Podcasts about Repurposing

SummaryIn this episode of What's in Store, Chris Ressa and Karly Iacono hold their feet to the fire—revisiting bold predictions made at ICSC to see what held up, what flopped, and what's next. From the unshakable rise of value retail to the surge in food and beverage concepts, they dissect the real trends shaping retail today. They dig into the tug-of-war between experiential and convenience, the true state of omnichannel, and why sustainability is more than a buzzword. It's a candid, no-fluff look at where retail is heading—and how close they came to calling it right.TakeawaysThe retail industry is experiencing a tight supply and high demand for space.Experiential retail is evolving, but convenience remains a priority for consumers.Omnichannel retailing has become a standard expectation for most retailers.Sustainability initiatives are not currently driving business decisions in real estate.Redevelopment and repurposing of properties are slower than anticipated due to various challenges.Food and beverage concepts are thriving, with a notable increase in coffee sales.Value retailing continues to be a strong focus for consumers amid economic pressuresThe conversation around tariffs and AI was less prominent than expected at ICSC.Mixed-use developments are still a hot topic, but execution remains challenging.Predictions for the future should consider longer timelines for significant changes.Chapters00:00 Introduction to Retail and Real Estate Predictions04:58 Reflections on ICSC Predictions09:52 Supply and Demand Dynamics in Retail15:08 Experiential vs. Convenience Retail19:54 The State of Omnichannel Retailing25:00 Sustainability and ESG Initiatives29:56 Repurposing and Mixed-Use Developments33:47 Food and Beverage TrendsEnjoy the show! Remember to rate and review!

We like to ask anyone who joins The Visual Lounge, what's your one take you want to give our audience? It's an open-ended question so we always get a good variety of unique answers and love hearing the advice, life lessons, and mindset changes we can apply to using video and images in our work. To celebrate our 250th episode milestone, we bring together friends of The Visual Lounge to ask them this question. In part one of this episode, you'll hear from: Betty Dannewitz, Learning Solutions Architect at Blanchard Jeff Batt, Course Author & Owner at Learning Dojo Destery Hildenbrand, Learning & Development Consultant at Destery1Kenobi Kassy Laborie, Speaker, Author, Virtual Training Pioneer at Kassy LaBorie Consulting Nick Floro, Learning Architect, CEO at SealWorks Interactive Studios Each one offers insights into their own processes and fresh and valuable advice. We talk about everything from pushing through creative blocks, using AI to help with storyboarding or writing, gathering feedback from learners, to becoming a repurposing pro. Tune in to hear from experts who are living and breathing the world of video and visual design.For part two, we'll be talking to more great people to hear their thoughts and advice on how they approach content creation. Stay tuned for more coming soon!Learning points from the episode include: 00:00 - 00:46 Introduction 00:46 - 01:30 Jeff Batt shares backstory on his career 01:30 - 02:47 Why you need to be an artisan 02:47 - 04:29 What to do when you feel stuck in a creative rut 04:29 - 08:34 Destery's advice for staying up to date with the latest tech 08:34 - 09:45 Concrete benefits of using AI 09:45 - 11:08 Why Kassy Laborie sees AI as a handy writing partner 11:08 - 12:33 How using AI helps Kassy achieve her goals 12:33 - 13:36 How AI helps Kassy assess writing 13:36 - 15:59 Nick Floro talks about how easy it is to get feedback these days 15:59 - 17:30 How you can get L&D departments to buy into using new tech 17:30 - 20:22 The trend of AI tool integration in everyday tools 20:22 - 22:10 Betty Dannewitz's tips for creating extra content 22:10 - 23:16 How repurposing content affects how you build it in the first place 23:16 - 24:08 Outro Important links and mentions: Camtasia: https://www.techsmith.com/camtasia/audiate Betty Dannewitz: https://www.linkedin.com/in/ifyouaskbetty/ Betty's website: https://ifyouaskbetty.com Jeff Batt: https://www.linkedin.com/in/jeffbatt/ Destery Hildenbrand: https://www.linkedin.com/in/desteryhildenbrand/ Kassy Laborie: https://www.linkedin.com/in/kassylaborie/ Kassy's website: https://kassylaborie.com/ Nick Floro:

From Roadies to Rockstar Entrepreneurs: Insights with Craig Duswalt WHR 3.228: From Roadies to Rockstar Entrepreneurs: Insights with Craig Duswalt Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim Melanson jams with Craig Duswalt, keynote speaker and founder of RockStar Marketing. Craig shares his journey from working backstage with Air Supply and Guns N' Roses to becoming a marketing powerhouse helping entrepreneurs stand out in their industries. He breaks down how embracing authenticity, leaning into his rock background, and building a mastermind community transformed his career and brand. Who is Craig Duswalt? Craig Duswalt is a powerhouse Keynote Speaker, Author, and the visionary behind RockStar Marketing and Rock Your Life. He toured with legendary bands like Guns N' Roses and Air Supply before launching a marketing empire. With experience as a Creative Director and copywriter, Craig now empowers entrepreneurs to embrace their inner rockstar and market themselves with boldness and authenticity. Connect with Craig Duswalt: Website: https://craigduswalt.com Email: craig@craigduswalt.com Phone: +1 661-904-7273 Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode: 00:50 — Craig's journey from college grad to backstage runner for Air Supply 03:17 — The power of attitude in being noticed and invited to tour 04:15 — Learning from failure: why “Shoestring Budget” branding didn't sell 10:16 — How masterminds helped Craig transform his brand 14:05 — Rockstar discipline: what Slash and Axl taught Craig about practice 17:11 — Why following your passion trumps everything else 18:58 — Focus: Why you must master one thing before diversifying 21:51 — Why delegation and respecting expertise matter 24:24 — Building fan relationships and authentic branding 29:01 — Repurposing content and ongoing learning 31:34 — Community over competition 33:42 — Craig's upcoming projects and where to connect

In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you're figuring out how to get the most from your content or balancing big and small pieces, this episode offers practical insights for today's marketers.Try Superpath Pro free for 30 days: https://www.superpath.co/************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath's weekly podcast: https://podcast.superpath.co/Grow & Tell: https://www.dock.us/grow-and-tell************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Is it time to rethink the phrase “energy transition”? Inspired by The Future of Commerce article on energy diversification, this episode examines the data behind our current global energy landscape—one where renewables are booming, but fossil fuel consumption is still growing.We break down why “diversification” better describes today's energy reality, where rising global demand is driving the growth of both clean and traditional energy sources. From the continued dominance of hydrocarbons in transportation and agriculture to the critical role of AI and cloud in managing energy complexity, we explore the evolving tech toolkit needed to power this multi-source future.What You'll Learn in This Episode:1. The Myth of a Simple Energy SwapRenewables now match coal in global capacity—but oil, gas, and coal usage is still risingOver 90% of new U.S. vehicles still burn hydrocarbons2. Energy Demand Isn't Shrinking—It's SurgingGlobal energy demand projected to rise up to 57% by 2050Fossil fuels still central to agriculture, aviation, and industrial materials3. Diversification, Not SubstitutionGrowth in energy sources is layered—not transitionalNew technologies are being added without phasing the old ones out (yet)4. Tech as the Enabler of Energy ComplexityCloud adoption in energy growing 20% annually through 2033Agentic AI supports autonomous decision-making, optimization, and asset management5. Managing the Infrastructure and OpportunityIntegrated digital systems enable predictive maintenance, reducing downtime up to 50%Repurposing old infrastructure (e.g., refineries to biofuels) is now viableReal-time analytics, ESG compliance tracking, and smart field ops are essential to competeKey Takeaways:“Energy transition” oversimplifies the global shift—“energy diversification” better reflects realityFossil fuel demand is still rising alongside renewables due to economic and agricultural needsManaging the complexity of diversified energy requires deep investment in cloud, AI, and analyticsCompanies must adapt old infrastructure while seizing new growth opportunities (e.g., biofuels, EV charging)Future-proofing the energy sector means thinking in layers, not just linesSubscribe to our podcast for expert insights on energy innovation, sustainable infrastructure, and digital transformation. Visit The Future of Commerce for the latest data and strategies shaping the global energy ecosystem. Share this episode with energy leaders, tech innovators, and anyone shaping tomorrow's energy economy.

Mark 2:23–28 (ESV): 23 One Sabbath he was going through the grainfields, and as they made their way, his disciples began to pluck heads of grain. 24 And the Pharisees were saying to him, “Look, why are they doing what is not lawful on the Sabbath?” 25 And he said to them, “Have you never read what David did, when he was in need and was hungry, he and those who were with him: 26 how he entered the house of God, in the time of Abiathar the high priest, and ate the bread of the Presence, which it is not lawful for any but the priests to eat, and also gave it to those who were with him?” 27 And he said to them, “The Sabbath was made for man, not man for the Sabbath. 28 So the Son of Man is lord even of the Sabbath.”

A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference.In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into new formats that work across the marketing funnel – from quick-win video clips and blogs to longer-term strategies that help you get more from every minute of your webinar.Find out:Why repurposing starts with how you plan and run the webinarThe best types of content to create from a webinar recordingHow to match repurposed content with different stages of the funnelTips for making your repurposing process more efficientWhy repurposed content can extend your reach and resultsImportant links & mentions:The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If you're creating content without repurposing it, you're leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platforms. Content is your most powerful digital marketing tool, but only if you treat it like the asset it truly is. This episode is for anyone who wants to grow their online brand, expand their reach, and save time by working smarter, not harder.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it - Leveraging thought leadership to build credibility Crafting Effective Pitches - Focusing on superlatives and data points - Using clear, jargon-free language - Highlighting the true impact on your community Building Strong Agency Partnerships - What to look for when hiring a PR agency - Questions to ask potential partners - The importance of trust and alignment in agency relationships Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences. Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause. Want to Skip Ahead? Here are Key Takeaways: 04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building. 11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials. 19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language. 28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI. Aquila Mendez Valdez Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She's been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world's biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree. Learn more at hitpr.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Send us a textTomás Fonseca from Icons of Real Estate shares how podcasting can transform your property management business by creating valuable content and building strategic relationships. We explore the frameworks that have helped over 70 real estate podcasts convert conversations into business opportunities.• Building a podcast with two avenues of growth - content creation and relationship building• Why vision and commitment are essential for podcast success• The optimal podcasting frequency (weekly) and episode length (20-25 minutes)• Why Tuesday-Thursday are the best days to release podcast episodes• How to invite potential referral partners as guests to open business opportunities• Recording a "bank" of episodes (3 months worth) before launching for consistency• Repurposing podcast content for social media, blogs, newsletters and more• Technical considerations including recording platforms and social media integration• Using a podcast as a relationship funnel that converts to referrals and salesIf you're interested in learning more about podcast frameworks for your business, visit iconsofrealestate.com/podcast-framework or email Tomas at tomas@iconsofrealestate.com.PM COLLECTIVE - GUIDE AND SHAPE AN ENJOYABLE FUTUREWe believe in making industry-leading education and support accessible to everyone. Our community is packed with free resources, expert insights, and innovative training designed to help business owners, property managers, and BDMs thrive. This podcast is kindly sponsored by The Associates Co. The Associates Co provides fully trained professionals to assist you with scaling your property management department. They are ready to hit the ground running! Once a luxury, VA's are now a staple in every business, whether you are managing 5 properties or 500+Head over to www.theassociatesco.com This podcast is kindly sponsored by The Efficiency Co.We are a dedicated consultancy, training, and support partner for innovative real estate organisations.Specialising in agency operations, team development and technology integration, we provide the insight, support, and training to maximise your performance.Our toolbox includes 1:1 Coaching for industry pros, 1:1 Personal Strategy Sessions, Team Engagement Workshops and Bespoke Agency ConsultationSupport the show

Kevin Schoonover is my guest this week as we look into the growing “fix-it” movement, exploring how repairing everyday items—like lamps, sewing machines, and coffee makers—can save money and reduce waste. Kevin shares his experience with local fix-it clinics in Minnesota and the rise of repair culture amid economic pressures. We also discuss 3D printing for custom parts, the power of community involvement, and the impact of donating and repurposing through organizations like Buy Nothing and Bridging. Thanks for listening! Jim Collison and Kevin Schoonover discussed the FIX IT market, emphasizing the importance of repairing items to save costs amidst

Kevin Schoonover is my guest this week as we look into the growing “fix-it” movement, exploring how repairing everyday items—like lamps, sewing machines, and coffee makers—can save money and reduce waste. Kevin shares his experience with local fix-it clinics in Minnesota and the rise of repair culture amid economic pressures. We also discuss 3D printing for custom parts, the power of community involvement, and the impact of donating and repurposing through organizations like Buy Nothing and Bridging. Thanks for listening! Jim Collison and Kevin Schoonover discussed the FIX IT market, emphasizing the importance of repairing items to save costs amidst

Kevin Schoonover is my guest this week as we look into the growing “fix-it” movement, exploring how repairing everyday items—like lamps, sewing machines, and coffee makers—can save money and reduce waste. Kevin shares his experience with local fix-it clinics in Minnesota and the rise of repair culture amid economic pressures. We also discuss 3D printing for custom parts, the power of community involvement, and the impact of donating and repurposing through organizations like Buy Nothing and Bridging. Thanks for listening! Jim Collison and Kevin Schoonover discussed the FIX IT market, emphasizing the importance of repairing items to save costs amidst

Does it feel like your podcast episodes vanish into the digital void after they're published? It might be because hitting 'upload' doesn't mean the work is done. In this episode of Podcasting Unlocked, we're joined by Deirdre Tshien, CEO and co-founder of Capsho, an AI-powered content writer that helps podcasters and entrepreneurs draft all elements of their marketing, from show notes to social media and more. We explore common pitfalls in content repurposing, strategies for effective marketing, and the role of tools like Capsho in simplifying the process. This week, episode 211 of Podcasting Unlocked is about maximizing your podcast reach through repurposing! Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to market and grow your podcast. Capsho is an AI-Powered Podcast Content Writer that helps entrepreneurs who podcast create a draft of their episode title, player description, show notes, social media captions, quotes, emails, blog post, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements. She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show.In this episode of Podcasting Unlocked, Deirdre Tshien is sharing the importance of focusing on a few key platforms for your marketing efforts and actionable steps you can take right now to make repurposing your content easier. Deirdre and I also chat about the following: Podcast marketing challenges that prevent visibility.Some common pitfalls of content repurposing and what you can do differently.How content creation is only a part of the marketing process, not the whole thing!Utilizing tools and testing different strategies to learn what resonates with your audience.If you're interested in giving Capsho a try, head to capsho.com to start your free trial! And if you sign up using the code ALESIA, you'll receive 50% off your subscription price for the duration of your time with Capsho!Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH DEIRDRE TSHIEN:FacebookLinkedInCapshoCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Podcasting Unlocked Ep 166: The Power of Authentic Engagement on Instagram with Jillian O'KeefeProud member of the Feminist Podcasters Collective.

In this episode of The Entrepreneur Experiment, Gary sits down with Rory King, the founder of Rory's Travel Club- a radically simple subscription business that's quietly revolutionising travel in Ireland and beyond. With no investors, no fancy app, and no startup playbook, Rory turned a €10 Facebook idea into a thriving travel club with over 200,000 members, a 10-person team, and a blueprint to reach one million users. From sleeping in his car outside Applegreen Petrol Station to traveling to Sri Lanka with his customers, Rory shares his unfiltered journey of hustle, honesty, and high-impact email marketing. If you've ever wondered how to build a profitable business without venture capital - or how to make email sexy again - this episode is your masterclass. Show Notes: In this episode, we cover:

Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what's working with what she's selling and how to use private podcasting to bridge the gap between curiosity and conversion.Timestamps:[0:00] Intro to Joyce Layman and why her audience is tired of social media[5:56] Joyce walks through her membership, group program, and micro offers[7:41] Her audience struggles with tech and low-performing lead magnets[9:18] Repurposing a PDF into a private podcast that leads to her offers[13:02] Joyce plans to enhance and restructure her lead magnet content[16:19] Her top-performing episodes are about mindset and the RAS[18:33] Using mindset as the “holy sh*t” moment to build belief early[22:12] Messaging ideas like “Train your brain to be seen” take shape[28:06] How a private podcast can bridge mindset and visibility strategy[32:14] Final recommendation: test both the PDF and RAS audio lead magnets[35:19] Joyce previews her upcoming Micro Audio SummitLinks mentioned:http://www.joycelayman.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

In Episode 428 of the Survival Punk Podcast, we're turning garbage into gear. When supply chains crumble and stores go dark, you won't be able to run to Home Depot or hit “Buy Now.” But survival isn't about shiny tools — it's about creativity. The truth is, there's a whole world of function hiding in the stuff most people throw away.

In Episode 428 of the Survival Punk Podcast, we're turning garbage into gear. When supply chains crumble and stores go dark, you won't be able to run to Home Depot or hit “Buy Now.” But survival isn't about shiny tools — it's about creativity. The truth is, there's a whole world of function hiding in the stuff most people throw away. "Trash Becomes Treasure: SHTF Repurposing Hacks | Episode 428" The post Trash Becomes Treasure: SHTF Repurposing Hacks | Episode 428 appeared first on Survivalpunk.

Before you spend a dime on advertising—or hire a marketing agency—you need to answer one foundational question: Who exactly are you trying to reach?  In this episode of the Machine Shop MBA series, Nick, Mike, and Paul sit down with Joe Sullivan, co-founder of Gorilla 76 and host of The Manufacturing Executive podcast, to break down the strategy behind smart marketing for job shops. Joe makes one thing clear from the jump: marketing isn't just sales turned up louder. Instead, it's about building trust before the buying conversation even starts. That means identifying your ideal customer profile (ICP), understanding their pain points, and crafting messages that speak directly to them—so when they're triggered to buy, they already know who you are. The conversation dives into the practical side of marketing strategy: defining your total addressable market, publishing your ICP, understanding buyer personas, and turning a few high-quality content pieces into lead-generating machines. Joe also shares real-world tips for measuring ROI, why your content distribution matters more than volume, and how even a 10-person shop can build a consistent, credible marketing engine. Whether you're starting your marketing journey or rethinking your current efforts, this episode gives you the roadmap to go from aimless activity to strategic growth. Stop being invisible—and start being the shop your best-fit customers call first. Segments (0:37) Grow your top and bottom line with CLA (2:50) Capturing demand vs. creating demand: Where shops go wrong (5:40) Defining and scoring ideal customers by fit and behavior (7:24) Why publishing your ideal client criteria helps filter leads (8:57) Step #1: Sizing your market realistically (13:00) “Riches are in the niches”: How tight positioning builds credibility (16:52) ICP vs. persona: company fit vs. human influencers (20:08) Foundational marketing steps to complete before execution (26:27) Moving from research to messaging: Strategy before tactics (30:15) Stay tuned: Top Shops 2025 registration coming soon (31:30) Playing the long game: Becoming next in line when a vendor fails (33:44) Content campaign thinking: Repurposing and repeating your core message (39:20) How to position your machine shop online (i.e. equipment list) (43:27) Bad blogs and lorem ipsum: When marketing is clearly an afterthought (44:43) Diving intro distribution—How to make content work for sales enablement (47:22) How do I know if it's working? Metrics that matter. (50:10) The real role of marketing vs. sales (54:17) The shift from reactive to proactive: Marketing as a strategic function (58:57) Closing thoughts: Play the long game, be specific, stay consistent (1:03:57) Bonus question: The importance of personal branding vs. company branding (1:08:05) Why you need to listen to the Lights Out Podcast  Resources mentioned on this episode The Tech Stack Advantage The Manufacturing Marketer podcast Building a StoryBrand Obviously Awesome New Sales. Simplified.  Joe@Gorilla76.com The Manufacturing Culture Podcast Rapidfire Manufacturing  Next Gen MFG Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube

In this episode of The Ross Simmonds Show, Ross cuts through the overwhelming noise around AI in marketing to reveal what's real, what's useful, and what's pure hype. From AI-fueled content creation and personalization to ads, analytics, and the dangers of AI deepfakes, Ross shares his honest take on how marketers can harness AI effectively—without losing their creativity (or their jobs). Hint: AI isn't here to replace great marketers, but it will expose mediocre ones. Whether you're feeling FOMO about AI tools or tired from constant information overload, this episode offers grounded insights and an actionable roadmap for embracing AI in a sustainable and meaningful way. Key Takeaways and Insights: Understanding the Current AI Hype Cycle AI is at the peak of inflated expectations. Nearly every tool is rushing to add AI capabilities. $10B spent in AI implementation efforts by consulting firms. The opportunity is real—but so is the noise. Content Creation: The Draft, Not the Director Tools like ChatGPT, Jasper, Rytr, SEMrush, and HubSpot offer “okay” drafts. Great marketers use AI for first drafts, then add emotion, creativity, and data. AI helps compress content production time significantly. Key quote: “The AI tool is not your creative director.” Repurposing & Distribution at Scale One of the best use cases for AI in content marketing. Turn one podcast into dozens of social assets, short videos, quotes, etc. Old content can be brought back to life using AI. 24/7 brand promotion equals scale and efficiency. AI for Creating Visuals & Ads Tools now allow marketers to generate images and mock ads from product photos. Emerging use case: image creation with tools like ChatGPT's DALL·E. AI lowers cost and time for creative asset generation. AI-Powered Insights from Data AI can identify behavior trends, segment audiences, and support lead scoring. Automate personalized communications triggered by user behavior. In-depth AI-based customer feedback analysis is now possible. Reminder: "Good data = good AI." Personalization: Right Message, Right Time AI enables highly tailored emails, landing pages, and even video messages. Important: Avoid going too far or getting creepy with data usage. Balance personalization with ethics and relevance. The Fluff: SEO Snake Oil & “Turnkey” Strategies Beware of tools promising 10,000 blog posts and instant rankings. "Hallucination" risk with auto-generated content hurts SEO in the long run. One-click marketing strategy generators? Hard pass. Deepfakes & AI Influencers Increasing use of AI-generated personas to push products deceptively. Danger of consumers being misled by realistic but fake endorsements. The Future of Marketing & AI AI will not replace everyone—but will replace some. “It's a force multiplier for the great. A replacement for the mediocre.” Use AI to do more, faster—but don't skip thinking and strategy. To thrive, marketers must master the human elements: storytelling, empathy, strategy, and creativity. Resources & Tools:

Send us a textI'm counting down my final month before retiring from my full-time job to pursue art full-time, with exciting collaborations highlighting my lifelong passion for fashion. My childhood dream of becoming a fashion designer has come full circle through partnerships with sustainable fashion brands, designers, and local businesses.• Working with Christine from Sewing and the City on sustainable pattern designs• Selected as a fashion influencer for a local clothing resale company• Creating custom clothing modifications at the Pro Football Hall of Fame Fashion Show• Offering resources at my studio for customizing sustainable fashion finds• Planning fall clothing swaps where people can exchange items and revamp them on-site• Northeast Ohio has abundant thrift and consignment shopping opportunities• Sustainability in fashion requires creativity but creates unique personalized wardrobe pieces• Finding designer brands at thrift prices creates accessibility and reduces consumption• The social environment of creating together inspires new ideas and community connections• Altering and customizing clothes on-demand has become an unexpected part of my businessShare your sustainable fashion projects with me so I can showcase them, and stay tuned for updates on my shopping adventure tomorrow and upcoming collaborations!Sewing and the CityPro Football Hall of Fame Fashion ShowMega-Thrift's old blog pageSupport the showCatch the doodles on YouTubeMy socials:Sign up for my monthly newsletterPortfolio website: Brewtifully.comInstagram: /BrewtifullyFacebook: /brewtifullyTikTok: GettingSmallwithGrandmaLinkedIn: Tracy Dawn Brewer

Jon Clemence approaches editing as more than just correcting grammar—it's a craft rooted in respect for the writer's voice and the reader's time. His process focuses on enhancing tone, consistency, and clarity, ensuring that the final message feels natural and trustworthy. In a digital space crowded with generic content, his human-first approach helps businesses stand out with writing that feels personal and polished. Mistakes in content—whether it's a typo, inconsistent formatting, or awkward phrasing—can quietly erode a brand's credibility. Jon emphasizes that strong editing isn't about perfectionism; it's about creating a clear, confident message that reflects your brand's identity. Every piece of content, he believes, is a chance to build trust—and he's committed to helping businesses make the most of it. Ready to strengthen your content and build more credibility with your audience? Book a free call with Jon to discuss how he can support your brand's messaging. And while you're there, take advantage of his free blog performance self-assessment tool—a quick, insightful way to identify content gaps and boost visibility. Visit his website to get started. For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

In this real, unfiltered episode—recorded straight from the new farm—Jen shares a whirlwind update about life, animals, and a big pricing lesson after a client balked at a $225 tall centerpiece. She dives deep into the psychology and math of floral pricing, why “cheap” isn't the word to use (say “value-based” instead!), and how to build confidence by pricing for profit, not panic.If you're feeling confused or frustrated about pricing—or underpaid for your talent—this episode is a must-listen.

Join our community of RE investors on Skool here: https://www.skool.com/the-real-estate-investing-club-5101/about?ref=44459ba83f5540f19109c8a530db4023FROM CALL CENTERS TO CASH FLOWIn this eye-opening episode of The Real Estate Investing Club, I sit down with Dave Codrea, co-founder of Greenleaf Capital Partners, who reveals an innovative investment strategy that perfectly captures today's changing commercial landscape: repurposing vacant call centers into thriving multi-tenant business spaces.

Sunday May 18, 2025. Week 21   Show notes on the site: https://curesyngap1.org/podcasts/syngap10/    CAMP4 Press Release https://investors.camp4tx.com/news-releases/news-release-details/camp4-presents-translational-data-syngap1-related-disorders Dr. Yuri at WODC: https://www.youtube.com/watch?v=oNwgo7TmrVo Presentation at ASGCT: https://investors.camp4tx.com/news-events/presentations GETA Talk: https://www.facebook.com/Syngapresearch/posts/pfbid08Aztex32vdwNZduVkPQeG353W49Dhq8iKJeZEkajKUmkeUiDdCwzyqa9ndEVpdCUl    To get these Therapies to kids the NHS data is key, ProMMis CHOP - Email them ENDD@chop.edu Stanford (Singed!) - https://curesyngap1.org/blog/srf-announces-stanford-launches-california-synaptopathy-clinic/ CHCO - https://curesyngap1.org/blog/visiting-syngap1-natural-history-study-childrens-hospital-colorado-chco/ Citizen Health https://cureSYNGAP1.org/Citizen is at 267, why not 300?   Hopkins article featuring SRF - Competition is good for the patient FB https://www.facebook.com/cureSYNGAP1/posts/pfbid07MP7St3zdxLKYXTJULKa5S35YvgL6AJndenHicedxU3rtQF6iY1wwwNUoDuUD9cpl LI https://www.linkedin.com/posts/curesyngap1_nih-cuts-stalling-progress-on-rare-genetic-activity-7328449817074946048-AAsB   ASGCT Mouse poster for Q504X from the JAX, Dr. Matt Simon Conf Video https://www.youtube.com/watch?v=loYXkkTSUIY  Presentation on AAV for SYNGAP1 at Allen by Dr. Megan Quinlan   What about this guy? Gift link: https://www.nytimes.com/2025/05/15/health/gene-editing-personalized-rare-disorders.html?unlocked_article_code=1.H08.E-oX.t5bo6kxJGUOU&smid=url-share  PBS: https://www.youtube.com/watch?v=dOeiPoa3gvM Eric Topol: https://erictopol.substack.com/p/the-first-human-to-undergo-in-vivo   More incredible news https://news.unl.edu/article/husker-team-wins-second-round-prize-in-nih-gene-editing-challenge   REPURPOSING Mike's post in private SRF Group: https://www.facebook.com/groups/syngap #Amlexanox with Fortuity Pharma. https://fortuitypharma.com/    Butyrate Update https://aesnet.org/abstractslisting/phenylbutyrate-for-syngap1-related-developmental-and-epileptic-encephalopathy Trial ending at year end, working with SLC6A1 and Rachel Heilmann to continue coverage, then we can scale, once we have a paper. SunButyrate https://a.co/d/7kiHXS8    PUBMED  328 total with 20 YTD https://pubmed.ncbi.nlm.nih.gov/?term=syngap1&sort=date&sort_order=asc&timeline=expanded Sleep https://www.sciencedirect.com/science/article/abs/pii/S1389945724005793?via%3Dihub   SRF Fundraisers MDBR with AJH and HM https://curesyngap1.org/calendar/million-dollar-bike-ride-2025/   Well done to Tavilla and Jones!  We are over $221k Tavilla clears $160k for Sprint. https://donate.curesyngap1.org/campaign/sprint4syngap2025/c660255   Porter Jones and his friends William, Patrick, and Judson raised over $10k in doughnuts, this netted over $8k because people donated.  Amazing and thank you to Krispy Kreme.  https://donate.curesyngap1.org/event/sweets-for-syngap1/e678677   SRF PROFILES Vicky post in Mexico https://www.linkedin.com/posts/victoria-arteaga-26913433_diagnostico-epilepsia-syngap1-activity-7329725268003069953-R41P Vicky's Siblings Violeta and Lourdes, sisters to Amelia https://curesyngap1.org/syngap-siblings/ Harper Albrecht Wednesday Warrior #215 parents Ashley and Justin https://cureSYNGAP1.org/Warrior   PREREGISTER FOR THE CURE SYNGAP1 CONFERENCE https://curesyngap1.org/calendar/cure-syngap1-conference-2025-hosted-by-srf/

In this unique and refreshingly creative episode of TCL Podcast, we welcome Jen Morin, founder of The Lasting Past based in Barrie, Ontario. Jenn specializes in estate clear-outs, architectural salvage, repurposing, and antiques—bringing new life to forgotten pieces and old materials with stories to tell.We dive into:

Are you a fertility specialist, wellness coach, or integrative health practitioner looking to streamline your client education and amplify your authority online? In this episode of Launch Your Private Podcast, we coach Dr. Gina Rosella Terinoni, a holistic fertility and endometriosis doctor on how to design a strategic private podcast that supports her offer ecosystem while meeting clients exactly where they are. From managing Zoom fatigue to replacing unread PDFs with high-impact audio, Gina shares the challenges of digital content overload and how she's shifting toward asynchronous support with private podcasting.

This message will address how we can repurpose depression, sorrow, and emotional pain through the discerning power of the holy spirit... and use it as a means to grow in spirit. Depression is a fact of life, plenty of people go through it, God made it, so it must serve a purpose. Let's talk about that! Get a FREE copy of our eBook "What Really Happens After Death?" Full details are at this link: http://eepurl.com/ddB0yb

Send Krystal a Text Message.Have you ever wondered how those super-successful content creators seem to be everywhere at once? They're not superhuman content machines—they've mastered the art of repurposing.Most podcasters are sitting on a goldmine of content but failing to extract its full value. You've already done the hard work of creating incredible episodes, but if you're only publishing them once and moving on, you're leaving opportunity on the table. The key isn't creating more—it's distributing better.When asked why they don't repurpose, podcasters typically offer three excuses: lack of time, not knowing where to start, or believing their audience only wants the original format. But these barriers are easily overcome with proper planning and strategy. A single 25-minute episode can transform into social media posts, blog content, YouTube shorts, email newsletters, and even lead magnets—all reinforcing your core message across platforms where different segments of your audience hang out.Marketing research shows people need approximately 12 exposures to a message before it truly registers. By repurposing strategically, you create multiple touchpoints that build familiarity and trust. This approach not only attracts new listeners who might never have discovered your podcast otherwise but establishes you as an authority in your field. The more consistently you show up across platforms with valuable insights, the more people see you as the go-to expert.For established podcasters looking to level up, repurposing is the natural next step. It extends the shelf life of your content far beyond the initial publishing window, allowing valuable episodes to continue working for you months or even years later. The strategic shift from constant creation to smart distribution represents a more sustainable approach to growing your platform without burning out.Ready to transform your content strategy? Stop creating more and start distributing better. Your audience is waiting to discover you in places you haven't even shown up yet.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

This week's episode of Creatives on Fire is a rapid-fire breakdown of how to get more eyeballs on your top-performing blog posts without creating new content from scratch. These ideas will help you stretch the life of your posts, build momentum, and ultimately increase your traffic, engagement, and income. https://creativesonfirepodcast.com/episode195 You've already done the hard work. Now let's make that blog post work even harder for you. Why You Should Be Repurposing Blog Content If a post is performing well, don't let it sit idle. Instead of constantly creating something new, build systems around redistributing your best content to give it a longer shelf life. Whether it's via social, email, video, or products—there are countless ways to extend the value of your top content. Here are 13 creative ways to do exactly that: 1. Pull a Quote and Share It as Text on Social Media Find a powerful line or tip from your blog post and share it as plain text on a colorful background. This works great on Facebook, Instagram, and even in stories. Add the blog link in the first comment or the caption to drive traffic. 2. Turn Blog Graphics into a Social Carousel or Reel Take 5–10 graphics or photos from the blog post and create a quick-scroll carousel or a short video reel. This is perfect for Instagram or Facebook and helps breathe new life into your visuals. Bonus tip: Use a tool like Post Planner (linked below in the episode) to put your graphics on autopilot. 3. Create Multiple Pinterest Pins Don't stop at one pin. Create 5–10 different versions with varied images and headlines. Use different boards—including a board dedicated to that one blog post if it performs exceptionally well. 4. Create a Long-Form Tutorial Video If the post is a how-to or recipe, turn it into a YouTube video or a longer Facebook/Instagram tutorial. Walk your audience through the steps while linking to the original post for the full details. 5. Share It in Stories as a Talking Point Pop into your Instagram or Facebook stories and talk about the post. No editing required. Just share what it's about and why it's worth their time. Add a link sticker to send people directly to the post. 6. Share It on Syndicated Sites Find niche-specific platforms like Hometalk, Foodgawker, or CraftGawker (depending on your niche) and submit your content. Always tag relevant brands or creators—they may reshare and expand your reach even further. 7. Turn It into a Digital Product or Ebook Copy and paste your post into ChatGPT or Canva Docs and ask it to format it as an ebook. Sell it as a low-ticket product or bundle it with similar content in your shop. 8. Make It a Lead Magnet Use your most popular post as an opt-in offer. For example: “Want to learn how to make a perfect messy bow? Grab the tutorial here!” Collect emails and deliver the blog post as the freebie. 9. Repurpose It for Your Email List Paste the first paragraph or a juicy snippet into your weekly newsletter with a link to the full post. You can even pull content from old posts this time last year—done is better than perfect! 10. Link It to Other Blog Posts Add links to this top-performing post at the bottom of other related content. This internal linking helps readers (and Google) stay on your site longer and see your most valuable content. 11. Use It in a Roundup Post Create a themed roundup that includes the top blog post. If your lemon bundt cake is going viral, write a “Best Lemon Desserts” roundup and include that post (plus two to three more). Internal linking and SEO win-win. 12. Record It as Audio or Podcast Content Add an audio version of the post to your blog (tools like Play.ht or ConvertKit's new audio block work well), or reference it on your podcast. You can even read it word-for-word as an episode. 13. Mention It in Your Live Video or Stories (Bonus Tip!) Talk about the post while you're live or in your weekly stories. Use keyword triggers and automated tools to send the link when viewers comment. This is great for engagement and email list growth. Make Repurposing a Habit, Not a One-Off Choose 3–5 of these ideas to start with and build a routine. Repurposing doesn't have to be overwhelming—just intentional. Add these steps to your content checklist and watch your reach and results grow. Got another creative way to repurpose a post? Share your favorite method in the comments on the blog. offers free consultations and would love to help you share your story with the world! Links Mentioned in the Episode: Spark Coaching + Melanie 24/7 FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

In this episode, Augie Johnston and Grant Ball discuss the importance of quantity in content creation, particularly in the context of social media and YouTube. They explore the balance between quality and quantity, the role of social media algorithms, and innovative strategies for content ideation. The conversation also touches on the rise of content clippers and the implications of incentive-based payment structures for creators. Ultimately, they emphasize the need for creators to adapt their strategies to stay competitive in an ever-evolving digital landscape.TakeawaysAlex Hormozi publishes 300 pieces of content weekly.Most creators struggle with frequency due to a focus on quality.The shotgun approach can lead to viral content.Early on, quantity is more important than quality.Repurposing content can maximize reach across platforms.Twitter can serve as a testing ground for content ideas.Incentive-based payment for clippers can drive engagement.Quality is crucial for long-form videos on YouTube.Short-form content can be produced quickly and efficiently.Finding a unique voice can enhance content appeal.

By Craig Scott - This message will address how we can repurpose depression, sorrow, and emotional pain through the discerning power of the holy spirit... and use it as a means to grow in spirit. Depression is a fact of life, plenty of people go through it, God made it, so it must serve a purpose. Let's talk about

On this episode of Peace Talks Radio, turning tools of violence…into talismans of change. We hear from two innovators helping communities reimagine the deadly weapons in their midst.

Matt Birenbaum, chief investment officer at AvalonBay Communities, Inc. (NYSE: AVB), joined the REIT Report podcast to discuss the multifamily REIT's development strategy, including the repurposing of outdated assets, as well as demand drivers in the build-to-rent segment, mixed-use development opportunities, and more.Birenbaum touched on some of the major themes in the multifamily sector today, including the increase in migration to suburban locations and the desire for larger format housing on the part of millennials. That has led to increased demand for build-to-rent homes, an area that AvalonBay is increasing its focus on.Birenbaum also noted that about a third of the REIT's communities have a retail component. “When you get it right, the whole truly can be more than the sum of the parts. And for us, this is an area where I think we do have a competitive advantage being a REIT because we are building and owning these assets for the long term.”

The following guest sits down with host Justin White:•   Brandon Brotsky – Co-founder and Co-owner, Reach Home LoansCommit to Creating Content to Grow Your Brand and Your BusinessThere's no better way to get in front of clients and referral partners than by making sure they see you as often as possible. Why should mortgage loan originators commit to creating video content? Listen to Episode #96 of Good. Better. Broker. to find strategies for creating videos that will turn you into someone who borrowers and real estate agents want to work with.In this episode of the Good. Better. Broker. podcast, you'll learn how to enhance your brand through a consistent commitment to content creation.In this episode, we discuss ...•   1:32 – How Brandon's brand helps differentiate him from others•   2:48 – The decision to focus on video content for social media•   5:12 – How Brandon got comfortable in front of the camera•   6:20 – How Brandon generates ideas for his videos•   8:20 – How AI influences Brandon's content•   9:46 – Repurposing content ideas•   11:00 – Ways Brandon hooks his audience•   12:15 – Brandon's best-performing video concept•   13:57 – How to balance originating vs. creating content•   17:36 – Long-term content•   20:24 – How social media content helps Brandon help his agents•   22:18 – Brandon's future plans for contentShow Contributors:Brandon BrotskyConnect on LinkedInConnect on FacebookConnect on InstagramAbout the Host:Justin White is UWM's in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.Connect with Justin on LinkedIn, Instagram or TwitterConnect with UWM on Social Media:•   Facebook•   LinkedIn•   Instagram•   Twitter•   YouTubeHead to uwm.com to see the latest news and updates.

Chanlie Leavitt is a Podcast Manager. She is the founder of Paradigm Podcasting and your go-to podcast strategist for making marketing way easier. She helps coaches, course creators, and service providers launch and manage binge-worthy podcasts that attract dream clients, build real connections, and actually grow their business—without the stress, tech headaches, or content creation burnout. With a passion for making podcasting feel effortless, Chanlie is all about turning your big ideas into a streamlined, strategic show that works for you (instead of adding to your to-do list).In this summit interview, Chanlie shares her effective marketing strategy that is centered around repurposing one long-form content piece, such as a podcast episode or blog post. She uses it as the base for creating various smaller content pieces—like Instagram posts, emails, and videos—saving time and ensuring all content is aligned with her promotions. This approach reduces burnout and keeps her messaging consistent across platforms.To stay in touch and continue learning from Chanlie, check out her FREE Resource: The Purposeful Podcast Series: A Step-by-Step Guide to Launching a Podcast That Connects and Converts.This binge-worthy, audio-based freebie walks business owners through launching a podcast that makes their marketing simpler and more effective. Instead of feeling stuck on the content hamster wheel, they'll learn how to create a podcast that naturally fuels their entire marketing strategy.Follow her on Instagram: @paradigmpodcastingVisit her website: paradigmpodcasting.com

When trauma hits we face the choice: sink or swim.

Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they're not “ready” yet.In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he's here to share a perspective that might completely change how you think about monetizing your podcast: you don't need massive numbers to make sponsorships happen. You just need the right mindset, the right strategy, and a more creative approach to what you're offering.Chapters:00:00 – Intro: Why Most Podcasters Feel Sponsorships Are Out of Reach01:45 – You Don't Need Big Numbers to Get Sponsorships (Here's Why)04:30 – The Sponsorship Continuum: How Your Pitch Changes As You Grow07:15 – Niche Shows Win: How Small Audiences Can Land Big Deals10:10 – How to Pitch Brands Using the R.O.P.E. Method13:40 – Behind the Scenes of Brand Budgets and Sponsorship Timelines17:20 – Thinking Beyond Mid-Roll Ads: Creative Ways to Monetize Your Show21:30 – Why Video Podcasts Are Essential for Growth and Sponsorships in 202525:10 – Understanding Brand Goals: Awareness, Repurposing, and Conversions28:45 – Follow-Up Strategies That Actually Get Brands to Say Yes36:10 – How to Expand Your Sponsorship Packages Beyond Just Podcasts39:20 – Building a Multi-Platform Presence to Serve Sponsors (and Your Audience)42:05 – How to Handle Follow-Ups Without Feeling Pushy or AnnoyingResources mentioned in this episode:For the full list of links, resources and show notes, please visit:https://www.thepodcastspace.com/podcast/s3-99-how-to-land-your-first-podcast-sponsorship-even-with-under-1k-downloads-with-justin-mooreGet Justin Moore's book Sponsor Magnet: https://www.sponsormagnet.comLet's work together to grow your podcast. Book your discovery call:https://bit.ly/PPodPartySubscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e

In the ever-evolving landscape of business podcasting, entrepreneurs often grapple with the challenge of creating impactful content that resonates with their audience and supports their business goals. This episode of Business Chop features Vince Quinn, co-founder and creative director of SBX Productions, who shares his expertise on crafting successful business podcasts.With nearly a decade of radio experience, including hosting a show across 225 stations in the US and Canada, Vince brings a wealth of knowledge to the table. He now hosts "It's Not Just Talking," a podcast dedicated to helping businesses run their shows effectively.The Four Pillars of Successful Business PodcastingPurpose: Defining clear objectives for your showMoney: Aligning your podcast with your business offeringsMessage: Crafting content that resonates with your target audienceProcess: Implementing efficient production strategiesDebunking Podcast MythsThe reality of podcast sponsorships for new showsThe importance of having a lead time before launchingWhy video is crucial for podcast promotionPractical Tips for Podcast Success. Learn valuable insights on:Repurposing podcast content for maximum impactLeveraging AI tools for efficient content creationBalancing guest interviews with showcasing your expertiseFollow Vince's Podcasthttps://podcasts.apple.com/us/podcast/its-not-just-talking-with-vince-quinn/id1769698285This is the CTA for mSend us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Get Quality Podcast Guests NowKeep your podcast schedule filled with quality guests from PodMatch.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Business Chop? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins Please Rate & ReviewTo work with Audrey visit Altogether Marketing LLC

Every year, millions of tires from cars and trucks end up in landfills.  Just in the U.S., more than 270 million tires were scrapped in 2021 and more than 50 million of them ended up in landfills.  Discarded tires take up huge amounts of space but, more importantly, create environmental hazards.  They leach chemicals into […]

#368 Have you ever wondered why some YouTube videos skyrocket while others flop? In this episode, host Kirsten Tyrrel is joined by Jake Thomas, expert YouTube title strategist and founder of Creator Hooks, to break down the psychology behind clickworthy titles and why the right 10 words could literally change your business. He explains the three core emotions that drive clicks — curiosity, fear, and desire — and how to harness them without falling into the trap of clickbait. Jake also walks us through his unique research process using a "Dream 10" and "Model 10" framework to uncover proven title formats and viral content strategies. We dive into A/B testing, ideal video length, how often to post, and why crafting your title before hitting record is the smartest move you can make. Whether you're new to YouTube or looking to level up your strategy, this episode is packed with tactical insights that can help you grow faster — one title at a time! What we discuss with Jake: + The 3 clickworthy emotions + How to avoid clickbait + Importance of writing titles first + A/B testing titles and thumbnails + Dream 10 vs. Model 10 strategy + Common title mistakes to avoid + Ideal video length and posting frequency + Why longer videos perform better + How title impacts algorithm success + Repurposing the same topic multiple ways Thank you, Jake! Check out Creator Hooks at CreatorHooks.com. Follow Jake on LinkedIn and Twitter. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Caleb Ralston is a content strategist and creative consultant who has worked with top industry names like Gary Vee and Alex Hormozi. Now running his own consulting firm, Caleb helps entrepreneurs and creators build powerful personal brands, scalable content systems, and high-performing teams.Connect with Caleb Ralston!https://www.instagram.com/calebralstonhttps://www.youtube.com/@CalebRalstonhttps://www.tiktok.com/@caleb_ralstonVisit Caleb's Website to learn more!https://www.calebralston.comCHAPTERS:0:00 – Introduction0:57 – Meet Caleb2:17 – Discovering Caleb via Gary Vee & Hormozi3:30 – Starting his consulting firm5:36 – Handling discovery calls7:29 – Explaining his offers9:28 – Lead sources11:26 – Building brand, team & systems14:04 – Pros & cons of niching down16:46 – Audience connection & interest stacking20:07 – Expanding topics with expertise22:52 – Andy on shifting from eCom to vlogs26:55 – Repurposing vs. creating new content29:35 – Why he prefers quality over quantity33:10 – Standing out as a creator36:33 – Using 1of10.com to find content ideas38:41 – Building a name for himself40:14 – Content compounding over time41:18 – Evergreen = principles, not tactics43:33 – Value bait vs. clickbait45:07 – Value/min vs. retention packaging50:12 – Free content vs. niche focus52:42 – Mass appeal = high-ticket conversions55:09 – Mr. Beast vs. dual-purpose content56:56 – Posting priorities: YT, IG, LinkedIn, pods59:25 – Building a consistent content identity1:01:24 – Scaling with editors1:03:57 – In-house vs. offshore editors1:09:18 – Calibrating creative vision1:15:29 – Editor training pipeline1:17:57 – Working side-by-side with team1:20:35 – Testing short-form formats1:22:38 – Intuition + data in content1:25:31 – Measuring performance1:27:29 – Creating his 5–6 hr free course1:30:46 – Investing $15K into content1:34:21 – Creating rewatchable content1:37:38 – Broad vs. specific content for high-ticket1:39:41 – One vs. multiple content channels1:41:14 – Managing multiple channels1:43:06 – Leila vs. Alex content goals1:44:22 – Hybrid team advantages1:49:10 – Copying & iterating to find your taste1:56:26 – Being the “older brother” to your audience1:57:51 – Removing what doesn't work2:01:32 – Viral vs. niche for high-ticket2:03:09 – Is viral key for low-ticket sales?2:05:08 – Running an agency while creating content2:07:37 – Staying grounded as a creator2:10:10 – Content ideas for retired founders2:11:22 – Why Gary gets fewer views than Hormozi2:13:50 – Helping build brands but doubting own2:15:51 – How he met Trevor2:18:35 – Building agency in his team2:21:02 – Long hours at Gary's team2:22:42 – From Gary → Hormozi → his own path2:24:59 – Thoughts on AI content & brand focus2:25:53 – Recent personal discoveries2:27:00 – 6-month personal goals2:28:22 – Key takeaway from shadowing Gary & Alex2:29:19 – Connect with Caleb2:29:56 – Outro

Are you curious about content repurposing, but worried it will add a ton of work to your plate? In this episode, I'm going to show you how to save time and energy with a sustainable content repurposing plan. These are the exact strategies, tools, and templates I use to turn one piece of content into 10 for my business. This episode is part two of my content repurposing series, so make sure to check out part one if you missed it. Ready to make your content work harder for you? Let's dive in with my six steps to create an effective content repurposing plan. In This Episode You'll:Learn to create a content repurposing plan for your businessHear the six steps to repurposing contentFind it quickly:2:06 - Choose your primary platform3:15 - Selecting your secondary platforms5:29 - Know what comes after “publish”8:08 - Create supporting templates and systems9:12 - Identify which tools best support your content12:27 - Make it fresh and new17:18 - Repurposing outside of primary content18:36 - Turning one piece of content into ten Mentioned in this Episode:Episode 138: How to Repurpose Your Content Like a Pro: joymichelle.co/repurpose-your-contentFlodesk free trial: joymichelle.co/flodeskMetricool: metricool.comCanva: joymichelle.co/canvaRiverside: joymichelle.co/riverside | Use code JOY for 15% off.More ways to connect:Joy Michelle Website: joymichelle.coJoy Michelle Blog: joymichelle.co/blogJoy Michelle Instagram: instagram.com/joyymichelleJoy Michelle Facebook: facebook.com/joymichellephotographyJoy Michelle Coaching: joymichelle.co/coachingIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Struggling to create fresh content consistently?In this episode of the Dietitian Boss, Libby Rothschild, CEO and founder of Dietitian Boss shares the game-changing strategy of repurposing—transforming a single piece of content into multiple touchpoints to maximize reach and impact. Whether you're a seasoned dietitian running a thriving practice or just starting out, repurposing will save you time, boost visibility, and reinforce your messaging. Tune in to learn practical steps to streamline your content strategy without burnout. What You'll Learn in This Episode: Why repurposing is essential to avoid content creation burnout How to turn one blog post, podcast episode, or webinar into multiple content pieces The benefits of repurposing—visibility, engagement, and efficiency Examples of repurposing content across platforms (social media, email, podcast, etc.) Actionable tips to implement a seamless repurposing strategy Tools, templates, and automation hacks to make the process easier Connect with Libby: Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian Boss

Are you tired of releasing episodes week to week and seeing no change in download numbers? In this episode, I'm continuing my new series all about podcast growth. Today, we're diving into one of the most effective strategies for boosting your podcast: organic growth. Today's episode is brought to you by Mic Check Society, our community for podcasters who are looking to take their podcast from good to great. Come join us for educational trainings, a private member's only community, and monthly calls! Get $10 off per month with code PODCAST at micchecksociety.com. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Time-stamps: What is organic growth and why is it important? (2:44)Content optimization (5:01)Engagement-boosting strategies (13:02)Repurposing for greater reach (17:45)Mentioned in This Episode:Episode 164: Foundations of Podcast Growth - gaffincreative.com/164-foundations-of-podcast-growthEpisode 141: Podcast SEO - gaffincreative.com/141-podcast-seoConnect with Haylee:instagram.com/hayleegaffinGaffincreative.commicchecksociety.comReview the Transcript: https://share.descript.com/view/AjwzPqB2rv1 Hosted on Acast. See acast.com/privacy for more information.

#328 In today's episode, we are joined again by the multi-talented Jeff Sieh. He and Erik Fisher continue the conversation they had about creativity and turn to the art of content repurposing. Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and Erik explore strategies to extend content lifespan and engage diverse audiences. They also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Join Erik and Jeff as they uncover the magic of content repurposing and its potential to elevate your brand and business. (Original Air Date - 2/1/24) What we discuss with Jeff: + Embracing multiple platforms to reach diverse audiences. + Leverage technology to expand presence and reach. + Repurposing content for wider reach and engagement. + Consider platform consensus before posting content snippets. + Make money by promoting items during videos. + Repurpose content wisely, not sleazily, for efficiency. + Recycling content through AgoraPulse for audience reach. + Repurposing podcast content into valuable ebook for audience. + Video editing transition to text-based; custom templates. + Descript: versatile tool for screen recording/transcripts. + Find Jeff's content at jeffsieh.com/descript101  Links and resources from this episode: Amazon Influencer Program Descript 101 Dealcasters Castmagic Ecamm For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

The PhD is almost over and I've been thinking about “What do I want?” When I committed to the PhD, I knew it was a lengthy commitment of time and hefty commitment of money. There are things we agree to in life and we know the long term commitment it will require! And now that the PhD finish line is in sight, I know it's project time again!!  I love a meaty project and I've identified what I want to do over the next 120 days. I want to redo my living spaces, WITH a budget in mind so it doesn't get crazy like it did last year with one project expense leading to another project expense.  Do you struggle with this too?  Up until I abdicated grocery store shopping and cooking, I hadn't really been on the list. I'd always put my family's needs before my own. If I wanted something, I'd think about the price, and I'd decide we could use the money towards something else the family needed. I'd also give them my time before using it for myself or business.  We took care of the kids' living spaces last year. Joey's plumbing got an upgrade which meant his bathrooms got an upgrade too. Then Abby's space basically got completely remodeled, but honestly her life was demanding it. And now I feel like we have finished launching them.  And then I got to looking around my living space. And I am choosing to use available time and money for myself and Greg, I'm on the list again.  My Wish List on a Budget When Grayson came along, Greg and I started sleeping in separate rooms so I could help with the baby. And we like it, so, we are keeping it that way. Remember, use your home for your current phase of life! I want to cement Greg and I into the empty nest/grandparent phase. In my room, I look around and see all hand me down things.  I've dreamed of what this space could be and here's what I came up with. I'd like to have a household manager command center, an office space dedicated to running our house!  I'd like to bring up all my Sunday Baskets® and binders upstairs and put them all in one bookshelf for easy access. And new bedding that makes me feel like a girl.  I want to rearrange the room to be able to open the curtains and make room for said bookshelf. And I want more light in this room for projects and scrapbooking. I'd like as much upstairs as possible because if I want to get anything done I have to hide from Grayson. He loves to play with me and I love to play with him but, but…I like to get projects done too! My dreaming didn't stop there…   Rezoning in the Woodruff Household I've decided the room between Greg and I, which used to be the nursery and then a guest room,  should be reimagined into a gift wrapping room. On a previous episode, I suggested HDX shelving with a long counter top to be used as a gift wrapping station. I have not stopped thinking about that and I finally will have time to make this transition happen. I'm no longer using the kitchen as our home office so I'll move those resources upstairs. I'd like to make communal items more easily available to Abby on the first level like band aids and things, maybe in the laundry room. I just need to go through the laundry room period now that Abby has her own and I'm doing all of this reimagining and functionality of our living spaces.  Speaking of the laundry room, there's more project supplies that I will move upstairs that aren't for Grayson and I. Gifts for Grayson will go up because he knows the laundry room is my hiding place. AND, all in one washer dryer upgrade. It arrives tomorrow!!  I can't believe I hit the purchase button. I did the cost analysis and it's not good but boy is my lil heart excited! We got to talking about it in the small business mastermind and everyone encouraged me to get it saying how much they loved theirs. Also I'm keeping the dryer so I can get two loads done at once. So that justifies the cost a little too.  I wanted to get Abby her own washer dryer so I could get mine back. In the process of sharing my washer door would get stuck and then it started to stink! Now the washer smells despite my efforts to correct it. It annoys me! So it's on it's way! And Lastly, I think I'll clean out the closet downstairs. Most of it will end up in my household manager command center and then Abby can get more storage. I hope you'll join me for planning day to get your next projects planned for your next 120 days! EPISODE RESOURCES: The Sunday Basket® Lisa's Favorite Things Home Planning Day The Productive Home Solution® Sign Up for the Organize 365® Newsletter  Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media!  

This is part two of my series on how and why I create so much content. Yesterday, I talked about why I started, what it does for me, and how I use it. Today, I'll break down the real benefits of making content and why you might want to do it too. You don't have to create as much as I do, but the strategies I share can still help you.
 Show Notes: [02:42]#4 The backlog library.  [08:39]#5 Repurposing of material.  [16:39]#6 Creating a legacy. [19:58]Recap Next Steps: Text Dre Baldwin: Text Dre at 1.305.384.6894 (or go to http://www.DreAllDay.com/Text) Work On Your Game University: http://www.WorkOnYourGameUniversity.com  Sponsor: AG1 by Athletic Greens: http://drinkAG1.com/WORKONYOURGAME  Get Dre's Emails FREE:  Http://WorkOnMyGame.com  Free Audiobooks:  The Third Day: http://www.ThirdDayBook.com/audible The Mirror Of Motivation: http://www.MirrorOfMotivation.com/audible Get The Free Books: The Third Day: http://ThirdDayBook.com  The Mirror Of Motivation: http://MirrorOfMotivation.com The Overseas Basketball Blueprint: http://BallOverseas.com  Basketball: How To Play As Well As You Practice: http://HoopHandbook.com/Free  Donate:  CashApp: http://Cash.app/$DreBaldwin  PayPal: http://PayPal.me/DreAllDay  Be sure to Subscribe to have each new episode sent directly to you daily! If you're enjoying Work On Your Game, please Review the show and let us know!  Dre on social media: Instagram [http://instagram.com/DreBaldwin] Facebook [http://Facebook.com/WorkOnYourGameUniversity] Twitter / X [http://X.com/DreAllDay] YouTube [http://youtube.com/dreupt]  Facebook Business Group: https://www.facebook.com/groups/6figuresandgrowing/  All Episodes + FULL Work On Your Game Podcast archive at:  http://WorkOnYourGamePodcast.com

Where did the term "tariff" come from? How toddlers have become impromptu archeologists (for real).  And an inspiring example of taking something old and making it new again. A few helpful links: A toddler picked up a rock on a family trip. It was a 3,800-year-old artifact. 'Tariff' Comes From Bygone Days of Arab Trade Unbox The Dress Want More Nonpartisan News?  SUPPORT OUR MISSION   Shop our gear!  If you'd like to help support SmartHER News' mission of a free, independent, nonpartisan press – here's how you can become a SCOOP insider: https://www.scoop.smarthernews.com/get-the-inside-scoop/    Instagram: https://www.instagram.com/smarthernews/  Website: https://smarthernews.com/  YouTube Channel: https://www.youtube.com/smarthernews 

Send Us a Text MessageGetting your podcast discovered can be challenging due to the number of podcasts with similar focuses and the many available episodes on podcast players. Thankfully, there is something you can do to get your podcast in front of listeners faster! In this episode, Aubrey Paris explains how you can branch out beyond the podcast players by repurposing your episodes into alternative forms of content so your podcast can be easily discovered. Get ready to grow your show by meeting listeners where they are!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/325Chapters00:00 Introduction to Alternative Content Formats02:47 Exploring Alternative Content Ideas06:12 The Five-Step Process for Alternative Content09:07 Building Relationships Through Alternative Content12:03 Conclusion and Call to ActionTakeawaysPodcasting is just one form of multimedia.Exploring alternative content can enhance your podcast.Creative strategies are essential for growing your audience.Identify what your listeners need beyond audio content.Alternative content can take many forms, digital or physical.Collaboration is key to executing alternative content ideas.Promote your alternative content in various communities.Sustainability is crucial; plan for repeat events.Engage your audience through personal interactions.Your podcast research can serve as a foundation for alternative content.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/325