Podcast appearances and mentions of brian kurtz

Letting go is hard—on kids and parents alike. At what age can separation start causing anxiety for a child? What should parents and caregivers expect? In this episode of Young & Healthy, host Symfhani Fair-Harris sits down with pediatric psychologist Dr. Lynne Merk and child and adolescent psychiatrist Dr. Brian Kurtz to explore the ins and outs of separation anxiety. They break down its causes, common signs, and strategies to ease transitions for both kids and caregivers. Plus, they discuss when separation can be beneficial and how to recognize when professional support might be needed.  Parenting isn't always easy, and in the tough moments, grace can feel out of reach. So, grab your headphones, hug your little one, and learn how to navigate the art of letting go.  Resources:   Follow the Young & Healthy podcast on Instagram. 

Fear is something that we all have experienced at some point.  Whether it's from watching a scary movie, facing a natural disaster, having a bad dream, or simply an overactive imagination, fear can be overwhelming, especially for children. When kids experience fear, they might not know what is happening in their bodies and how to process this emotion.   In this episode Bo McMillian is joined by two child and adolescent psychiatrists, Dr. Desiree DiBella and Dr. Brian Kurtz, to talk about how kids understand fear and ways parents can help them process. They break down what fear is and some common ways it can show up in a child's body. They also share how positive self-talk can impact a child, strategies parents can use to help navigate fear, when to seek professional help and more.   Don't miss this insightful conversation that is packed with practical tips to help kids feel secure during times of fear. 

In this episode, we explore everything from crafting killer headlines to overcoming writer's block, leveraging fear with integrity, and building long-term relationships with your audience. We also discuss some of the most iconic sales letters in history, including classics like "Twelve Smiling Swindlers". Plus, Brian shares actionable advice on patience in marketing, why not every interaction needs to be about revenue, and how to create lasting impact through transparency and trust. Whether you're just starting out or looking to refine your skills, this episode is packed with insights that will elevate your marketing game. So grab your notebook, hit play, and get ready to learn from one of the greatest minds in the business!

In this episode, we explore everything from crafting killer headlines to overcoming writer's block, leveraging fear with integrity, and building long-term relationships with your audience. We also discuss some of the most iconic sales letters in history, including classics like "Twelve Smiling Swindlers". Plus, Brian shares actionable advice on patience in marketing, why not every interaction needs to be about revenue, and how to create lasting impact through transparency and trust. Whether you're just starting out or looking to refine your skills, this episode is packed with insights that will elevate your marketing game. So grab your notebook, hit play, and get ready to learn from one of the greatest minds in the business!

Do you write webinars? Sell with webinars? Work for clients who use webinars? If so, this interview is for you. Jason Fladlien is the copywriter behind the highest selling webinars in history. I asked him about whether webinars are still working today and the answer is part of this 432nd episode of The Copywriter Club Podcast. We also talked about how to be a better copywriter, how to create information products and a lot more. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Jason's Info Product Webinar One to Many (Jason's book) Jason's website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  A few years ago I attended several mastermind events hosted by one of my mentors, Brian Kurtz. The were fantastic events. Each of these events featured several speakers sharing the strategies they use to succeed in whatever they were doing. One guest might share direct mail packages they used to sellout their services while another speaker might share copywriting techniques and yet another would walk through how to set up a research survey then share how they determine which answers are worth paying attention to and which answers could be ignored. I always walked away from these events buzzing with ideas to try.  At one of these events, Brian invited Jason Fladlien to speak. Jason is pretty well known in the online world as the expert who created the highest-ever selling webinar… he sold something like 60 million dollars worth of services on a single webinar.  He has personally written hundreds of webinars that have sold millions of dollars in courses, services, products and more. I used what Jason taught at that event to write our best-ever selling webinar. So it makes sense that Jason has been on my list of future potential guests for a long time. And we were finally able to get an interview with Jason. We definitely talked about webinars and what it takes to make them work—especially today when we're hearing that webinars don't work as well as they used to. Jason does a pretty good job of busting that myth. But that's not all. Jason shares how he created his very first information product. It's not as easy to do today as it was when Jason first started, but if you want to sell courses and other products, what Jason shares in this episode will definitely help you get started. I don't think its an exageration to call this episode a masterclass in creating and selling your own products. There are a lot of copywriting insights here as well. But before we get to all that, this episode is brought to you by The Copywriter Underground. I've spent the last week rebuilding our content vault and adding a lot of additional training to it. New workshops include how to add a VIP day to your services, how to create a new offer, how to get more done, how to do research, how to develop your own frameworks, how to conduct discovery calls, how to get more referrals, how to build an email list, how to create a launch sequence and dozens more. The more we add the more I think we really need to raise the price because there is a crazy amount of helpful templates, workshops, and even monthly coaching in The Underground. You can learn more at thecopywriterclub.com/tcu. And now, my interview with Jason Fladlien… Unfortunately, as we started recording this interview, we had some technical difficulties and we lost the first five, six minutes of the interview where Jason introduces himself and talks a little bit about how he got started as a copywriter and how he created an information product from scratch and started selling it for, I think, $7. He was originally creating content for just a couple of dollars per article when he started out and needed to learn copywriting in order to sell his services. So we're going to join the interview as I ask Jason how he became a copywriter, how he got good at the process of writing and where that t...

In this episode of "Next Steps 4 Seniors: Conversations on Aging, host Wendy Jones discusses the importance of financial planning for aging individuals with financial expert Brian Kurtz. Brian, who recently retired from his program "Money Matters" at The Answer (formerly Patriot Radio), Brian brings his wealth of knowledge to the table, sharing actionable insights on managing finances for long-term care. From the skyrocketing costs of assisted living to the benefits of hybrid life insurance policies, Wendy and Brian explore innovative strategies to help seniors and their families stay ahead of future healthcare expenses. Don’t miss this essential conversation packed with expert advice on maintaining financial stability and peace of mind in your golden years! Have questions or suggestions? Call 248-651-5010 or email hello@nextsteps4seniors.com. For podcast topics or sponsorship opportunities, contact marketing@nextsteps4seniors.com. Don’t forget to subscribe, follow, and share on your favorite podcast platform. Visit NextSteps4Seniors.com to learn more and explore additional resources. Let’s take the next steps together! This episode is proudly sponsored by Aeroflow Urology, a leader in incontinence care solutions. You may be eligible to receive your incontinence supplies at no cost through your insurance, delivered discreetly and directly to your door. *Some exclusions apply Visit aeroflowurology.com/ns4s to learn more and see if you're eligible.Support our mission: https://nextsteps4seniors.com/See omnystudio.com/listener for privacy information.

On this episode of the Customers First Podcast, Tacey chats with Brian Kurtz, founder and CEO of Titans Marketing LLC, who shares insights from his extensive career in direct marketing and his book, "OverDeliver." Brian emphasizes creating extraordinary customer experiences and building relationships in today's competitive landscape.   He shares his journey from an English major to a pivotal role at Boardroom Inc., highlighting the significance of understanding customers as real people. The conversation covers the power of storytelling in marketing, the value of over-delivering to foster long-term loyalty, and the integral role of customer service in overall marketing strategy.   Brian also discusses the need to protect frontline team members, which is crucial to customer relationships, and suggests innovative ways to empower them. Towards the end, he highlights how businesses can differentiate themselves in a crowded marketplace by avoiding commoditization and focusing on unique offerings and exceptional service. His passion for relationship-building and continual learning reinforces that true success is grounded in genuine customer connections.   Timestamps: 9:42:Customer Service as a Marketing Function 16:41:Premium Experiences and Customer Loyalty 20:45:Safeguarding Customer Service Teams 25:17:Differentiating in a Competitive Marketplace 31:46:Building Relationships in Business   Brian's Contact Information: Website: http://briankurtz.net/ Book Link: http://www.overdeliverbook.com/   Tacey's Contact Information: All Social Media: @taceyatkinson Let's Create Magic Together! www.taceyatkinson.com   Thank you for tuning in, and I look forward to having more valuable conversations together in the future. Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Create the Magic!

Why is contributing without expectation critical to long-term relationship building?   In this episode, Brian Kurtz, a direct response marketing veteran with over 40 years of experience, delves into the power of relationships, exploring how giving without expectation of return can lead to profound personal and business growth. Brian shares his unique insights on contributing to connect, the importance of nurturing relationships, and how his mentors shaped his career. He also opens up about his experiences with life-threatening health events and the legacy he hopes to leave behind, making this a deeply reflective and educational conversation about the true value of human connections in business and life.   [00:01 - 10:28] The Power of Connection Building connections start with contributing without expectation The importance of mentors in shaping one's career Understanding relationships as a long-term investment   [10:29 - 20:05] From Dangerous Jobs to Lifelong Relationships Kevin's transition from commercial fishing to entrepreneurship Joe Polish's instrumental role in Kevin's career path How dangerous experiences teach resilience and adaptability   [20:06 - 30:53] Making the Right Ask in Relationships The danger of making asks from nowhere The 100/0 principle—giving without expecting in return How to make the right ask based on mutual value   [30:54 - 40:42] Mentorship and Legacy A mentor chooses you when you offer value, not the other way around Brian's personal stories of mentoring from industry legends The lasting legacy of contributing to others' success   [40:43 - 53:24] The Perpetual Launch: Overdelivering Why overdelivering is critical in all aspects of life Brian's philosophy of long-term contribution and legacy Creating lasting impact through books, teaching, and relationships     Key Quotes:   “Everything in business and life is not a revenue event, but everything is a relationship event.” – Brian Kurtz   “You give 100% in the relationship, and if you get nothing back, that's fine. But if your expectation is quid pro quo, you're out.” – Brian Kurtz     Connect with Brian:   Websites: https://www.BrianKurtz.net                   https://www.OverDeliverBook.com                   https://www.TitansOfDirectResponse.com    LinkedIn: https://www.linkedin.com/in/brian-kurtz-a1934    Facebook: https://www.facebook.com/brian.kurtz.121       Honoring: Gene Schwartz, Dick Benson, Dan Kennedy, Perry Marshall, Jeff Walker and many more     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

Kids today juggle a lot—playing sports, homework, studying for exams, and sometimes caring for siblings. Not to mention their regular school responsibilities. While it is great to see them involved, the heavy load can sometimes become overwhelming, leading to stress.   In this episode, Kate Setter chats with Dr. Brian Kurtz, a child and adolescent psychiatrist, and Dr. Melissa Young, a pediatric psychologist, about how kids can better balance their responsibilities. They explore the most common stressors affecting young people, physical symptoms of stress, and strategies to help them create balance in their life. They also talk about the role parents play in unintentionally contributing to their child's stress and how parents can start the conversation to help their kids. Tune in to this insightful episode, filled with helpful advice for managing it all.  

Brian Kurtz has been a serial direct marketer for over 40 years, the author of two books, and spending the second part of his career teaching everything he did. Top 3 Value Bombs 1. The formula of direct marketing for the success of any program is 40 percent on the list or media, 40 percent on the offer and 20 percent on the creatives or messaging. 2. The simple concept of thinking that every email sent is paid will make email marketing a much better form of communication. 3. A relationship account is an account with a compound interest and it is the most valuable account anyone can have. Connect to Brian and be a part of his online family - Titans Marketing Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host

Brian Kurtz has been a serial direct marketer for over 40 years, the author of two books, and spending the second part of his career teaching everything he did. Top 3 Value Bombs 1. The formula of direct marketing for the success of any program is 40 percent on the list or media, 40 percent on the offer and 20 percent on the creatives or messaging. 2. The simple concept of thinking that every email sent is paid will make email marketing a much better form of communication. 3. A relationship account is an account with a compound interest and it is the most valuable account anyone can have. Connect to Brian and be a part of his online family - Titans Marketing Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host

In today's episode of the Wealth Advisor Mindset podcast, Nina is joined by Brian Kurtz, a direct marketing expert, as well as the founder of Titans Marketing.During this fascinating conversation, Nina and Brian explore key principles that drive long-term success in business and personal growth. Brian shares a wealth of wisdom drawn from a lifetime of mentorship, practical application, and a commitment to continual learning. You'll discover various forms of payment that enrich professional relationships and deepen customer loyalty, challenging the notion that success is only measured by immediate financial gain. You'll also learn how cultivating trust and delivering consistent value leads to enduring rewards that often surpass expectations.This episode will leave you with a deeper understanding of what it means to build a legacy in business by focusing on service, connection, and continuous improvement.If you've enjoyed this episode of the Wealth Advisor Mindset podcast, be sure to leave a review and subscribe today!What You Will Learn In This Show:The importance of mentorship and learning from the best in the industry.The concept of thinking about your thinking, and how it has influenced Brian's business decisions.The significance of client retention and the mindset of keeping customers for life.The five ways to get paid: cash, utilization, enhancement, appreciation, and referrals.And so much more...Resources:Titans MarketingBrian's LinkedInChat with NinaNina's website

I read Brian Kurtz's book Overdeliver that in July. He talks about "The Power of 100:0 in Relationships," meaning always giving 100% in every relationship without expecting anything in return.This hit a nerve with me. Listen in to hear how my New Moon in Leo intention is to reduce my mental and social clutter and transform my personal and professional connections. Get inspired you to look at your own approach to relationships, your mental and social clutter around it, and discover how you too can shine brighter, give generously, and create lasting, meaningful connections in your own life.>> click here to send me a Fan Text Message ;-)From Chaos to Peace Consulting Inc - https://connygraf.comGet notified of the next live round of Chaos to Peace Jumpstart

Brian Kurtz is the Founder and CEO of Titans Marketing, a direct response marketing educational, coaching, and consulting company. For nearly 40 years, he has employed proprietary direct marketing principles that have allowed him to scale a publishing company to $150 million. As a self-proclaimed serial direct response marketer, Brian has marketed and sold newsletters and books through infomercials, email, and the internet. He is also the author of Overdeliver. In this episode… Exiting your business doesn't mean you have to sell it immediately. It's an intricate process requiring years of planning and reverse-engineered strategies. How can direct response marketing help you map out your destination, and what strategies are essential for growth? With the advent of digital marketing, the industry has become saturated with channels, methods, and strategies, making it overwhelming for small-to-midsize businesses to establish a presence without breaking their budget. According to direct response marketing pioneer Brian Kurtz, marketing is everything, but you don't have to advertise on every channel to achieve results. However, you should explore both online and offline strategies like social media and direct mail to remain relevant. Brian suggests conducting research and evaluating your financial assets to determine an ideal method for your business, allowing you to plan your exit effectively. Join Pat Mancuso in this episode of Destination Business Freedom as he welcomes Brian Kurtz, the Founder and CEO of Titans Marketing, to discuss designing a marketing plan that fits with your business landscape. Brian talks about the role of QR codes in direct marketing, the lessons he learned when pricing and marketing his products and services, and how to define business freedom.

Michael is joined by Brian Kurtz to discuss S7 Ep12 Fracture.

Perry Marshall has one of the coolest brains + one of the biggest hearts of anyone that I've had the pleasure of spending time with. I've been a fan of Perry's work for several years… and if you haven't heard of him, here are some highlights: - Founder of the Evolution 2.0 Prize, world's largest award ($10M) for Origin of Life research with judges from Harvard, Oxford and MIT. - One of the most expensive business strategists in the world, with his work being featured in Harvard Business Review, and his Google book laid the foundations for the $400B digital advertising industry. - Originally an electrical engineer, Perry is incredibly passionate about curing cancer. For example, he's currently partnering with prominent people in the cancer space to develop a “Tissue Search Engine” that will allow us to detect the early evolution of cancer (at stage negative 1). (More info can be found on his site, reversingcancer.org) This is one of those “break your brain” kind of episodes, where you get to see inside the mind of a man that is solving some of the biggest problems around town. In this episode, you'll learn: - How you can approach solving the biggest problems in both your life (and the world) leveraging insights from a poem written 1,300 years ago - How to apply 80/20 thinking at a whole new level to find greater alignment in your life and business with your natural strengths - How you can use “Renaissance Time” to gain clarity and discernment (and why Perry has been using this practice without missing a day for the last 10.5 years) If you're the kind of person who wants to be a clearer thinker and learn how to solve problems more effectively, this is an episode that you WILL NOT want to miss. To learn more about Perry, visit https://gobeyondcurious.com/podcast/perry-marshall/ --- P.S. Huge shoutout to both Brian Kurtz and Bob Regnerus for helping to bring Perry on the show

Navigating the world of social media as a parent with a teenager can be challenging. Are they spending too much time on specific platforms? Is social media contributing to feelings of anxiety and depression they may be experiencing? On today's episode of Young & Healthy, Dr. Suzanne Sampang and Dr. Brian Kurtz, both pediatric psychiatrists, help us explore the complex world of social media and the positive and negative effects it can have on teens. We talk about how social media shapes their self-esteem, relationships, and mental health, and discuss strategies for parents and teens can use to navigate these digital landscapes safely and responsibly. 

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz ABOUT THE BOOK: Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today's state-of-the-art strategies, tactics, and channels.  Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it."  Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world-class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it.  Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time. ABOUT THE AUTHOR: Brian Kurtz has been a direct marketer for over 40 years and never met a medium he didn't like...and while he's had much success, he admits that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids was only "a good idea at the time..." For over 34 years at Boardroom Inc., he was responsible for mailing nearly 2 billion pieces of direct mail (and he did NOT lick every stamp!). He was also responsible for the distribution of millions of other impressions and promotions in a wide variety of alternate media, both offline and online, using the latest direct marketing techniques while working with many legendary copywriters and consultants.  Under Brian's marketing leadership during his tenure at Boardroom, revenues went from approximately $5 million to over $150 million.  Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups.  Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. And, interesting fact – he is a Little League baseball umpire!  Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/overdeliver-brian-kurtz

Man oh man do I have another treat for you today… It's my honor to introduce you to someone I've respected and followed for the last 5+ years: Brian Kurtz. Not only is Brian one of the most well respected and relationship-focused direct response marketers in the world… … but he's also responsible for helping Boardroom Inc. sell over a billion dollars' worth of products “$39 at a time” to millions. His book, Overdeliver, in my opinion, is a must read for anyone interested in making a massive impact in the world. In this episode, you will learn… - What transformational concept on creating impact you can learn from a five-time World Series Champion - Why Brian went to Barnes & Noble with a hand truck and bought enough books to make his 1985 Toyota Camry's tailpipe almost drag on the ground… (and what that has to do with helping you create a bigger impact in the world) - The ONE metric that Brian believes was responsible for helping Boardroom Inc. generate $1 Billion in product sales… … and SO much more. Enjoy! To learn more about Brian, visit https://gobeyondcurious.com/podcast/brian-kurtz/

The 368th episode of The Copywriter Club Podcast is all about what we learned from participating in the Copy Legends Lock-in Event, The Top One Mastermind, TCC IRL in London and our own Think Tank Retreat in London. There's something in this episode for everyone, from copywriting tips to ideas for better supporting your clients and interacting with members of your team to be more effective. Click the play button below, or scroll down for a full transcript.   Full Transcript: You've heard us talk about the impact that masterminds and events can have on your business. It's why we talk about The Copywriter Think Tank so often. It's why we organize retreats and IRL events just about every year. And we don't just say that because we produce our own events. From the beginning of The Copywriter Club, Kira and I have both belonged to several masterminds from people like Brian Kurtz, Jeresia Hawk, and Todd Brown. And we've attended events around the country to add to our own business and copywriting skills. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, my co-founder, Kira Hug, who I just mentioned, talked about the four events we attended over the past two weeks—Copy Legends Lock-in, The Top One Mastermind Retreat, The Copywriter Club In Real Life in London, and our own Think Tank retreat in London. We're sharing our biggest takeaways and what we learned from these awesome experiences. You'll want to stick around and listen to this episode. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. It is truly the best membership for copywriters and content writers… let me just give you an idea of what you get for $87 a month… first there's a monthly group coaching call with Kira and me where you can get answers to your questions, advice for overcoming any business or client or writing challenge you have. There are weekly copy critiques where we give you feedback on your copy or content. There are regular training sessions on different copy techniques and business practices designed to help you get better. And we're adding a new monthly AI tool review where we share a new AI tool or a technique or prompt you can do with AI get more done. That's on top of the massive library of training and templates. And the community is full of copywriters ready to help you with just about anything… including sharing leads from time to time. Find out more at thecopywriterclub.com/tcu And with that, let's go to our discussion for some of what we've learned over the past few weeks. Okay, Kira we are. It's just you and me today. But we've been up to a lot of stuff. Lots been going on the last few weeks so let's let's kick it off you know where do you where do you want to start with all the stuff that's been going on. Kira Hug: Ah I think we should just start with our health… I mean I'm seeing you on the screen and you have a heat pad on your shoulder and you're in pain and I think we should talk about this. We have been traveling a lot and I don't know how we physically do it. Travel isn't necessarily is what triggered your pain, but I think it definitely triggered my cold. I'm a little worn out. I know you're a little worn out. What's going on with your arm and shoulder right now? Rob Marsh:  Yeah, well we were in London for an IRL event and a Think Tank Retreat but I went a few days early just to do a little bit of traveling around England with my wife and some friends that we have there. I woke up Sunday morning in massive pain. It was the most pain I've ever felt. I could barely move… it was hard to dress myself. It was it was awful and I didn't really know what was going on. I felt a little bit better the next day. Although it hurt all week long I didn't want to go to the emergency room, simply because we were on vacation. We had our friends there then we had the retreat and everything was going on ...

How do you ask kids about suicidality in a way that helps them feel comfortable enough to talk about it? And how do you tell unsuspecting parents that their child is suicidal? We provide a framework and some tips for approaching these challenging and important conversations with families.  Along the way, we talk about the importance of·      Normalizing·      Doing “Vibe Checks”·      Offering hope Dr. Brian Kurtz is a child and adolescent psychiatrist and Director of the Child and Adolescent Psychiatry Residency Training Program at Cincinnati Children's hospital.  He serves on the Pediatric Behavioral Health Clinical Advisory Panel for Ohio Minds Matter. He helped to develop educational materials for the Ohio Minds Matter website on multiple topics, including youth suicide risk assessment. Check out our website PsychEd4Peds.com for more resources.Follow us on Instagram @psyched4peds

Youth suicide is the second leading cause of death in children, teens, and young adults in the US.   Yet, there are so many things we can do to try to prevent morbidity and mortality.  Dr. Brian Kurtz, child and adolescent psychiatrist and medical educator extraordinaire at Cincinnati Children's hospital, joins me to discuss how pediatricians can help prevent suicide.**What increases risk for youth suicide? Previous suicide attempt Non-suicidal self-injury Mental health problems (*including ones you would not necessarily associate with suicide, like ADHD)      Family history of death by suicide, suicide attemptsHistory of TRAUMA** How pediatricians can reduce risk for suicide** The importance of helping kids and teens feel a sense of belonging and connection Dr. Brian Kurtz is a child and adolescent psychiatrist and Director of the Child and Adolescent Psychiatry Residency Training Program at Cincinnati Children's hospital.  He serves on the Pediatric Behavioral Health Clinical Advisory Panel for Ohio MInds Matter. He helped to develop educational materials for the Ohio Minds Matter website on multiple topics, including youth suicide risk assessment. Check out our website PsychEd4Peds.com for more resources.Follow us on Instagram @psyched4peds

Michael is joined by Brian Kurtz to discuss S6 Ep5 Reunion.

Chris Mason is our guest on the 352nd episode of The Copywriter Club Podcast. Chris is a direct-response marketer who wrote a companion book to Breakthrough Advertising by Eugene Schwartz called, Breakthrough Advertising Mastery. Chris breaks down his process for writing this book and he gives actionable tips for copywriters can use today. Tune into the episode to find out: What similarities are there between songwriting and direct response marketing? Why you need to build your “sitting down” muscle.  How Chris landed Brian Kurtz as a client and how their partnership grew.  What is the 40/40/20 mix?  The best process for context switching and juggling multiple projects at a time.  How to get better at decision-making and what that means for your business.  Determining your audience's mass desire and understanding market sophistication.  When do you incorporate a unique mechanism? Two techniques to better understand your audience and their needs.  How to build the stream of acceptance and shift current beliefs.  How to break things down into actionable steps for your audience. What's a profit partner and what's involved? Tune into the episode by hitting play or checking out the transcript below. The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira's website Rob's website Chris's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:  

 Understand the importance of being specific about your product and who your target market is Learn what are the three secrets that can help you step up your copywriting game Discover how you can get specific and find your niche in the business Resources/Links: Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/ Summary Have you been struggling to find your forte or niché in the market? Trying to solve everyone's problems through your product isn't going to do good for your business. If you're thinking that by being everything to everyone is going to bring you more profit, then you're wrong. You've got to narrow down your market and start from there. Brian Kurtz has had two careers. The first spanned 34 years as a force behind Boardroom, an iconic publisher and direct marketer. The second is the Founder of Titans Marketing, a direct marketing educational and coaching company. Grab your pen and paper as Brian puts down all his marketing cards and shares his secrets on how you can increase your sales through the right marketing and better copywriting. Check out these episode highlights: 01:42 - Brian's ideal client: My ideal client is not necessarily niche. It's basically anyone who was doing direct response marketing, and that's as a marketer, as a copywriter, and as a media buyer. 02:58 - The problem he helps solve: I start wide in a way by bringing them in because they want to do direct response marketing. But then I am interested in what they're doing. 05:49 - The symptoms of the problem: One of them is the thing that people think they're inventing stuff when it's already been invented. And that's true all the time with everybody! I start my conversations with, "I've never invented anything.” 06:42 - Brian's Valuable Free Action (VFA): I would say that the creative, the messaging, and the words that you're going to use to sell anything are the least important element of any campaign until it's not. 07:47 - Brian's Valuable Free Resource (VFR): Want to know the secrets to marketing success? Click here: https://www.briankurtz.net/ 08:08 - Q: Why is my picture on Jimmy Stewart's body in It's a Wonderful Life or why is there a T-Rex on my table? A: So basically, It's a Wonderful Life is one of my favorite movies of all time. And it's one that always, every Christmas and not during Christmas, I always want to watch for inspiration of what life would have been like if you weren't there. Tweetable Takeaways from this Episode: “You have to get the market right. You've got to get the offer right. And then focus on the messaging and the creative.” -Brian KurtzClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from the very sunny Sunshine Coast here in Australia, joined today by Brian Kurtz. Brian, good day! A warm welcome from Down Under. Where are you hanging out? Brian Kurtz 00:23 I'm hanging out in Westport, Connecticut, which is a suburb of New York City, basically. Tom Poland 00:28 Right! As New York creeps. I could probably spend the entire interview just tilting my and head looking to see what you got on the wall there. Memorabilia. But we better not do that! Folks, if you're listening to this on iTunes or iPod, you probably want to hop over to our website and check out the video because it's worth just looking at the background. Brian, thanks for being on the show! For those of you who haven't heard of Brian, you're probably living in a cave if you're in the world of marketing because he's had two careers. The first spanned 34 years as a force behind Boardroom,

In this episode, I'm sharing a talk I gave a couple of weeks ago at Brian Kurtz's Titans Mastermind. 

Brian Kurtz has enjoyed a varied professional life. On this episode, he shares a handful of the thousands of lessons he's learned along the way. Brian's been a serial direct marketer for almost 40 years and never met a medium he didn't like . . . and while he's had much success, he also must admit that trying to sell subscriptions and books on the back of ATM receipts and under yogurt lids were only a "good idea at the time." As a key business builder at Boardroom Inc. with founder Marty Edelston, Brian worked with, and was mentored by, many of the top marketers and copywriters who have ever lived. Today he consults and works directly with bleeding-edge direct response marketing companies and entrepreneurs in a wide variety of categories and in all channels through his two mastermind groups, Titans Mastermind and Titans Xcelerator. He also publishes books and materials for direct response marketers and writes and speaks regularly at marketing and copywriting events. The only thing Brian loves more than direct marketing is his family. And umpiring baseball is right up there with direct marketing. Find Brian Online: briankurtz.net overdeliverbook.com

Today we returned to the Old Masters Series, but with a twist. We used some secrets from one Old Master to look at the famous work of another. This all came about last week, when I was going over the chapter on Intensification in Breakthrough Advertising with a client. Breakthrough Advertising, of course, is Gene Schwartz's masterwork on copywriting. Part 2 of the book is seven chapters on “the basic techniques of breakthrough advertising.” And the first of those seven sets of techniques is what Gene Schwartz calls “Intensification.” Basically, how to get your hands on your prospect's feeling of desire, and push it through the roof. I was struggling with how to put this on a podcast. And then I had an idea: Why not take John Caples's famous ad, “They Laughed When I Sat Down At The Piano… ” and see how Caples used the intensification techniques. You might not be surprised that, even though the ad was written nearly 40 years before the book was, Caples knew what he was doing and used a bunch of the techniques. So, as we get started, you should know there are actually 10 Intensification steps in this chapter. Plus three other tricks. Again, this is all in one of 14 chapters of the book. We only covered five of the 10 Intensification steps today. First, because we did not have time for all 10. Second, I wanted to leave out five so you'll be encouraged to get your own copy of Breakthrough Advertising from Brian Kurtz. We'll give you a link in the show notes. Really, it's one of the best copywriting books ever written. As you have already gotten a glimpse of there is so much in each chapter that you can spend years, and make a fortune, learning what's in the whole book. Now, as to Caples. Gene Schwartz actually mentions this ad as a great example of one of the intensification steps, and we'll cover that step. But it turns out Caples included more of than one Instensification step. It's interesting to look at this ad, one of the most famous in history, because of the unusual way Caples uses the steps. He skips around from the normal order you would put them in. You'll see what I mean in the full podcast. Here are the five Intensification steps we covered: 1. Present the product. 2. Put the claims in action. 3. Bring in the reader. 4. Bring in an audience. 5. Make a damaging admission. And a link to get Breakthrough Advertising: https://breakthroughadvertisingbook.com/ Download.

In the world of entrepreneurship and marketing, it's wise to have a mentor (or mentors) whose methods you can study as a guide for achieving the level of success you wish you attain. But just how exactly do you make the most of what you learn from your mentor(s)? Longtime marketing students and entrepreneurial experts Dwight Woods and Brian Kurtz discuss with Dan Kennedy who their key mentors are, the greatest lessons they've learned from their mentors and their top tips for how to extract the best actionable items from the mentors you're trying to model. MagneticMarketing.com NoBSLetter.com

Welcome once again to The Million Dollar Relationships podcast. Today we are being joined by Mark Ingles! Mark began his career as a computer programmer and eventually became a network admin responsible for managing the Internet for a 65,000-user network. After this, he transitioned into entrepreneurship and started his own business selling shopping carts to small businesses. Later, he shifted into selling printing to small businesses and eventually ventured into advertising online using Google Adwords to sell offline marketing. Throughout his career, Mark has owned companies with as many as 40 employees, all of which were bootstrapped with no outside investment or debt. In 2016, he achieved a significant milestone by taking one of his single products from 0 to $20 million/year in revenue.   In this episode, we got to learn about the inspirational story of Mark Ingles, a computer programmer-turned-entrepreneur who has been running his own business for 21 years. In his journey to success, he found an invaluable mentor in Perry Marshall, one of the world's leading experts on Google AdWords and marketing. With Perry's help, Mark was able to double his business and learn from other big names like Gary Halbert and Dan Kennedy. We'll hear from Mark himself as he shares how he went from not knowing much about business to making custom websites, printing, and brokering deals to produce goods. He also talks about how he met quality entrepreneurs and met his wife through a mastermind group due to his relationship with Perry.   This episode is sure to inspire you as we learn how one person can have an immense impact on someone else's life simply by connecting them to other people.   [00:00 - 05:48] Journey of Entrepreneurship ·       Mark has been an entrepreneur for 21 years ·       He is a computer programmer and marketer with the ability to merge tech and marketing together ·       He currently runs a lead generation company in the Medicare space ·       His wife owns a nonprofit that specializes in helping seniors stay independent and healthy longer.   [05:48 - 18:46] Honoring the Man that Changed Mark's Life and Business ·       Accidentally got into business making custom websites for people during the dot bomb time ·       Clicking on a Google ad changed the Mark's life ·       The ad was about Perry Marshall's Definitive Guide to Google AdWords. Mark bought the guide and doubled his business' income. ·       Learned about Claude Hopkins Scientific Advertising and referrals ·       Mark developed a relationship with Perry Marshall over the years and followed his advice. ·       Introduced to Gary Halbert, Dan Kennedy, and other big names in marketing   [18:46 - 25:07] The Impact of Perry Marshall Kevin first met Perry at a Dan Kennedy seminar in 1999. ·       Kevin also used the guide to build his first online business. Perry and Kevin both adopted children and Kevin sought advice from Perry on the subject. Perry helped connect entrepreneurs, including Kevin and Brian Kurtz. ·       Perry facilitated introductions between entrepreneurs, including Brian Kurtz. As happened with Mark, Kevin was inspired by Perry to start a business facilitating introductions.    [25:07 - 27:50] Closing Statements ·       Follow Mark on Facebook and  LinkedIn.   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   "Two heads are better than one, but three heads with different strengths and weaknesses can create something extraordinary. As an entrepreneur, I've learned that one plus one plus one can equal 17 if you work with the right people." – Mark Ingles.  

Discover the difference between branding and direct response marketing and how to merge the two with overdeliver author Brian Kurtz,

Simon Severino is the CEO of Strategy Sprints, a company that helps SaaS and service-based business owners to run their companies more efficiently, leading to increased sales. He has interviewed many successful entrepreneurs, including Rita McGrath, David Allen, Nir Eyal, Perry Marshall, Verne Harnish, Brian Kurtz, and more on his podcast, the Strategy Sprints podcast. Simon created the Strategy Sprints™ Method, which involves working in weekly sprints to achieve fast execution and gain market share, resulting in doubled revenue in 90 days. He leads a global team of Certified Strategy Sprints™ Coaches who help clients achieve their goals, and his team is trusted by major companies such as Google, Consilience Ventures, Roche, Amgen, and AbbVie. Simon is also a member of the Silicon Valley Blockchain Society, where he helps minimize execution risks in technology startups and enables cross-stage capital flows. He has appeared on over 500 podcasts, is a TEDx speaker, and writes for Forbes and Entrepreneur Magazine about scaling digital businesses.

Michael is joined by Brian Kurtz to discuss S5 Ep14 Tomb.

Heading into the annual testing season, we're dedicating time today to discuss the importance of mental health for students who will take the ACT or SAT tests this year, as well as for younger kids who also have big tests on the horizon. Guest expert, Iranetta Wright, Superintendent of Cincinnati Public Schools, and Cincinnati Children's mental health expert Dr. Brian Kurtz, share their experiences and guidance for parents who are helping their kids through this phase. Parents of high schoolers and middle schoolers this one is a must listen!

Our guest on the 324th episode of The Copywriter Club Podcast is Brian Kurtz. His 3rd appearance on the show is a good indicator that there's no lack of what Brian is able to share with our audience. From gaining rights to one of the most notable books in advertising history to teaching copywriters how to be better marketers, this a conversation you won't want to miss. Here's what we cover: What Brian learned from having a near-fatal stroke at the same time as a book launch. Why he decided to launch a mastermind. Gaining rights to Breakthrough Advertising and selling over 10,000 copies. Is Brian a copywriter in secret? How he makes the principles inside Breakthrough Advertising doable. Can a book from the 60s still apply to today's marketing arena? Creating upsells and bonuses for added value to customers. Is it a good idea to write a book? The reality of book launches. How to get better at relationship building. Why Brian hates the word “networking.” Giving more than you get – is it worth it? Press play or read the transcript below. The people and stuff we mentioned on the show: Join The Copywriter Accelerator The Copywriter Think Tank Kira's website Rob's website Brian's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Kim's website Episode 22 Episode 219 Full Transcript:                

Marketing is essential for all types of businesses, whether you are a novice entrepreneur or a seasoned marketer. Brian Kurtz, my guest today, distills the knowledge he's gathered after nearly four decades in the direct marketing field to develop a business that lasts a lifetime using direct response fundamentals.For nearly four decades, Brian has adhered to a specific set of direct marketing principles that have enabled him to build an iconic $160 million company. Also, these same principles are currently enabling him to apply everything he has learned and accomplished to the current state in marketing. In addition, he is unwaveringly dedicated to teaching these timeless foundations to the next generation of exceptional direct-response marketers. Brian is the author of the book, Overdeliver. Brian illustrates how to discover our audience and sell successfully in his book without losing sight of the people we are selling to and without sacrificing the respect and attention they deserve.Brian shares how to track what is effective in marketing to our target demographic and how to diversify our marketing. Brian also defines overdelivering and how to achieve it. Brian shares his perspective on abundance while elaborating on why there is no ceiling when you live abundantly.  Brian imparts his expertise in tracking the metrics that matter, constructing a responsive database (list building), and personalizing the list. In addition, we also explore some of the seven traits of world-class copywriters, multichannel marketing, and much more![00:15] Brian's Journey – Brian shares his journey so far, mentioning how he was introduced to direct marketing.[06:49] Over Delivery - When you exceed your prospects', customers', and partners' expectations, you weave integrity, loyalty, and growth throughout your life and business.[13:20] Abundance – Brian shares his view on abundance and why there is no ceiling when you live abundantly.[18:27] Selling – What is the timeline? What are the touches? What's the value before you say, "Hey, I'm going to try to sell a product."[39:47] Core Principles -  We explain what a swipe file is, the rationale behind specific copywriting approaches, and original source principles, which Brian believes are essential for any young direct marketer or copywriter who wants to level the field. [01:02:05] 41-39-20 Rule – Brian elaborates on the 41-39-20 rule, and he covers going a mile deep instead of broad, ensuring that our specialization aligns with our superpower by emphasizing the concept of repurposing assets as opposed to constantly trying to develop new ones. [01:25:05] Great Copywriters - A successful copywriter possesses seven qualities. Brian shares a few that listeners should focus on.[01:32:07] Three Questions - What is missing that really ought to be there? Precisely what makes you worthy of attention? And why should someone buy your products? [01:38:40] Multiple Channels - Brian outlines the value of having our own domain and being present on numerous platforms.[01:45:13] Compound Interest-Enriched Relationship Capital – Brian shows how we can contribute to connection, what compound interest-enhanced relationship capital entails, and how the audience can grow this relationship capital.Resources:Connect with Brian:Website: briankurtz.net/LinkedIn: linkedin.com/in/brian-kurtz-a1934/Books:Overdeliver: overdeliverbook.com/Breakthrough Advertising: https://breakthroughadvertisingbook.com/

Hitting the six-figure mark requires in-depth research, constant marketing refinement, and endless product improvement. But one vital element must never be neglected in all of these: building a strong target audience. This is where Brian Kurtz found success when running the publishing company Boardroom Reports. Joining Mitch Russo, he explains how they earned billions by keeping a consistent audience list and nurturing powerful connections with each one. Brian also shares valuable secrets behind his success, from changing the 40-40-20 marketing rule into 41-39-20, his incredible concept of RFM, to his unparalleled philosophy of over-delivering. Brian's Book: Overdeliverbook.comFree Interview with Perry Marshall: BrianKurtz.netLove the show? Subscribe, rate, review, and share!Here's How »Join Your First Thousand Clients Community today:mitchrusso.comMitch Russo LinkedIn

In this show I'm joined by the one and only Brian Kurtz, he's a true Direct Marketing Legend. Brian says himself that he loves direct marketing, and believes that marketing isn't everything - it's the only thing. He even taught direct Marketing at Rutgers University, in 1989. He's sent over a billion pieces of mail over the past 20 years. More than anything he's about relationships and long term value. He speaks from experience having built a publishing company to 9 figures, and he's been helping mentor and teach the next generation for decades , and runs the Titans Mastermind. He's also lived a live and been through many resets and in this show you'll here his insights and more. Learn more about Brian at www.BrianKurtz.net ---- This host and creator of this podcast is Simon Hedley. Building on his strong background in banking, business & strategy he's passionate about learning, sharing, and making the difference to people and projects. As “Strategic Alchemist” he's been the secret weapon of many well-known leaders, founders and thought leaders for over two decades. You can learn more about Simon at www.SimonHedley.com ,  connect and follow him on LinkedIn at www.linkedin.com/in/mrsimonhedley ,  Twitter.com/simonhedley or www.Instagram.com/thesimonhedley, and you can book a consulting call with him at book.simonhedley.com Remember at www.PauseStopReset.com you can find out more about Pause Stop Reset, how to access The Podcast Portal and get more resources to help you on your journey including the Journal and Book. Pause Stop Reset is published by www.TheSimpleIdea.com and for any queries, questions, opportunities or suggestions get in with the team via help@thesimpleidea.com.  

Our guest today is Joshua Lee Henry, a high-powered copywriter with a very interesting career before he started writing copy. That began 12 years ago, when Joshua wrote fundraising letters for victims of the 2010 earthquake in Haiti. At the time, he was also a pastor for a megachurch with more than 5,000 members. Fast forward to 2018, when Joshua started freelancing and wrote for big names including Jay Abraham, Brian Tracy and the Zig Ziglar corporation. Like a number of high-performing copywriters, Joshua moved under the umbrella of Agora, where he has written promotions that have made millions. These days, he is copy chief for Money & Markets, an imprint of Agora's fast-growing Banyan Hill company. After I spoke at Brian Kurtz's mastermind a few weeks ago, where Joshua had also spoken, Joshua reached out to me with an idea that was truly mind-boggling: How to structure a lead that truly gets and keeps 100% of a qualified prospect's intention. I'm not sure he put it exactly that way, but that's what I took away from it. Joshua offered to share his structure with you on this show, and I said yes. Joshua has taken some well-known copy elements, added a couple of his own, and come up with something truly bold and audacious. What makes his approach almost impossible to ignore is a deft combination of shock, and carefully-selected breathtaking facts. All the while, everything is legitimate and on the level. And proven. What's the unique about this approach is the way they are combined. Very powerful and a little unusual. Joshua originally developed the mind-boggling lead method for financial promos only. But for today's show, he went out of his way to find examples of each element in non-financial promo's. So, there's something for everyone here. You can get more info about the program World of Financial Copywriting here: https://bit.ly/3CaB9S8 And if you want to reach Joshua personally, his email is: joshualeehenry@activatemyadvertising.com Download.

Welcome to Life Transformation Radio In this episode, Rocky Buckley and I discuss how your life decisions are all about you. So if you want to understand how your power in what you decide can bring fame, influence, and how it can impact the life you want to live, tune in now! In this episode, you'll discover:      It's All About You   Self Empowerment   Live the life you want to live About Rocky Buckley    Over the last 23 years, Rocky has helped his clients bring over $100 million dollars in training programs and information products to the market. He's consulted on over 3000 projects for clients ranging from billion-dollar brands like Wiley, Pearson, and Macmillan, to experts, authors, thought leaders, influencers, and entrepreneurs. He is the creator of a training program for experts called Platinum Path and a membership community called The Power Persona Project, where he has conversations with superstars like Kevin Harrington from Shark Tank, legendary authors and speakers like Bob Burg, and internet marketing gurus like Stu McLaren, and Brian Kurtz. More Information Learn more about Rocky Buckley by visiting https://www.rockybuckley.com/ Thanks for Tuning In!

Welcome to Life Transformation Radio In this episode, Rocky Buckley and I discuss how your life decisions are all about you. So if you want to understand how your power in what you decide can bring fame, influence, and how it can impact the life you want to live, tune in now! In this episode, you'll discover:      It's All About You   Self Empowerment   Live the life you want to live About Rocky Buckley    Over the last 23 years, Rocky has helped his clients bring over $100 million dollars in training programs and information products to the market. He's consulted on over 3000 projects for clients ranging from billion-dollar brands like Wiley, Pearson, and Macmillan, to experts, authors, thought leaders, influencers, and entrepreneurs. He is the creator of a training program for experts called Platinum Path and a membership community called The Power Persona Project, where he has conversations with superstars like Kevin Harrington from Shark Tank, legendary authors and speakers like Bob Burg, and internet marketing gurus like Stu McLaren, and Brian Kurtz. More Information Learn more about Rocky Buckley by visiting https://www.rockybuckley.com/ Thanks for Tuning In!

Over the last 23 years, Rocky has helped his clients bring over $100 million dollars in training programs and information products to the market. He's consulted on over 3000 projects for clients ranging from billion-dollar brands like Wiley, Pearson and Macmillan, to experts, authors, thought leaders, influencers and entrepreneurs in 9 countries and over 100 different markets.Rocky Buckley is also the creator of a training program for experts called Platinum Path and a membership community called The Power Persona Project, where he has conversations with superstars like Kevin Harrington from Shark Tank, legendary authors and speakers like Bob Burg, and internet marketing gurus like Stu McLaren, Brian Kurtz and Pedro Adao and many more.https://www.platinumpath.co/about/

Simon Severino is an Author, CEO of Strategy Sprints and Host of the Strategy Sprints podcast. He has interviewed powerhouse entrepreneurs like Rita McGrath, David Allen, Nir Eyal, Perry Marshall, Verne Harnish, Brian Kurtz and hundreds more on business, productivity and growth. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. As a member of SVBS (Silicon Valley Blockchain Society) he enables cross-stage capital flows and helps minimize execution risks in technology startups. His team is trusted by Google, Consilience Ventures, Roche, Amgen, AbbVie and hundreds of frontier teams. He is a TEDx speaker, and has appeared on over 500 podcasts. He writes for Forbes and Entrepreneur Magazine about scaling digital businesses.https://www.strategysprints.comMichael and Simon talk about how you can adapt an agile methodology from product development to growing your business and multiplying profits. Simon who has authored the book "Strategy Sprints" shares great tips on leadership and profit making.Michael and Simon discuss examples and habit that you can leverage daily, weekly and monthly to change your business.

Our guest today has a unique vantage point in copywriting. As an executive at Boardroom for 34 years, Brian Kurtz worked with many of the most successful and famous copywriters of our time, including Gene Schwartz, Gary Bencivenga, and many others. As the guy in charge, Brian was responsible for selling well over one billion dollars' worth of products, “$39 at a time,” to millions of people. Seven years ago, Brian started a second career writing books and running mastermind groups. As well as republishing old direct marketing classics. I've wanted to have Brian on the show for a long time, and I was thrilled when he agreed to talk about the copywriting legends he has worked with. If you've ever wondered what the people at the top of this game were and are like, today's your lucky day. Brian's here to tell you. Brian started out by zeroing-in on what the greats of yesteryear (and some of the superstars he worked with are very active today) do differently from other copywriters. We can all suppose, imagine, or try to find hints from stories and their work. But Brian worked closely with these writers to create winners. After some sharp insights about what makes the champions a different breed, Brian and I spent a lot of our time talking about the man who just might be everyone's favorite Old Master, Gene Schwartz. We went way beyond Gene's two famous books as Brian shared some stunning stories about working with Gene, and his life outside of writing copy. Brian has a number of offers, including a special one (number 3) for Copywriters Podcast listeners only: 1) Opt in to Brian's weekly blog at briankurtz.net (and there is lots of free content at that link as well) 2) Go to OverdeliverBook.com to buy his book. You'll get instructions on how to buy it on Amazon, and send him the receipt to get the bonuses. Less than $20 for the book, and the bonuses are incredible. 3) My favorite: Special offer on Breakthrough Advertising / The Brilliance Breakthrough: Both books together for $300 -- a $35 saving. And free shipping If you're outside of the US, Brian will take half off of expedited shipping. So, $300 for both books, $330 for outside the US. We haven't set up a link for this special offer. It's good for up to one week after the podcast. You have to email Brian: brian at briankurtz dot net for this special offer, and be sure to put “Friend of David” in the subject line. Download.

Our guest on the podcast this week is Simon Severino, CEO of Strategy Sprints and Host of the Strategy Sprints podcast. He has interviewed powerhouse entrepreneurs like Rita McGrath, David Allen, Nir Eyal, Perry Marshall, Verne Harnish, Brian Kurtz, and hundreds more on business, productivity, and growth. He helps business owners in SaaS and Services run their companies more effectively which results in sales that soar. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. His team is trusted by Google, Consilience Ventures, Roche, Amgen, AbbVie, and hundreds of frontier teams. He is a TEDx speaker and has appeared on over 500 podcasts. He writes for Forbes and Entrepreneur Magazine about scaling digital businesses. Today Simon talks about his passion for ‘aliveness' in business, how important our energy is to how we show up to our work, and how creating sacred space is the key to winning teams. As he says, twenty years ago he fell in love with business, how we can start and enter the market, and how to win in business, whatever your interpretation of that is. Although he is undoubtedly a systems guy, he talks freely about energy and the frequency of potential and vibration - how a business needs to inspire people to feel more alive and how his simple methods get incredible results for his clients. Listen in as Simon shares some important yet simple perspectives on how you as a changemaker can fulfill your potential in business while also enjoying the journey and having a life. We discuss the ‘sacred' and how the best performing teams create sacred space, how words have energy, and the potential to shift people's mindsets when you use the correct ways to connect to people's emotions. And I loved it when Simon took a stand against using words like “leads' as he says they are not leads they are interested people so don't dehumanize them in your copy or approach. If you would like some tangible insights about how you can get better at business in ways that will make you feel alive, then I think you will gain some great insights from Simon that will inspire you to perhaps think a little differently about your current approach. I suspect you'll enjoy Simon's unique perspective on the energetic exchange of business and the truth and freedom that is just waiting for you to claim it. I hope you enjoy this conversation as much as I did. Key Takeaways The simple approach to doubling your revenue in just 90 days with strategy sprints How's not about the money, it's about the aliveness What simple steps you can take to grow your business in meaningful ways (and it's not the usual hot air we often hear!) How business is an energetic exchange of understanding, love, and deeply caring for others How to find your ‘sacred' - your way of doing business, your way of selling and marketing so it feels good. Memorable Quote “Most people have a very complicated approach to business and we keep it simple and direct. It's based on 2 very simple things, truth, and freedom. There are just 3 numbers to track, 3 goals, and maximum freedom in how people get there. It's not that hard.” —Simon Severino Episode Resources: http://strategysprints.com/ (Strategy Sprints Website) https://www.linkedin.com/in/simonseverino/ (Simon's Linkedin) http://sacredchangemakers.com/ (SacredChangemakers.com) http://coachesbusinessschool.com/ (CoachesBusinessSchool.com) https://www.instagram.com/jayne_m_warrilow/?hl=en (Jayne Warrilow on Instagram) Thank you to our sponsor: A HUGE thank you to the members of Coaches Business School who are our podcast sponsors, and also our extended community who are helping us to make a global impact aligned with the United Nations Sustainable Development Goals, all visible on our website. If...

The World's #1 Personal Development Book Podcast! In this episode, I have the pleasure to interview author Brian Kurtz. Brian has been a serial direct marketer for over 35 years and never met a medium he didn't like. Brian has been responsible for the mailing of close to 2 billion pieces of direct mail and for the distribution of millions of other impressions and promotions. He has been committed to working with the most innovative direct marketing technique working with some of the greatest consultants and copywriters who have ever lived! Our conversation today is all about his book Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. Please enjoy this amazing conversation with Brian Kurtz. Brian Kurtz Website: www.briankurtz.net Buy The Book: www.overdeliverbook.com Today's episode is sponsored by Audible. Try Audible for free: www.bookthinkers.com/audibletrial. The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

Over and over again, you'll hear how hard it is to land clients as a copywriter. Maybe you even believe it yourself.  But the truth is, getting clients is easy. You just need to display the right traits.  And if you're not landing as many clients as you want, it's because you're not ticking off the criteria in your prospect's mental checklist.  Today's guest is Brian Kurtz. After 30+ years at Boardroom Inc, he's worked with nearly every A-list copywriter you could name. So he's got plenty of advice for new and experienced copywriters alike.  In this wide-ranging conversation, you'll discover the 7 characteristics direct-response powerhouses look for when they're hiring a writer.  So if you're ready to get clients on command, listen now!  Episode highlights include:  Two “weird” books that'll make you a better copywriter (even though they've got nothing to do with marketing)  (13:24)  The “batshit crazy” copywriter's method for deeply understanding your market (without ever talking to them) (18:26)  The fastest way for a newbie copywriter to close clients on command (24:45) How the “fuzzy yellow balls” principle lets you outcompete A-listers (even if you have half the skill) (25:33)  Understand these principles to go from “starving copywriter” to “trusted advisor” (26:56)  The 40, 40, 20 Rule which determines the success of any campaign (29:18)  How to get 50%+ lifts in your conversions (without changing the offer or list) (31:25)

Michael is joined by Brian Kurtz discuss S4 Ep 17 Onyx.

Sales are definitely the lifeblood of any business, without them, there's no business. But some business owners struggle to make sales let alone doubling them. In this episode, we focus on how to double your sales in sprints with Simon Severino. Simon is an author, podcast host, and CEO of Strategy Sprints where he helps business owners have sales that soar. He knows that business owners have a lot on their plate which is why they find it difficult to find the time to create a growth strategy. Amplifying sales begins with having a simplified business process. This requires awareness of the things business owners can control, and getting clear on their daily, weekly, and monthly habits. He shares several strategies that 6-figure and 7-figure businesses can use to effectively double their sales. His insights and expertise are definitely going to be valuable for your business, so let's dive in. For full show notes, links and transcription visit: https://samanthariley.global/podcast/392 ABOUT SIMON SEVERINO Simon Severino is an Author, CEO of Strategy Sprints, and Host of the Strategy Sprints podcast. He has interviewed powerhouse entrepreneurs like Rita McGrath, David Allen, Nir Eyal, Perry Marshall, Verne Harnish, Brian Kurtz, and hundreds more on business, productivity, and growth. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. As a member of SVBS (Silicon Valley Blockchain Society) he enables cross-stage capital flows and helps minimize execution risks in technology startups. His team is trusted by Google, Consilience Ventures, Roche, Amgen, AbbVie, and hundreds of frontier teams. He is a TEDx speaker, and has appeared on over 500 podcasts. He writes for Forbes and Entrepreneur Magazine about scaling digital businesses. WHERE TO FIND SIMON SEVERINO Website: https://www.strategysprints.com/ LinkedIn: https://www.linkedin.com/in/simonseverino/ Facebook: https://www.facebook.com/groups/entrepreneurshipinsprints YouTube: https://www.youtube.com/channel/UCqe61wN1WKIqWLEzuB9CPOA Podcast: https://podcasts.apple.com/us/podcast/strategy-sprints/id1299008831 CONNECT WITH SAMANTHA RILEY Facebook: https://www.facebook.com/samriley/ Instagram: @thesamriley LinkedIn: https://www.linkedin.com/in/samriley/

How direct mail can give you a competitive advantage and make you a better marketer both offline AND online. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here's a glance at what you'll discover from Brian Kurtz and Joe Foley in this episode: Brian Kurtz shares the 101 on direct mail INCLUDING what it is, how it works, how it has changed, and WHY it works Joe Foley explains how physical content delivery like books, event boxes, and more can bring you more revenue Brian explains a secret of the most successful businesses online who have the most diversity in their market Why creating a physical version of your digital products could end up becoming a huge profit center for you Why Customers who engage with your business OFFLINE tend to have higher lifetime values as Customers How to better reach your prospects, WOW your Clients, and create raving fan Clients who stay Clients for life