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For years, the Sports & Fitness industry Association has studied which sports people participate in and how often. Perhaps just as important, they also track the number of people who say they don't participate in anything at all. For professionals in the sports-event industry, there is a tremendous amount of interesting data in the SFIA's recently released Topline Participation Report, including which individual sports are trending well and which team sports are trending well. If you're the organizer or a host city of a sports tournament or event, knowing where the interest lies could be the key to a successful future. As you'll hear, there is no doubting the incredible growth that pickleball has seen not just in the past year but for the past several years. But pickleball is not alone. In fact, all racquet sports are on the upswing, including tennis, which has the largest participation of all. In this conversation between SportsTravel Executive Editor and Publisher Jason Gewirtz and SFIA President and CEO Tom Cove, we take a deep dive into the organization's latest report and talk about what sports and trends he's keeping an eye on next.See omnystudio.com/listener for privacy information.
There is nothing quite as valuable to sports organizations and destinations that host their events than data. And one of the leading organizations that has been diving into data analysis for years is the Sports & Fitness Industry Association. The association, whose members include sporting goods and fitness brands, manufacturers, retailers and maerkters, has one of the deepest data pools in the country, annually surveying Americans 6 years old and up about their levels of participation in a list of sports that now tops 120 different activities. Every year, the association issues a Topline Report detailing which of those sports and activities are on the upswing and which are headed down. Toss in a worldwide pandemic that has fundamentally shifted the way everyone participates in the activities they love and you've got a data set that is ripe for analysis and contemplation for all who organize sports events at all levels. Tom Cove has been the assocaition's longtime president and CEO and his take on why some sports are doing better than others is always worth a listen. In this episode, we discuss with him those activities that are faring well and why, what impact the Olympics is having on sports that are part of the official program, what sports-event organizers should be thinking about when it comes to retaining athletes, and how age and income can determine not only your level of activity but the types of things you might go out and try. It's a fascingaitng conversation and one with considerable takeaways for anyone who has their hand in the sports events industry. See omnystudio.com/listener for privacy information.
Terry Lefton is joined by Tom Cove, President of the Sports & Fitness Industry Association. They discuss the effect of the COVID-19 pandemic on sports equipment manufacturers and marketers.
Replace those January blues with some January bliss as Anchor Ash joins with Rob West and Tom Cove to pick a Starting 11 of the best ever January Transfers! Expect players with huge impact and even huger price tags!
Sports & Fitness Industry Association CEO Tom Cove weighs in on current climate in Washington, D.C., the status of the PHIT Act and the debate over e-sports.
Tom Cove is the President and CEO of the Sports & Fitness Industry Association (SFIA), where he represents the interests of more than 500 leading manufacturers, brands, licensors, distributors and retailers of athletic equipment, footwear and apparel. Mr. Cove oversees SFIA initiatives to promote sports participation & safety, health & fitness, international trade, and product standards, and serves as liaison to international and national sports federations and government agencies. The Sports & Fitness Industry Association is the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.
SFIA’s Tom Cove looks ahead to issues facing the industry in 2019.
The president and CEO of the SFIA addresses the most serious threat the industry has faced in the past half-century and the expected re-introduction of the PHIT Act by Congress.
On the eve of Election Day, we talk to three leading industry lobbyists on how the results may impact trade in the sporting goods, outdoor and apparel and footwear industries.
On this episode, the guys discuss the NBA drafting gamers, adidas and Footlocker closing stores, and Nike's recent woes in the executive suite. They also have a special guest with Tom Cove, the CEO of the Sports Fitness Industry Association (SFIA). Tom Cove, CEO of the Sports & Fitness Industry Association PermalinkSupport this podcast at — https://redcircle.com/sport-lifestyle-podcast/donations