Podcasts about repurpose

Refresh, Repurpose, Roar to 2025 Author Success In this week's AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles walks you through over a dozen tips and strategies to support your author success for this year. It came in #2 with the most downloads from listeners with over 200,000. Your takeaways include: -why you should start with a review and redo of your website -how to bring POP to your social media profiles -why you should revisit your Amazon Author Central page -why you should revisit and polish your Amazon book detail page -why you should revisit and alter your Amazon categories and keywords -why you should check that all links work on your website -why you should add OR polish your media tab on your website -what and why you should do dumping of sections on your website -why its time to realistically look at what photos you have on your website -why its time to revisit your email list and clean it up And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It's ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love. In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends. You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer. Kelly also explains how she's using Substack to: Create momentum for her upcoming book, The Sacred Art of Selling Build a passive income stream managed entirely by her team Repurpose years of intellectual property without adding more work Go deeper into thought leadership without diluting core programs If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward. TIMESTAMPS: 01:11 – 03:15 — Substack stats that actually matter  03:16 – 05:10 — Why smaller audiences are outperforming massive followings 06:51 – 08:40 — Immediate monetization and passive income potential 08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships 10:21 – 12:05 — Using Substack to support a future book launch 12:06 – 13:45 — Repurposing years of unused IP without adding workload 13:46 – 15:40 — Who Substack is best for and how to get started RESOURCES Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/.  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/  Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Natalie Battaglia teaches us simple and sustainable Instagram growth strategies that attract loyal followers without burnout. Natalie Battaglia is the founder of The Mindful Mocktail, a blog and Instagram community dedicated to helping people celebrate without alcohol. What began as a way to share simple, beautiful mocktails has grown into a global destination for wellness-inspired drinks that anyone can make at home. Through her website, social channels, and book The Mindful Mocktail, Nat inspires people to drink mindfully, explore new flavors, and find joy in the ritual of making a beautiful drink. If you are tired of shouting into the Instagram void, this conversation will feel like oxygen. Natalie breaks down the exact behaviors that helped her build a global brand, including the five minute reel that brought in more than two hundred thousand followers. She offers clear, doable strategies for retention, repurposing, analytics, and building true community so you can grow with intention instead of pressure. Key points discussed include: Create for the people already watching: Learn how to connect deeply with your audience so your content lands and keeps landing. Use compilations to attract new followers: Discover why short, punchy highlight reels are powerful growth machines. Retention drives the algorithm: You will understand exactly why watch time outweighs likes and how to optimize for it. Repurpose with intention: Save your best visuals, build quick compilations, and grow without reinventing the wheel. Analytics are your creative compass: Let your retention and skip rates tell you what to make next instead of guessing. Trending audio still matters: Use audio strategically and early to ride momentum rather than chase it. Caption writing is storytelling: Craft a strong first line that acts like a hook and earns the next tap. Quality beats quantity: Posting frequency and why two solid pieces a week can outperform daily content. Connect with Natalie Battaglia Website | Instagram

Most indoor playground and play café owners don't need more ideas going into a new year — they need better execution on the ones they already have.In this episode, I break down exactly how I'm using AI right now to help my indoor playground business owner clients review numbers, tighten systems, and remove the operational friction that quietly drains time and profit.This isn't about trends or tech overwhelm. It's a step-by-step, practical walkthrough of how I recommend using AI as an analyst, operations assistant, and planning tool so you can head into 2026 with clearer priorities, stronger systems, and far less on your plate.BLOG for this episode05:00–11:00 Strategy 1: Revenue analysis to find 2026 opportunities11:00–15:10 Strategy 2: Fix party systems before busy season15:10–17:10 Strategy 3: SOPs that don't depend on the owner17:10–19:00 Strategy 4: Floor-plan-based cleaning and safety19:00–23:10 Strategy 5: Prevent membership churn with AI23:10–25:35 Strategy 6: Pricing and add-on cleanup25:35–27:55 Strategy 7: Customer message scripts and decision trees27:55–29:50 Strategy 8: Policies and incident reporting systems29:50–31:40 Strategy 9: Repurpose marketing content fast31:40–34:15 Strategy 10: Website clarity, conversion, and SEO34:15–38:35 Strategy 11: Partner and sponsor generation for 2026OTHER RESOURCES:Play Cafe Academy & Play Makers SocietyGetting Started With Your Play Cafe [YouTube Video Playlist]What's Working In The Indoor Play Industry 2025 GuideFund Your Indoor Play Business [Free Training]Indoor Play Courses & 1:1 Consulting WaitlistMichele's InstagramMichele's WebsitePlay Cafe Academy YouTube ChannelETSY Template ShopPrepare Your Indoor Playground For a RecessionPlay Cafe Academy & Play Makers SocietyQuestions and Support: Support@michelecaruana.com Play Cafe Academy & Play Makers Society: http://bit.ly/3HES7fDQuestions and Support: Support@michelecaruana.com Simplify and Scale with 50% OFF WellnessLiving: https://discover.wellnessliving.com/playcafeacademyActive Campaign Free Trial: https://www.activecampaign.com/?_r=D6IYK3HG

In this episode of the Econ Dev Show, host Dane Carlson sits down with John Loyack of the North Carolina Community College System to unpack what “workforce development” looks like when you're the person who gets the call the day after the ribbon cutting asking where the next 500–5,000 workers will come from—and how North Carolina answers that question through four major tools: NC Edge customized training, ApprenticeshipNC, the Bio Network (now stretching from life sciences into food/beverage and natural products), and a small business center network embedded across 58 community colleges, all while pushing for tighter collaboration so employers experience one connected system instead of disconnected silos. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! 10 Actionable Takeaways for Economic Developers Treat workforce development as core infrastructure, not a support function. Engage community colleges early, not after a project announcement. Promote customized training programs aggressively to prospects and existing employers. Use pre-hire assessments to reduce employer risk on major projects. Encourage employers, even competitors, to collaborate on shared talent needs. Leverage apprenticeship programs beyond manufacturing into healthcare, construction, and trades. Think regionally, not jurisdiction by jurisdiction, when building talent pipelines. Repurpose successful training models across industries where skills overlap. Break down silos between workforce, small business, and economic development teams. Communicate these resources constantly because most businesses do not know they exist. Special Guest: John Loyack.

Steve Benson is the Founder and CEO of Badger Maps, a leading route-planning and mapping platform built specifically for field sales teams. With a background in geography, an MBA, and experience at companies like IBM, HP, and Google, Steve combined his expertise in mapping and sales strategy to help outside sales professionals work smarter, not harder. His mission is to eliminate wasted time in the field so salespeople can focus on what truly matters, building relationships and creating value for customers.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Steve Benson, Founder and CEO of Badger Maps. The conversation explores how field sales professionals can dramatically improve productivity by optimizing routes, planning ahead, and eliminating inefficiencies. Steve shares practical insights on how technology can support—not replace—authentic, relationship-driven selling. This episode highlights how reclaiming wasted time allows sales professionals to spend more meaningful time with customers, deepen trust, and drive stronger results.KEY TAKEAWAYSThe Human Element: Sales is fundamentally a human interaction rooted in authenticity and trust—technology should enable, not replace, this.Leverage Efficiency Tools: Utilize efficiency tools, like route planners and virtual assistants, to handle logistical tasks, freeing the salesperson to focus exclusively on building relationships.Route Planning is Power: Optimizing routes and planning customer visits can save significant hours each week for field sales teams, directly impacting time-to-revenue.Focus on the Core: Cutting out distractions and concentrating on real customer conversations and value creation leads directly to better sales results.Repurpose Wasted Time: Regularly assess and repurpose time spent on low-value tasks (like driving or scheduling) into high-value activities, such as meeting more clients or performing account research.HIGHLIGHT QUOTESSales is as old as civilization… this is a very human interaction.If you just focus on how am I going to create value for this person… that's all sales is.It's a noisy world… people's guard is generally up, and they are generally suspicious of things.Repurpose your time… if you could repurpose three hours a day into seeing another customer, that's 15 hours a week. Something tells me you'd grow sales, build more trust, and grow client relationships a whole lot more.

In this episode Brad puts me in the hot seat to break down how I actually use podcasting as a relationship engine, a content machine, and a long-game business strategy. We talk consistency, guests, gear, distribution, and why downloads don't matter nearly as much as people think.Key Highlights:- Podcasting is a mindset, not a metric:It's about relationships, reps, and distribution — not downloads.- Stop worrying about saturation:There isn't your podcast yet. That's the only one missing.- Consistency wins:I've released my Friday rant every week for 5+ years — no excuses.- 1,200+ episodes later…The show became my own mastermind, business school, and network builder.- Best guests aren't the "big names.":My highest-performing episode was a first-time guest with a powerful story.- Ask questions others don't:Look for what lights your guest up, not just what they're known for.- Start simple:Cheap mic, basic webcam, Zoom/Riverside — and launch with 10 episodes ready.- Repurpose everything:One episode becomes clips, emails, blogs, YouTube — a full content ecosystem.- Let the first 35 episodes teach you:The show evolves. Don't force a niche too early.- Podcasting grows your business indirectly:Warm relationships - cold DMs. Clients often come months later.If you liked this episode, share it with someone sitting on the fence about starting a podcast. Consistency compounds — hit record and show up.

Most authors stop at “bestseller.” That's cute. But if your book isn't building your brand, landing clients, or breaking open locked doors… what's the point?This week, Amber Gaige brings her experience as a third-generation entrepreneur and StoryBrand expert to show you how smart authors turn books into revenue-generating assets.She's flipping the usual marketing fluff on its head and showing you how to weaponize your book with real strategy.Inside This Episode:Books Don't Build Authority—Smart Authors Do Get blunt about what it really takes to turn pages into power and why media exposure isn't optional.Funnels Aren't Sleazy—Yours Just Sucks Learn how to build a funnel that actually converts without feeling like a spam bot.Repurpose or Be Irrelevant If your content dies in your book, you're wasting gold. Here's how to cut it up, spread it out, and stay top of mind.Marketing Before the Launch or Don't Bother Stop scrambling post-publish. Amber breaks down how to lay the groundwork before your book ever drops.Clarity Is Currency If you don't know who you're talking to or what you want, no tactic will save you. Let's fix that.This isn't another “book launch tips” episode. It's a wake-up call for authors who want real ROI.Here's how to connect with Amber:Want Amber's free gift - her special marketing planning documentWebsiteLinkedInFaceBookInstagramBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.*************************************************************************How to Turn Your Ideas into Endless Content Feeling stuck every time you try to write for your business? Lisa Bloom's free training, AI Storytelling for Business Growth, is here to change that. She'll show you how to tap into the stories you already have, build a reusable content vault, and use AI to stay creative and authentic. No more blank pages or forced ideas. Three live sessions to choose from. Grab your free seat now and make storytelling your easiest growth tool.

Navigating Life's Transitions with Clarity Coach Miriam Raquel SandsIn this episode of Women Making Moves, host Amy Pons interviews Miriam Raquel Sands, a clarity coach and work strategist, about embracing change and finding clarity in mid-career transitions. They discuss the outdated paradigms of career and security, the importance of spirituality and self-trust, and the freedom that comes from following one's own path. Sands also shares insights on managing energy, avoiding burnout, and staying true to oneself in corporate settings. The episode underscores the need for internal safety and offers practical advice for navigating professional life with intention and resilience.00:00 Introduction and Guest Welcome00:58 Breaking Free from Traditional Career Paths01:49 The Pressure of Choosing a Career02:26 Navigating Systemic Changes04:25 Finding Safety Within05:55 Redefining Career and Success12:44 Generational Shifts and Career Expectations16:57 The Role of Money in Life Decisions17:25 Personal Debt and Financial Independence18:38 Valuing Time Over Money20:52 Generational Perspectives on Work and Life24:20 Navigating Corporate Culture and Ethics35:08 Embracing Spirituality and Uncertainty39:45 Final Thoughts and Closing RemarksFind Miriam on Substack and her website, and access her free clarity checklist here!

Mayor-elect Zohran Mamdani says he and his wife will move into Gracie Mansion after his January inauguration, leaving their rent-stabilized Astoria apartment for security reasons. Meanwhile, the F and M lines have swapped East River tunnels, causing significant delays on the F line after a switch failure at 53rd Street. Mamdani is also issuing a new Know Your Rights message in response to recent ICE activity. In Manhattan, a progressive public school long known by the acronym ICE is rebranding because of the political climate. And finally, with the MetroCard set to disappear, New Yorkers are finding creative ways to repurpose their old cards.

In today's episode, Rachel breaks down why podcasting is the most powerful visibility strategy for wellness coaches in 2026. If you're tired of fighting the algorithm, exhausted by content creation that disappears in 24 hours, or craving a marketing system that works while you live your life, this episode is going to change how you approach visibility forever. Podcasting offers intimacy, bingeability, evergreen content, trust, and multi-platform repurposing. Rachel walks you through exactly why a podcast becomes your marketing machine—and why your voice is your biggest business asset this year. What You'll Learn in This Episode 1. Why Social Media Isn't Enough in 2026 Social platforms are noisy, saturated, and unpredictable. Attention spans are shrinking and algorithms shift constantly. Meanwhile, your audience is craving connection, reliability, and trust. As Amy Porterfield says, we're in a trust recession—and podcasts rebuild that trust. 2. The Power of Podcasting: Intimacy + Authority Podcasting gives your listeners something social media never can: Your voice Your stories Your personality Your guidance When someone listens to you every week, they don't just follow you—they know you. Podcasting is intimate, bingeable, and evergreen. 3. Why a Podcast Works for You (Even When You're Offline) Record once. Repurpose everywhere. 4. Consistent Visibility Without Algorithm Stress Listeners subscribe → you show up automatically. No reach battles. No guessing games. Just steady visibility and trust building. 5. Podcasting Converts Better Than Any Other Channel Your episodes help ideal clients: Understand your story See your expertise Connect emotionally Trust you before they ever book a call Join your webinars Download your freebies Buy during launches Every episode warms your audience on autopilot. 6. You Don't Need to Edit, Mix, Optimize, or Do the Tech Yourself Rachel shares why she built the Healthy Hustle Podcast Agency—so coaches can show up, speak their brilliance, and let a done-for-you team turn it into a full marketing machine. 7. 2026 Is YOUR Year to Step Into a Bigger Stage If you want marketing that builds trust instead of chasing trends, podcasting is the place to be. Your audience is waiting to hear your voice. Key Mic-Drop Moments "Podcasting is intimacy. Podcasting is bingeable. Podcasting is evergreen." "We're in a trust recession." "Record once. Repurpose everywhere." "Your voice becomes your listener's comfort and connection." "Your podcast works for you for years." Who This Episode Is For Perfect for coaches who are: Tired of social media burnout Struggling to grow their audience Wanting a reliable visibility strategy Craving deeper connection with ideal clients Ready to scale without working harder Ready to step into authority + leadership Ready to turn your podcast into a marketing machine without doing all the backend work yourself?

In this episode, I sit down with Lauren Gropper, CEO & Co-Founder of Repurpose, whose purpose-driven mission truly inspired me. From surviving a life-changing moped accident to questioning why we use forever-lasting materials for five-minute products, she shares how her passion for sustainability has turned into a movement to redesign everyday essentials from plants rather than plastic. What I loved most about this conversation is how honest she is about the realities of building sustainable products — the cost, the manufacturing challenges, the misconceptions, and the grit it takes to keep going.   Her story is a reminder that with the right design, intention, and team, we can create healthier products for our homes and the planet. Key Moments From the Episode: * A near-fatal accident that reshaped her purpose and commitment to impact.   * The flawed logic behind single-use plastics and the question that sparked a new approach.   * How everyday products can be made from sugarcane fiber, cassava, corn, and bamboo.   * The hard truth about sustainable manufacturing and why affordability is still a hurdle.   * Tracking impact: over 700 million pieces of plastic replaced. If you care about better materials, planet-friendly innovation, or the real journey behind building a sustainable brand, join me, Ramon Vela, in listening to the episode. You'll enjoy this conversation.  For more on Repurpose, visit: https://repurpose.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Today on the show I get to chat with Amanda Marlowe! She guides thoughtful art experiences that ask kids life's big questions. She develops curriculum for nature non-profits schools, museums, and businesses. Amanda holds a BSA in Philosophy and Education from Skidmore College and is currently writing a children's book on death. Her business, Eco Art, is a thoughtful art experience on sustainability and impermanence for kids. A trash art offering designed to interact with the byproduct of creation. All bits and bobs upcycled. Materials supplied, though feel free to byot (bring your own trash)!Amanda shares how and why she began to work with children through the medium of upcycled art. It began really out of her own processing of her birth mother's death and a curiosity about what to do with her belongings. Our conversation touches on themes of grief, loss, letting go, and cycles of life. She also works with children who have lost a loved one, and works with a team of folks at Roula's Kids to support them through their grieving process. It feels important to mention that during our conversation, something opens up for me, and the tears began to flow. We left unresolved her resistance to the label artist, and are still unpacking what to do with the "shoulds" that surface from time to time. Clearly there's more for us to talk about. I could listen to her share her creative ideas for what to do with leftover toys and arts supplies for hours and am excited to try my hand at making paper!You can find her Mondays at CCE, High Meadow School and contact her for your kiddos special event or if you have items you think she might enjoy transforming with her clients. (Multiples greatly appreciated!)Today's show was engineered by Ian Seda from Radiokingston.org.Our show music is from Shana Falana!Feel free to email me, say hello: she@iwantwhatshehas.org** Please: SUBSCRIBE to the pod and leave a REVIEW wherever you are listening, it helps other users FIND IThttp://iwantwhatshehas.org/podcastITUNES | SPOTIFYITUNES: https://itunes.apple.com/us/podcast/i-want-what-she-has/id1451648361?mt=2SPOTIFY:https://open.spotify.com/show/77pmJwS2q9vTywz7Uhiyff?si=G2eYCjLjT3KltgdfA6XXCAFollow:INSTAGRAM * https://www.instagram.com/iwantwhatshehaspodcast/FACEBOOK * https://www.facebook.com/iwantwhatshehaspodcast

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In this episode of The Ross Simmonds Show, Ross dives deep into embracing AI with clarity and direction rather than chaos and overwhelm. Rather than chasing trendy tools or piling on new software, Ross introduces the powerful AIM Framework—a proven model he's developed to help founders, marketers, and operators use AI with intentionality. AIM stands for Accelerate, Integrate, and Multiply. Whether you're a startup founder, marketer, or operator, this episode will help you cut through the AI noise, re-center your focus, and make AI a meaningful part of your business operations—without burning out or overengineering.   Key Takeaways and Insights: 1. The AI Trap vs. The AI Advantage - Most people and teams are experimenting with AI but lack a clear direction - Too many tools, not enough strategy—resulting in overwhelm and inefficiency - AI should be used as leverage, not decoration 2. The AIM Framework Overview - Accelerate — Ask: What's slowing you down that AI can speed up? — Time-saving use cases: email follow-ups, brainstorm facilitation, web research, document summarization —  Pro Tip: Use AI not just to cut corners, but to build momentum - Integrate — Ask: Where does process friction slow down workflow and can AI resolve it? — Look for bottlenecks across marketing, sales, operations, and finance — Real-world scenarios: auto-updating sales decks, syncing spreadsheets, draft consistency, SOP standardization — Daily mantra: “Where is there friction, and can AI remove it?” - Multiply — Ask: What's already working well, and how can AI do more of that? — Repurpose top-performing assets using tools like Distribution.ai — Perform customer insights, expand reach, clone high performers — AI is best when compounding what already brings value Resources & Tools:

Hope isn't just a feeling. It's a practice—especially when life feels like a dumpster fire. In this episode, we get real about how to build hope (not wait for it) with psychologist, speaker, and author Dr. Julia Garcia—the mind behind The 5 Habits of Hope. She's a psychologist and keynote speaker who's built crisis hotlines, coached schools and leaders worldwide, and blends lived experience with research to turn The 5 Habits of Hope into practical, everyday tools.  We unpack why hope is missing from our work, relationships, and world… and how to bring it back with five repeatable, no-BS habits: Reflect, Risk, Release, Receive, Repurpose. You'll hear practical prompts, what “emotional risk” actually looks like, and how to rally your people when you'd rather white-knuckle it alone. Bonus: Julia lovingly drags our community (in the best way) to go hit “Subscribe” on our new YouTube. Because support is a verb. We cover: The difference between reflecting vs. ruminating—plus the prompt: “I'm struggling because…” Why emotional risk (not skydiving) is the real courage builder—and how to do it safely A body-based “release” exercise to let go of performance, perfection, and pressure Receiving support without spiraling into “I should handle this myself” Repurposing tough feelings into fuel using the reframe: “I'm hopeful for…” How to set up “tap-in” systems with your people so you're never doing the hard alone Why hope isn't naive—it's a discipline that accelerates healing, connection, and action Because when we choose to practice hope—even on the days it feels impossible—we don't just change our outlook, we change what's possible for ourselves and everyone around us. Thank you to our sponsors! Get 20% off your first order at curehydration.com/WOMANSWORK with code WOMANSWORK — and if you get a post-purchase survey, mention you heard about Cure here to help support the show!  Visit beducate.me/womanswork69 and use code womanswork69 for 65% off the annual pass.  Black Friday has come early at Cozy Earth! Right now, you can stack my code WOMANSWORK on top of their sitewide sale — giving you up to 40% off in savings. Connect with Julia: Website: drjuliagarcia.com Book:The 5 Habits of Hope Youtube: @DrJuliaGarcia IG: https://www.instagram.com/drjuliagarcia/  LI: https://www.linkedin.com/in/drjuliagarcia/ Podcast: Journey with Dr. J on Spotify / Audible Related Podcast Episodes: 7 Questions For Living A Meaningful Life with Marni Battista | 322 How To Live A Fulfilling Life with Dr. Edith Eger | 251 Burnout 2.0: BurnBOLD with Cait Donovan | 331  Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform!

Repurposing isn't random. Or, at least, it shouldn't be. Last week, I shared about a repurposing VIP day client who knew exactly what content she wanted and needed repurposed in order to take time off for the holidays. Today, I want to share about a different client's experience with the repurposing VIP day. This client booked a VIP day but wasn't sure what content she actually wanted to have repurposed. So we worked together to determine her goals, and the long-form content she already had that would help lean into those goals. Afterwards, this is what she had to say: Having Amanda repurpose my content gave me the extra time I needed to focus on my clients and my family, which is extremely important to me during this season of life. It was so easy, too, with Amanda helping me choose which long-form pieces to use for this quarter based on the goals I had. Want a full behind the scenes peek behind the curtain? You're listening to episode 284 of the Chasing Simple Podcast, and I'm your host – Amanda Warfield. This episode was brought to you by the 2026 Chasing Simple Content Planner, and you can grab your own at amandawarfield.com/planner Links and Resources Mentioned in This Episode: Stop into my YouTube channel for videos about all things content marketing. Check out the Playbook for a Complete Marketing Game Plan Learn more about Repurposing VIP Days Tune in to Last Week’s Episode Book Rec: Game Changer by Neil Shusterman Find me on Instagram and tell me what you thought of this episode: @mrsamandawarfield The post Episode 284: How We Chose Content to Repurpose Based on This Client’s Goals appeared first on Amanda Warfield.

his week, we dive into one of the most powerful skills every creator and nonprofit leader needs today: content repurposing.In Episode 14, Rukhsana Aziz — Digital Strategist, Transformation Coach, and Nonprofit Amplifier — about how to create once and share everywhere.Learn how a single story can fuel multiple posts, formats, and platforms without burning you out.

Google Search Console (GSC) New! Branded and Non-Branded Queries + Annotation Filters | Marketing Talk with Favour Obasi-Ike | Sign up for exclusive SEO insights.This episode focuses on Search Engine Optimization (SEO) and the new features within Google Search Console (GSC).Favour discuss the recently introduced brand queries and annotations features in GSC, highlighting their importance for understanding both branded and non-branded search behavior.The conversation also emphasizes the broader strategic use of GSC data, comparing it to a car's dashboard for website performance, and explores how this data can be leveraged to create valuable content, such as FAQ-based blog posts and multimedia assets, often with the aid of Artificial Intelligence (AI) tools. A key theme is the shift from traditional keyword ranking to ranking for user experience and the interconnectedness of various digital tools in modern marketing strategy.--------------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠--------------------------------------------------------------------------------As a content strategist, you live with a fundamental uncertainty. You create content you believe your audience needs, but a nagging question always remains: are you hitting the mark? It often feels like you're operating with a blind spot, focusing on concepts while, as the experts say, "you don't even know the intention behind why they're asking or searching."What if you could close that gap? What if your audience could tell you, explicitly, what they need you to create next?That's the paradigm shift happening right now inside Google Search Console (GSC). Long seen as a technical tool, recent updates are transforming GSC into a strategic command center. It's no longer just for SEO specialists; it's the dashboard for your entire content operation. These new developments are a game-changer, revealing direct intelligence from your audience that will change how you plan, create, and deliver content.Here are the five truths these new GSC features reveal—and how they give you a powerful competitive edge.1. Stop Driving Your Website Blind: The Dashboard AnalogyManaging a website without GSC is like driving a car without a dashboard. You're moving, but you have no idea how fast you're going or if you're about to run out of fuel. GSC is that free, indispensable dashboard providing direct intelligence straight from Google. But the analogy runs deeper. As one strategist put it, driving isn't passive: "when you're driving, you got to hit the gas, you got to... hit the brakes... when do you stop, when do you go, what do you tweak? Do you go to a pit stop?"You wouldn't drive your car without looking at the dashboard. So you shouldn't have a website and drive traffic and do all the things we do without looking at GSC, right?Your content strategy requires the same active management—knowing when to accelerate, when to pivot, and when to optimize. The new features make this "dashboard" more intuitive than ever, giving you the controls you need to navigate with precision.2. The Goldmine in Your Search Queries: Branded vs. Non-BrandedThe first game-changing update is the new "brand queries" filter. For the first time, GSC allows you to easily separate searches for your specific brand name (branded) from searches for the topics and solutions you offer (non-branded). This is the first step in a powerful new workflow: Discovery.Think of your non-branded queries as raw, unfiltered intelligence from your potential audience. These aren't just keywords; they're direct expressions of need. Instead of an abstract concept, you see tangible examples like:• “best practices for washing dishes”• “best pet shampoo”• “best Thanksgiving turkey meal”When you see more non-branded than branded queries, it's a powerful signal. It means you have access to a goldmine of raw material you can build content on to attract a wider audience that doesn't know your brand… yet. This isn't just data; it's a direct trigger for your next move.3. From Keyword to "Keynote": Creating Content with ContextOnce you've discovered this raw material, the next step is Development. This is where you transform an unstructured keyword into a strategic asset by adding structure and meaning. It's a progression: a raw keyword becomes a more defined keyphrase, which can be built into a keystone concept, and ultimately refined into a keynote.What's a keynote? Think about its real-world meaning: "when somebody sends you a note, it has context, right? It's supposed to mean something and it's supposed to say something specific." A keynote isn't just a search term; it's that term fully developed into a structured piece of content that delivers a specific, meaningful answer.This strategic asset can take many forms:• Blogs• Podcast episodes• Articles• Newsletters• Videos/Reels• eBooks4. The Most Underrated SEO Tactic: Your New Secret WeaponYou've discovered the query and developed it into a keynote. Now it's time for Execution. The single most effective format for executing on this strategy is one of the most powerful, yet underrated, SEO tactics in history: creating content around Frequently Asked Questions (FAQs).The rise of Large Language Models (LLMs) has fundamentally changed search behavior. People are asking full, conversational questions, and search engines are prioritizing direct, authoritative answers. A "one blog per FAQ" strategy is the perfect response. It's a secret weapon that's almost shockingly effective.FAQ is the new awesome the most awesome ever. I I said that on purpose.How awesome? By creating a single, targeted blog post for the long-tail question, "full roof replacement cost [city]," one site ranked number one on Google for that exact phrase in just 30 minutes. That's the power of directly answering a question your audience is already asking.5. It's Not About New Features, It's About New ActionsThe real purpose of these GSC updates isn't to give you more charts to observe; it's to prompt decisive action. Every non-branded query is a signal for what content to create next, feeding a powerful strategic loop that builds your authority over time.This is where it all comes together in a professional content framework. As the source material notes, "That's why you have content pillars and you have content clusters." Your non-branded queries show you what clusters your audience needs, and your FAQ-style "keynotes" become the assets that build out those clusters around your core content pillars.This data-driven approach empowers you to:• Recreate outdated content with new, relevant insights.• Repurpose core ideas into different formats to reach wider audiences.• Re-evaluate which topics are truly resonating.• Reemphasize your most valuable messages with fresh content.Conclusion: What Does Your Dashboard Say?Google Search Console is no longer just a reporting tool. It has evolved into an essential strategic partner that closes the gap between the content you produce and the value your audience is searching for. It's your direct line to understanding intent, allowing you to move from guessing what people want to knowing what they need.Now that you know how to read your website's dashboard, what's the first turn you're going to make?See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Ross Simmonds Show, Ross dives deep into why building a personal brand is no longer optional—especially in today's creator-driven, AI-powered world. Ross shares a tactical blueprint for building a brand that doesn't just look good but actually drives opportunity, revenue, and trust. He breaks down a step-by-step approach on how to show up online with integrity, authenticity, and strategic precision. Whether you're a founder, creator, marketer, or professional looking to gain an edge in your industry, this episode maps out how to start planting your flag and letting your content work for you. Key Takeaways and Insights: Why Personal Branding is Essential Today - Personal branding gives you leverage in a crowded digital world. - People buy from people—visibility leads to opportunity. - Even reality TV is being replaced by the transparency of creators. Platforms like Patreon, Passes.com, and others show this shift. Step 1: Pick Your Lane - Choose one expertise you want to be known for and commit to it for 12 months. - Don't spread yourself thin across multiple niches. - Think in terms of outcomes for your dream client or audience. Step 2: Pick One Platform to Master - Focus on one channel before expanding. - LinkedIn: B2B professionals - X/Twitter: Tech and startup pros - YouTube: Universal, gold for all creators - Instagram & TikTok: Consumers, food, fashion, lifestyle - Reddit & Substack: Targeted niches and long-form content Step 3: Show, Don't Just Tell - Credibility is proven through your work and success, not just your job title. - Document your wins, share client transformations, and post case studies. Step 4: Teach—Even If No One's Watching - Share your lessons learned, POVs, book summaries, insights—even as a beginner. - “You only need to be one step ahead of someone to teach them.” - Consistency matters more than virality. Step 5: Distribute Everything Thoughtfully - Just creating isn't enough—you need to circulate content.  - Convert content between platforms: — Repurpose tweets as LinkedIn posts –- Turn blog posts into carousels — Podcast clips into Reels/Shorts Step 6: Build Systems That Scale You - Personal brand works while you sleep when you have systems and assets: - Evergreen blog content - Auto-scheduled posts - Courses, guides, eBooks - Repurposing and re-sharing your best content Resources & Tools:

Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical steps for moving from “chasing views” to designing offers, CTAs and conversations that convert. Fatima Khan (LinkedIn Tea) — LinkedIn coach/strategist known for “spilling LinkedIn tea”: actionable insights on personal branding, community-led growth and lead generation for founders and operators. She advises to lean into video when it serves the point. Repurpose story-led clips; watch emerging creator incentives (00:20:33–00:20:50). Connect with Fatima here on Linkedin https://www.linkedin.com/in/fatima-rasheed-khan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Real strength isn't flashy. It's earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.That's the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.About our guest, Ashley SturmAshley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.Ashley has led global marketing through the startup of Vertiv's Global Data Center Solutions business unit, where she developed the unit's foundational messaging and established global and regional marketing teams. Ashley's career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri's School of Journalism, Ashley specializes in journalism and converged media.What B2B Companies Can Learn From Dr. Peter Attia:Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It's] not just the big flashy campaigns or the launches, it's about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don't obsess over launch day, obsess over what holds it all together.Commit to the slow burn strategy. Dr. Attia didn't explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we're in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.Meet people on their terms. Dr. Attia doesn't rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let's make sure we've morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.Quote“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that's where you build resilience. Whether in health or in business.”Time Stamps[00:55] Meet Ashley Sturm, VP of Marketing at Opengear[01:12] Why Dr. Peter Attia?[04:02] Role of VP of Marketing at Opengear[05:03] Deep Dive into Dr. Peter Attia's Work[11:23] B2B Marketing Lessons from Dr. Peter Attia[39:48] Building Authentic Content Strategies[45:57] Advice for Marketing Leaders[48:35] Final Thoughts and TakeawaysLinksConnect with Ashley on LinkedInLearn more about OpengearAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Radio TRO is brought to you in part by:Twisted Road - Motorcycle Rental in the USAVisit Twisted.TRO.bike to get a FREE riding day!Brian teases EICMA news and stirs SEMA FOMO. He says electrics will rise from the scooter and bicycle trenches. Zero has a legit scooter and Royal Enfield has the charming Flying Flea.Robin answers Brian's K6 tale with fitment tips (wash and reseat Arai liners if fit feels off). For RV-friendly wrenching, use a bicycle work stand as a fork holder. For packing, use Ziplocs as emergency boot liners and bright Gorilla tape when the universe mocks you.Both point out that, when fixing in the field, fight the urge to "lean beyond the problem." Use a simple playbook. Repurpose parts (wrench-as-lever), run dry bags inside soft luggage and use offline maps when there is no cell service.Episode Page: https://tro.bike/podcast/2025e30/Music by Rabid Neon and Otis McDonald

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion   Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.   About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.

Boston, COPE & Donuts: How to Make Your LinkedIn Content Work HarderEpisode SummaryIn this special on-the-road episode, Louise records from Boston, Massachusetts, sharing insights from Week 3 of her LinkedIn Profile Optimisation Programme.She introduces the COPE methodology — Create Once, Publish Everywhere — and explains how to make your LinkedIn content work harder, not longer. Louise also reveals a surprising discovery about LinkedIn's algorithm and why it's starting to behave more like YouTube than Facebook.Plus, she teases an upcoming deep dive into webinars — one of her most effective strategies for turning LinkedIn connections into email subscribers and clients.And yes… there's also talk of Dunkin' Donuts, friendly Bostonians, and how to make your content as satisfying as a Boston cream.

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Today, I'm breaking down the exact systems you need to organize your content, create with intention, and finally start treating your creator life like a real business.Whether you're a travel influencer, UGC creator, or building your personal brand on the go, these five business systems will help you go from chaotic to CEO mode.What You'll Learn:How to finally organize your content files (without losing your mind)My go-to method for batching content before a big tripThe easiest way to start and grow your email list as a creatorWhat analytics actually matter — and how to use themHow to repurpose your content so it keeps working for you

Big news, family photographers.. the holidays are almost here, and now is the perfect time to start planting those SEO seeds for next year! In this episode, I'm sharing four blog post ideas you can start writing right now to help your photography business get discovered on Google (and yes, even in ChatGPT searches!) long after the holiday season.Whether you're a family photographer, newborn photographer, or creative business owner who wants to show up more consistently online, you'll learn how to:✨ Choose blog post topics that attract your dream clients✨ Create SEO-friendly posts that perform in both Google and AI search tools✨ Repurpose your blog content for social media and email marketing✨ Build long-term visibility for your photography business during slower seasonsResources & Links Mentioned In This Episode▸ Get all of my Black Friday 2025 Deals (dropping the week of November 24th-November 28th): https://systemsandworkflowmagic.com/black-friday-deals-2025▸ Watch the YouTube video version of this Podcast: https://youtu.be/HE_cDS43HmY▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-societyConnect with Dolly DeLong Education

Megan chats with Melissa Seideman about turning your email list into your most powerful marketing tool, no algorithm required. Melissa is a former 15-year history teacher and the CEO of Not Another Virtual Assistant (NAVA). She helps busy entrepreneurs, especially fellow CEO moms, take the stress out of marketing so they can focus on what they do best. NAVA provides strategic email marketing solutions that drive consistent sales and build strong customer relationships, all while freeing up valuable time. Your email list is more than a newsletter. It's your most reliable business asset. Melissa shares how to use it to consistently drive traffic, boost engagement, and make money. Learn how to build irresistible opt-ins, segment your audience, design engaging weekly emails, and monetize strategically. Whether you're just starting or ready to revamp your entire system, this conversation will give you a blueprint for sustainable email success. Key points discussed include: Email over algorithm: Stop waiting for social media. Email delivers on your terms. Make signups easy: Use popups, embedded forms, and footers to capture every visitor. Segment with purpose: Tag only what you'll use so every subscriber feels seen. Your welcome matters: Create a personal, story-driven welcome series to start strong. Consistency wins: Weekly emails build trust and make you top-of-mind for your readers. Monetize smartly: Use affiliates, sponsorships, and even ads to make your list pay for itself. Template magic: Branded layouts and consistent link colors increase clicks. Repurpose with ease: Recycle old recipes, videos, and blog posts - fresh eyes will love them. Connect with Melissa Seideman Website | Instagram

Subscribe to The FoundHer Files. Practical advice for your small business. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREThis week, Lindsay Pinchuk breaks down one of the most powerful (and overlooked) marketing tools for small businesses — the Gift Guide.Whether you sell products, services, or both, a Gift Guide can help you grow your audience, collaborate with other brands, and create buzz that lasts long after the holidays.Lindsay shares how she used Gift Guides to skyrocket her first company, Bump Club & Beyond, and how her very first Dear FoundHer… Gift Guide landed her a TV segment on WGN and helped launch the brand.You'll learn:Why every business should have a Gift Guide (even in November!)How to choose a theme that aligns with your brandWays to SWEEP your guide across social, email, and partnershipsHow to turn one simple idea into a full marketing cycleAnd if you want step-by-step help building your own, you can grab Lindsay's Gift Guide Blueprint inside The FoundHer Files newsletter.Key TakeawaysGift Guides work because they're collaborative. Featuring other brands multiplies your reach through shares, tags, and partnerships.They're timeless. You can reuse and adapt them for holidays, Mother's Day, back-to-school, or any seasonal promotion.A clear theme matters. It helps your audience immediately understand what you stand for—and strengthens your brand story.Repurpose it everywhere. Turn your guide into Reels, emails, carousels, and live features all season long.Simple > Fancy. You don't need a big design budget or complex tech to make it work—start with what you have.Mentioned in This EpisodeThe Gift Guide Blueprint — Available inside The FoundHer FilesDear FoundHer on Tour — Aventura, FL (Dec 4, 2025)Connect with LindsayInstagram: @dearfoundher | @lindsaypinchukWebsite: dearfoundher.comSubscribe: FoundHer Files on Substack Hosted on Acast. See acast.com/privacy for more information.

Welcome back to another episode of School Counseling Simplified! Today we are going behind the scenes to talk about how to create engaging class lessons that keep students interested and make your counseling program run smoothly all year long. 1. How to Map Out Lessons for the Year Start by looking at your school calendar and noting upcoming dates, themes, and holidays. For example, October is Bullying Prevention Month, which is a great time to plan related lessons. Review your referral data and needs assessment responses to identify key areas of focus. Check what curriculum your school already uses, such as Second Step, and build from there. You can also base lessons around books to make topics more engaging. Planning tip: Repurpose content across multiple grade levels to save time and stay consistent. 2. How to Create Lessons Using a Simple Framework Use this five-step framework for 20–30 minute lessons: Icebreaker (5 minutes): Start with a fun, short activity to grab attention. Lesson (10 minutes): Teach the main concept or skill. Discussion (5 minutes): Have students talk in pairs, groups, or as a class. Reflect/Review: Leave time for students to write, draw, or journal about what they learned. Data Collection: Use quick self-assessments to measure understanding. Planning tip: Repurpose small group or individual activities by slightly modifying them for classroom use. 3. How to Get Creative Make lessons interactive by incorporating elements such as Scoot Games, Escape Rooms, Digital Game Shows, Breakout Groups, or PowerPoint and Google Slides presentations. These activities help reinforce learning and keep students engaged. 4. How to Engage Students with Movement Movement keeps students focused and helps with participation. Add movement to your icebreakers, activities, and discussions with ideas like: Sides of the room Simon Says Stand up and sit down Role play Charades Beach ball toss or jumbo discussion die By intentionally planning, getting creative, and incorporating movement, you can design classroom lessons that are fun, effective, and memorable. Tune in to this episode to hear how I use these strategies step-by-step to make classroom lessons engaging and stress-free!   Resources Mentioned: Join IMPACT Connect with Rachel: TpT Store Blog Instagram Facebook Page Facebook Group Pinterest Youtube   More About School Counseling Simplified: School Counseling Simplified is a podcast offering easy to implement strategies for busy school counselors. The host, Rachel Davis from Bright Futures Counseling, shares tips and tricks she has learned from her years of experience as a school counselor both in the US and at an international school in Costa Rica. You can listen to School Counseling Simplified on Apple Podcasts, Spotify, Google Podcasts, and more!    

Destini Copp teaches us how to transform your knowledge into scalable, automated income streams that sell while you sleep. Dr. Copp is a business growth coach and digital product strategist. She helps business owners turn their digital products into consistent, scalable revenue using growth flywheels and AI-powered systems. If you've ever thought about creating a digital product but weren't sure where to start (or what to do when one flops) this episode is your go-to guide. Destini shares how to identify your best product idea, craft an irresistible mini-course or ebook, and design sales funnels that work. You'll also learn how to simplify your tech, monetize your newsletter, and infuse more of you into every offer. Key points discussed include: Start with a spark: Choose a product that aligns with your passion and expertise - it will sustain you long-term. Mini-courses win: Short, actionable workshops build connection and can't be replicated by AI. Lead magnets that convert: Begin with a simple freebie, then nurture your audience through a natural journey. Fixing funnel flops: Track conversion data before scrapping your ideas, small tweaks can rescue big results. Simplify the tech: ThriveCart, Leadpages, Teachable… they all work. Don't let tech hold you back. The weekly non-negotiable: A consistent newsletter builds trust, drives sales, and multiplies income. Human over automation: Live workshops and personal videos bring back the connection your audience craves. Repurpose with purpose: Every old ebook or freebie can find new life inside your product funnel. If You Loved This Episode… You'll love Episode 653: Beyond Ads – How to Monetize Your Blog with a Product Line with Meggen Wilson Connect with Destini Copp Website | Instagram

Sean Garner, a marketing expert for local service businesses, helps companies dominate their industries through a combination of strategy, sales funnels, SEO, and StoryBrand messaging. He emphasizes that success requires both mastery of your craft and a growth mindset, not just flashy marketing tactics. Garner uses a “Marketing Domination Framework” to build, fill, and optimize sales funnels, turning skilled professionals into recognized industry leaders while capturing and nurturing leads effectively. In this episode of Marketer of the Day, Garner advocates for service-based businesses to leverage video podcasts as a content strategy, repurposing them into blogs, social posts, and emails to maximize reach and authority. He emphasizes that strong marketing starts with the right words and messaging that address customer needs, rather than relying on logos or superficial branding. By highlighting the importance of systems like sales funnels and SEO, he shows how proper implementation can turn skilled professionals into recognized industry leaders. Garner stresses taking action, noting that knowledge alone is useless without execution, and invites businesses to work with his agency at seangarner.co for tailored, high-impact marketing support. Quotes: "Marketing doesn't start with logos or flashy visuals. It starts with words that speak directly to your customer's needs and problems. When you master that, everything else becomes easier." "Knowledge alone won't grow your business. You need systems, execution, and consistency. Without action, even the best ideas stay useless." "A strong sales funnel is more than a tool—it's a framework that turns skilled professionals into recognized leaders in their industries while capturing and nurturing leads effectively." "Video podcasts are a goldmine for service-based businesses. Repurpose them into blogs, emails, and social posts to expand reach, build authority, and connect with your audience in multiple ways." Resources: Connect with Sean Garner on LinkedIn Follow Sean Garner on Facebook Marketing Agency for Local Service Business Owners Who Want to Dominate Online

Episode: Use AI to Uncover What Your B2B Audience Is Really AskingHost: Donna Peterson, Owner & President, World InnovatorsLength: 25:46Episode SummaryMost brands still publish first and pray later. In this episode, Donna shows a better path: start with the exact questions your audience is already asking, then use AI to surface, validate, and organize those questions into high-performing content across podcast, blog, email, social, and newsletters.You'll learn simple, practical ways to capture questions from trade shows, sales calls, customer service, and transcripts, then turn them into long-tail, low-competition topics your team can rank for and build trust with- especially for high-consideration B2B offers like industrial equipment, executive education, and auctions. Donna walks through a lightweight workflow using ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, and Fathom to: (1) mine questions, (2) check search viability, (3) outline content, and (4) repurpose it- without losing your human voice. She closes with a weekly cadence you can actually stick to: one question, one pillar, many derivatives.Key Takeaways You Can Implement Right Away:Lead with questions, not products. Your buyer journey starts in a search box- mirror their wording.Go where questions happen. Trade shows, hallway chats, sessions, sales calls, support tickets, meeting transcripts.Use AI as an assistant, not an autopilot. Let AI help mine questions, draft outlines, and keep message consistency- then add your expertise and tone.Target long-tail intent. Prioritize specific, low-volume queries you can actually rank #1 for and win qualified demand.Centralize questions. Keep a shared sheet so podcast, blog, email, and social all build on the same weekly question.Repurpose by design. One question → podcast → blog → LinkedIn posts → email → monthly recap newsletter.Align with services. Choose questions that help, and map to what you sell- value plus relevance.Keep it simple. Start with one question per week; consistency beats complexity.Episode Chapters:00:00 Why audiences respond to questions (and trust grows when you answer them)03:10 Where to find real questions: shows, sessions, coffee chats, sales & support07:05 AI toolkit: ChatGPT, AnswerThePublic/AlsoAsked, SEMrush, Fathom transcripts12:00 Turning questions into outlines, posts, emails, and a monthly recap16:15 Long-tail strategy for niche B2B topics (and avoiding broad, crowded keywords)19:20 Examples by segment: manufacturing, exec ed, industrial auctions22:10 Team workflow: shared question log, role alignment, and repurposing rhythm24:05 Don't overcomplicate: the “one question per week” modelTools Mentioned:ChatGPT (ideation, audience challenges, outline drafts)AnswerThePublic / AlsoAsked (question discovery)SEMrush (difficulty/volume checks, long-tail targets)Fathom (meeting notes + AI summaries to extract top questions)Call to Action:Want help building a “one-question” content system that consistently attracts the right leads? *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams. *** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies. *** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Host Shannon Huffman Polson is the founder of The Grit Institute and host of The Grit Factor Podcast, where she helps purpose-driven leaders build grit, resilience, and purpose in their lives and organizations. A former U.S. Army Apache helicopter pilot and one of the first women to fly the Apache in the Army, Shannon brings real-world leadership experience from the military and corporate boardroom to her work as an author, speaker, and leadership educator. She is the author of The Grit Factor: Courage, Resilience, and Leadership in the Most Male-Dominated Organization in the World, which distills lessons from elite leaders across industries and the armed forces. Through The Grit Institute, Shannon combines research, storytelling, and actionable frameworks to help individuals and organizations navigate transitions, overcome challenges, and lead with impact. Her work empowers people to connect with purpose and bring values-based leadership into every facet of life and work. Whether in the cockpit, the classroom, or the boardroom, Shannon champions a mission to cultivate courage, purpose, and authentic leadership for a better world. Guest Bio Sam Ushio is the founder and Chief Ikigai Officer of Ikigai Lab, a social enterprise that blends ancient Japanese wisdom with modern science to help people and organizations align purpose with measurable impact. Drawing on two decades in corporate leadership and consulting, Sam's work focuses on human sustainability, values-based growth, and bringing humanity back into business. A former financial services executive, Sam experienced a pivotal moment that transformed his understanding of success—from financial growth to personal and purposeful growth. His family's story, rooted in Japan over a century ago, deeply shaped his worldview and introduced him to the authentic essence of Ikigai—the Japanese concept of a "reason for being." Through Ikigai Lab, Sam works with global brands and leaders to create cultures where people thrive through alignment of strengths, values, and daily actions. His frameworks integrate positive psychology, emotional intelligence, and ancient wisdom, inspiring people to live with awareness, gratitude, and intention every day. Sam is also the creator of the Ikigai Summit (soon to be rebranded as Repurpose), an annual event that explores how purpose-driven leadership can reshape organizations and communities for a more meaningful future. At his core, Sam believes purpose isn't a destination—it's a daily practice. His mission is to help others discover and live their Ikigai through the simple yet profound act of aligning who they are with how they live and lead. Summary In this conversation, Shannon Huffman Polson and Sam Ushio explore the concept of Ikigai, its origins, and its significance in personal and professional life. They discuss the importance of family legacy, personal growth, and the misunderstandings surrounding Ikigai, particularly the common four-circle Venn diagram. Sam shares his journey of discovering Ikigai through his family's history and emphasizes the need for gratitude, intentionality, and the integration of personal values in daily life. The discussion also touches on the impact of Ikigai on organizations and the importance of spirituality and rituals in Japanese culture. Takeaways Ikigai is a Japanese concept meaning 'reason for being'. Personal stories shape our understanding of purpose. Financial growth should not compromise personal growth. Gratitude and awareness are essential for a fulfilling life. Ikigai is about aligning daily actions with personal values. The four-circle Venn diagram is a common misunderstanding of Ikigai. Daily life (sekatsu) is central to understanding Ikigai. Mindset and emotional intelligence are crucial for personal development. Reflecting on influential people can help clarify one's values. Ikigai can enhance both personal and professional fulfillment.     Chapters 00:00 – What Is Ikigai, Really? Sam Ushio introduces the real meaning of Ikigai—not just an abstract idea of life's purpose, but the alignment of daily actions with personal values and priorities. 01:05 – Purpose as the Foundation of Grit and Resilience Host Shannon Huffman Polson shares how purpose became central to her research on grit and leadership, setting the stage for the conversation. 02:57 – Sam Ushio's Journey from Corporate Success to Purpose Alignment Sam reflects on his background in financial services, the "lightning bolt moment" that shifted his path, and his discovery of a deeper calling through Ikigai. 03:48 – The Power of Family Heritage and Migration Sam shares his great-grandparents' story—leaving Japan to support a 1,200-year-old shrine—and how that legacy shaped his modern understanding of purpose and sacrifice. 08:19 – Realizing the Limits of Financial Growth Sam explains how a career focused solely on financial metrics led to personal disconnection—and how redefining growth became the start of his transformation. 11:03 – The Value of Failure and Creative Experimentation Sam describes his early entrepreneurial struggles and creative experiments that didn't work, emphasizing how failure built clarity and resilience. 13:30 – Discovering the Family Photo That Changed Everything A 100-year-old family photo surfaces at just the right moment, sparking deep reflection and connecting Sam's modern journey to ancestral purpose. 14:52 – Rediscovering Ikigai Through Family Wisdom Sam's Aunt Julie plays a key role in reconnecting him with the true Japanese essence of Ikigai—as a philosophy of balance, awareness, and daily living. 16:33 – Debunking the 4-Circle Ikigai Myth Sam and Shannon unpack the viral "Venn diagram" of Ikigai, exploring how Western interpretations often miss its true meaning rooted in sekatsu—daily life. 20:12 – Ikigai as Daily Alignment, Not a Destination Sam reframes Ikigai as the daily practice of aligning values with actions—living your reason for being moment by moment, not chasing a final goal. 24:21 – Frameworks for Living with Purpose Exploring the fusion of Japanese wisdom and positive psychology, Sam discusses using values and strengths (via CliftonStrengths) to guide intentional living. 26:10 – From Purpose to Measurable Impact Sam connects Ikigai to measurable outcomes in leadership and business, linking emotional awareness, cognition, and behavior to results. 32:10 – How to Begin Your Ikigai Journey Sam offers a practical starting point: reflect on a person who has shaped you, explore the values behind their influence, and connect that to your own life purpose. 34:05 – Practicing Ikigai in Daily Life (Sekatsu) Sam introduces the "Minimum Viable Purpose" concept—testing small daily actions outside your comfort zone to grow purposefully, not perfectly. 38:05 – Purpose in the Age of AI A discussion on how AI is shaping human purpose and connection, and how grounding in values helps navigate rapid technological change. 40:15 – Inside Ikigai Lab: Bridging Humanity and Business Sam explains how Ikigai Lab helps organizations and teams connect individual purpose to measurable impact through human sustainability frameworks. 43:04 – Building Awareness and Intention Across Generations Sam discusses bringing the Ikigai philosophy to workplaces, universities, and communities to help people live and lead with intention. 49:23 – Returning to Japan: A Full-Circle Journey Sam shares the emotional story of returning to his family's ancestral shrine in Japan, honoring generations of purpose, resilience, and continuity. 53:29 – The Sacred in the Everyday Shannon reflects on her trip to Japan, the power of ritual, and what it means to recognize the sacred in daily life—connecting to the heart of Ikigai. 56:11 – Purpose as a Verb, Not a Goal Sam and Shannon conclude that Ikigai isn't something you find once—it's something you live daily, through curiosity, courage, and continual growth.     Resources Website: https://ikigailab.co/ LinkedIn: https://www.linkedin.com/in/samushio/  

Megan chats with Pat Flynn about breaking free from information overload, focusing on what matters, and building momentum through experimentation and micro mastery. Pat Flynn is a father, husband, and lifelong learner from San Diego known as one of the most trusted voices in digital entrepreneurship. He's the founder of Smart Passive Income, co-creator of the SwitchPod, and host of Deep Pocket Monster on YouTube. Pat inspires millions through his podcasts, communities, and live events like Card Party, all while advising companies and sharing his passion for creativity, connection, and growth. Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker. In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy. Pat shares how to stop drowning in advice and start acting. From his “lean learning” method to daily experiments and micromastery, Pat teaches creators to swap perfectionism for progress. This episode is packed with energy, clarity, and practical strategies for focused, sustainable growth. Key points discussed include: Information isn't progress: Learn only what you need right now. Start small and act fast: Progress comes from experiments, not overthinking. Embrace micromastery: Focus on tiny skills that compound over time. Repurpose smart: Use your content in multiple formats to reach more people. Count actions, not likes: Measure consistency, not vanity metrics. Lean out distractions: Say no joyfully to everything that isn't aligned. Failure is feedback: Each attempt gets you closer to mastery. Discipline creates freedom: Systems and batching unlock creative space. Connect with Pat Flynn Website | Instagram

In this episode, I'm walking you through The Hybrid Content Masterclass — the same system I use to turn one idea into a full week of high-converting content that attracts premium clients, builds authority, and fills your calendar with qualified calls... and that I teach all my clients.You'll learn how to:

In this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand signals in the era of intelligent search. KEY TAKEAWAYS  AI won't replace human SEOs—adapt, don't fear Optimize for AI overviews and brand citations Repurpose content across every search platform CHAPTERS (00:00) SEO in 2026 Overview (01:42) AI + Human Collaboration (04:10) Search Everywhere Optimization (07:58) Declining Web Traffic & AI Overviews (11:33) Content Updating & Consolidation HOW RO CONNECT IG:   / ericosiu    X:   / ericosiu

It can be so overwhelming to be a creator these days… so many platforms, so little time!That's why in this episode, I'm breaking down exactly how to repurpose your content, so you can save time, maximize your reach, and make every piece of content work harder for you. You'll learn how I: → Turn one big video or post into weeks of content→ Adjust my messaging for different platforms (without sounding repetitive)→ Use repurposing to attract brand deals and grow new audiencesBecause here's the truth: repurposing isn't repetitive. It's strategic. You worked hard to create that content — it deserves a longer life and a wider audience.

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Ross Simmonds Show, Ross was interviewed by Rich Brooks to debunk the myth that content marketing ends when you press publish. Together, they explore the essential strategies behind effective content distribution, including Ross's powerful framework: Repurpose, Remix, and Reshare. From leveraging AI tools like Distribution.ai to embracing video in B2B content strategy, this conversation is packed with actionable insights to help your content reach the audience it deserves. Key Takeaways and Insights: 1. The Real Work Starts After “Publish” - Publishing is not the final step—it's the starting line. - Measure not by how often you publish but by how many people you reach and engage. - Most content dies in obscurity because it's never distributed effectively. 2. What is Content Distribution, Really? - The process of ensuring your content is discovered by the right audience. - Requires deep audience and channel research to deliver content in the right format at the right place. - It's about strategy, not just amplification. 3. The Three R's Framework: Repurpose, Remix, Reshare - Repurpose: Turn one content asset (e.g. webinar) into blog posts, newsletters, eBooks. - Remix: Reformat – video into audio, cut clips for social media. - Reshare: Continuously circulate evergreen content; don't assume one post is enough. - Modernize and refresh content similar to how Disney reboots classic stories. 4. Should You Lead with Video, Audio, or Text? - Best: Video – it's the most repurposable and personal format, even in B2B. - Next: Audio – podcasting creates parasocial relationships and trust. - Last: Text – still valuable, but easier to fake and less engaging. - Embrace the format that aligns with your strength—but don't ignore video if you're serious about future visibility. 5.  Using AI To Scale Content Distribution - AI is an accelerant: great marketers get greater, fast. - AI tools like Distribution.ai help apply your brand voice and create promotional content at scale. - Human review is still critical—AI is great, but human nuance still wins. 6. SEO Is Not Dead - "SEO is dead" is a myth. Search has evolved, not vanished. - Think beyond Google: people search on LinkedIn, Reddit, YouTube, Facebook, Instagram. - Optimize for discovery wherever your audience is searching. Resources & Tools:

On this episode of The Kara Goldin Show, we're joined by Lauren Gropper, Founder and CEO of Repurpose — the compostable household goods brand that's changing the way we think about single-use products. What started with a vision to replace wasteful plastics with plant-based alternatives has grown into a national movement, with Repurpose products now found in over 20,000 retail locations including Target, Costco, Kroger, and Whole Foods. From compostable cups, plates, and cutlery to bamboo paper towels and BPA-free wine cups, Repurpose is proving that sustainability can be simple, stylish, and affordable.In our conversation, Lauren shares how her early career in sustainable design and an eye-opening stint consulting in Hollywood inspired the launch of Repurpose. We talk about what it's like to pioneer a new category, the challenges of educating consumers without overwhelming them, and how she's built a mission-driven brand that has already replaced more than 727 million pieces of plastic. Lauren also opens up about the toughest challenges she's faced as a founder, how she balances leadership with motherhood, and her bold vision for a world free from single-use plastics.Whether you're passionate about sustainability, curious about how to build a mission-driven CPG brand, or just looking for inspiration from a founder who turned an “aha moment” into a movement, this episode is packed with insights you won't want to miss. Now on The Kara Goldin Show. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks. To learn more about Lauren Gropper and Repurpose:https://www.linkedin.com/in/lauren-gropper-9a62791/https://www.linkedin.com/company/repurpose-compostables/https://www.instagram.com/repurpose/https://repurpose.com/ Sponsored By:Quo - Get started for free, plus get 20% off your first 6 months at Quo.com/KARAGOLDINLinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.Dell - Get a new Dell PC at Dell.com/ai-pc Check out our website to view this episode's show notes: https://karagoldin.com/podcast/747 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social media doesn't have to be overwhelming—especially with the right strategy. In this episode, we share four essential tips to grow your brand online, straight from digital marketing expert Emma Tessler of 95 Media.  Focus on 1–3 platforms that align with your audience Craft a clear and consistent brand message Repurpose content to expand your reach Use analytics to improve your strategy  Learn how to make social media work for you without burning out.  Resources:  *** Tell Your Sustainable Story Online Course ***  Apply for SIP Certified Wine  Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet   Print   Electronic     Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet    Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member  

In Episode 273, we bring the Podcast Playbook to a close with Part 11: Mastering the Mindset — Final Tips to Stay Consistent and Thrive. This final chapter shifts the focus from tools and strategies to the mental game required to keep your podcast alive long term. We explore why most podcasters fade out after just a few episodes, how to set realistic expectations for slow and steady growth, and the importance of building habits that keep you consistent even when results don't come overnight.You'll also learn practical tips to avoid burnout, handle setbacks like equipment failures or lack of feedback, and stay motivated by connecting with a community of creators. From batching episodes and using templates to tracking your growth and reinvesting wisely, this episode is about creating the resilience and systems that allow your podcast to thrive. More than just downloads, your show is a legacy — and with the right mindset, it can impact people for years to come.Key Takeaways: 1. Podcasting is a long game — growth is slow, steady, and compounds over time.2. Most podcasters quit after 10 episodes (podfade), but consistency separates the winners.3. Reliability matters more to listeners than perfection; showing up builds trust.4. Burnout is real — protect your energy by setting realistic schedules and batching episodes.5. Equipment failures will happen; always have a backup plan to stay on track.6. Don't rely on constant external validation — create because your message matters.7. Repurpose your content into clips, audiograms, and posts to maximize impact.8. Track your metrics regularly, but don't obsess — focus on trends, not daily spikes.9. Surround yourself with community — accountability and encouragement keep you moving.10. Every episode contributes to your legacy — your podcast is bigger than downloads.

Matt Molen teaches us how to transform email from a dreaded chore into a powerful, money-making, audience-building machine. Matt Molen is the CEO of Email Crush (emailcrush.com) and the creator of Email on Autopilot (emailonautopilot.com), the course that helps creators grow email lists fast, send stuff people actually open, and automate the rest so it runs while you sleep. He's helped hundreds of bloggers go from “Ugh, I should really send a newsletter…” to “Whoa, email is an awesome traffic driver!” Whether you want to DIY your strategy or hand it off completely, Matt's your guy. His boutique agency runs email for some of the biggest creators online, the ones whose content you've read, bookmarked, or binge-scrolled at 2 a.m. Email can be your strongest growth tool - if you know how to use it. Learn how to send emails with purpose, grow your list with confidence, and see results that truly matter. Key points discussed include: - Why consistency is everything: Learn why sending emails regularly builds trust and long-term traffic. - Send more than you think: Find out why daily or multiple sends a week can actually serve your audience better. - Traffic and branding boost: Discover how email strengthens your positioning while driving clicks to your blog. - Repurpose what works: Learn how to repeat winning emails without overwhelming your subscribers. - Simple growth strategies: Use tools like lead magnets and gated print features to expand your list. - Selling through email: Build trust first, then confidently share your products and offers. - Use data wisely: Evaluate open rates, clicks, and repeat success to refine your system. Connect with Matt Molen Website | Instagram

Are you hoping for more clients in your business? Whether you're new to your business or you've been in the gam for a while, you know that unless you have customers, you can't have a successful business. So what's the answer to getting in front of those potential customers? A visibility plan.Our visibility marketing activities are often the first to get dropped in our business when we get busy, which slows down our inquiries and leads to less new clients. In today's episode, I am highlighting the timeline of your marketing efforts and how you can create a visibility marketing plan in your business.In This Episode You'll:Learn about Visibility MarketingExplore Visibility Marketing ActivitiesSet Aside Time for Your Visibility PlanFind it quickly:3:13 - What is Visibility Marketing?6:06 - Visibility Marketing Activities for Your Business7:21 - Repurpose and Share Older Content that Performed Really Well in the Past9:23 - Pitch Yourself to Collaborate with Another Business Owner10:52 - Show Up in Facebook Groups 11:21 - Optimize for SEO12:37 - Keep Evergreen & Video-Based Content Top of Mind14:06 - Schedule Your Visibility Activities Links + Resources mentioned in this episode:Episode 33Episode 21Brands that Book with Davey JonesEpisode 3More ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

Branding and positioning are no longer optional, they are everything. If you're a real estate professional, local business owner, or entrepreneur, you must learn to market like a pro. The truth is, less than 1.7% of organic video content gets seen, and that's why you have to 10X your output. In this episode, I break down my MAGNET sales cycle: Marketing, Attract, Grow, Nail the Sale, Execute, and Transform. This is the same framework that took me from a brand-new agent to a top 1% producer and helped me build a multimillion-dollar business. Discover why consistent content creation positions you as the authority, attracts high-quality leads, shortens your sales cycle, and creates raving fans who refer you over and over again. If you're ready to dominate your market, build unstoppable authority, and future-proof your business, this episode is your game plan. If you're serious about 10X'ing your content and showing up everywhere your dream clients are, you need to be using Repurpose.io. It takes one video and automatically distributes it across all platforms in the right format with your branding. Total game-changer.

In this episode of Five Minute Friday, we're answering one of the most asked questions inside the Boutique Hub: How do I go live and sell? If you've been nervous about starting live selling, or you're not sure where to begin, this episode gives you the confidence and tools to just start. Live selling is one of the fastest ways to grow your boutique sales, engage your customers, and create urgency online.

Hani Mourra is a software entrepreneur and creator of Repurpose.io, a platform that helps content creators save time by automating video publishing across all major social media channels. Top 3 Value Bombs 1. You don't need a big team or burnout to scale - build systems, leverage automation, and grow with intention. 2. One great feature - like automated TikTok repurposing - can be a massive turning point if it solves a real creator pain point. 3. Every video you create is a seed - plant it everywhere your audience hangs out to maximize your reach and resilience. Try out Repurpose.io and publish 10 videos for free - Repurpose.io  Sponsors High Level - The ultimate all-in-one platform for Entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs, invest in recession-resilient businesses, and create legacy income for their families through franchising. Get started today by downloading Franocity's Franchise Funding Guide at Franocity.com.