Podcasts about Repurposing

Is blogging really dead—or is it the missing link in your content strategy? In this episode, Dr. Lauryn uncovers why blogging is far from obsolete and how it can fuel your marketing, establish authority, and attract the right clients. If you've been wondering whether to invest your time in blogs versus podcasts, reels, or newsletters, this conversation will reshape how you think about long-form content.Ashley DiBiase, founder of Dash of Social, joins Lauryn to explain how blogging fits into the “content trifecta” alongside social media and email marketing. They break down how to choose the right topics, avoid common mistakes, leverage SEO, repurpose content, and create posts that actually convert. Whether you're a brick-and-mortar practice owner or building a personal brand, this episode will show you how to make blogging a powerhouse in your marketing plan.Key Takeaways:Blogging boosts SEO, builds thought leadership, and drives traffic to your website, where conversions happen.Repurposing blog content into emails and social posts creates a streamlined, efficient marketing strategy.Storytelling and authenticity in blog posts help humanize your brand and connect with your audience.Consistency matters: publishing even one blog a month can increase visibility and establish authority.About the Guest:Ashley DiBiase is the founder of Dash of Social, a content marketing agency that helps small businesses and tech startups grow through social media, blogging, and email marketing. A TEDx speaker and 40 Under 40 honoree, Ashley has been recognized as a leading social media strategist and serves on several nonprofit boards. Through her agency, she partners closely with clients to build value-driven strategies that boost visibility, foster community, and establish thought leadership.Find all things Dash of SocialFollow Ashley: Instagram | LinkedIn Resources:The ONE thing every provider needs to launch online! Join the FREE Brand Catalyst Webinar on Friday September 19th at 1pm central, register now!Join The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Join The Uncharted Collective: A Membership for Healthcare Professionals to Build a Profitable Personal Brand in Just 2 Hours a WeekFollow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Follow She Slays and Dr. Lauryn: Instagram |

In this episode of AI Literacy for Entrepreneurs, I sit down with Emily Baillie, founder of Compass Content Marketing and longtime digital marketing strategist turned AI literacy expert. Emily has been helping businesses navigate digital change for over 15 years. When ChatGPT first launched, she quickly saw the impact AI would have and started teaching AI and marketing workshops - which are now her most requested service. We dive into: Canva's AI superpowers: from the one-click background remover to magic resize, magic write, and even language translation. Where to start if you're new to AI in Canva (and which tools to skip). How Canva makes it easier to create high-quality content quickly, even if you're not a designer. Why iterating and refining AI outputs is the secret to avoiding “AI slop”. Creative use cases, from growing email lists with QR codes to recording presentations and sharing with a single link. Canva's free subscription for nonprofits and why more organizations should take advantage of it. Emily reminds us that AI tools are meant to save time, build confidence, and open doors to creativity - not replace the human touch.

Sometimes creating new, original content just isn't in the cards. It's been a busy, chaotic week here, so I'm sharing my go-to for creating content when life gets too busy to plan, edit, and create something new. I'm sharing how I use intentional B-roll days, compelling hooks, and the magic of repurposing to consistently show up on social media without burning out. We'll discuss practical tips for capturing your own engaging B-roll, along with tons of examples using my favorite hooks that will help you feel inspired, no fancy editing or crazy carousel posts required.In this episode we'll be covering:Tips for creating easy, low-effort Instagram and TikTok content using simple B-roll footage.How to plan and schedule B-roll days for consistent, stress-free social media posts when you don't have the time.Repurposing old captions and footage to save time and consistently post “new” content.Viral B-roll content ideas for business owners with limited time for social media.Using relatable, human moments and industry-specific B roll to boost engagement.Effective examples of hooks and captions that connect with viewers and continue to drive followers into your funnel.Featured content in this episode:Onebodycoaching: Full disrespect…Wildzanksy: You want to stop being a miserable mom?Jonwilliamsfitness: Protein bowls I eat on repeat…Flashesofstyle: It's ok diva fall is comingShannonmckinstrie: Batch record B-roll with meRecommended episodes:Episode 041: Let's Make Content Creation the Easiest Thing on Your To Do ListEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of StyleEpisode 057: Repurpose Your Content for More Impact with Less EffortEpisode 075: Here's What I Would Post for You on Instagram This WeekSend a message!Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

If you've ever wondered how the biggest names on LinkedIn really built their audiences, Jay Schwedelson pulls back the curtain with Chase Dimond in this episode. From posting frequency to company (or “theme”) pages to why Threads is worth your time right now, Chase shares the exact strategies he's using to rack up millions of impressions every month. It's a rare behind-the-scenes look at someone who's actually doing it at scale—and what you can steal for your own growth.ㅤReach out to Chase directly at chase@chasedimond.com or connect with him across platforms under the handle Chase Dimond (no “a” in Dimond): https://www.linkedin.com/in/chasedimond/ㅤBest Moments:(02:46) Why Chase's wife went from zero to 70,000 followers in a year(04:39) The content formats on LinkedIn Chase swears by right now(05:15) How posting three times a day helped Chase scale from 27,000 to 400,000 followers(08:21) The engagement that actually matters in the first hour of a post(08:30) Why “theme pages” on LinkedIn can supercharge your personal brand(13:15) Repurposing viral content across LinkedIn, Reddit, X, and more(15:16) The hidden opportunity on Threads and why it's worth jumping in early(19:07) How to study creators at different levels to find your own content style(21:00) The three things every new LinkedIn creator needs to grow consistentlyㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Building and sustaining a practice in BigLaw can sometimes feel like you're carrying the entire business development and marketing load yourself. From writing client alerts and chasing follow-ups to hosting webinars and developing leads, many lawyers know the frustration of not having enough support from firm marketing and business development teams.  In this episode, I break down how to work smarter with the limited internal resources you may have -- even in a BigLaw firm -- where and how to create repeatable business development habits, how to leverage platforms outside your firm, and how to protect and invest in your own book of business when firm support simply isn't there. These strategies are designed to give you a clear path forward even if it feels like you're doing it all alone. At a Glance: 00:00 Why business development often feels like a solo effort in BigLaw 02:12 How to adjust expectations of firm resources and ask for targeted support 03:24 Examples of specific requests that firm resources can realistically deliver 04:37 Building simple, repeatable business development habits that create momentum 05:18 Repurposing client questions and content into multiple formats and opportunities 06:23 Streamlining workflow with templates, automation, and saved materials 07:10 Leveraging external platforms, like industry events, podcasts, and alumni groups 08:41 Making internal wins visible and quantifying results for leadership 10:54 Proactive updates that keep you on practice chairs' radar without seeming boastful 11:16 Asking whether you're building your firm's platform or your own and why it matters 12:59 Framing requests for firm resources with clear business justification 15:09 When to hire outside PR, marketing, or business development help to protect and grow your book of business Rate, Review, & Follow on Apple Podcasts & Spotify Do you enjoy listening to Big Law Life?  Please consider rating and reviewing the show! This helps support and reach more people like you who want to grow a career in Big Law.  For Apple Podcasts, click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast here!  For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? Here are ways to reach out to her: www.lauraterrell.com  laura@lauraterrell.com   LinkedIn: https://www.linkedin.com/in/lauralterrell/  Instagram: https://www.instagram.com/lauraterrellcoaching/  Show notes: https://www.lauraterrell.com/podcast  

Join host David Pisarek and videographer strategist Nikolaj Kloch as they unpack five practical video tips that help non-profits raise more money with less stress. In this Non-Profit Digital Success Podcast episode, you will learn how to choose the right platforms, post consistently without burning out, and turn simple phone videos into content that builds trust and drives action.Discover the keys to:• Storytelling that starts with a real pain point and ends with clear action• Picking one primary platform and setting a posting cadence you can keep• Repurposing long form into bingeable shorts that feed donor trustSubscribe for more non-profit marketing strategies, and if this helped, please leave a rating so other leaders can find it.

In Episode 101 of Creatives Grab Coffee, we're joined by Julian Tillotson, founder of INDIRAP (Chicago), to talk about why video alone isn't enough. Julian breaks down how businesses can build a full content ecosystem, why “going viral” is not a strategy, and how educating clients on ROI is the real key to long-term success. We also dive into the debate of niching vs. staying generalist, the dangers of so-called marketing “gurus,” and what it really takes to build sustainable client relationships in the video production industry. Whether you're a marketer, creative entrepreneur, or production company owner, this episode is packed with insights to help you scale smarter, diversify your client base, and deliver content that actually drives results. TIMESTAMPS 00:00 – Episode introduction and sponsor shoutouts 02:18 – Guest welcome: Julian Tillotson from INDIRAP 03:11 – The shift in content marketing: video isn't enough 06:15 – Breaking down the content funnel (top, middle, bottom) 10:36 – Why client education matters for ROI 12:56 – The myth of going viral in today's landscape 14:53 – How video companies can become strategic partners 17:25 – Repurposing video into multiple deliverables 19:28 – Why distribution and platform optimization are critical 21:46 – Educating clients through quarterly check-ins and content 23:52 – Building a personal brand with LinkedIn and YouTube 27:23 – LinkedIn strategy vs. Instagram engagement 32:06 – Cutting through industry noise and staying top of mind 34:16 – Time management, scaling, and building strong teams 39:09 – Avoiding burnout with systems and organization 45:34 – Expanding services into paid ads and distribution 49:55 – Measuring ROI: getting real results from video campaigns 53:24 – Choosing clients carefully: why not all money is good money 56:03 – Risks of offering paid ads without experience 59:38 – The importance of long-term brand awareness campaigns 1:01:02 – Fighting back against charlatans in the industry 1:04:17 – The niching debate: generalist vs. specialist approaches 1:09:42 – Retaining clients long-term by understanding their needs 1:13:29 – Diversifying industries to stay resilient in uncertain times 1:18:45 – Calling out fake marketing gurus and iPhone agencies 1:19:35 – Closing thoughts and wrap-upSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

Creating a podcast episode takes effort, so why not make the most of it? Today's episode is the final part in a series all about turning your podcast into an evergreen marketing machine. In this episode, I'm breaking down a handful of ways that you can turn just one episode into a number of assets, plus how to make repurposing sustainable. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: The benefits of repurposing (2:37)Turning one episode into many assets (5:33)Making repurposing sustainable (15:14)Delegation for podcasting (18:22)Mentioned In This Episode: Podcast Budget Template: gaffincreative.com/podcastbudgetEpisode 164 Foundations Of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1Connect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffin Hosted on Acast. See acast.com/privacy for more information.

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2In this episode, Liz discusses the upcoming rebranding of the Flower Farmer Forum podcast and dives into the concept of the cannibal business model, which occurs when business offers compete with each other, leading to burnout and inefficiency. She shares strategies for building a smart farm ecosystem, emphasizing the importance of crop planning, subscription services, and delegation. Liz invites listeners to join her upcoming webinar, where she will elaborate on these concepts and the future direction of her business.TakeawaysThe cannibal business model drains energy and resources.Efficient crop planning aligns with sales strategies.Subscriptions provide guaranteed revenue and streamline operations.Repurposing products can enhance efficiency and profitability.Delegation is crucial for maintaining business health and personal sanity.Clear communication with team members prevents confusion and inefficiency.Evaluating business practices can reveal areas for improvement.Smart growth focuses on intentional design rather than hustle.The upcoming webinar will provide deeper insights into these strategies.Rebranding aims to enhance the podcast's strategic direction and content consistency.Helpful Links:Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/authorConsult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-productsFarmers to Florists: https://www.farmerstoflorists.com/Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkoutPeddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPPQuickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4Podcast website: www.sunnymarymeadowcoaching.comPodcast Instagram: https://www.instagram.com/flowerfarmerforum/Podcast Facebook group: https://www.facebook.com/groups/888196709178852

If your Instagram feed is filled with nothing but sneak peeks and “look how gorgeous this session was” captions, we need to talk. Instagram is not your portfolio; it's the experience of your brand.When you treat it like a dusty portfolio, you run out of content quickly and blend in with every other photographer. But when you start treating it like an experience, one great brand session can fuel your feed for 30 days (or more).In this episode, I'm sharing how to stop overthinking, use your sessions more strategically, and turn a single shoot into a month's worth of posts that build reputation, rapport, relationships, and true embodiment of your brand.03:00 Why Instagram should be more than just a portfolio07:10 How consistency builds brand recognition and trust11:45 Breaking down the Rebrand Framework15:20 Using behind-the-scenes and reintroductions to build your reputation22:30 Storytelling strategies that create rapport30:00 Featuring your clients and weaving their words into your marketing36:50 Sharing social proof the right way (without Canva templates no one reads)43:15 Evergreen content ideas52:20 Embodiment: showing up in your own brand, not just telling your clients to59:00 Repurposing tips to multiply one idea across multiple formats1:04:00 Why repeating yourself is actually the whole point of brandingCONNECT WITH MADDIE:InstagramWebsiteLINKSJoin my 21-Day Instagram Challenge happening inside a private IG chat starting September 1st—simple, daily prompts that help you stay consistent and get visible so you can get more inquiries from IG.

Hi everyone, Coach James Short here, and welcome back to another episode of Leading and Growing Your Real Estate Business. This is the podcast dedicated to helping you, the business owner and principal, achieve greater results, both personally and professionally. Today, I'm excited to be joined by Clint Ranse, Creative Director of My Video Producer and founder of Videos of Value. Clint is passionate about helping real estate agents and purpose-driven brands harness the power of video to build trust, authority, and long-lasting client relationships. In this conversation, we dive into how you can leverage video not just as a flashy social media tool, but as a strategic, evergreen asset that works for you around the clock. Clint shares practical advice, insights into the evolving role of AI in video production, and how agents can truly stand out in a crowded marketplace. ✨ Five Key Takeaways 1. Strategic content creation saves time and boosts impact Clint's Videos of Value program shows how agents can create a year's worth of video in just two days. This bulk approach ensures consistency, frees up time, and provides content that can be repurposed across multiple touchpoints. 2. Niche-specific content builds deeper trust Instead of trying to appeal to everyone, Clint encourages agents to focus on key client segments — such as downsizers or first-home buyers. Tailored, authentic messaging resonates more and positions you as the trusted advisor. 3. Video must serve multiple purposes Great content works on social media, as evergreen YouTube material, and as direct client communication. Repurposing videos like appraisal guides adds long-term value and demonstrates professionalism. 4. AI can support, not replace, authenticity Tools like AI are brilliant for scripting and research, but real estate is about people. Authenticity and genuine human connection remain irreplaceable. 5. Consistent, value-driven video trumps chasing virality Clint debunks the myth that agents should chase viral content. Instead, he highlights the power of consistent, valuable videos that start conversations and build relationships over time. What an insightful conversation with Clint Ranse. His approach provides a clear blueprint for agents ready to embrace video strategically, efficiently, and authentically. Remember, video isn't just a trend — it's a foundation for building trust and long-term engagement with your clients. If you enjoyed today's episode, don't forget to subscribe, share it with your colleagues, and leave us a review. And as always, I look forward to helping you lead and grow your real estate business. #realestate, #realestatebusiness, #realestateagents, #videomarketing, #realestatemarketing, #businessgrowth, #coachjamesshort, #leadership, #leadingandgrowingyourrealestatebusiness, #CoachJamesShort

Most podcasters don't quit because they run out of ideas. They quit because they can't keep up. But this doesn't have to be your reality! In this episode, Tanya Smith shares the exact systems that help you stay consistent, simplify your workflow, and remove stress from your weekly process. Get ready to build a show that runs smoother, takes less time, and keeps showing up even when life gets busy!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/345Chapters00:00 The Struggles of Podcasting02:53 Creating a Sustainable Podcasting System05:46 Effective Strategies for Podcast Production09:07 Engagement and Connection in PodcastingTakeawaysPodcasting can lead to burnout if not managed properly.Creating a system can save time and reduce stress.Batch recording episodes is more efficient than recording one at a time.Automation can help streamline podcast production.Outsourcing tasks can free up time for content creation.Repurposing content maximizes the value of each episode.Live streaming can reduce editing time and increase engagement.Connecting with the audience is crucial for podcast growth.Using frameworks can enhance the quality of episodes.Simplifying the podcasting process can lead to greater enjoyment.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/345PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

What if you had a podcast marketing funnel that worked for you automatically? Today's episode is the third in a series all about turning your podcast into an evergreen marketing machine. In this episode, I'm breaking down types of content funnels that will take leads from the awareness stage to paying clients. This is part 3 of our series on Turning Your Podcast into an Evergreen Marketing Machine.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: The three levels of a marketing funnel (1:37)Funneling leads to your podcast through other channels (3:19)Types of funnels to create with your podcast (5:05)Examples for each funnel type (6:49)Tools I'm using for conversion (8:23)10 strategic podcast episode ideas that drive business growth (14:11)Repurposing your content throughout your funnel (15:28)Building a sustainable funnel (18:29)Mentioned In This Episode: 10 Strategic Podcast Episode Ideas That Drive Business Growth: gaffincreative.com/strategic-growth-episode-ideasThe Podcast Growth Program: gaffincreative.com/growthEpisode 164 Foundations Of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1Honeybook: gaffincreative.com/honeybookFlodesk: gaffincreative.com/flodeskThrivecart: gaffincreative.com/thrivecartWooCommerce: woocommerce.comShopify: shopify.com/arKartra: kartra.comConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: Hosted on Acast. See acast.com/privacy for more information.

Don't throw out your leftovers; they might be the best part of your next meal! Repurposing leftovers and using food scraps in recipes is part of the movement to reduce food waste. Cookbook authors Tamar Adler and Anne-Marie Bonneau join Callie Crossley to make the case for low and zero-waste tasty recipes that'll save home chefs time and money while being environmentally friendly.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don't let the name fool you. Behind that bland acronym lies a powerful tool that's been driving some seriously impressive results. To help us unpack the magic of OLV, we're joined by two of the masterminds making it happen on the front lines: Ross Walker and Carel van Rooyen from our retail media team.   “It's getting more and more expensive to buy incremental traffic on Amazon itself. This is true especially for brands competing in premium beauty categories or even CPG grocery categories. It's tough to get an edge.” Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Carel, and Ross discuss: Clarification of OLV as Online Video, distinct from sponsored brand video and streaming TV. Where OLV ads run (off Amazon, across the open web and apps via Amazon's publisher network). How OLV has helped overcome challenges like declining traffic or flat sales on Amazon. OLV's impact on increasing glance views, revenue, and generating a "halo effect" across product catalogs. The importance of keeping creatives fresh to avoid stagnation. Best-performing audience types so far: in-market and lifestyle audiences drive awareness and new-to-brand purchases. Early success testing retargeting and AMC (Amazon Marketing Cloud) lookalike audiences for higher click-through and page view rates. Value of demographic layering, even though it narrows reach, it lowers cost per action and improves efficiency. Lower costs and less competition compared to streaming/connected TV ads. Easier creative requirements: Repurposing existing sponsored brand videos can minimize barriers to entry. OLV fills a vital role in the funnel, driving external traffic before consumers start their Amazon search, improving overall channel performance. How to fund OLV: Testing with incremental budgets where possible, or reallocating spend from less efficient campaign buckets. Examples of positive results even from modest testing budgets (as low as $2,000/month). Why focusing solely on ROAS is limiting; OLV's bigger impact shows up in incremental lifts in overall traffic and sales. Utilizing AMC Path to Purchase reports to demonstrate OLV's role in the customer journey. Rising success with vertical video formats and Amazon's support for new creative options in OLV.  

Send us a textYou've probably heard that the only way to grow your practice is to start building your own audience from scratch—great news: that's not your only path. In this episode of the Serve First, Sell Later Marketing Podcast, we explore smarter, more efficient ways to stretch your reach without starting at zero.  You'll learn how to step onto existing stages where your ideal clients are already paying attention, approach hosts with pitches that feel helpful—not salesy—and turn that single appearance into weeks of content, inspiration, and new connections working behind the scenes. By the end, you'll see how one authentic moment of service can open doors, expand your credibility, and create marketing momentum that lasts long after the mic goes silent!Inside this episode, you'll learn:01:24 The Audience-Building Challenge01:42 Why Leveraging Other People's Platforms Works03:34 How to Find the Right Shows07:42 Crafting a Pitch That Gets a Yes11:26 Making Your Guest Spot Memorable15:12 Repurposing for Maximum Impact19:32 Final Takeaways Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#85 Turn One Webinar Into Clients#70 How To Use LinkedIn To Get Booked As A Speaker#8 How to Use Virtual Stages To Bring In New Clients#7 Beyond Webinars: Secrets To Take Your Online Events from Ordinary to ExtraordinaryRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Dr. Jack Cush reviews the news, reports, pipeline and drug repurposing on this weeks podcast.

Are you podcasting just for content, or are you turning it into a true growth strategy?   This week, I'm joined by podcast strategist and Podstar founder Melina Dio, who breaks down how to launch and grow your show with a plan that actually supports your business.   We cover: ✔️ The real reason to start your show (and how to avoid burnout) ✔️ How to structure your episodes so they lead listeners to your offers ✔️ Guest vs. solo episodes, and how to do both well ✔️ What most podcasters get wrong with their intros and CTAs  

I'm pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a book marketing strategist. If book marketing feels like a never-ending to-do list, you're not alone. She works with nonfiction authors—especially business owners, coaches, and consultants—who want to grow their impact and income through their books without feeling like they've sold their soul to sales. Instead of chasing short-term accolades like bestseller status, she helps authors shift toward strategies that feel good and build long-term results: clarifying their message, deepening reader relationships, and building community around their ideas. Through her Buzzworthy Book Experience and signature BEES Marketing Method, she helps authors create visibility, authority, and income, with strategies that feel authentic, not exhausting. Her approach centers on simplicity and alignment with your values, whether you're launching your first book or reimagining your next move. Please join me in welcoming Judy Baker.  In this episode, we discuss the following:

In this episode of The Social Media Takeaway, I chatted with Lyndsay Phillips, content marketing strategist and podcast guesting expert.Lyndsay shares exactly why most podcast guest spots don't convert and what to do instead. From “billboard-ready” topics to strategic one-sheets and content repurposing, she shared a smarter way to use guest interviews to build authority and generate leads.You'll learn: ✅ Why most podcast guesting fails to generate leads ✅ How to choose strategic topics that match your offers ✅ What to send a host instead of a traditional one-sheet  ✅ Why repeating your message is powerful, not boring ✅ How to turn every guest spot into a content goldmineSHOW CHAPTERS0:00 Introduction and Guest Welcome01:08 Lyndsay's journey into podcast guesting01:58 The “bridge to profits” mindset03:26 Why visibility alone doesn't get you leads04:31 What makes a podcast topic “billboard-ready”07:07 Mistake #1: Not looking at Podcast Guesting as a way to bridge pain to your offers08:49 Mistake #2: Choosing the wrong topic08:56 Mistake #3: Letting interviews go off-track11:26 Mistake #4: Relying on generic one-sheets and being too expert and technical14:23 "Message Papers" - Little stepping stones that are bringing that audience closer to your offers15:39 Why repeating your message is smart, not stale17:50 Repurposing guest content like a pro19:09 Tools Lyndsay loves for podcast content19:49 Free resource from LyndsayConnect with Lyndsay:LinkedIn

Want to build a loyal podcast audience in 2025—starting from zero? In this episode, Michelle Thames breaks down her proven podcast growth playbook, covering exactly how to get your first 1,000 downloads, the biggest mistakes most podcasters make, and easy visibility hacks that work for anyone, no matter your experience or following. If you want to get found, get shared, and turn your show into a thriving community, this episode is for you. Key Topics Covered: The reality of podcasting in 2025 (and why “just posting” isn't enough) The one-sentence promise every podcast needs How to create bingeable, searchable episodes listeners can't resist Why consistent publishing matters (and how to batch like a pro) The power of shareable episodes, shoutouts, and community-building How to tap into other people's audiences to accelerate growth Repurposing your podcast for Reels, Shorts, and LinkedIn Visibility hacks for all ages and backgrounds—no fame required! Real examples from Michelle's own clients and listeners Simple steps to avoid “podfade” and build momentum Action Steps: Define your show's promise and who it's for Brainstorm 3 “pillar episodes” and give them SEO-friendly titles Repurpose each episode into 2–3 social posts this week Pitch yourself to another podcast (or ask a friend for a swap) Screenshot this episode, share on IG or Threads, and tag @socialmediadecodedpod Links & Resources: Book your Power Hour (Podcast Strategy) HERE Podcast Launch Kit Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Book a Power Hour Strategy Session HERE Free 7 Day Authority Shift: Private Audio Experience Story Strategy Guide (Free Download): HERE Shop the Visible & Booked Merch Collection: HERE Follow Michelle on Instagram: @michellelthames Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram: @michellelthames Podcast growth 2025, how to start a podcast, grow your podcast audience, Michelle Thames, Social Media Decoded podcast, podcast strategy for beginners, podcast marketing, how to get podcast listeners, audio content tips

This episode is packed with stories, insight, and more than a few unexpected turns – and our guest is no exception. We're joined by the always-curious, always-creating John Galloway, who shares his remarkable journey from submarine officer to dev community builder at Microsoft. Whether it's live-streaming labs, shipping AI-powered productivity tools, or winning a car on The Price Is Right (yes, really), John brings heart, humor, and a whole lot of dev wisdom. We talk Blazor, .NET Aspire, the evolution of vibe coding, the reality of building meaningful content, and how AI is changing the way we build and communicate. Plus, you'll hear about the VR boxing obsession, accessibility from a broader lens, and how subtle Superman shoulder moves might be the key to cinematic greatness. Buckle up for a vibrant episode full of laughs, insight, and genuine developer love.  

The job of an EV battery is unforgiving. If its performance slips too far — say, lost acceleration or range — it's probably off to the recycling heap. That's even though it may have plenty of usable life, if only for something less demanding than powering a vehicle. Grid storage is theoretically a gentler job, involving slower discharging and more careful management. Still, repurposing isn't easy. It requires dealing with a mishmash of various makes, models, and levels of quality. And it means competing against the falling price of new, purpose-built storage systems.  But a few companies have said they've figured it out, including Redwood Materials, which supplied a second-life data center microgrid this year.  So how does second-life storage on the grid actually work? In this episode, Shayle talks to Colin Campbell, chief technology officer of battery recycler Redwood Materials. Colin explains how, in just the past year, the company has found cost-effective ways to repurpose batteries before recycling them. Shayle and Colin cover topics like: What has changed to make repurposing profitable, including better software management and high-volume, low-cost supply Why, for Redwood, second-life batteries only need a short lifespan to be worth it  Why second-life systems are especially well-suited for long-duration storage What it takes to compete with the falling prices of new LFP systems Resources: Latitude Media: Crusoe and Redwood Materials are powering a data center with old EV batteries Latitude Media: Millions of EV batteries could retire on solar farms Latitude Media: The challenging economics of battery recycling Credits: Hosted by Shayle Kann. Produced and edited by Daniel Woldorff. Original music and engineering by Sean Marquand. Stephen Lacey is executive editor. Catalyst is brought to you by Anza, a solar and energy storage development and procurement platform helping clients make optimal decisions, saving significant time, money, and reducing risk. Subscribers instantly access pricing, product, and supplier data. Learn more at go.anzarenewables.com/latitude. Catalyst is supported by EnergyHub. EnergyHub helps utilities build next-generation virtual power plants that unlock reliable flexibility at every level of the grid. See how EnergyHub helps unlock the power of flexibility at scale, and deliver more value through cross-DER dispatch with their leading Edge DERMS platform by visiting energyhub.com. Catalyst is brought to you by Antenna Group, the public relations and strategic marketing agency of choice for climate and energy leaders. If you're a startup, investor, or global corporation that's looking to tell your climate story, demonstrate your impact, or accelerate your growth, Antenna Group's team of industry insiders is ready to help. Learn more at antennagroup.com.

BRX Pro Tip: Repurposing Your Podcast Interview Stone Payton: And we are back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, there is so much inherent value in capturing a well-facilitated, authentic on-air exchange, then sharing that published interview, syndicating it to the major podcasting platforms. But there’s so […]

Text me!In today's episode, I interview Amy Griffin, known as the Pinterest queen, about her journey into Pinterest marketing and the power of the platform as a visual search engine. We discuss the importance of business accounts, effective content strategies, and the secrets to successful Pinterest marketing. Amy shares insights on creating engaging pins, the user experience on Pinterest, and the significance of repurposing content. The conversation concludes with inspiring client success stories and the importance of perseverance in the entrepreneurial journey.takeawaysAmy's journey into Pinterest marketing began after losing her job.Pinterest is a visual search engine, not just a DIY platform.Pins can drive traffic for years, unlike other social media posts.Business accounts on Pinterest are crucial for marketing success.Consistency in pinning is key to leveraging the algorithm.Engagement on Pinterest is not about followers but about action.Creating engaging pins involves clear calls to action and branding.User experience on Pinterest focuses on providing value, not personal branding.Repurposing content can maximize reach and effectiveness on Pinterest.Perseverance is essential for success in any entrepreneurial journey.You can connect further with Amy HERE on LinkedIn HERE or follow her on IG @amy.time_Thanks for listening!Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Connect with me on LinkedIn HERE and IG @cpennington55 follow the podcast page HERE Buy ChilledVino HERE I'm so happy you are here!! Thanks for listening!!!

Are you craving connection but feel like your time is slipping away into scrolls and notifications? On this episode of Embracing Your Season, host Paige Clingenpeel is joined by Tara Sun—speaker, podcast host, and author of Surrender Your Story and the upcoming Overbooked and Overwhelmed. They dive into the struggle of staying present in a noisy world, especially as busy parents longing to grow closer to God and the people we love. Tara shares practical ways to repurpose small moments for spiritual renewal and reminds us that we don't have to have it all together to come to Jesus—He meets us right where we are.Paige's TakeawaysRepurpose the time you haveWe all have the same amount of time in the day, what are you choosing to do with it?Create opportunities when we can have life-giving time with JesusWhat do I define as success?Is it just worldly achievements?How are we spending our time toward what we consider success?Overbooked and Overwhelmed by Tara Sun: https://a.co/d/g8TX5nT Tara Sun: https://www.tarasunministries.com/ Paige Clingenpeel: PaigeClingenpeel.comQuestions About the Podcast? Email: paigeclingenpeel@gmail.comFacebook: @Paige ClingenpeelInstagram: @paigeclingenpeelYouTube: Embracing Your Season sponsored by HomeWordKeywords/Hashtags#EmbracingYourSeason #PaigeClingenpeel #TaraSun #OverbookedAndOverwhelmed #Faith #ChristianParent  #Parenting #Parents #Podcast #PodcastCommunity #HomeWord #PFCAudioVideo Send us a text

Are you struggling to create engaging video content for your nonprofit? In this episode, I sit down with John Gargiulo, founder and CEO of Air Post, to explore how artificial intelligence can revolutionize your video production process. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget. Harnessing AI for Impactful Video Creation John shares insights on: - Using AI to generate realistic video content from text prompts - Repurposing existing footage with AI-powered editing tools - Creating personalized video messages at scale - Translating video content into multiple languages effortlessly Practical Applications for Nonprofits Discover how AI can help you: - Craft compelling fundraising event videos - Produce Netflix-quality content on a shoestring budget - Streamline your video editing process - Expand your reach with multilingual content Addressing Ethical Concerns We tackle important questions about: - Maintaining authenticity when using AI-generated content - Balancing efficiency with transparency - Communicating your use of AI tools to stakeholders Getting Started with AI Video Tools John recommends practical tools for: - Creating AI avatars for spokesperson videos - Enhancing video quality and removing filler words - Generating storyboards and scripts Whether you're a seasoned video creator or just starting out, this conversation offers valuable insights to help you leverage AI in your nonprofit's video strategy. Learn how to create more engaging content, save time, and stretch your resources further. What to skip ahead? Here are some key takeaways: 03:54 The Excitement of AI in Video Production There have been rapid advancements in AI video technology, especially with Google's VO3 as a significant leap forward. AI can now create realistic videos with sound, opening up new possibilities for content creation. 06:22 Authentic Use of AI in Nonprofit Video Production You can use AI to repurpose existing footage, create personalized videos, and translate content into multiple languages. This allows for better efficiency and expanded reach. 12:40 The Future of AI in Video Production AI is revolutionizing video production, replacing traditional methods. AI helps you create high-quality, Netflix-level content at the click of a button, opening up new possibilities for nonprofits to create compelling video narratives. 15:54 AI Tools and Job Security in Content Creation AI won't replace human creativity but will act as a highly capable assistant. Human input in content creation will always be critical. 19:21 Recommended AI Video Tools and Final Thoughts  There are several AI video tools for different purposes, from caption generation to avatar creation. Experiment with AI tools and communicate with them effectively. John Gargiuolo Founder and CEO of Airpost, an AI-driven platform automating video ad production. Former Global Product Marketing Lead at Airbnb, where he launched and scaled new products and features for millions of hosts and guests. Seasoned marketer with over 15 years of experience in creative direction, digital marketing, and online advertising. Frequent speaker on the future of AI in marketing, user-generated content, and advanced creative strategies for consumer brands in ecommerce, fintech, and mobile Learn more at Airpost.ai https://www.linkedin.com/in/john-gargiulo/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

In this episode of Research Renaissance, Deborah Westphal sits down with Dr. Grant Mitchell, co-founder and CEO of Every Cure — a nonprofit revolutionizing how we treat disease using artificial intelligence and drug repurposing.You'll hear the incredible true story behind the organization's founding: a rare disease, a near-death diagnosis, and the life-saving power of finding the right drug at the right time — one that was already FDA-approved but never intended for that disease.Dr. Mitchell unpacks how Every Cure is:Using AI to map connections between 4,000+ FDA-approved drugs and 20,000+ diseases.Tackling the “organizational problem” in medical research — not just the scientific one.Building a nonprofit model that bypasses commercial incentives to focus purely on patient outcomes.Launching a new public platform that will allow researchers, doctors, and even patients to explore potential drug-disease matches.

In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study. What You'll Learn in This Episode The #1 mindset shift you need if you want your podcast to drive sales How Michelle uses her podcast as the foundation of her digital marketing ecosystem The 3 key content types your podcast needs to attract high-ticket and community clients How to repurpose each episode across platforms like Instagram, LinkedIn, and email What most entrepreneurs miss when it comes to using their podcast for visibility A weekly workflow that saves time and maximizes client conversion How to promote your services without sounding salesy or pushy Who This Episode Is For Coaches, consultants, and service providers with (or starting) a podcast Entrepreneurs ready to turn their voice into their most valuable marketing asset Podcasters who want to use their show to build trust and drive traffic to offers Anyone who wants to convert listeners into clients consistently Key Takeaways Your podcast doesn't need to be huge. It needs to be strategic. Every episode should lead your listener toward a next step—whether it's a freebie, webinar, or call Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel Repurposing is essential: one episode can become 10+ pieces of content You can use storytelling, client case studies, and solo teaching to position yourself as an expert Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer Resources Mentioned in This Episode Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames) Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support Let's Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners!

Thanks to our Partners, NAPA TRACS, and Today's Class This episode highlights the life-changing impact of reliable transportation and the power of volunteerism in the automotive industry. Featuring Hands of the Carpenter in Denver and Onramp DFW in Dallas-Fort Worth, two organizations that provide vehicles and repairs to people in need, it explores how mobility creates freedom, opportunity, and lasting change. Shop owner Chris Cloutier shares how supporting these efforts boosts morale within shops and gives employees a renewed sense of purpose. Listeners are encouraged to give back by donating time, services, or resources, reinforcing the industry's unique ability to uplift lives and strengthen communities. Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. OnRamp DFW: https://www.onrampdfw.org/ Hands of the Carpenter: https://www.handsofthecarpenter.org/ Show Notes: Watch Full Video Episode Introduction (00:00:00) The Importance of Transportation (00:02:23) Challenges for Shop Owners Helping Others (00:03:05) Hands of the Carpenter Overview (00:04:33) The Impact of Transportation on Single Moms (00:05:44) The Value of Reliable Vehicles (00:08:04) Refugee Family Story (00:09:46) Vetting and Car Distribution Process (00:11:58) Hands of the Carpenter's Long-Term Support (00:14:01) Single Mom's Journey to Stability (00:16:33) How Vehicles Are Sourced (00:20:19) Vehicle Donation and Repurposing (00:21:23) Scale of Support and Impact (00:23:41) Funding and Community Partnerships (00:24:06)

Riley Kaminer is the Founder of ClearCritical, a team of storytellers and strategists helping VCs amplify their vision. They turn investment theses and portfolio successes into compelling narratives that engage LPs and elevate their firms' brands. An experienced tech journalist, Riley's research and writing has appeared in Forbes, The Times (UK), Rest of World, Cities Today, Refresh Miami, and many more. Through his coverage of 400+ startups – and ghostwriting for dozens more – he is keenly aware of what gives stories long-term impact. Riley leverages his experience as a journalist to empower startups to build their own media ecosystem. His bespoke content strategy will enable you to become a thought leader and spread your ideas at scale. Ultimately, this content creation helps your company gain credibility, lock down leads, and drive sales. As a founder, your insights can change the world. But these ideas won't go anywhere unless you create content. Work with Riley and unlock your inner thought leader. You can also watch this episode on YouTube here: https://youtu.be/XZaLosM6V2k You can learn more about Riley Kaminer at: https://rileykaminer.com Find his company ClearCritical at: https://www.clearcritical.com Follow the Agents of Innovation podcast on: Instagram: / innovationradio Twitter: / agentinnovation Facebook: / agentsofinnovationpodcast You can support this podcast and our Fearless Journeys community on our Patreon account: www.patreon.com/fearlessjourneys You can also join our network -- and our group trips -- through the Fearless Journeys community at: https://www.fearlessjourneys.org 0:00 Episode Intro 1:47 Introduction of Riley Kaminer 3:04 Growing up with an international mindset 5:58 Attending College in the UK / Scotland 8:54 Studying abroad in Madrid 10:18 Comparing to U.S. college experience 13:10 Degrees in Business, Spanish, and Latin American Studies 14:58 Becoming a Writer Requires Collecting Experiences 16:18 Working for a Film Distributor in the UK 18:00 Moving to Spain with a Digital Nomad Visa 18:59 Living and Working in South Florida Post-Pandemic 23:03 Writing about Tech for Refresh Miami 25:17 Freelance writing for a variety of publications 25:48 First job develops work ethic 28:12 What sparked early interest in journalism 31:58 Founding ClearCritical to tell stories in a different way 35:21 Repurposing your skills in a rapidly changing economy 39:59 How ClearCritical can help you 41:28 The importance of repetitive storytelling 47:52 Choosing to live and work from Madrid 51:48 Personal benefits of entrepreneurship

In this episode, I'm sharing the top gardening trends for 2025—and why they matter not only for our gardens, but for our hearts, our communities, and our planet. As a clinical herbalist and lifelong gardener, I love looking at how nature-based practices evolve to meet the needs of the moment.This year's trends speak to a deeper desire for sustainable gardening, mental health support, and meaningful community engagement. From mini meadows to vertical gardening, from soil health to repurposed materials, I'll guide you through each of these powerful approaches—and how you can start using them today.Whether you have a full yard or just a few containers, these ideas can bring more life, beauty, and connection to your space.Here's what we'll explore together:- Mini Meadows – A low-maintenance way to support pollinators and rewild your spaces- Companion Planting & Ecosystem Gardening – Let your plants care for each other- Soil Health – The foundation for a thriving, nutrient-rich garden- Repurposed Materials – Reduce waste while creating something beautiful- Smart Water Use – Save water with simple, effective conservation methods- Community Gardens – Growing herbs and vegetables together builds belonging- Wildlife-Friendly Gardens – Invite birds, bees, and butterflies back in- Vertical Gardening – Make the most of small spaces, especially in urban areas- Gardens for Mental Health – Use gardening as a therapeutic, grounding practiceResources:Soil to Spirit Playlist with Ashley Elenbaas - https://youtube.com/playlist?list=PLtGmbdK5tigdaoI6mlsJdkzFSiJxrt7Am&feature=sharedMaking Compost Tea - https://learn.eartheasy.com/articles/the-best-compost-tea-recipe-to-help-your-plants-thrive/Book - “God's Hotel” by Victoria Sweet - https://amzn.to/40LTthw

July 7, 2025 Week 28   ADAMS CAMP https://curesyngap1.org/podcasts/syngap10/adams-camp-is-amazing-so-are-compression-vests-s10e110/    CENSUS & WHY WE WILL SEE MORE PATIENTS AAP recommends Whole Exome as a first line test for GDD/ID. https://www.linkedin.com/posts/ambry-genetics_exome-cns-patientforlife-activity-7343354049586466816-Jbq_   SYNGAP1 Census 2Q25 +55; new total 1,636, but we need to look at country by country to appreciate how low that is.  https://curesyngap1.org/census/ https://docs.google.com/spreadsheets/d/1oJwMysR2wyTxe91zLlKJglNa0NySPxkBF0PRiV6mBmM/edit?gid=0#gid=0 First patients from Bulgaria, Pakistan, Paraguay, and Uruguay.  US, Germany & France growing but UK standing still?   WARRIORS & PARENT STORIES https://curesyngap1.org/syngap-warriors/ Charlotte - Charlotte is 18 months old - diagnosed on May, 2025, just over a month ago. Already been to UNC and planning to go to CHOP.  17I thought it was worth noting the fast action this family is taking.   Martina - First patient from Uruguay.    SYNGAP1 Stories episode 35 Nicole Ciccone, son Jackson (from Georgia, near Atlanta) cureSYNGAP1.org/Stories   IMPORTANT SRF POSTS Webinar #108 - Repurposing opportunity for SYNGAP1 Specific nonsense mutations with Dr Bruce Bloom, Founder of Fortuity Pharma is up https://curesyngap1.org/resources/webinars/webinar-108-fortuity-pharma-repurposing-nonsense-mutations/   VOLUNTEER SHOUT OUT Suzanne Vreeland Jones for helping get the resource mobilization group organized in general and attending so many meetings, applying for grants, organizing the drive, and creating a fundraising plan for the rest of the year. And just generally caring about what's going on and what needs to get done. She's also the board chair and organizes all of that every 6 weeks. Then there's so much she's done and is doing for the conference so far as it is in Atlanta. We can trust it will be a nice event with her helping and being so close.   CONFERENCE - DECEMBER 4th & 5th Hotel has been selected for Atlanta - Georgia Tech Hotel & Conference Center; see cureSYNGAP1.org/Atlanta    FUNDRAISING - SIBLINGS ARE THE NEXT GEN OF SRF Fundraiser - LOVING ON LIAM - Emma's Hope for a SYNGAP1 Cure; fundraiser by Liam's sister Emma, who is promising a handmade pin for $5+ donations and over $100 a front flip off the diving board - cureSYNGAP1.org/Liam raised $2,370 in June!   WEBINAR #108 - Repurposing opportunity for SYNGAP1 nonsense mutations with Dr Bruce E. Bloom from Fortuity Pharma is up on YouTube https://youtu.be/4nqCLwuikIE?si=xWtbw-5OP_uMBwK5 and our website cureSYNGAP1.org/Webinars   PRESS RELEASE https://curesyngap1.org/blog/prof-kristian-stromgaard-awarded-cure-syngap1-grant-research-biomolecular-condensates-pr40/    WHY OUR RESEARCH MATTERS Bowie Lab Talk on Glutamatergic Neurons.  We learn about Intelligence from studying ID. https://www.youtube.com/watch?v=sfcN2BuZOJw   NUMBERS PUBMED 334, 26, so -1 vs. weeks. Follow on Youtube and LinkedIn, they matter. https://www.linkedin.com/company/curesyngap1/ 4,221 https://www.youtube.com/@CureSYNGAP1 1,390   #S10e173 CORRECTION I credited the Sprint blog to "probably Ed". Thanks, but that one was coordinated by Jo Ashline.   NICOLE'S POST I hate Autism Awareness Month. It stirs up so many emotions- anger, grief, and frustration for everything autism has taken from my son. Dear Syngap, It's me again. You'd think after all this time, we'd have some kind of understanding. But we don't. We never will. You barged into our lives uninvited, turned our world upside down, and refused to leave. You've taught me lessons I never asked for, dragged us down roads we never wanted to travel. You've humbled me, broken me, enraged me. I've cried because of you. Screamed into the silence. Begged the universe for answers it refuses to give. I've celebrated victories that should have been simple, ordinary things—but with you lurking in the shadows, nothing is ever simple. If I'm being honest, I hate you. I hate what you've done to my son. I hate that you've taken things from him that should have been his without question—his voice, his strength, his ease of movement, his peace. One day, he climbs like he was born to conquer mountains. The next, he struggles to take a step. You're a thief, Syngap. You steal his vision, rob him of his muscle tone, drain his energy until even smiling feels like work. You wrap yourself around his body, his mind, his very existence, and no matter how hard I fight, you never let go. You make him miserable. And I hate you for it. You turn his nights into a battlefield, his sleep stolen by seizures, restlessness, and the chaos you planted in his brain. You keep his words locked inside, hidden in a place I can't reach. And God, how I wish I could reach them. How I wish I could hear his thoughts, understand the words he wants so badly to say. Instead, I watch. I listen. I hold him when the frustration turns to tears, when his body betrays him, when he fights a battle most will never see. People don't see what I see. They don't hear the cries in the middle of the night or witness the exhaustion in his body. They don't see the war raging inside him. And me? I've been called crazy, overprotective, dramatic. But I don't care. I'll wear those labels like armor. Because as long as my son is fighting, I will fight harder. You tried to take so much from us. You tried to steal my marriage, tried to break my family apart, tried to strip away our joy. You've knocked us down, over and over again. But listen to me, Syngap: you will never have us. And here's the strangest thing. For all the hell you've put us through, you've also given me things I never expected. You've made me stronger than I ever thought possible. You've forced me to fight with a fierceness I didn't know I had. You've shown me how to love deeper, to celebrate what others overlook, to appreciate moments most take for granted. You take and you take—but somehow, you also build. You break, yet somehow, you make us unbreakable. But hear me loud and clear: you don't win. Tomorrow, my son will wake up, and despite you, he will rise. He will smile. He will fight. He will accomplish things you never thought he could. And I? I'll be there, standing beside him, fighting for him, daring you to try and stop us. You don't get the final say, Syngap. Not today. Not ever. My son is more than you. And you have underestimated his mother. Sincerely, A Syngap Momma

Maria chats with The Sultan of Garbage author Brian Belefant about how we can all do our part--even if it's small--to reduce waste in our everyday lives! Although fiction, the book shares four tips on how to reduce waste: repurpose materials (be creative!); create "free piles"; donate rather than throw away; think about your purchases.To learn more about Brian, go to BELEFANT.COM.

Building Your Authority Engine: Automate Content Creation and DistributionIn this episode of The Daily Mastermind, George Wright III continues day four of a five-day series on building authority and creating an authority marketing engine for your business. George emphasizes the importance of automation in content creation to avoid burnout. He introduces the concept of the ‘authority engine,' explaining a systematic process to repurpose a single piece of content into multiple formats for wider distribution. From recording to editing and promoting, George details a step-by-step approach to maximize the reach and impact of your content. He also highlights the tools and techniques needed for efficient content creation and distribution, aiming to guide entrepreneurs in working smarter, not harder, to grow their business. Listeners are encouraged to reach out with questions and to explore additional resources available on his website.01:46 The Burnout Trap and Automation02:34 The Authority Engine Explained03:32 Content Creation Process04:24 Optimizing and Distributing Content08:58 Repurposing and Marketing ContentYou have GREATNESS inside you. I BELIEVE in You. Let's Make Today the Day You Unleash Your Potential!George Wright IIICEO, The Daily Mastermind | Evolution X_________________________________________________________P.S. Whenever you're ready, here are ways I can help you…Get to know me:1. Subscribe to The Daily Mastermind Podcast- daily inspiration, motivation, education2. Follow me on social media Facebook | Instagram | Linkedin | TikTok | Youtube3. Get the Prosperity Pillars Poster I Developed over 20 years from my Mentors.Work with me:My mission is to help you Master Your Mind, Money, & Business, and I firmly believe:It's Never Too Late to Create the Life You Were Meant to Live…a LIFESTYLE of Health, Wealth, and Happiness. Here are ways I've been able to help thousands of people over the past 20 years… 4. FREE DOWNLOAD: Download the FREE 12-Day Authority Formula Email Course.5. JOIN THE EVOLUTION: A Private Members Only Mastermind Group that includes Weekly Group CEO Mentoring, Courses, Resources & Live Events. We will Grow Your Authority.6. GET FEATURED: Grow Your Brand and Authority by getting interviewed and featured alongside celebrities and experts in Valiant CEO Magazine online.7. AUTHORITY LAUNCH: Get a Custom Authority Blueprint that will help you to Quickly Grow Massive Authority and Get Seen by Thousands in Less than One Hour using our Proven Formula.

Is the non-profit motive better than a for-profit motive? In this episode, Brett explores whether there is an 'NGO Industrial Complex' and whether Repurposing NGOs should be a thing.  Brett explores the need for nonprofit organizations, their potential pitfalls, and the importance of aligning them with their original purposes. He suggests the dangers of different societal sectors becoming overly central in their influence, leading to various 'isms' that distort their original intent.  Using a biblical example involving Mary and Judas, Brett underscores the importance of ensuring that organizations, including nonprofits, operate with genuine compassion rather than self-interest. Connect with Brett Johnson on social media: Facebook Instagram Twitter LinkedIn Visit brettjohnson.biz for articles, devotionals, and more.

SummaryIn this episode of What's in Store, Chris Ressa and Karly Iacono hold their feet to the fire—revisiting bold predictions made at ICSC to see what held up, what flopped, and what's next. From the unshakable rise of value retail to the surge in food and beverage concepts, they dissect the real trends shaping retail today. They dig into the tug-of-war between experiential and convenience, the true state of omnichannel, and why sustainability is more than a buzzword. It's a candid, no-fluff look at where retail is heading—and how close they came to calling it right.TakeawaysThe retail industry is experiencing a tight supply and high demand for space.Experiential retail is evolving, but convenience remains a priority for consumers.Omnichannel retailing has become a standard expectation for most retailers.Sustainability initiatives are not currently driving business decisions in real estate.Redevelopment and repurposing of properties are slower than anticipated due to various challenges.Food and beverage concepts are thriving, with a notable increase in coffee sales.Value retailing continues to be a strong focus for consumers amid economic pressuresThe conversation around tariffs and AI was less prominent than expected at ICSC.Mixed-use developments are still a hot topic, but execution remains challenging.Predictions for the future should consider longer timelines for significant changes.Chapters00:00 Introduction to Retail and Real Estate Predictions04:58 Reflections on ICSC Predictions09:52 Supply and Demand Dynamics in Retail15:08 Experiential vs. Convenience Retail19:54 The State of Omnichannel Retailing25:00 Sustainability and ESG Initiatives29:56 Repurposing and Mixed-Use Developments33:47 Food and Beverage TrendsEnjoy the show! Remember to rate and review!

We like to ask anyone who joins The Visual Lounge, what's your one take you want to give our audience? It's an open-ended question so we always get a good variety of unique answers and love hearing the advice, life lessons, and mindset changes we can apply to using video and images in our work. To celebrate our 250th episode milestone, we bring together friends of The Visual Lounge to ask them this question. In part one of this episode, you'll hear from: Betty Dannewitz, Learning Solutions Architect at Blanchard Jeff Batt, Course Author & Owner at Learning Dojo Destery Hildenbrand, Learning & Development Consultant at Destery1Kenobi Kassy Laborie, Speaker, Author, Virtual Training Pioneer at Kassy LaBorie Consulting Nick Floro, Learning Architect, CEO at SealWorks Interactive Studios Each one offers insights into their own processes and fresh and valuable advice. We talk about everything from pushing through creative blocks, using AI to help with storyboarding or writing, gathering feedback from learners, to becoming a repurposing pro. Tune in to hear from experts who are living and breathing the world of video and visual design.For part two, we'll be talking to more great people to hear their thoughts and advice on how they approach content creation. Stay tuned for more coming soon!Learning points from the episode include: 00:00 - 00:46 Introduction 00:46 - 01:30 Jeff Batt shares backstory on his career 01:30 - 02:47 Why you need to be an artisan 02:47 - 04:29 What to do when you feel stuck in a creative rut 04:29 - 08:34 Destery's advice for staying up to date with the latest tech 08:34 - 09:45 Concrete benefits of using AI 09:45 - 11:08 Why Kassy Laborie sees AI as a handy writing partner 11:08 - 12:33 How using AI helps Kassy achieve her goals 12:33 - 13:36 How AI helps Kassy assess writing 13:36 - 15:59 Nick Floro talks about how easy it is to get feedback these days 15:59 - 17:30 How you can get L&D departments to buy into using new tech 17:30 - 20:22 The trend of AI tool integration in everyday tools 20:22 - 22:10 Betty Dannewitz's tips for creating extra content 22:10 - 23:16 How repurposing content affects how you build it in the first place 23:16 - 24:08 Outro Important links and mentions: Camtasia: https://www.techsmith.com/camtasia/audiate Betty Dannewitz: https://www.linkedin.com/in/ifyouaskbetty/ Betty's website: https://ifyouaskbetty.com Jeff Batt: https://www.linkedin.com/in/jeffbatt/ Destery Hildenbrand: https://www.linkedin.com/in/desteryhildenbrand/ Kassy Laborie: https://www.linkedin.com/in/kassylaborie/ Kassy's website: https://kassylaborie.com/ Nick Floro:

From Roadies to Rockstar Entrepreneurs: Insights with Craig Duswalt WHR 3.228: From Roadies to Rockstar Entrepreneurs: Insights with Craig Duswalt Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim Melanson jams with Craig Duswalt, keynote speaker and founder of RockStar Marketing. Craig shares his journey from working backstage with Air Supply and Guns N' Roses to becoming a marketing powerhouse helping entrepreneurs stand out in their industries. He breaks down how embracing authenticity, leaning into his rock background, and building a mastermind community transformed his career and brand. Who is Craig Duswalt? Craig Duswalt is a powerhouse Keynote Speaker, Author, and the visionary behind RockStar Marketing and Rock Your Life. He toured with legendary bands like Guns N' Roses and Air Supply before launching a marketing empire. With experience as a Creative Director and copywriter, Craig now empowers entrepreneurs to embrace their inner rockstar and market themselves with boldness and authenticity. Connect with Craig Duswalt: Website: https://craigduswalt.com Email: craig@craigduswalt.com Phone: +1 661-904-7273 Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode: 00:50 — Craig's journey from college grad to backstage runner for Air Supply 03:17 — The power of attitude in being noticed and invited to tour 04:15 — Learning from failure: why “Shoestring Budget” branding didn't sell 10:16 — How masterminds helped Craig transform his brand 14:05 — Rockstar discipline: what Slash and Axl taught Craig about practice 17:11 — Why following your passion trumps everything else 18:58 — Focus: Why you must master one thing before diversifying 21:51 — Why delegation and respecting expertise matter 24:24 — Building fan relationships and authentic branding 29:01 — Repurposing content and ongoing learning 31:34 — Community over competition 33:42 — Craig's upcoming projects and where to connect

In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares how his lean team uses podcasts as “big content” to fuel other channels and the importance of clear brand messaging. They also discuss the challenges of relying on social platforms versus owning your audience, and why strong content fundamentals and tools remain essential. Whether you're figuring out how to get the most from your content or balancing big and small pieces, this episode offers practical insights for today's marketers.Try Superpath Pro free for 30 days: https://www.superpath.co/************************Useful Links:Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/Superpath's weekly podcast: https://podcast.superpath.co/Grow & Tell: https://www.dock.us/grow-and-tell************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Is it time to rethink the phrase “energy transition”? Inspired by The Future of Commerce article on energy diversification, this episode examines the data behind our current global energy landscape—one where renewables are booming, but fossil fuel consumption is still growing.We break down why “diversification” better describes today's energy reality, where rising global demand is driving the growth of both clean and traditional energy sources. From the continued dominance of hydrocarbons in transportation and agriculture to the critical role of AI and cloud in managing energy complexity, we explore the evolving tech toolkit needed to power this multi-source future.What You'll Learn in This Episode:1. The Myth of a Simple Energy SwapRenewables now match coal in global capacity—but oil, gas, and coal usage is still risingOver 90% of new U.S. vehicles still burn hydrocarbons2. Energy Demand Isn't Shrinking—It's SurgingGlobal energy demand projected to rise up to 57% by 2050Fossil fuels still central to agriculture, aviation, and industrial materials3. Diversification, Not SubstitutionGrowth in energy sources is layered—not transitionalNew technologies are being added without phasing the old ones out (yet)4. Tech as the Enabler of Energy ComplexityCloud adoption in energy growing 20% annually through 2033Agentic AI supports autonomous decision-making, optimization, and asset management5. Managing the Infrastructure and OpportunityIntegrated digital systems enable predictive maintenance, reducing downtime up to 50%Repurposing old infrastructure (e.g., refineries to biofuels) is now viableReal-time analytics, ESG compliance tracking, and smart field ops are essential to competeKey Takeaways:“Energy transition” oversimplifies the global shift—“energy diversification” better reflects realityFossil fuel demand is still rising alongside renewables due to economic and agricultural needsManaging the complexity of diversified energy requires deep investment in cloud, AI, and analyticsCompanies must adapt old infrastructure while seizing new growth opportunities (e.g., biofuels, EV charging)Future-proofing the energy sector means thinking in layers, not just linesSubscribe to our podcast for expert insights on energy innovation, sustainable infrastructure, and digital transformation. Visit The Future of Commerce for the latest data and strategies shaping the global energy ecosystem. Share this episode with energy leaders, tech innovators, and anyone shaping tomorrow's energy economy.

Mark 2:23–28 (ESV): 23 One Sabbath he was going through the grainfields, and as they made their way, his disciples began to pluck heads of grain. 24 And the Pharisees were saying to him, “Look, why are they doing what is not lawful on the Sabbath?” 25 And he said to them, “Have you never read what David did, when he was in need and was hungry, he and those who were with him: 26 how he entered the house of God, in the time of Abiathar the high priest, and ate the bread of the Presence, which it is not lawful for any but the priests to eat, and also gave it to those who were with him?” 27 And he said to them, “The Sabbath was made for man, not man for the Sabbath. 28 So the Son of Man is lord even of the Sabbath.”

A well-planned webinar is just the beginning — what you do with that content afterwards can make all the difference.In this episode, Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, joins host Amy Woods in the fourth installment of our webinar miniseries. They explore how to repurpose webinar content into new formats that work across the marketing funnel – from quick-win video clips and blogs to longer-term strategies that help you get more from every minute of your webinar.Find out:Why repurposing starts with how you plan and run the webinarThe best types of content to create from a webinar recordingHow to match repurposed content with different stages of the funnelTips for making your repurposing process more efficientWhy repurposed content can extend your reach and resultsImportant links & mentions:The B2B Webinar Planning Playbook https://www.content10x.com/webinar-guide/Marketing Webinars: The Ultimate Guide to Planning, Promoting & Repurposing B2B Webinars to Drive Growth https://www.content10x.com/webinars-ultimate-guide/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

If you're creating content without repurposing it, you're leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platforms. Content is your most powerful digital marketing tool, but only if you treat it like the asset it truly is. This episode is for anyone who wants to grow their online brand, expand their reach, and save time by working smarter, not harder.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact. The Evolution of Public Relations - How PR has become more integrated with marketing - The importance of building relationships with media outlets - Strategies for crafting compelling, newsworthy stories Maximizing Your PR Efforts - Repurposing press releases across multiple channels - Creating a crisis communication plan before you need it - Leveraging thought leadership to build credibility Crafting Effective Pitches - Focusing on superlatives and data points - Using clear, jargon-free language - Highlighting the true impact on your community Building Strong Agency Partnerships - What to look for when hiring a PR agency - Questions to ask potential partners - The importance of trust and alignment in agency relationships Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences. Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause. Want to Skip Ahead? Here are Key Takeaways: 04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building. 11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials. 19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language. 28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI. Aquila Mendez Valdez Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She's been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world's biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree. Learn more at hitpr.com Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

Kevin Schoonover is my guest this week as we look into the growing “fix-it” movement, exploring how repairing everyday items—like lamps, sewing machines, and coffee makers—can save money and reduce waste. Kevin shares his experience with local fix-it clinics in Minnesota and the rise of repair culture amid economic pressures. We also discuss 3D printing for custom parts, the power of community involvement, and the impact of donating and repurposing through organizations like Buy Nothing and Bridging. Thanks for listening! Jim Collison and Kevin Schoonover discussed the FIX IT market, emphasizing the importance of repairing items to save costs amidst

Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what's working with what she's selling and how to use private podcasting to bridge the gap between curiosity and conversion.Timestamps:[0:00] Intro to Joyce Layman and why her audience is tired of social media[5:56] Joyce walks through her membership, group program, and micro offers[7:41] Her audience struggles with tech and low-performing lead magnets[9:18] Repurposing a PDF into a private podcast that leads to her offers[13:02] Joyce plans to enhance and restructure her lead magnet content[16:19] Her top-performing episodes are about mindset and the RAS[18:33] Using mindset as the “holy sh*t” moment to build belief early[22:12] Messaging ideas like “Train your brain to be seen” take shape[28:06] How a private podcast can bridge mindset and visibility strategy[32:14] Final recommendation: test both the PDF and RAS audio lead magnets[35:19] Joyce previews her upcoming Micro Audio SummitLinks mentioned:http://www.joycelayman.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Before you spend a dime on advertising—or hire a marketing agency—you need to answer one foundational question: Who exactly are you trying to reach?  In this episode of the Machine Shop MBA series, Nick, Mike, and Paul sit down with Joe Sullivan, co-founder of Gorilla 76 and host of The Manufacturing Executive podcast, to break down the strategy behind smart marketing for job shops. Joe makes one thing clear from the jump: marketing isn't just sales turned up louder. Instead, it's about building trust before the buying conversation even starts. That means identifying your ideal customer profile (ICP), understanding their pain points, and crafting messages that speak directly to them—so when they're triggered to buy, they already know who you are. The conversation dives into the practical side of marketing strategy: defining your total addressable market, publishing your ICP, understanding buyer personas, and turning a few high-quality content pieces into lead-generating machines. Joe also shares real-world tips for measuring ROI, why your content distribution matters more than volume, and how even a 10-person shop can build a consistent, credible marketing engine. Whether you're starting your marketing journey or rethinking your current efforts, this episode gives you the roadmap to go from aimless activity to strategic growth. Stop being invisible—and start being the shop your best-fit customers call first. Segments (0:37) Grow your top and bottom line with CLA (2:50) Capturing demand vs. creating demand: Where shops go wrong (5:40) Defining and scoring ideal customers by fit and behavior (7:24) Why publishing your ideal client criteria helps filter leads (8:57) Step #1: Sizing your market realistically (13:00) “Riches are in the niches”: How tight positioning builds credibility (16:52) ICP vs. persona: company fit vs. human influencers (20:08) Foundational marketing steps to complete before execution (26:27) Moving from research to messaging: Strategy before tactics (30:15) Stay tuned: Top Shops 2025 registration coming soon (31:30) Playing the long game: Becoming next in line when a vendor fails (33:44) Content campaign thinking: Repurposing and repeating your core message (39:20) How to position your machine shop online (i.e. equipment list) (43:27) Bad blogs and lorem ipsum: When marketing is clearly an afterthought (44:43) Diving intro distribution—How to make content work for sales enablement (47:22) How do I know if it's working? Metrics that matter. (50:10) The real role of marketing vs. sales (54:17) The shift from reactive to proactive: Marketing as a strategic function (58:57) Closing thoughts: Play the long game, be specific, stay consistent (1:03:57) Bonus question: The importance of personal branding vs. company branding (1:08:05) Why you need to listen to the Lights Out Podcast  Resources mentioned on this episode The Tech Stack Advantage The Manufacturing Marketer podcast Building a StoryBrand Obviously Awesome New Sales. Simplified.  Joe@Gorilla76.com The Manufacturing Culture Podcast Rapidfire Manufacturing  Next Gen MFG Connect With MakingChips www.MakingChips.com On Facebook On LinkedIn On Instagram On Twitter On YouTube