conferences, writing, and hosting gatherings like the "Beyond The Cover" book club. https://ellessmedia.com/csi/gladys-diandoki/
Larry Swanson talks with Jason Barnard about leverage omnichannel content design into digital marketing. This episode was recorded live on video February 27th 2024.
Larry Swanson talks with Jason Barnard about leverage omnichannel content design into digital marketing. This episode was recorded live on video February 27th 2024.
Kristina Halvorson interviews Trisha Causley and Maria Hofstetter, both content designers at Shopify. They discuss the role of large language models (LLMs) in AI, the importance of prompts and instructions in guiding LLMs, and the potential career paths for content designers in the AI field. There's practical advice and examples, bringing clarity and valuable discussion to an ever important topic for those working in content and UX.
Wojtek Aleksander is a business-focused, inclusive content designer based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing "UX Writing: The Power of Language in Digital Products." One big challenge he faces when crafting inclusive content in Polish is working with the language's strongly gendered and inflected grammar. https://ellessmedia.com/csi/wojtek-aleksander/
Show SummaryOn this episode, we feature a conversation Tara Wright, Senior Manager of Content Design on the Research, Education, Data and Impact (REDI) team at Sesame Workshop, on newly developed resources for Military Families to address isolation, disconnectedness, and the impacts of family separation due to military dutyAbout Today's GuestTara Wright serves as Senior Manager of Content Design on the Research, Education, Data and Impact (REDI) team at Sesame Workshop, the non-profit educational organization behind the beloved children's show, Sesame Street. In her work at Sesame, Tara creates engaging content for young children and families, as well as practical, approachable tools for the providers who serve them--all with the goal to help nurture smarter, stronger, and kinder communities. You can find her “creative fingerprint” on articles, printables, animations, professional development courses, and more, on topics ranging from resilience to resettlement. While always backed by research and on-the-ground expertise, her writing often also draws on her roles as Marine Corps wife and mama to three boys five and under. Tara is a graduate of the University of Oklahoma. She in her family are based in Tulsa, OK. Links Mentioned In This EpisodeSesame Street for Military Families WebsiteFamily and Community Bonds ResourcesPsychArmor Resource of the WeekThis week's PsychArmor resource of the week is the Behind the Mission podcast episode 29. On that episode, we had a conversation with Rocio Galarza, the Vice President in the U.S. Social Impact Department at Sesame Workshop, to talk about the evolving nature of Sesame Street programming for military families You can see find the course here: https://psycharmor.org/podcast/rocio-galarza This Episode Sponsored By: This episode is sponsored by PsychArmor. PsychArmor is the premier education and learning ecosystems specializing in military culture content PsychArmor offers an. Online e-learning laboratory that is free to individual learners as well as custom training options for organizations. Contact Us and Join Us on Social Media Email PsychArmorPsychArmor on TwitterPsychArmor on FacebookPsychArmor on YouTubePsychArmor on LinkedInPsychArmor on InstagramTheme MusicOur theme music Don't Kill the Messenger was written and performed by Navy Veteran Jerry Maniscalco, in cooperation with Operation Encore, a non profit committed to supporting singer/songwriter and musicians across the military and Veteran communities.Producer and Host Duane France is a retired Army Noncommissioned Officer, combat veteran, and clinical mental health counselor for service members, veterans, and their families. You can find more about the work that he is doing at www.veteranmentalhealth.com
Episode 63: Can UX Writers manage other designers? In today's episode, I speak with Shannon Leahy (Adobe) about her path into Content Design and becoming a UX Design Manager. Shannon shares how she got her first UX Writing title and what helped her become a successful product design manager. Learning outcomes: From copywriting to UX Writing Becoming a UX Writing manager Becoming a product design manager Leadership in Content Design Connect with guest, Shannon Leahy: Linkedin: https://www.linkedin.com/in/shannonleahy/ Meetup, RVA Content Strategy: https://www.rvacontentstrategy.com/ Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message
Most enterprises and software companies now have design systems, and many have content operations and/or design operations teams. At Cisco, Barbara Blythe works on the content design operations team. She focuses on sharing content guidance across the products she serves, enabling not only content designers but also their UX design and engineering partners to efficiently create consistent product content. https://ellessmedia.com/csi/barbara-blythe/
In today's episode, we have a casual conversation about content design. Iara shares how she started out and we chat about what we love about our jobs. We talk about storytelling as a content designer and framing problems, as well as how to deal with challenging situations and picking our battles. Learning outcomes: Coming into UX writing from Psychology The career trajectory of a content designer in Europe Day to day of the job Storytelling and framing content design problems Connect with the guest, Iara: Linkedin: https://nl.linkedin.com/in/iara-lucena-toes-210485104 Website: https://www.iaracreates.com Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message
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Nicole Michaelis brings a thoughtful leadership style and deep and varied experience to her content design work. Like all of us, she is pondering how to best use AI in her practice and wrestling with the impacts of layoffs and other change in the content and design professions. Despite the current challenging business and labor environment, she's hopeful for the future and offers encouragement to both current and future content designers. https://ellessmedia.com/csi/nicole-michaelis-2/
With more than a billion internet users and half of all global e-commerce transactions, digital business in China is huge. Anna Potapova and Arnaud Frattini work in content roles at Alibaba, the biggest online merchant in China. Lately they have been looking beyond their desks, trying to connect with their peers at other companies and to develop a broader understanding of content practice in the country. They've shared some of their discoveries in an article on content design in China, and they're building a new community to share practice ideas with other content strategists and designers. https://ellessmedia.com/csi/content-in-china/