Podcasts about Repurposing

Are you overthinking your content strategy? Stop chasing viral scripts and focus on what actually drives business growth: word-of-mouth marketing.In this video, we break down a tactical, step-by-step blueprint to help you start creating high-leverage content today using your 5 best customers. You don't need a massive budget or fancy gear—just your phone, a cheap microphone, and the right questions.We also dive into how to use AI tools like ChatGPT or Claude to script your interviews, and how to repurpose one long-form video into dozens of Shorts, Reels, and TikToks using automated clipping tools.⏱️ Timestamps00:00 - Why you are overthinking content creation00:36 - The power of word-of-mouth marketing01:13 - How to set up a customer testimonial interview01:31 - The exact gear you need (and how to shoot it)01:51 - How to use AI (ChatGPT/Claude) for perfect interview questions02:35 - Repurposing long-form video into Shorts, Reels, and TikToks03:26 - Using testimonials as a "lead warming" tool for your sales team04:00 - Why human connection matters more than ever in the age of AI05:27 - Create content for leverage, not just likes

What if the content your ministry already has — sitting untouched on a shelf — could reach more people, deepen engagement, and activate brand-new donors, all through a channel with a 98% open rate?In this DMC 2026 session, Aaron Dolton of Powered by Text shares a real-world case study with Jack Graham's PowerPoint Ministries that proves ministry-first strategy doesn't just honor the mission — it funds it.Key Takeaways"Money follows mission" is more than a ministry philosophy — it's a proven fundraising strategy. PowerPoint Ministries built their entire SMS strategy on a 90/10 rule: 90% ministry content, 10% fundraising. The results speak for themselves.Text has an open rate of approximately 98% compared to 20% for email. Aaron unpacks why SMS is one of the most underleveraged channels in ministry today and how delivering existing content through text dramatically changes engagement numbers.Repurposing content you already have is a game-changer for under-resourced teams. PowerPoint Ministries had 30 years of devotional content on the shelf. Powered by Text helped them repackage it for daily SMS delivery — no new content creation required.The results were remarkable. After launching a daily devotional text series, PowerPoint Ministries saw their monthly video views jump from approximately 4,000 to nearly 70,000 — driven solely by a change in delivery channel. Additionally, their average donation via text rose from approximately $80 to approximately $202, and they activated 89 brand-new first-time donors.Their subscriber file grew 27% organically. Without any paid acquisition, the file grew from 60,000 to 76,000 contacts — driven by subscribers sharing devotional content with others.AI-powered sentiment analysis is helping ministries respond to their audiences with greater care and stewardship. Powered by Text is using AI to surface prayer requests, flag urgent responses (including crisis situations), and cleanse subscriber lists — ensuring every dollar spent on outreach is stewarded wisely.Teaching your audience to text — especially older donors — is worth the effort. Aaron shares how a simple video tutorial for PowerPoint Ministries' "Last Seven Words from the Cross" Easter campaign helped even first-time texters engage with confidence.Your Content Is Already Written — Are You Sending It?If your ministry is sitting on years of great content while struggling to reach and retain donors, this episode will show you a better way forward. Aaron's session is a practical, data-grounded reminder that when you lead with mission, the resources follow. Listen now and start thinking differently about the channels you already have access to.RESOURCESConnect with Aaron — https://www.linkedin.com/in/aarondolton/Aaron Dolton — Powered by TextPowerPoint Ministries — jackgraham.orgText WISDOM to 59789 to experience a sample monthly devotional seriesFive Q Launch AI — Ready to turn AI experimentation into real ministry impact? Learn more at fiveq.com/launch

Are your channel decisions rooted in strategy, or just habit?For some B2B marketing teams, the honest answer is somewhere in between. The channels accumulated over time. LinkedIn, because everyone is on LinkedIn. A podcast because a competitor had one. Instagram, because… optics?Before long, there's a whole content operation built around platforms nobody consciously chose.In this episode, Amy Woods gets into a crucial part of a B2B content strategy: deciding where your content should live and where it should not.From the difference between owned and borrowed channels, to finding the sweet spot between where your audience is and where your team can show up consistently, this episode gives you a practical framework for making channel decisions you can stand behind and revisit regularly.Find out:Why spreading your content across too many platforms dilutes rather than buildsThe difference between owned and borrowed channels, and why it matters for your long-term strategyHow to find the sweet spot between where your audience is and where your team can show up consistentlyWhy platform-specific content outperforms cross-posting every timeHow audience intent and your own content intent should shape your format decisionsWhether your channel strategy should factor in the customer journeyHow many platforms to focus on for an effective B2B content strategyThe three questions to ask when auditing every channel you are already onImportant links & mentions:Blog post about this episodeWhy Not All Content Works Everywhere and That's a Good Thing Take the B2B Content Operations BenchmarkPart one of the series: What Is a B2B Content Strategy (And Why Does It Matter)? Part two of the series: How Do You Align a B2B Content Strategy to Business Goals?Part three of the series: How Does Competitor Analysis Fit Into Your B2B Content Strategy?Part four of the series: Can Your B2B Content Strategy Work Without Core Messaging and Positioning?B2B content strategy series on YouTubeAmy on LinkedIn Content 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum ResultsTimestamps:00:00 Intro: Publish smarter, not harder00:50 B2B Content Strategy Series intro and recap02:15 Avoid the trap of being everywhere03:46 Free B2B Content Operations Benchmark Assessment04:30 Where your content should live05:39 Owned channels vs borrowed channels07:16 Importance of being confident on a platform08:42 Why you should review your channels… and how10:34 Content formats: don't try to do everything10:58 Audience intent12:58 Customer journey and content types14:08 Repurposing across the funnel14:41 How many platforms should you focus on?15:42 How to audit your current channels17:30 When to double down or leave a platform18:46 Key takeaways: focus over spread19:19 Series recap: what's next19:54 B2B Content Operations Benchmark reminder20:32 Wrap upAmy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

Today we're going to talk about reusing and repurposing some of your videos to get way, way, way more use out of them. Launch Team - https://www.ScrewTheCommute.com/launchteam Please watch this short trailer to the end and leave a comment - https://www.facebook.com/AmericanEntrepreneurFilm/videos/558575401181955 AI Hacks - https://www.ScrewTheCommute.com/aihacks Screw The Commute Podcast Show Notes Episode 1132 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to YouTube Repurposing 01:35 Take what you have and make more uses for them 05:30 Using OpusClip to create new content 08:49 Rinse and repeat Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Screw The Commute Podcast Producer - https://screwthecommute.com/larryguerrera/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ This is the shopping cart system Tom uses! Kartra - https://screwthecommute.com/kartra/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Smarter Brains - https://screwthecommute.com/1131/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/

What happens when life takes a turn you never saw coming? In this episode, my fellow Elder Bun, Bron Watson, joins me for a heartfelt conversation about repurposing, serenity, and finding your footing when life doesn't go according to plan. Bron shares how unexpected challenges reshaped her perspective, deepened her understanding of healing, and inspired her to create The Serenity Project—a space where science and soul, evidence and experience, come together. We talk about finding peace in uncertainty, letting go of the pressure to make sense of every hardship, embracing the gifts of this season of life, and discovering that sometimes what feels like an ending is actually an invitation into something new. Bron offers so many nuggets of wisdom, including the power of being where your feet are. It's an honest, hopeful, and encouraging conversation about choosing serenity over chaos and being repurposed rather than defeated. About Bron: Bron Watson is a nurse, educator, entrepreneur, and founder of The Serenity Project and The Social Coach. Through her work, podcast, and upcoming book Be Where Your Feet Are, she helps people reconnect with themselves, navigate life's uncertainties with compassion, and find peace in the midst of it all.https://serenityproject.com.au/ bron@bronwatson.com Listen in for a conversation about healing, purpose, perspective, and the unexpected beauty that can emerge when life takes an entirely different path.

What happens when life takes a turn you never saw coming? In this episode, my fellow Elder Bun, Bron Watson, joins me for a heartfelt conversation about repurposing, serenity, and finding your footing when life doesn't go according to plan. Bron shares how unexpected challenges reshaped her perspective, deepened her understanding of healing, and inspired her to create The Serenity Project—a space where science and soul, evidence and experience, come together. We talk about finding peace in uncertainty, letting go of the pressure to make sense of every hardship, embracing the gifts of this season of life, and discovering that sometimes what feels like an ending is actually an invitation into something new. It's an honest, hopeful, and encouraging conversation about choosing serenity over chaos and being repurposed rather than defeated. About Bron: Bron Watson is a nurse, educator, entrepreneur, and founder of The Serenity Project and The Social Coach. Through her work, podcast, and upcoming book Be Where Your Feet Are, she helps people reconnect with themselves, navigate life's uncertainties with compassion, and find peace in the midst of it all.https://serenityproject.com.au/ bron@bronwatson.com Listen in for a conversation about healing, purpose, perspective, and the unexpected beauty that can emerge when life takes an entirely different path.

How would you repurpose a half-used planner?

FAQ Friday answering the podcasting question of "How Do I Turn My Blog Content Into a Podcast?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Learn how to turn complex legal services into clear, compelling marketing that actually converts. In this episode, you'll hear practical strategies for repurposing content, strengthening your online presence, and building referral relationships that consistently feed your law practice.   In this episode, Steve Fretzin and Sylvia Garibaldi discuss: Niche marketing for divorce and legal professionals Positioning, messaging, and understanding your ideal client Repurposing podcasts, webinars, and video for multi-channel marketing Why referrals aren't converting like they used to Building referral partnerships through webinars and LinkedIn   Key Takeaways: Growth comes from consistent, repeated action paired with learning and improvement, not just doing more of the same. Clear positioning and messaging are critical so referral partners and prospects instantly understand who you serve, what you do, and the results you deliver. Repurposing a single piece of content like a webinar or podcast into social posts, articles, and lead magnets is “marketing 101” and dramatically reduces the content burden. Referral conversion now depends heavily on your curated online presence, including your website, social media, podcast appearances, and especially a strong LinkedIn profile with social proof. Effective referral relationships require intention, follow-up, and the right partners; they're built over time through trust, value, and consistent communication, not one-off meetings.   "In business and life, we tend to want to have the outcome first, but in reality, it does take time, it takes doing those reps and consistency, and so for me, doing that repeatedly has helped me build that habit." —  Sylvia Garibaldi   Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Sylvia Garibaldi: Sylvia Garibaldi, CEO and Founder of SG and Associates, is a business strategist and speaker who helps service-based entrepreneurs around the world to grow their business to 6 figures and beyond, in a way that is aligned and authentic to them. She is the creator of the Serve First, Sell-to-Many Program that has helped many of her clients achieve outstanding results. Over the course of 14 years, Sylvia has helped hundreds of financial, legal, mediation, and divorce professionals to grow their business and become leading experts in their field through results-driven marketing. Sylvia is a featured expert and speaker in leading publications and professional associations across the globe.   Connect with Sylvia Garibaldi:   Website: https://im-campus.com/ LinkedIn: https://www.linkedin.com/in/sylviagaribaldi/ Instagram: https://www.instagram.com/sylvia.sgandassociates/   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Focusing on creating effective LinkedIn content can significantly enhance your reach, as I discovered while putting my own advice into practice. Speaking from Odense, Denmark, I share insights on setting up a LinkedIn Live for your business and how to repurpose that content into months of engaging material.After realizing that my diverse posts about travel and speaking were confusing the algorithm, I refocused my content to align with what my audience actually follows me for—using LinkedIn for business.By utilizing AI for research and crafting a focused eight-page carousel post, I saw impressive results, including nearly 3,000 impressions and new followers. This episode emphasizes the importance of a targeted content strategy and maintaining a human touch while building your online presence.Takeaways:Focusing your LinkedIn content on your core business offerings is crucial for boosting reach.Utilising AI tools like Claude AI can streamline your content creation and sourcing process.Engagement pods can harm your LinkedIn reach by creating inauthentic interaction patterns.Creating visually appealing carousels can enhance engagement and visibility on LinkedIn posts.Companies mentioned in this episode:LinkedInClaude AICanvaLouise BroganLinks referenced in this episode:louisebrogan.comwww.louisebrogan.com/raise-livewww.louisebrogan.com/momentum (for the Daily Prompt workshop)

Most businesses create content for one channel and leave it at that. Repurposing what you already have across multiple formats can significantly extend your reach without starting from scratch every time. Go to https://www.eightavision.com/eightavision for more information. Northern Media Services City: Oswego Address: 274 Cemetery Rd Website: https://www.northernmediaservices.com/

Send us Fan MailWow, time has flown by! This is an episode from the vault and was recorded in March 2022. It's May 2026 and I'm uploading a few episodes for your listening and reminiscing pleasure. Kind of prophetic and, dare I say, spot on?! Miss you Kel/Phil and TU...

#924 Want to grow your business faster without relying on social media? In this episode, host Brien Gearin sits down with podcast guesting expert Natalie Koussa to unpack how showing up on other people's podcasts can be one of the fastest ways to grow your business. Natalie shares her journey from leveraging podcast interviews to sign more clients than through any other marketing channel, to now teaching entrepreneurs how to pitch, prepare, and maximize every appearance. From building authority and SEO presence to crafting the perfect pitch and nurturing host relationships, Natalie breaks down why podcast guesting isn't just about borrowing an audience — it's about creating long-term credibility, connections, and clients! (Original Air Date - 9/26/25) What we discuss with Natalie: + Power of podcast guesting + Natalie Koussa's origin story + Building authority through interviews + Instant trust transfer from hosts + SEO and Google visibility + Crafting effective podcast pitches + Importance of follow-up + Small shows vs. big shows + Repurposing podcast appearances + Turning interviews into clients Thank you, Natalie! Check out Natalie Koussa at ⁠NatalieKoussa.com⁠. Listen to Natalie's free ⁠private podcast⁠. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us Fan MailFREE NEW QUIZ!! Business Chaos Audit - Find the patterns in your business that are keeping your revenue stuck as fuck. I got you. CLICK THIS for immediate accessSNAG THIS BUNDLE TODAY: My Calm ADHD CEO Bundle. Because you CAN stay a feral woman and run a calm business. They are not mutually exclusive. CLICK THIS NOW to see if this is a fit for you. 

This Week’s Featured Interview: Karl Grossman (above) and Frank Melli, with book Award-winning environmental journalist Karl Grossman and producer/media activist and strategist Frank Melli, the team behind the long-running program Enviro Close-Up, on their new book which is based on the interviews from that show: EnviroVideo Book 1: Repurposing the TV series into a handbook...

A quiet corner of Adventureland sits directly across from Pirates of the Caribbean but rarely feels like part of the larger story unfolding around it. This week Stephen reimagines that space by repurposing Tortuga Tavern and its adjacent unused stage into Port Royal Provisions, a quick service port eatery paired with a live civic stage that turns everyday guest flow into part of a living breathing harbor town.The result is a layered environment where the civilian side of the Caribbean world responds to constant pirate activity just offshore. From British Caribbean inspired quick service food to civic announcements and reactive storytelling moments, the entire area is designed to feel orderly on the surface with tension always just beyond the waterline. The goal is simple make this forgotten pocket of Adventureland feel intentional connected and alive.Plus for the second week in a row we are featuring a listener submitted Imagineering pitch this time from Marshal Knight who brings a bold idea that relocates an existing Magic Kingdom attraction to EPCOT in a way that just makes sense.Don't forget to check us out on Instagram!

Too many marketers hit publish and hope for the best. In this episode, Ross breaks down why hope is not a distribution strategy and what to do instead. You'll learn how to build a deliberate, repeatable content distribution system that amplifies reach, compounds results, and drives measurable business growth in the AI era. Key Takeaways and Insights: 1. Hope Is Not a Distribution Strategy - Publishing and “hoping” for shares, rankings, or virality is not a growth plan. - Great content alone doesn't guarantee reach or impact. - Distribution is the difference between obscurity and authority. 2. Why Great Content Still Loses - Average content often wins because it's distributed strategically. - Algorithms reward engagement velocity, reach, and timing not just quality. - Distribution turns good content into great content. 3. AI, LLMs & the New Search Reality - AI-powered search is reducing traditional click-through traffic. - Optimizing for rankings alone is no longer enough. - LLMs pull from platforms like Reddit, LinkedIn, and licensed content sources. - Smart distribution increases your visibility across AI-driven experiences. 4. The Five Biggest Distribution Mistakes - Publishing once and disappearing. - Relying exclusively on one channel. - Assuming organic reach is guaranteed. - Failing to repurpose content across formats. - Not tracking performance or outcomes. 5. Create Once, Distribute Forever - Turn one blog post into carousels, threads, emails, videos, and podcasts. - Break pillar assets into micro-content for every channel. - Reshare and repackage content over time don't let it die after launch week. - Repurposing multiplies ROI without multiplying effort. 6. Build a Real Distribution Strategy (Step-by-Step) - Conduct content-market fit research: understand pains, desires, and behaviors. - Analyze channel-user fit: where your audience actually spends time. - Study attention leaders (even outside your niche) to reverse-engineer engagement. - Create a pillar asset, repurpose aggressively, distribute across owned, earned, paid, and shared channels. - Rinse, repeat, and optimize using data. Resources & Tools:

Sue doesn't want her wedding dress sitting in a closet forever but what should she turn it into? So many great ideas from our listeners who called in!

Sue wants to repurpose her wedding dress from 1996 somehow so that her two daughters can have a piece of it. So many great ideas from our listeners who called in!

Wines We're Drinking: Cremosi Vineyards Pinot Noir — Latina-owned winery based in Oregon This week's episode is one for the cultura and the closet, mija. Jessica sits down with Elvira Zamora, visionary founder of Thrifts.com and Chicano Elegance — two platforms rooted in culture, community, and conscious expression. Elvira grew up in Lima, Peru, where reusing, repurposing, and refusing to waste were just a way of life. When she arrived in the U.S. at 10 years old, the wastefulness she witnessed was a full-on culture shock — and it sparked a lifelong commitment to sustainable fashion that she's turned into a movement. From the hidden health risks of fast fashion fabrics (yes, you might literally be wearing plastic) to the radical joy of clothing swaps and sewing circles, Elvira breaks it all down in a way that's real, funny, and genuinely eye-opening. She also shares the story behind Chicano Elegance, a glam gala she created after waiting two decades to see Latiné culture celebrated on a fashion runway — so she built the runway herself. This one will have you rethinking your closet, your consumption habits, and maybe even that wedding dress sitting in a bag in the back of your room. No judgment, just chisme and good wine. In This Episode We Cover: [00:00] Intro and welcome — Jessica introduces Elvira Zamora [01:18] Elvira's bio: Thrifts.com and Chicano Elegance [03:32] Drinks check — Elvira's Arnold Palmer and Jessica's Cremosi Vineyards Pinot Noir [06:36] Why wine doesn't have to be snobby, and Latiné-owned wine brands [07:51] How sustainable living started for Elvira — growing up in Lima, Peru [10:11] Moving to the U.S. at 10 and the culture shock of American wastefulness [11:44] Back-to-school scams and the truth about consumption culture [14:03] Growing up wanting to fit in vs. what her parents taught her [16:00] "The drug is our consumption" — and what that means for the planet [18:17] How much we're really spending (the Walmart, Amazon, and Temu receipts don't lie) [19:24] Why Goodwill and Salvation Army are not the move — and what to do instead [20:26] Sway LA and fabric recycling centers — giving clothes a real second life [23:29] How Jessica shops: thrift finds, body changes, and the one-in-one-out rule [26:16] The health risks of cheap fast fashion — carcinogens, plastic fabrics, and your skin [28:37] Fashion as food: Taco Bell vs. abuela's handmade tortillas [30:05] How Elvira's journey into upcycling started — and her dad the tailor [32:03] Repurposing curtains into skirts and the art of slow fashion [36:08] Cadena Collective, Cindy Castro, and supporting artisans paid fair wages [40:26] How purchasing power is the only language corporations speak [42:48] Radical sewing clubs, clothing swaps, and fighting back with fun [43:45] How Thrifts.com and Chicano Elegance came to be [44:43] Creating Chicano Elegance: a Met Gala by us, for us, starring us [49:10] The wedding dress conversation — how to repurpose meaningful pieces [54:13] ThredUp, fabric donation centers, and better ways to give clothes away [56:25] Prom dresses, domestic violence shelters, and giving directly to community [60:49] What's next — Thrifts.com relaunch (August/September) and the Chicano Elegance Gala in San Bernardino (September) [61:41] The challenges of building while working a 9-to-5 and caregiving for parents [64:29] What keeps Elvira going — and why passion has to be the reason [68:20] Chicano Elegance Foundation is now a 501(c)(3) — and the coffee table book [70:53] Closing thoughts: do it for yourself, do it for the next generation Connect with Elvira Zamora: Instagram: @thrifs_ Website: ChicanoElegance.com Website: Thrifts.com Fabric Recycling & Donation Resources: ThredUp: ThredUp.com Sway Fabric Recycling (Los Angeles): suay.com Search your area for domestic violence shelters, prom dress programs, and women's reentry organizations accepting clothing donations — and ask your community! Connect with Wine & Chisme: Website: thewineandchismepodcast.com Instagram: @wineandchisme TikTok: @wineandchisme YouTube: Wine & Chisme Podcast Threads: @wineandchisme LinkedIn: Wine & Chisme Podcast Latiné Wine Brand Directory: thewineandchismepodcast.com/directory Amplifying Latiné voices, one glass at a time. Salud, mi gente!

On this inspiring episode of Authority on Demand Podcast (formerly Authors On Mission Podcast), host Danielle Hutchinson sits down with Paul Granger to explore his remarkable “Year of Books” journey—writing 12 books in 12 months, all sparked by a simple whisper of faith and a willingness to take the next step without a rigid plan.Paul shares how his mission-driven life, supported by community rather than sales, freed him from traditional publishing pressures and allowed him to create with authenticity and purpose. From repurposing blogs and podcast content to navigating moments of doubt, this conversation reveals what it truly means to write from conviction rather than metrics.Key Takeaways:• Clarity of purpose (“why”) fuels consistency and creativity• Letting go of income and fame as drivers can unlock authentic work• Repurposing content can accelerate your writing process• Growth comes through the journey—not just the finished product• Impacting even one reader makes the work worthwhileIf you've ever felt stuck, overwhelmed, or unsure of your path as a writer, this episode will encourage you to focus on what truly matters—creating with intention and faith.Connect with Paul Granger :Email: ptgranger@gmail.com Website: https://canvasrebel.com/meet-paul-granger/

Sign up for the Co+Creation Desing Club - https://www.whitedeer.com.au/club You're posting more content than ever. Repurposing, showing up, being consistent. And yet... something's off. The content isn't landing the way it should. Here's what most people don't say out loud: repurposing with a weak visual brand doesn't give you more reach. It just gives you more evidence that something isn't working. In this podcast, I get honest about what a solid visual brand actually looks like, and give you a practical checklist to audit where you're at right now. This one is genuinely useful whether you're two years in or ten. Because most established business owners are quietly operating with a brand they threw together in Canva back in 2019... and wondering why their content feels like it's going nowhere. I cover: Why repurposing amplifies your brand (for better or worse) The 6 visual brand building blocks every business needs, starting with your logo suite How to know if your colour palette, font system, and templates are actually working The 4 tests to audit your brand honestly What to do next depending on where your gaps are Timestamps: Intro 0:00 Logo Suit 3:21 Colours 5:57 Font Systems 7:50 Photos 10:54 Templated 12:07 Style guide 14:14 PSA 20:30 Watch on YouTube: https://youtu.be/6Xky4Qqw0hs Read on the Blog: https://whitedeer.com.au/ep265/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Want to put this episode into action straight away? Grab my free Repurposing Prompt Pack: 50+ ready-to-use AI prompts built specifically for salon owners: https://www.laurenlappin.com.au/sm-repurpose-optinIn this week's episode Lauren discusses multiple ways to repurpose your existing Social Media Content into fresh content pieces for your Socials. Lauren uses all of these methods to repurpose her own Social Media Content on her accounts - so this isn't theory, it's tried and true.Repurposing Top Performing Content. [05:50]Reusing Captions and Creating New Content. [11:47]Repurposing Static Posts into Reels. [13:46]Reversing the Repurposing Process. [16:42]Using Stories to Repurpose Content. [17:11]Using AI to Help with Repurposing. [21:48]How to Repurpose Your Existing Social Media Content in 2026:Do a deep-dive into your Insights on Instagram (or whatever analytics you have access to on your Social Media channel of choice) and make a list of high performing content pieces from 30-90 days ago. (Highlight pieces that people have saved).You CAN repost exactly the same content with little or even no tweaks to the images, videos and caption. (Try tweaking something simple like adding a different song to the post, or adding more eye-catching closed captions).You can use segments/sections from longer captions and blog posts that you've already created in the past and you can create a Carousel relating just to the subject of that section of text.You can repurpose any static feed post (image or video) into a Reel. (Integrating these posts with fresh B-roll footage from your Camera Roll is a great way to blend existing posts with footage you have in your phone into new content ideas).Turn high performing Reels into Static Posts, Carousels and Stories.Show Up On Stories!Break up Carousels into Story Sets.Keep in mind, the bigger your Content Bank the more chance there is that you have lots of great content that could be tweaked, updated and reposted.Use AI to help expand upon your existing text posts, captions and blog posts, and also to create new text content from your existing pieces.The Social Media Repurposing Prompt Pack....Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59Lauren on Instagram: https://www.instagram.com/laurenlappin_Allure's Instagram: https://www.instagram.com/allure_lashbeautybar....This Episode was Recorded and Produced by Josh Liston at JCAL Media Group - https://www.jcaldigital.org/podcast-editing

Send us Fan MailMost podcast repurposing advice sounds the same: turn your episode into clips, blog posts, newsletters, and social captions.That can be useful, but it is not the only way to get more value from your podcast.In this episode, we look at creative ways podcasters are turning their existing content into something new: conversation cards, games, kid-friendly feeds, real-world meetups, field guides, downloadable resources, and more!We also talk about how to use AI to find themes hiding in your archive, why great repurposing starts with what your audience already loves doing, and how to create something additive instead of just changing the format.Plus, we share early stats from the Buzzsprout video launch!Contact BuzzcastSend us Fan MailTweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPodsThanks for listening and Keep Podcasting!

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into why podcast-to-blog repurposing is one of the smartest evergreen marketing strategies for coaches, course creators, and service providers who want more traffic, visibility, email leads, and sales without relying on social media.Here's what to expect from this episode:Why relying on social media algorithms is riskyHow blog content creates long-term SEO trafficThe potential traffic hiding in your podcast archiveTwo podcast-to-blog workflows I recommendWhy “dear diary” content won't convert⁠

Text the Wedding Planning HotlineMost wedding planners are creating content. Not many are creating it strategically. In this roundup episode, Desirée Adams cuts through the noise on three of the biggest content creation conversations happening in the wedding industry right now: when hiring for content actually makes sense, how to repurpose what you're already creating so nothing gets left on the table, and which social media trends are worth a high-end planner's attention in 2026. If your content has been feeling like a hamster wheel, this episode will help you reset.Links Mentioned in the EpisodeFind the Full Shownotes HereWork with Desiree for business coaching and mentorship

Episode Overview In this episode of the Expert Mentors Live, John Kitchens sits down with Jabari McLennan to break down one of the biggest shifts happening in real estate right now: Attention is the new currency—and most agents have none. Jabari shares how he went from grinding cold calls to building a scalable, predictable business using YouTube, Facebook ads, and AI-driven systems—all while positioning himself as an investor first and agent second. This is not theory. This is a real playbook. From generating hundreds of leads through simple video content to converting attention into listings, Jabari unpacks exactly how agents can stop chasing deals and start attracting business consistently. If you're tired of the rollercoaster, burned out on prospecting, or stuck trading time for commissions—this episode will challenge you to think bigger and operate like a CEO. "If you don't control attention, you'll always pay for it." Key Topics Covered Attention Is the New Asset Why visibility beats skill in today's market The shift from cold outreach → inbound attraction How consistent content builds trust before the conversation even starts From Cold Calling to Content Creation Why traditional prospecting burns agents out over time The breaking point that forced Jabari to pivot How leveraging video replaced hours of outbound calls The Investor Agent Mindset Why you should own what you sell Building wealth alongside your real estate business How investing changes your perspective on time, money, and leverage Sales vs. CEO Thinking The difference between chasing income vs. building assets Why focusing only on personal production creates a ceiling The leadership shift required to scale beyond yourself The Content + Ads Machine Using YouTube to build authority and long-term visibility Repurposing content into Facebook ads for lead generation Turning simple videos into consistent inbound opportunities The Facebook Ads Strategy That Works Why most agents fail with ads (and waste money) The importance of: Clear messaging Consistent testing Weekly optimization Real numbers: Hundreds of leads generated ~$85K GCI from ads Low cost per lead through retargeting Retargeting & Conversion Strategy Why most leads don't convert immediately Using video + testimonials to build trust over time How repeated exposure turns strangers into clients Controlling the List = Controlling the Business Why owning your database is critical The difference between: Paid platforms (Zillow, referrals) Owned audiences (email, CRM, retargeting) Why agents who don't control their list will always pay a "real estate tax" AI + Marketing: The New Advantage Using AI tools to analyze and improve ad performance How tools like Mantis refine messaging and targeting Why AI accelerates decision-making—but doesn't replace thinking Non-Negotiables for Running Ads Review performance every week Be willing to test and fail Commit to a real marketing budget ($500–$3,000/month) Understand your numbers and KPIs The AI-Powered Consumer Why clients now show up more informed than ever How to position yourself as the guide—not the gatekeeper Turning information overload into trust and clarity Content = Trust at Scale Why people trust you before they ever meet you Using video to answer questions before they're asked How visibility shortens the sales cycle dramatically The Future of Real Estate AI won't replace agents—but it will replace unskilled ones The growing gap between: Agents who adapt Agents who resist Why human connection will matter more than ever Resources & Mentions Facebook Ads Strategy for Real Estate YouTube Content for Lead Generation AI Tools: Mantis, ChatGPT, Claude CRM & Database Marketing Systems John Kitchens Coaching → JohnKitchens.coach Final Takeaway Let's keep it real… Most agents are still playing the old game: Cold calls Chasing leads Paying referral fees Hoping something sticks Meanwhile, the ones winning are doing this:

AI isn't replacing hairstylists, but it is changing your clients, their spending habits, and how they choose who to book with. In this episode, Ambrosia Carey breaks down what's really happening in the beauty industry and how stylists can use AI to their advantage instead of falling behind. From saving hours on admin work to improving client retention, pricing, and marketing, this episode walks you through 10 practical ways to work smarter, not harder. If your books feel less stable, your income feels tighter, or you're unsure how to adapt to industry changes, this episode will give you clear, actionable steps to create more consistency, efficiency, and long-term growth in your salon business. Want a simpler way to grow your business without burning out? SSA LAB is where we do that. Get 50% off Gold or Platinum GlossGenius for 2 months HERE: http://glossgenius.com/successfulstylist If you missed last weeks episode, tap HERE    Key Takeaways: 1. AI is not replacing hairstylists, but it is impacting clients' income and spending habits, making them more selective with appointments and services. 2. The biggest opportunity with AI is not job protection, but using it to save time, reduce admin work, and build a more efficient business. 3. Auditing your website with AI can quickly improve bookings by identifying confusion points and making your services and pricing easier for clients to understand. 4. Repurposing content using AI allows you to get more visibility and engagement without constantly creating new content from scratch. 5. Automating responses to common client questions can help you capture more bookings and reduce missed opportunities in your DMs. 6. Local SEO and consistent Google Business updates can significantly increase your visibility and help you stand out in your area. 7. Analyzing your schedule and pricing with AI can reveal where you're undercharging or spending too much time for too little return. 8. Tracking client retention and following up with past clients can create more stable, predictable income without needing more marketing. 9. Using AI for content research helps you speak directly to what clients are actively searching for and struggling with. 10. Creating simple product or affiliate systems allows you to generate additional income outside of working behind the chair. 11. AI can help identify blind spots in your business, allowing you to make clearer, more strategic decisions without emotional bias. 12. The real advantage in a more digital world is creating better in-person client experiences, as real connection becomes more valuable. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15 If you prefer viedeo, join us on YouTube: http://www.youtube.com/@successfulstylist For more, follow along on Instagram

Send us Fan MailThis episode kicks off a brand new three-part mini series all about underrated Instagram growth strategies that are working right now for small businesses and marketers who want to get seen and paid.Over the course of this series, I'm teaching you eight different strategies. My encouragement is to pick one or two that feel aligned, test them, and build from there. Let's grow sustainably, not frantically.What You'll Learn in This Episode:03:38 Strategy 1: Strategic commenting — why thoughtful comments on other people's posts can grow your following without posting more07:18 Strategy 2: Inviting your existing warm audience — the most overlooked growth move that costs nothing09:45 Strategy 3: Repurposing your own content — why your best posts deserve more than one chance10:40 How to use the Edits app analytics to find your top-performing reels and bring them back11:08 Why most content is only 1-5% off — and what that means for your strategy12:04 Your homework: one simple action to take this weekLINKS MENTIONED- Free Monetize Your IG Guide: elizabethmarberry.com/freebies- Hot Reels (my 12-month Instagram content lab): elizabethmarberry.com/hot- Follow Elizabeth on Instagram: @elizabethmarberry — DM me the word LEADS for my free DM Automation Guide + 1 month of ManyChat free- Edits App by Instagram: available on the App StoreNEXT EPISODEIn Part 2, I'm breaking down why your content isn't reaching the right people even if you're posting consistently. I'll show you exactly how to position your content so your ideal clients actually share, send, and repost it. Make sure you're subscribed so you don't miss it!WORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Got a new voice over demo? Or maybe you've had one sitting around that you haven't really done much with? In this episode, Marc breaks down how a single voice over demo can be turned into 50+ pieces of marketing content without overcomplicating the process. Instead of posting your demo once and hoping for results, you'll learn how to repurpose it into audio, video, and social content that keeps you visible and top of mind for weeks (or even months). Marc walks through his exact strategy for: • Sharing demos across casting platforms and websites   • Creating video content from demo audio   • Repurposing clips for social media   • Reaching out to leads, clients, and agents   • Building a long-term content strategy from a single demo   Whether your demo is brand new or a year old, this episode will help you get more mileage, more visibility, and more opportunities from the work you've already done. If you're serious about marketing your voice over business more effectively, this is a must-listen. CONNECT WITH MARC SCOTT & VOPRENEUR

Gloria Chou's untraditional, proven approach has helped small businesses across industries earn over a billion organic views and land features in outlets like Forbes, Vogue, Oprah Daily, BuzzFeed and Business Insider —all without pay-to-play.  Named the #1 small business PR expert by ChatGPT and Al search, she's leading the charge in helping overlooked founders dominate visibility—not just in the press, but in Al search results that drive discovery and trust.  Is there a guest (or two!) that you'd like to hear on our podcast in the future? Will think about this and let you know! In This Conversation We Discuss:  [00:00] Intro [01:00] Navigating the shift from old SEO [02:37] Discovering free brand featuring ways [06:21] Understanding why PR tips a trust signal [09:34] Callouts [10:44] Seeing how backlinks offer great publicity [12:29] Repurposing wins into long-term content [16:11] Using 3 prompts for an effective pitch [19:10] Writing subject lines that journalists open [23:20] Building PR foundations before competitors  Resources: Subscribe to Honest Ecommerce on Youtube Be found for the work you do gloriachoupr.com/ Follow Gloria Chou linkedin.com/in/gloriaychou If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

What does it really take to turn livestreaming into a long-term, sustainable income?In this episode, Tanya Smith shares what she's learned from over 20 years of building a side hustle, and how livestreaming became a core part of that. She walks through how she went from avoiding the camera entirely to committing to a year-long live video experiment, and how that decision changed everything for her business.We also get into the systems behind her consistency, including how she structures her workflow, uses frameworks like act, automate, and assign, and now layers in AI to speed things up. Along the way, Tanya breaks down what actually drives revenue, why many creators struggle to monetize, and how shifting your mindset around value and pricing can completely change your results.----------------------Key TakeawaysTreat your side hustle like a real business before it pays like one Tanya didn't start with revenue in mind, but things shifted when she saw the impact of her work and realized she could package and sell it.Consistency builds momentum, even when it feels like no one is watching Early on, she questioned whether anyone cared, until people reached out when she missed a livestream, proving the audience was there.Systems are what make scaling possible Her workflow is built around three buckets, act, automate, and assign, applied across pre-production, live delivery, and post-content repurposing.Repurposing is where the real leverage happens Creating the content is only part of the job. The value comes from using that content across multiple formats after the live stream ends.You have to assign value before others will When Tanya shifted from giving everything away for free to charging even a small amount, engagement and results improved immediately.Pricing comes from testing, not guessing There's no perfect formula. You research, experiment, and adjust based on what your audience is willing to pay.Clear boundaries are critical when working a full-time job She separates corporate work and business completely, no overlap, no conflicts, and full transparency with employers.AI amplifies systems, it doesn't replace them By documenting her processes first, she was able to use AI tools to generate content, structure shows, and repurpose efficiently.Your path has to be your own One of her biggest lessons, don't try to copy someone else's blueprint. Build a business that fits your life, your voice, and your goals.Resources & LinksTanya Smith: Streamlikeaboss.tvPaul Gowder: Paulgowder.comPowWows.com: the leading online community for Native American arts and culture, built over more than 25 yearsClaude CoworkWhisper FlowJeremy Vest's Niche KingThe Power of Intention by Dr. Wayne DyerJonathan Mast Social Media Examiners: AI Business Society ----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Annie-Mai Hodge, founder of Girl Power Marketing and creator of the Social Tea newsletter, makes her triumphant return to Search with Candour to discuss how to do SEO for social media.Annie-Mai explains practical keyword research for social using tools such as TikTok Creator Search Insights and AlsoAsked, and existing SEO tools, then consolidating ideas into a simple spreadsheet and testing performance via platform analytics.They cover everything from captions, on-screen text, audio, and profiles without keyword stuffing; how to choose channels and formats by researching native results, spotting content gaps, and repurposing across platforms; and why posting time matters less than you may think.Follow Annie-Mai:

Leveraging pillar content with a repeatable framework can greatly help small, B2B teams struggling to produce content regularly. In this episode we explore the concept of pillar content and its role in content strategy.We discuss how to develop in-depth, long-form content that acts as a foundation, strategies for repurposing content across multiple channels, and using AI tools to streamline content production and editing.00:00 Intro01:00 What is Pillar Content01:49 Why it's Helpful for B2B07:55 Our Pillar Content Framework20:40 Content Branches & Distribution Channels28:05 AI Uses & Best Practices36:09 Tips to Get Started

If you're podcasting but not seeing growth—or thinking about starting a podcast—this episode will show you how to make it work for your business. In this episode of Social Media Decoded, Michelle Thames breaks down exactly how she uses Riverside to record high-quality podcast episodes, clip content, and turn those clips into visibility across multiple platforms. She explains how one podcast episode can become several pieces of content, helping you stay consistent without constantly creating from scratch. Michelle also shares how these clips lead to discovery, conversations, and ultimately clients. If you want to simplify your content strategy while increasing your reach, this episode will give you a practical framework you can start using immediately. What You'll Learn in This Episode • How to record high-quality podcast episodes using Riverside • Why podcasting alone isn't enough for growth • How to clip your content into short-form videos • How to repurpose content across multiple platforms • How to turn podcast clips into visibility and opportunities • The simple system for growing your podcast consistently Visibility Breakdown Michelle shares her simple podcast growth system: Record → Clip → Share → Convert By repurposing each episode into multiple pieces of content, entrepreneurs can increase visibility without creating new content every day. Room Story Michelle shares how people often discover her through short clips, then move into her podcast, community, and offers—showing how one piece of content can lead to deeper connection and opportunities. Unpopular Visibility Truth Recording a podcast is not enough. Repurposing and distribution are what drive growth. Spotify Listener Question Are you currently repurposing your podcast content? • Yes • No • I want to start • I didn't know I should Tools Mentioned Riverside (recording + clipping platform) Get started with Riverside here: https://riverside.sjv.io/XmV0aa Ways to Work With Michelle • Join the Community • Book a Strategy Call Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most B2B marketing content doesn't fail because it's bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in B2B marketing — and how to fix it with a smarter content strategy.You'll learn why even high-quality content gets ignored, how misalignment between sales and marketing creates wasted effort, and what it takes to build a content system that actually drives visibility, engagement and business results.If you're relying on LinkedIn, content marketing or employee advocacy to grow your brand, this episode will help you stop creating more — and start using what you already have.Key moments in this episode - 00:00 Why most B2B content gets wasted01:30 What content waste actually looks like04:00 Why good content still fails06:30 Fixing sales and marketing misalignment09:00 Repurposing content across channels18:00 What a strong content system looks like24:00 Where to start fixing your strategyCONNECT WITH MICHELLE J RAYMONDMichelle J Raymond on LinkedInBook a free intro callhttps://socialmediaforb2bgrowthpodcast.com/B2B Growth Co newsletter#LinkedIn #ContentMarketing #B2BMarketing

Short videos are winning attention. Here's how to make them win business, too.

Authority is not an accident. It's the result of fiercely intentional strategy, authentic connection, and the right visibility. Creating authority through podcast interviews can attract clients and revenue. In this episode of Influential Voices of Authority, Erik K. Johnson brings in Kristen Nolan, senior client account manager at Interview Valet, to reveal exactly how podcast guesting can transform your voice into your most powerful business asset.   Episode Segments 00:01 "Open More Doors with Your Podcast" 01:10 The Two Sides of Building Your Audience 03:08 Finding the Right Partners in Your Niche 04:31 Why Guesting on Podcasts Works 05:19 Interviewing Kristen Nolan: Her Journey 07:39 Growing Authority Without Prior Podcasting Experience 09:55 Podcasting for Introverts and Thought Leaders 10:40 Strategy and Coaching: Custom Interview Prep 13:00 Storytelling for Impact and Connection 14:17 Building Trust as a Guest Authority 16:36 Real Results: From One Interview to $90K Deals 17:41 Go Beyond "Recording and Done" 18:22 Compounding Connections for Exponential Growth 19:08 The Power of Consistency in Podcast Visibility 20:27 Guesting vs. Conferences: Leverage and Repurposing 22:01 How to Target the Right Audience as a Guest 23:47 Researching Shows for Strategic Guesting 25:02 Secrets of Being a Great Guest 26:46 Promote Value, Not Just Products 27:45 Handling Difficult Interviews and Guests 28:05 Vetting Podcasts That Align with Your Brand 29:43 Confidence, Preparation, and What Kristen Would Do Differently 33:00 Special Interview Audit Offer   Key Takeaways - Stop talking to the same circle. Erik and Kristen break down why you must get your message in front of new ears if you want to capture more leads, clients, and visibility. - Guesting is not just about reach; it's about resonance. Kristen reveals how strategic podcast guesting helped one client close a $90,000 deal through the power of authority and trust, not a sales pitch. - Your network multiplies with every episode. Great guests know how to turn one connection into many by leveraging each interview for introductions, new relationships, and lasting partnerships. - You don't need a huge audience. What matters is getting in the right room, with the right message, at the right time. Authority comes from trust, not just traffic numbers. - Consistency over perfection. With the right systems, you build influence through steady, authentic visibility—even if you start out cold and nervous.   Ready to Boost Your Podcast Success? Kristen shares details about the free Interview Valet Podcast Interview Audit. This powerful resource evaluates your speaking style, the balance of your interviews, filler words, and your connection with audiences, all so you can amplify your authority and impact. Get your free podcast interview audit and connect with Kristen: https://interviewvalet.com/kristen   Podcast Audit Ready for your own podcast authority audit? Apply to chat with Erik and uncover your show's authority gaps: https://podcasttalentcoach.com/coaching   Next week, tune in as Erik shares more proven strategies to amplify your influence, attract premium clients, and finally step out of obscurity. Authority isn't accidental, it's intentional and within your reach.

Join my online school for eBay sellers here. Get my BOLO books (eBook format) hereGet my BOLO books (printed format) hereContact me for a store review Suzanne@SuzanneAWells.com Follow me on FacebookJoin my private Facebook group here.Find me on YouTube here.Visit my website here.Email your comments, feedback, and constructive criticism to me at Suzanne@SuzanneAWells.com

Making smart choices with your money doesn't have to mean giving up the things you enjoy. By adopting a few practical frugal habits, you can stretch your budget further, reduce financial stress, and build a stronger foundation for long-term savings.  Links: Check out TCU University for financial education tips and resources! Follow us on Facebook, Instagram and Twitter! Learn more about Triangle Credit Union Transcript: Welcome to Money  Tip Tuesday from the Making Money Personal podcast.  Saving money can be tough. It takes planning, discipline, and dedication. Still, with some careful planning, frugality, and creativity, you can make it work.  There are ways to adjust your daily choices toward more frugal options to boost your savings game.  If you try out some of these frugal habits, you may find yourself saving money faster than you thought.  1. Cook more at home, dine out less.   Cooking at home has a lot of benefits. It's usually healthier because you control the ingredients, so there are fewer additives. It also helps you spend less on food. Even though grocery costs are still high, you can ensure savings by choosing meals carefully and keeping recipes simple. Complicated meals with special ingredients can get expensive and might leave you buying things you rarely use.  Don't plan too many different meals in one week. Cooking something new every night can create leftovers that might go to waste. Plan a few nights for eating leftovers to save time and avoid wasting food.  Learn which foods can be used as substitutes. This way, you can use what you already have at home instead of making extra trips to the store.  Cook in bulk and freeze for later meals. Try making a double batch of something to freeze for later use. This works especially well for casseroles, meatballs, and even soups.    Turn saving money into a fun challenge. For example, try the Pantry Challenge: see if you can make meals using only what's already in your fridge or pantry, without going to the store.  2. Reuse and repurpose when you can   Repurposing items gives old things new life, helps the environment by reducing waste, and saves you from buying new stuff. Try finding ways to reuse items around your home. For example, use old t-shirts as cleaning rags or paper towel substitutes. Empty glass jars and shoeboxes make great storage containers; old sheets and towels can be used as drop cloths or cleaning cloths; wine corks, or cardboard are useful for homemade cork boards; paper egg cartons make great seed starters .and reusing gift bags and tissue paper can help you save, as long as they're not damaged.   There are many more ideas out there. For more inspiration, search online or check out Pinterest. Try searching for “recycled crafts,” “repurposed items,” or “upcycling ideas” to find creative ways to turn old things into something useful.  3. Check your library for free stuff.   Our local libraries provide some amazing resources. They offer a wide range of free resources, including audiobooks, learning platforms, streaming services, and more. Some also have their own programs to rent items like cameras, game consoles, and other gear, and to share programs like a seed exchange where members can take and share seeds for their vegetable or flower gardens – all for free! It's also worth noting that most libraries will offer passes to nearby attractions for a discount on admission – although it's not 100% free, it's still a savings opportunity.    4. Do more things at home.   Try having date nights at home instead of going out. There are plenty of ways to make a fun and relaxing evening at home. If you enjoy spending time with friends, host a game night, movie night, or music night. Let your imagination guide you.  5. Use coupons and rewards programs.   Don't miss out on chances to save. Check for coupons and look at your grocery store's deals flyer when making your shopping list. Sign up for rewards programs that offer cash back—you could save a lot over time. Browser extensions like Edge, Honey, and others can also help, but make sure to do your own research. We are not endorsing any specific products. 6. Buy used items when possible.   Try to buy used items first. Books, clothes, and many other things can be a good deal if they're in good condition. Check out apps like Facebook Marketplace, eBay, Poshmark, and others for gently used items. You can even find outdoor gear like bikes, kayaks, or scooters used.  These are just a few ideas to get you started. If you have a frugal habit that's helped you, share it with us on social media. Let us know how you save money every day—your tips could inspire others to save more too.  If there are any other tips or topics you would like us to cover, let us know at tcupodcast@trianglecu.org. Like and follow our Making Money Personal FB and IG page and look for our sponsor, Triangle Credit Union on social media to share your thoughts.   Thanks for listening to today's Money Tip Tuesday and check out our other tips and episodes on the Making Money Personal podcast.

Megan chats with Josh Gale about using Facebook to unlock a powerful new revenue stream through consistent content, smart reposting, and platform specific strategy. Bio: Josh, creator of The Chef Out West, is a rapidly growing content creator with a booming social media presence. In just eight months, he has grown his audience to 325K on Instagram and 512K on Facebook, gaining thousands of new followers daily. He also runs a Substack community of 23K subscribers, built in only five months. With recent Facebook monetization generating over $10,000 in a single month from views alone, Josh brings valuable insight into high-performing content and audience growth. His platforms reached approximately 50 million views on Facebook, 44 million on Instagram, and 150K on Substack in the past month, making him a compelling voice on content strategy and growth. This episode breaks open a major opportunity most food bloggers are overlooking. Facebook is quietly paying creators for views, and the barrier to entry is lower than you think. If you are relying heavily on brand deals or struggling to scale revenue, this conversation gives you a clear path to diversify income using content you are already creating. Key Topics Discussed: - Facebook monetization is accessible with relatively low thresholds. - View based revenue can scale quickly with consistent posting. - Posting multiple times daily increases chances of viral reach. - Repurposing and re editing old content drives new growth. - Longer videos generate higher earnings per view. - Consistency matters more than perfection. Guest Details Connect with Josh Gale Website | Instagram

In this episode, Steve Fretzin and Armando Leduc discuss: Building authority through podcasting Overcoming mindset barriers Leveraging content strategically Maintaining consistency for compounding impact   Key Takeaways: Hosting a weekly podcast allows lawyers to create a systematic referral network, strengthen relationships with industry partners, and position themselves as trusted authorities over time. Addressing fear, self-doubt, and perceived market saturation helps attorneys gain confidence on camera and embrace personal branding as a growth tool. Repurposing podcast recordings into articles, social posts, and even books multiplies visibility and ensures each interview provides long-term business development value. Persistently producing niche-focused content over months and years compounds authority, relationships, and opportunities, turning podcasting into a long-term growth engine.   "If you're an estate planning attorney, start a podcast... but number two, bring in financial advisors and family lawyers and wealth advisors and CPAs and people that are in the space that can refer you business." —  Armando Leduc    Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.   Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/   Thank you to our Sponsor! Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/   Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/   About Armando Leduc: Armando Leduc is the CEO of Leduc Entertainment, a social media management company. Armando is a multifaceted and driven artist who has carved a niche for himself in the entertainment sector through determination, hard work, and an innate gift for storytelling. With a growing list of achievements and a steadfast commitment to his craft, Armando continually strives for excellence, leaving audiences eagerly anticipating his next creative endeavor.   Connect with Armando Leduc:   Website: https://www.leducentertainment.com/ Facebook: https://www.facebook.com/leducentertainment Twitter: https://twitter.com/armandoleduc Instagram: https://www.instagram.com/leducentertainment/ YouTube: https://www.youtube.com/channel/UCQ0BozS4ZM-1TqOcwSl2l0Q LinkedIn: https://www.linkedin.com/in/armando-leduc-16ba4940   Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

There was a season in my business where I thought the answer was always more. More ideas. More content. More effort. But what I've learned after 20 years is sometimes the wealth you're looking for is already here. In this week's episode of Doing Business Like a Woman, I'm walking you through three practical tools that help me capture ideas, organize my thinking, and turn what I already know into offers, content, and income. I share: Why your best ideas don't always happen at your desk How to capture ideas before they disappear How to use tools to take inventory of your intellectual property Simple ways to repurpose and reuse your best ideas This is one of those episodes that can shift how you think about your business immediately. Because once you see what you already have, everything gets simpler. Tool #1 - Evernote: https://evernote.com/Tool #2 - Delphi.ai: https://www.delphi.ai/melissamarketingcoachTool #3 - Chat GPT: https://chatgpt.com/ Timestamps: 00:00 – Welcome + what “mining for wealth” really means01:00 – Expanding the definition of wealth beyond money02:00 – Are you building your dream or someone else's?03:00 – Turning intellectual and experiential wealth into income04:00 – Why your ideas are your greatest business asset05:00 – Tool #1: Capturing ideas in real time06:00 – Evernote & Notes app07:00 – Why my best ideas don't come at my desk09:00 – The cost of not capturing your ideas11:00 – Tool #2: Delphi.ai and your AI brain12:00 – Turning 20 years of content into a searchable asset14:00 – The future of thought leadership and scalability15:00 – Tool #3: Using AI to take inventory of your work16:00 – Prompting AI to uncover your hidden assets17:00 – Realizing how much you've already created18:00 – Repurposing content into offers, courses, and marketing20:00 – Why repetition actually works in teaching and marketing21:00 – Final challenge: mine your own wealth22:00 – Invitation to work together Stay Connected:

Brittany Baker is the founder of MissionBritt, a brand dedicated to helping entrepreneurs build strong businesses through clear strategy, bold marketing, and intentional growth. As a mom of four, she brings a real-life perspective to business and life, helping others simplify their vision, strengthen their brand, and take confident action toward the life and business they're called to build.Website: http://www.mission-britt.comInstagram: Britt_Baker (@mission_britt)Connect and tag me at:https://www.instagram.com/realangelabradford/You can subscribe to my YouTube Channel herehttps://www.youtube.com/channel/UCDU9L55higX03TQgq1IT_qQFeel free to leave a review on all major platforms to help get the word out and change more lives!

What if the book you've been putting off is already hidden inside the conversations you've recorded? In this episode of Sharkpreneur, Seth Greene interviews Sheila Slick, founder of Five Milestones and creator of the PodToBook.ai platform, who shares how entrepreneurs, podcasters, and experts can become published authors without starting from a blank page. Drawing on her background as a software developer and business consultant, Sheila outlines her five-step process for transforming audio content into polished, AI-assisted books that build authority, drive ROI, and preserve legacy. With more than 80 experts already guided from raw conversations to published works, this episode reveals a faster, smarter path to turning content into a tangible business asset. Key Takeaways:→ If you record podcasts, webinars, or calls, you already have the raw material for a book. → Audio content eliminates the biggest friction point in writing: the blank page. → AI-assisted publishing works best when paired with human editing and revision.→ Repurposing content can reduce book creation from months to days. → Publishing a book can drive ROI through authority, speaking engagements, and client acquisition. Sheila Slick, MS, is the Founder of Five Milestones and creator of PodToBook.ai, an AI-powered platform that transforms podcast episodes into professionally structured book manuscripts in 2-3 hours. Since launching, she's helped publish 80+ authors and is a two-time Amazon bestselling author, having authored "Momentum: Daily Practices to Build Your Business & Thrive" and co-authored five books. As Past Chair of SCORE Volusia Flagler County, she mentored over 1,000 small business owners. With over 25 years of entrepreneurial experience and a Master's in Leadership, Sheila provides strategic business consulting and publishing services while hosting the "Milestone Moments in Business and Leadership" podcast. Connect With Sheila:Website: https://fivemilestones.com/LinkedIn: https://www.linkedin.com/in/sheilaslick/

Is toothpaste safe to swallow? In this video, I'll explain the dangers of swallowing toothpaste, the risks of fluoride toxicity, and what fluoride in your water supply could be doing to your health. Learn how to reduce your fluoride exposure and protect your long-term health.Just so you know, my full line of high-quality supplements is available on Amazon — search Dr. Berg Supplements.Download Dr. Berg's Free Daily Health Routine: https://drbrg.co/45qtO070:00 Introduction: Do not swallow toothpaste!0:23 Fluoride toxicity3:43 Is fluoride safe?4:20 Repurposing industrial waste 6:15 How to avoid fluoride toxicityIs fluoride safe? Why are toxic ingredients in toothpaste and drinking water? Let's take a look at some of the dangers of swallowing toothpaste and the toxic effects of fluoride.Dental fluorosis is a common developmental defect caused by excessive fluoride exposure in children. It's characterized by white spots and lines on the teeth due to damaged enamel. Around 40% of children will experience dental fluorosis when consuming water with optimal fluoride levels. When you use fluoridated toothpaste or drink fluoridated water, it's absorbed systemically into the body. Fluoride accumulates in certain tissues, such as the brain, thyroid, bones, and kidneys. Research has shown that higher fluoride exposure is associated with lower IQs in children. You might assume that the fluoride added to your water is safer because it's in the water supply, but this isn't true. The fluoride in our water supply is a byproduct of phosphate fertilizer production!Many industries repurpose industrial waste to boost profits, including the corn, sewage, petroleum, and seed oil industries. Use a water filter certified for fluoride reduction to avoid fluoride toxicity and minimize exposure. Dr. Eric Berg DC Bio:Dr. Berg, age 60, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the Director of Dr. Berg Nutritionals and author of the best-selling book The Healthy Keto Plan. He no longer practices, but focuses on health education through social media.Disclaimer: Dr. Eric Berg received his Doctor of Chiropractic degree from Palmer College of Chiropractic in 1988. His use of “doctor” or “Dr.” in relation to himself solely refers to that degree. Dr. Berg is a licensed chiropractor in Virginia, California, and Louisiana, but he no longer practices chiropractic in any state and does not see patients, so he can focus on educating people as a full-time activity, yet he maintains an active license. This video is for general informational purposes only. It should not be used to self-diagnose, and it is not a substitute for a medical exam, cure, treatment, diagnosis, prescription, or recommendation. It does not create a doctor-patient relationship between Dr. Berg and you. You should not make any change in your health regimen or diet before first consulting a physician and obtaining a medical exam, diagnosis, and recommendation. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition.

Today our guest is Sean Beaverson, Director of Technology at Orono Public Schools. We talk about how schools can use AI in education to reduce teacher workload and reclaim instructional time. Sean shares a practical approach to lowering cognitive load by offloading administrative tasks to AI, allowing educators to repurpose time toward relationships, collaboration, and deeper learning. In this conversation, Sean offers clear reminders for leaders working to reduce workload and restore professional time: AI can reduce teacher workload by offloading low-cognitive-load administrative tasks. Reclaimed time must be intentionally repurposed, or it will quickly disappear. AI works best as a thought partner that enhances professional judgment, not replaces it. Reducing cognitive load allows teachers to focus on relationships and high-impact instruction. The goal of AI in education is not efficiency alone, it is strengthening human connection. Learn More About CharacterStrong:  Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website   About Sean Beaverson:  Sean Beaverson is the Technology Director for Orono Public Schools, where he leads the district's work to make technology supportive, reliable, and centered on the needs of students and staff. With 25 years in education, he focuses on clear communication, thoughtful innovation, and helping teachers and students thrive in a rapidly changing digital world.

Dr. David Eagleman, PhD, is a neuroscientist, bestselling author and professor at Stanford University. We discuss how to leverage the science of neuroplasticity to learn new skills and information and how accurate and false memories form and are forgotten. We also discuss time perception and why it speeds up or slows down depending on our age and stress level. We cover dreaming and the meaning of visual and other dream content. And we discuss the neuroscience of cultural and political polarization and how to remedy it. This episode provides science-based knowledge and practical tools you can use to enhance learning and better understand your experience of life in the past, present and future. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Mateina: https://drinkmateina.com/offer Rorra: https://rorra.com/huberman Lingo: https://hellolingo.com/huberman Function: https://functionhealth.com/huberman Timestamps (00:00:00) David Eagleman (00:02:35) Neuroplasticity & Learning; Cortex, Flexibility & Repurposing, Savantism (00:11:07) Sponsors: Mateina & Rorra (00:13:27) Specialization vs Diversification, Practice; Internet & Curiosity (00:22:05) Building a Well-Rounded Brain, Tool: Critical Thinking & Creativity (00:28:18) Neuroplasticity & Adults, Tools: Novelty & Challenge (00:32:41) Neuromodulators & Plasticity, Psychedelics; Directed Plasticity (00:38:50) Sponsor: AG1 (00:39:41) Building a Better Future Self, Tool: Ulysses Contract to Avoid Bad Behaviors (00:50:13) Brain Chatter, Aphantasia & Practice (00:56:57) Specialization vs Diverse Experience, Childhood & Brain (01:00:50) Space & Time Perception, Tool: Space-Time Bridging Meditation (01:06:17) Are We Good at Estimating Time?; Fear, Time & Memory (01:11:23) Sponsor: Lingo (01:12:53) Fearful Situations & Time Perception; Joyful Events & Novelty, Tool: Do Things Differently (01:18:56) Staying in the Present, Mental Illness & Time Domains, Addiction (01:27:09) Social Media, Addiction, Curiosity (01:30:51) Vision & Auditory Deficits, Sensory Substitution, Neosensory Wristband (01:35:26) Sponsor: Function (01:37:13) Sensory Reliance, Echolocation, Potato Head Theory, Sensory Addition (01:41:36) Why We Dream, Vision & Neuroplasticity, REM Sleep, Blindness (01:49:55) Victims, Fear, Memory Drift & Recall, Eyewitness Testimony & Jury Education (01:56:10) Kids vs Adults, Memory Manipulation; Photos (01:59:27) Polarization, In vs Out Groups, Empathy; Fairness (02:06:31) Polarization, Reward vs Punishment; Propaganda, Language, Complexification (02:19:27) Current Projects; Acknowledgements (02:21:44) Zero-Cost Support, YouTube, Spotify & Apple Follow, Reviews & Feedback, Sponsors, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

David Fajgenbaum (Chasing My Cure, Every Cure) is an immunology researcher, professor, and author. David joins the Armchair Expert to discuss being recruited to play football at an assortment of Ivy League schools before ending up at Georgetown, the promise he made to his mother to pursue medicine before she passed away, and starting a foundation in his mom's honor to help college students with grief. David and Dax talk about the sudden onset of symptoms that meant his liver and kidneys were shutting down, gaining 100 pounds of fluid almost overnight, and nearly dying multiple times amid a diagnosis of Castleman disease. David explains the decision to approach his illness with off-label drugs, putting himself into full remission with a drug used to prevent transplant rejections, and the current mission with non-profit Every Cure to treat other inflammatory diseases with existing medicine.Follow Armchair Expert on the Wondery App or wherever you get your podcasts. Watch new content on YouTube or listen to Armchair Expert early and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.com/links/armchair-expert-with-dax-shepard/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.