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Gastgewerbe für eine bessere Zukunft: Nachhaltigkeit mit Ziel und Tatkraft gestalten Diese Podiumsdiskussion brachte Führungspersönlichkeiten von zertifizierten B Corps – darunter Chef Gourmet, Planted und Be WTR – sowie Unternehmen aus dem Swiss Triple Impact-Programm wie Transgourmet zusammen. Gemeinsam wurde am 16. November 2025 auf der Igeho-Bühne erörtert, wie Nachhaltigkeit Innovation vorantreibt und Resilienz im Schweizer Gastgewerbe stärkt. Die Diskussion hob folgendes hervor: • Erfolgsgeschichten, bei denen Nachhaltigkeitsinitiativen messbare Wirkung erzielt haben • Herausforderungen und deren Bewältigung auf dem Weg der Transformation • Erkenntnisse und praktische Tipps für andere in der Branche Teilnehmende: - Arthur Brault, Gründer von Chef Gourmet - Pascal Bieri, Mitgründer & Mitglied der Geschäftsleitung von Planted - Mike Hecker, Gründer & CEO von Be WTR - Sophie Bosshart, Leiterin Nachhaltigkeit von Transgourmet - Moderation: Giovana Bressan, Communications and Community Manager bei B Lab Switzerland
"La certification n'est pas la destination, c'est le point de départ."Dans cet épisode de Slow Marketing, Anaïs Baumgarten anime une table ronde enregistrée en direct à Bruxelles, dans le cadre de l'événement B Corp x Fairtrade Belgium du 4 juin 2026. Autour de la table, trois intervenants aux profils complémentaires : Frédéric Bostyn, fondateur de The Nutty Farmer, licencié Fairtrade depuis la création de son entreprise de snacks à la noix de cajou ; Alexandre Helson, co-CEO de Maison Dandoy, institution bruxelloise vieille de presque 200 ans et certifiée B Corp en 2024 ; et Bernard Gouw, ancien Senior Manager Social Standards chez B Lab Global, qui vient de passer en indépendant après quatre ans et demi à construire les nouvelles normes B Corp.Note : cet épisode a été enregistré en anglais. Le transcript complet traduit en français est disponible sur le site (lien dans les ressources).
AI, Access to Justice and the Future of Human-Centred Leadership We chat to Pip Wilson, Co-Founder and CEO of amicable As AI becomes more embedded in our workplaces and daily lives, leaders are wrestling with a difficult question: how do we embrace the benefits of technology without losing sight of the people it's supposed to serve? In this episode of Starts at the Top, we speak to Pip Wilson, co-founder and CEO of amicable, the UK-based legal services business that is transforming how people navigate separation and divorce. Pip shares how amicable combines technology, AI and human expertise to make one of life's most challenging experiences kinder, more affordable and less adversarial. Pip's journey spans successful tech entrepreneurship, angel investing and social impact. Together, we explore what happens when technology is designed around human needs rather than professional systems, and why the most successful businesses of the future may be those that combine commercial success with social purpose. In this episode, we discuss: How amicable was born from a deeply personal experience of divorce and a desire to create a better alternative. Why the traditional legal system often makes separation harder, more expensive and more stressful than it needs to be. How technology and AI can improve access to justice while keeping people at the centre of the process. The opportunities and limitations of AI in emotionally complex situations. Why transparency, affordability and user-centred design matter in professional services. The future of relationship support, from cohabitation agreements to co-parenting and life after divorce. Pip's philosophy as an entrepreneur, angel investor and B Corp leader. Why businesses that combine social purpose with commercial sustainability are best placed to thrive in the future. As world leaders, governments and organisations debate how AI should be regulated, Zoe and Paul explore a more immediate leadership challenge: what does it actually mean to stay in control of AI? They discuss: Anthropic co-founder Jack Clark's proposal for a permanent "Cobra for AI" capability within government. Pope Leo's call for AI to be developed in service of human dignity rather than domination. Whether increasing reliance on AI tools could affect our confidence in writing, thinking and decision-making. The tension between leaders wanting to realise AI's benefits quickly and employees who need time, support and psychological safety to adapt. The warning signs that organisations may be moving too quickly towards automation. These themes provide the perfect backdrop to our conversation with Pip, whose work sits at the intersection of AI, ethics, human dignity and innovation. Show notes About amicable Visit the amicable website , or book a 15-minute call with amicable Zoe and Paul discussed: Jack Clark on the need for a permanent "Cobra for AI" capability https://www.bbc.co.uk/news/articles/cx2124z7g45o The Pope's Eclyical on AI https://www.bbc.com/news/articles/cedppn6002jo Kate Waters on AI, writing confidence and authorship https://www.linkedin.com/posts/katewaterscomms_usually-im-lucky-if-my-linkedin-posts-get-share-7468238726322696192-ltx2/ Please leave us a review if you enjoy what you hear! Editing and production - Paul Thomas Music by Joseph McDade - https://josephmcdade.com/music Full transcript of this episode (srt file) Full transcript of this episode (.txt file) Transcripts are also available through your podcast app.
What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack the Human Rights topic in the new B Corp standards, including human rights due diligence, salient human rights issues, supply chains, procurement, client screening, and the limits of social audits. This conversation helps B Corps understand how to move beyond policy language and begin building the systems, processes, and judgment needed to take human rights seriously.View the show notes: https://go.lifteconomy.com/blog/v2-standards-human-rights-w/-bernard-gouw
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how public relations is shifting from visibility to real strategic impact in a value driven business landscape. Joining us is Jason Chennette, Vice President at CASACOM. With decades of experience, Jason shares how strong narratives and aligned communication can drive meaningful business growth. Key Highlights PR Evolution for SMEs: Jason explains how PR is shifting from media exposure to strategic influence. Narrative Over Noise: Jason highlights how aligned messaging drives stronger business outcomes. ESG and Credibility: Jason discusses how ESG storytelling builds long term trust. Employer Branding Impact: Jason shares why internal communication is key to external success. B Corp and Purpose: Jason explains how purpose driven strategy shapes modern PR approaches. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
Dans ce 90ème épisode, Claire Perset reçoit Bris Rocher, Président du groupe Rocher et du Green Impact Index. Le groupe Rocher, né en Bretagne il y a plus de 60 ans, dont la marque emblématique reste Yves Rocher, est devenu un acteur international de la cosmétique végétale et du bien-être, présent dans plus de 100 pays. C'est sous l'impulsion de Bris Rocher que le groupe Rocher est devenu en 2019 le premier groupe international à adopter le statut d'Entreprise à Mission. Il nous explique pourquoi et comment. Tout au long de ce podcast, Bris Rocher rappelle que sans performance économique, il n'y a pas d'entreprise et que sans entreprise, il n'y a pas d'engagement sociétal. Bris Rocher nous présente également le Green Impact Index, outil comparable au Nutri-Score pour le secteur alimentaire, qui permet d'afficher l'impact environnemental et sociétal des produits cosmétiques, des compléments alimentaires et des produits de santé familiale et de bien-être. L'objectif ? Permettre aux consommateurs de choisir en toute transparence. Sa conviction : assurer la pérennité de son entreprise, c'est prendre les devants. Il vaut mieux s'engager lorsqu'on a des marges de manœuvre plutôt qu'au pied du mur, contraint par la réglementation.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
In this episode, Nathan Stuck sits down with Tara Jenkins, founder of Conscious Revolution, to discuss her 25-year journey through the "belly of the beast" in corporate HR. Tara shares her transition from a high-stakes executive to a "recovering HR person" who now helps businesses build cultures of dignity and transparency. They explore the systemic issues of "supremacy culture," the vulnerability of leaving the corporate inner circle, and why the B Corp community is vital for leaders looking to reconnect the head and the heart of their business. RESOURCES RELATED TO THIS EPISODE Learn about Consvious Revolution at https://www.consciousrevolution.com/ Follow Conscious Revolution on LinkedIn https://www.linkedin.com/company/conscious-revolution/ Follow Tara on LinkedIn https://www.linkedin.com/in/tara-jenkins/ Learn about B Local Georgia at https://blocalgeorgia.com/ Learn about Profitable Purpose Consulting at https://www.profitablepurposeconsulting.com/ CREDITS Theme Music
Roger Abbiss is the founder of Occupy Earth, a global grassroots movement to establish a World Federation. He discovered The World Federalist Movement (WFM) while researching a political-thriller screenplay and is now a board member of WFM-Canada. Alarmed by the multiple existential risks that we face and the inability of our current systems and institutions to adequately address them, he is working urgently to develop a better way to run our world -- and ways to give the wider public a vision of the kind of world we humans can create! Roger says that the majority of people across the planet agree that something needs to be done -- the problem is with the architecture of the global political system. Even leaders who would want to address the issues can't do so without a global system change. We need to drive that change. "When the people lead, the leaders will follow." A lifelong entrepreneur, he has created enterprises ranging from telecom to food service. Believing that business could, and should be a force for good, Roger increasingly focused his business enterprises on social and environmental concerns. He is co-founder of MRKTBOX, a business that connects consumers to small organic farms via grocery, produce, and coffee delivery. The company is a certified B Corp. and was named one of Canada's fastest-growing companies by the Globe & Mail in 2023. occupyearth.org See the video and ask questions of future guests at: theworldismycountry.com/club Music by: „World Citizen“ Jahcoustix feat. Shaggy, courtesy of Dominik Haas, Telefonica and EoM, Universal Music Group Check out the film on World Citizen #1 Garry Davis: theworldismycountry.com
Seulement 5 % des créateur·ices parlent de sujets engagés. Comment faire de l'influence responsable sans se planter ?Dans cet épisode de Slow Marketing, nous recevons Amélie Deloche, co-créatrice du collectif Paye ton influence et co-autrice du Guide de l'influence responsable de l'ADEME. Un guide qui dit les choses clairement, sans langue de bois, et surtout qui donne des outils concrets pour passer à l'action.Parce que vouloir faire de l'influence responsable, c'est bien. Mais concrètement, ça veut dire quoi ? Comment choisir les bon·nes créateur·ices ? Comment écrire un brief qui évite le greenwashing sans brider la créativité ? Et surtout : comment prouver à son boss que c'est rentable ?Au programme :Les arbitrages stratégiques : micro-influenceur·euses engagé·es ou gros comptes lifestyle ?Une checklist express pour sélectionner un·e influenceur·euse en 10 minutesLe brief anti-greenwashing : ce qu'il faut mettre (et bannir)Les erreurs classiques à éviter (spoiler : ne pas se renseigner sur l'annonceur)Les KPIs pour prouver l'impact business ET sociétalPlateformes, algorithmes et guerre des imaginaires
In this episode of Beyond the B, Andy Schmidt guest hosts a conversation with Ryan Honeyman and Amy Bourbeau on the 20-year evolution of the B Corp movement. They reflect on what the movement has gained as it has grown from a small community of early adopters into a global network of more than 10,000 companies, and what has become harder to preserve along the way. Together, they explore the new B Corp standards, the tension between keeping a big tent and holding a high bar, and what the next 20 years may require from B Corps around the world.View the show notes: https://go.lifteconomy.com/blog/the-b-corp-movement-at-20-what-weve-gained-lost-and-still-need-to-build-w/-amy-bourbeau-andy-schmidt
Dans cet épisode de Slow Marketing, je discute avec Julie Linden, analyste digitale spécialisée dans la mise en conformité des outils d'analyse avec le RGPD. Nous explorons les récents changements concernant Google Analytics et la légalité de son utilisation en Europe après l'adoption du Data Privacy Framework. Julie nous partage ses conseils pour assurer une conformité optimale tout en conservant des données de qualité, et nous parle de son engagement pour un marketing digital plus simple et respectueux de la vie privée.Quelques questions clés que nous abordons dans cet épisode :Comment mettre en place une solution de cookies conforme au RGPD sur son site web ?Quels sont les défis de la mise en conformité de Google Analytics pour les entreprises ?Quelles alternatives à Google Analytics existent pour un suivi des performances plus éthique ?En quoi une approche de slow marketing et de simplification des données peut-elle transformer la manière de piloter ses campagnes ?
We are, it seems, fixated on the new, newness, what's new. A discussion with Rob Abrahms, co-founder of Coat Paints, on the pressure of newness. Welcome to Up With The Lark And, a podcast for creative entrepreneurs hosted by me Calandre Orton. We are, it seems, fixated with the new, newness, what's new. Trends flurry by in weeks, the what's new button on websites is pressed with an unquenchable thirst and we are all always asking, what's next? I recently read The Good Ancestor by Roman Krznaric. In it he discusses the marshmallow brain and the acorn brain. Short term satisfaction versus long term thinking. A good challenge for us all to consider how to explore both, blend, mix, combine and when to enjoy the marshmallow or when to invest in the acorn. To explore this conundrum is Rob Abrahms co-founder of Coat Paints. I am sure that you are familiar with their open, straightforward, practical and cheering approach to paint and colour. Everyone is welcome. Every style is welcome. Every architectural era is welcome. Every story is welcome. It seems a great business from which to consider this. Every paint company must need to explore new colours, new finishes, fashions and trends espeically as paint so easily tranforms spaces and places and colour changes how we live and feel in our environment. So why is newness so powerful? When does the endless colour list go too far? How can we listen to customers and feedback effectively? When do we need to slow down? What impact does BCorp status have? And how can we all re-evaluate 'newness' and its value in our own enterprises?Coat Paints
Jeannette is joined by Dr. Guy Sandelowsky, co-founder of the award-winning plant-powered pet food brand, Omni. Guy reflects on the business's phenomenal journey over the past 12 months, detailing how their appearance on Dragons' Den acted as a massive catalyst to 10x their top-line revenue. From surviving a brutal grilling by Peter Jones to securing backing from Steven Bartlett and Deborah Meaden, he shares invaluable insights into scaling a startup, navigating corporate sustainability through B Corp status, and the unique challenges faced as an LGBTQ+ founder in the business world. You'll Learn Why: Appearing on Dragons' Den can serve as a powerful catalyst for unprecedented business growth by providing massive, free national television exposure. Sustained growth relies on establishing a clear product-market fit by solving a genuine, widespread pain point for your consumers. Achieving B Corp certification is not just about ethical practice; it creates a highly resilient business model that aligns with the values of modern consumers and drives higher revenue growth. Navigating investor bias by remaining fiercely authentic to your identity can ultimately unlock the right opportunities and secure partners who truly support your vision. This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now
In this insightful episode, Stacey Bailey, Senior Consultant & Executive Coach of The Intention Collective, shares how creative founders can successfully lead their first team in stage 3. If you feel frustrated that no one else can keep up, think like you, or deliver the way you do, you won't want to miss it.You will discover:- Why expecting your team to think and work like you creates unnecessary struggle and misalignment- How to create clarity around vision and expectations so everyone rows in the same direction- What it takes to build real trust and give effective feedback instead of being “nice.”This episode is ideal for for Founders, Owners, and CEOs in stage 3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizStacey Bailey is a leadership coach, strategist, and facilitator who helps entrepreneurs and creative leaders build businesses with heart. A certified System and Soul™ Implementor and Dare to Lead™ Certified professional, she brings more than 15 years of experience in leadership and operations within the creative services industry. Today, through Intention Collective, Stacey partners with founders and leadership teams of creative agencies generating $1M–$15M in revenue to build scalable, values-driven businesses. Her expertise includes leadership development, operational alignment, and strategic planning, and she has successfully supported organizations through private equity transitions, B Corp certification, and international expansion. Want to learn more about Stacey Bailey's work at The Intention Collective? Check out his website at https://intentioncollective.co/Email her at stacey@intentioncollective.coCheck out Stacey's personal website at https://www.stacey-bailey.com/ Connect with Stacey through her LinkedIn at https://www.linkedin.com/in/staceylbailey/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz
AI in healthcare may be entering a new chapter, one where the biggest question is no longer whether the technology works, but who is willing to deploy it, measure it, and take responsibility for the risk.This week, Steve sits down again with Eric Larsen to revisit his predictions from last year's Webby-winning episode on generative AI in healthcare. Eric argues that the first wave of AI has been inflationary, reinforcing the old payer-provider payment model, but that the next wave could be deflationary as automation moves into revenue cycle, administrative work, clinical reasoning, and drug development. They discuss why incumbents still have a narrow window to co-develop the future, why clinical AI may move faster outside the US, and why liability may become the deciding factor in who wins.We cover:Why healthcare is still the sector most exposed to AI-driven changeHow AI has reinforced fee-for-service dynamics so far, and why that may soon reverseWhat makes some healthcare work more automatable than othersWhy liability may determine how fast clinical AI gets adoptedWhich health systems, payers, and life sciences companies are moving fastestWhat will change across providers, payers, and pharma over the next year—
In this episode, I sit down with Danny Walsh, co-founder of Peak State Coffee, to talk about how he turned his own coffee and health problem into a $300K+ brand without relying on retail or outside funding.We get into how Peak State grew through farmers markets, ecommerce, and repeat customers, why Danny chose to bootstrap, and how he's balancing growth, profitability, and impact as a B Corp certified brand.Sponsored by Peasy - the free operating system built by former CPG founders for modern, scrappy teams. Peasy gives CPG brands 100% free access to its full platform, no limits, no credit card, no contracts replacing spreadsheets with one simple system for purchasing, receiving, production, inventory, and sales. You can get started in under 10 minutes with hands-on onboarding support in just one week.Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Eric Ries, creator of The Lean Startup and author of Incorruptible, joins Ryan Honeyman for a conversation about why B Corp certification and benefit corporation status are no longer enough to protect a company's mission over time. Drawing from both mainstream tech and business worlds and purpose-driven examples like Patagonia, Tony's Chocolonely, and Mondragon, Eric explores how financial pressure, governance defaults, and ownership structures can pull even good companies off course. Together, they discuss what B Corps can do to design companies that remain accountable to stakeholders for 50, 100, or even more years into the future.View the show notes: https://go.lifteconomy.com/blog/how-b-corps-become-incorruptible-w/-eric-ries
In today’s episode, Nathan Stuck sits down with his former professor, Dr. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA, to unpack how social impact can become a firm's most significant competitive advantage. Sundar shares his journey from working with Amul, an Indian dairy cooperative that revolutionized farmer cash flow, to researching how modern multinationals leverage purpose to disrupt stagnant categories. Nathan and Sundar dive deep into the "Marketing-Finance Interface," discussing why marketing metrics often fail to reach the C-suite and how to reframe impact as a demand driver rather than a cost center. Sundar provides a framework for leaders to move beyond performative CSR and instead bake impact into the very core of their products. RESOURCES RELATED TO THIS EPISODE Learn more about Sundar’s work via his Terry College of Business Profile https://www.terry.uga.edu/directory/sundar-bharadwaj/ Order Sundar's book: Good Growth: How Brands Win with Social Impact https://www.amazon.com/Good-Growth-Brands-Social-Impact-ebook/dp/B0D2M3CRFZ Connect with Sundar on LinkedIn: https://www.linkedin.com/in/sundarbharadwajmarketingprof CREDITS Theme Music
The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that's rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B-Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. Follow John on LinkedIn at: https://www.linkedin.com/in/johnwfitzg/Follow Mad Tree Brewing online at: https://madtree.com/ John answers these questions:What is the one core discipline or strategic framework from that world that you've found most indispensable when running a craft brand like MadTree?How do you find the balance between Big CPG rigor and the "fail fast" agility required in the craft brewing industry?When you look at the beer aisle now—which is notoriously crowded and fragmented—how do you apply a "Category Management" mindset to help MadTree win at the shelf against the mega-brewers?How are you leveraging your background in retail partnerships to ensure MadTree isn't just a "local favorite" but a "must-have" brand for major regional retailers?From a leadership perspective, how do you ensure that sustainability isn't just a marketing "badge" but a functional part of your supply chain and operational DNA?You're managing a complex journey between the taproom (DTC/Experience) and the grocery store (Wholesale). How do you ensure the brand "feeling" a consumer gets in the Oakley taproom translates when they are picking up a 6-pack at Kroger or Meijer?In craft beer, data can often be opaque. How are you building a "Full View" of your consumer, and are you leveraging tools like AI to predict the next big flavor profile or seasonal trend?How is MadTree evolving its product portfolio to capture that shifting demographic and maintain relevance?For a regional brewer, how critical is real-time inventory and sales data to your production planning, and how do you handle those "uncomfortable" supply chain moments?What is the biggest "reality check" you can give to someone looking to transition from a global giant like Kellanova to a high-growth local leader like MadTree?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
In today's business landscape, sustainability claims are under more scrutiny than ever. Companies are facing fines, investigations, and reputational damage for messaging that fails to meet regulatory standards.In this episode of Business Influencers, Helen, founder of HN Communications, shares her journey from UK Parliament and corporate roles at Virgin Atlantic and Nissan to building a B Corp-certified sustainability communications consultancy.Working with global brands such as Bosch, Heineken, Asahi, Nissan, and Aston Martin, Helen brings deep expertise in navigating the complex regulatory landscape around sustainability.She also introduces Zena, an AI-powered pre-publication governance platform that helps organizations validate their sustainability content against key frameworks like the Green Claims Code, EU Green Claims Directive, CSRD, and ASA guidelines before it goes public.This episode offers valuable insights for business leaders, marketers, and sustainability professionals looking to communicate responsibly, build trust, and stay ahead in an evolving regulatory environment.Tune in to learn how to turn sustainability from a risk into a competitive advantage.Expert: Helen Neal (https://www.linkedin.com/in/helen-neal-02261129/)Host: Chris Salem (https://www.linkedin.com/in/christophersalem/)Sound: Mahesh R.Producer: Archita Puranik
Care More Be Better: Social Impact, Sustainability + Regeneration Now
Most companies aren't trying to greenwash. They're trying to put their best foot forward — and that's exactly where they go wrong. Helen Neal, founder of HN Communications and creator of the IMPACT framework, has spent over a decade helping major organizations including Bosch, Heineken, and Aston Martin close the gap between what they say and what they actually do on sustainability. In this episode, she joins Corinna Bellizzi to unpack why corporate sustainability communication keeps failing — and what radical honesty, strategic storytelling, and the right AI tools can do to change that. They explore the difference between greenwashing and green hushing (the dangerous silence that's now spreading as companies grow too afraid to say anything at all), why human stories and measurable impact always outperform data tables, and what it actually takes to build stakeholder trust that can't be bought with an advertising campaign. Helen shares her IMPACT framework — Integrity, Meaning, Proof, Action, Consistency, Transparency — and introduces Zena, the AI governance platform she's building to help sustainability teams navigate regulatory risk before they publish. They also dig into B-Corp certification, the Polish beer brand using bison conservation to build authentic purpose, and why Tony's Chocolonely's decision to publicly disclose child labor in its supply chain — rather than hide it — became one of the most powerful trust-building moves in recent brand history. If you work in sustainability, communications, or purpose-driven business, this episode will change how you think about what you say — and what you've been afraid to. COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/making-sustainability-more-than-just-a-buzzword-with-helen-neal/ About Guest: Helen Neal is the founder of HN Communications, a certified B Corp sustainability communications consultancy. She launched the agency to help businesses become a genuine force for good through clear, credible communication. With over a decade of experience at Nissan, Virgin Atlantic, and the UK Parliament, Helen specializes in bridging the gap between corporate ambition and public trust. Her clients include Bosch, Heineken, Aston Martin, and The Climate Group, working across stakeholder engagement, executive positioning, and net-zero storytelling. In 2024, she began building Zena, an AI governance platform helping sustainability teams navigate regulatory risk and avoid greenwashing. Guest LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/ Guest Website: https://www.hncomms.co.uk/ Guest Social: https://www.instagram.com/helen_hncomms/ https://www.youtube.com/@HNCommunications Show Notes: 01:29 - How To Translate Sustainability Into Real Action 08:53 - Understanding The Real Impact Of Greenwashing 13:01 - Talking About Your Challenges With Confidence 23:32 - Showcasing Sustainability Efforts In The Most Creative Way 29:36 - IMPACT Framework And The Power Of AI 37:10 - Insights And Realizations As A B-Corporation 39:33 - How To Get Sustainability Communication Right 43:00 - Get In Touch With Helen And HN Communications 46:41 - Discussion Wrap-up And Closing Words Helen is currently accepting 5–10 global businesses (500+ employees) for a Zena trial beginning May/June 2026. Reach out through hncomms.co.uk for details or to request a free sustainability communication audit. BUILD A GREENER FUTURE with CARE MORE BE BETTER Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you! NEW CAUSE PARTNER FOR 2025-2026 SELECTED! If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/ Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://www.tiktok.com/@caremorebebetter Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Today, I have the pleasure of speaking with Dan Spector, partner at Hanson Bridgett, an Am Law 200 California-based law firm and the first law firm recognized as a certified B Corp. Dan is a trial lawyer, mediator, and arbitrator whose practice focuses on trust, probate and complex civil cases involving families. He has been named in multiple years as a Super Lawyer by his peers for Northern California in the area of Trust and Estate Litigation and a statewide mediation and private neutral panelist for Judicate West, a professional neutral company with offices throughout California. Dan is a member of the California Lawyer's Association's (CLA) Trust and Estates Section and Litigation Section, as well as the Sacramento County Bar Association's Probate, Trust and Estate Planning Section. He has recently been selected to serve on the Executive Committee for CLA's Trust and Estate Section (TEXCOM), for which he participates in various subcommittees, including the Litigation, Incapacity and Legislation subcommittees. He also serves as a Judge Pro-Tem in the Sacramento Superior Court and has been named as an expert witness on issues relating to trust, probate, and litigation matters. Dan has lectured at U.C. Davis before the Sacramento County Bar Association, CCLSA and the California Society of Certified Public Accountants on the topics of civil litigation and trust and probate litigation. He has served on numerous non-profit boards throughout Sacramento, including as Chair of the Boys and Girls Club of Greater Sacramento, board member of the San Juan Unified School District Superintendent's Advisory Board, board member of the St. Ignatius School Advisory Board, board member of the Anthony M. Kennedy Learning Center, and Chairman of the Board of Del Paso Country Club. Dan served as General Chairman of the 2015 United States Senior Open Golf Championship, the single largest sporting event in Sacramento's history. Dan and his firm Hanson Bridgett are values advisor members of FOX, and we are thrilled to have their expertise within our membership community. We've talked about conflict on this podcast before, but today we'll learn more about Dan's area of expertise – "active conflict". Dan explains for our listeners how active conflict is defined and how it is manifested in both pre-litigation and litigation situations. Families are complex, and family dynamics and the emotional undercurrents that run through the relationships among family members present a unique challenge for both clients and professionals in our field. Dan shares his experience on how families get to the active conflict stage, and he describes the common pathways and the ways family members and their family offices can recognize them. In many cases, significant changes – and resulting conflicts – within a family are triggered by the death of a key family principal. So, one practical consideration is to distinguish between pre-mortem and post-mortem conflict situations. Dan talks about the main differences between family conflicts that take place before vs. after a major death in the family. Active conflict can be very painful for families. Dan provides an outline of the options available to families for managing and resolving active conflict, including the different professional channels and techniques they can resort to. Don't miss this illuminating conversation with a leading expert and practitioner in the field of family conflict management and resolution.
What happens when three brothers ditch the safe path to chase a sausage dream? In this episode, AJ Sharp sits down with Olly and Max Kohn, two of the three brothers behind The Jolly Hog, the British meat brand that's gone from a Kenwood sausage machine in a one-bed flat to shelves in every major UK supermarket. They share the real story behind the growth, from unpaid early days and street food graft to cracking retail, building a brand without investment, and partnering with the likes of Marmite and Colman's. It's a conversation about flavour, farming and the future of meat, digging into welfare standards, B Corp, and the pressure on brands to clean up ingredients in the age of ultra-processed food. Honest, funny and full of insight, this is about doing meat properly, and proving you don't have to cut corners to scale.
In this week's episode, I'm joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands in food and drink right now. We explore how they are transforming olive oil from a commoditised pantry staple into a brand built on transparency, craft, regenerative farming and fairer value for producers, while building a modern consumer brand with real emotional connection and standout commercial momentum.What I loved about this conversation is that it is about so much more than premium olive oil. Sarah and Michael share how they spotted a broken supply chain, why they chose to back small producers and female-led groves, and how a simple shift from calling something a subscription to calling it a club changed the business's growth trajectory. If you are building a consumer brand and thinking about community, premiumisation, founder focus and how to create real value in a category, there is so much to learn here.What You'll Learn- Why Citizens of Soil saw a much bigger opportunity than simply selling premium olive oil- How changing “subscription” to “club” drove a dramatic increase in member growth- What founders can learn from borrowing packaging and positioning cues from adjacent categories- Why direct customer insight and social listening led to the launch of the Health Club- How Sarah and Michael are balancing rapid growth, team building and direct producer relationshipsKey Topics Discussed- Rebuilding value in a commoditised olive oil category- Regenerative farming and fairer producer economics- Borrowing premium cues from the wine category- DTC growth and the Olive Oil Club model- Community building versus transactional selling- Nutrition-led innovation and high polyphenol oils- Retail growth across Waitrose, Ocado, Booths, Fortnum & Mason and Selfridges- Building a team to support DTC and brand-led growth- Working as a husband-and-wife founder team- Premium pricing, value creation and consumer behaviourUseful LinksWebsite https://www.citizensofsoil.com/Connect with Michael https://www.linkedin.com/in/vachonline/Connect with Sarah https://www.linkedin.com/in/sarahfulton/Connect with Citizens of Soil on LinkedIn https://www.linkedin.com/company/citizens-of-soil/posts/?feedView=allWe love inspiring you and helping your business to grow! PLEASE share the love by sharing this episode with another founder building a challenger brand, a colleague or a mate who loves brilliant food brands and category reinvention. Don't forget to FOLLOW or SUBSCRIBE to Brand Growth Heroes on your favourite podcast app, and even LEAVE A REVIEW - both of these actions make a MASSIVE difference to our mission to help more founders just like you.Join our community on Instagram, LinkedIn and YouTube, and find out more about the programmes and courses Fiona runs, as well as the NextGen CPG WhatsApp group for founders leaning in to the value that a leadership approach to engaging with AI can unlock for businesses like yours.Follow Brand Growth Heroes on LinkedIn, Instagram, Facebook and YouTube.*****Thanks to Brand Growth Heroes' podcast sponsor Joelson, a B Corp-certified commercial law firm****************If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers.Scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property.That's why we're proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands.Joelson works with brands like Little Moons, TRIP, Two Chicks, graze and Crosta & Mollica, and advised the Innocent founders on their landmark sale to Coca-Cola - and still work with them today!Joelson are SO brilliant that they are offering a free consultation to any CPG brand founder - book your consultation with one of the Joelson lawyers here: https://joelsonlaw.com/contact/bookings/*****************Thanks to our Sound Engineer Gyp Buggane at Ballagroove.com and podcast producer/content creator Kathryn Watts, Social KEWS https://socialkews.co.uk/
What happens when a values-driven business movement tries to scale without losing its soul? In this episode, Ryan and Emmy speak with Todd Schifeling and Suntae Kim about their research (and article in the Harvard Business Review) about the “paradox” at the heart of the B Corp movement—balancing growth with authenticity. They explore why this tension is unavoidable, how B Lab has navigated it so far, and what it means for the future of the movement.View the show notes: https://go.lifteconomy.com/blog/the-paradox-at-the-heart-of-b-corps-w/-todd-schifeling-suntae-kim
An average big-budget movie creates about 3,370 metric tons of CO₂, according to the Sustainable Production Alliance's 2021 report. That's like driving over 700 gas-powered cars for a year, or about 33 metric tons of CO₂ for each day of filming. A single TV season can have the same impact as 108 cars. With thousands of productions happening every year in North America, Hollywood's environmental impact is hard to overlook. Zena Harris, founder and president of Green Spark Group, has spent more than ten years helping the industry turn sustainability goals into practical steps that productions can track. On this episode of Sustainability In Your Ear, she shares how to build sustainable practices into film and TV projects from the very start, instead of adding them at the end when most waste has already been created. Zena started Green Spark Group in 2014 after earning a master's in sustainability and environmental management at Harvard. She pitched Vancouver's major studios on a simple idea: sustainability can save money. Her first big project, the X-Files reboot, managed to divert 81% of its waste across 40 filming locations. Since then, her certified B Corp consultancy has worked with Disney, NBCUniversal, Amazon, and other major studios, and she founded the Sustainable Production Forum, which is now in its tenth year. This conversation comes at an important time. Soon, California's climate disclosure laws will require studios to report emissions from every vendor in their production supply chain, both before and after filming. Zena points out that while studios are getting ready, most of their suppliers—like small companies that rent generators, handle waste, or provide lumber on tight schedules—are not prepared. The Sustainable Entertainment Alliance has released Scope 3 guidance for productions, and updated Scope 1 and 2 guidance came out in August 2025, but there is still no single tool that everyone uses. The real challenge over the next two years will be closing the gap between what studios must report and what their suppliers can provide. Zena also makes a bigger point about culture. After 12 years in the industry, she sees sustainability experts facing the same obstacles again and again because the way content is made hasn't changed. The day-to-day work is important, but the bigger opportunity is in climate storytelling. Only about 13% of recent top-rated films mention climate change at all. Tracking the carbon footprint of a TV season is important, but what really matters is how a billion viewers see what's normal on screen. That's the influence Hollywood hasn't fully used yet.To follow Zena's work, visit greensparkgroup.com. You can also learn more about the conference she started at sustainableproductionforum.com, or listen to her podcast, The Tie-In, which she co-hosts with Mark Rabin.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
Today, the (REDACTED) team are joined by Andy Fallshaw and James Jeffrey, the Co-founder and Head of Product, respectively, from Australian accessories brand Bellroy.Founded in 2009 and a certified B Corp, Andy and JJ discuss Bellroy's focus on redefining everyday carry products, emphasising practical yet aesthetically pleasing designs that ensure durability for long-lasting use, and using sustainable materials helps Bellroy spiral towards the bullseye of the best wallets, bags and phone cases on the market.Hosted by Oliver Alexander and Fraser Greenfield with guests Andy Fallshaw and James Jeffrey––––––––––––––––––––––––––––––––––––––––––––This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted––––––––––––––––––––––––––––––––––––––––––––BellroyBellroy | LinkedIn Follow Bellroy on Instagram | @bellroyAndy Fallshaw - Bellroy Co-Founder | LinkedInFollow Andy on Instagram | @andyfallshaw Follow JJ on Instagram | @jamesjeffreyidJames Jeffrey - Head of Product Design | LinkedInCarryologyFollow Carryology on Instagram | @carryology System 1 and System 2 Thinking | The Decision Lab Cradle to Cradle by Michael Braungart | Penguin Books AustraliaThe Venture Collection | Bellroy —————————————————————-To follow the show, get in contact with us via email & more head to:https://linktr.ee/redactedpod
Welcome back to another episode of Creatives Grab Coffee! In this episode, we are joined by Ed Rowe and Celia Hodgson from Tiny Studios. Tiny Studios is a B Corp certified production company based in London. They work across various sectors to produce impactful web and social content that truly shifts the needle. Today, we dive into their journey from freelance life to agency ownership, the importance of building a healthy on-set culture, and what it's like to navigate an agency acquisition while staying true to your core values. Chapters 00:00 Introduction to Tiny Studios 07:00 The Journey from Freelancer to Company 13:56 Building a Team and Company Structure 19:57 Navigating Client Expectations and Budgeting 29:02 Lessons Learned and Future Aspirations 29:48 Building Through Word of Mouth 34:25 Navigating Gender in the Industry 37:47 Creating Inclusive Spaces for Filmmakers 41:06 Challenging the Burnout Mentality 49:29 Understanding Client Value Propositions 53:42 The Journey of Acquisition and Integration 01:04:37 Building a Pipeline for Success 01:06:55 Navigating the Acquisition Process 01:09:59 The Value of B Corp Certification 01:16:00 Preparing for B Corp: A Guide for Businesses 01:21:04 The Importance of Documentation and Processes 01:25:01 Final Thoughts and Future Directions 01:30:02 Outro
Kerry Docherty has spent her life being two things at once: the good girl the world expected, and someone far more complicated underneath. Co-founder and Chief Impact Officer of beloved B-Corp clothing company Faherty Brand, Kerry had a winding path, moving through Yale, human rights law, a mindfulness business, and a beach trailer selling swimsuits before landing somewhere she never quite planned. In this episode, Kerry opens up about the tangled dynamics of building a family business with her husband and his twin brother, her struggles with motherhood, and her own affair, all of which she recounts in her new debut memoir, Selfish: Unlearning, Reclaiming, and Telling the Truth, a book her loved ones didn’t want published. Chapters: 00:00.320 Welcome to She Pivots 00:29.680 Introduction to Kerry Docherty 02:08.319 Growing up in Buffalo 07:43.720 From Yale to Thailand, from Law to Mindfulness 15:48.960 The Birth of Faherty: A Family Affair 21:53.920 Marriage and the Business 25:20.148 The Friendship, The Letter, The Affair 32:59.905 Truth-Telling and Writing Selfish 38:11.600 Reception of Selfish 39:57.680 The Power of Writing and Self-Discovery 42:39.800 Reflecting on the Low Points of Motherhood 44:48.080 Do You Think You'll Pivot Again? 45:03.194 Closing Thoughts and Credits If you liked Traitors, you’ll love Kerry’s book. Get a copy of it here: https://www.penguinrandomhouse.com/authors/2242030/kerry-docherty/ You can follow Kerry on Instagram @kerrydocherty Be sure to subscribe so you never miss a pivot story, leave us a rating (it really helps!), and share this episode with a woman in your life who you think needs a little inspiration. She Pivots is a podcast created by host Emily Tisch Sussman to highlight influential women voices, share stories of bold career moves, and inspire women with interviews about career reinvention and how personal pivots can redefine professional success. Join our Substack community! Subscribe here for exclusive content and to connect with other pivoters: shepivots.substack.com Learn more about the inspiring women in our pivoter community by following us on instagram @ShePivotsThePodcast, and check out our website shepivotspod.com for resources and updates. She Pivots is proud to be an iheart podcast.Support the show: https://www.shepivotsthepodcast.com/See omnystudio.com/listener for privacy information.
In this episode, Nathan sits down with Seth Gunning, Founder of Sunpath Solar, Georgia’s only B Corp-certified solar installation company. Seth shares his 20-year journey from community organizing and fighting coal initiatives to leading a business that specializes in making clean energy accessible to low-to-moderate-income homeowners and nonprofits. They discuss the "solar coaster" of shifting tax credits, the importance of "encoding values" into operations, and how Sunpath is using innovative financing models like "Solar Energy Procurement Agreements" to bypass the high upfront costs that often keep clean energy out of reach for those who need it most. Listen in to discover how Seth is proving that business can be a powerful tool for environmental justice and learn why 'encoding' values into your standard operating procedures is the key to surviving any industry’s volatility. RESOURCES RELATED TO THIS EPISODE Visit Sunpath Solar at https://sunpath.solar/ Follow Sunpath Solar on social media at: LinkedIn: https://www.linkedin.com/company/sunpath-solar/ Facebook: https://www.facebook.com/profile.php?id=61551612671287 Instagram: https://www.instagram.com/sunpath.solar And get in touch with Sunpath Solar at https://sunpath.solar/contact/ CREDITS Theme Music
In this episode of Can Marketing Save the Planet, we are joined by Dr. Simon Chard, cosmetic dentist and co-founder of PARLA Oral Care. PARLA is a B Corp certified challenger brand on a mission to give people toothpaste that is better for them, whilst ridding the industry of single-use plastic. Simon, a high-profile dentist, was being used by one of the world's biggest toothpaste brands in their TV adverts, at the same time, he was watching programmes such as Blue Planet, and becoming acutely aware of the plastic crisis, he's also just become a father. “Every tube of toothpaste you've ever used still exists somewhere on the planet," he says. With 20 billion plastic toothpaste tubes ending up in landfill or ocean each year, (yes read that again! 20 billion!), Simon and his fellow co-founders, also leading dentists, felt a responsibility to act, and PARLA was born. Launched in 2020, the solution is twofold: first, toothpaste tablets in 100% plastic-free packaging, and later, infinitely recyclable aluminium tubes. PARLA rejected the "recyclable plastic" route taken by big multinationals. "It's greenwashing. It's better than non-recyclable, but it's not a solution," Simon explains. PARLA's other differentiator is its "smarter science", ingredient decks built on peer-reviewed research, formulated by dentists who understand what the mouth actually needs, “It's got everything in it that you need and nothing that you don't," says Simon. Simon shares the brand's journey which has been one of constant learning, from Dragon's Den to securing listings in major retailers, to winning the Sky Zero Footprint Fund. It's been a journey which has led Simon and the team t PARLA to learn a lot about the importance of messaging. "We've changed our language to be much more focused on what's in it for the consumer, with a secondary message of being plastic-free. If I try to give my kids a broccoli smoothie, they'll say no. But if I mask it with something they're interested in, they still get the vegetables." For Simon, authenticity is everything, PARLA is building a tribe of dental professionals who recommend their products. Authentic advocates in this category is critical, as 30-40% of purchasing decisions are influenced by dental advice. Tune in as we talk to Simon about: · The moment of realisation that led three dentists to take on the oral care giants. · Why "recyclable plastic" isn't the solution. · The science behind smarter oral care, and the ingredients that actually matter. · The challenge of balancing sustainability messaging with consumer desire. · Why,"what's in it for me?" comes first. · Building authentic advocacy through the dental profession. · The power of professional partnerships and recommendations. For more information and to learn more about the back story and the products visit PARLA's website. And to connect with Dr Simon Chard - his LinkedIn Profile is here. ________________________________________________________________________ About us… We help Marketers save the planet.
In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Seth Spears, founder and Chief Visionary Officer of Wellnesse, a B Corp-certified brand that has sold over 1 million units in the highly competitive personal care space.Seth shares how he transitioned from building a content-driven audience over more than a decade into launching a product-based business—and why that foundation gave him a powerful advantage when entering the market. He explains how Wellnesse identified a major gap in personal care: products that are both clean and high-performing, without sacrificing one for the other.The conversation dives into the realities of building a brand in a crowded category, including how to differentiate beyond price, why most competitors fail to build long-term trust, and how storytelling, product quality, and consistency drive sustainable growth. Seth also breaks down how direct-to-consumer strategy enabled premium pricing, why customer feedback remains central to product development, and how the brand continues to evolve through testing and iteration.If you're building a product brand—especially in health, wellness, or any saturated market—this episode offers a practical blueprint for standing out, earning trust, and scaling with purpose.In today's episode of the Harvest Growth Podcast, we cover:How Wellnesse sold over 1 million units in a competitive categoryWhy “clean” products often fail—and how to fix thatThe advantage of building an audience before launching a productHow to differentiate when competitors are copying your spaceWhy brand > product for long-term successHow to use customer feedback to drive product innovationThe role of direct-to-consumer in premium pricing strategyWhy most founders fail by chasing profits instead of purposeLessons learned from scaling too fast and hiring too earlyHow consistent storytelling builds trust and lifetime customersIf you're launching or scaling a product brand and want to stand out in a crowded market, this episode delivers actionable insights you can apply immediately.To learn more about Wellnesse, visit Wellnesse.com or search for their products online.Do you have a brand you'd like to launch or grow?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.
In this episode, Nicole sits down with Melodie Reynolds, founder and CEO of Elate Cosmetics — the second color cosmetic company in North America to earn B Corp certification. Melodie's's journey from growing up in poverty as a self-sufficient teenager working three jobs, to becoming a North American Makeup Artist of the Year and building a sustainable beauty brand sold across Canada, the US, Australia, Hong Kong, and soon the UK, is a masterclass in women's leadership, entrepreneurial resilience, and money mindset. If you're a woman business owner who has ever struggled with imposter syndrome, redefining success on your own terms, or turning failure into fuel — this conversation is for you. Melodie opens up about breaking into the beauty industry, walking away from toxic corporate culture, and why failure is never your identity — it's just information.
By the time that you are listening to this, I should be in Florence, Italy visiting my daughter who is studying abroad. I've never been to Italy, and by extension of that I've never been to Florence, so there is going to be a lot to experience while there. Hopefully there will be some fun tales to tell afterwards! Having stories to tell is different from being able to tell stories. It is an art to be able to tell a good story, one that not only keeps people engaged, but also transmits some knowledge or lesson as well. Stories are one of the best ways to share knowledge in a way that is relatable and impactful. One of the things that I have learned from doing this podcast is that everyone has a story to tell. I also have learned that sometimes people need some assistance telling their story. That can be limited to just some conversational prompts on a podcast, or a longer-term mentoring about how to put those stories in writing. I've long been interested in public scholarship, taking what I know as an academic and putting it into terms that a broader public can be engaged in. As an academic, I also know that my communication style has been heavily influenced by academic writing, which if you have ever tried to read that style you will know that it isn't conducive to engagement. So you could say I needed a little help with telling my story. That's why I partnered with Eric Koester and his company Manuscripts. That's also why I am having him as a guest on EXD today. Eric started Manuscripts from an experiment that he ran while teaching a college class. The assignment for all of his students was to write a book by the end of the semester. From that process came the idea of a larger effort to help people tell their stories, and that has resulted in 3500+ published authors, 350+ national and international award winners and finalists, and a 90% manuscript completion rate. I might add that Manuscripts also is a Certified B Corp!. Eric and I cover a lot of ground in this conversation. We discuss the limits of modern-day education, and how to design more impactful learning experiences. A key is to connect with people's interests and passions. Eric shares findings from his research on inflection points in people's careers, highlighting that substantive, collaborative projects are key to achieving such points. Eric emphasizes the need for projects that can be packaged and completed, such as a 12-episode podcast season or a 200-page book, rather than starting with smaller tasks like a blog or a single podcast episode. Eric discusses the importance of systems in achieving goals, particularly in writing books and dissertations, and highlighted Manuscript's B Corp certification as part of its mission to empower underheard authors. We discuss the principles of creating knowledge movements and thought leadership through books. Eric explains that successful movement-driven books typically teach either a new type of person to aspire to be or a new type of action to aspire to do, emphasizing the importance of simplicity and intrigue. And I can say for me that working with Eric and Manuscripts has been extremely helpful in getting me to tell the stories that I have been wanting to share. Eric Koester: https://erickoester.com/ Eric Koestler on LinkedIn: https://www.linkedin.com/in/erickoester/ Manuscripts: https://manuscripts.com/ “Super Mentors: The Ordinary Person's Guide to Asking Extraordinary People for Help”: https://www.amazon.com/Super-Mentors-Ordinary-Persons-Extraordinary/dp/B0B5Q6V6BB
WATCH THE EPISODE HEREIn this EpisodeHighlights & “Must-Listen” Moments* 0:00 — Another chaotic tech day: An hour of audio problems before the show even begins. The invitation went out to 250,000 people; by the time they got the show running, 16 lovely souls had joined. David was cursing like a sailor off-camera. Business as usual.* 1:56 — Amy's food week: Passover, Easter, cardamom buns, and scrambled eggs: Amy hosted both Passover and Easter in the same week — a double-whammy that was exhausting and wonderful. She made the cardamom buns from Juno Bakery in Copenhagen again (they came out beautifully), and then had a quiet week after that, during which she rediscovered the joy of perfect scrambled eggs: generous olive oil, high heat to start, back of a fork, constant small wrist movements to create tiny curds, then immediately turn the heat down. Creamy, silky, and completely underrated.* 4:30 — Amy's Weekends with Yankee shout-out: Episode two of the new season is out now on public television. Featured recipe: a tomato tartine from Groundswell Café in Tiverton, Rhode Island, right on the Farm Coast where Rhode Island and Massachusetts meet. Available on newengland.com.* 5:31 — David's food week: Homemade Spaghetti Amatriciana and Prime Heritage Pork Chops: David made homemade spaghetti amatriciana from scratch — the first time he's ever run spaghetti through the roller — and the results were restaurant-quality. His version includes guanciale or pancetta, DOP San Marzano tomatoes, a touch of balsamic vinegar (not traditional, but it lifts the whole dish), red pepper flakes, and Pecorino. Then, the main event: prime heritage pork chops from Boardman Bridge Butchers, two inches thick, served simply with salt, pepper, roasted sweet potato, and a salad. What pork tasted like before factory farming. David nearly wept.* 8:42 — ADHD update: David finally has a coach and a PsyD on his team. Progress is being made. The meds remain elusive, but we're getting there.* 9:01 — Introducing Jessica Battilana: Amy introduces their guest — Jessica Battilana, staff editor at King Arthur Baking Company, award-winning writer and recipe developer, co-host of the King Arthur podcast Things Bakers Know, co-author of the #1 New York Times bestselling The King Arthur Big Book of Bread, and author of her own book Repertoire: All the Recipes You Need. She also co-authored Vietnamese Home Cooking with Charles Phan, Tartine Book No. 3 with Chad Robertson, and Baking at 20th Century Cafe with Michelle Polzine — among 16 books total. Amy and Jessica have known each other for two decades, from their Sunset Magazine days in California to Boston Magazine, and ran into each other in line for Bridget Everett at a Boston theater just last week.* 10:40 — The new King Arthur pizza book: Jessica's 16th book, a King Arthur pizza book, just dropped. David has been raving about it on the show. Photographed by Andy Lee; the photography alone is stunning.* 13:35 — Jessica's broken oven (and a sneak peek at her next solo book): Jessica's home oven has been out for six to seven weeks. Making this particularly painful: she's working on her second solo cookbook — tentatively titled This Is What We're Having — due out (hopefully) next spring from Norton. One of the recipes is a banana cake with whipped caramel frosting, which created a bread-bowl-shaped lava situation during testing. The oven is definitely broken.* 16:09 — Q&A: Bread scoring tips from Peter in the audience: Jessica's advice — chill your dough overnight in the banneton, use a fresh double-sided razor blade (not a lame), and score with speed and confidence — hesitation causes dragging. David's tip: hold the lame at a very steep angle to create an ear, and don't be afraid to make two or three passes. Amy's breakthrough: line your banneton with a flour-sack towel dusted with flour before the overnight fridge proof. The cotton wicks away moisture and makes scoring dramatically easier.* 21:00 — About King Arthur Baking Company: America's oldest flour company, over 200 years old, based in Norwich, Vermont. Employee-owned (400 employee-owners), certified B Corp. The campus includes a café, a baking school, and a retail store. They produce roughly 500 original recipes a year, all free on their website. Jessica confirms: it really is as great as it seems.* 23:24 — David's King Arthur confession: The viral NYT chocolate chip cookie article — the one where you rest the dough for 36 hours — was developed using King Arthur cake flour and King Arthur bread flour. The Times doesn't allow brand names, but the secret is out.* 24:03 — Q&A: Best baking advice you've ever gotten? Jessica's answer: practice. Not a flashy answer, but an honest one. You learn something every single time you bake — the second attempt is always better than the first. Kate McDermott bakes a pie every single day and gives it away. Jessica's invented solution to the problem of getting enough repetitions: a silicone bread butt cheek (like the injection-training prop she used during IVF), so bakers could practice scoring without committing a whole loaf. It does not yet exist. Someone should make it. Amy's advice: read the recipe all the way through first. She ignores this about 50% of the time and always regrets it.* 29:18 — Baker vs. cook — is there a divide? Jessica doesn't have a favorite. She bakes bread, makes dessert, and cooks weeknight dinners for her family every night. Her forthcoming book This Is What We're Having is about exactly that — the family dinner, the one meal, take it or leave it.* 31:04 — Jessica's winding career path: La Varenne cooking school in France → Formaggio Kitchen in Cambridge (starting at the register, per her own career advice: “Take the worst job at the best place”) → private chefing → Chez Panisse receptionist in San Francisco (where every shift ended with a staff meal from the previous night's leftovers) → lunch lady at her kids' San Francisco elementary school, cooking for 250 children until the pandemic closed schools in March 2020.* 39:37 — Birthday cakes for every occasion: Jessica's go-to is the chocolate layer cake from Repertoire — creamed butter and sugar, chocolate throughout, ganache mounted with butter — always requested by her older son. For her younger son, who has turned vanilla, she reaches for King Arthur's Classic Birthday Cake: a reverse-creamed yellow cake with an almost-boxed-cake crumb that is genuinely excellent. Also discussed: Chef Zeb's Hot Milk Cake on the KA site (thin, soupy batter that bakes up with a chiffon-like crumb), and the triumphant return of ermine frosting — the original red velvet frosting, made from a cooked flour paste, that KA now offers in both vanilla and chocolate. It's poised for a comeback. Jessica's test kitchen calls it “weasel frosting,” which is not helping its case.* 42:12 — Amy and David's birthday cake confessions: Amy has long relied on Shirley Corriher's ultra-rich yellow cake (so much butter, so many egg yolks — in this economy?), with chocolate frosting for Scott and white frosting for herself. She also loves Rosie's Bakery's All Butter, Fresh Cream, Sugar-Packed Baking Book — particularly the frosting made in a blender with evaporated milk. David is Team Ermine.* 44:48 — A glimpse behind the curtain at KA's test kitchen: Jessica is literally being waved at through her office pod window to come taste baked Alaska for the new general baking book (cakes, cookies, pies) coming out fall 2027. All in a day's work.* 45:27 — Goodbye, Jessica: She's always happy to chat. Things Bakers Know is available as a podcast and a Substack. A visit to the King Arthur campus in Norwich, Vermont is highly recommended.Recipes Mentioned* Scrambled Eggs with Olive Oil (Amy's back-of-the-fork method)* Tomato Tartine (from Groundswell Café, Tiverton, RI; on newengland.com)* Cardamom Buns* Homemade Spaghetti Amatriciana (with guanciale, San Marzano tomatoes, balsamic vinegar)* Prime Heritage Pork Chops (from Boardman Bridge Butchers, New Milford, CT)* Portuguese Orange Olive Oil Cake* Banana Cake with Whipped Caramel Frosting (from Jessica's forthcoming book)* Chocolate Layer Cake with Ganache Butter Frosting (from Repertoire)* King Arthur Classic Birthday Cake (reverse-creamed yellow cake)* Chef Zeb's Hot Milk Cake (on kingarthurbaking.com)* Vanilla Ermine Frosting (on kingarthurbaking.com)* Chocolate Ermine Frosting (on kingarthurbaking.com)* Shirley Corriher's Ultra-Rich Yellow Cake (from BakeWise)* Rosie's Bakery Evaporated Milk Frosting (from The All Butter, Fresh Cream, Sugar-Packed Baking Book)* Baked Alaska (being taste-tested at KA HQ as we speak)Books and Publications* The King Arthur Baking Company Big Book of Bread by Jessica Battilana et al. — the #1 NYT bestseller Amy uses every week* King Arthur Baking Company's Book of Pizza Martin Philip and David Tamarkin with Jessica Battilana — just released* Repertoire: All the Recipes You Need by Jessica Battilana — published 2018* This Is What We're Having by Jessica Battilana — forthcoming from Norton, spring 2027* Vietnamese Home Cooking by Charles Phan (with Jessica Battilana)* Tartine Book No. 3 by Chad Robertson (with Jessica Battilana)* Baking at 20th Century Cafe by Michelle Polzine (with Jessica Battilana)* BakeWise by Shirley Corriher (source of Amy's go-to yellow cake)* Rosie's Bakery All-Butter, Fresh Cream, Sugar-Packed, No-Holds-Barred Baking Book by Judy Rosenberg* Rose's Christmas Cookies by Rose Levy Beranbaum (mentioned by Domenica Marchetti last episode — source of the almond crescent recipe)Where to Find Us* Amy Traverso* Instagram | Yankee* David Leite* Instagram | Pinterest | Facebook | Youtube* Jessica Battilana* Blog | Instagram | King Arthur This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit davidleite.substack.com
A nonprofit in West London is accepting Bitcoin donations to fund the next generation of entrepreneurs — and it all started with one conversation at a judging panel.Sheela Sharma is CEO of Portobello Business Centre, a 30-year-old nonprofit that helps underserved entrepreneurs — 70% of them women — start and grow their own businesses. Before that, she spent 14 years in investment banking, including as an equity analyst at Merrill Lynch covering medical devices and pharma. She came in knowing nothing about finance. She left as a COO.
Today, I'm joined by Emma Woods, Chair of Ancient+Brave, ex CEO of wagamama, and one of the most experienced growth leaders I know.Emma has done the full journey - Unilever, high-growth markets in Mexico, PizzaExpress, Merlin, Wagamama and now she brings all of that to the challenger brands who need it most, as a chair and board director.This isn't a conversation about corporate playbooks. It's about what actually works when you're building something from the ground up.We go deep on boards - why so many founders get this wrong, and what to do instead. Emma introduces the concept of a Growth Chair: not just governance, but someone who's been at your stage of growth and can help you make better decisions, faster.We also get into confidence, imposter syndrome, leadership stretch, and why, despite real progress, women are still underrepresented in the rooms where it matters.Emma shares her Vital 5 - a framework for the metrics and decisions that actually move a brand forward.If you're building a challenger brand, this one will change how you think.What You'll Learn- Why most founders get their board wrong and what a Growth Chair actually does- How to find and brief the right advisors for your stage of growth- Emma's Vital 5: the metrics and mindset shifts that drive real growth- How to lead when you're constantly outside your comfort zone- Why confidence isn't a personality trait… it's a practice- The real state of women in senior business leadership and what needs to changeKey Topics Discussed- Emma Woods' journey from Unilever to Wagamama CEO to board leadership- What high-growth markets teach you about speed, instinct and leadership- When founders should introduce a board and why timing matters- Governance vs growth: what boards should actually be doing- The “Vital Five” and how to focus your business- Why consumer brands are “leaky buckets” (and what to do about it)- The PizzaExpress promotion lesson and the long-term cost of short-term growth- What makes a great chair-founder relationship- Growth leadership vs traditional leadership- Women in business: boards, CEOs and the “power seat” gap- Confidence, imposter syndrome and leadership stretch- Emma's Conversations in Confidence seriesUseful links:Connect with Emma Woods on LinkedInEmma's Conversations in Confidence series We love inspiring you and helping your business to grow. Please share this episode with another founder building a challenger brand, a colleague, or a mate who is interested in the future of food, content-led growth and scaling consumer brands. Don't forget to follow or subscribe to Brand Growth Heroes on your favourite podcast app, and please leave a review too. Both of those actions make a massive difference to our mission to help more founders just like you.You can also connect with Brand Growth Heroes on LinkedIn, Instagram, Facebook and YouTube, find out more about the programmes and courses I run, and join our NextGen CPG WhatsApp group for founders leaning into the value that a leadership approach to engaging with AI can unlock for businesses like yours.======================================================================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, a B Corp certified commercial law firm.If you're a founder, you already know how much energy goes into building the perfect product, creating standout branding and connecting with consumers.But scaling a CPG business also brings legal complexities that can make or break your growth journey - from contracts and regulatory compliance to protecting your intellectual property.That's why we're proud to partner with Joelson, the leading commercial law firm specialising in helping founders of scaling consumer brands.Joelson works with brands like Little Moons, TRIP, Two Chicks, graze and Crosta & Mollica, and advised the Innocent founders on their landmark sale to Coca-Cola - and still work with them today!Do you need legal advice as you grow your brand? Take this BIG opportunity and book a free consultation with one of Joelson lawyers here. =====================================================================================================Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer, Kathryn Watts, Social KEWS.
The B Corp movement stands at a critical inflection point, with growing urgency to move beyond certification and toward true systems change in business and society. Marcello Palazzi, civic economist, entrepreneur, and co-founder of B Lab Europe, joins Ryan Honeyman to reflect on the evolution of the B Corp movement and what it will take to realize its original ambitions.View the show notes: https://go.lifteconomy.com/blog/can-b-corps-still-change-the-system-w/-marcello-palazzi
What does it actually mean to become a B Corp, and is it worth the effort? In this episode, UNLESS Financial chief sustainability officer and financial adviser Marissa Theodorou talks us through the journey she and the UNLESS team went through recently to become B Corp certified.Breaking down the business case, timeline, key pillars, and common pitfalls of the process, Theodorou explains why the certification is more than just a badge and highlights the tangible benefits that come with it.She also touches on how the certification process has been strengthened in recent times to ensure businesses are truly balancing profit with positive impact.We record on Gadigal land and we pay our respects to the traditional custodians of country and elders past and present.https://www.fssustainability.com.au/This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
San Francisco's fashion scene is thriving — and sustainability and innovation are at the heart of it. Melissa Dulanto, founder of SF Fashion, takes us inside the Bay Area's unique fashion community and makes the case for why it's one of the most exciting hubs for sustainable fashion in the US. We talk about what makes the SF fashion scene unique, how to spot a truly sustainable brand, and what's happening this Earth Month for SF Climate Week.TakeawaysWhy San Francisco is a leading hub for sustainable fashion and innovationThe difference between greenwashing and truly sustainable brands (B Corp certification explained)How consumer awareness is driving big brands like Gap and Levi's to go more sustainableWhat's happening at the EcoEdit event on April 26th for SF Climate Week. Get your tickets here! Follow SF Fashion on Instagram @sffashionpr and get on their list at sffashionpr.com.Connect with GloEco on Instagram or our website. Connect with Kat here.
Wine Road: The Wine, When, and Where of Northern Sonoma County.
(0:10 - 0:23) Introduction to Wine Road podcast, hosted by Marcy Gordon and Beth Costa, with thanks to Ron Rubin for supporting the show. (0:24 - 0:48) Acknowledgment of financial support from River Road Family Vineyards and Winery, highlighting their Chardonnay and Pinot Noir. Visit RiverRoadVineyards.com for more details. (0:49 - 1:00) Celebrating episode 250 with guest Diane DiRoma, VP and General Manager of River Road Family Vineyards and Winery. (1:00 - 1:23) Excitement about the milestone episode and gratitude to Ron Rubin, whose winery, River Road, supports the podcast. (1:24 - 1:45) Diane introduces a new product: a white jasmine sparkling tea from the Republic of Tea, made with 100% white tea and jasmine blossoms. (1:46 - 2:30) Discussion of the tea's aromas, effervescence, and connection to the Republic of Tea, which shares ownership with River Road. The tea is part of the growing non-alcoholic beverage market. (2:31 - 3:17) Details on the tea's launch in 200 stores and its unique qualities, blending tea and sparkling elements. The tea is sourced from the Fujian province, known for white tea. (3:18 - 4:04) Diane reflects on her 20-year career with the Rubin family, emphasizing innovation, learning, and Ron Rubin's inspiring leadership. (4:05 - 5:14) Insights into Ron Rubin's philosophy of continuous improvement, innovation, and the importance of being a B Corp. Diane shares how this mindset drives the winery's culture. (5:15 - 6:28) Diane discusses fostering accountability and teamwork within the winery, emphasizing peer-to-peer accountability and cultural growth. (6:29 - 7:25) Overview of Diane's role overseeing bottled teas and the integration of tea and wine businesses under the Rubin family. (7:26 - 7:59) Recommendation of Ron Rubin's book Gold in Your Backyard, which shares his journey and principles for success, including mentorship and seeking advice. (8:00 - 9:23) Diane highlights Ron's emphasis on asking for help and how it has shaped her approach to challenges and opportunities. (9:24 - 10:28) Beth shares her experience asking Ron for podcast sponsorship, illustrating his supportive and approachable nature. (10:29 - 11:38) Discussion on the importance of innovation in the wine industry, not just in products but also in processes and culture. (11:39 - 13:56) Diane shares her coaching philosophy, rooted in her basketball background, and how it translates to leading a team at the winery. (13:57 - 15:55) Diane reflects on her basketball career, coaching experiences, and the life lessons she applies to business, including resilience and continuous improvement. (15:56 - 17:15) A story about Ron Rubin's perspective on responsibility and sustainability, emphasizing the importance of community and employee well-being. (17:16 - 19:12) Diane discusses the parallels between running a business and coaching a team, emphasizing fundamentals, education, and continuous learning. (19:13 - 20:44) Beth and Diane discuss the endless learning opportunities in the wine industry and Diane's East Coast roots. (20:45 - 26:07) Diane recounts her career journey from basketball to wine sales in Florida, emphasizing hard work, asking for help, and adapting to new challenges. (26:08 - 28:40) Diane shares how she joined the Republic of Tea, her first meeting with Ron Rubin, and her admiration for his innovative approach. (28:41 - 29:32) Reflection on the winery's focus on continuous improvement, community, and empathy, inspired by Ron Rubin's leadership. (29:33 - 31:05) Discussion on the importance of mentorship and how it has shaped Diane's career and personal philosophy. (31:06 - 33:02) Diane and Beth discuss changes in college sports and the importance of mentorship for young athletes transitioning to the workforce. (33:03 - 34:22) Brainstorming ideas for a mentorship boot camp inspired by Ron Rubin's philosophy. (34:23 - 35:02) Details on the launch of the white jasmine sparkling tea in Total Wine and More stores and on the Republic of Tea website. (35:03 - 36:03) Wine Road's 50th-anniversary celebration: Snap a selfie with a Wine Road sign, share it on Instagram, and enter to win a $200 credit for Wine Road tickets. (36:04 - 36:28) Closing remarks, gratitude to Diane for joining, and a lighthearted discussion about living in the area.
Nick Day was driving his car half a mile from home.On his way to pick up his daughter. Half a second later, everything changed and his whole life turned upside down. The person who showed up after the accident was someone he didn't recognise. Nick, an extrovert with a theatre degree. Loud. Social. Full of life. He closed the curtains and didn't leave his house for months.He told himself it was out of respect. But when he got really honest, it was fear.That was the beginning.Years of struggle followed. His daughter was diagnosed with an eating disorder. His father, his hero, passed away. And through every one of those moments, fear showed up again. Different shape. Same game.What Nick discovered is this: fear isn't the enemy. It's a signal. It points directly at the things that matter most.And fear's greatest disguise? Wisdom. It's that quiet voice telling you to keep your distance. To play it safe. To play it small.That voice isn't wisdom. That's fear in a suit.Failure you can heal from. But regret lingers forever.Where are you paying “The Fear Tax” in your life?This is one of the most vulnerable and moving conversations I've ever had on this show. I hope it resonates with you the way it did with me.Apply to work with me: https://www.michaelxcampion.com/Guest - Nick Day (https://www.linkedin.com/in/nickday/)Connect with me: https://www.linkedin.com/in/michaelxcampion/Nick Day is the CEO and founder of JGA Recruitment Group, a B-Corp certified executive search firm specializing in Payroll and HR. An ILM Level 7 certified executive coach, author, speaker, and podcast host, he is the #1 Global Thought Leader in Payroll and one of the Top 10 HR Voices. His work focuses on the intersection of leadership, talent, mindset, and performance. Host of: The Payroll Podcast, The HR L&D Podcast, and The Mindful Paths Podcast. As the creator of The Fear Equation™ and B.O.L.D.™, he helps leaders transform fear and uncertainty into purposeful action. His book, The Payroll Pivot: From Invisibility to Influence was released in March. (00:00) Opening proverb: the secret to lasting happiness(02:18) The accident that changed everything(07:05) Fear as a signal, not a stop sign(09:37) The three-part fear equation explained(14:50) The fear paradox and success anxiety(21:01) The BOLD framework: a practical tool for courage(26:52) Dealing with fear during a family crisis(44:08) The fear tax: what inaction really costs you(47:36) Finding joy in the struggle(50:04) Nick's life philosophy: be more kind(55:45) What Nick would regret most(57:05) His father's final words: keep opening new doors
Miren Oca is the Director of Ocaquatics Swim School, a mission-driven organization and Certified B Corporation. Ocaquatics focuses on water safety, community impact, and environmental responsibility, including carbon neutrality and support for clean water initiatives. Miren is also the Founder of Ripples of Impact, a nonprofit offering resources for personal and environmental resilience. She has been inducted into the US Swim School Association Hall of Fame and recognized in Forbes for using business as a force for good. In this episode… Running a business with heart can feel like an uphill battle, especially when profitability seems at odds with purpose. Many entrepreneurs wonder how to lead with values, uplift their team, and still build a thriving enterprise. How can you grow a mission-driven company that puts people and the planet first without sacrificing success? As a leadership-focused entrepreneur and social impact advocate, Miren Oca has built a values-based organization from the ground up. She emphasizes aligning business operations with purpose, which has allowed her to obtain a B Corp certification, transition to employee ownership, and develop an entrepreneurial mindset through financial literacy and internal growth. Entrepreneurs can also leverage peer groups and community support to foster mission-driven growth. In this episode of the Lead Like a Woman Show, Andrea Heuston sits down with Miren Oca, the Director of Ocaquatics Swim School, to discuss building a business that saves lives and empowers employees. Miren shares how she transitioned her company's focus, her employee-owned business structure, and how she launched her nonprofit to expand community impact.
Jay Buys is the founder and CEO of Visceral, a B Corp-certified creative agency that builds brands and websites exclusively for social change organizations. Working with nonprofits, foundations, and other mission-driven partners, Jay has helped shape a business model that puts people, profit, and planet in conversation rather than opposition. In San Diego and beyond, he is part of a growing movement challenging the idea that business success has to come at the expense of workers, communities, or values. This Episode: What would it take to reimagine business as a force for shared good? Jay and Grant dig into the growing movement to build companies that measure success by more than profit alone. Their conversation explores Certified B Corporations (B Corps), social enterprise, and the wider push for business models that invest in workers, communities, and the future. Jay sees business as a vital community asset—one that can actively contribute to shared prosperity and well-being. In his view, profit itself is not the problem; greed is. What matters most is how a business uses its resources and whether its values are reflected in wages, benefits, accountability, and community impact. They examine the difference between authentic commitment and “purpose washing,” and what it means to run a company that tries to live its values, even when there are tradeoffs. The conversation also looks to the future. Grant and Jay discuss why younger workers are asking different questions about work, what San Diego could become as a hub for business for good, and how emerging technologies like AI are raising fresh ethical challenges. Key Moments: [2:44] What B Corp certification actually means and why Visceral chose that path [8:21] “Profit's not the thing that we're mad at — it's greed.” [13:55] Why “being a good business is good for business” [15:41] What younger workers are demanding from employers and why that matters [28:54] Why Jay believes San Diego could become a leader in business for good Key Terms: Certified B Corporation/B Corp – A certified business that meets standards for social and environmental impact, accountability, and transparency. Purpose-Driven Business – A company that aims to make money while also advancing social or environmental good. Social Enterprise – A revenue-generating business built to address a social issue. Purpose Washing – When a company talks about values or impact without the practices to support those claims. Public Benefit Corporation – A legal business structure that allows a company to pursue public good alongside profit; different from B Corp certification. Mentioned in This Episode: Business for Good San Diego – Local nonprofit advancing policies and practices that support a more inclusive, community-centered economy B Local San Diego – Regional B Corp community helping businesses connect and grow B Corp Certification – Framework and certification process for businesses committed to people, planet, and profit Cause San Diego – Local network supporting socially conscious business leadership Take Action: Support Businesses That Walk the Talk – Look for companies whose practices reflect the values they promote. Spend in Line with Your Values – When possible, choose local, ethical, and community-minded businesses. Ask What Success Should Mean – Consider how businesses might measure success through people and impact, not just profit. Encourage Better Workplaces – Champion cultures that offer fair pay, real support, and a sense of shared purpose. Stay Curious About New Models – Explore the growing movement around B Corps, social enterprise, co-ops, and employee ownership. Credits: This is a production of the Prebys FoundationHosted by Grant OliphantCo-Hosted by Crystal PageProduced by Adam Greenfield, Tess Karesky, Edgar Ontiveros Medina, and Crystal PageEngineered by Adam GreenfieldProduction Coordination by Tess KareskyVideo Production by Edgar Ontiveros MedinaThe Stop & Talk Theme song was created by San Diego's own Mr. Lyrical Groove.Download episodes at your favorite podcatcher or visit us at StopAndTalkPodcast.comSpecial thanks to the Prebys Foundation TeamIf you like this show, and we hope you do, the best way to support this show is to share and subscribe.
This episode is sponsored by Deel. Hire, manage and pay – anyone, anywhere: https://www.deel.com/nickdayhr/In this episode, we go behind the scenes of a real B Corp transformation with Ros Winchester, Sustainability & Operations Director at JGA Recruitment. This isn't theory or surface-level culture talk - this is what happens when a company decides to measure, validate, and prove its values.Most businesses claim to care about purpose, culture, and impact. But very few are willing to go through the rigorous process of external validation, operational change, and continuous improvement that it actually takes.Connect with Ros: https://www.linkedin.com/in/ros-winchester/Nick Day's LinkedIn: https://www.linkedin.com/in/nickday/Find your ideal candidate with our job vacancy system: https://jgarecruitment.ck.page/919cf6b9eaSign up to the HR L&D Newsletter - https://jgarecruitment.ck.page/23e7b153e7(00:00) Why Purpose & Values Matter in Business(00:35) The Problem: Most Companies Don't Prove Their Values(02:50) Meet Ros & What This Episode Covers(04:05) Why We Started the B Corp Journey(06:40) Why Measuring Impact Changes Everything(08:25) What B Corp Actually Is (Simple Breakdown)(11:24) Why Purpose Matters for Talent & Hiring(14:00) Behind the Scenes: A Real Business Transformation(17:26) Biggest Challenge During the B Corp Process(22:02) From Values on Paper to Real Behavior(26:07) The Impact: Culture, Engagement & Pride(30:45) Final Advice: Should You Become a B Corp?
Ryan Honeyman and Emmy Allison speak with Corey Lien about the original promise of the B Corp movement, what it meant to build B Lab Taiwan in the early days, and why the movement now feels more fragmented and uncertain. Corey reflects on authenticity, interdependence, and the tension between certification as a tool and movement as the larger purpose. Together, they explore whether this is a moment for reinvention or a return to the deeper “why” that first animated business as a force for good.View the show notes: https://go.lifteconomy.com/blog/reclaiming-the-why-behind-b-corp-w/-corey-lien
Darren O'Reilly spent his early years on the professional rugby pitch, representing giants like Leinster and Harlequins and playing in an underage World Cup for Ireland. In that world, his nutrition was meticulously managed by club staff; every meal was tailored for recovery and performance.Then he made the transition to corporate life, and the system broke.Without a team of nutritionists, Darren found himself skipping breakfast and relying on "nutritionally disastrous" meal deals, leading to an unintentional 20kg weight loss. He realized he wasn't alone; the corporate office was a breeding ground for poor nutritional habits that affected focus and energy.In this episode of ScrewItJustDoIt, Darren explains why he teamed up with senior nutrition lecturer Dr. Brian Carson to launch Wholesup, how they spent two and a half years bootstrapping the business before seeking investment, and the massive logistical hurdles they faced navigating Brexit shipping between the UK and Ireland.We also unpack the science behind functional superfoods like organic cherries and beetroot, the decision to invest in home-compostable packaging that costs two-thirds more than plastic and why being "all in" is the only way to survive the manufacturer "plug-pulling" of the startup world.This is not just about a protein shake. It is about redefining the ritual of functional food for the modern lifestyle.Key Takeaways • How to transition the discipline of a professional athlete into the startup world • The reality of bootstrapping a physical product for over two years • Navigating the "silent pandemic" of poor nutrition in the corporate environment • Why sustainability and B Corp values must be built into the brand from day one
On today's episode, we welcome Hannah Barnstable, CEO & Co-Founder of Seven Sundays — the certified B Corp breakfast brand on a mission to flip the cereal aisle on its head. What began as a farmer's market side hustle after Hannah left her investment banking career has grown into one of the largest natural cereal brands in the U.S., now found in Whole Foods, Sprouts, Costco, Target, and more. Inspired by a honeymoon discovery of real muesli in New Zealand, Hannah set out to prove that breakfast could be made with 100% real ingredients — no refined sugars, artificial flavors, dyes, preservatives, GMOs, or glyphosate. In this conversation, we talk about building a mission-driven CPG brand from scratch, pioneering upcycled ingredients in cereal, scaling sustainably, and redefining what the American morning routine can look like. A thoughtful episode for founders, operators, and anyone passionate about real food, better systems, and building brands with purpose. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks. To learn more about Hannah Barnstable and Seven Sundays:https://www.sevensundays.comhttps://www.instagram.com/sevensundayscereal/https://www.linkedin.com/company/seven-sundays/https://www.linkedin.com/in/hannah-barnstable/ Sponsored By: NerdWallet - Go to NerdWallet.com/KARAGOLDIN to find the funding you deserve. HomeServe - Go to HomeServe.com to find the plan that's right for you. Check out our website to view this episode's show notes: https://karagoldin.com/podcast/815
Happy International Women's Day! Welcome to this very special bonus episode in partnership with our friends at amika. Today we're coming at you LIVE from the brand's Brooklyn HQ to chat with the two of the women behind one of the most successful growth stories in modern beauty: amika CEO Chelsea Riggs and Director of Diversity, Equity and Impact, Gianne L. Doherty. In an industry that often feels cut-throat and transactional, amika has spent 15 years proving that being a “friend to all” is actually the ultimate business strategy. Tune in as we discuss: Why amika's philosophy of “rising tides raise all ships” is the blueprint for the next generation of female founders via amika's Rooted in Growth initiative. Nice guys don't finish last? How staying true to core values – like B-Corp certification and net-zero goals gives amika a competitive edge.Gianne shares how amika moves beyond buzzwords to embed equity into their R&D and product testing for every hair texture and identity.Scoop alert! We get a sneak peek of their by-popular demand bodycare collection drop that's in partnership with Forested, a women-led organization that supports both people and the planet through climate-positive, community-centered farming practices. Chelsea explains the internal culture of “radical candor” that helps make amika a “Great Place to Work” for three years runningPssst! In honour of Women's Day and for a limited time only, get 20% off all amika products using code BreakingBeauty20 on loveamika.com from March 8th to March 15th 2026. And for any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/ Related episodes like this: The Backstory Behind The #1 Ranked Hair Care Brand at Sephora with Amika CEO Chelsea RiggsSaie Founder Laney Crowell on the Brand's Cool Girl SecretsLive Podcast! Dupe Culture, Wellness Musts, Skincare That Makes a Difference and *The* Colour of The Year With Jenny Bird & Laney Crowell Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok,X, Threads. Join our private Facebook group. Or give us a call and leave us a voicemail at 1-844-227-0302. Sign up for our Substack here. Subscribe to our YouTube Channel to watch our episodes! *Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.* Hosts: Carlene Higgins and Jill Dunn Theme song, used with permission: Cherry Bomb by Saya Produced by Dear Media Studio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.