The Shift Show

CEO Summit 2024: Sales, Funnels & Live Workshopping for Elevate Clients

The Demand Equation – How to Become the Only Choice for Your Premium Clients In this episode of The Shift Show, Nicole and Dan dive into The Demand Equation—the key to setting yourself apart in your niche and creating overwhelming demand for your offers. They break down: ✅ Why demand is more important than lead generation alone ✅ The #1 mistake keeping experts stuck in low-level sales cycles ✅ How to position yourself as the ONLY choice for premium, rich niche clients ✅ The real reason most business owners struggle with sales (and how to fix it) ✅ The demand equation that ensures your audience sees you as the clear next step Nicole and Dan share their own journey of refining their brand, messaging, and positioning—and how these changes helped them scale to seven figures with a smaller audience than most. They also explain why broad messaging leads to weak sales and how to shift to demand-driven messaging that pulls in the right buyers effortlessly.

What if success didn't have to come at the cost of your peace? Nicole sits down with Andrea Crowder to explore the Pleasure Model—a framework for redefining business and life so you make money from a place of joy rather than stress. Andrea shares how she went from working tirelessly in network marketing to launching an aligned business that scaled effortlessly. They discuss the fear of letting go of pressure, how to rewire subconscious patterns around money, and why the key to sustainable success is prioritizing pleasure over hustle. Enroll in The Pleasure Model Now Chapters 00:00 Introduction and Excitement for Collaboration 02:07 Andrea's Entrepreneurial Journey and Community Building 05:14 The Pressure of Success and Emotional Toll 07:39 The Pleasure Model: A New Approach to Business 12:21 Anxiety, Money, and the Illusion of Success 14:49 Understanding Relationships: Money, Emotions, and Success 19:09 Trust and Acceptance in Relationships 23:01 Identity Upgrades and Emotional Relationships in Business 26:51 Pleasure Over Pressure: A New Perspective 32:09 The Power of Presence and Alignment 37:44 Understanding Alignment: First Bite vs Last Bite Energy 41:33 Unwinding the Stress Response 48:47 The Pleasure Model: Redefining Freedom

Welcome to The Shift Show! In our first episode of 2025, we're diving into the biggest challenge experts and service providers face right now: building a predictable, scalable lead system that brings in qualified leads daily—without overwhelming your schedule. Nicole and Dan break down: ✔ The #1 mistake keeping you stuck in inconsistent sales cycles ✔ Why more leads don't always mean more sales—and what actually moves the needle ✔ The difference between leads that convert and those that waste your time ✔ How to automate and scale your lead generation without adding extra hours to your day ✔ The trust-building offer strategy that generated six figures in three months If you've ever felt like you're constantly scrambling for your next client, testing new strategies without results, or attracting the wrong buyers, this episode is for you.

In this first episode of 2025, Nicole and Dan dive into one of the most sought-after goals for entrepreneurs: making sales in your sleep. They break down their proven system for creating consistent, predictable revenue using four essential funnels. Whether you're just starting to explore evergreen sales or looking to optimize your current approach, this episode is packed with actionable insights and inspiration to help you wake up to daily Stripe notifications. What You'll Learn in This Episode: Why speaking to your Rich Niche is the foundation of any successful funnel. How to create offers that consistently sell without requiring constant effort. The role of trust-building offers and how they drive qualified leads into your higher-ticket programs. A breakdown of the 4 Funnels that power Nicole and Dan's Predictable Sales Model: Cash Conversations Funnel: Engage your audience, qualify leads, and sell with ease. Trust-Building Funnel: Use low-ticket offers to nurture buyers and guide them to your bigger programs. One-Hour Launch Funnel: Simplify launches into quick, impactful sessions to nurture and sell. Automated Evergreen Funnel: Scale your offers for consistent daily sales on autopilot. A surprising analogy about coffee beans that illustrates why solving the real problem leads to long-term sales success. Why You'll Love This Episode: Nicole and Dan share personal stories, relatable analogies, and practical tips to help you transform your sales strategy in 2025. Whether you're tired of exhausting launches or struggling to attract buyers, this episode shows you how to build a system that works for you—even while you sleep. Links & Resources Mentioned: Sales in Your Sleep Training: Get instant access to our in-depth training on creating your own predictable sales system. DM "Sleep" on Instagram or click here. Rich Niche Training: Learn how to identify and speak directly to your ideal buyers. DM "Rich Niche" or click here. Cash Conversations Program: Start engaging your audience and closing sales with this $27 program. Add the Rich Niche training for just $22 more. Learn more here. Elevate Program: Ready to grow your audience, increase sales, and scale with ease? Apply for Elevate here.

In this episode of The Shift Show, Nicole and Dan are back with a behind-the-scenes conversation recorded during Nicole's CEO Day (yes, even getting your hair done counts!). They dive into their predictions for 2025 and the big shifts you need to know to keep your business growing strong. They talk about why predictable sales are non-negotiable for a sustainable business, the massive shift from free lead magnets to low-ticket trust-building offers, and how solving specific problems (not general ones) will help you stand out in 2025. Plus, they break down what it really means to build a strong brand—spoiler alert: it's not about colors and fonts, it's about your messaging. If you're tired of inconsistent sales, want better quality leads, and are ready to attract clients who are already winning but want more, this episode is packed with actionable strategies and insights you can apply right now. Nicole and Dan also share how their Elevate program is helping businesses scale with a predictable sales model, so you can sell more without burning yourself out. Grab your notebook, get cozy, and let's dig in! Timestamps: 00:00 – CEO Day Insights and 2025 Predictions Nicole shares her “CEO Day” mindset and what led to this conversation. The evolving landscape of lead generation and business strategies. 02:55 – The Shift From Free to Low Ticket Offers Why free lead magnets are losing effectiveness. The rise of low-ticket trust-building offers for better lead quality. Nicole shares a success story from Cash Conversations ($27 offer). 06:09 – Building Trust Through Specificity 2025 will be the “year of specificity” in solving micro problems. The importance of offering quick wins to build trust and credibility. How “Tiny Promise Timelines” drive fast results and trust. 09:00 – The Importance of Brand in 2025 Why a strong brand is about effective messaging, not fancy websites. Balancing branding and selling: when to prioritize cash vs. brand-building. Creating a recognizable brand through repetition of core messaging. 12:04 – Understanding the Rich Niche What is the “rich niche”? Attracting those who are already succeeding but want more. Why focusing on the right audience matters for better results. Avoiding casual consumers who drain energy and undervalue your services. 17:59 – Navigating Low Ticket Offers and Quality Leads The line between being ready for a low-ticket offer or needing immediate cash flow. Why low-ticket offers attract high-quality leads who are ready to take action. 20:54 – The Elevate Program: Support for Growth in 2025 Who Elevate is for: CEOs doing well with clients but struggling with marketing and scaling. The Elevate framework for building predictable sales and scaling sustainably. Key Takeaways: Predictable sales are essential for long-term business success. The shift from free to low-ticket offers builds trust and attracts higher-quality leads. Specificity in solving micro problems will set you apart in 2025. Branding is about effective messaging that engages your rich niche and builds trust. Rich niche clients (those succeeding but wanting more) are your best audience. Low-ticket offers serve as feeders into your high-value programs, improving lead quality. Sound Bites: “2025 is going to be the year of specificity.” “If you're not showing up for months, your people are going to wonder where you are.” “Trust-building offers give your audience a micro win and build real credibility.” “The best leads come from low-ticket offers, not free PDFs.” If you're ready to scale with predictable sales and build a business that grows sustainably, DM Nicole "Elevate" on Instagram (@nicoleculver) or email hi@nicoleculver.co to see if Elevate is the right fit for you.

In this episode of The Shift Show, Nicole and Dan reflect on 2024, sharing lessons learned, strategies that worked, and the mindset shifts that fueled their success. They discuss the realities of scaling a multi-million-dollar business, balancing long-term brand building with short-term revenue goals, and prioritizing freedom and flexibility without sacrificing growth. From navigating hard conversations to redefining standards in their business, this episode dives deep into what it takes to sustain consistent six-figure months while creating a life they love. They also take a moment to talk about their program, Elevate, which is designed to help entrepreneurs install a predictable sales model for sustainable and scalable growth. What You'll Learn in This Episode: The lessons and wins from 2024, including hitting consistent six-figure months for over two years. How Nicole and Dan balance business growth with personal freedom. The mindset shifts that transformed their approach to success and money. The importance of setting high standards and evolving as CEOs. Why balancing short-term revenue and long-term brand building is crucial for sustained growth. How they manage hard conversations as partners in life and business. The power of consistent action and finding your "minimum dose" for business success. Work With Us: Are you ready to elevate your business to new heights? Elevate is our signature 6-month program where we work with you to install a predictable sales model into your business. This isn't just a mastermind—it's a service where we help you build and optimize a system tailored to your business. If you're a business owner who's doing well but knows there's more potential to unlock, this program is for you. Stop relying on live launches or burning out chasing inconsistent revenue. Elevate will help you: Increase revenue predictably. Balance your time so you can scale without overworking. Create a sustainable, scalable business model that fits your dream life. Apply for Elevate today: Click here to apply or DM Nicole on Instagram with the word "Elevate." Connect With Nicole: Follow Nicole on Instagram: @nicoleculver Send your questions or feedback via DM! P.S. Nicole's favorite win this year? A client who said, “I'm genuinely happy.” Ready to create results like this in your business? Apply for Elevate today!

This is a new style of podcasting Dan + I are trying out to bring you some behind the scenes conversations. We're talking low ticket and how we added that in this year to bring in more revenue and more high ticket buyers.

This is a recording from an Instagram Live that Dan and I did. Follow @thelvtdceo for more live trainings and to learn more about how you can work with us at LVTD!  To get the Rich Niche bundle and get MORE highly qualified leads that convert to sales from Facebook + Instagram ads, click here!

This is a recording from an Instagram Live that Dan and I did. Follow @thelvtdceo for more live trainings and to learn more about how you can work with us at LVTD! 

Predictable Sales Model Training Secret Podcast Starter Pack

In this episode I'm sharing how to get out of slow summer sales. DM me Elevate to learn how to work with us 1:1 to get support.  Links Mentioned: Free Expand Trial Cash Conversations

I'm excited to bring you this conversation I had with my good friend Brandi Mowles, who is an absolute genius when it comes to anything to do with funnels, marketing and online business!  One of my favorite things about Brandi, and as you'll hear, is that she is a straight shooter who tells it like it is - I just love the way that her brain works. In this episode, Brandi and I share our thoughts on not only running a business, but we look at how you can balance business growth and motherhood at the same time. If you're a mom too, this is an episode that you won't want to miss!  Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle  Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly!  Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily  Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  Brandi's mindset as she pushed through the downtimes and how she was able to then see her next steps of growth [3:53] Why you need to be very careful when analyzing the decisions you are making on down months in business [7:24] The way in which Brandi handles her company's finances and what to understand about making more money [12:11] A look at the filters she runs her business decisions through [13:59] Brandi's advice to Mom's with small children who are also running a business [21:14] Her final thoughts and tips for preparing yourself and your business for unplanned changes that may occur  [22:23] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

Are you noticing slower than usual sales lately, and more people saying “not now” to your offer? In this episode, I'm bringing you another recent Instagram Live that I did that talks about this, and I share what you need to watch for and be doing right now. There is no doubt that a shift in the market has happened, and your client has changed. This means what they previously saw as valuable just isn't the same, so your positioning needs to be updated as well to reflect that.  The good news is that there are people still buying, we see it everyday, and I want this episode to provide you with the actionable steps to take that will have them taking the next step with you too!  Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle  Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly!  Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily  Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: A closer look at the value shift that's been happening and the reason why it's happened [1:20] Why a “kitchen sink offer” won't work anymore, and the analogy I like to use that demonstrates this [5:03]  Offer alignment and the importance of focusing on speaking to your rich niche [6:18] The trainings inside of Elevate that will help you right now if your sales have slowed [8:29] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

Today I want to share another Instagram Live I recently did, where I shared my proven methods for attracting high-converting clients and making $5K a day without relying on social media or live launches.  This episode is all about learning how simplifying your approach and understanding your audience's needs can dramatically boost your conversions and sales, so tune in as I reveal a few ways that you can actually double your sales - and it's not what you think!  Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand! In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle  Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly!  Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily  Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  How it all literally starts by going where your people are and the importance of realizing just how busy everyone is right now [3:03] The power in being incredibly direct and to the point when speaking to your audience [6:01] Why you'll want to think about what it is your people are experiencing when interacting with you [9:29] How getting out into your community will lead to more sales [10:21] The reasons to remove flowery language in your messaging [12:09] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

I know so many of you are service-driven like I am, and it's about so much more than the money you make. When you truly connect with the person that you are meant to service, you can live your purpose while also having money flow to you effortlessly.  So, in today's episode I'm bringing you a recent Instagram Live that I did, where I share the ULTIMATE cheat code to 5k days in your business!  Also (and most importantly), I want you to know that you don't have to choose between motherhood and business, and you absolutely can find the beautiful harmony of both.  Have you heard about our brand new private podcast, EXPAND? These mini-trainings can help you expand, uplevel and elevate to the next level in your business. This is a mini training series unlike anything you've ever experienced before, and you can grab it now at https://nicoleculver.co/expand!  In The Cash Conversation Bundle, get the exact steps we use to create an ENGAGED, talking back audience...who are READY to buy. Get it here! https://nicoleculver.co/cashconvosbundle  Get the exact system to get low ticket sales every single day.  Learn how to get your DREAM clients to be excited for every offer you drop and enroll quickly!  Access our Low Ticket Daily system. Learn how to create, launch and price your low ticket offers so they sell out every time. https://nicoleculver.co/lowticketdaily  Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: My “Eat the Frog First” task and examples of how members of our community are doing this too [1:11] A post I saw that really got me fired up and reminded me of the “cheat code” that I wanted to share with you here [3:55] What the cheat code is and the main things to keep in mind when it comes to showing up for others [7:31] What to do when connecting with the person you are looking to serve and specific questions to always keep in mind [9:53] An update on a few fun things we're doing here on our team [12:38] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!    

I have a real treat for you today, as I share an Instagram Live I did with my friend, and our 7 to 7 Evergreen Formula messaging magician, Katie Soy! Katie has been working inside of our program for years now and she is not only a fan favorite inside of the 7 to 7 and Elevate community, but she knows how to get your messaging out of you so that you will connect with your audience, build trust and convert those leads to sales.  This really is a behind-the-scenes of all the work we do together, and if you enjoy this conversation and something we talked about resonates with you, please tag us on Instagram, @nicoleculver and @misskatiesoy!  Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: Why it's so important to not hold back hold back with your content and to say what you mean [4:45] What the main reasons for why people don't say what they want to say to their target audience [8:50] Tips to not “bury your lead” and the benefits you'll see in getting to the point sooner [13:47] The ways that Katie says you can be a scientist in your business by trying something new and switching it up [17:00] Her thoughts on creating bingeable content by approaching your Instagram and other socials as a search engine that your ideal customers will be using [19:32] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

A few weeks back in Elevated CEO Summer Part 1,  I shared the main reasons why I shift my schedule over the summer here, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever. In today's Part 2, I dive deeper into how to optimize your summer schedule as a CEO, and what to do to balance work and family life without sacrificing success.  As you've heard me say, we've activated “Elevated CEO Summer” mode for our company, and if you'd like to do the same, it is so important to define your own version of success. I hope this episode helps you in creating a business that aligns with your personal values as well!  Are you looking to double and triple your revenue in the next three months? If so, make sure to DM me “Double” on Instagram, @nicoleculver, and to get my formal training on how to go evergreen after your launch, DM me “Sales” to get started!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: Why I want you to give yourself permission to choose what is right for you this summer [2:11] More on how I'm enrolling the team into my vision for the summer [6:27] Content creation mode is in effect and what this looks like for us [7:02] Why I'm hustling for a short period time now that Summer CEO mode is activated in order to reap the benefits these next few months [7:42] The way that I schedule out my summer with my team [9:13] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

In this episode, I interview my friend Kat Norton from Miss Excel, and this conversation could not have come at a better time for me! The start of my week felt sticky and frustrating, and after speaking with Kat , I had such an “aha” moment that it shifted us into a quantum leap that I'm still reeling from.  Today, you'll hear how Kat transformed her love for dancing and spreadsheets into a viral business, the ways she was able to overcome anxiety, the power of taking messy action for quantum leaps in entrepreneurship, and so much more!  If you enjoy this conversation and something that we share in it resonates with you, we want to hear about it! Make sure to DM us on Instagram, @miss.excel and @nicoleculver.   To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: Kat talks about the intuitive pull she felt that brought her into the wold of entrepreneurship [3:04] How putting a focus on the inner work really prepared her for what was to come [8:28] Kat explains how anxiety affected her, and the ways in which she was able to overcome it [10:18] The role that ongoing body work has played in helping her with anxiety and to enable her to stay in her body when big things happen [14:25] What she says is one of the single biggest gifts that we can give ourselves [18:21] Her thoughts on being patient while balancing the waiting, the trusting and the knowing [24:11] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

A revolution is here, and this is the official first episode of our Elevated Summer Series! I am so excited to be bringing you these episodes where I'll be talking about all the things that I am so passionate about in life and business. In this first installment today, I share the reasons why I shift my schedule over the summers, how I get my team onboard with these shifts, and the ways in which this new revolution is going to lead to the best and most profitable summer ever.  The best part? You are in total control of your business and your life, so you get to design it like this too. What do you want? What is in the way? What is your biggest constraint stopping you? Make sure to watch for future episodes where I'll be going deeper into how you can fully step into your Elevated CEO summer! To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: Where to start in identifying what is not working right now [3:14] Being joyful in the day-to-day [7:20] How taking CEO time isn't just a luxury, but a necessity, and the ways you can start doing this too [9:54] Why getting clarity on what you want in your business and life is so critical [10:54] The role that building the right beliefs will play in ensuring you a wildly successful summer [14:28] Tips for getting your team on board [16:18] A reminder to give yourself permission to just go for it [19:56] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

I am so excited to bring you this Instagram Live I did with my friend Mel Abraham, and I strongly believe that this conversation should be required listening for everyone who wants to have a better relationship with money, in a really practical way.  Mel was truly one of the first people to help us get our money in order a few years ago, and what we have been able to do because of just one conversation we had with him has absolutely blown my mind, and I am forever grateful for that!  In this episode, Mel drops so many practical tips to help you manage your money better, and to know where to start when doing so. Let us know what you thought of this episode over on Instagram, @melabraham9 and @nicoleculver, and I highly recommend you pre-order a copy of Mel's brand-new book, Building Your Money Machine, and get over $1,300 of free wealth building bonuses, at https://www.melabrahamtraining.com/yourmoneymachinebook!  To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: Why Mel says that balance doesn't really exist, but we do need harmony and intentionality how we spend our time [7:50] The key reasons to have multiple income streams right now and how to starting using this strategy [10:36] How having a job description for every dollar you bring in will help in the process of building your money making machine [13:52] A reminder that financial freedom is possible for everyone, no matter your age or stage of life or circumstances, but you need to start now [19:33] Why you'll want to make sure that you're running your own race, and not someone else's [21:36] Time matters, so start exercising these money muscles now [23:15] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

It's my goal with my clients to help them find joy in the journey, to help them find joy in the everyday and to help them feel more alive in their business. I want them to have more abundance, more fun, more pleasure in their business, not less, which is why in today's episode, I talk about a different way to do things, and that is to go evergreen after your launch.  Why is this so important to me? It's because you deserve to be getting the results that you want to get, to get things working better than they ever have before, all while allowing you freedom, vacations, and the things you enjoy in life. I hope this episode helps show you that not only is it just possible for other people, but you absolutely CAN do it too!  To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: Why I believe so strongly that you should have something for sale all of the time [1:55] A look at the energetics behind launching [3:11] Why it is that your launch should be the “cherry on top” [4:46] What I mean when I say that launches are talking to one type of buyer [6:21] The intent behind the live training sign-ups you see  [8:14] What's been happening with show up rates for free live trainings [9:24] The way in which your launch is just the warmup to your evergreen products [11:06] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

In today's episode, I want to share how we're building an ecosystem of sales with our offers at different levels of investment. I share why I revisited low-ticket offers, how doing this is helping to build trust and value with our customers, plus allowing for some fun and creativity in my business. I put our clients first, and our number one value at Elevated is service. Remember, when clients come into your business and your world, they naturally stay and ascend, and really the only way to do this is to put your clients first. That is why this is such an important episode and topic to discuss with you today!  Build your low, mid and high-ticket sales so they stack up for 5-figure months with Stack the Cash at https://nicoleculver.thrivecart.com/stackthecash/!  To get my formal training on how to go evergreen after your launch, DM me “Sales” on Instagram, @nicoleculver!   ​​If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram.  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: How I am here for the long-term and what having this mindset means for us and our clients [2:30] Introducing the Stack the Cash program and the intent we have with it [4:35] The importance of building up your sales from a place where you feel solid every single month [5:44] The reasons why I revisited low-ticket offers and the ways in which my opinion of them has shifted [7:40] What to know about low-ticket entry points as a business owner [9:33] How to use very specific low-ticket offers to help build massive trust and value [10:46] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

As we've been sharing over the last few weeks on the podcast, we recently released a special 3-part series as a live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event. Today, Katy and I want to do a debrief on this amazing experience and share some of our biggest takeaways on how the event went, what worked with our clients, and what maybe needs a bit of adjustment for the next one!  If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!   Key Highlights: Katy shares about her role in the company and the ways that our team really is a “dream team” [3:25] The most surprising thing we've found when bringing people together and masterminding as a group [6:47] Why it's so important for us to always leave room and space for the magic to happen during these live events [10:39] The power of the live podcast recording and our overall thoughts on this experience [17:04] How our regular communication with clients and knowing them and their businesses paid off when we were all in the same room together [20:40] Some of the most impactful things that happened for our clients during the event [25:04] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

Welcome back to the conclusion of our special 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event.  I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it's like to have a multi-7-figure company, but also what it's like for our team to work at Elevated.  If you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: A crossroads we're at right now as a company and what the next uplevel for Elevate looks like [3:18]  How we're using data tracking to evaluate which team member is the best fit for a particular role, among other things [7:58]  What we do as a team to acknowledge and celebrate the wins along the way [9:19]  Jess's experiences since joining the team and her thoughts on maintaining a healthy work/life balance [12:09] A look at the systems we've put in place to maximize effective communication as a team [17:31]  For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

We're back today with Part 2 of our exciting 3-part series! This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event.  I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it's like to have a multi-7-figure company, but also what it's like for our team to work at Elevated.  Make sure to stay tuned for Part 3 of the conversation coming this coming Monday, April 22nd, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram!  We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I'll tell you exactly how to get it, or go to https://nicoleculver.thrivecart.com/wakeupweek/.   If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: My insights from building a team and a big myth around hiring I want to dispel [2:35]   Katie's experience in entering her “permission granted era” and how she is seeing this in our clients that she's working with right now  [6:44]  What Kandis wants our community to understand about taking authority and powerful messaging [11:36]  How I've learned to step into the CEO as time has gone and why often 80 percent is enough - it doesn't always have to be perfect [15:25]  Actionable steps you can take to build your own dream team [21:39]  What to do when, despite your best checks, things just don't work out with the person you hire [31:00]  Kandis and Katie's perspectives on evolving and growing while bringing their existing identities to the company [34:05]  How we view letting go of perfectionism and the fear of making mistakes on our team [54:21]  For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

Today we have the first of an exciting 3-part series that we'll be releasing over the next week. This is our brand new live podcast recording we did back in March in Long Beach, New York, where our entire team and clients who wanted to come attended this live podcast recording and our two-day Million Dollar Brand Event.  I really wanted this to sound like a conversation with friends, so we pulled back the curtains and shared exactly what it's like to have a multi-7-figure company, but also what it's like for our team to work at Elevated.  Make sure to stay tuned for Part 2 of the conversation coming this Thursday, April 18th, and if you want to find out more about working with us 1-on-1 inside Elevate so we can help you scale your business, enjoy life more and run your life like the Elevated CEO you are, DM me “Elevate” on Instagram!  We also have Wake Up Week for you, which is our special 5-part training where we are teaching you exactly how to get your audience to wake up and show up! To learn how to make your audience go crazy for what you have, then DM me “wake up” and I'll tell you exactly how to get it, or go to https://nicoleculver.thrivecart.com/wakeupweek/.   If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  Where the idea of this live podcast originally came from and why doing different things like this is such a big part of our plan for 2024 [2:23]  A look at how we've got here today and the magic that happens when you zoom out from the day-to-day activities in a business [3:50]  The significant shifts I've gone through to start granting myself permission and Dan's experience in watching this play out [6:26]  What I am doing right now to live in integrity with my word and draw boundaries as a CEO [12:08]  A tough conversation that we needed to have in 2018 about our past business and what we realize we would have done different now as we have evolved and elevated [14:12]  The decision we made to talk about money with others in order to truly own being marketers and serve who we are meant to serve [19:08]  For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

The more people we talk to, the more people are saying that things don't quite work the way they used to, but how does doubling your evergreen sales and maintaining a 50 percent-plus profit margin sound? In today's episode, Dan joins me to talk about how more leads don't equal more sales and we share a different approach that focuses on profit margins. We also reveal how we've gotten our business to a place where we have our team optimized to run smoothly.  What we share will not only make your business profitable, but more enjoyable, as you learn how a focused approach on quality over quantity can totally transform your revenue and team dynamics!  To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you're a good fit, send a DM with the word “Elevate” and we'll get you the info!  I'll see you next week with a brand-new episode!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  How to double your revenue without getting more leads [2:35] Our advice if you're just coming off the heels of your launch [8:08] Where people are going wrong in their approach to a launch, and what to do with qualified, quality leads that will change everything [11:37] The way in which the variety of the leads you get can be a fake number for your business [13:51] Why it's so important to leave the emotions behind when having business conversations with your team as the CEO [19:07] A look at how we have built and optimized our team, one by one [23:12] Where to spend your time and money when hiring that makes sense the most sense for your business [28:12] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

Chances are you didn't start your business to make it stressful, and chances are you didn't start your business because you wanted to be overwhelmed or burned out or exhausted. The truth is, there are probably other reasons why you started your business, like the impact you wanted to have, how you wanted to be in control of your schedule and how you wanted to make the money to live your dream life. So why do we let pressure take over? Today I'm bringing you another Instagram Live that I recently did, and in this episode, I'm talking about how we can let go of pressure and how we can truly step into our elevated CEO, so we can get back to the place in our business where it's feeling good.  To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you're a good fit, send a DM with the word “Elevate” and we'll get you the info!  I'll see you next week with a brand-new episode!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  What's behind the pressure of attachment, or being tied to your goal or dream happening as soon as possible [6:18] The importance of defining what success looks like to you [11:42] How the pressure to succeed because of the responsibility to support a household often arises in many businesses [16:38] The way to reframe or shift the common tendency to “beat ourselves up” over our goals and dreams [20:48]  For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform.  Let's learn and grow together!  

For years now we've been talking about the climate of launches, why they are not working like they used to and what we should be doing instead. In this episode, Dan and I reveal why traditional launches are faltering and we share how you can adapt to this new landscape by fostering direct, impactful connections with your audience.  We want you to embrace the strategies that will create demand, drive daily sales, and construct a business model that's not just widely profitable, but also widely enjoyable for you!  You may have noticed that we got a new logo and have new music to celebrate as we have upleveled and are in our elevated era and I wanted to bring new energy to the podcast. We would be so grateful if you would take a second to rate and review the show on Apple Podcasts, and stay tuned for more great content we have coming to you right here each week!  To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you. As well, to learn more about Elevate and to see if you're a good fit, send a DM with the word “Elevate” and we'll get you the info, and to see how we can help you scale, DM the word “Scale”!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights: Some of the ways we've seen the online business and launching situation evolve since 2020 [3:43] How people are now spending their money differently as their buying habits have changed [6:26] The model change that's required for online experts and what this looks like for most of our clients [12:25]  Why it's so important for us to be talking openly about the new reality that launches just aren't working the way the used to [16:47] How to determine if you are operating from this old business model and what you can do to adapt to the new times we find ourselves in [20:35]  For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

In this bonus training we are bringing you a special live with me + Dan to show you exactly how to triple your show up rates. DM me SCALE on Instagram to walk through our exact funnels to get your right people in your funnels and buy. 

What is the number one thing that is preventing you from scaling? I have another Instagram Live I recently did and this time, and to help me answer this question I brought on our head of systems, Katy Widrick. As you'll hear, usually the number one thing that's preventing us from scaling is ourselves, and if I'm being completely honest, this is something that I know all too well.  Katy and I get to work not only inside of our company, but we get to see inside a lot of other businesses every single week. So in this episode, we wanted to have a very real conversation on how you can get out of your own way. As we say inside of our company Elevate, we have an entire team, and we got you. So, if what you are doing has felt like a grind has felt exhausting, we want to get you back to the place where the money's coming in, the service is scalable, and you are feeling good about every single thing that you're doing.  We have amazing things coming up this month, including live podcast recording, the CEO Sessions Live. This is gonna be like an unplugged in-person roundtable discussion with me and our entire team showing you the behind the scenes of what it's taken to get here and also what attracts our team to want to work in our company. We also have our live event in Long Beach, New York, this month, so if you'd like to attend and get more info on these events, then DM me with the word “Live” and I will send you the info on how you can join our program and get access to our live events.  To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you.  I'll see you next week with a brand-new episode!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  A simple exercise you can do for a healthy scaling process inside your company [6:33] The next step to take when cash is coming in steadily and your client list is growing [10:57] What we did when we brought Katy onto the team and the questions we asked ourselves to make sure we were ready to make this move and scale [14:57] A look at the idea of being proactive when scaling and the importance of always having clear expectations during this process [20:51]  For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

As with our episode last week, I want to share another Instagram Live I recently did as a way to connect with you and develop relationships with you on that platform. Doing these live broadcasts is definitely not something that I am accustomed to, and this is actually the very first one I did when stepping out of my comfort zone at the start of this year, so you'll hear the stumbles and a bit of nervousness on my part. However, in 2024 I am going to lean into this discomfort, and I invite you to come along for the journey and do this as well, so we can do it together. By committing together to doing the uncomfortable, this is where we'll all see the momentum and growth come from. Make sure to listen to the podcast over the next few weeks as I bring you more of these “Pass the Mic” Instagram Live episodes, in the hopes that they will inspire and motivate you too!   To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you.  I'll see you next week with a brand-new episode!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  A bit about my personal and business goals for 2024 [2:29] The ways that I've been focusing on speaking, “passing myself the mic” and creating my own platforms [3:20] How I made the realization that my big message doesn't need to be perfectly curated [4:59] What I did to lean into the uncomfortable [8:59] More on the real intention and purpose I have for doing these Instagram Lives [11:53] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

Today, I want to give you a behind-the-scenes look at how I as the CEO and how our team prepares for an influx of sales, because it is a little bit backwards. This was actually an Instagram live I did recently, and I wanted to share it on the podcast because in order to get to where we want to go, we realized that we had to do something different. I think this is good information for you to have as well!  In this episode, I reveal what was holding us back as a company and the number one thing that we always want to keep in mind as a company as we get ready to serve more people in the work we do. You'll hear the upgrades I made both professionally and personally, and what we're continuing to do as we prepare for an influx of sales. I hope this episode helps you prepare too and reflect on the questions that will really matter in this process!  To get our free training on the three funnels that we use to have sales every single week, our new evergreen model, then DM me the word “evergreen” on Instagram, @nicoleculver, and I will send it to you.  I'll see you next week with a brand-new episode!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  The internal check that I do and the questions that I'm asking myself in terms of our capacity to serve [4:57] What an influx of sales is and how it will mean different things to different businesses, depending on their situation [5:53] The way that I identify what we need to uplevel or fix in our company [7:05] Why making sure that everything is written down, has a deadline and is assigned to someone is key when preparing for an influx in sales [9:49] The “Million Dollar Question” that you need to be asking yourself right now [12:52]  For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

We are experiencing a major uplevel in our business as we continually grow, and today, I want to share how I deal with feelings of comparison and the process I am going through to let it go. In this episode, I reveal actionable strategies to help you conquer self-doubt, while mastering the art of sales with confidence. It can be frustrating to be in the “best kept secret” energy, so it's time to play bigger, break free from the shadows and showcase your value to the world!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  The reasoning behind why I recently unfollowed someone on social media and what my thought process was around this  [3:09] How I realized that I got triggered and fell into my ego [6:26] What I did to shift through my feelings of thinking I should be farther along in my business [7:22] The way to begin breaking out of the “best kept secret” energy [10:19] What will happen to your marketing when you realize you are a secret weapon and you need your perfect people to find you [11:34] Why there is absolutely no reason to feel guilty for wanting more [13:09] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

I have been noticing how much my role in the business has changed in the past year, so Dan is here to help me pull back the curtain and give you an inside look at the evolution of the business, and what had to change in order to propel our business forward.  In this episode, we reveal the pivotal moments that shaped our leadership over the past few years and the strategies that fueled our business's growth. We hope our story of personal evolution and strategic innovation helps give you the power to embrace change along your own entrepreneurial journey so that you can truly step into the role of the elevated CEO as well!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  Why we view 2020 as such a turning point and catalyst for our business [3:20] A look at the energetic shift that happened in our business between 2020 and 2021 [8:14] How this period of time provided an opportunity for us to own our power and do exactly what we wanted in our business [12:17] What the tipping point was for us to change the messaging to say what needed to be said [14:47] Why we decided to sell our program first then deliver it live, and what this process entailed [18:51] How I knew it was time for me to start leading the team and to be the type of leader that people want to work for [21:24] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

Welcome to the first roundtable meeting with our team! A big part of our job here and our mission is to coach and support our clients, and what better way to show you how we're doing that than by giving you a first-hand glimpse behind-the-scenes of our business and the people that are doing that, so you can hear from them in their own words. In this episode, we dive deep into the heart of our company through the voices of our very own team members. Each member shares their unique perspective on our innovative work culture and collaborative environment, and you'll also get an insider's view on how we, as a team, drive success and foster creativity.  From our core values to our daily operations, this roundtable is a testament to the strength and diversity of our team, and we're excited to share what powers our company and how teamwork truly makes our dream work!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  Introducing our team and what makes our culture unique for each of them [3:50] How we realized that no one was ‘driving the bus' and what we decided to do as a result of this realization [18:20] A look our client success meetings and how we highlight what is happening with our advisors, our clients and their successes [22:33] The way that we're working through the current climate in the online space [29:59] Why we view having multiple advisors and their different viewpoints as a major advantage for our company [32:27] How we find invite, add and integrated high-level team members who already operate their own businesses and the role that respect and understanding plays in this process [35:42] Some of the reasons we see that someone with a business would want to work in someone else's business [42:12] The real advantages of having a trusted team of expert advisors to support you in your business [54:54] For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

It's no secret that the online business space has changed and evolved, so today we want to share the evergreen and overall trends that we see right now so that you can navigate it, and succeed. In this episode, we reveal four of the trends that you need to be aware of, and by following these trends, it will result in your business being easier with less pressure - all while bringing in more cash!  If you're ready to step into the role of an Elevated CEO, to bring more cash into your business and to discover the #1 thing you should be focusing on, fill out an application for a 1-on-1 Elevated CEO session at https://nicoleculver.co/lvtdceosessionspod and we'll walk you through it!  Key Highlights:  Some of the ways that we're infusing creativity into the work we're doing with our clients this year and how Dan is approaching creativity on a micro level [3:25] What we're doing to get more creative with our marketing in 2024 and the role that data is playing in this process [10:23] Where we're seeing clients go wrong and what they're not talking about…but should be [16:15] What consistency is all about and why it's one of the main trends to be focusing on this year in your business [19:52] The only piece of messaging advice that you need to be following and how we've done it with our own clients [22:54] Why cash is the big metric that we measure for all of our clients [25:02]  Who our 1-on-1 Elevated CEO sessions are for and how you can book yours now [28:56]  For more insights and what's happening in our business in and in the online space, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!  

Discovering the perfect balance between business and love, working with your husband can be a journey of growth and fulfillment. In this episode, we dive deep into the dynamics of working with your husband. Dan & I share invaluable insights on maintaining a healthy work-home balance. We explore the challenges and rewards of working closely with a spouse, and how to effectively manage both business and personal aspects of such a partnership. Key Highlights: Strategies for effective communication when working with your spouse. Balancing professional and personal life in a spouse-run business. The importance of setting boundaries for a healthy work-home balance. Real-life experiences and tips from a successful couple in business. For more insights and tips on navigating the entrepreneurial journey with your spouse, follow me on Instagram and remember to subscribe to our podcast on your favorite platform. Let's learn and grow together!

In this episode of The Shift Show Podcast, my husband and business partner Dan and I talk about what it's like to work together. With over 12 years of experience working side by side, we offer a unique perspective on how to successfully navigate and thrive in a business partnership with your significant other. You'll hear: Why you shouldn't wait for the perfect moment to start your business. How to diversify your revenue streams to ensure stability and growth. (Discover our secrets in the Evergreen Sales Secrets podcast.) What to learn from your mistakes and be willing to adapt and change. How to clearly define roles and responsibilities in your business partnership. How to build a strong team to support your business's growth and success. What to focus on to improve client success and provide high-quality service. How to be flexible, communicate effectively, and prioritize individual growth in your partnership. What to metrics to monitor and adjust to to drive business growth and success. Stay tuned for Part 2 of our discussion, where we will delve deeper into expanding our team, enhancing client success, and more insights on "Working with Your Partner in Business."

In this episode, Dan and I provide an update on their million dollar quarter and discuss the challenges faced by online businesses in the current antitrust era. We emphasize the importance of building trust with customers and the need for programs to deliver results.   We also cover strategies for driving weekly sales, staying focused, and analyzing sales data to make necessary adjustments. We offer insights on diagnosing issues and taking action for a quick cash infusion.    In this episode you'll hear: Building trust with customers is crucial in the current antitrust era. Programs must deliver results to gain customer trust and satisfaction. Analyzing sales data and making adjustments is essential for driving weekly sales. Diagnosing issues and making fixes based on data can lead to improved sales performance. Taking action for a quick cash infusion can help businesses achieve their end-of-year goals. For more information on how you can get evergreen sales and million dollar quarters, DM me @nicoleculver. Ready to take your business to the next level? Subscribe to the Secret Podcast today and unlock the secrets to Evergreen success: Subscribe Now

In today's episode, I'm excited to dive into my personal journey over the past year – a journey of stepping into the CEO role in my business. This transformation has not only propelled our business forward but has also been a profound period of personal growth for me. Key Takeaways from This Episode: The Transition to CEO: Understanding how vital it was for me to start treating my business as a separate entity and embrace the CEO mindset. Building a Robust Team: The significance of surrounding yourself with a team that supports and strengthens your vision. Mission-Driven Leadership: How defining the mission of your company becomes a north star for all your decisions. Overcoming Challenges: Tackling the fear and resistance that comes with stepping into a leadership role and how to navigate through it. Vision Casting and Strategic Planning: The importance of having a clear vision and plan for your business. Prioritizing Client Experience: Keeping client satisfaction at the heart of your business operations. Balancing Roles: Finding the equilibrium between content creation, social media engagement, and coaching. Gratitude and Growth: Reflecting on the journey and encouraging others to embrace their potential as leaders. I hope my story inspires you to take that leap and step into your own role as a CEO with confidence and vision. Embrace your journey, and remember, every step forward is a step towards success. Don't forget to subscribe and leave a review if you loved this episode. Follow me @nicoleculver for more insights and updates. Until next time, keep shifting, keep growing, and step into your CEO role!

In this episode of The Shift Show, we delve into the world of scalable businesses and the secret strategies that lead to success. Join me as we explore the power of a lead scoring system, the effectiveness of evergreen funnels, and the art of cold lead advertising. Discover how to take your business to the next level and attract ideal clients effortlessly. Plus, find out how you can gain exclusive access to even more valuable insights by subscribing to the Secret Podcast. In this episode, you'll hear: The key elements of a scalable business that can transform your growth. How a lead scoring system can help you prioritize and convert your leads effectively. The magic of evergreen funnels and how they create consistent, automated sales. Strategies for cold lead advertising that actually work. The importance of embracing evergreen sales for long-term success. How subscribing to the Secret Podcast can accelerate your business growth. Don't miss out on this enlightening episode that will empower you to unlock the secrets to scalable success. Join the conversation and take your business to new heights today! Ready to dive deeper into the world of scalable businesses? Subscribe to the Secret Podcast now and gain access to exclusive insights and strategies.  Remember, your success is just one click away. Subscribe now and let's embark on this journey together!

In this episode, I'm diving deep into the world of scalable business growth and evergreen sales strategies. Join me as I share valuable insights on lead scoring, cold lead advertising, and the power of an evergreen funnel. In this episode, you'll hear: The importance of lead scoring in identifying high-potential leads. How to create a cold lead advertising campaign that converts. The secrets behind an effective evergreen sales funnel. Strategies to build a scalable business that thrives in any market. Don't miss out on these valuable tips and techniques that can transform your business. Tune in now! Ready to take your business to the next level? Subscribe to the Secret Podcast and unlock the full potential of your entrepreneurial journey.

Welcome to another exciting episode of The Shift Show. In this episode, we're diving deep into the strategies that can lead to achieving a million dollar quarter in your business. We'll break down the key components, including lead scoring, evergreen funnels, and the power of simplicity in your approach. So, let's get started! In this episode, you'll hear: The importance of focusing on sales every week and how it can transform your business. Why simplicity is the key to success in a world that often glorifies complexity. How to navigate the balance between being a CEO visionary and managing the sales department. The role of client retention in achieving your financial goals. A step-by-step guide to calculating your sales goals and identifying the sales gap. Why sales calls are a powerful tool and how they can lead to faster conversions. The critical role of conversations in your sales strategy and how they impact your success. Ready to dive into the secrets of scaling your business to seven figures and beyond? Tune in now! Don't forget to subscribe to The Secret Podcast for even more valuable insights and strategies to supercharge your business growth. Join us at The Secret Podcast and start unlocking your business potential today!  

The EXACT funnel that took us from $0-$100K+ cash months with a tiny audience and small team. This event is for CEOs who want to scale their evergreen funnel to 6-figure months in 3 simple steps. This is a replay from our LIVE virtual event!

In this episode, we're diving deep into the world of evergreen sales and uncovering the incredible power of the secret podcast. If you've been searching for a way to generate high quality leads and speed up your buying process, you're in the right place. So, grab your favorite beverage, get comfy, and let's unlock the secrets to scalable business success. In this episode, you'll hear: The concept of a secret podcast and why it's a game-changer. How the secret podcast takes prospects through their belief ladder. Real results and success stories from businesses using this strategy. Practical steps to incorporate the secret podcast into your evergreen funnel. The impact on lead quality, conversion rates, and building trust faster. Ready to take your business to the next level? Don't miss out on this transformative episode! Ready to dive into the secret podcast world? Subscribe now at Secret Podcast and start your journey to evergreen success!

Evergreen sales are the cornerstone of my Secret Podcast's extraordinary success. Tune in to learn how this potent tool generated $200,000+ in sales, high-ticket buys, and affiliate earnings. Discover the transformative power of simplicity and authenticity, the significance of niche-specific content, and how to revitalize your winning strategies. Join us for your next breakthrough! In this episode, you'll hear: The incredible impact of the Secret Podcast on our business Why simplicity and authenticity matter in content creation The importance of niche-specific content in attracting your ideal audience Strategies to breathe new life into your successful initiatives How to optimize your podcast funnel for even greater results Ready to take your business to the next level? Subscribe to the Secret Podcast today and unlock the secrets to Evergreen success: Subscribe Now

Welcome to another episode of The Shift Show! In this candid conversation, I dive deep into a topic we often skirt around: failed payments. But here's the twist - it's not just about the hiccups but how they pave the path to success and growth. In this episode you'll hear: The real reason behind discussing failed payments and why it's a milestone for many. A close look at payment plans and how restructuring can lead to fewer defaults. The significance of a robust onboard sequence that guarantees micro-wins for your clients. The art and intricacy of crafting a fail-proof guarantee. My personal business journey and the ups and downs that have shaped it. The importance of setting our audience up for success, making sure they're truly ready for the journey. Looking for even more insights? Subscribe to the secret podcast here and dive deep into the business strategies that work!  

In today's episode, I'm pulling back the curtain on my transformative journey with the secret podcast. It's been an incredible ride, filled with insights, lessons, and the power of evergreen sales. Whether you're a seasoned entrepreneur or just starting out, you won't want to miss this! In this episode, you'll hear: The inspiration behind creating the secret podcast and how it catapulted our business. Why it's essential to keep things simple and authentic in your marketing strategy. The power of evergreen sales and how it can elevate your brand. The importance of listening to your intuition and audience feedback in your business decisions. Real-life examples of how the secret podcast transformed our audience engagement and sales. For even more insider insights and actionable strategies, make sure to subscribe to the secret podcast.