Podcasts about b corp

Skin care for 4-year-olds? It's the beauty debate that just won't die. Conversations about children and skin care continue to resurface in the media and on social media, and estheticians everywhere have their thoughts about it. In this episode of ASCP Esty Talk, Maggie and Ella break down the controversy, share their own opinions, and compare today's kid "wellness rituals" with the play makeup, glitter gloss, and press-on nails of their own childhoods. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.  In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.    Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors:   Comfort Zone – The Italian, multi-awarded science-led, longevity-focused skincare trusted by professionals worldwide. Founded by Dr Bollati, a pharmacist, and powered by over 60 in-house chemists and skin care experts. Clinically tested formulations blend clinical precision, regenerative botanicals, and biotechnology research to transform skin with intention. Part of The Davines Group, certified B Corp since 2016.   Website: https://us.comfortzoneskin.com/   Instagram: https://www.instagram.com/comfortzoneskin_official/   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare   

In Part Two of Clint's Conversation with Simon Mainwaring – Founder & CEO of We First, bestselling author, and global authority on purpose-driven branding – the discussion shifts from strategy to soul: how storytelling, culture, and connection can elevate your organization from the inside out.Simon shares hard-earned lessons from his work with Fortune 100 giants, startups, and global NGOs alike, explaining why today's most effective leaders aren't just driven by profit, but by shared purpose. Simon breaks down how every employee can embrace a “lead with we” mindset, regardless of title, industry, or org chart. From building emotionally resonant brand stories to operationalizing culture, this episode explores how to lead with meaning in every corner of your company. This is the second part of a two-part conversation. Topics Covered:Why storytelling is the key to building trust and brand valueHow to move purpose from PowerPoint to point-of-saleBuilding culture like a brand: what Patagonia, LEGO, and Airbnb get rightThe Four Co's: Co-ownership, Co-authorship, Co-creation, and CollaborationDaily rituals that reinforce a "We" cultureWhy recognition beats burnout and makes business senseThe last mile of storytelling: celebrating shared winsHow payroll teams and sales reps alike can lead with purposeStartups vs. Fortune 50s: different paths, same challengesWhat it means to be a B Corp and why it mattersThe single most important takeaway from Lead With WeLinks & Resources:Simon's website - https://simonmainwaring.com/Simon's LinkedIn - https://www.linkedin.com/in/simonmainwaring/ Simon's company, We First Inc. - https://wefirstbranding.com/ Simon's email - simon@wefirstbranding.com Simon's book, “We First” - https://amzn.to/3Mhx4V0 Simon's book, “Lead With We” - https://amzn.to/3Me1HL7 Clint's website - www.clintpadgett.com Clint's LinkedIn - https://www.linkedin.com/in/clintpadgett/ Clint's book - https://amzn.to/3JWD2Ka

Orry Lack from North Melbourne FC shares insights on AFL & AFLW partnerships, BCorp certification, and building commercial strategies that serve both brands and fans. Essential for partnership professionals seeking to understand modern relationships with rights holders. Show Notes - https://sportsgeekhq.com/441

Mike Milligan is the Founder of 1.oak Financial, a virtual financial planning firm built to challenge the “Paralysis Penalty” — the one-size-fits-all financial advice that leaves people unprepared for the realities of Wall Street, insurance, and the markets. With over 30 years of experience, a specialized industry degree, and insights from major banks and insurance firms, Mike delivers truly personalized strategies that help clients protect and grow their wealth. A Certified Financial Planner, adjunct professor at Old Dominion University, podcast host, and author of two books, Mike has been featured on CNBC, Fox, ABC, and NBC, and recognized nationally for both financial leadership and coaching excellence. Now based in San Juan, Puerto Rico, he continues expanding 1.oak Financial toward B Corp certification and Inc. 5000 recognition while enjoying life with his family.In this episode, Mike shares how to design a financial plan that's one of a kind — tailored to your goals, lifestyle, and what you value most. He breaks down the key principles behind building a foundation that supports your future, no matter where you're starting. From managing risk and setting priorities to understanding what truly drives financial freedom, this conversation will help you see money differently and make smarter, more confident decisions for your business and life.You Can Find Mike @:

En Capital Intereconomía, en Empresas con Identidad, hemos puesto el foco en Qida, que ha cerrado una ronda de financiación de 37 millones de euros, la mayor operación de impacto social realizada hasta la fecha en España. La inversión, liderada por Quadrille Capital y co-liderada por Asabys Partners y COFIDES, permitirá a la compañía acelerar su crecimiento, reforzar la innovación tecnológica y atraer talento, con el objetivo de mejorar la calidad de vida de las personas mayores, ampliar su alcance hasta más de 100.000 usuarios y cuadruplicar ventas en tres años. Qida consolida así su modelo basado en tecnología, prevención y acompañamiento humano, alineado con su propósito como empresa B Corp. En Digital Business, hemos hablado con Paco González, CEO de Core Tech Capital, sobre la evolución de Quetta, destacando la ampliación de potencia en Madrid, el inicio de nuevas obras y la adquisición de suelo en Barcelona. Además, hemos entrevistado a Leyre Celdrán, directora general de la AEFI, con motivo del Madrid FinTech Day. Celdrán ha repasado la labor de la Asociación, las principales conclusiones de los informes presentados, las perspectivas del sector FinTech y los planes de la AEFI de cara a 2026, año en el que celebrará su décimo aniversario, mencionando también la iniciativa FinTech Women Network.

A dieci anni dal lancio dell'Agenda 2030, dove siamo davvero arrivati?E cosa dicono i dati, al di là delle dichiarazioni di principio?In questa puntata, registrata live durante la tredicesima edizione del Salone della CSR e dell'Innovazione Sociale, Davide Franzago, Enrico Chiari e Leonardo Feletto dialogano con Walter Sancassiani, co-fondatore di Focus Lab, società benefit e B Corp che da anni lavora su misurazione dell'impatto, SDGs e processi di sostenibilità per imprese ed enti pubblici. Con lui parliamo di:cosa sono davvero i 17 Obiettivi di Sviluppo Sostenibile e perché restano un riferimento strategico;a che punto sono Italia ed Europa nel percorso verso il 2030;il ruolo dei dati, dei KPI e della misurazione per evitare che la sostenibilità resti solo narrativa;l'importanza delle partnership tra imprese, pubbliche amministrazioni e terzo settore;perché servono meno slogan e più collaborazione, visione di lungo periodo e lavoro sui territori.Un confronto lucido, basato su evidenze e casi concreti, che restituisce complessità ma anche fiducia: perché, come racconta Sancassiani, le buone pratiche esistono già — spesso fanno poco rumore, ma stanno cambiando le cose.▪️ Walter Sancassiani - Focus Labhttps://focus-lab.it/walter-sancassiani/▪️ Il Salone della CSR e dell'Innovazione Socialehttps://www.csreinnovazionesociale.it/

On today's episode, Kara welcomes Charles Brun, Co-Founder of IZIPIZI — the globally loved eyewear brand bringing playful, design-forward glasses to people of all ages around the world.Charles' journey began with two high school friends and a simple observation: their mothers couldn't find reading glasses that were both stylish and affordable. What started as a small idea among three 23‑year‑olds from Lyon has become a worldwide brand known for its joyful aesthetic, accessible price point, and commitment to quality. From Parisian concept stores to international expansion, IZIPIZI has grown into a category-defining company with glasses for every moment of life.In this episode, Charles shares how he and his co-founders turned a childhood friendship into a thriving business, how they cracked the eyewear market without traditional optical backgrounds, and what it takes to scale thoughtfully while staying true to design and mission. He also opens up about achieving B Corp certification, building a global team, and what's next for IZIPIZI as it continues to expand its product universe.A must-listen for anyone interested in consumer products, design, entrepreneurship, and the power of seeing opportunity where others don't Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Charles Brun and IZIPIZI:https://www.izipizi.comhttps://www.instagram.com/izipizi/https://www.linkedin.com/in/cbrun Sponsored By:LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.AuraFrames - Visit AuraFrames.com and get $45 off Aura's best-selling Carver Mat frames by using promo code KARA at checkout.LifeMD - Get 50% off their Weight Management Program plus free shipping. Visit lifemd.com/KARA to activate the offer. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/776

This week, Elizabeth welcomes Brad Charron, CEO and re-founder of ALOHA, a B Corp-certified plant-based protein brand rooted in Hawaiian values. Brad brings a refreshingly honest look at what it really takes to rebuild a mission-driven company from the ground up, and why ownership, sustainability, and humility are central to ALOHA's culture and growth. They talk about the importance of staying curious, prioritizing people over exits, and leading with kuleana, the Hawaiian principle of shared responsibility. Brad opens up about his early career mistakes, his product philosophy, and why he believes when one of us wins, we all win. ALOHA is Climate Neutral Certified, employee-owned, and committed to building better-for-you foods with full transparency, and a whole lot of heart.Episodes Here Brad: ALOHA | LinkedInSay Hi To Elizabeth and Purely Elizabeth: Website | InstagramMentioned:  Mana Up Cohort in Hawaii 

It's that time of year when we start thinking ahead, so Ella and Maggie are kicking off their annual look at the trends shaping the next season of skin, style, and self-care. In this episode of ASCP Esty Talk, they play a rapid-fire game of "Should It Stay or Should It Go?", weighing in on 2025's most buzzworthy beauty and lifestyle trends. From barrel jeans and skinimalism to tattooed freckles, laminated brows and facial scrubs—nothing is off-limits. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.  In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.    Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors:   Comfort Zone – The Italian, multi-awarded science-led, longevity-focused skincare trusted by professionals worldwide. Founded by Dr Bollati, a pharmacist, and powered by over 60 in-house chemists and skin care experts. Clinically tested formulations blend clinical precision, regenerative botanicals, and biotechnology research to transform skin with intention. Part of The Davines Group, certified B Corp since 2016.   Website: https://us.comfortzoneskin.com/   Instagram: https://www.instagram.com/comfortzoneskin_official/   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare   

In this episode of the Ideas on Stage podcast we spoke with Ravinol Chambers. Ravinol is a filmmaker, storyteller and founder of Be Inspired Films, a B Corp creative agency helping purpose-driven organisations communicate with clarity and confidence.A former monk turned moviemaker, he's spent more than a decade guiding leaders to show up on camera in a way that feels natural, human and compelling.His work spans TEDxLondon, the NHS, Oxford University and the Cabinet Office, with multiple international awards and six consecutive Drum Recommends wins for Best Video Production Company in the UK.Ravinol also hosts the Storytelling for Social Impact podcast and leads the Storytelling Clarity Sprint, helping teams cut through noise and tell the story that truly moves their audience.In this episode we talked about video storytelling for speakers, speaking with confidence on camera, and how organisations can share stories that truly connect.What You'll Learn:- How to make sure your stage talks are filmed well- What setup you need to record professional videos at home- How to combine sound and visuals to build strong video stories- How to tell stories that focus on people, not your company - How to shape your message so your audience truly caresIn This Episode:00:00 - Introduction09:18 - How to Prepare Video Teams Before Your Talk10:54 - Why Speakers Shouldn't Look at the Camera13:33 - What TED Gets Right About Filming Talks20:20 - The Minimum Setup to Film at Home24:09 - How to Overcome Nerves on Camera25:36 - Why Shorter Videos Take More Work29:45 - Why Extra Energy Works on Camera33:28 - How to Tell Stories Without Making Yourself the Hero40:59 - How to Use B-Roll to Bring Stories AliveWe hope you enjoy it! ———————Ravinol Chambers: - Website: https://www.beinspiredfilms.co.uk/ - LinkedIn: https://www.linkedin.com/in/ravchambers/ - Instagram: @beinspiredrav- Storytelling for Social Impact podcast: https://www.beinspiredfilms.co.uk/podcast - Jack's Story (Neurodiversity & Police project): https://www.beinspiredfilms.co.uk/#jacksstory ———————IDEAS ON STAGE RESOURCES - Books: ‘Confident Presenter' – free copy (https://bit.ly/confident-presenter-free) and ‘Business Presentation Revolution' (ideasonstage.com/business-presentation-revolution/book/)- The Confident Presenter Scorecard: https://ideasonstage.com/score  - Free Web Class: https://www.ideasonstage.com/uk/events/   - Free Mini-Course: https://bit.ly/confident-presenter-mini-course  #IdeasOnStagePodcast #VideoStorytelling #StorytellingForBusiness #PublicSpeaking #PresentationSkills

My guest today, Sonia Strobel, is here to explore the idea of community-supported fisheries. Sonia is co-founder and CEO of Skipper Otto, a Community Supported Fishery based in Vancouver, BC, Canada. Through her innovative, sustainable seafood subscription model, members pre-purchase a share in the catch before the fishing season. This unique partnership between fishers and consumers guarantees harvesters a fair price for their catch, protects a traditional way of life in BC's coastal and Indigenous fishing communities, and disrupts a seafood system fraught with social and environmental injustice. Skipper Otto is a certified B Corp and certified Living Wage employer. They educate consumers about important issues in fisheries and the value of eating with the ecosystem while advocating for just policy reform. Today, we discuss these vital themes, and Sonia shares stories from her own family's fishery as well as the additional challenges faced by Indigenous-owned fisheries in Canada. We speak about some of the main challenges facing the seafood industry in Canada amidst climate change and American tariffs, how Skipper Otto is navigating these challenges to support their fishing families, the proactive measures they are taking to increase transparency and build more sustainable fishery management, and considerations that the public should bring with them the next time they're seeking out fish foods for dinner.  Resources:  Skipper Otto Website Instagram: @skipperotto

In this episode, Ryan and Emmy dig into the newly released 14-step B Corp certification process and make sense of what companies can expect as the standards shift. They walk through each phase in plain language, highlight what has changed, and offer practical context on where organizations tend to feel overwhelmed. Along the way, they share their own reactions and insights as they sort through the details together.If you're trying to understand how the new process works, what to prioritize, or how to get started without feeling buried, this episode gives you a clearer view of what's ahead and how to navigate it more confidently.View the show notes: https://go.lifteconomy.com/blog/mailbag-unpacking-the-new-14-step-b-corp-certification-processUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Et voici un nouvel épisode "10 questions", les épisodes du Chantier dans lesquels je pose seulement 10 questions-clés à un expert sur un sujet qui vous intéressera forcément si vous vous lancez dans des travaux !Et aujourd'hui on parle de dressing, de bibliothèque, de meuble de salle de bains, de cuisine, de bureau... bref, de mobilier et d'aménagement sur mesure, avec Christine de Schmidt, une marque que vous connaissez tous, un grand nom de l'aménagement sur mesure en France !J'ai voulu en savoir plus sur l'histoire de Schmidt, sur la façon dont ils imaginent et conçoivent du mobilier pour toutes les pièces de la maison, sur leur gamme de solutions d'aménagement, de couleurs et de finitions, sur leurs certifications ISO, PEFC et BCORP, et j'ai bien sûr demandé à Christine ses meilleurs conseils de pro pour connaître les avantages du sur mesure par rapport au mobilier classique, et pour bien faire ses choix afin de ne pas se tromper pour son aménagement intérieur ! Bonne écoute !*****NOTES DE L'ÉPISODE******Un projet d'aménagement sur mesure ? Vous pouvez bénéficier, grâce au podcast, de -15% sur l'eshop de Schmidt www.shop.schmidt/ jusqu'au 28 février 2026 avec le code LECHANTIER15 !- Suivre Schmidt sur Instagram : @schmidt_officiel- Suivre Le Chantier sur Instagram : @lechantierpodcastLes vidéos dont parle Christine dans l'épisode :- Sur le bois : youtube.com/watch?si=M2Uh-cgukamDZiIZ&v=GEtwhWqOSW8&feature=youtu.be- Sur les tests qualité :https://www.youtube.com/watch?v=kuC3EF2Yueshttps://www.youtube.com/watch?v=wV00hmQUtyk- Si vous aimez ce podcast, vous pouvez laisser 5 étoiles ⭐⭐⭐⭐⭐ et votre avis en quelques mots sur Apple Podcasts ou Spotify, ça m'aide énormément !Production & montage : Anne PontyÉpisode diffusé le : 9 décembre 2025Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Episode Deep-Dive Analysis Available at maffeodrinks.com The family had been making wine in the Chablis region for 35 years. Looking at that grape pomace every harvest, Alex Watson saw what everyone else missed: repurposing it making Gin.In this conversation, Alex (who co-founded Renais with his sister Emma Watson) reveals the counterintuitive path from London's most exclusive cocktail bars to Waitrose shelves and why both require completely different strategies for the same gin.We dig into:• Why prestigious bars that love you most often move the least volume• The unexpected channel that actually builds premium brands• How wine sommeliers became his secret weapon in Michelin restaurants• The Instagram strategy that works when you're "naturally private"• Why he leads with flavor, never sustainability (even though the sustainability story is incredible)• The specific moment he knew the traditional gin playbook was brokenThis isn't about choosing between credibility and volume. It's about something more interesting.Listen to find out what.Timestamps:00:00 Introduction: The grape distillation opportunity02:30 Renais origin story: From Chablis winemaking to spirits05:45 Leading with flavor over sustainability in brand messaging08:15 Provenance, terroir, and wine culture in spirits storytelling12:20 B Corp certification and circular economy positioning15:45 Building early credibility account by account in London19:30 The role of bartender advocacy in brand building26:15 Social media approach for naturally private founders28:40 Scaling from independent bars to national restaurant chains32:10 Drink strategy differences: Martinis vs spritzes by venue type35:20 Navigating serve complexity across different bartender skill levels38:25 Hybridization of hospitality venues and menu evolution40:15 Premium positioning strategy: Ultra-premium gin challenges42:50 Market agility and testing new initiatives at consumer events Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Nesta edição você confere:No ano em que celebra 30 anos, a BH Press Comunicação e Sustentabilidade tem mais um motivo para comemorar: a empresa conquistou o selo de “Empresa B”, tornando-se a primeira agência de comunicação “B Corp” em Minas Gerais; a W3haus, agência cocriativa do Grupo Stefanini, conquistou a conta da Wella Company, uma das líderes do setor de beleza; a iDTBWA, agência que integra dados, criatividade e inovação para impulsionar marcas, avança em uma nova fase na gestão de pessoas, alinhada a uma cultura mais humana e orientada ao propósito; e a Bullet anunciou o lançamento do “PromoTwins”, um formato que estrutura e escala o conceito de collabs dentro das promoções..⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Assine a newsletter da Mega Brasil, a Direto da Redação⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Informação, entrevistas e a Dança das Cadeiras estão no Leitura da Semana, programa apresentado pela equipe da Mega Brasil, todas as sextas, às 18h, com reapresentações diárias em mesmo horário, na⁠⁠⁠⁠ Rádio Mega Brasil Online

In this conversation, John Tran talks about joining Vita Coco to help evolve their sustainability and social impact programs at the same time that were becoming a publicly traded company and going through the rigorous B Corp Certification process. He shared how they shifted their impact efforts from a collection of passion projects to a more coordinated and comprehensive ESG framework focused on protecting natural Resources, building thriving communities, and championing health & wellness. John then detailed some impact programs, like their ambitious goal of distributing and planting 10 million seedlings and trees globally! This conversation also covers the health benefits of coconut water, some big challenges in the coconut industry, and the importance of collaborating with local organizations to maximize impact in farming communities. John wraps up by sharing that a better world is one in which everyone is thriving, economically, socially, and beyond.Takeaways:Vita Coco became B Corp Certified and a publicly-traded, Public Benefit Corporation in 2021.Vita Coco's ESG framework focused on protecting natural Resources, building thriving communities, and championing health & wellness.Coconut water has 3.5X the electrolyte of common sports drinks.Aging trees have lower yields, which makes it harder to keep up with demand and reduces farmer income. Over a million seedlings have been distributed, with a goal of 10 million seedlings by 2030.The Vita Coco Community Foundation was founded to make sure that everyone in the coconut industry is thriving.Collaboration with local organizations is crucial for their impact programs.They partner with indigenous communities to train farmers in regenerative agriculture practices.Sound bites:“As brands come online with B Corp certification, it really gives us some kind of litmus to understand where we stand within the sustainability and social governance spaces.”“When you have many passionate people who are driving their passion projects, there isn't always a clear framework in terms of what we're driving towards.”“I very much see myself as kind of an accelerator to be able to support a lot of the projects that are existing within the organization.”“Coconut farming communities are just so inherent to our business, right? They are the heart of our business. And without them, there's really no VitaCoco.”“We want to create more economic empowerment within farming communities and more upward mobility by way of our impact programs.”“The great thing about coconut water is natural hydration. It has three and a half times the electrolytes of more common sports drinks.”“Finding what you're good at and what you're passionate about is really one of the keys to success of this role in any kind of role you'll have within sustainability.”Links:John Tran on LinkedIn - https://www.linkedin.com/in/john-tran-07047715/Vita Coco - https://vitacoco.com/Vita Coco on LinkedIn - https://www.linkedin.com/company/the-vita-coco-company/Vita Coco on Facebook - https://www.facebook.com/VitaCocoUS/Vita Coco on Instagram - https://www.instagram.com/vitacocoVita Coco on X - https://x.com/vitacocoVita Coco on SnapChat - https://www.snapchat.com/@vitacocoVita Coco on TikTok - https://www.tiktok.com/@vitacoco?…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of ASCP Esty Talk, Ella and Maggie explore the difference between routine and ritual—and why it matters in self-care. Most of us go through the motions of skin care and wellness without truly being present, but when we shift from task to intention, even the simplest steps become transformative. To put this idea into practice, Ella and Maggie swap skin care rituals—each assigning one for the other that blends breathwork, visualization, affirmation, and a healthy dose of humor. The result is a conversation that's both grounding and giggleworthy, reminding us that real self-care isn't just what you do, it's how you do it. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.  In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.    Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors:   Comfort Zone – The Italian, multi-awarded science-led, longevity-focused skincare trusted by professionals worldwide. Founded by Dr Bollati, a pharmacist, and powered by over 60 in-house chemists and skin care experts. Clinically tested formulations blend clinical precision, regenerative botanicals, and biotechnology research to transform skin with intention. Part of The Davines Group, certified B Corp since 2016.   Website: https://us.comfortzoneskin.com/   Instagram: https://www.instagram.com/comfortzoneskin_official/   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare   

In this eye-opening conversation, Charlie Lemmer sits down with Jodi Scott, co-founder of Green Goo, to explore one of the most overlooked areas of home health: our first-aid and personal care products.Despite the rise of natural skincare and eco-friendly cleaning brands, most households still rely on outdated, chemical-heavy first-aid staples — petroleum ointments, steroid creams, synthetic lubricants and deodorants — often applied to the most absorbent parts of the body.Jodi reveals why the first-aid aisle hasn't changed in over 70 years, and how plant-based formulations can genuinely outperform conventional products without the toxins, preservatives or animal testing that dominate the industry. She shares:• The surprising origins of Green Goo • Why a single herbal salve can replace up to 20 products in the average first-aid kit • What makes intimate care and underarm products especially critical for hormone health • How skin functions as a longevity organ, influencing inflammation, ageing and even DNA integrity • The problem with greenwashing and why “natural” marketing often misleads consumers • The wider environmental impact of what we wash down our drains • Green Goo's B Corp values and their social impact work with women in AfghanistanThis episode is a powerful reminder that healthy living isn't just about what we eat — it's also about what we absorb, what we put on our children's skin, and what we allow into the sanctuary of our homes.If you're ready to rethink your first-aid cabinet and build a cleaner, more conscious home, this one is essential listening.Get in touch Thanks for listening to the Healthy Home Show Podcast. If you would like to see the video version of this podcast, please head over to our show on Youtube.If you're an Instagram lover you can follow us for tips and strategies at The Healthy Home Show where we also run some lunchtime Insta Lives so that you can get help with any questions you may have on toxins in our homes and lifestyle and how to create an environment that supports your health.If you would like to discuss a bespoke health programme for you or your workplace or would like to hire me as a speaker for your next wellbeing event, please contact me at hello@charlielemmer.com.For blogs, tips and free resources check out the website : www.charlielemmer.comWith love Charlie x

Today we're joined by the brilliant Michelle Pughe-Parry de Klerk, founder of The Women's Chapter, the UK's first network for women in business to achieve B Corp certification.Michelle's journey is an extraordinary example of how a passion project, started on a shoestring as a side hustle, can evolve into a thriving, impact-led portfolio career. Since launching in 2014, The Women's Chapter has reached more than 30,000 women through events, thought leadership, membership and pro bono initiatives. Michelle also champions women and girls beyond the community through her work as an ambassador for The King's Trust Women Supporting Women, a UN Women UK delegate and a council member for Founders4Schools and Maths4Girls.In this episode you'll learn:• Why a portfolio career is an asset, not a failing, and how to recognise the skills you've built across different areas of work • How to decide whether your passion project should stay a passion or become a commercial venture • Why community isn't a “nice to have” but a biological, emotional and strategic necessity • How small businesses can use sustainability frameworks to drive meaningful impact, even without formal certification • What Michelle learned from becoming unexpectedly financially exposed and how founders can protect themselves • Practical ways to combat imposter syndrome using evidence-based techniques • Why connection lowers cortisol, boosts leadership ability and helps founders make better decisions • How niching down and staying in your lane creates focus, momentum and clarity • The role of conversation as a catalyst for collaboration and change • Networking is a form of self careFF&M enables you to own your own PR & produces podcasts.Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason.  Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices.Google Workspace is brilliant for small businessesBuzzsprout podcast 'how to' & hosting directoryCanva has proved invaluable for creating all the social media assets and audio bites.MUSIC CREDIT Funk Game Loop by Kevin MacLeod.  Link &  LicenceText us your questions for future founders. Plus we'd love to get your feedback, text in via Fan MailSupport the show

For years, the advertising industry has been obsessed with "purpose." It was the golden ticket for brands looking to connect with a younger, more conscious generation. But somewhere along the way, the message got muddied by empty promises and shiny PR campaigns that lacked real-world substance. According to Amy Williams, the founder and CEO of Good Loop, that version of purpose-led marketing is officially dead. In this episode of Campaign Chemistry, Amy joins us to chart the path forward. She shares her journey from a disillusioned ad creative to the founder of a B Corp that has raised millions for charity by reimagining the value exchange between brands and consumers. We dive into Good Loop's groundbreaking partnership with IAS to tackle the industry's carbon footprint, the reality of "greenwashing," and why she believes LinkedIn has become the most underrated tool for business growth. The sound bite"Purpose-led marketing is dead." campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Vandaag aan onze microfoon: Richard Lems, Executive Director Format & Design bij Rituals.In minder dan 25 jaar groeide Rituals uit van één winkel in Amsterdam tot een uiterst succesvolle B Corp en wereldspeler met meer dan 1400 winkels in 33 landen. Richard trekt al sinds 2007 mee aan de groei van de winkelformule – een operatie van zeldzame schaal, waarbij zijn team van 170 man quasi elke dag van de week een winkel opent.In deze aflevering duiken we in de keuken van deze design-gedreven retailmotor. Richard deelt zijn visie op:De onvoorstelbare groei van 10 naar 1400 winkels en hoe je zo'n gigantische operatie efficiënt en schaalbaar inricht.De kracht van constante evolutie, geen revolutie, in het concept: kleine ingrepen met grote impact.De rol van Mind Oasis en het iconische House of Rituals als labo's voor merkbeleving en nieuwe businesslijnen.Het belang van innoveren op alle vlakken – van de nieuwste productgroepen tot het omarmen van AI in het designproces.Het cruciale inzicht: dat zij primair een merk bouwen, met retail als het belangrijkste instrument. Ontdek waarom bij Rituals het creatieve gedeelte het meer voor te zeggen heeft dan de commercie.Luister mee en leer hoe je een merkverhaal vertaalt naar een fysieke plek die niet alleen mooi is, maar vooral werkt.In deze podcast gaan we in gesprek met eigenzinnige retailerondernemers die zich met hun unieke visie weten onderscheiden in hun branche. Dat doen we om onze brede community van retailers en retailondernemers, #teamretail, te inspireren positief naar de toekomst te kijken. De podcast wordt gehost door Tim Gielen, oprichter van design studio Wave of Engagement die de winkel, showroom & hospitalityconcepten van morgen bedenken en ontwerpen.Heb je plannen, ideeën die je wil uitwerken contacteer ons dan op tim@waveofengagement.com Sponsor: https://solutions.dobit.com/

Six ans d'entrepreneuriat, et une vision qui n'a pas bougé.Avec On The Wild Side, Anne-Sophie Nardy a construit une marque cohérente et durable.Dans cet épisode, elle revient sur ce qui guide toutes ses décisions : la cohérence du projet, de la distribution, des partenaires. Et sur la difficulté de tenir ce cap : savoir dire non, rester alerte, avancer vite tout en gardant chaque mouvement sous contrôle.Son plus gros challenge : grandir, en tant que leader et en tant qu'équipe, plus vite que la société elle-même. Une forme assumée de « fake it until you make it », nourrie par la mentalité des sportifs.« Ce n'est pas la médaille qui détermine si l'on est un champion, c'est tout ce qu'on fait pour l'obtenir », Edgar Grospiron.Anne-Sophie partage aussi son plus grand learning : écouter. C'est ainsi qu'est né son contour des yeux iconique, pourtant non prévu au départ, grâce à ses clientes !Un échange clair, lucide et inspirant pour toutes celles qui veulent construire une marque qui dure et comprendre ce qui fait vraiment la différence sur un marché saturé.N'hésitez pas à vous abonner, noter et commenter le BWP Podcast sur votre plateforme d'écoute favorite, c'est très précieux !Pour participer au prochain événement BWP suivez nous sur www.businesswomeninparis.com et @businesswomeninparis et inscrivez-vous à la newsletter via ce lien.Titre:  Not Kings Auteur: Candy Says Source: https://candysays.bandcamp.com/ Licence: https://creativecommons.org/licenses/by-sa/3.0/deed.frTéléchargement (8MB): https://auboutdufil.com/?id=561 Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

SummaryIn this week's episode of Startup Junkies, hosts Daniel Koonce and Caleb Talley sat down with Andrew Gibbs-Dabney, founder of LIVSN Designs, a Bentonville-based outdoor apparel company with a mission to create high-quality, versatile clothing for outdoor enthusiasts who value experiences over possessions. Andrew's vision for LIVSN is clear: make products that last, fit into multiple situations, and help customers "own less, live more."Andrew traced the company's roots back to a personal journey focused on simplifying life, which ultimately inspired LIVSN's commitment to durability and versatility. The business was initially jump-started via Kickstarter, leveraging community support to raise production funds and validate market fit. Andrew emphasized how in-person events and local connections, like pop-ups and startup crawls, have been vital for the tactile nature of their apparel.Sustainability and community drive every aspect of LIVSN, from rigorous dedication to responsible sourcing and transparency in the supply chain, to innovative repair and resale programs. Andrew explained that true sustainability goes beyond labels; it's about continual improvement and extending product life cycles. The company's recent B Corp certification stands as a testament to its holistic approach, valuing people, planet, and profit equally.LIVSN's story is also one of community ownership, with hundreds of customers investing through campaigns like WeFunder. With intentional product expansion and ongoing partnerships, Andrew's team is proving that responsible business practices and building trust can compete head-to-head with industry giants. Tune in today!Show Notes(00:00) Introduction(02:59) LIVSN's Kickstarter Experience (07:18) Designing by a Set of Principles(12:25) Holistically Building a Business(15:05) Sustainability Through Product Longevity(16:54) Community-Owned Business Vision(21:30) Intentional Growth and Expansion(26:11) 2025 Achievements: B Corp Certification & New Store Opening(28:35) Closing ThoughtsLinksDaniel KoonceCaleb TalleyStartup JunkieStartup Junkie YouTubeAndrew Gibbs-DabneyLIVSN Designs

What happens when technology, media, and purpose collide? We sit down with Alex Wagner, Director of Strategic Initiatives at Magnitude of Change, to explore how a research-led, values-driven media consultancy turns attention into action for public health and social impact. From the early pandemic days supporting the California Department of Public Health to statewide work on the 988 Suicide and Crisis Lifeline, Alex reveals how data, empathy, and behavior science come together to reach people at the right time and place.We dig into the mechanics of meaningful campaigns—paid search and social tuned for help-seeking, streaming audio and CTV built for trust, and digital out-of-home that meets people in their daily paths. We also talk about the rigor behind the work: qualitative and quantitative research, community-informed creative, and the governance standards that come with certified B Corp status and membership in 1% for the Planet. Welcome to the Agency for Change podcast.Connect with Alex and Magnitude of Change at: ·       Email Alex – alex.wagner@magnitudeofchange.com·       Website – https://www.magnitudeofchange.com/

From politically motivated attacks to basic configuration errors, purpose-driven orgs are now on the front lines of cyber risk. In this episode, Steve Sharer and Garrett Miller walk through five areas where B Corps are more vulnerable than they realize — and the practical steps that strengthen each one. They explain why these gaps matter and how to close them with straightforward practices that don't overwhelm small teams.View the show notes: https://go.lifteconomy.com/blog/5-cyber-risks-for-b-corps-and-how-you-can-fix-them-w/-steve-sharer-garrett-millerUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

En Empresas con Identidad, Oriol Fuertes, CEO de Qida, detalla la mayor ronda de inversión de impacto social cerrada hasta ahora en España: 37 millones de euros, liderados por Quadrille Capital y Asabys Partners, junto al Fondo de Impacto Social de COFIDES, ICF, Endeavor Catalyst y otros inversores relevantes. La compañía impulsará su expansión, la innovación tecnológica y la captación de talento, con el objetivo de atender a más de 100.000 personas mayores, reforzar la colaboración público-privada y cuadruplicar ventas en tres años, consolidando su modelo que combina tecnología, prevención y acompañamiento humano. La empresa, certificada B Corp, reafirma su propósito de maximizar la “Triple M”: Más personas viviendo Más tiempo con Más calidad de vida en casa. En Digital Business, Paco González, CEO de Core Capital, analiza las tendencias que marcan la transformación digital y el ecosistema fintech. La sección continúa con la hora de las fintech en compañía de Sonia Fernández de Palma, gerente de MAD FinTech, y varios referentes del sector: David Lozano, CEO de Wealthreader, especializado en insurtech y agregación bancaria. Salvador Molina, presidente de MAD FinTech y nuevo CEO de ReactID. Javier Sánchez, CEO fundador de Gescosa y embajador de MAD FinTech en Galicia. Todos ellos aportan una visión conjunta del crecimiento de la tecnología financiera, la profesionalización del ecosistema y las nuevas soluciones de datos, cobros y servicios digitales que están dinamizando el sector.

In this episode of Healthy Mind, Healthy Life, host Yusuf sits down with Jessica Rennard, Chief Merchandising Officer at HELPSY and long-time resale innovator, for a real conversation on what sustainable fashion actually looks like behind the scenes. They dig into the tension between mission and margins, how circular fashion and resale really work in practice, and why keeping clothes out of landfills is more complex than any tagline. This is a grounded look at circular fashion, resale, and the clothing reuse economy, including what happens when ethics cost money, why brands still overproduce, and how consumers can buy with more intention. If you care about sustainable fashion, circular economy, mental health of founders, ethical leadership, and conscious consumption, this episode gives you practical questions to ask yourself the next time you hit “buy now”.   About the Guest  : Jessica Rennard is Chief Merchandising Officer at HELPSY, a certified B Corp focused on clothing reuse and circular solutions. She has spent years building the resale and returns ecosystem, from launching her own secondhand business to scaling circular returns models for brands. Jessica is known for her no-nonsense perspective on sustainability. She focuses on real impact, not green marketing.   Key Takeaways: Sustainable fashion is still business. Companies like HELPSY must stay profitable while trying to keep clothing out of landfills, which means constant trade offs between mission and margins. Circular fashion works best when companies find a clear model that balances profitability and sustainability, such as circular returns where brands send returns directly to a reuse partner. Doing the right thing sometimes costs money. Paying to repair or recycle damaged items is not always “financially smart”, yet it is essential if a company claims to be sustainable. There is still confusion over who owns responsibility. Brands, consumers, governments, and manufacturers all touch a garment, but no single sector has fully claimed end of life accountability. Secondhand and resale extend a garment's life, but they do not automatically reduce overproduction. If every secondhand purchase is matched with a new one, the system stays linear. Consumers play a key role. Choosing purposeful purchases and planning what will happen to an item when you are done with it are powerful, practical steps. A simple rule. Before buying, ask where that piece will go next. Donate to trusted nonprofits or reuse partners instead of sending clothing to the trash.   How to Connect with the Guest   Listeners can connect with Jessica Rennard here. Instagram: @TheFashionDisruptor Resale business Instagram: @the.nusource (N U S O U R C E) Website: https://pr.nusource.io/jessica    Want to be a guest on Healthy Mind, Healthy Life? DM on PM. Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.   Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty. storyteller, survivor, wellness advocate. this channel shares powerful podcasts and soul nurturing conversations on • Mental Health & Emotional Well being• Mindfulness & Spiritual Growth• Holistic Healing & Conscious Living• Trauma Recovery & Self Empowerment With over 4,400+ episodes and 168.4K+ global listeners, join us as we unite voices, break stigma, and build a world where every story matters.

Mara Smith is the Founder of Inspiro Tequila, a women-owned- and led clean, additive-free tequila brand. A former attorney and corporate strategist, she began her legal career at a large law firm in Chicago before joining the corporate strategy team at McDonald's. Mara launched Inspiro Tequila to bring more female perspectives into the spirits industry.  In this episode… Women entrepreneurs face unique challenges in breaking into male-dominated industries, but by amplifying their voices and championing each other, they can redefine entire markets. How can you foster systemic change to elevate opportunities for women? Mara Smith, a former corporate attorney and strategist, founded Inspiro Tequila to disrupt the spirits industry by bringing more female voices to the forefront. Recognizing that women were a major segment of tequila consumers yet largely ignored by existing brands, she created a premium, additive-free tequila that speaks directly to them. Through initiatives like the Purple Bicycle Project and the Inspiro Connectors Collective, Mara uplifts female entrepreneurs, providing mentorship, funding, and community-building opportunities to support their journeys. In this episode of the Lead Like a Woman Show, Mara Smith, the Founder of Inspiro Tequila, joins Andrea Heuston to discuss how she elevates women's voices in the spirits industry. She shares her experience re-entering the workforce after 16 years, the challenges of launching a brand in a male-dominated space, and how to become a B Corp.

In this conversation, Paul Schiefer, president of Amy's Kitchen, shares the inspiring founding story of the company, which began with a quest for better frozen meals. He discusses the innovative approaches to product development, the importance of company culture and values, and the value of embracing complexity in business. Paul highlights Amy's commitment to sustainability and their B Corp status, emphasizing the impact of organic and vegetarian practices. He also shares insights on the future vision for the company, the importance of curiosity and passion in entrepreneurship, and personal reflections on food and life.Takeaways:Amy's Kitchen was founded out of a need for better frozen meals.The original pot pie was a key product that launched the brand.Innovation at Amy's focuses on quality and culinary techniques.Company culture is deeply rooted in the founders' values.Sustainability is a core principle of Amy's business model.The future vision includes generational sustainability and growth.Curiosity and passion are essential for success in business.Amy's Kitchen embraces complexity in food production.The company aims to make healthy food accessible to all.Doing good in business leads to long-term success.Sound bites:“He started looking for some frozen food options to bring home and feed the family, and just frankly was disappointed.”"The original recipe was Rachel's mom's Elinor. It was kind her pot pie that helped inspire the start of the company"“I think what Amy's has done really well is accept that complexity is actually valuable.”"Doing good is good for business."“We want to protect our mission in part by continuing to be a really profitable and efficient company.”“We're also trying to think about this more on a generational timeframe, not just on like a three to five year timeframe.”“It was such a novel idea to create an organic vegetarian fast food restaurant that, before we knew it, we had a line that literally went across the parking lot.”“We're buying a hundred plus million pounds of organic agriculture every year and supporting thousands of farmers.”“I'm proud of the fact that we have scaled that type of [impact] business model.”Links:Paul Schiefer on LinkedIn - https://www.linkedin.com/in/paulschiefer/Amy's Kitchen - https://www.amys.com/Amy's Kitchen on LinkedIn - https://www.linkedin.com/company/amy's-kitchen/posts/?feedView=allAmy's Kitchen on Instagram - https://www.instagram.com/amyskitchenAmy's Kitchen on Facebook - https://www.facebook.com/amyskitchenAmy's Kitchen on YouTube - https://www.youtube.com/user/AmysKitchenMoviesChapters:03:00 The Founding Story of Amy's Kitchen06:01 Innovation and Product Development at Amy's09:03 Cultural Values and Company Evolution11:47 Navigating Growth and Market Challenges15:00 The Drive to Create Quality Fast Food17:47 Maintaining Independence and Company Values31:10 Launching a Unique Concept33:06 The Importance of Sustainable Growth35:43 Commitment to Impact and B Corp Status40:04 Holistic Approach to Sustainability44:47 Future Vision for Amy's Kitchen52:24 Advice for Aspiring EntrepreneursSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most companies scale by cutting corners. Seth Goldman built a brand by refusing to.Seth is one of the founders of Honest Tea, a longtime chair at Beyond Meat, and the cofounder of Just Ice Tea. His career has been defined by a belief that business can be a force for human and environmental good. From a thermos of tea brewed in his kitchen to national distribution and acquisition by Coca-Cola, he has spent decades exploring how values can live inside systems built for profit.In this episode of The Eric Ries Show, I sit down with Seth to talk about the full story of Honest Tea, from its founding to its sale and eventual shutdown, and how those experiences shaped his approach to building again. We discuss how trust and long-term relationships helped him rebuild quickly, what it takes to embed purpose in supply chains, and why he believes even B Corp standards do not go far enough.—Brought to you by: Framer: Build better sites, faster at https://www.framer.com/design Use code "ERIC"—Where to find Seth Goldman:• LinkedIn: https://www.linkedin.com/in/seth-goldman-234bb7124• X: https://x.com/HonestSeth—Where to find Eric:• Newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericries.carrd.co/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • Podcast:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@theericriesshow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ —In This Episode We Cover:(00:00) Intro(02:03) Seth's early career in politics and how he saw business as a faster path to change(07:40) The early ideas he explored before landing on tea(11:30) How Seth connected tea to an ethical, fair-trade mission(14:31) How Honest Tea aligned profit with purpose(17:56) Honest Tea's role in expanding organic and fair-trade sourcing(18:50) How Seth got Whole Foods on board(21:40) The next steps in scaling the business(22:27) The value of the in-person pitch (24:20) When Whole Foods' local buyers could still take a chance on new brands(25:46) The case for mission transmission (27:05) How Honest Tea raised money from friends and family to major corporations(29:15) How the Coca-Cola deal came together(32:27) How a kids' juice box carried Honest Tea's mission forward(34:51) The end of Honest Tea and the start of Just Iced Tea(41:03) How existing relationships and lean habits helped Just Iced Tea move faster(44:30) The magnetic power of a shared mission to attract teams, partners, and customers(48:42) Why trust is the most valuable asset a company can build (51:15) What the Purpose Pledge is and how it raises the bar for ethical business(53:42) Why great products and purpose are not mutually exclusive(58:29) The story of Tony's Chocolonely and Seth's role as a mission guardian (1:01:40) Seth's parting advice —You can find episode references at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.ericriesshow.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠—Production and marketing by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Pen Name⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Eric may be an investor in the companies discussed.

What is the most powerful way a business can show up for society? What legacy can today's institutions build if every action and interaction was grounded in spiritual attunement and sacred duty? How can today's leaders, entrepreneurs and changemakers build enduring positive movements and become a lighthouse for others? And what four-letter word can orient us, our businesses, and our economy toward a future that makes our people and our planet thrive?Find out from Jay Coen Gilbert, exclusively in conversation with Dr. Hitendra Wadhwa on Intersections Podcast.Jay Coen Gilbert is the Co-founder of B Lab, the acclaimed nonprofit that created the global B Corp certification. Today, this movement includes over 9,500 certified organizations in more than 100 countries, all committed to balancing profit with purpose. He is also the Executive Chair of Imperative 21, a business-led network shifting the narrative toward a just, regenerative economy; and is now actively engaged in racial justice, co-founding White Men for Racial Justice and leading peer learning groups on anti-racism. Along with his B Lab co-founders, Jay has received the Skoll Award for Social Entrepreneurship and the McNulty Prize at the Aspen Institute, where he is a Henry Crown Fellow. Prior to co-founding B Lab, Jay co-founded and sold AND1, a $250M basketball footwear, apparel, and entertainment company. He has also worked for McKinsey & Co, as well as organizations in the public and nonprofit sectors.In this episode, Jay reveals:- The most powerful way a business can show up for society- What can happen if our every action and interaction was grounded in spiritual attunement- A four-letter word today's businesses must build their future on

In this inspiring episode of Logistics with Purpose®, presented by Vector Global Logistics in partnership with Supply Chain Now, hosts Enrique Alvarez and guest co-host Paul Courtney, President of Courtney Agencies, sit down with Rob Safrata—entrepreneur, CEO, and leader behind several purpose-driven companies including Novex Couriers and Fuse Power.Rob shares his journey from a young entrepreneur to a changemaker committed to building businesses that serve people, planet, and profit. Together, we explore how sustainability can be integrated into every layer of operations, why B Corp certification is such a powerful benchmark for ethical business, and how leadership rooted in purpose can spark meaningful transformation across logistics, delivery services, and beyond.You'll hear insights on:How purpose-driven leadership fuels long-term successThe benefits—and challenges—of building sustainable companiesThe role of B Corp certification in validating ethical practicesHow technology is shaping the future of sustainabilityPractical advice for leaders who want to drive positive changeIf you're passionate about sustainability, ethical business, or the future of logistics, this episode will leave you inspired and empowered to make an impact in your own sphere.Additional Links & Resources:Connect with Rob: https://www.linkedin.com/in/robertsafrata/Connect with Paul: https://www.linkedin.com/in/paul-courtney-81a20319/?originalSubdomain=caLearn more about Fuse Power: fusepower.comLearn more about Courtney Agencies: www.courtney.caBook: https://www.amazon.com.mx/War-Art-Through-Creative-Battles/dp/1936891026Impact Assesment B Corp Link: https://embedded-bia.bcorporation.net/Learn more about Logistics with Purpose®: https://supplychainnow.com/program/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listenThis episode was hosted by Enrique Alvarez and Paul Courtney. For additional information, please visit our dedicated episode page at: https://supplychainnow.com/how-purpose-driven-leadership-transform-logistics-sustainability-lwp143

Are wine, cheese, and chocolate really sabotaging your glow—or is it time to stop feeling guilty about what's on your plate? In this episode, Maggie and Ella break down food myths, facts, and what really matters for healthy skin. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.  In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.    Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors:   Comfort Zone – The Italian, multi-awarded science-led, longevity-focused skincare trusted by professionals worldwide. Founded by Dr Bollati, a pharmacist, and powered by over 60 in-house chemists and skin care experts. Clinically tested formulations blend clinical precision, regenerative botanicals, and biotechnology research to transform skin with intention. Part of The Davines Group, certified B Corp since 2016.   Website: https://us.comfortzoneskin.com/   Instagram: https://www.instagram.com/comfortzoneskin_official/   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare   

In this special live episode recorded at the Poppy Barley boutique in Calgary, host Eva Hartling sits down with co-founder Kendall Barber for an unfiltered conversation about building — and sustaining — one of Canada's most beloved women-founded footwear brands.Kendall shares the real story behind Poppy Barley's 13-year journey, from the early days of selling custom boots and dreaming in wildly optimistic spreadsheets, to becoming a B Corp–certified brand rooted in purpose, craftsmanship, and comfort.Together, we explore what it really takes to scale a retail business in Canada: balancing purpose with profit, navigating volatility in fashion and supply chains, building community-driven design, and learning how to take care of yourself while you take care of the business. Kendall also opens up about co-founding with her sister Justine, the evolution of their leadership, and the realities of risk, financing, and longevity for women entrepreneurs.Recorded live as part of The Brand is Female Conversation Series — presented in partnership with TD Women in Enterprise — this episode brings you honest insights, hard-earned lessons, and a thoughtful look at what it means to build something meaningful that can truly last.A must-listen for founders, creatives, and anyone building a brand with heart and staying powerThis season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

The Soil Matters Brandy Hall of Shades of Green PermacultureSeason 3 Episode 39Today's Guest: Brandy Hall is the Founder and CEO of Shades of Green Permaculture, a certified B Corp named to Inc.'s 5000 Fastest-Growing Companies in 2025. Since founding the company in 2008, she has led a team of 30 in working with thousands of clients to design and build regenerative, resilient landscapes. With nearly two decades of experience as a general contractor, stone mason, and educator, Brandy is recognized nationally as “part of a new guard of landscape designers” (Garden and Gun) and her first book, The Complete Guide to Home Permaculture, will be published in January 2026. She also serves as Mayor of Pine Lake, GA, and enjoys spending time outdoors with her daughter.https://shadesofgreenpermaculture.com/https://www.instagram.com/shades_of_green_permaculture/Your Host:Leighton Morrisonhttps://www.instagram.com/kingdomaqua... https://www.kingdomaquaponicsllc.com/ Leighton's Course: https://www.skool.com/three-eyed-tiger-6556/about?ref=5e48ec4a68144ee5973f840edeececf3Executive ProducerKen Somerville https://www.instagram.com/kensomerville/ https://www.itsallaboutthebiology.ca Contact email itsallaboutthebiology@gmail.com Reach out to Ken for a quick 15 min call:https://calendly.com/kensomerville/connectionsHelp to support the mission: patreon.com/user?u=104510089Discount codes available at: https://www.itsallaboutthebiology.ca/discountcodes#flowers,#plants,#nature,#gardening,#garden,#growing,#koreannaturalfarming,#naturalfarming,#jadam,#naturalfertilizer,#naturalfarminginputs,#permaculture,#regenerative,#foodforest,#biodynamic,#bioactive,#organic,#notill,#knf,#organicgardening,#urbangardening,#containergardening,#homegardening,Music by The Invisible Gardener (Andy Lopez) https://soundcloud.com/invisiblegardenerhttps://www.youtube.com/@itsallaboutthebiology?sub_confirmation=1For Full: Disclaimer

Think before you post! Maggie and Ella dive into the fine line between authentic and unfiltered on social media. From oversharing and online debates to digital etiquette, they explore how estheticians can protect their reputation and their community—one post at a time.   ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.  In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.    Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors:   Comfort Zone – The Italian, multi-awarded science-led, longevity-focused skincare trusted by professionals worldwide. Founded by Dr Bollati, a pharmacist, and powered by over 60 in-house chemists and skin care experts. Clinically tested formulations blend clinical precision, regenerative botanicals, and biotechnology research to transform skin with intention. Part of The Davines Group, certified B Corp since 2016.   Website: https://us.comfortzoneskin.com/   Instagram: https://www.instagram.com/comfortzoneskin_official/   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare   

People & Planet First is a global, participatory verification system designed for enterprises that put purpose ahead of profit. In this episode, Rebecca Dray breaks down the five core standards, why the badge is gaining traction, and how it complements the B Corp movement. If you're a B Corp or values-led business looking for a way to signal deeper structural commitment, this conversation is a helpful starting point.View the show notes: https://go.lifteconomy.com/blog/people-planet-first-verification-a-primer-for-b-corps-w/-rebecca-drayUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Can the industry that taught the world to consume help us learn to consume more responsibly? Luke Purdy, Director of Sustainability at one of the world's leading creative agencies Wieden+Kennedy, is betting his career on it. After 13 years working on major accounts like Nike and Corona at one of the world's most influential creative agencies, Purdy did something unusual: he wrote his own job description and asked to become the agency's first sustainability director. Wieden+Kennedy gave him the job, and in 2023, the agency became the first global advertising network to achieve B Corp certification across all nine offices in seven countries. With brands spending over $700 billion annually on advertising worldwide, the messages agencies craft shape not just what people buy, but how they think about consumption itself.Luke discusses how he sold sustainability as a business value proposition rather than a compliance issue, why he reports to the CFO instead of the CMO, and how Wieden+Kennedy's carbon removal program for video productions is changing industry standards. He also tackles thorny questions about greenwashing that can guide which clients agencies should work with, arguing that guiding any company toward sustainability is better than refusing to engage.He shares lessons from helping transform Danish Oil and Natural Gas into Ørsted, one of the world's leading renewable energy companies, and explains why authentic storytelling beats green leaves and clichés every time. Can advertising agencies avoid greenwashing while still growing their clients' businesses? And what does it mean when sustainability becomes culture rather than just compliance?You can learn more about Wieden+Kennedy's sustainability work at wk.com.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube

Are you struggling to retain top sales talent because your team members can't find meaning in their work? The secret isn't just about hitting revenue targets—it's about building a purpose-driven organization that attracts exceptional people and creates lasting value.      In this episode, I sit down with Enrique Alvarez, co-founder and managing director of Vector Global Logistics, to explore how purpose and profit can coexist in high-performance sales organizations. Enrique shares his unique approach to building a global sales team that operates on three core pillars, including their groundbreaking Results-Only Work Environment and complete transparency policy. From Transactional to Transformational Vector Global Logistics has cracked the code on shifting from short-term transactional relationships to long-term transformational partnerships. Enrique reveals their comprehensive hiring process, including how they identify candidates who can build authentic relationships rather than just close deals quickly. You'll discover their unconventional approach to transparency, including sharing everyone's salaries, company financials, and decision-making processes with the entire team. This radical openness creates trust and empowers sales professionals to make better decisions for both customers and the company. AI Integration with Human Connection We explore how Vector Global Logistics leverages AI tools while maintaining the human touch that drives real relationships. Enrique shares practical examples of using AI for customs entries, tracking shipments, and market analysis—all while ensuring their sales team focuses on what AI can't do: building genuine personal connections. The conversation covers the critical balance between automation and personalization, and why rushing to implement AI without human oversight can damage the very relationships that drive long-term success. Building Global Sales Teams With team members across China, Vietnam, India, Mexico, Chile, Peru, Ukraine, and beyond, Enrique provides insights into managing a truly global sales organization. He shares their panel interview process, the importance of cultural fit, and why they prioritize entrepreneurs over traditional salespeople. Here's what you can expect to gain from this episode: •    A framework for attracting top talent through purpose-driven company culture •    Strategies for building transformational client relationships instead of transactional ones   •    Practical approaches to integrating AI while maintaining authentic human connections •    Methods for creating transparency that builds trust and improves performance •    Insights into managing and scaling global sales teams effectively Whether you're a sales leader looking to reduce turnover, a business owner wanting to build a more meaningful organization, or a sales professional seeking to create deeper client relationships, this conversation provides actionable strategies for long-term success. Key Moments of This Episode 00:00:49 - Introduction to Purpose-Driven Sales Leadership Mario introduces Enrique Alvarez, Managing Director of Vector Global Logistics, to discuss how purpose and profit can coexist in high-performance sales organizations and the importance of building meaningful sales cultures. 00:02:00 - Vector Global Logistics: A Purpose-Driven Company Overview Enrique shares his background as co-founder of Vector Global Logistics, explaining their unique resource-based logistics model built on three pillars and their global presence across multiple countries. 00:05:29 - Personal Insights: Soccer Dreams and Professional Journey Enrique reveals his passion for soccer and dream of making a national team, providing personal context about his drive and competitive nature that translates into business leadership. 00:15:27 - Hiring Excellence: Finding and Retaining Great Sales Talent Discussion on comprehensive recruiting processes, cultural fit assessment, and the importance of transparency in hiring decisions. Emphasis on word-of-mouth referrals and quick decision-making for underperformers. 00:24:12 - Virtual Hiring Strategies and Results-Only Work Environment Enrique describes Vector's Results-Only Work Environment culture, focusing on performance over presence, and their approach to hiring self-driven entrepreneurs for global sales roles. 00:28:34 - From Transactional to Transformational Client Relationships Exploration of shifting sales approaches from short-term transactions to long-term strategic partnerships, emphasizing the importance of leadership alignment and transparency in building trust. 00:30:58 - Radical Transparency: Open Book Management Philosophy Enrique explains Vector's 100% open policy where all employees know everyone's salaries, company finances, and business metrics, fostering trust and better decision-making across the organization. 00:34:03 - AI Integration While Maintaining Human Connection Discussion on leveraging AI tools for logistics operations while preserving authentic relationships. Emphasis on AI as a tool for efficiency without replacing human relationship-building capabilities. 00:39:44 - Human-Assisted AI: The Future of Sales Technology Mario and Enrique explore the concept of "human in the loop" AI implementation, ensuring technology enhances rather than replaces human judgment and relationship development. 00:42:18 - Beyond Process and Playbooks: Adaptive Sales Strategies Conversation about moving from rigid standardized processes to flexible, personalized approaches that adapt to individual client needs while maintaining core principles and long-term thinking. 00:45:40 - Long-Term Value Creation and Relationship Building Discussion on the importance of patience in sales, focusing on 5-20 year strategic planning rather than short-term gains, using real-world examples of relationship investment. 00:49:57 - B Corporation Certification: Balancing Stakeholder Value Enrique explains Vector's B Corp certification, emphasizing how purpose-driven companies maximize stakeholder value over shareholder value, creating sustainable competitive advantages in modern markets. About Enrique Alvarez Enrique Alvarez believes everyone has a personal responsibility to change the world. He has consciously chosen a hardworking, relationship-minded, and proactive approach to do his part.  Enrique is a Managing Director at Vector Global Logistics, which is dedicated to changing the world through supply chain operations. He is proud to attribute Vector's success and growing social impact to its results-based culture, passionate teams, and its desire to develop real partnerships with clients. Before co-founding Vector, Enrique focused on re-imaging and optimizing operations, sales, and supply chain processes with the Boston Consulting Group. Prior to joining BCG, he led various sales, logistics, and supply chain functions for Grupo Vitro, a global glass manufacturer headquartered in Mexico. Enrique holds an MBA from The Wharton School of Business and a BS in Mechanical Engineering from Monterrey Tech (Instituto Technólogico y de Estudios Superiores de Monterrey) in Mexico. Enrique's passions are soccer and the ocean. He also enjoys traveling, getting to know new people, and spending time with his wife and two kids, Emma and Enrique. Additionally, Enrique sits on the board of Coaniquem, a non-profit that provides free and specialized treatment for children throughout Latin America who have suffered severe burns. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension  

Erika Flowers, the Chief Client Officer at Profitable Ideas Exchange (PIE), shares her journey from growing up in Montana and falling in love with cross-country skiing to racing professionally both in the U.S. and internationally. She reflects on how her passion for skiing helped her build strong friendships, instilled resilience, and taught her goal-setting, all skills she later found invaluable in her corporate career. Erika discusses the understated power of bringing your outside interests, or "Ands," into the workplace, believing these passions make people more human and effective in business. She explains how PIE's culture thrives by embracing diverse backgrounds and putting people first, aligning with their B Corp values. Erika encourages listeners to recognize the unique value of their outside passions and to seek out workplaces that truly support "living your best life." She closes by crediting her ongoing love for cross country skiing and trail running as continual sources of strength and inspiration both personally and professionally. Episode Highlights · Erika Flowers explains that her initial involvement in skiing was about making friends, but it soon evolved into a passion and a core part of her life. · She highlights how the discipline, teamwork, goal-setting, and resilience developed through cross country skiing directly translate into valuable skills for her career and business, not just for athletes but for anyone with an outside interest or hobby. · Erika Flowers stresses that sharing personal interests at work enhances authenticity, relatability, and connection with colleagues, ultimately making teams stronger. · She describes how by PIE putting people first and becoming a B Corp all supports a healthy, human-centered environment that benefits both employees and clients. · Erika Flowers encourages listeners not to shy away from their hobbies or "Ands," even if they feel niche or irrelevant, because these interests are a source of genuine connection and distinct human value in any professional setting.

What happens when skin care stops being about "what's in it" and starts being about "what it does?". In this episode of ASCP Esty Talk, Maggie and Ella dive into the industry's shift from ingredient obsession to outcomes, exploring skin health as part of overall wellness and health span. ASCP Esty Talk with hosts Ella Cressman and Maggie Staszcuk   Produced by Associated Skin Care Professionals (ASCP) for licensed estheticians, ASCP Esty Talk is a weekly podcast, hosted by licensed estheticians, Ella Cressman, ASCP Skin Deep Magazine contributor, and Maggie Staszcuk, ASCP Program Director. We see your passion, innovation, and hard work and are here to support you by providing a platform for networking, advocacy, camaraderie, and education. We aim to inspire you to ask the right questions, find your motivation, and give you the courage to have the professional skin care career you desire.  About Ella Cressman:  Ella Cressman is a licensed esthetician, certified organic formulator, business owner, ingredient junkie, and esthetic cheerleader! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view.  In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several successful skin care brands.    Connect with Ella Cressman:  Website: www.hhpcollective.com  LinkedIn: linkedin.com/in/ella-cressman-62aa46a    About Maggie Staszcuk:  Maggie Staszcuk serves as the Program Director for ASCP and is the cohost of ASCP Esty Talk podcast. With over 18 years' experience in the esthetics industry, her diverse background includes roles in spa management, spa and med-spa services, and esthetics education. Since becoming a licensed esthetician in 2006, she carries a range of certifications in basic and advanced esthetics. Maggie is dedicated to equipping estheticians with the knowledge and resources they need to thrive in their careers.   Connect with Maggie Staszcuk:  P: 800.789.0411 EXT 1636  E: MStaszcuk@ascpskincare.com    About our Sponsors:   Comfort Zone – The Italian, multi-awarded science-led, longevity-focused skincare trusted by professionals worldwide. Founded by Dr Bollati, a pharmacist, and powered by over 60 in-house chemists and skin care experts. Clinically tested formulations blend clinical precision, regenerative botanicals, and biotechnology research to transform skin with intention. Part of The Davines Group, certified B Corp since 2016.   Website: https://us.comfortzoneskin.com/   Instagram: https://www.instagram.com/comfortzoneskin_official/   Massage Envy is a national franchisor and does not independently own or operate any of the Massage Envy franchised locations nationwide. The Massage Envy franchise network, through its franchise locations, is the leading provider of massage services. Founded in 2002, Massage Envy now has approximately 1,100 franchise locations in 49 states that have together delivered more than 200 million massages and skin care services. Website: www.massageenvy.com/careers/career-areas/esthetician  Facebook: @MassageEnvyCareers LinkedIn: @MassageEnvy   About Associated Skin Care Professionals (ASCP):    Associated Skin Care Professionals (ASCP) is the nation's largest association for skin care professionals and your ONLY all-inclusive source for professional liability insurance, education, community, and career support. For estheticians at every stage of the journey, ASCP is your essential partner. Get in touch with us today if you have any questions or would like to join and become an ASCP member.  Connect with ASCP:  Website: www.ascpskincare.com  Email: getconnected@ascpskincare.com  Phone: 800-789-0411  Facebook: facebook.com/ASCPskincare  Instagram: @ascpskincare   

When Christian Wolters rejoined Intrepid Travel, his goal wasn't to reinvent the brand—it was to reconnect it to its core. As President for Canada and GM of Marketing for North America, Christian brought a global perspective to a local challenge: how to ensure that Intrepid's messaging reflected its values, operations, and guest experience.At the time, Intrepid already had strong credentials as the world's largest B Corp-certified travel company—but its marketing had become noisy. Christian's task was to bring back clarity and alignment.In this episode, he shares how the team rebuilt trust through transparent messaging, simplified their email strategy, and launched bold campaigns—like “Offsetting is not enough”—that prioritized substance over slogans.We explore how brand credibility starts internally, how even small teams can clarify their voice, and why the most effective growth strategy is simply this: make sure what you say matches what you do.Top 10 TakeawaysHere's what stood out from Christian's approach to brand leadership at Intrepid Travel—and how you can apply the same principles no matter your team size or marketing budget:Marketing only works when it reflects what's realBefore crafting new campaigns, Christian focused on whether the brand's messaging matched the guest experience. Effective marketing starts with operational alignment, not just creative ideas.Less content can create more impactIntrepid eliminated 70% of its email marketing output. By reducing noise and focusing on relevant, high-quality communication, they saw stronger engagement and a better connection with their audience.Transparency strengthens your positionInstead of promoting carbon offsets as a total solution, Intrepid launched a campaign that openly stated: “Offsetting is not enough.” That honesty sparked deeper trust among travelers who care about sustainability.Internal stories are the foundation of brand identityChristian built Intrepid's external messaging around what employees already cared about and talked about. That made the brand more authentic, more consistent, and easier to rally around.Clarity attracts the right peopleGetting specific about Intrepid's values helped bring in better-fit travelers, partners, and employees. When you know what you stand for, the right people find you—and the wrong ones self-select out.Show up with your real voice, not someone else'sChristian encouraged small operators to speak in their own words. You don't need slick campaigns to earn trust—just a clear point of view and consistency in how you show up.Sustainability starts with how you operateFor Intrepid, being a responsible travel company isn't just a message—it's built into how trips are run, how suppliers are chosen, and how decisions are made. Marketing simply tells that story.Internal alignment makes external messaging strongerChristian made sure every team member could explain the brand's purpose and values. When your team understands the story, they can embody it and share it more naturally with guests.Rebrands can help clarify—not just refresh—your identityIntrepid's rebrand wasn't just about visuals. It was about focusing the company's message and voice to reflect its mission more clearly and consistently across all channels.Small teams can apply the same approachEven without big budgets or a full marketing department, operators can...

Most hiring currently focuses on assessing a mix of skills and experience. However, there's a deeper layer that often gets overlooked. Companies talk endlessly about culture and values, yet few know how to genuinely assess them.  This matters especially for purpose-driven organizations. Whether it's a B Corp, a sustainability-focused business, or any company with a strong mission, finding people whose values are truly aligned isn't just nice to have—it's essential.  So how do you find genuinely aligned candidates, and where does technology help, and where does it hinder My guest this week is Leon Richards, founder of Good Talent, an Executive search & leadership advisory consultancy for values-led organizations. In our conversation, he explains how values-based recruiting actually works, why human judgment matters, and what responsible AI use looks like. In the interview, we discuss: Values, purpose, and mission-driven organizations The importance of alignment  Why cultural fit is often missed How to assess for values alignment AI, human skills, and accountability The "moral crumple zone" What does responsible AI look like? The future of TA

In this episode of Scratch, Eric chats with Bronwen Foster-Butler, CMO of Finisterre, the cold-water surf brand from Cornwall proving that purpose and performance can coexist. Bronwen shares how community became Finisterre's real growth engine, from “creating through community, not for it,” to rethinking top-of-funnel marketing and focusing on relationships over reach. She shows how listening to your customers can lower CAC, build loyalty, and create true advocates.Finisterre began with a simple insight: the surf industry's glossy, tropical image that didn't reflect the real, rugged world of UK surfers. Today, it's a B Corp and leading challenger brand proving that you can grow profitably without losing your soul.And finally, she dives into how a strong sense of place in Cornwall's coastline and the shipping forecast origins of the Finisterre name and thus gives the brand its distinct voice. Ultimately, the takeaway for marketers is clear: scaling through a niche isn't limiting but it is the future. Staying true to who you are as a brand, and give a platform to your community to carry the story forward.Watch the video version of this podcast on Youtube ▶️: HERE          

*This episode is part of a wider panel project with This Is Silk. *In this episode I welcome back Sonal Keay who is the founder of multi-award winning, B Corp certified, skincare brand This is Silk.Since we last caught up, Sonal has done a trial with 100 of the Outspoken Beauty Panellists who tested her Power Up Silk Concentrate with really great results.During the episode we chat about how her amazing brand has evolved, the lengths she goes to to ensure that her products do what they claim they will and why silk is an ingredient that benefits our skin in numerous ways.

This episode takes listeners inside the latest B Corp updates—Version 2.1, the new five-year certification cycles, and the EU's Empowering Consumers for the Green Transition (ECGT) regulations. Ryan and Emmy unpack what these changes mean for both new and existing B Corps, and share candid reflections on how to navigate the transition. It's an informative, unfiltered look at what's new, what's confusing, and what's next for the movement.View the show notes: https://go.lifteconomy.com/blog/mailbag-v2.1-5-year-certification-cycles-ecgt-moreUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Speaking of Travel welcomes Leigh Barnes, the new President of the Americas for Intrepid Travel, a certified B Corp travel company on a mission to make travel a force for good. Leigh leads Intrepid's fastest-growing U.S. market, bringing curiosity, compassion, and care for the planet to every adventure. Leigh shares how his love of adventure shaped his career and leadership style and why responsible, small-group travel is more important than ever. From community-based tourism to climate-conscious trips, discover how Intrepid Travel is redefining what it means to explore the world with purpose while staying resilient and innovative. Hear about how Intrepid's short-break trips bring meaningful travel experiences by offering travelers meaningful ways to connect, learn, and give back, all while leaving a lighter footprint.Tune in and get inspired to travel better, live lighter, and make every journey count.

There’s a term in psychology that also applies to marketing. It’s called “The Halo Effect.” It refers to how we can make sometimes incorrect assumptions based on a collection of pieces of information. For a business case study let’s take a look at a lighting company that was founded in the UK in 2015, called Tala. Tala designs and sells lighting fixtures that are elegant, environmentally friendly, focused on sustainability - they’re able to be repaired, and if they have to be discarded they’re recyclable – and they’ve been featured in Architectural Digest. The company has an international reach, is widely admired, and is financially successful. The Halo Effect would have us believe their lighting fixtures must be exclusive and expensive, and the company must have its eye firmly on profit. Well, the truth is somewhat different. Tala is what’s called a B-Corp – it’s a registration given to companies that focus on using business as a force for good, striving for inclusive, equitable, and sustainable economic practices. And Tala’s lighting fixtures are inexpensive – you can find them online at Wayfair. And, to complete the expect-the-unexpected list of circumstances at Tala, the Chairman of the Board of this innovative and progressive company is New Orleanian, Anthony Robins. We can make incorrect Halo Effect type generalizations about other businesses too. For example, when we hear “Wedding Reception Venue” we typically picture a high-school-gym kind of vibe, with a stage for a band or DJ. When we hear “Hotel,” we expect it to be something between a Holiday Inn and the Ritz Carlton – the only difference being the amenities and the cost. A local company called Workshop WDXL (pronounced in speech, "W.D 40") is challenging all of these assumptions. The W.D. part of the name is the initials of the team’s principals, Jessica Walker and David Demsey, and XL is forty is in Roman numerals. Some of the Halo-Effect-busting, non-traditional, New Orleans businesses Workshop WD 40 have created are, the wedding venue, Felicity Church, and the hotels and villas, The Syd and The Mitzie. All of these projects have won prestigious architecture and design awards. When we talk about the environmental impact of human activities, we’re generally talking about burning fossil fuel, the use of plastics, pollution from factories and farms, and even the use of AC systems and aerosols. The one thing that does not seem to show up on these lists is lighting. And yet, every single home on Earth that has electricity has multiple light fixtures and lightbulbs. And we know that inefficient bulbs burn more fossil fuels, light pollution reshapes ecosystems, and discarded light fixtures add to the world’s growing mountain of e-waste. One of the core values of Tala is to address these issues - and to package the solutions as elegant, attractive, and affordable light fixtures. Most architects dream about designing cool, quirky, inventive buildings. Most commercial property developers are focused on budgets – bringing projects in on time and as cheaply as possible. Most real estate developers are looking for bells and whistles that will pitch a property as high up the price range as a market will bear. These three goals are often at odds with each other but Workshop WDXL, is juggling all 3 of these balls. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Blake Langlinais at itsneworleans.com.See omnystudio.com/listener for privacy information.

ABOUT CHRISTIAN DAVIES:Christian's LinkedIn profile: linkedin.com/in/christian-davies-fcsd-3728a513Websites: https://www.bergmeyer.comemail: cdavies@bergmeyer.comInstagram: https://www.instagram.com/christianthdavies/ Christian Davies Bio: Davies brings 30+ years' experience as a creative leader, working with brands across the globe, from disruptive startups to the very top Fortune 500 contenders in retail, experiential, beauty, fashion, hospitality, technology, luxury, and more. His veteran status includes over 100 national and international design awards (15 of which earned top honors for Store of the Year Awards), including a five-time winner of design:retail's Retail Design Influencer as well as a coveted Retail Design Luminary award.  As a Chief Strategy Officer for Bergmeyer, strategic innovation and design leadership define Davies role, stemming from a robust background in creative direction and design thinking. His approach harnesses the power of diverse, interdisciplinary teams, developed through hands-on experience in various roles across a wide variety of companies throughout his career. As Chief Strategy Officer, steering the business strategy and our passion for innovation encapsulates my daily mission.Prior to Bergmeyer, Davies served as Managing Director of the Creative Marketing Group at Verizon, Creative Vice President of Global Design and Innovation for Starbucks, Executive Creative Director of the Americas at Fitch, and Vice President/Managing Creative Director at FRCH Design Worldwide.Also See: https://www.bergmeyer.com/people/christian-davies SHOW INTRODUCTION:Welcome to Episode 81! of the NXTLVL Experience Design podcast…What started at a pivotal moment during the COVID pandemic in early 2020 has continued for seven seasons and now 81 episodes. This season we continue to follow our catch phrase of having “Dynamic Dialogues About DATA: Design, Architecture, Technology and the Arts. In the coming weeks we have some terrific conversations that are both fun and inspiring. They are going to include thought provoking futurists, AI technology mavens, retailers, international hotel design executives as well as designers and architects of brand experience places.We talk with authors and people focused on wellness and sustainable design practices as well as neuroscientists who will continue to help us look at the built environment and the connections between our mind-body and the built world around us.We'll also have guests who are creative marketing masters from international brands and people who have started and grown some of the companies that are striking a new path for us follow.The NXTLVL Experience Design podcast is grateful for the support of VMSD magazine.VMSD brings us, in the brand experience world, the International Retail Design Conference. The IRDC is one of the best retail design conferences that there is bringing together the world of retailers, brands and experience place makers every year for two days of engaging conversations and pushing us to keep on talking about what makes retailing relevant. You will find the archive of the NXTLVL Experience Design podcast on VMSD.com.Thanks also goes to Shop Association the only global retail trade association dedicated to elevating the in-store experience.SHOP Association represents companies and affiliates from 25 countries and brings value to their members through research, networking, education, events and awards. Check then out on SHOPAssociation.org Today, EPISODE 81… I talk with Christian Davies. We actually recorded this discussion months ago and Christian wondered if publishing it now was still relevant.I assured him it was, since Christian tends to unearth issues that are future forward - things to be mindful about should we want to address the issues we all face as individuals or societies or as architects and designers making places and things as we serve as our clients creative sherpa guides bringing ideas into the built world. Now… Christian has been sitting atop the heap of 80 conversations as the most listened to episode since we recorded our first talk a couple years ago. So, I thought, well why not do Christian Davies 2.0?Christian does not disappoint - never has – over a couple of decades, Christian has consistently drawn audiences and colleagues into conversation, sometimes challenging, and always brilliant and things that drive design thinking. His matter-of-fact English attitude to the world of design is sometimes a ‘no holds barred' reality check that makes you think twice about the truths you have held dear. His drive towards excellence is irrepressible. That makes him, some may say, demanding because I think he expects that we all give a damn about what we are brining into the world. And why not? We all share space on this little blue dot and, we had better get it, and soon, that we are part of a vast ecosystem of interdependencies.We cover a lot of ground in this open-ended conversation – I'd not expect less from Christian - And here is a few thoughts on subject areas we touch on…1. Entropy:Entropy is a scientific measure of disorder, randomness.Astrophysicist and other cosmologists have postulated that our universe is continuing to expand to a maximum state of entropy from a moment in time, the beginning of the Universe that they have called The Big Bang.There's lots of great content that you can certainly dig up on what happens when the universe finally expands to maximum entropy and all particles are spread out evenly within the unimaginably large space of the universe. It's suggested that of course this maximun expansion will take something like 10 to the 36 or 37 power years in other words trillions and trillions of years. A very very long time….But for now, the way I try to think of it is things will expand and eventually slow down as they all spread out to be evenly distributed throughout the universe… seems reasonable…It's kind of like imagining the initial moments after a massive explosion. Things spread out pretty quickly from the epicenter of the explosion and as they're flung far and wide, particles eventually slow and if you think of it in terms of entropy they all reach maximum randomness.I kind of think that right now, today, considering that the scientists think that the universe has only been around for 14 1/2 billion years or so, that we're kind of right at that very beginning stage of the explosion and things are moving faster and faster away from the epicenter of The Big Bang. This is interesting if you think that the universe will continue to be expanding for a few trillion years so right now yeah, we're kind of sort of in the one second after the explosion time frame. Anyway I am not an astrophysicist and some of these enormous ideas still leave me scratching my head…If we look at today, and everything around us, it certainly seems that things are speeding up and becoming more distributed, more random.I know I've talked about the whole idea of the pace of change in a number of episodes but I find this really interesting because, as I discussed with Christian, it's really hard to design into a future state when you consider that the sands beneath your feet are always shifting.How do we know which step is the right one? How do you know when we step on solid ground or drop forever into a bottomless void…I think the challenge here for designers is that, at least for a time, we need to have a sense of stability and order. The challenge is, I think, is that we're moving to an increasing rate of change where stability and order might be elusive to say the least.2. Moments of human connection make experiences great:I think as we speed along and never ending sea of change perhaps one of the things that we can hang on to, a stake in the ground if you will, will continue to be our ability to maintain our relationships.Change has a funny way of, well… changing people. And, one of our jobs will be to keep up with changing expectations of brands and their customers. One thing is sure, as we scream along this ever changing path, relationships will remain as one of the fundamental qualities of great experiences. Both brand experience architecture and the means with which we engage with brands will change to meet evolving expecations but, my expectation, (or maybe it's just my hope) is that humans still stay at the center of it all - Since at least for this short little time that humans have been in existence, we have relied on the empathic connection between individuals to help create meaning and connection to the world around us as well as the things well as the things we simply buy.And I, like Christian, believe that in the end, when you look at successful projects in our long design careers, the good ones, I mean the really good ones, we're not just because we received a great brief with an inspired client who had a vision of changing up the world,but that the teams we were connected to both on the consultant and client sides were also great. There was something that clicked. There was a gel in communication, respect and collaboration that drove these projects forward.Some may have heard me say before projects will come and go but the relationships are really what make the work great. I'd rather lose a project than trash the relationships…3. Three things that facilitate success stories in the world of retail place-making:So, if you're going to look at success stories over a career full of projects, when you look back at what really made them great was, of course that they were successful from a financial point of view, that they drove increase customers and deeper brand relationships and better revenues all those things are important indicators of success but that there are things that are required to make all of that happen. One would be that there's a big idea someone at the helm of a brand or business that has a thought about doing something different breaking out of a traditional way of bringing goods or services to market, of serving a customer in a different way and technology is often being a facilitator of that.There was coffee long before Starbucks. There was getting from A to B lby horse, camel, richshaw, long before Uber. There were places to stay along the Silk Road before Airbnb. And if you had a shaman in your village you could likely find out where you ame from and where your future was going to be long before there were anything like 23&Me or ancestry.com. In some ways the goods or services have not really changed. How we get them in the hands of customers has changed and that has often been facilitated with new technologies.4. AI – as a new tool for ideation and the ‘why' behind design:One of those technological advances of course that everybody is talking about these days is artificial intelligence.AI it's both causing a lot of excitement about what it sees has to offer in the short term, becoming a new tool in the architect and designers toolbox for ideation as well as causing a lot of concern about what happens to humankind when we finally get to general AI or super artificial intelligence.I am both excited and increasingly aware of influences that it will have on the job market, delivery of goods and services and other parts of the ecosystem like education and manufacturing etcetera etcetera.But if we just for a moment set some of the anxieties aside and simply look at as a tool for imagination and engagement with clients fostering the collaborative process of ideation, it has extraordinary potential to change the game of how we designers and architects work with our clients and create ideas about bringing their goods and services to market.There's a lot of opportunity and uncertainty about what happens when you turbocharge the creative process with AI tools.In the end though, at least for now, the question remains - is that there is a human at the helm of prompt curation?The output is only as good as the input that I'm able to suggest as a prompt. If not… garbage in – garbage out.This of course is interesting because it puts the initial burden still on people to be able to articulate their vision in language and use AI tools to refine the visualizations and other content that emerges from using them.As we use these tools they make things faster but I also sometimes wonder about whether they simply make us lazy and remove our thinking from the process.So Christian does talk about the idea of the drawings or images being very compelling but also needing to ask, and answer, the question of ‘why this particular approach or output is relevant and connected to the brand or customer that we're trying to serve?In the end it's not about the ‘what' of things that make solutions to design challenges great but more and more about the ‘why' you're doing certain things.It's about the process by which you got to the solution rather than simply the solution itself.Don't get me wrong the solutions to the challenges are sometimes very satisfying but what I'm ultimately interested in is the thinking process that led you to along this pathway… it's the journey not just the destination that's important in the creative process….And I think it's ever more important to our clients in the design world that they're looking for people who are not just production oriented but who are also focused on guiding them through an uncertain future5. B-Corporations:And this in a way leads us to the part of our my discussion with Christian about how his company Bergmeyer has recently become a B-Corp.A B-Corporation is a for profit company, but it is certified by the non-profit  B Lab Global and the whole idea is that it seeks to meet high standards for social and environmental performance and accountability and even more so transparency in the ways that they are doing business in support of being good stewards of our environment.In the changing sands that we're all standing on, as entropy increases and uncertainty continues to unfold in front of us, there is certainty that our planet is also in peril as climate change continues to wreak havoc on environmental systems. These B-corporations are seen as a force for good who work to balance profit with a commitment to both people and our planet. What differentiates them from other traditional companies is that they prioritize the social and environmental impacts of their business while at the same time not discounting the fact that they still are in business - that they are accountable to stakeholders as well as shareholders.The stakeholders can be considered as all of us because as companies continue to pull resources out of the ground and push the byproducts of industrialization into landfills and oceans all of our lives are at stake.All right then that's a not so brief summary of some of the ideas that Christian and I riff on in our conversation…Let's dig into some of the details…ABOUT DAVID KEPRON:LinkedIn Profile: linkedin.com/in/david-kepron-9a1582bWebsites: https://www.davidkepron.com    (personal website)vmsd.com/taxonomy/term/8645  (Blog)Email: david.kepron@NXTLVLexperiencedesign.comTwitter: DavidKepronPersonal Instagram: https://www.instagram.com/davidkepron/NXTLVL Instagram: https://www.instagram.com/nxtlvl_experience_design/Bio:David Kepron is a multifaceted creative professional with a deep curiosity to understand ‘why', ‘what's now' and ‘what's next'. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe. David is a former VP - Global Design Strategies at Marriott International. While at Marriott, his focus was on the creation of compelling customer experiences within Marriott's “Premium Distinctive” segment which included: Westin, Renaissance, Le Meridien, Autograph Collection, Tribute Portfolio, Design Hotels and Gaylord hotels. In 2020 Kepron founded NXTLVL Experience Design, a strategy and design consultancy, where he combines his multidisciplinary approach to the creation of relevant brand engagements with his passion for social and cultural anthropology, neuroscience and emerging digital technologies. As a frequently requested international speaker at corporate events and international conferences focusing on CX, digital transformation, retail, hospitality, emerging technology, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, store design and visual merchandising, hotel design and strategy as well as creativity and innovation. In his talks, David shares visionary ideas on how brand strategy, brain science and emerging technologies are changing guest expectations about relationships they want to have with brands and how companies can remain relevant in a digitally enabled marketplace. David currently shares his experience and insight on various industry boards including: VMSD magazine's Editorial Advisory Board, the Interactive Customer Experience Association, Sign Research Foundation's Program Committee as well as the Center For Retail Transformation at George Mason University.He has held teaching positions at New York's Fashion Institute of Technology (F.I.T.), the Department of Architecture & Interior Design of Drexel University in Philadelphia, the Laboratory Institute of Merchandising (L.I.M.) in New York, the International Academy of Merchandising and Design in Montreal and he served as the Director of the Visual Merchandising Department at LaSalle International Fashion School (L.I.F.S.) in Singapore.  In 2014 Kepron published his first book titled: “Retail (r)Evolution: Why Creating Right-Brain Stores Will Shape the Future of Shopping in a Digitally Driven World” and he is currently working on his second book to be published soon. David also writes a popular blog called “Brain Food” which is published monthly on vmsd.com.  The NXTLVL Experience Design podcast is presented by VMSD magazine and Smartwork Media. It is hosted and executive produced by David Kepron. Our original music and audio production is by Kano Sound. The content of this podcast is copywrite to David Kepron and NXTLVL Experience Design. Any publication or rebroadcast of the content is prohibited without the expressed written consent of David Kepron and NXTLVL Experience Design.Make sure to tune in for more NXTLVL “Dialogues on DATA: Design Architecture Technology and the Arts” wherever you find your favorite podcasts and make sure to visit vmsd.com and look for the tab for the NXTLVL Experience Design podcast there too.