Podcasts about experience design

Play Episode Listen Later May 23, 2026 56:29

About Simon Ong: LinkedIn profile: https://www.linkedin.com/in/simon-ong-89095b12/ Website: https://kingsmen-int.com email: simonong@kingsmen-int.com Bio: Kingsmen Creatives / Singapore / Deputy Chairman / Co-founder Simon Ong oversees the strategic planning and development, as well as the creative and brand standards, of Kingsmen, a leading communication design and production group with 18 offices spanning the Asia Pacific region and North America. One of the Group's two founders, he has significantly contributed to its growth. Simon is actively serving in the creative industry and is currently an honorary advisor to the Society of Interior Designers Singapore and a member of Singapore Interior Design Accreditation Council. He served as the Chairman of the design sector of Singapore Workforce Development Agency, and a board member of SHOP!, a leading Association of Retail Environments in USA. In 2019, he was inducted into the SHOP! Hall of Fame in recognition of his significant contributions to the industry. Most recently, he received the Lifetime Achievement Award from the Society of Interior Designers Singapore for his substantial contributions to the design industry. An ardent advocate of education, Simon currently serves as a board director of Nanyang Academy of Fine Arts. He served as a member of the Advisory Board to the School of Design & Environment at the National University of Singapore (NUS) and Temasek Polytechnic School of Design, and a member of the Design Education Review Committee, Singapore (DERC). He was the former Chairman of the School Advisory Board of Cedar Girls' Secondary School, and Vice-Chairman of the Potong-Pasir CC Management Committee. Simon graduated with a Master's Degree in Design from the University of New South Wales, Australia, and a Master of Business Administration from the University of South Australia. SHOW INTRO: Welcome to Episode 88! of the NXTLVL Experience Design podcast and my conversation with Simon Ong the Deputy Chairman & Co-founder of Kingsmen Creatives in Singapore.. * * * * As we come to a different phase of our professional life you get to thinking back over the years that you invested in growing something that it was hard but it was also fun it was challenging and it was sometimes desperate sometimes you felt elation sometimes you worried about how we're going to pay the next bill there's a cycle of experience in 50 years of growing a company like that is worth reflecting on and saying ‘you know we have had big wins and we've made mistakes we've learned a lot about ourselves and how to grow a business - how to remain relevant. I think the relevancy issue means having a sense of empathy tapping into the zeitgeist around you and saying i need to relate to that because if i don't I'll become irrelevant and i can't i can't communicate The challenge is put to new leaders and old to listen, be introspective, be flexible to adjust to the sometimes overwhelming sea of change between now and next. You hopefully get better at saying both been there done that and been there not doing that anymore period. When early in my retail design career I had, I guess I would call her a mentor, Jackie Glanz the president of a store fixture manufacturing company called MG Concepts and I recall her drilling into me some core lessons about business and marketing, namely respond to the e-mail or phone call - immediately don't wait because everybody's time is valuable not just yours and it's a sign of respect of the other individual to get back to them right away never burn a bridge especially in the context of a retail community that once you reach a certain level everybody knows everybody else and word travels fast. Maintain your industry friendships even when they are halfway around the world. Because you just never know when you're going to come into a situation where reaching out will make the difference between growth and stagnation, or success and failure or a door opening up or door being closed. It could be with some of those relationships that you never actually do business with them with the mutual support and the benefit of connection extends beyond a project or profit in the physical sense but sometimes is more valuable in a sense of community already perhaps spiritual way the people along your path make a difference. I have often shared with people that I certainly like working on projects but in the end it's relationships that I value most. I'm sure all of us have worked on what we would presume to be great projects but the relationship chemistry just didn't work and it made what was presumed to be wonderful more woeful. And the reverse… where projects were of average scope or prestige and ended up being prized because of the people there was a sense of community, a shared responsibility, a willingness to extend beyond what was asked for and to bring something new to the world even though it wouldn't end up winning a prize in design competition or being on the cover of a trade publication. You stayed doing one thing long enough and you actively engage in the community of your profession working with other leaders to define ideas or policies or grow an emerging cohort of young designers and architects into roles you also begin to have in a certain sense your own brand which is very much about what you believe in not necessarily what the things you bring into the world look like and certainly not a logo. Beyond the image is the intention, the ideological orientations that drive what you do every day that ultimately give meaning to the things that you focus your time on and that you hope other people align with. Having a point of view that drives your decision-making matters. And for the individual, as well as large international mega brands, it is important that what you do and what you say are aligned. When these two things are at odds, it's not hard to see the disconnect, and trust and credibility are critical foundational elements to long term relationships Whether those relationships are personal between you and your work colleagues or between you and your clients. In a crowded marketplace where many professional firms offer the same services and you might say are equally as good at providing them what is the differentiating factor between a client choosing you over the next guy? Sometimes, it's simply a feeling a feeling about how the relationship might progress through the phases of a project is the best way to know if the project will be successful... And this is where we bring in my guest on this episode Simon Ong… Simon Ong is the Deputy Chairman & Co-founder of Kingsmen Creatives in Singapore He oversees the strategic planning and development, as well as the creative and brand standards, of Kingsmen, a leading communication design and production group with 18 offices spanning the Asia Pacific region and North America. After 50 years in the experience design industry, Simon is still actively engaging and is currently an honorary advisor to the Society of Interior Designers Singapore and a member of Singapore Interior Design Accreditation Council. He served as the Chairman of the design sector of Singapore Workforce Development Agency, and a board member of SHOP!, a leading Association of Retail Environments in USA. In 2019, he was inducted into the SHOP! Hall of Fame in recognition of his significant contributions to the industry. Most recently, he received the Lifetime Achievement Award from the Society of Interior Designers Singapore for his substantial contributions to the design industry. An ardent advocate of education, Simon currently serves on multiple academic helping to shape the curriculum of young designers entering into the Experience design industry. I got together with Simon at Euroshop in Dusselddorf, Germany and sat down for a conversation about his career path, growing a business, design thinking and more. I am grateful to having Simon both share his experience and to have known him for half of his 50 years in the business. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Travel and Storied Experiences with Samantha Hardcastle

new york community culture design travel italy local storytelling experiences hospitality tourism storied experience design hardcastle

Play Episode Listen Later May 22, 2026 59:33

For regular listeners of Experience by Design, you'll know that I have had a bit of travel of late. London. Florence, Italy. Even Lake Placid, New York. To be honest, I don't like traveling. I like being places, but don't love the process of getting there. I don't think I'm alone in that feeling. Travel can be taxing. Being there should be enjoyable. Or some might say an experience. Hospitality is a big part of experience design. In fact, while a lot of attention is given to customer experience, user experience, patient experience, and employee experience, travel and tourism is a major area of work for designers of experiences. Admittedly, it is not something that I have done any work in, but it is something that I have experienced as a person who has traveled. It used to be the case that you learned about a travel location through the pamphlets on racks by the hotel door. Or some local restaurant. Or a local attraction. These pamphlets don't do much to tell a story about the location you're in. As a result, it can be very difficult to learn about local history and culture. Samantha Hardcastle is on a mission to change that by linking local community and culture into storied experiences. Samantha grew up in the travel industry, as her mother was a travel agent. She got to see behind the scenes at how things worked. After getting a degree in marketing, her first client was a hotel. Throughout her career, she has sought to create better hospitality and tourism experiences not just for travelers, but for the people who host travelers and the communities in which these places are located. Today, she runs her own consultancy called The Storied Experience. As her website states, “Our approach puts equal emphasis on cultural immersion, wellbeing and transformation, and regenerative impact to ensure we're co-creating a highly-valuable, in-demand experience.” We talk about our relationship with vacation as a culture, and whether we let ourselves to truly turn ‘off.' As a result, we need to encourage more escapism on a regular basis, and need the places where we can do that. She describes work that she has done with clients to bring local culture into contemporary accommodations and features. Part of this includes creating micro-experiences that engage curiosity and imagination in a way that also promotes reflection. Finally, she describes how she found her way into experience design, and the way in which she pulls from many different areas. Part of this included books on world building, story development, and ethnography. She even pulls from works of fiction for how to develop characters, a plot, and story arc. A key challenge she shares is how do we continue to create stories and experience when people's attention spans are so short. This is a challenge that most of us can identify with, and she shares how she tried to crack it and succeeded. It is a perfect time for this conversation as we are approaching the summer travel and vacation season! Samantha Hardcastle on LinkedIn: https://www.linkedin.com/in/skhardcastle/ The Storied Experience: https://www.thestoriedexperience.com/

Theme Park Awards: How They Work and Why You Should Care - Lawrence Roots

Play Episode Listen Later May 20, 2026 30:45

Andy Povey is joined by Lawrence Roots to explore the growing importance of the UK Theme Park Awards and why they matter to operators across the visitor attraction industry. Lawrence shares how the awards recognise excellence across parks of all sizes, combine expert judging with public voting, and help raise standards across the sector. They also talk about the emerging trends in the UK theme park industry, the value of consistency and creativity, and practical advice for operators looking to create award-winning guest experiences. Topics Discussed The origins and evolution of the UK Theme Park Awards How public voting and expert judging combine to decide winners Why awards matter for marketing, recognition and team motivation The role of creativity, consistency and guest experience in judging New award categories, including Rising Star and Outstanding Achievement Trends shaping the UK theme park industry in 2026 Major upcoming projects and investments across UK parks Why smaller operators can compete alongside major brands The importance of understanding audience needs Practical ways attractions can improve experiences without large budgets Why investing in people is as important as investing in attraction Show references: Lawrence Roots, Founder of UK Theme Park Awards https://www.ukthemeparkawards.com/ https://www.linkedin.com/showcase/ukthemeparkawards/ https://www.linkedin.com/in/lawrence-roots/ Nominations for the UK Theme Park Awards 2026 are now open. Register to make nominations and vote in the UK Theme Park Awards. https://www.ukthemeparkawards.com/register Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your guest host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop' — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

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Why experience design is the only edge left when AI commoditizes content

Content Amplified

Play Episode Listen Later May 6, 2026 16:58

When anyone can produce decent content in minutes, "good enough" stops being a differentiator. In this episode of Content Amplified, Julio Ramirez Berroa, a marketing operations leader at a Connecticut-based lighting manufacturer, argues that the next phase of AI (he traces it from machine learning to generative to agentic to what he calls "directive") will commoditize content quality and force marketers to compete on experience instead. Julio walks through how B2B teams can turn customers from spectators into participants using 3D product visualization, WebGL environments, and tools like Twinmotion and TouchDesigner, several of which are free or low cost for smaller companies. He explains why architects making decisions at 11pm need self-guided immersive tools, not another chatbot, and why AI will "crystallize" operational gaps like late shipments if your digital experience outruns your real one. Julio also shares his order-of-operations for marketers who want to move into experience design: start with hard close-rate data, work up the totem pole from content to customer service to revenue, and earn budget by tying immersion to long-term value. A practical listen for any marketer staring down the AI commoditization wave.About JulioJulio Ramirez Berroa is a marketing operations leader with about 10 years of experience spanning B2B, B2C, large enterprise, and small companies. Originally from the Dominican Republic, his training is in design, 3D visualization, and branding, and he currently works for a B2B lighting manufacturer based in Connecticut serving the architectural and AC lighting industry. His day-to-day spans account-based marketing, systems integration, website calibration, and app development, with a heavy focus on optimization and direct customer relationships. Julio believes the future of B2B marketing belongs to teams that can pair hard data with immersive, self-guided experiences that work even when the office is closed.Show Notes- Connect with Julio on LinkedIn: https://www.linkedin.com/in/julioberroa28/- Tools mentioned in the episode: - Twinmotion (product and architectural visualization) - TouchDesigner (immersive experience design, free for most small businesses) - Hotjar (rage clicks and friction-point analytics) - WebGL / 3DS (browser-based 3D environments)- Find Julio's photography and personal projects on Instagram: @by_blindarkText us what you think about this episode!

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Conscious Design and Built Environments with Itai Palti

Play Episode Listen Later May 1, 2026 76:07

This last week of being back from Florence has given me a chance to reflect a bit on he experience of not just being in a foreign country, but being in a completely different kind of physical environment. By that I mean, the city of Florence, or more specifically a city where I was walking everywhere. The origins of Florence date back to around 59 BCE. From that time, the city has continuously grown and evolved to what it is today. When you look at a map of Florence, you see a lot of twisty and windy streets that are built with cobblestones and buildings that run almost right up against them. From an accessibility standpoint, it presents a lot of challenges as I saw people being pushed in wheelchairs with great effort (or pulling suitcases for that matter). But beyond that, there is a quaintness and opportunity to be in a place where there are more people moving around than cars. Moving freely in a way that was unencumbered by traffic, being able to explore and discover, feeling a certain kind of vibrancy rooted in antiquity but lived in modernity. And now I am back in the exurbs, which has its own kind of design, whether it be intentional or just organic. Like Florence, homes and streets get built at different times. Some structures are destroyed and then rebuilt, green spaces created, land getting preserved, other land getting constructed. It is not just a dance of history, but also the presence or absence of intentional design. To talk about designing cities, I welcome Itai Palti to the Experience by Design studios. Itai has a background in architecture and working as an architect. He also is the founder of the Centre for Conscious Design, “an international collective promoting the emergence of healthy built environments using Conscious Design principles.” Together they promote the Conscious Cities Movement, “a global movement that reimagines the built environment as an extension of ourselves and our communities.” We talk about how architecture can be about community empowerment, creating environments and structures that bring people together rather than drive them apart. Itai talks about the decline of serendipitous connections, especially in cultures that de-emphasize community and prioritize solitude. Between those poles is the need to find compromise in how we build lived environments. Itai also discussed the importance of using scientific insights into architectural design. We explore how architects need to balance client demands with their desire to create socially impactful design. Accomplishing this goal requires that more than architects be involved, leveraging the expertise from all disciplines to come together in constructive dialogue to combine knowledge to create better cities and communities. Thus, we talk about systems design as well, and how the built environment is a key element in experience design. After being in Florence for only a few days, which was enough time to enjoy a walkable environment, that is something I can attest to. Itai Palti on LinkedIn: https://www.linkedin.com/in/itaipalti/ The Center for Conscious Design: https://theccd.org/ Conscious Cities Movement: https://theccd.org/conscious-cities/

community moving design built environments bce accomplishing experience design itai systems design palti conscious design

The Future of Experiences: What Guests Expect Now (and What Comes Next) - Andy Zimmerman

Behavioral Grooves Podcast

Play Episode Listen Later Apr 29, 2026 42:34

Andy Povey is joined by Andy Zimmerman, CEO of Journey, the global design and innovation agency behind some of the world's most innovative immersive experiences. Andy shares how Journey blends storytelling, technology, and multidisciplinary creativity to transform everything from theme parks and observation decks to healthcare and live entertainment. They discuss the shift from digital to real-world experiences, the importance of designing every touchpoint in the guest journey, and why the most memorable moments often happen before the main event even begins. Topics Discussed How Journey creates world-class immersive experiences across multiple industries Why storytelling is the foundation of every successful project Designing experiences beyond entertainment, including healthcare and hospitality The transformation of the Empire State Building visitor experience Lessons from Disney's MagicBand and pre-arrival guest engagement The growing demand for real-life, technology-enabled experiences How Journey combines diverse creative disciplines under one roof The future of immersive experiences and opportunities with influencer-led attractions Why every part of the guest journey, including queues, matters The shift from the experience economy to the transformation economy Show references: Andy Zimmerman, CEO of Journey https://journey.world/ https://www.linkedin.com/company/journeydotworld/ https://www.linkedin.com/in/andrewzimmerman1/ Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on Apple Podcasts, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Credits: Written by Emily Burrows (Plaster) Edited by Steve Folland Produced by Emily Burrows and Sami Entwistle (Plaster) Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop' — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

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Dean Carter - Employee Experience Design

Secrets of Success

Play Episode Listen Later Apr 20, 2026 27:48

Bill Horan talks with Dean Carter, author of EMPLOYEE EXPERIENCE DESIGN (EXD). Dean will discuss why we should focus on the employee, what are some common misconceptions about EXD, why he says EXD is designing with people not for them and what is the hardest thing to convince people about EXD.

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How to Design Work That People Love | Marcus Buckingham

Play Episode Listen Later Apr 13, 2026 106:04

Marcus Buckingham joins us to challenge the belief that success comes from doing what you're good at. Using decades of research, he argues that what truly drives performance and fulfillment is something else entirely: love. In this episode, we explore why most workplace strategies miss the mark and how focusing on what gives you energy can reshape the way you think about work, and maybe even life. Topics [0:00] Introduction and Speed Round with Marcus Buckingham [11:17] The Science of Excellence [17:53] The Importance of Love in Business [22:04] Experiences → Behaviors → Outcomes [32:03] The Myth of Linear Improvement [40:25] The Five Feelings of Love [1:00:49] Red Threads and Experience Intelligence [1:08:18] The Role of AI in Designing Love [1:11:30] Why You Shouldn't Go to a Coldplay Concert [1:18:43] Disney's Approach to Experience Design [1:30:19] Grooving Session: The Power of Love in Work ©2026 Behavioral Grooves Links About Marcus The Buckingham Institute Design Love In by Marcus Buckingham Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves Musical Links Coldplay - Fix You Coldplay - Violet Hill (Live)

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On the Spot: Levis and Jeep

On Strategy

Play Episode Listen Later Apr 12, 2026 45:32

It's planners talking brands they've never worked on. I'm joined this month by John Kenny, CSO at Eversana Intouch and Ashley Williams, SVP, Experience Design at Spark Foundry, NYC. We're talking two iconic American brands. You can also watch this episode and see the creative work on our YouTube channel or website. Link below. Thanks to Tracksuit and System1 for making this series possible. www.onstrategyshowcase.com

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EP.87 STORYTELLING THAT BUILDS BELONGING with Naomi Crellin, CEO Storycraft Lab

Human Capital Innovations (HCI) Podcast

Play Episode Listen Later Apr 5, 2026 88:20

ABOUT NAOMI CLARE CRELLIN:Naomi Clare's LinkedIn profile: linkedin.com/in/naomi-clare-crellin Websites: storycraft.education (Company) belongingplaybook.com (Company) storycraftlab.com (Company) Email: naomi.clare@storycraftlab.com BIO: Naomi Clare Crellin is a visionary leader who excels in transforming intent and insights into actionable, accessible strategies. As the Founder and CEO of Storycraft Lab, she specializes in refining big ideas and concepts into meaningful and measurable experiences. Naomi is adept at mapping strategic processes that guide both teams and clients from development through delivery, helping to define goals, refine messages, and measure the impact of the stories crafted. Her expertise lies at the intersection of spatial experience and messaging, having collaborated with a diverse range of organizations including Microsoft, Motorola, Bloomberg, the IFC, the Smithsonian, the Human Rights Campaign, and many more. Beyond her work at Storycraft Lab, Naomi has served as an adjunct faculty member, bringing her passion for education into the classroom. She partners with organizations dedicated to making the world a better place, inspiring students to harness their creativity and curiosity. As an empowering educator and experience strategist, Naomi is committed to helping others succeed. She finds immense joy in co-creating with teams, generating engagement, and telling stories through interactions. Her dedication to collaboration and innovation is at the heart of her work, and she loves the impact she and her teams create together. Naomi Clare Crellin is not just a leader but a catalyst for change, fostering an environment where ideas flourish, and meaningful experiences are crafted.' SHOW INTRO: Welcome to Episode 87! of the NXTLVL Experience Design podcast… In every episode we follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey, we'll continue to invite guests on our journey that are thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places. We'll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us. If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family. The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine. VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com. Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 87… I talk with Naomi Claire Crellin is a visionary leader who excels in transforming intent and insights into actionable, accessible strategies. Her work uses story as a vector towards belonging. Naomi believes that a well-told story builds trust and genuine peer-to-peer connection in audience advocacy. This in turn bolsters personal growth and psychological safety; encouraging participants to take calculated risks towards innovation. We'll get into all of that in a minute but first a few thoughts... ABOUT DAVID KEPRON: LinkedIn Profile: linkedin.com/in/david-kepron-9a1582b Websites: https://www.davidkepron.com (personal website) vmsd.com/taxonomy/term/8645 (Blog) Email: david.kepron@NXTLVLexperiencedesign.com Personal Instagram: https://www.instagram.com/davidkepron/ Bio: David Kepron the Retail Studio Principal for the architecture and design firm Little (https://www.littleonline.com). He is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University. He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Employee Experience Design, with Dean E. Carter

Play Episode Listen Later Apr 2, 2026 24:27

In this podcast episode, Dr. Jonathan H. Westover talks with Dean E. Carter about employee experience design.Dean E. Carter, newly named CEO at Instill.ai and co-author of EMPLOYEE EXPERIENCE DESIGN, has over two decades of experience as an executive officer for renowned, and Fortune50 companies, such as Patagonia and Sears, as well as a board director for private and publicly traded companies. His views on employee experience and future of work are frequently featured in global publications, podcasts, corporate events, and mainstage keynotes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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How To Deepen Relationships With Well Constructed Questions w/ Experience Design Architect Topaz Adizes

The Ziglar Show

Play Episode Listen Later Mar 23, 2026 70:14

Cultural testimony is that while we are in more contact with people than ever, but we are also feeling more isolated, disconnected, and lonely than ever. That's not a broad brush opinion but I continue to get the research and surveys to back this up. We seem to be a culture so hungry to be heard and understood and loved, and from this, we have become a culture working hard to tell. We tell our opinion and viewpoint and thoughts and feelings. And we ask fewer and fewer questions, and have fewer and fewer questions asked of us. But this isn't a focus on simply asking more questions, but asking meaningful questions that foster true connection. My guest calls them “well constructed” questions. Topaz Adizes is an Emmy Award-winning writer, director, and experience design architect. He is an Edmund Hillary fellow and Sundance/Skoll stories of change fellow. His works have been selected to Cannes, Sundance, IDFA, and SXSW; featured in New Yorker magazine, Vanity Fair, and the New York Times; and have garnered an Emmy for new approaches to documentary. He is currently the founder and executive director of the experience design studio The Skin Deep. If you go to YouTube and search for The Skin Deep you will find his channel with almost a million subscribers. On this channel you will find couples. They may be married, parent and child, best friends, or any pairing of two people desiring a close relationship, and they take turns answering questions that Topaz and his team have prepared. Questions that open each other up and connect. I fascinate myself. Topaz also has a new book that digs into the concepts, called 12 Questions for Love: A Guide to Intimate Conversations & Deeper Relationships. You can also find a lot of offerings for these well constructed questions at skindeep.com Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Future of Design: Skills and Strategies for Tomorrow's Leaders

Fireside with Founders

Play Episode Listen Later Mar 18, 2026 66:37

In this episode of Fireside with Founders & Leaders, host Rupert McSheehy welcomes James Ferguson, affectionately known as Fergo, Director of Experience Design at OVO Energy. With over two decades of experience in design leadership roles across various industries, Fergo shares his insights on the evolution of design, the impact of AI on the industry, and the essential skills designers need in today's rapidly changing landscape. Fergo discusses the shifts he's witnessed in the design world-from the transition to mobile and the rise of AI to the importance of fostering a culture of innovation and collaboration. He emphasises the significance of problem-solving skills, the value of storytelling in a designer's portfolio, and the need for designers to adapt and embrace new technologies. As organisations increasingly look for design leaders who can influence and drive change, Fergo provides actionable advice for aspiring designers and seasoned professionals alike.Key Topics Discussed- The evolution of the design industry over the past two decades.- The impact of AI on design roles and workflows.- The importance of problem-solving skills in design.- How to effectively showcase a portfolio and tell a compelling story.- Navigating the challenges of transitioning from a practitioner to a design leader.- The significance of fostering a culture of learning and innovation within teams.(00:00) - - Introduction to the Podcast (01:05) - - Guest Introduction: James Ferguson (02:30) - - Career Journey of James Ferguson (05:15) - - Shifts in the Design Industry (08:00) - - The Evolution of Design Roles (10:45) - - Leadership in Design: Insights and Experiences (14:30) - - The Impact of AI on Design (18:20) - - The Value of Designers in Organizations (21:10) - - Creating an Environment for Design Success (25:00) - - Metrics for Design Accountability (30:50) - - Essential Tools for Modern Designers (34:05) - - Future of Design: Predictions and Changes (37:50) - - Hiring for Problem Solvers in Design (40:35) - - The Role of Ageism in Design (43:45) - - Navigating Change in the Design Industry (47:35) - - AI's Role in Enhancing Design (52:05) - - Overcoming Resistance to AI in Organizations (55:35) - - Advice for Aspiring Designers (58:35) - - Importance of Networking in Career Growth (01:02:05) - - Final Thoughts and Closing Remarks

Story Building Experiences with Bill Blankschaen

Play Episode Listen Later Mar 13, 2026 55:15

You probably know that there are a lot of podcasts out there to listen to. By one estimate, as of January 2026 there are 4.58 million podcasts. That's a lot of people churning out content that runs the gamut of topics and guests. If you look at the podcast stats, you also will see that nearly one-third of podcasts are 20-40 minutes in length. Which makes Experience by Design stand out in a somewhat unique way in terms of the length of my conversation with guests. Only about 15% of podcasts last an hour or more. So why go for an hour when most podcasters go for a much shorter length? Stories. Part of my goal here at ExD is to hear the stories that people have to offer, to learn about the people behind the products and offerings. I like to think about it like “Humans of Experience Design.” As an ethnographer, I like to hear people's stories. I've also found that people like sharing their stories. In many ways, the manner in which we share stories is what makes us human, or more human. My guest today knows all about telling stories. Bill Blankschaen is here to talk about his book “Your Story Advantage: A Proven Path to Maximize Your Impact, Influence, and Income.” Bill's background has roots in his study of English and History, both of which are rich in stories. He then found himself leading a private school. While rewarding, he felt a calling for something more, and that was to help people tell their stories. This led to his company StoryBuilders, “a creative team of storytellers who are passionate about serving people with excellence in genuine, high-trust relationships.” Bill and StoryBuilders provide coaching, assistance with writing, getting it ready for launch, and getting it in front of your audience. They have worked with a range of business leaders, political figures, cultural influencers, and many more, helping to tell their stories and get their message out. Bill also is a multiple New York Times and USA Today bestselling writer and business founder. Bill and I talk about the path to finding purpose in life by engaging in your passion. We explore writing as a journey of exploration rather than just a final product. Bill relates about working with people who have a clear vision on what they want to do, as well as those who just have the desire to tell a story but not quite sure how. We also talk about the emergent area of hybrid publishing. While self-publishing has become more accessible, it's still important to ensure quality and align publishing strategies with the author's goals. He also emphasizes StoryBuilder's approach to customize the publishing approach to each author's needs. Finally, Bill talks about the role that AI is starting to play in the writing and publishing process, and how it should compliment creativity rather than replace it. StoryBuilders, LLC: https://mystorybuilders.com Bill Blankschaen LinkedIn: https://www.linkedin.com/in/billblankschaen/ “Your Story Advantage: A Proven Path to Maximize Your Impact, Influence, and Income”: https://www.amazon.com/Your-Story-Advantage-Maximize-Influence/dp/1954521901

Mindful Experiences with Izzy Justice

Play Episode Listen Later Feb 13, 2026 58:20

If you're a sports fan, a winter fan, or an Olympics fan, this is a great time of year. I've been watching the Olympics—especially the Nordic skiing events, since cross‑country skiing is one of the activities I really enjoy. The United States has had some impressive results, including Ben Ogden winning a silver medal, Jessie Diggins earning a bronze, and several other standout performances. It's inspiring to see everything come together for athletes who have spent years working toward their goals.But talk about pressure. So much comes down to one day, one event, one performance. That's a tremendous amount of stress. It's not just a physical challenge but a mental one as well, especially for those favored to win or in contention for a medal. I just watched Jessie Diggins earn her medal while skiing with bruised ribs and collapsing at the finish—as she often does. Commentators described her ability to “tune out” distractions, “channel” pain, and “focus” on exactly what she needs to do. All of this highlights the mental side of performance.Today on Experience by Design, we welcome a guest who specializes in that mental side—specifically, the electrical impulses and brain states we experience during different types of activities. In his new book, Life Explained: Chasing 10 Hertz, Dr. Izzy Justice explores neurohacks that reduce brain frequency, enhance sensory input, and create more mindful experiences. Izzy discusses his research on brainwave frequencies, especially the “magic” 10 Hz state in which sensory input is amplified and cognitive function peaks.Dr. Justice explains how trauma and panic can impact athletes during competition, particularly in sports where unexpected challenges can arise. But these principles extend far beyond athletics—we also explore how they apply to creativity in business, focus in education, learning, and everyday tasks.We also talk about the importance of translating academic findings for public audiences. Izzy emphasizes the need for actionable language and accessible frameworks for managing brain states, and why greater education is essential for helping us regulate our own brain activity, reduce the noise around us, and reach that 10 Hz state to create more mindful experiences.

What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84

10PlusBrand

Play Episode Listen Later Feb 11, 2026 11:49

With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX. UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and wiring (how it works), while UI is the paint and furniture (how it looks). AIXD goes further. It is both the architectural blueprint and the interior design—but custom-built around real human needs. AIXD precedes UI and UX by grounding AI development in what end users actually want, not what technologists assume they want. By anchoring AI to human psychology, emotions, and lived experience, AIXD helps organizations avoid waste, reduce friction, and design AI that truly serves people. In an era of AI over-enthusiasm, rushed adoption, and “white elephant” AI projects, AIXD fills the critical gap between human end users and AI developers. It reframes success away from hype and toward outcomes that matter: usefulness, satisfaction, dignity, and trust. AIXD asks leaders the most important question before building any AI system: What human experience are we creating—and for whom? AIXD is not anti-AI. It is pro-human. AIXD is user experience. User experience is brand experience. What is AIXD (AI Experience Design)? How is it Related to User Centered Design and Brand Experience? AIXD (“AI Experience Design”) is the design of AI-assisted, AI-enabled, and AI-led user journeys—created explicitly for the convenience, satisfaction, and wellbeing of human end users. It is the human-centered design of AI models, applications, workflows, products, and services. Ultimately, AIXD is the be-all and end-all of human user experience.

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EP. 85 THE ART AND ZENGENIUS OF VISUAL MERCHANDISING with Joe Baer, CEO / Creative Director, ZenGenius Inc.

Play Episode Listen Later Feb 6, 2026 97:24

ABOUT JOE BAER:Joe's LinkedIn profile: linkedin.com/in/joe-baer-4479385Websites:zengenius.com visual911.com Email: jbaer@zengenius.comBIO:Joe is the Co-Founder, Creative Director, and CEO of ZenGenius, Inc., an experiential design firm specializing in visual merchandising and event design. Headquartered in Columbus, Ohio, Joe brings over three decades of mastery in innovative leadership and creative direction to the design, visual merchandising and special events industries. He has extensive knowledge of the customer journey from working in stores for decades and is a seasoned public speaker who has traveled the world to inspire and educate others through the art of visual merchandising, design and special events.Additionally, Joe has contributed his retail know-how to multiple publications, authored The Art of Visual Merchandising: Short North, and created one of my favorite events in the retail industry the Iron Merchant Challenge, a popular interactive visual merchandising competition held annually at the International Retail Design Conference. Joe's passion for the world of design is evident in his role as President of the PAVE Global leadership board - a 501(c)(3) charitable foundation with the mission to support, connect, and inspire the next generation of professionals in the retail design, visual merchandising, and consumer environments industry. He also holds Advisory Board roles at Columbus College of Art and Design and VMSD Magazine. SHOW INTROWelcome to Episode 85! of the NXTLVL Experience Design podcast…In every episode we follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey, we'll have guests that are thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We'll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 85… I talk with Joe Baer of Zen Genius an experiential design firm specializing in visual merchandising and event design. Joe had spent more than 3 decades working the in the retail industry bringing visual merchandising know-how to the creation of emotionally resonant branded places. Visual merchandising is allot more than simply making things look good in a store. It's very much about 3D storytelling, sensory experiences, emotions and making places sing as Joe explains.We'll get there in a minute but... first a few thoughts…* * * *Monique worked in the visual merchandising departmentshe was the director there and I was the director in the interior design department our two programs ran concurrently we shared some students across our programs but we seldom actually shared lunchAnd so it was slightly strange but intriguing that she invited me to have lunch with her across the street from the college at a little Thai placeWe sat down, talked about students and then - more as a throw away - she said “they want me to go to Singapore…”And I waited for the next sentence.“But I don't really want to go to Singapore.” she said. “I'd have to leave here. I'd have to leave my son who's thinking about collage a few years and I'd really just prefer to stay in Montreal.”And then there was a silence.“Singapore?!” I said.“I don't even know where Singapore is. That's in Southeast Asia, right? ““yeah, it's like on the other side of the world.” she said.“Sounds exotic. I'd go for sure. Besides, I love Chinese food. I could eat it every day.”“Really?” she said .“Sure, why not? I'd love to go. I love the whole idea of adventure.” “Well anyway,” she said, “I don't know what they are going to do if I don't go. It's to be the Director of the visual merchandising program in an international fashion school and they've got no one else who could do it.” “No seriously, I'd go. I mean I have no idea about what you do and… I'm a guy and that means genetically I actually don't like shopping and I've only ever designed the escalator and fountain at the Eaton center. But let them know that I'd do it.”We finished lunch, climbed over the snowbank of freshly plowed snow, crossed the street to get back for afternoon classes and a few weeks later I was walking down the stairs of a plane in the stultifying humidity at Changi airport.Monday morning, I was the program Director of the Visual Merchandising Department at LaSalle International Fashion School … in Singapore… and… I had no idea what I was doing but knew my career had taken a significant and abrupt turn.The world of retail design had found me, and I never looked back for the next 20 years.Over those 20 plus years I learned from some masters in retail design and visual merchandising. I arrived in New York after a year, spent an afternoon with Gene Moore, was introduced to Peter Glenn and ended up working with Joe Weishar New Vision Studios. I spent the next four years listening to and watching Joe talk about visual merchandising practice as both art and retail strategy.For Joe Weishar visual merchandising wasn't just a display tactic but was a creative discipline that blended art, design and retail psychology. He merged visual perception and design principles and he would layout a store or a wall with the same mechanics of laying out a composition of a painting – proportions, scale, focal points. He celebrated Visual merchandising as an art form that shaped memorable experiences rather than simply placing products on the shelvesAll of those basic art principles were things that I was deeply familiar with. I had been in private art studios that my parents put me in at the age of nine because they recognized my passion for painting.I had gone to architecture school and spent the first eight years of my career doing traditional architectural projects – museums, libraries, houses, schools… that sort of thing and I taught the design same principles of scale proportion, balance, color, harmony and how you could use those things ultimately to tell a story to students in a College's interior design program in Montreal.Even in those early years of my career in the late 90s, I was learning that retail stores needed to be engaging the senses, and we should be thinking about creatively implementing textures, variations in lighting as well as sound and scent and not just focusing on what customers would experience with their eyes.I was learning that the senses were conduits for emotion and memory - that if you implemented design principles and thoughtful sensory-based visual merchandising elements correctly, that they would help to fill shopping baskets and engage customers in long-term relationships with a brand. These sorts of environments that engaged the senses would increase loyalty and invite return visits because, in the end, the store was simply a backdrop, a theater set for the full-bodied experience of a brand where main feature was the merchandise.If you thought of merchandise as elements in a composition and wrapped them in memorable display moments, it could make stores sing.This sort of thinking positioned retail as experience design rather than a purely commercial layout. The goods were a necessary part of the equation to be sure, but as I working through the foundational years of a retail design career, I saw that great retail places were more than a depository for stuff to be consumed, they had a palpable emotional resonance, they had soul. It was remarkable to me then, as a young retail architect, that we were designing with the purpose of selling…but it was more than that. Great stores fulfilled basic needs, desires and dreams. They were places for relationship building, with people as well as brands.They were story telling places that helped to message group belonging, wellbeing, connection and status. They were places where displays weren't random; they were meant to guide customers through a narrative journey. Every element was intentional, geared towards telling a brand story that invited the customer to participate in the story's unfolding.All of the effort that the designers, merchants and visual teams put into making the store wasn't just about “making it look good,” but making it work well. The design and visual strategy had to be grounded in retail metrics and customer behavior. In the end, our job as co-authors of this retail experience script was to move product.We would calculate merchandising units per square foot. We thought about how product would flow through a department from delivery to markdown and how adjacencies were critical – why groups of products were located next to what other products. We knew how many units had to sell in a department to make the financials work. There was business behind the beauty. Visual merchandising was a silent seller as author Judy Bell would say.In my early years, we didn't think too much about what happened to all the stuff after the store had aged or the season had changed. Graphics, fixtures and display items shifted along with the seasonal changes, holidays or special promotions. And a lot of it just got trashed. We began to think more deeply about the sustainability factor of our work and the impact of retail place making on our environment. It was no longer acceptable that the disposable economy would direct the design of store without any consideration for how it was eventually ending up in landfill sites. Lighting, manufacturing processes, materials, and lifecycles came under more scrutiny. These days, thinking about the sustainable nature of how we design and build stores is very much at the forefront of our thinking from the get-go. Design firms are becoming B-Corporations whose mission is to be better stewards of our little blue dot. Along the way, teaching - both our clients as well as students in design programs - was something that never left the radar. What had been the precipitating moment - going from teacher to running a visual merchandising program at an international school in Singapore - would remain key to my professional experience. And this is where we can bring in my guest Joe Baer into the story. Joe's story is so familiar because it is so similar. While we came to the retail world from different angles, our paths have many parallels and similarity in purpose – despite being from different orientations in the retail place-making paradigm.Joe is the Co-Founder, Creative Director, and CEO of ZenGenius, Inc., an experiential design firm specializing in visual merchandising and event design. Headquartered in Columbus, Ohio, Joe brings over three decades of mastery in innovative leadership and creative direction to the design, visual merchandising and special events industries. He has extensive knowledge of the customer journey from working in stores for decades and is a seasoned public speaker who has traveled the world to inspire and educate others through the art of visual merchandising, design and special events.Additionally, Joe has contributed his retail know-how to multiple publications, authored The Art of Visual Merchandising: Short North, and created one of my favorite events in the retail industry the Iron Merchant Challenge, a popular interactive visual merchandising competition held annually at the International Retail Design Conference. Joe's passion for the world of design is evident in his role as President of the PAVE Global leadership board - a 501(c)(3) charitable foundation with the mission to support, connect, and inspire the next generation of professionals in the retail design, visual merchandising, and consumer environments industry. He also holds Advisory Board roles at Columbus College of Art and Design and VMSD Magazine. Joe leads with passion, purpose, pure joy and believes in celebration so I see our conversation as a celebration of Joe Baer's commitment to his retail industry involvement.ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com (personal website)vmsd.com/taxonomy/term/8645 (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron the Retail Studio Principal for the architecture and design firm Little (https://www.littleonline.com). He is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. I caught up with Bryan at the SHOP Marketplace event in Charlotte and chatted about his focus on shaping what comes next in digital signage and experiential design. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

The WeRoad Experience with Fabio Bin

Inside Personal Growth with Greg Voisen

Play Episode Listen Later Feb 6, 2026 67:08

One of the challenges of getting older—especially for men—is meeting people and forming new friendships. Social connection is a fundamental human need, yet the demands of work, responsibilities, and constant distractions make it difficult to create the time and space for meaningful relationships. A recent Pew study found that men and women report loneliness at similar rates. However, women are more likely to lean on their social networks for support, while men often struggle in silence.A Gallup poll further reveals that young men in the U.S. are lonelier than their counterparts in other parts of the world. According to the report, “U.S. men stand out, not only in terms of absolute rates of loneliness but also in how much more likely they are to feel lonely compared with younger women and others in their own country. This is a rare pattern across wealthy countries, none of which exhibit a starker divide between young men and the rest of the nation's residents.”There is a clear need for men—and for people more broadly—to have opportunities to gather, meet, and genuinely connect.Enter WeRoad, a travel experience company designed to bring people together through shared journeys. Fabio Bin, Co-founder and Chief Marketing Officer of WeRoad, helped create the company with the loneliness epidemic in mind. He joins me on Experience by Design to discuss WeRoad's origins and its mission to foster human connection, not just tourism. While the trip is the product, the true experience comes from the people who share it with you.From the thoughtful screening and training of travel coordinators, to pre-trip events that help groups bond, to post-trip virtual communities, every aspect of WeRoad is designed around building relationships and cultivating a sense of belonging.We talk about WeRoad's growth across Europe and its efforts to expand into the United States—something that survey data suggests is sorely needed. We explore how WeRoad helps people break out of their social bubbles and form new communities through shared adventures. Fabio also describes how travelers are building an identity as “WeRoaders”—some even getting WeRoad tattoos—and shares the company's new initiative, WeRoadX, which empowers travel leaders to design their own trips based on their passions through a participatory design approach.Fabio Bin: https://www.linkedin.com/in/fabiobinWeRoad: https://www.weroad.com/

united states europe social design belonging chief marketing officers building communities fabio gallup design thinking pew social connections human centered design shared experiences experience design community design weroad

Photowalk Nashville: How Christy Hunter Built One of Airbnb's Top Experience Brands | #131

Globetrotters Podcast

Play Episode Listen Later Feb 4, 2026 45:38

Building a top-ranked Airbnb Experience takes more than aesthetics — it requires systems, hospitality, and trust at scale. Christy Hunter, Founder & Co-Owner of Photowalk Nashville and one of Airbnb's top Experience hosts, shares how she turned photography into a multi-city travel business rooted in human connection. This conversation breaks down experience design, platform dependence, scaling with partners, and what both travelers and travel professionals can learn from businesses that prioritize transformation over transactions.Become a supporter of this podcast: https://www.spreaker.com/podcast/globetrotters-podcast--5023679/support.

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Employee Experience Design

Everyday MBA

Play Episode Listen Later Jan 27, 2026 31:03

Dean Carter discusses his book co-authored with Samantha Gadd and Mark Levy, Employee Experience Design: How to Co-Create Work Where People and Organizations Thrive. The book outlines a practical, design-led approach to building more engaged, productive, and resilient workplaces. Listen for three action items you can use today. Do you want to be a guest? https://Everyday-MBA.com/guest Do you want to advertise on the show? https://Everyday-MBA.com/advertise Host, Kevin Craine

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Podcast 1293: Employee Experience Design: How to Co-create Work Where People and Organizations Thrive

Play Episode Listen Later Jan 23, 2026 52:25

In this podcast, Greg Voisen sits down with four-time CHRO Dean E. Carter to dismantle the "command and control" ghosts of corporate past and reveal the blueprint for a workplace where people actually want to show up. Drawing from his transformative leadership at iconic brands like Patagonia, Airbnb, and even a "sinking" Sears, Carter explains why the secret to a thriving organization isn't found in a ping-pong table or a snack bar, but in the radical act of designing work with people rather than for them. Whether you are leading a team of ten or ten thousand, this conversation serves as a masterclass on how to bridge the growing trust gap between CEOs and employees by injecting wisdom, wonder, and wit back into the professional experience.

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Disrupting Retention: Hacking Employee and Customer Profits with Joey Coleman

Disruption / Interruption

Play Episode Listen Later Jan 22, 2026 40:46

In this episode of Disruption/Interruption, KJ sits down with Joey Coleman, two-time Wall Street Journal bestselling author and expert in experience design and retention strategy. Joey reveals the shocking truth about employee turnover—costing businesses a trillion dollars annually—and shares his proven framework for transforming the first 100 days of any relationship. From his background as a criminal defense attorney and White House advisor to consulting with NASA, Volkswagen, and Zappos, Joey brings unique insights into why companies lose employees and customers, and more importantly, how to keep them. Four Key Takeaways The First Day Crisis (10:25) 4% of all new hires quit after their first day of work globally, and by day 45, that number jumps to 22%. By the one-year mark, 40% of employees have left—costing U.S. businesses approximately $1 trillion annually. The True Cost of Turnover (13:00) Replacing an employee costs between 100-300% of their annual salary just to get someone new into the seat—not including their actual salary and benefits. For a $50,000 employee, you're looking at $50,000-$150,000 in replacement costs alone. HR's Shift from Culture to Compliance (27:00) Over the past 50 years, HR departments have shifted focus from creating great workplace cultures to managing compliance, documentation, and litigation prevention—leaving no one responsible for making the workplace the best it can be. The Remarkable Organization Test (35:31) "The way you know you're running a remarkable organization is if you announce you're hiring and your existing employees immediately recommend amazing people they want to work with. In most organizations, internal referral candidates measure close to zero." Quote of the Show (28:12):"There is no one who wakes up in the morning, looks in the mirror and says, 'My primary job when I get to work today is to make sure that this is the best place that any of these people have ever worked.'" – Joey Coleman Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Joey Coleman: LinkedIn: https://www.linkedin.com/in/joeycoleman1/ How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Lena Tunkers 'Exploring futures with collective imagination'

Influencers & Revolutionaries

Play Episode Listen Later Jan 20, 2026 38:28

This episode of The New Abnormal podcast features Lena Tunkers, a renowned independent futurist and facilitator, who has a mass of experience in applying Futures Literacy, Experience Design and innovation methods to navigate change.She's worked with a range of communities, institutions and corporate across Europe, and in Kenya, Australia and Mexico, to guide them in their exploration and struggles with the novel and unknown.Lena is also President of the Foresight Europe Network, and initiator of ORA, a practise working with the future in organisations and society.So, I hope you enjoy listening to her as much as I did, as she explains how she challenges conventional assumptions and offers clients a curious and active way of approaching uncertainty.

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The Business Case for Experience Design: A New Lens for Work | Mat Duerden

Work For Humans

Play Episode Listen Later Dec 16, 2025 69:33

We experience the world through what we notice, how we feel, and what we remember. Yet most organizations still focus on products instead of the experiences those products create. Mat Duerden has spent his career studying how experiences work, why they matter, and what turns an ordinary moment into something meaningful or even transformative. In this episode, Dart and Mat discuss what makes an experience meaningful and how reflection deepens its impact. They look at how organizations can build experience playbooks that bring brand, culture, and design together into one coherent story.Mat Duerden is the Department Chair of Experience Design and Management at the Marriott School of Business at Brigham Young University. He is the co-author of Designing Experiences and a researcher focused on how experiences become memorable, meaningful, and transformative.In this episode, Dart and Mat discuss:- Why attention drives every experience- What makes experiences memorable, meaningful, or transformative?- What designers of work can learn from studying leisure- How core design principles travel across contexts- Why experiences should be orchestrated, not staged.- How hardship can make experiences more powerful- How shared experiences build connection- What Bach and river rafting have in common- How telling the story helps learning stick- And other topics…Mat Duerden is the Department Chair of the Experience Design and Management program at the Marriott School of Business at Brigham Young University. His research examines how experiences become memorable, meaningful, and transformative, with a focus on reflection, storytelling, and attention. He is the co-author of Designing Experiences, written with Bob Rossman, and teaches experience design across business, education, and leisure contexts. Prior to academia, Mat worked extensively in outdoor recreation and youth development, shaping his interest in how shared experiences create connection.Resources Mentioned:Designing Experiences, by Mat Duerden & Bob Rossman: https://www.amazon.com/Designing-Experiences-Columbia-Business-Publishing/dp/0231191685 Nicomachean Ethics, by Aristotle: https://www.amazon.com/Nicomachean-Ethics-Penguin-Classics/dp/0140449493 Experience Economy, by Joe Pine & James Gilmore: https://www.amazon.com/Experience-Economy-Updated-Joseph-Pine/dp/1422161978Connect with Mat:Faculty Page: https://marriott.byu.edu/directory/details?id=5773 LinkedIn: https://www.linkedin.com/in/mat-duerden-8740969/Work with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what's most important to the business. Book a call at 11fold.com.

ceo culture business leadership work innovation management lens mat future of work aristotle dart brigham young university business case department chair experience design experience economy nicomachean ethics joe pine marriott school james gilmore designing experiences

Navigating the 'experience era' with Julie Comfort

Wedding Pros who are ready to grow - with Becca Pountney

Play Episode Listen Later Dec 11, 2025 49:01 Transcription Available

We are living in an 'experience era' where events need to go deeper than just logistics and design. Today I'm chatting with Experience Designer - Julie Comfort about her work in this field.As founder of The Experiential Wedding - she works alongside couples and planners to design the experience for their event, ensuring the event is remembered long after it has finished.Find out more: https://www.theexperientialwedding.com/The retreat: https://www.theexperientialwedding.com/workshopsTime Stamps:00:00 - The Importance of Experience Design in Wedding Planning06:15 - Exploring the Journey to Experience Design10:48 - Creating Meaningful Experiences at Weddings21:20 - Creating Memorable Wedding Experiences28:23 - The Importance of Experience Design in Weddings35:51 - Introduction to Experience Design in Weddings

navigating weddings comfort exploring experience design

EP.83 Al & MAKING RETAIL PLACES VISUALLY DYNAMIC & FLEXIBLE, With Bryan Meszaros, Founder, OpenEye Global

Silicon Valley Tech And AI With Gary Fowler

Play Episode Listen Later Dec 5, 2025 78:51

ABOUT BRYAN:LinkedIn Profile: linkedin.com/in/bryanmeszarosWebsites:openeyeglobal.com (Company)marketscale.com/industries/podcast-network/experience-by-design/ (Experience By Design Podcast)experienceunitedsocialclub.com (Experience United Social Club)email: bmeszaros@openeyeglobal.comBio:Bryan Meszaros is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. As the founder of OpenEye Global, he proved that a small, focused team can deliver big results and helped shape the early evolution of digital engagement.He later made history as the youngest President of SEGD and the first with a digital centric background, while also contributing to the Digital Signage Federation and Shop! Association to advance industry standards.Bryan is also the founder of the Experience United Social Club (XUSC), an international networking series all about bringing together creative minds from the AV, digital signage, and design industries to share ideas and collaborate. With global experience across Europe and APAC, he has spoken at major events including EuroShop, ISE, InfoComm, and DSE, and regularly contributes to leading industry publications.Dedicated to pushing boundaries, Bryan remains focused on shaping what comes next in digital signage and experiential design.SHOW INTRO:SHOW INTRO:Welcome to Episode 83! of the NXTLVL Experience Design podcast…In every episode we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey there will be thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We'll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us. We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine. VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience. SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 83… I talk with Bryan Meszaros founder of EpenEye Global. Bryan is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. Naturally, in a world that is increasingly digitally mediated, Bryan's business is significantly focused on the emergence of Artificial Intelligence as a tool in his experience place-making toolbox.We'll get to more of how Bryan sees the use of AI in digital applications in brand experience places in a minute but... first a few thoughts…* * * *I grew up on Star Trek. They original version with Shatner as Captain James T Kirk. These were the sightly campy years in black and white but wonderfully prescient in foretelling what was to come. I used to say that my father, who lived to the ripe old age of 97 was so into it that was holding out until he could just beam up through the transporter to the next phase of his existence. We all watched, my 4 brothers and I every week, my mom? Well not so much…I got used to thinking about digital communication, robots, space travel and technology integrated into our lives facilitating everything from washing dishes to extending lifespans. There isn't a day that goes by now where my media consumption doesn't include something on the evolution of Artificial Intelligence. Both the amazing and the alarming. How it will make workplaces completely different replacing much of what we now do with human brain and brawn with algorithms and computer chips that can fit 1000 computers from the old Star Trek days on your fingertip. How it is changing the way human brains are wired, though when it comes to our neural networks that trundle along at a speed ridiculously slow compared to the digital pace of change that is exponential and moving at the speed of light.How as a visualization tool it is becoming indistinguishable from real life people and places. Creating deep fakes that are so good at impersonating humans that avatars are no longer cartoonish but facsimiles of us that are, well, exactly like us - but whose knowledge base is the compendium of all human knowledge that can be accessed on the internet and provide cogent answers to well-crafted prompts and have them served up in a few seconds. ‘The times they are a changin' but at a pace that even Dillan couldn't have imagined. Don't even get me started about when we finally, and I don't think it is going to take too long, get to Artificial General Intelligence (AGI) and what that portends for humankind. I am often concerned for my sons and the world they are growing into as young adults. I wish sometimes that they'd have had the experience of growing up in the 60's and 70's when times were simpler – but of course they weren't really. Every decade has it's messes – sometime beautiful sometimes not and sometimes each of these ends of the human experience spectrum were happening at the same time.What we are experiencing now is evolution at a revolutionary pace. A slow simmering flame has exploded into a blast furn ace of change propelling us all, whether we like it or not, on a path that at times seems to be heading towards the edger of a cliff. Concerned? Well you'd have good reason to be.But then again, if you accept the Ray Bradburry adage of sometimes while standing at the edge of the cliff ‘you need to jump and build your wings on the way down', may we all then transform in midflight into some sort of lemmings with wings.The subject of AI has surfaced a number of times on this podcast notably with data visualization artists like Refik Anadol and architect artist Samar Younes, spatial computing specialist and near futurist Neil Redding and Synchronicity Architect Justin Bolognino. Each of these creators and theorists shape the AI narrative to their own ends, each of them proclaiming the virtues and vices of the technology.Uses of AI in design and architecture, as well as other industries, is multifarious and, I would admit, well beyond my more general appreciation for using it as an ideation tool and writing assistant in my everyday work.In the world of experience design there are at least 2 ways - although I would guess many more - to look at it:- on a very basic level there is the physical integration of digital media facilitated by Ai and then there is actual content that ends up on the digital interface – be it a touch screen kiosk, a display array in a sports bar or an enormous multi-story wall in Times Square. Getting these screens to work with the environment is always a challenge. Mainly I believe because they come as an afterthought rather than an integrated design solution and part of a digital experience strategy.In the second case of content, one size does not fit all. Places and people are different. The same content being played on those screens all day are visual noise detracting from overall experience rather than enhancing it. These days, every minute of every day things are changing. Why should digital content on screen of any size and shape be any different?If purveyors of brand experiences are not changing content to adapt to customers everchanging needs across the journey, digital content simply becomes part of the visual texture of the environment slipping into irrelevancy and lending nothing to the embodied memory of a place.This is one area Ai is able to change the game – creating content to meet customer needs more directly. Now it would be difficult, if not impossible to change digital content in Times Square to continually meet the needs of the thousands of people in that digital epicenter in New York. But then we all carry cell phones – person digital devices. All of those phones are geolocated. Each of those those has an address – a personal identifier about who it belongs to and bunch of other information about you – personal, financial, home address, etc.Are a bunch of guys at google looking at you individually as you make your way across Times Square – not really – but your Hazel and Gretel trail of ones and zeros from purchases, GPS searches, app use, etc., etc., tell a lot about you should anyone want to do a little digital forensics.The idea here is that we are giving up this information every time we turn our phones on. That information isn't snatched from us without our consent (generally) it's in our service agreement terms and conditions – that impossibly long text that most of us scroll through to the end and click “agree.”But that information could be used to make your path across Times Square more relevant to you. Perhaps your device communicates with other devices or screens and changes the content that you see.This isn't quite Minority Report yet, where Tom Cruise courses through a store and the displays are talking to him because they recognize his retinas – but it is possible to create messaging that is more personalized to you, specifically, as a customer.Digital signage can change either on the wall of as shelf signage.It is about recognizing your customer and understanding that they are used to creating experience narratives that are more relevant to them because they, in part, have contributed to their making. Want to stay relevant to your customers, new or old? Support their collaboration in the shopping journey offering up opportunities for them to write themselves into the narrative. Story and strategy must be connected. Doing good by your customer is about building a relationship and Ai can support that effort but including engaging digital content that recognizes them as individuals, with relatable and relevant messaging.But the whole enterprise needs to be seamless. Sometime I think that the best tech is the tech you don't see, but it think it is also perfectly OK to see it if there are no disconnects in journey. Signature moments in the customer journey have to link up so the customer follows the bouncing ball from their first connection point through the purchase moment and then beyond. And this is where this episode's guest comes into the picture.Bryan Meszaros is a 25-year veteran of the digital signage and experience design industry, known for blending innovation with measurable impact. As the founder of OpenEye Global, he proved that a small, focused team can deliver big results and helped shape the early evolution of digital engagement.Bryan was the youngest President of SEGD and the first with a digital centric background, while also contributing to the Digital Signage Federation and Shop! Association to advance industry standards.He is also the founder of the Experience United Social Club (XUSC), an international networking series all about bringing together creative minds from the AV, digital signage, and design industries to share ideas and collaborate. With global experience across Europe and APAC, he has spoken at major events including EuroShop, ISE, InfoComm, and DSE, and regularly contributes to leading industry publications.Bryan likes the idea of staying dedicated to pushing boundaries, so he is a natural fit for the show. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com (personal website)vmsd.com/taxonomy/term/8645 (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. I caught up with Bryan at the SHOP Marketplace event in Charlotte and chatted about his focus on shaping what comes next in digital signage and experiential design. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Digital Economy: How Experience Infrastructure Connects Global Travel with Eric Pelletier

Play Episode Listen Later Dec 4, 2025 31:35

SIMPLENIGHT AI PRESENTS — Experience as Infrastructure: Building the New Digital EconomyDive into a bold new idea reshaping the future of global travel and digital ecosystems:Experiences are becoming the new infrastructure of the digital world.In this episode, Eric Pelletier breaks down how SIMPLENIGHT is powering the experience economy — connecting global supply with local discovery and enabling the seamless experience ecosystems that will define the next era of the digital economy.✨ What You'll Learn:The rise of the Experience EconomyWhy experiences now operate like modern infrastructureHow SIMPLENIGHT connects the global supply chain of experiencesThe future of travel, discovery, and digital ecosystems#ExperienceEconomy hashtag#DigitalEconomy hashtag#TechInfrastructure hashtag#Simplenight hashtag#ExperienceDesign hashtag#GlobalSupplyChain hashtag#FutureofTravel hashtag#Innovation hashtag#TravelTech

innovation experiences infrastructure connects pelletier digital economy experience design global travel

Attraction Trends 2026 and insights from the TEA Global Experience Index - Melissa Oviedo, Martin Palicki and Edmond Chih

Play Episode Listen Later Dec 3, 2025 44:33

In this episode of Skip the Queue, Andy Povey is joined by Melissa Oviedo (TEA), Martin Palicki (InPark Magazine), and Ed Chih (ECA) to discuss the TEA Global Experience Index and trends shaping the attractions industry in 2026.Key Topics Covered:Overview of the TEA Global Experience Index and global attendance trendsShifts in guest expectations and evolving experiencesRise of immersive IP-driven experiencesImportance of reinvestment for long-term successStrategies to compete for guest attention and engagementRole of storytelling and brand integration in attractionsGrowth of cruise lines and location-based entertainmentInsights for operators, developers, designers, and storytellers Show References: Download the TEA Global Experience Index™ Report: https://www.teaconnect.org/tea-global-experience-indextm Melissa Oviedo, Chief Executive Officer, Themed Entertainment Association (TEA)https://www.teaconnect.org/ https://www.linkedin.com/in/melissa-oviedo-ruminot-90a63228/ Martin Palicki, Publisher of InPark Magazinehttps://www.inparkmagazine.com/https://www.linkedin.com/in/inparkmagazine/Edmond Chih, Director, Entertainment & Cultural Advisors (ECA)https://www.entertainmentandculture.com/ Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop' — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

director spotify skip ip attraction publishers chief executive officer index museums theme parks going beyond queue edmond success strategies oviedo waterparks gift shop experience design chih immersive storytelling global experience themed entertainment experience innovation

When VFX meets visitor attractions - Rob Liddell and Simon Clarke

Play Episode Listen Later Nov 26, 2025 41:56

Andy Povey is joined by two guests at the forefront of this space: Rob Liddell, Executive Producer at BBC Studios Science Unit, and Simon Clarke, Creative Director and Founder of Moonraker VFX. Fresh from announcing their new creative partnership, they're here to share what happens when world-class storytelling meets cutting-edge visual effects in the world of immersive experiences. Show References: Rob Liddell, Executive Producer at BBC Studios Science Unithttps://productions.bbcstudios.com/our-production-brands/the-science-unit/https://www.linkedin.com/in/rob-liddell-171639137/ Simon Clarke, Creative Director and Founder of Moonraker VFXhttps://moonrakervfx.com/https://www.linkedin.com/in/simon-clarke-07ba9146/ Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop' — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here

EP.82 "MOMS, RETAIL MEDIA NETWORKS AND MAMAVA" with Dina Townsend Chief Sales Officer, Mamava

Experience Strategy Podcast

Play Episode Listen Later Nov 14, 2025 68:38

ABOUT DINA TOWNSEND Dina's Linkedin Profile: linkedin.com/in/dinatownsendDINA TOWNSEND BIOAs Chief Sales Officer at Mamava, Dina leads the Sales Organization with energy, optimism, and a genuine passion for building connections. She is rooted in the belief that strong business acumen and a meaningful mission can be seamlessly intertwined. After a purpose-driven career pivot from Digital Signage Technology to Mamava, she channels her expertise into propelling sales for this mission-centric company. Beyond her professional endeavors, Dina is a former skydiver, a hobby homesteader, an avid college football fan, and a well-intentioned, albeit average, golfer.email: dinat@mamava.com | 802.347.2111 (o) Website: www.mamava.comSay yes to dignified lactation spaces! Be a hero—here's how you can help. SHOW INTRO:Welcome to Episode 82! of the NXTLVL Experience Design podcast…In every episode we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts.” And as we continue on this journey there will be thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We'll talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us.We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.If you like what you hear on the NXTLVL Experience Design show, make sure to subscribe, like, comment and share with colleagues, friends and family.The NXTLVL Experience Design podcast is always grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. I think the IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience.SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 82… I talk with Dina Townsend Chief Sales Officer at Mamava a company whose mission is to create a healthier society through infrastructure and support for breastfeeding. And, along with partners who share in in their purpose of celebrating and supporting breastfeeding, Mamava is moving closer to creating a future where there is a dignified lactation space anywhere a parent may go. We'll get to my discussion with Dina in a minute, first though a few thoughts…* * * *A few episodes back I had Claire Coder founder and CEO if Aunt Flow on the show. That was an interesting conversation since we crossed what I think were a few boundaries (at least for me) and we talked quite candidly about menstruation. Not just about the biology of women's monthly cycle but about the fact that there are many women who have faced the scenario of getting their period unexpectedly and not have pads or tampons to meet them in their moment of need.Enter the company Aunt Flow who provides free feminine hygiene products in public restrooms, schools and other public buildings and to Fortune 500 corporate headquarters - for which tens of thousands of women are eternally grateful.This conversation with Dina Townsend, I guess you could say, falls in the Aunt Flow camp of subjects. Breast feeding moms was not a subject that I had on the list of things to address on the podcast. But here we are nevertheless with a subject that piqued my curiosity because the company Dina works for, Mamava, checks most of the boxes in our Dialogues on DATA: Design, Architecture, Technology and he Arts” catch phrase.First off…I did not know there was something called the “Pump Act”. For the curious out there, a little internet searching comes up with this:“…The PUMP for Nursing Mothers Act, enacted in December 2022, expands workplace protections for nursing employees by requiring employers to provide reasonable break time and a private, non-bathroom space for pumping breast milk for up to one year after a child's birth.This law allows for legal action if employers fail to comply…”Now… Dina will contend that many employers do in fact provide such a space and also that a janitors closet with a folding chair would be in line with the requirements. Sure, a closet meets the description of a ‘private space' but it wholly underserves the needs of a nursing mother in terms of experience.I am aware that there are widely divergent views on the whole subject of breast feeding – we are not going to go there – except that I'll say that I fully line up behind my wife who breastfed our two sons.My discussion with Dina moves from the necessity to provide environments for nursing mothers to breastfeed their infants while in public places to the buying power of mothers who statistics indicate make an enormous amount of the buying decisions in households to how tying Retail Media Networks - RMNs – to Mamava pods serve a triple bottom line serving People, Planet and Profit. It's a way of shifting our thinking about business from “How much money did we make?” to: “Did we make money in a way that benefits society and the environment too?”Nielsen, Boston Consulting Group (BCG) and Harvard Business Review research tells us that Women drive 70–80% of consumer purchasing decisions in the U.S. and that is even for products they don't personally use. And that their annual global consumer spending, is $20 trillionwhich, by the way, is a number projected to rise to $28 trillion. In many households, women make or heavily influence91% of new home purchases, 92% of vacation decisions, and 80% of healthcare choices says research by the Yankelovich Monitor, Marketing to Women Conference data.And Millennial and Gen Z mothers are even more influential: they control about $1 trillion in direct annual spendingand are primary decision-makers for food, home goods, education, and entertainment – says research by the Pew Research Center.So, women and moms are a force to be reconned with in terms of buying power and why Mamava pods are more than an economic discussion. The behavioral and psychographic aspects of them is important as well.Women increasingly valuebrands that support family life, caregiving, and inclusivity and so features like Mamava pods in retail locations or corporate HQs or parental-leave policies have brand-equity impact.We have known for some time that brands that are considered authentic exhibiting genuine empathic concern for their customer and employeesare major drivers in establishing brand affinity and purchase decisions. The BabyCenter “State of Modern Motherhood” report says that “ 9 in 10 mothers say they are more loyal to brands that “understand the challenges of motherhood.”And then there is mom's digital influence. Pew Internet studies explains that“80% of moms research products online before buying and that 60% follow parenting or lifestyle influencers for purchase guidance.”When you combine these factors with the emergence of Retail Media Networks, RMNs, you have a value add to placing Mamava pods in places that do not actually take up any more space on the sales floors of a store than is already being occupied with stuff that does support the brand experience or selling anything.Use to be that when digital screens came into the retail world, we had kiosks as wayfinding devices. Then a proliferation of screens emerged in the market where walls were more digital wallpaper crowding the environment with content and, in my opinion adding little to experience, arguably creating a shopping experience with more visual distraction and diminishing the overall experience. Painting the environment with the broad-brush stroke of digital media is often ineffective in capturing and retaining attention and doesn't lead to the positive results we think it does.That said, well considered application of digital media like those found on Mamava pods creates an opportunity to provide messaging to customers that could be more like a public service announcement, like ‘get your flu shot here today,' or a focused marketing piece that invites customers to consider a particular product that they may not have thought of prior to arriving at the store.So, you might ask why this matters to retail designWomen and mothers aren't just your average everyday consumers, they're key decision-makers shaping the social expectations of brands and spaces. Retailers, airports, and workplaces that provide amenities like Mamava pods, family restrooms, or flexible shopping experiences are responding directly to data-driven insights like:Increased dwell time and spending when caregivers feel accommodated.Higher brand loyalty and word-of-mouth among mothers.Positive CSR – Corporate Social Responsibility - and inclusivity signaling which is important for both consumer and employee attraction.If you have recently traveled through an airport, you may have already come upon a Mamava pod or maybe you have seen their “bench” version in a retail store. Fed up with pumping in bathrooms and borrowed spaces—Mamava's co-founders, Sascha Mayer and Christine Dodson, applied their decades of expertise in design and brand strategy to solve a problem that was largely invisible: the lack of lactation spaces in workplaces and public spaces and as a result, the Mamava pod was born.Tying together the Mamava pod, and its various incarnations, and retail media needed some savvy about how to create an effective in-store media application that wouldn't end up as just another screen in an already overwhelming environment.Enter Dina Townsend.As Chief Sales Officer at Mamava, Dina leads the Sales Organization with energy, optimism, and a genuine passion for building connections. She is rooted in the belief that strong business acumen and a meaningful mission like the Mamava brand platform can be seamlessly intertwined. After a purpose-driven career pivot from the world of Digital Signage Technology to Mamava, Dina channels her expertise into propelling sales for this mission-centric company. ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com (personal website)vmsd.com/taxonomy/term/8645 (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Immersive Experience Design: How to Use Story to Design Work Experiences | Stacy Barton, Revisited

Work For Humans

Play Episode Listen Later Nov 11, 2025 65:11

Stacy Barton was assigned an exhaustive project at 9 pm and had to complete it by 6 am if she wanted to receive a paycheck. While most of us would have deflated under the pressure, Stacy saw an opportunity; it was time to get creative. By being inventive and working around the rules, she learned how to deliver a product that companies, employees, and her audience love. In this revisited episode, Stacy shares how constraints spark creativity, why the audience is always the star, and how storytelling can transform leadership, teamwork, and workplace culture.Stacy has been creating multimillion-dollar immersive experiences for over 37 years as a designer, award-winning writer, and story lead. She uses her creativity to work with high-network individuals and companies like Disney, Ringling Bros, DreamVision, and SeaWorld, among others.In this episode, Dart and Stacy discuss:- Creating an immersive experience to engage customers- How to show your customers/employees you care about them- Discovering the story behind your brand- Finding employees that complement your company- The importance of appreciation at work- Applying storytelling to real-world business problems- Being creative within the constraints of work- And more…Stacy Barton has been creating immersive experiences as a designer, writer, and story lead for over 37 years. Utilizing immense creativity and problem-solving skills, she helps build multimillion-dollar pop-up experiences, escape rooms, shows, and theme park areas for high-network individuals and companies, including Disney, Ringling Bros, DreamVision, and SeaWorld.As a writer, Stacy brings stories to life through her scripts, narrative development, and novels. She is the award-winning author of three books, five children's picture books, and over 30 magazine publications. She presented as a panelist for the National Association of Writers and Writing Program and is a speaker for events such as the F. Scott Fitzgerald Literary Conference and the Disney Institute.Resources Mentioned:Why We Work, by Barry Schwartz: https://www.amazon.com/Why-We-Work-Barry-Schwartz/dp/144237814XConnect with Stacy:Website: https://www.stacybarton.com/LinkedIn: https://www.linkedin.com/in/stacy-barton-58b7997/Amazon: https://www.amazon.com/stores/Stacy-Barton/author/B001JS4R6AWork with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what's most important to the business. Book a call at 11fold.com.

Episode #78. The Future of Customer Experience Design: Integrating Emotion, Empathy, and Data with Sujay Saha

Value Creators

Play Episode Listen Later Nov 8, 2025 48:38

Customer experience is the new gold — valuable, and becoming more valuable.In this episode of The Value Creators Podcast, Hunter Hastings speaks with Sujay Saha, CEO of Cortico-X, a leader in experience design, to explore how the world's most forward-thinking companies are reshaping customer experience in the AI era.Sujay introduces a new discipline — experience-led architecture — where strategy, design, and technology converge to create experiences that reflect customer needs instead of reacting to them. He also explains how to measure the true ROI of experience, proving its financial impact beyond customer satisfaction scores.Finally, he shows how AI is changing the way organizations understand people — blending data with emotion to design interactions that drive loyalty, trust, and long-term value.Key Insights:Businesses should design experiences, not just processes. Experience-led businesses grow faster because they see every interaction as a design opportunity.Prove the ROI of experience. Customer experience is measurable — and profitable — when tied to clear business outcomes.Blend objective data and subjective emotion. The future of business intelligence is human intelligence — understanding not just what customers do, but how they feel, and why.If you want to future-proof your business around people and their experiences — not just products and processes — this episode is essential listening.Resources:➡️ Learn What They Didn't Teach You In Business School: The Value Creators Online Business CourseConnect with Sujay Saha on LinkedInLearn more about Cortico-XConnect with Hunter Hastings on LinkedInSubscribe to The Value Creators on Substack

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The Amusement Episode: Can Travis Kelce Save Six Flags?

Play Episode Listen Later Nov 5, 2025 23:02

In a recent WSJ article entitled "Travis Kelce Is Jumping In to Save Six Flags Just When It Needed It Most", the author notes that all theme parks are down, and Six Flags needs a rescue. So, we decided to unpack the why, the how, and the what to do to reenergize theme parks. The conversation goes from Travis' desire for more thrilling roller coasters to proposing new ideas for amusing people. The conversation highlights the need for themed environments to be well-maintained and the significance of pricing strategies in shaping customer perceptions. The hosts also emphasize the necessity for amusement parks to rethink their offerings to attract a broader audience and enhance the overall experience. Takeaways Travis Kelce's involvement with Six Flags aims to revitalize the brand. Traditional amusement parks are struggling due to lack of innovation. Celebrity endorsements alone cannot fix underlying experience issues. The upkeep of themed environments is crucial for customer satisfaction. Amusement parks need to diversify their offerings beyond roller coasters. Experiential innovations are essential to compete with new entertainment options. Customer experience should be prioritized over celebrity influence. Chapters 00:40 Travis Kelce and Six Flags: A New Era? 03:12 The Decline of Traditional Amusement Parks 07:35 The Importance of Experience Innovation 11:44 Revitalizing Legacy Brands 15:14 The Role of Celebrity in Experience Design 17:10 Rethinking Amusement Park Strategies 21:42 Final Thoughts and Recommendations Read More: https://www.wsj.com/business/deals/travis-kelce-six-flags-jana-1817b730?mod=Searchresults&pos=1&page=1 Podcast Sponsors: Learn more about Stone Mantel https://www.stonemantel.co Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com

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Designing Time: The Future of Experience Design | Dave Norton

Work For Humans

Play Episode Listen Later Oct 28, 2025 64:28

Most organizations think about the design of work in terms of products, services, or customer journeys. But Dave Norton has spent his career arguing that experience design goes much deeper. It is about shaping how people spend their time and, in some cases, their lives. In this episode, Dart talks to Dave about how experience design has evolved, why context matters more than personality, and how AI may finally make transformational design scalable.Dave Norton is the founder of Stone Mantel, an insights consultancy focused on helping companies create meaningful experiences for their customers and employees. A pioneer in experience strategy, he helps organizations across industries rethink the meaning of time, transformation, and context in design.In this episode, Dart and Dave discuss:- The evolution of experience design- Why context matters more than customer psychology- How to design time that is well saved, well spent, and well invested- Why transformation requires discomfort- The power of modes and modularity in designing for focus- How to design whole offerings that get the “whole job” done- Why AI could help scale transformational design- And other topics…Dave Norton is the founder of Stone Mantel, the experience strategy firm built on the belief that meaningful work is less about what you sell and more about how people spend their time. He began working with Joe Pine, co-author of The Experience Economy, in the early 2000s and in 2005 launched Stone Mantel to help organizations design experiences that are “time well spent.” Over the years, he has guided clients across industries, including healthcare, banking, and hospitality, shifting the focus from features to whole offerings and from channels to moments.Resources Mentioned:Stone Mantle: https://www.stonemantel.co/ The Experience Strategist (Substack): https://theexperiencestrategist.substack.com/ The Experience Economy, by B. Joseph Pine II and James H. Gilmore: https://www.amazon.com/Experience-Economy-Competing-Customers-Service/dp/1422161978Connect with Dave:LinkedIn: https://www.linkedin.com/in/davenortonphd/ Work with Dart:Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what's most important to the business. Book a call at 11fold.com.

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EP.81 EXPERIENCE DESIGN IN AN ENTROPIC FUTURE with Christian Davies, Chief Strategy Officer, Bergmeyer

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Play Episode Listen Later Oct 24, 2025 97:25

ABOUT CHRISTIAN DAVIES:Christian's LinkedIn profile: linkedin.com/in/christian-davies-fcsd-3728a513Websites: https://www.bergmeyer.comemail: cdavies@bergmeyer.comInstagram: https://www.instagram.com/christianthdavies/ Christian Davies Bio: Davies brings 30+ years' experience as a creative leader, working with brands across the globe, from disruptive startups to the very top Fortune 500 contenders in retail, experiential, beauty, fashion, hospitality, technology, luxury, and more. His veteran status includes over 100 national and international design awards (15 of which earned top honors for Store of the Year Awards), including a five-time winner of design:retail's Retail Design Influencer as well as a coveted Retail Design Luminary award. As a Chief Strategy Officer for Bergmeyer, strategic innovation and design leadership define Davies role, stemming from a robust background in creative direction and design thinking. His approach harnesses the power of diverse, interdisciplinary teams, developed through hands-on experience in various roles across a wide variety of companies throughout his career. As Chief Strategy Officer, steering the business strategy and our passion for innovation encapsulates my daily mission.Prior to Bergmeyer, Davies served as Managing Director of the Creative Marketing Group at Verizon, Creative Vice President of Global Design and Innovation for Starbucks, Executive Creative Director of the Americas at Fitch, and Vice President/Managing Creative Director at FRCH Design Worldwide.Also See: https://www.bergmeyer.com/people/christian-davies SHOW INTRODUCTION:Welcome to Episode 81! of the NXTLVL Experience Design podcast…What started at a pivotal moment during the COVID pandemic in early 2020 has continued for seven seasons and now 81 episodes. This season we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts. In the coming weeks we have some terrific conversations that are both fun and inspiring. They are going to include thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us.We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.The NXTLVL Experience Design podcast is grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience.SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 81… I talk with Christian Davies. We actually recorded this discussion months ago and Christian wondered if publishing it now was still relevant.I assured him it was, since Christian tends to unearth issues that are future forward - things to be mindful about should we want to address the issues we all face as individuals or societies or as architects and designers making places and things as we serve as our clients creative sherpa guides bringing ideas into the built world. Now… Christian has been sitting atop the heap of 80 conversations as the most listened to episode since we recorded our first talk a couple years ago. So, I thought, well why not do Christian Davies 2.0?Christian does not disappoint - never has – over a couple of decades, Christian has consistently drawn audiences and colleagues into conversation, sometimes challenging, and always brilliant and things that drive design thinking. His matter-of-fact English attitude to the world of design is sometimes a ‘no holds barred' reality check that makes you think twice about the truths you have held dear. His drive towards excellence is irrepressible. That makes him, some may say, demanding because I think he expects that we all give a damn about what we are brining into the world. And why not? We all share space on this little blue dot and, we had better get it, and soon, that we are part of a vast ecosystem of interdependencies.We cover a lot of ground in this open-ended conversation – I'd not expect less from Christian - And here is a few thoughts on subject areas we touch on…1. Entropy:Entropy is a scientific measure of disorder, randomness.Astrophysicist and other cosmologists have postulated that our universe is continuing to expand to a maximum state of entropy from a moment in time, the beginning of the Universe that they have called The Big Bang.There's lots of great content that you can certainly dig up on what happens when the universe finally expands to maximum entropy and all particles are spread out evenly within the unimaginably large space of the universe. It's suggested that of course this maximun expansion will take something like 10 to the 36 or 37 power years in other words trillions and trillions of years. A very very long time….But for now, the way I try to think of it is things will expand and eventually slow down as they all spread out to be evenly distributed throughout the universe… seems reasonable…It's kind of like imagining the initial moments after a massive explosion. Things spread out pretty quickly from the epicenter of the explosion and as they're flung far and wide, particles eventually slow and if you think of it in terms of entropy they all reach maximum randomness.I kind of think that right now, today, considering that the scientists think that the universe has only been around for 14 1/2 billion years or so, that we're kind of right at that very beginning stage of the explosion and things are moving faster and faster away from the epicenter of The Big Bang. This is interesting if you think that the universe will continue to be expanding for a few trillion years so right now yeah, we're kind of sort of in the one second after the explosion time frame. Anyway I am not an astrophysicist and some of these enormous ideas still leave me scratching my head…If we look at today, and everything around us, it certainly seems that things are speeding up and becoming more distributed, more random.I know I've talked about the whole idea of the pace of change in a number of episodes but I find this really interesting because, as I discussed with Christian, it's really hard to design into a future state when you consider that the sands beneath your feet are always shifting.How do we know which step is the right one? How do you know when we step on solid ground or drop forever into a bottomless void…I think the challenge here for designers is that, at least for a time, we need to have a sense of stability and order. The challenge is, I think, is that we're moving to an increasing rate of change where stability and order might be elusive to say the least.2. Moments of human connection make experiences great:I think as we speed along and never ending sea of change perhaps one of the things that we can hang on to, a stake in the ground if you will, will continue to be our ability to maintain our relationships.Change has a funny way of, well… changing people. And, one of our jobs will be to keep up with changing expectations of brands and their customers. One thing is sure, as we scream along this ever changing path, relationships will remain as one of the fundamental qualities of great experiences. Both brand experience architecture and the means with which we engage with brands will change to meet evolving expecations but, my expectation, (or maybe it's just my hope) is that humans still stay at the center of it all - Since at least for this short little time that humans have been in existence, we have relied on the empathic connection between individuals to help create meaning and connection to the world around us as well as the things well as the things we simply buy.And I, like Christian, believe that in the end, when you look at successful projects in our long design careers, the good ones, I mean the really good ones, we're not just because we received a great brief with an inspired client who had a vision of changing up the world,but that the teams we were connected to both on the consultant and client sides were also great. There was something that clicked. There was a gel in communication, respect and collaboration that drove these projects forward.Some may have heard me say before projects will come and go but the relationships are really what make the work great. I'd rather lose a project than trash the relationships…3. Three things that facilitate success stories in the world of retail place-making:So, if you're going to look at success stories over a career full of projects, when you look back at what really made them great was, of course that they were successful from a financial point of view, that they drove increase customers and deeper brand relationships and better revenues all those things are important indicators of success but that there are things that are required to make all of that happen. One would be that there's a big idea someone at the helm of a brand or business that has a thought about doing something different breaking out of a traditional way of bringing goods or services to market, of serving a customer in a different way and technology is often being a facilitator of that.There was coffee long before Starbucks. There was getting from A to B lby horse, camel, richshaw, long before Uber. There were places to stay along the Silk Road before Airbnb. And if you had a shaman in your village you could likely find out where you ame from and where your future was going to be long before there were anything like 23&Me or ancestry.com. In some ways the goods or services have not really changed. How we get them in the hands of customers has changed and that has often been facilitated with new technologies.4. AI – as a new tool for ideation and the ‘why' behind design:One of those technological advances of course that everybody is talking about these days is artificial intelligence.AI it's both causing a lot of excitement about what it sees has to offer in the short term, becoming a new tool in the architect and designers toolbox for ideation as well as causing a lot of concern about what happens to humankind when we finally get to general AI or super artificial intelligence.I am both excited and increasingly aware of influences that it will have on the job market, delivery of goods and services and other parts of the ecosystem like education and manufacturing etcetera etcetera.But if we just for a moment set some of the anxieties aside and simply look at as a tool for imagination and engagement with clients fostering the collaborative process of ideation, it has extraordinary potential to change the game of how we designers and architects work with our clients and create ideas about bringing their goods and services to market.There's a lot of opportunity and uncertainty about what happens when you turbocharge the creative process with AI tools.In the end though, at least for now, the question remains - is that there is a human at the helm of prompt curation?The output is only as good as the input that I'm able to suggest as a prompt. If not… garbage in – garbage out.This of course is interesting because it puts the initial burden still on people to be able to articulate their vision in language and use AI tools to refine the visualizations and other content that emerges from using them.As we use these tools they make things faster but I also sometimes wonder about whether they simply make us lazy and remove our thinking from the process.So Christian does talk about the idea of the drawings or images being very compelling but also needing to ask, and answer, the question of ‘why this particular approach or output is relevant and connected to the brand or customer that we're trying to serve?In the end it's not about the ‘what' of things that make solutions to design challenges great but more and more about the ‘why' you're doing certain things.It's about the process by which you got to the solution rather than simply the solution itself.Don't get me wrong the solutions to the challenges are sometimes very satisfying but what I'm ultimately interested in is the thinking process that led you to along this pathway… it's the journey not just the destination that's important in the creative process….And I think it's ever more important to our clients in the design world that they're looking for people who are not just production oriented but who are also focused on guiding them through an uncertain future5. B-Corporations:And this in a way leads us to the part of our my discussion with Christian about how his company Bergmeyer has recently become a B-Corp.A B-Corporation is a for profit company, but it is certified by the non-profit B Lab Global and the whole idea is that it seeks to meet high standards for social and environmental performance and accountability and even more so transparency in the ways that they are doing business in support of being good stewards of our environment.In the changing sands that we're all standing on, as entropy increases and uncertainty continues to unfold in front of us, there is certainty that our planet is also in peril as climate change continues to wreak havoc on environmental systems. These B-corporations are seen as a force for good who work to balance profit with a commitment to both people and our planet. What differentiates them from other traditional companies is that they prioritize the social and environmental impacts of their business while at the same time not discounting the fact that they still are in business - that they are accountable to stakeholders as well as shareholders.The stakeholders can be considered as all of us because as companies continue to pull resources out of the ground and push the byproducts of industrialization into landfills and oceans all of our lives are at stake.All right then that's a not so brief summary of some of the ideas that Christian and I riff on in our conversation…Let's dig into some of the details…ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com (personal website)vmsd.com/taxonomy/term/8645 (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore. In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com. The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.

Exterminator Wrap up Interview

After the Apocalypse

Play Episode Listen Later Sep 20, 2025 26:37

Patrick Rushbrook is a self-described “middle aged white guy in Kentucky with a beautiful wife and two teenage daughters, who writes silly stories to entertain himself instead of doing more productive things with his spare time.” Patrick had always been interested in writing but isn't exactly a self-starter, so he didn't take up the craft until age 39, after finding Reddit's nosleep page. Growing jealous of some of the wildly successful, yet terribly written stories there and craving reddit upvotes to satisfy his fragile ego, he ventured into the game where one of his early stories was the first iteration of the Exterminator character. In 2024, Patrick achieved the title of “professional writer” by earning an incredible $400.In addition to his literary endeavors, Patrick is also a professional drummer and an un-professional guitarist, where he's earned a grand total of $75 and a t-shirt that was three sizes too big. You can find Patrick on Instagram at patrickrushbrookwritesBut the best place is at his Author Subreddit - r/ hgtv_neighbor …Patrick and I worked together to vet an audio performer for this series and landed on the voice you will hear today reading the work – Austin.Austin C. Baker is a storyteller and experience designer from Plymouth, Indiana, with a lifelong passion for narrative and creativity. From writing comic books and filming backyard skits as a kid to designing immersive events and ghostwriting fiction, Austin has always sought out meaningful ways to connect with audiences.He holds degrees in Experience Design, History, and Strategic Leadership & Design from the University of Indianapolis, where he also spent several years teaching. Alongside his design and writing work, Austin is an actor and voice actor, bringing characters to life across screen and audio.Today, he runs BDP XD (https://www.bdpxd.com/ ), his own experience design studio, while also continuing to write and teach professionally. Hosted on Acast. See acast.com/privacy for more information.

Balanced Experience Design with Livia Bernardini

Play Episode Listen Later Sep 19, 2025 67:44

Recently when talking to my freshman class about time management strategies, part of me started to feel sorry for them knowing that the challenge of time management only gets harder and not easier. I'm sure it feels overwhelming to have so many classes, social activities, for some sports obligations, joining clubs, and even hopefully sleep. There is a lot to balance, and achieving that balance seems like a never-ending struggle.And of course that only gets worse. Add in children, household chores, more demanding jobs, maintaining relationships, bills, exercise, and any number of other commitments, having that balance can feel pretty impossible. I'm always trying to balance the things that I am supposed to do, the things that I want to do, and the things that I have avoided doing but still think about. I know I'm not alone in this struggle, as most people feel that their lives are out of balance, or at least the kind of balance that they would like to have. Leadership also requires a lot of balance not only for yourself, but for those for whom you are responsible. Leaders are supposed to be decisive and show direction. At the same time, modern leadership also requires giving people agency and autonomy, leaving room for others to help decide how the group moves forward. There is the balancing of stakeholder perspectives in an ever-widening circle that goes beyond customers and employees to communities and even society. If an agency is involved, then there is the issue of balancing the desires of clients with your own insights and expertise. My guest today on Experience by Design knows quite a bit about these balancing acts. Livia Bernardini has spent her life trying to balance different cultures. Born and raised in Italy, then moving to Paris, Australia, Hong Kong, Tokyo, and now England. Her own personal challenges led to find balance through artistic endeavors such as painting, drawing, and sewing. Today she is the CEO of the agency Future Platforms, an agency that helps clients transform their businesses through digital products and experiences. Their clients include Domino's, Liv Golf, Ralph Lauren, the Premier League, PSG, and many others. We talk about the balancing act that she experiences as a CEO, speaker, moderator, and author. She describes her philosophy of “pragmatic progress” to evaluate her success in balancing. In her work, Liv discusses balancing the potential of emergent technology like AI with its inherent limitations as well. LIv's degree in Communication and Media Studies as well as Marketing gives her a deep insight into culture today, especially how the digital environment of social media is shaping our perceptions of the world. While much can be accomplished through the digital tools we have available to us, not all of it is good. As a result, we have to prioritize people, then planet, and finally profit.Finally, we explore the balancing of client requests with the insights that your team might have. Ultimately, to achieve balance in experience design, we need to look at the entire experience ecosystem, including the contexts and stakeholders that are present in it. When doing so, we need to think in terms of ethical and sustainable solutions that create better outcomes for those involved in that ecosystem. Livia Bernardini LinkedIn: https://www.linkedin.com/in/livia-bernardini/Future Platforms: https://www.futureplatforms.com/

Think Different, Do Different