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Alexia Brue saw the wellness trend coming long before matcha lattes and weighted blankets were mainstream. After spending years working as a wellness and travel journalist, Alexia saw a need for actionable information and resources on the emerging trends in fitness, beauty, and the wellness lifestyle. Finally, she made a bold move and cofounded Well + Good, the trusted and famously trendsetting wellness media company. Starting with almost nothing, she and her partner, Melisse Gelula, bootstrapped their way to build a company that empowers its community to live their healthiest, happiest life, which was later acquired. In this episode, Alexia opens up to Covet PR founder Sara Brooks about building a company from the ground up, convincing people wellness was something they truly needed in their life, and the importance of leaning into intuition in times of self doubt.
In a special panel discussion, experts join the Wall Street Journal's Veronica Dagher with their top health and financial wellness tips. Jennifer Walsh, Founder of Walk with Walsh, Rebecca Parekh, CEO of THE WELL, Melisse Gelula, Co-Founder of Well + Good, and CEO of Orchid Island Juice Co., Marygrace Sexton, discuss the path to success through mindfulness and purpose.
Hey team, welcome back! Today on the Epic Table we have we have the fantastic Melisse Gelula, Co-Founder and Editorial Director of Well+Good. Well+Good launched as a premier lifestyle and news publication devoted to the wellness scene. It has since become the leading source on boutique fitness, cutting-edge nutrition, natural beauty, and more. Today, we talk with Melisse about the success of her company, and how she was able to recognize a space that needed to be filled in the industry and then passionately move to fill it. Along with that, Melisse and I will be cooking a recipe of my own that has been featured in Well+Good's brand new cookbook: Sweet Potato Gnocchi! You can follow Melisse on Twitter (@MelisseG) and on Instagram (@MelisseJoy), and discover all sorts of goodness that is Well+Good on Instagram (@iamwellandgood) as well as their website https://www.wellandgood.com/. And of course, you can go ahead and buy Melisse's new cookbook here: https://www.wellandgood.com/well-and-good-healthy-cookbook/.
How does one bootstrap a wellness startup from a simple website to a digital empire that has 12M monthly unique visitors and sells to a major player in the media space? In this episode, you’ll get a behind the scenes look into the rise of WELL+GOOD through the eyes of its co-founder Melisse Gelula, who went from training to be a psychoanalyst to being named one of the 9 Most Creative Entrepreneurs of 2018 by Inc Magazine. This week, the gorgeous Well+Good: 100 Healthy Recipes + Expert Advice for Better Living book is out, and my Superfood Galaxy Oatmeal recipe with moringa is included alongside names like Venus Williams, Dr. Mark Hyman and Dave Asprey (#nbd). Also, I've been honored to have been featured by WELL+GOOD on multiple occasions over the years. In this episode, we discuss: How food can be a pathway into wellness Being on the front lines of the healthy food revolution How WELL+GOOD activated 100 global wellness movers and shakers to contribute to their first book How to stand out in the wellness space How to get featured by WELL+GOOD What psychoanalysis and wellness media have in common Building a personal brand VS a media company in today’s digital landscape What role social media plays in WELL+GOOD's success Why a “backpack of purpose” and meaningfulness is a must for success See all show notes on wokeandwired.com. Mentioned in this episode: Well+Good: 100 Healthy Recipes + Expert Advice for Better Living book Connect with Melisse: @melissejoy @iamwellandgood wellandgood.com Connect with Woke & Wired: If you enjoyed the podcast, please share it. Subscribe, rate and review the show on iTunes. Your rating and review help more people discover it. Join the closed Woke & Wired Facebook group. Tag me on Instagram @wokeandwired and let me know your favorite takeaways!
"If there could be a dining critic, a theater critic…why couldn’t there be a wellness critic?" —Melisse Gelula Melisse Gelula is the co-founder of the health and fitness mega-brand Well+Good. On this episode, she talks about starting — and growing — something you believe in, and how Well+Good went from an idea to fill a hole in the publishing industry to a brand reaching more than 12 million readers every month. She talks about Well+Good's focus, and why it's more than green juice and SoulCycle but isn't weight loss or looking a certain way, and talks passionately about why wellness should be taken seriously. Big congratulations to Melisse and the Well+Good team for the launch of the Well+Good Cookbook. Head to my Instagram — @aliontherun1 — for your chance to win a copy! Thank you to AfterShokz for sponsoring this episode of the Ali on the Run Show! CLICK HERE for $50 off your wireless headphone endurance bundle! What you’ll get on this episode: Was Melisse’s plan always to be a journalist? Plus how Well+Good became a reality (5:00) How Melisse got people to take a wellness website seriously (13:45) What Well+Good looks like now (18:30) What wellness-related things people are obsessed with right now (21:40) What is it like to work at Well+Good? (28:00) Looking at the wellness industry as an inclusive place, and what is there for people who can’t afford the fancy green juices and SoulCycle classes? (39:45) All about Well+Good’s annual Wellness Trends (43:00) What’s next for Well+Good? (47:40) What we mention on this episode: Well+Good in The New York Times Well+Good Cookbook The Best and Worst Nutrition Bars via Well+Good Well+Good's 2019 Wellness Trends Expo West Forward Space Follow Melisse: Instagram @melissejoy Twitter @melisseg Follow Ali: Instagram @aliontherun1 Facebook Twitter @aliontherun1 Blog Strava Listen & Subscribe: Apple Podcasts Spotify SoundCloud Overcast Stitcher Google Play SUPPORT the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!
Melisse Gelula is the Co-Founder of Well+Good, a premier site that reach an audience of more than 12 million monthly that is devoted to health, wellness and fitness. Melisse joins Priority Status to discuss the last 10 years in the wellness industry, her favorite products and and trends, and what she’s seeing in the wellness space. She also announces the launch of The Well+Good Cookbook. Ready to take your wellness to the next level this year? She’ll give us the insider scoop on what’s going on with Well+Good Retreats in 2019. Learn more about Well+Good: https://www.wellandgood.com/. Follow her journey on Instagram: @melissejoy and @iamwellandgood. Share your feedback at podcast@jpublicrelations.com, learn more at jpublicrelations.com and follow us on Instagram @jpublicrelations.
Melisse Gelula, Co-Founder of Well + Good, the pioneering wellness media company and two-time Webby award winning site. --She immediately started crying. Just kidding. We tried really hard but she only admitted to waking up with a tear in her eye because her work is her mission. We think that’s pretty lucky. --She likes to think of us all as Godmothers of wellness. Zoe thinks this is gangster (in a mafia kind of way). Erica prefers to think of us all in sparkly dresses (in a fairy kind of way). --Melisse shares her start-small-but-think-big strategy. Guess it was a good strategy – they managed to turn a few thousand dollars and a newsletter into many millions, making them yet another example of work wives who are crushing it. We think that’s BAWSE. --With great power comes great responsibility. Post-acquisition, Well + Good will now reach 34 million viewers monthly. That’s some serious responsibility. @iamwellandgood www.wellandgood.com
Norma leads a wellness double feature as Melisse Gelula (Well + Good) talks about the changing field of journalism, having a business partner, and responding to cat calls, and then Jennifer Maanavi (Physique 57) talks about safe exercise, the secret to great customer service, simulating the future, and more. See acast.com/privacy for privacy and opt-out information.
Jill is joined by founders of the extremely popular online wellness publication Well+Good for the second week in our two-part special. Alexia Brue and Melisse Gelula continue to take us through the 2017 edition of their annual “wellness trends” feature, where they predict what is going to be big in the world of health, fitness and lifestyle in the coming year. Well+Good’s predictions are always on point and on this week’s show, Alexia, Melisse and Jill cover the remaining ten of fifteen.
Jill is joined by founders of the extremely popular online wellness publication Well+Good for this week’s special. Alexia Brue and Melisse Gelula will take us through the 2017 edition of their annual “wellness trends” feature, where they predict what is going to be big in the world of health, fitness and lifestyle in the coming year. Well+Good’s predictions are always on point and on this week’s show, Alexia, Melisse and Jill cover the first five of fifteen.