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In April 2018, shortly after the shooting that took place at YouTube’s headquarters by 38-year-old Nasim Najafi Aghdam in San Bruno, California, the media learned from Aghdam’s father that she had been confronted by Mountain View Police Department officers prior to the shooting taking place. Before MVPD had time to make this connection themselves and gather the necessary information, news of this fact quickly went viral with the media, local communities, and the general public demanding answers and speculating on what the answers to those unanswered questions might be. In this episode of The Invincible Brand Podcast, Melissa Agnes sits down with Captain Chris Hsiung of MVPD and Katie Nelson, Social Media and Public Relations Coordinator for MVPD, to discuss the behind the scenes of what happened, how it happened, and the crisis ready strategies that MVPD quickly put into place in order to regain control of the narrative of the incident and mitigate the risk of losing trust and credibility with their community and the general public. Learning of a serious issue or crisis once it has already gone viral against your brand is a business risk that applies to any type of organization in this day and age, and the tips, strategies, and insights that Captain Hsiung and Katie share in this episode are relevant to all businesses whether you’re a brand of one, a mega corporation, or whether you’re in the public or private sectors. This episode explores: How a Crisis Ready organizational mindset prepared MVPD for this moment before it happened The Ultimate FOMO moment when Captain Hsiung was “off the grid” on a cruise for the initial 18hrs of the event Behind the scenes decisions and discussions The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage Links discussed in this episode The first response statement published by MVPD before they could release the video footage of the incident The official response published by MVPD with the video of the incident Follow and connect with MVPD on social: Facebook Twitter Instagram
Captain Chris Hsiung commands the Special Operations Division at the Mountain View Police Department in Northern California, and he has been serving there for over 21 years. Since 2012 he has managed the department's social media strategy, platforms, and engagement with the community. He is recognized as an national industry leader with organizations like the International Association of Chiefs of Police, California POST, and GovTech. In this episode, Chris talks best practices for professional and personal online presence, with very practical insights for engaging the community, professionalism, and personal safety.
Kirsten, ELGL's Executive Director, talks with Captain Chris Hsiung from the Mountain View, CA police department about everything from affordable housing in Silicon Valley, to the challenges and opportunities of a modern police career.
Chris Hsiung is a Captain with the Mountain View Police Department in California and was instrumental in bringing social media to the northern California department. Captain Hsiung was the Public Information Officer in 2012 when the Mountain View PD adopted social media as a way to connect with and build better relationships online with their community that would benefit their in person interactions as well. Mountain View is in the heart of Silicon Valley so there are no shortage of experts in the use of digital communications that can watch what the department is doing and their expectations can be high. Mountain View PD has a great relationship with their citizens and their corporate partners due in part to embracing an open, transparent relationship that is focused on service. Chris is now the Captain in charge of the Patrol side of the MPD house. As he says, "If it's a uniform function, it falls under my team's command." Captain Hsiung regularly assists other law enforcement agencies in the use of digital and social media to ensure the best possible outcomes for the greater law enforcement family with the public they serve. You can find Chris and the Mountainview PD: Twitter: https://twitter.com/chMtnViewPDFacebook: https://www.facebook.com/mountainviewpolicedepartmentWeb: http://www.mvpd.govNixle: http://local.nixle.com/mountain-vie-police-department Blog: http://www.mountainviewpdblog.com/Twitter: http://www.twitter.com/mountainviewpdPinterest: http://pinterest.com/mountainviewpd Podcast: https://itunes.apple.com/us/podcast/mountain-view-police-silicon/id836393570?mt=2 This episode of The Police Podcast was brought to you by:
Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out [...] The post TCIP #029 – Managing the Law Enforcement Crisis Post Ferguson and New York with Captain Chris Hsiung, Tim Burrows and Louis Hayes appeared first on The Crisis Intelligence Podcast.
Welcome to episode #001 of The Crisis Intelligence Podcast with Captain Chris Hsiung and Shino Tanaka. When I think “crisis intelligence” I immediately think of the Mountain View Police Department in Silicon Valley. What this police department is doing to engage with their community on social media and how they’ve integrated social media as a [...] The post TCIP #001 – Doing Crisis Communications Right with the Mountain View Police Department appeared first on The Crisis Intelligence Podcast.