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Tu veux utiliser Google Ads sans sacrifier tes valeurs éthiques et responsables ? Cet épisode de Slow Marketing est fait pour toi ! Découvre 5 pratiques responsables Google Ads avec notre invitée experte, Léa Gueniffet. Forte de plus de 7 ans d'expérience en SEA, Léa aide les entreprises à maximiser la rentabilité de leurs campagnes Google Ads, tout en restant fidèle à une démarche socialement et écologiquement responsable. En tant qu'hôte de L'Effet Marketing, elle a une vision unique sur l'impact des actions marketing.Dans ce live LinkedIn du 8 décembre, de 12h à 12h30, nous aborderons des questions clés pour un usage éthique et efficace de Google Ads :Comment respecter le RGPD tout en optimisant le tracking sur ton site ?Comment se positionner face aux concurrents tout en gardant une éthique irréprochable ?Quelles stratégies adopter pour une gestion de budget Google Ads responsable ?Comment doser le retargeting pour ne pas submerger ton audience ?Faut-il utiliser l'urgence et le FOMO dans tes campagnes ?Que tu sois un habitué de Google Ads cherchant à améliorer tes pratiques ou un débutant hésitant à te lancer, ce live t'offrira des insights précieux. Ne laisse pas le terrain aux entreprises sans impact social et environnemental !Rejoins-nous pour un marketing qui fait la différence, sans devenir un dinosaure !
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
NEOM founder Nicola Elliott built a global wellness brand organized entirely around four core wellbeing needs: Sleep, De-stress, Energy and Mood Boost. Starting with a single candle and a £15,000 bet, the company used essential oils to create a global business. Nicola shares how centering customer emotions shaped NEOM's product line, retail strategy, and expansion into the US. For more on NEOM, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In Episode 232 of the eCom@One podcast we're focusing on the practical integration of sustainability into the eCommerce checkout experience. The discussion explored how brands can empower customers to support meaningful environmental projects without creating friction in the buying journey. One concept discussed was the significant impact of small, simple actions at the point of purchase, offering both a boost to customer advocacy and an edge in brand loyalty. Several points were raised, including the commercial viability of embedding sustainability practices, the myth that consumers don't care about climate action and the evolving expectations surrounding ethical business practices. A key theme that emerged was the importance of starting with manageable steps to build a foundation for genuine, long-term positive impact. Whether you're an eCommerce startup or an established brand, this episode provides insightful inspiration and actionable strategies for making sustainability a core part of business growth. Time Stamps: 00:00 Journey to sustainability focus 03:16 Discovering sustainability in business 09:27 Trying new sustainable brands 12:24 Making the Checkout Experience Joyful 13:44 Transparent charity donations 19:51 Brand sustainability and market challenges 20:40 Working with B Corp businesses 25:45 Helping brands understand sustainability 30:01 Discussing B Corp certification process 31:50 Shift to value-added products 37:38 Working with merchant clients 38:33 Future of sustainability in brands 41:45 John Sills' consumer insights blog
Jasper Eales calls himself "a living upcycled human." Diagnosed with Crohn's disease and Primary Sclerosing Cholangitis as a teenager, he underwent a liver transplant in his twenties after a ten-month wait for a donor match. That experience reshaped everything: his relationship with time, with risk, and with the idea that something broken or discarded can be rebuilt into something better. A consulting project put a pile of retired yacht sails in front of him, and in 2015 he and fellow surfer Mike Schlebach co-founded Sealand Gear,handcrafting bags and apparel from upcycled sails, Bedouin stretch tents, and advertising banners. They launched at The Old Biscuit Mill in Woodstock. A decade later, Sealand has upcycled over 105 tonnes of material from landfill, holds B Corp certification, and is a member of 1% For The Planet. The brand has been featured in MR PORTER, Design Indaba, and Men's Health South Africa, and won awards including the 2019 Twyg Sustainable Fashion Award and the 2024 V&A Waterfront Our Better Nature Sustainability Award. Behind the product sits the Protect Our Paths Foundation, co-founded by Sealand and Skybound Capital, which employs previously unemployed custodians to clean shared natural spaces across Cape Town, inspired by a man named Keith Kleans who was already keeping Saunders Beach clean on his own. In this episode, Jasper and Aaron explore: The transplant and what came after: what it means to receive an organ from another life, to call yourself "upcycled," and how that experience became the foundation for a design philosophy built around the beauty of things that have been repaired rather than replaced The consulting project, the sails, and the Old Biscuit Mill: how a freelance job revealed an opportunity in discarded yacht sails, what those early days looked like selling furniture from a market stall, and the leap from noticing waste to building a company around it "Perfectly imperfect" and the stamp inside the bag: why every Sealand product carries the name of the machinist who made it, what Sealand means when they use the word "responsibility" rather than "sustainability," and how the founding WHY shapes decisions a profit-first framework would make differently Protect Our Paths and the custodians: the story of Keith Kleans and Saunders Beach, how one man cleaning a beach on his own became a registered foundation with seven custodians across four Cape Town sites Scaling impact when your raw material is waste: whether access to discarded sails and banners is the real constraint on growth, and what it looks like to commercialise upcycling at scale while keeping each product handmade Freedom over funding: why Jasper is not chasing the next raise, and what the breathing room lets him focus on The upside-down reader: how learning to read differently made him a better designer, and what it taught him about education systems that reward conformity over curiosity Family, the ocean, and the next twenty years: how having kids changed his urgency about the planet, what flexibility means to someone whose body nearly failed him, and what he hopes the next generation does differently This is a conversation about the gap between what we discard and what still has life in it, about a man who knows that gap in his own body and in the materials he works with every day. Learn more about Jasper's work at sealandgear.com, and follow @sealandgear and @jaspereales on Instagram.
Not every ocean conservation win comes from a nonprofit or a government program. In this episode, Andrew breaks down three for-profit companies that are cleaning up the ocean, funding wildlife research, and paying living wages to the people doing the work. These businesses show that conservation and profit are not opposing goals. They can be the same goal. Andrew covers 4Ocean, whose full-time captains and cleanup crews earn living wages with health insurance and bonuses across Florida, Bali, Haiti, and Guatemala. He covers Ocean Sole, the Kenyan social enterprise that pays local collectors for discarded flip-flops and employs artisans to turn that waste into sculptures sold around the world. And he covers the wildlife tracking bracelet company that lets a purchase fund a satellite tag on a real shark, manatee, or seabird, connecting buyers directly to the research their money supports. This episode is for entrepreneurs, scientists, and conservationists who want their work to have impact without depending entirely on grants or donor cycles. Andrew argues these three companies point to a business model that more of the ocean conservation space should be paying attention to: people, planet, and profit working together instead of one getting sacrificed for the others. Takeaways 4Ocean employs over 200 full-time captains and crew at living wages across Florida, Bali, Haiti, and Guatemala, plus 350+ bracelet artisans in Bali and Guatemala Ocean Sole pays Kenyan collectors for discarded flip-flops and employs local artisans to carve them into sculptures sold worldwide Wildlife tracking bracelets connect a single purchase to funding for a real satellite tag on an animal like a shark, manatee, or penguin All three companies operate as B Corps or B Corp-style social enterprises, combining environmental impact with fair local employment For-profit conservation businesses can offer more consistent funding than grant-dependent nonprofits, since revenue comes from ongoing product sales rather than competitive fundraising cycles Andrew argues the "triple bottom line" of people, planet, and profit should be the standard other conservation-minded entrepreneurs build toward Support Independent Podcasts: https://www.speakupforblue.com/patreon Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca Connect with Speak Up For Blue Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube
4ocean has removed more than 50 million pounds of plastic and trash from the world's oceans, rivers, and coastlines. That milestone did not come from a government program or a traditional nonprofit. It came from a for-profit business built around a single idea: every bracelet sold funds the removal of a pound of ocean trash. In this episode, Andrew breaks down how 4ocean went from one viral video in Bali to a global cleanup operation, why founders Alex Schulze and Andrew Cooper chose a business model over a nonprofit, and how the company built local jobs, recycling infrastructure, and B Corp accountability into its growth. He also digs into the harder questions worth asking about any cleanup business, including the tension between extraction and prevention, the tradeoff of turning recycled ocean plastic into apparel, and why independently audited impact numbers matter more than self reported totals. Whether you're building a career in ocean conservation, running a sustainability focused business, or just curious how a bracelet company ended up pulling 50 million pounds of trash out of the water, this episode gives you a clear look at what works, what's still unresolved, and what to look for the next time you're deciding where to put your money. Takeaways: 4ocean was founded in 2017 by Alex Schulze and Andrew Cooper after they saw plastic pollution overwhelming the water while surfing in Bali The company has removed more than 50 million pounds of plastic and trash from oceans, rivers, and coastlines as of February 2026 Every product sold ties directly to a measurable outcome, which makes the impact tangible for consumers 4ocean is a certified B Corp that hires and pays local workers in the regions where it operates, including Bali and Haiti The company is launching an Impact Dashboard in 2026 to give corporate partners traceable, verifiable insight into their funded impact Extraction models like 4ocean's remove existing trash, but prevention policies are still needed to stop plastic from entering waterways in the first place When evaluating any cleanup organization, look for independently audited impact numbers rather than self reported totals Support Independent Podcasts: https://www.speakupforblue.com/patreon Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca Connect with Speak Up For Blue Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Vy Nguyen bought his father's mattress factory in 2010 and spent 15 years doing everything the industry said not to do—building his own supply chain, skipping outside funding, and refusing to cut corners on materials. The result is Avocado Green, the largest organic mattress brand in the US, with 1,000 employees, more than 600 wholesale partners, and a billion-dollar target in its sights. For more on Avocado Green Brands and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode, we are joined by Craig McCrary, President of Neotech Products, to explore how a company that began in an 875-square-foot facility grew into a global operation serving thousands of hospitals across 125 countries. Craig shares how Neotech's neonatal and pediatric products support some of the world's most vulnerable patients and discusses the company's commitment to innovation, employee retention, responsible automation, B Corp values, and giving back to communities around the world.
Professor Christopher Marquis joins Ryan Honeyman to examine what we can and cannot yet prove about the financial ROI of B Corp certification. They explore why Christopher supports B Lab's shift from an 80-point threshold to minimum requirements across seven impact areas, what may be lost without clearer recognition of leading companies, and how businesses such as Tony's Chocolonely, Dopper, and Triodos pursue systems change beyond their own operations. The conversation offers practical context for B Corps, aspiring B Corps, consultants, researchers, and mission-driven leaders weighing the value and future of certification.View the show notes: https://go.lifteconomy.com/blog/b-corp-roi-standards-and-systems-change-w/-christopher-marquis
Arlene believes HR has a responsibility to look beyond the organisation and help tackle the barriers that prevent people reaching their potential. At Aegon UK, she shares how listening to colleagues and stakeholders shaped an inclusion strategy centred on social mobility, with practical work supporting young people into employment and tackling in-work poverty. Disability inclusion is a deeply personal passion for Arlene. She reflects on why disability is often misunderstood, why reasonable adjustments should be viewed as just the starting point, and how Aegon has redesigned its recruitment approach to hire for skills and potential. Arlene shares brilliant metrics demonstrating enhanced candidate experience and stronger commercial outcomes. Alongside her role at Aegon, Arlene chairs a family services charity and makes a compelling case for skills-based volunteering. Throughout the conversation, Arlene's view shines through: when HR combines commercial thinking with social purpose, organisations perform better and create opportunities for people who might otherwise be left behind. Thank you to Kin&Co for sponsoring this episode What makes or breaks large-scale transformation? Rarely the strategy - almost always the culture. Kin&Co is a certified B-Corp and female-owned consultancy on a mission to make work better for 10 million people by 2030. Using cutting-edge behavioural science, they help global organisations transform cultures and drive measurable impact on strategy, people and performance. They've developed a new behavioural blueprint for transformation, drawn from their experience at some of the UK's most iconic organisations. If you're curious, read their latest thought piece on transformation and assess your cultural readiness. Ready to build a culture that measurably drives performance? Read their thought piece at The Transformation Blueprint to learn more. References: PeopleScout UK Arctic Shores: Task-based assessments for recruitment Advancing Social Mobility in Scotland - Business in the Community Career Ready Scotland | Career Ready
「【9/1＠オンライン】誇張でも沈黙でもない第三の発信へ。 B Corpの実践から紐解く、 誠実な情報の届け方（Climate Creative Cafe 24）」 クリエイティビティで気候危機に立ち向かうプロジェクト・Climate Creative。今回は「誇張と沈黙を乗り越えるコミュニケーション・情報発信」をテーマに、ゲストとして株式会社中川政七商店の羽端さんと、B Corpの運営を支えるBMBJの溝渕さんが登壇。いかに自らのビジネスと、社会環境課題の接点を見出し、企画を立て伝えていくのかを学び、誠実な情報発信のあり方を考えていきます。The post 【9/1＠オンライン】誇張でも沈黙でもない第三の発信へ。 B Corpの実践から紐解く、 誠実な情報の届け方（Climate Creative Cafe 24） first appeared on IDEAS FOR GOOD.
"99.5% of this world is here to help you." — Joe DiazWhat if travel wasn't primarily about seeing new places—but about becoming a different person?In this episode of Leadership Story Talks, Jerome Deroy and Julienne Ryan welcome Joe Diaz, co-founder of Afar Media, the award-winning B Corp built on the belief that travel can make the world a better place.Joe shares the deeply personal story that shaped his life: at 21 years old, overcoming years of fear to move alone to Spain, reconnect with his heritage, and discover that stepping outside his comfort zone transformed far more than he ever expected.The conversation explores why curiosity is a leadership skill, how authentic travel creates empathy instead of consumption, why imperfect experiences often become the most meaningful stories, and how learning to trust strangers may be one of the greatest acts of courage in today's world.Whether you're a frequent traveler or rarely leave home, this episode offers a powerful reminder that the journey toward understanding others almost always begins by becoming willing to change ourselves.You'll Hear:- How one spontaneous decision at age 21 completely changed Joe's life—and ultimately led to the creation of Afar Media.- Why curiosity, openness, and discomfort are essential ingredients for personal growth.- The difference between consuming a destination and genuinely connecting with the people who live there.- Why the most memorable travel experiences are rarely the perfectly planned ones.- How travel can strengthen empathy, reduce fear, and help us see our common humanity.- Why giving young people opportunities to experience the world can transform communities for generations.- The connection between storytelling and meaningful travel—and why both help us understand ourselves as much as others.- Joe's unforgettable lesson from a blind travel writer: "The first thing I do is look for the first elbow to grab."- Why Joe believes that despite what we often see in the news, "99.5% of this world is here to help you."Resources & LinksLearn more about Afar Media: https://www.afar.comAfar Media on linkedin: https://www.linkedin.com/company/afar-media ; Instagram: @afarmediaFor more about Joe Diaz: https://www.linkedin.com/in/josephdiaz/ ; Experience The Listening LabLooking for greater clarity around your own story and purpose?The Listening Lab is a community for leaders, coaches, and professionals who want to think more clearly, communicate more authentically, and discover the stories that move people. Start with a free 30-day trial:https://listeninglabfreespot.carrd.coNarativ's online course in partnership with New Mexico State University Global Campus: Lead With Your Story (self-paced, on-demand course)Podcast listeners get 25% off - Use code NARATIV → Register HereLearn more about how to leverage Narativ's storytelling method for your pitch and sales team: Download our free e-book, or you're welcome to schedule a free 15-minute call with Jerome. Please join our mailing list to stay updated on all our latest episodes and events. EMAIL Jerome@narativ.comLINKEDIN https://www.linkedin.com/company/narativ-incTWITTER @narativBuy Julienne's book ...
In this summer bonus episode of The Food Professor podcast, Michael LeBlanc and Dr. Sylvain Charlebois broadcast live from the SIAL Food Innovation Show in Montreal for a conversation with Naïla Bassin, Marketing Leader Canada, and Carlo Stocco, Managing Director, North America, both of Andriani S.p.A., the Italian company behind Felicia, Italy's fastest-growing pasta brand. Felicia means "happy" in Italian, and the brand's Canadian arrival is built on a simple but stubborn problem: Canadians want healthier pasta, but the better-for-you category has long asked shoppers to compromise on taste and texture. Carlo traces the company's roots to Gravina in Puglia in southern Italy, its rapid European growth, and the decision to build a North American manufacturing facility in London, Ontario rather than simply import from Europe. That plant now anchors a national launch, with organic ingredients increasingly sourced in Canada and an ambition to bring the entire supply chain onshore. Naïla unpacks what makes the product different. Felicia owns its technology and mills its own raw materials, which matters enormously when there's no gluten to bind the pasta. The result is a seven-SKU lineup built on single ingredients and vegetables rather than blends and fillers: buckwheat, brown rice and spirulina, chickpea, red lentil, oat and green cauliflower. One organic red lentil serving delivers 23 grams of protein and 14 grams of fibre, plus iron and potassium. The oat pasta recently took home a NEXTY award for best gluten-free product at Expo West in Los Angeles, chosen from more than 1,000 submissions. The conversation turns to the retail strategy every emerging food brand wrestles with. Felicia has launched in specialty and health stores across Ontario and Quebec, landed at Loblaw in the natural health aisle, secured Costco with red lentil penne plus a limited mid-May drop of organic oat and green cauliflower cavatappi, is rolling into Save-On-Foods, and is in discussions with Sobeys. But where should it live on shelf? Carlo makes the case for the main pasta aisle using Italy's Esselunga, where 14 Felicia items sit alongside conventional pasta and grow the total category, much as cereal and bakery have already been transformed. A sharp listen for anyone tracking Canadian grocery innovation, better-for-you food trends and brand building in a crowded category. About UsDr. Sylvain Charlebois is a Visiting Professor in Food Policy and Distribution at McGill University and a Professor in Food Distribution and Policy in the Faculty of Management at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University.Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. He is one of the world's most cited scholars in food supply chain management, food value chains and traceability with over 775 published peer-reviewed journal articles. Dr. Charlebois is also an editor for the prestigious Trends in Food Science Technology journal. He co-hosts The Food Professor podcast, discussing issues in the food, foodservice, grocery and restaurant industries and which is the most listened Canadian management podcast in Canada. Every year since 2012, he has published the now highly anticipated Canadian Food Price Report, which provides an overview of food price trends for the coming year. Furthermore, his research has been featured in several newspapers and media groups, nationally as well as internationally. He has testified on several occasions before parliamentary committees on food policy-related issues as an expert witness. He has been asked to act as an advisor on food and agricultural policies in many Canadian provinces and other countries.With extensive experience collaborating with businesses, governments, and NGOs, Dr. Charlebois combines academic rigor with practical expertise, making him one of the most influential voices in the global agri-food landscape. His work continues to advance the understanding of food systems, fostering innovation and resilience in a rapidly evolving industry. In 2025, he received the prestigious Charles III medal recognizing his tremendous work in informing Canadians about food issues. Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail, The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the National Retail Federation (NRF) as a global Top Retail Voice for 2025 and 2025, and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.
The new episode of the edie Extra podcast is streaming now! Tune in as edie visits the London headquarters of Formula E. In the episode, Formula E's chief executive officer, Jeff Dodds, breaks down electric racing, the energy transition and what mainstream sport can learn from a championship built on sustainability from day one. Your host for this episode is edie's senior reporter, Sidhi Mittal.
What does it take to keep a 100+ year-old family business feeling fresh?The fourth-generation CEO of The Fine Bedding Company, Claire Watkin, uncovers a century-long journey from feathers flying around a Liverpool factory to award-winning innovation, B Corp status, and a factory in Estonia with its own beehives. Join us for a fascinating look at a leader who became MD at 28, as Claire joins us on ‘It Runs In The Family' to share how a strong values-led culture can carry a business across generations.
Sustainability isn't just good PR; it's good business math. In this episode, Andrew breaks down why companies are shifting toward circular business models, using Philips Lighting as a case study in selling light as a service instead of a product. He digs into the economics behind the shift: a British industrial symbiosis study that saved companies significant money and cut CO2 emissions, a PwC Sweden study showing double-digit operating cost reductions in circular electronics, and the rise of sustainability-linked loans that reward companies for hitting circularity targets with lower interest rates. Andrew also gets honest about the limits of corporate sustainability. Greenwashing is real, B Corp certification isn't perfect, and some consulting firms that advise on sustainability also take on fossil fuel clients. He connects this to a broader conversation about right-to-repair legislation, the EU's upcoming circular economy rules, and why appliances that used to last 20 to 25 years now often die within a decade. Along the way, he shares a personal story about a retired school principal who spent 25 years collecting bottles and cans to fund his old school, a small-scale example of the same circular thinking companies are now being pushed to adopt. This episode is part of How to Protect the Ocean's weekday coverage of ocean and sustainability news, where Andrew connects business decisions, government policy, and everyday consumer choices to the bigger picture of environmental protection. Takeaways Circular business models like Philips Lighting's lighting as a service can cut costs while extending product lifespans Industrial symbiosis and shared waste streams between companies can generate major cost savings and emissions reductions Sustainability-linked loans now offer lower interest rates to companies that hit circularity targets Greenwashing and inconsistent B Corp standards make it hard to separate real sustainability action from marketing The EU's upcoming circular economy legislation includes stricter product design rules, a digital product passport, and consumer repair rights Right to repair laws could reverse the trend of appliances failing well before their expected lifespan Deposit return systems for bottles and cans show how take-back models create financial incentive for recycling Support Independent Podcasts: https://www.speakupforblue.com/patreon Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca Connect with Speak Up For Blue Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube
Lee Caraher, CEO of Double Forte, is a widely acclaimed communication strategist known for her practical solutions to big problems. Her company works with some of the top consumer lifestyle, digital life, and wine and spirits brands in the country at many stages, from startups to mid-cap public, private and B-Corp companies. She is a straight-talker who doesn't hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble. She's also known as the "team-whisperer" for her practical approach to building great, positive, high producing work teams. Lee's the author of Millennials & Management, based on her experience with failing and then succeeding at retaining Millennials, and The Boomerang Principle about building lifetime employee loyalty. CONNECT WITH Lee Caraher LinkedIn: https://www.linkedin.com/in/leecaraher/ Instagram: https://www.instagram.com/leecaraher/?hl=en Website: https://leecaraher.com/ JOIN THE FIGHT AGAINST FOOD INSECURITY Join the fight against food insecurity here in the U.S. DONATE TODAY at Meet the Streets Outreach, INC. to fight hunger! Meet the Streets Outreach provides essential support to Houston's food-insecure communities by offering over 2,100 hot meals each month. With your help, we can continue to serve those in need. Your support ensures that we can continue to make a meaningful difference in the lives of Houston's most vulnerable residents. Thank you for considering this opportunity to invest in the well-being of our community. Food Insecure Households For many families in the U.S., the past several years have been difficult. Higher food prices, economic instability, and other factors have made providing for a family even harder. 1 in 8 households in the U.S. is food insecure. That means these families don't have enough money or resources to buy enough food for everyone in their household. As recently as 2022, 7.3 million children lived in food insecure households. Also, 16.9% of children live in poverty. SNAP Benefits More than 22 million U.S. households use SNAP benefits to help with food costs, as of April 2023. Sometimes known as "food stamps," SNAP is the federal Supplemental Nutrition Assistance Program. People who receive SNAP benefits can use it to buy groceries, seeds, and plants for food. SNAP cannot be used to purchase hot food or household items like cleaning supplies, vitamins, or diapers. CONNECT WITH Cedric Francis Website: https://www.lead2greatness.com/ Facebook: https://www.facebook.com/cedricbfrancis X: https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/cedricbfrancis/ LinkedIn: https://www.linkedin.com/in/cedric-b-francis-a0544037/
Following the merger of Invacare and Direct Healthcare Group to form DHCare, Tiffany has been helping shape a new organisation across Europe and APAC. She reflects on the realities of leading transformation, acknowledging that while change can involve difficult decisions, creating a sustainable business is what ultimately protects opportunities for people to develop and build long-term careers. Discussing HR in the age of AI, Tiffany advocates that HR's role is to ask better questions and never lose sight of human judgement, and that continuous improvement matters far more than chasing perfection. Growing up in Australia and with a career across mining, manufacturing and healthcare, Tiffany has long championed inclusion. Today, she sees diversity through a wide lens, describing it as a kaleidoscope of experiences, backgrounds, identities and ways of thinking. Throughout the conversation, one idea shines through: be more you, because that's what the people around you need most. Thank you to Kin&Co for sponsoring this episode What makes or breaks large-scale transformation? Rarely the strategy - almost always the culture. Kin&Co is a certified B-Corp and female-owned consultancy on a mission to make work better for 10 million people by 2030. Using cutting-edge behavioural science, they help global organisations transform cultures and drive measurable impact on strategy, people and performance. They've developed a new behavioural blueprint for transformation, drawn from their experience at some of the UK's most iconic organisations. If you're curious, read their latest thought piece on transformation and assess your cultural readiness. Ready to build a culture that measurably drives performance? Read their thought piece at The Transformation Blueprint to learn more.
Sustainability anxiety is real. Watching wildfires spread, sea levels rise, and ice melt while governments drag their feet on climate policy can leave anyone feeling stuck. Andrew opens today's episode by naming that frustration directly, then makes the case for where real momentum is actually coming from: business. This episode breaks down why companies are adopting sustainability practices, sometimes because they want to and sometimes because regulation and consumer pressure leave them little choice. Andrew walks through the European Union's corporate sustainability due diligence directive, a law requiring large companies to address environmental and human rights harms across their entire supply chain. He also shares a real cost savings story from Mountain Equipment Co-op's warehouse recycling overhaul, and explains how B Corp certification gives consumers a way to check a company's environmental and social record before they spend a dollar. This episode sets up Friday's interview with a sustainability consultant who works inside the entertainment industry, giving listeners the business and regulatory context needed to get the most out of that conversation. Takeaways The EU corporate sustainability due diligence directive requires large companies to address environmental and human rights harms across their full global supply chain Consumer spending and cancel culture create real pressure on companies to change their environmental practices Mountain Equipment Co-op saved millions of dollars annually after fixing its warehouse recycling and packaging process B Corp certification scores companies on people, profit, and planet, giving consumers a way to vet businesses before buying Small and medium-sized businesses face a heavier relative burden than large corporations when new sustainability regulations take effect Industry pushback has already led EU ministers to reduce the number of companies covered by the directive and delay its timeline Support Independent Podcasts: https://www.speakupforblue.com/patreon Need help with your ocean non-profit, company, or project? Get the help you need with Pisces Oceans Inc.: https://www.piscesoceans.ca Connect with Speak Up For Blue Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG TikTok: https://www.tiktok.com/@speakupforblue Twitter: https://bit.ly/3rHZxpc YouTube: www.speakupforblue.com/youtube
How do you grow a business without losing the integrity and soul that inspired you to build it in the first place?Today, we welcome Rob Craven: a purpose-driven entrepreneur, seasoned CEO, and the author of Scale Passion: A Blueprint for Building Purpose-Driven Businesses.Rob previously served as CEO of Garden of Life and MegaFood, two leading companies in the natural-products industry. Under his leadership, these businesses experienced rapid growth, achieved B Corp certification, and ultimately reached successful exits. Today, through his company ScalePassion, Rob helps founders align their personal purpose with their business strategy so they can grow their companies, expand their impact, and build something that can thrive beyond them.In this conversation, we explore what it actually takes to transform passion into a scalable business, how a founder's personal development shapes the health of an organization, and why purpose and profitability do not have to be opposing forces. We also discuss how to protect the culture, values, and deeper mission of a company as it grows, so that success does not come at the expense of its soul.This episode is for the conscious entrepreneurs who know they are here to make a meaningful impact, and who are ready to build the structure, leadership, and strategy required to carry that purpose into the masses.Send us Fan MailThis episode is brought to you by Ojas Oasis Ayurveda, Sasha's private clinical practice. Schedule a 30-minute strategy session here. For 10% off Kerala Ayurveda, use code OjasOasis. For 20% off GarryNSun, code OJASOASIS20. For 10% off Ora Cacao, code OjasOasis10. Support the showTo learn more about working with us, please visit www.OjasOasis.com Connect with us @ojasoasis on Instagram, X, TikTok, and YouTube
This week I talk to small business owner Lenny Gale. We talk about how he and his wife started Blending For Good, running an ethically-driven company, and being an influencer, on this week's Who The Folk?! Podcast.Blending For Good a web app that helps people use their Vitamix like they intended. They're also a Vitamix dealer for folks that like buying from people. All of the food they teach is 100% plant-based, and therefore pareve by default. They're a certified B Corp and give a minimum of 2% of gross revenue to No Kid Hungry.FOR LISTENERS$20 off subscriptions: https://blendingforgood.com/register/annual/?coupon=SB55KC453JLinks to send people to:blendingforgood.com (main page, core offer)blendingforgood.com/vitamix/ (if anyone's shopping for a machine)blendingforgood.com/recipes/jewfolk/ (will be a round-up of all the recipes we talked about)The Who The Folk?! Podcast is part of the Jewfolk Podcast Network, a product of Jewfolk, Inc. Episodes are produced by Jewfolk editor-in-chief Lonny Goldsmith. If you have questions, comments, or a guest to nominate, send an e-mail to editor@jewfolk.com. For more information, go to TCJewfolk.com/podcast
Bronte Campbell won three Olympic gold medals in the pool. Now she's taking on a $600 billion industry with a rule she swam by: raise the bar, then raise it again.After four Olympics and a stint in corporate strategy at EY, Bronte co-founded Earthletica, a B Corp making high-performance activewear from recycled and organic fibres with none of the forever chemicals the industry runs on. She launched the world-first Bronte Jacket weeks before racing at Paris 2024, and she's building the whole business on the idea that sustainability only works if the product performs first.We get into why she walked away from a cushy corporate setup for the uncertainty of founder life, why "your cleanest sweat yet" beat "better for the earth" as the line that actually sells, and how an athlete's relationship with discipline and recovery shapes the way she runs a company. Bronte's honest about what's still not solved, the pricing maths on sustainable fibres, and the deliberate choice to grow through community and equity crowdfunding rather than take the easy celebrity cheque.In this episode:Why performance has to come before sustainability, and how "your cleanest sweat yet" reframed the whole brand around the customerHow building a sustainable supply chain from scratch beats retrofitting one, and what it took to find manufacturers who'd say yes to tiny order volumesWhat an Olympic athlete's approach to discipline, recovery and two million minutes of work teaches you about building a brandConnect with Bronte Campbell Explore EarthleticaSubscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
What happens when the brightest minds in legal, technology, and innovation come together to shape the future of our profession? Welcome to the Legally Speaking Podcast Legal Tech Talk 2026 miniseries. As the UK's number one legal podcast and show ranked in the top 1% of podcasts globally, we're delighted to be returning as the official media partner for Legal Tech Talk for the third time. Having supported this event since the beginning. We've witnessed firsthand how it has become Europe's largest legal technology conference, bringing together the people, ideas, and innovations transforming the legal industry. Across this special series, we'll be speaking with some of the world's leading legal professionals, founders, technologists, change makers to explore what's next for law. Because our mission remains the same. Inspiring legal minds, transforming legal futures. Let's get into it. James McGregor is the founder of Ethical eDiscovery, a boutique consultancy focused on digital evidence and e-discovery. His core message is that legal teams should resist chasing AI for its own sake: get data organised, reduce unnecessary data, and define the real problem before buying new technology. He sees AI as valuable for streamlining routine work and improving access to justice, but only with strong human oversight.So why should you be listening in? You can hear Rob and James discussing:- Human Adaptation Over Tech Hype- Data Hygiene Powers Effective AI- Protect Independent Legal Judgment- Automate End-to-End Legal Workflows- Lead with Empathy and Connection.Connect with James Macgregor here - https://uk.linkedin.com/in/jamesmacgregor
In this rebroadcast of one of our most listened to episodes of all time, we dive into the prominent role of circularity in the new B Corp standards with Nellie Cohen, creator of Patagonia's Worn Wear project, and Dan Kurzrock, CEO of Upcycled Foods. Nellie and Dan share strategies for transforming waste into value across diverse industries like textiles and food. We also highlight how smaller companies and service-based businesses can integrate circularity more deeply into their operations. Tune in today!Show Notes: https://go.lifteconomy.com/blog/circularity-lessons-from-patagonia-and-upcycled-foods-rebroadcast
From Army officer to sustainability leader to Chief People Officer, unlocking human potential has been the thread running through Adam's career. Adam shares the lessons from Skanska's pioneering journey to net zero, becoming the first tier-one contractor to commit to a target. He explains why lasting change starts by understanding the audience you're trying to reach, rather than expecting people to share your passion from day one. Now leading people and culture, Adam discusses why inclusion and high performance go hand in hand, and how creating the right conditions helps people contribute at their very best. From supporting social mobility at Skanska to his work helping survivors of human trafficking to rebuild independent lives, Adam shares why creating opportunities for people to reach their potential is at the heart of leadership. Thank you to Kin&Co for sponsoring this episode What makes or breaks large-scale transformation? Rarely the strategy - almost always the culture. Kin&Co is a certified B-Corp and female-owned consultancy on a mission to make work better for 10 million people by 2030. Using cutting-edge behavioural science, they help global organisations transform cultures and drive measurable impact on strategy, people and performance. They've developed a new behavioural blueprint for transformation, drawn from their experience at some of the UK's most iconic organisations. If you're curious, read their latest thought piece on transformation and assess your cultural readiness. Ready to build a culture that measurably drives performance? Read their thought piece at The Transformation Blueprint to learn more.
What makes a brand story powerful enough to move millions of people on the world's most complex issue? Not more data. Not louder messaging. Not a bigger ask. The answer, according to serial entrepreneur Ryan Kohn, is radical simplicity — and a single theme that makes your audience feel the truth of your idea before they ever think about it. Ryan Kohn is the founder of Point One, a global business initiative that asks companies to commit just 0.1% of their revenue to accelerate the clean energy transition. That is one dollar for every thousand in revenue. A rounding error for most businesses. But pooled together, it is enough to fully fund clean energy access for the entire world within 15 years. In this episode of the Business of Story, Park Howell sits down with Ryan to unpack how he turned one of the most fatigued conversations in modern business — climate change — into one of the most compelling brand stories in the world. And what every brand builder can steal from it. WHAT YOU WILL LEARN IN THIS EPISODE How to find the single brand theme that compresses your biggest idea into your most powerful message. Ryan and his team distilled an impossibly complex global challenge into four words — almost nothing changes everything — and built an entire movement around it. Why leading with your cause is killing your message. Ryan explains why Point One never leads with sustainability, climate, or clean energy — and why that counterintuitive decision is the reason the brand resonates where others have failed. How to meet your audience inside the cultural moments they already love. Point One builds brand awareness through sport, music, art, and film rather than issue-led campaigns, reducing friction and expanding reach without alienating anyone. Why simplicity is not a shortcut in brand storytelling — it is the destination. Ryan's rule is simple: if it is not simple, it does not land. This episode shows you exactly how to apply that principle to your own brand story. How a 0.1% corporate commitment could change everything. Park runs Point One through the StoryCycle Genie live on air, surfacing the brand's core positioning statement and unique value proposition — and revealing just how precisely Ryan's team has already nailed their story. ABOUT RYAN KOHN Ryan Kohn is the co-founder of PROPER Snacks, the UK's leading premium snack brand and one of the first B Corps in the sector. From a kitchen-table idea to a global company selling over eight million snacks a month, he scaled PROPER into a household name and led its 85-person team before exiting to private equity in 2021. Alongside building PROPER, Ryan launched ventures spanning carbon-neutral property development and the UK's largest student events business, earning recognition as EY Entrepreneur of the Year. Beyond business, Ryan has long championed impact initiatives — from co-founding campaigns alongside Riz Ahmed and HRH Prince William to serving as a board member of environmental charity Hubbub. He has co-authored a B Corp guide to achieving net zero, and has mentored the next generation of entrepreneurs through programmes including Virgin Start-Up and Tesco Back It. Most recently Ryan founded Point One, a global initiative making it radically easy for businesses to support the clean energy transition. Point One asks companies to contribute just 0.1% of their revenue into a shared fund that helps unlock and accelerate clean energy projects, particularly in developing markets. By pooling these small fractions across everyday economic activity, Point One aims to create a new funding engine for global cooling and help fully fund the clean energy transition within 15 years. WHY THIS EPISODE MATTERS FOR BRAND BUILDERS This is not an episode about climate change. It is an episode about what happens when a brand story is so clear, so simple, and so true that it makes even the hardest yes feel like the easiest decision your audience has ever made. Ryan Kohn just happens to prove that principle in the most difficult storytelling arena in modern business. If you have ever struggled to simplify a complex message, lost an audience to jargon, or wondered why your brand is not moving people the way you know it should — this conversation is for you. CONNECT WITH RYAN KOHN AND POINT ONE Website: pointone.world ABOUT THE BUSINESS OF STORY The Business of Story is the top-ranked podcast for brand storytelling strategy, hosted by Park Howell — founder of the Story Cycle System and one of the world's leading brand narrative strategists. Each week Park interviews the world's brightest brand builders, marketers, and communicators to reveal how purposeful storytelling drives growth, loyalty, and lasting impact. Subscribe, leave a review, and visit BusinessOfStory.com to access tools, training, and resources that will make you a more powerful brand storyteller.
What does it really take to build a healthy design practice today? On this episode of I Hear Design, Robert Nieminen speaks with David Shove-Brown, co-founder and partner at Washington, D.C.-based architecture and design firm //3877, about the systems, values, and leadership habits that help firms stay resilient over time. Their conversation explores how culture, accountability, transparency, and mentorship shape everything from retention and team trust to client relationships and project outcomes. Shove-Brown also explains how //3877 used B Corp certification not simply as a credential, but as a framework for operationalizing its values, measuring impact, and challenging traditional assumptions about how design firms should work. For leaders thinking about the future of practice, this episode offers a candid look at what sustainable, accountable firm leadership can look like in real terms.
Cherie Hoeger is the Co-Founder & CEO of Saalt, a B Corp that creates reusable and sustainable period care products that replace disposable pads and tampons. Since Launching Saalt in 2018, the company has donated 160,000 period products to underserved women and girls in 56 countries through it's give-back program. By the third year, Cherie had scaled Saalt to 8 figures in revenue. Saalt's social impact mission is to end period poverty.On this episode, we get a chance to chat with Cherie about how she builds impact without losing her soul. Being a mother of 6 children (5 are girls), integrating her family into her business model, women led entrepreneurship, building a purpose driven brand, women's health, and so much more! Shop Saalt: https://saalt.com/Connect with Cherie: cherie.hoeger@saalt.comStay Connected With Us: https://linktr.ee/janiecharlotFollow us on You Tube: https://youtube.com/@mattersoftheheart_andsoul?si=q58FWSOGqn51NbkD
In today’s episode, Nathan Stuck sits down with Savannah Seydel to unpack what Better Earth is doing to eliminate petroleum-based plastics from our food systems and advance a truly circular economy. Savannah Seydel is Vice President of Sustainability at Better Earth, an Atlanta-based B Corp and compostable packaging provider, where she advances Better Earth's mission to realize regenerative circularity across the foodservice industry through product innovation, education and advocacy, and stakeholder engagement. She is also the founder of Sustaining Women, a network supporting and sustaining 800+ women across the environmental sector. With an expansive background that bridges creative writing, environmental public affairs, grassroots advocacy, and impact filmmaking, Savannah brings a distinct narrative lens to complex environmental and cross-functional corporate challenges. In this conversation, Nathan and Savannah dive deep into her circuitous career journey—including the fateful ski lift encounter that redefined her professional path. They discuss the historical evolution of compostable packaging, why business leaders must champion a mindset of progress over perfection, and how her newly expanded national initiative, Sustaining Women, is building a resilient, intergenerational community designed to fight change-agent burnout. RESOURCES RELATED TO THIS EPISODE Visit Better Earth www.becompostable.com Follow Better Earth on social media at: LinkedIn: https://www.linkedin.com/company/becompostable/ X / Twitter: https://x.com/becompostable Instagram: https://www.instagram.com/becompostable/ Follow Sustaining Women on LinkedIn https://www.linkedin.com/company/sustaining-women Sign Up for the Atlanta Women in Sustainability Quarterly Newsletter https://lnkd.in/efKSE7ig CREDITS Theme Music
Transformation is easy to talk about, but much harder to get right. Charlotte Hill OBE shares the story of Felix's merger with FareShare, and how a values-led approach, consistent leadership and a focus on progress helped bring people together through significant change. Working alongside Becky Hewitt OBE and the team at Kin&Co, Charlotte reflects on why the human side of transformation is where success is won or lost. Charlotte shares how the leadership team focused on creating trust from the very beginning, agreeing the principles for the merger before involving the wider organisation and role-modelling the behaviours they wanted to see. Becky brings the behavioural science, explaining why transformation succeeds when organisations make change feel desirable, possible, normal and instinctive - and why paying attention to the human experience is what makes change stick. Throughout the conversation, Charlotte and Becky explore what it takes to lead through uncertainty: creating psychological safety, inviting challenge and moving beyond simply communicating change to genuinely involving people in it. Their conversation is a reminder that while organisations may need to change, people need to feel part of the journey. Thank you to Kin&Co for sponsoring this episode What makes or breaks large-scale transformation? Rarely the strategy - almost always the culture. Kin&Co is a certified B-Corp and female-owned consultancy on a mission to make work better for 10 million people by 2030. Using cutting-edge behavioural science, they help global organisations transform cultures and drive measurable impact on strategy, people and performance. They've developed a new behavioural blueprint for transformation, drawn from their experience at some of the UK's most iconic organisations. If you're curious, read their latest thought piece on transformation and assess your cultural readiness. Ready to build a culture that measurably drives performance? Read their thought piece at kinandco.com to learn more.
More than 10,000 companies have been certified as B Corps, which requires them to change their legal structures to ensure their boards consider all stakeholders, not just shareholders; measure and manage impact; and commit to continuous improvement. On this week’s episode of the ESG Currents podcast, Clay Brown, chief standards officer at B Lab, joins Eric Kane, Bloomberg Intelligence director of ESG research, to discuss how companies balance fiduciary responsibilities with commitments to people and the planet. They also explore the biggest risks and opportunities for B Corps today, how the B Corp standards have changed over time, and much more.See omnystudio.com/listener for privacy information.
Bernard Gouw joins Ryan Honeyman to unpack the new Justice, Equity, Diversity, and Inclusion topic as part of the V2 B Corp standards. Drawing on his four and a half years at B Lab developing the Human Rights, Fair Work, and JEDI topics, Bernard explains how companies can use data, stakeholder feedback, and context-specific action to move beyond good intentions. Ryan and Bernard also explore the anti-DEI backlash, concerns around demographic data, and why JEDI work must reach beyond the workplace.View the show notes: https://go.lifteconomy.com/blog/v2-standards-jedi-w/-bernard-gouw
What happens when you strip away the assumption that success is measured solely by profit? In this deeply authentic conversation, Andy Lopata is joined by Paul Hargreaves to explore how commercial businesses can thrive by putting people and the planet at the centre of their operations. Paul opens up about his non-traditional path to business—from spending over a decade doing inner-city charity work in Deptford, South London, to starting Cotswold Fayre from the back of his car. He shares the painful reality of a massive warehouse management system failure in 2014 that nearly collapsed the business, explaining why the resulting team restructuring was a vital "pruning process" that paved the way for B Corp certification. Andy and Paul discuss the practicalities of leading with values, why Cotswold Fayre uses "heart and soul" questions to recruit for character over skills, the underutilised power of intuition in decision-making, and how Paul addresses executive loneliness. Finally, Paul defines "The Fourth Bottom Line," explaining why global change must start with the personal, internal transformation of the leader. Why might a catastrophic IT failure be the best thing that ever happens to your company culture? Discover how a business crisis can act as a natural filter, stripping away toxic patterns and misaligned team members. What are "heart and soul" questions, and how can they revolutionise your hiring process? Explore how to move past CV skills and interview candidates purely for character, deep motivation, and cultural fit. Is your workplace community crossing the line from supportive to destructive? Learn the subtle difference between healthy team friendships and negative, external relationships that can actively drag an organisation down. What is "The Fourth Bottom Line"? Find out why trying to solve massive global problems like climate change will fail unless leaders undergo a profound personal and internal transformation first. Download the full episode to discover how to align your personal growth with your business success! SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Paul Hargreaves: Website |LinkedIn | YouTube Paul Hargreaves' Books: Forces for Good and The Fourth Bottom Line Paul's Podcast: 4th Bottom Line People Mentioned: Giles Hutchins (Sussex Woods), Ben Brabin (Walking platform), Luke Ambler (Andy's Man Club). The Financial Times Guide to Mentoring What we discussed in this episode:
In episode 511, Total Retail Editor-in-Chief Joe Keenan interviews Alex Faherty, co-founder and CEO of Faherty, a certified B Corp™ premium lifestyle apparel brand known for its quality craftsmanship and surf-inspired coastal style. Alex launched the brand in 2013 with his twin brother, Mike, bringing their childhood dream to life (1:00). He shares how Faherty…
UK Investor Magazine sits down with Kevin Limn, CEO of Adsure Services, to unpack a transformational strategic update that sets out the group's ambition to become a leading cluster of specialist professional services businesses across the UK, powered by its own AI technology.Learn more about Adsure Services here. In this interview, Kevin explains how Adsure plans to build on the foundations of its established subsidiary TIAA Limited, a B Corp-certified business with more than 30 years of trusted advice and assurance work across the UK public sector. He sets out the firm's vision for diversified growth, the role of selective acquisitions alongside organic expansion, and how proprietary AI could become a value driver in its own right.Kevin also discusses TIAA Insight, the AI technology developed with the University of Essex through an Innovate UK Knowledge Transfer Partnership, and why management is exploring a dedicated AI services subsidiary to leverage the technology across the group and help power the acquisition strategy. Hosted on Acast. See acast.com/privacy for more information.
Watch the show on television by downloading the e360tv channel app to your Roku, LG or AmazonFireTV. You can also see it on YouTube.Devin: What is your superpower?Deepti: The ability to rise after setbacks and turn challenges into opportunities.Billions of toothpaste tubes end up in landfills every year, creating an environmental burden that's hard to ignore. Recognizing this, Deepti Brambl, Founder of Kaylaan, developed an innovative alternative: toothpaste tablets. The eco-friendly product eliminates the need for plastic packaging while providing a healthier, more sustainable oral care solution.“Toothpaste tablets are not a new concept,” Deepti explained in today's episode, “but for me, it was important to come up with a solution that is not just plastic-friendly but also chemical-free. All of our products are natural, which ties back to how I was raised.”Kaylaan has also expanded into mouthwash tablets and patented bamboo electric toothbrushes, solidifying their commitment to green innovation. The toothbrushes, with recycled plastic handles to combat mold growth, are fully compostable striking the balance between sustainability and practicality.This eco-conscious ethos stems from Deepti's Nepalese heritage, where everything was reused. After moving to the U.S., she was struck by the plastic waste culture and wanted to create an alternative that redefined oral care. She started small, testing products on Etsy. Her toothpaste tablets stood out, quickly becoming a bestseller thanks to community feedback.The company's community-centered approach is evident in the evolution of their product line, including fluoride-based formulas, strawberry- and watermelon-flavored tablets for kids, and neem-based tablets. Customers' input continues to shape Kaylaan's innovations: “Whoever came to us with requests, we worked on it,” Deepti noted.In just a few years, Kaylaan has earned B Corp certification twice, reflecting its strong commitment to sustainability. Revenue from crowdfunding has been instrumental in scaling operations. Deepti highlighted how funds from a $45,000 raise helped move the company into a new facility, upgrade machines, and achieve compliance with FDA and GMP protocols.Currently, Kaylaan is raising capital through regulated investment crowdfunding on Honeycomb Credit. This presents an exciting opportunity for sustainability-minded investors to support Deepti's vision of redefining oral care.Deepti's journey exemplifies the power of mission-driven innovation. By tackling environmental challenges head-on, Kaylaan is demonstrating how purpose and profitability can coexist in harmony.tl;dr:Kaylaan develops eco-friendly toothpaste tablets to reduce waste and promote sustainable dental care.Deepti Brambl draws inspiration from her Nepalese heritage to drive innovation at Kaylaan.Crowdfunding on Honeycomb Credit has empowered Kaylaan to scale operations and achieve regulatory compliance.Customer feedback has shaped Kaylaan's diverse products, including fluoride-based and neem-flavored options.Deepti's resilience and passion for sustainability have propelled Kaylaan's mission to new heights.How to Develop Resilience As a SuperpowerDeepti's superpower is resilience—the ability to rise after setbacks and turn challenges into opportunities. She explained, “You fall as many times as possible, because that's where real creativity, real strength, and real learning happen.” Her perseverance fuels Kaylaan, as Deepti embraces obstacles as steppingstones for growth, strength, and creativity.Deepti vividly recounted the 10-hour ordeal of relocating a 5,000-pound tablet-press machine to a new manufacturing facility. After renting a forklift that couldn't manage the task, she worked with a team of local professionals to resolve the situation. Despite setbacks, her persistence resulted in more efficient production and significant quality improvements for Kaylaan's products.Tips to Develop Resilience:View challenges as opportunities for creativity and growth.Accept failure as part of learning and keep moving forward.Build strong community and business relationships for support during tough circumstances.Prioritize preparation upfront to avoid costly mistakes later.Embrace the idea that obstacles are a pathway to innovation and strength.By following Deepti's example and advice, you can make resilience a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileDeepti Brambl (she/her):Founder, KaylaanAbout Kaylaan: We make oral care better for people and the planet. Our toothpaste tablets eliminate plastic tube waste, reduce water consumption, and deliver clinically effective results — proof that a daily habit as simple as brushing your teeth can be part of a more sustainable world.Website: kaylaan.comCompany Facebook Page: facebook.com/kaylaantoothpasteCompany Twitter Handle: @KaylaanTabsInstagram Handle: @kaylaantoothpasteOther URL: invest.honeycombcredit.com/campaigns/Kaylaan-2Biographical Information: Deepti Brambl, originally from the Himalayas, is the founder and lead engineer behind Kaylaan, a B Corp‑certified sustainable oral care company based in New York. Deepti has been featured in publications like Happi Magazine, Long Island Press, CanvasRebel, and on the “Founders, Unfiltered” podcast. On the Happi Podcast, she discussed Kaylaan's innovative approach to oral care and eco-packaging, positioning the brand at the intersection of sustainability and consumer convenience.LinkedIn Profile: linkedin.com/in/deeptibramblSupport Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include Fureelz, High Desert Gear, and Climatize. Learn more about advertising with us here.Max-Impact Members(We're grateful for every one of these community champions who make this work possible.)Brian Christie, Brainsy | Cameron Neil, Lend For Good | Carol Fineagan, Independent Consultant | Hiten Sonpal, RISE Robotics | John Berlet, CORE Tax Deeds, LLC. | Justin Starbird, The Aebli Group | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Mark Grimes, Networked Enterprise Development | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Mike Babbit | Coledger Solutions | Mike Green, Envirosult | Nick Degnan, Unlimit Ventures | Dr. Nicole Paulk, Siren Biotechnology | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Scott Thorpe, Philanthropist | Sharon Samjitsingh, Health Care Originals | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.How to Score the Economic Health of Your Community: On Friday, June 26th at 9:00 AM Pacific Time, we'll share a recording of a brilliant webinar led by Michael Shuman, publisher of the Main Street Journal, hosted by Jen Risley of AMIBA. You can watch it when it plays on SuperCrowd.tv. Download and install the app to your Roku or Amazon Fire TV device in advance!Join the SuperCrowd Impact League! You can be recognized for making impact investments via Reg CF. See how your activity compares to your peers. It's free. Win valuable prizes. Start now!SuperCrowd Impact Member Networking Session: Impact (and, of course, Max-Impact) Members of the SuperCrowd are invited to a private networking session on July 14th at 8:00 PM ET/5:00 PM PT. Mark your calendar. We'll send private emails to Impact Members with registration details. Upgrade to Impact Membership today!SuperCrowdHour, July 15, 2026, at 12:00 PM Eastern. Devin Thorpe, CEO and Founder of The Super Crowd, Inc., will lead a session on “How to Make a Splash With Your Campaign Launch.” Drawing on his extensive experience helping entrepreneurs and impact-driven founders succeed in investment crowdfunding, Devin will share proven strategies for creating momentum and attracting attention when launching a crowdfunding campaign. In this session, he'll explore how founders can prepare for a successful launch, build excitement before going live, engage their networks effectively, and generate the early traction that often determines long-term campaign success. Attendees will learn practical tactics for storytelling, outreach, media engagement, and community building, along with common mistakes that can limit visibility and investor interest. Whether you're preparing for your first crowdfunding raise or looking to improve the performance of a future campaign, this SuperCrowdHour will provide actionable insights to help you launch with confidence and maximize your campaign's impact from day one. Register now!SuperCrowd26 featuring PurposeBuilt100™: This August 25–27, founders, investors, and ecosystem leaders will gather for a three-day, broadcast-quality global experience focused on disciplined capital formation, regulated investment crowdfunding, and purpose-driven growth. We're bringing together leading voices in impact investing, compliance, digital marketing, and circular economy innovation to deliver practical frameworks, real-world case studies, and actionable strategies. The event culminates in the PurposeBuilt100™ Showcase, recognizing 100 of the fastest-growing purpose-driven companies in the U.S. Register now to secure your seat and get all the details. August 25–27, streaming worldwide.Share the application for the PurposeBuilt100™: Purpose-driven founders deserve recognition. The PurposeBuilt100™ application window is now open—celebrating the fastest-growing companies building profit with purpose. If you know a founder creating real impact and real growth, please share this opportunity. Applications are free and confidential. Explore the program and apply today: PurposeBuilt100.com.Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Register Now! October 20th and 21st will be the Crowdfunding Professional Association Regulated Investment Crowdfunding Summit for 2026. This is the event of the year for everyone in the crowdfunding ecosystem.If you would like to submit an event for us to share with the 10,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.Manage the volume of emails you receive from us by clicking here.We share educational information—not investment advice. Some links may generate compensation. See our full disclosure.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe
Margo Walsh is an entrepreneur on a mission to prove that second chances are good for business. As founder of MaineWorks — a certified B-Corp — she has built a model that connects people with substance use disorder and/or criminal records to meaningful employment in the construction sector, tackling two of society's most persistent challenges at once. MaineWorks doesn't just find jobs for people — it sets them up to succeed. Through the non-profit she co-founded with her sister, Margo ensures that returning workers have what they need to show up and thrive: like proper clothing, boots, transportation, and the basic building blocks of a fresh start. What began in Maine has grown into a regional movement, expanding across New England and serving as a replicable blueprint for companies and communities across the country. Margo's work has earned widespread recognition and multiple awards — and in this episode, she shares what it was like to attend a State of the Union address as a senator's guest, a testament to the national impact of her vision. This is a story about optimism in action — and what becomes possible when we invest in people others have written off. Chapters: 00:00 Employing the Unemployable 02:13 Maineworks: A Staffing Agency with a Mission 05:42 Recruitment and Retention Challenges 09:10 Margo's Passion and Mission 13:42 United Recovery Fund: Addressing Basic Needs 17:10 Expansion and Industry Focus 20:01 Supporting New Americans 23:26 Navigating Systems and Maximizing Value 27:00 Engaging Business for Social Impact 31:26 The Value of B Corp Status 34:14 State of the Union and Future Aspirations 39:58 Optimism and Call to Action
When a company pollutes a river, cuts wages, or buys its way out of accountability, who actually pays the bill? According to Christopher Marquis, the answer is almost always the rest of us. In this episode of the Read Responsibly Book Series, host Marcy Twete sits down with Chris — Sinyi Professor at Cambridge Judge Business School and author of The Profiteers: How Business Privatizes Profits and Socializes Costs — to talk about the structural forces that make corporate accountability so hard, what corporate gaslighting and astroturfing actually look like in practice, and why the B Corp movement might be one of the most important experiments in capitalism happening right now. A wide-ranging, honest conversation about the system, the language we use to describe it, and whether business can still be reformed from within.
Douglas Lamont, CEO of Tony's Chocolonely, joins Ryan Honeyman to discuss how Tony's is using business to help end exploitation in the cocoa industry. Drawing on his experience at Innocent Drinks and Tony's, Douglas shares how Mission Lock, Open Chain, and the 5 Sourcing Principles help the company protect its purpose while scaling its impact. Listen in for a practical conversation about ethical sourcing, B Corp certification, the Better Business Act, and how companies can help shift entire industries.View the show notes: https://go.lifteconomy.com/blog/tonys-chocolonely-mission-lock-open-chain-b-corps-w/-douglas-lamont
Can you scale your corporate impact without completely running yourself into the ground? In today’s episode, Nathan Stuck sits down with Elaine Dinos, Founder of Kindred Lane, to unpack how to help leaders move past the exhausting cycle of over-extension and step into a more sustainable, aligned way of leading. Elaine is a newly certified B Corp founder and former partner at Korn Ferry with over a decade of experience guiding executive searches for legendary brands. After navigating her own "breakdown to breakthrough" career moment, she launched Kindred Lane to serve as a nature-backed sanctuary where leaders go to grow. In this deeply candid conversation, Elaine breaks down the core elements of a truly regenerative corporate culture and shares how she helps leaders make business purpose human-centric. Listeners will walk away with a fresh blueprint for balancing intense growth with personal sustainability. Upcoming Event: Kindred Lane is hosting a Regenerative Leadership Retreat in Serenbe, October 20-23! Check out their website for dates and registration details to focus on your personal and organizational impact. RESOURCES RELATED TO THIS EPISODE Learn more about Kindred Lane at https://www.kindredlane.com Connect with Elaine Dinos on LinkedIn: https://www.linkedin.com/in/elaine-dinos-4179a73/ Learn about B Local Georgia at https://blocalgeorgia.com/ Learn about Profitable Purpose Consulting at https://www.profitablepurposeconsulting.com/ CREDITS Theme Music
The last time Fireclay Tile CEO Eric Edelson was on the podcast, he shared the story of how he took over the company and, in a Jerry McGuire moment, turned its business model upside down. Six years later, and Fireclay has grown considerably, and Edelson has been on an acquisition spree, recently picking up Fox Marble, a sizeable Bay Area area fabrication and installation firm. On this episode of the podcast, Edelson tells host Dennis Scully about why running a company in California is both an opportunity and a challenge, why he still believes in the B Corp model, and why the biggest change to his approach has been learning how to plan for success. This episode is sponsored by Ernesta and KohlerLINKSFireclay TileDennis ScullyBusiness of Home
Ralph welcomes political consultant and pollster, Celinda Lake, to outline a ten-point Progressive Contract for America that she and Ralph believe – if adopted by Democratic candidates— will ensure they landslide the Republicans in the midterms. Then, Ben Cohen stops by to fill us in on his “Free Ben & Jerry!” campaign to take back the brand from the conglomerate that no longer retains the social justice values of their original company. Plus, Marine Corp veteran, Matthew Hoh, tells us about the provocative speech he made on Veterans Day entitled “Armistice Day and the Empire.”Celinda Lake is a political strategist and president of Lake Research Partners. She and her firm are known for cutting-edge research on issues including the economy, health care, the environment and education, and have worked for a number of institutions including the Democratic National Committee, the Democratic Governor's Association, AFL-CIO, SEIU, CWA, Sierra Club, NARAL, Human Rights Campaign, Planned Parenthood, VoteVets Action Fund, and the Kaiser Family Foundation. Her international work has included work in Liberia, Kyrgyzstan, Belarus Ukraine, South Africa, and Central America.I think [a Compact for America] is a really, really, really important idea, and it's absolutely essential to winning…And it should include concrete economic proposals. And it is noticeable that the two people who won governorships in 2025—Abigail Spanberger and Mikie Sherrill—both had contracts with their voters.Celinda LakeDemocrats need to lay out ten concrete proposals and run on them. We have the critique of what's going on. We understand what's happening in real people's lives. The third leg of the stool is offering our alternative—and a concrete alternative that people can pass on to their friends and family, that people can hold us accountable for. And the last of the ten proposals in the contract needs to be something about campaign finance reform. We have to get corporate money out of politics, or our system will continue to be rigged against us and rotting from the middle.Celinda LakeBen Cohen is an entrepreneur, philanthropist, and longtime anti-war activist. He is a co-founder of the ice cream company Ben & Jerry's and a prominent supporter of progressive causes. He is co-founder of Up In Arms, a public education and advocacy campaign pushing for a common-sense approach to military budgeting.What's happened is that the company recently got owned by the Magnum Corporation, and the Magnum Corporation has disbanded that independent board of directors. I mean, it's kind of a crazy, stupid move because it's under that independent board (which has legal authority over the social mission and the quality of the product and the use of the trademark) it's under that independent board that the company has grown and done so well. But they've gotten rid of the independent board.Ben CohenWhen Ben & Jerry's was in the midst of trying to fend off this acquisition, there were some new laws that were passed in Vermont that allowed a consideration of the benefit of the community with regard to a potential sale. And after the sale happened, B Corporation started. And I've talked with the founder of B Corp, and he was saying that one of the inspirations for starting B Corporations was what happened to Ben & Jerry's. So B Corporations are a different legal structure for corporations which requires them to take into account the social benefit to the community and legally makes it easier to resist these efforts to have the company taken over.Ben CohenMatthew Hoh is a disabled Marine Corps veteran of the Iraq War and former Afghan War State Department Officer. In 2009, after being appointed to the Foreign Service, Hoh resigned his post in Afghanistan over the Obama administration's escalation of the Afghan War. He is now an analyst and commentator on foreign and military policy issues as a senior fellow with the Eisenhower Media Network. He serves on the advisory boards of many peace organizations, including Veterans for Peace and World Beyond War, and is an associate member of Veteran Intelligence Professionals for Sanity.The United States recognized Armistice Day as a holiday until after the Second World War. And then in the height of the Cold War in the early 1950s, this idea of a holiday dedicated to peace, a holiday dedicated to the abrogation of warfare, a holiday that exposed just how false the motives for war are—oh that was incredibly troublesome. That was very problematic for the American empire (again, at the height of the Cold War). So there was this campaign to rename Armistice Day to Veterans Day. And this way, it became not a remembrance of the horrors of war, of what war entailed, of who profited from war. But rather a celebration of American veterans, that they have won freedoms, they have protected us from overseas enemies—and utilizing veterans, then, as a tool to crush dissent, to silence opposition.Matthew HohClick here to sign up to get a copy of Matthew Hoh's "Armistice Day and the Empire”News 6/19/26* Our top stories this week are about major local progressive victories. Here in Washington, DC Ward 4 Councilmember Janeese Lewis George – endorsed by a broad coalition of groups including the Metro DC DSA, the AFL-CIO, the Sierra Club and many more – has triumphed in the Mayoral primary. Lewis George trounced her centrist opponent, Councilmember Kenyan McDuffie, who was backed both by major local corporate interests, such as the realtor lobby and even the Washington Parking Association, but also Democratic Party power brokers, including two former DNC Chairs. Lewis George, hailed as DC's answer to Zohran Mamdani, won over 50% of the vote in the first round, meaning that while this is DC's first mayoral election under ranked-choice voting, this race will not trigger this mechanism. McDuffie, for his part, won around 36% of the vote, coming ahead of Lewis George only in Ward 3, the wealthiest in the District. While votes remain to be counted, McDuffie has conceded.* Another DSA-backed candidate is poised to win a seat on the DC council. In Ward 1, Aparna Raj appears to have come up just short of 50% but while this means the race will go to a second round of ranked-choice reallocation, given that Raj is more than 25 points ahead of her nearest opponent, her victory is all but guaranteed. This is based upon data from the DC Board of Elections. Raj's impending victory, paired with that of Janeese Lewis George and others like Oye Owolewa demonstrates that the DC DSA is an electoral force to be reckoned with.* In more progressive electoral news, Semafor reports Bernie Sanders has endorsed former Congresswoman Cori Bush in her “comeback” bid for her old seat. Bush, a nurse and Black Lives Matter activist, was a member of the “Squad” in the House before she was defeated by a primary challenge from the right, backed in large part by AIPAC money. With the Republican redistricting in her home state of Missouri, this seat is now the sole remaining safe Democratic seat in the Show-Me State. In a statement, Bush said she was “honored to be endorsed” by Sanders, whom she called a “true leader in our movement to guarantee healthcare, housing, and childcare for all.”* Another much-publicized Bernie endorsement was announced this week: that of Tennessee state Rep. Justin J. Pearson. Pearson was originally running as a primary challenger against longtime incumbent Congressman Steve Cohen in Tennessee's 9th congressional district, but since the state Republicans redrew the districts Cohen has decided to retire, leaving the Democratic nomination to Pearson for the taking. While this district has been drawn in such a way to make it difficult for a Democrat to win, Pearson argues that “You've got a number of disaffected Republican voters, you've got a number of distraught MAGA voters, and you've got fired-up Democrats, which is a perfect recipe for success for us…Because our tent is big enough for everybody who is feeling that this status quo was rigged and broken against working-class folk, and want to see a future that is more just,” per the Intercept.* Elsewhere in the South, the race in Florida's 20th congressional district is descending into chaos. Debbie Wasserman Schultz, the powerful centrist Democratic congresswoman who was drawn out of her traditional seat by the recent Republican-led redistricting is now officially running in this district, a move that “disappointed” Florida Democratic Party Chairwoman Nikki Fried, according to the Miami Herald. Fried further stated that Wasserman Schultz “[refused] to engage in meaningful dialogue about her decision.” Elijah Manley, the progressive candidate in this race, had harsher words for DWS. In a quote reported by Florida Politics, Manley stated “I'm not surprised that Debbie Wasserman Schultz is carpetbagging to FL-20, a black opportunity district, abandoning her own district and constituents…She is no different than the Republicans that are eviscerating black representation across the South. She is everything that's wrong with the broken unpopular Democratic establishment…I look forward to retiring her from public office permanently.”* Facing down the barrel of this decision, several of the Black candidates running in the 20th convened to discuss a plan to consolidate in order to ensure the district would continue to be represented by a Black member of Congress, as it has been for the past 34 years. However, CBS reports that plan has “fallen apart” as the filing deadline passed with none of the major Black candidates bowing out. This report includes statements from Sheila Cherfilus-McCormick, who, the piece notes, resigned from this very seat in disgrace earlier this year amid a congressional ethics investigation, saying she is “excited to campaign in the district I have represented for the last 5 years.” Dale Holness, the former Mayor of Broward County, said, “It has to be about policies that produce prosperity for the people.” Elijah Manley, said “I think it's going to come down to who works the hardest, and I think I'm going to work the hardest.” To this end, Manley has recently racked up major progressive endorsements in Florida, including Armando Grundy-Gomes, President of the Democratic Black Caucus of Florida, the Democratic Progressive Caucus of Florida, through President Matthew Grocholske, and Black Voters Matter lead Florida organizer Jamil Davis. According to the most recent polling, Manley lags behind Wasserman Schultz 21% to 39% in initial ballot testing, but blitzes into the lead 36% to 27% after voters receive candidate biographical information, per Florida Politics.* Another major political story from Florida is the comeback bid of former Congressman Alan Grayson. Grayson, who won a House seat in 2008, lost it in the Tea Party wave of 2010, won another seat, ran unsuccessfully for Senate, and then sought a comeback in 2018 is running in Florida's 7th congressional district, AOL reports. Grayson, known during his time in Congress for his “combative style and frequent clashes with Republicans,” is seeking to unseat scandal-plagued incumbent Republican Congressman Cory Mills. As this piece notes, Mills has “faced allegations ranging from sextortion claims made by a former girlfriend to accusations that he embellished aspects of his military record,” as well as what appears to be clear instances of corruption, such as driving government contracts to entities he owned. However, before these two have any chance of facing off against one another, both will have to get through his own party's primary.* Looking to Latin America, the outgoing President of Colombia Gustavo Petro, has published a fascinating op-ed in the Washington Post. In this piece, President Petro emphasizes how his government – considered one of the most opposed to American intervention in the region – has cooperated with the United States on shared objectives including stopping the “deadly flow of drug trafficking and transnational criminal violence.” Throughout the op-ed, Petro goes to great lengths to talk up Trump and how they have collaborated on mutual goals, even ending the piece by writing that “with continued U.S.-Colombia partnership, we can truly make the Americas great again.” This apparent about face from Petro, culminating in an obsequious appeal to Trump's favor, has led many to speculate about Petro's motivations here, including fear for his own safety, possible persecution within the American legal system or intervention in Colombia if his designated successor Ivan Cepeda ultimately wins the Colombian runoff presidential election this month. Whether or not this stratagem will work remains to be seen, but with Trump, flattery can get you everywhere.* In neighboring Peru, votes continue to be counted in the razor's edge race between Keiko Fujimori and Roberto Sánchez. The votes for the election, held on June 7th, are almost completely counted now – the tally stands at 99.38% – and at the moment Fujimori leads by around 39,000 votes. However, around 140,000 votes have been formally challenged, with 60% of those coming from Fujimori strongholds like Lima as well as Peruvians abroad. This from Reuters. Peru's political system has been wracked by instability, with the country going through nine presidents in the last ten years. Another painstakingly close election is unlikely to restore stability no matter who comes out on top.* Finally, we turn to the Middle East, where it seems the numerous parties involved in the latest round of peace talks may have finally reached a deal. According to Al Jazeera, in addition to the US-Iran agreement, rooted in a Memorandum of Understanding (MOU) which includes financial concessions to the Islamic Republic, Israel and Hezbollah are pursuing a ceasefire in Lebanon. However, Israel's notoriously loose interpretation of ceasefire agreements jeopardizes both this deal and MOU. Journalist and expert Rania Khalek states simply that “From Iran's perspective, continued Israeli strikes would be a violation of that understanding.” Vice President JD Vance, who has been intimately involved in these negotiations, expressed a sharp warning to Israel not to jeopardize the deal and risk alienating Trump, their “only ally” left. Trump for his part is already hedging, saying “If it works out, I'm going to take the credit…If it doesn't work out, I'm blaming JD,” per CNN. A report in the Hill indicates that Republican Senators would largely oppose the deal if it were submitted for their approval, but given the increasing concentration of foreign policy powers in the executive branch, it is unlikely the Senate will even be consulted.This has been Francesco DeSantis, with In Case You Haven't Heard. Get full access to Ralph Nader Radio Hour at www.ralphnaderradiohour.com/subscribe
Six years ago, Christopher Marquis wrote that the B Corp movement was remaking capitalism. Today the movement is twenty years old, ten thousand companies strong, and in the middle of a reckoning. Marquis, Sinyi Professor at Cambridge Judge Business School and author of Better Business, Mao and Markets and The Profiteers, joins the show to talk straight. Why the Dr. Bronner's exit and the Nespresso certification forced B Lab to tighten its standards. Why a company's positives can no longer outweigh its negatives. Why regulation catching up is not a threat to B Corp but the highest form of success. We also go where few sustainability conversations dare: China's dominance in clean energy despite its authoritarianism, the risk of a K-shaped world that leaves the Global South behind, and where Africa really stands.
We welcome Rebecca, Co-CEO of Badger, ethnobotanist, and seasoned operational visionary. Bringing years of experience transforming her family's second-generation business into a certified B-Corp powerhouse, Rebecca is now steering the global trajectory of a market-dominating natural skincare collective.In this sharp conversation, Seb and Rebecca deconstruct the traditional boundaries of business. From embedding Badger's core DNA into a holistic ecosystem of a waterless, five-ingredient crystallization chemistry to leveraging radical 10% profit-sharing equally distributed across all employees. Rebecca lays out the definitive blueprint for maximizing conscious enterprise potential. She delivers a masterclass on mission-driven, long-range scaling, while offering a grounded critique of the modern corporate obsession with greenwashing and explaining why genuine workplace culture is our ultimate weapon against standard capitalistic greed.Topics DiscussedRapid-fire Smash or Pass on corporate culture and scaling trends.Proof that ethical businesses can be hyper-profitable.Leading with a core mission to do more good than harm.The radical science behind a 4-ingredient sunscreen.Why going values-first beats traditional consumer data.Navigating pandemics, family boardrooms, and leadership handoffs.Radical profit sharing as the ultimate antidote to turnover.Connect with Rebecca on LinkedInConnect with Sebastian on InstagramSebastianNaum.com
What does it mean for a company to respect human rights, and how can the new B Corp standards help companies focus on the places where they may be causing or contributing to harm? Social impact specialist Bernard Gouw joins Ryan Honeyman to unpack the Human Rights topic in the new B Corp standards, including human rights due diligence, salient human rights issues, supply chains, procurement, client screening, and the limits of social audits. This conversation helps B Corps understand how to move beyond policy language and begin building the systems, processes, and judgment needed to take human rights seriously.View the show notes: https://go.lifteconomy.com/blog/v2-standards-human-rights-w/-bernard-gouw
In this episode, Nathan Stuck sits down with Tara Jenkins, founder of Conscious Revolution, to discuss her 25-year journey through the "belly of the beast" in corporate HR. Tara shares her transition from a high-stakes executive to a "recovering HR person" who now helps businesses build cultures of dignity and transparency. They explore the systemic issues of "supremacy culture," the vulnerability of leaving the corporate inner circle, and why the B Corp community is vital for leaders looking to reconnect the head and the heart of their business. RESOURCES RELATED TO THIS EPISODE Learn about Consvious Revolution at https://www.consciousrevolution.com/ Follow Conscious Revolution on LinkedIn https://www.linkedin.com/company/conscious-revolution/ Follow Tara on LinkedIn https://www.linkedin.com/in/tara-jenkins/ Learn about B Local Georgia at https://blocalgeorgia.com/ Learn about Profitable Purpose Consulting at https://www.profitablepurposeconsulting.com/ CREDITS Theme Music
AI in healthcare may be entering a new chapter, one where the biggest question is no longer whether the technology works, but who is willing to deploy it, measure it, and take responsibility for the risk.This week, Steve sits down again with Eric Larsen to revisit his predictions from last year's Webby-winning episode on generative AI in healthcare. Eric argues that the first wave of AI has been inflationary, reinforcing the old payer-provider payment model, but that the next wave could be deflationary as automation moves into revenue cycle, administrative work, clinical reasoning, and drug development. They discuss why incumbents still have a narrow window to co-develop the future, why clinical AI may move faster outside the US, and why liability may become the deciding factor in who wins.We cover:Why healthcare is still the sector most exposed to AI-driven changeHow AI has reinforced fee-for-service dynamics so far, and why that may soon reverseWhat makes some healthcare work more automatable than othersWhy liability may determine how fast clinical AI gets adoptedWhich health systems, payers, and life sciences companies are moving fastestWhat will change across providers, payers, and pharma over the next year—
The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that's rooted in Cincinnati and planted in purpose. Driven to craft great beer - but more importantly - build a business dedicated to doing good, MadTree protects and celebrates nature while reducing impact on the environment. MadTree is a B-Corp certified company and proud member of 1% for the Planet with a commitment to donate 1% of sales to local, sustainable nonprofits. Follow John on LinkedIn at: https://www.linkedin.com/in/johnwfitzg/Follow Mad Tree Brewing online at: https://madtree.com/ John answers these questions:What is the one core discipline or strategic framework from that world that you've found most indispensable when running a craft brand like MadTree?How do you find the balance between Big CPG rigor and the "fail fast" agility required in the craft brewing industry?When you look at the beer aisle now—which is notoriously crowded and fragmented—how do you apply a "Category Management" mindset to help MadTree win at the shelf against the mega-brewers?How are you leveraging your background in retail partnerships to ensure MadTree isn't just a "local favorite" but a "must-have" brand for major regional retailers?From a leadership perspective, how do you ensure that sustainability isn't just a marketing "badge" but a functional part of your supply chain and operational DNA?You're managing a complex journey between the taproom (DTC/Experience) and the grocery store (Wholesale). How do you ensure the brand "feeling" a consumer gets in the Oakley taproom translates when they are picking up a 6-pack at Kroger or Meijer?In craft beer, data can often be opaque. How are you building a "Full View" of your consumer, and are you leveraging tools like AI to predict the next big flavor profile or seasonal trend?How is MadTree evolving its product portfolio to capture that shifting demographic and maintain relevance?For a regional brewer, how critical is real-time inventory and sales data to your production planning, and how do you handle those "uncomfortable" supply chain moments?What is the biggest "reality check" you can give to someone looking to transition from a global giant like Kellanova to a high-growth local leader like MadTree?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Care More Be Better: Social Impact, Sustainability + Regeneration Now
Most companies aren't trying to greenwash. They're trying to put their best foot forward — and that's exactly where they go wrong. Helen Neal, founder of HN Communications and creator of the IMPACT framework, has spent over a decade helping major organizations including Bosch, Heineken, and Aston Martin close the gap between what they say and what they actually do on sustainability. In this episode, she joins Corinna Bellizzi to unpack why corporate sustainability communication keeps failing — and what radical honesty, strategic storytelling, and the right AI tools can do to change that. They explore the difference between greenwashing and green hushing (the dangerous silence that's now spreading as companies grow too afraid to say anything at all), why human stories and measurable impact always outperform data tables, and what it actually takes to build stakeholder trust that can't be bought with an advertising campaign. Helen shares her IMPACT framework — Integrity, Meaning, Proof, Action, Consistency, Transparency — and introduces Zena, the AI governance platform she's building to help sustainability teams navigate regulatory risk before they publish. They also dig into B-Corp certification, the Polish beer brand using bison conservation to build authentic purpose, and why Tony's Chocolonely's decision to publicly disclose child labor in its supply chain — rather than hide it — became one of the most powerful trust-building moves in recent brand history. If you work in sustainability, communications, or purpose-driven business, this episode will change how you think about what you say — and what you've been afraid to. COMPLETE BLOG & TRANSCRIPT: https://caremorebebetter.com/making-sustainability-more-than-just-a-buzzword-with-helen-neal/ About Guest: Helen Neal is the founder of HN Communications, a certified B Corp sustainability communications consultancy. She launched the agency to help businesses become a genuine force for good through clear, credible communication. With over a decade of experience at Nissan, Virgin Atlantic, and the UK Parliament, Helen specializes in bridging the gap between corporate ambition and public trust. Her clients include Bosch, Heineken, Aston Martin, and The Climate Group, working across stakeholder engagement, executive positioning, and net-zero storytelling. In 2024, she began building Zena, an AI governance platform helping sustainability teams navigate regulatory risk and avoid greenwashing. Guest LinkedIn: https://www.linkedin.com/in/helen-neal-02261129/ Guest Website: https://www.hncomms.co.uk/ Guest Social: https://www.instagram.com/helen_hncomms/ https://www.youtube.com/@HNCommunications Show Notes: 01:29 - How To Translate Sustainability Into Real Action 08:53 - Understanding The Real Impact Of Greenwashing 13:01 - Talking About Your Challenges With Confidence 23:32 - Showcasing Sustainability Efforts In The Most Creative Way 29:36 - IMPACT Framework And The Power Of AI 37:10 - Insights And Realizations As A B-Corporation 39:33 - How To Get Sustainability Communication Right 43:00 - Get In Touch With Helen And HN Communications 46:41 - Discussion Wrap-up And Closing Words Helen is currently accepting 5–10 global businesses (500+ employees) for a Zena trial beginning May/June 2026. Reach out through hncomms.co.uk for details or to request a free sustainability communication audit. BUILD A GREENER FUTURE with CARE MORE BE BETTER Together, we planted 36,044 trees in 2025 through our partnership with ForestPlanet. We screamed past our goal of planting 20,000 trees thanks to subscribers like you! NEW CAUSE PARTNER FOR 2025-2026 SELECTED! If you value open dialogue, sustainability, and social equity, I invite you to support our new cause partner — Prescott College. To learn more about this effort and to support the show, visit: https://caremorebebetter.com/support/ Follow us on social media: YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://www.tiktok.com/@caremorebebetter Instagram: https://www.instagram.com/caremorebebetter Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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