Podcasts about thank you page

Welcome to our month long ask me anything series.  Got a question you want answered? Follow me on Instagram @kate_doster   Today we are tackling all your newsletter related questions including: What is the best day to send newsletters? Is it okay to email twice a week? When is the best time to send newsletter? How do re-sends work? Are they a good idea? What happens if someone signed up for alot of my freebie at once? How many freebies should I have? Should someone get my welcome series if they buy my product on my Thank You Page.    Limited Time Free Access: THE COOKIE EFFECT MASTERCLASS How to send emails so good, subscribers lick the screen.

There’s much to learn about tech when you’re launching your business and terms like “funnels”, “lead magnets”, and “email automation” are common topics of discussion. Many of these topics we cover extensively on this show. But, on this week’s podcast episode we’re talking about one specific component that is often overlooked when creating a new lead’s journey into a relationship with your business; the Thank You Page.     Many companies overlook the power of what a well designed “Thank You Page” can do for your business. But not you… because in this episode we’re covering the role of “Thank You Page”, what should be included in yours, specific uses for “Thank You Pages”, and the two primary “Thank You Pages” that every company needs! At the end of this episode you will: Know the two “Thank You Pages” every business needs Understand the purpose of a well designed “Thank You Page” Have your wheels spinning for what should be on your “Thank You Pages” to make them awesome.   To learn more, visit the show notes   Get Connected! SweetLife Company: Business Consulting for EntrepreneursSweetLifePodcast on InstagramSweetLife Podcast & Co. on Facebook SweetLife Insiders Community

And we are back with another Wednesday episode. Here's a funny story for you. So I know I talk a lot because I love talking. Like I really, really loved her. And the truth , is that I like talking whether I'm happy or sad, see if I'm like sad or down. I like to talk my way into movement, happiness, clarity. And then when I'm happy, I talk my way into more clarity and creation envisioned. And so I love talking. And with that today's topic is one of those topics that I could talk about for 45 hours straight because of the traumatic impact that will have on your life and business, when it comes to relationships with customers and utilizing the resources that are in your space.And so here's what I did. This might be TMI, but you guys know I'm kind of past the TMI point. I have to pee really bad, but I gauged my interest that I figured I could hold it for 20 minutes, which means that this should be a less than 20 minute episode, because I'm going to hit a point where I'm not willing to hit pause and I don't want to get a UTI.And so today we're going to talk about the two most wasted pieces of real estate on the internet and how you can optimize them and by on the internet, I mean, in your world. And so. I've talked about this a lot, but I still don't think people have truly understood the gravity of these two pieces of real estate.And there's other ones besides this are just as important, but these tend to be the two most neglected ones. So the first one is confirmation pages, right? So when you think about somebody getting a lead magnet, the thank you page, the next one would be like a confirmation. Should they order something? Their receipt page, they sign up for a webinar or there. Webinar confirmation page, you know that whatever it is, a confirmation page, that's the first one. And the second one is transactional emails and by transactional emails I mean, emails that are auto-generated. So like you'll send out a newsletter, you'll send out the sales email. You'll send out a fulfillment sequence. Transactional ones are order receipts, shipping notifications, rebills subscription  purchases, sometimes depending on your platform, webinar calls. But transactional emails are regulated a little bit differently than emails that you send through your CRM.If you run a Shopify store, legally, a customer has to get their receipt. And so those transactional emails are treated differently. They do not go through as many spam filters. They're not great at the same because a customer has to get it. You don't have to worry about a transactional email hitting a spam folder.  And so most people neglect them and leave them at default. But sometimes it's your actual only end to get into an inbox because of your reputation score or their relationship with their emails or things like that.So the two most wasted pieces of real estate when it comes to digital marketing or even straight business in person like you might run a brick and mortar business, but if you do anything online, you're having customers give you their information exchange value. And in a confirmation page, it is the first touch point that a customer feels sees or experiences is post a transaction with you. They gave you their email, they had a confirmation page. They gave you their credit card. They had a confirmation page. They gave you something and hit this page.That experience normally dictates and sets the paradigm for the entire relationship. That thank you. Page has the ability to turn a onetime customer into a lifetime customer, or turn a potential lifetime customer to give me a refund. I don't trust you. And people neglect them all the time. Everybody focuses so hard on getting the yes to the date or getting the engagement or getting somebody to marry them, that they forget that marriage takes work relationships take work. You can't plant a flower and expect it to grow on its own. You have to water it. You have to tend to the soil. And if you plant that flower, I E you just cut the sale, or you just got the email. You're going to end up with a whole lot of dead flowers or no vegetables in your garden to feed yourself. And so when we think about this, we have to remember that saying nothing is saying something, and it's not saying something good.If you give somebody a lead magnet. And they had a confirmation page and there's nothing on there to help them, or you're upselling them into something different. You're creating an anti-marketing machine. You're literally saying like, Hey, I promised I'm going to help you lose weight over the next seven days for free. But now that I have your attention, I'm going to bait and switch you and try to sell you something on this confirmation page, instead of making it optional or telling them to check their email or helping them lose the weight for seven days, then realizing that all of them will commit. Or you think about somebody buying a product?This is why confirmation pages are my favorite, most wasted pieces of real estate. Especially if you're in like the digital marketing game, like where you sell digital products. But think about it. When we buy things, we buy things based on emotion. We make emotional decisions when we buy things. And there's this emotion that a lot of people experience when they buy things and it's called buyer's remorse. You go buy something you've wanted forever. And you have that period where it's like, Oh, did I get it? Do I need it? Or now that I have it, that I really want, it was an impulse buy, blah, blah, blah.Regardless of where it comes from, the worst thing you can do. The worst thing you can do in marketing is run. Find somebody how much money they spent and increase their buyer's remorse. Like if you're selling a $25,000 mastermind and they check out you better not have the first thing that they see, the fact that they just gave you $25,000 and now they have to jump through four more hoops to get it. How about you have a video of yourself? Walking them through what's next, giving them something that's there helping them take the first step in their journey, acknowledging them for taking the first step of their journey and moving their seat down to the bottom of the page. If you're selling somebody a supplement, right?There's a gap between when they bought the supplement and when it's going to be in their house. But the truth is that, that if they bought a collagen or a whey protein or a pre-workout or a vitamin D or a fish oil that they're taking it for one of the feature benefits that you promise them and you and I both know that there are other things that they can do in their life that will help that supplement work better, but also help them in the current moment. And so instead of having the thank you page and be like, Oh, by the way, here's the $322 you just spent on supplements, have a video there, or a gift there, or a PDF there or something there that says, Hey, I'm super stoked. I'm going to kick the ups driver in the bow and make them drive as fast as possible. But there's still going to be four days till we get these to you. But right now I want to give you a win. Here's my video on proper nutrition or sleep or a weight loss protocol or a keto recipe, or my favorite smoothie or my favorite post-workout smoothie, or my favorite pre-workout stretch, or my favorite meditation that I want you to do today. And every day until your supplement arrives and then take your supplement on top of it. And it's going to help increase your results and the efficacy of the supplement.You have to remember that thank you. Pages and confirmation. Yeah, the first step in the fulfillment of a customer journey. That you promise them. And if you're not utilizing them, you're failing your customer. You're making it harder for them to achieve the results. And in turn, you're making it harder for them to become a repeat customer because the enemy of your business is not that somebody doesn't buy your product, the enemy of your businesses, that somebody buys your product and doesn't use it, or doesn't achieve that desired result because of a lack of accountability follow through or intention on our part.Because if somebody buys your product and doesn't achieve the goal or doesn't use it, they're going to forever blame you. They're going to tell their friends, you're going to create an outside marketing machine. If somebody buys your product, but you help them drink more water, sleep better, move better, accomplish a goal before your product even gets there and then are permeating other parts of their life and helping them achieve the goal.They will not only buy more product, but they will sell more product for you than anybody else could ever do. The more than any Facebook ad could do any YouTube ad could do. And that power is.great. It is great. But if you leave somebody hanging, somebody buys a product, you hit them with a default confirmation page.They don't hear from you until your product gets there in the mail six days later, and then you never emailed them again, except to tell them about another sale. There's a good chance that product became shelf help. It was a supplement that went in the cabinet was a product that they never opened the box. It was all of those things. And so you are setting yourself and your customer up to fail by not managing that customer journey at every single step of the way. And no matter what you do, whether it's mobile or desktop, the first touch point in a customer experience post a transaction is a thank you page or a confirmation page that has to be utilized.And so you need to acknowledge them for what they did. Oh, my God congrats. You just took the hardest step in losing the weight and over the next seven days, I'm going to help you take all the easy ones, but you already did it. Commitment was the first step, or I bought a setup to lose weight. You did it.Like the hardest step is committing and you just did it and the supplements are on their way. So let's make it easy right now. Here's the thing I want you to do right now to take you two minutes and it'll set you up to win, but I want you to know that I'm proud of you or thanks for buying my email. Of course, the truth  is that you just separated yourself from 99% of other marketers, because you actually care about your customers and I'm proud of you.You want to acknowledge them for where they are, acknowledge them for the choice they made, acknowledge them for the decision that they made, because you are filling their. Bucket to give them the energy and momentum to achieve the results you promised. And that's your job to do is to be that coach. Next thing, like I said, deliver a product, deliver a gift, surprise and delight. Get rid of buyer's remorse. What's the easiest way to get rid of buyers remorse is give something, someone a surprise or a new value. Like, think about it. You go buy a car, right? Literally you buy a car and then the moment you're done buying the car, they're like, Oh my God, just wait around. Here's what we're going to do.We're going to put a bow on it. We're going to detail it. We're going to give you 25 free tanks of gas. Bring the car back to the dealership as many times as you want for us to wash it. And they're trying to get you to forget about the purchase so you can enjoy that experience to let you play with it.They'll touch it. They'll tell you all the features about it. Like it happens everywhere. And you need to be delivering that same experience. Another thing you can do, and this is a really, really big one. When I say it's the first step of the customer journey, give them very clear, intentional, next steps for success. And so if you promise them a lead back then and you delivered on that page. Then you delivered on that page, but then you tell them there's also an aversion in their inbox, so they can save it for later. Or, you know, if you send them a video and you give them your workout guide, but you can't put it on that page, tell them to check their email with this civic subject line and go download it.So they put it into practice and learn how to open emails, but do not. And I mean, do not under any circumstances, just give them a receipt. And when you think about it, you think about a conversion. You think about an optin you think about whatever it could be a warm customer, be a cold customer, but no matter what they felt warm through that whole journey, pre transaction, they felt warm on your ads, on your emails, on everything.And then the first thing that gets delivered. Post that sequence is cold and it's a letdown. It's like, you just used me. You got what you wanted and now you don't care about me, but we need to make people feel seen, heard, and respected at every step of the way. And that confirmation page sets the context for the rest of the relationship, which then brings me into the second, most wasted piece of real estate, which is transactional emails. And transaction emails,primarily are in the transaction world of like monetary exchange. There's not transactional emails when it comes to like opt-ins and stuff, except a double opt in. And so when we think about transactional emails, primarily. The monetary exchange, they bought a digital product.They bought a physical product. And if you're speaking about it with content like lead magnets or newsletter, opt-ins, you're only transactional email per se. The first one would be the double opt in confirmation. If you do double opt ins. But what do we do on these. We do the same things. We acknowledge them for the next steps.We fill them with content. We give them very clear steps for what they need to do next. So if you think about it, I'll give you a tangible example and I'll just use supplements. Cause everybody understands supplements, right? If somebody buys a, let's say they buy a whey protein because they want to build muscle.We know  that person works out, eats clean is into nutrition. So we can make up that they're going to benefit from sleep and mindset and movement and hydration and all these different things. And so then we think about this, we go through the customer journey, no matter what, if they buy whey protein, even if they bought it once or 10 times, they're not going to lose by getting.A gift on that page. Maybe we give them our ultimate biohacking guide or our guide to building the ultimate muscle. Or maybe on that page, we record a video and we tell them we're here to support them. And we want to help them accomplish their goals, whether it's to build muscle, lose weight, or maintain, but they need to go check their email because.I sent you a receipt, but on that receipt email, there's  a surprise for you. So go look for the subject line, boom. And then in that email is actually their receipt. But above that receipt is talking about their after sale and be like, we really want to help you. We couldn't put this on the thank you page, but we put together these three PDFs for you.We have a weight loss guide, a muscle building guide and a maintenance guide. And I want you to. Pick the one that best supports you so well, we're shipping your product. You can get to work now and putting this into practice so you can achieve the best results. And now all of a sudden that receipt that was like, Oh, you just spent $340 or $79 has content and value in it. And then they're going to get it in their inbox no matter what, because it has to be delivered legally because they transact and that receipt has to go. And now you're setting the context of the relationship. Plus you're guiding them on a few different modalities. So I say this a lot leadership. Isn't saying something once it's saying something as many times as required to the last person gets it.So on that confirmation, and thank you page, you're going to tell them, this is the first thing you need to do. This is the first thing you need to do. And in that email, you're going to tell them again, this is the first thing you need to do. This is the first thing you need to do. And you're delivering the same message because what you're doing is creating this container of accountability that lets them feel safe and creates momentum for them to accomplish the goal that was promised. And so then you got it. It's sitting right there and you can do lots of things with these. I give tons of examples of this, and I cover this fully in our email course, because obviously this is a big topic in writing these out the mapping, these depending on the industry. And I teach all that, but really just think about it.What could you give somebody? What could you put on that? Thank you page. It would get them excited to go into their inbox and use that transactionally mode to deliver something, to surprise and delight, add value. Given the next steps of their customer journey or take them path. Think about it. Just meditate on it.Think about it. Your customers pay attention to what they're doing. Go look at what all your competitors charge for and give it away for free on the thank you page. Give it away for free in the email. Add more value than everybody else out. Care the competition. So then let's say that first email was the receipt. Well, now we know that we should be sending shipping emails if we're selling a physical product. Well, I talked about this a couple minutes ago. What's the worst thing that could happen. If somebody bought your product, that they don't use it or become shelf help. Well, are you going to assume that when they get the box, they're going to know what to do with it? No. So you have to tell them, so in that second transaction email, like a shipping email, what could you do? You could be like, we just kicked the ups guy and threatened. If he stole your supplements. One more time. We were going to fire him. So keep your eyes peeled because they've known to be so good that the delivery guys steal them. But here's what the box looks like. The number one mistake people make when they get our supplements as the males, they put them in the cabinet. But the truth  is that the supplement start to working. The moment you take it. So in your box arrives, I want you to open it and I want you to put it on the counter next to your bed in the cabinet, in your refrigerator or under your car keys.So you have it readily available where you can't forget to take it. And. I want you to take a picture of you taking it the first time, the moment it gets to your door, posted on Instagram with the hashtag blank and tag me, and I'm going to pick one person a week to giveaway a six month supply of their favorite product.And then of course it's like, Oh, here's your shipping number? Here's your boom. But now I'm creating a reason. I'm opening a loop for them, the Zeigarnik effect.  But I'm leading them. I'm like, Hey, when your box comes, do this and I've gone so far as like, when your box comes, grab it, grab a knife. Walk to your counter or mail opening spot of your choice. Open it, take out this. And I tell them specifically what's in the box, because then they're curious about it and then take out this and then do this, mix it into this smoothie and go, and that's your job to figure out what's gonna work the best for your customers, but isn't that better than a boring, Oh, your product shipped.It's like surprise the, yes. God is not the only gift I'm giving you.  Like play with it, play with it.  Santa Claus is out for delivery dressed as a ups guy, like play with it, play with subject lines, play with what's in there, but then you think about it now on that receipt, they got a gift, they got something done. And then on the shipping one, you told them what to do. You showed them what the box would look like. You gave them on a deal. When it OB be there, you told them what to do to set them up for success. You held them accountable to what you promise them. And then if you do deliveries, If you do delivery confirmations, then you can utilize those as well.You can play with humor, you can remind them again to open it and use it. You can give them your favorite recipe to use it. You can give them your protocol, but I want you to use those transactional emails to further enhance the customer journey that you have promised to take these people on. And so that's why I see these as the two, most ways to piece of real estate, right?So you have the transaction emails, right? Which we just covered. Then you have the confirmation pages. And if you pay attention to those things and you utilize those things, they are assets and they are forced multiplier assets because now you're not competing against an inbox or other emails because you get them in that moment and they come looking for you versus waiting for them to find you when that email. And then there's a good chance. Is that in your fulfillment sequence for your product? That it might hit spam or it might hit their promotions tab. And so when you think about that, you're like, Oh, well, I send a transactional receipt. You know what I can do in that transactional receipt? I can also tell them there's another email in their inbox with a subject line and to make sure they check it just in case it hit the spam or promotions tab, because it has a secret recipe in their form, or it has our five-minute printout workout print out today. Or it has a bonus training I forgot to tell you about, cause I want it to surprise you like Santa Claus. But you have to remember that if you're not utilizing every ounce of real estate that somebody comes into contact with, you're not improving upon the silence and you're not helping them take that journey.You're actually creating a lot of back doors out of your business and creating an anti-marketing machine. So when it comes to the transactional emails on the confirmation pages, I see those as the two most wasted pieces of real estate. In digital marketing or in marketing in general. And so you need to take some time. You need to look at those. Now one caveat here is if you're on Shopify and you're not on Shopify  plus like the big tier you're. You're limited to what you can edit on that page, but you can still use tax and you can do it. So that is up to you. We've done everything depends on what platform you're on and things like that.But I want you to be intentional about all of this. I want you to tell people, I want you to design this journey so you can help achieve the results that your customers are expecting. And then they associate that success with you. They buy more products, they tell their friends, they come back and get more.As a reminder, the confirmation page and the transactional emails are the very first things that people see after they commit to sharing personal information with you or giving you money, greet your people at the door and help them feel confident in their decision to trust you. That distinction is the biggest difference between your company working longterm.And not working that touch point, that paradigm setting touch point, determines the entirety of that customer journey. That first impression of like, okay, I've been courting you for a year. You finally trusted me and gave me your credit card. What experience am I giving you? Or you saw my cold ad and I promised you I'd take care of you.But then the first thing you see as an upsell or the first thing you see is a transactional email, or I promised you a seven day guide, but now I'm trying to get you to pay me. You have to be congruent with your word across the board, or people can not trust you. So those are the two main, those are the two, two most wasted pieces of real estate digital marketing that I see and how you can use that.Now as some bonus ones before I go pee, because I'm coming up on time because my bladder is shrinking as we speak, or that's what it feels like. Think about all the other areas where you touch customers that are wasted, what are their boxes look like? Are there inserts in their boxes? Are there handwritten letters?What's on your packaging? Where can you improve? When you ship somebody a supplement or a physical product? Could you get their address? Cool. Do you want to send them a separate handwritten card? Did you collect their birthday? Do you want to automate a birthday card? Did you get their mailing address and want to give them a.A bonus gift, like think about it. And don't always try to cram it in. You can mail somebody, a letter for a dollar and 7 cents. That's handwritten. Once you have their address, then technically if you did it yourself and had a staff member doing it or team, or you did it yourself, you could mail somebody a letter for 43 cents plus the cost of paper and an envelope, but don't send it the same for their product.Does you have the ability to dictate the success of your business by dictating the depth of the relationship with your customers? And only you can do it and only you can make it work. So that's today's episode. That's another winning Wednesday. I can't wait to see your confirmation pages. Your thank you pages and your transactional emails.

Today we’re going to talk about the only three things that you need to start email marketing. If you haven’t started implementing this into your business yet, you need to! Email marketing makes it easy to reach out to people in our market and stay front of mind. The idea is there are a lot of people who aren’t ready to buy right now. However, they may be looking for tips to help them out in the moment and eventually will be more inclined to make a purchase at a later date. When we have an email list, we can control the communications with our customers, and it will change the game. Email marketing has been a part of my business for many years, and today I’m going to break it down for you to simplify it so you can implement this strategy in your own business.  If you are interested in building your email list and have been following what I’ve been sharing, pick up a copy of our playbook. It’s the exact process and steps that I use for all of my businesses. There is an entire section dedicated to email marketing to help you out.  Now let’s get right to the three things you need to do email marketing the right way and to keep it super simple. You Need To Have Your Lead Magnet  Before you even start, you need to know what your market wants so you can create a valuable lead magnet. Make sure that it’s niche-specific and isn’t too broad. If you haven’t decided what your lead magnet is going to be, that is what you need to work on. The market may not even realize what they need until you create it, and that’s ok. Just make sure that it’s specific and calls out a problem, solution, or something that your audience wants. Make sure to keep it simple, especially at the beginning.  Create a Landing Page  All you are going to do is put the lead magnet on the landing page and drive people to that page so they can sign up to get their freebie. On the landing page, you’ll be collecting their email address that you’ll add to your email list. Don’t talk about driving traffic to your site until you have your landing page ready to go.  Email Auto-Responder  We use Converkit and absolutely love it! Inside Convert Kit, you can actually create landing paging so you can do it all in one place. Make sure that you dont overthink it. Simple is always best when it comes to email marketing.   Bonus Tip - Add a Thank You Page  The thank-you page will let people know you’ve sent their freebie and will include an offer for one of your products. It’s an easy way to upsell and promote your product. Even if they don’t purchase the first time, you now have access to their email and can reach out again at a later date. I recommend always creating your own custom thank you page and avoid using the word “subscribe” to make it more personal and provide added value.  If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience.  As always I am here for you, I believe in you and am rooting for you. Now its time for you to take action and go rock your brand!  Take-Aways From Today’s Episode  You Need To Have Your Lead Magnet (9:31) Create a Landing Page 11:50 Email Auto-Responder 12:45 Bonus Tip - Add a Thank You Page 14:20 Quote: If you haven’t started email marketing or haven’t leverage your list, its time to get serious about building your own email list. There is so much you can do to have it help you positively promote your business while providing genuine goodwill to your audience. 

En este episodio, aprenderás a incrementar el valor promedio de tus pedidos en tu tienda online en 3 simples pasos. El E-Commerce ha cambiado mucho en los últimos años. Ahora es más fácil que nunca pedir productos a través del internet y que te los manden directamente a tu casa. Tambíen puedes hacer lo mismo con servicios intangibles! Y no, no tienes que ser Amazon para poder vender online! Lo primero que necesitas es, por supuesto, una tienda online. Si ya tienes una página web hecha, en la que puedes aceptar pagos y hacer envíos prácticamente automatizados, entonces ya estás en buen camino. Asegúrate de que tu página esté hecha, ya sea con Wordpress, Squarespace, o, Shopify. Para el E-Commerce, la mejor de todas para principiantes es Shopify! Sin duda. Luego, tendrás que instalar ciertas aplicaciones o "widgets" para tu website. La primera será una que te ayudará a capturar la información de contacto de las personas que visiten tu página web. Luego, necesitas una app para poder hacer Upsells y Downsells. Esta te permitirá ofrecer productos complementarios que tus clientes podrán fácilmente añadir al carrito. Y, por último, te recomendaría una app que te ayuda a generar ventas LUEGO de que tus clientes ya hicieron su pedido. Esta app te permite hacer ofertas en la Thank You Page. Esto te permitirá generar más dinero de tus clientes. Así que si quieres empezar a vender más en tu tienda online, y quisieras ayuda con estas Apps, no dudes en contactarme que con gusto te ayudaré. Lo mismo aplica para la gente que aún no tiene una tienda online pero les gustaría empezar. Tambíen puedo ayudarte y crear una Website para que puedas vender tus servicios o productos. Empecemos hoy! Si pudieras compartir este podcast en tus redes sociales, con amigos y familia, te lo agradecería muchísimo porque me ayudará crecer y poder alcanzar a más personas que podrían estar interesadas en hacer crecer su negocio. Cualquier duda, comentario o interés en colaborar, no dudes en contactarme que con gusto responderé lo que quieras saber. Gracias de antemano y espero que lo disfrutes. Me puedes contactar aquí: Website: http://www.juandiego-diaz.com/ Instagram: https://www.instagram.com/marketingybusiness/ Facebook: https://www.facebook.com/marketingybusiness.net/ LinkedIn: https://www.linkedin.com/in/juan-diego-diaz/ TikTok: https://www.tiktok.com/@marketingmentor Twitter: https://twitter.com/juandiego_502 Saludos, Juan Diego

The majority of marketers are leaving money on the table.When you’re crafting an offer, you need to make the most out of every single component. Make every page work towards reaching your goals.Every survey needs a thank you page. But even those who understand the value of showing appreciation to your audience frequently miss out on a huge opportunity to make a little extra.I’m talking about found money.Yes, your thank you page is an excellent way for you to acquire additional conversions. It performs amazingly well, whether you’re using a lead magnet, trying to make a sale, or just getting people to engage with your brand.For this week, I’m going to show you how to create a fantastic thank you page so you can supplement your marketing efforts and drastically increase your conversion rates.But there’s more!I’m going to share a full outcome page framework for you to use when creating segmentation surveys. While going through the steps, I’ll refer back to some of the top tips and techniques we’ve explored over the last couple of months.Tune in for an hour-long episode of the Performance Marketer Podcast, recorded live inside of my exclusive Facebook Group.And if you want to stay updated about my monthly membership program and the SurveyDetective platform, while getting bonus content from the show, sign up to my waitlist using the link below, in the Additional Resources section.Key Takeaways:What is found money? (1:52)How to create a thank you page for an investigative survey (4:23)Setting up an outcome page for your segmentation survey (9:59)How to chose a headline for your outcome page (13:38)Should you bother showing appreciation to your audience? (14:58)Why you need to be perfectly clear and precise about your lead magnet delivery (16:15)How to relate with your audience on your outcome page (24:20)Listing out segment-specific desires and objections in a question format (28:43)Transition time - presenting your core offer (30:17)Answering segment-specific FAQs to entice logical buyers (33:36)The proper way to add testimonials to your outcome page (35:33)How to perk up your offer using bonuses (37:23)A list of things you can offer on your thank you page (39:10)Additional Resources:Eric Beer's One Affiliate Offer Challenge: View NowSign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here---Connect with Eric!Eric’s website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

One thing many marketers get confused about is how long you should wait to try to sell someone who has just opted in as a lead.    And should you wait and build a relationship first before asking them to buy something?    It seems there are varied opinions about this... for example there are ascension type email sequences that some well known marketers use to build a relationship before selling.    But there's an old saying that sums it up perfectly for me... always strike while the iron is hot   You can build a relationship by all means... by why not offer a product that can help solve a person's problem.    Here's the 3 main reasons why you should strike when the iron is hot... As Chris Smith says... Time destroys all things. Your ability to convert an internet lead will be directly impacted by your ability to convert them FAST. The lead has just proven they are interested by opting it and they are in an action taking mood... so why not capitalize on the micro commitment they have taken.  The most valuable real estate in a funnel is the THANK YOU PAGE... immediately after a contact has opted in. The problem is so many never even think of this and just use the thank you page to do exactly that (thank them).    Obviously, if the new lead doesn't convert on the thank you page, then you need to add as many follow up attempts as possible via email and retargeting.    It's also important to make sure what you offer as the first purchase, is the next thing that makes sense after what they have just opted in for.    Some businesses that are mainly focused on lead generation will have different goals than selling on their thank you pages, such as scheduling appointments for example... or ringing the person who has just opted in. 

Today I have something super cool for you

You may have never considered your Thank You page a conversion goldmine, but guess what? It’s a perfect place for collecting customers’ emails, getting feedback, and boosting sales.In this episode, we'll tell you exactly how to do that.Tune in to hear 8 ideas for turning any Thank You page into a conversion powerhouse. Then create a Getsitecontrol account to start bringing theory into practice.Here is a list of useful materials to help you along the way:How to create a lead magnet and attract email subscribersTactics for collecting customer testimonials on a websiteWhat is a Net Promoter Score survey and how to create itHow Customer Effort score can help you improve businessWhy it is important to use the Likert Scale on a website

In episode 8 we will be discussing strategies that you can implement to optimize the "Thank You" page and the "Order Confirmation Email" your customers receive after placing an order. Improving the communication of these areas of your business will increase revenue, increase returning customer rate, and reduce customer service inquiries. Listen to the episode and implement once you have the opportunity. These are "set it and forget it" action items that will pay dividends for your business down the line. Access my free video series to set a strong foundation for your t-shirt brand here >>> FREE TRAINING MODULE

  #004 How To Build Your Summit What is the one question to ensure you don't get screwed by a Virtual Summit consultant, plus how to remove 90% of the time needed to build out a summit with one single solution. If you are just joining us on The Virtual Summit Podcast, I highly recommend that you go and listen to the first three episodes to get yourself acquainted with the podcast. Remember, you can get the shownotes and resources at:  podcast.virtualsummits.com/004 and podcast.virtualsummits.com/resources   This is going to be a little bit longer of an episode but could possibly be one of the most valuable episodes you could listen to.  We are going to be talking specifically about the different ways you can build out your summit, what that looks like, and how to avoid a complete disaster.   It's an episode you want to listen to till the very end if you are serious about hosting a summit.   Four Ways To Build Out Your Summit: Pay someone else to build it Custom build it yourself (wordpress) Use a generic tool or software (ClickFunnels, Kajabi, Thinkific) Use the Virtual Summits Software  - Makes hosting a summit easier than ever before   Physical Components Of A Summit: 1) Landing Page 2) Thank You /Upsell Page 3) Summit Home Page 4) Individual Speaker Pages 5) Bonus/Gifts 6) Sponsors/Resources 7) Sales Page 8) Thank You Page     Additional Aspects: FAQ Page Support Page/Help Desk/Contact Page Group Area for group conversation   What Is The Difference Between A Summit Coach And A Summit Consultant? Coaches typically sell online programs that give you the information to host a summit.  Coaches typically don't do anything with you or your summit other than give you the online trainings and sometimes answer ongoing questions. Coaches are going to be much less expensive as you are paying for a program & no assistance.  You still have to build it all yourself. Consultants typically create most of the platform for you and are responsible for running the summit.  Consultants don't typically do anything outside of the summit platform creation and live summit tech support. Consultants are going to be much more expensive depending on the caliber of consultant.   Let's Dive Into The Four Areas Of Building Out Your Summit:    Pay Someone Else To Build It    Only really recommended if you have disposable resources, or you have done several successful summits & know your conversions & can make it profitable.   What The Process Looks Like Find a consultant or coach – They will do an in depth consultation. Understand what you want and are looking for and when you are looking to launch. They tell you the amount you need to pay them and then you agree They handle most of the heavy lifting as far as building out the site – usually with pre packaged templates they have created. You will still have to do all the speaker, affiliate, & sponsor recruiting, management & interviews. You will have to pay for all of the materials being built (usually software that they are an affiliate for) They will help guide you and advise you on insights into the marketing & launching You will have to create all the marketing materials, ads, emails, copy, and  paid advertising. They will handle any technical aspect or issues that arise during the summit. Once the summit ends your arrangement is finished and they are done You will still have to pay the monthly fees for all of the softwares & plugins they used to build your summit. (Usually generating them ongoing revenue until you stop paying).   How Long Does It Take Typically a summit consultant can get most of the summit up and built within 2 – 3 months If they have the ability to work on it full time probably in 1 – 2 months.  However, you will still need the extra 2 – 4 months for speaker recruitment, interviews, and marketing creation.    In total you could most likely launch your summit within 3 months based on your speed of speaker recruitment.     How Much Does it Cost Most good summit consultants are going to cost between $7,000 - $10,000.  High end consultants (or speciality niches) can be upwards of $35,000 - $50,000 & require profit sharing from the earnings of the summit.    Consultants below $3,000 are most likely less experienced or not high quality.      What Are The Downsides The obvious downsides are going to be the costs.  Summits typically don't have huge profit margins from the summit. (Most profits come from post summit income – check out episode 003 for more information on this podcast.virtualsummits.com/003).   So when you are paying out a lot of money to build your summit you are Decreasing your ability to take home the cash Increasing risk of actually losing money if your summit doesn't do well Consultants will typically remove themselves from the direct relationship of the success of the summit (mainly because they can't guarantee it's success and  don't want to be held responsible).  So they will only take responsibility for the creation of the structure, not whether the summit succeeds.  Which means you are ultimately still solely responsible for the success. This is why I typically don't recommend consultants for your first summit.  I think they are a great opportunity after you know you can generate results.  But before then you run the risk of paying a lot of money and ultimately not making it back. Ultimately the downside is the financial costs and the risk.  If these are non issues for you, either because you have the disposable finances, or you are confident in your abilities to create success then this can be a great option for you.   What Are The Upsides You don't have to do any of the work building the summit.  Allows you to move much quicker in launching your summit You have someone with experience who can help guide you You can stay in your zone of genius and let someone else handle the technical aspect You have someone to turn to when something goes wrong or if you have questions.   What Should I Know (or Ask) Before you ever agree to pay anything with a consultant here are the things you should know and ask.   1.  How many summits have you run before (and provide some examples)? Do your research.  Reach out to these summits and ask the hosts about their experience. This could save you from disaster in the long run If they have run less than 5 summits they are newer and pose more risk If they have run more than 10 summits they are most likely experience Anything over 25 is a well experienced consultant. 2.  What are the average results you typically get from your summit? If they can't give you an estimate or average that means they haven't generated any decent results. Find out what summit they got good results with and check with that host.  If they won't tell you which summit then they are lying.  RUN!  Always confirm this with the summit hosts.  Many times consultants will “exaggerate” their results.  3.  When was the last summit you helped create? If it's been more than a few years that is a red flag.  It means this is probably not their main expertise and are just trying to do it on the side to generate extra income. 4.  Where did you learn to create summits? This is more in relationship with question 1.  If they have minimal experience, then how do they know how to run a summit?  If they have had training, then maybe it's worth it, if not then they are just guessing and it's your money that will be the gamble. 5.  What exactly are you going to do and what are you not going to do? Always very important to have in writing exactly what they are responsible for doing (and not doing) to hold them accountable.  This should be done before you pay them anything Afterwards they will opt out of doing more work Additionally this is just good to know so you are aware of what you need to be ready to do. 6.  What happens if for some reason this summit bombs? This is a tough question that no one wants to ask, but honestly is something that needs to be asked.  Are they holding any of the responsibility for this summit to perform well?  If not, then that is a LOT of risk on your shoulders.   They should be willing to at least provide guidelines and agreeables to what is a successful summit, an ok summit, and a “bomb” or bad summit.  They should be able to offer you some kind of peace of mind that they have a little skin in the game. 7.  Will you allow me to pay you partially upfront & the rest from the results of the summit? This right here is a huge tell and also relates to the question above.  If they are confident in their abilities to help your summit be successful then they can at least put some amount (even a tiny amount ) 10% -50% of their payment could be taken out of the summit results or profit If they are completely 100% against this and don't even at least consider it, then watch out.  That means they already believe the summit isn't going to do well.   If they don't think it's going to do well then you really don't want them consulting.    How To Get Started? Easiest way is to go to our resource area over at VirtualSummits.com and see the list of our approved consultants that we have vetted & recommend.  (if you are a consultant and want us to check you out then get in touch with us.) Additionally you can reach out to our team and see if you qualify for our Virtual Summits Immersion Programs.   We typically only work with clients we know we can get great results with and we definitely take responsibility for the success of the summit, but we have a limited number of spots we work with each quarter.  You can send us a request for more information to info@virtualsummits.com     Build It Custom Yourself (wordpress)   This will be a much shorter version to get through.  This is only for the bravest of entrepreneurs Ones that have either great knowledge & skill in building websites and landing pages.  Have a lot of experience in creating items from scratch using wordpress.    So most likely the entrepreneurs like myself that were out there creating before things like clickfunnels, kajabi & Thinkific were around.      What The Process Looks Like? You map out what you want your summit to look like.  How many speakers, how many pages.  What color schemes, fonts and special items You then begin building it using wordpress and plugins like wishlist member, deadline funnels, thrive cart, disques chat box, and every other technical tool that goes into building out a 100 page event like a summit Then you pray nothing breaks and you linked all your links correctly. (which you didn't, I can already tell you that) ;)   How Long Does It Take? If you have never done this type of thing before, you can plan on it taking you roughly 4 months of non stop (30+ hours a week) of creation for about 2 – 3 months. That's not counting the interviews which will most likely take another 1 -2 months of part time (15 – 20 hours a week) 0f time. If you run more than one you can reuse your original (clone it) and it will save you about 1/3 of the time.  You will still have to spend a lot of time because you have to edit everything inside of the pages.   How Much Does It Cost? If you are someone that knows how to do this you will probably have some specific tools that you want to use, so the cost might be different When I built my first summit – it had 7 softwares & 26 plugins all frankenstined together It cost me roughly $6,700 in total I was able to streamline the process (after I created the first one) to about $2,500 - $4,000.  Because I could reuse a lot of the same tools I had already paid for.    What Are The Downsides? It takes forever It typically doesn't look as professional It still costs a decent amount for the first one.  It will 100% for sure have tech issues.   What Are The Upsides? Total Control & Customization – make it exactly as you want it. If you plan to run more than one.   What Should I Know (or Ask)? I would not recommend this option unless You are super skilled & knowledgeable in wordpress creation. You have no other option., which really there is always the Virtual Summits Software option which honestly you couldn't pay me to go back to doing it the wordpress built from scratch way.  (and I've done probably 10 summits this way before).   Use A Generic Tool Or Software (ClickFunnels, Kajabi, Thinkific) This is honestly the most commonly done way for people hosting summits.  Either because their coach, consultant, or someone they know told them to just use one of these funnel/course building tools to try and host a summit on it.    Most of the people that are advising people to do this are doing it because they get a paid affiliate commission if you click their link and sign up for any of these tools.  With that being said it is much much cheaper, & easier to do it this way than paying a consultant or building it from scratch.   What The Process Looks Like? Typically 1 of 2 ways:  If you are being referred by someone who gets affiliate commissions, they will typically have some kind of template or generic format that you can download and use to template out your summit. If you are just doing it on your own then you have to figure out how to build it out yourself.  Either way it looks like this: You sign up for one of these tools.  The most common are (Click Funnels, Thinkific, & Kajabi).  They will have pages that can be built. You build a landing page, a sales page and all the speaker pages. You have links for all the pages. When your summit goes live you have to figure out how to turn on or off the links to the pages that they should not have access to yet. This usually requires going into every speaker page for that day of the summit and activating the link, then at the end of the day you deactivate the link.  You do this every day for 3- 14 days twice a day for up to 80 speakers and again pray you didn't miss something . (Trust me you did,  everyone always does).  When that happens you generate typically several hundred to several thousand emails from attendees complaining. At the end you drive all the traffic to the sales page and try to generate sales. Then after it's over you have to duplicate everything (If you really are trying to be ethical) so that the original attendees can't still access the recordings, and give the new duplicated version to those who upgraded and paid for the recordings. Another way is to shut it down , take all the presentations and put them on a membership platform and give all those who paid access to that membership platform. Or the lazy way is to shut it all down and just give those who paid a link to your dropbox with all the videos.  (Don't do this) Overall, this is honestly for the costs one of the best ways to run a summit, if the virtual summit software didn't exist.   How Long Does It Take? Typically this will take roughly as long as it does to set it up on wordpress because you still have to go through and build everything.  It's just much more user friendly and won't look like a 3rd grader built it. (or maybe it will I guess I've never seen your page building skills. So in general you are looking at probably 1-2 months of solid work to build out the summit at a minimum putting in 20-30 hours a week & then another 2-3 months of interviews & marketing creation.    How Much Does It Cost? Costs are much more reasonable here.  You are probably looking at around $1,000 - $3,500 upfront costs & around $600 - $1,000 of recurring costs depending on what tools and additional fancy software you add into it.  Also if you are getting this from a coaches program you should factor in the $1,000 - $2,000 you paid for their online course.   What Are The Downsides? Its still a small investment.  You still have to build it all which is going to take a lot of your time. Things will break and not work (always happens)  links not connected correctly, etc. It won't look or function great because it's built on something that isn't really designed for summits. Meaning the functionality won't feel perfect.  It will work, but trying to do a summit on a course software, or a landing page software just doesn't function the way a summit is truly suppose to be run.   What Are The Upsides? It's much quicker than building it custom It's much cheaper It will look better than building it yourself It lets you create a summit which will greatly benefit you and your business.   What Should I Know (or Ask)? Honestly , there is nothing super negative to this approach. I've done the same. My progression went from building them custom on wordpress, to using Thinkific or clickfunnels, to now running them on Virtual Summits Software.  The only real thing to know is if you are going to build a summit on one of these tools then for the same or less cost you can have it built and run quicker, cheaper, and with better functionality on Virtual Summits Software.   How To Get Started Go to the show notes at Podcast.VirtualSummits.com/004 and we will have links to all these tools like Thinkific, click funnels, etc.      Use The Virtual Summits Software  Virtual Summit Software Makes hosting a summit easier than ever before.  It is the only software designed 100% specifically for running summits which means every aspect about it is ideal for summit hosting & creation It has literally changed the game when it comes to summits.  The power that use to be reserved for those already successful entrepreneurs with big budgets, teams, and resources has now been given to everyone of us.   You don't need a team, you don't need any tech skill, you don't need a big budget or resources. You can literally have a summit up and ready to launch in a matter of hours, not months. ***A little history on the virtual summits software.  As I had mentioned I have been running summits for about 4 years now.  I've been involved in around 25 summit creations.  I use to build them by hand painfully.  After a few years of wishing there was an easier way to run summits, I finally found the number one development company in the US and we set out to build the perfect solution to hosting a summit.    We started out by doing a product discovery where we interviewed 50 some summit creators asking them their pain points and solutions.  We found that there was a massive pain in this area and NOT a single solution available to accurately solve it.   We then set out on the next year building what would become the number one tool for hosting a summit.   It literally makes the process so easy that everyone can quickly and simply run a successful summit.     What The Process Looks Like: Head over to Virtual Summits.com and you can sign up for a free trial. Click “Host Your First Summit” You then type in your summit details Go to the landing page builder and choose a template customized from the top 100 most successful summits ever run. Fill out the information you want on the landing page. Go to the speaker section and start recruiting your speakers. Speakers will get the request & they fill out their information and it is auto populated through out the whole summit saving you at least 25 – 40 hours of work. Decide what levels you want in your summit, like free, vip, and elite.  Attach your email software to the membership with one click of a button and you now have all the attendees being signed up to your email list automatically. Drag and drop those speakers into the summit scheduler and poof you are done! Your summit is ready to collect leads to run automatically without you having to do anything and of course collecting you the cash generated from the summit purchase.   How Long Does It Take? I've created summits in under an hour My partner in my other company runs a one-day summit at least once a quarter. She is probably the least techy person you will ever meet & she can have a summit up and ready in a matter of 2 hours.  Obviously your first time in the software it might take you a few hours, but no matter how you look at it, the other alternative is 100+ hours or 2 – 5 hours.  Pretty awesome.   How Much Does it Cost? This is the insane part.  It doesn't cost $10,000.  It doesn't cost $5,000.  It doesn't even cost $1,000.  The highest offering that is available for fully unlocked, unlimited summits with the Ever-Summit Feature is the same price as any of the other software solutions we were previously talking about.  Or even less if you take the standard option.  It's really a no brainer.   What Are The Downsides? Really there are very few downsides if any.  If I had to really try to make something for this I would say in terms of software it is still relatively young.  Which is actually kind of a positive because every week there are new and cool features being released, but at the moment of recording this episode there is not as much customization options as there could be.  They are coming, but that would probably be the top downside.   What Are The Upsides? Essentially everything.  It's cheaper, easier, faster & less tech problems to host a summit.  It is designed specifically for hosting & running summits. Everything about it is seem less and the way a summit should run.    What Should I Know (or Ask)? There is a feature called the Ever-Summit feature which is exclusive to Virtual Summits Software.  With one click of a button the software will automatically rerun your summit as if it was live on going forever.  What is so cool about this is that human nature has us subconsciously think that anything that is old is no longer good.  Even though you and I know that those videos are still good, people who see that it's over will choose not to opt in for it. The Ever- Summit feature allows anyone who comes to the landing page to see that the summit is set to run next week for example.  They opt in and then the software automatically unlocks and locks each day & session appropriately and correctly and then when it's over it locks it down again.  If that attendee tries to go back to the landing page it shows them that the summit is ended and they need to upgrade.  But for all new traffic that goes to that landing page sees that the summit starts next week!  It allows your summit to become the beginning of your customer journey and allows you to scale your business quicker.   How To Get Started Head over to VirtualSummits.com and you can sign up for a free trial to test it out and get started building your next summit.   ***In closing here, there are no necessarily right or wrong answers to these options.  My goal was to shed an in depth light into the options that are there, what is great about them, and the not so great.  It's up to you to decide which option is the best option for you and your situation.  No matter what you are (Summit Host, Speaker, Affiliate) you have a message that needs to get out to the world.  Don't wait, choose whatever option makes the most sense to you and is the easiest to get started and just start moving forward!     My Request I'm going to give away all the best insights and gems, I just need YOUR HELP? First subscribe & leave a 5 star review on this podcast Second, share this podcast with anyone you know who has done, or wants to do a summit. That's all I ask.    How To Get In Touch I am always looking for feedback.  If you have questions send them to me.  (I'll start doing a special Q&A monthly episode) If you want to be a guest reach out and let me know If you know someone I should interview please put me in touch with them. Email me at:  podcast@virtualsummits.com     Resources You Can Get:  Podcast.VirtualSummits.com/resources             - ODS Guide,             - VS Framework,             - Plug & Play,             - Free Trial Virtual Summits Software   I want to end this episode by saying,   “I believe in YOU & YOU can do this."   Summits are by far one of the most powerful ways to quickly grow your list, launch your platform & make more money! (Even if you are just getting started). Don't get caught up in Analysis paralysis, because the world needs to hear your message & there are people who are waiting for you to help them.    So just get started.  Imperfect action is always better than doing nothing! Thank you & see you on the next episode!  

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! Now that you know why an email list is so important and the simple strategy behind growing it, let’s talk about email list tech. Here’s what you need to get started: An email service provider A way to add an opt-in form to your blog An automated welcome series Email Service Providers There are SO MANY choices when it comes to email service providers, so the caveat here is that you really can’t make a wrong choice. Pick the one you will actually use – because the ultimate goal here is to take action, not get bogged down in picking the right or wrong tool. They will all work. That being said, I have a couple of recommendations. If you’re just starting to blog, you have just ONE email opt-in freebie and you don’t have a super-clear vision of how you’re going to monetize just yet, but you want to start building an audience right away, I recommend MailChimp. It’s free up to 2,000 subscribers, It’s going to work with just about any blog platform, and it lets you send an automated welcome email upon subscribing. Mailchimp will grow with you, although you may find someday you need to move to a more sophisticated platform. No big deal, you can export your list and move on up! If you want detailed instruction on how to set up MailChimp on your blog, sign up for my Free 5 Day Website Challenge at www.wp-bff.com – I cover MailChimp setup on Day 3 (and if you use self-hosted WordPress you’ll learn a lot about your blog too!) If you have multiple email opt-in freebies or content upgrades, or you know that you’ll want to monetize your expertise via an online course in the future, I recommend starting with ConvertKit. Pricing starts at $29/month, and it easily lets you create and deliver multiple freebies and integrates with some of my favorite online course platforms. Sending multiple freebies has historically been harder to do with MailChimp because until recently, you used to need a separate mailing list for each freebie (which means if the same person opted in to 10 freebies, they’d be on your list 10 times) – but recently MailChimp released a tagging option which might allow you to have the person on your list once but with a tag for each freebie. I say “might” because at the time of writing this blog post I haven’t had a chance to research it! Adding an Opt-In Form to Your Blog There are many choices here too – and they’ll be different depending on your blog platform. If you’re using self-hosted WordPress, I recommend a plugin called Bloom to create a sleek opt-in form above the fold on your homepage (and I show how to set that up in the 5 Day Website Challenge). There are also tools like SumoMe and Hellobar that let you create popups and opt-in bars. MailChimp and ConvertKit also have their own forms that you can embed on your blog. If you’re on Squarespace or WordPress.com you can pretty easily add an opt-in form to your site and connect your email service provider to it. No matter what you choose, the most important things to note are: Make sure the opt-in form is on your homepage, above the fold. That means it’s showing up on the screen without having to scroll. Make sure it’s on every single page, whether it’s a slim opt-in bar across the top of your site or a popup or in your blog sidebar. Mention it as much as possible in your blog posts and add opt-in forms where appropriate. If you hide your opt-in form away, it’s really hard to build an email list. And if your freebie is really good, you’ll want to broadcast it all over your blog! Automated Welcome Series So here’s how this works: Your reader opts in for your awesome shareworthy freebie. Right after they opt in, they are redirected to a Thank You page that tells them to go check their email for their freebie and lets them know where the best place to follow you on social media is, or tells them about your podcast, whatever. Bonus Tip – set up a Goal in Google Analytics to track conversions (How many people visited the page vs. how many opted in and got sent to this Thank You page. The goal URL is this Thank You Page. Then, in the very first email you send them, you deliver the freebie – and you ask them to hit reply and asked them what compelled them to download your freebie. The following day, you send another email that shares a little bit about you plus links to any other resources or blog posts they might find useful. You’re delivering more value. And then the next day, you can invite them to purchase your e-book on the topic, or invite them to your webinar or anything else you’re doing – and if you’re not doing anything yet, that’s okay, just let them know what to expect from you. Will you be sending them a weekly email? Going live in your FB group daily? Whatever it is, let them know how you plan to continue to deliver value to them. This builds trust and builds a relationship so that when you do have something to offer in exchange for money, it’s not icky to ask. So to recap, your email list is crucial to monetizing your blog. You can set yourself apart from every other blogger out there and leverage all the traffic you’re working so hard to generate by creating a shareworthy freebie to build your list, and you’ll build the know, like and trust factor by focusing on building a relationship with your new subscribing and then showing up consistently in their inbox! If you want to learn the tech behind setting up your email list, then I invite you to sign up for the Free 5 Day Website Challenge (www.wp-bff.com) and on Day 3 I’ll break it all down for you. You can also watch my free webinar, “So you have a website, now what? Three simple steps you can take today to get more traffic, more subscribers and more customers” (www.wp-bff.com/nowwhat) to learn more about email marketing!

In this episode, I talk about a missed opportunity of many bloggers and business owners: Their Opt in Thank You Page! This is the perfect place to start when engaging with your subscribers and turning them from just a subscriber to a friend who loves and enthusiastically shares everything you do. We cover creating an upsell that aligns with your opt in, featuring more free and related content from your blog as well as a simple but effective page that encourages social sharing. See acast.com/privacy for privacy and opt-out information.

You gotta test this stuff! Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another. And be sure to tune in next week for more data on these ongoing tests! IN THIS EPISODE YOU’LL LEARN: How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds). Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half). The button you shouldn’t click in Facebook if you need results right out of the gate.  Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Thank you! It’s a simple phrase, but your Thank You Page (or Confirmation Page) needs to say so much more! Today, we discuss everything that page needs to be and do. It’s a crucial part of the onboarding process that should move your customer to the next step in using your product. Done right, it’s […] The post MBA703 How to Create Effective Thank You Pages appeared first on The $100 MBA.

Quote of the Day: “The only person you are destined to be is the person you decide to be.” – Ralph Waldo Emerson 11 Tips on How to Make Your Google Adwords Landing Page More Effective: 1. Define your goal: When someone clicks on your ad and is sent to your landing page -- what do you want them to do? Make sure there is a specific goal in mind for that page. 2. Know Your Audience: Your message will (and should) change depending on the audience you are trying to reach. 3. Give Them What They Want: Provide value & good information that is easily accessible. 4. Be Specific: Let those who visit your page know why they should choose your practice over someone else's by mentioning specific benefits of working with you (accreditation's, techniques, etc.) 5. Tell Them What To Do: If you'd like forms filled out, tell them to fill out a form. If you're looking for contact by phone, provide the number and tell them to call. Let your visitors know the best ways to contact you! 6. Consider Using Video: Using video can improve conversions. Sometimes videos can transform text into a story and can provide a better overall experience to your visitor. 7. Build Trust & Authority: Include some symbols (accreditation's, reviews, etc.) of trust that can distinguish your practice from others. 8. Make It Scannable: Make sure that your landing page is easy to read and makes finding pertinent information a painless process. 9. Lose Anything Unnecessary: If it isn't necessary, don't include it. Don't make their first experience a giant wall of text filled with unnecessary information. 10. Follow-Up with a Thank You Page: If you have a form for them to fill out, make sure to include a Thank You Page after they submit that lets them know what the next steps are. 11. Test & Re-Test: Whenever you're changing an aspect of your site, test out how well it is received by paying attention to the stats & numbers. If you are new to Google Adwords, go ahead and check out Episode 30: 10 Problems Doctors Have with Pay-Per-Click as well as our Blog Posts on this topic. Still stuck? Feel free to call us at (801) 783-3101 or go to titanwebagency.com/adwords, fill in the requested information and we will send a free report titled “10 PPC Mistakes You Must Avoid in Getting Started with Adwords”. Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/061 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

Welcome to the most popular internet marketing podcast on iTunes, hosted by E-Webstyle! Join us this week as we talk about Including a CTA in your Meta description to make listings more enticing Getting More Out of your Conversion Confirmation Page The Importance of a Thank You Page