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This episode of the NLN Nursing EDge Unscripted Surface track is part 2 of 2 featuring guest Jeffrey Ash.
This episode of the NLN Nursing EDge Unscripted Surface track features guest Jeffrey Ash.
The producing team of the 1985 Broadway musical "Grind" - advertising representative Jeffrey Ash, group sales executive Ronald S. Lee, executive producer Ruth Mitchell, and producers Michael Frazier, Kenneth Greenblatt, Mary Lea Johnson, and John Pomerantz - talks about bringing the nearly $5 million production to Broadway after a tryout in Baltimore, working with director Hal Prince, the importance of advertising and group ticket sales in light of mixed critical reviews, comparisons to their previously produced hits "La Cage Aux Folles" and "Nine", and budgetting a new American musical with a controversial royalty structure that doesn't pay the creative team until the production turns a profit.
The producing team of the 1985 Broadway musical Grind -- advertising representative Jeffrey Ash, group sales executive Ronald S. Lee, executive producer Ruth Mitchell (Tony Awards for Cabaret and Candide), and producers Michael Frazier, Kenneth Greenblatt (three-time Tony winner in 1982 for Nine, in 1984 for La Cage aux Folles and in 2005 for the revival of La Cage aux Folles), Mary Lea Johnson (Tony winner for Sweeney Todd), and John Pomerantz -- talks about bringing the nearly $5 million production to Broadway after a tryout in Baltimore, working with director Hal Prince, the importance of advertising and group ticket sales in light of mixed critical reviews, comparisons to their previously produced hits La Cage Aux Folles and Nine, and budgeting a new American musical with a controversial royalty structure that doesn't pay the creative team until the production turns a profit.
The "Fool Moon" production team - producers Jeffrey Ash, Dori Berinstein, and James Freydberg, actor/creator Bill Irwin, press representative Jackie Green, general manager Robert Kamlot, company manager Daniel Kearns, and actor/creator David Shiner - discuss bringing the two-man mime revue to Broadway, the responsibilities of each production member, the strategic marketing and publicity plans, ticket and production costs, and the wildly varied responses from audiences of all ages.
The Fool Moon production team - producers Jeffrey Ash, Dori Berinstein (Tony winner for the 2001 revival of One Flew Over the Cuckoo’s Nest), and James Freydberg, actor/creator Bill Irwin (2005 Tony Award for Best Actor in Edward Albee’s Who’s Afraid of Virginia Woolf?), press representative Jackie Green, general manager Robert Kamlot, company manager Daniel Kearns, and actor/creator David Shiner - discuss bringing the two-man mime revue to Broadway, the responsibilities of each production member, the strategic marketing and publicity plans, ticket and production costs, and the wildly varied responses from audiences of all ages.
The production team of "M. Butterfly" - advertising representative Jeffrey Ash, stage manager Bob Borod, general manager Steve Goldstein, producer Stuart Ostrow, and press agent John Springer - talk about the many components involved in bringing the groundbreaking play to Broadway, including the play's themes, casting, ad design, publicity campaign, costume design, budget and ticket prices.
The production team of M. Butterfly -- advertising representative Jeffrey Ash, stage manager Bob Borod, general manager Steve Goldstein, producer Stuart Ostrow (winner of a Tony Award for 1776 and M. Butterfly), and press agent John Springer -- talk about the many components involved in bringing the groundbreaking play to Broadway, including the play's themes, casting, ad design, publicity campaign, costume design, budget and ticket prices.