Podcasts about b corp

Show Summary: In this inspiring episode of the Grow My Accounting Practice podcast, Mike Michalowicz and Ron Saharyan sit down with Rachel Bernier-Green, founder and CEO of the Economic Justice Consortium (EJC), to explore how financial professionals can lead — and thrive in — the social impact revolution. Rachel shares how the booming $715B ESG investment market and the B-Corp movement are creating unprecedented opportunities for accountants, bookkeepers, and advisors who want to align profit with purpose. She reveals how EJC's equity-centered consulting model not only delivers measurable impact but also commands premium pricing and builds deep trust with clients. Listeners will hear real-world stories of purpose-driven businesses that have achieved both profitability and impact with EJC's guidance, and learn how values-aligned service providers gain a competitive advantage through stronger relationships and referral networks. Rachel also introduces B.R.I.D.G.E., EJC's innovative membership program that scales social impact while generating recurring revenue — proving that sustainability and growth can go hand in hand.

In this episode of Scratch, Eric chats with Will Pearson, Co-Founder of Ocean Bottle, the brand turning reusable bottles into vehicles for global impact. One of the biggest takeaways from Will's story is how Ocean Bottle has made impact completely non-negotiable in its business model; every purchase is tied directly to measurable change. Rather than chasing the traditional direct-to-consumer routes, the brand leaned into B2B partnerships as its true growth engine, scaling faster through collaborations like Ed Sheeran's tour than through paid ads. Will also highlights that in a purpose-driven category, the goal isn't to outcompete others but to grow the category as a whole. Ocean Bottle's marketing reflects this mindset, relying on storytelling backed by proof, from the Change Collective initiative to transparent reporting on every kilo of plastic collected. Ultimately, the key learning for marketers is clear: purpose isn't dead; it is evolving. And partnerships are how purpose-led brands grow.Watch the video version of this podcast on Youtube ▶️: [coming soon]

In this episode, we chat with Choni Fernández, Chief Sustainability Officer and Customer at PortAventura World, the first carbon-neutral theme park in the world, and now proudly B Corp certified.Choni isn't just ticking ESG boxes, she's leading a cultural shift in how attractions operate. From zero-emissions hotels to renewable energy and deep supply chain work, PortAventura is setting the global standard.In this episode, we dive into the real work behind the headlines. How do you build a sustainability culture that actually sticks? Can you lead without a big green team? And what does digital sustainability really mean?If you're serious about sustainability, or wondering where to start, this is the conversation you need to hear.Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, with co host Andy Povey and roving reporter Claire Furnival.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references:  PortAventura World website: https://www.portaventuraworld.com/nosotros/trabaja-con-nosotrosChoni Fernández on LinkedIn: https://www.linkedin.com/in/choni-fern%C3%A1ndez-veciana/Choni Fernández is Customer, Sustainability and Communications Director at PortAventura World. With a background in Economics and over a decade at BASF, she joined PortAventura in 2007, where she has led Procurement, Logistics, and Sustainability. She spearheaded the company's sustainability strategy, achieving the milestone of B Corp Certification, and now leads the newly created Customer Department to drive a more customer-centric approach. Choni also serves as Catalonia Delegate at DIRSE and is Chair of the IAAPA EMEA Sustainability Committee. Plus, live from the IAAPA Expo Europe show floor, we catch up with:Jakob Wahl, President & CEO of IAAPAhttps://iaapa.org/https://www.linkedin.com/in/jakob-wahl/Elliot Hall from Expression Capital Partners LLPhttps://expressioncapitalpartners.com/https://www.linkedin.com/in/elliot-h-1b804a6a/Matt Barton, CEO / Co-Founder CurtainUp Ltd. & President of Themed Entertainment Association TEA https://www.curtainup.livehttps://www.linkedin.com/in/matt-barton-99a8039/Melissa Oviedo, Chief Executive Officer, Themed Entertainment Association TEA https://www.teaconnect.org/https://www.linkedin.com/in/melissa-oviedo-ruminot-90a63228/Kevin Murphy, Senior VP, Kraftwerk Living Technologieshttp://www.kraftwerk.athttps://www.linkedin.com/in/kevin-murphy-854439/Jacob Thompson, CX Director, Attractions.io https://attractions.iohttps://www.linkedin.com/in/jacob-thompson-icap-151271149/ Transcriptions:  Welcome, skip the queue, to Barcelona.Paul Marden: Welcome to Skip the Queue, the podcast about the world's best attractions and the amazing people that work in them. I'm your host, Paul Marden, and along with my co-host, Andy Povey, and roving reporter Claire Furnival, we're bringing you the latest news from IAAPA Expo Europe in Barcelona.Paul Marden: You join me today tired and just a little bit emotional at the airport after an amazing week at the show.Paul Marden: In this episode, we wrap up our time at IAAPA Expo Europe with a final look back at the show floor buzz. I catch up with Jakob Wahl, Chief Executive Officer of IAAPA, to get his reflections on an unforgettable week, from standout innovations to what's next for the global attractions industry. But first, Andy sits down with Choni Fernandez, Chief Sustainability Officer at PortAventura World, to explore what it really takes to become the first carbon neutral theme park on the planet and why sustainability must be at the heart of guest experience going forward.Andy Povey: So hello, everybody. I'm joined today by Choni Fernandez from PortAventura World. Choni is responsible for sustainability and guest experience and a number of other things, I believe, Choni. Hello and welcome to Skip the Queue. Hello. Choni Fernandez: Thank you very much for your invitation. Andy Povey: So, Choni, you guys at PortAventura World are really leading the industry and probably more than just our industry. In terms of sustainability, you were the first carbon neutral theme park in the world and in '24, the first theme park company to achieve a BCorp certification. Am I right?Choni Fernandez: Yes, you're right. It was, in fact, we are VCOPS since 2022. And yes, we were operational carbon neutral because we reduced our emissions during several years. And after that, we acquired some carbon credits to compensate the result of the balancing emissions. For scope one and two. Yes. So since then we are operational carbon neutral. That is not really an official name, but it's easy to explain what we are doing. Andy Povey: Okay. So what is the official name?Choni Fernandez: The official name, in fact, now that's interesting because it's a big discussion in the European community. We chat the terms we can use or not. In the new CCRG, that is going to change. Some words like green, sustainable, are probably forbidden, words that cannot be used any longer. And you need to speak properly about the impact of your activity without using these words that can lead to a type of greenwashing. And you need to be more clear about when you say, for instance, 'carbon neutral,' you need to say, 'we have reduced emissions, we compensate.' More explanation than just using one word that can be easily misunderstood.Andy Povey: Okay, yeah, yeah. That makes a lot of sense. Just buying carbon credits. You're actually doing something positive. Taking action. Like, is it Europe's largest solar farm?Choni Fernandez: It's the largest solar farm. That was one of the biggest at the source of Europe. And for sure, I guess, is still the biggest in Spain.Andy Povey: The biggest solar farm in Spain.Choni Fernandez: Sorry, in a holiday resort, yes. There are other very big solar plants that they produce energy for third parties, but they are not linked to a tourist industry.Andy Povey: No, that makes absolute sense. So you're generating your own power.Choni Fernandez: We generate 30%. The plant is not big enough and we have some restrictions of the government. So we cannot sell the surplus of energy we produce. So we could only make the plan as big as the low on consumption we have in a period of a year.Andy Povey: That makes absolute sense.Choni Fernandez: So that means that there are several months where we produce 100% energy we need. But then, obviously, in the peak of the season, we need extra energy. We buy from the net, but we always buy green energy from the net, too. Then 100% of the energy we consume is green energy, not coming from non-renewable.Andy Povey: It all becomes much more complicated as you dive into the detail, doesn't it?Choni Fernandez: Yes, yes, yes. Everything is much more complicated. And in Europe, yes, I would say even one step more complicated than the rest of the world because of all the regulations.Andy Povey: So what was it that inspired PortAventura World and how did you persuade PortAventura World to take sustainability so seriously?Choni Fernandez Okay, the history starts really with, I would say, a huge pain point, even when they were designing the park. And it was related to water. We are established in an area where we suffer from water scarcity many periods. So for those designers, they already designed the park with sustainability in mind. So they have created a complex system to recover all water rains in a big tank that is our Mediterranean lake.Andy Povey: Yeah, yeah, yeah.Choni Fernandez: So water was a treasure since the beginning. And they have also in a private-public investment. Take all the gray waters from the park, sending it to a water treatment plant several kilometres far away from the resort, and making the pipe bring the recycled water back to the resort for gardening. So PortAventura was using recycled water since 30 years ago. And that was really the starting point of sustainability at PortAventura. So we start with all the environmental impacts that the activity was going to have. And they created the park open doors in 1995. So in 1997, just two years after that, they have created the Green Team.Choni Fernandez: It's a team from different members of different departments who takes care of the environmental impacts and how they can reduce the use of water, energy and so on. And this team is still working nowadays and takes care of more complex things, certifications, but with the same, I would say, purpose, you know, that is to reduce the environmental impact of the resort, and now we start to regenerate different areas. So it's not producing impact, it's creating positive impact through regeneration.Choni Fernandez: And that was a starting point. But I like to repeat that sustainability has not fixed rules. So that is the story of Pota Aventura, because we are what we are. We are located where we are. But for instance, in the Global Sustainability Committee of IAAPA, SCARBRED was a member of that. And SCARBRED, the sustainability, had not begun for the water scarcity. They don't have this problem.Choni Fernandez: So sustainability there was more linked to the social sustainability, how to integrate communities in the project. So it really depends, again, in that moment, the momentum, you know, that we call. Where you are, who you are, what is your future footprint of your activity in your community and in the environment.Choni Fernandez: So we start with that. And year after year, we consolidate this beginning. So any new activity of PortAventura, it doesn't matter— new hotel, new park, convention centre has always followed the same philosophy that we started in 1997.Andy Povey: Very good.Choni Fernandez: Yes, because I think that this makes the project really coherent, consistent, and resilient. So it's something that we have not done from day to night, you know. It's something that we have. It's like a dish you have cooked in a low, low temperature, you know. Andy Povey: Yeah, yeah, yeah. Slow cooker. Choni Fernandez: Slow cook. That is. Sustainable PortAventura is slow cook. But at the end, you know, the dish is very good cooked and it's good.Andy Povey: Absolutely. And then, as the person responsible for customer experience within PortAventura World, before talking to you, I wouldn't necessarily have put... sustainability and customer experience together in the same group.Choni Fernandez: You're right because, okay, that is something that has changed also through years, you know, so sustainability was linked and happened at PortAventura. It was totally linked to the environmental part. But that is only one third of what sustainability means. Sustainability is also the social impact and obviously the governance.Choni Fernandez: We call also ESG. Okay, it has some difference because it has more financial meaning. But what is clear when you talk, when we talk about sustainability, we talk about the environmental impacts and the social impacts. And the social impacts are the impacts that your activity, our activity has on people. And when we talk about people, we talk about employees, we talk about our community that's surrounding us, we talk about shareholders, we talk about suppliers, and we talk about guests or visitors. And the activity of any company should have a positive impact on these people that are affected by the activity, that they are also called stakeholders.Choni Fernandez: So, and here is the reason why we try to improve every year the guest experience in order to improve this positive impact. And at the end of the day, because we are not NGOs. We strongly believe that a positive impact on the guest experience is going to be translated in future revenues, more attendance for our parks, and makes our resort more resilient because it's more profitable in the long term.Andy Povey: So this really is a sort of a wheel or a cycle. Choni Fernandez: You are right. You are right. You are right. So we really differentiate at PortAventura. I mean, sustainability is also a new angle to see your business. There is the financial angle. And then there is the angle— how your activity affects the difference they hold up. But that is clear that both need to go together. I mean, business and sustainability. In fact... One of the reasons to become a BCorp company is to evolve our mission and vision with a purpose that integrates sustainability in the business model. So it is much easier for us to talk to employees, to talk to suppliers, to talk to guests. About what is the reason why it exists and why it's important to have sustainability included in order, again, to make our business resilient through the past of the years.Andy Povey: So we have a lot of listeners around the world. What would be your advice to someone running a venue that doesn't have the advantage of starting with sustainability right at the heart and from where they started their business? How do you make a start on this?Choni Fernandez: That is a very interesting question. And the first I think any company needs to do is really to understand the stakeholders they are affecting too. Because just with this complete transparent and dialogue with the different stakeholders, you really can understand what is the impact you are producing on them. And from this result, then you know where are your main pain points, where you need to focus first on. Obviously, there are some general rules. Your impact on the environment, as I told you before, normally a new venue has, for sure, clients, or at least customer guests, employees, probably shareholders, and then in another level, suppliers, community, etc.Choni Fernandez: So, and depends what is the situation, you need to start with that. You need to prepare a good analysis because, if not, what could happen? Imagine that you focus a lot on the environmental part and you start with that because you have seen that PortAventura has started with that.Choni Fernandez: But then that is not your problem because you are in an area where your resources are really well controlled or your resort has very good standards, very efficient, because it has done with high technology, but you have an employee problem.Choni Fernandez: You have problems perhaps to attract employees, to retain the talent, or really to make them happy working with you. Then you have to start the sustainability for not the most important topic in your company. So the most important is to understand what the stakeholders need from you and then to prepare. And it's also very interesting, I think, to start, you know, things small.Choni Fernandez: Making small projects that can be consolidated and embedded into the company. Because what is really important in a company is that each department, each area of the company, maintenance, procurement, human resources, marketing, and each of the departments really is doing the part of sustainability they need to, because it is impossible that one person on every team produces all the sustainability that the whole company needs to do.Choni Fernandez: So if sustainability is really not embedded in the activity of each Japan, it's really impossible to be a successful company in terms of sustainability. You know what I mean?Andy Povey: I know exactly what you mean. That rule is so true for so many things, isn't it? You could replace the word sustainability with guest experience or ride safety. Choni Fernandez: Yes, it's the same. Andy Povey: Any number of different things.Choni Fernandez: I always explain when people say, 'but you have done a lot, Choni.' I say, 'no, no, no, no, no.' Choni has not done a lot.Choni Fernandez: Many people are doing a lot, you know. And sustainability managers or directors normally are orchestra directors. But each one needs to play its own instrument so we have a nice music, you know. If not, it does not work at all, you know, like in orchestra. So we need the maintenance guy, really. or the energy manager to really take care of that. And human resources really to prepare inclusivity, et cetera, policies linked to employees. And marketing, doing really an ethic marketing to guests. So, and that is how everyone is really doing a part of the peak and sustainability of the company.Andy Povey: That sounds very familiar and I'm sure for our guests will ring true in many different areas. It's interesting you talk about really understanding where you are. What it is you're doing. We've done some work here in the UK on the sustainability of websites. So by not printing a park map, you obviously save resources, you save paper. But if you put that on a really inefficient webpage, then you're just consuming someone else's electricity. It doesn't make you any more sustainable.Choni Fernandez: And one thing I would like to tell you is that one of the big steps for us was when our investors make the management very clear that investors of the private funds that own PortAventura were asking for sustainable investments. So that was also a way, really, to receive more money from the investors to the owners. And that is very important because when the financial markets really recognise that sustainability is a plus for an investment, then, you know, things change. Things happen. And we had two moments in this company, in my opinion, for us, for sustainability managers, that make this big change in our mindset. Choni Fernandez: One is the world of our shareholders. And that was really a big, big step forward. Because we realised then, 'oh my God, we are sustainable. We can be sustainable. Our sustainability is a lever really to receive more funds to our business.'Choni Fernandez: And the second one was when we have two different businesses, really a B2C— final customer— and a B2E— travel agencies, companies who do their conventions in our convention, et cetera, et cetera. Once upon a time, a company came to PortAventura asking for a quotation for a big convention, European size, very big one.Choni Fernandez: And before receiving the quotation, they asked, 'Please, can you send us your sustainability report?' Because we would like to see if that's the venue where we want to go. Now, everything changed.Andy Povey: Absolutely.Choni Fernandez: Because at first time, sustainability was bringing business to the company. It was not a nice to have, something that we need to have. It was really part of the business. And that changed the history of the, I would say, the sustainability journey of this company when we have both shareholders' commitment and really request to continue on that. And on the other side, we were recognised for our sustainability activity in a business case.Andy Povey: It's very interesting when you get push or pull from both sides. Choni Fernandez: You're right. Then you realise that there is no other way to do that, you know, so you need pushing, pushing.Andy Povey: You're doing a lot of work about education, work, and working with schools, and having to engage them in your journey.Choni Fernandez: That's again the same case, you know. So in our guest segmentation, school groups are one of them. And it is a very important group for us and I guess for other operators too. As we receive many schoolers. But, you know, the teachers, not students, they thought that the trip to PortAventura was really 100% entertainment. And schools were looking for something more cultural, educational.Choni Fernandez: So then, at that moment, we prepare some workshops at the beginning of the day before the park opens. If the park opens at 10, we can deliver a sustainability workshop from 9 to 10. For instance, talking to kids about biodiversity, about waste management, how to produce green energy. So in the solar plant, we don't have only solar panels. We also have some instruments, some elements to explain children how to produce green energy with movement, with wind, with sun, with solar energy. And they can experiment with their hands. With this element, how to produce this green energy. And they understand very well because that is part of the curriculum that they have to study at school. But now they can put it in practice in a different way, in a way... that our industry delivers very well, that is entertainment, you know?Andy Povey: Yes, yeah, yeah.Choni Fernandez: And that is driving more schools to visit us. So again, there is another link with sustainability, more business, more attendance, more revenues.Andy Povey: We're back on the cycle.Choni Fernandez: Yeah, again, the cycle. We close the loop, you know.Andy Povey: Absolutely. Choni, is there something you'd like to leave as a sort of parting message or a final thought to everybody that's listening to the podcast? A single sentence about how they can emulate your success.Choni Fernandez: No, I think that, okay, sometimes in life, you know, for sustainability managers, I mean, and now in the world, perhaps you feel like Talmon, you know, coming up to the river.Andy Povey: Yeah, yeah, yeah.Choni Fernandez: In a difficult situation, but it doesn't matter. So the evidence is so strong that, if you really can close the loop, as we have been talking, if you can really demonstrate and we can close the gap. Between the sustainability impacts and the financial impacts, then sustainability is part of your business. I think that should be the goal— to really don't have sustainability as something nice to have additional to the business. Avoid that at all.Choni Fernandez: Sustainability is part of the business and makes the business more resilient and more profitable in the long term.Andy Povey: Lovely. That's a great message to leave us with. Paul Marden: Now let's hear some of the buzz from the show floor.Claire Furnival: So day three of IAAPA and I've just bumped into Matt Barton. Matt Barton: Hello. Claire Furnival: Matt, you wear many hats.Matt Barton: My day job is I'm the founder and CEO of Curtain Up. I'm also the owner of 7th Sense, a company that makes media servers and pixel management systems. But I'm also the president of the Themed Entertainment Association, better known as the TEA.Claire Furnival: Crumbs, the busy man. I hear you had a party last night. Matt Barton: We did. Yeah, we had a very successful mixer. We have a great relationship with IAAPA and we have a mixer at all of IAAPA's events around the globe. And we bring our members together, usually on the second or third night of the event.Claire Furnival: Anything announced last night at the party?Matt Barton: Yeah, so we announced our next SAIT conference, and SAIT stands for Storytelling, Architecture, Technology equals Experience. So it's a thought leadership conference where we talk about trends in the industry, best practices to follow, that kind of thing. We've just finished our SAIT Asia event just three weeks ago now, and that was in New Zealand this year. And we just last announced that we're going to be in Dubai next year. Again, building on that great relationship we have with IAAPA, we're actually doing it almost like a pre-conference event. So it's tied in with IAAPA Middle East, which is going to be in Abu Dhabi. We're going to be the week before. So people can then come to SAIT, enjoy SAIT with us, and then go straight down to Abu Dhabi for the IAAPA conference.Claire Furnival: What activities is it that the TEA do? What do you offer your members?Matt Barton: So a whole range of things. And what I'm going to do now is introduce our CEO, Melissa. Melissa Oviedo.Claire Furnival: Great to meet you, Melissa. So what is it that TEA offers its members?Melissa  Oviedo: We are really the connection community. The connection community for the design, the makers, the builders, the creators. Everybody who delivers world-class experiences around the world, that's really who we are and what we represent. That can be from theme parks to museums to cultural to location-based entertainment. Claire Furnival: So I understand that the TEA does an annual benchmark report. Melissa  Oviedo: Yeah, we've just rebranded this. This is the TEA Theme Experience Index. This is the 19th year that we're doing this benchmark study. Yeah, it's really exciting for us. And what this is, is this is the annual attendance report that tracks attendance data from around the globe for the top theme parks, water parks, and museums globally. It really looks at trends, so we can understand where are the guests going, where are they spending their time, how are the parks, especially as they're coming new on the market, how do they influence those trends? And we're actually going to be launching this on October 22nd.Claire Furnival: So a couple of questions spring to mind on that one. So first of all, can anybody access the report?Melissa  Oviedo: Yeah, sure can. It's a completely free resource. You can go online. If you're not a member, we just ask for you to fill out a quick form so we know who's downloading the report. And you will have full access to all of the data, and we will have actual books to hand out at IAAPA in Orlando in November.Claire Furnival: The sector's very, very, very lucky to have this piece of research. So can you give us any snippets as to what we might see in the report?Melissa  Oviedo: I think you'll see that the theme parks are really consistent. The big players are still the big players with Disney and Universal really driving the... main attendance data. And then China, with Chimalong Park, really still holding rank at number one water park in the world. We're seeing the attendance coming back in a fierce way in China.Melissa  Oviedo: Outlook is positive. Overall, though, you'll be able to find in the report a lot of the trends that we're seeing. A lot of what we're not only anticipating in 2025, but in the future as well, with all of the developments that are happening. So, really exciting, this year's report. Claire Furnival: And what about 2026? What does that bring the TEA? Melissa  Oviedo: Momentum is high, right? The community continues to look at how they diversify as an organisation or as a business. Theme parks is our core, but we're so much more than just that. So I think you're going to see. More people doing really cool and immersive things in new places. I think the definition of themed entertainment gets broadened and further defined. I think that you're going to see more activity and more collaboration because collaboration is really when the magic happens. And you're going to start to see that even more robustly in 2026 and beyond. Claire Furnival: Sounds exciting. So last thought from you, Matt.Matt Barton: Yeah, I just wanted to touch on a couple of things we've got left in 2025 before we look to 2026. So I mentioned SAIT earlier. We also have our SAIT conference in North America coming up. So that's in October. at Knott's Berry Farm, and that ties in with when we're launching the Global Experience Index. And then in November, we've got our mixer, our international mixer, combined with the IAAPA conference in Orlando. And so on the Tuesday night of IAAPA, we have our international mixer at the Isle of Berk attraction at Epic Universe. We've got the whole land, we've got dinner and drinks, and it's going to be a good one, so make sure you get your tickets in.Claire Furnival: One not to miss. Well, it's fabulous to catch up with both you, Matt, and you, Melissa. So thank you very much for your time.Matt Barton: Thank you.Melissa  Oviedo:  Thank you so much, Claire.Andy Povey: So we're on day three, and I'm sitting here with Elliot Hall, who's one of the founding partners behind Expression Capital Partners. Elliot, hello. Elliot Hall: Hi, Andy. Good to see you. Andy Povey: For our listeners at home, can you just tell me what Expression Capital Partners do and treat me like an idiot because I really don't understand the world of investment banking and all that kind of stuff.Elliot Hall: Okay, so Expression Capital Partners is the advisory firm to Entertainment Investments 1LP. Which is specialising in the entertainment industry. Andy Povey: Interesting. So I understand you're doing some work with Hasbro and in particular things like Monopoly.Elliot Hall: Yes, yes, yes, absolutely. So we're looking to open monopoly-themed hotels and casinos around the world. Andy Povey: Wow. Elliot Hall: Along with many of the different types of brands, as we're rather across their 1000 plus brands. Andy Povey: I understand there's also some sporting connections. Tell us a little bit about, tell us what you can. Elliot Hall: Yeah, so what we can. We are working with some brands that have relationships and contracts for the IP for UEFA, FIFA and the FA. Yeah, so some really exciting products there and businesses. And we are in a position to be able to sign licenses and lease agreements and so on. And we're looking at bringing all of those brands together, either in the same cluster of IP attractions or within one building under one roof. Andy Povey: So, Elliot, you guys really are the people that are bringing the magic together. The IP, the operators, and then working out how someone funds it all.Elliot Hall: Yes, absolutely, yes. Andy Povey: Fantastic.Claire Furnival: So I'm here talking to Kevin Murphy from Kraftwerk Living Technologies. How are you finding the show this year and what do you see the trends for 2026 for you, Kraftwerk or also the industry?Kevin Murphy: I think in many respects, the trend at the moment is survival, which isn't being negative, but the world is a different place from how it was pre-COVID. The industry, though, is very, very alive. There's a lot happening out there. It's good to see the show for full. We actually tried to get a booth this year and couldn't. Everything had sold out. It's busy. People are wandering around with a very positive vein. But there's no doubt that there's— world tensions and there's problems with investment— and it does affect the industry and you know we're not immune from that. Kevin Murphy: But what's been good about this show is that a lot of the partners and Clients that we're working with are starting to announce their new projects. You have to bear in mind, for us, we do high technology behind the scenes in parks and museums and science centres. We can be working on them for many, many years. So we've had projects that have been brewing and they're just starting to get announced now. So what I'm seeing is, although there's concern about the industry, there is a slightly more positive vein coming through. I think the economy is improving out there, investors are starting to come out, and you can make money out of our industry.Claire Furnival: So what in particular have you got going on in 2026? Anything you can talk about and share with us?Kevin Murphy: Well, we're very, very pleased it's been announced, so I can talk about it. Plopsaland, which is a park in Belgium, are working with Mac. And I'm delighted to see that they've just announced, earlier than we expected, we're still working behind the scenes, but they've now announced their new flying theatre. Which will be ready and prepared at the end of 2026 for the 2027 opening.Claire Furnival: Congratulations, that's really, really exciting news.Kevin Murphy: Sadly, a lot of the other projects, I still can't say too, too much, because they may not have announced.Claire Furnival: Yeah, the dreaded NDAs.Claire Furnival: Just bumped into Jacob from Attractions. io. How's the show been for you?Jacob   Thompson: Great. This is my second time at IAAPA in Barcelona. It's been even better than the first time. So the weather's held out. Great conversations, great company. So overall, a success.Claire Furnival: And a little birdie has told me that you have a new feature coming out.Jacob   Thompson: That is true. So, yeah, we have launched a new product this month called GX Pulse. And the idea is it's enabling operators to make sense of all the noise of guest reviews and sentiment by breaking... reviews down from TripAdvisor, Google reviews, their own internal platforms to make sense and map that across a guest journey, specifically for attractions. So it's able to understand sentiment across things like queue management, your attractions, your food and beverage, give you scores and benchmark you against other venues. But most importantly, give you actionable insights to make improvements to the guest experience.Claire Furnival: Brilliant use of data there. Really, really, really good. So is this product now launched?Jacob  Thompson: Yes, yes it is. So we've been demoing it across some attractions at the trade show floor this week and it's had some really positive feedback. This product is completely separate from our core app platform and experience. So even if you don't have a mobile app and don't need a mobile app, this can be valuable for anybody that is looking to understand the sentiment and experience of their guests across their attractions.Claire Furnival: Fabulous. Guest will be seeing you in IAAPA Orlando.Jacob   Thompson: Yes, and I heard there's going to be a great party hosted by Skip the Queue.Claire Furnival: I'm not sure we'll be hosting a party, but we'll certainly be partying.Jacob   Thompson: Well, I'll be there to join you nonetheless.Paul Marden: So we're here for the final day of IAAPA Expo Europe. I've had a whale of a time and I'm sat here with Jakob Wahl, who amazingly, considering three days into this fantastic expo, is still looking fresh and bright. Jakob, please introduce yourself for our listeners who may not know you.Jakob  Wahl: I'm president and CEO of IAAPA, the Global Association for the Attractions Industry. I've done that now for two and a half years, but in total I've been with IAPA for, I think, nearly 15 years.Paul Marden: Wow, so man and boy almost.Jakob  Wahl: Yeah, you know, and I always say the kid in the candy store— I love doing what we do and bringing people together.Paul Marden: How could you not? So this is my first IAAPA. It has been fantastic and stood on the show floor. I think it was yesterday. I was on my own, done so many interviews. I've been bouncing around, but I just had a few minutes by myself and just stood in the middle of it all. Totally is like being a kid in a candy store, the Willy Wonka moment isn't it? Of what this place is like, because it is so fantastic.Jakob  Wahl:  It is and the most wonderful thing about it is, you know, we as an association, we create a framework, but it is actually all of you, our members, who fill it with life. Because everybody comes together. It's just a massive class reunion. People know each other. And the best thing about it is they're all willing to help and support each other. So obviously, the trade show floor is one component, but we have all those networking sessions, the education sessions, safety corners, we have places where people can exchange, depending on what they work in or where they work, and everybody comes together to share. That is so wonderful, because it's not only family-owned parks, small parks, big parks, but it's also the big private equity corporate players. They're all here to really benefit from this platform, and that fills me with pride.Paul Marden: Good. So, as the week draws to a close, what's been the real highlights for you?Jakob  Wahl: How much time do I have? First of all, the people. It's always the people. It's, you know, for me, it's my team coming together from all around the world, putting this together. And then it's... the people coming and creating those education sessions, creating those moments together, sharing their knowledge. That is just wonderful. There's not one specific moment like that, but it happens all the time. Jakob  Wahl: And then one of the highlights for me is always, always, always the opening reception. That is our Tuesday night event, which took place at Tibidabo, this classic historic amusement park on top of Barcelona. We were a little bit concerned Monday. Will it rain? Will it not rain? So we had to rent tents to make sure that everybody will stay dry. And what happens if you're intense? Obviously, it doesn't rain. Jakob  Wahl: There was an expensive insurance, but it turned out to be exactly that evening. And we have been to Barcelona three times now. We have been to the Tibidabo three times and I think I can be pretty sure that when we go back to Barcelona in three years, we will also go again to Tibidabo because, you know, it's just this evening filled with magic and good people.Paul Marden: Excellent. You've had some time wandering the show floors, I'm sure, talking to suppliers, getting a feel for what's happening in the industry. What have you heard from the show floor that you think is going to influence the sector over the year ahead?Jakob  Wahl: I would have loved to ask you that question, actually. What is your impression?Paul Marden: Oh, the blending of tech with real life I find really interesting. We all want to take our kids to attractions because we want to pull them away from their screens. But there's got to be a hook, I think. And in many cases, there are rides or there are amusements of some form that is a skillful blending of that tech with an in-life, in-real-life experience that I think is the hook to get the kids in. But then we're still wrenching them away from the screens. They're doing something for real with family.Jakob  Wahl: Yeah, I think technology enhances the experience. It doesn't replace the experience. I think that is something which is very clear on the show floor, that there are different ways of how you can combine existing attractions with new technology. And we sometimes call it fusion attractions, where you bring several elements into play with each other. And I think that is very important. What we have seen also is an increase in what I would call smart technology. How can you use technology... to improve the guest flow, to make it even smoother. We all want to have a smooth process. It should be easy on the phone. All those things, besides the classic coasters and water slides and inflatables, that is, I think, some area which has really grown on our trade show floor over the past years.Paul Marden: Yeah, absolutely. If you can smooth that process from the moment that they hit the website all the way through, getting them to the experience and then back out the other side and encouraging them to want to return again is really important, isn't it?Jakob  Wahl: And the same is for operations and maintenance, the front of house for the customer, but also the back of house. And we learned some fascinating things. We talked in our leadership breakfast with the CEO of a large park group, and he said, 'There are tools that can now predict 93% of the attendance of every day.' And that is just fascinating because that helps operational planning, that helps food and beverage planning, that helps all those aspects in running a park successfully or running an attraction successfully.Paul Marden: Absolutely. So, as we come to the end of IAAPA Expo Europe, there are many US listeners, I'm sure, also quite a few Brits as well, anticipating IAAPA Expo Orlando in November. Have you got any insider tips or things that we can look forward to in Orlando? Jakob  Wahl: I can say it will be epic. There's quite a significant theme park which opened this year, Epic Universe, which is just down the road from the convention centre.Jakob  Wahl: And we actually have not only... Mark Woodbury is speaking in our keynote in our leadership breakfast. But we also have privatised the park on Thursday evening for the IAAPA Celebrates for four hours. So it is Epic Universe, just for IAAPA members, which will be amazing. I've had the luck to visit the park several times. And I can only tell you, you know, you should be there. The evening before the show opens on Monday, IAAPA has the Legends event, the honorary evening for the Hall of Fame. And this year we're actually inducting five inductees. Among them is Dolly Parton. So if you have ever wanted to meet Dolly Parton. Paul Marden: The real Dolly Parton. Wow.Jakob  Wahl: Yeah, Dolly Parton is getting into the IAAPA Hall of Fame, besides some other really fantastic candidates or inductees. And she will be there to receive that accolade. And as you said, you have many British listeners. Next year, IAAPA Expo Europe is in London.Paul Marden: Now, I'd quite like to do an edit for my family that might be listening, because that did sound quite epic. And we need to be absolutely clear that there's lots of hard work to be done in Orlando, as well as enjoying ourselves at Epic and seeing Dolly Parton.Jakob  Wahl: Yeah, I'm pretty sure we need to Skip the Queue on site for a podcast from Orlando.Paul Marden: Oh, there we go. There we go. I think we should end it there. Jakob, it has been delightful to meet you. I've really enjoyed it. I'm so grateful for being invited to come to IAAPA this year. Bring the podcast here. I've had so much fun. I've learned so much. It's been wonderful. Thank you.Jakob  Wahl: Oh, we love what you do. Thank you, you know, for making the attractions industry present in the digital space. And we are all great listeners of your podcast. So thank you for what you do for us.Paul Marden: Wow, what a week. A massive thank you to IAAPA for hosting us in Barcelona. It was an incredible few days of connection, innovation, and inspiration. We've absolutely loved being part of it. And who knows, maybe we'll see you again sooner than you think. If you liked today's episode, please like us or leave a comment on your podcast platform. It really does help people to find us. And lastly, thank you to all of the team that made these daily episodes and today's wrap-up session. A possibility without the team it could not have been possible to have done this— thank you to Emily and Sami at Plaster, Steve at Folland Co. Wenayn, Claire, and Andy back at Skip the Queue HQ. It has been a delight to be with you and I look forward to seeing you again next week. The 2025 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsTake the Rubber Cheese Visitor Attraction Website Survey Report

About Justina Blakeney Justina Blakeney is an artist, designer, bestselling author, and the founder and creative force behind the beloved lifestyle brand Jungalow®. She's known for her use of bold colors, lush botanicals, and eclectic style. What began as a tiny, plant-filled blog has blossomed into a global brand with heart - a certified B Corp rooted in beauty, purpose, and soulful living. Her latest creations include Grow - a transformative oracle deck and guidebook co-authored with her mom, Dr. Ronnie Blakeney. And, California Poppy, her first solo art show, a deeply personal collection of paintings exploring identity, nature, and resilience. She paints, she writes, she designs and dreams - crafting vibrant worlds that invite us all to get in touch with our wild inside. She lives in Los Angeles with her husband, kiddo, two mischievous kitties, and a house overflowing with color, music, and life.   Summary In this episode of the She Designs Podcast, hosts Desha Peacock and Christine Martin have a candid conversation with Justina Blakeney, renowned artist, designer, and founder of the lifestyle brand Jungalow. Justina shares her journey of integrating her personal brand with her professional brand, the evolution of her North Star, and the importance of nourishment in her life and work. Justina shares about her collaboration with her mother on their soon-to-be-released Oracle deck and guidebook, Grow and how it's a gift to them both. She also offers insights on the current challenges for small businesses. She has one piece of marketing advice that you might be surprised to hear!   Show Notes 00:00 Introduction to She Designs Podcast 00:44 Upcoming Retreat in San Miguel de Allende 01:44 Special Guest: Justina Blakeney 03:28 Justina's Journey and Brand Evolution 10:31 The Concept of the North Star  19:02 New Beginnings and the Grow Project 30:16 Marketing Insights for Creative Brands 35:07 Final Thoughts and Farewell Photo credit: Dabito   Where to find Justina: Websites: https://www.justinablakeney.com https://www.jungalow.com/ Instagram: https://www.instagram.com/justinablakeney https://www.instagram.com/thejungalow Join our community! Follow this podcast and share with a friend! In the world of podcasts, reviews are everything! Please rate and review this episode on your favorite platform.  Visit our website to get the latest on episodes, behind the scenes info, and upcoming events & retreats.  Say hi on the gram!

How far can a story travel — and how much can it change? In this episode, Bridget Deacon, Managing Director of Shujaaz,  Emmy Winner and leading B Corp, explains how youth‑first storytelling moves beyond entertainment to shape behaviour, unlock livelihoods, and shift social norms across Kenya. From radio, print and TV to social media and an AI‑enabled chatbot, Shujaaz meets young people where they are, surfaces their lived realities without judgement, and turns authentic voices into collective action. We discuss: designing with youth rather than for them; what it takes to build trust in an age of misinformation; why tackling livelihoods, reproductive health, gender norms and climate action requires sustained, multi‑platform narratives; and how a B Corp model helps a mission stay accountable and scalable. Bridget also shares practical lessons on devolving creation and research to local youth leaders, and how small, relatable stories can trigger system‑level change. A candid, hopeful conversation about narrative power, measurable impact, and a generation writing its own rule book.

Welcome to a new season of Fine is a 4-Letter Word. I'm excited for today's guest because there is no better time for you to meet someone who embodies what it means to live boldly, build with purpose, and refuse to accept “fine” as a final answer. Dr. Kimberly McGlonn spent 18 years as a high school teacher, a job she loved thoroughly. She could have stayed there and finished up an amazing career. But she realized she was only reaching about 100 people a year. And she wanted to reach thousands.So Kimberly took a sabbatical and traveled to East Africa where she dove deep into creativity. She came back with a mission of starting a new breed of fashion design company she called Grant Boulevard.The first Black woman-owned B Corp in the U.S. fashion industry, her design firm aligned with a value she learned in childhood of combating disenfranchisement. Going way beyond creating eye-grabbing blouses and fashion tastemaking, this brand was interested in sustainable materiality. Focused on supply chain and procurement and climate action, but also very interested in not separating climate action from the need to take care of workers. They recruited women in the Philadelphia area whose lives had been impacted by the criminal justice system to sew the clothing, creating empowerment and opportunity.We're connecting with Kimberly just at the point where she sunsetted Grant Boulevard and is bringing to life another design company – Black Ivory Thrift. And she has taken the powerful step of writing a book to exponentially share her message of sustainability, service, and advancing the common good.So far, we've only scratched the surface. Over the next 30 minutes, you're about to discover Kimberly's fascinating story which goes into so many more areas as well!Kimberly's hype song is “New Day” by Alicia KeysResources:Dr. Kimberly McGlonn's website: https://www.drkimberlymcglonn.com/LinkedIn: https://www.linkedin.com/in/drkimberlymcglonn/Instagram: https://www.instagram.com/kimberlymcglonn/ Claim your copy of “Build It Boldly” in audiobook, paperback, and e-book format by visiting the links at https://linktr.ee/builditboldlyInvitation from Lori: This episode is sponsored by Zen Rabbit. Smart business leaders know trust is the foundation of every great workplace. And in today's hybrid and fast-moving work culture, trust isn't built in quarterly town halls or the occasional Slack message. It's built through consistent, clear, and HUMAN communication. Companies and leaders TALK about the importance of connection and community. And it's easy to believe your organization is doing a great job of maintaining an awesome corporate culture. Because you've got annual all-hands meeting and open door policies, and “fun" team-building events.But let's be real. Leaders who are serious about building real trust are finding better ways to strengthen culture, create connection, and foster community.That's where I come in. Forward thinking companies are hiring me to produce internal podcasts. To bring leadership and employees together through authentic stories, real conversations, and meaningful connections. Think of it as your old-school printed company newsletter - reinvented for the modern workforce. I KNOW, what a cool idea, right?! If you run, work...

From rainbow logos during Pride Month to eco-friendly rebrands by oil giants, businesses often try to make themselves look more responsible than they really are. These tactics — known as 'image washing' — can involve sports, social causes, AI, or environmental promises. In this episode of Down to Business English, Skip Montreux and Dez Morgan explore the world of “image washing.” They define the term and discuss common forms such as sportswashing, pinkwashing, AI washing, and greenwashing. They also talk about well-known cases like BP's “Beyond Petroleum” campaign and discuss certification programs such as ISO 14001 and B Corp. Skip and Dez's conversation will help you better understand business ethics and expand your business English vocabulary.　Key points of their discussion include: What “image washing” means and why companies use it. The many forms of image washing — sportswashing, pinkwashing, AI washing, and greenwashing. Real-world cases, including BP's “Beyond Petroleum” campaign. How ISO 14001 and B Corp certification programs work. Do you like what you hear? Become a D2B Member today for to access to our -- NEW!!!-- interactive audio scripts, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information. Follow Down to Business English on Apple podcasts, rate the show, and leave a comment. Contact Skip, Dez, and Samantha at downtobusinessenglish@gmail.com Follow Skip & Dez Skip Montreux on Linkedin Skip Montreux on Instagram Skip Montreux on Twitter Skip Montreux on Facebook Dez Morgan on Twitter RSS Feed

Welcome to the Fundraising Everywhere Podcast, today, we've got something a little bit different for you.  To celebrate our upcoming Culture and Change Conference coming up on Thursday 20th November, we've decided to hand the mic over to our guest host Rory White in this special series of episodes called 'It Started On The Street'. Rory will be chatting to some brilliant leaders in the charity sector and beyond about their journeys since they started their careers as dialogue fundraisers. "Welcome to this episode, where I'm joined by the brilliant and fascinating Murphy Hopkins Hubbard. Not only does Murphy have one of the most memorable names you'll hear, she also has one of the most interesting career stories — and an inspiring vision for the future. She's the founder of Stamp, a new organisation she launched just a few months ago. Stamp is pioneering a kind of B Corp model for influencers and social media creators — bringing accountability, ethics, and purpose into the online world. Murphy herself has a rich and varied background, and I found her thoughtful, insightful, and genuinely inspiring to talk to. I know you'll enjoy this conversation as much as I did"

In this episode of Logistics with Purpose®, host Enrique Alvarez sits down with Masami Sato, Founder & CEO of B1G1, a global giving movement and certified B Corp.Masami shares her inspiring journey from growing up as a shy child in Japan to becoming a world-traveling entrepreneur and changemaker. Along the way, she discovered the incredible power of small, consistent actions to create meaningful global impact. What began as a food venture in New Zealand with a mission to give back evolved into B1G1, an initiative helping thousands of businesses weave giving directly into their everyday operations.This powerful conversation explores:How businesses can create sustainable ecosystems by embedding purpose into their modelsThe ripple effects of giving—not only on recipients but on the givers themselvesWhy starting small can spark extraordinary changeA call to action for companies and individuals to embrace giving as part of their daily livesIf you're ready to be inspired by the joy of purpose-driven business and the global movement making it possible, this episode is for you.Additional Links & Resources:Connect with Masami: https://www.linkedin.com/in/masamisato/Learn more about B1G1: https://b1g1.com/B1G1 Resources: https://blog.b1g1.com/tag/guides/Legacy - The Sustainable Development Goals in Action: https://blog.b1g1.com/legacy-the-sustainable-development-goals-in-action/Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listenThis episode was hosted by Enrique Alvarez. For additional information, please visit our dedicated episode page at: https://supplychainnow.com/why-purpose-driven-businesses-thrive-b1g1-lwp139

This week on Screw It Just DO It I sit down with Pip Murray, the founder of Pip & Nut, the UK's fastest-growing natural nut butter brand. Pip's story starts with a marathon training run that sparked an idea for a better product, free from palm oil. That idea turned into Pip & Nut, now stocked in over 8,000 stores and recently crowned the number one nut butter brand in the UK.We cover how Pip went from working at the Science Museum to living rent-free in a shed after winning the Escape the City competition, raising £120,000 through crowdfunding, and navigating the early challenges of scaling a food and drink brand. We also talk about resilience, culture, and why purpose and sustainability matter more than ever when building a business today.This is a raw and honest look at the realities of entrepreneurship: the pressure of being a solo founder, the importance of consumer feedback, and how to hold onto a challenger mindset even after hitting scale. If you're looking for lessons on leadership, funding, branding, and staying resilient in competitive markets, this episode is for you.Key TakeawaysHow Pip used crowdfunding and guerrilla marketing to launch Pip & NutThe value of challenger brand thinking in crowded FMCG marketsWhy sustainability, B Corp certification, and purpose strengthen brand loyaltyThe leadership challenges of moving from startup to scale-upHow resilience in business mirrors the mindset needed to run marathons

What are the new B Corps standards, and what impact will they have on the future of responsible business? In this episode of the Frankly Speaking podcast, Richard Howitt was joined by Bernard Gouw, Senior Social Standards Manager at B Lab Global, and founder of the natural skincare brand Beauty Kitchen, Jo Chidley. Together they explained how the new B Corps standards differ from the previous ones, and where B Lab sits within the broader certification landscape. You'll also hear more about: The significant emphasis the new standards place on stakeholder governance B Corp's latest milestone of encompassing 10,000 companies employing over one million workers How Beauty Kitchen developed a returnable packaging system to meet the standard's environmental requirements against single-use, plastic packaging How the EU's Empowering Consumers Directive will affect B Corps, especially regarding third-party verifications or audits   The impact that big corporations becoming B-Corps has on the overall movement Why the ESG backlash hasn't been felt as harshly within the B Corps movement Listen in and follow us on LinkedIn and Youtube! 

Send me a messageIn this episode of the Sustainable Supply Chain Podcast, I sit down with Tara Milburn, founder and CEO of Ethical Swag, a certified B Corp reshaping the promotional products industry. Too often, branded merchandise ends up as waste or is produced under questionable conditions. Tara and her team are proving there's a better way, where every procurement choice can align with values, improve transparency, and create measurable impact.We discuss how Ethical Swag was built on the principle that business can be a force for good, even in a sector not known for sustainability. Tara explains why greenwashing remains a challenge, how third-party audits are essential for supplier verification, and why embedding sustainability across all departments, much like digital transformation, creates lasting change. She also shares practical strategies for procurement teams, such as offering “good, better, best” options that balance budgets with environmental and social impact.One of the most striking parts of our conversation was the reminder that products with your logo should reflect your brand values, because when those items end up in landfill, so does your reputation. Tara shows how companies can move beyond token gestures to meaningful storytelling, from seed paper giveaways linked to the UN Sustainable Development Goals to impact reporting that makes sustainability visible.If you're a supply chain leader looking to reduce waste, build brand trust, and rethink procurement as a driver of sustainability, you'll find this episode full of insights and inspiration.Elevate your brand with the ‘Sustainable Supply Chain' podcast, the voice of supply chain sustainability.Last year, this podcast's episodes were downloaded over 113,000 times by senior supply chain executives around the world.Become a sponsor. Lead the conversation.Contact me for sponsorship opportunities and turn downloads into dialogues.Act today. Influence the future.Podcast supportersI'd like to sincerely thank this podcast's generous Subscribers: Alicia Farag Kieran Ognev And remember you too can become a Sustainable Supply Chain+ subscriber - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to the full back catalog of over 460 episodes.Podcast Sponsorship Opportunities:If you/your organisation is interested in sponsoring this podcast - I have several options available. Let's talk!FinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a text message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.

On this episode of Scran we are looking to the Middle East and its oldest microbrewery, Taybeh. Located in the West Bank, water only runs once a week and attacks are a constant threat. However, the only female brewmaster in the Middle East, Madees Khoury who runs Taybeh, says they are defying the odds and continuing to operate.  Now Taybeh have joined forces with Glasgow-founded B-Corp, Brewgooder, to produce a new lager, Sun & Stone, as export restrictions make it virtually impossible to ship abroad. The beer is now on sale in 1600 Co-op stores nationwide. Madees joins Rosalind to discuss the challenges her family brewery has been faced with in recent times as well as the partnership with Brewgooder. She also speaks to James Hughes, co-founder of Brewgooder who tells her more about this company who are trying to do some good in the world, and how the partnership came about. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how Canadian businesses can embrace purpose-driven strategies in B2B marketing, blending integrity, sustainability, and authentic growth.Joining us is Nat Korol, Founding Partner of Hyphen Co., a values-led B2B marketing firm. With nearly two decades of experience in brand strategy and investor relations, Nat shares insights on building a purpose-led business, sustainable practices, and the role of mentorship in shaping the next generation of leaders.Key Highlights:1. Purpose-Led Business: Nat explains how B Corp certification shapes Hyphen's impact and growth.2. B2B Marketing Strategy: Proven approaches for professional service firms to connect with buyers.3. Sustainable Marketing: What ethical growth means beyond environmental responsibility.4. Leadership & Mentorship: How guiding future leaders aligns with Hyphen's long-term vision.Special Thanks to Our Partners:RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.htmlUPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWAGoogle: https://www.google.ca/A1 Global College: https://a1globalcollege.ca/ADP Canada: https://www.adp.ca/en.aspxFor more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

This week, we revisit one of our most popular episodes from 2023. Alex Theuma is joined by Jonny White, founder & CEO at Ticket Tailor, who discusses their move from a lifestyle business to a growth business. Jonny shares: - Why he chose to bootstrap Ticket Tailor - The anti-climatic reality of getting acquired (and why he bought Ticket Tailor back!) - How they got from $2K MRR to over $5M in revenue - Why they moved from a lifestyle business to a growth business - How working with a coach helped propel the business - How they deliver on being a "business for good" - The importance of keeping a lean mindset and strategically building out the team Guest links: LinkedIn - https://www.linkedin.com/in/jonnywhite1/ Website - https://www.tickettailor.com/       Check out the other ways SaaStock is helping SaaS founders move their business forward: 

Nestled along Mexico's Pacific coast, David Leventhal's Playa Viva is redefining hospitality through a radical commitment to regenerative design. More than just a boutique hotel, it's a living ecosystem where architecture breathes, nature flows freely, and every material tells a story of sustainability.Imagine waking in a treehouse suspended among palm trees, with no doors or windows—just an uninterrupted connection to the landscape. This is Leventhal's vision: hospitality that doesn't just minimize environmental impact, but actively regenerates it.The resort's structures are poetry in natural materials. Bamboo "bones" form parabolic roofs, carefully woven and raised by hand. Shower floors become canvases of meticulously placed pebbles, each stone positioned with artisan precision. Wall pigments are sourced locally—rich oranges and browns extracted directly from mountain landscapes, mixed with unconventional ingredients like hay, horse manure, and even turtle eggshells."We're not just building rooms," Leventhal explains, "we're creating experiences that transform how humans interact with environment."This transformation begins with radical design choices. Solar panels provide 100% off-grid electricity. Air conditioning is minimised, with innovative systems like the "Evening Breeze" technology cooling only specific areas. The goal isn't comfort through separation, but comfort through connection.The resort sits on 200 acres of regenerating landscape, including a critical turtle sanctuary. Local community members—many former poachers—now protect endangered turtle species, releasing hatchlings at dawn under careful supervision.The broader ReSiMar project demonstrates Leventhal's systemic approach to ecological restoration. Starting from mountain headwaters and extending to the coastline, this watershed regeneration initiative has already documented remarkable recoveries, including recent jaguar sightings in the Sierra Madre Mountains.What makes Playa Viva revolutionary isn't just its sustainable infrastructure, but its philosophical approach. Each design decision emerges from deep respect for place—understanding geological, anthropological, and ecological histories before a single structure is built.Guests aren't passive observers but active participants in this regenerative narrative. Yoga retreats, farm experiences, and community engagement transform vacationing from consumption to connection. The resort's B-Corp certification and recent Michelin keys underscore its commitment to excellence through ecological integrity.Leventhal's background in media and technology might seem an unlikely pathway to ecological design. Yet his journey reveals how personal transformation drives systemic change. "Change happens little by little," he reflects, "until it happens all at once."This philosophy permeates every aspect of Playa Viva. The manta ray-inspired treehouses, the infinity casita with its locally sourced manufactured wood, the organic farm—each element represents a deliberate choice to work with, not against, natural systems.For travellers seeking more than a temporary escape, Playa Viva offers a glimpse of possible futures. Here, luxury isn't about isolation and excess, but about deep, meaningful engagement with living landscapes.As climate challenges intensify, Leventhal's model provides a compelling blueprint. Regenerative design isn't a luxury—it's a necessity. By reimagining hospitality as a collaborative dance with ecological systems, Playa Viva demonstrates that sustainable travel can be both profoundly beautiful and transformative.The resort whispers an essential truth: humans aren't separate from nature, but integral participants in complex, interconnected living systems. And in that understanding lies our most profound opportunity for healing—one treehouse, one turtle, one thoughtfully placed pebble at a time.https://www.playaviva.comhttps://oceanfdn.org/projects/la-tortuga-viva/Have a listen to the podcast we did with Louis Thompson, partner of Nomadic Resorts mentioned by David. Louis and his partner designed rooms at Playa Viva https://journalofbiophilicdesign.com/podcast-journal-of-biophilic-design/nomadic-resorts-biophilic-design-hotels If you like this, please subscribe!Have you got a copy of the Journal? You can now subscribe as a member of the Journal of Biophilic Design or purchase a gorgeous coffee table reference copy or PDF download of the Journal journalofbiophilicdesign.comor Amazon and Kindle. Biophilic Design Conferencewww.biophilicdesignconference.comCredits: with thanks to George Harvey Audio Production for the calming biophilic soundscape that backs all of our podcasts. Listen to our podcast on Audible, Amazon Music, Spotify, iTunes, YouTube and all the RSS feeds.https://www.facebook.com/journalofbiophilicdesign/https://twitter.com/JofBiophilicDsnhttps://www.linkedin.com/company/journalofbiophilicdesign/https://www.instagram.com/journalofbiophilicdesign

In this episode of The Steward Chair, Miren Oca, Founder and CEO of Ocaquatics Swim School, shares how she transformed a small backyard business into a certified B Corp and 100% employee-owned swim school. She explores how stewardship, employee ownership, and embedding social responsibility into business can redefine ROI and create ripple effects of impact. We discuss her journey as an “accidental entrepreneur,” the importance of developing people through mentorship and leadership training, and the lessons she learned during COVID that shaped her approach to connection and resilience. Key Takeaways Employee ownership fosters a culture of responsibility and pride. Mentorship programs can significantly impact young team members' lives. Measuring impact is as important as measuring profit. Resources Mentioned Visit https://www.ocaquatics.com/ Follow Miren on LinkedIn at https://www.linkedin.com/in/miren-oca-80561261/ Follow Jackson Healthcare on social media at: LinkedIn: https://www.linkedin.com/company/ocaquatics-swim-school/ Instagram: https://www.instagram.com/ocaquatics/?hl=en Join the ConversationThe Steward Chair is about equipping and inspiring business leaders to build organizations that stand the test of time. If this episode resonated with you, share your biggest takeaway and tag us on LinkedIn: Chat With Leaders Media https://www.linkedin.com/company/chatwithleaders/ and End of the Line Productions https://www.linkedin.com/company/end-of-the-line-productions/. Elevate your podcast, company meeting, or industry event strategies to better engage stakeholders and drive meaningful growth! Visit ChatWithLeaders.com to learn more about how we can help.See omnystudio.com/listener for privacy information.

The new B Corp standards (v2.1) promise to push companies beyond checklists and into real systems change—but will they deliver? In this episode, we dig into purpose governance, human rights due diligence, lobbying and tax, and the EU rules reshaping what it means to be a B Corp. Join us as we explore whether these changes mark a true shift in business—or just a different badge.View the Show Notes: https://go.lifteconomy.com/blog/can-the-new-b-corp-standards-drive-systems-change-adam-garfunkel-mike-rowlandsUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Nathan sits down with Kacie Luaders, Founder of Could Be Pretty Cool. Could Be Pretty Cool is an audio-first platform amplifying diverse voices through storytelling and tech. With a background in theatrical sound design, Kacie pivoted during the pandemic and found herself on an unexpected entrepreneurial journey. She candidly shares her experience of building a business from the ground up, learning everything from forming an LLC to finding her niche in the mission-driven space. In our conversation, Kacie shares valuable lessons for any founder on a similar path, the unique power of storytelling to create social impact, and the importance of building a support system to navigate the long game of building a sustainable business. Stay tuned to hear her candid advice for any entrepreneur learning to thrive in the "delightful mess" of building a business. RESOURCES RELATED TO THIS EPISODE Visit www.couldbeprettycool.com Follow Kacie on LinkedIn at https://www.linkedin.com/in/kaciewillis/ Follow @couldbeprettycool on social media Instagram LinkedIn CREDITS Theme Music

In this conversation, Rona Williams, Senior Director of Strategic Innovation at Bragg Live Foods, shares insights into the company's rich legacy, innovative product development, and commitment to wellness. She discusses the importance of maintaining brand integrity while navigating market trends, the role of B Corp certification, and lessons learned from her previous experience in the toy industry. Rona emphasizes the significance of efficacious ingredients in their products and offers advice for aspiring marketers. The conversation also touches on creative uses for apple cider vinegar and the vision for a better world where everyone has access to healthy food.Takeaways:Bragg Live Foods is a legacy brand with a focus on innovation.The company supports plant-based diets and wellness.Maintaining brand integrity is crucial for legacy brands.Efficacious ingredients are essential for consumer trust.B Corp certification aligns with Bragg's values of wellness and community.Lessons from the toy industry can apply to food marketing.Storytelling is key in marketing and brand positioning.Creative uses for apple cider vinegar extend beyond consumption.Access to healthy food is a fundamental right.Younger generations are more open to exploring diverse career paths.Sound bites:"We're a hundred plus year old startup."“Becoming a B Corp was a natural extension of who we've always been.”“60 % of our management team is women.”“Acetic acid is the compound within apple cider vinegar that brings forth the efficaciousness, if you will, or the benefits.”“With 750 milligrams of acetic acid, it's been shown to support healthy weight levels, blood glucose levels, cholesterol levels.““We ensure that every serving has that 750 milligrams of acetic acid in it so that when you're consuming you have those benefits as well.”“People are using our pineapple turmeric ACV, which is absolutely delicious and perfect for summer, in all things, including salad dressings and mocktails.”"Apple cider vinegar (ACV) is an amazing for hair."“If you're in marketing, being a good storyteller is super critical because if your message doesn't ever come across, then you're not being effective as a marketer.”“Everyone deserves to have access to good food, housing, and education”Links:Rona Williams on LinkedIn - https://www.linkedin.com/in/ronawilliams/Bragg - https://www.bragg.com/Bragg on LinkedIn - https://www.linkedin.com/company/bragglivefoods/Bragg on Facebook - https://www.facebook.com/bragglivefoods/Bragg on Instagram - https://www.instagram.com/bragg/Bragg on X - https://x.com/bragglivefoodsBragg on YouTube - https://www.youtube.com/channel/UC2abWlKZUOCSDoYg0ORz6EgBragg on Pinterest - https://www.pinterest.com/bragglivefoodproducts/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Bragg Live Foods and Rona Williams06:04 Exploring Bragg's Product Range and Legacy08:45 Innovation and Product Development at Bragg11:47 Consumer Insights and Market Research15:01 The Role of B Corp Certification18:02 Sustainability and Packaging Innovations20:50 Maintaining Brand Integrity and Focus26:12 Health Benefits of Apple Cider Vinegar34:21 The B Corp Movement and Community Engagement37:24 Transitioning from Toys to Food Marketing40:38 Finding Your Niche in the Food Industry45:36 Advice for Aspiring Marketers53:18 Personal Insights and Career Advice57:36 Creative Uses for Apple Cider Vinegar60:07 Building a Better World Through Access to FoodSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Amanda Jones speaks with Anita Dahlenberg, Founder of The Bespoke Co. Anita shares her journey from chartered accountant to purpose-driven business strategist, helping small and medium businesses embrace sustainability while staying profitable. She explains the B Corp movement, how it empowers even small businesses to align profit with people and planet, and the surprising benefits like stronger team engagement and community support. Anita also highlights practical steps business owners can take today to start acting more like a B Corp and how this approach can future-proof their growth. This inspiring conversation shows how values-based strategies can create a competitive edge while driving long-term success. The B Impact Assessment is a free digital tool used by over 150,000 businesses to measure, manage, and improve their positive impact on their workers, community, environment, and customers. It is the first step toward becoming a B Corp Certified company. Key Takeaways for Small Business Owners: B Corp is for everyone – small and medium businesses can successfully adopt it, not just large corporations. Profit and purpose go hand in hand – sustainable practices strengthen long-term profitability and resilience. Your team is your driver – employee engagement and pride can keep businesses accountable during tough times. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Start with simple actions – reduce waste, support local suppliers, and prioritize employee wellbeing to move toward B Corp standards. It's a journey, not a badge – B Corp certification requires ongoing commitment and continuous improvement. Values build competitive advantage – today's consumers and talent are drawn to businesses that are transparent, ethical, and purpose-driven. One action small business owners can take: According to Anita Dahlenberg, one action small business owners can take is to begin with the free B Impact Assessment, which helps them evaluate their practices, uncover opportunities for improvement, and set a roadmap toward purpose-driven, sustainable growth. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

In this inspiring episode of Logistics With Purpose®, host Kristi Porter sits down with Jenn Harper, CEO and Founder of Cheekbone Beauty—a certified B Corp and one of Canada's most powerful women in business. Jenn shares her remarkable journey from hospitality and sales to creating a purpose-driven cosmetics company that's redefining sustainability and indigenous representation in the beauty industry.Discover how Cheekbone Beauty is championing ethical supply chains, customer experience, and indigenous values like humility and respect. Jenn opens up about the challenges of building a mission-led brand, her passion for transparency and education in the beauty space, and Cheekbone's scholarship fund supporting indigenous youth.This powerful conversation will leave you rethinking your purchasing decisions and inspired to support brands that prioritize integrity, sustainability, and inclusion.Additional Links & Resources:Connect with Jenn: https://www.linkedin.com/in/jenn-harper-0b200a23/Learn more about Cheekbone Beauty: https://www.cheekbonebeauty.com/Learn more about Logistics With Purpose: https://supplychainnow.com/brands/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics With Purpose: https://logistics-with-purpose.captivate.fm/listenThis episode was hosted by Kristi Porter and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our episode detail page at: https://supplychainnow.com/powering-purpose-driven-cosmetics-brand-cheekbone-beauty-lwp138

On this episode of The Kara Goldin Show, we're joined by Mark Brooks, Co-Founder and CEO of Brainiac — the science-driven snack brand on a mission to close the brain nutrition gap and give families better options that fuel brilliance. With most Americans consuming less than 20% of the Omega-3s and choline needed for optimal brain health, Mark and his team are changing that with kid-favorite snacks powered by the BrainPack®, their proprietary blend designed to support memory, mood, focus, and adaptability.In our conversation, Mark shares the inspiration behind launching Brainiac, the personal journey he and his Co-Founder Jonathan Wolfson went through as dads that sparked the idea, and how they built the brand alongside pediatricians, neuroscientists, and nutritionists. We dive into the science of brain nutrition, the challenges of educating parents in a crowded food space, and what it takes to grow a mission-driven brand into national distribution at Target, Walmart, Whole Foods, and beyond. He also gives us a behind-the-scenes look at the lessons learned from his time leading Truvia and Thrive, the decision to certify Brainiac as a B Corp, and the future of the brain food category.Whether you're a parent, a wellness-focused consumer, or a founder in the CPG space, this episode is filled with insights and inspiration you won't want to miss. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Mark Brooks and Brainiac:https://www.instagram.com/brainiacfoods/https://www.linkedin.com/in/mark-brooks-083a6458/https://www.linkedin.com/company/brainiacfoods/https://www.brainiacfoods.com/ Sponsored By:Apple Card - Visit apple.co/cardcalculator today and discover just how much Daily Cash you can earn.Shopify - Sign up for your one-dollar-per-month trial period at Shopify.com/karaSquare - Get up to $200 off Square hardware when you sign up at square.com/go/karagoldin Check out our website to view this episode's show notes: https://karagoldin.com/podcast/739

You've probably tasted this product a thousand times, maybe without even knowing its name! From pumpkin spice to hibiscus, family-owned Torani has been bringing delicious flavors to life for 100 years through its San Francisco-made syrups. But there's so much more to this B-Corp-certified company than just "mmmm" factor. Torani CEO Melanie Dulbecco shares how the family-owned company pioneered the flavored latte, grew from cafés into consumer markets, and how the company's commitment to opportunity- and wealth-sharing has been critical to its 20% year-over-year revenue growth. Photo courtesy Torani

Steward ownership is emerging as a powerful step for B Corps that want to safeguard their mission beyond what the benefit corporation legal protection provides. In this episode of Beyond the B, Ryan Honeyman talks with Achim Hensen of the Purpose Foundation and Luis Duarte of Amoofy about how steward ownership can shift power dynamics, protect purpose, and build a more values-driven economy. From Patagonia to emerging startups, they explore why this model may be the “gold standard” for B Corps seeking lasting impact.View the show notes: https://go.lifteconomy.com/blog/is-steward-ownership-the-gold-standard-for-b-corps-w-achim-hensen-luis-duarteUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow. https://go.lifteconomy.com/b-corp-newsletter

Today you’ll have the opportunity to learn from Jennifer Harrity, ESG & Sustainability Director at Sensiba, and Governance Chair at B Local Bay Area. Jennifer founded the Sensiba’s Sustainability and ESG practice and assists clients with holistic sustainable business transformations Distinguished for her work in the realm of accounting and sustainability, she has been recognized by the San Francisco Business Times as one of the Most Influential Women in Business and Accounting Today as one of the Top 100 Most Influential People in Accounting. In this conversation, Nathan and Jennifer discuss the evolving landscape of B Corp standards. You’ll hear about the importance of sustainability in business, the significance of data and metrics in driving business decisions, and the potential challenges faced by small and medium-sized enterprises in adapting to new requirements. Tune in to learn more about the new B Corp standard, the benefits of the B Corp community, and the need for continuous improvement. RESOURCES RELATED TO THIS EPISODE Visit https://sensiba.com/ Follow Jennifer on LinkedIn at https://www.linkedin.com/in/jenniferharrity/ Sign up for Sensiba’s newsletter at https://sensiba.com/resources/newsletter-sign-up/ CREDITS Theme Music

In this episode of Logistics with Purpose®, hosts Enrique Alvarez and Kristi Porter sit down with Tara Milburn, CEO of Ethical Swag, a Certified B Corporation transforming the promotional products industry with sustainability and purpose.Tara shares her inspiring journey from Montreal to Cape Breton and her diverse career spanning marketing, sports, and even the Vancouver 2010 Olympic bid. She opens up about the importance of family, resilience, and building a company that proves business success can align with positive impact.At Ethical Swag, Tara leads with innovation, technology, and transparency—offering eco-friendly alternatives to traditional promo products while creating meaningful work opportunities across communities. She also emphasizes the value of hiring talent based on skills, not geography, and encourages leaders to consider the social and environmental effects of their choices.Tara's message to entrepreneurs, especially women, is clear: seek diverse perspectives, learn from setbacks, and embrace purpose-driven logistics. This is a conversation about redefining success while prioritizing people and the planet.Don't miss this episode if you're passionate about sustainability, entrepreneurship, and building businesses that make a difference.Additional Links & Resources:Connect with Tara: https://www.linkedin.com/in/taramilburn1/Learn more about Ethical Swag: https://ethicalswag.com/en-caVancouver Grizzlies Documentary: https://www.imdb.com/title/tt22006106/Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listenThis episode was hosted by Enrique Alvarez and Kristi Porter. For additional information, please visit our dedicated show page at: https://supplychainnow.com/building-purpose-driven-b-corp-ethical-swag-lwp137

We look at Les Arcs in summer, find out about La Plagne's new lifts and the ‘Flocon Vert' – the sustainability award for ski resorts in France. There's snow reports from Australia and New Zealand, as well as a special report on the new Soho Basin area in Cardrona from Ski Sunday's Ed Leigh, plus we find out what it was like when the Tour de France came to the Alps.  Host Iain Martin was joined by La Plagne expert, Jen Tsang and Claire Tollis from the Mountain Riders association in France. Intersport Ski Hire Discount Code We haven't quite started up winter yet in Europe, but I know people are booking their holidays, so if you want to help The Ski Podcast and save yourself some money on your ski hire this winter…just use the code ‘SKIPODCAST' when you book at intersportrent.com. That applies to any ski hire booked in their massive network across France, Austria and Switzerland. You'll get a guaranteed additional discount, or simply take this link for your discount to be automatically applied.  SHOW NOTES Find out more about SnowCamp in Episode 249 (2:15) Miss SnowItAll, Rachael Oakes-Ash from Snowsbest.com reported from Down Under (3:45) Guy Beatson sent in his snow report from New Zealand (5:45) Listened to Iain's interview with Ed Leigh in Episode 236 (7:15) Ed has been riding the new Soho Basin ski area at Cardrona, NZ (7:30) Alex Irwin from 150 Days of Winter was in Courchevel for the Tour de France (10:15) Stage 19 went from Albertville to La Plagne (12:00) A new gondola has been proposed from Aime to La Plagne (19:15) The 2030 Winter Olympics will be held in France (20:00) The new Roche de Mio gondola will open this winter (24:30) Iain was in Les Arcs for ‘Le Trail des Arcs' (27:30) There's a lot to do in Les Arcs in summer, including chilling at Nama Springs (28:30) Find out about the ‘Hero Pass' and ‘Hero Camp' (28:45) Everyone loves the sound of cow bells (30:30) Iain stayed at the Refuge du Mont Pourri (32:00) 25% of all visitors to Les Arcs come by train (33:45) Les Arcs is the only ski resort in Europe with B Corp status (34:00) Visit the 'Mountain Riders' website (34:30) Find out more about the 'Flocon Vert' (36:30) and Montagne Zero Dechet (38:45) Feedback (42:00) I always enjoy listener feedback and I love to hear what you think about the show. You can leave a comment on Spotify, Instagram or Facebook – our handle is @theskipodcast – or drop me an email to theskipodcast@gmail.com  If you haven't listened to Episode 252 yet, I strongly recommend that you do. It's the story of Bladon Lines – in my opinion it's the best episode I've ever produced (42:30) Thanks to all of the following for their kind words about it: Nicola Anderson, Debbie Marshall, Jilly Hooper, Nico Stanford, Victoria Clay, Kirsten Nicholl, Matt Hayes Lesley Glass, Fiona Parkhurst, Colin Barnett, Craig Mayhew, Giles Helbert, Diane Palumbo, Joanna Yellowlees-Bound, Martin Carver, Alex Irwin, Andrew Brannan, Mike Greenland, James Buist and Snowheads MikePow and Kenzie. I was most touched to receive this message from George Lines, son of co-founder Mark Lines, who tragically died in a car accident in 1990: "I very much enjoyed this, Iain. I still ski each year in my dad's parrot onesie and regularly get pulled over by people keen to share fond BL memories. A couple of years ago in Val D'Isere, one group told me that they are all friends because their parents had met doing seasons with BL and they still all ski together now. You and the contributors captured that sense of community so well." There are now 268 episodes of The Ski Podcast to catch up with. If you enjoyed this episode, then go to theskipodcast.com, have a search around the tags and categories and you're bound to find something you'll want to listen to too. You can follow Iain @skipedia and the podcast @theskipodcast. You can also follow us on WhatsApp for exclusive material released ahead of the podcast. Look in the Show Notes for that link. If you enjoyed this episode and would like to help the podcast, there are three things you can do:  -          Follow us, or subscribe, so you never miss an episode -          Give us a review on Apple Podcasts or leave a comment on Spotify -          Book your ski hire at Intersportrent.com using the code ‘SKIPODCAST'

What really happens behind the scenes of contract manufacturing in the beauty industry? In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier goes inside the buzzing world of large-scale beauty production with Dan Williams, CEO of Orean Personal Care – the UK's only B Corp-certified beauty manufacturer. Whether you're just starting your beauty brand or ready to scale, this episode is packed with practical insights, powerful advice, and behind-the-scenes stories from one of the industry's top contract manufacturers.   Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram  

＊B Corp認証企業、ハーチのさまざまな取り組み＊知りたかった！「サーキュラーエコノミー」とは？＊関係性を結び直し、存在をいかしあい、共に描く循環の未来　多種多様な課題が常に私たちを取り囲み、つい見落としてしまいそうになる“GOOD”。世界中に散在する“GOOD”に光を当て、よりよい社会へのヒントを共有してくれるウェブメディア「IDEAS FOR GOOD」について、運営会社であるハーチ株式会社代表の加藤 佑さんにお話を伺った。後半では、「サーキュラーエコノミー」に着目し、その現状や事例を紹介いただきながら、「循環」の可能性と未来を探る。▼サーキュラーエコノミーツアーの詳細https://ideasforgood.jp/2023/03/10/setouchi-experience-for-good/　ゲスト：加藤 佑　（ハーチ株式会社）2015年にハーチ株式会社を創業、代表取締役。社会をもっとよくする世界のアイデアマガジン「IDEAS FOR GOOD」、循環経済専門メディア「Circular Economy Hub」などのデジタルメディアを運営するほか、横浜の循環都市移行プラットフォーム「Circular Yokohama」、東京都における「CIRCULAR STARTUP TOKYO」など、企業・自治体・教育機関との連携により循環経済推進に従事。2023年4月にB Corp認証を取得。東京大学教育学部卒。https://ideasforgood.jp/　■大江 結花埼玉県出身、神奈川県藤沢市在住。会社員、環境NGOスタッフを経て、自治体から気候変動対策を進める活動の支援や、各地の気候市民会議のファシリテーション・運営に携わる。 市民による気候ムーブメントのエンパワメントや、学び・対話の場づくりを通じて、民主的なプロセスによる脱炭素社会の共創を目指して活動。菜食を楽しみながらリジェネラティブな食文化を探究中。趣味はお花と旅。Instagram: @yuika_emeraldpractices　----------この番組は、ソーラーシェアリングを推進する⁠株式会社TERRA⁠のスポンサードでお送りしています。

In this episode, we dive into the Environmental Stewardship and Circularity (ESC) Impact Topic of the new B Corp standards (v2.1) with Brigitta Nemes, the sustainability expert who led their development over the last few years at B Lab. We discuss why environmental stewardship was separated from climate action, how the new standards balance rigor with accessibility for small businesses, and what true circularity means beyond just recycling. Brigitta also shares behind-the-scenes stories of the tensions in creating the new standards.View the show notes: https://go.lifteconomy.com/blog/new-b-corp-standards-environmental-stewardship-circularity-w/-brigitta-nemesUnlock your free B Corp Values Assessment—plus tips and insights to help your business grow: https://go.lifteconomy.com/b-corp-newsletter

From setting up solar panels for their mothers to building a B-Corp-certified solar company, Jason Plant and Miles Drum of Green Lightning Energy share their company's origins and what it took to build a new solar service business model. This episode is brought to you by Bank of New Hampshire. We build lasting partnerships that fuel growth and strengthen communities. Visit⁠ bnh.bank⁠.

B Corp certification is meant to signal that a company is socially and environmentally conscious. The logo graces the packaging and advertising of anything, from shoes and snacks, to steak houses. But as the movement nears nearly 10,000 companies globally, and includes multinational food and beverage giants, is it getting too big to be meaningful? If you'd like to get in touch with the programme, email us at businessdaily@bbc.co.ukPresented and produced by Josh Martin(Picture: David Bronner, CEO of Doctor Bronner's Magic Soaps. Credit: Dr Bronner's Magic Soaps.)

Send us a text"The only people that will ever have an issue with you putting a boundary in place is those that benefit from you having none." This powerful statement from Kate Browning captures the essence of our illuminating conversation about boundaries, purpose, and the courage to prioritize joy in business.Kate Browning, the self-described "unicorn" behind Cherry Blossom Management, joins us to share her six-year entrepreneurial journey that's anything but conventional. Her business operates with a dual focus: digital marketing for impact-driven companies and boundaries mentoring for individuals seeking to live authentically. Kate recently made the bold decision to eliminate services generating 70% of her income simply because they no longer brought her joy – a move that perfectly embodies her philosophy of unapologetic living.What makes Kate's approach remarkable is her unwavering commitment to working exclusively with businesses driven by positive impact, not just profit. She particularly enjoys partnering with companies pursuing B Corp certification, which requires meeting rigorous standards for social and environmental performance. Beyond her professional endeavors, Kate volunteers weekly with Oak Haven Hospice, spending precious time with someone facing complex terminal illness – providing companionship and perspective that enriches both their lives.Our discussion delves deeply into the importance of boundaries in both personal and professional settings. Kate explains how proactively communicating expectations improves relationships and prevents resentment. She even shares practical tips for making a positive environmental impact, including a free browser plugin called "Reforest" that plants trees to offset your digital carbon footprint.Whether you're struggling with setting boundaries, seeking to align your business with your values, or simply looking for practical ways to make a positive impact, this conversation offers wisdom and inspiration. Kate's story reminds us that kindness matters – not just in how we treat others, but in how we honor ourselves and our deepest values.Want more uplifting content that leaves you feeling inspired rather than drained? Subscribe to the Kindness Matters podcast and share this episode with someone who might benefit from Kate's wisdom.This podcast is a proud member of the Mayday Media Network. If you have an idea for a podcast and need some production assistance or have a podcast and are looking for a supportive network to join, check out maydaymedianetwork.com. Like what you hear on the podcast? Follow our social media for more uplifting, inspirational and feel-good content.FacebookInstagramLinkedInTikTok Support the show

When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships? Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining ethical and transparent practices, especially when dealing with sensitive topics such as infant health. It also demands a willingness to experiment, learn, and iterate quickly in response to market feedback and emerging trends. Today, we're going to talk about building trust in a digital age, navigating the complexities of launching a purpose-driven CPG brand, and redefining what “healthy” means for a new generation of parents. To help me discuss this topic, I'd like to welcome, Meika Hollender, Chief Marketing Officer at Nara Organics. About Meika Hollender Meika Hollender is the Chief Marketing Officer of Nara Organics, a pioneering brand redefining infant nutrition with its first-of-its-kind USDA-certified organic whole milk formula. Before joining Nara, Meika served as Vice President of Brand and Corporate Communications at Grove Collaborative, a leading sustainable consumer products company and the first plastic-neutral retailer in the world. At Grove, she led the development and execution of communications strategy across brand, sustainability, and innovation, driving awareness through powerful storytelling and purpose-driven campaigns. Grove, a certified B Corp, is on a mission to move Beyond Plastic and be 100% plastic-free by 2025. Meika first made her mark as the Co-Founder and CEO of Sustain, the pioneering brand of natural sexual wellness products for women. After growing Sustain into a category leader, the company was acquired by Grove in 2019. Meika stayed on as President of Sustain while stepping into a broader role at Grove, where she brought her passion for product innovation, social impact, and women's health to a wider CPG platform.She holds an MBA from NYU's Stern School of Business and is the author of Get on Top, published by Simon & Schuster in 2018. Meika also serves on the board of Net Impact and the Young Visionaries Committee for Planned Parenthood of New York City. Meika Hollender on LinkedIn: https://www.linkedin.com/in/meika-hollender-b574b519/ Resources Nara Organics: https://nara.com/ https://nara.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Deepti: Persistence.Deepti Brambl, the founder of Kaylaan, is on a mission to revolutionize oral care while addressing environmental sustainability. Her innovative company is tackling the global issue of plastic waste with its unique toothpaste tablets, offering a game-changing alternative to traditional toothpaste packaged in plastic tubes.Kaylaan's toothpaste tablets are designed for simplicity and sustainability. “All you do is crunch it. Your saliva does the magic, and you just brush your teeth how you normally would,” Deepti explained. These tablets, made with clean ingredients, generate zero waste and do not require water for activation. They are an eco-friendly solution for environmentally conscious consumers.The journey to bring this product to market has been filled with challenges. Kaylaan is the first company in the United States to manufacture toothpaste tablets with fluoride, a key component for oral health. “We are the only company in the U.S. that manufactures toothpaste tablets with fluoride,” Deepti shared. Achieving this milestone involved navigating a complex FDA approval process, adopting good manufacturing practices (GMP), and undergoing rigorous testing.Deepti highlighted the financial hurdles her company has faced, particularly the annual FDA fees required for over-the-counter products with fluoride. “This year, we got a bill for $25,000 in FDA fees, and we know it will keep increasing. But we didn't stop,” she said, underscoring her determination to succeed.Kaylaan's product lineup includes several flavors tailored to different preferences, from mint to kid-friendly strawberry and watermelon, as well as neem, a nod to Deepti's Himalayan roots. The company recently expanded its offerings with mouthwash tablets, further advancing its mission to eliminate plastic waste.To scale its operations sustainably, Kaylaan is currently raising funds through a regulated investment crowdfunding campaign on Honeycomb Credit. Deepti views this community-driven approach as a way to grow without compromising the company's values. “We wanted to give back to our community and use the funds wisely to grow consistently,” she explained.Kaylaan is more than just a business—it represents a movement to rethink oral care and reduce the environmental footprint of daily routines. Deepti's vision and perseverance serve as an inspiring example of how innovative thinking can create impactful change.tl;dr:Kaylaan founder Deepti Brambl explains how plastic-free toothpaste tablets tackle waste and promote sustainability.Deepti shares challenges of FDA compliance and GMP certification as a small, self-funded startup.Kaylaan's innovative products include fluoride and non-fluoride options in five unique flavors.Deepti discusses raising capital via a regulated crowdfunding campaign to scale operations sustainably.Persistence and embracing failure are key to Deepti's success as a purpose-driven entrepreneur.How to Develop Persistence As a SuperpowerDeepti Brambl's superpower is persistence—a relentless determination to overcome challenges and achieve her goals. As she explained, “If I'm laser-focused and want to achieve something, that is something I would say is my superpower.” Deepti highlighted the role of failure in her journey, noting, “The superpower is failing a lot because that's where the real growth happens.” Her ability to embrace failure and keep moving forward has been key to her success as an entrepreneur.Illustrative Story:When Kaylaan faced an FDA audit, Deepti discovered the company wasn't fully compliant and received a 485 letter. This setback led Amazon to delist their products, forcing Kaylaan to pause operations temporarily. Instead of giving up, Deepti used the audit as a learning opportunity, hiring consultants and implementing rigorous compliance processes. The experience not only ensured full FDA compliance but also set Kaylaan on a path for long-term success.Tips for Developing Persistence:Embrace failure as an opportunity to learn and grow.Allow yourself time to process setbacks before tackling problems with a fresh perspective.Seek help and guidance from others when faced with challenges.Focus on long-term goals rather than immediate obstacles.Adopt the mindset that every problem has a solution.By following Deepti's example and advice, you can make persistence a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileDeepti Brambl (she/her):CEO, Kaylaan About Kaylaan : Kaylaan manufactures Toothpaste Tablets and Mouthwash Tablets.Website: kaylaan.comX/Twitter Handle: @KaylaanTabsCompany Facebook Page: facebook.com/kaylaantoothpasteOther URL: invest.honeycombcredit.com/campaigns/KaylaanBiographical Information: Deepti Brambl, originally from the Himalayas, is the founder and lead engineer behind Kaylaan, a B Corp‑certified sustainable oral care company based in New York. Deepti has been featured in publications like Happi Magazine, Long Island Press, CanvasRebel, and on the “Founders, Unfiltered” podcast. On the Happi Podcast, she discussed Kaylaan's innovative approach to oral care and eco-packaging, positioning the brand at the intersection of sustainability and consumer convenience.Linkedin: linkedin.com/in/deeptibramblSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Rancho Affordable Housing (Proactive), Dopple, and Positive Polar. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture |  Michael Pratt, Qnetic | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on August 19, 2025, at 1:30 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, August 20, 2025, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on "Your Portal, Your Future: How to Choose the Right Reg CF Platform." With so many investment crowdfunding portals available today, selecting the right one can be overwhelming for both founders and investors. In this session, Devin will break down the critical factors to consider—such as platform fees, audience demographics, compliance support, industry focus, and overall user experience. Whether you're a founder planning a raise or an investor exploring where to put your dollars to work, you'll walk away with a clearer understanding of how to evaluate and choose the platform that best aligns with your goals. Don't miss this practical, insight-packed hour designed to help you take your next step in the Reg CF ecosystem with confidence.SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. VIPs get access to our better-than-in-person networking, including backstage passes, VIP networking and an exclusive VIP webinar! Get your VIP access for just $25. A select group of affordable sponsorship opportunities is still available. Learn more here.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.NEIGHBR Live Webinar, in partnership with FundingHope, will share NEIGHBR's story with a wider audience — September 3 at 11 AM EST. Reserve your spot today!Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Impact Accelerator Summit is a live in-person event taking place in Austin, Texas, from October 23–25, 2025. This exclusive gathering brings together 100 heart-centered, conscious entrepreneurs generating $1M+ in revenue with 20–30 family offices and venture funds actively seeking to invest in world-changing businesses. Referred by Michael Dash, participants can expect an inspiring, high-impact experience focused on capital connection, growth, and global impact.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

On today’s episode, B the Change Georgia Executive Producer, Quentin Thomas, interviews Nathan Stuck about the 2025 BLD Southeast Conference, taking place September 9th through 12th in St. Petersburg, Florida. In this episode, Nathan reflects on his experiences with BLD Southeast, the importance of community and collaboration, and how diversity and inclusion are key at BLD Southeast. Stay tuned to hear why you should be at this year’s BLD Southeast, and be sure to register to join us in St. Petersburg in September. Until then, enjoy this episode. RESOURCES RELATED TO THIS EPISODE Visit https://bldsoutheast.com/ CREDITS Theme Music

＊社会をもっとよくする！「IDEAS FOR GOOD」について＊メディア運営の裏側、続けていて感じる変化＊「IDEAS FOR GOOD」がきっかけとなりアクションが生まれた事例　多種多様な課題が常に私たちを取り囲み、つい見落としてしまいそうになる“GOOD”。世界中に散在する“GOOD”に光を当て、よりよい社会へのヒントを共有してくれるウェブメディア「IDEAS FOR GOOD」について、運営会社であるハーチ株式会社代表の加藤 佑さんにお話を伺った。後半では、「サーキュラーエコノミー」に着目し、その現状や事例を紹介いただきながら、「循環」の可能性と未来を探る。　ゲスト：加藤 佑（ハーチ株式会社）2015年にハーチ株式会社を創業、代表取締役。社会をもっとよくする世界のアイデアマガジン「IDEAS FOR GOOD」、循環経済専門メディア「Circular Economy Hub」などのデジタルメディアを運営するほか、横浜の循環都市移行プラットフォーム「Circular Yokohama」、東京都における「CIRCULAR STARTUP TOKYO」など、企業・自治体・教育機関との連携により循環経済推進に従事。2023年4月にB Corp認証を取得。東京大学教育学部卒。https://ideasforgood.jp/　■大江 結花埼玉県出身、神奈川県藤沢市在住。会社員、環境NGOスタッフを経て、自治体から気候変動対策を進める活動の支援や、各地の気候市民会議のファシリテーション・運営に携わる。 市民による気候ムーブメントのエンパワメントや、学び・対話の場づくりを通じて、民主的なプロセスによる脱炭素社会の共創を目指して活動。菜食を楽しみながらリジェネラティブな食文化を探究中。趣味はお花と旅。Instagram: @yuika_emeraldpractices　----------この番組は、ソーラーシェアリングを推進する⁠株式会社TERRA⁠のスポンサードでお送りしています。

Storm Creek tracks carbon emissions down to zippers, earned B Corp status & went Connected+ on commonsku. Learn how sustainability data wins deals in 2025.

In this episode of Toni Unleashed, Toni welcomes back David Hartigan, founder of Hemp Heroes and Mush & Co., to talk about setting a new standard in pet wellness. David shares how his team developed a cold-pressed CBD extraction method, built their own facility in Buffalo, and earned B Corp certification—all to ensure transparency, quality, and affordability. They dig into the problems with white-labeled CBD products, the importance of third-party testing, and why clinical research (including a recent arthritis study) is critical to building trust. David also gives a preview of Mush & Co's functional mushroom tinctures and their plans for future clinical trials. Toni and David also discuss the role of independent pet retailers in reshaping the supplement space—offering education, community connection, and a path away from the mass-market status quo.

In this episode, I'm pulling back the curtain on the messy middle of business growth — that in-between space where you're no longer winging it, but still figuring out the next big leap. I recently sat down with Ari from ASSETS Lancaster to talk through some of the real pain points I've been navigating with Dweller, my staging and design company — hiring, outsourcing, investing back into the business, and dreaming up bigger-picture goals like B Corp certification, sustainability, and community impact. This conversation was a game-changer, and I'm sharing all the takeaways with you: how to move through the overwhelm, when to refine, and when it's time to take off. Plus, if you've ever wondered how you can work with Dweller — whether it's staging a property, designing your home or business, or through e-design — I've got you covered. This is a behind-the-scenes episode you don't want to miss. For Staging and Interior Design inquires: dwellerstagedesign.com Sign up for early book access, freebies, BTS action & more Here Lauren Lefever is a licensed Realtor with Coldwell Banker Realty helping people find inspiration in their homes and inside themselves.  For all Real Estate inquires text/call M: 7175197491 E: lauren.lefever@cbrealty.com laurenjohome.com

In this episode of The Running Wine Mom, host Samantha Cieslinski sits down with the incredible Kristin Revere — founder of Gold Coast Doulas, co-author of Supported: Your Guide to Birth and Baby, and a fierce advocate for maternal health.Kristin shares her powerful journey from political fundraising to full-time doula work, building a values-driven business, and navigating the early parenting years with both compassion and grit. From birth plans and NICU surprises to pandemic pivots and postpartum advocacy, this conversation is both eye-opening and heartwarming.Whether you're a new mom, a mom-to-be, or just need to hear someone say “you're doing better than you think,” this one's for you.

What does it mean to build a truly fair workplace—and how do the new B Corp standards define it? In this episode, we're joined by Bernard Gouw, Senior Manager of Social Standards at B Lab, to explore the Fair Work topic. Bernard unpacks how the new requirements balance ambition with flexibility, from family living wages and collective bargaining to pay transparency and stakeholder engagement. He also reflects on the hard tradeoffs, why some outcomes are prioritized over others, and what he believes is the single most powerful lever for change.View the show notes: https://go.lifteconomy.com/blog/new-standards-unpacking-fair-work-w-bernard-gouwSupport the showWe want to hear from you! Please reach out at beyond@lifteconomy.com with suggested topics and/or feedback about the show.

Today you’ll have the opportunity to learn from Jennifer “Jaki” Johnson, Founder and CEO of WellMiss. WellMiss is a virtual integrative trauma care clinic that privodes care from the impact trauma has on heart health, mental heatlh, physical health. In this episode, you’ll hear how Jaki created WellMiss while on her own healing journey after the unexpected passing of her 15-year-old son, Christian, a loss so traumatic it led to broaken heart syndrome and traumatic grief, which was truly debilitating, not just emotionally but physically. Jaki and Nathan discuss the importance of stakeholder alignment in building a business, the need for compassionate support and innovative approaches in therapy, as well as her journey to becoming a certified B Corp. Tune in to hear a deeply personal journey of tragedy, healing, and using one’s own learned experiences to support others through traumatic experiences. RESOURCES RELATED TO THIS EPISODE Visit https://www.hellowellmiss.com/ Follow WellMiss on social media at: https://www.instagram.com/hellowellmiss/ https://www.facebook.com/hellowellmiss/ https://www.linkedin.com/company/hellowellmiss/ Follow Jaki on LinkedIn at https://www.linkedin.com/in/jenniferjakijohnson/ CREDITS Theme Music

James Joaquin is co-founder and managing partner at Obvious Ventures, a VC firm that backs startups tackling intractable problems like climate change, chronic disease, and income inequality.  Their portfolio includes businesses that once sounded like science fiction but are reshaping billion-dollar industries. He says he's looking for technology that will “move humanity forward." But this episode isn't just about mission-driven investing.  James gets extremely tactical: he breaks down how Obvious evaluates founding teams, how he prefers to be pitched, and how your answer to “why are you building this?” can make or break your shot at getting funded. He also shares a framework for balancing ego with humility, why startups die of indigestion — not starvation — and how his experience building one of Apple's most famous failures helped him identify category-defining companies. By the end of this conversation, you'll have a clearer understanding of what top-tier VCs are looking for—and whether your startup has what it takes to earn a “yes.” RUNTIME 46:38 EPISODE BREAKDOWN (2:37) James unpacks the firm's origin story: “We love to say that all great ideas are obvious in hindsight.” (7:43) What “world-positive” investing looks like in practice. (10:41) When it comes to a founder's domain expertise, “I  don't think that there's one single archetype.” (13:46)  What's something you used to believe as a founder that changed dramatically after you became an investor?  (15:15) “A lot of the work that I do at Obvious is trying to sniff through the veneer and the BS to get to that authenticity.” (18:13) The most successful founders he's bet on “were weird, and they were ridiculed by whatever industry they were in at the start.” (19:40) Tactical lessons he learned while working at Apple for six years after they acquired his startup. (23:29) Why generative science has “ become a key investment thesis” for Obvious. (26:48) James is looking for startups that will “ output or generate new scientific breakthroughs.” (29:42) “ You almost cannot think too large in terms of the scale that we're going after.” (33:03) James shares the framework Obvious used to evaluate geothermal startup Zanskar. (37:58) The firm's sweet spot: startups that are “just one step away from commercialization.” (42:31) “ We don't get lost in the noise of what's going to happen in the next three and a half years.“ (43:54) What kind of startup would he launch today if he wanted to change the world? LINKS James Joaquin Obvious Ventures Biz Stone Beyond Diamond Foundry Virta Health Zanskar Geothermal & Minerals Gusto Xoom What is a B Corp? (B Lab) SUBSCRIBE Get the newsletter Follow Fund/Build/Scale on Instagram Thanks for listening! – Walter.

In today's episode of Tech Talks Daily, I connected with Brittany Christenson, CEO of AidKit, to explore how cutting-edge technology is being used not to disrupt markets or chase margins, but to deliver real, measurable social impact. AidKit is a public benefit corporation building infrastructure that helps vulnerable communities access aid quickly, securely, and with dignity. While many tech conversations orbit around scale and efficiency, Brittany brings a different kind of energy, one grounded in values, user empathy, and purpose-built innovation. She shared how AidKit's journey began as a nonprofit initiative during the pandemic, evolved into a for-profit startup to attract engineering talent, and most recently achieved B Corp certification, reinforcing its long-term commitment to balancing people, planet, and profit. We discussed what dignity and equity look like in real-world software experiences, and how user-centric design can transform burdensome forms and gatekeeping processes into streamlined, accessible interfaces that actually work for people in need. Aidkit doesn't stop at technology. Their model also includes multilingual support, advisory councils made up of program beneficiaries, and robust fraud prevention tools that protect both funds and privacy. One of the standout takeaways was how Brittany views trust and transparency as core features, not afterthoughts. Governments rely on Aidkit to deliver programs with high stakes and public scrutiny, and that trust is earned through a combination of technical competence, clear communication, and reliable systems. AidKit is already supporting over 200 agencies and nonprofits, has processed more than half a million applications, and recently surpassed 330 million dollars in aid disbursements, including nine million dollars in a single week. This conversation is not just about scaling a social impact startup. It is about leading with conviction, refusing to compromise mission for growth, and using the best of what technology offers to serve communities with care. How can your tech strategy support social outcomes without losing sight of the people it's built for?

When I think of a product worth buying and a brand worth supporting, Avocado Mattress is at the top of my list.   In this episode, I sat down with Vy Nguyen, Co-CEO of Avocado Mattress, to discuss what it truly takes to build a mission-driven, vertically integrated company in a category dominated by commodity players.  Vy's story is rooted in deep gratitude for his family's immigrant journey, and he brings that same heart and intention to everything he does—from sourcing organic materials to creating calm, customer-first retail spaces. We discussed the early days of Avocado, the team's commitment to vertical integration, and how their transparency and dedication to sustainability earned them B Corp certification and customer trust. What stood out most was Vy's belief that consumers want to buy from brands doing the hard work, and his team is doing just that. Key highlights from this episode:   * How Vy's family journey from Vietnam inspired his values and entrepreneurial mindset.   * Why Avocado chose to own their manufacturing, from latex factories to inner springs.   * What makes an organic mattress truly organic—and why it's hard to fake.   * The impact of COVID and tariffs on their business (and how they adapted).   * How Avocado brings its story to life through experience centers and retail partnerships.   Join me, Ramon Vela, as I listen to this thoughtful and inspiring episode as we explore how one brand is raising the bar in an industry that's long overdue for change. If you care about clean products, radical transparency, and companies that do things the right way, this is an episode you won't want to miss. For more on Avocado Mattress, visit: https://www.avocadogreenmattress.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you're stuck selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Live from the LEAD Summit, Sandy Hernandez sits down with Sarah Angelmar, Executive Director of Customer Experience at Clarins Group, the brand that helped define “clean beauty” before it was a trend. From their AI chatbot "Cara" to the emotional science behind loyalty, Sarah reveals how Clarins blends 71 years of family heritage with bold CX innovation. Timestamps [02:00] – Clarins' roots: From plant science to prestige skincare [05:30] – "Cara": The AI chatbot that supports (not replaces) beauty advisors [08:15] – Why Clarins became a B-Corp, and what it means for customers [11:45] – Rethinking loyalty: No points. No gimmicks. Just trust. [15:20] – How customer emotion informs CX design [19:10] – Family-owned in a corporate world: Moving fast without losing soul ✨ “We don't want to be transactional. We want to be unforgettable” — Sarah Angelmar Join our global retail community: www.globalretailleaders.com

Design Build Architects Creating Housing Where Communities ThriveIn this episode of the EntreArchitect Podcast, architect and general contractor Zach Sunderland shares how his dual expertise fuels the mission behind Haven, a certified B Corp based in Durham, North Carolina. Haven is working to solve the affordable housing crisis by creating high-quality, community-centered developments for underserved populations. Zach unpacks the challenges and opportunities within design-build delivery and how Haven integrates vision, construction, and social impact.Zach also dives into what it means to lead with purpose, from building a strong internal culture to embedding community collaboration into every phase of development. As both a leader and practitioner, he discusses how Haven is redefining what it means to be an architect-led design-build firm, balancing business operations with long-term impact. His ambitious goal? To house one million people over the next 100 years.Listeners will hear valuable insights on B Corp certification, community-focused entrepreneurship, and the power of aligning values with practice. Zach's story is a reminder that housing can be more than shelter, it can be a foundation for flourishing communities.This week at EntreArchitect Podcast, Design Build Architects Creating Housing Where Communities Thrive with Zach Sunderland.Learn more about Zach online at Haven, or connect with him on Instagram, Facebook, X, and LinkedIn.Please Visit Our Platform SponsorsArcatemy is Arcat's Continuing Education Program. Listen to Arcat's Detailed podcast and earn HSW credits. As a trusted provider, Arcat ensures you earn AIA CE credits while advancing your expertise and career in architecture. Learn more at Arcat.com/continuing-education.Visit our Platform Sponsors today and thank them for supporting YOU... The EntreArchitect Community of small firm architects.Mentioned in this episode:All AccessAll Access