Welcome to the "10/4 @ R4 Podcast" recorded "Live" at RE/MAX R4 2020 from the MGM Grand Hotel & Casino in Las Vegas. We had 22 amazing guests join us to discuss a wide range of topics to help you and your real estate business; including Defining Success, Authenticity, Client Experience, Podcasting, Agent Safety, and Content Creation.Don’t forget to join us each week for a new episode. Thank you for listening!Jesse and MichaelThe "10/4 @ R4 Podcast" is hosted by Jesse Peters and Michael Thorne.
with Jesse Peters and Michael Thorne
September has been designated REALTOR® Safety month, but it's important to practice “safe real estate” all year round.In this episode of the "10/4 @ R4 Podcast", our guest is Carl Carter of RE/MAX Elite in Little Rock, AR.Carl is the founder of the Beverly Carter Foundation, a 501(c)(3) nonprofit organization dedicated to improving safety for all real estate agents. Carl’s mom, Beverly Carter, was a REALTOR® who lost her life while doing the work she loved. Since losing his precious mom, Carl has dedicated his life to creating safety training and tools to make positive changes in agents’ lives and business.Carl shares with as what actions, agents and organized real estate can be taking to be prepared and safe during this month and every month.During the "R4 Rapid 4", Carl shares why he'd outlast Jesse and me during a zombie apocalypse.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Mike Schneider, CEO and Co-founder of First.Jesse and I recorded 22 episodes of the podcast at R4, and the episode we were most excited for ... was this one! For the second year in a row, (booj in 2019) Adam Contos introduced a world-class real estate technology company acquired by RE/MAX LLC from the main stage at RE/MAX R4.This year's announcement was the acquisition of First. First, as explained by Mike Scheider, uses data science, machine learning and human interaction to analyze an agent’s contacts and identify those most likely to sell in the coming months.The app helps agents spend less time hunting for business and more time building it. According to Mike, agents miss about 70 percent of the deals within their network. First closes that gap and makes it easier for RE/MAX agents to know when people in their database are ready to sell their home."This tech was so good and so different that we bought the company.” ~ Nick Bailey, RE/MAX CCO "With First, we found next-level talent, combined with a game-changing service, delivering exclusive access to one of the best products for agents out there today.” ~ Adam Contos, RE/MAX CEOWe were blown away with the opportunities that First creates for agents to grown their business. Then we got to meet Mike ... we were even more impressed by the humans behind this incredible technology, exclusively for RE/MAXers. During the "R4 Rapid 4", Mike reveals a newly discovered skill that would come in handy in the event of a zombie apocalypse.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Kendall Bonner, Broker/Owner of RE/MAX Capital Realty in Tampa, FL.As office culture becomes more and more important/valuable to agents, broker/owners must create content that illustrates what being a part of their brokerage would be like, to attract great agents. Kendall shares why the importance for agents to build "know, like and trust" with potential clients is mirrored by the importance for broker/owners to do the same for agents.Also, as the industry continues to evolve faster and faster ... Kendall explains her practice of "Learn - Test - Teach" to give her agents and advantage in the marketplace.During the "R4 Rapid 4", Kendall reveals the problem with today's music.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Michael Glickman of RE/MAX Services in Boca Raton, FL.Consistency is key to success in any pursuit. But what's the key to consistency? Michael shares with us how creating content that you are passionate about and that also fits into the routine of your day is the key to consistency. I can't think of a better example of "passion content" than Michael's "Sunrise with Mike" daily video series. During the "R4 Rapid 4", Michael shares the potential benefit of having noisy neighbours.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Amy Somerville of RE/MAX LLC in Denver, CO.As a former agent and team leader, Amy sees part of her role at RE/MAX World Headquarters as the "agent and broker advocate". She shares the "magnet" for growing your business ... moving from a "transactional focus" to a "relational focus". Amy also tells a story about how authenticity and truth is the best time management strategy in a 2020 world.During the "R4 Rapid 4", Amy reveals her potential upcoming "side hustle" ... Hypercolor!You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guests are James Wood of RE/MAX Results in Owasso, OK.In my opinion ... the best way to an amazingly successful and rewarding real estate business is by producing "raving fans". The best way to produce "raving fans" is by elevating the customer experience.The best way to elevate the customer experience is by communicating in a warm, personal, and effective manner.The best way to communicate in a warm, personal, and effective manner is through simple, one-to-one video.James shares with us how he uses simple video to elevate the customer experience before, during and after the real estate transaction that produces "raving fans". During the "R4 Rapid 4", James shares why he is #TeamZombie "from the jump" of a zombie apocalypse. You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guests are Mo & Sonsy Gaba of Children's Miracle Network from Baltimore, MD.Sonsy, Mo's mother, first a saw potential health issue with Mo when she noticed his eyes appeared white in a photo taken at a family gathering when he was just 9 months old. He was diagnosed with a malignant tumour of the retina, and soon lost his sight. Mo has had operations, aggressive chemotherapy, radiation and a bone marrow transplant, and has spent approximately 75% on his life in a CMN hospital. He has kicked cancer's butt three times, and currently finds himself battling cancer for a fourth time in his lungs. With all of that ... Mo remains fearless! He is a remarkable kid, full of positivity and grace. He makes you a better person just to be around him for a minute ... or ten. And his laugh ... which you hear a lot ... is infectious. Mo and Sonsy give us a glimpse into the difference that RE/MAX and Children's Miracle Network are making for "kids like Mo". They also share how the staff at Johns Hopkins Children’s Center create moments for kids undergoing treatments "just to be kids" ... if even for a moment. During the "R4 Rapid 4", Mo shares with us who'd win in a battle between four to five "car-sized" chickens and one "baby tree-sized" elephant.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Bri White of RE/MAX House of Real Estate in Fort Lauderdale, FL.Many of you know Bri as the founder and creator of the amazing RE/MAX Creative Facebook group. We chat with Bri about the ease and importance of creating content in a 2020 world. She also shares the stages of creativity as well as how adding two parts "you", one part "consistency" and a dash of "glitter" will transform your content from a caterpillar into a butterfly.During the "R4 Rapid 4", Bri reveals two things ... she doesn't run and she doesn't do math.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Geoff McLennan of RE/MAX All Points in New Westminster, BC.It's not as hard to get your head around as ... What came first, the chicken or the egg? However, Geoff along with Jeremy Rae "flipped" the script when it came to leveraging video in a community.For so many of us, it certainly was in my case, we create videos for a community, but Geoff and Jeremy built a community around the video they were already creating. We talk about the success of his food-based video series called “Eat New West” and the fantastic Facebook group he built around it. During the "R4 Rapid 4", Geoff shares how his sales skills will help him during the zombie apocalypse.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Daniel Bertelson who is the Director Of Opportunities at RE/MAX Preferred in Madison, WI.Just a "heads up" ... this episode gets "real" ... because Dan gets unapologetically "REAL" with all of us.We hear the word "authenticity" thrown around a lot. Sometimes, even presented as a marketing strategy ... but it is the exact opposite. I've seen the impact of authenticity grow immensely in recent years and I believe you'll find it very difficult to take your to another level without it in the years ahead.So what is "authenticity"? James Noble sums it up this way ..."Simply put, being authentic means staying true to who you are, what you do and who you serve. In an environment in which more human elements matter it creates value and benefits for your followers as well as improving your business."Michael Bianco-Splann says there are 5 competitive advantages of being "authentic". They are ... 1. Authenticity ignites human connection2. Authenticity opens the door to vulnerability — and unity3. Authenticity allows you to learn about others, including your customers4. Authenticity moves you into the present5. Authenticity changes your world perspectiveDan also "gets real" about who his wife would want to play him in his biopic.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Sue "Pinky" Benson of RE/MAX Realty Team in Naples, Florida.This is my (Michael's) opinion ... "This industry has a problem ... a BIG problem ... and there is no one to blame for it. Here it is ... this industry is horrible at defining "success". It has one metric and one metric only ... money. Our awards and milestones are all based on money and for the majority of the people in our (I'm guessing), their version of success is as varied as the individuals themselves. In recent years, I've come to clearly define what success is for me ... and the transformative impact that has had on me professionally and personally is enormous."Sue, shares with us her incredible emotional and inspiring pursuit of success ... for her. We hope this helps you push away from the definition of success that is continuously placed upon us by our industry and incites you to define success for you. Then ... pursue your success with reckless abandonment. During the "R4 Rapid 4", Sue shares her leadership plans for the zombie apocalypse. Here's a hint ... pink!Here is a link to Sue's blog post entitled "Becoming 100% ... again.", that we discuss in the podcast. You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Beverley Boone of RE/MAX Sarnia Realty in Sarnia, Ontario.Are you in a "rut" in your real estate business? Beverley was ... now she isn't! She's fallen back in love with real estate and grown her business for $50,000 to $300,000. In this episode ... she shares how she did it and how you can do the same.Beverley also shares an "awkward" real estate moment ... during the "R4 Rapid 4".We are thrilled to bring Video Boot Camp online for the first time on May 19th, 20th and 21st. Seating is limited. To grab your spot ... and to fall "back in love with real estate" visit REvideostutio.com/BootCampYou can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Bob Tompkins of RE/MAX Moves in Greenville, SC.In early February, weeks before recording this episode, I asked Bob ... "What would you like to talk about on the podcast?". His response was certainly something I didn't expect. Bob replied with ... "I'd like to talk about how having a successful real estate business is like running for political office."Jesse and I had no clue where this episode would go when we turned on the cameras. Since our guest was Bob ... what we ended up with was "gold". This is a fun episode (how could it not be) with some really good insights on growing your business and more than a few laughs. During the "R4 Rapid 4", Bob shares a creepy attic discovery during a showing and has a critique about pigeons.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is BombBomb's National Speaker, Alicia Berruti.This week's episode could not be better timed. So many of us are facing the reality of a much more "virtual" business. One of the big hurdles in the real estate space is explaining complicated information, data and contracts. Something we traditionally would have done sitting around a kitchen table with our buyers and sellers. The BombBomb "screen recording" feature was a powerful tool when the three of us sat down to record this episode in late February. Now ... it might invaluable. She shares a powerful strategy that saw one agent generated $11,000,000 worth of listings in 90 days using the screen recorder.During the "R4 Rapid 4", Alicia offends 13 listeners and then censors her thoughts on honey badgers.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Inmar Barrera of RE/MAX Diamond in Tracy, California.Inmar breaks down the importance of getting more young professionals involved in organized real estate and the "how" of getting them involved. We also chat about the important role REALTORS® play in our communities and the impact of changing technology on our industry.During the "R4 Rapid 4", Inmar shares with us how his friends and family would react to his arrest.You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Chantelle Limon of RE/MAX Integrity in Camarillo, California.We have seen many things become much more of a priority for agents in their businesses in recent years. At the top of that list is office culture. A positive culture attracts talented agents, impacts job satisfaction and personal happiness, and affects performance. Leadership, management, colleagues, policies and more shape your office culture.In light of recent events throughout the world affecting our personal and professional lives in such a major way ... the support and attitude of those we surround ourselves with will have a significant impact on how successful we will be in navigating the challenges ahead. Chantelle breaks down the importance of office culture, how to build it ... and more importantly ... how to protect it.She also shares her "issues with cats" during the "R4 Rapid 4".You can follow and watch the series at REVideoStudio.com.Join us again next week for a new episode. Thank you for listening!
In this episode of the "10/4 @ R4 Podcast", our guest is Angelica Olmsted from booj. Two years ago, at RE/MAX R4 2018, the announcement of the acquisition of booj by RE/MAX was made ... and a lot has happened since then.We chat with Angelica about ...Why booj is not "a CRM and website provider".The growing booj eco-system.How the RE/MAX network plays an integral role in creating amazing digital products.What the future holds in store for booj.and much more!Angelica also shares what she thinks about sea otters during the "R4 Rapid 4".The "10/4 @ R4 Podcast" was recorded "Live" at RE/MAX R4 2020 from the MGM Grand Hotel & Casino in Las Vegas.