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Jack Chambers Ward welcomes returning guest Sarah McDowell from The SEO Mindset Podcast to discuss AI and LLMs and how they're responsibly integrating them into their work processes.Jack & Sarah share AI usage stats, note the split between adopters and non-adopters, and cover concerns including environmental impact, big tech/data issues, hallucinations and fabricated reporting, and the need for clearer disclosure when AI is used.They describe practical, cautious uses of tools like Descript and Riverside for transcription, clip creation, repurposing, research, and rewriting emails, stressing AI as a tool that still requires human review.
In this episode of Future Fuzz, Vince Quinn sits down with Sara Ceballos, Director of Marketing at Inspectiv, to explore how content can intentionally support every stage of the buyer journey.Sara breaks down why content isn't just blogs and white papers—it's a strategic system designed to move prospects from awareness to revenue. From mapping content to funnel stages, to identifying gaps through data analysis, to partnering closely with sales for real-world insights, Sara shares a practical framework for building content that converts.The conversation dives into attribution, dark funnel realities, empathetic marketing, and why content strategy must be both analytical and adaptable. If you're creating content without a clear path to pipeline, this episode will help you rethink your approach.Guest BioSara Ceballos is the Director of Marketing at Inspectiv, a company providing continuous security testing solutions that help organizations launch applications securely and protect their digital environments.With a strong focus on data-driven strategy, attribution modeling, and cross-functional collaboration, Sara specializes in aligning marketing content with sales insights to drive measurable business impact. She is passionate about empathetic marketing, buyer journey mapping, and creating content ecosystems that influence pipeline and revenue.TakeawaysContent must align intentionally with stages of the buyer journey.Data should guide content strategy—but sales conversations provide critical qualitative insight.The buyer journey is not linear; prospects may disappear and resurface months later.Dark funnel influence is real—attribution won't always capture everything.Mapping existing content to funnel stages helps identify strategic gaps.North Star metrics should tie back to meetings, pipeline, and revenue.One core piece of content can be repurposed across multiple channels.Empathetic marketing builds trust by addressing real pain points.Optimization requires fast pivots when content doesn't resonate.Distribution matters as much as creation—meet buyers where they already spend time.Chapters00:00 Introduction to Sara Ceballos 00:46 What Inspectiv Does 01:27 Building Strategic Content Campaigns 03:46 Mapping Content to Buyer Intent 05:18 Charting the Buyer Journey 07:20 Content Ecosystems and Repurposing 09:28 Attribution and Measuring Impact 10:44 The Non-Linear Buyer Journey 12:08 Aligning with Sales for Insight 13:54 Listening to Real Customer Conversations 15:45 Choosing the Right Content Formats 16:41 Empathetic Marketing in Action 17:41 Pivoting and Optimizing Strategy 18:53 Where to Find InspectivLinkedInFollow Sara on LinkedIn Follow Vince on LinkedIn
Who's bought a Zapdos this week? Find out on this week's PlayingFTSE Show!Big divergences in the stock market this week. The FTSE 100 is up, the S&P 500 is down and both of the Steves round to zero – make of that what you like.Cava – the Greek version of Chipotle Mexican Grill – has reported earnings. And the stock market really liked them. Sales are growing, the company's opening more stores, and it's branching out into salmon. But does the valuation make any sense?Diageo's share price fell 13% after it's annual results. One reason for that is a dividend cut, but Steve W's not surprised.There's also a change in direction from premiumisation to products with broader appeal. But is that a winning strategy or a risk?Transmedics continues to go from strength to strength. The firm has the best product in a recession-resistant industry and it's expanding into Europe.It's more expensive than a sandwich cooler, but if it can keep going there could be good things for investors. Steve D has the latest on this one.Axon Enterprise is a rare example of a tech stock that looks AI-proof. It's very well-protected by its hardware division.Stock-based comp has always been an issue, but management is making moves to address it. Is it enough, or still egregious?Axsome Therapeutics is a stock we don't cover often. In fact, we don't really talk about life sciences that much – but this is a good one.Repurposing existing molecules has led to some explosive revenue growth. And there's the potential for a lot more on the way in April…Only on this week's PlayingFTSE Podcast!► Get a free fractional share!This show is sponsored by Trading 212! To get free fractional shares worth up to 100 EUR / GBP, you can open an account with Trading 212 through this link https://www.trading212.com/Jdsfj/FTSE. Terms apply.When investing, your capital is at risk and you may get back less than invested.Past performance doesn't guarantee future results.► Get 15% OFF Fiscal.ai:Huge thanks to our sponsor, Fiscal.ai, the best investing toolkit we've discovered! Get 15% off your subscription with code below and unlock powerful tools to analyze stocks, discover hidden gems, and build income streams. Check them out at Fiscal.ai!https://fiscal.ai/?via=steve► Follow Us On Substack:Sign up for our Substack and get light-hearted, info-packed discussions on everything from market trends and investing psychology to deep dives into different asset classes. We'll analyse what makes the best investors tick and share insights that challenge your thinking while keeping things engaging.You'll also find our new 10-week investing and research course available right now. It's completely free, with no sign-up required, no payment, and none of the usual BS. Don't miss out. Join us today and get stuck in.https://playingftse.substack.com/► Support the show:Appreciate the show and want to offer your support? You could always buy us a coffee at: https://ko-fi.com/playingftse(All proceeds reinvested into the show and not to coffee!)► Timestamps:0:00 INTRO & OUR WEEKS7:38 CAVA22:09 DIAGEO33:08 TRANSMEDICS47:15 AXON ENTERPIRSE57:26 AXSOME THERAPEUTICS► Show Notes:What's been going on in the financial world and why should anyone care? Find out as we dive into the latest news and try to figure out what any of it means. We talk about stocks, markets, politics, and loads of other things in a way that's accessible, light-hearted and (we hope) entertaining. For the people who know nothing, by the people who know even less. Enjoy► Wanna get in contact?Got a question for us? Drop it in the comments below or reach out to us on Instagram: https://www.instagram.com/playing_ftse/► Enquiries: Please email - playingftsepodcast@gmail(dot)com► Disclaimer: This information is for entertainment purposes only and does not constitute financial advice. Always consult with a qualified financial professional before making any investment decisions.
Is toothpaste safe to swallow? In this video, I'll explain the dangers of swallowing toothpaste, the risks of fluoride toxicity, and what fluoride in your water supply could be doing to your health. Learn how to reduce your fluoride exposure and protect your long-term health.Just so you know, my full line of high-quality supplements is available on Amazon — search Dr. Berg Supplements.Download Dr. Berg's Free Daily Health Routine: https://drbrg.co/45qtO070:00 Introduction: Do not swallow toothpaste!0:23 Fluoride toxicity3:43 Is fluoride safe?4:20 Repurposing industrial waste 6:15 How to avoid fluoride toxicityIs fluoride safe? Why are toxic ingredients in toothpaste and drinking water? Let's take a look at some of the dangers of swallowing toothpaste and the toxic effects of fluoride.Dental fluorosis is a common developmental defect caused by excessive fluoride exposure in children. It's characterized by white spots and lines on the teeth due to damaged enamel. Around 40% of children will experience dental fluorosis when consuming water with optimal fluoride levels. When you use fluoridated toothpaste or drink fluoridated water, it's absorbed systemically into the body. Fluoride accumulates in certain tissues, such as the brain, thyroid, bones, and kidneys. Research has shown that higher fluoride exposure is associated with lower IQs in children. You might assume that the fluoride added to your water is safer because it's in the water supply, but this isn't true. The fluoride in our water supply is a byproduct of phosphate fertilizer production!Many industries repurpose industrial waste to boost profits, including the corn, sewage, petroleum, and seed oil industries. Use a water filter certified for fluoride reduction to avoid fluoride toxicity and minimize exposure. Dr. Eric Berg DC Bio:Dr. Berg, age 60, is a chiropractor who specializes in Healthy Ketosis & Intermittent Fasting. He is the Director of Dr. Berg Nutritionals and author of the best-selling book The Healthy Keto Plan. He no longer practices, but focuses on health education through social media.Disclaimer: Dr. Eric Berg received his Doctor of Chiropractic degree from Palmer College of Chiropractic in 1988. His use of “doctor” or “Dr.” in relation to himself solely refers to that degree. Dr. Berg is a licensed chiropractor in Virginia, California, and Louisiana, but he no longer practices chiropractic in any state and does not see patients, so he can focus on educating people as a full-time activity, yet he maintains an active license. This video is for general informational purposes only. It should not be used to self-diagnose, and it is not a substitute for a medical exam, cure, treatment, diagnosis, prescription, or recommendation. It does not create a doctor-patient relationship between Dr. Berg and you. You should not make any change in your health regimen or diet before first consulting a physician and obtaining a medical exam, diagnosis, and recommendation. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition.
Today our guest is Sean Beaverson, Director of Technology at Orono Public Schools. We talk about how schools can use AI in education to reduce teacher workload and reclaim instructional time. Sean shares a practical approach to lowering cognitive load by offloading administrative tasks to AI, allowing educators to repurpose time toward relationships, collaboration, and deeper learning. In this conversation, Sean offers clear reminders for leaders working to reduce workload and restore professional time: AI can reduce teacher workload by offloading low-cognitive-load administrative tasks. Reclaimed time must be intentionally repurposed, or it will quickly disappear. AI works best as a thought partner that enhances professional judgment, not replaces it. Reducing cognitive load allows teachers to focus on relationships and high-impact instruction. The goal of AI in education is not efficiency alone, it is strengthening human connection. Learn More About CharacterStrong: Access FREE MTSS Curriculum Samples Request a Quote Today! Learn more about CharacterStrong Implementation Support Visit the CharacterStrong Website About Sean Beaverson: Sean Beaverson is the Technology Director for Orono Public Schools, where he leads the district's work to make technology supportive, reliable, and centered on the needs of students and staff. With 25 years in education, he focuses on clear communication, thoughtful innovation, and helping teachers and students thrive in a rapidly changing digital world.
The secret to truly enjoying your work, even in the age of AI? According to serial founder Dan Cumberland, it starts with eliminating friction and leveraging AI to become the creator you've always wanted to be. Most people think AI is just for marketing, or they make critical mistakes by relying on an individual chat's memory. In this episode, Dan dives deep into how high-earning creators and companies can implement human-centered AI systems that don't just save time, but actually help them connect more deeply with their audience and their own purpose. He shares actionable insights, practical examples, and crucial tips on how to build robust, portable context for your AI, transforming your business from the inside out.Timestamps:00:00 Introduction02:00 Simplifying email newsletters with AI automation05:07 Repurposing podcast content for TikTok09:06 The importance of bottleneck identification in AI workflows14:53 Context engineering: The foundation of effective AI use19:12 The benefits of portable AI context22:04 Crafting context documents for optimal AI output27:40 Why focusing on AI for operations is key31:03 Workflow design and the "sous chef" AI analogy35:28 Breaking down complex tasks for better AI results39:45 How AI generated content exploded traffic by 5x42:00 Utilizing Claude's skills and slash commands44:14 Integrating AI into your development environment with Cursor50:40 Optimizing idea capture systems with AI56:45 AI as a sounding board for human connection1:03:57 Redefining work in the age of AI1:08:40 Extending products with vibe-coded AI apps1:12:30 Documenting transformations for killer testimonialsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one.Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.comFollow Dan:LinkedIn: https://www.linkedin.com/in/dancumberlandInstagram: https://www.instagram.com/dancumberlandWebsite: https://dancumberlandlabs.comAI Growth Roundtable: https://aigrowthroundtable.comThe Meaning Movement: https://themeaningmovement.comFeatured in this episode:Kit: https://www.kit.comCursor: https://www.cursor.soWhisper Flow: https://whisperflow.ioAudio Pen: https://audiopen.aiFathom: https://fathom.videoGrain: https://grain.comZapier: https://zapier.com
Are you struggling to build trust with your donors and community members? In this episode, I sit down with Jonathan Schuessler, a marketing strategist and videographer who has reached over 1.4 million users through authentic testimonial content. We explore how video testimonials can transform your nonprofit's credibility and help you connect more deeply with potential supporters. Overcoming the Fear of Asking Jonathan shares insights on: Why three out of four people say yes when asked for testimonials How requesting reviews actually increases referrals and word-of-mouth marketing Breaking through the mental barriers that prevent us from reaching out to satisfied supporters Strategic Interview Techniques That Get Results Discover practical approaches for conducting powerful testimonial interviews: The 10-question framework that puts the most important question at position six How to make people comfortable on camera, even with minimal equipment Using doorways for optimal lighting when filming with just a phone Maximizing Impact Across Multiple Platforms Learn how to: Create short, focused versions that capture the most compelling moments Repurpose content across social media platforms for maximum reach Use transcripts strategically to improve search visibility and AI discovery Building Trust Through Authentic Stories We discuss the power of featuring different perspectives: Testimonials from people directly impacted by your work Stories from recurring donors about their giving experience Board members and volunteers sharing why they stay involved Jonathan emphasizes that the uniqueness of any organization isn't in what they do, but in how they treat people and make them feel. Video testimonials capture this emotional connection in ways that written reviews simply cannot match. Whether you're working with a professional setup or just your smartphone, this conversation provides actionable strategies to help you gather compelling testimonials that build trust and drive support for your mission. Want to skip ahead? Here are some key takeaways: 06:22 The Psychology of Asking Learn why most people are happy to help and how testimonials create a ripple effect of referrals. 12:15 Strategic Question Placement Discover the interview framework that gets to the most valuable content naturally. 19:30 Equipment and Setup Tips Understand how to create professional-looking testimonials with minimal resources. 26:45 Repurposing for Maximum Impact Explore strategies for using one testimonial across multiple marketing channels effectively. Don't miss this opportunity to learn how authentic video testimonials can help your nonprofit build stronger relationships and increase support for your important work. Jonathan Schüßler is a marketing strategist, photographer and videographer specialising in testimonial videos and weddings. With his organic content structure he reached over 1.4 million users in his target audience driving sales through building trust. chuzlaire.com jonathanschuessler.com www.linkedin.com/in/jonathan-schüßler-marketing https://www.instagram.com/chuzlaire/ https://www.tiktok.com/@jonathan_schuessler Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
Discover how multicasting transforms content distribution beyond traditional multi-channel marketing. Learn why adapting format and style for each platform drives organic traffic and authority, building sustained growth over time. Read more at https://ampifire.com/blog/what-is-multicasting-the-future-of-content-repurposing-syndication/?utm_source=chatgpt.com AmpiFire City: London Address: London Office 15 Harwood Road, , London, England United Kingdom Website: https://ampifire.com/
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The repurposing of coal power plants is an underexplored challenge as many countries, including India, strive to achieve net-zero targets. Some countries in the Global South, such as South Africa, have more experience with coal power plant repurposing than India.To understand what Indian coal-fired power plant owners can learn from the South African experience, we interviewed Dr. Vikesh Rajpaul, General Manager, Just Transitions at Eskom Holdings SOC Limited. With over three decades of experience at Eskom—the largest supplier of electricity in South Africa—Dr. Rajpaul has worked across a wide range of functions, including renewables and research. Full transcript of the episode is available in English.Presented by 101ReportersDr. Vikesh Rajpaul is on LinkedIn.Follow TIEH podcast on Twitter, Linkedin & YouTubeOur hosts, Shreya Jai on Twitter, Linkedin & Dr. Sandeep Pai on Twitter, Linkedin
Write your blog, and then repurpose it properly onto LinkedIn.The truth is, it's not the quality of your content that's the issue; it's where you're sharing it. In this episode, we'll show you how to repurpose your existing blog content into engaging LinkedIn posts that can reach thousands of potential clients. We'll delve into the specifics of leveraging LinkedIn's unique platform to amplify your visibility and authority, ensuring that your hard-earned insights don't go unnoticed. So, let's get ready to elevate your content game and turn those hidden gems into visible leads! Transforming your blog into a LinkedIn lead magnet is not just an option; it's a necessity for savvy B2B marketers looking to maximize their reach and effectiveness. We've all been there – pouring hours into a blog post, crafting the perfect piece filled with insights, only to publish it and watch as it garners a mere handful of views. The reality is that while your blog is a treasure trove of knowledge, it often goes unnoticed, buried on your website where potential clients aren't looking. This episode dives deep into the art of repurposing blog content for LinkedIn, revealing how to turn those hidden gems into powerful lead generation tools. We discuss the importance of understanding where your audience hangs out and how LinkedIn serves as a discovery engine for B2B professionals. Instead of letting your blog content languish in obscurity, we guide you on how to strategically share insights from your articles in a way that resonates with LinkedIn users. It's not enough to simply link back to your blog; you need to create engaging, native content that prompts conversations. By the end of our chat, you'll have actionable strategies to amplify your reach, attract high-value leads, and see a real return on investment for your content. Get ready to shift your mindset and transform your blog into a lead generation powerhouse! We also tackle common pitfalls that many B2B marketers face, such as underutilizing their blog content or failing to engage with their audience directly on LinkedIn. Our goal is to empower you to position yourself as a thought leader in your industry, leveraging the insights you've already created to spark meaningful conversations and connections. Let's not let that valuable content gather dust – it's time to get it out there and get the visibility you deserve!Takeaways:Blog posts are valuable assets; repurposing them on LinkedIn can significantly increase their visibility.LinkedIn is where B2B decision-makers are actively seeking insights and solutions, making it essential for your strategy.Transform your existing blog content into engaging LinkedIn posts to connect with more prospects.Effective content on LinkedIn is not just about sharing links; it's about creating native posts that encourage interaction.Utilizing LinkedIn's algorithm can amplify your reach, bringing your insights to thousands of potential clients.Repurposing content isn't just recycling; it's strategically adapting your expertise to fit the platform's audience.Links referenced in this episode:jammydigital.comCompanies mentioned in this episode:LinkedIn
What would your real estate career look like if you stopped learning and finally acted? In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Christina Swyers breaks down the mindset, systems, and discipline that transformed her from a brand-new agent into a multi-state real estate leader. She shares how she rebuilt her entire business after relocating 1,000 miles to Florida, proving that success follows those who take action, stay uncomfortable, and relentlessly meet new people. Her story reveals how the right network, the right brokerage, and the right habits can accelerate success faster than any lead source on the planet. Christina also opens up about the failures, fears, and high-risk decisions that shaped her into the confident entrepreneur she is today. From mastering social media to negotiating through chaos, she explains the psychology behind winning clients and the personal growth required to thrive in real estate. For any agent looking to scale, restart, or finally break through, this episode is a masterclass in the unsexy, daily work that builds a lasting business. If this episode gave you clarity, inspiration, or the push you needed, share it with another agent who needs to hear the truth about what real success really takes. And don't forget to subscribe to the show for more top-tier conversations with the industry's best. Highlights 00:00:00–00:14:40 Christina's Journey, EXP, and Building a Career from Scratch Early career beginnings and misalignments Discovering EXP Realty's model and mission The role of her husband in pushing her into real estate Transitioning from traditional brokerages to cloud-based systems Why EXP appealed to her entrepreneurial mindset 00:14:40–00:27:55 The Power of Networks, Events, and Finding the Right Rooms How top producers leverage events and conferences Building referral networks through personal connections Learning to be "the dumbest person in the room" Accidental leadership and stepping into new roles Why agents fail when they isolate themselves 00:27:55–00:41:10 Choosing a Brokerage and Understanding Your Own Psychology How to evaluate whether a brokerage fits your goals The mindset differences between successful agents and failing agents Understanding your client avatar and personal tendencies Why self-awareness determines long-term success The psychology behind confidence and taking action 00:41:10–00:55:20 Relocating 1,000 Miles and Rebuilding a Business in 30 Days Moving to Florida and starting over with zero contacts Leveraging social media as a relocation engine Identifying feeder markets and lifestyle marketing opportunities Creating early traction through networking and collaboration Using brokerage tools and systems to jumpstart momentum 00:55:20–01:09:10 Social Media Engines, Referrals, and Modern Lead Generation Community spotlight videos and collaborating with businesses Turning Instagram and TikTok into conversation starters Capitalizing on referral relationships with agents nationwide Using DMs to build trust and convert followers to clients Repurposing content across multiple platforms for maximum reach 01:09:10–01:25:54 Negotiation Mastery, Mindset, and Becoming an Elite Agent Breaking down inspection reports into solvable buckets Managing emotions, expectations, and difficult personalities The importance of communication and attention to detail How experience shapes negotiation strategy and outcomes Solving bigger problems to earn bigger opportunities Quotes: "You gain confidence by keeping promises to yourself." – Christina Swyers "Without people, we don't have a business — meet new people every single day." – Christina Swyers "Real estate is just the vehicle. The mindset and the mission are what drive everything." – Christina Swyers "The money we make is equal to the size of the problems we're willing to solve." – Christina Swyers To contact Christina Swyers, learn more about his business, and make him a part of your network, make sure to follow him on his Website, Instagram, Facebook, TikTok, and YouTube. Connect with Christina Swyers! Website: https://primelivingproperties.com Instagram: https://www.instagram.com/therealchristinaswyers/ Facebook: https://www.facebook.com/christinaswyers YouTube: https://www.youtube.com/@coastallivingwithchristina TikTok: https://www.tiktok.com/@therealchristinaswyers Connect with me! Website: toprealtorjacksonville.com Website: toprealtorstaugustine.com SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best. #RealEstateExcellence #RealtorLife #RealEstatePodcast #ChristinaSwyers #TopAgentTips #RealEstateSuccess #EntrepreneurMindset #LeadershipInRealEstate #RealEstateTraining #RealEstateCoaching #RealtorNetworking #RealEstateMarketing #EXPRealty #SocialMediaForRealtors #NegotiationSkills #MindsetMatters #RealEstateInvesting #HomeBuyingTips #RealEstateCareer #GrowthMindset
At the beginning of 2025, Sten R. Sörensen announced Cereno Scientific's positive Phase 2a results in PAH for lead asset CS1. He's now moving forward with a global Phase 2b trial starting in Q2 2026. The company also progresses its second HDACi asset, CS014, toward Phase 2. Cereno's developing pioneering treatments with disease-modification potential for rare cardiovascular and pulmonary diseases.---Learn more about Cereno: https://bit.ly/cereno-e52---⭐️ ABOUT THE SPEAKERSten joined Cereno as CEO in 2015, with decades of experience in pharma, ranging from Monsanto Pharma to AstraZeneca.
In this episode, e-commerce expert Norm Farrar shares actionable strategies for Amazon sellers to build and engage their own audiences. He discusses using insert cards to collect customer emails through offers like free products, warranties, and cookbooks, and emphasizes the importance of email marketing to boost revenue. Norm explains how to create and repurpose valuable content, such as chef-sourced recipes, across Amazon posts and social media. He also highlights the benefits of hosting live cooking shows on Amazon Live and using video creation services to enhance product listings, offering practical tips for optimizing Amazon sales and brand growth.Chapters:Introduction to Norm Farrar (00:00:00)Host introduces Norm Farrar, his background in e-commerce, and his Amazon podcast.Case Study: Email List Building with Insert Cards (00:00:33)Norm shares a case study about a beauty company collecting 280,000 emails via insert cards but not utilizing them.Insert Card Offers: Free Products and Extended Warranties (00:01:36)Discussion of effective insert card offers, including free products and extended warranties to collect customer emails.Meal Plans, Cookbooks, and Recipe Content Strategy (00:03:20)Norm explains using meal plans and cookbooks to collect emails, and sourcing recipes from chefs and culinary students.Repurposing Content: Newsletters and Amazon Posts (00:04:34)How recipes and user-generated content are repurposed for newsletters and Amazon posts to engage customers.Mindset Shift: Value-Driven Email Marketing (00:05:00)Host reflects on providing value through email, not just sales pitches, and repurposing content across channels.Amazon Live Cooking Show Launch (00:06:52)Norm introduces their new Amazon Live cooking show featuring chefs and culinary students using their products.Live Content Strategy and Product Demonstrations (00:07:45)Details on using live cooking shows to demonstrate products, increase engagement, and gain followers.Video Content Creation and Repurposing (00:09:07)Norm discusses creating videos with influencers, repurposing video content for Amazon, social media, and YouTube.Using Billo for Video Production (00:10:38)Introduction to Billo, a service for affordable, high-quality product videos, and how to use them for marketing.Three Actionable Takeaways for E-commerce Brands (00:12:57)Host summarizes key takeaways: business planning, building an email list, and repurposing content.Amazon Internal Tools for Listing Optimization (00:14:46)Norm recommends using Amazon's internal tools for listing optimization and growth opportunities to increase sales.Closing Remarks (00:16:21)Host thanks Norm for his insights and wraps up the episode.Links and Mentions:Tools and WebsitesAmazon LiveAmazon Seller CentralStrategies and ConceptsEmail List Building: 00:01:08Insert Cards for Email Collection: 00:02:06User-Generated Content: 00:04:34Content Repurposing: "00:09:07Listing Optimization Tools: 00:14:46Transcript:Josh 00:00:00 Today I'm super excited to introduce to you Norm Farrar. Norm specializes in providing e-commerce and online marketing services for brands. He has worked with fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox since the early 1990s. Norm has focused on helping entrepreneurs optimize their operations and unlock their businesses potential. Presently, he is the host of the popular Amazon podcast lunch with Norm. So welcome to the show, Norm.Norm 00:00:32 Hey, glad to be here.Josh 00:00:33 So, Norm, I wanted to ask, you know, what are some of the best practices that you see with that? And maybe do you have any case studies or maybe some examples that you might be able to share with us, just to kind of spark some ideas in people's mind of the various opportunities that do lie in, you know, building your own audience off of Amazon from those insert cards.Norm 00:00:55 Well, and it's a good and bad story, but I know we were working with a beauty company who had built an email list up to 280,000 emails.Norm 00:01:08 Wow. But he would not. He never. He thought it was inconvenient. It would inconvenience people if he sent them emails.Josh 00:01:18 That doesn't make sense.Norm 00:01:19 280,000 emails. So yeah, that that that wasn't, that wasn't a smart move, but,Josh 00:01:27 Attracting. I mean, how did he attract 280,000 people to give him their email address? Right. Like, do you know what the offer was?Norm 00:01:36 Yeah. Well, different beauty products. So what it would be is you could go. You could go to the insert. It would go to a landing page. The landing page, would offer them one of his other products. So if you had the shampoo conditioner, you could have the, what's called keratin treatment, or you could have, there was, some serums and stuff like that, but you were offered a free product. So in the $10.Josh 00:02:06 In the insert card on the insert card, it says, hey, claim your free product I assume then yeah. Okay.Norm 00:02:13 Yeah. So all it did was send.Norm 00:02:16 He got the email address and the address because he had to send the product. So he had, he had it all and he did not and would not send out a single email.Josh 00:02:29 Fascinating. Yeah. Which is you know, going back you kind of shared that stat that you think that people are missing out on 40% of revenue just by not implementing, you know, additional as. Yeah. Right.Norm 00:02:43 You sell a million bucks, you're missing out a 400,000.Josh 00:02:46 Fascinating. Yeah. Any other stories or examples of, like, insert cards or, you know, ways that work to get people to provide their email address?Norm 00:02:56 Well, there's always the extended warranty. So that is something, again, going back to the knife company, extended warranty. So it's a lifetime warranty. Okay, great. That's a lifetime warranty anyway. Basically. But, you know, it's a lifetime warranty. another one was just like I was talking to you about before. A knife with the honing rod. Okay, great.Norm 00:03:20 another one that worked for that company was the meal plan and cookbook. So you can either download and get a weekly email. So what's in that weekly email with the weekly plan? Well, there's some sort of promotion. It wasn't all the time, but there was either just some recipes. So this is something that we did as well. We went out and we, talked to chefs and we talked to culinary schools, and we gave them, very expensive knife. And so the deal was we'll supply the whole class with these very expensive knives. if they provide us with a recipe and spread it out on their social media, tag us on their social media. So we got a ton of user generated content and we got a ton of Recipes. So what do we do on Amazon posts? We provided recipes. So that started to get a very unique following. And then because of that, we ended up getting all this really cool stuff that we could put onto this other page, fill in to the newsletter, and when people got their newsletter, they got recipes, which ended up being two full, really incredible recipe books.Norm 00:04:34 So now we give away the recipe books. But we could peel off one recipe at a time, which people enjoyed, you know? And we didn't do it, but you could have even segmented it further. If the person was vegan, you could just send them vegan recipes or vegetarian or, you ...
Get The Paid Offer Playbook here:https://the505podcast.courses/paidofferplaybookCollab with Artlist and get 2 extra months for free here:https://artlist.io/artlist-70446?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970What's up Rock Nation! Today we're joined by Matt, a creator who's built over $5 million using nothing but organic LinkedIn content. No ads, no virality, no fluff. While most people chase views, Matt built a system that turns conversations into clients.In this episode, we break down why LinkedIn is the most honest platform on the internet, how to sell without feeling salesy, why vanity metrics don't matter, and how to turn your personal brand into a real business. Check out Matt here:https://www.youtube.com/@matthewlakajevhttps://www.instagram.com/matthewlakajev/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Intro0:57 - Paid Offer Playbook1:08 - Making your first sale on LinkedIn1:57 - How to navigate LinkedIn DMs without being salesy3:58 - Why empty views and vanity metrics don't matter8:45 - Posting content that's too broad vs too specific11:04 - Artlist11:47 - Should you ever make broader content for reach?14:11 - Balancing personal brand content vs sales content16:39 - Authority is about knowledge, not followers19:33 - DM protocols for booking meetings24:50 - Crafting a winning offer once your niche is clear30:34 - Don't reinvent the wheel with your offer31:52 - Coachella, music, and side tangents32:52 - Content's real purpose: starting conversations36:16 - Talking to your audience to find better offers42:56 - Using AI without losing your voice44:47 - The “slop” problem on LinkedIn content45:30 - Trust, lived experience, and AI-written content49:29 - Offer viability + trust54:23 - Growing a newsletter from LinkedIn58:43 - Lead magnets vs committing to a newsletter1:00:45 - Email sequences and selling without selling1:02:26 - Australia has the best coffee in the world1:03:29 - Coffee culture, Aussies, and Bali1:05:24 - Lead magnets vs story-based emails1:06:30 - Why most newsletters fail1:08:01 - Email as a pen-pal relationship1:08:58 - What actually drives real revenue on LinkedIn1:15:33 - Repurposing video content for LinkedIn1:18:36 - Paid To Be You1:23:36 - LinkedIn content strategy examples1:24:32 - Tools, DMs, and automation limitations1:26:08 - Where DMs fit into lead magnets1:27:42 - Why LinkedIn feels overwhelming to add1:31:44 - Live streaming, fandom, and creator scale1:37:26 - Podcasts expose who people really are1:41:32 - Reducing noise, focus, and nervous system regulation1:47:09 - “Hiding the broccoli in the cake”1:55:09 - Final mindset shifts and closing reflectionsIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/
Many purpose-driven podcasters reach major episode milestones only to realize their backlog feels like a content graveyard, where great insights go to be forgotten. This leads to missed opportunities for podcast growth, lower engagement, and stagnant lead generation. If you feel like your past hard work isn't working for you anymore, this episode of Podcasting Unlocked is your wake-up call. In this episode of Podcastin Unlocked, you'll learn how to breathe new life into old episodes, reduce listener overwhelm, and turn your archives into a consistent source of income and authority as Alesia explores how to transform your extensive archive into a strategic asset. She also breaks down the four essential pillars of backlog repurposing: Growth, Engagement, Impact, and Conversion. This week, episode 261 of Podcasting Unlocked is about repurposing your podcast content for growth, engagement, and revenue! In this episode of Podcasting Unlocked, I'm sharing the importance of SEO and discovery for podcast growth and actionable steps you can take right now to utilize your backlog of content to build trust with your audience and bring in new clients. I also chat about the following: Pillar 1: Growth through SEO Audits – Stop letting bad titles hide your best work. Identify your top-performing past episodes and perform an SEO audit by renaming titles and updating descriptions with high-intent keywords to improve discoverability in podcast players.Pillar 2: Engagement with Curated Playlists – Deep backlogs can overwhelm new listeners. Reduce the "barrier to entry" by creating curated playlists around specific themes—such as "Business Strategy" or "Self-Discovery"—to guide your audience through your most valuable content.Pillar 3: Impact through Authority Building – Use your archives to cement your professional reputation. Create "RoundUp" episodes or "Best Of" segments that showcase your expertise and remind your audience why you are a leader in your niche.Pillar 4: Conversion using Dynamic Ads – Your old episodes are still being discovered by new listeners every day. Update your dynamic ads in your backlog to ensure your current offers, lead magnets, and calls to action are reaching those "evergreen" ears.Your backlog shouldn't be a source of guilt; it should be your greatest business tool. My challenge for you this week is to pick just one pillar. Either rename five old episode titles for better SEO or curate a simple 5-episode playlist for your new listeners. Don't let your impact stop at the release date.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1LINKS MENTIONED:Ep 135: Setting Business Podcast GoalsEp 255: Creating Your Podcast Emergency PlanProud member of the Feminist Podcasters Collective.
Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling. Time Stamps: 00:00 – Introduction 00:55 – Why business owners overthink their book projects 02:05 – Acknowledging the many moving pieces 03:10 – Why a vague "book time" block doesn't work 04:15 – A personal story: discovering the power of a more specific plan 06:00 – Understanding your writing capacity and time tracking 07:30 – How writing, publishing, and marketing all fit into your plan 09:00 – Foundational book building blocks: who, what, and why 11:35 – Deep dive vs. overview structure—how to choose 13:00 – Repurposing content without guilt 15:00 – Using a Book Brain Dump to reduce overwhelm 17:10 – Why you won't (and shouldn't) know everything about publishing 18:15 – Final encouragement for moving from idea → manuscript → asset Keywords: book planning, writing strategy, author overwhelm, book project plan, content repurposing, book structure, business owner authors, publishing process, book timeline, writing capacity, author mindset, book building blocks, Book Brain Dump, book coaching, author productivity Resources Mentioned: Book Brain Dump Exercise: https://bit.ly/bookbraindump Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners: http://www.jodibrandoneditorial.com/write-publish-market-podcast/203 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1snDUCQ5RI4unQ5MLjBppn0iY2ODYo2OPk8SSUpQ0BD8/edit?usp=sharing
Join Favour Obasi-ike, MBA, MS for a masterclass on email marketing strategies that actually drive revenue. In this session, Favour breaks down the power of segmented email campaigns, explains the metrics that matter, and shares how to build a website-first content strategy that turns subscribers into customers. Learn how to leverage free tools, automate your email sequences, and create long-term relationships with your audience through strategic, data-driven email marketing ROI.Whether you're just starting with email marketing or looking to optimize your existing campaigns, this episode delivers actionable insights you can implement immediately to boost engagement and generate sustainable revenue.What You'll Learn✓ How to use segmented emails to increase revenue and engagement✓ The difference between click-through rate and click rate (and why it matters)✓ Why your website is the foundation of successful email marketing✓ Google's E-E-A-T framework for creating helpful content✓ How to repurpose one piece of content across multiple channels✓ Which free tools every email marketer should be using✓ The "website-first" content strategy that saves time and builds SEO✓ How to create automated email sequences that work 24/7Top 7 Email Marketing Best Practices1. Use Segmented Emails StrategicallyCreate segments based on subscriber behavior and preferences. Use polls and interactive elements to gather data, then tag links to track which subscribers are interested in which offerings.2. Build a Helpful, Responsive WebsiteYour website should be fast-loading, mobile-friendly, and provide genuine value. Focus on Google's E-E-A-T framework: Experience, Expertise, Authority, and Trust.3. Create Content on Your Website FirstPublish content on your website before sharing on social media. This builds your owned digital assets, improves SEO, and gives you more control over distribution.4. Leverage Email Metrics for Continuous ImprovementTrack who opens, clicks, and takes action. Identify your most engaged subscribers and create VIP segments for them. Use this data to refine your messaging over time.5. Implement Scheduled and Automated Email SequencesSet up automated sequences that trigger based on subscriber actions. Create welcome series, nurture campaigns, and re-engagement flows that work around the clock.6. Repurpose Content Across Multiple FormatsTake one long-form piece and break it into blog posts, social media updates, podcast episodes, videos, and email newsletters. Maximize your content creation efforts.7. Focus on Long-term Relationship BuildingNot everyone opens emails the day you send them. Be consistent with your schedule, provide ongoing value, and build trust over time rather than chasing quick sales.Key Metrics to TrackDeliverability Rate - Percentage of emails reaching subscriber inboxesOpen Rate - Percentage of delivered emails that get openedClick Rate - Percentage of delivered emails with link clicksClick-Through Rate (CTR) - Percentage of opened emails with link clicksConversion Rate - Percentage completing your desired actionPodcast Episode Timestamps[00:00] Episode introduction: Email marketing best practices that earn revenue[00:40] Why segmented emails are the #1 revenue driver[03:06] How to create segments triggered by scheduled emails[03:37] Example: Segmenting by in-person vs. virtual event preferences[06:00] Using polls to understand what your audience really wants[07:00] Revenue starts at the beginning: building systems for MRR[08:00] Click-through rate vs. click rate explained[09:00] Identifying and segmenting your most engaged subscribers[10:00] Tracking email opens and clicks consistently[10:30] Creating VIP segments for highly engaged subscribers[14:00] Re-engaging inactive subscribers through targeted campaigns[15:00] Email deliverability and its impact on revenue[17:00] Understanding spam filters and how to avoid them[18:00] Email authentication: SPF, DKIM, and DMARC[20:00] Real case study: Client ranking page one for competitive keywords[21:42] Technical SEO: indexing, blogs, location pages, schema markup[23:00] Email marketing as direct response marketing[24:00] Why not everyone opens emails immediately (and that's okay)[25:00] Best Practice #1: Have a helpful, responsive website[25:32] Google's E-E-A-T framework: Experience, Expertise, Authority, Trust[26:22] You have less than 10 seconds to make an impression[27:00] The "website-first" content strategy[27:22] Free analytics tools: Google Search Console, GA4, Bing, Microsoft Clarity[28:00] Repurposing one article into multiple content formats[30:00] Maximizing content value through strategic repurposing[32:00] Creating content pillars and topic clusters[33:00] Planning content calendars aligned with email campaigns[35:00] Balancing evergreen content with timely topics[37:00] Creating lead magnets that attract quality subscribers[39:00] A/B testing email subject lines and content[40:00] Overview of popular email marketing platforms[41:00] Mailchimp: features, pricing, and best use cases[42:00] Constant Contact for small businesses and nonprofits[43:00] Brevo (formerly Sendinblue): affordable with SMS capabilities[44:00] HubSpot: comprehensive CRM and marketing automation[45:00] Choosing the right platform for your business needs[46:00] Free tier options and when to upgrade[50:00] Advanced segmentation for e-commerce businesses[51:00] Using behavioral triggers to increase conversions[52:00] Email in omnichannel marketing strategies[53:00] Measuring ROI from email campaigns[54:00] Common email marketing mistakes to avoid[57:00] Recap of key best practices[59:00] Closing remarks and next session announcement[59:29] Tomorrow's topic: Search Engine Marketing & SEO Best Practices (11 AM Central)Tools & Resources MentionedEmail Marketing Platforms: Flodesk >> Sign up and Get 50% OffAnalytics Tools: Google Search Console, Google Analytics (GA4), Bing Webmaster Tools, Microsoft Clarity, Fathom Analytics, Matomo AnalyticsOther Tools: Eventbrite, PinterestSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dr. David Eagleman, PhD, is a neuroscientist, bestselling author and professor at Stanford University. We discuss how to leverage the science of neuroplasticity to learn new skills and information and how accurate and false memories form and are forgotten. We also discuss time perception and why it speeds up or slows down depending on our age and stress level. We cover dreaming and the meaning of visual and other dream content. And we discuss the neuroscience of cultural and political polarization and how to remedy it. This episode provides science-based knowledge and practical tools you can use to enhance learning and better understand your experience of life in the past, present and future. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Mateina: https://drinkmateina.com/offer Rorra: https://rorra.com/huberman Lingo: https://hellolingo.com/huberman Function: https://functionhealth.com/huberman Timestamps (00:00:00) David Eagleman (00:02:35) Neuroplasticity & Learning; Cortex, Flexibility & Repurposing, Savantism (00:11:07) Sponsors: Mateina & Rorra (00:13:27) Specialization vs Diversification, Practice; Internet & Curiosity (00:22:05) Building a Well-Rounded Brain, Tool: Critical Thinking & Creativity (00:28:18) Neuroplasticity & Adults, Tools: Novelty & Challenge (00:32:41) Neuromodulators & Plasticity, Psychedelics; Directed Plasticity (00:38:50) Sponsor: AG1 (00:39:41) Building a Better Future Self, Tool: Ulysses Contract to Avoid Bad Behaviors (00:50:13) Brain Chatter, Aphantasia & Practice (00:56:57) Specialization vs Diverse Experience, Childhood & Brain (01:00:50) Space & Time Perception, Tool: Space-Time Bridging Meditation (01:06:17) Are We Good at Estimating Time?; Fear, Time & Memory (01:11:23) Sponsor: Lingo (01:12:53) Fearful Situations & Time Perception; Joyful Events & Novelty, Tool: Do Things Differently (01:18:56) Staying in the Present, Mental Illness & Time Domains, Addiction (01:27:09) Social Media, Addiction, Curiosity (01:30:51) Vision & Auditory Deficits, Sensory Substitution, Neosensory Wristband (01:35:26) Sponsor: Function (01:37:13) Sensory Reliance, Echolocation, Potato Head Theory, Sensory Addition (01:41:36) Why We Dream, Vision & Neuroplasticity, REM Sleep, Blindness (01:49:55) Victims, Fear, Memory Drift & Recall, Eyewitness Testimony & Jury Education (01:56:10) Kids vs Adults, Memory Manipulation; Photos (01:59:27) Polarization, In vs Out Groups, Empathy; Fairness (02:06:31) Polarization, Reward vs Punishment; Propaganda, Language, Complexification (02:19:27) Current Projects; Acknowledgements (02:21:44) Zero-Cost Support, YouTube, Spotify & Apple Follow, Reviews & Feedback, Sponsors, Protocols Book, Social Media, Neural Network Newsletter Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices
I've spent the last several blogging episodes talking about problems. The patterns that keep bloggers stuck. The gaps between knowing and doing. The isolation, the overwhelm, the half-finished projects, the momentum that never sustains.Today I want to do something different. Today I'm giving you complete transparency about what Blog Execution Manager Plus actually includes. Everything you get. How it works. What the investment looks like. Who it's for. Who it's not for.No hype. No mystery. No vague promises. Just the full picture so you can make an informed decision about whether this is right for you.In this episode:Done-For-You Assets (Actually Created, Not Templates):Lead Magnets: → Topic researched based on what your audience actually wants → Format chosen strategically (PDF guide, checklist, workbook, template pack) → All content written, genuinely valuable → PDF professionally designed → Opt-in page copy written (headline, subheadline, bullets, CTA) → Complete list-building system, ready to deploySales Pages: → Custom sales page for any offer ($27 ebook to $2,000 coaching program) → Scroll-stopping headline → Emotionally hooking opening → Problem agitation that makes readers feel understood → Solution presentation positioning your offer as the answer → Benefit statements showing what's possible → Feature breakdown explaining what's included → Testimonial sections (even if you don't have testimonials yet) → FAQ handling objections before they become obstacles → Compelling call to action → Conversion-focused, ready to sellEmail Sequences: → Welcome sequences nurturing new subscribers from day one → Launch sequences that sell your products and programs → Nurture sequences keeping your audience engaged between launches → Re-engagement sequences waking up cold lists → Written in your voice, with your stories, for your audience → Ready to load into your email platformAdditional Assets: → Opt-in pages and thank you pages → Digital product materials (workbooks, slide decks, PDF resources) → Blog content frameworks and outlines → SEO-optimized titles and strategic topic selectionAI Assistants Set Up and Configured For You:Not generic AI tools. Custom assistants trained on YOUR voice, brand, audience, and offers.→ Content ideation assistant generating blog, social, and email ideas specific to your niche → Draft creation assistant turning rough ideas into first drafts that sound like you → Email writing assistant matching your style for faster newsletter and promo creation → Social media assistant creating captions and hooks in your brand voice → Repurposing assistant turning one piece of content into many formats → Research and organization assistants for topic research and material preparationThese assistants multiply your capacity. Tasks that took hours take minutes. And because they're configured specifically for you, the output actually sounds like you wrote it.Project Management and Weekly Priorities:Ever wished someone would just tell you what to do? This does exactly that.→ Complete strategic roadmap for your blog (where you are, where you're going, how to get there) → Weekly priorities broken down (focused tasks that move the needle, not overwhelming lists) → Content calendar managed (what to post, when, how it connects to your strategy) → Launch calendar mapped (when to launch what, what needs to be ready by when) → Daily and weekly schedule structured (realistic task allocation fitting your actual life)No more sitting down and spending an hour figuring out what to work on. The plan exists. You follow it.Voice Audio Support From 8 Years of Blog...
Pastor Gina preaches this Sunday. Join us for worship every week at 9:00 and 10:30 am or live-streaming on our website at 9:00 am.
In this episode, David breaks down the key insights from Justin Moore's book Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships. You will learn practical frameworks for securing brand partnerships and sponsorships, including the ROPE method for crafting compelling pitches (Relevant, Organic, Provide Proof, Easy to Execute) and the ARC framework for understanding brand objectives (Awareness, Repurposing, Conversion). David shares how to think like a consultant rather than just a creator, tie your pitches to existing brand campaigns, and build win-win-win partnerships that benefit you, the brand, and your audience. These principles will help you approach sponsorships more strategically. Excited for you to build and grow your Portfolio Career!
The Unapologetic Vixen Podcast: Owning Pleasure As A Black Woman
In this episode replay of Owning Pleasure As A Black Woman, I'm pulling back the curtain and sharing my personal words for 2025: expand and repurpose. If you caught our previous episode about choosing words over resolutions, you know how transformative this practice can be. Now I'm walking you through exactly how I selected these words and what they mean for my journey this year. These words represent my desire to deepen relationships, simplify life, and embrace the growth I've already achieved without adding unnecessary stress. Tune in for actionable tips on choosing your own words of the year and learning how to expand on the foundation you've already built. If you're ready to grow intentionally without burning out, this episode is your roadmap.Key Takeaways:• Why Words Over Resolutions Still Wins: Choosing words instead of specific goals helps you avoid the pass/fail mentality that leaves you feeling like a failure at year's end. Words create alignment and allow for flexible growth in multiple areas of your life—every action that connects to your word is a win, no matter how small.• My 2025 Word #1—Expand: This word is about growing intentionally in personal life, business, and self-care without adding stress or overwhelm. Expansion means deepening existing relationships, exploring new experiences, and allowing myself to take up more space in areas where I've been playing small. It's not about doing more—it's about going deeper and wider with what already exists.• My 2025 Word #2—Repurpose: Instead of constantly creating from scratch, this word reminds me to leverage existing work, content, and habits to create a more focused and impactful life. Repurposing honors the foundation I've already built and makes room for strategic growth. It's about working smarter, not harder, and recognizing that I don't need to reinvent the wheel to create value.Implementation Section:How to Choose Your Own Words:1. Reflect on Where You Are Right NowWhat areas of your life feel ready for growth?Where have you been playing small or holding back?What foundation have you already built that you can expand upon?What feels heavy or redundant that could be streamlined2. Choose One or Two Focus Areas (Maximum)Don't overwhelm yourself by trying to expand everywhere at oncePick the areas that feel most alive or most ready for growthRemember: You can expand in different areas throughout the year—you don't have to do everything in January3. Remember This Critical TruthHealing isn't constant work. At some point, you need to live and enjoy the fruits of your laborYou've already done so much internal work—now it's time to experience the life you've been buildingExpansion doesn't mean more self-improvement projects; it means living more fully in the growth you've already achievedQuestions to Guide Your Journey:
In this episode of The romantics of the Romantic Truth Podcast, außan addresses a new trend that is taking place where women are repurposing social media as an outlet to meet eligible and single men. Some use this in lieu of dating apps while others use social media as a primary vehicle to meet someone based on connectivity and referrals. Also, some women are using this platform for attention with more provocative affirmations and assertions. We take a look at this new trend and see how it impacts dating in general.
What makes a coach truly stand out—and consistently get results? In this conversation with Francie Jain, we unpack the core characteristics of amazing coaches:Original IP + real point of view: Build frameworks, assessments, and content that differentiate you.Visible energy: The spark in your eye matters—buyers feel conviction and depth.Business boundaries: Why getting paid in advance protects presence and performance. Peer power: Find a coaching “sparring partner” to sharpen skills, share referrals, and stay resilient.Repurposing mastery: Turn one asset into many—podcasts, shorts, posts, newsletters—to grow authority.Professional basics: A simple website and dialed-in LinkedIn pass corporate due diligence fast.Measurement mindset: Tie your work to outcomes leaders can see and share.Ready to Grow Your Coaching Business? Get the Free Course Today https://candymotzek.lpages.co/vfo/If this resonated and you'd like some support, click the link to book a call. Let's have a simple conversation to explore your goals and how I can best support you. https://candymotzek.as.me/breakthrough
Today on Window Treatments for Profit In this crossover episode, Vanessa Shepherd breaks down how to use Pinterest without letting it take over your week. This is about workflow, SEO basics, and simple systems that help you turn each project into strong Pinterest content.Window treatment pros will appreciate how directly this translates to your world. One install can fuel weeks of high-performing pins when you follow a clear workflow. You'll learn: How to build a sustainable Pinterest routine Which keywords matter and where to place them How to repurpose project images into multiple pins How to batch and schedule content for consistency What's changed in Pinterest SEO for 2025 Download the Goodie to see updated best practices. Get the Goodies For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: Amber De La Garza #385 Summer Tannhauser #292 Allison Fannin #223 Kate Ahl # 331 Other Resources mentioned: Website: primary: She's Got Vision Blog course microsite: learn.shesgotvision.com Blog: She's Got Vision Blog
“There are hundreds, maybe thousands, of drug repurposing opportunities just waiting to be uncovered,” explains David Fajgenbaum, M.D. David Fajgenbaum, M.D., physician-scientist, bestselling author of Chasing My Cure, co-founder of Every Cure, and leader in the global push for drug repurposing, joins us today to explain why the cures of tomorrow may already be on pharmacy shelves today—and how his team is racing to uncover them. - From college athlete to ICU (~3:15) - Finding a cure (~7:20) - Hope needs to drive action (~9:45) - Repurposing drugs (~11:10) - Use cases of generic drugs (~13:30) - Lithium for bipolar & Alzheimer's (~16:00) - Lidocaine & breast cancer (~17:25) - GLP-1 for longevity benefits (~19:20) - Increasing awareness in the healthcare system (~20:10) - The 3 main hurdles for repurposing drugs (~22:00) - Opportunities in the space (~23:10) - 14 advanced repurpose treatments (~28:00) - The power of AI (~32:50) - Using AI for personalized medicine (~34:30) - AI for treatment options (~37:45) - Common drugs with big potential (~41:00) - The future of healthcare & drug discovery (~44:50) - How you can help (~49:30) Referenced in the episode: - Follow Fajgenbaum on Instagram (@dfajgenbaum) - Check out his website (https://davidfajgenbaum.com/) - Pick up his book, Chasing My Cure (https://www.amazon.com/Chasing-My-Cure-Doctors-Action/dp/1524799637/) - Listen to his TED Talk (https://www.youtube.com/watch?v=sb34MfJjurc) - Learn more about Every Cure (https://everycure.org/) We hope you enjoy this episode, and feel free to watch the full video on YouTube! Whether it's an article or podcast, we want to know what we can do to help here at mindbodygreen. Let us know at: podcast@mindbodygreen.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to another can't-miss episode of Build a Better Agency! This week, host Drew McLellan explores a rapidly evolving strategy that has the potential to shake up the way agencies attract leads and position themselves as go-to experts. Joining Drew McLellan is returning guest Tom Schwab of Interview Valet, who brings groundbreaking insights on how artificial intelligence (AI) tools are influencing audience discovery and client acquisition. In this episode, Tom Schwab pulls back the curtain on how his team has leveraged AI tools like ChatGPT, Claude, and Perplexity to turn them into top referral sources for his business and their clients. He explains the shift he's seen in lead quality, why AI-driven traffic outperforms traditional SEO, and how podcasts—especially guest appearances on third-party platforms—are being indexed as trusted resources by these bots. If you've ever wondered how to ensure your agency shows up as a credible source when prospects turn to AI for recommendations, you'll find tons of applicable guidance here. Drew McLellan and Tom Schwab also dig into tactical approaches, including how to diversify your podcast and content topics, strengthen your brand's point of view, and make strategic use of storytelling to engage both traditional listeners and AI "audiences." You'll discover tips on optimizing your show notes, leveraging tools like SparkToro to understand audience behaviors, and measuring the true impact of your podcast outreach—ahead of the curve in our search-evolving landscape. Whether you're a podcast host, a guest on other people's shows, or simply interested in how AI is changing the marketing game, this episode is packed with actionable takeaways for agencies of all sizes. Tune in to hear how you can future-proof your thought leadership strategy and get found by the right prospects, right when they're searching for your expertise. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Leveraging AI as a modern referral source for agencies Optimizing podcast and long-form content for AI indexing The growing importance of context, point of view, and clarity in content Varying topics and voices to increase authority and reach with AI and audiences Using tools like SparkToro to identify where your ideal audience is searching Repurposing interviews and resources for maximum impact across channels Embracing transparency and specificity to attract high-quality, pre-qualified leads
After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer. Kelly also explains how she's using Substack to: Create momentum for her upcoming book, The Sacred Art of Selling Build a passive income stream managed entirely by her team Repurpose years of intellectual property without adding more work Go deeper into thought leadership without diluting core programs If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward. TIMESTAMPS: 01:11 – 03:15 — Substack stats that actually matter 03:16 – 05:10 — Why smaller audiences are outperforming massive followings 06:51 – 08:40 — Immediate monetization and passive income potential 08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships 10:21 – 12:05 — Using Substack to support a future book launch 12:06 – 13:45 — Repurposing years of unused IP without adding workload 13:46 – 15:40 — Who Substack is best for and how to get started RESOURCES Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/. Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/ Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/
It's the 157th episode of the Truth About Vintage Amps, the call-in show where amp tech Skip Simmons fields your questions on all things tube amps. Thank our sponsors: Grez Guitars; Emerald City Guitars and Amplified Parts Some of the topics discussed this week: :42 Atmospheric rivers 3:52 Skip's appearance at the Bay Area Guitar Show (Jan 10-11, link) 8:46 Fretboard Journal 58 (coming soon!) 9:57 Unsung electronics hero (and possible con man) Lee De Forest (read his memoir here); power conditioners 17:44 Skip's new trail cam 20:47 One man's trash: Repurposing the square capacitor/resistor found in a Gibson GA-19 RVT/Falcon 22:44 What's on Skip's Bench: A clean early 1969 SF Fender Vibro Champ with a trem that didn't want to go slow; an Ampeg J-20 29:11 Advice on an amp road trip (New Orleans, Phoenix, LA, and Denver) 34:25 What's louder: Two 50-watt halves or one full 100-watt stack of amps 37:29 Using the potentiometers in hi-fi speaker units from the 1950s; the Christmas Jug Band; ukuleles 42:10 What's up with this Winson combo amp? EL84s vs 7189s; garlic bread; Roy Buchanan's The Messiah Will Come Again (YouTube link); Roy Clark and Joe Pass; Van Morrison's "You Are My Sunshine;" The Fretboard Journal's You Are My Sunshine project (link) 50:29 Gigging a 1947 Fender Deluxe 5A3, Brookwood leather 55:40 6L6s in Deluxe Reverbs and Princetons? wild mushrooms 1:00:43 Are all trebles created equal? 1:05:38 Greetings from Canada; Slow Horses (redux); Life on the Line featuring John Travolta (Wikipedia link); chicken curry 1:13:26 Questions re: a Knight 93SX670 PA amp and the phono wiring 1:17:23 WD-40 musings 1:19:33 Just completed my Mojotone Tweed Princeton kit, but what's with this hum? 1:22:50 An RCA MI12155 PA head with no output; Chuck Prophet; Mosquito Coast cocktails; recommended book: 'The Night Train to Nashville' (Amazon link) 1:26:40 The Whole Earth Catalog; Stewart Brand (Amazon link) 1:30:30 Vacuum Tube Valley Want amp tech Skip Simmons' advice on your DIY guitar amp projects? Want to share your top secret family recipe? Need relationship advice? Join us by sending your voice memo or written questions to podcast@fretboardjournal.com! Include a photo, too. Hosted by amp tech Skip Simmons and co-hosted/produced by Jason Verlinde of the Fretboard Journal. Don't forget, we have a Patreon page. Support the show, get behind-the-scenes updates and get to the front of the line with your questions.
The Lazy Girl's Guide to Podcasting: A Podcast about Podcasting and Podcasting Tips
Feeling stuck in a podcasting rut? We totally get it! In this episode, we're diving into seven super handy tips to help you shake off that creative slump and reignite your podcasting passion. Whether you're wondering "what to podcast about" or contemplating “should I quit my podcast?”, we've got your back with some fun and practical advice to get those creative juices flowing. From revisiting your most downloaded episodes to answering listener questions, we'll explore ways to make your podcasting journey enjoyable again. So grab a snack, get comfy, and let's figure out how to podcast like the pros (or at least like we know what we're doing)!Takeaways: Revisiting your most downloaded episodes can spark new ideas and help you understand what your audience loves. If you're in a creative rut, just record a messy voice note when inspiration strikes, no matter how wild the idea! Audience interaction is key; asking for listener questions can turn into multiple episode ideas, so don't be shy! Repurposing old content can breathe new life into your podcast; consider turning popular blog posts into episodes. List episodes are super easy to create and great for SEO, so why not make a top five or seven mistakes episode? Taking a break from podcasting doesn't mean you have to explain yourself; prioritise your well-being and come back when you're ready.Podcast Episodes Mentioned:Ep 43: Should I Quit My Podcast? >> https://lazygirlpod.captivate.fm/episode/ep-43-should-i-quit-my-podcastEp 100: Why It's Okay to Take a Break from Podcasting >> https://lazygirlpod.captivate.fm/episode/100
Megan chats with Lindsay Pinchuk about simplifying your marketing through her SWEEP framework so you can finally stay consistent without burning out. Lindsay is an award-winning entrepreneur, consultant, and small business mentor who's among the less than 1% of female founders to successfully lead her company through an acquisition. She built her first company, Bump Club and Beyond, from just $500 into a 7-figure brand with partnerships that included Target, Nordstrom, Huggies, and Unilever, reaching over 3 million people every month before selling the business to a large agency holding company. Today, Lindsay is the founder of Dear FoundHer..., a top 0.5% podcast and community supporting women business owners over 40. Through her podcast, newsletter, mentorship program, and her signature SWEEP framework, she helps entrepreneurs simplify their marketing, grow their businesses, and build long-term success. She built a seven figure business without an ad budget, and the strategy behind it is surprisingly simple. In this episode she breaks down SWEEP, the system she created to help entrepreneurs amplify content through social media, their website, email, events and partnerships. You will hear why repurposing is non-negotiable, why consistency beats complexity, and how food bloggers can use SWEEP to grow without feeling like they have to be everywhere at once. Key points discussed include: Consistency drives everything and most creators struggle because they overcomplicate their marketing. Repurposing is a power move and one blog post can fuel days of content across multiple platforms. Social media is free awareness so choose two platforms you can commit to and post intentionally. Email is your conversion engine and it will always outperform social media for clicks and sales. Events accelerate trust whether in person or virtual, because your audience gets direct access to you. Partnerships expand your reach by borrowing other people's audiences and creating mutual value. Publicity builds authority and podcast guesting is one of the fastest, most overlooked ways to grow. A simple process wins so map out your sweep for each blog post and repeat it every time. Connect with Lindsay Pinchuk Website | Instagram
• Do you ever feel so burdened, overwhelmed, or stressed that hope feels out of reach? And do you wonder how to help your teens hold onto hope when life feels heavy—for them and for you? Summary Paragraph: In this inspiring conversation, psychologist, author, and speaker Dr. Julia Garcia shares why hope isn't something you passively wait for—it's something you practice, one emotional habit at a time. Drawing from behavioral science, storytelling, and her own lived experience, Dr. Garcia reveals the five habits that help us navigate difficult emotions, interrupt cycles of overwhelm, and reconnect with a grounded sense of worth and possibility. She speaks directly to the silent struggles so many moms carry—the shame, pressure, worry, and emotional load that can eclipse hope—and offers a compassionate, practical roadmap for finding your way back to yourself. This episode will help you cultivate hope in your own life and model it for your teens, young adults, and entire family. Dr. Julia Garcia is a psychologist, author, and internationally recognized speaker dedicated to empowering people through the science of mental health and emotional wellbeing. For nearly twenty years, she has helped educators, students, business leaders, families, and individuals navigate fear, doubt, burnout, and hopelessness by building sustainable habits of healing. Her book, The Five Habits of Hope, blends neuroscience, emotional practice, and real-life stories from people around the world to show that hope is not merely a feeling—it's a daily discipline. Whether through her TEDx talks, interactive workshops, or national presentations, Dr. Garcia's mission is to make the tools of hope accessible for everyone. Three Takeaways for Moms of Teens and Young Adults 1. Hope is a Practice, Not a Personality Trait You don't have to feel hopeful to begin cultivating hope. Each of the five habits—reflection, risk-taking, release, receiving, and repurposing—creates a pathway back to emotional regulation, self-worth, and grounded optimism. 2. Your Feelings Don't Make You Weak—They Make You Real Emotions leads to overwhelm, burnout, and disconnection. Naming what you're struggling with, taking emotional risks, and receiving support strengthens your resilience and helps your teen see that emotional honesty is part of wellbeing. 3. Your Kids Need to See Who You Are, Not Just What You Do When your teens witness you engaging in passion, joy, creativity, rest, advocacy, and purpose—not just managing logistics and meeting expectations. Repurposing your emotions into something meaningful teaches them that hard things can lead to beautiful outcomes. Learn More at: https://www.drjuliagarcia.com/habitsofhope/ Follow on Instagram: https://www.instagram.com/drjuliagarcia/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textWe break down how to turn everyday moments into immersive, open-worthy emails using a simple three-layer framework: storytelling, personality-infused copy, and strategy. We share hooks, edits, CTAs with reasons, and where storytelling fits across sequences and newsletters.• Three-layer email framework: story, personality, strategy• Show don't tell, strong hooks, satisfying endings• Everyday stories tied to lessons and offers• Ruthless editing using the so what test• Reasons-first CTAs that increase clicks• BANK personality codes to speak to values• Welcome, pre-launch, and sales sequences• Repurposing emails into video, blogs, and podcasts• Shift from convincing to diagnosing symptoms and causes• Start simple with one story and one clear next stepYou love all things tiny marketing. Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club, where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service businessJoanne Homestead:Joanne Homestead is your expert email copywriter, holistic copy coach, and obsessed storyteller. With over 15 years of experience creating captivating and aligned messaging as a master teacher, she empowers soulful entrepreneurs and coaches in wellness, well-being, and mindset elevate their stories to connect, compel, and soulfully sell with integrity, email-style. She's a momma of two little ones and loves a good cup of chai to fuel her creativity and passion for storytelling marketing.Website | LinkedIn | Guide to Writing Irresistibly Entertaining Emails the Sell | Quiz: What's your best step to cultivate deeper connections in email?Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showApply for the Tiny Marketing Club >>> Join the ClubCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup
Don't have time to write blog content? No problem! In this episode, we cover a few ways you can repurpose and recycle existing marketing content, as well as more fully integrate an SEO routine into your current marketing cycles. Full episode shownotes + extra tips here: https://digitalbloomiq.com/seo/repurposing-marketing-to-blog Get email updates on all podcast episode (+ SEO tips, behind the scenes, and early bird offers) here: https://bit.ly/dbiqemail Website Links: Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email. 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/
#704 Have you ever wondered why some YouTube videos skyrocket while others flop? In this episode, host Kirsten Tyrrel is joined by Jake Thomas, expert YouTube title strategist and founder of Creator Hooks, to break down the psychology behind clickworthy titles and why the right 10 words could literally change your business. He explains the three core emotions that drive clicks — curiosity, fear, and desire — and how to harness them without falling into the trap of clickbait. Jake also walks us through his unique research process using a "Dream 10" and "Model 10" framework to uncover proven title formats and viral content strategies. We dive into A/B testing, ideal video length, how often to post, and why crafting your title before hitting record is the smartest move you can make. Whether you're new to YouTube or looking to level up your strategy, this episode is packed with tactical insights that can help you grow faster — one title at a time! (Original Air Date - 4/27/25) What we discuss with Jake: + The 3 clickworthy emotions + How to avoid clickbait + Importance of writing titles first + A/B testing titles and thumbnails + Dream 10 vs. Model 10 strategy + Common title mistakes to avoid + Ideal video length and posting frequency + Why longer videos perform better + How title impacts algorithm success + Repurposing the same topic multiple ways Thank you, Jake! Check out Creator Hooks at CreatorHooks.com. Follow Jake on LinkedIn and Twitter. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
If you've ever wondered why some podcasters seem to attract clients effortlessly while others feel like they're shouting into the void, this conversation with Katie Brinkley is the one you want in your earbuds. Katie has been helping business owners turn podcasts into strategic assets for years, and in this episode she breaks down how you can use your show to build trust, shorten your sales cycle, and stop treating your podcast like a hobby that's supposed to magically “go viral.”We dig into why intention beats volume, why a clear “why” for your show changes everything, and how your podcast can become the core of your content system instead of one more thing you're scrambling to promote. Katie also shares how long it really takes to see traction, what metrics actually matter, and how business owners can repurpose a single episode into newsletters, social posts, lead magnets, and more without burning out.Whether you're thinking about starting a podcast or already knee-deep in episodes, this one will help you tighten your message, sharpen your strategy, and actually bring in better leads who already trust you before they ever get on a sales call.Key TakeawaysA focused podcast beats a busy one: Clear messaging, one strong takeaway, and intentional episode planning attract far better leads than publishing constantly without purpose.Your “why” drives everything: When you know the real reason your show exists, your guests, format, content, and CTAs all get sharper and more effective.Podcasting is a trust tool, not just a visibility tool: Listeners give you their full attention, and that connection speeds up the sales process dramatically.Success takes consistency, not virality: Most podcasters expect quick wins, but real traction comes from treating your show like a long-term business asset.Repurposing turns one episode into a full content system: Your podcast can fuel newsletters, social posts, lead magnets, marketing assets, and even books.Marketing your show matters more than you think: If people don't know your podcast exists, they can't listen. Discovery happens because of strategy, not luck.The Four-Post Strategy works beautifully for podcasters: Awareness, elaboration, community, and action posts help you promote each episode without burnout.ResourcesKatie Brinkley's Websitekatiebrinkley.comChoose your own adventure: agency, podcast, newsletter, speaking, and more.Katie's Podcastsyoutube.com/@rockymountainmarketingpodcastyoutube.com/@MarketingTrendsNowKatie's Social Media Book: The Social Shiftkatiebrinkley.com/bookHer signature framework, including the Four-Post Strategy discussed in this episode.Katie's Podcast Masterclasskatiebrinkley.live/jeffLearn to build a podcast with strategy, clarity, and a plan to grow your business.The Unsinkable Conor Brownvacationkingdoms.com
Colorectal cancer (CRC) remains the second leading cause of cancer-related deaths globally. While early detection significantly improves outcomes, many patients are diagnosed at advanced stages when treatment options are limited and relapse is common. To address this challenge, researchers are exploring whether existing drugs can be repurposed for cancer therapy, a strategy that could accelerate drug development while reducing associated costs and risks. One class of drugs under investigation is statins, commonly prescribed to reduce cholesterol and prevent cardiovascular disease. Several studies have observed a potential link between elevated cholesterol and increased CRC risk. Cholesterol may support tumor growth by promoting membrane synthesis and energy metabolism in rapidly dividing cells. Building on this connection, researchers from leading Indian institutions, including the Indian Institute of Science Education and Research and the Center of Excellence in Epigenetics at Shiv Nadar Institution of Eminence, investigated how statins influence CRC cells at the molecular level. Their goal was to determine whether these widely used drugs could have a therapeutic role in oncology. The Study: Investigating the Molecular Impact of Statins in CRC Cells The study, titled “Statins exhibit anti-tumor potential by modulating Wnt/β-catenin signaling in colorectal cancer,” was published in Oncotarget (Volume 16). Using a combination of lipidomics, transcriptomics, proteomics, and 3D tumor models, the researchers explored how two widely prescribed statins, atorvastatin and simvastatin, affect molecular pathways associated with CRC progression. This integrative, multi-omics strategy enabled tracing statin-induced effects across different layers of cellular function, linking lipid, transcript, and protein changes to pathway-level shifts. Full blog - https://www.oncotarget.org/2025/12/03/repurposing-statins-exploring-anti-tumor-effects-in-colorectal-cancer/ Paper DOI - https://doi.org/10.18632/oncotarget.28755 Correspondence to - Sanjeev Galande - sanjeev.galande@snu.edu.in Abstract video - https://www.youtube.com/watch?v=A95ICULaH3Y Sign up for free Altmetric alerts about this article - https://oncotarget.altmetric.com/details/email_updates?id=10.18632%2Foncotarget.28755 Subscribe for free publication alerts from Oncotarget - https://www.oncotarget.com/subscribe/ Keywords - cancer, colorectal cancer, statins, SATB1, Wnt/β-catenin signaling, tumor-suppressive phenotype To learn more about Oncotarget, please visit https://www.oncotarget.com and connect with us: Facebook - https://www.facebook.com/Oncotarget/ X - https://twitter.com/oncotarget Instagram - https://www.instagram.com/oncotargetjrnl/ YouTube - https://www.youtube.com/@OncotargetJournal LinkedIn - https://www.linkedin.com/company/oncotarget Pinterest - https://www.pinterest.com/oncotarget/ Reddit - https://www.reddit.com/user/Oncotarget/ Spotify - https://open.spotify.com/show/0gRwT6BqYWJzxzmjPJwtVh MEDIA@IMPACTJOURNALS.COM
David Fajgenbaum (Chasing My Cure, Every Cure) is an immunology researcher, professor, and author. David joins the Armchair Expert to discuss being recruited to play football at an assortment of Ivy League schools before ending up at Georgetown, the promise he made to his mother to pursue medicine before she passed away, and starting a foundation in his mom's honor to help college students with grief. David and Dax talk about the sudden onset of symptoms that meant his liver and kidneys were shutting down, gaining 100 pounds of fluid almost overnight, and nearly dying multiple times amid a diagnosis of Castleman disease. David explains the decision to approach his illness with off-label drugs, putting himself into full remission with a drug used to prevent transplant rejections, and the current mission with non-profit Every Cure to treat other inflammatory diseases with existing medicine.Follow Armchair Expert on the Wondery App or wherever you get your podcasts. Watch new content on YouTube or listen to Armchair Expert early and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts, or Spotify. Start your free trial by visiting wondery.com/links/armchair-expert-with-dax-shepard/ now.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Hope isn't just a feeling. It's a practice—especially when life feels like a dumpster fire. In this episode, we get real about how to build hope (not wait for it) with psychologist, speaker, and author Dr. Julia Garcia—the mind behind The 5 Habits of Hope. She's a psychologist and keynote speaker who's built crisis hotlines, coached schools and leaders worldwide, and blends lived experience with research to turn The 5 Habits of Hope into practical, everyday tools. We unpack why hope is missing from our work, relationships, and world… and how to bring it back with five repeatable, no-BS habits: Reflect, Risk, Release, Receive, Repurpose. You'll hear practical prompts, what “emotional risk” actually looks like, and how to rally your people when you'd rather white-knuckle it alone. Bonus: Julia lovingly drags our community (in the best way) to go hit “Subscribe” on our new YouTube. Because support is a verb. We cover: The difference between reflecting vs. ruminating—plus the prompt: “I'm struggling because…” Why emotional risk (not skydiving) is the real courage builder—and how to do it safely A body-based “release” exercise to let go of performance, perfection, and pressure Receiving support without spiraling into “I should handle this myself” Repurposing tough feelings into fuel using the reframe: “I'm hopeful for…” How to set up “tap-in” systems with your people so you're never doing the hard alone Why hope isn't naive—it's a discipline that accelerates healing, connection, and action Because when we choose to practice hope—even on the days it feels impossible—we don't just change our outlook, we change what's possible for ourselves and everyone around us. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show! Visit beducate.me/womanswork69 and use code womanswork69 for 65% off the annual pass. Black Friday has come early at Cozy Earth! Right now, you can stack my code WOMANSWORK on top of their sitewide sale — giving you up to 40% off in savings. Connect with Julia: Website: drjuliagarcia.com Book:The 5 Habits of Hope Youtube: @DrJuliaGarcia IG: https://www.instagram.com/drjuliagarcia/ LI: https://www.linkedin.com/in/drjuliagarcia/ Podcast: Journey with Dr. J on Spotify / Audible Related Podcast Episodes: 7 Questions For Living A Meaningful Life with Marni Battista | 322 How To Live A Fulfilling Life with Dr. Edith Eger | 251 Burnout 2.0: BurnBOLD with Cait Donovan | 331 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!
Repurposing isn't random. Or, at least, it shouldn't be. Last week, I shared about a repurposing VIP day client who knew exactly what content she wanted and needed repurposed in order to take time off for the holidays. Today, I want to share about a different client's experience with the repurposing VIP day. This client booked a VIP day but wasn't sure what content she actually wanted to have repurposed. So we worked together to determine her goals, and the long-form content she already had that would help lean into those goals. Afterwards, this is what she had to say: Having Amanda repurpose my content gave me the extra time I needed to focus on my clients and my family, which is extremely important to me during this season of life. It was so easy, too, with Amanda helping me choose which long-form pieces to use for this quarter based on the goals I had. Want a full behind the scenes peek behind the curtain? You're listening to episode 284 of the Chasing Simple Podcast, and I'm your host – Amanda Warfield. This episode was brought to you by the 2026 Chasing Simple Content Planner, and you can grab your own at amandawarfield.com/planner Links and Resources Mentioned in This Episode: Stop into my YouTube channel for videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Learn more about Repurposing VIP Days Tune in to Last Week’s Episode Book Rec: Game Changer by Neil Shusterman Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield The post Episode 284: How We Chose Content to Repurpose Based on This Client’s Goals appeared first on Amanda Warfield.
#680 Ever wondered how creators are scaling faster than ever with AI? In this episode, host Kirsten Tyrrel sits down with Julian Goldie, an SEO agency owner turned AI-driven creator whose entire business transformed when he leaned into artificial intelligence instead of running from it. Julian shares how he went from 1,000 YouTube subscribers to nearly 300,000 by documenting his AI learning journey, building an AI clone of himself, and creating content at scale using tools like HeyGen, ElevenLabs, Claude, and more. He breaks down the exact process behind his AI avatar videos, how his team produces multiple tutorials a day, and the surprisingly simple system his community uses to earn affiliate income by repurposing his content. Whether you're building a brand, growing a business, or just trying to keep up with AI, this conversation is packed with practical, mind-bending insights you can apply immediately! What we discuss with Julian: + Pivoting an SEO agency with AI + Growing from 1k to 300k YouTube subscribers + Building an AI avatar with HeyGen + Cloning voice using ElevenLabs + Creating content at massive scale + Team-generated videos without Julian + Using AI for scripting and research + Repurposing content for affiliate income + Reddit and X growth strategies + AI as the new business “cheat code” Thank you, Julian! Join the free AI Money Lab. Follow Julian on LinkedIn, Twitter, and YouTube. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Another great chat with my guy Andy (@andytherd). This is our 3rd episode to date - check out our previous 2 discussions about the liver:Episode #84: Unpacking the word 'detox', liver health + fatly liver disease, micros and coffeeEpisode #114: Improving liver health, alcohol + fructose, foods you should eat more ofTopics discussed on this episode:-Grocery shopping on a budget + how to save money on food each month -Building a menu for the week-Fundamentals of prepping food and eating more meals made at home-Repurposing food for different meals with similar ingredients-Common obstacles people face when eating 'healthy' each week-A discussion around the word 'Superfood' commonly used in the nutrition space-Some of our favorite foods to incorporate + how to eat more of them+ so much more in-between. I loved this chat and I know you will too! Where to find Andy:IG: @andytherdFatty Liver Fighters Online CourseWhere to find me:IG: @lukesmithrdCheck out my website HEREFill out a 1:1 coaching application HERETIA for listening!
Your podcast interview as a guest just went live — now what?What you do after your guest interview airs can be just as important as the interview itself.Keep your message (and relationships) growing by sharing generously & repurposing strategically. Learn how to bless the host who gave you their platform, while also stewarding the words God's given you so that nothing is wasted.Related episode:Creating a Guestcast to Share Your Interviews (#27)
In this episode of The Smart Real Estate Coach Podcast, I welcome back Evan Carmichael—entrepreneur, author, YouTube powerhouse, and global speaker—to share powerful insights on belief, content creation, and taking bold action. Evan first joined us way back in Episode 241, before the world changed. Since then, his YouTube channel has exploded to over 4 million subscribers and hundreds of millions of views, and he's helped entrepreneurs and investors across the world grow their influence, impact, and income through content and consistency. In this conversation, we unpack how to overcome limiting beliefs, surround yourself with the right people, and use platforms like YouTube strategically, not just for views, but for real business growth. Evan also shares a practical framework he calls the "Money 50", plus his approach to using podcasts and interviews to build the right relationships and scale faster. If you're ready to take bold action, build belief, and start showing up more powerfully in business and life, this episode will give you the tools and mindset to do it. Key Talking Points of the Episode 00:00 Introduction 01:10 From biotech to YouTube: how Evan went from startup founder to global thought leader 03:43 Why belief and not resources is the biggest barrier for most entrepreneurs 06:21 Surrounding yourself with the right circle of influence and mentorship 07:24 How Evan structures his week around "extrovert days" to stay energized and focused 09:04 Success leaves clues: Learning daily from aspirational mentors 10:40 Repurposing content and collaborating ethically 13:48 What Evan would do if he started a real estate investing business today 15:35 The "Money 50" method: How to identify the 50 relationships that could change your business 16:04 The Biz Dev Show strategy: Interviewing your way into meaningful connections 18:08 Turning small podcasts into big opportunities 20:08 How to get in touch with Evan and his team 21:15 The biggest unlock in Evan's business: Learning to ask for help and seek coaching 22:09 Why most people's circles hold them back and how to find real mentorship 26:20 Acting on bold decisions and why waiting kills momentum Quotables "Every major breakthrough I've had has come after I asked for help. The unlock is on the other side of humility." "If you're in a job and everyone around you is stuck, remember—most people are cheering against you, not because they hate you, but because they're afraid to grow." "You are one great relationship away from your entire career changing." Links QLS 4.0 - Use coupon code for 50% off https://smartrealestatecoach.com/qls Coupon code: pod Apprentice Program https://3paydaysapprentice.com Coupon code: Podcast Masterclass https://smartrealestatecoach.com/masterspodcast Wicked Smart Books https://wickedsmartbooks.com/podcast Strategy Session https://smartrealestatecoach.com/actionpodcast Partners https://smartrealestatecoach.com/podcastresources
What happens when an ice cream shop owner decides to reinvent hospitality in the heart of bourbon country?
Can teachers truly be creative if they're told exactly what tools to use—and how to use them? In this thought-provoking episode of the Fueling Creativity in Education Podcast, hosts Dr. Cyndi Burnett and Dr. Matthew Worwood welcome Dr. Punya Mishra, Associate Dean of Scholarship and Innovation at Arizona State University's Mary Lou Fulton Teachers College. Dr. Mishra delves deep into the concept of “teachers as designers,” drawing on the foundational design theories of Herb Simon and his own background in engineering and design. He explains how teachers, much like designers, operate in complex, ambiguous environments where creativity, improvisation, and reflection in action are essential. Dr. Mishra introduces listeners to the TPACK framework, highlighting the intersections between content, pedagogy, technology, and context, and discusses how educators can transform everyday tools—from textbooks to cell phones—into powerful vehicles for creative learning. The conversation expands into the pressing challenges and opportunities presented by technology, particularly artificial intelligence, in today's classrooms. Dr. Mishra shares both his excitement and concerns about AI, emphasizing the importance of teacher agency, the risks of top-down, one-size-fits-all edtech solutions, and the need to recognize the implicit learning theories embedded in every technology. He offers examples of AI as a creative partner in both the classroom and his personal creative pursuits, while also warning about issues like bias and over-reliance on technology-generated content. The episode closes with Dr. Mishra's personal reflections on transformative learning experiences, the vital role of teacher creativity, and a call to retain a critical, questioning stance as technology continues to reshape education. Be sure to subscribe on your favorite platform and sign up for our Extra Fuel newsletter for more resources and inspiration. Visit FuelingCreativityPodcast.com for more information or email us at questions@fuelingcreativitypodcast.com.