POPULARITY
In this episode, Junita Flowers, Owner of Junita's Jar, shares the story behind her mission-driven cookies, discusses the importance of inspiring hope in others and previews exciting things to come in 2024.
Not many bakers at the local Farmers Market get a chance to do a TED Talk, but Junita Flowers has a knack for rising above the crowd.The founder of Junita's Jar got her start after leaving an abusive relationship and looking for ways to restore joy and hope in her life and the life of her kids. She turned to baking: a childhood hobby that carried positive memories and helped her heal from her broken situation.Now, those cookies are being sold in major retailers across the country. She joins the show to talk about the challenges of the entrepreneurial journey and how hope has been an accelerator for her as she's started and scaled her business. Be sure to follow the show for weekly episodes that feature Christian entrepreneurs doing incredible work. And, if you like the show, leave us a rating and share it with others.
Junita Flowers created her cookie company as a way to help herself and others heal from domestic violence, and is now selling in stores across the country, including Target. Join me for a conversation and learn why she created her company, her decision to self-manufacture with the pros and cons, and how she's planning to scale her enterprise. Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
When Junita Flowers was at her lowest, baking cookies became an escape. She turned that feeling into a social enterprise business. “Junita's Jar is so much more than a delicious bag of cookies,” Flowers says. “It's a bag of hope.” But striking a healthy balance between purpose and profit can be challenging for a mission driven startup. The initial model of selling to businesses that would bring Flowers in for “cookies and conversation” about surviving domestic violence and overcoming adversity proved difficult to scale. The pandemic, and the social unrest that followed the death of George Floyd just blocks away from the Junita's Jar kitchen and offices in Minneapolis gave Flowers time to recalibrate and take advantage of mentorship and grant programs like Stacy's Rise Project. Target also took an interest, and helped Flowers gear up for a national launch of Junita's Jar. HyVee will follow in August. A focus on growing the business, Flowers has realized, will give her a larger platform to share her purpose. “If it's your dream,” she says, “Chase it.” After our conversation with Flowers, we go Back to the Classroom with University of St. Thomas Schulze School of Entrepreneurship Associate Dean Sheneeta White who sees growing interest in social entrepreneurship. She points out that making money is not at odds with having a mission. “It's okay to make a profit.” White says. “But never lose your story. Never lose what drives you.”
Pursuing purpose Is less about skillset and everything about your mindset. Believe bigger - Junita Flowers Social change leaders and More information can be found at www.socialchangeleaders.net Specifically, in our conversation we: Hear about Junita’s early fascination with entrepreneurship, her passion for baking and her experience being in an abusive relationship all led her to find her purpose in founding Junita’s Jar in 2015. Learn about the social entrepreneurial model Junita followed to launch her mission-driven, retail cookie company that uses food to engage young people in conversations about relationships and domestic / relationship violence. Discuss how the social impact Junita wants to have has evolved and seeks to 1) remove stigma and shame around relationship violence, 2) educate college students about domestic and relationship violence, 3) inspire college students to take action. Understand how Junita learned to be succinct and more effectively communicate her mission so she can expand her audience and have more impact Listen to Junita discuss some of the people and things that were helpful along the way including the Finnovation Fellowship Program and how it helped her understand and clarity how to make everything work. Learn about the the value Junita found in meeting with women of color who were also growing their business and how this helped her overcome obstacles and build her up. Hear Junita explain how there is never a perfect time to launch your passion and how clarity comes when you are in motion Learn about Junita’s future plans to continue to expand and grow the business side of the company while replicating and scaling up the impact of her ‘cookies and conversations’ model In this episode we reference: Junita's Jar Finnovation Lab
Single momma, entrepreneur and TEDx speaker Junita Flowers is much more than just survivor of domestic abuse. She’s a woman of resilience and is guided totally by love. She found strength baking the recipes of her childhood, which led to a purpose-filled business. Junita was not only determined to create a better life for herself and her family, she also made a commitment to embrace hope for others. A portion of her company, Junita’s Jar profits are donated to support education and awareness initiatives dedicated to ending relationship violence. So, when you buy these deliciously wholesome cookies, you become a part of our mission to help women live their best lives Learn more about Junita's Jar, https://junitasjar.com/ To Emerge is sponsored by Emerge Mothers Academy, a Twin-Cities nonprofit providing support services to single mothers in the Twin Cities. Learn more, http://emergetwincities.org/ Read the full episode transcript, https://otter.ai/s/uvBIk1OBSPCsl0gQnvH-FA More on the To Emerge Podcast, http://emergetwincities.org/toemergepodcast/ --- Send in a voice message: https://anchor.fm/to-emerge/message
My Founder Story empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. The founder, Chris Olsen joins us with Junita Flowers, founder of Junita’s Jar cookies who developed her mission driven business to bake hope into every cookie purchase helping women live their best lives and put an end to domestic violence. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 127) Support the show (https://www.patreon.com/StephanieHansen)
My Founder Story empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. The founder, Chris Olsen joins us with Junita Flowers, founder of Junita’s Jar cookies who developed her mission driven business to bake hope into every cookie purchase helping women live their best lives and put an end to domestic violence. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 127) Support the show (https://www.patreon.com/StephanieHansen)
My Founder Story empowers female leaders to lead with their WHY and communicate it with conviction, providing the foundation for entrepreneurial success. The founder, Chris Olsen joins us with Junita Flowers, founder of Junita's Jar cookies who developed her mission driven business to bake hope into every cookie purchase helping women live their best lives and put an end to domestic violence. MakersofMN welcomes My Founder Story as a podcast sponsor and we will feature a Founder story once a month. (ep. 127) Support the showFollow the Makers of Minnesota on Facebook, Twitter, and Instagram @MakersofMN. Send story ideas to Stephanie@stephaniesdish.com If you appreciate the work we do here, please subscribe on Patreon Please subscribe to My newsletter at https://stephaniehansen.substack.com/ so you don't miss an epiosde of the Makers of Minnesota This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit stephaniehansen.substack.com/subscribe
Junita’s Jar donates a portion of their profits to end relationship violence. One year ago, Junita Flowers said, “Clarity comes while you are working.” And, she is always working. So, it comes as no surprise that she launched a new brand, Junita’s Jar. They offer new products, including 3 oz snack packs. She has a new overarching message, #HopeMunchesOn. And her new job title is “Hope Muncher in Chief.” Still, she remains true to her mission. She brings hope to women experiencing relationship violence. “Junita’s Jar is focused on creating meaningful conversations that foster education and awareness around relationship violence,” Junita explains. A portion of profits from each purchase of Junita’s Jar cookies is donated to support education and awareness initiatives leading to the end of relationship violence. Social Entrepreneur Quotes by Junita Flowers “We believe in the power of really good food and desserts to bring people together.” @JunitaLFlowers “Our overarching message is ‘Hope munches on!’” @JunitaLFlowers “It was survival mode.” @JunitaLFlowers “It’s the clarity and the focus of being on the other side of trauma.” @JunitaLFlowers “We are a cookie company on a mission.” @JunitaLFlowers “Our goal is to be purveyors of hope.” @JunitaLFlowers “Everybody wants to be heard. And everybody wants to be validated.” @JunitaLFlowers “That’s the movement that I want to be part of creating.” @JunitaLFlowers “Even in the smallest of crumbs, goodness still exists.” @JunitaLFlowers “I believe we’re all born with this purpose.” @JunitaLFlowers “Usually, purpose comes from that place that we’re not the expert.” @JunitaLFlowers “Say yes to the uncomfortable things, because that’s where the bulk of lessons are and that’s where your courage appears.” @JunitaLFlowers “Be prepared to pivot, but never quit.” @JunitaLFlowers “You have to trust your gut so that you can live with your decision.” @JunitaLFlowers Social Entrepreneurship Resources: Junita Flowers’ interview from July 2017: https://tonyloyd.com/179 Junita’s Jar: https://junitasjar.com Junita’s Jar on Facebook: https://www.facebook.com/junitasjar Junita’s Jar on Instagram: https://www.instagram.com/junitasjar Junita’s Flowers on Twitter: https://twitter.com/JunitaLFlowers Book: Crazy Good Advice: 10 Lessons Learned from 150 Leading Social Entrepreneurs: https://tonyloyd.com/book
In May, I participated in a Listen To Your Mother event. Have you heard of Listen To Your Mother? You may have heard my interview with LTYM founder Ann Imig from last fall, or perhaps you've been in the audience of one of the 41 shows that takes place throughout the country. Or, maybe you've run across the LTYM YouTube channel, with their hundreds of talks from the last 7 years! Or the book. And even with all that, if you haven't heard of LTYM, now you know. And now you've gotta get yourself to one of these events! in this episode I talk with three people who took part in this spring's Twin Cities show - Junita Flowers, Vikki Reich and Liz Sjaastad. Enjoy!