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When you live next to the water, every day feels like a vacation! From serene mornings on the water to gorgeous sunsets in the evening, there are many ways to indulge in the laid-back atmosphere of lake living. Dan Rogers, sales manager with Peachtree Residential, sits down with Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss Peachtree Residential's newest lakeside communities: White Post on Lanier and Arden on Lanier. Convenience is Key For many homebuyers, convenience is a deciding factor when purchasing a new residence. Rogers explains that Lake Lanier used to be “kind of out there,” but as the surrounding land has developed, homes along its shores are just minutes from grocery stores, restaurants and recreation. The quietness of life on the lake attracts prospective buyers of all backgrounds, including retirees and “empty nesters” shopping for their dream homes and families. Peachtree Residential is committed to providing accessible living options for residents of all backgrounds. Many homes feature a primary suite on the main level, or homeowners can choose a plan with an upstairs suite for added comfort and privacy. Rogers said, “We also have several plans that have the primary [suite] and another bedroom on the main floor, which has been hugely popular, certainly with empty nesters, but with growing families as well.” White Post on Lanier White Post on Lanier, located just under one-half mile from Port Royale Marina, is a dream come true for homebuyers looking to add boating or lake views to their daily routines. Residents enjoy dedicated boat slips at the community marina, each deeded to their selected homesites. Rogers said, “It's a deep-water boat dock within the Port Royal Marina no-wake zone.” This community features 15 homesites with 11 inventory home opportunities. Ready to unlock your dream home at the lake? The first three homes at White Post on Lanier are set for completion this summer. Prospective buyers can snatch up those homesites or build from Peachtree Residential's existing floorplan collections for a personalized fit. “The nice thing about a home that's underway is there are less surprises,” said Rogers. “Obviously, the advantage of choosing a lot and doing a pre-sale is you get to make every decision.” Homesites range from 3,500 square feet to three-quarters of an acre, providing abundant green space that can easily transform into a backyard pool! To maximize living space, most homes include a basement, 10-foot ceilings and a three-car garage perfect for boat storage. Arden on Lanier Also nestled along Lake Lanier, in Cumming, Arden on Lanier offers high-class living and cozy amenities. Residents have exclusive access to walking trails, a fire pit and nearby lake entry points via Tidwell Park. Beautiful interiors await in each home, showcasing spacious bedroom suites, kitchens with islands and a scenic, wooded view in the backyard. Rogers said, “Outdoor living is also something we've been adding to homes, with covered porches, fireplaces, screen porches and all those things for people who want to live close to the lake and have outdoor living right behind their house as well.” Tune in to the full episode to learn about lake living and where to find it with Peachtree Residential. Home shoppers can schedule a tour of these communities with Rogers every day, excluding Thursdays and Fridays. For more information about Peachtree Residential, visit https://www.peachtreeresidential.com/. About Peachtree Residential Known for its attention to detail and quality craftsmanship, Peachtree Residential is a leader in new home construction throughout Atlanta and Charlotte. For over 30 years, Peachtree Residential has presented homebuyers with stylish, modern residences and coveted amenities near top employers, schools and local recreation. Podcast Thanks Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter,
Financial Advisor Tim Russell, CFP®, Pastor Drew Gysi, and Tyler Rutherford discuss "Buy Now Pay Later."Buy our new book: The Good StewardSee the show notes here!Learn more at: StewardologyPodcast.comSchedule a Personal Stewardship Review at: StewardologyPodcast.com/ReviewGet in touch with us at: Contact@StewardologyPodcast.comor call us at: (800) 688-5800Send us episode ideas! StewardologyPodcast.com/ideaSubscribe to get episodes delivered to your inbox every week.Follow along: Facebook, InstagramA ministry of Life Financial Group & Life Institute.Securities and Advisory Services offered through GENEOS WEALTH MANAGEMENT, INC. Member FINRA and SIPC
This week we look at: IRS Reduces Estate Tax Closing Letter Fee Tax Court Scope of Review in Passport Cases Marital Deduction for Bequests to Trust “Reasonable Cause” in Late-Filing Penalty Cases “No Tax on Tips Act” (S.129) Passes Senate Transfer Pricing in Facebook, Inc. & Subsidiaries v. Commissioner Navigating New York's Convenience Rule: Insights from Matter of Zelinsky
Get free chapters of my book, Good Talk, and master the art of conversations big and small: https://www.danielstillman.com/good-talk Please support the podcast!
“Take care, and be on your guard against all covetousness, for one's life does not consist in the abundance of his possessions.” — Luke 12:15In an age of instant gratification, getting what we want has never been easier, even if we can't afford it. But as “Buy Now, Pay Later” (BNPL) services become increasingly popular, they're quietly reshaping our relationship with money, debt, and even contentment. Let's explore how these programs work, why they're spiritually and financially dangerous, and how Scripture invites us into a better way.What Is Buy Now, Pay Later?Originally used for large purchases like furniture or electronics, BNPL services now allow consumers to split nearly any purchase into multiple payments—even cheeseburgers. DoorDash, for example, lets customers finance their food in four installments. The convenience may seem harmless, but it can mask deeper issues.Companies like Klarna, Afterpay, Affirm, Zip, Sezzle, and PayPal offer these options at checkout. According to Experian, more than 80% of U.S. shoppers have used BNPL. The ease is attractive, but the long-term impact can be devastating.BNPL makes it seem like you're not going into debt, but that's exactly what's happening. Small recurring payments across multiple platforms add up fast, leading to overdraft fees, financial stress, and, in many cases, high interest rates—some as high as 36% for missed or extended payments.A $60 DoorDash meal split into four $15 payments doesn't seem bad—until you do it for every meal. Or take a $3,000 couch bought with a BNPL plan: one missed payment, and that couch could ultimately cost $8,000 due to fees and interest.Scripture's Warnings About DebtThe Bible doesn't shy away from warning us about the dangers of debt. Proverbs 22:7 tells us, “The borrower is the slave of the lender.” Debt isn't just a financial issue—it can become an emotional and spiritual burden, dividing our attention and devotion.In Luke 12:15, Jesus reminds us that “life does not consist in the abundance of possessions.” Yet BNPL feeds the lie that more stuff equals more satisfaction. Instead of trusting God to provide, we try to manufacture comfort and control through impulsive spending.Why are we tempted to buy now and pay later? Often, it's not out of need, but out of insecurity, impatience, or discontentment. Paul models a better path in Philippians 4:11–13: “I have learned in whatever situation I am to be content...I can do all things through him who strengthens me.”True contentment doesn't come from a checkout screen—it comes from trusting the Lord to provide, even when the budget feels tight.A Better Way: Practical and Spiritual WisdomSo, how do we resist the pull of BNPL and grow in godly contentment?Practically:Build margin. Save up for purchases ahead of time.Budget for “wants.” Use a separate category or envelope system.Set spending limits. Use cash or debit card to help avoid overspending.Spiritually:Examine your heart. Ask: Am I trusting God, or just trying to feel better?Pursue contentment. Let God define your enough.Practice gratitude. Train your heart to see God's provision in what you already have.Freedom to Live GenerouslySaying no to unnecessary debt frees us to say yes to generosity. When we live with open hands and open hearts, we reflect the freedom we have in Christ—freedom from striving, fear, and scarcity. And that's far better than four easy payments.So next time you see a “Pay in 4” button, pause. Ask yourself: Do I really need this? Can I pay for it in full? And does this reflect trust in God, or just in a payment plan?Wise stewardship begins with contentment, and contentment begins with Christ.On Today's Program, Rob Answers Listener Questions:My husband and I are sending our son on a five-week mission trip to Scotland. We're debt-free and want our kids to stay that way. I'm hesitant to open a credit card, but what's the best, safest way to give him access to money while he's overseas?We recently sold our home at a profit, bought a new one, and are now debt-free. However, the new home needs repairs, and we still have a mortgage. Should we tithe on the profit from the home sale, or use those funds for the house needs?I'm a recently retired teacher with two annuities—one worth $19,000 and the other about $13,000. I've just opened an IRA and wonder if I should roll the annuities into it, or if there might be a better strategy.I've inherited a large amount of cash-valued property and need guidance on how to manage it wisely, especially to minimize potential tax liability.We paid off our home in October 2024. Do we need the deed and title to protect ourselves from fraud, or is it handled automatically?Resources Mentioned:Faithful Steward: FaithFi's New Quarterly Magazine (Become a FaithFi Partner)Christian Credit CounselorsWisdom Over Wealth: 12 Lessons from Ecclesiastes on Money (Pre-Order)Look At The Sparrows: A 21-Day Devotional on Financial Fear and AnxietyRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA) or Certified Christian Financial Counselor (CertCFC)FaithFi App Remember, you can call in to ask your questions most days at (800) 525-7000. Faith & Finance is also available on the Moody Radio Network and American Family Radio. Visit our website at FaithFi.com where you can join the FaithFi Community and give as we expand our outreach.
Cassie takes the stand against Diddy, and the drama is REAL!
Jim revs up the New Music Train. Do trains rev? Jim doesn't know how to operate a train, but he does know new music. Enjoy April releases from the New Eves, the Convenience, Pip Blom, and Ben Kweller feat. the Flaming Lips. Get with Rockin' the Suburbs on Apple Podcasts/iTunes or other podcast platforms, like audioBoom, Spotify, Google Podcasts, Amazon, iHeart, and TuneIn. Or listen at SuburbsPod.com. Please rate/review the show on Apple Podcasts and share it with your friends. Visit our website at SuburbsPod.com Email Jim & Patrick at rock@suburbspod.com Follow us on Facebook, Instagram or Threads @suburbspod If you're glad or sad or high, call the Suburban Party Line — 612-440-1984. Theme music: "Ascension Live 2024," by Quartjar. Visit quartjar.bandcamp.com
The Convenience make a hard pivot to a new, guitar-driven, dissonant but catchy sound on their second album, "Like Cartoon Vampires." We discuss it in-depth on episode #233 of "For the Record." For all the past episodes, visit ForTheRecordPodcast.com.
ASOS has partnered with InPost to offer next-day delivery to locker locations across Europe, enhancing speed and flexibility for online fashion shoppers. While the model is efficient and popular in dense urban markets, Chris and Anne explore whether the U.S. consumer landscape is ready for this kind of out-of-home delivery. This clip from the Omni Talk Retail Fast Five is brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital, Infios, and ClearDemand.
Send us a textIn this high-velocity “WTF is happening?” episode of the Ones Ready podcast, Jared pulls no punches breaking down the latest Pentagon finance dumpster fire—because apparently, the Air Force's solution to a budget shortfall is to hit pause on YOUR retirement and nuke the Selective Retention Bonus mid-fiscal year. Classic.We're talking cancelled bonuses, delayed separation orders, SkillBridge chaos, and the mind-blowing revelation that even the Chief Master Sergeant of the Air Force got blindsided. If you thought Big Blue had a plan, lol, think again.This isn't normal. This isn't routine. And it sure as hell isn't okay. Jared brings receipts, ETP breakdowns, and a warning to every operator banking on a transition plan that just went up in bureaucratic flames.
The Road to Macstock Conference & Expo finds its way to Brian Flanagan-Arthurs, who will present “Automate, But Don't Take Shortcuts,” focusing on accessible, time-saving automation tools built into Apple devices. He will focus on simple automations, routines, and smart device usage that reclaim time and support better learning, productivity, and health—without overwhelming complexity. The session will also explore how automation and AI shape education and the future workplace. Show Notes: Chapters: 00:08 Introduction to Macstock00:39 Brian's Return to Macstock02:04 The Shift to Automation04:08 Overcoming Automation Fears07:50 Home Automation Basics11:11 The Convenience of Automation12:52 Rethinking Smart Devices15:07 Health Monitoring as Automation17:42 Evaluating Technology's Impact22:15 The Educator's Perspective24:38 Making Automation Part of Life26:26 Conclusion and Invitation Guests: Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
The Road to Macstock Conference & Expo finds its way to Brian Flanagan-Arthurs, who will present “Automate, But Don't Take Shortcuts,” focusing on accessible, time-saving automation tools built into Apple devices. He will focus on simple automations, routines, and smart device usage that reclaim time and support better learning, productivity, and health—without overwhelming complexity. The session will also explore how automation and AI shape education and the future workplace. Show Notes: Chapters: 00:08 Introduction to Macstock 00:39 Brian's Return to Macstock 02:04 The Shift to Automation 04:08 Overcoming Automation Fears 07:50 Home Automation Basics 11:11 The Convenience of Automation 12:52 Rethinking Smart Devices 15:07 Health Monitoring as Automation 17:42 Evaluating Technology's Impact 22:15 The Educator's Perspective 24:38 Making Automation Part of Life 26:26 Conclusion and Invitation Guests: Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
In this episode of Take Care & Live!, Dr. Stephen V. Peters unpacks a powerful truth: momentum isn't convenient—it's messy. You will never get anything done if you're waiting for perfect conditions. Drawing from real-life insights and the timeless wisdom of Ecclesiastes 11:4, Dr. Peters reveals why clarity—not convenience—is the true driver of progress. Whether you're navigating a life transition, pursuing a long-held goal, or simply realigning your priorities, this episode will equip you to get clear, get focused, and embrace the beautiful mess of momentum. Connect with Dr. Stephen V. Peters LinkedIn: Stephen V. Peters, Ed.D. –https://www.linkedin.com/in/stephenvpetersInstagram: dr.stephenvpeters Threads: dr.stephenvpeters Website: https://www.takecareandlive.comNew Book The Momentum List: Rediscover Your Ability to Delight in Time, Rather than Be Mastered by It Link: https://a.co/d/9OtSITBAvailable, where books are sold! Subscribe to the Take Care & Live! podcast on iTunes, Google Play, Spotify, and Amazon, and a host of other platforms! Youtube Link: https://youtube.com/playlist?list=PL0pB5aL_SLKHsscL7WCRM9kUNpvsO2Dru&si=5qaH357pDyHa4cPi#momenum #clarity #over #convenience#ignites#threeshifts #TheMomentumListBook#TakeCareandLive
This week on the Retirement Quick Tips Podcast, I'm talking about 10 stupid things people waste money on. Today, I'm talking about overpaying for convenience. This is something that is so pervasive in our culture today.
Join me this week as I talk about the many conveniences around us and how that affects our interactions and relationships.
Ever wondered why your bank account seems to drain faster than it should? The culprit might be hiding in plain sight—those "convenient" auto-pay subscriptions.Today I dive into the sneaky world of subscription price creep, where that $50 internet bill quietly becomes $90, and that $10 car wash membership quadruples after the promotional period ends. Companies like Xfinity/Comcast have mastered the art of the promotional rate bait-and-switch, counting on our busy lives and inattention to boost their profits at our expense.The problem isn't just limited to streaming services—though Netflix has certainly had its share of price hikes. The issue extends to internet providers, cell phone plans, gym memberships, newspaper subscriptions, and even car wash services. These companies typically notify you of price increases on the same day they debit your account, giving you virtually no time to respond before the money's gone.The good news? You don't have to be a victim of this corporate strategy. I share my personal experiences with Sirius XM and The New York Times, where simply calling to cancel resulted in maintaining my original promotional rate. The key is vigilance—setting calendar reminders for when promotional periods end, regularly reviewing your statements, and being willing to make that five-minute phone call that could save you hundreds of dollars annually.Take the 30-minute challenge this weekend: audit your subscriptions, identify the price creepers, and renegotiate your rates. Then share how much you saved by commenting on our social media. Your wallet will thank you, and you might just inspire others to reclaim their financial power from subscription creep. Envision Financial Planning. 5100 Poplar Avenue, Suite 2428, Memphis, TN 38137. (901) 422-7526. This communication is strictly intended for individuals residing in the United States. Advisory Services offered through Envision Financial Planning, a Registered Investment Adviser.
Today in Lighting is brought to you by Amerlux. Discover the innovative Hornet 2.5 Monolithic Downlight Family by Amerlux—where cutting-edge design meets exceptional performance. Learn more. Highlights today include: Amerlux Unveils Industry-First Grid-to-Grid Cove Lighting System, LightPitch at LightFair 2025, LightFair Innovation Awards Spotlight the Best in Lighting for 2025, New Keystone Downlight Features Improve Customization and Convenience.
Ordering groceries through third party apps like Door Dash or Uber Eats, may seem like a great convenience, but what is the true cost? KSL-TV's Matt Gephardt joins with what he found out about how "free delivery" on your groceries might mean you are paying a little more somewhere else.
Stephan discusses the significance of Bitcoin as money and the concept of monetary maximalism with guests Rockstar Dev and Di from BTC Inc. They explore the current state of Bitcoin as a medium of exchange, the challenges of adoption, and the innovations being introduced, such as the Bolt Card, to facilitate Bitcoin payments. The conversation emphasizes the importance of leading by example in the Bitcoin community and the need for better technology to enhance user experience and drive adoption.Takeaways
Today on the 5: I've talked more than a few times about my reluctance to use all-on-one devices, and I've also done a few 5s about leaving Roku behind years ago. Nothing has changed in respect to those decisions, but a recent story about Roku TVs breaking after a bad update requires a repeat warning for listeners!
Price. Convenience. Taste. Can your brand deliver? Annalea Krebs, founder of Social Nature, joins the show to unpack the brutal balancing act every sustainable CPG founder faces. In a world where consumers demand it all — low prices, easy access, great taste, and environmental impact — building a brand that scales isn't just hard, it's war. With insights from over 3 million product reviews and a decade leading shopper-driven marketing, Annalea shares data-backed strategies for thriving in a high-cost, low-margin, impact-driven industry. A must-listen for founders breaking the old retail rules to build something better.
Send us a textNavigating NYC as an Expat: Insights from Real Estate Broker Lee HansonIn this episode of the Truly Expat Podcast, hosts Rachel and Paula sit down with Lee Hanson, a New Zealand native and real estate broker in New York City. Lee shares her unique journey from winning a green card lottery to moving to NYC and provides crucial tips and insights for expats in the city. Lee talks about the unique challenges of New York's real estate market, including the importance of credit scores, the high cost of living, and the complex process of renting and buying apartments. She also touches on the cultural differences between Americans and Australians and shares her favourite aspects of living in New York. This episode is a must-listen for anyone considering a move to the Big Apple.00:00 Introduction to the Truly Expat Podcast00:40 Lee Hanson's Journey to New York02:19 Surprises and Challenges of Living in NYC05:56 Navigating the NYC Rental Market08:21 Understanding NYC Property Types: Condos vs. Co-ops13:39 Popular Neighborhoods for Expats in NYC19:48 Public Transport and Walkability in NYC23:11 Sneaker Culture in Manhattan23:34 Finding Your Tribe in New York27:14 The Australian Sense of Humour29:47 Navigating New York's Expenses30:58 Affordable Travel and Shopping in New York35:39 Advice for Moving to New York40:19 The Convenience of Living in New York43:08 Conclusion and Contact InformationGet in touch with LeeEmail: Leila.hansen@elliman.comInstagram: https://www.instagram.com/leekhansenRemember, the conversation doesn't end here. Join us on our social media platforms to share your thoughts and continue the dialogue:Email: podcast@trulyexpat.comFacebook Page: Truly Expat PodcastInstagram: @trulyexpatpodcastTikTok: @trulyexpatpodcastLinkedin: Truly Expat PodcastWebsite: www.trulyexpatlifestyle.comPodcast: https://podcast.trulyexpatlifestyle.comDisclaimer:While we strive to provide accurate and up-to-date information, the nature of expat experiences can evolve. We encourage listeners to verify details independently. For inquiries or guidance, reach out to us at podcast@trulyexpat.com. Your questions are essential, and we're here to help you navigate expat life effectively.Thanks for tuning in to our latest episode. Subscribe for more valuable insights and information for expats in Singapore and beyond.
You're incredibly busy! One thing that shouldn't add to your stress is figuring out how to get meals on the table. Join me as I share with you how from-scratch cooking can transform your home into a haven of wholesome, delicious meals.Learn more and catch my other podcast episode where I shared how I get three home-cooked meals on the table every day here: https://homesteadingfamily.com/3-home-cooked-meals-every-day/Thank you to ForJars for sponsoring this podcast. Use promo code Homesteadingfamily10 to enjoy 10% off your order: https://homesteadingfamily.com/forjars~~~~~~~~~~~~~~~MORE ABOUT US!WELCOME! We're so glad you're here! We are Josh and Carolyn Thomas. Together with our eleven children, we are The Homesteading Family where we're living a self-sustainable life in beautiful North Idaho. Let us welcome you and show you a bit about us here: http://bit.ly/HFWelcomeVideo Grow, Preserve & Thrive with us! Visit us on our blog: https://www.homesteadingfamily.comFacebook at https://www.facebook.com/homesteadingfamilyInstagram: https://instagram.com/homesteadingfamilyRumble: https://rumble.com/HomesteadingFamilyA few highlights you don't want to miss are our FREEBIES!! Healthy Healing at Home – Learn how to confidently use herbal medicine in your home with this FREE 4 video workshop: https://homesteadingfamily.com/HHHytYour Best Loaf – A Free 4 video workshop teaching you how to make great bread at home, every time, regardless of the recipe you are using: https://homesteadingfamily.com/free-bread-workshopMeals on Your Shelf – Can along with me! Learn to can and put jars of a delicious meal on your pantry shelf with this FREE video series: https://homesteadingfamily.com/MOYS-free-workshopFREE PDF DOWNLOADS:- Carolyn's Cottage Garden herb list - Carolyn's favorite herbs for growing at home.https://homesteadingfamily.com/CGHL_YT- Your FREE Guide to Preserving Eggs - Grab your guide to preserving eggs with multiple methods. https://homesteadingfamily.com/Eggs_YT- 5 Steps to a Healthy Garden - Get an explanation of what makes healthy soil and 5 steps you can take to improve your garden. https://homesteadingfamily.com/5StepsGardenYT- Fearless Fermenting- A simple guide on basic lacto-ferments. https://homesteadingfamily.com/FF_YT- Fermenting Tomatoes - Easiest and fastest tomato preservation: https://homesteadingfamily.com/FT_YT- Preserving Culinary Herbs - Downloadable, step-by-step directions to drying, freezing, and salting culinary herbs. https://homesteadingfamily.com/PCH_YTEvery month, we send a physical Homestead Kitchen magazine to thousands of homesteaders! Right now, I have a special deal going on. Subscribe today and you'll get your first month for just $1!! This is the most accessible way to invest in your homestead kitchen, develop your homesteading skills and get fresh inspiration for your homestead every single month. Subscribe now for just $1!
Send us a textWelcome to IoT Coffee Talk #240 where we have a chat about all things #IoT over a cup of coffee or two with some of the industry's leading business minds, thought leaders and technologists in a totally unscripted, organic format. Thanks for joining us. Sit back with a cup of Joe and enjoy the morning banter.This week, Olivier, Debbie, Rob, Pete, Bill, Ryan, and Leonard jump on Web3 to talk about:BAD KARAOKE! "Jingle Bells", The IoT Coffee Talk OrchestraOlivier explaining how he doesn't know the lyrics to Jingle BellsTay is back with a vengeance!!What do we not get about garbage in, garbage out?What is determinism and why is it a new concept for a lot of folks?Are we Luddites or do we know something you don't?Human speed versus machine speedWas 2024 the year of GenAI revolution results, denial, or experimentation?How to get the Wizard of Oz out of the loopOlivier and Leonard have a Hololens and Vision Pro shoot out!!Metaverse is dead. It's all about memories.Samsung's Project Moohan - Metaverse not revisitedWe are way past 1984 and we let it happen and are disturbingly OK with itPleasure, Convenience, FOMO - the key drivers shaping our future?The dynamic of collective stupidityIt's a great episode. Grab an extraordinarily expensive latte at your local coffee shop and check out the whole thing. You will get all you need to survive another week in the world of IoT and greater tech!Thanks for listening to us! Watch episodes at http://iotcoffeetalk.com/. We support Elevate Our Kids to bridge the digital divide by bringing K-12 computing devices and connectivity to support kids' education in under-resourced communities. Please donate.
Steven and Ian open this week with a conversation about financial woes at the LP subscription service Vinyl Me Please, and what this says about the "Big Vinyl" industry (1:16). They also talk about Steven's recent column on the most "CD album" albums, and why certain records work better on compact disc (9:38).In the Fantasy Album Draft update, they talk about new records by Model/Actriz and Jenny Hval (22:13). Then they review The Scholars, the latest album by Car Seat Headrest, along with discussing the band's career (29:28). In the mailbag, a reader asks about albums made by comedians, including a recent effort by Kyle Mooney, as well as a "yay or nay" verdict on They Might Be Giants (44:08).In Recommendation Corner, Ian talk about the new album by Club Night while Steven goes for the latest from The Convenience (56:17).New episodes of Indiecast drop every Friday. Listen to Episode 237 here and subscribe wherever you get your podcasts. You can submit questions for Steve and Ian at indiecastmailbag@gmail.com, and make sure to follow us on Instagram and X (formerly Twitter) for all the latest news. We also recently launched a visualizer for our favorite Indiecast moments. Check those out here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Listen in as Erin and Kevin discuss: Helping senior homeowners enjoy a “happily ever after” retirement through education and empowerment. How reverse mortgages can offer real financial freedom when approached with clarity and communication. The three C's Kevin lives by in business: Choices, Convenience, and Communication. How living by the Golden Rule and putting client first leads to trust and long-term relationships. …and much more! Notes from Kevin I Believe Senior Homeowners Should Be Able to Enjoy Their Golden Years. Choices. Convenience. Communication. I love using my knowledge, network and experience to help Senior Homeowners understand their choices when it comes to financing their home. The systems we have in place are designed to help you have a smooth, efficient and convenient experience when obtaining a home loan. Communicating with you during the loan process, living by the Golden Rule and doing the right thing results in a happily ever after retirement for you! Designations: CRMP, CLTC What Do I Like? Playing and watching sports, I am a BIG LA Lakers basketball fan! Networking and connecting people, I love improving people's lives. Reading leadership and personal development books, I enjoy learning! Watching movies based on true stories, they always bring hope, inspiration and motivation! Traveling and learning about other people and cultures, I have visited 47 states and 40 countries. Little-known fact I worked for the Denver Broncos when they won the Super Bowl! How to Connect With Kevin LinkedIn: https://www.linkedin.com/in/kevinguttman/ Facebook: https://www.facebook.com/ReverseMortgageKevinG Instagram: https://www.instagram.com/kevin.guttman/ Recommended Resources Reverse Mortgage Guide: www.ConsumerReverseMortgage.Guide
Back by overwhelming demand, Sean Mitchell returns to The Successful Contractor — and this time, he's not holding anything back.
Mark Morelli, President & CEO of Vontier (VNT), a mobility solutions company, discusses the latest earnings and where the company is headed next. He says Vontier, which provides “seamless” EV charging, is involved in “critical infrastructure” around the U.S. “70% of our business” is the convenience store markets, he says, and “there's continued investment going into this infrastructure.” Even if the economy slows, these businesses continue to invest in themselves, he adds. He says that means there is visibility into their future business and thinks tariffs are easier to handle today than “three years ago.”======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about
In this episode of The DTC Insider podcast, Brian Roisentul sat down with Pauline Koningsveld and Sarah Litt, co-founders of Livi Beauty, to discuss their journey of creating an innovative at-home gel manicure system. Here's a glimpse of what you'll learn: The inspiration behind Livi Beauty and its unique features How Pauline and Sarah transitioned from idea to product development The challenges and successes of launching a DTC brand Insights into their go-to-market strategy and target audience The importance of customer feedback and retention strategies How Livi Beauty empowers women by saving time and providing convenience The role of founder-led content in building brand authenticity Lessons learned from customer interactions and surprising feedback The impact of being featured on Good Morning America Future plans for Livi Beauty, including sustainability and product improvements Sponsor for this episode: Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you - so your cash always moves faster than your costs. ✅ Defer tariffs until orders ship (no upfront costs) ✅ Free up working capital for growth ✅ Sell smarter - turn inventory into cash faster Stop letting tariffs tie up your cash - sell smarter with Portless. Schedule a risk assessment and leverage tariff deferment today.
In this episode of the podcast, Abbey and Pete tackle the complex modern reality of situationships, emotional confusion in friends-with-benefits setups, and hilarious real-life parenting chaos. From navigating grey-area relationships to heated debates about tea-making power plays, and even a shocking hen-do dilemma involving pregnancy and broken friendships. Plus, the couple explore caravan name games, Scouse slang, and the emotional toll of football stardom on young athletes offering heartfelt advice to fans. ⏳ 00:00 – Subscribe & Intro⏳ 00:30 – Situationship Dilemma: Is It Love or Fear?⏳ 04:30 – The Label Debate: Why Are We So Obsessed With It?⏳ 06:45 – Moving In for Convenience, Not Romance⏳ 09:00 – Caravan Games and Ridiculous Names⏳ 11:00 – 'The Shabba' Origin Story⏳ 15:30 – Dead Eyes⏳ 17:00 – The Power Play of Tea-Making⏳ 19:00 – Forgotten Hens & Pregnancy Drama⏳ 23:00 – Football, Fame & Mental ResilienceEmail: thetherapycrouch@gmail.comInstagram: https://www.instagram.com/thetherapycrouchpodcastTikTok: https://www.tiktok.com/@thetherapycrouchWebsite: https://thetherapycrouch.com/For more from Peterhttps://twitter.com/petercrouchFor more from Abbeyhttps://www.instagram.com/abbeyclancyOur clips channelhttps://www.youtube.com/channel/UCZntcv96YhN8IvMAKsz4Dbg Hosted on Acast. See acast.com/privacy for more information.
In this conversation, Vilma Livas, Chief Marketing Officer at Nature's Bakery, discusses the brand's purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. We touch on the impact of the company's acquisition by Mars and how it has allowed for growth and innovation, particularly with new products like the Oatmeal Crumble and Hearty Bar. Vilma shares insights into her consumer-centric approach to product development and the importance of both consumer insights and retail partnerships in launching new products in the CPG industry. She shares the background behind the development of Nature's Bakery's newest innovation — the Hearty Bar. Then we wrap up by discussing Vilma's involvement with Women on Boards, advocating for greater representation of women in leadership roles, and her vision of a better world which includes democratizing access to healthy food options for all consumers. Takeaways:Nature's Bakery aims to nourish families and make healthy snacking accessible.The brand focuses on convenience, offering products that are easy to consume on the go.Consumer research revealed a full family audience for their snack bars, from toddlers to grandparents.The product design emphasizes great taste and better-for-you attributes.The acquisition by Mars has provided resources for scaling and innovation.Nature's Bakery maintains a commitment to its brand purpose despite ownership changes.The product development process starts with identifying consumer needs and iterating ideas.Collaboration with diverse teams enhances creativity in product development.The Oatmeal Crumble was developed to address the need for convenient breakfast options.A consumer-centric approach is crucial for successful product innovation. It's crucial to put personal bias aside for better outcomes.Retailers have their own goals that must be understood.Empathy in business relationships leads to better partnerships.Involving retailers early in product development increases success.Healthy snacks must appeal to both parents and children.Women are underrepresented in board positions despite their influence.Accessibility to healthy food is a significant issue.Consumer demand drives the need for better food options. Sound Bites:“Everything we do is this balance of three things that we hold dear: 1 - great taste; 2 - better-for-you; and 3 - accessibility.”“Start with the consumer. What's the job to be done? What is the problem we're trying to solve here?”“Being owned by a much larger organization has allowed us to accelerate the rate at which we can scale.”“Stay focused on the goal, not the path that we're taking to get there.”"Retailers are gatekeepers to the shelf.""Be empathic, show up and learn.""Kids are very discerning about their snacks."“If you think about the purchasing power of women, you would expect to see that they also influence the direction and course of companies, but they're not at the table.”“A better world is one where we've democratized better for you food, by making it available and accessible to all.” Links:Vilma Livas on Linkedin - https://www.linkedin.com/in/vdlivas/Nature's Bakery - https://naturesbakery.com/Nature's Bakery on Instagram - https://www.instagram.com/naturesbakery/Nature's Bakery on Facebook - https://www.facebook.com/naturesbakery/Nature's Bakery on TikTok - https://www.tiktok.com/@naturesbakeryNature's Bakery on YouTube - https://www.youtube.com/@naturesbakery1316Nature's Bakery on LinkedIn - https://www.linkedin.com/company/nature-s-bakery/…Women on Boards - https://www.wobproject.com/Women on Boards on LinkedIn - https://www.linkedin.com/company/wob-project/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Nature's Bakery and Brand Purpose06:03 - Understanding the Family Focus in Healthy Snacking08:58 - The Importance of Convenience and Product Design12:12 - Balancing Taste, Value, and Health in Product Development14:55 - Navigating Brand Growth and Acquisition Challenges18:07 - Leveraging Resources from Larger Corporations21:08 - Innovations: Oatmeal Crumble and Hearty Bar23:51 - The Product Development Process Explained26:56 - Iterating Ideas and Consumer-Centric Design32:30 - Consumer Insights and Retail Partnerships38:12 - Innovating with the Hearty Bar43:28 - Empowering Women on Boards48:38 - Personal Favorites and Future Trends53:47 - A Better World Through Accessible Food
Organizing for working moms: Tips for Busy Moms with Stacy Wallenstein Hey there, and welcome to another episode of the Organized ish Parent podcast! In this episode, I have a great conversation with fellow entrepreneur,mom of three, and New York based blogger of The Mint Chip Mama, Stacey Wallenstein. We dive deep deep into balancing life with kids, building a business, and of course, staying organized. Stacey shares her incredible insights and practical tips on handling household chores, managing family schedules, and finding time for self-care. Plus, we chat about the importance of creating systems to simplify your life and teaching kids independence. I hope you enjoy this episode as much as I did! XO - Dianne PS - When it comes to getting organized or getting the kids involved, where do you struggle the most? DM me on Instagram **** Referenced in this episode Stacey Wallenstein blog: TheMintChipMama.com Follow Stacey across all social @themintchipmama *** The episode at a glance: 00:00 Introduction and Guest Welcome 00:35 First Impressions and Initial Conversation 01:55 The Mint Chip Mama: Origin Story 04:01 Balancing Motherhood and Blogging 06:36 Daily Routines and Time Management 09:03 Empowering Kids with Responsibilities 22:29 Organizing and Household Systems 33:29 Decluttering Strategies and Exit Plans 33:52 The Importance of an Exit Strategy 34:25 The Convenience of Scheduled Pickups 38:39 Family Calendar Organization 39:40 The Power of Systems and Control 43:12 Self-Care and Scheduling 50:49 Teaching Kids Financial Responsibility 51:08 Intentional Shopping and Precycling 01:04:56 The Value of Automatic Savings 01:06:11 Conclusion and Final Thoughts The post (episode #69: Organizing for Working Moms: A Journey Through Family, Systems, and Self-Care) appeared first on Dianne Jimenez | Professional Organizer website. To read the blog post of this episode, head to https://diannejimenez.com/69 — What's your Organizing Personality? Take the quiz here https://DianneJimenez.com/quiz — If you loved this episode, please consider Rating it or giving it a Review on your preferred platform - it would mean the world to me and help other parents needing to discover my podcast. Examples of where to catch (and subscribe to) my episodes: APPLE PODCAST USA: https://podcasts.apple.com/us/podcast/the-organized-ish-parent-podcast/id1606051910 * APPLE PODCAST CANADA: https://podcasts.apple.com/ca/podcast/the-organized-ish-parent-podcast/id1606051910 * SPOTIFY: https://open.spotify.com/show/60AVuZmF4iIl43aoWz5Xyh?si=e4ba1060574040a4 * YOUTUBE: https://www.youtube.com/channel/UCsLq1WtSo-VG0aUJEfDKdPQ * AMAZON MUSIC: https://music.amazon.ca/podcasts/ebe904c1-eece-469b-8dd5-7144e6b798ab/the-organized-ish-parent-podcast — Ways we can connect: Website : https://diannejimenez.com/heythere Instagram : https://www.instagram.com/1tidyplace/ Facebook : https://www.facebook.com/1TidyPlace Twitter : https://twitter.com/DDJ3131 LinkedIn : https://www.linkedin.com/in/diannejimenez — Music: https://www.purple-planet.com , License: All the music on the site is licensed under the terms of a Creative Commons Attribution License 3.0. https://creativecommons.org/licenses/by/3.0/
The mistaken identity spirals as Bashir's family attempts to correct the mix-up, but not everyone agrees on whether it should be corrected. As the pressure mounts and unexpected visitors arrive, Bashir is forced to confront not only who others expect him to be—but who he really is.“Think 'Kim's Convenience' but set in an Ismaili Muslim family. This play feels ripe for a TV adaptation. With its mistaken identity plot and comic characters, Zahida Rahemtulla's “The Wrong Bashir” has the hallmarks of a classic sitcom…” Joshua Chong, Toronto StarFeaturing the cast from Crow's Theatre's acclaimed production: Sharjil Rasool (Bashir), Bren Eastcott (Nafisa), Sugith Varughese (Sultan), Nimet Kanji (Najma), Vijay Mehta (Al Nashir), Pamela Mala Sinha (Gulzar), Salim Rahemtulla (Dadipapa), Zaittun Esmail (Dadima), Parm Soor (Mansour)The Wrong Bashir is by Zahida Rahemtulla.
In this episode, IAB CEO Gai Le Roy dives into the fascinating topic of shifts in consumer behaviours, exploring the current changes in the market and their implications for marketers. Joined by industry leaders Michael Levine, Head of Advertising Sales for Uber AUNZ, and Nicola Mansfield, Founder of The Design Thinkers, the discussion reveals insights into how marketers can not only adapt but thrive amid evolving consumer expectations.See omnystudio.com/listener for privacy information.
In this conversation, Sathiya Sam & Dr. Glover discussed the pervasive issue of Nice Guy Syndrome and its correlation with pornography addiction and sexual compulsion. Dr. Robert Glover explores the cultural shifts that have influenced masculinity, the importance of emotional awareness, and the critical role of community in supporting men's mental health. Connect with Dr. Robert Glover Integration Nation Website Find Out More About My DeepClean Recovery Program Here Get A Free Copy of The Last Relapse, A Blueprint For Recovery Watch Sathiya on Youtube For More Content Like This Chapters 00:00 Introduction to Nice Guy Syndrome and Its Impact 10:01 Cultural Shifts and Masculinity 19:57 Emotional Awareness and Balance in Men 29:58 The Role of Community in Overcoming Loneliness 36:24 Embracing Loneliness and Connection 39:30 The Impact of Convenience on Relationships 40:52 The Value of Challenge and Inconvenience 46:58 Understanding Nice Guy Syndrome and Porn Addiction 52:15 The Role of Shame in Sexuality 01:00:22 Healing Through Vulnerability and Community
Will and Jason discuss new albums by Florist, The Convenience, and Jetstream Pony, plus a death of the week and bonus songs.
Season 5Even if the hopes you started out with are dashed, hope has to be maintained. - Seamus Heaney
In this episode of the DD214 Network podcast, the hosts discuss their Easter celebrations, family life, health journeys, fitness, caffeine, cannabis culture, and legalization. They cover video game remasters, share thoughts on the movie Rain Over Me, and dive into sports topics like baseball, hockey playoffs, and the NFL draft, mixed with humorous news stories. They also talk about pre-rolled cigarettes, their love for Yingling beer, evolving drinking habits, mixology tips, WrestleMania highlights, and end with an important conversation on mental health awareness.Chapters00:00 Introduction and Podcast Overview02:53 Easter Celebrations and Family Dynamics06:11 Health and Fitness Journeys08:56 Caffeine Consumption and Gym Routines12:00 Cannabis Culture and Legalization Discussions15:06 Video Game Conversations and Remasters18:01 Movie Discussions and Personal Reflections37:37 Nostalgia and the Joy of Radio38:50 Baseball Updates and Team Performance43:42 Exciting Plays and Highlights in Baseball45:36 Hockey Playoffs and Team Dynamics46:33 NFL Draft Insights and Player Highlights56:34 Humorous News and Lighthearted Moments01:06:02 The Convenience of Pre-Rolled Cigarettes01:09:07 The Love for Yingling Beer01:12:02 The Shift in Drinking Culture01:14:59 Mixology Tips and Tricks01:20:02 The Sweetness of Flavored Whiskeys01:25:03 Creative Drink Names and Their Origins01:30:58 WrestleMania Recap and Reflections01:39:02 Mental Health Awareness and SupportDD214 Network PodcastDirected & Produced by Jonathan ‘Clean' SanchezHosted by Joe Squillini & Jay CampbellEdited by Clean Sanchez Media, LLCMusic by Shrieks666 ("Shadow Surfing," "Voices Getting Louder") – Check them out on Bandcamp!Website: CleanSanchezMedia.comDisclaimer: This Podcast contains adult language. Adult Supervision is advised.Fair Use Disclaimer:The content provided on this podcast may include material subject to copyright protection. In accordance with the principles of "fair use" as defined in Section 107 of the Copyright Act of 1976, the use of copyrighted material on this podcast is for purposes such as criticism, comment, news reporting, teaching, scholarship, or research.The determination of whether the use of copyrighted material constitutes fair use is made on a case-by-case basis, taking into account various factors outlined in Section 107. The inclusion of such material is not an endorsement by the DD214 Network Podcast or Clean Sanchez Media, LLC, but is meant to enrich and contribute to discussions within the specified purposes of fair use. All copyrights and trademarks are the property of their respective owners.Shop official merch for DD214 Network: http://www.CleanSanchezMedia.com
The Christian Outlook – April 26, 2025
In a surprising move, car manufacturers aim to remove AM radio from vehicles, a vital tool for rural communities. As Troy Miller of National Religious Broadcasters discusses, this is more than just outdated tech — it's a potential shift in control over information and free access to diverse viewpoints. Despite claims of interference with electric car batteries, a simple, inexpensive fix exists, raising questions about motives related to the predominance of conservative, Christian, and Spanish-language content on AM airwaves. Discover why preserving AM radio might be essential for maintaining liberty, security, and important communication, especially in emergencies.
PULP - “Spike Island” MAN/WOMAN/CHAINSAW - “Spike Island” TURIN BRAKES - “Space Hopper” FLORRY - “First It Was A Movie, Then It Was A Book” RACHEL CHINOURIRI - "23:42" DAIZE, MILITARIE GUN- "Tall People Don't Live Long"T JEANINES - "On And On" THE CONVENIENCE - "Western Pepsi Cola Town" STEREOLAB - "Aerial Troubles" SPORTS TEAM - "Sensible" ILLUMINATI HOTTIES, PUP - "Wreck My Life" TUNDE ADIBEMPE - "God Knows" THE MINUS 5 - "Blow In My Bag" HOTLINE TNT - "Julia's War" BEIRUT - "Tuanaki Atol" GARBAGE - "There's No Future In Optimism" ARCHES - "Fold The Edges" FOXWARREN, ANDY SHAUF, Daryl Kissik - "Listen To Me" SACRED PAWS - "Say Something" FANTASY OF A BROKEN HEART - Have A Nice Time Life Life! THE WRECKS - "Speed" LIGHTHEADED - "Same Drop" JAKE XERXES FUSSEL - "Close My Eyes" ALLISON RUSSEL, ANNIE LENNOX - Superlover
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Target and Walmart especially have done a really good job.And it's funny, you have that app too? I have that husband mode as well. That's really good, it's getting around. Target and Walmart especially have done a really good job with what is called the last mile. Amazon struggles in most delivery services, UPS, USPS, FedEx. They struggle with the last mile, meaning they can deliver that product all the way but can't get it quite to your doorstep because you're not there, right? And so what Walmart and Target have done really well is you order it online but you can pick it up curbside at the store. They have a lot of outlets, Amazon does not have outlets. So they have a competitive advantage there. I think you're going to see same-day pickup and curbside delivery be very much a trend of the future. Drones are coming, 4 million packages. Chick-fil-A delivered 4 million packages in the state of Florida last year using drones.Drones are coming. The question is going to be how, when, and how much? Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
In this episode of The Financial Guys Podcast, Mike Sperrazza, Glenn Wiggle, and Mike Lomas expose the chaos playing out across the country—from Democrats cozying up to gang members in El Salvador to the bureaucratic disaster of TSA “security theater.” The crew dives into Florida's red wave, the collapse of public schools, welfare abuse, and the madness of identity politics. Plus, they call out the Department of Education's failure, break down Schumer's real immigration agenda, and share why common sense—and actual results—should guide America's future. Unfiltered, sharp, and brutally honest as always.(00:00:55) Florida's Democrat Voter Decline Spurs Republican Rise(00:11:26) Pathway to Citizenship for Undocumented Immigrants(00:14:24) Productive Immigration Selection for America's Progress(00:18:29) Administrative Challenges in Healthcare and Education(00:29:24) Threatening Incident in Ben Shapiro Interview(00:31:23) Voter Targeting in Welfare Politics(00:41:09) Enhancing TSA Screening for Faster Security(00:43:00) Enhancing Airport Security with Advanced Technology(00:49:02) Efficiency and Convenience in Retail Shopping Experiences(00:51:10) Efficient Inventory Systems in Retail Business Operations(01:02:35) Media Influence on Public Health Behavior
Here's the conundrum... people want to be strong, resilient, capable, high-performing and successful but... at the same time, they want comfort. Convenience. Instant gratification. Reward without work. Success without pain. Don't believe me? Take a look at the ocean of 'magic pills' and quick-fixes on offer to help you and me bypass the discomfort, inconvenience and effort. It all sounds very sexy but I've never met anyone who has succeeded over the long term by being obsessed with comfort and convenience in the short term. If you don't want to be coached by me (around this topic) don't listen. If you do, giddy-up.See omnystudio.com/listener for privacy information.
During a recent meeting with Donald Trump, El Salvador President Nayib Bukele pointed out a lesson that Americans have forgotten: Justice for the criminal is liberation for the average citizen. As Karmelo Anthony, the alleged murderer of high school athlete Austin Metcalf, raises hundreds of thousands of dollars while renting a new house and buying a new car, it is hard not to wonder what happened to justice in the United States. Convenience stores lock an increasingly absurd number of products behind glass while shoplifters, thieves, and even murderers receive comically light sentences. Kevin Dolan of the Exit Group joins me to discuss how empathy for criminals has turned the country into an open-air prison. Follow on: Apple: https://podcasts.apple.com/us/podcast/the-auron-macintyre-show/id1657770114 Spotify: https://open.spotify.com/show/3S6z4LBs8Fi7COupy7YYuM?si=4d9662cb34d148af Substack: https://auronmacintyre.substack.com/ Twitter: https://twitter.com/AuronMacintyre Gab: https://gab.com/AuronMacIntyre YouTube:https://www.youtube.com/c/AuronMacIntyre Rumble: https://rumble.com/c/c-390155 Odysee: https://odysee.com/@AuronMacIntyre:f Instagram: https://www.instagram.com/auronmacintyre/ Today's sponsors: Follow https://x.com/WillHild Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome back to The Sesh – where the joints are harsh, the nostalgia is real, and the tangents are deliciously random. In this episode, Brandon and Jesse spark up and dive into everything from smoking styles to gaming gripes to sitcom soul food.We talk about:
Ash and Moya answer a mystery question and wonder if our quest for a life of convenience was a mistake. Plus: advice for a listener dating a much, much older man. PSA: We're going live at EartH in London on 21st May! Stay tuned for tickets next week. Music by Matt Huxley.
Imagine turning casual event interactions into lifelong patient relationships.In this episode of the Ground Marketing Series, we dive into a complete, actionable framework for dentists eager to expand their practices. I unpack the art of pre-event planning, setting intentional goals, and constructing an irresistible activation kit. Drawing on wisdom from marketing legend Seth Godin, we learn that storytelling lies at the heart of effective marketing. We'll cover the essential roles within an event team— the magnet, the messenger, and the connector—each playing a crucial part in generating and nurturing potential patients.We'll discuss hands-on tips for booth presentation and interaction strategy. Learn how captivating signage and engaging team activities can drive your booth traffic through the roof! This episode brings to light the importance of crafting messages that avoid clichés and resonate with potential patients. Discover key metrics to gauge your event's success and develop an adaptable, scalable marketing system that ensures no opportunity slips through the cracks.What You'll Learn in This Episode:Strategic steps for effective pre-event planning for dental practices.The pivotal roles each team member plays in a successful marketing event.Techniques for creating engaging, memorable booth experiences.Essential do's and don'ts to maximize your event's impact.The art of immediate lead follow-up and team evaluation post-event.Insights into metrics and tools for tracking and optimizing marketing efforts.Get ready to transform community events into powerful marketing victories—tune in now!Learn More About the Ground Marketing Course Here:Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/Sponsors:CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestackCallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Start a free trial today! Don't forget to mention The Dental Marketer sent you!) callrail.comOryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! thedentalmarketer.lpages.co/oryxOther Mentions and Links:People:Seth GodinGroups:Chamber of CommerceRotary ClubTools:EventbriteGoogle FormsJotformMailchimpActiveCampaignGoogle SheetsAirtableCareStackCallRailOryxBusinesses/Brands:InvisalignIf you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041Episode Transcript (Auto-Generated - Please Excuse Errors) Michael: leveraging community events for maximum impact. This is gonna be the step by step guide to making an unforgettable impression. At local events and converting it into real growth. Now, community events aren't just about handing out freebies. They're a powerful system for relationship building, trust marketing, and establishing your practice as the go-to in the neighborhood.Seth Godin said, marketing is no longer about the stuff you make, but the stories you tell. But here's the kicker. To win at these events, you need more than a table and smiles. You need smart systems, a team with purpose and follow up that drives revenue. I cannot tell you how many times I've gone to events where I'm either just an attendee or I'm a vendor.it's almost like a pet peeve of mine where I see so many things going wrong. It feels like, oh man, this, employee who's hereis the wrong employee. You're doing the wrong things. You're just not feeling it. And you can see the mistakes.You can see almost the opportunities lost in every single minute almost,not just every single interaction, every single minute that they're there. So this episode. Definitely it's gonna be a, game changer for you because you're gonna realize a lot of things that maybe you've been doing wrong or a lot of things that you could be doing better.Now this is real data why this works. 43% of patients only visit the dentist once a year. 27% go twice a year. Events help turn rare visitors into loyal patients, okay? They see you, they talk to you, they engage with you, they interact with you. They're more likely to go with you. 59% of dental practices rely on front desk staff for marketing.Your team needs training to represent you well at community events, so it's not just like, Hey, let's all go out. The whole team has to go out. They need to be trained. 77% of patients prefer online booking, but only of practices offer it. So your event setup should promote real time scheduling.Don't let it get lost in the weeds where maybe you are booking people on the spot, maybe you have a specific software right, and you're booking them on the spot, on the iPad, and then you book them. And then you notice when you get back to the office, it's triple booked double book, and it's not cohesive.Don't lose people like that because I cannot tell you how bad it will be if you have to call that lead back and say, Hey, you know, the time you booked doesn't work. Can I put you in another time? First you gotta get them on the phone, try and find them, try and reach them, right? But you most likely will.And then from that point on, gotta convince them to, to change. So no email marketing, ROI is 44000%, It's huge. Capturing emails at events is high value. If you can capture phone numbers or even text them even better, right? So here's a step-by-step guide, step one. This is crucial pre-event planning.This is the foundation phase, so choose the right events 90 days in advance if possible. Easy breezy. How to do this. You look for events where your ideal patients already gather. You look at PTA meetings you hear word of mouth where they're going, they're doing.Farmer's markets, events in the Chamber of Commerce calendar and the rotary, club calendar, school health fairs. You just ask for events, right? A lot of apartment complexes have events, community center, senior homes. You can even use platforms like Eventbrite Facebook parent groups, Facebook groups in your community.And like I said, chamber of Commerce right now, here's a pro tip. If any of these events, you decide, Hey, I really want to go to them, try to attend first as a guest. Observe the crowd flow, the booth engagement and the vibe before you commit. And then you can go. A lot of the times in the ground marketing course, I teach you how to do this and how to actually get fantastic referrals and partnerships, but new patients without ever participating in an event.Meaning like without ever being a vendor, you're just there. But if you're like, oh my gosh, the booth engagement is fantastic, we gotta be here, we gotta support. Yeah, definitely continue to pursue that. Right now you wanna set clear measurable goals. So example targets. These are examples, right? I want to collect 75 emails or 75 contact information.I wanna book 15 appointments on the spot. On site, and I wanna generate 200 plus impressions in the community. That means 200 plus people know about us, we've handed out. Something specific to them, they know about us. And then now you wanna work backward from your goals. Reverse engineer. If your team can engage 20 people per hour, plan your booth design game, call to action accordingly.Okay? You wanna design it that way? It doesn't just happen that way. For example, let's just say it's a huge event and only one person's available and they're going, they're setting up, they're doing it all. They're at the booth, they're talking. right?You're not gonna get everything that you want. You're not gonna get 200 email contacts or contact information or 200 leads because it's just one person. So you gotta, adjust accordingly. Now, you wanna design portable activation kit. The whole system for this, the actual layout, pictures and everything is in the ground marketing course.Like I'm gonna tell you right now, you don't need flash. You need systems that trigger interaction and capture data. That's it. I've never been too over the top or over fancy with it. I've seen a ton of boots like that, and that's great. That's fantastic. But in this episode, you're gonna hear what's most important and what you need to invest more in on than being off lash right now.What you're gonna want in this portable activation kit is branded tablecloth and banners. With your logo, maybe a game if you like, right? Like a spin to win or a Plinko board. IPads with intake forms, It can have Google forms or jot forms or a signup sheet. I still do the signup sheet, but it's up to you, You can have the iPads with linked to your practice management software. I know Cares Stack and orx do it fantastically. Great booking portals on there. Then obviously lead magnets, right? Pre kids, dental, emergency guides, or all the freebies you want to give out that are in there, hygiene kits, information flyers, things like that.So that's step one. Okay? The pre-event planning Phase A, you're gonna choose the right events 90 days in advance, if possible, or just in advance, right? You don't wanna go on the calendar and say, oh, snap, there's an event tomorrow, let's make it happen. No. Take time to plan ahead. B, set clear and measurable goals crucial.Have to have measurable goals. Never once did I go out and say, let's just see how many people we sign up. No, in the moment, you're gonna be like, oh, you know what? This is not that good, or whatever. You're gonna get in your head and you're gonna just sign up. Five people. You gotta have clear, measurable goals and say, okay, you know what?From here we're gonna do 75, and that means you're gonna put in the work to get those 70 fives while you're there. Right? Be set. Clear measurable goals. See design a portable activation kit, like I told you, cable tablecloth, banners, maybe a chair if you like. spin the wheel, whatever freebies you wanna give out, and something to sign up people on.Okay, step two is the booth strategy. So make it magnetic. This step is all about stopping people in their tracks. Creating a magnetizing presence and turning curiosity into conversations. Most booths are background noise. Yours should be the events gravitational center. So what you wanna have is a solve a local pain point with words that actually work.I'm gonna give you three examples of what not to say anywhere in the booth. Hey, we're accepting new patients. No. That's so long ago. Don't ever use that again. Two, come get a free toothbrush. Nope, throw that out. Three. General and cosmetic dentistry. Throw that out. These are vague, they're overused, and they don't spark emotional or practical urgency.You want to craft micro messages that solve actual local problems. For example, could be a pediatric practice. You can say. Somewhere in the booth, right? Struggling to get your kids to the dentist without a meltdown. Ask about our no tears visits. Why this works. It uses parents' pain point tantrums, and stress.It includes emotional relief. So no tears. And it's specific. It's not generic. Here's a cosmetic example. Want to boost your confidence before your next big event. Ask about our mini smile makeovers. Same pain points that attacks the next one. Busy parent example, no time for dental appointments. Ask how we get families in and out under an hour.Boom, ate and insurance neighborhood example. Confused about your insurance. We simplify it and yes, we take yours. Boom. This one right here, members have used, I got this one from members. Fantastic. I'm gonna say it again, confused about your insurance question mark. We simplify it and yes, we take yours and the exclamation point that one does fantastic.And you can have like a sandwich board in front of your booth and have that on there, right? These examples, these sayings. Now pro tip, print your core message in large text or on your banner, right? And have every team member memorize and repeat it naturally. So have these banners with these messages on there as well.But like, what I like to do is to have a sandwich board, right? Just in case it changes up. I don't have to get a new banner for every little thing. Now that was a right. A, is solve a local pain point with words that actually work. B. Grab attention within three seconds. Why? Well, The average event goer decides in under three seconds whether or not to approach your booth.So you must stack the deck in your favor with visuals. Motion, sound and simplicity. Use a high visibility game, right? Why? ' cause movement plus potential reward equals attention. Examples are spin the wheel, right? Each wedge is a prize. Maybe free whitening, something specific In one of our live ground marketing workshops that we had this past month in March, 2025. We dove deep on incentives. So if you're a member of the ground marketing course, definitely go check that out. But that is gonna be an episode for later on. In the ground marketing series.Now you can discuss the incentives with your team. See what you want to give best Plinko board, right? It's nostalgic, it's fun and easy to brand with dental punts. you can do a mini basketball hoop or ring toss. These are especially effective for family events and kid heavy areas. Now the signage above the game should read the incentive.The incentive only, Not all these instructions, not the name of your practice and everything you do. No, just win free whitening, spin and win. Everyone gets something. Play for a free gift, right? That's it. That's all it should say. Important point here is to display what prizes are available.are drawn to visible rewards. Keep them attractive, but within budget. Whitening, goody bags, water bottles, gift cards, whatever you decide as an incentive, have that out on display. Have standing team members outside of the booth avoid the mistake of sitting behind the table. Always. Instead, place the magnet.A few steps in front of your booth. Now I know what you're thinking. What is the magnet? We're gonna discuss that a little bit further down. On the roles of who they are. But the magnet is someone, it's a person you wanna put them out and about, right? Train them to use eye contact, hand gestures toward the game prizes, and an enthusiastic opener.Something like this. Hey there. Hey, grab whatever you want. It's all free. The one that works the best, the one that I always use hands down, never fails is, Hey, grab whatever you want. It's all free, and that's it. I just stay quiet after that, and then they come and then boom.The further out a person stands without blocking walkways, the more psychological welcome they create. That's a pro tip. You can use t-shirts with a hook as well. These are walking, talking billboards. Don't just put your logo, use a question or statement that invites curiosity. Here are examples that you can use to put on your t-shirts.Ask me how we make kids love the dentist. Ask me about free whitening Fridays. I can get you out of pain fast. Your smile deserves this. Those are examples, right? Or like I said, you can do the Medicaid example one. And yes, we do take yours, right kind of a thing with insurance. So assign different shirt slogans to different roles.There's gonna be three specific roles, and we'll discuss that in a little laterin this episode. Now the three second layering formula to ensure people engage with your booth within three seconds. This is it. There's a visual element, and then I'm gonna discuss the purpose. So the visual element, bold banner, purpose.Communicates core offer or pain point. Visual element. Motion game purpose creates eye catching interaction. Visual element, a friendly greeter. Purpose builds trust, initiates engagement, visual element, branded t-shirts. Purpose reinforces message and makes team approachable. Visual element giveaways displayed purpose creates curiosity and visual incentive.Now, the common mistakes to avoid is too much text on signage. Keep it short. Five to seven words max per message. That's including the sandwich board. Passive team members who wait for people to approach. Oh my goodness. This is, I had a. Dime for every time I saw this, this is a humongous mistake.Passive team members who wait for people to approach do not be that person. Do not have anybody like that on the events. Okay? Third, boring swag. Ditch the basic stuff sometimes unless it's branded and bundle it with a compelling offer, right? But remember, whenever it's at a booth, you want it all.Decompartmentalize. You don't want everything in a baggie. Convenience is not the name of the game When you're at an event, the name of the game is for them to come and chat and sign up, That's what you want them to do. You don't want them to just grab a little baggie and go and say thank you and buy.You want them to be there and shop around, talk, and then finally over cluttered tables with no clear flow. So you don't want it to be over cluttered. You want to have a system in your table. In the ground marketing course, I show you exactly how to do that with just a regular hygiene kit.I don't do anything over the top or too flashy. Now, there's been many, many great examples of this, but I'm gonna give you an example of a member of ours. It was at a local PTA carnival. It was a pediatric dental office, and they use a spin to win, no cavity club prize wheel. T-shirts said, no meltdowns, no tears.Just smiles. And a team member who shouted, You wanna win something your kids will actually love? That's all they said. Hey, win something your kids are actually gonna love. Come on in. Come on in. They collected 112 contact information, so point of contacts, 112, booked 27 appointments immediately, and had a 74% show rate over the next two weeks.All from one. Afternoon. That's just one afternoon. That's amazing. So that's what you wanna do when it comes to be right. Grab attention within three seconds. Now here's the key C rolls and flow. This is the, that you're gonna have for the events. It's your triple threat event team. So instead of calling everyone helpers, give them roles with clear purpose.The first role is The magnet. Where are they gonna be? Right outside of the booth. Right next to the booth. They're just not really standing right behind the booth the whole time. They could once in a while, but they're outside of the booth and their role. Is just to say hi to everyone in the most bubbly way.Attract and invite foot traffic, right? Their script. Get ready for this. If you can write this down, it's, Hey, grab whatever you want. It's all free. And that's it. That is their script. the work that they're gonna have to do honestly is hold themselves back from saying too much. Because that can kill the curiosity of the event goer.All you wanna say is, Hey, and then wave your hand, right? Like If you can see, if you're watching this on YouTube, you can see me wave my hand. Hey, grab whatever you want. It's all free. And then point to everything that's free at the booth that's it. Have them draw closer to be like well, what's all for you?What is all you're not gonna answer? That they're gonna answer that themselves with their eyes and when they go to the booth. So that's it. That is the script. Hey, Grab whatever you want. Come on over here. It's all free. Don't, oh, and the toothbrush is free. And then the floss is, no, don't do any of that.Just say it's all free. And then have them come over. That's it. And you get the next person. The next person. Right Now the next role, the next person. Your team is the messenger. They are inside the booth. Okay. I like to say that instead of behind, but they're inside the booth. Their role is to have these conversations, answer questions.If somebody's in there, like opening their mouth and saying, why do I have sensitivity here? Can you see? And then they're engaging, their role is signing people up. Also, the magnet could be signing people up too. Just in case it gets too busy. That's why I say they're outside of the booth sometimes.But if they see that the booth is popping and it's packed, now the magnet has to go behind the booth and sign people up while the other person is talking to everyone else, right? They're engaging with the person. So the magnet kind of has two roles. They have to have their eyes on that booth.Now the messenger, their role is to educate, answer questions and point visitors to sign up. Hey, yeah. what we're doing this month is we're signing up everyone, blah, blah, blah, blah, blah, right? This month we decided to partner up with this business, and what everybody's doing is they're giving us their name and number, and I personally will give you a call.What's your name? And then you continue to sign them up. That's the messenger's role. They're behind the booth. Honestly, everybody in your team should probably never be sitting down, even, even in a lull, right? they're standing, they're engaging, they're doing things.So that's the messenger. Remember now you have the magnet. They're outside of the booth. The messenger is inside of the booth, and now you have the third team member. The connector, okay. Their role, they are walking around the event to the vendors, to the other vendors. Their role is to build relationship with the vendors, the organizers, the schools, the small business owners, every other booth there.And the people who are in charge of the event. Their role is to get their business information to sign people up on the spot. 'cause remember those people the, at the booth, the vendors at that booth, they're most likely not walking around. You have someone walking around, you have someone signing them up.You have someone collecting their business information, building rapport so that tomorrow you can go to their place of business and get the rest of the employees to sign up, maybe do a lunch and learn, maybe have some type of collaboration or program that you can do just for them. That's your role. Okay.The connector's role is to go out to the vendors and sign up the vendors. 'cause most likely they're not your patients, so they can come on it. And then you're collecting their business information so you can go to their place of business and execute more strategies, ground marketing strategies, and build great partnerships with those businesses.So there's three, right? The magnet just outside of the booth. The messenger, they're inside of the booth and the connector, they're walking around. Creating partnerships with the other vendors and the organizers. Got it. Awesome. So then step three is you're gonna offer a design from freebie to the front door.So your goal is not just to give things away, it's to trigger interest, build reciprocity, and create momentum that gets people to book, show up and become long-term patients. This step turns the booth from a passive branding tool into an active patient convergence system. So a, you want to create a compelling ethical incentive.Forget free cleanings, right? It's overdone, undervalued, and invite slow commitment window shoppers. Instead, craft layer tiered offers that feel exclusive and valuable requires something in return. And reinforce the long-term value of your practice. Now, I'm gonna give you an example. This is for adults.The offer could say, Hey free first Invisalign session and take home whitening kits, Or you can say Free smile consultation. Plus take home whitening kits. Then you can put on the bottom. It includes examine x-rays, custom smile assessment and a whitening kit must attend appointment rate and then continue why it works.Whining is seen as a cosmetic bonus, not a fix. It also positions your practice as cosmetic forward and modern, and it's easy to tie in with Invisalign or SMILE design conversations for kids. Your offer can say, join our no cavity club. The entry into your monthly, quarterly raffle prizes, could be like toys, ice cream, gift cards, electric toothbrushes, right?So that's part of the no cavity club. You always get prizes and then you also get free dental prize bags, right? Branded floss stickers and cool kids swag, all that other stuff. So your enter to win in a raffle all the time if you're part of the No cavity club, to win a huge prize. And then you're also, get, you know, like hygiene kits.But. Rebrand it, call it something different. That way it feels more exclusive and it works because parents love recognition programs for kids. It adds community and reward structure and it gets families emotionally invested, inre care and return visits. A pro tip for this is display a poster at your booth with last month's winner and a real kid photos with permission of course, that always works when you actually have proof, right? Hey, this is the last month's winner. Especially if it's a community event. People will, Hey, I know that kid goes to, he's my best friend, right? Or all these things, they'll feel more inclined or families. You can offer a smile makeover giveaway.One entry per household. One winner gets a full consult with digital smile design and bonus prizes for all entries, right? Small gift bags. Et cetera. Right? And it works because it's aspirational. People love the idea of a transformation. You collected dozens or hundreds of leads and create cross selling into whitening, ortho, and cosmetic options whenever you do a raffle.Real quick, I wanna mention something. Don't ever have just one winner. Everyone should win something, right? So always plan that you want people to come in. Not just give you a bunch of names and numbers and say, oh man, they all wanted to win, but they didn't make everybody a winner. Now with, visuals, the offer type and the suggested sign copy, this is how it should stay on your booth, right?So let's just say you're offering whitening. You should say, Hey, free whitening with your first visit. Ask us how. The no cavity club kids can win big. Join the No cavity Club today, right? Smile makeover. Want a new smile? Enter our makeover giveaway. Make these signs bold, easy to scan in under eight words, right?Don't make it too wordy. You can add scarcity and urgency. Even the best. Offer false flat without psychological triggers, scarcity and urgency. Create fomo, which drives people to act now instead of later. So you can have a whiteboard or a flip chart at the booth nine Invisalign spots remaining.13 whitening kits left today. You can even have a countdown timer on an iPad screen and say, next free whitening session giveaway is in five minutes. Right? People will, wait at your booth until they can be the first one to do it. If you do catch them waiting to be the first one to do it, make them feel like a VIP and say, Hey, you know what?You ain't even gotta wait. I got you in right now. Are you gonna be available Monday? I'll even put you on the schedule immediately. Boom. You'll make them feel special, important, and they're gonna show up no matter what. And you can also have a physical prize board, right? Cross out slots as people win or book, right?Oh, we only have 12, 10, 11, 13. And verbally, you can yell out, you know, we only have 10 whitening kids left, so grab one while they last. The smile makeover drawing closes in two hours and turn out to be included. We only block five Invisalign day specials each month. You want one right. And it works because it makes them feel exclusive. Not everyone gets this. You're one of the few. It's simple. It's super easy. It takes 30 seconds to sign up and scarcity, only a few left. Once they're gone, they're gone. And you got one. This trifecta bypasses analysis paralysis and motivates decision making on the spot, even from skeptical attendees.So that's gonna be fantastic to utilize. Now, here's the key. Mainly one thing post event follow up. This is where the ROI is made. This is one of the final steps, you wanna segment and nurture leads within 48 hours. So sort your context right from hot. Those are the ones that are booked or very interested to warm.They were curious or maybe they weren't committed and then cold. They just entered a raffle. Now tools you can use is,a lot of our members use Cares Stack or orx or their practice management software right, to see the appointment follow up. You can definitely use that. I know Cares Stack and Orxsponsor the podcast. So if you ever needed a couple months for free to utilize them, definitely go in the show notes below. It's not gonna be in the first link in the show notes below, but scroll a little bit down you can click on their deals that they have for you if you are interested in.Cloud practice management software, an all in one cloud practice management software that a lot of our members utilize that they can just put on their iPad and then they can schedule on the spot. So it's pretty fantastic. You can also use MailChimp or, an email system, like Active Campaign or anything like that.You want to use these tools to know, okay these, are booked appointments. Cool. Awesome. And then these were other people that just entered for a raffle and they're cold. Or maybe they're warm and you wanna retarget. So post event recap, right? Maybe you're saying We met 150 plus amazing families this weekend.If we missed you, our event special is still Available. Click below to book. You want to do that? Send it out to your actual cold leads and maybe even send it out to some of the patients you haven't seen in a while that you know, they're in their community because this will make them curious.See what it is, what are they doing? Oh man. What was the special that was happening at the event? Oh, cool. They're participating at the community. So now you're not just targeting, the people who were at the event. You're also targeting people who you haven't seen in a while. So definitely do that, and then you can use the same photos and text or emails so they recognize your team and so forth.Now, for hot leads, call within 48 to 72 hours. I mean, As quick as possible. Offer a warm, friendly touchpoint and a clear call to book if they haven't booked yet. So that means if they signed up, they put their name, number, and you said, I will personally give you a call to get you on the schedule this week.now's the time to call them. Be warm, friendly, and then get to the point. Just give them options. Don't say when are you available? No. Give them options one to two that they can schedule. Now, step five. Here's the big major part you wanna measure and optimize. This is gonna to be everything for you.This is the difference between a random act of marketing and a repeatable system that builds wealth. Community events are only profitable if you can measure exactly what you gain from them. Identify what's working and scale it and eliminate what's not, and save time, energy, and money. track these metrics.Every time without exception, you need to quantify both the top of funnel, that means leads and engagement, and the bottom of funnel appointments and production. Here's what to track. Okay? Leads collected. So total number of new contacts. Who gave you permission to follow up? That means emails, phones, or booked Both Total and source. So if they were booked at the event, track it. If they were warm, they gave you the info, track it. If they were only raffles, track it. Like I said, you can use Cares Stack or Orx their forms that you can use directly on iPads or if you want, you can sync Google Forms to your CRM, right?But tag the event source. So these leads are trackable in future campaigns as well. So that's number one. Leads collected, track it, two appointments booked. Number of appointments scheduled on the day and within the following seven days. So breakdown by onsite bookings, maybe let's just say it was 20 post event bookings via email or text message.And then you wanna track the show rates. Why this matters. This is your true conversion rate. Don't just measure interest. Measure action. Like I tell you before, your practice management software, they may let you segment by source and measure, show rate versus no shows and then revenue generated.Now this is within 60 days total treatment, accepted and paid from patients who came from the event. You don't want to wait six months to evaluate ROI look at hygiene visits, emergency treatment, accepted whitening, or ortho starts, and follow up family bookings. Set up event lead as a referral source in your practice management software, and then run a report after 60 days with that filter.Right now, cost per lead, the formula is total event costs, plus number of quality leads. So example is, let's just say the booth fee was $400. Materials is $300, the total 700, but leads collected was 105. Cost per leads are $6 and 67 cents.Why this matters? It helps you compare this event's efficiency against others. Other things as marketing such as ads, mailers, et cetera. Sometimes you don't have to, majority of the time, I wanna say at least like 80 something percent, you don't have to pay for a boothymaterials, you're gonna get them anyways to hygiene kit in the ground marketing course.I show you exactly how to do all of this just with hygiene kits. Your cost is super low. What I just said right now, the example the booth V $400 materials 300, that's a lot higher. That's a lot higher than I've, ever really done. But we're taking it there because I want you to see the potential.five is return on investment, right? So the formula for the ROI is revenue minus cost. Divided by cost. So the example is revenue generated is $4,000. The cost was $700, like the example we said. So 4,000 minus 700 divided by 700 equals 4.7. So 470% was the ROI. Now this matters because you'll know exactly which events to repeat, which to drop, and which to scale with confidence.Not every event is gonna be a banger. Some events are gonna be like, okay, you know what? We did get a good amount. It's good to, for us to continue that, you know, every quarter and some events are gonna say, oh my gosh, we have to do more. We have to invest more. And that, that we've gotten an incredible amount.Let's back them up. Let's see if we can create our own event with them. And then some events are absolutely fantastic, but they only host 'em once a year, right? Like employee benefits fairs or school events and things like that. But at least you know it's fantastic.The ROI is great and you're locked in for years and years to come. Tool options, right? You can collect these leads with an iPad, Google Forms or Cares Stack, right? Appointment tracking, like I said, you can use. Your practice management software, if you're looking for a new one, like I said, cares Stack and nor sponsors our podcast.So definitely check them out. You get an exclusive discount, and you can check 'em out for free too. Revenue by Source. You want to collect reports right on your practice management software, the metric ROI tracking. You wanna use custom Google Sheets or Airtable or just a way to collect the ROI and then dashboards.You wanna have insights so you can do that with. Your practice management software. I know if you have Cares Stack, I think it's smartview. And then orx is Orx Insights. But you can utilize whatever practice management software you want to utilize,something that will help fantastically with the leads collected appointments booked, the revenue generated.An easy way to track this you can use a software called CallRail. their new sponsor for the podcast. And they're fantastic at what they do. So for example, they have call tracking conversation intelligence. So they transcribe all your calls. And something I think is cool is they convert assist, so they convert leads with AI powered next steps.Coaching and follow up messages. So they'll literally highlight, okay, they were looking for this is a trend we see that all the leads want in the community. Or maybe my tone wasn't the best or what I said, I fumbled here a little bit too much. And that's what caused them to be disengaged in the conversation on the phone or whatever.Right? But primarily they track. lot of great things. So I would definitely use them when you can, not only to figure out how many leads are coming in, where they're coming in from, if they booked appointments, but at the same time see the conversation, see the trends and so forth. And then on top of that, you know, you can track everything else.So if you want, you can check them out for 14 days for free. So what I would do is on your next event that you have coming up, enroll for the 14 days for free. Then after that in your debriefing meeting, okay, let's look at the hot leads, look at all the data generated from Call rail and see where you guys are.if there's any cracks leaking, where you can glue them when it comes to answering the phones converting them, getting them in the practice and so forth. And how many leads came in. I mean, Call role makes it super easy. But definitely I'm gonna put a link in the show notes below if you wanna.Check them out. They help with everything like that, with ROI, tracking, appointment, tracking leads, collection, even improving your front office skills and phones, right? So, Yeah, I do that. Check out CallRail or if you want, you can use Google Sheets or whatever practice management software, system you have, and try to, you know, maneuver it that way.and the key is to debrief after every event. So within 24 to 48 hours of the event, gather your team for a 15 to 30 minute huddle.This is where all the magic happens. This locks in wins, identifies flops and builds your repeatable event engine. Ask these seven questions. What worked extremely well? Not what worked. What worked extremely well? Scripts, offers, games. What got the most attention? Did the magnet, the messenger, the connector shine?Who shined the most? what worked extremely well? Question number two is what flopped or fell flat? Was there a prize that wasn't exciting enough? Did anyone get confused about the offers? Three. Did people understand our messaging immediately or did we need to explain things over and over?Four? Was there any downtime? Track the busy times or slow times, right? For future booth placements, sometimes it's a popping event. Where you decided to set up is not popping. It's not that good. It's in a dead spot of the event. So that's something to keep in mind. Was there any downtime? Five. What questions came up repeatedly from attendees?This reveals content gaps you can fix with signage or handouts. Six. Did any tech or process slow us down? iPad glitches. QR codes didn't load. You know, you wanna fix that immediately. And then seven, how did each team member feel in their role? That's probably one of the most important because they're gonna be your main ones, right?For this whole thing to be successful. So they have to feel super comfortable. And then you wanna build a post event template and you can use a format. Now we do have this format in the ground marketing course. It's for all our members. So if you're remember and you're listening, definitely go check out that format.Download the post event template so you can use it, utilize it all the time. And go from there. If you're not part of the ground marketing course, definitely enroll. I'd love to see you in there. You can go in the show notes below. It's the first link in the show notes below, and you can check out everything that's inside of the course and we continue to add to it all the time.But you wanna continue to do this, track it. Do a post event huddle, repeatable growth engine. That's what this is gonna be. Once you do this three to four times, you'll have a playbook of top performing offers. You'll have a refined booth strategy and a trained team that knows how to execute without micromanagement, and most importantly, you'll have a predictable new patient system.Awesome. So if you have. Any questions or concerns, please feel free to reach out to me on this. But the best way to reach out to me, especially with ground marketing, is being a member of the Ground Marketing course. You can go in the show notes below, click on the first link in the show notes below to check out more, and roll into the course and see everything we have to offer you.And thank you so much for tuning in. I'm excited to see you in the course. And for the next episode. It's ground marketing at schools. What you need to know, we're gonna discuss how to approach schools and offer value to teachers and parents. Alright, thank you so much for tuning in.We'll talk to you in the next episode.
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[video on spotify] the moral dilemma that i'm faced with most often is whether or not to choose convenience. i started to notice that the hyper-convenient choices that used to be my default were actually making me feel depressed, isolated, and unhealthy. so i decided to reintroduce inconvenience into my life, and today i'm going to share some examples with you. Learn more about your ad choices. Visit podcastchoices.com/adchoices