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Copywriting Praxis-Vorlagen gratis? ➔ Hier laden: https://xhauer.com/downloads-podcastWEBINAR "Die 3 Schritte zur vollen Pipeline durch LinkedIn" ➔ Hier anmelden: https://xhauer.com/webinar-podERWÄHNTE FOLGEN:➔ https://youtu.be/aHeZAkdMqk8Mit diesen 5 Copywriting-Tipps bringst du deine Conversion Rates sofort nach oben: Du lernst, wie du Texte schreibst, die jeden nächsten Schritt verkaufen, warum Leerzeilen und kurze Sätze so wichtig sind, wie du mit dem Wort „sodass“ bessere Gründe gibst und wie du mit persönlichen Pain Points und den richtigen Konsequenzen mehr Pipeline-Chancen schaffst. Setze die einfachen Schritte direkt in Anzeigen, E-Mails und Landingpages um und beobachte, wie aus deiner Zielgruppe echte Reaktionen werden.Wenn du neu auf meinem Kanal bist:Mein Name ist Michael Asshauer. Ich bin Gründer und Geschäftsführer von XHAUER. Mein Team und ich helfen jeden Tag Anbietern im komplexen und technischen B2B, ihre Pipeline mit guten Verkaufsgelegenheiten zu füllen. Durch eine systematische Kombination aus Performance- und Content-Marketing. Ganz ohne Bunte-Bildchen-Marketing, sondern datengetrieben nach dem Grundsatz “Do more of what works”.Ein paar Fakten für dich, wie ich hierher gekommen bin und welche Reise ich auf diesem Kanal dokumentiere:25 Jahre: Gründung meines ersten Technologie-Unternehmens Familonet25 Jahre: Abschluss meiner Studiengänge Volkswirtschaftslehre, Betriebswirtschaftslehre und International Business (Hamburg & Melbourne)28 Jahre: Ausgründung unserer B2B-Software-Entwicklungsagentur onbyrd30 Jahre: Übernahme unserer Unternehmen durch den Daimler-Konzern (heute Mercedes-Benz Group AG)31 Jahre: Gründung meiner Business-Content-Plattform “Machen!”32 Jahre: Gründung meines Performance-Recruiting-Unternehmens Talentmagnet (und anschließender Verkauf)34 Jahre: Gründung unserer B2B-Marketing-Agentur & Beratung XHAUER, gemeinsam mit Paula.Heute: Paula, unser Team und ich sind auf dem Weg, eine der besten B2B-Agenturen & Beratungen weltweit aufzubauen.Auf diesem Kanal teile ich alle Erkenntnisse, Learnings und Best Practices aus Tausenden Kampagnen offen mit dir, sodass du sie für euer Marketing anwenden kannst.Für B2B-Marketing, das die Pipeline füllt.Dein Michael Hosted on Acast. See acast.com/privacy for more information.
Episode 257 for the week of May 5th, 2025 ... and this is what is going on in our Disney World...Last Minute Trip Thoughts:- By the time you see/hear this week's episode we would have left for our quick trip to DHS to say goodbye to Muppet Courtyard. We share some final thoughts of our plans and what we are looking forward to.Starts @0:43 ...News Roundup:- Volcano Bay to drop Tapu Tapu in October and then have 5month, seasonal closure next year. Source: UOFan- GEO-82 Details, included $179 Luminous viewing! Source: Disney Parks Blog- Cool Kid Summer Park-by-Park Details: Source: WDW Magic- More details for Wald Disney - a Magical Life at Disneyland. Source: Scott GustinStarts @15:09 ...Construction Updates:- Nothing major but work at Big Thunder continues and rooms update at POP.Starts @43:34 ...DBC Engagement - Top 5 Lessons from a WDW Veteran:- First, Phil shares his top 5 tips and Jason critiques ... then we hear from our community!Starts @46:33 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcastsTravel Trends with Dan Christian #1 B2B Travel Podcast. Execs, Start-Ups, Major TrendsListen on: Apple Podcasts Spotify
I want to hear your thoughts about the show and this episode. Text us here...Ever wonder how to write emails that actually sound like you—without overthinking it, over-editing, or overcomplicating it?In this powerful, laugh-out-loud and truth-filled episode of Casa De Confidence, I'm joined by the incredible Liz Wilcox—email marketing strategist, Survivor finalist, and self-proclaimed Fresh Princess of Email.Yep, she's walked the wild jungles of both reality TV and the online business world… and she's here to give us the real-talk version of how to make email marketing feel doable, effective, and—dare I say—fun.Whether you're still avoiding your email platform or trying to figure out what a “lead magnet” even is, Liz has the simplest and most effective roadmap for using your email list to make real money online (without burning out or pretending to be someone you're not).What You'll Learn in This Episode:How Liz went from RV blogger with bad internet to email marketing queen The #1 hurdle most entrepreneurs face with email (and how to get over it)The real difference between telling stories and just being human in your emailsWhy your email list is your best business asset—and how to treat it that wayHow Liz built a $1M business with a $9/month membership The role of consiThis deeply personal and powerful memoir chronicles Pastor Bill LaMorey's transformation from brokenness to redemption and ultimately, to a life of purpose and leadership. The book is structured like a play with three “Acts”: Brokenness, Redemption, and Transformation. Throughout, he blends personal storytelling with universal truths, aiming to help others recognize the redemptive potential in their own stories.
Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic
Nik's continuing his discussion of the most underutilized aspect in DTC marketing: landing pages. Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it's time to position what you're selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of these things matter before you hit publish. Plus, how does social proof play a role in your landing page? Nik shares an example of a brand who's leveraging UGC and Instagram comments right on their front page. And, it's best to explain and educate your intended audience right off the bat. Things like supplements, food, etc. should all have ingredients listed. A brand story is also a way to inform your audience about exactly what (and who) you are. Prescient AI is the world's smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts. Follow Nik: Twitter: https://www.twitter.com/mrsharma
Episode 256 for the week of April 28, 2025 ... and this is what is going on in our Disney World...RUMOR: Disney Starlight to Start July 6th:- Happily Ever After is shifted to a 10pm start time starting July 6th, this combined with CM block outs is leading people to think that could be the day that Disney Starlight: Dream the Night Away will startStarts @3:26 ...D23 Goes to the World's Fair Review:- Phil and his daughter attended the event this past weekend.- Find out the highlights, some fun facts, and a bit more about Len Testa!Starts @7:27 ...Construction Updates - Laydown Yards!:- Construction has apparently started on the laydown yards kicking off the prep work for the updates to Frontierland - Cars Land and Villains Land!Starts @17:07 ...What are We Looking Forward To with Our Upcoming Trip?:- We discuss some of the goals with our down and back trip coming up in just one week. Starts @22:19 ...Top 5: Lessons from a WDW Veteran:- Jason shares some tips and advice he has learned over the years that might help people thinking about planning their upcoming trips.Starts @28:03 ...DBC Engagement: Create a Disney Plus Game Show:- The community came up with ideas for game shows that could be run on Disney PlusStarts @47:43 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
In dieser Episode von „Die Gründer“ spricht Ole mit Lina, einer erfahrenen Marketing-Expertin, die sich insbesondere auf Websites spezialisiert hat.Nach über 15 Jahren im Angestelltenverhältnis hat sich Lina dazu entschieden, den Sprung in die Selbstständigkeit zu wagen – und das während ihrer Elternzeit. Gemeinsam tauchen sie tief in Themen rund um Website-Aufbau, Positionierung, Netzwerken und die Herausforderungen der Digitalisierung und künstlichen Intelligenz ein. Lina gibt praxisnahe Tipps, wie Gründerinnen den Weg zur eigenen Website meistern, worauf es beim Aufbau wirklich ankommt und warum Flexibilität und Mut zur Spezialisierung entscheidend sind. Authentizität, gutes Netzwerken und der richtige Umgang mit Technologietrends wie KI stehen dabei im Mittelpunkt.Ein inspirierendes Gespräch für alle, die ihre digitale Präsenz auf das nächste Level heben wollen!Hier gibt es mehr zu Lina:https://linamarketing.de https://www.linkedin.com/in/lina-mohr-219610100/ Feedback und Fragen gerne in die Kommentare oder Bewertungen.Timestamps:00:00 Weg zur Selbstständigkeit06:27 Privatsphäre: Authentizität und Grenzen Online08:01 Nische finden, flexibel bleiben11:26 KIs Nutzen: Kontext und Expertise entscheidend13:52 Zukunft der Arbeit mit KI16:59 Effektive Marketing-Funnel-Strategien21:23 Zielgerichtete Website-Optimierung23:31 Mobile First: Einfachheit vor Details28:25 Missverständnisse über Landingpages klären31:51 KI-gestütztes SEO und Webdesign33:20 Kreative Freiheit beim Planen nutzen39:24 Der unspektakuläre Start einer Website40:26 Projektumsetzung und Sichtbarkeit
In der aktuellen Episode des Digital Marketing Upgrade Podcasts begrüsst Dich Gastgeber Thomas Besmer gemeinsam mit Claude Sprenger, dem technischen Genie der Hutter Consult, zu einer vielschichtigen Diskussion über die neuesten Trends und Entwicklungen vom April 2025. **Neuigkeiten bei Meta** Eine der heiss diskutierten Neuerungen ist die von Meta angekündigte Optimierung der Website-Ziele bei Sales-Kampagnen, die für viel Gesprächsstoff sorgt. Claude erklärt, dass Meta beginnt, Landingpages bei Kampagnen zu ignorieren und stattdessen eigene Zielseiten auszuwählen, die ihrer Meinung nach besser performen könnten. Spannend bleibt, inwieweit Werbetreibende hier noch manuell eingreifen können und wie Meta diese Entscheidungen trifft. **Videos in Produkt-Katalogen** Als weiteres Feature möchte Meta automatische Videoergänzungen in Produkt-Katalogen vornehmen, indem es Videos aus den unterschiedlichsten Quellen, wie Websites oder Social-Media-Kanäle, einbezieht. Dies bietet eine kreative Möglichkeit für Unternehmen, ihre Produktpräsentationen zu bereichern, erfordert jedoch wie bei der URL-Optimierung eine skeptische Prüfung der genutzten Materialien. **Automatisiertes UTM-Tagging** Claude und Thomas besprechen die neuen automatischen Ergänzungen von UTM-Parametern durch Meta, die eine präzisere Nachverfolgung der Marketing-Kampagnen ermöglichen sollen. Eine klare Struktur bei der Verwendung von UTM-Parametern wird von beiden als kritisch für das Tracking und die Analyse von Kampagnen angesehen. **KI und Automatisierung: Ein Blick in die Zukunft** Die Episode zeigt, wie stark Meta auf Automatisierung setzt, um die Komplexität von Kampagnen-Setups zu reduzieren. Erörtert wird auch der Trend, dass Ad-Setups zunehmend automatisiert werden und wie sich Agenturen auf mehr strategische Beratungsdienste konzentrieren müssen. **Innovationen in der Bild- und Videoerstellung** Thomas und Claude diskutieren über die Integration von Bild- und Video-Generatoren wie ChatGPT und Gemini, die immer mehr an Bedeutung gewinnen. Diese Technologien ermöglichen es auch Nicht-Designern, kreativ hochwertige Werbemittel zu produzieren und werden somit die Rolle traditioneller kreativer Prozesse zukünftig verändern. **Tracking und regelmässige Audits** Claude betont die Wichtigkeit der Aufrechterhaltung und regelmässigen Prüfung der Tracking-Systeme und beschreibt, wie wesentliche Änderungen im System, wie der Consent Mode bei Google Ads, zwingend beachtet werden müssen, um weiterhin valide Conversion-Daten zu erhalten.
Building your business on social media is like renting a house—you've decorated it beautifully, but the landlord can change the rules anytime. Your email list, however, is property you own outright. This distinction can make or break a small business when platforms change algorithms or face potential bans.In this episode, Dave Charest speaks with Constant Contact product leaders Jesus Flores, Product Manager focused on audience growth; Ryan Burke, Director of Product specializing in small business growth; and Mike Crawford, Senior Product Manager responsible for the contacts experience. They discuss the risks of relying solely on social media for marketing and why building a contact list you actually own is the foundation of sustainable marketing."Owning your audience means having a direct line of communication with people who have explicitly shown interest in your brand, typically through an email list without a dependency on a governing social platform," explains Jesus. "It's your list, you own it. You can carry it from platform to platform."The team discusses how businesses can convert social followers into email subscribers, introduces Constant Contact's new Lead Magnet tool, and explains how contact data helps create more effective marketing campaigns.Whether you're just starting to build your contact list or looking to better leverage your existing contacts, this episode offers actionable strategies to help turn audience growth into business growth.Additional Resources:Create a Facebook and Instagram AdCreate a Pop-Up Contact Sign-Up Form for Your WebsiteCreate a QR code from a URLCreate a Google Ad with KlikenUsing Contact Lists, Tags, and Segments Based on Your List SizeOverview: Email ReportingInstall a Contact Sign-Up Form on a WebsiteCreate a Sign-up Landing Page to Collect New Email and SMS Contacts OnlineCreate a Lead Magnet and Capture LeadsCreate and Manage Custom Contact FieldsLatest Small Business Now ReportMeet Today's Guests: Jesus Flores, Ryan Burke, and Mike Crawford of Constant Contact Jesus Flores
Video available — www.fed965.comCollaborations, Meetings, Sessions — babyblueviperbusiness@gmail.comWaternovaMerchandiseLinkedIn — Federico Blanco Sánchez-LlanosBuy me a Coffee or show your support by visiting Amazon and Shopify through our affiliate links — your purchases power the mission. We've teamed up with NordVPN , the king of VPNs, to keep you safe, and with Ledger, the top dog in hardware wallets, to lock down your assets. No gimmicks—just tools to push the fight forward.Enjoy. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.fed965.com/subscribe
Episode 255 for the week of April 21, 2025 ... and this is what is going on in our Disney World...News from Star Wars Celebration 2025:- Star Wars Celebration was held from April 18-20th and we discuss some of the news coming out of it:- Films: Star Wars Starfighter, The Mandalorian and Grogu- TV: Ahsoka Season 2, Star Wars Visions Season 3, and Maul: Shadowlord- Parks: Update to Millennium Falcon: Smugglers Run will let the guests pick which location they head to and moreSource: StarWars.comStarts @1:50 ...2026 Walt Disney World Packages with new Perk:- Disney announced that 2026 packages for Walt Disney World will go on sale April 22, and most perks are carrying forward. Plus a new perk of kids dining plan for free when Adults pay for theirs- We talk about what we think this signals and what other offers we think could be comingSource: Scott GustinStarts @19:13 ...Updates for Our Upcoming Trips:- Phil talks about getting Destination D23 tickets and goes through the daily schedule for his parents-only trip in August- Jason talks about his decision to upgrade to the Disney Dining Plan and the process of picking dining locations and how it led to that decisionStarts @34:51 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
Geschichten, die verkaufen - Mehr Umsatz durch Content Marketing
Zum Story-Sales System: https://www.geschichtendieverkaufen.de Du nutzt ChatGPT, aber die Ergebnisse sind oft generisch, langweilig oder einfach nicht „on point“? Dann ist diese Folge für dich! Ich zeige dir die 5-Schritte-Prompt-Formel, mit der du die KI wie ein Profi briefst – und endlich Texte bekommst, die verkaufen. Für Landingpages, Social Posts, Reels, E-Mails oder dein Angebot – diese Struktur funktioniert immer. In dieser Folge von Geschichten, die verkaufen bekommst du ein ultrapraktisches Tool an die Hand: die 5-Schritte-Prompt-Formel für ChatGPT. Mit dieser Struktur kannst du jedes Angebot, jede Idee und jeden Content-Text per KI so formulieren lassen, dass er nicht nur gut klingt – sondern wirklich verkauft. Du lernst: • Wie du die richtige Rolle vorgibst, damit ChatGPT auf Expertenniveau antwortet • Warum ein klares Ziel den Output massiv verbessert • Wie du mit wenigen Sätzen den Kontext schärfst – und damit den Unterschied machst • Warum Formatvorgaben dir Zeit, Nerven und Nacharbeit sparen • Wie der richtige Ton & Stil Vertrauen und Conversion erzeugt Wenn du dein ganzes Story-Sales-System aufbauen willst – von Angebot bis Contentstrategie – dann melde dich gern bei uns: www.geschichtendieverkaufen.de Sichere dir unseren Story-Tipps-Newsletter: https://www.storytipps.de Fünf Jahre "Geschichten, die verkaufen" mit dir und unserer Storytelling-Community! Vielen Dank für deine Lebenszeit, deine Unterstützung und deinen Input. Als Dankeschön geben wir dir heute unser Produzenten-Mindset mit: Werde vom Konsumenten zum Produzenten in Social Media und erreiche alle deine Ziele im Business durch strategisches Content Marketing. Wie das geht, erfährst du in dieser neuen Episode. Viel Spaß! Lass uns jetzt kennenlernen: https://www.geschichtendieverkaufen.de/kostenloses-erstgespraech Unsere Angebote sind jetzt förderfähig. Sprich uns gerne darauf an. Hier geht es zu OpusPro und deinen KI-geschnittenen Hochkantvideos (Affiliate Link): https://www.opus.pro/?via=3b51f4 Hier findest du unseren Blog: https://www.geschichtendieverkaufen.de/blog Hier findest du unseren YouTube-Kanal: https://www.youtube.com/c/Geschichtendieverkaufen Der Podcast für Content Marketing, Business Storytelling, Social Media und Kommunikation in Marketing, HR und Vertrieb & Sales
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consistent imagery, Jay walks through the tweaks marketers can make to help visitors say “yes” more often.=================================================================Best Moments(01:00) The problem: Only 10% of landing page visitors convert(02:35) Introducing “10 percenter” tips for ~10% improvements(03:22) Form field optimization—every extra required field loses 8% of conversions(03:54) Why vertical forms outperform zigzag layouts(04:14) Multi-step forms for collecting more than 6 fields(04:39) Replace “submit” with first-person action phrases on buttons(05:45) Removing unnecessary links (navigation, social) from landing pages(06:22) Quantifiable testimonials above the call-to-action(07:09) Matching promotional imagery to landing page visuals(08:16) Using awards, client logos, and trust badges for credibility(09:09) Personal anecdote: Jay's closet decluttering experience=================================================================Check out our 100% FREE + VIRTUAL EVENTS! -> EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025 Register HERE: https://www.eventastic.com/RegistrationGuru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com=================================================================AND Don't miss out on these awesome FREE upcoming Quick Hits!WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/Marigold: May 30th 11am est. More info coming soon!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
Send us a textMastering the Perfect Landing Page: The Five-Point BlueprintWant a copy of the book? Go to: PlatformGrowthBooks.comIn this episode of the Market Your Message show, host Jonathan Milligan dives into Chapter Four of his book 'Build Your Audience' and shares the secret to creating a high-converting landing page. Jonathan discusses the importance of building an email list before seeking traffic and introduces the five essential elements of a successful landing page: a catchy headline, productized images, compelling bullet points, a clear call to action, and the no-link rule. He also explains how each element attracts and retains visitors, avoiding common pitfalls like information overload and bland messaging. Jonathan concludes with a practical exercise to help listeners create their own effective landing pages and emphasizes the importance of continuous testing and refining for optimal results.00:00 Introduction: Boost Your Email Subscribers00:34 Foundations: Building Your Email List01:20 The Perfect Five-Point Landing Page01:32 The Elevator Pitch: A Historical Insight03:14 Common Landing Page Mistakes05:33 The Five-Point Landing Page Blueprint08:34 Practical Exercise: Create Your Perfect Landing Page11:09 Key Takeaways and Conclusion
If you're tired of building landing pages that follow "best practices" but still fail to convert qualified leads, this episode will change everything. Whether you're a product marketer afraid of paid ads or a demand gen specialist struggling to get PMM buy-in, this episode will help you create pages that actually respect your buyers' intelligence while driving real business results. This week, we've joined by Tas Bober, growth marketing advisor and Scroll Lab founder. She reveals why the traditional approach to landing pages and sales collateral is fundamentally broken.We're covering:Why most B2B landing pages look identical (and why everyone hates them)How hiding pricing backfires when buyers find wildly different answers on RedditThe simple reason most CTAs fail (and it has nothing to do with the button text)How B2B companies waste countless hours debating stock photos instead of fixing real problemsThe contrarian approach: Why a good landing page should DECREASE your conversion rate"No one buys pants on the first visit" - Why optimizing for direct conversions is misguidedHow to build a freelance business: "Back up your backup" and why your career hinges on your networkIn this episode, Tas explains to the misfits her "champion's business case" framework that replaces manipulative marketing tactics with transparent, value-focused content. She delivers practical wisdom for creating landing pages that treat buyers like adults. Listen for actionable insights on disqualifying bad-fit leads, writing effective CTAs, and building a foundation for freelance success beyond the corporate grind.Timestamps:02:43 Are Product Marketers Actually Marketers?03:38 "Product Marketers Are CEOs, Baby" - Why PMMs Run the Show07:00 The Biggest Red Flags on Landing Pages09:00 The Champion's Business Case Framework for Landing Pages12:25 What a Complete Business Case Contains14:25 Why PMMs Don't Like Paid Ads (But Should)17:00 Why PMMs Should Be Involved in Campaign Landing Pages22:00 How to Create Effective CTAs That Actually Convert27:00 Why Hiding Pricing Information Backfires31:12 The Truth About B2B Buying Behavior (It's Not What You Think)37:15 Why Good Landing Pages Decrease Conversion Rates45:00 How B2B Sales Collateral Overwhelms Buyers48:03 The MVP Approach to Landing Pages for Resource-Strapped PMMs54:15 The Problem with Obsessing Over Stock Photography57:22 How to Build a Successful Solo Consulting Business01:01:12 Building Your Network as Your Net WorthShow Notes:Tas LinkedInHer B2B website and landing page resource hub Tas Website Hosted by Ausha. See ausha.co/privacy-policy for more information.
Let's face it: Hospitals and post-acute providers can find themselves at odds. Post-acute is an area of the industry that is often misunderstood and sometimes villainized. But when post-acute care struggles, it directly impacts hospital operations. The industry needs a solution. It starts with understanding that the post-acute space is not a monolith. Because only by understanding how different facilities struggle—and how systems can support or partner with them—can we unlock their potential. That's why this week, host Abby Burns invites Advisory Board expert Monica Westhead, and Optum Advisory post-acute care expert Jennifer Skaggs to unpack the post-acute landscape and break down what effective acute-post-acute partnerships looks like. Throughout the discussion, they explore why post-acute facilities are struggling to stay afloat, and why partnering with post-acute facilities is better avenue than building or buying. Links: The Playbook for Hospital/Post-Acute Care Collaboration Optum Advisory partners with hospitals nationwide to improve efficiency and optimize resource utilization to reduce labor expenses. New staffing mandates for SNFs will have broad effects. Here's how to prepare. Post-acute care Landing Page 2025 Nursing Survey A transcript of this episode as well as more information and resources can be found on RadioAdvisory.advisory.com.
Episode 254 for the week of April 14, 2025 ... and this is what is going on in our Disney World...Theme Park News Around The World:- Grand Floridian Lobby Renovation Concept Art Revealed - Gingerbread House to not be there this year. Source: Blog Mickey- Universal Great Britain Officially Announced, Concept Art Shared. What speculated IP gets us most excited? Source: Alicia Stella- Disney Provides More updates for Disney Adventure World at Disneyland Paris. Source: The DISStarts @1:50 ...New Disney Summer Discount:- Disney Announced a new discount for the summer, including only $99/night at the All Stars. What is this telling us about Disney's strategy? How does this Impact Jason's trip? Source: WDW MagicStarts @18:38 ...DBC Engagement: Design a Local Disney Theme Park- We asked the community to create a local Disney Theme Park near you, what are 3 attractions, 1 sit down and 2 quick service restaurants you'd chose to build your park? What is the theme and how is the park laid out? Starts @27:40 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
In this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers practical tips to boost the performance of lead magnet pages. I also highlight timeless marketing principles that continue to deliver results. Tune in for practical advice and proven strategies to create landing pages that work. KEY TAKEAWAYS COVERED IN THE PODCAST Master the Essentials – Effective landing pages rely on eight core elements, including captivating headlines, action-driven CTAs, and trust-building social proof. Simplicity Wins – Strategic yet simple marketing principles often outperform complicated tactics and continue to deliver strong results over time. Tailor for Your Audience – Whether you're a course creator, coach, or membership owner, optimizing your lead magnet page with practical, audience-focused strategies is key to higher conversions. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook
Ep. 317 Can you build the world's best landing page with AI in under an hour? Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently. Learn more about leveraging deep research to create comprehensive style guides, applying Gemini 2.5 Pro for strategic marketing insights, and enhancing designs with both Claude and Lovable for optimal results. Mentions Get Kipp's AI Prompt Playbook to Create High-Converting Landing Pages in < 60 Minutes: https://clickhubspot.com/alp Gemini 2.5 Pro https://deepmind.google/technologies/gemini/pro/ Lovable https://lovable.dev/ GPT-4 https://openai.com/index/gpt-4/ Claude https://claude.ai/ We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
Episode 253 for the week of April 7, 2025 ... and this is what is going on in our Disney World...Initial Epic Universe Media Reactions:- Universal invited some media to Epic Universe and Helios Grand Hotel and lifted the ban on photo and video sharing - and a lot has come out!- Are we watching or trying to avoid spoilers? What do we think of the initial reaction?Starts @4:25 ...D23 Quick Hits:- Several new D23 events announced - and they aren't just for Anaheim and/or Orlando:- NYC area: New Amsterdam Theater Tour, Lunch with the cast of Aladdin on Broadway, and D23 Goes to the World's Fair- D23 On the Road: A Goofy Movie - coming to 20 cities around the country!Starts @11:50 ...Disney Park News:- Airport Luggage Transfer Returns - sort of. Are we excited about this? Could this mean the full return of Magical Express is coming? Source: Disney Park Blog - Blizzard Beach and Typhoon Lagoon to both be open this summer - the first time since 2019! Source: Scott Gustin- Disneyland 70th News: Key to Disneyland and Dessert Parties! Source: DisneylandStarts @15:13 ...DBC Engagement: The Disney Bubble- What is the Disney Bubble? Has it evolved over the years? What would be the breaking point for it to no longer exist in your eyes?Starts @40:58 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
In this episode of The Marketing Factor, Austin Dandridge interviews Lucas Ballasy, CEO and partner at Barrel, a specialized CPG commerce agency. Lucas shares insights from his journey from freelance designer to agency leadership, while discussing his popular weekly newsletter and approach to creative work.TIMESTAMPS: 00:41 - Lucas's journey with writing and creative expression03:46 - The process of writing a weekly newsletter12:38 - From freelance designer to CEO at Barrel19:06 - Finding focus in the CPG space23:53 - Effective landing page strategy for CPG brands29:20 - Why headless commerce rose and fell33:20 - When brands should invest in custom vs theme websites38:03 - Evolution of website development methodologies43:58 - Current trends in e-commerce and CPG
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Alisha Conlin Hurd, CEO and Cofounder at Persuasion Experience, discusses how to create million-dollar landing pages. In this episode, she shares her perspectives on key elements essential for high-converting landing pages, effective strategies for optimizing landing page design and layout, role of compelling copywriting in landing page success, and tools and technologies for A/B testing landing pages. Show NotesConnect With: Alisha Conlin Hurd: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Is your landing page quietly killing your conversions? If you're spending money to send people to your landing page and they're not converting, then you're pouring water into a bucket filled with holes. This week, we go solo and dig into six high-impact landing page tweaks that don't require a redesign, a dev sprint, or a full-blown overhaul. Just smart, simple changes you can make right now. Plus, the “5-second rule” and how to instantly clarify what you offer and who it's for before users bounce. If you're a marketer who wants to learn how to optimize landing pages and boost conversions, this is the episode for you. Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Struggling to turn social media followers into paying customers? In this episode of Call Her Creator, we're diving deep into what really drives sales online — and it's not just Reels and trending audio. Messaging expert Lauryn joins us to break down the essential pieces every business owner needs to master: email sequences, paid ads, and high-converting landing pages. You'll learn: The difference between attraction vs. conversion content Why email marketing still outperforms social media when it comes to ROI The must-have emails for every business (even if you're just starting out) The #1 mistake people make on landing pages that kills conversions How to create content that handles objections and builds deep trust with cold leads Whether you're a coach, content creator, or small business owner — this episode is packed with practical strategies to help you nurture leads, increase conversions, and build a business that doesn't rely on posting every single day.
Lets Increase Traffic to Your Landing Page Are you struggling to get more eyes on your landing page? You created something wonderful, but since putting it out into the world you've heard… well, crickets. That's because it's not enough to create something and expect people to come. You have to actively drive traffic to those […] The post Ep. 256: How to Create Content that Drives Traffic to Your Landing Page appeared first on Amanda Warfield.
Tas Bober, Co-Founder of The Scroll Lab, joins Evan Hughes and Steph Crugnola for a discussion focused on finding your niche in your career and on your landing page. Tas starts by talking through her evolution from an aspiring writer to a digital marketing expert, propelled by her early career experiences. Stressing the influence of pivotal mentors and their often brutally honest advice, she walks through the process of finding a specific niche in landing page consultation. Tas candidly shares her insights on staying adaptable, networking's intrinsic value in marketing, and the importance of having a distinct perspective to stand out in a saturated market. Ultimately, her story is a testament to chasing authenticity and passion, serving as motivation for marketers to embrace change and innovation.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #landingpages #writing #ads #niche______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Tas BoberConnect with the hosts:Evan HughesSteph Crugnola
Episode 252 for the week of March 31, 2025 ... and this is what is going on in our Disney World...Disney Quick Hits:- Buzz Lightyear Space Ranger Spin set for major update - will this turn it into a "must do" attraction? Source: Disney Parks Blog- "Cool Kid Summer" is coming to Walt Disney World - with new Kid Zones, Characters at the resorts, and more. Source: Scott Gustin- Updated Little Mermaid show and New Villains show to both open on May 27th- More discounts announced, including kids 50% off!Starts @1:43 ...Rumors: New Announcement and Major Ride Update Coming?- Len Testa has teased a major announcement to come from Disney the week that Epic Universe opens - do we think this will happen and if so what will it be?- Rumors that after the Big Thunder Mountain update is complete the next ride to be updated will be Pirates of the Caribbean. Does this make sense?Starts @19:18 ...DBC Engagement: Our Top 5 Disney Soundtracks- Last Week's topic - we list out our top 5 Disney soundtracks and then hear from the community. Any surprises? Starts @27:54 ...DBC Engagement: Top 3 WDW Additions in Past 5 Years- After we graded each addition to WDW since our show started last week, we asked the community to tell us what they think the top 3 additions have been - and definitely some consensus is forming.Starts @43:44 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
Last week, in my hotel room just after MicroConf, I got excited about repositioning. I have had some time to think about the steps forward since then, and here's what I've come up with. This week, I dive into what I have already done, what needs to be done next, and where this is going.The blog post: https://tbf.fm/episodes/383-repositioning-podscan-from-monitoring-to-data-platform The podcast episode: https://thebootstrappedfounder.com/repositioning-podscan-from-monitoring-to-data-platform/Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw
In this episode, host I test Manus AI's ability to function as an AI co-founder by asking it to develop a million-dollar business idea focused on AI. The system analyzes Y Combinator startups and Reddit trends to identify opportunities, ultimately recommending an AI-powered micro-consulting platform for small businesses. Manus delivers a comprehensive business proposal including market validation, pricing strategy, and even designs a functional landing page.Timestamps:00:00 - Intro01:41 - Initial Prompt: Ideas for $1M Startup in 18 Months03:24 - Manus AI Processing Prompt06:25 - Alternative Use Cases of Manus AI13:14 - Results from First Prompt15:19 - Prompt 2: Focus on Niche Startup Opportunities 17:46 - Results from Second Prompt23:15 - Prompt 3: Validate Ideas with data and trend analysis27:00 - Prompt 4: Refining data and trend analysis29:0` - Prompt 5: Creating a Landing Page with Manus34:23 - Reviewing results from Business Proposal37:35 - Results from Fifth Prompt39:25 - Final Thoughts on Manus AI and Startup IdeasKey Points:• I explore Manus AI's multi-agent capabilities to generate a viable startup idea that could make $1 million in 18 months• Manus AI analyzes YC's latest batch, Reddit trends, and market opportunities to identify niche AI business concepts• The AI recommends "AI-powered micro-consulting for SMBs" as the most promising opportunity• Manus creates a complete business proposal including landing page design, pricing strategy, and go-to-market plan1) I challenged Manus AI (a multi-agent AI system) to develop a complete business plan for an AI startup that could make $1M in 18 months.The goal: See if AI can identify REAL market trends and opportunities better than humans can.2) What makes Manus different from ChatGPT?• Multi-agent capabilities (can browse while chatting)• Can analyze multiple sources simultaneously• Performs complex research tasks independently• Creates actual code/designs, not just concepts3) The COOLEST use cases Greg discovered while testing Manus:• Converting unstructured data into organized tables• Analyzing financial reports like a JP Morgan analyst• Contract review (saving $1500+ lawyer fees)• Creating highlight reels from podcast audio• Building websites from scratch4) The AI identified these KEY TRENDS in the AI startup landscape:• Vertical-specific AI solutions for regulated industries• AI agents for specialized workflows• Infrastructure tools helping others deploy AI• No-code/low-code AI accessibility solutions5) The WINNING IDEA Manus proposed: "Spark Console AI" - an AI-powered micro-consulting platform for small businesses.The problem it solves? SMBs need expert consulting but can't afford $150-500/hour traditional services.The solution? $49-500/month AI consulting agents.6) What impressed me most: Manus VALIDATED the idea with ACTUAL DATA:• 47% growth in r/smallbusiness subscribers• Direct quotes from Reddit showing pain points:"I'd love expert advice but can't justify $200 consultants""Generic AI tools don't understand my industry challenges"7) Manus even built a COMPLETE landing page with:• Eye-catching design• Lead generation forms• Interactive business assessment• Pricing tiersAll without Greg needing to write a single line of code! 8) The LIMITATIONS Greg found:• You still need to ask the right questions• It's more like a "junior employee" than a true co-founder• Takes 10-15 minutes for complex tasks• You need to push back on some recommendations9) My takeaway: We're entering an era where the COMPETITIVE ADVANTAGE isn't coding ability - it's knowing which QUESTIONS to ask AI.The winners will be those who can identify trends and direct AI to build solutions that ride those tailwinds.Notable Quotes:"In a world where anyone could create software... figuring out what is the brand, what is the landing page, what is the product, and what is the trend... is gonna help you actually build a business, not just build a product." - GregLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/
Episode 251 for the week of March 24, 2025 - our 5th Anniversary Extravaganza! ... and this is what is going on in our Disney World...DBC Recommends:- ParkStop Podcast's episode on First Impressions of Epic Universe (source: Alicia Stella) - Not Just a Goof documentary coming to Disney+ on April 7th! (source: Kevin Lima)Starts @3:51 ...Disney Quick Hits:- Bob Iger spoke at the 2025 Shareholders Meeting and we got some info on Coco 2, Figment, etc. and he reiterated to the shareholders their commitment to expanding capacity at the parks. - Free Dining promotion announced covering through the end of the year with more "Summer activations" expected shortly- GEO 82 revealed as the name for the new lounge coming to EPCOT and it will be 21+ only (source: Blog Mickey) Starts @7:54 ...Grade'Em: The Additions to Walt Disney World Since the Star of This Podcast- We go through 19 additions to Walt Disney World that have happened since we started this podcast in March of 2020. - Do you agree with our grades?Starts @25:53 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
Send us a textIn this episode of the Sports Marketing Machine podcast, host Jeremy Neisser kicks off a brand-new four-part series on Meta Ads, breaking down small but powerful tweaks that can make a big difference in your campaign results.Today's focus? The critical difference between Link Clicks and Landing Page Views. While they sound similar, choosing the wrong one can tank your ROI.Jeremy walks you through step-by-step inside Meta Ads Manager and explains why optimizing for Landing Page Views—not Link Clicks—delivers higher-quality traffic, more engaged visitors, and better conversions.If you're running ticket sales campaigns and sending fans to your website, this episode will change the way you set up your Meta campaigns from now on.✅ TakeawaysLink Clicks ≠ Quality Clicks: Many clicks are accidental or from people who bounce before your site even loads.Landing Page Views = Higher Intent: Meta optimizes for people who wait for the page to load—more likely to convert.Better Data: Landing Page Views deliver more accurate performance insights (lower bounce rates, higher ROI).When to Use Link Clicks: Only if your website loads instantly or if your goal is pure awareness (and even then, there are better options).Always Monitor: Watch your landing page views, bounce rate, and conversions—not just CTR.
Where should you market your course? Use this 10-item brainstorm list to strategize - and then get advice inside the Launchpad coaching program. Get the list of 10, the links mentioned and listen in at https://CourseCreatorsHQ.com/232 LINKS MENTIONED Note: Some of these are affiliate links, and I earn a small commission when you use them. Thank you!Launchpad Membership for small-group coaching with some incredible women - https://coursecreatorshq.com/podcastlaunchpad Pinterest Masterclass - https://coursecreatorshq.com/JanaPinterestWithPurpose Facebook and Instagram Ads Bootcamp https://coursecreatorshq.com/FBadsBootcamp RELATED EPISODES E231: My Favorite Way to Find Your Perfect Students – Joint Ventures 101E189: Power of Pinterest for Online Course Creators E197: One Offer + One Lead Magnet + One List-Building Technique for Sales E196: 5 Secrets to CONVERT and Reach More Online Course Students E176: 7 Key Reasons Email Marketing Isn't Working to Sell Your Online Course KEY TAKEAWAYS FOR ONLINE COURSE CREATORS 10 Playgrounds for You to Market In - Content MarketingEmail MarketingCollaborate with Influencers or AffiliatesOffer Limited-Time Discounts or BonusesUtilize Testimonials and Social ProofRun Paid AdvertisementsHost Webinars or Live DemosOptimize Your Landing PagesCreate a Referral ProgramLeverage Social Media PlatformsCOME VISIT JULIE! Get on the email list AND get the FREE Ultimate Course Creators Planner - https://coursecreatorshq.com/2025PlannerPodcast Get this free course - Is My Course Idea Any Good? here -https://www.coursecreatorshq.com/ideaGoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Website https://www.CourseCreatorsHQ.comYouTube https://coursecreatorshq.com/YouTubePodcast Facebook https://www.facebook.com/CourseCreatorsHQInstagram https://www.instagram.com/CourseCreatorsHQTwitter https://www.Twitter.com/CourseHQThreadshttps://www.threads.net/@coursecreatorshq Disclaimers https://coursecreatorshq.com/disclaimers/
SHOWNOTESIt's “selling season”! Maybe I should better call it “booking season”. Now is the time when administrators want to start thinking about summer and back to school training. Many of them like to have those PD dates booked by the time school is out. And as a consultant, my goal is to have about 75% of dates booked out before the next school year even starts. Here are the 3 things to be prioritizing during this season:Email listA landing pageAutomated email sequenceLinks:Free Training: 4-Step Framework to Build and Sell Profitable PD - https://www.jennkleiber.com/ppf-registrationIG: www.instagram.com/jenn_kleiberWebsite: https://www.jennkleiber.com
Your Facebook and Instagram Ads might be driving traffic, but are your landing and sales pages costing you conversions and sales? In this episode, I'm revealing five landing page fixes you should test that might improve conversions. Website: https://philgrahamdigital.com
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Episode 250 for the week of March 17, 2025 ... and this is what is going on in our Disney World...Single Day Tickets for Epic Universe are on Sale!- Rather than only bundles, single day tickets to Epic Universe are now on sale through the end of the year, prices range from $139-$199.- Does this impact our planning for our summer trips?Starts @2:28 ...What will it look like when we celebrate episode 300?- This is Episode 250 and rather than look back, let's look ahead - 50 more episodes!- What will our show look like? What will the Disney Community look like? Starts @13:48 ...DBC Engagement: How Thrilling Should the Villains Land Coaster Be?- We asked the community how intense the Coaster we expect to be in Villains Land should be - and what look it should have in the spaceStarts @45:55 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
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Struggling to run effective e-commerce ads? It might just be your landing pages and offer. I'm having this problem with Joyful Co, so I reached out to Andrew at AdCrunch to break down how to build effective landing pages that actually drive sales.We cover:Creating Compelling MessagingLanding Pages that Answer All Your buyer's QuestionsMaking an Irresistible OfferUnlock Winning Hooks & CTAs for Your Brand For FREE!Watch NowStartup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Should I Still Be Using a SaaS Landing Page Service?The episode dives into the pros and cons of using SaaS landing page services like Leadpages and Unbounce, highlighting their ease of use and high conversion rates against long-term costs and branding limitations. • Discusses the popularity and benefits of SaaS landing page services • Analyzes the monthly costs and long-term implications of SaaS subscriptions • Examines customization limitations linked to template-based services • Explores the advantages of transitioning to custom-built landing pages Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show
On today's showcase we cover the topic of landing pages.
Revolutionize Your Real Estate Listings with YouTube Video Ads: My Transparent Journey(Check out the full YouTube video here: https://youtu.be/G2fGI9CBvgA)Join me as I share my detailed plan to take more listings this spring and summer using YouTube video ads.Topics include the importance of high-quality videos, creating a new YouTube channel, and setting up targeted ads. Watch to learn about the methods, including shooting video content, editing with Descript, and setting up campaigns to attract more listings efficiently. Whether you're a seasoned agent or a newbie, you'll gain insights and actionable steps to implement video ads in your marketing toolkit.(Join the FREE Leads | Listings | Leverage Community right here: http://GrowWithJosh.com/LLL)
Episode 249 for the week of March 10, 2025 ... and this is what is going on in our Disney World...Opening Quick Hits- Dinoland closure timeline - Disney confirms that Restaurantasaurus and The Bone Yard will be open throughout 2025. Source: Blog Mickey- Flower and Garden Festival is underway - which means update to Communicore Hall. Source: WDW Magic- Poster revealed for Disney Starlight. Source: Disney Parks BlogStarts @ ...Disney News From SXSW Conference and Latest “We Call It Imagineering”- Disney had a session at the latest SXSW conference and we got a number of small news tidbits for updates to the parks. Additionally a new episode of We Call It Imagineering showed us more glimpses of upcoming ride vehicles- This included updates for Smugglers Run, the Monsters Door Coaster, and the Cars Land ride.- Which are we more excited for, and which do we have some concerns about?Source: Disney Parks BlogStarts @8:31 ...Construction Update- Concretasuarus is no more and additional small updates continue to happen around the parksStarts @33:38 ...Rank'em: Coming Attractions on Thrill Level- With all the new experiences coming to Walt Disney World of the next few years, we look at what our expected thrill level is for each of them - from tamest to most extreme. Which ones are we most unsure about?Starts @44:32 ...DBC Engagement: What Are You Most Looking Forward To at Epic Universe- With Team Member previews having started we are getting some early takes on what lands and elements of Epic Universe are standing out. - Our Community shared which areas are they most excited for following these updates. Starts @57:11 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
Episode 248 for the week of March 3, 2025 ... and this is what is going on in our Disney World...EPIC News- Team Member previews have started with Epic Universe and so far feedback is positive - though still areas to be complete before ready for opening day- Map in the Universal App was updated with Epic- Universal already eyeing expansion pads Starts @2:04 ...Reduced Content to Be Created for Disney+- There will be less original, long form content, made for Disney+ - and this includes the cancelling of the upcoming Tiana show- What do we think this means for the platform but also theatrical releasesSource: The Hollywood ReporterStarts @9:02 ...Phil's Musings: The Consequences of FP+- While we look back with nostalgia, did one element that made the trips to Walt Disney World great, FastPass+ actually contribute to some of the negative feelings about the parks now? Would we, as Disney Parks fans, be better off if the system never existed?Starts @13:19 ...Construction Update- More small updates/fixes/enhancements around the parks and more destruction of Dinoland- Plus we discuss the series of videos Disney has put out about the day in the life of young Imagineers working on the Test Track and Pirates Tavern projects Starts @34:11 ...DBC Engagement: What Were Your Disney Golden Years- The community shares their thoughts for what time was the best for them to visit Walt Disney World - from the experiences, the perks, the pricing, etcStarts @43:52 ...* Reminder to like, subscribe, rate, and review the DBC Pod wherever you get your podcast *NEW! Landing Page for all things DBC Pod: magictravelonmain.com Send us an e-mail! .... thedbcpodcast@gmail.comFollow us on social media:- LinkTree: https://linktr.ee/thedbcpod - Bluesky: @thedbcpod.bsky.social- Instagram: https://www.instagram.com/TheDBCPod/- Twitter: https://twitter.com/TheDBCPod- Facebook: https://www.facebook.com/TheDBCPod- YouTube Channel: https://www.youtube.com/thedbcpod- Discord Server: https://discord.com/invite/cJ8Vxf4BmQNote: This podcast is not affiliated with any message boards, blogs, news sites, or other podcasts
In this episode of the Entrepreneur Podcast, host Don Williams sits down with Sahil Patel, CEO of Spiralyze, to explore the intersection of A/B Testing, Website Optimization, and the Entrepreneurial Journey. Sahil reveals how his company analyzes A/B Testing for Landing Pages across 34,000 websites, using Data-Driven A/B Testing to fuel SaaS Business Growth and help companies improve Website Performance Analytics.But success isn't just about Conversion Rate Optimization—it's also about navigating the ups and downs of entrepreneurship. Sahil shares his personal journey, from working in Healthcare Software Success to founding, scaling, and exiting his own startup. He discusses leadership, risk-taking, and how making data-driven decisions can turn setbacks into growth opportunities.Topics Covered:1) Optimizing A/B Testing Strategies for Business Growth2) How A/B Testing Drives Conversions on Landing Pages3) Real-Life Entrepreneurial Lessons from Sahil Patel4) Building a Successful Business Through Data-Driven Decisions5) Navigating the Ups and Downs of Entrepreneurship with A/B Testing6) The role of resilience and adaptability in SaaS Business Growth7) How to scale a startup from concept to acquisitionWhether you're a startup founder, marketer, or business leader, this episode is packed with valuable insights on leveraging data, refining strategies, and scaling your business with confidence!Listen now and gain insights from a proven entrepreneur who turned passion into success!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in a quick "Ask Us Anything" segment. He shares actionable advice for marketers looking to improve landing page conversion rates, while also offering humorous personal insights on Florida's East Coast vs. West Coast residents and TV compatibility for dating.=================================================================Best Moments:(00:40) Introduction to the "Ask Us Anything" segment(01:13) Jay's observations on Florida's East Coast vs. West Coast residents(02:06) Addressing a marketing question about landing page conversion rates(04:01) Tips for improving landing page performance(08:32) Addressing a dating advice question about TV compatibility(11:52) Closing remarks and call to action=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold
Ever felt completely stuck, like there's no way out? That's exactly where we were—trapped in sin with no hope of rescue. But God stepped in, not because we earned it, but because of His incredible grace that we receive through faith.Hear previous messages and find our social media at https://WeirdDarkness.com/Church! Please share this podcast with your friends, family, and co-workers, and post a link to this episode in your own social media! Thank you, and God bless!MENTIONS, SOURCES, AND LINKS…Original message from Robert Jeffress: https://weirddarkness.tiny.us/WorksGraceFaithHow To Escape Eternal Darkness: https://weirddarkness.com/EternalDarkness(Over time links can and may become invalid, disappear, or have different content.)===Darren Marlar is a licensed minister through the Universal Life Church: https://www.themonastery.org. Find his other podcast, Weird Darkness, in your favorite podcast app at https://weirddarkness.com/listen. “Church Of The Undead” theme music by Epidemic Sound.==="I have come into the world as a light, so that no one who believes in me should stay in darkness." — John 12:46===Weird Darkness® and Church Of The Undead™ are trademarked. Copyright © 2025.Landing Page: https://weirddarkness.com/worksgracefaith