Opt in Profit

Today, I am talking to Brit Kolo who is the creator of the Marketing Personality Type Framework (this post will contain affiliate links, but I love and trust Brit and the products she creates). and the host of the Marketing Personalities Podcast. Her brilliant framework is designed so that you are matched with the best marketing strategy based on your Meyers Briggs personality type. She is definitely here to shake up your marketing and inspire you to grow your business in a feel-good way. In this episode, we are gonna go deep and help you find your true self and grow that business of yours without being fake or sales while tying all of that into the perfect opt-in you can create for your business. See acast.com/privacy for privacy and opt-out information.

undefined See acast.com/privacy for privacy and opt-out information.

I am so excited today because am going to be talking about something that everyone always asks me about – what type of opt in they should create. It’s a common struggle because it’s easy to feel like you have to create the same thing as everyone else in order to be successful at it. So, you might do a challenge or an email course because it was successful for someone else with the idea that it’s definitely going to work for you and most often times it does not (from my experience), at all OR, it does work a little but it feels kind of icky. When you are creating an opt in there are a few things that you should definitely consider and that’s what I want to talk to you about in today’s episode. See acast.com/privacy for privacy and opt-out information.

Today's episode was a masterclass turned podcast, and it will help you learn what you need to do to design, package and sell your first (or next) digital product! See acast.com/privacy for privacy and opt-out information.

I hear this question a lot which is why I wanted to share 3 of my fave selling platforms that fit on any website platform and any budget! No more worrying about having to set up a big tech mess for your shop on your website, these 3 platforms are so crazy easy to set up!  See acast.com/privacy for privacy and opt-out information.

In this episode of The Opt-in Experience, I’m talking all about my favorite free tools that you can use to create an online course, or any free/paid training for your audience, along with a few paid tools that are well worth the investment.  See acast.com/privacy for privacy and opt-out information.

Ever wanted to host your own Virtual Summit? In today’s episode, I’m talking with Kyrsten, who is the creator of the Launch Brand Grow Community and one of my biz besties! We’re going to talk about her extraordinary opt ins, which are her Creative Virtual Summits. She's already put on two virtual summits and will be having another one in just a few weeks! Go grab your ticket here: vanessaryan.co/growth-summit See acast.com/privacy for privacy and opt-out information.

So you are all ready to create a course (and maybe even have created the course) but when you launch it you can’t help but ask yourself “how do I sell an online course”, am I right? Without a list or large following, it’s going to be hard to nurture subscribers and get people to actually click that buy button. Creating an Opt in that relates directly to your course content will help you build a list of people who will be more likely be interested in the course itself (which will make the selling part a whole lot easier).  See acast.com/privacy for privacy and opt-out information.

Learn the four steps I always take to be sure that I am creating products that people want, need and will buy!  See acast.com/privacy for privacy and opt-out information.

Quizzes are fun and fantastic Opt ins! They provide people with instant gratification, if people engage with the quiz, they love to see their results from the quiz. For me anyway, quizzes bring back a lot of nostalgia for the magazine style quizzes that I'd take in magazines like Seventeen or Cosmopolitan when I was younger.   See acast.com/privacy for privacy and opt-out information.

Today I'm talking about how to use your opt ins to make money. Opt ins are your freebies, your content upgrades, lead magnets, anything that you are giving away to people for free in exchange for an email address. I'm going to talk about how to actually make money from those opt ins. See acast.com/privacy for privacy and opt-out information.

In this episode, I talk about a missed opportunity of many bloggers and business owners: Their Opt in Thank You Page! This is the perfect place to start when engaging with your subscribers and turning them from just a subscriber to a friend who loves and enthusiastically shares everything you do. We cover creating an upsell that aligns with your opt in, featuring more free and related content from your blog as well as a simple but effective page that encourages social sharing. See acast.com/privacy for privacy and opt-out information.

It might feel like having a landing page is too much of a time sucker or that it's redundant or unnecessary, but here's why your Opt In should definitely have its very own landing page. First of all, having a landing page keeps people from being distracted by everything else you have going on. By having a full landing or sales page for your Opt In, you're creating a space where they can focus fully on the benefit of THAT Opt In, rather than everything else on your website. See acast.com/privacy for privacy and opt-out information.

Hey friends! I'm excited to talk about the different pages that make an irresistible Opt in that will help your new subscribers connect with your content and actually use your opt in! It also includes a sweet little tip on how to add a call to action button! See acast.com/privacy for privacy and opt-out information.

One of the major benefits of having a resource library rather than only one Opt In is that a resource library can be a great Opt In itself. You can still have each of your individual Opt In freebies, but if you make them a part of your resource library and then make the resource library the opt in, it can really sweeten the deal for potential subscribers. See acast.com/privacy for privacy and opt-out information.

In this episode, I am literally giving you an a+ strategy on how to turn your Facebook like or Instagram live into an Opt in! Repurposing your content not only saves you time from having to create content for every platform from scratch, it also allows you to reach even more people with the value you are already giving to your community. See acast.com/privacy for privacy and opt-out information.

But wait, aren't opt ins free? Yes, they definitely are. However, you need to be prepared to spend some time with customer service to take care of your people when your opt in really starts taking off! People will send you love notes telling you how much your opt in rocked their world, but they may also need a bit of help. Customer service is important for opt ins too, especially if you want to turn your new subscribers into clients or customers! See acast.com/privacy for privacy and opt-out information.

There are so many different types of opt ins that you can give to your new brand besties without feeling like you are giving them something that is boring and over used. In this episode I talk about some of the most popular forms of digital opt ins that you can create, and how to combine a few to make an opt in that people will send you love letters over! See acast.com/privacy for privacy and opt-out information.

You know that time you had a million opt in ideas, and couldn’t decide on ONE because you had no clue what people want or need? Yes, me too (and like, everyone else). It’s easy for people to say, “just ask your audience what they want” and yes, that does work unless of course, you have no audience. That leaves you in opt in limbo, wondering how in the world to create an opt in that your audience will love your for. In this micro episode, I talk about some of my favorite ways to do some simple research to get a better idea of what you should create (and I also give you a gentle nudge to just get started, girl).  For full show notes links and free templates and training head to vanessaryan.co/thanks-friend See acast.com/privacy for privacy and opt-out information.

In this episode, I talk about ideas for opt ins that will grow your email list during a launch! Let's dive in! See acast.com/privacy for privacy and opt-out information.

Today we’re talking about how many opt-ins you actually need for your blog or your business. This question pops up literally all of the time. People are wondering, so how many opt-ins do I need? Should I create an opt-in for every single blog post? Should I only create one opt-in? What is the opt-in sweet spot, if there is a sweet spot? P.S. There totally is. We’re going to talk about quality versus quantity opt-ins, in which case quantity might actually be better for you and what to do to turn it into one quality opt-in. I'm also going to tell you different ways that you can decide how many opt-ins you need for your blog or business. I’m going to give you a little hint. It's not actually rocket science, it's opt-in science. So let’s dig into it. See acast.com/privacy for privacy and opt-out information.

In this episode of The Opt-in Experience, I talk about what an opt-in is, what it can do for your business and my experience with creating them. See acast.com/privacy for privacy and opt-out information.