Podcast appearances and mentions of joanna wiebe

Marketing consultant, Leticia Collins is our guest for the 420th episode of The Copywriter Club Podcast. She's an expert in community-based email list growth, so it's no wonder she added 4300 people to her list in less than a week. Want to know how she did it? Then this episode is for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Leticia's website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: The money is in the list, or that's what we're told. And before you can work on getting some of that money out of the list and into your business, you need a list. If your list is small, you need a bigger list. If your list is full of the wrong people, you need to find the right people. As a business owner, one of your big challenges is your list. And knowing that, would you like to hear how you can add hundreds, maybe even thousands of qualified names to your email list in as little as a week? Hi I'm Rob Marsh and on today's episode of The Copywriter Club Podcast, I talked with marketing strategist Leticia Collins. Tish is a successful marketer who has worked hard to grow her list. And in this interview, she shared how she added 4,300 subscribers to her email list in one week. And triped her revenue in the process. If you want to grow an email list full of potential clients for your business, this episode is for you. Before we get to that though… you hear me tell you about several resources that we've put together to help you build and grow a writing business. I'm going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you'll find seven years of threads about all kinds of copywriting and business questions.  Obviously you know about this podcast. You're listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you've listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it's the best free library of copy, content and business ideas that you'll find anywhere. And it's at your fingertips. Take a minute now to subscribe on your favorite podcast player so you don't miss another episode. And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopywriterclub.com/findaclient . I guarantee you'll find at least one and probably 5-10 ideas you can use to find a client for your business. We're here to help you build a business, so be sure to take advantage of all the free resources we've provided for you. And now, let's go to our interview with Tish Collins. Transcript underway.

Email in your marketing plan. Have you rolled your eyes and groaned yet? When done well, email has its place. What does well look like? My guest today helps practices use email effectively and she'll share some tips with us. Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. In this episode Carl White and Prerna Malik discuss:Why so many people groan at the term “email marketing”What makes email for a practice effectiveEmail tools she like for private practice owners Prerna Malik is co-founder of Content Bistro, the creator of the strategy-first copywriting program — Ready-to-Sell™, and is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. She has written for over 500 clients, including marketing icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe, and countless others. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. Constant Contact EmailWe are a fan of Constant Contact for email with our private practice clients. It offers a lot of features, is easy to use, is quite difficult to outgrow, is HIPAA compliant, and is budget friendly.  If this catches your attention and you'd like to sign up, you can do so here. Full disclosure – this is an affiliate link, which means that we'll earn a small commission if you use it. Want to be a guest on PracticeCare?Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here's the link where you can get the process started. Connect with Prerna MalikWebsite https://contentbistro.com/newsletterInstagram https://www.instagram.com/contentbistro/LinkedIn https://www.linkedin.com/in/prernamalik/ Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

The publishing platform Medium's been around for years. But the company has made a few changes recently that might make you reconsider whether or not you should be writing on Medium. Our guest for the 419th episode of The Copywriter Club Podcast is Thomas Smith. I asked Thomas to share some of the reasons Medium has become a place for readers to find great content as well as a place for writers to not just share their thoughts, but also to potentially earn a respectable income stream by posting thoughts there instead of social media or your own blog. Why Thomas? Well, he's earned more than $19,000 for a single post on the platform, and well over six figures over the past couple of years. So he knows a thing of two. And he shared it all on this episode. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Thomas's Thrive on Medium Course How to Find Clients 36-page Mini-book The FREE Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  It's been said so often that it's almost become a meme… there's this idea that successful millionaires… or maybe its billionaires, I can't quite remember, but successful millionaires have on average seven different streams of income. They may have a salary or income from a business they own, they earn dividends on their investments, maybe they have income from property they own, and so on. And people share this idea with the intention that those of us who hear it will also think about ways to add different potential income streams to our businesses. But as a content writer or a copywriter, you may not have access to investment that pay dividends yet. Or property you can rent out. Or many of the other more traditional ways these very wealthy people earn money. But that doesn't mean that there aren't options for us. In fact, some of these options may be easier for you and me, than for the Jeff Bezos and Elon Musks of the world to capitalize on. Hi I'm Rob Marsh and on today's episode of The Copywriter Club Podcast, I talked with successful Medium writer, Thomas Smith. Thomas has been writing on and making good money with Medium. He recently released a course that shows how he does it. And I wanted to chat with him about the possibilities for content writers and copywriters to use Medium as a potential revenue source—especially for the kinds of writing we might want to do for ourselves instead of our clients. If you write for you… you may want to listen to this episode twice so you pick up on all the ideas Thomas shares about growing an audience and income stream using Medium. Before we get to that though… you hear me tell you about several resources that we've put together to help you build and grow a writing business. I'm going to quickly list a few of them here so you can get the help you need… we have a free facebook group called The Copywriter Club. You can find us on Facebook and request that we add you to the group where you'll find seven years of threads about all kinds of copywriting and business questions. Obviously you know about this podcast. You're listening to it right now and there are more than 400 interviews with successful copywriters and other experts in our backlist. Once you've listened to this episode, scroll through to find interviews with people like Seth Godin, Jay Abraham, Jereshia Hawk, Joanna Wiebe, Todd Brown, Kennedy and so many others. Honestly, it's the best free library of copy, content and business ideas that you'll find anywhere. And it's at your fingertips. And right now you can get our free, 36 page mini-book called How to Find Clients when you go to thecopwriterclub.com/findaclient . I guarantee you'll find at least one and probably 5-10 ideas you can use to find a client for your business. We're here to help you build a business, so be sure to take advantage of all the free resources we've provided for you. And now,

“We all know that when we write copy, we have to talk to the ideal person, but I find it's really easy to introduce bias and start talking about what you want or what you think they want and not what they actually want.” –Mimi ZhouAre you talking about the right things? Sometimes our copywriting misses the mark because we talk about what our potential clients or customers need … instead of what they actually want. I'm really excited to talk with conversion copywriter Mimi Zhou about how we really drive action with our writing.You can be really good at what you do without being really good at talking about it. It can be hard to get out of our own heads and what we know. We need to use the language our clients or customers use. How do we do that?We talk about: How to gather the data that drives the writingHow to get a better response on questions on social mediaThe kinds of numbers you need for the data to be relevantSelling one thingTrigger events in marketing Creating a timeline for that shows the before, the buy, and the steps in betweenABOUT MIMIAs a conversion copywriter, Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for.Her copywriting projects are built on a thorough research foundation where she studies info your audience provides through reviews, surveys, interviews, and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly.A fun fact about Mimi: Her path to becoming a professional researcher began at UC Berkeley and culminated in her PhD at New York University. Later, her belief that knowledge is power led her to seek copywriting training from the original conversion copywriter, Joanna Wiebe (founder, Copyhackers). So Mimi literally got a professional research degree and then studied copywriting with the original conversion copywriter herself!LINKShttps://mimizhou.com/https://www.instagram.com/mimithezhou/linkedin.com/in/mimizhou/Mimi is also one of the amazing teachers for Back to Business Week. To learn how to write headlines that hook in your ideal reader (and so much more in over 50 5-minute teachings), get your free ticket to this event that will help you land in the new season: https://plansimple.com/backtobusinessDOABLE CHANGESAt the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action. Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it. Here are three Doable Changes from this conversation:SURVEY YOUR READERS. Create an 8–10 question survey about what they need and where they are. Your goal is to stop guessing about what people want and be able to talk to them about what they want. Have you heard the advice to sell people what they want and give them what they need? To do that you need to hit what they really want, not what you think they need.ASK A MULTIPLE CHOICE...

Feel like your copywriting business needs a tune up? Like if you made just a few intentional tweaks (think: to your pricing, business model, processes, or strategy) that you could FINALLY unlock the path to reach your next goals? Then it's time you hear from the sought-after copywriters and Founders of Content Bistro, Mayank and Prerna Malik who have over 15 years of experience in the Copywriting Industry. And if that's not impressive enough, their client portfolio includes some of the brightest names in the industry, such as Pat Flynn, Vanessa Lau, Joanna Wiebe, Amy Porterfield, and others! 

In marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that drives results. From homepage headlines to email etiquette, Joanna offers insights into her creative process, and reveals the secrets behind some of her most successful campaigns. Links to learn more about Joanna:Joanna's LinkedInCopyhackersFollow Talking Too Loud on Instagram:https://www.instagram.com/talkingtooloudpod/Subscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn sight harder.   In this episode of Cracking Copy, Ella Hoyos delves into the essential world of customer research with special guest Dr. Mimi Zhou.    Mimi, a conversion copywriter and email strategist, highlights the pivotal role of research in crafting compelling copy. The episode reveals how Mimi acquires accurate customer data without unintentionally introducing bias into the process.   You'll learn her methods for gathering valuable insights, including mining reviews, conducting surveys, and performing interviews. And discover Mimi's techniques for making interviewees comfortable and the strategies she employs to ensure the reliability and accuracy of her data.   Copyhackers supremo, Jo Wiebe describes her as “One of those quiet, unexpected copywriting talents very interested in the planning and strategy side of email which is rare to find. [She's] really curious about how to write emails that convert better and better all the time”.   The conversation also explores how to translate research findings into effective copy, using frameworks like the “jobs-to-be-done” timeline and the forces at “the switch”. Mimi shares practical examples and tips for copywriters new to conducting research, emphasising the importance of defining research goals and starting with review mining.   Whether you're a seasoned copywriter or just starting out, this episode is packed with actionable advice and insights to help you harness the power of customer research in your copywriting projects. 00:00 - Cracking Copy is a marketing and copywriting podcast where we discuss effective copy 01:02 - Research is a crucial skill for any copywriter 02:32 - Mimi is a conversion copywriter for coaches and service providers 04:29 - Why is customer research so important in the context of copywriting and marketing 07:27 - The different types of research that effective copywriters do 09:17 - Does email list size impact the kind of research you do? 10:58 - What systems work best for capturing responses and data for research projects? 13:21 - Techniques for making interviewees feel comfortable and open up 17:38 - The reason you shouldn't get too friendly during interviews 21:16 - How to glean insights from research interviews 24:42 - Ensuring that research insights are reliable and representative of target audience 26:11 - How do you translate insights into compelling copy? 33:08 - What advice would you give to copywriters new to conducting market research   Resources mentioned in this episode:  Airstory https://www.airstory.co/ Capture research and use it in your writing - no matter where you write online. Put an end to copying and pasting interesting quotes, data points, images and more you find online.   About Mimi Dr. Mimi Zhou revels in customer research--because when you understand what your audience wants, you don't need to guess what they'll pay you for. Her conversion copywriting projects are built on a thorough research foundation where she studies info your audience provides through reviews, surveys, interviews, and more. Her ability to parse data into numerical information and read between the lines to hear what customers say beneath the surface helps her understand what customers want even when they don't tell you directly. A fun fact about Mimi: Her path to becoming a professional researcher began at UC Berkeley and culminated in her PhD at New York University. Later, her belief that knowledge is power led her to seek copywriting training from the original conversion copywriter herself, Joanna Wiebe (founder, Copyhackers).  So Mimi literally got a professional research degree and then studied copywriting with the best person in the business. Website: mimizhou.com instagram.com/mimithezhou/ linkedin.com/in/mimizhou/ For monthly emails that break down how customer research gets translated into conversion copy, listeners can subscribe to my newsletter, Smarter Customer Research: mimizhou.com/newsletter Contact us Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover. Twitter @cracking_copy Facebook @crackingcopy    ➡️  Share this podcast with someone who'll find it useful     You can also find us at: Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes   LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized' episode so that we can help you become better writers for your business.   Support this podcast! If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we'll love you for it :)  Buy me a coffee  

I love to collect prompts for headlines and newsletter subject lines. Today I am sharing six of them with you, from my beloved teacher, Joanna Wiebe. THE INSIDER MEMBERSHIP IS OPEN AGAIN! Learn more here: https://leslipeterson.com/insider2/If you're a professional blogger (or want to be) then check out my FREE Facebook Group where we talk about the business of blogging everyday! https://www.facebook.com/groups/leslipetersonThe quickest way to increase your traffic? Update your content regularly. Get a free blog post update checklist here: https://leslipeterson.com/Need help understanding your blog personas and getting lead magnet ideas? Get my FREE GPT4.0 Lead Magnet Masterkit here: https://leslipeterson.com/===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Success in business isn't easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client's) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast, Kira and Rob spoke with copyhackers Joanna Wiebe who says these (and several other daily activities) are her non-negotiables. They happen every day—no matter what. If creating your own daily non-negotiable is all you get out of this episode, it will be well worth your time, but there is so much more. So check it out... Click the play button below, or scroll down for a full transcript. Stuff you should check out: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: It's been more than seven years since we last chatted with today's guest on the podcast. In the meantime, she just keeps growing her business. This time around we asked her about the ins and outs of working with family members, building authority, and doing what she calls the daily non-negotiables. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, Kira Hug, and I interviewed copywriter and founder of CopyHackers Joanna Wiebe. Many of you know that Kira and I met in one of Jo's programs. So we owe a lot to her. But just as importantly, Joanna is one of those online personalities who is just plain generous with her help and advice. And that's likely a big part of why she's been so successful. As usual, we think you're going to want to stick around for this one. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. I've told you about the benefits you get as a member. We've been working hard on how to make The Underground even more useful and helpful to the copywriters and content writers who are members… if you listened to last week's episode with Csaba Borzasi, you heard him mention the scorecard he uses to close 100% of his prospects on sales calls. We didn't have a lot of time to discuss what the scorecard includes or how he uses it, but Csaba agreed to share all of that with the members of The Copywriter Underground. That presentation happens later this week and will be available in the Underground for a limited time. If you'd like to learn how to close 100% of your prospects on sales calls—by the way, that's not a guarantee, but you will see how Csaba does it—you need to be IN the copywriter underground, which you can do by visiting thecopywriterclub.com/tcu. And Csaba's presentation isn't the only upcoming exclusive we'll be adding in the underground. We'll have more to tell you about in the coming weeks.  thecopywriterclub.com/tcu. Now to our interview with Jo…         Thanks to Joanna for joining us to chat about her business. Chances are you already follow her, but if not look for her on social media, she is copyhackers everywhere you go and visit copyhackers.com to learn more about the programs she offer. That's the end of this episode of The Copywriter Club podcast The intro music was composed by copywriter and songwriter Addison Rice. The outro was composed by copywriter and songwriter David Muntner. If you've enjoyed what you've heard, please visit Apple Podcasts to leave your review of the show.

A lot of copywriters talk about building a "real" business, that is a business that isn't solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast, Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than what he might have built on his own. And he shared what he's learned from the experience. Click the play button below, or scroll down for a full transcript. The people and stuff we mentioned on the show: The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: Over the past 7 years of publishing this podcast, it's pretty rare that we bring guests back for a second visit. And the guests that have been back three times? I could be wrong but by my count, that's only happened twice. Today's episode makes it three.  Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, my co-founder, Kira Hug, and I interviewed copywriter and founder of Case Study Buddy, Joel Klettke to catch up on what he's been doing for the past couple of years. Joel has gone from being a top performing, in-demand copywriter to the founder of a million dollar business. And in our discussion, he shared some of the lessons he learned along the way. But first, this episode of The Copywriter Club Podcast is brought to you by The Copywriter Underground. It is truly the membership for copywriters and content writers… where you can find the training, coaching, copy reviews, and community you need to build a successful copywriting business. To learn more visit thecopywriterclub.com/tcu And now let's jump into our interview with Joel... Kira Hug: All right, so Joel, I'm not going to ask you how you ended up as a copywriter because we already covered that in episode, Rob, which episode? I know you know. Rob Marsh: Episode 21 is the first time and maybe like 107, I think, is the second time. It's been a while though. It's been a while since we chatted on the podcast. Joel Klettke: Yeah. I like these, it's almost like a snapshot in time, like journal entry to go back and listen to myself on somebody's life. Rob Marsh: How much better life was back in episode 107? Kira Hug: Well, going back to 21, I think that was the one I was listening to and reading the transcript from. That's when you were, correct me if I'm wrong, but that's when you were just starting case study, buddy, right? That was the origin of it when you were getting into case studies. Or was that 107? Rob Marsh: I think it was even before that. Kira Hug: Yeah, it was before that. We were introducing it. You had that business running at that time. Joel Klettke: Yeah, like technically Case Study Buddy is almost eight years old. It was off the side of our desks initially. And then right before the pandemic, we kind of pivoted to focus full-time on that. So that became kind of a big transition point. And then it's continued to be the full-time focus since then. So we've only really been two years, maybe three now, full-time pushing this thing. Kira Hug: Okay, well, let's go back then to before pandemic when you went all in and just curious, like what, what triggered that decision for you and your business partner to go all in on this business? Joel Klettke: I think there are a whole bunch of different factors. I think, you know, at the time, the grass is always greener in life in general, you know, like you always want to be doing that new thing. The headspace I was in at that moment was I had done the freelance thing and I'd done it well, graduated to basically being in a position of consulting for some pretty great brands, some really great projects. You get to the point that you are now making what your heroes made.  I remember listening to Joanna Wiebe talk about charging $10,000 for a landing page and thinking,

Budget Breakthrough: How a pricey EdTech brand closed sales with a variation of the 9-word email (ft. Joanna Wiebe of Copyhackers)About this episodeHow do you sell a $20,000 product to a busy school principal who's never heard of your brand? Well, if you're Joanna Wiebe, you take inspiration from everywhere and you weave a dazzlingly simple strategy using the famous 9-word email and a missed opportunity you spotted from another brand.Ideas you don't want to miss (3:05) Why email isn't dead (despite TikTok stats looking mighty shiny)(6:02) How one brand's missed opportunity inspired this email swipe(9:45) Why this email is "not a work of copy genius" – and why that can give you a leg up over AI(12:50) How sending to a cold list can actually be a fun challenge(15:11) The technical Klaviyo mistake that almost tanked this email(17:14) Whether this email would work for a B2C audience(18:44) Jo's favorite brand to swipe from right now (listen to her pronounce it 5 ways!)All about our guest, Jo:The original conversion copywriter, Joanna Wiebe is the founder of Copyhackers and co-founder of Boxcar Email Agency. Her work has driven multi-millions in revenue for the likes of BT, Glowforge, Huel, Tesco, and Wistia. Google, Amazon, LinkedIn, and Shopify trust her to train their teams and customers. And she's a popular speaker at events like Business of Software and CXL Live. You can find her books, articles, and courses at copyhackers.com.Links from this episode:Take a look at the email swipe we're talking about todayFollow Jo on ⁠Twitter⁠ and ⁠LinkedIn⁠Get lost in all the the awesome content on ⁠Copyhackers⁠Hire ⁠Boxcar⁠ to get Jo and team on your emailsSwipe ⁠Hiut's⁠ emails like Jo doesGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Subscribe to Email Swipes and never miss another episode. Find on your favorite podcast playerGet the full transcript of this episode

Today, I'm talking to the original conversion copywriter. Joanna Wiebe. Jo is the founder of Copyhackers, providing cutting-edge copywriting training in easy-to-digest formats. And Jo joins me to talk about how to, and how not to, mesh politics with business. I chat with Jo about: - How she grew up in a politically vocal household  - How you should only start talking after reading and listening. - How, if you don't say something about a cause that matters to you, then you let the angriest voices in the room take up all the oxygen. - Why she shut down the Copyhackers site for seven days.  - How you work out what to take a stand on, and how to respond when you're a bigger business.  - And how, while we keep putting white guys at the top of everything, there will be a gap in experience and knowledge of issues and identities that need more visibility. Making it more likely that a brand will jump on a bandwagon or make a misstep. And we talk about something that has fascinated me ever since Jo and I had this conversation. How we as a planet solved the ozone layer problem. It's a short, but meaty episode, with much to ponder over - so tuck in!Copyhackers websiteFind Jo on Twitter (or whatever we're calling it these days)Find Copyhackers on Instagram Looking for more? Join The Soap Box Community - Peta's membership for businesses with a social conscience - for only $29 a month. Follow Peta on InstagramFind Peta on LinkedInHire Peta to work on your copywriting and brand messaging

The words that you use to convince people that what you have is what they need, is what copywriting is all about.  My guest this episode is Joanna Wiebe, the founder of Copyhackers. Jo discusses her background working for Intuit as she worked herself into the world of entrepreneurship. We also talk about the role of artificial intelligence and copywriting, and her answer may surprise you about that. We also dive deep into what you should be including on your homepages and your landing pages to convert more of those clicks into clients for the show notes, transcripts, and more.

We've all made humiliating mistakes, and Claire Pelletreau is not an exemption. This episode is for all you superhumans who can relate to making mistakes. On the show today, Claire is a guest on the Mistakes That Made Me podcast with Eman Ismail, who is an email conversion strategist and copywriter; she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales, and turn fans into Superfans.  Eman has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  This Week on the Get Paid Podcast: Claire transitioning to mentoring/coaching Getting started with The Get Paid Podcast—Why this theme? That one mistake that made Claire The difficult conversation around firing a team member Getting a support system with the family Claire would never have left Is there shame in making more money and talking numbers? Lessons learned! A positive outlook Connect with Eman Ismail: Website Podcast LinkedIn Instagram Email Rules Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

In this episode of Info Product Mastery, I’ll share three resources that helped me successfully learn marketing and copywriting as a programmer. Topics covered [00:30] Adrian shares a few testimonials the show received recently. [03:21] Adrian reviews a comment received from a listener about episode 9 in which he used the term “subordinate” referring to an employee. He reviews what he was talking about in that episode and how to relate and interact with your peers and teammates in an info product business. [06:16] We dive into today’s topics. Three resources Adrian used to learn marketing and copywriting. [06:46] “Developers are linear thinkers….we work in code and understand logic flow….however copywriting…that’s not logical linear thinking..” - Adrian [08:22] Copy Hackers program. Joanna Wiebe’s books on copywriting helped Adrian learn how to get started writing material that would connect with his customers. [09:43] The second resource Adrian used to learn copywriting is the Copy Hour Program. In short, you receive emails daily with old school sales letters that will help train your brain to learn how to write copy by literally copying these old letters by hand. [11:21] The third resource Adrian recommends is the McMethod Podcast and Drop Dead Copy. [11:42] “It wasn’t theory or academic based….absolutely everything was about results..” - Adrian on The McMethod Podcast. [13:00] Adrian shares two personal stories where his copywriting went wrong. [15:00] “I was focusing way too hard on the tactics, and not enough on the content..” - Adrian Links from the show Copyhackers.com Copyhackers Academy Copyhackers - Learning Conversion Copywriting (LinkedIn course) CopyHour Program The McMethod Podcast Drop Dead Copy - Email Copywriting Tips, Tricks and Strategies If you have any questions from this episode, or have a question you want me to answer on the show, please submit your question via our contact form. We'd love to hear from you.

In this episode, learn from Prerna Malik on how to create sales pages that turn visitors into buyers.What we chat about in this episode:-The importance of having strong copy and content-The 6 sections that a sales page must have-Mistakes to avoid in each section of your sales pageAbout Prerna:Co-founder of Content Bistro, creator of Ready-to-Sell ™ Prerna (pronounced “Prayer-na”)  is a Copyhackers-certified conversion copywriter. She uses her proprietary Conversion Brew ® process for writing sales-spiking copy that balances persuasion AND personality with the precision of conversion science AND sales strategy ensuring you get the ROI your business deserves.She has written for some of the best names in the industry such as Pat Flynn, Vanessa Lau, Tanya Aliza, Joanna Wiebe, Amy Porterfield, and others! And been the strategic, wordy brain behind several 6-figure and 7-figure launches. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini. CONNECT WITH PERNA: INSTAGRAM: https://www.instagram.com/contentbistro/WEBSITE: https://contentbistro.com/CONNECT WITH HOLLY: TEXT HOLLY: 614-810-4236 or click hereDOWNLOAD THE SIDE HUSTLE STARTER KIT: https://www.hollymariehaynes.com/starterkitTAKE THE CEO WEEK CHALLENGE: https://www.hollymariehaynes.com/ceoweekI hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes

In this episode, we're going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand! Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and she also holds regular copywriting workshops in partnership with Lloyds Business Bank.  When Eman is not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she's bingeing either podcasts or pizza (but she'd rather you didn't tell her PT that). I reached out to Eman about… six months ago I think it was. I first came across her when she was a guest on The Get Paid Podcast by Claire Pelletreau, where she spoke about how she went from tiny profits to steady 10k months. I was inspired by her story, and started following her, and there was something about her relationship-building approach to emails that just really resonated with me. I knew pretty soon that I wanted to invite her on for a chat. Ah, I'm eager to dive in, so let's get to it! Links: ShownotesThe Email Rules (free 35-minute email class)InkHouse websiteInstagram

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency. For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy. Check out: https://copyhackers.com/

Every week, we turn hours of podcast episodes into engaging, SEO-friendly blog posts. So, I thought it was about time I pulled back the curtain on our proven podcast-to-blog repurposing process, and share some of the tips we've learned over the last 5 years. If you have a podcast or thinking about starting one, this episode is your go-to guide for learning how to repurpose your audio content into wonderfully written text. Find out about: Different types of podcast episodes that make great blog posts The dos and don'ts of repurposing a podcast episode Tech tools and recommendations for streamlining your repurposing processes Important Links & Mentions Episode 220, How to Repurpose a Blog Post into a Podcast Episode: https://www.content10x.com/repurpose-blog-post-into-podcast/ (https://www.content10x.com/repurpose-blog-post-into-podcast/) Episode 49, How Transcriptions Can Play A Key Role in Content Repurposing: https://www.content10x.com/transcriptions-content-repurposing/ (https://www.content10x.com/transcriptions-content-repurposing/) Episode 118, Repurposing Your Core Content Into Companion Content: https://www.content10x.com/repurposing-your-core-content-into-companion-content/ (https://www.content10x.com/repurposing-your-core-content-into-companion-content/) Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/ (https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

What do a Simpsons Museum is someone's backyard and writing copy that converts have in common? Find out in that episode with the OG conversion copywriter Joanna Wiebe. ***Tap on this link to access show notes+transcripts, join our private community of mavericks, or sign up to the newsletter: EveryoneHatesMarketers.com/links

What if you could convert more website visitors AND improve your ad performance without redesigning your website? In this episode, Eric Stockton, and Todd Lebo welcome Andy Crestodina, CMO & Co-Founder of Orbit Media Studios, to talk about how to build website landing pages that convert. Tune in to hear the best copywriting tips, holistic marketing strategies, and pieces of advice for optimizing your webpages and converting more leads into paying customers.You'll learn powerful questions to ask your customers and top salespeople, how to discover and use psychological triggers to incentivize more profitable actions, and why you shouldn't have a testimonials page on your website. Plus, they highlight what your FAQ analytics can tell you about your website and how to use analytics and lead generation tools to identify where you're losing leads and how to better engage with visitors. “Let your audience write your copy for you.”   - Andy CrestodinaResources mentioned:The Challenger Sale by Matthew Dixon & Brent Adamson: www.goodreads.com/book/show/11910902-the-challenger-sale They Ask, You Answer by Marcus Sheridan: www.marcussheridan.com/they-ask-you-answer Money Words by Joanna Wiebe: https://microconf.gen.co/joanna-wiebe Gong: www.gong.io HotJar: www.hotjar.com ChatBot: www.chatbot.com About Andy Crestodina, Chief Marketing Officer and Co-Founder, Orbit Media Studios, Inc.:Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 400+ articles on content strategy, search engine optimization, influencer marketing, conversion, and analytics. Connect with Andy: www.linkedin.com/in/andycrestodina Visit Orbit Media: www.orbitmedia.com About Eric Stockton, VP of Demand Generation, Constant Contact:A pioneer and innovator in the areas of internet marketing, eCommerce, lead generation, publishing, and online media. Eric has directly led $3M+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstocktonAbout Todd Lebo:Todd uses the power of original research to discover what works in marketing and helps marketers apply those findings to marketing programs. He helped develop the Ascend2 Research-Based Marketing methodology, which is used by marketing Technology firms and agencies to drive demand to their products and services.Connect with Todd: https://www.linkedin.com/in/tlebo Follow Ascend 2: https://www.linkedin.com/company/ascend2

It's that time of the year again! I'm reminiscing about some of my favorite moments from The Content 10x Podcast in 2021. So sit back and take a moment to enjoy some of the top repurposing tips and advice and awesome guest interviews, featuring Copyhackers' Joanna Wiebe, SparkToro's Rand Fishkin and the one and only Jay Baer. Whether you've missed the episodes the first time around or want a refresher of the best bits, this bumper episode is packed with treats! Find out: The two key elements of compelling copy In-depth audience analysis to master your marketing How to master consistency with your content ...so much more! Important Links & Mentions Episode 208, Content That Converts: How to Repurpose Your Content for Your Marketing Funnel: https://www.content10x.com/content-that-converts-how-to-repurpose-your-content-for-your-marketing-funnel/ (https://www.content10x.com/content-that-converts-how-to-repurpose-your-content-for-your-marketing-funnel/) Episode 210, How Content Repurposing Can Help You Win the Zero Moment of Truth: https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ (https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/) Episode 178, Content Library: How to Create a Content Treasure Trove for Unlimited Repurposing: https://www.content10x.com/content-library-how-to-create-a-content-treasure-trove-for-unlimited-repurposing/ (https://www.content10x.com/content-library-how-to-create-a-content-treasure-trove-for-unlimited-repurposing/) Episode 183, How to Validate Your Content Ideas: https://www.content10x.com/how-to-validate-your-content-ideas/ (https://www.content10x.com/how-to-validate-your-content-ideas/) Episode 192, How to Understand Your Audience Better with Rand Fishkin: https://www.content10x.com/how-to-understand-your-audience-better-with-rand-fishkin/ (https://www.content10x.com/how-to-understand-your-audience-better-with-rand-fishkin/) Episode 205, Becoming a Social Pro: 500 Podcast Episodes and Counting with Jay Baer: https://www.content10x.com/becoming-a-social-pro-500-podcast-episodes-and-counting-with-jay-baer/ (https://www.content10x.com/becoming-a-social-pro-500-podcast-episodes-and-counting-with-jay-baer/) Episode 188, How to Write Better Content with Joanna Wiebe: https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/ (https://www.content10x.com/how-to-write-better-content-with-joanna-wiebe/) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Joanna looks at some old school copywriters' tips to help your SaaS stand out, including the Seven Sweeps to give your copy before you ship it. --- Send in a voice message: https://anchor.fm/business-of-software/message

Whether you're a newbie at online business or you've been around for a few years, email marketing can be super intimidating. However, it's something you NEED to figure out and prioritize because email is by far your #1 most critical element if you have any type of online business (or really, a business of ANY kind)! But what do you even say to your list? How do you convert a subscriber into a sale? How often should you send emails? How do you keep your content interesting and inspire people to read it, instead of it being a major snoozefest that makes your subscribers never want to open another email from you again? The secret is that there is actually a formula you can follow to increase the effectiveness of your copywriting--all while humanizing people to be more than just a 'lead' or a 'subscriber'. If you understand why you're writing what you're writing and who you're writing to, it will not only cut down on the time it takes you to write (goodbye staring at a blank page!), but your results will be infinitely better then shooting in the dark when it comes to building community and conversions (hello income and impact!). For example, one of the tips we'll be sharing with you today is how to use a color-coded personality system to not only create diversity and variance in your emails, but to speak directly to different personality types so everyone on your list feels seen and understood. This system is GOLD! My guest today is Tarzan Kay, a launch strategist and copywriter who teaches women (and a few good men) how to sell bigger, so they can serve bigger. Tarzan is a master of email marketing and former copywriter-for-hire (working with people like Amy Porterfield) who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who'll reach deeper into their pockets to pay for top-quality services–also using the power of email, duh!   What you'll learn in this episode: Why being the best and making all the money isn't the most important thing for your business What it's like to be the primary breadwinner for your family as a woman living in a patriarchal society while your partner is a stay-at-home-dad The 2 key things Tarzan did to earn over $200K in just her second year of business How to write effective emails that convert using Tarzan's approach to color-coded personality (based on the DiSC personality assessment–and we even use some Game of Thrones characters to make it more interesting!) How many emails should you send during a launch? Plus the importance of pre-launch emails, her unique '29-minutes-til-close' email, and the post-promotion survey   Subscribe and Review Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them. And finally, don't forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.   Links + Resources Mentioned in this Episode:  Joanna Wiebe's Copyhackers If you love the idea of blogging but have no idea what you even want to blog about, take our free quiz to find out what kind of blog you should start! Tarzan's approach to color-coded personality and how it applies to email marketing Get a free Convert Kit email account up to 1,000 subscribers! Get a free 30-day trial of ActiveCampaign, my favorite email service provider, here! Breathwork with Kathleen Oh The 4-Hour Workweek by Tim Ferris Get Tarzan's Email Promo Sequence Swipe Copy here for free! Follow Tarzan on Instagram @tarzan_kay Check out our blog post Email Marketing 101 for Beginners + Bloggers Follow me on Instagram @katekordsmeier and @rootandrevel   More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don't forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.   EPISODE CREDITS: Produced by Danny Ozment at https://emeraldcitypro.com

Investing in yourself is a critical aspect of developing and expanding your business. In this episode, I speak with Eman Ismail about her journey to entrepreneurship, the investments she made in herself and her business, and how she has mastered the art of using testimonials to grow. The tips she provides on testimonials, in particular, are a can't miss portion of this week's episode with actionable insights. Eman Ismail is the founder and owner of Inkhouse, a U.K.-based copywriting and email conversion firm supporting six-figure online business and e-commerce brands. She has worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, and Belinda Weaver from the Hot Copy Podcast. She holds regular copywriting workshops in partnership with Lloyds Business Bank. For more on Eman Ismail, visit inkhouse.org.uk.--Khalida DuBose is a business mentor and crowdfunding coach. She has supported more than a thousand crowdfunding campaigns and project creators in their quest to bring their dreams, passions, and ideas to the world. For more information on Khalida, visit khalidadubose.com. Instagram: @khalida.duboseEmail: khalida@blackgirlbusinessbar.com.--The Black Girl Business Bar is produced by Zuri Berry (@ZMCPodcasts). Music by Vincent Tone.

Not all of us can answer the question “What do you want to do for a living?” straight away, let alone if asked, “Where do you see yourself in the next five years?”For Katie Peacock, she already knew she wanted to be a copywriter, something she enjoys doing during her free time and on weekends, even without getting paid. But she didn't land the job right away. She jumped from one service to another— translating a website, proofreading, academic editing, before pursuing copywriting. Listen to Katie Peacock, a conversion copywriter, and funnel strategist, as she shared moving from Canada to Austria for a relationship that eventually failed sparked a newfound love for Europe and writing. How she turned something she loves into an online course to help women entrepreneurs sell online through excellent writing, and the joys and struggles of being both a freelancer and a new mom.Show Highlights[11:19] I knew that copywriting was it for me because that was the thing that I enjoyed studying in my free time.[13:11] I decided I was going to be a copywriter way before anybody ever paid me for it.[16:35] The biggest change in how I operate my business now versus this time 2020 was really taking a longer view, like “What do I want this business to look like in five years?”, “What should I start doing now that will make that possible?”[18:11] I'm so grateful that I get to work with women who are doing such inspiring things, and then I get to help them bring their ideas to life through the messaging, but I also get inspiration from the courageous action they're taking.[31:19] Something I'm really working on is like boundaries, because I think with the group program especially, boundaries are so important. It can be so tempting to over-deliver and to just say “Let me do that for you because you know it's easy for you anyway”, so boundaries are something I have in mind to pay more attention to.[32:57] Are you creating the life you like or are you just saying yes to everything?Guest Links:Katie Peacocks' works and principles are greatly influenced by marketing masters Joanna Wiebe of Copy Hackers, and Ramit Sethi. Don't forget to check out their works and free resources!Download free guides and resources, sign up for a weekly newsletter and learn some tips and tricks on how to be an effective copywriter on Katie Peacock's website. You can also join her ongoing Launch Strategy Summer Camp through this link. 

Eman Ismail is the person to call when you want to make money from your emails.  As an email conversion strategist and copywriter (and the founder of inkhouse.org.uk), she helps 6+ figure online business owners and eCommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.  She's worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from Copyhackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and holds regular copywriting workshops in partnership with Lloyds Business Bank.  When she's not writing high-converting emails for clients, delivering workshops, or teaching business owners how to write copy that converts, she's binging either podcasts or pizza (but she'd rather you didn't tell her PT that).  "Be really good at what you do and then you will feel very confident raising your rates. The money will come!" - Eman Ismail   This Week on the Get Paid Podcast: The exact details of how Eman got on the Get Paid Podcast. Running a multicultural mastermind effectively. How she navigated resigning from a job without savings or a backup job. 3rd time lucky with her business. How she brought her business back to life after the pandemic hit. Making the most of the communities and connections she had. How she quadrupled her revenue from $400 in profit a month to over $10k in 6 months. How Eman manages her money. Is taking risks in business inevitable? Maternity leave and how to stay afloat. Claire's rant about evergreen funnels. Connect with Eman Ismail: The Email Rules InkHouse Website Instagram LinkedIn Online course Like a Boss Email   Step up Your Facebook Ads Game   This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot.    Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads   Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid.

Note: this popular episode was originally release on June 9, 2020. On today's show, listeners will hear how a renowned copywriter teaches others to sell and promote with email. For Joanna, email is the direct path to revenue for every business, especially because it is a much cheaper and less time-consuming way of reaching your audience than many other mediums such as podcasting and blogging. Joanna educates listeners on the difference between direct mail and email, what direct response entails, and she gets into the factors that make or break an email campaign, including the relevance of the content and the timing. She gives pointers for writing sales-based emails that are interesting and that keeps the reader curious without resorting to cheap tactics like clickbait. But she warns marketers not to let the fear of being sleazy stop them from writing groundbreaking emails and suggests they should test different approaches with their audience. Joanna also shares how you can use storytelling skills to write effective emails and explains why getting everything out on the page is better than editing in your head as you go. Key Points From This Episode:Hear why email provides an instant payoff that is seldom seen in other mediums. Keeping in mind that, while other mediums could work, they will likely cost you more. The difference between direct mail and email and the role of our impulse to keep clicking. An explanation of what direct response involves in the context of marketing. Relevance and other factors that determine whether a sales-based email succeeds or fails. Find out about the crucial part that email has played in Joanna's copywriting business. Advice for writing sales emails that aren't sleazy and testing your audience's response. Writing interesting emails by paying attention to what is interesting and current in the world. Using storytelling skills to keep your email audience interested and wanting to know more. Why you have to write down everything that comes to mind and do the editing later. Tweetables:“There is a direct path between sending an email and making a sale. It is harder to make sales without sending emails.” — @copyhackers [0:01:52]“The most ideal, if you are trying to get an email to convert, is increased relevance. Relevance is everything—but it's hard.”  — @copyhackers [0:05:50]“The fear of being sleazy keeps so many marketers from doing breakthrough work.” — @copyhackers [0:11:36]“Great, readable copy doesn't happen on the first take. The first take is supposed to be ugly.” —@copyhackers [0:20:15] Links Mentioned in Today's Episode:Joanna Wiebe on LinkedInJoanna Wiebe on TwitterCopyhackersJohn Lee DumasEntrepreneurs on Fire Pushing Sendrasa.io

Co-founder of Content Bistro, creator of Ready-to-Sell ™, and co-creator of Profits on Tap ®, Prerna has worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Kerwin Rae, Amy Porterfield, Carrie Wilkerson, Alli Worthington, and others! She is a Copyhackers-certified conversion copywriter and uses her proprietary Connection-Conversion™ framework and Conversion Brew ® process for writing engaging copy that balances persuasion and personality with the precision of conversion science ensuring you get the ROI your business deserves. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world. Here's what we covered on the episode: How Prerna Got Started in the Online World + Copywriting () How I've known who Prerna was for 3+ years and how I really got to know her work through The Copywriter Club and how we met in person last year  Prerna sent me a pdf of all her services, which is brilliant so I asked her to come on the podcast to get into the nitty gritty of that because it's such an underrated thing people can be doing to make it easier for people to hire them  How connecting with others in your industry is important and you should be intentional about it  The story of how Prerna got started online as a mom blogger, from there her and her husband decided to go into business together, they started with business blogging and social media management—at that point copywriting was not in the picture  About 6 years ago clients started asking if they would write sales pages for them, or since they had done all their blogs they asked them to write their emails, so Prerna said yes but she needed to learn how Prerna tells us how she started learning from the Copyhackers with Joanna Wiebe, read all the books, and took The Copywriter Mastermind, that had a certification attached to it, which was hard to earn but very worth it she says  Building Relationships Through Social Media () How Prerna loves copywriting because she can see the direct impact it has and because there are so many opportunities within copywriting  The reason Prerna loves social media is because she feels like it's her own social circle even though she doesn't live in the same country as most of the markets she's working in—she loves making relationships through social media When Prerna gets on Facebook, she pictures herself walking into a cafe where everyone knows your name and takes the time to have a conversation with you Prerna says her husbands approach to social media is very business based, which is okay and says if that's your style; do social media in a way that works for you—don't try to fit yourself into a mold that's not you If you are on social media for your business, Prerna says it's important for you to show up consistently, show up authentically, be transparent, and not be afraid to voice your opinion, which she admits took her a while to get used to  Content Bistro's Unique Process for Bettering Customer Experience () They have a menu of services for their business, Content Bistro, and Prerna shares that they have a whole copywriting team that works on the copy and marketing but says they have a food angle as well with all their services  The idea behind their menu of services pdf and branding of their business was to add another layer when filtering for prospects—by sending prospects a menu of their services it makes it easier for both sides to tell if they will be a good fit  Prerna shares that their pdf of services includes their packages, their process, client testimonials, mini case studies, etc How Content Bistro serves two different audiences, those who need copywriting and service providers and how they created separate pdfs for each audience so each only gets the information they need  If you're a designer, Prerna recommends creating a pdf of services because it helps you streamline your process and makes for a better client experience  Prerna compares her service pdf to a website sales page, but more concise because it tells the prospect what the package is, who it's for, what you get, why you need it, an estimated timeline, testimonials, pricing and more When Prerna and her husband were brainstorming ideas for their business name, they wanted to blend their love for food and their passion for writing, which is how they landed on Content Bistro and now all their services have a food connection Prerna shares that coming up with names for their services is one of her favorite things to do, and says she has a document with different categories of foodie themed words and marketing words to help her come up with the names  Prerna says that it's important for service providers set themselves apart and says you can do this by making your processes easy for you to show up, serve and by making it easy for people to work for you  Connect with Prerna on Instagram or on their website    Links mentioned:   Content Bistro Website    Ready to Sell   Copyhacker Website   Copywriting Services for Course Creators    Connect with Prerna on Instagram   Like what you heard?  Click here to subscribe + leave a review on iTunes. Click here to download my Sales Page Trello Board Let's connect on Instagram!

Writing is a vital component to content. It's your podcast show notes, your YouTube video descriptions, your social media posts…and that's before we even get into long-form written content like blog posts and lead magnets. So picking up a few tips and tricks about how to write better content can go a really, really long way. In this podcast episode, I speak to one of the best writing coaches in the business, Joanna Wiebe. Joanna is the Founder of online marketing writing education website, Copyhackers, and has helped thousands of start-ups, big businesses, and copywriters improve their copy and content writing. It's a great discussion with LOADS of writing tips you can't miss! Find out: The difference between copywriting and content writing Why written content is still so valuable and the misconceptions around reading online Joanna's two main focuses for writing copy that hooks your audience Important Links & Mentions: https://copyhackers.com/ (Copyhackers) https://twitter.com/copyhackers (Copyhackers on Twitter) https://www.facebook.com/groups/wordworkers/ (Word Workers) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Join hundreds of business owners, content creators, and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

Amy Posner lives in Olympia, Washington. She calls herself a serial entrepreneur and has been a business owner for three decades — she had a computer start-up, a New York City agency and then built a very successful (and lucrative) sales team in the telecom industry.   But for the past decade, Amy has been an in-demand conversion and direct response copywriter, coach and copy chief. She now mostly focuses on coaching and training.   Amy currently runs the Magnetic North Mastermind, where she helps each member decide — and then create — their ideal business life. She also has a YouTube channel called Cut to the Copy, which offers short tips about business. And she co-hosts a podcast called Business Badass.   Amy offers a “coaching on demand” service, in which people hire her for coaching for 30 minutes or 60 minutes on one specific issue. She also offers “copy chiefing” in which people have her vet their copy before they submit it to a client.   As a six-figure freelancer, Amy initially had the goal to replace her employee income, which was six figures at the time.   She wasn’t interested in becoming a agency, but she does have a small team of subcontractors, including a new position she recently hired for, “vision and growth manager.” She got the idea for that role after hearing about the position of an “integrator,” who serves as a project manager for the vision. She wanted someone to help her both create the vision but also to create the growth. She finds it exhausting to be both the person focused on growing her business and the person executing work for clients.   She also has her own copywriter for her business, a tech person and a virtual assistant. She hires subcontractors for copywriting clients also.   Persistence and gaining confidence have been critical to Amy’s success. “Your success is directly proportionate to your attitude or your ability to handle the obstacles,” she said.   Don’t dwell on failures or other people’s opinions. It’s OK if you’re a sensitive person, but it’s important to learn how to remove your feelings of failure and move on.   Amy shares her pricing formula: internal hourly rate + your intuition + your gut sense. She stresses that it’s essential that you time your projects at various times throughout the year so that you know how long projects take. That will allow you to price properly. She says freelancers tend to have “leaky boundaries” around their time.   The price that you give a client that feels really good on Monday can often feel too low on Tuesday. So, you should always sleep on the price. Amy also believes if you don’t charge enough, you aren’t seen as that higher level of a professional.   Amy is always considering if a client is a good fit. Red flags that she looks out for include people who think they know more than they do or who want her to execute on bad marketing ideas. Also watch out for those “trial projects” for lower rates with a promise of a future project. That compromises people’s professionalism, and the “more projects” don’t often materialize.   Amy also admits to a “weird” red flag: people who don’t have any sense of humor. Melanie can relate to this and also lists this as one of her red flags!   Amy finds the right clients by getting in the right rooms, where people there need what you offer. Have you figured out what audiences are your potential clients and which ones you’re wasting your time on?   Amy struggles with a couple of boundary issues. She admits to being a Type A workaholic. She also struggles with over-delivering on a project.   Biz Bite: Make a Plan and Work Your Plan (and Remove the Emotion from It)   Resources:   No Sweat Sales Calls course discount link ($100 off): https://amyposner.podia.com/no-sweat-sales-calls?coupon=MPP   Amy’s website   CutToTheCopy.com YouTube weekly channel   Joanna Wiebe, founder of Copyhackers   Book “Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business” by Gino Wickman   Book “The Art of Gathering: How We Meet and Why It Matters” by Priya Parker  

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency. For nearly 15 years, she has worked with incredible companies like BT, Canva, Glowforge, Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO to optimize their copy. Check out: https://copyhackers.com/

Lately, I'm thinking a lot about what this podcast sounds like. I'm new to podcasting and I'm very aware that I have a lot to do to sound more natural, but that's not exactly what I'm talking about. Joanna Wiebe on Voice and ToneTone word list Transcript

microconf.comMicroConf 2015 There are 2 obstacles getting in the way of your visitors clicking your buttons: friction and anxiety. In this short presentation, see how both may be holding your CTR back - and what we've done to reduce friction and neutralize anxiety. (With data from A/B tests we ran in 2013 and 2014 on button copy.) Oh, and find out what the hell we mean by ""lizards thru doorways""... and how that little phrase can make all the difference for your button click-thrus. By Joanna Wiebe of Copy Hackers (copyhackers.com). Check out Joanna’s MicroConf speakers page for more talk’s ➡️ https://microconf.com/speakers/joanna-wiebe

Does cold emailing get you in a cold sweat? Is it something you've put off because you don't want to be accused of being a spammer… Or face rejection, over and over again? Many of us will find anything to do aside from sending a cold pitch email. We create and share content. We go to networking events. We participate in forums and FB groups where our ideal customers hang out. All great marketing strategies but there comes a time when we need to get proactive about our lead generation. Today's episode features special guest, Laura Lopuch, and it will empower you to get on the front foot and start sending emails to bring in more work. Tune in to learn: The career Laura left to become a conversion copywriter How she uncovered sending cold emails as her superpower Whether cold emailing is just a numbers game (and how to win) Tips on preparing to send an email to someone who you don't know The structure of an effective cold email Surprisingly simple follow up tips How to get your mojo right to send a great cold email Question for you! Do you embrace proactive lead generation like cold emailing? Or does it terrify you? Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page! Share the pod love If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! Thanks to Kgb_kgb from Canada for a fantastic review of the show. About Laura Laura is an email conversion copywriter + strategist for startups, service professionals, and SaaS companies who want to send those infamous, money-makin' emails you've heard so dang much about. Her expertise lies in cold emails. Which are the hardest email marketing channel to master. Laura's work has been seen on websites like Kissmetrics, Crazy Egg, Get Response, Copy Hackers, and MailShake. One of her cold emails brought in $20,000 in revenue. Thanks to her work with many clients (including online biggies like Joanna Wiebe and Selena Soo), she's seen firsthand that being ultra-relevant to your email reader is pure magic for getting sales. Useful resources The 2 x cold email templates Laura made available to Confident Copywriters Laura's FB live on the 7 Types of cold emails Boomerang (email scheduler and more for Gmail) Streak (CRM for Gmail) Find Laura On Twitter On Facebook On LinkedIn On Instie

On today's episode, I am speaking with Jenn Robbins.  I am so excited to have her on the show to share, from her perspective, how tech plays into copywriting and funnels. Jenn Robbins is a conversion copywriter. She supports mostly establishment business owners with high converting websites and sales funnels because she found that funnels can be a super important part of any business. We're talking primarily about a sales funnel.  A sales funnel is the journey you take your customers through to have them learn your business.  They learn what it's about, why they should care, and how you can benefit them as a business owner. Jenn is an expert in all things copy and funnels.  The reason why I really wanted to bring a copywriter onto the podcast at this point in the year is because so many of you are getting ready to launch in 2020.  It's just around the corner! And I know that there are launches and new opportunities coming. I thought that it was a great time to talk about the relationship between the tech you are using and the words that are being written for that technology. The words that you have on your screen may look different depending on what tool you are using. You may end up wanting to create long form copy where it's page after page.  Or you may want to create short form copy. And sometimes, the tech tool you are using will dictate that.  Other times, your copywriter or whatever you are selling may be what dictates that. So let's get into today's episode.  I cannot wait for you to give us your takeaways and feedback in the Facebook Group.  The Tech of Business Facebook Group has recently been renamed. It is now Expand Online: Strategy, Support, and Tech.  And as always you can still get to the community by going to techofbusiness.com/community. Jenn's view on the importance of funnels. A lot of people she knows, including herself, rely on referrals.  Those can sometimes dry up. But if you have a funnel in place then you have leads coming in.  That means you're not having to go out and search in Facebook groups and try to get people to tag you in things. You have people actually coming in as leads on a regular basis.  If you have a funnel, you're able to kind of keep your business going. Jenn went on to add that most of the women she works with are moms.  They have families! And they rely on their business for an income. So funnels are an important part of that. I think that everybody needs to have at least one funnel if they want to make online business connections. So let's talk about what Jenn's definition of a funnel is. Jenn shared that a funnel is basically an automated customer journey. It's your way of moving them from just kind of seeing you around to becoming a client.  That can look a lot of different ways. And most people have some sort of community already, but they have some sort of funnel in place.  That may be sending people a Facebook message and then they send them random messages along the way. And then they get them on a call that technically is part of a funnel.   But actually, automating it is usually a little bit more complicated, but it's essential to actually keep things moving in your business. I totally agree with this.  But by us saying automated, we really mean using tech tools.  Which is why it makes sense for us to be talking about this now on the Tech of Business podcast. So the automated tools that Jenn as a copywriter and a conversion and funnel strategist matter.  It's not like Jenn can just say, “Okay, here you go, here's some amazing copy. Now have fun.” Jenn as a copywriter needs to know what tools are currently in play.  She also needs to know what tools the client might be interested in working with and what they may have decided they don't want to even touch. So let's talk a little bit about the tools that Jenn sees online business owners using. A lot of her clients work within ClickFunnels. Jenn shared that's kind of the gold standard. It's not necessarily her favorite, but it is one of the most popular tools out there because it has landing pages. It has templates already set up for you. So it has landing pages, sales pages, and all the steps are there if you want to just go buy a template. And then you have some sort of email marketing system. There's MailChimp (which she doesn't love), Active Campaign, or Convert Kit.  ActiveCampaign and Covertkit tend to work better for funnels, in Jenn's eyes, because they have more automation options. I actually set up Jenn's email marketing system for her. Jenn shared that there is usually some sort of website people use. Squarespace or WordPress are popular ones. There's always Wix. There's so many out there.  Jenn shared that that can be very overwhelming. Especially because she's not a tech expert. She writes the copy. But as I said, she needs to know what her clients have in place because that can limit what she does. She needs to know what their capabilities are before she writes a whole bunch of different options and take people through different parts of the funnel that they can't actually do. Let's unpack here for a minute. I wanted to spend a little bit of time on this because you, as the audience, may be saying, “Okay, I'm going to go with ClickFunnels.  Or I am going to go with a WordPress website.”  Then you may come to someone like Jenn and say, “Okay, help me set this up.” And Jenn may only be giving you the words and not the other stuff. So I asked Jenn when it comes to ClickFunnels, what kind of questions does she ask her clients to figure out how deep they're going to go into ClickFunnels and if they're going to use the pre-made templates? Jenn shared that she hasn't always asked them in the past.  Sometimes it's just made assumptions. Especially if it's a larger business, she kind of assumes that they have a tech person in place. So they have something that's going to go in and they can have the capabilities for it. But if you're working with more of a solo printer, and you're not really sure, it's helpful to know where they're at.  Are they using a free plan? Do they only have seven pages available> She shared that you would be surprised, when you get in ClickFunnels, how many pages you use for a basic funnel.  Because you have to have one like a landing page and a “Thank you” page and a sales page. And if you want to do a tripwire, they're all of these different ways you can go and it adds up very quickly. She also shared you want to know like what integrates with ClickFunnels because not everything talks well to each other. Again, this is something that as a copywriter,  she hasn't always been aware of as she got into more, looking into funnels, and actually helping people implement a little bit more.  She shared that she doesn't love implementing the tech tool anymore. And that's why she thinks you need a tech person like me to come in and do that. As a copywriter, she knows how funnels should work. But she doesn't always know how to make sure it all talks to each other. And oftentimes the client doesn't either.  Sometimes you need that third party to come in and be like, “Okay, look, you actually can do it this way. We can do it this way instead.“ And sometimes the copy or maybe even the strategy has to be adjusted a little bit based on that. I think that makes a lot of sense.  What I'm hearing Jenn say is that your copy can dictate what tech to use. If you are restricting your tech, then you have to let whoever is writing your copy know these restrictions.  This is so that your customers and your leads can navigate through the process as appropriately as possible. I think that it's important for you, as an entrepreneur, to understand the flow of traffic and that your copywriter is on the same page as you. Because if your copywriter, for example, says. “Okay, we're going to do a landing page and a thank you page and the sales page and a tripwire and this, that, and whatever else.”  And then you look at them like they're green in the face, then you're not going to have the kind of success that either of you want. So it's important to make sure that you are on the same page that you're like, “Yes, all I want is the very simple process to get someone on a phone call.” Or you say, “All I want is to get someone into my automated 20 email sequence.” Knowing what you want and working with your copywriter on the strategy to get there is really where the genius lies in outsourcing and bringing in people who are experts in their domain. It's also a lot more fun, as an entrepreneur, when you know that your tech, your words, and your systems are all flowing together to help support your business. Jenn doesn't want people to be afraid of funnels. She knows it can get a little intimidating.  Especially as I talked about all the different options. Jenn shared that if you don't have a funnel, you can start very simply.  You don't have to sign up for $200 a month ClickFunnels account. She said that it can be as simple as a landing page. And if you use MailChimp, you can actually do it on MailChimp.  It may not be as pretty, but you can have that landing page, link them to your email list, and give a thank you page if your only goal is to get them on your email list. That's a pretty simple thing to do. We can also make a little more complicated. Jenn personally uses ThriveCart on WordPress.  So she can build my own landing pages. Then they connect to ActiveCampaign.  And then she has an automation in there. That was still more complicated trying to make everything talk to each other because she has a couple other things happening at the same time. But you can keep it very, very simple.  It doesn't have to be scary. And it doesn't have to be expensive to start out with at all. It can be as easy as you want to make it. But if you're worried about that, then talk about that with your copywriter, or whoever you're hiring.  If they come in and they're like, “Okay, we can do all of this stuff.” And if that's not what you want, then tell them that. Jenn shared that the way to start is to keep it simple. She thinks that everybody should have at least one funnel.  She calls it the White Rabbit funnel. Because it's what kind of leads you down that rabbit hole of your business. But that's basically just some sort of offer, which is on a landing page, and then an email sequence with the final offer that could go to the landing page or could just be in the email. That is a very simple funnel and that would not take you spending hundreds of dollars on ClickFunnels to do that. I totally, totally agree with that. I'm curious to know if there are any kind of buzzwords that are relevant right now? Are there any terms or different ways of communicating on your landing pages at the start of your funnel that Jenn has seen that are effective for most of her clients or for a lot of her clients? Jenn shared that you need to make it as custom as you can make it for your audience.  She shared that some people tend to go a little too general to bring people in. And that works sometimes to be honest.  But if you're talking to everybody, nobody's gonna listen. You have to really narrow it in. For example Jenn works with established business owners, which is still kind of general, right?  But she has a general funnel that brings people in. It's a quiz and they go through an email sequence. Right now, she's in  the process of duplicating that and making it just for photographers because she did a podcast for photographers.  So she's customizing it so that it's speaking just to them. And that's going to probably convert a lot higher than her general one because it's just talking to them.  She's going to be specific about what they need in their funnel along the way. So that's not really a buzzword but getting as specific as you can is important. Marketing that is getting push-back. There's a big push back against bro marketing right now.  Bro marketing is ads that you always see the guy on the Lambo who is flashing the money and that's usually leading you through some ClickFunnels offer.  It's not something that is associated with the offer necessarily, but it's a tripwire and upsell and upsell and a down sell. There's like 45 different parts of the funnel. And it feels very disingenuous.  At this point, they probably rented that Lamborghini. And they took a loan out for the cash and then took it back to the bank. Jenn is seeing a lot more of a push towards empathy marketing. So more like connecting with people. It's more about building relationships, as opposed to just kind of throwing something up and pushing people through a funnel. You want to kind of customize the language. The big thing she has found is that you need to make sure you're talking to your audience. Jenn shared that a lot of people, especially if they write their own copy, everything is in the “I” voice.  It's like, “This is my business. I do this. And I do that. I grew up in this place. And I wanted to do this.” So it's basically just their story without telling the audience why they should care. Jenn shared that if you're going to say you're open for business, tell us what you do and why we should care. Because as humans, we're kind of inherently selfish. We want to know what's in it for us, especially if I'm going to be hiring you. So maybe on that land page, you're telling us kind of who you are and why we should care and then doing some sort of relevant offer. People don't seem to care as much about like a free checklist or a basic PDF anymore. We're kind of getting a lot more marketing savvy.  You need to be a little more on your game. Maybe it's a video that goes with the checklist. Maybe it's a challenge to something that's not just a PDF you created in Canva, download it, and give me your email address. That just doesn't work anymore. Now I have to say that if someone is a successful entrepreneur, working offline, and they want to come online, they have that expertise that they can showcase. If you are someone who has had so much offline business, you may be able to get away with something a little bit more general.  Why? Because you are coming at this from a different angle. The audience that you are attracting may not be as familiar with the bro marketing or with all the PDFs and those types of things. So making sure that you understand who you're trying to attract. Jenn and I, we work with a broad spectrum of different entrepreneurs. They may have seen 40 different PDFs that they could download. They may have only seen two. So we want to make sure that whatever we create is relevant and makes sense for the audience that we are trying to attract. And in our case, the quiz for Jenn, that just seems to make sense.  For me, people want nuts and bolts. They want checklists. They want to say, “Oh, okay, I'm doing it right.  I've got the right tech tools”. So it's relevant for me to create a PDF that takes someone through things. So just because, in general, PDFs aren't enough, that doesn't mean that PDF might not work for you. Jenn agrees that it totally depends on who you're trying to reach. It also matters what your PDF is.  If we're talking about an in depth checklist or something or something like “Five Ways to Increase Your Audience”,  that's way too broad. If you're getting specific, absolutely. A lot of people think you have to recreate the wheel every time. Jenn shared let's say you have a checklist PDF.  And maybe you have one of those that she just mentioned that isn't great.  You don't have to get rid of that funnel entirely. Duplicate it and then just come up with a new offer. And you can leave both of them up and test to see which one is more effective. So maybe you have that checklist.  Maybe you have a video instead that is just walking them through and then you have that checklist at the end. But you can definitely re-purpose what you have and just see what what works for you. Because a lot of this is testing and seeing what actually works. Your business is always changing.  And your audience is changing. The tech is changing. And the entire marketing world is changing. So it's just constantly a test of what's working, what's not, and making adjustments along the way. But you don't have to just like scrap everything and start over if anything Jenn has shared hit a nerve. So just say what you have and then keep going. It's okay. It's always okay to look at things every quarter probably, see where your numbers are at, and see if you want to make adjustments. I think that there's a lot of validity in that.  You created your opt- in and your landing page for a reason. Go back to the reason why you created it and say, “How can I double down on creating even more value with this landing page? With this copy? And with this freebie? What else can I do to make this version to version 4 of that?”  I really like that approach. Because I know sometimes I will start working with a client and they say, “Yeah, I've got these three PDFs and they kind of all work.  But I think we should start something new.” So before we even get a chance to evaluate how one of them may work or how to do split testing, they've gone and decided that they're going to do something completely different. And there may not be a reason to do that. I want to go back to like words on the page. What you need to be thinking about. This may get a little technical, but we're going to try and keep it at a high level. But aesthetics wise, when a copywriter provides a Google Doc with text in it. Obviously, as a copywriter, you've got a few ideas of how you want it to look on the screen. So I asked Jenn to talk a little bit about when to use different fancy fonts or different fancy colors or font weights and things like that as you're interpreting whatever copy might be received from a copywriter?Jenn shared that she'll start with email first because that's kind of easiest. Don't make anything fancy with email. Jenn feels like the fancier you get, the more likely it is that it ends up in spam or just doesn't get delivered. So don't use fancy fonts because sometimes it doesn't come through right. There was a coach who was a pretty like high end coach.  And her emails were coming in. But Jenn shared that she couldn't read them on her phone, because she was using this MC script font that wasn't just wasn't coming through on iPhones. So she'd written this whole launch sequence that nobody could read. So just keep emails as simple as possible. Use some photos, use some gifs, and make it fun, but don't do too much because people don't care, honestly.  They're going to read it. And most the time they're reading it on their phones anyways. Some of that really fun stuff just makes it come through wonky when you're reading it on your phone. So keep email simple. Now, landing pages. Jenn is a big believer that she doesn't think design is as important because you can have a beautiful design, but if you don't have the words, nobody's going to buy anything. But design is important. Because if you have words and it's just thrown up there, it's still not going to convert. Jenn shared that she has known some people who have used a Google Doc as a sales page. But even within that Google Doc, they've formatted it properly.  They have headings. So you do have to make sure you're calling out certain things. Your header should have some sort of something that stands out. It doesn't have to be a bright color.. It should be talking about who they are and what they want. She actually just did a review earlier this week on a landing page for somebody.  And she reworked the headline and it got better. But you want to kind of look to the future and think, “Why should people care?”  A lot of times people are like, “I'm introducing this free offer!” Well, why do I care about this free offer? So “This free offer will help you do x” is a better headline.  We want to understand. Jenn shared that a lot of people will come to that page, and if it doesn't get them right away, they're clicking out. They don't care. So grab them in there. So let's talk about the design through the page. Jenn shared that you want the words to kind of flow.  You don't want everything center text if you're having like long, long sections.  For example the “who it's for and who it's not for” sections can be a little longer. Make sure everything is like left aligned, because it's much easier to read. If you're doing everything centered, your eyes can go cross trying to read like paragraph at a time.  Bullet points are helpful. But don't do only bullet points. It's a lot about breaking the copy up.  If you have a couple of paragraphs and bullet points. You have some fun images. But it's just making sure that you're hitting all of the points that they need like your “overcoming objections”.  Even if we're talking about an opt in page, people still want to care. They still want to know why they should download it because people are a little more precious about their emails. At least their emails that they actually check. Jenn shared that she has one that she uses for free offers that she doesn't really check. She just does it to get the free 10% off on the website, or whatever it is. So if you want a legitimate email address that people care about, you need to tell them why they should care through the copy, and then use the design to make them actually go through and hit the button. This made me think of one question about the button text. I don't know why this came up.  As Jenn was going through the design through the page I found myself wondering if there are any words that work really well on button text that she has seen to get those opt ins, to get people actually starting out? Is there a specific kind of language or colors or whatever it might be? I just it just kind of came to me. And if it came to me, it probably came to you, the audience, too. Jenn shared that button text is super important. That's what's actually going to get people to click. So having “Enroll now” or  “Sign up now”, nobody's going to click on that unless they really want to buy it already.  WHY? Because that's not enticing! Jenn shared a way to increase conversions is to use “I” language.  Use phrases like “I'm ready to buy” or “Sign me up”. She shared that she can't remember the exact statistic, but it's like at least 75% higher if you just have something that is empowering, like, “Sign me up!” It just feels a little different. And then so that we're making it related to the offer. So using something like “I'm ready to increase my conversions” or “I'm ready to get my tech handled” is a better way to phrase it.  You want to use something that describes what they're going to be getting. Then that depends on how big the button is and how much space you have. But give them something that they're going to get in that button. Jenn said to just use something that makes it a little more empowering because the basic “Buy now, Buy now” is a little done at this point. This made me think of some landing and sales pages that have a button that then bring up the opt-in box versus having the name and address with a button that is submitting the form. So submitting a form that is the procedural technical language.  Don't ever, ever, ever use the word “submit”. That's my personal thing. If I see submit on there, then I'm like, “Oh, someone didn't change defaults.” I asked Jenn if she could speak a little bit about which way she likes to see things.  Whether she likes to have the form there and then the button to send the information in? Or if she prefers to have a button that tells someone to take action, which then brings them to the form itself? Jenn shared that she likes to have everything on one page. She shared that she feels like the more pop ups you have, the more you try to get someone off that main page, the more likely you are to lose them. Even if it's a pop up that shouldn't be affected by pop up blockers.  You never know. Just having a basic like little form on your website. Or like the old bar, the opt in bar, which is like name and email address, click here. She just thinks that tends to work better. You tend to not have as much space, but she thinks it works better. We've covered so much in this session. Jenn has talked about understanding how your copy and your tech relate to one another. And we've talked about, how to format the copy. We've also talked a lot about language and a few other things like that. I asked Jenn if there was something else that she was dying to get out and make sure that we actually included in this episode where we're talking about entrepreneurs using effective copy and funnels to drive their business. Jenn said the last thing she wanted to say is that she's a big believer in the rule of one when it comes to writing copy. I learned that from Joanna Wiebe with CopyHackers. It's that you have one goal. So your landing page shouldn't be just another page on your website.  Or if it is, it shouldn't have the navigation bar at the top. There should only be one option for that landing page. And that's signing up for whatever you're offering. That goes for sales pages as well. There's one goal.  There's multiple buttons, but it's all the same thing, same goal, and that goes for emails as well. Your email shouldn't have like, follow me on Facebook, buy this offer, and sign up for a call. It should say to find me on Facebook. And then another email that says sign up for a call.  Then another email that says to buy this offer. If you ask people to do too much at once, they won't do anything. So kind of follow the rule of one when it comes to making offers or having someone to do something. I love that! That is so succinct and it makes it easier for you as the entrepreneur or for you when asking your copywriter to create something to do something with a single solitary goal. Jenn and I recorded this audio about 3 to 4 weeks ago.  And I'm glad that I had the opportunity to listen to it again as I was completing the outro for the podcast.  It gave me so many actionable nuggets. And I hope it gave you a few too. I love what Jenn suggested in our curve ball on the podcast.  So over in the Facebook group Expand Online: Strategy, Support, and Tech, let's talk about what our offers are and be able to work backwards into the copy and into the tech so that we can get more people taking up our offers. I want to thank Jenn so much for coming on the Tech of Business podcast today.  If you have any thoughts on this episode please reach out to me on Instagram. I'm @techofbusiness.  I love having conversations with you about the podcast episodes. Thank you for listening to the Tech of Business podcast. If you enjoyed the show, please subscribe, share, rate, and review on Apple podcasts, Stitcher Radio, Overcast, or wherever you download your favorite shows. You can also learn more about me at techofbusiness.com. Connect with Jaime: Instagram: @techofbusiness Twitter: @techofbusiness Facebook: @yourbiztech LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Jenn: Website: https://www.jennrobbins.com Facebook: https://www.facebook.com/TheJennRobbins/ Instagram: @thejennrobbins

Tarzan Kay, a.k.a. The Empress of Email is a copywriter and launch strategist. She started her online journey through blogging and social media and has worked with some of the most well-known leaders in the industry like Amy Porterfield, Joanna Wiebe, and Ry Schwartz. Currently residing in Niagara with her partner and two children, Tarzan helps service providers and freelancers learn how to package and price their online products, close high-ticket offers, and attract their ideal clients through her signature program: Celebrity Marketing.   Tarzan joins me today to share how she lands high-end clients like Amy Porterfield. She shares how she mastered the art of marketing highly competitive affiliate programs, how she attracts new clients at industry conferences and business events, and how being strategic about managing her public perception has impacted her bottom line. She also shares how she grew her revenue from $60k to nearly $400k by her third year in business, the strategies she uses for getting a sale per day with her online courses, and the lessons she's learned from launching (and failing) her first online course.   “There are so many good reasons to launch a low-priced program.” - Tarzan Kay   This Week on the Get Paid Podcast:   The three packages Tarzan uses to get paid 10-100 times more than the average copywriter. Her strategy for launching affiliate programs and the hard lessons she's learned through affiliate launches. How Tarzan landed Amy Porterfield as a client within her first few years of business. Her day-rate package and details of the Day Rate Superstar course. Specific strategies for landing clients through online groups and industry conferences. The impact that her online reputation and public perception have had on her bottom line. How Tarzan went from earning $60k to nearly $400k in three years and how much she pays herself. The system she uses to manage her finances and create safety nets. The three key factors Tarzan believes causes launches to fail and how she (eventually) turned her first launch failure into a success.     Resources Mentioned:   An Under-The-Hood Look at a $236k Year of Copywriting Profit for Keeps Program with Amber Dugger     Connect with Tarzan Kay:   Tarzan Kay website     Sell Your Online Course - on Autopilot!   Are you ready to ramp up your online course sales this year? Thinking about using Facebook and Instagram ads to promote your services and online products, but feeling a little overwhelmed?   Then you need the The 5 Ads Formula That Sells Online Courses on Autopilot.   This FREE masterclass is based on my proven formula and teaches you how to create 5 killer Facebook and Instagram ads that will convert newsfeed browsers into new students for your online course, group program, or mastermind.   So… what are you waiting for? Request your free access to The 5 Ads Formula That Sells Online Courses on Autopilot today.   Now it's time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it's time to go get yourself paid. 

Lianna Patch is funny. Not everyone can stand up in front of 150 entrepreneurs and make them laugh, respect her, and want to hire her all at the same time. Yet – that's exactly what she did when I attended the Blue Ribbon Mastermind event in Denver last month (August 2018). When Lianna shares her passion, which is writing copy infused with humor that converts, people make more money. How? Their customers stay on page, get engaged in, and actually read what you write. Oh, and then they buy your product, write reviews and spread the word about your brand. Humor makes people like you. So why not write copy infused with humor? Because you are not funny. Me neither, at least that's what my kids tell me (what do they know…). It is a skill we don't all have, clearly. Episode Highlights: What Lianna does to help clients who come to her with the need for something new. How her techniques to boost add-to-cart conversions as well as purchase conversions. Why it is important to message-match across the board, through the entire purchase and follow-up process. The importance of building the relationship so that if the product is a one-off perhaps that client will be swayed to purchase other items. Lianna shares the biggest mistakes people make when writing online copy. Steps business owners should take to improve copy and what should be first on the list. What makes certain checkouts places that people want to revisit again and again. The importance of grammar and how intentionally not using perfect grammar can work if done the right way. Why Lianna thinks being buttoned up is a thing of e-commerce past. How to grab people's attention with web copy content. Transcription: Mark: Joe you spent a lot of years in the direct response world specifically within the agency world and buying radio ads right? Joe: Yeah. Yes, I did brought a lot of copy. Mark: Brought a lot of copy and this is an area that we're going to talk about today, writing copy. I find for myself when I have to actually write copy it's a completely different mindset from pretty much everything else and it can be difficult to do. Lianna Patch and she is a professional copywriter for specifically conversions right? Joe: Yes Lianna Patch did a presentation at the Blue Ribbon Mastermind in front of 150 entrepreneurs and she writes copy that conversion … calls herself a conversion copywriter which I think is brilliant. I'm sure it's a phrase that lots of people have heard but for some reason, it is brand new to me. Although that's what I did, that's what my contractors did back in my radio days and my online days. But what she did was she infused comedy into her presentation and she infuses comedy into her clients' websites, their emails, their … all of their different campaigns and Mark it works. I'm telling you the presentation was fantastic she gave some examples of what the before and after copy was like and it just made me want to read it. When you go to her website it just makes you want to stay on the website and poke around and look at different things. And throughout the whole podcast, I keep going back to her website and giving examples that I think are just hilarious and make me want to keep reading. And I don't think enough of us e-commerce entrepreneur or SaaS entrepreneurs whatever you want to call yourself infuse the human factor and a little bit of comedy into your content so that people realize you're not just some big corporation that's sending your standard email. It makes a big difference I think. Mark: Absolutely, any time you can get somebody to laugh that's going to loosen them up and also to disarm them a little bit from that and accessible as well. That's fantastic. You need to make sure you send me her website so I can take a look and enjoy some of the copy as well. Joe: Yeah there's some great ideas there you can get right from her website. But this is important stuff, right? Our first line of engagement with our customer is content. There's going to be some visual stuff but there's usually some content as well. So anyone listening that has any online presence or hopes to buy one and do better than the previous owner I would strongly recommend they listen to this entire podcast. Mark: All right, well let's get to it. Joe: Hey folks it's Joe Valley at the Quiet Light Podcast. Thanks for joining us today. Today I have a very special guest, her name is Lianna Patch. Lianna, welcome. Lianna: Thank you so much for having me. Joe: You are apparently funny, you're from Punchline Copy. I saw you … I know you're funny because I saw you at the Blue Ribbon Mastermind. There's no question about being apparently funny. Lianna: Okay. Joe: You said some pretty vulgar sayings in front of a big crowd of entrepreneurs and you could have fallen flat on your face or they all could have laughed out loud. And you did it within like the first 60 seconds and I- Lianna: I did. Joe: We all laughed out loud so thank you. Lianna: I'm so glad. Joe: It made us very comfortable being audacious ourselves so thank you for that. And I've looked at your website and I want you to tell folks about yourself but then I'm going to just like comment on a few things as well. So the for the folks listening instead of me doing that introduction, that fancy thing, why don't you tell us who you are, what you do, and what you're all about? Lianna: Sure. So I'm a conversion copyrighter which basically means I don't just make stuff up I base my copy on customer research and what people need to actually hear. And on top of that, I use humor as a tool to help mostly e-commerce stores and bootstrap software businesses connect better with their customers and retain customers longer. Joe: Conversion copywriter, wow. Lianna: Yeah. Joe: I love that. Did you make that up? Lianna: I did not. Joe: Somebody else coined that phrase? Lianna: I believe we can attribute it to the great Joanna Wiebe. She is a fabulous copywriter. I'm pretty sure she came up with the term conversion copywriting. She's the most well-known one. Joe: Okay. Lianna: And I met her in her first copywriter mastermind. Joe: And we will attribute it to Joanna Wiebe. But conversion copywriter really stands out and tells people exactly what you do. It's pretty quick and pretty direct to the point. Lianna: Yeah. Joe: And you infuse it with humor so I just want for people that are not watching this video on the home page of your website … where is it, it says… oh, I've got to scroll down a little bit, where is it. All right there's something that says something along the lines of … oh my God it's gone I'm on the wrong page. Really. Anyway, it says something along the lines of blank blank blank AF and it's right there in your face funny as AF. And for those that don't have teenagers and don't understand … I'm sorry for those that don't understand what that means ask your teenager because they do. You have a knock knock joke on your website as well and it says "Knock knock who's there and the answer is a shitload of money." It's all good. It's all funny and it converts. So tell us about some of the experiences you've had with people that have terrible copy and how you fixed it and what kind of impact it has on their end mind revenue which is what folks are really looking for. Lianna: Yeah. My favorite type of client to work with is someone that comes to me and says okay we did the thing where we hired a professional copywriter and we come off like really cool and corporate and solid and we hate it and it's not working and we need to be more personal and funny please help because they already know the value. They already know that humor is going to help them connect better. So one example that I have been talking about a lot lately because it's exciting … and it's an e-commerce brand that sells wedding rings, it's called Manly Bands. And I came in and worked on some of their product descriptions. And they already have a super fun brand. They were already using humor throughout. I like to think of them as like the Dollar Shave Club of wedding rings but their product descriptions were very short. And they were kind of funny but they weren't really converting. So I went in, wrote longer descriptions, which is funny for some people because they think oh short copy is better. People don't like to read, people will read if you give them a reason to. And we made them funny and we made them personable and kind of weird and they boosted conversions almost across the board; both add to cart conversions and purchase conversions. So that was a really great test result to just be able to point to and say "hey look it works". Joe: That's great it's a … you know I'm old school direct response, I used to sell stuff on radio. We'd write a 60 second spot ad that had to convert with someone actually calling the 800 number. I started in 1997 as I said before but you have to write copy that converts and get an action. So I love the conversion copy and it's measurable. You also talked about not just on the website where people are looking at the product description, not necessarily in the cart things of that nature. But you really if you have a client and can touch every aspect of their branding campaign do you hone in on the and if yes what kind of things do you do? Lianna: I do try to so I work more on the … I work closer to the purchase and post purchase for attention. That's kind of my jam. So I do a lot of emails. And I really feel like emails are one place we can use humor the most because it's the ability to build that one on one connection. You can be so personal, you can be so weird and funny in email and people will … you know even if it's coming from a brand they'll be like I like this. It feels like a real person in my inbox. Of course, it's top of funnel, sometimes you can scare people away with humor if you go about it the wrong way. It just depends on your brand and how willing you are to test those kinds of things. But if I can I'll address all of those touch points because they should be cohesive. There's got to be a message match between the ad, the landing page, the follow up emails, you know the eventual sale or whatever it is that you guide people to. Joe: I think the instinct of an entrepreneur that's building a brand is to give the impression to the end customer. The first impression is to that hey we're a real company, we're doing things in a very professional manner; which kind of may be boring. I just had a business that won on a contract fairly quickly with multiple offers and his customer service emails and responses were "hey thanks for helping the little guy we're here just taking care of my son join us and really … really appreciate it" that kind of thing. Lianna: Yeah. Joe: I think that does resonate. I think using the word feel, it feels like a real person behind the email. Lianna: Yeah. Joe: And really reaches out and helps them quite a bit. So you will touch all aspects of it from … if you can. From the website to … I mean from the email to conversion, would you do follow up emails after the sale as well and work out as well all aspects of it there? Lianna: Yeah. That's actually one of my favorite things to work on. I was just talking to my friend Val Geisler, she's an awesome email strategist about this and we were talking about especially with e-commerce businesses so many people are neglecting the long term post purchase follow up sequence. So someone has bought once and then they just get thrown back into this regular newsletter or sales email cycle. And there's no like follow up and say like hey do you want this product that sort of corresponds to what you bought. You get the review ask emails every now and then or take a survey but there's like two to three emails max after the purchase and then you just get lumped into existing customers. There's no specific long term nurture track to get you back for that second purchase. So that seems like a huge opportunity for most e-commerce stores and for humor because again they've already bought from you once. Now is the time to build the relationship more. Joe: And it's not just spamming them with emails if you're writing good content that's funny and enjoyable and they like reading them. They're probably not going to unsubscribe. Lianna: Right. Joe: Perhaps. Lianna: Right and you can test your sending limits like if you start to see a higher rate of unsubscribes back off; that's not rocket science. Joe: So I did a podcast early in the week with a guy named John Warrilow and he's written several books and he has something called the Value Builder System. And it's all about creating recurring and repeat revenue in your business and I would think that what you're doing is helping build the relationship with the customer so that if they sell a one off product … you said earlier you know hey maybe you might be interested in this too, that follow up email sequence keeps them engaged and maybe perhaps will help them become a repeat customer and buy an additional product along the way. Lianna: Yeah. Joe: [inaudible 00:10:58.9] Lianna: Yes and even if it's something that they might not need to of … I hear this a lot from mattress companies, I've worked with a few mattress companies you know A. they have other product lines. They have bedding and pillows and things like that accessories. But B. even if you move into a different business completely, if you've built those crazy rabid fans they'll follow you to whatever you do next. Joe: So you've mentioned Man Rings was the first one or something like that. Lianna: Manly Bands. Joe: Manly Bands, I love it. Lianna: It's great. Joe: And a mattress company, so I mean very very diverse product categories here. What other kind of physical product companies do you work with? So that people listening can say oh yeah okay she can help. Lianna: Oh yeah, clothing … I like to work with clothing. Honestly, any consumer product I think is really fun. I have to obviously believe that there's a benefit to it. I've had people come to me. Especially in the supplement world, I'm a little skeptical sometimes of actual benefits. So I like to try the product first and say can I get behind this? And if I can then I'll happily write a copy for it not that I can't but I will. Joe: You know I wish we met …. what is it a decade ago now right? I sold my company in 2010 and boy you would had fun with that. I sold a colon cleansing product. Lianna: Oh great. Joe: We started selling colon cleansing on radio back in 2002 and a TV infomercial in 2003. It went 100% online in 2005 and ultimately built a digestive wellness center around it. Lianna: Okay. Joe: But boy you would have had some fun ones. Lianna: Is that like colon cleansing from the outside in or from the inside out? Joe: Well that's from the inside out. Lianna: Okay. Joe: No it wasn't [inaudible 00:12:39.2]. Lianna: That's easier to sell. Yeah, okay. Joe: And it was … you know for those listening I mean you can't … you think what's fun about my product? You can't … you have to be serious about it something like that. We try to be serious about it and I think it was okay. We got lots and lots of testimonials and people would actually love to be … strangest thing ever people, when we produced a TV infomercial we had a producer travel around the country following up people to give testimonials and they'll actually get on camera and talk about their bowel movements and it's just crazy. And you would have had a great deal of fun with it and we could have made more fun of it and made it more enjoyable for all I guess. But I mean you can … from what I've seen [inaudible 00:13:21.0] for your presentation you kind of make every little aspect of it fun so that the entire feeling of the company is joyful and fun. For instance, the 404 redirect that you put up on the screen at Blue Ribbon Mastermind, can you describe that for the people? Lianna: Yeah so that's one of my favorite places where people aren't expecting humor, to just give them a joke or something weird. And this is … what was it called? I think it was eventcenter.uk or something. The site's not there anymore but it's oh no you hit the wrong link this isn't here choose one of our developers to fire. And it's four guys and if you click one of them he puts his head down in his hands and the rest of them looks relieved and then it says oh no he's only been working here for six months. He was just an intern like you're so horrible. And then it redirects you back to the homepage. Joe: Keeps people on the site versus you hit a 404 redirect … oh my god, this guy is terrible and you leave. Lianna: There's so many great ones, NPR has one too that's oh there's nothing here but here's a bunch of other articles about missing things. And there's an article about like lost luggage, Jimmy Hoffa … you know our retirement, things like that. [inaudible 00:14:28.0] for them like. Joe: That's fantastic. What would you say from your experience and the clients that you've worked with, what would you say are some of the biggest mistakes that they make when writing copy? Lianna: One of the biggest mistakes no matter what industry you're in is making the copy all about you. One of the easiest ways to fix that is to go through it and say how many times do we say we or I versus you the reader because they should always know what's in it for them while they're reading. Joe: Ok so back on the focus of the customer, what kind of things have you seen happen when people … if they want to take one, two, or three steps and try to improve their own copy? Is that step number one? What are the things should they do to try to make a big change and what areas should they focus on first? Is it the tagline on their website? Is it the email? Is it something in the cart? What do you focus on first? Lianna: I'd like to focus on whatever is closest to the actual purchase. So that's going to have the biggest effect on revenue if you can improve your checkout, not just copy but UX. If you're using something that's not an out of the box thing like Shopify you might have some serious UX issues in your checkout that you don't know about. What else- Joe: You're infusing humor in the copy in the checkout? Lianna: If I can. Joe: If you can. Lianna: I was just talking about this this morning. It's interesting how things connect. I think it's Shopify doesn't really let you change the form instructions or form auto-fill like the placeholder text in the checkout but that can be hugely persuasive. And it's a great place to run tests because you can just change something like email address to your email address or your favorite email address and that can have a huge impact on conversions. And obviously changing copy on the buy button can have a big impact too. But all of those things come standard or you can't tweak them unless you're a custom coder. And I think even then it's hard to get that stuff developed so I don't know that's been like a pet peeve of mine with certain checkouts. Joe: You want to be able to touch everything and change it and make it better. Lianna: Yeah because there are … I've been through some check outs that are just delightful and it makes you want to keep going even if it's a multiple screen checkout. There's a … do you know Cards Against Humanity? I've mentioned that at the talk. They have actually a fortune cookie company. Joe: Oh they do? Lianna: It's called OK Cookie and the fortunes are horrific. I have one over there that says you will die at an Arby's in Columbus, Ohio. That's the kind of fortune you get from them. But their check out process is just written the same way that all their other copy is which is very informal. Like pop, your email address in here hit this button to whatever and it can be as simple as a verb change to make people think oh a real person touched this. This isn't just a robot that's going to take my money and maybe not send me these cookies that will make me sad. Joe: Again going back to how the end customer feels in the process. Love it. You talked about grammar and that it's not always best practices to have proper grammar. I think … you know I was in the remedial English class in high school. I didn't have Mrs. Henderson I had Mrs. Lane and she was a step down so my grammar is always kind of poor. We were at a friend's house, I've got 14 and 16 year old boys and the neighbor was copied on an email because … it has something to do with the kids, the kids who are here and she asked my son if he'd already sent that. And he said yes, she goes oh there was a grammatical error and blah blah blah. And it's still read very well, it felt good and it was like from a teenage boy. And you can tell it was from a teenage boy. And the intent was good and I never would have corrected it. And she tried to after the fact you intentionally will misspell things and misspeak or misspoke whatever the case might be from what I can hear and what I've seen is that correct? Lianna: Yeah. Joe: Can you talk about that? Lianna: Yes and if it's a weird thing to say because I spent so long as first a copy editor and then a content editor. So I've been like in the nitty gritty line level proofing and the overall structural editing for so long and I was such a stickler for such a long time. And then eventually I had to let go because my heart rate was getting nuts. It just wasn't … that was great for me physically. But I think it's important to do it intentionally so that it doesn't come across as an oversight. So for instance, if you're going to put in a misspelling like I just said gonna, I didn't say going to. Technically you know that's an allusion it's mashing two words together, cutting off the end of a word, that's intentional. It comes across as intentional. Misspelling a word in a subject line can be intentional done the right way. The example that I gave was spelling M-O-R-E more as M-O-A-R because that's kind of internet speak. That's obviously intentional. Even when subject lines do go out with actual unintentional typos they tend to get higher open rates. I just saw one from Wistia they're having an online conference called CouchCon. And there's a subject line with "its" and there should have been an apostrophe in "its" and I marked that unread in my inbox for days because I was like I want to know if they did that on purpose. I don't think they did. Joe: I don't think- Lianna: They got a bunch of replies. Joe: I don't think I would have known if it was proper or not but did I just hear you say that subject lines that have misspellings or grammatical errors actually have a higher open rate? Lianna: Sometimes I mean every … like if you're talking to any conversion copywriter they're going to be like it depends no matter what you ask them. So I have to just give that disclaimer right now; it depends. But I personally have seen it. Lower case subject lines often get a higher open rate because that's the kind of email we receive from our friends and family. We don't bother capitalizing subject lines, especially not title casing each word which I think that's officially dead now in the email marketing world. I haven't seen a ton of emails in my actual inbox so definitely in my spam folder. Joe: You've never inquired on a Quiet Light listing because I know that with my follow up drip campaigns I will capitalize the first letter of each word in the subject line. I need to stop that is what you're saying? Lianna: [inaudible 00:20:21.1] test for you just … yeah start running an alternative version of each of those emails with A. more [inaudible 00:20:26.2] well, if you were to do a true test you would just uncapitalize the rest of the sentence but you can try more conversational subject line. Then I could do a whole thing on subject lines so I like them a lot but yeah making- Joe: So it's the first point of contact- Lianna: Yeah. Joe: And it never occurred to me to chill out a little bit and be more casual even though you know we were … and hopefully anybody listening will take this and apply it to their own business but we are online business brokers. We're selling businesses for a million dollars or whatever the case might be and sometimes we think we've got to be buttoned up and serious. We're working with entrepreneurs. We all work remotely, around the country, around the world in Brian's case and we try to be professional and serious but we can be professional and casual and funny at the same time. Lianna: Yeah. Joe: [inaudible 00:21:09.9] on our subject lines. Lianna: There's a scale I think you don't have to go- Joe: Are you telling me to loosen up? Lianna: A little bit. I mean you … do you have that top button undone? Is that a- Joe: I do. Yeah. Lianna: See we're great, yeah, no tie. Joe: It's hot. Lianna: I don't think [inaudible 00:21:22.6] video so I just look like garbage so you know. Joe: I'm in North Carolina, Lianna is in New Orleans did I say that right? Lianna: No. I'm going to … no. Joe: Say it, give it to me. Go ahead. Lianna: New Orleans born and raised. Joe: You actually have to enunciate it? Lianna: Not New Orleans. New Orleans. Joe: New Orleans not New Orleans. Lianna: [inaudible 00:21:42.3] people say New Orleans. Joe: All right it's New Orleans. Lianna: Never New Orleans unfortunately. Joe: Okay all right. Well, we're both hot and you know figuratively anyway. And that's why I have my top button undone. What other things can people focus on besides of the subject line, some of the stuff in the first point of contact with customers, what other little weird places do you think that they could focus on and try to be a little bit funny or a little more personal that the average person wouldn't look at that you've seen? Lianna: One of my favorite places to look at is copy surrounding a call to action. So any time you're going to ask somebody to do something you should probably be addressing their objections and previewing what's going to come next. And it's really nice to see a human and funny touch around the ask. So I can't member if I mentioned this when you saw me speak but I wrote a call to action to start a free trial for a software product. And normally underneath you would see small text that says no sign up required or credit card required or whatever your information is safe with us that kind of standard objection reducing stuff. We wrote … oh I wrote a copy there that said we do ask for your credit card but it's just because we love online shopping. It's just a little reward for someone reading to feel like okay all right we're good. And obviously, that person has to have a sense of humor because if they take it seriously then they're not going to sign up but who is your target customer is that a person without a sense of humor? No. Joe: Again personalize it, make it feel better. I'm looking at your site now and I must have moved my mouse off the screen and something popped up and it says I'd love to email you and there's three O's in the word love. Lianna: Yes. Joe: Now what is down below there, it says subscribe now and then nah, fam. Lianna: Nah, fam? Joe: What does that mean? Lianna: It's a no thanks, it's another way to say no thanks. So you can just … it's good to know that it's not coming across entirely clear to everyone. Joe: Well. Lianna: It's like you can sign up or no, fam. Joe: But I can tell like a human wrote this which is again exactly what is supposed to happen. And for those again listening and not watching so this … all of you have this exit intent … exit pop ups on websites. This one is personal and funny and I'm actually reading it. Normally I just X out, but now I'm reading it because you spelled the word love wrong, no fam; I don't know what that is. And I believe it's you in the image. Are you drinking coffee out of a box? Is that what's happening there? Lianna: Drinking box wine. Joe: Yeah. So there's a picture of Lianna sitting at her desk, her laptop is open and she's got a box wine up above her head and she's boozing it up. It's very very entertaining and it made me stop and look at it where I go to all of your websites whenever I'm doing work with you and if there's a pop up I generally just quick X as quickly as I can. So very cool just one other- Lianna: Yeah that's a great place the exit intent pop up is so hard to get people's attention and people often think like you know I have only two sentences or I have to cut my offer just $20 off and it has to be no longer than that. But I worked with a client we … this is for my other business SNAP Copy so it's me and my business partner James Turner, we optimized his opt in offer to get people on his list for free planning. He runs a productivity website and the headline that we ended up going with was hey don't leave without your goodie bag. And it was boosted opt-ins by 129% and there was some additional copy and it was a pretty long paragraph of what they were going to get when they signed up. But people read it and signed up a lot more than they did when it said get free planners. Joe: Hey don't leave without your goodie bag and it was an online thing just to get people to sign up and was there like I [inaudible 00:25:19.8] a goodie bag as a swag bag when you go to an event like Blue Ribbon Mastermind. What kind of goodie bag was it? Was it just something you could get electronically? Lianna: Yeah it was a digital goodie bag. It was like free weekly agenda or a free monthly planner. He has a lot of free resources like that. Joe: But he didn't say free gift it said hey don't leave without your goodie bag? Lianna: Yeah. Joe: Simple. You think it's simple but it's- Lianna: Yeah. Joe: People get too buttoned up I think. Lianna: Finding new ways to say also the things that people are already accustomed to because we've seen free gifts so much, we've seen claim my deal a lot. I feel like that's kind of … it's still working because it's very clear but if you can find another way to say something that doesn't obscure the meaning of the copy then it'll get people's attention. And they're like oh I haven't seen that before. Joe: Okay. So pretty simple stuff but not something I think everybody can do. You have a special skill. You're funny, you actually do stand-up comedy as well right? Lianna: I do. Joe: You do. Are you funny? Of course, you are right? Lianna: People … you know I feel like I want to write a bit about that but it might be to hack because there have been better comedians writing bits about that. But someone did that to me the other day she was like so I don't get it you do stand-up but like you're not funny right now. And I was like maybe I'm not inspired. Joe: Ah. Lianna: You're not a good audience, I don't know. Joe: I'm glad I didn't say that. I think what you do is fantastic. You know back to my radio direct response days I would write 60 second ad copy and we would be able to get direct responses; how many people called in when we gave out that phone number after 60 seconds. And so we knew exactly how well the copy worked. You're a conversion copywriter so you found a way to do the same thing and boost conversion when somebody visits a website or open emails and things of that nature. Do you find your clients doing split testing with your copy against with the original copy or things of that nature or did they just say this is really good it's funny let's go ahead and just put that in place and then they see how it works for a week or do they do an actual split test? Lianna: If … so this is like this is where the cobbler has no shoes because I should be making sure that they do that but sometimes my clients are in that stage between small and medium business where they don't really have the team to split test appropriately or like they don't want to learn how to use Google Optimize, Optimizely, or any other split testing tool. So usually it's we see how the control over the original copy was doing then we implement the new copy and it sort of functions as the test and we see what the lift is; the uplift or downlift usually. Usually up. Joe: Usually up, okay. Well, I had an experience many many years ago where we had … when we take the phone calls and someone didn't want to buy the product we would get their name and address and would send them out this simple little trifle brochure. Really simple, black and white or I think there was blue and white and you could tell that it was somebody stuffed the envelope and we hand wrote it and it went out. It was from that person that you talked to on the phone. We had a consultant come in and say oh that's not very professional, we need to step it up, we need to get a multi unfold brochure, colors and charts and graphs and all this stuff and of course we have to print out the addresses and make a professional. And conversion dropped by at least 50% and it was a real eye opener because it was in that personal touch and feel. Lianna: Yeah. Joe: And so I think everything that you said up on the stage at Blue Ribbon Mastermind made me want to have you here because I've seen it firsthand and I know how much a word here and there and a feeling here and there converts. And it's really tough online, it's getting easier and you know hopefully some of your work is being tracked with before or split tested and so your clients know. But I think that all I know is when I go to a site like yours I want to stay on it and I want to look. Lianna: Good. Joe: As opposed to a pop up like I know you got a rubber chicken being cut in half and blood spurting, it's cute and funny so I love it. I think what you do is fantastic. How exactly would people reach out to you? Is it simply punchlinecopy.com? Lianna: Yeah. Joe: Can they get a sort of assessment? How do you work with your clients? Lianna: Yeah so I have different product test services on my site. Sometimes people just need … they want to use me as like an ad hoc email copywriter for instance. They'll come in and like buy one or two emails and they'll say rewrite my abandoned cart email because again it's close to purchase. Or rewrite my welcome email so I get fewer unsubscribes when I add someone to my list. So I have one off emails, I have something called upper cuts which is where I do an audit of your landing page from my heuristic perspective. So I'll take any customer research data that the clients have for these kinds of audits; the more the better. But I'll just look at it and say like this UX is garbage like this photo doesn't open, I can't zoom around the product, the call to action isn't visible enough from far away. And then I'll rewrite the copy line by line. And then I also do custom projects and I've got an intake form there. Yeah, there's a lot of ways to work with me. Joe: Can you be funny in a sponsored ad or a Google ad? Do you work with anybody in those regards? Lianna: I don't do a lot of top of funnel acquisitions. Joe: It's a little tricky. Lianna: I've tried … I mean I've done it. I haven't run ads for my own business in forever. I probably should but I'm the first result for funny copywriter so who needs to? Am I right? Joe: So one other simple clean example is again … and people could just go to your website and go oh that's cool, that's cool, that's cool, and get some ideas. Again punchlinecopy.com but you know folks you probably have a chat now talk to us little thing down in the lower right hand corner of your website so somebody can chat with you. Lianna's has a picture of her. Lianna: It's a bit [inaudible 00:30:59.5]. Joe: A caricature of you and it says you there and it has you looking up over the little pop up bubble as opposed to the standard stuff which is great. Again it's personal and makes it me want to click it just to see if you are there. Lianna: Awesome. I'm not because I'm doing this but I just- Joe: Everybody go to Punchline Copy and click you there and see what happens. Lianna: Or send me an email. Most of the stuff on my site that I think people like the most is just stuff that makes me laugh because I thought it was hilarious to have that little thing pop up in the corner. Joe: I like it. I like it all. Well, I think it would be great if some folks can use your sevices. Lianna: Yeah. Joe: And we have people on that I think can help more than anything else whether that's somebody that is in the process of trying to grow their business and make it more valuable or some of that's going to buy one and tweak it and make more valuable than what they bought it for. And I think copy is so essential because if it converts you are a … again conversion copywriter that just gets them more value for the money that they spent on advertising. Lianna: Yeah. Joe: So it is fantastic, we will put your details in the bottom of the show notes so people can reach out to you and any last minute thoughts on copy that people should think about [inaudible 00:32:18.1] got here? Lianna: I mean I always want to challenge people to just try a joke somewhere. Like take your most boring email in any of your series and go in and add a joke or add an aside, you know add a PS that's kind of weird and see what happens. Joe: Just to see what happens add a PS; I like it. Lianna: Yeah. Joe: Well PS folks thank you for listening to the Quiet Light Podcast, I appreciate it. Lianna, thank you so much for your time. You are awesome. Lianna: Thank you. And so are you. Joe: Well I appreciate that thank you. Links: PunchlineCopy.com Punchline's Facebook Page Lianna on LinkedIn

Just how much of an impact can being transparent and vulnerable have on your business?In today's episode, we're talking with Alaura Weaver, a copywriter who specializes in helping people speak ‘human,' about the effect that storytelling can have on your business and how being transparent and vulnerable in your communication can create meaningful relationships with your customers.She also shares a powerful story about the human cost of putting profit before people that's definitely worth listening to. Alaura is a contributing writer to CopyHackers, one of the my favorite Copywriting resources online, and is the story editor and content manager for the PRX podcast, “Inflection Point.”In today's episode, you'll learn:How putting numbers before people leads to poor choices and a lack of trust from your customersWhy storytelling is essential to salesWhy you should frame your relationship with your customer as a shared story, with the customer as the hero of that storyHow you can get actionable information out of qualitative feedbackAnd why it's so important for companies to be transparent and vulnerable.So if you want to discover how to communicate your story in a way that can help you grow your business, then this is definitely the right episode for you. Topics Discussed in This Episode: [00:01:40] How Alaura got into copywriting[00:02:13] Alaura's previous work in B2B sales[00:04:35] Why storytelling is intrinsic to sales[00:06:16] Why Alaura decided to pitch an article to Joanna Wiebe at Copyhackers and how the process worked[00:08:48] The moment that Alaura realized how dehumanizing business can be, and why that prompted her to look for a more human way of doing business[00:11:11] How putting numbers before people can result in making choices that cause guilt and break trust between companies and their customers[00:19:36] How Alaura applied a more human-first approach to her copywriting business[00:21:32] Why you should frame your relationship with your customer as a shared story, with the customer as the hero of the story ● [00:25:38] How Alaura walks companies through the process of discovering their story[00:27:09] How Alaura sorts through data to find out what's relevant and what isn't[00:31:20] The types of questions that Alaura asks in customer surveys[00:32:13] How Alaura creates customer profiles[00:33:56] How you can get quantifiable information out of qualitative feedback[00:37:20] What to do with a customer persona once it's established[00:40:26] Why it benefits companies to be transparent and vulnerable[00:45:11] The results that Alaura has seen from companies that take a story-based approach to appealing to their customers[00:48:25] How Alaura would help people understand why a people-first approach is the most sustainable form of business[00:50:47] One resource that Alaura recommends

As the Founder of Copy Hackers and Airstory, Joanna gets real about her biggest struggles as a leader. Joanna Wiebe is the founder of Copy Hackers – an acclaimed site + service that helps businesses write better. She also most recently co-founded Airstory. I'm a big fan of her work. In this interview, she opens up about what she… Read the full article

Joanna Wiebe is a conversion copywriter and the founder of Copy Hackers. When it comes to using words to get people to say "YES!", Joanna is the who's who.  http://www.copyhackers.com In Episode 110, you'll learn how to increase website conversions with simple adjustments to the words on the pages of your site. Loving the DPB? I would be honoured if you'd consider leaving an honest review here: http://www.thedealerplaybook.com/itunes - or SHARE with your co-workers and leaders! DOMINATE! MC

Today we're excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is the creator of Copy Hackers and the cofounder of Airstory (a new writing tool to check out). She's worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Kate and Belinda picked her brain about conversion copywriting, A/B testing, calls to action and uncomfortably long copy.   Tune in to learn: How Joanna nearly kissed Bono How she fell into copywriting Whether you can use exactly the same on different mediums 3 elements of perfectly written conversion copy Call to action mistakes most copywriters make Why long copy may actually be better How the buying cycle and your landing page copy correlate How Joanna writes copy with no client revisions And more... And from you we'd love to know, what is your favourite TV show? Tell us on Twitter or our Facebook page.   Listen to the podcast below: Bio: Who is Joanna Wiebe? The original conversion copywriter, Joanna is the creator of Copy Hackers and the cofounder of Airstory, the drag-and-drop document that saves professional writers time. She's worked with some of the coolest companies - like Buffer, Wistia and Crazy Egg - and been invited to speak on the stages of Mozcon, Inbound and 50 other international conferences. Oh, and she's more than happy to be a crazy cat lady. (She walks her cats. Yup. Walks ‘em.) Share the pod love! If you like what you're hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Oh and high fives all around to Tom Morkes for his review. Share the meme:  Useful links: Copy Hackers Joanna on Twitter 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons (Copyblogger) 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales (Copyblogger)  

Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headaches and complexities. Today we talk about a nifty new tool to make it simpler. Joanna Wiebe, conversion expert extraordinaire, two-time speaker at our live event in Denver, and creator of... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message

Joanna Wiebe of Copy Hackers joins us this week on The Digital Entrepreneur to offer up a handful of simple copywriting hacks that work especially well for digital products. Joanna knows a thing or two about copywriting for digital products. Not only is she a digital entrepreneur herself, but her company has worked with some... Listen to episode

Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act. Joanna Wiebe is a well-known copywriting and conversion optimization expert. She s here to help us better understand what split-testing is, how to use it, when not to use it, what to test, and other things... Listen to episode

Hi, welcome to the online marketing show, this is Joey Bushnell and welcome to the online marketing news. First off, retargeting platform Perfect Audience announced perfect audience connect this week. This is where you can team up with other marketers and cross promote to each other's visitors, not only can you retarget your own website visitors but now you can show ads to the visitors of your partners websites so now you reach new people not just the same ones over and over again. AOL have released a new native ads for mobile unit. It will be exclusively for mobile sites and apps and the ads will be shown on AOL owned properties, places you probably didn't know AOL even owned like techcrunch and the huffington post. If you're into media buying it could be worth testing out. LinkedIn is launching two new partner programs... Sponsored updates partners and content partners. The sponsored updates program is designed to help you reach a your target audience on LinkedIn better and the content partners program aims to help companies find good original content producers to create content for them. Twitter has rolled out a new web profile which is now available to everyone. It has a new best tweet section, a pinned tweet feature and a filtered tweet feature. Your tweets that attracted the most engagement will appear larger than normal. It also has space for a larger profile picture and cover photo. Twitter has also released a new ad unit called website cards. It shows an image, some text, a call to action and a when users click they will land on a page on your website. This is a good thing for us advertisers, it means more real estate to play with, we aren't limited to boring plain text, 140 characters tweets with this kind of ad. And for UK Twitter advertisers, Twitter have improved their Geo Targeting options adding 9 regions in the UK... North West England, Yorkshire and The Humber, East England, West Midlands, South East England, South West England, North East England and the East Midlands. And they have still kept all the old ones too... London, Birmingham, Glasgow, Leeds, Liverpool-Manchester. Pinterest have announced guided search will help mobile app users find what they are looking for faster by adding relevant sub categories to the search results. This is just another reason for us marketers to make sure our pins and boards are all tagged and formatted correctly or they won't be found. Google have added 3 new features for app advertisers. In-app install ads can now target users on the display network based on previous apps they have installed and their usage of those apps. YouTube trueview companion for apps allows advertisers to show a video with a clickable call to action to download their app directly underneath and app deep linking for both search and display networks allows users of an app to open the app up to most relevant page within the app and start using it, a little bit like retargeting for apps. A few weeks back Leadpages announced the launch of their Marketplace and they officially opened the doors this week with their first template available for sale – The affiliate mini site, where you can pitch affiliates to promote for you and give them their links, banners and swipes. Perhaps the biggest online marketing launch coming up in the near future is Donald Wilsons FB ads cracked reloaded, where he teaches how to get cheap clicks on facebook ads, his last launch was a massive success and no doubt this one will be big too. In events... Copyblogger are hosting Authority Intensive in Denver, Colorado on the 7th – 9th of May. Speakers include Seth Godin, Darren Rowse, Brian eisenberg, Joanna Wiebe and many more. Chris Howard is hosting Wake Up Rich Live Weekend in Los Angeles, California on the 9th-11th of May. The business show 2014 is taking place in London, England on the 15th and 16th of May. This one is a massive event, over 250 seminars taking place, speed networking events, the angels den where you can pitch your business idea to angel investors and much more. American sales summit 2014 is being held in Las Vegas, Nevada on the May 15th – 19th. Speakers include loral langemeier, marshall slyver, Kevin Harrington, Daven Michaels, alex mandossian and Raymond aaron. David Neagle is hosting the breaking free live experience in Las Vegas, Nevada on the 15th -18th of May. O2 are holding a workshop called 11 ways to find new customers on LinkedIn. It's in London, England on the 22nd of May. Dov Gordon is holding a live event “one day jumpstart to a consistent flow of clients” in Washington DC on the 29th of May. James Malinchak is holding the Big Money Speaker Bootcamp in Los Angeles, California on the 29th of May to the 1st of June. The vocus marketing and PR conference called Demand success 2014 is being held in Washington DC on June the 5th and 6th. Speakers include Randi Zuckerberg and Avinash Kaushik, Chris Brogan and Laura Ries. Patrick Powers is holding a live workshop in London, England called the Irresistible Pitch on the 14th of June. Affiliate Summit East, New York, 10-12th of August. Huge line up of speakers and even the rapper Juicy J will be performing during the affiliate's ball, the official party of the affiliate summit.

Joanna Wiebe is a great copywriter who blogs over at copyhackers.com. She is the author of several copywriting and conversion eBooks and courses too.

Justin and Jason discuss meeting AnyFu all-stars Joanna Wiebe and Lance Jones, the eBook that Jason thinks Justin should write, the lessons Jason wants to teach his kids, principles of negotiation, why kids have to learn things the hard way, a post-mortem on the first Catalyst session and what Jason has planned for the second, Rob Walling's advice on buying apps and websites, Justin's new $$ Javascript framework and what it takes for an open source project to take off, how the NSA is recruiting hackers and the AT&T tech who blew the whistle on the NSA's domestic eavesdropping program back in 2006, why Jason thinks Justin would make more money if he marketed himself as an on-demand CTO, how Jason's father-in-law mistakenly deleted every recording on their DVR, the results of Colby's academic standards test and what is says about his personality, the story of Wordspoke.me, why Jason likes Titanium, how Google, Amazon, eBay and Facebook et al. are forming a powerful U.S. lobby called the Internet Association, how NOT to recruit top technical talent, the bacteria that was discovered eating plastic in the Sargasso Sea, AnyFu's true market and why the experts charge so much, and how scientists bioengineered an artificial esophagus.

Justin and Jason talk with Joanna Wiebe author of CopyHackers the definitive how-to guide for copywriting for startups!