Podcasts about bottom line publications

In the offices of the most successful direct marketers in the world, when a promo isn’t making the money it should, you’ll hear most people speak these three words: “Call David Deutsch.” Because he’s the guy who can fix it. And, he’s our guest today. David’s promo’s have come close to pulling in $1 billion in sales. He’s written for Agora and the company formerly known as Boardroom (it’s now called Bottom Line Publications). David works with copy teams in the U.S. and around the world. He’s the author of Million Dollar Marketing Secrets and Think Inside The Box, two books I’m proud to say I have in my most important bookshelf (the one closest to my computer). I’m also proud that David’s a friend as well as a colleague. Today he’s going to talk about something you might have never thought had anything to do with copywriting. My goal, by the end of today’s show, is for you to see how it has EVERYTHING to do with copywriting. That topic is pitchmen. From Billy Mays and Ron Popeil to the carnival barker at the county fair, pitchmen — and pitchwomen — hold some secrets that make our copy better. And David knows more about them than you would ever imagine. Here’s what David talked about with us on this special show: - How he got into studying pitchmen. - Who pitchmen are and why what they do is so close to writing copy - Why he has studied pitchmen (and why you should, too) - With a pitchman, it’s NOT “all in the wrist” — it’s all in the VOICE - What pitchmen do all the time that the best copy does as well - Think word choice is important in copy? Take a close look at what pitchmen do! - How and when pitchmen reveal the product they’re pitching - How pitchmen MAXIMIZE the chance that every prospect will buy There’s so much good info in this show you may want to listen to it more than once! Go to David’s website and get a free report: “Copywriting from A to Z” www.DavidLDeutsch.comDownload.

In the offices of the most successful direct marketers in the world, when a promo isn’t making the money it should, you’ll hear most people speak these three words: “Call David Deutsch.” Because he’s the guy who can fix it. And, he’s our guest today. David’s promo’s have come close to pulling in $1 billion in sales. He’s written for Agora and the company formerly known as Boardroom (it’s now called Bottom Line Publications). David works with copy teams in the U.S. and around the world. He’s the author of Million Dollar Marketing Secrets and Think Inside The Box, two books I’m proud to say I have in my most important bookshelf (the one closest to my computer). I’m also proud that David’s a friend as well as a colleague. Today he’s going to talk about something you might have never thought had anything to do with copywriting. My goal, by the end of today’s show, is for you to see how it has EVERYTHING to do with copywriting. That topic is pitchmen. From Billy Mays and Ron Popeil to the carnival barker at the county fair, pitchmen — and pitchwomen — hold some secrets that make our copy better. And David knows more about them than you would ever imagine. Here’s what David talked about with us on this special show: - How he got into studying pitchmen. - Who pitchmen are and why what they do is so close to writing copy - Why he has studied pitchmen (and why you should, too) - With a pitchman, it’s NOT “all in the wrist” — it’s all in the VOICE - What pitchmen do all the time that the best copy does as well - Think word choice is important in copy? Take a close look at what pitchmen do! - How and when pitchmen reveal the product they’re pitching - How pitchmen MAXIMIZE the chance that every prospect will buy There’s so much good info in this show you may want to listen to it more than once! Go to David’s website and get a free report: “Copywriting from A to Z” www.DavidLDeutsch.comDownload.

Today we are joined by world renowned marketing strategist author and copywriting coach David L. Deutsch. David wrote promotions profitably mailed to millions. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to help under performing promotions into winners. David started at Ogivly & Mather on Madison Avenue and clients such as Merrill Lynch, General Foods and American Express. He then switched to direct response where he has generated hundred of millions in sales for leading direct sales marketers entrepreneurs and publishers, including Agora and Boardroom Inc (which is now Bottom Line Publications). For these he's had as many as six winning controls at once. He supervises, coaches, and trains writers and copy teams both in the US and internationally. He is the author of Million Dollar Marketing Secrets, as well as Think Inside the Box. He has also written a memory course and co-authored a guide book to Bermuda. I've asked him here today to help us understand how we can apply world class copywriting to our businesses better. Enjoy! -- My mission is to create 200 new multi-millionaire business owners. How? You'll do better when you know better. Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them? Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place? Would it help you to hear them talk to other high-level entrepreneurs about their journeys, their mistakes and how they overcame their challenges to create the lives and financial success they desire? The Best Business Podcast was created for you to have all this in one place.If you like it, please subscribe, give an honest review and share with a friend you think will benefit so I may serve you both together. "Your success is my success." -- Daryl Urbanski

Today on the Jane Wilkens Michael Show…Better Than Before, Jane will be speaking with Dr. Norman M. Rowe who is recognized both nationally and internationally as a leader and an innovator in plastic and cosmetic surgery. Dr. Rowe will discuss the newest face and body anti-aging treatments out there using both surgical and non-invasive techniques. Jane will also be talking to Sarah Hiner, the President/CEO of Bottom Line Publications. Among their many products is Bottom Line Personal, the world’s largest consumer newsletter. Sarah will discuss the tips and tools for looking and feeling Better Than Before that her newsletter shares with over a half a million subscribers.

Today on the Jane Wilkens Michael Show…Better Than Before, Jane will be speaking with Dr. Norman M. Rowe who is recognized both nationally and internationally as a leader and an innovator in plastic and cosmetic surgery. Dr. Rowe will discuss the newest face and body anti-aging treatments out there using both surgical and non-invasive techniques. Jane will also be talking to Sarah Hiner, the President/CEO of Bottom Line Publications. Among their many products is Bottom Line Personal, the world’s largest consumer newsletter. Sarah will discuss the tips and tools for looking and feeling Better Than Before that her newsletter shares with over a half a million subscribers.  

Today on the Jane Wilkens Michael Show…Better Than Before, Jane will be speaking with Dr. Norman M. Rowe who is recognized both nationally and internationally as a leader and an innovator in plastic and cosmetic surgery. Dr. Rowe will discuss the newest face and body anti-aging treatments out there using both surgical and non-invasive techniques. Jane will also be talking to Sarah Hiner, the President/CEO of Bottom Line Publications. Among their many products is Bottom Line Personal, the world’s largest consumer newsletter. Sarah will discuss the tips and tools for looking and feeling Better Than Before that her newsletter shares with over a half a million subscribers.

Today on the Jane Wilkens Michael Show...Better Than Before, Jane speaks with Dr. Michael Roizen, a four- time #1 New York Times best selling author and co-founder and originator of the popular RealAge.com website. He is also Chief Wellness Officer and chair of the Wellness Institute of the renowned Cleveland Clinic, and Chief Medical consultant to the Dr. Oz Show. Jane and Dr. Roizen will discuss his latest book, This is Your Do-Over, along with everything you need to know nutrition and wellness-wise to keep you looking and feeling Better Than Before forever more. Jane will also be joined by Sarah Hiner, the President/CEO of Bottom Line Publications. Among their many products is Bottom Line Personal, the world's largest general information consumer newsletter with well over a half million readers. Sarah will share her invaluable beauty, health, fitness and parenting advice to help listeners create optimal balance and emotional well-being in all areas of their lives.

Today on the Jane Wilkens Michael Show...Better Than Before, Jane speaks with Dr. Michael Roizen, a four- time #1 New York Timesbest selling author and co-founder and originator of the popular RealAge.com website. He is also Chief Wellness Officer and chair of the Wellness Institute of the renowned Cleveland Clinic, and Chief Medical consultant to the Dr. Oz Show.  Jane and Dr. Roizen will discuss his latest book, This is Your Do-Over, along with everything you need to know nutrition and wellness-wise to keep you looking and feeling Better Than Before forever more. Jane will also be joined by Sarah Hiner, the President/CEO of Bottom Line Publications. Among their many products is Bottom Line Personal, the world's largest general information consumer newsletter with well over a half million readers. Sarah will share her invaluable beauty, health, fitness and parenting advice to help listeners create optimal balance and emotional well-being in all areas of their lives.

Today on the Jane Wilkens Michael Show...Better Than Before, Jane speaks with Dr. Michael Roizen, a four- time #1 New York Times best selling author and co-founder and originator of the popular RealAge.com website. He is also Chief Wellness Officer and chair of the Wellness Institute of the renowned Cleveland Clinic, and Chief Medical consultant to the Dr. Oz Show. Jane and Dr. Roizen will discuss his latest book, This is Your Do-Over, along with everything you need to know nutrition and wellness-wise to keep you looking and feeling Better Than Before forever more. Jane will also be joined by Sarah Hiner, the President/CEO of Bottom Line Publications. Among their many products is Bottom Line Personal, the world's largest general information consumer newsletter with well over a half million readers. Sarah will share her invaluable beauty, health, fitness and parenting advice to help listeners create optimal balance and emotional well-being in all areas of their lives.

Martin Edelston, founder of Boardroom Inc and Bottom Line Publications, launched his company over 40 years ago in the basement of his home with $5000 and a determination to help busy people get real-world advice that would allow them to live their lives better.

This is an instant “Hall of Fame” LIVE! with Roy interview.  You don’t have to be in direct marketing for long before you realize what a massive force Boardroom — now known as Bottom Line Publications — has been in the industry.  And for the last 31 years, Brian Kurtz has been in the thick […]