Batten Down Dialogues

For this week's episode, I am excited to have Ben Green join me in conversation. Ben Green is a marketing executive, turned startup founder, with his new dog behavior training platform called Gentle Beasts. Ben has close to a decade working in marketing on consumer tech startups, and for the past year, has been leading Batten's marketing channels.  Given the importance of online tracking and data collection for optimizing digital marketing campaigns, Ben offers a unique perspective on online privacy and how it relates to the larger viability of companies needing to reach their target customers. I hope you enjoy it. 

Listen in as Alex talks to Bob Newman, former Navy SEAL about self-reliance and survival, the tools and skills you'll need to be safe, and ways to help your neighbors and community.

1 – 10: Experiences leading up to TDS.  10 - 13: Founding of Total Digital Security.  13 – 15:  Shift in consumer awareness and concern of digital security risks. 15 - 19: TDS's typical client and their primary fears. 20 – 23: Common customer pain points.  24 - 28: – Client story #1  29 – 33: Client story #2  33 – 38: Client hesitations to adopt specific solutions. 38 – 42:  How their monitoring service has prevented financial theft. 42 – 44: Their clients' favorite aspect of working with TDS. 44: Diane's biggest digital fear. 

Discussion topics time stamps: In Minutes0-4 = Pandora login protocols and culture4-6 = Company concern of employees 6-11 = Data value and collection 11–14  = Scott's opinion on his Data 14–16 = Password manager choice 16-23 = His financial fraud experience 23–25 = UX issues of Password Manager 25-28 = State of Music Piracy 28–42 = ThreadLive email experience and security 42-44 = Tech Gossip 44-46 = What lives in Jack Dorsey's beard 

Topic Time Stamps:  Minutes 0-7 = Libertarian view of internet 7-10 = Convenience vs Privacy   10-13 = Browser Privacy 13-19 = Big Government: individual privacy vs national security 19-25 = Crypto – attack vectors & secure storage 25-27 =  “What you are, What you know, What you have”  27-32 = Okta: password Hygiene 32-35 = Dashlane: merry security with usability  35 = Future of login 37 = Would you use a Neuralink? 39 = What CEO phone would you hack?