Podcasts about repurpose

Real Life Ben had a pretty heartfelt Father's Day. The kind that makes you wonder what to do with all those sentimental cards—save them? Repurpose them? Wallpaper a studio? He's thinking bigger: moleskin notebooks and sketchbooks as repositories for meaningful letters, doodles, and moments. He also caught You're a Good Man, Charlie Brown at SLOREP, which delivered all the nostalgia and Peanuts poignancy one could hope for. Devon saw Annie live and reports back that yes, the sun did come out. Meanwhile, he was also boots-on-the-ground at the No Kings march in Tyler, TX, where roughly 1,000 freedom fans turned out to peacefully protest monarchy (fictional or otherwise). Steven joined a parallel No Kings march in Atascadero and followed it up with some Father's Day chaos and a Mutant Crawl Classics game (ask him about severing arms for cybernetics). Also: he watched Predator: Killer of Killers on Hulu and is delighted to report that the 800 A.D. Vikings segment delivers exactly what the title promises—Vikings versus Predator. It's glorious. Future or Now Ben warns us all: Motörhead tried to tell you, but you didn't listen. At Download Festival, moshing got so intense that smartwatches started auto-dialing emergency services. Authorities had to step in and tell everyone to dial down the wearable chaos. We now live in a world where jumping to Ace of Spades might trigger a 999 call. Rock responsibly. Steven, meanwhile, read a fascinating article on how old smartphones—millions of which end up in landfills—can be repurposed into micro data centers for public services. From bus tracking to marine research, your outdated Galaxy S6 may be the next scientific hero. As Moore's Law slows, we ask: what if we used what we already have? Devon abstained this week. (Or did he transcend time itself? TBD.) Book Club: A Psalm for the Wild-Built This week we dug into chapters 2 and 3: The Best Tea Monk in Panga and Splendid Speckled Mosscap. The robot has arrived—and while it's delightful, the kids in the book might be in spiritual peril. We unpack the loneliness and disconnection the humans seem to feel, and how it echoes the Jedi's lack of attachments in Star Wars. There's also a curious debate about genre: is this science fiction or fantasy? When your tech includes nearly-immortal pocket computers and self-aware robots emerging from the woods, the lines get blurry. Next week: chapters 4–6 (Audible 6–8), including “An Object, and an Animal,” “Remnants,” and a dinner scene featuring grass hen and caramelized onions. If you're not hungry by the end of it, you're stronger than us.

Struggling to keep up with content creation? Imagine capturing 200 photos and videos in just 2 hours, enough to fill your content calendar for months! In this episode, we break down the ultimate batch content strategy that helps small business owners maximise their time and stay visible online without the daily stress of posting.Listen in to learn how to: Plan your shoot for maximum efficiency Capture diverse content in a short time Repurpose photos & videos across multiple platforms Stay consistent without spending hours every weekIf you're ready to work smarter, not harder, this strategy will change the way you create content forever!

Episode OverviewIn this episode, Kristen interviews Erin Schultz, founder of Her Personal Finance, about building a successful niche business serving women in medicine, tech, and law. Erin shares her journey from Harvard Business School graduate to personal finance educator and financial planner, discussing how she built an audience on social media and the power of niching down.Guest BioErin Schultz is the founder of Her Personal Finance (founded in 2015). She's a Harvard Business School graduate who specializes in helping physicians and research scientists balance student loan payments with retirement savings. Her online classes are offered in partnership with Mass General Hospital, and she has helped hundreds of clients navigate hospital benefits and financial planning.Timestamps[00:00] Introduction to Erin Schultz[01:15] Erin's Journey from Harvard to Personal Finance[03:54] Building a Social Media Presence[04:58] Engaging with Content and Community[08:19] The Importance of Niching Down[10:33] Personal Stories and Professional Connections[19:31] Adapting Content for Different Platforms[22:34] Resources and Final ThoughtsKey Takeaways1. Niche down ruthlessly - Erin's focus on women in specific high-earning professions allows her to become a true expert2. Personal stories drive engagement - Educational content performs worse than personal narratives3. Be approachable, not traditional - Standing out from "dusty old guys from Fidelity"4. Repurpose content strategically - Same story, different formats for different platforms5. Address real pain points - Fertility costs, childcare planning, student loansConnect with Erin- Instagram: [@herpersonalfinance](https://instagram.com/herpersonalfinance)- LinkedIn: [Erin Schultz](https://linkedin.com/in/erinschultz)- Website: [herpersonalfinance.com](http://herpersonalfinance.com)- Bimonthly newsletter covering topics like car payments, 401(k)s, and student loans

We're diving into one of the most important relationships in my entire life today: me and ChatGPT

We're diving into one of the most important relationships in my entire life today: me and ChatGPT

In this episode, Ross lays down the law on modern content distribution and why "hoping it goes viral" isn't a strategy. He breaks down the five most common mistakes marketers make with distribution, highlights the new reality of reaching audiences in the AI and multi-channel era, and walks you step-by-step through building a powerful, repeatable distribution system that delivers results. If you've been creating high-quality content but struggling to get it in front of the right audience, this episode gives you the system, mindset, and framework to turn things around. Key Takeaways and Insights: Hope Is NOT a Strategy Pressing “publish” is not enough to drive content success. Distribution is what transforms good content into great, high-impact content. If no one sees your content, it may as well not exist. 5 Common Distribution Mistakes Publish Once, Then Disappear Celebrate distribution, not just publishing. Implement a content distribution calendar to continuously share and promote assets. Relying on a Single Channel Multi-channel presence is essential to stay top of mind and generate multiple touch points. Don't stick to just LinkedIn or X — explore YouTube, Reddit, newsletters, Slack groups, and more. Assuming Organic Reach is Guaranteed Social and SEO algorithms don't owe you visibility. Use rented platforms to build owned ones (e.g., newsletters), and pair organic with smart paid amplification. Not Repurposing Content A blog post should become a LinkedIn carousel, a video, a thread on X, a newsletter, etc. Embrace the mantra: Create Once, Distribute Forever. Failure to Track Performance You can't optimize what you don't measure. Use tools like GA4, HubSpot, Ahrefs, etc., to analyze what's working. How to Build a Real Distribution System Audience & Content Market Fit Research Understand who your audience is, their interests, pain points, and where they hang out online. Go beyond business competitors — study top-performing content in other niches (MrBeast, Yoga with Adriene, etc.) to understand attention mechanics. Create a High-Value Pillar Asset Choose a format (blog post, video, case study, podcast, etc.). This asset will form the nucleus of your distribution efforts. Repurpose & Atomize Break your pillar asset into quotes, clips, carousels, threads, email snippets, and more for long-term promotion. Define Distribution Across PESO Paid (ads, boosts) Earned (press, influencer shares) Shared (social, communities) Owned (newsletter, blog) Measure Everything & Iterate Use data to guide future efforts and content decisions. Recommended tools: Google Analytics 4, HubSpot, Ahrefs, SparkToro, UTM dashboards, and Distribution.AI. Resources & Tools:

Tell us what you think of the show! This Week in Cleantech is a weekly podcast covering the most impactful stories in clean energy and climate in 15 minutes or less featuring Paul Gerke of Factor This and Tigercomm's Mike Casey.This week's episode features special guest Ari Natter from Bloomberg, who wrote about how the Trump administration plans to repurpose Biden's $400 billion green bank to fund loans for nuclear, geothermal, and critical mineral projectsThis week's "Cleantecher of the Week" is Mayor Mondale Robinson of Enfield, North Carolina. He led a plan to build a solar farm, resilience hub, and weatherization center in Enfield, cutting $650 monthly energy bills, replacing crumbling grid infrastructure, and using clean energy to bring jobs and economic independence to a historically Black, underserved rural community.This Week in Cleantech — June 6, 2025The Supreme Court Just Started a Permitting Revolution — HeatmapU.S. Oil Companies Are ‘Battening Down the Hatches' — The New York TimesWhy Wind And Solar Make Grids More Vulnerable to Blackouts — The Wall Street JournalChinese battery glut plugs into solar boom to power Pakistan — The Financial TimesTrump Plans to Tap Biden's Green Bank to Make Billions in Loans — BloombergNominate the stories that caught your eye each week by emailing Paul.Gerke@clarionevents.com

Send us a textSocial media expert Christine Blasdale shares her journey from America Online columnist to podcaster and business coach, revealing strategies for authentic branding and content creation. Her 25+ years of experience offers invaluable insights into building expert authority and connecting with audiences through the power of video content and personal storytelling.• Christine's career began at America Online writing for audiences aged 8-80, teaching her to communicate with diverse demographics• The trifecta of audience desires: health, wealth (freedom and financial security), and love• TikTok described as "the wild, wild West" of social media, offering immediate news and creative opportunities• Video content is essential for social media success across all platforms• The "win-win-win" strategy ensures audience, business, and creator all benefit• Overcoming imposter syndrome is crucial for entrepreneurs to share their expertise• Website tips include adding welcome videos to create personal connection• Repurpose content across platforms and recycle successful past content• Focus on being authentic rather than perfect in your content• Support small businesses and use purchasing power intentionallyBook a complimentary strategy session at expertauthoritycoach.com or take the expert authority quiz at expertauthorityquiz.com to evaluate your expert authority status.Buzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showKeep Shining- Shanna Star

this episode of Building the Premier Accounting Firm with Universal Accounting Center President Roger Knecht, podcast publicist Christina Lenkowski explains how accounting professionals can leverage podcast guest appearances to position themselves as authorities, build trust, and grow their businesses. Learn the strategies to educate potential clients, repurpose content, and create effective calls to action for lead generation through podcasting. In This Episode: 00:05 Introduction to the Premier Accounting Firm 01:30 The Rise of Podcasting in Marketing 04:41 Building Trust Through Podcasting 07:34 Educational Value and Authority in Podcasting 10:46 The Balance of Sharing Expertise 12:02 The Evergreen Nature of Podcast Content 17:08 Crafting a Compelling Guest Pitch 21:56 Creating Engaging Offers for Podcast Audiences 25:36 Maximizing Podcast Listening Experiences Key Takeaways:

Are feeling overwhelmed by the constant demand for fresh content? Do you feel confused about how to actually repurpose your marketing content across several platforms? This episode of the Vibrant Artist Podcast is your go-to guide. I dive into why repurposing your content is powerful and time-saving, what content repurposing actually is, and actionable strategies - including specific examples related to creative art businesses - to help you repurpose your existing marketing content effectively.In this episode, you'll learn how to transform a single piece of content into multiple formats, saving you time and amplifying your message across various platforms. This episode is both practical and inspiring, ensuring you can implement these techniques without adding stress to your creative process.Tune in to discover how to make your content work smarter for you, allowing you to focus more on your art and less on the marketing grind. This episode is perfect for artists, designers, and creative business owners looking to streamline their marketing efforts while staying true to their authentic voice.Don't miss this opportunity to learn how to maximize your content's potential and keep your creative energy flowing.--------------------------------------------------------------------------------------------Links:Opus Clip Pro (for pulling short clips from long form videos)FREE Aligned Habits Challenge (through May 31)Send a Fan Mail Message!If you've found this episode helpful or inspiring, feel free to support the podcast via Ko-fi

Ever wonder how some entrepreneurs seem to do it all—run thriving brands, parent like a boss, AND stay consistent with their content? In this episode of Communication Queen, Kimberly Spencer pulls back the velvet curtain on the transformational strategy that powers her content machine: the 3:1 Ratio. What's the 3:1 Ratio? It's not just a productivity hack—it's a QUEEN strategy rooted in storytelling and leverage. Kimberly reveals how one golden nugget from a client convo, podcast ep, or coaching session turns into a kingdom of content—from social posts to email funnels, podcast topics, and beyond. With three kids (including a newborn), multiple businesses, and a best-selling book on deck, Kimberly walks her talk—and shows you how you can, too. This episode isn't about doing more. It's about doing smarter. Simpler. Louder. And in true Queen style: with unapologetic purpose. Whether you're burnt out from creating one-off content or you're just ready to scale without sacrificing your sanity, this episode will flip the script on how you think about marketing. Grab your crown, press play, and prepare to reign over your content strategy like never before.

Non-Negotiable Systems Every Faith-Driven CEO Needs to Scale to 7 Figures Is your to-do list growing faster than your revenue? Are you hustling more but seeing less peace? In this episode of Unapologetically Unstoppable, Jeanette breaks down the 3 essential business systems every Kingdom-minded CEO must implement to scale to 7 figures—without losing their soul (or their Sabbath). From white-glove onboarding to Spirit-led scheduling and evergreen content creation, these systems aren't just practical—they're prophetic. Rooted in Proverbs 24:3, you'll learn how to build your business with wisdom and establish it with understanding. “By wisdom a house is built, and through understanding it is established.” – Proverbs 24:3 In This Episode: ✅ The Client Operating System that makes onboarding seamless and scalable ✅ CEO Time Zones and why Sabbath comes before sales ✅ The Content Machine method that multiplies one video into a full marketing strategy ✅ How to use SOPs so your team can run the vision while you rest ⏳ Episode Breakdown: 00:00 – The chaos is real, sis! 00:09 – Why these 3 systems are essential to scaling with peace 01:10 – White-glove onboarding on autopilot 03:00 – Time-blocking with the Holy Spirit 05:30 – Evergreen content that works while you rest 06:45 – Why SOPs are your rest strategy in disguise

Join Lori in a conversation with Jessie Freschl, CEO of Freschstyle and Founder of Repurpose Wardrobe, as they explore how luxury fashion can be a catalyst for meaningful change and sustainability. This is just one powerful example of how creativity and purpose can come together to make a lasting impact!   Here are the things to expect in this episode: Jessie's journey from a fashion background to founding Repurpose Wardrobe. The inspiration behind Jessie's decision to create a nonprofit centered around luxury clothing. How fashion can build relationships, foster learning, and develop skills. How Jessie's Renew Program supports and empowers students. And much more! Jessie's Website: https://www.jessiefreschl.com/ Jessie's LinkedIn: https://www.linkedin.com/in/jessie-freschl-763a5814/ Jessie's Substack: https://www.jessiefreschl.com/substack Jessie's Instagram: https://www.instagram.com/freschstyle/ Repurpose Wardrobe Website: https://shoprepurpose.org/ Repurpose Wardrobe Instagram: https://www.instagram.com/shoprepurpose/ RENEW Program Website: https://shoprepurpose.org/pages/the-curriculum?_ab=0&key=1713198248405   Connect with Lori Kranczer! Website: https://linkphilanthropic.com Email: info@linkphilanthropic.com   

Entérate de lo que está cambiando el podcasting y el marketing digital:-El podcasting se dispara: creadores se acercan a los mil millones en ingresos.-Repurpose.io: la plataforma que automatiza la reutilización y distribución de tu pódcast en redes sociales.-Impulsan la creación de pódcast ciudadanos con apoyo municipal.-Anuncian los ganadores de los Premios Podstar 2025.-Cinco tendencias clave en pódcast y newsletters.-IVoox lanza los feeds privados para ampliar la distribución de pódcast de pago.Patrocinios ¿Estás pensando en anunciar tu negocio, producto o pódcast en México? En RSS.com y RSS.media tenemos la solución. Contamos con un amplio catálogo de pódcast para conectar tu mensaje con millones de oyentes en México y LATAM. Escríbenos a ventas@rss.com y haz crecer tu idea con nosotros.Entérate, en solo cinco minutos, sobre las noticias, herramientas, tips y recursos que te ayudarán a crear un pódcast genial y exitoso. Subscríbete a la “newsletter“ de Via Podcast.

Need a few quick ideas to improve your marketing? In today's episode, I'm sharing five steps you can take this week to easily step up your marketing. The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.Review the Show Notes:Clean up your Instagram profile (1:30)Reach out to another small business (8:30)Record behind-the-scenes and a day-in-the-life (11:25)Follow-up with your cold inquiries (14:10)Repurpose a blog post for social media (16:35)Connect with Sabrina:Tripod: amzn.to/4cZBUzm What's Your Photographer Marketing Personality? Quiz: sabrinagebhardt.com/marketing-quizInstagram: instagram.com/sabrinagebhardtphotographyWebsite: sabrinagebhardt.com Hosted on Acast. See acast.com/privacy for more information.

This week's episode of Creatives on Fire is a rapid-fire breakdown of how to get more eyeballs on your top-performing blog posts without creating new content from scratch. These ideas will help you stretch the life of your posts, build momentum, and ultimately increase your traffic, engagement, and income. https://creativesonfirepodcast.com/episode195 You've already done the hard work. Now let's make that blog post work even harder for you. Why You Should Be Repurposing Blog Content If a post is performing well, don't let it sit idle. Instead of constantly creating something new, build systems around redistributing your best content to give it a longer shelf life. Whether it's via social, email, video, or products—there are countless ways to extend the value of your top content. Here are 13 creative ways to do exactly that: 1. Pull a Quote and Share It as Text on Social Media Find a powerful line or tip from your blog post and share it as plain text on a colorful background. This works great on Facebook, Instagram, and even in stories. Add the blog link in the first comment or the caption to drive traffic. 2. Turn Blog Graphics into a Social Carousel or Reel Take 5–10 graphics or photos from the blog post and create a quick-scroll carousel or a short video reel. This is perfect for Instagram or Facebook and helps breathe new life into your visuals. Bonus tip: Use a tool like Post Planner (linked below in the episode) to put your graphics on autopilot. 3. Create Multiple Pinterest Pins Don't stop at one pin. Create 5–10 different versions with varied images and headlines. Use different boards—including a board dedicated to that one blog post if it performs exceptionally well. 4. Create a Long-Form Tutorial Video If the post is a how-to or recipe, turn it into a YouTube video or a longer Facebook/Instagram tutorial. Walk your audience through the steps while linking to the original post for the full details. 5. Share It in Stories as a Talking Point Pop into your Instagram or Facebook stories and talk about the post. No editing required. Just share what it's about and why it's worth their time. Add a link sticker to send people directly to the post. 6. Share It on Syndicated Sites Find niche-specific platforms like Hometalk, Foodgawker, or CraftGawker (depending on your niche) and submit your content. Always tag relevant brands or creators—they may reshare and expand your reach even further. 7. Turn It into a Digital Product or Ebook Copy and paste your post into ChatGPT or Canva Docs and ask it to format it as an ebook. Sell it as a low-ticket product or bundle it with similar content in your shop. 8. Make It a Lead Magnet Use your most popular post as an opt-in offer. For example: “Want to learn how to make a perfect messy bow? Grab the tutorial here!” Collect emails and deliver the blog post as the freebie. 9. Repurpose It for Your Email List Paste the first paragraph or a juicy snippet into your weekly newsletter with a link to the full post. You can even pull content from old posts this time last year—done is better than perfect! 10. Link It to Other Blog Posts Add links to this top-performing post at the bottom of other related content. This internal linking helps readers (and Google) stay on your site longer and see your most valuable content. 11. Use It in a Roundup Post Create a themed roundup that includes the top blog post. If your lemon bundt cake is going viral, write a “Best Lemon Desserts” roundup and include that post (plus two to three more). Internal linking and SEO win-win. 12. Record It as Audio or Podcast Content Add an audio version of the post to your blog (tools like Play.ht or ConvertKit's new audio block work well), or reference it on your podcast. You can even read it word-for-word as an episode. 13. Mention It in Your Live Video or Stories (Bonus Tip!) Talk about the post while you're live or in your weekly stories. Use keyword triggers and automated tools to send the link when viewers comment. This is great for engagement and email list growth. Make Repurposing a Habit, Not a One-Off Choose 3–5 of these ideas to start with and build a routine. Repurposing doesn't have to be overwhelming—just intentional. Add these steps to your content checklist and watch your reach and results grow. Got another creative way to repurpose a post? Share your favorite method in the comments on the blog. offers free consultations and would love to help you share your story with the world! Links Mentioned in the Episode: Spark Coaching + Melanie 24/7 FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

“It doesn't feel like work. And it's only possible because you guys have spent your hours on the edit. That's why I work with Seven Million Bikes Podcasts.”(THIS EPISODE WAS CREATED IN 3 HOURS!!)I talk to Radim Malinic — creative director, TED speaker, six-time author, and host of the Mindful Creative Podcast — about how launching a podcast changed his business forever.Since January 2024, Radim has released over 140 episodes, grown his audience, and turned his podcast into a lead-generation machine — all while working just four hours a day across multiple businesses.We cover:How podcasting helped him land clients across his design, publishing, and coffee companiesThe biggest workflow mistakes people make (and how to avoid them)The tools that save him hours every week — Calendly, Riverside, Claude, Mailchimp, and moreWhy quality audio is a non-negotiable in 2025How he's using his podcast to write his next book — liveWhy guest booking and editing should never be DIY if you're running a business10 reasons to start a podcast for your businessBuild your brand through storytelling – It lets you share your vision, values, and voice authentically.Reach new clients and generate leads – Radim mentions converting guests into clients.Network with high-level professionals – You get to “pull up your chair to the big boys' table.”Create content at scale – With an efficient system, you can produce multiple episodes quickly.Increase credibility and authority – Being a podcast host positions you as an expert.Support other business efforts – Radim aligns podcast themes with book launches.Turn complex ideas into conversations – Helps share nuanced thoughts in a human way.Boost visibility without paid ads – Leverages word-of-mouth and organic discovery.Easy integration with newsletters and email marketing – Radim connects his show directly to a 7.5k list.Repurpose conversations into products (books, consulting) – Radim is writing a book “live” from episodes.If you're a business owner still on the fence about starting a podcast — this is your sign.

In this episode, I sit down with Kathleen Kobel, an Amazon expert and passive income strategist, for a practical and eye-opening conversation on building revenue streams beyond your art or services. From flipping textbooks to becoming a successful Amazon influencer, Kathleen walks us through how creators—yes, even without a huge following—can start earning commissions through Amazon's Influencer Program and create content that keeps working for them in the background. If you've been looking for ways to diversify your income, monetize the products you already use, or add something scalable to your creative business, this episode is full of insights you can take action on today. We talk about: How Kathleen got started by reselling textbooks—and why simplicity is key when beginning What the Amazon Influencer Program is and how it actually works Why you don't need a big following to earn commissions on Amazon How to create UGC (user-generated content) that Amazon loves The types of product videos that perform well (and how to start with what you already own) How much time it really takes to see results—and why it's still worth it Product selection strategies that can make or break your earnings Why Amazon does most of the heavy lifting when it comes to marketing How this can be a truly passive income stream with upfront effort Creative ways to repurpose content and save time This is a must-listen for anyone looking to add passive income streams to their creative business without burning out or starting from scratch. Tools and takeaways: You can earn commissions even with a small or no audience UGC sells—real content from real people builds trust Repurpose what you're already using and loving Time investment up front can lead to long-term income Diversifying income creates more freedom and stability Amazon's built-in audience means less pressure on you to “sell” Passive income = more space to be creative elsewhere Start messy—it doesn't have to be perfect to work Connect with Kathleen Kobel Website: https://kathleenkobel.com YouTube: Kathleen Kobel Book: The Unconventional Business Model    

In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, and streamline editing.We also talk candidly about the fear, bias, and misinformation surrounding AI—and how to use these tools ethically and effectively in your creative business. Whether you're a seasoned content creator or just AI-curious, this episode will give you real-world examples, tool recommendations, and ideas for how to use AI without replacing your voice or your team.

On today's episode of the Craft Industry Alliance podcast, we're talking about quilt kits with my guest Michael O'Dell.    Mike is a Certified Registered Nurse Anesthetist who administers anesthesia in a pediatric hospital, but his passion has always been art.  He has worked with every material he's ever had a chance to get his hands on, and quilting came to the fore in 2018 when his wife took up the hobby.  As his wife worked on a 9-patch quilt as her first project, Mike saw each square as a pixel, which brought him back to his youth, drawing pictures one pixel at a time on early home computers.   Wanting to enhance his first pixel quilt, Mike discovered foundation paper piecing and saw the technique as a wonderful way to help others sew works of art.  His quilt pattern and kit company, Legit Kits, was founded to spread the feeling of accomplishment, which can only be experienced by making a masterpiece. +++++ This episode is sponsored by LastStitch.co.  Got fabric? Got crafts? LastStitch.co is your creative hub. Repurpose unique fabric for your own projects, sell your handmade goods, or even pass on your extra fabric to other makers. It's all about saving textiles and giving them a second life. Join the sustainable crafting community at LastStitch.co — where makers buy, sell, and save fabric, together. +++++ To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

Live, virtual, and hybrid events continue to be a strategic advantage for B2B marketers – offering original thought leadership and genuine human connection that AI can't replicate. In this episode, Amy Woods explores how live and virtual events can become high-performing engines for content – if you plan for it. From community-building to capturing thought leadership, you'll hear why events are a key part of a content strategy. Plus, insights from marketers who've turned conferences, customer gatherings, and virtual events into months of valuable, human-led content. Find out:Why events are the ultimate way to connect with your audience and capture authentic contentHow to build content plans around your event – before it even beginsWhat expert B2B marketers are doing differently with their eventsWays to repurpose event content across formats like blogs, podcasts, videos, and moreWhat to measure after the event to track ROI and keep the momentum goingImportant links & mentions:The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/How to Create Content that AI Can't Create https://www.content10x.com/323Creating and Repurposing B2B Research & Reports https://www.content10x.com/330Expert Interviews Miniseries https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared How to Repurpose a Virtual Event with Mark Huber https://www.content10x.com/225WorldDAB Case Study https://www.content10x.com/case-study-worlddab/Metadata Case Study https://www.content10x.com/case-study-metadata/B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In this episode, Chalene Johnson gets real about how AI (especially ChatGPT!) can seriously upgrade your life—think second brain status. Whether you're skeptical or low-key scared of tech, Chalene's here to walk you through how AI can help you make smarter decisions, save time, boost productivity, and honestly, just feel way less overwhelmed. She shares personal stories (mold drama, anyone?) and real-world prompts that show you exactly how to use ChatGPT for everything from communication to business to fitness and even healing your body. If you've ever thought, “I wish I had an expert for this,” spoiler alert: you kind of do now.

Episode Show Notes Here: https://sociallyausome.com/post/168-how-to-repurpose-like-an-adhd-ceo-ft-fellySummaryStruggling to stay consistent with content because ADHD keeps hijacking your plans? In this episode, repurposing strategist Felly Day shares a remix method that turns one core idea into dozens of posts—without burnout. This ADHD-friendly strategy is built for creators who want visibility without the chaos.

From urgent housing needs to the rapid growth of e-commerce, communities everywhere are under tremendous pressure to rethink and reuse existing spaces. On this episode, host Greg Bedalov sits down with two local leaders to discuss how their communities are adapting.Special GuestsSean Gascoigne, Director of Community and Economic Development at the Village of BloomingdaleStaci Springer, AICP, Community Development Director at the City of Wood DaleDive DeeperIn this episode, Sean and Staci discuss the growth of data centers in Chicagoland. For a deeper dive on how DuPage communities are adapting to and benefiting from data center investment, read our blog. One of the strengths of DuPage County is our economic diversity. Communities like Wood Dale and Bloomingdale aren't dependent on a single industry, which gives them more resiliency. Learn more about the region's economic diversity and other key advantages here.Chicagoland was recently named the #1 U.S. metro for corporate relocation for the 12th consecutive year; that was, in large part, due to the creativity and business-friendly mindset of community leaders like Sean and Staci. To learn more about Chicagoland's #1 ranking, start here.As always, we'd like to thank the College of DuPage for supporting today's episode. To keep up with what's happening in DuPage County and the Chicagoland region, follow Choose DuPage on social media or visit ChooseDuPage.com/Ready.

In episode 677, Debra Eckerling teaches us how to start a successful podcast or live stream by leveraging our existing food blog content and audience. Debra Eckerling is a goal-strategist, workshop leader, and award-winning author and podcaster. The creator of The DEB Method for goal-setting simplified, Debra works with individuals, teams, and businesses on personal and professional projects, networking strategy, and book/book proposal development. She hosts GoalChatLive/GoalChat and the Taste Buds with Deb podcasts, and is the author of "Your Goal Guide" and "52 Secrets for Goal-Setting and Goal-Getting." In this episode, you'll learn how to break through common barriers and launch a podcast or live show that supports your brand and expands your reach. Key points discussed include: - Podcasting doesn't have to be perfect: You don't need expensive equipment or flawless execution—just start recording and sharing your content. - Time management is key: Look at your current schedule and find ways to eliminate tasks or adjust priorities to make room for your podcast. - Leverage what you already have: Your food blog gives you a built-in niche, brand, and audience—use that as the foundation for your podcast. - Networking is a major benefit: A podcast provides an opportunity to connect with experts, expand your network, and build relationships that can benefit your brand. - Start simple and evolve: Begin with a basic concept and let your show naturally develop based on what works best for you and your audience. - Repurpose your content: Use your podcast episodes in blog posts, social media, YouTube, and more to maximize your reach. - Commit to consistency: Whether you publish weekly, biweekly, or monthly, sticking to a regular schedule is essential for audience growth. - Treat your podcast like an appointment: Schedule time for your podcast work and honor it as you would any other important commitment. Guest Details Connect with Debra Eckerling Website | Instagram

S4E16How to Repurpose Your Book Content into Courses, Workbooks, and Printables!SUMMARY:Your published book is just the beginning! In this episode, Cindy and Tammie show you how to maximize your content by transforming your existing books into courses, workbooks, and printables—creating multiple income streams from one product. Whether you're publishing nonfiction, children's books, or even activity books, we'll walk you through how to use AI tools like ChatGPT to generate new assets quickly and how to design materials with A Book Creator. You'll also learn where to sell these new products—from your own website to platforms like Etsy and Teachers Pay Teachers. If you want to expand your reach and increase your earnings, this episode is packed with actionable strategies!Show Notes/Links:Links to Mentioned Tools:A Book Creator: https://kdp4b2b--aududu.thrivecart.com/3-day-free-trial-membership/ChatGPT (OpenAI): https://chat.openai.comDALL·E (AI Art Generator): https://openai.com/dall-eCanva: https://www.canva.comTeachable: https://teachable.comEtsy: https://www.etsy.comTeachers Pay Teachers: https://www.teacherspayteachers.comOther resources:Tammie's A Book Creator 3-Day Trial Affiliate Link: https://kdp4b2b--aududu.thrivecart.com/3-day-free-trial-membership/Get 40 free listings when you open a shop on Etsy: https://etsy.me/3XhW8xdPuzzle Book Courses Bundle:https://www.aiselfpublishingbooks.com/ai-sp-seven-puzzle-book-coures-bundle-plus-activity-puzzle-bonus-course-p1Creating Children's Picture Books with AI course: https://www.aiselfpublishingbooks.com/spchildrenspicturebooksaicourseColoring Book Course: https://www.aiselfpublishingbooks.com/spcoloringbooksaiFree AI for Self-Publishers Webinar Course: https://www.aiselfpublishingbooks.com/6de7cd75Get "12 Months of Book Ideas - 365 Ideas for Low Content Books" eBook as a bonus when you use Cindy's Affiliate Link to purchase Publisher Rocket: https://aududu--rocket.thrivecart.com/publisher-rocket/Cindy's Metricool Link: https://i.mtr.cool/CARGUFCindy's MailerLite Link: https://www.mailerlite.com/a/82bb987c5379Cindy's Publisher Rocket Link:  https://aududu--rocket.thrivecart.com/publisher-rocket/

#328 In today's episode, we are joined again by the multi-talented Jeff Sieh. He and Erik Fisher continue the conversation they had about creativity and turn to the art of content repurposing. Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and Erik explore strategies to extend content lifespan and engage diverse audiences. They also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Join Erik and Jeff as they uncover the magic of content repurposing and its potential to elevate your brand and business. (Original Air Date - 2/1/24) What we discuss with Jeff: + Embracing multiple platforms to reach diverse audiences. + Leverage technology to expand presence and reach. + Repurposing content for wider reach and engagement. + Consider platform consensus before posting content snippets. + Make money by promoting items during videos. + Repurpose content wisely, not sleazily, for efficiency. + Recycling content through AgoraPulse for audience reach. + Repurposing podcast content into valuable ebook for audience. + Video editing transition to text-based; custom templates. + Descript: versatile tool for screen recording/transcripts. + Find Jeff's content at jeffsieh.com/descript101  Links and resources from this episode: Amazon Influencer Program Descript 101 Dealcasters Castmagic Ecamm For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Reposting vs Remixing: What's better? In this special 50th episode of Bathroom Breaks, Daniel Murray is joined by the birthday boy, Jay Schwedelson, to discuss how to properly repost across different social channels.  And why reposting without context could be killing your reach on LinkedIn and how to remix instead. If you're a marketer who wants to grow your audience through smart content curation and remixing, this is the episode for you. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Coming up with ideas for content and hooks is hard. However, the YouTube team is looking to make that easier. Today's show features an update from Lauren on the YouTube Creator Insider team, plus a clip from Adam Mosseri sharing an update about edits.After the rap song, I share a book I'm reading that has killed my desire to work for Instagram or Meta. Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Announces New Inspiration Ideas and Repurpose.io (YouTube)Interview with Repurpose.io CEO, Hani Maura (Podcast)When Is The Edits App Coming? (Instagram)Book Recommendation - Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism (Amazon)  Enjoy Ad-Free Episodes: Patreon Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Let's kick off Q2 with some serious content planning strategy! I'm joined once again by KSA's (content calendar queen) Samantha, to walk you through the ultimate content planning framework—Organize, Schedule, Repurpose. Whether you're live launching or leaning on evergreen funnels, this episode will help you build a sustainable content calendar that actually converts. From choosing monthly themes and prioritizing offers, to using tools like Trello, Asana, and Miro, you'll walk away knowing exactly how to streamline your strategy and simplify your content life. Press play now!

In this episode of the Econ Dev Show, host Dane Carlson speaks with marketing consultant Alissa Sklar about effective digital strategies for economic development organizations. They discuss leveraging AI tools while maintaining an authentic voice, website management tips for small EDOs, content amplification through LinkedIn, and how to build partnerships with educational institutions. Alissa offers practical advice for economic developers wearing multiple hats, emphasizing how to maximize impact with limited resources and time. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Actionable Takeaways Use AI tools like ChatGPT to draft content, but always rewrite it to match your organization's voice and verify all information. Amplify LinkedIn posts by having your director and board members repost content with additional commentary to significantly increase reach. Define clear objectives for all marketing content (website visits, downloads, event attendance) before creation. Avoid using auto-translate features that might make your organization appear to have capabilities it doesn't. Partner with local universities or community colleges for mutually beneficial marketing projects. Repurpose and leverage the same content across different platforms to maximize efficiency. Develop a consistent hashtag strategy for your organization's social media posts. Focus website content on what visitors need rather than internal organizational structures. Build relationships with educational institutions to connect with future business leaders. For small EDOs, prioritize quality website content over trying to maintain presence on too many platforms. Special Guest: Alissa Sklar.

Are you keeping up with the AI revolution, or are you getting left behind?AI is not here to replace us—it's here to enhance us! And if you're an entrepreneur or aspiring entrepreneur in 2025, leveraging AI is no longer optional—it's a game-changer.In this episode of The Happy Hustle Podcast, I'm pulling back the curtain on some of the most effective AI strategies we discussed at the Montana Mastermind Epic Skiing Adventure. So, let's break it down. Here are eight tactical ways to leverage AI right now to increase efficiency, boost productivity, and ultimately make more money while creating time, financial, and creative freedom.Create Content Faster Than EverContent is king, and AI is the ultimate power-up!With tools like ChatGPT, Jasper, Opus Clip, Canva AI, and Claude, you can:Write emails, blogs, and social media posts in your own voice.Repurpose long-form content into bite-sized social clips effortlessly.Use AI-powered Canva to create stunning visuals without design skills.Automate Lead Generation & QualificationAI can help you build a lead pipeline on autopilot!With tools like Clay.com, Instantly.ai, and Surfer SEO, you can:Scrape leads and enrich data automatically.Personalize outreach with AI-driven messaging.Optimize inbound traffic with AI-powered SEO tools.AI-Powered Podcast & Video ScriptingEver wish you had a content-writing assistant? AI's got your back!With Castmagic, ChatGPT, and Opus Clip, you can:Auto-generate scripts, outlines, and engaging questions.Pull out timestamps, quotes, and key takeaways.Repurpose one podcast episode into multiple short-form videos.Hyper-Personalized Marketing at ScaleGeneric marketing is dead—AI makes it personal.With Persado, ConvertKit AI, and ManyChat, you can:Create AI-driven email sequences tailored to individual behaviors.A/B test emotional triggers, tones, and CTAs for max engagement.Automate the perfect send time for higher open rates.AI-Assisted Sales Calls for Higher ConversionsWhat if you had a personal sales coach in your ear? AI makes it happen!With Attention.ai, Fireflies.ai, and Lavender, you can:Get live objection-handling prompts during sales calls.Have AI summarize calls and pull action items automatically.Optimize sales emails with AI-driven copy suggestions.Launch Digital Products on AutopilotTurn your knowledge into income—fast!With Koala.sh, Notion AI, and Gemini AI, you can:Generate eBooks, courses, and templates in a fraction of the time.Structure content with AI-driven organization and research tools.Build passive income streams while you sleep.24/7 AI-Powered Customer Service & ChatbotsNever let a customer slip through the cracks again!With Intercom AI, ManyChat, and Chatbase.co, you can:Set up AI chatbots to handle FAQs, bookings, and support.Automate DM responses on Instagram, Facebook, and WhatsApp.Solve 80% of customer issues without lifting a finger.AI-Driven Market Research & Smart Decision MakingData-driven decisions = business success!With ChatGPT Advanced Data, Perplexity AI, and TrendSpider, you can:Analyze market trends and customer behaviors instantly.Pull competitive insights and industry reports in real time.Make informed strategic decisions backed by AI-powered analytics.Let's face it—if you're not using AI, you're already behind. It's like refusing to use a calculator back in grade school—why make things harder than they need to be?AI isn't replacing entrepreneurs—it's enhancing them. It's here to help you work smarter, not harder, so you can focus on what really matters: building your brand, making an impact, and living life on your terms.And if you want to dive deeper into these strategies and get exclusive behind-the-scenes insights, make sure to check out the full episode.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

Finding what you love doing beats chasing money every time. Today on the IC-DISC Show, we're talking with John Sacco, owner of Sierra International Machinery, a trailblazer in the recycling industry. Starting as an agri-packaging business, John transformed the company into a recycling equipment powerhouse, moving from marketing Italian made machines, to designing their own balers and conveyors, and now offering a comprehensive range of recycling equipment with renowned service quality. He's been a lifelong industry advocate. Serving as past ISRI chairman and creating the "Repurposed" docuseries on Prime Video, a series showcasing how 75% of new American steel comes from recycled materials. Activities that help companies recruit talent by highlighting the environmental benefits of an industry often misunderstood by policymakers and the public. It's a great conversation revealing how critical recycling is for disaster recovery, processing debris, and supplying rebuilding materials. Listen in to hear why John believes finding your passion, as he did at age 59, brings more satisfaction than any bank account.     SHOW HIGHLIGHTS We explore Sierra's transformation from a leader in agri-packaging during the 60s and 70s to a pioneer in recycling machinery, sparked by the introduction of an Italian machine in the 1980s. John discusses the significance of Sierra's involvement with trade associations like ISRI, now REMA, emphasizing the role of advocacy in correcting industry misconceptions and celebrating milestones such as serving as chairman. John and I delve into Sierra's innovative marketing approach, highlighting their docuseries on steel recycling that unexpectedly gained popularity on Prime Video, enhancing the industry's image. He addresses the broader industry challenge of attracting and retaining talent, drawing parallels to Mike Rowe's advocacy for essential yet undervalued jobs. We highlight the environmental advancements in the U.S. steel industry, including its leadership in recycling and the significant role of recycled aluminum in the automotive sector. John shares advice on prioritizing passion over profit, emphasizing personal growth and the rewarding aspects of the journey, including attending industry conferences and personal milestones. He reflects on Sierra's collaborative team effort in expanding product offerings, driven by customer needs and market opportunities, while maintaining a strong reputation and high-quality service.   Contact Details LinkedIn - John Sacco (https://www.linkedin.com/in/john-sacco-8a8a1b10/) LINKSShow Notes Be a Guest About IC-DISC Alliance About Sierra International Machinery GUEST John SaccoAbout John TRANSCRIPT (AI transcript provided as supporting material and may contain errors) John: And there's a lot of misconceptions about our industry. So staying involved is, you know, I've done it and that's kind of why I've also done a lot in regards to the docuseries on our industry and stuff like that. Dave: Good morning John. How are you today? John: Doing good. Doing good, that's awesome, not bad. Dave: How are you today Doing good? John: Doing good. That's awesome, not bad. How are? Dave: you doing Dave. That's good, I'm doing great Now are you a? Native of California. John: Yeah, I was born and raised in Bakersfield, California. Dave: Oh, wow, Okay. So did you grow up around the scrap business? John: Well, actually I grew up more in the agri-packaging side of Sierra. We used to have a company called Sierra Bag and we used to supply agri-packaging products. We were at one point the leader in selling bagging and ties to the cotton industry. Years ago in the 60s and 70s, there used to be over 2.2 million bales a year of cotton grown in the San Joaquin Valley and we used to sell the bagging and use bags and make potato bags and onion bags. We had the recycled materials facility but I really wasn't involved with that. I was more involved during the summers as a kid working in the bag plant. Dave: Okay, so how did the transformation then go on your end to where you get more involved in the recycling space. John: Well, it started when my dad had found a machine out of Europe, out of Italy, and he thought that the market in America could use these machines. Which he was right. And at 19, by late 1985, his partner, 42 years, a buddy of his, who he met during World War II, was, he was ready to retire, he had some health issues and he was just ready to call it quits. And so, in early 1986, what he did was sold the Jagger packaging, bought his partner out and had me start marketing the machines. So, not knowing a whole lot about Ferris and non-Ferris, quite frankly, I was forced to learn it kind of on the fly and getting involved with selling the equipment. Dave: Okay, and did you get involved with the company right after you graduated from USC? John: I did. For two years I was on the agri-packaging side, traveling around to potato sheds, onion sheds, selling the products that we had, and then in 85, started going to the cotton gins. Also, we held a at the time a patent on the cotton module which when they harvested cotton in the field they'd make these big well, for lack of a better word a big log of cotton before they sent it into the cotton gin and we had a tarp for it into the cotton gin and we had a tarp for it. So when it if it rained because the harvesting of cotton was late September, early October and so if it rained it could ruin the grade so we had this cotton module cover and we had a patent. So we sold a lot of those throughout America to the cotton industry. Dave: Okay, and then it was shortly after that that you got more involved in the recycling machinery. John: That's correct. Yeah, when my dad sold all the agri-packaging in 86, all of that went away. So that was when he wanted me to market the machines, because I had taken marketing at USC. So I just basically said, hey, market these machines. Dave: That's what I've been doing ever since and there's a little more to it than that because at some point you all started developing your own machinery. Is that correct, that's? John: correct. We you know our clientele base also was in need of two-ram balers for the processing of non-ferrous materials, you know, aluminum, copper, and also in the fiber industry for paper. And so we decided to start building two-ram balers and hired an engineer who was at the time unemployed and got involved and built a plant down in southern Georgia and expanded today. So we finished, we opened up in October of 2008 and building two ram balers and conveyors for the metal side and also the waste sector. So that's grown nicely over the years. Dave: That is great. And then you guys have expanded your product offering. Then beyond that to other aspects, right? John: That's correct. Yeah, so you know, for recycled materials facilities we offer a wide variety of products from 2-ram balers, conveyors, shears, shear balers, portable balers, grapples and material handlers, so it's a wide variety of equipment that can go into a lot of different aspects of the waste sector and the recycled material sector. Dave: Okay, and then at some point, you became involved in the Trade Association. Was it ISRI then, or was that? John: Yeah, it was ISRI back. It was in the late 1990s that I got involved and you know I got involved, I enjoyed and it was fun for me on a personal level and then in two I was elected to be secretary-treasurer of at the time it was ISRI. It's now REMA, the Recycled Materials Association. So I did that stint, you know, as secretary-treasurer and you move up to chair, and I was chairman in 2011, 2012,. But have stayed involved with the Trade Association because I believe in having a strong voice for an industry in the states and in, you know, in the nation's capital. You know policymakers don't really know what we do and there's a lot of misconceptions about our industry. So staying involved is you know there's a lot of misconceptions about our industry. So staying involved is, you know, I've done it and that's kind of why I've also done a lot in regards to the docu-series on our industry and stuff like that. Dave: Okay, I can't believe that it's been 12 years ago. 13 years ago I guess that you were the chair. I think that's when I first met you in San Diego, I think on the aircraft carrier at a social function. John: Yeah, when we met on the aircraft carrier, that was 2010. Excuse me, that was 2000. Yes, it was 2010. And that was the final night party of ISRI at the time on the USS Midway, and at that party I was officially at that moment, the chairman of ISRI. So yeah, as long as it was, it does seem just like yesterday, david, and it was a great party. But yeah, it just seems like yesterday. Yeah, the sound of it is a long time ago. Dave: Wow, yeah, the time does go by. Now I'm curious, as your product line expanded, I'm curious was that more of a case of you just saw an opportunity and that's kind of what drove it, or was it more your customers coming to you saying, hey, we really need help in this area. Would you guys develop something? Or is it a mix of the two? John: Well, it's a little bit of everything. I have a great team here and the people at the time who was on the team, you know, said well, we should get involved with this type of equipment because we have a need for it. You know our customer base asked for it and you know I won't take the credit for it and you know it's I won't take the credit for it because in the end it's a team here at Sierra and you know I have a brother involved who's my partner now, his son, my nephew's involved and so over the years it's just it's about discussing what we can do, how we grow. How do we you know you got to grow your revenue. How do we grow it? And by adding different products into the mix. And then the manufacturer out of Italy, the Tabarelli family, they have a wide, they had the material handler. So we just started just a couple years ago starting to really, you know, push into that market and you know we'll gain our traction. It takes a little time but it's a team effort here and it's just a lot of people have. You know my general sales manager has been with us since 1988. And you know he has a lot of great ideas as well. So, as a team, we've worked together to develop the products we needed to come into the market. And what's really unique is when you deal with our company. There's, like I say, a wide variety of equipment that you can handle or you can purchase from Sierra and that we service. So we have the ability to sell a lot of different machines, yet we have the ability to service each and every one of those machines with the same intensity. So it's been good. Dave: No, that's excellent. With the same intensity, so it's been good. No, that's excellent. Do you? Is it that aspect of that ability to you know service, all that equipment? Is that one of the main reasons your clients choose you? What's the feedback you receive from your customers, as far as you know why they end up choosing you? John: Well, there's a lot of reasons. We have built, you know, a really good reputation and we work on it every day to improve. In our service department we carry the parts and we have the technicians, but we also have a very high quality piece of equipment. Series repurposed season one, season two really tells the story of our industry and, as the former chairman of israel, now rima, I keep advocating for the industry with what I do with our social media and you know, when you have two seasons on prime video, people notice that. So there's a lot of things involved. We have good people, we try to do the right thing at all times and that's our motto the Sierra way is the right way. It's not fancy. So I think there's a lot of things that we do that enhance our image and you know people like to do business with us because of all the above. You know, is it just one thing? You know, one customer may like the service, one customer may like our advocacy, which I've heard. A lot of people like our equipment per se, and there's just a lot of things that go into it. So I think it's multifaceted, dave, and it's just not one item. We try to just try to build everything we do, improve our marketing, our brand, improve our service. You know that's our motto is to try to get better every day. We don't want to be the best, we just want to be better, because being better is a journey that every day, if you come in the office and you say how can we be better, you don't rest on what you did yesterday. So it's, you know, we got a good culture, we got great people. You know our technicians also are a great face to the company, our salespeople as well. So I think it's just a multitude of things. Dave: Well, that's an insightful answer. I appreciate that. As far as that docuseries, I've always been curious what's the story behind that? Did you just wake up one day and say you know what I want to be on TV, or was it a little different than that? John: Oh, it's a lot different than that. Interesting how it all came about. A gentleman I've worked with Darren Doan for over a decade on creating content and stuff we've done together. We had this idea back I don't know 22, early 22, to do a thing called the Sierra Summit. We were going to bring in Mike Rowe and the top 100 metal processors in America have this big event and the Ukraine war broke out and what happened with that is a lot of processed steel out of Europe was handled through in Ukraine and our supplier of the Shears, portable balers, had a supply chain issue plus a pricing increase. That was dramatic. And so we decided well, we better keep our powder dry and not spend this money for the summit. And so about a month later things you know, the steel market for europe started settling, and I don't know. I just had this idea of doing this docuseries on steel making being made from recycled steel and start changing the narrative, because I got tired of hearing the word junk, waste, trash. And I think that was one of the biggest obstacles to our industry. And I don't know, I've been in front of the camera with my social media posts, so being in front of a camera didn't bother me. But telling the story of a steel mill using recycled steel as the raw materials coming from out facilities like our own here at Sierra was a fun thing. So I thought, well, you know, we could put our equipment in this, we can tell the story. We're going to advocate for the industry, we can get this out there. I never had any intention of getting it out to Prime Video. My whole intention was to tell a fun story in a cinematic way that people would like and find entertaining and educational. And it turned out to be just that. And so we did season two, where we actually what we learned from season one. So then we weren't focused on the output of rebar at cmc and the construction projects needing rebar, so we showed a lot of projects that had rebar. And where did the rebar come from? So you backtrack it all into the recycled materials and so, uh, it just kind of grew from that. I don't mind being in front of a camera, you know, wanting to be in front of a camera or not minding it, or I think are two different things, but the fact is that I enjoy creating the content. It's fun for me to get into a steel mill. It's fun to tell the story, to talk to people and you, you know, when I released the series, there's so many people who've used it to show their families what they do. You know there's so many people who don't understand what our industry is about. And then you got schools and you know companies using it, even like SAB they were season one. They used it for recruiting and safety and telling their story and CMC is the same as well as telling their story of how their steel mill is really the foundation of infrastructure, because you have to start with rebar and any hospital and school and manufacturing plant. You've got to start with rebar in any hospital and school and manufacturing plant and you know you got to start with rebar and rebar comes from recycled metal, so it's a good story and they've been able to educate people to draw, you know, to attract and retain talent. Our industry isn't the sexiest, so it's shed a light on our industry that our industry actually is doing more to reduce CO2 emissions than any other industry in the world today and it attracts people who want to do something good for the mother earth and have a good paying job at the same time. Dave: That's awesome. Did that surprise you when, like CMC and some other companies, use that as like a recruiting and education of themselves? John: No, that was part of my sales pitch to them. Dave: Okay, okay. John: I knew, for whatever reason, why I knew that our industry has we have an image problem this I know, and it was still there. And attracting and retaining talent is a struggle, and it's not just our industry. If you talk to any facility, any company in America today, they all have the same issues. You know, I've just finished filming at the Toyota Motor Plant in Troy, missouri, where they make cylinder heads and their number one issue is attracting talent in the mechanics. They can't find them. And steel mills same thing. Every industry in America is struggling to find talent, and so I know that if you don't tell your story, if you don't make your company look cool, who wants to come to work for you? Dave: Yeah yeah, it seems like Mike Rowe is kind of on a similar mission from a little different perspective, really trying to encourage, you know, more people to come into the trades. John: Well, mike Rowe, yes, and you know, look, mike Rowe is an incredibly successful human being and you know, he has to show. You know, dirty jobs and I think kind of that's what we are. We're dirty jobs but we're networked. You know, I don't say we're essential. Essential is a COVID word that the government used to pick winners and losers. You know, you go to the hospital, david. Do they take your essential science or do they take your vital science? Sure, they take your vital science, right. So our industry is vital for the health of the nation. You don't build a hospital with us, right? You know, if you build a hospital, expand a hospital, you got to start where, on the ground floor, you have to start with the foundation, and that starts with rebar that starts. That comes from our industry. You want to build a school? Same thing. You want to build a highway. You know the steel used in the highway. You know, when you think this, 75% of all new steel in America is made from recycled steel Three quarters, that is a monstrous percentage and it's only growing. And you know another thing that is vital to national security is a vibrant steel industry. Okay, you don't build Navy ships with plastic. You don't build a military without steel, right? So you better have a very vibrant and strong steel industry, at the same time saying that America's steel industry is the cleanest steel industry in all the world. Over 75% of our steel mills are EAS electric arc furnace steel mills that use recycled steel to make new steel. Well, why is that important One? We're producing the steel a country needs for our infrastructure, for our military, healthcare, education and our farming and food industry. We also do it in the cleanest way, because recycled steel at EAF reduces CO2 emissions in the 60 percentile. And now that there's more micro mills coming online, more straight line casting of products and steel mills, with the new mills coming online, which reduce the energy consumption and reheating and continuous casting, so you're actually starting to see the numbers improve versus the BOF furnaces that you see that are heavy in China and India and Russia and Europe, south America yes, there are new EAFs going to those parts of the world, but their main steel production comes from the integrated steel mill that uses coking coal and iron ore, which is far greater pollutant, gives us far greater CO2 emissions. So not only is our steel industry vibrant in the United States, we are the cleanest in all the world. So we really are leading the way and I think people. That's kind of why I want to tell the story because people don't. You know we did man on the streets. You know you get me started on this, but you know people don't know steel's the most recycled item in America today. People don't even know what a steel mill is. They don't even know where new steel comes from. You drive a car. You don't have any idea. The majority of the metal in that car comes from recycled steel or recycled aluminum, for that matter. So people don't know this. So it's been kind of fun telling the story with Repurpose and we're getting ready to. We just finished filming everything we need for season three of repurpose. It's going to be on aluminum recycled aluminum and our focus will be on driving the auto industry okay, because you know this, david, that you cannot build an aluminum motor block transmission housing or casings differential casings with virgin aluminum I did not know that. Dave: And it has to be made from recycled aluminum. John: So see this. People don't know this and why is that? because of the alloys, the strength of the material. To take virgin aluminum and then make all, put in all the additives to make the motor block the strength, you, um, you can't do it. So they use recycled aluminum, and you know toyota is a big user. And also recycled aluminum, you know it goes into the light weighting of um automobiles, which gives you much greater miles per gallon and you know produces co2. So again, people don't know this and so I'm enjoying telling the story and getting it out there. Dave: I can tell you have a real passion for the education and helping change or improve the image of the whole industry. John: Well, I think that our policymakers, like in California, we have a real problem in the state of California the automobile shredder they want to deem it hazardous waste facilities and that's just not fair. It's not accurate to recycle for recycling in its own right, but it's hugely detrimental to the raw material supply chain for our industry here in america. That makes all these products that we need. You know we talk about when you take it in the life of an automobile, what do you do with it? And the end of life of an automobile. When you shred it, you gain the, the steel, the aluminum, the copper, stainless and plastics. And what do you do with that? You recycle it and that gets repurposed into new steel, new aluminum, new copper products, new stainless, and it's so. You know. It's just detrimental because our image, because I'll guarantee you, if you walk the halls in Sacramento and you told people, do you know the car you drive that has aluminum transmission housing, that has the aluminum motor block can't be made with virgin aluminum, they wouldn't know that. And this is part of the education process and I think once people know more about what our industry is, they'll realize how vital we are and that's really been a lot of fun for me and you know season three, as we're getting ready to do it gonna use. You know our facility here in bakersville is. You know where we process aluminum? We bail it in the bailers we make. And it's a lot of fun to be able to say the bailers we sell, that process that bail aluminum, are made from steel that comes from recycled steel from ssab. That we did in season one. So it really shows the circularity of our industry and what real sustainability really is. You know it's a buzzword and people, quite frankly, just have no clue what it really means. So I'm trying to bring out the real identity of our industry and try to really change the narrative because it needs to be changed. Once we were heroes during world war ii by supplying the mills with all the metals they needed to fight tyranny, and now we're the bad guys. Dave: Um, that's, we got to get back to being the good guys again I agree, could I mean I, you know just general building anything in California has become more challenging and regulatorily limited. Do you think somebody could even put in like a new shredder operation today, or would it just take? Them Wouldn't even be able to do it Because it's considered hazardous waste Is this considered hazardous waste? John: Yeah well, it's just the process. Nobody, you know, it's just a really crazy process, but you know you reminded me of something. So we have these just absolutely horrific, devastating fires in LA right, and we saw the whole Pacific Palisades and Altadena, the Pasadena area just devastated. What industry is going to rebuild those neighborhoods? Dave: Yeah, the steel industry. John: Well, so when you clean up these neighborhoods and we have a new piece of equipment down there processing the metals and sending it down to a company at Long Beach to process, it's our industry that's going to rebuild these neighborhoods. We're cleaning it up because what's what is left after the fires? Metal products, and all these metal products are being processed and going to be repurposed and sent to mills, steel mills, aluminum copper foundries, and all this new material that they're making from that raw material is what's going to go into rebuilding these neighborhoods. And you can't rebuild a neighborhood without us because we're the raw material suppliers for all that stuff that goes into the housing from the rebar, from the foundation, steel stuff. Now you're going to see a lot more steel being used in the manual in the building of houses in this area because of the fire. What about appliances? You don't build appliances with plastic. Easy-bake ovens aren't how you build refrigerators and ovens and toasters and coffee pots. And all the copper that's going to go into the electrification of these neighborhoods will have 36% recycled copper content into it. All the window panes that'll have aluminum windows and brass, you know, forurposing in it, getting into the consumers to make new products so you can rebuild, wow that's. I haven't thought about that for a second. Dave: Yeah. John: You know. And so the policymakers need to hear this. They need to understand that this is what we do. They need to understand this the most vital. Because, let's say, we don't exist in California. Well, what would you do with all that material? Can't ship it to China. China doesn't take containers of steel anymore. They don't buy bulk loads of steel anymore from the West Coast of the United States. They don't. That's just a misnomer. People, oh, you're sitting in China. They don't, that's just a misnomer. People, oh, you're sitting in China. No, we're not. And people think that, again, it's the ignorance Not calling people ignorant in a negative way. They just don't understand what we do. They don't understand where our materials are going, and I like to say CO2 emissions have no borders. So if Our materials are exported to an EAF steel mill somewhere maybe Malaysia, vietnam, korea, japan, if you will Well, our materials are also going into EAF. So what is that doing? It's reducing CO2 emissions. So our raw materials, be it used here in the US or be it used anywhere in the world, is actually helping to reduce the CO2 emissions in the world. Sure, actually helping to reduce the CO2 emissions in the world? Sure, you know, aluminum reduces CO2 emissions and energy consumption in the 90 percentile, copper's in the 80 percentile. You tell me an industry that's doing that today. You can't the recycled material industry. It's our raw materials that we process. So this is why this narrative, this is why these type of conversations, hopefully are heard by people who will now understand. Wait a minute, I've got this industry all wrong. Dave: Yeah, yeah. No, that's your your passion for trying to educate as many people as possible. It really shows through and you can see it really. It really drives you, so I appreciate it. Well, I can't wait to see season three. I can't believe how the time has flown by. Just wrapping up, I have just three remaining questions. John: Yes, sir. Dave: One is in your role with Sierra. What gives you the most satisfaction and enjoyment? John: Great question. Well, I think we have some great people here and I enjoy the people in the company I've seen in our, for instance. This is an example only and this is, you know, this could be had in every department, but we just have some really high quality people who really are fighting for the same cause. You know fighting, I call it fighting for the same right. And you know I get great satisfaction seeing these young kids who are growing. You know are technicians, for instance, who are growing, who've committed themselves to this culture and you see them growing and they're growing in their abilities and they're growing in their pay scales and you see their cooperative nature and how nature and how they have the can-do spirit. That gives me great pleasure. I enjoy doing this content as well. This gives me great pleasure making the REAP series. So those are my answers to that. Dave: That's great. That's not surprising. So the second of the three is imagine if you had a time machine and you could go back and give some advice to the 25-year-old John. What advice might you give with the benefit of hindsight? John: look, I didn't find what I really loved doing until I was about 59 years old. I'm 63, okay, so find what you love doing, that that beats money all day long. Yeah, and the money I just think, chasing money. You know it's great. You know I mean sure it's. You know I've done well, I'm not gonna begrudge it. But I think the one who smiles and is happiest wins the game of life, not the one with the biggest bank account. I look at Warren Buffett a guy worth just oodles and oodles. I've never seen that dude smile. He is just a grumpy old man. That's my perception of him, my point. And maybe he is a gregarious guy in person, but God, his persona is just grumpy. And my point to you is money doesn't buy happiness. Sure, it makes misery more tolerable, as my dad used to say. But I would tell a 25-year-old me stop chasing money and find happiness through what you love doing. Dave: A great answer. So the last question is is there anything that we did not discuss today that you wish we had? John: Well, no, I you know, I think, david, you know your, your company, with what you do, with your IT desk and helping with consulting. You know that's important. You know there's so many facets of our industry that people can improve upon, and I guess what we didn't talk on are areas in which how can an individual who sees this and is in the recycled materials industry capitalize on stuff that they don't know exists and what you do? I mean, I get what you do and so how do people really, where do they go to learn more about this industry and how they can improve their business? You know there's a lot of things that can be done. You got to be careful how you say this, because you know taxes are burdensome, especially when you live here in California. How can you have a legitimate business concern that can reduce your taxes legally? Because you know avoiding taxes is one thing, evading is illegal. You go to jail for evading taxes, and so you know it's hard because I'm not an accountant and I don't understand the whole time. But there's so much more, I think, for people to learn about our industry and I think, david, with what you're doing, with your setting up companies that are exporters, to understand the benefit of the laws that are out there for companies that export. People need to learn more about that, and I think that's you know. I wish I could have touched more on it. I don't know it like you do, but it is something that I think that's what I would say is to help people learn. There's other avenues to make your business grow and save some of your money, and when you save legally on taxes, you're saving money, so you can invest that in your company. Dave: No, I appreciate you mentioning that. And you know, my most satisfying part of my role is helping our entrepreneurial clients, you know, increase their after-tax income. It's really just. It's such a privilege to be, you know, kind of in the stands watching these amazing entrepreneurs do their magic. And you know, we have scrap metal clients who have, you know, the last decade have, you know, increased their business 10X. And I'm not saying that's because of the IC disc, it probably has little to do with it, but it's just a great. It's just very enjoyable to see the best and the brightest entrepreneurs, just, you know, do their magic. So that's why I love, why I'll be at the REMA conference in May. I can't spend enough time with those people. It's a blast. Well, john, thank you again for your time and I look forward to seeing you in San Diego in a couple of months. John: I presume, yes, sir, I'll be there. I'll be coming for my son's graduation at TCU, so I'll arrive. I'll miss some of the governance you know, as a former chair you're always involved with that but I'll be there for the show and I'll have my. My son is will be a graduate and I will have no more kids going to school. Dave: That's awesome. Well, that's also a landmark event. Well, hey, john, thank you again for your time. I really appreciate it, Thank you. Special Guest: John Sacco.

Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed.• Pinterest now favors engagement-based content alongside inspiration and education• Use keyword-rich descriptions and short-form video on Pinterest for better results• Google prioritizes experience-based content showing expertise and personal stories• Create Q&A sections in blog posts to rank better with Google's AI• Instagram algorithm heavily favors reels and carousels over single images• Content that educates, entertains, or inspires performs best on Instagram• TikTok offers untapped potential for family photographers with its niche-friendly algorithm• Email marketing requires proper opt-in procedures but can build strong client relationships• Modern networking tools make collaborations easier than ever before• Repurpose content across platforms with tools like repurpose.io to maximize efficiency• Strategies for working with me are changing to group intensives and one-off coursesFeel free to DM me any questions you have about marketing. My wish for you is to be curious, not furious about marketing changes, and to be brave enough to put yourself out there.Marketing Help Moving ForwardMy Instagram

Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin. In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts. Why Podcasting Matters for Nonprofits Vince emphasizes that podcasting isn't just another task to add to your already full plate. Instead, it's a versatile content creation machine that can: - Drive your entire marketing strategy - Repurpose content across multiple channels - Build trust with your audience - Provide networking opportunities   Getting Started: Key Considerations Before you hit record, Vince recommends focusing on: - Alignment: Ensure your podcast concept aligns with your organization's mission and daily activities. - Pilot Testing: Create a few episodes privately to refine your process and ensure sustainability. - Content Planning: Use bullet points rather than scripts to keep conversations natural and engaging. - Time Management: Plan your recording and post-production schedule to stay consistent.   Maximizing Your Podcast's Impact Vince shares strategies to make your podcast work harder for your nonprofit: - Invite key stakeholders: Feature donors, corporate sponsors, and beneficiaries to strengthen relationships and create powerful testimonials. - Repurpose content: Turn episodes into blog posts, social media content, and newsletters. - Network strategically: Use your podcast to connect with high-level contacts at partner organizations. Want to skip ahead? Here are key takeaways: 11:55 Developing Your Podcast Concept and Strategy Your podcast can help drive messaging and build brand awareness. It can also help with bring in and feature donors. Understanding what you want your podcasts purpose is goes a long way. 18:04 Preparing for Podcast Episodes and Handling Interviews Prepping for your interviews is important, but be genuine. It doesn't need to be fully scripted. People want to hear conversations the are authentic and feel like they're hanging out with you in their living room. 24:07 Leveraging Podcasts for Networking and Sponsorships This can be a great way to highlight and feature your donors and sponsors. You can also interview people you've been wanting to connect with. Resources: SquadCast Descript Opus Clip CapCut Vimeo Vince Quinn Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses and foundations start podcasts that power their marketing. He also hosts a podcast about the same thing, called It's Not Just Talking. Learn more at www.sbxproductions.com Podcast Pilot Program: https://calendly.com/vincequinn/intro-call-w-vince-quinn-podcast Quiz: https://sbxproductions.com/podcast-compass-quiz/ Podcast: https://sbxproductions.com/our-podcast/ Calendar: https://calendly.com/vincequinn/podcast-guest-booking https://www.instagram.com/sbxprod/ https://www.youtube.com/@sbxprod https://www.linkedin.com/in/vince-quinn-7456114a/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

This episode of the podcast is sponsored by Guesty, your all-in-one platform for hospitality businesses to automate and optimize every aspect of your operations. ***Use code SSTIRCRAZY for 50% off your first annual plan***  >> Discover more about Guesty in the Virtual Vendor Showcase AI-Powered Marketing for Vacation Rentals: What You Need to Know Wondering how AI can make your vacation rental marketing more efficient and impactful? From crafting compelling property descriptions to optimizing SEO and automating guest communication, AI is changing the game. But how do you use it effectively - without getting overwhelmed? In this episode, marketing expert Nihal Salah joins Heather Bayer to break down practical AI use cases for short-term rental marketing. You'll discover how AI can help streamline content creation, enhance guest experiences, and drive more direct bookings - all while saving you time. Why AI Matters for Your Vacation Rental Marketing AI isn't just a trend - it's a powerful tool that can help hosts and property managers work smarter, not harder. Nihal shares how AI can: Improve your property listings with optimized descriptions and compelling titles Boost your SEO strategy to increase visibility and direct bookings Analyze guest reviews to uncover hidden trends and key selling points Repurpose content efficiently across multiple platforms Enhance guest communication through AI-powered assistants and chatbots If you've been curious about AI but unsure where to start, this episode will give you clear, actionable steps to integrate AI into your marketing strategy. Revolutionize Your Employee Onboarding with THRIVE Essentials: Faster Training, Stronger Teams, Better Results! Discover how THRIVE Essentials accelerates onboarding for new property management staff, boosting performance and reducing turnover. >> THRIVE Essentials Are you listening to this podcast on the move? Get to the show notes here: https://www.vacationrentalformula.com/VRS603      

In this episode of The Small Nonprofit Podcast, Maria sits down with Katelyn Baughan, founder of KB Digital, to discuss why email marketing is one of the most powerful tools for nonprofits. They dive into strategies for donor retention, automation, and engagement tactics that keep donors connected beyond their first gift. Katelyn shares actionable tips on improving email effectiveness, measuring success, and turning one-time supporters into lifelong champions for your cause. Key Topics Covered: Why email marketing is nonprofit gold The biggest email marketing mistakes nonprofits make Automating for personalization & engagement Fundraising emails: best practices & what to avoid Using AI to improve your email marketing Actionable tips: ➜ Audit your emails: Look at engagement data, click-through rates, and unsubscribes. ➜ Be consistent: Aim for at least one email per week. ➜ Use automation: Set up a welcome series and donor thank-you emails. ➜ Refine your subject lines: Use AI tools or A/B testing to improve open rates. ➜ Repurpose content: Use past high-performing emails or social media posts. Resources Burnout Check Quiz Subject Line Email Audit Guide Connect with Us: Connect with Maria Rio Connect with Katelyn Baughan Further Together Website Subscribe and Review: Don't forget to subscribe to The Small Nonprofit Podcast for email updates here! Leave a review to help us reach more listeners and continue providing valuable insights. Watch this episode on YouTube. Support the Podcast: Support these conversations by donating here. Coming Next Week: P.S. Join us next week as we dive into practical strategies for staying true to your values without burning out. Don't miss it!

You're running a business, serving clients, managing a million things. Who has time to wake up every day scrambling for content ideas? Not you! That's why I'm sharing my exact rinse-and-repeat content system so you can create high-performing Instagram content with less stress and more confidence.This is the final episode of my four-part mini-series on making money with Instagram, and we're bringing it all together. If you're tired of feeling overwhelmed by content creation, this episode is your game plan.What You'll Learn in This Episode:[00:00] The BIGGEST mistake business owners make with content creation (and how to fix it!) [02:55] Why you need a rinse-and-repeat content system (hint: it's a game changer for consistency!) [05:45] Step 1: How to build a content bank so you never run out of ideas [10:02] Step 2: The secret to batch-creating content—even when you're busy [15:14] Step 3: Why repurposing content is the key to faster growth [18:00] Pro Tip: How to stay consistent even when you're not in the mood to create [22:13] Your next steps—turn this into a system that works for YOU!Key Takeaways:Content creation doesn't have to be stressful! Having a plan in place frees up your time and energy.Batching content is a time-saver. Set aside high-energy days for filming and use another day for editing and scheduling.Repurpose what's working. The best marketers don't say 100 different things—they say the same thing 100 different ways.Consistency beats perfection. A solid content system will help you stay visible and attract your ideal clients without the overwhelm.Resources & Mentions:Part One: The Organic Instagram Strategy That Made Me Thousands (Without a Single Email!)Part Two: 5 Proven Instagram Content Types That Bring in Hot LeadsPart Three: Selling in the DMs – How to Start, Automate & Convert Conversations into ClientsHot Reels Waitlist – DM me “HOT” on Instagram or sign up herePrivate Coaching – DM me “APPLY” on Instagram for a free strategy callDM Automation Guide – DM me “LEADS” on Instagram to grab my free guide Metricool for Instagram Analytics CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively. They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key moments and keep things engaging across different formats.Whether it's short clips, written content, or a whole series, they talk through how to plan ahead and make repurposing simple, so you're always getting the best return from your expert conversations that fuels your strategy for months. Find out:How to turn expert interviews into multiple content formatsWhy they recommend short-form videoHow to make the most of platforms like LinkedIn and YouTube ShortsHow distribution plays a role in maximizing reach and engagementThe importance of engagement – and why posting isn't enoughImportant links & mentions:The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/interview-guide/The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy https://www.content10x.com/expert-interviews-ultimate-guide/How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/How to Create Content that AI Can't Create https://www.content10x.com/323/Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/Amy on LinkedIn https://www.linkedin.com/in/amywoods2/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations. She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Send us a textNever be stuck on what to post ever again. Seriously. If you're sitting there staring at your phone, overthinking every post, or just throwing random crap at the wall hoping something sticks, this episode WILL change the game for you.Today, I'm breaking down the simplest, most effective social media strategy for real estate agents. No more overcomplicating. No more wasting hours trying to come up with the “perfect” post. This strategy is so easy, yet so powerful, that you'll wonder why you didn't start using it sooner.Here's the deal—your audience is already telling you exactly what they want to see. Every question you get from a client, every misconception people have about buying or selling a home, every little thing you find yourself explaining over and over again—THAT is your content.You don't need to be a social media guru. You don't need fancy equipment. You don't even need to be “creative.” You just need to answer the questions your audience is already asking. Do that consistently, and the right people will start coming to you. Deals will start coming to you. Clients will start reaching out because you're the one providing the answers they need.You'll learn:✅ The one simple strategy to never run out of content ideas✅ How to hook attention so people actually watch your videos✅ Why you need to stop introducing yourself in every video✅ How to repurpose your content everywhere (without more work)✅ A tool that automates your social media posting to save hours

Have you ever wondered how to get involved in a styled shoot, make it worth your time, and use it to grow your floral business? In this episode, Jen breaks down three ways florists can participate in styled shoots, how to ensure your investment pays off, and the strategies she's used to get published, build industry relationships, and book more weddings.

Facebook recently announced that it will no longer store live video content indefinitely. Any new live videos will only be available for replay, download, or sharing for 30 days before being automatically deleted. If you have years' worth of live video content, you'll need to take action to save it before it's gone for good. https://creativesonfirepodcast.com/episode184 Why Facebook Is Removing Live Videos So why is Facebook making this change? While they haven't provided an official reason, it's likely tied to server space, platform updates, and a shift toward short-form video content like Reels. This is a crucial reminder that we are all operating on borrowed real estate when we create content on social media. Facebook, Instagram, TikTok, and other platforms own the content we post, and they can change policies at any time. That's why having a strategy to back up and repurpose content is essential for long-term success. Your Options for Saving Facebook Live Videos Facebook is providing three main options once you receive a notification about your live video content: Download immediately – Save videos directly to your device. Archive for 90 days – Keep access to your videos temporarily before making a final decision. Postpone deletion for six months – Get extra time to manage and transfer your content. How to Download Your Facebook Live Videos If you want to manually save your videos, follow these steps: Go to Meta Business Suite at business.facebook.com. Navigate to Content and filter by Live Videos only. Click the three dots next to a video and select Download (SD or HD). For larger libraries, you may need external storage solutions like: Google Drive (free up to a certain limit) Dropbox (paid option) Amazon Photos (free for a limited amount of storage) An external hard drive for offline backup Automating the Process with Repurpose.io If downloading videos one by one sounds overwhelming, a third-party automation tool like Repurpose.io can do it for you. This tool: ✅ Automatically transfers Facebook Live videos to a storage location like Google Drive ✅ Removes watermarks for easy repurposing ✅ Allows you to republish content on other platforms Check out Repurpose.io here. What About Facebook Groups and Membership Content? If your Facebook Live videos are in private groups or memberships, you have additional considerations. Since these videos might be borrowed content from guest creators, make sure you: Download videos using a URL-grabbing tool (linked in show notes) Upload them to YouTube as unlisted videos Share the private playlist link with your members What Does This Mean for Video Creators? One big question remains: Will this impact Facebook video ad revenue? Previously, older videos could continue to generate ad income for creators. Now, without replays beyond 30 days, some creators may see a dip in revenue. Moving forward, you might consider:

In this episode of The Secondary Teacher Podcast, I'm pulling back the curtain on a game-changing strategy for tackling those multiple prep challenges. If you're feeling the overwhelm of juggling different classes, I've got you covered with three super simple steps to repurpose lessons for different preps. We're talking about how to find your starting point, brainstorm adaptations, and simplify with systems to save precious time. Pop into my free Facebook group, Simplify Your Preps Collective, to grab your workbook and join our supportive community. Let's streamline your prep work and make your teaching life a whole lot easier. Take the overwhelm out of multi-prep teaching—your free support system, the Simplify Your Preps Collective, is waiting: https://khristenmassic.com/collectiveShop my Teachers Pay Teachers store: https://www.teacherspayteachers.com/Store/Khristen-Massic-Cte-Teacher-CoachConnect with me on Instagram: https://www.instagram.com/khristenmassic/Mentioned in this episode:Simplify Your Preps CollectiveJoin us in the free community of multi-prep teachers, the Simplify Your Preps Collective www.khristenmassic.com/collective

Repurposing & Upcycling for Preppers | Episode 351 In a world where waste is abundant and resources can be scarce, learning how to repurpose and upcycle everyday items is a vital skill for preppers. Not only does it save money, but it also enhances self-sufficiency and sustainability. In this episode, we'll explore creative ways to repurpose common household items for survival, homesteading, and emergency preparedness. Why Repurposing Matters Repurposing isn't just about saving money—it's about making the most of what you have and reducing waste. In a survival scenario, the ability to adapt and innovate using limited resources can mean the difference between comfort and hardship. By upcycling, you give new life to old materials while keeping them out of landfills. Household Items with New Uses Glass Jars – Use them for food storage, DIY oil lamps, or fermenting vegetables. Plastic Bottles – Turn them into water filters, seed starters, or emergency water storage. Tin Cans – Create camp stoves, candle holders, or small storage containers. Old Clothes & Fabric – Repurpose for insulation, rags, or even patching gear. DIY Fire Starters Creating homemade fire starters is easy and ensures you always have a reliable way to make fire. Some simple and effective methods include: Dryer lint and wax-stuffed egg cartons Cotton balls soaked in petroleum jelly Sawdust mixed with melted wax Upcycled Water Storage & Filtration Instead of throwing away old food-grade containers, repurpose them into emergency water storage. Use 2-liter soda bottles for water purification systems or build a rainwater collection system using barrels. Homemade Tools & Gear Preppers are known for their ingenuity. With some creativity, you can make survival tools from scrap materials: Paracord belts – Woven belts or bracelets for emergency cordage. DIY fishing kit – Use soda can tabs as fishing hooks. Homemade knives – Repurpose old saw blades into knives or tools. Garden & Compost Hacks Gardening is a cornerstone of self-sufficiency, and repurposing materials can make it even more cost-effective: Turn plastic tubs into self-watering planters. Use eggshells and coffee grounds as natural fertilizers. Convert old tires into raised garden beds. Repurposing Old Electronics Even broken electronics have valuable parts: Salvage batteries and wiring for DIY solar setups. Turn an old car alternator into a small wind turbine. Use old laptops for emergency communication setups. Creative DIY Lighting If the grid goes down, lighting is essential. Some creative upcycling ideas include: Mason jar solar lights. Oil lamps using cooking oil and a wick. Repurposing broken flashlights into LED lanterns. Final Thoughts Repurposing and upcycling is more than just a frugal practice—it's a mindset that helps preppers stay resilient and resourceful. With a little creativity, everyday items can serve multiple purposes, ensuring that nothing goes to waste. Tune in to Episode 351 for a deep dive into these DIY survival skills!

In episode 650, Cathy Yoder teaches us how to grow a successful YouTube channel, including why having a niche expertise is essential and how to build a loyal following. Cathy Yoder is a well-regarded figure in the air fryer community, known as "The REAL Air Fryer Queen." She transformed from a reluctant cook, seeking quick ways to feed her large family of eight, into an air fryer expert and successful entrepreneur. Her business, Empowered Cooks, offers practical cooking tips, recipes, and accessories, helping busy families create nutritious meals with ease. Cathy's journey has resonated with countless individuals, with her best-selling cookbook (over 35k copies sold) and YouTube channel (700k+ subscribers), making her a trusted voice in the kitchen. In addition to her air fryer expertise, Cathy also founded Pine & Pepper, a product line of air fryer accessories. Her story, rooted in practicality and family life, has empowered many home cooks. Whether discussing easy meal prep, building a brand, or balancing family and career, Cathy's insights can inspire and provide actionable advice for busy parents and aspiring entrepreneurs. In this episode, you'll learn why you should create a YouTube channel for your food blog, how to film relatable content and the importance of evaluating your content strategy regularly. Key points discussed include: - Start creating YouTube content even if it's not perfect: Don't wait for perfection, just get started and your content will improve over time. - Repurpose existing blog content into YouTube videos: Build a backlog of content by repurposing recipes, tips, and other resources you've already created. - Engage with your audience by responding to comments: Connecting with your viewers, especially when starting out, helps build a strong relationship. - Experiment with different video lengths and formats: Try out various video lengths and styles to see what resonates best with your audience. - Consider live streaming or premiering videos: These interactive features can create a more engaging experience for your viewers. - Continuously evaluate and refine your content strategy: Pay attention to what's working and adjust your approach to better align with your audience's needs. - Patience and commitment are crucial: Growing a successful YouTube channel is a long-term process, so be prepared to invest time and effort consistently. - Leverage your existing expertise and personal journey: Sharing your unique experiences and knowledge can provide valuable and relatable content for your viewers. Guest Details Connect with Cathy Yoder Website | Instagram

It's no secret that podcasting is a time commitment. Between planning your content, recording, editing, and marketing your podcast, there's a lot on your plate. There are some things you can do to simplify and streamline your podcast production, especially when it comes to growing and marketing your podcast. In today's episode, I'm breaking down how to repurpose podcast content and market your podcast. I'm taking you behind the scenes of how I simplified my podcast marketing and content creation in general through content repurposing. In this episode, you will learn:How to repurpose podcast content, including what platforms to repurpose your podcast forThe benefits of repurposing podcast contentSimple ways to market your podcast for growthResources Mentioned in Today's Episode:Podcast With StrategyWays I Can Serve You:Join the Marketing Without Socials Email Community​The Social Media Detox ClubPodcast With Strategy Coaching & ConsultingThe Social Detox AcceleratorRecommended Podcast + Business Tools:Plug & Play Email Templates: Jenny Roth's Email Insiders MembershipPodcast Hosting: Captivate (7-Day Free Trial) Simplify your marketing through podcasting: Make Money Podcasting Audio CourseEmail Marketing: Kit (14-Day Free Trial)CRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Host your community and sell your digital products: PodiaSome of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode237/Connect with Andria:Threads: @mamaturnedmompreneurInstagram:

As a small business owner or consultant, creating consistent marketing content can feel like yet another task on your already long to-do list. That's why I invited Sally Loftus, an expert in human resources and organizational improvement, to share her practical approach to using themes to simplify content creation. By organizing her marketing around key topics tied to her work, she developed a system that keeps her messaging clear and aligned with her audience's needs throughout the year.  Whether you're a one-person operation or managing a team, her tips are easy to adapt and implement. Key Points from the Conversation: Use Themes to Anchor Your Marketing: Sally structures her marketing around a few central themes tied to her expertise. This helps her create consistent, targeted content throughout the year that speaks to her audience's evolving needs. Adapt to Timing and Trends: By aligning her themes with seasonal shifts and key industry dates, Sally ensures her content stays relevant and timely, such as focusing on pay equity during Equal Pay Day or lighter topics during summer months. Repurpose and Recycle Content: Long-form pieces, like blogs or newsletters, serve as a foundation. Sally breaks them into bite-sized content for social media, email, and other platforms, maximizing visibility without constantly reinventing the wheel. Tailor Content for Each Platform: Recognizing different audience preferences, Sally adapts her content for platforms like LinkedIn (professional tone), Instagram (personal and visual), and YouTube (a mix of short and long videos). Engagement Fuels Visibility: Sally emphasizes the importance of being active on social media—commenting, sharing, and reacting—to boost her content's reach. Regular updates to older content with new insights also help maintain its relevance. Actionable Takeaways: Identify 2–3 core themes that align with your expertise and your audience's interests. Use these themes to guide your content planning for the year. Repurpose long-form content into smaller pieces to save time and reach audiences on different platforms. Align your marketing efforts with seasonal trends and industry milestones for maximum relevance. Engage with your audience by responding to comments and staying active on your chosen platforms—it's not just about posting but participating. Keep a mix of evergreen and timely content in your arsenal, ensuring a balance between enduring value and immediate impact. With thoughtful planning and a touch of creativity, your marketing can feel less like juggling torches and more like conducting a symphony. About Sally Sally Loftis, a consultant specializing in human resources, organization improvement, and social change, has made significant contributions in the realm of pay equity. This includes her new book, The Pay Equity Guide for Nonprofit Organizations Sally's mission is to co-create workplaces where humans feel valued through living wages and healthy human connections. Her work with Loftis Partners emphasizes racial and pay equity, appreciative inquiry, and building on human strengths within organizations.   Learn More - https://www.loftispartners.com/ Connect with Sally on LinkedIn - https://www.linkedin.com/in/sallyloftisloftis/    

Send Us a Text MessageAs podcast hosts, we want our audience and downloads to increase. But this has proven to be difficult to do. Even paid growth options are expensive and yield little results. Thankfully, there's a paid growth opportunity that works and is more affordable than alternatives. In this episode, Megan Shields explains how running Facebook ads to your podcast can grow your listenership. Get ready to consistently drive new listeners to your podcast with minimal effort!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/312Chapters00:00 Introduction to Podcast Growth Strategies01:24 Understanding the Marketing Funnel03:47 Leveraging Social Media for Growth07:12 Building Your Email List11:28 Growing Your Podcast AudienceTakeawaysYour content can be seen every day without constant promotion.The marketing sales funnel is no longer linear.Higher engagement leads to more monetization opportunities.Facebook ads allow for precise targeting of audiences.Repurpose existing content into ads for better reach.Building an email list is crucial for podcasters.Facebook's lead forms simplify email list growth.Targeted ads can significantly increase podcast listenership.Video clips from podcasts can be effective ad content.Consistency in advertising leads to steady audience growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/312

Repurpose those holiday craft supplies into healthy snacks! Check out our guide to the most nutritious holiday decor. Links to recipes and resources mentioned in episode:Healthy Microwave Popcorn. Cranberry avocado salsaCurried cauliflower with cranberrySecrets for a Healthy Diet_Lamb stew with fresh cranberriesMistletoe extract as alternative cancer therapy  New to Nutrition Diva? Check out our special Spotify playlist for a collection of the best episodes curated by our team and Monica herself!Have a nutrition question? Send an email to nutrition@quickanddirtytips.com or leave a voicemail at 443-961-6206.Follow Nutrition Diva on Facebook and subscribe to the newsletter for more diet and nutrition tips. Find Monica's blog and other programs at Nutrition Over Easy. Nutrition Diva is a part of the Quick and Dirty Tips podcast network. LINKS:Transcripts: https://nutrition-diva.simplecast.com/episodes/Facebook: https://www.facebook.com/QDTNutrition/Newsletter: https://www.quickanddirtytips.com/nutrition-diva-newsletterNutrition Over Easy: https://nutritionovereasy.comQuick and Dirty Tips: https://quickanddirtytipscom