Podcast appearances and mentions of brian kurtz

Dan Kennedy hosts a deep conversation with Brian Kurtz and Dwight Woods about the power of mentors and the fundamentals of copy and direct response. Brian shares decades of list and direct mail experience, while Dwight explains how to build repeatable teaching methodologies that scale. Together they reveal how mentorship combined with disciplined marketing practices produces consistent results. You will walk away with concrete tactics for choosing and testing lists, imposing fiscal discipline on online campaigns, and structuring offers and long copy tests for reliable conversion. The guests also show how to borrow and adapt mentor frameworks to create your own processes, and how live events and sponsorships can amplify profitable reach. Subscribe to the Magnetic Marketing Podcast and apply these lessons to sharpen your campaigns and grow predictable profit. MagneticMarketing.com NoBSLetter.com

Brian Kurtz is a Direct Marketing Veteran and former Executive Vice President of Boardroom Inc., where he spent 34 years helping grow the company to $150 million in annual revenue through direct response marketing. During his tenure, he oversaw the mailing of more than 1.3 billion pieces of direct mail and played a key role in launching multimillion-dollar marketing campaigns. Brian is widely recognized for his expertise in direct response marketing, customer acquisition, and list strategy. Today, he shares his knowledge with entrepreneurs and marketers, teaching timeless principles for building profitable, long-lasting businesses. In this episode… What turns an overlooked product into a multimillion-dollar success? Is it the product itself, or the strategy behind how it's marketed? And do timeless direct response principles still outperform today's trend-driven tactics? For Brian Kurtz, a Direct Marketing Veteran and bestselling author, enduring success comes from pairing proven direct response principles with great offers and relentless testing. He highlights that businesses don't always need to create something new — often the biggest opportunities come from repackaging, repositioning, or acquiring underutilized content. By refining headlines, segmenting audiences, and tailoring offers to the right customers, marketers can dramatically improve results without changing the core product. Brian also explains why fair partnerships, creative product sourcing, and testing across multiple channels are essential for long-term growth. His approach shows that understanding customer behavior and continuously optimizing campaigns can turn overlooked ideas into lasting, profitable businesses. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Brian Kurtz to discuss timeless direct response marketing strategies for building multimillion-dollar businesses. They explore sourcing winning products, increasing revenue through better offers and list segmentation, and using direct mail to scale growth. Brian also shares insights on repositioning underperforming products and building lasting customer relationships.

In This Episode The best marketing isn't about chasing every new tactic—it's about building systems that consistently produce measurable results. In this episode, Adi Klevit interviews Brian Kurtz, legendary direct response marketer, bestselling author, and founder of Titans Marketing, about the principles that have guided more than four decades of successful marketing. Drawing from his experience growing Boardroom Inc. into a $150 million business, Brian explains why entrepreneurs must understand marketing fundamentals even if they never plan to manage campaigns themselves. Adi and Brian begin by discussing one of the biggest challenges facing entrepreneurs: shiny-object syndrome. Creative business owners are constantly exposed to new ideas, tools, and opportunities that promise faster growth. Brian explains that successful leaders don't ignore these ideas—they create systems to capture them, prioritize them, and implement only the initiatives that align with their strategic goals. Adi shares how her team uses a structured quarterly marketing plan and an idea board to stay focused while continuing to innovate. The conversation then explores Brian's nine essential marketing principles. Topics include measuring every marketing investment, treating customer relationships as long-term assets, using personal stories to build credibility, segmenting customer lists, and maintaining multiple marketing channels rather than depending on a single platform. Throughout the discussion, Brian emphasizes that marketing should always be accountable, measurable, and focused on creating lasting customer relationships rather than simply generating transactions. Perhaps the biggest takeaway is that sustainable growth comes from disciplined execution rather than constant experimentation. By combining creativity with operational systems, business owners can continue innovating while avoiding the distractions that often derail long-term success.  

Many entrepreneurs believe their business is permanently limited to their local market, leaving enormous national and global revenue on the table. In this episode, Dan Kennedy reveals how virtually any business - from attorneys to private investigators to therapists - can be restructured to serve customers anywhere, using certified local partners, trusted advisor positioning, and direct response marketing. You will also hear from Brian Kurtz of Boardroom Reports on why direct mail is far from dead and how multi-channel marketing continues to outperform digital-only strategies. In this classic recording from Dan Kennedy's Diamond member call series, Dan takes open-line questions on local and global business expansion, market differentiation, and the enduring power of direct mail - with special guest Brian Kurtz of Boardroom Reports sharing real-world results from some of the most successful direct mail campaigns ever run. If you want to grow beyond your zip code, master list segmentation, and understand why the biggest marketers still rely on direct mail, this episode is essential listening. MagneticMarketing.com NoBSLetter.com

Travis Cody is the Founder of Bestseller By Design, where he helps founders, consultants, and experts turn their knowledge and experience into bestselling books. With a background in Hollywood screenwriting, copywriting, and journalism, he is the author of 19+ books and has worked with leading marketers, including Russell Brunson and Brian Kurtz. He has helped clients achieve #1 Amazon rankings and raise millions in funding through strategic storytelling and publishing. Travis is also known for his creative approach to relationship-building, direct response marketing, and his perspective on the ethical use of AI in writing and publishing.  In this episode… Breaking into a new industry is often a mix of strategy, persistence, and relationships. While skills and credentials matter, real opportunities usually come through trust and connections built over time. How do entrepreneurs and creators establish credibility and grow meaningful relationships from the ground up? According to Travis Cody, a writer and publishing strategist, breaking into new spaces requires a mix of persistence, creativity, and relationship-driven thinking. He explains that real breakthroughs often come from showing up consistently, taking unconventional action, and building genuine connections rather than relying on traditional gatekeeping systems. He highlights how combining storytelling with direct response principles can open doors that credentials alone cannot. Travis also emphasizes that humility and willingness to learn in new environments can accelerate trust and opportunity. Together, these approaches allow creators to stand out and build lasting influence even in highly competitive industries. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Travis Cody, Founder of Bestseller By Design, to discuss breaking into new industries through relationships, storytelling, and marketing strategy. They explore how Travis transitioned from screenwriting to publishing success, how creative outreach builds credibility, and how AI can be used ethically in writing. He also shares insights on direct response marketing and building authority through books.

Why do so many marketers chase better ads while ignoring the audience that actually drives sales?Brian Kurtz, founder of Titans Marketing and one of the most respected voices in direct response marketing, shares the timeless principles that helped build a $150 million publishing business. From Recency Frequency Monetary Value (RFM) and lifetime value to the famous 40/40/20 rule, Brian explains why understanding your audience has always been more important than writing better copy.He highlights why marketers should focus on getting rich slowly instead of chasing quick wins, why email remains one of the most valuable business assets you can own, and why consistent communication builds stronger customer relationships than any social platform.The conversation explores how AI is changing marketing, where it creates opportunities, where it creates risks, and why human experience, personal stories, and authentic relationships may become even more valuable as AI-generated content becomes increasingly common.What You'll LearnThe 3 marketing principles behind a $150 million businessWhy RFM still drives customer growthHow lifetime value beats quick winsThe real power of the 40/40/20 ruleWhy email lists outperform social mediaHow to build stronger customer relationshipsUsing AI without losing your human voiceWhy the long game wins in marketingIf your business is struggling to generate consistent leads or build lasting customer relationships, this episode explains why audience-first marketing, email ownership, and long-term thinking remain some of the biggest competitive advantages available today.Learn more about Brian Kurtz and Titans Marketing: Website: https://briankurtz.netGet a copy of OverDeliver: https://overdeliverbook.comExplore the Fish in the Barrel Analyzer from Video Case Story: https://videocasestory.com/fibResources:● Connect with Ian● Download a Tackle Box!● Supercharge your marketing and grow your business with video case stories today!● Subscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Brian Kurtz doesn't shy away from a tough climb. He's always loved the mountains, and in college he spent an entire semester “abroad” in the Western Rockies, learning about ecology while also trudging up and down mountains.  That experience taught him a framework called expedition behavior — a methodical approach to planning and executing a mission. Years later, Brian and his team at PSEG Long Island took on a different kind of mission, but one that still required a thoughtful, patient approach.  This week on With Great Power, Brian tells the story of how PSEG Long Island rose from the bottom of the 2014 J.D. Power customer satisfaction survey among large electric utility business customers in the East to the top in 2025. They talk about the key steps along the way — including a rate modernization program and improved customer communications. Credits: Hosted by Brad Langley. Produced by Mary Catherine O'Connor. Edited by Anne Bailey. Original music and engineering by Sean Marquand. Stephen Lacey is executive editor. The GridX production team includes Jenni Barber, Samantha McCabe, and Brad Langley.

In this informative episode, host Wendy Jones sits down with Brian Kurtz, a seasoned financial advisor with AIP Financial. Brian breaks down complex retirement planning topics in a simple and practical way, including how RMDs work, why they matter, and how failing to take them properly can lead to IRS penalties. We dive into the world of annuities, explaining the differences between immediate and deferred , as well as fixed, indexed, and multi-year guaranteed annuities (MYGAs). Brian highlights how these tools can provide guaranteed income, protect against market losses, and offer stability in uncertain financial times. Key Highlights in this Episode: Understanding RMDs (Required Minimum Distributions):Brian explains how RMDs begin at age 73, how they are calculated based on retirement account balances and life expectancy, and why missing them can result in IRS penalties. He also shares strategies for managing withdrawals across multiple accounts. Tax-Smart Retirement Strategies:Learn how Qualified Charitable Distributions (QCDs) can allow retirees to satisfy RMD requirements while reducing taxable income and supporting charitable organizations. Annuities Simplified:Brian breaks down immediate vs. deferred annuities, and explains how fixed annuities—including indexed annuities and MYGAs—can provide guaranteed growth, income security, and protection from market downturns. Safe Money vs. Growth Investing:A practical discussion on balancing retirement portfolios. Podcast Schedule: Tune in to Next Steps for Seniors with new episodes dropping twice a week at 7:00 AM! Every Tuesday: Educational and insightful content to help you navigate the practical steps of aging. Every Friday: Spiritual and emotional support to encourage your heart and mind. Be sure to subscribe on Apple, Spotify, IHeart Podcasts so you never miss an episode, and if you enjoyed today's show, please leave us a rating and review!Learn more : https://omny.fm/shows/next-steps-4-seniors-with-wendy-jonesSee omnystudio.com/listener for privacy information.

Are you giving your best clients the kind of experience that makes them stay, spend, and refer? What can Disney, Club 33, and world-class direct marketers teach you about premium pet care? And how do you build a daycare that doesn't just supervise dogs — but removes worry from their owners' lives? In this episode, I'm talking about two big lessons I picked up from Brian Kurtz and Barry Jacobson at a recent mastermind in Florida. Brian is one of the true legends of direct response marketing and the author of Overdeliver, while Barry spent decades helping Disney create VIP, luxury, and members-only experiences for some of their most valuable guests. I unpack how Brian's RFM principle can help you identify your best clients, reward them properly, and create higher-priced services around what they already want. Then I dive into Barry's Disney-style lesson that luxury isn't really about piling on more stuff — it's about removing worry, creating certainty, and making people feel genuinely looked after. If you want to build a more premium, experience-led pet business, this episode will help you rethink what "overdelivering" really means. In this episode, you'll discover: The Power of RFM – How recency, frequency, and monetary value help you identify your best clients. Why Best Clients Deserve More – How rewarding loyal clients creates more referrals, retention, and revenue. What Luxury Really Means – Why premium service is less about fancy extras and more about removing worry. Building a Fortress of Trust – How great daycare experiences give dog owners peace of mind all day long. Where the Industry Is Heading – Why smart operators are moving away from warehouse-style daycare and toward personalised, experience-led service. If you want work with Dom and join the Dog Daycare Success Academy wait list, head to: petbusinessmarketing.com/successacademy Thanks to our amazing show sponsor Pawpal. Find out how their amazing booking platform can save you time and money with your own company branded app! Click here to find out more

Direct Mail Discipline in the Age of Email Marketing Over Deliver: Building a Business for a Lifetime Episode 292 (Repeat of espisode 24, Brian is based in Connecticut) In this conversation with Brian Kurtz we explored: why intention must guide every marketing action how list selection often matters more than copywriting brilliance why segmentation allows deeper audience connection how direct mail discipline sharpens email marketing the danger of damaging trust with incongruent offers how to mix content and selling without losing loyalty the balance between logic and emotion in B2B marketing why relationship capital compounds over time what it means to be a “serial direct marketer” how to build an online family instead of just an email database ----- About our guest, Brian Kurtz: Brian, a serial direct marketer offers marketing insights from the lessons of direct mail that can help you become a better email or online marketer. He is responsible for the distribution of over 2 billion pieces of promotion copy in his career. He is author of the book, Overdeliver. Learn more about the book, Overdeliver Visit his website BrianKurtz.net ----- Key lessons from this conversation with Brian Kurtz: intention drives effective marketing and communication the list (audience) matters more than the creative segmentation allows you to speak to people, not just names discipline from direct mail improves digital marketing every message must accomplish something—revenue or relationship congruence protects trust with your audience selling works best when it aligns with identity and values logic measures results, but emotion builds loyalty relationships compound value beyond direct ROI playing the long game builds a business that lasts ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://superiorpresentations.net/ https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskill  

This week, after a long voyage away from Earth, I'm thrilled to welcome a legend in the direct response marketing world: Brian Kurtz. Brian has spent over four decades shaping the landscape of direct response marketing. As the former EVP of Boardroom Inc., he helped send more than 1.3 billion pieces of direct mail, driving massive business growth and industry innovation. Today, through Titans Marketing, Brian continues to mentor marketers, lead mastermind groups, and promote ethical, relationship-driven marketing that stands the test of time. I've even recently joined his Titans Mastermind, which is composed of some of the brightest minds in marketing.  In this episode, we dive into: The timeless principles of direct response marketing How building deep relationships drives long-term success What separates great implementers from dreamers Balancing results-driven marketing with ethics and trust The future of marketing — what's exciting, and what's concerning   Tune in for a masterclass in marketing wisdom from one of the best in the business.  

In this episode, I sit down with Kevin Thompson, a man who has built an extraordinary business around something most people only do out of kindness: connecting others. I've met plenty of people over the years who are natural connectors. They love introducing friends, clients, and peers to each other. Those introductions often lead to life-changing opportunities. But Kevin is the first person I've met who figured out how to turn that gift into a sustainable business model. Kevin's story begins with more than a decade in the publishing world, where he grew his company through over 600 strategic partnerships. Along the way, he discovered how much joy he found in helping people meet and collaborate. For years, he did it freely, simply because it felt good to serve. But one introduction in particular, connecting marketing legends Perry Marshall and Brian Kurtz, planted a powerful seed. That connection eventually led to a multimillion-dollar event, and when Kevin was publicly recognized for being the bridge that made it all possible, he began wondering: What if I could make a living just doing this? For a long time, he battled with the ethics of charging for introductions. Friends even told him it wasn't something that anyone should even consider. But in 2017, a single conversation changed everything. A friend suggested he host a small, in-person gathering of the entrepreneurs he knew. Kevin couldn't sleep that night. By 4:30 the next morning, he was making a list of everyone he wanted to invite. His enthusiasm was contagious. His wife offered to handle catering, and the first six entrepreneurs he spoke to said, “I'm in.” That August, Kevin hosted his first event at his home in Arlington, Washington, with 15 attendees who each paid $5,000 to be there. They spent time sharing openly, collaborating deeply, and forming meaningful relationships that continued long after the event ended. A month later, he hosted another group, and it filled just as quickly. What began as a simple idea soon became a thriving business. From there, Kevin developed an ongoing model, first through one-on-one connection work and later through group experiences that aligned more naturally with his gifts. Today, he helps entrepreneurs create five-, six-, and seven-figure business opportunities through authentic relationship-building, often earning revenue shares from the connections he facilitates. Throughout this conversation, Kevin and I explore not only how he did it, but the deeper mindset that made it possible, the excitement, confidence, and belief that magnetized people toward his vision. You'll hear how he overcame doubt, learned from missteps, refined his structure, and ultimately built a business that's as fulfilling as it is profitable. Insights Gained from This Episode The surprising way one powerful introduction can change the trajectory of your business and someone else's. Why enthusiasm, confidence and conviction often matter more than a polished business plan when sharing a new idea. How imposter syndrome keeps many people from seeing the true value they already bring to others. The mindset shift from “I shouldn't charge for this” to “People are happy to pay for the value I create.” The simple structure behind Kevin's first $5,000-per-person event and why intimacy and authenticity mattered more than luxury or production. How to test new business ideas through real conversations before locking yourself into a plan. What Kevin learned from early business models that didn't work, and how he redesigned them to fit his natural strengths. The importance of alignment: when the structure of your business supports the way you actually like to show up, everything flows easier. How relationships, built with integrity and generosity, can create long-term, recurring income. The power of turning what you naturally love to do into something that sustains your life, your purpose, and the people you serve. Where you can find Kevin Thompson Kevin's LinkedIn Profile Kevin's Facebook Profile The Million Dollar Relationships Podcast: Apple Podcasts - Spotify - RSS Feed If this conversation sparked something in you, if it got you thinking differently about what's possible in your business, your relationships, or the way you earn a living, then I'd love to hear from you. Right now, I'm working closely with entrepreneurs who are ready to bring more clarity, freedom, and alignment into the way they build and run their business. Ways I have to support you: Building an Online Business Course & Coaching Program 2.5 Day In-Person Mastermind Events A personal, customized Work-Life Audit to see exactly what's working, what's not, and what needs to shift next… The best next step is simple. Just send me an email. Tell me a little about where you are right now and what resonated most from this episode. I read every message personally, and if it feels like I can genuinely help, we'll set up a time to talk. You can reach me directly at Cliff@CliffRavenscraft.com. I look forward to hearing your story and exploring what's possible together.

Matthew J. Pallamary, moderator, is an award-winning writer, musician, and sound healer who's been studying shamanism all his life. He has books covering several genres. His latest story collection is The Thinning Veil: 13 Twisted Tales. He explores how art imitates life and reflects our human condition.G. Brian Kurtz is an intuitively-guided medical empath, energy healer and author of Access the Real You: Touching Your Divinity and Applying its Wisdom to Your Life. As a speaker and teacher, he has brought his message to more than 2,500 people from six countries. He lives in Albuquerque, New Mexico, where he works with groups and individuals toward personal growth and healing.Kelly Giles obtained his Juris Doctor Degree from Pepperdine University School of Law. He practiced U.S. immigration law for twenty-three years and continues to practice Canadian immigration law. He's written a trilogy of poetry books. Killing Justice is his debut memoir. He currently lives in Culver City, California. He's passionate about raising awareness about mental illness and the criminal justice system and encouraging others on their healing journey, especially through the arts.Lorissa Rinehart is an author, cultural producer, and public speaker. Her writing explores women's history, politics, war, and their points of intersection. Her debut book, First to the Front: The Untold Story of Dickey Chapelle, Trailblazing Female War Correspondent (St. Martin's Press) has received rave reviews. She's a TEDx speaker who's appeared at the National Press Club, Friends of the National World War II Memorial, the Women's National Press Club, and the Nuclear Age Peace Foundation among other prestigious organizations. She's been featured on numerous podcasts.Marianne Dougherty whose latest is Dye: a memoir of art, music, faith, family and hair color, based on the life of celebrity hairdresser Brad Johns, is an award-winning writer and former beauty editor and publisher. In 2017 she received a Lifetime Achievement Award from the Beauty Bus Foundation, which provides grooming services to seriously ill people and their caregivers. In 2019 and 2022, she was a finalist for a Golden Quill Award for journalistic excellence. She lives in Santa Barbara and is author of the novel, What We Remember.Diana Raab MFA, PhD, is an award-winning memoirist, poet, and thought leader. She's been writing personal stories and memoir for more than 5 decades. She's author of 14 books, including 3 memoirs. Her latest, Hummingbird: Messages from My Ancestors, a memoir, has writing and reflection prompts. She speaks and writes about writing for healing and transformation. Many of her talks are based on her books, Writing for Bliss: A Seven-Step Plan for Telling Your Story and Transforming Your Life, and Writing for Bliss: A Companion Journal.

Happy Fourth of July to everyone out there, as I record this on the day before the 4th. For those in the US, this is the day that we celebrate our independence from the British. No offense to our British listeners. But to be fair, we are not alone in our desire to kick the British out. Nice to see that we could put that ugliness behind us. Now we are happy to closely monitor Royal Family news, refurbish British shows to suit our own tastes, welcome musical acts, and occasionally drink tea and have small sandwiches. For those in other parts of the world, hope you are still able to celebrate July 4th as a good day. I am preparing to once again teach my course on employee experience. One of the challenges of teaching a general class is that you realize how much you could cover and how much there is to talk about. Also, things are rapidly changing the world of work which needs to be considered and covered. Despite all of these changes, there are constants that exist which form the foundation of employee experience. We might think that the more things change, the more they stay the same. To be successful in any experience design effort, we have to keep the fundamentals in mind.On this episode of Experience by Design, I welcome Brian Kurtz to the show to talk about his career in direct marketing. But Brian is about more than just direct marketing. Turns out that he started out as a film critic and film editor, even doing film reviews for the New York Times. That led him to pursue a PhD in English at Idaho State University. While that didn't pan out, it did solidify his analytical approach to designing communications that resonate with target audiences no matter the method through which it is disseminated.We talk about all the changes that he has seen in his long career in direct marketing, including the changes happening today. We also explore how despair these changes, the fundamentals remain the same.  He describes his book Overdeliver, and how we need to approach business not as a revenue event but as relationship events. People are more than lists and segments. To be successful in breaking through the noise, we need to design messages and content that connects. And we talk about the biggest challenges with being a baseball umpire.

Letting go is hard—on kids and parents alike. At what age can separation start causing anxiety for a child? What should parents and caregivers expect? In this episode of Young & Healthy, host Symfhani Fair-Harris sits down with pediatric psychologist Dr. Lynne Merk and child and adolescent psychiatrist Dr. Brian Kurtz to explore the ins and outs of separation anxiety. They break down its causes, common signs, and strategies to ease transitions for both kids and caregivers. Plus, they discuss when separation can be beneficial and how to recognize when professional support might be needed.  Parenting isn't always easy, and in the tough moments, grace can feel out of reach. So, grab your headphones, hug your little one, and learn how to navigate the art of letting go.  Resources:   Follow the Young & Healthy podcast on Instagram. 

Fear is something that we all have experienced at some point.  Whether it's from watching a scary movie, facing a natural disaster, having a bad dream, or simply an overactive imagination, fear can be overwhelming, especially for children. When kids experience fear, they might not know what is happening in their bodies and how to process this emotion.   In this episode Bo McMillian is joined by two child and adolescent psychiatrists, Dr. Desiree DiBella and Dr. Brian Kurtz, to talk about how kids understand fear and ways parents can help them process. They break down what fear is and some common ways it can show up in a child's body. They also share how positive self-talk can impact a child, strategies parents can use to help navigate fear, when to seek professional help and more.   Don't miss this insightful conversation that is packed with practical tips to help kids feel secure during times of fear. 

In this episode, we explore everything from crafting killer headlines to overcoming writer's block, leveraging fear with integrity, and building long-term relationships with your audience. We also discuss some of the most iconic sales letters in history, including classics like "Twelve Smiling Swindlers". Plus, Brian shares actionable advice on patience in marketing, why not every interaction needs to be about revenue, and how to create lasting impact through transparency and trust. Whether you're just starting out or looking to refine your skills, this episode is packed with insights that will elevate your marketing game. So grab your notebook, hit play, and get ready to learn from one of the greatest minds in the business!

In this episode, we explore everything from crafting killer headlines to overcoming writer's block, leveraging fear with integrity, and building long-term relationships with your audience. We also discuss some of the most iconic sales letters in history, including classics like "Twelve Smiling Swindlers". Plus, Brian shares actionable advice on patience in marketing, why not every interaction needs to be about revenue, and how to create lasting impact through transparency and trust. Whether you're just starting out or looking to refine your skills, this episode is packed with insights that will elevate your marketing game. So grab your notebook, hit play, and get ready to learn from one of the greatest minds in the business!

Do you write webinars? Sell with webinars? Work for clients who use webinars? If so, this interview is for you. Jason Fladlien is the copywriter behind the highest selling webinars in history. I asked him about whether webinars are still working today and the answer is part of this 432nd episode of The Copywriter Club Podcast. We also talked about how to be a better copywriter, how to create information products and a lot more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Jason's Info Product Webinar One to Many (Jason's book) Jason's website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  A few years ago I attended several mastermind events hosted by one of my mentors, Brian Kurtz. The were fantastic events. Each of these events featured several speakers sharing the strategies they use to succeed in whatever they were doing. One guest might share direct mail packages they used to sellout their services while another speaker might share copywriting techniques and yet another would walk through how to set up a research survey then share how they determine which answers are worth paying attention to and which answers could be ignored. I always walked away from these events buzzing with ideas to try.  At one of these events, Brian invited Jason Fladlien to speak. Jason is pretty well known in the online world as the expert who created the highest-ever selling webinar… he sold something like 60 million dollars worth of services on a single webinar.  He has personally written hundreds of webinars that have sold millions of dollars in courses, services, products and more. I used what Jason taught at that event to write our best-ever selling webinar. So it makes sense that Jason has been on my list of future potential guests for a long time. And we were finally able to get an interview with Jason. We definitely talked about webinars and what it takes to make them work—especially today when we're hearing that webinars don't work as well as they used to. Jason does a pretty good job of busting that myth. But that's not all. Jason shares how he created his very first information product. It's not as easy to do today as it was when Jason first started, but if you want to sell courses and other products, what Jason shares in this episode will definitely help you get started. I don't think its an exageration to call this episode a masterclass in creating and selling your own products. There are a lot of copywriting insights here as well. But before we get to all that, this episode is brought to you by The Copywriter Underground. I've spent the last week rebuilding our content vault and adding a lot of additional training to it. New workshops include how to add a VIP day to your services, how to create a new offer, how to get more done, how to do research, how to develop your own frameworks, how to conduct discovery calls, how to get more referrals, how to build an email list, how to create a launch sequence and dozens more. The more we add the more I think we really need to raise the price because there is a crazy amount of helpful templates, workshops, and even monthly coaching in The Underground. You can learn more at thecopywriterclub.com/tcu. And now, my interview with Jason Fladlien… Unfortunately, as we started recording this interview, we had some technical difficulties and we lost the first five, six minutes of the interview where Jason introduces himself and talks a little bit about how he got started as a copywriter and how he created an information product from scratch and started selling it for, I think, $7. He was originally creating content for just a couple of dollars per article when he started out and needed to learn copywriting in order to sell his services. So we're going to join the interview as I ask Jason how he became a copywriter, how he got good at the process of writing and where that t...

In this episode of "Next Steps 4 Seniors: Conversations on Aging, host Wendy Jones discusses the importance of financial planning for aging individuals with financial expert Brian Kurtz. Brian, who recently retired from his program "Money Matters" at The Answer (formerly Patriot Radio), Brian brings his wealth of knowledge to the table, sharing actionable insights on managing finances for long-term care. From the skyrocketing costs of assisted living to the benefits of hybrid life insurance policies, Wendy and Brian explore innovative strategies to help seniors and their families stay ahead of future healthcare expenses. Don’t miss this essential conversation packed with expert advice on maintaining financial stability and peace of mind in your golden years! Have questions or suggestions? Call 248-651-5010 or email hello@nextsteps4seniors.com. For podcast topics or sponsorship opportunities, contact marketing@nextsteps4seniors.com. Don’t forget to subscribe, follow, and share on your favorite podcast platform. Visit NextSteps4Seniors.com to learn more and explore additional resources. Let’s take the next steps together! This episode is proudly sponsored by Aeroflow Urology, a leader in incontinence care solutions. You may be eligible to receive your incontinence supplies at no cost through your insurance, delivered discreetly and directly to your door. *Some exclusions apply Visit aeroflowurology.com/ns4s to learn more and see if you're eligible.Support our mission: https://nextsteps4seniors.com/See omnystudio.com/listener for privacy information.

On this episode of the Customers First Podcast, Tacey chats with Brian Kurtz, founder and CEO of Titans Marketing LLC, who shares insights from his extensive career in direct marketing and his book, "OverDeliver." Brian emphasizes creating extraordinary customer experiences and building relationships in today's competitive landscape.   He shares his journey from an English major to a pivotal role at Boardroom Inc., highlighting the significance of understanding customers as real people. The conversation covers the power of storytelling in marketing, the value of over-delivering to foster long-term loyalty, and the integral role of customer service in overall marketing strategy.   Brian also discusses the need to protect frontline team members, which is crucial to customer relationships, and suggests innovative ways to empower them. Towards the end, he highlights how businesses can differentiate themselves in a crowded marketplace by avoiding commoditization and focusing on unique offerings and exceptional service. His passion for relationship-building and continual learning reinforces that true success is grounded in genuine customer connections.   Timestamps: 9:42:Customer Service as a Marketing Function 16:41:Premium Experiences and Customer Loyalty 20:45:Safeguarding Customer Service Teams 25:17:Differentiating in a Competitive Marketplace 31:46:Building Relationships in Business   Brian's Contact Information: Website: http://briankurtz.net/ Book Link: http://www.overdeliverbook.com/   Tacey's Contact Information: All Social Media: @taceyatkinson Let's Create Magic Together! www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

Why is contributing without expectation critical to long-term relationship building?   In this episode, Brian Kurtz, a direct response marketing veteran with over 40 years of experience, delves into the power of relationships, exploring how giving without expectation of return can lead to profound personal and business growth. Brian shares his unique insights on contributing to connect, the importance of nurturing relationships, and how his mentors shaped his career. He also opens up about his experiences with life-threatening health events and the legacy he hopes to leave behind, making this a deeply reflective and educational conversation about the true value of human connections in business and life.   [00:01 - 10:28] The Power of Connection Building connections start with contributing without expectation The importance of mentors in shaping one's career Understanding relationships as a long-term investment   [10:29 - 20:05] From Dangerous Jobs to Lifelong Relationships Kevin's transition from commercial fishing to entrepreneurship Joe Polish's instrumental role in Kevin's career path How dangerous experiences teach resilience and adaptability   [20:06 - 30:53] Making the Right Ask in Relationships The danger of making asks from nowhere The 100/0 principle—giving without expecting in return How to make the right ask based on mutual value   [30:54 - 40:42] Mentorship and Legacy A mentor chooses you when you offer value, not the other way around Brian's personal stories of mentoring from industry legends The lasting legacy of contributing to others' success   [40:43 - 53:24] The Perpetual Launch: Overdelivering Why overdelivering is critical in all aspects of life Brian's philosophy of long-term contribution and legacy Creating lasting impact through books, teaching, and relationships     Key Quotes:   “Everything in business and life is not a revenue event, but everything is a relationship event.” – Brian Kurtz   “You give 100% in the relationship, and if you get nothing back, that's fine. But if your expectation is quid pro quo, you're out.” – Brian Kurtz     Connect with Brian:   Websites: https://www.BrianKurtz.net                   https://www.OverDeliverBook.com                   https://www.TitansOfDirectResponse.com    LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934    Facebook: https://www.facebook.com/brian.kurtz.121       Honoring: Gene Schwartz, Dick Benson, Dan Kennedy, Perry Marshall, Jeff Walker and many more     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

Kids today juggle a lot—playing sports, homework, studying for exams, and sometimes caring for siblings. Not to mention their regular school responsibilities. While it is great to see them involved, the heavy load can sometimes become overwhelming, leading to stress.   In this episode, Kate Setter chats with Dr. Brian Kurtz, a child and adolescent psychiatrist, and Dr. Melissa Young, a pediatric psychologist, about how kids can better balance their responsibilities. They explore the most common stressors affecting young people, physical symptoms of stress, and strategies to help them create balance in their life. They also talk about the role parents play in unintentionally contributing to their child's stress and how parents can start the conversation to help their kids. Tune in to this insightful episode, filled with helpful advice for managing it all.  

Brian Kurtz has been a serial direct marketer for over 40 years, the author of two books, and spending the second part of his career teaching everything he did. Top 3 Value Bombs 1. The formula of direct marketing for the success of any program is 40 percent on the list or media, 40 percent on the offer and 20 percent on the creatives or messaging. 2. The simple concept of thinking that every email sent is paid will make email marketing a much better form of communication. 3. A relationship account is an account with a compound interest and it is the most valuable account anyone can have. Connect to Brian and be a part of his online family - Titans Marketing Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host

Brian Kurtz has been a serial direct marketer for over 40 years, the author of two books, and spending the second part of his career teaching everything he did. Top 3 Value Bombs 1. The formula of direct marketing for the success of any program is 40 percent on the list or media, 40 percent on the offer and 20 percent on the creatives or messaging. 2. The simple concept of thinking that every email sent is paid will make email marketing a much better form of communication. 3. A relationship account is an account with a compound interest and it is the most valuable account anyone can have. Connect to Brian and be a part of his online family - Titans Marketing Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host

In today's episode of the Wealth Advisor Mindset podcast, Nina is joined by Brian Kurtz, a direct marketing expert, as well as the founder of Titans Marketing.During this fascinating conversation, Nina and Brian explore key principles that drive long-term success in business and personal growth. Brian shares a wealth of wisdom drawn from a lifetime of mentorship, practical application, and a commitment to continual learning. You'll discover various forms of payment that enrich professional relationships and deepen customer loyalty, challenging the notion that success is only measured by immediate financial gain. You'll also learn how cultivating trust and delivering consistent value leads to enduring rewards that often surpass expectations.This episode will leave you with a deeper understanding of what it means to build a legacy in business by focusing on service, connection, and continuous improvement.If you've enjoyed this episode of the Wealth Advisor Mindset podcast, be sure to leave a review and subscribe today!What You Will Learn In This Show:The importance of mentorship and learning from the best in the industry.The concept of thinking about your thinking, and how it has influenced Brian's business decisions.The significance of client retention and the mindset of keeping customers for life.The five ways to get paid: cash, utilization, enhancement, appreciation, and referrals.And so much more...Resources:Titans MarketingBrian's LinkedInChat with NinaNina's website

I read Brian Kurtz's book Overdeliver that in July. He talks about "The Power of 100:0 in Relationships," meaning always giving 100% in every relationship without expecting anything in return.This hit a nerve with me. Listen in to hear how my New Moon in Leo intention is to reduce my mental and social clutter and transform my personal and professional connections. Get inspired you to look at your own approach to relationships, your mental and social clutter around it, and discover how you too can shine brighter, give generously, and create lasting, meaningful connections in your own life.>> click here to send me a Fan Text Message ;-)From Chaos to Peace Consulting Inc - https://connygraf.comGet notified of the next live round of Chaos to Peace Jumpstart

Brian Kurtz is the Founder and CEO of Titans Marketing, a direct response marketing educational, coaching, and consulting company. For nearly 40 years, he has employed proprietary direct marketing principles that have allowed him to scale a publishing company to $150 million. As a self-proclaimed serial direct response marketer, Brian has marketed and sold newsletters and books through infomercials, email, and the internet. He is also the author of Overdeliver. In this episode… Exiting your business doesn't mean you have to sell it immediately. It's an intricate process requiring years of planning and reverse-engineered strategies. How can direct response marketing help you map out your destination, and what strategies are essential for growth? With the advent of digital marketing, the industry has become saturated with channels, methods, and strategies, making it overwhelming for small-to-midsize businesses to establish a presence without breaking their budget. According to direct response marketing pioneer Brian Kurtz, marketing is everything, but you don't have to advertise on every channel to achieve results. However, you should explore both online and offline strategies like social media and direct mail to remain relevant. Brian suggests conducting research and evaluating your financial assets to determine an ideal method for your business, allowing you to plan your exit effectively. Join Pat Mancuso in this episode of Destination Business Freedom as he welcomes Brian Kurtz, the Founder and CEO of Titans Marketing, to discuss designing a marketing plan that fits with your business landscape. Brian talks about the role of QR codes in direct marketing, the lessons he learned when pricing and marketing his products and services, and how to define business freedom.

Michael is joined by Brian Kurtz to discuss S7 Ep12 Fracture.

Perry Marshall has one of the coolest brains + one of the biggest hearts of anyone that I've had the pleasure of spending time with. I've been a fan of Perry's work for several years… and if you haven't heard of him, here are some highlights: - Founder of the Evolution 2.0 Prize, world's largest award ($10M) for Origin of Life research with judges from Harvard, Oxford and MIT. - One of the most expensive business strategists in the world, with his work being featured in Harvard Business Review, and his Google book laid the foundations for the $400B digital advertising industry. - Originally an electrical engineer, Perry is incredibly passionate about curing cancer. For example, he's currently partnering with prominent people in the cancer space to develop a “Tissue Search Engine” that will allow us to detect the early evolution of cancer (at stage negative 1). (More info can be found on his site, reversingcancer.org) This is one of those “break your brain” kind of episodes, where you get to see inside the mind of a man that is solving some of the biggest problems around town. In this episode, you'll learn: - How you can approach solving the biggest problems in both your life (and the world) leveraging insights from a poem written 1,300 years ago - How to apply 80/20 thinking at a whole new level to find greater alignment in your life and business with your natural strengths - How you can use “Renaissance Time” to gain clarity and discernment (and why Perry has been using this practice without missing a day for the last 10.5 years) If you're the kind of person who wants to be a clearer thinker and learn how to solve problems more effectively, this is an episode that you WILL NOT want to miss. To learn more about Perry, visit https://gobeyondcurious.com/podcast/perry-marshall/ --- P.S. Huge shoutout to both Brian Kurtz and Bob Regnerus for helping to bring Perry on the show

Navigating the world of social media as a parent with a teenager can be challenging. Are they spending too much time on specific platforms? Is social media contributing to feelings of anxiety and depression they may be experiencing? On today's episode of Young & Healthy, Dr. Suzanne Sampang and Dr. Brian Kurtz, both pediatric psychiatrists, help us explore the complex world of social media and the positive and negative effects it can have on teens. We talk about how social media shapes their self-esteem, relationships, and mental health, and discuss strategies for parents and teens can use to navigate these digital landscapes safely and responsibly. 

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels.  Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it."  Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it.  Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time. ABOUT THE AUTHOR: Brian Kurtz has been a direct marketer for over 40 years and never met a medium he didn't like...and while he's had much success, he admits that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..." For over 34 years at Boardroom Inc., he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!). He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants.  Under Brian's marketing leadership during his tenure at Boardroom, revenues went from approximately $5 million to over $150 million.  Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups.  Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. And, interesting fact – he is a Little League baseball umpire!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/overdeliver-brian-kurtz

Man oh man do I have another treat for you today… It's my honor to introduce you to someone I've respected and followed for the last 5+ years: Brian Kurtz. Not only is Brian one of the most well respected and relationship-focused direct response marketers in the world… … but he's also responsible for helping Boardroom Inc. sell over a billion dollars' worth of products “$39 at a time” to millions. His book, Overdeliver, in my opinion, is a must read for anyone interested in making a massive impact in the world. In this episode, you will learn… - What transformational concept on creating impact you can learn from a five-time World Series Champion - Why Brian went to Barnes & Noble with a hand truck and bought enough books to make his 1985 Toyota Camry's tailpipe almost drag on the ground… (and what that has to do with helping you create a bigger impact in the world) - The ONE metric that Brian believes was responsible for helping Boardroom Inc. generate $1 Billion in product sales… … and SO much more. Enjoy! To learn more about Brian, visit https://gobeyondcurious.com/podcast/brian-kurtz/

The 368th episode of The Copywriter Club Podcast is all about what we learned from participating in the Copy Legends Lock-in Event, The Top One Mastermind, TCC IRL in London and our own Think Tank Retreat in London. There's something in this episode for everyone, from copywriting tips to ideas for better supporting your clients and interacting with members of your team to be more effective. Click the play button below, or scroll down for a full transcript.   Full Transcript: You've heard us talk about the impact that masterminds and events can have on your business. It's why we talk about The Copywriter Think Tank so often. It's why we organize retreats and IRL events just about every year. And we don't just say that because we produce our own events. From the beginning of The Copywriter Club, Kira and I have both belonged to several masterminds from people like Brian Kurtz, Jeresia Hawk, and Todd Brown. And we've attended events around the country to add to our own business and copywriting skills. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, my co-founder, Kira Hug, who I just mentioned, talked about the four events we attended over the past two weeks—Copy Legends Lock-in, The Top One Mastermind Retreat, The Copywriter Club In Real Life in London, and our own Think Tank retreat in London. We're sharing our biggest takeaways and what we learned from these awesome experiences. You'll want to stick around and listen to this episode. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. It is truly the best membership for copywriters and content writers… let me just give you an idea of what you get for $87 a month… first there's a monthly group coaching call with Kira and me where you can get answers to your questions, advice for overcoming any business or client or writing challenge you have. There are weekly copy critiques where we give you feedback on your copy or content. There are regular training sessions on different copy techniques and business practices designed to help you get better. And we're adding a new monthly AI tool review where we share a new AI tool or a technique or prompt you can do with AI get more done. That's on top of the massive library of training and templates. And the community is full of copywriters ready to help you with just about anything… including sharing leads from time to time. Find out more at thecopywriterclub.com/tcu And with that, let's go to our discussion for some of what we've learned over the past few weeks. Okay, Kira we are. It's just you and me today. But we've been up to a lot of stuff. Lots been going on the last few weeks so let's let's kick it off you know where do you where do you want to start with all the stuff that's been going on. Kira Hug: Ah I think we should just start with our health… I mean I'm seeing you on the screen and you have a heat pad on your shoulder and you're in pain and I think we should talk about this. We have been traveling a lot and I don't know how we physically do it. Travel isn't necessarily is what triggered your pain, but I think it definitely triggered my cold. I'm a little worn out. I know you're a little worn out. What's going on with your arm and shoulder right now? Rob Marsh:  Yeah, well we were in London for an IRL event and a Think Tank Retreat but I went a few days early just to do a little bit of traveling around England with my wife and some friends that we have there. I woke up Sunday morning in massive pain. It was the most pain I've ever felt. I could barely move… it was hard to dress myself. It was it was awful and I didn't really know what was going on. I felt a little bit better the next day. Although it hurt all week long I didn't want to go to the emergency room, simply because we were on vacation. We had our friends there then we had the retreat and everything was going on ...

How do you ask kids about suicidality in a way that helps them feel comfortable enough to talk about it? And how do you tell unsuspecting parents that their child is suicidal? We provide a framework and some tips for approaching these challenging and important conversations with families.  Along the way, we talk about the importance of·      Normalizing·      Doing “Vibe Checks”·      Offering hope Dr. Brian Kurtz is a child and adolescent psychiatrist and Director of the Child and Adolescent Psychiatry Residency Training Program at Cincinnati Children's hospital.  He serves on the Pediatric Behavioral Health Clinical Advisory Panel for Ohio Minds Matter. He helped to develop educational materials for the Ohio Minds Matter website on multiple topics, including youth suicide risk assessment. Check out our website PsychEd4Peds.com for more resources.Follow us on Instagram @psyched4peds

Youth suicide is the second leading cause of death in children, teens, and young adults in the US.   Yet, there are so many things we can do to try to prevent morbidity and mortality.  Dr. Brian Kurtz, child and adolescent psychiatrist and medical educator extraordinaire at Cincinnati Children's hospital, joins me to discuss how pediatricians can help prevent suicide.**What increases risk for youth suicide? Previous suicide attempt Non-suicidal self-injury Mental health problems (*including ones you would not necessarily associate with suicide, like ADHD)      Family history of death by suicide, suicide attemptsHistory of TRAUMA** How pediatricians can reduce risk for suicide** The importance of helping kids and teens feel a sense of belonging and connection Dr. Brian Kurtz is a child and adolescent psychiatrist and Director of the Child and Adolescent Psychiatry Residency Training Program at Cincinnati Children's hospital.  He serves on the Pediatric Behavioral Health Clinical Advisory Panel for Ohio MInds Matter. He helped to develop educational materials for the Ohio Minds Matter website on multiple topics, including youth suicide risk assessment. Check out our website PsychEd4Peds.com for more resources.Follow us on Instagram @psyched4peds

Michael is joined by Brian Kurtz to discuss S6 Ep5 Reunion.

Chris Mason is our guest on the 352nd episode of The Copywriter Club Podcast. Chris is a direct-response marketer who wrote a companion book to Breakthrough Advertising by Eugene Schwartz called, Breakthrough Advertising Mastery. Chris breaks down his process for writing this book and he gives actionable tips for copywriters can use today. Tune into the episode to find out: What similarities are there between songwriting and direct response marketing? Why you need to build your “sitting down” muscle.  How Chris landed Brian Kurtz as a client and how their partnership grew.  What is the 40/40/20 mix?  The best process for context switching and juggling multiple projects at a time.  How to get better at decision-making and what that means for your business.  Determining your audience's mass desire and understanding market sophistication.  When do you incorporate a unique mechanism? Two techniques to better understand your audience and their needs.  How to build the stream of acceptance and shift current beliefs.  How to break things down into actionable steps for your audience. What's a profit partner and what's involved? Tune into the episode by hitting play or checking out the transcript below. The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira's website Rob's website Chris's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:  

 Understand the importance of being specific about your product and who your target market is Learn what are the three secrets that can help you step up your copywriting game Discover how you can get specific and find your niche in the business Resources/Links: Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/ Summary Have you been struggling to find your forte or niché in the market? Trying to solve everyone's problems through your product isn't going to do good for your business. If you're thinking that by being everything to everyone is going to bring you more profit, then you're wrong. You've got to narrow down your market and start from there. Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom, an iconic publisher and direct marketer. The second is the Founder of Titans Marketing, a direct marketing educational and coaching company. Grab your pen and paper as Brian puts down all his marketing cards and shares his secrets on how you can increase your sales through the right marketing and better copywriting. Check out these episode highlights: 01:42 - Brian's ideal client: My ideal client is not necessarily niche. It's basically anyone who was doing direct response marketing, and that's as a marketer, as a copywriter, and as a media buyer. 02:58 - The problem he helps solve: I start wide in a way by bringing them in because they want to do direct response marketing. But then I am interested in what they're doing. 05:49 - The symptoms of the problem: One of them is the thing that people think they're inventing stuff when it's already been invented. And that's true all the time with everybody! I start my conversations with, "I've never invented anything.” 06:42 - Brian's Valuable Free Action (VFA): I would say that the creative, the messaging, and the words that you're going to use to sell anything are the least important element of any campaign until it's not. 07:47 - Brian's Valuable Free Resource (VFR): Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/ 08:08 - Q: Why is my picture on Jimmy Stewart's body in It's a Wonderful Life or why is there a T-Rex on my table? A: So basically, It's a Wonderful Life is one of my favorite movies of all time. And it's one that always, every Christmas and not during Christmas, I always want to watch for inspiration of what life would have been like if you weren't there. Tweetable Takeaways from this Episode: “You have to get the market right. You've got to get the offer right. And then focus on the messaging and the creative.” -Brian KurtzClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast here in Australia, joined today by Brian Kurtz. Brian, good day! A warm welcome from Down Under. Where are you hanging out? Brian Kurtz 00:23 I'm hanging out in Westport, Connecticut, which is a suburb of New York City, basically. Tom Poland 00:28 Right! As New York creeps. I could probably spend the entire interview just tilting my and head looking to see what you got on the wall there. Memorabilia. But we better not do that! Folks, if you're listening to this on iTunes or iPod, you probably want to hop over to our website and check out the video because it's worth just looking at the background. Brian, thanks for being on the show! For those of you who haven't heard of Brian, you're probably living in a cave if you're in the world of marketing because he's had two careers. The first spanned 34 years as a force behind Boardroom,

In this episode, I'm sharing a talk I gave a couple of weeks ago at Brian Kurtz's Titans Mastermind. 

Brian Kurtz has enjoyed a varied professional life. On this episode, he shares a handful of the thousands of lessons he's learned along the way. Brian's been a serial direct marketer for almost 40 years and never met a medium he didn't like . . . and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids were only a "good idea at the time." As a key business builder at Boardroom Inc. with founder Marty Edelston, Brian worked with, and was mentored by, many of the top marketers and copywriters who have ever lived. Today he consults and works directly with bleeding-edge direct response marketing companies and entrepreneurs in a wide variety of categories and in all channels through his two mastermind groups, Titans Mastermind and Titans Xcelerator. He also publishes books and materials for direct response marketers and writes and speaks regularly at marketing and copywriting events. The only thing Brian loves more than direct marketing is his family. And umpiring baseball is right up there with direct marketing. Find Brian Online: briankurtz.net overdeliverbook.com

Today we returned to the Old Masters Series, but with a twist. We used some secrets from one Old Master to look at the famous work of another. This all came about last week, when I was going over the chapter on Intensification in Breakthrough Advertising with a client. Breakthrough Advertising, of course, is Gene Schwartz's masterwork on copywriting. Part 2 of the book is seven chapters on “the basic techniques of breakthrough advertising.” And the first of those seven sets of techniques is what Gene Schwartz calls “Intensification.” Basically, how to get your hands on your prospect's feeling of desire, and push it through the roof. I was struggling with how to put this on a podcast. And then I had an idea: Why not take John Caples's famous ad, “They Laughed When I Sat Down At The Piano… ” and see how Caples used the intensification techniques. You might not be surprised that, even though the ad was written nearly 40 years before the book was, Caples knew what he was doing and used a bunch of the techniques. So, as we get started, you should know there are actually 10 Intensification steps in this chapter. Plus three other tricks. Again, this is all in one of 14 chapters of the book. We only covered five of the 10 Intensification steps today. First, because we did not have time for all 10. Second, I wanted to leave out five so you'll be encouraged to get your own copy of Breakthrough Advertising from Brian Kurtz. We'll give you a link in the show notes. Really, it's one of the best copywriting books ever written. As you have already gotten a glimpse of there is so much in each chapter that you can spend years, and make a fortune, learning what's in the whole book. Now, as to Caples. Gene Schwartz actually mentions this ad as a great example of one of the intensification steps, and we'll cover that step. But it turns out Caples included more of than one Instensification step. It's interesting to look at this ad, one of the most famous in history, because of the unusual way Caples uses the steps. He skips around from the normal order you would put them in. You'll see what I mean in the full podcast. Here are the five Intensification steps we covered: 1. Present the product. 2. Put the claims in action. 3. Bring in the reader. 4. Bring in an audience. 5. Make a damaging admission. And a link to get Breakthrough Advertising: https://breakthroughadvertisingbook.com/ Download.

In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level of success you wish you attain. But just how exactly do you make the most of what you learn from your mentor(s)? Longtime marketing students and entrepreneurial experts Dwight Woods and Brian Kurtz discuss with Dan Kennedy who their key mentors are, the greatest lessons they've learned from their mentors and their top tips for how to extract the best actionable items from the mentors you're trying to model. MagneticMarketing.com NoBSLetter.com

Simon Severino is the CEO of Strategy Sprints, a company that helps SaaS and service-based business owners to run their companies more efficiently, leading to increased sales. He has interviewed many successful entrepreneurs, including Rita McGrath, David Allen, Nir Eyal, Perry Marshall, Verne Harnish, Brian Kurtz, and more on his podcast, the Strategy Sprints podcast. Simon created the Strategy Sprints™ Method, which involves working in weekly sprints to achieve fast execution and gain market share, resulting in doubled revenue in 90 days. He leads a global team of Certified Strategy Sprints™ Coaches who help clients achieve their goals, and his team is trusted by major companies such as Google, Consilience Ventures, Roche, Amgen, and AbbVie. Simon is also a member of the Silicon Valley Blockchain Society, where he helps minimize execution risks in technology startups and enables cross-stage capital flows. He has appeared on over 500 podcasts, is a TEDx speaker, and writes for Forbes and Entrepreneur Magazine about scaling digital businesses.

Michael is joined by Brian Kurtz to discuss S5 Ep14 Tomb.

Our guest on the 324th episode of The Copywriter Club Podcast is Brian Kurtz. His 3rd appearance on the show is a good indicator that there's no lack of what Brian is able to share with our audience. From gaining rights to one of the most notable books in advertising history to teaching copywriters how to be better marketers, this a conversation you won't want to miss. Here's what we cover: What Brian learned from having a near-fatal stroke at the same time as a book launch. Why he decided to launch a mastermind. Gaining rights to Breakthrough Advertising and selling over 10,000 copies. Is Brian a copywriter in secret? How he makes the principles inside Breakthrough Advertising doable. Can a book from the 60s still apply to today's marketing arena? Creating upsells and bonuses for added value to customers. Is it a good idea to write a book? The reality of book launches. How to get better at relationship building. Why Brian hates the word “networking.” Giving more than you get – is it worth it? Press play or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator The Copywriter Think Tank Kira's website Rob's website Brian's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Kim's website Episode 22 Episode 219 Full Transcript:                

Hitting the six-figure mark requires in-depth research, constant marketing refinement, and endless product improvement. But one vital element must never be neglected in all of these: building a strong target audience. This is where Brian Kurtz found success when running the publishing company Boardroom Reports. Joining Mitch Russo, he explains how they earned billions by keeping a consistent audience list and nurturing powerful connections with each one. Brian also shares valuable secrets behind his success, from changing the 40-40-20 marketing rule into 41-39-20, his incredible concept of RFM, to his unparalleled philosophy of over-delivering. Brian's Book: Overdeliverbook.comFree Interview with Perry Marshall: BrianKurtz.netLove the show? Subscribe, rate, review, and share!Here's How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

Our guest today is Joshua Lee Henry, a high-powered copywriter with a very interesting career before he started writing copy. That began 12 years ago, when Joshua wrote fundraising letters for victims of the 2010 earthquake in Haiti. At the time, he was also a pastor for a megachurch with more than 5,000 members. Fast forward to 2018, when Joshua started freelancing and wrote for big names including Jay Abraham, Brian Tracy and the Zig Ziglar corporation. Like a number of high-performing copywriters, Joshua moved under the umbrella of Agora, where he has written promotions that have made millions. These days, he is copy chief for Money & Markets, an imprint of Agora's fast-growing Banyan Hill company. After I spoke at Brian Kurtz's mastermind a few weeks ago, where Joshua had also spoken, Joshua reached out to me with an idea that was truly mind-boggling: How to structure a lead that truly gets and keeps 100% of a qualified prospect's intention. I'm not sure he put it exactly that way, but that's what I took away from it. Joshua offered to share his structure with you on this show, and I said yes. Joshua has taken some well-known copy elements, added a couple of his own, and come up with something truly bold and audacious. What makes his approach almost impossible to ignore is a deft combination of shock, and carefully-selected breathtaking facts. All the while, everything is legitimate and on the level. And proven. What's the unique about this approach is the way they are combined. Very powerful and a little unusual. Joshua originally developed the mind-boggling lead method for financial promos only. But for today's show, he went out of his way to find examples of each element in non-financial promo's. So, there's something for everyone here. You can get more info about the program World of Financial Copywriting here: https://bit.ly/3CaB9S8 And if you want to reach Joshua personally, his email is: joshualeehenry@activatemyadvertising.com Download.

Welcome to Life Transformation Radio In this episode, Rocky Buckley and I discuss how your life decisions are all about you. So if you want to understand how your power in what you decide can bring fame, influence, and how it can impact the life you want to live, tune in now! In this episode, you'll discover:      It's All About You   Self Empowerment   Live the life you want to live About Rocky Buckley    Over the last 23 years, Rocky has helped his clients bring over $100 million dollars in training programs and information products to the market. He's consulted on over 3000 projects for clients ranging from billion-dollar brands like Wiley, Pearson, and Macmillan, to experts, authors, thought leaders, influencers, and entrepreneurs. He is the creator of a training program for experts called Platinum Path and a membership community called The Power Persona Project, where he has conversations with superstars like Kevin Harrington from Shark Tank, legendary authors and speakers like Bob Burg, and internet marketing gurus like Stu McLaren, and Brian Kurtz. More Information Learn more about Rocky Buckley by visiting https://www.rockybuckley.com/ Thanks for Tuning In!

Welcome to Life Transformation Radio In this episode, Rocky Buckley and I discuss how your life decisions are all about you. So if you want to understand how your power in what you decide can bring fame, influence, and how it can impact the life you want to live, tune in now! In this episode, you'll discover:      It's All About You   Self Empowerment   Live the life you want to live About Rocky Buckley    Over the last 23 years, Rocky has helped his clients bring over $100 million dollars in training programs and information products to the market. He's consulted on over 3000 projects for clients ranging from billion-dollar brands like Wiley, Pearson, and Macmillan, to experts, authors, thought leaders, influencers, and entrepreneurs. He is the creator of a training program for experts called Platinum Path and a membership community called The Power Persona Project, where he has conversations with superstars like Kevin Harrington from Shark Tank, legendary authors and speakers like Bob Burg, and internet marketing gurus like Stu McLaren, and Brian Kurtz. More Information Learn more about Rocky Buckley by visiting https://www.rockybuckley.com/ Thanks for Tuning In!