Podcasts about ad tracking

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ ---In this episode of the Ecommerce Coffee Break Podcast, we explore how to scale ad campaigns with precision using sales attribution.  Host Claus Lauter is joined by Andrey Kholkin, CTO of Weberlo.com, a platform revolutionizing ad tracking and performance insights.  With over a decade of experience, Andrey shares why traditional pixels fall short, how real-time attribution transforms ad performance, and the role of AI in reducing ad spend. Learn how accurate data can optimize campaigns and improve ROI. Topics discussed in this episode:  Why Traditional Ad Tracking Pixels Fall Short: Browser tracking misses crucial data. How Real-Time Sales Attribution Can Transform Ad Performance: Track 100% accurate sales data. Why Accurate Data Is Key to Digital Marketing: Avoid pausing top-performing ads. How AI and Attribution Models Lower Advertising Costs: Optimize ads with accurate data. Why You Shouldn't Rely on Ad Platform Tracking: Independent tracking ensures accurate insights. How to Implement Sales Tracking Quickly: Connect e-commerce and ads in minutes. What Conversion Goals Can You Track: Focus on purchase and lead tracking. Why Organic Traffic Tracking Matters: Use UTMs to track paid and organic sources. Links & ResourcesWebsite: https://www.weberlo.com Shopify App Store: https://apps.shopify.com/weberlo LinkedIn: https://www.linkedin.com/company/weberlo/ Get access to more free resources by visiting the show notes athttps://t.ly/qGKT5 SPONSORS:Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/ Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/ Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify MORE RESOURCESDownload the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/ Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422 And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

About the Episode:Chase Barmore is an Account Executive at Hyros, an ad tracking & AI optimization software for 3000+ global businesses with $3.5B in ad spending. Some of their clients are Tony Robbins, Click Funnels, Playboy, and Grant Cardone.Chase is also the co-host of Sales Players, a podcast for top players in the B2B sales space.In this episode, we explore how you can create and track top-performing ads for your info products, coaching, and consulting services. We also tackle why creating a podcast in the B2B space is a great idea and how can you leverage your job to create content.Today, we'll cover:- Chase Barmore's journey from burning cash on ads to streamlining ad attribution with Hyros- Why understanding ad attribution is critical for content creators and how Hyros solves common challenges- The power of using content, like a podcast, as a tool for strengthening sales and networking- Insights on building a sales strategy in today's content-rich environment and why inbound leads are crucial- Actionable steps for content creators to transition into successful course and product offeringsWhat You'll Learn1. Ad Tracking and Attribution2. Inbound Marketing and Sales Strategies3. Sales Process and Integrated Tracking4. Leveraging Podcasting for Business Growth5. Leveraging LinkedIn for Sales and Networking6. The Intersection of Content Creation and Sales7. Roadmap for Content Creators in SalesTimestamps04:07 About the ad tracking and attribution software, Hyros05:53 Identifying top-performing traffic sources and conversion points with Hyros07:38 Essentials for creators running an ad for the first time11:04 Getting into podcasts about SaaS sales with Jesse Woodbury11:52 Networking, building a personal brand on LinkedIn13:10 Leveraging podcasts for ICP relationships and content creation19:59 Approaching sales conversations as a content creator21:55 Collecting prospects' emails, learning from other content creatorsThe Importance of Server-Side Tracking in Advertising: "I had gotten into actually running my own ads and I had, I burned a lot of money, um, with ads. And something I didn't realize is having a server-side tracking tool and the importance of actually having a tool like this, uh, because you get a lot of ads in your internal feeds from Instagram, YouTube, and everybody makes it seem like it's really simple, uh, but it is a lot more complex. And with a tool like Hiros, I think, uh, it really can help those looking to run ads." — Chase Barmore [00:01:45 → 00:02:21]Impact of Privacy Updates on Digital Marketing: "So he had seen issues before the iOS 14 update and the GA4 update and these different updates with privacy before anything was happening, because he was running so much with ads. And so really the thing that we saw for is attribution, missed attribution, really understanding where your, uh, leads are coming in from." — Chase Barmore [00:04:10 → 00:04:34]Monetization Strategies for Content Creators: "What a lot of these creators are doing is basically they're running ads to a low ticket offer. So let's say some sort of, could be a $7 course, could be a $27 course. Then when the actual person comes into the funnel, they're going to have a mid-ticket offer, then a high ticket offer." — Chase Barmore [00:06:03 → 00:06:23]Optimizing Digital Marketing: "So I would first make sure that you have tracking set up, that you have some sort of CRM, you have some sort of call booking funnel in that it, it's not all over the place. You want to use some sort of CRM that could be go high level, that could be HubSpot, and then basically you. I wouldn't start with every platform. Uh, I would start mainly with either Facebook or Google, and then I would start to understand my funnel and get that one page of, okay, what is my offer? Intro. Offer page. Get that page done, get some basic creative and start running ads to getting people to the page and seeing if they start to opt in. The issue that you were talking about, Ramon, was a lot of times what happens if somebody clicked on your ad and then maybe six months later they purchase? You're not going to know that that person found you through that ad." — Chase Barmore [00:07:38 → 00:08:37]The Power of Networking: "LinkedIn and networking is so important for creating content. It's not about the amount of viewers or followers, especially. You can do these one-to-one conversations and really niche into your audience and start to help people." — Chase Barmore [00:12:14 → 00:12:30]Testing Online Courses Viability: "If you're not already like selling a course or you're an affiliate marketer or you have some sort of offer, is testing your audience if they're going to buy something from you and just create a course, you can go on school like Alex Hormozi's deal." — Chase Barmore [00:20:03 → 00:20:22]Key Marketing Strategies: "The most important thing you can get from your prospect is their email. So any way that you can capture an email, if you're not already capturing your clients' emails, start doing that." — Chase Barmore [00:22:02 → 00:22:13]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChase Barmore - Strategic Account Executive at Hyros

Have you ever wondered how podcast advertising can be tracked effectively? Stay tuned to find out how ads are tracked and what both podcasters and podcast advertisers can do to see results! Today's episode is a replay of our live Podcast Ads Bootcamp event with Pete Birsinger, CEO of Podscribe.   "With podcast ad tracking, advertisers can gain valuable insights into how their campaigns are performing and make data-driven decisions for optimization." - Pete Birsinger, CEO of Podscribe In this episode, you will be able to: Maximize the effectiveness of your podcast ad campaigns through data-driven decision-making. Ensure trust and transparency in your podcast advertising efforts for increased audience engagement. Optimize your podcast ad campaigns with third-party ad verification for accurate and reliable performance measurement. Track the effectiveness of your podcast ads to make informed decisions and improve campaign performance. Discover the power of performance measurement for podcast ads and unlock new growth opportunities for your brand. Gain valuable insights into the impact of your podcast ad campaigns and make data-driven optimizations for better results. Enhance your podcast advertising strategy with advanced tracking methods for improved campaign optimization. Drive better results for your brand by leveraging data insights to inform your podcast ad campaign decisions Pete Birsinger, CEO and founder of Podbean, is our special guest on this episode of Podcasting Smarter. With his expertise in podcast advertising tracking, Pete brings a wealth of knowledge and experience to the table. He has a deep understanding of how ads are tracked and can help advertisers optimize their campaigns for maximum effectiveness. Pete's journey into the world of podcast ad attribution began with a transcription technology that evolved into providing value to advertisers by verifying ad placements and tracking ad performance. His passion lies in making the podcasting industry more efficient and helping podcasters focus on creating great content. Pete offers insights for advertisers running podcast ad campaigns and how you can gain valuable data-driven insights and make informed decisions for improved campaign optimization. Get ready to dive into the world of podcast advertising tracking with Pete Birsinger on this exciting episode of Podcasting Smarter! Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube with LIVE DEMOS:  https://www.youtube.com/watch?v=Ro8NEnpT-9c  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Monetize Your Podcast: Podbean's Apple Podcast Subscription Integration Podcast Advertising Strategies for Businesses: How to Maximize Your Impact   Connect with Podscribe and Pete: LinkedIn: https://www.linkedin.com/company/podscribe/  Youtube: https://www.youtube.com/@Podscribe-ue3ij  Pete's LinkedIn: https://www.linkedin.com/in/peter-birsinger/  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you're looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com 

Take control of your marketing strategies to supercharge your tech team's growth - Kyrios Systems' superpower is uniting every digital business development tool for your benefit! Call +1-205-736-8422 or visit https://kyriossystems.com/features now! Kyrios Systems City: Hoover Address: 1236 Blue Ridge Blvd Website https://kyriossystems.com Phone +1 205 736 8422 Email info@kyriossystems.com

In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods. During this episode, we discuss the transition from Universal Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. However, trust in the output of such tools remains a critical issue. Here's a glance at this episode: [00:54] What are the differences between Google Analytics and the new Google platform? [04:41] About this new platform, what does it do differently and what does it do better? [07:08] How does the data visualization work in this new platform? [09:11] What's the relationship between Google Analytics and Google Tag Manager? [14:12] Does this new tool have any enhancements for ad tracking? [16:30] Besides Google, what other analytics tools would you recommend? [18:46] What's the role of AI in analyzing Google Analytics data? You can view the show notes here -https://ducttapemarketing.com/navigating-google-analytics-landscape More About Julian Juenemann: -Connect with Julian on Linkedin - https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=de -Find out more about The Measure School -https://measureschool.com/ Like this, show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Wanna chat? Connect with me on LinkedIn -https://www.linkedin.com/in/ducttapemarketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, consumers have felt the effects of the increased use of their data. From receiving targeted advertisements to personalized recommendations online, it is no secret that giants in various industries are taking advantage of complex consumer data. But how does this look in the healthcare space? In part one of a new three-part series on consumer data, host Rachel Woods invites Advisory Board experts Solomon Banjo and Ty Aderhold to discuss how various industry players are taking advantage and navigating the challenges of the use of consumer data in healthcare. In the conversation, they explore exactly what kind of information is being used, what this means for various stakeholders, and how the rising use of consumer health data is poised to radically change the industry. Links: HHS: How to handle reproductive health data after Dobbs v. Jackson 'Deeply troubled': Security experts worry about Facebook trackers on hospital sites Around the nation: FTC issues warning about usage of consumers' biometric data Winners and losers from FTC's increased focus on consumer privacy in healthcare How Companies Learn Your Secrets Learn more about Advisory Board's upcoming webinar on key innovations in cancer care for patients by visiting https://www.advisory.com/resources/events

Vash is a 25-year-old serial entrepreneur who has built three successful seven-figure businesses. He took his marketing agency BullAds specializing in eCommerce Marketing from 0 to $1,000,000 in 2 years and has helped generate more than $50,000,000 for his clients. In this episode, you will learn What are the key components of a successful Facebook ad campaign for ecommerce businesses The most common mistakes ecommerce owners make when setting up their Facebook ads How a strong mindset can contribute to your ecommerce success How to you handle setbacks and maintain a positive mindset The one piece of advise that you wish someone had given you when you started your first ecommerce business For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.  

On Windows Weekly, Mikah Sargent joins Paul Thurrott and Rich Campbell to discuss Microsoft's plans to monetize their Bing AI search service. Also, they wonder what Amazon's been doing about all this. Hosts: Mikah Sargent, Paul Thurrott, and Richard Campbell You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/ Sponsor: GO.ACILEARNING.COM/TWIT

On Windows Weekly, Mikah Sargent joins Paul Thurrott and Rich Campbell to discuss Microsoft's plans to monetize their Bing AI search service. Also, they wonder what Amazon's been doing about all this. Hosts: Mikah Sargent, Paul Thurrott, and Richard Campbell You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/ Sponsor: GO.ACILEARNING.COM/TWIT

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a "Best of" series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** Jason Feifer is here with us and let me tell you first why I don't like him. The guy is such a great storyteller, he sucked me into watching or listening to a 42 minute podcast on elevator history. He sucked me in. I couldn't couldn't stop listening to it, but he is the Editor in Chief of Entrepreneur Magazine. And he's the host of the podcast Build for Tomorrow, which I think was the podcast he sucked me in on, which is about the things from history that shaped us and how we can shape the future. Screw The Commute Podcast Show Notes Episode BO003 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:45 Tom's introduction to Jason Feifer 09:00 Writing a novel with his wife 13:32 How do family businesses fair in this 19:34 "This is impossible" are the three most dangerous words 24:41 Mixing story telling with the past and future Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Build For Tomorrow - https://pessimists.co/ Build For Tomorrow podcast - https://podcasts.apple.com/us/podcast/build-for-tomorrow-formerly-pessimists-archive/id1104682320 Mr. Nice Guy book - https://www.amazon.com/dp/B079DVZTQS/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Jeff Herring - https://screwthecommute.com/407/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a "Best of" series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** Screen capture video is something that I'm pretty sure you'll want to embrace after you see all the cool stuff it will do for your business. And the very last segment is how I make really big money with it. Most people understand a basic screen capture. That's where you pretty much take a picture of what's displayed on your screen. You can even do it on cell phones by pressing a certain button combination. That's not what I'm talking about here. It's similar, but definitely not the same. Screw The Commute Podcast Show Notes Episode BO002 Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 03:15 Tom's introduction to Screen Capture Video 06:04 Employee training 06:51 Tech support 07:35 Customer support 09:48 Making and selling products 12:43 Affiliate sales 15:11 Grab streaming videos from anywhere 16:43 Create content for membership sites 18:07 Software to use 19:45 Making BIG money Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ How To Use A Shopping Cart - https://www.HowToUseAShoppingCart.com Kick Start Cart - http://www.KickStartCart.com Copywriting901 - https://copywriting901.com/ Sonix video - https://youtu.be/VmPtVuke0OE Sonix link for 30 free minutes - https://sonix.ai/invite/qgzogvk Funny Fake Text Message Creator - https://youtu.be/8Ye6vj4JqLA Headline, subject line and title creator - http://tinyurl.com/q8gdzdb Screen capture software options - https://www.premiumbeat.com/blog/best-screen-capture-software-for-different-budgets/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Gene Ehmann - https://screwthecommute.com/135/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

Tom is taking a week off to care for his ailing German Shepherd. This week we will be doing a "Best of" series featuring highly rated previous episodes. Today's episode is Ad Tracking and Split Testing. *** This is how people get rich. If you put 10 ads out on the Internet and only one of those was bringing in paying customers, wouldn't you want to know which ad that was? Well, today's episode, about ad tracking and split testing, is going to teach you how to get those exact answers so you can maximize the sales from everything you do and minimize the losses from ads and promotions that aren't working. Screw The Commute Podcast Show Notes Episode 133 Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:15 Tom's introduction to Ad Tracking & Split Testing 06:15 Ad Tracking 15:51 Split Testing or A/B Testing 18:41 What are things you can test? 21:33 You need good tools 30:05 Buying traffic 32:11 Miscellaneous tips Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ KickStart Cart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Shopping Carts - https://screwthecommute.com/10/ Paid Traffic - https://screwthecommute.com/127/ Jacqueline Whitmore - https://screwthecommute.com/132/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Health info for 1 million patients stolen using critical GoAnywhere vulnerability ESXi Ransomware Update Outfoxes CISA Recovery Script Comcast gave false map data to FCC—and didn't admit it until Ars got involved Atlassian and Envoy briefly blame each other for the data breach Hospitals Sued for Using Meta's Ad-Tracking Code, Violating HIPAA Steve Winterfeld, Advisory CISO of Akamai talks about the continued evolution of DDoS. Hosts: Louis Maresca, Brian Chee, and Curtis Franklin Guest: Steve Winterfeld Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: CDW.com/Cisco canary.tools/twit - use code: TWIT GO.ACILEARNING.COM/TWIT

Health info for 1 million patients stolen using critical GoAnywhere vulnerability ESXi Ransomware Update Outfoxes CISA Recovery Script Comcast gave false map data to FCC—and didn't admit it until Ars got involved Atlassian and Envoy briefly blame each other for the data breach Hospitals Sued for Using Meta's Ad-Tracking Code, Violating HIPAA Steve Winterfeld, Advisory CISO of Akamai talks about the continued evolution of DDoS. Hosts: Louis Maresca, Brian Chee, and Curtis Franklin Guest: Steve Winterfeld Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: CDW.com/Cisco canary.tools/twit - use code: TWIT GO.ACILEARNING.COM/TWIT

The secret to getting a positive ROI (return on investment) from your advertising budget lies in tracking correctly what is making you money and what is costing you money. Sounds simple, right? Yet most of the data you're looking at is incomplete.  And incomplete data will send you in the wrong direction most of the … Ad Tracking In Keap The Right Way (aka Lead Source Tracking) Read More »

Ad tracking has become one of the most common tools of "modern advertising". But as regulators start legislating more and more against it (and some big tech companies taking stances "protecting" us from it), one has to wonder, what will happen to the advertising industry? Do we go back to the bright ages of creativity? Do small businesses lose a key competitive advantage? Is it all a storm in a teacup anyway and we end up simply using contextual targeting?

Want to track your ads to make sure you know exactly where your best leads, appointments or sales are coming from? GOOD! It's easy to track your ads but most marketers and business owners never take the time to implement the methods that will allow you to track your ads easier and more reliably. The rollout of ios14 had rocked the ad results of many business owners running facebook & Instagram ads, but it doesn't have to tank yours! All you need are these 4 easy ways to track your ads so that your marketing decisions are based on data, and you can spend more on what's working and less on what's not. If you want to schedule a call to see how I can help your local business or agency with my mentorship, mastermind or Build & Scale Packages, visit https://alliebloyd.com/book ________________ - GET THE LOCAL LEAD GENERATION MASTERCLASS FOR ONLY $47: https://alliebloyd.com/leadgen-masterclass ________________ - GET THE ULTIMATE HIGHLEVEL MASTERCLASS FOR ONLY $47: https://alliebloyd.com/highlevel ________________ - Apply for my Upcoming Mastermind: https://alliebloyd.com/mastermind ________________ - Join My FREE Facebook Group: https://facebook.com/groups/remodel.your.marketing  

For this week's episode, I am excited to have Ben Green join me in conversation. Ben Green is a marketing executive, turned startup founder, with his new dog behavior training platform called Gentle Beasts. Ben has close to a decade working in marketing on consumer tech startups, and for the past year, has been leading Batten's marketing channels.  Given the importance of online tracking and data collection for optimizing digital marketing campaigns, Ben offers a unique perspective on online privacy and how it relates to the larger viability of companies needing to reach their target customers. I hope you enjoy it. 

Google announced plans for some major changes on cross-app ad tracking, a topic Paul and Ed have discussed ad nauseum on the pod.  On this, they don't quite see eye-to-eye on Google's intentions.They're also digging into why speed and aggression are such key traits to succeed as a founder.If you've got a comment or question for the show, you can e-mail us at show@resultsjunkies.com.  You can find Paul and Ed  online @paulsingh and @pizzainmotion.

Wordle which was recently purchased by the New York Times has not revised the game very much but according to reports has stuffed it with ad tracking software that tracks what you do when you leave the website. Nothing free is ever free. Aka you are the product and what you do online is very valuable. The post Wordle now stuffed with ad tracking #1587 appeared first on Geek News Central.

Wordle which was recently purchased by the New York Times has not revised the game very much but according to reports has stuffed it with ad tracking software that tracks what you do when you leave the website. Nothing free is ever free. Aka you are the product and what you do online is very valuable. The post Wordle now stuffed with ad tracking #1587 appeared first on Geek News Central.

Go to OnPodium (2nd home of the podcast) Join Podmatch if you want to become a guest for PEER Podcast! 1. Primary Politics- A. Fauci continues his double talk despite cases coming down drastically B. Russia could invade Ukraine any minute now. Correction: I have stated that this source is from Post Millennial but it is actually from Daily Wire. C. Bill Maher lays the smackdown (verbally) on several celebs who are bowing down to China. Correction: I have stated that this source is from Post Millennial but it is actually from Daily Wire. 2. Mid Game- A. Google will limit ad tracking on its users? B. Semiconductor shortage is not getting any better because there is also a talent shortage C. Crunchyroll is coming to Nintendo Switch 3. Weird Topic Finale (WTF)- A. 14,000 year old settlement discovers in Canadian soil B. Masks from Native Americas from 20th Century (style is deceased) --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/elias-ellusionempire/message

Google: Goodbye FLOC, hello Topics. German publishers raise new opposition to Google's third-party cookie plans. Google proposes a new way to track people around the Web. Again. Why Amazon is ramping up its push for legalizing marijuana. FLoC is dead. But Topics won't fix Google's ad targeting problems. IRS Will Require Facial Recognition Scans to Access Your Taxes. IRS Will Soon Require Selfies for Online Access. End Of The Line For Google Cloud's G Suite Legacy Free Edition. G suite migration. We Studied 81,000 Page Titles - Google Rewrote 61% Of Them. British law groups recommend immunity for drivers of self-driving cars. The self-driving car industry is abandoning the term 'self-driving' and leaving it to Tesla. Halo.car - The electric car that drives to you. Chicago Public Media to acquire the Sun-Times. Neil Young Demands Spotify Remove His Music Over 'False Information About Vaccines' Missing: the shows from these big Spotify announcements. Samsung officially announces February 9 launch event for Galaxy S22. N.Korean internet downed by suspected cyberattacks -researchers. Hacktivists say they hacked the Belarus rail system to stop Russian military buildup. Manufacturers have less than five days' supply of some computer chips, Commerce Department says. You no longer have to say 'Hey Google' to get the Assistant to shut up. Pixel's big At a Glance upgrade starts rolling out with more Google Clock & fitness integrations. Google Chat adds rich text formatting on the web, rolling out now. YouTube Music will soon work for supervised kid accounts enrolled with Family Link. Oh, please, can we have a TWiG mini-musical? By brandonethridgemusic on TikTok. Mark Cuban's latest business venture is a cash-only pharmacy that takes aim at crushing drug prices. Meta ad for Horizon. Picks: Stacey - Hestan Cue: The World's Most Advanced Smart Cooking System Jeff - Twitter kills Worldle-killing bot Ant - Ant on Because We Make Podcast Ant - News Anchor Hit by a Car Ant - Good Luck, #hardhead Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: wealthfront.com/twig imperfectfoods.com promo code TWIG Compiler - TWIG

Google: Goodbye FLOC, hello Topics. German publishers raise new opposition to Google's third-party cookie plans. Google proposes a new way to track people around the Web. Again. Why Amazon is ramping up its push for legalizing marijuana. FLoC is dead. But Topics won't fix Google's ad targeting problems. IRS Will Require Facial Recognition Scans to Access Your Taxes. IRS Will Soon Require Selfies for Online Access. End Of The Line For Google Cloud's G Suite Legacy Free Edition. G suite migration. We Studied 81,000 Page Titles - Google Rewrote 61% Of Them. British law groups recommend immunity for drivers of self-driving cars. The self-driving car industry is abandoning the term 'self-driving' and leaving it to Tesla. Halo.car - The electric car that drives to you. Chicago Public Media to acquire the Sun-Times. Neil Young Demands Spotify Remove His Music Over 'False Information About Vaccines' Missing: the shows from these big Spotify announcements. Samsung officially announces February 9 launch event for Galaxy S22. N.Korean internet downed by suspected cyberattacks -researchers. Hacktivists say they hacked the Belarus rail system to stop Russian military buildup. Manufacturers have less than five days' supply of some computer chips, Commerce Department says. You no longer have to say 'Hey Google' to get the Assistant to shut up. Pixel's big At a Glance upgrade starts rolling out with more Google Clock & fitness integrations. Google Chat adds rich text formatting on the web, rolling out now. YouTube Music will soon work for supervised kid accounts enrolled with Family Link. Oh, please, can we have a TWiG mini-musical? By brandonethridgemusic on TikTok. Mark Cuban's latest business venture is a cash-only pharmacy that takes aim at crushing drug prices. Meta ad for Horizon. Picks: Stacey - Hestan Cue: The World's Most Advanced Smart Cooking System Jeff - Twitter kills Worldle-killing bot Ant - Ant on Because We Make Podcast Ant - News Anchor Hit by a Car Ant - Good Luck, #hardhead Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: wealthfront.com/twig imperfectfoods.com promo code TWIG Compiler - TWIG

Google: Goodbye FLOC, hello Topics. German publishers raise new opposition to Google's third-party cookie plans. Google proposes a new way to track people around the Web. Again. Why Amazon is ramping up its push for legalizing marijuana. FLoC is dead. But Topics won't fix Google's ad targeting problems. IRS Will Require Facial Recognition Scans to Access Your Taxes. IRS Will Soon Require Selfies for Online Access. End Of The Line For Google Cloud's G Suite Legacy Free Edition. G suite migration. We Studied 81,000 Page Titles - Google Rewrote 61% Of Them. British law groups recommend immunity for drivers of self-driving cars. The self-driving car industry is abandoning the term 'self-driving' and leaving it to Tesla. Halo.car - The electric car that drives to you. Chicago Public Media to acquire the Sun-Times. Neil Young Demands Spotify Remove His Music Over 'False Information About Vaccines' Missing: the shows from these big Spotify announcements. Samsung officially announces February 9 launch event for Galaxy S22. N.Korean internet downed by suspected cyberattacks -researchers. Hacktivists say they hacked the Belarus rail system to stop Russian military buildup. Manufacturers have less than five days' supply of some computer chips, Commerce Department says. You no longer have to say 'Hey Google' to get the Assistant to shut up. Pixel's big At a Glance upgrade starts rolling out with more Google Clock & fitness integrations. Google Chat adds rich text formatting on the web, rolling out now. YouTube Music will soon work for supervised kid accounts enrolled with Family Link. Oh, please, can we have a TWiG mini-musical? By brandonethridgemusic on TikTok. Mark Cuban's latest business venture is a cash-only pharmacy that takes aim at crushing drug prices. Meta ad for Horizon. Picks: Stacey - Hestan Cue: The World's Most Advanced Smart Cooking System Jeff - Twitter kills Worldle-killing bot Ant - Ant on Because We Make Podcast Ant - News Anchor Hit by a Car Ant - Good Luck, #hardhead Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: wealthfront.com/twig imperfectfoods.com promo code TWIG Compiler - TWIG

Google: Goodbye FLOC, hello Topics. German publishers raise new opposition to Google's third-party cookie plans. Google proposes a new way to track people around the Web. Again. Why Amazon is ramping up its push for legalizing marijuana. FLoC is dead. But Topics won't fix Google's ad targeting problems. IRS Will Require Facial Recognition Scans to Access Your Taxes. IRS Will Soon Require Selfies for Online Access. End Of The Line For Google Cloud's G Suite Legacy Free Edition. G suite migration. We Studied 81,000 Page Titles - Google Rewrote 61% Of Them. British law groups recommend immunity for drivers of self-driving cars. The self-driving car industry is abandoning the term 'self-driving' and leaving it to Tesla. Halo.car - The electric car that drives to you. Chicago Public Media to acquire the Sun-Times. Neil Young Demands Spotify Remove His Music Over 'False Information About Vaccines' Missing: the shows from these big Spotify announcements. Samsung officially announces February 9 launch event for Galaxy S22. N.Korean internet downed by suspected cyberattacks -researchers. Hacktivists say they hacked the Belarus rail system to stop Russian military buildup. Manufacturers have less than five days' supply of some computer chips, Commerce Department says. You no longer have to say 'Hey Google' to get the Assistant to shut up. Pixel's big At a Glance upgrade starts rolling out with more Google Clock & fitness integrations. Google Chat adds rich text formatting on the web, rolling out now. YouTube Music will soon work for supervised kid accounts enrolled with Family Link. Oh, please, can we have a TWiG mini-musical? By brandonethridgemusic on TikTok. Mark Cuban's latest business venture is a cash-only pharmacy that takes aim at crushing drug prices. Meta ad for Horizon. Picks: Stacey - Hestan Cue: The World's Most Advanced Smart Cooking System Jeff - Twitter kills Worldle-killing bot Ant - Ant on Because We Make Podcast Ant - News Anchor Hit by a Car Ant - Good Luck, #hardhead Hosts: Leo Laporte, Jeff Jarvis, Stacey Higginbotham, and Ant Pruitt Download or subscribe to this show at https://twit.tv/shows/this-week-in-google. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: wealthfront.com/twig imperfectfoods.com promo code TWIG Compiler - TWIG

Growing your ecommerce business doesn’t have to be as complicated and frustrating as you think. One of the key ways to scale and experience massive returns on your advertising investments is to learn how to use data to direct your business strategies. In the digital age, nothing is more valuable than data. In today’s episode, I am joined by digital marketing consultant and data expert Jake Goodwin. As CMO of his own consulting agency for more than 7 years, Jake has mentored and guided entrepreneurs to generate over $100 million in revenue through social media marketing, PPC campaigns, lead generation, and ClickFunnel chatbots. Jake shares with us how data mining, ad tracking, and online consumer behavior can provide you insights on how to maximize your resources and grow your customer base. Episode Highlights Introduction [00:08] Jake’s background [01:02] Assessing a brand’s data management or data system [02:08] The Pray and Spray method most brands do with ads [02:56] Ad spend on different platforms [04:19] Should B2C promote on Tiktok and Amazon? [05:41] How Google Suite works [07:12] Differentiating your product and brand marketing [09:22] Using your brand to create amazing content and messaging [11:41] Creating a community to stand out [14:01] Why data is important [15:27] Why tracking traffic should be your priority [18:42] Jake’s approach for cold, top of the funnel traffic [21:08] The unpredictability of insights from looking at attribution models on platforms [23:59] What’s changing in the ad platforms [26:25] Issues Jake’s seeing over the IDFA changes [27:50] Spending for your customer lifetime value [32:09] How Wicked Reports provides data for strategizing [35:41] Resource Links: Visit the Wicked Reports Website (https://www.wickedreports.com/) Consult with Jake Goodwin (https://jakepgoodwin.com/) About Our Guest: Jake Goodwin has worked passionately in the health and wellness industry for the past 7 years. The last 5 years have seen him generate over $100 million in revenue using social media, email, ClickFunnels, chatbots, and pay-per-click marketing strategies. You can reach out to Jake at jakepgoodwin@gmail.com. Optimize Your Business’ Potential and Increase Marketing ROI If you liked today’s episode subscribe to Ecommerce Insights by Wicked Reports to learn more about scaling your business and growing online. Are you serious about growing your ecommerce brand? Work with us at Wicked Reports. Visit our website at https://www.wickedreports.com/ to know more about how we can help you build a successful brand and maximize your profits. Connect with E-Commerce Insights by Wicked Reports: Subscribe on YouTube: https://www.youtube.com/channel/UCtHcqeadfhEzvN_zbQfEzdg Like us on Facebook: https://web.facebook.com/WickedReports Connect on LinkedIn: https://www.linkedin.com/company/wicked-reports/ See omnystudio.com/listener for privacy information.

TikTok confirms its test of the Stories ad placement — but with a twist... A clever brand activation has people crying chicken... it's time to update your brand's Wordpress site... and how to market a podcast when your show's host is dead.Enjoying the show? PLEASE TWEET ABOUT US: b.link/pod-tweet• Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT:• Ads as low as $20! See b.link/pod-ads• Be a guest expert: b.link/pod-expert JOIN THE COMMUNITY:- Slack: b.link/pod-slack- Discord: b.link/pod-discord- Podcast Perks: b.link/pod-perks ENJOYING THE SHOW?- Rate and review: b.link/pod-rate- Tweet about us: b.link/pod-tweet- Leave a voicemail: b.link/pod-voicemail FOLLOW TOD:- Twitter: b.link/pod-twitter- LinkedIn: b.link/pod-linkedin- TikTok: b.link/pod-tiktok Today in Digital Marketing is hosted by Tod Maffin (b.link/pod-todsite) and produced by engageQ digital (b.link/pod-engageq). Subscribe at https://TodayInDigital.com or wherever you get your podcasts. (Theme music by Mark Blevis. All other music licensed by Source Audio.)Privacy & Opt-Out: https://redcircle.com/privacy

The guys go over recent Apple iOS updates against advertising tracking and if phones really listen to you and serve ads based on what you say. But first, They figure out what number format to use for the episodeNafis' reflects on his time while Charlie traveledRealize they have no clue how internet works on planes (or in general)Apple Airtags and the seemingly subsequent death of Tile Pay-per-view accommodations at hotels and more ----------Support The Podcast:Instagram - Follow UsTwitter - Follow UsApple Podcasts - Listen,  Subscribe and RateSpotify - Listen & Follow

In this week’s episode, Head Ninja Tim discusses the implications of Apple’s latest privacy update with Ana Galanzovski and Lenka Stefanakova, PPC Team Leaders at Exposure Ninja. Get the show notes @ https://exposureninja.com/podcast/198/ Get a FREE review of your website https://exposureninja.com/review/

We're back with a minisode! Iris takes a dive into the controversial iOS 14.5 update and what it means for advertisers in the outdoor industry. If you start to see changes in your social media ad campaigns, this is why! Tune in to find out what's happening, what the impacts will be, and what you can do about it.   Deeper information: Facebook for Business on How iOS 14 May Affect Your Ads and Reporting BGR on How Anti-Tracking Is Hurting Facebook Adlucent on How Advertisers Can Prepare Fast Company on Stats For Tracking Uptake   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

For most, it's a breath of fresh air. The latest iOS 14.5 update will start showing you pop-ups when you open an app. It will ask you this question: “allow [app] to track your activity across other companies' apps and websites?” This will be accompanied by a short pitch from the app concerned as to why it needs you to do this. (Although it can't link your answer to functionality — Apple's new rules forbid tracking to be a requirement for the app's features to work.) If you say no, that app can't track you across the web for the purposes of ads. (If it's found to be doing so, it's booted out of the App Store.) If you say yes, it's business as usual. There are already some indications that most people will opt out of being tracked. Is it this universally a good thing or are there underreported disadvantages for small businesses trying to reach their audiences? Adrian is joined by David Campbell, head of e-Commerce at Humm and a director of Digital Business Ireland, and Daragh O'Brien, CEO of privacy firm Castlebridge.

Welcome to this week's episode of the PEBCAK Podcast! We’ve got four amazing stories this week so sit back, relax, and keep being awesome! Be sure to stick around for our Dad Joke of the Week. (DJOW) Stolen top secret apple specs appear on leak site for a day then disappearhttps://www.macrumors.com/2021/04/26/revil-delists-stolen-apple-schematics-threat/https://www.bleepingcomputer.com/news/security/revil-gang-tries-to-extort-apple-threatens-to-sell-stolen-blueprints/https://appleinsider.com/articles/21/04/30/heres-when-and-where-apple-will-alert-you-to-an-airtag-used-for-stalking Phone Wallet Keys (explicit language warning) - https://www.youtube.com/watch?v=e9N6_Tj9u2UUS news reports foreign spying operations, but rarely US espionagehttps://darkwebjournal.com/shadow-brokers/https://www.cybereason.com/blog/vault-7-leaks-long-term-threatsApple releases iOS 14.5 full of privacy enhancements to block ad trackinghttps://www.zdnet.com/article/ios-14-5-arrives-with-controversial-privacy-feature-face-id-improvements-and-new-voices-for-siri/https://www.cnbc.com/2017/10/30/facebook-denies-listening-to-user-conversations-via-microphones.htmlCow tipping and animals most likely to kill you by statehttps://www.ranker.com/list/most-dangerous-animal-by-state/rachel-souerbryDad Joke of the Week (DJOW)Brian's Son Posts a New Personal Record (PR)!Remember, your computer runs 20% faster now that you've listened to the podcast. If you know anyone else who would like a faster computer, please share this podcast with them!Find the hosts on LinkedIn:Chris - https://www.linkedin.com/in/chlouie/Brian - https://www.linkedin.com/in/briandeitch-sase/Glenn - https://www.linkedin.com/in/glennmedina/

Welcome to this week's episode of the PEBCAK Podcast!  We've got four amazing stories this week so sit back, relax, and keep being awesome!  Be sure to stick around for our Dad Joke of the Week. (DJOW) PEBCAK - Acronym of “problem exists between chair and keyboard.”   Stolen top secret apple specs appear on leak site for a day then disappear https://www.macrumors.com/2021/04/26/revil-delists-stolen-apple-schematics-threat/ https://www.bleepingcomputer.com/news/security/revil-gang-tries-to-extort-apple-threatens-to-sell-stolen-blueprints/ https://appleinsider.com/articles/21/04/30/heres-when-and-where-apple-will-alert-you-to-an-airtag-used-for-stalking Phone Wallet Keys (explicit language warning) - https://www.youtube.com/watch?v=e9N6_Tj9u2U   US news reports foreign spying operations, but rarely US espionage https://darkwebjournal.com/shadow-brokers/ https://www.cybereason.com/blog/vault-7-leaks-long-term-threats   Apple releases iOS 14.5 full of privacy enhancements to block ad tracking https://www.zdnet.com/article/ios-14-5-arrives-with-controversial-privacy-feature-face-id-improvements-and-new-voices-for-siri/ https://www.cnbc.com/2017/10/30/facebook-denies-listening-to-user-conversations-via-microphones.html   Cow tipping and animals most likely to kill you by state https://www.ranker.com/list/most-dangerous-animal-by-state/rachel-souerbry   Dad Joke of the Week (DJOW)   Brian's Son Posts a New Personal Record (PR)!   Remember, your computer runs 20% faster now that you've listened to the podcast.  If you know anyone else who would like a faster computer, please share this podcast with them!   Find the hosts on LinkedIn: Chris - https://www.linkedin.com/in/chlouie/ Brian - https://www.linkedin.com/in/briandeitch-sase/ Glenn - https://www.linkedin.com/in/glennmedina/

Users will have to opt in to sharing their personal data across different apps, which makes it more difficult for social networks like Facebook to track their users' activity. The BBC's Jane Wakefield explains the changes, and we get reaction to the move from Austrian privacy activist Max Schrems. Also in the programme, the world's transition towards an electric car future is fuelling a rush for lithium, a primary component of the batteries. Chile is one of the world's largest sources of the metal, but as the BBC's Jane Chambers reports from the salt flats of the Atacama Desert, there are concerns big mining companies aren't doing enough to help indigenous communities living nearby. The electric carmaker Tesla revealed in its latest results that it earned $518m in the first three months of 2021 from selling emissions credits to less environmentally friendly carmakers. Jim Holder is editorial director of What Car?, and explains how the scheme works. Plus, the French winemaker Bollinger has bought Ponzi Wines in Oregon in the United States. Etienne Bizot is chief executive of the Bollinger group of companies, and tells us what was behind the acquisition.

On Tech News Weekly, Jason Howell and Mikah Sargent talk with David Gehring from Distributed Media Lab about the idea behind Google's FLoC (Federated Learning of Cohorts), how it compares to traditional browser cookies, and the ways that its being misunderstood. For this story and more, check out Tech News Weekly: http://twit.tv/tnw/180 Hosts: Jason Howell and Mikah Sargent Guest: David Gehring You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

On Tech News Weekly, Jason Howell and Mikah Sargent talk with David Gehring from Distributed Media Lab about the idea behind Google's FLoC (Federated Learning of Cohorts), how it compares to traditional browser cookies, and the ways that its being misunderstood. For this story and more, check out Tech News Weekly: http://twit.tv/tnw/180 Hosts: Jason Howell and Mikah Sargent Guest: David Gehring You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

On Tech News Weekly, Jason Howell and Mikah Sargent talk with David Gehring from Distributed Media Lab about the idea behind Google's FLoC (Federated Learning of Cohorts), how it compares to traditional browser cookies, and the ways that its being misunderstood. For this story and more, check out Tech News Weekly: http://twit.tv/tnw/180 Hosts: Jason Howell and Mikah Sargent Guest: David Gehring You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

On Tech News Weekly, Jason Howell and Mikah Sargent talk with David Gehring from Distributed Media Lab about the idea behind Google's FLoC (Federated Learning of Cohorts), how it compares to traditional browser cookies, and the ways that its being misunderstood. For this story and more, check out Tech News Weekly: http://twit.tv/tnw/180 Hosts: Jason Howell and Mikah Sargent Guest: David Gehring You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

Google has recently announced it will stop selling ads based on an individuals’ browsing history across sites and it has serious implication for the public. What does this change mean for the average person? How will this affect ads on social media? Ranson and Tony discuss this major development and more on this week’s episode of Speakeasy Security.Links:https://blog.google/products/ads-commerce/a-more-privacy-first-web/

Episode 2 of BTW (by the way) with BlackTruck Media + Marketing, we discuss the looming iOS 14 from Apple and the limitations this will bring for advertisers on Facebook. From the pixel as we know it, to the conversion API, we give you the quick details you need to make a proper decision.

Browser Wars, iOS 14 Changes, and The Emergence of Web 3.0

Bryan Chaffin and Andrew Orr join host Kelly Guimont to talk about getting together in person in June, and the latest complaint against Apple for daring to offer user privacy.

Google is getting rid of third-party cookies in its Chrome browser next year and will stop selling ads based on your browsing history. No more tracking you all over the web and targeting you with ads everywhere you are. The company also said in a blog post that it won’t replace cookies with another personal tracking technology. Google is moving to a “privacy first” strategy in which your online profile will be grouped anonymously with others like you, and you’ll get ads appropriate to your cohort. Molly spoke with Meg Leta Jones, a professor of communication, culture and technology at Georgetown. She said Google still has plenty of ways to get data about you.

On This Week in Google, Leo Laporte, Jeff Jarvis, Ant Pruitt, and Dr. Nirit Weiss-Blatt discuss Google's announcement that it will stop tracking individual users for the purposes of ad tracking and rely on anonymous group-based tracking instead. For the full episode, visit twit.tv/twig/601 Hosts: Leo Laporte, Jeff Jarvis, and Ant Pruitt Guest: Dr. Nirit Weiss-Blatt, PhD You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

On This Week in Google, Leo Laporte, Jeff Jarvis, Ant Pruitt, and Dr. Nirit Weiss-Blatt discuss Google's announcement that it will stop tracking individual users for the purposes of ad tracking and rely on anonymous group-based tracking instead. For the full episode, visit twit.tv/twig/601 Hosts: Leo Laporte, Jeff Jarvis, and Ant Pruitt Guest: Dr. Nirit Weiss-Blatt, PhD You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

On This Week in Google, Leo Laporte, Jeff Jarvis, Ant Pruitt, and Dr. Nirit Weiss-Blatt discuss Google's announcement that it will stop tracking individual users for the purposes of ad tracking and rely on anonymous group-based tracking instead. For the full episode, visit twit.tv/twig/601 Hosts: Leo Laporte, Jeff Jarvis, and Ant Pruitt Guest: Dr. Nirit Weiss-Blatt, PhD You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

Google is getting rid of third-party cookies in its Chrome browser next year and will stop selling ads based on your browsing history. No more tracking you all over the web and targeting you with ads everywhere you are. The company also said in a blog post that it won’t replace cookies with another personal tracking technology. Google is moving to a “privacy first” strategy in which your online profile will be grouped anonymously with others like you, and you’ll get ads appropriate to your cohort. Molly spoke with Meg Leta Jones, a professor of communication, culture and technology at Georgetown. She said Google still has plenty of ways to get data about you.

On This Week in Google, Leo Laporte, Jeff Jarvis, Ant Pruitt, and Dr. Nirit Weiss-Blatt discuss Google's announcement that it will stop tracking individual users for the purposes of ad tracking and rely on anonymous group-based tracking instead. For the full episode, visit twit.tv/twig/601 Hosts: Leo Laporte, Jeff Jarvis, and Ant Pruitt Guest: Dr. Nirit Weiss-Blatt, PhD You can find more about TWiT and subscribe to our podcasts at https://podcasts.twit.tv/

Google is getting rid of third-party cookies in its Chrome browser next year and will stop selling ads based on your browsing history. No more tracking you all over the web and targeting you with ads everywhere you are. The company also said in a blog post that it won’t replace cookies with another personal tracking technology. Google is moving to a “privacy first” strategy in which your online profile will be grouped anonymously with others like you, and you’ll get ads appropriate to your cohort. Molly spoke with Meg Leta Jones, a professor of communication, culture and technology at Georgetown. She said Google still has plenty of ways to get data about you.

Google is getting rid of third-party cookies in its Chrome browser next year and will stop selling ads based on your browsing history. No more tracking you all over the web and targeting you with ads everywhere you are. The company also said in a blog post that it won’t replace cookies with another personal tracking technology. Google is moving to a “privacy first” strategy in which your online profile will be grouped anonymously with others like you, and you’ll get ads appropriate to your cohort. Molly spoke with Meg Leta Jones, a professor of communication, culture and technology at Georgetown. She said Google still has plenty of ways to get data about you.

In dieser Folge von Zurück zur Zukunft sprechen Agnieszka und Alexander unter anderem über Amazon und die schwierige Nachfolge von Jeff Bezos, die Ad-Tracking-Kontroverse zwischen Apple und Facebook, den geplatzten Apple-Car Deal, bemerkenswerte Erfolgsstorys von Auto1, Adjust und UiPath, die Nachwehen des GameStop-Hypes, Elon Musks Clubhouse-Auftritt und Dogecoin-Push sowie über die Social-Media-Blockade in Myanmar. --- » Save the Date: Zurück zur Zukunft auf Clubhouse – Live am Mittwoch, 10.02., um 20 Uhr! --- » Die Themen der Episode 105: • (04:09) Amazon: Jeff Bezos tritt ab https://stratechery.com/2021/the-relentless-jeff-bezos/ • (13:12) Apples App Tracking Transparency und Facebook https://www.theverge.com/2021/2/1/22260274/facebook-prompt-apple-ios-ad-tracking-opt-in-permission-privacy-update • (16:53) Apple Auto: Kooperation mit Kia abgeblasen https://www.wsj.com/articles/kia-is-preparing-to-build-apple-cars-in-the-u-s-11612498065 • (20:55) Gebrauchtwagenhändler Auto1: Fulminanter Börsengang des Berliner Startups https://www.faz.net/aktuell/finanzen/boersenneuling-auto1-startet-nach-ipo-als-kursrakete-17180925.html • (23:19) Applovin kauft Berliner Mobile-App-Tracking-Plattform Adjust https://www.bloomberg.com/news/articles/2021-02-03/applovin-is-said-to-acquire-berlin-s-adjust-in-1-billion-deal • (25:33) Erfolgsstory aus Rumänien: UiPath ist das wertvollste Startup Europas https://www.trendingtopics.at/uipath-tech-unicorn-aus-rumaenien-wird-jetzt-mit-35-milliarden-dollar-bewertet/ • (27:53) GameStop: Aktie abgestürzt, wie geht es für Retail-Investoren weiter https://www.cnbc.com/2021/02/05/gamestop-mania-may-not-have-been-the-retail-trader-rebellion-it-was-perceived-to-be-data-shows.html • (29:44) Hollywood und GameStop: Interne Grabenkämpfe in r/wallstreetbets https://www.nytimes.com/2021/02/04/technology/wallstreetbets-gamestop-hollywood.html • (31:13) Elon Musk auf Clubhouse: Userbase explodiert über Nacht https://www.platformer.news/p/clubhouses-moment-arrives • (33:36) Spaß mit Krypto: “No highs, no lows, only Doge” https://www.bloomberg.com/news/articles/2021-02-05/musk-helps-crypto-market-value-climb-to-record-in-volatile-week • (36:53) Visa: Roadmap für Kryptowährungen und Krypto-Zahlungen veröffentlicht https://www.forbes.com/sites/billybambrough/2021/02/03/visa-reveals-bitcoin-and-crypto-banking-roadmap-amid-race-to-reach-network-of-70-million/ • (38:36) Nach Militärputsch: Facebook-Blockade in Myanmar https://www.npr.org/2021/02/06/964830201/myanmar-blocks-facebook-twitter-access-as-anti-government-protests-grow?t=1612806417759 • (40:06) Zweifelhafte Datenbasis: AI vervollständigt AOC mit Bikini https://www.technologyreview.com/2021/01/29/1017065/ai-image-generation-is-racist-sexist/ • (41:59) Nawalny-Proteste: AI-generierte Bilderflut auf Instagram https://medium.com/dfrlab/inauthentic-instagram-accounts-with-synthetic-faces-target-navalny-protests-a6a516395e25 --- » (43:50) Die Buchempfehlungen der Woche: • Sinan Aral „The Hype Machine: How Social Media Disrupts Our Elections, Our Economy and Our Health - and How We Must Adapt” https://www.amazon.de/Hype-Machine-Madness-Crowds-Social/dp/0008277133 • Ben Horowitz: “The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers” https://www.amazon.de/Hard-Thing-About-Things-Building/dp/0062273205 --- » Weitere Infos, alle Podcasts und Kontakt hier: https://zurueckzurzukunft.creativeconstruction.de --- » Feedback, Anregungen und Wünsche an: podcast@zurueckzurzukunft.de ---

iOS 14.5 beta reveals a new mask unlock feature for iPhone, macOS 11.2 fixes some M1 Bluetooth issues, the best mics for Zoom calls and podcasting, precipitation forecasts in Weather, and Facebook tests ad tracking notifications. If you have questions or comments on the show, tweet at @stephenrobles and @Hillitech, or email us here. Find us in your favorite podcast player by searching for "AppleInsider" and support the show by leaving a 5-Star rating and comment in Apple Podcasts . Sponsored by: RemoteHQ: Try RemoteHQ collaboration tools with your team today! Use code APPLEINSIDER for 3 months of RemoteHQ FREE. Watch it in action on YouTube here, and then visit: remotehq.co/appleinsider ExpressVPN: AppleInsider listeners can get three extra months when you sign up for a year of service! Get the most secure and fastest VPN service today by visiting: expressvpn.com/appleinsider Helix Sleep: Get up to $200 off a new mattress and two FREE pillows with your order! Visit helixsleep.com/appleinsider to learn more. Podcast tools from the show Try Cast Zencastr Audio Hijack Audio-Technica ATR2100x-USB Microphone Shure BETA 87A Supercardioid Microphone Shure SM7B Dynamic Microphone Sound Devices MixPre-3 II Links from the show Exclusive: Consumer Reports' Nicholas De Leon on M1 versus Intel Everything new in iOS 14.5: Mask unlock, ATT, new controller support, more How to unlock your iPhone while wearing a mask Apple speeds up masked Face ID by detecting an Apple Watch in iOS 14.5 Joint Apple Card accounts, global 5G dual-SIM support found in iOS 14.5 macOS Big Sur 11.2 now available with Bluetooth fixes for M1 Macs Users report ongoing display problems in macOS Big Sur 11.1 and 11.2 Punxsutawney Phil's Winter Predictions Are In | The Weather Channel Apple requests return of Apple Silicon Developer Transition Kits, offers $200 toward purchase of M1 Mac Kensington StudioDock available to preorder starting at $379 AirPods Max Leather Cases Apple brings next-hour precipitation to Weather in the UK and Ireland CARROT Weather for iOS and Android Best cameras, lights, and mics for your work-from-home Zoom meetings Podcasting Microphones Mega-Review – Marco Arment Discussing Apple's App Store with Rogue Amoeba's Paul Kafasis on the AppleInsider podcast Stalwart call-recording tool succumbs to Apple silicon Rogue Amoeba | Current Software Status H. Moser & Cie sends up Apple Watch with $30,800 mechanical clone Jeff Bezos to step down as Amazon CEO, AWS chief Andy Jassy to fill role in Q3 Facebook tests ad tracking notifications ahead of Apple's privacy rollout Facebook's anti-Apple campaign uses misleading figures, marketers claim Apple adds App Tracking Transparency rules to App Store Review Guidelines Apple illustrates privacy issues on Data Privacy Day 'Fortnite' judge orders 'frustrating' Apple to produce payment processing info Those interested in sponsoring the show can reach out to us at: steve@appleinsider.com

Apple just rocked the digital marketing world. If you haven't heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible. What's it mean for you? Today, we explain this development, and […] The post MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads? appeared first on The $100 MBA.

Apple just rocked the digital marketing world. If you haven’t heard, an iOS update for Apple mobile devices allows users to opt out of having their Internet activity tracked, logged, and sold to advertisers. This tracking makes targeted advertising on Facebook and Google…kinda impossible. What’s it mean for you? Today, we explain this development, and […] The post MBA1694 Is Apple’s New Ad Tracking Block The End of Paid Ads? appeared first on The $100 MBA.

Facebook launches new initiative to fight against iOS 14 ad tracking protections; Apple hits back at Facebook, says new iOS 14 ad tracking rules provide user choice; and 'AirPods Pro Lite' to launch in first half of 2021, at around $199.

The Biden campaign is making every attempt to raise voter turnout among African Americans. Carrie Dann reports.

Doc Searls and Katherine Druckman talk to Dr. Augustine Fou about his privacy analysis app, Page X-Ray, ad tracking, and data privacy. Show Notes: 00:02:17 Page Xray and Blacklight 00:07:27 While you interact with one web page, who else is harvesting your information? 00:14:13 Listen to which tracker Katherine used for about 10 minute, and promptly removed! 00:15:57 What is malvertising 00:18:55 What about the browser extension privacy trackers? 00:25:54 Who should use PageXray? 00:32:30 What are some good consumer tools? 00:42:26 What is "fingerprinting" and how does a site "fingerprint" you? 00:48:21 Covering your "privates" 00:51:32 Marketers are chasing the shiny object called Digital 00:53:26 what is the ratio of registered domains vs websites vs humans visitors vs real ad impressions? Special Guest: Dr. Augustine Fou.

Starlink can change the internet industry by lowering pricesMalware attacks decline but become harder to detectGoogle and Apple taking steps to control targeted adsJustice Department expected to file antitrust action against GoogleBluetooth security weaknesses pile up, while patching remains problematicAmazon sellers earn $100 million by bribing Amazon employeesSome Google users experience service outages on ThursdayContinuing the conversation about a patient dying after a ransomware attack on a hospitalGetting over the security-to-business communication gap in DevSecOpsMark Noland, Technology Manager with Kingston talks about the latest and greatest in solid-state storage for the enterprise. Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Mark Noland Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Sponsors: bit.ly/salesforceforservice Wasabi.com offer code ENTERPRISE securityscorecard.com/twit

Starlink can change the internet industry by lowering pricesMalware attacks decline but become harder to detectGoogle and Apple taking steps to control targeted adsJustice Department expected to file antitrust action against GoogleBluetooth security weaknesses pile up, while patching remains problematicAmazon sellers earn $100 million by bribing Amazon employeesSome Google users experience service outages on ThursdayContinuing the conversation about a patient dying after a ransomware attack on a hospitalGetting over the security-to-business communication gap in DevSecOpsMark Noland, Technology Manager with Kingston talks about the latest and greatest in solid-state storage for the enterprise. Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Mark Noland Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Sponsors: bit.ly/salesforceforservice Wasabi.com offer code ENTERPRISE securityscorecard.com/twit

Starlink can change the internet industry by lowering prices Malware attacks decline but become harder to detect Google and Apple taking steps to control targeted ads Justice Department expected to file antitrust action against Google Bluetooth security weaknesses pile up, while patching remains problematic Amazon sellers earn $100 million by bribing Amazon employees Some Google users experience service outages on Thursday Continuing the conversation about a patient dying after a ransomware attack on a hospital Getting over the security-to-business communication gap in DevSecOps Mark Noland, Technology Manager with Kingston talks about the latest and greatest in solid-state storage for the enterprise. Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Mark Noland Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Sponsors: bit.ly/salesforceforservice Wasabi.com offer code ENTERPRISE securityscorecard.com/twit

Starlink can change the internet industry by lowering pricesMalware attacks decline but become harder to detectGoogle and Apple taking steps to control targeted adsJustice Department expected to file antitrust action against GoogleBluetooth security weaknesses pile up, while patching remains problematicAmazon sellers earn $100 million by bribing Amazon employeesSome Google users experience service outages on ThursdayContinuing the conversation about a patient dying after a ransomware attack on a hospitalGetting over the security-to-business communication gap in DevSecOpsMark Noland, Technology Manager with Kingston talks about the latest and greatest in solid-state storage for the enterprise. Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Mark Noland Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Sponsors: bit.ly/salesforceforservice Wasabi.com offer code ENTERPRISE securityscorecard.com/twit

Starlink can change the internet industry by lowering prices Malware attacks decline but become harder to detect Google and Apple taking steps to control targeted ads Justice Department expected to file antitrust action against Google Bluetooth security weaknesses pile up, while patching remains problematic Amazon sellers earn $100 million by bribing Amazon employees Some Google users experience service outages on Thursday Continuing the conversation about a patient dying after a ransomware attack on a hospital Getting over the security-to-business communication gap in DevSecOps Mark Noland, Technology Manager with Kingston talks about the latest and greatest in solid-state storage for the enterprise. Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Mark Noland Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Sponsors: bit.ly/salesforceforservice Wasabi.com offer code ENTERPRISE securityscorecard.com/twit

Starlink can change the internet industry by lowering pricesMalware attacks decline but become harder to detectGoogle and Apple taking steps to control targeted adsJustice Department expected to file antitrust action against GoogleBluetooth security weaknesses pile up, while patching remains problematicAmazon sellers earn $100 million by bribing Amazon employeesSome Google users experience service outages on ThursdayContinuing the conversation about a patient dying after a ransomware attack on a hospitalGetting over the security-to-business communication gap in DevSecOpsMark Noland, Technology Manager with Kingston talks about the latest and greatest in solid-state storage for the enterprise. Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Mark Noland Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Sponsors: bit.ly/salesforceforservice Wasabi.com offer code ENTERPRISE securityscorecard.com/twit

Starlink can change the internet industry by lowering pricesMalware attacks decline but become harder to detectGoogle and Apple taking steps to control targeted adsJustice Department expected to file antitrust action against GoogleBluetooth security weaknesses pile up, while patching remains problematicAmazon sellers earn $100 million by bribing Amazon employeesSome Google users experience service outages on ThursdayContinuing the conversation about a patient dying after a ransomware attack on a hospitalGetting over the security-to-business communication gap in DevSecOpsMark Noland, Technology Manager with Kingston talks about the latest and greatest in solid-state storage for the enterprise. Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Mark Noland Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Sponsors: bit.ly/salesforceforservice Wasabi.com offer code ENTERPRISE securityscorecard.com/twit

Starlink can change the internet industry by lowering pricesMalware attacks decline but become harder to detectGoogle and Apple taking steps to control targeted adsJustice Department expected to file antitrust action against GoogleBluetooth security weaknesses pile up, while patching remains problematicAmazon sellers earn $100 million by bribing Amazon employeesSome Google users experience service outages on ThursdayContinuing the conversation about a patient dying after a ransomware attack on a hospitalGetting over the security-to-business communication gap in DevSecOpsMark Noland, Technology Manager with Kingston talks about the latest and greatest in solid-state storage for the enterprise. Hosts: Louis Maresca, Brian Chee, and Curt Franklin Guest: Mark Noland Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Sponsors: bit.ly/salesforceforservice Wasabi.com offer code ENTERPRISE securityscorecard.com/twit

Advertisers want quality results from their podcast advertising campaigns. In today's episode, I talk about the best way to track ad results. I discuss the reality of tracking in the podcast space, the types of monitoring used, and options for available attribution tracking. 

In this iPhone101 episode Jeff will show you how to turn off ad tracking and reset your advertising identifier. This won’t stop all advertising, however, do we want Big Apple to tempt our habits? By tracking your movements on the iPhone, apps and basically anywhere you go, Apple can form a profile on you and target advertising towards you that may be hitting too close to home. Ever get that Wow moment when you receive an ad about a certain item and you were just mentioning that the other day to a friend? Coincidence? No not at all, your profile is being targeted. This could serve you will or this may be something you feel is a bit uncomfortable. Well, you have a choice of turning this feature off or turning it on. Here is how we do it: Go to Settings, Privacy, Advertising and then Limit Ad Tracking to toggle on or off. Move on down to Reset Advertising identifier. Be sure to check out the entire iPhone101 Series on the web at www.BlindAbilities.com. Thanks for Listening! Contact: You can follow us on Twitter @BlindAbilities On the web at www.BlindAbilities.com Send us an email Get the Free Blind Abilities App on the App Store and Google Play Store. Check out the Blind Abilities Community on Facebook, the Blind Abilities Page, the Career Resources for the Blind and Visually Impaired, the Assistive Technology Community for the Blind and Visually Impaired and the Facebook group That Blind Tech Show.

We discuss how Lumen Research uses Webcams to do research for companies on how well ads draw peoples attention. Lumen was started in 2013 by Michael.The YouTube video we talked about with my cycling in London with my eye gazes tracked.Apologies for my bad audio sometimes due to some interference.

Heute sprechen Stephan & Malte (ein letztes mal) über das neue EuGH-Urteil, in dem es um die Verwendung von Cookie Bannern geht. In Zukunft werden noch mehr solcher Gesetze ihren Weg zu uns finden und damit auch immense Auswirkungen auf Google Ad Tracking haben. Was das genau bedeuten könnte, erfahrt ihr in dieser Episode!

You’re listening to the Shared Security Podcast, exploring the trust you put in people, apps, and technology…with your host, Tom Eston. In episode 88 for September 30th 2019: DoorDash announces a data breach affecting 4.9 million people, recent voice assistant privacy changes, and ways that you can limit ad tracking on your mobile device. Are […] The post DoorDash Data Breach, Voice Assistant Privacy Changes, Limiting Ad Tracking appeared first on The Shared Security Show.

Tyler and Shelby discuss how The New York Times is expecting a decline in ad revenue this quarter and why publishers are questioning Google's ad tracking research. They also talk about how video publishers are saving their content for the lucrative holiday season and how this may apply to written content.

August 22, 2019, by Christine You sit down to put some Facebook ads together… You've done some target market research, and you've got it in front of you. You know you'll adjust the ads once you start to see your advertising metrics, but once they start running, you realize it's not that simple. You start to wonder what you did wrong. Why isn't the ad performing the way you had hoped? And why is it turning out to be so expensive? The Importance of Up-Front Data Here's the thing… Most people run their ads this way—they are guessing in the beginning and hoping they can readjust once their advertising metrics start coming in. But that's not how marketing companies are doing it. Instead, they're starting with actual data and running their ads off of that. For example, at Viral Solutions, we start with the facts. We don't guess who we should be targeting. We don't use general demographics to determine our target market. We use real data to tell us how to proceed. When you are setting up Facebook ads, you'll end up putting a lot of money toward ad spend if you don't have the data to import into Facebook before you even run your ads. If you're guessing at your targeting parameters or going by gut feel (or worse—letting your ego guide you), your ad is sure to be a bust. This is true now more than ever since Facebook ads are becoming increasingly more competitive and complicated for those who aren't 100% sure what they're doing (and let's face it—most business owners and marketers for small businesses get overwhelmed when it comes to Facebook ads). Integrating Your Data with Facebook

En tu carrera como profesional en tecnología deberías conocer de marketing y growth porque todos tenemos que posicionar y promocionar nuestro trabajo. En este SaaS Product Chat Thomas Petit nos comparte sus experiencias como experto en growth acerca de la importancia de la adquisición de usuarios para mejorar el funnel, cuánto volumen necesitan los experimentos, problemas de no tener un partner de atribución cuando invertimos en adquisición, por qué cada experimento debería tener su tamaño de cohorte necesario, los factores off-metadata que google tiene en cuenta para ranking, aprendizajes después de probar varios métodos para hacer testing en Google Play (Android) como Apple Store (iOS), discrepancias de datos entre networks de publicidad, consola, backend y método de atribución, definir una fuente de verdad que no es perfecta pero sí consistente entre equipos y una recomendación de slack para miembros de la comunidad especializados en ASO, Apple Search Ads y Google UAC. Te recomendamos: Perfiles sociales de Thomas: Twitter: https://twitter.com/thomasbcn LinkedIn: https://www.linkedin.com/in/thomasbcn/ Enlaces: Thomas impartió una charla titulada “Setting up the Mobile Growth Machine” en The Family, una aceleradora de startups nacida en París: https://youtu.be/IKWdIWY-l1w Cómo adquirir usuarios, crecer la base de usuarios y cómo medir todos estos esfuerzos de marketing: https://youtu.be/URiIsrdplbo?list=PLQ-uHSnFig5MiLRb-l6yiCBGyqfVyVf17 ASO Stack-Slack Group: https://asostack.com/aso-stack-slack-group-3757fc2aff0f ASO Stack y Mobile Growth Stack son dos publicaciones en Medium de la gente de Phiture, consultora especializada en App Marketing y Mobile Growth: https://asostack.com y https://mobilegrowthstack.com/ Masterclass de Adam D'Angelo, fundador y CEO de Quora, sobre métricas a trackear en tu startup: https://youtu.be/zsBjAuexPq4?t=1453 Buenísimo blog de App Marketing (PickASO): https://pickaso.com/blog-mobile-app-marketing

This week Jay and Brian bring their complaints about:Ad-Tracking; Mozilla doing big thingsWe don't own things anymoreCelebration double-standard b/t men and women?Presidential StandardsCongress at the BorderThey also give their Special Fuck You's of the Week.Support the show (https://www.patreon.com/troubled_cause)

On this week’s Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special guest on this week’s show is AJ Wilcox. What do you think? Find show notes and share your comments and questions here, or at https://www.socialmediaexaminer.com/talk88

This is how people get rich. If you put 10 ads out on the Internet and only one of those was bringing in paying customers, wouldn’t you want to know which ad that was? Well, today’s episode, about ad tracking and split testing, is going to teach you how to get those exact answers so you can maximize the sales from everything you do and minimize the losses from ads and promotions that aren’t working. Screw The Commute Podcast Show Notes Episode 133 Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars 04:15 Tom's introduction to Ad Tracking & Split Testing 06:15 Ad Tracking 15:51 Split Testing or A/B Testing 18:41 What are things you can test? 21:33 You need good tools 30:05 Buying traffic 32:11 Miscellaneous tips Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar – It's the second webinar on the page: https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ KickStart Cart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Internet Marketing Training Center - https://imtcva.org/ Related Episodes Shopping Carts - https://screwthecommute.com/10/ Paid Traffic - https://screwthecommute.com/127/ Jacqueline Whitmore - https://screwthecommute.com/132/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://www.GreatInternetMarketing.com/wordpressecourse Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.  

Apple hosted it’s WWDC Developer Conference, and announced a number of developments that take direct aim at the likes of Facebook and Google. The biggest of these developments was the announcement that the new version of iOS and MacOS would not allow the likes of Facebook or Google to track the browsing habits of Apple users across other parts of the web – effectively meaning that they couldn’t use those browsing habits to inform future advertising.

Most solo ad marketers track optin rate at best. Some because they're lazy. Others because they don't know how to track beyond the squeeze page. Discover the only 3 metrics that matter with solo ads and the software I recommend to track your solo buys.

Most solo ad marketers track optin rate at best. Some because they're lazy. Others because they don't know how to track beyond the squeeze page. Discover the only 3 metrics that matter with solo ads and the software I recommend to track your solo buys.

インターネット広告のプロダクト制作をしている @tkis と、Safari 11.0のIntelligent Tracking Prevention、ユーザー利益と広告の関係などについて話しました。 Show Notes: ・次期Safariに追加される「トラッキング防止機能」って結局どんなもの？ どんな仕組みなの？ | ギズモード・ジャパン

1993 Facebook Ad Tracking Foundation of Human Understanding

1993 Facebook Ad Tracking Foundation of Human Understanding

1993 Facebook Ad Tracking Foundation of Human Understanding

1993 Facebook Ad Tracking Foundation of Human Understanding

It’s one thing to get fired. It’s another thing to be escorted out by security. And another thing altogether to have your boss call while you’re sitting in the parking lot in shock, and ask what you might be doing next, and if you need investors. But that’s Silicon Valley for you. Before he got canned, Antonio García Martínez was an ads guy at Facebook. Pre-IPO. He designed the ad tracking system that allows products you searched for one single time to follow you around the internet. But he was also undercover as an author, taking notes for a tell-all. The book he wrote is called Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. Stories of Face-versaries instead of birthdays, what it means to get an email from Zuck, and the cult of changing the world.  Despite all he knows, despite ethnic-affinity targeting, he still thinks online ads are A-OK. So Manoush tries to save his ad-loving soul.  Support Note to Self by becoming a member today at NotetoSelfRadio.org/donate.    

It’s one thing to get fired. It’s another thing to be escorted out by security. And another thing altogether to have your boss call while you’re sitting in the parking lot in shock, and ask what you might be doing next, and if you need investors. But that’s Silicon Valley for you. Before he got canned, Antonio García Martínez was an ads guy at Facebook. Pre-IPO. He designed the ad tracking system that allows products you searched for one single time to follow you around the internet. But he was also undercover as an author, taking notes for a tell-all. The book he wrote is called Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. Stories of Face-versaries instead of birthdays, what it means to get an email from Zuck, and the cult of changing the world.  Despite all he knows, despite ethnic-affinity targeting, he still thinks online ads are A-OK. So Manoush tries to save his ad-loving soul.  Support Note to Self by becoming a member today at NotetoSelfRadio.org/donate.    

It’s one thing to get fired. It’s another thing to be escorted out by security. And another thing altogether to have your boss call while you’re sitting in the parking lot in shock, and ask what you might be doing next, and if you need investors. But that’s Silicon Valley for you. Before he got canned, Antonio García Martínez was an ads guy at Facebook. Pre-IPO. He designed the ad tracking system that allows products you searched for one single time to follow you around the internet. But he was also undercover as an author, taking notes for a tell-all. The book he wrote is called Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. Stories of Face-versaries instead of birthdays, what it means to get an email from Zuck, and the cult of changing the world.  Despite all he knows, despite ethnic-affinity targeting, he still thinks online ads are A-OK. So Manoush tries to save his ad-loving soul.  Support Note to Self by becoming a member today at NotetoSelfRadio.org/donate.    

It’s one thing to get fired. It’s another thing to be escorted out by security. And another thing altogether to have your boss call while you’re sitting in the parking lot in shock, and ask what you might be doing next, and if you need investors. But that’s Silicon Valley for you. Before he got canned, Antonio García Martínez was an ads guy at Facebook. Pre-IPO. He designed the ad tracking system that allows products you searched for one single time to follow you around the internet. But he was also undercover as an author, taking notes for a tell-all. The book he wrote is called Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. Stories of Face-versaries instead of birthdays, what it means to get an email from Zuck, and the cult of changing the world.  Despite all he knows, despite ethnic-affinity targeting, he still thinks online ads are A-OK. So Manoush tries to save his ad-loving soul.  Support Note to Self by becoming a member today at NotetoSelfRadio.org/donate.    

It’s one thing to get fired. It’s another thing to be escorted out by security. And another thing altogether to have your boss call while you’re sitting in the parking lot in shock, and ask what you might be doing next, and if you need investors. But that’s Silicon Valley for you. Before he got canned, Antonio García Martínez was an ads guy at Facebook. Pre-IPO. He designed the ad tracking system that allows products you searched for one single time to follow you around the internet. But he was also undercover as an author, taking notes for a tell-all. The book he wrote is called Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley. Stories of Face-versaries instead of birthdays, what it means to get an email from Zuck, and the cult of changing the world.  Despite all he knows, despite ethnic-affinity targeting, he still thinks online ads are A-OK. So Manoush tries to save his ad-loving soul.  Support Note to Self by becoming a member today at NotetoSelfRadio.org/donate.    

When you visit a web page, that web page can write data to a file on your computer, known as a cookie. Scripts on that page can also read from your cookie file to understand where you have been in the past. All of this data about you is getting shared between advertising companies like The post Ad Tracking with Larry Furr appeared first on Software Engineering Daily.

In this episode Terry Lamb talks about an ad tracking service I use called ClickMagick, and it's much more than just a click tracker, in this episode I discuss the magic pops, scarcity timers and retargeting on any website.

This week on the podcast we're talking with Trevor O'Brien, product manager at YouTube, to answer your burning YouTube-related questions and learn some search secrets. We're also discussing Google's tools to help your plan your digital afterlife, blocking porn on your Android, and the difference between all those different ethernet cables. Looking for the show notes? You can find this episode at http://lifehacker.com/5994398 (after 5:00 PM PT) and all episodes at http://lifehacker.com/theshow (anytime). See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.