Podcasts about industry experts

TOPIC: Supplier Relationships PANEL: Dave Andrea, Plante Moran; Lindsay Brooke, Industry Expert; Gary Vasilash, shinymetalboxes.net; John McElroy, Autoline.tv

John Marvin grew up in Kansas as a member of a family with significant medical experience. John's father, for example, was a family physician in a small Western Kansas town. John describes some about his life and how his thoughts and attitudes were greatly influenced by his father. Late in his high school career John told his dad that he did not want to grow up to be a doctor because, as he put it, he didn't want to work as hard as his father worked. John will explain that to us. As he also put it, his comment came from a young naïve boy.   In college John settled on securing a marketing degree. After college he ended up going deeply into marketing and eventually he entered the optical industry specializing in optometry.   John and I have some wonderful discussions about self growth, leadership and how to help people and companies grow. I got, and I think you will get, many great ideas from John's experiences and that we all will be the better for what John has to say and teach us.       About the Guest:   John D. Marvin is an entrepreneur and dynamic leader with a proven track record of success in healthcare, wellness, and the eyecare industry. As President and CEO of Texas State Optical (TSO), he has transformed the organization into one of the largest and most respected networks of independent optometrists in the United States, generating upwards of $110 million in annual revenue. With over two decades of experience at TSO, John has cultivated a member-owned cooperative that empowers optometrists to operate independently while benefiting from robust centralized support. His leadership has been pivotal in fostering a culture of innovation, professional growth, and exceptional patient care. John's career spans over 40 years, during which he has held executive roles across various industries, including marketing, consulting, and healthcare. His entrepreneurial spirit is evident in his strategic leadership during TSO's transition from a retail chain to a cooperative network in 2001. Under his guidance, TSO shifted its focus from product-driven services to comprehensive medical eyecare, reinforcing its reputation as a patient-centered organization. Beyond TSO, John serves as President of Texas Eyecare Partners and Health and Wellness Consulting. As a lifelong advocate of personal growth, John has studied the transformative power of mindset and the “inner game” of success. His insights into leadership, achievement, and business management have made him a sought-after speaker and certified John Maxwell Professional Coach. John passionately shares his experiences to inspire others to unlock their potential, offering actionable strategies to overcome challenges and drive meaningful change. John's dedication to education and collaboration is evident in his efforts to support emerging professionals in the field of optometry. He has fostered strong relationships with the University of Houston's College of Optometry and the Texas Optometric Association, contributing to scholarships, professional development programs, and initiatives that promote medical optometry. Through his vision and unwavering commitment to excellence, John D. Marvin exemplifies the principles of leadership, empowerment, and innovation, making a lasting impact on the eyecare industry and beyond. Ways to connect John:   https://www.facebook.com/jdmarvin  https://www.linkedin.com/in/jdmarvin/  https://www.instagram.com/jdmarvin/ https://tso.com/   About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/   https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:21 Well, hello, everyone. Once again, wherever you happen to be, I'm your host on unstoppable mindset, Mike Hingson, or you can call me Mike, whichever you prefer. And our guest today is John D Marvin. John is an entrepreneur. Has been an entrepreneur for quite a while, and he has been involved in a number of different kind of endeavors over his life. And he's worked, worked in the eye care industry a bunch, and is now in charge of Texas State Optical. We're going to learn more about that and and all the other things I don't know whether I care, does me a whole lot of good directly, but it's fun to talk about anyway. No, no doubt. So John, I want to really welcome you. I'm glad we finally made this work. I'm glad we got a chance to connect. So welcome to unstoppable mindset.   John D Marvin ** 02:13 Well, thank you, Mike. It's a real pleasure to be here.   Michael Hingson ** 02:15 Well, I'm glad that we we get a chance to really talk. We haven't really done too many podcasts on eye care and optical stuff, so I'm glad to be able to do it. But I'd like to start, as I'd love to do so often, tell us about kind of the early John growing up, and go from there.   John D Marvin ** 02:33 Okay, I was born and raised in Kansas. I that that's northern Texas, right? That's northern Texas. That's right, yeah, I actually grew up in western Kansas. I was born in Kansas City, but I grew up in western Kansas, and my father is a family physician, and had the kind of stereotypical country doctor practice small town, 2000 people, and my mother was his office manager for a number of years. And so it was a kind of a family business. And I have three siblings, sisters, and so we grew up in a small Mayberry type town, and it was great riding bicycles till the street lights came on at night, and catching fireflies and all that kind of good stuff. And then I decided to go to school. I chose to go to school in Tulsa, Oklahoma, and graduated, it's an emphasis in marketing and marketing and business administration, and ended up in the ad agency business for a little bit of a time, and just kind of really decided that wasn't for me, and ended up from there going into pharmaceutical sales. And really enjoyed that, and enjoyed the the outside sales aspects of it and calling on doctors. And my territory was western Kansas, so I used to say, and still refer to it as my territory looked like my high school football schedule. So we would go to these small towns. And of course, most everyone out there knew my father, and so the typical problem of trying to get past the front desk was made a little easier because people knew my family, and from that, I ended up taking an administrative, marketing administrators position with a group of surgeons in in Wichita, and that led to introduction and eating some ophthalmologists in Houston. Them and followed a job opportunity I had with them and came to Houston in 1989 I've been here ever since, but it was after four years of working with them, I ended up going out on my own and started my own business, which was Marketing Management Group, which did consumer research, and then we would develop marketing strategies based on that. And one of my clients, early clients, was Texas State Optical. And because of my background in eye care, both in Wichita, Kansas and in Houston, I had a better I got some insight into the consumer. And so the work I did with Texas State Optical was a lot we did a lot of work, and did several studies with them, and that kind of introduced me to the whole group of franchisees that made up the Texas State Optical organization. Subsequently, I helped them organize, the franchisees organize, and in the late 90s, 1999 I was hired by the franchisees to put together a Franchise Association, and through that, ultimately help them acquire the company, purchase it, and from that during that process, was asked if I would be willing to come on board as the new president of the company once they purchased it. And that was in 2001 and I've been president ever since. So here you go. It kind of takes you from Small Town Living to big city operations and a network of about 100 optometry offices.   Michael Hingson ** 06:47 So what exactly is Texas State Optical? Or maybe first, what was it and how is it morphed over time?   John D Marvin ** 06:56 Well, originally it was founded by four brothers in 1936 in Southeast Texas, little town called Beaumont, and famous for a lot of things in that part of the state. One of them is Janis Joplin, the others, Big Bopper and George Jones and but it also was the birthplace of Texas State Optical. And they grew a network of privately owned they owned them all over 300 locations throughout Texas, Mexico, Oklahoma and Arkansas, Louisiana and and then in the early 70s, they sold it to a pharmaceutical company, ironically, the same one that I had worked for when I was calling on western Kansas. But when they sold it, it got converted to a traditional franchise model, and it stayed that way until the franchisees purchased it in 2001 when we I was involved, and we turned it into a brand license business, taking that iconic license that had been around Texas optical since the 30s, 1930s and and then turning around and licensing the use of that brand to young optometrist who wanted to own their own practice, but saw the use of that brand as kind of instant credibility, because a lot of people were familiar with that brand.   Michael Hingson ** 08:40 So what does it provide? What did one of the organization provide under the brand? Well,   John D Marvin ** 08:46 we use the use of the brand, and so you got immediate notoriety in terms of just people's awareness of it, but also we put together kind of a la carte menu of optional services and support and resources that licensees could either take advantage of or not, and it was a really hands off model. We didn't have any, and still don't have any operational control over the way business was done. We We influenced that through best practices and sharing of information, but certainly we didn't require have any requirements of the way that they would operate. Reality is most private practice optometrists operate pretty well, and so we were there to kind of coach and help, but mainly it was them using our brand name, which had a really strong consumer value to it.   Michael Hingson ** 09:44 And so what kind of changes when the franchisees all joined together and bought the company and so on? How have you and they changed it over the years.   John D Marvin ** 09:59 I. I think the biggest change from 1999 to 2001 when they bought it, and to this day, has been the culture of the company. And that is, you know, it's something of a franchise opportunity, yeah, and a lot of your listeners probably either own franchises. Thought about franchises, and you know, it might you and I spent the next year trying to decide we were going to own a franchise. And we'd go out and do all sorts of research, and we'd look into this one and that one, and what kind of industry we want, and we'd finally select one that we were really impressed with. Thought about for great opportunity. We'd pay our $50,000 franchise fee, and about the second or third day of owning that franchise, we would decide that these people don't know anything about this business that we're in, and there's just this inherent adversarial relationship that exists between a franchisee and a franchisor. Some for good reason, some just because of the independent, entrepreneurial nature of a franchisee. Well, when the franchisees owned the company, they owned the franchise, or that adversarial dynamic kind of left. And so now there's nobody to kind of blame except yourself, and people are inclined not to do that as much. And so there was a greater tendency to kind of work together, work through things, come up with solutions to problems or resources that were needed. And it just created a much more homogeneous type of culture, and to the point where our annual meeting we host every year is referred to as our family reunion. And so we gather everyone together. It's really an atmosphere of all of us being as one family, sharing the same kind of core values, and all out to do the same thing, and that is just provide great quality eye care for our communities. And so that, that is a big change. Of course, there's always the things like collective purchasing, education and training. The main difference in those areas are engagement. When you are asked by a franchisor to engage in certain activities, there's that inherent reluctance to do that in our organization. There's an inherent acceptance of it because it comes from a colleague, it comes from others and doctors are more leading doctors than they are being led by some set of suits someplace in the Northeast.   Michael Hingson ** 12:50 Yeah, and that is such an extremely important thing to be able to really make it a family, a disciplined family, but still a family nevertheless, which is kind of cool. I'm curious about something being blind, and having been blind my whole life, and involved with blindness consumer organizations, one of the things that we have found often is that most people in the eye care industry, primarily in the ophthalmological industry, which is kind of a little bit more relevant to us, but tend not to really have a lot of knowledge about blindness and blind people. And so, for example, there are so many stories of a person going into the office of an ophthalmologist, for example, maybe they're losing their eyesight, but the ophthalmologist examines them and for whatever reason, will say things like, you're going blind. I'm sorry, there's nothing I can do, and walk out and never provide any other kinds of resources or knowledge to help the person who's losing eyesight. I don't know whether you see that, given where you are or what your thoughts are on that, but I'd be interested to get your thoughts because it seems to me that there's a lot of opportunity to do significant education about blindness and low vision to recognize that the reality is, blindness isn't the problem. It's people's attitudes traditionally that are the problem.   John D Marvin ** 14:28 That's an excellent point. Mike, I you know my first thoughts are the profession of optometry is really involved in preventing right blindness, and so it's kind of one of the few areas of healthcare that is more prevention oriented than other areas. Most areas are treatment oriented. In other words, you become sick. And then we treat you right, and the profession of optometry is all about we talk to people all the time about protecting your vision and preventing problems from happening. Now, as we see patients that end up either through glaucoma or some form of pathology, retinal issues, start to lose their vision. There comes a point early in that process where they are, frankly, they are outside of the scope of care that an optometrist can provide. So they end up being referred to an ophthalmologist. That being said, there are several optometrists across the country that have decided to devote themselves to low vision, and that's kind of a form of blind and what I would call blindness care, and where it's not complete, there is some level of vision there, but it needs a lot of enhancement, either through equipment or through other types of therapeutics practices. And there are optometrists who say, I'm not going to sell glasses. I'm not going to focus on contacts. I'm going to just provide a low vision clinic. And they're not not there's not a large number of them, but there are some, and what I've experienced in that is it does take a particular type of practitioner to be successful with that. And when I say successful, I mean, to be able to establish the type of patient doctor relationship that actually produces some really positive outcomes and helps people better manage their loss of vision, either whether that's progressive and eventually will become complete, or whether It's stalled at a point where they just cannot function without special aid, like I said, equipment, or some type of therapeutics. And there's just not a lot of people go into Optometry for the refractive side of things, and and so there's, there's not that motivation, really, to learn much about it. We do as an organization. We're very involved with prevent blindness as a national organization, and we'd also have some involvement with low vision clinics that are in the Houston Medical Center. But outside of that, you're right. There's not a whole lot of folks that understand it, probably, or maybe it's just they don't have the patience for it, because it does require a different kind of patient care approach, even   Michael Hingson ** 17:55 so what I wonder is, if there is an opportunity, maybe to provide additional education, so that if your your franchisees, for example, encounter a person who's losing eyesight and they and they realize that that they can help refer them to sources or resources that can assist because part of the problem is that, typically in society, blindness is viewed as such a horrible, devastating thing. And I understand that eyesight is a very wonderful thing, and people want to have it, but the reality is for a variety of reasons that doesn't work for everyone. The problem is that we have so much fear of blindness that we don't tend to deal with and I just wonder if there might be a way to provide some sort of a system or program that would help teach your people that blindness isn't really the end of the world, which is not to say, don't try to prevent it if you can, but when you can't, you can also be an additional source. To say, here are places where you can go, or here are some things that you can learn.   John D Marvin ** 19:16 Well, I do think that it's important, and I'm aware of many, keeping in mind that our members who own locations that use our brand are independent, we have provided them local organizations, clinics, things like that, which help them in referring people that need that kind of help and in education, I think also an important factor is that it's not just the patient that can use that it's the patient's family, because it, while it's perceived as something that you know you. I know that people value their sight, and the thought of losing it and becoming blind is is frightening the individual, but it also is frightening and disruptive to family, who father, mother, wife, husband, son or daughter, to deal with the changes in lifestyle that are required to accommodate that. Loss of vision is significant. You mentioned you've been blind since birth, and that's certainly one group of people, but there's an awful lot of people that end up experiencing blindness when they're in their 30s or 40s, after they've had a large portion of their life with vision. And it's, I don't want to say it's easier by any means. I first of all, I have no right in even suggesting that, but it's a different experience, for sure, not ever having had vision, versus having had it for a number of years and then losing it. And sometimes it might be as scary and frightening for the family around that person as it is the patient themselves. And so we do place a high value on getting people the kind of help and resources they need to better adjust to those changes.   Michael Hingson ** 21:28 Well, when I was born, I actually became blind because of what we now call retinopathy or prematurity, which originally was retro enterofibroplasia, which is harder to spell, but I love the term anyway. At about four months of age, it was discovered that I was blind, and the doctors told my parents they ought to just send me off to a home, because no blind child could ever grow up to be a contributor to society, and all I would do would be a drain on the family and then later on society. And my parents were very unusual in taking the stand that, no, you're wrong. He can grow up to do whatever he wants, and we're going to give him that opportunity. And that was, and really to a very large degree today, still is, a very unusual attitude to take, because we fear blindness so much, and while I appreciate the reality of eyesight is very important for most people, what I would love to see are ways to create more of an understanding so that People understand that blindness isn't the end of the world, and that's what what we see all too often in society in general, which is unfortunate, and you're right. I don't know whether it's easier if you're blind from the outset or become blind later in life. I know any number of people who became blind later in life, who went to programs where philosophically, they were taught blindness was not a problem, and they learned that they could continue to be contributors to society, and they tend to intend to Do that, as opposed to many others from both camps and from birth or not who never understand. Blindness isn't going to be the end of the road if people let it be. So it's it's just one of those conundrums that we end up having to deal with on a regular basis.   John D Marvin ** 23:38 The name of your podcast dealing with mindset, right? A lot of it is exactly that. And if you're find yourself in a you know, the child who's born blind can either have a support system and family and parents that impact his his or her mindset in a way that creates the expectation and understanding that it it doesn't have to be limiting. And same goes with someone who's blind later in life, right? It's a matter of how you look at and decide for yourself. I mean, we all know people that, whether it's a loss of a one of the most five senses, the important senses, sight or hearing, so forth, there is a natural mind. There's one set of mind people that have a mindset that, oh, poor you. Now you've got insurmountable challenges in your life, and this is going to be difficult the rest of your life. And then the other mindset that many parents have recognizing their opportunity they have with their child is to say, yes, that's you. But that doesn't have to define you, that doesn't limit you. You can overcome those things and and I think that that is even in our business, where you have someone who comes into the office and through some type of diagnostic testing, it's determined that they are losing their sight, and that the natural outcome of this progression of pathology will be the total loss of sight. We have the opportunity there, at that point, to affect their mindset, yeah, and to either tell them this is a circumstance that will not limit you or define you, and here are some resources and education materials and opportunities in that area that can help you better understand what you're living with and how that you can overcome that, just from the census standpoint, because It doesn't have to be something you have to overcome in life, per se. It just has to be an accommodation you make, because you can't see when other people can right. And it is all about mindset.   Michael Hingson ** 26:13 It is all about mindset. No doubt about it, you're absolutely correct in that regard. And it is, it is something that we'll all be dealing with for a while, but hopefully over time, the mindset of people will change to recognize that there are always alternatives. Being a Star Trek fan, I love Spock and Kirk who are always talking about there are always options, and there are always ways to get around doing things or to accomplish things that you might not think about, but you have to be multi dimensional in your thought process.   John D Marvin ** 26:52 Well, the other exciting aspect of all of this is the the fact that those with growth mindsets are working diligently on technologies that can actually supplant the deficiency and come up with ways to correct blindness. And so there we may even, in our lifetime, live to a point where the pathological condition that you were born with doesn't have to be permanent. It can be reversed using technology that provides you with as good, if not better, vision than people who weren't born in that same situation.   Michael Hingson ** 27:33 Yeah, the only people who never will come out of it are politicians, because they take dumb pills when they become politicians. So we can pick up them.   John D Marvin ** 27:40 Well, listen, just you could be blind and still be able to see, right? Yeah, that   Michael Hingson ** 27:47 leaves them out. Yeah. No, I understand. I understand they're fun to pick on. But you what? What really made you decide to go into the eye care industry, into that, that whole environment, what, what attracted you to it, or was it just sort of so natural? Well, obviously, that's a mindset. Yeah,   John D Marvin ** 28:10 there's a couple of things. Think the thing that attracted me to kind of eye care in general, and put ophthalmology and Optometry in the same bucket for this. What attracted me to was this whole area of health care that I kind of grew up in with my father and family practice in a small town. Because, you know, my family practice in the 60s and 70s was a whole different discipline than it is today. Oh, I know, you know, especially in a small town where the closest specialist, if you would, is 90 miles away. And so my father had to be what we call today, functionally, you know, a functional medicine, meaning that he had to be able to kind of treat the whole person. I mean, he used to be very proud of the fact that a large percentage of the kids that were in the school that I grew up in, he delivered and so, you know, there was no obstetrician in this small town. So if a woman became pregnant, then he provided her prenatal care. He gave, he delivered the child, and then he gave the provided the pediatric care afterwards. And so having that sense of kind of the global care of of someone kind of gave me a real appreciation for the kind of the system, the the systemic aspects of health. And when I was given an opportunity to get into the eye care business. Because I saw it more as getting into the healthcare business, and even though it was very narrow, defined in eye care, it gave me a connection. And I I'm a big believer that you start down a path and you follow it. And what maybe forest and trees and gardens, they may turn into desert or mountains or valleys or otherwise. So when I started, I really didn't know necessarily where it would go. And I guess you could even back it up and say that my whole entry into the pharmaceutical industry kind of started me down that path and and then that led to being in the practitioner side, which ultimately led to going from ophthalmology into Optometry. I frankly think that all of that background best prepared me to do what I'm doing today, and understanding the whole system of eye care, not just refractions and glasses and contacts, right?   Michael Hingson ** 31:11 Well, you know, and you started out in in the whole marketing world, as opposed to going off and becoming a doctor directly, which which gave you a different perspective. So it really makes sense as to what you're saying and it but you've had exposure to both sides, and that has to really help you in terms of doing the job that you've chosen to do.   John D Marvin ** 31:38 Yeah, I think you're right. I remember having the discussion with my father because as I was like a junior in high school and, and as most juniors you know, you start thinking about what you're going to do when you graduate high school and, and I was graduating high school at a time that I had a draft number given to me, there was a war over in Vietnam that was still going on, and so I, you know, there for a period of time, I didn't know whether I would even have a choice. Yeah, it turns out by the time I actually that last year between junior and senior, the war had really started to wind down. And while I got a draft number, it was very high, and the likelihood of me actually being drafted into service was very low. And so I made some decisions about what I was going to do post high school, and I remember having the discussion with my father about would he be disappointed if I decided I didn't want to be a physician? And he assured me that he wouldn't be disappointed, but he was curious as to why I was not interested in doing that, and I told him, I said, just to be candid, I don't know if I want to work as hard as you do, because at that time, I had spent many Christmases with him, not at home, even though, our town, I mean, you could almost walk to the hospital. Our Town was small enough that, but he was taking care of people in the hospital on Christmas Day or delivering a baby on Christmas Day, and he just, you know, it was clear that in that profession, the way he practiced it in those days was that the patients came first, and the family understood that. And we were all in the doctor business to in that respect, and this whole concept of work life balance was, you know, no one looked at things like that. I mean, everyone understood that this was a commitment that had been made, and it involved the entire family. So I told him, I said, I don't know if I'm willing to do that or not. And so I thought at that time, I decided that I was going to pursue a career in theology, and so that determined where I went to school. And about after my first year in school, I the university I had chosen, their whole theological department was more pastoral, and I wasn't interested in that. I was more evangelical. I was more interested in being an evangelist and and so I not having that in front of me. I decided that it switched to a marketing degree. And it turns out that to be a pretty good evangelist, you got to be a little bit of a marketing person yourself. Anyway, true. So, so I ended up going down that path.   Michael Hingson ** 34:53 Well, I would say if you had chosen the pastoral approach, you would have been working just. Just hard as a doctor. Oh, very much. So, yeah, but I guess I would also ask this whole issue of not working as hard given what you do today, how's that working out for you? Well,   John D Marvin ** 35:14 those were words of a very naive young guy. Yeah, because I didn't take I didn't understand the fact that if you're going to accomplish anything, it's going to require hard work, and you need a family that understands what your what your passion is, and what you've decided to do, and because it is, I mean, no one builds a career by themselves. They they build a career with the involvement and support of other people, and if, if they, if those beliefs aren't aligned, then you're going to end up in conflict and be constantly be torn between what it is you believe you're wanting to do with your life, versus your obligations, your other obligations. And put it   Michael Hingson ** 36:04 that way, well, you've been involved in the whole mindset and activity of being a business leader for a long time. What kind of key lessons have you learned along the way about personal growth?   John D Marvin ** 36:21 I think the thank you for that question. I think the one thing that I have learned, that I've tried to pass on to people is start, begin we I think that we naturally have this reluctance to take risk, because we don't want to fail at anything and and so we kind of take the approach that, well, if I want to pursue something, whether it be personal development or growth or even some profession, I need to know everything there is to know about it before I start it. And that is just not true. The only way you learn is by starting I have a friend and acquaintance who his career and his profession is leading people on climbs of Mount Everest. So that's his job. If you want to climb Mount Everest, I can hook you up with a guy that will help you do it. And it's a fascinating profession that he's in. And I asked him one time, how do you learn how to climb mountains. You know, how do you learn this? He said the only way to learn how to climb mountains is by climbing   Michael Hingson ** 37:46 mountains. I was gonna say, to do it, yes. And   John D Marvin ** 37:49 so I think the number one thing is to start. And if you're committed to it and you start, you'll figure it out. The rest of it, because there are no failures, there's maybe a setback or two, but as long as you keep focused on where you want to be and moving forward and getting better and learning, you'll figure things out. And I think so personal growth is really a decision and a commitment to continual learning, continual improvement and and you're never too late to get started. It's never too late, even if you're at 80 some years of age and maybe limited health wise, you can still start because there's so much, there's so many different resources today that are available to people. I mean, I got an iPad Mike, that's, I bet you I've got three 400 books on it. And, you know, used to be you couldn't have three or 400 books without a library in your house. Now you can have one iPad on a memory card. And I was just, I had a doctor's appointment earlier today, and while I was waiting in the reception, I pulled out my phone and I started reading a book that I'm reading, you know, and I had, didn't have to carry the book The lot of people do, lot of people have, but I was able to do that. And then there's what's available in terms of resources, of books to read are just unlimited. So I think that there's, there's all sorts of opportunities, just a matter of getting started and doing it. Second is consistency. Everybody can start. Few people can be consistent, or few people are consistent. We all know the classic, never if you're if you're someone who goes to a gym and works out, you know. Avoid that gem the first month of the year in January, because it is overrun with people who are starting their new year, and then by February, you also know that you're back to normal, because most people don't stay consistent. So starting and then becoming consistent are the two things that are probably most important, that I've learned   Michael Hingson ** 40:25 well, and that kind of leads to something I was thinking about, and that is the connection between mindset and long term achievement. Because it would seem to me that, as you point out with the gym, the people who create the mindset that I'm going to do this and really decide that that's what they're going to do, are more likely to have analyzed it and made that decision intelligently and then we'll stick with it, than people who just go off and say, I'm going to do it, but really haven't established A mindset, right?   John D Marvin ** 40:59 That's exactly true. And you know, people tend to focus on volume as opposed to continuity. And what I mean by that is people go to the gym and they they put all this intensity into the first day they haven't worked out in weeks or months, or even maybe a few years, and then the next day they're so sore they can't get out of bed and they can't so they decide they're going to take the next day off rest, and then that turns into a week off. And I'm a student of John Maxwell, the author, and he talks about what he calls the rule of five, and he illustrates it by saying that if you have a tree in your backyard that you're wanting to take out, you can take an ax and you can go out there and you can swing that Ax five times, and put down the ax and come back tomorrow morning, hit it five times. Come back tomorrow morning, hit it five times. And over a period of time, that tree will come down, or you can go out there and just try to chop and chop and chop, and that tree will defeat you, because you will run out of energy and you'll be too tired to finish it, but if you'll just be consistent over a time with the rule of five, and he talks about it in any profession, if you want to get good at it, figure out what are the five things you need to do every single day to grow in that direction and to accomplish what you need to accomplish. And so I think that you're right that over a period of time, long term success is not done through intensity. It's done through consistency. And he also says, you know, you're never going to change anything in your life until you change what you do daily? And that is very, very true.   Michael Hingson ** 43:09 I know I haven't really been the greatest at doing a lot of exercising and so on, and a lot of walking, and especially here in the winter, it gets really cold, and so I tend not to do it. But what I figured out, actually, a couple of years ago was we have a wonderful, great room with an island in the middle of it, and I will just put on a book and listen to it and do laps around the bar, and I'll get up to 10 and 15,000 steps a day just walking around the bar. Now it's not going uphill and downhill, but still a lot of good exercise. And I find that not only does that work, but I enjoy it, because I get to read at the same time or do other things. Of course, my dog probably thinks I'm nuts, and my cat, my cat avoids me. But by the same token, you know, it is exercise, and I found that I have no problem really doing that every day, absolutely.   John D Marvin ** 44:12 And you know, we we live in a gym, yeah, and whether it's your room, your great room with an island, or whether it's a backyard or your neighborhood, we lived in a gym. I think that was illustrated in one of the Rocky movies really well when he was held up in northern Russia and just worked out using the materials that were with him. And so there really is no excuse to doing something, and doing something is better than doing nothing at all, and doing something every day will deliver unbelievable results over time.   Michael Hingson ** 44:59 It's a. All about establishing the mindset. Yes, it is. Well, you know, you've done this work for a long time. What kind of advice would you give to people starting out to help them get the mindset and achieve what they want to do with their goals?   John D Marvin ** 45:19 Well, first of all, I think developing and writing a personal growth plan, and I mean writing, setting down and starting, for instance, I made a decision several years ago that I wanted to get better at communication. So that was a decision. And the side of all the things that I wanted to try to commit to developing or growing in or learning, I picked communication. Why did you want as one of it? Because I felt like it was extremely important that you never accomplish, or I didn't believe that I was going to accomplish what I wanted to in life without the ability to communicate well with others, whether that be my spouse or whether it be the people I work with the customers I serve. I wanted to be good at communicating. I wanted to become good at that. I also had a friend tell me one time said, you know, if you will read five books on any subject, you'll know more about that subject than 99% of the people. And so I decided, Okay, I'm going to find five books on communication, and I'm going to commit myself to reading those over the course of the next year. And I just, you know, went out and started trying to determine what are really good books about communication. Some of them I kind of knew, like How to Win Friends and Influence People. That was one that I knew. Okay, I'm going to put that one on the list. Now I need four more, and one of them I knew that John Maxwell had written. So I you know, everybody communicates, but few people connect, and I said, Okay, I'm going to be another one. So I just kind of put together my little library of five books, and I started so I had developed very narrow and limited, but I had developed my own personal growth plan as relates to communication. So as I would tell my grandson, or I would tell a friend, if you want to start on developing a mindset and developing personal growth, sit down and make a plan for what you're going to do. And it's interesting, because if you'll ask people, tell me about your and I do this with people who work for me, and when I'm hiring, tell me about your personal growth plan. What is your personal growth plan? And you know, most people don't even know what I'm talking about, so they start making stuff up, and it becomes real obvious that they don't have one. From my employees, I require that as a part of their job and their annual performance review, we go over their personal growth plan. I want them to become more valuable over the course of this next year, because to themselves, because if they do, then they become more valuable to the company, right? And so I would instruct somebody to sit down and start and make a plan and identify something you want to be better at and and start growing in those areas that that described as starting with communication, has grown now to seven different areas in my life, and I've got at least five, in some cases, more books in each of those areas. And so I've got a very busy personal growth plan that I I work on each year.   Michael Hingson ** 49:12 Do you find that, as you read books on these subjects, as you're dealing with your personal growth, that in reality, you know a lot of the stuff already, at least to a degree. But by the same token, reading what others have written tends to drive the point home a whole lot more. And I ask that from the standpoint of common sense.   John D Marvin ** 49:40 Well, I think so. I mean how to win, which   Michael Hingson ** 49:42 doesn't mean that you don't learn things from the books, but, but a lot of it is, is stuff that you Intuit   John D Marvin ** 49:50 Yeah, I think that you know, a great example that comes to mind is How to Win Friends And yes, people that book, if you read it, it's like, well, yeah, naturally. Of course, but if you read it and you focus, you know, if you read it with the attitude, I want to learn something from this, then you begin to internalize what you're reading. And as you internalize it, you develop more cognitive, a cognitive awareness of it. And what I find super interesting is that book is on my list every year, so I commit myself to read that book every year. So now you know, this year will be probably my 15th, 16th time reading it. What I find fascinating is, I'll read the same chapter I've read, and I'll learn something new, something new, yeah, each time. Because, much like the saying about you can't step in the same stream twice, because it's not the same stream and you're not the same person. Same goes with reading material. You can read that book a second time, and you'll get something out of it, because you're not the same person that you were the first time you read it. And as you mature in your understanding, you get more knowledge out of the reading. Yeah.   Michael Hingson ** 51:17 Which? Which makes perfect sense, which also says a lot about the quality of the author. But you're right. You will always, if you look for new things to learn, you'll find new things to learn absolutely, which is what makes it so cool. And I I tell people all the time, and I'm not sure they always understand it. If I'm not learning at least as much as anybody else by being involved in this podcast, then I'm not doing my job. Because I believe every episode gives me as much, if not more, of an opportunity to learn as guests or all the people who listen, which is why I think it's so much fun, because I think that learning is as fun as it gets.   John D Marvin ** 52:05 It is, I mean, you're absolutely right, you know, they also, there's a you never learn anything quite as well as when you have to teach it, yeah, you know. And in a way, by hosting a podcast, your your preparation for it, you're setting down, your concentration on it forces you to absorb from every interview that you do, and you can't help but walk away with being different than it was when you sat down to start it. Yeah,   Michael Hingson ** 52:42 one of my favorite books is a science fiction book written by Robert Heinlein. It's called the Moon is a Harsh Mistress. And I don't know whether you read my science fiction. I   John D Marvin ** 52:52 don't, but that sounds interesting. So   Michael Hingson ** 52:54 the basic premise is, it takes place in 2075 there's a hint, and it's all about the moon, which is being controlled by the lunar authority on earth. And it really parallels the American Revolution. The difference is that a computer on the moon, as they put it, wakes up and helps in doing the revolution that eventually gets Moon free from the earth, but one of the major characters is Professor Bernardo dela Paz, who is a teacher. And one of the things that the that the storyteller describes on a regular basis is how Professor dela Paz can teach on basically any subject, as long as he stays at least one lesson ahead of the people who he's teaching, which often does. So he teaches so many different things, but all he does is works to stay just a little bit ahead of the people that he's teaching, so that he can go back and teach it, and of course, as as you and I would say when he's teaching it, he also learns a whole lot more. But I think it's such a clever book.   John D Marvin ** 54:11 It sounds like it science fiction, but if I if that, when that strikes me that'll be one I put down to read.   Michael Hingson ** 54:23 I think it's the I believe it's high lines better. His best book. A lot of people talk about another one called Stranger in a Strange Land, which is about Mars and the earth. But I think that the Moon is a Harsh Mistress. Was his best book, most imaginative book, which is kind of fun, yeah, but you know, it's, it's, it's just one of those things that I've just it's always stuck with me that dela Paz did that well. So over the time, being the president and CEO of Texas State Optical, i. Uhm, how has that shaped or changed your your views on leadership? Because I'm sure you've, you've had lots to do and lots to think about. I'm sure it's had an effect on you.   John D Marvin ** 55:12 Yeah, I, I think the biggest impact has been it's, it's of what it's required of me in in developing my leadership abilities and deep and making those abilities effective towards an outcome. And let me try to shed on that I mentioned earlier. I'm a student of Maxwell, and Maxwell has a definition of leadership is influence, and and he said leadership is is influence. It's nothing more than that. And, and so at first I didn't know what that meant. And then, as he goes on to explain, and it makes sense, oftentimes, you will, the leadership is not a matter of title. It's not a matter of position. Leadership is influence and the ability to influence. And you can walk into a room and you will observe the group, and in one corner, maybe somebody that is obviously the focus of the attention of the others, and that person is exerting leadership influence. They may not be the may not have title, and they may not be in any position of authority over the others, but the others will follow that person, because that person has influence on them. And so I've in my understanding of that, and then trying to live that I've seen that develop in my own ability. And then I have to sit down and say, okay, if I'm going to be a leader of my team, my executives that will report to me, how am I going to provide that influence. And so you begin to break that down and try to figure out because everyone's different. I mean, I I have four people that report to me, each one of them, I will have to affect and influence those people differently. And it starts with understanding them. And so what it's done is it's helped me to really understand that principle that offered by Maxwell, and then how to incorporate that into my life, so that I feel now confident in my ability to be a leader of any group or situation I find myself in, and I've just agreed to accept a new responsibility in a trade association, and I have confidence that I can provide a strong level of leadership, not because I'm the smartest person in the room, but because I have the ability of providing influence over that organization or in that group through better understanding of others that I Have a position over, so to speak. But you know, it's like the best arenas to develop leadership is a volunteer organization, because that's the only way you're going to get anything done, is to have influence, because these people don't have to do anything that you say. And so oftentimes, if you have the authority, you misuse it, and you provide nothing in the way of leadership to a group. That happens all the time.   Michael Hingson ** 59:13 I think that too many, and I use the term in quotes, leaders, think that the whole idea is that they're the boss. Well, bosses are not necessarily leaders, and you're right. Leaders are not necessarily bosses. Directly. It is all about influence. And unfortunately, all too often, the people who have influence may not be the designated leader, but then the leaders or bosses get jealous of those people, which is also extremely unfortunate they don't get it.   John D Marvin ** 59:45 It's a it can be threatening if you're a boss and you've got people that are supposed to report to you and they're listening or being influenced by someone else who may not be. Intentionally trying to subvert the boss. It's just they, they're more effective in that and so that's threatening. And so oftentimes, given that authority, they misuse it. And   Michael Hingson ** 1:00:15 the good leaders, however, when they see that happening, will try to go and understand from in part, the person who's the real influencer, what it is that they need to improve on to be able to be more effective. But that happens so rarely, by comparison to the number of people who are out there.   John D Marvin ** 1:00:38 Yeah, it's too often politics, and I don't mean that in the government sense, but corporate politics determines positions of authority, and you end up with a bunch of very ill equipped people with an awful lot of leadership responsibilities, but lacking in any kind of real leadership skill,   Michael Hingson ** 1:01:02 yeah, which is something that we need to devote more time to teaching, but people also need to be willing to learn it, and that gets to be a challenge. Well, I have to tell you, this has been fun, and I know you have other things to do in the course of the day and enjoying the weather down there, so I want to let you go, but I really have enjoyed having you on and I've enjoyed all the different insights that you've brought. So I really appreciate you being here to do all of that. So maybe we'll have it again. That would be kind of fun.   John D Marvin ** 1:01:41 Well, my I've thoroughly enjoyed this as I mean, you make it so easy to visit. You're You're a tremendous host and good interviewer, good questions. You threw a couple at me there that I had to really stop and think about. And so anytime you'd be willing to have me back. I'd love to join you again sometime.   Michael Hingson ** 1:02:02 Well, I want to thank you, and I want to thank all of you for listening and watching us today. We really appreciate you being here. I'd love to hear your thoughts on today and what we've talked about. You're welcome to email me. It's easy. It's Michael, M, I, C, H, A, E, L, H, I, at accessibe, A, C, C, E, S, S, I V, e.com, or go to our podcast page, which is at www dot Michael hingson.com/podcast, and Michael hingson is spelled M, I, C, H, A, E, L, H, I N, G, S O, n.com/podcast, if you know anyone else who you think ought to be a guest on our podcast, love to hear from you. We're always looking for more people to chat with. And in part, my motivation is I want to learn too. But the more people who come on, the more people we get to learn about who themselves are unstoppable. So please don't hesitate to refer people to it. And you know, John, you as well. We really value that wherever you listening, give us a five star rating. We value that. We appreciate your ratings and and love them. But once again, John, I want to thank you. This has been absolutely fun, and I'm glad you came   John D Marvin ** 1:03:13 well. Thank you. Thank you very much.   Michael Hingson ** 1:03:20 you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Our ongoing podcast series that brings together leaders (heroes) in the broadband space to educate, connect, inspire, and entertain. In this episode of Broadband Heroes, host Nick is joined by industry experts Drew Wicker, Bill Blackford, and Zach Hubeck try to demystify how the internet works. From understanding the basics of broadband infrastructure to discussing the Last Mile, fiber vs. wireless technology, and the economics behind delivering connectivity, the panel dives deep into what it takes to bring the internet to homes and businesses in rural America. Learn about the challenges, opportunities, and the mission to achieve digital equity. Whether you're a tech enthusiast or just curious about how your internet works, this episode has something for everyone! Learn more about the series at https://bonfireig.com/broadband-heroes/

The world of work is changing fast — and artificial intelligence is right at the center of it. In HR especially, what used to be a people-powered function is now being transformed by smart, intuitive AI tools that help us hire better, develop faster, and plan smarter. But with all that opportunity comes big questions: How do we keep the human in Human Resources? What ethical challenges do we need to navigate? And how can HR leaders confidently embrace AI to drive real business impact?"Well — today's guest is here to help us unpack all of that. I'm excited to welcome Kari Naimon, Founder and CEO of AixHR. With over 20 years of HR leadership under her belt, Kari has lived through the shifts in our profession, but it was the rise of AI that truly lit a fire under her. She founded AixHR with a bold mission: to help HR leaders not just accept AI, but to harness it — to elevate, not eliminate, the way we work.

Join host Curtis Lawson in this conversation with Andrew Fisher and Derek Schuppenhauer of Home Elevator of Texas. This comprehensive discussion explores the nuanced world of residential elevators, from financial considerations and strategic planning for new construction to the sophisticated process of integrating elevators into existing homes. In this discussion, Derek and Andrew share various elevator designs while emphasizing critical safety protocols and the foresight required for long-term accessibility planning. You can expect valuable insights on addressing unique installation challenges in coastal regions and floodplains, underscoring the importance of early collaboration with elevator specialists to ensure architectural harmony and operational excellence in your living space. If you're looking to build your forever home, then you'll want to listen to this episode.

Willy was once again joined by economist, strategist, and industry expert Jay Parsons – and you won't want to miss his sharp, data-driven perspective on the rental housing landscape. He and Willy covered everything from the macroeconomic outlook and Fed policy to construction trends, core markets, immigration impacts, and Jay's latest take on rates, spreads, and overall market sentiment. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the AHRMM Subject Matter Expert Podcast hosted by Justin Poulin. Tune in every month as we speak with Industry Experts to highlight success stories and solutions from the field that advance the healthcare supply chain. And now, Justin Poulin with this month's Expert… Guest: Joseph Carr, Vice President of Supply Chain at Akron Children's Hospital Topic: Product requisition and value analysis processes Outline: - Intro to Joseph & Background - Tell us about Operational Excellence at Akron Children's - Two Projects for Improvement * Product Requisition * Value Analysis - Product Requisition * Challenge: No hierarchy in the product req process * Kaison Event – full process mapping (OE conducted) * 80k specials per year * Significant opportunity for savings/avoidance addressing a small percentage (5-10%) - Value Analysis * No process in product req to review if VA needs to be involved * Big need for templating and were able to shift the work from SC & Clinician's to suppliers * Next step is automation - What's next – Inventory Logistics and Distribution

What if the secret to growing your private practice wasn't more patients or higher reimbursement? What if it was building the right team around you?​In this episode of the Private Practice Owners Club podcast, Nathan Shields is joined by other industry experts: Sharif Zeid (Empower EMR), Will Humphreys (Virtual Rockstar), David Straight (eRehab), and Adam Robin (PPO Club Co-Founder), on a powerful a roundtable discussion. Together, they bring over 120 years of combined experience helping private practice owners thrive in a challenging healthcare landscape.​Whether you're a seasoned Private Practice owner or just starting out, this conversation unpacks real, battle-tested strategies that work in today's market. From hiring and retention to leadership and standing out in a crowded field—this episode delivers clarity where most feel chaos.​•

GFA 461. Join us live from the Canton Fair 2025 for a timely episode on rising tariffs, trade tensions, and survival strategies from global trade experts. The post Canton Fair 2025 Insights: On-the-Ground Reactions to Trade Tensions and Tariff Talk with Industry Experts appeared first on Global From Asia.

Send us a textIn this episode, industry experts discuss the current state of the real estate market and how the interest rate environment is influencing their investment strategies. From co-GP and JV partnerships to development, they share insights into the importance of structuring deals with investor protection in mind. One panelist explains their strategy of focusing on high-growth, tax-friendly states while actively walking the properties themselves to truly understand the market.The discussion touches on the significance of finding value-add opportunities in multifamily and student housing, along with the benefits of joining forces with institutional developers. The panel also dives into the challenges posed by rising interest rates, highlighting how it has extended holding periods and created a shift in deal flow. Additionally, they touch on the current wave of distressed and semi-distressed properties, with some experts expecting more distress in the near future due to future loan defaults.This episode provides valuable insights into navigating today's real estate market and the evolving investment landscape. Tune in to hear how experts are adapting and thriving in these changing times.

For full show notes go to https://www.globalfromasia.com/tariff-2025/ The post GFATV 461 Canton Fair 2025 Insights: On-the-Ground Reactions to Trade Tensions and Tariff Talk with Industry Experts appeared first on Global From Asia.

 Welcome back to MSME TALK® Industry Bite. MSME TALK® Industry Bite brings industry information news, data, facts, evolution, opportunities etc for Micro enterprises, SMEs, startups, businesses.   MSME TALK® channel has different segment like Industry Expert, Brand Bite and Industry Bite.  

In this second episode of a two-episode interview, host David Mandell continues his conversation with Corey Kleinschmidt, an industry veteran in the locum tenens space.  The episode kicks off with a recap of Part 1 and a reintroduction to Cory's extensive background in the industry, including his work with Jackson Healthcare and his current role at Locumpedia. The focus then shifts to actionable steps for physicians considering locum—starting with educating themselves through resources like Locumpedia's No BS Guide and connecting with other providers who've already taken the plunge. Cory outlines the importance of understanding the business side of locums, emphasizing that physicians are essentially independent contractors. This means getting smart about taxes, possibly forming an LLC, and making strategic choices about which agencies to partner with. He explains how working with staffing firms can simplify everything from job placement to credentialing and malpractice coverage, while also highlighting the variability in agency models—some being high-touch and others more transactional. Licensing and credentialing are also critical topics covered in this episode. Cory discusses the value of multi-state licensing and the Interstate Medical Licensure Compact (IMLC), as well as how staffing firms often assist in navigating these hurdles. The conversation wraps up with a look at contracts, pay structures, and what to expect in terms of housing, travel reimbursement, and malpractice coverage. David and Cory underscore the importance of doing your homework to ensure a successful and rewarding locum tenens experience. KEY INSIGHTS: The No BS Guide on Locumpedia is a comprehensive starting point for understanding locum tenens. Locumpedia's “Locum CME” news roundup keeps physicians up to date on trends, including how AI is shaping the field. Talking to other physicians with locum experience can offer real-world insight into the pros and cons. Most physicians working locums are classified as independent contractors and should understand how this affects taxes and benefits. Many physicians form LLCs to optimize tax deductions and liability protection. Staffing firms play a central role in matching physicians to opportunities and handling all non-clinical logistics. There are over 200 locum tenens agencies, so it's important to research and vet potential partners through reviews and referrals. The Interstate Medical Licensure Compact (IMLC) can simplify multi-state licensing for qualified physicians. Staffing firms often provide malpractice insurance, travel and housing—details that should be reviewed in the contract. Contracts typically include compensation terms, responsibilities, reimbursement policies, and clauses like noncompetes and cancellation terms. Learn more, including additional show notes, links, and detailed key takeaways, by visiting physicianswealthpodcast.com. Click here to get your FREE copy of our latest book, Wealth Strategies for Today's Physician!

In this episode of the Drop In CEO podcast, Gabby Coe, a triathlete, traveler, photographer, and systems and software engineering fellow at Northrop Grumman. Gabby shares insights into her professional journey, her passion for digital transformation, and her mission to empower underrepresented STEM students and professionals. The discussion covers topics such as the importance of diversity and inclusion, effective change management, mentoring, and lifelong learning. Episode Highlights: 02:26 Gabby's Journey and Philosophy on Trying New Things 05:52 Empowering Underrepresented STEM Students 10:06 Mentorship and Time Management 12:30 Navigating Organizational Change 19:47 The Importance of Diversity and Inclusion Gabby is a triathlete, traveler, photographer, and a Fellow at Northrop Grumman specializing in Systems and Software engineering. Gabby has worked on many complex projects and held various systems engineering leadership positions supporting the governments of the United States, the United Kingdom, and Colombia. Gabby holds a M.S. in Systems Engineering from Virginia Polytechnic Institute and State University, and a B.S. in Industrial Engineering from the University of Miami. Gabby is an INCOSE Expert Systems Engineering Professional. She co-presented the INCOSE SEHBV4.0 tutorial which was awarded the INCOSE 2020 Product of the Year. She co-authored a chapter on Knowledge Sharing as a Systems Engineering Process: Stories and Methods from Industry Experts for the Springer Women in Engineering and Science book Emerging Trends in Systems Engineering Leadership, Practical Research from Women Leaders. Gabby is an avid advocate for women in STEM, the creator and host of Keys to the Future podcast, and served in the U.S. Army Corps of Engineers. Gabby is married to her wonderful husband, Roger, and a proud mom to Alexa, a STEM girl and medical student. Connect with Gabby Coe:Company Website: https://www.northropgrumman.com/ LinkedIn: https://www.linkedin.com/in/gabriela-coe/Spotify: https://open.spotify.com/show/2qVoXkQwD6xDc9sjFaC8ap?si=8ac26b7dc5ce426a Book by Kamala Harris: . https://www.amazon.com/Truths-We-Hold-American-Journey/dp/0525560718 For More Insights from The Drop In CEO:

This episode features a deep dive into the evolving landscape of managed services, focusing on the insights of industry experts Howard M. Cohen and Abraham Garver. The discussion centers around the significant shift towards service-oriented models within the managed service provider (MSP) sector, highlighting the importance of artificial intelligence (AI) and the ecosystems that are driving growth. Cohen emphasizes the three main categories of services that are currently profitable for MSPs: managed services, project services, and the emerging field of AI-driven solutions.Cohen and Garver explore the challenges MSPs face in integrating AI into their offerings. While some MSPs are beginning to adopt AI technologies, many are still grappling with how to effectively implement these tools. Garver notes that the financial metrics of MSPs, such as EBITDA, remain largely unchanged despite the incremental benefits AI may provide. The conversation also touches on the potential commoditization of certain services, particularly in help desk operations, as AI technologies become more prevalent.The experts discuss the competitive landscape, particularly how larger, private equity-backed MSPs may have an advantage in leveraging AI due to their resources. Smaller MSPs may struggle to keep pace, leading to a potential widening of the gap between them and larger players. Cohen argues that AI could serve as a great equalizer for smaller MSPs if they can effectively automate processes and reduce reliance on human resources.Finally, the episode highlights the importance of peer groups and community support for MSPs looking to grow and adapt in this changing environment. Both Cohen and Garver agree that engaging with trusted peer networks can provide invaluable insights and strategies for navigating the complexities of the managed services market. The conversation concludes with a preview of an upcoming interview focused on practical applications of AI in enhancing productivity and streamlining workflows. All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

TOPIC: Robotics PANEL: Mike Cicco, Fanuc Robotics; Steve Plumb, Manufacturing Engineering; Brett Smith, Industry Expert; Gary Vasilash, shinymetalboxes.net

Switching Shop Management Systems isn't as hard as you think! Give Shop Controller a try HEREIf your DVI isn't certified, you're losing customers! Get a FREE certification when you touch HERE!In this episode, you'll get to meet Tekmetric's new COO! Lauren Langston shares her journey from a software-focused background to joining the automotive industry, emphasizing her desire to deliver better technology tailored to the auto repair industry. Braxton and Lauren also get into the trust gap between consumers and auto repair shops, highlighting how transparency and the right technology can help bridge that divide. 00:00 Vertical SaaS in Professional Services04:02 Consumer Distrust in Auto Repair09:13 Enhancing Customer Trust Through Tech12:06 Tekmetric's Brand and Founder Impact14:59 Managing Tech Change in Business20:19 "Founders Drive Continuous Innovation"21:10 Tekmetric's Next-Level Customer Focus24:25 "Aligning Customer Needs with Offerings"27:47 Auto Industry's Vast Opportunities31:46 Building Tech with Industry Experts

Honored to have another 401k Industry Expert on the show. Deborah Rubin, CFP has an impressive career in leadership roles with major Recordkeepers. Equally exciting is that her passions extend into success coaching and achieving your best in life and business. This week we talk current 401k Headlines and dive deep into the brain of this 401k Expert!

 OWN, Nate Berkus,, CBS, NBC, , HGTV', DIY, “Yard Crashers”, “The Dirt On” “Green Me Up”, “Blog Cabin,” is where you have seen Ahmed.Welcome to Earth Month!During Spring, you enjoy fresh food from the garden. Greens such as lettuce, arugula and mustard, along with some cool-weather crops including kale and Swiss chard can be grown in a cloche or cold frame. Many root crops and brassicas will overwinter for a spring harvest.At the age of 10, Ahmed Hassan discovered his love of gardening and working outdoors. To many children, mowing lawns, trimming shrubs and stacking wood would be considered mundane chores. Not to Ahmed. With each completed task, he was building confidence and moving closer to his purpose in life, teaching others the importance of combining creativity with hard work. Ahmed's love of landscaping paved the way to a successful career as one of today's most sought after Celebrity Landscape professionals and Green Industry ExpertsHis Unique Personality was seen on The “Crashers” brand and format was born with spin off shows House Crashers, Bath Crashers, Room Crashers and Kitchen Crashers. Ahmed also hosted a couple seasons of a landscape competition show, “Turf War” on DIY Network. Landscape gardening has never before been showcased in a way that was so exciting to watch on television.Ahmed has co-hosted and consulted for The Nate Berkus Show where he led the residential landscape design for Monica “Warrior Mom” Jorge's house. He also co-hosted HGTV's live coverage of the 2011 Tournament of Roses Parade. He regularly serves as guest contributor for both CBS Early Show and NBC's Today Show. He is a guest columnist for several industry publications and HGTV magazine. In 2013 Ahmed began shooting web and promotional videos for various Green Industry companies.Ahmed Hassan is a self taught landscape designer that began working as a professional maintenance gardener at the age of 15. The 25-year expert is a California licensed Landscape Contractor (C-27), and PLANET Certified Landscape Maintenance Technician. He and his wife Tiffanie own and operate Ahmad Hassan Landscape Services (AHLS) a landscape consulting, design and installation firm. Ahmed has collaborated and worked on several landscape and construction projects throughout the country. Though speaking and doing landscape construction projects on television is what he enjoys most.The California native has spent most of his life in the Sacramento and greater Bay Area. He attributes his success in life to his many years of sobriety and the support and spiritual philosophy of his blended family. His entrepreneurial parents taught him the value of creating a business with the work you enjoy most.Ahmed's rural roots, mixed with inner city upbringing, has given him a unique ability to relate to people from all walks of life. The connective thread through each stage of his life remains Agriculture, Construction, Improvements and Maintenance. “The status quo is boring and complacent. I envision and enjoy making things better and I prefer to do this outdoors”, says Ahmed.Ahmed began spelling his name with an “e” for phonetic reasons when he became a TV host. His legal name is Ahmad Hasan Hassan, pronounced (Ahh-med).Ahmed, has 3 children & reside in Northern California's foothills.© 2025 All Rights Reserved© 2025 BuildingAbundantSuccess!!Join Me on ~ iHeart Media @ https://tinyurl.com/iHeartBASSpot Me on Spotify: https://tinyurl.com/yxuy23baAmazon Music ~ https://tinyurl.com/AmzBASAudacy:  https://tinyurl.com/BASAud

In this first episode of a two-episode interview, host David Mandell speaks with Cory Kleinschmidt, an industry veteran in the locum tenens space. Cory shares his journey into the field, which began unexpectedly in the late 1990s when he helped develop LocumTenens.com, a job board that played a significant role in the industry's growth. He later founded Locumpedia, a digital platform dedicated to locum tenens professionals, offering resources, job listings, and insights into the industry. Cory explains the concept of locum tenens, which allows physicians to work as temporary providers in various healthcare settings, providing them with flexibility, higher earnings, and work-life balance. He highlights how the industry has evolved from a necessary staffing solution to a strategic workforce model, driven by growing physician shortages and changing work preferences.  This first part of a two-episode interview also covers trends in locum tenens, including the increasing interest from younger physicians, the rising demand for specific specialties like neurology, cardiology, and psychiatry, and the impact of AI. Cory emphasizes that locum tenens is becoming an essential part of healthcare staffing, allowing doctors to explore different practice environments while mitigating burnout and financial stress.   Key Insights: Locum tenens, meaning "to hold the place," originated in the Catholic Church before transitioning into healthcare staffing. The industry has grown significantly, with more physicians, especially younger ones, choosing it for career flexibility and income potential. Locumpedia is a digital platform that provides a free, centralized resource for physicians and healthcare organizations. The No-BS Guide to Locum Tenens was created to offer straightforward, unbiased insights into locum work. See https://www.locumpedia.com/. Locum tenens physicians work as 1099 independent contractors, allowing them to take advantage of tax benefits and business deductions. The demand for locum tenens is increasing due to physician shortages, burnout, and changing work preferences. Specialties such as hospital medicine, neurology, cardiology, psychiatry, anesthesiology, and radiology are currently in high demand. AI is expected to impact radiology, but the combination of AI with skilled radiologists is seen as the future rather than full automation. More doctors are using locum tenens as a way to test different work environments before committing to full-time positions. Locum tenens is becoming an essential part of modern healthcare staffing, allowing hospitals to adapt to patient demand and financial constraints efficiently. Learn more, including additional show notes, links, and detailed key takeaways, by visiting physicianswealthpodcast.com. Click here to get your FREE copy of our latest book, Wealth Strategies for Today's Physician!

This is the AHRMM Subject Matter Expert Podcast hosted by Justin Poulin. Tune in every month as we speak with Industry Experts to highlight success stories and solutions from the field that advance the healthcare supply chain. And now, Justin Poulin with this month's Expert… Guest: George Godfrey, Chief Supply Chain Officer & Corporate Vice President, Financial Shared Services @ Baptist Health South Florida Topic: AP and SC Synergies and Opportunities Leveraging Automation Outline: - Welcome George & Outline Roles (SC and AP) - In your past Supply Chain Positions, what has been your experience relative to the relationship between SC and AP? - What did you learn about breakdowns in process and communication when you took on oversight of both departments? - How were you able to take advantage of early payment discounts and what was the value to the organization? - What improvements have you made recently relative to P2P leveraging automation? - What's next? Asset Management?

Live from CinemaCon in Las Vegas, Matt is joined by Regal CEO Eduardo Acuna, 'F1' director Joseph Kosinski, Universal global distribution chairman Peter Levinsohn, and Neon CEO Tom Quinn to answer some of the most difficult questions about the state of the theatrical business, including movies leaving theaters too soon, streaming's impact on people's perception of movies, and what needs to happen to get people back into movie theaters. For a 20 percent discount on Matt's Hollywood insider newsletter, ‘What I'm Hearing ...,' click here. Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guests: Eduardo Acuna, Joseph Kosinski, Peter Levinsohn, and Tom Quinn Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of Music Industry Experts, host Brendan Jeannetti sits down with Dan Melnick, General Manager of Bandcamp to talk about what makes Bandcamp such a valuable tool for independent artists, how the platform stands out in today's streaming-heavy landscape, and the state of the music industry in 2025. Dan shares honest insight into how artists can take more control over their careers, and why connection, care, and community still matter more than ever. They discuss: - Dan's start in the music industry, from building websites for his band to presenting jazz legends in Chicago - How Bandcamp's artist-first model empowers musicians and reshapes how music is bought and sold - The value of purchasing music in 2025 and how Bandcamp fosters stronger artist-to-fan relationships - The origins and impact of Bandcamp Fridays, a recurring event where Bandcamp waives its revenue share so artists keep 100% of sales on those days - The evolving role of short-form content and how artists can stay authentic while marketing their work - Where AI can enhance music creation—and where artists should be cautious Learn more about BandCamp Follow Dan Melnick LinkedInInstagramMusic Industry Experts is a podcast from Music You're Missing, hosted by Brendan Jeannetti. In addition to the podcast, Music You're Missing operates as a full-service creative agency offering artist management, artist development, talent buying, content creation, and branded activations. Learn more at www.musicyouremissing.org.

We are delighted to be joined by Carole Copeland Thomas as we dive into a critical and timely issue: the evolving legal and political landscape of Diversity, Equity, and Inclusion (DEI).On February 13, 16 state attorneys general challenged federal DEI policies under Executive Order 14173—a bold move that raises big questions for organizations and employees alike.So, what does this mean for businesses? How can companies navigate DEI in a rapidly shifting legal environment while staying compliant and committed to inclusion?This is a conversation every leader needs to hear. Tune in now and join the discussion!

Live from the Hub Stage at Intersolar 2025, Nico gathers a powerhouse podcaster panel to dig into what's really going on in the solar & battery sectors. Sean White (Solar Sean), Chris Crowell (Solar Builder), and Joe Ordia (Solar Surge) don't hold back as they swap stories and product insights live from the show floor, and discuss the tough realities facing the solar sector presently.It's equal parts geek-out, gut check, and group therapy. Don't miss this behind-the-scenes take from media voices walking the solar beat daily.

In this special mashup episode, Mark Jewell brings together insights from three powerhouse agribusiness leaders: Nick Bancroft, Josh Waggener, and Amy Kinsler. Each guest shares unique perspectives on intentional leadership, company culture, and strategies for long-term success in agribusiness. From running a family business to leading major acquisitions and implementing cutting-edge talent development programs, this episode is packed with valuable lessons on leadership, growth, and sustainability.Key Themes & Takeaways:✅ Building and Sustaining a Strong CultureNick Bancroft emphasizes the importance of intentional planning, clear values, and employee engagement in maintaining a thriving family business.Josh Waggener highlights how trust and open communication create a strong, unified workforce, even amidst rapid expansion.Amy Kinsler shares how culture serves as a filter for decision-making, ensuring alignment with a company's mission and values.✅ Strategic Leadership & GrowthNick discusses EOS (Entrepreneurial Operating System) as a tool for structuring leadership and goal setting.Josh introduces the infinite mindset, inspired by Simon Sinek, focusing on long-term success rather than short-term wins.Amy emphasizes the importance of consistent leadership during major changes, such as mergers and industry shifts.✅ Talent Development & RetentionAgroLiquid leverages a full-time recruiter and engagement surveys to attract and retain top talent.Hutson, Inc. prioritizes empathy and leadership development to build a sustainable workforce.Keystone Cooperative's "Seed" program partners with FFA to train high school seniors for agribusiness careers, ensuring a pipeline of future talent.✅ The Power of IntentionalityPlanning and prioritization are key—“Live by your calendar” (Nick Bancroft).Leadership isn't about control—it's about empowering people closest to the customer to make key decisions (Amy Kinsler).Success comes from being present, listening, and acting on feedback (Josh Waggener).Notable Quotes:"Calm is contagious." – Amy Kinsler"A good culture means clear expectations, frequent communication, and an engaged team." – Nick Bancroft"The goal isn't to win, it's to keep the game going and thriving." – Josh Waggener"If you want a strong business, be intentional about talent, culture, and leadership development." – Mark Jewell

Send Everyday AI and Jordan a text messageStartups are changing quickly. That means Venture Capital is changing just as fast.

Send us a textThought leadership has become a buzzword — and frankly, it's losing all meaning. In this episode, I call out the watered-down nonsense parading as thought leadership in online business. I break down what true thought leadership actually requires: originality, courage, and conviction. You'll hear the difference between being an expert, an authority, and a true thought leader, and why people should stop chasing the title and start doing the work. I wrap with three actionable steps to grow your authority today, and a warning for anyone mistaking visibility for value.Support the showLove what you heard? Let's stay connected! Subscribe to my newsletter for bold insights on leadership, strategy, and building your legacy — straight to your inbox every week. Follow me on LinkedIn for more no-nonsense advice on leading with power and purpose. And if you're ready to dive even deeper, grab a copy of my book Bite-Sized Blasphemy and ignite your inner fire to do life and business your way. The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.

Send us a textNavigating Cybersecurity and Insurance: Insights from Industry Experts Craig Sekowski  and Ralph Pasquariello Join host Chris Whitaker on this episode of The Wireless Way, where he converses with seasoned IT executives Craig Sekowski  and Ralph Pasquariello . Discover their extensive backgrounds in IT, insurance, and fintech, and get insights on the intersection of cybersecurity and insurance. Learn about their innovative CARE program (Cyber Insurance Assessment and Risk Evaluation) and how it helps businesses measure and manage risk effectively. They delve into the complexities of cybersecurity, the importance of adequate insurance, and the ever-evolving landscape of cyber threats. Featuring a discussion on the significance of multi-level security approaches and real-world examples, this episode is a crucial listen for tech enthusiasts and business owners alike.00:00 Introduction and Host's Welcome00:32 Guest Introductions: Craig Sekowski and Ralph Pasquariello 03:04 Craig's Career Journey03:55 Ralph's Career Journey07:29 The Origin of the CARE Report12:13 Small Business Cyber Insurance Needs19:30 Cybersecurity Trends and Challenges27:16 Client Security Assessment28:03 Analyzing Client Risk28:19 Deep Dive into Threat Titles28:38 External Network Data and Simulations31:36 Industry-Specific Risks33:37 Benchmarking and Remediation35:39 Importance of Mobile Device Management37:16 Final Thoughts and Recommendations39:03 Conclusion and Contact Information39:59 Introduction to Pure Talk41:32 Cybersecurity and Insurance Insights44:38 MDM and Corporate-Owned Devices46:03 Partnering for Cybersecurity Solutions49:23 Final Words and New Video SeriesLearn more about The Tech CollectiveOur Sponsor, PuretalkSupport the showCheck out my website https://thewirelessway.net/ use the contact button to send request and feedback.

In today's episode, Johnny Mac dives deep into the current state of Netflix comedy in 2025 based on a comprehensive Vulture interview with Robbie Praw, who oversees Netflix comedy. Key topics include John Mulaney's new show 'Everybody's Live,' the potential future of live comedy on Netflix, and the effect of Netflix's expansive library on new content. The discussion also touches upon competition from other platforms like Amazon and HBO and insights from industry figures such as Amy Gravitt of HBO, and comedians Russell Howard and Enya Martin. Additionally, updates on upcoming comedy events and festivals are shared. Tune in for a thorough exploration of the dynamic comedy landscape. Unlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love, hassle free! For Apple users, hit the banner on your Apple podcasts app. For Spotify or other players, visit caloroga.com/plus. No plug-ins needed! You also get 20+ other shows on the network ad-free! 00:32 John Mulaney's New Show02:02 Netflix's Approach to Comedy05:21 Competitors in the Comedy Space07:02 HBO's Comedy Strategy07:58 Jim Gaffigan and Comedy Festivals08:58 International Comedy Insights10:39 Enya Martin and Irish HumorUnlock an ad-free podcast experience with Caloroga Shark Media! Get all our shows on any player you love, hassle free! For Apple users, hit the banner on your Apple podcasts app which says UNITERRUPTED LISTENING. For Spotify or other players, visit caloroga.com/plus. No plug-ins needed!  You also get 20+ other shows on the network ad-free!    This podcast supports Podcasting 2.0 if you'd like to support the show via value for value and stream some sats! https://linktr.ee/dailycomedynews Contact John at john@thesharkdeck dot com  John's free substack about the media:  Media Thoughts  is mcdpod.substack.com DCN on Threads: https://www.threads.net/@dailycomedynews You can also support the show at www.buymeacoffee.com/dailycomedynewsBecome a supporter of this podcast: https://www.spreaker.com/podcast/daily-comedy-news--4522158/support.

Key Takeaways: Dual Identity: The webinar emphasized the importance of balancing the roles of a certified coach and an entrepreneur. Successful coaches must excel as practitioners while simultaneously building a sustainable business. Building a Foundation: Establishing credibility and thought leadership is crucial. This involves leveraging platforms like LinkedIn and creating a professional website to showcase expertise and attract clients. LinkedIn Strategies: LinkedIn is a foundational platform for coaches. The discussion covered strategies for building a targeted following, engaging with the community, and utilizing the platform for business growth. Targeted Marketing: Identifying your coaching niche and ideal client is essential for effective marketing. Coaches should focus on where their target audience is active and tailor their messaging accordingly. Authenticity and Likability: Authenticity and likability are key components of attracting clients. Coaches should focus on being themselves and providing value to their audience. Overcoming Challenges: The webinar addressed common challenges faced by coaches, such as fear of selling, limiting beliefs about marketing, and uncertainties about business growth. Reframing marketing as connecting valuable services with those who need them was emphasized. Sales Strategies: The discussion highlighted the importance of addressing fear and developing effective sales systems. Coaches should focus on building relationships and providing authentic value to clients. Niche Importance: Choosing a specific niche is crucial to avoid getting lost in the noise of the coaching industry. Growth Hacking: The webinar concluded with a practical "growth hack" for leveraging LinkedIn networks to expand reach and connections. Business Mastery Series: The Business Mastery Series was introduced as a resource for coaches to delve deeper into building their businesses, covering topics like LinkedIn strategies, brand messaging, sales, marketing, and more.This episode was recorded on 13 March, 2025 as part of  Masters In Coaching WebinarYou can watch the recording on our YouTube channel.  If you like this episode, please subscribe to our podcast and connect with us on the links below.  Thank you for your support!Contact Us https://coacharya.com/contactWebsite https://coacharya.comWebinars https://coacharya.com/events/LinkedIn https://www.linkedin.com/company/coacharyaYouTube www.youtube.com/@Coacharya2Facebook https://www.facebook.com/CoacharyaTwitter https://twitter.com/coacharyaInstagram https://www.instagram.com/coacharya

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most. Resources:         138: 5 Tips for Your Wine Brand's Social Media | Marketing Tip Monday 140: Does social media impact wine sales? | Marketing Tip Monday 144: Are you using the right message on social media? | Marketing Tip Monday 198: 3 Ways to Talk About Sustainability on Social Media Becoming an Industry Expert on Social Media Emma Tessler | LinkedIn Ninety Five Media Ninety Five Media | Instagram Stop Scrolling, Start Scaling Podcast Turn Your Expertise into More Sales by Becoming a Thought Leader on Social Media, with the Ninety Five Media Team (podcast) Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet   Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org.   Transcript [00:00:00] Beth Vukmanic: Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Welcome to Sustainable Winegrowing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Bets Vukmanic executive director.  In today's podcast, Craig McMillan, critical resource manager at Niner Wine Estates with Longtime SIP Certified Vineyard and the first ever SIP certified winery. Speaks with Emma Tessler, founder and CEO of 95 Media. Emma has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect instead of trying to be everywhere. She suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video and turn it into different things like short videos, blog posts, and podcasts. Then use the platform's data to see what people enjoy the most.  We know your customers are looking for sustainable wines. In a recent review of 30 studies, customers reported a higher preference for eco and social responsibility labels compared to nutrition labels. Achieving SIP certified gives you third party verification that your vineyard, winery, or wine has adopted and implemented stringent sustainable Standards apply for certification today by going to SIP certified.org and click on Get certified Now. Let's listen in.  [00:01:39] Craig Macmillan: Our guest today is Emma Tesler. She is the founder of 95 media. And today we're going to talk about social media. Not surprisingly welcome to the podcast, Emma. [00:01:48] Emma Tesser: Thank you. I'm so excited to be here today. [00:01:50] Craig Macmillan: First of all, let's talk a little bit, get some kind of grounding. How would you describe your company? 95 media? [00:01:55] Emma Tesser: We're a digital marketing agency and we really specialize in creating high converting content. We work with a lot of brands who are posting all the time and just simply not seeing results from that content. So that is usually where we come in and we build out customized strategy. High converting content, build that connection with their community and ultimately finally have their marketing convert into sales for them. At a high level, 95 media is a marketing agency specializing in social media, email and podcast production. [00:02:27] Craig Macmillan: I'm kind of a dinosaur. So what exactly comes under the umbrella of social media? Because that seems to be a pretty big area. [00:02:37] Emma Tesser: It is, it definitely is a big umbrella. So when we talk about social media marketing, we're referring to any marketing content. Content that is marketing a brand on any of the social platforms we manage, profiles for brands on Instagram, Facebook, LinkedIn, Pinterest, TikTok a few other more specific ones to different industries. And really social media marketing encompasses your content, your engagement with your audience, the data that comes in from the content. There are a lot of different. avenues when it comes to your marketing and social media in general, but it is broad. And I think that sometimes that's the overwhelming part about it for some individuals and founders, people who are looking to market a brand, but it really doesn't have to be that complicated. You can really. own one platform really well and see better results by doing that than doing five not so well. [00:03:31] Craig Macmillan: Excellent. And different platforms with these companies, websites, et cetera, that you just discussed. And then content. I wanted to have you kind of elaborate on that a little bit because some things are videos, some things are just audio, some things are just text , what is content and what do we put in content? [00:03:53] Emma Tesser: Well, content looks different as you said, , between different platforms. So there's always opportunity to repurpose content, but oftentimes that looks like reformatting content as well. I'm a really big believer in. Having consistent brand messaging across all of your content, all of your platforms. And sometimes that looks like having the same messaging because when we have consistent messaging across every piece of content, it creates a consistent brand experience for our audience to know who we are and ultimately be able to identify our content without like our brand name on it, which is a whole other level of success. When we look at the individual platforms, You know, Tik Tok is a video only platform. And over on LinkedIn, some people don't think that that's really a video platform, but in fact it is. And LinkedIn is really favoring video content to the point where they actually have a video only feed on the app. Now that looks very similar to Tik Tok because they see the success that's happening over there, like every other platform. So what I would just encourage, if you're looking at content and you're thinking, Well, how do I do this on all the platforms and do it well? And it not be my entire life. I would look at creating one piece of content and then splitting it up into different formats. For example, you could take one 30 second video on a topic of something that, you know, really well, and you could. Reformat that video to be long form. It could be short form. You can write a blog post about it. You can make it a carousel for Instagram. You can pick one photo and transcribe that video into your caption. You can make it into your Instagram stories. You LinkedIn article on it. There's so many ways to go about really looking at how can you repurpose your content and have so many different formats of just one idea. [00:05:42] Craig Macmillan: Why is this important for business? Why can't I just go along like I've always gone along? Maybe I've got a website, put some stuff on there, print advertising, et cetera. Why is social media so important? [00:05:57] Emma Tesser: Well, the reason it's so important is because the way that consumers are finding and discovering brands has shifted. Prior to, you know, call it five years really has been the biggest shift that we've seen on social, but really just this shift towards social media marketing, which has been in the works since about 2015 or so. We used to discover brands through going to Google or through word of mouth. You know, we work with a lot of brands who come, we were like, We used to be just referral. Like we used to get all our business through referral, you know, local, this local, that, and it's just dried up and it's not working the same way it used to. And that is because we're moving towards this culture of social search. There's data that shows that in the last 90 days, 91 percent of consumers used social media and only 84 percent of people went to a search engine like Google. So what. We used to discover on Google, there's actually more people discovering brands on Instagram , than they are in Google today. So in order to stay competitive, in order to be found and to be showing up in the searches that people are typing in and using keywords that maybe you were once showing up on, on Google, you now need to have your content be showing up on Instagram, on Tik TOK, on LinkedIn. So in order to continue growing, it's really a non negotiable going into 2025 to have a social media presence and to have it. optimize to meet your consumer where they're at. [00:07:21] Craig Macmillan: You may have actually kind of already touched on this or answered this. I was thinking that, you know, if you just have an Instagram account, does that count as a social media presence? Do I need to be on all these different platforms? And it sounds like what you're saying is it's better to kind of focus on one or two or three and do those really, really well, rather than try to be everywhere all the time for everybody. [00:07:41] Emma Tesser: Yeah. And I say that because consistency is everything. So if you have the bandwidth for three separate posts per week, it is so much better to have those three pieces of content live on Instagram, then spread it out. So you have one on Instagram, one on LinkedIn, one on Tik TOK, because one post a week is not going to do. Literally anything for you. You need to have consistent quantity of content going out there. So I would really look at one platform and optimize. And strategically approach that platform so that you're finally getting results there before you add on additional ones. Because you'll be able to take the data from that successful content to know what your audience is looking for and begin to just redo that type of content in different ways for another platform down the road. [00:08:30] Craig Macmillan: A friend of mine does a lot of Instagram and she says I've got to have at least one thing per week, one thing per week. Is that a good time frame? Do I need to be posting more often, more frequently, shorter bits? What's the, what's the best strategy? [00:08:43] Emma Tesser: So I don't recommend less than three posts to your feed every week. Less than three posts per week. Again, that's to your feed. That doesn't count like Instagram stories outside of that. But when we look at your feed, the reason why you want to have more content than once per week is because what happens when you post is that the algorithm puts your content out there and it's like, dangling it in front of your audience. It's waiting for people to bite and engage with that piece of content. If they do, then that piece of content starts being shown to more people. If they don't, it then gets suppressed and the algorithm says, Oh, well, people aren't really liking this. We're not going to show it. But when you post more, you have more opportunities for people to bite and to get more people seeing your content. AKA brand awareness. Really, every piece of content you're looking to increase your brand awareness because that's your top of funnel. You have to get more reach. You have to get more impressions in order to bring people down the sales funnel to the ultimate conversion point. So more content ultimately just results in more brand awareness, more engagement with your content, more eyes on your brand, which is truly the goal in order to get more people to buy as a secondary result of that piece of content. [00:09:57] Craig Macmillan: this sounds like getting to folks who are outside just your followers. And, and trying to find new folks to come into your herd, into your house. [00:10:09] Emma Tesser: How do we do that? Is that the question? [00:10:11] Craig Macmillan: Well, no, I was just trying to clarify. So what it sounds like, cause like, I've always been like, Oh, how many followers do they have? And then I'm like, well, how do you get new followers? It sounds to me like maybe it's not just about followers. It's about just exposure in general. [00:10:22] Emma Tesser: It's definitely not about followers. To be honest, that's the metric that I care the least about. We don't work with brands who just want to grow their followers because it's, it truly does not have an impact on your bottom line. What has an impact on your bottom line are the conversations that you're having, the engagement with your content, you know, engagement also looks like your DMS too. Like if you're not looking at your DMS as an opportunity to sell, you're missing a huge opportunity. Your content can only do so much for you. A couple of years ago, your content could do the heavy lifting, but now a huge part of marketing your brand is really your community engagement. And that's the missing piece for a lot of businesses that like, we kind of come in and we change the game for them because A lot of what we do is actually getting into the account us as humans, getting into the account nurturing the people who already know about them to bring them closer to the sale. But really a huge part of our work is outbound engagement and bringing in new eyes to the business. And we do that through starting new conversations, leaving comments on people's content, getting in the groups that your ideal client is in and engaging with that content so that they see that comment. And then go back to your profile. So there's a lot of different angles you can take, but at the end of the day you're trying to increase awareness of your brand, which oftentimes look like your, your reach of your content and your profile. Because ultimately that number has to be bigger for the amount of people who go to your profile to increase and then follow you and then engage with your content and ultimately buy from you. So we're looking at like this funnel down where you have to start with a big pool of people because. We know that only a very small percentage of those people are ultimately going to buy. And that's okay, but we're only going to make as much of that percentage as we increase the, the top line the top line number. [00:12:08] Craig Macmillan: In terms of attracting folks there's a concept that you've mentioned in your on your website and your podcast and your blog, which I think is really interesting, and that's the idea of authority and how important it is to be viewed as an authority in the digital space. How do you define that? Like, what does authority look like? What does it do for you and how do I build it? [00:12:29] Emma Tesser: Authority really means that you're standing out in your industry. . There's not very many original ideas anymore. There's not very many original things that we can all be doing. , if you look at 95 Media, for example, there's a million and one people in social media marketing these days. But what makes us different is the way that we approach our content, the way that we approach our clients businesses, the way that we execute our work, and ultimately what that results in is building authority. Building authority can happen in so many different ways, a great way of looking at it is just leaning into the, how you do things and what makes that different. There's a lot of noise on social and it's easy to feel like You're in a space that's too saturated and it's not worth creating the content because you're just going to get lost in the noise. The thing is, if you have authority and if you have that unique factor to who you are and who your brand is, you do stand out. And that is ultimately going to be the reason why someone chooses to buy from you rather than the person down the street who does the exact same thing. So rather than hide and Hush down the things that set you apart. I would really lean into them because that is really what's going to A make you stand out, B, give you authority and C it drive more sales for you. [00:13:47] Craig Macmillan: How do I identify the things that are going to make me stand out? when talking about like the wine business, or the vineyard side, everybody makes wine. Everybody farms. What's the process that I can go through? Like with one of your clients, how do you help them identify what makes them stand out or what makes them interesting? [00:14:04] Emma Tesser: . So we actually work with a client in the wine space right now. She is a female founder in California where there's not a lot of female winemakers. It's a really unique space and that's a huge part of their mission as well. . Obviously, if you're a mission driven brand leaning hard into that, because the people who care about that mission are going to be your target demographic for buying your product. And that's a really big part of her marketing is, , we're here for female founders. We're here for being inclusive. We're here for, you know, really raising awareness around an audience that. isn't always spoken to on social in that space. If you aren't a mission driven brand, nothing wrong with it, but I would look at your company, your team. If you have like a tasting room associated with your, company, or if you do anything different or slightly unique in any part of your process, sometimes we get caught up. In the details as founders, as business owners, and we start to think that like everything we do is really boring, you know, like, nothing about my day is unique, nothing about the way that we do things is unique, but truly take that step back, maybe ask your team or ask like a really loyal And buyer for you. Ask someone in your life or like a business coach or someone like, what do you think makes us stand out? What do you think makes us different? Because I would bet to say that someone else is going to be able to easily identify those things for you. Given 10 minutes, because they're on the outside looking in, it's really hard to see it when you're in it, but that is also one of the great benefits of Working with an outside marketing team because that's their job. You know, we come in and we identify those factors for our clients in that exact way because it's easy to see it on the outside. And also knowing what matters to your target demographic can help you get closer to that understanding too. [00:15:49] Craig Macmillan: How do I know who my target demographic is? Hahahahaha [00:15:57] Emma Tesser: job. Like that's, that's the whole business, right? I mean, it's, it's easy to say like, well, you know, most people drink wine, but I have limited knowledge of the wine industry and I don't know that the majority of wine drinkers are women, right? So even if you just started there. Now you're focusing on 50 percent of the population rather than 100%. And then could you get a little bit more detailed? Could you look at a more specific age range? Could your branding tell you something about the age range that you're targeting? And then you really just kind of go from there. Not to mention, if you have an existing social media presence, you can go into your analytics and it will tell you who's following you. [00:16:29] Craig Macmillan: And you can use that data to further inform your ideal client avatar. How do I identify what platforms are gonna be best for me? There's, we've talked about this a little bit, but how do I know whether I should focus on video or podcast or blog posts primarily? How how can I decide whether it should be photo? [00:16:47] Craig Macmillan: How do I kind of guess at like which type of content, not content itself, but what form it's in, is probably gonna be most effective for me. [00:16:56] Emma Tesser: the truth is that video is necessary. And that's not the answer anyone wants to hear, but it's not really an option going into 2025, unfortunately, if you want to look at it like that. The thing about video and why I say that is because every platform is favoring video content. So if you back up, like, could you get away with not doing video content? Sure. But will you be competitive against everyone else in your space? No, you won't. Your content is going to get lost because the video content that your competitors are posting are going to get so much more reach, so much more engagement, connect so much more deeply with the target demographic that you're also after, that your photo content is just going to get lost in the shuffle. Then that's going to leave you feeling like it's not worth it. And then you're going to stop posting and then it's never going to work for you. So I would say. Commit to the video content no matter what angle you're taking with your content on social media. And then if you look at a podcast, you know, video is an aspect of podcasting as well. Podcasts give you so many opportunities to reformat and repurpose the content. But I would. Really put your investment, whether that's time or money or content investments into social, your email list things that you have more control over and that are more popular right now versus something like a blog, which is going to be a really long game. It's going to take time to compound versus you're going to get quicker dopamine hits and successes from social or your podcast. So it's, it's an easier thing to kind of start and stay committed to longterm versus a blog, which just feels like you're talking into a void and not going to see the results from for a long time. [00:18:34] Craig Macmillan: Right, right. What about length? That's a conversation I've had with a number of people in terms of like, short and tasty is nice, but then also there are folks that are looking for a little bit more in depth. They're looking for a little more complexity in the story that you're trying to tell. What are your feelings about that? [00:18:50] Emma Tesser: it really goes back to your target demographic. There's not really an overarching answer, I would say, because different. Age ranges, different demographics, different, like, groups are looking for different types of content. What I would recommend doing is testing a variety. So take, like, 90 days to test some short form, meaning like, 10 second videos or shorter, and then test some 30 second videos, test some 90 second videos. On TikTok, you can post up to 10 minute videos, like try everything and see what's hitting with your audience because your audience is going to tell you what's successful versus someone else's audience might like something different. I would probably lean into say that your shorter form content is going to perform better simply because it's going to keep the attention of your audience longer. And what's really important. is actually your watch rate. So how much of the video did your audience watch? You're simply going to get a higher watch rate on a 10 second video than you are in a 90 second video. And so therefore that success metric is going to look like your shorter form content is more successful. But if you get, you know, more comments on a 90 second video, then that's something to consider as well. But I would just really try it all because your audience is going to give you that data on what they really like and what they want more of. [00:20:07] Craig Macmillan: This just made me think of something because it's a constant battle for me personally. Quality. Quality of production , you see things on Instagram, for instance, I'm on Instagram. I'm not on TikTok. So I see Instagram and some things are just really slick. I mean, they look like Hollywood production and other things are just stuff people shot on their phone and you know, maybe it's not quite level and the light's not perfect and et cetera. Maybe the music's not so great. How important do you think the production value is to that success rate? I love having people finally move down the funnel. [00:20:42] Emma Tesser: I would say I think it has a small impact, but it does not have the biggest impact. And I say that because on Instagram, really on any social platform, we're all craving this authenticity from the creator on the other side of the screen. We actually offer a service called quarterly content shoots where we go to our clients and we shoot three months of video content in three hours with them. So it is done, it's batched, it's ready to go. And we shoot all of that content on our iPhone because we don't want it to feel like there's a team between the brand and the person on the other side of the screen. Is there a time and place for professionally shot video? I do. I believe so. You know, we work with a lot of like interior designers and architects where you want to have that professional video shot of like your finished product, home, space, whatever that is. But does that need to be the only type of video you post to social? Absolutely not. Because that is not going to be the content that creates resonance with your audience. That doesn't create connection with your audience. There's just a lot of opportunity to be a little bit more. Real and at the same time care about how the video looks right. Like if you were to see this video right now, I have lights on me, but we're shooting it on my computer. This is not like a high def camera by any means. And I shoot all of my content with good lighting, but all of my content is shot on my iPhone. So there's different ways to improve the quality without spending thousands and thousands of dollars on like a high def camera or, you know, hiring a videographer. None of that's needed.  [00:22:09] Craig Macmillan: That's good news. How much time investment are we talking about? So you're saying like three posts a week. But we're talking about short form, very short form. There may be a little bit in camera editing or in phone editing possibly, but not a lot. You don't have a lot of a lot of tools there. If I'm trying to do this myself, there's going to be a steep learning curve on how to do it. And then to create that content is going to take some time. And obviously this is where your company comes in, but like what kind of time investment could somebody expect if they're like, Oh, okay, cool. I'm going to take him as advice and I'm going to do this [00:22:40] Emma Tesser: Well, if you're looking at just the content, you have to consider all of the aspects, right? So you have to consider , strategizing your content, planning it recording it or creating the graphic, writing the caption, doing your hashtags, scheduling it out getting it posted. There's a lot of different aspects when it comes to just creating content, quote unquote. So I would say roughly you're probably looking anywhere between five to seven hours just on the content side of things. There's a lot of variables in there. You know, are you writing a short caption or you're writing a long caption? How long is the video? How many graphics are you making? But I would say for a beginner, probably five to seven hours on the content side of things. Um, Yeah, per week. And then there's the whole other aspect of, well, now you need to engage with your community after you post it. So, I always recommend an hour of engagement on every posting day. So you'd be looking at an extra three hours a week. So, you're really looking at eight to ten hours a week on your content on the very minimal side of things. And You know, listen, a lot of founders don't have that time, and that's why social media marketing does fall to the wayside, and it becomes the last thing on the to do list, which is, as you said, where we come in, and that is why companies like ours exist, because it, it is such an essential part of business today. And it's very time consuming. So it's kind of one of those things that you can't live without, but also it's very hard to find time for it to begin with. [00:24:05] Craig Macmillan: Yeah, yeah, exactly. Which actually brings us around to your story. Your, biography page about us is kind of interesting. How did you get into this? [00:24:15] Emma Tesser: I found social media marketing when I was actually in college for interior design, I was going for my degree in design and I was like fully, fully thought that that was my career path. Had no doubts about it. And then social media marketing kind of fell into my lap when I was working for somebody else. And that was back in 2015 when, you know, marketing on social was. laughable. No one thought it was serious. No one saw the potential, but I really saw opportunity when I discovered it. I was like, hold up, why are we not all doing this? Like, why do brands not see what is about to happen here? And it just really like lit a fire in me. Cause I was like, this is about to explode and I want to be a part of that ride. I really like side hustled, like so many entrepreneurs, I side hustled for five years while I was in the design industry. And then when COVID hit. Brands finally started to wake up and be like, Oh my gosh, like social is the thing that we need. It's the only way we're going to reach our consumer. 95 media really kind of scaled during 2020 and it's just been on an upward journey since then, but it's really because of the impact that social is able to make on our, on our clients, brands, and that is just. What keeps me coming back in the craziness of everything social and how it changes every single day as we all feel. It's really the impact of social media that is so exciting and really rewarding to be a part of. [00:25:35] Craig Macmillan: You were simply asked to take on this task and then you learned it from scratch. [00:25:40] Emma Tesser: I did. [00:25:43] Craig Macmillan: Well, that's inspirational. That's inspirational that [00:25:45] Emma Tesser: Well, to be fair, back in, in 2015, there were a lot less features and there was a lot less like messiness on social. And there, but at the same time, there was. So little educational content on social media marketing. So I actually like podcasting was a huge part of my own education, learning social media marketing. I was listening to like the OG marketers, like Jenna Kutcher and Amy Porterfield back in 2015 in their starting days. And they're still creating content today, but it was really hard to learn. And today there's so much education online about social media marketing, which is beautiful. It's just a little overwhelming because there is so much opportunity out there at the exact same time.  We all have to learn marketing to some degree. It's just depends on how far you want to go down that journey before you're like, okay, it's time to hire somebody else to do this for me. [00:26:30] Craig Macmillan: I want to come back to something because I just thought about it. You mentioned data. I'm a, I'm a data person. I love data. Yeah. All kinds. First of all, how do I get it, and then what do I do with it? [00:26:41] Emma Tesser: Yeah, that's a, it's a great question. If we just look at Instagram in particular, cause obviously it's the one that we all know the best Instagram gives you an insane amount of data on everything that you do down to like every single post, every single story that you put out there, it will give you. tons of information on your audience's reaction to that content, including how was it found? What type of people were engaging with it? What were the actions that they took with it? You know, so much. The part of your question that's so good is what do I do with that information? , what do I do from here? I see it. Like, I know it's there, but like, what do we do? What I would recommend doing is actually looking at that data on a weekly basis and then monthly doing a little bit of a zoom out as well, because week to week, your content's really going to fluctuate. You're going to see a lot of like big ups and really low lows and you're going to panic and you're like, well, nothing's working. But really when you zoom out on a monthly basis, you get to see, okay, here are trends. The trend is showing me that video content is far surpassing any photo that I put out there. I got to do more of that or you know, I, I created some graphics this month, but graphics are actually really not doing well. So I'm just going to lean more into just single photos or video content and omit the care, the graphic content for the next month and see how that does. So Cool. Really utilizing that data to say, let's do more of this. Let's stop doing that and then test all over again. It's a lot of A B testing with your data. [00:28:08] Craig Macmillan: That's fascinating. That's interesting., what's one takeaway that you would have, you'd tell growers, or winemakers, or winery owners, founders, on this topic? [00:28:17] Emma Tesser: Well, what I would say specifically to this audience is that your demographic, whether or not you're super clear on it or not, but your demographic is looking for your product on social, like without a doubt, your target demographic is on social. They're buying products on social. And your job is simply to meet them where they're at. That's it. So if you can just get consistent content up there, I can nearly guarantee, this is not legal advice, but I can nearly guarantee that you will see more conversions from your content. The problem and the thing that really holds a lot of brands You know, in this space back is just a lack of consistency and an understanding of who you're talking to. But in fact, your audience, like the female audience, you know, from 21 to like 60 who's drinking wine, like it's a big demographic. They're on social and they're the primary buyers for their household. And not only that, but they're the ones consuming the product. So that is like a win win win across the board for this industry. It really just means if you can get your messaging down and you can create content that really resonates with that audience, you have a massive opportunity to tap into sales that you've never been looking at before. [00:29:27] Craig Macmillan: And I can get a sense of that resonance by looking at my data and seeing who's watching what and when. [00:29:32] Emma Tesser: Yeah. Exactly. [00:29:35] Craig Macmillan: Fantastic. Emma, where can people find out more about you? [00:29:38] Emma Tesser: Yeah. So our website is 95media. co. We're on every social platform, but Instagram's my favorite. It's 90. 5. media all spelled out N I N E T Y. F I V E. media. And we post nearly every single day, so you can find us whenever you're at on, on the platforms. And we also have a podcast, it's called Stop Scrolling, Start Scaling, where we share all things marketing. So if you want to dive a little bit deeper, that's a great show to tune into as well. [00:30:03] Craig Macmillan: Fantastic. Well, I guess today's been Emma Tesler. She's founder and CEO of 95 Media. Fascinating conversation. Thanks for being on the podcast. It's been really fun. [00:30:12] Emma Tesser: Thanks so much for having me.  [00:30:17] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by Vineyard Industry Products. Serving the needs of growers since 1979. Vineyard industry products believes that integrity is vital to building long-term customer, employee, and vendor relationships. And they work hard to provide quality products at the best prices they can find. Vineyard industry products, gives back investing in both the community and industry. Make sure you check out the show notes for links to Emma at 95 Media and their popular podcast. Stop scrolling. Start Scaling Plus sustainable Wine Growing podcast episodes, 138 five tips for your wine brand. Social media 140 the social media impact wine sales. 144 are you using the right message on social media and 198 three ways to talk about sustainability on social media. If you like the show, do us a big favor by sharing it with a friend, subscribing and leaving us a review. You can find all of the podcast@vineyardteam.org/podcast and you can reach us at podcast@vineyardteam.org. Until next time, this is Sustainable Wine Growing with the Vineyard team.     Nearly perfect transcription by Descript

How can startups and academic institutions successfully collaborate with a global biopharmaceutical company? In this episode, host James Zanewicz, JD, LLM, RTTP, sits down with Key Opinion Leader Lidia Sobków, PhD, Senior Manager of Technology Licensing & Collaborations at AbbVie, to discuss how her team identifies cutting-edge research and partners with academic institutions and biotech startups to drive innovation. From securing collaborations to leveraging industry consortia, Lidia shares invaluable insights on how to position your research for success with major pharmaceutical companies. In this episode, you'll discover: What AbbVie looks for in potential partners and how universities and startups can stand out. The role of consortia in fostering industry-academic collaboration for groundbreaking research. Real-world examples of successful partnerships that have advanced neuroscience and imaging technologies. Tune in to learn how to navigate industry partnerships and make an impact in the biotech ecosystem! Links: Connect with Lidia Sobków, PhD, and learn more about AbbVie. Connect with James Zanewicz, JD, LLM, RTTP and learn about Tulane Medicine Business Development and the School of Medicine. Check out The Michael J. Fox Foundation and Critical Path Institute. Check out Gedeon Richter and Enigma Biomedical Group. Check out BIO on the BAYOU and make plans to attend October 28 & 29, 2025. Learn more about BIO from the BAYOU - the podcast. Bio from the Bayou is a podcast that explores biotech innovation, business development, and healthcare outcomes in New Orleans & The Gulf South, connecting biotech companies, investors, and key opinion leaders to advance medicine, technology, and startup opportunities in the region.

In Episode 131 of “The Trusted Advisor,” POS Nation VP of Customer Experience Will Atkinson, BlueStar VP of Marketing Dean Reverman, and RSPA CEO Jim Roddy analyze the 2025 RSPA Retail IT Channel KPI Study. Atkinson, Reverman, and Roddy discuss better-than-expected 2024 revenue numbers, VAR and ISV optimism for 2025, strong profit margins for solution providers, how VARs should counter “MSP Creep,” the long-term future of small resellers, and more.  To download your copy of the 2025 RSPA Retail IT Channel KPI Study, visit: www.GoRSPA.org/blog-2025-rspa-retail-it-channel-kpi-study/ “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software providers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.  The RSPA is North America's largest community of VARs, software providers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers member-to-member warm introductions, education, legal advice, industry advocacy, and other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org. 

This is the AHRMM Subject Matter Expert Podcast hosted by Justin Poulin. Tune in every month as we speak with Industry Experts to highlight success stories and solutions from the field that advance the healthcare supply chain. And now, Justin Poulin with this month's Expert… Guest: Tracy Nasarenko, VP of Community Engagement – Healthcare at GS1 US Topic: Drug Supply Chain Security Act Update - Provide a brief overview of the Drug Supply Chain Security Act - Talk about the AHRMM webinar on March 19th – and accompanying resource - Can you describe the phasing and milestones for us and where we sit today? * Progress has been made with respect to Pharmacy at the unit level - Serialized item level traceability * What is expected of the healthcare supply chain? Where is the gray area? (“confirm” not well defined) * What steps should we have taken by now and what should we doing to prepare for the next phase? - Where do we stand with med device? * Standards would be the same * Would have a positive impact on interoperability in healthcare

In this episode of the HVAC Know It All Podcast, Host Gary McCreadie continues his conversation with Jamie Kitchen, an Industry Expert from Danfoss. In Part 2, they will discuss the role of check valves in Heat Pump TXVs in more detail, comparing North American and European TXV designs and discussing why refrigerant adoption differs across regions.Jamie also shares insights on how inverter-driven heat pumps impact metering devices, the differences between Thermostatic Expansion Valves (TXVs) and Electronic Expansion Valves (EEVs), and how technicians can optimize superheat for maximum efficiency. He emphasizes why proper system design and programming are key when pairing TXVs with inverter compressors, and how aftermarket TXVs offer flexibility for field applications.This episode is packed with technical knowledge, troubleshooting tips, and real-world applications, making it a must-listen for HVAC professionals looking to sharpen their skills and keep up with industry advancements.At Danfoss, Jamie Kitchen focuses on HVAC system optimization, helping technicians master TXVs, check valves, and inverter-driven heat pumps. He simplifies complex concepts, making it easier for professionals to diagnose and improve system performance. With expertise in refrigerant flow, superheat control, and expansion valve technology, Jamie provides valuable insights for those looking to stay ahead in the HVAC industry.Expect to Learn:1. How check valves in heat pump TXVs work and why they matter.2. The key differences between North American and European TXV designs.3. How inverter-driven heat pumps impact metering devices.4. The role of TXVs vs. electronic expansion valves (EEVs) in system efficiency.5. Why proper superheat control is crucial for optimizing HVAC performance.Episode Highlights: [00:33] – Introduction to Second Part of the Episode with Jamie Kitchen[02:09] – TXVs in Europe vs. North America: Design, Function & Industry Choices[03:45] – HVAC Innovation: Is North America Falling Behind Due to Energy Costs?[08:04] – TXVs vs. EEVs: How Inverter Heat Pumps & Metering Devices Affect Performance[12:22] – TXVs & Inverter Compressors: Compatibility, Control, and Adjustments.[16:22] – Final Thoughts: Optimizing Superheat for Efficiency & System Stability[18:52] – Closing Remarks & Future MeetupsThis Episode is Kindly Sponsored by:Master: https://www.master.ca/Cintas: https://www.cintas.com/Supply House: https://www.supplyhouse.comCool Air Products: https://www.coolairproducts.netLambert Insurance Services: https://www.lambert-ins.com Follow the Jamie Kitchen on: LinkedIn: https://www.linkedin.com/in/jamie-kitchen/Danfoss: https://www.linkedin.com/company/danfoss/Follow the Host:LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/  Website: https://www.hvacknowitall.comFacebook:https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/ Instagram: https://www.instagram.com/hvacknowitall1/ 

Every day, you're building your leadership legacy—but what will it be? A true legacy isn't just about achievements; it's about how you lead and the foundation you build for others to grow.Join us as we chat with Rhondia Turano, a senior executive with over 25 years of experience in global supply chain transformation, procurement, and operational strategy across multinational corporations. Beyond her corporate success, she co-founded Memories In Writing LLC  (https://www.memoriesinwriting.com) and later launched the Memories In Writing Foundation Inc., a nonprofit helping seniors, veterans, and underserved communities preserve their life stories.Don't miss this conversation on leadership, legacy, and purpose.  

This is the AHRMM Subject Matter Expert Podcast hosted by Justin Poulin. Tune in every month as we speak with Industry Experts to highlight success stories and solutions from the field that advance the healthcare supply chain. And now, Justin Poulin with this month's Expert… Guest: Brian Zuck, VP of Supply Chain @ Essentia Health Topic: Supply chain resiliency and stability initiatives. Outline: - Resiliency means different things to different people, what does that mean to you? - You use resiliency and stability in combination – why is that? - Unique Challenges for Essentia * Rural Health System * Staffing Challenges - 3 Keys to Success * Robust clinician led committee structure * Integrated ERP, Warehouse Management, Supply and Demand Planning systems * Leadership support for Supply Chain – New Highly Automated Distribution System - The importance of centralized distribution and considerations for rural health systems to implement * Essentia had a centralized reporting structure to begin with which helped - Where do you go from here?

Join host Banoo on the Professional Services Pursuit as she welcomes Monique Ludwig, Director of Global Services PMO at Ciena. With 30 years of experience in technology and project management, Monique offers expert insights into optimizing professional services, operations and resource management. This episode dives into common challenges in the field and strategies for future-proofing talent in a rapidly evolving industry.Key topics covered:Common mistakes in service operations.The importance of common expectations and collaboration.Strategies for staying ahead in skill development and adapting to new technologies.Monique's top 3 tips for those running a PMO organization in 2025.The importance of accurate forecasting and the challenges faced by organizations in managing resource demands and financial forecasts.Insights on leveraging AI to enhance project management efficiency.Tune in to gain valuable insights and practical advice for enhancing your professional services operations and resource management strategies. Hosted on Acast. See acast.com/privacy for more information.

00:00 Introduction to Benjamin Mina and His Journey02:56 The Impact of a Military Family Background06:05 Career Aspirations and Early Challenges09:00 The Evolution of a Recruiter: From Struggles to Success12:07 Understanding the Art of Recruiting14:50 Building Strong Client Relationships18:07 The Birth of the Elite Recruiter Podcast21:01 The Power of Podcasting for Business Growth23:58 The Evolution of Podcasting in Recruitment29:15 AI's Impact on Recruitment35:03 Building Community Through Podcasting41:36 Balancing Life, Work, and Podcasting43:05 The Future of Recruitment and AI45:08 Defining Success in Recruitment

Sit back, get a warm beverage and look back at the highlights of Season 3 with us.We've been at this for a while now (three seasons, one year, and 24 episodes to be exact). We had guests from a wide range of industries: from automotive to CAD software, and from developer tooling to systems programming.Our focus this time around was on the technical details of Rust in production, especially integration of Rust into existing codebases and ecosystem deep dives. Thanks to everyone who participated in the survey last season, which helped us dial in our content. Let us know if we hit the mark or missed it!For the future, we hope to present an even more diverse set of guests and topics. If you have any suggestions, please reach out!We'll be back in April. In the meantime, check out our dedicated learn page for additional content about Rust adoption.

Here's your refined episode summary: Money Making Minute Recap: The Best Financial Tips from Industry Experts   2024 was an incredible year filled with insights from top industry professionals, each sharing powerful strategies for financial success. In this special recap episode, we're bringing you the best Money Making Minutes—quick, actionable advice to help you grow your wealth, optimize investments, and build a solid financial foundation. From leveraging AI for long-term business growth to mastering insurance coverage, 1031 exchanges, and the Profit First method, this episode is packed with expert knowledge you won't want to miss.   We also dive into real estate investing strategies, the importance of flexibility in business, and why admitting what you don't know can be a superpower. Whether you're an entrepreneur, investor, or just looking to level up your money mindset, these insights will help you stay ahead of the game.   Episode Highlights: [00:00] Looking back on the best Money Making Minutes of 2024 [00:24] Using AI to predict market trends and future-proof your business [01:51] The importance of understanding insurance and risk management [03:56] A simple yet powerful strategy: The Profit First method for financial clarity [07:17] The “CLEAN” method for smart real estate investing [10:23] How 1031 exchanges can help you maximize investments and defer taxes [11:47] Why a personalized routine beats the “hustle culture” [12:30] The power of admitting what you don't know to build credibility [13:56] The mindset shift: Diversification, betting on yourself, and staying adaptable   5 Key Takeaways: 1. Use AI for long-term market predictions – Successful businesses stay ahead by analyzing trends 5-10 years into the future, not just short-term market shifts. 2. Know your insurance inside and out – Understanding your coverage and managing risk proactively can save you from costly mistakes. 3. The Profit First method creates financial stability – Setting up separate bank accounts for income, profit, taxes, and expenses helps ensure long-term profitability. 4. Real estate investing requires a strategic approach – The “CLEAN” method (Crime, Economics, Education, Location, Affordability, Need) helps identify strong investment opportunities. 5. Success comes from adaptability and knowledge – Being flexible in your strategy, admitting what you don't know, and betting on yourself can lead to long-term financial success.   Enjoyed this episode? Don't forget to rate, follow, and share the podcast. Your support helps us keep bringing you valuable insights. See you next time.

Welcome Dr. John Boudreau, a leading expert in human capital strategy and the future of work, Dr. Boudreau has helped shape how organizations navigate talent, workforce transformation, and leadership.  Join us as we talk about how to move beyond job titles and focus on how our skills position us for new opportunitiesIf you're a business leader, HR professional, or anyone passionate about the future of work, this is an episode you don't want to miss!

Publishing industry expert Jane Friedman discusses James Daunt's transformation of Barnes & Noble, and the threats and opportunities the future holds for traditional booksellers.Be the first to know about Wondery's newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletterListen to Business Movers on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial today by visiting https://wondery.com/links/business-movers/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our usual podcast guests talk about journeys that they chose to embark on: starting a company, solving a problem, creating opportunities, or navigating life and career. In our current series, we're probing into a trip that none of us opted into but we're all on board anyway…and that is artificial intelligence. AI influences what we see, hear, buy, and think, how we navigate the world, and how we navigate daily life. We wanted to start the AI series with the basics to help our listeners to understand what it is, where it came from, how it's used, and the differences between AI, machine learning, and algorithms. Jason Thomson is Senior Vice President of Innovation for Mintel Group, a global market intelligence and research firm based in London. Mintel are experts in helping brands and businesses understand consumers: who they are, what they see, what they do, what they buy, and why. Jason has led technology at Mintel for the past 25 years. His role at the intersection of technology and consumer insight affords perhaps the ideal perch from which to consider the implications of AI on real people…and that's exactly why we wanted to speak with him. In this episode of What I Wish I Knew with Mike Irwin & Simon Daw, Jason covers where AI came from, how it evolved, and the risks and rewards of the technology.

In this episode of Leadership is Feminine, Kris Plachy takes us on a journey through the stages of leadership and what it means to become a Sage—a woman who transforms an idea into a thriving entity and puts it out into the world. Sages are recognized as experts in their field and are known for what they do. With her heart-centered philosophy and deep coaching experience, Kris asks the thought-provoking question: How do you develop the leaders who will lead your business without you? Kris begins by exploring the first stage of leadership, where many of us ask ourselves, “How am I going to do this?” This is the phase of figuring things out on your own, navigating the complexities of entrepreneurship, and learning to trust yourself through trial and error. It's a challenging but essential part of building a foundation. As leaders grow, the question shifts to, “How are we going to do this?” In this stage, the focus moves to building a team. Kris highlights the importance of collaboration, recognizing that success isn't achieved alone. It requires others to contribute their hearts, minds, and hands to support your vision and help drive progress. Finally, leaders reach the Sage stage, where the critical question becomes, “How are they going to do this?” This stage is about stepping back and empowering others to lead. Kris introduces her Sage Pathway program, which focuses on developing leaders within your business who can thrive and drive success without your constant involvement. Kris passionately emphasizes the power of women in leadership, saying, “When a woman can lead, when a woman knows how to leverage the hearts, minds, and hands of others, she can build something beyond herself.” If you're ready to embrace your role as a well-resourced leader and empower others to thrive, this episode will inspire and guide you. Tune in to Leadership is Feminine and discover how to take the next step in your leadership journey. Key Takeaways From This Episode Stages of Leadership Evolution: Leadership progresses through three stages: figuring it out alone, building a team, and empowering others to lead. Developing Future Leaders: The Sage Pathway focuses on mentoring and developing leaders who can run the business independently. The Risks of Dependency: A business reliant on the founder for all major decisions cannot sustain long-term growth. Leadership as a Path to Wealth and Opportunity: Women who learn to lead effectively can build wealth, create opportunities, and expand their impact beyond themselves. Teaching Leadership Skills: Kris emphasizes the need for female founders to embrace and develop leadership frameworks to avoid abdicating their role. Contact Information and Recommended Resources Discover the power of belief to achieve your biggest goals with TheVisionary.CEO's transformative 5-week group coaching experience starting January 2, 2025—visit www.thevisionary.ceo/believe to join now! Linkedin Instagram Facebook Pinterest

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Check out this episode wherever you like to listen or watch podcasts! Episode Page: https://vinneychopra.com/podcast/ Youtube: https://youtu.be/oqeU5btGlYI Spotify: spoti.fi/423B4fz iTunes: https://apple.co/3H9XKBo       ——      

Episode Title: The Journey of Music: From Songwriting to Performance with Industry Expert John Michael FerrariHosts: James CoxGuest: John Michael Ferrari - Singer-SongwriterEpisode Summary:In this episode, we dive into the healing power of music with singer-songwriter John Michael Ferrari. John shares his journey in the music industry, from writing jingles to performing live. He discusses his recent albums, including "Be The Smile On Your Face" and "I Keep Dreaming," and the inspiration behind his songs that resonate with different generations.Key Topics:John Michael Ferrari's background and careerThe process of creating and promoting musicBalancing creativity and commercial appeal in songwritingThe significance of connecting with fans through musicPersonal stories and experiences in the music industryFavorite artists and influences