The Peanut Podcast

In a flavorful new episode of The Peanut Podcast, NPB co-hosts Lauren Highfill Williams and Ashton Pellom take listeners on a delicious deep dive into one of America's most beloved pantry staples: peanut butter. With this being the first-ever episode available in both video and audio formats, fans can now see the peanut passion in action. The hosts are joined by four leading voices in peanut butter: Lee Zalben, founder of Peanut Butter & Co.; Sarah Johnson of Skippy; Dr. Lisa Dean from USDA; and Dr. Gabrielle Harris from NC State.Lee Zalben kicks things off with a sensory breakdown of why peanut butter hits all the right notes. “It's that creamy texture... and that kind of roasted flavor and some kind of sweetness… a little bit of salt, a little bit of savoriness,” he explains, offering listeners a glimpse into flavor science. Meanwhile, Dr. Gabrielle Harris peels back the curtain on the Maillard reaction—the chemical magic behind that irresistible roasted peanut taste: “This produces those wonderful roasted flavors, aromas, and colors.”The episode also uncovers the journey peanuts take from farm to jar, with Dr. Lisa Dean walking through harvesting and drying methods, while Sarah Johnson emphasizes the roasting process as a crucial first step: “It enhances the flavor of the nut itself. It makes them a little bit easier for the process.” Fun fact: crunchy peanut butter is just smooth peanut butter with chopped peanuts mixed in!Beyond flavor, the conversation shifts to nutrition and sustainability. Dr. Harris calls peanut butter a “functional food” and swears by its staying power during long days: “A scoop of peanut butter will keep me going for a couple of hours.” Lee Zalben highlights its sustainability edge, explaining that peanuts are nitrogen-fixing, water-efficient crops. Whether you're a creamy or crunchy devotee, this episode delivers a smart, fun, and crave-worthy celebration of peanut butter.Ready to go beyond the sandwich? Listen or watch episode 33 now and get the full scoop—smooth or crunchy—on peanut butter.

In “Sharing the Farm Story”, National Peanut Board co-hosts Lauren Highfill Williams and Ashton Pellom takes listeners on a thrilling ride into the realities of farming, debunking food myths, discussing sustainability, and exploring what keeps farmers passionate about their work.  Featuring insights from Tara Vander Dussen, Randy the Peanut Farmer, and Abram Martens, this episode is a powerful reminder that the food we enjoy every day comes from hardworking individuals who care deeply about their land, crops, and communities.  Social media has made food trends more accessible than ever, but with that accessibility comes a wave of misinformation. Dairy farmer and agricultural advocate Tara Vander Dussen has seen firsthand how viral food influencers can create confusion about what's actually in our food and more importantly, how it's produced.    Tara's mission? To clear the air. She believes that when consumers understand where their food comes from and how it's produced, they feel more confident in their choices. Instead of listening to misleading claims, she encourages people to turn to real farmers for answers.  For Tara, farming isn't just a profession, it's her way of life. Living just steps from her dairy barn, she shared how her daily routine remains consistent, year-round, to keep her animals healthy and well cared for.  Her story is a testament to the deep connection farmers have with their work, there's no separation between their livelihood and their personal lives. The commitment to caring for their animals and land is a 24/7 responsibility, not just a job they clock into.  Switching gears to peanut farming, Randy the Peanut Farmer reminded us that agriculture isn't just about growing food, it's about preserving a way of life and inspiring the next generation. But with the average age of farmers creeping higher, there's growing concern about who will take up the mantle.  But despite the challenges, Randy remains hopeful. He believes social media can play a role in making farming look fun and inspiring future generations to consider agriculture as a career.  While passion keeps farmers going, sustainability is what will keep agriculture thriving for future generations. Abram Martens, a peanut farmer with a strong focus on soil health and conservation, emphasized the importance of taking care of the land.  Abram highlighted the ways peanut farmers are using new technologies and conservation techniques to improve efficiency while reducing their environmental impact.  This episode is a powerful reminder that agriculture is more than just an industry, it's a deeply personal, passionate, and evolving field. Whether it's Tara fighting food misinformation, Randy encouraging young people to farm, or Abram leading the charge in sustainability, one thing is clear: farmers are committed to feeding the world while preserving the land for future generations.  So the next time you pick up a jar of peanut butter or pour a glass of milk, remember the stories behind your food. And if you're curious about how it all comes together, don't believe everything you see on social media, ask a farmer instead! Catch the full episode of The Peanut Podcast wherever you listen to your podcasts!

In this enlightening episode of the National Peanut Board's The Peanut Podcast, hosts Ashton Pellom and Lauren Highfill Williams explore the cutting-edge intersection of artificial intelligence (AI) and agriculture, with a particular focus on how AI could impact the peanut industry. Joining them are two experts in the field: Alina Piddubna, Delivery Director at Intellis, and Dr. Simer Virk, Associate Professor at Auburn University, who share real-world insights into AI's potential to effect farming practices.Alina sets the stage by demystifying AI, emphasizing its practical applications over the "magic" many associate with it. “AI is about empowering farmers to make data-driven decisions,” she explains, citing examples like personalized crop recommendations and IoT sensors that track soil and moisture conditions. These tools, Alina says, help reduce losses and increase yields by providing actionable insights tailored to specific farms. Her message is clear: the key to AI's success lies in building trust and infrastructure to make these technologies accessible.Dr. Simer Virk complements Alina's insights with hands-on examples of AI applications in precision agriculture. One standout? A mobile app called Weed ID, which uses AI to identify weeds through your phone's camera. “It's like having a personal plant detective in your pocket,” Simer quips, adding that similar technologies could one day be adapted to peanut farming. He also highlights projects like using drones for targeted spraying and developing systems to reduce peanut harvesting losses.The episode also dives into the challenges of implementing AI in agriculture, from navigating strict regulations to overcoming farmers' hesitancy to adopt new technologies. Both guests stress the importance of experimentation, urging farmers to start small and see the benefits firsthand. “Big hugs to those brave enough to experiment with modern technology,” says Alina, encouraging listeners to take the leap into innovation.With its blend of expert insights and practical advice, this episode is a must-listen for anyone curious about the future of agriculture. Whether you're a farmer, tech enthusiastor peanut aficionado, The Peanut Podcast offers a fascinating glimpse into how AI is reshaping the fields—one byte (or bite!) at a time.

In the latest episode of The Peanut Podcast, co-hosts Ashton Pellom and Lauren Highfill Williams whisk listeners away on a globetrotting adventure through the captivating history and future of peanuts—think of it as an epic odyssey starring a humble legume! From their South American origins to their North American fame, peanuts have traveled far and wide, fueled by pioneers like Dr. Charles Simpson, who embarked on 28 expeditions to uncover wild peanut species that are now the backbone of drought-resistant crops. Along the way, we meet Dr. Steve Brown, who shares the inside scoop on the Peanut Genome Initiative, which mapped the peanut genome faster than you can say "buttery goodness." And speaking of flavor, Dr. Chris Liebold from J.M. Smucker spills the beans on crafting delicious innovations like Jif's peanut butter chocolate—because nothing says love like a peanut-centric treat. Dr. Jeff Dunne wraps up the episode by highlighting how industry funding is like a superfood for research, helping farmers thrive. Whether you're a peanut enthusiast or just curious about sustainable agriculture, this episode is a crunchy blend of history, science, and tantalizing future possibilities that will leave you craving more. Tune in and discover why peanuts might just be the unsung superheroes of the legume world!

Experiencing flavors from around the world is a priority for many consumers. Peanuts are a staple ingredient in traditional cuisines yet also find their way into new dishes with fresh takes on flavor pairings. Enjoying peanut foods is an easy way to pair familiar foods with the unfamiliar, ultimately allowing for more diverse palettes and opening the door to adventurous eating. Parents are also eager to raise more adventurous eaters. Diversifying a young palette can begin early with starting solids and including peanut foods in their diet. In this episode, we'll explore exciting ways that consumers, restaurants and new parents are being adventurous with peanuts through interviews with Jennifer Anderson of Kids Eat In Color, Amanda Lemein of Golin, and content creator, chef, and cookbook author Jon Kung. 

In the U.S., we call them peanuts, but these tasty legumes are enjoyed in cuisines around the world. In Africa, peanuts go by many names like groundnuts, gerte, and nguba—the origin of the nickname "goober." In this episode, culinary experts and passionate food lovers reveal how peanuts are a key ingredient that connects diverse regions and plays a role in bringing vibrant flavors to African dishes. Explore how exciting, delicious and interconnected African food culture is through the lens of peanuts. We speak with chef Michael Twitty, Nina Oduro of Dine Diaspora, Catherine Karanja of NPB and chef Grace Odogbili. 

With the average American enjoying 7.7 pounds of peanuts a year, our country sure has a thing for peanuts. But we don't just eat them quietly and call it a day. Nope. Instead, peanuts and peanut butter are loud and proud parts of pop culture. From Peanut Butter Baby to Peanut Butter Jelly Time, these legendary legumes are the stuff of art, movies, songs, sports, celebrity love, beauty, accessories and more. In this episode, we'll scratch the surface of peanuts omnipresence in pop culture through interviews with jewelry maker Mini Hay Avant and sports dietitian nutritionist Leslie Bonci. 

We're a quarter of the way through 2024 and exciting things in marketing are already happening. At NPB, we're launching a long-term creative campaign called We the Peanut and we have a new chief marketing officer on board. Also state groups are finding fresh ways to connect with consumers. In this episode, we'll delve into 2024 marketing trends and speak with Ginny Lewis of Golin, Dena Malsom of NPB and Ashley Collins of North Carolina Peanut Growers Association.  

As unique as each crop year, every peanut grower has a noteworthy story to tell about their journey to farming and agriculture. Back by popular demand, we're sharing a second round of our How I Got Here series. In this episode, we hear from Florida peanut farmer Mikaela Massey about her family's support of her involvement and learning on the farm; Executive Director of the Virginia Peanut Growers Association Caitlin Joyner on navigating to agricultural leadership through Future Farmers of America; and National Peanut Board member from Oklahoma Mark DeLeon on his remarkable journey as a first-generation farmer and youngest of 14. Sources2022 Census of Agriculture Highlights: Farm Producers Family-Owned Farms Account for 96% of U.S. Farms, According to the Census of Agriculture Technology Report: Small Family Farms Make Up 88% of All U.S. Farms

The National Peanut Board is in new yet familiar leadership hands. Former senior vice president and chief marketing officer Ryan Lepicier is the new president and CEO of the National Peanut Board as of January 1, 2024. In this episode, Lepicier shares his vision for the future of NPB and his passion for the industry. We talk with guests involved in the hiring process and industry members excited about what Lepicier will bring at the helm of NPB, including NPB Chairman Greg Baltz, Georgia board member Casey Cox Kerr, executive search consultant Garland West, and Crazy Richards owner Kimmi Wernli.

In 2012, the National Peanut Board hired Bob Parker to become the Board's second president and CEO. Parker grew up on a peanut farm, worked for Golden Peanut Company and had close to 40 years of experience. While some may have initially been hesitant that a former sheller could have the best interests of farmers at heart, Bob's integrity and strong relationships across sectors showed that he absolutely did. As we approach the end of Bob's 11 year-tenure at NPB, we highlight his key accomplishments and future thoughts, talk to colleagues who have become true friends and share insights into choosing a successor. This episode features interviews with Parker; food allergy advocate Mary Jane Marchisotto; American Peanut Council Vice President and European Marketing Director Louise McKercher; NPB Chairman and Virginia peanut grower Paul Rogers; and executive search consultant Garland West.

Episode 23 of the Peanut Podcast will be released on Tuesday, December 12. This episode is all about celebrating NPB's success under Bob Parker's leadership and setting the course for the future of NPB after his retirement at the end of the year.

Mexico is known for its rich cultural heritage, vibrant traditions and delicious cuisine. The country has also recently established itself as the top export market for U.S. peanuts. In this episode, we explore the work the American Peanut Council has done to nurture this market, the popularity and uses of the peanut in Mexico (and the potential for peanut butter) and what characteristics of peanuts matter to Mexican buyers and consumers. Guests are the American Peanut Council's (APC) Peter Vlazakis, Mónica Moreno Arellano from Grupo PM, dietitian Esther Schiffman and Evelyn Lopez from Hormel.

Peanut production in the US is skyrocketing. Ten years ago, US peanut farmers produced a two-million-ton crop. Today it's three million. In ten more years, it will likely be four million. Putting future peanut crops to good use will take innovative approaches and requires attention now to set farmers and the industry up for success. In this episode, we'll learn about promising areas of innovation—like peanuts' benefits for poultry and egg production, high-oleic and high oil content peanuts and even peanuts as alternatives for gluten and dairy in food products—to push this crop into new frontiers and keep peanut farming profitable.  We speak with Dr. Nino Brown of the University of Georgia, Dr. Marshall Lamb from the National Peanut Research Lab, Texas peanut grower Larry Don Womack and Stephen Richards of Better Body Foods.  Show NotesThe American Pecan Council is the marketing order that authorizes data collection; research and promotion activities; and regulation of grade, size, quality, pack and containers for pecans. Pecans have 3g of plant-based proteinYou can find the nutrition label for PBFit here and PB Fit Peanut Flour Baking Blend here.See more about Peanut Nutrition here.

Whether today's farmers come from a multi-generational line of growers or they're the first generation to be called to agriculture, those paths are filled with twists and turns, challenges, redemption and kindness. In this episode, we're sharing compelling stories from the peanut grower community that open up new opportunities, possibilities and appreciation in agriculture. Featured peanut farmer guests on this episode are Karla Thompson of Georgia, Jan Jones of Georgia and Lonnie Fortner of Mississippi. Sources: Whitt, C., Todd, J. E., & MacDonald, J. M. (2020, December). America's diverse family farms: 2020 edition. USDA ERS. https://www.ers.usda.gov/publications/pub-details/?pubid=100011  

Description: PB&Js have been a school lunch staple for generations—and at most schools they still are. The star ingredient, peanut butter, is nutritious, affordable, shelf stable and tasty. But food allergy concerns are a barrier to schools using more peanuts. Tapping into our recent Summer School Nutrition Summit, we'll discuss the latest trends, what's on the minds of school nutrition leaders and how schools can serve peanuts while keeping students with allergies safe. We'll hear from Amy Carroll of Lee County, FL Schools whose district brought peanut butter back to the menu after almost 20 years, Marlon Gordon of Nxt Gen Network, child nutrition chef Rebecca Polson, Leslie Wagner of Southern Peanut Growers and Texas peanut grower Lexi Floyd. For more resources on Peanuts in Schools: PeanutsinSchools.org Bringing Back the Peanut: Peanut Allergy Community Guide  https://peanutbutterlovers.com/about-spg/   National Peanut Board School Recipes  Instead of Peanut Free Be Allergen Aware Guidelines on Managing Food Allergies in Schools School Nutrition Association Food Allergy Resource Center  For articles on peanuts in schools: School Nutrition Pros Now Have a Peanut Power Toolkit  Plan, Don't Ban article from School Nutrition Magazine How to be Fearless About Food Allergies in Schools Making School Breakfast Cool (and Safer): Adopting Top Trends & Managing Food Allergens  Peanuts in Schools: How Peanuts Can Help Meet Today's Challenges and Why They Belong on K-12 Menus  How Peanuts can fit in School Nutrition  Making Healthy Choices in the School Lunch Line  School Recipes that Deliver on Taste and Nutrition  Sources: Wang J., B. T. (2018). The Allergist's Role in Anaphylaxis and Food Allergy Management in the School and Childcare Setting. JACI-In Practice, 427-435.  CDC: Managing Food Allergies in School 

 Farmers put their livelihoods on the line with each crop they plant, tend to and harvest. Now imagine 40% of that crop going into the trash instead of feeding hungry people. That's the unfortunate situation we're in with food waste in the US. But there's a push from multiple sectors to get the most out of every ounce of nutritious food American farmers grow. We'll explore the issue of food waste and how peanuts are part of the solution on the farm and on the plate through conversations with Valeri Lea of Sherman Moritz, Daniel Kurzrock of Upcycled Foods, Joanne Gendrano of Unilever Food Solutions and Alabama peanut farmer Thomas Adams.Show Notes: To learn more about food waste and what we've talked about on today's episode:Upcycled Foods Inc.: upcycledfoods.com USDA Food Waste FAQ's: usda.gov 5 Tips to Go Further with Food: Reduce Food Waste: 5 Tips 3 Creative Ideas to Tackle Food Waste: 3 Creative Ideas Naming Matters: Prompting Smaller Portions in an Online RCT: ajpmonline.org To learn more about peanuts and sustainability: Peanuts and Sustainability FAQs: FAQ The Peanut Podcast Episode 2: The New Frontier of Sustainability: Episode 2 Sustainable Snack Swaps: Snack SwapsEven Mother Earth Loves Peanuts: Mother Earth 3 Fast Facts About Peanuts and the Environment: Fast Facts Peanuts Are the Crop of Now: Crop of Now Plastic Straws and Peanut Seeds: Think Small for Big Impact: Straws & Seeds New Data Confirms Peanuts are More Water Efficient Than Ever: Peanuts and water  Sources:Feeding America – Food Waste and Food Rescue: feedingamerica.org Feed The Future's Commitment to Reducing Food Loss and Waste: feedingamerica.org Datassential – 2022 Trends Part I | 01.06.22: datassential.com EPA – 2019 Wasted Food Report: epa.gov Whole Foods Market Forecasts Top 10 Food Trends for 2021: media.wholefoodsmarket.com7 Food Waste Statistics Every Chef Should Know: blog.cambro.com

With the few months of 2023 behind us, it's time to look into what's working and what's on the horizon in marketing. Are Gen Z and millennials still the darlings of marketing? How are brands and organizations reaching them, and what can the peanut industry learn? How do exports play into marketing trends? We'll find these answers with perspectives from Caroline Coyle from Golin, Radhika Murari from OmMade peanut butter, Shelly Nutt from the Texas Peanut Producers Board and food trend expert Skye Estroff.    Music Attribution:It Looks Like The Future, But It Feels Like The Past by Doctor Turtle is licensed under a Attribution License.

 It's a hot time for health. For the first time in almost 30 years, the FDA is planning to update its definition of healthy. In the nutrition community, there's a movement to consider more factors, like age, lifestyle and culture, when recommending food choices. Consumers are considering health more holistically—not just as the food we eat but also our physical and mental wellbeing. We'll explore how our thinking about “healthy” has evolved and what it means for peanuts and peanut butter through conversations with NPB dietitians Markita Lewis, Sherry Coleman Collins and foodservice dietitian Ann Dunaway Teh.  Show Notes:  Plan It, Don't Ban It: https://schoolnutrition.org/wp-content/uploads/2023/03/MA23-Main4.pdf   To learn more about the FDA's Rule Change: A Fresh Take on What “Healthy” Means on Food Packages  Use of the Term Healthy on Food Labeling   To learn more about how peanuts can fit in a healthy lifestyle:  Peanut Nutrition 101  All About Heart Health  Why Peanut Fit in Your Healthy Diet  Fight Hunger with Powerful Nutrition  Any Exercise is Better Than Nothing: The Power of a Little Movement  What Does Being "Healthy" Mean?  Snacking on Peanuts Everyday linked to Lower Risk of Stoke, Other Diseases, Study Show  Magnificent Magnesium  The Scoop on Hydrogenated Fat in Peanut Butter  The Peanut Institute   Sources: Shake-Up in the Diet Industry: Washington Post Article  Center for Disease Control and Prevention: Health Equity: https://www.cdc.gov/nchhstp/healthequity/index.html  Peanut Nutrition 101: NPB: peanut-nutrition.htm KF Provkök launches the idea of basic food: https://web.archive.org/web/20110929023533/http://www.coop.se/Globala-sidor/OmKF/Kooperativ-samverkan/Var-historia1/Tidslinjen/1960-19901/1973/KF-Provkok-lanserar-iden-om-basmat/  

 Peanut oil may be best known as the oil of choice for frying that delicious Thanksgiving turkey or the classic Chick-fil-A sandwich. But changes in the marketplace, climate and economy are leading industry stakeholders to explore the possibility and opportunity of producing more peanut oil in the U.S. In this episode, we talk with National Peanut Board President & CEO Bob Parker, Texas A&M researcher Dr. John Cason and Executive Director of the Georgia Peanut Commission Don Koehler. Show Notes:  To learn more about Texas A&M's work with Chevron: https://today.tamu.edu/2022/07/19/texas-am-agrilife-chevron-to-develop-diesel-nut/  Sources:  FACT SHEET: Biden Administration Advances the Future of Sustainable Fuels in American Aviation: https://www.whitehouse.gov/briefing-room/statements-releases/2021/09/09/fact-sheet-biden-administration-advances-the-future-of-sustainable-fuels-in-american-aviation/  Delta, DG Fuels partner in pivotal expansion of sustainable fuel market: https://news.delta.com/delta-dg-fuels-partner-pivotal-expansion-sustainable-fuel-market  Working for peanuts: collaboration aims to increase renewables, help farmers: https://www.chevron.com/newsroom/2022/q3/working-for-peanuts-collaboration-aims-to-increase-renewables-help-farmers  

George Washington Carver is known as the father of the peanut industry. He brought a new understanding of sustainable agriculture to the Southern U.S. to help farmers support their families and have a better life. In this episode, we go beyond the basics and explore Carver as a dynamic person who was a scientist, educator, artist, humanitarian and inspiration. This episode includes perspectives from Curtis Gregory from the George Washington Carver National Monument; Dr. John Beasley from Auburn University; and Dr. Olga Bolden-Tiller from Tuskegee University. Show Notes:  To learn more about the institutions mentioned in this show: George Washington Carver Monument: https://www.nps.gov/gwca/index.htm  Tuskegee University: https://www.tuskegee.edu/support-tu/george-washington-carver  To learn more about George Washington Carver or the topics mentioned: What You Didn't Learn in School: George Washington Carver Wrote the Book on Sustainability: https://www.nationalpeanutboard.org/news/what-you-didnt-learn-in-school-george-washington-carver-wrote-book-on-sustainability.htm  16 Surprising Facts about George Washington Carver: https://www.nationalpeanutboard.org/news/16-surprising-facts-about-george-washington-carver.htm  George Washington Carver: A World-Famous Scientist, Inventor and Educator: https://www.nationalpeanutboard.org/news/george-washington-carver.htm  To read the full release on Bob Parker's Retirement: https://www.nationalpeanutboard.org/news/national-peanut-board-president-and-ceo-bob-parker-announces-retirement-1.htm   Sources: George Washington Carver National Monument: https://www.nps.gov/places/george-washington-carver-national-monument.htm  George Washington Carver Arts and Crafts: https://www.nps.gov/museum/exhibits/tuskegee/gwcarts.htm  The Jesup Wagon: Rooted in History, Still Used Today: https://www.aces.edu/blog/topics/business-community-urban/the-jesup-wagon-rooted-in-history-still-used-today/  

Show Notes: For resources mentioned in the show: ·       AgriSafe Resource Page ·       National Suicide Prevention Lifeline For more resources on mental health:·       MentalHealth.gov ·       Suicide Prevention Resource Center·       National Alliance on Mental Illness Sources:·       Maintaining Mental Health During the Holiday Season (And A Pandemic)·       The National Institute for Occupational Safety and Health (NIOSH) on Agricultural SafetyAmerica's mental health care deserts: Where is it hard to access care? 

Show Notes:  To learn more about Virginia Carolinas Peanut Promotions, click here.  For more info on peanuts during the holidays:  The Ultimate Halloween Guide for Peanut & PB Lovers Peanut Butter Lover's Guide to the Holidays 5 Gifts for Peanut Butter Lovers 9 Gifts for the Peanut/Peanut Butter Lover in Your Life 3 DIY Holiday Décor Ideas with Peanuts  Budget Friendly, DIY Holiday Décor with Peanuts   For some delicious holiday recipes:  The Cromley's Peanut Pie Holiday Peanut Butter Cup Pie Peanut Brittle in the Microwave Smoky Peanut Brittle  7 New Holiday Recipes that are Sure to be a Hit Here's How to Feed a Crowd for the Holidays Thanksgiving Sides and Sweets Tastes of the World to Share this Holiday Season  Sources: 2022 Favorite Halloween Candy  Shifting Holiday Plans: Desire for Food Gifting, Bigger Gatherings and Robust Food Spending Despite Food Inflation 7 Chinese New Year Snacks and Symbolism  Attributions:Credit to https://www.FesliyanStudios.com for the background music  Dark FogAuld Lang Syne by United States Marine Band is licensed under a Public Domain Mark 1.0 License.

Show Notes: To learn more about the organizations mentioned on today's podcast: ·       Project Peanut Butter·       Peanut Butter for the Hungry·       Peanut Proud ·       Edesia  To learn more about peanuts humanitarian relief and aid: ·       Stock the Shelves with Peanut Butter at Your Local Food Bank this Summer·       Here's a Unique and Fun Way to Help Your Local Food Bank·       Journey of a Peanut Butter Jar: Fighting Hunger and Saving Lives    Sources: ·       RUTF study 2004 https://adc.bmj.com/content/89/6/557.full·       RUTF study 2007 https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1740-8709.2007.00095.x

Most of us know the basics of how peanuts grow—and that there's no such thing as a peanut tree! But unless you've been able to spend a good amount of time with peanut growers across the U.S., you may not know much about the different challenges and practices growers face throughout the Peanut Belt. Diverse soil types, equipment, diseases, weather and more can impact peanut production. Show Notes:  To learn more about production across regions: Peanut County, U.S.A. Did You Know That There Are 4 Different Types of Peanuts?  For more information about KMC, visit a local KMC dealer or www.kelleymfg.com 

Innovation lights the fire for change and growth, and the peanut industry is ablaze! Today we highlight a few movers and shakers in the industry including a young farmer who's growing organic peanuts and trying his hand at hemp; a Southwestern grower whose diversified operation won her family a peanut efficiency award; a third-generation family peanut business that's exploring avenues like single-origin peanuts; a researcher who puts the peanut genome to work to make rapid improvements for growers; and a family who started a baby snack company to help prevent food allergies.   Featured in this episode are Sedrick Rowe, Georgia peanut grower; Lexi Floyd, Texas peanut grower; Marshall Rabil, director of sales and marketing at Hubs Peanuts; Peggy Ozias-Akins of UGA Tifton; and JJ Jaxon, founder of Mission Mighty Me. If you'd like to read more about these innovators: ·       Marshall Rabil - How a Third-Generation Entrepreneur Is Helping his Family's Peanut Business Grow and Adapt for the Future·       Lexi Floyd - These 3 Young Women are Redefining What It Means to be a Farmer, and Shaping the Future of the Industry·       Mission MightyMe: Taking Aim at Peanut Allergy Prevention, Mission MightyMe Launches New Infant Food·       Peggy Ozias-Akins - In the Southeast, Public Breeding Program Supports Development of Diverse Cultivars to Benefit Growers & Protect Industry·       Peggy Ozias-Akins - Peanut Genomics Bring the Future Closer: Q&A with Dr. Corley Holbrook·       Sedrick Rowe – Part of Georgia's inaugural group of licensed hemp growers, Sedrick Rowe hopes to inspire a new generation of young Black farmers

Everyone has their favorite food they like to pick up at the grocery store or order at a restaurant. There's a lot to be said for the benefits of “the usual.” But for the food industry to stay primed for growth, it pays to keep a pulse on trends in dining out and eating at home. We're talking about innovation in Mexican comfort foods like quesadillas, more hands-on experimentation in college dining, healthy eating in grocery stores and the demand for brands to share their “why.” Inspired by our 2022 Next Gen Food Summit, in this episode, we explore what's happening and what's next in food service and food at retail—and how peanuts can take advantage— through conversations with Cathy Nash Holley, publisher and editor-in-chief of Flavor and the Menu magazine; Lisa Zehr, director of organizational excellence at Cornell University Dining; Carol Podolak, co-founder of BNutty peanut butter company; Don Ladhoff, president of Fresh Smart Solutions; and peanut farmer Lonnie Fortner. If you'd like to read a recap of the Next Gen Food Summit: Top Trends from the Next Gen Food Summit Product Trend Watch: Consumers Embracing Store Brands For more resources on food trends:   Consumer Research Highlights America's Love of Peanuts and Peanut Butter Focus on Flavor and Experience: Here are the Top Trends that Appeal to Gen Z Diners Food Trends: Peanuts and the Gen Z POV   Sources: Study: Most U.S. consumers to stick with eating at home post-pandemic Food & Grocery Retail Market Size, Share & Trends Analysis Report By Product (Food Cupboard, Beverages), By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region (APAC, Europe), And Segment Forecasts, 2022 - 2030 Music attribution:  Lake Victoria by Podington Bearhttps://creativecommons.org/licenses/by-nc/3.0/

Nutritionalist. Food police. Dietician. Registered dietitian nutritionists endure a lot of misunderstandings about their job title and what they do. In this episode, we make it easy to understand the roles RDNs play in our daily lives, including working with patients in hospitals, engaging shoppers at the grocery store level, building the school lunch menu, influencing menus at chain restaurants and more. We discuss how the National Peanut Board promotes peanuts to this important group through exciting programs like Certified Peanut Pro, ambassadors, harvest tours, retail outreach, and what the future of the profession looks like. Our episode features RDNs Sherry Coleman Collins of NPB, Lyndi Wieand of Weis Markets and Rhea Napeek Bartlett from agency Fleishman Hillard, and chef Patrick McDonnell and Virginia peanut farmers Jeffrey and Stephanie Pope.  Show Notes: Bryan, M. A., Evans, Y., Morishita, C., Midamba, N., & Moreno, M. (2020). Parental                        perceptions of the internet and social media as a source of pediatric health information.                Academic Pediatrics, 20(1), 31–38. https://doi.org/10.1016/j.acap.2019.09.009Is social media changing the doctor-patient relationship? American Academy of Family Physicians . (2018, June 8). Retrieved April 21, 2022, from https://www.aafp.org/news/practice-professional-issues/20180608commsurveys.html Surani, Z., Hirani, R., Elias, A., Quisenberry, L., Varon, J., Surani, S., & Surani, S. (2017). Social media usage among health care providers. BMC Research Notes, 10(1). https://doi.org/10.1186/s13104-017-2993-yPeanut Pro CertificationPeanutsinSchools.org Music attribution:  Dream Allegory by One Man Bookhttps://creativecommons.org/licenses/by-nc-nd/4.0/

Spring is in the air and opening day of baseball is just around the corner. Peanuts and baseball became a pair as early as the 1890s and is still a classic ballpark snack. We'll highlight the history of peanuts and baseball, how in-shells are rebounding from the pandemic and how other sports are making new connections with peanuts and peanut butter. Our episode features Jeanne Cashman from Hampton Farms, Virginia peanut farmer Westley Drake, Joy Crosby from the Georgia Peanut Commission, and Matt Jenkins of The18. For more information on sports and peanuts:The Story Behind Peanuts and BaseballDon't Strike Out with Snacks at the Ballpark. Peanuts are a Home RunWithout Fans in the Stands, Ballpark Peanuts Are SidelinedNot Your Mama's Ballpark FoodNPB with The18 Two Generations, One Team: Quotes from Two of America's BestPB&Japan with Weston McKinniePB&Japan with Sydney Leroux  Past Sports Marketing Activations:We're Celebrating that Baseball is Back with America's Favorite SnackDon't Sell Out -- “Shell Out” and Show Your Love for PeanutsTo find out more information about the sports nutrition of peanuts:How Peanuts Can Help Athletes Level Up Their PerformancePeanut Power for AthletesPeanuts Can Fuel Your Fitness, Sports & Fitness Nutrition, Expert Says5 Reasons Athletes Can't Get Enough PB&JHow PB Can Help You PR This SummerThe Power of Peanut ProteinPeanut Butter Sets this Sports RD's Heart AflutterHow Peanuts Power Athletes

Just when we were getting settled in with the target of millennials, a new generation has entered the scene—Gen Z! Young people born between 1997-2012 are included in this latest demographic. They are entering the workforce, increasing their buying power and have behaviors and values that both complement and conflict with their millennial elders. We'll explore the key attributes of Gen Z, why they're important to marketers and how a common love of peanut butter will bring the two youngest generations together. Our conversation features Ginny Lewis from Golin, Brendan Brannock a Gen Zer, Jeanne Cashman from Hampton Farms, and Arkansas peanut farmer Greg Baltz. Show Notes: Peanut water usage data: This data presents U.S. water usage per ounce based on blue water (irrigation) for the period 2000/2016 and grey water (to assimilate applied nitrogen) for 2004/2013. The sources of the data are the California Department of Food and Agriculture; Food and Agriculture Organization of the United Nations; Mekonnen, M.M. of the University of Alabama; and the United States Department of Agriculture. Limitations of the results include the quality and availability of data. 

Since its inception, NPB has continued to stay on top of up-to-date trends in marketing to put farmer's money to work. This week, we explore marketing trends for 2022 by talking to NPB senior vice president and chief marketing officer, Ryan Lepicier; Nichole Bigley from Golin; Les Crall, 2022 chairman of the National Peanut Board; and Kimmi Wernli, president and owner of Crazy Richard's Peanut Butter Company. 

New data shows per capita peanut consumption continued to reach new heights in 2021. What's behind this growth and what's on the horizon? We explore how changes in marketing, product innovation and on the farm have driven peanut consumption to record levels by talking with National Peanut Board's Bob Parker, Peanut Butter & Company's Lee Zalben and Texas peanut farmer Peter Froese, Jr.Show Notes:National Peanut Board WebsitePeanut Per Capita Consumption Breaks New Record for Second Year in a RowUSDA Peanut Stocks and Processing Numbers  

Sustainability has been in industry conversation for years, and it's starting to grow as a driving force in consumer behavior. In this episode, we talk with an industry leader, researcher, farmer and corporate executive about what sustainability means today and for the future of the peanut industry. Show Notes: PeanutVision.orgSong attribution: "Solo Acoustic Guitar" by Jason Shaw

In part 2 of our peanut allergy journey, Lindsay and Lauren do a deep dive into peanut allergy treatment and early introduction of peanut foods to infants, as well as the study that changed what we know about peanut allergy prevention. Join us as we speak with NPB CEO Bob Parker, NPB consultant and registered dietitian Sherry Coleman Collins, and NPB agency partner marketing expert Mark Dvorak. For more information on early introduction and federal guidelines, see the Dietary Guidelines for Americans.

In the inaugural episode of The Peanut Podcast, hosts Lauren and Lindsay dive into the National Peanut Board's peanut allergy journey. Interviews with NPB CEO Bob Parker, NPB consultant and registered dietitian Sherry Coleman Collins, NPB Chairman Andy Bell and NPB inaugural Virginia Board Member Dee Dee Darden shed light on the early dark days of peanut allergies, challenges with diagnosing peanut allergies and our commitment to peanut allergy research. For more information on early introduction and federal guidelines, see the Dietary Guidelines for Americans.

In this introductory episode, we discuss why NPB decided to start a podcast and what you can expect coming up. Make sure to subscribe to our channel so you'll stay up to date on episodes to come.