Podcasts about repurpose

In this episode, I sit down with Lauren Gropper, CEO & Co-Founder of Repurpose, whose purpose-driven mission truly inspired me. From surviving a life-changing moped accident to questioning why we use forever-lasting materials for five-minute products, she shares how her passion for sustainability has turned into a movement to redesign everyday essentials from plants rather than plastic. What I loved most about this conversation is how honest she is about the realities of building sustainable products — the cost, the manufacturing challenges, the misconceptions, and the grit it takes to keep going.   Her story is a reminder that with the right design, intention, and team, we can create healthier products for our homes and the planet. Key Moments From the Episode: * A near-fatal accident that reshaped her purpose and commitment to impact.   * The flawed logic behind single-use plastics and the question that sparked a new approach.   * How everyday products can be made from sugarcane fiber, cassava, corn, and bamboo.   * The hard truth about sustainable manufacturing and why affordability is still a hurdle.   * Tracking impact: over 700 million pieces of plastic replaced. If you care about better materials, planet-friendly innovation, or the real journey behind building a sustainable brand, join me, Ramon Vela, in listening to the episode. You'll enjoy this conversation.  For more on Repurpose, visit: https://repurpose.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Today on the show I get to chat with Amanda Marlowe! She guides thoughtful art experiences that ask kids life's big questions. She develops curriculum for nature non-profits schools, museums, and businesses. Amanda holds a BSA in Philosophy and Education from Skidmore College and is currently writing a children's book on death. Her business, Eco Art, is a thoughtful art experience on sustainability and impermanence for kids. A trash art offering designed to interact with the byproduct of creation. All bits and bobs upcycled. Materials supplied, though feel free to byot (bring your own trash)!Amanda shares how and why she began to work with children through the medium of upcycled art. It began really out of her own processing of her birth mother's death and a curiosity about what to do with her belongings. Our conversation touches on themes of grief, loss, letting go, and cycles of life. She also works with children who have lost a loved one, and works with a team of folks at Roula's Kids to support them through their grieving process. It feels important to mention that during our conversation, something opens up for me, and the tears began to flow. We left unresolved her resistance to the label artist, and are still unpacking what to do with the "shoulds" that surface from time to time. Clearly there's more for us to talk about. I could listen to her share her creative ideas for what to do with leftover toys and arts supplies for hours and am excited to try my hand at making paper!You can find her Mondays at CCE, High Meadow School and contact her for your kiddos special event or if you have items you think she might enjoy transforming with her clients. (Multiples greatly appreciated!)Today's show was engineered by Ian Seda from Radiokingston.org.Our show music is from Shana Falana!Feel free to email me, say hello: she@iwantwhatshehas.org** Please: SUBSCRIBE to the pod and leave a REVIEW wherever you are listening, it helps other users FIND IThttp://iwantwhatshehas.org/podcastITUNES | SPOTIFYITUNES: https://itunes.apple.com/us/podcast/i-want-what-she-has/id1451648361?mt=2SPOTIFY:https://open.spotify.com/show/77pmJwS2q9vTywz7Uhiyff?si=G2eYCjLjT3KltgdfA6XXCAFollow:INSTAGRAM * https://www.instagram.com/iwantwhatshehaspodcast/FACEBOOK * https://www.facebook.com/iwantwhatshehaspodcast

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In this episode of The Ross Simmonds Show, Ross dives deep into embracing AI with clarity and direction rather than chaos and overwhelm. Rather than chasing trendy tools or piling on new software, Ross introduces the powerful AIM Framework—a proven model he's developed to help founders, marketers, and operators use AI with intentionality. AIM stands for Accelerate, Integrate, and Multiply. Whether you're a startup founder, marketer, or operator, this episode will help you cut through the AI noise, re-center your focus, and make AI a meaningful part of your business operations—without burning out or overengineering.   Key Takeaways and Insights: 1. The AI Trap vs. The AI Advantage - Most people and teams are experimenting with AI but lack a clear direction - Too many tools, not enough strategy—resulting in overwhelm and inefficiency - AI should be used as leverage, not decoration 2. The AIM Framework Overview - Accelerate — Ask: What's slowing you down that AI can speed up? — Time-saving use cases: email follow-ups, brainstorm facilitation, web research, document summarization —  Pro Tip: Use AI not just to cut corners, but to build momentum - Integrate — Ask: Where does process friction slow down workflow and can AI resolve it? — Look for bottlenecks across marketing, sales, operations, and finance — Real-world scenarios: auto-updating sales decks, syncing spreadsheets, draft consistency, SOP standardization — Daily mantra: “Where is there friction, and can AI remove it?” - Multiply — Ask: What's already working well, and how can AI do more of that? — Repurpose top-performing assets using tools like Distribution.ai — Perform customer insights, expand reach, clone high performers — AI is best when compounding what already brings value Resources & Tools:

Hope isn't just a feeling. It's a practice—especially when life feels like a dumpster fire. In this episode, we get real about how to build hope (not wait for it) with psychologist, speaker, and author Dr. Julia Garcia—the mind behind The 5 Habits of Hope. She's a psychologist and keynote speaker who's built crisis hotlines, coached schools and leaders worldwide, and blends lived experience with research to turn The 5 Habits of Hope into practical, everyday tools.  We unpack why hope is missing from our work, relationships, and world… and how to bring it back with five repeatable, no-BS habits: Reflect, Risk, Release, Receive, Repurpose. You'll hear practical prompts, what “emotional risk” actually looks like, and how to rally your people when you'd rather white-knuckle it alone. Bonus: Julia lovingly drags our community (in the best way) to go hit “Subscribe” on our new YouTube. Because support is a verb. We cover: The difference between reflecting vs. ruminating—plus the prompt: “I'm struggling because…” Why emotional risk (not skydiving) is the real courage builder—and how to do it safely A body-based “release” exercise to let go of performance, perfection, and pressure Receiving support without spiraling into “I should handle this myself” Repurposing tough feelings into fuel using the reframe: “I'm hopeful for…” How to set up “tap-in” systems with your people so you're never doing the hard alone Why hope isn't naive—it's a discipline that accelerates healing, connection, and action Because when we choose to practice hope—even on the days it feels impossible—we don't just change our outlook, we change what's possible for ourselves and everyone around us. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show!  Visit beducate.me/womanswork69 and use code womanswork69 for 65% off the annual pass.  Black Friday has come early at Cozy Earth! Right now, you can stack my code WOMANSWORK on top of their sitewide sale — giving you up to 40% off in savings. Connect with Julia: Website: drjuliagarcia.com Book:The 5 Habits of Hope Youtube: @DrJuliaGarcia IG: https://www.instagram.com/drjuliagarcia/  LI: https://www.linkedin.com/in/drjuliagarcia/ Podcast: Journey with Dr. J on Spotify / Audible Related Podcast Episodes: 7 Questions For Living A Meaningful Life with Marni Battista | 322 How To Live A Fulfilling Life with Dr. Edith Eger | 251 Burnout 2.0: BurnBOLD with Cait Donovan | 331  Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!

Repurposing isn't random. Or, at least, it shouldn't be. Last week, I shared about a repurposing VIP day client who knew exactly what content she wanted and needed repurposed in order to take time off for the holidays. Today, I want to share about a different client's experience with the repurposing VIP day. This client booked a VIP day but wasn't sure what content she actually wanted to have repurposed. So we worked together to determine her goals, and the long-form content she already had that would help lean into those goals. Afterwards, this is what she had to say: Having Amanda repurpose my content gave me the extra time I needed to focus on my clients and my family, which is extremely important to me during this season of life. It was so easy, too, with Amanda helping me choose which long-form pieces to use for this quarter based on the goals I had. Want a full behind the scenes peek behind the curtain? You're listening to episode 284 of the Chasing Simple Podcast, and I'm your host – Amanda Warfield. This episode was brought to you by the 2026 Chasing Simple Content Planner, and you can grab your own at amandawarfield.com/planner Links and Resources Mentioned in This Episode: Stop into my YouTube channel for videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Learn more about Repurposing VIP Days Tune in to Last Week’s Episode Book Rec: Game Changer by Neil Shusterman Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield The post Episode 284: How We Chose Content to Repurpose Based on This Client’s Goals appeared first on Amanda Warfield.

his week, we dive into one of the most powerful skills every creator and nonprofit leader needs today: content repurposing.In Episode 14, Rukhsana Aziz — Digital Strategist, Transformation Coach, and Nonprofit Amplifier — about how to create once and share everywhere.Learn how a single story can fuel multiple posts, formats, and platforms without burning you out.

Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you're operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?That's the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It's no longer just for SEO specialists; it's the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.Here are the five truths these new GSC features reveal—and how they give you a powerful competitive edge.1. Stop Driving Your Website Blind: The Dashboard AnalogyManaging a website without GSC is like driving a car without a dashboard. You're moving, but you have no idea how fast you're going or if you're about to run out of fuel. GSC is that free, indispensable dashboard providing direct intelligence straight from Google. But the analogy runs deeper. As one strategist put it, driving isn't passive: "when you're driving, you got to hit the gas, you got to... hit the brakes... when do you stop, when do you go, what do you tweak? Do you go to a pit stop?"You wouldn't drive your car without looking at the dashboard. So you shouldn't have a website and drive traffic and do all the things we do without looking at GSC, right?Your content strategy requires the same active management—knowing when to accelerate, when to pivot, and when to optimize. The new features make this "dashboard" more intuitive than ever, giving you the controls you need to navigate with precision.2. The Goldmine in Your Search Queries: Branded vs. Non-BrandedThe first game-changing update is the new "brand queries" filter. For the first time, GSC allows you to easily separate searches for your specific brand name (branded) from searches for the topics and solutions you offer (non-branded). This is the first step in a powerful new workflow: Discovery.Think of your non-branded queries as raw, unfiltered intelligence from your potential audience. These aren't just keywords; they're direct expressions of need. Instead of an abstract concept, you see tangible examples like:• “best practices for washing dishes”• “best pet shampoo”• “best Thanksgiving turkey meal”When you see more non-branded than branded queries, it's a powerful signal. It means you have access to a goldmine of raw material you can build content on to attract a wider audience that doesn't know your brand… yet. This isn't just data; it's a direct trigger for your next move.3. From Keyword to "Keynote": Creating Content with ContextOnce you've discovered this raw material, the next step is Development. This is where you transform an unstructured keyword into a strategic asset by adding structure and meaning. It's a progression: a raw keyword becomes a more defined keyphrase, which can be built into a keystone concept, and ultimately refined into a keynote.What's a keynote? Think about its real-world meaning: "when somebody sends you a note, it has context, right? It's supposed to mean something and it's supposed to say something specific." A keynote isn't just a search term; it's that term fully developed into a structured piece of content that delivers a specific, meaningful answer.This strategic asset can take many forms:• Blogs• Podcast episodes• Articles• Newsletters• Videos/Reels• eBooks4. The Most Underrated SEO Tactic: Your New Secret WeaponYou've discovered the query and developed it into a keynote. Now it's time for Execution. The single most effective format for executing on this strategy is one of the most powerful, yet underrated, SEO tactics in history: creating content around Frequently Asked Questions (FAQs).The rise of Large Language Models (LLMs) has fundamentally changed search behavior. People are asking full, conversational questions, and search engines are prioritizing direct, authoritative answers. A "one blog per FAQ" strategy is the perfect response. It's a secret weapon that's almost shockingly effective.FAQ is the new awesome the most awesome ever. I I said that on purpose.How awesome? By creating a single, targeted blog post for the long-tail question, "full roof replacement cost [city]," one site ranked number one on Google for that exact phrase in just 30 minutes. That's the power of directly answering a question your audience is already asking.5. It's Not About New Features, It's About New ActionsThe real purpose of these GSC updates isn't to give you more charts to observe; it's to prompt decisive action. Every non-branded query is a signal for what content to create next, feeding a powerful strategic loop that builds your authority over time.This is where it all comes together in a professional content framework. As the source material notes, "That's why you have content pillars and you have content clusters." Your non-branded queries show you what clusters your audience needs, and your FAQ-style "keynotes" become the assets that build out those clusters around your core content pillars.This data-driven approach empowers you to:• Recreate outdated content with new, relevant insights.• Repurpose core ideas into different formats to reach wider audiences.• Re-evaluate which topics are truly resonating.• Reemphasize your most valuable messages with fresh content.Conclusion: What Does Your Dashboard Say?Google Search Console is no longer just a reporting tool. It has evolved into an essential strategic partner that closes the gap between the content you produce and the value your audience is searching for. It's your direct line to understanding intent, allowing you to move from guessing what people want to knowing what they need.Now that you know how to read your website's dashboard, what's the first turn you're going to make?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today's creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn't just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on how to show up online with integrity, authenticity, and strategic precision. Whether you're a founder, creator, marketer, or professional looking to gain an edge in your industry, this episode maps out how to start planting your flag and letting your content work for you. Key Takeaways and Insights: Why Personal Branding is Essential Today - Personal branding gives you leverage in a crowded digital world. - People buy from people—visibility leads to opportunity. - Even reality TV is being replaced by the transparency of creators. Platforms like Patreon, Passes.com, and others show this shift. Step 1: Pick Your Lane - Choose one expertise you want to be known for and commit to it for 12 months. - Don't spread yourself thin across multiple niches. - Think in terms of outcomes for your dream client or audience. Step 2: Pick One Platform to Master - Focus on one channel before expanding. - LinkedIn: B2B professionals - X/Twitter: Tech and startup pros - YouTube: Universal, gold for all creators - Instagram & TikTok: Consumers, food, fashion, lifestyle - Reddit & Substack: Targeted niches and long-form content Step 3: Show, Don't Just Tell - Credibility is proven through your work and success, not just your job title. - Document your wins, share client transformations, and post case studies. Step 4: Teach—Even If No One's Watching - Share your lessons learned, POVs, book summaries, insights—even as a beginner. - “You only need to be one step ahead of someone to teach them.” - Consistency matters more than virality. Step 5: Distribute Everything Thoughtfully - Just creating isn't enough—you need to circulate content.  - Convert content between platforms: — Repurpose tweets as LinkedIn posts –- Turn blog posts into carousels — Podcast clips into Reels/Shorts Step 6: Build Systems That Scale You - Personal brand works while you sleep when you have systems and assets: - Evergreen blog content - Auto-scheduled posts - Courses, guides, eBooks - Repurposing and re-sharing your best content Resources & Tools:

Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical steps for moving from “chasing views” to designing offers, CTAs and conversations that convert. Fatima Khan (LinkedIn Tea) — LinkedIn coach/strategist known for “spilling LinkedIn tea”: actionable insights on personal branding, community-led growth and lead generation for founders and operators. She advises to lean into video when it serves the point. Repurpose story-led clips; watch emerging creator incentives (00:20:33–00:20:50). Connect with Fatima here on Linkedin https://www.linkedin.com/in/fatima-rasheed-khan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Real strength isn't flashy. It's earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That's the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.About our guest, Ashley SturmAshley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.Ashley has led global marketing through the startup of Vertiv's Global Data Center Solutions business unit, where she developed the unit's foundational messaging and established global and regional marketing teams. Ashley's career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri's School of Journalism, Ashley specializes in journalism and converged media.What B2B Companies Can Learn From Dr. Peter Attia:Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It's] not just the big flashy campaigns or the launches, it's about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don't obsess over launch day, obsess over what holds it all together.Commit to the slow burn strategy. Dr. Attia didn't explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we're in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.Meet people on their terms. Dr. Attia doesn't rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let's make sure we've morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.Quote“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that's where you build resilience. Whether in health or in business.”Time Stamps[00:55] Meet Ashley Sturm, VP of Marketing at Opengear[01:12] Why Dr. Peter Attia?[04:02] Role of VP of Marketing at Opengear[05:03] Deep Dive into Dr. Peter Attia's Work[11:23] B2B Marketing Lessons from Dr. Peter Attia[39:48] Building Authentic Content Strategies[45:57] Advice for Marketing Leaders[48:35] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about OpengearAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Radio TRO is brought to you in part by:Twisted Road - Motorcycle Rental in the USAVisit Twisted.TRO.bike to get a FREE riding day!Brian teases EICMA news and stirs SEMA FOMO. He says electrics will rise from the scooter and bicycle trenches. Zero has a legit scooter and Royal Enfield has the charming Flying Flea.Robin answers Brian's K6 tale with fitment tips (wash and reseat Arai liners if fit feels off). For RV-friendly wrenching, use a bicycle work stand as a fork holder. For packing, use Ziplocs as emergency boot liners and bright Gorilla tape when the universe mocks you.Both point out that, when fixing in the field, fight the urge to "lean beyond the problem." Use a simple playbook. Repurpose parts (wrench-as-lever), run dry bags inside soft luggage and use offline maps when there is no cell service.Episode Page: https://tro.bike/podcast/2025e30/Music by Rabid Neon and Otis McDonald

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion   Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.   About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.

Boston, COPE & Donuts: How to Make Your LinkedIn Content Work HarderEpisode SummaryIn this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn's algorithm and why it's starting to behave more like YouTube than Facebook.Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.And yes… there's also talk of Dunkin' Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.

Sign up for Xero using my link here! http://www.xero.com/hicommunications Join my free Christmas content workshop here - https://noble-lab-369.myflodesk.com/ze3s8lznjxThe Best Marketing Podcast Ever - Episode 164: The content system that will save your business this ChristmasIn this episode, Hannah shares the "Christmas Content System" she has developed that has been a game-changer for reducing stress and saving time during the busy festive season. The goal of the system is to create a foundation of reusable content that saves "future you" time and allows for strategic flexibility in December.The Purpose of the SystemSaves Time and Prevents Stress: The end of the year can be stressful, especially for product businesses focused on sales or service businesses trying to make their offers seasonal. This system is built to help you look after your future self.Enables Flexibility: Having a bank of ready-to-go content allows you to choose your strategy for the upcoming year—whether you decide to push hard on launches (like last year) or pull back into "maintenance mode" (like this year).Creative Freedom: When the foundation is sorted, you gain the brain space to come up with new, creative ideas.Focus on Audience Sentiment: Even if your service isn't seasonal, the way your audience feels will be seasonal. The system helps you address their current thoughts around end-of-year tasks, Christmas content, or January planning.Building Your Content SystemChoose Your Platform: Hannah uses a Trello board to store all her festive content. Members of The Best 90 Days Ever also use platforms like Notion, Air Table, and Google Docs. The key is to pick a platform that works for you.Capture Reusable Concepts: The system is for capturing content ideas that resonated with people in previous years.Go Back Through Your Work: Look at content from previous festive seasons that either grew your audience or resulted in sales.Repurpose, Don't Just Copy: You don't have to copy and paste old posts. Use the system to save a good concept, hook, or visual that can be reused and updated (e.g., turning an old idea into a new Reel).Current Offers and PromotionsFree Workshop: Join the free workshop, "Help, I've got no Christmas content" , on Wednesday, November 19th, at 12:00 UK time. It's designed to help you create a library of content you can reuse every year. If you miss it, you can still sign up for the recording.The Best 90 Days Ever Membership: The next round of the membership starts on January 1st. You can join the wait list to receive a weekly email with one of the tasks currently being done by members to get a taste of the community.Episode SponsorThis episode is sponsored by Xero. Xero helps small business owners streamline and supercharge their business by simplifying admin like invoicing, expenses, and chasing payments. Use Xero to get paid twice as fast and make tax simple.

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Today, I'm breaking down the exact systems you need to organize your content, create with intention, and finally start treating your creator life like a real business.Whether you're a travel influencer, UGC creator, or building your personal brand on the go, these five business systems will help you go from chaotic to CEO mode.What You'll Learn:How to finally organize your content files (without losing your mind)My go-to method for batching content before a big tripThe easiest way to start and grow your email list as a creatorWhat analytics actually matter — and how to use themHow to repurpose your content so it keeps working for you

Big news, family photographers.. the holidays are almost here, and now is the perfect time to start planting those SEO seeds for next year! In this episode, I'm sharing four blog post ideas you can start writing right now to help your photography business get discovered on Google (and yes, even in ChatGPT searches!) long after the holiday season.Whether you're a family photographer, newborn photographer, or creative business owner who wants to show up more consistently online, you'll learn how to:✨ Choose blog post topics that attract your dream clients✨ Create SEO-friendly posts that perform in both Google and AI search tools✨ Repurpose your blog content for social media and email marketing✨ Build long-term visibility for your photography business during slower seasonsResources & Links Mentioned In This Episode▸ Get all of my Black Friday 2025 Deals (dropping the week of November 24th-November 28th): https://systemsandworkflowmagic.com/black-friday-deals-2025▸ Watch the YouTube video version of this Podcast: https://youtu.be/HE_cDS43HmY▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education

Megan chats with Melissa Seideman about turning your email list into your most powerful marketing tool, no algorithm required. Melissa is a former 15-year history teacher and the CEO of Not Another Virtual Assistant (NAVA). She helps busy entrepreneurs, especially fellow CEO moms, take the stress out of marketing so they can focus on what they do best. NAVA provides strategic email marketing solutions that drive consistent sales and build strong customer relationships, all while freeing up valuable time. Your email list is more than a newsletter. It's your most reliable business asset. Melissa shares how to use it to consistently drive traffic, boost engagement, and make money. Learn how to build irresistible opt-ins, segment your audience, design engaging weekly emails, and monetize strategically. Whether you're just starting or ready to revamp your entire system, this conversation will give you a blueprint for sustainable email success. Key points discussed include: Email over algorithm: Stop waiting for social media. Email delivers on your terms. Make signups easy: Use popups, embedded forms, and footers to capture every visitor. Segment with purpose: Tag only what you'll use so every subscriber feels seen. Your welcome matters: Create a personal, story-driven welcome series to start strong. Consistency wins: Weekly emails build trust and make you top-of-mind for your readers. Monetize smartly: Use affiliates, sponsorships, and even ads to make your list pay for itself. Template magic: Branded layouts and consistent link colors increase clicks. Repurpose with ease: Recycle old recipes, videos, and blog posts - fresh eyes will love them. Connect with Melissa Seideman Website | Instagram

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREThis week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other brands, and create buzz that lasts long after the holidays.Lindsay shares how she used Gift Guides to skyrocket her first company, Bump Club & Beyond, and how her very first Dear FoundHer… Gift Guide landed her a TV segment on WGN and helped launch the brand.You'll learn:Why every business should have a Gift Guide (even in November!)How to choose a theme that aligns with your brandWays to SWEEP your guide across social, email, and partnershipsHow to turn one simple idea into a full marketing cycleAnd if you want step-by-step help building your own, you can grab Lindsay's Gift Guide Blueprint inside The FoundHer Files newsletter.Key TakeawaysGift Guides work because they're collaborative. Featuring other brands multiplies your reach through shares, tags, and partnerships.They're timeless. You can reuse and adapt them for holidays, Mother's Day, back-to-school, or any seasonal promotion.A clear theme matters. It helps your audience immediately understand what you stand for—and strengthens your brand story.Repurpose it everywhere. Turn your guide into Reels, emails, carousels, and live features all season long.Simple > Fancy. You don't need a big design budget or complex tech to make it work—start with what you have.Mentioned in This EpisodeThe Gift Guide Blueprint — Available inside The FoundHer FilesDear FoundHer on Tour — Aventura, FL (Dec 4, 2025)Connect with LindsayInstagram: @dearfoundher | @lindsaypinchukWebsite: dearfoundher.comSubscribe: FoundHer Files on Substack Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another episode of School Counseling Simplified! Today we are going behind the scenes to talk about how to create engaging class lessons that keep students interested and make your counseling program run smoothly all year long. 1. How to Map Out Lessons for the Year Start by looking at your school calendar and noting upcoming dates, themes, and holidays. For example, October is Bullying Prevention Month, which is a great time to plan related lessons. Review your referral data and needs assessment responses to identify key areas of focus. Check what curriculum your school already uses, such as Second Step, and build from there. You can also base lessons around books to make topics more engaging. Planning tip: Repurpose content across multiple grade levels to save time and stay consistent. 2. How to Create Lessons Using a Simple Framework Use this five-step framework for 20–30 minute lessons: Icebreaker (5 minutes): Start with a fun, short activity to grab attention. Lesson (10 minutes): Teach the main concept or skill. Discussion (5 minutes): Have students talk in pairs, groups, or as a class. Reflect/Review: Leave time for students to write, draw, or journal about what they learned. Data Collection: Use quick self-assessments to measure understanding. Planning tip: Repurpose small group or individual activities by slightly modifying them for classroom use. 3. How to Get Creative Make lessons interactive by incorporating elements such as Scoot Games, Escape Rooms, Digital Game Shows, Breakout Groups, or PowerPoint and Google Slides presentations. These activities help reinforce learning and keep students engaged. 4. How to Engage Students with Movement Movement keeps students focused and helps with participation. Add movement to your icebreakers, activities, and discussions with ideas like: Sides of the room Simon Says Stand up and sit down Role play Charades Beach ball toss or jumbo discussion die By intentionally planning, getting creative, and incorporating movement, you can design classroom lessons that are fun, effective, and memorable. Tune in to this episode to hear how I use these strategies step-by-step to make classroom lessons engaging and stress-free!   Resources Mentioned: Join IMPACT Connect with Rachel: TpT Store Blog Instagram Facebook Page Facebook Group Pinterest Youtube   More About School Counseling Simplified: School Counseling Simplified is a podcast offering easy to implement strategies for busy school counselors. The host, Rachel Davis from Bright Futures Counseling, shares tips and tricks she has learned from her years of experience as a school counselor both in the US and at an international school in Costa Rica. You can listen to School Counseling Simplified on Apple Podcasts, Spotify, Google Podcasts, and more!    

Destini Copp teaches us how to transform your knowledge into scalable, automated income streams that sell while you sleep. Dr. Copp is a business growth coach and digital product strategist. She helps business owners turn their digital products into consistent, scalable revenue using growth flywheels and AI-powered systems. If you've ever thought about creating a digital product but weren't sure where to start (or what to do when one flops) this episode is your go-to guide. Destini shares how to identify your best product idea, craft an irresistible mini-course or ebook, and design sales funnels that work. You'll also learn how to simplify your tech, monetize your newsletter, and infuse more of you into every offer. Key points discussed include: Start with a spark: Choose a product that aligns with your passion and expertise - it will sustain you long-term. Mini-courses win: Short, actionable workshops build connection and can't be replicated by AI. Lead magnets that convert: Begin with a simple freebie, then nurture your audience through a natural journey. Fixing funnel flops: Track conversion data before scrapping your ideas, small tweaks can rescue big results. Simplify the tech: ThriveCart, Leadpages, Teachable… they all work. Don't let tech hold you back. The weekly non-negotiable: A consistent newsletter builds trust, drives sales, and multiplies income. Human over automation: Live workshops and personal videos bring back the connection your audience craves. Repurpose with purpose: Every old ebook or freebie can find new life inside your product funnel. If You Loved This Episode… You'll love Episode 653: Beyond Ads – How to Monetize Your Blog with a Product Line with Meggen Wilson Connect with Destini Copp Website | Instagram

Sean Garner, a marketing expert for local service businesses, helps companies dominate their industries through a combination of strategy, sales funnels, SEO, and StoryBrand messaging. He emphasizes that success requires both mastery of your craft and a growth mindset, not just flashy marketing tactics. Garner uses a “Marketing Domination Framework” to build, fill, and optimize sales funnels, turning skilled professionals into recognized industry leaders while capturing and nurturing leads effectively. In this episode of Marketer of the Day, Garner advocates for service-based businesses to leverage video podcasts as a content strategy, repurposing them into blogs, social posts, and emails to maximize reach and authority. He emphasizes that strong marketing starts with the right words and messaging that address customer needs, rather than relying on logos or superficial branding. By highlighting the importance of systems like sales funnels and SEO, he shows how proper implementation can turn skilled professionals into recognized industry leaders. Garner stresses taking action, noting that knowledge alone is useless without execution, and invites businesses to work with his agency at seangarner.co for tailored, high-impact marketing support. Quotes: "Marketing doesn't start with logos or flashy visuals. It starts with words that speak directly to your customer's needs and problems. When you master that, everything else becomes easier." "Knowledge alone won't grow your business. You need systems, execution, and consistency. Without action, even the best ideas stay useless." "A strong sales funnel is more than a tool—it's a framework that turns skilled professionals into recognized leaders in their industries while capturing and nurturing leads effectively." "Video podcasts are a goldmine for service-based businesses. Repurpose them into blogs, emails, and social posts to expand reach, build authority, and connect with your audience in multiple ways." Resources: Connect with Sean Garner on LinkedIn Follow Sean Garner on Facebook Marketing Agency for Local Service Business Owners Who Want to Dominate Online

Episode: Use AI to Uncover What Your B2B Audience Is Really AskingHost: Donna Peterson, Owner & President, World InnovatorsLength: 25:46Episode SummaryMost brands still publish first and pray later. In this episode, Donna shows a better path: start with the exact questions your audience is already asking, then use AI to surface, validate, and organize those questions into high-performing content across podcast, blog, email, social, and newsletters.You'll learn simple, practical ways to capture questions from trade shows, sales calls, customer service, and transcripts, then turn them into long-tail, low-competition topics your team can rank for and build trust with- especially for high-consideration B2B offers like industrial equipment, executive education, and auctions. Donna walks through a lightweight workflow using ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, and Fathom to: (1) mine questions, (2) check search viability, (3) outline content, and (4) repurpose it- without losing your human voice. She closes with a weekly cadence you can actually stick to: one question, one pillar, many derivatives.Key Takeaways You Can Implement Right Away:Lead with questions, not products. Your buyer journey starts in a search box- mirror their wording.Go where questions happen. Trade shows, hallway chats, sessions, sales calls, support tickets, meeting transcripts.Use AI as an assistant, not an autopilot. Let AI help mine questions, draft outlines, and keep message consistency- then add your expertise and tone.Target long-tail intent. Prioritize specific, low-volume queries you can actually rank #1 for and win qualified demand.Centralize questions. Keep a shared sheet so podcast, blog, email, and social all build on the same weekly question.Repurpose by design. One question → podcast → blog → LinkedIn posts → email → monthly recap newsletter.Align with services. Choose questions that help, and map to what you sell- value plus relevance.Keep it simple. Start with one question per week; consistency beats complexity.Episode Chapters:00:00 Why audiences respond to questions (and trust grows when you answer them)03:10 Where to find real questions: shows, sessions, coffee chats, sales & support07:05 AI toolkit: ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, Fathom transcripts12:00 Turning questions into outlines, posts, emails, and a monthly recap16:15 Long-tail strategy for niche B2B topics (and avoiding broad, crowded keywords)19:20 Examples by segment: manufacturing, exec ed, industrial auctions22:10 Team workflow: shared question log, role alignment, and repurposing rhythm24:05 Don't overcomplicate: the “one question per week” modelTools Mentioned:ChatGPT (ideation, audience challenges, outline drafts)AnswerThePublic / AlsoAsked (question discovery)SEMrush (difficulty/volume checks, long-tail targets)Fathom (meeting notes + AI summaries to extract top questions)Call to Action:Want help building a “one-question” content system that consistently attracts the right leads? *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Host Shannon Huffman Polson is the founder of The Grit Institute and host of The Grit Factor Podcast, where she helps purpose-driven leaders build grit, resilience, and purpose in their lives and organizations. A former U.S. Army Apache helicopter pilot and one of the first women to fly the Apache in the Army, Shannon brings real-world leadership experience from the military and corporate boardroom to her work as an author, speaker, and leadership educator. She is the author of The Grit Factor: Courage, Resilience, and Leadership in the Most Male-Dominated Organization in the World, which distills lessons from elite leaders across industries and the armed forces. Through The Grit Institute, Shannon combines research, storytelling, and actionable frameworks to help individuals and organizations navigate transitions, overcome challenges, and lead with impact. Her work empowers people to connect with purpose and bring values-based leadership into every facet of life and work. Whether in the cockpit, the classroom, or the boardroom, Shannon champions a mission to cultivate courage, purpose, and authentic leadership for a better world. Guest Bio Sam Ushio is the founder and Chief Ikigai Officer of Ikigai Lab, a social enterprise that blends ancient Japanese wisdom with modern science to help people and organizations align purpose with measurable impact. Drawing on two decades in corporate leadership and consulting, Sam's work focuses on human sustainability, values-based growth, and bringing humanity back into business. A former financial services executive, Sam experienced a pivotal moment that transformed his understanding of success—from financial growth to personal and purposeful growth. His family's story, rooted in Japan over a century ago, deeply shaped his worldview and introduced him to the authentic essence of Ikigai—the Japanese concept of a "reason for being." Through Ikigai Lab, Sam works with global brands and leaders to create cultures where people thrive through alignment of strengths, values, and daily actions. His frameworks integrate positive psychology, emotional intelligence, and ancient wisdom, inspiring people to live with awareness, gratitude, and intention every day. Sam is also the creator of the Ikigai Summit (soon to be rebranded as Repurpose), an annual event that explores how purpose-driven leadership can reshape organizations and communities for a more meaningful future. At his core, Sam believes purpose isn't a destination—it's a daily practice. His mission is to help others discover and live their Ikigai through the simple yet profound act of aligning who they are with how they live and lead. Summary In this conversation, Shannon Huffman Polson and Sam Ushio explore the concept of Ikigai, its origins, and its significance in personal and professional life. They discuss the importance of family legacy, personal growth, and the misunderstandings surrounding Ikigai, particularly the common four-circle Venn diagram. Sam shares his journey of discovering Ikigai through his family's history and emphasizes the need for gratitude, intentionality, and the integration of personal values in daily life. The discussion also touches on the impact of Ikigai on organizations and the importance of spirituality and rituals in Japanese culture. Takeaways Ikigai is a Japanese concept meaning 'reason for being'. Personal stories shape our understanding of purpose. Financial growth should not compromise personal growth. Gratitude and awareness are essential for a fulfilling life. Ikigai is about aligning daily actions with personal values. The four-circle Venn diagram is a common misunderstanding of Ikigai. Daily life (sekatsu) is central to understanding Ikigai. Mindset and emotional intelligence are crucial for personal development. Reflecting on influential people can help clarify one's values. Ikigai can enhance both personal and professional fulfillment.     Chapters 00:00 – What Is Ikigai, Really? Sam Ushio introduces the real meaning of Ikigai—not just an abstract idea of life's purpose, but the alignment of daily actions with personal values and priorities. 01:05 – Purpose as the Foundation of Grit and Resilience Host Shannon Huffman Polson shares how purpose became central to her research on grit and leadership, setting the stage for the conversation. 02:57 – Sam Ushio's Journey from Corporate Success to Purpose Alignment Sam reflects on his background in financial services, the "lightning bolt moment" that shifted his path, and his discovery of a deeper calling through Ikigai. 03:48 – The Power of Family Heritage and Migration Sam shares his great-grandparents' story—leaving Japan to support a 1,200-year-old shrine—and how that legacy shaped his modern understanding of purpose and sacrifice. 08:19 – Realizing the Limits of Financial Growth Sam explains how a career focused solely on financial metrics led to personal disconnection—and how redefining growth became the start of his transformation. 11:03 – The Value of Failure and Creative Experimentation Sam describes his early entrepreneurial struggles and creative experiments that didn't work, emphasizing how failure built clarity and resilience. 13:30 – Discovering the Family Photo That Changed Everything A 100-year-old family photo surfaces at just the right moment, sparking deep reflection and connecting Sam's modern journey to ancestral purpose. 14:52 – Rediscovering Ikigai Through Family Wisdom Sam's Aunt Julie plays a key role in reconnecting him with the true Japanese essence of Ikigai—as a philosophy of balance, awareness, and daily living. 16:33 – Debunking the 4-Circle Ikigai Myth Sam and Shannon unpack the viral "Venn diagram" of Ikigai, exploring how Western interpretations often miss its true meaning rooted in sekatsu—daily life. 20:12 – Ikigai as Daily Alignment, Not a Destination Sam reframes Ikigai as the daily practice of aligning values with actions—living your reason for being moment by moment, not chasing a final goal. 24:21 – Frameworks for Living with Purpose Exploring the fusion of Japanese wisdom and positive psychology, Sam discusses using values and strengths (via CliftonStrengths) to guide intentional living. 26:10 – From Purpose to Measurable Impact Sam connects Ikigai to measurable outcomes in leadership and business, linking emotional awareness, cognition, and behavior to results. 32:10 – How to Begin Your Ikigai Journey Sam offers a practical starting point: reflect on a person who has shaped you, explore the values behind their influence, and connect that to your own life purpose. 34:05 – Practicing Ikigai in Daily Life (Sekatsu) Sam introduces the "Minimum Viable Purpose" concept—testing small daily actions outside your comfort zone to grow purposefully, not perfectly. 38:05 – Purpose in the Age of AI A discussion on how AI is shaping human purpose and connection, and how grounding in values helps navigate rapid technological change. 40:15 – Inside Ikigai Lab: Bridging Humanity and Business Sam explains how Ikigai Lab helps organizations and teams connect individual purpose to measurable impact through human sustainability frameworks. 43:04 – Building Awareness and Intention Across Generations Sam discusses bringing the Ikigai philosophy to workplaces, universities, and communities to help people live and lead with intention. 49:23 – Returning to Japan: A Full-Circle Journey Sam shares the emotional story of returning to his family's ancestral shrine in Japan, honoring generations of purpose, resilience, and continuity. 53:29 – The Sacred in the Everyday Shannon reflects on her trip to Japan, the power of ritual, and what it means to recognize the sacred in daily life—connecting to the heart of Ikigai. 56:11 – Purpose as a Verb, Not a Goal Sam and Shannon conclude that Ikigai isn't something you find once—it's something you live daily, through curiosity, courage, and continual growth.     Resources Website: https://ikigailab.co/ LinkedIn: https://www.linkedin.com/in/samushio/  

Megan chats with Pat Flynn about breaking free from information overload, focusing on what matters, and building momentum through experimentation and micro mastery. Pat Flynn is a father, husband, and lifelong learner from San Diego known as one of the most trusted voices in digital entrepreneurship. He's the founder of Smart Passive Income, co-creator of the SwitchPod, and host of Deep Pocket Monster on YouTube. Pat inspires millions through his podcasts, communities, and live events like Card Party, all while advising companies and sharing his passion for creativity, connection, and growth. Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker. In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy. Pat shares how to stop drowning in advice and start acting. From his “lean learning” method to daily experiments and micromastery, Pat teaches creators to swap perfectionism for progress. This episode is packed with energy, clarity, and practical strategies for focused, sustainable growth. Key points discussed include: Information isn't progress: Learn only what you need right now. Start small and act fast: Progress comes from experiments, not overthinking. Embrace micromastery: Focus on tiny skills that compound over time. Repurpose smart: Use your content in multiple formats to reach more people. Count actions, not likes: Measure consistency, not vanity metrics. Lean out distractions: Say no joyfully to everything that isn't aligned. Failure is feedback: Each attempt gets you closer to mastery. Discipline creates freedom: Systems and batching unlock creative space. Connect with Pat Flynn Website | Instagram

In this episode, I'm walking you through The Hybrid Content Masterclass — the same system I use to turn one idea into a full week of high-converting content that attracts premium clients, builds authority, and fills your calendar with qualified calls... and that I teach all my clients.You'll learn how to:

In this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand signals in the era of intelligent search. KEY TAKEAWAYS  AI won't replace human SEOs—adapt, don't fear Optimize for AI overviews and brand citations Repurpose content across every search platform CHAPTERS (00:00) SEO in 2026 Overview (01:42) AI + Human Collaboration (04:10) Search Everywhere Optimization (07:58) Declining Web Traffic & AI Overviews (11:33) Content Updating & Consolidation HOW RO CONNECT IG:   / ericosiu    X:   / ericosiu

It can be so overwhelming to be a creator these days… so many platforms, so little time!That's why in this episode, I'm breaking down exactly how to repurpose your content, so you can save time, maximize your reach, and make every piece of content work harder for you. You'll learn how I: → Turn one big video or post into weeks of content→ Adjust my messaging for different platforms (without sounding repetitive)→ Use repurposing to attract brand deals and grow new audiencesBecause here's the truth: repurposing isn't repetitive. It's strategic. You worked hard to create that content — it deserves a longer life and a wider audience.

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What is called a podcast has sparked more debate in our community than mic choices or interview styles. There's a lot of confusion, and even controversy, around this seemingly simple question. And if you've been in the podcasting game for any amount of time, you've likely heard a dozen different definitions. According to WhatsAPodcast.com: podcast (noun) Episodic multimedia content that is downloadable via RSS (“really simple syndication”). A podcast can be audio or video. Yes, this is technically correct. But let's be real. That doesn't really explain what a podcast is in the way that matters to us as creators. A Podcast Is a Distribution Method, Not Just a “Show” At its core, a podcast is a show distributed via podcasting technology. Namely, RSS feeds. That's it. The magic isn't in the audio file or video format, It's in how it gets to your audience. A podcast isn't just a genre of content, it's a method of delivery. That's a crucial distinction we, as creators, need to understand…  Even if our audiences don't. Listeners (or viewers, if it's video) might never think twice about RSS. But we should. RSS is the backbone of podcasting. It allows for decentralized distribution, meaning no single company owns or controls where or how your content is accessed. That's not a bug, it's a feature. Why YouTube Isn't a Podcast (And That's Okay) There's a common argument: “If I post my show on YouTube, that's a podcast, right?” Well…  Not quite. A video uploaded to YouTube is a video. You might also be running a podcast that features the same content, but unless it's distributed via RSS, it's not technically a podcast. It's just another method of media distribution. And, There is NOTHING WRONG WITH THAT. There are many ways to distribute a show: TV or radio broadcast YouTube or other video platforms Embedded audio on a website Live streaming Podcasting via RSS The important thing is understanding what makes something a podcast: RSS-powered syndication that lets people subscribe (or follow) and receive new episodes automatically, in their preferred app, without being tied to any one platform. Why This Matters to Independent Creators You might ask, “Who cares if my content is called a podcast or not?” Well, as an independent creator, you should care… at least a little. RSS keeps podcasting open and democratic. It's what allows your show to appear on Apple Podcasts, Spotify, Pocket Casts, Overcast, and hundreds of other directories, all without being locked into a single ecosystem. When your content lives only on one platform, you're at the mercy of that platform's algorithm, terms of service, and monetization policies. With podcasting, you own your feed. That's powerful. Use Podcasting as One Tool in Your Creator Toolkit Here's the good news: You don't have to choose just one path. You can distribute your content however you like. Record your live radio show? Great turn that into a podcast. Record a video for YouTube? Strip the audio and publish it as a podcast. Do a podcast? Add video and stream it live. Repurpose your content across channels. Just understand the distinctions. Podcasting is just one way to reach your audience. But it's a way that gives you freedom, control, and ownership. And that's why it's worth preserving the true meaning of what a podcast is. A podcast isn't defined by whether it's audio or video, entertaining, educational or just plain stupid. It's defined by how it's distributed. Via RSS. Understanding that gives you more power as a content creator, not less. Keep creating. Keep sharing. And most importantly, keep owning your feed. HAPPY PODCASTING!

We're continuing our special series replay from The Restoration Conversation! This week, Bethany Sweesy sits down once again with powerhouse leaders Christina Stewart (Impact Nations) and Annabelle Nakabiri (The Remnant Generation) to talk about building transformational culture, measuring real impact, and leaving a lasting legacy in your organization or ministry.

In this episode of The Ross Simmonds Show, Ross was interviewed by Rich Brooks to debunk the myth that content marketing ends when you press publish. Together, they explore the essential strategies behind effective content distribution, including Ross's powerful framework: Repurpose, Remix, and Reshare. From leveraging AI tools like Distribution.ai to embracing video in B2B content strategy, this conversation is packed with actionable insights to help your content reach the audience it deserves. Key Takeaways and Insights: 1. The Real Work Starts After “Publish” - Publishing is not the final step—it's the starting line. - Measure not by how often you publish but by how many people you reach and engage. - Most content dies in obscurity because it's never distributed effectively. 2. What is Content Distribution, Really? - The process of ensuring your content is discovered by the right audience. - Requires deep audience and channel research to deliver content in the right format at the right place. - It's about strategy, not just amplification. 3. The Three R's Framework: Repurpose, Remix, Reshare - Repurpose: Turn one content asset (e.g. webinar) into blog posts, newsletters, eBooks. - Remix: Reformat – video into audio, cut clips for social media. - Reshare: Continuously circulate evergreen content; don't assume one post is enough. - Modernize and refresh content similar to how Disney reboots classic stories. 4. Should You Lead with Video, Audio, or Text? - Best: Video – it's the most repurposable and personal format, even in B2B. - Next: Audio – podcasting creates parasocial relationships and trust. - Last: Text – still valuable, but easier to fake and less engaging. - Embrace the format that aligns with your strength—but don't ignore video if you're serious about future visibility. 5.  Using AI To Scale Content Distribution - AI is an accelerant: great marketers get greater, fast. - AI tools like Distribution.ai help apply your brand voice and create promotional content at scale. - Human review is still critical—AI is great, but human nuance still wins. 6. SEO Is Not Dead - "SEO is dead" is a myth. Search has evolved, not vanished. - Think beyond Google: people search on LinkedIn, Reddit, YouTube, Facebook, Instagram. - Optimize for discovery wherever your audience is searching. Resources & Tools:

On this episode of The Kara Goldin Show, we're joined by Lauren Gropper, Founder and CEO of Repurpose — the compostable household goods brand that's changing the way we think about single-use products. What started with a vision to replace wasteful plastics with plant-based alternatives has grown into a national movement, with Repurpose products now found in over 20,000 retail locations including Target, Costco, Kroger, and Whole Foods. From compostable cups, plates, and cutlery to bamboo paper towels and BPA-free wine cups, Repurpose is proving that sustainability can be simple, stylish, and affordable.In our conversation, Lauren shares how her early career in sustainable design and an eye-opening stint consulting in Hollywood inspired the launch of Repurpose. We talk about what it's like to pioneer a new category, the challenges of educating consumers without overwhelming them, and how she's built a mission-driven brand that has already replaced more than 727 million pieces of plastic. Lauren also opens up about the toughest challenges she's faced as a founder, how she balances leadership with motherhood, and her bold vision for a world free from single-use plastics.Whether you're passionate about sustainability, curious about how to build a mission-driven CPG brand, or just looking for inspiration from a founder who turned an “aha moment” into a movement, this episode is packed with insights you won't want to miss. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Lauren Gropper and Repurpose:https://www.linkedin.com/in/lauren-gropper-9a62791/https://www.linkedin.com/company/repurpose-compostables/https://www.instagram.com/repurpose/https://repurpose.com/ Sponsored By:Quo - Get started for free, plus get 20% off your first 6 months at Quo.com/KARAGOLDINLinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.Dell - Get a new Dell PC at Dell.com/ai-pc Check out our website to view this episode's show notes: https://karagoldin.com/podcast/747 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For years, Donna Peterson dreaded public speaking — sweaty palms, shaking knees, and sleepless nights before client presentations. But everything changed when she joined Toastmasters, discovering that public speaking isn't just about overcoming nerves — it's also a powerful traditional marketing channel that can accelerate business growth.In this episode of the B2B Marketing Excellence & AI Podcast, Donna shares how public speaking helped her build confidence, elevate the World Innovators brand, and establish trust in an AI-driven world. You'll learn how speaking engagements complement digital marketing, position you as an expert, and generate valuable content you can repurpose across multiple channels.Whether you're an industrial brand, a B2B marketer, or a business leader, this episode shows you how to start small, use your voice authentically, and turn communication into a growth engine.Key Takeaways You Can Implement Right Away-Start small. Join a local group, speak on a webinar, or volunteer for a panel before tackling big stages.Public speaking builds trust. In-person engagement validates expertise and creates stronger brand connections.Position yourself as a subject matter expert. Repeated exposure on your niche topic reinforces credibility.Repurpose content. Each talk can become blogs, social posts, newsletters, or video clips.Stand out from AI. Speaking live shows authenticity and personality in an era of AI-generated content.Leverage AI smartly. Use ChatGPT for brainstorming or structuring ideas, but keep the message uniquely yours.Episode Chapters-00:00 Introduction: Fear of public speaking and its impact on business01:25 My nerves and struggles before client presentations03:00 Joining Toastmasters — the turning point05:10 Beyond speaking: communication skills for business and networking07:15 Two big business benefits: visibility and sharing your mission09:50 Public speaking as a traditional marketing channel that boosts digital ROI12:20 Three ways speaking accelerates growth: trust, expertise, and content repurposing14:50 Practical tips to start: small steps, niche focus, and using AI as a support tool16:20 Call to action: take one step this week toward improving your communicationCall to Action-Public speaking changed my career — and it can transform your business too. Take one step this week: join a group, volunteer to speak, or repurpose a conversation into a short talk.

If you have over 25 podcast episodes, and especially if your podcast content is evergreen, you should be repurposing past episodes. This practice helps you maximize the value and reach of your podcast and enables you to remain consistent online without having to physically show up. This week, episode 20 of Successful Podcasting Unlocked answers the question: How Can I Repurpose My Podcast Content?In this episode, I share:Promoting episodes featuring guests with upcoming book releases or promotions can provide publicity for both the podcast and the guest. Resharing evergreen, yet timely episodes can be a great way to reconnect with your audience throughout the year. Creating roundups of related episodes can help listeners find valuable content on specific topics. Social media schedulers can automate the sharing of past episodes on multiple platforms without extra work on your end. Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! LINKS MENTIONED IN THIS EPISODE:Meet Edgar*14 Ways to Repurpose Your Podcast ContentPodcasting and AI Repurposing Mini Course *Affiliate LinkProud member of the Feminist Podcasters Collective.

Social media doesn't have to be overwhelming—especially with the right strategy. In this episode, we share four essential tips to grow your brand online, straight from digital marketing expert Emma Tessler of 95 Media.  Focus on 1–3 platforms that align with your audience Craft a clear and consistent brand message Repurpose content to expand your reach Use analytics to improve your strategy  Learn how to make social media work for you without burning out.  Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine  Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet   Print   Electronic     Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

Whether you're just starting your podcast or looking to scale your audience, this episode is packed with practical and powerful ways to expand your reach and deepen your impact. In today's episode, I'm sharing 7 simple yet strategic ways to grow your podcast — without needing to go viral or burn out creating content. You'll learn how to: Leverage your guests' audiences with ease Use both short and long-form episodes to meet listeners where they are Create Reels that convert listeners with clear, magnetic hooks Make your podcast shareable (and incentivize it!) Repurpose your episodes into content across every platform Get featured on aligned shows and expand your authority Answer the questions your ideal clients are already asking If podcast growth has felt slow or inconsistent, this is your episode. Let's get you visible, valuable, and heard.

In Episode 273, we bring the Podcast Playbook to a close with Part 11: Mastering the Mindset — Final Tips to Stay Consistent and Thrive. This final chapter shifts the focus from tools and strategies to the mental game required to keep your podcast alive long term. We explore why most podcasters fade out after just a few episodes, how to set realistic expectations for slow and steady growth, and the importance of building habits that keep you consistent even when results don't come overnight.You'll also learn practical tips to avoid burnout, handle setbacks like equipment failures or lack of feedback, and stay motivated by connecting with a community of creators. From batching episodes and using templates to tracking your growth and reinvesting wisely, this episode is about creating the resilience and systems that allow your podcast to thrive. More than just downloads, your show is a legacy — and with the right mindset, it can impact people for years to come.Key Takeaways: 1. Podcasting is a long game — growth is slow, steady, and compounds over time.2. Most podcasters quit after 10 episodes (podfade), but consistency separates the winners.3. Reliability matters more to listeners than perfection; showing up builds trust.4. Burnout is real — protect your energy by setting realistic schedules and batching episodes.5. Equipment failures will happen; always have a backup plan to stay on track.6. Don't rely on constant external validation — create because your message matters.7. Repurpose your content into clips, audiograms, and posts to maximize impact.8. Track your metrics regularly, but don't obsess — focus on trends, not daily spikes.9. Surround yourself with community — accountability and encouragement keep you moving.10. Every episode contributes to your legacy — your podcast is bigger than downloads.

Another Monday means it's time for another installment of our “5 Ways To Monday” series… Today, that something is “getting more utility out of all these great blog posts that you are creating.” After all, if they just sit there on your website, they are underleveraged! So here are some good ideas on what to actually do with them!

Matt Molen teaches us how to transform email from a dreaded chore into a powerful, money-making, audience-building machine. Matt Molen is the CEO of Email Crush (emailcrush.com) and the creator of Email on Autopilot (emailonautopilot.com), the course that helps creators grow email lists fast, send stuff people actually open, and automate the rest so it runs while you sleep. He's helped hundreds of bloggers go from “Ugh, I should really send a newsletter…” to “Whoa, email is an awesome traffic driver!” Whether you want to DIY your strategy or hand it off completely, Matt's your guy. His boutique agency runs email for some of the biggest creators online, the ones whose content you've read, bookmarked, or binge-scrolled at 2 a.m. Email can be your strongest growth tool - if you know how to use it. Learn how to send emails with purpose, grow your list with confidence, and see results that truly matter. Key points discussed include: - Why consistency is everything: Learn why sending emails regularly builds trust and long-term traffic. - Send more than you think: Find out why daily or multiple sends a week can actually serve your audience better. - Traffic and branding boost: Discover how email strengthens your positioning while driving clicks to your blog. - Repurpose what works: Learn how to repeat winning emails without overwhelming your subscribers. - Simple growth strategies: Use tools like lead magnets and gated print features to expand your list. - Selling through email: Build trust first, then confidently share your products and offers. - Use data wisely: Evaluate open rates, clicks, and repeat success to refine your system. Connect with Matt Molen Website | Instagram

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today's conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you're thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more! Profit by Design is a Tap the Potential Production. Show Highlights:First step on the journey: find a podcast editor (Good editing is key!)Our heart and passion for the Profit by Design podcast“What do I want to bring to the world to be of service?”Ideas for podcast contentKnow your business's sweet spot and your clients' avatar to drive your podcast content.The BEST way to decide if podcasting is for you is to be a guest on other podcasts.What works best for podcast content? The validity of your lived experiencesSystems are vital in the podcasting process!Three tools we use: a project management tool, Google folders, and a spreadsheetThink about the distribution platforms for your podcast.Our financial commitment in marketing dollars spent on Profit by DesignIdeas for repurposing podcast content with the help of AISimplifying our teaching and developing our thought leadership ● KPIs help validate our investment. ● Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call with us today!Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don't wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players' development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more...

Are you hoping for more clients in your business? Whether you're new to your business or you've been in the gam for a while, you know that unless you have customers, you can't have a successful business. So what's the answer to getting in front of those potential customers? A visibility plan.Our visibility marketing activities are often the first to get dropped in our business when we get busy, which slows down our inquiries and leads to less new clients. In today's episode, I am highlighting the timeline of your marketing efforts and how you can create a visibility marketing plan in your business.In This Episode You'll:Learn about Visibility MarketingExplore Visibility Marketing ActivitiesSet Aside Time for Your Visibility PlanFind it quickly:3:13 - What is Visibility Marketing?6:06 - Visibility Marketing Activities for Your Business7:21 - Repurpose and Share Older Content that Performed Really Well in the Past9:23 - Pitch Yourself to Collaborate with Another Business Owner10:52 - Show Up in Facebook Groups 11:21 - Optimize for SEO12:37 - Keep Evergreen & Video-Based Content Top of Mind14:06 - Schedule Your Visibility Activities Links + Resources mentioned in this episode:Episode 33Episode 21Brands that Book with Davey JonesEpisode 3More ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

This week I interviewed double board-certified physician in Physical Medicine & Rehabilitation and Anti-Aging/Regenerative Medicine - Dr. Elizabeth Yurth.  Dr. Yurth has more than 30 years of clinical experience and continues to stay at the forefront of orthopedics, cellular and regenerative medicine. We discussed the problem with modern day orthopedics along with:- how to halt the progression of arthritis- importance of balancing hormones- how Dr. Yurth repurposes prescription drugs- her favorite supplement stackand her one tip to get your body back to what it once was!Connect with Dr. Yurth:https://boulderlongevity.com/Links:Interested in Upgrading your Mitochondria, Improving Energy and Sleep! Check out Troscriptions: https://bit.ly/4ik5kK5Use Discount Code for 10% OFF: EATCLEAN----Watch Get Lean Eat Clean podcast video episodes on YouTube!YouTube.com/@briangryn3680-----How to Take Simple Steps to Reclaim the Body, Energy, and Strength You Had 10-15 Years Ago Using My Stepladder System:https://www.stepladdersystem.com/----B.rad Whey Protein Isolate Superfuel:The Best Protein on The Planet! Available in Two Delicious Flavors: Vanilla Bean and Cocoa BeanUse Coupon Code glec10off for 10% off your order!Amazon (case sensitive): GLEC10OFFB.rad Nutrition.com: glec10offhttps://a.co/d/731gssV----My favorite health bars with clean ingredients!https://www.eatprima.com/BRIAN6816310% OFF with this link!----| Listen to the Get Lean Eat Clean Podcast |►Apple Podcasts | https://podcasts.apple.com/us/podcast/get-lean-eat-clean/id1540391210►Spotify | https://open.spotify.com/show/0QmJzYZsdV6tUNbDxaPJjS| Connect with Brian |►Website | https://www.briangryn.com►Instagram | https://www.instagram.com/bdgryn►Facebook | https://www.facebook.com/getleanandeatclean►Twitter | https://twitter.com/grynnerwinner

Branding and positioning are no longer optional, they are everything. If you're a real estate professional, local business owner, or entrepreneur, you must learn to market like a pro. The truth is, less than 1.7% of organic video content gets seen, and that's why you have to 10X your output. In this episode, I break down my MAGNET sales cycle: Marketing, Attract, Grow, Nail the Sale, Execute, and Transform. This is the same framework that took me from a brand-new agent to a top 1% producer and helped me build a multimillion-dollar business. Discover why consistent content creation positions you as the authority, attracts high-quality leads, shortens your sales cycle, and creates raving fans who refer you over and over again. If you're ready to dominate your market, build unstoppable authority, and future-proof your business, this episode is your game plan. If you're serious about 10X'ing your content and showing up everywhere your dream clients are, you need to be using Repurpose.io. It takes one video and automatically distributes it across all platforms in the right format with your branding. Total game-changer.

One of the biggest benefits of creating your signature talk and framework is that you don't just use it once; you can repurpose it over and over again.In this episode, I talk with Thought Leader Academy graduate Eloisa Marquez-Gonzalez, who shares how she's taken the signature talk and framework she developed with us and adapted it for different audiences, topics, and speaking engagements.Eloisa has spoken on everything from sustainability to operational excellence to partnerships, but at the core of each talk is her Optima Framework. By simply giving it a new lens depending on the audience, she's able to stay consistent in her message while making it relevant to each event.You'll hear us discuss:Why repurposing your framework saves you time and energy while reinforcing your thought leadership.How Eloisa tailored her talks to different audiences, including business leaders, engineers, and bilingual groups, without reinventing the wheel each time.The importance of preparation and asking smart questions, which helped Eloisa get referred to new speaking opportunities even before event organizers saw her present.What it looks like to niche down your message so your audience clearly understands who you serve and the value you provide.If you've ever felt like you need a brand-new talk for every opportunity, this conversation will show you how to work smarter, not harder - repurposing your signature talk and framework so your audiences remember you and your unique thought leadership.And if you'd like to create your own signature talk and framework that you can repurpose again and again, join us in the Thought Leader Academy. Links:Show notes at https://www.speakingyourbrand.com/440/ Eloisa's website: https://www.walkingtree.green/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect on LinkedIn:Carol Cox = https://www.linkedin.com/in/carolcoxEloisa Marquez-Gonzalez (guest) = https://www.linkedin.com/in/eloisamg/ Related Podcast Episodes:Episode 394: Getting Buy-In from Your Audience on Your Message: Live Signature Talks from Our Thought Leader Academy GradsEpisode 355: What a Signature Talk Is and What It Should be Doing for YouEpisode 288: A Framework for Creating a Signature Talk for Income and Impact   JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

In this episode of Five Minute Friday, we're answering one of the most asked questions inside the Boutique Hub: How do I go live and sell? If you've been nervous about starting live selling, or you're not sure where to begin, this episode gives you the confidence and tools to just start. Live selling is one of the fastest ways to grow your boutique sales, engage your customers, and create urgency online.

Podcasting for Financial Professionals is one of the best ways to grow authority, attract new clients, and stand out in a crowded market. In this episode, we sit down with Virginia Elder, host of Podcasting for Financial Professionals and founder of Podcast Abundance, to explore how video podcasting, SEO for podcasts, and short-form video can help financial advisors and service providers scale their businesses.If you've ever wondered how to start a podcast that actually converts listeners into clients, Virginia shares her proven CRAFT framework for podcast growth: Content, Repurpose, Action, Feature, and Track. She reveals how to create podcasts that provide real solutions to your audience's questions—whether it's about financial marketing, building trust, or repurposing content into reels and shorts for more visibility.

Hani Mourra is a software entrepreneur and creator of Repurpose.io, a platform that helps content creators save time by automating video publishing across all major social media channels. Top 3 Value Bombs 1. You don't need a big team or burnout to scale - build systems, leverage automation, and grow with intention. 2. One great feature - like automated TikTok repurposing - can be a massive turning point if it solves a real creator pain point. 3. Every video you create is a seed - plant it everywhere your audience hangs out to maximize your reach and resilience. Try out Repurpose.io and publish 10 videos for free - Repurpose.io  Sponsors High Level - The ultimate all-in-one platform for Entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity's Franchise Funding Guide at Franocity.com.