Podcasts about kimmi wernli

The National Peanut Board is in new yet familiar leadership hands. Former senior vice president and chief marketing officer Ryan Lepicier is the new president and CEO of the National Peanut Board as of January 1, 2024. In this episode, Lepicier shares his vision for the future of NPB and his passion for the industry. We talk with guests involved in the hiring process and industry members excited about what Lepicier will bring at the helm of NPB, including NPB Chairman Greg Baltz, Georgia board member Casey Cox Kerr, executive search consultant Garland West, and Crazy Richards owner Kimmi Wernli.

On today's episode of The Irresistible Factor, Kristi is joined by Kimmi Wernli. Kimmi is the President and Owner of The Crazy Richard's Peanut Butter Company, and her passion for peanuts runs deep! Growing up, she saw firsthand how their family business created incredible products from the humble peanut. From candied nuts to healthy spreads, there was something for everyone. In addition to her dedication to the peanut, Kimmi is also a passionate advocate for peanut farmers and serves as a U.S. peanut ambassador for the National Peanut Board. In today's conversation, we hear from Kimmi about why she is so excited to talk about peanuts as a sustainable product, and the wonderful developments she has seen in the health food industry over the past decade. Kimmi unpacks her decision to merge her father's two brands (Krema and Crazy Richard's), despite the many difficulties inherent to this process. Kimmi also shares some of the biggest challenges the company has had to overcome during her tenure, including the hacking of their social media accounts and a major supply chain issue. Tune in for an inspiring conversation on business, health foods, sustainability, and the importance of aligning your business with your core values!

Since its inception, NPB has continued to stay on top of up-to-date trends in marketing to put farmer's money to work. This week, we explore marketing trends for 2022 by talking to NPB senior vice president and chief marketing officer, Ryan Lepicier; Nichole Bigley from Golin; Les Crall, 2022 chairman of the National Peanut Board; and Kimmi Wernli, president and owner of Crazy Richard's Peanut Butter Company. 

When Kimmi Wernli took over as owner and CEO of Crazy Richard’s Peanut Butter Company, she brought a holistic perspective and vision—wanting to enrich people’s lives and diets with sustainable, healthy peanut products. She focused on elevating and articulating their mission, connecting customers and employees with their purpose, and the company became a B-Corp. They also chose vendors and retail partners who shared their values and this alignment has helped the company handle tough and unpredictable operating conditions.   Key Takeaways   [02:55] Why is the company called Crazy Richard's Peanut Butter?   [03:56] Kimmi’s veins run with peanut butter!   [04:35] It was a smooth transition taking the business over from her father.   [06:05] Kimmi brought a more holistic perspective of how peanut butter can help people and enrich their lives.   [08:11] Peanut butter is the number 1 most requested item in food banks worldwide.   [08:55] Crazy Richard’s has always been about giving back.   [09:58]  What is our vision? We need to articulate our mission, what is our ‘why’?   [11:15] Kimmi and her leadership team took 6-9 months to define their mission and core values and rebrand.   [12:54] They shared and aligned their values with their partners—across logistics, manufacturing, and retail—and parted ways when values were not in alignment.   [14:45] Why did Kimmi decide on making her company a B-Corp?   [15:20] Peanuts are a sustainable crop and great for the earth.   [17:53] To provide affordable products that are high quality required some significant operating changes for the business.   [20:46] For their Give-Back Program, they not only donate their product, but employees donate their time as well—which is great bonding time too!   [24:10] Kimmi is also an Ambassador for peanuts and advocates for US peanut farming and agriculture.   [25:37] Peanut butter sales are through the roof, and Kimmi feels a huge responsibility to get products to their customers   [27:09] It’s complicated making sure everyone involved in the process is safe.   [28:00] New technology is helping ensure they can do everything hands-off in logistics processes.   [29:08] New procedures and distancing means manufacturing orders are 10-20% short.   [30:15] Everyone along the supply chain is working together to try and absorb the extra costs.   [32:23] Close coordination with supply chain partners is possible because of their aligned values.   [34:38] Kimmi shares how she interacts with customers and shares some customer stories.   [37:46] Kimmi loves peanuts but is empathetic about tree nut allergies as her husband is very allergic.   [38:56] L-E-A-P study shows new preventative treatment for peanut allergies with early exposure.   [41:55] What is Kimmi’s favorite way to eat peanut butter?   [44:14] IMMEDIATE ACTION TIP – Hone down your company's culture and values!     Resources: Crazyrichards.com Crazy Richard’s on Instagram Kimmi on LinkedIn Start With Why by Simon Sinek   Quotes:   “Peanut butter itself is the number one most requested item in food banks worldwide.”   “How can we get peanut butter into more people’s hands and really help solve the problems of the world one step at the time?”   “One of the great things about our product is it’s so sustainable. Peanuts themselves as a plant is a fantastic crop. It’s fantastic for the earth.”   “The guys in the warehouse, they’re not getting out on the front lines and on social media and seeing where our products are going to help others, but every quarter they get to spend a day at a food bank.”   “People have really overcome a lot of health issues and diseases they’re recovering from and peanut butter is one of the things they can eat.”    

The story of Crazy Richard’s Peanut Butter is a family story that began in 1898 in Columbus, Ohio, with the oldest peanut butter company in the United States. Its most recent chapter began when the current owner, Kimmi Wernli, was six years old. Wenli joins Talking Business Now host Kelly Scanlon to talk about bringing the natural peanut butter company into the 21st century—with sales in every state—and provides loads of takeaways you can use to grow your own business. Tune in to find out how, in the short time since taking over Crazy Richard’s Peanut Butter from her father, Wernli has: ·         Merged two companies into one. ·         Overseen a major rebranding effort. ·         Embraced social media to create a community of peanut butter lovers. ·         Embarked on a mission to make it fun to eat healthy. ·         How she’s using peanut butter to help alleviate childhood hunger. ·         And what it takes to become a “B” Corporation. Wernli also shares tips for ensuring a smooth ownership transition in a family business, modernizing an old business and positively impacting the community. Connect with Kimmi Wernli Facebook: https://www.facebook.com/crazyrichardspb/ Twitter: https://twitter.com/crazyrichardspb LinkedIn: https://www.linkedin.com/in/kimmi-sonksen-wernli-a80581125/ Connect with Kelly Scanlon Facebook: https://www.facebook.com/InterrobangSolutions/ Twitter: https://twitter.com/KellyAScanlon LinkedIn: https://www.linkedin.com/in/kellyascanlon/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Today I am back at it after a brief summer hiatus. Thank you to everyone for helping me make the top 20 list of mompreneur podcasts! You are all the best and you can check out the other fabulous podcasts on the list here. Today we have Kimmi Wernli on the show! She is the first female owner and CEO of the countries oldest natural peanut butter company, Crazy Richard's. We talk filling big shoes and family legacy when it comes to business, nut allergies and how her own husband's allergy changed how she ran her business and how to safely introduce nuts to your own children. Make sure you're subscribed and follow me on Instagram @OneAmazingMomPod.

Ep84 Plant forward in a crazy world with Kimmi Wernli w/ Crazy Richards Peanut Butter company Kimmi Wernli is the first female owner of one of the oldest natural food companies in America. When Kimmi assumed the reigns as the second generation owner of her family’s historic peanut butter business, she identified ways to take […]

Kimmi Wernli is the President and owner of Crazy Richard's Peanut Butter Co., who's peanut related products range from Peanut butter to almond butter to cashew butter and much more.  As a second-generation business owner of Crazy Richard’s Peanut Butter, Kimmi is a leader in the peanut industry and a successful woman entrepreneur. She is a mom of four who values the importance of feeding children and families foods in their natural form.  She values her faith above all else and instills those values into her company.  On this episode, Nate and Kimmi do a deep dive on the peanut industry, her challenges being a wife, mother and business owner, the amazing history of Crazy Richard's and how she came to be the President, and how her faith has inspired all of her family's big decisions.

Kimmi Wernli is the first female president in one of the oldest natural food companies in the nation, the Krema and Crazy Richard's Peanut Butter Company. She is a wife and a mother of four kids, two girls and twin boys. Health and nutrition is in her blood even though her veins are actually full of peanut butter. In this episode you'll learn: how to use social media to educate your customer how Kimmi would start a food company right now. how to launch a new product Text RECIPEBB to 44222 to join the Chicory Workshop! Links: Show Notes Click to view: show page on Awesound