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During a recent meeting with Donald Trump, El Salvador President Nayib Bukele pointed out a lesson that Americans have forgotten: Justice for the criminal is liberation for the average citizen. As Karmelo Anthony, the alleged murderer of high school athlete Austin Metcalf, raises hundreds of thousands of dollars while renting a new house and buying a new car, it is hard not to wonder what happened to justice in the United States. Convenience stores lock an increasingly absurd number of products behind glass while shoplifters, thieves, and even murderers receive comically light sentences. Kevin Dolan of the Exit Group joins me to discuss how empathy for criminals has turned the country into an open-air prison. Follow on: Apple: https://podcasts.apple.com/us/podcast/the-auron-macintyre-show/id1657770114 Spotify: https://open.spotify.com/show/3S6z4LBs8Fi7COupy7YYuM?si=4d9662cb34d148af Substack: https://auronmacintyre.substack.com/ Twitter: https://twitter.com/AuronMacintyre Gab: https://gab.com/AuronMacIntyre YouTube:https://www.youtube.com/c/AuronMacIntyre Rumble: https://rumble.com/c/c-390155 Odysee: https://odysee.com/@AuronMacIntyre:f Instagram: https://www.instagram.com/auronmacintyre/ Today's sponsors: Follow https://x.com/WillHild Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back to The Sesh – where the joints are harsh, the nostalgia is real, and the tangents are deliciously random. In this episode, Brandon and Jesse spark up and dive into everything from smoking styles to gaming gripes to sitcom soul food.We talk about:
When the government terminates a contract for convenience, the contractor has rights and responsibilities. To find out how contractors can prepare in the current environment, Federal News Network's Terry Gerton spoke with Contract Attorney with Rogers Joseph O'Donnell, Stephen Bacon. Learn more about your ad choices. Visit podcastchoices.com/adchoices
“Others will also ridicule and scorn saying, ‘This child is an asura but prays to the gods. It is like a cat offering prayers to a mouse or a peacock to a snake.' This is indeed a bad omen, behavior resembling an enemy, as even after obtaining great wealth and power, an unintelligent person can fall down.” (Hiranyakashipu speaking to Prahlada, Narasimha Purana, 41.59-60)
Send us a textGay roommates Daniel (Gen X) and Julio (Gen Z) are joined by local bar owner and chair of the Austin LGBTQIA+ Quality of Life advisory commission Scott (Millenial) to discuss trends and activism in the community. They talk about the resurgent need for gay spaces, the disconnect between white gay males and the rest of the queer populace, and much more. Support the show
Ash and Moya answer a mystery question and wonder if our quest for a life of convenience was a mistake. Plus: advice for a listener dating a much, much older man. PSA: We're going live at EartH in London on 21st May! Stay tuned for tickets next week. Music by Matt Huxley.
RTO is turning 20! Jeff and Kelly go through the history books to remember some of RTO's biggest moments, what was happening in the world during that time, and how the company became what it is today.
Discover how EG America's president and CEO John Carey is reshaping company culture as the foundation for transformation across convenience retail. Carey and hosts Harry Milloff and Carolyn Schnare dive into the intersection of design, digital tools, and customer engagement. Hear how EG America is aligning food, AI, localization, and loyalty to build stores that are destinations—not just stops. With special guest: Jon Carey, President and CEO, EG America Hosted by: Harry Milloff and Carolyn Schnare
Ash and Moya answer a mystery question and wonder if our quest for a life of convenience was a mistake. Plus: advice for a listener dating a much, much older man. PSA: We're going live at EartH in London on 21st May! Stay tuned for tickets next week. Music by Matt Huxley.
Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryxOther Mentions and Links:People:Seth GodinGroups:Chamber of CommerceRotary ClubTools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryxBusinesses/Brands:InvisalignIf you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.
Text talk started for convenience, but is now disingenuous? Hour 2 4/10/2025 full 2187 Thu, 10 Apr 2025 20:00:00 +0000 xFqunluX6f8vRrh1JKJ9WXLZoXQ85qLK news The Dana & Parks Podcast news Text talk started for convenience, but is now disingenuous? Hour 2 4/10/2025 You wanted it... Now here it is! Listen to each hour of the Dana & Parks Show whenever and wherever you want! 2024 © 2021 Audacy, Inc. News False https://player.a
Video - https://youtu.be/_W7ZWTwwMzQIs your Social Security check quietly shrinking while scammers cash in? One recent government decision sparked a nationwide uproar—and revealed a surprising truth about where billions of dollars might be going. Find out why this issue affects you more than you think.I used ChatGPT-4o, ScreenPal, and Pictory.ai to put this information together.If you're interested in trying Pictory.ai please use the following link. https://pictory.ai?ref=t015o
Send us a textIn this value-packed episode of the Customer Success Playbook podcast, Shep Hyken returns for Part 2 of our three-part series to address the billion-dollar question: How do companies balance price sensitivity with the growing demand for exceptional customer experiences? From mentalism to magic moments, Shep draws surprising parallels between sleight-of-hand and customer loyalty while unpacking game-changing insights from his CX research.Detailed Analysis: Kevin Metzger and Roman Trebon dive deep with customer service guru Shep Hyken, and this time it's all about one powerful word: convenience. Drawing from his acclaimed book The Convenience Revolution and the 2025 State of Customer Service and CX report, Shep lays out how brands can make price less relevant by making the customer experience more effortless. And no, that doesn't mean grand gestures—it means smart, consistent, and friction-free experiences.Key insight? A whopping 59% of consumers are willing to pay more for a better experience, but especially for one that's more convenient. Case in point: Shep shares a brilliant Wall Street Journal case study showing how simplifying subscription forms led to a measurable increase in conversions. The takeaway? Every unnecessary field is a friction point that erodes revenue.Shep also explores how the pandemic accelerated customer expectations for convenience—a trend that is here to stay. He uses real-life examples, including Amazon and even a local car dealership in St. Louis, to prove that making things easy builds loyalty that price alone can't buy.And if you thought this was all business, think again. Shep opens the episode with a personal twist—his love for guitar, magic, and Ayn Rand's The Fountainhead, weaving them seamlessly into his customer service philosophy.Don't miss this episode if you're in customer success, support, or CX leadership. For more context and deeper insights, explore Shep's full CX research at https://hyken.com/research/.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookCheck out https://funnelstory.ai/ for more details about Funnelstory. You can also check out our full video review of the product on YouTube at https://youtu.be/4jChYZBVz2Y.Please Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.
This message is a call to wake up. Pastor Ryan Deas reminds us that God doesn't need our ability—He wants our surrender. The less we try to control, the more He can move. The danger isn't in hardship—it's in comfort, convenience, and coasting. Hunger and thirst for righteousness aren't optional. They're the evidence you're alive in Christ. Without them, you will be deceived—even in church. Seek Jesus. Not blessings. Not tradition. Not good vibes. Just Him.Also includes the powerful testimony of Amos Peachy, a former Amish man who left religion behind for a Spirit-filled walk with Jesus.Key Scriptures:Matthew 5:6John 42 Thessalonians 21 Thessalonians 5
El cantautor gallego Santi Araújo comenzó su carrera en la banda La Familia, una aventura que le sirvió para encontrarse a través de las canciones. Después, emprendió su camino en solitario. Desafía la lógica de la industria con su proyecto, puesto que compone cuando lo siente, de tal forma que sus canciones acaban siendo reflejo de su delicado mundo interior. En su propuesta silencios y estridencias encuentran el equilibrio y podemos encontrar ecos de influencias dispares: escuchando sus canciones se nos vienen a la cabeza imaginarios como el de Xoel López, Devendra Banhart o Kings of Convenience.Escuchar audio
Following the crowd is convenient, yet the way of Jesus is the way of conviction. And a life of conviction is costly.
Andreas Brekken is best known for creating SideShift.ai and acting as the CEO of Shitcoin.com. In this episode, he talks about his views on Bitcoin development, the emergence of DeFi, and the reasons why he considers cryptocurrencies superior to fiat. Time stamps: Introducing Andreas Brekken (00:00:51) The Sam Bankman-Fried Interview on Shitcoin.com (00:01:50) Clustering Analysis and Customer Funds (00:02:44) Bybit's Technical Issues (00:05:18) Historical Context of Exchanges (00:09:26) Shapeshift's KYC Moment (00:11:13) Why Aren't Zcash and Monero on SideShift? (00:14:59) Bitcoin Cash Hard Forks (00:20:45) Lightning Network Integration (00:22:23) Vulnerabilities in the Lightning Protocol (00:26:17) Critique of Lightning Network's Design (00:28:29) Submarine Swaps (00:29:28) LNBits v1 Launch (00:29:44) Lightning Wallets (00:30:19) LNBits is like Start9? (00:30:40) Andreas Brekken's Lightning Network Experience (00:31:15) Even Martti Malmi Is Using Wallet of Satoshi (00:31:37) Zcash Protocol (00:32:11) Bitcoin Variants on SideShift (00:32:26) Decentralized Finance (DeFi) on Ethereum (00:34:00) Citrea Project (00:35:26) Multisig Solutions (00:36:30) Automation in Bitcoin (00:41:18) Political Dynamics in Bitcoin Development (00:47:15) News Coverage on Bitcoin.com (00:51:27) Bitcoin Volatility and Performance Against Stonks (00:53:14) Peter Schiff Appreciation Era (00:55:42) Peter Schiff's Debates with Erik Voorhees (00:56:23) Bitcoin's Growing Influence (00:58:15) Future of Bitcoin (00:59:15) Layer Two Labs and Drive Chains (01:00:34) Innovation in Bitcoin (01:02:05) Convenience of Layer Two Solutions (01:02:51) Decred Discussion (01:09:53) Favorite Shitcoins (01:11:49) Subscribe to the shitcoin.com Newsletter? (01:16:31)
In this episode of The Black Men Think Podcast, the crew dives into a conversation around convenience—how it shapes our decisions, habits, and finances. From food delivery apps and subscription services to shortcuts in relationships and parenting, we explore what we gain (and lose) by prioritizing ease over effort. Is convenience helping us live better, or is it quietly costing us more than we realize? Tap in, subscribe, and don't forget to leave us a voicemail with your own questions at 404-939-6477. Join our Patreon for bonus content and behind-the-scenes moments. https://www.patreon.com/c/blackmenthink
Convenience can mean extended hours of operation, one-stop shopping, speedy service, online ordering and delivery. When we asked consumers how they defined convenience, one word stood out most. Hosted by: Jeff Lenard About our Guest: Adam Rosenblatt, Founding Partner, Bold Decision Adam is one of the nation's leading political consultants sought after for his ability to help clients achieve victory through effective research-based strategies and messaging. He designs and executes cutting-edge quantitative, qualitative, and data analytics programs for campaigns as well as non-political clients like NACS.
In this episode, I talk with Paul Bailey of Capital Edge Consulting about Terminations for Convenience. Within the past 60 days, it is estimated over 3000 federal government contracts have been terminated impacting contractors of all sizes. However, contractors can recoup costs related to the termination and there is a specific process to follow.
HT2218 - A Convenience Camera There was a time when I searched for the one camera that would meet all my needs. How innocent I was back then. That camera was likely to be large, full-featured far beyond my needs, render the highest quality images I could ever imagine, and cost and weigh a lot. But sometimes, that camera is just too much camera. I've recently added a new camera I think of as my "convenience camera" for time where portability and light weight take precedence over the ideal. Of course, excellent image quality counts, too, and after searching for a bit, I have found the porridge camera that is just right.. Show your appreciation for our free weekly Podcast and our free daily Here's a Thought… with a donation Thanks!
In this episode of the RepcoLite Home Improvement Show, sponsored by Benjamin Moore, Dan discusses various topics including how to achieve flawless results with orbital sanders, the benefits of Wooster Jumbo Koter roller systems, and he answers a listener question about weirdly green walls. Listeners also get insights into choosing the right paint colors and improving their painting techniques. CHAPTERS00:00 Introduction and Show Overview00:34 Orbital Sanders: Avoiding Common Mistakes04:00 Exciting Sales on Painting Tools05:06 The Convenience of Wooster Jumbo Coder System10:59 Wooster Sherlock Extension Poles14:49 Pelican Paint Pail: A Handy Tool for Painters18:32 Conclusion and Teaser for Next Segment19:44 Removing the Finish: A Personal Anecdote19:56 Dealing with Swirl Marks: Lessons Learned21:54 Orbital Sander Tips: Start Right23:46 Orbital Sander Tips: Correct Speed and Pressure27:09 Orbital Sander Tips: Working Through Grits and Dust Extraction29:41 Final Tips for Using an Orbital Sander31:31 Listener Question: Solving a Color Reflection Issue38:12 Conclusion and Contractor Appreciation
In recent years, the intersection of artificial intelligence (AI) and healthcare has led to groundbreaking innovations that promise to transform the way we monitor and manage chronic conditions. One of the most significant advancements in this realm is the development of AI systems that predict glucose levels without the need for invasive sensors. January AI, a precision health company, is at the forefront of this revolution, leveraging years of research and cutting-edge technology to provide users with accurate glucose predictions based on a variety of personal and dietary factors.The Evolution of Glucose MonitoringTraditionally, individuals with diabetes have relied on continuous glucose monitors (CGMs) or smartwatches to track their blood sugar levels. These devices, while effective, can be costly and invasive, requiring users to wear sensors that may cause discomfort. January AI has recognized the limitations of these methods and has developed a three-tiered approach to glucose prediction. The initial versions of their product relied on data collected from CGMs, establishing a baseline for users while they wore these devices. This foundational data allowed the company to create predictive models that could still function after the sensor was removed, offering users a glimpse into their glucose levels without continuous monitoring.The latest iteration, dubbed version three, represents a significant leap forward. By analyzing a multitude of demographic factors, such as age, gender, height, weight, body mass index (BMI), and even ethnicity, January AI has created a probabilistic model that can predict glucose levels with remarkable accuracy - without any need for physical sensors. This model utilizes a database of 54 million food items and can even analyze food images, providing users with detailed nutritional information and predictive glucose responses based on their dietary choices.A New Era of Convenience and AccessibilityThe implications of this technology are profound. For individuals with diabetes, managing blood sugar levels is a daily challenge that can significantly impact their quality of life. The ability to predict glucose levels without the need for invasive devices opens up new avenues for convenience and accessibility. Users can simply take a picture of their food, and the AI will analyze it to provide a comprehensive breakdown of its nutritional content, including calories, macronutrients, and a predictive glucose curve.Imagine a scenario where a person with diabetes enjoys a bagel topped with cream cheese. Instead of having to rely on a CGM to monitor their blood sugar response, they can take a photo of their meal, and the AI will estimate not only the caloric and nutritional content but also predict how their glucose levels will react. This immediate feedback can empower users to make informed dietary choices, ultimately leading to better management of their condition.The Future of Diabetes ManagementThe innovation showcased by January AI is not just a technological marvel; it represents a paradigm shift in how we think about diabetes management. By integrating AI with dietary analysis and personal health data, the company is paving the way for a more personalized and user-friendly approach to health monitoring. This technology is particularly significant as it eliminates the barriers associated with traditional glucose monitoring methods, making it more accessible to a broader population.Moreover, the recognition of January AI's work, including receiving an innovation award from CES and being featured in the Wall Street Journal, underscores the potential impact of their technology on the healthcare landscape. As we look toward the future, the integration of AI in health management systems could lead to more effective, affordable, and non-invasive solutions for chronic conditions beyond diabetes.Conclusion: A Non-Invasive Way to Manage DiabetesThe development of AI systems that predict glucose levels without the need for sensors marks a significant advancement in diabetes management. Companies like January AI are leading the charge, providing innovative solutions that empower individuals to take control of their health. As technology continues to evolve, the promise of AI in healthcare will likely expand, offering new opportunities for improving patient outcomes and enhancing the quality of life for those living with chronic conditions.Interview by Marlo Anderson of The Tech Ranch.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.
In recent years, the intersection of artificial intelligence (AI) and healthcare has led to groundbreaking innovations that promise to transform the way we monitor and manage chronic conditions. One of the most significant advancements in this realm is the development of AI systems that predict glucose levels without the need for invasive sensors. January AI, a precision health company, is at the forefront of this revolution, leveraging years of research and cutting-edge technology to provide users with accurate glucose predictions based on a variety of personal and dietary factors.The Evolution of Glucose MonitoringTraditionally, individuals with diabetes have relied on continuous glucose monitors (CGMs) or smartwatches to track their blood sugar levels. These devices, while effective, can be costly and invasive, requiring users to wear sensors that may cause discomfort. January AI has recognized the limitations of these methods and has developed a three-tiered approach to glucose prediction. The initial versions of their product relied on data collected from CGMs, establishing a baseline for users while they wore these devices. This foundational data allowed the company to create predictive models that could still function after the sensor was removed, offering users a glimpse into their glucose levels without continuous monitoring.The latest iteration, dubbed version three, represents a significant leap forward. By analyzing a multitude of demographic factors, such as age, gender, height, weight, body mass index (BMI), and even ethnicity, January AI has created a probabilistic model that can predict glucose levels with remarkable accuracy - without any need for physical sensors. This model utilizes a database of 54 million food items and can even analyze food images, providing users with detailed nutritional information and predictive glucose responses based on their dietary choices.A New Era of Convenience and AccessibilityThe implications of this technology are profound. For individuals with diabetes, managing blood sugar levels is a daily challenge that can significantly impact their quality of life. The ability to predict glucose levels without the need for invasive devices opens up new avenues for convenience and accessibility. Users can simply take a picture of their food, and the AI will analyze it to provide a comprehensive breakdown of its nutritional content, including calories, macronutrients, and a predictive glucose curve.Imagine a scenario where a person with diabetes enjoys a bagel topped with cream cheese. Instead of having to rely on a CGM to monitor their blood sugar response, they can take a photo of their meal, and the AI will estimate not only the caloric and nutritional content but also predict how their glucose levels will react. This immediate feedback can empower users to make informed dietary choices, ultimately leading to better management of their condition.The Future of Diabetes ManagementThe innovation showcased by January AI is not just a technological marvel; it represents a paradigm shift in how we think about diabetes management. By integrating AI with dietary analysis and personal health data, the company is paving the way for a more personalized and user-friendly approach to health monitoring. This technology is particularly significant as it eliminates the barriers associated with traditional glucose monitoring methods, making it more accessible to a broader population.Moreover, the recognition of January AI's work, including receiving an innovation award from CES and being featured in the Wall Street Journal, underscores the potential impact of their technology on the healthcare landscape. As we look toward the future, the integration of AI in health management systems could lead to more effective, affordable, and non-invasive solutions for chronic conditions beyond diabetes.Conclusion: A Non-Invasive Way to Manage DiabetesThe development of AI systems that predict glucose levels without the need for sensors marks a significant advancement in diabetes management. Companies like January AI are leading the charge, providing innovative solutions that empower individuals to take control of their health. As technology continues to evolve, the promise of AI in healthcare will likely expand, offering new opportunities for improving patient outcomes and enhancing the quality of life for those living with chronic conditions.Interview by Marlo Anderson of The Tech Ranch.Sponsored by: Get $5 to protect your credit card information online with Privacy. Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more. The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.
[video on spotify] the moral dilemma that i'm faced with most often is whether or not to choose convenience. i started to notice that the hyper-convenient choices that used to be my default were actually making me feel depressed, isolated, and unhealthy. so i decided to reintroduce inconvenience into my life, and today i'm going to share some examples with you. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Our conversation explores the evolution of social commerce as a significant trend in e-commerce, highlighting consumer preferences for direct brand purchases over platform sales due to concerns about data privacy and the convenience of returns. It discusses how social media is reshaping the retail landscape and the implications for brands and retailers moving forward.TakeawaysMore than two thirds of social shoppers prefer buying directly from brands.Data privacy and convenience are key factors influencing consumer choices.Social commerce is becoming the primary entry point for e-commerce.Brands need to adapt to the changing landscape of retail.Consumer preferences are shifting towards direct sales from brands.The integration of social media in shopping is crucial for future success.Convenience in returns is a major consideration for shoppers.Retailers must prioritize data security to build consumer trust.The evolution of e-commerce is closely tied to social media trends.Understanding consumer behavior is essential for brands in the digital age.Sound Bites"The future is headed towards direct brand sales.""Social platforms are changing the retail landscape.""Brand loyalty is influenced by shopping convenience."Chapters00:00Introduction to Social Commerce and Modem10:43Insights from E-Tail West Conference13:19The Future of Social Commerce and AI
Devon Dundee from MacStories.net shares about his new Apple Vision Pro setup to make the headset more convenient to use and we dive into all of the updates with visionOS 2.4.Early episodes with chapter markers are available by supporting the podcast at www.visionpros.fm/patreon. Early episodes are also now available in Apple Podcasts!Show notes are available at www.VisionPros.fm. Feedback is welcomed at tim@visionpros.fm.Links: - https://www.macstories.net/author/devon/- https://mastodon.social/@devondundeeChapter Markers:00:00:00: Opening00:01:13: Support The Podcast00:01:29: Devon Dundee00:02:58: PrismXR Carina D1 Charging Dock00:11:01: Volume Control00:17:08: The MacBook As A Stand00:28:43: Circle Icons00:29:54: Belkin Travel Bag00:37:31: Hazevaiy Acrylic Magic Keyboard and Trackpad Support Stand00:47:03: visionOS 2.400:47:41: Apple Intelligence01:08:08: Spatial Gallery01:21:19: Guest Mode01:29:08: The App01:40:32: Follow Devon01:40:47: Closing Hosted on Acast. See acast.com/privacy for more information.
I'm so excited about the On Victory's Wings series by Jennifer Mistmorgan. We had a blast chatting and you won't want to miss out on the a mini brainstorming session we had. note: links may be affiliate links that provide me with a small commission at no extra expense to you. World War II had no end of amazing stories of heroism--in battle and on the home front. Sometimes it's a noble heart doing what might have been done at any time and in any situation but is made even more impressive by the difficult circumstances. This series touches them all and more. I think the These Long Shadows may be my favorite, but... I have to read them all to be sure! These Long Shadows by Jennifer Mistmorgan How do they rebuild a marriage that wasn't real in the first place? If you love epic wartime romance with a dash of intrigue, you'll love this second-chance, marriage-of-convenience love story. London, 1945: Two years ago, Jonty Ables married Katie Baines to save her and her unborn baby from shame. But now the war is all but over, the baby is gone and they must work out where their shaky marriage fits into lives irrevocably changed by war. Clinging to the memory of a time before all happiness evaporated, Katie works hard during the day as a seamstress. At night she comes home to a tiny terrace on a bomb-scarred street, crammed with her extended family and their problems. Years of estrangement sit between her and her recently demobilised husband. She's not even sure she loves him. So why is she so crushed that he calls out another woman's name in his sleep? Jonty is determined to honor the vows he made no matter how many ghosts plague him. But with such separate lives, his wife is more of a stranger than ever. When Katie's friend goes missing, Jonty seizes the opportunity to help her find him just so they have reason to talk. But the war casts long shadows over their efforts, and fighting for their future might just be the hardest battle of them all. Book 3 of the On Victory's Wings series, These Long Shadows, is easily read as a standalone novel. Learn more about Jennifer on her WEBSITE and follow her on GoodReads and BookBub. Like to listen on the go? You can find Because Fiction Podcast at: Apple Castbox Google Play Libsyn RSS Spotify Amazon and more!
"Convenience is a lie because it doesn't save time. You might save time in that moment, but it steals your energy moments after." - Sarah BaylissIn this candid conversation, nutritional therapist Sarah Bayliss shares her journey from struggling with severe dyslexia throughout her education to finding her purpose in nutrition. After pushing through the educational system and landing in a high-stress marketing career that led to burnout, Sarah discovered the profound impact of proper nutrition on her health, which inspired a career change. Despite her learning challenges, she pursued a degree in nutritional therapy, even tackling biochemistry. Sarah explains how she helps clients understand that their environmental inputs - from food to sleep to relationships - directly impact their physical and mental function. She advocates for simple, intentional changes rather than quick fixes, emphasizing awareness of how daily choices affect long-term health.Do Nourish: How to eat for resilience - Paperback out now Key TakeawaysSarah's early diagnosis with severe dyslexia created educational challenges that framed her mindset as a "survival journey" rather than pursuing what she loved.After achieving success in marketing, Sarah experienced burnout and health issues that led her to discover the transformative power of nutrition.Despite her dyslexia, Sarah boldly pursued nutritional therapy education, including biochemistry, motivated by wanting her daughter to see her happy in her work.Sarah views symptoms as the body's communication system - signals that something is functionally not optimal that should be addressed rather than ignored.She emphasizes understanding how environmental inputs (food, sleep, light, movement, relationships) impact function, rather than just treating symptoms.Sarah cautions against "convenience" foods, which may save time in the moment but steal energy and health in the long run.Breaking out of "autopilot" requires self-awareness and connecting behaviors to deeper purpose - making small, consistent changes that accumulate over time.Rather than prescribing specific meal plans, Sarah helps clients develop awareness of their own habits and make sustainable changes within their capabilities.The gut microbiome is crucial for immunity and digestion - both fermented foods (probiotics) and fiber-rich foods (prebiotics) are important for gut health.Simple changes made consistently can have profound effects - adding one healthy choice daily equals 365 positive inputs per year. Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business Paperback and Kindle > https://amzn.to/4biTwFcFree audiobook (with Audible trial) > https://geni.us/free-audiobookSigned books https://novemberuniverse.co.ukLux Coffee Co. https://luxcoffee.co.uk/ (Use: PODCAST for 15% off)November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)
On this episode of Heard Tell host Andrew shares some thoughts on the Signal scandal involving Trump administration officials using the messaging app as a group chat to discuss details of the recent Houthi strikes in Yemen, which included The Atlantic's Editor in Chief Jeffrey Goldberg in a stunning series of events. From the sequence of events, to what might or might not happen next, and how the basic principle of "OPSEC ends where convenience begins" is at the heart of this hot mess on this edition of Heard Tell. All that and more on this episode of Heard Tell.--------------------Heard Tell SubStack Free to subscribe, comes right to your inboxhttps://heardtell.substack.com/Questions, comments, concerns, ideas, or epistles? Email us HeardTellShow@gmail.comPlease follow @HeardTellShow like the program, comment with your thoughts, and share with others.Support Heard Tell here: https://app.redcircle.com/shows/4b87f374-cace-44ea-960c-30f9bf37bcff/donationsSupport this podcast at — https://redcircle.com/heard-tell/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Modern technology enables instant global communication, microwave meals, and AI-generated artwork… but conveniences like these also come at a cost. In this episode of Only Human with Dr. Tony Kern, we explore why so many people find it difficult to connect the dots between their individual actions and any sort of meaningful impact, resulting in an epidemic of indifference. Far too often, we only make that connection when our actions or inactions lead to terrible consequences—for our personal lives, for our careers, and occasionally in the form of tragedies like January's midair collision above Reagan National airport. Tune in to hear Tony's thoughts on this accident and how the solution to all these problems is something we've lost in the Age of Apathy and Convenience: the pursuit of high precision performance.
There's a lot going on under your feet! On this episode, Jeff and Kelly talk to Ben Thomas from UST Training to find out just what's going on with underground storage tanks: how they've changed over the years, Ben's evolving role in the industry, and what happens when things go wrong. About Ben: Ben Thomas brings to the UST industry over three decades of experience, networking and ideas to help owners and inspectors solve complex technical problems in the management of UST systems. Ben's experience goes back to 1986, when he supervised UST removals in Vermont. Between 1989 and 1995, Ben oversaw cleanup of leaking UST sites in northern Alaska. From 1995 to 2002, he ran Alaska's UST leak prevention program. Ben gained national attention for his innovative work in web page development, outreach material, financial responsibility compliance, and most notably the Alaska third party inspection program. Since leaving Alaska in 2002, Ben's principal focus has been education, training, and outreach to the nation's UST owners, operators, inspectors and technicians.
It is easy to get caught up into the vortex of convenience in automation in the industry today. Whether it's the giant chain drive-through's popping up across America- or super automatic promises that aren't kept, or ready to drink products that promise profitability, but rob us of energy, we could be spending in more sustainable things - the current wave of convenience is also an opportunity for coffee houses to reclaim value in the marketplace. On today's episode, we are going to be discussing this opportunity to lean into relationships and deliver great value with the in person experiences that a coffeehouse has always been known and loved for. Hear on the show, we are believers in the coffee house, the café, the in person experience of people making coffee for people, and now is the time to go deep and lean into the relationships that the coffee bar fosters. Related episodes: 253 : Mindsets that Sabotage Success 317 : Encore Episode: Death by Comparison 318 : Why Your Shop is Key to the Success of Coffee ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar.... - LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT? - The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march! Click below to fill out your application now! KEY HOLDER COACHING APPLICATION INTERESTED IN 1:1 CONSULTING AND COACHING? If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email chris@keystothshop.com of book a free call now: https://calendly.com/chrisdeferio/30min Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs! www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series! www.pacificfoodservice.com
On this week's show we look at where some Americans are spending nearly $100 a month on streaming services. We also look at some new tech from Sony that promises big improvements for LED TVs. All that plus your emails and the week's news on this episode of the HDTV and Home Theater Podcast. News: Apple TV+, Jason Sudeikis confirm fourth season of ‘Ted Lasso' Lawsuits Hit TCL & Hisense: Are Their QLED TVs A Total Scam? Sony Launches Its First New 4K Blu-ray Player In Over Five Years Other: Spectrum is finally offering a streaming-only subscription for Dodgers Many Americans Spend Over $100 per Month on Subscription Services A recent survey by Bango reveals that nearly 25% of Americans spend over $100 per month on subscription services, including streaming platforms and retail memberships like Amazon Prime. This trend marks a shift from the perception of subscriptions as cost-effective alternatives to traditional cable and satellite services, as consumers face rising costs—streaming plans alone have increased by over 20% in the past two years. To manage expenses, many consumers are turning to subscription bundles, with the average American holding 5.4 subscriptions, including 2 that come through bundled packages. A significant portion of these bundles is linked to mobile phone plans, with 55% of subscribers benefiting from such arrangements. Additionally, 44% of users report receiving services for free through bundles that they previously paid for. Convenience is another critical factor driving consumers toward bundles, as 41% express frustration with managing multiple subscriptions across different apps. A strong demand exists for unified platforms, with 63% of subscribers seeking more options like Verizon's +play. Sony Develops Next-Generation Display System Full Press Release Sony has developed a next-generation display system featuring a high-density LED backlight with independent drive RGB (red, green, and blue) control, designed for large screens. This innovative technology allows each RGB color to emit light independently, resulting in high color purity and the ability to reproduce a vibrant, wide color gamut. Key features of this display system include: Wide Color Gamut Performance: The system covers over 99% of the DCI-P3 color space and about 90% of the ITU-R BT.2020 standard, ensuring enhanced color reproduction. Advanced Backlight Control Technology: Sony's proprietary technology allows for precise control of light gradation, enabling subtle hues and detailed shading across the entire brightness range. This is particularly beneficial for cinematic productions, where accurate color representation is crucial for conveying narrative expression. Accurate Color Reproduction by a Dedicated Control Processor By individually controlling the brightness of the densely packed RGB LEDs, it is possible to render bright areas vividly without white clipping and to delicately depict the nuances of light in dark areas without black crushing. Additionally, the display system is equipped with approximately twice the processing power and pixel correction technology compared to conventional local dimming processing, allowing the reproduction of subtle color differences and accurate colors without color shifts. The display system aims to enhance film production and home viewing experiences, aligning with Sony's commitment to supporting creators through professional-grade monitors used for color grading and reference. Mass production of this new display system is set to begin in 2025, with plans for integration into consumer televisions and displays for content creation.
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Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions. When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow!Devin: What is your superpower?Phillip: Faith-Driven InnovationTraditional car dealerships have long been associated with high-pressure sales tactics and hidden fees. But Phillip Ibrahim, CEO of Imotobank, is changing that by pioneering a new model that prioritizes transparency, convenience, and customer empowerment.When Phillip started selling cars online in 2001, he saw an opportunity to remove the unnecessary overhead costs that traditional dealerships pass onto customers. "What does this $20 million building add in value to the consumer?" he recalls asking himself. "And I couldn't answer anything positive other than the consumer has to pay for it."Fast forward to today, and Imotobank operates on a radically different model. Customers can browse, consult, and finalize their purchases through a streamlined digital experience. "Within 12 or 15 minutes, we have a computer meeting with them, we source a car if we don't have one already, and we fill the order," Phillip explains. "Five to seven days later, the car is delivered to their doorstep."Beyond convenience, Phillip's model is designed to make car buying fairer. "Most car dealers don't give that level of transparency, and we do," he says. "We share screens with customers, show them the best wholesale transactions, and explain why each option is priced the way it is." This consultative, open-book approach ensures that buyers understand what they're paying for—without the usual dealership markup games.But Imotobank's ambitions go beyond selling cars. The company is currently raising capital through a regulated investment crowdfunding campaign on Netcapital. With the funds, Phillip plans to unite 50 to 100 independent dealers under Imotobank's innovative umbrella. This will enable them to share technology, reduce costs, and provide better financing options for underserved consumers. "We want to create a captive finance company that doesn't prey on the consumer but gives them a reasonable rate," he explains.Phillip's vision for Imotobank isn't just about making car buying easier—it's about leveling the playing field for both consumers and independent dealers. "The future of the car business isn't static listings on a website," he says. "It's giving people proper advice, full transparency, and fair pricing."Traditional car dealerships have long been associated with high-pressure sales tactics and hidden fees. But Phillip Ibrahim, CEO of Imotobank, is changing that by pioneering a new model that prioritizes transparency, convenience, and customer empowerment.When Phillip started selling cars online in 2001, he saw an opportunity to remove the unnecessary overhead costs that traditional dealerships pass onto customers. "What does this $20 million building add in value to the consumer?" he recalls asking himself. "And I couldn't answer anything positive other than the consumer has to pay for it."Fast forward to today, and Imotobank operates on a radically different model. Customers can browse, consult, and finalize their purchases through a streamlined digital experience. "Within 12 or 15 minutes, we have a computer meeting with them, we source a car if we don't have one already, and we fill the order," Phillip explains. "Five to seven days later, the car is delivered to their doorstep."Beyond convenience, Phillip's model is designed to make car buying fairer. "Most car dealers don't give that level of transparency, and we do," he says. "We share screens with customers, show them the best wholesale transactions, and explain why each option is priced the way it is." This consultative, open-book approach ensures that buyers understand what they're paying for—without the usual dealership markup games.But Imotobank's ambitions go beyond selling cars. The company is currently raising capital through a regulated investment crowdfunding campaign on Netcapital. With the funds, Phillip plans to unite 50 to 100 independent dealers under Imotobank's innovative umbrella. This will enable them to share technology, reduce costs, and provide better financing options for underserved consumers. "We want to create a captive finance company that doesn't prey on the consumer but gives them a reasonable rate," he explains.Phillip's vision for Imotobank isn't just about making car buying easier—it's about leveling the playing field for both consumers and independent dealers. "The future of the car business isn't static listings on a website," he says. "It's giving people proper advice, full transparency, and fair pricing."tl;dr:Phillip Ibrahim founded Imotobank to revolutionize car buying with a transparent, customer-first approach.Imotobank's digital model allows customers to buy cars online in minutes with full pricing transparency.The company is raising capital on Netcapital to expand its network of independent dealers and services.Phillip's superpower—faith—has helped him embrace risk, rebuild after failure, and drive innovation.His story teaches us to trust opportunities, learn from setbacks, and lead with integrity and purpose.How to Develop Faith-Driven Innovation As a SuperpowerPhillip Ibrahim's superpower is rooted in faith—faith in himself, his ideas, and in divine guidance. "I trust that God has been good to me," he says, emphasizing that his ability to recognize new opportunities and adapt to challenges stems from this deep-seated belief. "Even if I make a mistake, He kind of fixes them up for me and makes them go more smoothly."Summary of the Superpower:Phillip's faith-driven mindset has allowed him to embrace risk and innovation with confidence. He describes his superpower as recognizing opportunities and having the courage to pursue them. "I'm the product of two engineers, and I ended up having two kids who are both studying mechanical engineering. My superpower is recognizing interesting and new things, being totally unafraid to try them." His faith acts as a guiding force, allowing him to navigate uncertainty with trust rather than fear.Illustrative Story:One of the most defining moments of Phillip's career came when he was at the peak of his business in 2006, selling 100 cars a month on eBay. "I never thought we were going anywhere but up," he recalls. However, a sudden system failure shut down all of his eBay accounts overnight, leaving his business with no foundation. The collapse was financially and emotionally devastating. "I had a $2 million local line of credit, a mortgage, and was charging $350,000 a month on my Amex card. Imagine how it felt to come crashing down." Instead of giving up, Phillip leaned on his faith. "I prayed, and I felt an epiphany: If I put all my energy into building something new and great, it would be far more productive than fighting the past." This resilience allowed him to rebuild his business into the innovative Imotobank model that is thriving today.Tips for Developing This Superpower:Trust in the Process: Be open to new opportunities and trust that challenges will lead to growth.Embrace Failure as a Lesson: View setbacks as stepping stones rather than roadblocks.Take Calculated Risks: Fear often holds people back from innovation—push past hesitation with confidence.Stay Rooted in Your Values: Whether faith-based or principle-driven, let your core beliefs guide decisions.Focus on Building, Not Fighting: Energy spent on creation is always more valuable than energy spent on conflict.By following Phillip Ibrahim's example and advice, you can make faith-driven innovation a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfilePhillip Ibrahim (he/him):CEO, Imotobank DealershipAbout Imotobank Dealership: We pioneered every aspect of the online sale and facilitation of automobiles. We were among the first on eBay 2001, YouTube 2008, Cargurus, OVE, Simulcast, gotomeeting...We innovated the use of technology to actually sell cars in real-time. Our goal is to continue to make buying cars as easy as ordering a pizza. Our overarching goal is to unite 50-100 dealerships across the country and work as one giant consortium to vertically integrate all the functions, reduce insurance costs, own a captive warranty company, own a captive finance company, own the finntech/software to operate the entity. Each dealer would buy shares in the company. Website: imotobank.comOther URL: netcapital.com/companies/imotobankdealershipBiographical Information:Phillip Ibrahim is a visionary entrepreneur and industry expert with a passion for innovation and service. As the CEO of Imotobank, he has redefined the car-buying experience by leveraging technology, transparency, and efficiency to better serve customers locally and worldwide. With a deep commitment to gratitude and excellence, Phillip has nurtured relationships with over 15,000 clients and continues to expand his impact.Beyond his leadership in the auto industry, Phillip is a sought-after expert witness, providing valuable insights to insurance companies and other entities navigating complex cases. His ability to optimize existing technologies and embrace new ideas makes him a dynamic problem solver and strategist. With expertise spanning automobile remarketing, internet distribution, finance, aviation, and global sales, he is always open to innovative collaborations and investment opportunities.Phillip's mission is clear: to build a company that reflects his faith and gratitude by delivering exceptional service and creating opportunities for growth.LinkedIn: linkedin.com/in/phillip-ibrahim-5825142Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Pivotal Health, SuperCrowdLA and Crowdfunding Made Simple. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Pearl Wright, Global Changemaker | Ralf Mandt, Next Pitch | Scott Thorpe, Philanthropist | Matthew Mead, Hempitecture | Michael Pratt, Qnetic | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on April 15, 2025, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.SuperCrowdHour, April 16, 2025, at 1:00 PM Eastern. Gene Massey, Chairman/CEO of MediaShares, will lead a session on "Secrets For Creating Great Content To Attract Investors." He'll share expert insights on crafting compelling content that engages and converts potential investors. Whether you're launching a crowdfunding campaign or looking to enhance your storytelling strategy, this session is a must-attend! Don't miss it!SuperCrowdLA: we're going to be live in Santa Monica, California, May 1-3. Plan to join us for a major, in-person event focused on scaling impact. Sponsored by Digital Niche Agency, ProActive Real Estate and others. This will be a can't-miss event. Has your business been impacted by the recent fires? Apply now for a chance to receive one of 10 free tickets to SuperCrowdLA on May 2nd and 3rd and gain the tools to rebuild and grow! SuperCrowd25, August 21st and 22nd: This two-day virtual event is an annual tradition but with big upgrades for 2025! We'll be streaming live across the web and on TV via e360tv. Soon, we'll open a process for nominating speakers. Check back!Community Event CalendarSuccessful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events.Igniting Community Capital to Build Outdoor Recreation Communities, Crowdfund Better, Thursdays, March 20 & 27, April 3 & 10, 2025, at 1:00 PM ET.Asheville Neighborhood Economics, April 1-2, 2-25.Regulated Investment Crowdfunding Summit 2025, Crowdfunding Professional Association, Washington DC, October 21-22, 2025.Call for community action:Please show your support for a tax credit for investments made via Regulation Crowdfunding, benefiting both the investors and the small businesses that receive the investments. Learn more here.If you would like to submit an event for us to share with the 9,000+ changemakers, investors and entrepreneurs who are members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe
Below The Belt Show (www.belowthebeltshow.com) welcomes accomplished director Sherren Lee from the feature film Float. The film, based on a book by Kate Marchant is a romantic drama that is the perfect date movie as we approach Valentine's Day. We talk to Sherren about production on the film, casting of Robbie Amell and Andrea Bang, how the film was loosely based on Sherren's life, directing Kim's Convenience and much more!
Send us a textJoin me as we uncover Ha Giang, Vietnam's breathtaking last frontier, with Ying, a local Black H'mong guide, who shares insider tips and cultural insights for an unforgettable adventure! If you have ever considered venturing into this part of the country, then this episode is one NOT to miss. ( Please forgive some of the local background sounds)Key takeaways:-The Ha Giang Loop time allowance – How long do you need for your adventure through stunning valleys, waterfalls, and cultural sites like Lung Cu and Ma Pi Leng Pass. Best Time to Visit – Times of the year, and days of the week. From September to November, the golden rice terraces are at their most beautiful. Cooler temperatures make this the ideal season for trekking and sightseeing. Find out more.Cultural Immersion – Ying talks us through engagement with ethnic communities; traditional farming practices, and the joy of a communal hotpot meal.Guided vs. Independent Travel – The Pros and cons. The value of a local guide in managing language, safety, navigation, and cultural understanding. Options exist for all fitness levels.Approx Time stamps: 00:00:00 –Where is Ha Giang 00:01:06 - Guest Introduction: Ying 00:01:26 - Ying's Background and Early Life 00:12:06 - Common Questions from Tourists 00:15:24 - Recommended Duration for Ha Giang Loop 00:16:27 - Modes of Transportation 00:18:50 - Licensing and Safety for Motorbike Riders 00:20:00 -Day 1 Itinerary 00:20:40 -Accommodation Options: Hotel vs. Homestay 00:22:10 - Day 2/3/4 Itinerary 00:26:18 - Suitable Travelers - Fitness and Health Considerations 00:29:17 - Packing Tips 00:35:06 -Local Cuisine 00:36:09 -Best Days of the week to Visit & why Reach out to Ying's website: dragonmountainfamily.com Her WhatsApp number :+84338805995 The best way to connect with me is not via text, it is through the website www.whataboutvietnam.com website and email.Thank you for listening. Do not send TEXT as I am unable to respond directly. Please email whataboutvietnam@gmail.com Keep abreast of news on our social pages on FB, IG,LinkedIn and TikTokWe'd love a review on your podcast channel.Let me design your #customised #private tour of Vietnam - See our Travel ServicesDo you need a #Dental Procedure? Why not find out what's possible through our Dental and #Cosmetic Medical partner Worldwide Beauty Hospital. Mention #whataboutvietnam to receive 5% discount at Worldwide Beauty Hospital
This week, we are talking Home Depot's b-hole reminiscent chatbot and vibecoding JD Vance's face. Plus—the biggest mystery in American shopping: why does TJ Maxx make people need to poop? Also on tap: Apple's iPad launch cringefest and a surprising rise in Android smartphone adoption among creatives AND finance bros alike.The Rise of Butthole LogosKey takeaways:Home Depot's "Magic Apron" and Lowe's "Milo" chatbots launched within hours of each other—proving that every brand now needs an AI assistant, even if they all look the same.AI is speeding towards eliminating websites as we know them—future shopping experiences will be conversations, not catalogs.Apple's recent marketing attempts are wildly out of touch—trends about trends are dead, but nobody told Tim Cook.Are we Pavlov-ing ourselves into using the bathroom at TJMaxx? All signs point to yesVibe coding is taking over—non-coders can now generate functional apps, proving that AI isn't just summarizing things anymore—it's building them from scratch.[00:01:19] “Eenie meenie miney Milo. Home Depot's chatbot looks like a b-hole.” - Phillip[00:55:05] “AI is fundamentally changing the way we interact with software. Convenience is the ultimate aim of technology, and we're just at the beginning of this shift.” - BrianLinks:In-show mention: Purchase The Lore JournalIn-show mention: Home Depot Chatbot and Press ReleaseIn-show mention: TJMaxx Reddit ThreadIn-show mention: Register for Shoptalk AfterpartyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!This episode of Future Commerce is brought to you by Future Commerce Plus and our sponsors Omnisend and MotionApp and Keen Decision Systems.
#RingRust with my #IntimidationGames & #AEWrevolution chat... & I take an old NXT angle into a time vortex, in this week's #3WayDanceOff! #TagMeIn ~ ~ ~ I'd like to hear from you! Please drop me a line @ ring-rust@hotmail.com {Subject Line: Ring Rust} & let me know what you like {or dislike} about my show! I'm always on the lookout for constructive criticism {if you want playlists again, start giving me feedback, people!} ~ ~ ~ Check out my #Unboxing videos, all that snazzy anti-social media & support all my shows http://markjabroni.mysite.com/ ~ ~ ~ RECORDED LIVE @ the Holy Smackdown Hotel in Sunny St. John's NL! Learn more @ https://www.chmr.ca/ If you want to contribute to Betty Cisneros' Stage 4 Cancer treatment, please donate @ https://www.gofundme.com/f/help-betty-battle-her-cancer-away & if you wanted to contribute to the surgeries of wrestling veteran Lufisto, you can check out her store @ http://www.lufisto.com/store-1/ Anybody interested in helping raise funds to get the late "Viking King" Vince Austin home to us in Newfoundland, can donate @ https://www.gofundme.com/f/in-memory-of-vince-austin SHOW NOTES... 0:05:36 Pay-Per-Review: Major League Wrestling's Intimidation Games 1 0:06:44 Musicular Interlude 1 0:18:09 Pay-Per-Review: Major League Wrestling's Intimidation Games 2 0:20:06 Musicular Interlude 2 0:29:19 Pay-Per-Review: Major League Wrestling's Intimidation Games 3 0:30:51 Musicular Interlude 3 0:39:41 Pay-Per-Review: All Elite Wrestling's Revolution 1 0:40:44 Musicular Interlude 4 0:49:20 Assuming the Intermissionary Position 0:54:49 This Week's Macho Fact 1:04:25 Pay-Per-Review: All Elite Wrestling's Revolution 2 1:06:45 Musicular Interlude 5 1:18:05 This Week's 3-Way Dance-Off: Sing Along With... 5 Count!? 1:28:35 Pay-Per-Review: All Elite Wrestling's Revolution 3 1:29:07 Musicular Interlude 6 1:35:38 Pay-Per-Review: All Elite Wrestling's Revolution 4 1:36:21 Musicular Interlude 7 1:45:22 Pay-Per-Review: All Elite Wrestling's Revolution 5 1:46:43 Musicular Interlude 8
Saving MONEY or Saving TIME - Tips for Both! We all have busy lives and are always looking to save time and energy, right? And there is a myth floating around since forever that eating healthy is way more expensive and that is simply not true! You just have to know the tips and tricks to saving TIME and MONEY with nutrition on prep! Follow us on IG @preplifepodcast @glamgirlbikini @amyehinger @leemarie183 Bikini, Wellness, Fit Model Workshop March 22 Tickets: https://www.glamgirlbikini.com/fit-model-bikini-wellness-workshop/ Local Kansas City Meal Prep: @kitchnqueenz_mealprep Watch on YouTube: Glam Girl Bikini Join the team: https://www.glamgirlbikini.com/get-started/ 1st Phorm Supplements we use: https://1stphorm.com/?a_aid=glamgirlbikini
Today I'm speaking with Whitney Tingle, the founder of Sakara Life, on the Longevity Optimization Podcast. In this engaging conversation, we explore the realms of wellness, nutrition, and the journey of creating Sakara, a healthy meal delivery service. Whitney shares her personal health struggles and emphasizes the importance of gut health, discussing how nutrition profoundly impacts overall well-being. Our dialogue delves into the science behind food, the significance of hydration, and the challenges of sourcing quality ingredients, all while reflecting on the unique health landscape of New York City.Whitney Tingle is a passionate advocate for holistic health and nutrition, dedicated to transforming the way people approach their diets. Throughout our discussion, we focus on various aspects of health and wellness, including dietary choices, diabetes management, and the importance of personalized medicine. We examine the impact of specific foods on health, particularly in relation to diabetes, and explore the significance of understanding individual health histories. The conversation highlights the role of gut health in overall wellness, the necessity of assessing toxic burdens, and the power of nutrition as a form of medicine. Finally, Whitney shares insights into daily wellness routines and practices that contribute to a healthier lifestyle, offering practical advice for listeners looking to enhance their well-being.Let's be friends!Instagram: https://www.instagram.com/kaylabarnes/?hl=enTikTok: https://www.tiktok.com/@femalelongevityX: https://x.com/femalelongevityWebsite: https://kaylabarnes.comJoin Female Longevity Community: https://kayla-barnes-lentz.circle.so/checkout/become-a-member Follow Sakara Life and Whitney TingleFollow Sakara Life on IG: https://www.instagram.com/sakaralife/Follow Whitney Tingle on IG: https://www.instagram.com/whitneytingle/?hl=enTimestamps00:00 Introduction to Wellness and Nutrition Conversations03:04 The Birth of Saqqara: A Journey into Healthy Meal Delivery05:59 Personal Health Struggles and the Gut-Skin Connection08:45 Exploring Nutrition: The Science Behind Food and Health11:45 The Importance of Gut Health in Skin Issues14:54 The Role of Inflammation in Aging and Health17:53 The Evolution of Health Understanding and Practices20:56 Hydration and Nutrition: The Foundation of Health24:10 Diversity in Diet: The Key to Optimal Nutrition27:01 Sourcing Ingredients: The Challenges of Healthy Meal Prep29:54 The New York Experience: Health and Convenience in Urban Living37:48 Navigating Dietary Choices and Health Impacts41:04 Understanding Diabetes Management and Dietary Approaches44:38 The Importance of Personalized Medicine46:50 Exploring Gut Health and Testing52:03 Assessing Total Toxic Burden56:10 The Role of Nutrition in Wellness01:01:10 Daily Wellness Routines and Practices
Convenience is nice, but not at the sake of our health.
#174 With modern technology, there have been some really great advances. But somethings are overly complicated for no reason. And other things are not as convenient as they seem. A good example is the lack of physical buttons in cars. However, there seems to be reverse trend, and I'm all for it. Listen in and let me know if you are pro button like me!Support the show
Can AI actually make hobbies easier and more fun for millennial moms? In this episode, Erin & Tam explore how AI-powered tools can help busy moms learn new skills, spark creativity, and even find more time for hobbies. We're diving in to the ways technology can support (but not replace!) our creative passions. www.artofhobbyness.com @theartofhobbyness
Are you reaching the right audience or casting your patient net too wide?In this episode of the Ground Marketing Series, we unravel the secrets behind targeting the perfect patient audience to boost the success of your marketing strategies. We dive deep into the art of identifying and defining your ideal patient personas by analyzing demographic and behavioral data. By honing in on specific patient groups, you'll uncover the psychological and behavioral dynamics that drive patient decisions, enabling you to make smarter, data-driven marketing moves.We'll walk you through practical methods to analyze your existing patient base and research local demographics, crafting marketing strategies that meet your patients where they are. Learn how to naturally engage your target audience in places they frequent, utilizing pre-visit strategies, impactful initial interactions, and persistent follow-ups. To cap it all off, discover the power of forming local partnerships and nurturing community relationships for long-term success. Embarking on this detailed guide, you'll be equipped to create a strategic ground marketing plan that resonates with your ideal patients, laying the groundwork for sustainable growth.What You'll Learn in This Episode:Crafting a detailed profile of your ideal patient persona.Utilizing demographic and behavioral data for marketing plans.Targeting patient groups using psychological and behavioral insights.Analyzing current patient data and local demographic trends.Engaging with patients in their natural gathering spots.Developing a systematic and structured approach to ground marketing.Building robust local partnerships within the community.Tune in to discover how to transform your practice's marketing strategy with precision and insight!Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/You can reach out to Michael here:Email: michael@thedentalmarketer.siteOther Mentions and Links:Podcast Episodes:313: Dr. Tyler Brady | How to Use "Influencer Marketing" to Attract New Patients & Grow Your Practice FAST! – The Dental Marketer PodcastBusinesses/Brands: Invisalign Amazon CrossFit24 Hour Fitness LA Fitness HyattMarriottPeople: Dr. Tyler Brady Groups:Rotary Club U.S. Chamber of CommerceData Collection:U.S. Census DataFacebook GroupsIf you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Alright, we're going to be discussing identifying your target. Now, this is huge how to pinpoint and approach your ideal patients through ground marketing. So right now, if you're thinking, man, I hear this all the time, I need to find my target audience. I need to know my ideal patients. Maybe sometimes you're thinking like, I just want any patient, but no, you gotta get specific here. Niche down. And you do have an ideal patient in your mind, right? Maybe you're an existing practice in your favorite patients. Those are your ideal patients. If you don't have a practice yet and you're in the opening startup phase Who you've worked with in the past as an associate and your favorite patients, whoever they were, those are ideal patients, right? Obviously it's going to evolve within time. You're going to get more niched down and more specific, which is going to be perfect. Because you're going to be able to target that audience. So why targeting matters in ground marketing. So ground marketing is not about reaching the most people. It's about reaching the right people without precise targeting. Efforts are wasted on audiences who are unlikely to convert into loyal patients. So identifying your ideal patients ensures. That your marketing is efficient, high converting and relationship driven. That's, what's going to be most important, right? You want it to be efficient. Obviously you want it to convert as high as possible, but relationship driven these offers or these other things, they can be easily broken, right? you can cut ties quickly. But once that relationship thickens and thickens more, it's harder to cut because it's a relationship. And that's what you want. You want these ideal patients, all of them to be relationship driven, unlike digital marketing, where you can segment audiences with online analytics, ground marketing relies on behavioral. Demographic and psychological factors to pinpoint ideal patient groups. And in previous episode, we discuss the psychology behind it. Brown marketing. Now the science behind patient behavior and decision making, if we understand how people make healthcare decisions, it's going to help us tailor our approach. So I want to give you some key psychological factors that drive patient choices. And these are things you need to keep in mind whenever you're out ground marketing, or just in general, whenever you're doing any type of marketing. Okay. It's four things, And number one, this is a huge one, proximity and convenience. People providers within a 10 to 15 minute radius from home or work. So a solution for this. Is you want to focus on high foot traffic areas near your practice, grocery stores, schools, gyms, coffee shops, anything in that area, in that radius, you want to focus on and there's a, module in the ground marketing course under the existing patient analysis. The EPA module or the EPA unit, we discussed this in depth. We dive a lot deeper on the exact radius you should be looking at for your practice. that's number one, proximity and convenience is trust and social proof. So patients choose providers recommended by friends, family, or familiar community figures, right? The solution for this would be leveraged word of mouth referrals and local partnerships to build credibility. So your favorite patients right now, the ones who talk you up, make sure they are consistently talking you up, but you want to turn them into ambassadors who can turn other potential patients into ambassadors. You want to keep this going. That's going to be social proof and you want to build trust as well. That builds a lot of trust. As we know, that's the strongest form of marketing, which is referrals, word of mouth. So that's what you want to do. You want to leverage word of mouth referrals and local partnerships to build your credibility. That's two trust and social proof. Three is immediate need versus preventative mindset. Now, some patients seek urgent solutions maybe they have tooth pain, emergencies right, things like that. Then others prioritize long term dental health, so Invisalign, cosmetic work, etc. Your solution for this is segment patients based on need and customize your approach accordingly. If you're going for emergency patients, That's what we're going to start targeting. Emergency locations, clinics, urgent cares, specific locations. If you're looking for long term, preventative, think of cosmetic, right? Or full mouth reconstruction or something else. Misalign, implants. That's where you want to start targeting. Start thinking of where that demographic probably would be. That coupled with trust and social proof and then proximity and convenience. Now we're targeting, right? We're niching down. And finally is financial concerns and insurance acceptance. So many patients choose a practice based on insurance coverage or affordability. This is not new to you. You know this. You get a call maybe a couple times a day saying, Does my insurance cover this? many patients choose a practice based on that. So the solution is Highlight flexible payment options and insurance acceptance in your marketing, and we're going to dive deeper into this. And in the ground marketing course, there's a whole section on this, on how to verbalize or enhance your vocabulary. So. You know how to respond when people ask questions like, do you accept my insurance or how much does this cost? And so forth. So identify which psychological driver fits each audience and tailor your messaging accordingly. Okay. So little do you know right now, your marketing message is tailored to a specific target audience. Is it the target audience that you want? Based on these four things, number one, remember proximity and convenience to trust and social proof three immediate need versus preventative mindset and for financial concerns and insurance and acceptance based on those four things, who do you think your marketing messaging is targeting right now? so we're going to niche down if it's the right people, perfect. We're going to continue to do that. If it's not, we need to adjust. And make sure you want to niche down to your ideal patients, who you want to continue to see forever, if you could. So now that we got that down, number one, the science behind patient behavior and decision making. We understand how the patients are going to be making decisions. Now we want to define your ideal patient persona. So a patient persona is a detailed profile of your target patient. You want to consider the demographics, behaviors, and pain points. So the steps to create an ideal patient persona, and here's where you probably want to take out your pen and paper write this down, right? And start analyzing and start defining your ideal patient persona. So step one, analyze your current patient base. Who are your most loyal and high value patients? Write that down. What age group, income level, and insurance plans do they have? Write that down. Group them. What common concerns bring them to your practice? Write that down. Okay. That's going to be huge. This is probably the biggest thing ever, because let's just say you have lot of patients, right? And you're writing it down, you're like, your most loyal and high value patients is let's say Bob and Barbara. I love them. What age group are they? Oh, they're ones in the thirties, ones in their fifties. Okay, income level. Oh, I see the income level is common. It's in the 100k to And they do have insurance too. They have PPOs. Okay, cool. Awesome. What common concerns bring them to your practice? Well, They both had initially, you know, pain or maybe they moved and then they wanted to see a new dentist. Or something, or they just had, concerns or they wanted cosmetic work done. Now you're starting to niche down, okay, where do they work? What income level? Where is their HOA? Or where do they live? And what type of apartments at the same time, wherever their hobbies are, what are they doing? Things like that, right? You're starting to live around their life. That's how you're analyzing your current patient base. Once you live around their life, they go to these grocery stores, they go here, they go here. Now we're starting to niche down. Let's focus on those locations to ground market too. So step one, most important step, analyze your current patient base. Step two, you want to research your local demographics. You can use your U. S. census data, city planning sites, or my favorite is local Facebook groups to gather insights. Just go to the Facebook group in your community. There's probably five or more. And then they even niche down on that. There's mom groups, there's athletic ones, there's ones who love recipes and stuff like that. And just in your community, niche down on that and be a part of those Facebook groups, and you're able to gain some insights on that. What are people talking about? Even if you just type in the search bar, dentist. You're able to gain a lot of insight on that. What's their concerns? What are they looking for? And things like that. And then you want to identify major age groups, household incomes, education levels, and common employment types. Always do that. Every single one of your patients, you should be able to know where they work at what type of obviously insurance they provide, but at the same time, what I recommend and in the course, we recommend this all the time. And we teach you, we give you the scripts on exactly what you should say and how to do this. So that you can get into these patients who let's just say, Oh my God, you work at the Amazon fulfillment center. It's a corporation of 000 employees or a hundred employees. And you would love to have them as your patients because their insurance is great. Yeah, we give you the script on how to ask that patient who's already a patient of yours, how you can dive deeper into their place of employment, who do you need to contact, things like that in order to go inside of the corporation become one of their main providers. So you definitely want to be asking these questions to all your existing patients already, but at the same time, this is something you want to sit down and start identifying yourself, the age groups, household incomes of your ideal patients, the education levels, common employment types, things like that. So that's step two, research local demographics. And the way you can do that is by going to Facebook groups, but us census data and city planning sites are good to Facebook groups, you're able to get a little bit more insight, casual conversations, which is what's on their mind at that time. And identify a lot of the insights that you're trying to get. So step three would be identify their pain points and decision making triggers. And this is where the Facebook groups come in pretty handy. You can see the insights. You can see what people are saying, but do they struggle with dental anxiety, busy schedules, cost concerns? Are they parents seeking pediatric care? Are they young professionals considering Invisalign? Look into this. Okay. So you want to do three things on step number two, which is number one, analyze your current patient base, who are your most loyal and high value patients, age group, income level. Step two, research local demographics. U. S. Census data, local Facebook groups, right? Three, identify their pain points and decision making triggers. Remember, we discussed what four decision making triggers are. So identify them. Identify their pain points. What are they? And then we niche down. An example of this is right here. And if you're listening to this on the podcast, great, wonderful. But when you can, look at the video version of it because this is where I'm showing you right now the examples of the patient persona. So let's just say persona number one, the busy parent, which is ideal for pediatric and family dentistry. Their ages is 30 to 45. Their lifestyle is full time working parent and their kids are aged from four to 12 pain points would be lack of time and concerned about their children's health, their dental health. So your marketing approach is this. You want to offer a convenient evening or weekend appointments partner with local daycares and schools for easy referrals. And provide family discounts, if you would like, or bundled appointments. Okay. That would be how that would look if you're dealing with a busy parent. Persona number two, the aesthetic driven young professional. They would be ideal for a cosmetic or ortho services. This is a young professional. there between the ages of 25 to 40, their lifestyle, their career oriented, active on social media, and willing to invest in appearance, their pain points. Is they want straight white teeth, but they fear high costs. So your marketing approach would be you offer interest free financing and small makeovers. Just offer the interest free rate financing, offer something bundled up. That's beautiful. A lot of the times we like to show them the big ticket price and say, Hey, this is all the discounts we're giving you. You don't need to do all that. You can just say, you're going to get this at the monthly rate. That's it. you're being efficient with your time, short, sweet, to the point brevity. And at the same time, it's appreciated by them. They're like, Oh man, I can do that. That's as much as like a gym membership or a CrossFit membership. You want to partner with gyms, salons, or coffee shops where they frequent. And you want to provide a before and after transformation and influencer collaborations. And in the course we discuss on how you can do that and influencer collaborations. And in the podcast, we discussed that if you want to type in the search bar on our website the dental marketer. org, you can type in Tyler Brady, he discusses quite a bit on how to do influencer marketing and collaborations. But that's what you want to do. You want to provide before and after transformations big time. one thing I recommend is you want to create two to three personas and align your outreach strategies accordingly. So your ideal patient doesn't mean it has to be one specific persona and one specific ideal patient and that's it. You can have multiple. and I challenge you to have three ideal patients. So one could be the busy parent, the other one can be the aesthetic driven young professional, and then the other one can be like The retired senior who is living it up in the community center, right? And you can go from there. So that's going to be step number two. So to recap, step number one is the science behind patient behavior and decision making. Two is defining your ideal patient persona, which we just did. Three is now locating and approaching your ideal patients. once you've identified your ideal audience, the next step is finding where they gather and crafting their perfect approach. You want to craft your perfect approach. So where to find different patient groups in your community. Now you can make a list and put top left patient type in the middle, where to find them and then on the right best approach. if you want, you can look at my, screen and I have that right here. So the patient type is parent with young kids. You can find them in schools, daycares, pediatrician offices, kids, sports events, ice cream shops specific gyms, just for children, like jamboree and things like that, et cetera. And your best approach could be, you can offer a free comprehensive exam. You can offer something as like a free consultation. You can have signup sheets for parents. You can offer, Hey, come in your first visit a tour for free, right? You can create an event just for the parents to tour everything, do something amazing for the children. That would be your best approach. Patient type. Young professionals, where to find them, gyms, coworking spaces, networking events, coffee shops. You want to go to specific events. If you're looking at the chamber of commerce on the calendar, you can see specific events that people are a part of your community throws specific things for them. A lot of apartment complexes, humongous apartment complexes, throw events every single month for people like a wine and cheese type of thing or anything like that. You can be a part of that. And honestly, your best approach is promoting teeth whitening. That has been incredible. Promoting teeth whitening, or if you want Invisalign specials as well. Patient type, seniors and retirees. You want to go to community centers, senior health centers things like that. And you want to offer specific things, right? Mainly what we've seen is they have a lot of questions specifically. About not just insurance, but what's covered, what's not, they will have insurance questions. And so we will dive much deeper, maybe multiple episodes on seniors it's an incredible patient base we forget sometimes that, they're the ones who are learning the quickest, the internet, and they're using it the most. And at the same time, they are excited to receive emails and so much more. So if you're at senior events, senior centers, and things like that, independent living facilities, all you really have to do at those. When you're speaking to them, if you're doing like a booth and a luncheon or anything like that, it's just answer questions and they will sign up and they will be a part of it and they will get their families to go to, so you can do free oral health workshops at these facilities. You can do implant consultations and things like that. But I'd go with, just wanting to answer questions and then you can. Understand the feel of the group and be like, okay, this is what they want. We're going to offer that, or maybe they don't want anything. They just need work done. And then you want someone to finally answer their questions. So anyways, we're going to dive deeper on seniors and later episode, emergency patients, right? You want to go to urgent cares, clinics, pain management centers. That's where you can find them and then provide specific emergency things, right? You want to partner with pharmacists, let them know, talk to them, partner with urgent cares, partner with hospitals, small clinics, things like that. Give them specific flyers if you want on the services and how you're available, what you can do, things like that. And then patient type corporate employees. You want to do HR departments, lunch and learn sessions, offices, offer insurance maximization workshops. You want to dumb it down to them, literally to where you can explain it to a third grader. That's how you want to look at it. And then you want them to be able to explain it to an actual third grader. That way, you know, that they understand the more you can educate them like that, the better, especially with corporate employees, because they have a ton of work. They're doing a lot and they just want, Hey, did I maximize it? Did I do everything I could? At the same time, I know a lot of members in the course, they do have onsite dental screenings, or they actually will go to these corporations and work on them. They have these mobile units that they can just go and do cleanings there. That is huge and helps them out a lot. And the companies absolutely love that because more time there is better for the corporation than, you know, less time out and about. Scheduling and then having be out, So if you can offer that, that's awesome. like I said, we dive deeper into that as well in the course. Now, you want to strategically choose locations where patients already gather rather than trying to bring them to you. Okay? So if they're already there, strategically choose that location. I'll give you an example. There's a pretty big hotel. Let's just give a name, right? Let us say the Hyatt or Marriott or something like that. Right. And they have quite a bit of employees and instead of you trying to go after, Oh, Hey, me go just for the front office. Hey, let me go for the maintenance, signatures, housekeeping. They actually have team meetings early in the morning, monthly team meetings. And believe it or not, they will allow you to come in, set up your booth and have speaking time. that meeting with everyone watching you. And so that's your time, And that is a good example of you're choosing a location that offers insurance, that offers good benefits to their employees and things like that. And. You're choosing locations where patients are already gathered, rather than you're trying to bring them to you individually and just handing out your flyers, you're being strategic, right? And then one of the last is number four, creating a targeted ground marketing approach plan. So now that you know who you're targeting and where to find them, let's just say it's the mother, right? With the kids or it's the young professional. Now you know where to find them. You need a systematized approach. Okay. So there is a pre visit strategy. You want to establish credibility first, right? You can either do that by connecting on LinkedIn or local business networks before showing up. That's why sometimes I do recommend joining the chamber of commerce or the rotary club, but it's not necessary in the course. We teach you how to, be a part of the chamber of commerce and other events without actually joining the chamber of commerce. So you don't have to pay that fee, it does help. if you are. Because you're able to be a part of specific networking events. Now that's one thing you can do. You can also send an email or letter of introduction of your practice before visiting businesses. This works sometimes. I have yet to do this, but I added this in here in this episode because I know some of the members do it. For specific corporations and it's helped out tremendously. So go ahead and do that if you like. I know it's specific corporations. we actually in the course we give you the template. We give you the whole script on what to say in the email and then boom, you can just put your name and send it. But like I said can do that or can find a common contact who can introduce you, right? Mutual connections. That is the best thing. That is what I normally do find a common contact, mutual connections, and that equals trust, right? You call the location. Hey, one of your patients just came into our practice and, you know, I had a couple of questions and. They are like Cause you're calling the HR department. Is everything okay? What, What happened with that person? Oh, no, they're just saying how much they love it there. They love you. And we love them as a patient as well. And I was just wondering, is there any way we can kind of, offer more specific benefits and special offers for the employees there? mean, We love you guys. We love employees that you have. And boom, you're able to get in there, right? And offer more. But that is because you have a common contact who can introduce you. Technically, the person didn't even introduce you. You just have a common contact. And that's what I utilize. I'm just like, hey, you work at this location? Perfect. Is it okay if I call the HR department or, you know what I mean? And let them know. And nine times out of ten, the patient who's already an existing patient will tell you sure, you can go ahead. I mean, I have nothing to do with it. And then just go ahead and call. And then you're able to get in. So perfect. That's a pre visit strategy, right? And then the perfect first interaction you want to approach without being salesy. So that's A. A is the pre visit strategy. B is the perfect first interaction. You want to keep it casual and conversational, not sales pitchy. I can't express to you how important this is. Keeping it casual, Almost like you're talking to a friend. Not overly casual, but casual in the sense of you're now walking in there with everything in your hand and you're not on the phone call. like you're reading something from a script, although you might be reading something from a script. You just want to keep it casual, offer something of value up front, And then use social proof. You know, We worked with other businesses and we've helped their employees and patients. We would love to support your team too. You can use social proof in the sense of, you know what, every month we partner with a fitness facility. And this month we would love to partner with you guys. We saw incredible results for our patients the employees or the clients or the members in. 24 hour fitness. And we really wanted to partner up with LA fitness now, because that's just been a request and you have something every month that we can be a part of? boom, they're going to say, yeah, we do. We have something that you can be a part of. Wonderful. How does this work? And then you can continue with them. Never start with. And this is a humongous pro tip and you hear this all the time and you've probably done this, I've done this So never start with, Hey, we'd love it if you send referrals our way. So you're going in, dropping off flyers to the perfect location that you want your ideal patient to come from. And you're like, hi, I'm the new dentist down the street. We'd love it if you send referrals our way. That does nothing. Maybe one in a million times it might get you a referral here and there, but that's it, just know as you're the person who's asking for something. So start by offering something first. And then see follow up system. I cannot tell you how important following up is. And I discussed this in the previous episode. I mentioned this is probably where you either gain or lose the most potential patients, new potential patients. Most people won't book immediately. They need reminders and touch points. So you want to immediately follow up same day, send a personalized message, thanking them for their time. Everybody you meet at an event, you just dropped off something, you introduced yourself in the sense of you're going to go be a part of their event. You dropped off a signup sheet. just follow up immediately that same day. more than likely the person you spoke with is not one of your patients already and they can become your patient. Step two, you want to do a three day follow up, right? Provide a quick reminder about the offer, the benefits. And then you also want to follow up again with that. If they haven't booked, want to offer a limited incentive. month our free whining is ending, and I noticed there's only five more days left, or we have five free whining sessions left. We'd love to save one for you, things like that. Right. And we're going to dive so much deeper, multiple episodes on how to follow up specifically. But in the ground marketing course, I give you the breakdown, I give you the scripts. I give you templates, everything on exactly how to follow up, how many days you should wait, how many months, if so. And what to do and what to say in each of them, but remember 80 percent of conversions happen after five to seven touch points. So keep nurturing leads, always keep nurturing leads. So a final thoughts you want to have a targeted strategic ground marketing plan, That is the key to success. So a step by step summary for success. And in this episode is number one, you want to understand patient behavior, identify what drives decision making and we discussed that right. Convenience, cost trust, create clear patient personas, define who you want to attract, and then define their pain points. Get those two crystal clear. Three, locate the right places. Be where your target audience naturally gathers, but be there consistently. Don't just be there one time and that's it. Be there as much as you can for as long as you can. Locate the right places. Four, use a systematic approach. Have a pre visit strategy, an engaging first interaction. And a structured follow up. So when ground marketing is done strategically, it builds sustainable, high value patient pipelines without relying on expensive ads. Identifying your audience is the most critical step to making your efforts pay off. So that's what you want to do. First and foremost. Okay. So thank you so much for tuning into this episode. I hope it helps. I'm excited to see you continue to skyrocket on your ground marketing journey. If you have any questions or concerns, please feel free to reach out You can email me, you can find me at Michael at the dental marketer dot site. That's the email. Or you can just go on the website, the dental marketer. org and fill out. One of those follow up forms, but the best way to reach out to me is if you are part of the ground marketing course, which I'm going to put a link to it in the show notes below, it's going to be the first link in the show notes below. I mean, We have live office hours like this. You're able to engage with me, talk with me. It's like a mastermind session. At the same time in there, you're able to see all the strategies, all the scripts, all the templates, all the workshops. You even see real life examples of me. I hide the camera or I'm on the phone. Doing these strategies and you're able to see it work in real time, exactly how it's supposed to be. so definitely join the ground marketing course. I'd love to see you in there. I'd love for you to be a part of it so you can start attracting new patients, but at the same time, become the go to practice in your community and build these incredible local partnerships And that's what we're going to be discussing in the next episode, building local partnerships that matter. So thank you so much. And I'll talk to you soon.
"How do I fix our retrieve?" --It seems many people are shifting back into a training mindset as there's been a recent increase in questions about force fetch. GOOD NEWS! A couple of years ago I compiled an entire series breaking down each component to Force Fetch from various experienced trainers. -------------------- This episode dives deep into the force fetch method, revealing the secrets to using pressure—like the ear pinch—to create clear communication and build a better relationship with your dog. Learn why timing is everything, how to avoid common pitfalls, and why skipping steps can lead to confusion. 00:00:08 Understanding Pressure Types: An overview of different pressure types in dog training. 00:00:22 The Ear Pinch Method: Details on the ear pinch, a popular and effective training technique. 00:02:37 Building a Solid Foundation: The importance of a strong foundation to minimize the need for excessive pressure. 00:03:04 The Value of Experience: How experience helps trainers refine methods and reduce confusion for dogs. 00:07:04 Avoiding Over-Pressuring: Guidance on preventing excessive pressure that can hinder the force fetch program. 00:09:41 The Convenience of the Ear Pinch: Highlighting the accessibility of the ear pinch method, as your hands are always available. 00:10:14 E-Collar Integration: How to effectively follow up with an e-fetch, combining physical touch with electronic stimulation. 00:12:14 Timing is Key: Why timing is crucial for effective dog training, along with the right amount of pressure. 00:13:56 The Toe Hitch Method: Explanation of the tow hitch method and its mechanics. 00:16:00 Cautions with Skipping Steps: Risks of skipping the ear pinch and directly using an e-collar, which can lead to confusion. 00:17:24 Concerns with No-Pressure Methods: Discussing potential drawbacks of no-pressure methods, including prolonged confusion. 00:18:07 The Humaneness of Pressure: Balancing the need for pressure with humane treatment to build a better relationship. 00:19:46 The Necessity of a Mechanism: The need for a mechanism, like pressure, to ensure compliance, especially in challenging situations. 00:24:28 The Importance of a Consistent Mentor: Stick with one mentor to avoid conflicting advice and confusion. -------------------- Presented By: Standing Stone Supply | Check out their step by step Online Courses and Use Code 'GDIY' to save 15% onX Hunt Maps | Use Code 'GDIY20' to save 20% Upland Gun Company | Check out their online gun builder and construct your dream gun today! -------------------- Supported By: Marsh Wear Clothing | Use Code 'MWGD15' to save 15% (Patreon Patrons save even more) Trulock Choke Tubes | Use Code 'GDIY10' to save 10% Eukanuba [What I Feed My Dogs: Premium Performance 30/20] -------------------- GDIY | Patreon | Instagram | Facebook | Website Learn more about your ad choices. Visit megaphone.fm/adchoices
In today's free and public Normal Conversation, we talk Catholic schools, meditation, what happened to websites, corporate takeovers, aliens, Natalie's rock, and why so many UFO fans are suddenly pissed off.To get 400+ more patron-only Everything Is Real and Garbage Brain University episodes, subscribe right here: https://www.garbagebrainuniversity.com• natalie & drew This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.garbagebrainuniversity.com/subscribe
Welcome to a fascinating conversation on Market Mondays, where we explore the cutting-edge intersection of artificial intelligence and music production. In this clip, our host Ian Dunlap sits down with prolific music producer Timbaland to delve into how AI is reshaping the music industry and boosting creativity.Timbaland, known for his innovative beats and chart-topping productions, provides an insightful look into the future of music through the lens of AI. He explains how AI tools are not just enhancing his productivity but also rekindling his passion and creativity in ways he never imagined.*[00:00:00] The Role of AI in Music Production:*Ian kicks off the discussion by asking Timbaland about his use of AI in creating new sounds. Timbaland explains how AI aids in generating multiple beats around a single vocal track, rethinking production in novel ways.*[00:00:19] Adaptation and Hyper Creativity:*Timbaland shares how AI is perfect for hyper creatives like himself, allowing him to produce high-quality music without the need for extensive travel. This technology offers a playground for reimagining and reinventing music production processes.*[00:01:20] Building an AI-driven Ecosystem:*According to Timbaland, AI's true potential lies in fostering an entire ecosystem. This includes characters, cartoons, and a multiverse of creative assets, enabling artists to 10x their business and productivity.*[00:01:49] Inspiration and Convenience:*Timbaland illustrates how AI tools provide inspiration and streamline the creative process. He explains how he can now generate a Latin beat with his unique touch much faster than before, reducing the reliance on external resources.*[00:02:17] AI as a Dream Tool:*AI is likened to playing a video game for Timbaland, making his creativity boundless. He expresses the excitement of having waited for such technology since his childhood.*[00:03:18] Human Component in AI:*Timbaland emphasizes that AI is a tool that still requires human input to function effectively. It accelerates workflows but doesn't replace the human element—an indispensable part of the creative process.*[00:03:37] Efficiency and Opportunities:*AI drastically cuts down the time required to complete tasks, allowing artists to focus more on refining their work. Timbaland encapsulates the sentiment by asking, "Who wouldn't want that?" He mentions how AI is also creating new jobs and opportunities, making it a game-changer in today's fast-paced world.Join us for this enlightening discussion and get a glimpse into the future of music from one of the industry's most visionary figures.*Like, comment, and subscribe* for more insights from Market Mondays, where we bring you the latest trends in finance, technology, and beyond.*Hashtags:*#MarketMondays #AIMusicProduction #Timbaland #MusicIndustry #FutureOfMusic #AI #ArtificialIntelligence #MusicTech #IanDunlap #CreativeProcess #Innovation #TechInMusic #MusicProducer #VirtualEcosystem*Timestamps:*[00:00:00] The Role of AI in Music Production[00:00:19] Adaptation and Hyper Creativity[00:01:20] Building an AI-driven Ecosystem[00:01:49] Inspiration and Convenience[00:02:17] AI as a Dream Tool[00:03:18] Human Component in AI[00:03:37] Efficiency and OpportunitiesDon't miss out on this captivating conversation!Support this podcast at — https://redcircle.com/marketmondays/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy