Podcasts about for joanna

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Best podcasts about for joanna

Latest podcast episodes about for joanna

Pushing Send
Encore | E06: Joanna Wiebe - Writing Engaging Sales-Based Emails

Pushing Send

Play Episode Listen Later Jul 6, 2021 25:11


Note: this popular episode was originally release on June 9, 2020. On today's show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging. Joanna educates listeners on the difference between direct mail and email, what direct response entails, and she gets into the factors that make or break an email campaign, including the relevance of the content and the timing. She gives pointers for writing sales-based emails that are interesting and that keeps the reader curious without resorting to cheap tactics like clickbait. But she warns marketers not to let the fear of being sleazy stop them from writing groundbreaking emails and suggests they should test different approaches with their audience. Joanna also shares how you can use storytelling skills to write effective emails and explains why getting everything out on the page is better than editing in your head as you go. Key Points From This Episode:Hear why email provides an instant payoff that is seldom seen in other mediums. Keeping in mind that, while other mediums could work, they will likely cost you more. The difference between direct mail and email and the role of our impulse to keep clicking. An explanation of what direct response involves in the context of marketing. Relevance and other factors that determine whether a sales-based email succeeds or fails. Find out about the crucial part that email has played in Joanna's copywriting business. Advice for writing sales emails that aren't sleazy and testing your audience's response. Writing interesting emails by paying attention to what is interesting and current in the world. Using storytelling skills to keep your email audience interested and wanting to know more. Why you have to write down everything that comes to mind and do the editing later. Tweetables:“There is a direct path between sending an email and making a sale. It is harder to make sales without sending emails.” — @copyhackers [0:01:52]“The most ideal, if you are trying to get an email to convert, is increased relevance. Relevance is everything—but it's hard.”  — @copyhackers [0:05:50]“The fear of being sleazy keeps so many marketers from doing breakthrough work.” — @copyhackers [0:11:36]“Great, readable copy doesn't happen on the first take. The first take is supposed to be ugly.” —@copyhackers [0:20:15] Links Mentioned in Today's Episode:Joanna Wiebe on LinkedInJoanna Wiebe on TwitterCopyhackersJohn Lee DumasEntrepreneurs on Fire Pushing Sendrasa.io

Future Primitive Podcasts

For Joanna Christopher Bache October 25, 2020 Interview byJoanna Harcourt-Smith Podcasts / Gaialogues My deepest gratitude to all of you, listeners, guests, friends of Joanna for all your prayers, all of your love holding her in her last days of life. She left with a beautiful, invincible smile on her face, as Albert Camus wrote, in […] The post For Joanna appeared first on Future Primitive Podcasts.

Future Primitive Podcasts

A heartwarming offering from author, scholar of Philosophy and Religious Studies and psychedelic explorer Christopher Bache for Joanna...and all of us. The post For Joanna appeared first on Future Primitive Podcasts.

Pushing Send
S01 E06: Joanna Wiebe - Writing Engaging Sales-Based Emails

Pushing Send

Play Episode Listen Later Jun 9, 2020 25:11


On today’s show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging. Joanna educates listeners on the difference between direct mail and email, what direct response entails, and she gets into the factors that make or break an email campaign, including the relevance of the content and the timing. She gives pointers for writing sales-based emails that are interesting and that keeps the reader curious without resorting to cheap tactics like clickbait. But she warns marketers not to let the fear of being sleazy stop them from writing groundbreaking emails and suggests they should test different approaches with their audience. Joanna also shares how you can use storytelling skills to write effective emails and explains why getting everything out on the page is better than editing in your head as you go. Key Points From This Episode:Hear why email provides an instant payoff that is seldom seen in other mediums. Keeping in mind that, while other mediums could work, they will likely cost you more. The difference between direct mail and email and the role of our impulse to keep clicking. An explanation of what direct response involves in the context of marketing. Relevance and other factors that determine whether a sales-based email succeeds or fails. Find out about the crucial part that email has played in Joanna’s copywriting business. Advice for writing sales emails that aren’t sleazy and testing your audience’s response. Writing interesting emails by paying attention to what is interesting and current in the world. Using storytelling skills to keep your email audience interested and wanting to know more. Why you have to write down everything that comes to mind and do the editing later. Tweetables:“There is a direct path between sending an email and making a sale. It is harder to make sales without sending emails.” — @copyhackers [0:01:52]“The most ideal, if you are trying to get an email to convert, is increased relevance. Relevance is everything—but it’s hard.” — @copyhackers [0:05:50]“The fear of being sleazy keeps so many marketers from doing breakthrough work.” — @copyhackers [0:11:36]“Great, readable copy doesn’t happen on the first take. The first take is supposed to be ugly.” —@copyhackers [0:20:15] Links Mentioned in Today’s Episode:Joanna Wiebe on LinkedInJoanna Wiebe on TwitterCopyhackersJohn Lee DumasEntrepreneurs on Fire Pushing Sendrasa.io

Giant's Reach
The Dimming, Part 1

Giant's Reach

Play Episode Listen Later Jun 21, 2019


For Joanna and Brock, life has been good. They share a house together, living well, both with local jobs. But something is changing in the world, and it's being felt first in their little village...

Everyday Extraordinary
Faith Was Optional, Life Was Not with Joanna Ford

Everyday Extraordinary

Play Episode Listen Later Feb 11, 2019 45:48


In this episode I am honored to sit down with a great friend of mine named Joanna Ford. Joanna moved to Virginia from Alaska and we used to work together. Over our time at work I was fascinated with the storied she would tell about life in Alaska and the adjustments she had to make moving to her new home. I knew it was a long shot but asked her to be on the podcast and to my delight she agreed. I am thankful for Joanna, her friendship, and her strength. If you would like to reach Joanna you can do so through my website chazmcpeake.com on the contact page. Please put "For Joanna" in the subject line or at the top of your message and I will send it along. you can also read my blog, see other projects, or contact me if you visit chazmcpeake.com. You can hear more of this podcast on that site, Spotify, Apple Podcasts, or pretty much anywhere else podcasts can be found. Thank you so much for listening, subscribing, and sharing this with your family and friends. 

Real Leaders Podcast
Ep. 13 Evolution of Purpose to Profit

Real Leaders Podcast

Play Episode Listen Later Nov 15, 2018 33:12


Joanna is the founding executive director of League of Innovators who believes we can create enterprises that are not only profitable but create social and environmental value in the world - no excuses. For Joanna its all about building changemaking ideas from concept to reality, to big impact and she believes everyone [even you] has a role to play. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

The Essay
Origins

The Essay

Play Episode Listen Later Sep 24, 2018 13:48


Joanna Robertson's earliest childhood memory is that of the baker calling at noon each day, with a basket full of fragrant buns, cakes and bread. It was the first indication of what was to develop into a lifelong love affair with food. For Joanna, food has never just been about nourishment. It has shaped her life in highly personal as well as professional ways, with surprising, funny or poignant results. So much so, that telling her food stories amounts to sharing an intimate and revealing autobiography, with insights into her life, the places she's lived and worked in, and the people she's met through food. These stretch from Italians who would become a collective of godparents to her eldest daughter, to world class artists and musicians, ranging from Derek Jarman to Sviatoslav Richter. In the first programme, Joanna reveals how her love of food already manifested itself when she was a child growing up in different parts of the UK. Joanna Robertson is a journalist who has lived in several countries and is now based in Paris. Produced by Arlene Gregorius.

The Essay
Family

The Essay

Play Episode Listen Later Sep 24, 2018 13:47


Joanna Robertson's earliest childhood memory is that of the baker calling at noon each day, with a basket full of fragrant buns, cakes and bread. It was the first indication of what was to develop into a lifelong love affair with food. For Joanna, food has never just been about nourishment. It has shaped her life in highly personal as well as professional ways, with surprising, funny or poignant results. So much so, that telling her food stories in these Essays amounts to sharing an intimate and revealing autobiography, with deeply personal insights into her life, the places she has lived and worked in, and the people she has met through food. In the fourth programme, Joanna is in Rome. Initially as a young woman, spending a long summer being initiated into the culinary and cultural delights of the city. And later, she returns as a future wife and mother, getting her daily bread from the same centuries-old bakery as Rossini did while he composed the Barber of Seville. When the time comes, Joanna's baby is welcomed by a family far bigger than merely her relatives: the neighbourhood's grocers, restaurant owners and Rossini's bakery who asked to become a collective of godparents. Joanna Robertson is a journalist who has lived in several countries and is now based in Paris. Produced by Arlene Gregorius.

The Essay
Fate

The Essay

Play Episode Listen Later Sep 24, 2018 13:45


Joanna Robertson's earliest childhood memory is that of the baker calling at noon each day, with a basket full of fragrant buns, cakes and bread. It was the first indication of what was to develop into a lifelong love affair with food. For Joanna, food has never just been about nourishment. It has shaped her life in highly personal as well as professional ways, with surprising, funny or poignant results. So much so, that telling her food stories in these Essays amounts to sharing an intimate and revealing autobiography, with deeply personal insights into her life, the places she has lived and worked in, and the people she has met through food. In the final programme, Joanna is living in Paris. Fortune has smiled on her in the shape of a second daughter, but when it comes to food, her luck seems to have run out, as neither her children's school lunches nor local restaurants' menus live up to Joanna's expectations which had been stoked by food writers of the calibre of Elizabeth David and MFK Fisher whom Joanna read avidly as a teenager. Now it's chips with everything it seems. Fate has one good surprise in store however: Joanna's local baker, where she gets her daily morning bread, has just been crowned the best baguette maker in Paris. Joanna Robertson is a journalist who has lived in several countries and is now based in Paris. Produced by Arlene Gregorius.

The Essay
Disorder

The Essay

Play Episode Listen Later Sep 24, 2018 13:50


Joanna Robertson's earliest childhood memory is that of the baker calling at noon each day, with a basket full of fragrant buns, cakes and bread. It was the first indication of what was to develop into a lifelong love affair with food. For Joanna, food has never just been about nourishment. It has shaped her life in highly personal as well as professional ways, with surprising, funny or poignant results. So much so, that telling her food stories in these Essays amounts to sharing an intimate and revealing autobiography, with deeply personal insights into her life, the places she's lived and worked in, and the people she's met through food. In the third programme, Joanna is still living in London as a twenty-something. A passionate love affair ends so badly, that Joanna feels food is no longer for her, and she slides into a severe eating disorder. Brought back from the brink, she then designs her own recovery programme: training as a chef, and life-modelling for painters and sculptors. Joanna Robertson is a journalist who has lived in several countries and is now based in Paris. Produced by Arlene Gregorius.

The Essay
Artists

The Essay

Play Episode Listen Later Sep 24, 2018 13:46


Joanna Robertson's earliest childhood memory is that of the baker calling at noon each day, with a basket full of fragrant buns, cakes and bread. It was the first indication of what was to develop into a lifelong love affair with food. For Joanna, food has never just been about nourishment. It has shaped her life in highly personal as well as professional ways, with surprising, funny or poignant results. So much so, that telling her food stories in these Essays amounts to sharing an intimate and revealing autobiography, with deeply personal insights into her life, the places she has lived and worked in, and the people she has met through food. In the second programme, Joanna is a young adult. She is now working two jobs in London, involving food and encounters with world class artists, designers and musicians. In Soho, these include Derek Jarman, Howard Hodgkin and Alexander McQueen, while on the South Bank she serves, for example, Karl-Heinz Stockhausen, Pierre Boulez and Sviatoslav Richter. Joanna Robertson is a journalist who has lived in several countries and is now based in Paris. Produced by Arlene Gregorius.

Reel Friends, No Borders
Episode 11 - Oscars, Oscars, Oscars!

Reel Friends, No Borders

Play Episode Listen Later Mar 2, 2018 37:39


The Academy Awards are almost here! This week, Joanna and Sean devote an entire episode to discussing the biggest categories at the 2018 Oscars! The friends share their strategies as they pick who they think will win and who they want to win. For Joanna, the stars have aligned this year as many of the individuals she wants to win are the same people she thinks will win. For Sean, it all comes down to one nominee in one category: Guillermo del Toro in Best Director. Spoiler warning: Sean and Joanna discuss the ending of the film Call Me By Your Name and how it differs from the book (30-33 minutes).